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ENERGY STAR BUILDINGSSM
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Winter 2000
Communicating
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CONTENTS
2 Promoting
ENERGY STAR
Buildings and
Green Lights
4 Our Brightest
5 Update Feature:
Hospitality and
Entertainment
Partners
9 Resources
PROMOTING PARTNERSHIP SUCCESS
Communications Outreach Campaigns
Nationwide, ENERGY STAR Build-
ings™ and Green Lights® participants
are spreading the word about the ben-
efits of energy efficiency through
innovative communications outreach
campaigns. Many Partners and Allies
are working closely with the U.S.
Environmental Protection Agency
(EPA) to publicize their voluntary
pollution-prevention efforts in local,
regional, and national promotions.
Some of the creative ways that partici-
pants have informed employees and
the public about their Partnership
success include editorial and advertis-
ing placements, company newsletters,
environmental annual reports, press
events, and Web sites.
Food Lion
Food Lion kicked off its ENERGY STAR
Buildings Partnership in March 1999
with a special signing ceremony and
"ENERGY STAR cake" in its first
energy-efficient store located in Lex-
ington, South Carolina. The Lexing-
ton store is the first of at least 650
stores in eleven states that Food Lion
has committed to upgrade with
energy-efficient technologies. Food
Lion is currently working with EPA
to educate employees and shoppers
about its participation in ENERGY
STAR Buildings. Food Lion has
already included information on its
Web site at www.foodlion.com and in
its internal newsletter, ROAR. Articles
about Food Lion's Partnership were
published in North Carolina, Super-
market News, and Heating, Air Condi-
tioning df Refrigeration News.
Green Bay Packers
The first National Football League
(NFL) franchise to become a Partner,
the Packers are generating energy
awareness throughout the state of
Wisconsin. Soon after joining the
Partnership, the Packers were the sub-
ject of the Wisconsin Energy Bureau's
October Energy Awareness Month
poster. Ten thousand posters were dis-
tributed that showcased the Packers'
participation in ENERGY STAR Build-
ings and encouraged others to under-
take similar energy-efficiency
upgrades. The Packers were also fea-
tured in regional newspapers includ-
ing the Milwaukee Journal Sentinel
and the Green Bay Press Gazette.
Right to left: Keiser Gehl, Food Lion, and Jerone Blackman, EPA
Our house is ener$ efficient
Page 2
ENERGY STAR Buildings & Green Lights Update Winter 2OOO
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Quakertown Community
School District
To promote its participation in
ENERGY STAR Buildings, Quakertown
Community School District designed
flags featuring the Partnership's logo.
These colorful flags are flown outside
nine upgraded schools and remind
people daily of the district's extraordi-
nary pollution prevention efforts.
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Kinko's
In April 1998, Kinko's worked with
EPA to create artwork for an Earth Day
poster that the company displayed in
859 branches during the last two weeks
of April. Based on positive customer
feedback, Kinko's also displayed screen
savers on its rental computers, counter
cards, and window decals featuring the
company's efforts to reduce air pollu-
tion through energy efficiency. These
materials were distributed to the 250
stores that had installed energy-effi-
cient lighting. Kinko's Corporation
Environmental Project Manager said,
"The promotion's response was even
better than expected. We would love to
do another initiative like this in the
future."
M:
EPA Recognizes Participants
EPA complements the communi-
cations outreach activities of par-
ticipants by working with
journalists and placing public ser-
vice announcements (PSAs) in
local and national newspapers,
trade publications, and magazines.
Recent publications include Busi-
ness Week, Building Operating
Management, Energy User News,
National Geographic, and The New
York Times, which altogether
reached a total circulation of more
than 14 million readers.
ENERGY STAR Buildings & Green Lights Update Winter 2000
Page
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BENCHMARKING ENERGY EXCELLENCE
ENERGY STAR Buildings and Green Lights Allies
Using EPA's new Benchmarking Tool,
ENERGY STAR Buildings and Green
Lights Allies are delivering much
more than energy-efficient products
and services to their customers. Allies
are now providing the exciting
prospect of earning the ENERGY
STARSM Label for Buildings, a mark of
energy excellence.
EPA's Benchmarking Tool is the first,
national energy-efficiency rating sys-
tem for commercial office buildings.
It is a free, online tool that evaluates
energy performance on a 0-100 scale
using data on a building's operating
characteristics, physical attributes,
and monthly energy consumption.
Office buildings that score a 75 or
higher and maintain a healthy indoor
environment are eligible for EPA's
ENERGY STAR Label for Buildings.
The Benchmarking Tool can offer
Allies a competitive advantage by
allowing them to help their customers
achieve superior energy performance
and the Label for Buildings. Through
assessing their customers' energy
needs, Allies can provide the products
and services needed to deliver highly-
efficient buildings to their customers.
Following are Allies that are already
using the Benchmarking Tool as a
value-added service for their cus-
tomers,
• Servidyne Systems Incorporated
assisted in achieving labels for two
office buildings owned by The
Douglas Emmitt Company, a com-
mercial real estate Partner located
in Los Angeles, California. Servi-
dyne, an Ally since 1993, provides
maintenance management and
existing building energy engineer-
ing services. Servidyne is currently
benchmarking 12 additional build-
ings on behalf of other commercial
real estate Partners.
The Public Service Company of
Colorado, a utility subsidiary of
New Century Energies, facilitated
the ENERGY STAR Label for Build-
ings application process for Cush-
man Wakefield, a property
management company. Two of
their buildings, including the
Johns Manville Plaza, have received
the ENERGY STAR plaque and are
recognized in the Registry of
ENERGY STAR Buildings.
Osborn Engineering, an architec-
tural and engineering firm teamed
up with the Ohio Building
Authority (OBA) to upgrade the
Lausche State Office Building in
the ENERGY STAR Showcase Pro-
gram. Osborn, a new Ally, bench-
marked the Lausche Building and
is applying for the Label. Cur-
rently, Osborn is implementing
comprehensive upgrades at OBA's
DiSalle center and plans to qualify
the building for a Label as well.
Siemen's Building Technology,
Landis Division, upgraded the
Lockheed Martin Electronic and
Missiles Tower in Orlando, Florida
and assisted them in achieving the
Label. Siemen's provides building
management solutions. The work
for Lockheed Martin was done
through a performance contract
between the two companies.
MKK Consulting Engineers, Inc.,
a mechanical and electrical design
and consulting service, successfully
submitted a Label application and
earned a plaque for a building
owned by Prentiss, one of their
customers. MKK, a company
based in Denver, Colorado, has
been an Ally since January of this
year.
Allies who submit prepared Label
applications and are participating in
Ally Challenge '99 are given a point
for every package submitted. A cumu-
lative point total is updated in real
time on the ASAP Directory. Allies
who have submitted Label applica-
tions on behalf of their clients are
highlighted.
The ENERGY STAR Label and Bench-
marking tool are important resources,
which can be used to set whole build-
ing performance goals. The ENERGY
STAR Buildings Partnership is an
effective approach for achieving those
goals. By using the Benchmarking
Tool and ENERGY STAR strategy, Allies
can help organizations make inte-
grated upgrades happen and achieve
energy performance goals, whether
the result is a significant improve-
ment on the scale, or a 75+ score,
which qualifies a building for the
Label.
The Benchmarking Tool and the
Label are now available for commer-
cial office buildings. During the next
12 months the Tool will be expanded
to cover schools, retail stores, and
other building types.
For more information and to access
the Benchmarking Tool, go to
www.epa.gov/buildings and click on
the "Benchmark and Label Your
Building" section or visit the ASAP
Directory at www.epa.gov/asap.
Page 4
ENERGY STAR Buildings & Green Lights Update Winter 2000
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ENERGY STAR BUILDINGS AND GREEN LIGHTS
HOSPITALITY AND ENTERTAINMENT PARTNERS
Staying Competitive
through Energy-Efficiency Upgrades
Today, staying competitive in the hospitality
and entertainment industries is easier thanks
to the ENERGY STAR Buildings and Green
Lights Partnership. Hospitality-based com-
panies, ranging from luxury hotels and
resorts to budget motels and small inns, to
entertainment companies, such as casinos,
convention centers, stadiums, theme parks,
and television and film production studios,
are streamlining operations and increasing
their financial performance through energy
efficiency.
Hospitality and entertainment can be
energy intensive, with diverse hours of oper-
ation and a variety of energy applications.
Using the Partnership's integrated upgrade
approach, hospitality and entertainment
companies are reducing operating costs by
installing energy-efficient technologies in
their facilities. Partners realize significant
savings while maintaining a high level of
guest or visitor satisfaction.
Customers who have had a positive experi-
ence at a hospitality or entertainment facility
are more likely to visit again or recommend
the company to peers. And, according to a
study conducted by the Travel Industry
Association, 85 percent of travelers would
choose environmentally friendly lodging
establishments if given the choice. For
Partners that create awareness of their com-
mitment to saving energy and preventing
pollution, their building improvements can
translate into new and repeat business from
customers who prefer to patronize environ-
mentally responsible organizations.
Following a Proven Strategy for Success
Energy efficiency can play a role in all areas
of hospitality and entertainment operations,
from laundry facilities and locker rooms to
guestrooms and convention spaces. Old and
new facilities alike benefit from assessing
inefficiencies and implementing the ENERGY
STAR Building's integrated approach to
building upgrades. Even in relatively new
construction, energy-saving opportunities
abound since inefficient equipment is some-
times installed to keep the initial costs of
construction down—despite exorbitant life-
cycle costs. The Partnership helps hospitality
and entertainment companies understand
their current energy use, prioritize areas of
improvement, develop an energy plan, and
integrate energy-efficiency upgrades where
profitable.
Developing Energy Management Plans
for More Benefits
Hospitality and entertainment companies
gain the most from energy-efficiency
upgrades by developing a comprehensive
energy management plan. This plan can
specifically encompass energy management
or it can be expanded to include other envi-
ronmental initiatives. Many Partners have
found that sharing the financial and envi-
ronmental benefits of energy efficiency with
upper management, and involving represen-
tatives from the finance, communications,
and energy/utility departments from the
beginning of the process, increases the rate
of implementation and the success of the
upgrade projects. Some of the key elements
of an energy management plan include a
statement of current energy use and costs,
goals for energy/cost reductions, an outline
of expected energy projects, upgrade sched-
ule, project funding, progress tracking, and
a maintenance plan.
Making Room for Energy-Efficient
Lighting
Several years ago, guests would have found
only incandescent bulbs in their hotel rooms'
light fixtures. In recent years, the industry
has changed radically and energy managers
and designers are using compact fluorescent
lights (CFLs) as an energy-saving and aes-
Hospitality &
Entertainment
ENERGY STAR
Buildings Partners
American
Broadcasting
Companies, Inc.*
Aspen Skiing
Company*
Baton Rouge Hilton'
Bristol Hotel
Management
Corporation
Carson Nugget
Casino*
Club Corporation
International
Extended Stay
America
Foxwoods Resort
and Casino
Green Bay
Packers, Inc.*
Hapuna Beach
Prince Hotel
Hilton Hawaiian
Village
Hilton Hotels
Corporation*
Island Sports Cente
Jay Peak Ski And
Summer Resort*
Kiel Center*
La Quinta Inns Inc.*
Mohegan Tribal
Nation*
SMG
The Trump Taj
Mahal Trump
Plaza Associates*
Universal Studios
Florida*
* Indicates a 1999 Eat
Day Challenge Winn
ENERGY STAR Buildings & Green Lights Update Winter 20OO
Page !
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thetically pleasing alternative. CFLs,
which last ten times longer than incan-
descent bulbs and offer comparable
lighting effects, are available in a wide
variety of shapes, such as twin tubes,
circline, spiral, and globes. They can
be used in a range of applications from
tabletop lamps to lighting around
bathroom mirrors. CFLs with instant-
on capability, dimmability, and anti-
theft locking devices are also available.
When purchasing energy-efficient
lighting, hoteliers are encouraged to
specify ENERGY STAR residential light
fixtures. The new light fixtures are as
attractive as conventional fixtures, but
help save on utility bills. ENERGY
STAR residential light fixtures are
available as floor and table lamps,
sconces, torchieres, wall-mounted and
suspended lights, and chandeliers.
They are all instant-on and do not
cause electromagnetic interference.
Bass Hotels and Resorts, which origi-
nally joined the Green Lights
Partnership as Holiday Inns in 1996,
has adopted CFLs as its guestroom
lighting standard. In response to con-
cerns that CFLs don't compare to
incandescent bulbs, James Gaines,
Manager of Environmental
Purchasing and Practices at Bass said,
"We haven't had a problem with color
temperature from compact fluores-
cent bulbs. Lighting in our gue-
strooms is like the lighting you'd find
in your home. It's adequate lighting
for our business travelers, and it's very
comfortable." (Source: Hotel and
Motel Management, 2/15/99)
Energy-efficient lighting upgrades are
also being implemented in entertain-
ment venues, such as casinos and
theme parks, to reduce energy use.
Many entertainment Partners retrofit
T12 lamps with energy-efficient T8
fixtures and install LED exit signs in
lobbies, gaming areas, restrooms,
ride/show buildings, and other
administrative facilities.
Saving Energy with Guest Room
Energy Management Systems
Energy management systems (EMS)
can be an important source of energy
savings, allowing an intelligent response
to varying occupancy rates and opera-
tional needs. In the hospitality indus-
try, most guestroom energy
management systems work by using a
sophisticated infrared sensor to detect
when a room is occupied. When a
room is occupied, control of room con-
ditions is provided to guests, who can
adjust the temperature to suit their
preferences. When the sensor detects a
room is vacant, the EMS causes the
temperature to rise or fall to a pre-
selected level enabling hotel manage-
ment to have full control over the
room's energy use—and its utility bill.
These systems are also programmable
to reflect particular days of the week
and seasons of the year and can be
interfaced with the front desk to coor-
dinate with reservations and occu-
pancy.
Direct digital control systems can cen-
tralize the operations of multiple EMSs
and provide optimum start/stop con-
trols, temperature setbacks, economizer
controls, and demand limiters.
Available guestroom EMSs are compat-
ible with through-the-wall HVAC
units, individual central systems, or
centrally chilled and heated fan-coil
HVAC units. Using guestroom EMSs
has benefits beyond just saving on
energy use. The life of HVAC equip-
ment is extended through reduced
operating time and wear-out, also lead-
ing to reduced HVAC maintenance.
Improving Comfort with HVAC
Upgrades
Often, upgrades to HVAC systems
can have added benefits beyond just
reducing energy bills. For instance,
the Carson Nugget Casino in Carson
City, Nevada saved money and greatly
improved customer comfort through
an HVAC upgrade last year. Each of
the 40 rooftop air conditioning units
in the previous system, which had
been installed in 1981, was operated
individually. This caused temperature
differences across the casino. The
units were upgraded with state-of-the
art models that operate on a central-
ized computer network, adjusting
each one as necessary to keep temper-
ature differences to a minimum.
Before the retrofit, the casino received
customer complaints about poor
indoor air quality due to second-hand
cigarette smoke. This problem has
been eliminated as the new HVAC
system removes second-hand smoke
from the casino and replaces it with
100 percent fresh outside air at a rate
of 30 to 70 cubic feet per minute per
person. Said Steven J. Maskaly,
Carson Nugget Casino Facilities
Manager, "Our first and foremost goal
was to improve the comfort of our
customers, and the new system gives
us precise environmental control,
desired indoor air quality, and the
level of customer comfort we were
looking for."
Moreover, the HVAC system saves
energy by reclaiming heat from the
exhausted air. The new units have
reduced the Carson Nugget's annual
electricity usage by 30 percent, saving
1.7 million kilowatt hours annually.
Capitalizing on the Benefits
of Energy Efficiency
In 1996, the hospitality industry
spent $2 billion on electric power.
The performance of current hospital-
ity and entertainment Partners sug-
gests that energy use can be reduced
by as much as 30 percent through
increased energy efficiency. As a
result, energy is no longer seen as an
Page 6
ENERGY STAR Buildings & Green Lights Update Winter 2000
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unavoidable overhead cost, but rather
as an investment with the potential to
improve the corporate bottom line.
Hilton Renews Partnership with EPA
In early 1999, Hilton Hotels Corpora-
tion strengthened its corporate com-
mitment to energy efficiency by joining
the ENERGY STAR Buildings Partner-
ship. Hilton's previous experience in
Green Lights, which it joined in 1996,
was the foundation for its expanded
partnership with EPA. By committing
80 million square feet to energy-effi-
ciency upgrades and retrofits, Hilton
became the largest Partner in the hospi-
tality and entertainment sector.
As part of Green Lights and other initia-
tives, several Hilton properties have long
been monitoring energy use and imple-
menting savings measures. The Waldorf-
Astoria Hotel in New York replaced
1,700 T12 fluorescent lamps and mag-
netic ballasts with T8 lamps and elec-
tronic ballasts, and changed 100-watt
incandescent bulbs to 13-watt compact
fluorescent lights (CFLs). These retrofits
save 1.2 million kilowatt hours annu-
ally—a savings of $72,000 a year.
The Flamingo Hilton Las Vegas has
also done extensive work, replacing
1,700 75-watt incandescent lights and
24,000 halogens with 5-watt, twin-
tube CFLs. In addition, the hotel
installed a direct digital control system,
added economizer cycles, and fitted air
handlers with variable speed drives.
The Hilton Hawaiian Village, the
largest resort in the state of Hawaii,
committed to lowering energy con-
sumption. As part of the first three
ENERGY STAR Buildings stages, the
Hilton Hawaiian Village installed
motion sensors on kitchen lights, win-
dow film in the ballroom lounge area,
and the first phases of an energy man-
agement system.
As a new ENERGY STAR Buildings
Partner, Hilton Hotels' first goal is to
baseline energy use at all facilities and
document the energy-efficiency work
that has already been completed. This
will help Hilton effectively manage its
energy use as well as provide a bench-
mark to determine the effectiveness of
future energy-efficiency projects. Each
hotel will create and implement an
energy management plan based on the
Partnership's strategy and pilot hotels
will be selected to implement energy-
efficiency upgrades on an accelerated
schedule to demonstrate profitable
energy-saving upgrades. Hilton plans
on presenting an annual award to the
property that most effectively reduces
its energy costs.
Enhancing Corporate Image
through Energy Efficiency
The financial benefits of implement-
ing energy-efficiency upgrades are
well recognized. However, other indi-
rect benefits can be just as profitable.
Nationwide, hospitality and enter-
tainment Partners are positioning
themselves as business and environ-
mental leaders by promoting their
environmental accomplishments to
employees and customers.
Here is a sampling of activities con-
ducted by Partners and suggestions
for future efforts that are easily adapt-
able for all Partners.
Newsletter or Other Company
Publication. Company newsletters,
magazines, and other publications are
excellent vehicles to inform staff,
guests, customers, and shareholders
about the Partnership. Walt Disney
World Company features its
Partnership with EPA in its corporate
brochure and highlights environmental
accomplishments in its annual report.
Press Release. Press releases,
announcing a commitment to join or
implementation milestones in the
Partnership, generate awareness about
the benefits of energy efficiency and
the positive steps a company is taking
to reduce its energy use. The Green
Bay Packers worked with EPA to
develop a press release announcing its
partnership with EPA that resulted in
several articles in area newspapers.
Public Ceremony or Other Special
Event. A special event celebrating
energy efficiency and the environment
is the perfect opportunity to educate
employees and community members.
The Kiel Center in St. Louis was rec-
ognized on Earth Day for its energy-
efficiency accomplishments. The event
was attended by local media and
resulted in raised awareness and posi-
tive press coverage for the Kiel Center.
Promotional Materials. Hospitality
and entertainment Partners can take
advantage of their direct contact with
customers by creating brochures or
tent cards about the facility's energy-
efficiency upgrades and placing them
in guestrooms, at the concierge desk,
or other public areas.
Web Site. Developing a Web page
devoted to showcasing environmental
accomplishments is a cost-effective
method to reach browsers looking for
environmentally responsible compa-
nies. Businesses and organizations are
also encouraged to create a direct link
to the ENERGY STAR Buildings Web
site at www.epa.gov/buildings.
Partner of the Year Award. This year,
ENERGY STAR Buildings is offering a
Partner of the Year award to the top
lodging or entertainment company in
the Partnership. The award is based
on the depth and breadth of energy-
efficiency upgrades, as well as out-
reach efforts to educate staff,
customers, guests, and shareholders
about energy efficiency.
For more information, contact the
ENERGY STAR hotline at 1-888 STAR
YES (1-888-782-7937).
ENERGY STAR Buildings & Green Lights Update Winter 20OO
Page 7
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The ENERGY STAR Buildings & Green
Lights Update is a free quarterly publi-
cation with a circulation of more than
35,000. Because the Update is circu-
lated not only to ENERGY STAR Build-
ings and Green Lights participants but
also interested members of the general
public, receipt of this publication is not
an indication that your organization is
a participant. To add your name to the
subscription list or to find out how to
join the Partnership, please call the toll-
free ENERGY STAR Hotline at
1-888-STARYES (1-888-782-7937).
>6p' Recycled/Recyclable
Printed with soy-based inks
The Update encourages participants to
submit articles of interest and
provide input on past and future issues.
Although the publication of sub-
missions is not guaranteed, please for-
ward materials and feedback to: Update
Editor, 401 M Street, SW, (6202J),
Washington, DC 20460; or fax to
o
WGreen
S Lights
an ENERGY STAR program
(202) 565-2083; or email to
salinas.sol@epamail.epa.gov
Online
Information about the
ENERGY STAR Buildings
and Green Lights Partnership
and other ENERGY STAR
programs are available online.
ENERGY STAR Buildings
and Green Lights
www.epa.gov/buildings
ENERGY STAR® Label
for Buildings
www.epa.gov/buildinglabel
Ally Services and Products
(ASAP) Directory
www.epa.gov/asap
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(6202J)
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