United States
Environmental Protection
Agency
Office of Water Regulations
and Standards
Washington DC 20460
EPA 440/2-82-014
October 1982
Water
Economic Impact Analysis
of Proposed Effluent
Guidelines and Standards
for Deink Subcategory
of the Pulp, Paper,
and Paperboard Industry
           QUANTITY

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    ECONOMIC  IMPACT  ANALYSIS  OF PROPOSED EFFLUENT
LIMITATIONS AND STANDARDS FOR THE DEINK SUBCATEGORY IN
       THE PULP,  PAPER AND PAPERBOARD INDUSTRY
                     Prepared for
         U.S. Environmental Protection Agency
      Office of Water  Regulations and Standards
               Washington/  D.C.   20460
                          by
                  Meta Systems, Inc.
                     Cambridge,  MA
                   Contract Number

                      68-01-6162

                     October 1982

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                                 PREFACE
This document 1s a contractor's study prepared for the Office of Water
Regulations and Standards of the Environmental Protection Agency (EPA).
The purpose of the study is to analyze the economic impact which could
result from the application of effluent standards and limitations issued
under Sections 3-1, 304, 306 and 307 of the Clean Water Act to the Pulp,
paper, and paperboard industry.

The study supplements the technical study (EPA Development Document)
supporting the issuance of these regulations.  The Development Document
surveys existing and potential waste treatment control methods and technology
within particular industrial source categories and supports certain standards
and limitations based upon an analysis of the feasibility of these standards
in accordance with the requirements of the Clean Water Act.  Presented in
the Development Document are the investment and operating costs associated
with various control and treatment technologies.  The attached document
supplements this analysis by estimating the broader economic effects which
might result from the application of various control  methods and technologies,
This study investigates the effect in terms of product price increases,
effects upon employment and the continued viability of affected plants,
effects upon foreign trade and other competitive effects.

The study has been prepared with the supervision and review of the Office
of Water Regulations and Standards of EPA.  This report was submitted in
fulfillment of Contract No. 68-01-6162 by Meta Systems, Inc.  The analysis
was completed in October 1982.

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                             Table of Contents


                                                                   Page No.

List of Tables	    i

List of Figures	   ii

1.  Summary	1-1

2.  The Economic Assessment Methodology	2-1
       Introduction	2-1
       Costs of Compliance	2-3
       Demand/Supply Analysis	2-3
       Total Costs of Compliance	.  •  2-10
       Capital Availability	2-10
       Mill Level Impact and Closure Analysis   	  2-11
       Employment and Indirect Effects 	  2-12
       Small Business Analysis 	  2-15

3.  Industry Structure, Financial Profile, Pricing 	  3-1
       Industry Structure	3-1
       Financial Profile	3-2
       Pricing	3-3
       Detailed Description of Product Sectors  	  3-3

4.  Effluent Control Guidelines	4-1
       Introduction	4-1
       Option Descriptions  	  4-1

5.  Economic Impact Analysis 	  5-1
       Introduction  	  5-1
       Base Case Forecast	5-1
       BAT Impacts	5-4
       NSPS Impacts	5-7
       Capital Availability	5-8
       Employment and Indirect Effects 	  5-12
       Small Business Analysis 	  5-12

6.  Limits of Analysis	  6-1
       Base Case Projections	6-1
       Costs of Compliance	6-2
       Demand/Supply Analysis	6-2
       Total Costs of Compliance	6-3
       Mill-Level Impacts and Closure Analysis  	  6-4
       Capital Availability 	  6-5
       Employment and Indirect Impacts	6-5

Appendix A.  Derivation of  Capital Recovery Factor 	  A-l
Appendix B.  The 308 Survey	B-l
Appendix C.  Demand/Supply  Methodology 	  ...  C-l
Appendix D.  Simplified Demand Curves	D-l

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                               List of Tables


                                                                   Page No.

Section 1;  Summary

1-1    Summary of Base Case Forecast	1-8
1-2    Summary of Analysis of PCS BAT Impacts	1-9
1-3    NSPS Impact Summary Table	1-11
1-4    Summary of Capital Availability 	  1-12

Section 2;  The Economic Assessment Methodology

2-1    Relationship of Analyses and Regulations	2-1
2-2    Relation of Subcategories to Product Sector
          Capacity Expansion	2-6

Section 5;  Economic Impact Analysis

5-1    Summary of Base Case Forecast:  Product Sectors  	  5-2
5-2    Summary of Base Case Forecast:  Subcategories	5-3
5-3    PCB Monitoring Costs at Direct Discharging Mills
          (BAT and NSPS)	5-5
5-4    PCB BAT Control Costs for Direct Discharger Mills  	  5-5
5-5    Results of BAT Analysis	5-6
5-6    NSPS Costs of Compliance for Model Mills	5-8
5-7    Total Costs of Compliance, Price and Output Impacts
          Due to NSPS:  Product Sectors	5-9
5-8    Total Costs of Compliance by Subcategory  	  5-10
5-9    Capital Availability Analysis 	  5-11

Section 6;  Limits of Analysis

6-1    Price and Output Changes from the Base Case With
          Different V^Ia^s C^r ii'aĞ Capital Recovery Factor	5-3
6-2    Effect of Alternative Assumptions About the Share  of
          New Source Capacity Expansion on Costs of Compliance . . Ğ  6-4

Append ice s

A-l    Alternative Derivations of Capital Recovery Factor	A-5
C-l    Summary of Demand Elasticities	C-20
C-2    Average Annual Percent Change of Economic Variables
          in DRI Control Forecast	C-22
D-l    Parameters for the Product Sector Demand Curves	D-2

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                              List of  Figures


                                                                   Page No.

Section 2:  The Economic Assessment Methodology

2-1    Major Elements of the Analysis. .......  .  .......  2-2
2-2    Base Case Demand/Supply	2-9
2-3    Impact of Treatment Costs ........  	  .....  2-9

Appendices

C-l    Demand/Supply Analysis	C-3
C-2    Shift in Supply Curve Due to Treatment Costs	C-4
C-3    Example of Marginal Cost and Average Cost Curves	C-5
C-4    Example Where Marginal Cost Equals Average Cost  	  C-5
C-5    An Example of a Constructed Supply Curve	C-7
C-6    Supply Curve Resulting from the Reranking
          of Mills with Treatment Costs	C-ll
C-7    Modeling Capacity Expansion Using the
          Product Sector Supply Curves .... 	 C-14
                                     11

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                                 Section  1

                                   Summary
Introduction

    This report analyzes the economic impacts of proposed effluent guidelines
limitations on the Deink Subcategory in the Pulp, Paper and Paperboard  Industry
for PCS control:  Best Available Technology (BAT) and New Source Performance
Standards  (NSPS).  No effluent guidelines limitations are proposed for  Pre-
treatment Standards for Existing Sources  (PSES) or Pretreatment Standards  for
New Sources (PSNS).  Two sections of the subcategory are affected:  Deink-
Tissue and Deink-Fine.  Mills in these subcategories produce output in  the
following product sectors:  Bleached and Unbleached Kraft Papers, Uncoated
Preesheet, Uncoated Groundwood, and Tissue.  Since 86 percent of Deink-Fine
production is Uncoated Fresheet and 95 percent of Deink-Tissue production  is
Tissue, only impacts for these two product sectors are estimated.  New  capacity
subject to new source standards is expected to occur only in the Tissue product
sector.  The impacts analyzed are:  total costs of compliance, the resulting
increase in production costs, changes in prices and the quantity produced,
capital availability, mill closures, impacts on the number of persons employed,
indirect impacts, and impacts on small businesses.

    Following this Summary, Section 2 gives a detailed discussion of the
methodology used in the economic analysis.  Section 3 presents descriptions
and analysis of the structure of the industry, financial profiles of firms
and mills, and the pricing structure of the Pulp, Paper and Paperboard
Industry.  This section is based on data from various sources, including a
financial survey of the industry, Data Resources, Inc., the EPA Development
Document,* the American Paper Institute, Standard and Poor's Corp., U.S.
Department of Commerce, the Federal Trade Commission, and trade literature.
Section 4 presents a description of the regulatory controls analyzed.   The
last two sections present the results of the economic analysis and the
limits of the analysis.  These are based primarily on data from the 308
Survey, Data Resources, Inc., and EPA.


Section 2:  Methodology - Economic Impacts

    This section presents the methodology, assumptions and data sources used
in the economic assessment of the effect of proposed BAT and NSPS regulations
for PCB control on the Pulp, Paper and Paperboard Industry.  A methodology
using demand/supply analysis was developed to determine the likely effect  of
NSPS regulations on price, output, and capacity in the industry given Base
Case estimates of these variables and unit costs of compliance for new
   *U.S. Environmental Protection Agency, Effluent Guidelines  Division,
"Development Document for Proposed Effluent Limitations Guidelines and New
Source Performance Standards and Pretreatment Standards for  the  Pulp,
Paper and Paperboard and the Builders' Paper and Board Mills Point Source
Categories", Washington, DC, December 1980, EPA 440/1-80/025-6,  and  also
the Final Development Document, October 1982.

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source mills.  Since some existing mills would incur costs  to comply  with
BAT, a mill closure methodology was developed also to analyze these impacts.
The results of the capital availability, employment and indirect  impacts and
social costs analyses flow directly from the results of the NSPS  demand/
supply and BAT plant-level analyses.
    Costs of Compliance^

    Before examining impacts of the proposed regulations on price, output
and capacity expansion, EPA estimated unit costs of compliance for mills
in each subcategory, based on model mill sizes for each subcategory  and an
assumption of 330 operating days per year.

    Results for three kinds of costs are presented:  capital, operating
and maintenance, and total annual costs.  Total annual costs are  the sum
of operating and maintenance costs and capital costs multiplied by a
capital recovery factor (CRF).  The capital recovery factor indicates how
many dollars per year a company must earn per dollar of invested  capital
to cover taxes, depreciation and the required return on capital.  The
value of the CRF used is .22.  Real costs of compliance are assumed  to
remain unchanged between 1978 and 1985.
    Demand/Supply Analysis

    The core of the approach to estimating the  impact of NSPS  regulations
on the industry is a microeconomic demand/supply analysis  for  each market
 (product) sector of the industry.   (Analyses of proposed regulations  for
existing sources do not use demand/supply analysis.)  The  analysis produces
both a Base Case  (assuming no new regulations)  forecast of price, output,
and capacity expansion for each product sector  and  forecasts of  the effects
of the cost of various treatment options on those variables.   The approach
assumes that prices are determined by the costs of  new mills.  In particu-
lar, the increase in unit total annual costs at new mills  due  to compliance
costs is assumed to determine the increase in price.  The  demand curve  then
determines the reduction in output needed to accommodate that  price in-
crease.  The decrease in output is assumed to be absorbed  entirely by an
equivalent reduction in the amount of new source capacity  expansion subject
to the proposed regulations.  In the post-control cases, variable costs are
assumed to include total annual costs of pollution  control.  Unit com-
pliance costs for each sector are an average of the compliance costs  for
each subcategory producing that product weighted by production shares.
Market or product sectors rather than subcategories are used because  the
relevant set of competing products depends on product type,  not  manu-
facturing process.  The organization of the industry into  product sectors
corresponds closely to product groups used by The American Paper Institute
 (API).

    The  long-run  supply curve is assumed to be  a horizontal  line with marginal
cost equal to the unit production costs  (including  annualized  capital costs)
                                     1-2

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of new capacity.  This reflects the assumption of long-tun equilibrium  that
output expands to meet any demand for it at a price equal to or greater  than
its full unit costs of production.  This implies a growth rate of new capacity
which is used to estimate total costs of compliance for  new sources.  Rather
than attempting to estimate Base Case production costs for each product  sector
explicitly, it is assumed that the 1985 Base Case price  estimates already re-
flect these costs, i.e., that the 1985 Base Case forecasts depict a  long-run
equilibrium situation.  This assumption allows much simplification and  is not
crucial to the analysis because we are interested primarily in the incremental
impacts of the regulation.

    The demand for each product sector is modeled using  demand equations
estimated by Data Resources, Inc. and linked with DRI's  macroeconomic
forecasts over the period of the analysis.  The growth rate of demand is
the stimulus which leads to corresponding growth in capacity to meet
demand at the constant long-run cost.

    The interaction between supply and demand is modeled by solving  the
system of supply and demand equations for each product sector  for equi-
librium values of price and output for each year of the  forecast period.

    All reductions in output are assumed to be borne  by  new source capacity.
Specifically, the rate of capacity expansion over the period 1985-90 is
assumed to be reduced so that the annual loss of output  in 1990  relative to
the Base Case is equal to the cumulative reduction in new source capacity
over the period.  There is assumed to be only a single price increase over
the period due to the per ton compliance costs of new capacity.  These
assumptions are consistent with the assumption that existing capacity and
new capacity not subject to NSPS regulations produce  at  the same level over
the forecast period as in the Base Case.
    Base Case Forecast.  Base Case estimates of price, output,  capacity
expansion, new source capacity and cash flow are  made  for  each  product
sector for the period 1985-90.  Given predicted relationships between
product sectors and technical subcategories, rates  of  capacity  expansion
over the period are also estimated for product sectors.  The Base  Case
assumes that treatment controls to meet promulgated BAT, PSES,  NSPS, and
PSNS regulations are already in place.
    Total Costs of Compliance

    Costs of compliance for BAT are computed  by  imputing  average  costs of
compliance for each subcategory to individual mills  (i,e.,  for  monitoring
costs) or by using mill-specific costs computed  by EPA where  available.
These costs are then summed over all existing mills  to determine  total
costs of compliance.

    Total costs of compliance for NSPS are  found by  multiplying total new
source capacity in each product sector or subcategory  by  the  relevant value
for unit costs of compliance.
                                     1-3

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    Capital Availability

    The capital availability analysis examines the ability of the  industry  to
finance investments in new capacity both without and with pollution controls.
The analysis compares the cash flow available in a given year for  investment
with the total capital costs of normal capacity expansion and the  capital and
variable costs of compliance with the proposed regulations.  Unit  capacity
costs are used to estimate the total costs of capacity expansion over  the
period as an input to the capital availability analysis.  This corresponds
to a worst-case "capital squeeze" situation.


    Closure Analysis

    In the closure analysis/ the estimated compliance costs  for individual
existing mills are compared with estimated mill sales to determine if  the
impact is significant.  In addition/ profit and loss statements are devel-
oped for mills which also have financial data available from the Economic
308 Survey to determine the effect of treatment costs on their profitability.
These results are used to evaluate the results for the other mills using the
simpler treatment costs to sales impact ratio.

    Comparing the total annual costs of compliance with the  annual sales
value of the production of a mill gives a rough measure of the size of the
economic impact.  We assumed that a cost to sales ratio of less than one
percent implies a negligible impact, while a ratio of greater than four
percent may indicate a significant impact, i.e., the possibility of
closure.
    Employment and Indirect Impacts

    Emplovment Impacts.  Changes  in output due  to changes  in  capacity
expansion also cause changes in employment relative  to  the Base  Case.  (At
least some of this loss will be offset due to increased purchases  and
investment in other industries.)  Rough estimates of  these employment
changes can be obtained by multiplying the change in the value of  output
by average sales per employee figures.  The change in sales is obtained by
multiplying the total change in output by the Base Case industry average
price.
    Indirect Effects on Earnings  and  Employment.   Direct impacts from
pollution control  regulations such as output  reductions  can be  expected to
have  indirect  effects, arising  from the  reduction  in demand for inputs and
reductions  in  consumption  because of  both  direct and indirect losses in
earnings.   Input/output analysis  provides  a straightforward framework for
accounting  for these indirect effects as long as the direct effects are
small and a number of  other  important limitations  are recognized.   An
earnings/sales multiplier  is developed to  relate changes in industry sales
due to the  proposed regulations to changes in value-added (earnings) in
                                     1-4

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other sectors of the economy.  An average earnings per worker  ratio  is
applied to these changes to obtain impacts on  indirect employment.
    Small Business Analysis

    The Regulatory Flexibility Act of 1981 requires agencies  to  conduct  a
small business analysis to determine whether a substantial  number of  small
entities  (in this case, paper mills) are expected to be  significantly
affected.  If so, a formal Regulatory Flexibility Analysis  is required.
The definition of small entity used in this analysis is  a mill with less
than $10 million in annual sales.  The method used is to classify all
mills in the data sample either as large or small and then  to compare the
distribution of impacts on mills belonging to the two sets.
Section 3;  Industry Structure/ Financial Profile, Pricing
    Industry Structure

    The general structure of the industry was analyzed  in  terms  of  26  product
sectors.  A single mill can have production in more  than one product sector.
Detailed descriptions of each of these product sectors  is  presented in
Volume II of the 1980 Proposal Document.*  A number  of  important product
sector characteristics were found to be associated with the overall
production level.

    The product sectors characterized by medium volume  paper producers are
Solid Bleached Bristols, Uncoated Groundwood, and Bleached Kraft Paper.
These mills tend to have somewhat newer capital stock and  more widespread
regional distribution than the smaller, specialty mills.   Their  productivity
growth rates are moderate with some mills planning expansion.

    The product sectors characterized by large volume paper producers  are
Uncoated Freesheet, Unbleached Kraft Paper, and Tissue.  These firms tend
to be publicly owned and multi-mill.  The mills are  generally new,  with
high productivity growth rates and large planned expansions.
    Financial Profile

    Using data compiled by Standard and Poor Corporation, the  financial
condition of various firms and the different subcategories was analyzed  in
terms of long-run, non-liquid asset ratios.  Twelve firms which have  high
   *U.S. EPA, Office of Water Regulations and Standards,  "Economic  Impact
Analysis of Proposed Effluent Limitations Guidelines, New Source
Performance Standards and Pretreatment Standards for the Pulp, Paper  and
Paperboard Mills Point Source (2 Vols.)," EPA 440/2-80-086, December  1980.
                                     1-5

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ratios of net income to total assets were compared with ten firms which
have low ratios and seventeen small firms.  While a few of the small firms
are clearly in financial trouble, small firms are not necessarily weak
firms.  See the 1980 Proposal Document, Section 4, for a more detailed
discussion, especially on capacity expansion.
    Pricing

    This section addresses the question of how cost  increases  due  to  NSPS
treatment requirements are likely to affect prices in  the Pulp,  Paper and
Paperboard Industry.  First, the historical relationship between costs and
prices is reviewed, both for the industry as a whole and for smaller  seg-
ments.  The results emphasize the effect of- capacity utilization rates on
the ability to cover cost increases.  Next, the effects of  demand  growth
and elasticity of supply and demand on likely price  impacts are  discussed.
Data on predicted end-use market growth and demand and supply  elasticities
in each product sector are used to assess expected price behavior  under
the assumption of competitive markets.
Section 4:  Effluent Control Guidelines
    Best Available Treatment  for Existing  Sources  (BAT)

    BAT effluent  limitations  for direct  dischargers  are  proposed for the
control of PCB's  for  the Deink-Fine  and  Deink-Tissue subcategories.   Two
options are  considered:  the  treatment level  of  best performing existing
mills  (BAT Option 1)  and tertiary  chemically  assisted clarification  (BAT
Option 2).   BAT Option  1 is the  selected option.*
    New  Source  Performance  Standards  (NSPS)

    For  NSPS, two levels  of PCB controls are  analyzed:   the treatment
 level  of best-performing  mills  plus  in-plant  controls (NSPS Option 1) and
 chemically assisted clarification (NSPS Option 2).   NSPS Option 1 is the
 selected option.

 Section  5;  Economic Impact Assessment
     Base Case Forecast

     For the NSPS analysis,  a Base Case forecast for 1985 is estimated for
 price,  output, capacity expansion and cash flow, since that year is the
    * BAT Option 1 corresponds to the BAT Option B in the EPA Proposed
 Development Document.  Similarly, BAT Option 2 corresponds to BAT Option C,
 (BAT Option A is BPT treatment).
                                      1-6

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first full year when compliance with the proposed regulations is required.
These variables are then forecast through 1990 based on a constant real
price and constant annual growth rates for each product sector.  Estimates
are made for the Uncoated Freesheet and Tissue Product Sectors.  The
forecasts are summarized in Table 1-1.
    BAT Impacts

    Fourteen mills in the Deink-Fine and Deink-Tissue subcategories  would
incur BAT compliance costs.  Two options are considered:   the treatment
level of best performing mills  (BAT Option 1) and chemically assisted
clarification  (BAT Option 2). Four mills can meet the proposed  limits  for
BAT Option 1 with existing pollution control treatment  but none can
currently meet the limits for BAT Option 2.  Cost-to-sales ratios  are
estimated for these mills to determine  if any may close.

    The results are shown in Table 1-2.  No mills have  cost-to-sales ratios
greater than four percent under BAT Option 1 so  significant impacts  are  not
expected.  Total costs of compliance are $29.40  million in capital costs
and $9.93 million in total annual costs.  Because all mills have estimated
cost-to-sales ratios of less that four  percent,  no mill closures or
unemployment are expected.

    Under BAT Option 2, three mills have cost-to-sales  ratios greater  than
four percent, indicating possible plant closures.  Nine mills have ratios
in the  range of 2-4 percent.   Total costs of compliance are $59.74  million
in capital costs and $26.11 million in  total annual costs.  Unemployment
associated with these closures  is estimated at 402 employees.

    Under either option, all 14 mills incur monitoring  costs, for  total
annual costs of $250,000, which are included in  the above totals.
    NSPS  Impacts

    Two options for control of PCB's  in  the  Deink-Tissue  and  Deink-Fine
subcategories were considered.  The first equals  the NSPS promulgated
limitations  for conventional pollutants  (NSPS  Option 1) and requires no
additional costs.  The second is chemically-assisted clarification  (NSPS
Option 2), which would impose additional costs.   The results  of  the  NSPS
analysis  are summarized below.

    Units Costs of Compliance, Demand Supply Impacts,  Total Costs of
Compliance.  Total Base Case new source  capacity  subject  to NSPS in  the
Tissue product sector is  41.2 million tons per year over  the  period
1985-90.  The Uncoated Freesheet product sector is predicted  to  have no
new source capacity subject to NSPS.
                                     1-7

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                  Table  1-1.   Summary  of  Base Case Forecast
                                                      Product Sector
                                                  Uncoated
                                                  Freesheet
               Tissue
Price  ($/ton)

Output  (1000 tons)
  1985
  1990
  Average Annual Growth Rate  (%)

Cumulative Capacity Expansionr
  1985-90
      (1000 ton/year)
        Total
        New Source

Cash Flow  (Million $)
   812
 9,238
10,734
     3.0
1,339
4,982
5,264
    1.1
 1,780
 1,050

 1,870
  335
  274

1,660
   Source:  EPA Estimates.
   Note:  All costs  in January 1982 dollars.
                                     1-8

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             Table 1-2.  Summary of Analysis of PCB BAT Impacts
                                     Option 1
Option 2
Number of Mills With
Costs
Monitoring
PCB Control
Total Costs of Compliance
(Millions of 1982 $)*
Monitoring Costs
PCB Control
Total
Distribution of Mill
Treatment Cost to
Sales Ratio
0-1%
1-2%
2-4%
> 4%**
14
10
Total
Capital Annual
0.0 .25
29.40 9.68
29.40 9.93

7
3
4
0
14
14
Total
Capital Annual
0.0 .25
59.74 25.86
59.74 26.11

0
2
9
3
   *EPA originally estimated compliance costs in first quarter 1978 dollars  (ENR
Construction Cost Index = 2683) .  The value of this index in January  1982  is  3726.
The conversion factor is 3726/2683 = 1.389.

   ** Indicates significant impact.

   Source:  EPA estimates.
                                     1-9

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    The results of the NSPS impact analyses of unit costs of compliance,
price and output impacts from the demand/supply analysis, and total  costs  of
compliance are summarized in Table 1-3.  No price or output impacts  are
expected under NSPS Option 1, the selected option.  Under NSPS Option  2,
predicted unit costs of compliance for Deink-Tissue are $101 per ton for
capital costs and $42.6 per ton for total annual costs.  Predicted
production-weighted average unit capital costs for Tissue are $16.2  per ton
and total annual costs are $6.8 per ton.  The expected average price is
$1,346 per ton, or 0.5 percent higher than the Base Case price.  The total
reduction in output predicted in 1990 is 1,160 tons per year, or  .02
percent.  This causes expected new source capacity expansion over the  period
1985-90 to drop to 42.7 million tons.  Total estimated capital costs are
$4.42 million and total annual costs are $1.86 million.
    Capital Availability

    Results of the capital availability analysis are  shown  in Table  1-4.
Total Base Case cash flow for Tissue and Uncoated Freesheet  is $3.53  billion
and the capital costs of Base Case capacity expansion  are $474 million.   In
comparison, the highest 1985 one-year compliance costs  (capital plus  O&M
costs) are $73.3 million for BAT Option 2 and NSPS Option 2.  One-year
compliance costs for the selected options are $32.8 million.  Therefore
capital availability is not judged to be a problem.
    Employment and Indirect Impacts

    The results of the employment and  indirect analyses  for  all  options  are
also shown in Table 1-4 for 1990.  Industry employment reductions  relative
to the Base Case due to output reductions range  from  zero  to 413 jobs,  in-
direct earnings range from zero to $17.2 million, and indirect employment
from zero to 814 jobs.  The lower bounds correspond to the selected  options.
    Small Business Analysis

    Aside from monitoring costs, only 14 existing mills  have  compliance
costs under BAT.  Based on the definition of small mills as those  having
annual product value of $10 million or  less, one of  these fourteen is
classified as small.  This mill is not  expected to close or bear serious
impacts under BAT Option 1, the selected option.
Section 6:  Limits of  the Analysis

    Limits of  the analysis  are discussed  for  five  major  parts:   Base Case
forecast; unit costs of compliance;  the demand/supply  methodology;  total
costs of compliance; and other analyses.   Sensitivity  analyses  are  performed
to determine the most  important parameters which affect  the  impact  estimates.
                                     1-10

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                   Table  1-3.  NSPS  Impact  Summary  Table
               Averages and Totals for  Tissue  Product  Sector
                               (1982 dollars)
                                              NSPS Option 1   NSPS Option  2
Incremental Unit Costs of Compliance  (Deink-Tissue)*
  ($/ton)
     Capital                                         0.0          101
     Total Annual                                    0.0           42.6

Unit Costs of Compliance (Tissue Product Sector)
  ($/ton)
     Capital                                         0.0           16.2
     Total Annual                                    0.0             6.8

Demand/Supply Impacts
  Price  ($/ton)                                    1339            1346
  Percent Change                                     0.0             0.5
  1990 Production Loss  (1000 t/y)                    0.0             1.16
  Percent Change                                     0.0           -0.2

  Reduction in New Source Capacity  (1985-90)         0.0             1.16
     (1000 t/y)
     Percent Change                                  0.0           -0.4

Total Costs of Compliance
  (Millions of 1982 $)
     Capital                                         0.0             4.42
     Total Annual                                    0.0             1.86
Source:  EPA estimates.

   * NSPS Option 1 for PCB control has the same technology  basis  as promulgated
NSPS standards for conventional pollutants.  Therefore,  there  is  no incremental
cost for this option.


Note:  No impacts are projected for the Uncoated Freesheet  product sector  under
either NSPS option.
                                    1-11

-------
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Total costs of compliance are most affected by the share of new capacity
subject to NSPS and the growth rates of the individual product sectors.
The effect of different estimates of the capital recovery factor on unit
costs and price increases is relatively small.
                                    1-13

-------
                                 Section  2
                    The Economic Assessment Methodology
Introduction
    This section presents the methodology, assumptions and data sources  used
in the economic assessment of BAT and NSPS proposed effluent limitations for
PCB's on the Pulp, Paper and Paperboard Industry.  Figure 2-1  shows  the  major
elements and information flows of the analysis.  A methodology using demand/
supply analysis was developed to determine the likely effect of NSPS regula-
tions on price and output in the industry given Base Case estimates  of price
and output and unit costs of compliance for new source mills.  Since some
existing direct discharger mills are expected to incur compliance costs, a
mill closure methodology was developed to analyze the impacts  of BAT costs.
The results of the capital availability and employment and indirect  impacts
analyses flow directly from these results.

    Much of the data and methodology used here are derived from that developed
in the 1980 Proposal Document.*  Because the analysis here covers much  less
ground, reference will sometimes be made to that document, rather than  re-
producing the methodology in full.

    Not all elements of the analysis are performed for each of the
regulations being analyzed in this study; this section describes the
procedures used for each regulation.  These elements and  regulations are
summarized in Table 2-1.
            Table 2-1.  Relationship of Analyses  and  Regulations

Analysis                                                    BAT

Demand/Supply  (including capacity  reduction)
Total Costs of Compliance
Capital Availability
Closure
Employment
Indirect
Small Business
X
X
X
X
X
x 1
X
X

X
X


   *U.S. Environmental Protection Agency, Office of Water  Regulations  and
Standards, "Economic Impact Analysis of Proposed Effluent  Limitations
Guidelines, New Source Performance Standards  and Pretreatment  Standards for
the Pulp, Paper and Paperboard Mills Point Source Category (2  vols.)."  EPA
440/2-80-086, December 1980.

-------
                 Figure  2-1.   Major Elements of the Analysis
Base Case
Forecasts of
Pri ce, Output,
Cash Flow
Pollution
Control
Costs of
Compliance
    Mill
 Production
and Financial
    Data
                   NSPS
               Demand/Supply
                  Analysis
                 BAT Mill
                 Closure
                 Analysis
               Price and
             Output Impacts
                 Costs of
                Compliance
                   Capital
                 Availability
                  Analysis
                 Employment
                and  Indirect
                   Impacts
                                    2-2

-------
Essentially, only mill-level analyses are performed for BAT,  since only  a
small number of mills have costs other than monitoring costs,  and only a few
mill have significant impacts which may lead to output changes.  On  the  other
hand, the effects of NSPS on price and output are more pervasive and warrant
a demand/supply analysis for the affected product sectors.  The capital
availability analysis and employment and indirect impacts  are calculated for
both regulations.
Costs of Compliance

    Before examining impacts of the proposed  regulations on  price,  output
and capacity expansion, EPA estimated unit costs of compliance  for  mills
in each subcategory.  These unit costs were developed  from costs  provided
in the EPA Development Document based on standard mill sizes for  each
subcategory and a standard assumption of 330  operating days  per year.   For
example, suppose costs of compliance for a 500 ton/day mill  are $1  million/
year.  Then average costs per ton are $1 million/year divided by  (500 ton/
day x 330 days/year) which equals 6.06 $/ton.

    Results for three kinds of costs are presented:  capital, operating
and maintenance, and total annual costs.  Total annual costs are  the  sum
of operating and maintenance costs and capital costs multiplied by  a
capital recovery factor  (CRF).  The capital recovery factor  indicates how
many dollars per year a company must earn per dollar of  invested  capital
to cover taxes, depreciation and the required return on capital.  The
methodology used to develop the CRF is described in Appendix A.  The  value
of the CRF used is  .22.  Real costs of compliance are  assumed to  remain
unchanged between 1978 and 1985.
Demand/Supply Analysis
    Overview

    The core of the approach to estimating  the  impact  of  NSPS  regulations
on the industry is a microeconomic demand/supply analysis for  each market
 (product) sector of the  industry.  The BAT  analysis  does  not use  a demand/
supply analysis.  The NSPS analysis produces both a  Base  Case  (assuming  no
new regulations) forecast of price, output, and capacity  expansion for
each product sector and  forecasts of the effects of  the cost of various
treatment options on those variables.  The  approach  assumes  that  prices
are determined by the costs of new mills.   In particular,  the  increase in
unit total annual costs  at new mills due to compliance costs is assumed  to
determine the increase in price.  The demand curve then determines the re-
duction in output needed to accommodate that price increase.   The decrease
in output is assumed to  be absorbed entirely by an equivalent  reduction  in
the amount of new source capacity expansion.  In the post-control cases,
variable costs are assumed to include total annual costs  of  pollution
                                     2-3

-------
control.  Unit compliance costs for each sector are an average of the
compliance costs for each subcategory producing that product weighted by
production shares.  Market or product sectors rather than subcategories
are used because the relevant set of competing products depends on product
type, not manufacturing process.  The organization of the industry into
product sectors corresponds closely to product groups used by The American
Paper Institute  (API).

    The long-run supply curve is assumed to be a horizontal line with marginal
cost equal to the unit production costs  (including annualized capital costs)
of new capacity.  This reflects the assumption of long-run equilibrium that
output expands to meet any demand for it at a price equal to or greater than
its full unit costs of production.  This implies a growth rate of new capacity
which is used to estimate total costs of compliance for new sources.  Rather
than attempting to estimate Base Case production costs for each product sector
explicitly, it is assumed that the 1985 Base Case price estimates already
reflect these costs, i.e., that the 1985 Base Case forecasts depict a
long-run equilibrium situation.  This assumption allows much simplification
and is not crucial to the analysis because we are interested primarily in the
incremental impacts of the regulation.

    The demand for each product sector is modeled using demand equations
estimated by Data Resources, Inc. and linked with DRI's macroeconomic
forecasts over the period of the analysis.  The growth rate of demand is
the stimulus which leads to corresponding growth in capacity to meet
demand at the constant long-run cost.

    The interaction between supply and demand is modeled by solving the system
of supply and demand equations for each product sector for equilibrium values
of price and output for each year of  the forecast period.
    Supply Curves

    The supply curve shows the supply  response of  the  industry  to  a  given
price.  The analysis of  the impacts of new source  costs  focuses on the
long-run response of the  industry without being  concerned  about shorter
run adjustments.  The key assumption is  that  investment  in new  capacity
adjusts so that marginal  new capacity  earns a competitive  return on  its
capital costs.  This implies that long-run price is equal  to  the unit
costs of marginal new capacity,  including annualized capital  costs,  both
before and after the imposition  of treatment  requirements. It  follows
that, in the  long-run,  incremental costs of compliance are fully passed
through in the form of  higher prices so  that  new capacity  continues  to
earn a competitive return.  Therefore, both pre- and post-impact supply
curves are represented  as horizontal lines with  marginal cost equal  to the
full units costs of new capacity.

    The supply curve methodology has two major tasks for each product
sector:
                                     2-4

-------
    o  estimate capacity expansion, both overall and new source;
    o  estimate unit costs of compliance.


No attempt is made to estimate unit production costs of new capacity
explicitly.  Instead, it is assumed that the Base Case price forecasts for
each product sector for 1985 reflect these full production costs  (O&M costs
plus annualized capital costs).*  This assumption is not crucial  for the
analysis, since we are mainly interested in the incremental effect of the
regulation.


    Capacity Expansion.  Given the assumption of long-run equilibrium and
constant real price and unit cost, capacity grows at the same  rate as
demand.  This growth rate  is applied to  the 1984 level of capacity in each
product sector to determine the required increment  to capacity for each
year of the period 1985-90.  Capacity  expansion in  year t for  product
sector j is denoted as DELCAPjt.   Only capacity increases due  to
"greenfield" mills or major alterations  of existing plants are assumed to
be  subject to NSPS requirements.   Thus,  it is necessary to forecast  what
fraction of new capacity would be  classified as a  "new source."  This  is
done using information on  installation of new machines from  the American
Paper  Institute's  (API) capacity  forecasts and planned capacity increases
in  existing plants from the Economic 308 Survey.   The estimated share of
new capacity in each product sector classified as  "new source" is shown  in
Table  2-2.  The estimates  presented here have a great deal of  uncertainty.
Therefore, sensitivity analyses using  alternative  estimates  are given  in
Section  6.  New source capacity for product  sector  j  is

    NSDELCAPjt =  (i-vj) DELCAPjt                                       (2-1)

where  Vj  is the share of  non new  source  capacity.


       Compliance  Costs.   The compliance costs added  to  the  supply curves
are total  annual costs per ton.   Total annual costs are  defined as O&M and
energy costs plus  annualized capital costs  (capital costs  multiplied by
the capital  recovery  factor,  .22). Unit costs  are found  by  dividing model
mill costs by  annual  production  (daily mill  capacity  x  330  days per  year).

     Because costs  of  compliance  are defined  on  the basis  of  subcategories
rather than product  sectors,  it  is necessary to  relate  capacity expansion
in  each  product  sector  with specific  subcategories.  Because announced
capacity expansion plans  are  usually described  in terms  of product sectors
rather than  subcategories, a number of assumptions must be made to obtain
these  estimates.   The approach  taken  is to  assume that  expansion comes
    *These price estimates were derived from the more complex demand/supply
 methodology used in the 1980 Proposal Document.  See Appendix C.
                                      2-5

-------
primarily from integrated mill subcategories, and  that  it  follows  the
current mix of integrated subcategories in each product sector.*

    The resulting estimates are given  in Table 2-2, which  shows  the  share
of new source capacity expansion in the Tissue product  sector contributed
by each subcategory.  Only Tissue is forecast to have new  source capacity
from the Deink (Tissue) subcategory and no product sector  is  forecast  to
have new source capacity from the Deink  (Fine) subcategory.   A preliminary
analysis indicated  that the BCT Bleached Kraft subcategory would also
contribute new source capacity to Tissue.  However, the product  sector
capacity expansion  estimates together  with the new source  and subcategory
share coefficients  in Table 2-2 implied annual additions to capacity for
this subcategory which were small (less than 20 percent)  relative  to the
size of a new mill.  Therefore, it was deemed unlikely  that new  source
mills in this subcategory would be built.  The share coefficients  of this
subcategory were dropped from Table 2-2 and the shares  of  the remaining
subcategories adjusted accordingly.**
                  Table 2-2.  Relation of  Subcategories  to
                 Product Sector Capacity Expansion:   Tissue

                 Annual Growth Rate of Output =1.1 Percent
                     Subcategory
Fraction of Total
  Product Sector
New Source Capacity
 Expansion met by
 each Subcategory
                  Non-Integrated                  0.50
                    Tissue Papers

                  Papergrade Sulfite              0.35

                  Deink  (Tissue)                  0.15


              Source:  EPA estimates.
   *This distribution  is described  in detail in the  1980 Proposal
Document, pp.  3-24  to  3-28.
   **The remaining  shares  were  adjusted  upwards by equal percentage
amounts so  that  they summed to  unity  for each product sector.
                                     2-6

-------
    Unit costs for each product  sector  are  weighted averages of the costs
for each subcategory.  Let:

    UTAC^ = unit treatment cost  for  subcategory i (i =!,.../ n)

      a^j = share of  subcategory i  in new source capacity expansion of
            product sector j

Then the unit cost for product sector j  is
    UTAC. =   r   a.. UTAC.                                            (2-2)
        3    • _  i   !3      i

    The share coefficients are  also  used  to  determine capacity expansion
in each subcategory, which is the  sum of  its shares  of capacity expansion
in each product  sector.  The total increment to capacity for subcategory i
is:

                 m
    DELCAPifc =   I   ai. DELCAP.fc                                      (2-3)
               j =  1

and the increment of new source capacity  is

                    m
    NSDELCAP   =    E   a.. NSDELCAP..                                  (2-4)
    Demand Curves

    A separate demand curve  is  estimated  for  each  product sector.   The
demand curves used in the NSPS  methodology are  simplified versions of
those used in the 1980 Proposal Document.  The  methodology used to develop
the original demand curves is described in Appendix  C.   The simplified
demand curves take the following  form:

              4                 t-T
    Q  =  (c + Z d   P  .)  (l+s)^                                       (2-5)
             i=0
where:

    Qt = quantity demanded  (thousand  tons/year)  in year  t
    Pt = price (cents/lb.) in year  t
    s  = average annual growth  rate of demand
    T  = last year before NSPS  takes  effect  (1984)

Although much simplified, these curves preserve  the  essential  behavioral
features of the original demand curves:  price  elasticity of demand and
growth of end-use demand.  The  values of c and  d^  are obtained by
inserting the 1984 values for all other variables  in the right-hand side

                                     2-7

-------
of the original demand equation besides the real price  terms,  setting  all
the price terms equal to the 1984 level  (to be consistent  with long-run
equilibrium) and solving.  The 1984 demand curves are given  in Appendix D.
The structure of the equation implies that if capacity  also  grows  at rate
s, long-run equilibrium is maintained, with price remaining  at the real
1984 level and output growing at rate s.  This is consistent with  the
assumptions originally used to develop the capacity expansion forecasts,
and provides a convenient baseline against which to measure  the impact of
treatment costs for new capacity on price and output.
    Solution of the Model

    The supply and demand curves for each  sector  are  combined  to form a
product sector model which can be solved to predict the  equilibrium paths
of price and output over time.  The system is closed  by  assuming the
relationship

    Pt = MCt                                                           (2-6)

i.e., the competitive assumption of price  being equal to long-run marginal
cost.  The model is started by inputting the  initial  five values of present
and lagged price.

    Figure 2-2 shows the determination of  Base Case price and  output.  The
intersection of the demand curve DD and the supply curve SS  yields price P
and output Q.  Figure 2-3 shows the impact of adding  treatment costs S'S
to the supply curve, causing  it to shift upward to line  S'S1.   The price
increase is P'P  (equal to S'S) and the change in  output  is Q'Q.

    It is assumed that the reduction in output in 1990 due to  the price
increase causes an equal drop in cumulative new source capacity expansion
over the forecast period 1985-90.  This implies that  all existing capacity,
except for normal retirement, stays open,  which is plausible,  since price
increases while the costs of almost all existing  mills do not.  (The amount
of Tissue capacity lost because of closures due to BAT PCB control costs is
small.)  Given this, the marginal ton of new source capacity just earns a
competitive return while covering the added costs of  compliance; any greater
capacity expansion would depress price below the  required level.

    Denoting NSCAP*ifgQ as the cumulative  Base Case amount of  new source
capacity in 1990, the post-impact amount of new source capacity is:

       NSCAPi,90 = NSCAP*i,90 - Q'Qgo                                 t2'7)

Assuming that new source capacity still grows of  rate s  over the forecast
period, this implies that the 1985 post-impact amount of new source
capacity:

       NSDELCAPif85 = NSCAPi,90     /    S   \                       (2-8)
                                     2-8

-------
Price
Price
                    Figure 2-2.  Base Case Demand/Supply
                                        Output
                   Figure 2-3.  Impact of Treatment  Costs
    P'

    P1
              S1
I
T
                          Q'   Q
                    Output
                                     2-9

-------
Total Costs of Compliance

    Costs of compliance for existing sources are computed  by  imputing
average costs of compliance for each subcategory to  individual mills
(e.g., for monitoring costs) or by using mill-specific  costs  computed  by
EPA.  These costs are then summed over all existing  mills  to  determine
total costs of compliance.

    Total costs of compliance for new sources are  found by multiplying
total new source capacity  (product sector or subcategory)  by  the  relevant
value for unit costs of compliance.  For example,  total annual costs of
compliance for subcategory i are:

    TTAC. = UTAC. x NSDELCAP.                                          (2-9)

Total capital costs are determined in the same  way.
Capital Availability

    The capital availability analysis  examines  the  ability of the industry
to finance investments in new capacity and  capital  costs of compliance for
existing and new  capacity.  The  analysis  compares  the  cash flow available
in a given year for investment with  the total capital  costs of capacity
expansion and  the  capital and variable costs of compliance with the BAT
and NSPS effluent  limitations.

    Cash flow  for  a given product  sector  is defined as:

    CASH =  (1-t)  x (R-C-RV-B)                                        (2-10)

where:

    t  = corporate income tax rate;
    R  = total revenue;
    C  = variable costs;
    RV = reinvestment  (assumed equal to depreciation);
    B  = interest payments.

    It is difficult to obtain estimates of  total reinvestment and interest
payments for a given product sector.  The method used  here is to take the
1978 values  of these variables for all mills  from the  Economic 308 Survey,
and then to  add  the imputed amounts for new capacity based on the estimates
of new capacity  costs  and the cost of capital  used in  this study.

    Costs of capacity  expansion  are obtained  by multiplying unit capital
costs by the increment  to capacity for each product sector in a given year.
Unit capital costs are  estimated from responses to the Economic 308 Survey.
 In algebraic terms,

    TXCAP   = UXCAP x DELCAPt                                           (2-11)
                                     2-10

-------
where TXCAPt is total expansion cost, UXCAP the capital cost per  ton of
new capacity, and DELCAPt the total increment to capacity  in year  t.

    Costs of compliance to be met out of cash flow are capital  and operating
costs of compliance for the year's new source capacity expansion  and for
existing capacity.  Capital costs for existing sources are only incurred  in
the first year, while capital costs of new capacity  increase each  year  along
with the rate of capacity expansion.  Once capacity  is in  place,  its annual
O&M costs continue indefinitely.  Therefore, total compliance costs  in  the
year t = 1985 are:

CCOST  = DELCAP   (l-v)UCAP +  (CAP  - CAP )(l-v)QM +  XSTCAP + XSTOM   (2-12)

where:

    CCOSTt   =  Compliance costs met out of cash flow  in year t
         T   =  Last year before NSPS is effective
      UCAP   =  Unit capital costs of compliance
        OM   =  Unit O&M costs of compliance
      CAPt   =  Total capacity in year t
    XSTCAP   =  Capital costs of compliance for existing sources
    XSTOM    =  O&M costs of compliance for existing sources


Mill Level Impact and Closure Analysis

    EPA has estimated compliance costs for individual  existing  mills, which
are compared with estimated mill sales to determine  if the impact is signi-
ficant.  In addition, profit and loss statements are developed  for mills
which also have financial data available from the Economic 308  Survey to
determine the effect of treatment costs on their profitability.  These
results are used  to evaluate the results for the other mills using the
simpler treatment costs to sales impact ratio.

    Comparing the total annual costs of compliance with  the annual sales
value of the production of a mill gives a rough measure  of the  size  of  the
economic impact.  We assumed that a cost to sales ratio  of less than one
percent implies a negligible impact, while a ratio of  greater than four
percent indicates a significant impact, i.e., the possibility of  closure.

    Mill sales are estimated as the product of annual  production  and the
average 1985 price  (in 1978 dollars) of the products assumed to be
produced at the mill.  Daily production figures from the Technical 308
Survey are multiplied by an assumed 330 days per year  to yield  annual
production.  Product prices are taken from the Base  Case estimates.  In
the absence of additional information, Deink-Tissue  mills  are assumed to
produce only Tissue  (964 $/ton), and Deink-Fine mills  are  assumed to
produce only Uncoated Freesheet  (585 $/ton).
                                     2-11

-------
    Financial data from the Economic 308 Survey are available for some
mills that submitted surveys directly to EPA.  This allows  a more detailed
analysis of the effects of costs of compliance on mill profitability, and
provides a means to check the results of the cruder analysis based  on the
cost to sales ratio.  A profit and loss statement is computed for each
mill, showing revenues, variable and fixed costs, margin  (revenues  less
variable costs), after tax earnings, and cash flow.  The margin  indicates
whether the mill is covering its variable costs of production; if not it
may close.  After tax earnings and cash flow indicate whether the mill is
covering its fixed costs and earning the required rate of return.   The
effect of treatment costs on these measures is examined.

    Although the methodology is very simple, some inconsistencies exist
because the data come from different sources.  The source of the Base Case
financial estimates is, as mentioned above, the Economic  308 Survey, while
incremental treatment costs are estimated based on the Technical 308 Survey.
Estimates of production vary between the two sources, and have to be adjusted
to make meaningful comparisons.  The basic strategy adopted is to put all
costs on a per ton basis.
Employment and Indirect Effects
    Employment Impacts

    Changes in output also cause changes  in  employment  relative  to the  Base
Case.   (At least some of this loss is offset due  to  increased  purchases and
investment in other  industries.)  Rough estimates of these  employment changes
can be obtained by multiplying  the change  in the  value  of output (sales)  by
average sales per employee figures.  The  change  in sales  is obtained by
multiplying the change in output by  the Base Case average price  for each
product sector.  Average sales  per employee  are  obtained  for general pulp,
paper and paperboard categories, based on  1977 U.S.  Census  of  Manufactures
data on total employment and sales:


                                                 Total           Sales
                         Value  of Shipments   Employment       Employee
	(millions $)	(1,000)     ($1,OOP/employee)

    Pulp and paper         14,679             143.9            102
    Paperboard               7,114               68.3             104


These figures are adjusted to  1978 dollars by multiplying  the  ratios by
the percent change  in  the GNP  deflator  from  1977 to  1978,  7.3  percent.   No
adjustment is made  for  real productivity  changes between  1977  and 1985.
                                     2-12

-------
    In mathematical terms, for a given product sector:

    dEMP = dSALES/LPROD                                               (2-13)

where:

     EMP  = Employment in product sector
    LPRDD = Average sales/employee
    SALES = PQ

and the prefix "d" denotes a change due to the proposed  regulations.

    Employment impacts are measured both for overall  changes  in  output  due
to price changes and for predicted individual mill closures.   As mentioned
above, both numbers are likely to overstate the net impacts on employment,
because output can be expected to increase in other mills  or  in  other
industries to take up some of the slack.

    These employment coefficients have a number of weaknesses.  Sales per
employee may vary significantly for different kinds of products.  There is
a balancing effect, however.  Large mills tend to have low employee  per
ton ratios, but also low value per ton products, and  vice  versa  for  small
mills.  Therefore, the ratio of sales to employees may vary  less. New
capacity tends to be more capital intensive than existing  capacity,  so
using averages based on existing mills will underestimate  the
sales/employment ratio, and hence overestimate employment  impacts.


    Indirect Effects on Earnings and Employment

    Direct impacts from pollution control regulations such as output
reductions can be expected to have indirect effects,  arising  from
reduction in demand for inputs and reductions in consumption  because of
both direct and indirect losses in earnings.  Input/output analysis
provides a straightforward framework for accounting for  these indirect
effects as long as the direct effects are small and a number  of  other
important limitations are recognized.*

    The measure of net impact used by the Bureau of Economic  Analysis
(BEA) and adopted here is earnings, defined as the sum of  wage and salary
income, other labor income, and payments to proprietors.   It  does not
   *See U.S. Water Resources Council, Guideline .5:  Regional Multipliers
 (Industry Specific Gross Output Multipliers  for BEA Economic Areas)
prepared by Regional Economic Analysis Division,  Bureau  of Economic
Analysis, U.S. Department of Commerce, Washington,  D.C.,  January  1977.
                                     2-13

-------
include returns to capital.*  The impact on earnings can be calculated  by
multiplying the demand change in each sector by the ratio of earnings  to
gross output (sales) in that sector and then summing earnings changes over
sectors.
    This procedure has been used by BEA to calculate a ratio of change  in
total earnings to changes in final demand for the "paper and related
products" industry, i.e. ,

    d Total Earnings     ._                                           ., , A
     d Total Demand   = '88                                           (2'14)

This number includes direct earnings changes.  Deducting average  industry
value added per dollar final sales of .48 yields the indirect earnings
multiplier :


                         - •Ğ                                        (2-15)
              n            •
      d Total Demand

This must be taken with some caution/ because  it represents  a  national
average.  However/ it was not feasible to use  state-specific gross  output
multipliers to obtain similar earnings/final demand  ratios  for each state.
First, doing so would underestimate  impacts, since state multipliers only
capture indirect  impacts in that state.  Therefore,  summing  over  state
impacts would not yield the national  impact because  out-of -state  impacts
would not be captured.  Second, the  only existing complete  set of state
multipliers is very outdated.  More  recent work on a few states indicates
that those multipliers are off by as  much as 30 percent.**

    The total indirect earnings impact of a change in output is just:

    d INDEARN = .40 x dSALES                                          (2-16)

where

    INDEARN = indirect earnings.

    Indirect employment impacts can  be calculated from  regional
employment/earnings ratios for the indirect impacts. The formula is:

    dINDEMP = dINDEARN x INDLPROD                                     (2-17)
   *This  is  a more  reasonable  assumption  for  regional  impact analysis
since owners of capital  are likely  to  be  outside  the  region.  Use of this
measure would underestimate impacts at the  national level.   The extent of
this error is unclear  since it depends on the effect of changes in wealth
on consumption.  These effects are  likely to  be  less  than those of
earnings  on  consumption.
   **Private communication, Joseph  Cartwright, BEA.
                                     2-14

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where INDLPROD is a national average value for the employment/earnings
ratio.

    This approach does have a, number of limitations.  Output  in  other  sectors
may expand because of substitution.  Second, the use of  a  single national
earnings/final demand ratio ignores regional differences in costs and  input
mixes.  Finally/ the effects of changes in wealth on consumption have  been
ignored, thereby underestimating impacts somewhat.


Small Business Analysis

    The regulatory Flexibility Act of 1981 requires agencies  to  conduct  a
small business analysis to determine whether a substantial number of small
entities (in this case, paper mills) will be significantly affected.   If
so, a formal Regulatory Flexibility Analysis is required.  The method  used
is to classify all mills in the data sample as either large or small and
then to compare the distribution of impacts on mills belonging to the  two
sets.  The impacts include the number of mills with compliance costs,  the
distribution of the costs-to-sales ratio and the number  of closures.

    The Small Business Administration  (SBA) provides a general definition
of a small business as a concern

    "  which is independently owned and operated and which is not
    dominant in its field of operation.  In addition to  the
    foregoing criteria, the Administration  (of the SBA), in making
    a detailed definition, may use these criteria, among others:
    number of employees and dollar volume of business"*

    To fulfill the need for additional specificity, the  SBA has  published
specific guidelines for identifying small businesses in  various  business
activities including manufacturing, based on the number  of employees.  The
most relevant set of guidelines for the small business analysis  is given
in the Code of Federal Regulations, Title 13, Section 121.2-10  (definition
of small business for SBA loans).  For companies in SIC  group 2621 (paper
mills, except for building paper mills) the SBA defines  a  small  firm as
one with fewer than 750 employees.

    For the small business analysis, we believe that a cutoff figure of
750 employees is too high.  Based on 1977 U.S. Census of Manufactures
data, the average number of employees per mill for paper mills is 349.**
Given the skewed distribution of mill sizes, with most mills  smaller than
the average size, the SBA definition would include well  over  half the
number of mills in the industry.  The analysis is primarily concerned  with
   *Small Business Act, Section 3.
  **U.S. Department of Commerce, 1977 Census of Manufactures;  Paper Mills
Except Building Paper;  Preliminary Report, November 1977, p.  2.
                                    2-15

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small firms with limited resources or those which would face barriers  to
entry due to regulation.  Such criteria are not likely to apply to such a
large number of mills.  Because the pulp and paper mills tend to be capital
intensive, we believe that the employee criterion is inappropriate.
Because production is a better indication of size, we have elected to  use
annual revenues as the basis of our small business definition.

    In light of these considerations, we have defined small businesses to
be mills having less than $10 million in annual sales.  Based on data  from
the U.S. Census of Manufactures and the Economic 308 Survey, this defini-
tion covers about 20 percent of all mills in the Pulp, Paper and
Paperboard Industry.
                                     2-16

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                                 Section  3

               Industry Structure,  Financial Profile, Pricing
Industry Structure

    This section provides a description of the Pulp, Paper and Paperboard
Industry.*  Attention is given to productive and financial characteristics
relevant to the economic analysis.

    The general structure of the industry was analyzed in terms of  26 product
sectors.  A single mill can have production in more than one product sector.
Detailed descriptions of each of these product sectors is presented in
Volume II of the 1980 Proposal Document.

    A number of important product sector characteristics were found to  be
associated with the overall production level.  Medium volume paper  pro-
ducers are Solid Bleached Bristols, Uncoated Groundwood, and Bleached
Kraft Paper.  The median mill size ranges from about 420 to 550 tons per
day.  These mills tend to have somewhat newer capital stock and more wide-
spread regional distribution than the smaller specialty mills.  Their
productivity growth rates are moderate with some mills planning expansion.

    Large volume paper producers are Uncoated Freesheet, Unbleached Kraft
Paper, and Tissue.  The median mill size ranges from 140 to 890 tons per
day.  These firms tend to be publicly owned and multi-mill.  The mills  are
generally new, with high productivity growth rates  and large planned
expansions.

    Product sectors vary in terms of degree of integration from pulp to
papermaking.  For purposes of this economic analysis, mills are classified
into three categories:  integrated, nonintegrated and secondary fiber.   In
general, the degree of integration is related to the value of the end
product.  Mills producing low-price-per-unit products are usually  inte-
grated, while mills making specialized, high value  products frequently  are
nonintegrated.  Integrated mills are usually located in  rural areas, while
nonintegrated and secondary fiber mills tend to be  located in urban areas.

    This analysis divides the United States into five regions.  While  the
Northeast has more mills than any other region, the Southeast has more
capacity.  Also, more  investment has been taking place  in the Southeast
than in any other region.

    The United States  clearly dominates world production and consumption
of pulp, paper and paperboard products.  However, over the past several
years, U.S. production as a percent of world production  has been declining
slowly.  Given the size of our industry, our relatively  low-cost timber
   *U.S. Environmental Protection Agency, Office  of  Water  Regulations and
Standards,  "Economic  Impact Analysis of  Proposed  Effluent  Limitations
Guidelines, New Source Performance  Standards  and  Pretreatment  Standards for
the Pulp, Paper and Paperboard Mills Point  Source Category (2  vols.)".   EPA
440/2-80-086,  December 1980.

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supply, and current expansions, the U.S. can be expected to maintain  its
major role in world production levels.

    Research and development has never been a major activity for this
industry.  On average, it allocates about 0.7 percent of its sales  revenues
to this area.  Research funds are divided between process development,
including pollution control, and product development.  The most commercially
attractive innovations in the future are likely to be those which reduce
fiber requirements, effluent loads or energy requirements.  However, new
technologies related to product development, such as fluff pulp, air
layering, and supercalendaring have recently led to new products.
Financial Profile

    The Pulp, Paper, and Paperboard Industry entered  1980  expecting  a  major
downturn along with the rest of the U.S. economy.  Data Resources, Inc.
predicts a drop of 3.5 percent in total U.S. paper and board production  in
1980, but expects the future to be very good.  The general financial per-
formance of paper and allied industries during the last several years  has
been better than that during the late 1960's and early 1970's.

    One of the distinguishing characteristics of this industry is  the  high
level of capital investment required.  A majority of  the capacity  expan-
sion has occurred at existing facilities as opposed to greenfield  mills
which tend to be more expensive.  Much of  this expansion has been  financed
internally.

    Using data compiled by Standard and Poor Corporation,  the financial
condition of various firms and the different subcategories were analyzed
in terms of long-run, non-liquid asset ratios.  Twelve firms which have
high ratios of net income to total assets  were compared with ten firms
which have low ratios and seventeen small  firms.  The high ratio firms
tend to be less dependent on paper sales than the low ratio firms, and are
more likely to be producers of paper as opposed to board.   The high  and
low ratio groups have nearly the same ranking in terms of  total sales.
While a few of the small firms are clearly in financial trouble, small
firms are not necessarily weak firms.

    Subcategories were compared in terms of three ratios:   working capital
to total assets, investment in the past five years to fixed assets,  and
general, sales and administrative expenditures to cost of  goods  sold.
Working capital as a percent of total assets tends to be highest for small
and/or secondary fiber mills and nonintegrated mills.  Generally,  sales
and administrative expenditures as a percent of cost  of goods sold also
tend to be high for mills producing highly differentiated  products and for
secondary fiber and nonintegrated mills, although this relationship  is
less strong.  Investment over the last five years as  a percent of  fixed
assets tends to be higher for integrated mills, with  both  large-mill and
small-mill subcategories experiencing heavy investment.
                                     3-2

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Pricing

    This section addresses the question of how the pricing behavior of  the
Pulp, Paper and Paperboard Industry might affect NSPS capacity expansion.
A review of the history of price and cost shows that a key factor  in
industry pricing is the capacity utilization rate for the industry.  When
capacity utilization is 92 percent or greater, the industry  is usually
able to raise prices faster than costs increase.

    Demand conditions have an important effect on the ability of the
industry to pass cost increases through to customers.  In general,
consumption is strongly related to the overall level of  business activity
of the economy.  Among the exceptions to this are Unbleached Kraft,
Uncoated Groundwood and Solid Bleached Board.

    The structure of the pulp and paper industry combines both competitive
and oligopolistic characteristics.  In general, the industry can be des-
cribed as a commodity industry with minimal product differentiation.  The
Dissolving Pulp, Molded Pulp, Uncoated Groundwood and Tissue sectors are
fairly highly concentrated.  Most of the Board sectors have  a low  concen-
tration and consist of a large number of firms.
Detailed Description of Product Sectors

    The following pages give detailed descriptions of  the Uncoated
Freesheet and Tissue Product sectors.*  As mentioned earlier,  they contain
almost all production of the Deink-Fine and Deink-Tissue  subcategories,
respectively.
   *They are taken from the 1980 Proposal Document, v.  II.
                                     3-3

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                          UNCOATED FREESHEET  PAPER
Product Sector

     Definition of Product Sector

     Uncoated freesheet paper in this report is defined as bleached uncoated
printing and writing papers containing not more than 25 percent groundwood
pulp in their furnish, such as offset, tablet, envelope, business  (bond,
ledger, mimeo, duplicator), form bond, cover and text, and book paper.

     Firms in Product Sector

     There are 53 U.S. firms that produce uncoated freesheet.  The major
producers are:

     Champion International
     International Paper Co.
     Boise Cascade Corp.
     Hammermill Paper Co.
     Nekoosa Papers, Inc.
     Union Camp Corp.
     Mead Corp.
     Weyerhaeuser Co.
     Source:  Meta Systems estimates based on Lockwood's, DRI estimates, and
     E.G. Jordan estimates.
     Concentration

     In 1978, the top five firms' capacity share was 40.1 percent, and the
top eight firms' capacity share was 53.5 percent.  This is thus an unconcen-
trated product sector.  (Meta Systems estimates based on Lockwood's, DRI
estimates, and E.G. Jordan estimates).

     Total Capacity and Utilization Rate

     U.S. capacity to produce uncoated freesheet is 20,452* tons per day, or
10.12 percent of total U.S. paper, paperboard, and market pulp production
capacity  (308 Survey).  The 1979 capacity utilization rate for U.S. firms
producing uncoated printing and writing papers was 92.3 percent (Pulp and
Paper,  March 1979 estimate).

     Vertical Integration

     About 80 percent of the  firms in this product sector are backward
     *Six mills in this product sector did not report capacity data and were
not included in this total.

                                       3-4

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integrated to raw materials  (DRI estimate).  Paper  is  often sold  in  rolls  to
end users for final conversion.  Smaller orders,  sold  as cut paper,  tend to
be converted at the paper mill site.  Fifty-eight mills, or 56 percent of  the
mills in this product sector, include converting  operations  (308  Survey).

     Horizontal Integration

     The 15 largest firms are horizontally integrated  to other economic
production sectors, as indicated by the following earnings percentages:
     Firm

     Champion International
     International Paper Co.
     Boise Cascade Corp.
     Hammermill Paper Co.
     Nekoosa Papers, Inc.
     Union Camp Corp.
     Mead Corp.
     Weyerhaeuser Co.
     Allied Paper, Inc.
     Potlatch Corp.
     Georgia-Pacific Corp.
     Westvaco Corp.
     Finch, Pyrun & Co., Inc.
     Scott Paper Co.
     Crown Zellerbach Corp.
Percent Earnings
in Paper and
Paperboard Sector

      47%
      79%
      53%
      93%
      96%
      89%
      44%
      43%

      64%
      20%
      90%

      92%
      55%
Publicly or
Privately
Owned	

  Public
  Public
  Public
  Public
  Public
  Public
  Public
  Public

  Public
  Public
  Public

  Public
  Public
     Source:  Paper Trade Journal, June 30, 1979, pp. 44-47.
     Economic and Technological Trends

     Demand for uncoated freesheet papers has increased rapidly in the past
20 years.   The underlying causes are as diverse as the markets which use
uncoated freesheet.  Among these causes are:

     o  increases in demand for business forms, created largely by computers;

     o  office automation and concomitant demand for copy, electric type-
        writer and duplicator papers, etc.;

     o  increases in offset printing use and development of commercial
        printing as a major market;.and
                                     3-5

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     o  very low nominal price increases which offer an incentive to use
        these papers  (the average price for uncoated book papers was actually
        lower, in nominal terms, in 1972 than in 1960).

     This very competitive sector underwent significant capacity expansions
in the 1960s.  High operating rates, needed to offset large capital invest-
ment costs, and low variable cost increases combined in the 1960s and early
1970s to keep prices low.  However, suppliers, hurt by excessive inventories
in 1975, are now less prone to expand capacity, suggesting a future of in-
frequent large increments of capacity increase (following periods of very
high capacity utilization).

     Business demand for several types of uncoated freesheet — business
forms, computer stock, off-set paper for commercial printing and other con-
verting, business papers, and book papers — remains strong, as do future
growth prospects.  Cover and text papers probably will not grow due to con-
sumer acceptance of lower priced, lower quality grades over this very high
quality paper.  Demand for Kraft envelopes will probably also remain roughly
stable.  (ADL, 1977; Kline Guide; DRI, Pulp and Paper Review, August 1979;
discussions with DRI Pulp and Paper Service staff).

Mills

     Number of Mills

     The 53 firms in this product sector control 103 mills which produce
uncoated freesheet.  These are listed below by production subcategory:
Number
of Mills
Percent of Mills in
This Product Sector
                                               Production Subcategory Name
  17
   *
   7
   *
  20
   5
   5
  34
   *
       17%
        *
        7%
        *
       19%
        5%
        5%
       33%
                                               Fine Bleached Kraft & Soda
                                               Semi-Chemical
                                               Papergrade Sulfite
                                               Groundwood — Coarse, Molded
                                                  Newsprint
                                               Groundwood — Fine Papers
                                               Misc. Integrated Mills
                                               Deink (Fine Papers)
                                               Misc. Secondary Fiber Mills
                                               Nonintegrated Fine Papers
                                               Nonintegrated Lightweight
                                               Nonintegrated Filter & Non-
                                                  woven
                                               Nonintegrated Paperboard
                                               Misc. Nonintegrated Mills
     Source:  308 Survey.
                                         3-6

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      Size

      The average mill  capacity  is  401  tons  per day,  with a standard devia-
 tion  of 423;  the median  capacity is  271  tons  per day (308 Survey).

      Location

      Uncoated freesheet  producing  mills  are located  generally in the north-
 east  and north  central regions  of  the  United  States, with a breakdown as
 follows:

                       Region               Number of Mills

                       Northeast                 38  (37%)
                       Southeast                 13  (13%)
                       North Central            40  (39%)
                       Northwest                  *  ( *%)
                       West and Southwest         *  ( *%)
                                                103
                       Source:   308 Survey.
     Indirect Dischargers

     Thirty-four mills, or 33 percent of the mills in the uncoated  freesheet
product sector, are indirect dischargers.  The percents of mills in each
region which are indirect dischargers are as follows:

                       Region               % of Mills

                       Northeast                39
                       Southeast                 *
                       North Central            35
                       Northwest                 *
                       West and Southwest        *
                       Source:  308 Survey.
     Planned Capacity Expansion

     Planned daily capacity expansion in the uncoated fieesheet product
sector is expected to be 1,247 short tons per day.  This represents a reduc-
tion of capacity in two mills and an expansion of capacity in 17 mills.  This
expansion will be an increase of 6.1 percent in capacity to produce uncoated
freesheet by all mills.  A capital investment of $190,579,000 is planned for
                                       3-7

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this expansion.  These data apply to projects which were under construction
in 1978 or budgeted and approved for expenditure^  (308 Survey)

     Assuming 252 operating days per year as listed in the American Paper
Institute (API) capacity survey, the planned daily capacity expansion  re-
ported in response to the 308 Survey equals 439,000 tons annually.  Capacity
expansion as reported in the API'Survey from 1978 to 1982 is 1,004,000 tons
annually (API Survey).  The 308 Survey reported capacity expansion for the
uncoated freesheet paper product sector is thus lower than capacity expansion
reported by API.

     Age and Productivity

     The age structure in the uncoated freesheet product sector is mixed.
Mills producing uncoated book, excluding offset, and cover and text papers
are generally old, while those producing offset papers and chemical wood pulp
'papers are typically young.  Only a few mills, but a fairly high number of
new machines, have been recently added in the sector.  Productivity growth in
this product sector has been very high, especially in the 1960s, and the
degree of technological obsolescence is high only in those grades with an
old age structure.  (Discussions with DRI Pxilp and Paper Service staff, August
2, 1979).  Capital investment during the past five years by mills producing
in this product sector totals $2,766,964,000.  Investment per unit capacity
equals $54,000, which is moderate compared to the industry as a whole.  (308
Survey).  (Note:  High capital investment does not necessarily correlate with
low-cost production.)

     Employment

     Meta Systems estimates that the uncoated freesheet product sector
employed roughly 36,600 people in 1978.  This represented approximately 14.6
percent of total pulp, paper, and paperboard mill employment.  (Meta Systems
estimates based on E.G. Jordan data.)
                                             3-8

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                                   TISSUE
Product Sector

     Definition of Product Sector

     Tissue in this report includes sanitary grades  (i.e. , toilet,  facial,
napkin, toweling, sanitary napkin, diaper, wiper, and special sanitary
papers) for brand name sale  (or produced for store brands) in supermarkets,
drugstores, etc., and sanitary grades for industrial use  and waxing,
wrapping, wadding, and miscellaneous grades.

     Firms in Product Sector

     There are 42 U.S. firms that produce tissue.  The major producers are-.

     Scott Paper Co.
     The Proctor & Gamble Co.
     Kimberly-Clark Corp.
     American Can Co.
     Crown Zellerbach Corp.
     Fort Howard Paper Co.
     Georgia-Pacific Corp.
     Brown Co.
     Source:  Meta Systems estimates based on Lockwood's, DRI estimates, and
     E.C. Jordan estimates.
     Concentration

     In 1978, the top five firms' capacity share was 65.5 percent and the
top eight firms' capacity share was 80.1 percent.  This is thus a
concentrated product sector (Meta Systems estimates based on Lockwood's,
DRI estimates, and E.C. Jordan estimates).

     Total Capacity and Utilization Rate

     U.S.  capacity to produce tissue is 12,792 tons per day, or 6.33 percent
of total U.S. paper, paperboard, and market pulp production capacity
(308 Survey).  In 1979, U.S.  firms' capacity utilization rate was 88.3
percent (Pulp and Paper, April 1979 estimate).   (This may be low due to
effects of several West Coast mill strikes in 1978 and 1979.)

     Vertical Integration

     Most of the firms in this sector are vertically integrated (ADL, 1977
and DRI estimates).  Vertically integrated here means integrated from raw
materials (wood, wastepaper,  etc.) to converted product.  Fifty-eight mills
                                         3-9

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or 64 percent of the mills in this product sector include converting
operations (308 Survey).

     Horizontal Integration

     The 15 largest firms are horizontally integrated to other economic
production sectors as indicated by the following earnings percentages:
     Firm

     Scott Paper Co.
     The Proctor & Gamble Co.
     Kimberly-Clark Corp.
     American Can Co.
     Crown Zellerbach Corp.
     Fort Howard Paper Co.
     Georgia-Pacific Corp.
     Brown Co.
     Hudson Pulp & Paper Corp.
     Diamond International Corp.
     Erving Paper Mills
     Marcal Paper Mills, Inc.
     Potlatch Corp.
     Nitec Paper Corp.
     Statler Tissue Co.
Percent Earnings
in Paper and
Paperboard Sector

      92%
      15%
      92%
       9%
      55%
     100%
      20%
      78%
      90%
      54%
      64%

      64%
Publicly or
Privately
Owned	

 Public
 Public
 Public
 Public
 Public
 Public
 Public
 Public
 Public
 Public
 Public

 Public
 Private
 Private
     Source:   Paper Trade Journal, June 30, 1979, pp. 44-47.
     Economic and Technological Trends

     In the 1950s and 1960s, consumer tissue displaced reusable fabrics in
the napkin and towel product categories.  By roughly 1968 this displacement
was completed.  Future demand for tissue products will relate closely to
factors such as consumer disposable income and household growth (since
tissue displacement of reusable fabrics has subsided).  Consumer tissue is,
and is expected to continue to be, more recession-proof and less subject
to cyclical swings in consumption levels than the pulp and paper industry,
or the economy as a whole.  Many consumer tissue producers rely heavily
on non-price incentives to market their products, in contrast to the
majority of paper and paperboard products producers whose sales of
commodities are almost entirely based upon price considerations.

     The only economical substitute for consumer tissue is a return to
reusable cloth fabrics.  A new process to produce fluffier tissue using
                               3-10

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less pulp has very recently been developed  (discussions with DRI Pulp and
Paper Service staff; ADL, 1977; Kline Guide).

     Industrial tissue products may contain a large amount of recycled
material in addition to, or as a substitute for, virgin wood pulp.  Much
of it is therefore produced, in non-integrated secondary fiber mills.
Industrial tissue demand closely" follows employment patterns and consumption
is based almost solely on price (rather than on non-price characteristics
as in the consumer tissue sector).  Demand for industrial tissue is less
recession-proof than demand for consumer tissue, and fluctuates as
employment and GNP fluctuate.  It is likely that future industrial tissue
production will shift toward large vertically integrated producers and
away from the urban based smaller non-integrated producers.  Though the
integrated producers use more virgin fiber in their furnish, which is more
costly than waste fi-ber, the economies of scale associated with large
operations, the present relatively low cost of company-owned wood, and the
ability to offer consumers higher quality products will create difficulties
for the marginal, non-integrated producers.  In addition, it is possible
that increases in industrial tissue prices may cause some consumers to
economize on consumption (discussions with DRI Pulp and Paper Service staff;
DRI, Pulp and Paper Review, August 1979, pp. 67-68; ADL, 1977; Kline Guide).

Mills

     Number of Mills

     The 42 firms in this product sector control 89 mills which produce
tissue paper.  These are listed below by production subcategory:

     Number           Percent of Mills in
     of Mills         This Product Sector      Production Subcategory Name

        *                     *%               Market Bleached Kraft
        *                     *%               BCT Bleached Kraft
        *                     *%               Fine Bleached Kraft and Soda
        *                     *%               Semi-Chemical
        6                     7%               Papergrade Sulfite
        *                     *%               Unbleached Kraft (Bag)
       10                    11%               Misc.  Integrated Mills
       12                    13%               Deink (Tissue)
       17                    19%    -          Tissue from Wastepaper
        *                     *%               Paperboard from Wastepaper
        S                     6%               Misc.  Secondary Fiber Mills
        *                     *%               Nonintegrated Fine Papers
       25                    28%               Nonintegrated Tissue Papers
                                      3-11

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     Number           Percent of Mills in
     of Mills         This Product Sector      Production Subcategory Name

        *                     *%               Nonintegrated Lightweight
        *                     *%               Misc. Nonintegrated Mills
       89~
     Source:  308 Survey.
     Size

     The average mill capacity is 285 tons per day, with a standard
deviation of 353, and the median capacity is 137 tons per day (308 Survey)

     Location

     Tissue producing mills are located mainly in the northeast and
north central sections of the United States, with a regional breakdown as
follows:

                  Region                  Number of Mills

                  Northeast                   38 (43%)
                  Southeast                   12 (13%)
                  North Central               22 (23%)
                  Northwest                    8(9%)
                  West and Southwest           9 (10%)
                                              89
                  Source:  308 Survey.
     Indirect Dischargers

     Twenty-seven or 30 percent of the mills in the tissue product sector
are indirect dischargers.  The percents of mills in each region which are
indirect dischargers are as follows:
                              3-12

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                  Region                 % of Mills

                  Northeast                  32
                  Southeast                   * •
                  North Central              27
                  Northwest     .              0
                  West and Southwest         78
                  Source:  308 Survey.
     Planned Capacity Expansion

     Planned daily capacity expansion in the tissue product sector is
expected to be 1,141 short tons per day.  This represents an expansion of
capacity in 13 mills.  This expansion will be an increase of 8.9 percent
in the capacity to produce tissue by all mills.  A capital investment
of $377,552,000 is planned for this expansion.  These data apply to
projects which were under construction in 1978 or budgeted and approved
for expenditure.  (308 Survey)

     Assuming 352 operating days per year as listed in the American Paper
Institute (API) capacity survey, the planned daily capacity expansion
reported in response to the 308 Survey equals 402,000 tons annually.
Capacity expansion as reported in the API Survey from 1978 to 1982 is
751,000 tons annually (API Survey).  The 308 Survey reported capacity
expansion for the tissue product sector is thus lower than capacity
expansion reported by API.

     Age and Productivity

     The age structure of consumer tissue mills is fairly young,-  there have
recently been many new mills and machines added.   The age structure of
the tissue mills is old but becoming younger as large integrated companies
move in; there have been several new mills and several new machines added
in the 1970s.  Productivity growth in this product sector is high (3 to
4 percent per year).  Consumer tissue mills' technologies are modern, since
this is a prime basis of competition among producers.   The degree of
technological obsolescence in industrial tissue mills is high;  however,
many old, inefficient mills are being replaced (discussions with DRI Pulp
and Paper Service staff, August 2, 1979).  Capital investment during the
past five years by mills producing in this product sector totals
$1,270,515,000.  Investment per unit capacity equals $43,000,  which is
moderately low compared to the industry as a whole.   (308 Survey)
(Note:  High capital investment does not necessarily correlate with
low-cost production.)
                                       3-13

-------
     Employment

     Meta Systems estimates that the tissue product sector employed roughly
37,400 people in 1978.  This represented approximately 15.0 percent of
total pulp, paper, and paperboard mill employment.  (Meta Systems estimates
based on E.G. Jordan data.)
                                  3-14

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                                  Section 4

                         Effluent Control Guidelines
Introduction

    This section describes the basis for the various control options
considered in the analysis of BAT and NSPS effluent guidelines for PCB
control.
Option Descriptions
    Best Available Technology Economically Achievable  (BAT) Effluent
    Limitation

    PCB control limitations are proposed for the Deink-Fine and Deink-Tissue
subcatories.  Two control technologies are considered.  The first  is  the
level met by best performing mills at BPT.  The second  is  based on chemically
assisted clarification in addition to Option 1, using an alum dosage  of 150
mg/1.  There are also monitoring costs.  See Final  Development Document.
    New Source Performance Standards  (NSPS)

    PCB control limitations for NSPS  are proposed for the Deink-Fine  and
Deink-Tissue subcategories.  The first NSPS technology is that of best
performing mills plus in-process controls, which equals  the  treatment level
required by promulgated NSPS for conventional pollutants.  The second NSPS
technology for PCB control is chemically assisted clarification  in addition
to Option 1 using an alum dosage of 150 mg/1.  There are also monitoring
costs.

-------
                                  Section  5

                          Economic Impact Analysis
Introduction

    This section presents the results of the economic analysis of  the
proposed regulations described in Section 4.  Results for  the following
parts of the analysis are included:

    o   Base Case Forecast:  Price, output, cash flow and  capacity
        expansion for 1985; average growth rates of output, capa-
        city and cash flow for the period 1985-90;

    o   BAT Impacts:  Costs of compliance;

    o   NSPS Impacts:  Costs of compliance, impacts on price,
        output, new source capacity expansion;

    o   Capital Availability:  Effect of compliance costs  on
        ability of industry to finance new investment out  of
        current cash flow;

    o   Employment and Indirect Impacts:  Effects of output
        changes on employment, non-industry earnings, and
        non-industry employment;

    o   Closure Impacts:  Effects of closure on employment and
        non-industry earnings and employment; and

    o   Small Business Analysis.

    Because the proposed  regulations affect only two subcategories,  Deink
 (Fine paper) and Deink  (Tissue) and the production of two  products,  Tissue
 and Uncoated Freesheet, falling in these two subcategories, the
 presentation is restricted to these subcategories and products.*
Base Case Forecast

    This section presents  a  summary of  the  Base  Case  to provide  a
reference point for  the  results  of the  impact  analysis  given in  the
following sections.  The Base  Case describes the .industry  both  in terms of
product sectors and  subcategories.  Table 5-1  presents  the Base  Case
forecasts of price,  output,  cash flow and capacity expansion in  1985,  as
well as the average  growth rate  of output,  cash  flow  and capacity over the
period 1985-90 and cumulative  capacity  expansion 1985-90.   Given the
assumption of long-run equilibrium which underlies the  analysis, and
    *Based  on the  Economic 308  Survey,  95 percent of Deink-Tissue
 production is Tissue,  and 86 percent of  Deink-Fine production is Uncoated
 Freesheet.   The other  product  sectors  are therefore excluded from analysis.

-------
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assuming that real costs do not change, prices in real terms remain
constant over the forecast period.

    The Base Case is defined as follows:

    1.  BAT Treatment is in place to remove and monitor
        pentachlorophenol, trichlorophenol and zinc.

    2.  NSPS Treatment is in place to remove and monitor
        conventional pollutants, pentachlorophenol, trichloro-
        phenol, and zinc.  This level of treatment  is
        equivalent to NSPS Option 2, as described in the  1982
        Promulgation Document.*

    Capacity increases due to "greenfield" mills or major  alterations  of
existing plants were assumed to be subject to NSPS  requirements.   Thus it
was necessary to forecast what fraction of new capacity would be  classified
as a  "new source."**  This was done using information on  installation  of
new machines from the American Paper Institute's  (API) capacity forecasts
and planned capacity increases in existing plants from the 308 Survey.
The estimated share of new capacity in each product sector classified  as
"new  source" is shown in Table 5-1.  This implies cumulative new  source
capacity expansion over the period 1985-90 of 1.050 million tons  per year
and 274,500 tons per year for Uncoated Freesheet and Tissue, respect-
ively.  The estimates presented here have a great deal of  uncertainty.
Therefore, sensitivity analyses are given in Section 6.

    Because costs of compliance are defined on the  basis  of subcategories
rather  than product sectors, and because the analysis focuses on  new
capacity, it is necessary to relate capacity expansion in each product
sector  with specific subcategories.  The methodology for  doing this was

                  Table 5-2.   Summary  of Base Case Forecast
                          1985-1990:   Subcategories
Subcat
Deink
Deink
.egory
(Fine)
(Tissue)
Cumulative
New Source
Capacity Expansion
(1985-90)
(1000 ton/y)
0.0
43.9
   * U.S. EPA., Office of Water Regulations  and Standards,  "Economic
Impact Analysis of Effluent Limitations and  Standards for  the  Pulp, Paper
and Paperboard Industry," October 1982, EPA  440/2-82-015.
   ** Capacity expansion at existing sources are often  not considered  new
sources for the purposes of NSPS.  EPA estimated the amount of new
capacity which would fall under this classification.
                                     5-3

-------
described in Section 2.  Table 5-2 shows the resulting 1985 value of new
source capacity expansion.
BAT Impacts

    Two approaches have been adopted in analyzing the  impact of  these  PCB
costs.  First, for all mills in the two subcategories  for which  EPA
computed treatment costs, these costs are compared with  estimated  mill
sales.  Second, profit and loss statements were developed for  three mills
which also had financial data available from the Economic 308  Survey to
determine the effect of treatment cost on mill profitability.  The results
of the second approach were used as a guide to evaluating the  validity of
the results of the simpler first approach.

    Each mill faces two types of costs.  Costs for monitoring  PCB's are
independent of the size of the mill and are shown in Table  5-3.  Total
costs of monitoring for the fourteen mills in Deink  (Fine)  and Deink
(Tissue) subcategories are $182,000 per year, as shown in Table  5-5.

    Each of the fourteen mills also incurs PCB control costs.  Model mill
costs are shown in Table 5-4.  Two options are considered:  BAT  Option 1 is
defined as the level of best performing mills; BAT Option 2 is chemically
assisted clarification.  Four mills currently can meet the  proposed limits
for BAT Option 1 with existing pollution abatement treatment but none  can
meet the limits for chemically assisted clarification.

    As shown  in Table 5-5, total control costs for BAT Option  1  are 21.2
million dollars in capital costs and 7.0 million dollars in total  annual
costs.  For BAT Option 2, there are 43.0 million dollars in capital costs
and 18.6 million dollars in total annual costs.  Including  monitoring
costs, total  annual costs are 7.2 million dollars for  BAT Option 1 and
18.8 million  dollars for BAT Option 2.

    Our first approach was to calculate a cost-to-sales  ratio  for  each
mill.  Sales  was estimated as the product of annual production and the
1985 price*.  Annual production was calculated assuming  330 production
days per year and by using daily production estimates  available  from the
Technical  308 Survey.  Deink-Tissue mills are assumed  to produce only
Tissue, and Deink-Fine mills to produce only Uncoated  Freesheet.
Treatment  costs, expressed in 1978 dollars, were estimated  by  EPA  for  each
mill.

    The results of this cost-to-sales  ratio analysis are summarized in
Table 5-5.  Defining  a significant impact as one where  this ratio is
greater than  four percent, no mills are significantly  affected by  Option
1, while three mills are significantly affected by Option 2.   Under BAT
Option  1,  10  of  14 mills have a  ratio  of  less  than two percent,  while
under BAT  Option 2, 12 of 14 mills have a ratio greater  than two percent.
    *1985  average price expressed in 1978 dollars.
                                     5-4

-------
                 Table  5-3.   PCS Monitoring  Costs at Direct
                      Discharging Mills  (BAT and NSPS)
1
1
I
Subcategory 1
Deink (Fine)
Deink (Tissue) ,
Cost-to-Mill
(1000 $/yr)
13
13
I Total Cost
I per Unit
I Capacity
I $/ton/yr
0.08
1 0.39
   Source:  EPA estimates.

   Note:  Costs were chosen so as to be high estimates of the  likely
costs.  In every case, the upper limit of a range of costs are used.  When
a subcategory had model mills of different sizes, the smallest one  was
used in calculating unit cost.
       Table 5-4.  PCB BAT  Control Costs for Direct Discharger Mills
                                 (1978-$1000)
             (Assuming All Mills  are at BPT Final Effluent Levels
                    and  Operate Activated Sludge Systems)
                             BAT Option 1*
                             BAT Option 2**
       Model
  Mill Size  (t/d)
Capital
Total
Annual
Capital
Total
Annual
Deink-Fine Papers

  180
  400
  800

Deink-Tissue Papers
  1422
  2328
  3669
  848
 1424
 2294
  3387
  5342
  7971
 2522
 4265
 6836
25
50
180
480
685
1 1422 1
269
389
830 f
1134
1648
3387 ,
740
1112
, 2479
   *Best performing mills option.
   **Chemically assisted clarification.

   Source:  EPA estimates.
                                     5-5

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                     Table  5-5.   Results  of  BAT Analysis
                                  BAT
                                Option 1
                      BAT
                    Option 2
o Number of Mills w/Costs
     PCB Monitoring
     PCB Control
14
10
14
14
                                       Total
                             Capital   Annual
                Capital
o Total Costs
  of Compliance
     (Millions of 1978 $)
o Distribution of Mill Treatment
  Cost-to-Sales Ratio
     Total
     Annual
PCB Monitoring
PCB Control
Total
0.00
21.17
21.17
1
0.182
6.97
7.15
I
0.00
43.02
43.02
0.182
18.62
18.80
     0-1%
     1-2%
     2-4%
     > 4% +
 7
 3
 4
 0
 0
 2
 9
 3
   Source:  EPA estimates.
   +Indicates significant  impact,
                                     5-6

-------
    As a measure of the validity of. the approach described  above,  we
performed a mill profitability analysis on three mills for  which we also
had financial data from the Economic 308 Survey.  Revenues,  profits and
cash flow were calculated both with and without costs of compliance.
Under BAT Option 1, all mills would maintain positive profits,  which  is
consistent with the result based on cost-to-sales ratios that  impacts are
not large.  Under BAT Option 2, impacts for two are  large,  causing their
profits to turn negative.  Only one of these had a cost-to-sales ratio
greater than four percent.  The difference in estimated  impact for the one
mill arose from the value placed upon its tissue product, which was less
than one-half of the average market value used in the ratio analysis.
Because total sales were estimated as the product of production and unit
sales value, we overestimated total sales, and underestimated  the  ratio of
cost-to-sales.  Despite the different estimated impacts  for this mill, in
general the results of impact calculation using the  two  different
approaches agree favorably.  The conclusion is that  the  simpler cost
method using the ratio of cost-to-sales as a measure of  impact is
reasonable.
NSPS  Impacts
    Costs of Compliance

    Table 5-6  shows  costs  of  PCB  control  for  model mills.   Total annual
costs are calculated as  the sum of  total  capital  cost  times the capital
recovery factor of 0.22  and variable  costs.   Unit costs,  as shown in Table
5-6, are calculated  assuming  330  production days  per year.   No added costs
of compliance  are associated  with NSPS  Option 1,  which is equal to the
promulgated NSPS for conventional pollutants.  Costs for  NSPS Option 2 are
based on tertiary chemical clarification.  For the Deink  (Fine)  sub-
category unit  total  annual cost of  compliance is  15.1  dollars per ton.
For the Deink  (Tissue) subcategory, unit  total annual  cost is 30.7 dollars
per ton.  These unit costs are  used in  calculating the price change in the
demand/supply  analysis.
    Demand/Supply  Analysis,  Total  Cost  of  Compliance

    This  section presents  the  results of the  demand/supply  analysis
 together  with  total  costs  of compliance for NSPS  regulations.   Because
 there  is  no  expected capacity  expansion in the  Deink (Fine)* subcategory,
 the discussion is  limited  to Deink (Tissue) subcategory and its related
 product sector, Tissue.  Table 5-7 shows unit cost of  compliance,  price,
 production and new source  capacity changes from the Base Case.   We have
 assumed that all reduction in  output is borne by  new source capacity.   The
 average compliance cost  per  ton of capacity for the tissue  sector  is based
 on  the mix of  subcategories  contributing to new source capacity shown in
 Table  2-2 and  the  unit costs shown in Table 5-6.   Table 5-8 shows  1990 new
                                     5-7

-------
                  Table 5-6.  NSPS Costs of Compliance for
                                 Model Mills
                                     I Annual Costs(1000$/yr)
 Subcategocy
I  Size of
IModel Mill
I   (t/d)
Capital
  Cost
(1000$)
O&M I  Energy
                 Unit Cost
              I      ($/t)
      Total   I        I Total
      Annual  (Capital! Annual
Option 1;

Deink (Fine)
Deink (Tissue)

Option 2;
     500
     100
      0
      0
   0
   0
0
0
0.0
0.0
0.0
0.0
Deink
Deink
(Fine)
(Tissue) .
500
100
5,
1 2'
604
402
1,194
I 464|
73
22
2,
I1'
499
013
33.
I 72'
9
8 1
15.1
30.7
   Source:  EPA estimates.

   All costs in 1978 dollars.
source capacity based on product sector shares and unit and  total  costs  of
compliance for the two Deink subcategories.

    Table 5-7 shows that there are no impacts on price, output  and capacity
due to NSPS Option 1.  In NSPS Option 2, as price is expected to rise  0.5
percent, output is expected to fall  0.02 percent in response to the added
costs of PCB control in the Tissue sector.  Cumulative new source  capacity
in 1985-90 is estimated to drop  .42  percent or 1,160 tons per year to
273,350 tons per year in the Tissue  product sector.  Comparing  Table 5-8
with Table 5-2, new source capacity  in the Deink  (Tissue) subcategory  is
estimated to decline 2.8 percent due to NSPS controls.
Capital Availability Analysis

    This  subsection presents the  results  of  the  capital availability
analysis  for  the two product sectors which will  be  affected  by  the
proposed  regulations.   Table 5-9  shows  the demands  on cash flow due to
capital costs of expansion  (based on total Base  Case  capacity expansion in
1985  and  unit capital  costs of  capacity expansion)  and one-year compliance
costs** due to  BAT Options 1 and  2  and  NSPS  Options 1 and 2, and total
Base  Case cash  flow.
    *See Table 5-2.
    **  For  BAT,  one  year compliance cost is total capital cost plus total
 annual operating  costs.  For  NSPS,  one year compliance cost is the product
 of  new source capacity in 1985 and unit capital cost plus unit annual
 operating  cost.   (See Table 5-7 for unit costs.)
                                     5-8

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                    Table 5-8.  NSPS Costs of Compliance
                               by Subcategory
Subcategory
Option 1:
Deink (Fine)
Deink (Tissue)
1 Cumulative
I New Source
1 Capacity
I Expansion
1 (1985-90)
I (lOOOt/y)
Unit Costs
($/ton)
Capital
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43.9 0.0
1 Total
I Annual
Total Costs of Compliance
1985-90
(Million $ 1978)
1
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0.0 0.0
0.0 0.0
Total
Annual
0.0
0.0
Option 2;

Deink (Fine)
Deink (Tissue)
 0.0
42.7*
33.9
72.8
15.1
30.7
0.0
3.18
0.0
1.34
   *Calculated as the product of NSPS capacity  (See Table  5-7),  and  the
fraction of new source Tissue capacity which is within the Deink  (Tissue)
subcategory (0.16).
Source:  EPA estimates.
    Table 5-9 presents the cash flow estimate together with  the  two major
demands on cash flow:  funds for capacity expansion and for  compliance
costs.  In a worst case capital squeeze situation, the industry  would have
to meet both needs out of its own cash flow.  The results can  be taken  to
represent a worst case, since the effect of price increases  on revenues
and hence cash flow is not taken into account.   (Demand for  most product
sectors is inelastic, so an increase in price raises  revenues.)

    It is evident from Table 5-9 that one year compliance costs  are a
small fraction of total cash flow.  For Uncoated Freesheet,  total one year
compliance costs, using BAT Option  2 and NSPS Option  2, are  0.8  percent of
cash flow; for Tissue the figure is higher, 4 percent, but still
insignificant.  If BAT Option 1 is  selected the percentages  are  still
smaller.  The difference between NSPS Option 1 and 2  does not  affect  the
results either.  Therefore, costs of compliance do not appear  to be a
major problem for these sectors of  the  industry  even  under the most
pessimistic assumptions about cash  flow and compliance costs.
                                     5-10

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Employment and Indirect Impacts
    Impacts Due to Output Changes

    The results of the direct employment, indirect earnings and  indirect
employment impact analyses are derived from the sales value of lost output,
which is approximated by the product of 1990 lost output and the average
Base Case price for the Tissue sector, 964 dollars per ton.

        The following ratios were used to estimate these impacts:

    1.  direc.t employment—$103,000/per employee;
    2.  indirect earnings to sales ratio—0.40;and
    3.  indirect earnings per employee—$20,000.

No impacts result from NSPS Option 1.  For NSPS Option 2,  lost output  in
1990 is 1,160 tons, which has a sales value of 1.12 million dollars.
Direct employment loss is therefore, 11 jobs.  Indirect earnings losses
are estimated to be 0.45 million dollars which would involve an  indirect
employment loss of 22 jobs.
    Impacts Due to Closure

    Using a definition of possible closure of  a cost-to-sales  ratio
greater than four percent, no closures are expected to  result  from BAT
Option 1 and three closures will  result under  BAT  Option  2  (see  Table
5-5).  Revenues for  these three plants were calculated  as the  product  of
annual production and the average sales value.  Total  revenue  lost due to
closure of these three mills is estimated to be 41.3 million dollars.
Using the ratios cited in the "Employment and  Indirect  Impacts"  section,
this loss in revenue implies a direct loss of  402  jobs.   The indirect
earnings loss  is 16.6 million dollars.  The  indirect employment  loss is
792 jobs.
iğ
Small  Business Analysis

    Small mills  are  defined  for  this  analysis  as  those having  annual product
value  of $10 million or  less.  Using  this  criterion,  only one  out of the
fourteen Deink-Fine  and  Deink-Tissue  mills which  incur BAT costs for PCB
control is classified  as a small mill.   Because  the  cost-to-sales ratio is
greater than four  percent under  BAT Option 2,  it  is  predicted  to close under
that option.  Three  of the remaining  thirteen  mills  are also projected to
close  under Option 2.   It is unclear  whether  this option has a greater impact
on  small mills as  only one mill  is  classified  as  small.

    For BAT Option 1,  the selected  option/ no  significant impacts are
expected for the one mill classified  as small.
                                     5-12

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                                  Section 6

                           Limits of the Analysis
    This section discusses the major limitations of  the  assumptions,
methodology and results of the analysis.  It also presents  the  results  of
a number of sensitivity analyses which test the robustness  of  the  results
of Section 5.  It is organized into parts which parallel those  of  the
methodology and results sections  (2 and 5, respectively),  i.e.,  Base Case
projections including demand equations and construction  of  supply  curves;
costs of compliance; demand/supply analysis; total costs of compliance;
mill-level impacts and closure; capital availability; and employment and
indirect impacts.
Base Case Projections
    Demand Forecast

    The demand forecast has two major components, growth  of  end-use  demand
and price elasticity of demand.  The DRI macroeconomic  forecast  drives  the
end-use demand sector growth which determines  the product sector growth
rates used in the analysis.  The growth rate does not affect the Base Case
price level, since the analysis assumes that demand  and supply grow  at  the
same rate regardless of what the rate is.  The growth rate does  affect  the
speed at which new source capacity grows, and  hence  also  the rate of
growth of costs of compliance.

    The estimate of price elasticity does not  affect the  constant long-run
price or the rate of growth of output as long  as the market  remains  in
equilibrium.  It does affect the response of demand  to  a  cost change, and
hence the extent of the effect of NSPS costs on the  loss  of  output in a
given sector.  The elasticity estimates are subject  to  both  random and
model specification errors.  The effects of the price elasticity estimates
fall mainly on the capacity expansion forecasts, because  these correspond
to the loss in output resulting from the price increase.
    Supply Curves

    The supply curves used  in the analysis  are quite  simple,  reflecting
assumed constant long-run unit costs of capacity expansion  equal  to  the
1985 Base Case price for each product sector.  The  assumption about  the
level of costs is not crucial since we are  concerned  mainly with  the
incremental cost of the proposed regulations.  Use  of the long-run supply
curve does ignore short-run adjustments, but  these  are less important
given the focus on new source costs.  The assumption  of constant  real
costs over the forecast period is more reasonable than it seemed  a few
years ago, due to the leveling off of fuel  prices.

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Costs of Compliance

    Pollution control costs were developed by EPA.  Costs were developed
from "model" mills and hence will only approximate actual costs borne  by
individual mills.  However, they should provide reasonable estimates of
overall compliance costs in a given subcategory or product sector.

    In calculating total annual costs, a single cost of capital was used
for all mills. However, total annual costs are not overly sensitive to
variations in the cost of capital.  For example, capital costs for most
subcategories tend to be about nine times operating and maintenance plus
energy costs.  Using a CRF of .22 implies capital costs are about three
times total annual cost.  Therefore, using a value for the CRF 10 percent
higher or lower causes total annual costs to be seven percent higher or
lower.

    Like variable production costs, variable pollution control costs are
not escalated from real 1978 levels.  Therefore total annual pollution
costs are underestimated.  Price impacts would be underestimated by a
similar magnitude, but the impacts in percentage terms will be less
affected.  Also, real cost increases may be much less than previously
predicted, due to the leveling off of fuel prices.  Pollution control
costs of new mills may be overestimated if they are able to reduce costs
by making changes in design or production processes prior to construction.
However, it  is quite reasonable to make the conservative assumption of
excluding them.
Demand/Supply Analysis

    The demand/supply model can  be characterized  as  one  of  competitive
long-run equilibrium.   In a long-run equilibrium  growth  path,  price is
determined by long-run  average total cost.   This  adjustment is assumed to
take place instantly on the supply side,  although demand takes a few years
to adjust completely.   One issue is whether  the industry behaves in a
long-run competitive manner by fully passing through the treatment cost
increase.  The problem  of how to describe imperfectly competitive markets
has vexed economic  theory for a  long time.   It is not possible to predict
the outcome of price and output  in an  oligopolistic  market.  No single
"noncompetitive" model  could be  used to  forecast  impacts of treatment
requirements on price and output.  Assuming  long-run full cost
pass-through is probably a reasonable  approximation.

    In  this analysis a  capital recovery  factor of 0.22 was used to estimate
total annual costs  of NSPS.  In  order  to examine  the sensitivity of the
analysis to this assumption, two sets  of alternate costs for Option 2 were
generated, using values of 0.27  and  0.17 for the  CRF.  These costs were then
used  as inputs  to  the model  to solve  for price  and output changes for each
of  the  product  sectors. These different scenarios were each compared to the
1985  base case.  Table  6-1 summarizes  the results of this sensitivity
analysis.
                                     6-2

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     Table 6-1.  Price and  Output  Changes  in the  Tissue Product Sector
              from  the Base  Case  With  Different Values for the
                   Capital Recovery Factor:   NSPS  Option 2
                                                Capital Recovery Factor
                                             0.22     I   0.27    I    0.17
Price Change
$/ton
percent

5.00
0.52

6.80
0.71'

3.00
0.31
Change in Output  (1990)
  1000 tons
  percent
-1.16
-0.02
-1.60
-0.03
-0.72
-0.01
    Using a CRF of 0.22, total Tissue output  is estimated  to  decline  by
0.02 percent in 1990 relative to the Base Case, and average price  is
estimated to rise by 5.00 dollars per ton product, or  0.52 percent.   Using
a CRF of 0.27, total output will decline by 0.03 percent if price  rise
6.80 dollars per ton, or 0.71 percent.  If a  CRF of 0.17 is applied,  total
output is predicted to decline by 0.01 percent if prices rise an average
of 3.00 dollars per ton, or 0.31 percent.  Because these impacts are
consistently small, the analysis is not particularly sensitive to  the
estimate of the capital recovery factor.
Total Costs of Compliance

    Estimates of total costs of compliance due  to NSPS  depend  on  the
estimates of capacity expansion, the share of new capacity classified  as
direct discharging, the share of new capacity classified  as  "new  source,"
and the mix of subcategories assumed.  On the other hand, eventually most
new capacity will be subject to NSPS.  Therefore use of a constant  share
of NSPS capacity over time is probably inadequate.

    Table 6-2 shows the effect of two other assumptions concerning  new
source capacity.  In the first case, it is assumed that there  is  no decline
in new source capacity expansion due to NSPS costs.  In the  second  case,  it
is assumed that the share of new source capacity among all capacity expan-
sion is 41 percent for Tissue., one-half the original value.  Total  costs of
compliance are the product of new source capacity and unit costs  of com-
pliance.  The first alternate assumption has almost no  effect  on  estimated
total costs of compliance.  This is due to the  fact that  little new source
capacity was lost in the original scenario because there  was only a very
small change in output, 0.02 percent.  Results  using the  second alternative
assumption are quite different from the original scenario.   If the  new
source fraction of total capacity expansion is  cut in half,  estimated  total
                                     6-3

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       Table 6-2:  Effect of Alternate Assumptions About the Share of
            New  Source Capacity Expansion  on  Costs  of  Compliance:
                     Tissue Product  Sector NSPS  Option  2
                               (1978  Dollars)*

Scenario
Cumulative New
Source Capacity
Expansion
(1985-90)
(1000 ton/yr)
Costs of Compliance
(Millions 1978$)
1 Total
Capital 1 Annual
1.  Result Using Base Assumption
    (New Source Fraction of
    Capacity Expansion = .82)

2.  No Decline in New Source
    Capacity Expansion

3.  New Source Fraction of
    Capacity Expansion = .41
273.35
274.51
134.89
3.18
3.20
1.57
1.34
1.35
0.66
   *Cost calculated using unit costs from Table 5-7.
capital costs and total annual costs are reduced by 50 percent as well.
Therefore the value of the new source fraction does have a significant
effect on this portion of the analysis.
Mill-Level Impacts and Closure Analysis

    Mills with significant impacts were identified using  the criterion  of
a cost-to-sales ratio of greater than four percent.  This criterion  does
not take mill-specific financial conditions into account, and  is  not based
on more general average levels of profitability in the  industry.   The
results of the financial analysis of the three mills with Economic 308
Survey data available were consistent with the four percent criterion in
all cases for Option 1, and in two out of three cases for Option  2.   If
the cutoff criterion were two percent rather  than four  percent, four mills
would have significant impacts under BAT Option 1, and  nine mills would
have significant  impacts under BAT Option 2,  a much more  severe impact.
See Table 5-5.  However, those results would  not be consistent with  the
financial analysis for the three mills.
                                     6-4

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Capital Availability

    The comparison of cash flow and capital  requirements  depends  on  the
sector-specific estimates of cash flow, the  forecast of capacity  expansion
in each subcategory, including the mix of existing  and new  sources,  costs of
compliance, and the capital costs of new capacity.  The cash  flow estimates
are based on revenues and costs taken from the demand/supply  analysis.
Revenues are the product of total output and price.  Variable costs  are  the
integral under the supply curve.  However, in sectors with  a  variety of
different grades, the price used may not have been  the sector-wide average
price, so revenues may be under- or over-estimated.  Unfortunately,  other
information on cash flow broken down by product sector is not available.
Revenue estimates would also be affected by  using a different macroeconomic
forecast for the base case.  However, it is  unlikely that these changes
would significantly affect the overall financial evaluation of  the industry,
although the evaluations for individual sectors might change, since
compliance costs are such a small fraction of total cash  flow.

    There is considerable uncertainty about  the base costs  of new
capacity.  Since costs of capacity expansion in a single  year are larger
than total costs of compliance in any of the treatment options, these
estimates have an important effect on the overall financial picture  of the
industry, although they do not affect the estimate  of the incremental
effect of NSPS regulations.
Employment and Indirect Impacts
    Employment.  The employment to sales ratios derived  are quite  crude.
They probably overestimate employment impacts because they are  based on
existing rather than new mills.
    Indirect Earnings and Employment Effects.  The estimates  of  indirect
earnings and employment impacts rest on a very simple input/output
framework.  The approach tends to overestimate impacts because it does  not
take into account that the reduction in earnings and jobs  in  particular
product sectors will be at least partially offset by increased growth due
to higher investment elsewhere.
                                     6-5

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                                 Appendix  A

                           Capital Recovery Factor
    The capital recovery  factor  (CRF) measures  the  rate of return that an
investment must achieve each year  in order  to cover  the cost of the
investment and maintain net earnings, including  depreciation and taxes.
Stated another way, the capital  recovery  factor  is  the excess of revenues
over variable costs, per  dollar  of invested capital,  needed to cover the
cost of borrowing, depreciation  and net profit-related taxes, while
preserving the market  value of the firm's stock.

    The formula for CRF used in  previous  analyses was:

                  A(N,K )  - td
          CRF  =	—=—	—                                         (A-l)

where:

    N         =  lifetime of investment
    Kf        =  average  after-tax cost of  capital
    A(N,Kf)   =  annuity  whose present value is  1,
                   given  N and Kf  [Kf/(l-(H-Kf)-N)]
    d         =  depreciation rate
    t         =  corporate income  taxes
Changes in the tax code dealing with  rapid  depreciation and investment tax
credits require alterations  in the  formula  for  calculating  the capital
recovery factor.  The  revised formula is:

                  A(N,K )(.9-c)
          CRF  =	                                        (A-2)
                     1 - t
where:      c  =   E

                  j-l
where:

       n      =  depreciation  lifetime  under  tax  code
       d1      = new depreciation  rate

       Other variables -as above.

The assumptions and data used  to obtain values  for  the  above variables are
described below.

    Average Cost of Capital

    The cost of capital, Kf, is the average percentage  return that
suppliers of debt and equity demand.  For firms which have  more  than one
type of capital, Kf is calculated  as the average  of  the  after-tax costs
of debt and the costs of equity, weighted by  the  share of market value of

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each relative to the total market value of the  firm.   In  equation  form:


          K   =  bi(l-t) +  (l-b)r                                    (A-3)

where:
        *
       Kf   =  average cost of capital after  taxes
       i    =  average cost of debt
       r    =  average cost of equity
       t    =  corporate income tax rate
       b    =  share of debt financing
    The costs of debt and equity are measured  by  the  current  market value
of outstanding debt and stock,  rather  than  the original  costs when the
debt and equity were issued.  The argument  that projects should  be
evaluated using the weighted average cost of capital  as  the discount
factor has been made elsewhere* and rests on several  assumptions.  Firms
are assumed to have an optimal  debt/equity  ratio  (or  at  least some
preferred debt/equity ratio), to have  already  obtained that ratio, and to
strive to maintain it over  time.  In addition, it is  assumed  that  new
projects do not alter the overall risk position of the firm.   (A change in
the risk level might result in  a change  in  the debt/equity level.)
Therefore, new projects, on average, will be financed with these same
desired fractions of debt and equity.
    Cost of Debt.  Since  firms often  have  more  than  one debt issue,  it is
necessary to calculate an average cost within a company as well as across
companies.  The  following information on the debts of  27 pulp and paper
companies was obtained from Standard  and Poor's Bond Guide (January
1980).**

    1) yield to  maturity
    2) debt outstanding
    3) closing price

    First, the total market value of  each  bond  issue is calculated as the
bond  price multiplied by  the  amount of debt outstanding.  Second, the
average cost of  debt is calculated as a weighted average of the various
values for yield to maturity, where the weights equal  the ratio of the
market value of  each bond issue  to the total value of  debt.  The average
before-tax cost  of debt for these companies is  11.03 percent.
   *See,  for  example,  J.  Fred Weston  and  Eugene F.  Brigham,  Managerial
Finance  (6th  ed.),  Dryden Press,  1978,  Chapter  19.
   **It  is assumed  that  the cost  of capital  to  pharmaceutical companies is
very close to that  for chemical companies in general.
                                     A-2

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    Cost o£ Equity.  A firm's cost of equity can  be expressed  in  equation
form as:
          r  =  - + g                                                  (A-4)
                P

where e is the annual dividend, P is the  stock  price,  and g the  expected
growth rate of dividends.*  To estimate the firms' cost  of equity,  the
fpllowing data were obtained from Standard and  Poor's  Stock Guide (August
1979):

    1)  dividend yield;
    2)  closing price;
    3)  number of shares outstanding.

    This information was collected for both preferred  and common  stocks.
An estimate of the expected growth rate was obtained using data  on
production levels for the years 1979-1980 from  the DRI model.  The  annual
compound rate of growth for total paper and paperboard production was
calculated to be 3.5 percent.  Since this is an estimate of production,
not sales or income, an inflation factor must be  added in.   Based on the
DRI inflation projections for 1980-1990, an annual compound rate  of
inflation of 7.5 percent was calculated.  Thus, the expected growth rate
of dividends (g in the above formula) is  3.5 +  7.5 = 11.0 percent.   (This
assumes that real prices remain unchanged.)

    Separate costs of capital were calculated for common stock and
preferred stock.  The yield to maturity on the  common  stock of 53 forest
product companies is 5.2 percent, which yields  a  cost  of equity of:

    5.2 + 11.0 = 16.3

This is more accurately described as the cost of  retained earnings.   The
cost of new issues of common stock is higher than the  cost of  retained
earnings because of the flotation costs involved  in selling new common
stock.  Since new issues are a very small proportion of  a firm's  capital,
they are not included in our calculation of the overall  weighted  cost of
capital.

    Preferred stock is a hybrid between debt and  common  stock.  Like debt,
it carries a commitment on the part of the corporation to make periodic
fixed payments.  Thus, the cost of capital is equal to:


    r = |                                                              (A-5)

without an estimate of the expected growth rate of dividends.
   *See, for example, J. Weston and E. Brigham, op.cit.
                                     A-3

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    Depreciation

    Depreciation is normally defined as the  fraction  of  revenues  set aside
each year to cover the loss in value of the  capital stock.   Due to  recent
changes in the federal tax code, the economic life of a  capital item is
now considerably longer than the depreciation life for tax  purposes.
Based on earlier work the lifetime of capital stock for  this industry is
assumed to be about 10 years.*  The depreciation  rate for most personal
property now is straight-line over five years  (20 percent).   These  values
are used in the revised calculation of the capital recovery  factor.
    Tax Sate

    The current federal corporate  income  tax  rate  is  20  percent  on the
first $25,000 of profits, 22 percent on the next $25,000,  and  46 percent
on all profits over $50,000.  For  this analysis, plants  are  assumed to  be
paying an even 46 percent federal  tax on  all  profits.  A study by Lin and
Leone** indicates that state and local income taxes also are a significant
factor in pollution control investments.  State corporate income tax rates
may be as high as 9.5 percent.  In their  study, a  weighted average of 7
steel-producing states yielded an  average state corporate income tax rate
of 7.55 percent.  State income taxes, of  course, are  deductible  expenses
in computing corporate income tax.  A state corporate  income tax rate of 8
percent is assumed here.  Deducting this  figure before computing the
federal income tax rate reduces the net effect of  the  8  percent  rate to
about 4 percent.  Thus, the overall effective income  tax rate  is
approximately 50 percent.
    Sensitivity Analysis

    Table A-l presents various values  for  the  capital  recovery  factor,
assuming various weighted costs of capital (Kf)  and  different
formulations allowing for changes in the federal  tax code.   Both  the rapid
depreciation and the investment tax credit serve  to  lower  the capital
recovery factor, thus reducing the return  necessary  to justify  a  given
investment.
   *Draft Industry Description;  Organic Chemical  Industry,  Vol.  I,  Meta
Systems, December 1979.

   ** An Loh-Lin and Robert A.  Leone,  "The  Iron and Steel Industry," in
Environmental  Controls,  (Robert A. Leone,  ed.), Lexington,  MA:   Lexington
Books  (1976), p. 70.
                                     A-4

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                                  Table A-l

           Alternative Derivations of  the  Capital  Recovery Factor
Variable
Weighted cost of
capital (Kf)
Values
.10 .15 .20 .10 .13 .15

.20
Life of asset  (N)              10      10      10      10     10     10     10

A(N, Kf)                      .163    .199    .239    .163   .185   .199   .239

Depreciation life  (n)          10      10      10       5      5      5      5

Depreciation rate  (d)         .10     .10     .10     .20    .20    .20    .20

Tax rate  (t)                  .50     .50     .50     .50    .50    .50    .50

c                                                  .379   .352   .335   .299

CRF(l)                        .226    .298    .378

CRF(2)                                             .201   .240   .265   .335

CRF(3)                                             .169   .202   .225   .288
where:  CRF(l) is original formula  (A-l in text)
        CRF(2) allows for rapid depreciation  but  not  investment  tax credit
        CRF(3) allows for both rapid depreciation and investment tax credit
        (A-2  in text)
    The weighted cost of capital is estimated  based  on  the  current  costs
as reflected in the current prices and yields  of a sample of  corporate
stocks and bonds for that industry.  In January of 1980,  the  weighted cost
of capital for the pulp and paper industry was estimated  to be  about  12
percent.  There are two major assumptions in using this method.   First
that current prices and yields accurately reflect future costs  of
capital.  However, interest rates have increased significantly  since  the
summer of 1979.  Second, that the current portfolio  mix will  remain
constant over the next several years.  Given changes in tax codes,  and
changes in the availability of certain sources of capital such  as
industrial revenue bonds, this is unlikely.  Therefore the  cost of  capital
is expected to be higher than 12 percent.  Given the mix of financing
sources available, the weighted cost of capital for  the period  covered by
this study is assumed to be close to 15 percent.
                                     A-5

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    A single, industry-wide CRF equal to 22 percent has been used  in our
analysis.  For a given investment, a firm's CRF will  vary with  their cost
of capital and mix of financing.  However, it was not possible  to  estimate
a separate CRF for each establishment or firm.
                                     A-6

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                          Appendix B

                        The 308 Survey

     The economic analysis of various pollution control options is based
in large part on information collected through a questionnaire issued by
EPA under authority of section 308 of the Clean Water Act (the 308
Survey).  This questionnaire was sent to approximately 700 mills in the
pulp, paper and paperboard industry.  A total of 633 responses to the
308 questionnaire, representing 648 mills, were included in the analysis.
A follow-up on the non-respending mills showed that in most cases these
mills were closed at the time of the survey, or were not producers of
pulp, paper or paperboard.

Purpose of the Survey

     The survey was designed to provide information on mill character-
istics, production costs, investment in new capital, and market struc-
ture.  Of primary concern was information on production costs.  At the
time of the survey there was only one public source which contained con-
sistent and detailed manufacturing cost information organized in a way
directly useful to an impact study.*  These costs were for representa-
tive new facilities typical of good technical practice in 1974, however,
and a host of assumptions would have to be made to translate them into
a form which would allow us to construct marginal cost curves for in-
dustry product sectors.  To develop new manufacturing cost functions
and to verify or modify the assumptions made to translate the cost
functions into cost curves for the sectors, information for individual
mills was needed on the relationship between costs and capacity,
capacity utilization, production processes and products, and age of
capital.

     To determine impacts it is essential to consider questions of
demand.  The DRI Forest Products model provided the capability to esti-
mate demand on a product-by-product basis.  However, we wanted to be
able to test the assumptions of this model against information obtained
from individual firms concerning the markets for their products.  In
addition, the demand analysis projects capacity expansion on the basis
of announced plans for expansion and specified investment behavior.  To
assess the forecasts we needed information on individual mills' plans
for expansion.
     *Economic Impacts of Pulp and Paper Industry Compliance with
Environmental Regulations, Report for Office of Planning and Evaluation,
U.S.  Environmental Protection Agency, Arthur D. Little, Inc., May 1977.

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Questionnaire

     The questionnaire contained 24 questions, and was organized into
     ria-^-t-c •
five parts:

     • Identification;  Name and address of mill and (if different) name
       and address of parent company; name, address and telephone of
       individual responsible for completing the questionnaire.

     • Capacity;  Mill capacity in various grades of pulp, paper, and/or
       paperboard.

     • Economic Information:  Assets and capital investment, revenue,
       expenses, quantities sold and transferred, and annual production
       and inventory change information for two fiscal years.

     • Annual Operating Costs and Capital and Operating Costs arising
       from Federal Regulations;  Fiber, chemicals, labor and energy
       costs in the most recent fiscal year; and estimates of capital
       and operating costs for air and water pollution control and OSHA
       compliance.

     • Future Plans;  Planned capital expenditures on air and water
       pollution control and capacity expansion by product or process;
       plans to curtail operations; and if applicable, user charges of
       POTW's.

Confidentiality

     Two procedures were employed to protect the confidentiality of the
data.  Those mills which sent their responses directly to EPA were pro-
tected by the procedures specified in Article XXI, Parts A to F of
contract No. 68-01-4675.  These included EPA removing the Identification
Section from each questionnaire and assigning a code number with region
and subcategory identifiers to each questionnaire before they were for-
warded to Meta Systems for processing.

     Those mills which did not respond directly to EPA sent their com-
pleted questionnaire to a third party  (Arthur Andersen & Co.) whom they
had hired to hold the data and protect its confidentiality.  Both sets
of data  (mills responding directly to EPA and mills responding to
Arthur Andersen & Co.) were stored on Arthur Andersen's computer, and
Arthur Andersen personnel monitored the use of the data to prevent the
exposure of 308 Survey data on an individual mill.
                                B-2

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Limitations of Survey

     As noted above, the response rate to this 308 Survey was excellent,
and for the most part the quality of the data appears quite good. How-
ever, there are a few problems with the questionnaire and/or the
responses.  In the case of the question dealing with annual operating
costs, it is unclear what the mills included in "other costs."  It was
assumed that these costs included the operating costs necessitated by
current pollution control regulations, although this may not always be
the case.

     A couple of problems arose with responses by indirect dischargers.
Due to the wording of the question, the flow level and user charge in-
formation is ambiguous.  Also, final determination of whether a mill
was an indirect or direct discharger was left to the technical con-
tractor.

     In some cases, a mill's reported production and capacity levels
were inconsistent.  Various stages of the analysis required one or the
other level.  Since it was not possible to determine which was correct,
the production and capacity data were used as they appeared on the
mill's response.
                               B-3

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                           Appendix C
                   Demand/Supply Methodology
Overview
      The core of the approach to estimating the impact of BCPCT and
BATEA regulations on the industry is a microeconomic demand/supply
analysis for each market (product) sector of the industry.  The analysis
produces a base case forecast of price, output, "contribution to
capital" (revenues less variable costs) and capacity utilization for
each product sector in the absence of new regulations.  It also fore-
casts the effects of the costs of various treatment requirements on
those variables.  The approach assumes that individual product markets
are competitive and that prices depend on the variable costs of the
marginal (high cost) mills in the various sectors.  Market or product
sectors rather than subcategories are utilized because the relevant
set of competing products depends on product type, not manufacturing
process.  The organization of the industry into product sectors corres-
ponds closely to product groups used by API.

      For each sector, supply curves are constructed from manufacturing
cost and production data collected in the 308 Survey and pollution con-
trol cost estimates provided by the technical contractor.  The supply
curves explicitly relate mill subcategories, the basis for defining
treatment costs, with product sectors, where the interaction of demand
and supply takes place.  Supply curves are generated for a base case
with no additional pollution control requirements and for each of sev-
eral control options.  The supply curves for different years are adjusted
to account for forecasts of capacity expansion through 1985.

      The demand for each product sector is modeled using demand equa-
tions estimated by Data Resources, Inc. and linked with DRI's macroeco-
nomic forecasts over the period of the analysis, 1979-85.  This provides
a demand forecast to match the capacity expansion forecasts on the
supply side.

      The -interaction between supply and demand is modeled by solving
the system of supply and demand equations for each product sector for
equilibrium values of price, output, "contribution to capital" and
capacity utilization for each year of the forecast period.

-------
Figure C-l shows the information flows and stages of analysis which
form the demand/supply analysis.

      Figure C-2 presents a more analytical picture of the relation-
ship of the various elements of the analysis, and suggests some impor-
tant implications of the methodology adopted.  Quantity produced is
measured along the horizontal axis and price and unit cost along the
vertical axis.  The base case assumes no new treatment requirements.
Given demand curve DD and supply curve SS, market equilibrium implies
price = P and output = Q.  The excess of revenues over variable costs
("contribution to capital") is given by area CEP.

      Let S'S1 represent the industry supply curve with treatment
costs.  This yields a new equilibrium with price = P', quantity = Q1
and contribution to capital = C'E'P1.  A number of elementary but im-
portant observations flow from this analysis.  First, as long as demand
and supply are somewhat elastic, price will rise and output will fall.
If supply is not perfectly elastic (i.e., if SS and S'S' are not hori-
zontal) the price increase will be less than the cost increase for the
original marginal producer (i.e., PP'
-------
            FIGURE  C-l.   Demand/Supply Analysis
                  SUPPLY
                                          DEMAND
                         TECHNICAL
                        CONTRACTOR
                        INFORMATION

DRI MACRO-
ECONOMIC
MODEL


OTHER
DRI
INFORMATION
i

DEMAND INDICATORS,
EXPORTS, IMPORTS, NON-
PAPER SUBSTITUTE PRICES,
OTHER EXOGENEOUS
VARIABLES

               MAP FROM MILL SUBCATEGORIES
                   TO PRODUCT SECTORS
              c
RANK  CAPACITIES 8V UNlt7\
 COSTS TO OBTAIN SUPPLY  )
	CURVES	J
                (
    GENERATE FITTED
\SUPPLY CURVE (1978 BASE}
                 SUPPLY CURVE FORECASTS
                        1979-90
                              C
;                SOLVE DEMAND/SUPPLY \
                   EQUILIRIUM MODEL  )
                                  FORECASTS OF PRICE,
                                   OUTPUT, CAPACITY
                                UTILIZATION, CONTRIBUTION
NOTE:  RECTANGULAR  BOXES DENOTE  INFORMATION FLOWS.
      OVAL BOXES DENOTE UNITS  OF ANALYSIS.
                              C-3

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FIGURE C-2.  Shift in Supply Curve Due to Treatment Costs
 PRICE,
 COST
      P'
      P


      C'
       0
Q'   Q
                                         OUTPUT
                            C-4

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FIGURE C-3.  Example of Marginal Cost  and Average Cost Curves
  UNIT
  COST
                                         OUTPUT
FIGURE C-4.  Example  Where Marginal Cost Equals  Average Cost
  UNIT
  COST
                                   AC=MC
                                         OUTPUT
                           C-5

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      An estimate of the supply curve for the entire sector can be
obtained by ranking all mills manufacturing a given product in terras
of unit cost, and then pairing the unit cost of a given mill with the
cumulative production of all mills with unit costs less than or equal
to that mill's.  This is the procedure followed in this study.  Although
the curve so obtained strictly equals  the industry supply curve only
under the assumptions of perfect competition and constant marginal cost
for each mill, we believe that it represents a good approximation even
if these assumptions are relaxed somewhat.  The following example
illustrates the curve construction procedure.

      Example.  Suppose the individual mill data for a given product
sector are as follows:

      Mill        Production cost, $/ton   Output, 1000s tons/year

       1                     210                    800
       2                     180                   3000
       3                     260                    900
       4                     175                   3400
       5                     205                    900

       6                     200                   1000
                                       (total = 10,000)
      Mill #4, being the lowest-cost producer, forms the first step on
the curve with unit cost = 175, production = 3400.  Mill #2 is the next
lowest cost producer; its incremental output adds 3000 to the ac-
cumulated production, with a unit cost of 180.  The rest of the curve
is constructed similarly, until all production is accounted for, with
the highest cost producer being the point (260;10,000).  This process
results in a step function like that shown in Figure C-5.  The length
of each step is the production of that one mill, and the height of the
step is that mill's unit cost.

      In practice, the approach proceeds roughly as outlined above;
with a supply curve constructed for each product sector.  First, all
of the mills that produce a given product, say Newsprint, are selected
from the 308 Survey data base.  Next, unit variable manufacturing cost
is determined by summing the questionnaire responses for the individual
cost components for that product: wood and pulp, chemicals, labor,
energy, and other, and then dividing by the mill's output of that pro-
duct.  This is the basic step of the transformation of costs from sub-
category to product sector.
                             C-6

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          FIGURE C-5.  An Example of a Constructed Supply Curve
UNIT COST
 $/TON
                          3400
6400 Q   7400    8300   9100  10,000

  OUTPUT 103 TONS/YEAR
                               C-7

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      The structure of the supply curve has some implausible implications.
Suppose the intersection of the demand curve  (DD) and the supoly curve
yields price P and quantity Q as in Figure C-5.  The figure implies that
all mills with unit costs below that of mill 6 operate at full capacity,
while mill 6 absorbs all the slack, and mills with higher costs do not
operate at all, which is not realistic.*  Nevertheless, the use of aver-
age costs gives a picture of the cost structure within a given product
sector.  Since high cost mills have the greatest variability of output,
this should give a reasonable approximation of the shape of the supply
curve.

      Another limitation of the procedure is that it assumes that demand
and supply in the entire product sector is cleared by a single price.
In many markets, especially papers, there is a significant variation in
quality and characteristics among subgrades, and prices will vary corres-
pondingly.  Therefore, producers that appear to have high costs may pro-
duce higher quality products with higher prices.  Using a single price
could distort the relative profitability of different mills.  There is
less harm on the demand side because prices of similar grades can be
expected to move together.
      Standardizing Costs.  All costs are adjusted to first quarter 1978
dollars to agree with the pollution control costs provided by the techni-
cal contractor.  To do this, all cost data from 308 responses must be
inflated/deflated to correspond to this fixed base.  The ends of the
accounting base  years in the 308 responses vary from January 1976 to
December 1978.  To adjust these costs, approximate deflators of two sorts
were developed.  The first type are deflators directly applicable to
specific products, as obtained from DRI time series for average operating
costs for these products.  For products where no such direct deflators
were available, estimates of cost changes for each input were developed,
covering wood, pulp, and secondary fiber, labor, chemicals, and energy.
Separate regional cost factors were also developed for each input.  In
both cases, the time period selected for adjustment was based on the mid-
point of the year-long accounting period as reported by the mill.

      No further adjustments were made to Survey costs to account for
real (constant price) input cost increases between 1978 and 1983-85, the
period of the analysis.  Although forecasts of costs of the various input
categories are available, it was felt that using these forecasts directly
would overstate the cost increases because of process changes mills would
make in response to higher costs.  Nevertheless, it is expected that real
production costs will increase 5 to 15 percent over this period.**
   *In the analysis, reported production was used as a proxy for capacity
to construct the supply curves, since production costs were only available
for that amount.  This tends to understate capacity somewhat.  However,
this is compensated for in the calibration of the supply curves described
below.

  **DRI Pulp and Paper Review, June, 1980, passim.

                              C-8

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      Functional Form of the  Supply Curve.  Both  for  reasons of  confi-
dentiality and because of the cumbersome form of  the  step  functions
derived by the above procedure, the calculated values of unit  costs
and cumulative production are used to estimate econometrically a smooth
supply function which approximates the step function.  The  fitted
curve is the one used in the  demand/supply analysis.  It has the
general form:
                                      t
           c - f (q)

where

           c = unit cost
           q = cumulative production

      A variety of functional forms were investigated for each product
sector and the choice of which to use in the demand/supply analysis
depended on such criteria as reduction in sum of  squares, significance
of coefficients, and standard errors of estimate.
      Calibration of jupply Curve to Base Case.  Because the survey data
on production are taken from several different years and coverage was
not complete, the supply curve generated by the above procedure does not
correspond to actual supply conditions in any particular year.
Specifically, the cumulative production obtained from the curve corres-
ponding to the price of a product in 1978 is not necessarily equal to
reported output of that product in 1978.  (In most cases, cumulative
production at the 1978 price is within ten percent of actual 1978 pro-
duction, but usually lower.  In a few cases it is higher.)

      In order to calibrate the demand/supply model for each sector, the
estimated supply curve is shifted right or left so that it is consistent
with the 1979 price (in 1978 dollars) and level of output.*  Strictly
speaking, this procedure assumes that the "unobserved" capacity has vari-
able costs equal to the y-intercept of the fitted supply curve.  In
practice, as long as the unobserved capacity has variable costs less
than those of the marginal high-cost mill, the calibration will not
affect the shape of the supply curve in the region of its intersection
with the demand curve.  Therefore, it will not affect the forecast of
price and output in the demand/supply analysis.
   *1979 is the most recent year for which annual information is avail-
able.  Therefore, there is no need to start with 1978 levels and "fore-
cast" 1979 levels.  This approach is identical to that used to model
capacity expansion in subsequent years.
                               C-9

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      Inclusion of Pollution Control Costs.  Pollution costs for
several levels of control were determined by the technical contractor
for individual mills and for the basic divisions of subcategory.
Generally, one level of production process controls and two levels
incorporating end-of-pipe treatment were considered.  Costs were cal-
culated for capital, operation and maintenance (O&M) and energy on an
annual basis.  Where appropriate, regional factors modifying these
costs were developed.
      The treatment costs added to the supply curve are total annual-
ized unit costs which include capital charges (investment costs multi-
plied by the CRF), as well as variable costs.  This is because the
decision to install pollution control equipment and remain operating
is a long-run decision.  We assume that firms can correctly predict
future trends so that only those which expect to recover at least the
total costs of their pollution control system will stay open.  This
approach ensures that the marginal producer remaining open will recover
total treatment costs.

      The procedure for estimating the supply function including pollu-
tion control costs is to divide the costs of a specified level of
pollution control for each mill, by the mill's capacity to obtain a
treatment cost per ton.  This unit cost is then added to the unit vari-
able manufacturing cost of that mill.  This implies that a mill's
treatment costs are allocated across its various products on an equal
per ton basis.  The mills are reranked by unit cost and the supply
curve is reestimated using these new cost figures.  The new curve will
shift upwards, reflecting the increased costs of additional pollution
control.  Note that if a mill had inframarginal unit costs before treat-
ment, but has unit costs greater than the marginal mill after treatment,
its position in the supply curve will shift to the right of the marginal
mill.  For example, Figure C-6 shows the supply curve from Figure C-5
after pollution costs have been added.  In this case, the cost rankings
of mills #1, #5, and #6 have switched.

      The Adjustment of the Supply Functions to Account for Capacity
Expansion.  The supply functions were generated using the data on pro-
duction, capacity, and costs available at the time of the 308 Survey.
However, because we forecast supply through 1985, and because the supply
curve will change shape with additions of new capacity and retirement of
old capacity, these supply curves must be adjusted to account for capa-
city expansion.
                               C-10

-------
          FIGURE C-6.
Supply Curve Resulting from the Reranking of
Mills with Treatment Costs
UNIT COST
  $/TON
                                    OUTPUT 1O3  TONS/YEAR
    NOTE: HORIZONTAL DASHED  LINE (---) SHOWS PRE-CONTROL
         UNIT VARIABLE  COST

         HORIZONTAL SOLID LINE (	)  SHOWS  UNIT VARIABLE
         COST PLUS TOTAL ANNUAL POLLUTION CONTROL COST
                              c-n

-------
      There are several sources of information on current and future
capacity.  The capacity figures published by the American Paper Insti-
tute (API) are generally considered to be the most reliable of those
publicly available.  The responses to the 308 Survey also provide in-
formation on current capacity and expansion to which the mills are
committed.  Most of this expansion is to be on stream by 1981.  Current
API figures include probable expansion through 1982.  The 308 Survey
and API are in reasonably close agreement on capacity, both current and
planned, to 1981.

      DRI forecasts future capacity through 1985.  They base their
current capacity on API data, and use API estimates for expansion
through 1982.  After 1982 their forecast of capacity is based primarily
on creating the capacity needed to meet the demand forecast by the DRI
model.   An additional source of information on future expansion is the
historical trend for each product sector.  The projection must take into
account the cycles in investment which appear to be common for several
product sectors.  Through 1982 we use the API estimates of capacity.
Estimating expansion beyond 1982 is more difficult because firms do not
have definite plans that far in advance.  The construction of a complete
investment model is particularly difficult in an industry like pulp and
paper,  where expansions involve large sums of money and occur infrequently.
Rather than treating investment as an endogenous variable, we have chosen
to estimate future capacity based on API and DRI forecasts.
      Two checks are imposed on these estimates of capacity expansion
to ensure that they are reasonable.  The first is capacity utilization.
To a certain extent, output can be increased by making greater use of
current capacity.  According to API estimates, in 1977 there were
27,381,000 tons of paper produced, with a capacity of 29,859,000 tons.
Thus, the overall capacity utilization rate was approximately 91.7 per-
cent.  Included in the measure of capacity is an allowance for normal
maintenance, grade changes, and other downtime.  Therefore, it is pos-
sible to have a capacity utilization rate of more than 100 percent, but
only for a short period.  On the other hand, if the capacity utilization
factor declines sharply, there is reason to conclude that the capacity
estimate is too high.  This criterion was used to evaluate the results
of the demand/supply analyses using initial capacity expansion estimates.
In some cases, the capacity forecasts were revised if the changes in
capacity utilization implied by the demand/supply forecasts varied sig-
nificantly and/or were inconsistent with other information about the
likely prospects for that product factor.
                               C-12

-------
      A second check is the profitability of investments in new
capacity.  The present discounted value of the excess of price over
variable cost per ton after tax can be taken as the value of the
investment.  If this value exceeds the unit costs of new capacity
from the 308 Survey, then the capacity expansion forecast is profit-
able.  The methodology is discussed more fully in the section on
capital availability analysis.

      To actually model the effect of capacity expansion on the
fitted supply curves, it is assumed that new capacity has unit
variable costs equal to the minimum of that for existing capacity.
Therefore, the addition of new capacity can be represented simply
as a rightward shift of the existing cost curve, with unit costs of
new capacity equal to the y-intercept of the original cost curve.
This adjustment is exactly analogous to that used to calibrate the
supply curve to the 1979 base period.

      Consider the example in Figure C-7.  Figure C-7a represents a
product sector supply function as it might appear in 1979.  If five
units of additional capacity were projected for 1980, the supply
curve would be shifted as shown in Figure C-7b; i.e., the new capa-
city would come in as low variable cost production onthe left end
of the supply function.  If additional capacity was expected to
come on-stream in the following year, it would be introduced in
exactly the same fashion.

      It should be noted that this assumption about variable costs of
new capacity could be relaxed without affecting the results of the
demand/supply analysis.  As long as variable costs are less than the
variable costs of the marginal existing mill, the intersection of the
demand and supply curves is unaffected.  Therefore, price and output
changes due to treatment costs will not be affected either.  However,
relaxing this assumption does affect the amount of "contribution to
capital" available for capacity expansion.  Therefore, the capital
availability analysis must be examined for sensitivity to this factor.

      Supply functions are prepared in this manner for individual pro-
duct sectors with and without pollution controls for each year from
1978 to 1985.

      Total Cost of Compliance.  The capacity expansion forecasts are
also used to predict total costs of compliance to the Proposed Regula-
tion for capacity in place by 1983.  Costs of compliance for mills in
place in 1978 are taken directly from the sums of treatment costs esti-
mated for mills in the 308 Survey.  The expansion forecasts can be used
directly to calculate costs of compliance by product sector for mills
in place by 1978.  To compute costs by subcategory, expansion forecasts
                                C-13

-------
         FIGURE C-7.  Modeling Capacity Expansion  Using the
                     Product Sector Supply Curves
                FIGURE C-7a.  Supply Curve in 1979
            600
 UNIT COST
 {dollars/   400
    ton )

            200
                     20      40      60      80      100
                             PRODUCTION (tons/year)
                 FIGURE C-7b.
                  Supply Curve  in 1980
                  with Five Units of
                  New Capacity
UNIT COST
(dollars/
   ton)
            600
400
            200
                    5 tons of new capacity
                     20       40      60       80
                              PRODUCTION (tons/year)
                                           100
                                 C-14

-------
for each subcategory roust be developed based on the product  sector
forecasts.  First, an expected mix of subcategories corresponding to
expansion in each sector was estimated.  It was assumed that expansion
after 1978 in each sector would contain the same fractions of  inte-
grated subcategories as found in the 308 Survey.  Only a small  increase
in nonintegrated capacity is predicted.*

      Starting in 1982, capacity increases due to "greenfield"  mills or
major alterations of existing plants are assumed, subject to NSPS stan-
dards.  Thus it is necessary to predict what fraction of new capacity
would be classified as a new source.  This was done using information
on installation of new machines in API's capacity forecasts  and planned
capacity increases in existing plants from the 308 Purvey.
      Demand Side Analysis

      This section outlines the methodology used to model demand for
pulp and paper products.  It includes a discussion of general factors
affecting demand in the industry, the structure of the equations making
up the model, the results of the eco'hometric estimation, and the macro-
economic forecast which drives the demand side of the demand/supply
model.

      Factors Affecting Demand.  Demand for specific products within
the industry exhibits considerable variety, since each product has its
own unique characteristics.  The economic and technological trends
affecting demand for the twenty-seven product sectors that have been
defined for the industry are summarized in the product profiles in Draft
Volume II.  Some product sectors have been severely affected by the
penetration of substitute materials into their traditional markets.
Examples of this trend are the substitution of polyethylene bags for
Bleached Kraft bags, of plastic film for Glassine and Greaseproof paper,
of plastic containers for Molded Pulp products, and of plastic bottles
for Solid Bleached Milk cartons.  Other product sectors have not suc-
cumbed to penetration.  For example, most Unbleached Kraft papers have
superior packaging properties and consequently have maintained market
shares.

      Technological change in end use markets has affected some pro-
ducts.  Demand for Solid Bleached Bristols is down since there is
increased use of computer magnetic tape rather than cards.  Uncoated
Freesheet use, on the other hand, has grown due to the burgeoning
need for business forms and paper for computers and copying machines.
   *This is because most new expansion does occur in integrated mills
and because doing so automatically accounts for the increase in market
pulp capacity that must, for consistency, accompany increase in non-
integrated capacity .
                               C-15

-------
Technological changes in product production have improved demand in
some sectors such as Newsprint, Uncoated Groundwood Paper, and very
recently, Tissue, by improving product characteristics and therefore
consumer acceptance.

      The demand for each product is linked to the level of activity
of particular sectors of the economy.  For example, Special Industrial
Papers demand follows overall industrial production, and Coated Print-
ing Papers demand is related to the level of advertising in the U.S.
Some products are also affected by national policy.  The future use of
the various recycled paperboards, for instance, will be influenced by
national recycling policies.

      Demand Model.  Because most pulp and paper products are inter-
nationally traded, an analysis of demand must take into account both
domestic and foreign demand and supply for a given product.  The basic
identity is:

      Apparent Consumption = Shipments + Imports - Exports    (C-l)

Shipments, i.e., domestic production, are the supply side of our model.
Forecasting equations for imports and exports have been developed by
DRI.  In most cases, DRI's forecasts of exports and imports are taken
as exogenous to the demand/supply models used in the present analysis,
since their magnitudes are relatively small.  (Dissolving Pulp is the
exception.)

      In the next step of the analysis, apparent consumption is analyzed
into two components, actual consumption and inventory changes.  In equa-
tion form:

      Apparent Consumption = Consumption + Inventory Change    (C-2)

This reflects the fact that consumers of paper and board products buy
them to add to their inventories, as well as consuming them immediately
for their given "end-use".  Because inventory demand tends to be very
volatile, it is preferable to separate it out and focus on the under-
lying end-use demand, i.e.,  actual consumption.  Actual consumption is
more stable and reflective of long-term effects of demand such as sub-
stitution and technological change.  Not doing so would tend to over-
estimate the price elasticity of demand.

      Lastly, in DRI's estimation approach, actual consumption is
analyzed as the product of an "end-use factor"  (EUF) and a "demand
indicator" (IND).  In equation form:
                              C-16

-------
      Consumption = EUF x IND                                  (C-3)

One can think of the demand indicator as an index which measures the
effect on demand (consumption) of the size of the end-use consumption
market while holding price and other factors constant.  In the case
of consumer Tissue, for example, an obvious candidate for a demand
indicator would be the number of households in the U.S.  Everything
else equal, one would expect a doubling in the number of households
to double the demand for consumer Tissues.  In economic terms, the
demand indicator represents shifts in the demand curve.  In other
cases, the demand indicator might be the index of production of the
end-use industry.  The choice of a demand indicator for a particular
product sector depends on which macroeconomic variable best correlates
with the size of the end-use sector.

      Several product sectors are represented by more than one demand
indicator because components of their demand are experiencing different
market trends.  Each demand indicator is weighted by the share of that
component of total demand.  For instance, demand for Coated Printing
Paper has three major components.  Demand for the smallest — coated
one-side paper — is declining because of substitution by plastics.
However, demand for the two types of coated two-side paper is growing,
resulting in an overall increase in demand for the sector.

      Conversely, the end-use factor can be thought of as the demand of
an average unit of the end-use sector.  In the case of tissues this
would be a single average household.  In some other sector it would be
a unit of production of the end-use industry.  Therefore, the end-use
factor captures all other factors affecting demand (price, substitute
price, technological change) except the size of the end-use sector.
It is the demand curve "normalized" to a unit of the end-use sector.
Multiplying the end-use factor (demand per end-use unit) by the demand
indicator (number of end-use units) gives us back the total demand of
the end-use sector, which, in equilibrium, equals actual consumption.

      End-Use Factor Equations.  DRI's approach is to estimate econo-
metrically the end-use factor equation.  Given time series for consump-
tion and the chosen demand indicator, equation C-3 yields a time series
of the end-use factor.  This end-use factor is then regressed against
the appropriate own and substitute price series and other independent
variables to obtain the coefficient estimates for the equation.
                                C-17

-------
      A typical end-use factor equation has the following form:

           EUFfc = C + L(PQt/PDt) + L(PQt/PSt) + L(Xfc)          (C-4)

where

      EUF = end-use factor
      C   = constant term
      PQ  = price of paper grade
      PD  = GNP deflator or other price index
      PS  = price of substitute good
      X   = other independent variables, e.g., time or
            proxy for technological change
                                        n
      L   = lag operator (e.g., L(Xt) = I aixt_^)
                                        i=o
      t   = time subscript

The constant term captures the "exogenous" component of demand.  The
second term in equation C-4 measures the effects of changes in the real
price of the paper grade, the third term measures the effect of relative
changes in own and substitute prices, and the fourth term captures the
effects of othe exogenous variables on demand.  Lags on most price terms
range from four to eight quarters.

      In most cases, the end-use factor equations are estimated with
quarterly data.  In these cases quality is always a function of lagged
relative price  (not current price).  This form makes them awkward to
use in the demand/supply analysis bacause the elasticity of demand in the
current quarter is zero.  However, because the supply curves are based on
annual data, it was necessary to convert the demand curves to an annual
basis to make them compatible.   As a result of the annualization proce-
dure, demand becomes a function of current as well as lagged price.  This
is because the lagged price terms for the most recent quarters are allo-
cated to the current year when the aggregation from the quarterly to
yearly basis is made.

      Insufficient data were available to estimate end-use factor equa-
tions for three sectors: All Other  Paper, Molded Pulp,  and Market Pulp
(except Dissolving Pulp).  Problems include the multiplicity of differ-
ent products included in these sectors and the difficulty of identifying
demand indicators and obtaining price series.  Analysis of the demand
for Market Pulp is further complicated by the wide substitutability among
different grades.  As a result, demand/supply analyses could not be done
for these sectors.
                               C-18

-------
      The actual demand equation used in the demand/supply model is
constructed by retracing the steps outlined in equations C-l and C-4.
Multiplying the end-use factor equation* A-4  by the DRI forecast of
the demand indicator, and adding the forecasted values of inventory
change and exports, less imports, yields an equation relating U.S.
production to the price and other variables in equation C-4.

      Results of Estimation.  The full results of the estimated end-
use factor equations are given in Appendix 2-B.  A useful way to sum-
marize the results is to use the concept of elasticity of demand.
Price elasticity of demand is defined as the percent change in quantity
demanded resulting from a given percent change in price, all other
factors held constant.  It gives a convenient summary of the relation-
ships specified by a given demand equation.  The formula for elasticity
is:
                         e. =
                                 AP
where Q is quantity demanded and P is price.  A high value of e  (greater
than one) means that demand is relatively price-sensitive, whereas a low
value of e implies the opposite.  Products with low demand elasticities
are in a better position to pass through to the customer the added costs
of pollution control.  The own price elasticity shows the effect of a
product's own price on its demand, and the cross-price elasticity shows
the effect of the price of substitute goods on its demand.

      Table C-l lists the pulp and paper industry sectors, their own-
price elasticities, their substitutes/ and their cross-price elasticities,
In most cases, confidence intervals for these estimates are small.  The
table shows that the own-price elasticity estimates of most of the pro-
duct sectors are relatively inelastic.  Exceptions are Bleached and Un-
bleached Kraft Papers, Glassine and Greaseproof Papers, Cotton Fibre Pa-
pers, Uncoate~d Groundwood Papers, Thin Papers, and Solid Bleached Board;
all with elasticities greater than one.  Some product sectors are extreme-
ly inelastic.  These include Tissue paper, Uncoated Freesheet, and Solid
Bleached Bristols.

      Several product sectors have high cross-price elasticities, imply-
ing that price rises due to pollution costs could significantly affect
demand if they are not matched in the competing sectors.  Glassine and
   *A11 variables except the own price PQ and EUF in the end-use factor
equation are also assumed exogenous in the demand/supply model.  As with
other variables, these are taken from DRI forecasts.  These forecasts are
described below.
  **
     "Appendix 2-B" refers to Appendix 2-B in the Draft Report.
                               C-19

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                TABLE C-l..  SUMMARY  OF DEMAND ELASTICITIES
 Price

 Unbleached Kraft
 Bleached Kraft
 Glassine
 Spec. Industrial
 Newsprint
 Coated Printing
 Uncoated Freesheet
 Uncoated Groundwood

 Thin Papers

 Solid Bl. Bristols
 Cotton Fiber
 Tissue
Own Price
Elasticity*
   1.
   3.
   2.
 ,49
 .86
 .14
 .73
 .63
 .64
 .38
2.65

1.07

 .41
2.06
 .06
     Substitute

Plastic Film
Plastic Film
Plastic Film
n.a.
Uncoated Groundwood
Uncoated Groundwood
Uncoated Groundwood
Newsprint, Uncoated
  Book Papers
Chemical Woodpulp
  Papers
n.a.
Chemical Woodpulp
n.a.
Cross-Price
Elasticity
of Substitute

        .17
        .67
       1.16
       n.a.
        .35
        .23
        .22
       2.65

        .82

       n.a.
       1.12
       n.a.
 Board

 Unhl. Kraft Liner.

 Bl.  Kraft Liner.
 Bl.  Kraft Folding

 Semi-Chem Corr.
 Recycled Liner.
 Recycled Corr.
 Recycled Folding

 Constr.  Paper &  Bd.
 Molded Pulp
 Solid Bl. Board
 All Other Board
    .61

    .61
    .73

    .61
    .61
    .61
    .73

    .68
   n.a.
   1.15
    .65
          Plastic Films,  Polystyrene,
            Hard Plastic  Packaging
          **
          Plastic Pouches,  Film &
            Hard Packaging
          **
          **
          **
          Plastic Pouches,  Film &
            Hard Packaging
          Solid Wood Products
          n.a.
          Plastic Film
          Plastic Pouches,  Film &
            Hard Packaging
                                 .42

                                 .42
                                 .48

                                 .42
                                 .42
                                 .42
                                 .48

                                n.a.
                                n.a.
                                 .39
                                 .07
 Dissolving
 Market
    .59
   n.a.
          n.a.
          n.a.
                                n.a.
                                n.a.
 Total
 Source:  DRI demand equations
 *Absolute Value
**Same as for unbl. kraft liner
 n.a.:  data not available for emprirical estimate  of elasticity
                                  C-20

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Greaseproof papers, Cotton Fibre papers, and Uncoated Groundwood papers
all have cross-price elasticities greater than unity.  The cross-price
elasticity for Bleached Kraft Papers is also relatively high.  Products
which have very low cross-price elasticities include Unbleached Kraft
Papers and Uncoated Freesheet.  For some product sectors such as Tissue
and Solid Bleached Bristols, data are not available to estimate cross-
price elasticities.

      The Macroeconomic Forecast.  Values of the exogenous variables in
the demand models, such as demand indicators, are taken from the March
1980 "trend" forecast of the U.S. economy, made by DRI's macroeconomic
model for the period 1980-85.  This forecast shows a recession with de-
clines in real GNP through the last three quarters of 1980  followed by
gradual recovery in 1981.  Inflation is expected to abate gradually
after the credit squeeze in the first half of 1980, although the "core"
rate of inflation due to wage increases could remain at around ten per-
cent through the early 1980's.  In the following years, 1982-85, a pre-
dicted move toward a balanced budget is expected to reduce the share of
consumer spending in GNP, while tax cuts and increased defense expendi-
tures are predicted to boost investment spending.  This shift from con-
sumption to investment spending has implications for the relative
recovery rates of different paper and board grades.  It is expected that
paper grades associated with advertising (Newsprint, Coated Printing
Papers) and fiber boxes and other packing materials used for consumer
goods will fare less well.  Table C-2 shows the movements of some impor-
tant variables in the forecast.

Solution of the Model

      The supply and demand curves for each sector are combined to form
a product sector model with can be solved to predict the equilibrium
path of the market over time.*  As described earlier, the demand rela-
tionship described in equations C-l and C-4 relates price to U.S. produc-
tion.  The supply curve developed relates U.S. production to the marginal
cost (dollar per ton) of that output.  Adding the assumption of compet-
itive behavior,

           Price = Marginal Cost                              (C-5)

closes the system.  This is the basic structure of the demand/supply
models used to forecast price and output in each product sector.
   *The procedure for the five linerboard and corrugating medium sectors
is somewhat more complex.  The supply and demand of all five sectors is
modeled jointly to capture substitute and complementary relationships.
                               C-21

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TABLE C-2.   AVERAGE ANNUAL PERCENT CHANGE OF ECONOMIC VARIABLES IN DRI CONTROL FOREC.



                                   1979   1980   1981   1982   1983   1984    1985

    Real GNP                        2.3    0.2    1.5    4.3    3.4    2.6    3.8

    Consumer Price Index           11.4   12.9   10.2    9.6    8.8    8.0    8.1

    Consumer Expenditures
      except Services               1.3    0.1    0.6    3.4    3.4    2.7    3.5

    Printing, Index                 4.1   -1.6    0.3    6.2    3.9    3.0    4.5

    Wholesale Prices (Costs)

       Energy                      26.6   48.7   27.5   19.1   12.2   10.5    12.4

       Chemicals                   11.8   19.0   12.2    9.6    7.6    6.0    6.7
    Source:  DRI Pulp and Paper Review (March 1980),  p.  15.
                                   C-22

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      The demand side of the model is driven by values of the exogenous
variables from the DRI model and lagged prices.  On the supply side,
total capacity is given exogenously.  For each year, the model is solved
for the market-clearing price and quantity.  A base case is established
for 1979 to 1985.  This not only creates a reference case, but also es-
tablishes a series of lagged prices to start the analysis of the effects
of treatment costs.  Starting  with 1983, supply curves embodying costs
from each treatment option are used to calculate an equilibrium price and
quantity for each year and option.  Although mills are not required to
begin treatment until 1984, they are assumed to incur costs beginning in
1983.  The model also calculates total industry contribution to capital
(revenues less variable costs).   Projections for each treatment option
are made through 1985.
                               C-23

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                                 Appendix D

                                Demand Curves
    The parameters used to determine  the demand  for  a  product sector  in a
given year t are presented in Table D-l.  The  coefficients d^ are  weights
on the prices lagged from year t.  The parameter  S is  the  annual growth
rate of demand in the sector.  Under  the assumption  of long-run equilibrium
(see Appendix C), S was taken as identical  to  the growth rate of supply.
Note that the units of P and Q in  the demand curves  are different  from
those in the supply curves/ and must  be adjusted  accordingly to be
comparable with them.

    The demand curves for Unbleached  Kraft  Linerboard, Semi-Chemical
Corrugating Medium and Recycled Corrugating Medium actually show the
demand for total fiber box shipments  (in millions of square feet)  as  a
function of price (in dollars per  million square  feet). A series  of
conversion equations is needed to  determine price and  output for each of
these papergrades.

    Some product sectors are omitted  because they were not available
(Molded Pulp) or no NSPS capacity  was expected to be built.

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          Table D-l.   Parameters  for  Product  Sector  Demand Curves
                                              Model Coefficients*
Product Sector
Unbleached Kraft
Bleached Kraft
Glassine
Spec. Industrial
Newsprint
Coated Printing
Uncoated Freesheet
Uncoated Groundwood
Thin Papers
Solid Bl. Bristols
Cotton Fibre
Tissue

Board

Unbl. Kraft Liner.
Bl. Kraft Liner.
Bl. Kraft Folding
Semi-Chemical Corr.
Recycled Liner
Recycled Corr.
Recycled Folding
Constr. Paper & Board
Molded Pulp
Solid Bl. Board
All Other Board

Pulp

Dissolving Pulp
c
9453
NA
NA
1065
7579
9147
12108
7216
NA
NA
NA
5140
469391
NA
4350
469391
NA
469391
NA
8983
NA
4563
7156
<30
-105.7
NA
NA
-7
098.6
-29.4
-20.3
-69.9
NA
NA
NA
-4.42
-1944
NA
-21.7
-1944
NA
-1944
NA
-79.9
NA
-33.8
-124
*1
-194.7
NA
NA
-3.5
-19.7
069.8
-67.91
-124.1
NA
NA
NA
0
-3198
NA
-65.9
-3198
NA
-3198
NA
-119.8
NA
-42.5
89.8
<*2
-39.7
NA
NA
0
0
-6.7
-20.52
-30
NA
NA
NA
0
-698
NA
-9.6
-698
NA
-698
NA
-10
NA
-27.9
-11.84
d3
0
NA
NA
0
0
0
0
0
NA
NA
NA
0
0
NA
0
0
NA
0
NA
0
NA
-4.2
0
d4
0
NA
NA
0
0
0
0
0
NA
NA
NA
0
0
NA
0
0
NA
0
NA
0
NA
-.9
0
s
.02
NA
NA
.02
.06
.03
.03
.06
NA
NA
NA
.01
.04
NA
.02
.04
NA
.026
NA
.01
NA
.01
.008
NA
NA
NA
NA
NA
NA
NA
   *The  coefficients  assume  price  is  in  1978  cents  per  pound and output in
1000  tons per year.
Source:  DRI, Meta  Systems estimates.
                                     D-2

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