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                         Several efforts have tried to answer this question and have offered some assumptions that may hold in
                         the future.
                             Pressures on natural resources will continue
                             t© increase
                             • Demand will grow as population and the
                               global economy expand.
                             • Additional goods and services will be
                               demanded by new consumers, including
                               those in developing countries.
                             New technologies will        how
                             are
                             B Advances will impact demand and
                               resource availability.
                             • On the other hand, advances could
                               increase general demand and stress
                               resource availability.
                                               • Human exposure to harmful substances
                                                 will remain a concern.
                                               Thar© will be a     for more sustainable
                                               use of
                                               B With increasing demand and consumption,
                                                 the value of resources could increase
                                                 dramatically.
                                               0 Limited availability would necessitate
                                                 more efficient use of resources.     .  .,
                                               B The human footprint on the environment
                                                 can be reduced by efficient use of
                                                 resources.
                         How Are We Going to         the
WHAT CAN YOU
SAVE
 S  M  T  W  T  F   S
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RESOURCE CONSERVATION
CMALLENiE
The Resource Conservation Challenge (RCC)
is a cross-Agency, national effort to find
flexible, yet more protective ways to
conserve resources. It is one of the major
actions to position ourselves for the future;
through it, we will craft an environmental
program that drives the adoption of pollution
prevention, recycling, sustainability, and
energy conservation.
The RCC is designed to promote
collaborative problem solving and represents
a significant shift at EPA to achieve
cross-media and multimedia environmental
protection. We are shifting focus from the
traditional end-of-pipe waste management
to innovations that can be made in upstream
materials management
                                                                         The RCC's slogan: "What Can You Save
                                                                         Today?" challenges people to change their
                                                                         behavior to conserve natural resources.
                                                                         The challenge is intended to achieve three
                                                                         overarching goals:
                                                                           B Promote pollution prevention and increase
                                                                             recycling and reuse of materials.
                                                                           • Reduce the use of priority chemicals at
                                                                             all life cycle stages.
                                                                           B Conserve energy and materials.
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  H Captures the attention of Agency senior
    management to your challenge.
  • Recognizes your activities that  result in resource
    conservation.
  • Provides a coordinated Agency approach to meet
    your challenge.
  • Assists you in reducing costs and environmental
    impacts.

               the
Wori?

  • The RCC is built on several fundamental "building
    blocks" that will  apply to each challenge:
    • Voluntary partnerships focused on a specific
      national environmental problem, or "challenge".
    • Measurable outcomes to drive environmental
      improvements.
    • Agency alignment to meet challenges.
    • Materials life cycle approaches, not just end-of
      pipe solutions.
    • Appropriate tools to influence change in behavior.
    • Elevation of ideas from the local/state/regional
      level to national focus and from one business  to
      an entire industry sector.

                              be
  • RCC provides a step-wise approach to developing
    challenges:
    • Identify a national environmental problem or
      challenge.
    • Propose an environmentally acceptable solution(s).
      - Focus on non-regulatory approaches that are
        achievable through voluntary partnerships.

    • Identify measurable environmental goals and
      targets.

    • Begin a dialogue with the stakeholders who are
      essential to working on the solution. Stakeholders
      will agree on:

      - The problem, solution, goals, and
        measurement.
      - The activities needed to achieve the solution
    • Announce the partnership publicly.
    • Document and publicize results.

        Ire  the

  • Initially, EPA has identified  several challenges:
    construction and demolition debris, electronics,
    green buildings, hospitals,  industrial waste, paper,
    priority chemicals, schools, and tires.
    • These initial challenges are an outgrowth of
      ongoing work on previously identified problems.
      Stakeholders have developed, or are currently
      developing, other voluntary partnerships. -.
      - Challenges involve key stakeholders from local,
        state, and federal governments, trade
        associations,  industries, individual businesses,
        environmental groups, academia, and policy
        groups.



• By fall 2003,  EPA plans to announce the partnerships,
  participants, and targets developed by the initial
  challenges.
  • If appropriate, the RCC will propose to include
    the targets  in the Agency's next Strategic Plan
    update.
  • We need your involvement to announce future part-
    nerships. Be part of a more sustainable future!

                                                                           U.S. Envrionmental Protection Agency
                                                                  Solid Waste and Emergency Response (5305W)
                                                                                            EPA530-F-03-020
                                                                                                    July 2003
                                                                           www.epa.gov/epaoswer/osw/conserve


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