United States Environmental Protection Agency Office of Air and Radiation Publication # 410-N-93-001 June 1993 Welcome to Marketplace... by Carol M. Browner, Administrator, U.S. EPA I want to personally introduce the And those costs are significant — first issue of an important new initial projections for the Clean Air -first issue of an important new EPA newsletter, The CleanAirMar- ketplace. Published periodically, The Clean Air Marketplace will bring you news about important techno- logical and business developments in the air pollution control industry. It will also bring you the views of key industry and government lead- ers on the connection between clean air and an expanded economy. Strengthening this connection is one of my top priorities as EPA Admin- istrator and, more broadly, a top pri- ority of the Clinton Administration. Public perceptions of the eco- nomic impact of environmentallaws and regulations focus almost exclu- sively on the costs of compliance. Carol M. Browner Act Amendments of 1990 (CAAA) ran as high as $25 billion. EPA is committed to minimizing the cost of all the regulations we develop. Until recently, the benefits of clean air and other environmental legislation were discussed primarily in terms of improved public health and environmental quality. And the CAAA will make a big impact, cut- ting air pollution by reducing air emissions by 56 billion pounds. But there is more to the story! There are also economic benefits created by clean air and other re- quirements that EPA implements. The conventional wisdom is that en- vironmental compliance expendi- tures go down a "green hole" and represent lost economic resources. I believe that is the wrong way to think about the issue. These re- sources do not simply disappear. They go to firms in the fast-growing environmental goods and services industry. Firms in this industry pro- duce good jobs, profits, and exports. See BROWNER, page 11 Highlights Upcoming Conference Discover new business oppor- tunities at the 1993 Clean Air Marketplace conference. See Page 2 Sharks, Air Rules, and American Jobs Clean Air Act compliance affects job growth, economic progress, and exportpotential. See Page 3 New Air Toxics Technologies Industries are developing innovative solutions to air pollution problems. See Page 4 Southern California Strives for Clean Air SCAQMD advances technolo- gies in an effort to achieve clean air goals. See Page 5 A Note To Our Readers If you would like to add your name to The Clean Air Marketplace mailing list, pleasecall (703) 934-3172. Suggestions for upcoming stories or for improving the newsletter also are welcome. 401 M Street, SW (ANR-443), Washington, DC 20460 ------- The Clean Air Marketplace 1993 New Business Opportunities Created by the Clean Air Act Amendments A Conference and Exhibition Sponsored by the U.S. Environmental Protection Agency September 8-10, 1993 • Sheraton Washington Hotel « Washington, D.C. EPA is sponsoring the Clean Air Marketplace 1993 Conference and Exhibit, a major national conference providing a unique opportunity to explore the new business opportunities and markets created by the Clean Air Act Amendments of 1990 (CAAA). The Clean Air Marketplace 1993 will bring leading business executives together with key federal officials responsible for implementing the CAAA, top-level state and local officials, and others with an interest in examining the link between a clean environment and a healthy economy. Keynote Speakers Vice President Al Gore (invited) EPA Administrator Carol M. Browner i Senator Max Baucus (D-MT), Chairman of the Senate Environment and Public Works Committee Secretary of Transportation Frederico Pena Topics 4- The vital link between the Clean Air Act, new business opportunities, and enhanced international competitiveness and export opportunities. * The role of all levels of government in supporting the Clean Air Marketplace, including the important role of economic incentive programs. + The status of the marketplace in specific areas such as stationary source technology, mobile source technology, air pollution control services, pollution prevention, and financing for new business opportunities and pollution control investments. Exhibits There will be an exhibit hall with over 50 booths showing innovative clean air technologies and services that have won a niche in the clean air marketplace. Co-Sponsors American Automobile Manufacturers Association • American Gas Association • American Institute of Chemical Engineers • American Institute for Pollution Prevention • American Petroleum Institute • Chemical Manufacturers Association • Coalition for Safer, Cleaner Vehicles • Edison Electric Institute • The Environmental Business Association • The Environmental Business Council of the U.S., Inc. • Environmental Law Institute • Institute of Clean Air Companies • Manufacturers of Emission Controls Association • National Association of Manufacturers • National Association for Environmental Management • NESCAUM • South Coast AQMD • STAPPA/ALAPCO The conference participation fee is $65. The exhibit booth rental fee is $300. For registration information, call the conference line at (703) 934-3747. ------- EPA Office of Air and Radiation June 1993 Page 3 Sharks, Air Rules, and American Jobs by Jeffrey C. Smith, Executive Director, Institute of Clean Air Companies Our Nation's industrial base shares a survival imperative with sharks: keep moving or die. Competition is keen, necessitating an international focus and greater product innovation. What happens tighter emission standards this activ- ity will bring mean cleaner air, but will it also retard a state's economic progress? Should a state assume that the stricter its air quality program, the less competitive its economy will Full implementation of the 1990 CAAA Amendments could add another 20,000 jobs per year... when the cost of Clean Air Act (CAAA) compliance is inj ected into today's business environment? The answer, perhaps surpris- ingly, is that economic progress is unaffected, real job growth can oc- cur, and export potential is created for U.S. industry. Interstate Competitiveness States are scrambling to comply with CAAA deadlines for operating permit programs, developing NOX andRACT guidelines andVOC rules, and conducting emission invento- ries. The stricter accountability and Jeffrey C. Smith be with states having less stringent requirements? The answer to both these ques- tions is a resounding "No," accord- ing to MIT professor Stephen M. Meyer's study, "Environmentalism and Economic Prosperity: Testing the Environmental Impact Hypoth- esis." This rigorous analysis ranked each of the fifty states according to the aggressiveness of its environ- mental programs, then measured its economic performance in terms of growth rates in gross state product, total (non-farm) employment, con- struction employment, manufactur- ing labor productivity, and overall laborproductivity. The data showed that states with stronger environmental policies did not experience inferior rates of eco- nomic growth and developmentcom- pared to states with weaker environ- mental rules. In fact, "the data re- vealed a clear and consistent posi- tive relationship between the states' See COMPETITION, page 8 NO Control X ' - • • . . •' Costs Exaggerated The Institute of Clean Air Com- panies (ICAC) recently released cost figures for high-efficiency controls of nitrogen oxides (NOx) that are 20-50 percent of the costs that were cited in a previous report prepared for EPA and the Northeast States for Coordi- nated Air Use Management (NESCAUM). The ICAC analysis is summarized in a letter to NESCAUM (April 14, 1993) that addresses the cost-effectiveness of selective cata- lytic reduction (SCR) NOx-removal technologies. A subsequent letter (May 26) addresses the commercial feasibility and cost-effectiveness of selective non-catalytic reduction (SNCR) technologies. The earlier EPA7NESCAUM report, prepared by Acurex Environmental Corporation, is entitled, "Evaluation and Costing of NO^ Controls for Existing Utility Boilers in the NESCAUM Region" (EPA-453/R-92-010). ICAC's cost figures indicate that much more NOxcan be removed for a given level of investment than air qual- ity regulators may have been assum- ing based on the earlier study. Con- sideration of the ICAC numbers could lead decision-makers to establish rea- sonably available control technology (RACT) standards that achieve more NOx emission reductions at the same cost. The lower ICAC cost estimates were derived from the experience of Institute member companies. ICAC represents firms that sell all types of NOx controls. For more information on the ICAC analysis, contact Dr. Michael J. Wax of ICAC at (202) 457-0911. ------- The Clean Air Marketplace June 1993 Page 4 Clean Air Act Amendments Spur New Ways of Controlling Air Toxics byBobBlaszczak, Office of Air Quality Planning andStandards, U.S. EPA Since enactment of the Clean Air prevention and encouraging the de- Act Amendments of 1990 velopment of innovative, more cost- (CAAA), the Control Technology effective solutions. CAAA require- Center(CTC) Hotline has experienced ments present a world of opportunity a significant increase in the number to those who can deliver workable, of calls promoting or requesting in- cost-effective air pollution control and formation on new air pollution con- prevention solutions. trol technologies. These calls come A major driving force for this from vendors who want to let us know interest in new innovative technol- about their new products; state and ogy has been Tide HI of the CAAA, BobBlaszczak New technologies are being promoted by the regula- tory environments in the United States and Europe. local agencies looking for emerging technologies that may help solve their emission control problems for haz- ardous air pollutants (HAPs), volatile organic compounds (VOCs), or ni- trogen oxides (NOx); and industry environmental managers looking for better ways to control their emissions. There are many examples of new and innovative solutions to air pollu- tion problems. Technologies con- ceived hi the 1980s are finally emerg- ing as solutions to our air pollution problems. A driving force for this emergence has been the CAAA. The CAAA has forced us to come to grips with the problems of hazardous air emissions, acid rain, stratospheric ozone depletion, and unhealthy air. It has forced us to rethink how we ap- proach pollution control, rewarding which addresses HAPs. The Early Reductions Program provided for in Section 112(i)(5) reflects the grow- ing interest in reducing HAPs. This program encourages industries to re- duce emissions of HAPs by at least 90 percent well in advance of promulga- tion of emission standards that will affect their source category. To date, more than 70 commit- ments have been received to reduce total emissions of HAPs by 36 mil- lion pounds per year. Although many of these proposals use tried and true technologies, a significant number in- clude innovative and creative ap- proaches to reduce emissions. These include pollution prevention meth- ods like process modifications, which eliminate or substantially reduce emis- sions, and the application of new and more effective stack controls. Examples of new ideas are every- where. Innovative technologies to reduce emissions of VOCs and HAPs in the wood furniture industry in- clude reformulated coatings. These new coatings are typically waterborne, and incorporate such innovations as nitrocellularbases,ultraviolet-curable polymers, and acrylic latex in their formulas. Water-based stains and wood fill- ers are also available. A new coat- ings/application technology devel- oped by Union Carbide, the Unicarb™ system, reduces emissions of VOCs and HAPs by substituting supercritical carbon dioxide for as much as 80 percent of the organic solvents required in conventional sol- vent-based nitrocellulose spray ap- plications. In addition, innovative technologies in air flow design are reducing air flow in paint spray booths, See TOXICS, page 9 ------- EPA Office of Air and Radiation June 1993 Page 5 Local Air District Takes Leadership Role in Technology Advancement and Development byNickNikkila, South Coast Air Quality Management District air in Southern Califor- nia is now 50 percent more healthful than it was in the mid-1970s, this is still the only area in the nation designated as "extreme non-attain- ment" for ozone as defined by the Federal Clean Air Act Amendments of 1990. In order to achieve our goal of healthful air quality by the year 2010, we must further reduce our pol- lutant emissions by more than 80 per- cent on a per capita basis. Current technology is insufficient to provide that level of reduction. As a result, like the automotive emission standards of the mid- 1970s, new standards for emis- sions reduction must set the pace of technological development. However, in today's difficult economic environ- ment, it is no longer appropriate to simply define the problem and place the burden for the solution on the regu- lated community. Regulators must become part of the solution by looking beyond the traditional perspective of a single-focus environmental regulatory agency. In recognition of the need to take a more proactive approach toward solving Southern California's air qual- ity problems, the South Coast Air Quality Management District (SCAQMD) created an office of Tech- nology Advancement in 1988. In 1992, the agency added an office of NickNikkila Economic Development and Busi- ness Retention. The Technology Advancement office, headed by Chief Scientist Alan Lloyd, Ph.D., has been the keystone of our proactive approach. This of- fice keeps the agency in touch with emerging technologies and, by lever- aging public and private funds, has targeted over $100 million toward research, development, and commer- cialization of emission-reduction technologies. For example, the Los ment of alternative-fuel vehicles. In Angeles Basin has consistently been its efforts to encourage the develop- the nation's only nonattainment area ment of "zero-emission" vehicles, In today's difficult economic environment, it is no longer appropriate to simply define the problem and place the burden for the solution on the regu- lated community. for nitrogen dioxide. Consequently, the agency directed funding toward the development of lower-emitting nitrogen oxide (NOx) technologies. A direct result of this effort has been rapid development of low-NOx burn- ers. Another example of the office's efforts focuses on mobile source emis- sions, a major cause of the overall air quality problem. In response to those efforts, the SCAQMD has directed significant support to the develop- the Technology Advancement office is deeply involved in the development of battery-powered and fuel cell-powered vehicles and the infrastructures re- quired to support them. The technologies created by this partnership between public and private interests provide two primary benefits to Southern California. First, they assist existing industries in their ef- forts to reduce pollution while remain- ingcompetitivein today's global mar- fee SCAQMD, page 10 ------- The Clean Air Marketplace June 1993 Page 6 Cleaning the Air, Growing New Jobs and Export; byRobertBrenner, Director, Office ofPolicyAnalysisandReview, U.S. EPA i"T%roughout the debates during pas- i sage of the Clean Air Act Amend- ments of 1990 (CAAA), critics argued that stark choices must be made be- tween economic growth and further progress in air quality. However, in implementing the CAAA, EPA has foundthatenvkonmental objectives can be met while simultaneously fostering job and export opportunities. Historically, new federal environ- mental laws and regulations have been the principal drivers in the develop- ment of me environmental marketplace. Stimulated by the provisions of the CAAA, new markets and technologies inairpollutioncontrol, emissions moni- toring, and alternative energy are ex- pected to result in significant economic growth and employment opportunities well into the next century. Environ- mental regulations abroad reinforce the demand for exports in these areas. Meanwhile, defense and other indus- tries retooling for new markets can shift their physical and human resources to the environmental protection industry and retain jobs that might otherwise have been lost. However, we should notignore the fact that the CAAA and other ambitious environmental requirements impose costs and hardships on some regulated businesses. At EPA we are committed to keeping these costs as low as pos- sible. As EPA improves the cost-effec- tiveness of its environmental regula- tions, the prospects for economic growth and competitiveness are also improved. It does mean that we keep the issue in perspective. For although they are often posed as alternatives, clean air and economic growth can go hand-in- hand. Indeed, in countries around the world—fromtheformerSoviet Union to Mexico — policymakers and busi- ness leaders are discovering thatprevi- ous efforts to grow at the expense of the environment have created some of the biggest impediments to future growth. Themarketforenvkonmentalgoods and services is large and growing at a tive increase of $50 billion to $70 bil-| lion over today's revenues by the yea 2000. TheCAAAwillspurevengreater growth over the following two decades.l These figures, in fact, are probably! conservative. Additional revenue gainsi EPA Uses Creativity and Innovation to EPA is taking steps to improve its role as a technology advisor and leader by catalyzing efforts to develop and commercialize new tech- nologies, disseminating information to industry, and responding to innovative entrepreneurs. EPA is supporting several new programs that are aimed at promoting U.S. exports and cultivating markets abroad for U.S. products. The most important initiatives aimed at promoting innova- tion arid exports include: The Environmental Training Institute (USETI), a joint venture between the private sector and the U.S. government, has formed a cooperative network of public agencies and private compa- nies to help build capacity for environmental protection in developing countries. The USETI shares U.S. environmental advances by provid- ing training courses in pollution control and waste management. USETI helps build demand for U.S. pollution control exports by putting foreign government and private officials to the U.S. in direct contact with U.S. firms. EPA's Green Lights install energy-efficj their lighting bills nies have made a | energy-efficient ligr In return, EPA pr<] assistance service! easier. To date, participating in this In this EPA-sponsor tor manufacturers I money. The com| energy-efficient re EPA has announc partnerships with turers who are de\| computers using a | pollution. rapid pace. Environmental protection is alreadya$100billionindustry. A1982 EPA-commissioned study projects that revenues in the air pollution control in- dustry will jump by $4 billion to $6 billion annually in the next three years, and by $7 billion to $9 billion annually in the following five years for a cumula- are likely as the demand created by the I CAAA ripples through the economyl and affects many industries and com-1 panics that are not always consideredl to be a direct part of the air pollution] control industry. Growth in the environmental in-| dustry means new jobs. These include! ------- EPA Office of Air and Radiation June 1993 Page 7 both high-skill/high-wage and me- dium skill/medium-wage opportuni- ties. Infact,theEPA-commissioned study shows that increased demand for employees in air pollution equip- ment manufacturing, on-site construc- nities can help preserve jobs that other- wise would have been lost as the defense and other industries "downsize." Compa- nies with technologicalexpertise and large, skilled workforces are well positioned to make this type of strategic shift. Itate the Clean Air Marketplace n invites companies to iting, thereby reducing :ing pollution. Compa- :ment to EPA to install oughout their facilities. a variety of technical 3 make the changeover : 700 companies are im. The National Environmental Technology Applica- tion Corporation is a non-profit organization dedi- cated to accelerating the development and use of environmental technologies. NETAC estab- lishes cooperative agreements, sponsors semi- nars, and develops databases on environmental technologies and products. NETAC received a start-up grant from EPA and continues to access EPA's information resources. jst, a group of refrigera- jontributed to a "pot" of at develops the most wins the entire pot. formation of voluntary ge computer manufac- [ more energy-efficient > that produces less air The U.S.-Asia Environmental Partnership (US- AEP), a coalition of American and Asian businesses, governments and community groups, set up with EPA participation, has designed four programs to focus U.S. expertise and resources on Asia's environmental and energy problems. U.S. companies will benefit from greater demand created for U.S. products and services that can help address Asia's environmental problems. tion, design, and engineering alone could create up to 300,000 new jobs. The CAAA is not only creating entirely new job opportunities in the relatively new and growing environ- mental industry, it is also creating opportunities for firms that are retool- ing for new markets. These opportu- Air pollution control is a large and growing international industry. TheOECD estimates the global air pollution control market at $30 billion today, and projects it will grow to $42 billion by 2000. In the next decade, growth is expected in several key regions, including Asia and Eastern Europe. U.S. companies compete against the Japanese, and the Germans, and other Europeans for a share of this market. Technological innovation as a re- sult of the CAAA translates into an ex- port edge for these U.S. companies in two ways. First, non-environmental companies canbecome tougher interna- tional competitors as they become "smarter" inresponse to CAAA require- ments. A leading expert on interna- tional competitiveness, Michael Porter of the Harvard Business School, notes that, "Strict environmental regulations do not inevitably hinder competitive ad- vantage against foreign rivals; indeed, they often enhance it. Tough standards triggerinnovation and upgrading." Sec- ond, in the air pollution control industry, technical leadership paves the way for export leadership. In conclusion, we believe that the CAAA presents great opportunities for U.S. firms that directly or indirectly serve the air pollution control market. These opportunities dramatically illus- trate the positive connection between cleaning the environment and growing the economy. EPA is working hard to strengthen this connection by minimiz- ing the cost of the regulations we de- velop through the use of economic in- centive approaches and by supporting innovative technologies and exports. RobertBrenner ------- The Clean Air Marketplace June 1993 Page 8 Competition Frontpage 3 environmental effort and their eco- nomic performance." Atmost, astate'scleanairpolicy is one of the least influential factors affecting its economic growth and development, dwarfed completely by much more powerful domestic and international economic influences. The Meyerstudy concludes thatthere is no empirical basis to arguments advanced by opponents of clean air rules thatstateswithstronger air qual- ity programs are disadvantaged corn- estimates are that the industry today employs about 75,000 men and women. Full implementation of the CAAAcould add another 20,000jobs per year, and maybe more, this de- cade. Who gets these economic ben- efits? The U.S. EPA and the Institute of Clean Air Companies (ICAC) are co-sponsoring a study on the location and types of jobs already being cre- ated by implementation of Title IV of the CAAA. The report will be re- leased this Spring, but preliminary data show that many regions of this Dollars spent on air pollution cleanup are recycled in the economy, creating thousands of new jobs in diverse sectors. pared to states that tolerate poorer air quality. Job Growth Just as the costs of CAAA com- pliance reach nearly every industry and every American, so too do the benefits. Achieving clean air goals means improved public health and environmental quality for us all. In addition, dollars spent on air pollu- tion cleanup are recycled in the economy, creating thousands of new jobs in diverse sectors. The size of the U.S. air pollution prevention and control industry (sta- tionary and mobile) is difficult to estimate because of company diver- sification and the absence of a stan- dard industrial classification. Recent country will enj oy growth in a variety of occupations, including architec- ture, engineering, and construction. Jobs will also be created for Ameri- cans working with basic primary materials, control equipmentand pro- cesses, and auxiliary equipment (e.g., pumps, valves, fans, computers, moni- tors), among others. In a very real sense, the regulated industry benefits, too. The produc- tion of pollution usually indicates in- efficiency in a manufacturing or pro- duction process. To the extent clean air rules stimulate new technological and management devices to avoid wasteful practices — which often means preventing pollution in the first place — the regulated industry itself becomes more competitive. In addition, market-based clean air rules (long supported by ICAC) give a monetary value to pollution reductions, which can be traded and increase a firm's revenues. The mar- kets for air pollution control equip- ment and services not only work, but they reflect capitalism with a ven- geance, red in tooth and claw, where only the fittest survive. For users of air pollution controls, this competi- tion has yielded dramatic price reduc- tions andperformanceenhancements. rprdctefefe'-wil Jikely pow-to $300 billion a year by the end of this decade, offering unparalleled oppor- tunities for U.S. industry. Even with local equipment manufacturing, fully 60 percent of revenues from an off- shore project can flow back to the U.S., thereby creating engineering, management, and other American jobs. Studies by ICAC and others dem- onstrate that the best way to assist the U.S. air pollution control industry in overseas competition is to foster a strong, domestic airpollution control program. In areas where U.S. clean air policy has led the world, as in the mobile source area, U.S. environmen- tal products companies have com- peted well internationally. But in ar- eas where foreign countries first im- posed strict pollution control rules, See IMPLEMENTATION, page 11 ------- EPA Office of Air and Radiation June 1993 Page 9 Toxics From page 4 allowing more cost-effective use of abatement equipment. The aerospace industry offers sev- eral examples of innovation. Gen- eral Dynamics Corporation's Fort Worth Division has been working on the problem of wipe solvents that are used extensively in the aircraft indus- try. Wipe solvents account for ap- proximately 50 percent of all HAPs emitted at aircraft manufacturing plants. A new solvent blend has been developed to replace high-VOC and CFC solvents used by the industry. The new blend cleans more effec- tively, contains fewer VOCs than the solvent originally required by the military specification, has low toxic- ity, and is preferred by workers. This new solvent blend, coupled with im- proved housekeeping procedures (e.g., placing solvent-laden wipe f~^~*' clothes in Sealed containers), will re- portedly rectt^cej?l~|>ercent of the VOCs j^dOp^e^t of HAPs emis- sioliiriromihis activity'." USAffi rateTa-eiiiJies have ^^s nearly eliminated all outer surface of their^airclfaft. small portion^flhe noj^elftie, tail ruddejvancl duafeiraiture portions of thetaselflg^where stripe decals will not conform to the surface without buckling, are painted. Decals are used for the majority of the stripes on the side of the fuselage, as well as for all numbering, lettering, and logos. The elimination of exterior aircraft coatings reduces emissions of VOCs and HAPs in three ways: (1) solvent cleaning of the aircraft exterior prior to polishing is not required; (2) prim- ing and top coating operations are eliminated; and (3) paint removal operations, which normally require application of methylene chloride, are eliminated. Hughes Aircraft Company, with assistance and encouragement from the South Coast Air Quality Management District, has been de- veloping methods of reducing emis- sions from the aerospace and elec- tronics industry. This coordinated effort includes an advisory panel with members from the regulatory agency, the manufacturer, the client (Depart- ment of Defense), and academia. The purpose is to find solutions to air pollution problems that are accept- able to all affected parties. The re- sults so far include development of computer software that helps users to identify more environmentally friendly solvents, low solvent coat- ings to replace existing coatings, more cost-effectiye-pjunt spray guns to re- mt of coating used, and Iteraati^jcleaners and less-pollut- lanu ~~~. . „. . ^ the aerospace industry includeihe use of powder coatings for missiles by Hughes Aircraft Company in Tuc- son and die development of die SA- FARI aircraft maintenance system by Engineering Incorporated in Hamp- ton, Virginia. The use of powder coatings virtually eliminates die emis- sion of VOCs and HAPs associated with conventional liquid spray paint- ing processes. Powder coatings may also improve the quality of the final finish and eliminate the need for mul- tiple and repetitive coating applica- tions. The SAFARI, a totally enclosed robotic system, can be used to paint, wash, weld, drill, and buff aircraft. Emissions are vented to an incinera- tor. SAFARI is adaptable to handle any large system, including locomo- tives, trucks, and ships. This system provides better containment and con- trol of all emissions from mainte- nance activities. Other new technologies are be- ing promoted by the regulatory envi- ronment in both the United States and Europe. One example is continuous rotor concentrator technology, which offers a method of treating gas streams characterized by high flow/low or- ganic concentrations. These systems concentrate the dilute high-volume flow, solvent-laden air stream (less than 300 ppm) into a low-volume stream which may be oxidized or recovered by condensation. Through the use of synthetic activated carbon or a hydrophobic zeolite as the sor- bent, air streams with high boiling point solvents, previously known to be resistant to adsorption, may be treated. The advantages of specialty hydrophobic zeolite include its low fiammability and its adsorption capa- bility for low concentration, humid organic air streams. Another example of innovative technology is the use of synthetic polymeric beads in place of activated carbon in fluidized bed See TECHNOLOGY, page 11 ------- The Clean Air Marketplace June 1993 Page 10 SCAQMD FrompageS ket In some cases, these advanced technologies resultin better products and/or reduced operating costs. Sec- ond, because many of these new tech- nologies and cleaner-burning fuels come from firms residing in Southern California, they generate economic opportunities for the region through themanufactureandsaleoftheselower- emitting technologies to other parts of thecountry and the world. Thepaceof changeis swift Air pollution controls and clean fuels that did not exist five years ago arenow enteringcommercial development The recent national economic downturn, the effects of which are continuing to be felt here in Southern California, enhanced our awareness of another truism: the economy and the environment are inextricably linked. Public support for a cleaner environment is at its highest levels during periods when the economy is healthy, but at its lowest levels when the economy is weak. Encouraging public support for technologies re- lated to environmental improvement is difficult during a recession, and requires creative responses fromboth industry and government agencies in order to continue to engender such support. The SCAQMD has metthis challenge resourcefully by creating an office of Economic Development and Business Retention. This office has two main objectives: (l)to facili- tate the commercialization of new low-emitting technologies and, as a side benefit, createjobs, and (2) to help retain existing businesses through in- troduction of and conversion to more efficient and less-polluting technolo- gies. An example of efforts by the Eco- nomic Development office is the pur- chase often new electric conversion vehicles by the SCAQMD for dem- onstration purposes. The purchase agreement, including vehicle specifi- operation to Mexico. Through the joint efforts of these agencies, the company was introduced to new lower-emitting coatings and more efficient methods for applying them to their products. The switch to these new coatings allowed the company to reconsolidate its manufacturing lines without exceeding its emission limits for the facility. A valuable side benefit of this The pace of change is swift. Air pollution controls and clean fuels that did not exist five years ago are now entering commercial development cations, has been designed to attract other interested agencies or compa- nies to purchase additional electric- powered vehicles to create a 100 ve- hicle demonstration fleet. In this way, the developer of this novel conver- sion technology gains the capital needed to move into commercial pro- duction while the SCAQMD receives afleetlarge enough tocompileneeded data on this technology. Through our alternative fuel vehiclelease program, other interested parties can become more familiar with battery-powered vehicles on a short-term, no-cost basis. Another example involves ajoint effort between the SCAQMD, the California Commerce and Trade Agency, and Southern California Edison that has resulted in the return of a wood furniture manufacturer that had previously moved much of its economic development effort is the growing recognition of the SCAQMD as a partner in California's efforts to improve its economy. While the SCAQMD is not backing away from its mandate to achieve healthful air quality before the federal deadlines, we believe opportunities can be de- veloped that will produce a symbiotic effect upon the Southern California economy. We have now begun to explore opportunities to build additional eco- nomic considerations into SCAQMD policymaking. For instance, itis pos- sible to project population growth, and therefore employment needs within the manufacturing sector, for the year 2010. It is also possible to project the level of reduction of pol- lutant emissions necessary to achieve healthful air quality by the year 2010. See OPPORTUNITY, page 11 ------- EPA Office of Air and Radiation June 1993 Page 11 Technology Frontpage 9 adsorption. These systems are report- edly able to treat and recover organics that have been known to polymerize on activated carbon, fouling carbon systems. There are many examples of in- novative solutions to air pollution problems. Opportunity is knocking. Those that can change and adapt to today's needs will reap success. Implementation Frontpage 8 those countries' industries often domi- nate the world market. Currently, Japan and Germany (and it's fellow European Commu- nity member), have tighter emission requirements than we do for indus- trial sources of air pollution. These countries also lead the world market for stationary source control tech- nologies. CAAAimplementationwill help correctthis imbalance. In addition, the governments of foreign environmental products com- panies often assume many of thecredit and currency risks in offshore envi- ronmental projects, and frequently require that the countries to which they offer foreign aid purchase envi- ronmental products from their indus- tries. The U.S. needs to adopt these practices to ensure the U.S. environ- mental industry's competitiveness. Picking up the mantle of interna- tional environmental leadership can help achieveimportantforeignpolicy goals, protect our global environment, andhelptheU.S. economy. Given the inevitability of a 21st century with a greater premium on less wasteful, cleaner industrial production, it makes sense to aggressively clean air now in order to maximize the U.S. environmental products industry's ability to compete globally and create U.S. jobs. Opportunity Frontpage 10 Combining this information would permit the development of air emis- sions targets, expressed in terms of a quantity of pollutant emissions per day per employee. Under a market- based approach in which each facility has an annually decreasing emission limit, future emissions reduction re- quirements could be eliminated once a company has achieved emissions per employee lower than the 2010 target. This could produce incentives for bothlower emissions andincreased employment by encouraging the growth of "clean" businesses in the Los Angeles Basin. These "clean" businesses are estimated to be able to provide 500,000 new jobs by 2010 at an additional emission increase of only 5 tons per year. Inapreliminary investigation of this thesis, we found that anumber of manufacturing busi- nesses are currently operating at emis- sion-to-employee ratios below the 2010target. If you are interested in additional information relating to the District's Technology Advancement office or Economic Development and Busi- ness Retention activities, please con- tact Andy Abele (909-396-3250) or NickNikkila(909-396-2660). Browner Frontpage 1 Our intended audience includes top-level corporate managers, state and local government leaders respon- sible for both economic development and air quality, and thebusiness press. I hope that the news and perspectives provided in this and future issues of The Clean Air Marketplace prove useful in broadening the debate about the relationship between the environ- ment and the economy. More practically, we aim to help companies on the "sell" side of the clean air marketplace to understand potential market niches for their products, and help companies on the "buy " side—those thatface clean air compliance challenges—to keep up- to-date on new technological devel- opments that may help them meet their obligations more cost-effec- tively. ------- EPA Office of Air and Radiation June 1993 The A periodic newsletter on business opportunities created by the Clean Air Act Amendments FIRST ISSUE &EPA United States Environmental Protection Agency Office of Policy Analysis and Review Office of Air and Radiation Washington, DC 20460 ANR443 Official Business Penalty for Private Use $300 The Clean Air Marketplace is published by EPA's Office of Policy Analysis and Review, Office of Air and Radiation. Stephen Harper, Editor ------- |