United States
                                Environmental Protection
                                Agency
                         Solid Waste and
                         Emergency Response
                         (OS-305)
      EPA/530-SW-91-021
      SprmgySummer 1991
                                NEW
 neusable  News  is  the
if quarterly newsletter of the
EPA  Office of Solid Waste's
Municipal and  Industrial Solid
Waste Division. Reusable News
reports on the efforts of  EPA
and others to safely and effectively
manage the nation's garbage, and
provides useful information about
key issues and concerns in MSW
management. S
    In  This Issue

• The EPA Administrator's Awards
  Program: And the Winners Are...
  (P-1)
• Report Gets at the Source for
  Reducing MSW (p. 6)
• Government Agencies Join
  Forces to Address "Green"
  Marketing Claims (p. 6)
• National Park Service Implements
  MSW Management Plan (p. 7)
• A Blueprint for Plastics Recycling
  (P-7)
• EDF's New Recycling Campaign
  (p. 8)

Regional Highlights	

• Conference Attendees See
  Procurement as Key Piece of the
  Recycling Puzzle (p. 2)
• Dead Batteries Get New Life In
  New York City (p. 2)
• The Inner City Challenge:
  Bringing Recycling to Baltimore
  (P-3J
* A Perfect Match Between Buyers
  and Sellers of Recyclables (p. 3)
• A New Use for Old  Milk Jugs
  (P-4)
• Officials Swap MSW Management
  Tips (p. 4}
• A Computerized Map of the
  Recyclables Journey (p. 5}
• Southwest Cities Launch
  Regional Recycling Venture
  (P- 5)
• Recycled Product Procurement:
  California "Links Up" Local
  Governments (p. 8)
• Exploring Regionalization of
  MSW Disposal (p. 9)
The  EPA Administrator's

Awards  Program

And the Winners Are...

   PA Administrator William K. Reilly recognized the achievements of 10 exceptional
   recycling projects in a ceremony in Washington, DC, on May 15. The ceremony
was held to honor the winners of EPA's first annual Administrator's Awards Program.
Administrator Reilly said, "I salute the winners. Their work clearly shows creativity
and innovation. They are national role models and their projects can be replicated
in other communities."
  The importance of recycling as a solid waste
management tool was reflected in the number of
applications received.  Over 500 candidates ap-
plied to the 10 EPA Regions. Each Regional Of-
fice submitted its national nominations to the EPA
Administrator. From these Regional nominations,
a non-EPA expert panel, assembled by the Na-
tional Recycling Coalition, picked 36 finalists,
chosen for their innovative achievements in recy-
cling. The winners were then selected from these
finalists by Administrator Reilly.
  Reilly expressed his enthusiasm with the suc-
cess of the program when he said, "We were
delighted  with the tremendous response to our
first awardsprogramandwiththehighquality of the
solid waste projects, which made the selection
of our winners a very difficult task. In fact, all of
the finalists were outstanding."
"Oscar the Seagull" helps the State
of Rhode Island spread the recycling
message.

    (Continued on page 12)
  Special  Issue!

  Project Highlights from the EPA Regions
  By Bruce Weddle, Director, EPA Municipal and Industrial Solid
  Waste Division
I   am pleased to announce that in addition to our regular features and news
   from EPA Headquarters, this issue of Reusable News highlights a few of
  the many ambitious projects underway in EPA's 10 Regions. Personnel in
  EPA's Regions answer questions, provide technical assistance, and lend
  outreach support to communities in their jurisdictions. EPA's Regions support
  states and localities on the front  line of municipal solid waste management
  in this country.
    The regional projects featured in this issue reflect the multidimensional nature
  of managing MSW in today's society and illustrate the strong interdependence
                                              (Continued on page 2)
                                    Reusable News is printed on recycled paper.

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 Project Highlights
 from the EPA
 Regions
 (Continued from page 1)
 of the different players involved
 in MSW issues. The projects
 tackle some of the most complex
 Issues facing solid waste
 managers today,  including
 reglonalization of MSW disposal,
 procurement  and market
 development, and recycling in
 the inner city.
   Many  of  the  projects
 described in this issue  were
 conducted through EPA grants.
 EPA awards a limited number of
 grants  to nonprofit entities:
 federal, state, interstate, and
 local public  authorities; public
 agencies and institutions;
 private  agencies, institutions,
 and individuals;  and Indian
 tribes.  Profit-making organiza-
 tions are not eligible.
   EPA maintains a data base sys-
 tem, the Workplan  Information
 Management System (WIMS),
 which lists EPA Headquarters and
 Regional MSW grant/contract
 projects. For more information
 about these projects, contact
 Deborah Gallman of  EPA
 Headquarters at FTS382-4683 or
 (202)382-4683.£
     Corrections
  In the Fall 1990 issue of Reusable
News, the closure date for the public
comment period concerning possible
changes to the paper procurement
guideline (page 1) was inadvertently
omitted. The closure date was Decem-
ber 3, 1990; we apologize for any in-
convenience this omission caused our
readers.
  Also in the Fall issue, the amount
of waste diverted from disposal
through recycling  in  Seattle,
Washington, in 1989  (page 6) should
have been reported as 242,000 tons
rather than 420,000 tons.
JU Region One
Conference Attendees
See Procurement as  Key  Piece
of the  Recycling Puzzle
   To tackle recycled product procure-
   ment  issues and to promote
markets for recycled goods  in New
England, EPA Region 1 (Connecticut,
Maine,  Massachusetts,   New
Hampshire,  Rhode Island, and Ver-
mont)  sponsored the 1991  New
England Recycled Products Procure-
ment Conference and Vendor Show
on April 22 to 24, during celebrations
for the 21st Earth Day.
  "I was impressed that over 400
people  attended the conference and
demonstrated  a  real interest in
recycled products' procurement,
given the difficult economic times,"
said John Hackler, Chief of the Solid
Waste and Geographical Information
Systems Section of EPA Region 1.  He
went on  to say, "More and more
people are becoming aware that
procurement is a key piece of the recy-
cling puzzle." The conference was
such a success, the Region hopes to
make it an annual event.
  During the conference, an  interna-
tional group of industry leaders and
public officials discussed procure-
ment of recycled products, recycling
programs, and related solid waste is-
sues. Nineteen different workshops
were held on many topics related to
recycling   and   procurement.
Workshops were categorized into
three "tracks" (government, industry,
and products) based on the primary
affiliations of conference attendees.
  The workshops  educated people
about the existence of products made
from recycled goods and the impor-
tance of procuring these products.
Recycled paper procurement came up
often, because of paper's large repre-
sentation in the municipal waste stream
(over  40 percent) and its salience in
everyday life.  In addition, workshops
focused on such up-and-coming issues
as composting, market development,
and plastics recycling.
  To  complement the workshops, 60
vendors were present, representing
diverse industries from antifreeze to
plastics. The vendors came from as far
away as Florida and Ohio to participate
in the show.
  Twenty-five organizations joined
Region 1 in cosponsoring the event,
including the U.S. General Services Ad-
ministration, the U.S. Government Print-
ing  Office,  the National Recycling
Coalition, and various state  environ-
mental and procurement agencies. The
Northeast Recycling Council  and the
Rhode Island Department of Environ-
mental Management assisted Region 1
in planning the event.
  For more information, call Ron Jennings
of EPA Region 1 at  (617) 573-9656 or
FTS 883-1656 or Sally Mansor of Region
1 at (617) 223-5529 or FTS 833-1529.1
]M Region Two

Dead  Batteries Get  New Life

In  New York City
   From the toys that children play with
   to the cars  their parents drive, the
cycle of batteries is part of daily life.
When old  household batteries die, we
simply buy new ones. All those dead
batteries in the  trash, however, contain
metals that can present environmental
concerns when improperly disposed of.
  Looking for solutions, EPA Region 2
(New Jersey, New York, Puerto Rico,
and the Virgin Islands) teamed up with
the Environmental Action Coalition
(EAC) in New York City to explore the
feasibility of recycling batteries.  This
would not only remove them from the
waste stream, but would also allow the
metals in the batteries to be reused.
With EPA funding, EAC developed the
Household Battery Recycling Project.
This program sought to expand on pre-
vious EAC collections by identifying
             (Continued on page 11)

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teT ^
|jjj] Region Three

The Inner City  Challenge

Bringing Recycling to Baltimore
   Developing solutions to environmen-
   tal and economic challenges has
been the role of Baltimore Jobs in Ener-
gy Project (BJEP) for 10 years. Now
with funding from EPA Region 3
(Delaware, Maryland,  Pennsylvania,
Virginia, West Virginia, and the District
of Columbia), the non-profit group plans
to implement a creative proposal to use
recycling  to  help Baltimore's  disad-
vantaged neighborhoods.
  Like many other cities, Baltimore has
instituted a limited recycling program in
local neighborhoods to alleviate its
MSW disposal problem. By 1994, the
city hopes to  have in place a curbside
program that will recycle 20 percent of
its solid waste  stream.  Finding local
facilities that can process the collected
material into new products has proven
difficult, however. To avoid a glut of
recyclables, most of the material has to
be transported to remanufacturing
facilities outside of the city, taking the
economic benefits of processing this
material with it.
       Decentralized,
     community-based
   operations represent
  the most cost-effective
  way to recycle in urban
            areas.
  These economic benefits could help
the city enormously, especially low-in-
come areas. For years, Baltimore's inner
city has suffered from the typical
downward spiral of poor neighborhoods.
As industrial operations close down or
relocate, the tax base shrinks and the
area receives a declining share of the
city's  wealth, despite the presence of
available land, buildings, and labor wait-
ing for investment.
  BJEP sees  the presence of com-
munity-based recycling facilities as an
answer to  this problem. The group
plans to attract remanufacturing com-
panies  into Baltimore's low-income
neighborhoods so that the benefits of
recycling can be  kept in the city. The
neighborhoods will receive a needed
economic boost, while the recycling
program will be made more efficient.
Thecompanies.inturn.willbenefitfrom
the availability of inexpensive space,
ranging from abandoned warehouses
to open lots, in which  to set  up
processing facilities.  "Decentralized,
community-based operations represent
the most cost-effective way" to recycle
in urban areas,  according to Dennis
Livingston, the founder of BJEP.
  BJEP will act as a broker between
remanufacturers, residents and proper-
ty owners, and the city. The group will
first identify potential companies and
solicit applications from them. BJEP
then plans to select the remanufac-
turers that will bring the most economi-
cally viable  and labor-intensive
processes to Baltimore. The firms will
be required to hire and train local resi-
dents. In cases where the communities'
efforts are vital to the success of the
operation, BJEP will negotiate to give
residents a voice in company decisions.
BJEP will also work with local officials
and agencies on issues such as zoning
to ensure that the relocating process is
a smooth one for everyone concerned.
   This project has the potential to  in-
fuse new energy into both Baltimore's
disadvantaged communities and  its
recycling program. For more informa-
tion about the project, contact Andrew
Uricheck of EPA Region 3 at  (215) 597-
0982 or FTS 597-0982.1
HI Region Four

A Perfect Match

Between

Buyers and

Sellers  of

Recyclables

    Matchmakers have long been used
    to bring two people together. In
EPA's  Region 4 (Alabama,  Florida,
Georgia, Kentucky, Mississippi, North
Carolina, South  Carolina, and Ten-
nessee),  a  different  kind  of
matchmaker is being used to bring
together  buyers  and sellers of
recycled materials. This matchmaker
is a computerized data base that is
enabling local governments and non-
profit  organizations in Region 4 to
identify potential buyers for the used
materials that they have  collected.
The data base  will go a long way
toward promoting recycling markets in
the Southeast.
   Region 4 is funding the data base
project through a cooperative agree-
ment  with  EnvirpSouth, Inc., the
company developing the data base.
The Southeast  Recycling  Market
Council is also providing leadership,
advice, and input for the project. The
Council, which was formed  in May
1990,  is made up of leaders in in-
dustry, trade associations, and
government-related organizations
with an interest in recycling markets.
Members of the Council include rep-
resentatives from:
H The American Paper Institute
B The Steel Can Recycling Institute
H The Institute  of Scrap Recycling
   Industries
• The National Association for Plastic
   Container Recovery
H The National Soft Drink Association
H The glass industry
• The aluminum industry
• The Council of State Governments
• The Tennessee Valley Authority
The purpose of the Council is to
promote recycling by assisting in the
resolution of public policy and market

             (Continued on page 10)

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H Region Five
A New  Use  for Old  Milk Jugs
   Recycling has received  a lot of
   press in recent years and most
people are now aware  that recy-
cling involves  more than  merely
collecting  discarded products at  a
curbside,  a business, or a com-
munity drop-off site. For recycling
to be successful, raw materials must
be reclaimed from collected products,
new  products need to be  made from
the raw materials, and these products
must be  used. Clearly,  finding
markets for recycled  materials is
key  to closing this  "recycling loop."
EPA's Region  5 (Illinois, Indiana,
Michigan,  Minnesota, Ohio, and
Wisconsin), in cooperation with the
Ohio Department  of  Transporta-
tion, the  Federal Highway Ad-
ministration, and the University of
Toledo's College of Engineering, is
helping to create a new market for
one widely used product: plastic milk
jugs.
   Plastic milk jugs  are increasingly
collected for recycling.  They  are
generally made from  high-density
polyethylene  (HOPE), the  most
highly used plastic  resin in the
United  States.  Recycled HOPE
has many uses, such as in plastic
bottles and toys, and may poten-
tially have a new use. According to a
preliminary  review, it appears that
recycled HOPE could partially
replace virgin HOPE  resins in the
construction of  highway drainage
pipes. Approximately 250,000 tons of
virgin HOPE are  used each year to
construct these  pipes.  If  recycled
HOPE could be substituted for the
virgin resins, this market could ab-
sorb a large portion  of the HOPE
recovered in  recycling operations
(80,000 tons were recovered in 1990)
and would help to close the  milk jug
recycling loop.
  With funding from EPA Region 5,
the  University of Toledo's College of
Engineering will test highway
drainage  pipes  made  from recycled
HOPE to ensure that they can meet all
American Society  for Testing and
Materials (ASTM) and American As-
sociation  of   State Highway
Transportation Officials (AASHTO)
performance standards.
             (Continued on page 11)
jfy Region Six
Officials Swap MSW Management Tips
   The search for  effective solid
   waste planning in Texas had been
gaining momentum in the 1991 legis-
lative session. With a flurry of new
laws coming up in the state legisla-
ture, EPA Region 6 (Arkansas,
Louisiana, New Mexico, Oklahoma,
and  Texas) saw an opportunity to
bring together state and federal offi-
cials to share  the  latest MSW
management ideas.

   Region 6 coordinated with  the
Texas House of Representative's En-
vironmental Affairs Committee to ar-
range the Solid  Waste  Issues
Workshop last February. The two
groups had to act quickly to capture
the attention of busy lawmakers in
mid-session. Together,  they  en-
couraged many legislators and their
assistants, as well as agency officials
and  representatives from the
governor's office, to put aside booked
schedules and politics and bring their
best  ideas to the meeting.
  The  hard work preparing for the
meeting yielded a terrific learning ses-
sion for all participants. A range of en-
vironmental issues relating to MSW
management were discussed, from the
effect of the Federal Pollution Preven-
tion Act of 1990 on Texas industries to
an exchange of ideas on how to start
recycling programs in local communities.

  The workshop focused on several
recycling issues in particular.  Many
Texas legislators voiced concern over
the ambiguous use of the term
"recycled" on packaging and in adver-
tising. Region 6 officials described ac-
tions EPA  is taking to address this
concern, including  setting voluntary
national guidelines  on specific recy-
cling terminology to reduce consumer
confusion. (See  related article,
"Government Agencies Join Forces to
Address 'Green' Marketing Claims," on
page 6 of this newsletter.) The issue of
developing markets for recycled
products also was raised. Attendees
agreed that Texas could  generate
demand by developing procurement
guidelines to encourage the purchase of
recycled materials by state government,
similar to current federal guidelines.
  This  was the first time in years that
federal  and Texas waste management
officials had sat down and shared infor-
mation  and ideas, according to Mark
Smith, Chief Clerk for the Environmen-
tal Affairs Committee. He called  the
Solid Waste  Issues Workshop "a
hallmark session for  issues  affecting
the environment."
  By the end of the day, the participants
had been exposed to new perspectives
on methods of solid waste management
and had discovered  new sources of ex-
pertise.  The organizers hope this new
spirit of  cooperation will help Texas and
EPA advance on a  variety of environ-
mental fronts. For more information on
the workshop, contact Guanita Reiter of
EPA Region 6 at (214)  655-6655, or
FTS 255-6655.1

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HI Region Seven
A Computerized Map of the
Recyclables Journey
    Now that we've collected it, what do
    we do with /f ?This is a question that
plagues  many would-be recyclers. If
you collect recyclable  materials
anywhere in the Upper Midwest of the
United States, however, you will soon
be able to get the answer to this ques-
tion through a computerized data base.
   EPA's Region 7 (Iowa, Kansas,
Missouri, and Nebraska), in coopera-
tion with the Iowa Department of
Natural  Resources, is funding  the
Iowa State University's effort to
develop  a data base that lists buyers
and transporters of recyclables in the
Upper Midwest, an area that includes
all of Region 7, as well  as  Illinois,
Wisconsin, Minnesota, and  the
Dakotas. The data base, called MAR-
TIN (Mid-America Recycling &
Transportation Information Network),
includes information on recycling
brokers, operators, and end-users that
buy  seven  kinds of recyclable
materials:  paper and cardboard,
glass, ferrous metals, plastics,
automobile batteries, used tires, and

  Anyone with a personal
  computer, modem, and
      communications
  software can access the
   data  base at no cost,

waste motor  oil. Ultimately, those
wishing to sell recyclable materials
in the Upper  Midwest  area will be
able to access the  data base to find
the best transporters and buyers of
their materials.
  Data on  the types of materials pur-
chased by companies, as well as any
quality and/or quantity specifications
they have, are included in the data
base. Also included is information on
company locations and their access to
rail, truck line, or barge service. Addi-
tionally, the rates, routes, and
availability of many regional transporta-
tion companies are given.
  Work on MARTIN began about a
year ago. Since that time, the Univer-
sity has collected data on over  250
companies that purchase recyclable
materials. This information has been
input into a working data base. The
data base  has recently  been made
available through a computer hookup.
Anyone with  a personal computer,
modem,  and  communications
software can currently use MARTIN
at no cost.

             (Continued on page 10)
If Region Eight
Southwest Cities Launch
Regional Recycling  Venture
A    group of 20 southwestern cities,
   searching for ways to overcome recy-
cling barriers in their communities, have
recently united under the banner of the
Southwest Public  Recycling Association
(SPRA). By working together, the group
hopes to promote their cities' recyclable
materials as a valuable regional resource.
  While the idea is not new, the scope
is: these cities, representing six south-
western states  (Arizona, Colorado,
Nevada, New Mexico, Texas, and Utah)
will be instituting a cooperative market-
ing  program to expand recycling
throughout  the  area by  increasing
demand for their collected materials.
Recognizing its potential, EPA Region 8
(Colorado, Montana, North  Dakota,
South Dakota, and Wyoming), along
with EPA Region 9 and  several other
organizations, has offered substantial
funding in support of the project.
  These city governments are respond-
ing to a variety of recycling challenges,
many of which are unique to the South-
west. For example, transportation costs
are  higher in the Southwest than in
other areas of the country because of
the vast distances between cities. In
addition, abundant landfill space results
in low disposal costs, a disincentive for
government and private recycling ef-
forts. And the cities involved in SPRA
also have no ports from which to ship
recyclables to foreign buyers, a relative-
ly consistent source of demand for other
areas.
  The mayors of these cities were not
prepared to let their recycling programs
stagnate,  however. They convened a
2-day conference, "Southwest Recy-
cling: Creating a Regional Market," in
January 1991 to  begin formulating
ideas and proposals.
  The result was the creation of SPRA.
The new association  intends  to con-
centrate on expanding the recycling
market for both the  collected "raw"
materials and the manufactured end
products. The mayors developed
several strategies to  accomplish this
goal, from assisting businesses that
use  recyclables to establishing
municipal procurement practices that
favor recycled products.
  The ultimate goal of SPRA,  accord-
ing to its formation statement, is  to
"develop a broad base of private sector
entities throughout the southwestern
United States to serve as major pur-
chasers of  recycled  materials
generated by member cities of the As-
sociation." Member cities  recognize
that  operating  efficient  recycling
programs will allow them to collect high-
quality materials and attract investment
by industries regionwide.
  The organization is optimistic about
changing the recycling environment in
the Southwest. Combining the strength of
20 cities from all over the Southwest gives
the association influence to develop the
regional recycling markets  that local
governments  working  independently
could never have mustered. For  more in-
formation, contact Judith Wong  of EPA
Region8at(303)293-1667orFTS 330-1667.

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Report Gets at the Source for

Reducing  MSW

   The newly merged World Wildlife Fund & Conservation Foundation (WWF)
   recently released a report entitled, Getting at the Source: Strategies for
Reducing Municipal Solid Waste. The report represents the culmination of more
than a year and a half of work, conducted under a grant from EPA, by WWF
and a Steering Committee made up of representatives from organizations
involved in MSW issues. Getting at the Source examines the evolving role of
source reduction in MSW management and presents a set of recommenda-
tions,  arrived at by  consensus, for overcoming  barriers to its widespread
practice.
   In the summer of 1989, WWF launched the Strategies for Source Reduction
Project. The project, which was actively supported by OSW's Source Reduction
Program, has two objectives: 1) to analyze ways, to change product design and
use to minimize waste production; and 2) to provide a consensus building forum
fordeveloping policies to promote municipal solid waste reduction. The Steering
Committee, which is com-
posed of  19  members
from government,  con-
sumer products and retail
industries, the  waste
management industry, en-
vironmental groups, and
educational institutions,
guided  the effort.  The
diversity of the committee
brought  a wide range  of
perspectives on source
reduction to the project.
Defining Source

Reduction

 In  Getting at the Source,  the Steering
 Committee emphasizes that a nationally
recognized definition of source reduction is
needed for people to understand and prac-
tice source reduction. It  recommends the
widespread adoption of the following defini-
   Getting at the Source
recommends that the en-
tire life cycle of products
be considered so that the
reduction in waste quan-
tity or toxicity at one point
of the waste stream does
not result  in increased
toxicity or quantity else-
  MSW source reduction is the design-
manufacture, purchase, or use of materials
or products (including packages) to reduce
their amount or toxicity before they enter the
municipal solid waste stream. Because it is
intended to reduce pollution and conserve
resources, source reduction should not in-
crease the net amount or toxicity of wastes
generated throughout the life of the product.
where. It also suggests
setting national and regional goals for source reduction, and stresses the
importance of developing mechanisms to measure source reduction efforts. An
"Evaluation Framework," designed to help people evaluate source reduction
options, is also included in the report. It contains a "menu" of about 30 options
that can be used by consumers and manufacturers to reduce the amount of
waste they generate. In addition, the report advocates the establishment of a
national awards program to recognize individuals, companies, and organiza-
tions that have made significant achievements or innovations in source reduction.
  Copies of the report are available for $15 plus postage and handling, and
executive summaries are available for postage and handling costs. Call (301)
338-6951, or write to:
             WWF Publications
             P.O. Box 4866
             Hampden Post Office
             Baltimore, MD 21211
  For more information on the Strategies for Source Reduction Project,
call Christine Ervin of WWF at (202) 778-9562 or Paul Kaldjian of EPA at
(202)  475-7099. 5
Government

Agencies Join

Forces to

Address "Green"

Marketing Claims

   The Federal Trade  Commission
   (FTC) has accepted EPA's invitation
to form an Interagency Task Force on
green product labeling.  In addition to
EPA and FTC, the Task Force also in-
cludes the U.S. Office of Consumer Af-
fairs  (OCA).  The Task  Force was
established to provide a cohesive na-
tional  response to the issue of environ-
mental labeling and marketing claims,
which have proliferated in recent years.
  The Task Force will  enhance and
coordinate labeling-related  activities
within each of the three agencies. Each
agency has a clear interest in providing
consumers with accurate and consis-
tent information about the environmen-
tal attributes of products, so that they
can make informed decisions about the
products they purchase. However, each
agency also brings a unique perspec-
tive, role, and  area of expertise to the
Task Force. FTC is the primary enforce-
ment presence in consumer deception
issues. OCA coordinates federal con-
sumer policy and communicates impor-
tant consumer issues, and EPA
addresses environmental concerns.
  In March, Don Clay,  Assistant Ad-
ministrator of EPA's Office of Solid Waste
and  Emergency  Response, Ann
Wyndham Wallace, Director of OCA, and
Barry  Cutler,  Chief of the  Advertising
Bureau of FTC, held a kickoff meeting for
the Task Force. Since that time, a work
plan describing the purpose and scope of
the Task Force was developed.
  Future plans for the Task Force in-
clude  coordinating an FTC-sponsored
public hearing panel. FTC is holding
the hearing to  help determine whether
it should develop  industry guides
governing  environmental marketing
claims. Also, EPA will work closely with
FTC and OCA in its ongoing effort to
develop  voluntary national guidelines
for the terms recycled and recyclable.
The Task Force may also conduct joint
research on consumer perception, un-
derstanding, and behavior as they re-
late to environmental claims, fl

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National  Park Service Implements
MSW Management Plan
   The National Park Service (NPS) is
   a diverse federal  agency,  with
properties ranging from historic build-
ings in the hearts of cities to remote
wilderness tracts accessible only by
aircraft. Implementing  a comprehen-
sive waste management plan that fills
the needs of such varied park lands
poses quite a challenge. This spring,
however, NPS is launching  an in-
tegrated solid waste  management
plan that does just that.
  The NPS Integrated Solid Waste
Alternatives Plan (ISWAP) is designed
to  be flexible  enough  to allow  park
managers to adopt plan components
to  meet the needs of their individual
sites. This will allow parks to maximize
both resources and efficiency.  The
plan has five major components:
• Source Reduction. Parks  will
  reduce waste generation through
  various source reduction activities,
  including buying in bulk quantities
  and double-sided copying.
• Recycling. Over 100 national parks
  have already instituted recycling
  programs, which include  glass,
  paper, aluminum, plastic, waste oil,
  scrap  metal, and brush clippings.
  The plan also encourages  park
  managers in communities without
  recycling to work through local
  government and community or-
  ganizations to  establish recycling
  programs and further recycling
  awareness.
• Community  Outreach.  Park
  visitors will encounter interpretive
  programs,  exhibits, posters,
  brochures, and radio messages
  alerting them  to park recycling
  programs, as well as enlightening
  them about how they can  recycle
  and source reduce.
H Promotion of Recycled Products.
  Park managers will  help generate
  markets for recycled materials by
  procuring recycled paper and other
  products. NPS  will  use recycled
  paper  in publications  whenever
  possible.
• NPS Landfill Management.  NPS
  is currently drafting regulations
  that will severely limit the creation
  of new landfills on park lands and
  ensure that all current landfills
  comply with federal law.
  NPS also has formed a partnership
with Dow Chemical and  Huntsman
Chemical to sponsor major recycling
programs for glass, aluminum, and
plastics.  Under this  5-year program,
pilot programs in three national parks,

              (Continued on page 9)
A Blueprint  for

Plastics

Recycling

   The plastics industry, through its
   Council for Solid Waste Solutions,
has just come up with a "blueprint" for
plastics recycling that will help make
wide-scale recycling of plastic packag-
ing a reality. The Council for Solid
Waste Solutions is a task force whose
membership  includes the major
manufacturers and users  of plastics.
The Council was founded in 1988 and
its goal is to help find ways to effectively
manage the plastics portion of MSW.
  The Council has set a goal for the
plastics industry to recycle 25 percent
of all plastic bottles and containers by
1995. (In comparison, about 6 percent
were recycled in 1990.) To meet this
goal,  recycling  of common,  large-
volume products (such as soft drink
bottles, milk and juice jugs, and deter-
gent bottles) will need to be stepped up
considerably. More kinds of plastic
products, such  as  margarine  tubs,
ketchup  bottles, foam cups, and
microwave dishes, will also need to be
recycled. According to the Council, sig-
nificant increases in the level of plastics
recycling will require the efforts of con-
sumers and all levels of government,
as well as the support of the plastics
industry.
  To assist in the implementation of
successful plastics recycling programs,
the Council developed the Blueprint for
Plastics Recycling. The Blueprint is the
result of a year of analysis by the Coun-
cil concerning the existing plastics recy-
cling "infrastructure," which refers to the
system in place for getting used plastics
from the consumer to the producer of
new plastic  products. The report out-
lines the most effective strategies for

              (Continued on page 9)

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H Region Nine
Recycled Product  Procurement
California "Links Up" Local Governments
    Who you gonna call when you can't
    find recycled products? In Califor-
nia, try RecycleLink. RecycleLink is a
computerized data base that maintains
an up-to-date listing of products made
with recycled materials and places to
purchase them.
  Under a grant from EPA Region 9
(Arizona, California, Hawaii, Nevada,
and the U.S affiliated islands), the non-
profit Local Government Commission
of California (LGC) developed this  on-
line data base  for city and  county
governments in California. Tony Eulo,
policy director of the LGC, is actively
promoting RecycleLink by meeting with
elected officials around the state to dis-
cuss the importance of recycled
product procurement.
  Across  the nation, government
procurement of  products containing
recycled materials is playing a key role
in developing markets for recycling. In
California, the procurement of recycled
products has become  more  salient
since the passage of the California In-
tegrated Waste  Management  Act in
1989, which requires local govern-
ments to divert 25 percent of local MSW
from landfills by 1995, and 50 percent
by 2000.
  Cities and counties in California can
access RecycleLink via modem
through  CITYLINK and CSAC-LINC.
These other "links" are computer net-
      works for city and county governments,
      established by the League of California
      Cities and the County Supervisors As-
      sociation of California. For an annual
      fee of $240, users receive a password
      that provides access to RecycleLink's
      data base. The fee is necessary be-
      cause the data base is derived from a
      copyrighted publication, the Recycled
      Products Guide. The on-line version of
      the Guide is updated monthly, as op-
      posed to biannually for the hard copy
      Guide,  and makes searching for
      products quicker and easier.
         In addition to the  data base,
      RecycleLink has an electronic bulletin
      board that facilitates communication
      between local governments about
      recycled goods procurement and recy-
      cling program development. By using
      the bulletin board, which is free to sub-
scribers of CITYLINK or CSAC-LINC,
two or more  governments can join
together to save money through bulk
purchases.
  RecycleLink has been up and run-
ning since the beginning of February.
According to Jeff Scott, Chief of the
Solid Waste Management  Section  in
Region 9, "RecycleLink provides a
practical way for local governments to
exchange information and access the
Recycled Products Guide. We are very
pleased with how  the project has
progressed."
  In the future, RecycleLink may be-
come  accessible  to officials in other
states and may include a materials ex-
change.  For  more information on
RecycleLink, call Monica Burke of EPA
Region 9 at (415) 744-2099 or FTS
484-1433.1
    MILT: Hello. This is Milt
    Wertz in the lab. Research
    indicates that we Americans
    create garbate at an
    alarming rate.
  In fTDPs new ad campaign, a scientist
  proclaims the wonders of garbage-
  eating worms, only to find out that
  there is an easier way to save the
  world: recycling.
EDF's New  Recycling Campaign

   The Environmental Defense Fund (EOF), working with the Advertising Council and
   assisted with EPA funding, has released its new 1991 recycling campaign. The project
takes advantage of momentum generated by  its highly successful 1988-90 message,
the first nationwide advertising campaign to promote recycling sponsored by the Ad
Council.  Its effectiveness has spurred EOF  to create a new set of public service
announcements that have been released on TV and radio and in the print media.
  The theme of the campaign is "Recycle. It's the everyday way to save the world." The
ads are geared toward people who are aware of recycling, but are not yet actively
participating. And it seems to be working, with extensive donated advertising and public
response coming in. Together, the two campaigns have received over $40 million worth
of free advertising and generated 150,000 phone calls from people looking for more
information on recycling.
  A brochure on recycling is available from EDF's hotline, along with referrals to local
recycling facilities and regional coordinators. Phone (800) CALL-EDF. For more infor-
mation on the campaign,  contact EOF Recycling, 257 Park Avenue South, New York,
NY 10010. @
8

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National Park Service Implements MSW Management Plan
(Continued from page 7)
Great Smoky Mountains, Tennessee;
Grand Canyon, Arizona; and Acadia,
Maine, began last summer, in their
first season, these parks recycled
over 100,000 pounds of  materials.
Yosemite was added to the recycling
effort this  spring, and three more
parks should begin participating by
the end of the year. The program
was one of the National Finalists in
EPA's Administrator's Awards
Program.
  Constance  Kurtz, manager  of
ISWAP, feels the national parks are
an ideal place to launch an aggres-
sive  waste management campaign
since proper management of the
nation's resources is "part of their
mandate to protect and preserve the
environment and resources." As host
to more than  250 million park
visitors each year, NFS has a uni-
que opportunity to play a leader-
ship role in demonstrating and
promoting effective waste  manage-
ment practices. For more informa-
tion, contact Constance  Kurtz  at
NPS Engineering & Safety Ser-
vices Division,  P.O. Box 37127,
Washington, DC 20013-7127.1
   Region Ten
Exploring  Regionalization of
MSW Disposal
 In the past, MSW disposal was con-
 sidered a local activity, with in-
dividual communities assuming sole
responsibility for managing their own
garbage.  Today, however, waste is
often transported long  distances to
available  landfills, even across state
lines. Many communities are finding
that this "regionalization" presents a
cost-effective opportunity for environ-
mentally sound waste disposal.  But
regionalization has also  created a
host of questions regarding MSW
policy. EPA Region 10 (Alaska, Idaho,
Oregon, and Washington)  addresses
these questions as they relate to the
Pacific Northwest  in its report,
Analysis of the Policy Implications of
Regional MSW  Disposal, which is
aimed at state and local policymakers.
  According to the report, a prime im-
petus behind regionalization is in-
creased costs of landfill construction,
operation, and closure resulting from
the implementation of new environmen-
tal regulations. These increased costs
make it cheaper to transport waste to a
few large, regional landfills,  rather than
to send it shorter distances to multiple,
small landfills.
  The  report identifies  three key
players in regional MSW disposal
schemes: the exporters of wastes, the
receivers of  wastes,  and those along
waste transportation routes. Each of
these players is confronted with a dif-
ferent set of costs and  benefits with
regionalization. Some of these costs
and benefits can be quantified,  like the
increased traffic flows that will occur
along transit routes.  Others, such as
image problems for the waste
receivers, are more difficult to  put a
value on. The report outlines  these
costs and benefits and offers sugges-
tions on how they can be quantified.
      Regionalization
         presents a
       cost-effective
      opportunity for
  environmentally sound
      waste disposal.
  To encourage communication and
cooperation  on regionalization,
Region 10 is coordinating con-
ference calls with state solid waste
managers. In response to a request
from the states, the Region also will
devise a matrix of the solid waste
regulations   in  each  Pacific
Northwest state. This matrix will
help clarify each state's present
public policy on MSW issues.
  In addition, Region 10 plans to hold
a forum later this year that will bring
together  regulatory and legislative
decision-makers from around the area.
The forum should provide a setting for
discussing policy recommendations
regarding state coordination on MSW
disposal issues, including regionaliza-
tion, interstate transport of all types of
nonhazardous solid wastes, and
regulation development. For a copy of
the report or for more information, con-
tact Lauris Davies of EPA Region 10 at
(206) 553-6522 or FTS 399-6522.1
A Blueprint for
Plastics Recycling
(Continued from page 7)

collecting, handling,  and reclaiming
plastics and evaluates the state of
current plastics recycling facilities.
Markets for recycled plastics also are
analyzed, and suggestions made  on
ways to expand markets for both pure
and mixed recycled plastics.
  In addition, the Council is providing
direct technical  assistance, through
demonstration programs, workshops,
and seminars on recycling, to  local
communities that wish to design plas-
tics collection programs and to busi-
nesses interested in plastics handling.
It also provides publications and other
informational materials  to interested
individuals and organizations on  all
steps  of the  plastics recycling
process. A variety of computer
software  packages also have been
evaluated by the Council. These pack-
ages were developed to  assist in the
analysis and creation of effective recy-
cling programs. The Council is work-
ing to make some of these software
packages more  flexible and readily
available. It also provides technical
assistance on the use of these com-
puter programs.
  Additionally, the Council has set
up a toll-free information hotline to
answer questions on plastics recy-
cling, to match buyers of recovered
plastics with those  who have col-
lected the material,  and to  dis-
tribute informational materials. To
obtain  a  copy of the Blueprint for
Plastics  Recycling or  for informa-
tion on other plastics recycling is-
sues, call  the  Council for Solid
Waste  Solutions Hotline at 1-800-
2-HELP-90. In Washington, DC, call
223-0125.1

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                     Hot Off the Hotline
                        uestion: My community is considering collect-
                     ing plastics for recycling. What issues should I be
                     aware of?
    _ Answer: At present, at least 500 community recycling programs collect
    and recycle  plastics.  More! than 360  million pounds of postconsumer
    plastics (plastics that haveibeen used as consumer items or have entered
    and been collected from MSW) were recycled in 1990. At the same time,
    however, community progrjams continue to face significant technological
    and economic hurdles.    ;
      While collection and sorting are  key to successful plastics recycling,
    barriers to effective collection and sorting currently exist. The light weight
    of most plastics is a barrier to cost-effective collection. When plastics are
    collected with other recyclable materials in  community programs, they
    constitute a much larger; share of the  total volume  of the  collected
    materials than they do of vj/eight. This tends to increase collection costs,
    which are most directly related to the volume of  material collected. But
    because the value of recycled materials is related to their weight, com-
    munities cannot recaptur4 these high collection costs when they sell
    recycled plastics.         ;
      While this problem can be avoided by crushing or shredding plastics at
    the point of collection, these strategies make sorting difficult, and sorting
    is important to the commercial success of  plastics recycling. The majority
    of plastic articles  discarded in MSW are  manufactured from one of six
    different plastic resins (orje example of a plastic resin is polyethylene
    terephthalate, or PET, w|hich is used in the manufacture of plastic
    beverage bottles). Recycled plastics have the most value if they can be
    sorted by resin into separate batches, each containing only one resin type.
    These essentially  pure batches of recycled plastics can be sold for prices
    competitive with prices paid for virgin plastics. Unsorted, mixed plastics,
    on the other hand, have much less value.
      Therefore, a conflict exists between  the requirements for efficient
    collection and sorting. Collection is most  efficient if plastic items can be
    shredded or crushed, but porting is most  efficient with intact, uncrushed
    items. A number of industry efforts are currently under way to tackle this
    dual challenge.  (See related article, "A Blueprint for Recycling," on page
    7 of this newsletter.)      ;
                                    Region Four

                                    A Perfect Match
                                    Between Buyers

                                    and Sellers of
                                    Recyclables
                                    (Continued from page 3)

                                    development issues and by collecting
                                    and disseminating information on recycling
                                    markets.
                                      The data base includes information
                                    on buyers of recyclable materials, in-
                                    cluding glass, paper, ferrous and non-
                                    ferrous  metals, plastics, rubber,
                                    drums, pallets, and batteries. Enviro-
                                    South has sent out over 2,300 surveys
                                    to potential buyers, including dealers,
                                    processors,  and end-users that  pur-
                                    chase residential, commercial, and in-
                                    dustrial recovered materials. To date,
                                    several hundred  completed surveys
                                    have been returned and a major phone
                                    campaign is under way to increase the
                                    response rate.
                                      Information from the surveys  has
                                    already  been input into the com-
                                    puterized data base, which is  now
                                    available for use by local governments
                                    looking to sell recovered materials in
                                    Region 4. A number of local govern-
                                    ments have already been matched up
                                    with buyers for their materials through
                                    the data base. There is currently no
                                    cost  for buyers to be included in the
                                    data  base or for local governments to
                                    use it.
                                      For more information about being
                                    included in the data base or using the
                                    data base  to  find markets  for
                                    recovered materials in Region 4,  con-
                                    tact Martha Mclnnis  of EnviroSouth,
                                    Inc.,  at (205) 277-7050.1
Region Seven
A Computerized Map of the Recyclables Journey
(Continued from page 5)
  Because the data base has only
recently  been put into  operation,
some glitches still need to be worked
out. John Even, one of the directors of
the project at Iowa State, asks users to
have some patience in these early
stages of data base use.
  As  data  base  development
proceeds, more information will be
collected and added to MARTIN. Cur-
rently, most of the data that has been
collected  focuses on companies  in
Iowa.  Ultimately, though, com-
panies throughout the Upper Mid-
west  area will be included.  The
University,also  plans to set-up an
information line for people who do
not have direct  access to the com-
puter data base. It will then be pos-
sible  to obtain   information on
buyers and transporters of recycl-
able materials by asking questions
of the computer through a touch-tone
phone.
  For more information  or to have
your company included in the data
base, call  David  Flora of EPA
Region 7 at (913) 551-7523 or FTS
276-7523,  or John Even or  Keith
Adams of Iowa State University at
(515) 294-1682. To access MARTIN
directly  through  a computer
modem,  call-up  1-800-437-8932,
Monday through  Friday from 8:30
a.m. until 12:00 noon,  Central
Standard Time.!
10

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Region Two
Dead  Batteries Get New Life In
New York City
(Continued from page 2)
both those aspects of battery recycling
that are currently feasible, as well as
any limiting factors that may exist.
  In January 1990, EAC established a
limited battery collection program in
Manhattan and Queens. Approximately
25 residential and commercial drop-off
sites were involved in this effort, which
separated over 50 pounds of waste bat-
teries. These collections were entirely
voluntary, and had excellent resi-
dent and employee participation,
demonstrating the promising potential
of large-scale programs.
  Attempts to find companies to process
collected batteries, however, revealed
the  principal challenge facing these
programs. No facilities exist for the most
common varieties of batteries sold today,
the alkaline and "general purpose" bat-
teries, because the recycling technology
is new and untested. Even for batteries
that can be recycled commercially, such
as those containing cadmium, it proved
very difficult to find firms with processing
facilities. Despite the economic benefits
of recovering the metals from waste bat-
teries,  few companies are currrently
prepared to recycle.
  In its research, though,  EAC dis-
covered some  promising trends. The
battery  manufacturing  industry has
developed ways to reduce the amount
of potentially toxic  metals,  especially
mercury, in its most common batteries.
The  "general purpose" battery  now
can be manufactured with  almost no
mercury,  and  the amount needed  in
alkaline batteries has been reduced
substantially.
   In addition, both U.S. and foreign
firms are beginning to develop recycling
technologies that  will allow metal
recovery  from more battery varieties.
Reclaiming these valuable metals rep-
resents a strong incentive  for com-
panies to invest in  new  recycling
processes. Furthermore, legislation re-
quiring battery  collections is being
developed in several states, so these
companies can rely on a growing supply
of recyclable batteries.
   EAC's successful  collection
programs show that consumers and
manufacturers alike are interested  in
battery recycling.  It is  hoped  that
programs such as the Household Bat-
tery Recycling Project will stimulate fur-
ther research and investment  and
increase public awareness of the impor-
tance of sound waste battery manage-
ment. For more information or to obtain
a copy of the Final Report on the project
($1 Ofee required), contact Sean Hecht,
Environmental Action  Coalition,, 625
Broadway, New York, NY 10012.1
Region Five

A New Use for

Old Milk Jugs
(Continued from page 4)

   ASTM and AASHTO are voluntary,
non-profit organizations with members
from industry, academia, and government.
The  major purpose  of ASTM is  to
develop consensus standards  to
evaluate the quality of a wide variety of
materials used for construction, pack-
aging, and other functions. AASHTO
oversees highway construction
throughout the  United  States  and
develops or  adopts standards for
materials used in highway construc-
tion. Both ASTM  and AASHTO cur-
rently have specifications requiring
the use  of virgin-only materials  in
highway drainage pipe production.
Therefore, no  recycled materials are
currently used for this purpose.
  Region 5  anticipates  that if the
recycled  HOPE pipes are shown  to
meet all ASTM and AASHTO quality
tests and performance standards, the
specifications  requiring the use of vir-
gin-only resins in the production of high-
way drainage  pipes will be removed.
This could open up a large, relatively
high-value market for used milk jugs, as
well as other sources of used HOPE.
  For more information, call Jay  Ber-
gamini of EPA Region 5 at (312) 886-
7598  or FTS  886-7598,  or Robert
Bennett  of the University of Toledo  at
(419)537-2220.1
    Did You Know.,

    """ ver 31  million tons of grass,
       leaves, brush, and otheryard
    wastes are generated every year
    in  the Unite-d:.States?  The
    majority of these wastes are cur-
    rently disposed of in landfills or
    combusted, but could easily be
    composted. Compost has many
    uses, including as a soil amend-
    ment in lawns, gardens, and crop
    lands; as a mulch; as atop dress-
    ing in  landscaping; and as a
    cover for landfills.

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The EPA Administrator's
Awards Program
(Continued from page 1)

  The winners  in  each of nine
categories representing different levels
of government, industry, education, and
the private sector are:
  Citizen:  Bob Kerlinger,  Poquoson,
Virginia. Kerlinger founded and coor-
dinates Poquoson  Recycling Center, a
centralized recycling program using
volunteer groups to assist citizens who
come to drop off recyclables at the
Center. Kerlinger's personal involve-
ment, including the identification of local
markets for the recycled materials and
the development of specialized recycling
equipment, has led to a significant expan-
sion of the  program, which  is now ex-
pected to recycle about 20 percent of
Poquoson's trash.
  Community, Civic, and Non-Prof it:
Seattle Tilth's Community Composting
Education  Program,    Seattle,
Washington.  Seattle  Tilth  has
developed a "Master Composters"
educational program that has trained
more than  100 backyard composters
and provided extensive community
education in yard waste composting.
  Educational Institutions, K-12:
Aurora Public  Schools, Aurora,
Colorado.  The Aurora public school
system, which serves 100,000 stu-
dents, developed the  "Municipal Solid
Waste Management Teacher's Guide,"
a curriculum designed to educate
teachers and students about the issues
associated with garbage, and to instill a
commitment to taking  action and form-
ing responsible habits early  in life.
   Colleges and Universities: Univer-
sity of Wisconsin, Stevens Point, Wis-
consin. The university began an
extensive  "Recycling, Reuse, and
Reduction"  (3R's) program, which in-
volves both the student body and
university  management. One of the
most notable elements of the  program
is the use of pellets from the papermak-
ing industry as a fuel in the university's
coal-fired boiler. The effort lessens the
use of coal, saves  money, and
reduces sulfur dioxide emissions.
   Large Business: Fort Howard Cor-
poration, Green Bay, Wisconsin. Fort
Howard won for its national recycling
advocacy  program which affects ail
facets of its operation. The company
culture values recycling, its marketing
efforts include public education on the
importance of recycling, and the com-
pany is involved in community recycling
efforts, such as collecting and recycling
telephone books.
   Small Business: eegee's Inc., Tuc-
son, Arizona. This fast food  chain
operates a comprehensive  internal
recycling program and is the first busi-
ness in Tucson to recycle polystyrene
foam products, which are collected and
sold for reprocessing as insulation and
building blocks. The owner of eegee's
has also successfully generated invol-
vement by other Tuscon businesses in
the program.
   Local Government: City of Newark,
New  Jersey. Newark's  recycling
program  has one of the  highest
municipal solid waste recycling rates in
the nation. The program  includes
several innovative aspects, such as re-
quiring  recycling of ozone-depleting
compounds and deputizing local youths
as "Recycling Rangers" to stimulate
children's interest in recycling.
  State Agencies: State of Rhode Is-
land. Rhode Island has implemented
the first state-wide  mandatory com-
prehensive recycling law in the country.
The  recycling program's  many  ac-
complishments include a decrease in
commercial waste at landfills by 24 per-
cent since July 1989.
  Federal Agencies: U.S. Navy, Naval
Submarine Base,  Bangor,  Silverdale,
Washington. What began as a drop-off
collection program for a limited number
of recyclables has expanded to include
curbside collection at base housing and
the addition of scrap metal and con-
struction debris to the list of recyclables
collected. In  addition, a base-wide
cleanup returned over $2 million worth
of materials to government use.
  The last honor the Administrator ex-
tended was a special recognition award
for environmental education, which was
given to HDR Engineering, Inc. of White
Plains, New York. The company, in
cooperation  with the children's
television show, "Mr. Roger's Neighbor-
hood," sponsored the first major recy-
cling and conservation education
program aimed at preschoolers.
  Next year's awards program will focus
on pollution prevention. Interested par-
ticipants should contact  their EPA
Regional Office for more information. 1

The mention of publications, products,
or organizations in this newsletter does
not constitute endorsement or approval
for use by the U.S. Environmental
Protection Agency.
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