SEPA
                    United States
                    Environmental Protection
                    Agency
               Air and Radiation
               6202J
 EPA. 430-N-95-004
"IVlay Supplement 1995
Green  Lights  & ENERGY
STAR Special Supplement
                               Look inside to learn how
                               Green Lights &, ENERGY STAR
                               participants profit from
                               market- opportunities and
                                 prevent pollution at the
                                       same time. Also find
                                          out about EPA's
                                                voluntary
                                             programs that
                                              help promote
                                           ffl energy-
                                               _-... .
                                              efficiency.
                  401 M STREET, SW (6202J), WASHINGTON, DC 20460
                   ENERGY STAR FAX LINE SYSTEM • 202 233-9659
             GREEN LIGHTS/ENERGY STAR HOTLINE 202 775-6650 • FAX 202 775-6680

-------
 Green  Lights
 UPOlATE
                                                                                EDITION
 "These successes are only the beginning of a
  better way to do business, save energy,
      improve our economy, and our
            environment."

            - Mary Nichols
               Mapping  out Opportunities
                  for Poflution  Prevention
Con
mm *• • »
*f •* •*
KM? «*»*

O ....
10,..,.

12 	
tents
Mapping Out Marketing
Opportunities for Pollution
Highlights from the
Day's Sessions
Launch of New
Voluntary Programs
Celebrating the Successes
of Partners and Allies
Achievements of Partner
and Ally of the Year Winners
Online
               The Green Lights Update is
               a free monthly publication
               with a circulation of over
               35,000. Recipients of the
  Update include, Green Lights participants,
  program prospects, members of Congress,
  and interested members of the general
  public. Receipt of this publication is not an
  indication that your organization is a par-
  ticipant. To add your name to the subscrip-
  tion list or, to find out how to join Green
  Lights, call the Green Lights/ ENERGY
  STAR Hotline at 202 775-6650.
  Although publication of all submissions is
  not guaranteed, the Update encourages
  Partners, Allies, and Endorsers to submit
  articles of interest and/or to provide input
  for future issues. Please keep in mind that
  EPA seeks only to promote energy effi-
  ciency and does not endorse any particu-
  lar product or service. If your organization
  would like to submit material for publica-
  tion in the Green Lignts Update, please fax
  material to Eric Carlson at 202 233-9578
  or send materials to: Update Editor, EPA
  Green Lights (62Q2J), 401 M Street, SW,
  Washington, DC 20460.
n
   ver 450 Green Lights and ENERGY
\J STAR program participants gathered
in Washington, DC on April 10, 1995 to
participate in an EPA forum  that cele-
brated pollution prevention programs and
considered new options for voluntary par-
ticipation. Participants from Fortune 500
firms, small companies, and public and
non-profit organizations from  across  the
country joined EPA's  Atmospheric Pollu-
tion Prevention Division (APPD) to map
out opportunities for the  next decade,
launch new programs, applaud program
successes, and explore the challenges of
the future.
   With  the  forum theme  of Profitable
Market Opportunities for Pollution Pre-
vention,  John  Hoffman, EPA APPD
Director,  discussed in the plenary session
how profit is  a  strong motivating force
which  can  have  a  tremendous  effect on
improving our environment. In order to
create opportunities for profit  and envi-
ronmental benefits, Hoffman  explained,
EPA seeks to remove the barriers, such as
budgetary constraints and a lack of infor-
mation on  new  technologies,  that often
prevent companies from taking advantage
of the  many profitable pollution preven-
tion  opportunities  that  exist right now.
Green  Lights is a perfect example of how
EPA removes barriers by providing Part-
ners and  Allies with the needed informa-
tion to upgrade their lighting.
   "EPA provides information to  Green
Lights Partners about energy-efficient
technologies by working with  them,  not
by telling them what to do," said Hoffman
in explaining why programs such as Green
Lights are successful.
   Hoffman  presented  the Division's '
Vision for 2000, stating the future goals of •
various APPD pollution prevention pro-
grams. Green Lights  program goals for
the year 2000 include recruiting 5800 par-
ticipants and 15 billion square feet into the
program. Hoffman said that all programs
are expected to grow tremendously by the
year 2000 with the help of increased mar-
keting efforts and assistance from EPA.'. ..„'
   "We never stop marketing," said  Hoff-
man.  "When they (Partners) sign  the
Memorandum of Understanding, it's-just
the beginning."
    For  five years, EPA's  APPD  has
worked with organizations and businesses
of all types to create and implement new
and innovative voluntary partnership pro-
grams. These partnerships have helped to
position  the  United States as  a  global
leader in profitable  air pollution  preven-
tion. Program participants have achieved
measurable economic  and environmental
successes  through their participation in
Green Lights, ENERGY  STAR  Com-
puters and Office Equipment, ENERGY
STAR Buildings, and  methane reduction
and recovery programs.
   Mary Nichols, Assistant Administrator,
EPA  Office  of  Air & Radiation,  high-
lighted in her speech that many companies
represented at the Forum have successfully
demonstrated that  money  can be  made
while preventing pollution.
   "These successes are only the begin-
ning of a better  way to do business, save
energy,  improve  our  economy, and our
environment," said Nichols.
2  • May Supplement 1995

-------
        Forum Highlights

   Forum breakout  sessions covered a
variety of topics and allowed attendees to
hear success stories from program partici-
pants and learn more about the new pro-
grams. Highlights from the sessions are
mentioned below:
ENERGY STAR
Products Identification
   ENERGY STAR Products have made
their mark;  they are in the marketplace
and  being well received.  This session
focused on EPAs strategy for the future of
the Division's new voluntary programs and
discussed methods  to expand and explore
existing marketing opportunities.
   Linda Latham, Energy Star Programs
Team Leader,  who led  the session, said
"My goal is  that in two years people will
see the ENERGY  STAR logo and think
at the very least, energy-efficient, pollu-
tion  prevention, cost-effectiveness and
same or better performance."


ENERGY STAR
Transformers
   Distribution  transformers  are the
devices which convert electricity from the
voltages found on utility transmission and
distribution systems to the voltages used in
business and residences. This session gave
an opportunity to  answer any questions
about the new  ENERGY STAR Trans-
                                        former  program  and  outlined
                                        how utilities can promote energy-efficient
                                        transformers in the commercial and indus-
                                        trial markets.
ENERGY STAR Copiers
   For several hours each day, copiers are
sitting idle, wasting  large  amounts  of
energy.  New ENERGY STAR copiers
have a function that allows them to turn off
after a period of inactivity. Attendees dis-
cussed marketing strategies for ENERGY
STAR equipment and received answers to
their questions  about  energy-efficient
ENERGY STAR Copiers.


Marketing With Stars: Opportunities
for Teaming Up With ENERGY
STAR in the Residential Market
   There  are many opportunities  to
market ENERGY STAR products in the
residential   market-
place. In this session,          ;:   t,
attendees collectively
explored ways to suc-
cessfully     market
ENERGY    STAR
products and ideas in
the  residential mar-
ketplace. Attendees
also discussed how to
make these products
and     technologies
affordable  for  the
homemaker.
Voluntary
Partnerships for
the Residential Market
   Through a new set of voluntary part-
nerships, EPA plans to transform the resi-
dential market for appliances. This new
voluntary program will provide for prod-
uct identification through the Energy Star
logo,  innovative  financing and  utility
billing, and public recognition for the con-
tributions of program partners.


Maximizing Green
Lights Participation
   Marketing your accomplishments is the
next step  after completing lighting up-
grades. New  and  seasoned Green  Lights
participants gathered in this session to pre-
sent real-life public relations success stories
and to discuss the pros and cons of imple-
    Alan Rose, Energy Programs Manager forJC Penney Co., discusses his
   company's involvement in the ENERGY STAR Buildings program durin
         the forum's "Opportunities Beyond Green Lights: ENERGY STAR
        Buildings" breakout session. JG Penney's Cumberland Mall store in
                  Atlanta, GA is an ENERGY STAR Showcase Building.
                                                                    WASHINlHON D.C.MO
                                                                             DOWNTOWN
                                                                                              May Supplement 1995  • 3

-------
                 I j
                 1! k
...more Forum Highlights

mentmg PR around Green Lights. Round-
table discussions explored public relations
issues as they relate to  various types  of
organizations  and  how PR can positively
affect lighting  upgrades. Internationally
recognized  environmental marketing con-
sultant, Jacquie Ottman, moderated this
lively discussion which provided concrete
suggestions on how to make the  most of
Green Lights  participation.
Green Lights Allies
   In this session, roundtable discussions
provided an opportunity for both EPA
and  attending Allies to learn from each
other and seek ways to enhance the cur-
rent  Green Lights Ally program. The ses-
sion focused on working together to find
ways for Allies to use their membership in
the Green  Lights program to profitably
expand their market base.


Opportunities Beyond Green Lights:
ENERGY STAR Buildings
   This session focused on why and how
EPA is encouraging building owners to
voluntarily  implement profitable energy-
efficiency improvements throughout their
buildings. Session attendees learned that
Green  Lights  lighting  upgrades are just
the first step  of the  ENERGY STAR
Buildings program's recommended five-
step plan for maximizing energy savings
and increasing the bottom line.
                                                      ENERGY STAR
                                                      Buildings: New
                                                      Markets for Energy-
                                                      Efficient Equipment
                                                      The  ENERGY  STAR
                                                      Buildings program is ex-
                                                      pected to significantly in-
                                                      crease  the  demand  for
                                                      energy-efficient equipment
                                                      and  services.  An  assess-
ment of the size of this potential market
and a discussion of potential opportunities
were included in this session as well.
Market Opportunities in
Landfill Energy Recovery
   The are more than 120 landfill energy
recovery facilities currently  converting
methane gas  into  electricity, medium-
BTU gas  or other fuels. EPA estimates
that an  additional 700 landfills can eco-
nomically recover methane for use as an
energy source. This  session highlighted
the  market opportunities  that  exist in
both the U.S. and overseas, and included
presentations from Charter program par-
ticipants.


Landfill Energy
Recovery Success Stories
   Many  creative  solutions  have been
developed to overcome  the barriers that
prevent  otherwise  economic  landfill
energy recovery projects from going for-
ward. Brief presentations on several solu-
tions were given several projects on how to
structure projects to make them attractive
to the financial community. HI
                                                     Johnson & Johnson's Corporate Energy Director Harry Kauffman speaks
                                                     about how Johnson & Johnson benefits from EPA's pollution prevention
                                                     program during the forum's "Preventing Pollution Makes Cents" session.
                                                     Since joining the program in 1991 .Johnson & Johnson has reduced its
                                                     energy costs by $2.85 million and prevented the generation of 101.2
                                                     million pounds ofC02.
4  ' May Supplement 1995

-------
                                                                                                 Gr^en  Lights
                                                                                                 U  P D Alt E
                                        EDITION
                 New Voluntary Programs
               Promote Energy-Efficiency
II Jjany  pollution prevention  programs
If lare just  beginning. In  addition to
highlighting  the  accomplishments of
existing voluntary programs, the  forum
served as a vehicle for introducing the
division's newest programs. By utilizing a
progressive,  practical,  and  proactive
approach to  environmental protection,
                                    EPA is committed to continuing its search
                                    to find  profitable solutions for pollution
                                    prevention — solutions that will help to
                                    create new jobs, encourage  economic
                                    investment, establish new product mar-
                                    kets, and promote innovative energy-effi-
                                    cient  technologies.   These  10   new
                                    programs are helping the lead the way.
                                                 "With these voluntary programs, we are
                                                  substituting knowledge for energy and
                                                    brain power for burning things,"

                                                 - John Hoffman, Director, EPA, APPD
  ENERGY STAR Buildings

     Building on the success of Green Lights, this energy-efficiency program for existing commercial buildii%s focuses on the prof-
  itable investment opportunities available in most buildings, using proven technologies. A central component of the p/rogram is a
  step-by-step implementation strategy that takes advantage of system interactions, enabling building ownets to achieve additional
  energy savings while lowering capital expenditures. The step-by-step implementation is the recommenced'; approaeS; however;
  ENERGY STAR Buildings participants may choose their own strategy. 47 businesses and organizations Sad-signed-on is Char-
  ter Partners by the date of this forum. These businesses are:                                            -  ,   "
                                                                                         Rochester Institute ofTechriology
                                                                                         Port of Battle, Aviijtiprj Division/
                                                                                          Sea-Tag- Intetnitionai'Airport
                                                                                              SOB/ Electronics* Inc.
                                                                                           St. Chirlas Medical Canter
                                                                                             Standard Microsystems
                                                                                               "Corporation
                                                                                          Two Town,' Center Associates
                                                                                               ..Union College
                                                                                           Vought Aircraft Company
    Baltimore County, MD
  Baltimore Gas and Electric
   Carr Realty Corporation
Chase Manhattan Corporation
    University of Cincinnati
    Connetquot Central
      School District
City and County of Denver, CO
    Douglas County, OR
        Fannie Mae
     First Hawaiian, Inc.
Fontana Unified School District
    The Graduate Hospital
   Halliburton Company
      Honeywell, Inc.
    Johnson & Johnson
 John Muir Medical Center
      JC Penney Co.
   Louisville & Jefferson
   Metro Sewer District
      MagneTek, Inc.
   Maine College of Art
      State of Maine
University of Southern Maine
   Manekin Corporation
  Marion General Hospital
   New York Marriott-Marquis
   Medical College of Georgia
      University of Miami
University of Missouri at Columbia
      MITRE Corporation
      Mobil Corporation
    National Security Agency
 State University of New York at
         Stony Brook
     Pennsylvania Hospital
     Pine Run Community
      City of Portland, OR
 Riverside Unified School District
                                                                                             ThfeWashirvgtonTimes
                                                                                              The West Company
                                                                                              Witco Corporation
  ENERGY STAR Copiers

     ENERGY STAR copiers are the newest addition to the ENERGY STAR Office Equipment program first launched in 1992.
  ENERGY STAR copiers have a unique function that allows them to automatically turn off following a period of inactivity. And high-
  speed copiers are pre-set to make double-sided copies. Together these functions can dramatically reduce both energy consumption and
  the volume of paper sent into the waste stream. Charter Partners are:
               Canon USA, inc.
             Eastman Kodak Co.
            Gestetner Corporation
         Konica Business Machines, USA
                                               Lanier Worldwide, Inc.
                                               Minolta Corporation
                                               Oce', Nederland, b.v.
                                           Panasonic Communications and
                                                Systems Company
                                                        Ricoh Corporation
                                                    Sharp Electronic Corporation
                                               Toshiba America Information Systems, Inc.
                                                        Xerox Corporation
                                                                                              May Supplement 1995 • 5

-------
  liNERGY STAR Transformers

     High-efficiency transformers not only offer energy savings
  <\nd emissions reductions, but they also help utilities become
  more competitive. To help the utility industry in an era of
  increased competition, EPA has developed  the  ENERGY
  STAR Transformers program which through the use of high-
  efficiency transformers assists utilities in finding ways to cut
  costs while improving the quality of service to  their cus-
  tomers. Under this program, electric utilities agree to pur-
  chase  cost-effective, high-efficiency  transformers for their
  distribution systems. In addition, transformer manufacturers
  have committed to producing ENERGY STAR Transform-
  ers  and marketing  them to  electric  utilities. By the com-
  mencement of the forum, five manufacturers had joined as
  Charter Partners and  two companies had joined  as Charter
  Allies.
         Charter Partners
      Cooper Power Systems
     ABB Power T&D Company
    GE Distribution Transformers
      Howard Industries, Inc.
       Square D Company
        Charter Allies
       AlhedSignal, Inc
  Pheips Dodge Magnet Wire
         Company
Landfill Methane Outreach Industry Ally

   This Ally program, a key part of EPA's overall Landfill
Methane Outreach Program, encourages the development of
environmentally beneficial landfill gas energy recovery pro-
jects. Under this program, landfill gas energy recovery devel-
opers, equipment manufacturers, consultants, and financiers
commit to pursue an aggressive strategy of project develop-
ment. Participants also  assist those considering projects by
providing expertise in landfill gas-to-energy development. 25
businesses and organizations had signed-on as Charter Allies
by the date of this forum.
       Air Dynamic Ltd.
  Allegheny Energy Resources
  Biomass Energy Systems, Inc.
Browning-Ferns Gas Services, Inc
  a subsidiary of Browning-Ferns
          Industries
          Ch2M Hill
 Curtis Engine & Equipment, Inc.
    Du Page Bio-Energy Inc.
 European Gas Turbine Company
  Gas Resources Corporation
       GSF Energy, Inc,
     HDR Engineering, Inc.
 Laidlaw Gas Recovery Systems, a
      subsidiary of Laidlaw
    Environmental Services
   LakesideTechnology, Inc.
    Landfill Energy Systems
          Landtec
   Network Energy of Ohio
 Organic Waste Technologies
 Palmer Capital Corporation
Quaker Chemical Corporation
     The Maguire Group
  Vermont Energy Recovery
   Waukesa Engine Division
   WMXTechnologies Inc.
  Zahren Alternative Power
        Corporation
  Natural Gas STAR Producers

     On March 27th of this year, EPA and the natural gas
  industry launched the Natural Gas STAR Producer Program
  in Houston, Texas. This initiative  aims to reduce methane
  emissions associated with natural gas production, transmis-
  sion and distribution. With technical assistance from EPA,
  partner companies agree to evaluate the profitability of
  implementing identified "best management practices" to
  reduce gas leaks and losses and to develop a plan for imple-
  menting profitable improvements.  Seven companies, repre-
  senting almost 20 percent of U.S. gas production, joined the
  program as Charter Partners.
       Amoco Corporation
          Chevron, USA
       Production Company
          FINA Oil and
        Chemical Company
      Marathon Oil Company
    Mobil Oil Corporation
 Exploration Producing Division
SCANA Petroleum Resources, Inc.
     Shell Exploration and
     Production Company
                                  Voluntary Aluminum Industrial Partnership

                                     This partnership was developed jointly by EPA and the
                                  U.S. primary aluminum industry to  promote cost-effective
                                  reductions of perfluorocarbons (PFCs).  Companies joining
                                  this program commit to reductions  in the PFC  emissions
                                  released during the production of aluminum, and to provide
                                  data to EPA that tracks their progress towards these reduc-
                                  tions. In turn, EPA works with  the  companies to improve
                                  understanding of the factors that cause  the PFC  emissions
                                  and the options for controlling them. Partners also receive
                                  public recognition for their initiatives on reducing emissions.
                                  Ten companies have already signed-on as Charter Partners.
         Alcan Ingot
           ALCOA
         Alumnax, Inc
      Columbia Aluminum
         Corporation
       Kaiser Aluminum
   Noranda Aluminum, Inc.
Northwest Aluminum Company
NSA - A Division of Southwire
   Ravenswood Aluminum
        Corporation
        Vanalco, Inc.
6  • May Supplement 1995

-------
                                                    FORUM
                                               JOSEPH J.ROMM

                   The Benefits  of Lean  and  Clean
       "LLLJONSofpeo-
         ile spend  their
       | working days
         i settings that
are too hot, too cold,   ;
too noisy, too bright,
or too dim. Much has
been made in the last
decade of how much
energy  such prac-
tices waste. But there
is  an  even more
compelling reason to
make the workplace
more comfortable:
higher productivity.
  Lean-and-clean
design means giving
workers the lighting,
heating,  and cooling
they need for their spe-
cific jobs; any more is
not only wasteful but
also creates poor working
conditions. The resulting
growth in profits from rising
productivity can exceed the
bonus from energy savings by a
factor of 10. As  an added benefit,
some  of  these  upgrades can  also
improve indoor air quality. And by tak-
ing conspicuous steps toward environ-
mental responsibility, companies can
reap a public relations reward.
  The first thing a lean and clean com-
pany should do is replace old lighting.
This one simple step may improve the
quality of work in any company, par-
ticularly one whose employees are in-
volved in precise detail work. According
to a 1991 Harris Survey, 47 percent of
office workers report eye strain on the
job. The Environmental Protection
Agency's Green Lights program is a
good source of information not only on
lighting technologies that work best for
particular applications but  also on
financing opportunities.
  Three examples illustrate the poten-
tial benefits. Boeing recently upgraded
more than one million square feet of its
jet-manufacturing facilities with new,
high-quality lighting. Because these
lights use as little as one-tenth as much
                                             Energy-saving improve-
                                               ments in workplace
                                                 lighting, heating, and
                                                   cooling can also
                                                    boost productivity
                                                         andprofits.
                                      electricity as the ones they replaced, this
                                      change paid for itself in two years in
                                      energy savings alone. But the upgrade
                                      also reduced errors by replacing fuzzy,
                                      distracting lighting with fixtures that
                                      provided crystal-clear vision and excel-
                                      lent color rendition.
                                         For example, in one Boeing shop,
                                      workers  use numerous fasteners to
                                      attach a jet's interior wall panel to a stiff-
                                      ening member. The old fluorescent light-
                                      ing provided poor contrast and made it
                                      difficult to tell  if a fastener had been
                                      properly attached. Many errors went
                                      unnoticed until the panel was installed in
                                      the airplane, where it is far more expen-
                                      sive to fix. The shop now uses metal-
                                      halide lamps, which improve the work-
                                      ers' ability to detect imperfections in the
                                      shop by 20 percent. One Boeing man-
                                      ager estimates that this early detection of
                                      mistakes yields a bigger cost savings than
the reduced energy consumption.
  The main post office in Reno, Nev.,
has experienced similar savings. Postal
workers operate two sorting machines:
every second, the machine drops a letter
in front of the operator,  who  must
punch in the correct zip code before the
next letter appears. Employees long per-
formed this task under harsh, direct,
overhead lighting.
  A few  years ago, the  post office
   remodeled the room housing one of
     the two sorter machines, giving it
       less intense, indirect lighting. A
        lower ceiling enhanced this
        lighting—a change that also
         made the room easier to heat
          and  cool and  improved
          acoustics. Productivity rose 6
  OUt   percent, and Reno's mail
          sorters became the most pro-
          ductive and error-free in the
          western United States. The
          productivity gain and error
        reduction  save  more  than
        $400,000 a year—about eight
      times the cost reduction from
      lower energy use, and more than
    enough to cover the $300,000 cost
  of upgrading the entire building.
  In Lawrence, Kan., Wal-Mart discov-
ered almost  by accident the  business
benefit of good old-fashioned daylight.
Extensive use of daylight lowers the cost
of electrical lighting and can reduce the
need for air-conditioning. But the retail
giant discovered a productivity advan-
tage as well. To save money, Wal-Mart
put skylights on only half the roof. The
company then discovered that the vol-
ume of sales per square foot was "sig-
nificantly higher for those departments
located in  the daylit half of the store,"
according to Tom Seay, Wal-Mart's
vice-president  for real estate,  and
exceeded that of the same departments
in other Wal-Mart stores. This result fits
with the findings of many studies and
surveys, which have shown  that people
prefer daylight to artificial illumination.
  To further enhance both  energy effi-
ciency and productivity, new systems
make it possible to tailor the environ-
ment of a small workspace to the com-
70 FEBRUARY/MARCH 1995
                                   Reprinted with permission from 'Technology Review"
                                                                                                ILLUSTRATION SUSAN LEVAN

-------
FORUM
fort of an individual. No longer need the
entire heating and cooling system be
driven by a manager or by a few vocal
employees who want it hotter or colder
than everyone else.
West Bend Mutual Insurance has
reaped substantial benefits by incorpo-
rating "environmentally responsive
workstations," or ERWs, into its new
headquarters building in West Bend,
Wis. Radiant heaters and vents are built
directly into furniture and adjusted by a
desktop control panel so that workers
can have direct control over the temper-
ature and airflow in their workspace.
Workers can also adjust individual task
lights to the desired level of brightness.
These workstations let individuals create
a customized workspace environment
that might differ considerably from one
preferred by the person at the neighbor-
ing desk.
Thanks in part to the ERWs, electrical
cost per square foot of the new head-
quarters is 40 percent lower than in the
old building, and worker productivity is
15 percent higher. A number of factors
have contributed to this improvement,
but researchers from the Rensselaer
Polytechnic Institute found, by turning
off selected ERWs at random, that the
workstations alone boosted productivity
by at least 2.8 percent. This gain repre-
sents a ten-fold greater cost savings than
that from lower electrical use.
The next few years will be an espe-
cially opportune time for companies to
institute lean-and-clean technologies.
One big impetus is the phase-out of chlo-
rofluorocarbon (CFC) coolants, which
will force most companies to replace
their central air-conditioning systems
with versions that can use non-CFC
1 Tl 1 *
coolants. But a systematic, multistep
approach to making the building more
energy efficient can turn what might
have been a costly change into a chance
to increase profits and productivity. A
company should first reduce the cooling
load through an energy-efficient light-
ing system (which puts out less waste
heat), better insulation, new windows, a
more reflective roof, and variable-speed
motor controls on ventilation fans. The
replacement cooling system can then be
half the size of the existing one, dramat-
ically reducing the cost and yielding pay-
backs for the entire building upgrade of
two to five years.
Many lean and clean technologies are
the direct result of public investment by
the Department of Energy's energy effi-
ciency program. For instance, a $3 mil-
lion investment in the late 1970s helped
two small businesses develop a high-fre-
quency electronic ballast, which effi-
ciently powers fluorescent lamps with-
out the distracting hum and flicker.
These ballasts have already saved U.S.
businesses $850 million in energy costs,
according to the Lawrence Berkeley
National Laboratory. The program's
investments in new lighting, heating,
cooling, motors, and clean industrial
technologies offer hard-to-beat returns
on taxpayer dollars. A DOE study found
that a 10-20 percent decrease in waste
by U.S. industry would, by freeing up
money for more productive investment,
generate 2 million new jobs — not even
counting the jobs created by capturing
the growing export market for clean
technologies.
While some in Congress have seen the
energy efficiency program as having only
an environmental justification, it has far
greater benefits to U.S. economic growth
and business competitiveness by lower-
ing costs and increasing productivity.
That's a key reason the previous Repub-
lican administration steadily increased
the program's budget, a trend this
administration has continued. Bipartisan
support of lean and clean investment is
essential if the U.S. economy is to enjoy a
continually rising quality of life.B

JOSEPH]. ROMM, special assistant for policy
and planning to the deputy secretary of the U.S.
Department of Energy, is author o/Lean and
Clean Management: How to Increase Profits and
Productivity by Reducing Pollution (Kodansha,
1994), and coauthor, with William Browning
of Rocky Mountain Institute, of a study on using
energy-efficient design to increase productivity.

To mew tins article with mteraclwe links to additional sources
of information, visit our World-Wide-Web server at


TECHNOLOGY REVKW  71

-------
                                                                                               !&re;en  Lights
ENERGY STAR Product Identification Programs
   Modeled after the successful ENERGY STAR Computers program, EPA has designed new voluntary programs to encourage the
manufacturing and marketing of energy-efficient residential and commercial appliances and equipment. Manufacturers who agree to
meet EPA's voluntary energy-efficiency guidelines can display the ENERGY STAR5*1 logo on their qualifying products. Both EPA and
manufacturers will be promoting this logo to customers. The following ENERGY STAR Product Identification Programs have been
launched:
  ENERGY STAR
  Furnace Program
    EPA  is  setting efficiency stan-
  dards for residential furnaces because
  they  are the  most commonly used
  residential heating  system  in  the
  U.S.  Existing furnaces  are  only  60
  percent    efficient    while   new
  ENERGY STAR furnaces are 90 per-
  cent  efficient, or greater. Over  the
  standard 18 years of life of a furnace,
  homeowners will enjoy the  reliability
  and comfort of a new-efficiency fur-
  nace, coupled with low gas bills, mak-
  ing  for an   excellent  investment.
  Charter Partners are:
         Amana Air Conditioning
       Armstrong Air Conditioning
          Carrier Corporation
        Goodman Manufacturing
   Inter City Products Corporation (USA)
            Lennox Industries
       Rheem-Rudd Manufacturing
          Thermo Products Inc.
          TheTrane Company
            York International
ENERGY STAR Heat Pumps
and Air Conditioners
   Manufacturers participating in the
ENERGY STAR Heat Pump and Air
Conditioner program agree to produce
air source heat pumps and central air-
conditioners with  a Seasonal Energy
Performance Factor (SEER) of at least
12  and a Heating  Seasonal Perfor-
mance Factor (HSPF)  of at least 7.
These  units will be cost efficient for
most  areas  of the  country  and save
hundreds of dollars per year in heating
and air-conditioning  bills. Charter
Partners are:
         Amana Refrigeration
      Armstrong Air Conditioning
         Evcon Industries, Inc.
  Goettl Air Conditioning Incorporated
       Goodman Manufacturing
    Inter-City Products Corporation
          Lennox Industries
            Nordyne Inc
      Rheem-Rudd Manufacturing
         TheTrane Company
          York International
ENERGY STAR
Geothermal Heat Pumps
   The  ENERGY  STAR Geother-
mal Heat Pump program is a volun-
tary  partnership between  EPA and
geothermal heat pump manufacturers
to promote this energy-efficient and
environmentally-friendly technology.
As this  efficient technology becomes
better known, the ENERGY STARSM
logo  will provide customers  with  a
recognizable signal that  identifies
what they are buying makes economic
and  environmental  sense. Charter
Partners are:
           ChmateMaster
         Cnspaire Corporation
   Econar Energy Systems Corporation
   Florida Heat Pump Environmental
             Equipment
          Geothermal Plus
        Geothermal Technologies
       Hydro-Temp Corporation
        HydroDelta Corporation
         TETCO Geothermal
      WaterFurnace International
  ENERGY STAR Gas-Fired Heat Pump Program
    Gas-fired heat pumps are a new breakthrough tech-
  nology that allow users to heat and cool their homes
  using a single natural gas-fired system. While  many
  existing gas furnaces are only 60 percent efficient, using
  heat pump technology gas-fired heat pumps can be over
  120 percent efficient. The program's Charter Partner is
  York International.
                                                                                            May Supplement 1995 *  7

-------
 Green Lights
                                          PARTNER  & ALLY OF THE YEAR AWARDS
                                                  reen
                                               Lights
                 Celebrating  the Successes
                    of Partners  and Allies
   "The EPA Green Lights spirit infuses
    everything -we do. The goals of the
    program are vital to our country's
    future and our children's future."
            - Dave Factor,
       Innovative Lighting Services
I-PA celebrated the outstanding efforts
Land achievements of Green Lights par-
ticipants at the Third Annual Partner and
Ally of the  Year  awards. Fred  Hansen,
Deputy Administrator EPA  and John
Hoffman, Director, EPA Atmospheric
Pollution Prevention Division, presented
the 1995 Green Lights Partner and Ally
of the Year Awards on April 10th as part
of EPA's Profitable Market Opportunities
for  Pollution Prevention Forum held at
the Washington, D.C. Renaissance Hotel.
                                                   JNonftvfa Ofgant&Klot)
                                                    lighting Manufacturer Ally
                                   	Lighting Management
            :. :••:>:-:-,x> VX^Y?:'--,^ v->>-'-'v'•' -  •'" .            CompanyAlfy
            Bfecto"c;|tiippiy;-'
-------
                                                                                                           i   r••
                               IWs Atmospheric Pollution
                                    Prevention  Division
                                                                                Johnson & Johnson was honored as the
                                                                                 1995 Green Lights Partner of the Year for
                                                                                a large corporation. Pictured above (l—r)
                                                                                are EPA Deputy Administrator Fred
                                                                                Hansen, Johnson & Johnson staff, and
                                                                                EPA APPD Director John Hoffman
                                   "Johnson & Johnson has had a formal energy
                              conservation program since 1973 and the Green Lights
                                   initiative is a natural fit with our strategic
                                       environmental and energy goals."

                                             -  Harry Kauffman,
                                 Johnson & Johnson's Corporate Energy Director
EPA Deputy Administrator Fred
  Hansen (left) and EPA APPD
 Director John Hoffman (right)
    present the I 995 Lighting
  Manufacturer Ally oftheYear
     Award to Honeywell, Inc.
                                                                                           May Supplement 1995 • 9

-------
                                                                          EDITION
                                      \ V /  <•••
                                        WGreen
                                        ^ Lights
Achievements of Partners
   and Allies of the Year
                                     ...Through Green Lights, Johnson &
                                     Johnson has reduced its operating budget
                                     by $2.35 million per year and prevented
                                     the generation of 93.2 million pounds of
                                     CO2. In 1994, the company focused on
                                     communicating the success  of Green
                                     Lights upgrades, setting internal goals and
                                     rewarding affiliates that  achieve Green
                                     Lights goals....
                        Stye Jift0f)ttti)tott St

                      In the past year, The Washington Times
                      has  completed two  of its three  major
                      buildings with lighting retrofits as well as
                      other significant energy  improvements
                      and  won  several energy awards for  its
                      efforts. The Times was an important con-
                      tributor to the development of the Green
                      Lights Decision Support System Software
                      and User's Manual....
                                                             "Green Lights works well for
                                                          small businesses and large ones alike.

                                                                  - Joel Whitaker,
                                                           CEO of Whitaker Newsletters Inc.
          The I 995 Green Lights Partner and Ally of the Year Winners,
10 • May Supplement 1995

-------
                                                                                              Green  l-ignts
                                                                                              UPDATE
             The University  of Mis-
             souri-Columbia is a leader
             in   promoting    Green
Lights ideals to students, faculty, staff, and
the public with several unique educational
techniques, such as a one-day energy fair
that  emphasizes the Green Lights pro-
gram and a Lights Out Campaign that
places  energy  conservation  notecard
reminders by light switches....
  •iqnti.u.in-flian
      ff CONSERVE
                 Arlington   County
                 Public Schools pro-
                 motes  Green Lights
not only to staff and students, but to the
community at large. The school system
requires electrical engineers and contrac-
tors to use Green Lights implementation
processes and encourages them to become
Green Lights  Surveyor Allies. Addition-
ally, Arlington County Public Schools has
created an energy conservation  program
that encourages them to explore methods
to conserve energy....

           What sets University of
           Michigan Hospitals (UMH)
           apart from other Partners is
its successful recruiting efforts, proactively
going on the road to deliver the message
about joining Green Lights to other hos-
pitals and hospital associations. UMH has
surveyed over 75 percent and  upgraded
almost 60 percent of its  facilities since
becoming a Partner in 1993....
      Memorial
      Hospital
                 Lima Memorial Hos-
                 pital dedicated a full
                 week  to  educating
hospital associates, volunteers and visitors
using Green Lights displays and materials.
The hospital upgraded 100 percent of its
facilities  by the  end of 1994 and  con-
ducted a fairly extensive  communications
campaign revolving around  Earth  Day
1994....

              The  Santa Cruz Valley
              Union High School Dis-
              trict (A 7) sets a  brilliant
example  of how an organization with
limited resources  can  use  the Green
Lights program  to  improve  energy and
financial practices. Santa Cruz turned to
Green Lights  to eliminate unnecessary
spending, upgraded 79 percent of its total
space by the end of  1994,  and reaped
energy savings of almost 30 percent—

   WHITAKER NEWSLETTERS INC.

A Partner since 1993, Whitaker Newslet-
ters Inc. has cut  its electricity bills by 34
percent and effectively promoted Green
Lights to the consumer  and  trade press.
Although this  small business may carry
the least square  feet of any  Partner, its
impact has  been magnified through the
use of the -written word	
                                           SlIGO
                                           ADVENTIST SCHOOL
Sligo Adventist School has made Green
Lights a focus of its environmental edu-
cation  campaign. The school made  the
phenomenal accomplishment of upgrad-
ing 100 percent of its total  area space,
saving  51  percent of total energy costs.
Sligo Adventists' building is also used as
a model to demonstrate energy efficiency
to  sister institutions....
       Honeywell
By actively recruiting Green Lights Part-
ners and  helping them improve  their
energy use, Manufacturer Ally of the Year
Honeywell, Inc. creatively and effectively
assists   EPA  in  its  energy-efficiency
efforts. Honeywell  has developed  an
extensive  communications  program to
promote not only Green Lights, but also
the ENERGY STAR Buildings program,
producing an Employee  Energy Conser-
vation  Newsletter,  and  a  conservation
program for school children	
      j Innovative Lighting Services

Lighting Management Company Ally of
the Year Innovative Lighting Services
(ILS) has shown tremendous initiative by
developing several customized financing
strategies to facilitate implementation of
theGreen Lights program. In  1994, ILS
upgraded 100  percent of its total space,
and  was an  active advocate  of Green
Lights through client involvement, atten-
dance at trade shows, and their "Bright
Ideas" newsletter. . . .

  Wholesale Electric Supply Co. aj Houston, Inc.

Lighting Distributor Ally  of the Year
Wholesale Electric Supply, successfully
marketed the Green Lights Program
while upgrading 100 percent of their own
facilities and promoting energy conserva-
tion  techniques for sales. An  Ally since
1993, the company helped staff the Green
Lights booth at the 1994 Earth Day con-
ference and uses its corporate newsletter to
inform employees about new conservation
                                                                             measures.
                                                                                         May Supplement 1995  •  11

-------
                                ONLINE
                                       v / EPA
                                      WGreer
                                                                                        I oreen
                                                                                        Lights
 I nformation about the Green Lights & ENERGY STAR Programs is now available on the Internet's World Wide Web via
 I the EPA's Public Access Server. Program participants, potential customers and other Internet surfers can now access program
 information, Memorandums of Understanding (MOUs), fact sheets, software tools, and publications listings from program
 home pages. EPA programs with active home pages include: Green Lights, ENERGY STAR Programs, ENERGY STAR
 Buildings, ENERGY STAR Computers, and others.
    All programs can be reached from the EPA home pages, the Office of Air and Radiation home pages, or the Atmos-
 pheric Pollution Prevention Division's (APPD) home page, or they can be reached directly. Our Internet addresses (all are
 case sensitive) are:
                            EPA home:
                            APPD home:
                            E5 Programs
                            ES Buildings
                            ED Computers
                            Green Lights
http//www.epa.gov
http//www.epa.gov/docs/GCDOAR/OAR-APPD.html
http//www.epa.gov/docs/GCDOAPx/EnergyStar.html
.. ./GCDOAR/esb-home.htmi
.. .GCDOAR/esc-home.html
.. .GCDOAPVGreenLights.html
 More pages will be posted as more information is made available.
v>EPA
United States
Environmental Protection Agency
Air and Radiation (6202J)
Washington, DC 20460

Official Business
Penalty for Private Use
$300
                        BULK RATE
                        Postage and Fees Paid
                        EPA
                        G-35
   Recycled/Recyclable
   Printed with Soy/Canola Ink on paper that
   contains at least 50% recycled fiber

-------