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Electronics Recycling
Gives Old Electronics
A Second Chance!
Our "plugged in" world relies on an ever-
growing and constantly changing supply
of electronics products.The introduction
of better, smaller, and cheaper electronics has
prompted us to replace older models at a
rapid rate. As a result, electronics are a fast
growing portion of America's trash—more
than 3 million tons of electronic waste are
discarded in landfills
annually.This trend
has given rise to a new
environmental chal-
lenge: safe and
resource-wise manage-
ment of electronic
waste.
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What Is Plug-In
To eCycling?
Plug-In To eCycling is an outreach campaign
aimed at increasing the amount of consumer
electronics that are safely collected and recycled.
Through this campaign, EPA hopes to focus
greater national attention on electronics recycling
options, highlight the forward-thinking players in
electronics recycling, enhance the recycling infra-
structure, and jumpstart the collection of elec-
tronics waste.
Launched in January 2003, Plug-In is one of many
new efforts under EPA's Resource Conservation
Challenge, which seeks to increase recycling
nationwide and cut the generation of 30 harmful
chemicals by 2005.
_ —
What Can You Do?
EPA invites your company to partner with us on
this exciting new campaign. Many businesses have
already committed to collecting and reusing or
recycling old electronics. Supporting the Plug-In To
eCycling program not only encourages the safe
management of hazardous components, but fos-
ters the recovery and reuse of valuable materials.
Since launching its Plug-In program in
£001, Best Buy has recycled over
1,000,0000 pounds of material.
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Why Join Plug-In To
eCycling?
• Provide a much needed service to your
customers.
• Become part of the solution to the increasing
problem of discarded electronics.
• Present an environmentally-friendly image to
potential customers.
• Receive recognition from EPA for your efforts.
"Completing the recycling loop is everyone's
responsibility. While difficult to dispose of, old
electronics products often are used in the
creation of new products. Best Buy customers
have expressed a desire to be a part this
process. We've responded by offering simple,
fun and convenient ways to recycle obsolete
electronic items, while also protecting the
environment."
— Mike Linton,
Best Buy
Chief Marketing Officer
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How Can You
Participate?
EPA asks for a I-year commitment Your company
can partner with EPA on this campaign at two levels:
Leader Level
EPA commits to providing all supporter-level bene-
fits plus publicizing your company on stage at spe-
cial events (e.g., Earth Day promotional events). In
addition, senior EPA officials will mention your par-
ticipation on news shows.
Leaders commit to:
* Recycling event support. Bringing existing compa-
ny-sponsored recycling efforts into the campaign
(equivalent of 7 collection events), or contribut-
ing funds to cover costs at new recycling events
and programs (equivalent to 5 events)
* Advertising & promotional support
* Providing data on results
Supporter Level
EPA commits to:
* Displaying your logo in campaign posters,
brochures, Web site, and print ads
* Listing your company as project partner in all
media alerts
* Displaying your logo at all events
* Describing your participation in our final project
report
Supporters commit tot
* Recycling event or program support. Bringing existing
company-sponsored recycling efforts into the
campaign (equivalent of 4 collection events) or
contributing funds to cover costs at new recycling
events and programs (equivalent to 3 events)
* Advertising & promotiona/ support
* Providing data on results
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Registration Form
Organization Name
Principal Contact _
Title
Address
City
Phone
State.
Zip
Fax
E-mail
What partnership level are you interested in applying for?
Q Leader Level
Q Supporter Level
Please cut and fax to Plug-In To eCycling at 703 308-8686
or mail to the Plug-In To eCycling campaign at the follow-
ing address:
US. Environmental Protection Agency
MC5306W
1200 Pennsylvania Ave, NW
Washington, DC 20460
For further information, please call Katharine Kaplan at
703 308-8659 or kaplan.katharine@epa.gov.Visit our Web
site at .
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Receive National
Recognition from E
The Plug-In To eCycling program offers national
recognition for partners' contributions through
publicized events, media alerts, and EPA publica-
tions. To learn more about becoming a Plug-In To
eCycling Partner, log on to
www.pluglntoetyding.org.
EPA recognizes the following Plug-In to eCycling
Leadership Partners for their generous support:
IXH.L
Wireless
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LEXMARK r90cyde
Panasonic
SONY
Recycle America
SHA.RR
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EPA thanks the Institute for Local Self Reliance and
Minnesota Office of Environmental Assistance for
sharing the campaign name "Plug-In To Recycling."
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