vvEPA
                   United States
                   Environmental Protection
                   Agency
                                         Air and Radiation
                                           EPA420-S-98-OC9
                                           July 1998
                   Office of Mobile Sources
TRAQ Technical  Overview
 Transportation Air Quality Center

Transportation Control Measures:
Parking Pricing
                    EPA's main strategy for addressing the contributions of motor vehicles
                    to our air quality problems has been to cut the tailpipe emissions for
                    every mile a vehicle travels. Air quality can at#§&eJmpraKed by
                    changing the way motor vehicles are used—reducing total vehicle miles
                    traveled at the critical times and places, and reducing the use of highly
                    polluting operating modes. These alternative approaches, usually
                    termed Transportation Control Measures (TCMs), have an important
                    role as both mandatory and optional elements of state plans for
                    attaining the air quality goals specified in the Clean Air Act. TCMs
                    encompass a wide variety of goals and methods, from incentives for
                    increasing vehicle occupancy to shifts in the timing of commuting trips.
                    This document is one of a series that provides overviews of individual
                    TCM types, discussing their advantages, disadvantages, and the issues
                    involved in their implementation.
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                                                            i Printed on Recycled Paper

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        Contents

 O Background
 © Costs and Benefits
 ©Implementation
 O Equity Issues
 © Examples
 •»•     Imposing or increasing fees and surcharges for SOVs or
                                   long-term parkers in public parking facilities

                            w>     Giving price preferences to car- and vanpoolers

                            *»•     Taxing providers of parking

      *»     Imposing parking pricing through regional regulations

      w-     Tying funding (especially state government) allocations for road improvements to
             requirements of local trip reduction plans incorporating parking pricing and other
             demand management strategies

      Private developers, employers, and transportation management associations also can play
a role in pricing.  These entities may take one of the following strategies:

      <•>•     Removing, reducing or cashing out employer provided parking subsidies

      **•     Reserving "early bird" or monthly discounts favoring long-term commuter
             parking
      **     Imposing parking pricing and discount parking for carpoolers where free parking
             prevails, or where carpoolers enjoy no price breaks (with or without government
             regulation)
      *»•     Developing parking regulations and pricing for commercial and retail mixed-use
             areas
       *»•    Managing and enforcing parking
 1.     Background

        Systems of parking pricing have been in existence for years, as a means of influencing
 parking supply and demand. The use of parking pricing as a transportation control measure
 developed during the 1970s and 1980s, as the trend in transportation planning and development
 shifted toward low-capital, short-term improvements.

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Parking Pricing
                                                                                Page 2
                                                      Parking pricing developed as a
                                                      transportation control measure
                                                      in the 1970s and 1980s.
       Prominent early studies of the results of parking
pricing programs were conducted in San Francisco in
1974 and Seattle in 1978. The City of San Francisco
increased rates at public and commercial facilities
through a 25 percent tax and found large variation in
the decline of vehicles parked at the facilities. The
number of cars parked declined at seven facilities, but increased at six others. Overall, the
number of parked cars declined about two percent, but it is not known what proportion of parkers
turned to transit, carpooling, or other alternatives to auto use.

       The City of Seattle reduced parking charges for carpools at two Seattle parking facilities
downtown. Rates were reduced from $25 to $5 per month at one facility and were eliminated at
another. Twenty-five percent of the participants in the program were previously SOV drivers,
suggesting considerable reductions in the number of trips. However, some participants were
previously transit users (45 percent) and carpoolers (29 percent), suggesting the importance of
monitoring the effects of pricing programs on all modes of travel.
2.     Costs and Benefits

       Parking pricing programs affect air quality
primarily by reducing automobile trips and VMT. The
commuter market is generally targeted. Because many
harmful pollutants are generated in the morning hours
from stationary sources, reducing the impacts of mobile
sources in this period is advantageous. Reducing
commuter trips not only reduces emissions associated with VMT, but those associated with  cold
starts," when commuters set out in the morning and "hot soaks," when vehicles are parked at
work'and continue to produce evaporative emissions even after the engines are turned off.

        These benefits may be partially offset, however, by changes in commuter behavior.
 Commuters who shift from driving to transit, for example, may make additional off-peak
 automobile trips for errands they previously performed while driving home from work.
 Additional  short trips may be made by family members with access to a vehicle left at home. If
 one worker in a'household is sharing a ride with someone else, the other family commuter may
 have to make more circuitous trips before and after work for child care, shopping, and other
 errands Efforts to combat traffic congestion may also be hindered if incentives target the
 morning period, when pollution is created, rather than the afternoon peak period, when traffic
 congestion is often worse.

        An additional benefit of limiting parking space may result from the potential higher
 economic use of land that would otherwise be used for parking. However, an unintended

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Parking Pricing	__	Page 3

consequence is that drivers may circle an area frequently in search of parking, which could lead
to increased congestion and emissions. Also, vehicles could be drawn to fringe, retail-only, or
residential parking, which may be undesirable for residents and require further enforcement and
signage needs.
3.     implementation

       The effectiveness of parking pricing in reducing SOV driving and increasing the use of
alternative modes of travel depends on three variables:

       W-     The current pricing levels

       ^     Changes in the price level

       »•»•     The attractiveness of travel and parking alternatives

Three variables outside of the parking charge itself are important to the effect of pricing:

       >»•     The proportion of commuters whose employers pay for parking

       w-     The availability of transit and other alternatives to SOV driving

       ^     The availability of uncontrolled parking supplies (e.g., neighborhood streets,
              vacant lots, utility and train rights-of-way) to which commuters may be diverted
              under pricing strategies

       Generally, pricing can be expected to be most effective in shifting commuters to
alternative modes, where these variables align favorably with price  increases. • For exarrole, price
increases will have a greater effect where employers pay little if any of employee parkh ; costs,
compared to where employers subsidize most or all of these costs.  The proportion of commuters
with employers paying for all or part of parking is over 50 percent in some areas.  Likewise, price
increases will shift more commuters to transit or ridesharing, where these services and
opportunities are best, all else being equal. Finally, the availability of alternative, free, or
unregulated parking will tend to reduce the proportion of SOV drivers switching to alternative
modes in the face of price increases.

       Because parking pricing can be implemented by both the public and private sectors, a
significant investment of government resources is not necessary in  every case. If the program is
to be instituted by the public sector, however, the ownership of the actual parking facilities must
also be taken into account. In a downtown or suburban setting, where the public sector controls a
considerable amount of parking, pricing policies may be effective in reducing both local and
regional trip making. However, in localities where private parking dominates, changes in public

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Parking Pricing	...-•'•        	Page 4

parking pricing may reduce local trips to and from public facilities, but have little effect on the
locality taken as a whole. In such settings, parking policies must address the commercial and
private sector.

       Historically, one of the greatest state/local incentive/subsidy issues concerns the taxation
of commute benefits. Employer-provided free parking has not been considered taxable income
for the employee, whereas most subsidies for commute alternatives were.  However, provisions
in the Taxpayer Relief Act of  1997 and the Transportation Equity Act for the 21st Century h.ive
changed this interpretation.  The law now allows employers to provide commute benefits wth
pre-tax  dollars. The cost of these benefits is not taxed as income. Tax exemption for commute
benefits is allowed up to the following limits for 1998:

       *»•     $ 170 per month for parking at or near the work site

       <+•     $65 per month for public transit passes or vanpool services for work commute
              transportation

Limits for 1999 are:

        fc*     $ 175 per month of parking at or near the work site
        *•     $ 100 per month for public transit passes or vanpool services for work c  rjnute
              transportation

Limits are adjusted annually for inflation thereafter.

        Another important consideration is the proportion of through traffic and the importance of
reducing it. In urban downtowns, through trips make up anywhere from 30 to 60 percent of auto
trips, though the percent is 15 to 30 percent for downtown areas taken as a whole. For localities
aiming to reduce both local and through trips, pricing strategies will have to be coordinated
across jurisdictions.

        The best candidate localities for pricing strategies
 are those where some amount of parking pricing already is
 in place.  It is generally difficult to impose prices where
 public or private parking is free. Public strategies, such as
 raising rates at public parking facilities for SOV drivers,
 providing discounts for carpoolers, and graduating rates by
 peak versus off-peak travel, or long- versus short-term
 parking, are most applicable where the following
 conditions exist:
It fedtffjcult to impose *
parfaiBg prices IB areas •
where alternative public or
private parking is free.

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Parking Pricing	Page 5

      >•»•     The public supply makes up a substantial proportion of the total parking supply.
      >•»•     There are few opportunities for spillover parking (into retail or neighborhood
             areas with no pricing or parking regulation).
      ^     Transit into the priced zone has some capacity or will be improved.

      Parking alternatives are also necessary for implementation feasibility.  Important actions
to consider include increases in:

      **•     Transit and carpool services
      fc*     Preferential parking for residents of nearby neighborhoods

      ^*-     Set-aside or validated parking for shoppers
      ^-     Preferential parking by location and rate for carpools

      *»•     Enforcement
4.     Equity Issues

       Most parking pricing programs target commuter home-to-work trips. Commuters must
therefore ansorb the majority of the program costs. The benefits, however, are spread across a
broader spectrum of the population.  Additionally, if pricing programs are implemented by the
private sector, equity questions exist in the levels of parking fees charged. Because employers
are often reluctant to take away a benefit currently offered to their employees, the burden of
parking fees -nay be shifted to new employees.


5.     Summary of Recent Examples

       There are many cases of declines in SOV driving resulting from employers imposing
parking pricing or removing parking subsidies, whether alone or in combination with alternative
mode programs. Examples span suburban, urban, and downtown areas.  However, several of the
cases suggest pricing not only influences                                    	^
SOV driving, but also the location of                                                  ~~
commuter parking. In some cases,
pricing has shifted transit users to
carpooling.  Another important
consideration is that substantial price
 changes are required to bring reductions
 in  SOV driving.
One firm in Seattle; wbicll charges employees
$180 per month for parking maintained an
SOV modal spit, orapsrcent^ compared to
   "f.   *     *  ?  •£$> Jt »"fc_j  * W»*_   *  *•£    f-
an area rate <

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Parking Pricing	,  	;	Page 6

       For example, Johnson & Higgins, a brokerage firm located in downtown Seattle, charges
$180 per month for parking. The firm maintains an SOV modal split of 23 percent, compared to
an area rate of 43 percent. The success of the program is credited to the high parking fee.

       Another Seattle employer, the Puget Sound Blood Center, charges $50 per month for
employee parking, significantly less than Johnson & Higgins, but the parking supply is so tight
that there is a seven-year waiting list. As a result, the Center's SOV modal split is 34 percent,
just over half the area SOV rate of 59 percent. Neither of these two examples estimated the
emissions  impacts of their pricing programs.
6.     Sources

[1]  U.S. Department of Transportation. Parking Supply Management Document.  Obtained from
the U.S. DOT/FT A Internet Web Site (www.fta.dot.gov).
[2] "Reducing Greenhouse Gas Emissions Througjnthe TransaSpttit Partners Program: Recent
Trends and Case Studies." Prepared for U.S. EPA Office of Paly,'Harming, and Evaluation
(September 22,  1995).
7.     On-line Resources

       The Environmental Protection Agency's Office of Mo&flb Sources has established the
TCM Program Information Directory to provide commuters; the transportation industry, state and
local governments, and the public with information about JTCM programs that are now operating
across the country. This document and additional information on other TCMs and TCM
programs implemented nationwide can be found at:

                     http://www.epa.gov/omswww/transp/traqtcms.htm

       The EPA's Market Incentives Resource Center (MIRC) Directory of Air Quality
Economic Incentive Programs is an on-line resource which features a compilation of market
incentive program (e.g.,  transportation pricing, vehicle buy-back, trading programs, etc.)
summaries from around the United States. The MIRC Directory is posted as a link from the
Office of Mobile Sources' home page at:

                    http://www.epa.gov/OMSWWW/transp/traqmkti.htm

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