EPA-230/1-75-036
SEPTEMBER 1975
        ECONOMIC ANALYSIS  OF
    INTERIM FINAL AND PROPOSED
          EFFLUENT GUIDELINES
          CANNED, FROZEN AND PRESERVED
          FRUITS AND VEGETABLES INDUSTRY

                  (PHASE II)
                   QUANTITY
      U.S. ENVIRONMENTAL PROTECTION AGENCY
           Office of Planning and Evaluation
              Washington, D.C. 2O46O

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This document is available through the National Technical
Information Service, U.S. Department of Commerce, 5285 Port
Royal Road, Springfield, Virginia 22161.

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                   ECONOMIC  ANALYSIS  OF

      INTERIM FINAL AND PROPOSED  EFFLUENT  GUIDELINES

                   CANNED  AND  PRESERVED

              FRUITS AND VEGETABLES  INDUSTRY
Canned Fruits and Vegetables,  Frozen  Fruits  and Vegetables
 Canned Specialties,  Pickles,  Sauces  and  Salad Dressings
 Dehydrated Fruits and Vegetables,  Potato and  Corn  Chips
                    Raymond  E.  Seltzer
                     Marvin  H.  Almond
                   Robert  0.  Buzenberg
                       Prepared  for
            Office of Planning and  Evaluation
             Environmental  Protection  Agency
                 Washington,  D.  C.   20460
                     September,  1975

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                                PREFACE
The attached document is a contractor's study prepared with  the supervision
and review of the Office of Planning and Evaluation of the U.S.  Environmental
Protection Agency (EPA).  Its purpose is to provide a basis for  evaluating
the potential economic impact of effluent limitations guidelines and stand-
ards of performance established by EPA pursuant to sections 304(b) and 306
of the Federal  Water Pollution Control Act.

The study supplements an EPA technical "Development Document" issued in
conjunction with the promulgation of guidelines and standards for point
sources within this industry category.  The Development Document surveys
existing and potential waste treatment and control methods and technologies
within this category and presents the investment and operating costs associ-
ated with various control  technologies.  This study supplements  that analysis
by estimating the broader economic effects (including product price increases,
continued viability of affected plants, employment, industry growth and
foreign trade)  of the required application of certain of these control tech-
nologies.

This study has been submitted in fulfillment of Contract No.  68-01-1533,
Task Order No.  17, by Development Planning and Research Associates, Inc.
Work was completed as of September, 1975.

This report represents the conclusions of the contractors.  It has'been re-
viewed by the Office of Planning and Evaluation and approved for publication.
Approval does not signify that the contents necessarily reflect  the overall
views of the Environmental Protection Agency.   The study has been considered,
together with the Development Document, information received in  the form of
public comments on the proposed regulation, and other materials  in the
establishment of final effluent limitations guidelines and standards of
performance.

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                               CONTENTS
I.     INTRODUCTION                                                   1-1
        A.   Scope                                                    1-1

        B.   Organization                                             1-3

        C.   Data Sources                                             1-3

II.    INDUSTRY  SEGMENTATION                                          II-l
        A.   Characteristics  of  Fruit  and Vegetable
            Canning,  Freezing and  Dehydrating  Industries

              1.  Value of Production by Segment                     II-l
              2.  Size and number  of  firms                           II-3
              3.  Degree  of  integration                              II-7
              4.  Industry Diversification  and  Specialization        II-7
              5.  Concentration of Production  in  the  Fruit
                 and Vegetable Processing  Industry                  II-9
              6.  Total Employment in the  Industry                   11-10

        B.   Number  of Plants and Employees  in  Each Segment           11-14

      •  C.   Characteristics  of  Fruit  and Vegetable Canning,
            Freezing  and  Dehydrating  Plants                         11-14

              1.  Number  and Location of Plants                   .11-16
              2.  Size of Plants                                    11-16
              3.  Single  Plants vs. Multiplant  Firms                 11-19
              4.  Number  of  Plants by Type  of  Product               11-19
              5.  Number  of  Products  by Type of Plant               11-19
              6.  Age of  Plants and Level of Technology          '    11-24
              7.  Plant Efficiency                                  11-24

        D.   Importance of Specific Products Relative  to  the
            Industry                                                 11-28

              1.  Specific Vegetable  Products  Relative to the
                 Canned  Vegetable Industry      •                   11-28
              2.  Specific Vegetable  Products  Relative to the
                 Vegetable  Freezing  Industry                        11-29
              3.  Specific Canned  Fruit Products  Relative to the
                 Canned  Fruit  Industry                              11-29
              4.  Specific Fruit Products Relative to Frozen
                 Fruit  Industry                                    11-30
              5.  Specific Products Relative to the Dehydrating
                  Industry                                           H-30

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                          CONTENTS  (continued)
        E.   Significant  Impacts  on  the  Industry

              1.   Capacity of  Low Cost  Producers  Relative
                  to  High Cost Producers
              2.   Factor Dislocation  Within  the  Industry
              3.   Reasons for  Dislocations
              4.   Narrowing  the  Study Scope

III.   FINANCIAL  PROFILE
        A.   Model  Plants by  Segment

              1.   Seasonality
              2.   Style  of Pack

        B.   Model  Plant  Configuration

              1.   Sales
              2.   Variable Costs
              3.   Fixed  Costs
              4.   Total  Costs
              5.   Investment
              6.   Values and Costs  Per  Ton

        C.   Model  Plant  Income
              1.
              2.
              3.
              4.
              5.
              6.
              7.
              8.
              9.

             10.

             11.

             12.
             13.

             14.
Corn Canning Plants - Table I11-11
Cherry Freezing Plants - Table 111-12
Mushroom Canning Plants •  Table 111-13
Pickle Canr.inc Plants - Table 111-14
               Ting - Table 111-15
               - Table 111-16
               ,g Plants -  Table 111-17
               ng Plant -  Table 111-18
               Bean-Carrot Canning  Plant
Sauerkraut
Tomato Cc.nninr
Corn-Pea Cann
Cc^n-Pea Fr^ez
Corn-Pea-Greet.
Table 111-19
Corn-Pea-Green Bean-Carrot Freezing Plant -
Table IJ.I-20
Broccoli-Caulif!ower-Lima Beans-Spinach
Freezing Plant - Table 111-21
Tomato-Dry Bean Canning Plants - Table 111-22
Cherry-Green Bean-Pear-Plum Canning Plants -
Table 111-23
Potato Chip Plants - Table 111-24
        D .   Return on Investment
                     ^ !ble Impacts
11-31
11-32
11-33
11-.34

III-l
III-l

III-3
III-3

III-3

III-6
111-10
111-10
III-ll
iii-n
III-ll

111-16

in-16
111-16
111-16
111-17
III-17
III-l7
III-l/
111-17

111-17

111-18

111-18
111-18

111-18
111-18

111-33

IIT-33

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                          CONTENTS  (continued)
        E.   Value  of  Assets                               •           111-33

              1.   Book  Value                                         111-36
              2.   Salvage  Value                                      111-36
              3.   Replacement  Value                                  111-37

IV.    PRICING EFFECTS                                               IV-1
        A.   Demand                                                  IV-1

              1.   Trends in Demand                                   IV-1
              2.   Per Capita Consumption                             IV-2-
              3.   Government Purchases                               IV-11
              4.   Foreign  Trade                                      IV-13
              5.   Demand Characteristics                             IV-15

        B.   Supply                                                  IV-24

              1.   Pack                                               IV-24
              2.   Carryin                                            IV-30
              3.   Imports                                            IV-33

        C.   Industry  Pricing Processes                               IV-33

              1.   Market Competition  and  Price  Determination         IV-36
              2.   Grower Contracts                                   IV-38
              3.   Marketing Agreements  and  Marketing  Orders          IV-39

        D.   Processing  and Marketing  Margins                         IV-41

              1.   Margins  - Specific  Products - Grower  -
                  Processor -  Wholesale & Retail                     IV-42
              2,   Margins-  - Grower  -  Processor  Only                 IV-45

        E.   Expected  Price Changes                                   IV-45

              1.   Demand Factors             -                       IV-47
              2.   Supply Factors                                     IV-47
              3.   Industry Organization and Competition             IV-48
              4.   Anticipated  Price  Impacts of  Effluent
                  Control  Programs                                   IV-48

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                             CONTENTS (continued)

                                                                        Page

V.     ECONOMIC  IMPACT  ANALYSIS METHODOLOGY
         A.  Fundamental  Me j: ho dp 1 o gy                                   V-l
               1.  Returns                                              V-5
               2.  Investment                                          V-5
               3.  Cost of  capital - after-tax                         V-6
               4.  Construction of the cash flow                       V-7

         B.  Price Effects                                              V-8

         c-  Shutdown Analysis                                         V-9

         D.  Production Effects                                        V-10

         E •  Il'lP1 oyment Effects                                        V-10

         F-  Ccp-.-nur.ity  Effects                           -              V-10

         G,  (Jl\.er_:i'ff ects_ - _Fp_re_i3LJllM^.                             ^-11

VI.     P'/^UTJO:, CONTROL REQUIREMENTS AND COSTS
         A.  ~£ i 1 j. t i on  Con trol__Rsgulrements                            VI -1

         B-  Pov::.t1:ifi  Co..:rl Costs                                   VI-4
                              • i  s  U-a.rn on Sales                            ViT
                j'    At tor-tax Return on Investe-:  Capital                VT!-P
                ••.   t 3sh p"*  •«'-'                                            VII-b
                j.   Nee :"  pseht value                                    VII-8
                6.   R-ni   'e fu-  Use o,  "'-veraye Year1' Profit-
                    aD'i]                        J                         VI1-9
                7    Avaiii  1 ity or Capita''                              VJI-1U

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                             CONTENTS (continued)

                                                                      Page

         C.   Production Effects                                       VII-25

               1.   Segmentation of Industry to Model  Plants           VII-25
                     a.  Classification of plants  and com-
                         modities                                      VII-25
                     b.  Total  number of industry  plants              VII-27
                     c.  Sizing of industry plants        •            VII-27
               2.   Baseline Closures                                  VII-40
                     a.  Total  industry                               VII-40
                     b.  Industry  groups                              VII-40
               3.   Closure Criteria                                   VII-50
               4.   Closure Evaluation Procedure                       VII-52
               5.   Projected Plant Closures                           VII-52
               6.   New Source Performance Standards                   VII-56
               7.   Production Losses                                  VII-57

         D.   Employment Effects              ^                        VII-60

               1.   Employment Trends                                  VII-60
               2.   Employment - Sales Relationships by Plant
                   Size                                               VII-60
               3.   Employment and  Payroll Impacts                      VII-60
               4.   Possibilities for re-employment                    VII-63

         E.   Community Impacts                                        VII-66

         F.   Balance-of-Payment Impacts                              'VII-68

VIII.  LIMITS OF THE ANALYSIS
         A.   General Accuracy                                         VIII-1

         B.   Possible Range of Error                              .    VIII-3

         C.   Critical Assumptions                                      VIII-3

APPENDIX A - SURVEY FORM
               Industry survey conducted by Industry Trade
               Associations

APPENDIX B - SUPPLEMENTAL TABLES

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                               LIST OF  TABLES


Table No.                          Title                                  Page

II-l       Value of industry production,  by  segment,  Census years,
               1958-1972                                                 II-2
II-2       Size distribution of fruit and vegetable canning firms,
               1974                                                      II-5
II-3       Size distribution of fruit and vegetable freezing  firms,
               1974                                                      II-6
II-4       Fruit and  vegetable  processing establishments  by number
               of employees  and industry  segment,  Census  years,
               1954-1972                                                 II-8
II-5       Percent of value  of  shipments  accounted for  by largest
               companies in  industry segments                             11-11
II-6       Number of  plants  and employees by industry segment, 1972       11-15
II-7       Number of  fruit and  vegetable  canning and  freezing plants
               by type and economic region,  1972                          11-17
II-8       Number of  fruit and  vegetable  processing plants by Census
               region, 1972                                               11-18
II-9       Summary of number of plants  and ranges  of  values per
               plant  by size group  for  annual  tons of production,
               annual  value  of  production, and employment, 1972           11-20
11-10      Number fruit and  vegetable single and multi-plant  firms,
               by type of plant                                          11-21
11-11       Types of fruit and vegetable processing plants by  type of
               product, 1974                                             11-22
11-12      Number of  products by type of  plant                           11-23
11-13      Percent of canning plants in various age groupings by
               location and  commodity and years s^ice last major
               expansion                                  •               11-25
11-14      Summary of factors affecting utilization of  capacity
               within fruit  and vegetable processing  plants               11-26
III-l       Summary of model "plant characteristics:  commodities
               and sizes                                                 III-2
III-2      Monthly volume of production:   single commodity plants
               and specialty plants            >                          III-4
111-3      Monthly volume of production,  multi-commodity  plants           111-5
III-4      Estimated  sales,  variable and  fixed costs  and  relation-
               ships  for industry segments based on model  plants -
               single commodity, 1973                                     III-7
III-5      Estimated  sales,  variable and  fixed costs  and  relationships
               for industry  segments based on  model plants, multi-
               commodity, 1973                                            111-8
III-6      Estimates  sales,  variable and  fixed costs  and  relationships
               for industry  segments based on  model plants -
               specialty commodity  plants, 1973                           III-9

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rate
corn
rate
of return on average
canning plants, 1973
of return on average
rate of return on average
pickle canning plants,

rate of return on average
sauerkraut canning plants,
rate of return
tomato canning
          on average
          plants.,
                         LIST OF TABLES (continued)

Table No.                           Title

II1-7      Estimates investment  for industry segments  based  on
               model  plants  - single commodity,  1973
III-8      Estimated investment  for industry segments  based  on
               model  plants  - multiple  commodity plants,  1973
III-9      Estimated investment  for industry segments  based  on
               model  plants  - specialty commodity plants,  1973
111-10     Relationship between  size of plant and costs  per  ton
               fruit and vegetable  canning  and freezing  plants,
               1973
III-ll     Estimated annual  cash flow and
               invested capital  for model
111-12     Estimated annual  cash flow and
               invested capital  for model mushroom canning plants,
               1973
111-13     Estimated annual  cash flow and
               invested capital  for model
               1973
111-14     Estimated annual  cash flow and
               invested capital  for model
               1973
II1-15     Estimated annual  cash flow and
               invested capital  for model
               1973
111-16     Estimated annual  cash flow and
               invested capital  for model
               1973
111-17     Estimated annual  cash flow and
               invested capital  for model
               carrot canning plants, 1973
111-18     Estimated annual  cash flow and rate of return  on  average
               invested capital  for model corn-pea-carrot-green  bean
               freezing plants,  1973
111-19     Estimated annual  cash flow e. d  rate of return  on  average
               invested capital  for mod-,1! broccol i-cauliflower-lima
               bean-spinach  freezing plants, 1973
111-20     Estimated annual  cash flow and rate of return  on  average
               invested capital  for modal tomato-dry  bean canning
               plants, 1973
111-21     Estimated annual  cash flow a :d
               invested capital  for model
               canning plants, 1973
111-22     Estimated annual  cash flow arid
               invested capital  for model
               freezing plants,  1973
111-23     Estimated annual  cash flow and
               invested capital  for mod"!
               dressings and ^auces pla.ts
111-24     Estimated annual  cash flow and  rate of
               invested capital  for mod'l  brined
rate of return on average
corn-pea canning plants,

rate of return on average
corn-pea- green bean-
rate of return on average
cherry-green bean-pear-plum

rate of return on average
cherry-strawberry-caneberry

rate of return on average
nickle, tomato-dry bean-
  1973
        return on average
       prnuu^t plant, 1973
111-12

111-13

111-14


111-15

111-20


111-21


111-22


111-23


III24


111-25


111-26


111-27


111-28


111-29


111-30


111-31


111-32

111-33

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                          LIST OF TABLES  (continued)


Table No.                          Title                                  Page

111-25     Estimated annual  cash flow and  rate  of  return  on  average
               invested capital for model  potato chip  plants,  1973        111-34
111-26     Model plants return on investment, 1973                       111-36
II1-27     Comparison of book and salvage  values of fixed assets
               of model plants, 1973                                     111-37
IV-1       Commercially-produced vegetables:  civilian per capita
               consumption,  United States,  1950-73                       IV-3
IV-2       Civilian per capita consumption  -  selected  vegetables,
               by product form, 1950,  1960, 1965,  1970, and  1973          IV-5
IV-3       Processed fruits:   per capita civilian  consumption,
               United States, 1950-74                                    IV-8
IV-4       Civilian per capita consumption, selected fruits  and fruit
               juices, by product form, 1950, 1962, 1966, 1970 and 1973   IV-9
IV-5       Government purchases of canned  fruits,  vegetables and
               juices, 1966-1973                                         IV-12
IV-6       Government purchases of frozen  fruits,  vegetables and
               juices, 1966-1973                                         IV-12
IV-7       Export volume, processed fruits  and  vegetables, general
               catefories,  1967-1973                                     IV-14
IV-8       Exports of major  canned and frozen fruits and  juices,
               1970-1973                                                 IV-16
IV-9       Exports of major  canned vegetables and  frozen  fruits and
               vegetables, 1970-1973                                     IV-18
IV-10      Fruit and vegetable expenditures ad  a proportion  of retail
               food and total  expenditures                                IV-21
IV-11      Selected fruit and vegetable demand  and income elasticities    IV-22
IV-12      Summary of canned  vegetable packs, 1969-1974                   IV-26
IV-13      Summary of canned  fruit and fruit  juice packs, 1969-1973       IV-28
1V-14      Summary of frozen  vegetable packs, 1969-1973        '           IV-29
IV-15      Summary of frozen  fruit packs,  1969-1973                       IV-31
IV-16      Summary of frozen  fruit juice packs, 1969-1973                IV-31
IV-17      Carryin, selected  canned fruits  and  vegetables, 1969-1973      IV-32
IV-18      Carryin, selected  frozen fruits  and  vegetables, 1969-1973      IV-34
IV-19      United States' imports of canned and frozen fruit and
               vegetable products, 1970-1972
IV-20      Canners of f.o.b.  price, major  canned fruits and  vegetables,
               by quarters,  1970-71  and 1972-73                          IV-37
IV-21      Marketing margins  for selected  canned and frozen  fruits
               and vegetables, 1965-1973                                  IV-43
IV-22      Farmers' share of  canner's  price,  selected  fruits and
               vegetables for processing,  1973-74, 1970-71 and
               1967-68                                                   IV-46
VI-1       Average raw wasteload parameters and average daily  waste-
               water volume  during period  of  maximum wasteload for
               model  fruit and vegetable processing plants               IV-2

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                         LIST OF TABLES (continued)

Table No.                          Title                                 Page

VI-2       Summary of treatment components  for alternative  effluent
               reduction systems in fruit and  vegetable  processing
               plants                                                    VI-5
VI-3       Summary of additional   treatment units  required  with
               activated sludge in model  plants of the fruit  and
               vegetable processing industry                             VI-6
VI-4       Estimated total  investment (I) and  total  annual  costs
               (AC) for Best Practical  Control  Technology  (BPT)
               and Best Available Control Technology (BAT)  for
               wastewater effluent treatment for model plants of  the
               fruit and vegetable processing  industry                    VI-7
VI-5       Effluent treatment costs per ton of raw product  procer
               by commodity, plant type and size                         VI-8
VI-6       Estimated present and future percent of fruit and  vege-
               table processors using each  type of disposal  system        VI-11
VI-7       Estimated percentages of direct  discharging fruit  and
               vegetable processing plants  with various  levels of
               control  systems in place and corresponding  per-
               centages of additional  systems  cost to reach BPT           VI-12
VI-8       Estimated direct discharging plants in  relation  to
               industry group and model  plants                           VI-14
VI-9       Total  number of plants and direct dischargers by type
               and degree of control  system currently in place,
               baseline conditions as of July,  1974                       VI-15
VII-1       Price  increases required to  offset  incremental  pollution
               control  costs, aerated lagoon and activated  sludge
               at three in-place treatment  levels                         VII-3
VII-2      Limits to price increase,  direct dischargers, as estab-
               lished by largest plants,  no system in-place              VII-6
VII-3      Pre-tax return on sales, canned  fruits  and vegetables
               industry, 1961-1973 unaudited                             VII-14
VII-4      After-tax income, model plants,  baseline  condition and
               after BPT and BAT controls,  three levels  of  in-place
               treatment ($000)                                          VII-15
VII-5      After-tax return-on-sales  model  plants, baseline con-
               dition and after BPT and BAT controls, three levels
               of in-place treatment  (%)                                  VI1-17
VII-6      After-tax retorn-on-investment,  baseline  condition and
               after BPT and BAT controls,  three levels  of  in-place
               treatment (%)                                             VT-10
VII-7      Estimated annual cash flow,  model plants, baseline con-
               ditions and after BPT  and BAT controls,  ;three levels
               of in-place treatment  ($000)                              VII-21
VII-8      Net present values of model  plants,  baseline  condition
               and after BPT and BAT  controls,  three levels of in-
               place treatment ($000)                                    VII-23
VII-9      Classification of commodities into  processing functions        VII-26

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                         LIST OF  TABLES  (continued)


Table No.                            Title                                Page

VII-10     Number of industry plants,  listed  in  Directory, grouped
               into representative  model plant processing functions
               and commodities by model, for  canning  plants              VII-28
VH-11     Number of industry plants,  listed  in  Directory, grouped
               into representative  model plant processing functions
               and commodities by model, for  freezing  plants             VII-29
VII-12     Number of industry plants,  listed  in  Directory grouped
               into representative  model plant processing functions
               and commodities by model  for dehydrating  plants           VI1-30
VI1-13     Grouping of industry plants listed in Directory by model
               plant and  extrapolation to  1972 Census  industry  group
               with both  sets of  data  adjusted to exclude apples,
               citrus and potatoes                                       VII-31
VII-14     Summary comparison of  canned  specialties,  industry group
               (2032) to  representative  model plants—plants, pro-
               duction, employment, payroll,  and value of production,
               1972  .                                                   VII-33
VII-15     Summary comparison of  canned  fruit and vegetables, in-
               dustry group (2033)  to  representative  model plants--
               plants, production,  employment, payroll,  and value of
               production, 1972                                         VII-34
VII-16     Summary comparison of  pickles,  dressings and  sauces,  in-
               dustry group (2035)  to  representative  model plants--
               production employment,  payroll and value  of pro-
               duction, 1972                                            VII-35
VII-17     Summary comparison of  frozen  fruits and vegetables,
               industry group (2037) to  representative model plants--
               plants, production,  employment, payroll and value of
               production, .1972                                   '      VII-36
VII-18     Summary comparison of  dehydrated fruit, vegetables and
               soup mixes, industry group  (2034) to representative
               model plants—plants, production, employment, payroll,
               and value  of production,  1972                             VII-37
VII-19     Summary comparison of  potato  and corn chips,  industry
               croup (20992) to representative model  plants—plants,
               production, employment, payroll,  and value of pro-
               duction, 1972                                            VII-38
VII-20     Summary of basic assumptions  of percent and number of
               total plants, production, value of production, em-
               ployees and payroll  by  size group for  the canned
               specialties (2032) industry group for  1972 and trends
               to 1977 and 1983                                         VII-44
VII-21     Summary of basic assumptions  of percent and number of total
               plants, production,  value of production,  employees and
               payroll by size group for the  canned group for 1972 and
               trends to  1977 and 1983                                  VI1-45

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                         LIST OF TABLES (continued)


Table No.                             Title                              Page

VII-22     Summary of basic assumptions of percent and number of
               total  plants, production, value of production,
               employees and payroll  by size group for 1972 and
               trends to 1977 and 1983                                   VII-46
VII-23     Summary of basic assumptions of percent and number of total
               plants, production value of production, employees and
               payroll by size group  for 1972 and trends to 1977 and
               1983                                                      VI1-47
VI1-24     Summary of basic assumptions of percent and number of
               total  plants, production, value of production,
               employees and payroll, by size group  for the dehy-
               drated fruit and vegetable (2034)  industry group
               for 1972 and trends to 1977 arid 1983                       VII-48
VII-25     Summary of basic assumptions of percent and number of
               total  plants, production, value of production,
               employees and payroll  by size group for the chip
               portion of food preparations (2099) industry group
               for 1972 and trends to 1977 and 1983                       VII-49
VII-26     Estimated  plant closures,  direct dischargers, model  plant
               groups, BPT and RAT guidelines                            VII-53
VII-27     Estimated  plant closures,  direct dischargers, industry
               groups, BPT and BA"  guidelines                            VII-55
VII-28     Production lost due to ~>lant closures,, industry groups,
               aerated lagoon systems                                    VII-58
VII-29     Production lost due to plant closures, industry groups,
               activated sludge systems                                  VII-59
VI1-30     Employment in the canned,  frozen and preserved fruit and
               vegetable proc , ing industry (excluding citrus  and
               applies)  1958-! H2                                       VI? -61
VII-31     Employme-t-sales re -ti is lips, fruit  and vegetable  pro-
               ces">,g inuuutry  b  S'ze of plant                        M
VII-32     Employment looses 1i<. +  pianc closures,  industry groups,
               aerated '• agoon -: c.t rns                                    Vli-fr-
VI1-33     'Employment susses -iut   \ p:ar  closures,  industry groups,
               activated sludge <=;  tei.is                                  VII-65

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                               LIST OF FIGURES


Figure No.                           Title                                Page

V-J        Schematic of impact analysis of effluent control
               guidelines                                                V-2

VI-1       Selection of effluent treatment systems  by direct
               dischargers                                               VI-9

VII-1      Major regions with above U.S.  average of "Small"
               canning and freezing plants, 1970                         VII-67

VII-2      States with above U.S.  average of "Small" canning
               and freezing plants, 1970                                 VII-67

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   ECONOMIC ANALYSIS OF INTERIM FINAL AND PROPOSED EFFLUENT GUIDELINES
          CANNED AND PRESERVED FRUITS AND VEGETABLES INDUSTRY
                           EXECUTIVE SUMMARY


                           I.  INTRODUCTION

 This  study  analyzes  the economic impacts of interim final and  proposed
 effluent  control guidelines  on direct discharging plants in selected
 segments  of the canned and preserved fruits and vegetables industry.
 Based upon  an economic analysis of  representative industry model plants,
 the study delineates the economic and financial impacts which  will result
 within  the  industry  as affected direct discharging plants assume the
 costs of  the proposed effluent controls.



                               A.   Scope

The complexity of so large an industry as the canned and preserved fruits
and vegetables industry required that the model plant configurations re-
flect the economic and financial  characteristics of single and multi-
commodity and speciality products  plants which directly discharge their
effluents to surface waters.   The  53 model  plants  analyzed in the study
reflect the industry's representative processing volumes,  product mixes,
production processes, plant effluents,  and the economic and financial
characteristics of various segments  of the industry contained with SIC
classifications 2032 through  2035  and SIC 2037 and 2099.

                           B.  Organization


This  study is organized as follows:

          I.  Introduction
          II.  Industry Organization  and Segmentation
        III.  Financial  Profiles —  Model Plants
          IV.  Pricing Effects
          V.  Economic Impact Methodology
          VI.  Pollution Control  Requirements and Costs
        VII.  Economic Impact Analysis
       VIII.  Limits of the A.'ialysis

                           C.  Data Sources

The study made extensive use  of  published industry data from pertinent
government,  industry, and  institutional  research organizations.  Ad-
ditionally the study employed data  resulting from  an extensive, coopera-
tive industry survey designed to facilitate the present analysis.   Sup-
plementary data were based upon  personal  contacts  with representatives
of industry firms  and trade associations and specialists in industry,
government,  and public and private  research organizations.

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                       II.  INDUSTRY SEGMENTATION
This chapter characterizes the firms, plants and products in the follow-
ing fruit and vegetable canning, freezing, and dehydrating industries:

SIC

2032  Canned specialties (soups, dry beans, and baby foods only)
2033  Canned fruits and vegetables (excluding apples and citrus*)
2034  Dehydrated fruits, vegetables, and soup mixes (excluding potatoes
      and apples*)
2035  Pickled fruits and vegetables, vegetable sauces, seasonings and
      salad dressings
2037  Frozen fruits and vegetables (excluding apples, citrus, potatoes,
      and frozen specialties*)
2099  Food preparations, potato and corn chips only

The data included in this chapter are generally discussed by processing
type: canning, freezing, and dehydrating.


          A.  Characteristics of Fruit and Vegetable Canning,
                  Freezing and Dehydrating Industries


This section describes the value of production, size and number of firms,
integration, diversification, concentration, employment, and payrolls of
the considered industry segments.

1.  Value of Production by Segment

The value of production for most of the fruit and vegetable processing
industry analyzed in this report increased from $4.2 billion in 1958 to
$8.5 billion in 1972, an increase of 102%.  The canning segments'- value
of production during this period declined  from 79% to 73% of the total
value of production of the fruit and vegetable processing industry; the
freezing segment's proportion of total value increased slightly from 8
to 9% the dehydrating segment's relative value remained at a constant 6%.

2.  Size and Number of Firms

.Data indicating firm size by daily production volumes (necessary for an
accurate comparable measure among plants of varying volumes and seasonal
operations) were unavailable for this study; thus, comparisons relied
  Because of their inclusion in a prior study (see p.  1-1), the apple,
  citrus, and potato segments of this irdustry are generally excluded
  from this analysis.  Unless otherwise noted, industry data is exclusive
  of these three products

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upon data for annual  pack volumes for canning and freezing firms.

a.  Canners:  Fifty-four percent of the surveyed 657 plants had annual
packs less than 500,000 cases;  24% packed over 2,000,000 cases; 8%,  over
5,000,000 cases annually.  As the study indicates, fruit and vegetable
firms tend to be canners only.   The  survey indicates that among canning
firms, only 15% had additional  plants for freezing and/or dehydrating.
Some can and freeze within the  same plant.

b.  Freezers:  The study considered data from 216 fruit and vegetable
freezing firms.  Approximately  55% of those firms processed fewer than
10 million pounds per year; 18% had volumes in excess of 50 million
pounds; 10% had annual packs exceeding 100 million pounds.  Of all
firms studied, slightly more than one-quarter did all or some freezing
of fruits and vegetables, and 55% of those plants processed frozen  pro-
ducts only.  The remaining firms (111) had plants, 45%, that also canned
and dehydrated fruits and vegetables within or among firm plants and 69%
both canned and froze products  in the same plants.

c.  Dehydrators:  The 1974-75 Directory data (the survey data source
referred to for canners and freezers) incl.ude too few dehydration firms
(only 13) to provide  significant, comparable data on firm size.

3.  Degree of Integration

Little vertical integration exists in the fruit and vegetable processing
industries (8% of canners and 9% of freezers procure raw products  from
owned or rented land).  Approximately two-thirds of the industry firms
purchase raw products on contract (thus minimizing supply variations).
A similar number also distribute their processed volumes under broken
contracts.

4.  Industry Diversification and Specialization

Most fruit and vegetable processing firms are not diversified beyond the
products considered in this report; however, the industry plants are
highly diversified into multiple products and lives of fruits, vegetables,
and juices.  Much of  this intra-industry specialization is location-
oriented, depending in large part on raw product or specialized equip-
ment procurement.  Industry plant specialization ratios are generally
80+ percent for canners and freezers and 90+ percent for dehydration
plants.

5.  Concentration of  Production

Production concentration by region is negligible in the industry.  The
industry is characterized by relatively few firms in each SIC industry
group, of which the largest 50  (by value of production) account for
70% to 99% of the total value of shipments.  Among canners in SIC  2032,
                                   TM

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2033, and 2034, the four largest firms accounted for one-third  of the
value of production and the largest 50, 78% in 1967.   The four  largest
freezers accounted for one-third of the 1967 value of shipments and
the largest 50, 93%.   The dehydration industry has higher degrees of
concentration.

6^	Total Employment in the Industry

The fruit and vegetable canning, freezing,  and dehydration industries
are major employers in their operating areas, especially of low-skilled,
seasonal workers.   Industry curtailment would severely affect local area
employment and agriculturally related or dependent enterprises.

a.  Number of Employees

Canning: The total 1972 employment in the three considered segments was
139,700, down from 152,000 in 1957, and 86% of the 1972 total were pro-
duction workers.   Plants employing more than 20 persons constitute
slightly more than half of the industry plants and account for  63% of
the total six segment industry employment.

Freezing: Employment in frozen fruits and vegetable plants and  frozen
specialty products increased from 39,500 in 1958 to 81,200 in 1972.
Freezing plants tend to have larger employee numbers than do canned
plants and tend toward increasingly larger  work-forces, a measure of
the increasingly larger scale of operations of the freezing industry.
Production workers represent 88% of total employees.   Ninety-one percent
of the frozen fruit and vegetable plants employed 20 or more people in
1972 or 19% of the total six segment employment numbers.

Dehydrating: This  industry segment employed 12,400 in 1972, 6%  of the
total six segment  employment.  In 1972, 85% of the employees -were produc-
tion workers.  Potato and corn chips, curls, and related product plants
employed 27,200 in 1972.  This represented  15% of the six segment employ-
ment.

b.  Industry Payrolls

The 1972 industry  payrolls were as follows:
Industry

Canning
Freezing
Dehydrating
  Payroll

$923,900,000
$261,800,000
$ 84,300,000
Prod. % of Payroll

       78%
       80%
       74%
Average payroll
 per employee

   $6,526
   $6,102
   $6,768
                                   IV

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          B.  Number of Plants and Employees in Each Segment
The numbers of plants and employees are basic in this analysis and are
based on the 1972 census year.

Canners comprise 75% of all  plants and 70% of all  employees in the com-
bined six segments of this study;  freezers of fruits and vegetables (ex-
cluding specialty products,  comprise 6% of the plants and 9% of the
employees; dehydration plants makeup 19% of the plants and 21% of the
employees.
     C.  Characteristics of Fruit and Vegetable Canning,  Freezing
                         and Dehydrating Plants


Because many decisions apropos of and consequent to effluent control
costs are based upon individual  plant rather than firm characteristics,
this section discusses plant sizes,  location, number,  utilization, and
efficiency.

1.  Number and Location of Plants

A summary of the 1974-75 Directory of the Canning, Freezing and Preserv-
ing Industry indicates that there are  ,390 such plants in the U.S.:  994
fruit and vegetable canners, 229 fruit  ~nd vegetable freezers, and 111
that can can or freeze fruit and or vec  Cables; 56 plants are able to
can, freeze, and/or dehydrate.  Althougi  some regional concentration  is
apparent, the plants are generally dispensed throughout the country.
L.
    Size of Plants
The study grouped plants into five size categories and, although each
industry was so categorize-d individually, the size groups followed a
general pattern.  Industry production concentration resulted in a
relatively few plants in the extra-large group and a consequently large
number of plants in the extra small  and small plant groups.

3.  Single Plants vs. Multiple Plants

Directory data indicate that 78% of all canner, freezer, or combination
plants are operated by single plant, firms.   Comparable data are not
available for dehydration firms.

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4.  Number of Plants by Type of Product

Approximately 45% of all  canners process only vegetable;  5%,  only  fruit;
6% only fruit and vegetables; and 26% process fruits  and/or vegetables
and additional products (i.e., juices, baby foods,  specialties).   Among
freezers, 33% process only vegetables, 23% only fruits, and 30%  process
specialized products as well as fruits and vegetablers.

5.  Number of Products by Type of Plant

To realize production and utilization advantages,  61% of  all  canning,
freezing, and combination plants are mutli-product  plants.

6.  Age of Plants and Level  of Technology

Levels of plant technology are difficult to determine since industry
plants have frequently up-dated their processing equipment  as it has
become economically inefficient.  In the short run,  fewer plants will
continue such improvements because of present economic conditions  and
increased investments required by government regulations;

A recent survey of 200 plants (including apples, citrus,  potato, seafood,
and speciality plants) by the National Canners Association  indicated that
only 13% were less than 10 years of age and 8% were  from  10-19 years old.
Seventy-nine percent of the plants were located at  the same site for more
than 20 years; 62% had undergone a major expansion  in the last five  years;
an additional 19% had done so since 1960.  Nineteen  percent had  not  ex-
panded since 1959.

7.  Plant Efficiency

Plant efficiency rtHects such production .determinants as plant  age, level
of technology, utilization,  and capacity, and the  extensive variables
which, in turn, affect such determinants prevent the  precise  measuring
of a plant's efficiency.   Plant capacity, a measure  of plant  output
and a major criterion of plant efficiency, was examined for industry
plants on the basis of a  National Canners Association survey. In  brief,
the study indicated that, little excess capacity exists in the canning
and freezing industries and that, in general, capacity utilization is
higher in the larger plants and in intensive commercial production areas.


      CL	Importance of Specific Products Relative  to the Industry


This section indicates the importance of individual  products  in  the  canning,
freezing, and dehydrating fruits and vegetables processing  industries.   Too
lengthy to be summarized here in detail, the appropriate  data do indicate

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that the products included in this  study's  analysis  constitute major
portions of the three considered processing industries.


                 E.   Significant Impacts  on the  Industry


The unique structure and competitiveness  of the  considered industries
make increased costs due to pollution controls  critical  for many industry
firms.   Though specific impacts will  depend upon such factors  as capital
availability, profitability, plant  location,  and the availability of low
cost control strategies, plant size will  constitute  a major determinant,
and generally, the smaller plants will  be the most seriously affected.

Increased user assessments for plants which utilize  municipal  effluent
treatment services will, of course, affect  industry  firms, local business
communities, and consumers; however,  this analysis is directed primarily
to those plants which directly discharge  their  effluents to navigable
surface waters--324 plants or 15% of 2,159  plants.

1.  Capacity of Low Cost Producers  Relative to  High  Cost Producers

Economies of scale are important in the industries under consideration
and the relative importance of the  larger plants (i.e.,  the larger third
of the canning plants pack 80% of industry  volume and the lower third
only 5%) indicates that imposition  of costly effluent controls will
further aggravate the diseconomies  of scale characteristic of small
plants.  (If such plants shut down, the larger  plants can eventually
offset their capacity loss.)  Important,  also,  will  be plant location,
for the regional distribution of plant sizes is  not  uniform; hence,  ,
significant dislocations in processing can  be expected wherever a major
percentage of an area's work force  is dependant  upon small processing
plants that are seriously impacted.

2.  Factor Dislocation Within the Industry

As earlier indicated the impact of  abatement controls will be dependant
upon a variety of plant characteristics.   Wherever marginal production
units cannot finance added costs, unemployment'and the loss of markets
to farmers and local businessmen will result.  Multi-plant firms presumably
can absorb some workers discharged  by the closing firm plants, but this
condition will not always result.  The previously noted downward trend
in plant numbers will also accelerate employment losses  in the industry.

3.  Reasons for Dislocations

In addition to plant and firm profitability, industry dislocations will
also depend upon a plant's access to available  investment capital.  Gen-
erally such funds come from commercial  capital  sources of from the
investment of profits.
                                  VI 1

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For the considered industries and the plants which characteristically
will need additional  funds, the essential  measure of capital  availability
will be the individual  firm's projected net returns under an  expanded
investment program.  Such a measure indicates the difficulty  which small,
marginal plants will  have in securing either long or short term capital;
thus, their inability to obtain these funds will  contribute to the closing
of such marginal operations.

Firms which are able  to pass through increased costs will be  able to ac-
quire funds for increased investment to expand or to acquire  new plant
capacity.  It should  be noted that inflation and  the general  economic
conditions will play  significant roles in  a plant's ability to pass
through its increased costs.
                        III.  FINANCIAL PROFILE
Necessary to an understanding of the overall impact of interiir final and
proposed pollution controls on the industries analyzed in this study is
the assessment of the financial  effects that those controls will  have on
representative plants.  Because economies of scale are present, this study
will determine the per unit cost of abatement for the study's representative
model plants.

The model plant data and the financial profiles used were developed largely
from an industry-wide survey designed for this study and conducted by
industry trade associations.  The developed cost and returns data were
compared with and confirmed by other industry studies and other secondary
sources.  The model plants were based on these data and represent condi-
tions characteristic of the industry.


                      A.  Model  Plants by Segment


Determined uy the segment analysis of Chapter II, the 53 model plants
used in the study were constructed to reflect the survey and other source
data.  Three types of nlants are specified: sinnle commodity plants  multi-
product plants, and special*v processing plants (i.e., potato chip   -u-
ce^sing dchydratio- j/icnu).  Additional y  the models reflect indusc.-y
plant sizes representative of actual ope ating industry canning and
freez ng plants.  Al^^jgh no one model  s  intenaed to represent any
spec" "ic  ndustry ,  ant, the analysis is DC- 'H, no" on a hypothetical
mode; ~" ^lant costs ^.nd returns but, ra htr  upon the performance data
for actual sales, costs, profitability, and  .iv'estn.dnts of reported industry
olants.

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 Two  characteristics should be borne  in mind in analyzing model plant data.
 First,  the  industry plants differ substantially in seasonality.  That  is,
 some single product plants - corn, for instance—operate for only one
 two-month season while others—multi-product plants—process a diversity
 of products and have year-round operations.  Second, industry plants
 vary greatly in product styles.  (The survey data did not always clearly
 denote  these variations.)  The model plants represent averages or ranges
 and  include data from plants having  a broad spectrum of product styles
 (i.e.,  tomato plant product styles may include peeled whole tomatoes,
 pastes, sauces, catsup, and juices).


                     B.  Model Plant Configuration


 The model plant cost and sales data  assume an industry utilization factor
 common  for  the industry in 1973.  Sales figures, for instance, are repre-
 sentative for these plants as they operated under 1973 prices.  All plant
 sizes were  based on total annual tons of raw materials processed.

 The use of  1973 cost and sales data  underlie all models.  The year was an
 especially  favorable one (less than  5% of'the survey respondents reported
 losses) for fruit and vegetable processors, and as one industry study of 31
 canners showed, the" industry had an  average pre-tax return on sales of 5.5
 percent compared to a comparable return of 4.4 percent over the 1961-1973
 period  for essentially the same firms.

 The 53 model's cost and profitability data are stated in annual  terms, a
 basis which eliminates seasonal factors, month-to-month variations, and
 plant utilization variances.
                                                                    f
 1.  Sciles

 Sales values are primarily influenced by plant size;  however, the data
 indicate that pack styles,- especially among small  tomato plants, can in-
 fluence the ratio of dollars worth of sales to tons of products  processed.

 2.  Variable Costs

 Variable costs include (1)  the cost of the raw product delivered to the
 plants for processing and (2)  all  other direct costs, including  labor,
 packaging materials,  and other materials  and supplies,  and direct charges
 not associated with overhead costs.

 In general,  most processing plants  had raw product  costs ranging from 20
 percent to 30 percent of the total  plant  sales;  however, these costs were
 subject to wide variation by com/nodity (i.e.,  cabbage products ranged
 between 17 percent and 19 percent  and cherries  processed in  freezing plants
averaged approximately 59 percent).   Similar variations  held  true for other
direct costs.   (Some  of these  variations  undoubtedly  stemmed  from plant
accounting and data reporting  practices.)

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3.  Fixed Costs

The wide variation among plants and products in the allocation procedures
for overhead and administrative expenses made difficult the determination
of model plant data for fixed costs; however, this wide variation was not
a limitation on the study's validity because of the study's use of reliable
data on profitability and sales.

4.  Total Costs

Total costs varied by commodity and plant size; however, total costs were
less than 100 percent of sales for all  cases.  Survey data indicated that
a few plants operated at a loss in 1973, but these were offset when averaged
with all similar size plants.

5.  Investment

Land is generally a minor part of fixed investment.  Depreciation, when
related to total depreciable assets, shows ranges of from 6 percent to 16
percent, and single commodity plants generally grouped around 8 percent.
The higher depreciation ratios for multi-product plants probably reflect
their newer plants with current higher costs and possibly rapid deprecia-
tion schedules.  Working capital  estimates (based on a ratio of working
capital to sales derived from 1973 annual reports) show a fairly consistent
relationship of 23.2 percent (some variation exists by commodity).

6.  Values and Costs Per Ton

The study analyzed the relationships for the 53 models between processed
volumes, sales, and costs per ton.  Generally, for most commodities, total
costs decreased as size of plant increased.  Raw product costs were usually
consistent within f-^oduct categories, but apparent differences did stem
from raw product procurement procedures (i.e., contract vs open-market
purchases or local area supply cmditions).  Other direct costs generally
decreased with size or showed lictle variation among size groups.-  Fre-
quently, overhead per ton of product processed increased with size (extra-
small plants had the lowest overhead ratios), and interest and depreciation
costs per ton tended to decrease.


                         C.  Model Plan. Income
Though too detailed to be reflected in this summary, the study presented
a complete income statement for all model plants which were derived from
industry surveys and which feature sales, c'^ect and indirect costs, income,
profitability, and cash flow.  All mode~;  p^n's achieved a positive cash
flow for all plant sizes and for all co-morii, combinations.

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                        D.  Return on Investment
 The  study's analysis of the model plants' returns on invested capital
 yielded  several general conclusions:

       1.  Multi-product plants have better returns than do single commodity
           and specialty product plants.

       2.  Freezing plants average higher returns than do canning or de-
'          hydrating plants (i.e., pre-tax ROI: freezers, 13.5%, canners,
           11.7%; dehydrators, 5.9%).

       3.  Most model plant groups show rising rates of return by size of
           plants (4 of the 15 groups are exceptions, however).

 Possible Impacts

 The  ROI  analysis indicated that serious potential impacts may stem from
 added pollution control costs for plants with marginal (less than 6%} returns.
 Most seriously impacted are the mushroom, corn, and potato chip plants.
 Less potentially, but still seriously, impacted are pickle plants of all
 s'izes and the three smaller tomato plants.


                           E.  Value of Assets
The study utilized the industry survey of plants to evaluate the model
plants' salvage, book, and replacement values.  The data indicated that
the recoverable value of total fixed assets ranges from 11 percent to 25
percent.  Normal salvage rates would range from 12 percent to 15 percent,
and the high 25 percent appears unique to the small pickle plant where
land value is a uniquely high proportion of fixed asset value.  Replacement
values average five times book values.


                          IV.  PRICING EFFECTS
This chapter examines the pricing determinants of the fruit and vegetable
processing industries.  To the extent that processors are unable to pass
through to consumers and suppliers the costs of added pollution controls,
those costs will intensify the economic impact of pollution controls on
the industries considered in this study.  The chapter considers industry
demand, supply, pricing processes, processing and marketing margins, and
the anticipated price effects resulting from the imposition of effluent
guidelines.

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                               A.   Demand


1.   Trends in Demand

Long-run fruit and vegetable demand changes result from technological  shifts,
population growth, diet trends and  consumer taste and preference shifts,
and income changes.   Short-term demands are closely related  to supply-price
relationships.  They are subject to seasonal  variations,  but once the  carryin
and pack are established,  the variations are moderate.

Some consumption trend indicators are (1) population, (2)  per capita con-
sumption, (3) government purchases, (4) foreign trade,  and (5) total pack
and carry-over by major product lines.

2.   Per Capita Consumption

Vegetables.   The study indicated that processed vegetable  consumption  by
"civilians"  increased in the 1950-1974 period.   As fresh  vegetable con-
sumption decreased,  total  per capita processed  consumption rose from 45 to
79 pounds, a 76 percent gain.  Canned consumption during  the period increased
by 33 percant and frozen per capita consumption by 582  percent.

The changing rates resulted, in part, from changing family living styles
which emphasized the need  for convenience foods and less  formal, less
heavy meals.  Additionally,  the technically improved home  freezers and
freezer-refrigerator combinations made frozen products  accessible to most
families.

However, 1974 saw a shift  toward a  decrease in  processed  food consumption.
The recent popularity of home gardens and the social and  economic effects of
the recent ecological movement's interest in honid food  preparation have con-
tributed to this trend.  The 1974 decrease in overall processed fruit  and
vegetable per capita consumption followed the general 1967-1973 period of
consumption shift leveling,  a period which saw  the gradual acceptance  of
such products and major technological changes in home process food storage
appliances.

Fru its.  Civilian per capita consumption of processed fruits also rose
between 1950 and 1973.  Significant consumption trends  were:

       1.  A continuing decrease in per capita  consumption of fresh fruits,

       2.  A constant per  ,apita consumption of canned  fruits,

       3.  A gradual increc-e in that consumption for canned and chilled
           juices (mostly the latter), and

       4.  A substantial,  continuing increase in per capita consumption
           of frozen fruits and juices with 88  percent of the increase
           accounted f. v~ : .  frozen  citru, juices,

                                    1 i i

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The changing pattern is,  again,  a reflection of the desire for convenience
foods.   Too, the general  increase in canned juice consumption stems in
large part fro.n the increasing use of apple juice for infants and children.
Though  the consumption of canned fruits has increased generally, canned
juice consumption shows a more marked increase.   Frozen fruits and juices
per capita consumption increased by 160 percent between 1950 to 1973 with
frozen  citrus juices showing the greatest increase (403'") and organge juices
accounting for 92 percent of total consumption.   Per capita consumption
tended  to level off from 1967 to 1973.   Dried fruits per capita consumption
has tended downward since 1950;  however, since 1967, the rate has slowed.

3.  Government Purchases

The government purchases  of processed foods for the military, veterans,
child nutrition and needy family programs, though substantial for specific
fruit and vegetable products, are not major influences over processed food
demands.  The reduction of military forces will  result in reducing this
influence even further.

4.  Exports

Although export figures for canned and  frozen fruits and vegetables since
1967 show occasionally, heavy exports and sharp differentiations by product
(i.e.,  canned fruits and  canned  and frozen juices are most important; canned
vegetables and frozen fruits and vegetables are least significant), the
amounts represent only a  small part of  the total  U.S. pack.  Exports of
canned  product^ are but 2.2 percent of  the total  U.S. canning pack, and of
frozen  fruits and vegetables, only 1.1  percent of the total frozen pack.

5.  Demand Characteristics

Too technical to be suniiiiarized here, this study examined the-demand and
price elasticities of the applicable processed fruit and vegetable products.
Generally speaking, the analysis based, in part,  on the latest published
research, revealed product demand responsiveness  to price increases, to
intra-industry product competition (i.e., product substitution),.and to
changes in consumer income levels.

In relationship to consumer expenditures, fruits  and vegetables each
accounts for approximately 8 percent of total food expenditures and 1.9 per-
cent of total consumer expenditures.  As a group, such food expenditures
were roughly equal to those for dairy,  cereal, and bakery product segment
expenditures and half of those for meat.  Data for 1955 to 1966 showed that
while fruits maintained their relative  importance, vegetables had decreased
slightly.
                                  xm

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                               B.   Supply


The supply of processed fruits, vegetables and juices consists of three
parts:  domestic pack,  carryin from previous year's pack and imports.   During
the past five years,  total  canned  vegetable pack has increased 9.1  percent,
canned fruit packs were down 19 percent and canned  fruit juice packs were
steady.  Frozen vegetable packs were up strongly, up 41 percent,  frozen
fruit packs were relatively steady and frozen juice packs (primarily frozen
orange concentrate) were up 61 percent.

Carryins for canned and frozen fruits, vegetables and juices for  1973-74 were
generally below levels  of the past five years.  Imports are not generally an
important supply source for most commodities, but are important in  a few
products (e.g.  mushrooms, pineapple, blueberries, etc.).


                      C_.	Industry Pricing Processes


The fruit and vegetable canning, freezing and preserving industry is large
and complex in terms  of the number and diversity of firms and plants and
is geographically scattered.  It is highly competitive, both in terms  of
product sales and raw product procurement.  Due to  the need for a predictable-
flow of uniform, high-quality products, it often negotiates production con-
tracts with growers which gives it a measure of control over quantities,
varieties and production conditions for raw products.  In some states, pri-
marily in California, it operates  under marketing orders which permit a
measure of control over the volume and/or quality of raw fruits and vegetables
used for processing.
                  D.   Processing and Marketing Margins
The consumer's food dollar must pay for ill  the materials and services in-
volved in producing, processing and distributing food.   Large cost increases
in nearly all phases of processing and marketing—including labor, packaging
and transportation—are a major factor in widening margins and rising retail
prices.

Margins for different commodities and for different marketing functions vary
widely among products due, mainly, to differences in the amount and type
of processing, packaging ant. bulkiness.

Retail prices of most cann J and frozen fruits and vegetables increased in
1972-73.  Higher prices for most processed deciduous fruits were mainly the
result of reduced supplies.  Both the season's pack and carryin were below

                                  xiv

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the previous year.   Canned and frozen vegetable supplies were about the
same as a year earlier; however,  higher processing costs and strong demand
resulted in price increases at the retail  level.   The marketing spread in-
creased, in absolute values, for  most processed fruits and vegetables--
in some cases at a  higher rate than the retail  price increase.   Overall,
the farmer's share  of the retail  food dollar for  processed fruits and veg-
etables for 1973 averaged about 19 percent—about the same as in 1972.


                E.   Industry Organization  and^Competition


Although a relatively small number of large, multi-plant, multi-product
firms process and distribute a high percentage  of the total  fruit and veg-
etable pack, the industry is still very competitive, no one firm being
dominant.  There are large numbers of medium and  small plants and while for
some products production is concentrated geographically, for others produc-
tion and processing is scattered  throughout the United States.   Plants tend
to specialize along functional (e.g.  canning) and commodity (e.g. tomatoes)
lines.  Although one product may  be predominant,  most plants pack two or
more different products through the same facility.  Although specialized
canning or freezing plants exist, plants V;hich  both can and freeze are
common.  Processor  share of the retail price normally account for 40 to 60
percent, with the 40 to 50 percent range being  the most common.

Two major institutional factors exist in the fruit and vegetable processing
industry which affect raw products supplies and prices for fruits and
vegetables for processing.  State marketing orders give growers and pro-
cessors a measure of control over the volume of products processed, either
through volume or grade and size  proration.  Grower-processor contracts tend
to establish prices packers will  pay for raw products and introduce rigidities
into the raw product price.


       F.  Anticipated Price Impacts of Effluent  Control Programs


Possibility of lower raw product  prices — For most fruits and vegetables for
processing, grower  margins are relatively  low and have been decreasing.  In
addition, growers have other production alternatives and in some commodities,
grower bargaining associations, grower-processor  contracts and  State market
orders tend to fix  the price on the supply of raw product for his plant.   In
addition, rising per capita and total demands put increasing pressures on
packers to expand supplies or to  add to existing  sources of supplies of raw
products for their  plants.  As a  result of these  forces, it is  doubtful that
processors would be successful in efforts  to compensate for increased costs
of effluent controls by lowering  prices paid to growers for raw products.

Possibility of passing forward costs to consumer  as higher prices--Two situ-
ations exist when consideration is given to the possibility of  passing effluent
control costs forward to the consumer as higher prices:

                                   xv

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       1.   In the short-run,  there  would  appear  to  be  little  opportunity
           for such  cost  transfer.   The fruit  and vegetable processing  in-
           dustry is extremely  competitive  and although  large firms  exist,
           no one is dominant.

       2.   In the long-run,  the ability of  processors  to pass forward cost
           increases in the  form of higher  consumer prices will  be dependent
           on the demand  characteristics  for the individual products.   In
           general,  better opportunities  for price  increases  would exist
           for those products having relatively  low demand elasticities.
           Even under long-run  conditions,  it  is not expected that a complete
           pass-through of costs will  be  possible since  competitive  con-
           ditions in the industry  coupled  with  consumer resistance  to  in-
           creasing  prices would restrict opportunities  for price increases.
           As a result, processors  would  be forced  to  absorb  out of  profits
           most of the increased costs of effluent  controls.
                V.   ECONOMIC IMPACT  ANALYSIS  METHODOLOGY


                       A.   Fundamental  Methodology


The economic impact analysis utilizes  the basic  data  developed  on industry
segments,  financial profiles and  price effects,  together  with pollution
abatement  technology and  costs  developed  by EPA.   Impacts analyzed include:

          Price effects
       .   Financial effects
          Production effects
          Employment effects
          Community effects
          Foreign trade effects

The determining force of  plant  shutdowns  on these impacts is  crucial;  con-
sequently, the financial  and production effects  which most immediately
reflect plant shutdowns,  were given  most  emphasis in  this analysis.

In general, the approach  used can be singly stated as the problem of deciding
whether a  commitment of time or money tc  a project is worthwhile in  terms of
the expected benefits.   The primary  fact  rs involved  in assessing the finan-
cial and production impact of pollution  onrpol  are profitability changes
and these, in turn, are a function of th   cost of pollution control  and the
ability to pass along these costs as hig  er prices.  In reality, of  course,
closure decisions are seldom made on the  basi:; of well-defined  economic rules.
Such decisions invariably include a  wide  rang - of personal values, external
forces such as the ability to obt^'n fin  ncir;<    r the role of the production
unit in an integrated larger cost center

                                  xvi

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However, the analysis was made on the premise that economic  returns in the
industry would be the primary determinants  of plant closures.   In the most
fundamental case, a plant will close when variable expenses  (Vc)  are greater
than revenues (R).   A more probable situation is  the case in which Vc < R,
but revenues are less than variable costs plus fixed, short-run cash over-
head expenses (TCc).   In this situation a plant would likely continue to
operate in the short-run but would be forced  out over a longer period of
time.   Necessary to such a situation is the firm's expectation that revenues
will increase to cover total cash outlay.  Identification of plants where
TCc > R but Vc < R leads to an estimate of  plants that should  eventually
close if revenues do not increase.

The next level of analysis, where TCc < R,  involves estimating the earnings
before and after investment is pollution abatement.  Under conditions in
which TCc < R, it seems likely that investment in pollution  control will be
made and that plant operations will continue  so long as the  capitalized
value of earnings (CV) is greater than the  salvage value of  the sunk invest-
ment of the plant.   Computation of CV involves discounting the future earnings
flow to the present worth.  Discounted internal rates of return (the computed
discount rate, or yield, which produces a zero present value of the cash flow)
was the measure of profitability used.  These rates of return, with and
without pollution controls and the estimated  salvage values  of plant, equip-
ment and land were the_major factors used to  determine potential  plant shut-
downs.
                            B.   Price Effects
In order to provide a standard to reflect pri-ce effects, an estimated
price adjustment sufficient to offset required pollution control  costs
was calculated.  Application of the discounted cash flow procedure to pc^lu-
tion control costs yields present values and from this the price  increase
required to pay for pollution control was calculated by the formula:


             P  =   PVP (100)
             V     (1-T) (PVRT
where:
             P  =  required percentage increase in price
           PVP  =  present value of pollution control costs
           PVR  =  present value of gross revenue starting in the year
                   pollution control is imposed
            . T  =  tax rate appropriate following imposition of pollution
                   control.
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                          C.   Shutdown Ana1ysi s
The study financial analyses were applied to model plant configurations
both before and after the imposition of pollution controls to determine
their effect upon a plant's ability to continue production.   Based on the
results of the NPV of model plants, likely plant closures are identified
where NPV < 0.
                         D.   Production Effects
A study of the technological  characteristics of the industry and of industry
production practices underlay the analysis of probable changes in plant
capacity utilization and in the industry's ability to absorb capacity
losses as marginally productive plants  are closed.
                                  merit Effects
Given the production effects of estimated  production curtailments,  of plant
closings, and of changes in industry growth,  employment effects were
estimated on the basis of known production-employment relationships.
                          F._ Community Effects
The effects of a plant's closing  on  its  community and area employment overall
income, and its economic life were considered.   Direct losses and those
consequent to multiplier effects  were examined.
            VI.  POLLUTION CONTROL REQUIREMENTS AND COSTS
 The pollution control requirements and their costs applicable to this
 an~lysis were based upon information provided by the Effluent Guidelines
 Division of
 engineers.
 generalizcd
 information
 these data,
 generate-.1
the Environmental  Protection  Agency as developed by SCS
The basic data included ovcral"  control  requirements and
ccst information and specific [Dilution  control  cost
for individual fruit and vegetable processing plants.   From
specific model plant pollution control cost data were
                                 xvn

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                A.  Pollution Control  Requirements
Three effluent control levels were considered:

     BPT -  Best Practical Control Technology Currently Available
            (to be achieved by July, 1977)

     BAT -  Best Available Pollution Control  Technology Economically
            Available (to be achieved by July,  1983)

     NSPS - New Source Performance Standards  (to apply to any plant
            whose construction begins after the publication of
            the Standards regulations) (identical  to those for BAT)

The effluent standards specific to individual product plant categories
were given for these levels; however, because such categories did not
include the processing of combined products,  specific limitation guide-
lines were not available for all of the plants  considered in this analysis,

Although individual processors may utilize any one of several effluent
treatment systems, this analysis considered only those recommended by
EPA.

For BPT levels:   end-of-pipe biological treatment systems (aerated
                  lagoon or activated sludge)

For BAT levels:   either of the BPT systems augmented by a multi-
                  media filter or chlorination

For both BPT
 and BAT:         land disposal by spray irrigation with zero runoff.
                    B.   Pollution  Control  Costs
Based upon the provided EPA data,  effluent  treatment  system  costs  were
calculated in a manner consistent  with  other  portions of  this  study's
analysis.   Except for the exclusion  of  land costs  for spray  irrigation
systems, all  systems' investment costs  include  unit capital  costs, land
costs, and engineering and contingency  costs.   Total  annual  cost was
considered to be the sum of maintenance and annual operation and capital
costs and  assumed a 10% cost of interest, a ten-year  asset  depreciation,
zero salvage value, and a 100% recovery of  land costs.   Cost estimates for
all systems assumed no prior in-place treatment systems.
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            C.  Selection of Effluent Treatment. System


EPA information indicates that 92% of current direct-to-watercourse
discharge plants will  meet BPT guidelines by utilizing a biological
treatment system, and that the remaining 8% will  adopt a zero discharge
land disposal system.   Of those plants directly discharging to watercourses
in 1977, 91% will employ biological  treatment systems and 9% will  meet
the BAT guidelines through zero discharge land disposal.

The impact analysis considered both  a high cost,  activated sludge and a
low cost, aerated lagoon system.   The Tatter's cost was also used
to represent that for spray irrigation systems.


                P.  Status of Wastewater Treatment


The data provided for this analysis  by EPA indicate that 15% of the
fruit and vegetable processing industry plants (including 334 of the
2,202 plants considered in this study) have effluent discharges requiring
treatment.  Of these 15%, 80% discharge directly  into watercourses and
20% use spray irrigation systems  with runoff.

All but 2% of the direct discharge plants presently utilize some form
of treatment, and these plants are the only ones  which must expend
the estimated total costs to meet BPT standards.   The remaining plants
will incur costs to a degree that reflects the adequacy of their present
treatment systems; thus, as indicated by the study's Table VI-7, to
meet BPT control requirements:

     the 40% having in-place minimum jontrols will expend 85% of total
     costs and the 44% having in-p'lar j moderate controls will expend
     50%.  The remaining 14% currently meet the BPT guidelines.  All
     direct discharge plants will incur additional costs to meet the
     "ventual BAT standards.
              ApjJJlcatjon of Effluent  Control  Guidelines
The EPA control  leve-  guidelines are applioble to  the various sizes
of industry plants as  follows:
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      1.  Plants processing 2,000 or fewer tons of raw product per
          year are excluded from both the interim final and proposed
          guidelines because the proposed treatment systems are not
          economically feasible  for such plants.  The analysis in-
          dicated that under the guidelines for BPT, 50% of these
          plants would close and under BAT guidelines an additional 19%
          would close.

      2.  Plants processing from 2001 through 10,000 tons raw product
          per year must meet proposed BPT and BAT guidelines, but are
          not covered by interim guidelines.  For this group of plants,
          the technology required to meet proposed BAT guidelines is the
          same as for proposed BPT.   Therefore, it has been assumed that
          the additional  costs due to BAT are negligible and that there
          would be no incremental impacts due to BAT.

     3.    Plants processing more than 10,000 tons of raw product
          per year must meet BPT and BAT standards.   The latter
          require that filtration be added to the aerated lagoon
          or activated sludge systems.

The study indicated (see Table VI-9) that out of the estimated 330 direct
discharging plants, 47 or '\% meet BPT standards and six plants or 2%
have no controls in place.
                       VII.   IMPACT ANALYSIS


 The  impacts  associated with pollution control costs were  applied  to
 the  model  plants  included  in  this study and were based  upon  the phys-
 ical  and  financial  characteristics of those plants as previously  des-
 cribed.   The impacts  considered were as follows:

        A.'  Price Effects
        B.   Financial Effects
        C.   Production Effects
        D.   Employment Effects
        E.   Community Effects
        F.   Foreign Trade  Effects


                         A.   Price Effects


 As  pointed out  in Chapter  IV, the fruit and vegetable processing  industries
 have but  limited  ability to pass increased costs forward  to  consumers.   The
 recent leveling off and, in some cases, decrease in  consumer demand,  the
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inflationary conditions of the economy,  and  the  rise  in  home  gardening
combine to make price increases most untenable.   Toor  the  industries
will be unable to pass increase costs backward to growers,  for industry
supply conditions are governed by forces that deny market  control  to
the processing industries.  The analysis indicated that  processors will  be
forced to absorb out of profits most of  the  increased  costs of effluent
controls.

The impact analysis examined the ability of  model plants to pass  through
increased costs for BPT and BAT treatment levels by applying  such costs
to the financial ratios of the plants.   The  analysis  resulted, in part,
in the following generalizations:

        1.  Price increases required to  offset such increased costs are
            two to three times greater for activated  sludge systems than
            for aerated lagoon systems.

        2.  Price increases required to  offset effluent  control  costs
            when no treatment systems were in place were 84%  of costs
            when "moderate" controls were in place and were 48% of costs
            when "minimum" treatment systems were in  place.

        3.  Price increases required to  offset BPT costs were 67% of
            those required by BAT for aerated  lagoons  and 87% for
            activated sludge systems.

        4.  Price increases required to  offset effluent  control  costs
            for extra-small plants, 2000 tons  and under  of raw product,
            were generally severe (4% or above)  at BPT and BAT levels,
            and for small plants, 5000 tons  and  under raw product, such
            increases were generally severe  at  BAT levels.

Industry conditions—the prevalence of plants  discharging to  municipal
treatment systems end the competitive presence of large  plants whose
per unit treatment costs are lowest--will prevent industry plants from
independently raising prices to offset costs.   Industry  price increases
will reflect the lowest rates of increase that  can be sustained by the
larger plants.  It was concluded, then,  that the most highly  impacted
segments of the industry  (see Table VI1-2) will  not be able to overcome
these added costs by increasing processed product prices.
                       B.  Financial Effects
The financial impacts of control costs on industry plants were assessed
by analyzing the effect of such costs on industry plant rates of return
and cash flows,  Rntps of return were calculated en model plant invested
capital and on sales.  The analyses included (Tables VII-4 through VII-8):
                                xxi i

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        1.  after-tax income,
        2.  after-tax return on sales,
        3.  after-tax return on invested capital,
        4.  annual  ca^.h flow, and
        5.  net present value.

The results of such analyses both prior to and under the assumption of
imposed control costs, though too detailed to facilitate brief summary,
indicate that, in general, the smaller plants will  be severely impacted
by such control costs and that the severity of such impacts increases
for BAT controls and for activated sludge treatment as opposed to aerated
lagoons systems.

The ability of the fruit and vegetable processing  industries and of indi-
vidual plants to survive increasing costs will depend, in part, upon their
access to the capital investments required by control technologies.  Ob-
viously such access to either internally or externally generated funds
will reflect (both before and after controls) a firm's profitability,
its competitive position, its investment "attractiveness" vis-a-vis other
investment alternatives, and its potentiality for  continued and profitable
operations.

Such requirements pose problems for the food processing industries.  Profits
vary considerably from firm to firm and year to year.  Firm stability is
dependent, often, on seasonal availability of-supplies; small  specialized
firms are susceptible to severe local  impacts; increasing costs are a re-
sult of multiplying federal regulations arid energy requirements; small
plants are decreasing in numbers — in short, the industry faces a complex
of problems that argues that investment capital will not always be available
for industry plants.

In summary, then, in view of the problems facing small fruit and vegetable
processors and the substantial investments required for effluent control
systems, those plants may encounter severe problems in securing required
capital.  Although large firms have greater ability to generate capital
from internal sources, from sale of securities and from borrowings, the
amounts of investment are large and the cost of acquiring capital is high,
so that capital availability will pose problems to many of these firms
as well.

Capital availability problems, although not quantified and explicitly con-
sidered in the plant closure analysis, were implicit in the closure pro-
jections made.   The principal factors considered  in the closure analysis,
other than required price increases, were financial performance factors.
Those plants with severe financial impacts resulting from pollution controls
were projected to close.  In most instances, these plants were either mar-
ginally profitable or unprofitable in the absence  of pollution controls.
                                xxm

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Because of their less-than-satisfactory performance,  securing capital
for investment in pollution controls for these plants would be difficult.
For those plants which continued with acceptable levels of profitability
after the imposition of pollution controls,  it is assumed that capital
availability would not present serious problems since these plants would
have the repayment capacity necessary to retire loans made to finance
pollution control systems.
                       C.   Production Effects
This section of the impact analysis (1)  segmented the industry apropos
of the study's model  plants, (2)  projected the industries'  baseline
closures, (3) projected plant closures above a baseline and resulting
from pollution controls, and (4)  calculated production losses resulting
from plant closures.

1.  Segmentation of Industry to_Model  Plants

a.  Classification of plants and  commodities

The study developed model  plants  to represent an industry-wide comparative
characteristic—plant processing  function.  These processing functions wer
        1.   blanched vegetables
        2.   pitted and/or peeled fruits
        3.   peeled vegetables
        4.   dehydrated fruits and vegetables
        5.   brined fruits and vegetables
        6.   reprocessed fruits and vegetables,
        7.   non-basic fruits.
and
A total of 54 commodities were so classified and the 1,360 plants listed
in the Directory which were applic'ble to the scope of this study were
classified by plant type" and commodities processed.

b.  Total  number of industry plants

To develop the total  number of plants in each industry group, the model
plants and the corresponding number of industry plants were classified
into four-digit industry groups and the ratio of the number of plants
represented by each model to total  plants in an industry group was applied
to total industry group plants shown in the 1972 Census.  As applied,
industry plants listed in the Directory and used in this study were equal
to 62/, of the total listed in the Census.
                               xxiv

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c.  Sizing of industry plants

Industry plant size groups were determined by Census data  and modified
where necessary by Survey and Directory data.  To show the character-
istics of plants within the four-digit industry groups, the data was
categorized into five size groupings:   extra-small,  small, medium,  large,
and extra-large.  To be as inclusive of Survey and Directory data as
possible, various model plants were representative of aggregate size
data.  As specifically indicated, too, extra-small plants  in particular
processing groups were not modeled since in those groups small  plants
were projected as closures.  Similarly, because particular processing
group plants of medium, large, and extra-large sizes are not expected
to be impacted to the point of closure, they wore not modeled (p. VII-39).

2.  Baseline Closures

Baselines closures are plants which discontinue operations from a base-
line of 1972 and 1977 in this study and have been estimated through
trend analysis by industry group and size for 1977 and 1983.

a.  Total industry

Overall plant numbers for the fruit and vegetable processing industry
are expected to decline from 1972 through 1983 at an annual compound
rate of about 2.5% per year with some increasing an estimted maximum
of 1.5% per year and others declining as much as 2.7% per year.

b.  Industry group

Expected trends in plant numbers for each of the five plant sizes from
1972 through 1983 were projected for this analysis.   Categorized by in-
dustry group, the~,e trends are briefly summarized here as follows:

Canned specialties (2032):  These are expected to increase at an approxi-
mate rate of 1.5% per year.  Only the X-small plants will  decline in number.
The percent of medium to extra large plants will increase.

Canned fruits and vegetables (2033):  These will decrease in numbers at an
annual compound rate of 1.5%.  Only large size plants will increase in
number.

Pickles, dressings, and sauces (2035):  Plants in this industry group will
decrease at an annual compound rate of approximately 1.8%.  The numbers of
only the X-large size plants will increase.

Frozen fruits and vegetables (2037):  The projected number of plants in this
industry is expected 10 show a compound annual rate of decline of 3.0% be-
tween 1972 and 1977 and 1.5% between 1972 and 1983.   Only the large and
X-large size plant numbers will increase.
                                 xxv

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                                   __h   Trend analysis
 indicates  that plant numbers  in this industry (excluding apple, citrus,
 and  potato dchydrators)  will  increase at about a 1.07; compound annual
 rate.   All plant size categories will reflect increases.
                            _______ related products (20992)
 This  group or total  plan£s  is  expected to decline at an annual compound
 rate  of approximately 2.37.   Declines are anticipated in all  plant size
 categories.

 3.
 The analysis  projected plant closures as a result of effluent control cost
 impacts  by considering a complex of both quantifiable and subjective
 factors  that  included economic and financial  relationships and knowledge
 of industry conditions.   Obviously such decision factors are not finite
 and the  resuHant closure projects are, in part, conjectural.  In attempting
 to objectify  the closure analysis, the study assumed three levels of impact
 that implicitly measured the intensity of the closure decision factors:
 serious  (the  economic impact of control costs are, in the face of plant
 operations, too severe to warrant installation of control equipment),
 mejdjrum (the impact is sufficiently serious enough that a combination of
 factors  may force closure),  and ripjrnrial (the impacts are not great enough
 in the context of the plant's overall operation to force closure).

 4. ^Closure Evaluation Procedu re_

 The analysis  evaluated the potential  for plant closure by weighing the
 closure  decision criteria applicable to each plant model at each control
 technology level and then projected plant closure numbers by estimating
 the severity  of the subsequently derived impact levels.

 5.  Projected Plant. Closures

 Generally, the e-tra snvll and small  plants were most highly impacted,
 primarily because of economies • of scale which exist in pollution co'.t.j"!
 costs.  Additionally, those  industry segments (e.g. the freezing inciusti.,
 and pickle processors) having lower thin-average returns suffered.  The
 canning  industry wa~ relatively less 1 ipacted than most because of its
 higher proportion of  .oth larger plant; and multi-product plants.  ~;ble
 yTI-27 shows  the e-v^ated number of c'ant closures (direct disch^-g ,. .>)
 by industry group under BPT  and BAT technology levels.

 6_. _ N . w Sou re e_Pe_rfp_r ;ra_n e_e__ Stonida rd s

 As eej-lier indicated, NSPS effluent levels ;  e the same as those for ""  ,
 levels   A^s'i'ved achievable  under present  '"  'viology, land disposal  c' rceii.s
 rein- in the :; v. t c oiraMe cype jf coiit ol ,    "S standards should net-
 prohibit the jn:ry of > , ,,• Tirms into t e   .   ry since such pi cits  are
 expected lo be large   hey can incorpo at      "'ant operating precedes
 to minimize effK1 '"••"  !• charges, and 0 T    _,  dia  i°t ff" ce ^h^ r  '  -., e
' 0'': si mi la» ri 70
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7.  Production Losses

As shown in Tables VII-28 and 29,  the analysis estimated production losses
from plant closures for both BPT and BAT levels employing either aerated
lagoons or activated sludge systems.  Since most plant closures  are projected
to be only for X-sniall  and small  size plants,  industry production losses will
be relatively minimal.

The exemption of small  plants (2000 tons annual raw product  volume and  under)
from the proposed guidelines and the modification of BAT guidelines (made
equivalent to BPT) for plants in the 2001-10,000 tons category,  minimized
the number of plant closures projected.   Under these conditions,  only 10
plants were projected to close due to BPT guidelines and 3 additional  plants
as a result of BAT guidelines.

                       D.   Employment  Effects

Employment measures  in  the  fruit  and  vegetable processing industry indicate
the  importance of  plant size  on industry employment  both  in terms of num-
bers  and plant labor efficiency:   10% of the  industry's plants fall into the
extra-large  category and account  for  39% of industry employment and 49% of
sales.  Conversely, employment measures show  the relative employment sig-
nificance of the  industry's extra-small plants:  45% of the industry plants
are  so  classified  and  account for  only  7% of  industry employment and 4% of
sales.

The  closure  of industry plants, largely confined to  the smaller plants,
will  result  in a  net decrease of  employment.   Though the  limited excess
capacity in  the  industry will be  able to absorb some displaced employment,
the  analysis indicated  that less  than 50% of  the employment losses could
be so affected.   In most cases, too,  the geographic  dispersion of plant
closures would largely  preclude the reemployment of  personnel  in new
plants  since the  industry's characteristically unskilled  labor is generally
not  mobile.
                       E_.  Community Impacts


The severity of the effect upon a community of plant closure depends upon
a number of interrelated factors:  the size of the community, the size of
the plant, the role of the plant in the community's tax structure, the
percent of the community's employment base dependent upon the plant, the
extent of the area's agri-business associated with the industry, and the
prevailing economic conditions of the area.  Clearly, then, relatively
small communities can be severely impacted by the closing of even a small
plant, for the multiplier effects from lost employment income and lost
associated business income can be most extensive.

The fruit and vegetable processing industry is so widely dispersed that
all U.S. regions have small plants; however, the greatest relative con-
centrations are found in New England, the Atlantic Coast, the South Central
and the Intermountain States.  Such regions also contain many of the
nation's most economically depressed areas.  Plant closures, thus, can
be threatening to community existence in many localities.


                             xxv ii

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 Illustrative of the problem is the plant "profile" developed by the NCA
 in  1973 from a survey of some 400+ small fruit and vegetable plants:

        a.  Employees -- 63 full and 73 part-time
        b.  Local payroll -- $700,000 annually
        c.  Dependent farmer-growers --33
        d.  Community income generated -- $1.4 to 2.1 million
        e.  50% of such plants associated with towns of less than 2,500
            people
        f.  75/o of such plants associated with towns of less than 5,000
            people


                  F.  Balance-of-Payments Impacts


 Little impact on the exports of this industry are expected from the closures
 of  smaller  plants since they play a minor role in the industry's export trade.

 The  imposition of effluent controls on plants processing mushrooms, straw-
 berries, blueberries, and tomato paste could, however, seriously increase
 the  importation of these products into the U.S. since these processing
 industries  are presently experiencing adverse foreign competition.


                .  VIII.  LIMITS OF THE ANALYSIS

The data  used in  this  study  were based  upon  government  reports,  trade
association reports  and  extensive  contacts  with industry  firms.   In
addition,  the study  utilized the results  of -an extensive  industry survey
of financial and  production  conditions  designed specifically  for the
study and  implemencec  by cooper?tinb  industry trade  associations.   Effltsnt
control  technology -nd current  industry control  system  data were provided
by EPA.   The study's data and <  alyses  were  reviewed by both  EPA and
industry trade source".

Tlk  complexity of th:  fruit  and vegetable processing industry's  production
and process product  mix  is  extensive enouih to argue the  uniqueness  of
each plant  in terms  of its  size and product combination and to preclude
the publication of definitive industry  data.   Much of the data for the
study1: analysis, therefore, required the development of  such information
and "its presentation in  "model" plant configurations.  The models were
designed'to be "representative" of major plant configurations in the
 industry and reflect a cross-section of tfose commodities, combinations,
 processes,  and plant sizes which exist  in the industry.  Categorized
 by  processing typo, product mix, and plant size, a total  of 15 basic
models representing 21 commodities were synthesized to form a total
 of  53 detailed representative plan :,.  To the extent that the ana\y. >s
 could not utilize actual and precise existing p'  t data it is lifted,
 but  the model analysis employed does allow a dc-   iled analysis which
 would not be possible by using inductry a\iragoo  ,one.
                                 XXV  11

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                    B.   Possible Range of Error


 Estimated ranges of error for data used  in this analysis are as follows

                                                       Error Range  (%)

      I.  Number and type of plants                        +_ 5

      2.  Distribution of plants by size                "   -+ 10

      3.  Price data for  products and raw materials        +_ 5

      4.  Sunk investment costs                            + 15

      5.  Plant operating costs                            + 15

      6.  Effluent control costs                           +_ 10

      7.  Expected price changes                           +_ 5

      8.  Estimated plant closures                         + 15
                     C.   Critical  Assumptions
Among the major critical  assumptions used in this report, made necessary
by the study's time, budget, and data constraints, were the following:

     1.    Data on plant types and sizes and on product types and
          combinations as derived from published and unpublished
          sources are representative of actual comparable conditions
          in the industry.

     2.    Plant profitability levels and financial analysis were
          based upon 80"o of the 1973 profit data under the assump-
          tion that such 1973 data reflect uniquely "higher-than-
          usual" profit levels.

     3.    The impacts of effluent controls on those commodities
          not specifically included in the detailed analysis are
          analagous to those which were analyzed.  Such comparative
          judgements were made for those processes especially associ-
          ated with unit processes and specialty food processing.
                               xxix

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     4.   Assumed "baseline"  1977 and 1983 plant numbers reflect
          current industry trends as depicted in the Census of
          Manufactures and, except for potato chips plants., decreases
          in plant numbers were assumed to be limited to the small
          and extra-small  plant categories.

     5.   Lmployee data were  assumed to be adequately reflected by
          the latest available Census data.

     6.   Effluent control costs and current status estimates as
          supplied by EPA were assumed accurate.
                      D.   Rente.ining  Questions

1.  A complete study of the impact of pollution control  requirements
on the processed fruits and vegetable industry would  require a  finite
consideration of the effect on  the industry of plants which are presently
connected to municipal  effluent control  systems.   Such plants are subject
to user fees which are  constantly rising and which, obviously,  will
eventuate in cost affects and their  subsequent economic  impacts upon
the industry.

2.  The use of the model  plant  approach  necessarily raises questions
that cannot be practically answered  under the study's contract  restraints
concerning the definitive "representativeness" of such models,  especially
when the models are used to analyze  the  operations of analagous product
processes.
 3.  A thorough analysis of effluent control  costs would eventually
 have to consider the variety of pr- sent and  future regulatory practices
 required for all types of appli'vab.e industrial  pollution by other
 state and federal  agencies,   loo, such an analysis would have to con-
 sider the impact of such regulations upon the total  complex of management
 practices and attitudes.
                                XXX

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   ECONOMIC ANALYSIS OF INTERIM FINAL AND PROPOSED EFFLUENT GUIDELINES
          CANNED AND PRESERVED FRUITS AND VEGETABLES INDUSTRY

  Canned Fruits and Vegetables, Frozen Fruits and Vegetables, Canned
      Specialties, Pickles, Sauces and Salad Dressings, Dehydrated
              Fruits and Vegetables, Potato and Corn Chips
                           I.  INTRODUCTION
 This  study  analyzes the economic impact of interim final and proposed
 effluent  control guidelines on direct discharging plants in selected
 segments  of the canned and preserved fruits and vegetables industry.
 Where  appropriate, there is brief and general discussion of the economic
 impact of effluent control guidelines on plants discharging to munici-
 palities.   The study excludes the apple, citrus and potato segments of
 this  industry which were considered in an earlier study. ]_/  It is helpful
 to  note at  the onset that model plants mentioned throughout the study were
 designed  to reflect direct discharging plants rather than all plants in
 the industry.

                               A.   Scope


The economic impacts "of effluent control  guidelines on direct discharging
 plants evaluated in this report are concerned with segments of this industry
 designated  under the following Standard Industrial  Classifications:

     SIC  2032  Canned specialties
     SIC  2033  Canned fruits and vegetables
     SIC  2034  Dehydrated fruits and vegetables-soups
     SIC  2035  Pickles, sauces and salad dressing
     SIC  2037  Frozen fruits and vegetables
     SIC  2099  Corn and potato chips only

Within these SIC groups, emphasis will  be focused on the following industry
segments:

     1.  Single-commodity plants
             a.   Tomatoes and tomato products, canned
             b.   Corn, canned and frozen
             c.   Cherries, ?v,'eet and sour, canned
             d.   Sauerkraut,  canned
             e.   Mushrooms, canned
             f.   Pickles, canned

     2.  Multi-commodity plants
             a.   Corn, peas,  canned and frozen
             b.   Corn, peas,  green  beans, carrots, canned and frozen
             c.   Peaches, pears,  tomatoes, canned
             d.   Broccoli, brussels sprouts, cauliflower, asparagus,
                            spinach, frozen only
—  Economic Analysis of Effluent Guidelines, Apple, Citrus and Potato Segments
   of the Canned and Preserved Fruits and Vegetable Industry, EPA-230/2-74-012,
   February, 1975.

                                   1-1

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     3.  Specialty products  plants

             a.   Tomato and  dry beans,  canned

             b.   Potato chips

The fruit and vegetable and  related food specialties industry is  large and
complex.  Chapter II of this report describes the organization,  structure
and segmentation of this industry.  There is a large number of products
processed, canned, frozen or dehydrated and .the food specialties  industry
combines fruits  and vegetables with other products,  for example  grain or
meat products, in formulating a wide variety of prepared convenience foods.
Finally, fruit and vegetable processing plants are complex in that there
are variations in size, in combinations of products  processed and in product
forms.  For these reasons, it has been  necessary to  simplify this analysis
and to key on products and plant types  which are representative  of major
segments of the  fruit and vegetable processing industry and which primarily
discharge to surface waters.  Given the results of the analysis  of these
"representative" plants, the indicated  impacts will  be extended  to other
commodities and  other types  of plants in the industry by associating these
remaining commodities and plants with those representative plant  types
having similar characteristics.

In selecting those commodities and plant types for "representative plant"
analysis, an attempt was made to select plant types  which included major
volume products, plants which represented processors of vegetables, fruits
and specialty food products.


The designation  of these specific types of direct discharging plants for
analysis was based on the following factors:

     1.  Importance of the segment as a part of the total fruit and
         vegetable processing industry - in terms of volume and value
         of pack.

     2.  The effluent characterist.es of the plants with regard to the
         effluent control problems which exist.

     3.  The need to include single-commodity plants, multi-commodity
         plants and food specialty plants.

     4.  The need to include plants which process fruits and  plants which
         process  vegetables.

      5.  The need to include both  canning and freezing  plants and  canning
         plus freezing  operations.

      6.  The  need to  include plants which represent  realistic combinations
         of products for processing.

      7.  The  need  to limit  the  number  of model  plants to be analyzed to a
         workable nrnber that  represe  ts  the majority of industry  plants
          directly d-.schanji" )  to  surf,  ce wrtcT   -  C3 model plants were

                                  1-2

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         analysed, both with and without controls--a  total  of  477
         situations.


     8.  The need to include types of plants which will be representative
         of broader categories of plants and which can be used to develop
         generalized conclusions regarding the impact of effluent controls
         on direct discharging plants not studied in detail.

     9.  Availability of required data,  from government and industry,  from
         secondary and primary sources.

 It is recognized that the 53 model  plants included in this analysis  cannot
 be considered as fully "representative"  of an industry as  complex  as the
 fruit and vegetable canning, freezing and preserving  industry.  In fact,
 the industry is characterized by a large number of "unique" plant  situations
 with varying combinations of raw products and finished products and  complex
 seasonal and locational processing operations.   An attempt will  be made to
 extrapolate the impacts shown for the model  plants to the  remainder  of the
 industry by grouping plants  on the basis of similar unit processes (blanching,
 brining, oeeling, etc.), return on investment by similar unit  processes and
 effluent characteristics.  These groups  will  then be  associated with those
model  plant situations which they resemble.

                            B.  Organization

 The analysis was organized into eight parts or chapters, as follows:

     I.    Introductory Statement
     II.   Industry Organization and Segmentation
     III.  Financial  Profiles - Model Plants
     IV.   Pricing Effects
     V.    Economi^ Impact Methodology
     VI.   Pollution Control Requirements and Costs
     VII.  Economic Impact Analysis
     VIII.  Limits of the Analysis

 Chapter VI, Pollution Control Requirements and Costs, was based on effluent
 control  systems and costs specified by the Effluent Guidelines Division,
 Environmental  Protection Agency, and these costs and systems were used  in
 the impact  analysis.
                            C.   Data Sources


Both secondary (published) and  primary (unpublished) sources of information
and data were used in the analysis.


1.   Major Secondary Sources included:

     a.   Census of Manufactures,  Bureau of the Census,  U.S.  Department of
         Commerce, Washington,  D.  C.
     b.   The_p_irectpry of the Canning, Freezing and Preserving Industries,
         Edward L. Judge and Sons, Westminister' Md.

                                   1-3

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     c .   The  Almanac of  the Canning, Freezing and Preserving Industries,
         Edv/ard  E.  Judge and Sons, Westminister, Md.
     d.   Canned  Food  Pack  Statistics,  National  Canners Association,
         Washington,  D.  C.
     e.   1974 Directory, American  Frozen Food  Institute,  Washington,  D.  C.
     f.   Frozen  Food  Pack  Statistics,  American  Frozen Food Institute,
         Washington,  D.  C.
     g.   Who's Who in  Potato  Chip  Institute International , Membership
         Directory and Buyers'  Guide,  Potato Chip  Institute,  International
     n-   Fruit Situation,  Economic Research Service,  USDA
     1 •   Vegetabl e Si tuati on ,  Economic Research Service,  USDA
     j.   Marketing and Transportation  Situation, Economic Research Service,
         USDA
     k.   Demand  and Price  Situation,  Economic  Research Service,  USDA
     1 •   foreign Agricultural  Trade,  Foreign Agricultural  Service, USDA
     m-   Agricultural  Stati sties ,  various issues,  USDA
     n.   Various bulletins and published research  reports from Agricultural
         Experiment Stations,  Land Grant Universities, and USDA
     o .   Economic Analysis of Effluent Guidelines,  Appl e_,_ Cjrt rus and  Potato
                              J jnvd  Preserved  Fruits  and  Vegetab'l es  Industry,
                                                                     "
                 -_
         EPA 230/2-74-012,  Environmental  Protection Agency,  February, "1975.

2.  Major Primary Sources  included:

     a.   Survey data furnished by industry trade associations.   Cooperative
         arrangements were developed with major trade associations in which
         they agreed to survey their members on a voluntary  basis to develop
         information needed in this analysis.   Participating trade associ-
         ations included:

             *  National  Canners Association
             *  American  Frozen Food Institute
             *  Potato Chip Institute International
             *  Pickle Packers International.,  Inc.
             *  Association of Dressings  and Sauces
             *  National  Preserves I r statute
             *  The Vinegar Institutf

A total  of 322 responses  were received from the industry association survey.
Returns were received from all associations with  the bulk coming from -.the
National Canners Association and the American' Frozen Food Institute.  Returns
represented 17 percent of all firms included in these associations and varied
from a 29 percent response from canners to 3 percent from the specialty food
associations.                                                              ~_,

A copy of the survey form used by these associations is shown in Appendix A.
                                  1-4

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Pollution control  information - Special  analyses and tabulations
of the status of effluent controls in the fruit and vegetable
processing industry and of proposed effluent control systems
and costs were provided by the Effluent  Guidelines  Division,
Environmental Protection Agency and prepared by SCS Engineers,
Long Beach, California.

Other secondary information was developed through numerous per-
sonal contacts and telephone discussions vnth representatives of
industry trade associations, firms in the industry  and other
specialists in state and federal  government agencies, univer-
sities and private engineering and consulting firms.
                        1-5

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                      II.   INDUSTRY SEGMENTATION
The fruit and vegetable processing industry includes many firms,  plants,
products and styles of products.   Many of the firms  and plants  have
diversified product lines and production processes.   With the  large
amount of variation which occurs, it is necessary to segment the  industry
before describing typical direct  discharging or model plants.

The objective of this section of  the report is to provide characteristics
of the firms, plants and products in the fruit and vegetable canning,
freezing and dehydrating industries.

Standard Industrial Classification groups included in the analysis  are
as follows:

     SIC

     2032         Canned specialties (soups, dry beans, and  baby  foods  only)
     2033         Canned fruit and vegetables (excluding apples'and citrus)
     2034         Dehydrated fruits, vegetables and  soup mixes  (excluding
                  potatoes and apples)
     2035         Pickled fruits  and vegetables, vegetable sauces,  seasonings
                  and salad dressings
     2037         Frozen fruits and vegetables (excluding apples, citrus,
                  potatoes and frozen specialties)
     2099         Food preparations, potato and corn chips only

Wherever possible in this chapter, most apple, citrus and potato  (frozen
and dehydrated) data have been excluded to provide as meaningful  comparisons
as possible relative to the scope of this report.  The chapter  sections will
specify whether these products have been included or excluded.


          A.  Characteristics of  Fruit and Vegetable Canning,
                  Freezing and Dehydrating Industries


The fruit and vegetable processing industry segments vary greatly in magni-
tude of value of production, size and number of firms, integration, diversi-
fication, concentration, employment and payrolls.  The characteristics  of
the above mentioned variables as  they relate to industry segments are  con-
sidered in this section.

1.  Value of Production by Segment

The value of production for the majority of the fruit and vegetable processing
industry under analysis in this report has increased from $4.2  billion  in 1958
to $8.5 billion in 1972, a gain of 101 percent, as shown in Table  II-l  which
excludes apples, citrus, and potatoes (frozen and dehydrated).
                                  II-l

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  Table II-l.  Value of industry production by segment, census years 1958-1972
SIC
Code
•>/
2032-'

2033-/

2035



rl
2037-'

2034-/

2099^



Industry Segment
Canner
Canned specialties

Canned fruits and
vegetables
Pickles, sauces
salad dressings
Total

Freezer
Frozen fruits &
vegetables
Dehydrator
Dehydrated fruits
& vegetables
Chipper
Potato and corn
chips
Total

Years
Unit

$ Million
%
$ Million
%
$ Million
%
$ Million
%

$ Million
%
$ Million
%
$ Million
%
$ Million
%
1958

828
20
1,984
47
496
12
3,308
79

336
8
276^
6
294
7
4,214
100
1963

947
18
2,339
46
619
12
3,905
76

454
9
292
6
466
9
5,117
100
1967

1,191
18
2,929
45
793
12
4,913
75

572
9
371
6
648
10
6,504
100
1972

1,630
19
3,423
40
1,165
14
6,218
73

714
9
501
6
1,042
12
8,475
100
Source:  Census of Manufactures.  Bureau of Census, U.S. Dept. of Commerce.

—   Includes ethnic and hea-lth foods and meal products which are aot part of this
    study.  A sufficient Census breakdown was not a\"ii Table to separate soups, dry
    beans, and baby foods which are part of this re^rt.

—   Excludes apple and citrus products which  re no  part of this report.

—   Excludes Frozen Specialties (as of 1972,  1C 20  } and frozen potato products
    which are not part of this report.

    Excludes dehydrated potato proaucts which --re m i part of this report.

e/
—   Because o." insufficient information, dehydrated iotatc ?•• iducti are not excluded
f/
from 1953 data.

'; :Tudes Potato  and Corn Jn'ns, Curls anc  '"plat   Pro  ,
»~°port but excludes other Foor Preparatic  s (SI  20'."":,,
                                                               ..•hich are part of  this

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  a.   Canners

  All  canning  segments  (SIC 2032, 2033 and 2035) represent the largest portion
  of  the  fruit  and vegetable processing industry with value of production ranging
  from 79 percent of the industry total in 1958 to 73 percent in 1972 as shown
  in  Table II-l.  The relative importance of canned specialties (SIC 2032)
  and  pickles,  sauces and dressings (SIC 2035) segments of canning have
  remained nearly constant while the relative importance of canned fruits
  and  vegetables (SIC 2033) has declined.

  The  value of  production of the three canning segments has increased from $3.3
  billion  in 1958 to $6.2 billion in 1972 or  6 percent annually.

  b.   Freezers

 The  frozen fruit  and vegetable segment is the second largest in  the process-
  ing  industry in terms  of value of production.   Its relative importance in
 terms of total value of production for the  industry has  ranged from 8 percent
 in 1958 to 9 percent in 1972.

 The value of production of frozen  fruits  and vegetables  segment  has increased
 from $0.3 billion  in 1958 to  $0.7  billion in 1972,  a gain of 133  percent or
 9 percent annually.

 c.  Dehydrators

 The value of production of dehydrated fruit and  vegetables has remained at  a
 constant 6 percent  of  the production  value  for the  total  processing industry
 from 1958 to  1972.

 In absolute terms  the  value of production of dehydrated  fruits and  vegetables
 increased from a  little under  $0.3 billion  in  1958 to $0.5 billion  in 1972
 or an overall  gain  of  67  percent  or  4 percent  annually.

 The  potato and corn  chip,  curl  and related  product  subsegments of the food
 preparations  segment  (SIC  2099) have  increased from 7 percent of  total
 processing industry  production  in  1958 to 12 percent in  1972.

 The  value of  production of these  subsegments has  increased  from  $0.3  billion
 in 1958  to about $1.0  billion  in  1972, a  gain  of  254 percent or  17  percent
 annually.


 2.  Size and  Number  of Firms
 Data  sources  were  not  available  to  provide  a  true  measure of  size  of  firms
(production  per day)  in the  fruits and  vegetable  processing  industry.   Sizing
 by production per  day  puts  firms or plants  with  varying  volumes  and season
 lengths  into  perspective  on a  common denominator basis.  Data on annual
 volume packed by canning  and freezing  firms v/ere available  and gives  an idea
 of how the  industry  is grouped by size of firm.
                                   II-3

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This section excludes most apple, citrus and potato (frozen and dehydrated)
data except section A., 2., c and Table II-4.

a.  Canners

A detailed analysis was made of the volume packed (in terms of cases of
canned product) for 657 canning firms.  It should be emphasized that this
analysis is in terms of physical volume rather than gross sales.  Table II-2
indicates the number and percent of firms in each annual volume category.

Over half of the firms analyzed (54%) were considered small canners with
an annual pack of less than 500,000 cases.  At the other end of the range,
24 percent packed over 2,000,000 cases and were classed as large and 8
percent of the canners packed over 5 million cases annually and were considered
in the very large group.

The Directory is felt to be a good source for determining the characteristics
of the fruit and vegetable processing industry.  However, due to unmeasurable
variance between years in changes of addresses, response to questionnaires
by old and new firms and change in ownership, trend analysis would be
inconclusive.  Thus, analyses similar to Table II-2 above of past Directories
were not included.
The number of plants per firm is considered in another subsection of this
Chapter.

The 1974-75 Directory lists 930 firms which have products consistent with
the scope of this report.   Of these, 751, or 81  percent, did all  or some
canning of fruits and vegetables.   Oi i, of these 751 firms, 640, or 85 percent,
were strictly canners.   The other 15 oercent, or 111 firms, had plants,
in addition to carmine,, that froze an '/or dehydrated products within the same
plant(s) or between
in the same plant.

b.  Freezers
Annual ••<">) jnie data were available "re
The distribution of sizes of these fi
      hc process frozen specialties  e
                    them; over h?"1 ;>  of the 111 canned and froze products
                                 > 216
                                 •
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  Table  II-2.   Size distribution of fruit and vegetable canning firms, 1974-
Annual
i Size volume in
Category 1,000 cases

imall

ledium
arge
otal
ource:
Under 100
100-249
250-499
500-999
1,000-1,999
2,000-4,999
5,000 and over
Judge, Edward R. and
Number of
firms
140
101
113
94
52
101
56
657
Sons, The
Total percent
Percent of total in size category
21
16 54
17
14
8 22
16
8 24
100 100
Directory of Canning, Freezing and Preserving
     Industries, 1974-75.


Excluded from this table are firms which process only  canned apple or citrus
products.
                                    II-5

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  Table II-3.  Size distribution of fruit and vegetable freezing firms,  1974.-
Size
Category
Small
Medium
Large
Total
Source:
Annual
volume in
million Ibs.
Less than 2
2-4.9
5-9.9
10-19.9
20-49.9
50-99.9
100 and over
Judge, Edward E. and
serving Industries,
Number of
firms
72
21
26
38
20
17
22
216
Sons, The
1974-75.
Percent of total
33
10
12
18
9
8
10
100
Directory of Canning and

Total percent
in size category
55
27
18
100
Freezing and Pre-
- , >
-   Excluded from thistable are firms which process only frozen apple, citrus,
   or potato products.
                                         II-6

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c.  Dehydrators

The 1974-75 Directory has  too few fruit  and  vegetable  dehydrating  firms  (13)
showing size information to provide  a  representative and  comparable  series,
i.e., number of firms by annual  volume packed.  The best  alternative is  to
present the number of dehydrators by employment class.  These data are avail -
Table for census years 1954-1972 from  the  Census  of Manufactures and is
tentatively summarized below in  Table  11-4 which  includes  apples,  citrus
and potatoes.   The employment size groups  are  subject  to  change so as
to correspond to subsequent chapters of  this report regarding impact
analysis.  Census data concerning the  number of canned  and  frozen  fruit
and vegetable processors by employment size  is also presented in this
table to provide insight and perspective  into  the relative  importance
of the six industry segments.


3.  Degree of Integration

There is only a relatively small amount  of vertical  integration in the fruit
and vegetable canning, freezing  and dehydrating  industries.  Based on a
special canner survey by the Economic  Research Service^ U.S.  Department  of
Agriculture in 1964, it was estimated  that only  8 percent of the  fruits  and
vegetables canned were obtained  from land owned  or rented by canners.  A
comparable situation existed in  the freezing industry where only  9 percent
of the raw product was obtained  from freezer-owned or rented land.

Over two-thirds of the supply of fruits  and  vegetables processed  by canners
and freezers is obtained through contractual arrangements with  growers.
Contracting with growers has provided  a  means  whereby canners and freezers
can reduce the risk of raw product  supply variations  from year  to year with-
out investing capital resources  directly into  farm production.   Thus, they
avoid the necessity of integrating  backward  into production..

Canners and freezers also have never integrated very far forward into whole-
sale and retail trade.  Some large  processors  do maintain sales offices  in
principal wholesale markets; however,  brokers  handle  over two-thirds of the
sales of processed fruits and vegetables.  A comparable situation is be-
lieved to exist for the dried and dehydrated food processing industry
especially in the dehydrated potato industry which also makes extensive use
of contractural grower processor arrangements.

4.  Industry Diversification and Specialization

Most fruit and vegetable processing firms are not highly diversified outside
of kindred food products considered in this report.  However, most  canning,
freezing and dehydrating plants are highly  diversified into multiple products
and lines of fruits, vegetables and juices.

It follows that these processors are highly specialized.  Part of this spec-
ialization is  location-oriented since they  are located near fruit and vege-
table production and the other  part is equipment-oriented, i.e., specialized
equipment is required.

                                  II-7

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    Table II-4.  Fruit and  vegetable  processing establishments by number of
            employees and  industry  segment,  census years 1954- 1972.
SIC
Code

2032-/




2033




2035










2037-/





2034





209 9^




Sources :

Industry
segment
Canner
Canned
specialties



Canned
fruits &
vegetables


Pickles,
sauces &
salad
dressings

Total




Freezer
Frozen
fruits &
vegetables


Dehydrator
Dehydrated
fruits &
vegetables


Chipper
Potato- and
corn chips



Percent of establishments with employees totaling:
Year

1954
1958
1963
1967
1972
1954
1958
1963
1967
1972
1954
1958
1963
1967
1972
1954
1958
1963
1967
1972

1954
1958
1963
1967
1972

1954
1958
1963
1967
1972

1954
1958
1963
1967
1972
1-4


NA
14
31
30
32
21
18
19
23
21
39
36
36
39
35
NA
22
25
28
26

16
12
21
22
;2

31
30
24
29
29

40
37
38
42
40
5-19


NA
22
24
22
25
22
25
22
17
19
30
31
33
27
27
NA
27
25
20
22

21
26
25
18
6

26
28
31
26
-22

33
37
37
28
29
Census of Manufacture1;. Bureau of
Statistical
Bulletin
490, Potatoes
20-99


NA
33
22
22
20
41
39
38
36
33
23
25
22
25
27
NA
35
33
31
30

39
33
30
31
39

28
26
32
26
29

21
20
20
24
23
100-249
,„.

NA
10
8
12
9
11
13
15
17
18
6
5
7
6
7
NA
11
12
13
14

18
21
15
18
27

11
13
p
12
11

5
4
4
5
6
the Census. U.S.
and Sweet
Potatoe
Nuinhpr nf
250 or more establishments


NA
21
15
14
14
5
5
6
7
9
2
3
2
3
3
NA
5
5
7
8

6
8
9
11
26

3
3
5
7
9

1
1
2
1
2
Dcpt. of Commerce.
s, CRB, SRS, USDA.

NA
107
173
175
203
1,758
1,607
1,430
1,223
1,038
717
619
588
527
495
NA
2,333
2,191
1,925
1,736

230
260
258
209
209

148
161
175
178
178

NA
412
358
314
256


Includes ethnic and health foods and meat products which  are  not  part  of  this
study.   Census data were not subsenmentcd to those canned  specialities (SIC  2032)
considered in this report (soups, dry beans and baby foods).

Includes frozen specialties (SIC 2038) prior to 1972 and  apples,  citrus
and potatoes which are not part of this report.  Census data  were not
previously subseymonted to Frozen Fruits and Vegetables.   Number  of
establishments  exclude frozen specialties only.

Includes all Food Preparations (SIC 20°Q).  Census data wore  not  subseqmcnted to
corn atv! potato cliij     uris ar,.! re-Tat J products.  Therefore,  this  distribution of
  ' Mil ir.hr,untc intv not ••'^'"•psont the- d';t ribut ion of "Mato chip  nstibl ishments.
Number of ^Uu-l islim -its WLIL tal.en f n » Statistical L^Uetiii 490.
                                    II  8

-------
The Bureau of Census calculates specialization ratios for different types of
industries.  These represent the ratio of sales value of all  the primary
products of the plant to its total  of primary plus secondary products.
Apple, citrus and potato data are included in this section of the report.

a.  Canners

Canned Specialties -  In 1972, the specialization ratio was 81 percent.   Thus,
the value of sales of canned dry beans, baby food, soups, ethnic and health
foods represented 81 percent of total sales of these plants.   Secondary
products shipped by this industry segment were mainly fruits and vegetables
(SIC 2033) and prepared meats.

Canned Fruits and Vegetables (SIC 2033) - This industry segment's value
of primary products shipped was 89 percent of its total product shipments.
Secondary products were primarily canned specialties and frozen fruits
and vegetables,  bottled and canned soft drinks, pickles, sauces and salad
dressings and food preparations.

Pickles, Sauces and Salad Dressing (SIC 2035) -  The specialization ratio
was 80 percent in 1972.   Secondary products were mainly canned and dehydrated
fruits and vegetables, food preparations, shortening and cooking oils.

b.  Freezers
This industry's production of frozen fruits and vegetables (primary products)
in 1972 represented 86 percent (specialization ratio) of its total product
shipments.  Secondary products consisted mainly of canned fruits and vegetables,
frozen specialties and bottled and canned soft drinks.

c.  Dehydrators
 Dried and Dehydrated Fruits and Vegetables (SIC 2034) - The specialization
 ratio for dehydrators was 95 percent in 1972.  Secondary products were mainly
 food preparations.

 Food Preparations  (SIC 2099) - The specialization ratio for potato and corn
 chips,  curls and related products was 97 percent in 1972.

• 5. Concentration  of Production in the  Fruit  and Vegetable  Processing Industry

 Local area  processing concentration  has little meaning  to fruit  and  vegetable
 canning,  freezing  and dehydrating  industries.  Plants and firms  located  in
 any region  are  potential competitors to-those producing  the same product
 lines in  all other regions; therefore,  concentration by  value  of production
 rather  than region is an  important consideration.
                                   II-9

-------
The fruit and vegetable processing industry is characterized  by a  few firms
in each SIC industry group, of which the largest 50 account for 70-99 percent
of total value of shipments.

Table II-5 presents concentration ratios which show the percent of value
of shipments accounted for by the 4, 8, 20 and 50 largest companies for
the six industry segments.  The 50 largest firms in each segment are of
increasing importance since they accounted for a weighted average  of 79
percent of total shipments in 1963 and 83 percent in 1967.  This section
and Table II-5 include apple, citrus and potato data.

a.  Canners

The four largest firms from the combined three canning segments (SIC 2032,
2033, and 2034) accounted for over one-third of the value of  oroduction .
and the 50 largest were responsible for 78 percent in  1967.   However, in  the
major segment (SIC 2033) canned fruits and vegetables  concentration is lower,
the 4 largest accounting for 21 percent and the 50 largest for  65-70 percent.

The canned specialty segment has the highest degree of concentration; i.e.,
large firm domination (concentration ratio, 99 percent for 50 largest com-
panies), of the three canning segments.  The remaining one percent of value
of production was accounted for by 100 small firms in  1967.   The 50 largest
firms in the canned fruit and vegetable segment accounted for a lower per-
centage (70%) of the total value of production than was true  for the other
canning, freezing and dehydrating segments.

b.  Freezers

The four largest companies in the frozen fruit and vegetable  segment, ex-
cluding frozen specialties  accounted for about one-third of  the value of
shipments in 1967.  This group of freezers has a high  degree  of concentration
with a ratio of 93 percent for the 50 largest companies.

c.  Dehydrators

The two dehydrating segments have a high degree of concentration.   The ratios
are 96 and 87 percent accounted for by the 50 largest  firms for dehydrated
fruits and vegetables, and potato and corn chip processors, respectively.
The remaining production is accounted for by numerous  small firms.

 6.  Total Employment in the Industry

The fruit and vegetable canning, freezing and dehydrating industries are
major employers of labor in the areas in which they operate.   Further, they
employ a high proportion of low-skilled seasonal workers in relation to total
employment in the industry.  As a result, curtailment  of these  processing
industries would have an important impact on employment in the  lower income
levels in the areas concerned as well as the local agricultural and business
community.
                                  11-10

-------
            Table II-5.   Percent of value of shipments  accounted for by largest
                              companies in industry segments a/

                            	Value  of  Shipments	
                                  Total"
SIC
Code
Industry
segment
Year
Million
dollars
Percent accounted
Companies
4 Largest
8
Largest
for by companies:
20
Largest
bO
Largest
        Canners

2032k/  Canned        1970
        specialties   1967
                      1963
2033
2035
    Canned fruits 1970
    & vegetables  1967
                  1963
       NA
       1,191
         947

       NA
       3,222
       2,584
    Pickles,
    sauces and
    salad
    dressing

      Total
        Freezers
1970
1967
1963
                      1970
                      1967
                      1963
NA
2037 £/  Frozen fruits 1970
        & vegetables  1967
                      1963

        Dehydrators
                               793
                               619
       NA
       5,206
       4,150
                         NA
                         1,073
                           832'
  NA
  150
  154

  NA
  930
1,135

  NA
  479
  541
           NA
         1,559
         1,830
                  NA
                  243
                  323
66
69
67

21
22
24

38
33
36
              NA
              34
              36
                       NA
                       32
                       33
81
83
83

33
34
34

51
44
46
           NA
           47
           47
                         NA
                         49
                         49
NA
94
94

NA
52
50

NA
62
64
            NA
            63
            62
                       NA
                       73
                       70
NA
99
99

NA
70
66

NA
80
79
            NA
            78
            75
                        NA
                        93
                        89
2034


2 099 i]


Total


Dehydrated
fruits &
vegetables
Potato and
corn chips

Canners ,
Freezers &
Dehydrators
1970
1967
1963
1970
1967
1963
1970
1967
1963
NA
451
335
786
589
418
NA
7,319
5,735
NA
134
126
278
314
358
NA
2,250
2,637
33
32
37
NA
41
41
m
34
36
52
50
56
NA
55
51
NA
48
48
N
75
80
NA
72
69
NA
66
65
NA
96
96
NA
87
84
NA
83
79
Source:  Census of Manufactures, 1963,  1967  and Annual  Survey of Manufactures 1970.
         Statistical  Bulletin 490,  Potatoes  and Sweet Potatoes, CRB, SRS, USDA.
NA - not available.

—  Table II-5 includes apple, citrus and potato data.
b/  Includes ethnic  and health foods and meat products  which  are not part of this contracted
    study.   There was not  sufficient breakdown of Census  data to provide estiamtes of
    establishments for those canned specialties considered  in this report (soups, dry beans
    and baby foods).
d/
The value of shipments are actual  for the subsegments considered in this report.  'With
frozen specialties (as of 1972, SIC 2038) excluded, the value of frozen fruits and
vegetables were 57K and 492 of total  shipments (SIC 2037), 1963 and 1967 respectively.
The estimates of the number of companies were percentaged accordingly.  Percent of
value of shipments accounted for by companies also excludes frozen specialties.


The value of shipments are actual  for the subsegments (years 1963 and 1967) considered
in this report.  With the value of potato and corn chips, curls and related products
at 21% and 24Ao of total shipments, 1963 and 1967 respectively, 1970 was estimated at
25%.  The estimates of the number  of  companies were taken from Statistical Bulletins
490.  Percent of value of shipments accounted for by companies also excludes other
food preparations.
                                           11-11

-------
In this section, A., 5., a and b includes o;>pie, citrus and potato industry
employment and payroll data to show comparisons between years.  However,
section A., 5., c. shows employment and payroll by SIC code industry
group for 1972 with nearly all apple, citrus and potato (dehydrated and
frozen) firms excluded and will relate to later chapters on economic
impact.

a.  Number of Employees

Canning Industry - The total employment in the three segments of fruit and
vegetable canning plants in 1972 was 139,700 down from 147,100 in 1967 and
152,100 in 1957.  The canned specialty and pickle, sauce and dressing
segments have increased employment from 1958 to 1972 by 14% while canned
fruits and vegetables have declined 17 percent.  A large percentage (86 per-
cent) of all employees in the three segments consisted of production workers
(1972).  Plants employing more than 20 people have been 51-52 percent of total
plants in 1958, 1967 and 1972.  These segments are, in terms of employment,
by far the most important with approximately 63 percent of the total
employment in all six industry segments combined.

Freezjna Triai-st^v -  employment data from the Census was not broken down
r.Mweer fr":..•'• f ;••>.• it- 
-------
Dehydrating Industry - The dried and dehydrated fruit and vegetable plants
employed 11,100 in 1967 and 12,400 in 1972.   Eighty-five percent of 1972
employees were production workers.  This dehydrating segment represents 6
percent of the total employees in the six segments of this report.

Potato and corn chips, curls and related product plants employed 25,200
in 1967 and 27,200 in 1972, an 8 percent increase.  The employment  in 1972
represents 15 percent of the total employment in the combined six segments.

b.  Industry Payrolls

Canning Industry - In 1972, annual payroll  in the three canning industry
segments totaled $923,900,000, an average of $532,200 per plant.  Production
payrolls equalled 78 percent of total payroll in 1972.   The average annual
earnings per employee was $6,526 in 1972, up from $4,973 in 1967.

Freezing Industry - Total annual payroll in  the frozen  fruit and vegetable
industry in 1972 was $261,800,000.  Production payrolls equalled 80 percent
of total  payroll  in 1972.  Average annual earnings per  employee was $6,102
in 1972.   Judging from both freezing segments, earnings increased about
one-third from 1967.

Dehydrating Industry - Total payroll for the fruit and  vegetable dehydrating
industry was $84,300,000 in 1972.  Production workers claimed 74 percent of
the 1972 payroll.  Average earnings were $6,768 per employee in 1972.

In 1972,  there were 27,200 employees in plants processing potato and corn
chips, curl  and related products.  Total payroll was $205,700,000 and averaged
$7,562 per employee.

Although annual  average earnings represent the contribution of these industries,
it must be recognized that these payrolls are seasonal  and that employees'
monthly earnings from these industries are greater than.annual data would in-
dicate.

c.  Industry Employment a-nd Payrolls, 1972 (excluding nearly all apple,
citrus and potato (frozen and dehydratedT"firm data)'

The number of employees and corresponding payrolls shown below will be
referred to in later chapters of this report.-

SIC Industry Group                        Employees       Payroll
                                             (000)($ mil)
Canned Specialties                           29.1          217.8
Canned fruits and vegetables                 83.0          517.3
Pickles, sauces and dressings                20.8          146.2
Total  Canners                               132.9          881.3
Frozen fruits and vegetables                 17.0          103.7


                                   11-13

-------
SIC Industry Group                      Employees          Payro11
                                          (000)             T$mTlT

Dehydrated fruits and vegetables           11.2               75.8
Potato and corn chips                      27.2              205.7
Total  dehydrators                          38.4              281.5
               Total                      1&8.3            1,2667s"
          B.  Number of Plants and Employees in Each Segment

An important aspect of the analysis is the number of plants  and employees
in each industry segment.   This information for the most recent census
year, 1972, is summarized  in Table II-6 and excludes nearly  all apple,
citrus and potato (frozen  and dehydrated) data.   The number of plants
and employees shown in Table 11-6 will be used as the parameters in the
impact analysis in subsequent chapters of this report.

As shown in Table 11-6, canners comprise 75 percent of the plants in the
combined six segments of this report and 70 percent of the employees.


Freezers of fruits and vegetables, excluding frozen specialties, comprise
6  percent of the plants and 9 percent of the employees.   There were 209
freezing plants listed in  the 1972 Census of Manufactures  Industry Series
of which 80 (38 percent) were estimated to be apple, citrus, and potato
freezing plants.   The estimates were made by obtaining  ratios from  the
Directory ]_/ and applying  them to Census data.

Dehydrators are estimates  to have 19 percent of the plants and 21  percent
of the employees of the combined six segments of this report.
          C.  Characteristics of^Fruit and Vegetable Canning
                     Freezing and Dehydrating Plants


 A more  convenient,  readily available, and in some cases a more meaningful
 summary is  derived  by  segmenting the  industry by plant characteristics
 rather  than by  firm characteristics.  This summary is more meaningful in that
 operating decisions are  based on individual plant data as opposed to firm
 data.   Operating or closure decisions will be made on plant by plant
 basis within  the muHi pi ant firms  in  that some plants may share a dis-
 proportionately large   share of the  total burden of mandatory pollution
 abatement standards and  will be closed while perhaps newer, more efficient
 and  profitable  plants  will he virtually  unaffected.
—  Judge, Edward F- and Sons, The D're:tory nf Canning, hree2:ing and Pre-
    serving  Indust  ies,  --4-75,

                                   r-i

-------
Table II-6.  Number of plants and employees  by  industry  segment,  1972.
Industry
SIC


203 2-f
2033--7

2035

Total

2037-/


2034-7

2099

Total

Segment
Name

Canners

No. of plants
(No.) (%)

Canned specialties 203 9
Canned fruits and
vegetabl es
Pickles, sauces,
salad dressings
Canners
Freezers
Frozen fruits and
vegetabl es
Dehydrators
Dehydrated fruits
and vegetables
Potato and corn
chips
Canners, freezers
dehydrators
Source: Census of Manufactures

959 44
and
495 22
1,657 75


129 6


160 7

256 12

2,202 100
, 1972.
No.
empl
(000)

. 29.1

83.0

20.8
132.9


17.0


11.2

27.2

188.3

of
oyees
(«)

15

44

11
70


9


6

15

100

—   Includes meat products, ethnic and health foods,  not  part  of this  report.

—   Excludes plants processing only canned apple or citrus  products  which
    are not part of this report.

—   Excludes frozen specialties which are SIC 2038 as of  1972  and plants
    processing only frozen aople, citrus, or potato products which are
    not part of this report.

—   Excludes plants processing only dehydrated apple  or potato products which
    are not part of this report.
                                 11-15

-------
A variety of plant characteristics including size,  location,  number,  utilizatic
and efficiency are presented in the following discussion.   Sections C,  1-b and
exclude nearly all apple, citrus and potato (frozen and dehydrated) data
while section C, 6 and Table 11-13 includes them.
I/  Number and Location of Plants

A summary of the 1974-75 Industry Directory—  indicates  that there  are
1,390 fruit and vegetable canning, freezing and other fruit  and  vegetable
processing plants listed in this  report.   This includes  994  fruit  and
vegetable canners, 229 fruit and  vegetable freezers, 111  plants  that can
and freeze fruit and/or vegetables in the same plant and 56  that had other than
canning and freezing processes, e.g., can-freeze-dehydrate.   Table  II-7
presents the total number of fruit and vegetable canners,  freezers  and
combination plants listed in the  Directory by region.

Table II-7 shows that all regions contain fruit and vegetable canning
plants, 333 or 33 percent of them in the  North Central  region.   All  regions
also contain freezing plants with the majority of them in  the Northwest
(27%) followed by the North Central  States (25%).  Combination  canning-
freezing plants are located in all regions with the least  number being
in the South Atlantic and South Central regions.  Those  plants which have
processes other than or in addition to canning and/or freezing  are  most
prevalent in the Southwest (28%).

Since the Directory is not representative of dried and dehydrated  fruits
and vegetables under analysis in  this report, data from the  Census,  Potato
Chip Institute International and  USDA are shown in Table 11-8 below.
Similar information for canning and freezing plants are also shown  to
provide additional perspective into the six industry segments.

Table II-8 indicates that most of the dried and dehydrated fruit and vege-
table plants are in the West (73%).    Most of the potato and corn  chip
industry is located in the North  Central  states (41%) followed by  the
North Eastern region (25%).

2.  Size of Plants

The fruit and vegetable processing plants were segmented into five  size
groups to illustrate the size configuration of the industry.  Although  each
industry group was sized individually to reflect its particular  character-
istics, the size groups followed  a general pattern.  The concentration  of  a
major portion of total production in a small number of plants results  in a
relatively large number of plants in the extra small and small  size groups
and relatively few plants in the  extra large group.



 -   Directory of the Canning, Freezing and Preserving Industry, Edward  E.
     Judge and Sons,  Westminister, Maryland.


                                 11-16

-------
 Table  II-7.  Number of fruit and vegetable canning and freezing plants
                   by type and economic region, 19741/
Type of
plant

1

2
Region —
3 4

5

6
Total
Percent of
total plants
 Canning

 Freezing

 Both canning
 and freezing

 Other-7

 Total

 Percent of
 total plants
    183   150   333

     37    21    52
     26

      9
 7

 4
31

 7
104   68   156

 16   62    41


  7   23    17

 10   10    16
    255   182   423   137  163   230
                   994

                   229


                   111

                    56

                 1,390
                    72

                    16


                     8

                     4
     18
13
30
10   12
17
                               100
Source:  Judge, Edward E. and Sons, The_ Pi rectory of the Canning, Freezing,"
         and Preserving Industries, 1974-75.


—   Excluded from this table are plants which process only apple, citrus,
    frozen potato, and dehydrated potato products.
—   Regions:
          1.
          2.
          3.
          4.
          5.
          6.
North Atlantic
South Atlantic
North Central -
South Central -
Northwest -
Southwest - '
       ME,  NH,  VT,  MA,  RI,  CT,  NY,  PA,  NJ
       WV,  VA,  MD,  DE,  NC,  SC,  GA,  FL.
       ND,  SD,  NB,  !'S,  MM,  IA,  MO,  WI,  IL,  IN,  OH,  MI
       NM,  OK,  TX,  AR,  LA,  KY,  TN,  MS,  AL.
       WA,  OR,  ID,  NV,  MT,  WY,  UT,  CO,  AK.
       AZ,  CA,  HI.
3/
—   Other plants are those who could not be classified as canners, freezers or
    both such as dehydrators, canner-freezer-d.ehydrator or process into
    packages or cartons in addition to canning and/or freezing.


Table II-9,  based  on Census  data,  shows  the  number  of  plants and  ranges of
production  (tonnage and value)  and employees  per  plant by size and  industry
group.   Industry group, four digit,  concentration ratio  functions were  de-
veloped using 1967 percentages  (1972 yet unpublished)  of total plants,  pro-
duction, employees and  payroll  and applying  them  to 1972 Census data of
                                  11-17

-------
Table II-8.   Number of fruit  and  vegetable  processing plants by Census region,
                                    1972I/
SIC •
Code
2032
2033
2035

2037

2034
2099

Regions^/
Type of Plant
Canner
Canned specialties
Fruits and
vegetables
Pickles, sauces &
salad dressings
Total canners
Freezer
Fruits and
vegetables
Dehydrator
Fruits and
vegetables
3/ '
Corn and potato-'
Total
I
47
203
115
365
12

19
64
456
II
41
264
150
455
36

15
105
599
III
52
236
108
396
2.0

10
38
457
IV
63
256
122
441
61

116
49
647
Total
plants
203
959
495
1,657
129

160
256
2,202
Percent of
all plants
9
44
22
75
6

7
12
100
Sources:   1972, Census of Manufactures.

—   Excludes plants which process  only apples,  citrus,  frozen  potatoes,  and
    dehydrated potato product.
2/
—   Regions:
             I  Northeast    -  CT, MA, ME,  NH,  NJ,  NY,  RI,  VT,  PA.
            II  North Central  -  IA,  IL,  IN,  KS,  MI,  MM, HO, NE,  NO,  OH,  SO, WI,
           III  South -  DE, MD,  DC,  NC,  SC,  VA,  WV,  FL, FA, AL,  AK,  KY,  LA, MS,  OK,
            IV  West -  NM, CO, WY, MT,  AZ, UT, ID, NV,  CA, OR, WA, HI,  AK.

3/
—   Percentage estimates of plants by region  were computed  from the Membership
    Directory and Buyer's Guide 1974-75,  Potato Chip  Institute International.
    These percentages were applied to total plants  from the Cens, us of Manufac tures.
                                      II 18

-------
total plants, production, employment and payroll.   Product class,  five  digit,
concentration ratios of percent of plants by largest companies provided in-
sight into the percent of total plants by size group in the four digit, in-
dustry group, data to develop various realistic average size plants  and their
ranges of published basic inputs (employees and payroll)  and output  (pro-
duction).  The results of this analysis of size groups as shown on Table II-9
and later in Chapter VII, Impact Analysis, are believed to be realistic in
the sense that (1) many of the plant sizes concur  with survey results and
(2) it shows the large number of small  plants that rarely, if ever,  get docu-
mented in surveys and reports of this nature.  Average size characteristics
of fruit and vegetable processing plants from the  above described  analysis
can be found in Chapter VII,  Impact Analysis, Section C,  Production  Effects.


3.  Single Plants vs. Multiplant Firms

All of the 930 canning, freezing and combination firms in the Directory were
classified according to whether they had one or more plants as shown in
Table 11-10.

The importance of single plant firms is obvious in that 78 percent of all
firms -- canners, freezers, or combination plants  -- are single plant
fi rms.

The absence of a comprehensive listing of all fruit and vegetable dehydrating
plants necessitates confining the above discussion to fruit and vegetable
canners and freezers only.

4.  Number of Plants by Type of Product

An additional segmentation, i.e., type of plant by product is shown  in
Table 11-11.  Approximately 45 percent of all canners process vegetables only,
5 percent process fruit only, 6 percent process fruit and vegetables only,
and 26 percent process fruit and/or vegetables plus some combination of
drinks, juices, jams, jellies, dressings, Canned specialties, baby food, and
soups.  A relatively large percentage of freezers  ( 33 percent) process
vegetables only, 23 percent process fruits only, and 30 percent process
specialized products in conjunction with fruits and vegetables.

5.  Number of Products by Type of Plant

Most canning, freezing and combination plants are  multiproduct plants with
approximately 61 percent of all plants engaging in the processing of two
or more products.  The distribution of type of plant by number of products
packed is presented in Table 11-12.  This table is primarily concerned  with
canning, freezing or combination plants in that comprehensive data have not
been located for fruit and vegetable dehydrating plants.

The advantages to be gained by processing several  products include increasing
the length of the processing season due to different harvest dates by type
of crop, avoiding crop failure effects and adverse price fluctuations associ-
ated with a single product and greater utilization of plant capacity.


                                  11-19

-------
                             Summary of number of plants and ranges  of  values  per plant  by  size  group  for  annual  tons  of  production,  annual  value of
                                                               production,  and employment,  1972  I/
   Sma 11
   Medium
ro
o
   Extra
   large


   Total

Plants
Tc-is of production
\'-.lue of production
" .lyirant
PI ants
Tons of production
V" ue of production
Employment
Plants
T'-T.S of production
'•;-'" ue of production
E, i'Jioyment
Plants
u~.i of production
ue of production
;,rnloynient
Plants
Tons of production
;alue of production
Employment
Plants
Units
Number
Thousands raw tons
Mil 1 ion dol lars
Employees
Number
Thousands raw tons
Mil 1 ion dollars
Employees
Number
Thousands raw tons
Million dollars
Employees
Number
Thousands raw tons
Million dollars
Employees
Number
Thousands raw tons
Million dollars
Employees
Number


Canned
specialties

.1
.1
1

1.8
1.2
39

11.
7.4
157

25.
17.
ir^z
•jvj

61.
.41.
590

128
- 1.7
- 1.1
- 38
30
- 10.9
- 7.3
- 156
14
0 - 25.9
- 17.3
- 304
14
0 - 61.5
4 - 40.9
- 589
17
6 and over
0 and over
and over
203
Nu
inber of plants and range of production and employment per pi ant
Canned fruits
& vegetables

.1
.1
1

3.2
.8
29

13.
3.1
85

30.
7.1
167

54.
12.
259

384
- 3.1
- .7
- 28
240
- 13.0
- 3.0
- 85
143
1 - 30.6
- 7.0
- 166
96
7 - 54.1
- 12.4
- 258
96
2 and over
5 and over
and over
959
Dehydrated fruits
and veaetables
64
.1 - 1.8
.1 - .3
1 - 13
40
1.9 - 11.4
.4 - 1.8
14 - 58
24
11.5 - 34.7
1.9 - 5.5
59 - 142
16
34.8 - 72.9
5.6 - 11.6
143 - 253
15
73.0 and over
11.7 and over
259 and over
160
Pickles, sauces
and dressings

.1

1

.4
.2
6

2.9
1.0
29

10.
3.5
79

25.
8.4
155

198
- .3
.1
- 5
124
- 2.8
- .9
- 28
74
- 10.6
- 3.4
- 78
50
7 - 25.8
- 8.3
- 154
49
9 and over
and over
and over
495
Frozen fruits
and vegetables

.1
.1
1

3.1
.8
36

16.
3.9
117

44.
10.
238

86.
20.
383

52
- 3.0
- .7
- 35
32
- 16.1
- 3.8
- 116
19
2 - 44.0
- 10.3
- 237
13
1 - 86.1
3 - 20.1
- 382
13
2 and over
2 and over
and over
129
Potato and
corn chics
164
.1 - 5.0
.1 - 3.7
1 - 98
31
5.1 - 9.7
3.8 - 7.2
99 - 170
23
9.8 - 15.0
7.3 - 11.0
171 - 240
15
15.1 - 22.5
11.1 - 16.7
241 - 341
23
22.6 & over
16.8 5 over
342 & over
256
       Basic source data was obtained from Census of Manufactures,  1967  (1972  not yet available),  for development of concentration  ratio  functions  applied  to
       1972 Census data for total  numbers of plants and their  value of production and employment.  Adjustments have been made  to exclude  apple, citrus,
       po:..,,c,c ana frozen specialty processors not within the scope  of this  study.

-------
 Table  11-10.  Number of fruit and vegetable single and multi-plant firms,
                           by type of plant!/
Type of
plant
Canning
Freezing
Both
canning
freezing
Other-7

One
Number
555
107
&
58
34
Total 754
Source:

Plant
Percent
by type
83
67
68
71
78
Judge, Edward E. & Sons
Preserving Industries,
Fi rms wi
Few Plants
th:
(2-5)^
Percent
Number by type
96
41
18
10
165
, The Direc
1974-75.
14
26
21
21
17
tory of




Many PI ants (6+)-/
Number
19
11
9
4
43
the Canni

Percent
by type
3
7
11
8
5
ng, Freezi

Total
number
670
159
85
48
930*/
ng and

I/
2/
4/
    Excluded from this table are firms which process only apple,  citrus,  frozen
    potato, and dehydrated potato products.
—   Firms may have more than one type of plant.

3/
—   Firms had plants with processes other than canning and freezing.
    This column is the actual  number of firms analyzed, however,  the column is
    not additive due to 32 firms having plants with more than one plant type,
    i.e., some combination of canning, freezing,  dehydrating, or  packaging
    plants.
                                   11-21

-------
Table 11-11.  Types of fruit and vegetable processing plants by type of product,
                                 1974 !/
Type of
product
Fruit only

Vegetable only

Fruit and
vegetable
Other?-7

Fruit and
other •£/

Vegetable and
other!/
Fruit, vege-
table and
other!/
Total plants

Source: Judge,

Unit
Number
0!
h
Number
01
h
Number
°i
h
Number
01
h
Number

Number
°/
h

Number
°/
la
Number
%
Edward E .

Canner
46
5
443
45
65
6
184
18
44
4
146
15

66
7
994
100
Type of Plant

Freezer
53
23
75
33
32
14
45
19
5
2
13
6

6
3
229
100
and Sons, The Di
Preserving Industries,
1974-75.

Both
6
5
27
24
14
13
26
23
11
10
13
12

14
13
111
100
rectory

o /
Other^/
18
32
14
25
0
-
9
16
4
7
6
11

5
9
56
100
of the Canni


Total plants
123
9
559
40
111
8
264
19
64
5
178
13

91
6
1,390
100
ng, Freezing,

—   Excluded from this exhibit are plants which process  only  apple,  citrus,
    frozen potato, and dehydrated potato products.

2/
—   Includes canned specialties,  drinks and juices,  jams and  jellies,  dressings,
    sauces, baby foods, and soups.

3/
—   Plants having different processes  in conjunction with or  other  than  basic
    canning and freezing such as  dehydrating or packaging.
                                   Il-fZ

-------
                Table 11-12.   Number of products  by  type  of plant-.
Single Product Plants 2-5 products/plant Over 5 products/plant

Canning
Freezing
Both
Other-7
Total
Source:
Number
407
81
24
36
548
Percent
by type
41
35
22
64
39
Judge, Edward E. & Sons
Number
503
102
62
14
681
, The Di
serving Industries, 1974-75.
Percent
by type
51
45
56
25
49
rectory of

Number
84
46
25
6
161
the Canni

Percent
by type
8
20
22
11
12 1
ng, Freezi

Total
994
229
111
56
,390
ng, and

Percent
by type
100
100
100
100
100
Pre-

-   Excluded  from  this table are plants which process only apple,  citrus,  frozen
    potatoes,  and dehydrated potato products.

    Plants  having different processes in conji
    canning  and  freezing such as dehydrating, brining, or packaging.
-   Plants  having different processes  in conjunction with or other than basic
                                       11-23

-------
 6.   Age  of Plants  and  Level of Technology

 Level  of technology  is  difficult to  assess  in the  fruit and vegetable
 industry.   Many  of the  plants are  relatively old,  but throughout their
 useful  life new  equipment  has been added or used to replace that which is old
 or technologically obsolete.  As a result,  most plants in the industry
 represent a combination of old and new equipment.  Generally, the newer
 equipment installed  represents a higher level of technology than the old.
 However, in the  short  run, considerably fewer plants  than in the past are
 expected to update their facilities  in the  face of obsolescence, inflation,
 recession,  and added investments required by government regulatory bodies.

 In  a recent survey by  the  National Canners  Association, the age of plants
 was investigated.  Approximately 200 plants were surveyed and the approxi-
 mate years  at the  site  is  given in Table 11-13 along with the years since.
 the last expansion (Table  11-13 also contains  apples,  citrus, potatoes,
 seafood  and specialty  plants).  Only 13 percent of the plants were less than 10
 years  of age and 8 percent from 10-19 years.  Seventy-nine percent of the
 plants were located  at  the same site for more than 20 years.  Sixty-two
 percent  of the plants  have undergone a major expansion program in the last
 five years.  However,  another 19 percent had undergone expansion since
 1960.  Nineteen  percent had not expanded since 1959.

 A large  majority of  the plants surveyed in  the New England, North Central
 and Mountain Regions were  over 40 years old.  By commodity, the oldest plants
 were spread throughout  fruit and vegetable  canning plants.  By comparison,
 the seafood and  specialty  plants were relatively newer.

 7.   Plant Efficiency

 Plant efficiency is  a  broad concept  which includes factors such as age,
 level  of technology, utilization,  capacity  and other factors.   It  is
 obviously not possible  to  discuss  or even ascertain many of these factors
 on  a firm or plant-by-plant basis.   For this v'eason, one-major criterion  of
 plant efficiency—utilization of capacity—is extended at this time.
•Capacity is defined  as  the output which a canning  or freezing plant is
 capable  of producing at a  given time with a specified machinery and equip-
 ment combination.  Normal  capacity is the output per unit of time which
 is  realized at other than  the peak of the harvest  season.  Maximum capacity
 is  the  greatest  output  obtainable  per unit  of time  with existing plants
 and equipment.  Almost all  processors utilize maximum capacity at  the  harvest
 season  peak.  Industry data indicates that  plants  will run near maximum
 capacity from  15 percent to 38 percent of the days of plant operation each
 season.   Excess  capacity in the fruit and vegetable  industry equals maximum
 capacity minus volume  processed through a plant during the harvest season
 peak.

 Utilization of capacity is the degree to which normal capacity is attained
 in the output  of a plant during a  given period.

 Utilization of capacity is an  important factor in  the financial success
 of a given plant and utilization  is  affected by a  number of supply, operating,
 and sales factors.  These  factors  are stnmarized  in  Table  11-14.

-------
            Table 11-13. Percent of Canning Plants' in Various Age Groupings by Location and Commodity

                                      and Years Since Last Major Expansion
i
ro
en


Years at site
0 - 9
10 - 19
20 - 39
40 - 59
60 +
Total
Year of
expansion
1965 - 69
1960 - 64
50 - 59
Before 1959
Total

Years at site
0-9
10 - 19
20 - 39
40 - 59
60 +
Total
Year of
expansion
!S'o5 - 69
I960 - 64
1950 - 59
Before 1950
Total

New-
England
S
8
8
53
23
100


46
8
8
sa
100
















Iviicdle
Atlantic
9
9
34
34
14
100
•

55
25
8
12,
100

Fruit
Q
8
40
34
9
100


53
23
14
10
ICO

South

North
Atlantic Central
o
12
49
21
9
100


64
12
18
6
100

9
5
16
50
20
100


62
22
11
5
100

Tomato













9
0
30
45
•16
100


61
17
15
7
no
Location
South
Central Mountain
16 0
5 0
53 27
21 46
5 27
100 100


68 50
5 20
16 10
11 20
100 100
Type
Vegetable
10
7
32
40
1 1
100


64
22
7
7
:oo

North-
west
17
11
49
18
5
100


63
21
9
7
100

Seafood
17
15
26
23
19
100


63
7
15
15
100



Sourh-
Alaska west
30
10
25
10
25
100


85
5
10
0
100















14
o
34
37
6
100


60
20
12
8
100

Specialty
14
13
. 30
30
13
100


67
16
10
7
IOC


Total
13
8
33
33
13
100


62
19
11
8
100















     Source:  National Canners Association

-------
  Table 11-14.   Summary of factors affecting utilization  of capacity
             within fruit and vegetable processing plants
     Factor
   Comments
1.  Length of Harvest Season by
    Product

2.  Crop production
3.  Availability of packing
    materials
4.  Product carryover
5.   Raw Product Quality/Recovery
    Percentage

6.   Level  of Maturity of Raw
    Product
7.   Number of Products & Schedule
8.  Variations in container sizes
9.  Warehouse and Inventory
    Conditions
Year to year variation exists

Varies from year to year, but gen-
erally peaks within season and
is dependent on weather and crop
maturity.

Although most processors plan ahead
to have materials on hand, shortages
of containers, etc., can impede
utilization of capacity.

Affects utilization from year to
year.
Quality affects throughput.
Can vary within a  season and affects
quality

Multiproduct plants may have over-
lapping a; d competing seasons.  Capa-
city i^ affected by definition.

Affects raw product volume capacity
and is generally dictated by demand.

Plant schedules may vary with
associated warehouse space and atten-
dant inventory conditions and rail
car availability.
                                 11-26

-------
An indication of plant capacity utilization can be ascertained  from utili-
zation of product-line capacity and was available in three sources.   Firsts
a recent report by National  Canners Association !/ shows  that processors  of
28 major fruit and vegetable products use on the average  between  70 and  90
percent of product-line capacity.   Secondly, a  recent survey  from six
processor associations which was summarized  by DPRA  2/shows that canners,
freezers, and potato chip processors utilized on the average  72 percent
of product-line capacity on  56 basic products.   Plants processing under
2,000 tons of raw product used an  average of 65 percent of processing
capacity and larger plants used 72 percent.

A study by Pearson —  in the Southern Region  found that  canners  utilized
57 percent of vegetable processing capacity as  compared to 74 percent by
freezers.  As a general  rule,  larger plants utilized a greater  portion of
capacity.

There is substantial year-to-year  and seasonal  variation  in the production
of fruits and vegetables. Thus, 10-30 percent  capacity,  above  normal,
is vital to enable the industry to process peak season and larger-than-
normal year production.

In summary, it is believed that very little excess capacity exists in both
the canning and freezing industries.  In general, utilization of  capacity
is higher in larger plants and in  intensive commercial production areas.
 II
 2/
   Impact of Environmental  Controls on the Fruit and Vegetable Processing
   Industry, National  Canners Association, 1974.


   Development Planning and Research Associates, Manhattan, Kansas, received
   and summarized survey responses from members of the National  Canners
   Association, American Frozen Food Institute, Potato Chip Institute  •
   International, Pickle Packers International, Incorporated, National
   Preservers Association,  Association of Dressings and Sauces and the
   Vinegar Institute.   The  surveys were in response to the expansion and
   updating of the industry data base for this report.  The responses were
   based on the 1973 crop year.


-' Pearson, James L.,  Utilization of the South's Vegetable Processing
   Capacity, Department of Agr. Econ., Fla. Agr. Exp. Sta. and Econ.
   Res. Sv., USDA, Agr. Econ. Res. Rpt. EC 68-5, January, 1968.
                                  11-27

-------
      D_.   Importance  of  Spedfic  Products  Relative  to  the  Industry
 The preceding section  has  discussed  plant  characteristics.   The  objective
 of this section is  to  relate  the  importance  of the  products  to  be  analyzed
 in.detail  in this  report  to the fruit and  vegetable canning,  freezing  and
 dehydrating  industries.

 I-   Specific Vegetable Products Relative  to  the Canned  Vegetable Industry

 The relative importance of any specific product can hest.be  portrayed  by
 comparing  its volume of annual pack  by specific product relative to  the
 appropriate  industry totals.  This  information is presented  below  for
 selected products  considered  in this report.
      Product
 1.   Tomatoes
 2.   Corn
 3.   Green £ wax beans
 4.   Green peas
 5.   Carrots
 6.   Peas & carrots
 7.   Sauerkraut J_/
 8.   Mushrooms!/
 9.   Picklesi/
10.   Dry beans!/
     Total
                                Vol ume
     ___ __
TOOO  cases "
 24/303 cans)

  101,553
   55,228
   55,002
   29,558
    5.
    2.
529
186
   10,008
    3,637
   67,066
                              %  of  total
                                 canned
                            vecietables,  1973
22
12
12
 6
 1
 1
 2
 1
15
15
 _
  397,767
                              87
 Source:   Division of Statistics National  Canners Association
          Judge, Edward E.  and Sons,  Th_e__Alj]ian^c_pJ_the__C^^
          and Preserving Industries,  1974.   Census of Manufactures, 1972.


 -   1972 pack since 1973 is unavailable
 -   Converted from 598,800 tons for  processing in 1973 times 112 24/303
     cases per ton.
 V
 —'   Census of Manufactures data for  1972 for various size cases.
                                  11-28

-------
 Annual  volume pack for the ten canned vegetable products considered in
 detail  in  this report represents approximately 87 percent of the industry
 total.  The  specified products and combinations of vegetable products con-
 sidered in detail in this report are relatively major components of the
 vegetable  canning industry.

 2.  Specific Vegetable J3 rod u_cts_Relative to the Vegetable Freezing Industry

The volume of pack for the eight frozen vegetables considered in detail  in
this report is shown below.   Since frozen potatoes amount to 49 percent
of total and are not part of this report, the products considered in
detail  herein account for 65 percent of the total  frozen vegetable pack
excluding  potatoes.   Thus, the eight specified products shown below are
a major portion  of the frozen vegetable segment.
     Product
Volume
  ack _
    bs.
                               % of total
                                 frozen
                             vegetable pack
1.  Corn
2.  Green peas
3.  Green & wax beans
4.  Carrots
5.  Broccoli
6.  Cauliflower
7.  Lima beans
8.  Spinach
    TOTAL
  294,223
  387,749
  290,861
  231,688
  213,165
   96,098
  149,689
1,822,524
                                10
                                14
                                10
                                 8
                                 8
                                 3
                                 5
                               _6
                                65
Source:  American Frozen Food Institute, 1973.

3.  Specific Canned Fruit Products Relative to  the Canned Fruit Industry

The three canned fruit products to be analyzed  in detail  and shown below
represent 10 percent of total canned fruit and  fruit juices considered
in this report.   Forty-three percent of the canned fruit  and fruit juice
pack are products not considered in this report (citrus,  apples).   Canned
peaches and apricots (29 percent of products to be analyzed in this report)
were initially specified for analysis in detail.   However, preliminary analysis
                                  11-29

-------
showed they were processed with tomatoes, in large plants, in the Southwest
and discharging primarily to municipal  sewers.   As a result, peaches and
apricots were omitted as a separate category for detailed analysis.
     Product
Fruits:
1.  Cherries, RSP and sweet
2.  Plums, purple
3.  Pears

TOTAL ALL FRUITS
  Volume
   pack_
[000  cases"!
    1,082
    1,261
    9,813

   78,617
   % of total
 canned fruits
and juices, 1973
        1
        1
       10

       79
     __
total fruit jiuce

TOTAL ALL FRUIT AND
FRUIT JUICES
   20,590


   99,207
       21


      100
4.  Specific Fruit Products Relative to Frozen FruiL Industry

Cherries to be analyzed in detail, constitute 21 percent of frozen fruits
packed and considered in this report.  Apples, including sauce.,  which are
not part of this report, constituted 21 percent of total frozen fruit pack.

Since citrus juice products comprise 99 percent of the total frozen fruit
juice pack, no frozen juice products were analyzed in detail.

5_.	Specific Products Relatiye_to the Dehydrating_Ijidu_sjtry

The 1972 Census data reveals that the dehydrated food industry shipped a
total of 1.7 billion pounds of fruit and vegetables of which 1.1 billion
are relevant to this report, i.e., excluding apples and potatoes.  This
segment of the industry will be considered in the general analysis.

Potato chippers processed 3.2 billion pounds of potatoes in  1967 and
shipped 814 million pounds of finished potato chips.  Corn chips, curls
and related products shipped were 287 million pounds.   In ]973: potato chippers
utilized 3.4 billion pounds uf Irish potatoes and  shipped about, 850 million
pounds.   Since potato chip processors comprise about 75 percent of the total
volume packed of chips, aiolQ  and related products, they will be analyzed in
detail.   Corn chips, curls and related  products will  be in gt :-:,'al  analysis.
                                    11-30

-------
                £.	Significant Impacts on the Industry


Because of the unique structure and competitiveness of the fruit and
vegetable processing industry, pollution abatement standards when imposed
on plants discharging to surface waters and municipal sewers can have
serious consequences on the industry itself.  The magnitude of this
impact will, of course, depend on the level of of investment required to
meet the specific standards.  The smaller third—and to some extent the
middle third—of the plants discharging direct and to municipalities are
expected to be seriously impacted. They may not be able to recover the
cost of installing and operating abatement facilities or paying user
charges unless they have access to lower cost facilities, expand or merge.
The specific plant impacts will, of course, depend on many factors such"
as capital availability, size of plant, profitability of the plant, location
and availability of low cost treatment strategies.

It is recognized that the impact of substantially increased user charges,
now and in the future, to plants hooked to or planning to hook-up to
municipal  sewers is extremely critical  to the industry, local  business
communities and to consumers.   However, the scope arid the economic impacts
in this report pertain to those plants directly discharging to navigable
surface waters which are estimated to be 324 plants (15%1/ of 2,159 plants).

1.  Capacity of Low Cost Producers Relative to High Cost. Producers^

The capacity of low cost producers hooked to municipal sewers and/or
directly discharging relative to high cost producers in the same position
is one of the more important factors in considering the impact of pollution
abatement costs imposed upon the industry.  In the canning industry, the
largest third of the plants pack approximately 80 percent of the total
volume.  The riddle-third of the plants pack abo»t 15 percent, and the
smallest-thi    :an only 5 percent of the toi '  pack.  Due to economies of
scale, the 1      • plants are already expected to have a definite cost
advantage.       -position of high pollution abatement costs on the smallest-
third of th:      ts discharging direct or to municipalities, and to a large
extent the n,    e-third, are exoected to result in further diseconomies.
of these lov,   lume plants.  If these small plants are forced to shut down
(unless lov/ cost abatement procedures can be utilized), the low cost-high
volume plants in the industry will most likely" offset, possible losses
in capacity through expansion (acquisition, plant expansion) and new con-
struction, assuming firms can acquire the necessary capital.

Location of plants with excess capacity is another aspect which must be
considered, and this factor will require further analysis.  For many
products, regional  distributions of alternative-sized plants are not uniform.
Honce, significant regional dislocations in processing (and at the grower
level) could be expected in that there are counties throughout the U.S.
that have a significant percentage of their labor force employed in small
direct or municipal discharging plants -- which are expected to be severely
impacted.
—   Environmental  Protection Agency,  Guidelines  Division,  and  developed  by
    SCS Engineers.

                                  11-31

-------
2 .   Fa c 1 err Dislocation Within the Industry

Differential  impacts from pollution abatement controls are expected within
the fruit and vegetable processing industry, both in terms of type of firm
and in regional  location of affected plants.  The impacts expected and
reasons for associated dislocations are as follows:

a .   Types of Firms and Location,

As  explained earlier, the fruit and vegetable processing industry is
comprised of many firms (inulti /single plant) differing in plant types
(canning, freezing), products processed (multi/single commodity), size
(rate per hour), length of season (long/short), capacity and utilization
of  capacity,  level of technology (new/old) and other factors.  Many of
these factors were considered in the preliminary analyses and one of the
most critical measures in terms of assessing a plant's ability to with-
stand the impact of internalized pollution abatement costs is its overall
through-put size.
       - _EJ ™$. ~  Within the fruit and vegetable industry, margingal  firms
are typically the "small" and single plant firms.   This is particularly
true in terms of small  firm's (direct or municipal  dischargers) ability
to financially withstand projected high capital  investment requirements
of pollution abatement  measures.   Such plants often simply lack capacity
to pay-out such investments (at the levels given).   Many single plant
firms also lack the capital-acquiring ability of larger multiplant firms.

Within this  framework,  marginal  firms faced with the decision to either
curtail employment or shutdown would most likely shut down.   However,
pollution abatement investment costs can be an incentive to expand produc-
tion, not lower it, in  order to lower per unit costs for those plants
having or able to ii.jtall self contained disposal  fac i i ivies.

Other plant  closures of almost any  size  are  expected  to  result  where
obsolescence together with rising operational and required regulatory
capital needs cause total costs of operation to be  so high,  continued
operation is economically unfeasible.  For single plant firm closures,
uneinployiTiGnt and loss of market to farmers and local businessmen associated
with the closing plant  are  expecled  to  result.   For  some closed plants
that, belong  to inulti pi ant firms,  various proportions of production and
employees will shift to other nearby plants belonging  to  the firm; some
unemployment, due to immobility,  with a corresponding loss of payroll and
local business will re-suit.  Other closed  plants  that belong  to multiplant
firms may not be ab!e to shift pro tuction and are expected to have the
same effects as the i ;ngle ["ant  firm closures.

As previously mentioi • H, downward trends in the number of earning, freezing
and chipping plants ••  . occurring.  Pollution abatement controls are
expected to acrelrtf >"  this  iownward trend  in the number of firms in the
industrv.

-------
Locational Impacts -  Only general  patterns  of location  of plants  by  size
category ""have been" assessed in this phase of the study,  but from this
alone it is believed that regional  differences in impact will  occur
following standard adoption of pollution abatement controls.   It is recog-
nized that differences from state to state in State Water Quality  Standards
and the possibility of non-uniformity of enforcement within and  between
states is another important factor in the impact on fruit and  vegetable
processing plants.  Even though this problem is recognized, the  impact
of regulatory variability is not included in this report.

Another study completed by DPRA-  has shown  that on the  basis  of average
employment estimates and probable closures,  the county unemployment gener-
ated could be as great as 4 percent of total  county employment in  selected
counties.
3.  Reasons for Dislocations
Reasons  for the above type of firm and location-dependent expected dislo-
cations within the industry have been generally described.  A summary in
terms of profitability and capital attainment is appropriate.

Profitability - Profitability of firms, but particularly the smaller, in-
efficient and undercapitalized firms, will be affected by pollution abate-
ment measures.  While average incremental costs for pollution abatement
may eventually be passed through to consumers, the smaller firms are
expected to have much higher than average per unit costs of abatement
and to drop out during the period necessary to achieve any consumer price
adjustments.
Economies of scale in pollution control are apparent, and this is to the
relative disadvantage of smaller firms.  As previously suggested, many
of the plants discharging direct or to municipalities might be forced
out of the industry.  This would have a limited desirable impact on the
remaining firms in that pollution control  costs could be spread over a
larger volume.  Thus, the level of profitability of the surviving plants
might be affected less on the average.

In-plant modifications and operational changes which will reduce effluent
loads may or may not improve the profitability of those plants which can
take advantage of them.   In-plant modification costs and savings must be
assessed and justified by individual  plants.
~ Economic Impacts and Adjustments to Pollution Abatement Impacts,
  Economic Development Administration.
                                  11-33

-------
Cap i ta 1  A va i 1 a h_ i 1i ty -  Capital  within the fruit and vegetable industry
Is obtained primarily from comnerci:;1  sources outside the industry and
from the investment of profits.   Additional  capital  requirements for
financing pollution abatement measures will  also principally be sought from
In this case, ability to obtain additional  capital  is expected to be
determined by an individual firm's projections of net returns with an
ex'pn'ided investment program.   Consequently, capital  availability is expected
to Le directly related to profitability—and the smaller, inefficient plants
will have difficulty raising the needed long and short term capital to
stay in business.  The large sums of short term working capital needed by
most fruit and vegetable processors tends to limit their ability to obtain
long-term capital for changes in facilities required by FEA, FDA, OSHA and
F.PA and plant/firm expansion.  In this sense, inability to obtain capital
will contribute to the shutting down of marginal processing plants.

Firms which are able to pass through incremental cost of pollution abate-
ment costs and maintain positive profitability will  be able to acquire
capital for increasing capacity—plant expansion, acquisition, etc.  Cur-
rently, pass th'-oi.'grs of rapidly increasing and larger-than-normal propor-
tions of costs an- difficult to expedite.  Costs of food are rising rapidly
and are disproportionately largo due to a nearly simultaneous inflation
of operational costs (labor, materials, raw product) with new investment
rT
-------
                         III.   FINANCIAL PROFILE


 To ascertain the economic impact of pollution abatement costs  on direct
 discharging plants in alternative product segments  of the  fruit  and  vegetable
 processing industries, it is  critical  to assess probable differential  im-
 pacts among representative plants within the  industry.   All  firms  are  not
 expected to be affected equally in terms of per unit  cost  of abatement.
 Economies of scale will exist in controlling  pollutants associated with
 processing.

 A microeconomic evaluation of costs and returns for representative plants
 within the fruit and  vegetable processing industry  for  specified product
 segments is needed to assess  probable  economic  impacts  of  effluent guide-
 lines on direct discharging plants  within the industry.  From  this base of
 information,  meaningful  overall  impacts on  the  industry can  be projected.

 The model  plant data  and  financial  profile  have been  developed largely
 from  a survey of the  canning  and freezing plants.   The  survey was  con-
 ducted for this study by  trade associations  in  this industry.  Approxi-
 mately one-third of the  firms  responded to  the  questions asked.  These
 data  have  been  compared  and confirmed  by other  industry studies  and
 other secondary data  which are available. The model plants are based on
 these data and  it is  believed  that  the model  plants chosen do represent
 conditions closely related to  plants operating  within the  industry during
 the time frame  chosen.
                      A.  Model  Plants  by Segment


 Table  III-l  shows  the 52 model  plants selected to  represent the  fruit
 and  vegetable  canning and freezing  industry  as included  in this  study.
 These  plants were  chosen as  a  result of the  analysis of  the segments as
 described  in Chapter  II, Industry Segments,  and  have been verified  by data
 returned directly  from  industry in  response  to the industry-wide.survey.

 From the  survey data  three  types of Plants  have  been snecified for
 analysis:   1)  single  commodity piants--those plants orocessina a sinqle
 commodity  exclusively either on a year-round or  seasonal basis;   2) the
, multi  commodity plants — those plants processing  two or more  commodities
 on a year-round or seasonal  basis;  and  3)  specialty processing plants --
 in this case,  potato  chip  processors who do not  oualify either as a canner
 or freezer but are shown  in the data as "dehydrator"  type  processor.

 A second  key variable considered was the size of operation and the spread
 of these  model plants from  extra small  to  extra  large  shown  in Table  III-l.
 In each case where the  size has been specified,  it has been  chosen as  being
 representative of direct  discharging plants actually in operation in  the
 industry  and is further divided between canning  and freezing  plants.


                                    III-l

-------
                                Table III-1.  Summary cf model  plant characteristics:  commodities and sizes

Extra
STQl 1

Sir,:!? Cc-Todity Plants
Ccrr
•^C'TOCT.S 200
1,500
2,500
Fi.-ides

Sa'.c Taut

Tomatoes 1,500
. '. -.j—odity Plants
Corn, Peas 3,000
-.„'.,,, r-eas, Green Beans, Carrots

Srccccli, Cauliflower, Lima Beans, Spinach

T.-p.to, Dry Beans 2,000

Cherry, Green Beans, Pears, Plums
Cherry, Strav.'berry, Caneberry

?! 
-------
 The approach used in this analysis is not based on the synthesis of hypo-
 thetical costs and returns data, but on performance of representative plants
 operating in the field which have reported actual  data on sales, costs,
 profitability and investments.  It should be emphasized, however, that
 these model plants as used in this analysis do not represent any specific
 plant, but rather are representative of the group  of plants taken as a
 whole.

 1.  Seasonality

As previously mentioned, some plants operate on a  year-round basis and
operations of some plants are highly seasonal  in nature.  This variation
comes about by virtue of the commodities that ore  processed and further
by the complexity of the plants; that is, whether  or not there is more  •
than one commodity processed.  In Tables III-2 and III-3, the nature of this
seasonality is shown.  For a particular plant with a particular commodity
or mixture of commodities, the percent of the total  annual  pack processed
in each month in the year is shown.   As can be seen, this varies from single
commodity corn plants where the season is essentially a two-month operation
to those plants processing mushrooms, potato chips and dry beans which are
basically year-round operations.  The preponderance of the data presented
in this chapter will  represent conditions as they  existed in 1973.  However,
where there were highly unusual  conditions in 1973, adjustments have been
made to reflect a more normal condition and variations from 1973 will  be
noted.

2.  Style of Pack

In analyzing these model plants, it  must be recognized that there is a wide
variation in style of product among  specific commodities in the fruit and
vegetable processing industry.  In some cases, style of product was clearly
identified in data submitted and in  other cases, the commodity itself VMS
shown without regard to style.  Therefore, t>;ese model plants represent
averages or ranges and include information from plants with a broad spectrum
of styles.   Tomato plants-, for example, are most representative of this
type of variation.   For tomato plants style varies from peeled whole tomatoes
to various types of pastes, sauces,  catsup and juices.  Likewise, the pickle
styles are also broadly-based including both the fresh pack and the brined
pickles.   It is known, for example,  that in both pickle and tomato plants
there are specialty companies that carve out particular segments in the
market and process unique or premium quality products.  Usually these pro-
ducts command premium prices to cover these unique styles and qualities
or have specialized markets or other unusual  market features which allow
them to operate at least as well as  the plants processing the bulk tonnages
of particular commodities.


                    B.   Model  Plant  Configuration


In the following paragraphs,  the financial  profiles  of the  model  plants are
shown.  It  is  important to note  that all  of the cost and sales data presented

                                  III-3

-------
          Table III- 2.  Monthly volume of production—single commodity plants and specialty plants
Monthly Volume— Percent of Annual Production
Tyoe of plant Commodity
Single Commodity Plants
Corn
Mushrooms
Pickles
Sauerkraut
Tomatoes
Jan. Feb. March April May June July Aug.

45
n n 5 n n e 5 5
44 3 3 3 8 20 30
666555 10
30
Sept.

50
6
10
20
55
Oct. Nov. Dec.

5
6 11 11
744
25 6 6
15
Specialty Plants
Potato Chips    8
8    10

-------
Table III-  3.   Monthly volume  of  production--™! ti-correrodity  plants
Monthly Volume—Percent of
Plant combination
Broccoli-Cauliflo'ver-
Spinuch-Lirra Beans



Cherry- Canberry-Strawbcrrv



Cherries-Green Beans-Pears-
Pi u-s



Corn-Peas


Corn-Peas-Green Beans-
C-irrols (Canned)



Ccrn-Peas-Green Eeans-
Carrots (Frozen)


Dry Beans-Dressings and
Sauces




Tomatoes- Dry Beans


Cornodity Jan Feb March Aon'1
Broccoli 5 5 15 5
CauliHower 2 2
Snn-.ach 35 55
Lima Eoans
Plant Total 2 1 13 15
Cheery
Careberry
Strawberry
Plant' Total
Cherries
Crc,rn Beans
Pears
PllP.S
Plant Total
Corn
Peas
Plant Total
Corn
Peas
Gresn Beans
Carrots
Plant Total
Corn
Peas
Green Beans
Carrots
Dry Ceans 10 10 10 10
Dressincs and 8
Sa. ess 99 3
Pickles 44 33
Tomatoes
Plan Total 55 44
To~£toes
Cry Beans 10 10 10 10
Plant Total 1111
May June
15 15
1 10
10

6.5 6
15
10
70
35
15



i

30
6

30


3

30


10 10

8 8
3 8

4 5

10 10
1 ' 1
July
5
10


4
75
30
30
46
75
25


12.5

60
12

60
25
3
10

60
25
5
5

8
20

9

5
.5
Annual Production
Auq
5
15

25
11
10
55

17
10
50
35

35.5
40
1U
34
40
10
50
5
35
40
10
50
5
5

8
30
30
21
30
.5
27.5
Sent
5
5

60
17.5

5

1

25
40
90
37.5
50

40
50

2b
15
33
50

25
15
5

8
10
55
2-2
55
5
50
Oct Nov
5 10
20 25

15
10 9






25
10
13.5
10

8
10


50 15
n 2
10


50 15
5 10

8 9
7 4
15
1C 5
15
5 10
14 1
Dec
10
10


5















10
1



10
10

9
4

5

10
1

-------
take into account the utilization factor common in the industry in 1973.
The sales figures for example are representative of these specific plants
as they operated in 1973 at the prices which were prevalent in 1973.
Therefore, a utilization rate comparable to this period is assumed and no
specific utilization rate is calculated.  In all cases, the plant sizing
has been done on the basis of total  annual  tons of raw material processed.

From the industry survey it was evident that 1973 was an unusual  year for
processors of fruits and vegetables.   There were a few respondents (less
than 5/') that suffered losses or reported conditions that adversely
affected their results.   However, the preponderance of respondents (about
50%) reported highest profits in recent years and generally good  results.

The year 1973 was one of price freezes, but for many processors this  freeze
occurred after the pack  was established and after many price contracts had
u^en negotiated.  The fact that there was good production in I0"'?, and that
the pack sold out with little carryover was responsible for an improvement
in profits in 1973.

A study---  of 31  fruit and vegetable canning firms shows an average of 5.5t
pre-tax return on sales  for 1973 compared to a 4.4% average pre-tax return
on sales over the 13-year period, 1961-1973 for essentially the sai::e  linns.

In the impact analysis,  which follows in this report, analyses will be made
of impacts ot effluent controls based on industry returns in 1973 and over
the 1961-73 period.

Tables III-4, III-5 and  III-6 show the 1973 cost and profitability status
of these 52 model plants.  All of these costs are stated on an annual basis
which eliminates the seasonal factors, month to month variations  and  plant
utilization variance:.  Plant tvpes are shown by symbols, C, F and 0  re-
ferring to canning, freezinq and dehydrating and nlanl  sizes am  o,n^n !,y
self explanatory symbols ranging from extra small (XS) to extra largo
(XL).

]_1__SalJe_s_

Sal PS values shown in these  fables are primarily influenced by the size of
the plant.  However, there are variations in sales which are not  accounted
for strictly by size variations.  It appeals in some cases that the style
of pack of particular plan's increased the ratio of dollars worln of sale
to tons of product processed.  This  is particularly true in trie
tomato plants.   The very l;r,p tomato plants, which are presumed
a large percentage of pastes, show a very low ratio of dollars o
per ton of product.  Neverin .less, these 'ales  figures are repro-
of plants of this size and correspond with  the entire financial
for these plants.  Sales da... are based on F.O.B. prices at the plant.
--''  "Financial Ratios Cannes :Vuits and Vegetables," released 3-20-75 to
    National Canners Assor : '   ui !>- Touch, ,  Ross and Company, One Maritime
    P!-.., ,, San From i ,^o, f    on   <  941 1 .
                                     •1-6

-------

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III-5.   Estimated sales,  va.-ic.ble and f':>ed costs and relationships for  industry segments based on rrodel plants  -
                                       ~ultiple coraodity plants --I973

Cc-roditv


0 o '" r - 9 '"* a s
'~ v ~ '^ - r " P S
• ,- - r _ r -j p c;

-r-cc.5
Co ---Pe,,s-3. Beans-Carrots
C'j- --•'eas-G. Bears-Carrots
3" *"-?•' ~:' ~G . B "-ins-Carrots
•---"- ' . " -'S-OC-TOtS
- -'. -;. 3-._ is-Carrots
5 . •-'-- i-::-j. C ear. s- Carrots
CC.T,-^ eas-G. Baans-Carrocs
3c-p-"3a'-3. Beans -Carrots
^ i . ' ". .- - i
E -occ3 1 i-3ijl if .-L. Beans, -Spin.
" i ". j" if .-L. Beans, -Spin.
T -. ,es-D-y Beans
7c-..tu:s-0ry Beans
- ----- s-3r j 3°:ns
' -~ -y r -ens
Tc- :;:c-S-3'-y leans
C'-e-ry-G. Bean-Pear-Plum
f_r-,-ry-G. Cean-Fear-PluTi
3'-erry-3. Bean-Pear-Plum
C«.'-y-stra.,tc'-y
3- :, •-, -'_-?:;C'-^y
C-"--y-:a-:ce>-y
"-.c-'"e-Tc-3tces-D. Bean,
3-eos- r\5 S Sajces
P" :• "-;-7c~ictjes-0. Bean,
: ^?.-!:r" Dpan
'- .". ".O. :,san.
-'- -: ': - Si-ces
~,"~!~. = i Products
c T.ed PrcJuCtS
' ' "•"• J 'CtS

Tvoe


r
c
C


o
C
c
F
F
p
F
F
F
F
F
C
C
c
r
c
c
c -
c












Si 2=
tons


S
M
L
V 1
At
S
M
L
XS
S
S
M
L
S


XS
S
M
;_
A 1_















; ar.njc.1
oroccssed


3, COO
12.030
37,000
i 0 o i"i ' , n
i £. J , UU"J
13,000
25,030
50,030
^ 0 'kj U
ic. 'coo
12,030
25,000
50 ,000
8,030
25,000
10,000
2,000
7,030
20,000
70,330
175, COO
5,000
10,003
200,000
C~r\ n
2,000
5,300

2,000

6 ,000
18,000
O •-" ) -,
fl ^ ^ '
4,004
155
1,134
2,253
253
531
"17
9 3 5
1,931
1,131
3,525
^ y -_ J ^
211
791
2,735
6,170
10,058
"28
1.C55
2,110
'36
1,333
2 .6-"0

591

2,060
5,131
20,460
?6
305
7 c i
Va r i a
rOC'JCt
P p Y- f :^""i •*"
I L : U — ' 1 L.
18
18
18
1 Q
*O
19
19
19
25.2
26.2
2o
25
25
23
28
23
35
35.7
35 .5
o o . 0
37.6
25
26
26
ZL'"1 ^
40 '. 3
r n -5

35

35
35
35
1 7
17
^ Pi
Die Costs
Ctner
SO 30

197
874
2r ~\ i
, J JH
3 7 "0
o * / -^ J
93C
2,459
4.9-0
'313
/ _ L
i j v 0 w
1,4/2
2,941
1,042
3,113
4 , 2-2
243
805
2,285
6.059
1 0,00 3
878
1,755
3,510
Or p
952
2, -"-12

496

1,560
5,154
17,515
187
720
7 "0

Direc
P=~r,=
r \_ i t_ —
31
32
32
7?
Oi-
41
41
41
36
37
37
37
37
25
25
21
36
35
36
35
3'-
13
43
43
33
35
35

24

26
29
30
37
40
3?
r-,;
t I r d •:
ri •*• C ^ ^t O
• 1 0 v*-- *•> "J
210
993
237
in 3-0
j. u , ^ i • J
579
1,640
3,476
1 i 0
367
536
833
1,697
1,354
^ " c/i
7^929
131
3/1 O *J
*T^l J
4 1,231
0 3,252
6 5,337
379
803
1,610
3 201
7 513
1 1,299

5 406

4 1,278
5 4,217
214,413
156
486
511
xed Cc
rsct
£ pv, ^
'
33
35
J i1
"3Q
0 .7
23
27
29'
19
19
19
21
22
33.5
11
40
19.7
19.7
19.6
20.0
15.6
19
20
20
19
19
19.5

20.5

22.0
24.2
24.7
31
27
25
sts
Intsr
y,",', "1 C
V w ^ O I
29
85
150
f r. r\
S" ijsj
60
180
270
45
72
130
140
270
91
100
300
13
14
118
363
574
45
70
135
13
25
r'l

108

252
288
510
17
62
74

est

C i W •
5
3
1.4
Id
. -r
2.5
3
2.1
5.0
5.0
5.0
3.5
3.4
2.2
i
1.4
2.0
2.0
1.9
2.0
o r-
£. , \J
2,2
1.7
1.6
1.2
1.0
0. 7

6.0

4.3
1.6
1.0
3.0
3.5
i.O

Deoreci
Sn\l
y >^ w U
29
95
180
1^1
4 JU
70
200
300
46
72
150
160
300
91
155
215
13
44
113
353
574
50
75
150
13
25
i?

108

252
288
540
17
62
74

atic
P?v-
r c. w
5
3
1.6
i f,
I.O
3
3.4
2.4
5.0
5.0
5
4
4
2.2
1
1.6
2.0
2.0
1.9
2.0
2.0
2.4
1.9
2
1.2
1.0
n ->

6.0

4.3
1.6
1.0
3.0
3.5
4.0
Total
n costs
Sf p 'i p - r* f
•^ \j •J r d -- •
578 9 .6
2,520 9 .7
7,231 9 .7
?s on* qi c
t-J^C./T' _7j,.V
2,252 93.5
5,523 93.1
11, 
-------
Table  III-6.   Estimated sales,  variable and fixed costs and relationships for industry segments based on model plants
                                            specialties  commodity  plants  -  1973
Ccrrccity
Tyoe
Siz>,
tons
5 annual
orocessed
Sal:
Variable Costs
2S Raw Prccuct
$OCO Percent
Potato Chips
Potato Chips
"otatc Chips
Potato Chips
Potato Chips
D
D
D
D
D
XS
S
M
M
L
1
2
8
13
• 30
,000
,500
,000
,000
,000
620
1,450
3,760
5,330
11,250
100
100
100
100
100
Ctrer
$000 Percent SCOO
350
800
1,840
2,535
4,350
56
55
49
48
39
96
230
704
1,062
2,950
Direct
Percent
15
16
18.4
20.0
26.0
Fixed Costs
Inch !
^ect
$000 Perc.
104
250
763
1,150
3,196
IS
18
20
22
23
Interest
$000
20
50
141
186
235
Perc.
3
3
4
3
2
.0
.0
.0
.0
.0
Total
Deoreciation costs
SCOO
25
62
177
232
294
Perc.
4.0
4.0
5.0
4.1
3.0
. SCCO Pcirc
595 95.
1,392 96.
3,625 95.
5,165 95.
11,025 98.

-------
2.  Variable Costs

The variable costs,  which vary with  the amount of product going  through
the plant, were divided into two groups:  raw product,  which  is designated
as the cost of the raw product delivered to the plant for processing,  and
other direct costs.   In other direct costs, the balance of the direct  costs
have been lumped together.   These would include labor,  cans and packaging
materials, other materials  and supplies, arid all  of the direct charges not
associated with overhead costs.

The raw product cost as a percentage of sales costs showed wide variation
by commodity.   The cabbage  and sauerkraut had the lowest ratio of 17-19
percent; whereas, cherries  processed in a freezing plant had  a very high
percentage as  related to the raw material cost versus total sales.   Raw
cherries averaged 59 to 60  percent of total sales price.  In  general,  most
of the processing plants seemed  to indicate that raw product  costs  were in
the 20-30 percent range as  a factor of total sales of the plant.   Similar
variations were shown in the other direct costs.

Part of the variation in raw product and other direct costs shown in Table
III-4 undoubtedly result from the variation in accounting procedures among
firms responding to  the industry survey.  For example,  in some instances,
raw product costs shown may include harvesting and processing costs when
these functions are  performed by the canner, whereas other raw product costs
may represent  f.o.b. plant  prices.  Although such situations  do exist, the
net effect on  total  costs should be comparable and the variations within  the
cost structure as shown are believed to reflect standard cost practices in
the industries analyzed.
From data submitted by processors, fixed costs were most difficult to derive
in terms of normal distributions and average percentages.  There are wide
variations in the way that overhead expenses and administrative expenses
and other similar items are allocated from plant to plant and from product
to product.  Nevertheless, on the basis of this study where we felt we had
reliable data on the profitability of various size plants and on the total
sales of the plants involved, the wide variation in indirect costs was not
believed to be detrimental to the validity of this study.  In all data sub-
mitted, interest costs seem to bear a close relationship to depreciation
and thus in these model plants interest and depreciation are very similar
figures.  Depreciation, however, varied widely from plant to plant and from
commodity to commodity without o'nowing any consistent patterns for size or
for commodity .  Dcprecia4 ion as shown in the table as a percent of sales
which is not the way that depreciation is measured normally.  Depreciation
is normally a factor of pi ant investment and in the data submitted varied
from 6  to 14 percent of total investment.  Therefore, for purposes of this
study,  depreciations in this ranne based on total investment were used and
wide variation when shown to relation to sales was the result,
                                   111-10

-------
4_.	Total Costs

Total costs showed variation by commodity and by size of plant.   In all
cases, total  costs were less than 100 percent of sales.   Although some
data were submitted to indicate that a small  percentage  of plants operated
at varying degrees of losses, i.e., cost exceeded 100 percent for the year
1973 when averaged over plants of similar size, these losses were more
than offset by plants showing considerably lower cost-sales ratios.  No  general
statements can be made as to the cost relationship of single commodity
plants versus multi-commodity plants as each  group has both low and high
cost plants represented in the data.

5.  Investment

Tables III-7, III-8 and III-9 show for the model plants  an analysis of the
components of total investment of the model  plants.   Land is characteristically
a small  part  of the total fixed investment,  although there is one notable ex-
ception—the  small pickle plant.  It is believed the reason for this higher-
than-usual land figure is that these small pickle plants are located in  urban
areas where land represents a substantial  part of the total  investment.
Buildings, equipment, and other investments  ere averages of plants operating
with the same configuration as the model  plants shown.  Depreciation, when
related to total depreciable assets, shows ranges, as previously mentioned,
from 6 to 16  percent.  The single-commodity plants were  more consistent  in
their reported depreciation and group around  C percent or roughly 12-year
life which includes buildings, which normally have a longer life and
equipment which normally has a shorter life.   In multi-commodity plants, the
higher averages probably reflect newer plants with current higher costs  and
possibly rapid depreciation schedules.

Working capital estimates did not come from  the survey.  These  data are
based on a ratio of working capital to sales  taken from  annual  reports of
food processing companies in 1973.  Data from these  annual reports showed a
fairly consistent relationship of 23.2:=,  working capital to sales.   This re-
lationship was used throughout this study although it is recognized that the
amount of working capital does vary from commodity to commodity.'  Hulti-
plant companies did not make allocations of working  capital  on a commodity
by commodity  basis and therefore the overall  average of  23.2% was used for
both single-  and multi -conrnodi :y plants.

6.  Values and Costs Per Ton

Table 111-10  summarizes the relationships between' volume processed, sales
and costs per ton processed for the 52 model  plants  analyzed in  this report.
For most commodities, total costs decreased  as size  increased.   However,
there were exceptions where the small  or extra small plants showed the
lowest cost per ton processed, primarily as  a result of  lower overhead costs.
                                  III-ll

-------
Table III- 7.   Estimated  investment  for industry segrents  based on  model  plants —
                              single c"mnodity - 1-973

"-rodit/
'"" ~ - 1-1
Oor-
L „ S i" ?*C C~3
"_"- roc-s
'.,:•• re srrs
. .
•Me- "es
" • :"" 53
" :,1c3
"-j--r^-2ut
0;, •• "'•"•£ lit
T ..,,.,..,<.
~~ - - ., ,v -
-,,_, ^, ,,
c C ^ _OC 3

Type
C
C
r
c
c
c
c
c
c
c
c
c
c
•~
c

tons
s
M
XS
S
s
i'i
s
K
L
S
iv'
XS
c
M
XL

s ? n n L* 3 i
processed
5,500
13,000
200
1,500
2 , 500
5,000
1,5CO
6,000
10,000
6.000
9,500
1,500
£.500
25.000
150.000

l.ar.d
20
44
50
95
115
,/0
33
Q
15
1C
13
8
0
85
j. C r

sunrises
100
2/-0
205
l,27c
2,026
3,595
50
170
290
358
400
4 ?
03
8; 9
1,4 JO
Oeprccicble a
Eo.io^nt
150
£25
203
1,277
2,109
3,7-0
100
500
710
3£3
r\ ^ c;
150
195
1,049
2,7:"c,
ssets
Other
10
30
10
c n
125
273
10
20
30
59
70
— 	
—
157
155

Total
260
695
£58
2,700
4,375
7,750
160
690
1,030
730
925
192
309
2,025
4,324
Depn
$000
23
55
42
2^3
394
543
13
55
83
62
74
20
36
155
385
;ciation
Percent
9
8
9
o
9
9
8
8
8
8
S
14.0
11.7
8.1
8.7
Total
f -i v c. ^
• 1 /. C-vJ
assets
280
739
" 1 "
" lo
2,795
4,4?0
7,893
193
693
1,0-5
790
933
150
318
O i i r>
L. . I I \J
4,553

capila"
157
455
64
4S3
805
1.612
209
974
1,624
418
441
^0
1^9
831
3,7!2

asset;
£57
i j - / ~>
532
3.0"?
5.295
9 , 50 ?
402
1,5-3
2,659
1,203
1.379
200
-57
2,5-1
8,230

-------
Table III-3 .   Estinatod investment for in it"; try segments b<)3ed on ncccl plants --
                         multiple commodity plants - 1973
Co~~odity

C*.rr.-;33S
Corn-peas
Corn-peas
Corn-peas
Ccrr.-psas-G. Beans-Carrots
Ccrn-poas-G. Beans-Carrots
Corn-pj,;s-G. Beans-Carrots
Cc'r.-pidS-G. Eiins-Cirrcts
Cirr.-p-.i3-G. EC' -s-Cdrrots
Corn-peas-G. Beans-Carrots
Ccrn-peas-G. Beans-Carrots
Cori-peas-G. Beans-Carrots
Broccoli
Lrcccol i-Caol if .-I. Deans-Spin.
Brcccol :-Caul •' . -I. Ceans-Spin.
Tcratoss-0. Beans
Tc~a*ce;-D. Eeans
Tc-TatTes-3. E^ans
To-itoes-3. Eeans
Tc/rit&es-D. Eeans
Cnerry-G. Sear.-Pear-Plun

Cnerry-G. Esir-^ear-Plum
Cu.erry-St'-ai:b-2rry-Car,eberry"
Cnerry-STrav.'terry-Canebc-rry
Cnerry-Strawberry-Car.eberry
P.CKli.To-ato.D. Bean, Dress.
3 Sa.ccs
Pickle, To~ato,D.Beon, Dress.
i Sauces
^ici'.'.e, To:rato,D.Eean, Dress.
i Sauces
Fickle, 7cr,ato,D. Bean, Dress.
& Sauces
Brinea Products
Er-,nji ProcuCts
Erir.od Products
Type

C
C
C
C
C
C
C
F
f
F
F
F
F
F
F
C
C
C
C
C
C
c
u
C
F
F
F

F

F

F

F
C
C
C
Size annual
tons processed

S
M
L
XL
S
M
L
XS
S
S
M
L
S


XS
S
M
L
XL
S
M
L
XS
S
M

XS

S

M

L
XS
S
M

3,000
12,000
37,000
120,000
10,000
25,000
50,000
b,30C
10,000
' 18,000
25,000
50,000
8,000
25,000
40,000
2,000
7,000
20,000
70,000
125,000
5,000
10,300
20^000
800
2,000
5,000

2,000

6,000

18,000

£0,000
1,500
6,000
10,000
Depreciable ac
Land

10
25
75
100
25
30
50
20
35
30
50
90
20
122
276
10
20
75
116
259
10' '
20
30
10
12
20

75

125

200

300
10
10
15
Buildings

20
250
705
1,904
175
496
814
224
349
433
594
954
314
548
691
59
207
592
2,072
3,700
150
200
450
62
120
225

720

1,440

1,440

2,400
100
358
400
Equipment
f rinn
220
500
1,057
2,900
385
744
1,221
336
523
650
891
1,431
446
823
1,035
79
291
838
• 3,033
5,450
200
300
750
93
180
339

1,075

2,150

2,130

3,500
no
363
455
:S6tS
Other

15
40
50
100
5
5
15
20
28
3
15
25
-
7
77
10
20
50
75
100
10
15
20
5
10
20

5

10

30

100

59
70
Depreciation
Total

255
790
1,812
4,940 '
565
1,245
2,050
SCO
900
1,036
1,500
2,410
760
1,378
1,804
148
518
1,480
5,180
9,250
360
515
1,220
160
310
585

1,800

3,600

3,600

6,000
210
730
925
SCOO

29
95
180
450
70
200
300
46
72
150
180
300
91
165
216
13
44
118
363
574
50
75
150
13
25
47

108

252

2SS

540
17
62
74
Percent

11.4
12.0
10.0
9.1
12.4
16.0
14.6
8.0
8.0
13.8
12.0
12.4
12.0
12.0
12.0
9.0
8.5
8.0
7.0
6.2
13.9
K.6
12.3
8.0
8.0
8.0

6.0

7.0

8.0

9.0
8.0
8.0
8.0
Total
fixed
assets

205
815
1,837
5,040
500
1,275
2,100
600
935
1,116
1,550
2,500
. 780
1,500
2,080
158
538
1,555
5,296
9,509
370
525
1,250
170
322
605

1,375

3,775

3,800

6,300
220
790
940
Working
capital
•--SOCO 	

640
1,974
5,403
559
1 ,395
2,733
219
-30
653
914
1,827
937
2 929
4^636
155
513
1,457
3,959
6,705
475
951
1,932
250
624
1,550

456

1,353

4,059

13,520
113
418
464
Total
assets

•^11
1 ,455
3,851
Il.-?'t3
1,1 --9
2,671
4,393
J19
1,373
1,77-1
2,45i
4,327
1,717
4,429
6.766
314
1,051
3,012
9,255
16,214
845
1,475
3,152
420
946
2,155

2,331

5,038

7,859

19,820
333
1,203
1,404

-------
                     oct'i     o'c:
'-12       S£t
                                         33

                              0 C ^ T
                                                         UO

-------
Table III-10.  Relation-ship ix-t',,"_^;i si 20 c,f pl/n*. and cev.s per ton, fruit and vegetable  Canning  and
                                     freezing plants, 1973
Value
COT ,:odity
and
prone rs

Corn--C
Com--C
Mushroo,;s--C
1'ijshr o.,v,:>--C
Mushrooi;.,--C
Mushrooi iS--C
Pickles--C
Pickks--C
PicUes--C
Sauerl reut--C
Sauerrt at, L--C
Tomatoes-- C
Tor,atocG--C
Tcnatoes--C
To')iatees--C
Corn-peas--C
Corn-pc;.r,--C
Corn-peas --C
Corn- pear --C
Corn-peas--F
Corn, peas ,C.r>er.ns ,
carrots-- C
Corn, peas ,G.Br£ns,
carrots--C
Corn, peas ,G. Beans ,
carrots--C
carrots--!
Corn, peas ,G. Beans,
carrots--F
Core ,1-eas ,G. Beans ,
can ols--F
Corn, pea:, .G.r.^ans,
carrots--F
Corn , pens ,C>. Deans ,
carrots--;
l-reccol i , caul i flower,
llu'd DLJI.S, SPI l:2Cii--F
Breccul i , raal i f lower ,
lir ; b'.ji'.s, :,;M:,,UI--F
tiroc c.jl l , cJLil i ; io'.'.vr,
linw booni, spii;ach--F
Size
ecus re
pro:'. pro
per ye-d

5,500
18,000
200
1,500
2,500
5,000
1,500
6,000
10,000
6,000
9,500
1 , 500
4,500
25,000
150,000
3 ,000
.2,000
37,000
120,000
10,000

10,000

25,000

50,000
5,000

10,000

18,000

25,000

50,000

8,000

25,000

40,000
w


(!')
(XS)
(S)


(S)
( '*)
U)
(S)
(f.)
(XS)
(S)
'' ' ' )
(I-)
(S)
('•)
(L)
(XL)
(S)

(S)

(M)

(L)




(S)

(f-0

U)



(M)

(I-)
Sales

135.
132.
1,390.
1 , 3C'J.
1,390.
1,390.
COO.
700.
700.
300.
200.
184.
180.
142.
106.
210.
230.
230.
230.
155.

240.

240.

240.
189.

189.

157.

157.

157.

505.

505.

505.


00
CO
00
'J J
00
00
CO
CO
00
00
GO
00
00
00
66
CO
00
CO
00
50

GO

76

76
00

00

50

52

50

00

00

00
Variabl
Raw
p. r od .

22.00
24.00
650.00
650.00
650.00
650.00
240.00
2,30.00
280 . 00
61.00
38 . 00
55.33
48.65
39.40
35.33
37 . 67
40.25
40.27
40.23
56.30

45.50

45.36

45.36
50.20

50.10

39 . 83

39 . 84

39.82

141.38

141 40

141.40
e c e
£'

63
6'J
245
264
264
50 '.
260
IOC;
107
120
75
47
54
40
32
65
72
72
72
19

98

98

98
68

71

58

58

58

130

124

106
or cost per to
,:ts
"ct

. 45
. 00
.00
.00
.00
.80
.67
.33
.00
.00
.89
.33
.00
.92
.00
. 66
.83
.81
.83
.60



.76

.80
.60

.30

.89

oo

.83

.25

.52

.05
Fixed
Over-
head
ri - 1 1 • r -
38.91
34 . 72
60 . 00
133.33
140.00
19.-.&0
66.67
272.33
272.90
81.00
48.21
42.66
52.22
39.40
22.20
70.00
82.75
88 . 84
90.58
41.00

67.90

65.60

69.52
35.20

36.70

29.78

33.32

33 . 94

195.50

207.76

198.00
r. process.
C'JSiS
Interest
~
4.18
3.11
210.00
162.00
157.60
10f,.60
8.67
9.17
8.30
10.33
7.79
33.33
8.00
C.60
2.57
9.67
7.08
4.05
3.33
6.90

• 6 . 00

7.20

5.40
9.20

7.20

7.22

5.60

5.40

11.38

4.00

7.50
?d
De-
preci-
ation

4.18
' 3.11
210.00
162.00
157.60
108.60
8.67
9.37
8.30
10.33
7.79
13.33
8.00
6.60
2.57
9.67
7.92
4 . 86
3.75
7.50

7.00

8.00

6.00
9.20

7.20

8.33

6.40

6.00

3 1 . 33

6.60

5.40

Tor.;-.]
cost:

132.73
128.94
1,375.00
1,371 20
1,369.20
1,367 80
581.67
6/9.00
6/5.50
2/2. 6/
17/.68
170.66
170.83
132.92
94.67
192.67
"10.83
210.84
210. 7C
131 .30

225.20

224.92

225.03
172.40

172.30

344.05

144.04

144.04

489.88

484.28

463.61
                                             111-15

-------
Table 111-10.   Relationship bcU'oon size of plint i.nJ  costs  per  ton,  fruit  and  vegetable  car.nnyj  and
                                    freezing plants,  1973   (continued)
Size
Cc.iriodity tens rai;
and prod. proc.
process per year
'
Toii''ito°s , Dry beans--C
Tonu'foes, Dr.) beans--- C
TonuiLoes, Dry beans-- f
Tomatoes, Dry beans--C
Tomatoes, Dry beans---C ]
Cheriy, G. Beans, pear,
pi in;:- -C
Cherry, G. Beans, pear,
pi urn --C
Cherry,!1,. Beans, pear,
plum--C
Potato (.'nps-'-D
Potato Cnips~-D
Potato Chips--D
Potato Chips-- D
Potato Chips--D
Cherry ,Strawbet ry ,
cancbc-rrv--!
Cheriy, Strawberry,
canohpiT.)'-- F
Cherry, Strawberry,
canuberiy--F
Pickles, Toivatocs, D.
beans, Dressing &
Sauc e-j
Pickles, Tomatoes, D.
beans, Dressing &
sauces
Pickles, To.natocs, D.
Beans, Dixssint] &
Saures
Pickles, Tor.mtoes, D.
Beans , Di ess i ng S
Sam ; s
Brined Products
Brined Pro'iucls
Brined i'ro 'ucl s

2,000
7,000
20,000
70,000
125,000

5,000 (XS)

10,000 (S)

20,000 (H)
1,000
2,500
8,000
13,000
30,000

800

2,000

5,000


2,000


6,000


18,000


60,000
1 , 500
6,000
9,000



Value
or cost per 10'
Variable costs I
Sales

336.
315.
314.
243.
231.

410.

410.

410.
620.
530.
470.
410.
375.

1,345.

1,344.

1,335.


983.


978.


T71.


-.'71.
r 9.
K) .
a;o.

50
86
00
80
20

00

00

00
00
00
00
00
00

00

50

GO


50


83


94


33
GO
00
00
Raw
prod.

122.00
113.00
111.75
83.14
86.86

105.60

105.50

105.50
350.00
320.00
230.00
195.00
143.00

515.00

542.50

538.00


345.50


343.33


340.77


341.00
57.33
51.00
36.00
Other-
direct

121.
115.
114.
86.
80,

175.

175.

175.
96.
92.
88.
81.
98.

475,

481

482,


248,


260,


286


293
124
120
76

50
.00
30
56
,00

.60

.60

.50
00
,00
.00
.69
.33

.00

.00

,40


,00


.00


.33


.58
.67
.00
.00
OVv
I:;
i -
65
61
61
46
43

75

80

80
104
100
95
88
106

255

259

259


203


213


234


240
101
81
51
•', processed
~ixed costs
.r-
:ad Intcres'
1 1 .-
.50
.Kb
.55
. 60
.10

.80

.30

.50 -
.00
.00
.38
.46
.53

.00

.00

.80


.00


.00


.28


.22
.00
.00
.10

6.50
6.29
5.90
5.19
4.59

9.00

7.00

6.75
20.00
20.00
17.63
14.30
7.83

16.25

12.50

9.40


54 . 00


12.00


16.00


9.00
11.33
10.33
7.40
De-
preci-
t ati on

6.50
6.29
5.90
5.19
4.59

10.00

7.50

7.50
25.00
24 . 80
22.12
17.85
9.80

16.25

12.50

9.40


54.00


42.00


16.00


9.00
11.33
10.33
7.40
Total
costs
" . - -
322.00
30^.43
299.40
231 .14
219.14

376.00

375.80

376.75
595.00
556.80
453.13
397.30
367.50

1,307.50

1 ,307.50

1,299.00


904.50


900.33


893.39


892.80
308.67
272.67
1/8.00
                                         111-16

-------
 In general, raw product costs were reasonably consistent within a
 specified product category.  However, in some instances small  producers
 showed, either higher or lower costs than did larger, commercial packers.
Where raw product costs were low, it is assumed that producers either had
 access to low-cost local supplies or produced a substantial  part of their
 production requirements.  Where raw product costs were higher  for small
 producers, it is assumed that they were buying on the open market rather
 than through grower contracts.

Other direct costs generally decreased with size or showed little variation
among size groups.

In many instances, overhead costs, per ton of product processed, increased
with size.  In particular,  the  extra-small  plants had lo'wer overhead than
did other sizes.

Interest and  depreciation costs per ton of product tended to decrease with
size of firm.

                         C.   Model Plant Incone
Tables III-ll  through 111-24 show a complete income statement for all
node!  plants.   These annual  income statements were derived from industry
surveys and feature sales, cost breakdown between direct and indirect
costs, income, profitability, and cash flow.

Model  plants achieve a positiv- cash flew for all sizes of plants and  for
all  combinations of commodities.

1.  Corn Cannii-g Plants - Table 111-11

Corn plants are characterized by very short seasons, normally two months,
and by a low ratio of finished product to raw product processed.   Because
the comrcdity is common and widely-grown, competitive pricing dictates
that profitability will be low and the model plants reflect this.

2.  "ushroorr Cannipn
Very low profitability was seen in mushroom plant models, resulting net so
much from nigh processing costs us from lower than expected unit sales due
to credits  for returns  because  of  possible  contamination.   These  results were
reflected in  the  model  plant  budgets  as  a result  of  industry  survey data.
                               111-17

-------
3.  Pi eld e Canning Plants - Table 111-13

Industry survey data analyzed may not reflect, all the factors of  pickle  pro-
duction variations in the field.  The three model plant,  sizes show  economies
of scale although this may not be consistent were wider  data responses
available.  Smaller urban pickle operations sometimes are merely  oversized
household or industrial kitchens where local markets with distinctive  taste
requirements are important.  At the other end of the scale, mass  markets
with standardized products may be less profitable than models show.

4-r  Sauerkraut Canni ng ji_Ts.b1_e_I I T-_l^

Sauerkraut, canners exhibited better than average profitability  for  all
canners.  Part of this result may be due to a low raw product cost  relative
to sales price and a year-round canning operation to go  with high volume
cabbage slicing operations in season.

5 .  Toma t o_ C a , n nj n g - Tab 1 e III -• j 5_

Tomato canning operations, reflected in model plant profitability,  are  both
simple and complex.  Response from tomato processors in  the survey  was  high
and reflected tomato products, peeled, unpeeled, juice,  puree,  paste,  ketchup
and a host of other tomato items.  The variety of items  mode for  a  wide
spreod in product values and processing costs.  These great differences  show
up in the fact, that the srrol 1 and medium plants rre slightly less profitable
than the extra small plant.  However, the extra large tomato processing  model
was in the very top group of all model plants in terms of profitability.

6.  Corn- Pea CsrmuK '}          '")c
Corn-pea plants are the most frequently-occ' 'ring of  the mul ti --commodity
plants.  These four model corn-pea plants also  illustrate  improved  profit-
ability as compared to single commodity corn plants.

7. __ Corn -Pea- GeTeCr  tCnn ing Plant -  Table    M 7
In spite of previous generalizations concerning  canning  and  freezing plants,
we find here industry data that show  higher  cales  and higher  profitability
for canning plants as compared to very similar freezing  plants.   This may
be primarily due to the high profitability of canned  green  beans  which, showed
up consistently in the survey,  However,  indications  are that  expanding green
bean processing may reduce the profitability  of  this  commodity.
8.  Corn- Peaj-J^)'_e^n_ J^MrTj^^r rqt_Jr_roe_7_i !iq_PJ_a_nt _-_ Tab 1 e  1 1 T -• 1 8

The profitability of -'ies>  fr.-ezinq plants is unexpectedly lower  than
similar canning plants becdi.ic the value of sales  per  ton  are  lower
aecor":in<.j to survey data.  ',,,.~e lower sales  anc! fronts taken together
with  'inner i''v-~'   * v/a     account  fc."  lower »eturn on  investment.
                                iil-l

-------
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-------
          Table  III-ll.   Estimated  annual cash flow and rate of return on average invested capital for model
                                              corr Canning clants, 1973.
o
5,500 tons/vear
$1,000 " oercent
Sal
n _ ,
u - .'"'
j. j ; ^J
lit
Dep
pro
Ir,c
Aft
Arv,
~ct
Ov-->
• -r
r -i .-
es
"rcduct Cost
°r Cirsct Cost
i rect Cost
erest
reciation
-tax Ir,co™,e
o."-~ tax
er-tax income
ual cash flow
al Investment
rax ~0T
er tax ROI
h flow ROI
743
121
3^9
214
23
23
13
3
10
33
437



100
15.
£7.
29.
3 .
o .
1.




5.
2.
7.

3
0
0 .
0
0
7




3
3
6
13,000 tons/year
Si, 000 percent
2,375
432
1,152
625
56
56
55
20
35
91
1,174



100
IS.
48.
25.
2.
2.
2.




4.
3.
7.

n
5
4
3
3
3




7
0
8

-------
Table 111-12.  Estimated annual  cash flow and rate of return on average invested capital for model
                                  mushroom canning plants - 1973
200 Ton/Year

Sales
Raw Product Cost
Other Direct Cost
Indirect Cost
Interest
Depreciation
Pre-tax Income
Income tax
After-tax income
Annual Cash Flow
lotal Investment
Pre tax ROI
After tax ROI
Cash Flow ROI
51,000
278
130
49
12
42
&',!
3
1
2
44
582



Percent
100.0
47.0
18.0
4.0
14.4
14.4
1.2




0.5
0.3
7.6
1,500 Tons/Year
$1,000
2,085
975
396
200
243
2 43
23
7
21
254
3,278



Percent
100.0
47.0
19.0
10.0
11.3
11.2
1.4




0.9
0.6
8.1
2,500 T
11,000
3,475
1,625
660
350
394
'}0/1
*J ~j i
52
18
34
428
5,296



ons/Year
Percent
100.0
47.0
19.0
10.5
11.0
11.0
1.5




1.0
0.6
8.1
5,000 Tons/Year
SI, 000
6,950
3,250
1,529
974
543
543
111
47
64
607
9,502



, srcent
100.0
47.0
22.0
13.4
8.0
8.0
1.6




1.2
0.7
6.4

-------
Table 111-13.  Estimated annual  cash flow and rate of return on average invested capital  for model
                                       pickle canning plants -  1973
1,500 tens/year
$1,000 Percent
Sales
Raw ?

I n d i r

roouct
Direct
act Cos
Interest

Cost
Cost
t

Depreciation
Pre-t
Incor:
After
A.nnua
Total
ax Ir.co
3 tax
Tie

-tax income
1 cash
Invest
f 1 ow
ment
900
350
391
100
13
13
23
5
18
31
402
?r2 tax ROI
After
r^<;h
tax RO
f i nw «n
T
I


100
40
43.
11
1.
1.
2.




5.
4.
7.


5

5
5
5




7
5
7
6,000 tons/year
$1,000 Percent
4,200
1,580
550
1,634-
55
55
125
54
72
127
1,573



100
40
15
39
•t
1
3




7
4
7


.4

.3
.3





.5
.3
.6
10,000 tons/year
$1,000 Percent
7,000
2,300
1,070
2,719
83
83
245
111
134
217
2,659



100
40
15
39
1
1
A




9
5
8











.2
.0
. 1

-------
           Table  111-14.   Estimated annual  cash  flow and rate of return on average invested capital for model
                                                    sauerkraut canning plants -  1973
ro
(-0

Sales
Raw Product Cost
Other Direct Cost
Indirect Cost
Interest
Depreciation
Pre-tax Income
Income tax
After-tax income
Annual Cash Flow
Total Investment
Pre tax ROI
After tax ROI
Cash flow ROI
6,000 tons/year
$1,000
1,800
306
720
486
62
62
164
72
92
154
1,208



Percent
100
17
40
27
3.5
3.5
9




13.6
7.6
12.8
$1,000
1,900
361
721
458
74
74
212
95
117
191
1,379



9,500 tons/year
Percent
100
19
38
24
4
4
11




15.4
8.5
13.8

-------
Table 111-15.  Estimated annual  cash flow and rate of return on average Invested capital for model
                                        tomato canning plants - 1973






t— H
1 	 <
t— 4
»
-£a







C:.]e3
Dru Ov^. ^ Cost
i ~ Cost
'_ _ 0 t.
Interest
r* ,>---iat.-io-
Pre-tax Incor.e
Incorr.s tax
o ~ t i* d A t . i \~ U 1 1 i ci
Anniia1 cash flow
Total Investment
re v.ax ROI
• •fier tax ROI
Cash flow 301
1,500
$1,000
276
S3
71
64
20
20
18
4

34




tons/year
Percent
100
30
26.5
23
7
7
6.5




9.0
7.0
17.0
4,500 tons/year
$1,000 Percent
810
219
243
235
36
36
41
13
28
64




100
27
30
29
d. 2
4.' 2
5.6




• 8.8
6.0
13.7
25,000 tens/year
$1,000 Percent
3,550
985
1 ,023
985
165
165
227
102
125
290




100
24
31
33
D
5
6.4




7.7
4.3
9.9
1 50,000 tons/year
$1,000 Percent
16,000
5,300
4,830
3,330
335
335
1,800
858
942
1,327
8,280



100
33
30
21
2.4
2.4
n .2




21.7
11.4
16.0

-------
     Table  111-16.
Estimated annual  cash  flow  and  rate of  return on average invested capital for model
                        corn  -  pea canning plants - 1973
3,000 tons/year
$1,000 Percent
Sales
Raw Product Cost
Other Direct Cost
Indirect Cost
Interest
Depreciation
Pre-tax Income
Income tax
After- tax income
Annual cash flow
Tctcl Investment
630
113
1D7
210
29
29
52
1C
34
63
411
100
18
31
33
5
5
3




12,000 tons/year
$1,000 Percent
2,760
483
874
993
85
95
230
104
126
221
1,455
100
13
32
35
3
3
8




37,000 tons/year
$1,000 Percent
8,510
1,490
2,694
3,237
150
180
709
334
375
555
3,861
100
18
32
39
1.4
1.6
8




120,000 tons/year
$1,000 Percent
27,600
4,834
3,740
10,870
400
450
2,305
1,100
1,205
1 ,656
11,443
100
13
32
39
1.4
1.6
8




Pre tax ROI
After tax ROI
Cash flow ROI
                 12.6
                  8.3
                 15.3
15.8
 3.7
15.2
18.3
 9.7
14.4
20.2
10.5
14.5

-------
Table 111-17.  Estimated annual  cash  flow  and  rate  of  return  on  aveage  Invested  capital  for  model
                           corn  -  pea -  green  bean  - carrot canning  plants,  1973
10,000 tens/year
$1,000 Percent

i , 3

;'j.', Product Cost
r
T
i
-
r


ther D
ncirec
rt^r9<;
eprec".
re- tax
r c o r" ^
* •- '^ - 1
Annual
T
r
otal I
^e tax
fter t
irect Cost
x f"<;t
U \J^J *} (,
t
ation
Income
tax
ax inccme
cash flow
nvestmant
ROI
ax ROI
/"• i . r "") C\ T
2,408
• 455
988
579
60
70
156
63
£3
158
1.149

100
19
41
28
2.5
3
6.5




13.6
7.7
• n . 8
25.000 tons/year
$1.000 Percent
6,019
1,134
2,469
1,640
180
200
395
184
212
412
2,671

100
19
41
27
3
3.4
6.6




14.8
50,000 tons/year
$1,900 Percent
12,038
2,263
4,940
3,476
270
300
784
370
414
714
4,892

100
19
41
29
2.
2.
6.




16.




1
4
5




0
1

-------
Table 111-18.  Estimated annual  cash flow and rate of return on average invested capital for model
                      corn - pea - carrot - green bean freezing plants, 1973
5,000 tons/year

Sales
Raw Product Cost
Other Direct Cost
Indirect Cost
Interest
Depreciation
Pre-tax Income
Income Tax
After-tax Income
Annual Cash Flow
Total Investment
Pre-tax POI
After-tax ROI
Cash Flow ROI
$1,000
845
251
343
176
45
46
83
33
50
96
819



Percent

26.2 -
36.0
19.0
5.0
5.0
8.8




10.1
6.1
11.7
10,000 tens/year
$1,000
1,890
501
711
367
72
72
167
74
93
165
1,373



• Percent

26.2
37
19
5
ID
8.8




12.2
6.8
12.0
18,000 tons/year
$1,000
2,835
717
1,060
536
130
150
242
110
'132
282
1,774



Percent
100
25
37
19
5
5
8.5




13.6
7.4
15.9
25,000 tons/year
$1,000
3,938
996
1,472
833
140
160
07-7
JO/
155
182
342
2,464



Percent
100
25
37
21
3.5
4
8.5




13.7
7.4
13.9
50,000 tons/year
$1.000
7,875
1,991
2,944
1,697
270
300
673
316
357
657
4,327



Percent
100
25
37
22
3.4
4
8.6




15.6
8.3
15.2

-------
'•"ab^e 111-19.   Estimated annual  casn flew and reie of return on average invested capital  for  model
                trocceli - cauliflo.ver - li^a ba?"s - soinach freezing plants,  1973
a,::n tons/y-r


7
c
I
1
"^
p
T
A
A
T
p
r
-~

. 1 ^s
aw Product Cost
ther Direct Cost
"direct Ccst
n tsrss t
.. _veci ation
;-<;-tax Inccoie
ncc~re Tax
~ter-tax income
n-K'sl Cash How
c:?i Inv23t~£ni:
re-tax ROI
fter-tax ROI
as? Flc,-,1 ?OI
$1,000
ii n i o
1,231 '
1,0^-2
i 5 o 4
: 1
C, ;
121
52
t r
-i ^ ,-,
.1? J
1,717



P^rcer;
:co.o
2S.O
25.0
3 ".6
2 . 2
2.2
3.0




7.0
^. n
J. 3
•7 - ,- p n i. r

51, oc:
12 ,62b
O " 7 C
^,^0^
3,1:3
5,19"
100
155
518
2-, 2
£/0
dC ^
^,^29



\°s/year 40,000 tons/year
Percent
100
28
25
41
1
1
4




11.7
6.2
10.0
$1
20
5
4
7


1


1
6



,000
,200
, 606
,242
,920
3"0
2:6
,656
788

,084
,765



Percent
100
28
21
40
-T
1.
8




24.
11.
16.




4
6





5
6
0

-------
rv
         Table  111-20.  Estimated annual cash flow and rate of  return  on  average  invested  capital  for  model
                                       tomato - dry bean conning  plants,  1973

Sales
Raw Product Cost
Other Direct Cost
Indirect Cost
Interest
Depreciation
Pre-tax Income
Income Tax
After- tax Income
Annual Cash Flow
Total Investment
Pre-tax ROT
After- tax ROI
Cash Flow ROI
2,000 t
$1,000
673
244
243
131
13
13
29
7
22
3 j
314



ons/year
Percent
100.
36.
36.
19.
2.
2.
4.



9.
7.
11.
0
0
0
7
0
0
3



2
0
1
7,000 tons /year
$1,000
2,211
791
805
433
44
44
94
39
58
102
1,051



Percent
100.0
35.7
36.3
19.7
2.0
2.0
4.3



8.9
5.5
9.7
20,000 tons/year
$1,000
6,280
2,235
2,285
1,231
113
118
292
134
158
276
3,012



Percent
100.0
35.6
36.4
19.6
1.9
1.9
4.6



9.7
5.2
9.2
70,000 tons/year
$1,000
17,066
6,170
6,059
3,252
363
353
849
401
448
811
9,255



Percent
100.0
36.0
35.0
20.0
2.0
2.0
5.0



9.2
4.8
8.8
125,000 tons/year
$1,000
28,900
10,858
10,000
5,387
574
574
1,507
717
790
1,364
16,214



Percent
1CO.O
37.6
34.6
18.6
2.0
2.0
5.2



9.3
4.9
8.4

-------
            Table 111-21.
Estimated annual  cash  flow and rate of ^eturn on average invested capital  for model
        cherry -  green bean - pear - plum canned plants, 1973
I
o
5,000 tons /year
$1,000 ^ercent
cales
Paw Product Cost
Other Direct Cost
indirect Cost
\ merest
r-nv-eciation
Pre-tax Incoir.a
Tr.ccrrp tax
hfter-tax income
Annual cash flow
Total Investment
Pre tax ROI
After tax ROI
Cash flow ROI
2,050
523
878
379
45
50
170
75
95
145
845



ICO
26
43
- p
"2.2
2.4
8.4




20.1
11.2
17 !l
10,000 tons/year
$1,000 Percent
4,100
1,055
1,755
803
70
75
342
158
184
259
1/76



100
26
43
20
1.7
1.9
8.4




23.2
12.5
17.6
20,000 tons /year
$1,000 Percent
8,200
2,110
3.510
1,610
135
150
535
322
353
513
3,152



100
26
43
20
1.6
2
8.4




21.7
11.5
16.3

-------
Table 111-22.
Estimated annual  cash  flow and  rate  of return on average invested capital  for model
       cherry, strawberry, caneberry freezing plants,  1973
800 Tons/Year

Sales
Raw Product Cost
Other Direct Cost
Indirect Cost
Interest
Depreciation
Pre-tax income
Income tax
After-tax income
Annual cash flow
Total investment
$1,000
1,076
436
3£0
204
13
13
3C
8
22
35
420
Percent
100.0
40.5
35.3
19.0
1.2
1.2
2.8




2,000 Tons/Year
$1,01)0
2,689
1,085
962
518
25
25
74
29
45
70
946
Percent
100.0
40.3
35.7
19.0
1.0
1.0
2.8




5,000 Tons/Year
$1,000
6,678
2,690
2,412
1,299
47
47
183
81
102
149
2,155
Percent
100.0
40.3
36.1
19.5
0.7
0.7
2.7




Pre-tax ROI
After tax ROI
Cash flow ROI
                            7.1
                            5.2
                            8.3
7.8
4.8
7.4
8.5
4.7
6.9

-------
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      Table  111-24.
               Estimated annual  cash flow and  rate of return on average invested capital  for model
                             brined products  canning plants  - 1973
                                   1,500 Tons/Year
                                  $17000
                                       Percent
                          6,000 Tons/Year
                         $1,000	Percent
                                          10,000 Tons/Year
                                          $1.000     Percent
OJ
U)
Sales

Raw Product Cost
Other Direct Cost
Indirect Cost
Interest
Depreciation

Pre-tax income
Income tax
After-tax income
Annual Cash Flow
Total Investment

Pre tax ROI
After tax ROI
Cash flow ROI
509

 86
187
156
 17
 17

 46
 16
 30
 47
338
100

 17
 37
 31
  3
  3
                                                13.6
                                                 8.9
                                                13.9
1,800

  306
  720
  486
   62
   62

  164
   72
   92
  154
1,208
100

 17
 40
 27
  3.5
  3.5
                                       13.6
                                        7.6
                                       12.8
2,000

  361
  760
  511
   74
   74

  220
   99
  121
  195
1,404
100

 18
 38
 25
  4
  4

 11
                                                       15.7
                                                        8.6
                                                       13.9

-------
Table 111-25.
Estimated annual  cash  flew and rate of return on average invested capital for model
                    Potato Chips plants - 1973
1,000 Tons/Year



,__,
* — !
1
t.J
_V_J









Sales
, ..', , rocuct
Other Direct Cost
Indirect Cost,
"ntersst
Depreciation
-re-tax Income
Ircc:"e ta/>
After-tax income
Annual cash flow
Total Investment
Pre tax ROI
After tax ROI
Cash flow ROI
$l,OuO
620
350
95
1C4
20
25
25
6
19
44
3 $4



Percent
100.0
56.0
15.0
18.0
3.0
4.0
4.0




7.3
5.5
12.8
2,500 Tons/Year
$i,coo
M50
800
230
250
50
62
58
21
37
99
811



Percent
100.0
55.0
16.0
18.0
3.0
4.0
4.0




7.2
4.6
12,2
8,000 Tons /Year
Si, 000
3,760
1,840
704
763
141
177
135
58
77
254
2,272



Percent
100
49
18
20
4
5
3




5
3
11
.0
.0
.4
.0
.0
.0
.6




.9
.4
2
13,000 Tons/Year 30,000 Tons/Year
$1,000
5,330
2,535
1,062
1,150
186
232
155
73
92
324
3,187



Percent
100.0
48.0
20.0
22.0
3.0
4.1
3.1




' 5.2
2.9
10.2
$1,000
11,250
4,350
2,950
3.196
235
294
225
102
123
417
5,310



Percent
100.0
39.0
26.0
28.0
2.0
3.0
2.0




4.2
2.3
7.9

-------
                       D.   Return on Investment
In Table 111-26, the results of the returns on invested capital by model
plant -ere displayed.  From this table, several general conclusions can
be made:

     1.  Multi connodity plants have a more satisfactory return than do
         the single commodity plants and the specialty plants.

     2.  Freezing plants average somewhat higher returns on invested
         capital than do canning or dehydrating plants.  For pre-tax
         ROI, tha average figure is 13.5 percc it for freezers, 11.7
         percent: for canners and 5.9 percent for dehydrators.

     3.  Although most groups of model plants exhibit rising rates of
         return by size of plants, there are exceptions in four groups
         out of the 15 groups.

Pos_sible_ Inpac_ts

From the foregoing statement and the tabulation of Table 111-26, there
are indicated several areas of potential impacts which may develop from
added costs of pollution control.   Those plants with marginal returns on
investment, i.e., less than 6 percent, will certainly have difficulty
financing pollution controls arid paying for any incremental operating costs
Most seriously impacted are mushroom, corn and potato chip plants.

Less potentially impacted5 but still vulnerable, are pickle plants of all
sizes and the three smaller tcmato plants.
                          E_.	Va 1 ug


For each model  plant, there are three ways in which assets can be valued.
In each case the values used  in this analysis were based on the industry
survey of plants.

Table 111-27 shows a tabulation of all  model  plants and the results of
valuing the assets at:

     a.  Salvage value

     b.  Book value

     c.  Reolacement value.
                                111-35

-------
Table  111-26.  Model  giants  return on investment - 1973
Hodi'l plants
Coraiodities 1)


Single Cornnodity l'i ants
Corn
Cot n
Hushr'joms
I1ushroo-:'s
Mushrooms
Hjshreo. is
Pickles
PicKles
Pickles
Sauerkraut
Sauerkraut
Tomatoes
Tonatces
Tomatoes
Tomatoes
Multi-Co^ iodi ty plants
Corn, peas
Corn, peas
Corn, peas
Corn, peas
Corn, p"as, G. Beans,
carrots
Corn, peas, G Reanr. ,
carrots
Corn, pets, G. Beans,
carrots
Corn , ' " ^s , G. Per, n j ,
cor
Corn, , .: , G. B> »,,,
c a r r o i '.
Corn, PC'S, G. ['.i-din,
cai i ''ts
Corn, pecs, G. [Vi.;is,
Cc"rrete
Corn, pec. s, G. R;d:r>,
carrots
Broci,; ' . , rr-ii 1 1 ;' ' I •
Put .• ; " f n i;,s
!' < >1 C i| s
I'o! >' • lii,.
IV t ;'" i< "-,
1 ' 1 1 i : . i n i . .
^JiO



C
C
C
C
c
c
c
c
c
c
c
c
c
c
c

c
c
c
c

c

c

c

F

r

r

F

F


F
r
c
c
c
c
c

c
t
c

f
(
r
c
c
c
c
c
c.
(
V'
1)
;l
I'
1)
Si/e
fanual

t on b
5,500
18,000
200
1,500
? , 500
5,000
1,500
6,0'JO
10,000
6,000
9,500
1,500
4,500
25,000
160,000

3,000
32,000
3/.000
120,000

10,000

25,00'J

50,000

5,000

10,000

18,000

25,000

60,000

8,000
25,Cr)0
40,000
2,010
7,01'0
?0,0'!0
70,000
ir»,coo

5,000
5 0,00:.
?0,000

TOO
2,f)')0
!..IXiO
2,nno
d",WJ
18,0'Ki
60,000
1,500
6, ('O;)
JO.UJO
l,n;'i
f' ' ! )
?',() 'tl
1 '• , w '' )
-> ' , ' '' '' '
t* i e • tax
no i



6.3
4.7
0.5
0.9
1.0
1.2
6.7
7.5
9.2
13.6
15.4
9.0
8.8
7.7
21.7

12'. 6
15.8
18.3
20.2

13.6

14.8

16.0

10.1

12.2

13.6

T/.7

15.6

7.0
I!./
24.5
9.2
8.9
9 7
9.2
6.3

20 1
23.7
11.0

7.1
7.8
8.5
C.'i
9.3
i ;-, . o
23.1!
11. r,
n.'.
16. /
/.-;
7 '-'
', fi
' 2
•1 ./
After-lax
KOI


_ _ _ _ _ i p j cent — ______
2.3
3.0
0.3
0.6
0.6
0.7
4.5
A. 3
5.0
7.6
8.5
7.0
6.0
4.3
11.4

8.3
8.7
9.7
10.5

7.7

7.9

8.5

6.1

6.8

7.4

7.4

8 3

4'.0
6.2
11.6
7.0
5.5
5.2
4.8
4.9

11 .2
12.5
6.2

5.2
4.8
4.7
3.8
4.9
9. A
}2.f
8.0
7.6
8.6
r i
', . '•
3, 1
2. :;
2 i
Cash flow
R01



7.6
7.8
7.6
8.1
8.1
6.4
7.7
7.6
8.1
12.8
13.8
17.0
13.7
9.9
16.0

15.3
16.2
14. A
14.5

13.8

15.4

14.6

11.7

12.0

15.9

13.9

16.2

9.3
10.0
16.0
11.1
9.7
9.2
8.8
8.4

17.1
6.2
8.7

8.3
'/ ,A
6 9
O . 'J
<;.g
13.1
15.1
13.fi
12, a
13.9
12.8
i ;> . >
11 .2
1 V- . ?
!.-,
                    Ill-.'tti

-------
     Table  II1-2/.   Oc ",\M r.oii (it  t/.'.it diid s.ilvj-iL-  v.ili.os of fi>,,^l  ^s'-ots of  ivo-Iel plants, 1973
       Coriro;1! t tos
 Sjmjlj^CCV. -)dl|y_[,Jr-rts




 Corn
Pickles








Si lies kiv ut





Toralor-s
Corn,  p.--5
fot it'..  C
Type


. s
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
1
F
F
F
F
F
r
F
c
c
c
c
c -
c
c
c
F
F
F
.[, ,
0
c
r,
c
c
r
t
r
t;
i,
i

Sl?0
Aniiuj 1
tons
5,500
18,000
200
1 , 500
2,500
5,00,1
1,500
6,000
10,000
6,000
9,500
1,500
4,500
25,000
150,600
3,000
12,000
37,000
120,000
10,000
25,0^0
50,0 JO
5, ('00
10,0'0
18,000
25,000
50,000
8,000
25,000
40,000
2,000
7,000
20, (.00
70,000
125,000
5,000
10, (00
20,000
800
2,000
5,000

2,f""i
C / ''0
10 / ^
60,0-0
1,660
6,o":i
lO.f'JO
1,000
2,'/.'J
I:.' '• .
li, .',
'";,[.' it
lard


20
44
50
95
llD
140
33
9
15
10
13
8
9
65
181
10
25
75
100
25
30
50
20
3'j
30
50
70
20
1 2?
270
10
20
75
116
259
40
78
I'.O
10
12
2U

75
12',
'i\ 0
liuO
10
10
15
20
"-"'
40
! -1
1-iU
HUM. V,i
and
fquip


260
695
468
2,700
4,37'.
7.750
160
60j
1,030
78
925
1:'.
1 fiO
445
1,^00
1 ,',,',.
2, , ,')
l.i,-
. Total


280
739
518
2 , / 10 .,
4 .rt'fO
7, COO
193
699
1 ,045
790
938
200
318
2,110
4 ,5:>8
205
815
1,887
5,o;o
500
1,2/5
2,100
600
£3")
1 , ] ! 6
] r'.)0
2,500
780
1 ,600
2,00/J
158
533
1 , 5 '. -•
5,2-05
9,50-;
927
2,185
3,550
170
3 ''2
f'j5

1 ,(:/>.
'( , / /
'' , ,' f i
C.30J
2''0
7 0
9',0
?--,,-l
4 / 3
1,40)
) ,'''.. '
2,;o,
Land
" *» nfK

20
44
50
95
115
140
33
9
15
10
13
8
9
85
1H4
10
25
75
100
25
30
50
20
35 ,
30
50
70
20
122
276
10
20
75
116
259
40
78
150
10
12
20

75
1'5
200
300
10
10
15
20
30
40
50
140
"Buil
and
1 qui
)

26
70
47
270
438
775
16
69
103
78
92
19
31
202
438
26
79
180
494
56
125
200
58
50
109
150
241
75
1 33
180
• 15
52
143
518
925
89
2)1
380
16
31
69

180
3(0
3f.O
600
2)
7li
93
18
45
H,,
1 ' /
(' 'U
K'cKI'J V.llu
d
p. Total


46
114
97
365
653
915
49
78
118
88
105
27
40
287
622
36
104
255
694
81
155
250
78
125
133
200
3)1
96
260
456
25
72
223
634
1,184
129
289
530
26
43
79

255
485
560
900
31
88
108
30
75
176
2/6
396
Vi-K nVt
of Hook
- — - 	

If,
15
18.7
13.1
12.3
11.6
26
11
11
11
11
14
13
14
14
14
13
14
12
14
12
12
13
13.4
12
13
12
12.3
17
22
15.8
13.4
14.3
12.0
12.5
14
13
13
15.3
13.4
13.1

13.6
13.0
14.7
14.3
14.1
11.1
11.5
10.0
16.8
12.6
13.7
14.6
                                                 111-37

-------
1.  Book Value
For the model  plants, the book value is shown in total  in Table 111-26
and in detail  in Tables III-7, III-8 and III-9.   Book values  are usually
well below original  costs as these values are normally the depreciated
values carried on company records  in 1973.   Book value lists  land at its
original cost  and the depreciable  assets, buildings,  equipment, and other
are listed at  a net  depreciated value which is the original  cost less the
amount accumulated and taken as depreciation for each asset.

The values for these model  plants  were generated from data from the in-
dustry survey  and therefore are characteristic of plants  processing those-
commodities considered in this study.

2.  Salvage Value

Salvage value  assumes the closure  of the plant and the sale  of the assets
either individually  or collectively for a non-consistent  use.   This method
rules out the  sale of the plant to another company which  would continue to
operate the facilities for the same purpose, thus making  no  change in total
productive capacity  of the industry.

The salvage valuations shown in Table 111-27 assume that  land  has a salwv:
value equal to its original  cost and can be resold at that cost.  There may
be given circumstances where land  values have increased substantially above
original costs and salvage sale of lane! could return  more than 100 percent
of its original  cost.  However, for purposes of this  an&iysis., the assumption
is made that land will be salvaged at a value equal to its original cost.

Buildings, equipment and other assets have less  salvage value  as related
to cost than does land.  For purposes of this analysis, an assumption hos
been made that this  salvagt value  will average 10 percent of the current
depreciated values shown in Tables III-7, III-8 and III-9.
Working capital  is not shown in  the
theless is part  of the total assets
                                    fixed assets of Table 1 1 1-27, never-
                                    of Tables III-7, iII-8 and III-9.  In
determining values of salvage in the impact and closure analysis to follow
working capital is considered current and liquid and therefore subject t-
salvage at 100 percent: of its book value.
In summary, the salvage value of assets shown in
of the following percentages of book value shown -'
                                                 Table 111-27 is made up
                                                     the model plants:
         Land

         Buildings

         Equipment

         Other Assets
                             100%
                              10%
                              1025
                                 111-38

-------
In this table,  the recoverable  value  of the total  fixed  assets  range from
a low of 11 percent to a high of 25  percent.   Normal  recovery or salvage
rates would be  from 12-15 percent.   The very high  25  percent salvage rate
appears to be a unique condition in  the small  pickle  plant where land
value is an abnormally high  portion  of the fixed  asset value.

3.  Replacement Value

Replacement implies that land,  buildings and equipment are replaced as  new
in the current  market.  In comparison with book value., which is a depreciated
value, replacement cost will  be higher, primarily  because of two factors:

     1.  Replacement value (new cost) is an undepreciated value; whereas,
         book value is a depreciated  fioure--the  amount of the depreciation
         being  a function of the age  of the plant  and equipment.

     2.  Prices of land, buildings  and equipment  have risen substantially
         as a result of inflationary  pressures and resultant higher costs
         of labor, materials and land.

From the industry survey, respondents have indicated  that replacement
costs vary from two to 12 times book  value.  Considering this survey and
the factors enumerated above, it appears that replacement cost or value
will average five times book value.   These will be values that can be used
when considering investment costs for new sources.
                                111-39

-------
                          IV.   PRICING EFFECTS
The industry impact of increased processing costs associated with the
imposition of requirements for effluent pollution controls on the fruit
and vegetable processing industry will  be directly influenced by the
ability of processors to pass  pollution control  costs forward to the
consumer in the form of higher prices for finished products or backward to
suppliers in terns of lower prices for raw materials and purchased
services.  To the extent that  such cost-trdnsference opportunities are
limited, then the costs of effluent controls will  have to be absorbed by
processors, profits will be reduced and the impact on  the industry will
be more severe.
The specific price impacts of effluent controls,  for the fruit and vege-
table processors included in this analysis,  will  be considered in Chapter VII
Impact Analysis.  This chapter will  examine  those industry and product char-
acteristics which bear on the ability of the fruit and vegetable processing
industry to make the required pricing adjustments.

This chapter will consider the following price-related factors;

     1.   Demand
     2.   Supply
     3.   Industry pricing processes
     4.   Processing and marketing margins
     5.   Anticipated price effects resulting from imposition of
         effluent guidelines
                               A.   Demand
The market for canned, frozen and otherwise preserved fruits and vegetables
includes five major segments of demand (1)  consumers-served mainly through
retail food stores, (2)  institutional  food  purveyors, (3)  government pur-
chases, (4) secondary processors and (5)  export markets.   The importance of
each of these demand segments varies from product to product and from time
to time.
1.   Trends in Demand
Demand for processed fruits and vegetables varies in both the long-run and
the short-run.
                                  IV-1

-------
Long-run changes in demand result from gradual  changes in dietary patterns,
consumer tastes and preferences,  population growth, income changes and
changes in technological  processes which affect the availability and/or
convenience of these foods.

Short-range changes in demand are more closely related to supply-price
related factors.  In the case of  fresh fruits and vegetables, seasonal
supply factors are major determinants of price and will  vary substantially
within a production season.   However, there is less short-run (intra-
seasonal) variation in the demand and price for processed fruits and vege-
tables since once the carryin and pack are established,  the supply for
that period essentially is fixed.

Some indications of trends in consumption can be analyzed by evaluating
trends in (1) population, (2) per capita consumption, (3) government
purchases, (4) foreign trade and  (5) total pack and carryover by major
product lines.

2.  Per Capita Consumption

Patterns of consumption for fruits arid vegetal)! es have changed appreciably
during the past 20 years, in terms of product form and in terms of consume
of various products.
  .ble^ "_P9ir_c_fti:!Jta_ S°nluJT!j)tl'on ~ Tah1e !V-1 shows civilian per capita
consumption of fresh '"canned ami frozen vegetables, on a processed weight
basis, for the period 1950-1974.  Total per capita consumption of fresh
vegetables decreased from 115 pounds to 98 pounds during the period while
total processed consumption rose from 45 pounds to 79 pounds, a gain of
76 percent.   Consumption of canned vegetables increased from 42.1 to 55.9
pounds, a gain of 33 percent and consumption of frozen vegetable" increased
from 3.4 pcunds to 23.2 pounds, a gain of 582 percent.

Consumption of commercially produced processed vegetables decreased during
1974.  These changes are attributable to the recent consumer preference
for fresh vegetables which then are often preserved by the  indivduals
at home.  The recent popularity of home gardens also  has had its  influence-
on consumption of processed foods as more and more people are seeking  the
sociological and economic benefits of growing their own vegetables.

These shifts in cnn.^mption reflect the changing patterns of family  living
in the United State?,.  Until 1974, the emphasis on convenience foocK was
reflected in the in.. 'eased consumption of both canned and frozen  vegetables
and the increasing  , -.pcrtance of  "rozen vs. canned and fresh forms reflec1'
the greater ac.rpial. :1 i ty of f roz an vs. canned  foods  plus substantial  impv
ments in home free.:.. 'S aiv refric 'rator-freezer combii., lions as well as
self-service free;;  • counters in  etail food stores.  Preferences during
1974, howc-Y'. r, charged as fresh vegetables and  home canning experienced
an increase in popularity.


                                I/-2

-------
      Table IV-1.   Commercially produced  vegetables:   Civilian
           per capita consumption,  United States,  1950-73
                                       Processed  wciqht basis
Year
1950
1951
1952
1953
1954

1955
1956
1957
1958
1959

1960
1961
1962
1963
1964
          Fresh--7
        ~ObsT

           115.2
           111.9
           111.6
           109.1
           107.2

           105.2
           107
           106.
           103,
           102.
           105.8
           103.7
           101.3
           101.2
            98.6
 Total
TTbTT
  45.5
  46.4
  47.3
  48.7
  47.8

  50.0
  51.0
  51.4
  52.8
  53.7

  54.3
  54.7
  58.2
  59.1
  60.7
 Canned
TTbTT

  42.1
  42.1
  42.0
  43.3
  41.9
  43.4
  43.9
  43.9
  44.7
  44.8
  44.
  44.
  46.
  47.
  47.2
 Frozen
TTbTT

  3.4
  4.3
  5.3
  5.4
  5.9

  6.6
  7.3
  7.5
  8.1
  8.9

  9.8
 10.0
 11.3
 11.6
 13.5
1965
1966
1967
1968
1969
            98.3
            95.9
            98.2
           101
            97
  62.5
  64.8
  67.0
  70.5
  72.6
  48.7
  49.0
  50.6
  52.3
  53.7
 13.8
 15.8
 16.4
 18.2
 18.9
1970
1971
1972
1973
19742/
            98.5
            96.6
            95.9
            97.2
            97.8
  73.7
  76.1
  .77.4
  81.2
  79.1
  52.9
  54.3
  55.2
  57.2
  55.9
 20.8
 21.8
 22.2
 24.0
 23.2
I/
2/
Excludes melons.   Data  include  pickles  and  sauerkraut  in  bulk;  excludes
canned and frozen potatoes,  canned  sweet  potatoes,  canned baby  foods,
and canned soups.

Preliminary.
—   Source:
         The Almanac of the  Canning,  Freezing  and  Preserving  Industries,
         1974 and the Vegetable  Situation,  ERS,  USDA.
                                 IV-3

-------
           Table  IV-2.   Civilian  per  capita consumption - selected vegetables,  by  product  form,  1950,  1960,  1965, 1970 and 1973-/
                                                                  (Pounds)

\X:^-i
" " "•"> !"c
L i ~ i •:
X ~ T • . K
Cjrrct
Fr =, s
?.•• ?ki
s --;•-, 3 c
TV j '_c
B : e *_ s
Corn
r-;-jr,ie
3 : 'j s r k
S,.c-et
~ r-ii'-'o
C'jlif
Potato
Brccco

bl e
"US
:;n3
,1 J3 p C
s

n & squash
'^ fit
es—


s
raut
potatoes
Is sprouts )
lower )
)
" i )

Fr.
0.9
0.5
3. 9
8.8
0.7

1.7
12.9
1.1
7.7
_
_
12.9
0.1
3.0
105.0
1.0
1950
Can.
0.7
0.6
3.4
0.4
5.4
0.6
0.9

1.2
5.2
3.3
1.9
0.7

_
_
-

Froz.
0.12
0.51
0.35
0.03
0.86
0.06
0.38
_
_
0.21

_
-
0.09
0.09
0-.12
0.22

Fr.
0.7
0.4
2.6
7.3
,0.3

0.9
12.6
0.7
8.5

_
7.1
0.1
1.3
108.0
0.4
1 960
Can.
0.7
0.4
A. 2
0.6
4.4
0.7
0.9
17.6
1.3
5.3
4.5
1.5
0.9
_
_.
-
"

Fr
0.
0.
0.
0.
1.
0.
0.
_
_
0.
_
-
-
0.
0.
2.
0.

02.
21
73
76
35
75
11
55


64



19
19
68
63

Fr.
0.6
0.3
.0
7.0
0.2
_
0.6
12.0
0.5
8.1
-
-
6.2
0.1
1.0
-
0.3
1965
Can.
0.8
0.3
4.8
0.6
4.1
0.5
0.8
18.9
1.4
5.5
6.2
1.4
1.2
_
-
-
~

Froz.
0.15
0.69
0.91
0.51 '
1.98
0.07
0.62
-
-
1.13
-
-
-
0.22
0.20
5.72
0.68

Fr.
0.5
3/
1.7
6.6
3/
-
0.3
12.2
3/
7.2
-
-
5.6
2/
0.8
118.0
0.4
1970
Can.
0.7
0.4
5.8
0.6
3.9
0.5
0.8
15.2
1.5
5.9
7.4
1.5
1.2
-
-
-


Froz.
0.14
0.71
1.05
0.77
1.86
0.13
0.68
-
-
1.61
-
-
-
0.22
0.30
11.11
0.82

Fr.
0.4
3/
1.5
6.6
3/
-
0.5
12.5
3/
8.1
-
-
5.2
21
0.7
119.0
0.5
1973
Can.
0.6
0.3
5.9
0.6
4.3
0.7
0.9
15.8
1.3
6.4
8.0
1.4
1.3
-
-
-


Fro;
o.i:
0.6C
1 1 f
1 . i °
0.9?
1.7?
O.U
0.5;
-
-
1.57
-
-
-
0.23
0.3?
13.26
1.06
1 /
    Source:  Agn'cultural Statisties, USDA. fresh en a  fresh  equivalent  basis,  canned.
—   Less than 0.05 pound.
—   S~all arrount-rincluded in minor vegetables.
—   Including canned whole tomatoes and tomato products other than soup.

-------
These changes have been largely the result of changes  in  life  styles  toward
more convenience foods and toward  less  formal, less  heavy meals.   The de--
crease in consumption of lima beans reflects  in part a shift away  from
starchy foods, but also reflects the relatively high cost of  limas to the
consumer.  The increase in tomatoes and tomato products in recent  years
has been primarily in the tomato product category especially  catsup and
tomato paste and sauce.  The increasing popularity of  pizza and other tomato,
starch, cheese products (Italian foods) was a major  factor affecting  this
change.  The substantial increase  in pickle consumption is associated
with a change toward sandwich meals and also  with the  affluence of the
American consumer.  In general, rates of change have slowed during the
period since 1967.

Changes in fro/en vegetable use, 1950-1973, have been  substantial  and have
been associated with improvements  in freezing techniques  and  rrw frozen
pioduct forms, with improvements in home freezers and  refrigerators and
with the increasing demand for convenience foods.  Changes in  consumption
leveled off during the period 1967 to 1973 as frozen veyetables found
their place in the consumers diet  and as major technological  changes  in
processing and display of frozen foods  had been completed.

                                                         1967-1973
                                 1950-1973            Annual Average
                                Total Change            ate>  f Chane
Asparagus                           - 8                    -8.7
Lima Beans                          +35                    -1 .1
Snap beans                         +226                    +3.3
Carrots                          +1,138                    +5.5
Peas                               +105                    -1.7
Pumpkin ft squash                   +167                    +4.3
Spinach     '                        +76                    +0.1
Corn                               +648                    -0,6
Brussels Sprouts                   +156                    +2.0
Cauliflower                        +311                    +6.. 8
Potato products                 +10,950                    +9.9
Broccoli                           +382                    +5.4
In terms of pounds consumed, potatoes (13.3 Ibs.), corn (1.5 1bs.) and
peas (1.8 Ibs.) are the major commodities.  The substantial  increase shown
for  frozen carrots results from the high use of frozen carrots  and peas
and mixed vegetables.  The gain in potatoes is almost entirely  in  frozen
french fries and again a substantial  increase was seen in consumption of
pumpkin and squash.

                                IV-6

-------
   .      IeJl_cJLl:li4uL ^ojnsj^nrrtKm  -  Civilian  per capita consumption of fresh
canned,  frozen and. di iecl  fruits  and  juices,  1950-1973, is shown in Table
IV-3.   Significant trends in  consumption  are seen:

       .   A continuing  decrease  in per capita consumption of fresh
          fruits
       .   A constant per  capita  consumption  of canned fruits
          A gradual  increase  in  per  caoita  consumption of canned arid
          chilled  juices  with most of the increase  being in chilled
          juices
          A substantial and  continuing increase in  per capita consumption
          of frozen  fruits  and juices with  88 percent of this increase
          being in consumption of  frozen  citrus juices.

Fresh  fruit - per  capita  consumption changes (Table IV-4) were:


                                1950-1973                   1967-1973
                                  Total                   Annual Average
Fresh  Product                   _Ch_aj!9j? _                Rates of Change
                                 Percent                      Percent

Citrus fruit                       -37                        -1.2
Apples                             -36                        -0.2
Apricots                           -78                        -2.9
Cherries                             0                        +1.9
Cranberries                        -37                        +3.8
Grapes                             -56                        -8.6
Peaches                            -55                        +5.0
Pears                               -40                        +4.2
Pineapples                         +80                       +10.1
Plies  & prunes                     -37                        -1.4
Strawberries                        +7                        +0.6
All fresh fruit                    -32                 '       -0.8


Although overall  consumotion of fresh fruit from 1950 to 1973 was down
appreciably, the consumotion of many of the fruits  has increased from 1967
to 1973 as a result of greater availability in retail food stores pri-
marily associated with improvements  in production and harvesting techniques
as well as improvements in transportation from producing areas.

Canned fruit and juices - per capita consumption changes were:

                                1950-1973                   1967-1973
                                  Total                  Average Annual
Canned Product                   Change	                Rates of Change
                                 Percent                     Percent

Apples & applesauce                +42                        -0.9
Apricots                           -37                        -2.4
Cherries                           -56                        +0.4
Fruit cocktail                     +15                           0

                                 IV-7

-------
              Table  IV-3.   Processed  fruits:   per capita civilian consumption,
                                   United  Stoles,  1950-74
Processed Weight Basis
Year

1950
195]
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1957
1963
1969
1970
1971
1972
1973
1974
Source:
I/ Ann"
Fresh , , Canned and ~, 37
fruits Canned fruits-7 chilled -juices- Dried fruits—
Obs.l
108.8
118.0
114.4
109.4
105.1
99.4
98.9
96.7
94.0
95.7
93.4
88.6
83.4
74.5
78.3
81.1
81.5
81.0
78.2
78.7
81.2
79.8
77.1
75.6
80.0
: The Aln:~.n-tc
IPS. 3 P n 1 p r, A i ; r
(Ibs.)
21.6
19.0
20.8
21.0
21.2
22.5
21.9
22.6
22.9
22.3
22.6
23.6
23.2
23.3
23.0
23.8
22.9
22.6
2J.9
24.2
23.3
21,°
2i.4
21.3
19.4
of the Canning,
p> ,inr i rnt '; hrri
ObsT)
13.5
15.0
14.1
13.4
13.2
12.0
14.8
15.6
1.6.1
14.0
15.1
13.4
14.0
14.2
12.9
12.9
14.9
16.1
16.4
19.3
19.4
20.7
20.8
21.6
19.8
Freezing and
Hoc rhorrip'
(Ibs.)
4.1
3.8
3.8
3.8
3.9
3.6
3.7
3.6
3.0
3.2
3.1
3.1'
3.0
2.9
2.9
3.0
3.0
2.8
2.8
2.7
2.7
2.6
2.1
2.8
3.0
Preserving Industries
; HnrliiHinn h r i n p H ^
4/
Frozen fruits—
and juices
(Ibs.)
4.3
4.8
6.6
7.1
7.4
8.7
8.8
9.0
7.9
8.8
9.1
8.8
9.7
8.0
7.4
8.5
8.1
10.1
9.4
9.3
9.8
10.2
10.2
11.2
11.9
, 1974.
r r ri n h o r r i p s .
Total
pro-
cessed
(ibsTT
43.5
42.6
45.3
45.3
45.7
59.8
49.2
50.8
49.9
48.3
49.9
48.9
49.9
48.4
46.6
48.2
43.9
51.6
50.5
55.5
55.2
r r" ft
54.4
56.9
54.1


   fiqs,  fruit cod.util  and salad, citrus sections, olives (including brinua), pine--
   apple, plums,  prunes, peaciies (including spiced), and pears.

—  Grapefruit, oranqe, blended citrus, lemon and lirne, tangerine and blends, pine-
   apple, apple,  gnine,  and p>~-j"r -juices, and fruit nectars.   Including conned con-
   centrated citrus juices convened to s ing Ir-strength basis  but excUHes ?il i rozen
   juices.

3/
—  Pricv  apples,  apricots, dates, ^iqs, peaches, pears, prunes, and raisin'^.  Excludes
   unirL; chontt bl'j ii>,'.,  _ 
-------
               Table  IV-4.   Civilian per capita consumption, selected fruits ar\d fruit juices, by product form, 1950, 1962,

                                           1966, 1970 and 1973 (pounds-processed cwt.)

Fruit

Fr.
/-pples a applesauce 22.2
Apricots
Oi" rries
Fruit cocktail
P. :••'.: he s
Fears
P", nerjDle
PI IT'S 
-------
                                1950-1973                    1967-1973
                                  Total                   Average  Annual
Canned Product (con'd)            Change  _                fortes_pf_Cha_nue
                                 Percent                    ' Percent

Peaches                            -17                        -3.1
Pears                              +38                        +4.5
Pineapple                          +17                        +0.5
Plum & prunes                      -50                       -10.0
Olives                             -13                        -3.6
Grape juice                        +22                        -0.2
Citrus juices                      +49                       +13.4
Apple juice                       +395                       +10.4
Pineapple juice                    +75                        -0.6
Prune juice                         +8                        -1.6


The increases shown in  consumption of canned fruits  are largely  related  to
the demand for convenience foods.   The  decreases  in  canned apricots,
cherries, plums and prunes are related  to  changing tastes while  the de-
crease in olive consumption is primarily price related.  A general  in-
crease in canned juice  consumption is seen with the  substantial  increase
in apple juice related  to increased use  of apple  juice for infants  and
young children.  In recent years (1967-1973),  the trend toward  increased
consumption of canned juices has continued strong with less change  noted
in consumption of canned fruit items.

Frozen fruits and juices - overall per  capita  consumption increased by  160
percent, 1950 to 1973,  with the principal  changes as follows:


                                1950-1973                    1967-1973
                                  Total                   Averaqe Annual
Frozen Product                   Change                   Rate s _of_Chance
                                 Percent                     Percent

Apples & applesauce               +114                         +3.7
Apricots                           +33                         -5.5
Cherries                           +37                         +6.4
Peacht,,                            +44                        -2.4
Strawberries                       +34                        -2.0
Other berries                      -33                         -9.9
Grape juice                        -80                       -23.5
Citrus juice                      +403                        +4.6

The principal change in por capita consumption of frozen fruits  and juices
between  1950 and 1973 was the substantial  (403"')  increase in consumption
of frozen citrus juices, of which frozen concentrated nranne juice accounts
for 9? percent of total consumption-  With the exception of cherries,  per
capita consumption tended to  level off curing the period 1967  to 1973.


                                  IV-10

-------
This may be partially due to the establishment of frozen fruits and
juices in a place in consumer's tastes and preferences as well as a
leveling off of the increasing consumption trend as advances in freezing
and frozen retail display technology have been achieved.

Dried fruits - per capita consumption of dried fruits has generally
decreased since 1950.  However since 1967, the declines in consumption
have slowed down; and, for dried dates and pears, consumption has
actually increased.  Specific changes were as follows:

                                1950-1973                   1967-1973
                                  Total                  Average Annual
Dried Prodjci_                   _01l§JL(!§	                Rates J}f_JLh
                                 Percent                     Percent

Apples                             +17                        -1.9
Apricots                           -58                           0
Dates                              -38                        +4.3
Figs                               -38                        -5.1
Peaches                            -82                        -2.3
Pears                              -22                       +23.9
Prunes                             -40                        -1.5
Raisins & currants                 -39                        -7.1
3.   Go ye rnnie n f Pure h a s e s

Government purchases of canned and frozen fruits and vegetables include
purchases for four major uses:

       .  Military
          Veterans Administration
          Child Nutrition Program
          Needy Family Program

Purchases for these purposes, 1966-1973, are shown in Table IV-5 (canned
products) and IV-6 (frozen products).  Military purchases in relation
to total government purchases were as follows:

                                             Percent  to  Military
         Product                           1966 '              1_973^
                                            T
                                            >

      Canned  vegetables                      77                 44
      Canned  fruits                          67                 32
      Canned  juices                          91                  53
      Frozen  vegetables                     100                 71
      Frozen  fruits                         100                 97
      Frozen  juices                          77                 37

                                 IV-11

-------
     Table  IV-5.  Government purchases of canned fruits, vegetables
                        and juices, 1966-1973
Year


1966
1967
1968
1969
1970
1971
1972
1973
Source:

All Vegetables
000/Cases
24/303
16,437
16,355
12,475
18,302
13,167
11,101
11 ,562
6,346
The Almanac of the Canning
1974.
All Fruits
000/Cases
23/2 1/2
6,337
9,621
5,300
5,574
7,142
6,128
6,533
3,983
, Freezing and

All Juices
000/Cases
24/2
4,409
9,101
3,272
8,218
8,050
7,759
6,673
4,735
Preserving Industries,

      Table  1V-6.
Government purchases  of frozen  fruits,  vegetables  and
              juices, 1966-1973
Year

1966
1967
1968
1969
1970
1971
1972
1973
Frozen Vegetables
(000 Ibs.)
67,981
79,241
72,592
80,270
83,865
73,260
91,591
100,798
Frozen Fruits
(000 Ibs.y
24,895
25,930
23,883
20,588
19,227
14,709
9,693
9,164
Frozen Juices
(000 Ibs.)
31 ,592
142,966
18,750
22,3^9
31 ,161
35,862
13,550
40,817
Source:   The Almanac  of  the  Canning, Freezing and Preserving Industries,
         1974.
                                 IV-K

-------
The substantial  increases in frozen  vegetable  purchases  in  1972  and  1973
were the result  of ourchase of 23  and  25  million  pounds  of  frozen  French
fried potatoes for the child nutrition program.   The  very  large  frozen
juices purchased in 1967 resulted  from the  purchase of 4,943,000 cases
(basis 12/32 oz) of frozen orange  concentrate  for the child nutrition pro-
gram.  Other irajor purchases of frozen orange  concentrate  for  child
nutrition and/or Veterans Administration  were  made in 1966, 1970,  1971
and 1973.

In relation to total  pack, government  purchases  in 1973  were approximately
as follows:

                                           Percent Gov't.  Purchases
              Product                         Here of Totaack __
          Canned vegetables                        2.1
          Canned fruits                            4.5
          Canned juices                            6.8
          Frozen vegetables                        2.0
          Frozen fruits                            1.4
          Frozen juices                            2.7

Thus, it is seen that in most years government purchases  are not a major
factor affecting demand for processed fruits and vegetables.  Further-
more, the- rectnt trend of smaller military forces will  reduce, even
further, the influence of government purchases on the total  demand for
processed fruits and vegetables.

4_. _ Exports
Exports of canned fruits have remained relatively constant since 1967
in the range of 350 to 400 million pounds (Table IV-7).  Exports of canned
vegetables had also been relatively steady in the 85 to 105 million pound
range until 1973 whan 181.5 million pounds were exported.  Major increases
in exports of canned corn and tomatoes and tomato products accounted for
most of the increase in vegetable exports in 1972-73.  Canned juice ex-
ports have reiiiained steady~since 1967 within a range of 28-33 million
gallons.   Exports of frozen juices, led by frozen orang  concentrate,
gained steadily in the 1967-73 period from 5.4 million gallons  in 1967
to 13.8 million gallons in 1973.  Exports of frozen  fruits and  vegetables
were~steady in the range of 30-36 million pounds until 1972-73  when exports
doubled to 65.1 million pounds with most of the increase being  in exports
of frozen  vegetables.
                                 IV-13

-------
           le  YI-7,   Export  volume, processed fruits and  vegetables,  general  categories,  1967-1973

Export Volume
iuu*. ~
Canned fruits
Canned vegetables
Banned juice
" r-.z. :• juices
Frc:-jn fruits
r. "d vegetables
I'ni
(000
(000
(000
(000
(000
£
Ibs)
Ibs)
gal)
gal)
Ibs)
1-967
354,809
100,251
33,115
5,419
32,377
1 968
302
89
29
5
32
,234
,764
,992
,162
,276
1969
439,990
107,384
28,199
5,437
.34,351
1970
396,261
102,587
32,135
7,815
30,342
197
321,
84,
28,
9,
24,
-\
850
717
515
641
036
1972
376,238
103,842
28,568
10,462
36,493
1973
374,505
181 ,515
32,706
13,825
65,129
;o.,rce:   Division  of  Statistics,  National Canners Association.

-------
In relation to total  pack, exports were as follows:

                 Kern                 '           % of 1973 P.-ck
          Canned vegetables                           2.2
          Canned fruits                               9.7
          Canned juices                              12.1
          Frozen fruits and vegetables                1.1
          Frozen juices                               6.9

These data indicate that exports are relatively important for canned juices,
canned fruits and frozen juices, but are of little significance for canned
vegetables and frozen fruits and vegetables.

Table IV-8 shows exports of major canned and  frozen fruits and juices,  1970-
1973 and major importing countries.   The major canned fruits exported are,
in order of importance, canned peaches,  fruit cocktail  and pineapple.  No
major trend in exports of canned fruits  is evidenced in the past four years.
Major markets are Canada and Western Europe.

Exports of canned fruit juices go mainly to Canada and  Western Europe and
are dominated by canned (hot pack) citrus juices which  account for 50 per-
cent of total canned juice exports.   Canada,  Sweden and Western Europe are
the principal export markets.  Canned tomato  juice exports go primarily to
Canada, Japan and Saudi Arabia and it is expected that  exports to Arab
countries may continue to increase.

Frozen citrus concentrated juices dominate frozen juice exports, accounting
for 91 percent of the total in 1973  with frozen orange  concentrate repre-
senting 80 percent.  Canada, Sweden, Western  Europe and Australia are the
major markets.


Exports of canned vegetables and frozen  fruits and vegetables are shown
in Table IV-9.  An increasing trend  is shown  in exports of canned vege-
tables, with the greatest increases  in tomatoes and tomato products, corn
and baked beans.   Canada,  l.'estern Europe and  Japan are  the principal
markets.  Amounts shown, while substantial  in total, represent only a small
part (2.2 percent) of the  U.S. pack  and  the export market does not exceed
4 percent of the total  pack for any  major canned vegetable item.   Exports
of frozen fruits and vegetables were up  sharply in 1973 but still  repre-
sent only 1.1 percent of total pack.   Principal  markets are Western Europe,
United Kingdom,  Scandanavian countries and Australia.

5.  fJemand Characteristics

The ability of processors  to pass forward increased costs, associated with
pollution controls, to the consumer  will  be dependent in part on four demand
characteristics.

                                 IV-15

-------
              Table  IV-8. . Exports of major, canned and frozen fruits and juices, 1970-1973
                                                                                % of
Pro duct	         1970        1971        1972	1973	pa ex	Major countries
                                                  (000 Ibs)                    (197,

  Peaches                        165,573     137,811     134,159     118,087     11.4      W.  Germany
                                                                                          Canada
                                                                                          Switzerland
                                                                                          Bel gi urn-Luxembourg
                                                                                          Sweden
                                                                                          Netherlands
                                                                                          Austria

   "  , i: r .'.-•:                 108, 773      76,832      92,738     109,140     19.2      Canada
                                                                                          k.  Germany
                                                                                          Bel gi urn-Luxembourg

  Pineapple                       68,648      63,321      71,310      78,764     10.2      W.  Germany
                                                                                          Bel gi um-Luxenbourg
                                                                                          France
                                                                                          Canada
                                                                                          Netherlands
                                                                                          Switzerland
  "cars                            8,743      10,109      13,047       9,239     2.2      W.  Germany
                                                                                          Canada
  Other                           44,524      33,777

Total  canned fruits              395,261      321,350     376,238     374, 5C5      9.7

Craned JU^'CGS - call ens
  ;' I
  ^ v- 3 n o
                            3,740        3,051       2,693       3,026      4.5      Canada
fr_, ,t, sinnle strength
anc concert        '        6,358        5,2^9       5,257       5,294      3.5      Canada
e, 'Png.e str.  and cone.    14,249       11,935      10,115      11,607     12.5      Canada

                                                                                  France
                                                                                  W. Germany

                                                          continued	

-------
              Table  IV-8.  Exports of major canned and frozen fruits and juices, 1970-1973 (continued)

Product IP/0
_Canned_j u_i_ces ( conti nued )
"(gallons)
Tomato 1,589


Other 6,190
Total canned juices 32,135
Frozen juices
Orange, frozen and concen. 6,097


Grapefruit, frozen and concen. 939


Other - 779
Total frozen juices 7,815
1971 1972

1,461 1,592


6,850 8,910
28,516 28,568
7,839 8,335


998 1,101


804 1 ,026
9,641- 10,462
% of
1973 pack
(1973)
2,536 2.5


10,243
32,706 12.1
11,093 6.3


1,428 16.5


1,304
13,825 6.9
Major countries

Japan
Saudi Arabia
Canada


Canada
Sweden
United Kingdom
W. Germany
Canada
Australia
W. Germany


Source:  The Almanac of the Canning,  Freezing  and  Preserving  Industries, 1974.

-------
             Table IV-9.   Exports  of major canned  vegetables and frozen fruits and vegetables, 1970-1973
Product

Canned vegetables
Tomatoes & tomato products
Corn
Asparagus
Dry beans, baked and other


Cther
Total canned vegetables
rozen Bruits & vegetables (all)




1970


40,608
15,574
7.485
7,638


31,281
102,587
30,342




1971
( n n n

34,758
14,740
4,484
4,893


25,842
84,717
24,036




1972
1 kc \ 	 	

42,864
20,372
3,822
6,528


30,256
103,842
36,493




1973


77,984
51,611
4,053
11,743


36,124
181,515
65,129




% of
pack

9/3)
3.2
3.9
2.9
0.7


-
2.2
1.1




Major countries


Canada
Japan
Hong Kong
Sweden
W. Germany
,- ranee
Nigeria
Switzerland
Dominican Republic
United Kingdom
Bel gium-Luxembbourg
Canada
United Kingdom
Denmark
Sweden
Bermuda
Australia
W. Germany
Sou
The Almanac of the Canning,  Freezing  and  Preserving  Industries, 1974

-------
     a.  The relative importance of the food item in  terms of total  food
         expenditures.
     b.  The price elasticity of the consumer's demand for the product in
         question as indicated by demand response relative to a given price
         change.
     c.  The income elasticity of the consumer's demand, i.e. changes in
         demand associated with changes in income.
     d.  The cross-elasticity of demand, representative of the demand inter-
         relationships between a specific product and substitutes.

The analysis of demand characteristics is a complex process and is,  at best,
approximate only.  It becomes particularly complex when interrelationships
among commodities are considered and where changes in demand characteristics
over time are important.


Partly because of the complexity of this subject,  there  are relatively
few studies available.  The  most recent, comprehensive study was  completed
in June, 1970 and published  in March,  1971.   This  study  "Consumer Demand
for Food Commodities  in the  United  States,  with Projections for 1980"  was
the result of work by Drs.  P.  S.  George and G.  A.  King and  was  published
by the California Agricultural  Experiment Station  as  Giannini  Foundation
Monograph 26.

The study analyzes the  demand  for food commodities in the  United  States
in the postwar period using  both time-series and cross-section  data.   Income-
consumption relationships are  based on data from the  1955  and 1965 USDA  house-
hold food consumption surveys.

The analysis of cross-section  data  emphasized:   (1)  effects of  grouping
observations, (2) choice  between expenditures and  quantities as the de-
pendent variable, (3) effects  of household  size on income-consumption  re-
lationships, (4) shifts in  the regression ct .:fficients (intercepts and in-
come elasticities) between  1955 and 1965, and (5)  regional  variations  in  the
income-consumption relatipnships.

A demand interrelationship  matrix was  developed for 49 commodities or  com-
modity groups at the  retail  level.   Commodities were  classified into  15
separable groups and  all  direct and cross elasticities for  commodities
within a group were estimated  directly.   The cross elasticities corres-
ponding to commodities  outside a given group were  estimated through assump-
tions of cardinal separability.  The synthesis  of  demand interrelationships
was achieved by the use of  restrictions on  demand  equations for an individual
consumer as suggested by  Frisch (1959) and  quantified by Brandow (1961).
Consideration also was  given to the measurement of time  trends  on consumption,
Marketing margins were  analyzed and demand  interrelationships were developed
at the farm level.

Projections of 1980 consumption per capita  were developed  for individual
commodities and group aggregates.   These projections  are based  on a specifi-
cation of constant real prices, exogenous projections of real  income  per
capita, and continuation  of  past time  trends for certain commodities.
                                 IV-19

-------
a.   Fruit and Vegetable  Expenditures  in  Relation  to  Food  and Total  Expenditures

The relative importance  of consumer expenditures  for fruits and  vegetables  as
a percentage of total  food expenditures  and  expenditures  for all  purposes  is
shown in Table IV-10.  These  data  are based  on major food consumption  surveys
conducted by the USDA in 1955 and  1965.   The data show  that in terms of  rela-
tive importance of expenditures,  fruits  and  vegetables  are essentially equal,
each representing approximately eight, percent of  total  food expenditures and
1.9 percent of total  consumer expenditures.   As a group,  expenditures  on
fruits and vegetables were approximately equal to expenditures on dairy  pro-
ducts and cereal and bakery products, but were only  half  as important  as meat

expenditures.  When compared  to similar  estimates made  by Brandow--  in
1961, these data show that fruits  had held their  relative importance,
but vegetables had decreased  slightly in relative importance during the
ten year period.

Within the general "fruit" category,  processed fruits accounted  for 41 per-
cent of total expenditures and within the general "vegetable"  category,
processed vegetables accounted for £.9 percent of  total  expenditure0,,  in-
dicating that relative expenditures  for  processed vegetables were slightly
greater than for processed fruits.

Considering increases in per capita  consumption of processed  fruits and
vegetables and increased costs of processing which have occurred in the
last ten years, it is probable that  the  relative  importance of  expenditures
for processed fruits and vegetables  vs.  fresh products  has increased.

b.   Demand Elasticity

Three typos of demand elasticity are  relevant to  the question  of the  ability
of processors to pass increased costs forward to  consumers in  terms of
higher prices:  (1) price elasticity, (2) cross elasticity and  (3) income
elasticity.  Again, definitive studies on demand  elasticity are  limited,
and the basis for these  elasticities  is  the George and  King  study described
under section (a) of this Chapter.  Table IV-11 shows demand  and income
elasticities for selected processed  fruits and vegetables.

     (1)  Price-elasticity is shown  by  the  underscored coefficients  in  the
          table.  The coefficient  shows  the  percentage  change  in quantity
          taken in response to a  one  percent change  in  price.  All  coefficients
          are negative indicating  that an increase in price will  induce  a
—  Brandow, George h., "Interrelations Among Demands for Farm Products and
   Implications for Control of Market Supply,"  Pennsylvania Aqr. Exp. Sta.
   Bui. 680, 1961 .
                                  IV-20

-------
       Table  IV-10.   Fruit  and  vegetable expenditures as a proportion of
                      retail  food and  total expenditures
Commodity
Fruit
Fresh
Canned
Frozen
Dried
Total Fruit
Vegetables (ex. potatoes)
Fresh
Canned
Frozen
Dried
Total Vegetables
Meats, Poultry and Fish
Dairy Products
Cereal and Bakery Products
Other Food Products
Total all Food
Total Nonfood
Proportions expressed
Food Expenditures

4.85
2.22
.75
.37
8.19

4.27
3.00
.75
.37
8.39 •
33.85
15.35
14.62
19.60
100.0
-
as a percentaqe of
All Expenditures

1.10
.51
.17
.09
1.87

.97
.68
.17
.09
1.91
7.72
3.50
3.33
4.46
22.79
77.21
Source:   George,  P.  S.  and  G.  A.  King,  "Consumer  Demand  for  Food  Commodities
         in the  United  States  with  Projections  for  J930,"  California Agri-
         cultural  Experiment  Station,  Giannini  Foundation Monograph
         Number  26,  March,  1971.
                                     IV-21

-------
                   Table IV- 11 .  Selected fruit and vegetable demand and income elasticities
Selectea Canned
Fruits
Frozen 'Dried
Fruits Fruits
"^roze
"^ ried
o c -L ._ •_ .
?,- V e (-•

n Fruits - 1 <
Fruits
i d Canr-d Fruits
:hes
"T, '^ ° ?
t \ egetabies
r-r 3 se tables
O
ed Canned Vege:
atoes
Canned Fruits
e tables
0.
0079
0184
0011
Cui
003
004
003
0005
003
.003
.0641
.0000
-.0001
.0002
.00006
.0003
.00006
.0001
Peache^
.013
. 106
-.759
/155
-. 00004
.001
.001
.001
.001
.001
1-' .e- Frozen
apple Vege.
,0005
.0001
. 125
-.826
.000005
.0003
.0005
.0003
.0005
.0003
.0009
.0001
.0004
.00002
-1.03
.015
.016
.015
.016
.015
Dried
Vege.
. 001
.0001
.0005
.00003
.007
-.48
.059
.00003
.014
.0004
Selected Canned
Vegetables
Corn
„ 002
.0003
.0009
.00006
.010
.078
-.255
.00000
.047
.0004
Tomatoes
.001
.0001
.0005
.00003
.007
.00000
.00001
-. 176
.033
.0002
Peas
.002
.0003
.001
.00007
.012
.024
.059
.056
-. 185
.0006
Other
Canned
Fruits &
Vege.
.009
.0003
.001
.00007
.002
.0003
.003
.001
.003
-.40

In corn •
.651
.315
.341
.447
.616
.217
.025
.173
.032
.200
rce:   George,  ?.  S.  and G.  A.  King,  "Consumer  uernand for Food Commodities  in the United States with Projections for
      1980,"  California Agricultural  Experiment Station, Giannini Foundation Monograph Number 26, March, 1971.

-------
     decrease  in   quantity demanded by consumers.  A coefficient of -1.0
     (e.g.  frozen  fruits) indicates that the quantity demanded varies
     proportionately  to the  change in price—unit elasticity.  A co-
     efficient of  greater than  -1.0 (e.g. frozen vegetables, -1.03)
     indicates that the quantity demanded varies proportionately at a
     greater  rate  than the change in price—an elastic demand.  A co-
     efficient of  less than  one (e.g. canned tomatoes, -.176) indicates
     that  the  quantity taken varies proportionately at a lower rate than
     the change in price—an inelastic demand.

     It is  important  to note that, with the exception of frozen fruits
     and frozen vegetables,  the processed fruits and vegetables shown
     in this  table have relatively inelastic demands.  In order of
     elasticity, the  products shown are:

             Item             Elasticity coefficient    Elasticity 'type

     Frozen vegetables                  -1.03        Slightly elastic
     Frozen fruits                     -1.00        Unit elasticity
     Canned pineapple                  -.826        Slightly inelastic
     Canned peaches                     -.759        Slightly inelastic
     Dried fruits                       -.650        Moderately inelastic
     Dried vegetables                  -.480        Moderately inelastic
     Canned corn                        -.255        Inelastic
     Canned peas                        -..185        Inelastic
     Canned tomatoes                    -.176        Inelastic

     As seen  from  these data, the demand for dried products  is more
     inelastic than that for frozen products and the demand  for canned
     products  is more inelastic than that for either the frozen or
     dried forms.  Also, the demand for vegetables tends to  be more in-
     elastic  than  that for fruits.  For products with an inelastic
     demand,  an increase in  price will result in less than proportion-
     ate decreases in total  revenues.  As a result, based on demand
     elasticity alone, the opportunities to pass forward increased
     costs as  higher  prices  should be greater for products .with an in-
     elastic  demand.

(2)   Cross-elasticities are  shown in Table IV-11 by the coefficients
     (other than   those underscored) under each commodity.   For example,
     the coefficient  of cross-elasticity between canned peaches and
     canned pineapple is .155 indicating that for a one percent in-
     crease in the price of  canned peaches, there would be a 0.155
     percent  increase in the demand for canned pineapples.   In general,
     the higher the cross-elasticity coefficient, the closer the sub-
     stitute  relationship between the two products,  A cross-elasticity
     of 1.0 would  indicate perfect substitutes.  As seen from Table VI-11,
     substitution  relationships between fruits and vegetables and between
     canned,  frozen and dried forms are not very close.  This means that
     there  would be relatively  minor shifts between products or product
     forms  as  the  result of  a price increase associated with attempts
     to pass on increased costs of effluent abatement.

                            IV-23

-------
    (3)  Income elasticity - Income elasticity of demand reflects the pro-
         portionate change in quantity demanded of a specific product in
         relation to a proportionate change in incomes of buyers.  Income
         elasticity coefficients are shown in the last column of Table IV-11.
         In general, the higher the coefficient, the more responsive is the
         demand to a change in income.  All food products, as a group, have
         an income elasticity coefficient of .176 indicating that expenditures
         for food, in total, are relatively unresponsive to changes in income.
         For those processed fruit and vegetable products listed, the follow-
         ing situation existed:
         Product
         Frozen
         Frozen
         Canned
         Canned
         Dried
                fruits
                vegetables
                pineapples
                peaches
               fruits
         Dried vegetables
         Canned tomatoes
         Canned peas
         Canned corn
Coefficient

   .661
   .616
   .447
   .341
   .315
   .217
   .173
   .032
   .023
                                               Income Elasticity Relative
                                               to all Food  Products  (1.176)
High
High
High
Slightly
Slightly
Slightly
Average
Low
Low
nigher
higher
higher
                               B.   Supply
The supply of processed fruits and vegetables  consists  of three  parts:
(1) current domestic pack, (2) carry-in stocks and  (3)  imports.   In  the
long run, this supply is essentially equal  to  total  demand since the entire
supply eventually is consumed.  In the short run,  supplies and  demand do
not balance exactly and this imbalance is reflected  in  the variations which
exist in carry-in volumes, i.e.', that volume of processed product which has
not been sold by the beginning of a new pack season  and is "carried  in" as
a part of the total supply for the coming year.
1.  Pack
Pack data are
year's crop.
              representative  of the  processing  volume  from  the  current
              These  data  show the  volume  of  pack  for major  commodities  in
standardized cases.   Analysis of pack  data shows  the relative  importance
of the various commodities  and trends  in  recent years.   Data are  given  for
the period 1969-70 through  1973-74.  Canned  pack  statistics are from the
Nft^nal  Canners Association, frozen pack data  are  from the American Frozen
Fooa Institute.
                                 IV-24

-------
Canned vegetable packs are shown in Table IV-12.

These data show the following dominant products:

                                            1973-74 Pack       Percent
                 Product                     (OOP cases)      of Total
          Tomatoes and tomato products        101,553            31.4
          Sweet corn                           55,228            17.'
          Green beans                          50,887            15.7
          Green peas                           29,558             9.1
          Total, 4 commodities                237,226            73.3


Other products with packs above five million cases are:  sauerkraut, beets,
sweet potatoes, spinach,  asparagus, lima beans,  carrots and white potatoes.
These eight products accounted for 60,225,000 cases in 1973-74 or 18.6 per-
cent.  This, plus  the 73.3 percent represented by the  four major commodities,
totals 91.9 percent, leaving 8.1 percent of the  total  pack to be accounted
for by all other canned vegetables.

One  product not listed on the preceding table but yet is considered one
of the more dominant products is dry beans which on the 1972-73 season
had  68 million cases canned.

Trends in volume of pack during the past five years are as follows:

          Up strongly     Up moderately   Steady            Down__m_odGrate1y

          Tomatoes        Green beans     Green peas        Sweet potatoes
                          Sweet corn      Carrots           Beets
                          Spinach         Wax b°ans         Sauerkraut
                          Mushrooms       M--xed vegetables  Asparagus
                                          Leafy greens      Pumpkin and squash
                                          Field peas        Lima beans
                                          Carrots and peas
                                          Pimentos
                                          Okra
                                          Succotash

Canned fruit packs are shown in Table IV-13.

Dominant products  are as  follows:

          Product          Pack, 1973-74 (OOP cases)    Percent of Total
          Peaches                    24,473                  25.2
          Applesauce                15,166                  15.6
          Pineapple                 14,981                  15.4
          Fruit cocktail             13,384                  13.8
          Pears    •                  9,813                  10.2
          Total -  5 fruits          77,817                  80.2


                                 IV-25

-------
                             Table  IV-12. Summary of canned vegetable packs,  1969-1974-
l\3
cn
Pack, 000 Cases

Product
Tomatoes & tomato products - total
Tomatoes, whole peeled
Tomato juice
Tomato catsup
Tomato chili sauce
Tomato puree
Corn, Sweet
Beans, Green
Peas, Green
Potatoes, Sweet
Beets
Sauerkraut
Asparagus
Spinach
Potatoes, White
Carrots
Pumpkin and Squash
Beans, Wax
Mixed Vegetables
Beans, Lima
Leafy greens
Peas, field
Carrots and Peas
Mushrooms
Pimentos
Okra and Tomatoes
Succotash ,
Okra
Total
— Source: Division of Statistics,
— Includes only No. 10's or -larger.
— 1970 pack, data not available for
-/ 1958 pack.
— ^ 1972 pack, data not available for
— ' 1972 pack, data not available for

1959-70
82,387
32,036
33,653-,
8,019^
1,665
7,014
49,387
42,481
32,071
21,499
11,339
10,569
6,817
6,577
6,110
5,463
5,244
4,858
4,357
3,596
3,440
2,946
2,438,,
2,032-x
876
475
383
368
296,714
National Canners

1971-72.

1971 & 1973.
1973.

1970-71
91,131
39,017
35,952-,
8,711-'
1,504
5,947
46,995
43,189
23,697
9,846
11 ,310
12,088
5,972
7,270
6,602
5,338
3,973
4,382
4,367
2,776
3,527
2,393
2,086A/
2,032^
627
348
339
443
295,781
Association





24/303 cans
1971-72
98,218
38,367
38,4117/
12,134^
1,462
7,844
53,757
45,213
33,137
10,056
10,430
11 ,266
5,542
7,675
7,849
5,310
-f ,581
4,797
4,482
3,116
4,443
2,742
2,1055/
3,637-'
738
378
338
355
320,226







1972-73
95,987
43,301
31,074,,
10,161-'
1,746
9,705
52,957
44,383
35,081
9,461
10,021
10,008
5,848
8,255
5,022
5,529
4,064
3,173
4,135
2,116
2,776
2,637
2,001,,
3,636-'
650
326
331
261
306,653







Estimated 1973-74
101,553
45,431
33,9367,
10,528^-'
1,763
9,895
55,223
50,887
29,558
9'461fy
1 0,021-F-y
10,008-'
5,794
8,944
5,022f'
5,529^
4,632
4,115
5,891
3,150
4,029
2,817
2,186,,
3,637-'
269
264
400
283
323,678







-------
Other important canned fruits are apricots and cranberry sauce, total pack
of these two products, 1973-74 was 8,807,000 cases or 9.1 percent of total
pack.  Thus, these seven fruits accounted for 89.3 percent of the total
canned fruit pack.

There has been a slight decline in the volume of canned fruit packed over
the past five years but no real trend is evident.

Canned fruit juice packs are also shown in Table IV-13.  Grapefruit, pine-
apple, apple and orange are all major pack items with packs in excess of
14 million cases.  All packs shown- are hot-pack, single-strength equivalent
basis.


There appears to be a slight decline in the pack of canned pineapple juice,
but other canned juices have maintained their volume over the past five
years.

Frpzen vegetab1e packs, 1969-70 through 1973-74 are shown in Table IV-14.
These data show the dominant position (in terms of pounds frozen) of
potatoes, which accounted for over 50 percent of the total frozen vegetable
pack in 1973-74.  Other major commodities are as follows:

          Product                     1973-74 Pack (OOP Ibs.)  Percent of Total

          Peas                                387,749                7.5
          Corn, cut                           294,223                5.7
          Beans, green and wax                290,861                5.6
          Carrots                             231,688                4.5
          Broccol i                            213,165               JL_2_
          Total - 5 products                1,417,686               27.5

These five products, plus frozen potato products account for 79.7 percent
of the total pack of frozen vegetables.  The trend in the pack of frozen
begetables over the past five years is definitely upward, increasing by
32 percent.

The relative changes in frozen pack 1969-1973 were as follows:

     Up strongly         Up moderately        Steady        Decrc-"-re_

     Corn-on-cob         Beans, lima baby     Corn, cut     Beans, lima, Fordhook
     Carrots             Potato products      Peas, green   Mixed vegetables
     Spinach             Cauliflower
     Beans, green & wax  Broccoli
     Brussels sprouts
                                 IV-27

-------
Table IV-13. Summary of canned fruit and fruit juice packs, 1969-1973—
Pack (000 cases - basis 24/2'2)

FRUITS
Apples (b)
Applesauce
Apricots
Blackberries
Blueberries (a)
Boysenberries (d)
Raspberries
Strawberries
RSP Cherries
Sweet Cherries
Cranberries (b)
Figs (c)
Frt. Cocktail (c)
Fruit Salad (c)
Grapef. Seg. (b)
Mixed Fr. (c)
Peaches
Pears
Pineapple (b)
Purple Plums
Total Fruits
cmiTT V iTprr V D ,
rt\'Ji i uoiUt-o
Apple
Grapefruit
Oranga
Blended Citrus
Pineapple
Total Juices
Total Fruits and
Juices
1969-70

2,877
16,758
5,543
178
237
21
33
42
1 ,505
947
3,519
334
16,686
788
3,515
728
37,538
10,590
16,871
2,209
120,919

13,390
22,124
14,296
2,420
25,322
77,552

198,471
1970-71

2,090
14,131
3,263
156
129
33
57
51
978
663
3,881
370
13,081
658
3,506
548
29,602
8,610
17,813
840
100,963
(Ba
14,118
25,993
15,452
2,500
25,715
83,778

184,741
1971-72

2,358
15,148
3,26"
169
209
12
18
33
1,041
536
3,453
205
13,334
784
2,752
695
25,762
10,309
17,652
1,199
98,932
?is 24/2 's)
13,696
26,177
13,852
1,983
24,840
80,548

179,480
1972-73

2,162
11,942
3,041
124
179
. n.a.
14
39
1,299
393
3,501
n.a.
11,855
724
2,587
752
24,016
9,063
16,540
394
88,725

13,832
28,262
17,053
2,135.
20,140
81,422

170,147
1973-7-

3,246
15,166
4,094
26
275
n.a.
n.a.
n.a.
579
503
4,713
n.a.
13,384
752
3,027
736
24,473
9,813
14,981
1 ,261
97,029

14,793
26,576*
14,385*
1,932*
20,590
78,276

175,305
^a' Includes huckleberries.
* ' Pack beginning year shown.
^c' California.





^ ' Include:* younqberries.
(e)
x ' Pack not yet compi
led. See
indi vi dual
commodities
for packs to
May 1974.
j_/  Source:  Division of Statistics, National  Canners Association.
     Estimated.
n'a-  Not avallable.

-------
                               Table  IV-14. Summary  of  frozen  vegetable  packs,  1969-1973-^
ro
vo

Product
Potato products
Peas
Corn, cut
Beans, green and wax
Broccoli
Carrots
Spinach
Mixed vegetables
Beans, lima, baby
Corn-on-cob
Cauliflower
Beans, lima, fordhook
Brussels sprouts
Other vegetables
Total
— Source: American

1969-70
2,048,408
367,323
289,268
197,799
153,784
150,945
107,182
101 ,400
82,562
73,914
69,744
55,792
40,083
177,027
3,915,231
Frozen Food Instit

1970-71
2,404,389
344,520
216,097
212,362
185,157
173,054
145,694
110,333
73,012
80,889
59,782
35,844
42,663
231,935
4,316,731 •
.ute.
Pack (000 Ibs.)
1971 -72
2,565,118
348,418
226,835
228,763
189,600
143,681
156,991
112,388
73,898
106,893
67,659
40,690
49,195
264,232
4,574,361


1972-73
2,593,848
340,075
273,776
260,941
234,344
165,879
160,050
118,677
92,634
133,064
94,070
52,968
55,845
605,160
5,181,331


1973-74
2,691,073
387,749
294,223
290,861
213,165
231 ,688
159,501
99,435
98,112
166,830
96,098
51,577
56,836
678,660
5,515,808


-------
Frozen fruit packs, 1969-70 to 1973-74 are shown in Table IV-15.

Dominant frozen fruits are:

     Frozen Fruit               1973-74 Pack (OOP IDS.)   Percent of Total

     Strawberries                      168,552                  25.9
     Apples and sauce                  135,086                  20.8
     Cherries RSP                      109,368                  16.8
     Peaches                            81,388                  12^5
     Total - 4 products                494,394                  76.0

These four products account for 76 percent of the frozen fruit pack.  Other
significant fruits packed include blueberries and red raspberries.  The
pack of frozen fruits nas remained relatively steady during the past five
years.

Frozen fruit juice packs are shown in Table IV-16.  The frozen juice pack
consists almost entirely of frozen orange concentrate, the 1973-74  pack
being 176,073,000 gallons (or 93 percent) out of a total of 189,25-1,000
gallons.  Led by frozen orange concentrate, the pack of frozen fruit juices
has grown rapid!v during the past five years, the 1973-74 pack being 161
percent of the- i969-70 volume.


2.  Carryin.

Carryin or carryover represents that volume of processed product which has
not been sold by the beginning of a new pack season and is "carried in"
as a part of the total supply for the coming year.  Carryin is influenced
by a number of factors, but two predominate:  (1) size of the previous year's
pack as influenced by the volume of production of fruits and vegetables for
processing and (2) consumer demand.  Packers watch year-end carryins very
closely in pi a- n'ng their pack and pricing policies for the corning  year.
A low carryin  i.> an evidence of a strong demand as related to available
supplies.

Carryin for selected canned fruits and vegetables for  the period  1969-1973,
is shown  in Table  IV-17.  Carryin data are not available for all  products,
but those shown in Table IV-17 represent the major pack items.   In  general,
1973-74 carryins were below average for all products except canned  asparagus
where carryin was  slightly above the 1969-73 average.  Excluding  asparagus,
average carryin of canned fruits and vegetables were as follows:

                                    Carryin as percent of 1973-74 pack
     Item                           1973-74          Average 1969-73

     Canned vegetables               8.1 %                17.5 %
     Canned fruits                  16.8 %                32.8 %
                                  IV-30

-------
          Table  IV-15. Summary of  frozen  fruit packs, 1969-1973-^
Pack (000 Ibs)
Product
Strawberries
Cherries RSP
1969-70
178,693
140,588
Apples and sauce 122,293
Peaches
Blueberries
Raspberries,
Blackberries
Other fruits
berries
Total
— Source:
Table IV-
Product
Concentrated
juices
Orange
Grapefruit
53,527
37,663
red 27,657
27,184
and
90,578
678,283
American Frozen
1970-71
301,572
121,271
100,370
47,471
21,836
25,409 '
29,186

73,573
620,688
Food Institute
16. Summary of frozen fruit jui
1971-72
199,399
159,408
96,999
59,924
30,441
24,467
27,536

67,304
665,478

ce packs,
Pack (000 qa
1969-/0
citrus
-
108,043
5,920
Grapefruit-orange 36
Limade
Tangerine
Other miscall
concentrates
fruit juices
Total
852
1,051
aneous
and 1 ,661

117,563
1970-71


126,402
4,294
16
1,345
785

1,534

134,346
19/1-72


125,187
6,870
18
' 1,648
1,090

2,088

136,901
1972-73
146,842
145,570
130,377
46,316
30,932
20,485
21,164

70,374
612,062

1 969-1 973-/
1)
. T 972-73


134,229
8,798
22
1,498
1,220

2,824

148,591
1973-7^
168,552
109,368
135,086
81,388
44,376
26,625
8,249

76 ,.520
650,164



1973-74


176,073
8,658
3
936
1,072

2,512

189,254
—  Source:  American Frozen Food Institute
                                  IV-31

-------
                      Table  IV-17.  Carryin, selected canned fruits and vegetables, 1969-73
GO
ro
Carryin "[000 cases)
Product
Tomat-'js, whole peeled
"os, to jjice
,.orn, sweet
Beans, green and wax
Bcdf^, lima
Peas green
Asparagus
Pu.rpKi.i and squash
App-es
Applesauce
Apricots
Peaches
Cherries, sweet and sour
Fruit, cocktail
Pears
Pineapple
Purple plums
1969
10,507
8,424
10,662
11,786
1,130
8,374
1,774
697
1,238
2,693
1,276
8,673
212
3,316
2,784
5,864
251
1970
6,361
6,490
9,618
9,708
1,300
6,618
1,725
955
1,417
4,170
3,379
13,544
482
3,426
2,990
6,811
917
1971
6,486
5,872
7,412
7,568
675
4,945
1,004
1 ,329
1 ,031
3,090
2,275
9,563
490
3,453
3,288
7,787
450
1972
4,356
6,723
7,098
6,166
718
5,659
933
1,106
717
3,327
862
6,174
558
4,336
3,688
8,663
376
19/3
4,117
2,205
3,599
2,763
162
4,060
1,490
480
290
1 ,315
487
2,397
199
2,335
2,431
7,012
57
Ave. 1969-73
6,365
5,943
7,678
7,598
797
5,931
1,385
913
939
2,919
1,656
8,070
388
3,373
3,036
7,227
422
       Source:
The Almanac of the Canning,  Freezing  and  Preserving  Industries,  1974  and  the  Fruit Situation.
ERS, USDA.

-------
From these data it is seen that 1973-74 carryins were only half the 1969-73
average.  It is also seen that carryins of canned vegetables are normally
only half as great as those for canned fruits.   These smaller carryins
for 1973-74 were resultant of a reduced production of commodities pri-
marily due to poor weather conditions.  The smaller supply increased
general prices which, in turn, encouraged liquidation of inventories.

Carryin for selected frozen fruits and vegetables for the period 1969-73,
is shown in Table IV-18.  For frozen vegetables, 1973-74 carryins of beans
and peas were below the 1969-73 average, broccoli and spinach were about
average and carryins of asparagus, brussel  sprouts, cauliflower and sweet
corn were above average.  In total, 1973-74 carryins of frozen vegetables
were only 1.5 percent below the 1969-73 average.  Carryin of frozen
vegetables averaged approximately ?8 percent of the 1973-74 pack.

Carryins of frozen fruits in 1973-74 were generally below the 1969-73
average, the only exceptions being raspberries  and frozen concentrated
orange juice.  Excluding orange juice, the 1973-74 carryin was only 73
percent of the 1969-73 average.  Orange juice 1973-74 carryin was 60 per-
cent of the 1969-73 average.

Carryin of frozen fruits in 1973-74 averaged 28 percent of the 1973-74
pack as compared to 36 percent for the 1969-73  average carryin.

3.  Imports

Imports of canned and frozen fruits and vegetables are not an important
factor in the total U. S. market, except for specific products shown in
Table  IV-19.  Substantial imports of canned apple and pear juice are re-
ceived, mainly from France and Switzerland.  In 1972 imports of apple  and
pear juice were equivalent to nearly half the U. S. apple juice pack.
Canned pineapple end pineapple juice imports are important (1972, 36 per-
cent and 16 percent of paci:) and originate primarily in Mexico, the
Philippines and Asia.  Approximately half of the frozen strawberry pack
is accounted for by imports from Mexico and approximately a third of the
frozen blueberry pack is imported from Canada.   Canned tomatoes and tomato
paste  and sauce are important import items (15  and 9 percent) and come pri-
marily from Portugal, Italy and Spain.  Imports of canned mushrooms,
primarily from Taiwan, make up over a quarter of the U. S. supply.


                      C.  Industry Pricing Processes


The fruit and vegetable canning,  freezing and preserving industry is large
and complex in terms" of the number and diversity of firms and plants and
is geographically scattered.  It  is highly competitive, both in terms  of
product sales and raw product procurement.  Due to the need for a predictable
flow of uniform,  high-quality products, it often negotiates production con-
tracts with growers which gives it a measure of control over quantities,
                                 IV-33

-------
               Table IV- 18.  Carryin, selected frozen fruits and vegetables, 1969-73
Product
i"«sp6ragus
". beans
•- beans
i ccoli
B'-jssels sprouts
uli flower
Swc .t corn
Ci-t-en peas
Spi ;_n
Apples
Apricots
Cherries
Grar _•
Peaches
Strawberries
Blackberries
Bl ueberries
Red raspberries
Frozen cone, orange juice
	
1969-70
15,184
66,259
90,127
35,837
14,705
25,503
110,603
147,012
41,757
51,300
' 4,400
33,500
2,300
35,100
94,500
5,700
14,300
8,200
(gal) 17,400

1970-71
10,973
62,522
62,495
48,020
10,410
23,003
112,411
136,698
20,457
58,100
8,100
38,400
1,300
28,300
116,700
8,700
16,600
8,700
26,600
Ccirryjn (
1971-72
6,913
45,174
52,099
65,804
1,1 ,040
16,904
53,532
110,117
24,344
39,600
7,000
20,600
3,800
19,200
110,300
10,000
6,800
6,300
22,600
^000 Ibs)
1972-73
12,000
49,400
49,000
85,000
15,900
34,600
94,700
139,000
57,000
23,100
3,700
39,700
3,300
22,100
95,600
5,600
8,000
5,000
27,700

1973-74
15,000
41 ,000
62,000
60,600
16,700
30,100
103,800
116,000
36,000
20,900
5,200
27,100
2,000
8,200
78,700
5,900
9,500
8.200
47,400

Ave. 1969-73
12,014
52,871
63,144
59,052
13,751
26,022
96,019
129,765
35,912
38,600
5,680
31,860
2,540
22,580
99,160
7,180
11,040
7,280
28,340
Source:   The Fruit and Vegetable Situations, ERS, USDA.

-------
         Table VI-19. United States'  imports of canned and frozen fruit ?nd vegetable products, 1970-1972

Product
Canned Fruit Juices
Apple and pear juice
Pineapple juice
Canned & Frozen Fruits
Blueberries, frozen
Pineapples, canned




Strawberries, frozen
>—*
,',, Canned Vegetables
01 Tomatoes, paste & sauce
Tomatoes

Mushrooms, prep. pres.
except dried
Unit

gal.
gal .

000 Ibs.
000 Ibs.




000 Ibs.

000 Ibs.
000 Ibs.


000 Ibs.
1970

16,900
13,595

11,099
239,773




109,738

91,382
128,534


24,808
1971

34,024
13,143

8,433
259,685




84,565

97,817
108,557


30,763
1972

25,566
10,680

10,141
249,578




. 85,235

118,128
158,630


52,111
% of
U.S.
pack
1 /
49. 2 I/
15.9

32.8
35.6




50.6

9.4
15.3


28.7
Principal
countries
of origin

Switzerland & France
Phil ippines & Mexicc

Canada
Philippines
Taiwan
Mexico
Malaysia
Thailand
Mexico

Portugal
Italy
Spain

Taiwan
Source:   The Almanac of the  Canning,  Freezing  and  Preserving  Industries.




~~   Percent of  U.S.  apple juice pack as statistics for pear juice were not available.

-------
varieties and production conditions  for raw products.   In  some states,  pri-
marily in California, it operates under marketing orders which permit a
measure of control  over the volume and/or quality of raw fruits and vege-
tables used for processing.   This section will  consider three elements  of
the pricing process:   (1)  market competition and price  determination, (2)
grower contracts and  (3) marketing agreements and marketing  orders.
1.  Market Comoetition and Price Determination
Although a relatively high percentage of the total  pack of canned and frozen
fruits, vegetables and specialty foods is produced  by a small  number of
major processors, there exist large numbers of medium and small  processors
and as a result the industry remains highly competitive.

Products are relatively standardized and are sold by grade.   Recent labeling
legislation has increased the requirements for label information and has
resulted in more definite standardization of label inn.

Once a canning or freezing season is underway and prices have found the
level dictated by supply conditions, known pack and carryin,  prices remain
relatively stable throughout the marketihg season.   Table IV-20 shows quarterly
prices as reported, for the 1970-71 and 1972-73 seasons.   This price stability
is evident.  Reported prices for cherries were stable through the season,
prices for peas, corn, green beans and tomatoes varied within a narrow range
and  prices for peaches showed a slight upward trend.  Although reported prices
are  relatively stable, actual net sales prices vary in that many sales are
made on-a specification-bid basis, especially to national retail food
chains and competition is evidenced through cash discounts, advertising and
promotion allowances and credit arrangements.

An appreciable part of the pack, of both canned and frozen products is packed
and  sold under private buyer labels—especi-Jly labels of such major food
chains as Safeway or A&P.  In excess of 40 percent of the pack of both canned
and  frozen products are s.old under private buyer labels, with greater em-
phasis on private buyer labels being found among medium and small packers.
Large, nationally-advertised brands (e.g. Del Monte or Birdseye) tend to
sell at a premium over private buyer label products.

Although brokers play a major role in marketing both canned and frozen fruit,
vegetables and specialty food products, the importance of direct sales to
food chains is increasing and these chains purchase over half of the canned
pack and 30-40 percent of the frozen food pack in the United States.

Buyers commonly specify quality levels for products which  they purchase and
packers must compete on a quality-pri ,.e aid basis.
                                 r -^

-------
Table IV-20.
Canners f.o.b. price, major canned fruits and vegetables, by
         by quarters, 1970-71 and 1972-73I/
Product Unit
Date
1970-71
Green beans, snap 24/303
midwest, ex. std. cut


Corn, sweet
midwest, fancy, gold 24/303



Peas, sweet
midwest, ung. ex. std. 34/303



Tomatoes
Calif, std. 24/303



Cherries, RSP
midwest, water 24/303
-


Peaches
Calif, ch. cling 24%



— Source: Biweekly issues of "The
Aug.
Oct.
Jan.
Apr.

Sept.
Jan.
Apr.
July

July
Oct.
Jan.
Apr.

Sept.
Jan.
Apr.
July

July
Oct.
Jan.
Apr.

Sept.
Jan.
Apr.
July
Canning
1-
1
1
1

1
1
1
1

1
1
1
1

1
1
1
1

1
1
1
1

1
1
1
1
Trade
$3
3
3
3

$3
3
3
3

$2


3

$3
3
3
3


5
5
5
•
$5
5

5
M
.00
.05
.05
.20

.50
.50
.50
.50

.95


.35

.60
.45
.50
.70


.15
.15
.15

.80
.60

.70
and
- 3.
- 3.
- 3.
- 3.

- 3.
- 3.
- 3.
- 3.

- 3.
3.
3.
- 3.

- 3.
- 3.
- 3.
- 3.

$5.
- 5.
- 5.
- 5.

- 6.
- 6.
6.
- 6.
10
15
15
25

55
55
60
75

20
35
35
40

70
70
70
80

00
25
25
25

10
10
60
25
monthly
Price



1972-73
$3.
3.
3.
3.

$3.
3.
3.
3.

$3.
3.
3.
3.

$3.










$6.


issues
30
30
40
40

40
55
60
65

50
50
50
50

70










85


of
- 3.
_ ^
- 3!
- 3.

- 3.
- 3.
- 3.
- 3.

- 3.
- 3.
- 3.
- 3.

- 4.
4.
4.
4.

$6.
6.
6.
6.

$6.
- 6.
6.
7.

40
40
55
55

65
70
75
80

55
55
55
55

00
00
00
00

25
25
25
25

80
95
95
20

            "Kood Production Management."
                                      IV-37

-------
 Strong  national  trade associations exist and help provide market information
 to  their  members.  Similar information is regularly published in specialized
 trade magazines  and this information plus that available from federal (USDA)
 and state agencies provides the industry with a good information base.

 The canned and frozen fruit, vegetable and specialty foods industries oper-
 ate within an organized and relatively stable price climate.  Nevertheless,
 the industry is  highly competitive and prices are determined by carryins,
 packs and national economic conditions rather than by price leadership or
 by  relentless competition among processing firms.

 2.   Grower Contracts

 The fruit and vegetable processing industry, and the vegetable industry in
 particular, depends heavily on contractual arrangements with growers.  More
 than two-thirds  of the raw product supplies of fruits and vegetables are
 produced  under contracts with canners as were over half of the raw products
 for freezers.  Most of the remaining volume of raw product was produced by
 growers not under contract.  Backward integration into production is not a
 major supply factor in the fruit and vegetable processing industry.


Contracting with  growers  is deemed necessary to  secure  a  predictable quantity
and quality of raw_product  and  assists  processors  in  reducing  the  risks  of
year-to-year raw  product  variations  without  investing  capital  resources
directly in farm  production.

Provisions governing  varieties,  acreage,  quality  and  delivery  terms are
normally specified in  grower  contracts.   Extensive  use  of these  provisions
reflects the preoccupation  of processors with quality  control  and  the flow
of raw product  into  thsir facilities.   Other provisions of  grower  cpntracts
relate to use of  fertilizers,  herbicides  and pesticides.

Price provisions  of  grower  contracts  vary.   Nearly  all  small and medium-sized
processors provided  a  price guarantee  in  grower contracts,.   Many of the  pro-
cessors  not providing  price guarantees  in grower  contracts  are  large pro-
cessors, e.g.  in  California,  where grower bargaining  associations  are prevalent,
Growers  and canners  often enter  into  contract agreements  calling for delivery
of specified quantities and qualities of  products  at  prices  to  be  determined
through  later negotiation.

Regardless of the specific  terms  of  grower-processor  contracts,  these con-
tractual arrangements  introduce  a  degree  of  rigidity  into  the  pricing
structure of raw  fruits and vegetables  which  tends to  restrict  the ability
of processors to  pass  increased  costs backward to  producers  in  the  form  of
lower producer  prices.  Also, the  producer has alternate  production  options
which allows him  to  produce other  crops  if processors attempt to lower com-
modity prices significantly.
                                 IV-38

-------
 3.  Marketing Agreements and Marketing Orders

 Marketing  agreements and orders are intended to give growers, handlers and
 processors of fruits and vegetables legal authority to regulate  (within speci-
 fied  limits) the volume and/or quality of marketings and to raise funds for
 insepction, promotion and research.  Two general classes of agreements and
 orders exist, Federal and State.  Federal orders are based on enabling legis-
 lation known as the Agricultural Marketing Agreement Act of 1937 as amended.
 Similar enabling legislation has been provided by 10 states.

 Enabling legislation for marketing orders and agreements is intended primarily
 for the benefit of producers of agricultural commodities.  Producers, in con-
 cert  with  handlers, are authorized to collectively regulate the marketing of
 a  commodity and to engage in other specified types of joint activity intended
 to enhance the level and stability of returns to producers of the commodity.
 Regulations and activities are formulated and implemented in accordance with
 handlers,  are authorized to collectively regulate the marketing of a commodity
 and to engage in other specified types of joint activity intended to enhance
 the level  and stability of returns to producers of the commodity.  Regulations
 and activities are formulated and implemented in accordance with provisions
 of the relevant enabling statute subject to the approval  of the U.S. Secre-
 tary  of Agriculture or his counterpart in the State government.  The principal
 regulations and activities authorized by Federal enabling legislation and by
 most  of the State enabling statutes are:


    1.  The establishment and enforcement of minimum standards of grade
      •  size, maturity,  or other attributes of quality in the  marketing of
        an agricultural  commodity.

    2.  Limitation of the quantity  of the coiiimodity marketed in total  or by
        grade, size, maturity,  or other attributes  of quality  during a speci-
        fied time period.   Such limitations may differ among markets for'the
        commodity in time,  space or form.

    3.  Regulation of the characteristics of pack  and containers applicable
        in marketing the commodity.

    4.  Specification and prohibition of trading practices  deemed to be unfair.

    5.  Posting  of prices.

    6.  Research.

In addition to the foregoing  regulations  and activities which  may be under-
taken  singly or  in combination;  most  State  statutes  authorize  marketing orders
for the  purpose  of conducting nonbrand  promotion of  an agricultural  community.
The Agricultural  Marketing  Agreement  Act, as amended,  authorizes paid  adver-
tising for specified commodities.
                                 IV-39

-------
Although marketing orders and agreements are sometimes  considered  to  be  syn-
onomous, there are important distinctions between  them.   A marketing  agree-
ment is a purely voluntary arrangement between  the Secretary or  his State
counterpart and individual handlers  of an agricultural  commodity.  The terms
of the agreement may include those  regulations  and activities specified
previously but are not limited to those.  A marketing order may  be issued
only with the approval of a specified majority  of  producers and  in some
cases only when a majority of handlers indicate their approval by  signing  a
marketing agreement containing terms and conditions parallel  to  the order.
But once an order has been approved  and issued, its terms and conditions are
binding upon all relevant producers  and handlers in the  industry.  In practice,
the marketing agreement is employed  principally as an adjunct to marketing
orders which  by their nature are a  more effective device for concerted  mar-
ket regulation.

Federal and State legislation for marketing orders differ in several  respects.
For example, most fruits and vegetables for canning and  freezing are  ineligible
for use of a Federal  marketing order but are eligible for orders under legis-
lation provided in California, Colorado, Georgia,  Michigan, New  York, Utah,
Washington, and Wisconsin.  Each of  the currently  effective enabling  acts
focuses upon regulation of marketing, not, upon  production of agricultural
commodities.  However, some State statutes, unlike the  Federal act, authorize
the direct application of marketing  quotas upon producers.   The  Federal  act
specified the attainment of parity  price as a goal of marketing  orders;  State
statutes contain broader, less precise objectives.

It is apparent that a marketing order might alter  significantly  the  structure,
conduct, and performance of the market at the producer  level. Producers acting
in concert through- the order may attain a degree of monopoly power which is
generally unattainable to them as individuals.   However, the economic gain
which the producer group may potentially secure under a  marketing  order  is
dependent upon numerous variables-,    the structure of the relevant markets,
the characteristics of demand in the relevant markets,  the nature  of  producer
supplier relationships, the nature  of the provisions implemented under the
order, the proportion of the relevant market supply regulated by the  order.
Thus, evaluation of the potential or realized economic  benefits  of marketing
orders requires consideration of the terms and  conditons of the  order and  the  -
particular economic circumstances of the industry  in question.

Major commodities, for which State orders permit regulation of volume, grade
or rate of flow of products into processing markets include:  cling  peaches,
Bartlett and hardy pears, cranberries, strawberries, Brussel sprouts, dry
peas and lentils, olives and dried fruits (prunes, figs, raisins).

Each marketing order is administered by an advisory board of growers  and
handlers/processors.   Prior to  the  opening of  a new pack season,  the advisory
board formulates a marketing program for that year which provides  guidance
for the order in its efforts to influence the volume and/or grades/sizes
packed and relates this program to anticipated  prices.   An analysis  is made


                                 IV-40

-------
 of the coming  marketing  season,  either  by  the  advisory  board  or  by  a  desig-
 nated agency (e.g.  in  California the  Giannini  Foundation  of Agricultural
 Economics  at the  University  of California).  The  advisory board  considers
 this  analysis  and other  information on  carryin stocks,  etc. and  then  meets to
 formulate  its  marketing  program  for the coming year.

 Marketing  orders  for processed fruits and  vegetables, although not  important
 over  all varieties  packed, are important for such canned  products as  peaches
 and pears.   The existence of marketing  orders  tends to  introduce a  measure
 of year-to-year and intra-year stability in prices of those commodities
 covered by such orders.


                  D.   Processing and Marketing Margins_

 The consumer's food dollar must  pay for all the materials  and services in-
 volved in  producing, processing  and distributing  food.  Large cost  increases
 in nearly  all  phases of  processing and  marketing—including labor,  packaging
 and transportation—are  a major  factor  in widening margins and rising retail
 prices.

 Margins for  different  commodities and for different marketing functions vary
 widely among products  due, mainly, to differences  in the  amount and type of
 processing,  packaging  and bulkiness.

 Marketing  margins for  selected products  are reported regularly by the
 Economic Research Service, USDA  in  the  "Marketing and Transportation
 Situation."  The  only  processed  fruit and vegetable items  included  are
 applesauce,  frozen  orange juice,  canned  whole  tomatoes, tomato catsup
 and frozen  French fried  potatoes.  For  the purpose of this study, only
 tomato products are of primary concern.  At periodic intervals, more  in-
 clusive special stuJies  are  made, for example  "Pi-ices, Margins and  Farm
 Value for  Canned  and Frozen  Fruits, Vegetables and Juices Sold in Selected
 Markets, 1965-66-1969/70," Statistical  Bulletin No. 477,  Economic Research
 Service, USDA.  Another  recent study "Developments in Marketing Spreads for
 Agricultural Products  in 1973,"  ERS-14  (1974), Economic Research Service,
 USDA,  investigated  in  detail the  components of marketing margins for  those
 products regularly  reported  in the Marketing and Transportation Situation.
 In addition  to these published margin estimates,  it is possible to  con-
.struct gross margin estimates from published price data — farm value,  f.o.b.
 processor,  and retail  price.  Although  farm value and f.o.b.  processor prices
 are available  for most canned and frozen products, the retail  price series,
 published  by the  Bureau of Labor  Statistics, is more limited.   In addition,
 there is a  problem  of  matching qualities, unit equivalents and locational
 factors as  represented by the various price series.

 Within these data limitations, an analysis of  the margins for canned and
 frozen fruits  and vegetables has  been made.
                                 IV-41

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 Retail prices of most canned and frozen fruits and vegetables increased
 in 1972-73.  Higher prices for most processed deciduous fruits were mainly
 the result of reduced supplies.   Both the season's pack and carryin were
 below the previous year.   Canned and frozen vegetable supplies were about
 the same as a year earlier; however, higher processing costs and strong
 demand resulted in price  increases at the retail  level.  The marketing spread
 increased, in absolute values, for most processed fruits and vegetables—
 in some cases at a higher rate than the retail orice increase.  Overall,
 the farmer's share of the retail food dollar for  processed fruits and
 vegetables for 1973 averaged about 19 percent—about the same as in 1972.

 1.  Margins - Specific Products - Grower - Processor - Wholesale ft Retail

 Current and historical data were available for a limited nuirber of major
 commodities.  Data for the period 1965-1969 were largely from the publica-
 tion  "Prices, Margins and Farm Value for Canned and Frozen Fruits, Vegetables
 and Juices," Statistical  Bulletin No. 477, Economic Research Service, U.S.D.A.
 Data  subsequent to 1969 came from the "Marketing and Transportation Situa-
 tion," ERS, USDA or were  calculated by DPRA from published price series.
 Examination of these data in Table IV-21 concerning margins shows the
 following relationships:
       Product


Corn, canned

Peas, canned

Tomatoes, whole canned

Peas, frozen

Peaches, canned

Pears, canned
                              Trend in margin
     Grower
1965-73  1970-73
down

down

down
steady

steady

down
steady   steady

down     down

down     steady
            Processor
1965-73
down
down
steady
up
steady
up
1970-73
steady
steady
steady
steady
up
up
Wholesale-Retailer
1965-73
up
up
up
down
steady
steady
19/0-73
steady
stead:
up
steady
down
down
Over the period 1965-73, these data show a general  decrease in the percentage
of the sales dollar going to producers, a decrease  for processors of canned
vegetables, an increase in processor margins for frozen vegetables and canned
fruits and an increase in relative margins at the wholesale-retail level  for
canned vegetables, steady margins for canned fruits and decreasing margins
for frozen vegetables.
                                  IV-42

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Table IV-21.
Marketing margins for selected canned arid frozen fruits  and
               vegetables, 1965-1973  I/
Product

Corn, canned








Peas, canned








Tomatoes, canned,








Tomato catsup
Peas, frozen








Year
beginning

1973
1972
1971
1970
1969
1968
1967
1966
1965
1973
1972
1971
1970
1969
1968
1967
1966
1965
whole 1973
1972
1971
1970
1969
1968
1967
1966
1965
1973
1973
1972
1971
1970
1969
1968
1967
1966
1965
Margin
as percent
Grower Processor
(%)
11.6
11.4
10.5
11.1
14.0
15.0
14.0
14.0
14.0
15.6
15.2
14.9
15.5
17.0
18.0
18.0
17.0 '
16.0
9.7
11.8
11.5
12.2
13.0
15.0
16.0
14.0
16.0
11.4
16.8
16.4
16.7
17.0
16.0
17.0
17.0
18.0
17.0
(%)
41.6
39.6
40.7
39.3
46.0
44.0
55.0
57.0
56.0
40.4
40.5
40.1
35.5
51.0
49.0
47.0
43.0
43.0
58.3
63.2
62.4
58.7
58.0
50.0
57.0
62.0
58.0
51.4
50.0
51.1
51.6
62.3
39.0
. 38.0
40.0
42.0
32.0
of retail
Wholesale-
retail
(%}
46.8
49.0
48.8
49.6
40.0
41.0
31.0
29.0
30.0
44.0
44.3
45.0
49.0
32.0
33.0
35.0
40.0
41.0
32.0
25.0
26.1
29.1
29.0
35.0
27.0
24.0 '
26.0
37.2
33.2
32.5
31.7
20.7
45.0
45.0
43.0
40,0
51.0
price
Total
(*)
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
10C.O
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
                                     IV-43
                                                  (cont.)

-------
 Table  IV-21.   (Continued)
Year
Product beginning

Peaches, canned 1973
1972
1971
1970
1969
1968
1967
1966
1965
Pears, canned 1973
1972
1971
1970
1969
1968
1967
1966
1965

Margin as percent
Grower Processor
~~00~
17.3
19.3
20.1
19.9
20.0
21.0
23.0
19.0
19.0
21.4
19.4
22.1
23.1
19.0
23.0
30.0
18.0
26.0
/ o-M
(/o)
55.4
52.9
49.3
47.4
43.0
49.0
55.0
46.0
53.0
50.0
49.4
47.8
42.8
38.0
39.0
45.0
• 39.0
39.0
of retail
Wholesale-
retail
(*)
27.3
27.8
30.6
32.7
37.0
30.0
22.0
35.0
28.0
28.6
31.2
30.1
34.1
43.0
38.0
25.0
43.0
35.0
price
Total
(*)
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
Source:   USDA,  ERS,  "Prices,  Margins  and  Farm  Value  for Canned and  Frozen
         Fruits,  Vegetables  and  Juices,"   Statistical  Bulletin No.  477,
         and USDA,  ERS,  "Marketing  and  Transportation  Situation",
                                 IV-44

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2_.	Margins - Grower - Processor On 1 y


For a number of  other canned fruit and vegetable products, retail  orices
were lecLing and as a result grower-processor-wholesaler and retailer margins
could not be calculated.   However, for these products data on farm price and
earners f.o.b.  plant price were available and it was nossible to calculate
the farmer's share of the earner's f.o.b. price.  The farmer's price used
is the "on-farm" price as reported by the Statistical Reporting Services,
USDA.  The earner's price is the spot selling price, f.o.b. cannery as
reported in "Food Production Management".

Data on the farmer's share of the earner's f.o.b. plant pries are shown
in Table IV-22.  A substantial  degree of variation exists depending on the
value of the raw product and the degree of processino involved.  The fanner's
share varied from a low of about 10 percent for sliced beets to a maximum of
44 percent for canned asparagus.  In general, the farmer's share of the
processor's price was higher for fruits than for veoetables.  An interesting
situation is observed for the 1967-63 cherry cron where the farmer's share
was very high as a result of an unusually short crop (50;' of normal) of
cherries.  This illustrates the sensitivity of prices of canned fruits and
vegetables to available supply.

One  other relationship is apparent from these data.  In general, the
farmer's share of the earner's price declined slightly during the 1967-1973
period  (9.9 percent).  It is interesting to note that snap beans, for which
consumption has increased rapidly, has had a substantial decline in the
grower's share of the earner's price and that commodities for which demand
has  not  been as strong, e.g., sauerkraut and spinach showed little change in
the  farmer's share of the processor's price.
                       E.  Exoected Price Ch<.,.oes
The  ability of the  fruit and vegetable  canning,  freezing and preserving
industry  to pass ircreased pollution control costs forward to consumers
in the  form of higher  retail prices or  backward  to the  producer as  lower
prices  for raw product, will depend on  a number  of factors and factor
combinations existing  in the industry.  Major determinants will include:

         *  Demand  factors

             a.  Trends in per capita demand
             b.  Price elasticity of demand
             c.  Income elasticity of demand
             d.  Cross-elasticity of demand-substitutes
                                   IV-45

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     Table IV-22.  Farmers'  share of the canner's price,  selected
        fruits and vegetables for processing,  1973-74,  1970-71
                            and 1967-68 I/
Prod u : t

Asparagus; canned
Beans, green snap, canned
Beets, sliced, canned
Corn, sweet, whole gr. , canned
Peas, green, sweet, canned
Sauerkraut, canned
Spinach, canned
Tomatoes, whole, peeled, canned
Apricots
Cherries, RSP, canned
Peaches
Fanner's share
1973-74
7%)
44.1
21.6
10.0
19.7
25.2
11.8
11.7
15.6
23.0
34.2 (1972-73)
26.1
of canner
1970-71
(%)
44.1
24.0
10.3
20.5
28.8
12.3
12.5
14.2
19.5
37.5
29.9
's price (%}
1967-6£
(W~
45.0
28.3 •
10.5
19.5
33.3
12.0
12.7
17.3
27.4
58.0*
29 . 7
*   Short crop, approximately 60 percent of normal.

If  Source, calculated from data in The Almanac of the Canning,  Freezing
    and Preserving Industry.
                                  IV-46

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      *  Supply factors

          a.  Trends in domestic production of raw fruits
              and vegetables
          b.  Trends in imports of processed fruits,
              vegetables and specialty food nroducts

      *  Industry organization and competition

          a.  Levels of profits within the industry
          b.  Competitive structure of the industry
          c.  Concentration or production in the industry
          d.  Size distribution of firms
          e.  Specialization versus diversification
          f.  Processor margins
          g.  Institutional factors affecting pricing

1.   Demand  Factors

    In general, demand for canned and frozen fruits, juices,
    vegetables and specialty foods has been rising, both in per
    capita and absolute terms.   This reflects changing  tastes  and
    preferences, a demand for convenience foods associated  in
    part with a higher proportion of women employed outside the
    home, higher consumer incomes and improvements in  processing
    technology and retail store self-service especially for
    frozen foods.   The demand for dried fruits arid vegetables
    has dropped substantially as has the  demand for most fresh
    vegetables and fruits.  Export demand is important  for  certain
    canned fruit and juices and has increased in recent years.

2.   Supply Factors

    The supply of processed fruits, vegetables and juices consists
    of three parts:  domestic pack, carryin from previous year's
    pack and imports.  During the past five years, total  canned
    vegetable pack has increased 9.1 percent, canned fruit  packs
    were down 19 percent and canned fruit juice packs  were  steady.
    Frozen vegetable packs were up strongly, up 41 percent,
    frozen fruit packs were relatively steady and frozen juice packs
    (primarily frozen orange concentrate) were up 61 percent.


    Carryins for canned and frozen fruits, vegetables  and
    juices for 1973-74 were generally below levels of  the
    past five years.  Imports are not generally an important
    supply source for most commodities, but are important in
    a few products (e.g.  mushrooms, pineapple,  blueberries, etc.).
                               IV-47

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3.   Industry organization  and_co_mpeti_tipn

    Although a relatively  small  number of  large,  multi-plant,  multi-
    product firms process  and  distribute a high percentage of  the total
    fruit end vegetable pack,  the  industry is  still  very competitive,  no
    one firm being dominant.   There  are large  numbers  of medium and small
    plants and while for some  products production is concentrated geo-
    graphically,  for others  oroduction and processing  is scattered through-
    out the United States.   Plants tend to specialize  along functional
    (e.g. canning) and commodity (e.g. tomatoes)  lines.   Although one
    product may be predominant,  most plants pack  two or  more different
    products through the same  facility. Although specialized  canning  or
    freezing plants exist,  plants  which both can  and freeze are common.
    Processor share of the  retail  price normally  account for 40 to 60
    percent, with the 40 to  50 percent range being the most common.

    Two major institutional  factors  exist  in the  fruit and vegetable
    processing industry which  affect raw products supplies and prices
    for fruits and vegetables  for  processing.   State marketing orders
    give growers  and processors  a  measure  of control over the  volume  of
    products processed, either through volume  or  grade and size pro-
    ration.  Grower-processor  contracts tend to establish prices packers
    will pay for  raw products  and  introduce rigidities into the raw product
    price.

4.   Anticipated price impacts  of effluent  control programs

    a.   Possibility of lower raw product prices — For most fruits and
        vegetables for processing, grower  margins (the percentage the
        grower receives of  the retail  price) are  relatively low and
        have been decreasing.   In  addition, growers  have other production
        alternatives and in  some commodities,  grower bargaining associa-
        tions, grower-processor  contracts  and  State  market orders tend to
        fix the price on the supply  of raw product for his plant.  In
        addition, rising per capita  and total  demands  put increasing
        pressures on packers to  expand supplies or to  add to existing
        sources of supplies  of raw products for their  plants.   As pro-
        cessors are forced  to  extend their supply areas  to obtain larger
        supplies  of raw product  to meet expanding demand, transportation
        costs increase and  the competitive position  of existing suppliers
        is strengthened.  As a result of these forces, it is doubtful
        that processors would  be successful in efforts to compensate  for
        increased costs of effluent  controls by lowering prices paid  to
        growers for raw products.

    b.   Possibility of passing forward costs to consumer as higher
        prices.

        Two situations exist when  consideration is given to the possi-
        bility of passing effluent control costs forward to the consumer
        as higher prices:

                                 IV-48

-------
(1)   In the short-run,  there  would  appear  to  be  little  opportunity
     for such  cost  transfer.   The fruit  and vegetable processing
     industry  is  extremely  competitive and although  large  firms
     exist, no one  is dominant.

     Although  a relatively  large proportion  (up  to 70 percent) of
     the industry is on municipal sewers or has  acceptable effluent
     treatment systems  in place, these plants will face additional
     effluent  treatment costs as user fees for firms on sewer  sys-
     tems  are  increasing rapidly and substantially and  as'users
     are obligated  to reimburse sewage utilities for their "fair
     share" of investments  in municipal  sev/age systems  necessary
     to upgrade such systems  to meet EPA standards.
          «-,
     Although  fruit and vegetable processing  plants  normally
     operate at levels  up to  70-75  percent of capacity, such
     "surge" capacity is necessary  to meet seasonal  processing
     peaks and to provide for variations in processing  volumes
     from year to year.  Without such surge capacity, processors
     at times  would have to bypass  fields  ready  for  harvest -
     product for which  they have grower-processor contracts and
     for which they are obligated to pay - at a  substantial loss
     to the processor.

     Finally,  food  prices have reached the point where  additional
     price increases are meeting strong  consumer resistance.
     For these reasons, it  is doubtful that  impacted processors
     could be  able  to recapture effluent control costs  by  increasing
     consumer  prices  in the short-run.

(2)   In the long-run, the ability of processors  to pass forward
     cost increases in  the  form of  higher  consumer prices  will  be
     dependent on the demand  characteristics  for the individual
     products.  In general, better  opportunities for price increases
     would exist for  those  products having relatively  low  demand
     elasticities.   Even under long-run  conditions,  it  is  not
     expected  that a  complete pass-through of costs  will be possible
     since competitive  conditions  in the industry coupled  with con-
     sumer resistance to increasing prices would restrict  oppor-
     tunities  for price increases.  As a result, processors would
     be forced to absorb out  of profits  most  of  the  increased  costs
     of effluent controls.

     No major  shift from processed  to fresh  forms of fruits and
     vegetables is  anticipated.  The increasing  demand  for processed
     fruits and vegetables, both canned  and  frozen,  is  the result
     of consumer demand for convenience  foods and because  of the
     wider availability of  processed fruit and vegetable foods.
     The increase in  consumer prices which would be  required to
     offset effluent  control  costs, would  generally  be  too small
     to cause  consumers to  switch back to  fresh  products.


                         IV-49

-------
The importation of fruits and vegetables into the United
States is based largely on the fact that,  for some products,
such as pineapple or strawberries,  U.S.  production is  either
limited or is too expensive.   For other  imports,  e.g.  Italian
tomato paste, style of pack is a major determinant.   In
addition, instances exist where lower costs of production
overseas more than offset higher transportation costs  and
import duties.  In most foreign producing  areas,  processors
are not faced with the requirements for  control"ing  air pollu-
tion or effluents or for plant safety (OSHA) systems,  which
are required by the U.S. producer.   This gives such  foreign
processors a further competitive advantage in supplying U.S.
markets.
                    IV-50

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                V.  ECONOMIC IMPACT ANALYSIS METHODOLOGY
This study's economic impact analysis utilizes the basic industry infor-
mation developed in Chapter I-IV and the pollution abatement technology
and costs provided by Environmental Protection Agency as described in
Chapter VI.  The impacts examined include:

                   Price effects
                   Financial effects
                   Production effects
                   Employment effects
                   Community effects
                   Other effects

The required impact analysis is not a simple  sequential analysis; rather
it employs interacting feedback steps.  The schematic of the analytical
approach is shown in Figure V-l.  Due to the fundamental causal  relation-
ships among the financial and production effects and the other impacts,
a greater emphasis is devoted to plant closure analysis.

Fundamentally, the impact analysis is similar to that usually required
for any capital budgeting study of new investments.  The problem is one
of deciding whether a commitment of time or money to a project is worth-
while in terms of the expected benefits.  The analysis is complicated by
the fact that benefits and investments will accrue over a period of time
and that, in practice, the analyst can not reflect all of the required
imponderables, which  by definition must deal with future projections.
In the face of imperfect and incomplete information and of time constraints,
the industry segments are described in the form of financial budgets of
model plants.  Key non-quantifiable factors were considered-in the inter-
pretation of the quantified data.  Actual  financial results will  deviate
from the model results, and these variances will be considered in inter-
preting the findings based on model plants.


                       A.  Fundamental Methodology


The fundamentals for analysis are basic to all impact studies.  The core
methodology is described here as a unit with the specific impact analysis
discussed under the appropriate heading following this section.

The core analysis for this study was based upon synthesizing the physical
and financial characteristics of the various industry segments through
representative model  plant projections.  Estimated financial profiles and
cash flows are presented in Chapter III.   The primary factors involved
                                  V-l

-------
                                          Industry
              Industry
             Structure
Segmentation
              Industry
             Financial
                Data
         EPA Pollution
          Control Costs
                Plant Closures!.,
              *1 Due to Control
           E m pi o y rn e nt
              Effects
                vt
           C c i. i m u n i t y
               .ects
                                        Model Plant
                                        Parameters
    Budget
      Data
  Development
                                            Model
                                          Financial
                                           Analyses
     Price
   Increases
                                             T
    Shutdown
    Analysis
                                              \7
                                          Production
                                          Expected
                                           Effects
    Foreign
      Trade
     Effects
Industry
Pricing
                          Financial
                           Profiles
Figure  V-I.  Schematic  of irnpa ct analysis of rfflucni  control  guidelines,

                                     V-2

-------
in assessing the financial  and  production  impact  of  pollution  control
are profitability changes,  which are  a  function of the  cost  of pollution
control,  and the ability to pass along these  costs  in  higher  prices.   In
reality, closure decisions  are  seldom made on  a set  of  well-defined  and
documented economic rules.   They include a wide range of  personal  values,
external forces such as the ability to  obtain  financing,  or  the relation-
ship between a dependent production unit and  its  larger cost center  whose
total  costs must be considered.

Such circumstances include  but  are not  limited to the following factors:

     1.   Inadequate accounting  systems  or  procedures.   This  is
         especially likely  to occur in  small,  independent plants
         which do not have  effective  cost  accounting systems.

     2.   Insufficient production units. This  is  especially  true of
         plants where the equipment is  old and fully depreciated and
         the owner has no intention of  replacing  or  modernizing them.
         Production continues as long as labor and materials costs are
         covered and/or until the equipment fails entirely.

     3.   Personal values and goals associated  with business  owner-
         ship that override or  constrain rational economic rules.
         This complex of factors may  be referred  to  as  the value of
         psychic income.

     4.   Production dependence.   This is characteristic of a plant that
         is a part of a larger  integrated  entity  which  either  uses raw
         materials being produced profitably  in another of the firm's
         operating units or supplies  raw materials to another  of the
         firm's operations  where the  source of supply is  critical.
         When the profitability of the  second  operation more than off-
         sets the losses in the first plant,  the  unprofitable  operation
         may continue indefinitely because the total  enterprise is
         profitable.

     5.   Temporary unprofitability.  This  may  be  found  whenever an owner-
         operator expects that  losses are  temporary  and that adverse con-
         ditions will change.  His ability to  absorb short-term losses
         depends upon his access to funds  through credit  or  personal re-
         sources not presently  utilized.

     6.   Low (approaching zero)  opportunity costs for the fixed assets
         and for the owner-operator's managerial 'skills and/or labor.
         As long as the operator can  meet  labor and  materials  costs,
         he will continue to operate.  He  may  even operate with gross
         revenues below variable costs  until  he has  exhausted  his working
         capital and credit.
                                  V-3

-------
     7.  Plant site appreciation.   This  factor  is  important  in  those
         situations where the  value of  the  land on which  the  plant  is
         located is appreciating  at a  rate  sufficient  to  offset short-
         term losses.

These factors are generally associated  with proprietorships  and closely
held enterprises rather than publicly  held  corporations.

While the above factors are present in  and  relevant to business decisions,
it is argued that common economic  rules  are sufficient to provide useful
and reliable insight into potential  business responses to required  in-
vestment and operating costs in  pollution control  facilities.

The following discussion presumes  investment in pollution control fa-
cilities.  However, the rules  presented  apply to on-going operations.
In the simplest case,  a plant  will  be  closed when  variable expenses(Vc)
are greater than revenues (R)  since by  closing  the plant, losses can be
avoided.

A more probable situation is where  VC  <  R  but  revenues are  less than
variable costs plus cash overhead  expenses  (TCc) which are fixed in the
short-run.   In this situation  a  plant would likely continue  to  operate as
contributions are being made toward covering a  portion of these fixed
cash overhead expenses.  The firm  cannot operate indefinitely under this
condition,  but the'length of this  period is uncertain. Basic to this
strategy of continuing operations  in the' firm's expectation  that revenues
will increase to cover cash outlay.  Identification of plants where TCc >
R, but Vc <  R leads to an estimate of  pi an Is that should be  closed over
some period of time if revenues  do  not  increase.  However, the  timing of
such closures is difficult to  predict.

The next level is where TCc <   R.   So  long  as TCc  < R, it is  likely that
plant operations \>!11  continue if  the  capitalized  value oT earnings (CV),,
at the firm's (industry) cost  of capital is greater than  the  realizable
value (S) of sunk plant investment.  If S > CV  or  CV - S  > 0, the firm
could realize S in cash and reinvest and be financially better  off,
assuming reinvesting at least  at the firm's (industry) cost  of  capital.

Computation of CV involves discounting  the  future  earning flows to  present
value through the discounting  function:
                       l
          NPV   =    TJ      A  n + i)'"
                      n=l
          where

          NPV   ~     net present value
          A      =     a future value in ntn year
          i       =     discount, rate al cost of capital
          n      =     number of conversion periods, i.e.
                        1 year, Z years,  etc.
          t      =     time

                                 V-4

-------
 It  should  be noted that a more common measure of profitability is return
 on  investment  (ROI) where profits are expressed as a percent of invested •
 capital  (book  value), net. worth or sales.  These measures should not be
 viewed  so  much as different estimates of profitability compared to present
 value measures but rather these should be seen as an entirely different
 profitability  concept.

 The data requirements for ROI and NPV measures are derived from the same
 basic financial information although the final inputs are handled differ-
 ently for  each.

 1.  Returns

 For purposes of this analysis, returns for the ROI analysis have been de-
 fined as pre-tax and after-tax income and for the NPV analysis as after-
 tax cash proceeds.  The computation of each is shown below:

     Pre-tax income     =   (R-E-I-D)

     After-tax income   =   (1 - T) x (R-E-I-D)

     where

         T  =  tax rate

         R  =  revenues

         E  =  expenses other than depreciation and interest

         I  =  interest expense

         D  =  depreciation charges

 Interest in the cash proceeds computation is omitted since it is reflected
 in the discount rate (the after-tax cost of capital).   Depreciation is in-
 cluded in the NPV measure only in terms of its tax effect and is- then added
 back to obtain cash flow.

 A tax rate of 22 percent on the first $25,000 income and 48 percent on
 amounts over $25,000 was used throughout the analysis.  ]_/  Accelerated de-
 preciation methods, investment credits, carry forward  and carry back pro-
 visions were not used due to their complexity and special limitations.

 2.  Investment

 Investment is normally thought of as  outlays for fixed  assets and working
 capital.  However, in  evaluating closure of an on-going plant with sunk
 investment,  the value of that investment is its liquidation or salvage

-   It is recognized that for 1975 the tax is 22 percent on the first $50,000.
    However, this is a temporary "anti-recession" regulation and there is no
    guarantee that it will  be extended beyond one year.

                                   V-5

-------
value (opportunity cost or shadow price).-   For this analysis, sunk in-
vestment was taken as the sum of liquidation value of fixed assets plus
net working capital  (current assets less current liabilities)  tied up by
the plant (see Chapter III  for values).   This  same amount was  taken  as  a
negative investment in the terminal year.

The rationale for using total shadow priced investment was that the cash
flovs do not include interest expenses with interest charges reflected in
the weighted cost of capital.  This procedure requires the use of  total
capital  (salvage value) regardless of source.   An alternative  would be to
use es investment, r.et cash realization (total  less debt retirement) upon
liquidation of the plant.  In the single plant firm, debt retirement would
be clearly defined.   In the case of the multi-plant firm,  the delineation
of the debt by the plant would likely not. be clear.  Presumably this could
be reflected in proportioning total debt to the individual plant on some
plant parameter (i.e. capacity or sales).  Under this latter procedure,
interest and debt retirement costs would be included in the cash flows.

The two  procedures will yield similar results if the cost of capital and
the interest charges are estimated on a similar basis.  The former pro-
cedure,  total salvage value, was used as it gives reasonable answers and
simplified both the computation and explanation of the cash flows  and
salvage  values.

Replacement investment for plant maintenance was considered to be  equal
to annual depreciation.  This corresponds to the operating policies of some
managements and serves as a good proxy for replacement in an on-going
business.

Investpients in pollution control facilities are from estimate:; provided by
EPA.  Only incremental values are used in order to reflect in-place facili-
ties.  Only  the value of the land for control  '.'as t?ken ?.s e  negative in-
vestment, or "cash out1' value, in the terur :J  year.

The above discussion refers primarily to the NPV analysis.  Investment
used in  estimating ROI was taken as invested capital—book value of assets
plus net working capital.

3.  Cost of Capital - After-Tax

Return on invested capital is a fundamental notion in U.S. business.  It
provides both a measure of the actual performance of a firm as well  as its
    This should not be confused with a simole buy-sell situation which
    merely involves a transfer of ownership from one firm to another.
    In this instance, the opportunity cost (shadow price) of the invest-
    ment may take on a different value.
                                   V-6

-------
expected performance.   In the latter case, it is also called the cost of
capital and this, in turn, is defined as the weiqhted average of the cost
of each type of capital  employed by the firm- -in general  terms, equities
and interest bearing liabilities.   There is no methodology that yields
the precise cost of capital, but it can be approximated within reasonable
bounds.

The cost of capital  was  calculated by the "dividend yield plus growth"
method, as follows:


          k = -p + g     where


          k = cost of capital

          D = dividend yield

          P = stock price

          g = growth

Other assumptions made were:  (1)  long-term interest rates average 9.5 per-
cent, (2)  the corporate  tax rate is 48 percent, and (3) the growth rate in
dividends  will be at least equal to the annual  inflation  rate which is
estimated  at 5 percent.

4   Constr U ct iono f the  Cash Flow
The cash flow used in the analysis  of BPT (Best Practical  Technology)  and
BAT (Best Available Technology)  effluent control  costs  was constructed
as follows:

     1.   Sunk investment (salvage market val >e  of fixed -assets  plus
         net working capital)  taken in year t  , assumed to be equivalent
         to  1976.   ~                        °

     2.   After- tax cash proceeds taken for years  t-,  to  t .

     3.   Annual replacement investment, equal  to  annual current depreci-
         ation taken for years tj to tn.  A ten-year depreciation period
         was used  for the effluent  control  system.

     4.   Terminal  value equal  to sunk investment  taken  in  year  t .

     5.   Incremental  pollution control  investment taken in year t for
         1977 standards and year tg  for 1983 standards.           °

     6.   Incremental  pollution expenses taken for years t,  to t  for
         1977 standards and years t?  to t   for  1983  standards,  n
         if  additive  to the 1977  standards.
                                  V-7

-------
     7.   Replacement  investment  taken  in year  tn on  incremental pollution
         investment in  BPT  on  assumption of  life of  facilities as provided
         by EPA.

     8.   No terminal  value  of  pollution facilities to be taken in year tn.
         Land value will  probably  be assumed to be very snail and/or zero.,
         unless  the costs provided indicate  otherwise.

The length of the  cash  flow will depend upon the life of the pollution con-
trol technology  provided  by EPA.   The  length of the  cash flow will be
equal  to the life  of  control equipment specified for 1983  installation.


                           B.   Price Effects
As shown in Figure V-l, price and production effects have interrelated
impacts.  In fact, the very basis of price analysis is the premise that
prices and supplies (production) are functionally related variables which
are simultaneously resolved (thus the feedback loop shown in Figure V-l).

The determination of the price impact requires knowledge of demand growth,
price elasticities, supply elasticities, the degree to which regional
markets exist, the degree of dominance exerted by large firms in the in-
dustry, market concentration exhibited by both  the industry's suppliers
of inputs and purchasers of outputs, organization and coordination within
the industry, relationship of domestic output with  the world market,
existence and nature of complementary goods, cyclical trends in the in-
dustry, current utilization of capacity and, exogenous influences upon
price determination (e.g., governmental regulation).

In vie-,' of the complexity and the diversity of the factors involved in
determining the market price, a purely quantitative approach to the
problem of price effects was not feasible for this study.  As a result,
it was necessary to employ value judgments based on experience and on
discussions with industry representatives to estimate the direction and
order of magnitude of price and'supply responses to the change in industry
cost structure which would result from the imposition of pollution controls.

Price responses in the fruit and vegetable processing industry are complex
due to the variety of products processed, the substitution effects within
the processed fruit and vegetable industry and oetween fresh and processed
products, the discretionary changes which the consumer may make in overall
food budgets ana the complex institutional and organization structure of
the industry,  nevertheless, an indication of possible price impacts can
be developed through estimating the price increases which would be re-
quired to offset projected effluent control  costs.  The required price in-
crease car, hp computed by using the NPV analysis described above for in-
cremental pollution cash flow and sales.
                                  V-8

-------
Application of the above NPV procedure to  pollution  control  costs  yielded
the present value of those costs  (i.e.,  investment  plus  operating  cost less
tax savings excluding interest expenses).   Given  this, the  price  increase
required to pay for pollution control  was  calculated as


                      _  (pyp) (iqo)
                         Ti-T) (WR)

where:

                   P  =  required percentage increase in price

                 PVP  =  present value of pollution control  costs

                 PVR  =  present value of gross revenue  (sales)
                         starting in the year pollution  control is
                         imposed

                   T  =  tax rate appropriate following  imposition
                         of pollution control

The next step was to evaluate the required price increases against ex-
pectations regarding the ability to raise prices.  As pointed out above,
this was a function of a number of factors.  In those cases where a few
large plants represent the bulk of production,  their required price in-
crease will likely set the upper limit.   From this equivalent, which was
quantitative, an initial estimate of expected price increases was made.


                         C.  Shutdown Analysis


The basic  shutdown analysis is based upon  the technique described above
under Section A and the'expected price increase from the preceding step.
In addition to this analysis, analyses are also made to  establish estim-
ated plant closures without the imposition of pollution  control or so-
called  "baseline" closures.  This analysis involves the  same financial
analysis technique, without pollution control-.

Based on  the  results of  the  NPV analysis  of  model plants, likely  closures
are  identified where NPV  <  0.  Segments or plants in the industry are
equated to the appropriate  model  (on  interpolation)  results.   Mitigating
items,  such  as association  with a complex, localized raw product  sources,
unique  market  advantages  and  existing in-place controls and  the ability
to finance new non-productive investment  are factored in quantitatively
to obtain  an  estimate  of likely closures.  BAT costs differ  from  BPT
costs and  closure  estimates  are required  for each condition.

                                  V-9

-------
The impact of these closures is evaluated as  the next step (see Figure
V-l).   When production impacts are sufficient,  the expected prices are
re-evaluated and the shutdown analysis repeated.
                         D.   Production Effects
Potential  production effects include changes of capacity utilization rates,
plant closures, and the stagnation of the industry.   Plant closures may
be offset  in part by increases  in  capacity utilization on the part of
plants remaining in operation.   However,  as was pointed out earlier, there
does not appear to be substantial  "excess" capacity  in the fruit and veg-
etable processing industry when allowances are made  for the necessity of
maintaining "surge" capacity as a  normal  operating requirement.   Expected
new production facilities are estimated.   The end result is an estimated
production under the conditions presumed  for the above closure analysis.

The estimated production under  these expectations feeds-back into the price
analysis to verify or revise expected price changes.


                         E.   Employment Effects


Given the  production effects of estimated production  curtailments — potential
plant closings arid changes in industry growth—a major consideration arises
relative to the impacts of these factors  upon employment in the industry.
The employment effects stemming from each of these production impacts in
terms of jobs lost are estimated using the model plant information ,and
Census data on env-"loyinen\. in specified industry segments.
                          F.   Community Effects
The direct impacts of job losses upon a community are immediately apparent.
However, in many cases, plant closures and cutbacks have a far greater im-
pact than just the employment loss.   These multiplier effects are reflected
in evaluating payroll losses and income multipliers.   For example, the pro-
cessing industry commonly contracts  with growers for the production of
those fruits and vegetables processed by individual plants.   In these situ-
ations, closure of a plant would mean the loss of a desirable market to
these contract growers—a major loss since production of fruits arid vege-
tables usually results in higher returns than can be obtained with other
crops in the area.  Transportation,  for both raw products and processed
items, is a major cost and plant closures would have a major impact on
transportation services, especially  in sir-aller communities.


                                   V-10

-------
                           G.   Other Effects
Other impacts such as direct balance of payments  effects  are  also in-
cluded in the analysis.
                                V-ll

-------
               VI.   POLLUTION CONTROL REQUIREMENTS AND COSTS
Water pollution control  requirements and costs used in this analysis were
furnished by the Effluent Guidelines Division of the Environmental Protection
Agency from materials developed by SCS Engineers.I/  These basic data in-
cluded control  requirements and costs for individual fruit and vegetable
products and generalized cost information.   Specific cost information for
the model plants considered in the impact analysis was developed from these
cost data by EPA, Effluent Guidelines Division.


                    A.   Pollution Contr_o]_ Requirements


Three effluent  control  levels were considered:

          BPT  -  Best Practical  Control Technology Currently Available,
                  to be  achieved  by July, 1977

          BAT  -  Best Available  Pollution  Control  Technology Economic-
                  ally Available, to be achieved by July, 1983

         NSPS  -  New Source Performance Standards, to apply to any source
                  for which construction starts after the publication of
                  the proposed regulations  for the Standards

Maximum effluent emissions to be  permitted  under the EPT and BAT control
levels were recommended  for individual fruit and vegetable products.   The
effluent limitations for NSPS were set equal to those for BAT.  Similar
limitations were not provided for combinations of products which are pro-
cessed simultaneously.   Therefore, specific limitation guidelines which
conform to the  BPT and BAT control levels were not available for all  of the
model plants to bo considered in  this analysis.  In lieu of that informa-
tion, the pre-treatment  levels for flow, BOD, and suspended solids are
summarized in Table VI-1, as furnished by EPA Effluent Guidelines Division.


Of the numerous alternative effluent treatment systems available to fruit
and vegetable processors, selected systems  were judged by EPA to be super-
ior for meeting the BPT  and BAT guidelines.  The systems suggested for
attaining BPT guidelines are end-of-pipe biological treatment systems,
either aerated lagoon or activated sludge.   Either basic system augmented
with a multi-media filter or chlorination will meet BAT guidelines.  The
-'   Development  Document for Effluent Limitation Guidelines New Source
    Performance Standards for the Canned and Preserved Fruit and Vegetable
    Industry Point Source Category Phase II, Draft Report, SCS Engineers.

                                   VI-1

-------
Table VI-1.   Average rav-' v;astolo;id parameters  and  average daily ivstev/ater volume during
             period of r,iaxin,u:n wasteloetd  for model  fruit  and vegetable processing plants

Corn
Corn
Mushrooms
Mushrooms
F.ushrcoms
Kushrocpis
Pickles
Pickles
Pickles
Sauerkraut
Sauerkraut
Tomatoes
Tomatoes
Tomatoes
Tomatoes
Corn, Peas
Corn, Peas
Corn, Peas
Corn, Peas
Corn, Peas
Corn. Peas
Corn, Fess
Corn, Teas
Corn, Peas
Corn, Peas
Co^n, Peas
Corn, Peas
Broccoli ,
Broccoli.
Broccoli ,
Tomatoes ,
Tor.iotoes ,
Tomatoes ,
Tomatoes ,
Tomatoes ,
Cemmodi t ies



















, Green Beans, Carrots
, Green Beans, Carrots
, Green Beans, Carrots
, Green Beans, Carrots
, Green Beans, Carrots
, Green Bccns, Carrots
, Green Beans, Carrots
, Green Beans, Carrots
Cauliflov;cr , Lima Bcens, Spinach
Cauliflower, Lima Beans, Spinach
Caul iflov;er, Lima Beans, Spinach
Dry Beans
D>-y Beans
Dry Beans
Dry Beans
Dry Beans
Plant
type
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to
5,
18,

1,
2,
'j,
1,
6,
10,
6,
9,
1,
4,
25,
150,
3,
12,
37,
120,
TO,
25,
50,
5,
10,
18,
25,
50,
8,
25,
40,
2,
7,
20,
70,
125,
u a 1
ns
500
000
200
500
500
000
500
000
COO
000
500
500
500
030
030
000
000
000
000
000
COO
000
oco
000
000
000
000
009
000
000
000
000
000
000
000
r
m

1






1




2
13


2
7

1
3

1
3
4
8
1
4
7

1
3
11
19
i o,;
Id ]/
.42
.40
.04
.14
.23
.45
.15
.64
.06
.04
.03
.15
.42
.27
.63
.18
.76
.31
.57
.76
.89
.78
.83
.65
.06
.16
.33
.63
.92
.95
.32
.14
.22
.36
.ea

3
3




1
1
• 1
2
2




3
3
3
3
2
2
2
1
1
1
1
1








BOD
niq/1
,200
,200
390
390
390
390
,100
,100
,100
,900
,900
280
280
280
280
,200
,200
,200
,200
,400
,400
,400
,400
,400
,400
,400
,400
410
410
410
470
470
470
470
470
Suspended
So 1 ids i .'!/!
1,500
1,500
210
210
210
210 .
220
220
220
460
460
560
560
560
560
1 ,500
1,500
1,500
1 ,500
1 ,100
1,100
1 ,100
420
420
420
420
420
290
290
290
670
670
670
670
670
                                                      continued....
                                          VI-2

-------
Table VI-1.  (continued)
Commodities
Cherries, Green Beans, Pears, Plums
Cherries, Green Beans, Pears, Plums
Cherries, Green Beans, Pears, Plums
Cherries, Strawberries, Cane Berries
Cherries, Strawberries, Cane Berries
Cherries, Strawberries, Cane Berries
Pickles, Tomatoes, Dry Beans, Dressings
and Sauces
Pickles, Tomatoes, Dry Beans, Dressings
and Sauces
Pickles, Tomatoes, Dry Beans, Dressings
and Sauces
Pickles, Tomatoes, Dry Beans, Dressings
and Sauces
Brined Products
Brined Products
Brined Products
Potato Chips
Potato Chips
Potato Chips
Potato Chips
Potato Chips
Plant
type
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Dehydrator
De hydra tor
Dehydrator
Dehydrator
Dehydrator
Annual
tons
5,000
10,000
20,000
800
2,000
5,000

2,000

6,000

18,000

60,000
1 ,500
6,000
10,000
1 ,000
2,500
8,000
13,000
30,000
F 1 ow
nild/1
,91
1 .82
3.63
.15
.38
.91

.13

.38

1.17

3.78
.15 1
.64 1
1.06 1
.03 1
.06 1
.10 1
.23 1
.57 1
BOD
mq/1
830
830
830
990
990
990

630

630

630

630
,100
,100
,100
,600
,600
,600
,600
,600
Suspended
Sol ids IVKJ/I
220
220
220
89
89
89

610

610

610

610
220
220
220
1,800
1,800
1,800
1,800
1 ,800
I/
    Flow may be converted from million liters per day to million gallons per day by
    dividing by 3.785.
Source:  Environmental  Protection  Agency Effluent Guidelines Division.
                                          VI-3

-------
 use of  spray  irrigation  for  land  disposal with  zero  runoff  is  also  a
 recomended  system  to  meet both BPT  and  BAT  guidelines.   The components
 of these  five effluent treatment  systems are  outlined  in  Tables  VI-2  and
 VI-3.   Although  some processors may  elect to  use  a combination of other
 systems,  further discussion  in this  analysis  will be restricted  to  the
 effluent  treatment  systems recommended by EPA.
                       B.   Pollution  Control  C_osts_


 Detailed  cost  estimates were  provided  by  EPA for  the  effluent  treatment
, systems for  each  of  the model  plants to be  considered in  the  impact  analysis
 From the  information provided,  total investment costs and total  annual cost
 were calculated  in a manner consistent with other portions of  the  analysis.
 For all effluent  treatment systems,  except  spray  irrigation,  total  invest-
 ment cost includes unit capital  cost,  land  cost,  and  engineering and con-
 tingency  cost.   The  cost  of land is  excluded from total  investment cost  for
 spray irrigation.  Total  annual  cost is the sum of annual  operation  and
 maintenance  and  annual capital  costs.  Using the  assumptions  of  ten  percent
 cost of interest, ten-year life  of depreciable assets, zero salvage  value,
 and one hundred  percent recovery of  land  costs, annual  capital cost  was
 calculated as


                                     [  total_ investment\         +
        annual capital cost   =      ^       2        ,/ (-10)
      nbnland unit capital  costs  + engineering  and  contingency costs
 Estimated total  investment costs  and  total  annual  costs  are summarized  in
 Table Vl-4.   Cost estimates for any system  represent the complete cost  of
 implementing that system with  no  previous treatment system in  place.
 Table VI-5 shows costs  per ton of raw product processed.


                C.  Selection of Effluent Treatment System


 Not all  direct discharging plants are expected to  be able to use the least-
 costly effluent treatment system based primarily on the  availability of land
 for either aerated lagoon or activated sludge.  Baseline information pro-
 vided by EPA indicates  that 92 percent of  the plants currently discharging
 directly to a v/atercourse will elect to use a biological treatment system to
 meet the BPT guidelines.  The remaining 8  percent  will  adopt a zero discharge
 land system.  Of the plants discharging directly to a watercourse in 1977, 91
 percent will use a biological  treatment and 9 percent will use zero discharge
 land disposal to meet the BAT guidelines.   This selection of treatment system
 is diatfo ^ed -"n Figure VI-1 .   For the impact analysis a high cost system,
 act i vat--.I sl:-Hge, and a low cost system,  aerated lagoon, will  be used.   Spray
 irrigate .   ^tens with runoff will be represented by aerated lagoons for
 reasons explained in section D of this chapter.


                                  VI-4

-------
       Table VI-2.   Summary of treatment components for alternative  effluent
      reduction systems in fruit and vegetable processing plants
Treatment Component
Spray Irrigation

  High head pump station
  Transmission main
  Retention pond
  Distribution system
  Tailwater holding pond
  Low head pump station
  Return transmission main

Aerated Lagoon

  Low head pump station
  Aerated lagoon
  Multi-media filter
  Chlorination

Activated Sludge

  Aeration basins
  Final clarifier
  Aerobic digester
  Vacuum filter
  Aerated polishing pond
  Additional units!./
  Multi-media filter
  Chlorination
                                     Alternative Effluent Reduction Systems  to  meet:
                                                              T'BAT
   "Wl
A
X
X
B
           X
           X
           X
           X
           X
           X
                    X
                    X
                    X
                    X
                    X
                    V
                    A
D
                     X
                     X
                     X
                     X
                     X
                     X
                     X
                     X
                     X
                     X
                     X
                     X
Source:  Environmental Protection Agency, Effluent Guidelines Division.

—   Snray irrigation system is acceptable to meet BPT  and  BAT standards


—   Additional units required for model plants  are listed  in Table VI-3,
                                       VI-5

-------
               Table VI-3.  Summary of additional  treatment units required with activated sludge in
                            model plants of the fruit and vegetable processing industry
en
      Modei Plants
 Additional  Treatment^ Units Required with Activated Sludge
                Distended      Nutrient     No additional
pH Control    air flotation    addition    treatment needed
Corn
''ishrooms
. ickles
Sauerkraut
Tomatoes
Corn, Peas
Corn, Peas, Green Beans, Carrots
Broccoli, Cauliflower, Lima Beans,
Spinach
Tomato, Dry Beans
Cherries, Green Beans, Pears,
Plums
Cherries, Stra\vberries, Cane Berries
Pickles, Tomato, Dry Beans,
Dressinqs and Sauces
Brined products
Potato Chips


X
X
X




X




X
X
X


X

X




X

X
X

X
X
X X
X
X



X
X

X








      Source:  Environmental Protection Agency, Effluent. Guide! ines Division and prepared by SCS Engineers.

-------
Table VI-4.  Estimated total investment  (I) and total  annual  costs  (AC)  for Best  Practicable  Control  Technology (BPT)  and
        Best Available Control Technology  (BAT) for wastewater  effluent  treatment for model plants  of the
                                     fruit and vegetable  processing  industry!/
Alternative Effluent
Plant Characteristics
Commodities Plant t'")e

Corn Canner
Corn Canner
Mushrooms Canner
Mushrooms Canner
Mushrooms Canner
Mushrooms Canner
Pickles Canner
Pickles Canner
Pickles Canner
Sauerkraut Canner
Sauerkraut Canner
Tomatoes Canner
Tomatoes Canner
Tomatoes Canner
Tomatoes Canner
Corn, Peas Canner
Corn, Peas Canner
Corn, Peas Canner
Corn, Peas Canner
Corn, Peas, Green
Beans, Carrots Canner
Corn, Peas, Green
Beans, Carrots Canner
Corn, Peas, Green
Beans, Carrots Canner
Corn, Peas, Green
Beans, Carrots Freezer
Corn, Peas, Green
Beans, Carrots Freezer
Corn, Peas, Green
Beans, Carrots Freezer
Corn, Peas, Green
Beans, Carrots Freezer
Corn, Peas, Green
Beans, Carrots Freezer
Broccoli, Cauliflower,
Lima Beans, Spinach Freezer
Broccoli, Cauliflower,
Lima Beans, Spinach Freezer
Broccoli, Cauliflower,
Lima Beans, Spinach Freezer
Tomato, Dry Bean Canner
Tomato, Dry Bean Canner
Tomato, Dry Bean Canner
Tomato, Dry Bean Canner
Tomato, Dry Bean Canner
Cherries, Green Beans,
Pears, Plums Canner
Cherries, Green Beans,
Pears, Plums Canner
Cherries, Green Beans,
Pears, Plums Canner
Cherries, Strawberries,
Cane Berries Freezer
Cherries, Strawberries,
Cane Berries Freezer
Cherries, Strawberries,
Cane Berries Freezer
Pickles, Tomato, Dry Bean,
Dressings & Sauces Canner
Pickles, Tomato, Dry Bean,
Dressings & Sauces Canner
Pickles, Tomato, Dry Bean,
Dressings & Sauces Canner
Pickles, Tomato, Dry Bean,
Dressings & Sauces Canner
Brined Product Canner
Brined Product Canner
Brined Product Canner
Potato Chips Dehydrator
Potato Chips Dehydrator
Potato Chips Dehydrator
Potato Chios Dehydrator
Potato Chips Dehydrator

Annual
tons

5,500
18,000
200
1,500
2,500
5,000
1,500
6,000
10,000
6,000
9,500
1,500
4,500
25,000
150,000
3,000
12,000
37,000
120,000

10,000

25,000

50,000

5,000

10,000

18,000

25,000

50,000

8,000

25,000

40,000
2,000
7,000
20,000
70,000
125,000

5,000

10,000

20,000

800

2,000

5,000

2,000

6,000

18,000

60,000
1,500
6,000
10,000
1,000
2,500
8,000
13,000
30,000
BPT
A - Aerated
I

92
186
47
58
68
84
44
84
107
52
56
40
61
no
303
58
129
253
565

129

225

362

95

146

214

268

383

116

228

300
59
95
173
372
518

99

149

255

44

69

100

40

69

112

255
44
84
107
44
57
63
85
128
Lagoon
AC

19
39
19
22
25
29
21
33
42
20
20
9
13
22
58
15
33
64
156

35

59

98

28

41

60

74

115

40

73

98
22
28
43
83
114

24

33

55

11

21

28

20

28

39

77
21
33
42
19
21
22
28
40
B-Activated
I •

327
562
162
177
190
214
190
252
314
177
177
177
202
352
1,002
264
414
752
1,809

390

582

884

290

390

552

694

1,096

314

544

718
202
290
490
1,069
1,614

264

352

514

177

202

264

214

264

364

624
190
252
314
214
227
240
277
352
Sludge
AC

63
105
60
66
68
76
68
93
113
59
59
36
41
70
197
60
90
158
364

94

139

214

75

100

142

175

274

94

180

246
68
84
115
244
356

63

85

122

39

59

71

76

90

116

203
68
93
113
76
78
80
92
115
BPT 8
C-Sora,y
1

80
138
46
56
62
81
, 56
94
119
46
50
56
80
188
660
60
100
188
412

100

162

262

105

150

225

275

450

150

312

438
70
124
225
580
880

110

162

262

56

78

110

54

78

124

262
56
94
119
46
48
52
62
90
Reduction Systems
BAT^
Irrigation
AC
000) 	
15
25
14
16
18
23
17
26
33
13
14
10
15
34
116
13
21
37
80

23

34

56

24

32

48

59

94

41

82

113
18
28
42
111
166

22

32

51

11

18

25

16

23

34

69
17
26
33
14
14
16
18
26



BAT
D-Aerated Lagoon
with filtration
I

146
300
71
92
107
139
78
154
213
78
84
74
115
267
806
93
205
410
901

205

370

583

177

264

397

502

745

241

475

550
107
201
369
824
1,176

188

294

476

78

120

190

71

120

218

476
78
154
213
68
85
93
124
194
tc

32
61
35
41
46
55
40
62
78
36
36
17
25
52
153
26
52
98
228

57

94

152

51

72

105

131

204

82

152

193
42
58
90
182
254

45

64

102

21

38

53

37

52

76

145
40
62
78
35
38
40
49
68
E-Activated Sludge
with filtration
!

381
676
186
211
229
269
224
322
420
203
205
211
256
509
1,505
299
490
909
2,145

466

727

1,105

372

508

735

928

1,458

439

792

968
250
396
686
1,521
2,272

353

497

735

211

253

354

245

315

470

845
224
322
420
238
255
270
316
418
AC

75
128
76
85
89
102
87
121
148
74
75
44
54
99
292
72
109
192
436

116

174

268

98

131

187

230

363

136

259

341
88
114
162
343
495

85

116

169

49

76

96

93

114

153

271
87
121
148
92
95
98
113
143
-  Spray irrigation is an acceptable  system  for  both  BPT and BAT.

Source   Environmental Protection  Agency,  Guidelines  Division.
                                                                            Note:  I = Investment
                                                                                  AC = Annual Cost
                                                            VI-7

-------
Table VI-5.   Effluent treatment costs  per  ton  of raw product processed,  by commodity,  plant type and size.

Plant Characteristics


^^rcd1 ties Plant t"ne
Corn Canner
Corn Canner
Mushrooms Canner
Mushrooms Canner
Mushrooms Canner
Mushrooms Canner
Pickles Canner
Pickles Canner
Pickles Canner
Sauerkraut Canner
Sauerkraut Canner
Toratoes Canner
Tomatoes Canner
Tomatoes Canner
Tomatoes Canner
Corn, Peas Canner
Corn, Peas Canner
Corn, Peas Canner
Corn, Peas Canner
Corn, Peas, Green
Beans, Carrots Canner
Corn, Peas, Green
Beans, Carrots Canner
Corn, Peas, Green
Beans, Carrots Canner
Corn, Peas, Green
Beans, Carrots Freezer
Corn, Peas, Green
Beans, Carrots Freezer
Corn, Peas, Green
Beans, Carrots Freezer
Corn, Peas, Green
Beans, Carrots Freezer
Corn, Peas, Green
Beans, Carros Freezer
Broccoli , Cauliflower,
Lima Beans, Spinach Freezer
Broccoli, Cauliflower,
Lima Beans, Spinach Freezer
Broccoli, Cauliflower,
Lima Beans, Spinach Freezer
Tomatoes, Dry Beans Canner
Tomatoes, Dry Beans Canner
Tomatoes, Dry Beans Canner
Tomatoes, Dry Beans Canner
Tomatoes, Dry Beans Canner
Cherries, Green Beans,
Pears, Plums Canner
Cherries, Green Beans,
Pears, Plums Canner
Cherries, Green Beans,
Pears, Plums Canner
Cherries, Strawberries,
Cane Berries Freezer
Cherries, Strawberries,
Cane Berries Freezer
Cherries, Strawberries,
Cane Berries Freezer
Pickles, Tomato, Dry Bean,
Dressings & Sauces Canner
Pickles, Tomato, Dry Bean,
Dressings & Sauces Canner
Pickles, Tomato, Dry Bean,
Dressings & Sauces Canner
Pickles, Tomato, Dry Bean,
Dressings & Sauces Canner
Brined Product Canner
Brined Product Canner
Brined Product Canner
Potato Chips Oehydrator
Potato Chips Dehydrator
^otato Crnps Dehydrator
Potato Clips Dehydrator
Potato Chips Oehydrato'-



Annual
tons
5,500
18,r>00
200
1,500
2,500
5,000
1,500
6,000
10.000
6,000
9,500
1,500
4,500
25,000
150,000
3,000
12, COG
37,000
120,000

10,000

25,000

50,000

5 000

10,000

18,000

25,000

50,000

8,000

25,000

40,000
2,000
7,000
20,000
70,000
1'5,COO

5,000

10,000

20,000

800

2,000

5,000

2,000

6,000

18,000

60,000
1,500
6.000
10,000
1,000
2,500
8,000
13, "00
30,000
- Spray irrigation is an acceptable system
Source Environmental Protection



A - Aerated
I
S16 73
10.33
235 00
38.67
27 20
16 80
29 33
14.00
10 70
8 67
5.89
26.67
13.56
4 40
2 02
19 33
10 75
6 84
4.71

12.90

9.00

7 24

19 00

14.60

11 89

10 72

7.66

14 50

9 12

7.50
29 50
13.57
8.65
5.31
4 14

19.80

14 90

12 75

55.00

34 50

20.00

20.00

11.50

6.22

4.25
29 33
14 00
10 70
44.00
22.80
7.88
6.54
4.27


BP
Lagoon
AC
$3 45
2.17
95.00
14 67
10.00
5.80
14 00
5 50
4 20
3.33
2 11
6.00
2.89
0 88
0 39
5 00
2.75
1 73
1.30

3 50

2 36

1 96

5.60

4 10

3.33

2.96

2.30

5.00

2.92

2 45
11 00
4.00
2 15
1 19
0.9!

4.80

3 30

2.75

13.75

10.50

5.60

10.00

4 67

2 17

1.28
14.00
5.50
4 20
19 00
8.40
2.75
2 15
1 33
t,

T
B-Activated
1
$59.45
31 22
810.00
118.00
76.00
43.00
126 67
42.00
31.40
29.50
18.63
118.00
44.89
14 08
6.68
88.00
34.50
20 32
15.08

39.00

23.28

17 68

58.00

39.00

30.67

27.76

43 84

39.25

21 76

17 95
101.00
41.43
24.50
15 27
12 91

52.80

35.20

25.70

221 25

101.00

52 80

107.00

44 00

20.22

10.40
126 67
42.00
31 40
214.00
90.80
30 00
21 31
11.73
Hernative Effl jent


Slucae
AC
$11 45
5 83
300 00
44.00
27.20
15.20
45 33
15 50
11.30
9.83
6.21
24.00
9.11
2.80
1.31
20.00
7.50
4.27
3 03

9.40

5.56

4 28

15.00

10 00'

7.89

7.00

S 48

11.75

7 20

6.15
34.00
12.00
5.75
3.49
2.85

12.60

8 50

6.10

48.75

29.50

14 20

38.00

15.00

6.44

3.38
45 33
15.50
11.30
76.00
31 20
10.00
7.08
3 83

3PT 8
C-Sor3y
T
$14.55
7 67
230 00
37.33
24.80
16.20
37.33
15.67
11.90
7.67
5.26
37.33
17.78
7 52
4.40
20.00
8.33
5.08
3.43

10 00

6.48

5.24

21 00

15 00

12.50

11.00

9.00

18.75

12.48

10.95
35.00
17.71
11 25
8 28
7.04

22.00

16 20

13.10

70.00

39.00

22.00

27.00

13.00

6.89

4.37
37.33
15.67
11.90
46.00
19.20
6.50
4 77
3.00
for both BPT and BAT
Agency, Effluent Guidelines Division.
Reduction Systems

BAlI'
Irrigation
' AC
$2 73
1.39
70.00
10.67
7.20
4.60
11.33
4.33
3 30
2.17
1.47
6.67
3.33
1.36
0.77
4.33
1.75
1 00
0.67

2.30

1.36

1 12

4.80

3.20

2.67

2.36

1.88

5.13

3.28

2.83
9.00
4.00
2.10
1 59
1.33

4.40

3.20

2.55

13.75

9.00

5 00

8 00

3.83

1.89

1.15
11.33
4.33
3 30
14.00
5.60
2.00
1.38
0.87
Note • I
AC


D-Aerated Lagoon
with filtration
1
$26 55
16.67
355.00
61.33
42.80
27.80
52.00
25 66
21 30
13 00
8 84
49 33
25 56
10 68
5 37
31 00
17 08
11 08
7 51

20 50

14 80

11.66

35.40

26.40

22 06

20.08

14 90

30.13

19 00

13 75
53.50
28.71
18.45
11 77
9 41

37.60

29.40

23.80

97.50

60.00

38.00

35.50

20.00

12.11

7.93
52.00
25.57
21.30
68.00
34.00
11.63
9.54
6.47
AC
$5.82
3 39
175.00
27.33
18.40
11.00
26.67
10.33
7.80
6.00
3.79
11.33
5 56
2.08
1.02
8.67
4.33
2.65
1 90

5.70

3.76

3.04

10.20

7.20

5.83

5.24

4.08

10.25

6.08

4.83
21.00
8.29
4.50
2.60
2.03

9.00

6.40

5.10

26.25

19.00

10.60

18.50

8.67

4.22

2.42
26.67
10.33
7.80
35.00
15.20
5.00
3.77
2.27
BAT

E-Activated Sludge
with filtration
!
$69.27
37.56
930.00
140.67
91.60
53.80
149 33
53.67
42.00
33.83
21.58
140.67
56.89
20.36
10.03
99.67
40.83
24.57
17.88

46.60

29.08

22.10

74.40

50.80

40.83

37.12

29.16

54.88

31.68

24.20
125.00
56.57
34.30
21.73
18.18

70.60

49.70

36.75

263.75

126.50

70.80

122.50

52.50

26.11

14.08
149.33
53.67
42.00
238.00
102.00
33.75
24.31
13.93
AC
$13.64
7.11
380.00
56.67
35.60
20.40
58.00
20.17
14.80
12.33
7.89
29.33
12.00
3.96
1.95
24.00
9.08
5.19
3.63

11.60

6.96

5.36

19.60

13.10

10.39

9 20

7.26

17.00

10.36

8.53
44.00
16.29
8.10
4.90
3 96

17.00

11.60

8.45

61.25

38.00

19.20

46.50

19.00

8.50

4.52
58.00
20.17
14.80
92.00
38.00
12.25
8.69
4.77
= Investment
= Annual
Cost


                                                              VI-8

-------
Figure VI-1.   Selection of effluent treatment systems by direct dischargers
Baseline
   To meet BPT
            To meet BAT
  1974
        1977
                1983
Direct discharge to
   a watercourse
/activated  sludge~\
I  aerated lagoon   r
  cease operation/


zero discharge land
91%
  /activated sludge\
->(  aerated lagoon
  V  cease operation/
                                                       ^•zero discharge land
Land with direct dis-
   charge of runoff
land with direct dis-
   charge of runoff
   cease operation
        land  with  direct dis-
           charge  of runoff
           cease operation
                                  VI-9

-------
                   D.  Status of Wastewater Treatment
EPA Effluent Guidelines Division has estimated that, under the baseline
conditions, approximately 85 percent of the fruit and vegetable processing
plants have either tie-ins with municipal  systems or have zero discharge
land disposal systems (Table VI-6).  In either case, further treatment re-
quirements are not expected in terms of the specific limitation guidelines
on which this study was based.

The remaining 15 percent of the plants are direct dischargers and will be
required to conform to the limitation guidelines.  Eighty percent of these
plants discharge directly to a water course whereas the remaining 20 per-
cent utilize a land treatment system—spray irrigation—with direct runoff
to a water course.  These 20 percent of the direct dischargers are repre-
sented by aerated lagoons in the impact analysis for two primary reasons.
First, EPA Effluent Guidelines has indicated the 20 percent, estimate is
likely high.   Second, spray irrigation systems, excluding land costs, are
somewhat similar to the aerated lagoon system.

All but two percent of the direct discharge plants currently have in place
some form of treatment system.  This two percent of the plants will  be the
only plants to expend the total estimated  cost to acquire a system which
will meet BPT guidelines.  For each of the remaining plants, the additional
cost for a treatment system will  depend on the level of control  system
currently in  place.  As is summarized in Table VI-7, 40 percent of the
direct discharge plants have in place minimum control  systems.  These
systems are defined as screening with a two-day retention pond that is not
aerated.   To  improve its present system to meet BPT guidelines,  each of
these plants  will expend 85 percent of the total  cost for a complete system.
Almost half (44 percent) of the plants currently have moderate control
systems in place.  Moderate control  is defined as screening with a ten-day
retention pond that is aerated to provide  odor control.   The additional
cost for each of these plants is 50 percent of the total  system cost.   The
remaining 14  percent of the plants currently have in place an acceptable
control system that will meet BPT guidelines.   All  of the direct discharge
plants will  incur additional  costs to improve their treatment systems  from
BPT to the BAT level  of controls.

The 15 percent of fruit and vegetable plants which are direct dischargers
under the baseline conditions includes 334 of the 2,202 plants considered
in  this report.   EPA Effluent Guidelines  Division provided an estimate
of the distribution of these plants between model  plants which were then
placed into industry groups.   Table VI-7 illustrates the estimated number
of direct dischargers by model  plant and industry group for the  fruit and
vegetable processing industry.

The percent direct discharge plants are of total  plants represented by a
model  ranges  from a low of 7.0 percent for the mushroom, dehydrated fruit
and vegetable and potato chip models to a  high of 25.0 percent for the
sauerkraut model.


                                   VI-10

-------
        Table VI-6.   Estimated present and future oercent of fruit and vegetable processors
                                using each type of disposal  system


                                               Percent of Processors using Disposal  System o_n Given date

        	July,  1974	July,  1977   	      July,  1933
Direct dischargers (Excluding Land
     treatment systems)        -                     12                     11                       10

Land treatment system with direct
discharge of runoff
Zero discharge land treatment systems
Discharge to municioal system
3
30
55
3
33
53
3
35
52
Source:  Environmental  Protection Agency,  Effluent-Guidelines Division and SCS Engineers.

-------
  Table  VI- 7.   Estimated  percentages  of direct discharginq fruit and vegetable  D^ocessing  plants
           with  various  levels  of  control  systems in pl;;ce and corresponding  cercentaaes
                              of additional  syst\_i"s cost r.o reac.n 3rT.
                                                                                    Percent  of alternative
   Level of                                                 Percent of direct       effluent systems cost
C?niv'ol Systems	"ofinitions        	disc'":;rog plants            to  re'--'", G?T
Zero Control Systems            no  systcn                        2                             ICO

Minimun Control Systems         screeni-a with 2-day
                                retenti -)n pond                  40                              85

Moderate Control Systerr.s        screening v;ith aerated,
                                10-dsy  retention cor,d           44                              50

Acceptable Control Systems      anv sys~en that rrcets
                                the oln-is lines                  14                               0
Source:  Environmental Protection Agency,  Effluent Guidelines Division.

-------
           E.  Application of Effluent Control Guidelines
  1.  Plants processing 2,000 tons or less or raw product per year are not
     covered by the interim final or proposed guidelines.  These plants
     were excluded because neither aerated lagoons or activated sludge
     systems are economically feasible for these small plants.  The closure
     rate for these plants, resulting from the guidelines as analyzed,
     was projected to be 52 percent for BPT with an additional 19 percent
     for BAT.

  2.  Plants processing from 2001 through 10,000 tons raw product per year
     must meet proposed BPT and BAT guidelines, but are not covered by
     interim guidelines.  For this group of plants, the technology required
     to meet proposed BAT guidelines is the same as for proposed BPT.
     Therefore, it has been assumed that the additional  costs due to BAT
     are negligible and that there would be no incremental  impacts due to
     BAT.

  3.  Plants processing more than 10,000 tons raw product per year must meet
     both interim final and proposed BPT guidelines and proposed BAT guide-
     lines.  BPT guidelines for this group of plants are identical for both
     the interim final and proposed guidelines.  Proposed BAT guidelines for
     this group of plants require that filtration be added to the aerated
     lagoon or activated sludge treatment.

Detailed baseline conditions  were established  by  combining  the information
concerning the level  of control  system  currently  in  place,  Table  VI-7, and
the number of direct  discharge  plants,  Table VI-8.   An assumption,  necess-
itated by insufficient information,  was made that the  four  levels  of
control systems in place was  uniform throughout the  industry.

Table VI-9 summarizes  the number of  direct dischargers by industry  group
and level  of controls  in place.   Out of an estimated 330  direct discharging
plants, 47 or 14% have acceptable controls in  place  to meet BPT standards
and six plants  or 2%  of direct  dischargers have zero controls  in  place.
                               VI-13

-------
        Table VI-8.  Estimated direct discharging plants in relation to industry group and model  plants
SIC
Industry group code
Canned specialties 2032


Canned fruits S vegetables 2033










Pickles, sauces, & dressings 2035




Frozen fruits & vegetables 2037




Dehydrated fruits & veg. 2034
and soup mixes
Potato and corn chips 2099
Total - Industry Groups
Model Plant
Reprocess
Reprocess, brine
Total
Corn
Mushrooms
Sauerkraut
Tomatoes
Blanched vegetables
Blanched & peeled vegetables
Blanche-] vegetables, pitted
and peeled fruits
Reprocess
Reprocess brine
Total
Pickle5
Brined products
Reprocessed
Reprocessed and brine
Total
Blanched
Blanched & peeled vegetables
Pitted, peeled § nonbasic
(berries) fruit
Total
Potato chips

Potato chips
All model plants

Total
plants
152
51
203"
19
58
29
96
134
85

144
259
134
959
129
74
178
114
435"
32
62

35
T2T
160

255
2,202
Direct
A of each
model!/
16.7
16.7
T6.7
7.7
7.0
25.0
20.29/
20. C£7
20.5

14.3
16.7
16.7
16.9
14.0
19.5
16.7
16.7
T6.4"
20.0
20.0

17.9
TsTe"
7.0

7.0
15.0 1
di scharqers
No.
25
Q
"T4"
1
4
7
19
27
18

21
43
22
162"
18
14
30
19
81"
6
12

6
24
1 1

18
330
» of industry
group
12.3
4.4
T"6.7
0.1
0.4
0.7
2.0
2.8
1.9

2.2
4.5
2.3
16.9
3.6
2.8
6.1
3.9
16.4
4.6
9.3

4.7
TO"
7.0

7.0
15.0
-  Source:  EPA, Effluent Guidelines Division.
2/
-  Although EPA, Effluent Guidelines Division,  estimated  6.9  percent of  total blanched vegetable model plants as
   being direct dischargers, it was felt that 20 percent  more nearly reflected this model.

-------
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-------
                         VII.  IMPACT ANALYSIS


The  impacts considered in this analysis are as follows:

                 A.  Price effects
                 B.  Financial effects
                 C.  Production effects
                 D.  Employment effects
                 E.  Community effects
                 F.  Foreign trade effects

These impacts were analyzed for each of the model plant situations described
in Chapters II and III and were based on physical and financial character-
istics and performance of the model  plants and pollution control costs as       f
presented in Chapter VI.


                           A.  Price Effects


General pricing processes and pricing relationships for the fruit and vege-
table processing industry were discussed in Chapter IV.  It was pointed out
that short run price changes are strongly influenced by supply-related factors
but that long-run changes in price are influenced by changes in consumer
preferences and tastes, population,  income, technology and by factors which
affect the cost of these  products to the consumer.  Although per capita con-
sumption of processed fruits and vegetables increased steadily during the
1960's, there has been a  leveling off and slight decrease in 1974 and 1975
as increasing prices are  meeting greater consumer resistance.  Consumers are
moving back to increased  consumption of fresh products and there has been a re-
surgence of interest (as  evidenced by spectacular increases in garden seed sales)
in home gardening.   For certain commodities (e.g. mushrooms, frozen strawberries,
tomato paste — see Foreign Trade Impacts) imports have increased rapidly as
distributors seek lower-cost sources of supplies.

In general, it was  concluded that processors would find little opportunity
to pass increased costs,  associated  with effluent -treatment requirements,
backward to growers.   Processor-grower margins have been decreasing, there is
increasing pressure on supplies,  many products are produced under processor-
grower contracts or are covered by marketing orders which permit a degree of
supply regulation by growers and finally, most growers have other production
alternatives which  may  be more attractive if raw fruit and vegetable prices
were reduced.

The ability of processors to pass costs forward to consumers in the form of
higher prices is limited.


                                  VII-1

-------
  In the short-run, there would appear to be only limited opportunities
  for such cost transfer.  The fruit and vegetable processing industry is
  very competitive and although large firms exist, no one is dominant.
  In addition, food prices have risen to the point where additional  price
  increases are meeting strong consumer resistance.   Even though processed
  food prices have increased in recent years,  reports from processors indicate
  that the rate of increase has been lower than  the rate of increase in their
  costs.   As a result, processors  have already been forced to absorb a  part
 of the  cost increases which they have experienced.

  In the  long-run, the ability of  processors to  pass  forward cost increases
 in the  form of higher consumer prices will  depend  partly on the demand
 characteristics of  the individual  products.  In general, better opportunities
 for price increases would exist  for those products  having relatively  low de-
 mand  elasticities.   Even under long-run  conditions,  it is not  expected that
 a complete pass-through of costs  will  be possible  since competitive con-
 ditions  in the industry coupled  with consumer  resistance to increasing
 prices would restrict opportunities for  price  increases.   As a result, pro-
 cessors  would  be forced to absorb  out of profits most  of the increased costs
 of effluent  controls.

 1. Price Increases Required  to  Offset Effluent Control  Costs

 A series  of  model plants were  developed  for  representative segments of the
 fruit and vegetable processing industry.   For  these  plants financial  costs
 and returns  were synthesized  and  rates  of return, cash flows and net  present
 values were  calculated to measure  the financial  performance of these  plants.
 Effluent  control  costs were developed  by EPA for this  same structure  of model
 plants.   Based  on these financial  profiles and  effluent control  costs, the
 price increases,  at the plant  level,  which would be  required to  offset effluent
 control  costs,  were calculated.   Table  V1I-1 summarizes  the required  price
 increases for  the model  plants under  specified  effluent treatment  systems.

 Table VII-1  shows the  price increase  required to pay for  incremental  effluent
 control costs  by type  of plant, size  of  plant,  commodities  processed,  type  of
 effluent  treatment  system and  extent  of  in-place treatment facilities  and treat-
 ment level (BPT  or  BAT).   The  indicated  price  increases would  relate  to  f.o.b.
 plant prices assuming  that all plants  could  pass such  price increases  on  to dis-
•tributors, retailers  and  finally  to   the  consumer.  However, competitive  con-
 ditions  in the  industry would  limit  the  price  increase  to  the  lower levels
 required  by  larger  plants,  if  in  fact  these  plants were  able to  recapture
 these costs  through higher prices.

 The ability  of  larger  firms to pass  forward  increased  costs is  illustrated  by
 a recent  (July,  1975)  article  in  the  Wai 1  Street Journal  which  quoted  the
 president of a  major  fruit and vegetable  processor with  the statement that
 his firm  would  increase product  prices  to the  wholesale  and retail  trade  about
 five  percent in response to overall  cost  increases  expected to  be  about five
 to six  percent.   This  same article  indicated that this five percent increase


                                   VII-2

-------
                       Table VII-1.  Price increase required to offset incremental pollution control costs, aerated lagoon and activated
                                                       sludge  at three in-place treatment levels
CDPN
MUSHROOMS
PICKLE
SAUERKRAUT
CCSN-PEA
C3RN-PEA-GB-CARROT
CO»N-P£A-G8-CARROr
BPQC-CLFL-LB-SPIN
TOMATO-CRY SEAN
C HE RRY-GS-P EAR-PLUM
CHERRY-STR8-CNBR

IX££
CAN

CAN



CAN


CAN

CAN



CAN



CAN


FREZ




FPEZ


CAN




CAN


FREZ



_LCitf-
5500
18000
200
1500
2500
5000
1500
6000
10000
6000
9500
1500
4500
25000
150000
30CO
12000
37000
120000
10000
25COO
50000
5COO
10000
13000
25000
50000
8000
25COC
40000
2000
7010
20000
7COOO
125000
5000
10000
2C03C
80C
2000
5000
LAG
_££!_
3.9*
2.2
7.9*
1.3
0.9
0.5
2.3?
0.9
0.7
1.3*
1.3
4.3*
2.1
0.8
0.5
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1.5
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1.8*
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2.6
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1.2*
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C.7
0.5
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0.9
1.1*
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1.8
6.8*
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LAG
_fl£I_
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1.6
0.8

-------
                                                           Table VII-1  (continued)
PICKLE-TCMT-CP-OESA   CAN
BRINEC PRODUCT
POTATO CHIP
                       CAN
                       DtHY

.IC£iS_
2000
bCOO
1 8030
6COOO
1500
6000
icocn
1000
2500
8000
13000
30000
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0.6
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D G E
_a
-------
was substantially below the 25 percent increase in prices of last season
which were in response to a 37 percent increase in costs.

Several generalizations can be observed from the data in Table VII-1.

1. , Price increases required to offset effluent treatment costs using
    activated sludge systems are two to three times those required by
    using aerated lagoons.

2.  Price increases required to offset effluent control  costs when no
    treatment systems were in place were 84 percent of costs when "moderate"
    controls were in place and were 48 percent of costs  when "minimum"
    treatment systems were in place.

3.  Price increases required to offset BPT costs were 67 percent of those
    required by BAT for aerated lagoons and 87 percent for activated
    sludge systems.

4.  Price increases required to offset effluent control  costs for extra
    small plants, 2,000 tons and under raw product, were generally severe
    (4 percent or above) at BPT and BAT levels and for small plants, 5,000
    tons raw product and under, were generally severe at BAT levels.

Although the industry will attempt to recover costs through price increases
where possible, it will be impracticable for each plant  to change prices in-
dependently.  Two industry-related factors will limit the ability of plants
to increase prices:  (1) a high proportion of the industry (estimated at 55
percent) is currently discharging through municipal sewers, in most cases at
costs which are apparently below those incurred by plants with their own
waste treatment systems and (2) larger plants, with lower unit waste treat-
ment costs would tend to establish a ceiling, in terms of price increases,
which would limit the ability of smaller plants to pass  effluent costs for-
ward.   Assuming thai direct dischargers would be limited to price increases
required by the largest plants, the situation would be as shown in Table
VII-2.

With aerated lagoons at BPT levels, all model plants except corn (2.2),
sauerkraut (V.3), corn-pea-green bean-carrot freezers (1.9) and brined pro-
ducts (2.4) would be restricted by competition to a price increase of one
percent or less.  The figures in (  ) indicate the limiting price increases
for these plants.  With aerated lagoons at BAT levels, mushrooms, tomato,
corn-pea, broccoli-1ima bean-cauliflower-spinach freezers, tomato-dry bean
plants, cherry-strawberry-cane berry freezers and pickle-tomato-dry bean-
dressings and sauces plants would be at the one percent  or below level and
all other plants would be above the one percent level.

For activated sludge systems only  the pickle-tomato-dry bean-dreasings and
sauces plant would be restricted to a one percent price  increase.  Most other
plants fall  in the range between 1.1 and 5.0 percent except for corn canners
and brined product plants and the corn-pea-green bean-carrot freezing plant
at the BAT level.


                                  VII-5

-------
Table VII-2.  Limits to price increase, direct dischargers, as established by largest plants, no system in place





1% or less
Lagoon Act. Sludge
Model Plant
Corn
Mushrooms
Pickle
Sauerkraut
Tomato
Corn, pea
Corn, pea, green bean, carrot
Corn, pea, green bean, carrot
Broc., Clfl, lima bean, spinach
Tomato, dry bean
Cherry, green bean, pear, plum
Cherry, strawberry, cane berry
Pickle, torn., dry bean, 0 & S
Brined product
Potato chip
Type
C
C
C
C
C
C
C
F
F
C
C
F
C
C
D
BPT

X
X

X
X
X

X
X
X
X
X

X
BAT BPT BAT

X


X
X


X
X

X
XXX

X


1.1 - 2.0%
Lagoon Act.
BPT BAT BPT

X
X X
X X
. X
X
X
X
X
X
X X
X


X
Sludge
BAT

X



X


X
X

X


X
Price increase limit (%)
2.1 - 3.0% 3.1 - 5.0% 5.1 or greater
Lagoon Act. Sludge Lagoon Act. Sludge Lagoon Act. Sludge
BPT BAT BPT BAT BPT BAT BPT BAT BPT BAT BPT BAT
XX XX

X
X X
X

X X
X XX


X


X X XX


-------
Given these assumptions concerning the ability of impacted plants to pass
increased costs forward in terms of higher prices, it must be concluded
that those segments of the fruit and vegetable industry which are most
highly impacted by interim final and proposed effluent controls would not
be able"to overcome these added costs by increases in the prices of pro-
ducts sold.
                          B.   Financial  Effects
In order to measure the financial impacts of interim final and proposed
effluent controls on the fruit and vegetable canning, freezing and pre-
serving industry, income rates of return and cash flows were calculated
for the various sizes and types of model plants with and without effluent
control costs.  Rates of return were calculated on model plant invested
capital and on sales.  Analyses made include the following:

       1.   After-tax income
       2.   After-tax return on sales
       3.   After-tax return on invested capital
       4.   Annual cash flow
       5.   Net present values.

1.  After-Tax Income

Table VII-4 shows the after-tax income (in $000) for each condition of each
model plant for the alternative treatment systems.  These income figures
which assume no price change can be compared to the baseline situation before
the imposition of pollution control costs.
                                                               guidelines
                                                               The very
                                                               low or
In each case, the income goes down as the plants Move from BPT
to BAT and from aerated lagoon treatment to activated sludge.
small plants in eight of the model plant groups show extremely
negative income under most conditions of pollution control.

2.  After-Tax Return on Sales

In Table VII-5 , the after-tax return on sales that would result under varying
conditions of pollution control, assuming no price changes were made.  From
this table, a comparison of the before or baseline condition can be made
with the many options of installed pollution control.

In the baseline case, the return on sales varies from 0.7 percent to a
high of 5 percent for the full range of model plants.  Depending on the
treatment assumed, the after condition shows a very wide range from a low
of -27.7 percent to a high of 4.3 percent.   The average drop is well over
one percent.
                                  VII-7

-------
3.  After-Tax Return on Invested Capital

All model plants show a positive return on the after-tax income related to
invested capital in the baseline case in Table VI1-6.  The baseline range
varies from a low of 0.6 percent to a high of 10.3 percent.  With the
added costs and added investment of treatment facilities, these return
figures go down to a low of -5.3 percent and a high of 9.6 percent for
aerated lagoon treatment.  For activated sludge treatment, the figures go
down further to the range of -13.2 percent to 9.1 percent.

4.  Cash Flow

Model plant cash flows in $000's are shown in Table VII-7, both before
imposition of treatment costs (baseline) and after imposition of treatment.
The after treatment cash flows are shown for two types of treatment:
aerated lagoons and activated sludge for both BPT and BAT and at three
different levels of partial treatment.

Four of the smallest models show a negative cash flow under some of the
treatment configurations.  These are the same plants that show negative'
returns on sales and invested capital in previous analyses.

The other 49 models, however, do have positive cash flows under the assump-
tion of no price change and the various levels of treatment, imposed.

5.  Net Present Value

The results of the net present value of the model plants before and after
the imposition of BPT and BAT control levels are shown in Table VII-B
These analyses were run with an assumed discount rate of 8 percent which
approximates the cost of capital for this  industrial segment.  From this
table,  it appears that five specific groups of model plants, i.e. corn,
pickle, broccoli - cauliflower - lima beans - spinach, cherry - strawberry  -
cane berry, and potato chip processing  plants will not achieve this discount
'rate after the imposition of controls.

Only one group of plants, cherry - strawberry -  cane berry, do not achieve
this discount rate in the base case.  These net  present value results  as a
whole show a different pattern than do  the previous  five analyses in  that
the negative results show up for all sizes of plants or a  particular  com-
modity  or group of commodities rather than being primarily related to
size of plant.
                                  VII-8

-------
( 6. Rationale for Use of "Average Year" Profitability

    Financial data developed for this project from industry surveys, were
    based on the year 1973.  Profitability levels were given for 1973 and
    also indicate the profitability during the best and worst year, 1969-
    1973.  These data, plus other information, indicate that for most seg-
    ments of the canning and freezing industry, 1973 was a better-than-
    average year.  For three categories of plants:  canning only, freezing
    only and canning and freezing, over 50 percent of the survey respondents
    identified 1973 as the high profit year and 1969 as the year of lowest
    profits.

    This profitability relationship is confirmed by a report prepared for
    the National Canners Association in March, 1975, by Touche Ross and
    Company, up-dating a previous profitability series.  Table VII-   shows
    the results of this analysis.  The data show clearly that, during the
    past five years, 1973 was clearly the most profitable, with pre-tax
    return on sales of 5.5 percent.  It is also apparent that an average return
    on sales is 4.4 percent -- 80 percent of the 1973 level.  The 4.4 percent
    average return existed for the three-year average, 1971-73 10-year
    average, 1961-70 and the 13-year average, 1961-73.

    On the basis of these data, it was concluded that 1973 (5.5 percent)
    was a better-than-average year, that 4.4 percent return was more
    representative.

    Although the returns data shown in Chapter III are based on 1973 as
    represented in the model plant financial analysis, for the purposes of
    the economic imoact analysis, the profit before tax in the model plants
    has been reduced to 80 percent of the 1973 level by increasing costs by
    about one percent in the plant budgets to accomplish this change.

    Two exceptions to this change were made.  First, mushroom canners do not
    look on 1973 as an exceptionally good year.  Early in 1972 began what is
    known as the "year of recall" and this negative effect continued into
    1973.  These recalls were started by the discovery of contaminated
    product for one canner and the publicity which this problem created
    resulted in reexamination of many canners and many batches.  The adverse
    publicity attendant to this contamination problem, even though the con-
   • tamination was infinitesimal in magnitude, resulted in significant recalls
    affecting both sales and prices, increasing costs, reducing profits and
    resulting in plant closures.  Since 1972, approximately 10 mushroom
    canners have closed permanently or temporarily -- some of the closures
    definitely due to the recall.  As a result, 1973 profitability levels were
    used for mushroom plants.

    The second .exception is potato chip processors.  Indications from industry
    returns are that 1973 was no better than an average year while 1971 and
    1972 were considered to be better-than-average in terms of profitability.
    Therefore, for potato chip processors, 1973 profitability levels were
    used in the impact analysis.
                                   VII -  9

-------
7.  Availability of Capital

The ability of a firm to finance  new investment  for  pollution  abatement is
a function of the ability of the  firm to  generate  new  capital  from one  or
more of the following sources:  (1)  borrowings  from outside  sources,  (2) new
equity capital generated through  the sale of common  or preferred  stock,
(3) internally generated funds  -  retained earnings plus the stream of funds
allocated to depreciation of fixed  assets.

For each of the three major  sources of new investment, the  most critical
set of factors is the financial condition of the individual  firm.   For
debt financing, the firm's credit rating, earnings record over a  period
of years, existing debt-equity  ratio and  the lenders'  confidence  in  manage-
ment will be major considerations.   New equity funds through the  sale of
securities will depend upon  the firm's future  earnings as anticipated by
investors, which in turn will  reflect past earnings  records.  The firm's
record, compared to others in its own industry and to  firms in other similar
industries, will be a major  determinant of the ease  with which new equity
capital can be acquired.  In the  comparisons,  the  investor  will probably
look at the trend of earnings for the past five  or so  years.

Internally generated funds depend upon the margin  of profitability and
the cash flow from operations.  Also, in  publicly  held corporations, stock-
holders must be willing to forego dividends in order to make earnings
available for reinvestment.

The condition of tha firm's  industry and  general economic conditions are
also major factors in attracting  new capital.   The industry will  be com-
pared to other similar industries (other  manufacturing industries) in
terms of net profits on sales and on net  worth,  supply-demand, relation-
ships, trends in production  and consumption, the state of technology,
impact of government regulation,  foreign  trade and other significant
variables.  Declining or depressed industries  are  not  good  prospects for
attracting new capital.  At  the same time, the overall condition  of the
domestic and international economy can influence capital markets.

The food canning and freezing industries  in the United States are highly
competitive with a large number of relatively  small  firms.   Profit margins
on sales are low and highly  volatile both for  individual plants and for
the industry as a whole.  Detailed information on  the  profit position of
respective type and size companies is simply not available  and only broad
industry averages can be obtained.

The fruit and vegetable canning,  freezing and  preserving industry is
characterized by a large number of small  single plant  firms with approx-
imately  55 percent of the total number firms being categorized as small.
However  there  is a substantial  concentration of production   in the larger
firms, as follows.
                                   VII-10

-------
                                              Percent of total  value of shipment
SIC            Industry Segment              20 largest firms    50 largest firms
                                                ^
2032        Canned specialties                     94                  99
2033        Canned fruits & vegetables             52                  70
2035        Pickles, sauces & dressings            62                  80
2037        Frozen fruits & vegetables             73                  93
2034        Dehydrated fruits & vegetables         75                  96
2099        Potato and corn chips                  72                  87
            Total industry                         66                  83


Profits in the industry vary substantially from firm to firm and from year
to year.  In general profitability levels for small plants are lower than
for larger plants (see Tables III-2 - 111-25, pages 111-20 - 111-34).  The
stability of these small firms is largely dependent on seasonal variations
in supplies of raw product and year-to-year variations in product prices.
In contrast to these small, single plant firms, which are highly impacted
by local conditions, the larger firms are more highly diversified, both in
terms of products processed and locations.  Many of the larger firms are
also major processors of non-fruit and vegetable items, e.g. fish, canned
puddings, snack foods, etc.  These products not only provide product diversi
fication, but in some instances permit "off-season" utilization of plant
and equipment.

Firms in the fruit and vegetable processing industry are characteristically
seasonal in their financing requirements for working capital.  This season-
al ity factor makes it necessary for the short-term borrowing of funds to
finance seasonally produced commodities that are marketed throughout the
year.  This need for short-term funds further limits the ability of most
members of the industry to obtain long-term financing for' purposes such as
capital expenditures for pollution abatement.

In addition to the additional demand for capital as a result of meeting the
pollution abatement requirements, the industry is currently faced with sub-
stantial requirements for additional capital to meet:

      a.  Other Federal regulations (FDA, FEA, USDA and OSHA) which have
          caused and will continue to cause increased costs.

      b.  The conversion of energy systems to alternate fuels and improved
          technology to reduce total energy consumption.

In a recent study completed by Development Planning and Research Associates,
Inc. for the National Commission on Water Quality!/ , it was estimated that
—  Economic Impact of Water Pollution Controls on Selected Food Industries
   Volume IV.   The Fruit and Vegetable Processing Industry, National Com-
   mission on Water Quality, Contract No. WQ SAC011, June, 1975.

                                  VII-11

-------
 capital  investments required for pollution control, as a percent of pro-
 jected  baseline capital investments (without pollution control), for BPT
 (1977)  and  BAT (1983) by industry segments were as follows:
                                      Pollution control investment as percent
                                      of projected baseline capital investment
       Segment
 Canned specialties
 Canned fruits & vegetables
 Dehydrated fruits & vegetables
 Pickles, sauces & dressings
 Frozen fruits & vegetables
               BPT (1977)

                  (X)
                  5.4
                 53.3
                 58.5
                 19.9
                 19.6
      Incremental
      BAT  (1983)
          1.7
         24.1
         37.5
          9.7
         11.8
Baseline capital investments represent those which the industry would
have made in the absence of pollution control requirements.  Such
investments would include expenditures for new plants, modernization
of plants and equipment and other capital additions made in the industry.
As illustrated by these data, the required investment for pollution control
(for direct discharges only) for BPT represents an amount equivalent to
20 to 50+ percent of the entire projected capital  investment for all industry
segments except canned specialties.   In addition,  the increment required to
reach BAT equals 10 to 37.5 percent  for all  segments except canned special-
ties.

There has been a steady decline in the number of plants in the fruit and
vegetable processing industry.   For  those segments included in this analysis,
the total number of plants dropped from 3166 in 1958 to 2379 in 1972, a
decrease of 787 pi an Is or 25 percent.
Most of this decline has
by the following data.
come from the closure of small  plants, as illustrated
  . Segment
Canned specialties
Canned fruits & vegetables
Pickles, sauces & dressings
Frozen fruits & vegetables
Dehydrated fruits & vegetables
Potato and corn chips
         Percent of total  plants by no.  employees
          Less than 20     20-99      100 or more
           employees     employees     employees
                        1958
1958
(%)
36
43
67
38
58
74
1972
(X)
57
40
62
8
51
69
                                                       1972
                         33
                         39
                         25
                         33
                         26
                         20
20
33
27
39
29
23
       1958   1972
31
18
 8
29
16
 5
23
27
10
53
20
 8
                                   VII-12

-------
For all segments, except canned specialties, the proportion of large plants
increased and the proportion of small plants decreased, 1958-1972.

In view of the problems facing small fruit and vegetable processors and the
substantial investments required for effluent control systems, these plants
may encounter severe problems in securing required capital.  Although large
firms have greater ability to generate capital from internal sources, from
sale of securities and from borrowings, the amounts of investment are large
and the cost of acquiring capital  is high, so that capital  availability
will pose problems to many of these firms as well.

Capital  availability problems, although not quantified and  explicitly con-
sidered in the plant closure analysis, were implicit in the closure projections
made.   The principal factors considered in the closure analysis,  other than
required price increases, were financial  performance factors.   Those plants
with severe financial impacts resulting from pollution controls were
projected to close.   In most instances, these plants were either  marginally
profitable or unprofitable in the  absence of pollution controls.   Because
of their less-than-satisfactory performance, securing capital  for investment
in pollution controls for these plants would be difficult.   For those plants
which continued with acceptable levels of profitability after  the imposition
of pollution controls, it is assumed that capital  availability would not
present serious problems since these plants would  have the  repayment capacity
necessary to retire  loans made to  finance pollution control systems.
                                   VII-13

-------
Table


Calendar
Year

1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
VII- 3 . Pre-tax return on
vegetables industry, 1961-

All
Firms

5.3
4.1
5.3
5.1
6.0
6.2
6.3
3.5
1.3
2.7
3.5
4.1
5.5
sales*, canned fruits
1973, unaudited I/
Over
$100 Million
Sales
p _i_
5.4
4.4
5.6
5.3
5.9
6.0
6.0
3.8
2.2
3.5
3.6
4.0
5.4
and

Under
$100 Million
Sales

4.9
2.3
3.8
4.4
6.4
7.1
7.6
2.0
(2.7)
(.6)
3.0
4.7
5.8
Three Year Average -
  1971-1973                   4.4             4.4                4.7

Ten Year Average -
  1961-1970                   4.4             4.7                3.3

Thirteen Year Average -
  1961-1973                   4.4             4.6                3.7

Number of Firms                31               5                 26

Dollar Sales -
  1973 (millions)            $3,148          $2,448           .   $700
*   Pretax profit is after interest and before taxes and extraordinary
      items.
    All pre-tax margins are weighted averages.
    For cooperatives, reported pre-tax profits were on an established
      value basis.

_!/  Source:  Touche Ross and Company, Study for National Canners Asso-
             ciation, March, 1975.
                             VII-14

-------
                Table VII-4.  After-tax income, model plants, baseline condition and after  BPT and BAT controls, three levels of in-olace
                                                                 treatment  ($000)
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-------
                                                           Table VII-4.  (continued)
P!C
-------
Table VII-5.   After-tax return-on-sales,  model  plants,  baseline condition and after 8PT and BAT controls, three
                                       levels of  1n-p1ace treatment  (%)

                                                                                                         50%  IN  PLA^E
LAGOON
-£-D-H-a.Q 0 I T Y.
C03N

MUSHROOMS



PICKLE


SA'JERKRAUT

TCHATQ



CCSN-PEA



CC«N-PEA-G8-CAPPOT


CO*N-PEA-GB-CfiRROT




9 ROC -C LF L-L B- S P I N


TC1ATO-OPY 6FAN




CHERRY-GB-»EAR-PLUN


CHERRY-STRB-CNBR


IIEE
CAN

CAN



CAN


CAN

CAN



CAN



CAN


FPSZ




FPEZ


CAN




CAN


FRE,f


_IDliS_ Sfi.SiLUiE
5500
18000
200
1500
2500
5000
1500
6000
10000
6000
9500
1500
4500
25000
15000O
3000
120OO
370 00
1200 00
10'300
25 000
50 000
'•000
lO'OOO
VI 000
2 5000
'JOOOO
8000
25000
40000
20OO
7 COO
20030
70000
125000
5000
1COOO
20000
800
2000
5000
1.1%
1.2
0.7%
1.0
1.0
0.9
J .6%
1.4
1.5
4.2%
5.0
4.0*
2.9
2.8
4.7
4.5%
3.7
3.5
3. 5
3.0%
2.8
2.8 '
4.3%
4.0
3.8
3. 7
3.6
1.4%
1.8
3.4
3.3?
2.t
2.5
2.1
2.2
3.8%
3.6
3.6
1.7?
1.4
1.2
_SET_
-1.5%
0.0
-6.1%
0.2
0.6
0.7
-0.4%
1.0
1.2
. 3.6%
4.4
1.2%
1.8
2.5
4.5
3.1*
3.0
3.1
3.2
2.2*
2.3
2.3
2.7?
2.8
2.6
2.7
2.S
0.9*
1.4
3.2
C.7%
1.8
2.1
1.8
2.-C
3.1%
3.2
3.2
0.9%
1.0
1.0
_a&i_
-3.3%
-1.0
-12.0%
-0.7
0.1
0.5
-2.6%
0.6
0.9
3.1*
4.0
-1.3*
0.5
2.0
4.2
1.6?
2.6
2.9
3.0
1.6%
2.0
2. I
1.0%
1. ?
1.7
i. a
2.2
0.2%
1. I
2.9 '
-2.2%
1.0
1.7
1.5
1.7
2.5%
2. 7
2.f3
0.'%
0.5
O.P
SLUDGE
_a£j_
-3.0%
-3.1
-21.8%
-2.0
-0.6
0.3
-6.C%
0. 1
C.7
2.3%
3.3
-9.3%
-1.6
1.7
4.0
-3.9*
1.8
2.5
2.7
0.7%
1.5
, 1-8
-l.t?
1.0
1.0
1.2
1.7
-0.1%
1.0
2.8
-6.5%
0. 1
1.5
1.3
1.5
2.0%
2.5
2.7
-1.8?
-0. 2
0.6
_£AI_
-9.8%
-4. 1
-27.7%
-2.9
-1.2
0.0
-8.2%
-0.6
0.4
1.9%
2.8
-12.2%
-3.2
1.2
3.7
-5.8%
1.5
2.3
2.6
-0.1%
1.2
1.5
-4.3?
-0.4 '
-0.3
0.4
L.O
-1.2*
0.6
2.5
-9.6%
-1.3
1.1
1.0
1.2
1.4*
2.0
2.4
-2.7%
-0.8
0.4
LAGOON
_fi£I_
-1.0*
0. 3
-5.0%
0.3
0.6
0.7
-0. 1%
1.0
1.3
3.6%
4.5
1.7%
2.0
2.5
4.5
3.3?
3. 1
3.2
3.2
2.3*
2.4
2.4
3.0*
3.0
2.8
2.8
3.0
0.9*
1.5
3.2
1.1*
1.9
2.2
1.9
2.0
3.2*
3.2
3.2
1.0?
1.0
1.0
_flAJ_
-2.6%
-0.6
-10. 1%
-0.4
0.3
0.6
-1.9%
0.7
1.0
3.3*
4.1
-0.3*
0.9
2.1
4.3
2.2%
2.8
3.0
3.1
1.8*
2.1
2.2
1.6?
2.2
2.0
2.1
2.5
0.4%
1.2
3.0
-1.3?
1.3
1.8
1.6
1.8
2.7%
2.9
2.9
0.4*
0.7
0.9
SLUDGE
_££!_
-6.6%
-2.3
-18.4%
-1.5
-0.3
0.4
-4.8%
0.4
0.8
2.6%
3.5
-7.1%
-0.7
1.9
4.1
-2.3%
2.1
2.6
2.9
l.l*
1.7
1.9
-0.3*
1.5
1.4
1.6
2.0
0.2*
1.1
2.9
-4.8*
0.6
1.6
1.4
1.6
2.3*
2.6
2.8
-1.2*
0.2
0.7
_£A1_
-8.1*
-3.2
-23.4?
-2.3
-0.8
0.2
-6.6%
-0. 1
0.6
2.2*
3.1
-9.6*
-2. 1
1.5
3.8
-3.9?
1.8
2.4
2.7
0.6?
1.5
1.7
-2.6*
0.5
0.6
0.9
1.4
-0.7*
0.8
2.7
-7.5*
-0.5
1.3
1.1
1.4
1.8%
2.3
2.6
-2.0?
-0.4
0.5
LAG
_££!_
-0.0*
0.7
-2.5?
0.6
0.8
o.e
0.6*
1.2
1.4
3.9%
4.7
2.6%
2.4
2.7
4.6
3.8%
3.4
. 3.3
3.3
2.6*
2.6
2.5
3.5*
3.4
3.2
3.2
3.3
1.1?
1.6
3.3
2.0?
2.2
2.3
2.0
2.1
3.4%
3.4
3.4
1.3%
1.2
1.1
D C N
_£A1_
-0.9%
0.3
-5.5%
0.2
0.6
0.7
-0.3%
1.0
1.2
3.6t
4.5
1.5%
1.8
2.4
4.4
3.3%
3.2
3.2
3.3
2.3?
2.4
2.4
2.81
3.0
2.7
2.8
2.9
0.8*
1.4
3.2
0.8%
1 .8
2.1
1.8
1.9
3.1%
3.2
3.2
0.9?
1 .0
1.0
S L U C G E
..EEI.
-3.3*
-0.6
-10.4%
-0.3
0.4
0.6
-2.0%
0.8
1.1
3.2%
4.1
-2.0%
1.0
2.3
4.4
1.1%
2.8
3.0
3.1
1.9?
2.2
2.3
2.1%
2.5
2.4
2.5
2.7
0.8*
1.4
3.1
-l.l?
1.4
2.0
1.7
1.8
2.9*
3.0
3.1
0.2*
0.8
0.9
SAT,.
-4.2*
-1.1
-13.3%
-o.e
0.1
0.5
-3.1*
0.6
1.0
3.0*
3.9
-3.5*
0.3
2.0
4.2
0.3*
2.6
2.9
3.0
1.6?
2.0
2.1
1.1%
2.1
1.9
2.1
2.3
0.5*
1.2
3.0
-2.7?
1.1
1.8
1.5
1.7
2.6%
2.8
3.0
-0.3*
0.5
0.8

-------
                                                                 Table VII-5.  (continued)
                                             	NONE  IN P|-ACE
                  i_ i*E£  _:
P1CKLE-TCHT-CE-OCSA CAN
BRINED PRODUCT       CAN
POTATO CHIP          DFHY

.I2NL. fl
2000
6CH
1*000
60000
1500
60CO
1COOO
1000
2500
8000
13000
30000

AifLlME.
3.7*
3.4
3.4
3.4
5.0*
4.2
4.9
2.5*
2.1
1.7
1.4
C.V
LAG
_EEI_
3.1*
3.2
3.3
3.3
2.2*
3.1
3.8
-0. IT
1.3
1.3
1.1
0.7
DON
_fiS.I_
2.6*
3.0
3.2
3.2
-1.0*
2.3
2.R
-2.7*
0.3
1.1
0.9
0.6
S L
_&£!_
1.5*
2.6
3.0
3.2
-7.0*
1.4
1.8
-9.8*
-2.5
0.5
0.5
0.3
U 0 G E
-&AJL
I. I*
2.4
2.9
3. 1
-10.8*
0.3
0.7
-12.4*
-3.7 •
0.1
0.2
0.2
LAG
_£•£!_
3.2*
3.2
3.3
3. 3
2.7*
3-3
3. -3
0.3*
1.4
1.4
1.2
0.7
DON
_BAJ_
2.8*
3.0
3.2
3.3
0.2*
2.5
3. 1
-1.8*
0.7
1.2
1.0
0.6
S L U
_0£I_
1.9*
2.7
3.1
3.2
-4.9%
1.8
2.3
-7.8* -
-1.6
0.7
0.6
0.4
D G E
_fiAI_
1.5*
2.5
3.0
3.2
-8.1*
1.1
1.4
10.1*
-2.7
0.4
0.4
0.3
LAG
_££!_
3.4*
3.3
3.3
3.3
3.9*
3.6
4.3
1.2*
1.7
1.5
1.3
0.8
-*"^ in,
0 C N
_££!_
3.2*
3.2
3.3
3.3
2.4*
3.2
3.8
0.2*
1 .4
1.4
1.2
0.7
ri-m-c
S L U
_££!_
2.6*
3.0
3.2
3.3
0. 1*
2.8
3.3
-3.3*
0.3
1. 1
0.9
0.6
0 G E
-BAI-
2.4*
2.9
3.2
3.2
-1.8*
2.4
2.9
-4.6*
—0.3
1.0
0. 8
0.5

-------
Table VII-6.
After-tax return-on-investment, baseline condition and after BPT and BAT controls
              three levels of in-place treatment (3>)
KOAE_1N PLACE . .. .
L A G C C N
COMMODITY
CORN

MUSHROOMS



PICKLE


SAUERKRAUT

TC*ATO



CCRN-PEA



CORN-PEA-G3-CARROT


CGRN-PEA-G6-C/SPROT




BR3C-CLFL-L8-SPIN


TC^A TO-DRY PEAN




CHERRY-G8-PEAR-PLU*


CHrR,Y-$TRe-CM6R


TYPE
CAN

CAN



CAN


CAN

CAN



CAN



CAN


FP.EZ




FREZ


CAN




CAN


F3EZ


_ICiiS_ f
5500
18COO
200
1500
2500
5000
1500
6000
10000
6000
9500
1500
4500
25000
150000
3000
12000
37000
123000
10000
25000
5CCOO
5000
10000
13COO
25000
50COO
8000
25000
4CCOO
2000
7COO
20000
70000
125000
5000
1CCOO
20001
800
2COT
5000
IASEL tNP
1.8*
2.5
0.3*
0.6
0.6
0.7
3.5%
3.5
4.1
6.2*
6.9
4.5%
5.0
3.4
9. 1
6.81!
C.9
7.8
8.4
6.2*
6.4
6.8
• 5.0*
5.5
6.0
6.0
6.6
3.3%
5.C
1C. 3
7.0*
5.5
5.2
3.9
3.9
9.1%
1C. I
9.2
4.4%
3.9
3.8
_gP J_
-2.2*
0. 1
-2.7*
C. 1
0.4
0.5
-C.9*
2.3
3.1
5.1*
5.9
1.2*
2.8
2.9
8.5
4.3*
0.7
6.6
7.4
4.2*
4.9
5.4
2.9*
3.6
3.8
4.0
4.S
1.9*
4.0
9.2
1.4*
3.e
4.3
3.3
3.4
7.C*
e.2
7.8
2. 1*
2.6
3.0
gj\j
-4.5*
-1.7
-5.3*
-0 4
0. 1
0.^
-5. .:*
i .'-
2.3
4.'>*
5.?
-1.,.'*
0. J
2. -i
7.5
2.2*
0.6
5.9
6.9
3. I*
4.0
4. 7
1.0*
2.3
2.7
2.6
3.6
0.4*
2.9
8.2
-3.9*
1.9
3.3
2.6
2.9
5.3*
6.5
6.7
0.3%
1.4
2.3
S L U C C E
2E1_
-8.9*
-4.6
-8.7*
-1.2
-0.4
0.2
-10.0*
0.3
1.6
3. 1*
4.1
-6.8*
-2. 1
1.9
7.1
-4.1*
0.4
4.8
5.9
1.2*
3.0
3.8
-1.5*
1.2
1.3
1.6
2.6
-0.2*
2.5
7.7
-9.5*
0.2
2.8
2.2
2.5
4.0%
5.3
6.3
-3.5*
-C.4
1.9
Bfl j _
-10.3*
-5.9
-10.8*
-1 .8
-C.8
0.0
-13.1*
-1.3
0.9
2-5*
3.5
-R.4*
-4.0
1.3
6.3
-5.8*
0.3
4.. 2
5.5
-0. 1*
2.3
3.2
-3.7*
-0.5
-0.4
0.4
1.5
-2.4%
1.6
6.8
-13.2*
-2.2
1.9
1.6
2.0
2.7*
4.5
5.3
-5. 1*
-2.0
1.2
LAG
fiEI
-1.6*
0.5
-2.3*
0.2
0.4
0.5
-0. 1*
2.5
3.3
5.3*
6.0
1.7*
3.2
3.0
8.6
4.7*
0.7
6.7
7.6
4.5*
5.1
5.6
3.2*
3.9
4. 1
4.2
5.2
2.1*
4. 1
9.3
2.2*
3.8
4.4
3.4
3.5
7.3*
8.5
8. C
2.4*
2.8
3.1
15* JN PLACE _ . 50* IN PLACE
0 0 N
£AJ_
-3.7*
-1.0
-4.5*
-0.3
0.2
0.4
-3.8*
1.7
2.6
4.7*
5.5
-0.3*
1.3
2.4
7.8
2.9*
0.7
6.2
7.1
3.5*
4.3
5.0
1.7*
2.7
2.8
3.0
4.0
1.0*
3.2
8.5
-2.2*
2.4
3.6
2.8
3.0
5.8*
7.1
7.0
C.8*
1.9
2.5
SLUDGE
BEL_
-7.7*
-3.7
-7.5*
-0.9
-0.2
0.3
-8.3?
0.9
1.9
3.6*
4.5
-5.5*
-1.0
2.1
7.4
-E.5X
0.5
5.2
6.3
1.9%
3.4
4.2
-0.3*
1.7
1 .9
2.2
3.1
0.5*
2.9
8.1
-7.5*
1.1
3.1
2.4
2.7
4.6*
6.4
6.7
-2.4*
0.4
2. 1
_£L6I
-9.0*
-4.3
-9.4*
-1.4
-0.5
0.2
-11.1*
-0.3
1.3
3.0*
4.0
-7.0*
-2.8
1.6
6.7
-4.1?
0.4
4.7
5.9
0.9*
2.8
3.7
-2.3*
0.6
0.3
1.2
2.2
-1.3*
2.0
7.3
-10.9*
-0.8
2.3
1.9
2.2
3.4*
5.2
5.8
-3.9*
-C.9.
1.5
LAG
RPT
-0.1*
1.4
-1.2*
0.4
0.5
0.6
1.3*
2.9
3.6
5.7*
6.4
2.8*
4.1
3.2
8.8
5.5*
0.8
7.2
7.9
5.2*
5.6
6.1
3.9*
4.5
4.9
4.9
5.8
2.6*
4.5
9.7
4.1*
4.4
4.8
3.6
3.7
8.0*
9.1
8.5
3.2*
3.2
3.4
0 C N
fiJSI_
-1.4*
0.6
-2.5*
0.2
0.4
0.5
-0.6*
2.4
3.2
5.3*
6.0
1.5*
2.9
2.8
8.3
4.7*
0.8
6.3
7.7
4.5*
5.2
5.7
3.0*
3.8
4.1
4.2
5.0
I .9*
3.9
9.2
1.5*
3.5
4.2
3.2
3.4
7.1*
8.2
7.9
2.2*
2.7
3.0
S'L u o o E
_££!_
-4.4*
-1.1
-4.5*
-0.2
0.2
C.5
-3.8*
2.0
2.8
4.6*
5.4
-1.8*
1.5
2.6
8.1
1.3*
0.7
6.2
7. 1
3.5*
4.6
5.2
2.1*
3.2
3.4
3.6
4.4
1.7Z
3.7
8.9
-1.9*
2.8
3.9
3.0
3.2
6.3*
7.8
7.7
0.4*
2.0
2.8
Q A T
-5.5*
-1.9
-5.7*
-0.5
0.1
0.4
-5.7*
1.5
2.4
4.2*
5.1
-3.0*
0.5
2.3
7.6
0.4t
0.6
5.9
6.9
2.9*
4.2
4.9
1.1*
2.5
2.7
2.9
3.8
1.0*
3.2
8.5
-4.4*
2.0
3.4
2.7
2.9
5.5*
7.0
7.1
-0.5*
1.4
2.4

-------
Table VII-6.  (continued)
L A G C 0 N
.c.g » .M..O.D...I T Y HEE
PICKLE-TCMT-CB-DCSA CAN



SEINED PRODUCT CAN

POTATO CHIP CEHY




SLUDGE
LAGOON
_IOtlS_ BASILIC _B£I_ _fiAI_ _fiEI_ _m_ _££!_
2000
6000
18000
toooo
1500
6000
10000
1000
2500
8000
. 13000
30000
3.1*
4.0
7.6
9.9
7.6*
t.?
7.C
4. 5*
3.3
2.8
2.4
1.9
7.6*
3.6
7.2
9.6
3.1*
4.5
5.1
-0. 1*
2.2
2.2
1.8
1.4
2.2*
3.4
6.9
9.4
-1.3*
3. I
3.6
-4.3*
0.6
1.8
1.5
1.1
1.2*
2.9
6.5
9.1
-7.5*
1.9
2.2
'-12.2*
-3.7
0.7
0.7
0. 7
0.8*
2.6
6.2
8.9
-11.1*
0.4
0.8
-15.0*
-5.4
0.2
0.3
0.4
2.7*
3.7
7.3
9.7
3.8*
4.7
5.4
0.6*
2.4
2.3
1.9
1.5
-£AI_
2.3*
3.5
7.0
9.4
0.2*
3.5
4.0
-2.9*
1.1
1.9
1.6
1.3
SLUDGE
_a£i_
1.5*
3.0
6.7
9.3
-5.5*
2.5
2.8
-10.2*
-2.5
1.0
0.9
0.8
-EAI_
1.2*
2.8
6.4
9.0 .
-8.7*
1.4
1.7
-12.8*
-4.0
0.6
0.7
0.6
LAG

2.9*
3.8
7.4
9.8
5.6*
5.3
6.0
2.1*
3.0
2.5
2.1
1.7
WW« 111,
DON

2.6*
3.7
7.2
9.6
3.4*
4.6
5.2
0.3*
2.4
2.2
1.9
1.5
ri-jn.1:
SLUDGE
-££!_ _fiAI_
2.1*
3.4
7.0
9.5
0.1*
3.9
4.4
-4.8*
0.4
1.7
1.5
1.3
1.9*
3.3
6.9
9.4
-2.2*
3.2
3.7
-6.6*
-0.4
1.5
1.3
1.1

-------
                               Table VII-7.  Estimated annual cash flow, model plants,  baseline condition and after BPT and BAT controls,
                                                            three levels of  in-place treatment ($000)
PItKLE




SAUERKRAUT



TC«ATO
_C_E_i!_tl_Q_a.

CC<3N                 CAN



                      CAN





                      CAN




                      CAN



                      CAN





                      CAN





CC3N-PEA-GB-CARRQT  CAN




CC"N-PEA-G8-CARROT  FREZ






BR3C-CLFL-L8-SPIN   FREZ




TC^ATO-ORY BEAN      CAN






CHERRY-G6-PEAR-PLUM CAN




CHERRY-STRB-CNBR     FREZ

_IQH£_ Bj
5500
18COO
200
1500
2500
5003
1500
6000
10000
6000
9500
1500
4500
25000
150000
3000
12000
37000
120300
10000
25000
50000
5000
10000
18CCO
25000
50000
8COO
25000
40000
2000
7000
20000
70000
125000
5000
10000
20000
800
2000
5000

i$EJ.JLiiE
31
85
44
264
428
607
27
114
191
137
169
31
60
266
1140
57
197
481
1416
141
371
633
87
148
257
307
586
148
387
Sll
35
102
276
723'
12C7
127
224
441
32
62
130
L A C
_&£!_
21
74
30
252
420
599
13
104
179
HI
163
27
56
264
1134
54
191
469
1380
134
359
611
81
139
244
290
553
137
368
ees
23
S3
268
7C9
1189
123
219
434
26
57
123
CON
_2AI_
13
61
15
237
4C8
591
-3
95
170
125
157
24
51
262
1130
48
188
465
1371
129
354
603
72
133
237
281
538
122
349
857
8
87
• 261
698
1174
120
215
429
22
51
118
S L U
_EET_
-4
39
-3
218
392
587
-22
es
160
121
153
12
43
261
1127
31
187
466
13P6
126
3bO
599
60
130
232
277
541
118
341
846
-10
76
25C
690
1164
118
211
423
11
41
116
D G E
_fi£!_
-12
25
-17
202
375
572
-38
63
151
116
148
7
35
259
1122
22
184
462
1377
115
345
591
43
114
214
266
527
66
322
818
-27
54
243
678
1150
114
207
418
5
28
111
LAG
_££!_
23
77
32
254
421
60C
16
1C5
181
132
164
28
57
264
1135
55
192
471
1386
135
361
615
82
140
246
293
558
139
371
889
25
94
270
711
1191
124
219
435
27
58
124
DON
_£A1_
16
67
20
242
412
593
2
98
173
127
159
25
53
263
1131
50
189
468
1378
131
356
608
76
136
240
285
545
129
354
865
13
89
264
701
1179
121
216
431
23
54
120
S L U
_2E1_
2
48
5
226
400
590
-14
92
163
124
156
15
47
262
1129
37
189
468
1391
129
354
604
63
133
236
282
548
126
348
855
-3
82
254
695
1171
119
213
425
15
46
118
D G E
-BJ.I-
-5
37
-7
213
385
581
-28
77
157
119
151
11
40
260
1125
3C
186
465
1383
123
349
597
53
125
229
274
536
102
332
832
.-17
67
248
685
1159
116
210
422
9
36
114
LAG
_££!_
27
82
37
253
424
603
21
1 09
185
134
166
29
59
265
1137
56
194
475
1398
138
365
622
84
143
250
298
569
142
377
898
30
96
272
716
1198
125
221
438
29
60
!26
G C N
_flAI_
23
78
30
253
f-7.0
599
14
104
181
131
163
28
56
264
1135
54
193
473
1394
135
362
618
81
141
247
294
562
137
368
684
24
93
269
710
1191
124
219
435
27
58
124
S L U
—SH.I-
15
69
21
245
416
597
5
102
176
129
161
23
54
263
1133
49
192
474
1401
134
361
616
80
139
245
292
564
137
364
878
16
90
263
706
1166
122
217
432
24
56
123
C G E
_MI_
n
63
14
237
409
593
-4
98
171
126
158
21
51
263
1131
46
191
472
1397
132
356
612
75
136
241
287
557
132
355
865
7
87
26C
701
117S
121
216
430
21
52
120

-------
                                                             Table VII-7.   (continued)
PtCKUE-TCwT-CB-DtSA CAN
^RINEO PRODUCT
PCTATO CHIP
                     CEHY
 2000
 6COO
18000
60000

 1500
 6000
10000

 1000
 2500
 8000
13000
300CO
NCKF IN PLACE __15* IN PLAC£__

LIKE
180
454
983
2507
43
137
172
41
93
240
307
394
LAG
-BEI-
173
446
872
2488
22
127
159
29
E6
233
3CO
384
CON
_&£!_
167
438
862
2472
19
118
150
15
75
227
292
375
S L U
_aEi_
160
421
854
2456
C
113
141
-14
48
219
284
366
D G E
_fiAI_
153
423
f45
2440
-16
99
130
-28
33
2C8
273
357
LAG
_fi£I_
174
447
873
2491
34
128
161
31
87
234
301
385
0 0 N
_£AI_
169
440
665
2477
24
121
154
19
79
229
294
378
S L U
_fi£I_
163
434
859
2464
8
116
146
-5
57
222
287
370
0 G E
-BAT
157
427
R50
2450
-6
109
138
-17
45
216
281
363
LAG
-BPT
177
450
877
2497
39
132
166
35
90
237
303
389
50* IN'
0 C N
_£AL_
174
446
87?
2469
33
127
161
30
66
233
3CO
385
P1A££_
S L U
_E£I_
170
443
869
2481
27
125
157
15
77
229
295
380

C G E
..SAT...
167
439
864
2473
19
120
152
e
71
226
2S2
376

-------
vii-o.   net  present values of model  plants,  baseline condition and after BPT and BAT controls, three levels of in-olace treatment
                                                                                                                50%-I NOPLACE.,

C 0_M M..O D I . T .Y
CCRN

'•USHSQCWS



PICKLE


SAUERKRAUT

TCMATO



CCSN-PEA



CCRN-PEA-G8-CARROT


CCRN-PEA-G8-CARROT




SPOC-CLFL-LB-SPIN


TCMATO-ORY BEAN




CHERRY-GB-PEAR-PLUM



JXE£
CAN

CAN



CAN


CAN

CAN



CAN



CAN


FPEZ




FREZ


CAN




CAN



_JQN.S_ Zi
5500
18000
200
1500
2500
5000
1500
6000
10000
6000
9500
1500
4500
25000
150000
3000
12000
37000
120000
10000
25300
50COO
5000
10COO
18000
. 25000
50000
6000
25000
40000
2000
7000
20000
70000 .
125000
5000
10000
20000

^S.£J.Iii£
66
122
152
709
1156
1267
15
10
77
656
805 .
165
244
865
5466
258
777
1790
5461
456
1253
2033
370
612
997
1167
2291
176
108
4907
123
275
744
1559
2609
464
759
1476
LAG
BPT
-71
-124
48
585
1016
1101
-131
-175
-155
547
692
1C8
163
724
5C83
167
5£3
14CO
4521
249
896
1446
208
370
ft I
723
1564
-50
-314
4338
-2
113
483
1028
1872
321
550
1130
C C N
_1A.T_
-129
-214
-11
530
954
1022
-212
266
-274
502
647
76
116
602
4692
130
513
1268
4235
172
766
1246
126 '
259
474
511
1234
-189
-582
4031
-87
8
308
647
1326
241
428
944
S L U
_££!_
-443
-540
-27C
343
776
845
-543
-431
-549
323
473
-101
-9
435
4249
-1C8
233
83C
3218
-102
428
767
-70
26
169
141
680
-359
-902
3523
-388
-208
-33
92
458
88
258
751
D G 6
_££!_
-510
-650
-348
288
715
766
-636
-521
-667
279
428
-136
-56
312
3858
-157
163
698
2932
-179
298
567
-152
-85
'2
-71
350
-498
-1170
3217
-491
-313
-2C8
-2SO
-88
8
136
565
LAG
_BEI_
-48
-87
63
603
1037
1126
-107
-147
-120
563
709
117
175
745
5140
161
612
1458 '
4662
280
950
1534
232
406
694
789
1673
-16
-251
4423
19
133
522
11C8
1983
342
581
1182
DON
_fiA.I_
-97
-164
17
557
984
1059
-171
-225
-221
526
671
91
13t
641
4808
149
553
1346
4419
215
839
1364
163
312
553
609
1392
-135
-478
4162
-51
48
373
783
1518
275
478
1024
S L U
_fl£I_
-353
-437
-188
398
833
908
-448
-365
-455
373
522
-58
29
499
4432
-50
315
974
3555
-18
552
957
-4
114
293
294
922
-279
-751
3731
-293
-135
84
312
781
144
333
860
D G E
_fi£I_
-411
-519
-253
351
781
841
-527
-442
-556
336
484
-87
-11
395
4100
-85
255
862
3311.
-84
441
787
-74
20
151
114
641
-397
-978
3470
-380
-225
-65
-12
316
77
230
702
LAG
_££!_
5
-1
100
647
1086
1184
-51
-83
-39
602
749
136
204
795
5274
212
680
1595
4991
353
1074
1740
289
491
819
945
1927
63
-103
4622
62
194
614
1294
2241
392
655
1303
0 C K
_BAI_
-23
-46
77
620
1055
1144
-89
-128
-99
579
726
122
160
733
5079
194
645
1529
4848
314
1009
1640
248
436
735
839
1762
-7
-237
4469
29
141
526
1103
1968
353
594
1210
S L U
_££!_
-165
-207
-28
526
966
1056
-229
-211
-236
490
639
43
117
650
4858
77
505
1310
4340
177
841
1400
150
319
583
654
1485
-92
-397
4215
-96
34
356
826
1534
276
509
1113
D G E
BflT
-194
-252
-60
499
935
1016
-274
-256
-295
468
617
26
94
589
4662
58
470
1244
4196
138
775
1300
109
264
499
548
1321
-161
-531
4062
-139
-19
268
635
126C
236
448
102C

-------
Table VII-8. (continued)

COM M_0-D L T_

CHgPRY-STRB-CNBR


P!CM.£-TCI*T-Ce-Of



9HINED PRODUCT


POTATO CHtP





-X- UEE _!£!£_
FREZ 800
2000
5000
ISA CAK 2000
6COO
18000
60000
C*N 1500
6000
10000
CEHY 1000
2500
8000
13000
30000

BAifLIUE "
28
-41
-245
638
1656
3328
9689
203
595
816
113
203
455
440
-226
LAG
_££!_
-39
-163
-412
521
1502
31C5
9240
87
412
565
1
90
329
279
-461 .
0 C N
-E£I_
-78
-220
-'-•00
'•80
1428
2963
9007
23
321
466
-62
41
278
217
-548
S L U
_££!_
-254
-380
-659
216
1152
2672
8548
-257
156
191
-479
-226
7
-77
-870
0 G 6
_MI_
-298
-442
-747
166
1078
2550
8315
-350-
65
72
-557
-287
-45
-139
-957
LAG
_a£i_
-29
-144
-387
547
1525
3139
9307
104
439
619
22
1C8
348
303
-425
CON
_£M_
-60
-193
-462
504
1462
3035
9109
55
362
518
-31
66
304
250
-500
S L U
_fi£I_
-207
-329
-597
280
1228
2770
8719
-170
222
285
-373
-161
74
0
-773
D G E
_£AI_
-244
-378
-672
236
1 165
2667
8521
-245
145
184
-439
-202
30
-52
-648
LAG
..BPI.
-5
-102
-328
585
1579
3216
9465
145
504
700
59
149
392
359
-343
0 C N
_m_
-22
-131
-372
559
1542
3156
9343
117
459
641
35
125
366
328
-387
S L U
PPT
-99
-211
-452
427
1404
3000
9118
12
376
504
-140
-9
231
181
-548
D G E
-Bfll.
-120
-239
-496
402
1367
293S
9002
-26
331
444
-172
-33
2C5
150
-592

-------
                     C.  Production Effects
For purposes of an impact analyses an additional segmentation to that
in Chapter II of this report is necessary, i.e., development of various
types and sizes of model plants that represent those in industry.  The
segmentation in Chapter II shows general characteristics of industry
groups (canning, freezing dehydrating) of firms within a group and of
plants within a firm.  Therefore, this section of Chapter VII, Impact
Analyses, will  include:

        1.  Segmentation of Industry to Model Plants
        2.  Baseline Closures
        3.  Projected Plant Closures Above Baseline Resulting from
            Pollution Controls, and
        4.  Production Losses Due to Plant Closures

1.  Segmentation of Industry to Model Plants

a.  Classification of plants and commodities

Several strategies were tried in developing model plants to represent
the industry.  Most of these strategies were inferior since the fruit
and vegetable processing industry is comprised of many unique plants.
However, a common denominator of processing function was developed and
is believed to be as good a segmentation basis as is currently available
for modeling this complex industry.  Process functions used in this re-
port are:

        1.  Blanched vegetables,
        2.  Pitted and/or peeled fruits ,
        3.  Peeled vegetables,
        4.  Dehydrated fruits and vegetables,
        5.  Brined fruits and vegetables,
        6.  Reprocessed fruits and vegetables, and
        7.  Nonbasic fruits.

A total of 54 commodities were classified into a process function and
are shown in Table  VII - 9,    Strawberries-, cane and blueberries were
classified for this study as nonbasic since (l).they did not fit other
basic process functions (mostly washed and quick frozen), (2) they fre-
quently appear in a number of plants and (3) it was necessary to maintain
their identity.

Next, plants listed in the Directory—  (1,360) which correspond  to  the
scope of this study were classified by plant type and commodities processed.


—  Judge, Edward E. and Sons, The Directory of the Canning, Freezing and
   Preserving Industries, 1974-75.
                              VII-25

-------
Table VII- 9    Classification  of  commodities  into processing functions

Blanched
Asparagus
Dry Beans
Green Beans
Lima Beans
Broccoli
Brussel Sprouts
Caul if lower
Celery
Corn
Greens
Mushrooms
Okra
Peas
Rhubarb
Spinach
Squash
Vegetable, Misc.
Zucchini

Pitted/Peeled
Fruits
Apples
Apricots
Peaches
Pear
Pineapple
Plums
Cherries












Peeled
Vegetable
Beet
Carrot
Cranberries
Onion
Potatoes
Tomatoes












Process Function
Dehydrated • Brine
Dehydrated Vegetable Artichoke
Dehydrated Fruit Olives
Potato Chips Peppers
Prunes Pickles
Pimento
Sauerkraut













Reprocess
Baby Food
Canned Specialties
Dressings & Sauces
Drinks & Juices
Fruit Cocktail
Figs
Fruits, Miscellaneous
Grapes
Jams & Jell ies
Soup









Nonbasic fruits
Caneberries
Blueberries
Strawberries
















-------
 In  turn,  they were partitioned by plant type and processing function(s)
 after separating out the signle commodity corn, mushroom, tomato, pickle
 and sauerkraut canning plants.  Single commodity freezing plants were not
 as  frequent on a number-of-plants-by-commodity basis and were grouped
 under the appropriate multi-commodity freezer process function(s).

 Using a process of elimination, single process function plants  (blanch
 or  reprocess, etc.) were grouped first and multi-process function plants
 (blanch and peel, etc.) next.  The function or functions with the largest
 number of plants were used for representative model plants.

 The commodities to be used for each model were based partially on judgment
 between those commodities appearing most often in the Directory by process
 function, and availability of financial data by commodity from survey re-
 sults. I/   Fortunately, the largest to nearly largest number of multi-
 commodity plants processing a commodity(s) in the Directory data had corre-
 sponding  survey financial information.

 Tables Vll-igto VII-12 show the number of industry plants from the Directory
 grouped into model plant process functions by plant type and the commodities
 representing the model.  Table VII-lQshows the various models representing
 canners, Table VII-ll freezers and Table VII-12 dehydrators.

 b.  Total number of industry plants

 To  develop the total number of plants in each industry group, two steps were
 taken.  First, model plants and the corresponding number of industry plants
 from the  Directory, represented by models. «ers Classified into four digit,
 industry  groups.  Second, the ratio of the number of plants represented by
 each model to total plants in an industry group was applied to total in-
 dustry group plants shown in the 1972 Census.  The Directory is felt to be
 the best  source of the largest number of plants delineated by commodities
 processed and plant type except for dehydrators and chippers.  The extrap-
 olation of modeled industry plants listed in the Directory to the total
 industry group is shown in Table VII-13.  As applied, industry plants
 listed in the Directory and used in this study were equal to 62 .percent of
 the total listed in the Census.

 c.  Sizing of industry plants

 Sizing of industry plants utilizes three sets of data.
—   Survey conducted by seven fruit and vegetable processing trade associ-
    ations and tabulated by DPRA for purposes of this report.
                                  VII-27

-------
     tl'1'1
S1HGLC

Blanch




Prine
              Process (unction


             I Pi MODUS:
                                               VV u 1 rl-tnt   f niH'iin! i t v/n] .int
                                               to. I'uJi ti<",   SiiuiU'     Multi   Plants
Corn,
Mushrooms
Tomatoes
Pickles,
Sauerkraut
X
X
X
X
X
IS
40
74
- 72
21
                                               TOTAL
MULTICOWODITY MODELS:

Blanch

  Blanch
  Blanch

  SUBTOTAL

Blanch, Peel


  Blanch, peel
   —  , peel

  SUBTOTAL

Blanched Vegetables. Pit/Peel Fruit
  Blanch, Pit/Peel
   —  , Pit/Peel
  Blanch, Pit/Peel, Nonbasic, Reprocess, Peel
  Blanch, Pit/Peel, Nonbasic, Reprocess, Peel
  Blanch, Pit/Peel, Nonbasic, Peel
  Blanch, Dehydrate

  SUBTOTAL

Brined Products

  Brine
  Brine

  SUBTOTAL
                                               Corn, Pea
                                               Corn, Pea,
                                               Green Beans,
                                               Carrots
                                               Green Beans,
                                               Cherries,
                                               Pears, Plums
Reprocess, Brine
  Reprocess, Brine
            , Brine
  Reprocess, Brine
  Reprocess,
  Reuroces',
  Peprocess,
  Reprocess,
  Peprocess,
  Repro<.rsi, brine
  ppproces',, f.rinf:
  Reprocess, ['•• «>?

  SUITOTAL
             Brir.c-
             Bi me
             Brine
                                               Pickles,
                                               Sauerkraut
                                               Tomato,
                                               Dry Bean
  Reprocess
  Reprocess
  Reprocess, Blanch, Pit/Peel, Dehydrate
  Reprocess. B'anrh
  Peprocess, Peel
  Reprocess, Peel, Nonbasic
  Reprocess, Peel, Blanch
  Reprocess, Peel, Pit/Peel
  Reprocess, Peel, Pit/Peel, Dehydrate
  Reprocess, Peel, Blanch, Nonhasic
  Reproces's, Peel, Blanch, Pit/Peel
  Reprocess, Peel, Blanch, Pit/Peel, Norbasic, Dehy.
  SUBTOTAL
                                               Tomato, Dry
                                               Bean, Pickles,
                                               Dressing and
                                               Sauces
       Blanch
       Nonbasic
Brine, Pit/Peel
Brine, Blanch, Peel
Brine, Blanch, Pit/feel
Brine, Peel, Nonbasic
fctine, Peel
Brine, Pit/Peel
Brine, Blanch
       Peel, Pit/Peel
       peel, Blanch
       Pit/Peel,  Blanch
       Deli/. , Blanc*,
       Pehy. , Blanch , Pit/PeM, Peel
       rinnbtuK,  lil-pfh, Pit/Tpol, Peel
X

X
X

X
X

X

X
X
X

X
X

X
X
X
X
X
X
X
X
X
*
X
X
X
X
X
X
X
X










75
24
99
55
10
65
24
21
53
3
6
108
21
20
41
150
148
13
49
7
8
8
1
6
1
7
13
411
81
20
1
7
21
2
1
18
6
4
12
11
3
1
9
200
1,149

-------
  Table VII- 11   Number of industry plants, listed in Directory I/, grouped into
         representative model plant processing functions and commodities by
                           model for freezing plants 2/

Process function
MULTICOMMODITY MODELS:
Blanch



Blanch
Blanch
— , Brine
Blanch, Brine
Blanch, Brine, Reprocess
Blanch, Brine, Nonbasic
Blanch, Brine, Nonbasic, Reprocess, Pit/Peel
SUBTOTAL
Blanch, Peel


Blanch, Peel
Blanch, Peel
Blanch, Peel Nonbasic, Pit/Peel
— , — Reprocess
--- , — Reprocess
— , Peel Reprocess
Blanch, Peel Reprocess
Blanch, Peel Brine
Blanch, Peel Brine, Reprocess
Blanch, Peel Sr'nc, Pit/Peel
Blanch, Peel Reprocess, Nonbasic
— , — Reprocess, Dehy.
— , Peel Brine, Nonbasic
Blanch, Peel Brine, Nonbasic, Reprocess, Pit
SUBTOTAL
Pit/Peel , Nonbasic


Pit/Peel , Nonbasic
Pit/Peel , Nonbasic
— , Nonbasic, Dehy.
Pit/Peel, Nonbasic, Dehy., Blanch
SUBTOTAL
TOTAL FREEZING PLANTS
If Judge, Edward E. and Sons, The Directory of
Model plant
commodities

Broccoli ,
Cauliflower,
Lima Beans,
Spinach








Corn, Peas,
Green Beans,
Carrots













, Peel

Cherries,
Cane berries,
Strawberries






the Canning,
Commodity/plant
Single Multi





X
X
X
X
X
X
X.
X X



X
X
X
X
X
X
X
X
X
X
X
X
X
x^
X X



X
X
X
X
X X


Plants





19
11
4
4
3
1
_12_
50



28
8
20
8
9
3
4
5
2
1
1
2
1
3
95



23
26
1
2
52
197
Freezing and Preserving
    Industries, 1974-75.

2J  Excludes plants primarily freezing apple, citrus, ootato and frozen specialty
    products.
                                     VII-29

-------
Table VII- 12   Number of industry plants, listed in Directory If, grouped
 into representative model  plant processing functions and commodities by
                    model  for dehydrating plants 2/


                            Model plant       Commoditjes/p1ant
   Process function         commodities       Single      Multi   Plants


MULTICOMMODITY MODELS:

Dehydrate                   Potato Chips

  Dehydrate                                     X            .       11
  Dehydrate, Peel, Brine                                  .  X        1
  Dehydrate, Pit/Peel                                       X      	1

TOTAL DEHYDRATE                                                     13 3/


\J  Judge, Edward E. and Sons, The Directory of the Canning, Freezing and
    Preserving Industries,  1974-75.

2J  Excludes plants mostly  dehydrating apple, citrus and potatoes.

3/  The Directory has few chippers and dehydrators listed.  The Census
    shows 178 dehydrating plants for 1972 of which 18 were estimated as
    dehydrating apples, citrus and potatoes and thus, excluded.  This
    study shows a total of  160 dehydrators.  The Census also lists 256
    potato and corn chips and related product processors which will also
    be shown in this study.
                             VII-30

-------
Table VII-13  Grouping of industry plants listed in  Directory —'  by model
    plant and extrapolation to 1972 Census industry group  with both sets
         of data adjusted to exclude apples,  citrus and  potatoes
Model Plant
Process Function
                                          Directory
                     Plants
               % of
               Total
                                         Census
      Plants
    Directory
   as a percent
    of Census
     Plants
2032-Canned Specialties
  Reprocess +1                           131         75        152
  Reprocess, Brine U                    44         25        _5T_
  Total                                 175        100        203           86

2033-Canned Fruits and Vegetables
  Corn                                   18          2         19
  Mushrooms                              40          6         58
  Sauerkraut                             21          3         29
  Tomatoes                               74         10         96
  Blanched vegetables                    99         14        134
  Blanched and  peeled vegetables         65          9         86
  Blanched vegetables, Pit/Peel  fruit   107         15        144
  Reprocess 27                           185         27        259
  Reprocess, Brine U                    96         14        134
  Total                                 705        TOO        959           74

2035-Pickles, Dressings and Sauces
  Pickles                                73         26        129
  Brined Products                        41         15         74
  Reprocess U                            95         36        178
  Reprocess, Brine U                    60        _23_       114
  Total                                 269        100        495        -   54

2037-Frozen Fruits and Vegetables
  Blanched vegetables                    50         25         32
  Blanch and Peeled Vegetables            95         48         62
  Pit/Peel and  Nonbasic fruit            52         27  '       35
  Total                                 197        100        129          153

2034-Dehydrated Fruits and Vegetables
  Potato Chips                            13       (NA)        160

20992-Food Preparations (Chips)
Potato Chips
TOTAL
1,360
(NA)
256
2,202
• 62
 (NA)  - Not applicable  since the Directory had too few dehydrators and chippers listed.
 —  Judge, Edward E. and Sons, The Directory of the Canning, Freezing  and
    Preserving  Industries, 1974-75
 21
    Plants processing specific commodities as categorized from the Directory
    to this process function cross-over three SIC industry groups.  For
    instance, the Reprocess processing function may represent, in part, jams
    and jellies (2033), baby food (2032), and dressings and sauces (2035).
    Reprocess and Brine may represent, in part, dry beans (2032), sauerkraut
    (2033) and  pickles  (2035).  Distribution of these plants between the
    three SIC industry  groups was done by (1) reclassifying commodities already
    classified  under a  process function to a four digit industry group, (2)
    assigning number of plants processing these commodities, and  (3) rationing
    the number  of plants under an industry group to the total plants in a pro-
    cess function.
                           Model Plant Process Function
    SIC  Code

     2032
     2033
     2035
     Total
	Reprocess
 of total       Plants
   32
   45
   23
  100
                   Reprocess Brine
                 % of total     Plants
131
135
 95

411
 22
 48
 30
100
 44
 96
 60
200
                                   VII-31

-------
        1.  Census - the data has been partitioned into five size groups--
            extra small (XS), small (S), medium (M), large (L), and extra
            large XL) -- to show the characteristics of plants within a
            four digit industry group.  The Census data was reflective
            of the small plants in an industry group.

        2.  Survey - this data has been used to size most of the models
            used in this study which tend to correspond closely with the
            sizing of Census data.  As expected, there are smaller plants
            in the industry than responded to the survey.   In most cases,
            these small plants have been added to models shown in this
            study.

        3.  Directory - through classification of plants and commodities
            into model  plants and maintaining the approximate sizes of
            single plant companies shown, this data was helpful in creating
            a few sizes and models not indicated by survey data.

Average sizes of plants and their characteristics in each Census four
digit industry group were developed as explained in Chapter II, Segmentation,
Section C, 2.   Briefly, concentration ratio functions of plants, production,
employment and payroll  were developed using 1967 Census data (1972 yet un-
published) and applying these ratios to 1972 Census data of total number
of plants, production employment and payroll.

The results of the segmentation of each Census industry group is shown
on the top part of Tables VII-U  through VII-19 -  The  segmentation
of Census data was used as a guide in determining the number of model
plants by size group.  As outlined above under item 2, survey results
were largely used in sizing models and will not be the same as Census
industry group sizes of plants.  However, two or more model plant sizes
and corresponding number of plants will approximate the production of a Census
industry group average  plant size and number of plants.  Uhere there are
two or more models with two to five sizes of plants representing a Specified
number of industry plants,  the models combined total  of production,  employ-
ment, payroll and value of production will be, in most cases, within plus
or minus 10 percent of the industry group.  Representative model plants
by size group and corresponding production,^employment, payroll and
value of production are shown on the bottom portion of each table on
Tables VII-u  through VII-19 •

The last two columns of Tables VII-14  through VII-19  specify whether a
representative model plant size was modeled, i.e., financial results de-
veloped.  The segmentation of each Census industry group forced the  in-
clusion of some extra small, medium, large and extra large plants not
modeled into the list of representative model plants for the following
reasons:
                                VII-32

-------
Table VII- 14.  Summary comparison of canned  specialties,  industry group  (2032) to representative model plants — plants, production, employment,
                                                    payroll, and value of production, 1972
Plants
Industry Group and
Model Plants


Canned Specialties





Size
Code

.
XS
S
M
L
. XL
Total
• Number


128
30
14
14
17
203
Percent


63
15
7
7
8
100
Production
Per Plant
per year
(000 raw

.2
5.1 •
17.5
41.9
106.3
13.9
Total
tons)

28
152
245
587
1,808
2,820
Employment
Per
Plant
(No)
Industry
6
84
247
416
969
143
Total
(000)
Payroll
Per
. Employee
(S)
Total
.(mill 5)
Value of Production Model e.
Per Plant
	 	 /mil 1

Total Yes N;

vy
Group -2032
.8
2.5
3.5
5.8
16.5
29.1
Representative Model
Reprocessed:
Tomatoes, Dry Beans

<
*~~*
to
CO


Reprocessed and Brined:
Dry Beans, Dressings and
Sauces, Pickles, and
Tomatoes



Total for all model plants

XS
XS
S
M
XL
XL
Subtotal

XS
XS
S
M
XL
Subtotal


96
9
14
11
10
12
152

32
2
5
3
9
51
203

63
6
9
7
7
8
100

63
4
10
6
17
100
100

.2
2.0
7.0
20.0
70.0
125.0
16.8

.2
2.0
6.0 .
18.0
60.0
12.4
15.7

19
18
• 98
220
700
1,500
2,555

6
4
30
54
540
634
3,189

7
42
m
249
648
900
149

7
42
98
228
578
131
144

.7
.4
1.5
2.7
6.5-
10.8
22.6

.2
.1
.5
.7
. 5.2
6.7
29.3
7,484
7,484
7,484
7,484
7,484
7,484
Plants

7,484
7,484
7,484
7,484
7,484
7,484
7,484

7,484
7,484
7,484
7,484
7,484
7,484
7,484
6.0
18.7
26.2
43.4
123.5
217.8


5.2
3.0
11.2
20.2
48.6
80.8
169.1

1.5
.7
3.7
5.2
38.9
50.1
219.2
.1
3.4
11.7
27.9-
70.8
9.3


.1
1.3
4.7
13.3
46.3
83.6
11.2

.1
1.3
4.0
11.9
39.9
8.2
10.4
18.8
101.4
163.3
390.4 -
1,203.1
1,877


9.6 X
11.7 X
65.8 X
146.3 X
463.0 X
1,003.2 X
1,699.6

3.2 X
2.6 X
20.0 X
35.7 X
359.1 X
420.6
2,120.2

-------
Table VII-li   Suninary comparison of canned fruit* and vprjetables, industry group (2033) to representative model  plants  --  plants,  production,
                                                employment, payroll, and value of production, 1972
Plants
Ir.d-.stry :rojp and
Model Plants

Size
Code

Number

Percent

production
Per Plant
per year
TOOO raw
Total
tons )
brnslovrcent
Per
Plant Total
(No) (OOOl
Payroll
Per
Employee
R)
Total
(mill S)
Value of Prediction
Per Plant
	 (mil
Total
. $) — --
Mcceled
Yes No

Industry Group-2033
Canned Fruits and Vegetables





XS
s
M
I
XL
Total
384
240
143
96
96
959
40
25
15
10
10
100
1.4
6.9
20.7
41.1
61.1
15.6
523
1,660
2,961
3,949
5,863
14,956
16 6.1
52 12.4
122 17.4
208 20.0
282 27.1
87 83.0
6,232
6,Z3i
6,232
6,232
6,232
6,232
38.0
77.3
108.4
124.6
168.9
517.3
.3
1.6
4.7
9.4
14.0
3.6
119.7
379.5
677.0
9o:.e
1,340.2
3,419.0






Representative Model Plants
Blanched Vegetables, single
corrjrodi ty : Corn


Blanched Vegetables, single
commodity: Mushrooms




Brined: Sauerkraut


Peeled Vegetables: Tomatoes



P.
Blanched Vegetables, rculti-
comGdity: Corn, Peas




Bla.irhfd and Pe?"ied Vegetables:
Corn, Peas, Green Beans,
Carrots


Blanched Vegetables and Pitted
and/or Peeled Fruit: Cherries
Green Beans, Pears, Plums


Reprocessed: Tomatoes, Dry
Beans





Reprocessed, Brined: Dry
Beans, Dressings and Sauces,
Pickles, Tomatoes



Total All model plants

S
M
Subtotal

XS
XS
XS
S
Subtotal
S
s
Subtotal
XS
S
M
XL
Subtotal

XS
S
L
XL
Subtotal

S
M
L
Subtotal

S
S
M
Subtotal

XS
S
M
XL
XL
Subtotal

XS
S
M
XL
Subtotal


14
5
19

9
20
15
14
58
19
10
29
34
24
19
19
96

40
60
27
7
134

52
21
13
86

51
43
50
144

1G4
65
64
21
5
259

54
33
27
20
134
959

75
25 •
100

15
35
25
25
100
67
33
100
35
25
20
20
100

30
45
20
5
100

60
25
15
ICO

35
30
35
100

40
25
25
8
2
100

40
25
20
15
100
100

5.5
18.0
8.8

.2
1.5
2.5
5.0
2.7
6.0
9.5
7.2
1.5
4.5
25.0
150.0
36.3

3.0
12.0
37.0
120.0
20.0

10.0
25.0
50.0
19.7

5.0
10.0
20.0
11.7

2.0
7.0
20.0
70.0
125.0
15.6

2.0
6.0
18.0
60.0
14.9
16.8

77
90
167

18
30
. 37
70
155
114
95
. 209
51
108
475
2,850
3,484

120
720
999
840
2,679

520
525
650
1,695

255
430
i .non
l|585

208
455
1,280
1,470
625
4,038

108
198
486
1,200
1,992
16,104

44 .6
110 .6
63 1.2

3 0
16 .3
24 .4
41 .6
22 1.3
47 .9
67 .7
55 1.6
16 .5
38 .9
142 2.7
400 7.6
122 11.7

27 1.1
80 4.8
192 5.2
400 2.8
104 13.9

70 3.6
142 3.0
242 3.1
113 9.7

41 2.1
70 3.0
119 6.0
77 11.1

20 2.1
53 3.4
119 7.6
' 314 6.6
400 2.0
84 21.7

20 1.1
47 1.6
110 3.0
279 5.6
84 11.3
87 83.4

6,232
6,232
6,232

6,232
6,232
6,232
6,232
6,232
6,232
6,232
6,232
6,232
6,232
6,232
6,232
6,232

6,232
6,232
6,232
6,232
6,232

6,232
6,232
6,232
6,232

6,232
6,232
6,232
6,232

6,232
6,232
6,232
6,232
6,232
6,232

6,232
6,232
6,232
6,232
6,232
6,232

3.7
3.7
7.5

0
1.9
2.5
3.7
8.1
5.7
4.4
10.0
3.1
5.6
16.8
47.4
72.9

6.9
29.9
32.4
17.4
86.6

22.4
18.7
19.3
60.5

13.1
18.7
J/ • *t
69.2

13.1
21.2
47.4
41.1
12.5
135.2

6.9
10.0
18.7
34.9
70.4
520.4

1.2
4.1
2.0

.1
.3
.6
1.1
.5
1.4
2.2
1.7
.3
1.0
5.7
34.3
8.3

.7
2.7
8.4
27.4
4.5

2.3
5.7
11.4
4.5

1.1
2.3
4.6
2.7

.5
1.6
4.6
15.0
28.6
3.6

. 5
1.4
4.1
14.7
3.6
3.9

16.3
20.5
37.3

.9
6.0
9.0
15.4
31.3
26.6
22.0
48.6
10.2
24.0
103.3
551.7
794.2

23.0
162.0
226.8
191.8
608.6

119.6
119.7
148. 2
387.5

56.1
93.9
230.0
3S5.0

52.0
104.0
294.4
335.0
143.0
929.4

27.0
46.2
110.7
294.0
477.9
3,699.8

X
X


X
X
X
X

X
X

X
X
X
X


X
X
X
X


X
X
X


X
X
X


X
X
X
X
X


X
X
X
X



-------
 Table viI-16    Summary comparison  of pickles, dressings, and sauces, industry group  (2035) to representative model plants — production,
                                           employment, payroll and value of production, 1972
Industry Group and
Model Plants


Pickles, Dressings and Sauces





Size
Code


XS
S
M
L
XL
Total
Plants
Number


198
124
74
50
49
495
Percent


40
25
15
10
10
100
Production
Per Plant
per year
(000 raw

.1
1.1
5.8
16.7
44.7
7.3
Total
tons)

14
141
430
834
2,192
3,611
Employrient
Per
Plant
(No)
Industry
2 '
14
49
111
194
42
Representative
Brined, single commodity:
Pickles
<
—•
CO
in
Brined, multi commodity:



Reprocessed: Tomatoes, Dry
Beans




Reprocessed and Brined: Dry
Beans, Dressings and Sauces,
Pickles, Tomatoes



Total for all model plants

S
M
M
Subtotal
S
M
M
Subtotal

XS
S
M
XL
Subtotal

XS
S
M
XL
Subtotal


84
19
26
129
48
n
15
74

116
27
18
17
178

74
17
12
11
114
495

65
15
20
100
65
15
20
100

65
15
10
10
100

65
15
10
10
100
100

1.5
6.0
10.0
3.9
1.5
6.0
10.0
3.9

2.0
7.0
20.0
70.0
11.1

2.0
6.0
18.0
60.0
9.9
7.9

125
' 114
260
500
72
66
150
288

232
189
360
1,190
1,971

148
102
216
660
1,126
3,885

10
40
65
25
10
40
65
26

15
50
120
290
57

15
40
115
275
54
44
Total
(000)
Group-2035
.4
1.7
3.7
5.5
9.5
20.8
Payroll
Per
Employee
($)

7,029
7,029
7,029
7,029
7,029
7,029
Total
(mill $)

2.8
11.9 '
26.0
38.7
66.8 .
146.2
Value of Production Modeled
Per Plant
f nfi \ 1 '
v nn i i . .

.1
.4
1.9
5.4
. 14.4
2.4
Total Yes No
£ \
$ ;

5
45
139
269
707
1,165
Model Plants

.8
.8
1.7
3.3
.5
.4
1.0
1.9

1.7
1.4
2.2
4.9
10.2

1.1
.7
1.4
3.0
6.2
21.6

7,029
7,029
7,029
7,029
7,029
7,029
7,029
7,029

7,029
7,029
7,029
7,029
7,029

7,029
7,029
7,029
7,029
7,029
7,029

5.6
5.6
11.9
23.2
3.5
2.8
7.0
13.4

11.9
9.8
15.5
34.4
71.6

7.7
4.9
9.8
21.1
43.6
151.5

.5
1.9
3.2
1.3
.5
1.9
3.2
1.3

.6
2.3
6.4
20.3
3.3

.6
1.9
5.8
19.4
3.2
2.4

42 X
36.1 X
83.2 X
161.3
24 X
20.9 X
48 X
92.9

69.6 X
62.1 X
115.2 X
345.1 X
592.0

44.4 X
32.3 X
69.6 X
. 213.4 X
359.70
1,205.9
Note:  Totals may not add due to rounding.

-------
Table VII- 17   Summary comparison of frozen fruits  and  vegetables,  industry group  (2037) to representative model plants
                                               employment, payroll, and value of production, 1972
                                                                           — plants, production,
Industry Group and
Model Plants

Size
Code

Plants
Number

Percent

Production
Per Plant
per year
(000' raw
Total
tons)
Employneiu
Per
Plant Total
(No) (000)
Payroll
Per
Empl oyee
(5)
Total
(mill $)
Value of Production
Per Plant
	 (mill.
Total
5) 	
Modeled
Yes No

Industry Group-2037
Frozen Fruits and Vegetables





XS
S
M
L
XL
Total
52
32
19
13
13
129
40
25
15
10
10
100
1.1
7.9
23.3
62.3
121.6
25.1
58
253
537
810
1,580
3,238
18 .9
68 2.2
172 3.3
302 3.9
513 6.7
132 17.0
Representative Model
Blanched Vegetables: Broccoli,
Cauliflower. Lima Beans, Spinach


<:

i
us

-------
Table VII-lu.   Summary comparison of dehydrated  fruit,  vegetables  and  soup mixes,  industry group  (2034) to representative model plants —
                                     plants,  production,  employment, payroll,  and  value of production, 1972
Industry Group and
Model Plants
Size
Code
Plants
Number
Percent
	 • • 	 	 — •—• •
Production
Per Plant
per year
Total
	 — -
Employment
Per
Plant
Payroll
Per
Total Employee
(000 raw tons) (No) (000)
Industry Group-2034
(S)
Total
(mill $)
-••-•- 	 -—.—..
Value of
— 	 5—
Production Modeled
Per Plant Total Yes No
	 (mi
11. $) 	
Dehydrated Fruits, Vegetables,
and Soup Mixes





XS
s
M
L
XL
Total
64
40
24
16
16
160
40
25
15
10
10 .
100
.6
5.2
20.9
51.4
86.3
18.4
38
207
501
823
1,380
2,949
5
30
94
195
268
70
Representative
Dehydrated:
Potato Chips





XS
M
XL
XL
Total

64
40
40
16
160

40
25
25
10
100

1.0
8.0
30.0
86.3
18.5

64
320
1,200
1,381
2,965

8
44
120
268
71
.3
1.2
2.3
3.1
4.3
11.2
Model £tetnts

.5
1.8
4.8
4.3 '
11.4
6,768
6,768
6,768
6,768
6,768
6,768


6,768
6,768
6,768
6,768
6,768
2.0
8.1 •
15.6
21.0
29.1
75.8


3.4
12.2
32.5
29.1
77.2
.1
.8
3.3
8.2
13.7
2.9


.1
1.3
4.7
13.6
2.9
6.1
32.8
79.6
130.6
218.9
468.0


6.4 X
52.0 X
188.0 X
217.6 X
464.0

-------
Table  VII-19
Summary comparison  of potato  and corn chips, industry group (20992)  to  representative model plants -- plants, production, employment
                                    payroll, and value of production,  1972
Potato and Corn Chips
Dehydrated:
Potato Chips
                                             Plants
                                                 Production
Mo
del
Gr
PI
Oup
ants
and
Size
Code
Number
Percent
Per
per
Plant
year
Total
PC
Pla
                                        	Enployment

                                                Total
                                                    Payroll
                                                         Value Df Production
                                                                                                     Per
                                                                                                  Employee
                                                                                              Total
                                                                    Per Plant
                                                               (000 raw tons)      (No)     (000]
                                                                              Industry -Group-20992
                   xs
                   s
                   M
                   L
                   XL
                   Total
                  XS
                  S
                  S
                  M
                  XL
                  Total
 164
  31
  23
  15
  23
 256
 115
'  51
  26
  38
  26
 256
 64
 12
  9
  6
  9
100
 45
 20
 10
 15
 10
100
 1.
                                                              12.5
                                                              15.4
                                                              30.0
                                                               6.6
 1.0
 2.5
 8.0
13.0
30.0
 6.7
220
253
287
237
692
1,689
29
145
200
24 <••
420
106
4.7
4.5
4.6
3.7
9.7
27.2
          ITT"

           7,562
           7,562
           7,562
           7,562
           7,562
                                                                                                   $)
                                                                                  (mi,
                                                                           Representative Model Plants
  115
  128
 . 208
  494
  780
1,725
 20
 50
140
210
420
107
 2.3
 2.6
 3.6
 8.0
10.9
27.4
562
562
562
562
562
                                      35.5
                                      34.0
                                      34.8
                                     .28.0
                                      73.4
                                     205.7
17.4
                                                                                                              19.
                                                                                                              27.
                                                                                                              60.
                                                                                                              82.6
                                                                                                    7,562    207.1
                                                            1.0
                                                            6.1
                                                            9.3
                                                           11.5
                                                           22.3
                                                            4.9
'   .7
  1.8
  5.8
  9.4
22  3
  4.9
                                                                       Total   Yes  No
                                                    164
                                                    189
                                                    214
                                                    173
                                                    514
                                                  1.254
   83
   92
  151
  359
-  580
1,265

-------
        1.  Census data indicated they exist
        2.  Survey and Directory data did not indicate their existence,
            and
        3.  It was necessary to include them so that model  plant production,
            employment and payroll  would approximate that shown by Census.

In all cases, as later impact analysis will  show,  the extra small  plants
directly discharging and not modeled, would  most probably be impacted to the
point of closure since the next size, small  plants,  modeled indicate  closure
resulting from pollution controls.   It was deemed  unnecsssary to further
model these extra small plants.  The extra small plants not modeled
follow:

        1.  Canners, of canned specialty plants, represented by models
            of Reprocess  (tomato, dry bean)  and Reprocess and Brine
            (tomato, dry bean, pickles, dressings  and sauces) with an averag(
            size of 200 raw tons per year, and representing 128 canned
            specialty (2032) plants.

        2.  Freezers of fruits and vegetables represented by models of
            Blanched Vegetables (broccoli, cauliflower, lima beans, and
            spinach) and Blanched and Peeled Vegetables (corn, peas,  green
            beans, and carrots) with an average size of 1,100 raw tons per
            year and representing 33 freezing plants.

The medium, large and extra large plants directly  discharging and not
modeled are not expected to be impacted to the point of closure.  There-
fore they were not modeled.  Specifically, these plants are represented
by the following process functions and plant types:

        1.  Blanched  Vegetables  (broccoli, cauliflower, lima beans,
            spinach), Freezer, large and extra large sizes of 62,000
            and 122,000 raw tons per year and totaling 7 plants with
            one plant being estimated as a direct  discharger (20 percent
            of 7).

        2.  Blanched and Peeled Vegetables (corn,  peas, green beans,
            carrots) Freezer, extra large size of  122,000 tons per year,
            and totaling six plants with one plant being estimated as a
            direct discharger  (20 percent of 6 plants).

        3.  Pitted/Peeled and Nonbasic Fruit (cherries, cane berries
            and strawberries) Freezer, medium size of 25,000 tons per
            year and totaling 4 plants of which one is estimated to be a
            direct discharger  (17.9 percent of 4 plants).

        4.  Dehydrated fruits and vegetables (potato chips) Dehydrator,
            extra large size of 86,000 tons  per year and totaling 16
            plants of which one is estimated to be a direct discharger
           (7 percent of 16 plants).
                                VII-39

-------
 2.  Baseline Closures

 Baseline closures  are  plants  which  discontinue  operations  from a  baseline
 of 1972 and 1977 in  this  study  and  have been  estimated  through trend  analysis
 by industry group  and  size  for  1977 and 1983.   Tables VII-20  through  VII-25
 show projected  plant number trends  by  size  and  industry group as  well  as  total
 production (tonnage  and  value)  employees  and  payroll.   These  tables will
 also be referred to  in subsequent sections  of this  chapter,.

 a.  Total  industry

 In general,  the  number of fruit and  vegetable canning,  freezing and chipping
 plants  has  been  declining since 1958 as shown in Chapter II,  Table II-4,
 of this report.  Among the  canning  group, however,  canned  specialty plants
 have been  increasing while  canned fruit and vegetable and  pickle, dressing
 and sauce  plants have  declined.  Dehydrators  of fruits, vegetables and  soup
 mixes have  increased from 1947 to present.  These trends are  expected  to
 continue as  shown  in Tables VII-2Q  to VII-25 .  There are also  trends  in
 number  of  plants by  size group within an  industry group which  the above
 mentioned  tables show.  Since closures of one size(s) tend to  be dispro-
 portionate  to entry  of another size(s) within an industry  group, net  closures
 by industry  group, disregarding size, are shown below.
                                        Baseline Closures
 Industry Group            1972-77            1977-83            1972-83

   2032 Canned Specialties     0                  0                  0
   2033 Canned Fr. & Veg.    134                116                250
   2035 Pickles, Dressings    55                 35                 go
          & Sauces                                                	
 Total Canners               189             -   151      •          340

   2037 Frozen Fr. & Veg.     19                  Q                 19
   2034 Dehydrated Fr. & Veg.  0                  0                  0
   20992 Food Prep. - Chips   26                 31                 57

Total                       234              .  182                416


Plant numbers for the fruit and vegetable processing industry are expected
to decline from 1972 through 1983 at an annual  compound rate of about 2.0
percent per year with some increasing an estimated maximum of 1.5 percent
per year and others declining as much as 2.7 percent per year.

b.  Industry group

Canned Specialties (2032).  Canned specialty plants are expected to continue
to increase from 1972 through 1983 at an approximate rate of 1.5 percent per
year.  Expected changes in number of plants by  size group follow:
                                VII-40

-------
                                       Plant Chanoes
Size                1972-77               1977-83               1972-83

 XS                   -1                      0                    -1
  S                   +2                     +3                    +5
  M                   +3                     +7                  +10
  L                   +3                     +7                  -HO
 XL                   +2                     +7                    +9

Total                 +9                    +24         -         +33


Based on trends as shown in Table VII-2o>  it is anticipated  that the per-
cent of medium to extra large size plants  of total  in the  .canned specialty
group will  increase.   The proportion extra small  plants  are  of  total is
expected to decline and small plants will  stay about  the same.

Canned Fruits and Vegetables (2033).  Canned fruit  and vegetable plants have
been trending downward for several Census  periods and are  expected  to  decline
from 1972 through 1983 at an annual  compound rate of  about 1.5  percent. As
shown in Table VII-21, the proportion of extra small  and small  plants  is
expected to decline relative to total plants in this  group.   The number of
medium plants  is  anticipated to decline at this  industry's  rate, but  as a
percent of total, stay the same.  The number of large plants is expected
to increase as is the proportion of these  plants  to total.   Although the
proportion of extra large plants to total  is expected to increase,  the rate
of increase is less than the industry group rate  of decline  and thus,  a
small decline in number of extra large plants.  Expected changes in number
of plants by size follow:

                                       Plant Changes
Size                1972-77               1977-83               1972-83

 XS                   -79                   -70                  -149
  S                   -49       '            -44                   -93
  M                   -20                   -16                   -36
  L                   +18                   +15                   +33
 XL                    ~4                    -1                    -5

Total                -134                  -116                  -250


Pickles, Dressings and Sauces (2035).   The pickles,  dressings and sauces
industry group of plant numbers has been trending downward for several
Census periods and is anticipated to decline from 1972 through 1983 at an
annual compound rate of approximately 1.8 percent.   Considering the de-
clining rates of the general  industry group and proportion to total plants,
the number of extra small to  medium size plants is expected to decline.
                                VII-41

-------
 from 1972 through 1983  (see  Table  VII-22).  The  ratio of  large plants  to
 total in  the industry  group is  projected  to  stay  about the  same,  and  since
 total industry plants are declining,  there  is  a  small expected decline in
 large plants.  The number of extra large plants  is projected  to  increase
 between 1972 and 1983.   The  anticipated change in  number  of  plants  by  size
 group is:
                                       Plant Changes

Size                1972-77               1977-83               1972-83

 XS                   -26                   -22                   -48
  S                   -17                   -13                   -30
  M                   -10                    -8                   -18
  L                    -6                    -4                   -10
 XL                    +4                   +12                   +16

Total                 -55                   -35                   -90


Frozen Fruits and Vegetables (2037).   The frozen fruit and vegetable in-
dustry group, excluding frozen specialties, has been trending downward
since the Census period of about 1958.  The total number of these plants
was about the same for the two periods of 1958 and 1963 (260 and 2!58,
respectively), declined to 1967 (209) and stayed the same in 1972 (209).
A judgment was made to regress the number of total plants to 1977 (according
to a line-of-fit) of 179 plants and hold them constant in 1983 at 179 plants
in accord with the 1958-63 and 1967-72 relationships.  The number of frozen
apple, citrus and potato plants were adjusted out of the projected 178
plants by the same ratio estimated for these plants in 1972 (38.6 percent).
The projected numbf- of freezer plants within the scope of this study in 1977
and 1983 is 110 representing compound rates of decline from 1972 of about 3.0
percent and 1.5 percent in 1977 and 1983, respectively.  The oroportion of
extra small, small and medium plants to the declining number of total
plants is expected to also decline in this industry.  However, the number
of large and extra large plants is expected to increase as shown in Table
VII-23.

.Anticipated changes in number of frozen fruit and vegetable plants by size
group from 1972 through 1983 follow:
 Size
  XS
   S
   M
   L
  XL
 Total


                                   VI1-42
Plant Changes
1972-77
-11
-7
-4
+4
-1
-19
1977-83
-5
-2
-1
+6
+2
0
1972-83
-16
-9
-5
+ 10
+1
-19

-------
Dehydrated Fruits, Vegetables and Soup Mixes (2034).  The dehydrated fruit,
vegetable and soup mix industry group had been increasing since Census data
was published for this group in 1947 to about 1963 when they appear to have
about leveled out.  Therefore, trend analysis indicates a moderate increase
in total plant numbers of about 1.0 percent per year compounded from 1972
to 1983 excluding apple, citrus and potato dehydrators.

The projected trends from 1972 to 1983 in  the proportions of extra small
to total plants in this industry group show a slight decline; small to large
plants, steady; and extra large plants, a slight increase.  Coupling these
slight changes in proportions of plants to total by size group with a mod-
erate increase in number of total industry group plants, all size groups are
expected to increase in plant numbers from 1972 to 1983.  See Table VII-24.
for detail.

The estimated net changes in number of plants from 1972 to 1983 is shown
below.

                                       Plant Changes
Size                1972-77               1977-83               1972-83

 XS                  +3                     0                   +3
  S                  +3                   +1                   +4
  M                  +1                   +2                   +3
  L                  +1                   +1                   +2
 XL                  +3                   +2                   +5

Total                +11                   +6                   +17

Food Preparations, Potato and Corn Chips, Curls and Related Products (20992).
The  potato and corn chip product class has been declining in plant numbers
for  several Census periods.  According to trend, this group of total plants
is expected to decline at an annual compounded rate of about 2.3 percent.
There was insufficient Census data to project trends in number of plants by
size group for potato and"corn chip and related products plants.  Therefore,
the  proportion of plants to total in each size group was assumed constant and
the  number of plants to decline at the industry group rate as shown in Table
VII-25   Since the largest portion of total plants is in the extra small size
group,'they account for the largest number of'closures.  The estimated changes
in number of plants by size group are as follows: .
Size

 XS
  S
  M
  L
 XL

Total                 -26                   -31                    -57
                                 VII-43
Plant Changes
1972-77
-17
-4
-2
-1
_2
1977-83
-20
-3
-3
-2
-3
1972-83
-37
-7
-5
-3
-5

-------
   Table VII-20.   Summary of basic  assumptions of percent and number of total
plants, production,  value of production,  employees and payroll  by size group for
              the canned specialties  (2032)  industry group for  1972  •
                           and trends  to  1977 and 1983 I/'
1972 1977 1983
Size
XS




S




M




L




XL




TOTAL
Item
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payrol 1
'Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payrol 1
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payrol 1
Unit
No.
000 raw tons
$ n'ii 11 ion
000
$ mi 11 ion
No.
000 raw tons
$ million
000
$ million
No.
000 raw tons
$ mi 11 ion
000
$ mill ion
No.
000 raw tons
$ mill ion
000
$ mill ion
No.
000 raw tons
$ million
000
$ million
No.
000 raw tons
$ mill ion
000
$ mill ion
% of
Total
63.0
1.0
1.0
2.8
2.8
15.0
5.4
5.4
8.7
8.7
7.0
8.7
8.7
11.9
11.9
7.0
20.8
20.8
20.0
20.0
8.0
64.1
64.1
56.6
56.6
100.0
100.0
100.0
100.0
100.0
% of
Units Total
128.0 60.0
28.2
18.8
.8
6.1
30-0 15.0
152.3
101.4
2.5
18.9
14.0 R.n
245.3
163.3
3.4
25.9
14.0 8.0
586.6
390.4
5.8
43. 6~
17.0 9.0
1,807.6
1,203.2
16.4
123.3
203.0 100.0
2,820.0 100.0
1,877.0 100.0
29.1 100.0
217.8 100.0
% of
Units Total
127.0 54. n




32.0 15.0




17.0 10.0




17.0 10.0




19.0 11. .0




212.0 100.0
3,038.0 10Q.O
2,955.0 100.0
30-7 100.0
291.5 100.0
Units
127.0




35.0




24.0




24.0




26.0




236.0
3,322.0
4,560.0
32.9
413.5
 I/  Historic data source was Census of Manufactures Bureau of Census, and
    trends were compiled by DPRA.  Apples, citrus and potatoes are excluded.
    Value of production and payroll are in terms of current dollars.   Production
    is  assumed  to increase at an annual compound rate of 1.50 percent.
                                      VII-44

-------
   Table VII-.21   Summary of basic assumptions of percent and number of total
plants, production, value of production, employees and payroll by size group for
           the canned fruit and vegetable (2033)  industry group  for  1972
                          and trends  to  1977 and  1983  I/
1972
Size
XS




S




M




L




XL




TOTAL




Item
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payroll
Plants
Production
' Production
Employees
Payroll
Plants
Production
Production
Employees
Payroll
Unit
No.
000 raw tons
$ million
000
$ million
No.
000 raw tons
$ million
000
$ million
No.
000 raw tons
$ million
000
$ mi 1 1 i on
No.
000 raw tons
$ million
COO
$ million
No.
000 raw tons
$ million
000
$ million
No.
000 raw tons
$ million
000
$ million
% of
Total
40.0
3.5
3.5
7.4
7.4
25.0
11.1
11.1
14.9
14.9
15.0
19.8
19.8
21.0
21.0
10.0
26.4
26.4
24.1
24.1
10.0
39.2
39.2
32.6
32.6
100.0
100.0
100.0
100.0
100.0
Units
384.0
523.5
119.7
6.1
38.0
240.0
1,660.1
379.5
12.4
77.3
143.0
2,961.3
677.0
17.4
108.4
96.0
3,948.4
902.6
20.0
124.6
96.0
5,862.8
1,340.2
27.1
168.9
959.0
14,956.0
3,419.0
83.0
517.3
1977
% of
Total Units
37.0 305.0




23.2 191.0




15.0 123.0




13.8 H4.0




11.2 92.0




100.0 825.0
100.0 16,112.0
100.0 5,382.0
100.0 76.36
100.0 692.3
1983
% Of '
Total
33.1




20.7




15.0




18.2




12.8




100.0
100.0
100.0
100.0
100.0
Units
235.0




147.0




107.0




129.0




91.0




709.0
17,617.6
8,306.0
70.25
982.0
 l/_   Historic data source was Census of Manufactures, Bureau of Census, and
     trends were compiled by DPRA.  Apples and citrus are excluded.  Production
     is assumed to increase at a compound rate of 1.75 percent per year.  Value
     of production and payroll are in terms of current dollars.
                                    VII-45

-------
   Table VII-22.   Summary of basic  assumptions of percent and number pf total
plants,  production, value of production, employees and payroll by size group for
           the pickle, dressing and sauces (2035) industry grouo  for 1972
                           and trends  to 1977 and 1983 I/
1972

Size
XS




S




. ;









XL




TOTAL





Item
Plants
Production
Production
Empl oy-e-ci
Payroll
Plants
Production
Production
Employees
Payroll
'Plants
Product! on
Production
Employees
Payroll
Plants
Produc ti on
Product! en
FnnTrv '"--••><•
'-•"r ' ^-> ' 	 •
Payrol 1
Plants
Produc lice,
Product! en
Empl oyc es
Payroll
Plants
Production
Producti en
Employees
Payrol 1

Unit
No.
COO raw tees
S mi "i 1 ion
00 ^
uu
$ mi 11 ion
No.
000 raw tons
S nil 1 ion
000
$ mill ion
No.
000 raw tons
$ nmicn
p. on
U-j-.j
$ mi 1 1 i on
j i
i \ V J ,
0?0 raw tens
$ million
0 0 "
$ mi 11 ion
No.
OCO r:.,-: tons
$ million
OCO
$ mi i 1 i on
No,
000 raw tons
S mi 1 "> ion
nno
(J-ju
$ mi 1 1 i on
% of
Total
40,0
0.4
- 0.4
1.9
1.9
25.0
3.9
. 3.9
8.2
8.2
'15.0
11.9
11.9
17,6
17,6
10.0
23.1
23.1
26.7
26.7
10.0
60.7
60,7
45.6
45,6
100.0
100.0
100.0
100.0
100.0

Units
198.0
14.4
4.7
0.4
2.8
124.0
140.8
45.4
1.7
11.9
74.0
429.7
138.6
3.7
26.0
50.0
834,1
269.1
5.6
38.7
49.0
2,191.9
707.2
9.5
66.8
495.0
3,611.0
1,165,0
20.8
146.2
1977
% of
Total Units
39.0 172.0




24.3 107.0




14.7 64.0




10.0 4-1,0




12.0 53,0




100.0 440.0
100.0 4,186.0
IQO.o 1,963.0
100.0 21.3
100.0 209.9
1983
% of
Total
37.0




23.1




13.9




10.0




16.0




100.0
100.0
100.0
100.0
100.0

Units
150.0




94. G




56.0




40.0




65.0




405.0
4,998.3
3,?92.1
22.4
323.9
 •_/  Historic data source was Census of Manufactures, Bureau of Census and trends
    were compiled by DDRA.  Apples, citrus and potatoes are excluded.  Production
   "is assumed  to increase at an annual compound rate of 3 percent.  Value of pro-
    di,< tion and payroll are in terms of current dollars.
                                      VII-46

-------
   Table  VII-23.  Summary of basic assumptions of percent and number  of  total  .
plants, production, value of production, employees and payroll by  size group  for
           the frozen fruit and vegetable (2037) industry group for 1972
                          and trends to 1977 and 1983 I/
1972
Size
XS




S




M




L




XL •




TOTAL




Item
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payrol 1
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payroll

No.
000
$ mi
000
$ mi
No.
000
$ mi
000
$ mi
No.
000
$ mi
000
$ mi
No.
000
$ mi
000
$ mi
No.
000
$ mi
000
$ mi
No.
000
$ mi
000
$ mi
Unit
% of
Total
40.0
raw tons
llion

llion

raw tons
llion

llion

raw tons
11 ion

1 1 i on

raw tons
11 ion

Hi on

raw tons
1 1 i on

llion

raw tons
llion

11 ion
1.8
1.
5.
5.
25.
7.
7.
12.
12.
15.
16.
16.
19.
19.
10.
25.
25.
23.
23.
10.
48.
48.
39.
39.
100.
100.
100.
100.
100.
8
6
6
0
8
8
9
9
0
6
6
2
2
0
0
0
1
1
0
8
8
2
2
0
0
0
0
0
Units
52.
,0
1977 1983
% of
Total
36.9
% of
Units Total
41.0 33.1
Units
36.0
58.3
13.
0.
5.
32.
252.
59.
2.
13.
19.
537.
125.
3.
20.
13.
809.
189.
3.
23.
13.
1,580.
368.
6.
40.
129.
3,238.
756.
17.
103.
,6
,9
5
0
6
0
2
4
0
5
5
3
1
0
5
0
9
8
0
1
9
7
9
0
0
0
0
7



23.




13.




15.




11.



•
100.
100.
100.
100.
100.



0




9




0




2




0 '
0
0
0
0



25.0 20.6




15.0 12.5




17.0 21.0




12.0 12.8




no.o 100.0
3,939.5 100.0
1,332.3 100.0
19-2 100.0
155.9 100.0



23.0




14.0




23.0




14.0




110.0
4,984.7
2,360.2
22.2
254.3
If  Historic  data  source was  Census  of  Manufactures,  Bureau  of  Census,  and  trends
 .  were compiled  by  DPRA.  Apples,  citrus  and  potatoes are  excluded.   Production
    is  assumed  to  increase  at an  annual  compound  rate of 4 percent.  Value  of
    production  and payroll  are  in terms  of  current dollars.
                                        VII-47

-------
   Table VII- 24.   Summary  of basic  assumptions of percent and number of total
plants,  production,  value  of production,  employees and payroll  by size group for
         the dehydrated fruit and vegetable (2034) industry group for 1972
                          and trends  to 1977 and  1983  I/
1972
Size
XS




S




M




L




XL




TOTAL

Item
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payrol 1
Plants
Production
Production
Employees
Payroll
Plants
Production
' Production
Employees
' Payroll
Plants
Production
Production
Employees
Payroll
Unit
No.
000 raw tons
$ million
000
$ million
No.
000 raw tons
$ mil 1 ion
000
$ million
No.
000 raw tons
$ mi 11 i on
000
$ million
No.
000 raw tons
$ mill ion
OOC
$ million
No.
000 raw tons
$ mi 11 i on
000
$ million
No.
000 raw tons
$ million
000
$ million
% of
Total
40.0
1.3
1.3
3.1
3.1
25.0
7.0
7.0
10.7
10.7
15.0
17.0
17.0
20.1
20.1
10.0
27.9
27.9
27.8
27.8
10.0
46.8
46 '.8
38.3
38.3
100.0
100.0
100.0
100.0
100.0
Units
64.0
38.3
6.1
0.4
2.0
40.0
206.4
32.8
1.2
8.1
24.0
501.3
79.6
2.2
15.6
16.0
822.8
130.6
3.1
21.0
16.0
1,380.1
219.0
4.3
29.1
160.0
2,949.0
468.0
11.2
75.8
1977
% of
Total Units
39.0 67.0




25.0 43.0




15.0 25.0




10.0 17.0




11.0 19.0




100.0 171.0
100.0 3,099.4
100.0 720..1
100.0 11.2
100.0 99.1
1983
% of '
Total
38.0




25.0




15.0




10.0




12.0




100.0
100.0
100.0
100.0
100.0
Units
67.0




44.0




27.0




18.0




21 .0




177.0
3,290.1
1,080.7
12.6
136.6
 I/  Historic  data  source was Census of Manufactures, Bureau of Census, and trends
     were  compiled  by  DPRA.  Apples, citrus  and potatoes are excluded.  Production
  .  is  assumed  to  increase at an annual compound rate Of 1 percent.  Value of
     production  and payroll are in terms of  current dollars.
                                       VII-48

-------
   Table VII- 25   Summary of basic  assumptions of percent and number of total
plants, production,  value of production,  employees and payn 11  by size group for
       the chip portion of food preparations  (2099)  industry  group  for 1972
                          and trends  to  1977  and  1983  I/
1972
Size
XS




S




M




L




XL




TOTAL




Item
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payroll
Plants
Production
Production
Employees
Payrol 1
Plants
Production
Production
Employees
Payrcl 1
Plants
Production
Production
Employees
' Payroll
Plants
Production
Production
Employees
Payrol 1
Unit
No.
000 raw tons
$ million
000
$ million
No.
000 raw tons
$ million
000
$ million
No.
000 raw tons
$ million
000
$ million
No.
000 raw tons
$ million
000
$ million
No.
000 raw tons
$ mi 11 i on
000
$ million
No.
000 raw tons
$ million
000
$ mi 1 1 i on
% of
Total
64.0
13.1
13.1
17.3
17.3
12.0
15.1
15.1
16.5
16.5
9.0
17.0
17.0
16.9
16.9
6.0
13.8
13.8
13.6
13.6
9.0
41.0
4LO
35.7
35.7
100.0
100.0
100.0
100.0
100.0
Units
164.0
221.3
164.3
4.7
35.6
31.0
255.0
189.4
4.5
33.9
23.0
287.1
213.2
4.6
34.8
15.0
233.1
173.1
3.7
28.0
23.0
692.5
514.1
9.7
73.4
256.0
1,689.0
1,254.0
27.2
205.7
1977 1983
% of
Total
64.0




12.0




9.0




6.0




9.0




100.0
100.0
100.0
100.0
100.0
% of
Units Total
147.0 64.0




27.0 12.0




21.0 9.0




14.0 6.0




21.0 9.0




230.0 100.0
1,958.0 100.0
2,113.1 100.0
32.3 100.0
295.3 100.0
Units
1Z7.0




24.0




18.0




12.0




18.0




199.0
2,338.0
3,543.9
36.6
455.7
\j  Historic data source was Census of Manufactures Bureau of Census and trends
    were compiled by DPRA.  Includes potato and corn chips and related products
    only.  Production is assumed to increase at an annual compound rate of 3
    percent.  Value of production and payroll are in terms of current dollars.
                                         VII-49

-------
 3.  Closure Criteria

 The impact of proposed effluent guidelines, in terms  of the number of plants
 which may be forced to close, must be evaluated in the context of those
 major factors which bear on the closure decision.   Certain of these factors
 can be quantified, others are subjective or personal  and are not quantifiable.
 There is no neat single equation or system of simultaneous equations which
 will mathematically determine the number of expected  closures;.  In this
 situation, the estimate of the number of potential plant closures becomes
 a value judgment, based on detailed industry information, established
 economic and financial relationship and knowledge  concerning the conditions
 confronting the industry.  It is possible to identify major factors, to
quantify some and to establish threshold values which are indicative of
expected industry actions.  Such a process can be  organized into a "decision
table" and a psuedo-objective rating system can be developed to predict
plant closures.   This  is the general process followed in this analysis.

There are six quantifiable factors and one subjective (or X) factor basic
to the closure analysis:

1.  Price increase required to offset pollution control costs
2.  Reduction in industry incomes if prices are not increased
3.  Reduction in industry return on sales if prices are not increased
4.  Reduction in return on investment if orices are not increased
5.  Alterations in cash flows if prices are not increased
6.  Changes in net present values if prices are not increased
7.  Other factors (the X factor) including:

    a.  Competition from imports
    b.  Competition from substitute products (e.g. fresh)
    c.  Price and income elasticity of demand -- the  importance and
        status of the  products in the consumers' food budget.

 Based on these seven factors, threshold values have been established for
 three levels of impact:  '

    *  Seriously impact to the extent that the plant may be expected to
       close rather than install the required waste treatment system.

    *  Medium impact,  but sufficiently serious that a combination of
       factors may force plant closure.

    *  Nominal impact so that the plant will install  required treatment
       systems and remain in operation.

 Threshold values established for each of these factors and impact levels
 are as follows:
                             VII-50

-------
1.   Price increased required

    a.   Serious impact -  required  price increase over  8 percent
    b.   Medium impact - required price increase  3 to 8 percent
    c.   Nominal impact -  required  price increase under 3 percent.

2.   After tax income (thousands of dollars)

    a.   Serious impact -  negative  after tax  income
    b.   Medium impact - reduction  in after tax income  of 50 percent or
        greater
    c.   Nominal impact -  reduction in after  tax  income of less than 50
        percent.

3.   Return on sales

    a.   Serious impact -  negative  return on  sales
    b.   Medium impact - drop of greater than one percent, but return
        still positive
    c.   Nominal impact -  drop of less than one percent, returns positive.

4.   Return on investment

    a.   Serious impact -  negative  return on  investment
    b.   Medium impact - return reduced by 50 percent  or greater but
        still positive
    c.   Nominal impact -  return  reduced by less  than  50 percent and
        still positive.

5.   Cash flow

    a.   Serious impact -  negative  cash flow
    b.   Medium impact - cash flow  less than  annual depreciation
    c=   Nominal impact -  cash flow positive  and  greater than annual
        depreciation.

6.   Net present value

    a.  -Serious impact -  negative  net present- value
    b.   Medium impact - net present value less than 50 percent of base case
    c.   Nominal impact -  positive  net present value but greater than 50
        percent of base case.

7.   X factor

    a.   Serious impact -  impact  competition, or  close  substitutes a
        serious problem
    b.   Moderate impact - moderate competition from imports or substitutes,
        item a luxury food.
    c.   Nominal impact -  slight  competition  from imports or substitutes,
        item a moderate luxury food.


                              VII-51

-------
  4.  Closure Evaluation  Procedure

 The relative impacts for each quantitative factor were  assigned  a  score
 as follows:

                                             Score
           *  Severe impact                    2
           *  Moderate impact                  1
           *  Nominal  impact                    0

 The X factors were  assigned  a score  of  0,  1,  2,  or 3.

 On the basis of the seven  criteria and  the arbitrary weights  assigned  to
 the degree of impact,  each of the model  plant situations^was  scored  on each
 criterion  for each  treatment system.  The  higher the aggregate score on
 all seven  criteria, the  more serious  the impact.

 These  scores were compiled for each  model  plant  for BPT and for  BAT  under
 3  levels of inplace controls  based on aerated lagoon costs.   The sum of
 the 3  levels were then aggregated for each model  plant  and BPT on  BAT  effects
 added  together.  To these  results was then added the X  factor for  the
 plant  based on  0 to 3  points.

 From the analysis of all  plants by means of these 7 factors,  an evalu-
 ation or decision scoring  table has been established as follows:


 Score                     Impacts  result                      Symbol

23  - 59        Plant will  close                                  C
 9-22        Plant may  close under  certain conditions           M
 0-8        Plant will  operate with installed  treatments       0


 5.  Projected Plant Closures

 Based on segmentation of the  industry, price  effects, financial  effects
 and other  factors indicated under closure  criteria, projections were made
 of  potential  plant closures by representative model plant group (Table
 VII-26) and  industry group (Table VII-27).

 In  general,  the extra small and small plants  were most highly impacted,
 primarily  because of economies of scale which exist in pollution control
 costs.  In  addition, those industry segments  having lower-than-average
 returns suffered, e.g. the freezing industry  and pickle processors.  The
 canning industry was not as highly impacted as most other segments be-
 cause of a  higher proportion  of both larger plants and multi-product
 plants.

 In  summary,  the plant closures indicated were as follows:
                                VII-52

-------
             Table VII- 26.  Estimated plant closures, direct dischargers, model plant groups, BPT and BAT
Commodities
Mode
1. Corn
la. Corn
2 Mushroom
3 Mushroom
4 Mushroom
5 Mushroom
6. Pickle
7 Pickle
8 Pickle

9 Sauerkraut
10 Sauerkraut

1 1 . Tomato
12. Tomato
13 Tomato
14 Tomato
Plant Group
	




	



	




-- -





j



	 T ' "






15 Corn Pea
16. Corn Pea
1 7 Corn Pea


18. Corn Pea j
[
39 Corn Pea G.
20 Corn Pea G
21 . Corn Pea G

22. Corn Pea G.
23. Corn Pea G.
24. Corn Pea G.
25. Corn Pea G.
26 Corn Pea G.

27 Broc C F. L
28 Broc C F. I
29 Broc C.F. L

30 Tomato DB
31 Tomato DB
J. Carr
3. Carr;




	


Type
-
c
c
c
c
c
c

c
c
c
.._ -[





	






it
)t
B. Carrtt


i Carr
i Carr
B Carr
J. Carr
B Spin
B Spin
B Spin



32 Tomato DB J
33__TpjMtp OB j 	
34. Tomato DB |

35. Cherry 68 F
36 Cherry 68 F
37. Cherry 68 F

38 Cherry Stri
39. Cherry Stra
40 Cherry Strc

41 Pickle Tom
ear Plu
ear Plu
ear Plu

w B Can
w B Can
w B Can
DB Ores
42 Pickle Tom |DB Ores
43. Pickle Tom
44. Pickle Tom

45. Brined Pro
46 Brined Pro
47 Brined Pro

48. Potato Chip
49. Potato Chip
50 Potato Chip
51. Potato Chip
52 Potato Chip
Total
DB Ores
DB Ores

duct
duct
duct




	
Dt
Dt
Dt
Dt
Dt
















1
r
_L

c
c

c
c
c
c

c
Size Tons
Code [Year
S
M
XS
XS
XS
s
s
M
M
r
s
XS
s
M
XL
XS
c 	 | s
C : L
c

c
c
c

F
F
F
F
F

F
F
F

C ]
XL
S
5,500
8,000
200
1,500
2,500
5,000
1,500
6,000
10,000

6,000
9,500

1,500
4,500
>5,000
150,000

3,000
12,000
37,000
120,000
10,000
25,000
L | 50,000
1
&
S
M
M
L-'
~w
M
5,000
Baseline I/ No. Rep Baseline I/No. Rep Est Dir Discharger Closures
by Model Plants Dir Dischargers Aer Lag Act Sludge
TTO PnrrTJHJ Vfn T977 "T9BW KPT ^STfT "7"BF1 r^AT
14
5
9
20
15
14
84
,9
26
19
10
34
24
19
19
40
11
4
7
16
12
11
—72-
16
23

15
8

27
19
16
19
32
60 48
27 44
7 7
52
21
13

28
10.000J 6
18,000,
25,000
50,000
8,000
25,000
M^' | 40,000
j_

C s ' 7,000
1C I M 1 20,000
	 C
1 c
- 4- -1

41
18
22

1- 23 \
5
3 1-T]
TT T
9
4
6
12
9
9
63"
14
19
12
6

21
15
14
19

25
38
59
7

32
15
29

19
4
2
7
16 1 18 I 25
1 IT"
19 1 15
3 t 2
10 1 10

S325

287
106 ]_ 90
93 85
XL | 70,0od 48 1 	 56
XI |l25,GGGi I/ ] 18
1 r
i i
h 1 c
n
n

e B
e B J_

s S S
s S S
S S
&S j
1
[
T~

	




;
c
c

S 5,000
S I 10,000
M 1 20,000
1
F XS 1 800
p
XS
F 1 S-'

c xs-'
c s
_j_.
M
2,000
5,000
2,000
6,000
18,000
XL 60,000
43
50

41
34
43

16 | 12
5
14

162

42
40
, i ,
C j S J 1,500
C T M
C

_A.-
D XS
D ! S
D | S
D ' M
0 ! XL-J-'
6,000
10~,000
48
11
15

1,000
2,500
8,000
13,000
179
51
66
38
t 4
14
1
0
1
1
1
1
"T2
' 3
3

5
2

7
5
4
3

1
0
0
1
1
._
— 9-
2
3
0 1
0 0
0 |~ F
1 I E
1
1
""T
i
2

4 r 4
2

5
4
3
4
a"1 6
' 12 ~\ 9
5 i
^
8
1

11
4
3

5
1
1
2
3

4
8
3
3

4
1
0
!
i 2

0
4
3
4
	 JT-
9
8
1

8
_1_
0
' 0
E
1
1

0
0

E
0
0
0

0
0
0
0

0
0
0
0
E
E ,
0
0
E
0
0

0
0

E
0
0
0

0
0
0
0

0
0
3 0 ' 0

2
I- I


-.?..!. 0
0 | 1
o : o
1 0 i 0
3 J 3 T 0 T 0 n

4
2 , 1 [ 0
. ._!__

258 F 54
77 I 18
79 j 15
69

32
27
37

11
r 4
12 j 10
1 "
141 ! 123

38 , 35
4fi

41
10
13

171
46
66
RQ

36

44
14
12
8 ^ 9
~~ 3 i 3
"1
8 L s j
61 4
_ . ,


2 j 2
0
o
22
0
0

c
14 , 0
-r.
5
4
6
1
3 J 2
1 1 1

0
0
0
0
0
0

0 E
1 f" E
rrv-

0
0
0

F.
0
0
0
0

0
0
0

E
E
0

27 t 22 j 22 T" E f E 1
9 1 7 1 7 ! 0 1 n
7 7
7

9
8~1 * -1
-n't" "3-
" f " " ~
171
46
66
34 34
30.000J 82 ^ 84 J_ 84
?,202 1,988 ,861
Baseline - number of plants prior to imposition of
12
7

7
" ? i
3

11
3 J 3
5 * 5 -1
" 3 -*— 2 "
6 6
331 275
effluent contro s
7 i 0
7 0
1
o
f

0
E
1
1

0
0

E
2
0
0
0
0
F
.
0
....
E
0 "
0

0
0
E
0
2
- - -

3 T o
0 j 4
0
0

4
0
0

2
1
0
0
1

4

0
0

0
2
0

0
0
0
1
1

0
0
0 0
" J
F
7
0
0 1 6
0 1 4
fl j 0
_ _..j 	
0 f 0
• o j o
0 0

E
E,
0

E
n
0 ' 0
0 0

4 4- E 1 F -1
2 j 0 ]_ 0
3 1 0 0

E
1
1
1 I
5 | E I E j E
3 0 , 0 j~ 2
^^-"-l-'i-l
_i I
0
6 0 T o ] 1
220 7 1 33
E
E
0

E
Q
0
1

E
0
n

[
0
	 0
2
23

—   Includes some larger plants
V
    Baseline no  of direct dischargers after BPT aerated  lagoon  closures
E - Exempt

-------
Table VII-27 summarizes plant closures  by industry group.   In determining
the probable total  number of closures,  it was  recognized that not all
plants will be able to install  aerated  lagoons.   Site problems,  climate,
land availability and other factors  may require  the use of activated sludge
systems.  EPA estimates that approximately ten percent of  the plants may
be forced to use activated sludge systems.   To reflect this possibility,
closures were based on the number of plants impacted where aerated lagoons
were used plus ten  percent of the number of plants impacted as the result
of the use of activated sludge  systems.
                              VII-54

-------
             Table VII-27.  Estimated plant closures, industry groups, direct dischargers, BPT  and  BAT  guidelines
Industry Group
SIC Code Plant Category
2032
2033
2035
2037
2034
20992
Total
- Canned Specialties
- Canned fruits & vegetables
- Pickles, dressings and
sauces
- Frozen fruits and
vegetables
- Dehydrated fruits and
vegetables
- Food preparations - chips
, all categories 2
Estimated total
plants
1974
203
959
495
129
160
256
,202
1977
212
825
440
1TO
171
230
1,988
number

Est.
No. Dir. Di
Aerated lagoon
1983
236
709
405
no
177
199
1,836
BPT
0
1
2
4
0
0
7
Incr. BAT
0
0
0
1
0
0
1
BPT + BAT
0
1
2
5
0
0
8
scharge Plant Closures
Activated sludqe
BPT
1
1
0
1
0
0
3
Incr. BAT
1
1
0
0
0
0
2
BPT + BAT
2
2
0
1
0
0
5
I
en
en

-------
                                     	Year	
                                     1974        1977       1983

1.  Total number, baseline plants    2,202       1,988       1,861

2.  Number of direct dischargers        331         275         220

3.  Percent direct dischargers        15.0%     13.8%       11.8%

4.  Plant closures - aerated lagoons    -        7           1

5.  Percent closures of direct dis-
      chargers, aerated lagoons         -        2.5%        0.5%

6.  Plant closures - activated sludge            3           2

7.  Percent closures of direct dis-
      chargers, activated sludge         -        1.1%        0.9%

6.  New Source Performance Standards

New Source Performance Standards  apply to any source  for which construction
starts after the publication of the  proposed regulations for the Standards.
New Source Performance Standards  are based  on an analysis of how the level
of effluent may be reduced by changing the  production process itself as
well as through effluent treatment technology.

As specified by the Effluent Guidelines Division,  EPA,  the effluent limitation
for new sources is the same as that  specified for  the best available technol-
ogy economically achievable (1983 BAT) level. !_/  It  is assumed that this
limitation is achievable in newly-constructed plants  on the basis  of presently-
available technology.   It is proposed that  land  disposal  remains the most
desirable disposal method and that land availability  requirements  for treat-
ment can be considered in site selection for a new plant.

It is not anticipated that New Source Performance  Standards will have an
effect on entry of new firms into the industry.   This conclusion is based
on the following factors:

    1.  NSPS regulations are, for this industry, identical to BAT  (1983)
        regulations.

    2.  New plant construction in the industry is. expected to be limited
        to larger plants—over 10,000 tons.
—   Draft Development Document for Effluent Limitations Guidelines New
    Performance Standards for the Canned and Preserved Fruits and Vegetables
    Industry Point Source Category, prepared by SCS Engineers for EPA.
                                VII-56

-------
     3.    New plants,  when  built,  should  be  able  to  incorporate  into
          their design in-plant operating systems which  will  minimize
          effluents  and could also engineer  effluent abatement systems
          specifically tailored to the  plant and  its site.   The  result
          should be  minimum effluent  volume  and maximum  effluent treat-
          ment efficiency which should  produce  lower-than-average
          effluent control  costs.

     4.    The impact analysis for  BAT standards showed only one  plant
          closed (a  small freezer) where  aerated  lagoons were the pro-
          posed abatement system and  only BAT two closures  with  activated
          sludge systems (one medium-sized canned specialties plant
          and one medium-size canning plant).   Since it  is  anticipated
          that NSPS  guidelines would  constitute a deterrent to new plant'
          construction.

7.  Production Losses

Estimated production losses due to projected closures are shown  for BPT
level closures, BAT  closures incremental  over BPT and for BPT plus BAT.
Table VII-28 shows production losses  assuming effluent control require-
ments can be met by  aerated lagoons and Table VII-29 shows  losses if
activated sludge systems are employed.   All  losses are shown in  terms
of tons of raw product processed.

In general, since most closures are in  the extra-small and  small plant
sizes, the production impact as related to total  industry production
is also relatively small.  As shown in  Table VII-28, for the total
industry, annual production losses, assuming aerated lagoon treatment
systems, totaled approximately 47,500 tons,  raw product  basis for BPT
and for incremental  BAT an  additional 10,000 tons for a  total loss in
production BPT + BAT of 57,500 tons raw product.   However,  in relation  to
total industry volume, this represented a loss of only 0.19 percent.
If activated sludge  systems were used,  (Table VII-29), industry  shutdowns
would be more numerous (because of the higher cost of these systems)  and
production losses would be  correspondingly greater.   Under  BPT with
activated sludge systems, production  losses  would approximate 25,000
tons and incremental BAT losses would be 60,000 tons for a  total loss  in
production of 85,000 tons equal to 0.3  percent of total  industry processing
volume.
                             VII-57

-------
               fable VII-28.   Production lost due no slant closures,  industry  groups,  aerated  lagoon  systems
— 	
S'~

L. •- * — ' C—
2053
2035
2037
2C34
10392
	 , 	 , 	 _ - --.,___
Industry Group

- Canned Specialties
- Canned fruits and vegetaoles
- pick";es, dressings and .sauces
- Frozen fruits and vegetables
- Dehydrated fruits, vegetables and
soup mixes
- Food preparations - chips
Pri
BPT

0
5.5
16.0
26.0
0
0
jc-jc L ' or. \ ost - t
incr. 3AT

0
0
0
10.0
0
0
"a// ions
(>'-•- i n r. -*-
u\J i. -r Drt i
-} __' _
3 ;
0
. 5.5 '
'16.0
36.0
0
0
,> or
BPT
/ :" }
( "I
• 0
0.04
0.40
0.80
0
0
tctal crccuc:
Incr. 3r. i
( c ]
\"i
0
0
0
0.30
0
0
' '- 1 1 ~J -' ^
E?T -r 5 AT
, - \
0
.04
.40
1.10
0
0
        Total Industry
47.5
10.0
57.5
0.16
0.03
0.19
03

-------
                   Table VII-29.   Production  lost due to plant closures, i-ncfustry  groups,  activated sludge systems
en
UD

SIC

2032
2033
2035
2037
2034

1C992


Industry Group

- Canned Specialties
- Canned fruits and
- Pickles, dressings
- Frozen fruits and
- Dehydrated fruits,
soup nixes
- Food preparations
Total Tndn?tt*v




vegetables
and- sauces
vegetables
vegetables and

- chips


3Pi

7.0
10.0
0
8.0

0
-0
25.0
p i~/-i H ; p "!~ ~i *Tt ; [™i C "f
r J ^ i^ j **. '„ I w > - i o o l
T r> r y* Rii '
	 (000
40.0
20.0
0
0

0
0
60.0
; -. raw tons
S?T +
tons) 	
47.
30.
0
8.

0
0
85.

BAT

0
0

0



0
% of
B?T
( !&)
0.25
0.07
0
6.25

0
0
0.09
to-;l rrc-i
Incr. EA>T
('/;)
1.42
0.13
0
0

D
0
0.21
;c"icn lost
Dr'l - O-vl
t'/;)
1.67
0.20
0
0.25


0
0.30

-------
                        D.   Employment Effects
1.  Employment Trends
Total employment in the canned,  frozen and preserved fruits and vegetables
industry rose gradually from 1958 through 1967 and declined slightly to 1972.
Table VI1-30 shows employment by SIC Code for those industries covered by
this study.   The data exclude employment in apple and citrus processing
industries,  not included in this study.

Employment in all  industry groups except canned fruits and vegetables in-
creased during the 1958-1972 period.  Frozen fruits and vegetables and food
preparations -- chips showed the greatest relative and absolute gains in-
employment.   Canned specialties  and dehydrated fruits and vegetables had
moderate increases and employment in the pickles, dressings and sauces in-
dustry remained relatively steady.

2.  Employment - Sales Relationship, by Plant Size

There are significant differences between employment and sales relation-
ships among  different sizes of plants in the fruit and vegetable processing
industry (Table VII-31).  Ten percent of the total number of plants fall in-
to the extra large category and  account for 39 percent of the total industry
employment and 49 percent of sales.  At the opposite extreme, 45 percent of
the total number of plants are classified as extra small and account for
only 7 percent of total employment and 4 percent of total sales.  These
extra-small  plants averaged only 13 employees per plant vs. 345 for the
extra-large category.  Sales per employee also varied significantly, from
a low of $24,800 per employee for the extra small plants to a high of
$59,000 per employee for the extra large plants.

3.  Employment and Payroll Impacts

The closure of fruit and vegetable processing plants, due to effluent con-
trol requirements, will result in a net decrease in employment and pay-
rolls in this industry.  Although there will be some new jobs created as
remaining plants expand, the greater efficiency of larger plants, as
illustrated by Table VII-31, in terms of sales per employee will mean that
the reemployment rate would be less than 50 percent of the jobs lost by
plant closures.  In addition, due to the lack of mobility of this type of
labor, these job losses would be localized and would have more severe
impacts on  local communities where  reemployment opportunities would be
limited  (see Section D-4 and E of this report).
                                 VII-60

-------
 Table VII-30.   Employment in the canned, frozen and preserved fruit and
       vegetable processing industry (excluding citrus and apples)
                              1958-1972 I/
SIC
Code
2032
2033
2034
2035
2037
20992
Total
Total employment (000)
Industry group
Canned specialties
Canned fruits & vegetables
Dehydrated fruits & vegetables
Pickles, dressings & sauces
Frozen fruits & vegetables
Food preparations - chips
1972
29.1
83.0
11.2
20.8
17.0
27.2
188.3
1967
27.2
94.4
10.4
19.8
14.7
25.2
191.7
1963
25.2
96.6
8.6
19.0
13.0
24.0
186.4
1958
24.2
102.2
7.2
19.5
10.4
17.6
181.1
\J  Source:   Census  of Manufactures,  U.S.  Department of Commerce.
                                 VII-61

-------
               Table VII-31 .   Employment-sales relationships, fruit and vegetable processing industry,
                                                  by size of plant
cr>
no
Plant size

Extra-small
Small
Medium
Large
Extra large
Number
Number

990
497
297
204
214
of plants
% of total
(%)
45
23
13
9
10

Employees
per plant

13
49
117
206
345
Employment
% of industry
total employment
(%)
7
13
19
22
39
Value
Sales per
employee
($000)
24,800
32,900
40,200
48,900
59,000
of sales
% of industry
total sales
(%)
4
9
16
22
49

-------
a.  Jobs and Payrolls Lost -  As  was  indicated  in  the  Production  Effects
Section (Section c),  the impact  of proposed  effluent  controls  was  calcu-
lated for two alternative treatment  systems, aerated  lagoons--the  low-cost
system and activated  sludge--the high  cost system.  As  a  result, the  job
and payroll  impacts differ, being less severe  if  the  aerated  lagoon system
is used vs.  the impact where  activated soudge  is  employed.  The  employment
and payroll  impacts by industry  group, are shown  in Tables  VI I -32  and
VII-33.  In summary,  the results for the  entire  industry  are:

     System            Treatment level   Jobs lost     Payrolls  lost-
       -            -   -    -'
Aerated lagoon         BPT                    996        $  7,728
                       BAT incremental       1,112          8,647
                       BPT + BAT            2,108         16,375

Activated sludge       BPT                  3,022         23,171
                       BAT incremental       5,463         42,767
                       BPT + BAT            8,488         65,948
—   Based on 1974 wage rates.
4.  Possibility of Reemployment in New or Surviving Plants

There would be little likelihood that new plants would be built in the same
area to replace small or obsolete plants which closed.  Small  fruit and
vegetable processors face disadvantages due to economies of scale in both
processing and waste treatment.  As a result, it is doubtful  that these
plants would be replaced.  As was indicated earlier, although there is
"reserve or surge" capacity in the fruit and vegetable processing industry,
there is little "excess" capacity.  It is presumed that capacity lost throuc
closing small  plants would be regained by expanding surviving plants.  Whilf
such expansion would create additional employment opportunities, it is not
expected that this would offer realistic opportunities to those who have
lost their jobs due to plant closures.  Due to the fact that many jobs in
the fruit and vegetable processing industry are part-time or seasonal and
demand relatively unskilled labor, this type of labor is not highly mobile.
                                VII-63

-------
              Table VII-32.   Employment losses due to plant closures, industry groups, aerated lagoon systems

<;--
2 03
2C3
202
203
2?3
ir~

	 . — . — . — 	
Industry Group
2 - Canned Specialties
3 - Canned fruits and vegetables
5 - Pickles, dressings and sauces
7 - Frozen fruits and vegetables
4 _ Dehydrated fruits, vegetables and
soup nixes
52 - Food preoarations - chips
Total
	 — — — -
BPT
0
117
/ 234
196
0
0'
547
Jobs lo
Incr. BAF
	 (000
0
0
0
49
0
0
49
>st
BPT + BAT
tons) 	
0
117
234
245
0
0
596

BPT
($000)
0
908
1,816
1,521
0
0
$4,245
Payrolls lost
Incr. BAT
($000)
0
0
0
380
0
0
380
V
BPi + BAl
($000)
0
908
1,816
1,901
0
0
$4,625
 I/
Based on 1974 wage rates.
I
cr>

-------
              Table VII-33.   Employment  losses  due  to  plant closures,  industry groups, activated sludge systems

SIC


2032 -
2033 -
2035 -

2037 -
2034 -

10992 -


Industry Group


Canned Specialties
Canned fruits and
Pickles, dressings

Frozen fruits and
Dehydrated fruits,
soup mixes
Food preparations
Total





vegetables
and sauces
_
vegetables
vegetables and

- chips


BPT


49
117

• o
49

0
0
215
Jobs lost
Incr. BAT
	 _ ( nnn to

117
117

0
0

0
0 -
234

BPT +. BAT
nc^ 	 	
nb ) 	
166
234

0
49

0
0
449

BPT
f snnn }

380
908

0
380

0
0
1,668
Payrolls lost
Incr. BAT
( soorn

908
908

0
0

0
0
1,816
I/
BPT + BAT
f iPGO )

1,288
1,816

0
380

0
0
3,484
 —   Based  on  1974  wage rates.
cr>
en

-------
                         E.   Community Impacts


Fruit and vegetable processing plants are located throughout the United
States and, except for dehydrators which are concentrated in the West,
these plants are distributed relatively uniformily throughout all  major
Census regions.   A relatively high percentage (above two-thirds) are
located in or near small  towns of less than 5,000 population.  In these
situations, the  closure of a processing plant can have a major economic
impact on the local community and on farmers in the surrounding area.

A study made by  Development Planning and Research Associates, Inc.  in  1973
explored the local economic and employment impacts of fruit and vegetable
processing plant closures resulting from increased water pollution abate-
ment standards I/.  The results of this study are indicative of the types
of community impacts which may be associated with fruit and vegetable
processing plant closures.

Community and area economic impacts resulting from processing plant
closures will depend not  only on the number of plant closures and directly
associated unemployment within a given community or area, but also on
other factors sjjch as area economic base, prevailing economic conditions,
area economic dependency  on the fruit and vegetable processing industry
and other economic characteristics of the area.   The most severe community
impacts may not  occur in  those communities with the most olant closures,
but will be related also  to the size of the community, the economic base
and alternative  employment opportunities for employees of the closed
plant.  For example, a small community which had established a fruit and
vegetable processing plant through the issuance of municipal revenue bonds,
would be hard hit if that plant were to close.  Repayment of the bonded
obligations would become  difficult, reemployment opportunities for workers
would be small and the cancellation of production contracts with farmers
in the surrounding area would reduce agricultural incomes important to the
local economy.  In addition, in these situations, capital availability to
finance construction of effluent control systems will present more difficult
problems.

All areas have small plants; however, the greatest relative concentrations
of small plants  are found in New England, the-Atlantic Coast, the South
Central and the  Intermountain States (Figures VII-1 and VII-2).  It is
these same areas where farm incomes are lowest, unemployment and under-
employment is greatest and alternative employment opportunities may be
lacking.  Included in these regions are many of the economically "depressed"
areas in the United States.   A further fact which aggravates the local
II  Local Economic and Employment Impacts of Fruit and Vegetable Processing
    Plant Closures Resulting from Increased Water Pollution Abatement
    Standards, DPRA Report No.  P-106, April, 1973, Economic Development
    Administration, U.S. Department of Commerce Contract 2-36744.


                                 VII-66

-------
Figure VII-1.
Major regions with above U.S.  average percentage of "small"
canning and freezing plants, (plus other states with
more than 5 "small" plants and above average percentage
of small plants),. 1970.
 Figure VII-2.  States with above U.S. average percentage of "small"
               canning and freezing plants,  1970.
                                VII-67

-------
 community impacts of plant closures is that most of the jobs in the fruit
 and vegetable processing industry require relatively unskilled and part time
 employees.  For these types of workers, job mobility is low and alternative
 employment opportunities are scarce.   Since these people will  tend to
 remain in the local community, the multiplier effects are real and result
 in a reduction of the economic base and, equally serious, increase in the
 number of people on welfare.

 Information developed by the National  Canners Association in 1973 pertaining
 to some 400+ small  fruit and vegetable canning plants, resulted in the
 following "profile" for such plants:

     a.  Employees  -- 63 full-time, 72 part-time
     b.  Local  payrolls -- $700,000 annually
     c.  Farmer-growers affected - 33
     d.  Community  income generated — $1.4 to 2.1 million
     e.  50 percent of such plants in  or near towns of less than 2,500
         population
     f.  75 percent of such plants in  or near towns of less than 5,000
         population.

As illustrated  by these data,  the loss of such a plant would have a
major impact on these small communities.


                    £.	Bal_ance- o f-Payment s I mpa c ts


 It is not anticipated that the imposition of effluent guidelines on the
fruit and vegetable processing industry would have a significant impact
on exports of U.S.  processed fruits and vegetables included in this study.
Small  processors, who would be most highly impacted, are not an important
 factor in the export trade.  The principal exports included are canned
peaches,  fruit  cocktail, pineapple and tomato products, most of which are
packed by large packers located mainly in California (except pineapple).
The impact on the export of thes-e products is expected to be relatively
smal1.

However,  the imposition of effluent guidelines could serve to stimulate
 the impact of such  products as mushrooms, strawberries, blueberries and
 tomato paste, where imports already constitute an important part of the
 total  supply.  This conclusion is reinforced by the fact that both the
 canned mushroom and frozen strawberry  - cane berry seaments of the pro-
 cessing industry are heavily impacted.  Plants in these two segments tend
 to be small and established sources of impacts exist.  In 1972,  imports of
 canned mushrooms (mainly from Taiwan)  were equivalent to 28.7 percent of
 the U.S.  pack.

 Certain U.S. canners are currently swinging strongly toward Taiwan as
 their major source of canned mushrooms and if satisfactory trade relation-
 ships  are established with the People's Republic of China, this country
 would  represent; a major additional source of canned mushrooms.  The U.S.
 mushroom cannor already is experiencing less-than-satisfactory returns and


                                   VII-68

-------
increased competition from foreign,  low-cost  sources  could  represent a
severe blow to the U.S.  industry.   In  1974, the  declared  value of mushroom
imports was $60 million,  up 38 percent from 1973 which  was  the highest
previous level of imports.

In the same year (1972),  imports  of  frozen strawberries (from Mexico) were
equal  to 50.6 percent of  the U.S.  pack and frozen blueberry imports  (from
Canada) were equal to 32.8 percent of  the U.S.  pack.   Since 1972, imports
of frozen strawberries from Mexico have risen from 85.2 million pounds  to
117.1  million pounds, a  gain of 37 percent.   Although there has not  been  a
comparable increase in imports of tomato products (mainly bulk paste),  due
in part to light packs in Mediterranean countries, imports  of tomato paste
and tomatoes total over  250 million  pounds and U.S.  tomato  processors are
apprehensive that imports of paste may increase  substantially if U.S.
processing costs are increased as a  result of pollution control costs.

It appears probable that  certain  segments of  the fruit  and  vegetable
processing industry, particularly canned mushrooms and  frozen strawberries,
may be faced by increased imports as their costs rise due to pollution  con-
trol requirements.  Both  of these industries  currently  are  at the lower
end of the profitability  scale, imports of both  of these  commodities are
increasing rapidly and large and  established, low-cost  foreign production
exists and can be increased.  Under  these conditions, any further U.S.  cost
disadvantage would tend  to encourage imports.  The tomato situation  is
somewhat different.  We  are both  a substantial  importer and an exporter of
tomato products.  Much of our imports  comes in as bulk  paste, from Italy,
Spain  and Portugal -- relatively  low-cost producing areas.   Any further
cost disadvantage experience by U.S. producers as a result  of effluent
control requirements would tend to encourage  increased  imports of tomato
paste.
                               VII-69

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                      VIII.   LIMITS  OF THE ANALYSIS


                          A.   General  Accuracy


The data and other information used  in this study were drawn  from
published governmental  reports, industry trade associations  and  from ex-
tensive contacts  with individual  fruit and vegetable  processing  firms.
Information on status of effluent controls in  place  in the  industry,
recommended effluent treatment systems and costs  were furnished  by EPA.
Every effort was  made to verify the  data and other information used.
The data and analyses were reviewed  by EPA and by specially-constituted
committees of the major related trade  associations (see page  1-4)  and
comments of both  groups were  considered in finalizing the analysis.

Financial information on the  fruit and vegetable  processing  industry is
not available in  published form,  particularly  for individual  plants or
firms.   Although  directories  of both canning and  freezing  plants exist,
no data for individual  planes are available on volume of pack of specific
products.  It v.-.s necessary to develop basic data on  financial character-
istics of plants, on product  mix  and volume of pack  and other related in-
formation, by direct contacts in  this  industry.  Seven industry  trade
associations (see page 1-4}  cooperated in this effort by surveying their
members in an attempt to develop information required for  the analysis.
Returns from this survey were received from 17+ percent of  all firms in-
cluded in these associations.  More  than 330 responses were  received.

Fruit and vegetable processors generally process  a mix of  products and
product forms.  The processing and product comb:nnLions vary to  the point
where each p"i&nt  could almost be considered unique.   There  is also a sub-
stantial range in plant sizes which  also vary  by  commodity  and the com-
binations of products processed.   Virtually no published information is
available on this structure of plants  by size  and by products processed.
As a result, it was again necessary  to develop most  of this  information
from industry sources and from detailed analyses  of privately-published
industry directories.

The complex nature of this industry  makes generalization difficult.  How-
ever, the same complexity and the lack of detailed data made it  necessary
to develop "representative" plants (or model plants)  which  could be
analyzed in sufficient detail to permit an evaluation of the economic im-
pacts of proposed effluent guidelines  on this  industry.  It should be em-
phasized that these plants were designed to be "representative"  of major
plant configurations which exist in  the industry  and were  selected to pro-
vide a cross-section of commodities, combinations, processes and plant
                                  VIII-1

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 sizes  which  realistically exist in the industry.  They are not statistical
 "averages'1 or  representations from which precise extrapolations can be made.
 A total  of  15  basic model plants of various sizes, representing 21 com-
 modities  were  synthesized to form a total of 53 detailed, representative
 plant  models to  provide  a base for analyses of the complex of plant types
 and sizes which  comprise this industry.  The most feasible method for
 segmenting this  complex  industry for  the purpose of generalizing from
 specific  model plants, was  by processing function, e.g. blanch, pit, peel,
 brine, reprocess  and  nonbasic processors.  The most prevalent industry
 plant  types  (canning, freezing and dehydrating) and commodities per plant
 (single  and  multiple) are represented by the models.   It is recognized that
 this segmentation  procedure constitutes a limiting assumption; but, it is
 believed  that  it  does permit a consideration of these  plant types in more
 detail  than  would  be  possible by extrapolating from industry averages.
 However,  the lack  of  detailed data on all types and sizes of plants and
 the complexity of  this industry do limit the reliability of this study.

 In general,  it must be recognized that  there are  severe limitations  in  the
 availability and  detail  of  information required  For the analysis on  a  corn-
 modi ty-by-coinmodity basis.  Published data, at  the  individual commodity
 level, do not  exist for  individual or "representative" plants in terms  of
 financial characteristics and volume  end type of  pack.  The use of  aggregate
 data do  not  permit the necessary detail of analysis.   However,  it  is  believed
 that the  data  developed  by  this project are representative "A the  situation
 which  actually exists in the fruit and vegetable  processing industry  and
 permit a  more  realistic  analysis that would be  possible through the  use of
 published aggregate data.

 Specifications of the contract require: the Contractor  to use effluent  con-
 trol costs  provided by FPA.  The Effluent Guidelines Division,  EPA,  to-
 gether with  its  technical contractor., provided  proposed effluent control
 systems,  investment costs and annual  operating  costL ddcptcd  to the  types
 and sizes of "representative" model plants used  in  this analysis.   Costs
 for three systems, aerated  lagoons, spray irrigation and activated  sludge,
 were provided.   In addition, the Effluent Guidelines Division provided
 estimates of the  percentage of plants in the industry  which were "direct
 dischargers" and  within  this group, estimates were  provided of  the  degree
 to which  these plants had effluent control systems  in  place.  The  estimates
 of percentage  of  direct  dischargers were made by  EPA for each of the
/'representative"  model plants specified.  However,  the estimates of  the
 degree to which  plants (all plant types and sizes)  had effluent controls  in
 place  (zero, minimum, moderate and acceptable) were not available except
 on an  industry-wide basis,  The estimates for incremental  investment  and
 operating costs  for those plants with in-place  controls were also  fur-
 nished by EPA.
                                  VIII-2

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                      B.   Possible  Range  of Error


Estimated ranges  of error for data  used  in  this  analysis  are  as  follows:

                                                      Error range  (%)

     1.   Number and type  of plants                         +_ 5

     2.   Distribution of  plants  by  size                 "   +_ 10

     3.   Price data for products and  raw
               materials                                .+_ 5

     4.   Sunk investment  costs                            +_ 15

     5.   Plant operating  costs                            j^ 15

     6.   Effluent control costs                            -f 10

     7.   Expected price changes                            +_ 5

     8.   Estimated plant  closures                         +_ 15


                       C.   Critical  Assumptions
      In an analysis  of an  industry  as  complex  as  the  fruit  and  vegetable  cannin-
      freezing and  preserving  industry,  it  is  inevitable  that  simplifying  as^'tnp
      tions must be made to bring  the problem  into a framework of  analysis con-
      sistent with  the  constraints of time,  budget and data  availability.   The
      major critical  assumptions used in this  analysis are as  follows:


           1.   Types  and  sizes of  "representative"  plants are  realistic
               in terms  of  plants  actually existing in  the industry.

           2.   Size distribution,  in terms of number of plants in  each
               size group,  as used in the analysis  was  based primarily
               on results of the surveys  by  industry trade associations
               together with data  on concentration  ratios from the Bureau
               of the Census to reduce the survey  bias  toward  larger plants.

           3.   The  product  mix used for  multi-product  plants is  typical
               of plants  in the industry  and was based  primarily on trade
               association  survey  results and industry  sources.

                               VIII-3

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4.  Financial  data were developed primarily from returns
    from surveys of firms conducted for this project by
    industry trade associations.   It is assumed  that these
    data are representative of costs and returns existing  in
    the industry and that they represent actual  rates of
    utilization of plant and equipment.

5.  Levels of profitability of plants,  as used  in the financial
    analysis of canning and freezing, were based on  80 percent
    of 1973 profitability.   This  assumption reflects historical
    profitability data as reported by the analysis done for the
    National Canners Association  by the Touche-Ross  accounting
    firm.   Profitability levels of all  canning  and freezing
    plants were adjusted to conform to  this general  profitabi.l ity
    relationship.  This adjustment recognizes the fact that 1973
    was, for the canning and freezing industry,  a year of  better-
    than-average profitability.  Examination of  historical  re-
    turns  data supports the 80 percent  adjustment factor.

6.  It was assumed that the economic impacts of  effluent controls
    on those commodities not included in the detailed analysis
    of "representative" plants could be evaluated in general
    terms  through associating them with those "representative"
    or model plants for which detailed  analyses  were made.
    This association was based primarily on unit processes,
    that is the types of processes involved (blanching, peeling,
    pitting, etc.) in the production of the canned,  frozen or
    preserved products.  It is recognized that  this  is a limiting
    assumption, but the complexity of this industry  and the very
    large  number of products and  product combinations made such
    generalization necessary.  This assumption  is especially
    critical in the case of "specialty" foods since  most of
    these  are reprocessors  and start with partially  processed
    products (e.g. puree, paste,  etc.)  and often combine these
    fruit  or vegetable products with starches,  cheese, sugars
    and other materials.

7.  In deriving  "baseline" numbers of plants for 1977 and  1983,
    it was  assumed that trends in plant numbers, by  4-digit SIC
    codes,  as indicated by the Census of Manufactures, would
    continue and  that, with  the exception of potato  chips, the
    principal decreases in plant  numbers would be in the  small
    and extra-small plant size categories.  Concentration  ratios
    showing size  groups were not available beyond 1967, but were
    applied to  1972 total plant numbers.

8.  It was  assumed  that numbers of employees, by plant type and
    size, would  be  consistent  with employment, data  shown by the
    Census  of Manufactures,  by 4-digit  SIC codes.   Since data
    from  the  1972 Census were  not yet  available,  it was necessary
    to  base this  employment  on data  reported for  the  1967 Census
    adjusted  to  the  total  number  of  employees, shown  in 1972.  It
    is  recognized that these data  are  old,  but  they  represent the
    only  data  on this  factor available  at  this  time.

                       VIII-4

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       9.  Effluent control  costs and control  status estimates were
           supplied by the Effluent Guidelines Division,  EPA.   It is
           assumed that these data are realistic in terms of:

                a.  Applicability of effluent  treatment systems
                    recommended.

                b.  Investment and annual  operating costs for
                    systems.

                c.  Percentage of total  number of plants  which are
                    direct dischargers for each industry  segment
                    and for the industry in general.

                d.  Percentage of direct dischargers having specified
                    (zero, minimum, moderate,  acceptable) effluent
                    treatment systems in place.   This estimate was
                    only given for the total  industry and without fur-
                    ther breakdown by plant type or size, variations
                    among plant types and sizes  undoubtedly exist.

                e.  The incremental costs which  would be  incurred by
                    plants having minimum (85  percent of  costs) and
                    moderate (50  percent of costs)  treatment systems
                    in place, are representative of actual  incremental
                    costs which will be encountered.
                    D.   Remaining Questions


A major Question,  not addressed  by this  stut,y,  is  concerned  with  the
economic impact of effluent guidelines on  those fruit  and  vegetable
canning, freezing  and preserving plants  discharging  through  municipal
waste treatment systems, in total  or in  part.   It  was  estimated,  by
EPA Effluent Guidelines, that 55 percent of the plants in  this  industry
are discharging through municipal  systems.   The remaining  30 percent  are
"zero discharge" plants utilizing spray  irrigation or  gravity flow irri-
gation systems.  It is  known that for some segments, e.g.  canned  soups,
the importance of  municipal systems is near 100 percent.   Much  the same
situation appears  to exist for most other  specialty  food  processors.
Municipal sewage charges and other costs related to  such  sewage services
are reported to be rising rapidly.  The  economic impacts  of  these in-
creasing sewage charges on connected fruit and  vegetable  processing
plants has not been determined.   Such determination  is needed to  com-
plete the evaluation of proposed effluent  controls on  the  fruit and
vegetable canning, freezing and  preserving industry.
                               VIII-5

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2.   The use of the  model  plant  approach  necessarily  raises  questions
    as to the "representativeness"  of  the model  plants  used  and  in  par-
    ticular, the  process  of  generalizing "by  association" from the  spe-
    cific model  plants  analyzed to  plants processing  other  commodities
    or combinations of  commodities.  The complexity  of  the  fruit and
    vegetable canning,  freezing and  preserving  industry,  including  a
    wide variety  of specialty food  processors,  together with limitations
    on time and  budget  for  this study, made detailed  analyses of all
    industry segments  impracticable.

3.   Another fundamental question which remains  unanswered stems  from  the
    fact that this  analysis  was concerned only  with  the impacts  of  proposed
    effluent guidelines.   It is recognized that there are other  regulatory
    EPA programs  in air and  noise control, pesticide  regulatory  programs,
    OSHA, FDA, energy  controls, inflation, consumer  protection and  various
    State controls, either  existing  or emerging which will  influence  the
    operations and  profitability of  plants studied.   The  analysis does not
    consider the  full  impact of this aggregate  of  regulations, particularly
    as they may  affect  the  future of the fruit  and vegetable industry.
    Although it  is  impossible to quantify the aggregate impacts  of  all
    these regulatory programs,  it is evident  that  the combination of  pro-
    grams imposes additional  burdens on  management in keeping up with
    regulations,  filing reports, replying to  surveys  and  other similar
    administrative  requirements, constitutes  a  significant  degression from
    the major function  of these firms  -- processing  food  for human  con-
    sumption.
                                 VIII-6

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      APPENDIX A





Industry Questionnaire

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                                                                           Return By
                                                                        October 14, 1974
                                                                   To:  American Frozen Food Institute
                                                                        c/o Touche Ross & Co.
                                                                         1776K Street NW
                                                                       Washington D.C. 20006
 Environmental
Economics
    urvey
bythe AMERICAN  FROZEN  FOOD   INSTITUTE
St.*«fiJli3HtallkAdii4^BBi  guidelines for the food processing industry pursuant to the Federal Water Pollu-
tion Control Act Amendments of 1972 (Sections 304(b) and 306 of the Act). One of the factors required to be
considered by EPA in setting these guidelines is the economic impact which would result. Because these con-
trols will have substantial  effects on the food industry, it is in the interest of food processing companies that the
economic analysis  of the  impact of proposed  controls be based  on accurate,  up-to-date data which can be
obtained only from company  records.
               PROCEDURES
                                     The completed  survey forms will  be analyzed by an independent
                                     research organization,  Development Planning and Research Associ-
           ates, Inc. (DPRA), under contract to EPA.  The tabulated and analyzed data will be presented to
           EPA and the American Frozen Food Institute (AFFI) in summarized form so that individual plant
           data will not be disclosed but the current economic picture of the industry will emerge.
                                               The survey  form should  be  filled out and returnee
                                               without identifying  the company or plant  involved
                      In replying to the -survey, the Company does so on the express condition that the indi
                      vidual company and plant  data supplied herein will remain confidential and  will be
                      used solely for  the purpose of determining  the economic impact of proposed wates
                      pollution controls on the industry.
                       CONFIDENTIALITY
   INSTRUCTIONS: Complete a survey form FOR EACH PLANT. Respond to all questions if possible. Where specific accounting figures do
   not seem to fit or if allocations of costs are on a different basis, make your own estimates.  Estimates by you are far better than estimates by
   outsiders. For specific questions you may have, call:
                                FRANCIS G. WILLIAMS - Phone 202/296-4080
                                     American Frozen Food Institute
   NOTE - Regardless of the nuirber uf qvi'-"ons von are able to answer, please return the questionnaire.
o
          PLANT DESCRIPTION - 1973
          A. Location: Please check the box for the region in which this plant is located (DO NOT MARK THE STATE)
             D North Atlantic ME, NH, VT, MA, Rl, CT, NY, PA, NJ
             D South Atlantic WV, VA, MD, DE, NC, SC, GA, FL
             D North Central ND, SD, NB, KS, MN, I A, MO, Wl, IL, IN, OH, Ml
             DSouth Central NM, OK, TX, AR, LA, KY, TN, MS, AL
             G Nolhwest WA, OR, ID, NV. M T, WY, UT, CO, AK
             [H Southwest AZ, CA, HI,
          B. Size:  Total Tons Raw Product Processed at this Plant in 1 973	
          C. Type:   nCanningonly  L3 Freezing only   D Canning and Freezing   D Drying, Dehydrating, Freeze-Drying OOther	
          D. Ownership:    Company owning this Plant: ClOperates I Plant only   DOperates more than 1 Plant
          E. Seasonality: During which months is this plant in operation for first-processing* of major commodities:	
                                                                                   (mon ths)
             During which months is this plant in operation to perform other processing activities, e.g., repacking, which partially contributes
             to sales in the off-season:	
                                            (months)
             Approximately vvhat percent of the total sales generated from this plant is attributable to off-season activities: .
                                                                                     (percent)
                     ' inithil processing of raw products a^ contrasted \<,ith repai.k or combination blends of pre-processed components.

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1 !
2
3
4
 PRODUCTION  BY COMMODITY  -  1973
    a. *Mame of commodity packed          	
       Major stvle                         	
    b  "Tons of raw product processed       	
   c. *Maximum rated capacity raw
      product tons per hour               _     _      ___ __      _
   d. Hours of operation in 1973          _     __      __      _
   e. Range of hours of operation
      in last five years                    _     _      __      _
   f. Percent of finished product:
            Canned                     _     _      __      _
            Frozen                      _     _      __      _
            Dried                       _     _      _ __      __
   g. Percent of pack in:
            June                        _     _      __      _
            July                        _     _      __      _
            August                      _     _      __      _
            September                   _     _     ___ _      _
            October                     _     _     __      _
            November - May              _     _      _ _ _      _
   h. Volume of finished product in
      24/303 cases, pounds or other units    _     _      __      __
      Specify units                       _     _      __      _
   i.  VVastewater generated per ton
      of raw product processed
            Process - gal. /ton             _     _      __      _
            Cooling - gal ./ton             _     _      __      _
   "For items a, b and c, report first-processing of raw products only. If more than one style is major, show each style as a major commodity i:

PROFITABI LITY —  1973 and RANGES* Please calculate as accurately as possible your profit (or loss) as a percent of
   other commodities,  and  for your  plant  as a  whole  for  1973.   Also,  indicate yout  high and  low profit ranges as
   between  1969 and 1973.   Use the following  formula for calculation:/  profjt before  tax ($) \
                                                                          V       Sale7($)       ) 10° =  Percent Profit <
              1973                     _     _      __      _
              Other:
                 High                  _     __      _ __      _
                 Year                  _     _      __      _
                 Low                  _     _ _      __      _
                 Year                  _     _      __
   "Coirplete first line for all items in 1973. Indicate high and low ranges for 1969— 1973 period, by commodity only. For example, Tomatot
    High.  6.4%, 1972; and low: (-1.396), 1969.

OPTIONAL QUESTIONS - ANSWERS TO QUESTIONS 4 AND 5 ARE DESIRED FOR IN-DEPTH ANAL
SALES -  1973              3 WAS ANSWERED
   Annual  sales  by  commodity,
      F. O.  B. factory prices             _     _     __      _
COSTS — 1973   Show 1973 commodity costs broken down into variable and fixed expenses as shown below. If indirect or fixed expens
   factory totals (far right column). Expenses shown should include effluent treatment costs.
      Direct or Variable Expenses
            -  Raw product              		
            -  Direct labor               		
            -  Other direct               		,	
            —  Total direct               	     		      	
      Indirect or Fixed Expense
            —  Depreciation               		
            —  Interest                   		
            -  All other factory indirect
               or overhead               		
            —  Allocated general overhead,
               mciuding selling and ad-
               ministrative               		-	,	      	

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     All Others
                             Plant Total
             (ave.)
             (ave.)
our major commodities, all
 of sales  for  each  major commodity
 T6 profit.
 T OPTIONAL IF QUESTION
allocated by commodity, show
                                                       PLANT INVESTMENT - 1973
                                                                                                                    Plant Total
                                                       A.  Book value of fixed assets at this location:
                                                                      Land                                     	
                                                                      Buildings                                 	
                                                                      Equipment                                	
                                                                      Other                                    	
                                                       B.  Estimate current replacement value of all fixed assets	
                                                       C.  Annual depreciation                                    	__	
                                                       D.  What was the average annual amount of capital investment
                                                           (Exclude major plant expansions) for this plant during the
                                                           past 5 years                                           ___	

                                                       EFFLUENT CHARACTERISTICS
                                                       AND DISCHARGE DATA - 1973
                                                       A. Most plants have several types of liquid waste discharges.  What is the final disposition
                                                          of wastewaters from this plant?
                                                          Wastewater Type       Land        Municipal    Discharge to       Total
                                                          	       Disposal	System	Watercourse	
                                                             Process
                                                             Cooling
                                                             Sanitary
                                                             *  100%
                                                             =  100%
                                                             =  100%
                                                          For your process and cooling wastewaters, check the types of on-site treatment, if any,
                                                          that are performed prior to final discharge from the plant site:
   Type of Treatment

   Screening
   Lagoon
   Aerated lagoon
   Activated sludge
   Trickling filter
   Chemical precipitation
   Other (specify):
Process
Wastewater
   D
   D
   D
   D
   D
   D

   D
   D
Cooling
Wastewater
   D
   D
   D
   n
   D
   n

   n
   n
                                                       B. In terms of pounds per ton of raw products processed, what is the average daily 6005
                                                          and TSS content of the untreated process wastewater and the final plant discharge
                                                          (effluent) during the peak processing season*
                                                                                            BOD5
                                                                                                        TSS
                                                             Before on-site treatment
                                                             After on-site treatment
    TSS
                                                                  - Biological oxygen demand - 5 days
                                                                  = Total suspended solids
C.  Land availability at this location
   1.  Total land owned or leased
                                                                                                       (acres)
                                                                                 Market Value
                                                                                                      ($/acre)
                                                          1.  Of the above acreage:
                                                               • Amount now used for waste treatment

                                                               • Additional amount available for such use

                                                          3.  Additional land "available" for water treatment
                                                             within about a 1-mile radius of plant site

                                                                                    Market Value or Cost
                                                            (acres)
                                                           (acres)
                                                           (acres)

                                                           ($/acre)

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         OTHER  REGULATORY  IMPACTS AND COSTS
             Feaerai, state or local regulations already established or under development may have an economic impact on this plant's operation.
             Identify to the extent possible  the nature of these additional regulations and anticipated costs of compliance.
A  State or local water quality regulations.  From 1 973 to 1 977 (projected) are there either state or local water effluent regulations which will affect
   operating costs of this plant?     DlMo    D Yes       If yes, explain (include BOD$ and TSS guidelines if possible.)
   Est.rr.ate total combined investment and operating costs for next 5 years:  Investment requirement

                                                                   Annual operating cost
                                      (projected)
                                                                                                        (projected)
B. Other related cost impacts: Describe other environmental controls (e.g. air, odoi, thermal, solid waste) or other factors (e.g. OSHA, FDA, etc)
   which have resulted in significant cost impacts.
   Estimate total combined m\estment and operating costs for next 5 years:  Investment requirement

                                                                   Annual operating cost
C.  For plants on munic'pal svstems:
   1.  What are \ our use" charges'   Last year
                                Current vear
                                Pioiected*
	 (1973 season)
	 (1974 season)
	 (1977 season)
                                     (projected)
                                                                                                       (projected)
                                   "i incliidts pa'y back requirements)

   2.  Docs the r^unicioa! featment facility that this plant discharges into currently meet EPA's secondary treatment requirements?
         U \ es    Ljno. If no, when is upgrading of this municipal facility expected?	
                                                                                 (year)
         COMMENTS
            Please  supply  any  other data or  comments  that you  feel may  be helpful  in  evaluating  the
            economic  impact  of  possible  effluent  limitation guidelines  on  food  processing plants.
            (Attach additional sheets if necessary)

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     APPENDIX B





Supplemental Tables

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                                        KEY VALUES OF  IMPACT  ANALYSIS:
REQUIRED PRICE  INCREASE,  AFTER  TAX INCOM,F, RETURN ON  SALES C  INVESTED  CAPITAL, CASH FLOW, AND  PRESENT  VALUES
                             UNDER VARIOUS IMPCSITICN  OF  BPT  AND  HAT CONTROL LEVELS
                                        FOR CO^N CANNING   PLANTS  — 1973

1.
2.
3 .
4.
5.
6.

PDICE INCREASE
REQUIRED
AFT-R 'AX INCOME
a'TcR TAX = "iJRN TS
SALE?
AFTER TAX RF'URN ON
INVESTED CAPITAL
EST. CASH FLPH GN I N-
v-lSTHO CAPITAL (41000)
NET PFESE.VT VALUES
! $1000)

5500
18000
5500
13000
5500
13000
5500
13000
5500
IB 000
5iOO
13000
BASE

8
29
LI?
1.2
1.8%
2.5
85
66
122
NCNE IN
RRT
3.9%
2.2
-11
1
-1.5?
0.0
-2.2%
0.1
21
74
-71
-124
PLACE
RAT
5.5%
3.0
-24
-24
-3.33
-1.0
-4.5%
-I . 7
13
61
-129
-214
15? IN
RPT
3.2%
1.9
-8
6
-i.oi
0.3
0.5
23
77
-48
-87
PLACE
4.6%
2.5
-19
-13
-2.6%
-C.6
-3.7%
-1.0
16
67.
-97
-164
50% IN
1.7*
1.1
0
18
-0.0%
0.7
-0.1%
1.4
27
82
5
-1
PLACE
2.5%
1.5
-7
8
-0.9%
0.3
-1.4%
0.6
23
73
-23
-46
NONE If
12.8%
5.4
-59
-73
-8.0%
-3.1
-4.6
-4
39
-443
>J PLACE
13.8%
6.0
-73
-98
-9.8%
-4.1
-10.3%
-5.9
-12
25
-510
-650
15% IN
PPT
4.4
-49
-56
-6.6%
-2.3
-7.7%
-3. 7
2
48
-353
— '-37
PLACE
12.0^
5.2
-60
-77
-8.1%
-3.2
-9.0%
-4.8
-5
37
-411
-519
50% IN
RPT
4.9%
2.9
-25
-15
-3.3%
-0.6
-4.4%
-1.1
15
69
-165
-207
PLACE
5.7?
3.3
-31
-27
-4.2%
-1.1
-5.5%
-1.9
11
63
-194
-252

-------
                                                   KEY VALUES OF  IMPACT ANALYSIS:
            REQUIRED PRICE INCPEASF, AFTER TAX  INCOME, RETURN CfJ  SALES  t INVESTED CAPITAL, CASH FLOW, AND  PRESENT  VALUES
                                        UNDER VARIOUS IMPOSITION  OF  B"T AND BAT CONTROL LEVELS
                                                 FOR MUSHROOM CANNING   PLANTS — 1973
     PRICE  INCREASE
       REQUI&CP
2-  AFTER TAX  I
        (S1000)
    A-TER TAX PETURN  QN
            SALES
    AFTER TAX PETURN  ON
    INVESTED CAPITAL
    EST. CAS!1 FLOW ON  IN-
    VESTED CAPITAL (11000)
6.  NET PRESENT VALUES
          {
[£MS_
200
1 500
2rOO
5 COO
200
IbOO
2500
5000
200
1 500
2500
5CCC
200
1500
2500
5000
200
1 500
2500
5000
200
15CC
2 500
50 30
BASE
£AS.E_




2
21
34
64
0.7?
1.0
• 1.0
0.9
0. 3?
0.6
0.6
0. 7
44
264
428
607
152
709
1156
1267
NONE II
*£!_
7.9%
1.3
' 0.9
0.5
- 17
3
20
48
-6.1?
0.2
0.6
0.7
-2.7?
0.1
0.4
0.5
30
252
420
599
48
585
1016
1101
M PLACE
12.4?
1.8
1.2
0.7
-33
-15
3
34
-12.07;
. -0.7
0.1
0.5
-5.3?
-0.4
0. 1
0.4
15
237
408
5 SI
-11
530
954
10<"2
15? If
BP.T
6.7%
1.1
0.7
0.4
-14
6
22
51
-5.0J
0.3
0.6
0. 7
-2.3?
0.2
0.4
0.5
' 32
254
421
600
63
6 1) 3
1037
1126
>J PLACE
10.3?
1.5
1.0
0.6
-28
-9
9
39
-10.1?
-0,4
0.3
C.6
-4.5?
-0.3
0.2
0.^
20
242
412
593
17
557
'5S4
1059
50? IK
npr
4.C%
0.6
0.4
0.3
-7
13
27
56
-2.5?
0.6
0.8
0.8
-1.2?
0.4
0. 5
0.6
37
258
424
603
1GC
647
IOB6
1184
! PLACE
5.7?
0.9
0.6
0.4
-15
5
21
49
-5.5?
0.2
0.6
0.7
-2.5?
0.2
0.4
0.5
30
253
420
599
77
620
i cr-s
1144
NONE II
29. 7T
3. 7
2.3
1.3
-61
-42
-20
22
-21.8?
-2. 0
-0.6
0.3
-3.7?
-1 .2
-0.4
0.2
-3
218
392
587
-270
343
776
8^5
^ PLACE
32.8?
4.3
2.7
1. 5
-77
-61
-42
3
-27.7?
-2.9
-1.2
0.0
-10.8?
-1 .8
-0. 3
0.0
-17
202
375
572
-343
283
715
76o
15? I!
RPT
21.3%
3.1
2.0
1. I
-51
-32
-10
29
-18.4%
-1.5
-0.?
0.4
-7.5?
-0.9
-0.2
0.3
5
226
400
590
— \ H H
398
833
908
V PLACE
23.8?
3.6
2.3
1.3
-65
-48
-28
15
-23.4?
-2.3
-0.8
0.2
-9.4%
-1.4
-0.5
0.2
-7
213
385
501
-253
35).
781
841
50? II
__££!_
9.2*
1.9
1.2
0.6
-29
-7
12
43
-10.4?
-0.3
0.4
0.6
-4.5?
-0.2
0.2
0.5
21
245
416
597
-25
526
966
1056
V PLACE
11.62
2.1
1.3
0.8
-37
-17
et
36
-13.3?
-0.8
0.1
0.5
-5.7?
-0.5
0.!
0.4
14
237
409
593
_ AO
499
9 ; 5
1016

-------
                                                    KEY VALUES OF IMPACT ANALYSIS:
           REQUIRED PRICE INCREASE, AFTER TAX  INCOKE:»  R5TORN CN SALES S  INVESTED  CAPITAL,  CASH FLOW, AND PRESET  VALUES
                                        UNDER VARIOLS  IMPOSITICN CF HPT AND  BAT  CONTROL  LEVELS
                                                   FOR  PICKLE CANNING  PLANTS —  1973
    K_S Y	y._A_L_U_£	
2.  AFTER TAX  INCOME
         ($1000 )
    AFTER TAX  5ETURN  ON
            SALES
        R TAX  RETURN  CN
    INVESTED CAPITAL
    EST. CASH  FLOW ON  IN-
    VESTED CAPITAL f £1000)
6.  NET PRESENT VALUES
          ($1000)
TH NS
1500
6000
loooo
1500
6000
10COO
15CC
60^0
10000
1 500
6000
10000
1SOO
6000
10000
1500
6000
10000
BASE

14
59
108
1.6?
1 .4
1.5
3.5?
3.5
4. 1
27
H4
191
15
10
77
	 fi_2._E
NONE IN PLACE
2.3?
0.9
0.7
-4
86
1 .0
-0.9?
2.3
3. 1
13
104
179'
-131
-175
-155
2. 8?
I .4
1.1
-24
25
66
-2.6?
0.6
0.9
-5.2?
1.4
.?. 3
-3
170
-212
-274
152 IN
-SEI-
2.9?
0.3
0.6
-1
43
89
-0- 1?
1.0
1.3
-0.1?
2.5
3.3
16
105
181
-1C7
-] 47
-120
	 1_A_S
PLACE
2.9*
1.2
0.9
-17
30
72
0.7
1 .0
-3.8?
1 .7
2.6
. . 2
S8
173
-171
-221
5 0 0 N
50? IN
_££!_
1.5?
0.5
0.3
6
50
97
0.6?
1.2
1.4
1.3?
2.9
3.6
21 '
109
1S5
-51
-83
-39

PLACE
2.4?
0.7
0.5
-3
42
87
-0.3?
1.0
1.2
-0.6?
2.4
3.2
14
104
181
-89
-99
NONE' IN
10.3?
2.2
1.9
. -54
5
46
-6.0?
0. 1
0.7
-10.0? -
0.3
1.6
-22
85
160
-543
-431
-549
i £_T I
PLACE
11.47
2.7
2 .2
-74
-24
26
-8.2?
-0.6
0.4
-13.1*
-1.3
0.9
-38
63
151
-636
-521
-667
-Y,_AjL_E
15? IN
8.9?
1.9
1 .6
-43
16
56
-4.8?
0.4
0.8
-8.3?
0.9
1.9
-14
92
165
-448
-365
-455
PLACE
9.9?
2.3
1.9
-60
-5
39
-6.6?
-0.1
0.6
-11.1?
-0.3
1.3
-28
77
157
-527
-442
-556
_]i_.Q_£_J
50? IN
4.3S
1. 1
0.9
-18
34
77
-2.0?
0.8
1.1
-3.8?
2.0
2.8
5
102
176
-229
-211
-236
PLACE
1.3
1.1
-28
27
67
-3.12
0.6
l.C
-5.7*
1.5
2.4
-4
98
171
-274
-256
-2'?

-------
            RFOUIRSO PRICF  INCREASE,
	KEY	y_A._L_U_£	

1.  PRICE  IMC?,FASE
       SECURED

2.  AFTER  TAX  INCOME
         ($1000)

3.  AFTER  TAX  R=TU3\ ON
            SAtfS

4.  AFT El  TAX  PET'JR\' ON
    INVrSTEO  CAPITAL

5.  EST. CASH  FLOW CA1 IN-
    VESTED CAPITAL ($1000)

6.  NET  PRESENT VALUES
           ($1000)
              KE^  VALUES 
-------
                                                  KEY VALUFS  OF  IMPACT  ANALYSIS:
           REQUIRED PRICE  INCREASE, AFTER TAX  INCOME, RrTURN  CN  SALES  £  INVESTED  CAPITAL,  CASH FLOW,  AND PRESENT VALUES
                                        VDcR VARIOUS  IMPOSITION'  0^  PPT  AND  PAT CONTROL  LEVELS
                                                 FCR  TOMATO CANNING  PLANTS  — 1973
i.  PRICE INCRE
       REQUIRED
2.  A^TER TAX I.NCCVE
         ($1000)
    AFTER TAX RETURN ON
            SALES
••-.  APTER TAX RETURN ON
    INVESTED CAPITAL
5.  EST. CASH FLOW CN IN-
    VESTED CAPITAL ($1000)
5.  NET PRESET VALUES
          ($1000)

TQ£i.S_
1500
4500
25CCO
150000
1500
4 5 CO
25000
150000
1500
4500
25000
150000
1 500
4500
25000
150000
1~500
4500
25COO
150000
1 500
4500
25000
1500CO
•BASE
£ Ajx£_




11
24
101
755
4.0%
2,9
2. 8
4,7
4.5%
'5.0
3.4
9.1
31
60
266
1140
165
244
365
5466
NONE IN
fJ£T
4.3%
2.1
0.8
.0.5
3
14
£3
722
1.2%
1.8
2.5
4.5
' 1.2%
2.8
2.9
6.5
27
56
264
1134
1C8
163
724
5083
PLACE
rjAI
<. .8%
3.3
1.6
1.0
-/.
4
71
667
-1.3%
0.5
2.0
4.2
'-1.2%
0.7 .
2. 3
7.5
24
51
. 262
1130
76
116
602
4692
15% IN
RPT
3.7%
l.fl
0.7
0.4
5
16
90
727
1.7%
2.0
2.5
4.5
1.7%
3.2
3.0
fa. 6
28
57
• 264
1135
117
175
745
5140
PLACE
£AT
5.6?
2.3
1.3
C.9
-1
7
75
680
-0.3%
0.9
2.1
4.3
-0.3%
1.3
2.4
7.8
25
53
263
1131
91
136
641
48r^
50% IN
APT
2.2%
1.1
C.4
0.3
7
20
95
739
2.6%
2.4
2.7
4.6
2.8%
4.1
3.2
8. 8
29
59
265
1137
136
204
795
5774
PLACE
BAZ
3.2%
1.7
0.8
0.5
i
15
86
711
1.5%
1.8
2.4
4.4
1.5%
2.9
2.8
8.3
28
56
264
1135
122
ISO
73?
5079
NONE IN
_££!_
15. er,
6.6
2.6
1.6
-26
-13
61
642
-9.35
-1.6
1 .7
4.0
-6.8%
-2.1
1.9
7.1
12
43
261
1127
-101
-9
'•35
4249
PLACE
2AI
17.5%
7.8
3.3
2.1
-34
-26
44
586
-12.2%
-3,2
1.2
3.7
-8.4%
-4.0
1,3
6.3
7
35
259
1122
-136
-56
312
3858
15% IN
P, C1 T
12.5%
5.6
2.2
1.4
-20
-6
67
659
-7.1%
-0.7
1.9
4. 1
-5.5%
-1.0
2.1
7.4
15
47
262
1129
-58
29
499
4432
PLACE
_£AI_
14.7%
6.6
2.8
1.8
-26
-17
52
612
-9.6%
-2.1
1.5
3.8
-7.0%
-2.8
1.6
6.7
11
40
260
1125
-87
-11
395
4100
501 IN
_££!_
9.3%
3.3
1.3
0.8
-6
8
81
698
-2.0%
1.0
2.3
4.4
-1.8%
1.5
2.6
8.1
23
54
263
1133
43
117
650
4858
PLACE
_££!_
10.6?
3.9
1 .6
1.1
-!0
3
72
671
-3.5%
0.3
2.0
4.2
-3. OS
0.5
2.3
7.6
21
51
263
1131
26
94
5B9
4662

-------
                     PRICE INCREASE, AFTER TAX  INCOME? RFTURN ON SALES £*?NVESTEO CAPITAL, CASH FLOW,  AND PRESENT VALUES
                                              VARIOUS  IMPOSITION OF PPT  ANO  PAT  CONTROL LEVELS
                                                  FOR  CORN-PEA CANNING  PLANTS  — 1973
___ K_£._Y. ___ y_
1.  3R1CE  INCREASE
       R E CU I R E n
    ft-TER  TAX  INCOME
         t tlOOO)
3.  A'TER  TAX  F5TURN ON
             SALFS
4.  APTER  TAX  RETURN ON
    INVESTED  CAPITAL
5.   EST.  CASH  FLOW ON IN-
     VESTED  CAPITAL ($1000)
6.   NET  PRESENT  VALUES
           ($1000)

M<-
3000
1 2 ' 1 C 0
37000
1 2 0 0 C 0
?000
12 COO
37000
12JOOO
3000
12COO
37000
120000
30CO
12000
? 7COO
120'.'01
TOOO
12000
37^00
120000

3 0 ~ 0
12000
370CO
120000
BASE





28
102
301
966
4.5%
3. 7
3. 5
3.5
6.8%
0.9
7. 8
8.4
57
197
1416

258
777
1 7QO
5461
NONE IN

3.0%
1 .5
1 .0
0.7
20
63
265
878
3.1%
3.0
3.1
3.2
4.3%
0.7
6.6
7.4
54 .
191
469


i 6 i
583
1400
4521
PLACE

4.3*
2.0
1.3
0.9
10
73
246
837
1.6%
2 .6
2.9
3.0
2.2% •
0.6
5. 9
6.9
' 48
188
4-65
1371
1 -1 f\
513
12 ',3
4235
15* IN
_2nl_
2.6%
1.3
0.8
0.6
21
86
271
891
3.3?;
3.1
3.2
3.2
4.7%
0.7
6.7
7.6
55
' 192
471
1386
181
612
1458
4662
PLACE
_££!_
3.6%
1.7
1. I
0.8
14
77
254
856
2.2%
2.3
3.0
3.1
2.9%
0.7
6.2
7.1
50
189
468
1378
149
553
1346
4419
50? IN
£PT
1.5%
0.7
0. 5
0.4
24
93
283
922
3. 8%
3.4
3.3
3.3 •
5.5%
0. 8
7.2
7.9
56
194
475
1398
? I 2
680
4991
PLACE
fiAI
2. IT,
1.0
o.e
0.5
21
87
274
901
3.3*
3.2
3.2
3.3
4.7%
0.8
6.8
7.7
54
193
473
1394
1 
-------
                                                    KEY  VALUES OF IMPACT ANALYSIS:
            REQUIRED PRICE INCREASE, AFTER TAX  INCOME,  RETURN CN SALES G INVESTED  CAPITAL,  CASH FLOW, AND PRESENT  VALUES
                                        UNDER VARIOUS  IMPOSITION OF BPT AND  BAT  CONTROL  LEVELS
                                            FOR CCRN-PEA-G8-CARPOT CANNING   PLANTS  — 1973
1.  PSICE  INCRFAS5
       °ECUIB ED
2.   AFTER  TAX  INCOME
        (S1000)
    AFTER TAX  RETURN CN
             SALES
4.  AFTER TAX  RETURN ON
    INVESTED CAPITAL
5.  EST. CASH  FLOW CN'• I IN-
    VESTED CAPITAL (*1000)
6.  r: = T PRESENT  VALUES
           ($1000)


TONS _
100CO
25COO
50000
10000
25000
50 COO
10CCO
25000
50000
10COO
25000
50000
10000
25-QOO
•50CCO
10000
25000
STOCO

BASE r
^L5i"



71
171
333
3.0%
2.3
2.8
6.2%
6.4
6.8
141
371
633 '
456
1253
2033

>
-------
                                                    KEY  VALUES OF IMPACT  ANALYSIS:
            REQUIRED PRICE  INCREASE,' AFTER TAX  INCOME,  RETURN CM SALES C  INVESTED CAPITAL,  CASH FLOW, AND PR"SCNT  VALUES
                                         UNDER VARIOUS  IMPOSITION OF BPT  AND  BAT CONTROL LEVELS               "  "
                                             FOR CCRf;-?E A-GB-CARPOT FREEZING  PLANTS — 1973

                                                                     	1_A_G_£_C_N..
1.  "'ICE  INCREASE
       RECUIR ?n
2-  APTER TAX  INCOME
        (tiooo)
    AFTER TAX  RETURN ON
            SALES
    AFTER TAX  RETURN ON
    INVESTED CAPITAL
    EST. CASH  FLCW  ON IN- -
    VESTED CAPITAL  (S10CO)
    \!i: I  P^t ${•*!!  VALUbS
          (<1000)

. T C N S
5000
10000
IS 000
25000
50COC
5COC
10000
13^00
25000
50000
5000
10000
13COO
25COO _
50000 '
5000
10000
18000
25000
50000
5COO
10COO
1BCOO
25000
53000
SOOt;
10000
1RCOO
25000
50000
BASE
£.A.S£_





41
76
107
147
286
4.3?
4.0
3.0
3. 7
3.6
5. or
5.5
6. 0
: 6.0
6.6
87
148
757
307
586
3fO
612
997
1167
2291
NONE IN
_fiPT_
3.6?
2.7
, 2.6
2.4
1.9
26
53
74
105
- " 228 _.
2.7?
2.8
2.6
2.7 '
2.9
2.9?
3.6
3.3
4.0
4.9 .
61
139
244
290
. 553
208
370
641
723
1564
PLACE
MI
5-4?
3-9
3.9
3.5
2.8
9
36
48
73
177
1.0?
1.9
1.7
1.8
2.2
1.0?
2.3
2.-^
2.6
3.6
72
1?3
237
231
533
126
259
474
bll
123-*
15? IN
£P 1
3.1?
2.3
2.2
2.0
1.7
28
56
79
111
236
3.0?
3.C
2.8
2. • n
3.0
3.2?
3.9
4.1
4.2
5.2
82
140
246
293
558
232
406
694
7P9
1673
PLACE
££T
4.6?
3.3
3.3
3.0 •
2.4
15
42
57
04
193
1.6?
2.2
2.0
2.1
2.5
1.7?
2.7
2.8
3.0
. 4.0
76
1?6
240
2P5
5^5
163
312
553
609
1392
50? IN
yp I
l.S?
1 .4
1.3
1.2
1.0
33
64
90
126
257
3.5?
3.4
3.2
3.2
3.3
3.9?
4.5
4.9
4.9
5.8
84
143
250
29fi
569
2S9
491
319
945
1927
1 PLACE
— £AI_
2.7?
2.0
1.9
1.8
1 .4
27
56
78
110
232
2.8?
3.0
2.7
2.8
2.9 .
3.0?
3.8
4.1
4.2
5.0
81
141
247
294
562
248
4?'>
735
839
1762
NONE IN
fi£LI
9. 3?
6.5
6.2
5.5
4.3
-15
19
27
48
132
-1.6?
1.0
1.0
1.2
1.7
-1.5T
1.2
1.3
1.6
2.6
60
130
232
277
541
-70
?.(.•
169
•141
680
! PLACE
BAJ.
11.6?
7.8
7.4
6. 6
5.2
-40
-8
-9
14
81
-4.3?
-0.4
-0.3
0.4
1 .0
-3.7?
-0.5
-0.4
0.4
1.5
43
114
214
266
527
-152
-?5
2
-71
350
15? IIS
RPT
fl.3?
5.6
5.2
4.7
3.7
-3
28
39
63
155
-0.3?
1.5
1.4
1.6
2. 0
-0.3?
1.7
1.9
2.2
3.1
68
133
236
282
548
-4
114
2^3
294
922
. V J 1
1 PLACE
RA.T
9.9?
6.6
6.3
5.6
4.4
-24
10
17
35
112
-2.6?
0.5
0.6
0.9
1.4
-2.3?
0.6
0.8
1.2
2.2
53
125
229
274
536
-74
20
151
114
6M
Tlml y 	 1-. L? 	
50? IN
_££!_
4.9?
3.3
3.1
2.7
2.2
20
48
67
97
209
2.1*
2.5
2.4
2.5
2.7
2.1?
3.2
3.4
3.6
4.4
SO
139
245
292
564
150
31"
533
654
1485
L
PLACE
_££!_
5.TT

3.7
3.3

10
39
55
ei
184
1.1%
2.1
1.9
2.1
2.3
1. I?
2.5
2.7
2.9
3.8
75
136
24-1
257
557
1C9
264
499
54°
1321

-------
                                                   K5Y  VALUES  CF IMPACT ANALYSIS:
            REQUIRED PRICE INCREASE, AFTER TAX  INCOME,  .RETURN  ON SALES 5 INVESTED CAPITAL,  CASH  FLOW,  AND PRESENT VALUES
                                        UNDER VARIOUS  IMPCSITICN OF P.PT AND BAT CONTROL LEVELS
                                             FOR BRCC-CLFL-LB-SPIN FREEZING PLANTS — 1973
1,  PRICE  INCREASE
       REO'JIPFD
     AFTER  TAX  INCOME
         f S1000)
3.  AFTER  TAX  PETURN CN
             SALES
    AFTER TAX  RETURN  OH
    INVESTED CAPITAL
    5ST. CASH  FLCW  CN  IN-
    VESTED CAPITAL  (S1000)
6.  NFT PRESENT VALUES
           CS1000)

.XQ&'.5._
8000
25000
40000
8COC
25000
40 CCO
8000
25000
40000
3000
25000
40000
8000
25000
40COO
8000
25000
40000
BASE
EASE-



57
222
695
1.4%
1.8
3.4
3.3%
5.0
10.3
' 148
387
911
176
1C8
4907
NONE If
RPJ
1.2%
0.7
.0.6
25
. 182
641
0.9%
1.4
3.2
1.9%
4.0
9.2
127
368
8c5
-50
-314
4338
M PLACE
E-^1
1.9?
1.2
0.9
8
133
589
0.2%
1.1
2.9
0.4%
2.9
. 8.2
122
^49
857
-1 89
-582
•4031
15* IN
. ££*
1.0%
0.6
0.5
38
188
649
0.9%
1.5
3.2
2.1?
4.1
9.3
139
371
889
-16
-251
4423
1 PLACE
£ AT
1.6%
1.0
C.8
18
150
605
C.4%
1.2
3.0
1 .0%
3.2
8.5
. 129
354
S65
-135
-47d
4162
50% IN
JRPJ 	
0.6%
0.4
0.3
46
202
668
1.1%
1 .6
3.3
2.6%
4. 5
9. 7
142
377
898
63
-103
4622
PLACE
£AT_
1.0%
0.6
0.5
34
180
642
0.8%
1.4
3.2
1.9?
3.9
9.2
137
368
884
-7
-237
4469
NONE II
RPT
2.8%
1.7
1.4
-4
122
560
-0.1?
1.0
2. 8
-0.2%
2.5
7.7
118
341
846
-359
-902
3523
^J PLACE
_SAI_
3.5?
2.1
1.8
-48
73
507
-1.2%
0.6
2.5
-2.4%
1.6
6.8
86
322
818
--493
-1170
3217
15% IN
_SP.!_
2.4%
1.4
1.2
9
137
580
0. 2%
1.1
2.9
0.5S
2.9
8.1
126
348
855
-279
-751
3731
[ PlACc
RAT
3.0%
1.8
1.5
-26
100
535
-0.7%
0.8
2.7
-1.3%
2.0
7.3
102
332
832
-397
-978
3470
50% IN
rtp T
1.4%
0.8
0.7
31
172
627
0.8%
1. ^
3.1
1.7?
3.7
8.9
137
364
878
-92
-397
4215
i PLACE
B A T
1.8%
1.1
0.9
19
150
6C1
0.5%
1.2
3.0
1 .0%
3.2
8.5
132
355
865
-161
-531
4062

-------
                                                     KEY VALUES OF'IMPACT  ANALYSIS:
            RFCT'iRED PRICE  INCREASE, AFTER TAX INCOME, RETURN CN  SALES  E INVESTED CAPITAL, CASH  FLOW,  AND PRESENT  VALUES
                                          UNDER VARIOUS  IMPOSITION  Of  BPT  AND BAT CONTROL LEVELS
                                                FCR TO'ATO-ORY BEAN CANNING  PLANTS —  1973

                                                                                              	A._C._J_l_y._A_I_.E_n	S-L-1L.P  G £	
    < _£_ Y.	i_ A_.L_LLJ

    P?TCL"  INC'EA
    AFTER  TAX INCOME
         C$1000)
3.  AFTER  TAX  RETURN ON
             SALES
           TAX  RETURN ON
    INVESTED CAPITAL
    E?~.  CASH FLOW ON  IN-
            -di-tTTAt r t i nf^rii
            ^ " r * !*•»*_ * •»• X w w f
                 VALUES
            $1000)

_IGKS_
2COO
7000
20000
70000
125COO
2CCO
7000
20000
70000
125000
2000
7000
2 TOCO
70000
123000
7-000
7000
200QO
70000
125000
2000
70 CO
20000
70000
125000
2000
70CO
20000
70000
I 2 r' 010
BASE






22
58
158
360
633
3.3?
2.6
2.5 .
2.1
2.2
7.0?
5.5
5.2
3.9
3.9
35
102
276
723
1207
123
775
7 4 4
1559
2609
NONE IN

3.9?
1.5
'0.9
0.7
0.5
5
40
134
312
568
C.7?
1.8
2.1
1.8
2.0
' 1.4?
3.6
4.3
3.3
3.4
23
C3
263
709
1189
-2-
m
4fc *
1028
1872
ii n J —
PLACE
_MI_
5.7%
2. o
1. 5
1.1
0.9
-15
23
108
256
488
-2.2?
1.0
1.7
1.5 '
1.7
-3.91?
1.9
3.3
2.6
2.9
8
87
261
6^8
1174
-87
8
3CH
647
1"<26
_O 	 1 	 U_V
15? IN
_B£I_
3.2?
1.3
0.7
0.6
0.5
8
42
138
319
578
1.1?
1.9
2.2
1.9
2.C
2.2*
3.8
4.4
'3.4
3.5
25
94
270
711
1191
19
1 38
522
11C8
19H3
J* ii i.
PLACE
_££!_
5.5?
2.2
1.2
1.0
C.3
-9
28
115
271
510
-1.3%
1.3
1.8
1.6'
1.8
-2.2?
2.4
3.6
2.8
3.0
13
89
264
701
1179
-51
48
373
7S3
1518
I _ .W — 1* 	 LA 	
50% IN
_2£I_
l.S?
0.3
0.4
0.3
0.3
14
48
146
336
601
2.0%
2.2
2.3
2.0
2. I
4.1%
4.4
4.8
3.6 .
3. 7
30
96
272
716
1198
62
1 9 4
614
1794
2241
PLACE
_Jiai_
3.C?
1.3
0.7
0.6
0.5
5
39
133
308
561
0.8?
1.8
2.1
1 .8
1. 9
1.5%
3. 5
4.2
3.2
3.4
24
93
269
710
1191
29
141
526
1103
1968
NONE ir>
_fi£I_
13.8?
4.6
2.6
1.8
1 .6
—43
3
93
221
430
-6.5*
0.1
1.5
1.3
1.5
-9.5?
0.2
2.8
2.2
2.5
-10
76
250
690
1164
-3fl*
-208
-33
97
458
4 PLACE
_M!_
15.5?
5.6
3.2
2. 3
2.0
-65
-29
66
164
350
-9.6?
-1.3
1.1
1.0
1.2
-13.2?
-2.2
1.9
1.6
2.0
-27
54
243
678
1150
-491
-313
-208
-290
— 33
is? ir
_S£I_
17.0?
3.9
2.2
1.5
1.3
-33
13
103
24-2
461
-4.8?
0.6
1.6
1.4
1.6
-7.5?
1.1
3.1
2.4
2.7
-3
82
254
095
1171
-293
-135
84
312
781
4 PLACE
_MJ_
13. 4t
4.8
2.7
1.9
1.7
-51
-11
80
194
393
-7.5?
-0.5
1. 3
1.1
1.4
-10.9?
-0.8
2.3
1.9
2.2
-17
67
248
685
1159
-380
-225
-65
-12
316
50? IN
_fi£I_
5.0?
2.3
1.3
0.9
0.8
-7
32
126
290
532
-1.1?
1.4
2.0
1.7
1.8
-1.9?
2.8
3.9
3.0
3.2
16
90
263
706
1186
-96
?4
356
826
1534
PLACE
_ fj A T
5.9S
2.8
1 .6
1.1
1.0
-18
23
1 12
2fi?
492
-2.7%
I .1
1.8
1.5
1.7
-4.4?
2.0
3.4
2.7
2.9
7
87
260
701
1179
-139
-19
26S
635
126C

-------
                                         KFY VM.UES CP  IMPACT ANALYSIS:
= OL!I".ED  PRICE INCREASE,  AFTER TAX  INCOME, RF7URN GN  SALES C INVESTED  CAPITAL,  CASH ^LCW,  AND  PRESENT VALUES
                             UNDER VARIOUS  :MPCS!TICN  P'" SPT AND  EAT  CONTROL LEVELS
                                 FOR CHERRY-G3-PEAR-P'_'J'i CAN'MNS   PLANTS — 1973


"" rCc INCREASE
SECIJI' ED
AFTER TAX INCOME
( S10TO)
A=TER TAX FFTURN ON
SALES
AfT-^ TAX PET URN ON
INVENTED CAPITAL
ES-. CASH CLCW ON IN-
V'STEO CAPITAL (S1000)
N'T ostSSFNT VALUES
(11000)


5000
10000
23COO
50CC
13100
2JOOO
5 COO
10000
20000
5TOO
10000
20COO
5000
no oo
200CO
5000
10000
20000

• BASF.

77
291
2.6%
3,6
3.6
9. 13
10. 1
i- 7
4- ,
759
1476

MCNE IN
£PI
1.5?
1.1
• 0.9
. 130
260
' 3. IX
3.2
7.0*
8.2
7.8
123
219
434
ill
• 50
11.20 •
4 2 i
PL ACE
2-3?
1 .7
1 4
112
2?. 3
2-5?
2.7
2-3
5. 3?
6.6
6.7
215
2M
428
L A i n_r
1 5 X IN
1 ~*> £
0.9
0.6
6t
1 3 1
265
3,2*
3.2
3.2
7.3?
8.5
8.0
124
435
342
581
1182
1 A <
PLACE
1.9%
1. 4
1,2
117
242
2.9
2.9
5.8%
7.1
7.0
121
431
. 275
473
1C2'»
i Q D N
50? IN
RP£
0.7S
0. 5
71
139
276
3.4%
3.4
3.4
8.0?
9. 1
3.5
125
221
433
392
655
13C3

PLACE
i. n
C.7
65
130
262
3.1?
3.2
3.2
7. 1%
8.2
7.9
124
435
594
1210
/
NONE IN
£PT
7 .6
1.9
101
222
2.02
2.5
2.7
4.02
5.8
6.3
118
211
423
88
258
751
I C. I 1
OLACF
3.2
2.3
29
83
195
1.4?
2.4
2.7%
4.5
5.3
114
207
418
8
136
565
V A T c
155 IN
3.32
2.2
I. 6
47
lOfl
233
2. 3*
2.8
4.6*
6.4
6.7
119
213
426
144
333
860
n 5 '
*LAC5
2.7
2.0
36
93
210
1.8?
2.3
2.6
3.4S
5.2
5.8
116
210
422
77
230
702
1! P G
50T IN
H£T
1.3
C.9
59
125
257
3.0
3.1
6.3%
7.5
7.7
122
217
276
509
1113
c
Pl^CE
2.:-?
i . f
1.2
C 3
i 1 6
243
2.3
5.C
5.5?
7.0
7.1
121
216
43C
236
4 4 8
102 n

-------
                               KEY VALUES  OF  I«P/CT ANALYSTS:
PRICE INCREASE,  AFTER TAX INCOME, RETURN  CN  SALES £ INVESTED CAPITAL,  CASH FLOW, AND PRESENT  VALUES
                    I.NOER VARIOUS iMPCS!TIC'J  Oc  PPT AND BAT CONTROL  LEVELS
                         FOR CHERRv-STR-j-CNBA  FPEEinG PLANTS —  1973

P"IZ~ I^.CRFASE ' BOO
REQUIRED 2000
5000
A?* =3 TAX INCOME SCC
CilCCO) 2000
5CCO
iFTER TAX RETURN OM 800
SALES 2000
5000
;,---= TAX FETU3N CN 300
;>.V£S7fC CAPITAL ?COO
5000
E5.r. CASH FLCH CN IN- SCO
vV'TTED C4PITAL iS 1030 J 2000
5CCC
'4"T P-\ES'\T VALUES 600
(51000) 2000
5000
BASE



19 "
37
83
1.7%
1.4
1.2
4.4?
3.9
3.8
32
62
130
23
-41
-245
NONE IN
p, Q T
1 .3*
1.0
0.5
9
26
67
0.9%
1 .0
1,0
2.1?
2.6
3.0
26
57
123
-39
-163
-412
PL ACS
£* A T
2.1*
1,4
C.fl
I
14
53
0.1%
0.5
O.S
0.3?
1.4
2.3
22
31
1 i 8
- / £
.-2?0
' - 5 'J 0
IS? IM
i . 1 'i
c.s
0.4
I 1
27
69
l.C?
1.0
1.0
2.4S
2.6
j. 1
27
5 e
124
-29
-144
-367
PLACE
1.7?
1.2
C.7
A
15
57
C.-*
0.7
0.9
0.8%
• 1.9
2. -3
23
Ki.
120
-60
-193
-462
50? IN
p a-"-
0. 7?
0.5
0.3
14
31
75
1.3*
1.2
1. 1
3.2*
3.2
3.4
29
60
126
_ c
-102
-328
PLACE
(7 f\ T
l.C?
0.7
0.4
10
27
68
0.9?
1,0
1 ,0
2.2"
2.7
3.C
27
58
124
-22
-131
-372
NONE IN
4,4^
2.2
1.3
-19
--4
43
-1,6?
-0.2
0.6
-3.52
-0.4
1.8
11
41
116
.-25'-
-3 40
-659
PLACE
4. 6?
2 . ~
1.6
-29
-22
29
-2.7%
-0.8
0 .4
-5.1?
-2.0
1.2
5
28
111
-2 = T
-'•42
-747
155E IN
3.^
2.3
1.1
-13
4
49
-1.2?
0.2
0.7
-2.4%
0.4
2.1
15
46
llfl
-207
-329
-597
PLACE
4.2?
2.6
1.3
-21
-10
37
-2. OS
-0.4
0.5
-3.9%
-0.9
1.5
9
36
114
-244
-378
-b72
50% IN
"PI
2.5*
1.3
0.7
2
21
63
0.2*
0.8
0.9
0.4?
2.0
2.3
24
56
123
-99
-211
-452
PLACE"
_£!!_

l.f
0.8
— 3
14
56
-0.3S
C.5
0.3
-0, 5?
i .4
2 .4
21
52
120
-12:
-23S
- 4 ^ t

-------
                               KEY  VALUES OF IMPACT ANALYSIS:
PPICc  IVREASEt  AFTER TAX INCOME,  RETURN CN SALES 5  INV-STF.R CAPITAL,  CASH  FLOW, AND PRESENT  VALUES
                    UNDER VARIOUS  I^POSITICN OP PPT AND B.^T CONTROL LEVELS
                        TCR PICKLE-TOWT-C8-OSS4 CANNING  PLANTS — 1973

                                                                              .A_C._I_l_y_A._I_E_IL

, __



2.



3.



4 *


5.



6 .




FKlCr INCREASE
RSQUi'EP


J5-TER TAX I.NCQME
( SI 000!


AP-E-. TAX RETURN ON
SAL6S


ArTc3 TAX =E"U"N ON
;-:V5STFO CAPITAL


E$T. CASH CLOW ON itj-
VrSTED CAPITAL t $1000)


\-T P3ESFN' VALUES
! S1000)



2000
6000
18COO
60 CCO
2COO
6000
1SOCO
600^0
2000
6000
18000
60000
2 COO
6 CCC
.1 °000
6 COCO
2000 '
6000
loTOO
60000
2000
60 JO
1 8000
60000
8.




72
202
505
1967
3.7*
3.4
3.4
3.4
.3 • I 9»
4.0
?,6
9.9
180
454
833
2507
638
165<>
3323
9689
NONE IN
RPT

' 0. s
-
0.,
£. :
187
573
1924
3.1%
3.2
3.3
3.3
2 .6%
3.6
7,2
9.6
173
446
872
2'- 8 8
-31
r- "'
\ f.
• . C5
9240
PLACE
1 * 7 *
0.8
0.4
0.2
52
1 /4
5:3
18S6
2.6?
3.0
3,2
3.2
2.27
1 .4
6.9
9.4
167
433
S^2
2472
480
1423
2933
9007
15% IN
RPT
1.0?
0.5
0,2
0. I
C
1G9
576
1930
3.2?
3.2
3.3
3.3
2.7?
3.7
7.3
9.7
• 174
4^ ;
873
2491
547
1525
3139
93C7
PLACE
AA T
1.4%
C.7
0.4
C.2
55
173
559
1898
2.8%
3.0
'3.2
3.3
2 . 3%
. 3.5
7.0
9.4
169
440
865
2477
5C4
1462
3C35
91 09
50* IN
0.0%
0.3
0. 1
0. 1
67
195
534
1945
3.4%
3.3
3.3
3.3
2.9"
3.3
7.4
9.3
177
450
877
2497
5S5
1579
3216
9465
"LACE
0. 3?
0.^
0,2
0. 1
62
1S8
574
1926
3.2%
3.2
3.3
3.3
2.6%
3.7
7.2
9.6
174
446
872
2489
559
1542
3156
9343
NONE IN
gOT
4.5?
1.8
0.8
0.4
30
152
530
1854
1.5?
2.6
3.0
3.2
1.2"
2.9
6.5
9.1
160
431
854
2456
216
1152
2672
854 R
PLACE
5.1?
2.1
0-9
0.5
21
139
510
1316
1. 1%
2.4
2.9
3.1
0 . 8%
2.6
6,2
8.9
153
423
B45
2440
166
1073
2550
8315
15% IN
3.?%
1.5
0.7
0. 4
37
160
540
1871
1.9%
2.7
3. 1
3.2
1 . 5>
3.0
6.7
9,3
163
434
85Q
2^-64
28 C
1225
2770
8719
PLACE
4.3T
l.S
0,6
0.4
29
!49
523
1839
1.5%
2.5
3.0
3.2
1.2%
2.8
6.4
9.0
157
427
850
2^-50
236
i I ',- 5
2667
8521
50? IN
_££!_
2 . 3S
0.9
0.4
0.2
51
177
562
1910
2.63
3.0
3.2
3.3
2. 13
3.4
7.0
9.5
170
443
869
24 Cl
427
1404
300C
9118
°L ACE
_P JT ^
2.52
1.0
0.5
0.2
47
171
552
1891
2-1%
2.?
? . 2
3.2
1.9%
3.3
6.9
9.4
167
439
864
2473
4C?
1367
2939
9002

-------
                                KEY VALUES OF IMPACT  ANALYSIS:
PRICE  INCREASE, AFTER  TAX INCO'-^, RETURN c\ .SALES £ tWtSTFD CAPITAL, CASH  FLOW,  AND PRESENT VAL';FS
                    UN3E* VARIOUS  riVTS ITICN OF RPT  AW BAT CCN'TPCL  LEVELS
                           rcR SKINFD  psrrucr CANNING  PLANTS —  1973

,,.,,, :. .^;ri$r
n E OU ]'- c 0

ATT?K TAX INCOME
1 $ 1 0 o 0 )

AFTER TAX "FTURN ON
SALES
_^
r
\"-'~, TAX Pr.T:j3\ C\
r.v'"STrc CAPITAL

HST. CAS^ PLCH CN IN-
V"ST = 0 CAP ITAL I HOOO)

\'?T P
316
NONE IN
JpT
4 . r?
2.2
2.4
11
57
75
2.2?
3.1
3.8

3.1?
',.5
5.1
22
127
159
fl7
4 12
5P5
PL \CE
7.5T,
3.2
3. 7
-5
^ '
:")=;
-1.0?
2 . 3
2.«

-1.3?
3. 1
3-6
19
I 1 8
ISO
03
3/1
4 o 6
is? IN PLACE
'-. . 1 ?, 6 . 1 T
1 , t- 2.7
2.1 3.1
14 1
f, :-J
7 'i fc /
2. /'? 0. 22
3.3 2.5
3 . ••? 3.1

3.8? 0.2?
4.7 3.5
5 ., 4 4 . 0
3-+ 24
128 121
161 1 r- 'i
'104 .45
•'-3'v 2k2
619 E 1 fl
50? IN
2.«
: . i
1 .2
20
66
87
3.9?
3. 6
4.3

5.6?
5. 3
6.0
39
132
166
145
504
7CC
PLACF
3.5"
1 .6
1.8
12
58
77
2.4X
3.2
3.8

3.4?
4-. 6
5.2
33
127
161
117
^59
641
NO^
I*5-?
5.2
6.. 6
-36
26
36
-7.0
1.4
1 .8

-7.5
1 .°
2.2
0
113
141
-257
156
ic. 1
IN FlACf
* 20,13:
^ . ?
7.H
-55
£>
14
": -ao.fi?
0.3
0.7

'" —11.1?
0.'»
0. 3
-It.
99
130
-350
A ^
72
15? IN
P. PT
13. 0?
4.4
5 .6
-25
33
45
-4,9?
1.8
2.3

-5.5?
?.S
2.6
8
116
146
-17C
•*• ') ~>
2^5
PLACE
14.6?:
5.3
6.7
-41
20
20
-3.1?
1.1
1.4

-S.7?
1.4
1. 7
-6
109
138
-245
145
1S4
50?: IN
7.9?
2.6
3.3
0
50
67
0.1?
2.8
3.3

O.IK
3.9
4.4
27
125
157
12
376
504
PLACF
9.~?
3- 1
3.9
-9
42
57
-1.67
2.4
2.9

-2.2?
3.2
3.7
19
120
152
-26
331
444

-------

•,r.OJ!?E:> P^ICr INCREASE,

AFTER

TAX INCO
UNDLR VARIO



K r v v -'• L U c "rflNS
•^ :c~ :\; .>;AS? • 1000
» "Q'l I "! - 0 2500
3000
1 3 T 0 C
-< icor
:. AFTE=. TAX !«;CGUE no"
mOGCJ 250C
3000
1 3 C C 0
3CCOO
APT;? TAX C'ETU"N CN 1000
SALES 2500
8CCC
13CCC
30000
a=T=» TAX ^CTIRN ON 1000
:\/=;TED CA^IT^L 2500
3000
13000
30CCO
C"7. CASU FLOW ON IN- 1000
VCSTEO CAPITAL uiooo) 2500
8CCO
• 13:00
30000
NIT PRESENT VALUES 1000
($1000) 2500
3000
1 3000
30COO


BASE
f .', " c





16
31
63
75
100
2-5^
2. 1
1. 7
1 . 
-17
5
4 1
4 °.
63
-2.77;
0.3
1 . I
C. <5
f'.6
-A.3?
0.6
1. 3
: . 5
' 1.1
1 5
75
227
?< 2
275
-62
41
273
217
- 5 '-3
yrs OF IMPACT
Un'J UN SALT-S S
S(T:C'N CF HPT
C H IP 0 1 MY C F .
/A ^ £ 0 i. A
1 ",- Z I f\ P L A C E
Si-'T -'AT
3.1? 4.9%
^ . 5 2.1
C .6 C . 8
0,5 0.3
0.4 C . S
2 - 11
?1 I .1
52 44
62 52
31 68
0.3; -i.e.?
1.4 C . 7
1-4 1.2
i.2 1.0
0.7" 0.6
0.62 -2. 93
2-4 1.1
2-3 1 . V
i . ° - i . 6
1.5 1-3
31 19
87 79
234 229
301 294
385 378
22 -31
1C8 66
348 30
303 750
— u 2 S — r* ^ 0
ANALYSIS:
I MV r S 7 r C

CAPITAL, CASH

FLOW,


AM) PRESENT VALU

HS


ANG HAT CONTROL LEV=LS
PLANTS -
r:_C C £L_
502 IN
fv ^ ~
1.6%
0.9
0.4
C. 3
0.2
8
25
5 7
A ^
39
1 -2?
1.7
1 . 5
1-3
0. 8
2, r?
3.C
2 .5
2. 1
1.7
35
90
237
303
389
59
149
392
"^ V ^;
-3 'i 3
- 1973

PLACC NONH !
R .1 J ri P T
2.6^ 16.4?
1.2 5. *
0.5 2.5
0.4 2-2
0.3 i. , 2
1 -60
20 -.!6
52 lo
62 24
81 37
0.2* -9. «?
1.4 -2.5
1.4 0.5
1.2 0.5
0.7 0.3
0.3? -12.2?
2.4 -3.T
2.2 0,7
1.9 0-7
1.5 0. 7
30 -14
?6 43
233 21^
3 C 0 2 .3 4
385 366
35 -479
125 -226
3C- C 7
323 - "? 7
-3 £7 -fa 70

u .- j_
N PLACE
"AT
i • - 7 ^
6.3
2 - d
2 . ^
I . ?
	 •? -7
-54
^
9
2 I
-12,47
-3.7
0.1
O.'1
C. 2
-15. OT
-5. '-
0.2
0. 3
C. ,
-70
3 ?
200
2 7 3
357
-55?
-287
-4 5
-1 3C
_o ; 7

'_V A T -
15* IV
ROT
14. 2J
^. 5
2 . 1
i. . 7
1 .0
-43
-24
25
32
46
-7.8?
-1 .6
0. 7
r.6
0. 4
-10.2?
-2- 5
1.0
o. c
0.3
_5
57
222
2?7
370
-37?
-161
74
0
-7 7 3

n ^
P^ACr
R.'. T
1 5.4?
5. 1
2.4
1.9
1.2
-62
-39
16
22
33
-IQ.lt
-2.7
0.4
0.4
C.3
-12.8?
-4,0
0.6
0.7
G.6
-17
45
216
Z-'-l
363
-439
-202
30
-52
-648

1 U I £
5C? IN
^ P -
6.62
3.2
1.3
1 .0
0.6
-20
4
41
50
68
-3.22
0.3
1 .1
0,9
0.6
-4.f5l
0.4
1 .7
! .5
1,3
15
77
22a
295
sec
-140
-S
231
Jell
-548


PLf CF
D • T
7.27
3.5
i .4
T . !
C.7
-29
-4
B5
4i
61
-4.6?:
-0,3
1 .0
O.f
0.5
-6.6?
-0.4
1.5
1 .3
1.1
3
71
226
2^2
376
-172
-33
205
130
-592

-------
                        EPA-230/1-75-036
 MIIiLIOGKACIIIC UA1 A
 M i r i. r
4, I i.lc .mJ ,sul.,-..ini^Jiirn KCJ
                                                                         No.
                                                                        10. lJlOJCtl/ I .I'.'l / V oil. LIllll Nc
                                                                            Task Order No. 17
                                                                        ) ]. Contrjci /(<.-. i in No.
                                                                             Contract No".
                                                                           68-01-1533
                                                                       K'-. Type ot iU pc-ri ^ Period
                                                                          Covcied

                                                                             Final Report
 U>. Suj>p)<.i,Kmj:y Notes
 16. Ab: tracts
      The economic impacts  of proposed effluent guidelines on the fruit  and  vegetable
      canning, freezing and dehydrating industry are  assessed.  The analysis includes
      classification and  description of types of firms  and plants; financial  profiles,
      investments and operating  costs, and profits  for  representative model  plants;
      evaluation of pricing mechanisms and pricing  relationships and descriptions of
      analytical procedures employed.   The financial  impact of proposed  effluent treatment
      technology was assessed in terms of prices, industry returns, volume of production,
      employment, community impacts and international trade.-  In  general, the extra  small  en*.
     small  plants  were  most  highly  impacted,  primarily because  of economies of  scale  which
     exist  in pollution control costs.   In  addition, those  industry  segments having  iower-
     than-averoge  returns suffered, e.g.  the  freezing industry  and pickle processors.   The
     canning  industry was not as highly  impacted as most  other  segments  because  of  a  higher
 	jDrqiwrJy^n_j^f^arj:je^^^                         plants.   However,  the imparts were ninim
 17. Key VorJs ,in,i Dccui,;ci.t .-\m>Ms.  I/a. Dcscii;no:i.                                   	    (COTittnTJeO


      Water pollution, economic  analysis, fruits and  vegetables, canning,  freezing, dehy-
      drating, preserving,  pollution,  industrial wastes,  economic demand,  supply, prices,
      variable costs, fixed  costs,  fixed investment,  discounted  cash flow.
;'7b. Idcruifieis/'O[ cn-f.iidej TCF.TI
              02 Agriculture, B-Agricultural economics
              05 Behavioral and Social  Sciences, C-Economics
 IS.
                                                                                  .M. ,..,, i  r
                                                                                        293

-------
16.   Abstracts  (continued)

     as guidelines  were  not established for plants processing 2,000 tons or
     less of raw products and  BAT  guidelines for plants  in the 2,001 through
     10,000 ton category were  made equivalent  to BPT.  Under BPT guidelines
     it is estimated  that only 10  plants will  close with an additional 3 plants
     projected  to close  as a result of BAT guidelines.   Since these closures
     were in relatively  small  plants, production losses  were negligible, less
     than 0.2%  of total  industry production.
   DATF DUE

-------