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Electronics  Recycling

Gives Old  Electronics

A Second  Chance!

    Our "plugged in" world relies on an ever-
    growing and constantly changing supply
    of electronics products.The introduction
of better, smaller, and cheaper electronics has
prompted us to replace older models at a
rapid rate. As a result, electronics are a fast
growing portion of America's trash—more
than 3 million tons of electronic waste are
discarded in landfills
annually.This trend
has given rise to a new
environmental chal-
lenge: safe and
resource-wise manage-
ment of electronic
waste.
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What Is  Plug-In

To eCycling?

Plug-In To eCycling is an outreach campaign
aimed at increasing the amount of consumer
electronics that are safely collected and recycled.
Through this campaign, EPA hopes to focus
greater  national attention on electronics recycling
options, highlight the forward-thinking players in
electronics recycling, enhance the recycling infra-
 structure, and jumpstart the collection of elec-
 tronics  waste.
 Launched in January 2003, Plug-In is one of many
 new efforts under EPA's Resource  Conservation
 Challenge, which seeks to  increase recycling
 nationwide and cut the generation of 30 harmful
 chemicals by 2005.
 _	—	
 What Can You Do?
  EPA invites your company to partner with us on
  this exciting new campaign. Many businesses have
  already committed to collecting and reusing or
  recycling old electronics. Supporting the Plug-In To
  eCycling program not only encourages the safe
  management of hazardous components, but fos-
  ters the recovery and reuse of valuable materials.

  Since launching its Plug-In program  in
  £001, Best Buy has recycled over
   1,000,0000 pounds of material.

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Why Join  Plug-In  To

eCycling?

• Provide a much needed service to your
  customers.
• Become part of the solution to the increasing
  problem of discarded electronics.
• Present an environmentally-friendly image to
  potential customers.
• Receive  recognition from EPA for your efforts.
 "Completing the recycling loop is everyone's
 responsibility. While difficult to dispose of, old
 electronics products often are used in the
 creation of new products. Best Buy customers
 have expressed a desire to be a part this
 process. We've responded by offering simple,
 fun and convenient ways to recycle obsolete
 electronic items, while also protecting the
 environment."
                             — Mike Linton,
                                  Best Buy
                     Chief Marketing Officer

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How Can You

Participate?

EPA asks for a I-year commitment Your company
can partner with EPA on this campaign at two levels:

Leader Level
EPA commits to providing all supporter-level bene-
fits plus publicizing your company on stage at spe-
cial events (e.g., Earth Day promotional events). In
addition, senior EPA officials will mention your par-
ticipation on news shows.

Leaders commit to:
*  Recycling event support. Bringing existing compa-
   ny-sponsored recycling efforts into the campaign
   (equivalent of 7 collection events), or contribut-
   ing funds to cover costs at new recycling events
   and programs (equivalent to 5 events)
*  Advertising & promotional support
*  Providing data on results

Supporter Level
EPA commits to:
*  Displaying your logo in campaign posters,
   brochures, Web site, and print ads
*  Listing your company as project partner in all
   media alerts
*  Displaying your logo at all events
*  Describing your participation in our final project
   report

Supporters commit tot
*  Recycling event or program support. Bringing existing
   company-sponsored recycling efforts into the
   campaign (equivalent of 4 collection events) or
   contributing funds to cover costs at new recycling
   events and programs (equivalent to 3 events)
*  Advertising & promotiona/ support
* Providing data on results

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Registration  Form
Organization Name

Principal Contact _

Title 	
Address
City
Phone
                       State.
Zip
                          Fax
 E-mail
 What partnership level are you interested in applying for?

 Q Leader Level
 Q Supporter Level

 Please cut and fax to Plug-In To eCycling at 703 308-8686
 or mail to the Plug-In To eCycling campaign at the follow-
 ing address:

 US. Environmental  Protection Agency
 MC5306W
 1200 Pennsylvania Ave, NW
 Washington, DC 20460

 For further information, please call Katharine Kaplan at
 703 308-8659 or kaplan.katharine@epa.gov.Visit our Web
 site at .

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Receive National
Recognition from  E
The Plug-In To eCycling program offers national
recognition for partners' contributions through
publicized events, media alerts, and EPA publica-
tions. To learn more about becoming a Plug-In To
eCycling Partner, log on to
         www.pluglntoetyding.org.
EPA recognizes the following Plug-In to eCycling
Leadership Partners for their generous support:
                             IXH.L
   Wireless
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                           Panasonic
                            SONY
 Recycle America
               SHA.RR
                  be sharp"
 EPA thanks the Institute for Local Self Reliance and
 Minnesota Office of Environmental Assistance for
 sharing the campaign name "Plug-In To Recycling."

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