United States
Environmental Protection
Agency
 uperfund
Community Involvement
Handbook
              m

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                                       Solid Waste and
                                       Emergency Response
                                       (520|G)	
                       EPA540-K-01-003
                       April 2002
                       www.epa.gov/superfund
       Errata/Revisions  to Pre-Publication Versions

    Pre-publication versions of this document have been available in print since June 2001 arid
online since October 2001. The following revisions
document:
to the pre-publication versions appear in this
    Revision 1 (June 2001): Chapter 5 (Implementing Community Involvement in Remedial
Actions), section 12 (Operation and Maintenance), jhas been rewritten.


    Revision 2 (December 2001): Name of original Appendix was changed to "Appendix A"
(Superfund Community Involvement Requirements^. "Appendix B" (Superfund Community
Involvement Directives) was added. Chapter 2 was
Directives.
revised to include an explanation of the
    Revision 3 (April 2002): References to "SARA" in Appendix A (Superfund Community
Involvement Requirements) were changed to "CERCLA". "Notice and Comment Period on
Consent Decrees" was changed to "Notice and Comment Period on Settlement Agreements."

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                              EPA540-K-01-003
                              April 2002
          Superfund
  Community Involvement
          Handbook
Office of Emergency and Remedial Response
  U.S. Environmental Proctection Agency
          Washington, DC

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                                   Notice
The policy and procedures set out in this document are intended solely for the guidance of
Government personnel. They are not intended, nor can they be relied upon, to create any rights
enforceable by any party in litigation with the U.S. Environmental Protection Agency. Officials
may decide to follow the guidance provided in this document, or to act at variance with the
guidance, based on an analysis of site circumstances. The Agency reserves the right to change
this guidance at any time without public notice.
                          Acknowledgments
This handbook was developed by the Office of Emergency and Remedial Response and EPA
community involvement staff. Environmental Management Support, Inc., 8601 Georgia Avenue,
Suite 500, Silver Spring, Maryland, provided assistance with final preparation of this document
under Contract Number 68-W6-0046
                         For More Information
For more information, please contact:
Leslie Leahy
Community Involvement and Outreach Center
Office of Emergency and Remedial Resposne
U.S. Environmental Protection Agency
1200 Pennsylvania Avenue, NW
Mail Code 5204G
Washington, DC 20460
Phone: (703) 603-9929
leahy.leslie@epa.gov

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CONTENTS
CHAPTER 1 INTRODUCTION	1
   Background	1
   How to Use the Handbook	1
CHAPTER 2 THE ROLE OF COMMUNITY INVOLVEMENT IN SUPERFUND	3
   Mission Statement	3
       The Concept	3
       The Letter of the Law versus the Intent of the Law	3
   The Site Team	3
   Big Ideas in Community Involvement	5
       Community Involvement Objectives	5
   Core Values for Public Participation	7
   Summary	7
CHAPTER 3 RISK COMMUNICATION	9
   Introduction	9
   Principles of Risk Communication	9
   The Seven Cardinal Rules of Risk Communication	 10
   Addressing Technical and Non-Technical Concerns	 11
   Non-Technical Public Concerns	 11
   Explaining Technical Issues	 12
   Risk Comparisons	 14
   Involving the Public	 14
   Techniques	 16
   Summary	 17
CHAPTER 4 EARLY PLANNING FOR MEANINGFUL COMMUNITY
INVOLVEMENT	19
   When to Start	 19
                                                                               ts*2
   Preliminary Assessment	 19
   Site Inspection	 19
CHAPTER 5 IMPLEMENTING COMMUNITY INVOLVEMENT IN
REMEDIAL ACTIONS	
23
   About the Superfund Remedial Process	    23

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CHAPTER 5 IMPLEMENTING COMMUNITY INVOLVEMENT IN
REMEDIAL ACTIONS (continued)
    1. Discovery	
    2. Preliminary Assessmenl/Site Inspection i-	24
       Outreach Activities During PA/SI	h	24
    3. Proposed Listing on the NPL	25
       Community Involvement Outreach Activities During Listing on the NPL—	26
    4. Final Listing on the NPL in the Federal ^Register	26
       Community Involvement Activities After Final Listing on the NPL	26
       More About the Community Interviews	27
       More About Community Involvement Plans	28
       More About Communication Strategies	29
       More About the Information Repository	29
       More About Public Notice	:	30
       More About Technical Assistance Grants	30
      5PT/F^! Rpcrinc                       '                                            ^1
     • JLVJL/JL O JLJwg,mo ———————————————————————————————————————————————————— _j j_
       Recommended Outreach Activities During RI/FS	31
       More About the Community Advisory Groups	33
    6. Feasibility Study Completion and Proposed Plan	34
       Community Involvement Activities Related to FS Completion and the Proposed Plan	34
       More About the Proposed Plan	;	35
       More About the Proposed Plan Fact Sheet	36
       More About Public Notice of the Proposed Plan	36
       More About the Public Comment Period and Public Meeting	37
    7. Notice and Comment on Consent Decree	38
                                       Dr Consent Decrees	38
   Community Involvement Activities fen
   More About Community Involvement.
8. Pre-ROD Significant Changes	
   • Pre-ROD Community Involvement Ac
                                        Activities for Enforcement Actions	39
                                            	4i
                                        ivities—
             of Decision	
        ,
       Community Involvement Requirements During the ROD	
                                                                                42
                                                                                42

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CHAPTER 5 IMPLEMENTING COMMUNITY INVOLVEMENT IN
REMEDIAL ACTIONS (continued)
       More About Public Notice of ROD	42
       ROD Outreach Activities	42
    10. Post-ROD Significant Changes	43
       Post-ROD Outreach Activities	44
    11. Remedial Design/Remedial Action	44
       Community Involvement Activities During RD/RA	45
    12. Operation and Maintenance	46
    13. Proposed NPL Deletion and Final NPL Deletion in the Federal Register	46
       More About the Notice of Intent to Delete	47
       Additional Outreach Activities During NPL Deletions	47
    Community Involvement on Prospective Purchaser Agreements	48
       Community Involvement Activities for EPA Agreements with Prospective Purchasers of
       Contaminated Property	48
   Summary	48
CHAPTER 6 IMPLEMENTING COMMUNITY INVOLVEMENT IN
REMOVAL ACTIONS	49
   Introduction	49
   About Superfund Removal Actions	49
   Roles and Responsibilities	50
   Planning for Communications/Outreach During Removal Actions	50
   How to Conduct Community Involvement/Outreach During Removal Actions	51
   Community Involvement/Outreach During Emergency Responses	53
       Outreach Activities During Emergency Response —	54
   Community Involvement/Outreach During Time Critical and Non-Time Critical
   Removal Actions	5,6
       Time-Critical Removals	57
       Non-Time-Critical Removals	57
       Outreach During for Time-Critical and Non-Time-Critical Removals	^-V- 58
       Additional Required Activities for Time-Critical Removals Extending Beyond 120 DayjS~-"^58
       Additional Outreach Activities for Non-Time-Critical Removal Actions	

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 CHAPTER 6 IMPLEMENTING COMMUNITY INVOLVEMENT IN
 REMOVAL ACTIONS (continued)
    Recommended Outreach Activities for Non-Time-Critical Removals -------------------------------- 60
    Summary -------------------------------------------------------------------------------------------------------- 62
 CHAPTER 7 DEALING WITH THE MEDIA ------------------------------------------------------------ 63
    T« OrcnGrsil ———————— ___ * ___________ — - __ -—.- —..--——— _______________ _ ____ ____„„„—__ _________________ _ ______ _ f}^
    Be a Resource ---------------------------------- - ----------------------- ----------------- - --------------------- 64
    Build the Relationship ------------------------ T -------------------------------------------------------------- 64
    Use the Media Tools -------------------------- f ---------------------------------------------- - --------------- 64
                                        r
    Working with the Media in Emergency Situations ------------------------------------------------------ 64
       Media Contact -------------------------------------------------------------------------------------------- 65
       Establish Boundaries and Structure — | -------------------------------------------------------------- 65
       The News Cycle -------------------------- f --------------------------------------------------------- - — 65
       Local Media versus National Media — • -------------------------------------------------------------- 66
       ThinTc Vi<5iifl1«; ______________________________ 1 ____  -                                       f>f\
        J, AAiULIV V JLDUCULO             ————•«-••••••— —————— —————— ——————™....— —————— —————— —— ———..——.. \J\J
       "No Comment," "Off the Record," and ("Not for Attribution" ------------------------------------ 66
       Closure/Critique -------------------------- y -------------------------------------------------------------- 66
                                        j
    Summary ---------------------------------------- j; -------------------------------------------------------------- 66
 CHAPTER 8 COMMUNITY INVOLVEMENT AT FEDERAL FACILITIES --------------------- 67
    The Federal Government as Owner of Superfund Sites ------------------------------------------------- 67
    Interagency Agreements ----------------------- - -------------------------------------------------------------- 67
    Cooperation and Communication ----------- j- -------------------------------------------------------------- 68
    EPA as Advisor at Federal Facilities ------------------------------------------------------------------------ 69
    Federal Facility Advisory Boards --------------------------------------------------------------------------- 69
 CHAPTER 9 COMMUNITY INVOLVEMENT ACTIVITIES DURING
 RESIDENTIAL RELOCATION - ------------ I -------------------------------------------------------------- 71
^-J When Residential Relocation is Part of the Response Action ------------------------------------------ 71
    EPA Interim Policy/Federal Uniform Relocation Act --------------------------------------------------- 71
    Special Commuity Needs at Relocation Sites ------------------------------------------------------------ 72
             CAGs at Relocation Sites ----------------------------------------------------------------------- 73
     I
       '

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APPENDICES	75
   Appendix A: Superfund Community Involvement Requirements	75
       Removal Actions 	77
       Remedial Actions	80
   Appendix B: Superfund Community Involvement Directives	87
       Early and Meaningful Community Involvement (OSWER Directive 9230.0-99)	89
       Incorporating Citizen Concerns into Superfund Decision-Making (Superfund Management
       Review: Recommendation #43B) (OSWER Directive 9230.0-18)	93

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CHAPTER  1  INTRODUCTION
The U. S. Environmental Protection Agency
(EPA) applies the term community involvement
to its commitment to early and meaningful
community participation during Superfund
cleanup. The foundation of Superfund's commu-
nity involvement program is the belief that
members of the the public affected by a Super-
fund site have a right to know what the Agency is
doing in their community and to have a say in the
decision-making process. This Handbook
presents legal and policy requirements for
Superfund community involvement and addi-
tional suggestions for involving the community
in the Superfund process. These suggestions are
based on experience and are intended to enact
EPA's commitment to providing the public with
every opportunity to become meaningfully
involved in the Superfund process.

BAckqnouNc!

When Congress passed the Comprehensive
Environmental Response, Compensation, and
Liability Act (CERCLA), also known as
Superfund, in 1980, it incorporated public
involvement into the Superfund process. Con-
gress intended to ensure that the people whose
lives were  affected by abandoned hazardous
wastes and EPA's actions to clean them up would
have a say in what happened in their community.
Since then, Congress, through passage of the
Superfund Amendments and Reauthorization Act
of 1986 (SARA), and EPA, through administra-
tive reforms, have further strengthened the role
of community members in the Superfund pro-
cess. While EPA retains the final responsibility
and authority to decide what will happen at a
Superfund site, the Agency values and seriously
considers community input.
Over the years, EPA's Superfund program has
learned a lot about working with people affected
by hazardous waste cleanups. Initially, "commu-
nity involvement" was called "community
relations,"  and although the wording may not
seem significant, the concept of public partici-
pation was new, even in the private sector. The
idea of imparting information to citizens was
understood, but the idea of involving citizens
and using their advice in making decisions was
novel. Consequently, early community relations
activities mostly focused on information
dissemination rather than on exchange of
information and ideas with the community.
As the Agency learned more about hazardous
wastes and cleaning them up, so did the general
public. Now people in every community have
an opportunity to be as informed about
Superfund issues as the EPA experts. People
who live near Superfund sites should play a
meaningful role in the decisions that affect their
community. Many people have made a substan-
tive contribution to the site assessment and
cleanup process when they have taken the time
to become involved.

How  TO  USE THE  HANdbook

This Handbook contains  guidance on how to
implement an effective community involvement
program:
•  Chapter 2, The Role of Community Involve-
  ment  in Superfund, describes the mission
  statement of the Superfund Community
  Involvement Program, community involvement
  legal requirements and policy guidelines, the
  big ideas in community involvement, and the
  shared community involvement responsibilities
  of the members of the Site Team.
•  Chapter 3, Risk Communication, focuses
  on the fundamentals of risk communication
  to promote informed  public participation in fcj}_
  Superfund risk assessment and risk manage-
  ment decisions.
•  Chapter 4, Early Planning for Meaningful
  Community Involvement, explains the^
  importance of conducting community"
  interviews and accepting community ideas.
  This chapter also discusses steps necessj

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               for drafting a Community Involvement Plan
               that encourages collaboration and sharing   '
               information with the public.
               Chapter 5, Implementing Community
               Involvement in Remedial Actions, outlines
               the steps in the Superfund process and explains
               required and recommended outreach activities
               that should occur at each step. This chapter
               starts with Site Assessment and finishes with
               deletion from the National Priority List.
               Chapter 6, Implementing Community
               Involvement in Removal Actions, discusses
               required and recommended community
               involvement procedures for Superfund re-
               moval actions. This chapter covers emergency
               removals, time-critical removals, and non-  j
               time-critical removals.
               Chapter 7, Dealing with the Media, dis-   j
               cusses how the Site Team can improve its
               relationship with the media by becoming a
               valuable resource. This chapter addresses how
               to establish a media perimeter, conduct brief-
               ings, provide visuals, understand and work
               within different news cycles, use carefully
               defined messages, and obtain feedback.
               Chapter 8, Community Involvement at
               Federal Facilities, addresses the differences
               between responses managed by EPA and those
               led by Federal facilities or States. The chaptejr
f'"" x-^ 
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CHAPTER  2  THE  ROLE OF
COMMUNITY  INVOLVEMENT  IN
SUPERFUND
MissioN  STATEMENT

The mission of the Superfund Community
Involvement Program is to advocate and
strengthen early and meaningful community
participation during Superfund cleanups.
The CONCEPT

"Community involvement" is the name EPA uses
to identify its process for engaging in dialogue
and collaboration with communities affected by
Superfund sites. EPA community involvement is
founded on the belief that people have a right to
know what the Agency is doing in their commu-
nity and to have a say in it. Its purpose is to give
people the opportunity to become involved in the
Agency's activities and to help  shape the deci-
sions that are made.
Superfund community  involvement is not a
public relations effort to sell the Agency or its
plans to the community, nor is it just the commu-
nication of information. Remedies that have
community concerns and interests factored into
them are less controversial and more likely to be
accepted. Community involvement is the vehicle
EPA uses to get community concerns and inter-
ests to the decision-making table.
Tke LETTER oF The LAW  VERSUS rhs INTENT of
    LAW
CERCLA, as implemented by the National
Contingency Plan (NCP), requires specific
community involvement activities that must
occur at certain points throughout the Superfund
process. The Appendix to this document lists
these activities according to the steps in the
cleanup process. EPA policy, however, goes
beyond the letter of the law and recommends the
implementation of additional community involve-
ment activities not required by the NCP.

In CERCLA, Congress was clear about its intent
for the Agency to provide every opportunity for
residents of affected communities to become
active participants in the process and to have a
 say in the decisions that affect their community.
 Congress, in establishing the Superfund program,
 wanted the Agency to be guided by the people
 whose lives are impacted by Superfund sites. The
 intent of the law is restated in the NCP at 40 CFR
 300.430(c)(2)(ii): "(A) Ensure the public appro-
 priate opportunities for involvement in a wide
 variety of site-related decisions, including site
 analysis and characterization, alternatives analy-
 sis, and selection of remedy; and (B) Determine,
 based on community interviews, appropriate
 activities to ensure such public involvement."
   "You will be most successful when you
  regularly interact with the community
  and proactively share information in an
  understandable way."
  Paul Groulx, OSC, Region 1
 Satisfying the intent of the law—ensuring that the
 public has appropriate opportunities for involve-
 ment—may include implementing the formal and
 informal outreach activities listed in the Super-
fund Community Involvement Toolkit, which
 complements this document. This Handbook
 cross-references many of the tools and resources in
 the Toolkit. The Toolkit includes a number of
 standard and innovative outreach activities that
 EPA can use to satisfy the intent of the law. EPA
 has learned that making the extra effort to listen
 to and involve people leads to a smoother and
 more timely cleanup. Most communities can
 accept a remedy, even if they are not completely
 satisfied with it, provided they understand how
 the decision was reached and had a meaningful
 part in reaching the decision.

 ThE  SITE TEAM                    c

 Integrating community involvement into every
 phase of cleanup requires the commitmenU)f all
 members of a Superfund Site Team. Tearf->
 members typically include: a Remedial Ffoject~"
 Manager (RPM) or On-Scene CoordinatofTOSCf
 or both; the Community Involvement Coffcjlnatorl

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(CIC); a Site Assessment Manager (SAM); an
attorney; and other technical staff.           I
The KPM or OSC is the overall project manager
and is responsible for all site activities, including
public outreach and community involvement. The
role of the project manager is vitally important in
public participation and outreach. The active
involvement of the project manager promotes '
public participation among all team members and
ensures the integration of community involve-
ment in the cleanup process. Furthermore, the
community sees that the entire Site Team is
involved in public participation, which encour-
ages the community to become interested and
involved in the Superfund process. This ulti-
mately helps to establish EPA's credibility in the
community and to build trust between EPA and
the community.
The CIC is  responsible for advising the project
manager and the Site Team on required commu-
nity involvement activities and on activities that
are recommended to ensure the community has
every opportunity to be involved. The CIC often
 A site in Region 2 provides an example of
 how early and meaningful public involvement
 can lead to a better cleanup. The community
 at this site played a substantive role in plan-,
 ningfor the cleanup. A community task force
 was organized prior to the initiation of the
 Remedial Investigation (RI)  to test the     \
 effectiveness of early community involvement
 in the Superfund cleanup process. The task
 force provided assistance and valuable input
 to EPA on the best approach for dealing -witli
 "soils, sediments, and ground-water contami\
 nation. The Remedial Project Manager    \
 reported that the task force contributed    \
 significantly to the cleanup effort, primarily^
 through 'early scoping of issues and dissemi-
 nation of information to the community.
  At a site in Region 5, EPA developed a
  partnership with a community group, the
  Minority Health Coalition. This partner-
  ship was pivotal in overcoming years of
  mistrust and community dissatisfaction
  about a former municipal landfill. EPA
  solicited community input on the remedy
  and changed the plans for dealing with
  groundwater issues as a result of commu-
  nity concerns.  The community also came
  up with useful suggestions for removing
  an underground storage tank and design-
  ing a cap for the landfill.
is delegated responsibility for planning commu-
nity involvement and public outreach activities
and for implementing most of these activities.
However, an activity is most effective when it is
implemented by the entire Site Team.
A good example of how a community involve-
ment activity is planned and implemented is
community interviews, which are conducted to
obtain information for the Community Involve-
ment Plan (CIP). The CIC can plan the interviews
and make the necessary arrangements. Then, the
CIC and the project manager (and other team
members, if possible) can conduct the interviews.
Through this approach, citizens see that there is
broader interest in what they have to say, and the
project manager starts establishing trust with the
community. The project manager also will obtain
a firsthand understanding of community interests
and sentiments.
All Site Team members should participate in
community involvement activities whenever
possible. Team members should contact key
people in the community periodically and also
take time during site visits to meet informally
with community members. Although project
managers may not be able to participate in all
community involvement activities, they should be
briefed after key  activities and maintain contact

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  An RPMat a State-led site worked directly
  with community residents. He listened to
  community input but made it clear that the
 final decision rested with the regulatory
  agency. Citizens formed a community group
  and felt empowered because the group
  could give input directly to the decision
  maker. They felt that the RPMwas sensitive
  to the community's concerns about the
 potential economic impact of the cleanup.
  The community was very satisfied with the
  remedy selected,  which takes an innovative
  approach and will be much less costly than
  other options that were considered.
with the CIC, other team members, and the
community.

Biq  IdEAS IN  COMMUNITY

INVOLVEMENT

COMMUNITY  INVOLVEMENT  OBJECTIVES
On January 21, 1991, EPA issued Office of Solid
Waste and Emergency Response (OSWER)
Directive 9230.0-18, based upon Superfund
Management Review Recommendation #43B.
Among other things, the directive states that "it is
important that we demonstrate to citizens that
they are involved in the decision-making pro-
cess." The directive emphasizes the objective that
EPA should make every effort to fully incorporate
the public's concern into site decision making.
The Superfund Management Review listed four
steps necessary to satisfactorily accomplish this
incorporation: "listen carefully to what citizens
are saying; take the time necessary to deal with
their concerns; change planned actions where
citizen suggestions have merit; and explain to
citizens what EPA has done and why."
The recommendations of the Superfund Manage-
ment Review have been restated in the general
community involvement objectives listed below:
  Keep the public well informed of ongoing and
  planned activities. Most communities, includ-
  ing those that appear unconcerned, want to be
  informed of EPA's activities even when there
  appears to be nothing going on at the site. It is
  a mistake to believe that if there is nothing
  significant to share with the community, there
  is no need to talk to the community.
  Encourage and enable the public to get
  involved. People should be able to talk to the
  RPM and other members of the Site Team at
  regularly scheduled meetings or teleconfer-
  ences, and should be able to easily get in touch
  at other times.
  Listen carefully to what the public is saying.
  Superfund managers and staff should listen
  carefully to  the concerns and comments of
  citizens throughout the Superfund cleanup
  process. It is in the interest of Superfund staff
  to listen to what people are saying not only
  during the comment period after the Proposed
  Plan is issued, but during the entire process.
  The long-term success of the project is en-
  hanced by involving the public early and often.
  Carefully considering the public's concerns
  throughout the process leads to better decision
  making. Some Site Teams have successfully
  adopted innovative techniques for soliciting
  citizen input. These include community
  workgroups, open houses, and informal
  discussions. Site Teams are encouraged to try
After several years of community hostility
and distrust at a Superfund smelter site,
EPA organized a Coordinating Forum that
included community members and other
key stakeholders. The forum assisted in the
development and selection of a remedy for
residential cleanup that all participants
could support. That remedy was imple-
mented without any major problem's^cmd..
the forum has continued to work on plaf}s
for cleaning up the smelter site.      g*

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 as many of these techniques as possible to
 communicate with the community. (See the
 Community Involvement Tools in the Toolkit
 for a detailed list and description of how and
 when to use different outreach techniques).
 Identify and deal responsibly with public
 concerns. Incorporating public concerns into
 site decisions need not be a cause for delay or
 excessive cost By allocating sufficient time
 and resources for community involvement at
 the outset, the Site Team can successfully
 address community concerns in site decisions.
 For example, 30 days may not be enough time
 for an interested public to read and comment
 on a proposed plan. The Site Team will engen-
 der more trust and support if it works with the
 community to establish a realistic review
 period from the outset. OSWER Directive
 #9230.0-08 of March 8, 1990, titled "Planning
 for Sufficient Community Relations," provides
 additional guidance and instructs Regions to
 dedicate adequate resources to support addi-
 tional community involvement needs. The
 directive recommends that Regions "...estab-
 lish a discretionary fund that they could use to
 fund additional work necessary to respond to
 citizen concerns."                      j
 Change planned actions where public com-
 ments or concerns have merit. It is crucial that
 EPA remain flexible and be willing to alter
 plans when a local community presents valid
 concerns. In  recent years, EPA has demon-
 strated an increased willingness to change o:
 significantly alter its preferred remedy. In
 some instances, public input has saved EPA
 from mistakes and unnecessary  costs. It is
 ; more cost-effective to spend time, energy, and
"money working with the public  regularly than
 to deal with resistance created when  a commu-
 nity believes it has been left out of the process.
 EPA mayjremain unpersuaded after hearing
 .fronrthe public, but it is EPA's responsibility
 to iseTiously consider suggestions and provide
       ck demonstrating that community
       ents were carefully and thoughtfully
An On-Scene Coordinator (OSC) at a
New England site encouraged community
members to form a task force to guide
decision making at the site. The OSC took
the position that he  "worked for the
community." He saw it as his job to keep
people informed and get their buy-in. He
listened and built a foundation based on
communication. The OSC acknowledges
that it took a lot of effort up front to give
residents a stake in the effort. "I empow-
ered the community without giving the
store away, " he said.

Once the task force was formed, the OSC
listened to what they had to say. EPA's
initial plan called for demolition and on-
site burial of waste under a cap. The task
force found it would be more prudent to
remove everything to avoid land use
restrictions and monitoring requirements.
EPA and the State worked hard to make
the recommendation work.  The Site Team
had an ambitious yet realistic plan and a
battle cry of "ahead of schedule and
under budget, " and they did it.
  considered. The measure of success should not
  be whether the community applauds the
  remedy because EPA did what the community
  asked, but whether or not EPA honestly
  listened to people who participated and
  genuinely responded to their concerns.
  Explain to citizens how EPA considered their
  comments, what EPA plans to do, and why EPA
  reached its decision. Regardless of the out-
  come of site decisions, EPA must fully com-
  municate those decisions to the public. The
  most thorough vehicle for such communica-
  tions is the "responsiveness summary," EPA's
  written response to comments received from
  the public. It is imperative that the public be
  able to see EPA's response to their concerns

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  and comments in writing. Responses should be
  clear and candid, not loaded with technical and
  legal jargon, and provide reasons and justifica-
  tions explaining EPA's decision. Although the
  responsiveness summary is the most visible
  and comprehensive explanation of EPA
  decisions, it is only one component of the
  process. EPA should explain site decisions
  throughout the entire cleanup, rather than only
  at a few key stages. EPA must establish and
  maintain a dialogue through which site deci-
  sions are discussed as they are made, as well
  as make Superfund documents more available
  to the public throughout the cleanup process.

CORE  VALUES  FOR Public

PARTICIPATION

The Superfund program endorses the core values
for public participation developed by the Interna-
tional Association for Public Participation. These
core values are also incorporated into the Model
Plan for Public Participation developed by the
National Environmental Justice Advisory Council
and are the foundation upon which EPA should
base its interactions with communities:
• People should have a say in decisions about
  actions that affect their lives.
• Public participation includes the promise that
  the public's contribution will influence the
  decision.
• The public participation process communicates
  the interests and meets the needs of all partici-
  pants.
  The public participation process seeks out and
  facilitates the involvement of those who are
  potentially affected.
  The public participation process involves
  citizens in defining how they participate.
  The public participation process communicates
  to participants how their input was or was not
  used.
  The public participation process provides
  participants with the information they need to
  participate in a meaningful way.
SUMMARY
The purpose of Superfund's Community Involve-
ment Program is to provide the mechanism
through which EPA and a community can work
collaboratively on a good solution to the hazard-
ous waste problem confronting that community.
As practiced by EPA, community involvement
fulfills the statutory and regulatory requirements
of CERCLA, as well as the intent of the law. At
most sites, the success of community involve-
ment has a direct impact on the success of the
overall cleanup. For this reason, EPA's preferred
cleanup remedy, as presented in the Proposed
Plan, should reflect community concerns as much
as possible. When it does, the community usually
is more willing to accept the Proposed Plan. This
will eliminate potential delays in the implementa-
tion of cleanup plans.

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:"f
••f

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 CHAPTER  7  RISK  COMMUNICATION
 iNTRoduCTION

 This chapter discusses the principles underlying
 effective risk communication and focuses on the
 need for the Superfund Site Team and all others
 involved in communication and decision-making
 activities at a Superfund site to understand and
 implement these principles (see the Risk Com-
 munication tool in the Toolkit for additional tips
 on effective risk communication and references to
 useful resources). Communication of risk will be
 effective only if the Agency's overall communi-
 cation effort at a site is effective. This means
 establishing early communication networks that
 build trust and credibility. While there is a need to
 explain the technical basis for EPA's decisions
 and their effects on the risk facing the public, risk
 communication involves much more than merely
 "informing" the public. It is an on-going, two-
 way process between the government and the
 public. The government must provide information
 to the public in an understandable and useful
  "Significant community involvement in the
  risk assessment led to a better product and
  increased public confidence in the project."
  Fred MacMillan, RPM, Region 3
manner.
Risk communication activities are an integral part
of the Community Involvement Plan (CIP; see
also the Community Involvement Plan tool in
the Toolkit). Basic objectives and criteria for
.successful risk communication should increase:
•  Agency awareness of the public's perception
   of risks at a site;
•  Public understanding of the chemicals of
   concern and corresponding potential effects on
   human health and the environment;
•  Public understanding of the risks of remedial
   actions; and
•  Public understanding of how the agency uses
   risk assessment in decision-making at a site.
Even an effective risk communication process
does not guarantee consensus on the proper
remediation activity among all affected parties.
The goal of the risk communication strategy is to
increase the understanding and involvement of
interested parties in the process rather than reach
unanimity. To that end, the public needs to be
informed of Superfund's mandate to address
public health and environmental threats  from
hazardous waste sites, rather than achieving zero-
risk or to return waste sites to then: best use.
Risk assessment is used in the Superfund process
to help answer questions regarding: the risks of
doing nothing to clean up a site; exposure and
cleanup levels; and risks from undertaking
cleanup activities.  The public is much more likely
to accept an Agency decision if it has been
involved in the decision-making process and
helped to establish exposure levels. In some
ways, effective risk communication gains the
Agency the "benefit of the doubt" when making
decisions. Risk communication allows the public
to feel that, although it may not be in total
agreement with agency actions, EPA should be
allowed to proceed as long as the public can hold
the Agency accountable and verify its activities.
This chapter reviews the basic principles underly-
ing effective risk communication. It also provides
practical guidance on how to discuss technical
issues with the public and address then: concerns.

PRINCIPLES  of  Risk

COMMUNICATION

The "public" is not a single entity. Rather, it is^i.,.
made up of a wide range of individuals including^
but not limited to,  potentially responsible parties,
individuals living near a site, members of special
interest groups, and state and local politicians.
Any communication effort must be dkectedjtp-the
specific needs of targeted public sectors. Ejjr,:
purposes of this chapter, we simply refer |>llie

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 "public," while recognizing its many sub-groups

 The  SEVEN  CARdiNAl  Rules of

 Risk COMMUNICATION

 The goal of risk communication is to promote
 public involvement that is informed, reasonablb,
 thoughtful, solution-oriented, and collaborative.
 EPA plays a pivotal role in shaping these atti-
 tudes. The Seven Cardinal Rules of Risk Commu-
 nication are the principles for effective risk
 communication developed by EPA. They are
 recommendations, not hard and fast rules.     j
 1) Accept and involve the public as a legiti-
   mate partner. This can be accomplished by
   involving the community and all other parties
   that have an interest in the issue early. Keep in
   mind that you work for the public.
 2) Plan carefully and evaluate your efforts.
   Successful risk communication planning and
   evaluation  entails: (1) clear, explicit objec- \
   tives; (2) assessment of strengths and weak-|
   nesses of risk data; (3) attention to the needs
   and interests of various groups; (4) staff   j
   training (including technical staff) in commu-
   nication skills; (5) message rehearsal and  |
   testing; and (6) evaluation and "lessons    j
   learned."
 3) Listen to the public's specific concerns. Dp
   not make assumptions about what people
   know, think, or want. Instead, take the time k>
   find these out by listening to parties with ani
   interest in the issue and and recognizing their
   feelings. People often are more concerned
   about trust, credibility, competence, control,
 , fairness, caring, and compassion than mortality
"'"" statistics or quantitative risk assessments.  |
 4) Be honest, frank, and open. State your   [
   credentials, but do not ask or expect to be
   trusted.. If you do not know an answer or are
   "uncertain, acknowledge it and respond with
the

   answer as soon as possible. Do not hesitate to
       ' ^a                                  |.
     11
  admit mistakes or disclose risk information.
  Try to share more information, not less;
  otherwise, people may think you are hiding
  something.
5) Coordinate and collaborate with other
  credible sources. Take the time to coordinate
  with other organizations. Try to issue commu-
  nications jointly with other credible sources.
  Few things make risk  communication more
  difficult than conflicts or public disagreements
  with such sources.
6) Meet the needs of the media. Be open with
  and accessible to reporters. Realize that
  reporters must meet their deadlines. Provide
  risk information tailored to the needs of each
  type of media. Prepare in advance and provide
  background material on complex issues. Do
  not hesitate to follow up on stories with praise
  or criticism. Establish long-term relationships
  of trust with specific editors and reporters.
  Keep in mind that the  media are usually more
  interested in reporting politics rather than risk,
  simplicity rather than complexity, and danger
  rather than safety (see the Media tool in the
  Toolkit and Chapter 7  in this Handbook).
7) Speak clearly and with compassion. Be
  sensitive to norms, such as speech and dress.
  Whether addressing large groups or individu-
  als, use simple, non-technical language.
  Communicate on a personal level by using
  vivid, concrete images or examples and
  anecdotes that make technical risk data come
  alive. Use comparisons to help put risks in
  perspective, but avoid comparisons that do not
  include distinctions that people consider
  important. Acknowledge and respond with
  words and actions to emotions  that people
  express—anxiety, fear, anger, outrage, and
  helplessness. Always try to include a. discus-
  sion of actions that are underway or can be
  taken. Tell people what you cannot do. Prom-
  ise only what you can do, and be sure to do
  what you promise.

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  Risk COMMUNICATION Is...

  A two-way process that:
  • Discusses risk and other concerns to
    identify mutual solutions;
  • Responds effectively to public outrage;
    and
  • Is genuine and sincere, and conducted
    with people's interests in mind.
  Risk COMMUNICATION Is NOT...
  • A public relations scheme to steer the
    public into seeing it EPA's way; or
  • Another way of better explaining EPA's
    point of view.
Although these appear to be basic, common-
sense rules for communication, they are fre-
quently ignored. The Site Team must make
special efforts to incorporate these communica-
tion rules into all projects.
AddRESsiNq TECHNICAL
                      CONCERNS
Individuals are often much more concerned with
non-technical issues, such as fairness and control,
than with the technical details of risk assessment.
The risk communicator needs to address both
technical risk assessment and non-technical
concerns. Agency representatives have a ten-
dency to focus on the technical issues, often to
the exclusion of the public's other concerns.
When this occurs, the Agency representative is
not communicating with the public, especially
since the public often views risk differently than
do the technical experts.

Too often, experts in government or industry
complain that the public is being irrational or
emotional by failing to see the wisdom of the
technical assessment. These experts feel that if
they could just educate the public to the "real"
risk (e.g., injury from a Superfund site), then most
of therr concerns could be dispelled. That as-
sumption is not realistic. The public's perception
of risk can be driven by non-technical concerns
and no amount of explanation of the technical
data will address non-technical fears.
This is not to say that the technical aspects of risk
assessment are not important. On the contrary,  the
technical aspects of the risk assessment are
usually the basis for risk management decisions.
The Site Team should be prepared to respond to
both technical questions from the public regard-
 "Lay people sometimes lack certain
 information about hazards. However, their
 basic conceptualization of risk is much
 richer than that of the experts and reflects
 legitimate concerns that are typically
 omitted from expert risk assessment. As a
 result, risk communication and risk man-
 agement efforts are destined to fail unless
 they are structured as a two-way process.
 Each side, expert and public, has some-
 thing valid to contribute. Each side must
 respect the insights and intelligence of the
 other." - P. Slovic, "Perceptions of Risk,"
ing the scientific underpinnings of site manage-
ment decisions and any non-technical issues
raised by the public. In turn, a good risk commu-
nication strategy prepares the Site Team to deal
with non-technical public concerns about risk and
provides opportunities for the public to under-
stand the technical aspects of risk assessment.
The "bottom line" is to establish trust and cred- . _^
ibility between EPA and the public. The following
sections identify some general guidelines to help
explain risk to a lay audience, describe technical
issues, and respond to the public's noh-tecfenical
concerns.
t  V^

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                                   Public
             CONCERNS
            Any explanation of the risk around a Superfund
            site must be coupled with a recognition of the
            issues that are driving the public's perception c f
            risk at the site. Public perceptions of risk are very
            important. Agency staff need to realize that if the
            public perceives something as a risk then it is a
            risk, no matter how minimal technical experts
            consider the risk to be. Researchers have identi-
            fied factors that contribute to the way the public
            perceives a risk. Given the same technical risk
            assessment, these factors will affect whether  |
            individuals view a problem as more or less risky.
             Less Risky
             Voluntary
             Familiar
             Natural
             Fair
             Controlled by Self
             Chronic
             Not Memorable
More Risky
Involuntary
       Unfamiliar
Man Made
Unfair
Controlled by Others
Catastrophic
Memorable
             An example is the perception of the risk of   |
             smoking. If the 350,000 Americans who die of]
             cancer from smoking every year all died on the
             same day, smoking would probably be prohibited.
             Because the risks from smoking are chronic,
             rather than catastrophic, they are perceived as
             less serious.
             The public will generally consider the hazards
                    of
             a Superfund site to be more risky for each of the
             abbve factors (with the exception of chronic
             versus catastrophic). For example, fairness is
             usually judged by whether there is an equitable
             distribution   risks and benefits. In the
                    te
             Sujgerftuid'context, the public living near the si
          y bearstfie risk while someone else has benefitted.
         s-  Jk     ' - *
            |The communicator can use this insight into how
	
the public perceives risk by addressing factors
that can be changed, whenever possible. For
example, the community's involvement in the
decision-making process will increase the sense
of control and lower the perceived risk. When the
factor itself cannot be changed, acknowledging
its presence and the legitimacy of those in the
community who are "outraged" by it will help
assuage concerns raised by the public. If the
public does not believe that you take its concerns
seriously, it may be less willing to listen to your
technical explanations.
When using risk comparisons to explain the risk
assessment or to put risks into perspective, do not
compare risks that affect risk perception differ-
ently. For example, it is usually inappropriate to
compare a voluntary risk, such as driving a car, to
an involuntary one, such as living near a Super-
fund site. The public will often view these as non-
comparable and will respond negatively to
attempts to link them.
ExpLuNiNq
                                ISSUES
Early explaining of the risk assessment process
for a Superfund site to the public is a critical
component of the risk communication strategy;
the earlier the Agency provides explanations, the
 Community residents near a Superfund site
 -were angry with EPA. The Community
 Involvement Coordinator (CIC) asked key
 residents to invite their neighbors and
 friends for an informal session with him,
 the toxicologist, and the hydrogeologist.
 He also invited the strongest opponent to
 attend each session so that critics Icnew
 that the Agency was dispensing consistent
 and correct information. The CIC held as
 many as three sessions per week over
 several weeks.  The sessions helped citizens
 understand site risks and helped the com-
 munity to trust EPA.

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better the outcome. The public needs to under-
stand how EPA arrives at the determination of
risk, what information is used, how the informa-
tion is used, the uncertainties inherent in the
process, and how uncertainties are addressed. Site
Team members should familiarize themselves
with the Superfund risk assessment process and
how it is used in site decision-making regarding
risk management, which will prepare them to
answer technical questions from the public more
effectively.

The public needs to understand that for a risk to
exist, the following three factors must be present:
1) site contamination;  2) contaminant pathways
that reach surrounding populations; and 3)
populations that may be exposed to site hazards.
If any of these factors  are missing, little or no risk
is present. Other important technical issues for
the public to understand include:
•  The four steps of risk assessment—data
   collection and analysis, exposure assessment,
   toxicity assessment, and risk characterization;
•  The use of Reasonable Maximum Exposure
   (RME) as the highest exposure that is reason-
   ably expected to occur at a site, considering
   land use, intake variables, and pathway
   combinations;
•  The methods used by the agency to calculate
   risk from carcinogens and risk from non-
   carcinogens;
•  The fact that there is always some risk of
   exposure to carcinogens at a site;
•  Potential health and ecological effects associ-
   ated with the chemicals of concern; and
•  Other site-specific issues that should be
   brought to the public's attention.
Problems often arise when either too much or too
little information is provided. The spokesperson
often fails to determine precisely what informa-
tion the public needs and in what form. Con-
sequently, the tendency is to provide too much
information, which muddles the message and
does not meet the public's needs or the Agency's
objectives. After carefully selecting information
to provide to the public, other sources of informa-
tion should be acknowledged to avoid percep-
tions that information is being withheld.

Communicating technical information to the
public can be accomplished using the following
general guidelines (adapted from C. Chess, BJ.
Hance, and P. Sandman, Improving Dialogue with
Communities, NJ Department of Environmental
Protection, 1987) :
•  Do not underestimate the ability of the public
   to assimilate technical information. Keep in
   mind that if there is a compelling reason for
   people to learn new information, they will
   make, an effort to acquire an understanding of a
   new subject, even if it is technical.
•  Try to determine what risk information people
   need and in what form. This determination
   means the spokesperson should take the time
   to "know his/her audience." Be willing to
   summarize information that the audience
   needs, rather than present everything the
   communicator knows.
•  Anticipate and respond to people's concerns
   about their personal risk. Remember the
   factors driving the public's concern.
•  Be sure to provide adequate background when
   explaining risk numbers. Use non-technical
   language as much as possible.
•  Be prepared to provide information in foreign
   languages as needed.
•  Provide information responsive to public
   concerns that is neither too complex nor
   patronizing.
•  Put data in perspective and try to express the
   risk in different ways.                    *KW;^
•  Use language consistent with the expertise of
   your audience and avoid jargon and words that
   may mean one thing to one group and some-
   thing else to another. For example, Agency
   personnel often say they use a "conservative"
   model to estimate risk, meaning that rn%modefll|\
   tends to overestimate the likely risk.  Tl

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                 public, however, may likely think of "conser-
                 vative" in its political sense as favoring the
                 preservation of existing conditions.
               •  Explain the process (the steps in the Superfund
                 risk assessment process). Be willing to discuss
                 uncertainties. Reviewing this process with the
                 public will demonstrate that the risk numbers
                 are not derived from a "black box."       j
               •  Use graphics and visual aids.
               •  Collaborate with other credible experts.    \
               •  Be careful when comparing environmental risk
                 to other risks.

               Risk  COMPARISONS

               One of the best ways to communicate technical
               issues is to use comparisons that provide context
               for a situation. However, inappropriate com-
               parisons can have disastrous results for the
               credibility and efforts of the communicator.
               Staff should use comparisons only in conjunction
               with factors that affect the way the public per-
               ceives risks associated with the site. Do not use
               comparisons that ignore these factors. For
               example, do not compare an involuntary risk, !
               such as groundwater contamination, to a volun-
               tary risk, such as smoking. The communicator
               should avoid comparisons that trivialize the  risk,
               such as indicating that one has a greater chance of
               developing cancer from a contaminant in peanut
               butter than from living near a Superfund site.
               This comparison may be technically true, but it is
               irrelevant and may anger the  general public.
               As with any technical discussion, be careful toj
               document the accuracy of risk estimates used in
               comparisons. An inappropriate or inaccurate •
               -comparison can lower audience interest and
               participation to the point that they no longer hear
               the message being communicated. The following
               are guidelines for using risk comparisons:
               . • ,A,_riji; comparison should not address accept-
               _j ability, of risk, since "acceptability" is a value
                       ,
i
   -
•"Ml
  n
question rather than a technical one. Use
n ;J "2
.
                                                       comparisons that put risks in perspective. This
                                                       can help individuals determine the acceptabil-
                                                       ity of the risk for themselves.
                                                     • Compare the risks associated with your
                                                       proposed solution or action to  that of alterna-
                                                       tive solutions.
                                                     • Quantitative comparisons usually are more
                                                       useful than probability comparisons.
                                                     • Use comparisons of the same risk at different
                                                       times (i.e., before and after remediation).
                                                     • Use comparisons with a standard (for example,
                                                       if the standard for cleanup at a Superfund site
                                                       is a risk level of one in a million, the remedial
                                                       action seeks to reduce the risk to that level).
                                                     • Compare different estimates of the same risk
                                                       (e.g., estimates from communities, industry,
                                                       and your own). If someone else has a higher or
                                                       lower risk estimate, note the difference.
                                                     When explaining risk comparisons to the public,
                                                     keep the overall communication goal in mind: to
                                                     provide the public with useful information so that
                                                     it can understand and participate in the process.
                                                     The public may only want to know "Is it safe?" It
                                                     might be useful when explaining estimated
                                                     excess cancers to point out that 25-33 percent of
                                                     the population will likely contract some form of
                                                     cancer during their lifetime, regardless of expo-
                                                     sure at this or any site. Again, do not try to imply
                                                     that the risk at the site is acceptable, but rather
                                                     provide information to help the public put the risk
                                                     into perspective. Point out, without sounding glib
                                                     or condescending, that individuals have to make
                                                     their own  determinations about what they con-
                                                     sider safe. For example, a 10'6 level chosen by
                                                     EPA at a site is not risk-free. It is the level
                                                     determined by EPA at which the  risk posed to
                                                     human health and the environment is low enough
                                                     to warrant no further action.

                                                                    the Public

                                                     Ideally, the public should be involved as early as
                                                     possible in decisions affecting a  Superfund site.
                                                     Early involvement is important not only from a

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community involvement standpoint, but also
because the public can provide valuable informa-
tion and input into the risk assessment, including
pathways of exposure, historical activity, and
potential future use of the site. Such information
can be collected from the public during the site
inspection phase, but most certainly should be by
the initiation of the remedial investigation.
Involving the community in risk assessment
activities is not always easy, even if the proper
groundwork has been laid. Establishing a conver-
sational rapport with citizens who are not familiar
with the Superfund risk  assessment process may
be difficult. At sites where the community is
actively involved in the  risk assessment process,
staff may have difficulty scheduling meetings that
are convenient for both Agency officials and
community residents. High staff turnover found
in many federal and state agencies may be
frustrating for both the agency and the com-
munity as the two try to establish a working
relationship based on familiarity and trust.
Despite these difficulties, early community
involvement in risk assessment activities should
be undertaken at all sites.
 Community involvement is best coordinated
 through a risk communication strategy, which is
 incorporated into the Community Involvement
 Plan (CIP). In developing the strategy, Agency
 staff should anticipate the kinds of questions the
 public will have at each stage of the process and
 the plan for suitable information to be distributed
 at each step. For example, during the period
 leading up to the risk assessment—preliminary
 assessment, site inspection, and listing—the
 public likely will be most concerned about
 immediate risks from the site, such as effects on
 drinking water from their wells.
 During the risk assessment period, the public may
 focus on their future well-being and the progress
 of the risk assessment once immediate concerns
 have been addressed. The Site Team may hear
 questions such as: "Will the Agency find out how
 much contamination there is and where it will
 go?" or "Is the Agency considering children's
 exposure?" or "Is the Agency taking into account
 people who grow vegetables?" The best opportu-
 nity for community involvement in the risk
 assessment process is during the exposure
 assessment step. Exposure information may be
 At a very controversial Region 3 site, EPA
 invited stakeholders to provide input into
 what became one of the most complicated
 risk assessments the Agency had ever under-
 taken. Community members responded with
 ideas on approaches to the risk assessment
 and information about things such as house-
 cleaning practices, resident longevity, and
 land use practices.

 When a PRP-junded community group
 offered to conduct the risk assessment, EPA
 invited the group to participate as a partner
 in the assessment process. Data, methods,
 issues, and concerns were shared and dis-
 cussed. Despite varying agendas, the risk
 assessment was collegia!. EPA shared a
preliminary draft of the risk assessment with
the community group, which provided valu-
able data corrections.

By involving members of the community in the
assessment itself, EPA gained helpful infor-
mation and established a high level of public
confidence. Although not everyone was
pleased with the conclusions of the risk
assessment, no one felt left out of the process.

EPA gained a better understanding of people*
misgivings about a very technical process,
and the community gained a greater respect
for EPA's risk assessment process. Most,
importantly, each gained a better sense of _  -
other's priorities, in the process overdoJmng
much distrust and many preconceptions'^

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               gathered from the public during community
               interviews or through a workshop designed to
               explain risk assessment and gather exposure
               information.
               After the risk assessment is completed, concerns
               often will turn to the overall effectiveness of the
               remedial action. The public may ask questions
               such as: "If wastes are left on site, how can the
               remedy's effectiveness be guaranteed?" or "What
               guarantees are there that no effects from exposure
               will occur in 20 years?" or "What are the risks
               from conducting the  cleanup?" Staff should use
               variety of community involvement techniques to
               answer these questions.
               Staff should not selectively involve the public in
               the risk assessment process. For example, staff j
               should not gather exposure information at a
               public meeting without explaining the risk
               assessment process. Nor should they release ris.
               assessment information without explaining it.
               Selective involvement can create false expecta-
               tions and damage trust and credibility.

               TECHNIQUES
               Several techniques are available to establish an
               effective communication network.
               One-to-One or Small Group: This is an effec-
               tive method to communicate with interested
               individuals or groups. It is low-key and non-
               threatening, and can facilitate a useful one-to-one
               exchange of information.                    :
               Public Meeting: This technique may be effective
               early to explain the Superfund process to the   i
               community and later to focus on risk assessment
               and the RI/FS. A public meeting in the early
           ^--•stages of Superfund is a clear sign to the commu-
               nity that the Agency wants to establish an open
               rapport from the beginning, even if it does not
               have complete information to answer all of the
              .. publicVqUestions. Later, meetings can be used to
             ;r j^nswfif Ipore specific questions and inform the
           /  Ipublifc aj>out precisely what is occurring at the i
          J-   ™     " * - 5                                  1
 A teacher from a school near a Superfund
 site -with lead and mercury contamination
 asked a Community Involvement Coordi-
 nator (CIC) about educating children and
 their parents about the site risks in a
 manner appropriate for their age groups.
 The CIC organized an exhibit in the school
 auditorium -with a variety of information
 on lead and mercury.  There were pam-
 phlets for parents and school staff on what
 to do in case of emergencies. For the
 children, the CIC showed two short films
 on the dangers of lead and mercury
 poisoning. Parents and children asked
 questions relating to the movies. After-
 wards, many adults said that the movies
 delivered a clear message about the
 hazardous substances. Many said it was a
 great way to show the students, parents,
 and teachers what mercury looked like in
  "real life," without the danger of having it
 present. Visualization of toxic effects also
 strengthened the message.
site. Remember the guidelines discussed above
for communicating technical issues.
Workshop and Less Formal Interaction:
Depending on its relationship with the commu-
nity, the Agency may choose a less formal, more
interactive community involvement technique,
such as workshops, to describe Superfund's risk
assessment process and how it will be used. A
workshop early in the RI/FS process is a good
opportunity to present Superfund procedures and
timeframes and discuss the public's expectations
of the Agency at the site. A workshop also may be
useful just before the completed risk assessment
is released to the public.
Focus groups: Focus groups are in-depth interac-
tive discussions led by a facilitator. They are
f


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designed to obtain information from selected
participants and test ideas or techniques. Potential
uses for focus groups in risk communication
include:
• Explaining risk perceptions;
• Evaluating perceptual uses and information
  processing;
• Testing risk communication materials;
• Selecting risk communication channels;
• Designing risk-mitigating polices; and
• Assessing risk communication effectiveness.

SUMMARY

An effective risk communication strategy pro-
motes meaningful community involvement early
in the cleanup process. The goals of risk commu-
nications are to help individuals understand risk
assessment and help technical staff understand
community perceptions and concerns. Under-
standing risk assessment enables individuals in
the community to better understand agency
actions, allowing them to participate fully in the
decision-making process. Trust between the
community and EPA helps prevent conflicts and
facilitates resolution of conflicts that arise. If staff
follow the seven cardinal rules and the guidelines
established in this chapter, trust and credibility in
the community have a better chance to develop.

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   Si i
f rll • #

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 CHAPTER  4  EARLY  PLANNING   FOR
 MEANINGFUL  COMMUNITY
 INVOLVEMENT
WHEN TO START

The first question to answer in community
involvement is: "when to start?" Planning for
community involvement should begin during the
site assessment phase. Site assessment is the
initial phase of a Superfund response to a hazard-
ous waste release or threat of release. Site assess-
ments consist of a preliminary assessment and a
site inspection (PA/SI).
If no immediate threat is present that requires
emergency response, then, during the site assess-
ment, EPA and the State evaluate the severity of
reported hazardous waste releases. The Site Team
should plan for community involvement if the
response action is expected to last more than 120
days. The plan should include:
• Designating a Community Involvement
  Coordinator (CIC);
• Contacting key local officials;
• Assembling community profiles; and
• Explaining site assessment activities to the
  community.

PRELIMINARY ASSESSMENT

Preliminary assessments are limited in scope,
generally involving a  review of site records,
permits, pathway data, target data, and land titles
to establish past activities at the site (e.g., waste
produced or disposed) and the need for further
investigation. A preliminary assessment is typically
a "desk-top review," and usually does not require a
site visit or sampling. As a result, there is little need
for organized community involvement during the
preliminary assessment beyond designating a CIC
and possibly calling key local officials.
If it is likely that the site will be placed on the
National Priorities List (NPL) or is a long-term
removal, it may be wise to contact key local
officials, such as the mayor, city council members,
public health and works officials, and members of
local planning boards. Staff should keep informed
about the results of the preliminary assessment to
plan any follow up contacts with the community. If
the preliminary assessment indicates that a site
inspection is not needed, the same key community
officials should be informed. If a site inspection is
needed, local officials should be advised that the
site is slated for further government investigation
and given an approximate schedule. Providing
information to interested officials and residents,
especially when they request it, can improve future
relations and communication efforts.

SITE  INSPECTION

The purpose of the site inspection is to gather
information to determine whether the site should
be placed on the NPL or will require a removal
action. A site inspection may involve one or more
visits by State or EPA field teams to evaluate site
hazards. Because a site inspection involves teams
working in protective clothing, community interest
in the site will likely increase. Consequently, the
Site Team should obtain the schedule for all field
activities, including work by the Field Investiga-
tion Team, the Technical Assistance Team, and the
Technical Enforcement Support Team.
Although it  is not required, the Site Team may
want to prepare the community beforehand for any
on-site visits by technical work teams.  The indi-
viduals to contact  include:
• Local officials;
• Heads of community organizations;
• Citizens who have expressed concerns to local,
  state or federal officials;
• People who live closest to, or on, the site;
• Principals of schools near the site;
• Local businesses near the site; and
• Potentially responsible parties.
Advance notice can help to prevent alarm about
the appearance of government officials ar/d
contractor teams at the site. Consider placing'a" |?
display advertisement in a local newspaper "or
request the newspaper to include an articL
*,
   V

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 planned site activities. The more open EPA is
 with the community, the more likely the Agency
 will be trusted. Not rnforming the community
 (passively) can be interpreted as withholding
 information (actively).
 During the site inspection, the Site Team should
 identify key community leaders and organizations
 to interview. This identification can be accom-
   "The sooner you reach out the better.  You
  will be more successful with early, humble\
  coordination."
  Rita Engblom, RPM, Region 6
 plished by assembling a community profile and
 updating it as often as necessary. A community
 profile outlines local issues, events, and players
 (see the Community Profiles tool in the Toolkit).
 Assembling a profile helps the Site Team to
 understand local issues and people, and may help
 the Site Team determine whether any preliminary
 community involvement should be conducted.
 Furthermore, a community profile helps the Site
 Team to develop a communication strategy and
 Community Involvement Plan (CIP).
 To assemble the community profile, the Site
 Team should:
 • Acquire information about the site by confer-
   ring with the Site Assessment Manager and
   other Regional and State staff;
 • Conduct research on the Internet;
 • Confer with local resources and contacts; and
 • Identify interested officials, citizens, and
   organized groups.
 When acquiring information about the site,
 consider some of the following characteristics:
 • Demographics;
 • Ethnic backgrounds;
, • -Languages;
-"• Sensitive populations;
i|    12=5
]• M^dia interest and contacts;
  Previous cleanup activity;
  Interest in obtaining a Technical Assistance
  Grant (TAG);
  Interest in forming a Community Advisory
  Group (CAG);
  Popular activities; and
  Accessible resources.
 By accessing the U.S. Department of
 Housing and Urban Development (HUD)
 web page, an EPA CIC learned that Step-Up
 (HUD's Worker Training program) was
 active in a community near a Superfund site.
 He met with the local Step-Up contact to
 learn more. Then, using HUD's geographic
 information systems, he gathered local
 demographic data that improved the commu-
 nication strategy for the site.
Conducting research on the Internet is a great
way to assemble information for a community
profile. WasteLAN (formerly called CERCLIS3)
is a national database with extensive information
on hazardous waste sites, including site history,
cleanup progress, and milestones (see the
WasteLAN resource in the Toolkit).  Geographic
Information Systems (GIS) contain demographic
information regarding environmental and socio-
economic characteristics. For instance, both the
U.S. Department of Housing and Urban
Development's 20/20 GIS program and EPA's
LandView GIS program track population by:
race; population per square mile; population by
age; percentage of minority households in the
surrounding area; numbers of households living
in poverty; and community support programs.
The Site Team also should take advantage of the
multimedia facet of LandView, which identifies
other hazardous waste sites or permitted facilities.
It is critical that information on other local EPA
facilities or environmental activities in other media
be thoroughly noted in the community profiles,

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addressed in the community interviews, and
included in the CIP so that the Site Team is
familiar with other local EPA activities and will be
able to maintain credibility with the community
when questioned about the impact of those activi-
ties. In addition, knowledge of multimedia issues
at a site can help to set the proper level and
methods for community involvement. For in-
stance, if EPA has already been active in the
community, fact sheets may be sufficient. Con-
versely, if a community has never dealt with EPA,
more community involvement activities may be
necessary.

Local contacts (e.g., community leaders, store
owners, activists, and long-time residents) should
be consulted to identify stakeholders and begin
creating a mailing list. Conferring with local
resources and contacts also will help you to see
local issues from an insider's perspective. Re-
search the site's history by visiting the public
library and searching local publications for infor-
mation. These documents can convey a lot of
information about site contamination, EPA's
previous involvement, and the risk that site
contaminants pose to residents.

The Site Team should explain to the community
that a site inspection is not evidence of a con-
firmed problem. To help explain this, the Site
Team should develop a brief communication
strategy to determine the message, the audience,
and the vehicle to communicate the message (see
the Communication Strategies tool in the
Toolkit).  Possible vehicles to communicate the
message include public advertisements, flyers,
telephone hot lines, and fact sheets. Although
there are a variety of vehicles to choose from, the
fact sheet is used most frequently (see the Fact
Sheets tool in the Toolkit). Whatever vehicle is
used, it should explain the purpose of the site
inspection and its possible outcomes (e.g.,
proposal of the site for the NPL, placement of the
site in a category, or referral of the site to another
program to address hazardous waste problems).
In addition, a contact name and phone number
should be included for members of the public
seeking further information.

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I  I

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CHAPTER  5   IMPLEMENTING
COMMUNITY INVOLVEMENT  IN
REMEDIAL ACTIONS
Abour THE
              PROCESS
This chapter provides a comprehensive discus-
sion of how a Site Team should advocate and
strengthen early and meaningful community
participation during a Superfund remedial action.
Remedial actions are long-term actions taken by
EPA to study and clean up sites listed on the
NPL. These actions have a number of distinct
phases, each with its own set of community
involvement activities.
In this chapter, each phase in the remedial
process is discussed in sequence:
 1. Discovery
 2. Preliminary Assessment/Site Investigation
 3, Proposed Listing on the NPL
 4. Final Listing on the NPL
 5. RI/FS Begins
 6. FS Completion and Proposed Plan
 7. Notice and Comment on Consent Decree
   (if necessary)
 8. Pre-ROD Significant Changes (if necessary)
 9. Record of Decision
10. Post-ROD Significant Changes (if necessary)
11. Remedial Design/Remedial Action
12. Operation and Maintenance
13. Proposed NPL Deletion and Final NPL
   Deletion in the Federal Register
Some of these phases may run concurrently.
The section for each phase includes an introduc-
tion followed by a discussion of the phase's
required community involvement activities and
additional recommended community involvement
activities. Discussions of specific community
involvement activities (e.g.,  public comment
periods, fact sheets, etc.) in this chapter are brief,
and the reader is referred to the Community
Involvement Toolkit for further details. The
chapter discusses community involvement
requirements for certain phases—including Final
Listing on the NPL and FS Completion and
Proposed Plan—in more detail due to their
greater complexity and importance. References to
community involvement tools and resources in
the Toolkit are denoted with bold typeface.
Integrating community involvement into every
  "Frequent open and honest communication
 fosters a high level of trust and coopera-
 tion. "
phase of a remedial action requires the commit-
ment of all members of a Superfund Site Team.
Team members at a remedial action site typically
include: the Community Involvement Coordina-
tor (CIC), the Remedial Project Manager (RPM)
(plus possibly an On-Scene Coordinator (OSC) if
the site includes a removal action), a Site Assess-
ment Manager (SAM), an attorney, and other
technical staff.

The RPM is the overall project manager with
responsibility for everything that occurs at the
site. The CIC is responsible for advising the
project manager on required community involve-
ment activities and recommending activities that
will ensure the community has every opportunity
to be involved. Involvement by all members of
the Site Team in community involvement plan-
ning and implemenation activities  ensures
integration of community involvement in the
cleanup process and furthers public participation.

1.  DISCOVERY

Discovery is the first phase of the Superfund
remedial process. Sites may be discovered in a
number of ways. A person may report a hazard- -..,
ous substance release to the National Response
Center, citizens may petition EPA to investigate
potential releases, or state and local governments
may request that EPA investigate a potential
release. Once discovered, a site is added to ~
                                  ^*=«
WasteLan, EPA's database of reported hazardous
waste sites (formerly known as CERCLIS^Jsee

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   the WasteLan resource in the Toolkit). Once a
   site is included in WasteLan, EPA schedules it for
   site assessment.                            i

   2.     PRELIMINARY  ASSESSMENT/

           SITE  INSPECTION

   After discovery, EPA conducts a site assessment,
   consisting of a preliminary assessment and a site
   inspection (PA/SI), to determine whether hazard-
   ous materials are present at the site. The site
   assessment phase may be the community's
   introduction to EPA and and the first time citizens
   hear about the possible presence of hazardous
   wastes near their homes. This phase can be very
   frightening for residents. They may feel threat-
   ened or uncomfortable about having limited   ;
   control over the hazardous waste problem in their
   community. This fear and concern is why it is
   important to design an effective community
   involvement plan during this phase.

   Preliminary Assessment. During the preliminary
   assessment, EPA searches permits, titles, and
   other records to gather data about past activities^,
   exposure pathways, and human and other biologi-
   cal targets at the site. Record searches and other
   data gathering will involve or affect citizens.   '
   Consequently, the community will learn that EPA
   is investigating the site for dangerous substances.
   If the site is a likely candidate for listing on the I
   NPL, the Site Team should obtain the schedule of
   all field activities to be conducted by EPA     |
   contractors. The Site Team may want to prepare'
   the community before any on-site visits by    [
   technical work teams and alleviate any concerns
   about the presence of government officials and
   contractor teams working at the site.
   Site Inspection. During the site inspection, field
   work begins. Workers wear protective equipment
   in case hazardous substances are present. Under-
   standably,,.these protective measures frighten
  , solrie'people. Because of this fear, it is recom- j
   mended .that EPA conduct community outreach to
explain what EPA is doing at the site. Although
the field work that occurs during the site assess-
ment is limited, the Site Team can still use this
time to brief the community on the Superfund
process, imminent and long-term risk, arid what
to expect. Early briefings can help the Site Team
build trust in the community.

OuTREAch AcrivmEs DimiiMq PA/SI

Although community involvement is not required
during either the preliminary assessment or the
site investigation phases of site assessment, EPA
does involve the community at sites that garner
public interest and sites with a high probability of
being placed on the NPL. Regions should con-
sider the following factors when deciding
whether a site should receive more extensive
community involvement efforts during site
assessment:
•  The likelihood that the site will be included on
   the NPL;
•  The site's proximity to other NPL sites and the
   level of public interest at those sites;
 Sometimes the community can provide
 valuable information about a site's history
 that may not be available elsewhere.
 Community members at a Region 4 site
 were not satisfied with EPA's site investiga-
 tion because it relied on aerial photo-
 graphs. They thought EPA had not done
 enough to seek out information about past
 practices from people who  live near the
 site. Working with EPA, members of a
 Community Advisory Group (CAG) for the
 site helped by talking with local media to
 raise awareness and encourage people to
 step forward. The CAG group hoped to
 solicit information from long-time residents
 with knowledge of site history or other past
 practices who may have been  reluctant to
 talk with "outsiders "from EPA.
i I

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•  The site's location with respect to the popula-
   tion centers; and
•  The amount of current interest in the site, as
   measured by attention from citizens' groups,
   local residents, and the media.
During the site assessment phase, the people most
likely to be aware of potential site problems and
interested in government response are local
officials, including the mayor, city council
members, the public health chief, the public
works chief, and members of local planning
boards. Therefore, one of the first actions staff
should take is to contact state and local officials,
the congressional delegation, and key citizens
who can provide information about the scope and
history of the problem.

Other individuals to contact include:
•  Heads of community organizations;
•  Citizens who have expressed concerns to local,
   state, or federal officials;
•  People who live closest to, or on, the site;
•  Principals of schools near the site;
•  Local businesses near the  site; and
•  Potentially responsible parties.
Some recommended outreach activities to
conduct at this point are:
•  Designating a CIC who can advise the Site
   Team on community involvement and field the
   community's questions.
•  Distributing Fact Sheets to let residents know
   EPA is conducting site assessment activities
   (see the Fact Sheets tool in the Toolkit).
•  Holding informal Public Availabilities/Poster
   Sessions (see the Public Availabilities/Poster
   Sessions tool in the Toolkit).
•  Distributing flyers throughout the community
   (in schools, grocery stores, and  churches).
•  Using news releases (see the Media tool in the
   Toolkit).
•  Creating a Mailing List of concerned citizens
   (see the Mailing List tool in the Toolkit).
•  Establishing a toll-free telephone hotline and
   publicizing its availability (see the Telephone
   tool in the Toolkit).
EPA should follow up with the community after a
PA/SI has been completed to explain the results
and the evaluation and scoring that will happen
during the next phase. Site sampling and scoring
often take many months to perform, and the time
lag between the SI and the decision to proceed
with a remedial investigation (RI) may lead to
considerable frustration. The  Site Team should
issue a fact sheet describing the preliminary
findings to reassure the community that EPA is
actively addressing the site.
EPA should always notify  the community when a
decision is made about the site. Local officials
and the public should hear such news directly
from the Site Team, rather than from the news
media or other sources.

7.  PnoposEc)  LisriNq  ON

      rhE  NPL

The Hazard Ranking System (HRS) is the
screening tool used by EPA to evaluate risks to
public health and the environment associated
with a site. Using the HRS, EPA assigns a score
between 0 and 100 to indicate the relative seri-
ousness of the risks posed by the site. The factors
reflected in the HRS score  include the level of
contamination at the site in air, soil,  and water
(including surface, ground, and drinking water);
the size of the population at risk; the ecological
area at risk; and the likelihood that people will
come into direct contact with contaminants at the
site. The HRS score accounts for the potential for
ecosystem destruction, effects on the human food-•-.
chain, and actual or potential  contamination of
ambient air.
The HRS score is one way to determine whether
a site is placed on the NPL, and, if so, itsCgioriry
ranking on the list. Once a site is scored,:
be placed on the NPL for any of three

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          •  The site scores 28.5 or higher using the HRS;
          •  The state in which the site is located desig-  |
            nates the site as its highest priority; or
          •  The U.S. Agency for Toxic Substances and
            Disease Registry (ATSDR) issues a health
            advisory for the site, and EPA believes that a;
            remedial action is the best response.        f
          If a site does not qualify for the NPL, it may bei
          addressed by other Superfund response programs,
          such as removal and emergency response. Sites;
          not meeting Superfund removal or remedial
          response criteria may be handled under other
          environmental laws, such as the Resource Con^
          servation and Recovery Act or the Clean Water
          Act. Sites also may be referred to other federal
          programs, such as the Brownfields Economic  f
          Redevelopment Initiative, or may be handled by
          state hazardous substance response programs,  [
          including voluntary cleanup programs.
          If a site is placed on the NPL, several community
          involvement activities are required.
          COMMUNITY INVOLVEMENT/OUTREACH  ACTIVITIES
          Diminq LisriNq  ON rhE NPL

          Once EPA decides to propose a site for listing on
          the NPL, the Agency is required to conduct    !
          several community involvement activities.     f
          During the listing phase, EPA is required to:    i
          •  Publish notice in the Federal Register. EPA
            must publish its proposal to list the site on the
            NPL and its request for public comments in the
            Federal Register (see the Public Comment t
            Periods tool in the Toolkit).
          •  Publish a public notice of EPA's Federal
            Register proposal. The Site Team must
           ^ publish a notice in a major local newspaper of
            general circulation to announce the Federal
            Register proposal and initiation of a public  '
            comment period.                         f
          •  Hold a public comment period. The Site
           "Team:inust hold a public comment period of at
         ,-'  least 60 days.
                                            •  Prepare a written response. EPA must
                                               consider all public comments and publish a
                                               responsiveness summary that addresses
                                               significant comments and any significant
                                               new data received during the public comment
                                               period (see the Responsiveness Summary
                                               tool in the Toolkit).
                                            •  Publish final listing on the NPL. EPA must
                                               revise and publish the final rule in the
                                               Federal Register no less than 30 days prior to
                                               the effective date of the site listing.
                                            The Site Team should anticipate increased
                                            community concern or interest when a site is
                                            proposed for the NPL. During the NPL listing
                                            process, EPA recommends that the Site Team
                                            distribute a fact sheet that describes the site,
                                            outlines the NPL process, explains the
                                            timeframe for NPL listing, and describes how
                                            the public can submit comments. The fact sheet
                                            also presents a good opportunity for introducing
                                            the availability of Technical Assistance Grants
                                            (TAGs). This fact sheet should be placed in the
                                            information repository when it is established.

                                            Listing attracts media attention. Preparing a
                                            press release to accompany the fact sheet may
                                            be useful, (see the Media tool in the Toolkit).

                                            4.  FINAL  LisTJNq ON rhe NPL

                                                  IN rhc Fedeiml
                                             Once EPA has considered and responded to the
                                             comments received on its proposal to list a site
                                             on the NPL, the Agency must announce in the
                                             Federal Register its final decision to list the
                                             site. Several community involvement activities
                                             must occur before RI field activities begin.
                                             COMMUNITY INVOLVEMENT  ACTIVITIES APTER
                                             FiNAl LisTJNq ON The NPL

                                             Before RI field activities start, EPA must:
                                             •  Conduct community interviews. The Site
                                               Team must conduct personal interviews to
                                               solicit people's concerns and determine how
n
 ., 4
y-T

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   and when people want to be involved (see the
   Community Interviews tool in the Toolkit).
•  Prepare a formal Community Involvement
   Plan (CIP). The Site Team must prepare a CIP
   based on community interviews and other
   relevant information. The CIP must specify
   outreach activities that the Agency expects to
   undertake (see the Communication Strategies
   and Community Involvement Plan tools in
   the Toolkit).
•  Establish and maintain an information
   repository. The site team must establish at
   least one information repository at or near the
   location of the response action (see the Infor-
   mation Repository tool in the Toolkit).
•  Establish the administrative record. The Site
   Team must establish and place the administra-
   tive record in the information repository.
•  Issue public notice of information reposi-
   tory. The Site Team must publish a notice in a
   major local newspaper informing the public of
   the establishment of the information repository
   and the availability of the administrative
   record (see the Public Notice tool in the
   Toolkit).
•  Publish notice of Technical Assistance
   Grants (TAGs). The Site Team must inform
   the community of the availability of technical
   assistance grants (see the Technical Assis-
   tance for Communities tool in the Toolkit).
MORE About CoMMUNiiy INTERVIEWS
The success of community involvement planning
depends on community interviews with state and
local officials, community leaders, media repre-
sentatives, potentially responsible parties, and
interested residents. The Site Team should use
community interviews as a tool to construct the
CIP. Typically, these interviews are conducted
one-on-one in the person's home or office.
However, phone interviews or focus groups
occasionally may be appropriate. The most
successful interviews are face-to-face discussions
that allow the Site Team to determine public
 A member of a community group at a
 Colorado site suggests that the role of the
 community and the procedures it must
 follow should be clearly stated by EPA at
 the beginning. EPA should have informa-
 tion on resources available to a community
 ready to go out as soon as  a hazardous
 waste response situation is discovered.
 EPA should identify the players in the
 process early and determine the informa-
 tion necessary for the community to make
 informed decisions and provide meaningful
 input into any response actions, including
 to whom the participants should direct
 their input. EPA also should identify
 available financial and/or technical assis-
 tance resources,  including  the availability
 of Technical Assistance Grants.
concerns and learn how and when local resi-
dents want to be involved. The information
gathered from 15-25 community interviews
provides the basis for development of the CIP.
Community interviews also can help to estab-
lish a positive relationship with the community.
Community interviews usually are scheduled
over two to three days, and often are supple-
mented with additional unplanned interviews
and follow up conversations. When contacting
individuals to schedule interviews, the Site
Team should explain briefly and clearly the
purpose of the interviews. Specifically, staff
should explain that they will be talking with
area residents and local officials about commu-
nity concerns regarding the site, and that     re
community interviews are held so EPA can
prepare a meaningful community involvement
plan. Staff should convey to the interviewees
that detailed technical information aboutjsite
problems or future site actions is not yet avail-
able. While some community members may not
be willing to be interviewed, generally
V-A

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           A CIC attended a basketball game at a   '
           local high school. By introducing herself \
           to local citizens, she built trust and
           showed that she was making an effort to
           get to know them. The people she met thai
           day were more candid in their interviews,
           and later became advocates for EPA.
- f     *6*a5a»  •  .-*"
-I     I I    f
  citizens, including PRPs, will realize that the  \
  discussions are a significant opportunity to    i
  express their concerns. Staff should speak first'
  with state and local officials to obtain back-   \
  ground information and to let them know that
  area residents will be interviewed. Officials have
  an understandable interest in Agency activities
  that affect their constituents.
  For remedial actions, community interviews
  should be conducted after the site is formally
  listed on the NPL and before the RI/FS begins, jlf
  the situation warrants (this can be determined by
  using the Hot Sites Template resource in the
  Toolkit), consider conducting community inter-
  views before the site is listed on the NPL.     |
  MORE AbouT COMMUNITY INVOLVEMENT P!ANS
  Once the Site Team has conducted the commu-
  nity interviews, it should develop a Community
  Involvement Plan (CIP). Previously known as the
  Community Relations Plan (CRP), the CIP is  [
  central to  Superfund community involvement. It
  specifies the outreach activities that EPA will  I
  undertake to address community concerns and !
  expectations. The CIP is a public document thai
  should be placed in the information repository.
  The CIP format should include a cover page that
  identifies the CIP as an EPA document, and als6
„ include information specifying what EPA will do,
  not what EPA should do.
  The CIP should explain how the Site Team will
  involve the,community in site cleanup, rather
  than provide information about the site itself. It
"  should identify the community's issues, needs,
  'and concerns, and identify specific activities,
        1 ,.
        .1-,;^
outreach products, or programs EPA will use to
address the community's concerns. For example,
if groundwater contamination is an issue, the CIP
should identify it as such, and state that "EPA will
conduct a series of workshops with a
hydrogeologist to explain groundwater." If the
health effects of the substances are an issue, then
the CIP should propose an activity featuring a
toxicologist to talk about the site-specific con-
taminants, their known effects on people, and
                                                           As part of an overall community involve-
                                                           ment strategy at a controversial site, a
                                                           Region 8 CIC determined that formation of
                                                           a CAG was an appropriate way to involve
                                                           the community, and took steps to help
                                                           citizens organize themselves. She invited a
                                                           diverse group of community leaders to an
                                                           informational meeting and asked them to
                                                           suggest other leaders who should be
                                                           involved in forming a CAG. They partici-
                                                           pated in a second organizational meeting.
                                                           Because of her prior research and Icnowl-
                                                           edge of the community, the CIC knew the
                                                           emotional nature  of the subject matter and
                                                           the potential for internal conflict, given the
                                                           fact that the group included people with
                                                           very different perspectives—including
                                                           individuals whose family members had
                                                           suffered site-related health effects and
                                                           others who were employees of the PRP.
                                                           That's why, when  the CAG held its first
                                                           "official" meeting, it was led by an outside
                                                           facilitator. Neutral third-party facilitation
                                                           was necessary because of the potential for
                                                           future problems. Even though members
                                                           suggested that she continue to facilitate
                                                           meetings herself, the CIC didn 't want to put
                                                           EPA in the "middle, " where the trust and
                                                           credibility the Agency had built in the
                                                           community could be threatened.

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how they move through groundwater.

The CIP also should establish a time line for
activities (e.g., "As the Site Team receives
sampling results, we will hold a series of ground
water workshops"). While the CIP is a public
document, remember that the CIP is written for
the Site Team.
In general, the CIP should include:
•  An overview of the CD?;
•  A capsule site description;
•  Community background information;
•  Community issues and concerns;
•  Highlights of the CIP;
•  Community involvement activities and timing
   (including the communication strategy);
•  A copy of the interview questions;
•  An official contact list (do not include names
   of private citizens interviewed or the site
   mailing list);
•  The location for public meetings;
•  The location of the information repository; and
•  Local media contacts.
Interviews are strictly confidential. Names,
addresses, and phone numbers of private citizens
interviewed should not appear in the CIP, and
there should be no way to trace information or
comments to any private citizen. However, local
officials and representatives of PRPs interviewed
in their official capacity should be identified in
the list of contacts.
CIP preparation should begin with information
about interested officials, citizens, and organized
groups. This information should be collected in
the community interviews. Also consult the
community profile assembled during the planning
phase for the following information:
•  Multimedia aspects of the site (any other EPA
   or state activity regarding the environment or
   other permitted facilities at or near the site);
•  Any past news articles, editorials, or letters to the
   editor that give insight into local perceptions;
•  An overview of the demographics; and
•  Any need for translating documents (see the
   Translation Services tool in the Toolkit);
The Community Involvement Plan tool in the
Toolkit contains a sample Community Involve-
ment Plan and a Community Involvement Activi-
ties Template.
MORE About COMMUNICATION STRATEQIES

The CIP is the comprehensive strategy for all
community involvement and outreach at the site.
A communication strategy for each element of the
overall CIP should guide the development and
become part of the CIP. Communication strate-
gies saves time and money by helping the Site
Team plan site-related communication with the
public and other stakeholders. They also can be
used to expedite the flow of information for
sudden, unfolding events. A good communication
strategy provides the "why, what, who, when,
where, and how" of relaying information.
Specifically, a communication strategy provides a
structure for identifying issues, problems, and
actions that require outreach. A communication
strategy is a list of messages, audiences, potential
message vehicles, required resources, and feed-
back mechanisms to meet the unique communica-
tion needs of each Superfund site. For help in
developing communication strategies, see the
Communication Strategies tool in the Toolkit.
MORE About rhe INFORMATION  ReposiroRy
An information repository is a record maintained
at or near a Superfund site that contains all corre-
spondence, reports, and documents pertaining to-
the site as well as general Superfund program  ^ :ii;
information. At an information repository, people
can research the site, review the law pertaining to
the cleanup, and learn how to participate in. the
cleanup. The information repository should be
established early and be well publicized. Ai least |  •
one repository must be established at or m *""

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remedial site before the RI/FS begins. The Agency
must inform the public of the information reposij-
tory. The availability of the administrative record
must be announced through the publication of  I
notices in a local newspaper of general circulation.
The two most significant decisions relating to this
information repository are location(s) and choos -
ing the materials to be included. The number of
repositories established depends on the remoteness
of the site to surrounding communities. Specific
locations often are determined during community
interviews. Repositories should be convenient to
the public where photocopying equipment is
available. Common locations include public   \
libraries, city halls, or public health offices. Other
locations include fire stations and religious build--
ings.. If a photocopying machine is not available]
one may be purchased with site funds.
Repository contents should be organized and
indexed. Multiple copies should be made in casej
documents are lost or misplaced. Repository
documents should be updated regularly. If pos-
sible, Site Team members should visit the informa-
tion repository at least once a year to ensure that its
contents are current. A sample information reposi-
tory index is provided in the Information Reposi-
tory tool in the Toolkit.
MORE About  Public NOTJCE
Public notices are advertisements published in
local newspapers, broadcast on local radio, or
sent as mailings to announce public comment
periods for EPA decisions, major project mile-
 One Region makes a regular practice of
 putting a Resource Book at its site informal,
 tion repositories, since the mounds of paper,
 in the Repository can be overwhelming for
 citizens.  The Region finds that the Resource
 Book helps citizens understand the Super-
 jundpwcess better and provides the
..site-specific information they  -want.
  One CIC saved a lot of time by transmit-
  ting public notices to a local newspaper
  via an e-mail message specifying the dates
  the notice should appear and attaching the
 public notice. The CIC also faxed the
 public notice to the newspaper to ensure
  that the newspaper had a hard copy from
  'which to proof the attached document.
  This exchange took only a few minutes,
  instead of the hours or days a request by
  mail or in person might have  taken.
stones, and the establishment of information
repositories. The public notice is one of the
methods that EPA uses to solicit community
participation. The goal of a public notice is to
communicate an important announcement to as
many people as possible in the affected commu-
nity. To that end, public notices should be attrac-
tive and located in main sections of the paper.
Notices should not be placed with legal notices.
For more information about public notices, see
the Public Notice tool in the Toolkit.
MORE About
                       ASSISTANCE GRANTS
EPA provides technical assistance to communities
to help citizens understand site-related informa-
tion. By law, EPA must inform communities
about the availability of Technical Assistance
Grants (TAGs) and assist them in applying for
these grants. EPA also informs citizens about
obtaining assistance through other programs,
such as the university-based Technical Outreach
Services for Communities (TOSC) program and
the Department of Defense's Technical Assistance
for Public Participation (TAPP) program.

Under the TAG program, initial grants of up to
$50,000 are available to qualified groups affected
by a response action. Additional funding is
available for sites that meet certain criteria. TAGs
can be used to hire a technical advisor, who is an
independent expert that can explain technical
information and help articulate the community's


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  Community members at a Region 6 site
  agree that the TAG they received from EPA
  enabled the community to participate more
  effectively in decision making at the site.
  "Our ability to respond intelligently [to
  information from EPA and the PRPs] in the
  language they understand depends on
  having a good technical advisor, and we
  had one of the best" said one member of the
  community group that received the TAG.
concerns (see the Technical Information for
Communities tool in the Toolkit).

5.   RI/FS

After a site is listed on the NPL, the Agency
performs a remedial investigation (RI) to gather
data needed to determine the nature and extent of
contamination at a site, establish site cleanup
criteria, identify preliminary alternatives for
remedial action, and support technical and cost
analyses of alternatives. After the RI has com-
menced, EPA conducts the feasibility study (FS),
which considers different alternatives for clean-
ing up the site and recommends selection of a
cost-effective alternative. Together, these studies
usually are referred to as the RI/FS.
The RI/FS is the most critical phase of the
Superfund process, and is the time when it is
easiest to lose the community. From the time that
a work plan is prepared through the completion
of the RI/FS, the Site Team should obtain infor-
mation from the community and learn the
community's perspective on site hazards. The
Site Team should ensure that the community is
informed about what to expect from the RI/FS, is
aware of current activities, can track progress at
the site, and has every opportunity to participate
in deciding upon the Proposed Plan. The specific
outreach activities the Site Team is responsible
for are discussed below.
Although the RI/FS usually takes 18 to 24
months to complete, actual on-site work usually
lasts no more than several weeks to several
months. The rest of the time, analytical work is
performed at the office or in a laboratory. EPA
presence at the site is rare and limited to periodic
monitoring or additional sampling. During this
period, the Site Team focuses on receiving,
reviewing, and analyzing data, and identifying
remedy options.
REcoMMENdcd OuTREAck AcrivmES DumNq
RI/FS

Although community involvement activities are
not required during the RI/FS, EPA recommends
that at least one community involvement activity
be held each year during the RI/FS.
This is the period during which the community
hears the least from EPA. From a purely technical
perspective, many Site Teams conclude there is
nothing occurring that is of interest to the commu-
nity.  Since there is nothing unusual or alarming
happening and the Site Team does not want to raise
  While EPA held regular public meetings
 prior to issuing its first cleanup plan at
  one Region 1 site, community interest in
  the site seemed limited until the Agency
  announced the proposed remedy. EPA's
  Proposed Plan for the site -was met with
  strong and widespread opposition from
  community stakeholders and PRPs. EPA
  extended the public comment period on
  the Proposed Plan,  and, in response to
  those comments, decided to withdraw it.
  EPA helped stakeholders form a coordi-
  nating committee to facilitate active    *±
  community involvement in decision-
  making. Eventually, these coordination
  efforts led to development and acceptance
  of afar less costly and less intrusive
  alternative that won support from all ~:~
  stakeholder groups  in the community.

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_
  false hopes or fears, it may believe that nothing  '
  needs to be shared with the community. However]
  the community often wants information about the
  site and ongoing EPA activities, even when there
  may be nothing significant to report. A lack of   ;
  communication or information typically results in
  one of two community responses: either people's
  fears, anxieties, anger, and frustration intensify, or
  they may adopt a false sense of security by becom-
  ing complacent. Either response can be problem!
  atic for meaningful community involvement.
  When EPA does not provide official information,
  residents sometimes turn to other experts who seem
  more willing to talk to them. These experts may
  include people or groups with their own agendas.
  Intentionally or not, these experts can stir up fears
  and other concerns that would not have otherwise
  arisen had EPA maintained contact. The end result is
  usually a significant delay in the process while the
  Agency responds to misinformation and calms
  resulting fears and anxieties. Sometimes in these
  situations, mere is a perception that the delay was
  caused by too much community involvement, whfen
  in actuality, too little community involvement was
  to blame.
  The other response to a lack of information from
  EPA is community complacency. The community
  may perceive EPA's seeming lack of concern as
  an indication that the site is  harmless. The
                                             |
  community may come to the conclusion that
  things are not as serious as EPA portrayed, that
  EPA may have overreacted,  and that there is   '
  really nothing to worry about. Consequently, the
  site becomes an afterthought and community life
  returns to normal. At the same time, the Site   ;
  Team sees a quiet community and  concludes th£
  residents either are unconcerned or uninterested.
""'In this case, the Site Team also can be lulled into
  a false sense of security, which validates reasons
  for not issuing information.
  These attituaes can result in a contentious re-  ;
~? sponlfe^fp the announcement of the Proposed   j
jPlan. Because of this lack of communication
 1 comes fs a complete surprise to the community,
     .11 ..... ,
and the community's reaction is just as surprising
to the Site Team. Citizens balk at the proposed
remedy, they wonder how EPA came up with the
idea, they complain that EPA's decision had no
local input, and they believe EPA's request for
comment is simply a meaningless exercise. The
end result is that the Agency needs to delay the
process to conduct community involvement work
that should have been done all along.
Recent research conducted at active sites indi-
cates that citizens need to hear from EPA on a
continuing basis. People are reassured and feel
more empowered by  simple communica.tion from
EPA, even if nothing more is said than "we still
have not received the test results from the lab."
Therefore, the Agency recommends that regular
outreach activities continue throughout the RI/FS,
with the Site Team organizing at least one com-
munity involvement activity per year.
Community involvement activities that have
proven useful during this phase include Commu-
nity Visioning, Fact Sheets, Focus Groups, and
Informal Activities such as community visits.
Other helpful activities include On-Site Activi-
ties, such as site tours, Presentations to local
officials, civic groups, and school groups, Public
Availabilities/Poster Sessions, site-update
Telephone hotlines, and Workshops. See the
Toolkit Table of Contents for more information
about these outreach  tools.
The purpose of these activities is to prepare the
community for the publication of the Proposed
Plan.The Site Team needs to decide which of
these or other suggested activities are appropriate
during the RI/FS process. These community
involvement tools are described in detail in Part
II of the Community Involvement Handbook and
Toolkit. The tools included in Part II are guides,
not rules. However, the Agency expects the Site
Team to draft CIPs that use these tools. They can
be used as presented, modified, or combined to
address the unique situation at each site.
Person-to-person interaction is necessary for the

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community to get to know Site Team members
and vice versa. Personal interactions, either by
telephone or in person, contribute more to the
development of trust and cooperative working
relationships than any other form of outreach.
Availability sessions, public meetings, work-
shops, and TV or radio appearances work well.
Some EPA Regions schedule an information
public meeting at the beginning of RI field work.
Here, the RPM and CIC introduce themselves
and the role of EPA, and describe what is and is
not known about the site and the implications of
this information. The Site Team explains the RI
work plan, the type of work anticipated, what
they hope to learn, what they expect to find, and
safety precautions. Some Site Teams demonstrate
protective gear and monitoring equipment at the
meeting so that people can become familiar with
it. This optional public meeting is an excellent
opportunity to educate both the community and
the Site Team. Whether it is a public meeting or
availability session, some form of person-to-
person outreach or community involvement
activity during this phase is important to the
community and beneficial to the Site Team.
Other Regions take community outreach into the
local schools. Site Team members make presenta-
tions, either to a large assembly or to specific
classes. Team members show  students the safety
equipment and protective gear and even let some
students try on the gear. Educating children also
can be a way of educating adults, since children
talk to their parents. Furthermore, information
brought from school may carry a level of cred-
ibility unavailable through other means. Recent
studies show that such efforts  have positive, long-
term effects in the community.
MORE Abour COMMUNITY AdvisoRy CROUPS
 "Providing the community 'with early drafts
of technical documents is worthwhile in the
long run."
Mark Doolan, RPM, Region 7
 In Chattanooga, IN, citizens addressed
 environmental problems through a visioning
 process by setting goals to achieve a shared
 vision, designing action plans, and imple-
 menting projects throughout the community.
 The high level of commitment generated
 through an inclusive, open process enabled
 the community to finance and implement
 projects without the opposition often seen in
 community change projects.
A Community Advisory Group (CAG) is a com-
mittee, task force, or board made up of residents
affected by a Superfund or other hazardous waste
site. A CAG provides a public forum where
representatives of diverse community interests can
present and discuss their needs and concerns
related to the site and the site cleanup process.
CAGs are a community initiative and responsibil-
ity. They function independently of EPA, but they
can be a very effective community outreach and
participation tool. The Agency encourages CAG
development, and EPA Regions provide adminis-
trative support for CAGs at many Superfund sites.
Experience indicates that CAG involvement in
the process results in better decisions on how to
clean up sites.
CAGs may not be appropriate at every Superfund
site. The Site Team should consider several
 The Site Team at one site found public meet-
 ings were never well-attended. They found it
 was better to invite community members to
 come by the site. The RPM was in the trailer
 the same hours every day. Wednesday night
 was "Open Trailer Night, " with coffee and
 cookies. Community members appreciated
 the RPM's availability, interest and respon-
 siveness. Among other things they said: "He
 always made the time to answer questions
 and listen to complaints; " "He never shied -'?
 away from face-to-face forums; " and "fHe   s
 was devoted to the site. "            fe S    '

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  One Region that needed to distribute
  bottled -water to residents around a site
  recognized the critical importance of
  explaining why bottled water should be
  used and how to avoid using tap water.
  The CIC coordinated with a sixth grade
  teacher,  and gave a presentation to schoot\
  children. The students put on a play that
  was a hit in the community.
 factors when evaluating whether a CAG would
be
/-  I
 appropriate. For example, they should consider
 the likelihood of long-term cleanup activity at the
 site. CAGs usually can be beneficial at both
 remedial sites and removal sites, particularly non-
 time critical removals. However, the time re-
 quired to organize and begin CAG operations,
 which can vary from a few weeks to several
 months, may preclude CAGs at time critical
 removal sites and other removal sites where
 cleanup activities will be brief.
 The Site Team also should assess the level of
 community concern and interest in site cleanup
 decisions and consider whether there are any
 environmental justice  issues or concerns regarding
 the site. Has the community expressed an interest
 in forming a CAG? A community with a high level
 of interest and concern about remedial activities or
 significant environmental justice concerns related to
 the site should be a strong candidate for a CAG
 Forming a CAG may not be feasible, however, if
 there are too many competing interests at the site.
 Community interviews or profiles from early in the
 process are a good source of information when
 considering whether to recommend formation of
 a CAG. Once EPA determines that a CAG may be
' appropriate at a site, the CIC, Site Manager, and
 other members  of the Site Team should explain the
 CAG concept to the community, recommend it as a
 vehicle for involvement in the decision-making
 ; rjrocess^and offer the Agency's assistance in     [
 forming kid maintaining the CAG should the
 comr|iufflty choose to form one. If EPA determine^


                                                    that a CAG would not be appropriate at a site, it is
                                                    important to document the Agency's reasons in a
                                                    way that can be shared to community residents
                                                    who express interest. For more information, see the
                                                    Community Groups tool in the Toolkit.

                                                    6.  FEAsibiLhy Study

                                                          CoMplETJON ANd PROpOSfd

                                                          PLAN

                                                    The RI/FS process ends with the release of the RI/
                                                    FS documents and the Proposed Plan for remedial
                                                    action. This should be a time of intensive commu-
                                                    nity involvement. The Site Team must inform the
                                                    public about, and receive comments on, all remedial
                                                    alternatives considered in the RI/FS, the Agency's
                                                    preferred alternative, the rationale for the prefer-
                                                    ence, and proposed waivers to cleanup standards.
                                                    Good technical work during this phase is crucial
                                                    to a good Proposed Plan. Good community
                                                    involvement is crucial to the community's
                                                    understanding and acceptance of that plan.
                                                    According to Stephen Covey, author of 7 Habits
                                                    of Highly Successful People, "People don't care
                                                    how much you know until they know how much
                                                    you care." This concept is paramount to  effective
                                                    community involvement. It does not matter how
                                                    good the work or the plan is if the community
                                                    does not understand or accept it.
      COMMUNITY INVOLVEMENT AcrivmES
      TO FS CoMplETION ANd T^E PllOpOSEd  Pl/UM

      At a minimum, the following activities must be
      conducted:
      •  Develop a Proposed Plan. The Site Team
        must develop a Proposed Plan for public
        comment. The plan must summarize the
        remedial alternatives presented in the analysis
        of the RI/FS and identify the preferred alterna-
        tive, the rationale for that preferred alternative,
        any proposed waivers to cleanup standards,
        and documents that support EPA's decision.
      •  Publish notice of the Proposed Plan.  The Site

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   Team must publish a public notice of the
   availability of the Proposed Plan and RI/FS, a
   brief summary of the Proposed Plan, and an
   announcement of the Public Comment Period
   in a major local newspaper of general circula-
   tion (see the Public Comment Periods and
   Public Notices tools in the Toolkit).
•  Place the Proposed Plan in the information
   repository. The Site Team must make the
   Proposed Plan and any supporting analysis and
   information in the administrative record at the
   Information Repository (see the Information
   Repository tool in the Toolkit).
•  Hold a public comment period. The Site
   Team must provide a reasonable opportunity
   (not less than 30 days) for the submission of
   comments. The Site Team must extend this
   comment period by at least 30 days upon
   timely request. Although notifying the public
   of the extension is not required, the Site Team
   should consider publishing a notice of the
   extension,  or at a minimum, mailing a copy of
   the extension to those on the site mailing list.
•  Hold Proposed Plan public meeting. The Site
   Team must hold a public meeting on the
   Proposed Plan (see the  Public Meetings tool
   in the Toolkit). The Site Team must provide a
   transcript of all formal public meetings held
   during the  public comment period. EPA must
   make the transcripts available to the public via
   the administrative record.
•  Prepare a written responsiveness summary.
   The Site Team must prepare a responsiveness
   summary that responds to significant public
   comments, criticisms, and new relevant infor-
   mation submitted during the public comment
   period. The responsiveness summary becomes
   part of the Record of Decision (see the Respon-
   siveness Summaries tool in the Toolkit).
The community involvement activities required
for the Proposed Plan are largely impersonal. The
Site Team should conduct additional outreach
focusing on person-to-person contact during the
Proposed Plan phase. There are a number of tools
that can be used to personalize this phase. To
help explain the Proposed Plan, EPA recom-
mends that the Site Team use at least one of the
following outreach tools: Informal Activities,
Presentations, Public Availabilities/Poster
Sessions, and Workshops (see the tools for all in
the Toolkit).
While it is not required, distribution of the Pro-
posed Plan to the entire site mailing list and any
other interested parties is recommended. The site
team should place copies of the Proposed Plan in
information repositories at or near the site.
MORE Abouj the Pnoposed PLvN

The Proposed Plan reflects the decisions made by
the lead and support agencies and is a critical part
of remedy selection and the administrative
record. The Site Team should consult the ROD
guidance for information about how to develop
the Proposed Plan. The following section pro-
vides a brief summary of the discussion  con-
tained in the ROD guidance.
The Proposed Plan must be presented at a public
meeting, usually referred to as the Proposed Plan
public meeting.  In the past, Site Teams have put
considerable emphasis on this event. However,
experience has shown that community involve-
ment activities throughout the entire RI/FS
process are at least as important as the Proposed
Plan public meeting.
The Site Team can present the Proposed Plan in
either the expanded or fact sheet format  dis-
cussed in the ROD guidance. Regardless of the
format, the Site Team should write the plan in a
clear and concise style and use illustrations and
figures to summarize the information in the RI7FS.
Preparation of the Proposed Plan should be a joint
effort of the Site Team. The RPM, CIC, and
Regional Counsel should ensure that the Proposed
Plan is technically accurate, satisfies statutory
requirements, and includes all the necessary^ l::^--
information in a clear and concise style thalfl;:
understandable to members of the community^

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   In addition to clearly summarizing the alterna-
   tives from the detailed analysis of the RI/FS, the
   Proposed Plan must specify the preferred alterna-
   tive and the rationale for the preference, citing the
   evaluation criteria identified in the ROD Guid-
   ance. The Proposed Plan should notify the publjc
   about how to obtain additional information (e.£.,
   information repositories/administrative record,
   RI/FS report, public meetings, contact person), as
   well as when to submit comments.
                                              I
   The presentation of the preferred alternative    ;
   should emphasize that the Agency has not made a
   final decision and is open to suggestions on hoy
   the preferred alternative, or the other alternatives,
   might be modified to better satisfy the remedial.
   objectives of the site. In other words, the Pro-
   posed Plan should clearly indicate that the
   Agency encourages public comments on all
   alternatives, not just the preferred alternative. The
   Agency may alter the preferred alternative or
   shift from the preferred alternative to another if
   public comments or additional data indicate that
   these modifications are warranted.
   MORE Abour rhe  Pnoposed PLvN FACT Sheer

   The Proposed Plan is a concise, easy-to-read
   synopsis of the action EPA proposes to take.
   Unlike the ROD, it is not a legal document that
   binds EPA to an action, and it should not read like
   a legal document. Instead, the Proposed Plan is a
   communications tool required by the NCP as a '
   means of informing the general public about all
   of the alternatives considered and EPA's preferred
   remedy. It also notifies the community that it w^ll
   have an opportunity to comment. The Proposed
   Plan should be released as a fact sheet, preferably
   no more than eight pages long, and distributed to
^-all'stakeholders. A more  formal Proposed Plan
   may be prepared and placed in the information!
   repository. In this case, summarize it in a Pro-  [
   posed Plan fact sheet, and use the fact sheet to
  , direct readers to copies of the formal plan.     j
 ~ ..The primary message to  convey in the fact sheet
-•• I is thejrbposed remedy for the site. Provide this
  "Learning what the citizens are thinking far
 in advance of the development of the pro-
 posed plan is a tremendous advantage."
 Tony Able, RPM, Region 4
information first, rather than starting with back-
ground on the site, other remedies considered, or
any other information. Explain that the fact sheet
briefly summarizes the formal plan for the
remedy. Include why the remedy was chosen over
other proposals, then list the other remedies that
were considered. Explain in a few sentences what
each remedy would entail and why EPA proposed
to eliminate it. After that, offer a more detailed
explanation of the proposed remedy. Provide
general information on the findings of the RI/FS.
Explain in more detail what will be done to clean
up the site, the impact it will have on the commu-
nity, the cost, and the duration of construction.
If applicable, be sure to announce that the formal
plan is available for review and comment in the
information repository. Include the address and
hours of the repository and a phone number for
requesting copies. Include instructions on how
and when to submit public comments.
MORE Abour Public Notice oF T(IE
PRoposEd PLvN

The advertisement published in the newspaper
should provide a brief summary of the Proposed
Plan and inform the public of the opportunity to
comment on the RI/FS and Proposed Plan. The
notice should summarize the alternatives and
identify the preferred alternative. It should also:
• explain how to submit oral and written com-
  ments;
• identify the location of the information reposi-
  tories and administrative record;
• name a contact person and how to  reach him or
  her; and
• provide the opportunity for a public meeting,
  or state the time and place of a public meeting
  if one has been scheduled.

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 One CIC scheduled regular talks at a
 bookstore, similar to those given by visiting
 authors. The presenter spoke about very
 specific site-related topics and kept the
 speech to about half an hour. The first ten
 minutes always were devoted to giving a
 quick summary of events that had occurred
 at the site, the next 15 minutes covered the
 topic, and the last five minutes summarized
 the main points. After the presentation, the
 presenter fielded questions.
The announcement should be made at least two
weeks prior to the beginning of the public com-
ment period so that the public has sufficient time
to obtain and read the document. In order to reach
as broad an audience as possible, the advertise-
ment should be designed to attract attention and
engage the reader. The Site Team should consider
purchasing ad space in the most widely read
section of the newspaper.
MORE About the Public COMMENT Pernod
ANtl Public MEETINq

The public comment period offers  special com-
munity involvement challenges and opportunities.
If implemented properly, it can also contribute to
the quality of the selected remedial alternative.
The Site Team should maintain communication
with local officials and interested community
members, explain the remedial alternatives in
understandable terms, and solicit public input. If
this communication is done effectively, con-
cerned groups and individuals can  see that then-
interests are receiving serious consideration.
Effective communication should make a signifi-
cant difference in the acceptability of the final
remedy. The public comment period, beyond the
30-day minimum, must be extended by at least 30
additional days upon receipt of a "timely" citizen
request. Although "timely" is considered to be
within the first two weeks of the comment period,
staff should make every reasonable effort to
accept requests received at any time during the
comment period. If the comment period is
extended, staff should publish a public notice to
announce the extension of the comment period.
CERCLA and the NCP require EPA to provide an
opportunity for a public meeting at or near the
site regarding the RJ/FS and Proposed Plan. The
Site Team also may choose to conduct a formal
public hearing, although this alternative is neither
required nor always encouraged. Public hearings,
at which concerned individuals formally state
their comments but no Agency response is given,
are primarily a vehicle for the public to get
comments into the record, rather than a means for
the Agency to engage in a dialogue with the
community. If the Agency receives a request for a
hearing, staff should  explain the distinction
between public meetings and hearings and verify
that a hearing is what is desired. The public's
need often can be met in a more informal,
productive, and less resource-intensive manner. If
  One CIC decided to inform local stake-
  holders about an opportunity for review
  and comment on the proposed cleanup
  plan by holding a public meeting to
  announce the opportunity and invite
  interested parties to a public participa-
  tion workshop. The meeting was held at a
  library on a Saturday afternoon, and
  attracted a large and diverse audience.
  The workshop took place on the following
  Saturday and provided information
  about: (1) requirements for public review
  of and comment on site activities; (2)
  pros and cons of the process; and (3) how
  citizens can maximize their contribution^:
  A workshop hand-out offered step-by-step
  guidance for reviewing the site informa-
  tion and filing comments. As a resuh^pf
  his actions,  more than half of the wofjg-.,-:-
  shop attendees submitted comment^o
  the proposed cleanup plan.

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1
1
     a hearing is needed, the preferred approach is to
     hold it in conjunction with small informal meet-f
     ings or other communications techniques.     i
     The Site Team also must provide an opportunity'
     for submission of written and oral comments on
     the RJ/FS and Proposed Plan. The Site Team nuist
     keep a transcript of the public meeting conducted
     during the comment period and make the tran-  [
     scripts available to the public as part of the    !
     administrative record and information repository.
     Such transcripts are used by EPA to consider oral
     comments made during meetings. Other substan-
     tive discussions regarding the RI/FS, Proposed !
     Plan, or proposed waivers received by other    |
     means, such as telephone calls or meetings with
     individuals during the public comment period,
     must also be documented. This documentation
     may be done through a record of communication,
     tapes, or notes that must be placed in the adminis-
     trative record. Agency staff should encourage  [
     written comments to ensure they are fully re-
     flected in the record.
                                               i
     7.  INoricE ANd  COMMENT ON   |

     CONSENT DECREE

     Sometimes after the Proposed Plan is developed,
     the Potentially Responsible Parties (PRPs) will
     negotiate and enter into settlement agreements ojr
     consent decrees with EPA to  do the cleanup. To
     conclude such negotiations, EPA enforcement
     staff and the PRPs may make modifications to the
     Proposed Plan. Therefore, EPA must inform the j
     community of the consent decree and allow the
     community to provide input.
     CoMMUNny  INVOLVEMENT AcrivmEs FOR
     CONSENT DECREES                          i
                           •                    r
                                               r
     In the event that there is an enforcement agree- |
     ment, the following requirements apply:       i
     • Publish,a' notice of the proposed agreement in
      ~ 'ihQ-Eederal Register at least 30 days before  \
    ..-' thd agreement becomes final, identifying the
       name of the facility and the parties to the
                                                     proposed agreement.
                                                   •  Provide an opportunity for comments and for
                                                     consideration of comments (see the Public
                                                     Comment Periods and Responsiveness
                                                     Summaries tools in the Toolkit}.
                                                   Under the law, consent decree negotiations are
                                                   not open to the public. Therefore, once a consent
                                                   decree emerges, the community may feel victimized.
                                                   Closed discussions between EPA and PRPs often
                                                   result in reduced trust and increased resistance on the
                                                   part of the community.

                                                   Fortunately, there are a few things that the Site Team
                                                   can do to prevent a community from feeling victim-
                                                   ized by a consent decree. During consent decree
                                                   negotiations, the Site Team can use focus groups and
                                                   informal activities as tools to involve the community.
                                                   •  Focus groups are facilitated discussions about
                                                     the site and the community's concerns voiced
                                                     by small groups of stakeholders. Focus groups
                                                     are a useful tool for understanding stakehold-
                                                     ers' opinions on site activities, why they feel as
                                                     they do, and their needs and expectations. By
                                                     holding separate focus group sessions with
                                                     different groups, the Site Team can find out
                                                     how the community will react to different
                                                     proposals being considered in negotiations
                                                     (For more information on using focus groups,
                                                     see the Focus Groups tool in the Toolkit).
                                                   •  Informal activities are unstructured visits to
                                                     the community to give people a chance to get
                                                     to know members of the Site Team and to
                                                     discuss the site in a relaxed atmosphere.
                                                     Informal activities can include visiting a
                                                     resident's home, hosting an information booth
                                                     at a local festival, or going door-to-door in a
                                                     neighborhood close to the site. Such activities
                                                     allow the Site Team to inform the community
                                                     about the consent decree. Be aware that any
                                                     such communication should be cleared with
                                                     Regional Counsel well in advance of the
                                                     activity. Typically, the most the Site Team will
                                                     be able to tell a community is that negotiations
                                                     may or may not occur and may or may not

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   result in a consent decree. These efforts may
   not seem like much, but such communication
   can go a long way in preventing unpleasant
   surprises once a consent decree is signed. Such
   activities allow the Site Team to identify
   community concerns regarding the consent
   decree and direct those concerns to EPA's
   representative at the negotiation table (see the
   Informal Activities tool in the Toolkit).
MORE Abour CoMMUNiry INVOLVEMENT
AcrivmES FOR ENFORCEMENT ACTIONS

CERCLA created two complementary methods to
clean up hazardous waste sites. The first created
a trust fund to pay for site clean up. The second
provides EPA with authority to  identify PRPs
linked to the site and negotiate  settlements with
PRPs for site cleanup work or to issue adminis-
trative orders directing them to  do so. EPA may
also recover the costs of such actions from PRPS
when the trust fund has been used.
Since the passage of CERCLA  in 1980, several
states have enacted similar laws under which
they may undertake site cleanup and recover
costs from PRPs. Citing their own authority, they
may issue orders or enter into settlement agree-
ments with PRPs. The enforcement process is
essentially the same as that followed by EPA.
Agency staff should try to help  citizens under-
stand Superfund program goals and activities,
including enforcement actions.  If community
concerns are fully identified early in the remedial
process, the agency is better able to address these
concerns in the proposed plan.
Community Involvement Plan. In fostering
community involvement during enforcement
actions, CICs should  follow the same steps as for
fund-financed projects. The steps  critical to
community involvement are conducting inter-
views of local citizens and formulating a CIP.
Once the CIP has been developed, the CIC and
other members of the Site Team should ensure
that community involvement activities outlined
in the CIP take place. The administrative record
is one method to ensure that the public can access
information about site activities. This and other
methods should be considered and used to inform
and involve the public.

The agency in charge of response actions will
develop and carry out community involvement
activities at enforcement-lead sites. PRPs may
participate  in community involvement activities
only at the  discretion of the Regional Office.
PRPs do not develop the CIP. The Regional
Office will  oversee any PRP  community involve-
ment activities. PRPs may participate in commu-
nity involvement activities at sites where they are
conducting a removal, RI/FS, remedial design,
remedial action, or operation and maintenance.
The CIP should cover any PRP participation in
community involvement activities. In these cases,
the PRPs may wish to participate in public
meetings or in the preparation of fact sheets that
the agency  must review before release to the
public. The contents of press releases, however,
are not negotiated with PRPs.
The completed CIP should be provided to all
interested parties and placed  in the administrative
record and  information repository. If the CIP is
revised, the final revised copy should be made
available to the public and placed in the adminis-
trative record and information repository.
Community involvement activities outlined in a CEP
for a PRP-lead site should not  compromise the
settlement process and the likely schedule of
enforcement actions. Technical discussions may be
identified in the CIP as community involvement
activities. The CEP should document the Agency's
approach to coordinating and sharing information
with PRPs.  Special conditions  on Agency interac--.
tion with PRPs should be spelled out in the adminisP*
trative order or consent decree, not in the CEP.
The public  must be informed early when PRPs
are participating in community involvement
activities identified in the CEP. When this hap-  ~
pens, the public should be informed that tfe "site
response team prepared the plan. Staff sho'uld

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               communicate this by preparing a fact sheet and |
               stating clearly at a public meeting that EPA, and
               not the PRPs, prepared the CD5, retains all deci-
               sion-making authority, and directs all communiy
               involvement activities.
               The CIP also should describe how the litigation!
               process affects community involvement activi-
               ties. Litigation generally does not occur until
               after the remedy is selected, but community
               involvement staff should explain early in the   j
               process that legal constraints on community
               involvement activities may apply during negotia-
               tions or litigation. Community involvement staff
                                                         I
 The mayor of a town with a Superfund  '•
 site held a series of meetings with com-
 munity leaders to encourage community
 participation in discussions with EPA and
 PRPs on site cleanup plans. The process
 continued after the ROD was signed, but
 broke down prior to the consent decree  \
 when the community came out opposed to
 the selected remedy, incineration.  The
 community had little confidence in the
 process leading to the RI and the selected
 remedy, and felt that EPA had "let thefox^
 into the henhouse. "  When the consent
 decree was approved, incinerator con-
 struction began and residents asked
 EPA's ombudsman to intervene when
 fumes generated by construction over-
 whelmed the PRPs' control apparatus.
 EPA stopped work on the site. The com-
 munity asked for an alternative remedy,
.and the PRPs agreed to develop one. To
 help various interest groups at the site
 work out the problems, EPA proposed
 formation of a Community Advisory
 Groupywhich ultimately helped interests
 wdrKJogether by improving relations
 between EPA and the community.
may choose to describe EPA interaction with the
U.S. Department of Justice (DOJ). If litigation is
pursued, the CIP will be amended to reflect the
potential effects of litigation on community
involvement activities. When referral for litiga-
tion is the initial enforcement action, the CIP
should specify activities that are to be conducted
during litigation to the extent known at that time.

Enforcement Actions and Community Involve-
ment at Remedial Sites. Community involve-
ment and outreach activities should be planned as
early in the enforcement process as possible.
Generally, this outreach should occur before the
issuance of a RI/FS special notice. Meetings with
small groups of citizens, local officials, and other
interested parties are extremely helpful for sharing
general information and resolving questions. These
meetings may also serve to provide information on
the Agency's general enforcement process. Also,
the information repository and administrative
record are sources from which the public may
obtain specific information about the site, general
Superfund process, and other Agency materials.
Negotiations about private party response actions
or payment of cleanup costs are conducted in
confidential sessions between the PRPs and EPA
or the state. PRPs may be unwilling to negotiate
without a guarantee of confidentiality. This
expectation of confidentiality restricts the type and
amount of information that can be made public.
Special effort should be made prior to the negotia-
tion moratorium to warn the public that little
information will be available during negotiations.
Neither the public nor the technical advisor (if one
has been hired by a community) may participate in
negotiations between EPA, DOJ, and the PRPs
unless all those parties agree. Instead of direct
participation by the public in negotiations, commu-
nity involvement staff may wish to mail out a  fact
sheet on the Superfund enforcement process and
the moratorium schedules for the specific site.

The public should be informed when agreements
are reached and when consent decrees are referred
3

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 A CIC and RPMpresented a site update to
 a county's Grand Jury panel that included
 graphics, maps, and slides of the former
 mine site. Afterwards, the audience stated
 an interest in seeing the site first hand.  Two
 weeks later, the RPM and CIC led a site
 tour for 25 people that included a visit to
 an adjacent site -where EPA was completing
 removal of contaminated soil. Fact sheets
 and a chronology of EPA activities were
 provided as handouts.
to DOJ, lodged, and entered by the court. A press
release may be issued if a site mailing list has not
yet been established. If a mailing list exists, notices
can be sent at the time of the press release.
Once a case is in court, only information from
court files will be available to the public. Agency
statements about the case must be cleared with
DOJ. The Office of Regional Counsel (ORC)
team member will arrange for that clearance and
consult with DOJ on statements concerning site
status, such as investigations, risk assessments,
and response work. The ORC is responsible for
informing staff about consultations with DOJ.

8.   PRE-ROD SiqiMiFicANT

CkANqcs

If needed, the Site Team may have to address
significant changes to the Proposed Plan prior to
selection of the final remedy. If new information
significantly changes the basic features of the
remedy in the Proposed Plan with respect to scope,
performance, or cost prior to adoption of the final
remedy proposed in the ROD, the Site Team is
required to do different community involvement
activities. These activities will depend upon
whether the significant changes could or could not
be reasonably anticipated by the public based on
information in the Proposed Plan, supporting
analysis, and administrative record.
PUG-ROD COMMUNITY INVOLVEMENT AcrivmES

If new information that significantly changes the
basic features or cost of the remedy becomes
available after the publication of the Proposed
Plan, and if these changes could be reasonably
anticipated by the public based on information in
the Proposed Plan, supporting analysis, and
administrative record, then the Site Team must
include a discussion of the significant changes
and reasons for such changes in the ROD.
However, if EPA determines that the significant
change could not have been reasonably antici-
pated by the public based on information in the
Proposed Plan, supporting analysis, and adminis-
trative record, then the Site Team must:
•  Issue a revised Proposed Plan. Prior to the
   selection of the remedy, the Site Team must
   issue a revised Proposed Plan that includes a
   discussion of the significant changes and the
   reasons for such changes.
•  Hold a public comment period. The Site
   Team must seek additional public comment on
   the revised Proposed Plan (see the Public
   Comment Periods tool in the Toolkit).
•  Prepare a written response. The Site Team
   must respond to significant comments (see the
   Responsiveness Summaries tool in the
   Toolkit).
When revisions to the Proposed Plan necessiate a
a new round of public comment, public under-
standing of those significant changes is crucial.
EPA recommends that the Site Team use some of
the following community involvement tools:
•  Revised fact sheet. Distribute a revised
   Proposed Plan fact sheet explaining significant
   changes and the process for holding a new t Jci_,
   round of public comments (see the Fact
   Sheets tool in the Toolkit).
•  Public availability/poster session. The Site
   Team should host a public availability/poster
   session to explain significant changes and the~ v
   need for a new round of public comment.
   Public availabilities and poster session

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I
   less structured than public meetings; they are^
   preferred in situations in which public meet-1
   ings are not required (see the Public Availabju1-
   ity/Poster Session tool in the Toolkit).
 • Informal activities. The Site Team should
   engage in some informal outreach activities,
   such as setting up an exhibit booth at a com-
   munity event or going door-to-door, to explain
   the significant changes and the new round of,
   public comments (see the Informal Activities
   tool in the Toolkit).                       \
 • On-Site activities. Depending upon the nature
   of the significant changes, this point in the
   process might present a good opportunity for;
   the Site Team to host a site tour, during which
   the team can explain the site, the nature and
   extent of contamination, and  the significant
   changes to the revised Proposed Plan (see the
   On-Site Activities tool in the Toolkit).
 • Telephone hot lines. If the Site Team has not
   already set up a toll-free telephone hot line,
   this would be a good time to  do so. If the hot
   line is already operating, it should be updated
   to explain the revised Proposed Plan and the
   new round of public comments (see the
   Telephone tool in the Toolkit).             [

 9.   REcond oF DECISION

 After EPA considers comments  on the Proposed
 Plan, it selects a final remedy, which is published
 in the Record of Decision (ROD). The ROD is
 the official documentation of how EPA consid-
 ered the remedial alternatives and why EPA
 selected the final remedy.
 CoMMUNhy INVOLVEMENT REQUIREMENTS
 DuRiNq the ROD

 During selection of the final remedy in the ROD,
 the Site Team must:
 • Publish a notice of the availability of the
   JRODjn a major local newspaper. The Site
 : Tekrrunust notify the public of the availability
".   of "the] ROD through publication of a notice iii
I   a major local newspaper (see the Public
                                                                  Notices tool in the Toolkit).
                                                               •  Review the CIP for needed changes. After
                                                                  the signing of the ROD and prior to the
                                                                  initiation of the Remedial Design, the Site
                                                                  Team shall review the CIP to determine
                                                                  whether it should be revised to include addi-
                                                                  tional public involvement activities during the
                                                                  RD/RA phase (see the Community Involve-
                                                                  ment Plans tool in the Toolkit).
                                                               MORE Abour Public IMoricE oF ROD

                                                               EPA is required to publish a newspaper notice,
                                                               preferably a display ad, which informs the public
                                                               that the ROD has been signed and announces the
                                                               availability of the final remedial action plan
                                                               selected by EPA. The advertisement should
                                                               provide a brief summary of the selected remedy
                                                               and explain where a copy of the ROD can be
                                                               obtained or reviewed.
                                                               ROD OuTREAch AcrivmES

                                                               When the ROD is issued, the Site Team should
                                                               make a  concerted effort to inform the community
                                                               that EPA has made a decision about the site
                                                               remedy. This information needs to be dissemi-
                                                               nated as widely as possible. Although placing a
                                                               notice in a newspaper is required, it probably is
                                                               the least effective way of notifying the commu-
                                                               nity. Other  more effective approaches for notify-
                                                               ing the community about the ROD include:
                                                               •  Fact sheets. Distribute a fact sheet explaining
                                                                  the remedy in the ROD. (see the Fact Sheets
                                                                  tool in the Toolkit, which includes sample fact
                                                                  sheets and fact sheet templates).
                                                               •  Public availability/poster session. The Site
                                                                  Team can host a public availability/poster
                                                                  session to explain the ROD (see the Public
                                                                  Availabilities/Poster Sessions tool in the
                                                                  Toolkit).
                                                               •  Informal activities. The Site Team can engage
                                                                  in informal outreach activities, such as setting
                                                                  up an exhibit booth at a community event, to
                                                                  announce the ROD (see the Informal Activi-
                                                                  ties tool in the Toolkit).

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 At a controversial site, a CIC held regular
 conference calls with EPA representatives,
 reporters, editors, local officials, and inter-
 ested residents. Twelve lines -were dedicated
 for each call. The date and time of the call
 were announced in advance. The calls were
 conducted on a quarterly basis at first, but as
 work intensified, they were held monthly,
 then bi-weekly, and weekly.
 The CIC also placed weekly updates on a
 toll-free hot line that citizens could call at
 their convenience.  This information an-
 swered the basic questions of affected resi-
 dents and saved the CIC time responding to
 individual messages. In the end, the ROD
 was not contested.
• On-site activities. The ROD announcement
  might present a good opportunity for the Site
  Team to host a site tour, (see the On-Site
  Activities tool in the Toolkit).
• Press briefings and news releases. Most local
  television and radio stations will broadcast
  public service announcements related to sites.
  Site Team members may appear on a live radio
  or cable television call-in shows. The Site
  Team can respond to questions and also
  explain the selected remedy. When participat-
  ing on this type of show, develop messages
  and repeat them frequently to ensure the key
  mesages are conveyed to the public (see the
  Media tool in the Toolkit and Chapter 7,
  "Dealing with the Media," in this Handbook).
• Postcard or flyer. Prepare a post card or flyer
  to announce the ROD and distribute it to
  people on the site mail list. Place the flyer or
  post card in various locations throughout the
  community, such as schools, libraries, or
  grocery stores.

10.  POST ROD Si
After a ROD is signed, the PRP sometimes will
settle with EPA and agree to perform the remedy
selected in the ROD. If any post-ROD remedial
action or enforcement action under CERCLA §106
is taken, or if any settlement or consent decree
under CERCLA §106 or §122 is entered into, and
if such action, settlement, or decree differs signifi-
cantly from the ROD, then EPA must take one of
the following actions:
•  If the differences in the settlement or consent
   decree do not fundamentally alter the remedy
   selected in the ROD with respect to scope,
   performance, or cost, the Agency must issue
   an explanation of significant differences and
   make the explanation and supporting informa-
   tion available to the public in the administra-
   tive record and information repository. Addi-
   tionally, a notice that briefly summarizes the
   significant differences and states the reasons
   for such differences must be published in a
   major local newspaper of general circulation.
•  If the differences in the settlement or consent
   decree fundamentally alter the basic features
   of the selected remedy with respect to scope,
   performance, or cost, EPA must propose an
   amendment to the ROD.
To amend the ROD, EPA must:
•  Publish a notice of availability of the pro-
   posed amendment. The Site Team must
   publish a notice of availability and a brief
   description of the proposed amendment in a
   major local newspaper of general circulation.
•  Provide time for comments. The Site Team
   must provide at least 30 days for the submis-
   sion of written and oral comments on the
   proposed amendment (the comment period
   must be extended by a minimum of 30 daysj2-^,
   upon timely request).
•  Provide public meeting opportunity. The
   Site Team must provide the opportunity for a
  public meeting during the comment period.
•  Keep a transcript of comments. The Site
   Team must keep a transcript of commer

-------
                 received at the public meeting.
               • Include an explanation of the amendment.
                 The Site Team must include a brief explanatipn
                 of the amendment and a response to each of
                 the significant comments, criticisms, and new
                 relevant information received during the
                 comment period in the amended ROD.
               Once the ROD has been amended, EPA must:
               • Publish a notice of availability of the
                 amended  ROD. The Site Team must publish a
                 notice of availability of the amended ROD in a
                 major local newspaper of general circulation]
               • Place the  amended ROD in the information
                 repository. The amended ROD and supporting
                 information must be placed in the administra-
                 tive record and information repository before
                 commencement of the remedial action.
               POST-ROD  OUTREAch AcTIVmES

               When a settlement agreement or consent decree has
               caused EPA to propose an amendment to the ROD,
               EPA must perform the community involvement
               requirements  outlined above. Because settlement
               negotiations are closed to the public, the settlement
               and the resulting proposed ROD amendments may
               come as an unpleasant surprise to the community,
               and significantly undermine community trust and
               cooperation. To avoid this result, EPA recommends
               that the following additional community outreach
               activities be undertaken:
               • Fact sheets. Distribute a fact sheet explaining
                 how EPA proposes to amend the ROD and any
                 changes to the scope, performance, and cost o£
                 the remedy. The fact sheet should remind the
                 public of its opportunity to comment on the
                 proposed amendments to the ROD (see the
              ^_ Fact Sheets tool in the  Toolkit, which includes
                 sample fact sheets and fact sheet templates).
               • Public availability/poster session. The Site
                 Team should  host a public availability/poster
                 session,to explain the proposed amendments to
                4 the" ROD and the need for a new round of   [
               T public comment. Public availabilities and
              i    ife »JI                                  p
 "Engage in meaningful dialogue and you
 -will minimize delays from public misunder-
 standing and criticism."
 EdAls, RPM, Region 2
  poster sessions are preferred in situations in
  which public meetings are not required (see
  the Public Availabilities/Poster Sessions tool
  in the Toolkit).
• Informal activities. The Site Team should
  engage in informal outreach activities, such as
  setting up an exhibit booth at a community
  event or going door-to-door to explain the
  proposed amendments to the ROD and the new
  round of public comments (see the Informal
  Activities tool in the Toolldi).
• On-site activities. Depending upon how
  tangibly the amendments proposed for the
  ROD can be demonstrated on site, this time
  might present a good opportunity for the Site
  Team to host a site tour. During the tour, the
  Site Team can provide a history of the site and
  describe the nature and extent of contamina-
  tion and the changes to the remedy contem-
  plated by the settlement or consent decree (see
  the On-Site Activities tool in the Toolkit).
• Telephone hot lines. If the  Site Team has not set
  up a toll-free telephone hot  line, this would be a
  good time to do so. Alternatively, if the hot line
  was established earlier in the process, it should
  be updated to explain the proposed amendments
  to the ROD and the new round of public com-
  ments (see the Telephone tool in the Toolkit).

 11.   REMEdiAl  DesiqiM/

        REMEdiAl AcrioN

Remedial Design/Remedial Action (RD/RA) is
the phase during which EPA  designs and imple-
ments the cleanup remedy selected in the ROD.
As with the other phases, RD/RA has its own set
of community involvement opportunities and
potential problems. The  disruption imposed on
communities during the  construction phase can
J

-------
cause communities to become agitated and vocal.
While the remedial design phase usually is
uneventful since little or no field work is con-
ducted, the remedial action phase can be very
disruptive to the community, with extensive
construction, dust, noise, and heavy truck traffic
that carries on for months or years. Members of
the public may express anger and surprise when
construction begins. Moreover, regardless  of the
success of community involvement efforts prior
to construction, there always will be newcomers
to the community or people who recently started
paying attention who may be especially bothered
by the impact of construction on their lives.
The Site Team should continue any ongoing
communications and outreach efforts and engage
in further efforts. At least one community in-
volvement or outreach activity should be per-
formed each year during the design phase of the
remedy. These activities should  emphasize that
EPA is making progress with the design and,
whenever possible, advise the community when
construction may begin. Fact sheets or flyers
work well to inform the community about the
progress of the design. Some Regions require the
site team to hold a public meeting at the 75 per-
cent design completion point to  educate the
community about the project and the potential
impact on residents.
COMMUNITY INVOLVEMENT AcrivmES DimiNq
RD/RA

The NCP requires EPA to do the following after
the remedial design is approved and before
construction begins:
•  Issue a fact sheet. After completion of the
   final design, the Site Team must issue a fact
   sheet (see the Fact Sheets tool in the Toolkit).
•  Provide a public briefing. The Site Team
   must provide a public briefing about the final
   engineering design prior to the initiation of
   remedial action (see the Presentations and
   Public Meetings tools in the Toolkit).
 Sometimes a previously "sleepy" site can
 become a community involvement chal-
 lenge -when new issues arise late in the
 Superfund cleanup process. A last-minute
 challenge occurred at a Region 4 site
 -where the community became aware during
 the design phase that EPA was considering
 allowing the PRPs to discharge untreated
 groundwater into a sewer line. The dis-
 charge issue galvanized the community.
 EPA scheduled a public meeting to hear
 residents' concerns on this and other site-
 related issues and helped the community
 form a Community Advisory Group (CAG).
 EPA organized site visits and worked
 closely with the CAG to address commu-
 nity concerns. The Agency agreed to
 continue investigating the site. While those
 involved agree that the CAG should have
 been formed much earlier in the process
 before major site decisions were made,
 they also agree that the group has played a
 significant role at the site and has helped
 build trust between the community and
The community should be informed about the
work to be done, planned work hours, truck
traffic, health and safety precautions, and moni-
toring to confirm that there are no releases. The
community also should be informed about issues
such as whether and how the remedial action will
affect school bus routes and schedules, local
traffic patterns, noise, and health and safety
issues. Procedures for notifying nearby residents
in the event of a release or other emergency also.
should be established.                      lr'-i;
The required activities should be supplemented
with activities such as public availabilities/poster
sessions, site tours, radio show appearances., or
something similar on a local TV news shojjg; or
local cable TV station. These activities should
educate the community about what can be"

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   ZZ]
 expected to occur during the construction phase!
 The Site Team also may want to consider special
 events and facilities at the site that allow resi-
 dents to see the progress first hand, such as
 observation decks, special site tours, and other
 methods that will eduacate and inform the public.
 Again, the more the residents know, the better the
 chances of avoiding controversy.

 12.  OpERATioN &

        MAINTENANCE
 During the Operation and Maintenance (O&M) [
 phase, EPA must conduct a review of the remedy
 every five years. The project manager forms a  i
 Site Team for the five-year review, which may
 consist of a CIC, scientists, engineers, and other
 technical personnel. The review includes: exam-
 ining site data; visiting the site; taking new
 samples; and talking with affected residents.
 EPA is required to notify the community and
 other potentially-interested parties that a five-yepr
 review will be conducted at their site. The Site i
 Team  may interview community members to gei
 their views about current site conditions, prob-
 lems, and concerns. If there is a site CAG or
 TAG, representatives of these groups should be
 briefed at appropriate stages  of the five-year
 review. The Site Team also may conduct addi-
 tional community involvement activities, such as
 issuing fact sheets or holding a public meeting.
 Upon  completion of the five-year review, the Site
 Team  is required to write a review report which
 includes background on the site and cleanup
 activities, a description of what was done during
 the five-year review, and an explanation of the
jresults. The explanation of results must include a
 protectiveness statement for each remedy under
 review indicating whether the remedy is protect-
 ing human health and the environment. While it
 is not required, the Site Team may choose to ask
 forpubjie comment on the report.
 ™i    '- - -1 ™                                   i
5 Upon completion of this report, the Site Team
                                                   will write a summary of the review report and
                                                   place the report and its summary in the site
                                                   repository. The Site Team then will announce that
                                                   the review is complete, and that the report and
                                                   summary are available for the public to review.
                                                   For more information about community involve-
                                                   ment strategies during a five-year review, read
                                                   Appendix A of the Comprehensive Five-Year
                                                   Review Guidance.
                                                   17.  PROpOSEd  NPL
                                                          ANd  FINAL NPL
                                                          IN ikE FedeiMl
                                                   A site can be deleted from the NPL when EPA
                                                   determines that no further response is needed.
                                                   Procedures for NPL site deletion are similar to
                                                   rulemaking for NPL site additions. Regional staff
                                                   need to prepare a deletion docket containing all
                                                   pertinent information supporting the deletion
                                                   recommendation before transmitting this docket
                                                   to EPA Headquarters for review. The Site Team
                                                   should ensure that the Regional public docket
                                                   and local information repositories contain copies
                                                   of all supporting information prior to publication
                                                   of public notification statements announcing
                                                   EPA's intent to propose a site deletion.

                                                   The following community involvement activities
                                                   are required during deletion from the NPL:
                                                   • Publish a notice of intent. The Site Team
                                                     must publish a notice of "intent to delete" in
                                                     the Federal Register.
                                                   • Hold a public comment period. In the notice,
                                                     the Site Team must solicit public comments
                                                     through a public comment period of a mini-
                                                     mum of 30 calendar days (see the Public
                                                     Comment Periods tool in the Toolkit).
                                                   • Publish a public notice of availability. The
                                                     Site Team must publish a public notice of the
                                                     intent to delete the site from the NPL. The
                                                     notice should be published  in a major local
                                                     newspaper at  or near the site (see the Public
rt

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  Notices tool in the Toolkit).
• Place copies in the Information Repository.
  The Site Team must place copies of informa-
  tion supporting the proposed deletion in the
  information repository (see the Information
  Repository tool in the Toolkit).
• Respond to public comments. The Site Team
  must respond to each significant comment and
  any new data submitted during the comment
  period and include this responsiveness sum-
  mary document in the final deletion package
  (see the Responsiveness Summary tool in the
  Toolkit).
• Place the deletion package in the Informa-
  tion Repository. The Site Team must place the
  final deletion package in the local information
  repository once the notice of the final deletion
  has been published in the Federal Register.
MORE About THE NOTICE of INTENT TO DELETE
The Site Team must prepare the "Notice of Intent
to Delete" to appear in the Federal Register and
appropriate local publications. Additional infor-
mation in the notice should include:
• A summary of EPA deletion criteria and how
  the site meets the criteria;
• The locations of Regional dockets;
• The locations of local information repositories
  containing relevant documents;
• The name and address of a Regional contact
  One CIC organized a celebration around
  the demolition of four smokestacks at a
  Superfund site. The stacks had been an
  eyesore in the community. The media -was
  involved, as well as the Regional Adminis-
  trator and a local Congressman. Local
  residents printed programs for the demoli-
  tion and organized a fair with a helicopter
  ride. The CIC distributed a fact sheet and
  media package about the stack demolition.
 Another CIC held a ceremony when work at
 a site was completed. The occasion was the
 completion ofon-site revegetation to create
 a bird sanctuary. Since the site appeared to
 be nothing more than a grassy field, the
 celebration focused on the removal of
 EPA's Superfund sign and the unveiling of a
 new sign designating the site as a sanctu-
  where comments may be sent;
• A brief site history, including location, former
  use, contaminants, and date added to the NPL;
• A description of all response actions taken at the
  site (including the scope of the RI, if applicable,
  the results, and the conclusions);
• A summary of cleanup standards and criteria
  and results of all confirmatory sampling;
• A summary of Superfund community involve-
  ment activities;
• A description of EPA's close-out plan for the
  site that explains operation and maintenance
  procedures, the monitoring program that will
  be implemented, and any institutional controls
  that will be used at the site;
• An acknowledgment of State  concurrence to
  delete the site;
• A description of procedures for deleting a site
  from the NPL; and
• A statement indicating that EPA retains the
  authority to spend money on and take action at
  a deleted site if future conditions warrant such
  actions.
AddmoNAl  OUTREACH AcrivmES  dumNq NPL
DE|ETIONS
The last important activity is a special event to """*"
commemorate completion and recognize citizens
who have helped (see the Citizen Recognition
and Special Events tools in the Toolkit). Regions
have tried a variety of activities intended to bring
closure to the site for the community, as well as
for the Site Team. In most cases, the complete

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process has taken longer than anyone expected or
wanted, and a special event signals success or
finality for all involved. In some cases, it can also
serve to formally return land to the community.
Grand openings, dedications, and naming cer-
emonies are all appropriate. The purpose of such
special events is to involve the community and
demonstrate to them in a dramatic fashion that
the project is complete.

COMMUNITY INVOLVEMENT ON

PROSPECTIVE  PURCHASERS

AqREEMENTS

Prospective Purchaser Agreements (PPAs) are
agreements between EPA and prospective pur-
chasers of contaminated properties that contain
covenants not to sue. These covenants release
purchasers from liability for past contamination.
The covenants not to sue are intended to encour-
age safe reuse or redevelopment of contaminated
property that would have substantial benefits to[
the community (e.g., through job creation or    '.
productive use of abandoned property).
EPA issued a "Guidance on Agreements with
Prospective Purchasers of Contaminated Prop-
erty" in May 1995, which expanded the circum-
stances under which the Agency will consider
entering into PPAs. Previous guidance limited use
of these covenants to certain situations. The 1995
guidance allows EPA to consider "indirect public
benefit" as one of the considerations. A model
PPA was issued in October 1999. A PPA tracking
system also has been developed within the
WasteLAN database.
COMMUNITY  INVOLVEMENT AcrivmES FOR EPA
AqREEMENTS wljk PROSPECTIVE PimcLlASEIRS of
CONTAIN INATEd PROpERTy

Because settlements with prospective purchasers
are not expressly governed by CERCLA, there is
no legal requirement for public notice arid
comment. However, in light of EPA's May 1995
policy of accepting "indirect public benefit" as a
partial consideration, and the fact that the PPAs
will provide contribution protection to the
purchaser, the surrounding community and other
members of the public should be afforded an
opportunity to provide comments on the settle-
ment, wherever feasible. This is particularly
important in urban communities and at facilities
where environmental justice is an issue.
At these sites, the Site Team should disseminate
information and facilitate public input. Seeking
cooperation with state and local governrnent
agencies also may facilitate public awareness and
involvement. Additionally, the Site Team should
make a case-by-case determination of the need
and level of measures needed to ensure meaning-
ful community involvement with respect to the
agreement. Some PPAs may be subject to rela-
tively short deadlines. In these circumstances, the
Site Team should allow sufficient time for
appropriate approvals  and public comment prior
to the deadline.

SUMMARY

The Superfund remedial process can be traumatic
for a community, and  it is incumbent upon the
Agency to help citizens deal with it. It is in EPA's
best interest to involve citizens in every aspect of
the cleanup. The more they feel involved in the
decision-making process, the greater their sense
of ownership and buy-in, and the more readily
they will accept the proposed remedy.

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CHAPTER  6  IMPLEMENTING
COMMUNITY  INVOLVEMENT  IN
REMOVAL  ACTIONS
iNTRoduCTION

This chapter presents a comprehensive discussion
of how a Site Team should implement early and
meaningful community involvement during
removal actions. Removals are short-term re-
sponses to immediate threats to human health or
the environment. Since removals vary in their
duration, they present unique community in-
volvement challenges and opportunities. The type
and frequency of community involvement
activities will vary with the length and urgency of
the removal action. Consequently, the community
involvement approach for a removal action
should be flexible and responsive to changing site
conditions and to the needs of the surrounding
community.
 "Be visible and available. Seek out oppor-
 tunities to meet -with community members
 during their normal activities. Always find
 the time to answer questions and listen to
 concerns."
 Paul Groulx, OSC, Region 1
In this chapter, community involvement ap-
proaches and methods are discussed for three
types of removal actions: emergency responses,
time-critical removals, and non-time-critical
removals. The unique community involvement
approach for each type of removal action is
discussed in detail. Required community involve-
ment activities, as well as recommended activi-
ties, are presented, as is a discussion of the
community involvement challenges and opportu-
nities posed by removal actions. The chapter
begins with an overview of Superfund removal
actions and planning tips for conducting commu-
nity involvement and outreach during removal
actions. A variety of community involvement
activities and suggestions and the rationale for
conducting them are presented throughout the
chapter. Details about each activity are provided
in the Community Involvement Toolkit.
AbouT SupERFuNd REMOVAL

ACTIONS

Removal actions are characterized by their
urgency and duration. There are three basic types
of removals:
1) Emergency Responses are short-term (one-day
  to three months) actions requiring the immedi-
  ate removal of hazardous materials to protect
  human health and the environment. Typical
  emergency responses address imminent
  threats, such as fires, explosions, or toxic
  spills. Communications focus on quickly
  disseminating information to warn of the
  potential threats and explain the protective
  measures EPA is taking.
2) Time-Critical Removals are situations where
  EPA must begin cleanup activities within six
  months of discovery of hazardous materials to
  protect public health and safety. Community
  involvement and outreach activities are similar
  to emergency responses, although more time
  usually is available to plan outreach activities.
3) Non-Time-Critical Removals occur when EPA
  determines that a removal action is appropriate
  and the situation allows EPA a planning period
  of six months or more prior to the beginning of
  removal activities at the site. These sites do not
  present an immediate threat to public health or
  safety. In non-time-critical removals, EPA
  must complete an Engineering Evaluation and
  Cost Analysis (EE/CA) that describes the
  cleanup and approach.  Because of the longer
  time frame, the community involvement and
  outreach activities are similar to those per-
  formed for remedial actions.              "• ^
                                      c-w
Even though the response time varies according
to the type of removal, the key is developing a
successful outreach plan for the situation. Early
and continued community involvement;,and
outreach—-particularly for non-time-criti6al-x'
removal actions—will help promote comffiifiity
acceptance of the cleanup solution and
us-

-------
 prevent or substantially reduce conflict with the
 community or other stakeholders as the process
 proceeds.
 Roles ANd  RESpoNsibiLmES
 The On-Scene Coordinator (OSC) is responsible
 for all response activities conducted during a
 removal action, including non-technical activities
 such as communications, public outreach, and
 community involvement. The OSC can delegate
 these responsibilities to another OSC, a Commu-
 nity Involvement Coordinator (CIC), or other
 response agency personnel. Regardless of who
 performs these functions, outreach, media
 relations, and community involvement activities
 are important and necessary elements of a
 successful cleanup conducted under removal
 authority.

 Since the OSC is responsible for all site activities,
 he or she must decide early in the response
 whether additional communications support and
 expertise are needed. This decision should be
 based upon the complexity and expected duration
 of the removal action and the interest of the
 community and the media. The OSC also relies [
 on advice and support from the CIC or Regional
 press office when making decisions concerning
 media relations and public outreach.
 The CIC plays an important role in a removal
 action. The role of the CIC in any type of re-
 moval action is to support the OSC and serve as a
 communications and outreach advisor. The OSC
 depends on the CIC's expertise and capabilities
 for developing and implementing a commumcaT
 tion strategy for the removal action. This reliance
 on the CIC by the OSC requires the CIC to
-quickly gain an understanding of community
 concerns and the  media's needs during a removal
 action and to develop a strategic plan to  address
 the communication/outreach needs. The CIC
 adyjsesrthe OSC of the communication/outreach
 issues and the proposed communications plan.  [
iAfterrthjs consultation, the CIC coordinates with
 the CfSd to implement the communications plan.
Communications and outreach work best when
the OSC and the CIC work as a team to manage
all community involvement activities, including
community outreach, media relations, coordina-
tion with stakeholders, and information dissemi-
nation. A teaming arrangement allows the OSC to
focus on the technical issues concerning the
response while the CIC focuses on the communi-
cation and outreach issues. In this arrangement,
the OSC coordinates with the CIC to identify key
messages or technical issues that need to be
disseminated to the media or the surrounding
community. The OSC also keeps the CIC in-
formed of technical cleanup activities so that the
CIC can knowledgeably respond to questions
from the media or the community. The CIC
advises the OSC of key concerns of the media
and community and suggests approaches for
addressing those concerns.

PLxNNiwq FOR

CoMMUNlcATIONS/OuTREAch

DimiNq  REMOVAL ACTIONS

Once a removal action begins, the OSC and the
support team helping with communications
should be prepared to implement a variety of
communication and outreach activities q[uickly to
meet the needs of the community and other
stakeholders. To improve this capability, the EPA
removal Site Team should plan and prepare for
communications prior to removal actions. Pro-
vided below are several suggestions for planning
and preparing for a removal action:
•  Develop a "Response Communications
   Toolkit" for emergency  and time-critical
   responses. The Toolkit should include: elec-
   tronic templates of press releases and fact
   sheets that explain EPA's role in responding to
   the situation; checklists  of activities to perform
   at the incident; tips for dealing with the media;
   and lists of contacts in the media and other
   response organizations.  The Toolkit also
   should include a list of equipment and materi-

-------
  als needed for a field office, such as a laptop
  computer, portable printer, printing paper,
  notepads, pens, tape, stapler, folders, telephone
  equipment, fax machine, and other basic office
  equipment and materials.
• Establish a network of contacts in the response
  community at the local, state, and federal level.
  In medium and large emergency response
  situations, all three governmental levels will be
  involved in the response.
• Develop templates of communication strate-
  gies to facilitate identification of key audi-
  ences, messages, and communication ap-
  proaches and methods.
• Define roles and responsibilities of all re-
  sponse personnel who will conduct communi-
  cation and outreach activities. Understanding
  the roles of each individual prior to the inci-
  dent will improve teamwork and coordination
  during the incident.
• Participate in training and desktop exercises to
  improve coordination pertaining to communi-
  cations and outreach.
• Become familiar with the Joint Information
  Center (JIC) model for coordinating communi-
  cations during multi-agency responses (See the
  text box on page 54).
• Develop fact sheets for each type of removal
  action and fact sheet templates that can be
  modified to address site-specific and commu-
  nity needs.

How  TO CoNducT COMMUNITY

I NvolvEME NT/OUTRE AC h

DumNq REMOVAL ACTIONS

The approach for conducting community involve-
ment and outreach at removal actions depends on
the severity and the duration of the particular
response. In all removal actions, certain activities
are required by the National Contingency Plan
(NCP). The number of required activities in-
creases with the duration of the response action
(see the summary of the required activities in the
Appendix). Experience has shown that meeting
the minimum requirements often is insufficient to
adequately meet the community's needs and
concerns. Performing the minimum communica-
tion/outreach activities can be sufficient at some
sites; however, at most sites much more needs to
be done. The OSC, with advice from the Site
Team, determines the extent of community
outreach and involvement needed for the particu-
lar response. This determination is best made by
conducting an analysis of the communication
needs for the specific removal action. Such a
determination can be accomplished through a
communications strategy.

A communication strategy is critical to a success-
ful outreach  effort during removals (see the
Communication Strategy tool in the Toolkit). A
communication strategy answers four key ques-
tions: 1) Who are the individuals and organiza-
tions impacted by the removal action (i.e.,  the
audience)? 2) What are the key communication
issues,  such as a community's needs and con-
cerns?  3) What are the key messages EPA needs
to convey to the public? and 4) Which techniques
or activities are most appropriate to meet the
community's needs or to convey EPA's message?
These questions need to be answered before any
communications or outreach activity is con-
ducted. These answers can be derived informally
through a discussion among Site Team members
or formally in a written document. For an emer-
gency response, a discussion typically suffices,
given the time  constraints.
For time-critical and non-time-critical responses,
a formal document, such as a Community In-
volvement Plan (CIP), is more appropriate. A ' ,^,;,
Community Involvement Plan is required for
removals that require more than six months.
No single approach works for all sites, or situa-
tions. The Site Team should be flexible anf|  _
willing to adjust the communication approach   *
and strategy. Regardless of the general coipmuni- "m
cation strategy and the particular outreachj f!


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                 Most removal actions are relatively small
                 in scope and limited to EPA or one other  >,
                 state or federal agency. In these cases, the
                 OSC can manage the coordination of
                 communications and outreach. However,
                 some removal actions involve multiple
                 public or private agencies and organiza-
                 tions. For these occasions, the OSC
                 should consider establishing a Joint
                 Information Center (JIC).

                 A JIC is a centralized communications
                 hub designed to coordinate communica-
                 tions so that timely, useful, and accurate
                 information can be provided to the public
                 and media. The purpose of the JIC is to
                 gather incident data, analyze public
                 perceptions of the response, and inform
                 the public. Representatives from response
                 agencies are assigned specific functions
                 and tasks to manage information flow and\
                 outreach during the incident. The JIC    \
                 structure works equally well for large or
                 small situations and can expand or con-
                 tract in size to meet the specific needs of  \
                 the incident.
                 Through a JIC, response agencies can
                 work together and speak with a single
                 voice. By maintaining a centralized      !
                 communication facility, resources  are
                 better managed, the issuance of mixed
                 messages is reduced, and duplication of
                 effort is minimized. Use of a JIC allows
                 for tracking and maintaining records and
                "information more accurately.            \
                 Additional information on establishing a  |
                 JIC is available in a National Response   \
                 Team (NRT) document, Joint Information \
                 "Center Model: Collaborative Communica-[
                   i   \
                 tiofts During Emergency Response.
activity, there are simple principles that make an
outreach program successful. These include:
• Be available and accessible. Accessibility to
  the community is critical to establishing EPA
  as the leader of a removal action. The OSC or
  the Site Team must anticipate and respond to
  the fear, confusion, and concerns of the
  community. Being available to answer ques-
  tions or listen to concerns helps to address the
  immediate insecurities and fears felt by many
  community members. Accessibility also
  increases the community's familiarity with
  EPA and the Site Team, which ultimately
  increases comfort level and reduces fear.
• Respond quickly to community questions,
  concerns, and needs. Responding quickly
  increases the community's trust and confi-
  dence in EPA and the Site Team. Conversely,
  responding slowly, or not at all, increases the
  community's fear and leads to mistrust. If time
  is needed to respond to a request from a
  stakeholder, explain when an answer will be
  provided. Always follow up by explaining
  what has or has not been done to address the
  person's concern, even if the news is bad. A
  person that does not hear back from EPA will
  assume that he or she is being ignored.
• Be honest and open.  Never lie or be mislead-
  ing. A community that learns that EPA staff has
  been misleading will not believe EPA in the
  future and will question every decision EPA
  makes. If an answer is not known, say, "I don't
  know but will find out." Once an answer is in
  hand, follow up should be immediate.
• Educate the impacted community about the
  Superfund program, both in terms of what is
  possible and not possible. This education will
  help to manage expectations. If people under-
  stand that EPA is prohibited legally from doing
  something, they will not expect EPA to do it.
  Conversely, if they do not understand what
  cannot be done under the Superfund program,
  they will wonder why it is not being done.
r'ii   if
                   •I 1

-------
•  Empathize with community members or other
   stakeholders. Listen to people, be concerned,
   and treat people as you would like to be treated
   if you found yourself in similar circumstances.
•  Be creative and imaginative, particularly when
   designing or implementing outreach activities.
   Design activities to meet community needs.
•  Recognize that impacted citizens can be a
   source of help to EPA. Local residents/busi-
   ness owners often know what has occurred at a
   site and can share this information with EPA.
   However, EPA needs to ask questions or
   encourage people to provide the information.
   Also, local residents can help disseminate
   information throughout the community.
Adopting these attitudes and principles helps to
establish a relationship of mutual respect and trust
with the community. Although stakeholders may
disagree with specific EPA decisions, they are
more likely to understand and accept the decisions
if they trust EPA and believe the decision-making
process is fair and considers their input.
When an OSC does an initial site assessment at a
potential removal site and determines the site
probably will require a removal action of more
than six months, the OSC or CIC should consider
canvassing the area and coordinating meetings
with local public officials and the media. This can
be an opportunity to gain a better understanding
of community concerns and to explain EPA's
emergency response and removal program. This
early involvement helps to build a relationship
with the community, and is particularly important
if the site becomes a non-time-critical removal or
a remedial action after a time-critical removal. A
well-informed community familiar with EPA and
its programs will be less  skeptical of EPA deci-
sions made during for the longer-term cleanup.
  "Take the time to anticipate public con-
 cerns and likely reactions and develop
 effective involvement strategies."
 Andy Bain, CIC, Region 9
CoMMUNJTy  INVOLVEMENT/

OlJTREAck  DURINq ElMERqENCy

RESPONSES

By definition, an emergency is an unforeseen
event that requires immediate action. For EPA
and the OSC, the initial focus of a response
action is to eliminate the immediate threat or
potential threat. Equally important is communi-
cating with the impacted community to inform
them of events and to respond to questions.
During an emergency response, EPA needs to
give the public prompt, accurate information on
the nature of the release or threat of release and
the actions to mitigate the threat.
Emergency responses are designed to address
imminent threats such as fires, explosions, toxic
spills or any other immediate threat to public
health and the environment. They typically
involve:
•  Evacuating or temporarily relocating people to
   remove them from direct harm;
•  Stabilizing or detonating flammable or explo-
   sive hazardous materials;
•  Providing site security by posting signs,
   erecting fences, or posting guards;
•  Providing an alternative water supply, such as
   bottled water; and
•  Treating, storing, or disposing of hazardous
   substances, such as controlling drainage,
   stabilizing berms, draining lagoons, capping
   soils or sludge, excavating and removing
   contaminated soil, removing drums and other
   containers, or using chemical stabilizers.
The OSC is authorized to take whatever steps are*
necessary to protect the surrounding community.
This authority includes informing the media and
the community of the emergency and the re-
sponse plans. The NCP requires EPA to'liifonn.,
the community and to designate a spokesperson
during an emergency response. The OSC

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serve as the spokesperson or that responsibility
can be delegated to a CIC or other qualified field
personnel. This decision should be made early in
the response, as soon as the OSC has determined
the potential communication needs for the
response. For multi-agency or complicated
responses, the OSC should consider establishing
a Joint Information Center (JIC) to handle
communications and outreach.
Community involvement and public outreach
during an emergency present many challenges [
because of the time constraints and hectic nature
of the response, the potential involvement of  :
multiple agencies and organizations, and the
limited availability of resources. There is often too
pre-planning period. Regardless, successful
community  involvement and public outreach can
be planned and implemented during emergencies.
See the section below entitled, "Community
Involvement During Time-Critical and Non-
Time-Critical Removal Actions," for planning
ideas and approaches that can be applied to
emergency response.
From the perspectives of surrounding residents:
and business owners, an emergency response is a
potential threat to their health, family, and
property, and a significant disruption to their
daily routine and life. Consequently, local resi-
dents and others impacted by the emergency will
be fearful, feel powerless, and possibly be
outraged. These concerns and feelings must be
addressed by the OSC or the Site Team. Provid-
ing frequent and timely information about the
emergency response and how it will impact
residents helps to alleviate some of these con- ,
cerns. In most cases, information about individual
sample results and health issues should be
Disseminated directly to individuals. General
information can be disseminated through public
meetings, telephone calls, door-to-door visits, or
leaflets.  In rare cases, critical information can be
. disseminated quickly through the media. The
more personal the approach, the more comfort-
; able people will become with the situation and
with EPA. The exception to this rule is if people
are in immediate danger. In such cases, all
communication avenues should be used, includ-
ing the media, door-to-door notification, radio
announcements, or any emergency response
notification procedures used by local authorities.

Provided below are specific activities and ap-
proaches that can be used to plan or conduct
community involvement and outreach activities
during an emergency response.
OuTREAch AcrivmES DumNq EiviERqENcy
RESPONSE

At a minimum, the Site Team needs to perform
three activities required by the NCP:
1) Designate an Agency spokesperson. In a
   timely manner, this representative  must inform
   the community of actions taken, respond to
   inquiries, and provide information concerning
   the release of hazardous substances.
2) Notify affected citizens. The spokesperson
   must promptly notify the citizens immediately
   affected by the release, as well as state and
   local officials, and when appropriate, civil
   defense or emergency management agencies.
3) Establish an administrative record. Staff
   must establish an administrative record con-
   taining documents that form the basis for
   selecting  the response action. The administra-
   tive record must be available for public review.
   Staff must notify the public of the availability
   of the administrative record by publishing an
   announcement in a major newspaper of general
   circulation. For emergency responses lasting
   less than  30 days, placement of the administra-
   tive record file in one central location fulfills
   statutory  requirements.
The role of the agency spokesperson can be filled
by the lead OSC, a CIC, another OSC,  or any
qualified field staff (see the Spokesperson tool in
the Toolkit). During complex, multi-agency
responses, the OSC should consider establishing
a JIC to coordinate the release of information to

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the public through the media (see the Media tool
in the Toolkit).
The activities required by the NCP typically are
insufficient for informing the media, the public,
and interested stakeholders during an emergency
response. Many other options should be consid-
ered by the Site Team. Some of these options are:
• Designate a communications lead, such as a
  CIC, to advise the OSC on community in-
  volvement issues and assist the OSC with the
  media.
• Canvass the neighborhood to identify resi-
  dents' needs, fears, and concerns.
• Formulate a quick communication strategy and
  implement the approach and activities accord-
  ingly.
• Coordinate with Regional EPA staff to brief
  them about the response and to ask for assis-
  tance, if necessary. Specifically, contact the
  Regional Press Office, Office of Congressional
  Liaison, other OSCs and CICs, public affairs,
and state contacts.
Disseminate information to the media through
interviews, press briefings, and news releases.
Also see Chapter 7, "Dealing with the Media,"
in this Handbook. Prepare key messages for
interactions with the media. If no information
is available, tell the media that information
will be disseminated as soon as accurate
information becomes available. For press
briefings and interviews, identify a facility
(tent, office, trailer), schedule the briefing/
interview, and notify the press of the time and
location (see the Media tool in the  Toolkit).
Distribute photographs.  Take photographs or
use available photographs, maps, or aerial
photographs.  These images can be distributed
to the media and the public, used to document
the response, or placed in fact sheets. This will
help satisfy the media's  and public's need for
official information about the emergency (see
the Maps, and Aerial Photographs tool in the
COMMUNITY INVOLVEMENT REQUIREMENTS FOR EMERQENCY RESPONSES ANd REMOVAL ACTIONS
, "~~--~^^'rypE oF AcrioN
Acriviry -~~^___^^
Designate an Agency spokesperson
Notify affected citizens
Establish an administrative record
Publish a notice of availability of the
administrative record
Hold a public comment period
Respond to public comments (prepare
a responsiveness summary)
Establish an information repository
Publish a notice of availability of the
information repository
Conduct community interviews
Prepare a Community Involvement
Plan
Publish a notice of availability and
a brief description of the EE/CA
Emergency Response
(On-site activity lasts
less than 30 days)
•
•
•








Time Critical Removal
(On-site activity lasts
less than 120 days)
•
•
•
"
•
"





Time Critical Removal
(On-site activity lasts
more than 120 days)
•
•
•
"
•
"
•
"
S
*

Non-Time
Critical Removal
•
•
•
"
•
^
•
^
^
•
^

-------
   Toolkit).
   Distribute regular Facts Sheets to let residents
   know about EPA's emergency response activi-
   ties. Use existing fact sheets on the removal
   program, toxic spills, EPA's emergency
   response program and other topics. Develop
   new site-specific fact sheets using templates
   developed for emergency response situations
   (see the Fact Sheets tool in the Toolkit).     ,
   Publicize and host Public Meetings to deliver
   information to a large group of people, to let
   community members voice their concerns, and
   to foster interaction between the Site Team and
   the community (see the Public Meetings tool
   in the Toolkit).
   Establish a local or toll-free Telephone hotline
   and publicize its availability. The hotline can
   be constantly manned to respond immediately
   to questions, play taped announcements that
   provide current updates on site activities, or
   permit callers to leave messages or ask ques-
   tions (see the Telephone tool in the Toolkit).;
   Be prepared to expand the community invohje-
   ment and outreach program when local resi-
   dents need to be temporarily evacuated or
   relocated to protect them from potential harm.
   (see the Residential Relocation tool in the
   Toolkit and Chapter 9, "Community Involve-:
   ment Activities During Residential Reloca-
   tion," in this Handbook).
   Determine community demographics and, if;
   necessary, translate documents or radio public
   service announcements into appropriate
   languages (see the Translation Services tool
   in the Toolkit).
   Develop a risk communication approach that
  -meets the needs of the community (see the
   Risk Communication tool in the Toolkit and

 "Askfor help. If you sincerely seek informa-
 tipQorjjupportfrom a community, you will
jalrriosTalways get something -worthwhile." \
 Donfi falters, CIC, Region 6
    if.
   crr
   Chapter 3, "Risk Communication," in this
   Handbook). Emergency responses require
   skilled risk communication and a willingness
   to work with frightened residents and. the
   media.

COMMUNITY  INVOLVEMENT/

OuTREAch   DuRINq TIME"

CRITICAL ANC!  NoNkTiME'

CRITICAL REMOVAL ACTIONS

Since both time-critical and non-time-critical
removals have longer planning periods than
emergency response actions, more planning may
be devoted to community involvement and out-
reach activities. Additional activities are required
by the NCP, and supplemental activities may be
needed to adequately address community concerns
and needs. Although there are differences between
community involvement and outreach approaches
and activities for time-critical and non-time-critical
removals, the differences are due primarily to
regulatory requirements. Supplemental activities
and the rationale for conducting these activities at
each type of removal action are identical. The
specific requirements for each type of removal
action are listed in the chart on page 55.
In time-critical and non-time-critical removal
actions, EPA should perform outreach and other
community involvement activities as early as  ,
possible. For example, the OSC, preferably with
a CIC, could meet with local officials, media, and
residents during the initial site assessment to
explain EPA's removal program. Early involve-
ment builds trust with the community and pro-
vides an opportunity for EPA to explain the
removal process. If the site is subject to a non-
time-critical removal or remedial action, a well-
informed community will be more supportive of
EPA's role as longer-term work continues.
The longer the removal action takes, the more
important it is to communicate and involve the
community. This communication can be done

-------
through many different activities. The important
thing is to match the method with the situation so
that the purpose of the activity is met, whether it
is conveying information about the incident,
soliciting information about the site, or providing
training/educational materials about the Super-
fund program and process.
              REMOVALS
A removal is time-critical when EPA has deter-
mined that there is no immediate emergency and
a removal must begin in less than six months to
prevent the situation at the site from becoming an
emergency. Although time-critical removals are
almost as urgent as emergency responses, they
provide more time for planning and conducting
removal activities. The NCP requires specific
community involvement activities during time-
critical removals.
The NCP (at 40 CFR 300.415(n)(2) and (3))
divides time-critical removals into two sets of
community involvement requirements (see the
table on page 55). The first set of applies when
less than six months exist before the removal
must begin. When less than six months exist
before removal initiation, the NCP lists commu-
nity involvement requirements that are similar to
those implemented during emergency response.
The second set applies when EPA determines that
the time-critical removal action will extend
beyond 120 days from the initiation of on-site
response activities. Because there is more time,
the NCP adds more community involvement
requirements. The community involvement
requirements and recommendations for both sets
of time-critical removals are described below.
NoN-TiME-CmjicAl REMOVALS
A non-time-critical removal occurs when EPA
determines that a removal action is appropriate
and there is time for at least a six month planning
period prior to when the removal must start. The
Site Team must complete an Engineering Evalua-
tion and Cost Analysis (EE/CA) for non-time-
At a site where an emergency response was
underway, EPA discovered a corroded tank of
anhydrous hydrofluoric acid (HF) releasing
vapors. This discovery required evacuation
of about 400 residents while the HF was
transferred from the storage tank. The Site
Team agreed that early and frequent coordi-
nation with local officials and citizens was
essential. Their proactive coordination efforts
were richly rewarded: EPA gained added
information about the plant from people who
had worked there when it was active, and the
local government coordinated much of the
support for the HF transfer.
A coordination and planning group that
included staff from EPA, local government,
the state and other federal agencies, met
regularly to plan the evacuation. The OSC
reported that the group coordinated much
of the time-consuming logistical work re-
quired for the evacuation.
The group did not rely on newspaper notices
and fact sheets to keep the community in-
formed. Instead, local fire and police person-
nel went door-to-door in the evacuation area,
handing out flyers, explaining the situation,
reassuring residents, and delivering details
about safety plans. Local ministers kept their
congregations updated on the situation.
EPA and state and local agencies conducted a
public meeting two weeks before the evacua-
tion. Turnout was large, but residents were.
not anxious or upset. The meeting pro-
ceeded in an orderly, cooperative manner,
and was broadcast by a local TV station.
Although the evacuation itself 'was stress-
ful, it proceeded smoothly, with the com-
munity coming together in support of EPA

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  "Tremendous gains can be achieved by
  parttiering with community leaders to
  engage the public."
  Noemi Enteric, CIC, Region 5
 critical removals. The EE/CA is similar to a
 Remedial Investigation/Feasibility Study, except
 that it is shorter and less formal. The EE/CA is an
 important milestone for community outreach
 activities because several of the NCP's commu-
 nity involvement requirements hinge upon the
 timing of the EE/CA. The next section provides a
 complete description of these requirements.   '

 OUTREAch AcTIVmES  FOR TiME'CRITICAl ANd
                    REMOVALS
 The initial communication/outreach activities
 conducted during time-critical and non-time-
 critical removal actions vary according to the
 urgency of the response and the needs of the
 impacted community. The NCP requires EPA to
 perform several activities for time-critical and
 non-time-critical removal actions.

 The NCP lists the following required activities for
 all time-critical and non-time-critical responses:
 •  Designate an Agency spokesperson. In a
   timely manner, this representative must inforjn
   the community of actions taken, respond to
   inquiries, and provide information concerning
   the release of hazardous substances.
 •  Notify affected citizens. The spokesperson
   must notify promptly the citizens immediately
   affected by the release, as well as state and  j
   local officials, and when appropriate, civil  !
   defense or emergency management agencies.
 • ^Establish an administrative record. The Site
   Team must establish an administrative record
   containing documents that support the selec-^
   tion of the response  action. For tune-critical
   and rion?time-critical removals, the administra-
  ^thfexecbrd must be available at both a central
^  location and at or near the site (see the
   matiqn Repository  tool hi the Toolkit).
•  Publish a notice of availability of the admin-
   istrative record. The Site Team must notify
   the public of the availability of the administra-
   tive record within 60 days of the initiation of
   on-site removal activity by publishing an
   announcement in a major local newspaper of
   general circulation (see the Public Notices tool
   in the Toolkit). The Site Team also rmist inform
   the public when information repositories,
   which may house the administrative record,
   are created.
•  Hold a public comment period. If appropri-
   ate, the Site Team shall provide a public
   comment period of no less than 30 days from
   the time that the administrative record file is
   made available for public inspection. A com-
   ment period is appropriate if cleanup activity is
   ongoing at the time the administrative record is
   made available for public inspection and if the
   comments received from the public are ex-
   pected to affect future action at the site (see the
   Public Comment Periods tool in the Toolkit).
•  Prepare a responsiveness summary., The Site
   Team must prepare a written response to
   significant comments and new data submitted
   during the public comment period. The respon-
   siveness summary should be placed in the
   administrative record (see the Responsiveness
   Summaries tool in the Toolkit).
The role of the Agency spokesperson can be
filled by the lead OSC, a CIC,  another OSC, or
any qualified field staff (see the Spokesperson
tool in the Toolkit). Staff must coordinate with the
OSC about all news releases or statements made
by participating agencies.
AddiiioNAl AcriviiiES FOR
REMOVALS ExreNdiNq Beyond 120 DAYS

The NCP requires more community involvement
and outreach activities during time-critical
removals that are expected to extend beyond 120
days from the initiation of the removal. When the
Site Team becomes aware that the removal action
will extend beyond 120 days, the NCP requires

-------
the Site Team to perform the following activities.
These activities must be completed within 120
days of the initiation of the removal action:
•  Conduct community interviews. The Site
   Team must conduct interviews with local
   officials, community residents, public interest
   groups, or other interested or affected parties
   to solicit then- information needs and concerns,
   and determine how or when citizens would
   like to become involved in the Superfund
   process (see the Community Interviews tool
   in the Toolkit).
•  Prepare a Community Involvement Plan.
   The Site Team must prepare a Community
   Involvement Plan (referred to as a "Commu-
   nity Relations Plan" in the NCP and previous
   guidance documents) based on the community
   interviews and other relevant information. The
   plan specifies the community  involvement
   activities that the agency expects to undertake
   during the response (see the Community
   Involvement Plan tool in the Toolkit).
•  Establish an information repository. The
   Site Team must establish at least one local
   information repository at or near the location
   of the response action. The information
   repository must contain the administrative
   record and other documents (see the Informa-
   tion Repository tool in the Toolkit). The
   information repository is meant to provide the
   public easier access to site-related documents.
   All items in the repository must be made
   available for copying.
•  Publish a notice of availability of the infor-
   mation repository. The Site Team must
   inform the public of the information repository.
   If the Site Team knows that site work will
   extend beyond 120 days, it can publish a single
   public notice to announce the  availability of
   both the information repository and the
   administrative record, (see the Public Notices
   tool in the Toolkit).
AddiiioNAl OuTREAch ACTIVITIES FOR  NON-
              REMOVALS

For non-time-critical removal actions, the NCP
requires activities similar to those required for
time-critical removals extending beyond 120
days, but they occur on a different schedule. The
timing of community involvement and outreach
events for non-time-critical removals depends
upon the schedule for development and approval
of the EE/CA. Activities must be performed prior
to completion of the EE/CA, when it is approved,
and after it is announced.

By the time the EE/CA approval memorandum is
signed, the Site Team must:
• Establish an information repository. Estab-
  lish at least one local information repository at
  or near the site so the public will have easy
  access to site-related information and docu-
  ments. The information repository must
  contain the administrative record and other
  appropriate items, and these items must be
  available for copying (see the Information
  Repository tool in the Toolkit}.
• Publish a notice of availability of the infor-
  mation repository and  administrative
  record. The Site Team must notify the public
  of the availability of the administrative record
  and the information repository within 60 days
  of the initiation of on-site removal activity by
  publishing an announcement in a major local
  newspaper of general circulation (see the
  Public Notices tool in the Toolkit).
Prior to  completion of the EE/CA, the Site Team
must:
• Conduct community interviews. The Site
  Team must conduct interviews with local
  officials, community residents, public interest
  groups, or other interested or affected parties
  to solicit their concerns, information needs,
  and elicit how or when citizens would like to
  be involved in the Superfund process (see the
  Community Interviews tool in the Toolkit).
• Prepare a Community  Involvement

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   The Site Team must prepare a formal Commu-
   nity Involvement Plan based on the community
   interviews and other relevant information. The
   plan must specify the community involvement
   activities that EPA expects to undertake during
   the response (see the Community Involve-
   ment Plans tool in the Toolkit).            j
 After completion of the EE/CA, the Site Team
 must:
 •  Publish a notice of availability of the EE/
   CA. The Site Team must publish a public
   notice of the availability and a brief descrip-
   tion of the EE/CA in a major local newspaper
   (see the Public Notices tool in the Toolldf).
 •  Hold a public comment period. After the  j
   completion of the EE/CA, the Site Team must
   provide a public comment period of no less
   than 30 days for the submission of written and
   oral comments on the EE/CA. Upon timely
   request (defined as those the Agency receives
   approximately two weeks before the close of
   the comment period), the Site Team should
   extend the public comment period by a minif
   mum of 15 days (see the Public Comment
   Periods tool in the Toolkit).
 •  Prepare a responsiveness summary. The Site
   Team must prepare a written response to
   significant written and oral public comments
   submitted during the public comment period.
   The responsiveness  summary must be placed
   in the information repository (see the Respon-
   siveness Summaries tool in the Toolkit).
 RecoMMENded OurREAck ACTIVITIES FOR NON--
               REMOVAls
 While conducting time-critical and non-time-
jaitical removals, the Site Team may determine
 that additional community involvement and
 outreach activities should be performed to ad-
 equately meet the needs of the community. The
 OSC or.the'Site Team should consider:
 « Designating a communications leader, such as
f a CIC, to advise the OSC on community
*  mvolyement activities and relieve the OSC o:
the responsibility of dealing with the media.
Preparing a communication strategy. For
time-critical removals extending beyond 120
days and for non-time-critical removals, the
Community Involvement Plan serves as the
communication strategy and plan for the
response. For a shorter duration time-critical
removal, the Site Team must develop an infor-
mal communications strategy to plan community
involvement and outreach activities. A communi-
cation strategy can be as simple as a checklist.
Developing a checklist to track community
involvement activities and ensure activities are
completed within the often chaotic schedule of a
removal action. The checklist typically consists
of three components:
1. People to contact, including  U.S. Senators
   and Representatives, mayors, newspapers,
   TV and radio stations, concerned citizens,
   and impacted residents.
2. Major site events and background infor-
   mation that, at a minimum, includes infor-
   mation about the location of the release and
   how it was identified, what caused the
   release of hazardous substances, what
   hazardous substances are or are suspected to
   be present, the nature of the threat posed by
   the release, what action is planned, and what
   actions already have been conducted.
3. Community involvement activities that
   EPA will conduct. These activities should
   be related to various target audiences (e.g.,
  ^public officials, the media, and community
   residents) at a removal scene. This list
   should correspond.!*) the CIP for the site.
Distributing regular Fact Sheets to let resi-
dents know about EPA's response activities.
These fact sheets should be site  specific and
brief, typically no more than two pages long. It
is better to issue multiple fact sheets, each
concerned with a single subject  or message,
than to issue a lengthy fact sheet with too
many messages or too much information. Brief
fact sheets are read; longer ones usually are not

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(see the Facts Sheets tool in the Toolkit).
Producing site-specific Videos. Videos allow
residents to see what is happening and
progress made at the site. They give residents a
clear picture of site activity in ways that
written materials cannot. These can be pro-
duced by a contractor and distributed to local
news or cable stations. They also should be
placed in the information repository (see the
Videos tool in the Toolkit).
Publicizing and hosting Public Meetings to
deliver information to a large group of people,
to let community members voice their con-
cerns, and to foster interaction between the
Site Team and the community. Be aware,
however, that public meetings can be the least
effective way of soliciting or distributing
information. To ensure a public meeting is
useful to both EPA and the community, consult
the community when planning the meeting. If
possible, let local residents plan the agenda
and determine the time and location (see the
Public Meetings tool in the Toolkit).
Hosting Public Availability/Poster Sessions
where EPA staff or other experts can discuss
cleanup activities with residents. Another
option is to display posters that describe
cleanup activities and to have EPA staff
available to answer questions. Posters also  can
be displayed in public areas, such as libraries
or grocery stores (see the Public Availability/
Poster Sessions tool in the Toolkit).
Using Informal Activities such as unstruc-
tured community visits to give people a chance
to meet EPA staff and to discuss the site in  a
relaxed atmosphere. This can be a very effec-
tive method for distributing information
quickly, and sends the message that EPA wants
to keep the community informed. One ap-
proach is to go to every home in a given area
and talk with residents or distribute materials.
Possible materials include fact sheets, updates,
meeting notices, work schedules, and notices
of road closings or changes in traffic patterns.
 Since placing materials in mail boxes is
 against federal law, use door hangers to leave
 information (see the Informal Activities tool
 in the Toolkit).
 Making Presentations to brief local officials
 about the threat remaining at the site and the
 progress being made by EPA to address it (see
 the Presentations tool in the Toolkit).
 Building an observation deck. Removals are
At a removal site in California, EPA over-
came considerable community resistance
caused by a history of problems with state
regulators and earlier missteps caused by
inadequate development of its risk commu-
nication messages.
The Site Team mounted a proactive, ener-
getic, and focused effort to reach out to the
community, beginning with a strategy to
engage the community. They offered work-
shops and poster sessions, made door-to-
door visits, engaged in dialogue with focus
groups, distributed easy to understand fact
sheets, and established an Internet-based
database of resources. Eventually, EPA
facilitated a successful private buy-out deal
between the site's PRPs and 65 residents.
Because of the attention and persistence,
the Site Team's relationship with the com-
munity finally began to improve. The same
community organizer who earlier criticized
the Agency called the Community Involve-
ment Coordinator "a genuine partner," and
praised the commitment and motivation of -^
the Site Team. Eventually, the community
accepted compromise solutions based on an
increasing trust in EPA. A Community
Advisory Panel, organized by bothEjQand
the PRPs, is now focusing on land reijjiji
options to be funded by the PRPs.

-------
especially conducive to the use of observation
decks. These structures, built high and within
exclusion zones, enable people to get a
clear view of activities as they occur. An
observation deck also can be used for site toii
(see the On-Site Activities tool in the Toolkit).
Using press briefings, and news releases. Most
local stations will broadcast public service
announcements related to sites. Many radio or
TV stations also have live call-in shows on
which the Site Team can appear. These outlets
allow residents to speak with the Site Team  ;
and ask questions, and the Site Team can
describe cleanup plans and progress. When
working with the media, the Site Team needs
to develop messages and repeat them fre-
quently to ensure that important information is
conveyed to the public (see the Media tool in
the Toolkit and Chapter 7, "Dealing with the
Media," in this Handbook).
Producing and distributing Maps and Aerial
Photographs.  Use existing photographs or
maps, or take photographs. Use a digital
camera if possible because the pictures can be
printed immediately if a color printer is
available. Digital pictures are easy to include
in press briefings and fact sheets. Maps and
photographs can be distributed to the media
and the public  or included in site fact sheets  br
other  educational materials (see the Maps and
Aerial Photographs tool in the Toolkit).
Being prepared to expand the community
involvement program if impacted residents and
businesses have to be temporarily or perma-
nently relocated. During relocations, the
community involvement program needs to be
expanded significantly to adequately inform
and advise residents about relocation as well! as
to identify and address their unique needs and
concerns (see the Residential Relocation tool
   in the Toolkit and Chapter 9, "Community
   Involvement Activities During Residential
   Relocation," in this Handbook).
   Establishing on-site information offices to
   collect and distribute information and interact
   with the public. These offices are a necessity at
   complex sites, especially those involving
   relocation of residents.
   Establishing a local or toll-free Telephone
   Hotline and publicizing its availability. The
   hotline  can be staffed continually to respond
   immediately to questions, it can play taped
   announcements that provide updates on site
   activities, or it can permit callers to leave
   messages (see the Telephone tool in the
   Toolkit).
   Translating  documents or providing transla-
   tors, if a portion of the impacted residents are
   non-English speaking (see the Translation
   Services tool in the Toolkit for suggestions and
   approaches  for obtaining translation services).
   Developing a risk communication approach
   that meets the needs of the community. Long-
   term removals require skilled risk communica-
   tion and a willingness to work with frightened
   residents (see the Risk Communication tool
   in the Toolkit and Chapter 3 in this Handbook.
SUMMARY
Removal actions can be frightening to communi-
ties because they happen quickly. The key is to
remember that removal actions are faster and
more fluid than remedial actions. They allow less
time for planning and require the Site Team to be
flexible and responsive. It is in EPA's best interest
to involve citizens in every aspect of the action.
Involving citizens early and sharing information
can help ensure a safe and quick response action.
  ill
  II
 FT

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CHAPTER  7  DEALING  WITH  THE
MEDIA
IN GENERAL

The media is the best means of reaching a large
audience quickly. However, unless an advertise-
ment is being purchased, the media decides what
they will cover and how. The Site Team can
influence the media's decisions by fostering a
relationship with them and by using and repeating
carefully defined messages.
  "Be -willing to shed your own preconcep-
  tions and to listen to and learn from your
  critics.  Share ownership, responsibility,
  -work, and credit."
  Fred MacMillan, RPM, Region 3
The Site Team usually work with the media under
two circumstances:
1) When EPA wants to use the media: EPA has
  something it wants the media to disseminate to
  the public; and
2) When the media wants to use EPA: someone is
  covering a story that directly or indkectly
  relates to the site.
In reality, news issued by the Site Team is a
publicity release rather than "news," per se.
Although the Site Team may believe an an-
nouncement is news, the media often defines
news as something that is different, unexpected,
or controversial. Information about  a local
Superfund site can be newsworthy, but it must be
immediate in nature to be considered news.
Information generally is not considered news if it
happened days ago, or will happen in the future.
Most citizens consider developments related to
local Superfund sites to be news and look for this
information in local media outlets. It is appropri-
ate to use the media to publicize a site-related
decision, an upcoming meeting, changes in
schedule, or changes in activities or expectations.
However, the decision about what is "news" rests
with the editor, so unless information is placed in
a paid advertisement, little control can be exerted
over what reporters or editors do with a news
release.
For this reason, the Site Team should deliver the
message to affected residents and local officials
first. Deliver the message directly to them, and
then use the media to reinforce it and distribute it
further. Remember that people would rather learn
about important issues that affect them from
someone directly rather than by reading about it
in the newspaper. However, in an emergency, it is
imperative to reach the media first to alert the
public of any dangers.
Work on presenting a well-defined message and
building a good relationship with the reporters
and editors. A positive relationship will improve
the odds that the media will pick up and use your
message with as little alteration as possible. To do
this effectively, learn how each medium gathers
and presents news and understand the different
needs of radio, television, and print media. News
releases should be tailored to each medium (see
the Media tool and its attachments, especially
Attachment 1: "Guidelines for Working with the
Media," in the Toolkit).
The Site Team should always be aware of media
deadlines, especially it is a resource for a story. If
a deadline is not met, another source will be used,
and the missed deadline will be remembered.
 At a Superfund site where the cleanup was
 completed, enabling site deletion from the
 NPL, the Community Involvement Coordi-
 nator crafted a final message-specific
 strategy. The key message she wanted to
 convey was that the successful site cleanup
 resulted from two factors: community   '"-«
 partnerships and an important technologi-
 cal advancement developed at the site that
 cut cleanup time by 50%. By crafting^a
 well-defined and newsworthy angie,-.^theff,
 technological breakthrough),  her
 received Regional front-page coverage

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f
               It is best to use a combination of the following
               two approaches to media coverage:
               •  Paid media. Media space or time is purchased
                  from a media outlet. This media is advertising,
                  and it is the only way to guarantee total control
                  of the message.
                                                        I
               •  Unpaid media. The media chooses to cover
                  site news as a story. The Agency has less  '
                  control over how the story is reported, but, in
                  return, the Agency can benefit from the
                  increased credibility of the story stemming
                  from the independence of the reporter. The
                  Agency can improve the chances that a mes-
                  sage in such a story will be clearly communi-
                  cated by anticipating the hard questions,
                  repeating the carefully designed messages, and
                  earning the media's trust as a resource.

               BE A RESOURCE

               Becoming a resourse is the first step in building
               good media relations. To be an effective resourbe,
               the Site Team must be an accessible and credible
               source of information, whether the news is good
               or bad. Working as an effective resource in-
               creases the likelihood that the media will worki
               cooperatively with the Site Team when needed.
               Do not fear working with the media, which is
               rarely out to "get" anyone. Good reporters are \
               unbiased and do not give preferential treatment.
               Remember that the media's job is to smell out a
               good story. Never evade and never lie, because(
               the lie will become the story. Likewise, remember
               that good reporters are never "off duty." Thus,
               avoid making glib or "off the record" comments.

               Build

               Building a good working relationship with the
               media is as important as getting the facts to the
               media. Becoming a reliable source of credible
               mformatipn'ls key. Here are some other sugges-
             _; tioTfiffogbuilding a relationship with the media:
             ''  ~       i
                  Stop by reporters' offices whenever possible!,
*jrr
                                               bring them up to date, and ask if they need
                                               anything.
                                             •  While visiting the reporter, occasionally visit
                                               the editor (print), assignment editor (TV), or
                                               news director (radio) for the same purpose.
                                             •  Invite reporters to the site and give them a tour.
                                             •  Whenever something interesting is occurring,
                                               invite the media to cover it.
                                             •  If a reporter calls you on a slow news day to
                                               solicit some "news," seize the opportunity and
                                               do your best to find something.
                                             •  If a story is inaccurate, call the reporter and
                                               explain what's wrong, but never complain.
                                             •  Learn and remember the different styles and
                                               needs of each media outlet with which you
                                               work, and attend to them as much as possible.
                                             •  Have current information packets available for
                                               new reporters assigned to the Superfund site.
                                             •  Be patient with reporters. They cover many
                                               stories and may need to be reminded about the
                                               site, even though you recently visited or talked
                                               with  them.

                                             USE rkE  IMcdk Tools

                                             The news release and the media log are important
                                             tools for working with the media. Both are
                                             discussed in the Media tool in the Toolkit. The
                                             Media tool also has the following nine attach-
                                             ments: Guidelines for Working with the Media;
                                             How to  Choose a Medium; Guidelines for
                                             Picking a Media Event; How to Reach the Media;
                                             How to  Prepare a News Release; Sample News
                                             Release; Other Media Tools; Media Log; and
                                             Message Template.
                                                          wirh iJiE Media  IN
                                             EiviERqENcy SITUATIONS

                                             In emergency situations, it is often more effective
                                             to deal with the media first rather than directly
                                             with affected residents, since broadcast media can
                                             provide a "real time" means of reaching the most

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people in an emergency. Plus, hazardous material
emergencies tend to be news, and the media will
almost certainly cover the story.
Depending on the situation, it may be necessary
to have officials, possibly local authorities, go
door-to-door to alert people of the incident and
actions to take. Public meetings, availabilities,
and site tours are not typically appropriate until
the site has emerged from emergency status. Until
that time, the attention of the responding team
must be focused on stabilizing the emergency.
       CONTACT
One of the key goals is to make the response
team's job easier by assigning a member of the
Site Team, such as an On-Scene Coordinator
(OSC) or Community Involvement Coordinator
(CIC), to handle the media and the nontechnical
aspects of the response. The best way to view this
goal is by thinking in terms of information. The
more information the media contact provides to
the media and the public, the less the Site Team
members will be distracted by information
seekers. Make it known that this person is the
first point of contact for anyone wanting or
needing information.
EsTAblisk BouNdARiES ANd  STRUCTURE
If possible, establish a media perimeter. Depend-
ing on the situation, this perimeter  may be out of
the Agency's hands. When establishing bound-
aries, remember the media's need for "visuals."
Placing them too far away will frustrate the
media. Do what is possible within the parameters
of safety and good sense to accommodate them.
Establish a place for media briefings based on
factors such as the perimeter of the site, the
terrain, the number of media present, and the type
of media present (TV, radio, or print). Each type
of media has different needs. The place selected
may range from a nearby hotel conference room
to a spot in front of a fence or in a field. Consider
the backdrop for the visuals.
Identify and work with other on-scene media
relations specialists as needed. In particular, bear
in mind that other interested parties, including
PRPs, will have public relations workers on the
ground and in contact with the media. Use the
Joint Information Center (JIC) approach when-
ever possible (see Chapter 6).

Identify the time for the first media briefing. Try
to schedule this time within the first half-hour of
the spokesperson's arrival on scene. The spokes-
person should inform the media and the Site
Team about when and where the first briefing will
be held. Decide who among the Site Team will
give a statement at the first media briefing.

Find a place to prepare for media briefings. Time
is needed to prepare key messages and set the
guidelines for the scene, including a schedule for
daily media briefings and other interviews with
the Site  Team members. Consider forming a
media pool to limit access to the site. A pool
consists of one TV crew, a radio reporter, and a
print reporter and photographer, all of whom
agree to share then: material with the other
interested media outlets. Members of a pool
should be chosen by their colleagues, not by EPA.
The NEWS CycU

News has a life cycle. The initial cycle begins
when the media first learn of the situation and
decides to cover it and lasts until the next dead-
line. Each subsequent cycle is about 24 hours.
However, new technology used by the electronic
media is making this less predictable. The first
news cycle is the critical one because this is when
EPA must deliver its message, establish the
Agency as competent and caring, and designate
the Site  Team spokesperson as the point of  ' -^
contact.

Be aware of subsequent news cycles. After the
first day, unless things continue to happen, the
event becomes less newsworthy. Subsequent _,
cycles provide opportunities to keep the mgjla
informed and to provide updates. Continr**"

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 hold briefings as long as necessary and appropri-
 ate. As long as pertinent information is presented,
 the media will keep coming. If briefings are held
 just to hold briefings, the media will stop attend-
 ing. Always answer questions that were left
 unanswered in the previous briefing.
 LocAl MediA VERSUS NATJONAL MediA
 Do not succumb to the perceived importance of
 the national media at the expense of the local
 media. Local media should have priority in most
 cases. The national media eventually will leave,
 but the local media will remain interested long
 after the site has been stabilized. For formal   1
 briefings in a room, set aside the front row of
 seats for the local media. During question ses-I
 sions, make it a point to pick a local person for!
 the first question and, if possible, the last.
 ThiNk  YisuAls                             \
 Select visual aids to be shown to the media. If
 none are  available, determine when some may f
 become available. Get a map and distribute it to
 the media as soon as possible (include in the map
 the location of the media area and the location of
 future media briefings). Try to have one addi- ;
 tional visual aid in each of the first few briefings.
 Visual aids can be an updated map, a tour of a ?
 small part of the affected area, a graph of accept-
 able levels, a fact sheet on the contaminant with a
 picture, a clear jar filled with some of the con- \
 taminant, or anything else that is appropriate.
 "No COMMENT/'"OFF the REcoud/'ANd "Npr
 FOR ATTRIBUTION"                         \
 Never lie or evade. Never say "no comment"
 without explaining the policy behind why you
 cannot comment {e.g., "It is EPA policy to not
' speculate on such matters"). Do not make "off jthe
 record" comments. Determine whether you need
 to coordinate with a public affairs or press office
 or can deal directly with the media (see the
 , Mediajtool in the Toolkit).
CloSURE/CRiTiQUE

Do not leave the media "in the lurch." Space
briefings out when new information is slow. The
media will sense this winding down as closure.
The Site Team should continue to help the media
meet their deadlines and ensure they know the
spokesperson can be reached. The media should
know that one or more members of the Site Team
is available for other issues and can become a
valuable resource for them.

Keep media contacts on the mailing list as the
cleanup continues. Most of the media will
continue to update the story, but may not have  a
crew on site. Be honest with them about time
frames regarding new information.

Before they leave, ask for feedback on what went
well and what could be improved. Most journal-
ists will offer feedback. If they are unable to do
so because of a deadline, ask if you can call them
at a more convenient time. After the media have
departed, the  Site Team should review notes and
do a self-critique. What went well? Was it
planned or did it just happen that way? What
could have been done to make it better?
SUMMARY
The media can be a strong asset for Superfund
outreach efforts, but do not assume the media can
be controlled or used at will. Appoint a media
contact to be a ready, accessible, and credible
source of information.  Understand that news is
what the editor says it is. The Site Team can
influence the media's decisions about what is
news by fostering its relationship with the media,
by using carefully defined messages, and by
repeating those messages frequently. Pay atten-
tion to media deadlines; Unless there is an
emergency situation, go to your primary audience
before you go to the media.

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 CHAPTER  8  COMMUNITY
 INVOLVEMENT  AT  FEDERAL
 FACILITIES
 THE FedERAl GOVERNMENT AS

 OWNER  of  SupERfuNd SITES

 This chapter describes community involvement at
 Superfund sites that are owned or operated by the
 federal government. While the basic steps in the
 Superfund process are the same for federal
 facilities as for other sites, there are important
 differences in the way community involvement is
 conducted at these sites and the role of EPA's Site
 Team. This chapter highlights the relationship
 between EPA and the federal agency responsible
 for the cleanup of a facility and special concerns
 that should be addressed in community involve-
 ment strategies at federal facilities. Roles for the
 Site Team members at these sites may range from
 oversight of the process, to advising the federal
 site owner, to cooperative management of day-to-
 day community involvement activities. This
 chapter also describes Superfund community
 involvement policies and practices of the Depart-
 ment of Energy (DOE) and Department of
 Defense (DoD)—the two largest owners of
 federal facilities—and discusses the roles of
 DOE's Site-Specific Advisory Boards (SSABs)
 and DoD's Restoration Advisory Board (RABs).
 The roles and responsibilities for the Site Team
 involved in Superfund cleanups at federal facilities
 differ from those at non-federal sites in a
 number of ways. The regulatory enforcement tools
 available to EPA, the community involvement
 policies of the federal Potentially Responsible
 Party (PRP), and public perceptions all may vary
 somewhat from non-federal facility cleanups. As at
 all Superfund sites, there are three categories of
 stakeholders with an interest in the outcome at
 federal facility sites: the regulators  (EPA and state
 agencies), the regulated (federal site owners), and
 the public. The key difference at federal facilities
 is the relationship between the regulator and
 regulated party as parts of the same government
 and the effect of this relationship on the percep-
 tions of the public. It may not seem this way to
personnel within a particular agency or depart-
 ment, but as far as the public is concerned, the
 federal government is a single entity that "speaks
 with a single voice," as reflected in the conduct
 and outcome of a federal action.
  "Getting the public more involved is the
 right thing to do and will usually lead to
 better decisions."
 David Page, RPM, Department of Energy
Given this perceived conflict of interest, the
federal government should avoid adopting the
"DAD" (Decide, Announce, and Defend) ap-
proach in its interactions with the public for
federal facility cleanups. The most important
thing to remember is that regardless of the roles,
perspectives, and outlooks of the various federal
agencies involved in the cleanup of the site, the
public generally sees the federal government as a
monolith that should be taking care of a problem
that it never should have created in the first place.

According to government estimates, federal
facilities account for approximately half of the
liability for Superfund cleanups across the U.S.,
including the largest single sites and the sites
with the widest varieties of contamination. These
sites pose the greatest cleanup challenges. Long-
term cleanup time and cost estimates for federal
facilities range up to 75 years and $400 billion.

iNTERAqENCY AqREEMENTS

EPA's CERCLA enforcement responsibilities
extend to federal facilities. The consequence of
this authority, coupled with the liability owner-
ship circumstances described above, is that the
federal government must enforce CERCLA asfc..
much against itself as against any other group of"""'v
responsible parties. Normally, the federal govern-
ment can not sue itself. Conflicts between a
federal regulatory agency (such as EPA) and a
regulated federal agency (such as DoD andJJOE) ,-...-;
may occur, but, within Superfund, these conflicts!,
are not resolved as at other NPL sites,  wherlfEPA

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1	d
 is able to compel PRP activities through consent
 decrees, administrative orders, and cost recovery
 actions. Rather, Superfund cleanups at federal
 facilities depend on the ability of federal regula-
 tors and responsible parties to agree on and carry
 out a remedy. The negotiated agreement reached
 by EPA and the federal party responsible for the;
 cleanup of a federal facility is embodied in the
 interagency agreement (IAG). LAGs cover the  I
 post-RI/FS steps in the remedial process for the
 site, including remedy selection, design, imple-1
 mentation, operation, and maintenance. The LAG
 also should cover community involvement
 requirements for the facility, including the
 framework for community involvement.
                                            i
 While the regulatory framework and implementa-
 tion tools for federal facility cleanups differ from
 those at other remedial sites, the steps in the
 Superfund process and the basic tenets  and
 requirements of CERCLA, including community
 involvement requirements, apply equally at
 federal facilities. Equal application means that
 any and all public notice, comment, and meeting
 requirements, administrative record requirements,
 and other community involvement requirements
 must be followed at federal facilities. Similarly,
 the community involvement strategies discussed
 in Chapter 5 should form the basis for a sound  !
 Community Involvement Plan at federal facili-
 ties. Bear in mind, the only thing that distin-    i
 guishes federal facilities from other NPL sites is
 the relationship of EPA as regulator to the regu-
 lated federal site owner;  the same rules apply to
 all sites, as do the same strategies for effective
 community involvement.

 COOPERATION AN<|

 COMMUNICATION
                                            i
 The keys to successful community involvement
 at federal facilities are cooperation between EPA
 and-ftejcesponsible federal agency and prompt,;
' ieffective] communication between these agencies
 -jand the jocal community. Cooperation  between
 i     m -i
      3f ;!..,,
                                                               federal agencies and communication with the
                                                               public are especially important given the conflict
                                                               of interest and accountability issues that appear
                                                               whenever the federal government enforces a law
                                                               against itself. The public will not be interested in
                                                               the particulars of any conflicts between EPA and
                                                               the federal site owner, and may cast a suspicious
                                                               eye on any delays in the cleanup process caused
                                                               by such conflicts as part of a pattern of the
                                                               government "going easy" on itself.
                                                               With regard to effective communication, a 1993
                                                               report by the Federal Facility Environmental
                                                               Restoration Dialogue Committee (FFERDC)
                                                               identified three weaknesses in the ways that
                                                               federal agencies disseminate information on
                                                               federal facilities cleanups:
                                                               • Stakeholder opinions are often solicited late in
                                                                 the process after site investigations are com-
                                                                 pleted;
                                                               • The extent and effectiveness of information
                                                                 dissemination and exchange are inconsistent
                                                                 among agencies; and
                                                               • Stakeholders perceive that their requests for
                                                                 information are treated by federal agencies as
                                                                 burdensome rather than as a right of citizen-
                                                                 ship.
                                                               In response, FFERDC recommended three
                                                               principles to guide information dissemination
                                                               during federal facilities cleanups:
                                                               • Federal agencies have an obligation to ensure
                                                                 that information is provided to interested
                                                                 parties within regulatory and resource con-
                                                                  straints;
                                                               •  Information dissemination and exchange
                                                                 processes should ensure the timely release of
                                                                  information to public stakeholders and provide
                                                                  the basis for informed involvement in. decision
                                                                  making; and
                                                               •  Information dissemination and exchange
                                                                  processes must be consistent with the Freedom
                                                                  of Information Act.

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 EPA AS AdvisoR AT
At most federal facility sites, the role of EPA's
Site Team is best described as an advisor to the
federal agency leading the cleanup. The basic
strategies for effective community involvement
(early involvement, a meaningful role for local
stakeholders in decision making, attention to the
special needs of the community) are the same at
federal facilities as they are at other sites. The
difference is that the Site Team, as an advisor to
the process, is one step removed from ensuring
that effective strategies are implemented, increas-
ing the need for prompt and effective communi-
cation and coordination with the federal PRP in
the development of the Community Involvement
Plan for the site. The Site Team should do more
than simply make themselves available  to the
federal PRP as needed. EPA is the expert among
federal agencies on Superfund community
involvement and should do all it can to  guide
community involvement at federal facilities to
ensure success, even if it is not the lead agency at
the site.
BoARds
             FAciliiry Adviscmy
In its interim and final reports, the FFERDC
recommended that responsible federal agencies
establish advisory boards at federal facilities to
provide stakeholders with a formal mechanism
for sharing information and participating in
decisions that affect the health and environment
of their communities. In response, DOE estab-
lished SSABs, while DoD formed RABs. These
advisory boards are established either upon the
initiative of the federal agency or in response to
stakeholder interest. As of June 1998, more than
200 SSABs and RABs have been established.
These boards serve as  valuable conduits between
the federal government and the public by provid-
ing opportunities for regular contact between the
agencies and public stakeholders. Through these
boards, the parties are  able to discuss their
concerns and better understand the competing
needs and requirements of the government and
local citizens. The boards augment citizen
evaluations of site plans for technical adequacy.
The boards also broaden the scope of decision
making to account for  local stakeholder issues in
addition to consideration of technical data
required under CERCLA's public comment rules.
SSABs and RABs are  intended to complement
and facilitate existing community involvement
activities rather than supplant broader community
involvement, since not everyone with an interest
in the facility may have the time, ability, or
inclination to serve on  a board. EPA Site Teams
and their federal agency counterparts should
ensure that all stakeholder concerns have an
opportunity to be heard and that these advisory
boards do not become the only means of commu-
nity involvement at federal facilities.

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 CHAPTER  9  COMMUNITY
 INVOLVEMENT  ACTIVITIES  DURING
 RESIDENTIAL  RELOCATION
WHEN  ResidENTiAl RELOCATION

is  PART oF THE RESPONSE

ACTION

This chapter describes community involvement at
Superfund sites where temporary or permanent
relocation of residents on or near the site is part
of the remedy. While the basic guidelines for
effective community involvement are the same
for relocation sites as for other sites, there are
special challenges facing the Site Team in these
communities. In general, community involvement
and other staff should be prepared to go the extra
mile in these communities, where residents must
deal with both threats of real and perceived
contamination prior to the relocation, and the
prospect and reality of being moved out of their
homes and communities.
Close management of the situation and constant
communication among all stakeholders in the
relocation process are the keys to effective
community involvement at these sites, and these
requirements will be invoked repeatedly in this
chapter. This chapter also explains EPA's interim
policy on Superfund-related relocations, the
Uniform Relocation Act, administered by the U.S.
Department of Transportation, and the use of
Technical Assistance Grants (TAGs) and Commu-
nity Advisory Groups (CAGs) at relocation sites.
The roles and responsibilities for the Site Team at
relocation sites can be seen as "Community
Involvement Plus." Everything in the previous
chapters in this Handbook applies to relocation
sites before consideration of the special needs of
communities that will be relocated as part of a
remedy. Relocation settlements can take years to
negotiate and complete. In  the meantime, resi-
dents are living on or near contaminated sites.
These residents share the same concerns regard-
ing the threat of contamination posed by the site,
and the plans for dealing with those threats, as
residents at other Superfund sites. Added to these
concerns is the relocation itself and the special
concerns it raises, such as a fair appraisal, ad-
equate compensation, and the stress of finding a
new home. These difficulties can be complicated
by the hard feelings that can arise at the perceived
injustice of the situation, by the lack of trust of
the government, and by other apprehensions that
arise from being uprooted. The Site Team must
have a thorough understanding of the relocation
process and sensitivity to the needs of the resi-
dents. This understanding will help residents get
through this very difficult transition.
 "Community involvement [at relocation
 sites] is most effective when it commences
 as soon as the first article appears in the
 local newspaper."
 Anna Gabalski, NY State Dept. of Health
Given the added stress placed on residents who
will be relocated, trust-building is of paramount
importance for the Site Team at relocation sites.
As always, building trust depends on open,
honest communication and attention to the
concerns of residents. This is paticularly impor-
tant in relocation communities, where the govern-
ment not only is already suspect but will be a
party negotiating property settlements and
compensation. The situation is best served when
the Site Team employs all of the communication
management strategies and practices described in
this Handbook and the Toolkit to their fullest
extent (see the Residential Relocation tool in
ther Toolkit}.

EPA INTERIM  Policy/FedERAl

UNifoRM RELOCATION  ACT

Permanent relocation is considered a remedial
action under the NCR EPA issued its Interim
Policy on the Use of Permanent Relocations as
Part of Superfund Remedial Actions (OS^ER •, ,
Directive 9355.0-71P) on June 30, 1999. Jhe
policy provides direction to EPA Regional „
*»„

-------
               decision makers on when to consider permanent
               relocation as part of a Superfund remedial action,
               and stresses four major points surrounding the i
               consideration of relocation:
               • EPA's preference is to address the risks pose|d
                 by contamination by using well designed   j
                 cleanup methods that allow people to remain
                 safely in their homes and communities;    [
               • EPA may consider a permanent relocation
                 alternative as part of the feasibility study if
                 certain site conditions (found in the policy) are
                 encountered;
               • EPA should involve the community early in ;the
                 process and keep residents informed of activi-
                 ties at the site;
               • EPA cannot conduct a permanent relocation of
                 tribal members without tribal government
                 approval.
               Permanent relocations are selected as part of the
               overall remedy for a site as embodied in a Record
               of Decision (ROD). The decision-making criteria
               that apply to other parts of a remedy, including
               application of the nine criteria found in the NCP,
               also apply to the decision to relocate residents
               permanently.                             ,

               The interim policy specifically discusses the
               importance of community involvement in the
               relocation process, and covers the role of TAGS
               and CAGs at relocation sites. The interim policy
               states: "Community involvement activities at a
               particular site should be tailored to meet the
               various needs and concerns of individual citizens
               within the affected community. EPA should also
               explore opportunities to partner with other
               federal, state, and local agencies, non-govern- [
               mental organizations, and non-profit organiza-1
               tions to help identify other potential assistance;
               that may be available to the relocated residents or
               to those in the community left behind."

               The interinf policy restates the applicability of the
               Uniform,; Relocation and Real Property Acquisi-
               tion Policies Act (URA) to the implementation of
               "the decision to relocate residents. The URA   [
includes requirements and procedures to be
followed by the federal government when acquir-
ing properties and compensating displaced
residents and sets standards for the habitability of
new housing for displaced residents. The URA
requires the federal government to provide
relocation services to reduce the burden on
relocated residents, which is the responsibility of
the Site Team at Superfund relocation sites. The
Site Team should be familiar with the URA and
the applicable property acquisition regulations
and be ready to explain the formalities of the
process to residents and extend the services
required under the URA.

SpeciAl  COMMUNITY  Needs AT

RELOCATION  SITES

The keys to successful community involvement
at relocation sites are close management of the
situation and prompt, effective communication
among EPA, community residents, and others. As
mentioned above, community involvement can
not begin early enough at relocation sites. In
addition, nothing may contribute more to the
quality of the community involvement services
rendered than the regular presence in the commu-
nity of experienced and highly qualified commu-
nity involvement professionals who are available
to assist community members in making the
transition to a new community. The Site Team
should consider establishing a community
resource center with a full-time staff dedicated to
providing assistance to residents facing relocation
and providing the close management of the
process needed to reach a successful conclusion.
Building trust in the community is critical. For
the Site Team, this is an everyday part of their
job, and there is no substitute  for open, effective
communication and dealing fairly and respon-
sively with the community. This need for open-
ness  is especially high in communities where the
government has not only delivered the news of
potential contamination risks, but also is dealing
rrif

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directly with individuals in the property acquisi-
tion process. Similar to the special challenges at
federal facilities, the government must make an
extra effort to build trust at relocation sites.
The Site Team should take a customer service
approach in implementing its community in-
volvement plan at relocation sites. Though the
relocation process involves a transaction, as
properties are acquired and owners are compen-
sated, the activities of the Site Team should never
be perceived as transaction-oriented. Rather, it
should be clear to all members of the community
that community involvement personnel are there
to help them get through the process and safely
into a new home. Relocation is usually a very
stressful event for residents, and the strain felt by
people can often spill over into their dealings
with others, including EPA staff.
  "EPA must have experienced people on the
 ground in relocation communities to
 provide direct services and deal -with
 problems before they get a chance to
 snowball."
 Pat Seppi, CIC, EPA Region 2
The Site Team should be prepared to provide
technical and legal assistance related to the
appraisal, negotiation, settlement, and property
transfer process, as well as assistance in obtaining
new housing, with an emphasis on encouraging
home ownership. This assistance will require
knowledge of the URA and other relocation
programs, knowledge of the technical  require-
ments of appraisals, and familiarity with working
with real estate agents and lenders and the tax
consequences of property acquisition. All of these
are in addition to the regular needs of a commu-
nity located near a Superfund site. In other words,
take everything in Chapters 2 through  8 of this
Handbook and add to it the special needs of
residents being relocated.
At all times and in all technical and community
assistance areas, the Site Team must be prepared
to provide one-on-one services. Unlike many
other communities, residents subject to relocation
will require individual attention, as each has an
individual relationship with the government
under the circumstances. In addition, the added
pressures felt by families subject to relocation
should be remembered at all times.

TACs ANd  CAGs  AT

RELOCATION  SJTES

The interim relocation policy encourages the use
of TAGs for the hiring of relocation experts by
communities. Relocation experts hired with TAG
funds can provide independent assistance to
communities. The Site Team should ensure that
the community is aware of the TAG program and
given whatever assistance is needed in the TAG
application process.
The interim policy also encourages the use of
CAGs or similar bodies that engage the commu-
nity in the relocation process by providing a
public forum for stakeholders to present and
discuss needs and concerns related to the site and
the relocation process in a meaningful way.
CAGs can be very valuable mechanisms for
facilitating open, active participation by stake-
holders in the relocation process. The Site Team
should ensure that the CAG is truly representative
of the variety of interests in the community. A
CAG that is perceived as "stacked" against any
community stakeholder interest ultimately may,
do more harm than good. Whenever possible, the
Site Team should work with community leaders
in establishing a CAG or other forum.

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     G.-X

-

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AppENdix A
SUPERFUND COMMUNITY
INVOLVEMENT REQUIREMENTS
Appendix A: Superfund Community Involvement Requirements •
  Removal Actions	
  Remedial Actions	
77
77
80

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'-*' i

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AppENdix A
SUPERFUND  COMMUNITY
INVOLVEMENT  REQUIREMENTS
Community involvement requirements are
presented below in a table that lists the require-
ments by site activity. The legislative citation is
provided for each of the site activities. For a
graphical presentation of the requirements, refer
to the maps, "Community Involvement Activities
Throughout the Superfund Removal Process" and
"Community Involvement Throughout the
Superfund Remedial Process," found in the
preface of this Handbook. These maps combine
the list of required activities described below
with a list of recommended activities to involve
the community effectively.
                   The Site Team is responsible for ensuring that the
                   Agency meets all of the legal and policy require-
                   ments relative to community involvement and for
                   ensuring that the community has been given an
                   opportunity to participate in the process. This
                   table lists and describes the minimum commu-
                   nity involvement requirements that EPA must
                   conduct at a Superfund site. Simply fulfilling
                   these requirements will not necessarily result in
                   effective community involvement at a site.
                   Rather, these requirements are intended to be the
                   foundation for more comprehensive activities at
                   sites.
   "Don't be afraid to go beyond the traditional community relations approach. Adapt your
  style and activities to the community."
  Mike Holmes, RPM, Region 8
Site Activity

Removal Actions
Agency Spokesperson
Administrative Record
Minimum Requirement(s)
In the case of all CERCLA removal
actions taken pursuant to 300.415 or
CERCLA enforcement actions to compel
removal response, a spokesperson shall be
designated by the lead agency. The
spokesperson shall inform the community
of actions taken, respond to inquiries, and
provide information concerning news
releases. All news releases or statements
made by participating agencies shall be
coordinated with the project manager. The
spokesperson shall notify, at a minimum,
immediately affected people, State and
local officials and, when appropriate, civil
defense or emergency management agencies.
The lead agency must establish an admin-
istrative record and make the administra-
tive record available to the public at a
central location at or near the site.
Source(s)
The National Oil and
Hazardous Substance
Pollution Contingency
Plan (NCP) 40 C.RR.
300.415(n)(l)
CERCLA 113(k); NCP 40
C.F.R. 300.820

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 Site Activity
Minimum Requirement(s)
                          Source(s)
 Removal Actions (continued)
 For Removal Actions With A Planning Period of Less Than Six Months
 Notice and Availability
 of Administrative
 Record
 Public Comment Period
 Response to Significant
 Comments
Within 60 days of the start of on-site
removal activity,'1 the lead agency must
make the administrative record available
to the public and issue a notice of avail-
ability in a major local newspaper.
The lead agency
must provide a public
comment periodj if appropriate, of not
more than 30 days from the time the
administrative record is made available.

The lead agency [must prepare a written
response to significant comments.
 For Removal Actions Expected to Extend Beyond 120 Days
 Community Interviews
 Community
 Involvement Plan (CIP)
 Information Repository
 Establishment and
 Notification/Notice of
 Availability of
"Administrative Record
By the end of the 120-day period, the
lead agency must conduct interviews with
local officials, public interest groups, or
other interested parties to determine their
concerns and information needs, and to
learn how citizens would like to be
involved in the Superfund process.
The lead agency;must prepare a formal
CIP, based on community interviews and
other relevant information, specifying the
community involvement activities the
lead agency expects to undertake during
the response period. The lead agency
must complete this CIP within 120 days
of the start of ori-site removal activity.
Within 120 days of the start of on-site
removal activity, the lead agency must
establish at least one information reposi-
tory at or near the location of the removal
action that contains items available for
public inspection and copying. The lead
agency must inform the public of the
establishment of the information reposi-
tory and provide notice of the administra-
tive record in this repository.
                          NCP 40 C.F.R.
                          300.415(n)(2)(i) and
                          300.820(b)(l)
NCP 40 C.F.R.
300.415(m)(2)(ii)
                          NCP 40 C.F.R.
                          300.415(n)(2)(iii)


                          NCP 40 C.F.R.
                          300.415(n)(3)(ii)
                           NCP 40 C.F.R.
                           300.415(n)(3)(iii)
                           NCP 40 C.F.R.
                           300.415(n)(3)(iii)

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Site Activity
                           Minimum Requirement(s)
Source(s) '
Removal Actions (continued)

For Removal Actions With a Planning Period Of At Least Six Months
Community Interviews       The lead agency shall at a minimum
and Community             comply with the requirements set forth in
Involvement Plan (CIP)      paragraphs (n)(3)(i), (ii), and (iii) of this
                           section prior to completion of the
                           Engineering Evaluation and Cost Analysis
                           (EE/CA), or its equivalent, except that the
                           information repository and the administrative
                           record file will be established no later than
                           when the  EE/CA approval memorandum is
                           signed. (Essentially, EPA must conduct
                           community interviews and prepare a CIP
                           prior to the completion of the EE/CA.)
                           The lead agency must establish the
                           information repository and make the
                           administrative record available no later
                           than the signing of the EE/CA approval
                           memorandum.
                           The Agency must publish a notice of
                           availability and a brief description of the
                           EE/CA in a major local newspaper of
                           general circulation.
                           Upon completion of the EE/CA, the lead
                           agency must provide at least 30 days for
                           the submission of written and oral com-
                           ments. The lead agency must extend this
                           comment period by at least 15 days upon
                           timely request.
                           The Agency must prepare a written re-
                           sponse to significant comments and make
                           this responsiveness summary available to
                           the public in the information repository.
                                                                    NCP 40 C.F.R.
                                                                    300.415(n)(4)(i)
Information Repository/
Administrative Record
Establishment and
Notification

Notice of Availability/
Description of the
EE/CA

Public Comment Period
NCP 40 C.F.R.
300.415(n)(4)(i)
NCP 40 C.F.R.
300.415(n)(4)(ii)
NCP 40 C.F.R.
300.415(n)(4)(iii)
Responsiveness
Summary
NCP 40 C.F.R.
300.415(n)(iv)

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Site Activity

Remedial Actions
NPL Additions
Publication of Proposed
Rule and Public
Comment Period
Publication of Final
Rule and Response to
Comments
Minimum Requirement(s)
EPA must publish the proposed rule in the
Federal Register, and seek comments
through a public comment period.

EPA must publish the final rule in the
Federal Register and respond to signifi-
cant comments and significant new data
submitted during the comment period.
Prior to Remedial Investigation (RI):
Community Interviews
The lead agency
must conduct interviews
Community
Involvement Plan (CEP)
Information Repository
with local officials, public interest groups,
and community members to solicit then-
concerns and infprmation needs and to
learn how and when people would like to
be involved in the Superfund process.
Before commencing field work for the
remedial investigation, the lead agency
must develop ancl approve a complete
CIP, based on community interviews and
other relevant information, specifying the
community involvement activities that the
lead agency expects to undertake during
the remedial response.
The lead agency Jmust establish at least
one information repository at or near the
location of the response action. Each
information repository should contain a
copy of items, developed, received,
published, or made available to the public,
including information that describes the
Technical Assistance  Grant application
process. The lead agency must make these
items available for public inspection and
copying and must inform interested
citizens of the establishment of the infor-
mation repository.

                          Source(s)
                          NCP 40 C.F.R.
                          -300.425(d)(5)(i)


                          NCP 40 C.F.R.
                          300.425(d)(5)(i)
NCP 40 C.F.R.
300.430(c)(2)(i)
                          NCP 40 C.F.R.
                          300.430(c)(2)(ii)
                          (A-C)
                          CERCLA 117(d)
                          NCP 40 C.F.R.
                          300.430(c)(2)(iii)

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Site Activity
Requirement^)
Remedial Actions (continued)
Technical Assistance
Grant (TAG)
Notification
The lead agency must inform the public of
the availability of Technical Assistance
Grants and include in the information
repository material that describes the
Technical Assistance Grant application
process.
Upon Commencement of Remedial Investigation:
Administrative Record
Administrative Record
Notification
The lead agency must establish an adminis-
trative record, make it available for public
inspection, and publish a notice of its
availability. The lead agency must comply
with the public participation procedures
required in 300.430(f)(3) and shall
document such compliance in the adminis-
trative record.
The lead agency must publish a notice of
availability of the administrative record in a
major local newspaper of general
circulation.
Upon Completion of the Feasibility Study (FS) and Proposed Plan:
RI/FS and Proposed
Plan Notification and
Analysis
Public Comment
Period on RI/FS and
Proposed Plan
The lead agency must publish a notice of
the availability of the RI/FS and Proposed
Plan, including a brief analysis of the
Proposed Plan, in a major local newspaper
of general circulation. The notice also must
announce a comment period.
The lead agency must provide at least 30
days for the submission of written and oral
comments on the Proposed Plan and sup-
porting information located in the informa-
tion repository, including the RI/FS. This
comment period will be extended by a
minimum of 30 additional days upon timely
request.
Source(s)
NCP 40 C.F.R.
300.430(c)(2)(iv)
CERCLA 113(k); NCP 40
C.F.R. 300.815 (a-c)
NCP 40 C.F.R.
300.815(a)
CERCLA 117(a) and (d);
NCP 40 C.F.R.
300.430(f)(3)(i)(A)
CERCLA 117(a)(2); NCP
40 C.F.R.
300.430(f)(3)(c)

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   Site Activity
Minimum Requirement(s)
Source(s)
   Remedial Actions (continued)
   Public Meeting
   Meeting Transcript
   Notice and Comment
   Period for Settlement
   Agreements
The lead agency must provide an opportu-
nity for a public meeting regarding the
Proposed Plan and supporting information
to be held at or hear the site during the
comment period.

The lead agency must have a court re-
porter prepare a meeting transcript that is
made available to the public.
A notice of a prpposed settlement must
be published in [the Federal Register at
least 30  days beibre the agreement be-
comes final. This notice must state the
name of the facility and the parties to the
proposed agreement. Those persons who
are not parties to the agreement must be
provided an opportunity to file written
comments for a period of 30 days.
    Pre-Record of Decision Significant Changes:
    Responsiveness
    Summary
   Discussion of Significant
   Changes
The lead agency must prepare a response
to significant comments, criticisms, and
new data submitted on the Proposed Plan
and RI/FS, and ensure that this response
document accompanies the Record
of Decision (ROD).

The lead agency must include in the ROD
a discussion of significant changes and
the reasons for ?uch changes, if new
information is made available that signifi-
cantly changes the basic features of the
remedy and the lead agency determines
that the changes could be reasonably
anticipated by the public.
CERCLA 113 and
NCP 40C.F.R.
300.430(f)(3)(i)(D)


CERCLA 117(a)(2);
NCP 40 C.F.R.
300.430(f)(3)(i)(E)

CERCLA 122;
NCP 40 C.F.R.
300.430(c)(5)(i)
and (ii)
CERCLA 113 and
                                                                       NCP 40C.F.R.
                                                                       300.430(f)(3)(i)(F)
NCP 40 C.F.R.
300.430(f)(3)(ii)(A)
82

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Site Activity
Minimum Requirement(s)
Remedial Actions (continued)
Revised Proposed Plan
and Public Comment
Upon the lead agency's determination that
such changes could not have been reason-
ably anticipated by the public, the Agency
must issue a revised Proposed Plan that
includes a discussion of the significant
changes and the reasons for such changes.
The Agency must seek additional public
comment on the revised Proposed Plan.
                                                                      Source(s)
                                                                     NCP 40 C.F.R.
                                                                     300.430(f)(3)(ii)(B)
After the ROD is signed:
ROD Availability and
Notification
                                          NCP 40 C.F.R.
                                          300,430(f)(6)
                           The lead agency must make the ROD
                           available for public inspection and copying
                           at or near the site prior to the commence-
                           ment of any remedial action. Also, the lead
                           agency must publish a notice of the ROD's
                           availability in a major local newspaper of
                           general circulation. The notice must state
                           the basis and purpose of the selected action.
                           Prior to remedial design, the lead agency
                           should revise the CIP, if necessary, to reflect
                           community concern, as discovered during
                           interviews and other activities, that pertain
                           to the remedial design and construction
                           phase.
Post-ROD Significant Changes:

When the remedial or enforcement action, or the settlement or consent decree, differs
significantly from the remedy selected in the ROD with respect to scope, performance, or cost:
Revision of the CIP
Site Activity
                                          NCP 40 C.F.R.
                                          300.435(c)(l)
Notice and Availability
of Explanation of
Significant Differences
The lead agency must publish a notice that
briefly summarizes the explanation of
significant differences (BSD) and the
reasons for such differences in a major local
newspaper, and make the explanation of
significant differences and supporting
information available to the public in the
administrative record and information
repository.
                                                                     NCP 40 C.F.R.
                                                                     300.435(c)(2)(i)
                                                                     (A) and (B)

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Site Activity
Minimum Requirement(s)
                          Source(s)
Remedial Actions (continued)
When the remedial or enforcement action, or the settlement or consent decree,
fundamentally alters the basic features of the selected remedy with respect to scope:
Notice of Availability/
Brief Description of
Proposed ROD
Amendment

Public Comment Period,
Public Meeting, Meeting
Transcript, and
Responsiveness
Summary
Notice and Availability
of Amended ROD
Remedial Design:
Fact Sheet and Public
Briefing
The lead agency
must propose an
amendment to the ROD and issue a
               I
notice of the proposed amendment in a
major local newspaper of general
circulation.     :
The lead agency must follow the same
procedures for notice and comment as
those required for completion of the
feasibility study i(FS) and Proposed Plan.

The lead agency must publish a notice of
availability of the amended ROD in a
major local newspaper and make the
amended ROD and supporting informa-
tion available for public inspection and
copying in the administrative record and
information repository prior to com-
mencement of the remedial action af-
               i.
fected by the amendment.
Upon completion of the final engineering
design, the lead agency must issue a fact
sheet and provide a public briefing, as
appropriate, prior to beginning remedial
action.
NCP 40 C.F.R.
300.435(c)(2)
                          NCP 40 C.F.R.
                          300.435(c)(2)(ii)
                          (B)-(F)
                          NCP 40 C.F.R.
                          300.435(c)(2)(ii)
                          (G) and (H)
                          NCP 40 C.F.R.
                          300.435(c)(3)

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Site Activity
Minimum Requirements)
Source(s)
Remedial Actions (continued)
NPL Deletions:
Public Notice and
Public Comment
Period
Public Access to
Information
Response to
Significant
Comments
Availability of
Final Deletion
Package
EPA is required to publish a notice of
intent to delete in the Federal Register and
provide notice of the availability of this
announcement in a major local newspaper.
EPA must also provide a comment period
of at least 30 days on the proposed
deletion.
Copies of information supporting the
proposed deletion must be placed in the
information repository for public inspec-
tion and copying.

EPA must respond to each significant
comment and any significant new data
submitted during the comment period and
include these responses in the final dele-
tion package.

The final deletion package must be placed
in the local information repository once
the  notice of final deletion has been
published in the Federal Register.
NCP  40 C.RR.
300.425(e)(4)
(i) and (ii)
NCP 40 C.F.R.
300.425(e)(iii)
NCP 40 C.F.R.
300.425(e)(iv)
NCP 40 C.F.R.
300.425(e)(5)

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  AppENdix  B
  SUPERFUND COMMUNITY  INVOLVEMENT
  DIRECTIVES
Appendix B: Superfund Community Involvement Directives	89
  Early and Meaningful Community Involvement (OSWER Dir. 9230.0-99)	89
  Incorporating Citizen Concerns into Superfund Decision-making (OSWER Dir. 9230.0-18) — 93

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88
    11_

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                      UNITED STATES  ENVIRONMENTAL PROTECTION AGENCY

                                  WASHINGTON, D.C. 20460


                                                                OFFICE OF
                                                         SOLID WASTE AND EMERGENCY
                                                                RESPONSE

                                                           OSWER  9230.0-99

        MEMORANDUM



        SUBJECT:     Early and  Meaningful Community Involvement
o
FROM:       Elaine F.  Davies,  Acting Directior

            Office of  Emergency  and Remedial Response


TO:         Superfund  National Policy Managers,  Regions 1-10


PURPOSE


      To improve early and meaningful community involvement in Superfund
site decision-making.


BACKGROUND


      In an April 10,  2001, memo on EPA's  Regulatory Decision Process,
Administrator Whitman  endorsed "vigorous public outreach and
involvement" in working toward environmental goals.  Her support for
effective public participation is  consistent with the Agency's draft
Public Involvement Policy  (65  Fed.  Reg.  82335,  December 12, 2000).
Among other things, the draft  Policy  emphasizes that Agency programs,
when implementing their responsibilities,  should:


      1.  Plan and budget for  public involvement.

      2.  Identify interested parties.

      3.  Consider technical or  financial  assistance.

      4.  Provide timely and useful information and outreach.

      5.  Conduct meaningful involvement activites.

      6.  Assimilate public input  and provide good feedback.


      Superfund has a  long-standing commitment to community involvement
(also known as public  participation)  that  incorporates these functions.
In a 1991 memo  (OSWER  Directive  9230.0-18),  one of my predecessors,
Henry Longest, encouraged site responders  to "demonstrate to citizens
that they are involved in the  decision-making process." That memo
identified four key practices:


      - Listen carefully to what community members are saying.

      - Take the time  needed to  deal with  community concerns.

      - Change planned actions where community input has merit.

      - Explain to the community what EPA  has done and why.


      This memo builds  on the  1991  memo  and  encourages more substantive
involvement of communities from  the  very outset of a cleanup.   The
involvement should begin prior to  any on-site work and continue
throughout the cleanup  process,  including  during any 5-year reviews.
This memo focuses on six practices  that  you  should be implementing
during Superfund responses.

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PRACTICES FOR EARLY AND MEANINGFUL  INVOLVEMENT


      1) Energize the community involvement plan  (CIP).   The  CIP  should be  a
living vision that is focused, current and helpful.   Ideally,  a draft  of the
CIP should be reviewed by the community   to ensure  that  the CIP is  on  target
and meaningful.  Making the  involvement\plan  an actual partnership  plan,
endorsed by the community, is a best practice.  All site team members  should
contribute to early development and implementation  of the CIP.


      2) Provide early, proactive community support.   You should  do more to
promote and give assistance  to communities from the very outset of  the work at
a site.  Superfund has a variety of community assistance mechanisms: Technical
Assistance Grants, Community Advisory Groups, Technical  Outreach  Services to
Communities, and the Superfund Job  Training Initiative.   You  should make sure
community groups know about  these opportunities by  the end of the site
investigation and you should encourage them throughout the cleanup  process  to
take advantage of what is available.  You should  also be creative in
identifying site-specific ways to enhance the ability of a community to
participate  (e.g., arranging for educational  activities  or facilitation
services).


      3) Get the community more involved  in the risk assessment.  You  should
assume the community will be able to understand risk assessments  and provide
useful input.  If the right  questions are posed,  the community can  make
important contributions from tHE outset.)  In  particular,  you  should ask
community members about patterns and practices of chemical usage, exposure
pathways, and health concerns.  At  big pr controversial  sites, you  should
share a draft of the scope of work  withjthe community and answer  questions
that are raised about it.  You should also provide  regular and clear feedback
on the progress of the risk  assessment and its results.   For  more ideas,  see
OSWER Directive 9285.7-01E-  P, Community  Inovlvement in  Superfund Risk
Assessments.


      4) Seek early community input on the scope  of the  remedial
investigation/feasibility study (RI/FS)1  Soliciting input before the  start of
the RI/FS on its scope and approach is a  concrete demonstration that you take
early involvement seriously.  In particular,  you  need to ask  the  community
what cleanup alternatives should be evaluated during the FS and then consider
thoughtfully the input you get.  This does not mean you  have  to do  or  include
exactly what the community wants.   It does mean you should listen carefully to
identify and understand significant concerns  that have merit  and  should be
addressed.


      5) Encourage community involvement  in identification of future land use.
The Superfund Redevelopment  Initiative focuses on helping communities
participate in identifying future land use and Superfund sites.   Early during
removal and remedial site planning, you>should work with the  community to
develop a process for exploring future use.   This should inlude providing the
information and tools to make this  exploration a  success.  The community
should have the lead in assessing its social, economic and recreational needs
and in giving us its perspective of the[most  likely future use.   You should
encourage this effort, while not advocating particular views  or opinions.


      6) Do more to involve  communities during removals.   Early and meaningful
community involvement at removals is important. Whether  it is an  emergency
response or a non-time critical action,' community involvement should not be
neglected or postponed.  While initial calls  should be to state and local
authorities, soon thereafter you should:reach out to the entire community,
which may have a high level  of anxiety and concern  about health and safety.
You need to demonstrate our  sincere concern and credibility in order to set
the stage for the community  cooperation•that  may  be critical  during the
response, (e.g., during an evacuation or
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IMPLEMENTATION


      The practices described above are good ways  to  help  achieve  early and
meaningful community involvement  (see attachment for  a  handy checklist).
They are by no means the only effective approaches.   Indeed,  they  may not
even be appropriate in certain circumstances.  Each community is different
and deserves its own, well-thought-out involvement plan.   As you conduct
remoyal and remedial actions, you should be creative  and proactive in
looking for opportunities that meet the needs and  interests  of the
community, while making sound cleanup decisions.   You should always be clear
about the respective roles of the participants to  avoid creating unrealistic
expectations about how decisions will be made.

      The responsibility for community involvement is a team effort.  You
achieve the best results when all the key players  —  the remedial  project
manager, the on scene coordinator, the risk assessor, the  legal advisor,  the
site assessment manager and the community involvement coordinator  —
cooperate to effectively involve the community.  Also,  all program managers
should look for ways to encourage community involvement and  to recognize
staff members who successfully practice it.


CONCLUSION


      Public involvement is an integral part of both  removal and remedial
actions. Involvement should occur early and be sustained in  a meaningful way
throughout all stages of our work.  This is strongly  encouraged by EPA's
Public Envolvement Policy and should lead to better cleanups and more
satisfied communities.


      Copies of this document are available on our web  site  at http://
www.epa.gov/superfund/pubs.htm.   General questions about this topic should
be referred to the Call Center at 1-800-424-9346.


Attachment


cc:   Jeff Josephson, Lead Region Coordinator, USEPA  Region  2

      NARPM Co-Chairs

      On-Scene Coordinators

      Community Involvement Managers

      OERR Records Manager, IMC 5202G

      OERR Documents Coordinator, HOSC 5202G
                                                                          91

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                   Key  Practices  for Early and Meaningful
                  Community  Involvement at Superfund Sites

From OSWER Directive  9230.0-18

• Listen carefully to what community members  are  saying.
• Take the time needed  to deal  with  community concerns.
• Change plans where  community  suggestions  have merit.
• Explain to the community what EPA  ha|s done  and  why.

From OSWER Directive  9230.0-99

• Energize the community involvement p-lan.
• Provide early, proactive community support.
• Get the community more involved in the risk assessment.
• Seek early community  input on the  scope  of  the  remedial
  investigation/feasibility  study.    '
• Encourage community involvement in identification  of
  future land use.
• Do more to involve  communities  during removals.

                              Useful Resources

EPA Draft Policy on Public Involvement:
  http;//www.epa.gov/stakeholders/policy.htm

Model Plan for Public Participation:
  http://es.epa.gov/oeca/oej/nej ac/pdfi/modelbk.pdf

Lessons Learned about Superfund Community  Involvement:
  http ;7/intranet.epa.gov/oerrinet/topH.cs/cioc/lessons/index/htm

Community Involvement in Superfund Risjk Assessments:
  www.epa.gov/oerrpage/superfund/progrkms/risk/ragsa/ci-ra.htm

Superfund Community Involvement Website:
  http: //www. epa. gov/superf und/action/'community/index. htm
                                      t
Superfund Redevelopment Initiative Web'site:
  http://www.epa.gov/superfund/programs/recycle/recycle.htm

EPA Stakeholder Website:
  http://www.epa.gov/stakeholders/intrb.htm

International Assoc. of Public  Participation  Practitioner Tools:
  http://www.iap2.org/practitionertools/index.html

Community Partnering for Environmental;  Results: A computerized
  learning program for  developing community involvement skills
  (see Regional Training Officer  or  Community Involvement
  Manager for access)
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4
                UNITED STATES ENVIRONMENTAL PROTECTION AGENCY

                           WASHINGTON, D.C.  20460
                                                            OSWER 9230.0-18
         MEMORANDUM
          SUBJECT:     Incorporating Citizen Concerns into Superfund
                      Decision-making (Superfund Management Review:
                      Recommendation #43B)
          FROM:
          TO:
4
PURPOSE
            Henry Longest, II, Director
            Office of Emergency and Remedial Response


            Director, Waste Management Division
                  Regions I, IV, V, VII, VIII
            Director, Emergency and Remedial Response  Division
                  Region II
            Director, Hazardous Waste Management  Division
                  Regions III, VI, IX
            Director, Hazardous Waste Division
                  Region X


            Community Involvement Coordinators, Regions  I-X
                To ensure the incorporation of citizen concerns into Superfund  site
          decision-making.
          BACKGROUND
                In EPA's capacity and willingness to incorporate community  concerns
          into site decision-making are among the most important measures of
          Superfund's community relations program. Although EPA has made significant
          progress in its promotion of mutually satisfactory two-way communication
          with the public,  room for improvement exists in integrating the public's
          concerns into site decisions.

                EPA has established methods for soliciting citizen concerns, but  that
          represents only the first step. Citizens rightfully expect that EPA will
          then carefully consider and fairly evaluate the concerns the community  has
          voiced,  making it imperative that EPA pay close attention to such input. It
          is not enough that we solicit and read public comments. It is important that
          we demonstrate to citizens that they are involved in the decision-making
          process.

                The impacts of citizen input will be more obvious at some sites than
          at others,  and will not always, of course, be the principal determinant in
          site decisions. EPA must make every effort, however, to fully incorporate
          those concerns into site decision-making. The Superfund Management Review
          (SMR)  mentions four steps necessary to satisfactorily accomplish  this:
          "...listen carefully to what citizens are saying; take the time necessary to
          deal with their concerns; change planned actions where citizen suggestions
          have merit; and explain to citizens what EPA has done and why."  (p.5-7). The
          following recommendations discuss in detail each of these steps.

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Implementation:


      1) Listen  carefully  to  what citizjens are saying Superfund managers and
staff should listen  carefully throughout  the technical process to the
concerns and C9mments of local communities.  It is in the interest of
Superfund to listen  to  what citizens  are  saying not only during the comment
period after the proposed  Plan is issued,  but during the entire process.
Although some may  see only the short  term view that a community's involvement
slows the decision-making  process and causes costly delays,  it has been EPA's
experience that  the  long term success ofthe  project is enhanced by involving
the public early and often. Carefully considering citizen concerns before
selection of a preferred remedy will  le'ad to better decision-making.
      Spme Regions have successfully  adppted innovative techniques for solic-
iting citizen input. These include community workgroups,  open houses,  and
informal "roundtable" discussions.  Regions are encouraged to try as many of
these techniques as  possible  to communicate  with citizens.


      2) Take the  time  necessary to deal  with citizens' concerns.
Incorporating citizen concerns into site  decisions  need not  be a cause for
delay or,_for that matter, excessive  cost. By allocating sufficient resources
to community relations  and, maintaining' an awareness of citizen concerns
throughout the process, Regions can successfully assimilate  citizen concerns
into site decisions.                    j

      The most effective way  to provide! time to deal with citizen concerns is
by building a schedule  at  the outset  thkt allows adequate time (and
resources)  for public involvement.  Such! planning should include,  among other
things, the likelihood  that commentors  ttiay request  an extension of the public
comment period following issuance of  the  Proposed Plan, as  allowed by section
390.425(f)(3)(i)(C)  of  the National Contingency Plan (NCP).  In accordance
with the Slit, site  managers  should announce a thirtyday comment period, but
anticipate the possibility of a sixty-day period. Also, effective planning
and early citizen  involvement will allow  site managers to anticipate those
particularly coptroversial sitep or proposed remedial actions,  which may
warrant an additional extension of the  comment period.

      OSWER Directive #9230.0-08 of March 8,  1990,  entitled  "Planning for
Sufficient Community Relations," provides  additional guidance and instructs
Regions to dedicate  adequate  resources  jto support additional community rela-
tions needs. The guidance  included the  SIR recommendation that Regions
"...establish a  discretionary fund that; they could  use to fund additional
work necessary to  respond  to  citizen  concerns." (p.5-7).

      3) Change  planned actions when  citizen suggestions  have merit. It is
crucial that EPA remain flexible,  and willing to alter plans where a local
community presents valid concerns.  In recent years,  EPA has  demonstrated an
increased willingness to change or significantly alter its preferred remedy.
In some instances, citizen input has  saved EPA from mistakes and unnecessary
costs. It is obviously  more cost effective to spend time,  energy and money
working with the public on a  regular  basis,  than to deal  with resistance
created when a community believes it  has  been left  out of the process.

      With regard to changing planned actions,  EPA's measure of success
should not be whether or not  the community applauds the remedy because EPA
did what it asked, but  whether 9r not EPA honestly  listened  to citizens, and
genuinely took into  account their concerns.  EPA may remain unpersuaded after
hearing from citizens,   but it is EPA's  responsibility to  reinforce to citi-
zens that their  comments were carefully- and thoughtfully considered.


      4) Explain to  citizens  what EPA has  done and  why. Regardless of the
outcome of site  decisions, EPA must fully communicate those  decisions  to the
public. The most thorough  vehicle for such communication  is  the
responsiveness summary- As recommended  by  the SMR,  EPA has revised the format
of responsiveness summaries to make them  more easily understandable to
citizens, witlKmt compromising the legal'and  technical goals  of the document.
It is imperative that the  public be able  to  see in  writing EPA's response to
their concerns and comments.  As the SMRJnotes,  "Whether EPA  can do what
citizens ask or  not,  we should always provide them  a clear explanation of the
basis for our decision."  (p.5-7).  The public needs  clear,  candid responses,
rather than volumes  of  technical and  legal jargon piling  up  evidence for why
EPA's original decision vas the only  possible one.
O
  94

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      Although the responsiveness  summary  represents  the  most visible
and comprehensive vehicle for explaining EPA  decisions  to the public,  it
is only one component of a process.  EPA  should explain  site decisions
throughout the entire cleanup, rather than only at  few  key stages.  That
is, EPA must establish and maintain  a dialogue through  which we discuss
site decisions as they develop, as well  as make Superfund documents more
available to the public throughout the cleanup process.
Conclusion:
      Although Superfund has firmly established  its  ability to share
information with, and receive it from, the public, the  ,  program never-
theless needs to better incorporate citizen  concerns  into site deci-
sions. ''The recommendations outlined above will  move  Superfund closer to
that goal. For more information regarding Community  Relations  in Super-
fund, contact Melissa Shapiro or Jeff Langholz of my  staff at  FTS 398-
8340 or FTS 3988341, respectively.

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