Chesapeake Executive Council
903R88109
Baywide
Communication
Plan
U.S. Environmental Protection Agency
Region III Information Resource
Center (3PM52)
841 Chestnut Street
Philadelphia, PA 19107
Chesapeake
Bay
Program
Agreement Commitment Report
TD
225
.C54
3198
copy 2
May 1988
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Baywide Communication Plan
An Agreement Commitment Report from
the Chesapeake Executive Council
U.S. Environmental Protection Agency
Region III Information Resource
Center (3PM52)
8U Chestnut Street
Philadelphia, PA 19107
Annapolis, Maryland
May 1988
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ADOPTION STATEMENT
We, the undersigned, adopt the Bay-wide Communication Plan, in fulfillment of Public
Information, Education and Participation Commitment Number 3 of the 1987 Chesapeake Bay
Agreement:
"...by May 1988, to develop a unified, Bey-wide communication plan."
The Plan includes identification of the constituencies for which information efforts are
being developed, specifies priority constituencies for 1988, outlines coordinated projects for 1988
and the future, outlines the present process of public involvement hi the development and implem-
entation of Agreement commitments, provides a Bay-wide calendar of events, and provides a list
of present and planned information materials for use throughout the Bay region.
In accepting this Plan, we call upon the participants in its implementation to review,
evaluate, and revise it annually, and to report to the Executive Council on its execution.
We pledge to continue to provide the resources necessary to implement the Plan and thus
ensure provision of public information, education, and opportunities for citizens of the Bay region
to participate in decisions affecting the future of Chesapeake Bay and its living resources.
For the Commonwealth of Virginia
For the State of Maryland
For the Commonwealth of Pennsylvania
For the United States of America
For the District of Columbia
For the Chesapeake Bay Commission
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BAYWIDE COMMUNICATION PLAN
Broad public support is essential to sustain the long-term effort necessary to
restore the quality and productivity of the Chesapeake Bay. This support will
depend in large measure on people's recognition of the Bay's problems, their
familiarity with programs established to solve those problems, and their
understanding of the difficulties inherent in bringing about positive changes
in the complex Chesapeake ecosystem.
In recognition of the need to increase public awareness and participation,
the 1987 Chesapeake Bay Agreement committed signatories to:
o conduct coordinated education and information programs to inform the
general public, local governments, business, students, community
associations and others of their roles, responsibilities and opportunities
in the restoration and protection effort, and to promote public
involvement in the management and decision-making process.
o provide for public review and comment on all implementation plans
developed pursuant to this Agreement.
o by March 1988, to develop State and Federal communication plans for public
information, education and participation, and by May 1988, to develop a
unified, Baywide communication plan.
o promote Chesapeake Bay restoration efforts by establishing an annual
Baywide series of Chesapeake Bay Watershed Awareness events, to include a
Governor's Cup Fishing Tournament.
The District of Columbia, Maryland, Pennsylvania and Virginia developed
individual communication plans, as did the following Federal agencies:
Environmental Protection Agency (EPA), Fish and Wildlife Service (FWS), Soil
Conservation Service (SCS), Department of Defense (DoD), Army Corps of
Engineers (CoE), and National Oceanic and Atmospheric Administration (NOAA).
The U.S. Geological Survey (USGS) is also a participant in the Bay Program but
did not develop a communication plan because its contributions are in the form
of data and publications alone. Two other Federal agencies newly
participating in the Bay Program, the Forest Service (FS) and National Park
Service (NFS), also are developing communication plans. A Forest Service
Chesapeake Bay Task Force has completed a draft plan based on benefits
forestry can provide for the Bay.
This Baywide Communication Plan draws upon and expands upon the State and
Federal communication plans. In keeping with the Bay Agreement goal of
"increased opportunities for citizens to participate in decisions and
programs affecting the Bay," the plan also includes a comprehensive process
to assure adequate opportunity for the public to take part in the development
and review of strategies called for by the Bay Agreement.
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INFORMATION AND EDUCATION EFFORTS
THEMES AND MESSAGES
The Executive Council's 1986 Communications Strategy provided a sound
foundation for the new communications plans. The target constituencies
identified in the 1986 Strategy remain as primary audiences to be reached in
carrying out new public information and education initiatives. Information
disseminated since the Bay Program began provides a base upon which to build
expanded education efforts.
The specific commitments that are part of the 1987 Bay Agreement facilitate
the development of communications plans linked in content and timing to Bay
Program initiatives scheduled through 1988 and beyond. These specific
communications initiatives will be anchored to certain broad themes that
provide a balanced perspective on the Bay Program, enhancing public
understanding of the difficulties to be overcome as well as the gains to be
achieved. The general themes:
o Government, industry, agriculture, other groups, and the public as a
whole share responsibility for the decline of the Bay, and all must join
in restoration initiatives if these efforts are to succeed.
o The 1987 Bay Agreement commits participants to specific actions to
restore and protect the Bay, but it will be many months or years before
these steps produce positive results.
o The public will be offered expanded opportunities and encouraged to
participate fully at every level in program and policy decision-making
affecting the Bay.
o Cleanup of the Bay will directly benefit a wide array of interest groups
in addition to contributing to the economy, the recreational potential,
and the ecological health of the Bay basin as a whole.
MEDIA
Newspapers and the broadcast media are traditional means of disseminating
information widely, but many other channels of communication also will be
utilized to reach the large and diverse audiences of the Bay basin. Media
selection will vary, depending on the specific message and the target
audience. The varied media available include:
o Daily/Weekly/Neighborhood Newspapers
—news releases
—feature articles
—op-ed pieces
o General circulation magazines, professional journals and trade periodicals
—stories
—professional papers
—expanded news releases
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o Television
—news releases
—public service announcements
—news mini-docs
—public affairs talk shows
o Radio
—news releases
—public service announcements
—talk show participation
o Press briefings/workshops
o Periodicals/publications of Alliance for the Chesapeake Bay
o Organization newsletters
o Corporate house organs
o Publications
—brochures
—fact sheets
—reports
—posters
—classroom aids
—annual reports
—technical reports
—Agreement commitment documents
o Slide/Videotape presentations
o Exhibits
o Talks to groups
o Curricula or curriculum units
o Site visits
o Conferences
o Participation in Bay area events
Effective use of information and education materials will depend to a large
extent on the help and cooperation of many organizations and individuals
outside the Bay Program—business, industry, educators, environmentalists,
civic groups, etc. The jurisdictions and Federal agencies will be working
with such organizations on a continuing basis to improve the cost-
effectiveness of Bay Program communications.
CONSTITUENCIES
In addition to the public as a whole, 23 groups have been identified as
primary audiences whose cooperation is important to the achievement of Bay
Agreement goals. The 24 priority audiences are:
1. General Public
2. Homeowners
3. Garden Stores/Lawn Services
4. Landscape Architects
5. Environmental/Conservation Groups
6. Educators grades k-12/Youth Group Leaders
7. Federal Legislators
8. Key State Legislators
9. County, city, and town decision-makers and staffs
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10. Local government units
11. Sportsmen's Groups
12. Boat owners/Marina Operators
13. Watermen
14. Tourist Industry
15. Farmers
16. Agribusiness
17. Agricultural chemical firms and distributors
18. Researchers/technical community
19. Industry
20. Construction/development firms
21. Boards of Realtors
22. Financial Community
23. Media
24. Government agencies part of the Bay Agreement (MD, PA, VA, DC, EPA, SCS,
NOAA, USGS, DoD, CoE, FWS, FS, NPS, the several regional agencies and
all who participate through membership on subcommittees and advisory
groups).
Each of these audiences is important to the success of the Bay Program though
the choice of constituencies targeted in individual State or agency
communication plans, as well as the Baywide plan, may vary to match specific
program priorities. During the current year coordinated, Baywide information
activities will focus on the general public, the print/broadcast media, youth,
and the agricultural community. These audiences have been selected for
priority attention Baywide for the following reasons:
General Public. Citizen awareness of the Chesapeake Bay Program has
increased in recent years but the signing of the new Bay Agreement in
December heightens the need for broader public understanding. The new
Agreement includes numerous goals, objectives and commitments whose
attainment will depend on strong and continuing support from the public as a
whole. In addition, the Agreement commits participating jurisdictions to an
increased level of public involvement and participation in Bay Program
decision-making.
Print/Broadcast Media. The 1987 Agreement includes a series of deadlines
for the achievement of specific commitments. These milestones are natural
opportunities for informing the press, and thereby the general public, of
progress in implementation of the Agreement. In addition, other
achievements that contribute to the restoration of the Bay should be
brought to public attention as they occur. Advance planning and
coordination are essential to ensure that these opportunities are fully
utilized.
EPA's Chesapeake Bay Liaison Office (CBLO) will be the focal point for this
effort, planning and organizing information activities to be carried out
during the development of implementation proposals, at the time of their
release for public review, and subsequent action through final approval by
the Executive Council. Each State will designate a representative to work
with CBLO in accomplishing the communications responsibility. Bay Program
work groups developing implementation proposals and strategies will
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cooperate with CBLO in developing specific plans for the timely
dissemination of information to the public and other target audiences.
Youth. Emphasis on this audience in the Baywide Communication Plan reflects
the attention each of the major Bay jurisdictions is giving to programs and
projects involving students, schools and educators. The effort to inform
young people about the Bay ecosystem is crucial because of the long-term
nature of the cleanup program.
Youth-oriented activities in the Bay basin are varied and extensive.
Virginia reaches 20,000 students and 800 teachers a year through a traveling
teacher team funded under NOAA's Sea Grant program. Pennsylvania is
providing curriculum or other information materials for all grade levels and
specialized programs for vocational students in agricultural programs. The
District of Columbia plans to implement an "adopt a lot" or "adopt a
stream" program for students. Maryland's Department of Education is
providing funds to help schools develop curricula promoting student
involvement in the Bay restoration program.
A Baywide focus can increase the effectiveness of these and other
educational programs activities by providing a mechanism for a continuing
interchange of methods, materials, and results achieved.
Agriculture. The agricultural community is a focus for communication
activities because the cooperation and participation of farmers are
essential elements in the effort to achieve a 40 percent reduction in levels
of nutrients reaching the Bay. Unlike point sources, which are more readily
identified and generally subject to existing regulatory and enforcement
programs, agricultural nonpoint sources are diffuse and multiple channels of
communication must be utilized Baywide to reach the farm community in an
effective way.
The many programs already in progress at the State and local level to
encourage adoption of agricultural "best management practices" that benefit
water quality will be identified and tracked under the Baywide Communication
Plan to facilitate sharing of information materials and techniques and a
continuing comparison of the results achieved. The Soil Conservation
service, which works closely with each of the States, will continue to
provide information materials useful throughout the Bay basin as well as
initiating efforts to interest mass-circulation publications in
disseminating Bay-oriented information.
Another audience, local government units, will become increasingly important
in coming months in conjunction with implementation of commitments under the
Population Growth and Development provisions of the 1987 Bay Agreement. A
panel of experts is to report by December 1988 on population growth and land
development patterns anticipated in the Bay region through the year 2020, and
the environmental implications of these changes. In addition, the Agreement
calls for the adoption by January 1989 of development policies and guidelines
to reduce adverse impacts of growth upon the Bay. A comprehensive
communication effort will be necessary to inform local government officials of
the panel's findings and to explain the rational underlying development
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policies and guidelines. The Baywide Communication Plan also will be amended
as necessary to support the strategy now being developed by the Local
Government Advisory Committee to expand local government participation in the
Bay Program.
Other audiences likely to be the focus of near-future Baywide communication
activities are construction/development firms, realtors, and homeowners.
COORDINATION OF THE BAYWIDE COMMUNICATION PROGRAM
A Communications Work Group, which includes representation from each agency
participating in the Baywide Plan, will meet regularly to track
implementation of the overall information, education and public involvement
program. The work group also will consider changes in priorities that may be
appropriate because of progress or problems in implementing Bay Agreement
commitments overall, evaluate the effectiveness of ongoing information and
education activities, and initiate new projects as necessary to support Bay
Program developments. The group also will support other Agreement
implementation panels, providing communications expertise and other assistance
that may be needed to ensure that the public is fully informed and offered
opportunities to participate in the Bay Program.
Each jurisdiction and agency participating in the Bay Program tailors public
information and education activities to its own mission. The Baywide
Communications Plan serves as a tool for coordinating those activities to
assure the overall effectiveness of information/education efforts, to
facilitate joint planning and implementation of projects, and to minimize
duplication of effort. The following activities are being initiated under the
Baywide Plan to support these goals:
Calendar of Events. Each jurisdiction has identified annually recurring
events which have the potential of providing a tie-in to the Bay education
and information program. A list is attached as Appendix A. Individual
agencies will use the list as a guide to opportunities for the display of
exhibits or other educational presentations.
Events listed include the first Governors' Cup Chesapeake Bay Fishing
Tournament, which will be conducted July 29-31, 1988, fulfilling one of the
specific commitments of the 1987 Agreement. The Communications Work Group
will screen other events as a step toward establishing the series of annual
Bay Watershed Awareness activities called for in the Agreement to promote
Bay restoration efforts.
To encourage new linkages with the Bay Program, events sponsors will be
invited by letter this fall (1988) to adopt a Chesapeake Bay theme as a
central focus in their planning for 1989 or, as an alternative, to
incorporate into the particular event some other tie to the Bay Program.
Information Materials Catalog. The catalog will list and describe print and
audiovisual information materials related to the Chesapeake Bay and the
restoration program. It will serve as a planning tool for agency
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communications specialists as well as providing a resource guide for
students, teachers, citizen organizations, and the general public.
Media Mailing Lists. The Communications Work Group will coordinate
development of mailing lists targeting suburban and rural weeklies and
neighborhood newspapers which can provide an effective "grass roots" channel
for the dissemination of information about the Bay and restoration programs.
Information Materials Data File. The catalog project described above will
be supported by a computerized data file on resource materials which is
being developed by the Fish and Wildlife Service. Using data provided by
State and Federal Agencies, the file will provide a feasible means of
updating resource information as well as facilitating retrieval of listings
by title, topic, audience, or agency.
Speaker's Guide. A source of background information and program updates,
the Guide will be designed for the use of those who regularly speak on the
Bay Program. It will be produced in a format that will accommodate
periodic updates as implementation of the Bay Agreement proceeds and other
new information becomes available through monitoring, research, or program
experience.
Information Exchange. The Communications Work Group will establish a system
for the exchange and distribution of newly developed information materials
to facilitate broader use and to promote the dissemination of creative
concepts and presentations. Contact persons will be identified in each
participating agencies in order to assure that materials for schools,
farmers, or other target audiences reach the appropriate office in
counterpart agencies in the Bay basin.
Some of the information products that can be used or readily adapted for use
by multiple agencies are listed in Appendix B.
The Communications Work Group endorses and will encourage broader use of the
Chesapeake Bay Program logo (see illustration) which was adopted by the
Implementation Committee in spring of
1987 to provide a unifying graphics
device for use on print materials,
signs, etc. The logo appears on CBP
technical reports and other
publications (including Agreement
Commitment fact sheets), and is used
by a number of state and federal
f '
Chesapeake
Bay
Program
agencies in combination with their own
logos. Other agencies plan to include the logo on future publications.
Agencies participating in the Baywide Communication Plan recognize that
adequate funding is essential to carry out an effective information and
education program and they will seek such support both in their own budgets
and, as appropriate, from private organizations. The Communications Work
Group will continue to explore possibilities for Baywide cooperative
projects, including the feasibility of joint funding for projects such as the
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production of television public service announcements or other information
initiatives that may be beyond the budgetary means of one agency alone.
Effective implementation of the Baywide Communication Plan also will require
close coordination on a continuing basis with the Implementation Committee,
advisory committees (Citizens Advisory Committee, Scientific and Technical
Advisory Committee, Local Government Advisory Committee), subcommittees and
other work groups to keep abreast of progress toward the fulfillment of Bay
Agreement objectives and commitments. The EPA Chesapeake Bay Liaison Office
will maintain a consolidated record of Agreement implementation activities.
Communication plans of the major jurisdictions and agencies participating in
the Bay Program are through the contact persons listed below.
DEVELOPMENT OF THE BAYWIDE COMMUNICATION PLAN
The draft Baywide Communication Plan circulated in April has been
substantially revised and improved in response to comments and suggestions
from the Executive Council's Citizens Advisory Committee and Principal Staff
Committee and other organizations and individuals. Major changes include the
addition of the Calendar of Events and the listing of projects and activities
that can be utilized Baywide, an expanded description of constituencies
designated as priority audiences now and in the months ahead, steps that will
be taken to inform the public of actions to implement the Bay Agreement, and
further definition of the role of the Communications Work Group in overseeing,
evaluating, amending and reporting on the Baywide communications program.
Members of the public who have questions or suggestions in regard to
Chesapeake Bay Program information and education activities may contact any
member of the Baywide Communications Work Group. Membership of the Work
Group as of May 31, 1988, included:
STATES:
Patsy Harden
Department of Consumer
and Regulatory Affairs
Room 605
613 G Street N.W.
Washington, DC 20001
202/727-7125
Ann Regn
Council on the Environment
903 9th Street Office Building
Richmond, VA 23219
804/786-4500
Helene Tenner
Department of Natural Resources
Tawes Building, B-3
Annapolis, MD 21401
301/974-3382
Anne Swaim
PA Bay Education Office
121 South Street
Harrisburg, PA 17101
717/236-1006
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FEDERAL AGENCIES:
Peter Boice
Department of Defense
206 N. Washington Street
Alexandria, VA 22314
202/325-2214
Pat Bonner
EPA Chesapeake Bay Program
410 Severn Avenue
Annapolis, MD 21403
301/266-6873
Frederick E. Bubb
USDA Soil Conservation Service
Box 985, Federal Building
Harrisburg, PA 17108
717/782-2290
Harold Clingerman
U.S. Army Corps of Engineers
P.O. Box 1715
Attn: CENABPA
Baltimore, MD 21203
301/962-4616
Steve Funderburk
U.S. Fish and Wildlife Service
1825 Virginia Avenue
Annapolis, MD
301/269-5448
Bess Gillelan
NQAA/EPO
1825 Connecticut Ave., N.W.
Universal Building
Washington, DC 20235
202/673-5243
PUBLIC INVOLVEMENT IN IMPLEMENTING THE CHESAPEAKE BAY AGREEMENT
In addition to providing information about Bay programs and activities, and
creating expanded educational opportunities, the 1987 Chesapeake Bay
Agreement pledged that the signatories would provide for public review of
implementation strategies. Participation in policy development will be
achieved through a variety of mechanisms within each jurisdiction. The
Executive Council's Citizen Advisory Committee will continue to review,
comment and provide advice to the Council and Implementation Committee
throughout the life of the Agreement. (See organization chart.) Each
jurisdiction has advisory committees which focus on the Bay and the Bay
Agreement.
This section of the Baywide Plan outlines the process that has been adopted
by the Implementation Committee to be followed in order to assure
participation in the development and review of the Baywide strategies called
for in the Agreement. The process was tested during the development of the
first set of Agreement commitments in spring 1988, and subsequently modified.
The review process was constructed with several criteria as its basis:
1. Legal requirements for adequate public notice must be met;
2. Informational pieces to alert the interested public about the content
of strategies as well as the procedural aspects of the review process
must be developed;
3. Opportunities for comment must be created and advertised; and
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4. Documentation of the responses to comments must be prepared.
The emphasis of this section of the Baywide Plan is on reviewing the
strategies and plans after they have reached the stage of having individual
jurisdiction or Federal agency pieces combined into a regional first draft.
This should not suggest, however, that the initial steps taken within each
jurisdiction — assessment of issues, development of options, and refinement
of state strategies — should be done without the benefit of public comment.
Review of the composite strategies should proceed more smoothly if individual
pieces have been thoroughly discussed within each jurisdiction at a very
early stage in their development. Each state is individually responsible for
working with its advisory committees, interest groups and the public within
its borders as it develops the preliminary sections of each regional plan.
Each Federal agency also is responsible for initiating public review of
discrete components to a Baywide strategy, unless the agency decides that its
component piece will be part of the 30-day review process because it has no
resources to carry out a separate review.
PROCESS COMPONENTS
The strategy for providing public information and opportunities to comment on
the Bay Agreement commitment proposals has the following components:
1. Provide quick turn-around of information to a core network of people
representing major organizations and interested media by using the
"Baybriefs" publication of the Alliance for the Chesapeake Bay (ACB).
Baybriefs will be written and distributed by the ACB on an as-needed
basis, and will include information on meeting dates, availability of
draft documents, and synopses of each of the strategies. Readers also
will be invited to have their names included on an Agreement
Implementation mail list if they wish to receive draft documents and
related information materials as they become available.
Baybriefs will be in a format and at a level of detail to encourage
recipients to include its information in their own newsletters and to
otherwise circulate it. Information contained in Baybriefs will be
provided by the individuals who have been designated as leads by the
Executive Council and the Implementation Committee for the development
of Agreement commitment proposals.
2. Provide more detailed synopses of the content of the draft strategies
at the beginning of the public comment period. This will be
accomplished through the publication "Citizen Report," the ACB
newsletter, which has a circulation of 15,000. The newsletter will
attempt to present information on first drafts in enough detail to
enable readers to determine which documents they wish to review in
detail. The Citizen Report will also list the name and telephone number
of a contact person in each jurisdiction, the EPA and ACB so that
individual requestors can inquire about the location of the nearest
library which has Agreement commitment documents. In addition, a fact
sheet will be developed on each document as expeditiously as possible.
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The newsletter will also provide timely information on the locations
and dates of public meetings which will occur during the 30-day review
period. The Citizen Report will be prepared and produced by the ACB,
financed through its grant from the Chesapeake Bay Program.
3. Provide "official" public notice of the availability of the draft
documents through the Federal Register. This task will be performed
by the EPA Chesapeake Bay Liaison Office (CBLO). The notice will
include the places, dates and times of the public meetings and
contact names and telephone numbers.
4. Provide notice of public meetings and the availability of draft
documents and fact sheets in local papers within each jurisdiction.
Publicize the availability of draft documents through development of
news releases. CBLO and EPA Region III Public Affairs Office staff will
prepare, underwrite and distribute the legal notices and releases.
5. Ensure draft documents are available to the public for review. Using
a list of libraries selected by the Public Information Officers in each
jurisdiction responsible for coordinating Chesapeake Bay outreach
activities, CBLO will distribute copies of the commitment document
drafts to libraries throughout the region. Copies will also be sent to
members of the Citizens Advisory Committee, the Scientific and Technical
Advisory Committee, the Local Government Advisory Committee, and private
organizations and individuals who have asked to be included on the
Agreement Implementation mailing list.
6. Provide opportunities for public comment. At least one public forum
will be scheduled in each jurisdiction during the 30-day review period.
These meetings will be co-sponsored by Bay-related advisory committees
and other interested organizations. The administrative support
necessary to provide these opportunities will be performed by staff of
the ACB. Publicity will be provided through Baybriefs, Chesapeake
Citizen Report, legal notices and news releases. The releases will be
sent to organizations for use in their newsletters. All publicity will
encourage comments in written form.
The meetings will be structured to ensure that participants have the
opportunity to do two things:
a) receive concise information summarizing each strategy, and
b) offer comments on the draft strategies.
Meetings will be held in central locations convenient for the public.
7. Provide to the Executive Council and Implementation Committee detailed
comments on each draft strategy from the Citizens Advisory Committee.
The CAC has organized itself into several work groups to facilitate
tracking of the Agreement commitments and their implementation.
Individuals have volunteered to be responsible for staying abreast of
one or more commitments.
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During the course of strategy development, CAC members will attend
working meetings as appropriate and they will also attend the public
forum in their state. The CAC will schedule a working meeting during
the 30-day review period to compile committee comments which the
chairman will then transmit to the Implementation Committee. The CAC
meeting will be open to the public and will provide additional
opportunity for citizen comment.
8. Provide the public with a record of how comments were taken into
account in the redrafting of the strategies after the 30-day comment
period. This "responsiveness summary" will be prepared by EPA's CBLO
and will be made available to those who request it. The summary will
document the sources of comments, include a brief synopsis, and
describe the response of the drafting group, or how the strategy
document was modified.
CBLO will log in all comments received, copy them, log out the
comments, and provide them to the drafting group chairman for response.
Responses will be logged in and summarized for the record.
The eight components described above will occur in approximately a three
month period. As soon as an individual strategy or set of products is
finalized and approved by the Executive Council, the process will begin
again for another set of Agreement deliverables.
The following summary schedule will apply:
TASK
1. Workgroup organization,
preparation of outlines,
development of individual
state/federal agency drafts
2. Mail first drafts to committees
libraries and interested public
3. Review by Governors' staffs,
other participants
4. 30-Day Public review period begins
5. Public review meetings
6. Citizens Advisory Committee
meeting & public meeting
7. Drafting groups revise
strategies based on public
comments
8. Second drafts completed
TIME FRAME
Months 1, 2, and 3
End month 3
End month 3
End month 3—End month 4
First three weeks month 4
End month 4
End month 4—mid month 5
Mid month 5
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for Implementation Committee
final review
9. Implementation Committee reviews End month 5
modifies, approves final drafts
and recommends to Governors'
staffs; accepts "responsiveness
summary"
10. Governors' staffs review, direct Early month 6
final changes, provide to
Signatories with recommendation
for approval
11. Executive Council approves End of month 6
12. Repeat cycle for new commitments
series
As implementation of the Bay Agreement proceeds in the months ahead, the
public review process described here will be modified as necessary to
effectively serve the Agreement goal of broad citizen participation in the Bay
restoration program.
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APPENDIX A
Baywide Communication Plan
CALENDAR OF EVENTS
The 1987 Bay Agreement includes a commitment to promote
restoration efforts "by establishing an annual Baywide
series of Chesapeake Bay Watershed Awareness events, to
include a Governors' Cup Fishing Tournament."
This appendix lists events scheduled for the current year
in the Bay watershed. It will be updated as schedules
become available for 1989. The Calendar will serve as a
guide to agencies that may want to schedule exhibits or
otherwise participate in specific events. It also is an
initial step toward meeting the commitment cited above.
Events scheduled for this year include the first annual
Governors' Cup Fishing Tournament, which is to take place
July 29-31.
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JANUARY/FEBRUARY
CALENDAR OF EVENTS
EVENT
LOCATION
DATES IN 1988 CONTACT
Pennsylvania Farm Show
Boat Show
Chinese Lunar Festival
Harrisburg
Philadelphia
Chinatown, H St.
between 5th and
8th Sts. NW, DC
Jan. 10-15
Jan 30-Feb. 7
February
Horace Mann Farm
Show Complex
2301 N. Cameron St.
Harrisburg, PA 17110
717/787-5373
Jim Raneiri
Natl. Marine
Manufacturers Assn.
353 Lexington Ave.
New York, NY 10016
212/449-9910
Dierdre Daly
D.C. Committee to
Promote Washington
Mid-Atlantic Sport and
Boat Show
Easter Sports, Boat,
Camping and Outdoor Show
Central PA Sports and
Recreation Show
PA Home Builders Show
Virginia Beach, VA Feb. 6-14
Harrisburg
Altoona, PA
Harrisburg
Feb. 6-15
Feb. 26-28
Feb. 27-March 6
John Taylor
150 W. Brambleton Ave.
Norfolk, VA 23501
804/446-2070
Bruce Goldweitz
P.O. Box 35
Boston, MA 02117
617/536-8152
Chick Ellis
P.O. Box 1984
Altoona, PA 16603
814/944-4033
Public Relations Dept.
P.O. Box 4097
Harrisburg, PA 17111
717/657-1310
Appendix A - Events
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MARCH
EVENT
LOCATION
DATES IN 1988
CONTACT
Philadelphia Flower Show Philadelphia
Spring Farm Sale
Pittsburgh Home and
Garden Show
National Wildlife Week
Celebration. Special
programs and "up-close"
animal presentations.
National Agriculture Day
March 6-13
Kempton, PA
(Berks County)
Pittsburgh
Mid-March
March 18-27
Newport News, VA March 19-26
Nationwide/
Basinwide
March 20
Lisa Stephano
PA Horticultural Society
325 Walnut Street
Philadelphia, PA 19106
215/625-8250
Russ Henry
P.O. Box 42
Kempton, PA 19529
215/765-6030
John DeSantis
1000 Greentree Road
Pittsburgh, PA 15220
412/921-1343
Andrea Deveikis
524 J.Clyde Morris Blvd.
Newport News, VA 23601
804/595-1900
Anne Sieling
MD Dept. of Ag.
50 H.S. Truman Pkwy.
Annapolis, MD 21401
301/841-5882
Appendix A - Events
-------
APRIL
EVENT
LOCATION
DATES IN 1988
CONTACT
Daffodil Festival. Tours
of fields, live
entertainment, arts and
crafts.
Decoy Carver Festival.
Carvers compete, food.
Gloucester, VA
April 2
Chincoteague, VA April 2-3
Chesapeake Bay Foundation Annapolis
Art Show
Soil and Water Stewardship Nationwide
Uoolr
Mv»l*Jt
Shad Fishing Tournament Easton, PA
Forks of Delaware
Whitewater Races
April 8-17
April 17-23
April 18-May 9
Cy Barash Boat Regatta
Sullivan County, April 23-24
PA
Centre County, PA April 24
Great Outdoor Sports, Pittsburgh
Fishing and Travel Show
Apri 27-May 1
Cherry Blossom Festival Wilkes-Barre River April 28-30
Common
Carol Steele
P.O. Box 157
Gloucester, VA 23061
804/693-2355
Nicki West
Chamber of Commerce
Chincoteague, VA 23336
703/882-3018
Elizabeth Buckman
33 East Street
Annapolis, MD 21401
301/268-8816
Louise Lawrence
MD Dept. of Ag.
50 H.S. Truman Pkwy.
Annapolis, MD 21401
Two Rivers Area COC
157 South 4th Street
Easton, PA 18042
215/253-4211
Worlds End State Park
P.O. Box 62
Forksville, PA 18616
717/924-3287
Bald Eagle State Park
RD #1, Box 56
Howard, PA 16841
814/625-2447
Station Sq Prom. Office
450 Landmarks Building
Pittsburgh, PA 15219
412/471-5808
Carole Dempsey
WB Chamber of Commerce
69 Public Sq., Suite 600
Wilkes-Barre, PA 18701
717/823-2101
Appendix A - Events
-------
MD Assn. of Environmental Catoctin, MD April 29-30 Gary Heath
and Outdoor Educators MD State Department
Conference of Education
200 W. Baltimore St.
Baltimore, MD 21201
Arts Festival Saturday Lewisburg, PA April 30 David Dunn
Packwood House Museum
15 North Water Street
Lewisburg, PA 17837
717/784-2522
Renaissance Jamboree Bloomsburg, PA April 30 Bettie McDowell
Bl. Area COC
240 West Main Street
Bloomsburg, PA 17815
717/784-2522
Appendix A - Events
-------
MAY
EVENT
LOCATION
DATES IN 1988
CONTACT
Shad Festival
Bethlehem, PA
May Day on the River
Harrisburg
Annual Seafood Festival
Gone Fishing Shad
Tournament
Shawnee-on-
Delaware, PA
Uptown Day
Outdoor Odyssey. Outdoor Richmond
awareness festival w/canoe
paddling, rock climbing,
fly fishing, etc.
May 1
May 1
Chincoteague, VA May 4
May 6-8
Friendship House, May 7
DC
May 7
Patuxent Discovery Day Throughout May 7
Patuxent watershed
Apple Blossom Festival
Adams County, PA May 7-8
Olde York Street Fair
City of York, PA May 8
Anne Yates
459 Old York Road
Bethlehem, PA 18016
215/868-6311
Pam Cummings
Dauphin County Rec Dept.
5300 N. Front Street
Harrisburg, PA 17110
717/599-5751
Margaret Porterfield
P.O. Box 147
Accomac, VA 23301
804/787-2460
Doug Smith
Shawnee Inn
Shawnee-on-Delaware,
PA 18366
800/SHA-WNEE
Jay Silberman
202/362-5050
Carol Majeske
P.O. Box 40
Chesterfield, VA 28232
804/748-1623
Rich Dolisch
5700 Water St.
Upper Marlboro, MD 20772
Ruth Detweiler
Gettysburg COC
33 York Street
Gettysburg, PA 17325
717/677-8181
York Area COC
P.O. Box 2044
York, PA 17405
717/848-4000
Appendix A - Events
-------
Riverfair. Celebrities, Newport News, VA May 11-14
parade, fireworks.
Big River Weekend. Richmond
Riverbank demonstrations,
entertainment.
Goochland County Festival Goochland, VA
Day. Parade, arts and
crafts, entertainment.
Jamestown Day Celebration. Jamestown, VA
Anniversary of first
permanent settlement.
Festival in the Park. Newport News, VA
Family-oriented maritime
event.
George Mason Day.
Costumed interpreters,
games, dancing, food.
Arts Festival
Lorton, VA
Congress Heights Day
Festival
Ward Seven Family Day
Parade/Picnic
National Pike Festival
MLK School and
Community, DC
Fort Dupont Park,
DC
Washington, PA
(Fayette County)
May 13-15
May 14
May 14
May 14
May 15
Wilkes-Barre, VA May 19-22
May 21
May 21
May 21-22
Malcolm X Day Festival Anacostia Park, DC May 22
Cynthia Carter
2400 Washington Ave.
Newport News, VA 23607
804/247-8451
Linda Beers-Bruie
409 E. Main St.
Richmond, VA 23219
804/780-2250
Cindy Clements
P.O. Box 10
Goochland, VA 23063
804/556-5300
Jamestown Festival Park
P.O. Box JF
Williamsburg, VA 23187
840/229-1607
Jean Lerche
The Mariners' Museum
Newport News, VA 23606
804/595-0368
Gunston Hall
10709 Gunston Rd.
Lorton, VA 22079
703/550-9220
Brian Benedetti
Fine Arts Fiesta
P.O. Box 2053
717/825-0527
Virginia L. Major
202/648-4380
Charles Dorsey
202/581-5079
Charlotte Lane
Wash. County Tourism
59 North Main Street
Washington, pA 15301
412/222-8130
Charles Stephenson
202/225-2661
Appendix A - Events
-------
Maryland Bayfest
Sandy Point State May 22
Park (MD)
Shenandoah Spring
Festival. Pa rade,
carnival, crafts.
Shenandoah, VA May 26-30
Chesapeake Jubilee. Chesapeake, VA May 27-29
Celebration of founding of
city of Chesapeake.
Stratford Crafts Jubilee. Stratford, VA May 28-29
Features 18th century
crafts.
Arts Festival
Harrisburg May 28-30
(State Museum)
Blair County Arts Festival Altoona, PA
May 28-30
Helene Tenner
Dept. of Natural
Resources
580 Taylor Avenue
Annapolis, MD 21401
301/974-3382
W.T. Shuler
P.O. Box 67
Shenandoah, VA 22849
703/652-3288
Carolyn Creekmore
P.O. Box 1776
Chesapeake, VA 23320
804/547-2111
Donna Smith, Stratford
Hall Plantation
Stratford, VA 22558
804/494-9162
Nick Feher
State Museum
P.O. Box 770
Harrisburg, PA 17108
717/238-5180
Fran Winsor
1208 12th Avenue
Altoona, PA 16601
814/944-9434
Appendix A - Events
-------
JUNE
EVENT
LOCATION
DATES IN 1988
CONTACT
Seawall Festival.
National entertainment,
rides, food.
Shenandoah Wildlife
Festival. Focus on
conservation, hunting,
game management, wildlife
art/crafts, fishing.
Harborfest. Tall ships,
shows, food.
Portsmouth, VA
Lexington, VA
Norfolk
Riverfest. Visiting tall Southwest
ships, entertainment, boat Waterfront, DC
rides, water sports,
fireworks, etc.
Occoquan Days Craft Show Occoquan, VA
Fishing Tournament on
Susquehanna River
Red Cross waterfront
Festival. Music, food,
boat rides, sailing ships,
fireworks.
Bloomsburg, PA
Columbia/Montour
Counties
Alexandria, VA
North Michigan Park Family North Michigan
Day Festival Park Recreation
Center, DC
June 2-5
June 3-5
June 3-5
June 4-5
June 4-5
June 4-5
June 10-12
June 11
Community Summer Festival Green Lot, 37th June 11
and Picnic St. at Whitehaven
Pkwy NW, DC
Ports Events
355 Crawford St.
Suite 810
Portsmouth, VA 23704
804/393-9933
Visitors Bureau
107 E. Washington St.
Lexington, VA 24450
703/463-3777
Harborfest
207 Granby St.
Norfolk, VA 23510
804/627-7809
Rose Ballard
Dept. of Recreation
3149 16th St. NW
Washington, DC
202/387-8292
Town of Occoquan
703/491-1918
C-M Tourist Promotion
Board
RD #2, Box 109
Bloomsburg, PA 17815
717/784-8279
Rosalind Bovey
401 Duke St.
Alexandria, VA 22314
703/549-8300
Lucille F. Brown
202/526-8333
Janice H. Hooper
202/333-5277
Appendix A - Events
-------
River Terrace Day
Celebration
Arts on the Bluff. Arts
and crafts festival.
Anacostia Avenue June 11
and Dix Street ME,
DC
Westmoreland State June 11
Park (VA)
James River Batteau
Festival. Race of 18th
century replica boats,
w/stops at communties
along river
PA State Laurel Festival
James River.
Lynchburg to
Richmond
Wellsboro, PA
(Tioga County)
June 11-18
June 11-19
St. Mary's County Crab
Festival
Loggers Field Days
Leonardtown, MD June 12
Fannettsburg, PA June 17-18
(Franklin County)
Potomac River Festival. Colonial Beach, VA June 17-19
Parade, dances, fireworks,
contests.
Alliance for the
Chesapeake Bay annual
meeting
Vienna, VA
June 18
Community Arts Celebration 3400 block of
Brown Street NW,
DC
Baltimore Harbor Expo
Baltimore
June 18
June 18-19
Dr. Shands-Strong
202/282-3186
Alice Hutnyan
Westmoreland Recreation
Department
Montross, VA 22520
804/493-8911
Joe Ayers
P.O. Box 790
Columbia, VA 23038
804/843-3573
Mary Worthington
Wellsboro COC
P.O. Box 733
Wellsboro, PA 16901
717/724-1926
Howard Norfolk
301/475-2291
Central PA Loggers
and Lumber Assn.
P.O. Box 332
Fannettsburg, PA 17221
717/349-2375
Frances I. Karn
2 Boundary St.
Colonial Beach, VA 22443
804/224-7531
Frances Flanigan
6600 York Rd.
Baltimore, MD 21212
301/377-6270
Kelly Jerome
202/234-5770
Robbie Gupta
Baltimore Department of
Planning, 8th Floor
222 E. Saratoga St.
Baltimore, MD 21202
301/396-3796
Appendix A - Events
-------
Big Three Fishing
Tournament
Raystown Lake, PA June 18-19
(Huntingdon Co.)
Susquehanna Boom Festival Williamsport, PA June 23-26
Kutztown Folk Festival
Kutztown, PA
June 25-July 4
Governor Schaefer Bay Tour Baywide/Maryland June 26-28
John York
Raystown Country
508 Perm Street
Huntingdon, PA 16652
814/643-3577
Williamsport COC
454 Pine Street
Williamsport, PA 17701
717/326-1971
Gail Hartmann
Kutztown FF
461 Vine Lane
Kutztown, PA 19530
215/638-8707
David Carroll
State House
Annapolis, MD 21401
301/974-3004
Appendix A - Events
10
-------
JULY
EVENT
LOCATION
DATES IN 1988
CONTACT
Harrisburg Independence
Weekend
Fed, White and Blue
Weekend. Fireworks,
music.
Harrisburg July 1-4
RiverFront Park
Portsmouth, VA July 1-4
George Rague
Harrisburg Rec. Dept.
Suite 401, 10 N. 2nd St.
Harrisburg, PA 17101
717/255-3020
Ports Events
355 Crawford St.
Suite 810
Portsmouth, VA 23704
804/393-9933
July 4th Celebration.
Swimming, volleyball,
horse shoes, music.
Central PA Festival of
Arts
Richfield Dutch Days
Lycoming County Fair
Somerfest
Harrisburg History
Susquehanna Canoe Tour
Gloucester Point, July 4
VA
State College, PA July 6-10
(Perm State)
Richfield, PA July 13-16
(Juniata County)
Hughesville, PA July 14-23
Somerset, PA
(Somerset County)
Harrisburg
July 15-17
July 16
Carol Steele
P.O. Box 157
Gloucester, VA 23061
804/693-2355
CPFA
P.O. Box 1023
State College, PA 16804
814/237-3682
Ruth Straub
Main St., Box 52
Richfield, PA 17086
717/694-3075
Mary Ann Heydenreich
P.O. Box 116
Hughesville, PA 17737
717/784-0487
Ed Cook
P.O. Box 414
Somerset, PA 15501
814/443-1835
Dauphin Co. Rec. Dept.
P.O. Box 1295
Harrisburg, PA 17108
717/255-1369
Appendix A - Events
11
-------
Pork, Peanut and Pine Chippokes
Festival. Celebration of Plantation,
Surry County's three Surry, VA
largest industries.
July 16-17
William E. Richardson
P.O. Box 671
Waverly, VA 23890
804/294-3625
Boardwalk Craft Show.
Outdoor exhibit of
handmade crafts.
Caribbean Summer in the
Park
Shippensburg Community
Fair
Troy Fair
Annual Pony Penning.
Ponies swim from
Assateague to
Chincoteague.
Chambersfest
ANC 7C03 Block Party
Governors' Cup Fishing
Tournament. Planned as
annual event, meeting Bay
Agreement commitment.
Colonial Beach, VA July 23-24
President's Park, July 24
1500 Constitution
Avenue NW, DC
Shippensburg, PA July 24-30
(Cumberland
County)
Troy, PA July 25-30
(Bradford County)
Chincoteague, VA July 27-28
Chambersburg, PA July 28-31
(Franklin County)
Jay Street, James
Place and Karl
Place NE, DC
Baywide
July 30
July 30-31
Chamber of Commerce
2 Boundary St.
Colonial Beach, VA 22443
804/224-7531
Carlton Joseph
202/459-9100
Shippensburg COC
75 West King Street
Shippensburg, PA 17257
717/532-5509
Alonzo Thomas
RD #3
Troy, PA 16947
717/297-3405
Chincoteague Volunteer
Fire Co.
Anthony Stasio
Chincoteague, VA 23336
804/336-6519
Linda LeFurjah
75 South 2nd Street
Chambersburg, PA 17201
717/264-7101
Eva Jones
202/393-5100
Governors' Cup
Chesapeake Bay Fishing
Tournament
P.O. Box 2348
Richmond, VA 23218
or
69 Prince George St.
Annapolis, MD 21401
301/974-3765
Appendix A - Events
12
-------
Float-em Tote-em Regatta Great Bend, PA July 31
(Susquehanna Co.)
Hispanic Festival
West End Fair
Adams Morgan, 18th July 31
St. and Columbia
Rd., DC
Union County, PA July 31-Aug. 6
Lebanon Area Fair
Lebanon, PA
July 31-Aug. 6
William Richards
100 Elizabeth Street
Great Bend, PA 18821
717/879-4485
Pablo Maldonado
202/966-5805
Priscilla Chick
RD #1, Box 207
Millmont, PA 17845
717/922-1260
Ben Bow
RD #1, Box 829
Annville, PA 17003
717/867-1305
Appendix A - Events
13
-------
AUGUST
EVENT
LOCATION
DATES IN 1988
CONTACT
Clearfield County Fair
Clearfield, PA Aug. 1-6
Fanny in the Susquehanna Williamsport, PA August 2
Tube Float
Roanoke Valley Fair. Old-
fashioned country fair.
Clinton County Fair
Downriver Canoe Races
(Susquehanna River)
US Canoe Assn. Marathon
Races (Susquehanna River)
Huntingdon County Fair
Roanoke
Lock Haven, PA
August 3-7
August 6-13
Tunkhannock, PA August 7
Williamsport, PA August 14-16
Huntingdon, PA August 14-20
Agriculture Progress Days Rock Springs, PA August 16-18
(Perm State)
Clearfield County
Fair Board
P.O. Box 712
Clearfield, PA 16830
814/765-4629
Joseph Mileto
6 DuBois Street
Williamsport, PA 17701
717/322-2435
Laban Johnson
210 Reserve Ave., S.W.
Roanoke, VA 24016
703/981-2889
Clinton County
Tourist Promotion
Courthouse
Lock Haven, PA 17745
717/893-4037
David Gay
50 Bridge Street
Tunkhannock, PA 18657
717/836-2175
Dennis Fink
RD #1, Box 560
Jersey Shore, PA 17740
717/398-2544
Betty Grove
RD #2, Box 123
Petersburg, PA 16669
814/669-4979
Joseph Harrington
432 Ag Admin. Building
University Park, PA
16802
814/865-2081
Appendix A - Events
14
-------
Arlington County Fair.
Arts and crafts,
children's activities,
music.
Franklin County Fair
Fulton County Fair
Riverwalk Art Festival
Arlington, VA
August 18-21
Harford Fair
Perry County Fair
Elizabethtown Fair
Chambersburg, PA August 21-27
McConnellsberg, PA August 21-27
York, PA
Kingsley, PA
(Susquehanna
County)
Newport, PA
August 22
August 23-27
August 23-27
Elizabethtown, PA August 23-27
(Lancaster County)
Centre County Grange Fair Centre Hall, PA Aug. 26-Sept. 1
Lebanon Bologna Fest
Lebanon, PA
August 26-28
Corn Festival
Shippensburg, PA August 27
Joan Culver
855 N. Edison St.
Arlington, VA 22203
703/284-2475
Patsy Wilderson
P.O. Box 49
Chambersburg, PA 17201
717/264-6359
Don Fowler
Courthouse Annex
McConnellsberg, PA 17238
717/485-4111
Lynne Little
One Marketway East
York, PA 17401
717/289-4405
Phyllis Ridgeway
RD #1
Kingsley, PA
717/289-4405
Annie Campbell
RD #3, Box 94
Newport, PA 17074
717/567-6260
Sally Nold
25 Iris Circle
Elizabethtown, PA 17022
717/367-7256
Russell Sewardaugh
P.O. Box 271
Centre Hall, PA 16828
814/355-2937
Lebanon Valley
Tourist Promotion
P.O. Box 626
Lebanon, PA 17042
717/272-8555
Rose Diliner
"Blythstead," Box F
Shippensburg, PA
717/532-5509
Appendix A - Events
15
-------
Albemarle County Fair.
Agricultural, homemaking
and craft exhibits,
entertainment.
Crozet, VA
August 30 -
September 3
James Kildea
P.O. Box 2212
Charlottesville, Va
22909
804/977-6718
SEPTEMBER
EVENT
LOCATION
DATES IN 1988
CONTACT
Milton Harvest Festival
ADD Arts
Adams Morgan Day
Coming of Age: A
Celebration for Seniors
Milton, PA
(Northumberland
County)
Early September
Western Plaza, Labor Day
1300 Pennsylvania Weekend
Avenue NW, DCL
18th Street,
Columbia Road,
Florida Avenue NW,
DC
September
Western Plaza, September
1300 Pennsylvania
Avenue NW, DC
Ralph Hans
118 Broadway
Milton, PA 17847
717/742-7176
Dierdre Daly
D.C. Committee to
Promote Washington
Dierdre Daly
D.C. Committee to
Promote Washington
Dierdre Daly
D.C. Committee to
Promote Washington
South Mountain Fair
Adams County, PA Sept. 1-5
National Hard Crab Derby Crisfield, MD
Kipona
Harrisburg
RiverFront Park
Sept. 2-4
Sept. 2-5
David Houck
SM Fair Association
P.O. Box 224
Arendtsville, PA 17303
717/677-7062
Crisfield Area
Chamber of Commerce
P.O. Box 215
Crisfield, MD 21817
Randy King
Harrisburg Rec. Dept.
Suite 401, 10 N. 2nd St.
Harrisburg, PA 17101
717/255-3020
Appendix A - Events
16
-------
Juniata County Fair
Labor Day Regatta
(Susquehanna River]
Lewistown, PA
Lock Haven, PA
Mathews Market Days. Arts Mathews, VA
and crafts,
entertainment.
Hampton Bay Days. Hampton, VA
Waterfront celebration of
the Chesapeake Bay and
Hampton's heritage.
Keystone Country Festival Altoona, PA
Luzerne County Fair
Dallas, PA
Fanners and Threshermen's Rockwood, PA
Jubilee (Somerset County)
York Inter—State Fair
York, PA
Hooray for Hopewell. Hopewell, VA
Festival featuring arts
and crafts, entertainment.
Williamsburg Community Williamsburg, PA
Fair (Blair County)
Sept. 4-10
Sept. 5-7
Sept. 8-10
Sept. 9-11
Sept. 9-11
Sept. 9-12
Sept. 10-13
Sept. 11-19
Sept. 16-18
Sept. 16-21
George Settlemeyer
P.O. Box 89
Lewistown, PA 17044
717/248-6713
Clinton County
Tourist Promotion
151 Susquehanna Avenue
Lock Haven, PA 17745
717/893-4037
Mildred P. Hudgins
P.O. Box 569
Mathews, VA 23109
804/725-7196
Andy Waclawski
22 Lincoln St.
Hampton, VA 23669
804/727-6270
Blair County
Visitors Bureau
1212 12th Avenue
Altoona, PA 16601
d814/943-8151
Ray Hillman
P.O. Box 393
Dallas, PA 18612
717/288-5990
Clark Borcht
RD #3
Rockwood, PA 15557
814/926-3142
York IS Fairgrounds
334 Carlisle Avenue
York, PA 17404
717/848-2596
Sandy Foxworth
P.O. Box 1353
Hopewell, VA 23860
804/458-5536
Joseph Very
RD #1, Box 103-8
Williamsburg, PA 16693
814/832-2125
Appendix A - Events
17
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Little Buffalo Festival of New Bloomfield, PA Sept. 17
the Arts (Perry County)
Fall Classic Fishing
Tournament
Gratz Fair
Raystown Lake Sept. 17-18
(Huntingdon Co.,
PA)
Gratz, PA Sept 22-26
(Dauphin County)
Virginia State Fair.
Carnival, agricultural
displays, livestock show.
Richmond
Sept. 22 -
October 2
Neptune Festival. Farewell Virginia Beach, VA Sept. 23-25
to summer.
Apple Fest
Mercersburg, Pa Sept. 24
(Franklin County)
Cape Charles Days. Arts Cape Charles, VA
and crafts, parades, flea
market.
Seafood Festival. Seafood, Poquoson, VA
art shows, entertainment.
Bloomsburg Fair
Selinsgrove Market Street
Festival
Bloomsburg, PA
(Columbia County)
Selinsgrove, PA
(Snyder County)
Sept. 24
Sept. 24-25
Sept. 25-Oct. 1
Sept. 26
Perry County
Council of arts
P.O. Box 485
New Bloomfield, PA 17068
717/567-6795
John York
Raystown Country
508 Perm Street
Huntingdon, PA 16652
814/643-3577
George Reinoehl
P.O. Box 204
Gratz, PA 17030
717/365-3116
State Fair of Virginia
P.O. Box 26805
Richmond, VA 23261
804/228-3200
Maggie Rathner
4512 Virginia Beach Blvd
Virginia Beach, VA 23462
804/490-1221
Evelyn Gingrich
6952 Lemar Road
Mercersburg, PA 17236
717/328-2085
Margaret Carlson
Cape Charles, VA 23310
804/331-1488
Art Thatcher
830 Poquoson Ave.
Poquoson, VA 23662
804/868-7151
Bloomsburg Fair Office
P.O. Box 479
Bloomsburg, PA 17815
717/784-4949
Kelly Stoops
214 North Broad Street
Selinsgrove, PA 17870
717/374-6601
Appendix A - Events
18
-------
Goose Days
Lewistown, PA
All American Dairy Show Harrisburg
Sept. 26-29
Sept. 26-30
Mifflin County
Tourist Promotion
3 Monument Square
Lewistown, PA 17044
717/248-6713
Charles Itle
Farm Show Complex
2301 N. Cameron Street
Harrisburg, PA 17110
717/787-2905
EVENT
LOCATION
DATES IN 1988
CONTACT
Bay Days. Focus on
ecology, problems,
recovery of Chesapeake.
Fall Festival. Arts and
crafts, entertainment.
Nature Fest
Lorton, VA
Oct. 1-2
Manheim Community Farm
Show
Keystone International
Livestock Exposition
Newport News, VA Oct. 1-2
Hollidaysburg, PA Oct. 2
(Blair County)
Manheim, PA Oct. 5-9
(Lancaster County)
Harrisburg
Oct. 6-10
Oyster Festival. Oyster Chincoteague, VA Oct. 8
and clam feast.
Mason Neck State Park
7301 High Point Rd.
Lorton, VA 22079
703/339-7265
Cynthia Carter
2400 Washington Ave.
Newport News, VA 23607
804/247-8451
Fred Long
Highland Mall Annex
Hollidaysburg, PA 16648
814/695-5541
Luke Burckhart
RD #2, Box 100
Manheim, PA 17545
717/665-2461
Charles Itle
Farm Show Complex
2301 North Cameron St.
Harrisburg, PA 17110
717/787-2905
Nicki West
Chamber of Commerce
Chincoteague, VA 23336
703/882-3018
Appendix A - Events
19
-------
SuperSunday
Philadelphia
Oct. 9
PA State Flaming Foliage Renovo, PA Oct. 10-11
Festival (Clinton County)
Wyoming Valley Great Race Scranton
(Susquehanna River)
PA National Horse Show Harrisburg
Yorktown Day. Celebration Yorktown, VA
of Revolutionary War's
end.
Oct. 11
Oct. 13-22
Oct. 19
Chesapeake Appreciation Sandy Point State Oct. 29-30
Days Park (MD)
Waterfowl Festival
Easton, MD
PA Wildlife Arts Festival Red Lion, PA
(York County)
Nov. 11-14
Dec. 10-11
Academy of Natural
Sciences
19th and the Parkway
Philadelphia, PA 19103
215/665-1050
Clinton County
Tourist Promotion
151 Susquehanna Avenue
Lock Haven, PA 17745
717/961-1150
Edward Dructor
P.O. Box 3113
Scranton, PA 18505
717/961-1150
Colby Rider
PA National Horse
Show Association
308 N. Second Street
Harrisburg, PA 17101
717/236-1600
Roberta D'amico
P.O. Box 210
Yorktown, VA 23690
804/898-3400
Patsy L. Davis
P.O. Box 703
Severna Park, MD 21146
Waterfowl Festival
P.O. Box 929
Easton, MD 21601
Paul Hoffmaster
RD #3
Red Lion, PA 17356
717/244-0258
Appendix A - Events
20
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APPENDIX B
Baywide Communication Plan
INFORMATION MATERIALS FOR USE IN THE BAY REGION
KEY TO ACRONYMS USED IN THIS APPENDIX
ACB Alliance for the Chesapeake Bay
CBF Chesapeake Bay Foundation
CBLO Chesapeake Bay Liaison Office
CBP Chesapeake Bay Program
CoE Army Corps of Engineers
DC/DCRA DC Department of Consumer and Regulatory Affairs
EPA Environmental Protection Agency
FS Forest Service
FWS Fish and Wildlife Service
LWV/PA League of Women Voters/Pennsylvania
MCAC MD Critical Areas Commission
MDA MD Department of Agriculture
MDDNR MD Department of Natural Resources
MDSP MD Department of State Planning
MGCBC MD Governor's Chesapeake Bay Coordinator
NOAA National Oceanic and Atmospheric Administration
NPA National Park Service
PA/CBP PA Chesapeake Bay Program
PA/CES Cooperative Extension Service/Pennsylvania
PACDD Pennsylvania Assn. of Conservation District Directors
PA/DER PA Department of Environmental Resources
PSU Pennsylvania State University
SCS Soil Conservation Service
VA/COE VA Council on the Environment
VA/DGIF VA Division of Game and Inland Fisheries
VA/SWCB VA State Water Control Board
VIMS Virginia Institute of Marine Science
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COORDINATION/SUPPORT
BAYWIDE COMMUNICATION PLAN
PROJECT/ACTIVITY
DESCRIPTION
AGENCY
STATUS
Catalog of Bay information
materials
Computer file of
information materials
Calendar of Bay events
Media mailing list
Speaker's Guide
Develop Bay Program links
to traditional forestry
programs
Review implementation of
Communication Plan
Listing of available
print, AV materials
System to facilitate
access to print, AV
materials by category
Dates, places of events
that have Bay tie-in
potential
Baywide list of suburban/
rural weeklies and
neighborhood newspapers
Program updates,
background information for
CBP speakers
Create special ID signs
and awards to tie Tree
Farming for the Bay to
American Forest Council's
Tree Farm Program
Track progress, evaluate
effectiveness of
information/education
activities
CBLO
FWS
CBLO
CBP Communication
Work Group
CBLO
FS
3/89
11/88
9/88
10/88
11/88
12/88
CBP Communication
Work Group
Ongoing from
6/88
Appendix B - Materials
-------
AUDIOVISUAL MATERIALS
PROJECT/ACTIVITY
DESCRIPTION
AGENCY
STATUS
Slide/tape show:
"Chesapeake Bay: A Time of
Challenge"
SCS trailer for show
above
Film for group showings,
use on TV
Videotape on 1987 Bay
Agreement
Videotape on manure
spreader calibration
"Manure: Where Does It Go
From Here"
"Nitrates and Your Water
Supply"
Poster based on pledge
display
Door Hangers
Trees for the Bay posters
Appendix B - Materials
Introduction to Bay
problems, cleanup program
under 1987 Agreement
Slide show above tailored
to outdoorsmen
Agricultural toxicants
Agricultural nutrients
Sediments
Economic uses of animal
wastes
Wildlife and waterfowl
Info for public on
activities that cause
problems in tidal waters
7-minute tape on new
Agreement
8.5-minute tape gives
step-by-step instructions
20-minute slide/tape show
on manure management
15-minute slide/tape show
on nitrate pollution of
drinking water
Replica of pledge display
intended primarily for
school use
Facts on water
conservation, household
waste, erosion control
Annual poster program
2
CBLO
6/88
CBLO
SCS/VA
SCS/PA
SCS/MD
SCS/NY
SCS/MD
NQAA/MD Sea Grant
6/88
1988-89
1988-89
1988-89
1989-90
1989-90
Fall 1988
Program/MD DoE
VA/DGIF
PSU
ACB
PSU
EPA
DC/DCRA
FS
Completed
Contact PA/CBP
Contact PA/CBP
Contact PA/CBP
Due 9/88
Available
4/89
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Urban pollution control
exhibit
Nutrient management
exhibits
Water quality exhibits
Promote use of fish and
wildlife displays
Update existing exhibit
Create new exhibit
Road show/RV
Tabletop display for urban SCS
audiences
Generic information for
tabletop display,
Exposystem display board
Generic information for
tabletop display,
Exposystem display board
Educational displays for
use at conferences/fairs
SCS
SCS
FWS
CoE
CoE
CoE
6/89
1988-89
1988-89
10 to 20
showings per
year
9/88
3/89
FY 1990
Appendix B - Materials
-------
EDUCATION MATERIALS/ACTIVITIES
PROJECT/ACTIVITY
DESCRIPTION
AGENCY
STATUS
"Pennsylvania and the
Chesapeake Bay"
"Bay Education Resources
for Pennsylvania"
"Project Food, Land and
People"
Marine Education Center
Teacher training program,
"Aquatic Wild"
Expand utilization of
Project Learning Tree
Aquatic Education Center
Bay Team Teachers
"Chessie" story book
"Chessie" presentation
Teaching module for senior PA/DER Bureau of
high State Parks
Resource list for use of PA Bay Education
vocational ag, elementary, Office
secondary teachers
National agricultural
curriculum package to
include PA Bay Program
PA CBP
2500 documents at Virginia VIMS
Institute of Marine
Science
Adaptation of national
programs Project Learning
Tree and Project Wild
Develop Bay-oriented
education opportunities
Program and center to
teach students about
water quality, Bay
restoration
Traveling teacher teams
reach 20,000 Virginia
students a year
Publication to teach
youngsters about the Bay
Costumed "Chessie"
available for appearances
at elementary schools,
fairs
VA/DGIF
FS
DC/DCRA, NFS
VIMS/NOAA
FWS
FWS
To be
introduced at
teacher
workshops
Distributed
Spring and
Fall 1988
Draft 1988-89
school year
3/89
In development
On-going
Available
Contact FWS
Appendix B - Materials
-------
MASS MEDIA
PROJECT/ACTIVITY
DESCRIPTION
AGENCY
STATUS
Radio PSA series
Promote use of radio PSAs
Bay Barometer
Two videotape mini-
documentaries
Chesapeake Corner
FWS media briefing package
Forestry feature story
Cassette tapes on research NOAA
and restoration issues
Taped "Chessie" spots to FSW
raise public awareness re
Bay issues
Newspaper feature produced CBLO
to increase public
knowledge of Bay system
Two-minute news features CBLO/OEA
for distribution to Bay
basin TV stations
Newspaper column on Bay FWS
topics
Information materials for FWS
reporters, editors, etc.
800-1000 word article for FS
distribution to
newspapers, magazines
Monthly,
starting in
fall 1988
In
distribution
monthly
9/88, 12/88
weekly
In planning
10/88
Appendix B - Materials
-------
PRINT MATERIALS: GENERAL
PROJECT/ACTIVITY
DESCRIPTION
AGENCY
STATUS
Report: "A Commitment
Renewed"
Chesapeake Bay Program
annual report
SCS annual report
Monitoring report
River Fact Sheets
Citizen Report
Baybriefs
Bay Directory
Leaflet
FWS fact sheets in print
FWS fact sheets in
preparation
SAV pocket guide
Interim report on status CBP
of Bay program, 1987
Agreement commitments
Summary of progress, CBP
status of Bay Program
Summary of progress SCS
Report on state of the CBP
Bay, based on monitoring
data
Facts about individual Bay ACB
tributaries
Periodical on Bay Program ACB
distributed to 15,000
addressees
Newsletter on Bay Program ACB
developments
Guide to Bay Program ACB
contacts
Brief description of EPA EPA
role in Bay cleanup
Topics include FWS role in FWS
Bay cleanup, canvasback,
blue crab, black duck,
SAV, striped bass, shad,
bald eagle
Topics include wetlands, FWS
ecosystem primer, oyster,
toxicants, nutrients,
waterfowl, Canada goose,
striped bass tagging,
Peregrine falcon
SAV identification guide FWS
for groundtruthers,
students, public
Limited
numbers
available
yearly
yearly
yearly
4 during year
quarterly
as needed
annual update
Due 8/88
Available from
FWS
In production
Available from
FWS
Appendix B - Materials
-------
Technical SAV guide
"Chessie" story book
Poster-brochure
Bay placemats
"Virginia's Bay
Initiatives"
"Virginia's Environment"
Bay brochure
"Virginia Wildlife"
"Citizens Guide to Soil
Erosion Control"
"Streambank Guide"
"Guidelines for Protecting
Nontidal Wetlands"
"10 Things Every Citizen
Can Do"
"Chesapeake Cleanup
Campaign: Projects for
Volunteer Groups"
"Wanted: A Few Active
Groups"
Full-scale, color guide FWS
for resource managers,
nature enthusiasts,
students
Schools, public FWS
Four-color presentation on FWS
Bay fish/wildlife
Information piece for use FWS
in restaurants
Third progress report on VA/COE
State's Bay program
Biennial report, 1984-86 VA/COE
Description of restoration VA/COE
program
Magazine available by VA/DGIF
subscription ($7.50 a
year)
4-page booklet on erosion LWV/PA
control at construction
sites; citizen action
79-page, detailed PA/DER
paperback guide to
streambank protection
Report on nontidal MCAC
wetlands, techniques for
protection
Leaflet describing ways MGCBC
householders can help
protect the Bay
9-page handout on stream MDSP
cleanup, tree-planting,
other "how-to" projects
Brochure encouraging MDSP
citizen action Bay cleanup
projects
Due 7/88
Available
Available from
FWS
Ready for
printer
Winter 1988
Available
In planning
Monthly
Contact PA/CBP
Available
Available
Available
Available
Available
Appendix B - Materials
-------
Homeowner series
"From the Waters of the
District to the Chesapeake
Bay"
"You Can Improve Your
Natural Environment"
Fact sheets on Bay
tributaries
"Pick a Winner"
Estuarine Program Office
"Calendar-Bulletin"
"Marine Resource
Bulletin"
"Maryland Sea Grant
Magazine"
"NOAA Involvement in
Chesapeake Bay"
"Marine Features" and
"Marine News"
"Marine Notes"
"Commercial Fishing
Newsletter"
"Mid-Atlantic Marine
Education Assn.
Newsletter"
Forest Service fact sheet
Leaflets describing how
citizens can prevent
pollution, protect the Bay
CBF
Brochure on DC role in Bay DC/DCRA
restoration
Pamphlet for general DC/DCRA
public, school use
information for general DC/DCRA
public
Leaflet on conservation VA/SWCB
for general public
Quarterly update on NOAA
estuarine events; 700
circulation nationwide
Information on resources NOAA
and management; 7000
circulation in VA
Content focuses on issues NOAA
such as water quality,
estuarine science
Fact sheet on NOAA's Bay- NOAA
related activities
Information articles for NOAA
newspapers, magazines
MD Sea Grant newsletter NOAA
for scientists, policy-
makers
Data from VA Sea Grant on NOAA
fisheries resources,
technology; 3400
circulation
VA Sea Grant publication NOAA
on methods, materials
Relationship of forestry FS
to Bay problems/remedies
Contact CBF
Available
Available
Available
Available
Quarterly
Quarterly
Published 3
times yearly
Updated
periodically
Monthly
Monthly
Quarterly
3 issues
yearly
9/88
Appendix B - Materials
-------
PRINT MATERIALS: AGRICULTURE
PROJECT/ACTIVITY
DESCRIPTION
AGENCY
STATUS
"Conservation Farm Survey"
"Manure Management Manual"
"Nitrate: Its Effects on
Families and Livestock"
"Animal Waste Management"
"Save Your Soil and
Nutrients"
"Managing Phosphorus in
Crops"
"Nitrogen Fertilization of
Corn"
"Protecting Groundwater in
Agricultural Areas"
"Testing Drinking Water in
Agricultural Areas"
"Developing Nutrient
Management Systems"
"Manure Management and
Marketing"
"Mobile Nutrient
Laboratory"
"Soil Chemical Monitoring"
38-page report on PACDD
conservation survey of
farmers in lower
Susquehanna River Basin
set of nine booklets on PA/DER
handling manure of various
livestock
8-page booklet
2-page overview of
nutrient management
options
PA/CES
PA/CBP
2-page explanation of PA PA/CBP
Bay cost-share program for
nutrient management on
farms
2-page fact sheet for PSU
farmers
2-page fact sheet for PSU
farmers
2-page fact sheet for PSU
farmers
1-page fact sheet PA/CBP
2-page project sheet for PA/CBP
farmers
2-page project sheet for PA/CBP
farmers
1-page project sheet for PA/CBP
farmers
2-page project sheet for PA/CBP
farmers
Contact PA/CBP
Available
Available
Available
Available
Available
Available
Available
Available
Available
Available
Available
Available
Appendix B - Materials
-------
"Tissue Test for Nitrogen
Needs"
Technical Notes for
farmers
Best Management Practices
series
"BMPs for Nutrient Uses in
the Chesapeake Basin"
Fact sheet: "Maintaining
Storage Structures"
Fact sheet: "Controlling
Odors"
Fact sheet: "Fly Control"
Fact sheet: "Pasture
Management"
Fact sheet: "Filter
Strips"
2-page project sheet for PA/CBP
farmers
Brief descriptions of PA/CBP
manure nutrient content,
analysis, storage,
spreader calibration, and
runoff
Pamphlets on BMPs for VA/SWCB
farms, forests and urban
areas; beef, dairy and
swine operations; row crop
agriculture; tobacco
production; terraces;
Integrated Pest
Management; horticulture;
irrigation
Booklet describing best MDA
management practices that
control nutrient movement
from farms
Information for farmers SCS
Information for farmers SCS
Information for farmers SCS
Information for farmers SCS
Information for farmers SCS
Available
Available
Available
Available
5/88
6/88
7/88
9/88
9/88
Appendix B - Materials
10
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