United States
                       hviromiental Protection
                                               Emergency Respons
                                                                          eptember 19S
vvEPA          First-Year  Progress   Report
  3M • Abbott Laboratories • Acuson Corp. • Admiral Fell Inn • Advanced Micro Devices • Aetna Life and Casualty Insurance •
  AC Processing • Aligned Fiber Composites • Allchem Services • Allergan • Alyeska Pipeline Service • American Electric Power
  Service Corp. • American Standard • American Airlines • Americlean Environmental Services • American Iron & Supply Co. •
  Amgen • AMP,  Inc. • Amsted Industries • Andrew Corp.  • Anheuser-Busch Companies, Inc. • Anheuser-Busch, Inc.* Apple
  Computer • ARAMARK •  Arcadian Corp. • ARCO Alaska • ASARCO • Associated Industries • AT&T • Avondale Mills •
  Baltimore Gas & Electric • Bank of America • Barnett Banks • BASF Corp. • Bath Iron Works • Battelle Memorial Institute •
  Baxter International • Bell Atlantic ^A  ^k   f ^1  ^0fe^^^H^^^I Corp. • BellSouth Corp. • BellSouth
  Aircraft   Evacuation  Systems*
  Boeing  C
the  Gap
  Industries • Busch Entertainment
   Steel • Better-world • B.F. Goodrich
   Browning-Ferris Industries • Blount •
   Brown-Forman Corp. •  Burlington
                                            Corp. • Campbell Taggart, Inc. • Canon
                                            Management • Celestial Harmonies •
  Center  for Applied Engineering
                  Citizens Against
  Market • The Clorox Co. • The Coca-Cola Co. • Cole-Parmer
  Presbyterian Medical Center • Columbia/HCA Greenview  '•
  Commonwealth Edison • Compaq Computer Corp. • Cone
  Laundry Service • Coors Brewing Co. • Copland
  Agricultural Packaging • Crown Cork & Seal
  Materials • Dan River • Deposit Guaranty
  Direct Marketing Managers of Hawaii •
  Head Brewings &  Eats •  Don Clay
  DuPont Merck Pharmaceutical Co. •
          and Linen Supply • Eastman
                                            Government  Redundancy
                                    Instrument Co. • Colonial Pipeline • Columbia
                                    Hospital  • Commerce Bank of St. Louis •
                                 Mills Corp. • Consumers Power Co. • Cooperative
                                   Fabrics & Copk
            Courier Times • Creative
                                                ansportation • Cvtec Engineered
                                         National  Bank • Detroit  Edison  Co. •
                                           Fleetwood Photo • Dixie Yarns • Dogfish
              Dow Corning
  Chamber of Commerce
  E. I. duPont de Nemours & Co., Inc.
   /Kodak  Corp.  •   East Wenatchee
  Development Specialists • EG&G, Inc. •
Lilly  & Co.  • El Paso Natural Gas •
                                                  ESCOD  Industries,  Inc.
                                                       Mae • Fidelity Federal Bank
  Fovil Manufacturing Co. • Frigidaire Co. • Fuji Tru Color • Galey & Lord Industries • General Mills, Inc. • General Motors
       a-Pacific • Gerster Farms • Getting to Know You Intl. • Houlihan's Re
                                                             Gilrov Foods
            as • The Glass Packaging Institute • Green Gables Inn & Restaurant • GreenDisk • "Green" Hotels Association
  Grote Industries, Inc. • GZA GeoEnvironmental, Inc
                                       HASBRO • Haussner's Restaurant • Hawkeve
  Food Systems • Haworth • Helene Curtis Industries • Herman Miller • Hewlett Packard Co. • HIE Corp. • Hillenbrand Industries

 • Hill-Rom Co. • Hoffman-La Roche • Holston Defense • ICF Inc. • IETI • Illinois Power Co. • Ingersoll-Rand • Inland Steel •
Inman Mills • Interstate Pallet Co.  • Johnson & Johnson • Johnsons Department Store • Kaiser Permanente Medical Center •
Kaman Aerospace Corp. • Keep Texas Beautiful • Kennametal, Inc. • Kerr McGee Corp. • Ketchikan Pulp Co. •  • La Cazuela
Restaurant • Lafarge Corp. • Land O' Lakes • Larry's Markets • Lever Brothers Corp. • Link-Belt Construction Equipment Co. •
Lockheed  Commercial Electronics Co.  • Long Island  Lighting Co.  •  Longwood Environmental  Management  Inc.  •
Louisiana-Pacific • Louisiana-Pacific Western Division • LSI Logic Corp. • LTV Steel Co. • The Lubrizol Corp.- Corp HQ/Wickliffe
R&D Fac. • M. A. Hanna Co. • Market Engineering, Inc. • Marko Foam Products, Inc. • Marsh & McLennan Companies • Martin
Marietta • Massachusetts Mutual Life Insurance Co. • Maytag • MBNA Corp. • McDonald's Corp. • McGill/Jensen Graphic Arts
• McLouis Restaurant • Mellon Bank • Mercedes Benz of North America • Merle A. Nunemaker, D.D.S. • Metal Container Corp.
• Metropolitan Lutheran Ministry •  Millipore Corp. • Minnesota Chamber of Commerce • Minnesota  Retail Merchants
Association • Mission Ridge Mountain Corp. • Mitsubishi Electric America • Mobil Corp. • Monsanto Co. • Monsanto Co.-Luling
Plant • Monsanto Co. - Environmental  Health Lab • Morton International, Inc.  • Motorola • Mt. Bachelor Ski Summer Resort •
Murphy Oil Corp. • Nalco Chemical • National Soft Drink Association • Navistar International Transporation • NEC Electronics
• NEPTCO, Inc. • Neutron Industries • The New Cherokee Corp. • The New England Mutual Life Insurance Co. • New York
Life Insurance Co. • MTA New York City Transit • Nike • Northern States Power Co. • Northeast Utilities Service Co. • North
Jersey Nursing Center • NOVA Environmental Services • NYNEX Corp. • OECO Corp. • Office Plan, Inc. • Opp & Micolas Mills
• Oryx Energy Co. • O'Sullivan Corp. • Pacific Gas and Electric • Parker-Hannifin Corp. • Passaic Beth Israel Hospital • Patrick
Engineering • PECO Energy •  Pennzoil Co. • Peoples Bank • Pepsi-Cola Co. •  Perkin-Elmer Corp. • Perry Restaurant Group •
Phelps Dodge Corp. • Phoenix Home Life Mutual Insurance Co.*  Polaroid  • Powell Insurance Agency • The Procter & Gamble
Co. • Public Service Electric & Gas Co. • Pullman Power Products Corp. • Quaker State Corp. • Radio Flyer, Inc. • Recycled Office
Products Co. • Recycle Resources Inc. • Redwood Falls Hospital • Regional Medical Center • Rehrig Pacific Co. •  Republic
National Bank • Research Mental Health Center • Resource Strategies Corp. •  Robert Wood Johnson University Hospital •
Rockwell International • Royal Crest Dairy • Rumarson  Technologies, Inc. (RTI) • Russell Corp. • Rust Geotech • Safety-Kleen
Corp. • Schlegel Corp. • S.C. Johnson & Son • Scott Paper • Seagate Technology • Searle & Co. • Sentinel Communications Co.
• Shell Oil Co. • Signet Banking Corp. • Sligo Adventist School • Society Bank/Keycorp • The Southern Co. • Southern Mills •
Springs Industries • Standard Register Equipment Plant • State Farm Mutual Automobile Insurance Co. • State Street Bank &
Trust • Steel Recycling Institute • Sterling Chemicals • Stewart Connector Systems • St. Louis Refrigerator Car Co. • St. Mary's
Hospital • Stone Container Corp. • Stonyfield Farm Yogurt • Sunbelt Sportswear • Sonoco Products Co.  • Target Stores • Tesoro
Petroleum Corp. • Texaco • Texas Instruments • Textile Rental Services Association • The Apparel Group • The Baldpate Inn •
The Body Shop • The Coeur d'Alenes Co. • The Duriron Co. • The Great A&P Tea Co.  • The Lubrizol Corp.- Painesville Manuf'g
Fac.  • The Marquette Hotel • The Muralo Co.  Inc. • The Sear-Brown Group • The West Bend Co.  •  Thomson Consumer
Electronics • Tidyman's •  Total Petroleum, Inc. • Tunheim Santrizos Co. • Union Carbide Corp.  • UNISYS Corp.  • United
Technologies Corp. •  United Technologies Carrier • United Scrap Metal, Inc. •  University of Colorado • University of Missouri
• University of MO Coop. Ext./4H Platte County • UNUM Life Insurance Co. of America • U.S. CoExcell USF&G Corp. • U.S.
Steel  Clairton Works  • U.S.  Steel  Gary Works • UTC Carrier Corporation • VANEX, Inc. • Veryfine  Products •  Virco
Manufacturing • Virginia Power • Wal-Mart Stores • Walt Disney World • The Walt Disney Co. • Warner-Lambert • Washington
Retail Association • WMX Technologies • Weirton Steel Corp. •  Wellington Sears Co. • Western Resources • Weyerhaeuser •
Wilmot & Associates • Wilson Sporting Goods • Wisconsin Tissue • Xerox • Zurn Industries

Executive Summary
Waste Wi$e —
Protecting the Environment Through
Solid Waste Reduction
WasteWi$e Participants —
A Reflection of Corporate America

Measuring Success -
WasteWi$e: The First Year

WasteWi$e Services

What Does It Take To Be WasteWi$e?
Looking Ahead —
1995 andBevond

Executive  Summary

  In January 1994, EPA launched WasteWi$e—a voluntary partnership program
  designed to help businesses find practical methods for reducing municipal solid
  waste. This report describes the WasteWi$e program's eventful first year and shares
  the impressive results achieved by WasteWi$e partners in 1994.

Who Participates in  WasteWi$e?
   WasteWi$e offers companies the flexibility to design waste reduction programs
that best meet their needs, so the program can successfully accommodate a wide
range of participants. Nearly 370 companies joined WasteWi$e in its first year.
Partners are located nationwide and span 35 different industry sectors, from aero-
space to utilities. Approximately one-third of WasteWi$e partners are Fortune 500
manufacturing or service firms.
   To help spread the WasteWi$e message to more businesses, EPA launched the
WasteWi$e Endorser Program in December 1994. Endorsers are trade associations
and other membership-based organizations that champion the WasteWi$e program
to their members. WasteWi$e has 26 Charter Endorsers, which are demonstrating
their industries' commitment to reducing waste.

1994 Waste Reduction Achievements
   In 1994, WasteWi$e partners conserved more than 240,000 tons of material
through waste prevention activities and collected nearly 1 million tons of material
for recycling—enough material to fill the Houston Astrodome five  times! In addi-
tion, WasteWi$e partners helped strengthen the markets for collected recyclables by
purchasing products with recycled content.

Waste Prevention
   Waste prevention (also called source reduction) is a main focus of the WasteWi$e
program. Waste prevention offers the greatest environmental  benefits and provides
substantial cost savings to businesses. Essentially, waste prevention means using
less material to do the same job—reducing waste before recycling. The waste
prevention actions that conserved the greatest amount of materials were:
•  reducing and reusing transport packaging, such as wood pallets and
   corrugated boxes;
•  reducing primary product packaging;
•  reducing or reusing materials in the manufacture of products;
•  reducing the use of supplies,  mainly paper; and
•  donating or exchanging products and materials.
   The materials conserved in greatest amounts by WasteWi$e partners were
corrugated, wood, and ferrous metal.

Recyclables Collection
   Nearly all WasteWi$e partners reported expanding or improving ongoing recycling
programs by educating employees, performing community outreach, or collecting new
materials. Corrugated containers, ferrous metal, and aluminum and other nonferrous
metals were recycled in the greatest amounts.
Purchase or Manufacture of Recycled Products
   Collectively, WasteWi$e partners purchased over 20 different kinds of recycled
products: new products made with recycled content and products with an increased
amount of recycled content. Paper products with recycled content were most com-
monly purchased. To support their buy-recycled efforts, WasteWi$e companies
established corporate policies to purchase recycled products wherever feasible, set
goals to increase the total amount spent on recycled products, and worked with their
suppliers to identify recycled products that met their specifications.

Cost Savings
   For companies, participating in WasteWi$e makes good business sense. Solid waste
reduction can provide significant cost savings through reduced purchasing, operating,
and waste management costs. For example, Target Stores, a retail chain of more than
600 stores, saved $4.5 million in operating costs in 1994 by switching to packaging for
clothing that requires much less time to unpack and prepare for display. BankAmerica
saved more than $ 1 million through its WasteWi$e initiatives to reduce paper use,
including printing customer statements on both sides of a page. Many cost-saving
examples are noted in this report.

Getting Involved
   As WasteWi$e moves beyond its inaugural year, EPA invites all leading companies
to join in this exciting effort. Working in partnership, EPA and the business community
are demonstrating that voluntary approaches to environmental protection yield tangi-
ble results. For participating  businesses, those results can include real cost savings.
   The WasteWi$e program helps participating companies uncover waste reduction
opportunities and set waste reduction goals through a toll-free helpline, WasteWi$e
representatives who provide assistance to partner companies, and a wide range of
waste reduction publications, as well as other services. EPA also provides recognition
for individual companies and program successes. For more information, call
800 EPA-WISE (800 372-9473).

          'EPA designed this pro-
          gram  with business in
          mind. It's flexible. EPA
          gives you the freedom to
          make environmental
          improvements that
          make sense for your
                Bob Langert, Director of
                 Environmental Affairs,
               McDonald's Corporation,
           EPA's First WasteWi$e Partner
                              Protecting the
                              Environment Through
                              Solid  Waste  Reduction
                                n recent years, the U.S. Environmental
                                Protection Agency (EPA) has taken many
                                innovative approaches to environmental
                                protection that have provided a more cre-
                              ative and flexible structure for achieving
                              environmental goals. The Agency's Common
                              Sense Initiative, pollution prevention demon-
stration projects, and an array of voluntary programs  for businesses [see box on
page 5] demonstrate EPA's commitment to working in partnership with
American businesses and others to prevent pollution.

   The WasteWi$e program exemplifies these new approaches to achieving envi-
ronmental goals. Designed with extensive input from businesses and other
stakeholders, WasteWi$e was enthusiastically received by the business communi-
ty at its launch in January 1994. The goal of the WasteWi$e program is to assist
businesses in implementing cost-effective actions to reduce municipal solid
waste. Solid waste reduction includes waste prevention, recyclables collection,
and the purchase or manufacture of recycled products. (The WasteWi$e program
does not involve hazardous wastes or most industrial process wastes.) Research by
EPA and others has shown that conserving materials through waste prevention
and recycling saves energy and reduces pollution,  including emissions of gases
that contribute to global warming. Often, these benefits are achieved early or
"upstream"  in a material's life cycle. For example, each ream of office paper con-
served through double-sided copying conserves  resources and energy and reduces
pollution (including greenhouse gases that contribute to global warming).
   For companies, participating in WasteWi$e also makes good business sense.
While other waste reduction programs for businesses emphasize recycling and
strengthening "buy-recycled" programs, the WasteWi$e program offers the first
opportunity for many companies to share, learn about, or implement waste pre-
vention efforts. Waste prevention, also called source reduction, means using less
material to get a job done. Waste prevention methods help create less waste in the
first place, before recycling. Examples of waste prevention include reducing paper
use and switching to reusable packaging.

   Solid waste prevention can help businesses realize significant savings by reduc-
ing purchasing and waste management costs and increasing operating efficiency.
For example, Target Stores, a retail chain of more than 600 stores, saved $4.5 mil-
lion in operating costs in 1994 by switching to packaging for clothing that
requires much less time to unpack and prepare for display. BankAmerica saved
more than $1 million in 1994 through several WasteWi$e initiatives to reduce
paper consumption, including printing customer statements on both sides of a
page. Using the same technique with customer invoices, NYNEX cut paper and
postage costs by more than $2.5 million in 1994.

   This report describes the WasteWi$e program's eventful first year and high-
lights some of the leading companies and trade associations that are working with
EPA to reduce solid waste and improve the environment. The report also high-
lights WasteWi$e partners' successes in preventing waste, collecting recyclables,
and purchasing or manufacturing recycled products. The report presents EPA's
best estimate of waste prevented and recyclables collected as a direct result of
company WasteWi$e goals. Most importantly, the report provides many examples
of cost-saving waste reduction actions that are being successfully implemented by
companies. We hope readers who are new to business waste reduction will find
many ideas in this report to spark their interest in starting a waste reduction pro-
gram in their own organization.
   Selected EPA Voluntary Initiatives:
    • 33/50
    • Green Lights
    • Energy Star computers and other equipment
    • Climate Wise
    • Water Alliances for Voluntary Efficiency (WAVE)
    • Pesticide Environmental Stewardship Program
    • Design for the Environment
                                                   initiatives serve us,
                                                   our shareholders, and
                                                   the environment"
                                                              William Blackburn
                                                       Vice President of Corporate
                                                   Environmental Affairs and Chief
                                                          Environmental Counsel,
                                                          Baxter International Inc.

                                  A  Reflection of
                                  Corporate America
I                                   he Waste Wi$e program has a broad
                                   and varied membership that reflects
                                   the makeup of corporate America.
                                   Nearly 370 companies became
                             WasteWi$e partners in 1994, demonstrating
their leadership in solid waste reduction. WasteWi$e partners are located
nationwide and span 35 different industry sectors.  Collectively, WasteWi$e part-
ners employ more than 4.5 million people.
  WasteWi$e offers companies the flexibility to design waste reduction programs
that best meet their needs. While the program is designed for large businesses, all
U.S. companies are eligible to join. Large businesses in particular are in an excel-
lent position to reduce solid waste because of the vast quantity of materials they
use and their ability to influence both suppliers and customers.
     Industry Sectors Represented by WasteWi$e Partners
Banking, financial, and
Building materials
Chemicals and
Computers and office
Consulting and research
Electronics and electronics
                      Food and grocery stores
                      Forest products
                      Hotels and restaurants
                      Industrial and farm
                      Medical services
                      Metals and metal products
                      Mining and crude oil
                      Motor vehicles and parts
                      Petroleum refining
Printing and publishing
Religious organizations
Rubber and plastics products
Scientific and photographic
Soaps and cosmetics
Toys and sporting goods
Transportation equipment
Waste management services

    WasteWiSe Participants
                                                              • f *S-j

                                                            J,l ,M. / T*^ •;'"-:"---:V'o:.:-::-' '. ', w-

                                                           i' >' i' i1 >• !• •'  >lJjffin^|ftiL>ikHnQ
                                                                              Partners by
                                                                              t;toto 1 QQ/I

                                                                              State, 1994
       WasteWi$e was launched in early 1994. At the close of the charter period (May
    20, 1994), the program had 281 Charter Partners. A total of 368 companies had
    joined by the end of 1994. WasteWi$e partners include many of the country's lead-
    ing manufacturers and service firms, such as the Inland Steel Company, The
    Boeing Company, and American Airlines. About one-third of companies partici-
    pating in WasteWi$e are Fortune 500 manufacturing or service firms.
       Many WasteWi$e partners participate in other voluntary initiatives, demon-
    strating that their environmental leadership goes beyond solid waste reduction.
    These programs include EPAs Green Lights and Energy Star programs, 33/50, and
    Climate Wise, as well as private programs such as the National Recycling
    Coalition's Buy Recycled Business Alliance, the Coalition of Northeastern
    Governors' packaging challenge,  and the U.S. Conference of Mayors' National
    Office Paper Recycling Project.
       WasteWi$e allows companies to decide which of their operations participate in
    the program. Some companies begin by enrolling selected departments, manufac-
    turing facilities, or the headquarters office in the program, adding segments of the
    company as the others realize  results. The Battelle Memorial Institute, for exam-
    ple, enrolled its headquarters facility in the program the first year. According to
    Eddie Swindall, Environmental Support Manager at Battelle,  "During the course
    of the next year, Battelle anticipates incorporating other Battelle laboratories and

facilities into the WasteWi$e program. Battelle started participating in
WasteWi$e on a small scale, but we have been so pleased with the results that
we are planning to expand our efforts." Because of the diversity of its businesses,
Anheuser-Busch Companies, Inc., opted for all of its major subsidiary companies
to sign on as separate partners. The company's headquarters and breweries, as
well as its subsidiaries Anheuser-Busch, Inc., Metal Container Corporation, St.
Louis Refrigerator Car  Company, Busch Entertainment Corp., and Campbell
Taggart, Inc., are all WasteWi$e partners; each sets goals and reports its achieve-
ments separately. Other companies have opted for their entire organizations to
sign on to WasteWi$e.  For example, American Standard, Inc., joined the
WasteWi$e program as a whole, with nearly all of its U.S. facilities participating
in the first year.
   To help spread the WasteWi$e message to more businesses, EPA launched the
WasteWi$e Endorser Program in December 1994. Endorsers are trade associations
and other membership-based organizations that champion the WasteWi$e pro-
gram to their members. WasteWi$e endorsers commit to recruiting their member
companies to join WasteWi$e and providing their members with ongoing informa-
tion about waste reduction strategies. Endorsers have complete flexibility in
designing these activities to best meet their industries' needs. EPA provides assis-
tance as needed to help endorsers plan and implement their efforts.
   In early 1995, 26 Charter Endorsers signed on to demonstrate their strong com-
mitment to reducing waste and helping their members save money. Together,
these organizations represent thousands of companies and a diverse mix of indus-
try sectors.
   Many WasteWi$e endorsers have stimulated extensive participation in
WasteWi$e among their memberships. The American Textile Manufacturers
Institute, for example,  has 140 members, 22 of which are WasteWi$e partners.
The Edison Electric Institute also has encouraged its members to participate;
21 utilities are currently WasteWi$e partners. The metals and metal products
industry is represented by three WasteWi$e endorsers—the American Iron and
Steel Institute, the Steel Manufacturers Association, and the Steel Recycling
Institute—as well as 21 individual  WasteWi$e partners. Together, EPA and
WasteWi$e endorsers will help many more businesses find cost-effective ways to
reduce solid waste.

   Initial endorser efforts have focused on spreading the WasteWi$e message to
businesses. For example, endorsers have shared the waste reduction message with
their members by:
                  iv:  Js   vi   NJ'I   [i     i  •  •
c  featuring waste reduction success stories in trade association newsletters;
c  sponsoring WasteWi$e workshops at annual meetings;
c  featuring "how-to" information from current WasteWi$e partners;
c  recommending that companies join WasteWi$e as part of an association's envi-
   ronmental excellence program; and
c  mailing information to companies encouraging them to undertake new waste
   prevention efforts in their products or manufacturing processes.
   Future endorser efforts may emphasize sharing "hands-on" technical informa-
tion that can help businesses maximize the effectiveness of their waste reduction
program and learn from the experience of other companies.
Charter  Endorsers
                          Iron and Steel Institute •
                    American Plastics Council • American
                 Textile Manufacturers Institute • Association
                of Ohio Recyclers • Business and Institutional
                Furniture Manufacturers Association • Direct
            Marketing Association, Inc. • Edison Electric Institute •
         Electronic Industries Association • Food Marketing Institute •
        Foodservice & Packaging Institute • Glass Packaging Institute •
        Green Hotels Association • Grocery Manufacturers of America •
                                                                i \ ^
 Institute of Packaging Professionals • National Association
     Environmental Management • National Association of
    Photographic Manufacturers, Inc. • National Automobile
fj"      °  "                              *ff
       Dealers Association • National Retail Federation
  • National Soft Drink Association • National  Wooden Pallet
     and Container Association • Newspaper Association of
       America • Polystyrene Packaging Council • Steel
         Manufacturers Association • Steel Recycling
           Institute • Virginia Recycling Association
         ^;~   £

                            The First Year
I                                 hanks to the ambitious efforts of
                                 WasteWi$e partners in 1994, more
                                 than 240,000 tons of materials were
                                 conserved through waste prevention,
                            and nearly 1 million tons of materials were
collected for recycling. In addition, WasteWi$e partners helped create stronger
markets for collected recyclables by purchasing 23 different kinds of products
made from recycled materials. EPA congratulates all of the WasteWi$e partners
on these impressive achievements.
The materials conserved through WasteWi$e partners' waste prevention efforts
could fill the Houston Astrodome, while recyclables collected could fill the
Astrodome nearly four times.

   The 1994 figures indicate businesses' enormous potential to divert materials
from the waste stream. This potential is most evident when the individual contri-
butions of some of the larger WasteWi$e partners are examined. Through waste
prevention actions, the Pepsi-Cola Company, Chrysler, Stone Container, and
Xerox each eliminated from 45 million to more than 100 million pounds of waste
in 1994. If all Fortune 500 manufacturing firms joined WasteWi$e and achieved
waste reduction results in this range, the total materials conserved would exceed
19 million tons per year, or 9 percent of all municipal solid waste generated in the
United States! This level of waste reduction could save U.S. businesses billions of
dollars each year.
   Taking a closer look at the aggregate figures reported by WasteWi$e companies
for 1994 reveals several interesting aspects of business solid waste reduction. First,
the amount of material collected for recycling is considerably greater than the
amount of material conserved  through waste prevention. Waste prevention, also
called source reduction, means using less material to get a job done.  Waste pre-
vention methods help create less waste in the first place, before recycling.
Reported waste prevention amounts may be lower because waste prevention
efforts are just getting under way in many companies, and systems for tracking
and measuring the amount of waste prevented  are less developed than those for
recycling. Recycling programs, on the other hand, are well established and easily
measurable. Furthermore, in most cases recycling figures reflect total company
recycling efforts, while waste prevention figures reflect  only a company's three
WasteWi$e waste prevention goals.
   Many of the materials that WasteWi$e partners recycle in large amounts could
be significantly reduced through waste prevention efforts. Waste prevention usual-
ly offers cost savings and environmental benefits even greater than those achieved
through recycling. For example:
c  NYNEX saved $2.5 million in  1994 through its waste prevention  activities,
   which included printing customer telephone bills on both sides  of the page.
c  Quaker State changed the shape of its motor oil bottle from round to rectangu-
   lar. This alteration enabled  the company to reduce the use  of corrugated
   material in its casing by 15  percent, which will save approximately $600,000
c  LSI Logic Corporation saved $500,000 in 1994 by decreasing paper usage (by
   using electronic mail and smaller data sheets) and implementing  other
   WasteWi$e activities.
   EPA asked the 290 partners that joined
WasteWi$e before August 1, 1994, to report
their progress for the year. A total of 170
WasteWi$e partners submitted annual
reports. WasteWi$e partners that did not
report  1994 activities were unable to do so
El Paso Natural Gas reduced
the use of white office paper
by 100,000 pounds by promot-
ing double-sided copies,
electronic mail,  electronic
bulletin boards,  and company
newsletters for interoffice

     either because they were still in the early stages of assessing waste reduction
     opportunities and identifying company goals or because they had begun imple-
     menting their waste reduction programs but did not yet have measurable results.
     Further, of those companies submitting reports, some were unable to measure
     results for each activity. In the discussion that follows, the number of companies
     noted is the number that reported making progress in the particular waste preven-
     tion activity; the number of companies reporting actual measurements for that
     activity is slightly smaller in most cases. EPA expects that, as companies progress
     further in their waste reduction and  measurement efforts, a greater portion of
     WasteWi$e companies will be able to report results for 1995 and subsequent years.

     Waste Prevention
       Of the companies that reported on their WasteWi$e results, 140 companies
     reported specifically on waste prevention activities. In total, these activities elimi-
     nated more than 240,000 tons of waste. Figure 1 depicts the reported waste
     prevention activities that conserved the greatest amount of materials.
   Figure 1
   Major Waste Prevention Activities by WasteWi$e Partners in 1994
                                   All Figures in Tons
100 pOO
CM pa


                                                           8*22           an
   Figure 2 shows the top materials conserved through waste prevention activi-
ties. Corrugated is the single largest component of commercial solid waste and
was also the material conserved in greatest amounts through company waste pre-
vention activities. To achieve these reductions, WasteWi$e partners reduced the
weight of the packaging, reused it, or replaced corrugated with more durable con-
tainers. Judging by the amount of corrugated that WasteWi$e partners collected
for recycling and by the clear potential for reducing use of this material in the first
place through waste prevention efforts, corrugated containers represent a waste
prevention and cost-saving opportunity for many companies. Ferrous metals were
reduced by WasteWi$e partners through changes in product design, container
lightweighting, and improved production efficiencies. Wood pallets are generated
in large numbers by businesses and these were reduced through repair and reuse
or replacement with  more durable pallets.
         Materials Conserved Through Waste Prevention by
                      WasteWi$e Partners in 1994
                                All Figures in Tons
    Number of companies in parentheses are those reporting waste prevention figures for that material.

Top Waste Prevention Activities
   The following waste prevention activities implemented by WasteWi$e partners
in 1994 resulted in substantial reductions in waste.
Reduce or reuse transport packaging
   In 1994, 51 WasteWi$e companies focused on reducing or reusing transport
packaging, such as wood pallets and corrugated boxes. Together, WasteWi$e
partners conserved more than 137,900 tons (275 million pounds) of materials
through more efficient transport systems, packaging redesign, and packaging reuse.
c  At Navistar International Transportation Corporation, used corrugated boxes
   are collected and sold to selected vendors. The company also uses returnable
   containers and works with its vendors to reduce packaging materials and reuse
   corrugated boxes whenever possible. These practices conserved 3.2 million
   pounds of corrugated. In addition, Navistar conserved 2.9 million pounds of
   wood by collecting wood pallets and returning them to vendors, reusing them,
   selling them, or repairing them at off-site locations.
c  By replacing one-way corrugated shippers with reusable plastic cases, the
   Pepsi-Cola Company reduced corrugated use by  101 million pounds.
c  A project to reduce the dimensions of lumber used to make two types of
   standard pallets conserved 5.6 million pounds of wood for Eastman Kodak
   Company. Kodak also changed product stacking patterns and packaging to ship
   the same amount of product on fewer standard pallets. This project eliminated
   1.8 million pounds of wood that otherwise would have been used to make
   pallets. Kodak saved more than $380,000 implementing these projects.
c  Perkin-Elmer, a manufacturer of analytical, environmental, and life science
   systems, instituted a return program to reduce and reuse corrugated boxes.
   The company found that it could reuse returned boxes  and packaging up to
   five times before recycling them, so they offered to pay for shipping if cus-
   tomers returned the packaging. Although the program is new, customers are
   returning 28 percent of the packaging, and the company has saved $95,000
   thus far.
Reduce or reuse materials associated with
manufacturing products
   Nineteen WasteWi$e partners reported that they reduced waste in their manu-
facturing processes. By reducing packaging weight (lightweighting), switching to
more efficient processes, and reusing materials, WasteWi$e partners reduced the
waste associated with product manufacturing by 77,300 tons (155 million pounds)
in 1994.

   Stone Container Corporation decreased corrugated container manufacturing
   waste by more than 40 million pounds by redesigning products to eliminate
   waste during manufacturing, lightweighting, and reusing fibers recovered from
   waste water.
   Ingersoll Rand, a heavy-equipment manufacturer, reduced the volume of fer-
   rous metal shavings being landfilled by 520,000 pounds through improvements
   in its manufacturing process.
   Xerox Corporation accepts used copiers from its customers, disassembles
   them, and reuses or remanufactures as many parts as possible in making new
   products. Xerox has reused 50 million pounds of metals and 2.5 million
   pounds of plastic materials from its U.S. facilities.
Reduce the use of primary packaging
   In 1994, 14 WasteWi$e partners reduced primary packaging by more than 9,500
tons (19 million pounds) by lightweighting the materials used or eliminating prod-
uct packaging altogether.
c  S.C. Johnson & Son, Inc., reduced primary packaging by more than 12 million
   pounds by reducing both ferrous and plastic packaging of products by 25 per-
   cent. For example, the company lightweighted by 10 percent the 12-ounce and
   2-liter plastic containers for a liquid cleaning product.
c  Land O' Lakes reduced primary packaging by nearly 500,000 pounds. The com-
   pany achieved  this reduction by eliminating paperboard sleeves on 16-ounce
   margarine-spread tubs, converting foodservice and deli cheese overwrap to a
   lighter weight  material, and reducing the package length for a processed cheese
c  Procter & Gamble designed new packaging for cooking oil that will eliminate
   2.5  million pounds per year of plastic and 1.3 million pounds per year of corru-
   gated material.
c  Crown Cork & Seal Company, a packaging manufacturer, eliminated 48 mil-
   lion pounds of steel and  aluminum by lightweighting the cans it produces.
Reduce the use of supplies
   Thirty-eight companies reported taking steps to reduce their use of high-grade
paper, conserving a total of 3.4 million pounds of white paper. Seventeen partners
initiated actions  to reduce their use of mixed paper (e.g., direct mail and interof-
fice envelopes), conserving an additional 9.9 million pounds of paper. Companies
estimated reducing the use of paper or other supplies by a total of 8,600 tons (17.2
million pounds).

   c  McDonald's reduced low density polyethylene (LDPE) usage by 2.1 million
      pounds by switching to a redesigned trash bag that is both stronger and thinner.
   c  Chrysler's Information Systems Print Reduction Team reduced the number of
      pages the company printed by 10 percent from the previous year. This elimi-
      nated approximately 15 million pages of print—the equivalent of 150,000
      pounds of paper.
   c  BankAmerica conserved 1.4 million pounds of paper through a comprehensive
      waste reduction program. The bank instituted a duplexing policy and rein-
      forced it through employee education; began printing account reconciliation
      information on the back of checking account statements, rather than on a sep-
      arate page; and replaced procedure manuals in bank branches with a
      combination of a condensed reference library in the branches and a telephone
      support center. These paper reduction measures saved BankAmerica more than
      $1 million.
   Donate products/materials
      Donating not only helps reduce solid waste but also benefits the community.
   Seventeen WasteWi$e partners reported donating products and materials, conserv-
                        Savings  Measure Up
    Measuring the success of waste reduction efforts enables companies to identify which
actions are most cost-effective and to share successes with employees, management, and
shareholders. For example, Dow Corning Corporation used a simple calculation to estimate
that it conserved  more than 1.7 million pounds of material through repair and reuse of wood
pallets, thus saving $530,000. "Measuring your efforts allows you to continuously improve your
waste reduction program. You discover further opportunities to cut costs and are able to share
your successes with others," explained Dow Coming's Senior Recycling Coordinator, Kim
    When aggregated, as in this report, these company estimates demonstrate the mag-
nitude of the environmental results that voluntary efforts can achieve and suggest the
enormous potential for other businesses to prevent waste, recycle, and increase the use of
recycled products.
    While estimating the amount of materials collected for recycling is straightforward, waste
prevention measurement is a new and evolving area. Ease of measurement varies based on
each company's waste prevention activities and existing tracking systems. To assist WasteWi$e
partners and other companies in measuring their waste prevention efforts, EPA is developing
case studies and practical methods that can be readily adapted to an individual company's cir-
cumstances. EPA will be sharing this information through 1995 and beyond.

 Figure 3
           Materials Recycled by WasteWi$e Partners in 1994
                     (WasteWi$e & Non-WasteWi$e Activities)
                                  All Figures in Tons
   300 pen
   200 pen
   100 poo
Number below the bar is the number of companies reporting figures for that material. Percentages are based on a total
of 956,684 tons of material collected for recycling. (Due to rounding, the sum of individual material values may vary
from the total.) Non-ferrous includes aluminum; "other" materials include batteries, tires, and telephone directories.

   ing 800 tons (1.6 million pounds) of materials. Donations included furniture,
   building materials, surplus supplies, and excess food.

   c  Tidyman's grocery stores donated 208,000 pounds of leftover food to local
      churches and food banks.

   c  State Street Bank & Trust Company salvaged two truckloads of carpeting,
      lights, ceiling tiles, and cabinets from a demolition project and donated the
      materials to a United Way agency for reuse  in a housing project. The reuse of
      these materials diverted 70,000 pounds of waste from disposal; the materials
      were valued at approximately $20,000.

   c  Baxter International Inc. donated 950,000 pounds of surplus or short-dated
      medical supplies and equipment, worth more than $ 11 million, to nonprofit
   Recyclables Collection
      Of the companies reporting, 159 reported on efforts to collect recyclables.
   WasteWi$e partners recycled more than 956,000 tons (1.9 billion pounds) of mate-
   rial in  1994. Much of this amount is attributable to ongoing company recycling
   programs, which were expanded or improved as part of company WasteWi$e
   goals. For example, partners expanded programs through employee education and
   community outreach and by adding new materials where markets for them exist-
   ed. Because WasteWi$e recycling goals took many forms and were often
   integrated into overall recycling efforts, the amount of materials collected specifi-
   cally as a result of WasteWi$e activity was difficult to extract from overall 1994
   recycling figures. Many companies did not attempt to differentiate recyclables col-
   lected  for WasteWi$e goals from total recyclables collected in 1994. Based on

  Unusual Materials Collected for Recycling by WasteWi$e Partners
  c  Burlap animal beedbags (Dow Corning)
  c  Utility poles and wood cable reels (Baltimore Gas & Electric)
  c  Porcelain insulators (Florida Power Corporation)
those that were able to make this distinction, a minimum estimate is that more
than 61,700 tons of materials were collected as a direct result of WasteWi$e goals.
   As illustrated in Figure 3, the materials recycled in the highest amounts were
corrugated containers/boxes (304,347 tons), ferrous metals (189,451 tons), and alu-
minum/other nonferrous metals (187,026 tons).
   In 1994, several WasteWi$e partners expanded recycling efforts by building
partnerships within their communities:
c  Opp and Micolas Mills helped a local elementary school start a recycling pro-
   gram and began hauling the school's white paper to a recycling facility. The
   company is working toward reaching an agreement with the local newspaper
   office to transport its discarded newspapers, along with the company's own
   paper, to a recycling facility in a nearby town.
c  Virco Manufacturing helped a local school's recycling program raise money for
   a trip to Space camp. Virco also allows vendors to deposit their corrugated
   material at Virco for recycling.
c  Bell Atlantic shared responsibility for recycling old telephone directories with
   numerous local governments throughout the mid-Atlantic states.
Purchase or Manufacture of  Recycled Products
   WasteWi$e partners helped stimulate the market for recovered materials by
expanding their purchases of recycled-content products. Eighty-five partners pur-
chased new products made with recycled content, and 54 partners purchased
products with an increased amount of recycled content. (Some companies did
both.) Collectively, WasteWi$e partners purchased 23 different kinds of recycled
products. It was difficult for many companies to estimate the additional amount
spent in 1994 on recycled products. Many companies did report  on their activities,
   To kick off their buy-recycled
efforts, many companies estab-
lished corporate policies to
purchase recycled products wher-
ever feasible. Safety-Kleen
Corporation set a goal to increase
the amount of money spent on
"The WasteWi$e program increased our
awareness of avenues for buying
recycled products and showed us new
ways to minimize solid waste."
                                            Rod Rehwinkel, Corporate Executive Chef
                                                          Perry Restaurant Group

recycled products by 10 percent annually. Several companies worked with their
suppliers to identify recycled products that meet their specifications. The Coca-
Cola Company works with its suppliers to ensure that specific levels of recycled
content are used in the manufacture of its packaging. U.S. Steel's Gary Works
facility is working with suppliers to increase the postconsumer content in several
products it purchases, such as janitorial and office supplies. The Walt Disney
Company encourages its vendors to carry more recycled products, and the compa-
ny's paper buyers investigate new or alternative recycled papers for print jobs,
including annual reports, advertising materials, internal newsletters, corporate
forms, business cards, and tickets.
   WasteWi$e partners most frequently purchased recycled-content paper prod-
ucts [see box].  Several companies found more unusual recycled products to meet
their needs, however, such as:

c  Plastic picnic tables (Monsanto)
c  Rubber ground cover for playgrounds (Amgen)
c  Concrete speed bumps (Amgen)
c  Paper straws  (Perry Restaurant Group)
   Several WasteWi$e partners that also participate in the National Recycling
Coalition's Buy Recycled Business Alliance made exceptional contributions by
devoting substantial  resources to purchasing a variety of recycled products. These
companies and the total amount each spent in  1994 on recycled products are:
American Airlines ($79 million), Bell Atlantic Corporation ($41 million), DuPont
($80 million), McDonald's Corporation ($309 million), and The Walt Disney
Company ($30 million).
   Six WasteWi$e partners chose the optional goal
of increasing the amount of postconsumer material
in the products they  manufacture. A few highlights:
   Stone Container Corporation increased the
   amount of postconsumer material in its paper
   and paperboard production from 36 to  38 per-
   cent. This increased its total use of
   postconsumer material to over 2 million tons
   in 1994.
   Xerox Corporation used 25 percent postcon-
   sumer polyethylene terephthalate (PET) in the
   manufacture of transparencies.
   Coors Brewing Company used 85 million
   pounds of postconsumer aluminum to manufac-
   ture cans in 1994.
 Recycled Products Most
Frequently Purchased by
   WasteWi$e Partners
c  Copier paper
c  Printer/computer paper
c  Stationery (letterhead,
   business cards, envelopes)
c  Paper towels
c  Toilet paper
c  Toner cartridges
c  Folders
c  Corrugated
c  Packaging material/filler
c  Brown/mixed paper
   envelopes (e.g., interoffice

WasteWi$e Services

   The WasteWi$e program offers several forms of assistance for participating
companies to help them discover waste reduction opportunities and set waste
reduction goals.

WasteWi$e Helpline (800-EPA-WISE)
   EPA established a toll-free helpline to communicate with WasteWi$e partners
and others interested in the program. Staffed by WasteWi$e information special-
ists, the helpline can answer both general program questions and specific
technical questions on waste reduction. Helpline staff have access to an extensive
library as well as a compendium containing current information about waste
reduction resources nationwide. In the program's first year, the WasteWi$e
Helpline responded to more than 1,700 calls.

WasteWi$e Representatives
   Upon joining the program, a new WasteWi$e partner is assigned a WasteWi$e
representative. WasteWi$e representatives are available to provide individual
assistance to partner companies. WasteWi$e representatives can help companies
establish their goals and complete their Annual Reporting Forms, and they are on
call to provide technical assistance.
WasteWi$e Workshops
   Through early 1995, EPA sponsored 14 WasteWi$e workshops nationwide that
were attended by more than 500 participants. EPA plans to conduct additional
workshops through 1996 to share waste reduction experiences and advice among
WasteWi$e partners and other organizations interested in the program. The work-
shops typically feature presentations by partners on topics such as starting a
waste reduction team, getting employees involved, measuring results, and con-
ducting waste assessments. Workshops also have an interactive component in
which small groups brainstorm waste reduction ideas based on actual company
case studies. Several WasteWi$e partners have generously shared their time and
experiences by making a presentation at a WasteWi$e workshop.
   Presenters at Recent WasteWi$e Workshops: Advanced Micro
   Devices, Allergan, Anheuser-Busch, Hallmark, Hewlett-Packard, NYNEX,
   Pepsi-Cola General Bottlers, Perkin-Elmer, Polaroid Corporation, Target
   Stores, Tidyman's, Xerox.

                          Waste  Reduction Publications
                             In 1994, the WasteWi$e program distributed more
                          than 10,000 publications to its partners and other
                          interested parties. In addition to an introductory
                          booklet that describes the program, WasteWi$e part-
                          ners receive the following:
                          c Waste Prevention Pays Off: Companies Cut Waste
                          in the Workplace. This booklet highlights the suc-
                          cessful waste prevention strategies of companies
                          that have realized substantial cost savings.
                          c Business  Guide for Reducing Solid Waste. This
   comprehensive handbook offers "how-to" suggestions for conducting a waste
   assessment and designing a waste reduction program.
   Tip Sheets. These provide succinct, practical information on the following top-
   ics: facility waste assessments, waste prevention, recyclables collection, and
   the purchase or manufacture of products with recycled content. EPA develops
   additional tip sheets as needed.
   Recycled Products Guide (RPG). To help its partners locate products made
   with recycled content, WasteWi$e distributes a condensed version of the
   Recycled Products Guide to all participating companies. This privately pub-
   lished guide lists hundreds of U.S. manufacturers and distributors of recycled
   products. On-line information from this guide is also available via the
   WasteWi$e Helpline. (WasteWi$e also distributes a separate listing of other
   recycled-product directories.)
   WasteWi$e Update Newsletter and WasteWi$e Bulletin.  EPA publishes the
   WasteWi$e Update three times a year to showcase partner successes in pre-
   venting waste and tracking progress. The Update is distributed to all
   WasteWi$e partners  and endorsers and to thousands of interested parties out-
   side the program. The Waste Wi$e Bulletin, a single page of news published
   bimonthly, is designed to inform partners and endorsers about current program
   news. Both publications also provide referrals to other resources as well as
   technical information.
WasteWi$e Peer Exchange  Network
   The WasteWi$e Peer Exchange Network is  a new service in which WasteWi$e
partners can directly share information and experiences in implementing waste
reduction activities. To participate, partners complete a simple form indicating
the type of information they need or have to share. EPA then facilitates a match
between two or more companies. Thus far, more than 30 companies have
expressed interest in either receiving or sharing waste reduction information.

     Public Recognition
        Generating public awareness of the benefits of partners' waste reduction activi-
     ties is a major function of the WasteWi$e program. EPA draws attention to the
     WasteWi$e program through a variety of activities. These activities highlight the
     program as a whole, as well as the successes of individual partners.

     Highlighting the WasteWi$e Program
        EPA publicizes the WasteWi$e program so that the public understands the sig-
     nificance of companies' participation in WasteWi$e. EPA's goal is that the
     WasteWi$e logo will be recognized as a symbol of environmental leadership. EPA
     conducts publicity activities for major program events, such as the release of this
     report, the initial program invitation, the launching of the endorser program, the
     Endorser Roundtable, and the program's inaugural event held at the National
     Press Club in July 1994. Furthermore, the WasteWi$e program receives coverage
     in a wide range of business and trade publications, as well as in EPA publications
     such as Reusable News, Pollution Prevention News, and the EPA Journal. In the
     future, EPA plans to encourage further public recognition of the program by plac-
     ing public service announcements in key business and trade journals.
News  Release

Anheuser-Busch Companies, Inc.
Recognizing Individual Companies
   EPA also recognizes the efforts of individual WasteWi$e
partners by featuring their waste reduction successes in
WasteWi$e workshops and presentations, the annual progress
report, the WasteWi$e Update, and other EPA case studies.
Furthermore, several partner companies were featured in inde-
pendently produced video news  releases (VNR) on the
WasteWi$e program. Specific features of each company's
waste reduction efforts were highlighted in the VNR series,
which aired to an audience of millions via public broadcasting
and commercial television networks. Companies can also
          highlight their participation in WasteWi$e by using
              the WasteWi$e logo or through press releases
              and employee newsletters.

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                                                          maw  TTAVJIt

What  Does  It Take  To  Be  WasteWi$e?

   n joining WasteWi$e, partners commit to implementing or expanding a solid waste
   reduction program. There are three complementary components to the program: waste pre-
   vention, recyclables collection, and the purchase or manufacture of recycled products.
   As a first step, EPA encourages partner companies to examine their operating and purchas-
ing practices and to identify cost-effective opportunities for waste reduction. Partners then
establish practical and measurable goals, which have been tailored to their individual circum-
stances, in each of the three program areas. Partners monitor their progress and report annually
to EPA on their accomplishments. Each year, companies reexamine their efforts and set new
goals, as appropriate, to expand and enhance their waste reduction activities. EPA is available
to provide technical assistance and information to help companies establish goals, implement
programs, and monitor progress.
Waste Prevention
Waste prevention (also called
source reduction) is a critical
element of the WasteWi$e pro-
gram. Waste prevention offers
the greatest environmental ben-
efits and provides substantial
cost savings to businesses.
Waste prevention means using
less material to do the same job,
cutting waste before recycling.
WasteWi$e partners commit to
implementing three significant
waste prevention activities of
their choice and report annually
on the amount of waste they

Recyclables Collection

WasteWi$e partners commit to
initiating, expanding, or
improving company programs
to collect recyclables. In some
cases, companies add new mate-
rials to an existing program, or
they increase program efficien-
cy through activities such as
employee education or commu-
nity outreach. WasteWi$e
partners currently recycle an
impressive array of materials,
including corrugated, alu-
minum, steel, paper, plastic,
wood, organics, and glass.

Purchase or Manufacture
of Recycled Products

Many products in the market-
place contain materials
recovered from the solid waste
stream. These products are
often priced competitively with
products made from virgin
WasteWi$e partners commit to
increasing the overall recycled
content in the products they
purchase, either by purchasing
recycled products in lieu of vir-
gin products or by increasing
the recycled content in those
recycled products that they
already buy. Manufacturers
may either increase the per-
centage of postconsumer
content in the products they
make or increase the recycled
content in the products they
Tracking Progress and
Reporting Results

By March 1 of each year,
WasteWi$e partners submit
to EPA a brief report on
their waste reduction accom-
plishments for the preceding
calendar year. Partners are
asked to quantify waste pre-
vented, materials recycled, and
the additional amount spent
(from the preceding year) on
products with increased recy-
cled content. Manufacturers
also report the increased
amount of postconsumer con-
tent used in the products they
manufactured. WasteWi$e
partners are encouraged to share
cost savings that resulted from
their waste reduction programs.
For more information call the
WasteWi$e helpline at

Looking  Ahead—
1995 and  Beyond
            WasteWi$e began with a strong first year, thanks to the commit-
            ment and initiative of its Charter Partners and the other
            companies that joined the program in 1994. This inaugural year
            was also a time for EPA to learn more from WasteWi$e compa-
nies—what technical assistance they need and what program services EPA can
develop to meet those needs.

   In subsequent years, EPA will build on this foundation to share the waste
reduction message with many more companies. EPA will enhance the technical
assistance and information available to WasteWi$e partners and endorsers. Our
first-year results give an indication of the impressive amounts of material that can
be conserved—by a single large cor-
poration or a cluster of
companies—through waste reduc-
tion efforts.
EPA wants to work with more leading
corporations to demonstrate the enor-
mous power of American businesses to
prevent waste, recycle, and strengthen
markets for recycled products through
voluntary action.
   The WasteWi$e program will
continue to work with its endorser
organizations to help spread the
news of the benefits of waste reduc-
tion and to provide practical
information on starting or expanding solid waste reduction programs. Over the
next year, EPA plans to work with one or two endorsers to demonstrate in greater
depth the waste reduction achievements in their industry sector(s). This in-depth
look might focus on a specific practice that could be adopted on a wide scale
within a business sector (e.g., two-sided billing by utilities or telecommunications
companies), or it might highlight an array of cost-effective practices that a particu-
lar sector could implement. EPA invites any interested trade association to sign
on as a WasteWi$e endorser and work in partnership with EPA to increase waste
reduction practices among its membership. It's easy to do, helps businesses cut
costs, and demonstrates an industry's commitment to improving the environ-
ment. EPA will also continue to publicize the WasteWi$e program and the
accomplishments of individual partners and endorsers.
   WasteWi$e will expand its focus on identifying the superior money-saving and
environmental benefits of waste prevention. We will do this by emphasizing
waste prevention tips  and "how-to" information in workshops, case studies, and
other technical assistance, as well as by highlighting partner successes and cost
savings. Through the WasteWi$e Peer Exchange, we will expand the opportunities
for WasteWi$e partners to learn directly from each other about cost-effective
waste prevention and  recycling practices. To help partners monitor their waste
prevention progress more effectively, EPA will share practical methods for mea-
suring the results of waste prevention activities that have worked for other

   The second and third years for WasteWi$e promise to be just as eventful and
productive as the 1994 inaugural year, thanks to the devoted efforts of existing
WasteWi$e partners and endorsers, the leadership of new companies that will step
forward to join the program, and an EPA team that is committed to working with
businesses to expand cost-saving waste reduction practices. If you are a
WasteWi$e participant, EPA thanks you for the  leadership and hard work that are
making business waste reduction a success in this country. If you are not current-
ly participating in WasteWi$e, EPA invites you to join in this exciting effort to
reap the full environmental and cost-saving benefits of solid waste reduction and
resource conservation.

                          ^\^ •:• -^ -^ •:• -^ -^ •:• -^ -^ -:-w ••: •


                      G My company is ready to become a WasteWi$e Partner.
                         (Please complete sections A and B)
                      G I would like more information about the program.
                         (Please complete section A.)
How did you hear about the WasteWi$e program?
I	I  Periodical/Publication (Name)	
I—I  Workshop/Conference (Sponsor) 	
I	I  Trade Association (Name)	
G  Other EPA Program (Name)	
I	I  PSA/Advertisement (Location)	
I—I  Another Company (Name) 	
G  Other (Specify)	
Section A
      Company Name:
   Company SIC Code:
           Check if a

     Principal Contact:

       Phone Number:
subsidiary or
division. Name of parent company (if applicable):
                                  Title: _
Section B
       Senior Official:
         Print Name:
                      My company is ready to become a Waste Wise Partner!
                      Please send a membership packet.
                      Facilities to be included in initial waste reduction efforts:
                      (e.g., corporate headquarters only, regional facilities, all plants)

                      Approximate total number of employees in these facilities: 	
           Please cut and mail to the WasteWi$e program at the address indicated.
                           Or, fax to WasteWi$e at 703-308-8686
             For more information call the WasteWi$e helpline at 1-800-EPA-WISE.

                                  WasteWi$e (5306W)
                                  U.S. Environmental Protection Agency
                                  401 M Street, SW.
                                  Washington, DC 20460