United States
        Environmental Protection
        Agency
 Office of Air Quality
 Planning and Standards
 Research Triangle Park NC 27711
EPA-453/B-93-023
October 1993
        Air
EPA   A Guidebook for Explaining

        Environmental Regulations

        to Small Businesses
       control
technology center

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                                                 EPA-453/B-93-023
A  Guidebook for  Explaining Environmental
         Regulations to  Small  Businesses
            CONTROL TECHNOLOGY CENTER
                           Sponsored by
                      Emission Standards Division
                Office of Air Quality Planning and Standards
                  U.S. Environmental Protection Agency
                   Research Triangle Park, NC 27711
              Air and Energy Engineering Research Laboratory
                   Office of Research and Development
                  U.S. Environmental Protection Agency
                   Research Triangle Park, NC 27711
                           October 1993
         This publication was prepared for EPA by ViGYAN Incorporated
          of Falls Church, Virginia, under EPA Contract # 68-D1-0073.
                         U.S Environ;-^: ^-ction A.ency
                                           , 12th Floor
                         Chicago, IL 60604-3590

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                                  DISCLAIMER
      This report has been reviewed by the Control Technology Center (CTC) established
by the Office of Research and Development (ORD) and Office of Air Quality Planning and
Standards (OAQPS) of the U.S. Environmental Protection Agency (EPA), and has been
approved for publication.  Approval does not signify that the comments necessarily reflect
the views and policies of the EPA, nor does mention of trade names, organization names,
or commercial products constitute endorsement or recommendation for use.

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                            ACKNOWLEDGEMENTS
      We would like to take this opportunity to thank the many people who contributed
to the development of this document:

      Nancy Davis             Georgia Tech Research Institute
                              Environmental Science & Tech. Lab.

      John Conefes            Iowa Waste Reduction Center
      Mark Trapani

      Kevin Dick              Nevada Small Business Development Center
      Mike Magera

      Dan Kraybill             Hazardous Waste Research & Information Center
      Gary Miller              Illinois Dept. of Energy & Natural Resources

      Jerry Thielen             Department of Ecology
      Leighton Pratt            Washington State

      Richard Cook            Institute for Cooperation in Environmental Management

      LaRonda Bowen          South Coast Air Quality Management District
                              Office of Small Business

      Karen Brown             U.S. EPA Office of the Small Business Ombudsman

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                                     PREFACE
       This project was funded by EPA's Control Technology Center (CTC) and prepared by
ViGYAN Incorporated.

       The CTC was established by EPA's Office of Research and Development (ORD) and
Office of Air Quality Planning and Standards (OAQPS) to provide technical assistance to State
and local air pollution control agencies.  Several levels of assistance are provided by the CTC.
First, a CTC Hotline is available to provide telephone assistance on matters relating to  air
pollution control technologies. Second, more in-depth engineering assistance is provided when
appropriate.  Third, the CTC can provide technical guidance by designing technical guidance
documents, developing personal computer software, and presenting workshops on  control
technology  matters.  The CTC is also the focal point of the Federal Small Business Assistance
Program, and maintains the Reasonably Available Control Technology/Best Available Control
Technology/Lowest Achievable Emission Rate (RACT/BACT/LAER) Clearinghouse and Global
Greenhouse Gases Technology Transfer Center.  Information concerning all CTC products and
services can be accessed through the CTC Bulletin Board System (BBS), which is part of the
OAQPS Technology Transfer Network (TTN) bulletin board system.

       This publication was prepared in  support of the Federal  Small Business  Assistance
Program.   One main pro-active function of the Small  Business program will be to provide
materials to explain new  standards and rules to small  businesses.  This document presents
guidelines on how to prepare materials that explain technical information in  layman's terms.

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                             TABLE OF CONTENTS

                                                                           Page

OVERVIEW   	i

SECTION 1.  SMALL BUSINESS ISSUES  	  1-1

  1.  Small Business Concerns  	  1-1

  2.  Small Business Perceptions of Government & Regulations 	  1-2

  3.  Writing for Different Reading Levels  	  1-3

SECTION 2.  GUIDELINES FOR PREPARING AN ENABLING DOCUMENT . . . IM

  1.  Content & Format   	II-l

      a.    Prepare an Overview	II-l
      b.    Use a Question & Answer Format  	II-2
      c.    Provide a Disclaimer 	•. II-2
      d.    Use a Table of Contents For Longer Documents  	II-6
      e.    Include  Contact Phone Numbers and  Addresses	II-6
      f.    Refer the Reader to State and Local Agencies   	II-6

  2.  Style  	II-8

      a.    Avoid Jargon  	II-8
      b.    Avoid Quoting Verbatim 	II-8
      c.    Keep the Language Conversational  	-	II-9
      d.    Avoid Large Blocks of Text  	II-9
      e.    Get Straight to the Point 	H-9

  3.  Use of Communication "Tools"	11-10

      a.    Illustrate Your Document  	11-10
    "  b.    Use Charts and Tables to Present Data   	11-12
      c.    Provide  Checklists & Flow Charts  	11-12
      d.    Provide  Samples 	11-17
      e.    Simplify Calculations  	11-17

  4.  Presentation Options	11-20

      a.    Highlight Important Information	11-20
      b.    Enhance the Appearance of Your Document	11-21

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                   TABLE OF CONTENTS (Continued)




                                                             Page




APPENDIX A: A CHECKLIST FOR YOUR ENABLING DOCUMENT  	A-l




APPENDIX B: EXAMPLE CALCULATION   	B-l

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                            LIST OF EXHIBITS




                                                                    Page




EXHIBIT A  	II-3




EXHIBIT B  	II-4




EXHIBIT C  	H-7




EXHIBIT D  	11-11




EXHIBIT E  	11-13




EXHIBIT F  	:	IM4




EXHIBIT G  	11-15




EXHIBIT H  	11-16




EXHIBIT I  	11-18




EXHIBIT J  	11-19

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OVERVIEW
                     WHAT'S IN THIS DOCUMENT
               A discussion of issues such as:
                      small business concerns
       The purpose  of this guidebook is to give you, the writer of materials that explain
environmental regulations  to  small businesses, ideas on how to effectively  prepare such
documents.  These materials will help "enable" the small business to comply with applicable
requirements.  Therefore, throughout the remainder  of this guidebook, we will refer to such
materials as small business enabling documents.

       As you are aware,  many small business owners are non-technical people, with little
engineering expertise and a general aversion to regulations. Some of this aversion stems from
an inability to sort through the technical and legal phraseology that is inherent in regulations,
permits, technical guidance documents,  etc.
The objective of your enabling documents,
therefore,  is  to  present technical  and legal
information in an easy-to-understand manner.
In other words,  your goal is to "translate"
from a techno-legal collection of "thou shalts"
and  "thou shalt nots," to a  down-to-earth
document that the small business person  will
not only comprehend, but will actually want
to read.   As  you read through the pages of
this  guide book,  you will come across ideas
that  we hope will make your job easier.

       The first  section  of  this   guidance
document  presents issues  relevant  to  small
businesses.  It begins  with a discussion of
small business concerns (in which we outline
the  most  commonly  asked questions,  and
discuss  small business'  frequent  lack  of
understanding of what  is required  of  them).
Other issues covered in this section are small
business'   perceptions  of  government  and
regulations, and the problems  of writing for
different educational  levels and non-English
speaking audiences.
               US'
                      small business perceptions of government
                      & regulations


               lŪ"     writing for different educational levels and
                      non-English speaking audiences

               Ideas for preparing an enabling document:


               "=§"     content & format


               <Ū"     style


               •Ū"     using communication "tools"


               "^     presentation options

               A checklist to help you prepare enabling documents

               An example of how a calculation may  be simplified
           — 1 —

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       The second section of this guidance document highlights specific areas that you will need
to address when you prepare an enabling document, and introduces some ideas that you may find
useful while dealing with these issues.  The four areas you will be faced with are content and
format, style, the use of communication "tools," and presentation options.

       Throughout this guidance document we have included actual examples of materials being
produced by various agencies across the country in their efforts to assist small business people.
These materials  are meant primarily to illustrate the points  we are making in  this guidance
document; as such their inclusion is not meant to imply that you necessarily use exactly the same
ideas.  Feel free to alter these ideas if by doing so you will enhance the quality of your enabling
document. Be creative: this book presents ideas and concepts in a general fashion; it's up to you
to work with these ideas and expand them, to produce an enabling document that is easy (and
perhaps even enjoyable) to read.

       Appendix A of this guidance document contains a checklist that you can use to help you
prepare your enabling documents. It captures the main points that are discussed in this guidance
document, and offers them to you in a concise format. Note that it is simply an outline of some
the things you need to be thinking about when you prepare your enabling document. It is not
an exhaustive description  of everything you need to do.

       In Appendix B we provide an example that demonstrates how formulae and calculations
may  be simplified or explained for the small  business person.
                                          -11-

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                         SMALL'BUSIESS
       Your enabling document must tell the reader what he or she is expected to do in
 response to an agency initiative (such as a regulation, a permit program, or a technical
 guidance effort).  At the same time it must anticipate the concerns, questions, and perhaps
 misconceptions that the reader may have.  All of this must be done in a way that makes
 your document readable and understandable. It is, therefore, important for you to be aware
 of the nature of such issues. This section will provide insights into these issues,  thereby
 allowing you to address them more effectively.
                       Concerns
       Put yourself in the  shoes of a small business person running, say, a degreasing
operation. You hear about this new set of Federal regulations. You are not among the 20
percent or so of small businesses belonging to a trade association, and are therefore typically
not aware of new regulations and other environmental initiatives in advance. Neither are
you  a  member of a local  Chamber of
Commerce,   which   often   receives
information from  the State  Chamber of
Commerce  for distribution to members.
Thus, once more, you miss this information.
       How do you react?  Probably with a
flurry of questions: "Does  this regulation
apply to me? What will I be required to do
to comply?  How much time do I have to
comply?"  Then you get your  hands on  a
copy of the regulations.  Again you have
questions:  "Do I really understand what is
being said in this Federal Register notice?
Which part of this regulation am I covered
under?  Who do I call to get clarification?"
    FREQUENTLY ASKED QUESTIONS
                                            S3"
tar
      What :part of this agency  initiative
      applies to me?
What
comply?
                I be required to do to
      By when do I need to comply?
From whom can 1 seek clarification?
      How will I benefit by complying?
                                       1-1

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       Pretty soon you are probably in over your head trying to comprehend terminology
you are not familiar with.  You wonder how you will benefit if you comply or what will
happen to you if you don't comply. You try to figure out how much it is going to cost you
and how  it will affect your competitiveness.  You ask yourself  where you  will get the
technical  assistance to enable you to  comply.  You scan the notice to determine how this
new regulatory initiative is different from other State or local regulations to which you are
already subject.  On top of everything, the information is couched in language that you're
afraid you'll need a lawyer to decipher.

       The preceding scenario is fairly common in small business  circles.  What the small
business person needs is a document that answers those questions  in a manner that is easy
to read and understand.  Therefore, your enabling document must address such concerns;
whenever possible it must do so in a way that is  comprehensive, yet direct and to the point.
         Small Business Perceptions of Government and ^Regulations
       Small  business people typically do not fully understand the roles of the different
levels of government regulations (e.g., local, State, Federal). Sometimes, they may not even
be aware that they fall within the jurisdiction of particular agencies, or that they need to
comply with certain regulatory requirements. At other times,  they perceive that they are
being subjected to duplicative requirements  at different levels of government. And yet
again,  they may believe that some of the requirements are contradictory to each other.
They may wonder, "I don't understand why, when my business is so small, government has
to pick on  me.  Government should go after the big polluters."  All of these concerns
emerge from  a platform of constantly changing regulations covering various environmental
media.

       One way to address these issues is simply to state in the enabling'document that
there may be requirements from other agencies that the reader may need to comply with:
The  reader is urged to independently determine what those requirements may be, possibly
through their State's Small Business Assistance  Program or local environmental agency.
Enabling documents may include a message alerting businesses to the possibility that
seeming duplications in requirements may exist, and that the business must seek clarification
if duplications are perceived.   In addition,  the enabling document ought to contain  a
clarification that  although  several regulations may apply to the business,  the  agency
responsible for producing the enabling document  may only be able to answer questions
about its own initiative. Your document may give  a brief background addressing why the
small business is being covered  in the regulations, by stating, for example,  that EPA has
completed environmental studies which reveal that combined emissions from small industries
exceed those  from large industry.

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       With the establishment of small business assistance programs, such concerns by small
 business people will, to some  extent be alleviated.   Presumably more and more small
 business concerns will be addressed in the regulatory development process. Through public
 meetings and representative organizations, small businesses can voice their concerns, thereby
 indirectly contributing to the development of an enabling document.
  3,     Writing for DifferentReading'Levels
       Writers of technical or legal documents sometimes take the educational levels of the
target audience for granted.  The experience of some agencies providing assistance to the
country's small businesses suggests that the educational levels of small business people vary
from industry to industry.  You need to be aware of the range in educational levels of the
people you are writing for; the lower the level, the simpler must be the language you use.
Regardless of the level, however, you must strive to be direct and concise.  (More on this
in the next section.)

       Another related issue  is that there are numerous owners of small businesses who,
perhaps because of their ethnic origins, may not be very familiar with the English language.
For  example, there appears  to be a sizeable number of small dry cleaners in the Los
Angeles area who are of Korean origin and who speak little English. The same is probably
true of businesses run by people of other ethnic backgrounds (e.g., Hispanic, Chinese).  To
some extent, effective communication  with  such groups (short  of  providing  enabling
documents translated  in  their respective languages)  requires a  similar treatment  as
communicating with people with lower educational levels. Avoiding complex terminology,
and keeping the writing style  simple and concise is particularly important.

      Illustrations are powerful communication tools regardless of the reader's educational
level or ethnic background.  However, the lower the educational level of the, reader, and the
more ethnically  diverse the  target  audience, the more illustrations  become crucial  to
effective communication. Thus, when preparing an enabling document for groups with low
educational levels  (e.g., grade school) or multi-ethnic backgrounds, you should consider
extensive use of illustrations.
                                        1-3

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                                  SECTION H.

       GUIDELINES FOR PREPARING AN ENABLING DOCUMENT
       In this section you'll read about the various elements that go into an effort to prepare
 a small business enabling document. We'll give you some ideas on how you can incorporate
 these elements into your  own enabling document,  and we'll illustrate these ideas with
 examples from actual enabling documents prepared by different agencies. Remember that
 what you read in this section are only guidelines; these guidelines  are not meant to be a set
 of rigid rules, and they are certainly not meant to stifle your creativity in any way.

       There are four areas that you should address while developing an enabling document:

       •      content;
       •      style;
       •      the use of  communication "tools"; and
       •      presentation  options.

 A discussion of these areas, along with specific ideas for addressing them, are presented
 below.
       When you prepare an enabling document your first concern, naturally, is with the
"translation" of technical and legal information.  However,  there are other aspects of
document content and format that you also need to address. In this segment, we will discuss
those other aspects, and provide suggestions for addressing them.

a.     Prepare an Overview

       As a writer of small business enabling documents, you are often required to meet
dual,  and sometimes conflicting, objectives.  On the one hand, you need to keep your
document brief and  easy to read;  on the other hand, your  document needs  to be
comprehensive and provide all the necessary information. These objectives may be fulfilled
by producing a document containing two different sections.

      The first section is a fact sheet that is broad in coverage, yet no more than one or
two pages long. This section provides an overview of the  agency's initiative; here,  at the

                                      II-l

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beginning of the document, the objectives of the initiative should be clearly stated.  In this
overview, you should state who is affected, what the affected entity must do to comply with
the requirements, how compliance may be
achieved and demonstrated (if applicable),
and any timetables for compliance.  The
overview will contain enough information to
allow a small business to figure out if the
agency initiative applies to them.  Beyond
that, the business is encouraged to review
the  second  section  of the   enabling
document, which describes the initiative at
length.
tar
83*
         CONTENT & FORMAT
                                                   Provide an overview
                                            tSf
                                            tar
                                            tar
      Present the most asked questions, and
      answers to them                 I

      State that there may be requirements by
      other agencies                   :

      Provide (able of content for  longer
      documents                      ;

      Include a disclaimer


      Include contact  phone numbers  and
      addresses                     -.-••']
       Exhibit  A  shows  a  stand-alone
summary that presents a good overview of
EPCRA (SARA Title m, Section 313).

b.     Use a Question & Answer Format

       In an effort to be direct and to the
point,  you need to identify the questions
most frequently asked by affected  small
businesses, and answer them. (Some of the
typical types of questions were discussed in Section I of this guidance document.)  These
questions and answers may be put into a separate section in your document; alternatively,
they may be incorporated into both, the overview, as well as the detailed section. In either
case they may be highlighted to draw attention to them (refer to "Using Communication
Tools," later in this section).

       Exhibits A and B demonstrate the question and answer approach..

c.     Provide a Disclaimer

       The enabling document is not a legally binding document, and is  not meant to
replace any other legal document (such as regulations, permits, etc.).  Moreover, the
enabling document may emphasize specific aspects of a regulation (based on the industry's
need for detailed information on those aspects), and  may not cover all parts of the
regulation.  To avoid any misunderstanding on the part of the reader, you must make it
clear that the enabling document is simply a clarification of the appropriate legal document,
and  that the final authority rests solely  in the legal document.   You may do this with a
disclaimer at the beginning of your enabling document.
                                        II-2

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                                                                                   EXHIBIT A
                                                               Toxic
                                                                           Title I^Sectionj
                                                            je and Community Right-to-Kno^
                                                            *•*,•.-, .:".:',*U**Ŧa^r   ,  •*    '-'.-^fefSii'—'-i. .. i"
 Tech Guide No. 3 Published by the Environmental Science and Technology Laboratory of Georgia Tech Research Institute 1988
 Do I have to report? Yes! If...

 Q Your facility has ten or more full-time employees (or full-time
   equivalents); and

 Q Your facility has operations in Standard Industrial Classification
   (SIC) Codes 20-39; and

 Q Your facility used more than 10,000 pounds of any Toxic Chemical
   during the previous calendar year; and/or

 Q Your facility imported, manufactured, or processed more than 50,000
   pounds of any Toxic Chemical during 1988 (or 25,000 pounds in
   1989).

 How do I begin?

 Q Obtain a copy of the Toxic Chemical Release Inventory Reporting
   Form R, Instructions, and Title HI Section 313 Toxic Chemical List by
   calling the EPA Hotline at 1-800-535-0202.

 Q Compare your facility's chemical inventory with the Title El Section
   313 Toxic Chemical List and reporting thresholds.
  The Emergency Planning and
  Community Right-to Know Act is
  intended to encourage and support
  emergency planning efforts at the
  state and local level and provide
  citizens and local agencies with
  information concerning potential
  chemical hazards in their commu-
  nities. In order to meet these goals,
  Title III provides for an annual
  inventory of hazardous chemical
  releases to the environment.
 What do I  report?

 You must submit a separate EPA Form R for each listed Toxic Chemical
 at your facility. The reports include:

 •  Facility name, location, and principal business activity
 •  Certification of accuracy and completeness
 •  Whether the chemical is manufactured, processed, or otherwise used
 •  An estimate of the maximum amounts present at any time
 •  The treatment or disposal method for each waste stream
 •  Annual quantity of each toxic chemical entering each environmental
   medium

 For further assistance:

The professionals in ESTL's Hazardous Waste Technical Assistance Program can provide additional assis-
tance and information about upcoming workshops on Completing Forms and Estimating Releases for Title III.
When do I report and to whom?

Owners and operators must submit the report for
any calendar year on or before July 1 of the
following year, to

U.S. Environmental Protection Agency
P.O. Box 70266
Washington D.C 20024-0266
Attn: Toxic Chemical Release Inventory

Georgia Right-to-Kno w Program
Georgia Environmental Protection Division
205 Butler Street S.E.
Suite 1166, Floyd Towers East
Atlanta G A 30334
For more information, please contact GTRI/ESTL, O'Keefe Building,
Atlanta  GA 30332, (404) 894-3806
                                                                                            INSTITUTE

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                                                                                  EXHIBIT B
PAGES
Ground-Water Monitoring
NOTE:  Ground-water monitoring cannot be used
at sites where ground water is more than 20 feet
below the surface.


Will I be in compliance?

When installed and operated according to manu-
facturer's instructions, a ground-water monitor-
ing system meets the Federal leak detection re-
quirements  for new  and  existing USTs.
Operation of a ground-water  monitoring system
at least once each month fulfills the requirements
for the life of the tank Ground-water monitoring
can also be used to detect leaks in piping (see the
later sections on leak detection for piping).  You
should find out if there are State or local limita-
tions on the use of ground-water monitoring or re-
quirements that are different from those present-
ed below.


How does it work?

Operation

     •  Ground-water monitoring involves the
        use of one or more permanent monitor-
        ing wells placed close to the UST.  The
        wells are checked at least monthly for
        the presence of product that has leaked
        from the UST and  is floating on the
        ground-water surface.

     •.  The two main components of a ground-
        water monitoring system are the moni-
        toring well (typically a well of 2-4 inches
        in diameter) and the monitoring device.

Installation

      •  The number of wells and their place-
        ment is very important.  Many State
        and local agencies have developed regu-
        lations for this, usually requiring some-
         where between one and four monitoring
         wells per UST (additional ones may be
         required! for piping).

      •  Before installation, a site assessment is
         necessary to determine  the  soil type,
         ground-water depth and flow direction,
         and the general geology of the site.

Variations

      •  Detection devices may be permanently
         installed in the well for automatic, con-
         tinuous measurements of leaked prod-
         uct.

      •  Detection devices are also available in
         manual form. Manual devices range
         from a bailer  (used to collect a liquid
         sample for visual inspection) to a device
         that can be inserted into the well to
         electronically  indicate the presence of
         leaked product.  Manual devices must
         be operated at least once a month.


What are the regulatory requirements?
                          ŧ
      *  Ground-water monitoring can only be
         used if the stored substance does  not
         easily mix with water and floats on top
         of water.

      *  If ground-water monitoring is to be the
         sole method  of leak detection, the
         ground water must not be more than 20
         feet belcw the surface, and the soil be-
         tween the well and the UST must be
         sand, gravel or other coarse materials.

      •  Monitoring wells must be properly de-
         signed and sealed to keep them from be-
         coming contaminated from outside
         sources.  The wells must also  be clearly
         marked and locked.
     Source:  Straight Talk on Tanks, EPA/530/UST-90/012, August 1990
                                              II-4

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                                                                                EXHIBIT B
                                                                                         PAGE?
      •  Wells should be placed in, or very near
         to, the UST backfill so that they can de-
         tect a leak as quickly as possible.

      •  Product detection devices must be able
         to detect one-eighth inch or less of
         leaked product on top of the ground
         water.
Will it work at my site?

      •  In general, ground-water monitoring
         works best at UST sites where:

           - The ground-water surface extends
            beneath the tank;

           - Monitoring wells are installed in the
            tank backfill;

           - Ground water is between 2 and 10
            feet from the surface; and

           - There are no previous releases of
            product that would falsely indicate a
            current release.

         A  site  assessment is critical for
         determining  these  site-specific condi-
         tions.
What other information do I need?

     •  The proper design and construction of a
        monitoring well system is crucial to ef-
        fective detection of leaked product and
        should be performed by an experienced
        contractor. Before construction begins,
        any specific State or local construction
        requirements should be identified.

     •  Purchasing a ground-water monitoring
        system is similar to any other major
        purchase.  You should "shop around,"
        ask questions, get recommendations,
        and select a company that meets the
        needs of your UST site.


How much does it cost?

     •  The capital costs for ground-water moni-
        toring are generally much greater than
        the annual operating costs.

     •  The following cases illustrate the effect
        that different factors have on the cost of
        ground-water monitoring:

        Case#l
        One tŧ"Tc — well in backfill —
        short piping runs — manual
        monitoring — two wells installed:

        Equipment Cost =  $200-250
        Installation Cost = $15-25/ft well depth
        Annual Operating Cost = Under $100

        Case #2
        One tank — well not in backfill —
        long piping runs — automated
        monitoring — five wells installed:

        Equipment Cost = $2,200-5,000
        Installation Cost = $50-70/ft well depth;
          conduit to the central console =
          $500-2,000
        Annual Operating Cost = Under $200
                                             II-5

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 d.     Use a Table of Contents For Longer Documents

       Finding specific items of information in long documents can be a time-consuming and
 frustrating process. This is especially true when the information is highly technical, even
 when the document is only 30 or 40 pages long. A table of contents is invaluable in guiding
 the reader through the enabling document. In addition, it can often help you, the writer,
 to decide if your document is well organized.

 e.     Include Contact Phone Numbers and Addresses

       Consider the scenario of John Doe, the small business person who is reading about
 a new set of regulations for the first time. He has read the enabling document, so much of
 the information has been simplified and, to the extent possible, explained to him in layman's
 terms. And yet there are lingering doubts in John's mind: Have 1 interpreted this requirement
 correctly? Do the special circumstances under which I operate mean I am exempt? I never
 took math in high school; how exactly do I estimate some of this stuff? His first instinct is to
 grab a phone and get some answers. He thumbs through the enabling document, and Voila!
 he has the telephone number of the person he needs to speak with.

       No matter how well you write your enabling document, there will always be someone
 who doesn't quite  understand all that you are saying.  This is particularly true when the
 agency initiative you are explaining is broad in  scope, and requires that special cases be
 dealt with on a case-by-case  basis.   To  anticipate such  problems, always include the
 telephone numbers and addresses of offices to be contacted for additional information and
 clarification.  Also, include a blank area, such as a box, for the State  or local agency  to
 insert its contact information.

      Exhibit C illustrates a humorous way of providing contact information.

 f.    Refer the Reader to State and Local Agencies                    ,

      The small business  person may not know that complying with a Federal regulation
does not exempt him or her from complying with State and local regulations. Your enabling
 document must specify that there may be requirements from other agencies that the reader
may need to comply with.  When appropriate, you may mention the types of agencies that
the reader should contact for further information (e.g., State or local air pollution control
agencies, State emergency response commissions, State small business assistance center,
etc.).

      Sometimes,  small business  persons want to know where they can get assistance  in
terms of  equipment, contractors, vendors, etc. This information is best provided by State
and local agencies.  Additionally, most States have technical assistance organizations outside
of the environmental agency, usually in universities, non-profit organizations, etc. It is useful
for small businesses to know the names of these  organizations.  Once again, however, it is
appropriate to let the  State and local agencies provide  this information.
                                       II-6

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                                                                             EXHIBIT C
                            r
                                '••'':        :*^HS$||L
                             "Who ya gonnWcffl
                             , : .Ŧŧ"ŧ'j-i,-  ••'   O •-.,..'•'.!  :r'**?J&
Source: 77ze Nevada  Waste Reporter,  Nevada Small  Business  Development Center,  College of  Business
Administration, University of Nevada, Fall 1991.
                                          II-7

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       Although style is a highly individual manner of expression, there are several aspects
 of style that, for the purposes of an enabling document, may be generalized. It is important
 to address each of these aspects when you wish to produce a document that is concise and
 easily understandable, and even more so when the document is meant for an audience with
 low educational levels.  In this section, we discuss those  aspects of style that may be
 generalized, and which contribute to making an enabling document easily readable.

 a.     Avoid Jargon

       One of the keys to effective communication through an enabling document is to avoid
 the use of highly legal or technical language, including specialized jargon. Don't assume
 that the reader is familiar with terminology or methodologies.  Avoid "technicalese," which
 may be loosely defined as "the specialized language of the technical profession." Writers of
 regulations or permits or other such documents
 have no choice but to present them in terms that
 preclude legal or technical ambiguity. To achieve
 this they  must use precise legal  or technical
 language   and  convey  complex  ideas  in  very
 specialized terms.  However, because enabling
 documents are not considered  legal documents,
 and because they are meant to clarify legal or
 technical  documents,  you can be direct in your
 answers to questions, and you can use everyday
 language. Again, it is important to remind your
 reader  that these documents are not  legal or
 binding and refer them again  to  the actual
 regulation,  etc.    However,  when  technical
 terminology is necessary, provide a definition on
 the  same  page,  possibly  also  providing a
 pronunciation guide.

 b.    Avoid Quoting Verbatim

      Avoid lengthy verbatim quotations of whatever it is you are transcribing, whether it
 is a regulation, a permit document,  or technical guidance materials.  One reason small
 business persons are reading your enabling document is to  gain a general understanding of
what is required of them without  having to wade through the language of the original
 document. Including lengthy texts  of such language in your enabling document may only
pose the same obstacles to comprehension as does the original document. Transcribe the
 text in simple language, steering away from  making it legal-sounding.
•3"    Avoid jargon        ;

*^f    Avoid quoting verbatim;;.


cr    Keep language conversational

•**    Avoid large blocks of text
car
Get straight to :|he point
                                        II-8

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 c.     Keep the Language Conversational

       Be informal in your language and tone, within the allowable legal framework. Use
 the first person, addressing the facility owner/operator as "you." This degree of informality
 not only simplifies what you are trying to say, it also puts readers at  ease.  Thus, they
 actually want to read your enabling document, rather than approaching it as a distasteful
 task that they feel obliged to perform.

       Use analogies or examples, when appropriate.   For instance, if you  were to tell
 readers  that the quantity of municipal trash generated in the U.S. was 160 million tons in
 1989, they might not readily  visualize the magnitude of 160 million tons. However,  if you
 were to  add that the garbage would fill a convoy of 10-ton trash trucks 145,000 miles long,
 and that the convoy could circle the equator nearly six times, your readers might (quite
 literally) get the picture.

       While being  conversational, however, try to avoid using too many synonyms (for
 example, "worker" ought to remain "worker" throughout your document). Although it may
 lead to repetitive-sounding text, avoiding synonyms provides consistency and is less confusing
 for lower reading levels.

 d.     Avoid Large Blocks of Text

       Avoid large blocks of text (e.g., 10 to 15 lines per paragraph or more).  Large blocks
 of text tend  to daunt readers at the outset, and may turn them off even before they have
 given your material  a chance.  Furthermore, long passages of text generally  indicate the
 inclusion of  several ideas, some of which may not be clearly distinguishable from others.
 This requires the reader to re-read what you have written, in order to sort  through the
 various ideas and put them in perspective. Break up long paragraphs into smaller,  more
 succinct  ones that address distinct ideas.

       Similarly, you should avoid long,  multi-part sentences (such  as 'those found in
 regulations). As with large blocks of text, long sentences generally indicate  that several
 ideas have been expressed together.  Split them up into smaller sentences, ensuring that
 there is a logical flow to your ideas. This will make your material easier to read, especially
 for audiences with low reading levels. Use indented bullets when listing information, rather
 than putting  the information  in running text.

 e.     Get Straight to the Point

      Tell the readers right up-front what they are most interested in learning from your
document; long-winded introductions often serve to distract from the idea you are trying to
convey. This principle applies to all components of your document (the complete document,
sections within  the document, and paragraphs within sections). Being direct provides the
reader with important information in the briefest possible time.


                                        II-9

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       Avoid repeating similar requirements that the small business person must fulfill under
 different circumstances.  Regulations and permits, perhaps for legal reasons, often repeat
 the same provisions as they apply under different circumstances. This tends to get confusing
 and some of the language appears redundant. Your enabling document can simplify such
 provisions by doing it hi reverse: state  the requirement and list the circumstances  under
 which it is applicable.
       By this time you're probably thinking: So I've read about content and I've read about
style; the important stuff.  There's more? Sure, there's more.  So far we've only talked about
matters pertaining to structure and concepts. It's time to look at different ways by which
you can transform bland information into a dynamic and appealing format.  Your document
does not have to be one long series of text, the way a speech might look.  Using your
imagination and the right tools, you can produce an enabling document that is not only easy
to read and understand, but also looks attractive and makes the reader want to continue
reading.  In this section we'll outline some of these  so-called communication "tools."
a.
       Illustrate Your Document
       Use illustrations whenever appropriate.   To coin a phrase:  A picture is worth a
thousand words.  This is eminently true in the case of lower education or reading levels.
If you write your document using strictly
text and keep  it simple,  your readers
will  probably   get   your   message
eventually.   The key word  here  is
"eventually." If, however, your objective
is to deliver your message quickly and
effectively, illustrations combined with
brief explanations are for  you.
                                              USING COMMUNICATION "TOOLS"
                                                Illustrate your documents
                                               Use charts and tables to present data
                                         Bar
                                         B3T
       You   can   consider  using
illustrations outside your text  too.  For
example, if a particular section you are
writing about deals with data processing,
you could use a drawing of a computer
terminal to indicate the nature of the
section (refer to Exhibit D).  Note that
it  may not always be appropriate, or
even   possible,  to  use  illustrations.
Don't force an illustration into the text simply for the sake of using one; illustrations ought
to be used to enhance the delivery of your message, not to replace the message altogether.
Provide checklists and! flow charts
Provide samples

Simplify calculations
                                       11-10

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                                                                       EXHIBIT D
                              LEPCs and Computers

                You may have decided that the right computer could
                help you with your LEPC tasks. Available software can
                provide you with a way to store information submitted
                by facilities, conduct hazards analyses, map hazards in
                your community as part of your planning process, and
                store information on the properties and health risks
                posed by chemicals in your area.  Appendix K of the
                Technical Guidance for Hazards Analysis includes
                information on computer applications for emergency
                response planning.

Source: Implementing the Emergency Planning & Community Right-to-Know Act (SARA Title III), GPO 1988-516-
      002/80230, September 1988
                                     11-11

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       Keep illustrations as simple as possible.  Use line drawings to simplify illustrations
 and make them easy to follow.  Avoid complex schematic diagrams, which, while they look
 technically impressive, may not mean much to a small business person who is not technically
 inclined.  (Refer to  Exhibit E for  a fairly simple, yet polished  technical illustration.)
 Consider using cartoon characters where appropriate.  A series of cartoon panels (like those
 in comic books) can be both informative and entertaining.

 b.     Use Charts and Tables to Present Data

       When presenting data, whenever possible use charts and diagrams rather than tables.
 Charts present numbers and numeric relationships more effectively than tables. The four
 basic types of data-driven charts are line, bar, area,  and pie.  When you have data that
 changes in value over time, and there are a large  number of  data points, you should
 consider using a line graph. Vertical bar charts display values at discrete points hi time, and
 may be  used when data points are  relatively few.   Horizontal  bar  charts allow you to
 compare data for items at a single point in time.  Use an area  chart when you want to
 indicate not only a trend (a tune-variant trend, for example), but also the volume of data
 at any point in time. Use pie charts to make static, percentage comparisons; when you have
 time-variant percentage data, however, a 100% stacked bar chart is more readable than a
 series of pie charts.  Exhibit F has examples of bar and line graphs. Exhibit G demonstrates
 the graphic and effective use of a pie chart.

       If your information is not the kind that is easily represented  in a chart, but is numeric
 in nature (such as emission  standards in a regulation or emission limits in a permit), use
 summary tables. Such tables yield data far more quickly than if those data were enumerated
 in text form.  Keep your tables simple, and present only those data that will be informative
 without being confi'sing.

 c.     Provide Checklists and Flow Charts
                                                                    j
       Checklists and  flow  charts are  useful implements for small  business persons,
 especially when they are required to  understand and  comply with multiple provisions.  A
 checklist logically and systematically organizes the tasks  and activities they must conduct
 The degree of detail in your checklist may vary.  At the simplest level, you will outline the
 major  tasks that the reader  is required to perform; in successive levels you will describe
 those tasks in greater detail.  Several State and local agencies have  found checklists to be
 quite effective in facilitating compliance. Exhibit H is a technical guidance document in
 checklist form.

       Flow charts or decision trees are used when there is an element of time, and when
one event succeeds another.  Some checklists may be converted into flow charts and vice
versa, but flow charts generally involve a sequential process while the same is not necessarily
                                       11-12

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                                                                                    EXHIBIT E
                                Figure 2. Details of a Monitoring Well
Source: Leak Lookout, EPA/530/UST-88/006, August 1988
                                             11-13

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                                                                                               EXHIBIT F
 Facts and Figures

 Broadly defined, a pesticide is any agent used to kill
 or control undesired insects, weeds, rodents, fungi,
 bacteria,  or other organisms.  Thus, the term
 "pesticides" includes insecticides, herbicides,
 rodenticides, fungicides, nematicides, and acaracides, as
 well as disinfectants, fumigants, and plant growth
 regulators.

 At present, approximately 25,000 formulated pesticide
 products  are registered for marketing and use in the
 United States.  EPA regulates these products primarily
 on the basis of their pesticidal active ingredients, the
 component of a pesticide product that acts on the
 pest.   There  are fewer than 750 active ingredients
 currently in production, with 200 leading active
 ingredients.

 Total U.S. annual pesticide consumption  is estimated
 at 2.7  billion pounds of active ingredients.  Of this
 amount, 1.6  billion pounds  represents wood
 preservatives, disinfectants,  and sulfur (a fungicide).
 The remaining 1.1 billion pounds of "conventional
 pesticides" (herbicides, insecticides,  and fungicides)
 were sold to users at a cost of $7.4 billion in 1988.

 In the conventional pesticide market (see Figure 1),
 agriculture accounts for over two-thirds of pesticide
user expenditures and about three-quarters of the
volume used annually; the remainder of the market
comprises industry, government, and home and garden
    goo

    700

    600

    500

    400

    300

    200

    100

      0
        millions Ibs. a.i.
510
             • Herbicides
             H Insecticides
             Q Fungicides
             S Other
          Agriculture   Ind/Com/Covt Home & Garden    Total
   Fig.l-Vo/umeofConventionalPesticideAetivelngredientsUsed/nU.S., 1988
         Source: EPA's Pesticide Program,
                 21T-1005, May 1991
                                                     uses.  Herbicides are the leading type of conver
                                                     pesticide, with over 50 percent of both domestic
                                                     and  volume used.  EPA estimates that total U.S
                                                     expenditures on pesticides, $5.1 billion in 1988,
                                                     represents less; than 4 percent of total farm proc
                                                     expenditures ($132 billion in  1989).
                                                                    Trifluralin
                                                                 Cysinazine

                                                                 Carbaryl
                                                               Malathion

                                                              Metribuzin
                                                        Fig. 2 - Annual Usage of the Largest Agricultural Pesticides in the U.S.

                                                    The  10 largest-use  agricultural pesticides are shov
                                                    Figure 2, along with estimates of their annual usa
                                                    for all agricultural and non-agricultural uses.  Ala<
                                                    and atrazine are the two most widely used pestici<
                                                    by volume.  Eight of the 10 pesticides  shown are
                                                    herbicides (carbaryl and malathion are  insecticides
1200-

1000-

 800-

 600-

 400-

 200
                                                              million Ibs. a.i.
                                                                                             Total
     64 66 68 70 72 74 76 78 80 82 84 86 88
                                                              Fig. 3 - Trends in U.S. Pesticide Usage. 1964-1988

                                                    After increasing steadily throughout the 1960's and
                                                    1970's,  pesticide usage reached its all-time high in i
                                                    early 1980's; since then, it appears to be holding
                                                    steady at just slightly lower levels (see Figure 3) an
                                                    may decline in coming years.  More efficient use  ol
                                                    pesticides, the availability of even more effective
                                                    pesticides, and an increased interest in sustainable
                                                    agriculture contribute to this trend.
                                                       II-14

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                                                                                  EXHIBIT G
                                       Landfills
               Waste Piles,
               Land Application
                                                             Surface
                                                             Impoundments
                  Underground
                  Injection Wells
Of the hazardous waste disposed of on
land, nearly 60 percent is disposed of in
underground injection wells, approxi-
mately 35 percent is disposed of in surface
impoundments, 5 percent is disposed of
in landfills, and less than 1 percent is
disposed of in  waste piles or by land
application.
Source: Solving the Hazardous Waste Problem: EPA's RCRA Program, EPA/530-SW-86-037, November 1986
                                           11-15

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                                                                                 EXHIBIT H
       Guide #4
     Spring 1991

Waste Reduction
      Options
Electroplating
                          The best waste reduction options fall into two categories: those that
                          eliminate wastes, emissions, or discharges at the source through changes
                          in operating practices, technologies, input materials, or products; and
                          those that recover and recycle spent materials.
   Use good operating procedures.

    O Check process tanks every month for spills,
      leaks, and overflows.
    O Maintain racks.
    O Check barrels to make sure they are draining
      efficiently.
    O Store materials and supplies properly to
      maintain their shelf life.
    O Use drain boards to catch drips.
  Use other available technologies.

    O If space permits, use multiple rinse tanks,
      which require less waf er.
    O Use spray rinses and air knives to keep solu-
      tions inside process tanks.
    O Use air agitation in rinsing solutions to improve
      rinsing efficiency and to lower the amount of
      rinsewater used.
    O Use flow restrictors to avoid wasting water.
     Flow controls that use conductivity cells will .
     ensure that water flows only when needed for a
     process.
    O.Use noncyanide plating solutions to reduce  ;
     pretreatment of solutions and to reduce health
     and safety hazards.
   The state of Georgia has a new Hazardous Waste
   Reduction Planning requirement. Please request
   Guide #1 for more information.
                         O Use trivalent instead of hexavalent chromium
                           plating and chromating solutions to reduce
                           health risks. Because trivalent chromium
                           processes are more dilute than hexavalent
                           processes, losses to the rinsing system are
                           reduced.
                         G Use nonchelated process chemical baths to
                           reduce hazardous waste generation.


                       Control dragout, the amount of excess solution that
                       gets carried out of the bath along with the work-
                       piece.

                         O Use automated speeds for withdrawing parts
                          from processing solutions to control dragout.
                         O Extend drain times to reduce dragout.
                         O Place parts in the solution with points or corners
                          downwards.           '


                       Recycle dragout solutions.

                         O Use a nonflowing rinse or an empty tank to
                          retain process solutions. These solutions can be
                          returned to the process tank, with or without
                          further separation or concentration.

                       Switch to deionized water for replacing water that
                       evaporates from plating process solutions. Tap or
                       softened water is a potential contaminant to pro-
                       cessing solutions.
  For more information, contact the Pollution Prevention Coordinator at 404/894-3806
  Environmental Science and Technology Laboratory Atlanta, Georgia 30332
                                                       Gcorm Tech
 Printed on recycled paper
                                             n-i6

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 true of checklists.  Decision trees also describe a train of events sequentially through time;
 however, they explicitly involve points at which the user, depending on the outcome of given
 events, may need  to divert from one course of action to another.  This is similar to the
 switching of a train from one track to another, depending on the schedule of other trains,
 etc. Not all flow charts involve decision points. Exhibit I presents a flow chart.

 d.     Provide Samples

       Sometimes small businesses  are  required  to submit information (for example,
 notifications, reports, data, etc.) to the agency, as part of their reporting requirements.  In
 such instances you should consider providing a sample of the type of information you expect
 to receive.  Whenever feasible,  prepare  sample forms or sheets that the small business
 person may use to complete required information for reporting purposes (e.g., monitoring
 data, emission test results, etc.).  Exhibit J shows a sample hazardous waste label.

 e.     Simplify Calculations

       Small business  people typically  have  a  problem dealing  with formulae  and
 calculations.  And yet,  there is no  easy way to simplify calculations; by their very nature,
 formulae are the simplest form of expressing a numerical relationship.  How then, does one
 go about simplifying it?  Perhaps what is needed is  a combination of simplification and
 clarification.  For example, consider a complex formula involving several variables, each of
 which may be independently determined:

       •     You could break the formula up into its various components, providing
             smaller (and presumably easier to use) formulae for each.

       •     Then you would explain where the reader must obtain the data to use
             as inputs  for these smaller formulae. This should be done in a logical
             fashion, so that the most basic information is collected first, and is then
             used to derive the other values.

       •     Finally, you would instruct the  reader to  insert the values for the
             various components into the original formula to calculate the result.

       When instructing the reader on how to perform the calculation, you should simplify
 some of the terminology for different numerical components. When the regulations permit
 it, recommend  using data derivations rather  than  actual measurements (which may be
 difficult and expensive to do). Itemize information that the reader needs to obtain. Provide
blank forms to collect data for input into the calculations, and pinpoint sources for obtaining
 the data.  When appropriate, tell the reader how to  obtain the data.  Be flexible about
measurement units required. When appropriate, provide information on derivations, metric
conversions, standard values, etc.
                                       11-17

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                                                                                           EXHIBIT I
                                           Product Development:
                                    Product discovery
                                    Laboratory & greenhouse testing
                                    Experimental use permit obtained from EPA
                                    Large-scale field testing
                                                Application:
                                      Registrant submits test data, application
                                   to register product, draft labeling, & tolerance
                                         petition (for food-use pesticide)
                                           Registration Review:
                              Review of Data:
                                  - toxicology           - ecological effects
                                  - residue analysis       - exposure assessment
                              Are data valid?
                              When used according to label directions, does the pesticide
                              pose unreasonable risks of adverse effects to human health
                              and the environment?
                           Approval:
                      EPA establishes tolerance
                       for food use pesticide,
                   approves registration, publishes
                      notice in Federal Register
                    Returned:
           EPA returns application, noting:
           •  need for more or better data
           •  need for Labeling modifications
           •  need for use restrictions
                    Producer markets product for
                       use according to label
J
                      Figure 4 - Pesticide Registration Process for New Chemical

Source: EPA's Pesticide Program, 21T-1005, May 1991
                                               11-18

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                                                                     EXHIBIT J








!
HAZARDOUS WASTE
FEDERAL LAW PROHIBITS IMPROPER DISPOSAL
If found, contact the nearest police or public
safety authority or the U.S. Environmental
Protection Agency.
Proper D.O.T. UN or
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Hpnoratnr
Arlrlri>Ŧ:<:
firy Sfato
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-------
       Often, calculations are best done by example, supplemented by a description of the
 steps needed to perform the calculation.  However, it may not be feasible to use examples
 to  explain all  calculations; the more complex calculations get, the less likely that  the
 methodology will be effectively transmitted exclusively via a publication. This is especially
 true when one calculation requires data derived from another, and so on in a confusing and
 tangled progression. There is a certain point beyond which it is not feasible to clarify or
 simplify formulae, because they have become so complex.  In such cases, despite all your
 efforts  to simplify  and clarify  it,  the  business may need to obtain support beyond  the
 enabling document. Recommend several options to seek assistance (i.e. State small business
 assistance center, or local environmental agency).

       Appendix B provides  an example of how  a  calculation of emission rates may be
 simplified and clarified.
  4.    .- Presentation Options
       In this section you  will read  about some of the options for presenting your
information. Presentation options grab the reader's attention and make your information
jump out at him or her.  In addition, some options make your document more polished and
attractive.  We have divided these options into two main areas - highlighting and enhancing
appearance.

a.     Highlight Important Information

       When motels or diners want to attract business they have a flashing neon sign
outside.  When airlines want you to take a closer look at their  low, low fares, they put in a
full-page ad in magazines. When there
is a major item of news, the newspapers
have large bold letters splashed across
their front pages.  So what do you do
when  there is  something   in  your
document  that  you  absolutely  want
readers to look at?  You use similar (if
less dramatic or gaudy) methods.
       One of the most basic ways of
highlighting information is to use titles
for the various topics  and sections in
your document.   A tide stands  out,
because it appears in the page by itself;
by virtue of  this fact  it automatically
draws  attention to itself.   Once  you
  PRESENTATION OPTIONS
                                         isr;
Highlight important information

Enhance the appearance of your document;

•      Type of paper                j

Ŧ      Artwork

•      Color                      ;
                                       11-20

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 have drawn the reader's attention, use the title to tell the reader what he or she is about to
 read.  Don't be ambiguous with  the title - essentially summarize the material  it covers,
 using a word or short phrase.  Reading a document that has sections without titles is like
 trying to shop in a grocery store with aisles that have no signs above  them: it can be done,
 but it takes longer.

       Another thing to keep in mind when preparing titles is to present them in some kind
 of hierarchy, much in the manner that theatrical or other performances are billed.  The
 main act (or player) gets top billing with its name in large letters; less well known acts get
 second or third billing, with their names getting successively smaller. Likewise,  the main
 title in your section should be large, bold, perhaps within a shaded box, and perhaps
 centered on the line.  Other titles should be smaller, and perhaps left justified.

       Titles are not the only parts of your document that may be put in bold letters or in
 a shaded box.  Any other information in the text that you wish to emphasize may be made
 bold or inserted in a shaded box.  Alternatively,  you may wish to underline the passage, or
 italicize it, or combine these two options with bold face and shading options.  Keep in mind,
 however, that you should reserve such highlighting options for instances where highlighting
 is useful and necessary.  Too much highlighting makes it difficult for readers to distinguish
 between what  is essential and what is merely nice for them to know.

      Another useful tool for emphasizing information is to put it into box insets.  A box
 immediately catches the readers eye. Once again, remember not to overuse this tool. Also,
 do not use boxes for lengthy passages of text; keep the boxes uncluttered and easy to read.
 If the material in a box looks the  same as the material outside it, people are less likely to
 read what's in the box.

 b.     Enhance the Appearance of Your Document

      We have outlined three methods to enhance the appearance of your document. All
of them are typically more expensive than  simply  producing your document  on a word
processor and  using desk-top publishing software. Your flexibility in using these methods
may depend on the budget at your disposal for the production of the enabling document.

      •     Type of Paper The  paper you use may be glossy, bond with high rag
            content, plain, etc. Generally, glossy paper and heavy paper with high
            rag content are considered to  be more "classy" than plain computer
            print paper. People  tend to read documents printed on  these types of
            paper with more enthusiasm than documents printed on plain paper.

      •     Artwork   You may  choose to  include photographic illustrations or
            other  enhancing  artwork in your enabling document.   Artwork,
            (particularly photographs) breaks up the monotony of continuous text,
            and makes  the document look "professional."   Unfortunately, to


                                      11-21

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incorporate  such artwork into your documents you would generally
need the services of a professional printing or publishing outfit.

Using Color  Color enhances the visual aspect of documents.  Consider
television: would you rather watch your favorite show on black-and-white TV
or color TV?  It's the same way with reading material.  On the down side,
however, color documents are usually more expensive to produce than non-
color ones (which is also true for TV sets). Although it is possible to produce
color documents at your own desk, you would first need  access to a color
printer (preferably a laser printer if you want to do fancy stuff). Such printers
are not common, and are quite expensive to purchase.
                          11-22

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                                         APPENDIX A
                   A CHECKLIST FOR YOUR ENABLING DOCUMENT
        SMALL BUSINESS ISSUES

 D      Have you addressed the questions frequently asked by small businesses?

 D      Have you stated that there may be requirements from other agencies that the reader may need to
        comply with?

 D      Have you mentioned that your agency can answer questions only about its own initiative?

 D      Have you considered if some of your readers may be in lower educational or reading levels?

 D      If some of your readers are in lower educational or reading levels, have you prepared your document
        accordingly?


        CONTENT  & FORMAT

 D      Have you prepared a summary sheet as an overview of the agency's initiative?

 D      Have you included a section that presents the information about  the initiative in a question-answer
        format?

 D      Do you have a disclaimer?

 D      If your document is long and has many sections, have you included a table of contents?

 D      Have you included contact phone numbers and addresses?

 D      Have you included a space for the state or local agency to insert their contact phone numbers and
        addresses?
                                                                                •>

 D      Have you referred  the reader to the state or local agency for additional assistance?


        STYLE

 D      Have you steered away from "technicalese?"

D      Have you provided definitions beside the term being defined?

D      Have you avoided lengthy verbatim quotations?

D      Have you kept the  language conversational and informal?

D      Have you kept your paragraphs and sentences to a reasonable length?

D      Have you been direct in telling the readers what they need to know?


                                              A-l

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        COMMUNICATION TOOLS




D      Have you used illustrations?




D      If you haven't used illustrations, is it because they were not appropriate?




D      If you have used illustrations, have you kept them simple?




D      If you have data, did you use charts or tables to present them?




D      Have you provided checklists and/or flow charts for the reader to use?




D      Have you provided samples of forms or sheets that the reader may  use?




D      Have you simplified complex calculations by breaking them into smaller formulae?




D      Do you have a logical, step-by-step description of how the calculation needs to be done?




D      Have you directed the reader to the source of input data for the calculation?




D      Do you have an example calculation?







        PRESENTATION OPTIONS




D      Have you highlighted important  information?




D      Have you taken care not to overuse highlights?




D      Do you have titles that are descriptive and follow a hierarchy?




D      Have you used box insets to draw attention to important information?




D      If your budget permits, have you unproved the  appearance  of your document by using:




        D      good quality paper?




        D      artwork, such as photographs, etc?




        D      color?
                                                A-2

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                                   APPENDIX B
                            EXAMPLE CALCULATION
       Consider a glass melting furnace operation that uses arsenic as a fining agent in the
manufacture of glass, and has uncontrolled arsenic emissions.  Uncontrolled emissions are
the inorganic  arsenic in the glass melting furnace exhaust  gas precluding any add-on
emissions control device.  CFR 40, Part 61, Subpart N (National Emission Standards for
Inorganic Arsenic Emissions from Glass Manufacturing) requires owners or operators to
determine the uncontrolled arsenic emission rate every 12 months. (This 12-month period
coincides with the period for submitting various reports, as required by  other parts of the
regulation.) Now let us suppose you want to explain to the owner or operator of the furnace
how they can determine the emission rate.  The following  example demonstrates  how
formulae and methodologies described in the regulations may be simplified and explained
for the small business person.
  DETERMINING UNCONTROLLED ARSENIC EMISSIONS
      As an owner or operator of a glass melting furnace  with uncontrolled arsenic
emissions, you are required to determine the uncontrolled arsenic emission rate for your 12-
month reporting  period.  The steps outlined below  should  enable  you to accurately
determine this rate.  If you need assistance with these calculations, contact us at the phone
number or address shown on the last page.
  Step 1:
      You will need to do the following mathematical calculation for each type of arsenic-
containing glass you produce.

Step A:      Gather the  following information for each type of arsenic containing glass
            produced:

      Ab    -      The fraction by weight of elemental arsenic in the fresh batch.

      Wb   -      Weight in grams of fresh batch melted per kilogram of glass produced.

      Ac    -      The fraction by weight of elemental arsenic in the cullet.
                                       B-l

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       Wc    -      The weight in grams of cullet melted per kilogram of glass produced.

       Ag     -      The  weight in  grams  of elemental arsenic per kilogram  of glass
                    produced.

Step B:       Multiply Ab by Wb.

Step C:       Multiply Ac by Wc.

Step D:       Add the results of Step B and Step C. Then, from this sum, subtract Ag.

       The  result of the calculation in Step D =  T, the theoretical uncontrolled arsenic
       emission factor.

       You  will need to use T to conduct the calculations described in Steps 2, 5, and 6.
  Step 2:
       You will need to do the following mathematical calculation for each type of arsenic-
containing glass you produce.

Step A:      Gather the following information for each type of arsenic containing glass
             produced:

       T     -     The theoretical uncontrolled emission factor, as calculated in Step 1.

       G     -     The quantity (kg) of glass produced during the 12-month period.

Step B:      Multiply T by G.

Step C:      Divide the result of Step B by 1 million, or 106.

       The result of the calculation in  Step C = Y, the theoretical uncontrolled arsenic
       emissions for the 12-month period.

       Repeat this calculation for each arsenic-containing glass type you produce. Once this
has been done, identify the arsenic-containing glass type with the highest value for Y - the
highest theoretical uncontrolled arsenic emissions. The remaining steps will be  completed
using information for that glass type.
                                        B-2

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   Step 3:
       You will conduct this  step for the arsenic-containing glass type  with the  highest
theoretical uncontrolled arsenic emissions. This is the glass type with the highest value as
calculated in Step 2 above. In this step you will need to conduct emission testing using the
following test methods and procedures:

       (a)    Use Method 108 in Appendix B of 40 CFR Part 61 to determine the
              arsenic emission rate in grams per hour.  The emission rate is to be
              determined using the arithmetic mean of the results of three 60-minute
              test runs.

       (b)    Use the following methods in Appendix A of 40 CFR Part 60:

              (i)    Method  1 for sample and velocity traverse.
              (ii)   Method 2 for velocity and volumetric flowrate.
              (iii)   Method 3 for gas analysis.
              (iv)   For sources equipped with positive pressure  fabric filters, use
                   Section 4 of  Method 5D to  determine a suitable  sampling
                   location and procedure.

In this step you have  determined the actual uncontrolled arsenic emission rate  during
production of the arsenic-containing glass type with the highest theoretical uncontrolled
arsenic emissions.
Step A:      Gather the following information:

       Ea    -      The actual uncontrolled arsenic  emission rate (in grams per hour,
                   g/h). This is the result of your calculations in Step 3, above.

       P     -      The rate of glass production (in kilograms per hour, kg/h). To obtain
                   the value of P, divide the weight (kg) of glass pulled from the furnace
                   during the emission test by the number of hours (h) it took to perform
                   the test in Step 3, above.
                                        B-3

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Step B:      Divide  Ea by P.  Your  result  should be expressed in grams of elemental
             arsenic per kilogram of glass produced.

       In this calculation you have determined the actual uncontrolled arsenic emission
       factor R.
  Steps-
     A:      For this calculation you will need the following information:

       Ra    -      The actual uncontrolled arsenic emission factor (g/kg) calculated in
                    Step 4, above.

       T     -      The theoretical uncontrolled arsenic emission factor (g/kg) calculated
                    in Step 1, above, for the same glass type for which R, was determined
                    (the  glass  type with  the highest theoretical  uncontrolled arsenic
                    emissions).

Step B:      Divide R, by T.

       The resulting value, F, is what is called a correction factor. The correction factor is
a factor which makes an adjustment for the difference between the theoretical uncontrolled
emission factor, T, and the actual uncontrolled emission factor, R,.
  Step 6:
Step A:      Gather the following information for the calculation:

       T     -     The theoretical uncontrolled arsenic emission factor as calculated in
                   Step 1, above.

       F     -     The correction factor calculated in Step 5, above.

       G     -     The quantity (kg) of glass produced during the 12-month period.
                                        B-4

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Step B:      Multiply T by F by G (T x F x G) for each arsenic containing
             glass type that you produce. The product of this calculation is
             called the "Individual Rate" for each glass type.

Step C:      Add the products of Step B for each glass type. In other words, in Step B you
             calculated  the Individual Rates for each  glass type.  If you  produce four
             arsenic  containing glass  types, you did the calculation in Step  B four times.
             Add the results of each Step B calculation.  This gives you what is called the
             "Total Rate."

Step D:      Divide the Total Rate, which you calculated in Step C, by one  million (10*).
             The result  is the uncontrolled arsenic emission rate in Mg/Year.
                                        B-5

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                                    TECHNICAL REPORT DATA
                             (Please read Instructions on the reverse before completing)
 1. REPORT NO.
    EPA-453/B-93-023
3, RECIPIENT'S ACCESSION NO.
 4. TITLE AND SUBTITLE
      A  Guidebook for Explaining Environmental
        Regulations to Small  Businesses
                                                             5. REPORT DATE
                                                                April  1993
6. PERFORMING ORGANIZATION CODE
 7. AUTHOR(S)

  Rahul Chettri and Stefani Olsen
8. PERFORMING ORGANIZATION REPORT NO
9. PERFORMING ORGANIZATION NAME AND ADDRESS

  ViGYAN Inc.
  5203  Leesburg Pike
  Suite 900
  Falls Church. VA  22041-3406	
                                                             10. PROGRAM ELEMENT NO.
11. CONTRACT/GRANT NO.
  EPA 68-D1-0073
 12. SPONSORING AGENCY NAME AND ADDRESS
                                                             13. TYPE OF REPORT AND PERIOD COVERED
  Emission Standards Division (MD-13)
  Office of Air Quality Planning and Standards
  U.S. Environmental Protection Agency
  Research Triangle Park. NC  27711	
14. SPONSORING AGENCY CODE
 15. SUPPLEMENTARY NOTES
  BSD Work Assignment Manager:   Ms. Deborah M. Elmore
                                  MD-13; Telephone:   (919)  541-5437
 16. ABSTRACT
  This report was prepared by the EPA's Control Technology Center (CTC)  in support
  of the Federal Small Business Assistance Program.  This report presents guidelines
  on how to prepare materials that explain technical information in layman's terms,
  specifically  focusing on producing enabling documents.   Enabling documents explain
  new standards and rules to  small business operators, conveying the information
  that they will need to know in order to comply with these standards and regulations.
  The document  discusses small business'  concerns and perceptions of government
  and regulations;  writing for your audience; document content,  format,  and style;
  use of graphics and other communication "tools"; and presentation options.
                                               U.S. Env:; . •
                                               Region 3,
      ''.vj.i:,n Agency
      •_2j)
      3>'3rd, 12th
 7.
                                KEY WORDS AND DOCUMENT ANALYSIS
                  DESCRIPTORS
                                               b.IDENTIFIERS/OPEN ENDED TERMS
             c.  COSATI Field/Group
 Small business  assistance

 Compliance  - enabling documents

 Non-technical writing
 8. DISTRIBUTION STATEMENT
Release Unlimited
                                               19. SECURITY CLASS (This Report)
                                                                          21. NO. OF PAGES
                                               20. SECURITY CLASS (This page!
                                                                          22. PRICE
EPA Form 2220-1 (Rev. 4-77)   PREVIOUS EDITION is OBSOLETE

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