.Market Analysis
Vendor and Developer Support:
Bringing New Cleanup
Technologies to Market
Business Planning &
Funding
Demonstration &
Testing
Permitting & Regulatory
Assistance
http://www.cluin.org/vendor/
Introduction
Since the passage of federal hazardous waste
site cleanup legislation more than two decades
ago, many new site characterization and
cleanup technologies have become commercial-
ized. Some have moved through the research
and development pipeline and some have been
retooled from other applications to meet
environmental cleanup needs. The Vendor and
Developer Support web site was created to
encourage continued innovation and help
technologies advance to full commercial use.
The web site provides information on a broad
range of topics that a business must address
to commercialize a new technology. The topics
are organized into the six sections indicated
above, arranged to approximate the order in
which they are generally encountered in devel-
oping and commercializing a technology. The
sections can be followed in a step-by-step
To encourage continued innovation and help
new hazardous waste cleanup technologies
advance to commercial application, EPA's
Technology Innovation Program has been
compiling information on how technology
developers and vendors develop and commer-
cialize products. This information can now be
accessed from one single web site, http://
cluin.org/vendor. The web site provides tools
to help cleanup technology developers and
vendors advance technologies through all
stages of product development and imple-
mentation, from the original idea or prototype
to full commercial use.
fashion or used one-at-a-time to address a
specific area of interest.
Market Analysis
This section of the web site introduces tools to
assist technology developers, vendors, and
investors in defining and quantifying the market
needs in a technology area. It summarizes key
market analysis concepts and techniques and
provides links to additional information on
market analysis methodologies and remedia-
tion market information sources.
Among these sources are
government and commercial
analyses of remediation
market segments, such as
Superfund, RCRA, DOD,
DOE, and state and private
party sites.
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Business Planning and
Funding
This section of the web site offers tools to
assist technology developers, suppliers, and
Investors to develop and evaluate business
plans and secure funding. It Includes Informa-
tion to help decide what to include in, and how
to write, a business plan, identify potentia
funding sources, and present the business In
the most appropriate manner for the targeted
funding sources.
The web site also Includes links
to sources of potential fund-
ing or in-kind services, such
as the use of laboratories
or other facilities. The
sources Include pro-
grams that offer
loans, loan guaran-
tees, and venture
capital, such as Small Business
Investment Companies; programs that offer
the use of laboratory facilities and services,
such as the Federal Technology Transfer Act
Program; and the Angel Capital Electronic
Network (ACE-Net) that provides Information
to Investors about businesses seeking equity
financing.
Research and Development
This section of the web site addresses vendors'
and developers' need for technical advice;
access to laboratory facilities or test sites;
Information on competing technologies; physical
testing and evaluation; opportunities to publish,
network, and otherwise communicate In spe-
cialized technology areas; and funding for R&D.
The web site section provides links to R&D
Institutions and other R&D resources.
Research and Development institutions are
organizations, such as the Hazardous Sub-
stances Research Centers, that coordinate,
sponsor, direct, and
advise on the
disposition of
R&D resources. i
These organi- ff
zatlons
Include
national labo-
ratories and
universities
that award
grants,
establish
cooperative agreements, provide expert advice,
conduct conferences and workshops, and make
facilities or testing sites available. Some of
these organizations also conduct R&D,
Other R&D resources include potential part-
ners, consultants, databases, and mechanisms
for networking. For example, EPA REACH IT" is a
system that lets environmental professionals
use the Internet to search, view, download, and
print Information about Innovative character-
ization and remediation technologies.
Demonstration and Testing
Prior to being commercialized, a technology's
vendor generally will need to evaluate and verify
its cost and performance at an actual waste
site or at a facility that can approximate the
conditions at an actual site, This section of the
web site offers links to organizations that may
assist technology developers and other inter-
ested parties in testing, demonstrating, and
evaluating their technologies. The links include
organizations with publicly-sponsored facilities
available for testing and demonstration of site
characterization and remediation technologies
2.
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where assistance
may be found for
the verification or
certification pro-
cess, such ag the
National Environ-
mental Technology
Test Sites (NETTS)
program. Many of
these organizations
offer a wide variety
of services and
partnerships.
Permitting and Regulatory
Assistance
A vendor generally will need to acquire the
concurrence of regulators, property owners,
and other stakeholders that the technology is
appropriate for its intended use. Achieving
concurrence typically involves working with all
interested parties and providing enough infor-
mation on the performance and cost of the
technology to allow them to evaluate its effec-
tiveness, safety, and capability to meet the
requirements specified in applicable permits or
regulations. Because more than one regulation
may apply to a given application, it is important
that a vendor carefully examine the appropri-
ate rules and coordinate with state
A.
and federal regulatory authori-
ties. This section of the web
site provides links to
sources on
regulatory
issues
pertinent to the deployment of technologies. It
includes sources that specialize in hazardous
waste regulations, such as the Regulatory Infor-
mation section of CLU-IN, sources that address
other related laws and regulations, and EPA
listserves.
Commercialization &
Contracts
Once it has been demonstrated that a technol-
ogy is capable of achieving its stated objec-
tives in compliance with all environmental laws
and regulations, the technology is ready for
commercial application, the process of deploy-
ing it in the marketplace. The process entails
refining the marketing plan to identify specific
potential opportunities for applying the technol-
ogy, advertising, and contracting.
This section of the web site offers sources to
help a technology developer get the word out to
the genera remediation community and find
specific contracting opportunities and export
assistance. The sources include links to the
Groundwater Remediation Technologies Analysis
Center (GWRTAC), the Air Force Small Business
Environmental Database, the
Techl\now database of
remediation tech-
nologies, About
Remediation,
which addresses
remediation and
brownfields in
Canada, federal
and state pro-
curement Informa-
tion, and other tools.
http://www.cluin.org/vendor/
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&EPA
United States
Environmental Protection Agency
National Service Center for
Environmental Publications
P.O. Box 42419
Cincinnati, OH 45242
Official Business
Penalty for Private Use $300
EPA542-F-04-014
June 2004
Solid Waste and
Emergency Response
(5102G)
EPA542-F-04-014
June 2004
www.epa.gov/tio
First Class Mail
Postage and Fees Paid
EPA
Permit No. G-35
Vendor and Developer Support:
Bringing New Cleanup
Technologies to Market
Market
Business Planning &
funding
Research &
Development
Demonstration &
Testing
Permitting & Regulatory
Assistance
mmercializatiort &
Contracts
Tools to help clean..p technology developers
and vendors advance technologies through
all stages of product development and
Implementation, from the origina Idea or
prototype to full commercia use. EPA's
Technology Innovation Program tracks and
reviews multiple Information sources to keep
technology developers and vendors up-to-
date on relevant programs and products.
http://www.cluin.org/vendor/
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