EPA-600/2-80-103
                                             July 1980
                     by

              Ned M.  Musselman
            Lawrence G. Welling
              Sandy C. Newman
               David  A.  Sharp
  Ohio Farm Bureau Development Corporation
            Columbus,  Ohio 43216
             Grant No. R804703
              Project Officer

             G. Kenneth Dotson
        Wastewater  Research  Division
Municipal Environmental Research Laboratory
   U. S. Environmental Protection Agency
           Cincinnati,  Ohio  45268
MUNICIPAL ENVIORNMENTAL RESEARCH LABORATORY
     OFFICE  OF  RESEARCH  AND  DEVELOPMENT
   U. S. ENVIRONMENTAL PROTECTION AGENCY
          CINCINNATI, OHIO  45268

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                                 DISCLAIMER
     This report has been reviewed by the Municipal Environmental Research
Laboratory, U. S. Environmental Protection Agency, and approved for publica-
tion.  Approval does not signify that the contents necessarily reflect the
views and policies of the U. S. Environmental Protection Agency, nor does
mention of trade names or commercial products constitute endorsement or
recommendation for use.
                                     ii

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                                  FOREWORD


     The U.S. Environmental Protection Agency was created because of increas-
ing public and government concern about the dangers of pollution to the health
and welfare of the American people.  Noxious air, foul water, and spoiled
land are tragic testimonies to the deterioration of our natural environment.
The complexity of that environment and the interplay of its components
require a concentrated and integrated attack on the problem.

     Research and development is that necessary first step in problem solution;
it involves defining the problem, measuring its impact, and searching for
solutions.  The Municipal Environmental Research Laboratory develops  new and
improved technology and systems to prevent, treat, and manage wastewater and
solid and hazardous waste pollutant discharges from municipal and community
sources, to preserve and treat public drinking water supplies, and to minimize
the adverse economic, social, health, and aesthetic effects of pollution.
This publication is one of the products of that research and provides a most
vital communications link between the researcher and the user community.

     The ability to make objective decisions about waste utilization or dis-
posal is often limited by the information avialable.  This report describes
an attempt to examine the attitudes of residents of various communities toward
land application of sludge and to determine the influence of educational meet-
ings on those attitudes.
                                      Francis T.  Mayo,  Director
                                      Municipal Environmental Research
                                         Laboratory
                                     iii

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                                   ABSTRACT

      The concept of land application of sewage sludge on farmland  is  not  new-
 it has been used for centuries  in  Asia  and Europe.   In the  United  States,
 farmers continue the practice of recycling animal wastes, and  this practice
 is accepted by society.   Generally speaking,  however,  the practice of
 recycling treated human  wastes  is  not readily accepted.

      Several communities in  Ohio have successfully  established land applica-
 tion programs while others have encountered serious problems of public
 acceptance.   Opposition  arises  over various concerns about  potential  health
 and environmental side effects  of  land  application.   The real  problem seems
 to be whether or not people  will accept  this  method of disposal and,  if so,
 under what  conditions.

      In this research we have attempted  to  examine  the attitude of  Ohio
 residents  toward land application  and to determine  the influence of education-
 al meetings  on those attitudes.  The general  methodology involved:  (1) a
 survey of  community knowledge and  attitudes regarding  sludge and its
 application  to farmland;  (2)  development and  implementation of  a land
 application  educational  program; (3)  assessment of  the  effectiveness  of the
 educational  programs on  participants' knowledge and  attitudes.

      Briefly,  our analysis indicates  that  females are much more negative
 than  males  in their  reaction  to the  use  of  sludge.   Farmers who have used
 sludge  are more  favorable to  its use  than those who  have not used it.   And,
 finally, people who  know  the  definition of  sludge have a more  favorable
 reaction to  its use.

      Educational meetings proved to be an effective means of improving
 participants'  attitudes and acceptance of land application.   However,  even
with  extensive meeting publicity,  only a small number of community members
will  attend  such meetings.  Land application  is not likely to become a topic
 of great interest until a land application program is imminent.  Obviously,
 there is still a need to increase community awareness of the facts about
land  application.  If educational meetings are not the most  efficient  way,
 it is suggested that more efficient methods may be informational pamphlets,
 films and slide programs, and speakers'  bureaus.

     This report was submitted in fulfillment  of Grant No.  R804703 by
the Ohio Farm Bureau Development Corporation under the sponsorship of  the
U. S. Environmental Protection Agency.  This report  covers  the  period  of
October 6, 1976 to July 5, 1979, and work was  completed as  of October  5, 1978.
                                     IV

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                               CONTENTS

Foreword 	
                 	111
Abstract 	
Tables 	
Acknowledgments	 .  .  .         vii

   1.  Introduction  	             I
   2.  Conclusions and Recommendations 	    2
   3.  Approach	           ^
            Survey of Community Attitudes and Knowledge  	    4
                 Selection of communities for participation in
                   the survey	    4
                 Identification of participant groups  	    5
                 Development of the attitude/cognitive survey
                   instrument  	    g
                 Selection of the sample	    6
                 Survey procedures 	    7
                 Analysis  of survey results   	    9
                 Background information  	    9
            Educational Program  	        32
                 Development of the educational  program materials     33
                 Development of the pre-/post- meeting evaluation
                   instruments	      33
                 Educational meetings   	    33
                 Field  trips	    3g
            Effectiveness  of the  Educational  Program  	    36
                 Administration of the  pre-/post-  meeting
                   evaluation instruments  	    35
                 Analysis  of educational program effectiveness  . .    38
  4.   Summary  of Results	          4g

             	    51
                                  v

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                                    TABLES


 Number                                                                    Page

  1     Number of Questionnaires Returned	       8

  2     Percent of Questionnaires Returned  	       8

  3     Background Variables:  Number and Percent	10-11

  4     Significant Interactions with Willingness to Use Sludge on
         Own Farm Land	      12

  5     Significant Interaction with Source of Sludge Information.  .  .      14

  6     Primary Reasons for Using Sludge  	      15

  7     Sex and Reaction to Sludge Usage	      18

  8     Personal Experience with Sludge and Reactions Towards its Use.      20

  9     Sludge Definition and Reaction to Sludge Usage  	      21

 10     Reactions to the Use of Sludge and Primary Reasons for Sludge
         Usage	22-23

 11     Background Characteristics as Related to the Factors of
         Specific Attitudes Toward Sludge Usage 	      25

 12     Mean Scores of Willingness to Allow Sludge Usage and
         Experience with Sludge by the 5 Factors	      27

 13     Sewage Sludge Knowledge and Interest in Knowing	28-31

 14     Evaluative Response Rate of Educational Meetings 	      37

 15     Background Variables on Form 1  (Farm Population) 	  39-40

 16     Attitudinal Variables on Form 1  (Farm Population)	41-42

17     Background Variables on Form 2  (Non-Farm Population)  	     44

18     Attitudinal Variables on Form 2  (Non-Farm Population)	     45

19     Comparison of  Identical Items for the Two Educational  Groups .     46

                                    vi

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                               ACKNOWLEDGMENTS


     We would like to acknowledge and thank the many individuals who
provided assistance in the performance of this project.

     Dr. Robert Miller, Professor, Department of Agronomy, and Dr. Richard
White, Associate Professor and Extension Agricultural Engineer, Department
of Agricultural Engineering, The Ohio State University, served as subject
matter experts in the development of the educational program and provided
35mm slides of facilities used in sewage treatment and of equipment used for
land application.  They also presented the educational program for the "farm"
group at the meetings held in the various counties.  We wish to thank them
for their excellent and cooperative assistance in these areas.

     A great deal of thanks is due Dr. Richard Thomas, Professor, Cooperative
Extension Service, The Ohio State University; the agricultural extension
agents in the various counties in which educational meetings were held; and,
the Ohio Farm Bureau organization directors for these counties, for their
invaluable assistance in organizing the educational meetings on the local
level.

     Finally, there are other individuals, too numerous to mention here,
who provided assistance to the project.   These included personnel within the
Ohio Farm Bureau Federation, local waste water treatment personnel, members
of the local news media who helped to advertise the educational meetings, and
others.  While they cannot be mentioned here by name, the appreciation for
their help is no less sincere.
                                     VII

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                                  SECTION  1

                                INTRODUCTION


     Application of sewage sludge to farmland  is expected  to become
 increasingly important during the next few years.  Municipal waste managers
 are faced with ever-increasing  costs for alternative methods of sludge
 disposal, such as incineration, as well as Federal requirements to implement
 more cost-effective disposal.   Furthermore, sewage sludge, properly applied
 to agricultural land, may provide several important benefits to farmers.

     Several communities in Ohio have successfully established programs for
 land spreading of sewage sludge.  Some communities, however, have encountered
 serious problems of public opposition.  Public opposition seems to arise
 over various concerns about possible health and environmental side effects of
 land application.  The purpose of the project reported herein was to examine
 the attitudes of Ohio residents regarding land application of sewage sludge
 and to determine the influence of educational programs on those attitudes.


OBJECTIVES

     The objectives  of this project  were:

     o  To determine community attitudes  and  information needs  regarding
        sludge  and  the application of  sludge  to farm  land

     o  To develop an  educational  program  to  fill  the community
        information  needs  in  the area  of  sludge application

     o   To determine the effect  of the  educational  program  on the
        knowledge and  attitudes  of program  participants  about sludge
        application.

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                                   SECTION 2

                       CONCLUSIONS AND RECOMMENDATIONS


      An educational  program,  such as  the  one  used  in  this  study,  appears  to
 be an effective means  of  improving participants' attitudes and  acceptance
 of land application.   A possible  problem  associated with educational meetings
 is the anticipated small  number of community  members  who will attend such
 meetings,  in spite of  extensive meeting publicity.  Land application does not
 appear to  be a  topic of great  interest to large numbers of community members.
 At least,  it is not  of sufficient interest to reach large  numbers  of people
 via meetings.   It  is not  likely to become a topic  of  great interest until a
 land application program  is imminent, and even then will probably  be of
 greatest concern to  those people  living in the immediate area of  land
 application.

      This  lack  of general interest in land application, until a project is
 imminent,  presents a dilemma,  because an  education/information program which
 is initiated only in response  to  expressed community  interest is  likely to
 come at  a  time  which is too late  to deal  with unwarranted  community fears in
 a  most effective manner.   Therefore, the  following recommendations are made.

      There is a need to increase  general  community awareness of the facts of
 land application.  Educational meetings,  in general,  are not the most
 efficient  way to increase awareness, due  to the lack  of interest and the
 ensuing  low  attendance at meetings.  This  indicates that more efficient
 methods  for  reaching the  general  public may be:

      o   Small,  easily  read information pamphlets which can be
         distributed to community  groups via a  variety of distribution
         mechanisms (e.g.,  county  fairs, direct mailings, displays in
         public  places, etc.)

      o   A  film  on land application should be produced which can be
         used by  school systems, 4-H clubs, and other community
         organizations.

      o   A  speaker's bureau should be established to provide speakers
         on land  application to community organizations who  frequently
         seek topics for their meetings.   A number of "captive
         audiences" can be reached  in this  way.

     When a land application program is to be  instituted in a community,  a
more  intensive educational program, using  advertised public meetings,  may
be warranted.  Care must  be taken that these meetings  are  timed  to both take

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advantage of community interest and to prevent the development of unwarranted
fears and ingrained opposition.  Public meetings have the advantage of
providing adequate time to answer specific questions and concerns.   Also,
there is an added benefit of individuals being able to hear and assess the
views of other community members.  It should be remembered, in developing
such public meetings, that survey results show that special educational
attention should be directed to female members of the community.   Also, farm
residents who have used sludge in the past are an excellent source of
information which can be utilized to inform other members of the community
regarding the facts of land application.

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                                   SECTION 3

                                   APPROACH
      The general methodology utilized in this study involved:  (1) a survey
 of community attitudes and knowledge regarding land application;  (2) develop-
 ment and implementation of a land application education program;  and,
 (3) assessment of the effectiveness of the educational program.  These
 products are discussed in the major sections of this report.


 SURVEY OF COMMUNITY ATTITUDES AND KNOWLEDGE

      Included in the survey of community attitudes and knowledge  were the
 following steps:

      o  Selection of communities  for participation in  the survey

      o  Identification of participant groups

      o  Development  of the attitude/cognitive  survey instrument

      o  Selection of the  survey sample

      o  Implementation of  the  survey procedures

      o  Analysis  of  survey results.

 Selection of  Communities  for Participation  in  the  Survey

      Six Ohio communities  were originally planned  for participation  in the
 study.   Four of  these  communities had already  been identified at the
 inception of the  project.  These four communities were Defiance (Defiance
 County); the Montgomery County Sanitation District;  Zanesville (Muskingum
 County); and the Medina County Sanitation District.  Each of these communi-
 ties was initially selected because of its anticipated participation in the
 Ohio Farm Bureau Federation's proposed demonstration project on the manage-
ment of sewage sludge spreading on farmland.1


 ^'Demonstration Project to Show Ohio Land Owners and Municipalities Accept-
able Systems for Applying Sludge on Land."  This project is subsequently
referred to in this report as the "demonstration project."  It should not be
confused with the project which is the subject of this  report  and  which is
subsequently referred to as the "education project."

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     Two additional communities, which did not need to have a sewage sludge
demonstration project, were to be selected.  One of these communities was to
be a. large metropolitan area and the second was to be a smaller industrial
city.  The large metropolitan area selected for the education project was the
City of Columbus (Franklin County).  The small, industrial city which was
selected was the City of Jackson (Jackson County).

     In addition to these six counties, it was subsequently decided to add
Greene County, which is adjacent to Montgomery County and which would be a
possible site for land application in the demonstration project.  Subse-
quently, it became questionable whether or not Montgomery County would agree
to participate in the demonstration project.  Therefore, the City of Columbus
(Franklin County) was picked as an alternative to Montgomery County as a
large metropolitan area, for participation in the demonstration project.  In
view of the fact that a land application demonstration project for the City
of Columbus would also involve Pickaway County (adjacent to Franklin County
on the south), Pickaway County was also selected for participation in the
education project.

     Therefore, a total of eight Ohio counties were selected for
participation in this study.  These counties were selected for the
attitudinal/cognitive survey and for the education meetings.  They are:

     o  Defiance County

     o  Montgomery County

     o  Greene County

     o  Muskingum County

     o  Medina County

     o  Jackson County

     o  Franklin County

     o  Pickaway County

Preliminary visits  were made to several of these communities to provide
general information about the project to sewage treatment plant personnel,
agricultural extension personnel,  etc.   Where applicable, information
relevant to the identification of  participant groups and to the development
of the survey instrument items was obtained.

Identification of Participant Groups

     Participant groups were identified.  These participant groups were
selected on the basis of individual or  unique community groups which may be
differently affected by a land application program.   Three basic groups were
identified.   They are:   (1)  farm;  (2) non-farm rural;  and, (3)  urban or
suburban.   It was anticipated that the  specific attitudes of members of these

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 three groups regarding a land application program may differ,  dependent
 on membership in one or another of these groups.

      Additionally,  within each of these three groups, it was anticipated
 that the attitudes  of the male population and the attitudes of the female
 population regarding land application might differ.   Therefore,  these two
 population characteristics,  namely:   (1) place of residence (farm, non-farm
 rural,  urban or suburban), and, (2)  sex, were utilized in selection of the
 sample  and in distribution of the survey instrument.

 Development of the  Attitude/Cognitive Survey Instrument

      A  survey instrument was developed to determine:   (1)  the  attitudes of
 Ohio residents regarding land application;  (2)  their  current level of
 knowledge regarding municipal sewage sludge and land  application;  and,  (3)
 their interest in knowing more about a variety of topics regarding sewage
 sludge  and land application.   The survey instrument was developed  on the
 basis of:   (1)  a review of the literature on sewage sludge and land applica-
 tion; and,  (2)  discussion with knowledgeable individuals and experts
 regarding the topic.   Following development of  the initial survey  instrument,
 a  pilot  test  was conducted on a small sample of respondents  to verify the
 clairty  of  the instructions,  the clarity of the questionnaire  items,  and to
 assure  that the length of time required to  respond to the  questionnaire was
 not  excessive.   This  pilot test was  conducted with several farm  (rural)  and
 non-farm (urban)  individuals,  both male and female.   It was  conducted on an
 individual,  or  one-to-one, basis  in  order to obtain detailed feedback
 regarding  the adequacy of the survey instrument.   Revisions  to the survey
 instrument  were made  subsequently, based upon the information  obtained
 during the  pilot  test.

      The  survey instrument consists  of  three basic parts.  They  are:   (1)
 identification,  demographic  and background  information  items (Items  1-10);
 (2)  attitudinal  items  (Items  11-34);  and,  (3) knowledge and  interest  items
 (Items 35-75).   Copies  of the  survey instrument and an  accompanying  cover
 letter were printed.

 Selection of  the  Sample

      Sample selection  utilized  county directories  or  Farm  Bureau membership
 lists and local  telephone  directories.   For  those  counties for which  a
 county directory was available, an attempt was made to  choose  resident names
 in the various  county  townships in the  same  proportion  to  township population
 as indicated  in  1970 census data.  In instances where a particular township
was heavily urbanized, it was not possible to choose  an adequate number of
 farm or non-farm  rural residents from that township.   In this  instance, a
 larger number of  farm or non-farm rural residents were chosen  from the
surrounding townships.  Likewise, it was sometimes impossible  to select an
adequate number of urban/suburban residents  from a very rural township.  In
general, however, samples selected from counties which had a county directory
represent all of the townships within the county.   Each sample (i.e. farm,
non-farm rural, and  urban/suburban) was selected on a random basis.  For
those counties for which a county directory was available, approximately

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 two hundred  farm  families were  selected  (100 male  addresses  and  100  female
 addresses) using  the  "farm"  notation  found with  the  address  and  other
 resident  information.   Likewise,  approximately 200 non-farm  rural  residents
 were  selected  for each  county by:   (1) using a county map  to locate  rural
 areas of  the county;  (2) selecting  roads within  the  rural  areas; and,  (3)
 selecting residents from the "street  index" of the county  directory.   Only
 residents who  did not have a "farm" indicator were selected  for  the  non-farm
 rural group.   For each  county for which  a directory  was  available, approxi-
 mately 200 urban/suburban residents were selected  from the county  directory
 using the street  index  or the separate index for large urban areas.

      For  those counties for  which a county directory was not available,  farm
 and non-farm rural resident  groups were  randomly selected  from Farm  Bureau
 membership lists.  The  urban/suburban resident group was selected  from the
 telephone directory of  the principal  municipality  in the county.

 Survey Procedures

      The  Farm  Bureau Municipal  Sewage Sludge questionnaire was sent  out  to
 4800  people.   Six  hundred people  in each of the eight Ohio counties
 (Defiance, Franklin, Greene, Jackson, Medina, Montgomery,  Muskingum  and
 Pickaway) were sent questionnaires.   As  stated previously, in each county an
 equal number were  sent  to people  who  live on a farm, people  who  live in  a
 rural area but  not on a farm, and people who live  in an  urban or suburban
 environment.   There were 200 people in each subgroup.  (Each subgroup
 contained 100  males and 100  females.)  Enclosed in the survey package were:
 the questionnaire, the  cover letter and a Farm Bureau business reply
 envelope.  After  approximately  three  weeks a post  card was sent, as a
 reminder, to those people who had not responded.   After  an additional  three
 weeks a second  questionnaire and  a new cover letter  was  sent  to  the non-
 respondents.   In  all, 1397 (29.1%) usable questionnaires were returned using
 this  three contact approach.  Table 1 shows the number of  returns  for  each
 of the eight counties and for each of the 3 residential  grovipings  (it  should
 be noted  that  12  cases had missing data for either county  or  residential
 grouping).   Table  2 shows the percent of usable returns  for  each subgroup
 as well as for  each county,  for each  residential grouping  and for  the  total
 sample.  Here  it  can be  seen that the largest rates of  return were from
 Franklin  County, 47.2% and from people who live on a farm, 43.0%.  The
 subgroups with  the three largest  rates of return were people who live on a
 farm  in Greene  County, 68.0%; people who live on a farm  in Franklin County,
 62.0%; and people who live in an  urban or suburban environment in Franklin
 County, 59.0%.   The lowest rate of returns were from Defiance County,  16.5%,
 and for people who do not live on a farm, but do live in a rural environment,
 14.8%.  The subgroups with the lowest returns are non-farm rural in Defiance
 County, 9.5%; non-farm rural in Montgomery County,  and urban or suburban in
Defiance County, 10.5%;  and non-farm  rural in Jackson County, 12.0%.   It
 should be mentioned here that place of residence—farm, non-farm rural,
 urban or suburban—was self-coded and, as such, the data does not indicate
whether a given respondent thought he belonged to the same residential group
 as that in which he was  placed during sample selection.  The non-farm rural
group is probably affected most  by this factor.  It is possible that  some
members of this group viewed themselves as suburban residents.

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                  TABLE  1.   NUMBER  OF  QUESTIONNAIRES  RETURNED
Place of residence

County
MEDINA
DEFIANCE
FRANKLIN
GREENE
JACKSON
MUSKINGUM
MONTGOMERY
PICKAWAY
TOTAL


Farm
96
59
124
136
72
66
66
69
688
TABLE 2. PERCENT
Non-farm
rural
27
19
41
32
24
34
21
39
237
OF QUESTIONNAIRES
Urban or
suburban
34
21
118
68
66
37
74
42
460
RETURNED*

Total
157
99
283
236
162
137
161
150
1385

Place of Residence

County
MEDINA
DEFIANCE
FRANKLIN
GREENE
JACKSON
MUSKINGUM
MONTGOMERY
PICKAWAY
TOTAL***

Farm
48.0
29.5
62.0
68.0
36.0
33.0
33.0
34.5
43.0
Non-f arm
rural
13.5
9.5
20.5
16.0
12.0
17.0
10.5
19.5
14.8
Urban or
suburban
17.0
10.5
59.0
34.0
33.0
18.5
37.0
21.0
28.8

Total**
26.2
16.5
47.2
39.3
27.0
22.8
26.8
25.0
28.9****
   * Each of the sub-group percentages are based on 200 questionnaires
     mailed.
  ** Each of the county percentages are based on 600 questionnaires mailed.
 *** Each place of residence is based on 1600 questionnaires mailed.
**** xhe total is based on 4800 questionnaires mailed.

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Analysis of Survey Results

     The questionnaire that was used to determine the "Attitudes of Ohio
Residents Toward the Land Application of Municipal Sewage Sludge" consisted
of 75 questions.  In addition to attitudinal questions, questions were also
asked on knowledge of and interest in sludge; and on the respondents back-
ground.  In the previous section, "Survey Procedures," and analysis was
presented of the approximately 30% return rate (i.e., 1397 questionnaires).
In this section an analysis of the various response categories of the 1397
respondents is presented.  This analysis is divided into three sections:
(1) background information; (2) attitudes; and, (3) knowledge and interest.
A brief summary of survey conclusions is presented at the end of this
section.

Background Information

     The numbers and percents for each of the background variables:
questions 1-10 are presented in Table 3 for reader review.  It should be
remembered that questions 2 (sex) and 4 (place of residence) were controlled
in the original mail out.  An analysis was made to determine the inter-
relatedness of some of these background variables.  This analysis is dis-
cussed in the following pages.

     A comparison was made, for people who live on a farm, between willing-
ness to use sludge on their own farmland and several other variables.  It
was found, through a Chi Square Test of Significance, that this willingness
to use sludge was not related to age, farming as a principal occupation, or
size of farm.  However, it was significantly related to sex (.0000) and
experience with land application of sewage sludge (.0000).  These significant
results are presented in Table 4.  The analysis presented in Table 4A shows
the relationship between willingness to use sludge and being male or
unwillingness to use sludge and being female.  Table 4B shows that people who
have not heard of sludge are more likely to say no to its usage (71.8%
compared to the total of 52.0%), while people who have used it themselves are
less likely to say no (20.8% compared to the total of 52.0%).  The results
of comparing willingness to use sludge with both sex and experience are
shown in Table 4C.  Here it can be seen that there is not a significant
difference between males and females and their willingness to use sludge when
it has been spread on their own land, or when it has been spread on a
neighbor's land (i.e., personal contact with sludge).  However, there are
significant differences among willingness to use sludge, sex and having
heard of sludge or not having heard of sludge.  For the group which has not
had personal contact (i.e., sludge has not been spread on their land nor on
a neighbor's land), but has heard of sludge, males are significantly more
willing to use sludge than females.  For the people who have not heard of
sludge only one out of five women would be willing to have it spread while
slightly less than 1/2 of the males in this category would consent to its
use.   From this analysis, it can be seen that once someone has used sludge,
they are willing to continue to use it, or to use it again.  These results
indicate that the group of people who have used sludge before might be
utilized in a program to provide information on its use to other farmers.
These results also indicate that some type of special education program on

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TABLE 3.  BACKGROUND VARIABLES:   NUMBER AND PERCENT
Variable categories
Age
18-25
26-35
36-50
51-65
Over 65
Sex
Male
J- J-d-U C-
Female
Are you a property owner or tenant?
Property owner
Tenant
Place of residence
Farm

Non-farm, rural
Urban or suburban
My principal occupation is farming
"XT
No
Yes
Total number of acres owned or farmed
Less than 180 acres
101-300 acres
Over 300 acres
Do not live on a farm
Source of information regarding the land application of
municipal sewage sludge
Have attended educational meetings or programs on the
land application of sewage sludge
Have read articles or brochures on the land application
of sewage sludge
Both of the above
Have seen it in use
Other

No source of information
Experience with land application of sewage sludge
Sludge has been spread on my land
Sludge has been spread on a neighbor's land or in the
community
Have heard of the land application of sludge
Have not heard of the land application of sludge
(continued)
Number
1381
61
183
396
481
267
1393

698
695
1383
1245
138
1388

690
238
460
1388
995
393
1385
261
313
178
633
1384

20

453
57
48

70
736
1380
65
\J -s
146
745
424

Percent
100.0
4 4
" • *T
13.2
28.5
34.7
19.2
100.0

50.1
49.9
100.0
90.0
10.0
100.0

49.7
17.1
33.1
100.0
71.7
28.3
100.0
18 8
J. vJ • C?
22.6
1? 9
J- £• • J
45.7
100.0

1 .4

3? 7
•j t- . /
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~j . _j
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10.6
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30.7

                      10

-------
                             TABLE 3 (continued)
	Variable categories	Number    Percent

Would you allow your land to be used for the landspreading
of sludge?                                                  1397      100.0
  No                                                         372       26.6
  Yes                                                        341       24.4
  Don't know                                                  71        5.1
  Do not live on a farm                                      613       43.9

Definition of sewage sludge                                 1380      100.0
  A product from municipal sewage treatment plants          1151       83.4
  Septic tank pumpings                                        70        5.1
  Raw, untreated sewage                                       93        6.7
  Any animal waste materials                                  43        3.1
  Other                                                       23        1.7
                                     11

-------
           TABLE  4.   SIGNIFICANT  INTERACTIONS  WITH  WILLINGNESS  TO  USE
                             SLUDGE  ON  OWN  FARM  LAND


Not
Willing
A. Sex
Male
Female
Total
B. Experience with Land Appli-
cation of Sewage Sludge
Sludge has been spread on
my land
Sludge has been spread on
a neighbor's land or in
community
Have heard of land appli-
cation of sludge
Have not heard of land
application of sludge
Total
C. Sex AND Experience with
Land Application
Sludge has been spread on
my land
Male
Female
Total
Sludge has been spread on
a neighbor's land or in
the community3
Male
Female
Total
Have heard of land appli-
cation of sludge^
Male
Female
Total
Have not heard of land
application of sludgec
Male
Female
Total

161
210
371



10


53

187

117
367




6
4
10



27
21
48


80
97
177


34
72
106
Numbers
Willing

206
135
341



38


51

204

46
339




24
13
37



31
13
44


112
80
192


26
18
44

Total

367
345
712



48


104

391

163
706




30
17
47



58
34
92


192
177
369


60
90
150

Not
Willing

43.9
60.9
52.1



20.8


51.0

47.8

71.8
52.0




20.0
23.5
21.3



46.6
61.8
52.2


41.7
54.8
48.0


56.7
80.0
70.7
Percent

Willing Total

56.1
39.1
47.9



79.2


49.0

52.2

28.2
48.0




80.0
76.5
78.7



53.4
38.2
47.8


58.3
45.2
52.0


43.3
20.0
29.3

100.0
100.0
100.0



100.0


100.0

100.0

100.0
100.0




100.0
100.0
100.0



100.0
100.0
100.0


100.0
100.0
100.0


100.0
100.0
100.0
— 	 TJ 	 ' 	 	 — 	 • 	 	 	 	 . 	
b x2 = .0156
c x2 = .0038
                                     12

-------
land application should be directed to women who live on farms.

     The variable, concerning the source of information regarding the land
application of municipal sewage sludge was also analyzed in detail.   Here
it was found, using a Chi-Square Test of Significance, that age  was  not
significantly related, while both sex and place of residence were
significantly related (X^ = .0001 for both).  Table 5 shows these significant
interactions.  In Table 5A it can be seen that 70.8% of the people who have
seen sludge in use are males (males are 50.3% of the respondent  population),
while 64.9% of the people who have both attended meetings and read articles
on the subject are males.  Table 5B presents the interaction between source
of sludge information and place of residence.  Here one can observe  an over-
representation of people who live on a farm, with 59.6% who have both
attended meetings and read articles on sludge (people who live on a  farm
make up 49.9% of the returned questionnaires).  For the non-farm rural
population, there is an over-representation of people who have attended
educational meetings on the land application of sewage sludge, 30.0% of the
people who have attended meetings compared to 17.1% of the total population.
Conversely, the urban and suburban group is under represented with regard
to these meetings, 20.0% compared to 33.0% of the total population.   The
remaining percentages appear to fall within normal limits.

Attitudes—
     Attitudinal questions about sludge make another part of the question-
naire (Items 11 through 34).  There are three parts within this  attitudinal
section.  The first part concerns the primary reasons for land spreading of
municipal sewage sludge (Items 11-13).  The second part concerns reactions
to the actual spreading of sewage sludge (Items 14-16).  The third part
concerns itself with general statements about sewage sludge (Items 17-34).

     The three primary reasons for land application usage:  to help  the
cities dispose of sludge, as a fertilizer and soil conditioner,  and  to help
protect the environment, were analyzed in relation to place of residence
and occupation.  This analysis is presented in Table 6 which shows
categorical means as well as frequency.  Using both a Chi-Square for the
frequency, and an analysis of variance for the means, the use of sludge to
help the cities was not significantly related to either place of residence
or occupation.  But both other reasons for land application of sludge (i.e.,
as a fertilizer and to protect the environment) were significant when
compared to place of residence and occupation.  An analysis of the importance
each group places on the fertilizer and soil conditioning value  of sludge
shows that farmers place a lower value on this than do non-farmers (respec-
tive means of 3.07 and 3.50); and that people who live on a farm place a
lower value on sludge as a fertilizer than people who live in a  non-farm
rural environment or in an urban/suburban environment (respective means of
3.16, 3.56 and 3.60).

     An analysis of the importance each group places on the landspreading of
sludge to help protect the environment, since it could be a more
environmentally acceptable means of disposal, shows that farmers place a
lower value on this than non-farmers (respective means of 3.04 and 3.36).
Likewise, people who live on a farm place a lower value on this  than people


                                      13

-------
    TABLE  5.   SIGNIFICANT INTERACTIONS WITH SOURCE OF SLUDGE INFORMATION


A. Sex*
Male
Female
Total
Sex**
Male.
female.
Total
B. Place of
Farm
Non-farm
Urban or
Total
Place oi
fasim
Non-fiasun
Utiban on.
Total
Attended
meetings

10
10
20

50.0
50.0
100.0
Residence*
10
, rural 6
suburban 4
20
Residence**
50.0
, nuAal 30.0
4ufautban 20. 0
100.0
Read
articles

252
201
453

55.6
44.4
100.0

263
73
114
450

5S.4
16.2
25.3
100.0

Both

37
20
57

64.9
35.1
100.0

34
7
16
57

59.6
12.3
2&.1
100.0
Have seen
it in use

34
14
48

70. 8
29.2
100.0

26
8
13
47

55.3
17.0
27.7
100.0

Other

30
40
70

42.2
57.1
100.0

34
14
22
70

4S.6
20.0
31.4
100.0
No
source

332
401
733

45.3
54.7
100.0

320
128
285
733

43.7
77.5
35.9
100.0

Total

695
686
1381

50.3
49.7
100.0

687
236
454
1377

49.9
17.1
33.0
100.0
*  Regular type format  indicates number
** Italic, type, fatunat 
-------





















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 who live in a non-farm rural environment; and people who live in a non-farm
 rural environment place a lower value on this than people who live in an
 urban/suburban environment (respective means of 3.07 (farm), 3.36 (non-farm
 rural), and 3.52 (urban/suburban)).  It is interesting to note that when the
 means are compared within groups for all three reasons, the farmers indicate
 they will use sludge principally to help the cities, with a mean of 3.52 for
 this reason, compared with a mean of 3.07 for sludge's use as a fertilizer
 and a mean of 3.04 for landspreading as a way of helping the environment.
 The non-farmers indicate that sludge should be used principally for its
 fertilizer value (3.50) and to help the cities (3.47) and then because of  the
 environment (3.36).

      This same type  of analysis for place of residence shows that people who
 live on a farm would use sludge to help the cities (3.51)  and then for its
 fertilizer value (3.16) and to help protect the environment (3,07).   The
 non-farm rural population believes sludge should be used principally because
 of its fertilizer value (3.56).   This group places an equal value on its use
 to help the cities and to protect the environment (3.36).   The urban and
 suburban population  place a high value on all three reasons given for the
 use of sludge:   as a fertilizer (3.60),  to protect the environment (3.52)
 and to help  the cities (3.50).   Thus,  the analysis points  out the irony that
 people who live on farms view land application to be primarily a means of
 helping the  cities with their disposal problem while people who do not live
 on farms place a proportionally greater  value on land application as  a means
 of helping the farmers utilize  the fertilizer and soil  conditioning
 properties of  sludge.   There  appears  to  be a need to make  each group  aware of
 the other's  point  of view in  this regard.

      The second group  of attitudinal  questions  (Items 14-16)  concerns
 reactions  to  actual  spreading of  sludge:   on one's own  land;  on a neighbor's
 field;  and,  neighbors  reaction  to sludge spreading on one's  own land.   These
 reactions  were  analyzed in relation  to most  of  the previous  variables.
 Through the  use of a Chi-Square  Test  of  Significance it was  found  that
 property ownership,  place  of  residence,  occupation,  and size  of  farm were
     significantly  related  to  these  reactions  to  the  landspreading  of sludge.
   ^
Age and source of sludge information were significantly related to personal
sludge reactions.  Also, sex, personal experience with sludge, choice of
sludge definition, and the three primary reasons why sludge is used are all
significantly related to reactions to the landspreading of sludge.  An
analysis of the relationship of age and reaction to sludge use on one's own
land shows the following means:
                               13-25 = 3.9286
                               26-35 = 4.0826
                               36-50 = 4.0502
                               51-65 = 3.9622
                               65+   = 3.7807
Clearly the oldest age category stands out as the group most unfavorable to
personal use of sludge.  The comparison of age to a person's reaction to a
                                     16

-------
neighbor's use of sludge also shows the oldest age category as the most
unfavorable.  Here the means are as follows:

                               18-25 = 4.000

                               26-35 = 4.0791
                               36-50 = 4.1246
                               51-65 = 4.0146
                               65+   = 3.7611

     A similar comparison can be made between reaction to one's own use of
sludge and one's source of information on the land application of sewage
sludge.  The means for each group are as follows:

                       Attended meetings        = 4.0625
                       Read articles            = 4.1715

                       Both of the above        = 4.000
                       Have seen it in use      = 4.1316
                       Other                    = 4.0577

                       No source of information = 3.7633

Here the group of people who have no source of sludge information and,
therefore, probably are the least informed, is the group that reacts most
unfavorably to personal sludge usage.  The comparison of source of sludge
information to neighbor's usage of sludge shows much the same thing.  The
means for this comparison are as follows:

                       Attended meetings        = 4.1053

                       Read articles            = 4.2846
                       Both of the above        = 4.0196

                       Have seen it in use      = 4.2439
                       Other                    = 4.0364
                       No source of information = 3.7876

     The analysis of reactions to sludge use by sex shows that females have
a much more negative reaction to sludge use than do males.  This is true
whether it is their reaction to personal usage, reaction to neighbors' usage,
or their perception of a neighbor's reaction to their personal usage.
Table 7 shows a steady percentage decrease for females for each of the three
types of reaction to land application.  As shows in Table 7A, 61.1% of the
people who would personally react very unfavorably to the use of sludge on
their own land are female compared to only 38.5% of the very favorable
reactions who are female.  Tables 7B and 7C show a similar distribution of
percentages for the female group.  As can be. seen in Table 7, males as a
group react much more favorably to all three questions regarding sludge
usage.

                                     17

-------
TABLE 7.  SEX AND REACTION TO SLUDGE USAGE
A. How would you react to having sludge spread on your land?


Very unfavorably
Unfavorably
Undecided
Favorably
Very favorably
Total
B. How would you feel


Very unfavorably
Unfavorably
Undecided
Favorably
Very favorably
Total
C. How would neighbors


Very unfavorably
Unfavorably
Undecided
Favorably
Very favorably
Total

Males
61
52
183
146
48
490
Numbers
Females
96
67
154
96
38
443
about sludge being

Males
57
55
231
192
41
576
react to

Males
67
94
313
46
13
533
Numbers
Females
108
72
230
137
24
571

Total
157
119
337
242
78
933
spread

Total
165
127
461
329
65
1147
sludge spreading
Numbers
Females
118
98
273
29
2
520

Total
185
192
586
75
15
1053

Males
38.9
43.7
54.4
60.3
61.5
52.5
Percent
Females
61.1
56.3
45.7
39.7
38.5
47.5

Total
100.0
100.0
100.0
100.0
100.0
100.0
on a neighbor's fields?

Males
34.5
43.3
50.1
58.4
63.1
50.2
on your

Males
36.2
49.0
53.4
61.3
86.7
50.6
Percent
Females
65.5
56.7
49.9
41.6
36.9
49.8
land?
Percent
Females
63.8
51.0
46.6
38.7
13.3
49.4

Total
100.0
100.0
100.0
100.0
100.0
100.0


Total
100.0
100.0
100.0
100.0
100.0
100.0
                   18

-------
     The analysis of reactions to sludge by personal experience with sludge
(See Table 8) shows that farmers who have used sludge would be favorably
disposed to use it again or to continue to use it.  They also have very
favorable reactions to a neighbor using it and they also think that neigh-
bors' reactions will be very favorable.  On the other extreme, people who
have not heard of it do not react favorably to sludge being spread on their
land, nor do they react favorably to sludge being spread on a neighbor's land,
nor do they think that neighbors would react favorably to their spreading
sludge.

     To analyze the reaction to sludge by choice of sludge definition, the
correct definition (1. A product from municipal sewage treatment plants) was
compared to all of the incorrect definitions.  (See Table 9.)  It was found
that people who chose the correct definition have a more favorable reaction
to sludge usage.  This was especially true for personal usage, where the
correct definition percentage progressively increases from 70.9% for very
unfavorable to 93.5% for very favorable; and for personal reaction to
neighbors' usage, where the correct definition percentage increases from
68.4% for very unfavorable to 92.3% for very favorable.

     The analysis of reactions to sludge usage with the primary reasons
sludge is used shows a positive relationship between these two sets of
variables.  Table 10 presents the means for each of the primary reasons for
using sludge.  Here it can be seen that people who don't think helping the
cities is an important reason for using sludge also would be unfavorably
disposed to using sludge, having their neighbors use sludge or think their
neighbors' reaction to their sludge usage would be unfavorable.  This same
relationship holds true for both other primary reasons for using sludge:  to
take advantage of its fertilizer value and to help protect the environment.

     The last attitudinal section of the questionnaire (Items 17-34) concerns
specific statements about municipal sewage sludge.  The responses to these
18 individual attitude questions were subjected to a factor analysis in order
to identify the dimensions underlying the responses.  The factor analysis
disclosed five underlying factors:

          Factor  1:  Sludge is a good source of nitrogen
                     fertilizer.
          Factor  2:  Chemical analysis of the sludge and land
                     should be conducted prior to application.
          Factor  3:  Sludge has minimal impacts on water quality,
                     odor, health or prevalence of insects.
          Factor  4:  Sludge has undesirable impacts in the areas
                     of soil compaction, disease and insects,
                     and has minimal usefulness as a soil
                     conditioner.
          Factor  5:  Sludge should not be applied to land used
                     for dairy pasture or on growing crops.
                                      19

-------












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TABLE 9.  SLUDGE DEFINITION AND REACTIONS TO SLUDGE USAGE
How would you react to having sludge spread on your land?
Numbers


Very unfavorably
Unfavorably
Undecided
Favorably
Very favorably
Total
How would you feel



Very unfavorably
Unfavorably
Undecided
Favorably
Very favorably
Total
How would neighbor



Very unfavorably
Unfavorably
Undecided
Favorably
Very favorably
Total
Correct
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97
282
210
72
768
Incorrect
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44
23
50
31
5
154
about sludge being

Correct
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108
101
389
289
60
947
react to

Correct
(1)
130
158
508
60
15
871
Numbers
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(2-5)
50
26
68
41
5
190

Total
151
120
332
241
77
922
spread on


Total
158
127
457
330
65
1137
sludge spreading on
Numbers
Incorrect
(2-5)
49
35
74
14
0
172


Total
179
193
582
74
15
1043
Correct
(1)
70.9
80.8
84.9
86.8
93.5
83.3
a neighbor1

Correct
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68.4
79.5
85.1
87.6
92.3
83.3
your land?

Correct
(1)
72.6
81.9
87.3
81.0
100.0
83.5
Percent
Incorrect
(2-5)
29.1
19.2
15.1
13.2
6.5
16.7
s fields?
Percent
Incorrect
(2-5)
31.6
20.5
14.9
12.4
7.7
16.7

Percent
Incorrect
(2-5)
27.4
18.1
12.7
19.0
0
16.5


Total
100.0
100.0
100.0
100.0
100.0
100.0



Total
100.0
100.0
100.0
100.0
100.0
100.0



Total
100.0
100.0
100.0
100.0
100.0
100.0
                            21

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These five factors were analyzed by the various background characteristics of
the respondents, through the use of an analysis of variance.  It was found
that experience with land application of sewage sludge and willingness to
allow sludge usage were almost always significant in relation to the five
factors (See Table 11A).  Because of the high degree of significance with
these two variables, a multiple classification analysis (MCA) was performed to
determine the extent to which significance on the other variables might be
due to their interrelatedness to these two variables (i.e., "experience with
land application" and "willingness to allow one's land to be used for land
application").  The results of this multiple classification analysis (MCA) are
shown in Table 11B.  In Table 11B it can be seen that many of the interactions
that were found to be significant (Table 11A) can be explained because of the
two variables concerning experience and willingness to use sludge.  The four
remaining significances indicate the following four trends.  One, that people
who live on a small farm—under 100 acres—more strongly agree with Factor
1 - "Sludge is a good source of nitrogen fertilizer," than do people who live
on larger farms.  The means, on a 5 point scale, l=strongly disagree,
5=strongly agree, are:

                        Less than 100 acres = 3.3810
                        101-300 acres       = 3.1654

                        Over 300 acres      = 3.1672

Two, that property owners agree to a greater degree with Factor 3 - "Sludge
has minimal impacts on water quality, odor, health or prevalance of insects."
than do tenants.  The means are:

                          Property owners = 2.8626

                          Tenants         = 2.6254

Three,  that people over 65 and,  four, that farmers each agree with Factor 4 -
"Sludge has undesirable impacts in the areas of soil compaction, disease and
insects and has minimal usefulness as a soil conditioner," the means for age
are:

                               65+   = 3.1201

                               51-65 = 2.9941

                               36-50 = 2.8513

                               26-35 = 2.9511
                               18-25 = 2.9375

the means for occupation are:

                            Farmers      = 3.0815
                            Non-farmers = 2.9246

     As stated previously,  willingness to allow sludge  usage was consistently
significant in relation to all 5 factors.   And,  experience with the land


                                     24

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-------
 application of  sewage sludge was  related to  all  but  one of  the  factors.   These
 relationships are  presented  in Table 12.   Specifically, one can see  that
 people  who would allow sludge to  be spread on their  land:   (1)  believe that
 sludge  is  a good source of nitrogen fertilizer;  (2)  do  not  feel as great  a
 need as unwilling  people that chemical  analysis  of the  sludge and land should
 be conducted prior to application;  (3)  believe that  sludge  has  minimal impacts
 on water quality,  odor,  health or prevalence of  insects;  (4) do not  believe
 that sludge has undesirable  impacts in  the areas of  soil  compaction,  disease
 and insects and has minimal  usefulness  as a  soil conditioner; and, (5)  believe
 that sludge should not be applied to land used for dairy  pasture or  on
 growing crops.   Similarly, people who have had sludge spread on their land
 hold similar views, except that their belief that sludge  should not  be
 applied to land used  for dairy pasture  or on growing crops  is not as  strong
 as that of groups  with less  experience.

 Knowledge  and Interest—
      Sewage sludge knowledge,  both  current and interest in  the  subject
 (Items  35-75),  was analyzed  in relation to place of  residence.   For  the
 total sample, each of  the 41  knowledge  questions were analyzed  in terms of
 means for  both  current knowledge  and interest  in the specific subject  area.
 The difference  of  these  means  was analyzed by  place  of  residence (i.e., the
 three subsamples):  farm, non-farm  rural,  and  urban/suburban.

      In general, people  who  live  on a farm start  out with the greatest
 knowledge,  followed by the non-farm rural  group,  and then the urban/suburban
 group.   The farm group,  in addition to  starting  out  with the greatest
 knowledge,  also has the  greatest  interest  level.  (This is not  surprising
 since these are the people who are  going  to  have  to  decide whether or not
 they want  to  use municipal sewage sludge.)   The  difference in the means
 also tends  to be greatest among the  farm  group.   These  means and differences
 between means are  provided in  Table  13.

     As  shown in Table  13, questions  35 and  36 (i.e., landscape character-
 istics  to  consider in  landspreading  sludge;  and physical properties of the
 soil to  consider in landspreading) have the  greatest current knowledge,
 namely,  a mean of  2.0  out of a maximum 5.0.  However, on these two questions,
 the  interest  in knowing  (2.9)  is not much greater than  the current knowledge.
 Interest in knowing for  these  two items is among  the lowest for all the
 items.

     Questions 57 and 58  (i.e., presence of disease causing bacteria in
 sewage  sludge and threat to human health; and, presence of heavy metals in
 sludge  and dangers  to crops,  animal, and human health)  are the areas  where
 people  (i.e., the total sample) have the greatest interest in knowing,
 namely,  a mean of 3.5.  The latter question on heavy metals also exhibits
 the  greatest difference between the current knowledge and the interest in
knowing means; namely a difference of 2.0.  This  is  true because the  current
knowledge mean is 1.5 and the interest in knowing mean  is 3.5.   This  large
difference between  current knowledge and interest in knowing with respect to
 the heavy metals question is  consistent  for each  of  the  three place  of
residence subgroups.
                                     26

-------
        TABLE 12.   MEAN* SCORES OF WILLINGNESS TO ALLOW SLUDGE USAGE
                 AND EXPERIENCE WITH SLUDGE BY THE 5 FACTORS
                             Factor 1  Factor 2  Factor 3  Factor 4  Factor 5
A.  Would you allow your land
    to be used for land-
    spreading of sludge?

      No
      Yes

B.  Experience with land
    application of sewage
    sludge
      Sludge has been spread
      on my land

      Sludge has been spread
      on a neighbor's land or
      in the community
      Have heard of the land
      application of sludge
      Have not heard of the
      land application of
      sludge
3.0844
3.4024
 N.S
 N.S
 N.S
 N.S
3.9610    2.3870    3.2434    3.0442
3.7082    3.1467    2.7026    2.5551
3.6209    3.1537    2.6715    2.6375
3.8505    2.7964    3.0214    2.8917
3.8850    2.8245    2.9174    2.7499
3.7097    2.5352    3.0808    2.8396
* Mean score of a 5-point agreement scale, 1 = strongly disagree, 5 =
  strongly agree.
                                      27

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     A  large difference between the two means  (i.e., 2.0) also exists for
 the  farm group for questions 57 and 69  (i.e., presence of disease causing
 bacteria in sewage sludge and threat to human health; and responsibilities
 and  legal liabilities of the land owner in landspreading sludge).  This large
 difference between the knowledge and interest means also exists for the
 urban/suburban group for question 59 (i.e., threats to wildlife of sludge
 application on forest and recreational areas).

     The range of the differences between means presented in Table 13 is
 from 0.8 to 2.0.  Any difference in the means which is greater than 1.5
 should  probably be considered an important area for education.

 Survey  Conclusions—
     In conclusion, the questionnaire that was sent to Ohio residents to
 measure their attitudes toward the land application of municipal sewage
 sludge  found, in general, that the more people know about sludge, the less
 they restrict its usage.  The group within the general population that knows
 the most about municipal sewage sludge are the farmers that have used it.
 An educational program in which these sludge users discuss the topic with
 their fellow farmers might be an optimum approach in changing the attitudes
 of individuals who currently have negative feelings about sludge.  It also
 might be beneficial to find out from those people who have used sludge the
 advantages of municipal sewage sludge usage.  These advantages could then
 be used as a basis for other information programs.  The Ohio Farm Bureau's
 "Sludge Demonstration" project may demonstrate such "advantages."

     It was also found through the survey that women in general know less
 about sludge than do men, and therefore have more negative feelings about its
 usage.   Thus, an effective educational program aimed at women would probably
be essential to insure community acceptance of land application.   The
 education of women regarding land application could be of great importance
within the farm community.   (It is impossible to say how many male farmers
would not allow the usage of municipal sewage sludge, because their wives,
who may know very little about the subject, are opposed to land application.)

     As stated previously,  the survey demonstrated that the more people know
 about sludge, the more they are willing to use it and/or accept land
application in the community.   Therefore,  it appears reasonable that the
continual dissemination of accurate and balanced information on this topic
 can only have positive effects.

     Consideration was given to integration of the results of the survey with
 those of other surveys of attitudes toward the land application of sewage
sludge.   However, such integration,  with the two other surveys which were
 identified,  did not appear to be meaningful because of differences in
 response categories and because the other  surveys were based on extremely
small samples.

EDUCATIONAL PROGRAM

     The educational  program was developed and implemented through the
 following steps:

                                     32

-------
     o  Development of the educational program materials

     o  Development of pre-/post- meeting evaluation instruments

     o  Implementation of the educational meetings.

Each of these steps is discussed in the following pages.  Also referenced
are the field trips which were dependent on implementation of the sludge
demonstration project.

Development of the Educational Program Materials

     The educational program was developed on the basis of a preliminary
analysis of the survey data in the area of current knowledge and interest
in knowing.  A draft outline of the educational program was developed
utilizing the survey information.  This draft outline,  together with the
preliminary analysis of survey results, was provided to subject matter
experts^ in the Ohio State University's Department of Agronomy and Department
of Agricultural Engineering.  These subject matter experts developed a
detailed content outline for a series of 35min slides to be used during the
educational presentation.  The content of the slide presentation consisted
of "text" slides and "photographs."  The "text" slides  were produced by
Battelle.  A color format was used.  The "photograph" slides were provided
by the subject matter experts.2  Battelle produced three complete sets of
the slide program.  Two sets of the slide program were  provided to the two
Ohio State University subject matter experts for use in their presentation
at the farm and non-farm rural group meetings.  One copy of the slide program
was retained by the Ohio Farm Bureau Federation for use at the urban/suburban
group meetings and for our project files.

Development of the Pre-/Post-Meeting Evaluation Instruments

     The pre-/post- meeting evaluation instruments were designed to be
filled out in a short amount of time in order to conserve meeting time for
the educational program and to maintain attendee motivation.  Basically, a
subset of items were selected from the survey questionnaire in the areas of
background information and attitudes.  In some instances the format of the
items was changed.  Two forms of the pre-/post- meeting evaluation instrument
were developed.  Form 1 was tailored primarily for a farm population.  Form 2
was tailored for a non-farm or urban population.

Educational Meetings

     Two series of educational meetings were held.  The first series was
^These two subject matter experts gave the educational presentations
 directed toward the farm group.

^Slides which were part of existing sludge education programs, principally
 the educational program utilized by the City of Defiance, Ohio, Water
 Pollution Control Department, were provided to the subject matter experts
 for their review.

                                     33

-------
 directed primarily toward the farm population,  although non-farm rural  and
 urban/suburban participants  were  not  excluded.   A meeting  was  held  for  the
 farm population in each of the eight  Ohio  counties which were  surveyed.
 Locations and dates for the  first series of  educational meetings were:

                      Jackson County    - March  30,  1978

                      Montgomery County  - April  5,  1978

                      Pickaway County    - April  6,  1978

                      Greene  County     - April  11,  1978

                      Defiance County    - April  12,  1978

                      Medina  County     - April  13,  1978

                      Franklin County    - April  19,  1978

                      Muskingum County   - April  20,  1978

 The  meetings  were  scheduled  in the evening,  from  8:00 p.m. to  approximately
 9:30 p.m.  for the  convenience  of  the public.  All meetings were  held on
 Tuesdays,  Wednesdays, or  Thursdays, and during  a  time of year  when  it was
 expected  that farmers would  find  it convenient  to  attend.  Information
 obtained  from local extension  agents confirmed  that seasonal farm work was
 not  a problem with  attendance,  particularly  in  view of  the extensive amount
 of rain during this period.   The meetings were  arranged by the local
 agricultural  extension  agent  and/or Ohio Farm Bureau organization director
 at centrally  located  public places, in order to encourage attendance.

      Publicity for  the  meetings included personal contacts by  the extension
 agents and OFB  organization directors, news paper notices, radio notices,
 newspaper  ads,  and  a variety of newsletters.  Door prizes were offered as a
 token incentive to  attend, and  so  that registration cards for  the prizes
 could be used  as an attendance  list for mailing the post-meeting evaluation
 instrument.   Attendance at the meetings ranged  from a low of 8 participants
 in Medina  County to a high of  35 in Franklin County.  Participants were
mostly farmers but did  include  some non-farm interested citizens.

      Participants were asked to fill out the pre-meeting evaluation instru-
ment  prior to  the start of the meeting.   The meetings began normally at
about 8:15 p.m. with a description of the purpose of the program and
 introduction  of the speakers.  Either Dr.  Richard White or Dr.  Robert Miller1,
both  of Ohio  State University presented the educational slide program which
took about 45 minutes, after which the meeting was opened for questions
until adjournment.   In general, a  large number of questions were asked.

 1-Dr.  Richard White is an associate professor and extension agricultural
engineer, The Ohio State University, Department of Agricultural Engineering.
Dr. Robert Miller is a professor,  The Ohio  State University,  Department of
Agronomy.


                                     34

-------
The meetings were formally adjourned at 9:30 p.m., but response to
additional questions usually continued to 10:00-10:30 p.m.

     The second series of educational meetings were directed primarily toward
the urban/suburban population, although the farm and non-farm rural popula-
tion were not excluded.  Because of concern about attendance of the urban/
suburban population at an advertised meeting, it was decided to reach this
population group through educational meetings presented as part of a civic
club or organization's regularly scheduled meeting.  Civic clubs which
participated were:  Lions International, Rotary Internationl, Ruritan
National, Sertoma International, and the Upper Arlington Extension Homemakers
Club.

     A meeting was held for a civic club in six of the Ohio counties which
were surveyed.  Meetings for the urban/suburban group could not be
scheduled for Muskingum and Montgomery Counties.  However, a substitute was
found for Muskingum County (i.e., Belmont County).  Locations and dates for
the second series of educational meetings were:

                       Jackson County  - May 3, 1978

                       Belmont County  - May 16, 1978

                       Franklin County - May 18, 1978

                       Medina County   - May 22, 1978

                       Defiance County - May 25, 1978

                       Greene County   - May 31, 1978

                       Pickaway County - June 1, 1978

Some of these meetings were held in the evening, following dinner and some of
the meetings were held in the early afternoon, following lunch.  Attendance
at the meetings ranged from a low of 21 to a high of 74.  Participants were
mostly non-farmers from urban, suburban or non-farm rural areas, although
some farmers were in attendance.

     Participants were asked to fill out the pre-meeting evaluation instru-
ment prior to the start of the educational presentation.  The educational
slide presentation was tailored to the available time (35-45 minutes) and
was presented by Mr. Ned Musselman of the Ohio Farm Bureau Federation and
Mr. Lawrence Welling of Battelle-Columbus.  Following the presentation, the
meeting was opened for questions.  The extent of questioning was dependent
upon available time.  With respect to the meetings in Jackson County and
Belmont County, names and addresses of attendees were obtained for purposes
of mailing the post-meeting evaluation instrument.  The post-meeting
evaluation instrument was administered immediately following the educational
presentation at the other meetings.
                                     35

-------
 Field  Trips

     As  originally  planned,  field  trips  to  demonstration  sites  in  the  four
 Ohio counties participating  in  the demonstration project  were to be conducted
 by  Farm  Bureau personnel.  Due  to  delays in obtaining  funding for  the
 demonstration project,  the Farm Bureau was  not able to implement the
 demonstration project as early  as  scheduled.  Consequently, an  evaluation of
 such field trips was not possible  as part of this study on the  effectiveness
 of  land  application education methods.


 EFFECTIVENESS OF THE EDUCATIONAL PROGRAM

     The effectiveness  of the educational program was  determined through the
 following two steps:

     o  Adminstration of the pre-/post-  meeting evaluation
        instruments.

     o  Analysis of educational program  effectiveness  data.

 Both of these steps are described  in the following pages.

 Administration of the Pre-/Post- Meeting Evaluation Instruments

     A slightly different methodology for the two series  of educational
 meetings was followed in the adminstration  of the pre-/post- meeting
 evaluation instruments.  Two somewhat different forms  of meeting evaluation
 instruments were used for the two  series of educational meetings.  Form I
 was used for the first series of meetings.  Form II was used for the second
 series of meetings.  No personal identification information was collected on
 the evaluation instruments in order to preserve anonymity.

 Educational Meeting-Series Number  1—
     For the first series of educational meetings (i.e.,   those directed
 primarily toward the farm population) the pre-meeting evaluation instrument
 (Form I) was administered and collected immediately prior to the educational
 presentation.  At the same time, attendees were asked to  fill out a name and
 address card.  This name and address card was used for the selection of door
 prize winners (an attendance incentive) and also to mail out the post-meeting
 evaluation instrument.   The post-meeting evaluation instrument  (Form I) was
mailed approximately two weeks after the date of the meeting.

     Generally,  most attendees filled out the pre-meeting instrument.   As
 shown in Table 14A, the total response rate of post-meeting instruments was
 54.5%.   Medina County had the highest response rate (100.00%)  and Greene
County had the lowest response rate (33.3%).

Educational Meeting-Series Number 2—
     For the second series of educational meetings (i.e.,  those  directed
primarily toward the non-farm,  urban/suburban population)  the  pre-meeting
evaluation instrument (Form II)  was administered and collected immediately


                                     36

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    TABLE 14.   EVALUATIVE RESPONSE RATE OF  EDUCATIONAL MEETINGS

A
Form 1
County Pre Post(*) %
Medina (A) 4 4 100.0
Defiance (D) 15 7 46.7
Franklin (F) 30 18 60.0
Greene (G) 9 3 33.3
Jackson (J) 7 5 71.4
Muskingum (K) 18 9 50.0
Montgomery (M) 7 3 42.9
Pickaway (P) 22 12 54.5
Belmont (B) -
Total 112 61 54.5
:B
Form 2
Pre Post %
54 45 83.1
22 22 100.0
21 18 85.7
29 18 62.1
24 7* 29.2
_
-
62 51 82.3
29 11* 37.9
241 172 71.4

(*) Post test mailed.
Questionnaires that were handed back blank were not counted.   There
were also people who did not fill out a pre-meeting questionnaire,
but whose name and address were obtained.  These individuals  may have
returned the post-meeting questionnaire.  This may result in  a
slight variance in the percentage of responses.
                                37

-------
 prior to the educational presentation.  For two of the counties, namely
 Jackson County and Belmont County, meeting attendees were also asked to fill
 out a name and address card.  For these two counties, the post-meeting
 instrument (Form II) was identical to the pre-meeting instrument (Form II)
 and was mailed approximately two weeks after the date of the meeting.  For
 the other five Series 2 educational meetings,  the pre-meeting evaluation
 instrument (Form II) was administered and collected immediately prior to the
 educational presentation, and the post-meeting instrument (Form II)  was
 administered and collected immediately following the meeting or question and
 answer period.

      As shown in Table 14B,  the total response rate of post-meeting  instru-
 ments was 71.4%.   Defiance County had the highest response rate (100.0%)
 and Jackson County had the lowest response rate (29.2%).   However,  it must
 be remembered that post-meeting instruments for the Jackson meeting  were sent
 and returned by mail.

 Analysis of Educational Program Effectiveness

      The effectiveness of the educational program was determined by  an
 analysis of the responses on the pre- and post- meeting  evaluation instru-
 ments.   This  analysis  is discussed separately  in the following  pages  for the
 first series  of educational  meetings  (Form I evaluation  instrument)  and  for
 the second  series  of educational meetings (Form II evaluation instrument).

 Form I—
      Form I was designed to  be  filled out  by a farm population.  The  27
 questions  can be divided into background  information and  attitudes.   The
 background  information for both  the pre-  and post- meeting  instruments are
 presented because  the  return rate of  the  post-meeting  instrument is only
 54%  of  the  pre-test.   This information  is  presented in Table  15.  As  shown
 in  Table  15,  the targeted population  was  reached  via  the  first  series of
 meetings.   The  pre-test  results  show  that  65.2%  live  on a farm  and 75.0% are
 at  least part-time farmers.   For  the  post-test,  an almost identical 65.6%
 live  on  a farm  and 76.4%  are  at  least part-time  farmers.  Prior  to the
 particular meeting in the respective counties,  only 18.0% of the  attendees
 had previously  attended  a meeting  on  sludge.   Among  the people who attended
 the educational meetings, 8.4% had used sludge themselves (this  compares with
 4.7%  of the surveyed Ohio population).  In addition:  8.4% of the attendees
 had seen it in  use;  54.2% had read articles on the  subject or attended
 educational meetings;  and 24.3% had no specific source of information on
 sludge.  When this group was asked if they would be willing to use sludge,
 42.9% of the pre-test  indicated they would, compared to 47.5% of the post-
 test.  While there is an increase  in willingness to use sludge,  it is not
 significant.                                                          	

     Also no_^ significant were the differences  in attitudes in the questions
 related to use of sludge, both personal use and a neighbor's use.  (See
 Table 16.)  There were significant results on 13 of the 18 specific
 attitudinal questions.  In all but one case the mean increased,  which means
the respondents' attitudes were more favorable.  (These significances were
for questions 10,  11, 14, 15, 16, 18,  19,  21,  22, 23, 26 and 27.) The


                                    38

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      TABLE  15.   BACKGROUND VARIABLES  ON  FORM  1  (FARM  POPULATION)
Pre-test

1.




2.



3.




4.






5.




Place of residence
Farm
Non-farm, rural
Urban or suburban
Total
Principal occupation is farming
No
Yes
Total
Part-time fanner
No
Yes
Full-time farmer
Total
Would you allow your land to be used
for the landspreading of sludge?
No
Yes
Don't know
Do not live on a farm
Total
Attended meeting on sludge disposal
No
Yes
Total
No.

73
14
25
112

61
51
112

28
36
48
112


16
48
19
29
112

91
20
111
%

65.1
12.5
22.3
100.0

54.5
45.5
100.0

25.0
32.1
42.9
100.0


14.3
42.9
17.0
25.9
100.0

82.0
18.0
100.0
Post-test
No.

40
5
16
61

36
25
61

15
23
23
61


13
29
6
13
61




%

65.6
8.2
26.2
100.0

59.0
41.0
100.0

24.6
37.7
37.7
100.0


21.3
47.5
9.8
21.3
100.0




Source of information regarding land
application of municipal sewage sludge
  Have attended educational meetings
    or programs on the land application
    of sewage sludge                         12    11.2
  Have read articles or brochures on
    the land application of sewage
    sludge                                   32    29.9
  Farm Bureau meetings                       14    13.1
  Have used it myself                         8     7.5
  Have seen it in use                         9     8.4
  Other                                       6     5.6
  No source of information                  107   100.0
                              (continued)
                                  39

-------
                         TABLE 15  (continued)
                                              Pre-test         Post-test
                                             No.     %        No.
Definition of sewage sludge
  A product from municipal sewage treatment
    plants                                   91    87.5       56     91.8
  Septic tank pumpings                        1     1.0        0        0
  Raw,  untreated sewage                       0       0        1      16
  Any animal waste materials                  l     I.Q        0       *Q
  More  than one of the above                  9     8.7        4      66
  Other                                       2     l'.9        0       *0
    Total                                   104   100.0       61    100.0
                                40

-------
        TABLE 16.  ATTITUDINAL VARIABLES FOR FORM 1  (FARM POPULATION)
                                            	Means	T-value
                                            Pre-test  Post-test  2-Tail prob
How would you react to having sludge
spread on your land?
How would you feel about sludge being
spread on a neighbor's fields?
4.368
4.427
4.372*
4.527*
.979
.519
It is important for the farm community
to use sludge to help the cities and
the sewage districts.                        3.275      3.639**      .019"

The use of sludge on farm land will help
protect the environment, since land
spreading is a more environmentally
acceptable means of disposal than other
methods.                                     3.477      3.787**      .027"
The only reason farmers should use
sludge is to take advantage of its
fertilizer and soil conditioning value.      3.464      3.180**      .106

Significant soil compaction will occur
during sludge spreading no matter what
equipment or methods are used.

There is little chance that sewage
sludge can spread human disease.

Sewage sludge is a good source of
nitrogen fertilizer.

A farmer needs a legal contract to pro-
tect his rights and liability any time
he allows sludge to be spread on his land.   3.477      3.836**      .016"

The amount of sludge which would have to
be applied before any changes occur in
soil structure is so great that the use-
fulness of sludge as a soil conditioner
is minimal.                                  2.891      2.966**      .600

There is a minimal, organic odor present
when sludge is first applied that
quickly disappears as the sludge dries
out.                                         3.414      3.867**      .000"
Applying sewage sludge to pasture land
is likely to contribute to the spread
of disease among livestock.                  2.746      3.050**      .050H

                                 (continued)
2.682
3.315
3.179
2.443**
3.623**
3.770**
.086
.017+
.000+
                                     41

-------
                             TABLE 16 (continued)
                                                   Means
	    T-value
Pre-test  Post-test  2-Tail prob
Almost all of Ohio's crop and pasture
land is appropriate for land application
of sludge.                                   3.982
If properly applied, there is little
chance of runoff of sewage sludge into
ponds and streams during or after
application.                                 3.405
Sewage sludge provides a source of
nitrogen which is significantly
cheaper than commercial fertilizers.         3.351
Sludge should not be applied to dairy
farm pasture land.                           3.297

Heavy metals (e.g., zinc, lead, cadmium,
copper, mercury, etc.) in sewage sludge
always have detrimental effects on soil
productivity.                                3.000

Landspreading of sewage sludge produces
serious insect problems.                     2.764
A complete chemical analysis of sludge
should be conducted prior to land
application.                                 3.982

A complete soil analysis should be
performed prior to sludge application.       3.882
            3.082**     .528
            3.951**     .000+
            3.787**      .000+
            3.983**     .000+
            2.885**      .417
            2.262**      .000+
            4.361**     .000+
            4.180**      .021+
* These questions use a 5-point favorability scale; 2 = very unfavorable,
  6 = very favorable.

**These questions use a 5-point agreement scale; 1 = strongly disagree,
  5 = strongly agree.

+ Significant
                                     42

-------
remaining question, 25, was worded negatively:  "Landspreading of sewage
sludge produces an insect problem," so the decreased change in the mean from
2.764 in the pre-test to 2.262 in the post-test was desirable.

Form II—
     Form II was designed to be filled out by a non-farm population.  The
15 questions can be divided into background information and attitudes.  The
background information for both the pre- and post- tests are presented
because the rate of return of the post-test is only 71% of the pre-test.
This information is presented in Table 17.  As shown in Table 17, the
targeted population was reached via the second series of meetings.  In the
pre-test 87.1% do not live on a farm and 80.9% do not farm.  Similarly, in
the post-test, 86.0% do not live on a farm and 80.1% do not farm.  Prior to
these meetings only 9.2% of the attendees had specific information on
municipal sewage sludge.  This would account for the 38.0% who,  prior to the
meeting, indicate that they "don't know" the most environmentally and
economically sound means of sewage sludge disposal.  An additional 23.6%
indicated an approach other than land application as the most environmentally
and economically sound means of sludge disposal.  This compares with 9.4% who
"don't know" and 7.0% who indicate a method other than land application,
after listening to the educational presentation.  These results, which are
significant, at a .0000 level using a Chi-Square Test of Significance
indicate that the advantages and benefits of land application were success-
fully transmitted during the meetings.  Also significant at the .0000 level
was the knowledge of what sewage sludge is.  Prior to the meeting 70.5% knew
the correct definition, compared to 91.7% after the meeting.

     In addition, there was a significant change in this group's attitude
toward both a neighbor or anyone in the community spreading sludge on their
land.  On this item, the mean increased from 3.089 to 3.564 for a neighbor's
land and from 3.278 to 3.768 for land in the community.  A larger mean
indicates a more favorable response (See Table 18).  There were significant
results on 7 of the 8 specific attitudinal questions.  These significances
were for all but question 14 (i.e., the sewer sludge of most major cities
should not be used for land application because of detrimental levels of
heavy metals).  For all but one of these 7 items for which significant
results were obtained, the mean increased, which means the respondents'
attitudes were more favorable.  The remaining question, 15, was a negatively
worded question:  "Landspreading of sewage sludge produces serious insect
problems," therefore the decreased change in the mean form 2.756 in the pre-
test to 2.452 in the post-test was desirable.

     The impression that is left after the comparisons between pre- and
post- results of both groups is that a greater amount of attitudinal change
had taken place in the group that was principally non-farm directed (Form II)
than in the group that was principally farm directed (Form I).  In Table 19
it can be seen that this impression is basically not true and that the
impression is created because of the differing lengths of the two different
pre-/post- meeting evaluation instruments.  (In Form I, 13 of 20 attitude
questions changed significantly; while in Form II, 9 out of 10 attitude
questions changed significantly.)  Table 19, which presents items which were
                                     43

-------
TABLE 17.  BACKGROUND VARIABLES ON FORM 2 (NON-FARM POPULATION)
Pre-test

Place of residence
Farm
Non-farm rural
Urban or suburban
Total
Relationship to farming
Full-time farmer
Part-time farmer
Non- farmer
Total
Experience with land application of municipal
sewage sludge
Specific information
Heard of it, no specific information
Have not heard of it
Total
The most environmentally and economically
sound means of sewage sludge disposal is:
Ocean dumping
Incineration
Applying to farm land
Placing in lagoons
Drying and land fill
Other
Don ' t know
Total
Definition of sewage sludge
A product from municipal sewage treatment
plants
Septic tank pumpings
Raw, untreated sewage
Any animal waste materials
More than one of the above
Other
Don't know
Total
No.

31
39
171
241

14
32
195
241


22
167
51
240


1
7
91
5
37
6
90
237


170
10
26
3
13
1
18
241
%

12.9
16.2
71.0
100.0

5.8
13.3
80.9
100.0


9.2
69.6
21.2
100.0


.4
3.0
38.4
2.1
15.6
2.5
38.0
100.0


70.5
4.1
10.8
1.2
5.4
.4
7.5
100.0
Post-test
No.

24
28
119
171

11
23
137
171








1
3
143
0
8
0
16
171


155
3
5
2
1
1
2
169
%

14.0
16.4
69.6
100.0

6.4
13.5
80.1
100.0








.6
1.8
83.6
0
4.7
0
9.4
100.0


91.7
1.8
3.0
1.2
.6
.6
1.2
100.0
                               44

-------
      TABLE 18.   ATTITUDINAL VARIABLES FOR FORM 2 (NON-FARM POPULATION)
                                                   Means
               	    T value
Pre-test  Post-test  2-Tail prob
How would you feel about sludge being
spread on a neighbor's fields?

How would you feel about sludge being
spread on farm land in your community?

It is important for the farm community
to use sludge to help the cities and the
sewage districts.

The use of sludge on farm land will help
protect the environment, since land
spreading is a more environmentally
acceptable means of disposal than other
methods.

There is little chance that sewage
sludge can spread human disease.
There is a minimal, organic odor
present when sludge is first applied that
quickly disappears as the sludge dries
out.
If properly applied, there is little
chance of runoff of sewage sludge into
ponds and streams during or after
application.

Sludge should not be applied to dairy
farm pasture land.

The sewage sludge of most major cities
should not be used for land application
because of detrimental levels of heavy
metals.
Landspreading of sewage sludge produces
serious insect problems.
  3.089
3.221
          3.564*
  3.279     3.768*
            3.889**
.009+
                      .000"
.000"
  3.336     3.904**     .000+

  3.172     3.610**     .000+



  3.395     3.800**     .000+



  3.263     3.839**     .000+

  3.210     4.018**     .000+



  2.939     2.894**     .597

  2.756     2.452**     .000+
*  These questions use a 5-point favorability scale; 1 = very unfavorable,
   5 = very favorable.

** These questions use a 5-point agreement scale; 1 = strongly disagree,
   5 = strongly agree.

+  Significant
                                     45

-------















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-------
included in both Form I and in Form II1, demonstrates that there are only two
cases where the differences within Form I are significantly different than
the differences within Form II.  The first of these two significant results
is for the question pertaining to the farm community using sludge to help the
cities, F=.049.  Here, the two groups started out with similar attitudes,
but: there was a greater amount of positive attitudinal change for the non-
farm group.  The second significant result pertains to the question on
the use of sludge on farm land to help protect the environment, F=.035.
Here the farm group started out with more agreement on this question and the
non-farm group ended up with more agreement on this question.  For the
remaining items, the degree of change on the pre-/post- test (Form I) for
the farm group was not significantly different from the degree of change on
the pre-/post- test (Form II) for the non-farm group.

     In summary, the analysis of the educational programs indicates that
this approach can be considered a successful means of conveying information
about the land application of municipal sewage sludge.
 1  The differences within groups were significant for all of these items


                                     47

-------
                              SECTION  4

                         SUMMARY OF RESULTS


 o   For  people who live on a  farm, willingness to use sludge is
    not  related to age, farming as a principal occupation, or
    size of  farm.

 o   Males who live on a farm  are much more willing to use sludge
    on their own farmland than are females who live on a farm.

 o   Farm residents who have not heard of sludge are much more
    likely than average to say no to its usage.

 o   Farm residents who have used sludge in the past are much
    less likely than average  to say no to its usage.

 o   There is not a significant difference between males and
    females in willingness to use sludge when sludge has been
    spread on their own land, or when it has been spread on a
    neighbor's land.

 o   For  farm residents who have heard of sludge but have not had
    personal contact (i.e., sludge has not been spread on their
    land nor on a neighbor's land), males are significantly more
   willing to use sludge than are females.

 o   For people who have not heard of sludge,  only one out of
    five women would be willing to have it spread,  while
    slightly less than one half of the males in this category
   would consent to its use.

 o  People who live on farms view land application  to be
   primarily a means of helping the cities with their disposal
   problem.   People who do not live on a farm place a pro-
   portionally greater value on land application as a means of
   helping the farmers utilize the fertilizer and  soil condition-
   ing properties of sludge.

o  Property ownership,  place of residence,  occupation,  and size
   of farm are not significantly related to  reactions to spread-
   ing sludge on one's own land;  on a neighbor's land;  or
   perceived neighbor's reaction to sludge spreading on one's
   own land.
                                48

-------
o  Age and source of sludge information are significantly related
   to reactions to spreading sludge on one's own land;  on a
   neighbor's land and, perceived reaction of a neighbor to
   sludge spreading on one's own land.  People 65 and older are
   clearly more unfavorable toward one's own use of sludge and
   toward a neighbor's use of sludge.   Also, people with no
   source of information on sludge are more unfavorable toward
   one's own use of sludge and toward  a neighbor's use of sludge.

o  Sex, personal experience with sludge, and choice of sludge
   definition are also significantly related to personal sludge
   reactions.  Females are much more negative than males to
   their reaction to personal usage of sludge, to a neighbor's
   usage, and in their perception of a neighbor's reaction to
   their own usage.  Farmers who have  used sludge have more
   favorable reactions to their own usage and to a neighbor's
   usage, than do farmers who have not used sludge.  They also
   perceive neighbors to be more favorable.  Farmers who have
   not heard of sludge react unfavorably to these three items.
   Finally, people who choose the correct definition of sludge
   have a more favorable reaction to sludge use.

o  People who live on a small farm (i.e., under 100 acres) more
   strongly agree with Factor 1 - "Sludge is a good source of
   nitrogen fertilizer" - than do people who live on larger farms

o  Property owners agree to a greater  degree with Factor 3 -
   "Sludge has minimal impacts on water quality, odor,  health or
   prevalence of insects," than do tenants.

o  People over 65 and farmers, in general, each agree with Factor
   4 - "Sludge has undesirable impacts in the areas of soil
   compaction, disease and insects, and has minimal usefulness as
   a soil conditioner."

o  People who would allow sludge to be spread on their land:
   believe that sludge is a good source of nitrogen fertilizer;
   do not feel as great a need as unwilling people that chemical
   analysis of the sludge and land should be conducted prior to
   application; believe that sludge has minimal impacts on water
   quality, odor, health, or prevalence of insects; do not
   believe that sludge has undesirable impacts in the areas of
   soil compaction, disease and insects, and has minimal useful-
   ness as a soil conditioner; and, believe that sludge should
   not be applied to land used for dairy pasture or on growing
   crops.

o  People who have had sludge spread on their own land hold
   similar views to those expressed in the previous item,
   except that their belief that sludge should not be applied to
   land used for dairy pasture or on growing crops is not as
   strong as that of groups with less  experience.
                                49

-------
o  People who live on a farm start out with the greatest
   knowledge about sludge, followed by the non-farm rural
   group, and then the urban/suburban group.

o  The farm group, in addition to starting out with the greatest
   knowledge, also has the greatest interest in finding out
   more about sludge.

o  "Landscape characteristics to consider in landspreading
   sludge"; and, "the physical properties of the soil to consider
   in landspreading,11 have the greatest current knowledge.
   However, interest in knowing is not much greater than current
   knowledge.

o  "The presence of disease-causing bacteria in sewage sludge
   and threat to human health;" and, "the presence of heavy
   metals in sludge and dangers to crops, animals, and human
   health" are areas where people have the greatest interest in
   knowing.

o  The question on heavy metals also exhibits the greatest
   difference between the current knowledge and the interest in
   knowing means.  This is consistent for each of the three
   places of residence subgroups (i.e., farm, non-farm rural and
   urban and suburban).

o  A large difference between the current knowledge and the
   interest in knowing means also exists for the farm group for
   the item on the "legal liabilities of the land owner in
   landspreading sludge."

o  This large difference between the current knowledge and the
   interest in knowing means also exists for the urban and
   suburban group for the item on the "threats to wildlife of
   sludge application on forest and recreational areas."

o  The educational program presented to the farm group resulted
   in significant and favorable attitude changes on 13 of the
   18 specific attitudinal questions that this group was
   questioned about.

o  The educational program presented to the non-farm group
   resulted in significant and favorable attitude changes on
   7 of the 8 specific attitudinal questions this group was
   questioned about.
                                50

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                                 REFERENCES
1.  Carroll,  T.  E., Maase,  D.  L.,  Genco,  J.  M.,  and Ifeadi,  C.  N.   Review
    of Landspreading of Liquid Municipal  Sewage  Sludge.   Battelle  final
    report to the U.S.  Environmental Protection  Agency,  1974.

2.  Galloway, H. M.  Public Views  on Wastewater  Cleanup  on Land:   Suggestions
    for Public Education Programs.  Journal  of Agronomy  Education, Vol. 4,
    1975.

3.  Ohio Agricultural Research and Development Center, Research Bulletin 1079;
    and Cooperative Extension Service,  The Ohio  State University,  Bulletin
    598, Ohio Guide for Land Application  of  Sewage Sludge.

4.  Schindler, R. and Hastings, C.  A Lesson Plan Development  Outline:   A
    Suggested Procedure for Developing an Educational Program  on Application
    of Sewage Sludge to Farm Land.  Unpublished  paper,  1976.
                                     51

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                                    TECHNICAL REPORT DATA
                            (Please read Instructions on the reverse before completing)
 1. REPORT NO.
   EPA-600/2-80-103
              3. RECIPIENT'S ACCESSION NO.
 4. TITLE AND SUBTITLE INFORMATION PROGRAMS AFFECT ATTITUDES
  TOWARD SEWAGE SLUDGE  USE IN AGRICULTURE
              5. REPORT DATE
                 July  1980  (issuing Date)
                                                            6. PERFORMING ORGANIZATION CODE
 ?.AUTHOR(s)  Ned M> Musselman,  Lawrence G. Welling,
  Sandy C. Newman, David  A.  Sharp
             8. PERFORMING ORGANIZATION REPORT NO.
9. PERFORMING ORGANIZATION NAME AND ADDRESS

 Ohio  Farm Bureau Development Corporation
 Columbus, Ohio 43216
              10. PROGRAM ELEMENT NO.

                     P.	
              11.
                              NO.
                                                               R804703
 12. SPONSORING AGENCY NAME AND ADDRESS
 Municipal Environmental  Research Laboratory
 Office  of Research and Development
 U.  S. Environmental  Protection Agency
 Cincinnati,  Ohio 45268
              13. TYPE OF REPORT AND PERIOD COVERED
                 Final
              14. SPONSORING AGENCY CODE
                 EPA/600/14
 15. SUPPLEMENTARY NOTES
 Project  Officer, G. K. Dotson (513) 684-7661
 16. ABSTRACT	'	~	

      A  survey was conducted  of rural farmers,  rural  nonfarmers,  urban and suburban
 residents  to determine attitudes toward land application of sludge.   After a thorough
 educational  meeting devoted  to a discussion of benefits and risks  in  sludge use, the
 groups  were  again quizzed and  the answers compared  to assess the effectiveness of the
 educational  program.  It was found that farmers who  had used sludge,  or  were acquaint-
 ed with its  use,  were more amenable to its use than  those with no  prior  experience
 with it.   There was also some  correlation with sex and age.  Women and people over 65
 are less receptive to sludge use than younger  men.   Educational meetings changed
 attitudes  significantly among  those who participated,  but attendance  was low even
 though  the meetings were publicized.
                                KEY WORDS AND DOCUMENT ANALYSIS
                  DESCRIPTORS
                                              b.IDENTIFIERS/OPEN ENDED TERMS  C.  COSATI Field/Group
 Sludge disposal
 Water quality
 Metals
 Sewage sludge
 Soil conditioners
 Land application
 Community attitudes
                                13B
 3. DISTRIBUTION STATEMEN"

 Release to Public
19. SECURITY CLASS (This Report)

Unnlassifi
20. SECURITY CLASS (This page)
                           21. NO. OF PAGES

                                  60
                                                                         22. PRICE
EPA Form 2220-1 (9-73)
                                             52
                                                                     • U.S GOVERNMENT PRINTING OFFICE: 1980-657-165/0137

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