United States
Environmental Protection
Agency
Office Of Air Quality
Planning And Standards
Research Triangle Park, NC 27711
EPA-452/R-03-007
February 2003
Air
          Economic Impact Analysis of
                the Clay Ceramics
      Manufacturing NESHAP: Final Rule

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          Economic Impact Analysis
            of the Clay Ceramics
     Manufacturing NESHAP: Final Rule
        U.S. Environmental Protection Agency
     Office of Air Quality Planning and Standards
Innovative Strategies and Economics Group, MD-C339-01
         Research Triangle Park, NC 27711
                February 2003

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This report has been reviewed by the Emission Standards Division of the Office of Air Quality Planning and
Standards of the United States Environmental Protection Agency and approved for publication. Mention of
trade names or commercial products is not intended to constitute endorsement or recommendation for use.
Copies of this report are available through the Library Services (MD-35), U.S. Environmental Protection
Agency, Research Triangle Park, NC 27711, or from the National Technical Information Services 5285 Port
Royal Road, Springfield, VA 22161.

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                                           Acronyms
CAA
DIFF
EIA
EPA
HAPs
HC1
HF
ISEG
MACT
NESHAP
NAICS
OAQPS
RFA
SBREFA
SIC
VOPS
VOS
Clean Air Act
Dry Injection Fabric Filter
Economic Impact Analysis
United States Environmental Protection Agency
Hazardous Air Pollutants
Hydrogen Chloride (also known as Hydrochloric Acid)
Hydrogen Fluoride
Innovative Strategies and Economics Group
Maximum Achievable Control Technology
National Emission Standards for Hazardous Air Pollutants
North American Industrial Classification Code
Office of Air Quality, Planning, and Standards
Regulatory Flexibility Act
Small Business Regulatory Enforcement Fairness Act
Standard Industrial Classification
Value of Product Shipments
Value of Shipments

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                               ECONOMIC IMPACT ANALYSIS:
                             CLAY CERAMICS MANUFACTURING

1      INTRODUCTION
       Pursuant to Section 112 of the Clean Air Act, the U.S. Environmental Protection Agency (EPA or the
Agency) is developing National Emissions Standards for Hazardous Air Pollutants (NESHAP) to address the
emissions released from major sources in the clay ceramics manufacturing source category.  The clay ceramics
industry manufactures such products as dinnerware, kitchenware, pottery, sanitaryware, and ceramic floor and
wall tile. EPA has defined the clay ceramics manufacturing source category to include only those facilities that
produce pressed floor tile, pressed wall tile, other pressed tile, and sanitaryware because no major sources
were identified in the other segments of the clay ceramics manufacturing industry. Ceramic tile and sanitaryware
are used as inputs to the production of buildings, structures, and homes.  The NESHAP which this economic
impact analysis (EIA) addresses is scheduled to be proposed in mid-2001. The Innovative Strategies and
Economics Group (ISEG) of the Office of Air Quality Planning and Standards (OAQPS) has developed this
analysis in support of the evaluation of impacts associated with the clay ceramics manufacturing NESHAP.

1.1    Scope and Purpose
       This report evaluates the economic impacts of pollution control requirements on ceramic floor and wall
tile and sanitaryware manufacturing operations.  The Clean Air Act (CAA) was designed to protect and
enhance the quality of the nation's air resources and Section 112 of the CAA establishes the authority to
control hazardous air pollutant (HAP) emissions.  To reduce emissions of HAPs, the Agency establishes
maximum achievable control technology (MACT) standards.  The term "MACT floor" refers to the minimum
control technology on which MACT standards can be based. The MACT floor is set by the average emissions
limitation achieved by the best performing 12 percent of sources in a category or subcategory when that
category or subcategory contains at least 30 sources. For this NESHAP, the MACT floors for existing kilns at
major sources in the clay ceramics source category require no control of HAP emissions; however new kilns at
major sources in this source category are required to meet a MACT floor that entails some level of control.
Since the proposed rule requires no control of existing sources, no costs will be incurred by existing sources.

1.2    Organization of the Report
       The report is organized as follows: Section 2 provides a profile of the industry which includes a
description of the producers and consumers of clay ceramic products. This section also presents available
market data and trends in the industry, including domestic production, foreign trade, and apparent U.S.
consumption.  Special attention is given to the ceramic tile and sanitaryware manufacturing segments of the
industry, since the facilities that produce these products are included in the clay ceramics  manufacturing source
category as defined by EPA. Section 3 describes the facility-level costs new sources will face to comply with
this NESHAP and Section 4 provides facility-, market-, and society-level impacts of complying with this rule.
Small business considerations are made in Section 5 as required by the Regulatory Flexibility Act (RFA) which
was modified by the Small Business Regulatory Enforcement Fairness Act of 1996 (SBREFA).
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2      INDUSTRY PROFILE
       Though the clay ceramics manufacturing source category only includes facilities that produce ceramic
tile and sanitaryware, this industry profile provides an overall description of the clay ceramics manufacturing
industry.  In some sections, however, the report will focus on ceramic tile and sanitaryware since producers of
these products are included in the clay ceramics manufacturing source category.  The industry profile is
organized as follows: Section 2.1 describes the processes and costs of producing clay ceramic products, as
well as the types of emissions released during production. Section 2.2 explains the various uses, consumers,
and substitute products available for ceramic products. Section 2.3 provides a summary profile of the clay
ceramics  source category, including a description of the ceramic tile and sanitaryware manufacturing facilities
and the companies that own them.
       Clay ceramics are heat- and corrosion-resistant products made by shaping and heating clay  minerals.
Some ceramic products include pottery, dinnerware, kitchenware, sanitaryware, bathroom accessories, and
floor and wall tile. Kitchenware and dinnerware are used for food service, storage, and preparation, while
bathroom accessories, sanitaryware, and ceramic tile are used in the construction of homes and buildings.
Pottery often serves a decorative purpose, but is sometimes used for food preparation and presentation.
       Clay ceramics manufacturing falls under the following North American Industrial Classification System
(NAICS) codes:
              NAICS 327122 - Ceramic Wall and Floor Tile Manufacturing;
       •       NAICS 327111 - Vitreous China Plumbing Fixture and China and Earthenware Bathroom
              Accessories Manufacturing; and
              NAICS 327112 - Vitreous China, Fine Earthenware, and Other Pottery Product
              Manufacturing.

These correspond to the following Standard Industrial Classification (SIC) codes:
              SIC 3253 - Ceramic Wall and Floor Tile;
       •       SIC 3261 -Vitreous China Plumbing Fixtures and China and Earthenware Fittings and
              Bathroom Accessories;
              SIC 3262 - Vitreous China Table and Kitchen Articles;
       •       SIC 3263 - Fine Earthenware (Whiteware) Table and Kitchen Articles; and
       •       SIC 3269 - Pottery Products, not elsewhere classified (n.e.c.).
       Production of the various traditional ceramic products follows a similar process.  During this production
process, HAPs are released. The primary HAPs emitted are hydrogen fluoride (HF) and hydrogen chloride
(HC1) and the primary sources  of these emissions are the kilns used to fire the ceramic products.

2.1    Production Overview
       This section provides a general description of the clay ceramics manufacturing process.  Section 2.1.1
provides an overview of the production process, while Section 2.1.2 briefly describes the emissions released as
clay ceramic products are produced.  Section 2.1.3 addresses the costs of producing ceramic products and
last, Section 2.1.4 discusses the values of the types of clay minerals used in the production of clay ceramics.

2.1.1   General Process Description
       The general process steps used in the production of ceramics include raw material processing, mixing,
forming, shape drying, glazing,  firing, and finishing.  A generic process flow diagram is shown in Figure 2-1
following Section 2.1.1. Information in this section was taken from EPA's Emission Factor Documentation on

                                               2-1

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Ceramic Products Manufacturing (1996). Raw material processing typically includes crushing, grinding,
screening, drying, and granulation or powder formation.  Some ceramic manufacturers perform some or all of
these operations onsite, but many purchase processed raw materials that require little, if any, additional
processing. After initial processing, the raw materials are mixed and formed.  In some ceramic mixes, binders
and other additives are used to form a temporary bond to maintain the shape of the ceramic until it can be fired.
Other additives also may be included in the mix to impart specific properties to the finished product. In the
forming step, the mixture is molded or shaped. The ceramic mix can be formed by a variety of processes, the
most common of which are pressing and slip casting. After forming, the ceramic may be "green machined" to
eliminate rough surfaces and edges or to modify the shape.  The next step is shape drying, which can be
performed in continuous or periodic dryers.  Ceramic glazes can be applied before firing or between firing
stages, depending on the type of product.  Firing may be performed in one or more stages. The following
paragraphs describe each of the principle processing steps used in the production  of ceramics: raw material
processing, mixing, forming, shape drying, glazing, firing,  and finishing.
2.1.1.1 Raw Material Processing
       The raw materials used in the manufacture of ceramics range from unprocessed clays and other
minerals mined from natural deposits to high purity powders prepared by chemical synthesis.  Naturally-
occurring raw materials used to manufacture ceramics include a variety of clays (including ball clay, kaolin, fire
clay, and common clay), feldspar, talc, silica, and nepheline syenite. Silica can be  in the form of silica sand,
quartz, or flint.
       Many raw materials require some degree of beneficiation prior to use in ceramic production.  The basic
beneficiation processes include crushing, grinding, and sizing or classification. Facilities that form ceramic
bodies by pressing, often granulate raw materials and raw material mixes to produce a free-flowing powder. In
addition, some facilities dry raw materials onsite.  Primary crushing is used to reduce the size of coarse
materials,  such as clays, down to approximately 1 to 5 centimeters (cm) (0.5 to 2  inches [in.]).  The most
common types of crushers used are jaw crushers, cone crushers, gyratory crushers, and roll crushers.
Secondary crushing or grinding reduces particle size down to approximately 1 millimeter (mm) (0.04 in.) in
diameter.  Fine grinding or milling reduces the particle size down to as low as 1.0 micrometer (|im) (4 x 10"5 in.)
in diameter. Ball mills are the most commonly used piece of equipment for milling. Hammer mills, vibratory
mills, attrition mills, and fluid energy mills also are used.  Crushing and grinding typically are dry processes, but
some facilities use wet ball mills to grind and mix raw materials in one step.
       Sizing and classification separate the raw material into size ranges. Sizing  is most often accomplished
using one  or more vibrating screens in series.  Screens can have one or more decks, with each successive deck
fitted with an increasingly smaller mesh.  A single-deck screen can produce two size fractions, the oversize (that
material that does not pass through the screen) and the undersize (the material that passes through the screen).
To achieve more than two size ranges, multi-deck screens are used. Often, the grinding and screening steps are
designed as a closed-circuit system in which the grinder  discharge is conveyed to  screens, oversize material
exiting the screen is conveyed back to the grinder, and undersize material is conveyed to the next step in the
process or to storage.  Air classification also is used in the ceramics industry to separate materials by size.
       Some raw materials, particularly those that are stored outside, must be dried before being processed
for ceramics manufacturing. Drying helps prevent caking during storage,  prepares  the material for dry mixing,
and produces a consistent moisture content among the raw materials.  Rotary dryers are most commonly used
for drying ceramic raw materials. Vibrating grate dryers and fluidized bed dryers  also are used. Raw material
dryer operating temperatures generally range from 50° to  120°C (120° to 250°F).
2.1.1.2 Mixing

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       The purpose of mixing is to combine the constituents of a ceramic mix to produce a more chemically
and physically uniform material for forming. The type of mixer used typically is a function of the forming method
that follows mixing. Facilities that form products by slip-casting typically use blungers or wet mixers. Dry
mixing is used when the ceramic is to be dry-pressed or formed by some other dry forming process.
       Binders and other additives may also be added in the mixer. Binders are used to form temporary
bonds between raw material grains to help maintain the shape of the ceramic until it can be fired. Organic
binders are typically burned off during firing; inorganic binders become part of the ceramic matrix during firing.
Binders also can serve as lubricants and can impart other properties to the final product.  Some examples of
binders used in the production of ceramics are clays, silicates, and phosphates. Additives generally are used to
facilitate processing or impart specific properties to the final product.  For example, clays and other materials
can be used as fluxing agents that allow the ceramic product to be fired at lower temperatures. In slurry
processing, deflocculants, surfactants, and antifoaming agents may be added prior to slip-casting to improve
processing. Deflocculants and surfactants are used as dispersion aids.
2.1.1.3 Forming
       In the forming step, the ceramic mix is consolidated and molded to produce a cohesive body of the
desired shape and size.  Forming methods can be classified as either dry forming, plastic molding, or wet
forming.  Dry forming consists of the simultaneous compacting and shaping of dry ceramic powders in a rigid
die or flexible mold. The most commonly used dry forming method is pressing, which is used for forming
relatively simple shapes. Ceramic tile typically are formed by dry pressing.  Prior to pressing, many facilities
granulate the ceramic mix to form a free-flowing powder, thereby improving handling and compaction.  The
most commonly used method of granulation is spray-drying.  In this step, the ceramic mix is combined with
water to form a slurry. The slurry is injected into a drying chamber with hot gases. As the hot gases contact
the slurry, a powder is formed and collected in a cyclone or fabric filter.  Spray dryers generally are gas-fired
and operate at temperatures of 70° to 570°C (160° to 1050°F).
       For more complex shapes, isostatic pressing and vibratory compaction can be used.  In isostatic
pressing, the ceramic mix is placed inside a flexible mold, which is then deaired, sealed, and placed in a
pressurized chamber. Vibratory compaction is used for producing irregular shapes from ungranulated powders.
       Plastic molding is accomplished by jiggering, or injection molding. Jiggering is used to form circular or
axially symmetrical shapes by shaping a plastic material on a spinning platform. Jiggering is widely used in the
production of dinnerware. In injection molding, a ceramic mixture, which typically is heated,  is injected into a
die. This method generally is used for making small, complex shapes.
       Wet forming methods involve the use of a ceramic slurry.  The most commonly used wet forming
method is slip casting. Other wet forming methods include gelcasting and tape casting. In slip casting, a
ceramic slurry with a moisture content of 20 to 35 percent is poured into  a porous mold.  Capillary suction of
the mold draws the liquid from the mold, thereby consolidating the cast ceramic material.  After a fixed time, the
excess slurry is drained, and the cast shape is dried.  Slip casting is widely used in the manufacture of sinks and
other sanitaryware and structural ceramics with complex shapes.
2.1.1.4 Shape Drying
       The next step is shape drying, which can be  performed in continuous or periodic dryers.  Generally, the
type of dryer is dictated by the type of kiln used to fire the ceramic ware; a facility that uses continuous kilns will
also use continuous dryers.  Drying reduces the free moisture content of the ceramic shape to prevent
differential shrinkage, distortion,  cracking, and spalling when the shape is fired in the kiln. Drying also reduces
the energy requirements for firing and can serve the purpose of driving off organic additives.  The most
commonly used method of drying ceramics is by convection, in which heated air is circulated around the

                                                 2-3

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ceramics.  Facilities that use tunnel kilns often use the waste heat from the cooling zone of the kiln to heat the
dryer. Natural gas and electricity also are used to provide drying heat. In addition, some facilities use steam-
heated dryers, and some dryers are fired with propane.
2.1.1.5 Glazing
       Glazes resemble glass in structure and texture. The purpose of glazing is to provide a smooth, shiny
surface that seals the ceramic body.  Not all ceramics are glazed.  Those that are glazed can be glazed prior to
firing, or can be glazed after firing, followed by refiring to set the glaze. Many facilities prepare glazes onsite by
grinding and mixing a combination of raw materials; other facilities purchase glazes that require no additional
processing. In most cases, the primary materials in the glaze mix are the same materials that form the ceramic
body. Metal oxides, such as chromium oxide, cobalt oxide, and manganese oxide often are used to color
glazes. Glazes generally are applied by spraying, but dipping or flooding also are used for glaze application.
Depending on their constituents, glazes mature at temperatures of 600° to 1500°C (1110° to 2730°F).
2.1.1.6 Firing
       Firing serves three primary functions:  to substantially reduce the number of pores in the ceramic; to
increase the density of the ceramic; and to bond together the individual material grains into a strong, hard mass
(ceramic bond).  If firing results in the formation of a significant amount of glass, the process is referred to as
vitrification. If no glass forming or melting occurs, the process is referred to as sintering. Firing cycles generally
consist of three phases: gradual heating of the ceramic body to the soak temperature, which typically is
approximately two-thirds of the melting point of the material at ambient pressure; a soak period of constant,
peak temperature (soak temperature), where the bond between the material grains is formed; and a gradual
cooling down of the fired ceramic. Maximum kiln temperatures typically range  from about 900° to 1330°C
(1650°to2430°F).
       As is the case for drying, firing can be performed as a continuous or batch process. Tunnel kilns and
roller hearth kilns (roller kilns)  are used for continuous firing. Tunnel kilns consist of a long refractory-lined
tunnel through which the green ceramics move, typically stacked on rail cars. Tunnel kilns generally have
separate zones for preheating or drying, firing, and cooling.  Roller kilns are low-profile kilns that are similar to
tunnel kilns except that the green ceramics travel through the kiln in a single layer on rollers. The primary
advantages of tunnel kilns and roller kilns are lower energy consumption and the ease with which the ceramics
can be transported through the firing process when compared to periodic kilns. Roller kilns have the additional
advantage of shorter firing times than are required when tunnel kilns are used.  The main disadvantages of tunnel
and roller kilns are the high capital cost and inflexibility to changes in operating conditions.  Most tunnel and
roller kilns are fired with natural gas. Electricity and propane also are used to heat some tunnel  kilns.
       Batch firing kilns are referred to by several terms, which generally relate  to the mechanism by which the
kiln opens or by the method used to move the ceramic ware into or out of the kiln.  Bell kilns and shuttle kilns
are designed with a removable superstructure that is tilted or raised using hydraulic struts to allow entrance and
egress. In elevator kilns, the kiln structure is suspended.  The base or floor of the kiln is raised into position
during firing and lowered to allow the ceramic shapes to be loaded or removed.  In this memorandum, all batch
firing kilns are referred to genetically as periodic kilns.
       The main advantage of periodic kilns is that they can readily accommodate changes in firing temperature
profile and cycle time to match the requirements of a wide variety of ceramic products. The primary
disadvantage of periodic kilns is higher energy costs per ton when compared to tunnel kiln and roller kiln costs
per ton. Most periodic kilns are fired with natural gas. Some periodic kilns also are heated with electricity or
propane. Periodic kiln operating temperatures range from 950° to 1370°C (1750° to 2500°F). Firing cycle
times range from less than 1 hour to 48 hours.

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2.1.1.7 Finishing
       Following firing, some ceramic products undergo one or more finishing steps to enhance their
characteristics or to meet dimensional tolerances. Finishing can include grinding, polishing, sand blasting,
drilling, sawing, and lathing. Most grinding and sawing processes use water sprays or baths to minimize
particulate matter emissions.

2.1.2  Emissions from Clay Ceramics Manufacturing Facilities
       Production of clay ceramic products requires a number of steps that result in the emissions of pollutants.
These pollutants include particulate matter (PM), nitrogen oxides (NOX), sulfur oxides (SOX), carbon monoxide
(CO), carbon dioxide (CO2), volatile organic compounds (VOCs), and hazardous air pollutants including HC1
and HF.  The handling and transfer operations, as well as the sizing and classifying of clay minerals result in PM
emissions. Fuel combustion at the kilns and at some of the dryers results in emissions of SOX, NOX, CO, and
CO2, however the SOX emissions also are a function of the sulfur content in the raw materials used to
manufacture ceramics.  Emissions of FIF and HC1 are a result of the release of fluoride and chloride compounds
that are present in ceramic raw materials.   The final processing of ceramics also results in emissions. Polishing
and final  grinding lead to PM emissions while surface coating and chemical treatment of the ceramics results in
VOCs.

2.1.3  Costs of Production
       This section discusses the costs of producing clay ceramic products.  There are several types of
production costs such as:
       •      capital expenditures, including the costs of equipment and its installation;
              energy costs, which are the costs of electricity and fuels used in the production of clay ceramic
              products;
       •      labor costs, including the costs associated with wages and benefits; and
       •      the cost of materials, which are the costs of tangible inputs such as clay minerals, parts,  and
              additives.
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                    Raw Material
                     Receiving &
                       Storage
                    Beneficiation
            (Crushing, Grinding, and Milling)
                      Screening
                       Mixing
                        I
                      Forming
Recycled Material
    (optional)
                 Green Finishing and
                      Inspection
                       Drying
       
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Tables 2-1, 2-2, and 2-3 show the historical production cost data for the ceramic floor and wall tile industry

(NAICS 327122; SIC 3253), the plumbing fixture and ceramic bathroom accessories industry (NAICS

327111; SIC 3261), and the vitreous china, kitchenware, and other pottery products industry (NAICS

327112; SICs 3262, 3263, and 3269). Data presented in these tables have been gathered from the U.S.

Census Bureau.


Table 2-1. Production Costs for the Ceramic Floor and Wall Tile Industry (NAICS 327122; SIC
3253) (S106)
Year
1992
1993
1994
1995
1996
1997
1998
Average

1992-1998
Labor
Costs
$196.9
$206.3
$220.1
$233.9
$240.9
$236.1
$205.3
$219.9

25%
Material
Costs
$222.1
$213.7
$251.5
$290.5
$291.4
$290.9
$263.2
$260.5
Average Share of Value
30%
Energy
Costs
$39.2
$47.2
$42.5
$43.9
$45.5
$48.6
$38.0
$43.6
of Shipments
5%
Capital
Expenditures"
$48.9
$68.0
$73.1
$61.5
$45.6
$79.6
NA
$62.8

7%
Notes:   a Average for Capital Expenditures excludes figure for 1998 since it is unavailable.
Sources:  U.S. Department of Commerce, Bureau of the Census. 1999.  1997 Economic Census.
        Manufacturing Industry Series, "Ceramic Wall and Floor Tile Manufacturing." U.S. Government
        Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1998 Annual Survey of Manufactures,
        M98(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1996 Annual Survey of Manufactures,
        M96(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1994 Annual Survey of Manufactures,
        M94(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1993 Annual Survey of Manufactures,
        M93(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.

Table 2-2.  Production Costs for the Vitreous China Plumbing Fixture and China and
               Bathroom ArrfssnHfs TnHiistrv TNATrS 317111; STr 316 n
Year
1992
1993
1994
Labor
Costs
$216.8
$240.4
$251.9
Material
Costs
$205.9
$242.7
$248.9
Energy
Costs
$30.5
$35.8
$35.4
Capital
Expenditures51
$14.3
$12.8
$25.3
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1995
1996
1997
1988
Average

1992-1998
$262.5
$261.5
$285.2
$306.1
$260.6

27%
$234.9
$246.0
$253.4
$283.5
$245.0
Average Share of Value
25%
$39.6
$39.2
$34.5
$39.6
$36.4
of Shipments
4%
$23.3
$11.7
$14.9
NA
$17.1

2%
Notes:   a Average for Capital Expenditures excludes figure for 1998 since it is unavailable.
Sources: U.S. Department of Commerce, Bureau of the Census. 1999. 1997 Economic Census.
        Manufacturing Industry Series, "Vitreous China Plumbing Fixture and China and Earthenware
        Bathroom Accessories Manufacturing." U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1998 Annual Survey of Manufactures,
        M98(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1996 Annual Survey of Manufactures,
        M96(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1994 Annual Survey of Manufactures,
        M94(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1993 Annual Survey of Manufactures,
        M93(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
Table 2-3. Production Costs for the Vitreous China, Fine Earthenware, and Other
Pnttprv PrnHiirts TnHiistrv TNATrS 317111; STCs 3161. 3163. and 3169
Year
1992
1993
1994
1995
1996
1997
1998
Average

Labor
Costs
$366.9
$369.2
$390.8
$382.8
$405.5
$443.6
$510.1
$408.8

Material
Costs
$263.2
$266.1
$262.7
$267.3
$300.7
$447.8
$438.9
$321.0
Average Share of Value
Energy
Costs3
$39.9
$41.5
$39.2
$39.0
$40.5
$42.8
$45.8
$41.2
of Shipments
Capital
Expenditures'"
$39.2
$56.9
$32.7
$35.6
NA
$65.5
NA
$46.0

    1992-1998            33%                  25%                   3%                     4%
                                                      2-E

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Notes:   a NAICS code 327112 corresponds to SIC codes 3262, 3263, 3269, and 3299 (Companies in SIC
        3299 are not affected by this NESHAP and are not discussed in this report). Costs in this table were
        generated by summing the costs incurred by industries classified by SIC codes 3262, 3263, and 3269
        except for 1997 and 1998 energy costs, which are given on the basis of NAICS code.  Thus the 1997
        and 1998 energy cost figures includes the energy cost figures for SIC 3299.
        b Average for Capital Expenditures excludes figure for 1996 and 1998 due to their unavailability.
Sources:  U.S. Department of Commerce, Bureau of the Census. 1999. 1997 Economic Census.
        Manufacturing Industry Series, "Vitreous China, Fine Earthenware, and Other Pottery Product
        Manufacturing." U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1998 Annual Survey of Manufactures,
        M98(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1996 Annual Survey of Manufactures,
        M96(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1994 Annual Survey of Manufactures,
        M94(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
        U.S. Department of Commerce, Bureau of the Census. 1993 Annual Survey of Manufactures,
        M93(AS)-1 Statistics for Industry Groups and Industries. U.S. Government Printing Office.
        Similar trends can be seen in the production costs across these three NAICS codes.  Labor costs and
the costs of materials account for larger shares of the value of shipments (VOS) relative to energy costs and
capital expenditures.  Both labor costs and the costs of materials are each well over 20 percent of the value of
shipments. Energy costs and capital expenditures are each closer to 5 percent across all three NAICS codes.
For the ceramic floor and wall tile industry (NAICS  327122), material costs are, on average, approximately
equal to 30 percent of VOS, with labor costs following close behind at 25 percent.  For the other two
industries, labor costs make up the largest share of VOS, followed by the costs of materials.  The  1998 VOS
for the ceramic floor and wall tile industry is $816.9 million.  The 1998 VOS for the plumbing fixtures and
bathroom accessories industry is almost $1.2 billion, and the 1998 VOS for the vitreous china, kitchenware,
and other pottery products industry is close to $1.7 billion. Based on these figures, the ceramic floor and wall
tile industry is the smallest of the three while the vitreous china, kitchenware, and other pottery products
industry is the largest.
2.1.4   Value of Clay Minerals
        All types of clays are used to produce ceramic products. However, the most common types include
ball clay, common clay and shale, and kaolin. In 1997, 38 percent of all ceramic products were made using ball
clay, 31 percent were made with common clay and shale, and 26 percent consisted of kaolin as the main clay
mineral input (Virta, 1999). Though these three types of clay are commonly used in ceramics manufacturing,
they generally are not interchangeable as inputs in the various ceramic products produced by the industry.
Floor and wall tile are produced mainly with common clay and shale, while kaolin dominates the fine china,
kitchenware, and dinnerware markets. Ball clay is the predominant clay  type used to produce sanitaryware and
pottery.
        Table 2-4 shows the difference in values of ball clay, common clay and shale, and kaolin.  The most
expensive clay mineral is kaolin at an average price of $114.42, followed far behind by ball clay and common
clay and shale, with average prices of $44.63 and $5.64, respectively. Over the 1993 to  1997 time period, the
price of common clay and shale and ball clay both increased. The price of common clay and shale grew 12
percent over this time period, reaching a peak price of $6.08 in 1997.  Ball clay also increased in value, with a
                                                   2-9

-------
price in 1997 that was 9 percent higher than in 1993 ($46.25 per metric ton). Contrary to the behavior of the
values of common clay and shale and ball clay, kaolin sharply dropped in
Table 2-4. Price Value of Clay Minerals Used in Clay Ceramics Production: 1993 - 1997 ($/metric
ton)
Clay Minerals
Ball Clay
Common Clay & Shale
Kaolin
1993
$42.26
$5.42
$108.38
1994
$44.02
$5.31
$116.31
1995
$45.82
$5.90
$117.09
1996
$44.81
$5.50
$119.83
1997
$46.25
$6.08
$110.52
Avg.
$44.63
$5.64
$114.42
Sources: Virta, Robert.  1999.  "Clays," In: Minerals Yearbook, Metals and Minerals 1997: Volume 1.
       U.S. Geological Survey. U.S. Government Printing Office.
       Virta, Robert.  1998.  "Clays," In: Minerals Yearbook, Metals and Minerals 1996: Volume 1.
       U.S. Geological Survey. U.S. Government Printing Office.
       Virta, Robert.  1997.  "Clays," In: Minerals Yearbook, Metals and Minerals 1995: Volume 1.
       U.S. Geological Survey. U.S. Government Printing Office.
       Virta, Robert.  1996.  "Clays," In: Minerals Yearbook, Metals and Minerals 1994: Volume 1.
       U.S. Geological Survey. U.S. Government Printing Office.

value in 1997. The value of kaolin steadily increased until it reached a peak of $119.83 in 1996, but in 1997
the price fell to $110.52.
2.2    Uses, Consumers, and Substitutes
       Clay minerals are the main input used to produce ceramic products.  These products include floor and
wall tile, fine china and kitchenware, pottery products, and bathroom accessories and sanitaryware.  Some of
these products are final goods, such as dinnerware, kitchenware, pottery, and fine china, that are purchased
and used by the same consumer. Other products, such as sanitaryware and ceramic floor and wall tile, may be
purchased by contractors and construction companies and used as inputs to build different types of structures,
including homes, buildings, and office facilities.  The following section describes the uses, consumers, and
substitutes of ceramic products.  In Section 2.2.1, the various uses for ceramic products are described.
Section 2.2.2 identifies the intermediate and final consumers of ceramic products. Last, the different products
that can act  as substitutes for ceramic products are described in Section 2.2.3.
2.2.1   Uses of Ceramic Products
        The various types of ceramic products can be categorized based on their end use.  Kitchenware,
dinnerware, fine china, and some forms of pottery are products used for food preparation, storage, and service.
Kitchenware includes containers, canisters, and other kitchen "hardware" used for food storage and
preparation, while dinnerware refers to the plates, bowls, cups, saucers, and other ceramic dishes used for food
service. Fine china is a more expensive form of dinnerware.  Ceramic floor and wall tile, bathroom accessories
                                                 2-10

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(i.e., fixtures, towel racks, and soap dishes), and sanitaryware (i.e, toilets and sinks) are used in the
construction of homes, buildings, and structures, however these product types have very different functions.
Floor and wall tile serve a decorative purpose and are used to add character to homes and buildings.
Sanitaryware and bathroom accessories are products installed in bathrooms and are primarily used for
cleansing. In the case of sinks, they also are installed in kitchens.
                                                 2-11

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   Pottery Products
        16%
 Kitchenware, Fine
China, and Tableware
      17%
                                   Floor and Wall Tile
                                         28%
                                  Sanitaryware and
                                Bathroom Accessories
                                      30%
                                                                                                    1997
                                                                                                    Valu
                                                                                                    e of
                                                                                                    Prod
                                                                                                    uct
                                                                                                    Ship
                                                                                                    ment
                                                                                                    s =
                                                                                                   $3.24
                                                                                                    billio
                                                                                                     n
                                                                                                   Figur
                                                                                                    e2-
                                                                                                     2.
                                                                                                   Distr
                                                                                                    ibuti
                                                                                                    on of
                                                                                                    Clay
                                  Ceramic Products by End Use: 1997
        Sources: U.S. Department of Commerce, Bureau of the Census. 1999. 1997 Economic Census.
               Manufacturing Industry Series, "Ceramic Wall and Floor Tile." U.S. Government Printing
               Office.
               U.S. Department of Commerce, Bureau of the Census. 1999. 1997 Economic Census.
               Manufacturing Industry Series, "Vitreous China Plumbing Fixture and China and
               Earthenware Bathroom Accessories Manufacturing."  U.S. Government Printing Office.
               U.S. Department of Commerce, Bureau of the Census. 1999. 1997 Economic Census.
               Manufacturing Industry Series, "Vitreous China, Fine Earthenware, and Other Pottery
               Product Manufacturing." U.S. Government Printing Office.

There is a common characteristic across the various ceramic products, even though they have differing
functions. All are durable, heat resistant, waterproof, and most importantly, resistant to germs and
contamination. These features are particularly important for products that come into contact with food and
those that are used for washing and cleaning. Recently, there has been rising concern about salmonella, e. coli,
and other forms of bacteria that may be present in uncooked poultry and meat.  Since kitchenware and
dinnerware are used to prepare and serve food, it is important they do not become permanently contaminated.
Glazed ceramic products such as kitchenware and dinnerware can be thoroughly cleaned using hot water and
soap without affecting the integrity of the product. It also is important for sinks and toilets to possess the above
mentioned characteristics since these products come into contact with a number of germs. These products are
used for washing, and it is imperative that they  are water resistant.
        Census data provide the 1997 values of select clay ceramic products produced by NAICS' 327111,
327112, and 327122. As Figure 2-2 shows, the value of sanitaryware and bathroom accessories represents
30 percent ($982.7 million) of the total value of product shipments for selected output produced by the clay
ceramics manufacturing industry ($3.24 billion). Ceramic floor and wall tile also represents a relatively large
share (28 percent) of the value of product shipments at $890.9 million. The value of kitchenware, fine china,
                          2-12

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and tableware products used for serving and cooking food is equal to $542.6 million, or 17 percent of the total
value of product shipments while the value of pottery products is equal to $521 million (16 percent).  The other
end products, which include technical ceramics, unglazed earthenware, and other ceramic products not
elsewhere specified account for the remaining 9 percent of the overall value of product shipments.

2.2.2   Consumers of Clay Ceramic Products
        Some ceramic products are purchased directly by the final consumer.  These products include
kitchenware, fine china, and pottery. Consumers generally purchase pottery for decorative purposes, although
some types of pottery are also used for food preparation and presentation. Kitchenware and fine china also are
purchased by consumers to facilitate food preparation and consumption. Fine china is more expensive than
dinnerware and typically is used for special meals, while standard dinnerware is designed for daily dining.
        Other ceramic products, such as sanitaryware, bathroom accessories, and floor and wall tile are
purchased by construction companies to be used as inputs to the production of homes, buildings, and office
facilities.  Once these structures are built, consumers then purchase these structures from the construction
companies. However, if consumers build homes or make improvements to existing structures themselves, they
may directly purchase and install sanitaryware, bathroom accessories, and ceramic tiles.
        Though ceramic floor and wall tile, sanitaryware, bathroom accessories, pottery, dinnerware, and
kitchenware are all made using clay minerals, there are noticeable price differences across these products.  For
example, ceramic tiles tend to be relatively inexpensive while china and fancy dinnerware tend to cost more.
These differences in   price are based on a number of factors including the operating cost of capital, the level
of skill and amount of labor used in production, and the cost of inputs used to produce the various ceramic
products such as the type of clay minerals, additives, and decorative coatings.

2.2.3   Substitutes for Clay Ceramic Products
        Clay is just one of many materials that can be used to produce kitchenware, dinnerware, sanitaryware,
bathroom accessories, and home decorations. Kitchen storage containers, dishes, and other miscellaneous
kitchenware are available in glass, metal, and plastic. Plastic is a relatively inexpensive material used to
manufacture different quality grades of kitchenware and dinnerware. Plastic plates, bowls, and cups can be
made of relatively sturdy plastic for repeated use or they can be made with lower quality plastic so they can be
disposed of after one time usage. Consumers often purchase plastic dinnerware because of its convenience.  In
addition to plastic, inexpensive paper or Styrofoam dinnerware also is available.
        Bathroom accessories such as soap dishes, towel racks, toothbrush holders, and faucet fixtures come in
an array of materials, including plastic, brushed or polished metal, and glass. Consumers usually base their
choice of bathroom accessories on their specific tastes and the type of look they want to create  as they
decorate the bathroom.  Generally plastic accessories are relatively inexpensive, though when higher quality
plastics are used, producers can charge prices in the same range as those for bathroom accessories made from
glass, ceramics, or metal.

                                                2-13

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       Clay is the most common material used for the manufacture of sanitaryware, but sinks and toilets can
also made out of stainless or enameled steel, fiberglass, or enameled cast iron. These materials all possess
similar characteristics to ceramic sanitaryware, but to differing degrees.  For example, steel may less subject to
cracking than ceramic material, however it is not as heat resistant. Another material used to produce
sanitaryware is marble, which is one of the most expensive materials available for sanitaryware production.

2.3    Industry Organization
       This report addresses the economic impacts of pollution control requirements on facilities included in
the clay ceramics manufacturing source category. Though existing sources at facilities in this source category
face no compliance costs to meet the MACT floor, facilities will be required to control their releases of HAPs
from new kilns. For this reason, it is important to understand the existing organization of the clay ceramics
industry at both the facility-level and the company-level. This section of the EIA will focus specifically on the
sanitaryware and bathroom accessories producers and the ceramic floor and wall tile producers since these are
the facilities that are included in the clay ceramics manufacturing source category.  Section 2.3.1 first provides
an overview of the market structure of the clay ceramics manufacturing industry.  Section 2.3.2 characterizes
the manufacturing facilities in the source category, while the parent companies of these facilities are described in
2.3.3. Last, Section 2.3.4 provides data on domestic production, foreign trade, and apparent consumption of
clay ceramic products

2.3.1   Market Structure
       Market structure is of interest because it determines the behavior of producers and consumers in the
industry. In perfectly competitive industries, no producer or consumer is able to influence the price of the
product sold. In addition, producers are unable to affect the price of inputs purchased for use in production.
This condition is most likely to hold if the industry has a large number of buyers and sellers, the products sold
and inputs used in production are homogeneous, and entry and exit of firms is unrestricted. Entry and exit of
firms are unrestricted for most industries, except in cases where the government regulates who is able to
produce output, where one firms holds a patent on a product, where one firm owns the entire stock of a critical
input, or where a single firm is able to supply the entire market. In industries that are not perfectly competitive,
producer and/or consumer behavior can have an effect on price.
       Concentration ratios (CRs) and the Herfmdahl-Hirschman index (HFfl) can provide some insight into
the competitiveness of an industry. The U.S. Census Bureau reports these ratios and indices for the four-digit
SIC code level for 1992, the most recent year available.  Table 2-5 provides the four- and eight-firm
concentration ratios (CR4 and CRS,  respectively) and the Herfmdahl-Hirschman index for all of the SIC codes
that characterize the clay ceramics industry.  Particular attention should be given to the measures for SIC 3253,
the ceramic floor and wall tile industry, and SIC  3261, the vitreous china plumbing fixtures and bathroom
accessories industry, since facilities operated by companies in these industries are included in the clay ceramics
manufacturing source category addressed by this NESHAP.

                                                 2-14

-------
       The CR4 is lowest for SIC 3269 (pottery products, not elsewhere specified [n.e.c.]) at 25 percent and
highest for SIC 3262 (vitreous china table and kitchen articles) and SIC 3263 (fine earthenware table and
kitchen articles) at 81 percent and 85 percent, respectively.  The lowest CR8 measure is again for SIC 3269,
but is highest for SIC 3261 (vitreous china plumbing fixtures and china and earthenware fittings and bathroom
accessories).  A general examination of the table shows that the CRs for SIC 3269 are relatively small and
those for SICs 3262 and 3263  are relatively large.  The ratios for SIC 3253 are smaller than those for SIC
3261.
       The criteria for evaluating the Htfls are based on the 1992 Department of Justice's Horizontal Merger
Guidelines. According to these criteria, industries with Htfls below 1,000 are considered unconcentrated (i.e.,
more competitive), those with HHIs between 1,000 and 1,800 are considered moderately concentrated (i.e.,
moderately competitive), and those with HHIs above 1,800 are considered highly concentrated (i.e., less
competitive). In general, firms in less concentrated industries are more likely to be price takers, while those in
more concentrated industries have more ability to influence market prices. Based on these criteria,  SIC 3253 is
moderately competitive and SICs 3261 and 3262 are highly concentrated. A low

Table 2-5. Market Concentration Measures for the Clay Ceramics Manufacturing Industry SIC
Codes: 1992
SIC Code
3253
3261
3262
3263
3269
Value of
Shipments ($106)
$731.3
$902.1
$315.6
$45.2
$669.4
CR4
59%
71%
81%
85%
25%
CRS
75%
94%
92%
92%
35%
Hffl
1217
1923
2470
NA
273
Notes:  CR4 and CRS are the concentration ratios of the top 4 and 8 firms in the industry (by sales),
       respectively. HHI refers to the Herfindahl-Hirschman Index, which is the sum of the squared market
       shares of each company in a given industry.
Source:  U.S. Department of Commerce, Bureau of the Census. 2000. 1992 Concentration Ratios in
       Manufacturing, .

Hffl is calculated for SIC 3269, indicating it is highly competitive and no Hffl is available for SIC 3263.
2.3.2  Manufacturing Facilities
       As of 1997, there were 58 facilities in the clay ceramics manufacturing source category. Of these 58
facilities, 32 manufacture floor and wall tile while the remaining 26 manufacture sanitary ware.  Regardless of
what type of product the facility produces, it can be classified as either one of two types of facilities: non-
integrated producers and integrated producers. Non-integrated producers purchase clay mineral inputs to use

                                                 2-15

-------
in production and they focus on the manufacture of final goods, in this case ceramic tile or sanitaryware.
Integrated producers are vertically integrated, which means they mine their own clay mineral inputs to use in the
production of their final products.
       The size of facilities depends on whether they are non-integrated or integrated producers. Plants that
perform their own mining operations tend to be larger in size than those that purchase their own inputs from a
minerals processing plant. Even if facilities are non-integrated producers, it is likely that they are located near
sources of clay minerals so that the transportation costs of this essential input remains low. Thus, the locations
of the 58 facilities are determined by the location of clay mineral deposits. These facilities are located across 22
states with the highest concentrations in Texas with 22 facilities, Ohio with 7 facilities, and Pennsylvania with 5
facilities.
2.3.3  Firm Characteristics
       The Agency identified 28 ultimate parent companies that owned and operated the 58 potentially
affected facilities within this source category in the year 1997. Sales and employment data were obtained for
these owning entities from either their survey response or one of the following secondary sources:
              Dun & Bradstreet Market Identifiers (Dun & Bradstreet,  1999)
       •      Moody's Corporate Profiles (Moody's Investors Service, 1999)
              Standard & Poor's Register-Corporate (Standard & Poor's Corp., 1998)
              Ward's Business Directory (Gale Group, 1997)
Appendix A provides a listing of these 29 companies identified by the Agency as owning the potentially affected
clay ceramics manufacturing facilities.
       Annual sales and employment data were available for 27 of the 28 companies (97 percent).  The
average (median) sales of companies with companies reporting data were $507.6 million ($24.1 million). This
includes revenues from operations other than tile and sanitaryware production.  The average (median)
employment for these companies was 4,852 (550) workers. As of 1997, the four largest companies based on
annual sales are:
       •      American Standard  Companies, Inc. - $6.7 billion with 57,000 employees;
       •      Premark International, Inc. - $2.4 billion with 17,200 employees;
       •      U.S. Industries, Inc. - $2.3 billion with 23,000 employees; and
              Kohler Co., Inc. - $1.1 billion with 18,000 employees.
       The average (median) company sales and employment were also calculated for the companies that own
sanitaryware manufacturing facilities and those that own ceramic  floor and wall tile manufacturing facilities.  As
Table 4-6 shows, companies that own and operate sanitaryware  manufacturing facilities are much larger, based
both on annual sales and employment figures.  The average sales of companies that own sanitaryware facilities
is almost ten times larger than the sales of those owning floor and wall tile facilities. The difference in the
average number of employees is on the same scale. An examination of the median values of sales and
employment confirm that companies that produce sanitaryware are much larger than those that produce tile,
though median values are an order of magnitude smaller than the mean values of sales and employment.

                                                2-16

-------
       Another way these companies can be grouped is into small and large categories using Small Business
Administration general size standard definitions for NAICS codes.  These definitions are based on either annual
sales or employment of owning entities.  Responses by the facilities in the clay ceramics manufacturing source
category indicate that there are four different NAICS codes represented with a small business definition range
from 500 to 750 employees. Based on the SBA definitions, the Agency identified 13 companies owning
facilities that produce sanitaryware or ceramic floor and wall tile as small (46.4 percent) and 15 as large (53.6
percent).  One company for which no annual sales or employment data were available was assumed to be
small.  Section 4 further details the small business analysis conducted to determine if small businesses might
potentially be impacted by this rule.

Table 2-6. Average and Median Company  Sales and Employment Based on Manufacturing Facility
Ownership ($106): 1997
Facility Type
Sanitaryware
Floor and Wall Tile
Company Sales Company Employment
Average Median Average Median
$1,230.6
$164.3
$140.0 11,805
$7.8 1,559
1,500
110
2.3.4  Market Data and Trends
       This section focuses on historical market data for the ceramic floor and wall tile industry (SIC 3253)
and the vitreous china plumbing fixtures segment of the vitreous china plumbing fixtures and bathroom
accessories industry (SIC 3261).  Detailed market data for SIC 3261  in its entirety and the remaining SIC
codes were unavailable. Tale 2-7 presents the quantity of shipments, foreign trade, and apparent consumption
for the ceramic floor and wall tile industry and Table 2-8 presents the values of shipments, trade, and apparent
consumption for vitreous china plumbing fixtures.
                                               2-17

-------
Table 2-7. Historical Data for the Ceramic Wall and Floor Tile Industry (SIC 3253) (106 square feet):
1995-1999
Year
1995
1996
1997
1998
1999

1995-1999
Quantity of
Shipments
580.8
575.8
626.7
621.0
624.8

1.9%
Exports"
0
0
42.4
41.6
30.7
Average Annual
-14.0%
Imports
774.3
883.7
1,022.5
1,232.5
1,493.5
Growth Rates
17.9%
Apparent
Consumption15
1,355.1
1,459.5
1,606.8
1,441.9
2,087.1

14.0%
Notes:  a Exports for 1995 and 1996 were reported as 'Not applicable' by the Census Bureau. It is therefore
       assumed that exports of ceramic floor and wall tile were equal to zero for these years.
       b Value of apparent consumption is derived by subtracting exports from manufacturers'
       shipments plus value of imports.
Sources: U.S. Department of Commerce, Bureau of the Census.  2000.  Current Industrial Reports for
       Clay Construction Products - Summary 1999. MQ32D(99)-5. U.S. Government Printing Office.
       U.S. Department of Commerce, Bureau of the Census.  1998.  Current Industrial Reports for
       Clay Construction Products - Summary 1997. MQ32D(97)-5 U.S. Government Printing Office.
       U.S. Department of Commerce, Bureau of the Census.  1997.  Current Industrial Reports for
       Clay Construction Products - Summary 1995. MQ32D(95)-5 U.S. Government Printing Office.
       As Table 2-7 shows, both production and apparent consumption of ceramic floor and wall tile have
increased since the mid 1990s. This is evident from an examination of the average annual growth rates.
Production quantities of ceramic tile oscillated slightly year to year by increasing one year and then decreasing
the next. However, in 1997 production increased by almost 9 percent.  Apparent consumption also increased
each year, with an average annual growth rate of 14 percent. The U.S. exports relatively small amounts of
ceramic tile, and U.S. imports have exceeded the amount of tile produced domestically each year since 1995.
In addition, the amount of ceramic tile that is imported has increased over the 1995 to 1999 time period. The
average annual growth rate of ceramic tile imports is almost 18 percent.
        The historical data presented in Table 2-8  captures the value of production, trade, and apparent
consumption of vitreous china plumbing fixtures, which includes drinking fountains, lavatories, bathtubs, flush
tanks, and sinks.  Examination of the data show positive average annual growth of the values of production,
imports, and consumption over the 1995 to 1999 time period.  Exports  of sanitaryware from the U.S. showed
a net decrease through the mid to late 1990s. A closer look at Table 2-8 shows that the values of shipments,
trade, and apparent consumption were all relatively high, but that they all decreased in 1996. Production
values, imports, and consumption all steadily rose from this point on. Export values, however,  increased by
almost 17 percent in 1997, but then steadily declined in each subsequent year.
                                                 2-18

-------
TahlA 7-X TTietr»r
Year
1995
1996
1997
1998
1999

1995-1999
•irt>\ T\t»tt» fnr Vil
Value of
Shipments
$891.9
$859.7
$876.8
$883.7
$932.2

1.2%
i-Amic f^hint* Pliimhino ITivf
Value of
Exports
$61.1
$58.5
$68.4
$65.7
$57.5
Average Annual Growth
-0.9%
iii-Ae mn6v 1(
Value of
Imports
$71.2
$64.8
$50.5
$68.0
$101.6
Rates
13.3%
qq^_ 1000
Value of Apparent
Consumption"
$901.2
$866.0
$858.9
$886.1
$976.3

2.1%
Notes:  a Value of apparent consumption is derived by subtracting exports from manufacturers'
       shipments plus value of imports.
Sources: U.S. Department of Commerce, Bureau of the Census. 2000. Current Industrial Reports for
       Plumbing Fixtures - Summary 1999. MQ332E(99)-5. U.S. Government Printing Office.
       U.S. Department of Commerce, Bureau of the Census. 1998. Current Industrial Reports for
       Plumbing Fixtures - Summary 1997. MQ34E(97)-5. U.S. Government Printing Office

       The small quantities of ceramic tile exports and the negative average annual growth of the exports of
vitreous china plumbing fixtures show that the U.S. is not a large exporter of ceramic products. In addition, the
U.S. does not import a large amount of plumbing fixtures relative to its production of these products, though
plumbing fixture imports values do exceed their export values.  The U.S. does, however, import a relatively
large amount of ceramic tile.

3      ENGINEERING COST ANALYSIS
       Production of ceramic tile and sanitaryware results in emissions of HAPs from the kilns used in the
production process. For this NESHAP, the MACT floor faced by existing major sources (in this case, kilns) in
the clay ceramics manufacturing source category requires no control of their HAP emissions. New sources will,
however, be subject to emissions standards developed under the authority of Section 112 of the CAA.
Facilities with new kilns will be required to control their FLAP emissions through the installation and operation of
dry injection fabric filters (DIFFs), dry lime scrubber/fabric filters (DLSs), wet scrubbers (WSs), or equivalent
control. This section describes the development of compliance cost estimates for projected new clay ceramics
manufacturing sources associated with this NESFLAP. Section 3.1  discusses the types of new kilns that are
projected for this source category and Section 3.2 describes the estimated costs of controlling the FLAP
emissions from these new kilns.

3.1    Projected New Kilns
       The Agency projects one new kiln to begin operation in the clay ceramics manufacturing source
category during the five year period following the promulgation of this NESFLAP (by the end of the year 2007).

                                                  3-1

-------
The projected kiln is a 4 tph tunnel kiln projected to be used for sanitaryware production.

3.2    Costs of Control
       This section provides the estimated costs of installing and operating DIFFs on 4 tph tunnel kilns.  The
cost of DIFFs varies based on the size and the type of kiln upon which it will be installed.  Table 3-1
summarizes the total and annualized capital costs, operating and maintenance expenses, and total annual  costs
for DIFF by kiln type, based on the Agency's projection of the one kiln that will begin operation during the five
year period subsequent to the promulgation of this NESFIAP.  Though all new sources in the clay ceramics
manufacturing source category will be subject to the NESFIAP and may choose to operate DIFFs to control
their HAP emissions, Table 3-1 focuses on the installation of DIFFs on the specific kiln projected to begin
operation in this source category.

Table 3-1. New Source Compliance Costs  of the Clay Ceramics Manufacturing NESHAP ($103)
Model
Kiln
Tunnel (4 tph)
Sanitaryware
Notes: a Total capital o
Total
Capital
$750
osts are annualized over
Annualized
Capital3
$107
10 years at 7 percent.
Annual
O&M
$217

Annual
MRR
$12.6

Total
Annualized b
Cost
$340

       b Sum of annual capital, annual O&M, and annual MRR costs; rounded to the nearest 10th digit.
Source:  U.S. Environmental Protection Agency. November 21,2002. "Economic Inputs - Brick and Structural
       Clay Products Manufacturing and Clay Ceramics Manufacturing NESHAP", Memorandum from Brian
       Shrager, Midwest Research Institute, to Mary Johnson, EPA, Emissions Standards Division.
4      ECONOMIC IMPACT ANALYSIS
       In the economic impact analysis, the Agency typically examines how facilities will directly (through the
imposition of compliance costs) or indirectly (through a change in market prices) affect the entire U.S. industry.
Generally speaking, the implementation of a proposed rule will increase the costs of production at affected
plants. These costs will vary across facilities depending on their physical characteristics, baseline controls, and
the regulatory standards that are set.  The response by producers to these additional costs determine the
economic impacts of the regulation.  Specifically, the cost of the regulation may induce some owners to change
their current operating rates or to close their operations.  These choices, affect, and in turn are affected by, the
market prices for the products manufactured by the affected facilities.
       For this regulation, the MACT floor faced by existing kilns at ceramic tile and sanitaryware facilities is a
control technology that already exists at all major sources and sime minor costs will be incurred by existing
sources to document compliance with the standard. The total compliance costs for existing sources are
approximately $9,500, which represents a negligible impact on the industry (i.e., 0.001 percent of total industry
revenues). With the negligible impact on industry revenues, it is unlikely prices will rise in the industry.
Therefore, affected producers are expected to absorb the compliance costs as a component of their production

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costs. The change in production costs, however, is expected to be minimal. The new kiln that is added to the
clay ceramics manufacturing source category is required to control their emissions of HAPs. The Agency has
projected the addition of one kilns to the ceramic source category within the five years following promulgation
as mentioned in Section 3.  Section 4.1 of this report will describe the anticipated the industry impacts due to
the  addition of the new kiln while Section 4.2 will demonstrate the impacts at the source level.

4.1     Industry-level Impacts
       To examine the projected impact of compliance costs associated with the new source on the ceramic
tile  and sanitaryware industries, a screening analysis is conducted to compare the annual industry compliance
costs to the future industry value of shipments (VOS) for each of these clay ceramics industries. The analysis
takes place using year 2007 projections of VOS because the new kiln is expected to be in operation within the
five year period following the promulgation of this regulation. A ratio of industry compliance costs to the value
of shipments provides an indication of the share that costs represent of the total value of output produced. To
project the VOS in the year 2007, the average annual growth rate of the VOS for each industry was applied to
the  latest VOS estimate available to estimate the value of shipments for the year 2007.1
       As Table 4-1 shows, the total annual compliance costs of the new sanitaryware kiln are equal to
$340,000 and the projected year 2007 VOS for this industry is close to $1.84 billion.  The share of
compliance costs to VOS for the sanitaryware industry is also less than 0.01 percent. These ratios provide
evidence showing that at the industry level, the total annual compliance costs associated with this rule are not
expected to lead to a price increase for sanitaryware products.
Table 4-1. Cost-to-Sales Ratios Vitreous China Plumbing Fixtures and Bathroom Accessories
Industry (NAICS 327111; SIC 3261)
Industry
Sanitaryware
Total Annual
Costs ($103)
$340
2007 Projected
VOS ($103)
$1,844,000
Cost-to-Sales
Ratio
0.01 %

       1   For the  ceramic  floor  and  wall  tile industry,   the  average  annual  growth
rate  of  VOS over  the  1992  to  1998  time period  was  2.3  percent  (calculated  using
VOS  data  from  U.S  Bureau  of  the  Census,   Annual  Survey  of  Manufactures).    This
growth  rate was   then  applied   to  the   1999 VOS  of   $843.03  million   (1999  VOS
retrieved  from  U.S   Bureau  of  the  Census,   2000,  Current  Industrial  Reports  for
Clay  Construction  Products   -  Summary  1999).    For  the  sanitaryware  industry,  the
average  annual  growth  rate  of  VOS  for  the  same  time  period  was   higher  at  4.9
percent   (also  calculated  using  VOS  data from  U.S.   Bureau  of  the   Census,  Annual
Survey  of Manufactures).     This  was  applied  to  the  1998  VOS  of  $1,199.10  million
(1998  VOS   retrieved  from  U.S.     Bureau  of   the   Census,   Annual   Survey   of
Manufactures, 2000) .

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4.2    Source-level Impacts
       Though no change in either ceramic tile or sanitaryware market prices are expected to occur from this
rule affecting new clay ceramics manufacturing kilns, it may be the case that this regulation may delay the
introduction of these projected kilns into their respective industries.  To examine this potential impact of the
proposed MACT standard, a ratio of kiln compliance costs to projected kiln sales can be estimated. If the
costs of controlling the kiln represent a significant share of the revenues generated from the sale of products
produced using the affected kiln, a facility may choose to delay the operation of these new sources.  The total
compliance costs for existing sources are approximately $9,500, which represents a negligible impact on the
industry (i.e., 0.001 percent of total  industry revenues).

5      SMALL BUSINESS ANALYSIS
       The Regulatory Flexibility Act (RFA) of 1980 requires that special consideration be given to small
entities affected by federal regulation.  The RFA was amended in 1996 by the Small Business Regulatory
Enforcement Fairness Act (SBREFA) to strengthen the RFA's analytical and procedural requirements. Prior to
enactment of SBREFA, EPA exceeded the requirements of the RFA by requiring the preparation of a
regulatory flexibility analysis for every rule that would have any impact, no matter how minor, on any number,
no matter how small, of small  entities. Under SBREFA, however, the Agency decided to implement the  RFA
as written and that a regulatory flexibility analysis will be required only  for rules that will have a significant
impact on a substantial number of small entities.
       A small business analysis is  conducted to determine if a regulatory action will potentially affect the
economic welfare of owners of the potentially affected facilities. The ownership of these facilities ultimately falls
on private individuals who may be owner/operators that directly conduct the business of the firm (i.e., "mom
and pop shops" or partnerships) or,  more commonly, investors or stockholders that employ others to conduct
the business of the firm on their behalf (i.e., privately-held or publicly-traded corporations). The individuals or
agents that manage these facilities have the capacity to conduct business transactions and make business
decisions that affect the facility. The legal and financial responsibility for compliance with a regulatory action
ultimately rests with these agents; however, the owners must bear the financial consequences of the decisions.
Environmental regulations like this rule potentially affect all businesses, large and small, but small businesses may
have special problems in complying  with such regulations.
       Generally, the small business analysis identifies the businesses that will be affected by this proposed rule
and provides an analysis to assist in determining whether this rule is likely to impose a significant impact on a
substantial number of the small businesses within this industry. Once these businesses are identified, a "sales
test" is conducted which computes the annualized compliance costs as a share of sales for  each company.

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Since facilities in the clay ceramics manufacturing source category face a MACT floor that requires no control
of existing sources, companies owning these facilities face no compliance costs.  In other words, for all of the
companies that own facilities included in the clay ceramics manufacturing source category, all have compliance
costs that are zero percent of their sales. This rule is therefore not expected to have a significant impact on a
substantial number of small businesses.
       Existing sources do not face negligible costs of control under this rule, but a new source will be required
to control releases of HAPs. Even though new sources in the clay ceramics manufacturing source category will
face positive costs of complying with this NESHAP, impacts at the source are not expected to be substantial.
Since source-level impacts are expected to be small, company-level impacts are anticipated to be even less
significant.  According to a report in Floor Covering Weekly (2000), the profitability margin of U.S. clay
ceramic plants in  1998 was good, ranked at almost 39 percent.  The 1998 profit margin is up from just over 31
percent in 1992. This increasing profit margin provides some indication that the costs of complying with the
regulation for new sources, at least for those involved in the manufacture of floor and wall tile, will not
significantly impact small businesses.
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6      REFERENCES

Dun and Bradstreet. 1999. Dun and Bradstreet Market Identifiers Electronic Database.

Goddin, Lesley. 2000. "Ceramic Tile: State of the Industry," Floor Covering Weekly.
       

Gale Group.  1997. Ward's Business Directory.

Moody's Investors Service. 1999.  Moody's Corporate Profiles Database.

Standard and Poor's Corporation.  1999. Standard and Poor's Register - Corporate
       Electronic Database.

Donio, Paul J.  "Tile With Style: A Guide to a Simple Yet Beautiful Remodeling Material,"
       Today's Homeowner,  retrieved from Internet, 2000.

U.S. Department of Commerce, Bureau of the Census. 2000.  1998 Annual Survey of
      Manufactures., M98(AS)-1 Statistics for Industry Groups and Industries.  U.S.
       Government Printing Office.

U.S. Department of Commerce, Bureau of the Census. 1998.  1996 Annual Survey of
      Manufactures., M96(AS)-1 Statistics for Industry Groups and Industries.  U.S.
       Government Printing Office.

U.S. Department of Commerce, Bureau of the Census. 1996.  1994 Annual Survey of
      Manufactures, M94(AS)-1 Statistics for Industry Groups and Industries.  U.S.
       Government Printing Office.

U. S. Department of Commerce, Bureau of the Census.  1995.  1993 Annual Survey of
      Manufactures, M93(AS)-1 Statistics for Industry Groups and Industries.  U.Sf.
       Government Printing Office.

U.S. Department of Commerce, Bureau of the Census.  2000.  1992 Concentration Ratios in
      Manufacturing. U.S. Government Printing Office.

U.S. Department of Commerce, Bureau of the Census.  2000.  Current Industrial Reports for
       Clay Construction Products - Summary 1999, MQ32D(99)-5.

U. S. Department of Commerce, Bureau of the Census.  1998.  Current Industrial Reports for
       Clay Construction Products - Summary 1997, MQ32D(97)-5.

U.S. Department of Commerce, Bureau of the Census.  2000.  Current Industrial Reports for
      Plumbing Fixtures - Summary 1999, MQ332E(99)-5.

U.S. Department of Commerce, Bureau of the Census. 1998.  Current Industrial Reports for
      Plumbing Fixtures - Summary 1997, MQ32D(97)-5.

U.S. Department of Commerce, Bureau of the Census. 1997.  Current Industrial Reports for
      Plumbing Fixtures - Summary 1995, MQ32D(95)-5.

U.S. Department of Commerce, Bureau of the Census.  1999.  1997 Economic Census,
      Manufacturing Industry Series, "Ceramic Wall and Floor Tile Manufacturing." U.S.
       Government Printing Office.

U.S. Department of Commerce, Bureau of the Census.  1999.  1997 Economic Census,
      Manufacturing Industry Series, "Vitreous China, Fine Earthenware, and Other
       Pottery Product Manufacturing."  U.S. Government Printing Office.


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U.S. Department of Commerce, Bureau of the Census.  1999.  1997 Economic Census,
       Manufacturing Industry Series, "Vitreous China Plumbing Fixture and China and
       Earthenware Bathroom Accessories Manufacturing."  U.S. Government Printing
       Office.

U.S. Department of Commerce, Bureau of the Census.  2000.  Current Industrial Reports -
       Survey of Plant Capacity, 1998.  U.S. Government Printing Office.

U.S. Environmental Protection Agency.  1996. Emission Factor Documentation for AP-42,
       Section 11.7, "Ceramic Products Manufacturing."
U.S. Environmental Protection Agency.  1999. Memorandum from Dottie Schmitt and
       Richard Marinshaw, Midwest Research Institute to Susan Zapata, Emissions
       Standards Division, Office of Air Quality Planning and Standards, "Preliminary
       Industry Characterization Data Inputs for ISEG, Clay Ceramics Manufacturing
       Facilities," September 17.

U.S. Environmental Protection Agency.  2002. Memorandum from Brian Shrager, Midwest
       Research Institute to Mary Johnson, Emissions Standards Division, Office of Air
       Quality Planning and Standards, "Economics Inputs - Brick and Structural Clay
       Products Manufacturing and Clay Ceramics Manufacturing NESHAP," June 11.

U.S. Environmental Protection Agency.  2001. Memorandum from Brian Shrager, Midwest
       Research Institute to Mary Johnson, Emissions Standards Division, Office of Air
       Quality Planning and Standards, "Costs for PM CEMS for Kilns - Brick and
       Structural Clay Products and Clay Ceramics Manufacturing NESHAP."  July 6.

U.S. Small Business Administration. 2001. Small Business Size Standards Matched to
       North American Industry Classification System (NAICS) Codes.
       

U.S. Small Business Administration. 2001. Small Business Size Standards Matched to
       Standard Industrial Classification (SIC) Codes.
       

Virta, Robert. 1999. Clays, In: Minerals  Yearbook, Metals andMinerals 1997: Volume 1.
       U.S. Geological Survey. U.S. Government Printing Office.

Virta, Robert. 1998. Clays, In: Minerals  Yearbook, Metals andMinerals 1996: Volume 1.
       U.S. Geological Survey. U.S. Government Printing Office.

Virta, Robert. 1997. Clays, In: Minerals  Yearbook, Metals andMinerals 1995: Volume 1.
       U.S. Geological Survey. U.S. Government Printing Office.

Virta, Robert. 1996. Clays, In: Minerals  Yearbook, Metals andMinerals 1994: Volume 1.
       U.S. Geological Survey. U.S. Government Printing Office.
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                      APPENDIX A: SUMMARY DATA FOR CLAY CERAMIC

                                   MANUFACTURING COMPANIES
Table A-l. Summary Data for Companies Operating Facilities in the Clay Ceramic Manufacturing
Soiirrp Catpporv! 1997/8
Company Name
American Marazzi Tile, Inc.
American Standard Companies, Inc.
Briggs Industries, Inc.3
Clarke Ceramic Corp.
CR/PL L.L.C.b
Curran Group, Inc.0
Dti Investors, L.L.C.
EPRO, Inc.
Falcon Building Products, Inc.d
Gerber Plumbing Fixtures Corp.6
Hans Sumpf Co., Inc.
Homexx International Corp.
Huntington/Pacific Ceramics, Inc.
Interceramic, Inc.
Kepcor, Inc.
Kohler Co, Inc.
KPT, Inc.
Laufen Ceramics, Inc.
Lone Star Ceramics Manufacturing Co., Inc.
M.E. Tile Co.
Peerless Pottery, Inc.
Premark International, Inc.f
Quarry Tile Co., Inc.
Summitville Tiles, Inc.
Tilecera, Inc.
U.S. Industries, Inc. g
Westminster Ceramics, Inc.
Winbum Tile Manufacturing Co., Inc.
Totals
Number of
Facilities
2
3
4
1
6
1
8
1
3
3
1
1
2
1
1
3
1
2
1
1
1
3
1
1
1
2
1
1
58
Number of
Employees
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
135.810
Annual
Sales (S106)
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
S14.195.48
Small
Business
N
N
N
Y
N
N
N
Y
N
N
Y
Y
Y
N
Y
N
Y
N
Y
Y
Y
N
Y
N
N
N
Y
Y
13
Note: NR means Not Reported. Employment and sales data were used in the economic impact analysis but are taken from
        Dun & Bradstreet which are considered proprietary and are therefore not included in this table.
        " Briggs Industries, Inc. owns CISA Industries
        b CR/PL L.L.C. owns Universal Rundle Corp. and Crane Plumbing
        0 Curran Group, Inc. owns Crossville Ceramics
        ''Falcon Building Products, Inc. owns Mansfield Plumbing Products, Inc.
        e Gerber Plumbing Fixtures Corp. owns Woodbridge Sanitary Pottery Corp.
        'Premark International, Inc. owns Florida Tile Industries.
        8U.S. Industries, Inc. owns Zurn Industries, Inc.
                                                    A-l

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