vvEPA
                                   United States
                                   Environmental Protection
                                   Agency
                       Solid Waste and
                       Emergency Response
                       (5305W)
                                               EPA530-N-99-009
                                               Fall 1999
                                               www.epa.gov
REUSABLE
NEWS
    == in nation's recycling rate
     =3climbed to 28 percent in
      1 1997, according to EPA's
  new report, Characterization of
  Municipal Solid Waste in the
  United States: 1998 Update—up
  from 10 percent in 1980 and 16
  percent in 1990. This  increase
  reflects the continued growth of
  recycling and composting pro-
  grams across the country. In fact,
  according to the report, there were
  nearly 9,000 curbside  recycling
  programs in the United States in
  1997, as well as more  than 12,000
  drop-off centers for recyclables.
30%
25%
20%
15%
10%
 5%
               (Continued on page 3)
                                The family of 1997 American Green Dream House
                                 winner Sgt. Robert Portillo is given the keys
                                 to their new house by Fran McPoland, Federal
                                  Environmental Executive, and Bill Heenan,
                                  President of the Steel Recycling Institute.
  .   , ack by popular demand, the
     ' third annual America Recy-
  '.. -  cles Day (ARD) is scheduled
 for November 15, 1999, with EPA
 once again serving as a "premier
 sponsor" of the event. With more
 than 5,000 local recycling events
 expected around the country, ARD
 organizers are gearing up for
 another big success. This year's
 theme is "For Our Children's
 Future,..Buy Recycled Today,"
 which emphasizes the importance
 of buying recycled-content products
 and recycling in order to conserve resources for future generations.
  To date, a total of 45 states—up from 44 states last year—are partici-
 pating in the event, along with Washington, DC; Puerto Rico; and the
 U.S. Virgin Islands. "Last year we saw phenomenal growth in participa-
 tion, with more  than 2 million Americans taking part in more than
 4,000 local events," notes Fran McPoland, federal environmental exec-
 utive and 1999 cochair of the event. "We hope to reach even higher lev-
 els of participation in  1999."
   In celebration of the event, organizers are inviting Americans to
 make a pledge to buy recycled-content products, recycle more, or support
 a recycling event on November 15th. All pledges will automatically be
 entered into a drawing for an "American Green Dream House," a new
 three-bedroom home valued at more than 5200,000 and built primarily
          •  •   .   with recycled-content and energy-efficient products.
    • .   ; '.;•, ;•-;  " -.  In addition, families of children who make the
  •', '.; ,-       •,.',""  • ARD pledge will be eligible to win a personal
 '' •' f   -'-•;-'".    ""-"    computer, as well as 25 remanufactured com-
 - .- -   .' "  / ',   -.,: •  putors that will be donated to the school of
i -   ,  /-,>'"    - •    :  | the winner's choice. Individuals can also win
. i'  •'  v '     , . ,!   '  '' a trip for four to Walt Disney®World includ-
       ''   - I -        ,' '  ing hotel accommodations, airfare, and
            -.  '       theme park passes.
       •   i •  " •__   ',  Last year's event garnered more than 610 mil-
                '.   lion impressions in the media, including more
                                             (Continued on page 3)
                                                       IX/-V Printed on paper that contains at least 30 percent postconsumer fiber.

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 • ."  • ome record setters are busy,
   '• rapidly growing cities. Others
   . • are small rural towns with
 populations of less than 10,000. A
 world apart in many ways, they
 have one important thing in com-
 mon: they're taking recycling,
 reuse, and source reduction to new
 heights, achieving waste reduction
 rates ranging from 40 to 65 percent.
   In a new report, Cutting the
 Waste Stream in Half: Record-
 Setting Communities Show How
 (EPA530-R-99-013), EPA profiles
 18 cities and counties with record-
 selling wasle prevention and recy-
 cling programs. The report explores
 each community's  program in
 depth, detailing how the program
 is structured, what materials  are
 targeted for waste reduction,  and
 how much each program costs to
 implement and maintain. The
 report is a result of the 3-year-long
 Waste Reduction Record Setters
 Project conducted  by the Institute
 for Local Solf-Rolianco (ILSR)
 under a grant from EPA. During
 the project, ILSR documented the
 practices of more than 100 com-
 munities reporting 50 percent or
 higher wasle reduction levels.
   What makes these programs so
 successful? Although no two commu-
 nities take the same approach, they
 tend to include the following ele-
 ments in their solid waste programs:
 «  Targeting a wide range of mate-
   rials. All of the record-setting
   communities target a wide range
         of materials for recovery,
.:. •;       specifically several
         grades of paper and yard
     .... ''. trimmings. Ceramics,
          textiles,  and used oil fil-
        '• • ters are some of the
        unconventional  materials
   collected by one community.
 «  Composting. For 10 of the
   record-setting communities,
   composting comprises ,^^~f^^
   more than half of all   ^^^=	i.
   residential material    '^=^="
   diverted from disposal, lip"	
 *l  t
I
  in1
  Establishing participation
  Incentives. Many of the com-
  munities use a pay-as-you-
  throw program, which provides
  a direct economic
  incentive for
  residents to
  generate less
  garbage through
  source reduction
  and to increase
  recycling and com-
  posting efforts.  State and local
  mandates also encourage resi-
  dents to participate in recycling
  and composting programs.
  Offering services to multifamily
  households.  At least four of the
  record-setting commu nities
  serve 100 percent of their
       households, including
 .- '•• " - •• .  ... multifamily
 ' ''I .' / /^ ' dwellings. Reaching
             out to this often
            overlooked popula-
            tion can result in sig-
           nificant increases in
           waste reduction levels.
« Maintaining drop-off sites In
  addition to curbside recycling
  collection. Nearly all
  of the record-       . -  ~ ",. •. •	:
  setting communities •'•"  •
  offer drop-off col-    '.  '  aj4* •
  lection in addition      .   •
  to curbside collec-    >  :'. •	
  tion of recyclables.    '•  •'
  Establishing  drop-off
  sites is especially useful in
  rural areas and  for multifamily
  households.
  The record-setting communities
use a variety of techniques to pro-
mote their programs,  including
fact sheets and pamphlets,
newsletters, recycling guides, util-
ity or tax bill inserts, calendars,
hotlines, appearances on local
cable shows, and booths at com-
munity events. Fundamental to
the success of  all waste reduction
 programs are strong education
 and outreach  and securing mar-
  kets for collected materials.
                                   ILSR is also
                                 developing a            . ,.
                                 series of fact       K.: : .;;:•..,::   .
                                 sheets on
                                 record-setting                •".
                                 apartment build-
                                 ings, food sera})         :
                                 recovery pro-           ;'
                                 grams, and       .,-•   :
                                 construction   .••'     I      ,?
                                 and demoli-           *'      -,
                                 tion debris recovery programs. For
                                 more  information about the pro-
                                 ject, contact Kelly Lease of ILSR
                                 at 202 232-4108 or by e-mail at
                                 . To obtain a
                                 copy of the report, contact the
                                 RCRA Hotline at 800 424-9346.
                                 You can also visit ILSR's Web site
                                 at  for short profiles of
                                 public and private waste reduc-
                                 tion record setters.
     for
  , elow are some waste reduction
  .tips the record-setting commu-
   nities learned along the way:
Integrate waste reduction efforts
into an existing solid waste man-
agement infrastructure rather than
treating them as add-ons.
Pass a local ordinance requiring
residents to participate in waste
reduction programs.
Make program participation as
conwenient as possible.
Build partnerships with active
community members.
Know how much components of
your solid waste program cost,
Know your recycling markets.
Investigate dual collection of  trash
with recyclables, especially when
considering replacing an aging
trash fleet.
Consider pilot programs to collect
data.
Target education to new residents.
Be prepared for resistance to
change and anticipate questions.

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(Continued from page 1)

   The amount of waste generated,
 however, rose in 1997 to 217 million
 tons, nearly 8 million more tons than
 in 1996. The amount of municipal
 solid waste (MSW) generated per
 person rose as well, from 4.3 pounds
 per day in 1996 to 4.4 pounds per
 day in 1997. This rise in waste
 generation can be attributed to
 strong economic growth during
 that time period. Successful source
 reduction programs—from back-
 yard composing to grasscycling—
 helped to offset the total  amount of
 garbage generated nationwide.
   The report indicates paper and
 paperboard accounted for nearly
 half (42 percent) of the total ma-
 terials recycled—in part, due to
 increases in the production of
 newsprint, printing and writing
 paper, tissue paper, and other
 paper products. Yard trimmings
 (Continued from page 1)


than 100 television stories in 35
of the top 50 markets. In addi-
tion, there were more than 1,200
newspaper articles about ARD,  as
well as radio coverage. Organiz-
ers are hoping to improve upon
last year's successful media
coverage.
   To make a pledge,  find more
information on how to get
involved, or look for local events,
visit the ARD Web site at
.
weren't far behind, accounting for
nearly 10 percent of the total. Prod-
ucts with the highest recovery rates
included lead acid batteries (93.3
percent), corrugated boxes (67.3
percent), steel in major appliances
(64.3 percent), and aluminum bev-
erage cans (59.5 percent).
  The report also  includes projec-
tions of MSW generation and man-
agement, forecasting different
scenarios for 2000 and 2005. In
addition, it includes a detailed dis-
cussion of source reduction and
reuse, including examples of dif-
ferent waste prevention strategies
such as  materials substitution and
improved product design.
  For a free copy of the report
(EPA530-R-99-021) and/or the
executive summary (EPA530-S-99-
021), contact the RCRA Hotline at
800424-9346.





 i	=: ;	 ,;	j hether you are just begin-
 lllllll n'nS to t>uy recycled prod-
  Si II? ucts or are looking to
 share your success stories with a
 national audience, you won't want
 to miss EPA's upcoming national
 satellite forum. The event, entitled
 Buying Recycled: The Real Story
 About Cost, A¥ailabi!ity, and
 Quality, is scheduled for November
 9, 1999, from 11  a.m. to 1 p.m.
 (eastern time). The free, interactive
 program is designed to provide
 government agencies, businesses,
 and other organizations with
 insights on ways to purchase qual-
 ity, competitively priced recycled
 products. The forum, which will fea-
 ture a panel of nationally recog-
 nized experts, is being presented  in
 support of America  Recycles Day by
 EPA's WasteWise program and the
 Buy Recycled Business Alliance of
 the National Recycling Coalition. For
 more information, including sites
 where the forum can be viewed,
 visit the WasteWise  Web site at
 .
                   "I,
vvww. epa.gov/payt
On this Web site, you
can now view clips
from the new PAYT
video and obtain a
listing of upcoming
PAYT events across the country.
www.epa.gov/msw
This new Web site
includes information
on the various methods
to reduce and better
manage municipal solid waste such
as source reduction and recycling.

Waste Wise
www.epa.gov/vvastewsse
Visit the Web site for
WasteWise, EPA's vol-
untary partnership pro-
gram for solid waste
reduction, to view the
latest program results, news,
and announcements.
www.epa.gov/epaosw^.;cbvVki--'b.<
This site features a variety of
activities and games
for students in
kindergarten through
grade 6, including a
new poster and story
book on fun ways to
reuse old jelly jars.
vvvvw. e p 3. g o v/e p r
This new  site explores the environ-
mental principle of EPR, its benefits
to business and the environment, and
its growing application worldwide.
                                                                                                            I.-
                                                                                                            *»•
www.epa.gov/tribainr .'•*••
In addition to an
improved navigational
approach, this site
now offers the tribal community
information on solid waste issues such
as construction and demolition debris
and hazardous waste management.
                              3

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To obtain a copy of the following
publications, contact the RCRA Hotline
at 800 424-9346.
From duplexes to high-rise buildings,
muftifamify residences can help divert
significant quantities of materials from
the solid waste stream, Multifamily
Recycling: A Golden Opportunity for
Solid        Reduction (EPA53Q-F-99-
010) is a new EPA fact sheet that
focuses on the strategies, costs, and
diversion rates of successful programs
across the country. For more informa-
tion on  multifamily recycling, call Angie
Leith of EPA at 703 308-7253,
Ever wondered how much waste
Americans prevent through source
reduction? How about the key factors
that contribute to the success of source
reduction at the national, state, and
local level? All of this information
and more is contained in EPA's new
National Source Reduction Characteriza-
tion Report for Municipal Solid Waste in
the United States (EPA530-R-99-034).
full Cost Accounting in Action: Case
Studies of Six Solid Waste Agencies
(EPA53G-R-98-G18) is a valuable new
tool for communities establishing or
expanding full cost accounting (ECA).
In this document, six case studies
illustrate the various uses of EC A by
municipal solid waste management
agencies throughout the United States
and focus on the benefits of FCA such
as setting fair and equitable user fees
and developing competitive bids for
solid waste services.
improving routing. The document also
includes detailed  instructions for adopt-
ing each of the strategies, as well as
case studies of communities that have
reaped the benefits of improved solid
waste collection.
Students from around the country are
participating in recycling and waste
reduction-related "service-learning"
projects—community service or volun-
teer efforts that emphasize education
as well as service. EPA's new booklet,
Service-Learning: Education Beyond
the Classroom (EPA530-K-99-001),
profiles more than a dozen of  these
unique projects, highlighting both
school-based and community-based
initiatives. The booklet also lists con-
tacts who can help start a project in
your local area.
Often, collection is the most expensive
part of a solid waste management sys-
tem. Getting More for Less: improving
Collection Efficiency (EPA53Q-R-99-
020), a new resource for local commu-
nities, explains several important
strategies  for improving efficiency—
which often reduces costs—such as
changing collection frequency and
                  This issue of Reusable Mews is also available on
                the Internet. Access this and other EPA publications
  =-:-S"Sifir;=;#?-; through the World Wide Web at .

  United States
  Environmental Protection Agency
  (5305W)
  Washington, DC 20460

  Official Business
  Penalty for Private Use
  $300

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