.Market Analysis
                 Vendor and  Developer Support:
                                    Bringing  New Cleanup
                                  Technologies to  Market
                      Business Planning &
                      Funding
                        Demonstration &
                        Testing
                       Permitting & Regulatory
                       Assistance
   http://www.cluin.org/vendor/
Introduction
Since the passage of federal hazardous waste
site cleanup legislation more than two decades
ago, many new site characterization and
cleanup technologies have become commercial-
ized. Some have moved through the research
and development pipeline and some have been
retooled from other applications to meet
environmental cleanup needs. The Vendor and
Developer Support web site was created to
encourage continued  innovation and help
technologies advance to full commercial use.

The web site provides information  on a broad
range of topics that  a business must address
to commercialize a new technology. The topics
are organized into the six sections indicated
above, arranged to approximate the order in
which they are generally encountered  in devel-
oping and commercializing a technology. The
sections can be followed in a step-by-step
  To encourage continued innovation and help
  new hazardous waste cleanup technologies
  advance to commercial application, EPA's
  Technology Innovation Program has been
  compiling information on how technology
  developers and vendors develop and commer-
  cialize products. This information can now be
  accessed  from one single web site, http://
  cluin.org/vendor. The web site provides tools
  to help cleanup technology developers and
  vendors advance technologies through all
  stages of product development and imple-
  mentation, from the original idea or prototype
  to full commercial use.
fashion or used one-at-a-time to address a
specific area of interest.
Market Analysis
This section of the web site introduces tools to
assist technology developers, vendors, and
investors in defining and quantifying the market
needs in a technology area. It summarizes key
market analysis concepts and techniques and
provides links to additional information on
market analysis methodologies and remedia-
tion market information sources.
Among these sources are
government and commercial
analyses of remediation
market segments, such as
Superfund, RCRA, DOD,
DOE, and state and private
party sites.

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        Business  Planning  and
        Funding
        This section of the web site offers tools to
        assist technology developers, suppliers, and
        Investors to develop and evaluate business
        plans and secure funding. It Includes Informa-
        tion to help decide what to include in, and how
        to write, a business plan, identify potentia
        funding sources, and present the business In
        the most appropriate manner for the targeted
        funding sources.

                      The web site also Includes links
                        to sources of potential fund-
                         ing or in-kind services, such
                           as the use of laboratories
                            or other facilities.  The
                              sources Include pro-
                               grams that offer
                               loans, loan guaran-
                               tees, and venture
                     capital, such as  Small Business
        Investment Companies; programs that offer
        the use of laboratory facilities and services,
        such as the Federal  Technology Transfer  Act
        Program; and  the Angel Capital Electronic
        Network (ACE-Net) that provides Information
        to Investors about businesses seeking equity
        financing.
        Research  and Development
        This section of the web site addresses vendors'
        and developers' need for technical advice;
        access to laboratory facilities or test sites;
        Information on competing technologies; physical
        testing and evaluation; opportunities to publish,
        network, and otherwise communicate In spe-
        cialized technology areas; and funding for R&D.
        The web site section provides links to R&D
        Institutions and other R&D resources.
Research and Development institutions are
organizations, such as the Hazardous Sub-
stances Research Centers, that coordinate,
sponsor, direct, and
advise on the
disposition of
R&D resources.      i
These organi-     ff
zatlons
Include
national labo-
ratories and
universities
that award
grants,
establish
cooperative agreements,  provide expert advice,
conduct conferences and workshops, and  make
facilities or testing sites available. Some of
these organizations also  conduct R&D,

Other R&D resources include potential part-
ners, consultants, databases, and mechanisms
for networking. For example, EPA REACH IT" is a
system that lets environmental professionals
use the  Internet to search, view, download, and
print Information about Innovative character-
ization and remediation technologies.
                                                        Demonstration and  Testing
Prior to being commercialized, a technology's
vendor generally will need to evaluate and verify
its cost and performance at an actual waste
site or at a facility that can approximate the
conditions at an actual site, This section of the
web site offers links to organizations that may
assist technology developers and other inter-
ested parties in testing,  demonstrating, and
evaluating their technologies. The links include
organizations with publicly-sponsored facilities
available for testing and demonstration of site
characterization  and  remediation technologies
2.

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where assistance
may be found for
the verification or
certification pro-
cess, such ag the
National Environ-
mental Technology
Test Sites (NETTS)
program. Many of
these organizations
offer a wide variety
of services and
partnerships.
Permitting and  Regulatory
Assistance
A vendor generally will need to acquire the
concurrence of regulators, property owners,
and other stakeholders that the technology is
appropriate for its intended use. Achieving
concurrence typically involves working with all
interested parties and providing enough infor-
mation on the performance and cost of the
technology to allow them to evaluate its effec-
tiveness, safety, and capability to meet the
requirements specified in applicable permits or
regulations. Because more than one regulation
may apply to a given application, it is important
that a vendor carefully examine the appropri-
       ate rules and coordinate with state
  A.
             and federal regulatory authori-
                 ties. This section of the web
                        site provides links to
                            sources on
                                regulatory
                                issues
pertinent to the deployment of technologies. It
includes sources that specialize in hazardous
waste regulations, such as the Regulatory Infor-
mation section of CLU-IN, sources that address
other related laws and regulations, and EPA
listserves.
Commercialization &
Contracts
Once it has been demonstrated that a technol-
ogy is capable of achieving its stated objec-
tives in compliance with all environmental laws
and regulations, the technology is ready for
commercial application, the process of deploy-
ing it in the marketplace. The process entails
refining the marketing plan to identify specific
potential opportunities for applying the technol-
ogy, advertising, and contracting.

This section of the web site offers sources to
help a technology developer get the word out to
the genera  remediation community and find
specific contracting  opportunities and export
assistance. The  sources include links to the
Groundwater Remediation Technologies Analysis
Center (GWRTAC), the Air Force Small Business
Environmental Database, the
Techl\now database of
remediation tech-
nologies, About
Remediation,
which addresses
remediation and
brownfields in
Canada, federal
and state pro-
curement Informa-
tion, and other tools.
                                                 http://www.cluin.org/vendor/

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&EPA
United States
Environmental Protection Agency
National Service Center for
Environmental Publications
P.O. Box 42419
Cincinnati, OH 45242

Official Business
Penalty for Private Use $300

EPA542-F-04-014
June 2004
Solid Waste and
Emergency Response
(5102G)
EPA542-F-04-014
June 2004
www.epa.gov/tio
First Class Mail
Postage and Fees Paid
EPA
Permit No. G-35
                Vendor  and Developer Support:
                                Bringing  New Cleanup
                              Technologies to Market
                  Market
                      Business Planning &
                      funding
                       Research &
                       Development
                       Demonstration &
                       Testing
                      Permitting & Regulatory
                      Assistance
                    mmercializatiort &
                   Contracts
                     Tools to help clean..p technology developers
                     and vendors advance technologies through
                     all stages of product development and
                     Implementation, from the origina Idea or
                     prototype to full commercia use. EPA's
                     Technology Innovation Program tracks and
                     reviews multiple Information sources to keep
                     technology developers and  vendors up-to-
                     date on relevant programs and products.
                   http://www.cluin.org/vendor/

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