vvEPA
              United States
              Environmental Protection
              Agency
              Information Services
              and Library
              Washington DC 20460
EPA/IMSD/87-011
December 1987
Selected Management Articles:

Resistance to Change
                          PEOPLE

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            RESISTANCE TO CHANGE

                DECEMBER 1987
            HEADQUARTERS LIBRARY
INFORMATION MANAGEMENT & SERVICES  DIVISION
   U.S.  ENVIRONMENTAL PROTECTION AGENCY
         401 M STREET,  SW    PM-211A
           WASHINGTON,  D.C.   20460
               (202) 382-5922
                             TJ.'S. Environmental Protection "A;:
                             Begion 5, LU^ry [5i'L-16)
                             230 S. Dearborn Street, Ho001
                             Chicago, IL   60604

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                          INTRODUCTION
An  organization  requires  the flexibility  to  improve  through
change.  Because  even  necessary and well intended  changes  can
provoke resistance among employees, managers must develop methods
of  dealing  with the resistance.  During periods of  change  the
manager  must find ways to balance the needs of the employee with
the  needs  of the organization.  An effective manager  can  ease
resistance to change with better employee-manager communication.

Communication  between managers and their employees is  the  most
important  element  in relieving resistance to  change.  Managers
should  discuss the reasons for the change and  assure  employees
that their jobs are secure. Another technique that may help is to
solicit  employee  suggestions  for implementing the  change  and
involving them in the implementation.

This bibliography,  which is divided into three sections,   cites
recent journal articles which discuss change. The articles in the
first  section  deal with change in  general.  They  discuss  the
necessity of change and offer  techniques for coping with change.
The  secong  section,   "Effects  of  New  Technology",  contains
articles  which  specifically  address the  problem  of  employee
reactions  to  new technology,  especially  computers.  "Managing
Change"  discusses  techniques for managerial  leadership  during
times of change.

Citations  were  selected  for  their relevance  to  the  special
interests of EPA program staff.  The articles were published in a
variety  of management,  personnel and human  resources  journals
between  1986  and 1987.  A descriptive abstract is included with
each  citation.  The  bibliography  was  compiled  using the ABI/
Inform, and Management Contents online databases from DIALOG.


There  is  much  more information available on other  aspects  of
management.  An  EPA  librarian can assist in  identifying  other
titles for further research.  To obtain additional copies of  the
bibliography,  or  copies of any of the articles listed,  contact
Mary  Hoffman,   Chief  Reference  Librarian,   EPA  Headquarters
Library, 382-5922.

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                        TABLE OF CONTENTS






INTRODUCTION 	i




GENERAL 	1




EFFECTS OF NEW TECHNOLOGY 	5




MANAGING CHANGE	9

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I.  GEZBKAL
 Change as an Ingredient for Management Dmptovenait
   Hoffman, Gerard C.
   Industrial Engineering  vl9n7  PP: 16-17  Jul 1987  CODEN:  IDLEB9
   ISSN: 0019-8234  JRNL CODE: INE
   DOC TYPE: Journal Paper  LANGUAGE: English  LENGTH:  2 Pages
   AVAILABILITY: ABI/INPORM

   On  hearing  the  word  "change,"  people  usually  get  ready to resist
whatever is caning. Change is seen as another exposure to potential failure
and  is  associated  with more effort or work. It is important to recognize
the need to change present organizational culture, but often companies make
easy  changes  instead of needed changes. Sometimes, changes do little more
than  delay the negative spiral of an organization. The periodic purging of
directives  and  their  later  replacement  is  one  example  of this. This
represents  fixing  a  symptom rather than studying the symptoms to fix  the
cause.  The  effective  manager  will  discuss  organizational  problems or
inadequacies  with  employees and will ask for suggestions.  Success depends
upon  the  recognition  that  creation  of  a variable work environment  for
encouraging change requires participative team-building and consultation.
 Changing everything all  at once: work  life and  technological
   change*
   Liker, Jeffrey K.; Roitman, David B.; Roskies, Ethel
   Sloan Management Review  v28 Summ, 1987, p29(19)
   SPECIAL FEATURES: illustration; table;  graph

   This   article   analyzes  employees'  reactions   to  an  experiment  in
concurrent  social and technological change. Their responses were,  contrary
to  management's  expectations,  mixed. Statistical analysis revealed that
much  of the variation could be explained  by how the changes influenced the
individual's  job  prospects.  The authors go on to  discuss the benefits  of
various  approaches  to  organizational change  -  and  recommend   a  more
conservative  scope  and  pace  than  occurred  at  "Basic  Products, Inc."
(Reprinted by permission of the publisher.)

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 Challenging Change
   Lahti, Jon Tris
   Health Care Supervisor  v5n3  PP:  55-60  Apr 1987  ISSN:  0731-3381
   JRNL CCDE: HCS
   DOC TYPE: Journal Paper  LANGUAGE: English  LENGTH:  6  Pages
   AVAILABILITY: ABI/INFCRM

   Even  changes  that  are well-intended and needed can  provoke resistance
among employees. Resistance is not always bad — it can prove beneficial by
preventing an organization from embarking on an impossible,  unnecessary, or
disastrous strategy. Planning is the key to effective resistance.  The  first
step in resistance planning is to determine the rationale for change.  Using
the  determined  rationale, the resisters will decide if  a problem actually
exists  or  if  governing  policy  is  appropriate.   The  issue can often be
settled  at  this  point,  saving  time and effort for both  sides.  The next
steps are a review of the constraints and resources of the organization, an
analysis  of why change might be inappropriate under the  circumstances,  and
suggestions  of  alternate  goals. The resisters should plan inplementation
and  evaluation  procedures for the options they suggest. When all attempts
to resist change have been unsuccessful, resisters must determine the  costs
of  continued  opposition  before  decisions  about  activities outside  the
system are initiated.  References.
 Selling new ideas properly aids their acceptance within an organization.
   (promoting solutions developed by industrial engineers)
   Cox, John L.; Dimsdale, Parks B.
   Industrial Engineering  v!8 Dec, 1986, p30(7)
   SPECIAL FEATURES: illustration; chart; graph

   Industrial  engineering  solutions frequently involve change,  and change
must  be  'sold'  to participants and outsiders if the solution is to work.
Solutions  such  as  new  facility  layouts,  new material storage systems,
automated   systems,  quality  circles,  new  part  designs  and  different
assembling  approaches should be carefully marketed; this marketing process
includes  identification  of  the  groups that must be sold, development of
strategies  to  persuade  these groups the solution is viable, selection of
approaches to these groups, and implementation of the persuasion techniques
identified.  These  stages  in the process of convincing users and managers
that  an  industrial design or solution should be implemented are detailed.
Selling  the  solution  to  others  is  the  first  step  in the process of
integrating the solution with existing engineering methods and practices.

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 Coping with change in these tines,  (corporate management.)
   Pollock, Ted
   Production  v97 Feb, 1986, p25(2)

   A company must be able to change in order to  survive and grow. Among the
 'top  100'  industrial  corporations  of  1918,   52 corporations  (including
Cambria  Steel,  General  Chemical  and  United   Motors)  are  now defunct,
primarily  because  they  failed  to manage change, either technological or
social.  Successful employees must also be ready and willing to change. Ihe
following  six  steps  can help a company or an  individual adapt to change:
 (1)  try  to  understand the change, (2) assess  the situation,  (3) identify
.the  opportunity, (4) accept the challenge, (5)  prepare for the change, and
 (6) face the change with confidence.
 Business behavior  and public co-operation:  a  structural
   perspective.
   Boswell, Jonathan S.
   Journal of General Management  vl2 Wint,  1986, p58(14)

   A  foundation for good business behavior  within the social and political
context  of  the  community  is developed based on concepts of partnership,
participation,   and   cooperation.    Business cooperation  with  society,
structural influences on public cooperation, and the  feasibility of general
models  are discussed. A partial explanatory model is described, reflecting
the  types of institutional and structural factors: proximities facilitated
by  underlying  social  institutions;  comprehensive, remedial transparency
(visibility);  threshold  organizational  continuities;  and organizational
positive  size  distributions.   These  factors may   offer  clues as to why
certain  industries  adapt  to change successfully, while others experience
resistance and suffer conflict.

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 Managing culture: the invisible barrier to strategic change.
   Lorsch, Jay W.
   California Management Review  v28 Wntr,  1986, p95(15)
   SPECIAL FEMURES: illustration; table
   CAPnCNS:  Commodity products company -  top management culture.; Culture
   audit.

   The  core  beliefs  of  top  managers can inhibit  strategic change by
producing  * strategic  myopia'  so  that the natural  response is to keep
managing  in  the  same  old  way.  A  company's culture can thus become an
invisible  barrier  which impedes the process of adapting to changes  in the
firm's  technological,  regulatory/ and competitive environment. The  author
presents  several  steps  needed to break this invisible barrier,  including
making beliefs visible, using outside directors, bringing in new blood, and
encouraging   flexibility   throughout  the  ranks  of  middle management.
(Reprinted by permission of the publisher.)

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H.  JOiTiiauis OF NEW TECHNOLOGY        k

                                       ^

 Seven easy steps to overcoming PC phobia.
   Powe, Tom; Kleiner, Brian H.         {
   Business  v37 apr-Jun, 1987,  p54(3)

   Motivating  employees  to  use PCs can lead to productivity improvements
and  allow  a  firm  to  compete  effectively  in  a  business  environment
increasingly  dominated  by  computer  use.  Introducing  PCs  to an office
environment confronts a human tendency to resist change, and employees' may
fear  that  their  competency  and  influence are somehow threatened. Seven
steps  for  motivating  employees  to  use  PCs include: (1) top management
support,   (2)  communication  about  PC  capabilities  and  benefits,  (3)
selection of appropriate equipment, (4) provision of a healthy environment,
(5)   training,  (6)  establishment  of  communication  channels,  and  (7)
controls.  Three  types  of  effective  employee computer training are: (1)
class  room  instruction,  (2)  computer-generated  tutorials, and (3) user
manuals.
 The  industrial  engineer  as  entrepreneurial  individual  for managing
   innovation.
   Sarin, Sanjiv; Butts, Bennie
   Industrial Engineering  v!8 July, 1986, p!6(3)

   Although a study performed in 1957 by R. Solow indicated that 80 percent
of  all  industrial  productivity improvements are directly attributable to
technological  change,  managing technological innovation continues to be a
problematic  discipline,  even  in  the 1980s when technological innovation
seems to be at a high point. Industrial engineers may be the most qualified
personnel   for  managing  the  implementation  of  technological  changes.
Engineers  involved in such projects will encounter resistance to change by
upper  management  levels  due  to: costs associated with the change or the
change's  upsetting  of long-term business plans; a tendency on the part of
business people to 'wait and see' rather than be the first to make changes;
and  a  reluctance  to  retrain  themselves  and  others  to  use  the  new
technology.

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 Minimizing employee resistance to technological change.
   Mainiero, Lisa A.; DeMchiell,  Robert L.
   Personnel  v63 July,  1986,  p32(6)

   Automation  results  in  improved productivity  and  reduced  operating
expenses,  but  only  when  employees  embrace  the technology willingly. A
survey  of  six companies that completed automation projects indicated that
decisions  to  automate  were  typically top-down decisions, and employees'
involvement  consisted  solely  of  being  trained  to  operate  the system
installed.  Personnel managers should be  aware that automation projects
often  result  in:  employee resistance to change; the need for revised job
descriptions;  and new reward systems for  employees, as well as the obvious
training  needs.  These  problems, and  suggestions to facilitate automation
projects are discussed;  the suggestions include: automate slowly, encourage
employee   participation,  be  aware of   job  changes  occasioned  by  the
automation,  plan  for  replaced  workers  and  training  needs, and reward
employees for acceptance and operation  of  the system.
 The role  of business ccnmmications practitioners  in the
   Housel, Thomas J. ; Housel, Marian
   Journal of Business Ccmnmication  v23 Spr,  1986, p5(8)

   The effect of cctnputer technology on work environments is examined, with
methods  suggested  through  which  educators  and business communications
practitioners   can  prepare  students  and  workers   for  future  business
environments.  It  is  essential  that  educators  in  the area of business
comunications  anticipate  the  technologies  that will be present in the
workplace  in years to cone to prepare for rather than react to the changes
to occur. After an overview of early office automation schemes, the effects
of  office  automation  on  business  ccnnunication, employee resistance to
technological  change,  and  the 'fully' automated office of the future are
described.

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 Fighting computer anxiety.
   Faerstein, Paul H.
   Personnel  v63 Jan, 1986, p!2(6)

   Planning  automation  in  the  workplace  should  include techniques for
managing  people's reactions to automation, especially when the most likely
reaction  is  anxiety.  Anxiety  related  to  automation  can  be traced to
people's  sense of themselves or to the environment in which they function.
People  who  are likely to approach automation with high anxiety levels are
identified  as  those  who:  need  to have control, resist change, desire a
level  of  status  or  power,  fear  the  unknown,  fear  failure,  dislike
isolation,  or  perceive  automation  as  being in conflict with their work
identity.  When  planning  automation  Installations, managers must also be
aware  of  the  various effects of automation on the work environment; such
changes  are  best  handled  after identifying the computer's capabilities,
skill  requirements,  information handling capacity, and the organizational
and environmental changes that will be brought about.

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8

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HI.
 Ch-ch-ch-change! ?  (management  technique  to  facilitate  employee  job
   changes)                                             \
   Brown, Barrel R.                                     I
   Management World  v!5 Nov-Dec, 1986, p24(2)

   Employee  resistance to proposed changes involving them is usually based
on   perceptions   of   threat.   The   threat  usually has  an  economic,
psychological,  or  social basis that seems very real to those experiencing
such  feelings.  Management  can  minimize  these  feelings  of  threat by:
restoring  feelings of economic security with guarantees;  establishing open
camunication  (listen  and  give  information);  being open to compromise;
allowing  the  group to participate in 'change' decisions, if possible; and
using a trial period strategy.
 Gaining Employee Support for Change
   Anonymous
   Small Business Report  vllnll  PP: 98  Nov 1986  JRNL CODE:  SBR
   DOC TYPE: Journal Paper  LANGUAGE: English  LENGTH:  1 Pages
   AVAILABILITY: ABI/INPOBM

   Companies  that  initiate changes in operation often experience employee
resistance, which arises out of fear. Old Republic Home Protection Co.  (San
Ramon, California), a homeowners' insurance company, anticipated resistance
to  computerization  and  took  steps  to minimize employee anxiety.  First,
management   determined   the   specific  activities of  each   department,
interviewing  every  employee  in  the process. After discovering where the
problem  areas  were,  management  connunicated  to employees the company's
plans  and  reasons  for  computerization  and  solicited  input  from  the
employees,  while at the same time assuring the employees that  no jobs were
in  jeopardy. Those employees most directly affected by the computerization
were  given extensive training as well as information on what benefits they
could  expect from computerization. Computerization was phased  in gradually
and,  because  of  the  communication efforts, was implemented  smoothly and
efficiently.

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 The challenge of strategic change, (corporate management)
   Richardson, Peter R.                        ('
   Canadian Business Review  v!3 Aut, 1986, p29(4)
   SPECIAL FEATURES: illustration; table       ^
                                               i
   For  economic  survival  in the next decade Canadian companies must meet
the   challenge   of  strategic  change.  Guideiines  to modify  corporate
strategies   are  given.  Creating  the  new  strategies is  simpler  than
implementing  them,  and  it  will  take  special executives,  committed and
undaunted  by risks, to implement visions as well as objectives.  Initiating
change   requires  simultaneous  clarification  of  objectives,   developing
understanding,   and   stimulating  caimLtment.  Implementation  of  change
requires  proper  anticipation  and  the  correct management approach; in a
crisis, change management takes a top-down approach.
 Can conflicting values en the change team work?
   Bar one, Frank J.
   Training & Development Journal  v40 Aug, 1986, p50(3)
   SPECIAL  FEATURES:  illustration; table Terminal values of CD agents and
   managers.; table Instrumental values of CD agents and managers.

   A  survey  of 950 organizational development agents (personnel managers,
and  internal  and  external  organizational  managers) with a 43.8 percent
response  rate  measures  the  terminal values (the goals of organizational
development)  and  the  instrumental  values (the methods of organizational
development)  of  the managers within the group. The results indicate seven
possible  areas for differences of opinion among organizational development
managers;  these areas of difference include the fact that seme rank family
security  as  their  most  important  professional  goal, while others rank
acconplishment as the highest motivating factor for entering the field. The
survey  demonstrates  the  importance of defining goals and values  within a
change  team,  prior to attempting to implement changes.  Survey results are
presented in two tables.
                                 10

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 Toward a Theory for the Evaluation of Organizational Change
   Carnall, Colin A.
   Human  Relations  v39n8  PP:  745-766  Aug  1986   CODEN:   HUREAA  ISSN:
   0018-7267  JENL CODE: HRL
   DOC TYPE: Journal Paper  LANGUAGE:  English  LENGTH: 22 Pages
   ATOHABILITY: ABI/HJPQRM

   With  major  institutions  undergoing  dramatic  changes,  how people and
groups react to change is very important.  Organizations have an established
order,  and  any  significant  change in the organization will disrupt that
order.  The  possible  responses  to  change  include:  1.  resistance,  2.
opposition, 3. acceptance, 4. ritualistic response, 5. acquiescence,  and 6.
leaving.  The  response  that  emerges  will  be influenced by the tactical
positions  of  the  interest  groups  involved.  The response may be either
active  or  passive, and any particular group of people may react through a
combination  of  responses.  Thus,  an  impetus  for  action  model  may be
developed  incorporating  active  and  passive  responses  to advantage and
disadvantage.  For example, disadvantage for those who feel able to respond
actively  will  result in political action toward, change. Organizations are
effective  to  the  extent  that  advantage  may be pursued without causing
disadvantage to other members.  Tables.  References.
 Sinple  rules  for  conplex  change,  (managing  change and implementing
   changes)
   Johnson, Homer H.; Fredian, Alan J.
   Training & Development Journal  v40 Aug, 1986,  p47(3)

   When  managing organizational change or implementing operational changes
within  corporate  environments,  personnel  managers  should recognize the
three  phases  of  change: the pre-announcement phase,  which occurs after a
decision  to  change  is  made,  but  before the change is implemented; the
transition   phase,   when   the  change  is  being  implemented;   and  the
consolidation  phase,  which  occurs  after the change  is in place; in this
phase,  the  revision  work required to resume smooth company operations is
taken  care  of.  During  each of these phases, it is important to gain the
support  of  key  people,  to develop an adequate  plan  of attack (a project
plan),  and  to  gain  the support of the employees affected by the change.
Using  these  basic  concepts,  an  outline  for  implementing  changes  in
corporate environments is developed.
                                11

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 How to Manage Change to Ensure
   Kirkham, Poger L.
   Industrial Engineering  v!8n8  PP:  17-19  Aug 1986  CCDEN:  H3LEB9
   ISSN: 0019-8234  JKNL CODE: USE
   DOC TYPE: Journal Paper  LANGUAGE:  English.  LENGTH:  3 Pages
   AVAILABILITY: ABI/INFOBM

   There  is  no chance for improvement unless there is concomitant change,
and  management  must  learn  how to manage change so that employees  do not
resist  it.  Change  can  be managed either by compliance or by commitment.
Mast  organizations  use  the former approach because it is faster than the
latter,  but  commitment  is  far  more  desirable.  To  ensure commitment,
managers  must address such issues as: 1. identifying and ccnnunicating the
needed  changes, 2. progressing toward the desired outcome, 3.  managing the
uncertainty  and  ambiguity of the transition and implementation phase, and
4o  determining  the  critical  sponsors,  implementors,  and   users  of the
proposed  changes.  Employees must be  made to feel that they are capable of
performing  in  accordance  with  the   altered  procedures  and trust those
authorized  to  implement  the  changes.  Strategies must  be developed to
address  all  5 of the phases of change: 1. announcement, 2. understanding,
3.  positive perception, 4. installation, and 5. improvement.  Communication
lines  must  be kept open, and change  implementors must be ready to counter
employee resistance.
 A model for changing organizational culture.
   Meares, Larry B.
   Personnel  v63 July, 1986, p38(5)

   m  a  corporate  environment, organizational change can be difficult to
manage.  Companies  wishing  to  make  organizational  changes  should:  (1)
identify the management style and corporate culture of the company prior to
the  change,  (2)  acquire  executive  support  for the change desired,  (3)
assess  the  desired change to ensure that it does not adversely affect  the
company's  ability  to  compete,  (4)  prepare  and administer workshops to
assess  the  need  for the change, (5) ccmnunicate the changes effectively,
(6)  implement  training  programs to ensure the organizational changes  are
understood  and  complied  with,  and  (7)  follow-up on the changes at  all
organizational   levels.   These  steps  in  the  process  of  implementing
organizational   changes  are  discussed  in  detail.  Processes  involving
diagnoses of corporate culture are as important as implementation processes
in achieving corporate cultural changes.
                                 12

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 Making Changes —t Smoothly
   ffcores, Tommy  i-
   Management World  vl5n5  PP: 26-28  Jim 1986  ISSN:  0090-3825
   JENL CODE: MWL ^
   DOC TYPE: Journal Paper  IANGUAGE: English  LEM3IH:  3 Pages
   AVAILABILITY:

   Employees  often  resist  changes  in their work environments because of
concerns  about  pay,  job  security,  and  fear of the unknown. A study on
change  in  the  workplace  revealed  that the less complex a system change
appeared  to be, the more satisfied the employees were with the change.  For
employees  to  be  happy  with  a  change,  their  jobs  must be positively
affected; managers must play the proper role in the change process; and the
change  must be good for the company. Steps managers can take to smooth the
way  for  change  in  the workplace include: 1. showing enployees that they
support  the  change,  2. committing sufficient resources to the change, 3.
reducing  workloads  until  the  new  system  is  learned,  4. listening to
suggestions  of  workers affected by the change, 5. having regular meetings
to  allow  employees  to talk about the change, and 6.  reassuring employees
that job security and advancement potential will not be adversely affected.
Tables.


 Tactics  of  implementation,  (management  techniques  for  implementing
   planned changes)
   Nutt, Paul c.
   Academy of Management Journal  v29 June, 1986, p230(32)
   SPECIAL FEATURES: illustration; chart; table
   CAPTIONS:  The  transactional  planned  change  process.; The PEK case.;
   Feature of implementation tactics.

   Tactics  of  implementation play an important role when managers need to
introduce  changes in an organization. There are four ways of introducing a
change:  the persuasion tactic, the participation tactic, implementation by
edict,  and the intervention tactic. In a study using 91 cases, a framework
based  on transactions and paths found that the intervention tactic was 100
percent effective. This tactic was followed by the participation, tactic and
the persuasion tactic, in terms of success, and these two latter approaches
were  also  found  to  be used more frequently. The least efficient was the
edict  tactic  in  which  change  is  dictated  from the  top with minimal
persuasion  and no input from employees. Each of these tactics is discussed
and  described, especially the intervention tactic, which is recommended by
the study.
                                13

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 Managing: organizational transitions.
   Bridges, William
   Organizational Dynamics  v!5 Surnn,  1986,  p24(10)

   Many organizations can manage the mechanics of change, bat  few are adept
at  managing  transitions. Transition is a three-part psychological process
that  extends  over time and which can not be planned using purely rational
criteria.  Hie  three  necessary  phases during a period of transition are:
letting  go  of  an old situation and the identity that went with it, going
through  a  neutral  zone  between the old reality and  a still-unformed new
one,  and  embracing  a  new beginning. The  keys to making a successful new
beginning  are  to  end  previous  activities, and to carpensate the people
involved  in  the  transition  for any loss  of identity* responsibility, or
meaning suffered as a result of the change.
 Change management: basics for training.
   Ackerman, Tvinrta s.
   Training & Development Journal  v40 april, 1986,  p67(2)

   Managing  an  organization through change requires balancing human needs
and  business  needs, a process that can be facilitated by proper executive
training.  Corporate  leaders  need  to decide not only what to change,  but
also  how  to change it; executives need to control  the processes of change
and  to  resolve  a  number  of  issues,  such  as  how  to select a future
organizational  structure  that  meets  long-term needs,  how to make  the
necessary  changes  while maintaining organizational effectiveness, and  how
to  deal  with human reactions to change. Change management training should
focus  on  the  following: comunicating the need for change, assessing  the
situation, designing the desired state, analyzing the impact of the change,
organizing  and  planning  the change, implementing  the change, formalizing
the new state, evaluating the change process, and monitoring or fine-tuning
the  change.  The  different  management  processes   and  leadership skills
required by three types of organizational change are described.
                                 14

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 Harnessing the energy from change anxiety.
   Gillen, Dennis J.                                                               ^
   Supervisory Management  v31 March, 1986, p40(4)                                 ^

   Hyper-energy  is  a natural reaction to changes in one's environment.  In        I
implementing  changes,  a supervisor must consider the psychological effect
and  plan  the approach to be taken with employees. CXamunication must take
place  which  outlines  the  change,  defines the benefits, and permits the
establishment  of  group  or  personal  goals. Managers should set flexible
goals  containing  major  objectives,  list  individuals  who  might  be  of
assistance, and try to think in terms of different time segments.
 Organization Development: System Change or culture Change?
   Dyer, William G.; Dyer, W. Gibb, Jr.
   Personnel  v63n2  PP: 14-22  Feb 1986  CODEN:  PSNLAH  ISSN:  0031-5702
   JSNL CEDE: PER
   DOC TYPE: Journal Paper  IANGUZVGE: English  LENGTH:  8 Pages
   AVAILABILITY: ABI/ENPCFM
   The   processes   of  system  change  and  culture  change  represent  2
significantly  different  ways  in  which to view an organization.  Managers
need   both  to  diagnose  problems  and  to  choose  treatments that  are
appropriate.  Most  often,  organization  development (CD)  is system change
that  does  not  affect  the  underlying culture of an organization.  System
change  occurs because of problems that arise from a malfunctioning area of
an  organizational  system.  Culture  change  must  be  inititated  when the
beliefs and values of a company and its' employees must be altered.  Two case
studies  illustrate  culture  change  and  system change. System change was
implemented   at  the  Harwood  pajama  plant  where  the  environment  was
characterized  by  low  production  and  morale due to worker resistance to
changing from one job to another. Culture change was implemented at an auto
plant  where  an  autocratic  style  of management was replaced by  one with
greater worker participation.  Charts.
                                15

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 Sub-Optimisation  and  Resistance  to Change: How to Channel ' 'Political
   Energies'' by Means of Structure and Skills
   Mastenbroek, Wilen F. G.
   Leadership & Organization Development Jrnl. (UK)  vTnl  PP: 3-6  1986
   ISSN: 0143-7739  JKNL CCDE: LQD
   DOC TYPE: Journal Paper  LANGUAGE: English  LENG1H: 4 Pages
   AVAILABILITY:  MCB Publications Ltd., 198/200 Keighley Rd., Bradford, W.
   Yorkshire, England BD9 4JQ

   On  the  horizontal  levels in organizations, such tensions as different
objectives   and   dependence   on   cannon   resources  frequently  occur.
Subpptimization  is  inevitably the result of such situations. A structural
approach  to suboptimization attempts to reduce intergroup rivalries and to
channel   competitive   energies   toward  organizational  goals  by  using
organizational  structure  and  an  array of incentives. The skill approach
focuses  on  the  negotiating  process as a set of social skills to balance
cooperation  and  competition.  The  2  approaches  complement  each other.
Resistance  to  change  can  be  a  more  significant than suboptimization.
Structural   adjustments   to  combat  resistance  to  change  include:  1.
flattening    the    organization's    hierarchy,    and    2.   delegating
responsibilities. Resistance to change also can be reduced by modifying the
strategic  behavior  of  management.  Negotiating  skills  are important in
handling  interdependency  and  autonomy,  which result from the structural
changes described.  Tables.  Charts.
 Matching corporate culture and technology.
   Myerson, Paul; Hamilton, Robert D., III
   SAM Advanced Management Journal  v51 Wntr, 1986, p8(6)

   An  appropriate corporate culture is critical to the introduction of new
technologies  in  the  work  environment-.  When  the  corporate  culture is
resistant  to change, it must be dealt with in order to move the culture in
a  more  technologically oriented direction. To change a corporate culture,
management  should have a well-defined strategic vision and commitment to a
long-range  plan,  leadership  that  can provide new symbols, and an active
selection of people adaptable to changing environments.The blue-collar work
force should be managed differently, ending reductionism and boredom, while
demanding more knowledge and giving more autonomy to workers.
                                 16

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