COAL COMBUSTION PRODUCTS PARTNERSHIP Using the C2P2 Logo Before you use the C2P2 logo, please take a minute to review the guidelines below. If you have any questions about using the logo or when to use the disclaimer, please contact the C2P2 Information Center at 800 ERA- WISE (372-9473). How can the C*P* logo be used? The C2P2logo may be used to promote participation in C2P2, to promote the C2P2 program to other organizations, or to promote the beneficial use of CCPs in general. The C2P2 logo may not be used in any way that could be perceived as an endorsement by the U.S. Environmental Protection Agency (EPA) or the C2P2 program of a company's product(s) or service(s). To help prevent such confusion, the logo must be used with the following disclaimer in a clearly readable manner on all advertisements, product or service literature, or any other materials that include or promote a specific product or service: COAL COMBUSTION PRODUCTS PARTNERSHIP "Use of this logo does not imply EPA endorsement." When is the disclaimer unnecessary? The C2P2logo may be used without the disclaimer on internal communications and on any materials that promote the C2P2 program, the organization's participation in C2P2, or the beneficial use of CCPs in general, but which do not reference any product or service. @ Printed on paper that contains at least 50 percent postconsumer fiber.l ------- What are some examples of approved uses of the C2P2 logo? The C2P2 logo may be used on internal and external communications to publicize participation in the C2P2 program. Examples of internal uses include bulletin boards, newsletters, and posters. External communications include advertising, press releases, annual reports, and Web sites. The C2P2 logo must be used in its entirety, without alterations or modifications, unless specifically allowed in writing by EPA. For additional examples, please see "Creative Ways to Use the C2P2Logo." What are some prohibited uses of the C2P2 logo? The C2P2 logo may never be applied directly (as a decal, label, or in any other form) to a product or on any materials used in the primary packaging* of such products, nor used in any way that could be inter- preted as a direct or implied endorsement by the EPA of a product or service. Any such use will result in an immediate revocation of the organization's eligibility to use the logo. Where can the C2P2 logo be placed? In advertising and promotional materials, the logo should be adjacent to the company name or placed in a corner of the page or advertisement block, separated from the text and photographs of the products or services being promoted. The logo may not be placed in the body of the text or immediately next to or below a photograph or other depiction of the product or service being promoted. For internal company communications and on materials that promote the C2P2 program or beneficial use of CCPs and that do not reference any products or services, logo placement is not restricted. Can the logo be used on transport packaging? Yes, the logo may be used on shipping boxes, grocery bags, or other types of intermediary packaging. C2P2 encourages partners to place the logo on transport packaging to increase its visibility. The logo may be used freely on any packaging that is not primary product packaging*. Can the logo be used on primary product packaging* that the consumer receives? The logo cannot be used on primary packaging, because this use might appear to be an EPA endorsement of the product. Any use of the logo that the consumer might logically interpret as an EPA endorsement of a product or service is prohibited. However, when the primary product packaging also serves as the transport packaging, the logo may be used with appropriate disclaimers. * Primary packaging includes product packaging that the consumer sees prior to making a purchase. ------- Show Your Commitment Externally Externally, the C2P2 logo can be used to inform the public about your organization's successes. Displaying the logo will let people know that your organization is more than simply concerned about the environment, it is actively working to protect it! Try out some of the following ideas: Magazine Ads. Provides an excellent opportunity to inform the public about your environmental efforts. Shipping Boxes, Grocery Bags, or Other Packaging. Let customers know that your organization is a member of the program. (Remember, must be used with disclaimer.) Letterhead. Spreads the word to customers, clients, constituents, and suppliers that you are environmentally conscious. Flags. An environmental flag reinforces your organization's C2P2 message for the public. Vehicle and Building Signs. Put your C2P2 message on wheels or on the outside of your building to prove your dedication. Mailings or Mailing Labels. A quick way to let your membership know about the program. l Web Site. Demonstrate your partnership with C2P2 by placing the logo on your environmental performance page or inserting a page dedicated to your C2P2 activities. Trade Show Exhibits. Display your organization's environmental awareness. Billboards. Let passersby know that the environment is a top priority for your organization. Press Releases, Public Service Announcements, or Magazine Ads. Inform the public about your environmental achievements and spread the C2P2 message! (Remember, must be used with disclaimer.) m Pamphlets. Distribute pamphlets at conferences and meetings to help spread the word about your organization's success. CP Corporate Reports. The logo plus a description of your C2P2 activities can enhance corporate reports or environmental performance reviews. ------- Demonstrate Your Commitment Internally Within your organization, using the C2P2 logo can help you educate employees about your organization's participation in the C2P2 program and motivate them to participate in your C2P2 efforts. Many partners have found that familiarizing employees with the C2P2 name strengthens employee participation and helps them reach their C2P2 goals. Try using the logo on the following: Mugs. Reminds employees about your organizations C2P2 efforts. T-Shirts and Caps. Gets all employees involved and allows them to help spread the word. Internal Newsletters and Bulletins. Keep employees up-to-date on how your organizations C2P2 efforts. C2P2 Posters and Signs. Create a downloadable poster or sign with the C2P2 label. Post it in common areas where employees can learn about C2P2 and the environmental benefits of the beneficial use of CCPs. Screen Savers. Design screen savers that include facts about the benefits of the beneficial use of CCPs or the C2P2 achievements of your organization. For more information, please contact the C2P2 Information Center at 800 EPA-WISE (372-9473), or visit the C2P2 Web site at www.epa.gov/epaoswer/osw/conserve/c2p2. U.S. Environmental Protection Agency Office of Solid Waste and Emergency Response EPA530-F-03-032 October 2003 www.epa.gov/osw % ACAA INTERNATIONAL US WAG ------- |