United States
                  ronmenta! Protection
                 gency
Office of
Communications
and Public Affairs
Volume ',', Number 4
September/October 1991
22 K-1000
                                     •^

,,
                                                  Environmental
                                                  Education
                                                 —The Mandate
                                                 — Preparing Our Youth
                                                 —Training Professionals
                                                 — Informing the Public
                                                 —Thinking Globally

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                        ?/EPA  JOURNAL
United States
Environmental Protection Agency

Office of Communications
and Public Affairs
William K. Reilly
Administrator
Lew Crampton
Associate Administrator
Charles Osolin
Director of Publications
John Heritage
Editor
Karen Flagstad
Associate Editor
Ruth Barker
Assistant Editor
Jack Lewis
Assistant Editor
Nancy Starnes
Assistant Editor
Douglass Lea
Contributing Editor
Marilyn Rogers
Circulation Manager
 Design Credits
 Ron Farrah
 James R. Ingram
 Robert Flanagan
 Front Cover:
 From generation lo generation.
 Photo by Gabe Palmer
 for The Stock Market.
 EPA JOURNAL
 is printed on recycled paper.
A Magazine on National and Global Environmental Perspectives

September/October'1991  n  Volume 17. Number 4 22K-1000
From the Editor

   October 1, the start of the government's new fiscal year, activated the
    National Environmental Education Act. The act was passed by
    Congress and signed by President Bush a year ago.
           The timing is propitious. In a recent national survey, more
than half of all high school students reported that they knew very little
about most environmental problems. Although teachers show great
interest in the environment, they simply do not have the time to go
beyond the curricula already set for them, and those curricula do not
incorporate environmental topics.
  Meanwhile, the nation faces a serious shortfall in engineers,
mathematicians, and scientists. The growth rate in these occupations is
expected to reach 25 percent by the year 2000. EPA, one third of whose
workforce is engineers and scientists, expects  to hire 1,500 more of them
in the next five years alone. But the interest of college freshmen in these
careers  is declining even more rapidly than the demand for them is rising.
  As for the general public, polls show that the long-term trend toward
heightened sensitivity about environmental matters continues unabated.
However, as we reported to you earlier [March/April Journal), the public's
rating of which environmental problems are the most serious differs in
major respects from that of the experts.
  The new National Environmental Education Act is a modest piece of
legislation. No lofty goals, no grinding timetables, it authorizes
appropriations that total $65 million over the  next five years. Funding of
$7 million is expected for this year. We are reminded that an earlier
environmental education law was passed in 1970 and repealed in 1981.
Then, the lead was given to the former Department of Health, Education,
and Welfare. This time, the lead is EPA's.
  Stay tuned, o
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Washington, DC 20402.

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Contents
THE MANDATE
PREPARING OUR     TRAINING             INFORMING THE      THINKING
YOUTH                 PROFESSIONALS     PUBLIC                 GLOBALLY
  A New Law with New
  Directions
  Can EPA keep the
  promise?
  by Jack Lewis
  and Marvin Zeldin

  Our Goals
"* We dare not treat this
  planet as though we
  have a spare.
  "What Did you Learn
  in School Today?"
  Much more than the
  three "R's."
  by Jeff Welsch

  What the Family Can
  Do
  Match  a visual lesson
  to a verbal one.
  by Mary Melzger and
Toward
Environmental
Responsibility
How do we become
literate?
by Anthony D. Cortese

Shortfall in the
Workforce
Where will we get the
scientists and
Two-Way
Environmental
Education
Shouldn't one listen
as well as speak?
by Peter M. Sandman

The Resource of
Public Broadcasting
Hundreds of TV and
radio stations already

A Universal Task
by the Dalai Lama
The Peace Corps
Joins In
Can teaching English
help the upper Tisza?
by Judy Bra us

Enabling Others To
Act Wiselv
by William K. Reilly


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 NEWSLINE*
 Grand Canyon Visibility to Improve Under EPA Rule
  EPA has adopted a final
  regulation that will cut by 90
  percent the pollution emitted
  by the Navajo Generating
  Station in northern Arizona.
  The regulation is consistent
  with an agreement reached
  between business and
  environmental groups that
  the Agency had promoted
  earlier. It marks the first time
  that EPA has issued a major
  regulation solely to improve
  visibility. Administrator
  ReiJly said: 'The Grand
  Canyon is a symbol
  worldwide of the grandeur of
  the American landscape, yet
  it has been routinely
  shrouded by a  winter haze
  limiting visibility and
  obscuring its magnificent
  vistas. Today's stringent air
  pollution standard will
  protect this priceless natural
  wonder and demonstrate the
  Bush Administration's
  steadfast commitment to
  clean air and to the
  protection of our national
  parklands."

  The Washington Post
  reported: ". . . President Bush
  today hailed an agreement
  among the federal
  government,
  environmentalists, and
  owners of a large power plant
 intended to curb the major
 source of winter air pollution
 over the Grand Canyon, the
 first use of a 14-year-old
 federal  law to  protect scenic
 vistas within a national park
  .... The Grand  Canyon
 agreement has its roots in a
 lawsuit against President
 Ronald Reagan's
 Environmental Protection
 Agency and was brought to
 fruition by Bush's EPA.
 Along the way, the
 administration's  Council on
 Competitiveness, which is
 headed by Vice President
Quayle, sought
unsuccessfully to limit the
deal out of concern that it
would be too costly to the
power plant's owners  ....
The agreement is noteworthy
because it was the first to be
produced by negotiation
rather than regulation. That
approach, fostered by EPA
Administrator William K.
Reilly, reflects 'the
common-sense view that you
can get further by seeking
people's help than suing
them,' Bush said."
The Los Angeles Times
commented: ". . . The air
pollution accord, made
public last month,  requires
the Navajo Generating Station
in nearby Page, Arizona, to
reduce sulfur dioxide
emissions by 90 percent
before the end of the decade
in an  attempt to end the
conditions that can leave the
canyon blanketed in haze
.... The plan is expected to
impose additional costs of
$89 million a year  on the
coal-burning power plant.
For customers of the Los
Angeles Department of Water
and Power, which buys about
23 percent of the electricity
generated by the plant, the
additional cost is expected to
be about 2 percent  a year
.... The pollution  controls
initially were to have taken
effect  in 1995, but under the
compromise they will not
begin  until 1997. The
Administration predicts that
the cutbacks should improve
visibility at the Grand
Canyon only by 7 percent on
the average winter day,
causing some within the
environmental community to
contend that the plan does
not go far enough
Storm-Water
Runoff  from
Industry Proposed
for Control

A general permit that would
be used to  control
storm-water runoff from
industrial facilities has been
proposed by EPA. The
facilities include:
manufacturing plants, where
storm water comes into
contact with raw materials  or
wastes; construction
operations  that disturb five or
more acres; landfills;
junkyards;  power plants;
mining operations; some oil
and gas operations; and
airports.  Some city-operated
 facilities, such as landfills
 and certain sewage-treatment
 plants, would also be
 controlled by the new permit.
 More than 100,000 facilities,
 nationwide, could eventually
 be affected.
  Runoff of rain and .snow
 from "nonpoint" sources
 (pipes are "point" sources.
 for example) is the largest
 remaining water pollution
 problem in the United States.
 In built-up areas,  runoff
 flows into storm sewers after
 picking up pollutants from a
 wide variety of sources,
 including such unlikely ones
 as city parking lots and
 suburban lawns. The sewers'
 discharge to surface waters
poses  threats to drinking
water, aquatic life, and the
recreational and economic
uses of these waters.
Industrial facilities can be
significant sources of
storm-water contamination,
releasing toxic metals,
sediments, oil and grease,
and a wide range of other
 chemicals.
  The general permit
proposed by EPA describes
pollution prevention
measures that industrial
facilities would have to
develop. The measures
include sediment and erosion
control; controlling spills;
and removing illegal hookups
to storm sewers and stopping
the dumping of oil and other
wastes into them.
  When issued in its final
 form, the permit will become
 part of the National Pollutant
 Discharge Elimination
 System (NPDES) under the
 Clean Water Act. EPA has
 delegated NPDES permitting
 authority to all but 12 states
 and six territories, and it is
 these several remaining
 jurisdictions for which the
 general permit is specifically
 intended. However, the
 Agency hopes the rest of the
 states will adopt similar
 permits to bring storm-water
 runoff under control.
                                                                                                 EPA JOURNAL

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 Enforcement Actions
 International Paper
 Pleads Guilty to
 Felonies; Will Pay
 $2.2  Million  in
 Fines

 International Paper Company
 has pled guilty in  federal
 court to five felony charges
 having to do with  operations
 of its Androscoggin mill in
 Jay, Maine. The mill is the
 largest  in the state. The
 government charges that the
 company violated  RCRA by
 generating, storing, and
 treating hazardous waste
 without a permit. Further,
 company officials  lied  to
 federal and state authorities,
 stating that the mill did not
 generate,  store, or  treat
 hazardous waste, and that it
discharged effluent through
only one outfall to the
Androscoggin River; in fact,
it discharged through two.
The company will pay $2.2
million in criminal fines, the
largest amount ever assessed
in Maine for either criminal
or civil violations, and the
second largest criminal fine
ever collected in the United
States.

Mobay and Allied
Colloids Cited for
TSCA Violations

In separate actions, EPA has
filed administrative
complaints against Mobay
Corporation of Pittsburgh,
Pennsylvania, and Allied
Colloids, Inc., of Suffolk,
Virginia, for violations of the
Toxic Substances Control
Act. The Agency seeks in
excess of $4.75 million in
penalties from Mobay; it
seeks  $2 million from Allied
Colloids. Under TSCA,
companies must notify EPA
90 days before they
manufacture or import a new
chemical. EPA reviews the
notice for the intended use of
the chemical, as well as for
the chemical's potential
effects on human health and
the environment. If the
chemical passes review, it
can be added to the TSCA
inventory of approved
substances.
  Allied Colloid's  major
products include polymers
used in  the paper,
pollution-control, mineral
processing, petroleum, and
 textile industries. EPA
 alleges, among other
 complaints, that since 1983
 the company has imported
 seven new chemicals and
 distributed them for
 commercial purposes without
 submitting notices to the
 Agency.
   Mobay, a subsidiary of the
 German firm Bayer AG,
 imports, manufactures, and
 sells a variety of chemical
 products. EPA's complaint,
 which contains over 400
 counts, alleges among other
 violations that Mobay
 imported chemicals for
 commercial purposes that
 were not on the TSCA
 inventory.
 EPA Would Throttle Down on City Bus Exhaust
 Steep cuts in particular
 emissions from
 diesel-poivered city buses
 would begin with the 1993
 model-year under a rule
 proposed by EPA. By 1994,
 when fully in place, they
 would reduce city-bus
 emissions of particulates by
 95 percent.  Administrator
 ReilJy said: "We have
 received more complaints
 about the huge, black billows
 of smoke from buses than
 any other issue relating to
 vehicles. Today's proposal,
 together wifh previous rules
 to reduce sulfur in diesel
 fuel, will protect a large
 segment of the population,
 improve visibility, and make
 the black clouds of diesel bus
 exhaust a thing of the past."

 The Washington Post
 reported: "... For anyone
 caught behind a city bus in
 downtown traffic, the
 demand for clean air takes on
 a sudden urgency. . . . But the
 EPA's proposal to cut 95
 percent of the particles from
 diesel bus exhaust was a long
 time coming. In  1977
Congress ordered the EPA to
set standards for diesel
particulates for 1981 model
buses. But before rules were
promulgated, the new Reagan
administration shelved the
order. Because the standards
had still not been set as of
last year, lawmakers imposed
specific limits and deadlines
in the Clean Air
Amendments of 1990. . . .
According to
environmentalists, the past
should have arrived years ago
for emissions of the tiny
hydrocarbon particles that
burrow deep into sensitive
lung tissue and, the EPA
says, can cause bronchitis,
asthma attacks, respiratory
infections, and cancer .... If
the proposal becomes final,
the noisome symbol of urban
air pollution would not be
expected to disappear until
the turn of the century. Only
3,000 new buses are
introduced every year to a
nationwide fleet of 44,000.
However, old  buses typically
are rebuilt every four to five
years and, in cities of more
than 750,000 people, these
too must comply

The Wall Street Journal said:
"... The particulate-
emission rules
will cost the industry as
much as $70 million over 15
years, according to EPA
officials, who concede  that
some of the proposed
standards may not be
achievable with currently
available technology .... For
new buses, the standards for
particulate emissions would
fall to 0.10 gram per brake
horsepower-hour for 1993
models—that is, a
277-horsepower bus engine
could emit 27.7 grams over
an hour. A standard of 0.05
gram would apply to 1994
and later models. The current
standard for trucks and buses
is 0.25 gram. This would
remove 270 tons of
particulate matter a year
when fully effective ....
Stanley Miller, manager of
alternative fuel project
centers for Detroit Diesel
Corp., a major engine
manufacturer, said the
company believes it will be
able  to meet the 1994
standard with diesel engines
as well as  with engines
powered by methanol or
natural gas. Under the EPA
rules, a transit-system
operator could comply with
the tougher rules by
switching  to a
cleaner-burning fuel . . . ."
SEPTEMBER/OCTOBER 1991

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NEWSLINEl
  Standards Set for Municipal Landfills
  EPA has set the first
  comprehensive federal
  standards for municipal
  landfills. They include
  location, design, operating,
  and closure requirements, as
  well as clean-up standards
  for existing contamination.
  Administrator Reilly said:
  ".  . . Americans produce  180 ;
  million tons of municipal
  trash a year. Three quarters
  of that goes to landfills.
  These .standards build on
  current state efforts to protect
  groundwater and other
  resources from
  contamination."

  The Wall Street Journal
  reported: "... The . . . rules
  ... are estimated to cost
  about $330 million a year, or
  about $4 a household. [They]
  have been delayed for more
  than three years, partly in
  response to White House
  objections to their cost ....
  Most of the 6,000 solid-waste
  landfills operating today
  aren't environmentally
  acceptable, according to the
  EPA, which predicts that 50
  percent of those will close
  within five years,  partly as a
  result of the new rules ....
  Under the program, states
  will have to incorporate the
  federal standards into their
  permit programs for trash
  facilities and get those
  programs approved by the
  EPA. The EPA will impose
  the federal standards on
  states that don't submit
  acceptable plans. If a state's
  plan is approved,  however,
  the state can tailor various
  requirements to local
  conditions .... 'The good
  news is  this rule is out and it
  offers some new protection,'
 Temporary  Relief
 Proposed  for Small
 Businesses

 The Resource Conservation
 and Recovery Act (RCRA)
 requires that owners and
 operators of underground
 storage tanks (USTs) show
 said Daniel Weiss, who
 works on waste issues for the
 Sierra Club. 'The bad news is
 there are loopholes, so some
 people will remain at risk.'"

 The Washington Post said:
 ". . . The nation's 6,000
 landfills will have to install
 special devices to monitor
 the movement of
 underground contaminants,
 clean up ground water
 polluted by trash, and cover
 the dump daily with soil to
 prevent pest infestation. New
 landfills will have to be
 rimmed with a clay and
 plastic liner to prevent  leaks
 .... The standards were
 issued nearly four  years after
 a deadline set by Congress.
 Although the EPA  proposed
 regulations in 1988, they
 have been held up since by
 the Office of Management
 and Budget. A lawsuit
 brought by environmental
 groups forced the agency to
 publish the long- awaited
 plan .... Public landfills
 receive three-fourths of the
 180 million tons of trash
 dumped by Americans every
 year. None of the garbage
 meets the EPA definition of
 'hazardous.' But significant


that they  have the financial
means to cover clean-up
costs and damages that could
result from leaks. EPA has
proposed extending the
deadline by which small
businesses must comply with
the requirement. Many of
those affected have  had
difficulty acquiring the
dangers are posed by
household pesticides,
mercury in certain paints,
lead in batteries and
newsprint and cadmium in
plastics . . . ."

The New York Times said:
". .  . Perhaps the most
significant feature of the new
rules is a requirement that all
landfills monitor ground
water, the source of drinking
water for half of all
Americans, to detect leakage
of lead, plastics, or other
chemicals into the water.
Ground water is sampled by
drilling wells. Only
one-fourth of all landfills
now monitor the ground
water for contamination ....
The rules also prescribe the
use of advanced technology
to line  the pits at municipal
dump sites, to  protect soil
and water from chemical
contamination. The
protective layer typically
consists of a plastic lining on
top of two feet of clay. The
rules also specify daily
operating procedures,
stipulating that trash and
garbage must be covered over
with a  layer of soil every day,
to suppress bad odors and
prevent trash from blowing
away .... In addition, dump
operators must monitor
production of methane gas to
make sure it does not build
up  and cause explosions or
fires. Methane can be
produced through the
decomposition in a landfill of
leaves, grass clippings, food
scraps, and other organic
waste .
 insurance that would
 demonstrate they comply,
 and a number of states have
 created their own assurance
 funds to assist them. Of 43
 states that have created
 funds, 27 have received EPA
 approval to use them in
 complying with RCRA. The
 extension, from October 26,
                                                          1991, to December 31, 1992,
                                                          would give the Agency time
                                                          to work with the remaining
                                                          states on their funds. The
                                                          extension would affect the
                                                          smallest gas stations and
                                                          convenience stores; it is part
                                                          of a broad effort by EPA to
                                                          reduce  the cost of regulations
                                                          on small business.
Black Fly Repellent
Poses Risk to
Women of
Childbearing Age

Insect repellents containing
the chemical ingredient
2-ethyl-l, 3- hexanediol may
pose a risk of birth defects to
pregnant women, according to
a notice issued by EPA.
Consumers can tell whether a
product contains the
ingredient by checking the
active ingredients listed on
the container. The following
products contain the
ingredient:
6-12  Plus Repellent Stick
6-12  Plus Repellent Liquid
Off! Insect Repellent IV
6100 Formula 2 Fly and
Mosquito Repellent Gel
Johnson Wax 6017 Formula
10 Insect Repellent
BF-100 Blackfly Repellent
Solution
Products are applied on the
skin. They are sold primarily
in northeastern and upper
midwestern states to repel
black flies.
  EPA  has advised retailers
that they should remove
products voluntarily from
their shelves. The Agency
has published notice in the
Federal Register that the four
companies registered to sell
and distribute 2-ethyl-l,
3-hexanediol products are
now prohibited from doing
so. The four have already
voluntarily requested that
their registrations be
cancelled.
  EPA  took action under the
Federal Insecticide,
Fungicide, and Rodenticide
Act after reviewing new
                                                                                                       EPA JOURNAL

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information submitted by
Union Carbide Corporation.
The information showed
possible adverse
developmental effects in test
animals exposed to 2-ethyl-l,
3- hexanediol. (The most
significant was failure of
lungs to inflate at birth.)
While the Agency is not
aware of any reports of
adverse human reactions to
repellents containing the
chemical, as a precautionary
measure it urges women of
childbearing age to  avoid
using them.
Most Uses of
Parathion Cancelled
Motor Vehicle Regulations
Computers Would
Monitor Emission
Control Hardware

Commencing with the 1994
model year, EPA would
require that computers be
installed on all passenger
cars and light trucks to
monitor, as a minimum, the
engine (for misfires), the
catalytic converter, and the
oxygen sensor. Once each
trip, the computer would
scan these functions, locate
trouble, and store the
information. A dashboard
light would signal the driver
to have  the vehicle checked;
trouble codes  in the
computer's memory would
help technicians diagnose the
problem.
  Emission control failures
often do not affect vehicle
performance, and owners
continue driving unaware.
However, such failures can
significantly increase
emissions  and waste fuel. A
defective catalytic converter,
for example, can increase
exhaust emissions by as
much as 700 percent.
Computers have been
installed in some vehicles to
monitor engine operation
(e.g. air-fuel mixture) since
the mid-1980s. However,
their ability to perform other
functions has  been
recognized only recently.
Early detection of emission
problems would  not only
improve air quality but could
benefit owners economically:
Repairs would be less
complicated, and might be
covered under manufacturer
warranty.
  The proposed on-board
diagnostic computer system
would add about $94 to the

SEPTEMBER/OCTOBER 1991
cost of a new car, and about
$101 per light truck. Savings
in repairs and fuel, over the
life of a vehicle, would
reduce these costs to $40 and
$30, respectively.

EPA Proposes
Garages Recycle
CFCs  from Auto Air
Conditioners

EPA has proposed mandatory
recycling of CFCs at garages
that service automobile air
conditioners. (CFC-12 is sold
under brand names such as
Freon.) Currently, when these
units are serviced, CFCs are
released to the air,
threatening the atmospheric:
ozone layer. The Agency
would also require that
technicians be trained and
certified in the proper use of
recycling equipment; the
equipment, itself, would have
to be tested by an
independent laboratory. To
clamp down on the handling
of CFCs  by consumers, the
Agency would restrict the
sale of small containers of
the substance.
  Although the motor-vehicle
air conditioner repair
industry is the biggest user of
CFCs in  the United States,
EPA does not believe its
proposed regulation will
have significant economic
impact. Because of the
ongoing phaseout of CFCs
generally, service companies
would have initiated
recycling by 1992 anyway;
the rule  would go into effect
January  1, 1992. In fact, more
than 100,000 recycling
machines have already been
sold  to service garages under
an industry voluntary
program.
Registrants of the pesticide
parathion  have volunteered
to cancel most uses
immediately under an
agreement they hove reached
with EPA.  Parathion is one
of the most acutely toxic
pesticides  registered  by the
Agency. Administrator Reilly
said: "The agreement EPA
has reached with parathion
registrants will result in a
dramatic reduction in the
number of workers who
annually are poisoned by
exposure to this pesticide.
Those uses which pose the
greatest dangers to workers
will be prohibited almost
immediately and the Agency
plans to cancel the other
uses soon."

The New York Times
reported: ". . . Ending a
decades-long debate  over the
deadly pesticide that has
been linked to more  than 70
deaths and thousands of
illnesses among farm
workers, the Environmental
Protection Agency and the
maker of ethyl parathion
agreed today to eliminate its
use on all  but nine crops by
the end of this year .... The
action will compel growers
oi fruits, nuts, and
vegetables—about 80 crops
in all—to  seek more costly
alternatives to control more
than 200 types of insects and
mites. But  agricultural
leaders in  California, which
produces half the fruits and
vegetables in the U.S.,
said today that this probably
would not translate into
significant increases  in
produce costs to consumers
because farmers have been
gradually reducing their
dependence on parathion as
the state has tightened
restrictions in recent years
.... A chemical that is as
harmful on skin contact as
certain chemical-warfare
agents, parathion is an
organophosphate developed
in Germany and approved for
use in the United States since
1948. It gained wide use after
1972, when DDT was
banned. Its advantage was
that it was inexpensive and
highly effective against a
broad range of pests, but
years of monitoring made its
hazards more clear .... The
chemical attacks the nervous
system when  it is inhaled or
exposed to the skin,  causing
nausea, vomiting, headaches,
blurred  vision, sweating,
drooling, muscle spasms, and
in some cases coma and
death. It is extremely toxic to
birds, but the EPA said it had
no documented cases of
illness  among consumers of
parathion-treated foods

The Washington Post said:
"... Under terms of the
agreement with the EPA.
Cheminova Agro of Denmark
will continue to produce the
pesticide—parathion—for use
on nine of the 900 crops for
which it was  licensed. Most
of the chemical sold each
year is  used on the nine
crops, and the Agency is still
seeking a ban on those
remaining applications ....
But the EPA's cumbersome,
uncertain process assures
that parathion will survive
for at least another 18
months—the final delay in a
regulatory history so full of
delays that environmentalists
consider it a  classic failure of
government .... Linda
Fisher,  who became assistant
EPA Administrator for
pesticides in 1989, blamed
the delay partly on the
central  conflict within the
law that regulates pesticides,
which requires the EPA to
balance a chemical's costs to
the environment and to
public health  against its
benefits to the food industry

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                    THE MANDATE
A NEW LAW
Can  EPA
keep the
promise?
by Jack Lewis
and Marvin Zeldin
(Lewis is an assistant editor of EPA
Journal. Zeldin is a free-lance, writer
and environmental consultant.)

6
Mike Ilrisson jihnli
                                                  EPA JOURNAL

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"Human history becomes more and
more a race between education and
catastrophe."
—H.G. Wells in The Outline of History
   ast year, Congress gave EPA a new
   mandate: to promote environmental
   education. How will EPA carry out
.Uthis broad mandate? What's already
being done around the nation in
environmental education  by schools,
government agencies, nonprofit
organizations, the private sector? What
can be done? What should and should
not be done?  And what exactly is
environmental education?
  This issue of EPA JournoJ explores
these questions. But first  some
background.
  In J970, the year of the first Earth
Day celebration, Congress passed the
National Environmental Education Act.
Never fully funded, or implemented by
the former Department of Health,
Education and Welfare, the act was
repealed in 1981.  In 1990, the 20th
anniversary of Earth Day, Congress
again turned to the subject. The result:
the National Environmental Education
Act of 1990. The stated policy of the
new law is "to establish and support a
program of education on  the
environment, for students and
personnel working with students,
through activities  in schools,
institutions of higher education, and
related educational activities, and  to
encourage postsecondary  students  to
pursue careers related to  the
environment."
  Congress did not invent
environmental education. Dr. Thomas
Marcinkowski, head of  the North
American Commission on
Environmental Education Research,
put it well last year in his testimony
on the proposed legislation: "The
educational and environmental roots of
environmental education  may be
traced back a century or more.  They
are traceable to the creation of our first
national park, our first attempts to
grapple with  how to manage our
nation's bounteous natural resources,
and the nature study movement. They
are traceable  to those working at the
turn of the century on the preservation
 EPA's Role Under
 the New Act

 Among other things, the National
 Environmental Education Act
 directs EPA, through a newly
 created Office of Environmental
 Education:
 • To educate the general
 public—to "develop and support
 programs ... to improve
 understanding of the natural and
 built environment, and the
 relationships between humans and
 their environment, including
 global aspects of environmental
  problems"
 • To support development and
 dissemination of "model curricula,
 educational materials and training
 programs" for elementary and
 secondary students
 • To develop and disseminate
 environmental education
 "publications and audio-visual and
 other media materials"
 • To develop and support
 "seminars, training programs,
 teleconferences and workshops"
 for environmental education
 professionals
 • To develop programs  to attract
 students to environmental careers
 • To make grants of up to $250,000
 for projects "to design,
 demonstrate, or disseminate
 practices, methods, or techniques
 related to environmental education
 and training"
 • To provide internships for
 college-level students and
 fellowships for teachers in
 environment-related positions in
 federal agencies
 • To make national awards for
 outstanding contributions to
 environmental education.
of the vast tracts of land which now
comprise much of our national forests
and wilderness system."
  "They are traceable," he continued,
"to the creation of federal level
resource management agencies, and to
the involvement of those agencies in
conservation education. They are
traceable to the youth camping and
outdoor education movements, and to
the development of ecology as a
science. They are traceable to the
initial monitorings of environmental
impacts, and to the international
conferences of the  1960s. By 1969, the
date many cite as the beginning of
environmental education, a century of
groundwork had been laid."
  Today there are literally hundreds of
organizations across the nation
involved in  environmental
education—public  and private schools
at all levels; local,  state, and federal
government agencies; nonprofit
organizations; private companies;
professional associations; foundations
and clubs. Programs vary from state to
state, from community to community.
But in one way or another, many
professional and non-professional
educators are hard  at work trying to
"educate" anyone who will listen
about one or more  aspects  of the town,
city, state, nation, world in which we
live— about our environment.
  There are regional and national
associations of environmental
educators. There are clearinghouses
and networks for the interchange  of
environmental education ideas,
techniques, and programs.
  Several federal agencies are involved
in environmental education—the Fish
and Wildlife Service, the National Park
Service, the Soil Conservation Service,
the  Tennessee Valley Authority, for
example. And EPA itself has been
promoting environmental education
ever since it published its first public
information  brochure 21 years ago.
Today EPA operates 19 clearinghouses
and nine hotlines, providing
information  on a wide variety of
topics. Through publications,
audio-visuals, speakers' bureaus,
poster and essay contests, conferences,
seminars and other activities, EPA
headquarters, regional offices, and labs
have to one degree  or another been
conducting environmental education
for  years.
  And, of course, the media have  been
covering environmental issues—and in
so doing have imparted environmental
education to the public. Indeed, the
environment as an  issue ranks high  in
public awareness.
  With all this environmental
education going on, why then a new
National Environmental Education
SEPTEMBER/OCTOBER 1991

-------
Act? Because, Congress said, the status
quo just isn't good enough.
  The act says flat out that current
federal efforts "to inform and educate
the public concerning the natural and
built environment and environmental
problems are not adequate" (emphasis
added).
  The act says flat out that existing
federal support "for development and
training of professionals in
environmental fields is not sufficient"
(emphasis added).
  To remedy these shortcomings, the
act says that the federal government,
acting through EPA, "should  work
with local education  institutions, state
education agencies, not-for-profit
educational and environmental
organizations, noncommercial
educational broadcasting entities, and
private sector interests to support
development of curricula, special
projects, and other activities, to
increase understanding of the natural
and built environment,  and to improve
awareness of environmental
problems."
   Further, the act directs EPA to work
with those same interests "to develop
programs to provide increased
emphasis and financial resources for
the purpose of attracting students into
environmental engineering."
   Many educators, environmentalists,
and scientists agree  with the new law's
premise that environmental education
must be improved. The legislation was
strongly supported by a wide range of
    What Is Environmental
    Education?

    Neither the original Senate bill (S.
    1076) or House bill (H.R. 3684)
    considered in 1990 specifically
    defined environmental education.
    During public hearings, several
    witnesses noted the lack of a
    definition. The act finally passed
    contains this language:
      "Environmental education" and
    "environmental education and
    training" mean "educational
    activities and training activities
    involving elementary, secondary,
    and postsecondary students, as
    such terms are defined in the state
    in which they reside."
        Students in
   Washington state
        get a close
     encounter with
   Douglas fir trees.
                   Washington Forest Proterljor
professional associations and
organizations. Many witnesses noted
that, despite substantial progress in
recent years, environmental education
is not a priority in most of the schools
in the United States. There's a shortage
of educational materials and trained
educators to teach environmental
concerns in grades K through 12. Few
students receive even a rudimentary
grasp of key concepts in environmental
science, ethics, health, or related social
sciences. Then too, as noted elsewhere
in this issue, while the need for
environmental professionals is
growing, the number of students
enrolling in the courses leading to
those professions  is declining.
  While they supported a strong
federal role in environmental
education, many urged EPA to
encourage and support development of
successful programs, not to replace
them; to  complement, not duplicate,
existing programs; to build on existing
clearinghouses and methods. Several
cautioned EPA not to reinvent the
wheel. Said Terry L. Wilson, director
of the Center for Mathematics, Science,
and Environmental Education at
Western Kentucky University: "In the
field of environmental education, there
are a number of well-conceived
'wheels' that can become viable parts
of a national effort. What we may need
are some axles to  connect these wheels
into a more coordinated whole. And
don't forget to keep applying the
grease."
  So what now? What does the new
law mean for EPA? For other federal
agencies  with environmental education
programs?
  For EPA itself, the new law directs
the Office of Environmental Education
to coordinate all federal statutes and
programs administered by EPA
"relating  to environmental education."
  For the federal government in total,
the new law directs the EPA Office of
Environmental Education to "work
with the  Department of Education and
with other federal agencies, including
  Should  EPA Prepare
  Curricula?
  "A wide variety of expertise
  already exists in the areas of
  curricula development and
  production—in universities, in
  non-profit groups, and in research
  and education centers. In our
  view, EPA's role as lead agency
  under the bill should be one to
  encourage and to spark curricula
  development, education programs,
  and training materials—not  to
  develop them ourselves in-house.
  Our preferred approach would be
  to link up with groups who have
  considerable expertise in these and
  allied fields."
  —EPA Administrator William K.
  Reilly, statement to Congress,
  April 19, 1990
                                                                                                   EPA JOURNAL

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   Science Advisory Board Recommendation
    In a September 1990 report to
    Administrator Reilly, EPA's
    Science Advisory Board offered 10
    recommendations on reducing
    environmental risk. One
    recommendation, on
    environmental education, is
    repeated in part here.
     "In a democracy the support of
    individual citizens is important to
    the success of any national
    endeavor. In the national effort to
    reduce environmental risk, such
    understanding and support are
    essential, because both the causes
    of and solutions to environmental
    problems are often linked to
    individual and societal choice.
    Consequently, EPA must expand
    its efforts to educate the public in
    general and the professional
    workforce in particular, both in
    terms of what causes
    environmental risks  and what
    reduces them.
     "For example, EPA should work
    to reduce the gap between public
    perceptions of risk and the
    scientific understanding of risk. In
    many cases, public perception and
    scientific understanding are quite
    different, if only because scientists
    have ready access to information
    that the public does  not. It is
    important that EPA increase its
    efforts to share risk information
with the public, because in the
long run the public will have to
approve EPA's risk-based action
agenda ....
  "EPA also should take several
specific steps to develop and
sustain the nation's scientific
capability and workforce. For
example, the Agency should
provide technical and financial
assistance to universities to help
them incorporate environmental
subject matter into their curricula
and to train the next generation of
environmental scientists and
engineers.
  "In this regard, EPA also should
support graduate and post-
graduate training programs in the
relevant scientific disciplines, and
nurture the participation of the
scientific community in
interdisciplinary research. The
nation is facing a shortage of
environmental scientists and
engineers needed to cope with
environmental problems today and
in the future. Moreover,
professionals today need
continuing education and training
to help them understand the
complex control technologies and
pollution  prevention strategies
needed to reduce environmental
risks more effectively."
 federal natural resource management
 agencies, to assure the effective
 coordination of programs related to
 environmental education,  including
 environmental education programs
 relating to national parks,  national
 forests, and wildlife refuges."
   To institutionalize federal
 coordination of environmental
 education  programs, the new law
 creates a federal task force on
 environmental education.  Chaired by
 EPA, the task force includes
 representatives of the Departments of
 Education, Interior, and Agriculture,
 the National Oceanic and  Atmospheric
 Administration, the Council on
 Environmental Quality, the Tennessee
 Valley Authority, and the  National
 Science  Foundation. The new law also
 creates an 11-member, private-sector
 advisory council on environmental
 education.
   To implement the new act, Congress
 authorized appropriations of $12
 million for fiscal year 1992, $12


SEPTEMBER/OCTOBER 1991
million for fiscal 1993, $13 million for
fiscal 1994, $14 million for fiscal 1995,
and $14 million for fiscal 1996. First
funding of the new law—about $7
million—is expected this fall.
  To supplement federal
appropriations, the new law creates
the National Environmental Education
and Training Foundation  as a
nonprofit charitable corporation. The
foundation will seek private
contributions to be used to help carry
out EPA's environmental  education
programs. No contribution may be
accepted if it is contingent upon
conveying "a particular point of view
favorable to the economic interests of
the donor or its constituents or
associates." And no contribution may
be accepted if it contains  an explicit or
implied requirement which would
benefit the donor and which is "not
consistent with the environmental and
education goals and policies" of EPA
and the intent and purpose of the law.
  What's ahead? The 1990 National
Environmental Education Act poses
new challenges for EPA and for
environmental educators across the
nation. The act's objectives are
noble—and apparently nonpartisan
and noncontroversial, for  not a single
organization or  individual openly
opposed the legislation.
  Privately, however, questions have
been raised: Can EPA really fulfill the
promise of the act? Will Congress
appropriate enough  money, year after
year, to make a  difference? Is the 1990
act more rhetoric than substance? Will
it go the way of the  1970  legislation?
Or will the new law really bring a new
era of environmental education that
substantially changes the  way we live?
As H. G. Wells might ask, will we win
the race against environmental
catastrophe? o

-------
  THE  MANDATE
  OUR  GOALS
  We dare not treat
  this  planet
  as though  we
  have  a  spare
  by William K. Reilly
  (Reilly is Administrator of EPA.)
   Nothing better defines what we are
   and what we will become than the
   education of our children ....
   Today, education determines not
just which students will succeed, but
also which nations will thrive in a
world united in pursuit of freedom in
 enterprise."
  So said President Bush earlier this
year when he unveiled the
administration's new National
Education Strategy, "America 2000."
America 2000 is a  national
strategy—not a federal program—to
ensure that America remains a leader
in the world by becoming a leader in
education. Secretary of Education
Lamar Alexander has called it "a bold,
complex, and long-range plan"—one
embraced by the entire federal family.
The strategy anticipates major change
in America's  110,000 public and
private schools, in  every American
community, in every home, in our very
attitudes about learning.
  The federal government's role will
be limited—as it always has been: to
help set  standards, highlight examples,
contribute some funds, encourage and
nurture programs, to work in concert
with state and local governments,
schools and universities, business and
industry.
  America 2000 has six national
education goals. By the year 2000:
• Every child will start school ready to
 learn.
• Every high school wiJJ graduate at
least 90 percent of its students.
• Every student will leave the fourth,
eighth, and twelfth grades with a solid
foundation in English, math, science,
history, and geography; and every
school in America  will teach its
students to use their minds and
prepare them for responsible
 citizenship.
• U.S. students will be first in the
world in science and math.
• Every adult American will know how
to read and will have the skills  to
compete in a  global economy.

• Every school in America will be free
of drugs  and violence—and will offer a
safe, disciplined environment where
students can learn.
  Environmental education is a key
component of America 2000, and EPA
is prepared to join this effort. Under
the National Environmental Education
Act signed into law by President Bush
last year, EPA is establishing an
environmental education office. For
the first time in the Agency's history,
our statutory mandates now  include
education in addition to enforcement
and regulation.
  Our two broad goals in education are
to increase environmental literacy
throughout the country and to
encourage young people to pursue
careers in math, science, engineering,
                                                                          Our success depends on
                                                                          engaging those outside the
                                                                          Agency.
10
communications, and other fields
essential to future environmental
improvement. In addition, the office
will have a mission of international
outreach, of leadership in promoting
environmental education around the
world. Many countries already look to
the United States for guidance in
matters environmental: Education is a
way to open doors and foster
understanding on environmental issues
of global concern.
  Our new office will provide a focus
for independent programs within the
Agency,  coordinating similar activities
with other federal agencies. We will
nurture public-private partnerships,
serve as a clearinghouse for
environmental education materials,
provide seed money to state and local
governments and private groups, and
reach out to those underrepresented in
environmental issues. And we will
continue to recognize outstanding
contributions through a number of
award programs.
  Our success depends on engaging
those outside the Agency. We are
relative newcomers to the field, and
our purpose is not  to duplicate the
good work already underway across
the country. As the Agency observed
in its Report to Congress on the Office
of Environmental Education: "Only


                    EPA JOURNAL

-------
 through cooperative efforts and
 partnerships will we be able to
 accelerate the development and
 implementation of environmental
 education programs, individual
 environmental awareness, and the
 development of a more scientifically
 and technically literate workforce."
   To kick off our new program, in
 November EPA and  other federal
 agencies are convening a conference,
 "Building a Shared Vision for
 Environmental Education," to bring
 together in Washington, DC, an initial
 group of environmental educators to
 launch a series of partnership-building
 workshops.  The energy, enthusiasm,
 and imagination of those already
 involved  in environmental education
 are  inspiring. We intend to provide a
 forum for the exchange of ideas,
 stimulate discussion, and get the word
 out  about proven programs.
   I'm impressed by what's out there.
 Last month, I visited Eleanor Roosevelt
 High School in Greenbelt, Maryland, to
 help launch America 2000 and its
                                               Dozens of organizations, like
                                               California's Bar-O Ranch, already
                                               are actively involved in
                                               environmental education. This
                                               boy, a newcomer to the
                                               wilderness, developed a
                                               fascination for birds.
Maryland counterpart. I conducted
water quality experiments with future
scientists in the school's innovative
Environmental Studies class, met with
students in a general assembly, and
presented two trees on behalf of EPA
to the school's ecology club. They
replaced a tree that a bus driver had
run over the week before, and  one that
had died last year. The bottom line:
"no net loss."
Relocating goldfish before draining and cleaning a
waterfowl pond at the Franklin Park Zoo in Boston,
Massachusetts.
  Earlier, in February, I traveled to
Austin, Texas, to join high school
students taking water samples as part
of an early warning system for the
Lower Colorado River Authority. These
students are learning how water
quality serves as an indicator of the
overall health of the Lower Colorado
River watershed and the plants and
animals that live there. Such
experience in the field brings home the
value of science. It shows how science
is applied to  real world  problems to
protect the resources we value. It also
quickens the  interest of  students in
science to see its practical value in
managing the environment.
  This past summer, I presented a
check for $10,000 to the Franklin Park
Zoo  in Boston, Massachusetts, for a
project to introduce inner city children
to careers in environmental
management. The eight-week program
offered hands-on experience in
projects such as designing a
wastewater filtration system for the
tropical forest hippo pool and
developing a  composting system for
the zoo's plant and  animal waste. This
is only one example of the
environmental education programs
undertaken by our 10 regional offices.
  Under the new Environmental
Education Act, we will be able to do
even more—at the state and local
levels,  through public- private
partnerships.
  In  all of the Agency's  efforts, we
have no intention of getting in the way
of the good work now in progress or
imposing uniform approaches to
SEPTEMBER/OCTOBER 1991
                                                                                                                   11

-------
environmental education. That would
be counterproductive. Rather, we
intend to serve as a catalyst to make
things happen, to encourage and
support and publicize the innovative
programs already underway.
  And so, in the new fiscal year, we
will distribute grants totaling about
$2.7 million—ranging in size from
$5,000 to $250,000—to support
promising, locally initiated,
environmental education projects.
  This year, we will award a major
grant of about  $1.7 million to a
consortium of  universities and

To dwell  at length in  the
house of ecology is to change
the way we think.

non-profit organizations for a
nationwide environmental education
and training program. Additional
funds will he made available in
subsequent years under this program.
  We will develop internship and
fellowship programs to place; up to 250
students and 50 teaching fellows in
environment-related positions within
the federal government.
  We will offer new environmental
education awards for outstanding
teaching, for excellence in print, film
or broadcast media education efforts,
for literature, and for other contributions.
  The new education act also
establishes a bold new public-private
partnership—a National Environmental
Education and Training Foundation  to
foster private support for the benefit of
environmental education activities.
The new foundation is chaired by
Drew University ('resident and former
New Jersey Governor Tom Kean.
Earlier this year, I accepted the first
contribution of $10,000 to this
foundation from Times Mirror
Magazines in New York City. So we're
off to a good start.
  Why does  all this matter? At heart,
environmental  education is about
promoting stewardship, a lasting ethic
that recognizes the importance of
healthy natural systems to the future
well-being of our country, indeed of
the entire planet. That is the potential;
that is the promise.
  To dwell at length in the house of
ecology is  to change the way we think.
!t is to see whole systems and intricate
relationships and new possibilities: the
Central American leaf- cutter ant,
equipped with  jaws like scissors; the
I?
dung beetle, which functions as a
miniature waste treatment plant. It is
to open ourselves to new variables and
new knowledge. It is endless
renewal ... it is the richness and the
reality  of nature, its beauty and its
starkness.
  To understand the language of the
environment is to cut across
disciplines  and cultures ... to engage
our intuition as well  as our
intellect ... to draw inspiration ... to
nurture our souls and grasp as best we
can the mysteries of life.
  This  planet is our home . . . our
common property . . .  our legacy. We
dare not treat it  as though we have
another one to go to.
  We cannot afford to keep cutting
down our life-sustaining tropical
forests. We  can't survive without
resources like the Chesapeake Bay or
the  Great Lakes. We must achieve
sustainable, environmentally sound
growth—the integration of our
economic goals with our
environmental needs.
  Environmental literacy can help lead
us to an ethic of stewardship—a sense
of duty to care for and manage wisely
our natural  endowment, our
productive  resources, for the long haul.
  In the end, environmental education
boils down  to one profoundly
important imperative; preparing
ourselves for life and all its surprises
in the next  century. When the 21st
century rolls around, it will not be
enough for  a few specialists to know
what is going on while the rest of us
wander about in ignorance.
  It is my hope, therefore, that by the
turn of the century every citizen will
be fluent in the principles of ecology
and will have a  working knowledge of
the  basic grammar and underlying
syntax  of environmental wisdom.
  The Chinese philosopher Lao-Tsu
wrote two and a half millennia ago:
  In the end, we will conserve
  only what we Jove ... we will
  love only what we
  understand ... we will
  understand only what we are
  taught. (Emphasis added)

  The first step toward stewardship is
awareness. Today, under the
Environmental Education Act, we are
taking that step so that we and our
children and our children's children
may live in  harmony with the natural
systems on  which all life depends, c
 THE  MANDATE
 FIRST
 STEPS
 We  hit  the  ground
 running
 by Lew Crampton
    On October 1, 1991, the provisions
    of the National Environmental
    Education Act of 1990 became
    effective. We at EPA are
 authorized, for the first time in our
 20-year history, to launch a
 wide-ranging initiative to stimulate
 and support environmental education
 and environmental educators.
   Depending upon the Congressional
 appropriations process, the Agency
 should be in a position to put its
 resources where its heart has been by
 providing grants and fellowships to
 promising environmental educators.
   As relative newcomers to the field,
 we've spent much of the past year
 gearing up to implement the new law
 and learning from people who were
 already active. My charge to the staff
 in our new Office of Environmental
 Education has been to listen to
 anybody who would talk to us to
 ensure that our program is aimed in
 the right direction.
   To make certain that EPA is
 listening and building partnerships
 and alliances, we are creating  a formal
 advisory council to assess the  national
 scene and he'p guide us on our way.
 The members of this council will be
 respected individuals from each of our
 constituency groups. Their advice will
 serve to ensure that our programs are
 on target.
   Although the provisions of the new
 act did not go into effect until just
 recently, Bill Reilly had already
 supported a series of internal moves

(Crampton is EPA's Associate
Administrator for Communications and
Public Affairs, which includes (he
Office of Environmental Education.]
                                                                                                  EPA JOURNAL

-------
that enabled the new Office of
Environmental Education to hit the
ground running. As an example, the
Agency invested in the development of
a clearinghouse of detailed information
on those environmental education
products and activities which EPA has
sponsored. We intend to have the
prototype  of this clearinghouse
available for review and critique early
next year.  After we determine that it
does, indeed, meet the needs of
environmental education professionals,
the operation will be expanded to
include all environmental education
materials developed by the entire
federal government.
  Again, our emphasis is upon
producing a selective, truly useful, and
effectively used clearinghouse.
Likewise, we will be designing the
system so  that as much of the
information as possible will be
available through networks such as
ECONET and the Alliance for
Environmental Education's network of
Environmental Education Centers.
  Another initiative is a periodical
called Education Notes. Our office is
distributing this periodical to  almost
every elementary school in the nation.
The intent and content are
straightforward. We want to give
teachers the kind  of information and
tools they  can use immediately. From
personal experiences to poetry to
games, each issue of Education Notes
will be filled with the kind of practical
information that resourceful teachers
can apply  to increase the
environmental component of their
daily curriculum.
  Another initiative is an important
conference on developing partnerships
in environmental education in
Washington on November 19 through
21. At that conference, we will gather
together representatives of key
interest groups in environmental
education  to both learn from them and
get their reactions to our plans. For
example, the new Environmental
Education Act calls for EPA to allocate
several millions of dollars for  grants in
support of environmental education
activities nationwide. To  date, we have
issued preliminary guidance on how to
apply for these grants. Before this
guidance goes final and, more
importantly, before any grants are
awarded, we expect the information
we gather  at our November conference
to guide us in crafting an effective
program. The hundreds of small grants
to be awarded each year should help
to unlock the tremendous creative
talents of educators nationwide and
help stimulate the growth of a more
environmentally aware, and
responsible, citizenry.
  Of particular emphasis in our
initiative will be an expanded,
aggressive internship and fellowship
program to bring hundreds of
additional teachers and students into
positions with federal agencies and
laboratories where  they can develop
and fine-tune their environmental
education expertise. Here our
emphasis will be upon minorities,
native Americans, and others who may
currently be underrepresented in the
environmental and teaching
 professions.
  People have asked me: Why are you
getting all excited about this? What
can teaching kids about living life
gently when it comes to the
environment really mean? What makes
you think that all this can make a
difference when it  comes to solving
some of the most complex
technological and scientific problems
of our age? Well, I've been in this  field
as a regulator and enforcer for over 10
years, and I've seen education work.
  Two years ago, a young student was
at the White House to receive an
environmental youth award from the
President. Not satisfied just to receive
his award,  in front of all the cameras,
reports, and microphones, he asked the
President if the White House had a
recycling program.  Today there is a
recycling program in the White House.
  Bill Reilly, Hank Habicht,  and the
17,000 people of EPA have great
expectations for our environmental
education program. For this  reason, it
is important that we reach an
understanding about what
environmental education entails.
  I don't mean that we need to spend
time word-smithing any particular
definition of environmental
education—the job's too big  and too
important to get bogged down in such
details. What we do need to  achieve at
the outset is an understanding of
where each of us is coming from, to
clarify the scope and mission of each
major player in the environmental
education field, and to get on with the
 job.
  To succeed we need to develop  a
new definition of the three R's—Roles,
Responsibilities, and Relationships. In
terms of definitions, my tendency is  to
be inclusive rather than exclusive. Of
course, we want to support
environmental education activities
which are proven effective. Yet we
also need to stimulate progress by
supporting imaginative ideas which
may sound strange but may yield great
benefits. Just as the strength of an
ecosystem,  or a nation, is in its
diversity, so the strength of our
environmental education  initiatives
will be in their diversity.
  But diversity also needs a context
that provides overall  direction to
where we are going and how we
intend to get there. I am sensitive to
our need to plan strategically and to
keep our energies focused on positive
and progressive programs. This is
clearly an area where all of us must
work together.
  Change for change's sake doesn't
appeal to me. But the need to reform
our educational system is so great that
changes are not only inevitable, they
are essential. We fully intend that our
environmental education activities will
encourage and engender positive
change and will be closely linked to
the America 2000 strategy set forth  by
the President and the nation's
governors.
  We prepare for the coming century
through environmental education,
through fostering environmental
literacy. With more and more voices
clamoring to be heard, it is important
that basic assumptions  and
vocabularies are widely shared and
respected throughout American
society, if not the world. With more
and more local initiatives needed, it is
important that  individuals have the
knowledge  to make wise choices.
  Educated consumers  can become
environmental  stewards; they can
demand—and get—environmentally
safer products, products with less
packaging, and more recycled and
recyclable products.
  Informed citizens can take the
initiative, as members of their
communities or members  of
conservation groups, to address the
daunting problems ahead  of us. Like
reading itself, environmental literacy is
fast becoming an essential competence;
almost certainly, it will be central to
any successful  strategy  to grapple with
the enormously complex issues of the
next century.
  At EPA it is our hope that by the
turn of the millennium, every citizen
will be fluent in the principles of
ecology and will have a working
knowledge  of the basic grammar and
underlying  syntax of environmental
wisdom.  D
SEPTEMBER/OCTOBER 1991
                                                                                                                 13

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   THE  MANDATE
   THE   CHALLENGE
   Will we  end  up where we're headed?
    by Thomas H. Kean
      Three years ago New Jersey tourism
      officials wanted to find out
      whether the state's new
      clean-ocean programs were
   restoring the confidence of beachgoers.
   They surveyed visitors to the shore
   and found startlingly widespread
   ignorance.
     And  where there was knowledge, it
   was usually twisted. For example,
   several people said they'd heard of
   "red tide"—and they thought it was a
   brand-name chemical. One woman
   knew that the New Jersey Department
   of Environmental Protection was
   conducting fly-over ocean testing, and
   she understood that to mean the
   department was lowering people out  of
   a helicopter to dip their toes in  the
   water.
     Last summer, the WaJl Street  Journal
   released the results of a poll showing
   that 80 percent of Americans  call
   themselves environmentalists. And yet
   in that  same poll, nearly 55 percent
   could not recall a single instance over
   the past six months when they bought
   one product instead of another for
   environmental reasons.
     The National Science Teachers
   Association conducted a survey of its
   own. It  found among high schools in
   the United States, one-third offer no
   physics course, one-fifth no chemistry,
   one-tenth no biology, and  a full
   three-fourths no Earth or space
   science. It's possible, then, that  your
   child has no access to basic: biology or
   Earth science in her own school.
  (Kean is President of Drew University.
  He served as Governor of New Jersey
  from 1982 to 1990, chaired the
  National Wetlands Policy Forum in
  1988, and is on the board of World
  Wildlife Fund.]
   These are three widely different
 surveys, to be sure, but their numbers
 add up. Compare them with the
 mounting problems of global warming,
 acid rain, ocean pollution, ozone
 depletion, wetlands loss, and the
 massive yearly extinction of countless
 species. They add up, or more aptly,
 subtract down, to a disturbing deficit
 of ecological understanding and action.
 It is what I call an environmental
 deficit. The world we depend upon for
 our sustenance cannot long sustain us
 at this rate of waste and wanton abuse
 of scarce resources. And yet few of us
 are learning or applying the lessons we
 will need to save our earth.
 Several people said they'd
 heard of "red tide"—and they
 thought it was a  brand-name
 chemical.
  The environmental deficit is in part
economic. By 1996, it could cost more
than $100 million a year just to
operate and maintain the federal
Superfund sites in my own state of
New Jersey. Some experts estimate that
the federal bill for Superfund cleanup
will reach $500 billion over the next
four to five decades. This money could
have been used to fund more Head
Start programs, or solve the health
insurance crisis, or fund any number
of innovative urban enterprise projects.
Instead it is the price we must pay for
the  "out of sight, out of mind" attitude
toward waste disposal and pollution
that prevailed for much of this
century.
  But for all the fiscal costs, there is
another environmental deficit in this
country.  It is a  deficit in awareness of
our precarious position, a deficit in
understanding how much we must do
to change the Western world's abusive
14
 policies—in short, a deficit in
 education.
   We are in the midst of the
 Information Age, but lost in the reams
 of data is any rational method of
 thinking about how our decisions
 affect the world we inhabit. We are not
 teaching enough about how to connect
 science with policy. As Roy Vagelos,
 the chairman of Merck & Company,
 writes, "It is disturbing that the men
 and women who will be the country's
 leaders in the 21st century are not
 being equipped to think intelligently
 about the environment, energy, space,
 defense, and biotechnology."
   We have  confused information with
 intelligence. Our culture rewards
 mastery of the first and presumes
 mastery of the second. That's why
 "Trivial Pursuit" is so popular, and
 television game shows like "Jeopardy."
 But as David Orr of Oberlin College
 contends, education must be about
 more than collecting raw data. Our
 goal, he writes, should be "to connect
 intelligence, with its emphasis on
 whole systems  and the  long term,  with
 cleverness,  which is being smart about
 details." Orr argues that an economist
 who lacks even the basics of ecology
 cannot accurately calculate the Gross
 National Product: "We add the price of
 the sale of a bushel of wheat to the
 GNP while forgetting to subtract the
 three bushels of topsoil lost  in the
 production."
  If we allow our environmental
 deficit to grow, we risk  danger both to
 our economy and the health and
 well-being of our posterity. To
 maintain a shallow understanding of
the environment is to be transfixed by
a small but tangible problem like Alar
while ignoring a greater but more
mysterious risk like radon.
  During my term as governor, several
hundred barrels of  radium-
contaminated soil were

                      EPA JOURNAL

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Browning-Ferris Industries' Garbage Museum
in San Jose, California, is designed to show
how much Americans throw away daily, how
this practice damages the environment, and
how recycling can help.
Bob Samples photo. I'njjrrf \\'!l.l)


 SEPTEMBER/OCTOBER 1991
unearthed in one New Jersey
neighborhood. Several families were
forced to leave their homes while we
dealt with the problem. We looked
everywhere for a place to dispose of
the soil safely. Expert after expert
assured us there was virtually no
danger to human health as long as the
soil was open to the air and not
trapped under a building. Still, every
New Jersey community we approached
rose up in fear and anger at the
suggestion that we dispose of it there.
If people had known enough about the
relative risks, my administration could
have saved millions of taxpayer dollars
and enormous political capital.
  Addressing the need for better
environmental education will be
difficult given the present state of
affairs. Simply put, our public schools
are failing our children, and we must
do all we can to reverse the course.
Once you could  live the American
Dream through hard work and
perseverance. But today that's  no
longer true. The 21st century worker
will need to offer more than  the sweat
                                                                                                              BFI photo.

                                                                                 of his brow; he will need to know
                                                                                 computers, understand other cultures,
                                                                                 and perform complex tasks.
                                                                                   In short, the citizen of the next
                                                                                 century must be able to think
                                                                                 intelligently and critically—and that
                                                                                 critical thinking will apply to more of
                                                                                 life than the job site. Our social,
                                                                                 economic, political, and certainly our
                                                                                 environmental problems are more
                                                                                 complex than ever and demand
                                                                                 intelligent choices from each citizen.
                                                                                   Thankfully, Americans are beginning
                                                                                 to recognize the need for better
                                                                                 environmental education. They
                                                                                 understand that our nation's poor
                                                                                 grades in science and math are
                                                                                 ominous portents. And they are
                                                                                 coming to the belief that they can't
                                                                                 rely on the experts alone to heal the
                                                                                 Earth. The Wall Street Journal study
                                                                                 indicated that better than 50 percent
                                                                                 believe it will take fundamental
                                                                                 lifestyle  changes, rather than scientific
                                                                                 breakthroughs,  to effect dramatic
                                                                                 changes  in the environment. One man
                                                                                 told the Journal, "Changing the way
                                                                           15

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                                         Few of us are learning or
                                         applying the lessons we  will
                                         need to save our earth.
   we live is a little more sure, the way I
   see it."
     I see it the same way. At EPA
   Administrator Bill Reilly's request, I
   have agreed to head a new effort called
   the National Environmental Education
   and Training Foundation  (NEETF),
   which is all about changing ^the way
   we live. NEETF is a non-profit
   partnership between government and
   private groups, chartered by federal
   legislation and aimed at fostering a
   new environmental ethic through the
   powerful tools of education and
   training.
     Our vision is both compelling and
   collaborative:  We want to  promote a
   global commitment to meeting the
   needs of the present while ensuring
   that our children and grandchildren's
   children can meet their own needs. We
   want to instill  in the minds of people
   throughout America and, indeed,
   throughout the world, the idea that
   sustainable development holds the key
   to a better life for us all.
     Right now, there are hundreds of
   organizations, many of them
   outstanding, with clear and noble
   missions. Some are trying to increase
   the  pool of environmental
   professionals in our country, while
   others try to build environmental
   awareness among all citizens. But
   these efforts are scattered around the
   country, and they often operate on a
   shoestring budget. For one reason or
   another, they don't get the publicity or
   the support they deserve. Many of
   them would benefit by talking with
   one another or joining forces on a
   project, if they  had the chance. At the
   same time, many bright young people
   consider careers in
   environment-related areas  but see little
   financial reward.
    The  foundation represents  the first
   attempt in our nation's history to bring
   together these diverse individuals and
 organizations. Our hope is that it will
 be an information clearinghouse, an
 idea center, and a fundraiser. We hope
 to teach, to cajole,  to trumpet the good,
 and to collaborate.
 • Through a resource bank and a
 comprehensive directory, the
 foundation will be a place to which
 the public can turn for information
 about and access to environmental
 education and training programs across
 the country.

 • Through a staff of environmental
 experts, the foundation will help
 individual groups expand the reach of
 their own education and training
 efforts.
 • Through annual competitive grants,
 it will support outstanding programs,
 recognizing and emphasizing those
 that can be duplicated elsewhere.
 • Through a combination of grants and
 consulting, the foundation will be a
 catalyst for the training and retraining
 of professionals in all fields—from
 accountants to factory foremen to
 CEOs—to make them partners in
 creating a more environmentally sound
 and productive workplace.
 • And through an endowment fund, it
 will provide scholarships and
 fellowships to deserving students who
 commit themselves to environmentally
 related research or careers.
  The foundation's strength will be its
 public/private partnership. I say that
 from experience. Some  of my proudest
 accomplishments as governor came
 about through a partnership between
 government and the private sector.
 One example was our state's  hugely
 successful Commission on Science and
Technology, which brought
 industrialists, academics, and
government leaders  together to
promote investment in our state
 through high technology "incubators"
 at a number of state universities.
 Another example was the National
 Wetlands Policy Forum, which
 achieved real breakthroughs because
 developers, environmentalists,
 bureaucrats, and academics worked
 together. The foundation will look for
 opportunities like these. It will give
 everyone a chance.—the business  owner
 and the bureaucrat, the activist and the
 philanthropist—to combine resources,
 both financial and intellectual, to  build
 an environmentally safe and
 economically sound future.
   The foundation will allow the
 teacher and the production line
 supervisor to talk together about how
 that particular factory cuts its
 environmental deficit and how it can
 cut it more.  It will be a place where a
 town manager can turn for ideas about
 reducing waste in his or her
 municipality. It will be a place a
 corporate leader can call to find
 speakers, documentaries, or training
 manuals on  the environment. It will be
 a meeting ground and  a funding broker
 for environmental education and
 training organizations that want to join
 forces on common goals. And through
 its scholarships, it can be a breeding
 ground for the next generation of
 leaders in this area.
  My hope is that the foundation can
 marshall the energy and all the
research that is building across the
country so we can begin to erase our
environmental deficit, both fiscal and
educational. An old Chinese proverb
 holds that "if we do not change our
 direction, we will end  up where we
are headed." The National
Environmental Education and Training
Foundation is our best hope of
changing direction toward a
sustainable economy and a safer
world, a
16
                                                                                                        EPA JOURNAL

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"WHAT  DID
YOULEABN
TODAY?"
Much more
than the
three  "R's"
by Jeff Welsch
                          PREPARING  OUR  YOUTH
                                                                     	to*
(Welsch is a public information officer
in the Wisconsin Department of
Natural Resources.]

SEPTEMBER/OCTOBER 1991
   isconsin parents are getting some
   unique responses to the
   time-worn question, "What did
   you learn in school today?" Let's
listen in on the dinner conversation of
the fictional Badger family.
 Fourth-grader Bucky: "We did this
really neat game in gym. The teacher
made us play 'Hooks and Ladders,'
and we pretended we were salmon and
we had to get past a bunch of stuff to
get to a safe lake. I got to be a fish
trying to swim up the river, and there
were some kids pretending to be
fishermen trying to catch me, and then
I had to jump over a dam, but some
more kids were eagles trying to grab
me to eat me. Then when my friend
Jimmy got to be a fish
 Seventh-grader Becky: "That's weird!
We got to do this neat experiment in
science class to see how ground water
gets contaminated and spreads to other
people's wells. There was a big box
filled with sand, with a bunch of
monitoring wells in it. We had to try
                                                                            17

-------
  Environmental games
 can make learning fun.
                           on phulu. i'VV'-St^vcns I'oinl.
to find where the contamination
started by testing the pH of the wells
with litmus paper. It was amazing how
far the pollution spread—almost all the
wells got contaminated, and the closest
ones were real bad."
   Four-year-old Betsy:  "We made big
bubbles with those rings that hold pop
cans together. The man said we have
to always throw them away because
birds can get them on their necks and
die."
  Eleventh-grader Bobby: "I started a
new water color in art  class today.
First, we all got a fact sheet on an
endangered species to study — mine
was on the Massasauga rattlesnake.
After we studied the fact sheet, we had
to sketch a  habitat that would have
everything the species  needed to live
and have the proper environment so it
could be safe and reproduce."
  From the Wee Recyclers program for
preschoolers to special materials
developed for older students, with
study guides and Project WILD
(Wildlife in  Learning Design) and
Project Learning Tree activities for all
grades, Wisconsin students are
(always) exposed to environmental
education.
  But the interesting thing is,
Wisconsin students can't sign up for
Environmental Education class when
they register for school—and they don't
need to! That's because environmental
education  is infused throughout the
curriculum at all grade levels.
  "Our goal  has been to frame
environmental issues as background
for basic educational activities," said
Cathy Cliff, education section chief for
the Wisconsin Department of Natural
Resources. "Requiring K-12 courses in
environmental education would be a
significant burden on teachers and
schools, which already have many
required subjects to teach. Rather, we
ask that reading, writing, and
arithmetic be taught using familiar
issues such as waste disposal, clean
water, and wildlife management."
  Infusing the environment into the
curriculum is only one part of what
makes Wisconsin's environmental
education efforts a success. According
to Cliff, the combination of history,
tradition,  partnerships, and action has
led to the state's nationally recognized
education program.
                    FRANK & ERNEST  BOB THAVES
                               Frank and Ernest reprinted by permission of NEA, Inc.
                                                        iff'   I
                       A  PAT£  WITH
                                       °t/r
18
                                                                                                    EPA JOURNAL

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                                                                          Wisconsin schools integrate
                                                                          environmental issues into their
                                                                          regular curriculum.
" ... we  ask that reading,
writing, and arithmetic be
taught using familiar issues
such as waste disposal, clean
water,  and wildlife
management."
  "Taken singly, the environmental
education programs that we're using
are not so different from what people
are doing across the nation," noted
Cliff. "But when you add together the
many facets of our program—all
founded in the history of land
stewardship and progressive tradition
that is unique to Wisconsin and
backed by state law—then  you can see
how we are different."
  Wisconsin's agricultural  heritage has
instilled in many residents, urban and
rural alike, a high regard for the land
and its use. The state also carries the
legacy of two great, pioneering
environmentalists, John Muir and Aldo
Leopold.
  State laws requiring  conservation
education were already on  the books
in the 1930s. And since 1985,
teacher-education graduates in science,
social studies, agriculture, early
childhood, and elementary education
must have competency in
environmental education. That
competency requires that new teachers

SEPTEMBER/OCTOBER 1991
have knowledge of the wide variety of
natural resources, methods of
conserving natural resources,
interactions between living and
nonliving elements of the natural
environment, and the ways citizens
can participate in the resolution of
environmental problems.
  Most importantly, environmental
education in Wisconsin emphasizes
teaching kids how to think, not what
to think. "The premise is that our
children learn how to think and
evaluate problems and solutions,
rather than learn what we think  are the
right or correct answers," said Cliff.
  A mathematics problem has one
answer. But an environmental
problem, like religion or politics, may
have several answers.
  "We want Wisconsin children to
become adults who understand that
each decision comes  with a price tag
on our ecomony, social structure,
environment, emotions,
traditions—and heirs," added Cliff.
"That knowledge, along with the tools
to make informed decisions and  the
realization that we have to take
responsibility for our own part in the
problem, will result in better answers."
  Then there's the cooperative
approach. Environmental education  is
officially championed by the state's
Department of Public Instruction,
which is supported by the Department
of Natural Resources, the University of
Wisconsin's educational system (the
University's Stevens Point School of
Natural Resources, in particular), the
University's extension program, private
nature centers, and the Wisconsin
Association of Environmental
Education.  They all play major roles.
Together, they train the teachers and
provide the tools—study guides, fact
sheets, Project WILD (Wildlife In
Learning Design),  Project Learning
Tree, curriculum guides, and much
more—so that teachers can be informed
and feel comfortable with the subject
matter.
  Environmental education continues
to move forward. New on the scene,
and yet to make their full presence
known, are a Wisconsin Environmental
Education Board, the Center for
Environmental Education, and the
Environmental Education Grants
Program.
  What really has made environmental
education work in Wisconsin,
according to Cliff, is the approach
taken  to get things done. "We just do
it," she said. "We  use the resources we
have to do  what we can. We do it well,
and this generates more support for the
program."
  What did Bucky, Becky, Betsy, and
Bobby learn in school  today? Much
more than just reading, writing, and
arithmetic,  c

-------
   PREPARII|GJJRVOIITH
   WHAT  THE  FAMILY  CAN  DO
   Match  a  visual  lesson  to a  verbal one
   by Mary Metzger
   and Cinthya A. Whittaker
  (Mefzger and Whitfaker are mothers
  and child-safety consultants. They
  also serve as lobbyists on Capitol Hill
  for child safety and accident
  prevention issues. Ms. Whittaker works
  for The Nature Conservancy, an
  environmental group.]
   Each time we wash the dishes, mow
   the lawn, prepare a meal, drive a
   car, do the laundry, or turn on a
   lightswitch, there is a resulting
effect on the environment. Learning
what these effects are and working to
improve the results have become an
immediate mission for many of us. But
how do we ensure success for the
long term?
  This question can be answered in
one brief imperative: Share the
knowledge with your children. Build
their lives on the fundamentals of
respect and nurturing of their planet.
After all, we will pass it into their
hands, just as the  previous generation
passed it into ours. They must take an
active role in the Earth's care—the
sooner, the better.
  Demonstrate by action how to
assume responsibility, and explain
why action is vital. Don't worry that
the information you impart  is too
technical or advanced. Environmental
information can be tailored  to suit
children's individual needs. You'll be
surprised at their readiness  and
willingness to participate in the
learning process.
  The best advice we can offer is to
start slowly. Do your homework. Focus
on the issues that  are of greatest
concern to you. Perhaps you are
concerned with your external
environment—the water, land, or air.
Perhaps the effects of consumerism
weigh on your mind. There  are a
number of fine books and magazines
on the market  to help you decipher the
mass of information.
  As you focus your newfound
knowledge on the children in your
care, remember that when dealing with
pre-school children, the basics are
important. How can a three- or
four-year-old understand the concept
of air pollution if the concept of air is
not even fathomable? Here's where
creativity comes in—where  memory of
all those elementary school  science
                                                                        Sharing a sunset together on Dig Bay dc
                                                                        Noc near Garden, Michigan.
experiments will come in handy.
Presenting a visual lesson
accompanied by a verbal one is always
much more effective, and much more
likely to be retained. Using activities
as a learning tool will not only teach
specific concepts but also nurture a
broader understanding of the
interconnectedness of all nature's
beings and natural processes.
  Such activities and projects can run
the gamut and can help you and your
children appreciate the wonder of
Earth's natural processes. As we
mentioned before, they can take the
form of "science" experiments or can
be much simpler alterations to daily
activities. Decide what's best for your
family and begin acting! Here are a few
ideas:
20
                                                                                                EPA JOURNAL

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                                                          Since we mentioned the concept of air
                                                          as being a particularly tricky one for
                                                          younger children, try making a
                                                          pinwheel and talk about how air
                                                          moves although you can't see it. Open
                                                          up the discussion to include wind
                                                          power and energy.

                                                            You'll need four items:
                                                            Square piece of paper
                                                            Straw
What lives at the shoreline? A family
outing with nets can be a real learning
experience.
  Paper fastener (the kind with
  head, like a nail, and two
  prongs that open up)
  Scissors.


• Make diagonal cuts on each of the
four comers of the paper toward the
center. (Leave plenty of room in the
middle to  insert the fastener,)

• Pull one corner of each of the
"triangles" toward  the center so that
the  corners overlap slightly.
• Using the prongs of the fastener,
make a small incision at the center and
insert the fastener through the
overlapping corners. Spread the prongs
apart slightly but not so far apart that
they won't fit into the straw.
«• Insert  the prongs of the fastener
through one end of the straw to fasten
the  paper pinwheel to the  straw. It's as
simple as that.
* Note: If your children are interested
in decorating the pinwheel, this
should be  done before the  paper is cut
and fastened to the  straw.

  Other activities: To further show
"how air works," hang laundry
together and talk about the sun's heat.
While you're doing it, stretch a rubber
band between two  clothespins on  the
line. Check the rubber band in a few
days, a week, and couple of weeks if it
 SEPTEMBER/OCTOBER 1991
                                                                                                                   21

-------
  lasts. If it deteriorates quickly, you
  may live in an area with poor air
  quality. You can talk more about the
  air pollution in your neighborhood and
  what can be done about it.
  Water
  To learn about the water cycle, try this
  simple experiment. You'll need:
    A large plastic bowl (if a clear
    plastic bowl is available, so much
    the better)
    An empty mug or cup

    A piece of plastic wrap large
    enough to cover the top of the
    bowl
    A stone or other "weight."

  • Place the mug upright in the middle
  of the bowl.
  • Fill the bowl with a few inches of
  water (not so much that the water
  begins to fill the mug, which  should
  remain empty).
  • Cover the bow! with the plastic
  wrap, making sure it is securely
  fastened.
• Put the rubber band around the lip of
the bowl to make it air tight. String or
tape  may be used for the same
purpose.
• Set the stone or weight in the middle
of the plastic cover directly above the
mug. During the experiment, the
weight of the stone will cause the
water to collect in one spot over the
mug  so that it will fall into it.
• Place the bowl in a sunny place and
watch.  You'll soon see how the
evaporated water condenses on the
underside of the plastic cover and,
when enough has collected, falls into
the rnug, like rain!
  Water is the basis  for all plant and
animal life on Earth  and as such
should be considered precious and
never wasted. Let your children
conduct a home analysis and see
where savings can be made.
  To see just how dependent we all
are on water, try this little experiment.
When your household gets up in the
morning, each of you should put a
small notepad and a pencil in your
pocket. Each time you use water
during  the day, make a note of it (i.e.,
tooth brushing, cleaning the fish bowl,
filling ice trays, flushing the toilet). It
won't be easy to tell how  much water
you use, but you'll be surprised at how
many times you do use it. Your list
should be very long. Think about how
much is used, multiplied  by the
members of your household! This is an
excellent project for  older children.
                                       Land
                                       Increased pressures from our
                                       burgeoning population are placing
                                       serious stresses on the
                                       land—everything from overburdened
                                       landfills to exhausted soil. The best
                                       help a family can lend to this situation
                                       is to recycle. Once your home
22
recycling is set up, consider the trash
found in our public areas:

• Organize your family, school, church
group, or neighborhood to clean and
recycle trash found in a designated
area every week. It could  be the local
park, beach, or picnic area.  You
choose.

• Make a concerted effort to stick to
your schedule of tending  the area you
have chosen once a week, or even once
a month. Pick  up all the trash you
find, recyclable or not. Have a contest
to see who picks up the most in a day
and reward that person with an
"eco-prize." It  could be a  nature book
or poster, a T-shirt from an
environmental organization—anything
you can think  of. If you recycle the
metal cans you find at a place that
pays you for them, the proceeds from
your collection can be used  to buy the
prize. Or you could save your earnings
over the course of a year and do
something really special with the
money, like making your group a
member of your favorite environmental
organization or adopting a whale or an
acre of rain forest.
  In summary, we have a
responsibility to preserve  and  protect
not just one another, but all  those with
whom we share the air, water, and
land. Use your conviction,
commitment, and knowledge to guide
you and your children. Your positive
action will prove to be one of the best
legacies you leave to your children for
it will encourage them to follow your
lead as they grow into adulthood.
There is so much more you  and your
family can do.  Q
                                       This article is adapted from THIS
                                       PLANET IS MINE by Mary Metzger
                                       and Cinthya P. Whittaker. Copyright
                                       (cj 1993 by Mary Metzger and Cinthya
                                       P. Whittaker. Printed by permission of
                                       Fireside/Simon & Schuster Inc.

                                                              EPA JOURNAL

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PREPARING OUR YOUTH

LEARNING  THEATRICALLY
Let's  use the right  brain
by Peyton  Lewis
In the musical play "Willa and Wetlands," three muskrats, right, invite Willa to join
them in their lodge.
   Last year Congress passed a new law
   calling for environmental
   education. Environmental
   education: Sounds good, but what
does it really mean? Most of us who
call ourselves adults never heard of it
when we were growing up.  There can
be no question that we adults need
environmental education ourselves.
But to achieve any dynamic and
long-lasting effect on the environment,
we need to target young people, who
(Lewis is founder and president of the
National Children's 7'heater for the
Environment. She was an EPA
employee for 12 years, serving both  in
Region 6 and at Headquarters.)

SEPTEMBER/OCTOBER 1991
are the future of this planet. If we
teach them to have concern for the
environment, our children just might
give us some lessons in responsible
environmental action as well.
  A case in point: A recent New York
Times article on the "eco-smart" child
detailed stories of vociferous children
who are educating their parents about
all manner of environmental
issues—whether or not the parents
want to hear. Children have the
advantage of taking fresh  approaches
to the environment without suffering
from bad habits  that adults have spent
a lifetime developing.
  So how do we educate  our children?
What will appeal to the hearts and
minds of children and help develop a
new environmental  ethic? One unique
and exciting approach is by presenting
environmental information through the
arts. The National Children's Theater
for the Environment (NCTE) has
developed a program that allows
young children to process information
in an  experiential way so that the
information becomes a part of
them—and not just  another fact they
learned in school. Here's what we're
doing and why we're doing it.
  Traditional environmental education
as confined to physical science classes
has been less than successful in
making children excited about the
environment and anxious to approach
solutions creatively. According to an
EPA Task Force report released in
1990,  focusing on science classes "fails
to demonstrate and  institutionalize the
cross-disciplinary nature of
environmental issues." Clearly, we
need to think more  broadly in our
approach to teaching children about
the environment.
  The 1990 report stressed that we
need to infuse the entire curriculum
with environmental education so that
children will be able to draw
connections to the environment from a
whole variety of disciplines. NCTE
operates on the idea that children
learn in many different ways, and we
want to engage all of their senses in
lively  interactive learning.
  When environmental  subjects are
confined  to the science curriculum,
one problem arises from the inherent
tendency of many science teachers to
appeal only to the analytical
(left-brain) learning  styles of children.
According to a 1989 publication
released by  the National Education
Association (NEA), studies on child
learning reveal that  the right and left
hemispheres of the brain process
information differently. The left
hemisphere processes information
sequentially, analytically, serially, and
rationally. The right side grasps whole
ideas,  patterns, and  connections and
understands intuitively. The NEA
affirms that young students approach
reality through imagination, and the
arts are an integral part of how they
learn.  NCTE, taking advantage of that
research,  has designed a nationwide
effort to engage children's interest and
involvement in the environment
through a whole spectrum of  art forms.
  The centerpiece of the NCTE arts
package is a live play performed for
children in kindergarten through
fourth grade at their own school. The
play is designed to be performed in the
round, so that students can be close to
the performers and the actors can
                                 23

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interact directly with the children. The
play stresses a humorous approach
that avoids any hint of preachiness or
talking down to the students. The
performance is followed by a teaching
videotape for use in the classroom,
which reinforces the ideas first
presented in the play. It is designed to
lead children in follow-up classroom
activities that engage them  in art,
drama, dance, music, sculpture, and
poetry.
   Through the videotape, children can
join in the activities and produce their
own art  work expressing their
understanding of the messages
conveyed by the play. They can write
their own songs and create their own
dances and dramatic presentations.
The poetry section  prompts children to
make action statements about steps
they personally can take to preserve
the environment. Each videotape is
accompanied by a resource guide
containing suggested classroom
exercises and outside excursions that
further reinforce important messages
well after the NCTE performance. The
program is designed to include a
home-fun kit with activities that the
children can do with their parents,
further extending the reach of the
project.
   NCTE's pilot project was performed
in May 1991 in the Alexandria,
Virginia, schools. Funding was
provided by the National Safety
Council  and EPA, with other
assistance from the National Oceanic
and Atmospheric Administration.
Central to the project i.s "Willa  in
Wetlands," a musical play that tells of
a little girl who enters the wetlands
because she has heard they hold a
treasure. She is searching for gold or
silver, but instead she finds another
kind of treasure.
  Along the way, Willa meets a
number of animals and plants who live
in the wetlands and comes to
appreciate them through her exposure.
She meets pink shrimp who don't
want to lose their comfortable shrimp


The right side grasps  whole
ideas, patterns,  and
connections and understands
intuitively.


beds. She is surprised to find a rock
band made up of rockfish with a lead
singer named Wild Rice. Wild Rice
sings her a  snappy Rap song that  is as
contemporary as today's school yard.
Other wetlands creatures are a bald
eagle ashamed of being bald, a trio of
crabs concerned about their weedy
homes, and three rnuskrats who want
her to join their lodge in the marsh.
The Great Blue Heron tells her what
she can  do  to save  the wetlands, and
Willa realizes what the wetlands
treasure really is.
  Follow-up activities to this play
include  a trip to a real wetland where
children can look and see and feel the
environment. When children cannot
make such a trip, they are encouraged
to paint different habitats with
watercolors or create  soft sculptures in
clay, fabric, or papier-mache. A variety
of exercises with pantomime and
music allows the children to create
their own experience of the wetlands.
       The National
   Children's Theatre
 for the Environment
    uses humor and
 imagination to reach
youngsters. This bald
 <.'<'j/j/i', a character in
         "Willa and
      Wetlands, " is
     ashamed of his
          baldness.
  NCTE plans to expand this program
across the nation through the help of
theater departments of major
universities and community colleges.
Because of the opportunity for stage
performance and production
experience for their students, the
college and university theater
departments are willing to deliver
NCTE plays to the  local elementary
schools.
  Besides seeking general operating
funds, NCTE  is looking for local
funding to go to local universities for
performances in local schools. We
believe that this kind of local package
will attract businesses that want to
contribute toward environmental
education in their own communities.
NCTE is also  seeking supplemental
support for the promotion and
distribution of NCTE programs from a
variety of community-based voluntary
 organizations.
  The first subject  for an arts package
was wetlands protection, followed by a
package on indoor  air pollution. The
package concept is easily adaptable to
accommodate many different
environmental subjects, but the focus
will continue to be on what the
individual child can do to make a
difference. It is very important not to
overwhelm children with grim tales,
but rather to focus  on positive
solutions.
  NCTE also offers a full line of arts
services tailored to the individual
needs of groups that want to develop
environmental education programs for
children, including videotapes,
workshops, educational materials,
teacher training, and original plays.
We can  develop specific programs for
educational institutions, corporations,
government agencies, or
community-based service organizations
that wish to use theater or allied  arts
to teach an important environmental
message.
  Teaching environmental information
to young children through  the arts is
just one of many ways to do it, but we
believe it is a significant approach.
Think back on your own elementary
school experiences and recall which
ones left a lasting effect. Can you still
remember a poem you memorized? A
song you learned? Remember what it
felt like to be in the school play? It is
these memories that we are trying to
link with sound environmental
messages that will  last a lifetime, n
                                                                                                     EPA JOURNAL

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(WARING  OUR YOUTH
THE GAMES  CHILDREN  PLAY
Even Verminous  Skumm is made
of recycled  materials
 by Jack Lewis
The Toxic Crusader and his band
do battle with evil polluters.
   Environmental education need not
   be confined to America's
   classrooms: Kids today do not have
   to stop learning about the
environment once  their lessons are
over at school. They can continue
picking up valuable ideas, often in
extremely kooky ways, from the
moment they return home to the
moment they go to bed. How?  By
playing with environmental toys, by
participating in environmental games,
and—in some households—by playing
computer games hooked into their
family's personal computer. The range
of educational or quasi-educational
products catering to these various
leisure markets is already quite
extensive and constantly growing.
Here's a brief and impressionistic
survey of the fun-oriented
environmental toys now available.
  Two major lines of "action"
toys—Captain Planet and the Toxic
Crusader—present environmental
themes in packages comprehensible to
kids four through seven. "Action toys"
are plastic figures approximately 4
inches high, with moveable arms and
legs, retailing for a very affordable
price in the $3.50 to $5 range.
Customarily, they are marketed in
clusters, complete with heroes and
villains, and children first learn the
characters' identities by watching
syndicated TV cartoon shows that
create a "pre-sold" market for spin-off
products.
  Captain Planet, the creation of the
Turner Broadcasting System (in
conjunction with DIG Enterprises), is  a
pro-environment superhero who stars
in a popular cartoon show that airs in
many major markets. Kids who like
that show can become honorary
"Planeteers" by joining Captain
Planet's fan club, by buying his series
of action toys ($4.99 each), and by
playing his special board  game,
Captain Planet and the  Planeteers
($12.99). Captain Planet and his
Planeteers wear  the white hat of
eco-virtue; the Captain's enemies are,
needless to say,  the dregs of the Earth.
For instance, among the "eco-villains"
featured in both the action line and the
board game is a  character named
"Verminous Skumm," half man and
half rat, "an underground eco-villain
plotting to mold the world into his
own dirty image."
  Captain Planet toys also typify the
new trend toward green packaging and
green manufacturing that  is sweeping
many sectors of  the U.S. toy
industry—and U.S. industry in general.
For instance, purchasers of Captain
Planet action toys are enticed with the
following information printed on the
package cover: "These figures are made
with 100 percent recycled materials,
and 10 percent of any sales proceeds
go to the Planeteer Foundation, which
fosters environmental protection
activities." Each package also includes
an "Environmental Tip," such as
"Turn off appliances; don't waste
electricity."
  Playmates's Toxic Crusader toy line
offers more of the same. First kids
learn about the series' characters by
watching a cartoon show  based on the
popular four-part cult movie, The
Toxic Avenger. Then they run out and
buy Toxic Crusader action toys and
other paraphernalia, ranging from a
grotesquely ugly costume called
"Toxie's Hideously Deformed Dress-Up
Set" ($9.95) to "Toxie's Light-Up Battle
SEPTEMBER/OCTOBER 1991

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   Mop" (complete with American flag!).
   perfect for cleaning up hazardous
   waste ($7.40), to Toxie's Toxic Waste,
   "the green toxic glow-in-the-dark stuff
   that turned Toxie from nerd to
   hideously deformed creature of
   superhuman size and strength" ($2.15).
   Toxie, of course, is the fearless Toxic
   Crusader, who like his more popular
   cousins, the Teenage Mutant Ninja
   Turtles, owes his super-human
   strength to a dunking in  nasty
   environmental poisons. Monstrously
   muscular Toxie, a former 98-pound
   weakling,  leads a "band of deformed
   do-gooders" as they  do "battle with the
   evil pollutant mutant Dr. Killemoff"
   and his wicked cohorts.
     For kids in the next age group—8
   and up—there  are plenty of
   environmental toys and games now on
   the market. The Kit Company's Green
   House Game ($18), a board game
   aimed at children 8 and up, involves
   advancing from room to room in a big
   house and pausing in each room to
   determine what environmentally
   sound decisions a kid can make
   without leaving his home. Every good
   decision is rewarded with an
   "Environ-Mind Certificate" as well as
   an "ecopoint."  Whoever first gets 10
   ecopoints wins the game.
     A broader universe of environmental
   problems is explored in Aristoplay
   Ltd.'s Pollution Solution: The Game of
   Environmental Impact ($21), aimed  at
   two to six players, ages 10 and up.
   This game requires players, either
   cooperatively or in competition, to
   clean up a mythical township by
   making decisions about water use,
   family planning, recycling, and other
   matters. Another intelligent board
   game is L. Dawson Mason's Recycling:
   A Solid Waste Management Board
   Game ($19.95) for two to four players
   ages 12 and up. Players get award
   cards for "clean and consistent
   sorting" and "Fine!" cards when they
   make a recycling error. Organized on a
   more factual basis is the new Great
   Lakes Pursuit Game,  marketed by Ohio
   Sea Grant; modeled after Trivial
   Pursuit, this $24 game—aimed at
   teens 14 and up—consists of questions
  and answers that impart valuable
   information about the history, culture,
  geography, and  other characteristics  of
  the Great Lakes. The contestant  who
  knows the most answers advances
  fastest around the playing board and
  wins the game.
    Computer games are the aristocrats
  of environmental games; the most
In the computer game SimEarth,
players can subject their planet
to multiple disasters—and then
rescue or destroy it.
expensive and the most educational,
they are also the most sophisticated,
catering to teens 13 and up and
appealing to adults as well. Of these,
two in particular— Earthquest and
SimEarth—stood out in my estimation.
  Earthquest ($79.95), marketed by
Earthquest, Inc., presents students with
a lively and  entertaining
mini-encyclopedia covering more than
150 environmental, geographical,
demographic, and  historical subjects.
The subject matter is brought  to life
through dozens of  interactive  ploys
(such as quizzes and games),
imaginative computer graphics and
animation, recorded samples of music
and languages (including Croatian and
Swahili!),  43  maps, and a variety of
charts and tables.  High-tech Earth
Questers begin as  members of the
Earthquest Exploration Team and
aspire through skill and daring to
become "Global Environmental
Heroes." As of September 1991,
Earthquest—formerly only a
Mac-compatible product—is
IBM-compatible as well. (As EPA
Journal  went  to press, Earthquest Inc.
had recently released a brand  new
computer game, entitled Ecology,
which computer game fans may want
to investigate.)
  SimEarth, a new computer game
from Maxis ($69.95), is even more
ambitious than EarthQuest in  that  it
does not confine the player to planet
 Earth. Earth is only one of seven
 ready-to-evolve planets that the
 SimEarth player can subject to varying
 conditions of climate, evolution,
 mutation, pollution,  and  continental
 drift. Through skillful manipulation of
 this complex software package, the
 player can experience the often
 surprising impact that diverse factors
 have on each other when they interact.
 Wars occur, volcanoes erupt, the
 Greenhouse Effect causes flooding, and
 nuclear accidents occur, all to
 accompaniment of weird music and
 sound effects. These
 cataclysms—usually  avoidable, if
 intelligence prevails—teach youngsters
 about the Gaia hypothesis: the concept
 that planetary worlds are living
 systems that adapt to changing
 conditions. Students  will learn more
 specific, nitty-gritty information by
 playing EarthQuest, but SimEarth  will
 give them a thrill that game does not
 provide: the Godlike  power of making
 (and breaking) whole planets through
 shrewd planning, malicious
 misplanning, or some playful
 combination of the two.
  Playfulness is the saving grace of the
 new green toys now available for home
 use. Environmental problems are
 serious, but let's  not  overtook the
 value of playfulness in learning to deal
 with them. What's more, who says
 kids should have all  the fun? If
 environmental issues start to weigh
 you down and that sour feeling of
 apocalyptic gloom just won't go away,
 imagine Captain Planet, Verminous
 Skumm, Toxie, Dr. Killemoff, plus a
 passel of Planeteers and Earth
Questers, all marching into your home
and fighting for (or against) Planet
Earth  right in the privacy  of your
den, a
26
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 PREPARING OUR YOUTH

 IN  PURSUIT  OF  THE  LOW
 Who's in  charge of the  last  Truffula seed?
 by Jennifer Zicht
                                     It reads like one of today's
                                     environmental disasters: Greed
                                     reigns. Industrialist destroys forest
                                     despite warnings  of
                                    forest-right-to-lifers. Land wasted, air
                                    polluted, water fouled.
                                     Name the forest spokesman, Lorax.
                                    Call the industrialist, Once-ler and the
                                    trees, Truffulas. Put the language of the
                                    story in whimsical  rhyme, and you
                                    have one of the most poignant and
                                    sobering pieces of environmental
                                    literature written for a six-year old—
                                    The Lorax, by the late great Dr. Seuss.
                                     This book has all the attributes of
                                    good literature while serving as an
                                    excellent environmental tool. Dr.
                                    Seuss's prose is lively, if not zany,
                                    clear, and logical. The story rivets the
                                    reader's attention, and the message is
A creation of the late Dr. Seuss,
The Lorax helps young children
      understand that natural
    resources are not limitless.
{Zicht is a free-lance
writer in the
Washington, DC, area.)

SEPTEMBER/OCTOBER 1991
so amusing and thought-provoking that
readers won't put it down.
  As an educational tool,  The Lorax
gives readers all the details leading to
the tragedy. It shows how an
ecosystem functions and how it
ultimately disintegrates as a
consequence of an individual's selfish
actions.  It presents both sides of the
controversy in an  unbiased fashion.
Above all, The Lorax gives the reader a
sense of commitment. As  the Lorax
retreats from the wasteland,  he leaves
a stone monument with the word
"unless" etched upon it. The meaning:
"Unless  someone  like you cares a
whole awful lot, nothing is going to get
better. It's not." The tale ends
optimistically when the reader is asked
to plant  the last existing Truffula seed.
  For many young children,  The Lorax
may be a first introduction to
environmental education.  Like many
other books, it can have a  powerful
and lasting influence on a  child's
thinking. As the world's environmental
problems escalate  and environmental
education programs in  schools
increase, the need for quality books
and periodicals, not to mention
textbooks, educational  kits, and video
programs, will grow.
  Since President  Bush signed the
National Environmental Education Act
last November, book companies,
wildlife organizations,  special interest
groups, and others have published
hundreds of environmental books for
children. The books come  in all forms:
heavy duty non-fiction, light-reading
"think green" guidebooks,  activity
pamphlets, coloring books, picture
books, and fiction. Magazines have
stepped up coverage as well. More and
more environmental listings  fill the
pages of the Children's Magazine
Guide.
  What are children getting in the way
of quality literature? Are the messages
as wholesome and unbiased  as Dr.
Seuss's?
             Continued on next page
                                 27

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  Rook stores and libraries now offer many children's books on environmental subjects.
 Non-Fiction
 Children need current and accurate
 information to gain awareness and
 knowledge for accessing today's
 problems. To partially fill that need
 there is a wealth of books for older
 readers—age 12 and up—dealing with
 single topics that range from famine  to
 ozone depletion. The books, averaging
 a hundred or so pages, generally
 feature black and white photographs in
 fairly uninspiring formats.
   In most cases1, professional writers,
 not experts in scientific: fields, write
 them. Often these writers have no
 background in science. In defense of
 professional children's writers,
 magazine editor and writer Ross
 Bankson states,  "The writer's job is to
 interpret, expand, and simplify
 concepts. The writer acts as a  filter
 between scientist and reader,
 eliminating the jargon and
 complexities and leaving behind
 crystal clear prose." Unfortunately,
 many writers don't rely on scientists or
 experts at all, but on secondary
 sources. This leads to factual errors
 and out-of-date material. All too often,
 many writers fail to cite scientific
 experts or include documentation,
 bibliographies, and footnotes.
   Well-written  and academically
 sound books do exist. Laurence
 Pringle, author of more than 50 books,
 is one of the foremost science  writers
 for children. Water: The Next Great
Resource; Lives at Stake: The Science
and Politics of Environmental Health;
Rain of Troubles: The Science and
Politics of Acid Rain; and Global
Warming: Assessing the Greenhouse
Threat are a few of his works geared
forages 12  and older. Pringle's clear
writing draws readers into the subject.
Expert opinions from both sides  of a
controversy fill his pages. His books
always include bibliographies tailored
to the age group.
  Another award-winning author,
whose methodology parallels Pringle's,
is Kathlyn Gay. Her books include
Silent Killers: Radon and Other
Hazards, Ozone, Acid Rain, Water
Pollution, and The Greenhouse Effect.
Not only is her writing clear, but she
often acknowledges experts in her
texts and includes footnotes,
bibliography, and a  list of sources to
contact.
  Although these single-issue books
provide excellent explanations and
background information, they can't
possibly keep up  with new events in
the environmental arena. "Take CFCs,
for example," says life science teacher
George Martin of  Bethesda,
Maryland's, Thomas W. Pyle Middle
School, "there's no way a book
published three months ago can  keep
up with the politics of that topic. Only
periodicals and other media sources
can keep up with the latest
developments."
  There is  probably a greater need for
books dealing with single issues for
younger readers in elementary school
than for older readers. Young readers
don't have the math or reading skills
that give them access  to adult
periodicals and books. For the
elementary school crowd, many book
publishers market series books  with
beautiful illustrations, snazzy layouts,
and bite-sized texts. In comparison to
the drier textbook look of the
non-fiction books for  older readers,
these slim volumes grasp  the reader's
attention immediately.
  One such  volume in the Nova series
is Evan and  Janet Hadingham's
Garbage.1 Where it Comes  From, Where
it Goes. This book is a real page-turner.
It's filled with eclectic facts  like TV
toss-outs and tinsel trash. It  offers an
array of backyard garbage
activities—such as "garbage graveyard."
(Parents with pristine lawns will
especially appreciate  this  project.)
Other engaging and amusing sections
include: the poo-poo train, the  case of
the vanishing trash bag, garbage
pirates, and  Chicago's 1893 traveling
trash oven. Old photographs and prints
augment  the color photographs and
comics.
  Tony Hare's The Greenhouse Effect,
a British  import, offers smashing
layouts with colorful  diagrams and
photographs. In the section entitled
"Stoking the Furnace," an eye-catching
!8
                                                                                                       EPA JOURNAL

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illustration covering nearly two pages
shows a hot air balloon rising. Curved
segments  of the balloon, each a
different color, note the percentage of a
greenhouse gas entering the
atmosphere. Beneath the balloon
spreads a landscape, filled with
tractors, trucks, junked refrigerators,
and cows, each with an arrow
designating a particular greenhouse
gas. More books should invest in  high
quality diagrams  like this one.
"Sometimes a simplified text can't
explain a difficult concept, but a
diagram can," exclaims Ross Bankson.
  Unfortunately,  many series books
fall flat when it comes to text: too
many difficult words in a paragraph;
words not defined; concepts not
explained. Elementary school children
lack the background to understand
these books and the junior high kids
shrug them off as being too juvenile.

Nature Books
Wildlife and habitat books for all ages
are plentiful. Recent books explore
everything from species extinctions in
Madagascar to whales  and elephants.
With marvelous color photographs and
beautiful paintings, these books can
only encourage young  readers to
explore their natural world. To many
environmental educators, if a child is
encouraged to wonder  about the
natural world  early on, the chances are
good that he or she will develop a
life-long commitment to  it.

Activity Books

Activity books for "turning the earth
green" abound. The Earthworks
Group's 50 Simple  7'hings Kids Can Do
to Save the Earth, Linda Schwartz's
Earth Book for Kids—Activities to
Help Heal the Environment, and Going
Green: A Kid's Handbook to Saving
the PJanet by John Elkingon, Julia
Hailes, Douglas Hill, and Joel Makower
are just a few. Enterprising children
ages seven and older will relish these
"how-to" guidebooks crammed with
activities and projects galore that they
can do on their own.
  "In  most families, it's the kids, not
the parents, who initiate recycling and
other  activities to help their
environment," says Craig Tufts,
naturalist and director of the National
Wildlife Federation's urban wildlife
programs. "Kids don't have to change
their behavior markedly to make a
difference; adults have to change
ingrained behavioral patterns." With
these  nifty guides, kids can explore
water wastage, excess packaging,
recycling, toxins, endangered habitats,
and hundreds of other environmental
topics. In Linda Schwartz's Earth Book
for Kids, youngsters first learn about
oil spills, then try their hand at
cleaning up a miniature spill in a
kitchen pan. After this experiment,
kids, as well as parents, have a better
understanding of the complexities of
an oil spill cleanup.
  In some books, activities seem
linked to stances  taken by lobbyist and
special interest groups. In one guide,
children are encouraged to tell parents
and neighbors not to buy animal
products, not to use disposable
diapers, and to avoid  pets bred in
captivity. "Activities that help increase
understanding and make a child think
for him or herself are good and
positive environmentally," believes
George Martin. "Activities where
someone is telling a child what  to
believe and what to do are detrimental.
Kids have to go into the world making
                                         To reach the rivers and lakes where
                                           they spend most of their lives, many
                                           newborn eels swim for up to 3,000
                                           miles nonstop.
A "Factoid" from 3-2-1 Contact, a children's magazine.
Reprinted with permission of Children's Television Workshop.
 SEPTEMBER/OCTOBER 1991
their own decisions; they shouldn't be
someone's pawns in a cause."

Magazines
Magazines offer one of the best ways
for children to  learn about their
environment in a leisurely and
enjoyable fashion. Where many good
books are inaccessible to young
reader's abilities or inclinations,
articles are not. Children's magazines,
targeted to the  home market, rather
than the school market, are
entertaining and splashy, with brief
and up-to-date  articles. Since the
competition among children's
magazines is fierce, more thought,
effort, and money is put  into the
articles to entice the readers and keep
them enthralled.
  Twenty or more excellent  children's
magazines, devoted to geography,
wildlife, and current events, feature
well-researched articles on current
environmental  problems. Many of
these magazines, like National Wildlife
Federation's Ranger Rick, National
Geographic's WORLD Magazine, and
Children's Television Network's 3-2-1
Contact, just to name a few,  employ
inviting layouts, colorful graphics, and
color photographs to capture the
reader's interest visually, while
attacking some  hard issues.
  These magazines, especially Ranger
Rick and WORLD, are known for
unbiased reporting, research, and the
use of educational consultants. Often
they will approach environmental
issues by selecting photographs of
appealing subjects that draw the reader
into a story: a cuddly animal for an
extinction story; a fancy racing car
with a  trail of exhaust for a fossil fuel
story. Frequently, games, activities,
and projects supplement these stories.
Short pieces on noteworthy children
who have done something good for
their environment often accompany
articles.
  Frequently, a magazine will devote
an entire issue to environmental
concerns.  Recently, Faces: The
Magazine about People, put  out by
Cobblestone Publishing, devoted an
issue to recycling and its history.
Topics included: recycling in Greek
and Roman myths, art from trash,
recycling around the world,  and
fashioning beads from discarded
magazines. 3-2-1-Contact devoted its
April issue to a series of
environmental issues, including air
and water pollution, alternative forms
of energy, and famine.
  P3, the Earth-based magazine for
kids, is the only children's magazine
                                   29

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 devoted entirely to environmental
 issues. "P3" stands for the earth, the
 third planet from the sun. P3's text
 entices with puns and plays on words;
 its hip cartoons, drawings, and wild
 layouts amuse. Features in one issue
 included: "The Fossil Fuel Gas-Ette,"
 with a cartoon showing  picnickers
 flinging fried chicken at one another at
 the fossil fuel fan fried chicken fest;
 "P34Me,C?"—an official P3 poster;
 "Fool for Fuel." a pencil game where
 readers help the driver of the
 gas-guzzling car to the Solar
 Trade-O-Mat so he can buy a mean,
 clean, sun-powered machine; and
 "Eco-kids," featuring kids doing good
 things  for their environment.
   "We started our magazine because
 there was a real need," says Jackie
 Kaufman, publisher and one of the
 founders of P3. "Kids are not protected
 from anything these days. They see
 everything  on TV. We're the source to
 explain the issues—and give them a
 perspective on these issues."For many
 children, P3's inviting layouts and
 small nuggets of information may be
 the only introduction they have to
 their environment outside school.
   Of all the magazines, P3 probably
 encourages children's activism the
 most. Many of the articles conclude
 with letter-writing projects to the
 President, executives of large
 corporations, and governmental
 officials. "Our magazine's goal is to
 give kids a perspective on issues and
 to tell them they have the power to
 change things, "says Jackie Kaufman.
 "Although  small, letter writing is a
 decisive tool. Kids can really pull a lot
 of weight. The proof is in Starkist
 dolphin-safe tuna." Some educators
 believe it is good to encourage
 activism, but that it shouldn't go
 unleashed.  "Kids need to do their
 research, they have to know about  the
 issues, they must develop the skills
 and knowledge before they take
 action," believes George Martin.
   In this same vein, children's
 magazines and some activity books
 feature children as role models. What
 kind of children do parents want their
 own offspring to emulate—a teenager
 who single-handedly prevents a
 developer from building a condo near
 his home, or a BLT (Balloon Launch
 Terminator), trying to prevent kids'
 groups from launching helium
 balloons because they threaten the
 lives of sea animals who mistake the
 soggy balloons for food?
Fiction

It's impossible to assess the
importance of fiction. Although a work
of fiction will not help with last
minute answers to an acid rain project,
it can offer far-reaching environmental
messages to readers of all ages. By
empathizing with characters, a child
can vicariously travel to a new world
and see that world from a different
perspective.  From the point of view of
fuzzy and cuddly Wumps, toddlers see
the Wumps' green world destroyed by
Pollutians in  Bill Peet's The Wump
World. From  the point of view of child
sleuths, older readers investigate the
mysterious "environmental" death of a
robin in Jean Craighead George's Who
Really KiJied Cock Robin?
  The messages in fiction, like those  in
nonfiction, are not always wholesome.
An author can present any number of
issues by distorting truth and  giving a
very biased opinion, thus warping
young minds. Children, especially
young children, are more
impressionable than adults, and they
often lack the background for  deciding
whether something  is wrong or right.
It's important that adults take the effort
to weed out some of these messages, or
at least put them into context.
  The role of books and magazines is
important in  environmental education.
They need to enlighten, teach, and
inspire children  to become aware of
their world and its problems.  Books
must help children  develop the  skills
needed to wrestle with problems.
"Ultimately," states George Martin,
"you want kids to go out into  the
world thinking for themselves.
Environmental problems will  affect
them in every aspect of their lives,  in
any field they pursue. They are  the
ones that have to come up with  the
solutions." Books will serve in that
struggle. Here's Dr.  Seuss:
   "So . . . Catch!" calls the
   Once-ler. He lets something fall.
   "It's a Truffula Seed. It's the last
   one of All! You're in charge of
   the last of  the Truffula Seeds.
   And Truffula Trees are what
   everyone needs. Plant a new
   Truffula. Treat it with  care. Give
   it clean water. And feed it fresh
   air. Grow  a forest. Protect it from
   axes that hack. Then the Lorax
   and all of his friends may come
   back." Q
30
                                                                                                    EPA JOURNAL

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TOWARD
E
How  do we become
literate?
by Anthony D. Cortese
   Traditionally, governments have
   relied on command and control
   regulation to protect the
   environment. However, the diverse
and diffuse nature of human activities,
which are causing environmental
transformation and degradation, clearly
require that we use every possible tool
to change the behavior of individuals
and institutions. As articulated by the
EPA Science Advisory Board in its
recent report, Reducing Risk, these
tools should include market
incentives; technology transfer;
technical assistance; research and
development; the provision of
information to government, industry,
and the public; and education and
training.
Need for Environmental Professionals

A major shift in the relationship of
humans to the environment will
require a long term societal effort in
environmental education. Because
virtually every human activity affects
the environment, we need several
kinds of well-trained interdisciplinary
professionals.
  Lawyers and other specialists are
needed to develop government and
industry policy, laws, and regulations
to protect the environment. Scientists
are needed to understand the natural
world, the effects of human activity on
the environment, and the fate and
transport of pollutants. Health
specialists should help us understand
the effects of pollution on humans and
 Dealing with environmental problems is going to require not only skilled technicians but increasing
 numbers of interdisciplinary professionals. This specialized class is for asbestos workers.
   SEPTEMBER/OCTOBER 1991
                                                                                                           31

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advise policymakers on strategies to
reduce hazards. Engineers are needed
not only to control pollution and clean
up contamination, but to develop
technologies and products which will
prevent pollution and minimize waste.
Economists are needed to evaluate the
costs of pollution and resource
destruction against the costs of
strategies and  policies to prevent or
reverse them. Geographers and
planners are needed to develop
solutions that  are socially, culturally,
politically, and economically
appropriate for different parts of the
world.
  Unfortunately, there  is a great
shortage of such highly trained
personnel. It has been estimated, for
example, that  100,000 new
professionals will be needed in the
United States alone to deal with
hazardous waste problems by 1995.
Further, the education  and training of
the current workforce is incomplete.
Most professionals are  trained to deal
with a subset of environmental
problems, such as air pollution, water
pollution, or hazardous waste. They
are not trained holistically to deal  with
issues  in an integrated  and
comprehensive fashion. This only
exacerbates the intermedia problems
that have emerged in the last two
decades. For example,  until 1980, pits,
ponds, and lagoons  were used to
contain industrial wastes in order to
prevent the wastes from contaminating
surface water. Little regard was given
to the serious  ground-water pollution
that resulted. Many recently
recognized problems, such as indoor
air pollution, wetlands protection,
global  climate change,  stratospheric
ozone depletion, deforestation, and
loss of biodiversity, are not
systematically included in most of the
academic degree programs educating
professionals.
  Finally, current programs produce
people largely oriented toward
controlling, remediating, or cleaning
up environmental problems. We  must
change our philosophy to anticipating
and preventing pollution as the
strategy of choice. Economic
development  and industrial strategies
that reduce consumption of resources,
the use of toxic substances, and the
production of wastes are essential to
prevent further environmental
degradation and to protect human
health. Further, they are often the only
effective solution (e.g., removing lead
from gasoline), and they are less
expensive in the long run.
  We need a concerted national and
international strategy to ensure that
there is an adequate and continuing
supply of environmental professionals.
These professionals must be trained to
understand environmental issues in a
holistic and integrated fashion
involving population, natural
resources, and pollution and both to
anticipate and to prevent as well as to
control and remediate environmental
problems.

Environmental Literacy and
Responsibility
All members of society consume
resources and  produce pollution and
waste. It  is essential, therefore, that
they all understand the importance of
the environment to their quality of life
and that they have the knowledge,
tools, and the  ethic to carry out their
daily lives in ways  that minimize the
impact of their actions on the
environment. That is, the ability to
have a sustainable future is entirely
dependent on  having the next
generation of human beings be
environmentally "literate and
responsible."
  Environmental literacy and
responsibility  require a new education
strategy at all levels—K-12, colleges,
and graduate and professional schools.
The environment should not be solely
a special topic or a subject  for
professionals who will work on
environmental problems. Because the
environment provides the basis for life
and is a major determinant of the
quality of life, it must be a  fully
integrated and prominent part of all
education. This is especially important
for the education of professionals in
business, engineering, science,
medicine, architecture, economics,
government, science, demography, and
law. With such knowledge  and
understanding, these professionals will
help make our productive sector and
government more efficient in the use
of natural resources and energy and
reduce adverse impacts of their
activities on society. Business and
industry will be  more competitive and
successful and will improve
community and government relations.
  What would it mean for
professionals to be environmentally
literate and responsible? A focus on
two professions—business management
and medicine—provides some insight.
  Environmental degradation and
pollution are among the most
important concerns for business and
industry. Environmental pollution
affects the health and  productivity  of
workers, the general public, fisheries,
agriculture, and forests. Depletion and
destruction of natural  resources will
constrain short and long term
economic growth. Societal remedies
such as laws, regulations, taxes, and
legal and financial liability for
environmental damages and restoration
will increasingly limit business
decisions. Investors and consumers
increasingly are demanding
environmentally responsible products
and activities. The costs of controlling
pollution and managing wastes are
increasing rapidly. So too is citizen
opposition to industrial activities and
pollution and waste management
facilities. All these may affect the right
or the ability of industry to operate in
many locations. Moreover, job seekers,
particularly graduating students,  are
increasingly questioning the
environmental record  and  commitment
to environmental stewardship of
potential employers. The ability of
corporations to remain competitive
and to sustain their activity will
increasingly depend on their response
to environmental issues.
  Business school students should  be
taught how products sold and services
rendered affect the environment. They
should understand the significance to
environmental quality of facility
design and location, choice of
technology and process, management
of unwanted byproducts, mergers and
acquisitions, real estate transactions,
and investments. They should be
taught what business's legal and
financial liability is for pollution and
32
                                                             EPA JOURNAL

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                                                                            At Tufts University, faculty from various
                                                                            disciplines learn how to incorporate the
                                                                            teaching of environmental issues into their
                                                                            specialties.
waste, how environmental regulation
by government will affect their
business, and what they can do to
reduce compliance costs. The value of
business decisions, technologies,
products, and  services that encourage
less energy and resource intensity
must be part of their education.
  Since environmental effects  and
depletion of resources are not
incorporated in the conventional
pricing of goods and services,  business
students must be taught the principles
which account for these effects in both
the short and the long term, and how
current methods of short term  analysis
mitigate against environmental
protection.  Future business leaders
should understand how consumer and
investor pressure for environmentally
responsible products, services, and
manufacturing will affect business
competitiveness. And they should be
taught the social responsibility of
business in minimizing environmental
impacts throughout the  entire
production cycle;—from the extraction
of resources through production, use,
and final disposal.
  Unfortunately, such training is rare
in business schools. Sixteen major
corporations have supported an effort
through the National Wildlife
Federation  to develop special courses
on environment and business and to
develop a book of case studies that can
be used for teaching in business
schools. Government and industry
have formed a new non-profit  institute,
the Management Institute for
Environment and Business, to  develop
programs for integrating environmental
education and research  into business
schools. However, no business school
requires environmental management
education, nor has environmental
management been integrated into its
curriculum.
  Traditional physician training is
designed around the medical model of
"finding and fixing" a health problem.
Practicing medicine in a world subject
to pressures from population and
industrialization requires that we
reorient our thinking to creating and
ensuring health, not just curing
disease. Human beings owe their
existence to the natural environment
and cannot be completely isolated
from infectious and toxic agents
transmitted  through the environment.
All physicians, and especially primary
care physicians, should understand the
relationship of environment to health.
They should be able to detect,
diagnose, and treat environmentally
related disease, know how to obtain
information about environmental
hazards, how to advise patients on
strategies to reduce exposure to
hazards, and be able to refer patients
to environmental and occupational
medicine specialists. This will require
basic training in epidemiology and
biostatistics, biological, chemical, and
radiation toxicology, human activities
that cause environmental hazards,
pathways of human exposure to
environmental agents, strategies for
elimination  and reduction of exposure
to environmental agents, treatment  of
environmentally induced diseases, and
nutrition. Physicians should also have
a basic understanding of how natural
ecosystems function and provide
resources essential for life; how human
activities stress natural resources; and
should understand ecological
principles such as the ability of an
ecosystem to support human
populations on a sustainable basis, and
the strategies for managing population
growth.
  There is an acute shortage of
occupational and  environmental
medicine specialists. According to a
survey by Dr. Barry Levy in 1985,
two-thirds of the U.S. medical schools
require occupational medicine
training. However, the median time is
four hours in four years, and there is
no training on the effects of exposure
to environmental hazards in the
outdoor environment, in the home, or
during recreation. In addition, there is
no ecologically based training.

The Tufts Initiative

How do we make  environmental
education an integral part of the nation
and the world's education? With the
strong direction and support of
President Jean Mayer, Tufts has made
a major commitment to ensuring that
all students graduating  from Tufts in
the Schools of Engineering, Liberal
Arts, Medicine, Veterinary Medicine,
Nutrition, and the Fletcher School of
Law and Diplomacy are
environmentally literate and
responsible citizens. This is being
done through the Tufts  Environmental
Literacy Institute (TELI), which
develops the capability of faculty in a
wide variety of disciplines to
incorporate the teaching of
environmental issues and perspectives
within their teaching specialties.
  Established in 1990 with support
from the Allied Signal Foundation and
later with additional support from
Union Carbide and EPA, TELI
conducts a two-week intensive
workshop each spring on
environmental science,  engineering,
policy, and management for faculty
from a variety of disciplines. The
program is conducted by
environmental specialists from
academia, government,  industry, and
environmental groups. Faculty, with
modest financial and technical
support, work on revising their regular
curriculum to integrate  environmental
issues and perspectives during the
summer. Revised curricula  are
 SEPTEMBER/OCTOBER 1991
                                                                        33

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reviewed by other faculty and, after
evaluation, are made available to
faculty at other universities as part of a
larger strategy to extend the reach of
TELI programs.
  The results to date have been very
encouraging. In its first year, TELI
developed the capability for 25 Tufts
faculty members to incorporate the
teaching of environmental issues into
such diverse curriculum as mechanical
engineering, economics, history,
international diplomacy, drama,
sociology, and chemistry. This year, 45
faculty members from Tufts and 10
other universities, including
universities in Brazil and Canada,
participated in  the program. A member
of the Supreme Soviet, a Korean
development economist, an Indian
university president, and a Brazilian
university faculty member joined Tufts
environmental specialists in
conducting the program. As a result,
between 5,000 and 8,000 students have
been, or will be, exposed to
environmental issues and perspectives
in non-environmental courses in 1991
and 1992.
  For example, an engineering
professor has redesigned the freshman
course in Engineering Design involving
200 students. Using the university
itself as a case study, students
identified ways to reduce the use of
fuel, electricity, water, and solid
materials and the production of
pollution and wastes in three major
Tufts buildings. An economics
professor developed a course in
Environmental  Economics and Policy
which involved executing a major
project in cost/benefit and life-cycle
cost analysis on products used by
Tufts dining services, water
conservation, fertilizer use,
transportation, and composting. A
language professor has revised all six
major courses required for a major in
Spanish to include environmental
readings from Spain  and Latin
America and to make environmental
issues and controversies the subject of
paper topics and debates. Two civil
engineering professors have modified
their courses in geotechnology, soil
mechanics, and foundation engineering
to use environmental problems such as
landfills, sludge disposal, and waste
containment and cleanup along with
more traditional examples, such as
dam building. A direct result has been
the formalization  of a new MS degree
in environmental  geotechnology. A
drama professor is using an
environmental theme as the basis for
two acting courses. In both, acting is
being taught, but the environment is
the topic or theme for many in-class
exercises and homework assignments
(e.g., personal storytelling, scenes from
existing plays, and selected readings
about the environment).
  Our long-term goal is to have TELI
serve faculty from high schools and
other universities in the Northeastern
United States and universities in
developing countries. The strategy for
the latter is to develop the capability
of universities to establish their own
TELI unique to their culture, but
connected with Tufts. We are planning
to conduct a training program  for
faculty from the Universities of Sao
Paolo, Mato Grosso, and Brasilia in
Brazil in the summer of 1992.  By
developing the capability of 500
faculty members from Tufts and other
universities over the next 5 years,
75,000 to 100,000 students will receive
broad, continuing and repeated
exposure to  environmental issues in
the context of their regular disciplinary
studies.

EPA's Role in Environmental
Education
EPA should consider environmental
education as one  of its most important
tools to motivate environmentally
responsible action. Because
environmental issues are
multidisciplinary, interdisciplinary,
and extremely complex, neither
universities  nor other governmental
science agencies,  which are organized
along traditional disciplinary lines,  are
likely to make environmental research
and education a major priority. EPA
should play a dual role of providing
direct support for environmental
education and of  leading an
intergovernmental and intersectoral
effort to  develop a long term societal
strategy for environmental education.
This is extremely important because it
is impossible to take environmentally
responsible action unless we are
motivated and have the knowledge and
tools to do so. o
(Dr. Cortese is Dean of Environmental
Programs at Tufts University.)
34
                                                                                                     EPA JOURNAL

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TRAINING  PROFESSIONALS
SHORTFALL
IN  THE
                        E
Where  will we  get
the scientists
and engineers?
 by Maureen Delaney
                                   As fewer students prepare for careers in science and technical fields, an increasing
                                   demand for these professionals is predicted to exceed the supply. Pictured is a hazardous
                                   materials worker training session.
(Delaney is Chief of EPA's national
recruitment program.]
   crisis is looming in our workforce.
  I Leaders in industry and
   government are faced with a
   convergence of trends that has
enormous implications for the future:
Labor needs in science, engineering,
and technology are growing, while at
the same time there has been a
dramatic reduction in numbers of
students preparing to meet  the
demands of these vital occupations.
  Congress, the Department of Labor,
and others have studied this gathering
crisis and,  step by step, are coming to
grips with  it. They have made strides
to inform various segments of our
society of the critical shortages
anticipated. They have called for
action from all sectors to address the
critical needs. The single most
important objective is to prime the
educational pipeline, beginning with
kindergarten, in order to cope with the
workforce realities of the 21st century.
  These developments are of great
concern to the environmental sector
since our success in meeting the
environmental agenda relies on a
high-technology workforce.
  A 1987 report prepared by the
Hudson Institute for the U.S.
Department of Labor, titled  Workforce
2000, has been the catalyst  for current
efforts to address the workforce issues
facing the United States as we
approach the next century. Workforce
2000 highlighted three major trends
which need to be taken into account
by those concerned with sustaining the
technological leadership this country
has traditionally provided. In order to
ensure the  existence of a viable
workforce,  both industry and
government will need to find ways to
address these predicted technological
and demographic changes: an
increased need for educated workers; a
much higher proportion (85 percent) of
women and minorities among new
entrants into the workforce by the year
2000; and a marked decline in  the pool
of young workers.
  The first  issue that has been
identified is the need to meet coming
demands for educated workers. This
will require improvements in our
approach to education and training. It
is anticipated that between now and
the end of this century,  the majority of
all jobs will require some
post-secondary education. There will
be a dramatic increase in new jobs for
such occupations as engineers,
mathematicians, and scientists. In fact,
the growth  rate  in those occupations
should reach at least 25 percent by the
SEPTEMBER/OCTOBER 1991

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                                           The single most important
                                           objective is  to prime the
                                           educational pipeline,
                                           beginning with
                                           kindergarten ....
   year 2000. However, the number of
   students entering science and
   mathematics fields has declined
   significantly, and there has been a
   noticeable decline in achievement in
   these subjects as well.
     For example, a 1987 study by the
   UCLA Higher Education Research
   Institute has found that freshman
   interest in science majors has declined
   by one-third in the past two decades;
   interest in engineering is down by
   one-quarter; and interest in computing
   careers has fallen by more than
   two-thirds in four years. Declining
   student interest in science and
   engineering has serious impacts at
   advanced levels of study; in contrast,
   the participation of foreign nationals
   has increased dramatically. Today,
   over 44 percent of students in graduate
   engineering programs are foreign
   students.
  The Changing Labor Force (1985-2000)
  1985 Labor Force:  115,461,000
      Non-white women
 Immigrant men
Immigrant
 women
  3% '
_Non-white men
6%
  Net New Workers, 1985-2000: 25,000,000
  Non-white men,
     7%
                           Immigrant women 9%

                        White men 15%
 '(Due lo rourvding percentage
 Igwos may nol add up lo 100.)

 36
              Source
      U S Department of Labor
  A second significant issue in terms
of the dynamics of the U.S. labor pool
will be the dramatic increase of
women and minority group members
among entrants to the workforce.
Women will represent about two-
thirds of the new entrants to the
workforce, and "non-whites will make
up 29 percent. . . , twice their current
share" (Workforce 2000) by the year
2000. This is an important
consideration. Traditionally, women
and minorities have been tracked in
the education pipeline toward subject
areas that involve marginal
mathematical and scientific theory.
Given this trend, we as a nation are
not preparing the workforce of the
future to assume the important roles
necessary to maintain a highly
technical society.
  The third major factor to take into
account regarding labor resource
realities of the 21st  Century is the
aging of the workforce. By the year
2000, the number of workers between
the ages of 16 and 24 will decline by
almost two million. The decline in
new entrants to the labor pool,
coupled with the increased
technological nature of the work, will
create a shortage of people prepared to
address the serious  technological
needs of the future, including  needed
developments in the environmental
field. While a more mature labor force
has many positive attributes, one issue
is clear: There will  need to be
additional training of individuals
already in the workforce to
compensate for a lack of incoming
qualified entrants.
   In order to meet our technological
goals and maintain  a leadership role in
the world, the United States will have
to do a significantly better job of
attracting  students to mathematical
and scientific studies and supporting
career preparation in these fields. For
organizations in the business  of
addressing environmental issues, it is
important to understand the looming
crisis concerning the makeup of our
                                                             labor force. The next step is to get
                                                             involved in finding solutions to the
                                                             problem: This should be made a matter
                                                             of priority.
                                                               Strategically, we must encourage all
                                                             students who have an interest in
                                                             science and technology to develop the
                                                             skills needed to sustain our
                                                             technological society. In order to
                                                             preserve our future labor pool, we
                                                             need to attract  minority groups and
                                                             women into these non-traditional areas
                                                             of study. And beyond academic course
                                                             decisions lies the critical choice every
                                                             student faces regarding occupational
                                                             options as an engineer or scientist.
                                                             EPA has a responsibility to reach out
                                                             and help students understand the real
                                                             challenges and rewards of
                                                             environmental  careers in science and
                                                             technology.
                                                               EPA's workforce needs reflect the
                                                             needs of the environmental sector in
                                                             general. Over one-third of all present
                                                             EPA employees have science or
Science and Engineering Pipeline,
from High School Through Ph.D.
Degree (1977-1922}
                                                               1977
                                                               All high school sophomores
                                                                                   High school sophomores
                                                                                   with S & E interest               730.000
                                                                                   1979 High school seniors
                                                                                   with S & E interest
                                                                                        590,000
                                                               1980 College freshmen
                                                               with S & E intentions             340.000
                                                                                   1984
                                                                                   Baccalaureate degrees in S & E        206,000
                                                               Graduate study in S & E            61.000
                                                                                   Master's degrees in S & E           46,000

                                                                                   1992
                                                                                   Ph.D. degrees in S & E             9,700
                                                             Source: National Science Foundation

                                                                                     EPA JOURNAL

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During the next five years
alone, EPA will hire at least
1,500 scientists and engineers
at all levels of the
organization.
engineering backgrounds. During the
next five years alone, EPA will hire at
least 1,500 scientists and engineers at
all levels of the organization. Looking
toward the longer term, EPA has given
its national recruitment program the
theme, "Preserving our Future Today."
  EPA's responsibility extends beyond
concerns for ensuring that trained
graduates are available for our own
workforce. Attaining the nation's
environmental goals is predicated on
shared responsibility. Therefore, the
Agency has an obligation to be
concerned about the supply of
engineering and science students who
are preparing to meet environmental
challenges in industry, at state  and
local government levels,  and in
communities.
  Moreover, EPA recognizes the
importance of contributing various
kinds of support in order to boost the
capacity of our academic institutions
to produce the skilled talent the
United States will continue to need,
and the Agency has developed
strategies to address the concerns
identified. For example, EPA has
launched an Academic Relations
Program which will target campuses
nationwide in a comprehensive
education and recruitment program.
This umbrella program encourages
active EPA/campus interchanges
through such means as student
employment programs, seminar series,
visiting professor engagements for EPA
officials, research grant programs,
equipment loans, and tuition
assistance. In coordinating these
activities, the program will use a
network system to maximize the use of
EPA resources and distribute
opportunities.
  In addition, a major new initiative is
being implemented to support
minority  academic institutions.
Administrator William K. Reilly
recently approved an  action plan,
proposed by the Agency's Minority
Academic Institutions Task  Force, that
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SEPTEMBER/OCTOBER 1991
                                                                                                          37

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 commits EPA to providing
 unprecedented support to minority
 campuses. The action plan includes
 the following activities at minority
 academic institutions:
 • Creating three centers based at
 academic institutions for development
 of environmental curriculum
 • Providing scholarships and
 fellowships
 • Developing a workshop series with
 private sector support
 • Providing major equipment and
 research instrumentation acquisitions
 • Creating an Academic Center of
 Excellence in environmental science or
 engineering.

   These activities, together with an
 emphasis on student employment
 programs, cooperative education, and
 tuition assistance, are intended to  help
 minority academic institutions to
 become leaders in training the
 environmentalists of tomorrow.
   The 1990 environmental education
 legislation authorized two  new
 programs that will directly support
 students and  education professionals
 in pursuing environmental study and
 experience. By providing government-
 wide opportunities for relevant work
 experience, these internships and
 fellowships can be powerful tools  to
 attract individuals into environmental
 careers and to build their
 understanding of the complex issues
 we face.
   Revitalizing the nation's scientific
 and engineering educational efforts is a
 tremendous task that will require the
 combined efforts of government,
 industry, educational professionals,
 and communities. EPA is committed to
 being a leader in identifying,
 supporting, and developing the
 scientists and engineers of the future
 through a myriad of programs.
 Through such efforts today we can
 create the opportunities needed to
 develop potential scientists and
 engineers to preserve our future. D
Resources for Environmental  Job  Seekers
The following private publications
list environmental or natural
resources jobs exclusively.
• Earth Work: New, monthly,
36-page magazine that includes
both extensive listings of jobs and
colorful features. Only job listing
published from within the
conservation  community.
Broad-based—from student
through CEO  and
supergrade—covering positions in
nonprofit organizations;
universities; local, state and
federal government agencies; and
private companies. Jobs listed at
no charge. Published by the
Student Conservation Association,
Department HM, P.O. Box 550,
Charlestown,  New Hampshire
03603-0550. Call 603-826-4301.
• Environmental Opportunities:
Established monthly job listing
under the sponsorship of
Antioch/New England Graduate
School. Best known listing; edited
by career consultant Sanford Berry.
More than 150 jobs each month in
10- to 11-page newsletter  format;
includes calendar summary.
Variety of jobs;  particularly strong
in environmental education and
seasonal positions. P.O. Box 4957,
Arcata, California 95521.
• The Job Seeker: Bimonthly job
classified that includes a strong
component of environmental
science jobs with private
companies and others.
Easy-to-scan 16-page newsletter.
Route 2, Box 16, Warrens,
Wisconsin 54666.
• Environmental Careers:
Publishes paid display ads from
private companies seeking
environmental professionals in
specialized jobs. Available free by
writing: PH Publishing, Inc., 760
Whalers Way, Suite 100-A, Fort
Coldins, Colorado 80525.

  Information on employment
vacancies at EPA headquarters
may be obtained by calling (202)
260-5055 (24-hour recording).
Also, information on jobs with
EPA regional offices and
environmentally related positions
at other federal agencies is
available from the U.S. Office of
Personnel Management (check
listings for 0PM Federal Job
Information Centers in the blue
pages of your telephone book.)
—Destry Jarvis  (Executive Vice
President, Student Conservation
Association]
38
                                                                                                   EPA JOURNAL

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                                 THE   PUBLIC
Making a point on Earth Day 7970. Twenty years later, environmental issues are more complex than ever.
Shouldn't  one listen
as well as speak?

by Peter M. Sandman
   Education is something we want to
   do to people we think are ignorant.
   Children are the model. They don't
   know their times table, so we'll
teach it to them and then they'll know
it.
  But education is also something we
want to do to people we disagree with.
There is an important bit of sleight of
hand here. What we really want, often,
is to shut our opponents out of the
issue altogether; if that's not possible,
then we want to persuade them that
we're right and they're wrong. But if
we acknowledge that what divides us
is a disagreement—not even a
disagreement predominantly over facts,
but one over values—then shutting
them out and even persuading them
begin to feel like improper goals.  In a
disagreement, one ought to listen as
well as speak. Disagreeing is a
two-way process. Education, on the
other hand, is comfortably one-way.
  Hence the growing interest in
environmental education among
environmental regulators. Fifteen years
ago, when regulators wore white hats,
and "I'm from the government and I'm
here to help you" wasn't a joke,
environmental education was widely
seen as something of a frill. It is now
accorded a somewhat higher priority.
  People are getting in the way,
demanding impossible levels of
protection from essentially trivial risks,
stonewalling on the lifestyle changes
needed to get serious risks under
control, questioning the wisdom and
even the integrity of the regulators. In
irritation and frustration, out of the
corners of our mouths, we mutter,
"Let's  educate 'em." Regulated
industries, of course, are right there
   SEPTEMBER/OCTOBER 1991
                                                              39

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with us: What better use for
environmental protection dollars than
to teach people they are afraid of the
wrong risks?
  Of course, people are afraid of the
wrong risks. In most of the
disagreements between the American
public and the environmental
professionals,  I am on the
professionals'  side.  I accept most of the
conclusions drawn  in .Reducing Risk,
the 1990 report of EPA's Science
Advisory Board: that the public pays
too much attention  to the health effects
of pollution and too little to its
ecosystem effects; that the public
worries too  much about short-term
local  risks and too little about
long-term global ones;  that  in
responding  to  public priorities, EPA
misses some huge risks while it throws
money at some tiny ones. I even accept
that the public's technical ignorance is
one of the factors contributing to these
problems. But it isn't the major factor.
And an education program is doomed
to failure if  it  is grounded in  the false
conviction that the  way to get people
to believe what we believe  is simply to
teach them  what we know.
   Any environmental controversy can
be divided into a technical dimension
and a moral-emotional dimension. The
key technical issue  is how  much
damage is being done (to health,
environment, or both) and  how much
mitigation can be achieved at how
much cost. The key moral-emotional
issues are such matters as these: Who
benefits? Who's in control? Is it fair?
Can I trust the people in charge? Did
they give me a choice? Do they
respond respectfully to my concerns?
In an article in the November 1987
issue of EPA JournaJ, 1 labeled these
two issue clusters "hazard" and
"outrage," respectively.
   The public is preoccupied far more
with outrage than with hazard. The
engine that  propels the fight over
safe-versus-dangerous, in other words,
is good-versus-evil. Environmental
issues that generate very little
outrage—radon, for example —rouse the
public much less than the high-outrage
issues like incinerator siting or
industrial effluent. Technical
information, however well taught, is
unlikely to change these priorities
because they are not grounded in
technical judgments in the first place.
  What happens when  you try to teach
outraged  people how low the hazard
is? First,  they don't believe you.
Outraged people naturally tend to
resist learning that they are technically
wrong. (You and I  do the same thing
when we are outraged.) And when
outraged  people do somehow manage
to absorb new information, their values
are unlikely to reflect the change.
  Try this simple thought experiment.
Imagine a roomful  of citizens listening
to an expert on pesticide risks, perhaps
someone like Bruce Ames of the
University of California. Ames has
conducted research suggesting that
natural carcinogens in food are several
orders of magnitude riskier than
pesticide residues. To summarize
Ames's argument in a single
oversimplified sentence: Broccoli  is
more carcinogenic  than dioxin. As
Ames tries to convince his audience of
this, he faces an uphill battle. But let's
assume the best. The audience is calm,
there is no cancer cluster in town, the
food is good,  there's plenty of time,
and  Ames is a persuasive speaker with
a lot of data to back him up. So over
the course of an hour or two, he
succeeds in convincing people that, in
fact, broccoli  is more carcinogenic than
dioxin. This is something they didn't
know before,  and now they know it.
The  education goal has been achieved.
                                                                Widf World photo.
  Up comes another speaker. "Now
that we know that broccoli is more
carcinogenic than dioxin," the  second
speaker inquires, "which one do we
want the EPA to regulate, the broccoli
or the dioxin?"  How would the
audience respond?
  If you think the audience would still
favor strong regulations controlling
industry's callous, unconscionable
poisoning of the environment with
dioxin and not  worry too much about
what God might have done to the
broccoli,  you understand the resistance
of outrage to technical education. As
long as dioxin generates a lot of
outrage, and broccoli very little,
explaining their relative hazards is
unlikely to affect the public's
concerns, fears, or policy choices.
  The solution, I think, is to make our
educational  programs two-way rather
than one-way and to make them
sensitive to values as well as to data.
At its  best, this  is what environmental
education has always meant. But it
isn't what technical professionals
usually mean when they mutter darkly
about the need  to educate the public.
Many professionals  are themselves
understandably outraged at the
public's mistrust; they are in no better
mood to  learn than  the public  is.
  I propose  a division of labor. Let's
agree  that technical  professionals are
the experts on what's hazardous and
what isn't. (They're wrong sometimes
and overconfident often, but they
know more than the rest of us.) Let's
also agree that citizens are the  experts
on what's outrageous and what isn't.
Finally, let's agree that hazard  and
40
                                                                                                    EPA JOURNAL

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A bird rescued from an oil spill gets a bath.
Scientists have ranked oil spills among
relatively low-risk environmental problems.
Even so, public concern about such spills
runs high, partly because  they involve an
"outrage factor."
    outrage are both legitimate aspects of
    risk, both deserving of regulatory
    attention.
      People's price for respecting the
    professionals' domain of expertise, I
    think, is a sense that the professionals
    respect theirs. From Community
    Right-To-Know requirements to
    Superfund cleanups, the
    fast-accumulating experience of risk
    communicators tells us that people can
    learn what the professionals want
    them to learn about the hazard if they
    are convinced that  they will remain
    free to insist on the outrage, to insist
    that "values as well  as data must
    control the regulation of risk. An
    environmental education program that
    works, in short, will be
    freedom-enhancing rather than
    freedom constraining. It will help
    people see the ways in which they are
    right as well as the ways in which they
    are wrong. And as it teaches the public
    about hazard, it will teach the
    professionals about outrage.
      What does this mean in practice?
    Instead of groundrules,  let me suggest
    a few questions to ask yourself about
    any environmental  education program,
    but especially one aimed at reducing
    public concern about risks the
    professionals consider small:
    • Is the purpose of  your education
    program to help people decide which
    environmental risks they want to
    tolerate and which  they want to
    oppose—or is it to corner them so they
    feel they must tolerate the risks you
    want them to tolerate?
    • Does your education program deal
    with such "outrage factors" as trust,
    fairness, control, and dread? When you
    tell people about  a  risk  that is high in
    outrage and low in  hazard, are you
    discussing only the hazard?

    • When you compare risks, are you
    "bracketing" a risk  you consider  low
    by identifying other risks that are
    higher and lower, or are you telling
    people only about the risks that are
    higher?
• How sure are you of your data? How
sure do your materials sound?

• What are the strongest arguments to
be made against your own position?
Does your education program make
them?

• How do you feel about the intended
audience of  your education program?
Respectful? Or a little angry, perhaps
even contemptuous? Does it show?

• Is your program one-way or
two-way? Do you expect to learn
anything? Are there ways for people to
teach you why they see  the issues
differently than you do? Do you want
to know?

• Think of an issue about which you
feel passionately — abortion, gun
control, pornography, whatever—and
imagine an education program on that
issue developed by an expert  on the
other side. What signals of
understanding or insensitivity,
open-mindedness or
closed-mindedness, would you be
looking for?  What such signals are you
sending?

  Finally, for groundrules (and more
questions), let me suggest either of two
books by Billie Jo Hance, Caron Chess,
and Peter M. Sandman: Improving
Dialogue with Communities: A Risk
Communication Manual for
Government (Trenton, New Jersey:
Division of Science and  Research, New
Jersey Department  of Environmental
Protection, 1988) and Industry Risk
Communication Manual (Boca Raton,
Florida: CRC Press/Lewis Publishers,
1990).  Q


(Dr. Sandman is Director of the
Environmental Communication
Research Program, Cook College,
Rutgers University.}
       TOLES copyrieht 7997 The Buffalo News.
       Reprinted with permission of Universal
       Press Syndicate. All rights reserved.
OZON£ DEPUTtf/V IS
TW/CE AS FAST AS W4S
     SEPTEMBER/OCTOBER 1991
                                                                                                                   41

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   INFORMING THtPUttlC	
   THE  RESOURCE OF  PUBLIC  BROADCASTING
   Hundreds  of TV  and radio stations already help
    by Lee H. Monk
       The 1990 National Environmental
       Education Act contains a provision
       that  specifically calls on EPA to
       work with "noncommercial
    educational broadcasting entities" to
    educate Americans on environmental
    problems. Educational broadcasting is
    uniquely positioned to do just that and
    over the last decade has. in fact.
    provided many programs on
    environmental issues to (lie public.
      Educational, or public, broadcasting
    reaches vast numbers of Americans.
    Nationwide there are more than 400
    public radio stations and more than
    330 public television stations. Many o!
    those stations are local, and
    independently operated.  As such, they
    are acutely aware of the needs and
    concerns of their local communities.
      What's more, public broadcasting
    gets good murks from the public on
    educational value. In a recent survey,
    01 percent of respondents gave  public
    broadcasting a B t  on how well the
    industry is doing  in increasing
    people's understanding of news events
    and public; affairs. Public broadcasting
    got an A- performance grade on
    helping to educate children informally.
      llltimatuly, public broadcasting
    considers all of its programming -both
    television and  radio—to be
    educational: children's programming,
    drama, music and dance, science and
    nature, skill-building how-to's, as well
    as its much acclaimed public affairs
    and documentary programming.
      Public broadcasting reaches not only
    into homes but directly into schools as
    [Monk is the Director o|
    Communications for tin; Southern
    EducationuI  Conimunk;ations
    Association, the largest regional public
    broadcasting organization  in the
    tuition serving education, public
    television, and public radio in •!<)
    states, ivith members in 17 .states, the
    U.S. Virgin islands, and Puerto liico.)
well. More than twice as many
teachers use public broadcasting
programming and other instructional
materials than use other broadcast and
cable services, according to survey
results announced by the National
Education Association (NEA).
  Public television has been a pioneer
in the uses of noncommercial
programming for more than 30 years. It
has presented high quality,
noncommercial educational preschool
programming, instructional
programming for students in K-12, and
college credit and postgraduate
courses; it has also provided literacy
training, continuing professional
education, and  job training and
retraining programs.
  One of public television's more
recent innovations has been
"interactive" educational
programming, which involves viewer
participation. The Satellite Educational
Resources Consortium (SERC),
composed of public television stations
and state departments of education,
delivers each school day live,
interactive, for-credit high school
courses to students in 23 states. SERC]
also provides live, interactive teacher
in-service and staff development
training seminars and workshops.
  And public broadcasting has not
been content to educate and inform
solely through over-the-air
broadcasting. Almost all public:
television stations provide outreach
activities to supplement and support
their programming. One notable
example is KERA-TV, Dallas, which
sought to bring  all segments of the
Dallas community together to discuss
common concerns such as racism.
  On a wider scale, an organization
called the Public Television Outreach
Alliance leads and supports local
stations in creating television projects
with community impact. For example,
in 1990, the Outreach Alliance
concentrated on the environment with
its "Operation Earth" campaign. Race
42
to Save the Planet, a series of 10
one-hour programs was the centerpiece
of a yearlong effort designed to
encourage individuals to search for
solutions to both local and global
environmental problems. This series
was part of more than 35 hours  of
programming on the environment.
Other components include three
college-level telecourses and a live
business teleconference, not to
mention a wealth of print materials to
help stations create their own
environmental awareness projects.
  Public radio and television both
continue to feature programs on
environmental subjects. Public radio
currently offers several such programs:
Examples include American Energy
Update.  The Environment Shoiv, and
Pollution Solutions; in addition, Terra
Firma consists of three- to five-minute
radio modules that provide
provocative probes into the
dysfunctional thinking behind the
environmental crisis. Other more
general radio programs, such as All
Things Considered and Morning
Edition,  regularly touch on
environmental topics.
  As for public television, several
major prime-time programs exploring
environmental issues are slated  for the
1991 fall season:

• On After The Warming, journalist
James Burke reports from the year
2050, where humans and Earth  have
survived the global wanning. Plus Hot
or Not: The Global Greenhouse
Debate.
• The Infinite Voyage, a quarterly
science series, will look at the ways
that humans study and explore  the
world around them.
• Land of The Eagle is the first
television series to attempt a
comprehensive account of North
American wildlife and wild places.
• A National Geographic
Special—Hawaii: Strangers in

                      EPA JOURNAL

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Against the Odds, produced by KMBH-TV, Harlingen, Texas, focuses on
efforts to save the Kemp Ridley sea turtle.
Paradise—follows conservationists as
they make dramatic attempts to ward
off the extinction of Hawaii's
magnificent plants and animals.

• Nature will celebrate its 10th year
with a special on American birds;
NOVA plans an episode on an
experiment that could mean limitless
supplies of energy; while Scientific
American Frontiers looks at sea turtles.

  So where does public broadcasting
get all this programming? From just
about everywhere. Public broadcasting
stations produce much of their own
programming. Other programming is
produced by independent producers,
both here and abroad. The reservoir of
producing entities is vast. And most
programs rely on funding from many
sources: public broadcasting stations,
national  public broadcasting
organizations like the Public
Broadcasting System (PBS),  National
Pubic Radio (NPR), and the
Corporation for Public Broadcasting;
government agencies;  private
corporations and foundations, and the
viewing public.
  Once a program or series is
produced, it can make its way to the
viewing public in one of several ways.
Since each station is independent, the
management of an individual station
may decide to air a program acquired
directly from a producer. Stations also
receive programs via satellite from the
Public Broadcasting Service as well as
the four public broadcasting regional
organizations. The Southern
Educational Communications
Association (SECA), for instance,
distributes via satellite nearly 800
hours of general audience
programming to public television
stations every year, nearly 70 percent
produced  by its membership. As do
other regional organizations, SECA
provides stations with materials they
can use to promote these programs to
their viewing public.
  Examples of environmental
programming distributed by SECA
include: The Beaches Are Moving on
the barrier islands, from North
Carolina Public Television; Florida
Crossroads: Last Ditch on the dredging
and restoration  of the Kissimmee
River, from  Florida Public
Broadcasting; Future Conditional on
global warming from South Carolina
Educational television; Against The
Odds on efforts to save the Kemp
Ridley sea turtle, from KMBH-TV,
Harlingen, Texas; Energy: Progress
Revisited  with ABC's  Forrest Sawyer
on the  history of man's application of
energy and speculation on our future,
from Georgia Public Television;
Gertrude Bo/m; Guardian Of The Bain
Forest, a profile of a woman who has
devoted her life to the preservation of
the rain forest, from KUHT-TV,
Houston; and Coastal  Naturalist, a
quiet walk through the Georgia Sea
Islands with a naturalist who knows,
loves, and can respect the area, also
from Georgia Public Television.
  Any  public television station in the
country may pull down from the
satellite programming that is
distributed by the regional
organizations such as SECA. This
programming is often free to stations,
whereas the programming distributed
by PBS is not. Each public television
station is independent and makes its
own decisions on programming.
  The distribution of educational or
instructional programming to schools
works in much the same way. SECA
administers the National Instructional
Satellite Schedule (NISS), which
provides satellite distribution of the
most popular instructional
programming.  During the last school
year, 43 states with more than 24
million students subscribed to the
NISS  service. Other services also
distribute instructional programming.
  Public television's technology is also
suited to other methods of
disseminating  information.
Teleconferencing, for instance, is a
very efficient means to reach  distinct
groups of people. Several years ago,
SECA produced a teleconference
designed for school administrators in
all 50 states on asbestos removal in
school buildings. Many  public: stations
produce teleconferences for
governmental agencies or private firms.
And all public stations have the
facilities to be  receiver sites for
teleconferences.
  To summarize: Noncommercial
educational broadcasting has  the
resources, the technology, and the
grassroots relationships  with the
education community to help EPA
provide information  to the public: and
school children on vital environmental
issues and  problems,  o
SEPTEMBER/OCTOBER 1991
                                                                                                               43

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    INFORMING  THE PUBUC	

    IT WILL  TAKE  MORE THAN  EDUCATION
    Solo-driving addicts must feel  it in the pocketbook
    by James M. Lents
                                                                      Detroit may have given figurative
                                                                      birth to the automotive age, but
                                                                      America's love affair with the auto
                                                                      began in Los Angeles.
                                                                    With its seemingly endless suburbs
                                                                   connected by crisscrossing freeways,
                                                                   Los Angeles is the first major
                                                                   metropolitan area in the world that
                                                                   was literally built around the auto.
                                                                    Today, the area is the world's single
                                                                   largest market for gasoline. Its 13
                                                                   million residents drive 9 million motor
                                                                   vehicles 240 million miles a day,
                                                                   guzzling 15 million gallons of gasoline
                                                                   and diesel fuel.
                                                                    Yet, despite the promises of Madison
                                                                   Avenue, driving is not what it used to
                                                                   be. Long gone are the days of the free
                                                                   wheeling motorist.
                                                                    More typical today is area resident
                                                                   Bruce McGowan, recently featured in
                                                                   the Los Angeles Times, who spends
                                                                   three hours a day commuting to and
                                                                   from his job as a computer operator in
                                                                   stop-and-creep traffic.
                                                                    To get the most out of these
                                                                   otherwise wasted hours, McGowan
                                                                   does office work—on a portable desk
                                                                   he carries in his car—when traffic
                                                                   grinds to a complete halt.
                                                                    He and millions like him have
                                                                   created a burgeoning market for
                                                                   cellular phones, mobile fax machines,
                                                                   refrigerators that plug into cigarette
                                                                   lighters, portable televisions, and
                                                                   bucket seat massagers to soothe
                                                                   frazzled nerves and cramped muscles.
                                                                    Clearly, overdependence on the auto,
                                                                   which causes 60 percent of Southern
                                                                   California's infamous smog, constitutes
                                                                   a major environmental problem.
                                                                   Education has encouraged ridesharing in
                                                                   Los Angeles, but smog and traffic jams are
                                                                   sti/l the rule.
44
                                                                                     EPA JOURNAL

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                                      The bottom line is that
                                      motorists will not give up
                                      their solo driving habit in
                                      large numbers without direct
                                      feedback or incentives.
  Over the long run, cleaner
autos—and ultimately electric
cars—will help, but in the interim
what is the solution? What role can
environmental education play?
  Here in the Los Angeles
metropolitan area, the South Coast Air
Quality Management District
(SCAQMD) has engaged in a major
educational effort to woo people out of
their single occupant cars and into
carpools  and other ride-sharing
arrangements.
  Under  SCAQMD's Regulation XV,
employers are  required to implement
incentive and education plans to
encourage ridesharing. The employer's
incentives are  mandatory, but worker
participation is voluntary.
  SCAQMD supplements this
regulation with advertising and
educational outreach efforts to promote
the benefits of ride sharing.
  After more than three years'
experience with the program, I am
happy to report that we  have had some
success. A recent  study of employers
covered by the ride sharing rule found
that ride sharing increased by 5
percent over a two-year period. Ride
sharing increased most at firms where
top management was strongly
committed to the concept.
  Education played a major role in
increasing the level of ride sharing at
these companies. Company meetings,
newsletters, videos, pamphlets, and
other efforts helped increase ride
sharing.
  But strong incentives also played a
major role. Incentives, such as cash
payments and prize drawings, have
been effective in encouraging increased
ride sharing.
  Over the past three years, we have
found that environmental education
alone cannot get large numbers of
drivers to share rides. This is because
the link between ride sharing and the
environment is not directly
perceptible.
  Long after joining a carpool, the
individual motorist will still see smog
on the horizon and a traffic jam on the
freeway. Alternatively, the motorist
may live and work in  a clean air area,
                                                                              Promotion of electric cars
                                                                              and vans may help reduce
                                                                              Los Angeles' use of 75
                                                                              million gallons of gasoline
                                                                              and diesel fuel daily.
but his emissions contribute to
downwind air pollution.
  The bottom line is that motorists
will not give up their solo driving
habit in large numbers without direct
feedback or incentives. For better or
worse, this can be accomplished only
by assigning a price to solo driving
commensurate with its environmental
damage.
  This is what SCAQMD is beginning
to do with its ride-sharing regulation.
Rewarding those who rideshare and
denying the benefits to solo commuters
sends a signal that solo commuting
entails an environmental  cost.
  To further increase carpooling, we
are  looking to extend incentives to
non-work trips to shopping centers
and special events centers, such as
stadiums and concert centers.
Initiating parking fees where parking is
free, or offering parking discounts for
carpoolers, are likely to be integral to
this program.
  So what we've learned  is that
education can help encourage ride
sharing, but it's going to take strong
financial incentives and disincentives
to get people to give up their addiction
to solo driving.  Q

fDr. Lents is executive officer of the
South Coast Air Quality Management
District, the air pollution control
agency for Los Angeles, Orange, and
Riverside counties and part of San
Bernardino County.)
 SEPTEMBER/OCTOBER 1991
                                                                                                                 45

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 INFORMING THE PUBLIC
 THE
 OF
 What can a Senior
 Environment Corps
 do?

 by John T. Grupenhoff
                         Carl Amick,
                         a Save Our
                   Streams volunteer,
                   surveys the habitat
                            of the
                  Little Bluestonc River
                     in West Virginia.
                                     An enormous underutilized human
                                     resource is available to help deal
                                     with our environmental problems.
                                     Many of our 60 million seniors
                                  (persons over 50)—25 percent of our
                                  population—are deeply concerned
                                  about the increasingly polluted
                                  environment we are leaving as a legacy
                                  to our children and grandchildren.
                                   Senior Americans have the
                                  experience, skills, and time to make a
                                  significant contribution. Until now,
                                  however, no systematic national effort
                                  has been made to tap that potential
                                  through environmental  education and
                                  action;  the emphasis  in that regard has
been on young people.
  There are many ways in which
senior Americans could have an
impact. Consider, for example, their
potential as environmentally aware
consumers:

• They control 70 percent of the total
net worth of all U.S. households.
• They own 77 percent of all financial
assets in  this country.

• They purchase 43 percent of all
domestic cars.

• They represent 40  percent of all
consumer demand.
.11;
                                                                                        EPA JOURNAL

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Senior Community Infrastructure
Many seniors could become involved
in environmental issues through
massive, existing governmental and
non-profit institutions. There is a vast
federal,  state, and community services
apparatus—including a system of
regional offices (congruent with
EPA's), state units on aging, 650 area
agencies on aging, and 8,500
community projects, many of which
could take  on an environmental
component. More than 30 non-profit
national organizations, such as the
American Association of Retired
Persons (AARP) and the National
Council on the Aging (NCOA), serve
senior interests. Of these, AARP is the
largest-Cover 33 million members),
with regional and state  offices, over
3,000 local chapters, and considerable
experience in the development of
voluntary service programs for its
members. Its membership magazine,
Modern Maturity,  is second only to
Reader's Digest in total circulation.
  The NCOA, serving professionals in
the aging field, has as one of its 10
constituent units the National
Institution  of Senior Centers (NISC), an
association of over 2,500 of the more
than 14,000 senior centers across the
United States (more than the 8,600
McDonald's fast food outlets!}. Senior
centers have professional management
and appropriate facilities which could
be used for environmental and action
activities. Recently, the NISC Delegate
Council unanimously agreed to join
with the senior Environment Corps to
promote the development of "senior
environment teams" in these centers.
  Also, a massive senior media
network, including hundreds of
newspapers and newsletters as well as
radio and TV programs across the
nation, is constantly seeking useful
information to present to senior
audiences:  Certainly these outlets
would participate in environmental
education activities if asked.
The Senior Environment Corps

The recently established non-profit
Senior Environment Corps has been
organized precisely for this kind of
senior environmental education and
action, through community
organization and involvement.
  Initially it will focus on  developing
a nationwide network of senior
environment teams at senior centers. A
team portfolio of education and action
modules will be developed for
recycling, energy conservation, water
and air pollution, pesticides  and
toxics, environmental consumerism,
and "mentoring" of young  people on
environmental matters, to name a few.
  Nationally, members of the Corps
will be unified by the idea of
environmental protection, held
together by a  dedicated
communications structure, and
identified to each other and the public
by clothing items (hats, jackets, etc.)
carrying the Corps logo and title.

EPA and Seniors

EPA can help seniors help the
environment in a number of  ways:

• By developing an understanding of
the importance of reaching out to the
senior community and helping seniors
become "empowered" through
environmental education and
organization
• By surveying the senior organizations
and their communications  apparatus
and developing, in concert with senior
leaders, an environmental education
and action program

• By supporting development of
educational and action materials
pertinent to seniors, utilizing and
reshaping already existing materials,
including putting them in larger type,
along  the lines suggested for  the senior
centers
• By supporting a national  conference
to provide the "kick off" for the
national effort, followed by regional
volunteer training meetings

• By supporting a systematic and
continuous information flow to the
senior media network.
  Senior Environmental
  Education Provisions

  The National Environmental
  Education Act contains two
  provisions concerning senior
  environmental education for senior
  citizens (over age 50):
  • One provision adds a "senior
  American" to the Environmental
  Education Advisory Council and
  Task Force called for by the new
  law.
  • The other requires EPA to:
  "describe and assess the extent
  and quality of environmental
  education programs available to
  senior Americans and  make
  recommendations thereon;
  describe the various federal agency
  programs to  further senior
  environmental education; and
  evaluate and make
  recommendations as to how such
  educational  apparatuses could best
  be coordinated with non-profit
  senior organizations across the
  nation, and environmental
  education institutions  and
  organizations now  in existence."
  Clearly, there is enormous potential
for improving our environmental
situation through cooperation of EPA,
established senior organizations, and
the newly emerging Senior
Environment Corps; the structures
already exist to assure success.  In
these efforts, it will be vital to
emphasize the "action" aspect of
senior involvement, a

(Dr. Grupenhoff is founder of the
Senior Environment Corps. During
deliberations on the National
Environmental Education Act,
Grupenho/f advocated the
amendments which were  adopted by
Congress concerning senior
Americans.)
  SEPTEMBER/OCTOBER 1991
                                                                                                           47

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INFORMING THE  PUBLIC	
CURIOSITY  MIGHT  SAVE  THE  DAY
How can  we protect the quality of  life?
 by Jacques-Yves Cousteau
Editors1 note: On November 17,  1988,
Captain Cousteau gave a talk to EPA
headquarters employees in
Washington, DC. The following
excerpts from that talk we believe are
particularly germane to the subject of
environmental education.
I  have often wondered if the
  impulse, this tremendous
  curiosity I have always
  felt—which is to look through
 keyholes at what happens in
 nature—was exceptional or natural.
 And the more I observe nature, the
 more 1 think that the impulse toward
 exploration is built into almost every
 organism, including plants.
  "Plants send feelers, their roots, as
 far as they can.  They have terrible
 fights for space, as much as humans or
 animals. I think this drive for
 exploration is built in every living
 thing, sometimes from necessity,
 sometimes from sheer curiosity.
  "Since 1966, first with my two sons
 and  then with Jean-Michel alone, we
 have been going on our expeditions,
 always keeping in mind that our work
 is not only  to explore, but also to try to
 learn lessons about the deterioration of
 our planet and the damage done to it
 by human beings ....
  "We are acting like Attila on the
 Earth today. All this mechanical
 killing, destroying, dynamite fishing,
 using nets with mesh too small,
 draining marshes and lagoons, cutting
 passes in atolls, and changing the
 courses of rivers—all these things are
 not pollution, but they are increasing
 the effects of pollution,  The result is
 really a synergistic effect between
 pollution and other forms of
 destruction.
 (Cousteau is (in explorer,
 oceanographer, and founding
 President of The Cousteau Society.]
48
  "On top of that, of course, comes the
elimination  of species. Almost one
million species have disappeared since
the beginning of the 19th century.
Forever. That's eight percent of the
total known census of living creatures,
exhausted for future generations. Some
of those organisms which have
disappeared—most are plants—could
perhaps have given us medicines or
other useful products. But now they
will never be of any use anymore.
  "It is the fluids of life—air and
water—that  are in danger. As you
know, there is, by weight, a lot  more
water than air,  which means that
theoretically air is even more
vulnerable than water. Up until now, I
have given more attention to water
than to air; but I'm beginning to
change my mind because what is
happening today, not only with acid
rain but more importantly with the
warming of  the planet, is mainly
damage to the atmosphere. The fate of
humankind  is intertwined with these
problems: pollution, mechanical
damage, and heating of the planet,
which is another form of pollution.
And all of these problems are direct
consequences of overpopulation. I can
never repeat it  enough. The problem of
overpopulation was clearly outlined in
the first years of the Club of Rome, but
for some unexplainable reason,
overpopulation has practically
disappeared from environmental
literature. I  don't understand why.
Overpopulation has never been more
pressing; it has never been more tragic.
  "When I went to school, the
population of the Earth was not quite
three billion. Now  there are five
billion. For  the near future, the
population of the Earth will increase
by one China every 10 years. How long
can that be carried on?
  "Yes, it is  probably possible, by
increasing production, by improving
the distribution of  resources to the
poor nations, to feed 15  billion people
in the future. Not very well, but
decently. It is probably possible to
have 15 billion people survive on
Earth. But what kind of life are they
going to lead? Are we here to ensure
mere survival? Or are we here to
protect the quality not only of our own
lives, but of the lives of the people
who will come after us in the next
generations?
  "When Calypso went recently to
examine the radioactivity problem on
the island of Mururoa, where the
French test atomic bombs, we were
thinking more of  future generations
than about us. And when we see the
population growing to such an extent,
when we see the  rich nations become
richer and the poor nations become
poorer while they grow in population,
the number of time bombs that are
planted around us—radioactivity,
overpopulation, destruction of
nonrenewable resources—is such  that
we're inclined to  yell, 'Stop it!' We
have to do something; we have to put
tremendous pressure on our
governments to stop these things.  Our
indignation must  be told. It must be
broadcast. We have to proclaim it; we
have to yell it; we have to show it, not
hide it in the corner of ourselves.
  "There must be public  pressure to
force the decision makers to take
action. I'm saying this to  you because I
was there when EPA was created. I
was there to see the first triumphant
beginning of EPA. The entire world
was envying the United States for its
creation of EPA. From the beginning,
there were environmental laws that are
still there, and legal instruments that
are at your disposal. They still exist,
and they can and  should  be used. No
other country on  Earth has anything
comparable. None.
  "So you have the legal  tools, but
because of political pressure, because
of lobbying, you do not make full  use
of them. We suffer when  we see this.
I've seen the change in the
government. You  are suffering from
government decisions, from

                     EPA JOURNAL

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                                                        m
                                                  """'
government indifference.
  "This Agency has to remain
independent. I'm saying this openly
and envying the possibility. We don't
have anything like the EPA in France.
We have the Ministry of the
Environment, which is a slave to
government decisions, as they have
proven many times. They are not free;
they are not independent.
Theoretically, you  have a degree of
independence that is greater than that
of any similar organization on Earth.
So we are waiting  and praying that
you use it."

After the talk,  Cousteau took
questions. Here is one of the questions:
    "Do you think it's possible that an
environmental ethic can actually be
instilled into the teachings of the
major religions? What better way of
changing people's behavior than by
teaching from the pulpit?"

A "Yes, but you see, people can
do very little for the environment.  By
behaving well, yes. But take a
housewife who buys a product for her
washing machine. She goes to the
supermarket, and she has a choice
among three or four products. None of
them is clearly environmentally clean
and guaranteed by EPA. At the
moment, the choices are made
according to advertising and publicity,
not according to the environmental
quality of the product. So what can the
average citizen or average housewife
do? They can use unleaded gasoline
instead  of leaded gasoline; that's done
already. But for the household
products, for the medical products,
there is no control. There is no
recommendation based on
environmental quality. Yet Canada has
started something in that direction.
Canada  now has a law that a product
in general use must bear a seal  of
appropriate quality for the
environment. How this seal is given,
by whom, I haven't learned. But I do
know that the first step has been
taken ....
  "... If we are educating the average
citizen,  at least he or she must be
given the possibility of making the
right choice. Today citizens don't have
that opportunity." D
                                                                           Cousteau's mission: Not only to
                                                                           explore but to learn about
                                                                           environmental deterioration and the
                                                                           ways in which human behavior
                                                                           damages the planet . .  . and to
                                                                           share this knowledge.
On Education Versus
Instruction

"... Education has nothing to do
with learning how to compress
acetylene without an explosion or
how to make an atom bomb. That's
instruction. A person is well
educated when they know how to
act or to behave in difficult
situations. Since antiquity, the
problems of education have
consistently been the subject of
masterpieces in tragedy and
theater, in the books of our souls.
No masterpiece has ever been
written on mathematics or
chemistry or physics, all of which
are labeled education. But it's only
instruction. When we made
education number three of the
[Cousteau] Society's priorities, we
didn't mean instruction. We  mean
education. To oversimplify, when
we give information to the public
about the environment, The
Cousteau Society is instructing the
public: When we discuss what the
long-range consequences could be
and what solutions would serve
humankind in the long run, we are
participating in the education of
the public ....
  "... We are social beings, and
to live in society with the high
degree of mind  that we have
requires education. As soon as
education declines, the behavior  of
societies goes to chaos. It's a
danger that is comparable to the
atomic bomb . . . ."
—Jacques-Yves Cousteau, from the
CaJypso Log, February 1989.
Reprinted with  permission of The
Cousteau Society. For more
information, contact  The Cousteau
Society, 930 W. 21st  Street,
Norfolk, VA 23517.
SEPTEMBER/OCTOBER 1991
                                                                                                             49

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                                                       i
.'•"*


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 THINKING   GLOBALLY
 A
 TASK
  by the Dalai  Lama of Tibet
The Himalayan Mountains symbolize the
enduring grandeur of the planet, yet they
represent a fragile ecosystem. Tibetan
culture reflects a deep reverence for nature
and wildlife.
   Scientific predictions of
   environmental change are difficult
   for ordinary human beings to
   comprehend fully. We hear about
hot temperatures and rising sea levels,
increasing cancer rates, vast
population growth, depletion of
resources, and extinction of species.
Human activity everywhere is
hastening to destroy key elements of
the natural ecosystems all living beings
depend on.
  These threatening developments are
individually drastic and together
amazing. The world's population has
tripled in this century alone  and is
expected to double or triple in  the
next. The global economy may  grow by
a factor of five or 10, including with it
extreme rates of energy consumption,
carbon dioxide production, and
deforestation. It is hard to imagine all
of these things actually happening in
our lifetime and in the lives of  our
children. We have to consider the
prospects of global suffering and
environmental degradation unlike
anything in human history.
  I think, however, there is good news
in that now we will definitely have to
find new ways to survive together on
this planet. In this century we have
seen enough war, poverty, pollution,
and suffering. According to Buddhist
teaching, such things happen as the
result of ignorance and selfish actions,
because we often fail to see the
essential common relation of all
beings. The Earth is showing us
warnings and clear indications  of the
vast effects and negative potential of
misdirected human behavior.
  To counteract these harmful
practices we can teach ourselves to be
more aware of our own mutual
dependence. Every sentient being
wants happiness instead of pain. So
we all share a common basic feeling.
We  can develop right actions to help
the Earth and each other based  on a
better motivation. Therefore,  I always
speak of the importance of developing
a genuine sense of universal
responsibility. When we are motivated
by wisdom and compassion, the
SEPTEMBER/OCTOBER 1991
                                                                                  51

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                  The Earth is showing us
                  warnings and clear
                  indications of the vast effects
                  and negative potential of
                  misdirected human behavior.
results of our actions benefit everyone,
not just our individual selves or some
immediate convenience. When we are
able to recognize and forgive ignorant
actions of the past, we gain the
strength to constructively solve the
problems of the present.
  We should  extend this attitude to be
concerned for our whole environment.
As a basic principle, I think it is better
to help if you can, and if you cannot
help, at least try not to do harm. This
is an especially suitable guide when
there is so much yet to understand
about the complex interrelations of
diverse and unique ecosystems. The
Earth is our home and our mother. We
need to respect and take care of her.
This is easy to understand  today.
  We need knowledge to care for
ourselves, every part of the  Earth and
the life upon  it, and all of the future
generations as well. This means that
education about the environment is of
great importance to everyone.
Scientific learning and technological
progress  are essential for improving
the quality of life  in the modern world.
Still more important is the simple
practice of getting to know and better
appreciate ourselves and our natural
surroundings, whether we are children
or adults. If we have a true
appreciation for others and  resist
acting out of ignorance, we  will take
care of the  Earth.
  In the biggest sense, environmental
education means learning to maintain
a balanced  way of life. All religions
agree that we cannot find lasting inner
satisfaction based  on selfish desires
and acquiring the  comforts of material
things. Even if we could, there are now
so many  people that the Earth would
not sustain us for long. 1 think it is
much better to practice enjoying
simple peace of mind. We can share
the Earth and take care of it together,
rather than trying  to possess it,
destroying the beauty of life in the
process.
  Ancient cultures that have adapted
to their natural surroundings can offer
special insights on structuring human
societies  to exist in balance with the
environment. For example, Tibetans
are uniquely familiar with life on the
Himalayan Plateau. This has evolved
into a long history of a civilization that
took care not to overwhelm and
destroy its fragile ecosystem. Tibetans
have long appreciated the presence of
wild animals as symbolic of freedom.
A deep reverence for nature is
apparent in much of Tibetan art and
ceremony. Spiritual development
thrived despite limited material
progress. Just as species may not adapt
to relatively sudden environmental
changes, human cultures also need to
be treated with special care to ensure
survival. Therefore, learning about the
useful ways of people and preserving
their cultural heritage is also a part of
learning to care for the environment.
  I  try always to express the value of
having a good heart. This simple
aspect of human nature can be
nourished to great power. With a good
heart and wisdom you have the right
motivation and will automatically do
what needs to be done. If people begin
to act with genuine compassion for
everyone, we can still protect each
other and the natural environment.
This is much easier than having to
adapt to the severe and
incomprehensible environmental
conditions projected for the future.
  Now on a close examination, the
human mind, the human heart, and
the environment are inseparably linked
together. In this sense, environmental
education helps to generate both the
understanding and the love we need to
create the best opportunity there has
ever been for peace and lasting
coexistence.  Q
(The Dalai Lama is the winner of the
1989 Nobel Peace Prize.]
52
                                                                                                  EPA JOURNAL

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THINKING GLOBALLY
THE  PEACE  CORPS
Can  teaching  English  help the upper Tisza?
by Judy Braus
    [hen it first flows into Hungary
     from the Soviet Union, the Tisza
     River is relatively
     clean—especially when compared
 to its infamous neighbor, the Danube.
 But before long the water quality of the
 Tisza begins to plummet.
  The Szamos and Kraszna rivers,
 flowing from Romania, dump heavy
 metals, phosphates, and other
 pollutants into the Tisza as it makes its
 way south. At Tokaj, near the lower
 end of the Upper Tisza, the Bodrog
 River, flowing from Czechoslovakia,
 dumps more tainted water. And along
 its 600-kilometer path through
 Hungary, the Tisza relentlessly
 receives in-country pollution,
 including waste and run-off from
 chemical factories,  power plants, and
 agricultural fields.
  Pollution of the Tisza River is just
 one example of many serious
 environmental problems facing
 Hungary. Like the rest of Central
 Europe, the country suffers from acid
 rain, smog, hazardous waste disposal,
 habitat destruction, and other
environmental problems. But there is a
bright spot in the doom and gloom of
the pollution and degradation.  Armed
with enthusiasm and innovative ideas
and backed by an agency-wide
commitment to environmental
education, U.S. Peace Corps volunteers
have begun tackling environmental
problems at the grass roots level,
working in camps, schools, and
communities across  Hungary.
  An environmental education
workshop conducted in the dead of
winter in a small town near the
Czechoslovakian border gave many
volunteers their first opportunity to get
involved with Hungary's
environmental problems. During the
workshop, more than 60 volunteers
working as English teachers and their
Hungarian colleagues took part in
sessions focusing on air and water
pollution, solid waste, and natural
resource issues—as well as on  teaching
strategies for incorporating
environmental education into their
English teaching lesson plans.  They
also studied strategies for motivating
students to get involved in local
environmental issues and for helping
students develop lifelong
problem-solving skills.
  As a result of the workshop, many of
the volunteers immediately began
incorporating environmental topics
into their daily lesson plans. During
site visits, Kathryn Rulon, Associate
Peace Corps Director for Education,
found that volunteers were
successfully using environmental
content to teach English, encouraging
student creativity, and empowering
students to make a difference: "I
couldn't believe how many of the
volunteers were creatively adapting
environmental content to  match the
interests and concerns of their
students. I'd  walk into classrooms and
the students would be debating energy
issues, writing environmental poetry,
or performing pollution raps.
Environmental education  and English
teaching are a natural fit!"
  Several volunteers also  took the
activities and lesson plans developed
during the workshop to camp. They
               HBBi              •*      '•  .   ^~~    .^••••^•^••••K^^^^^^BH^^B^
 On assignment in Hungary, Peace Corps volunteers teach English and environmental literacy at the same time
 SEPTEMBER/OCTOBER 1991
                                                                                                      53

-------
                  "I'd walk into classrooms and
                  the students would be
                  debating energy issues,
                  writing environmental poetry,
                  or performing pollution raps."
 sponsored several successful summer
 English-Environment camps
 throughout Hungary, where they
 conducted environmental education
 activities focusing on pollution,
 natural resource issues, and energy. In
 addition, many joined with their
 Hungarian colleagues to develop
 country-specific role plays and
 scenarios dealing with environmental
 topics.
   As for the problems in the upper
 Tisza River, one Peace Corps
 volunteer, Kevin Anderson, channeled
 his concern into a concrete proposal
 for action. Before the workshop, Kevin
 had been working with the
 Nyireghyaza Chapter of the Hungarian
 Ornithological and Nature Protection
 Society to band sand martins and also
 to organize a summer environmental
 camp. Through his work, he
 discovered that the Upper Tisza not
 only supports the largest colony of
 sand martins in Europe,  but it is also
 rich in forest and wetland habitats that
 provide homes to some of the most
 diverse wildlife in the country. He
 realized that a public awareness
 campaign would be important, given
 that many of his neighbors in the rural
 town of Nyireghyaza consider the area
 an undeveloped  "wasteland" that
 would be more useful if  it were
 developed.
  It was after attending the winter
 workshop, where he met with Steve
 Wassersug, manager of the Regional
 Environmental Center in Budapest,
 that  Kevin decided to apply to the
 Center for a grant. He and Dr. Tibor
 Szep, a leader of a local environmental
 group, drafted a proposal requesting
 funds to help protect the Upper Tisza
 River watershed. Specifically, they
 requested support to survey the upper
 Tisza River and the riverside forests; to
 educate the public and members of  the
 group about the ecology of the upper
 Tisza River; to disseminate information
 to both national and international
 environmental groups and the public;
 and to provide training for participants
 in research techniques, environmental
54
 education, and "environmental
 English."
   In spring, Kevin and his colleagues
 celebrated their success: the Regional
 Environmental Center presented them
 with $10,000 to begin implementing
 their Upper Tisza River Project Plan.
 Already the group has conducted a
 10-day research camp on the Tisza to
 help train members to collect data and
 monitor water quality. They have also
 purchased a boat, a video camera,  and
 maps of the area to use in their river
 surveys. They hope to add the data
 they collect to the new Tisza Basin
 Database, which is being developed by
 a large environmental
 non-governmental organization in  the
 Upper Tisza region.
   Kevin's success—and the successes
 of other volunteers—has given a boost
 to the Peace Corps's environmental
 efforts throughout  Central Europe.  This
 fall, "environment volunteers" will
 start their pre-service training in
 Hungary, Czechoslovakia, and
 Poland—heading to their sites in
 February. And next spring,  two
 environmental education workshops
 for volunteers teaching English and for
 their host country colleagues are
 scheduled to take place in Hungary
 and Czechoslovakia.
  A growing environmental ethic is
 even evident in the offices of Peace
 Corps staff. In the Hungary office,
 paper is reused and recycled. Bottles
 and cans are collected for recycling.
 And the staff is looking into using
 recycled paper stock for all  their office
 needs. There's also an expanding
 environmental education resource
 library, open to Peace Corps volunteers
 and their counterparts.
  In a country where environmental
 problems have been pushed aside for
 so many years, Peace Corps
 environmental education efforts can
 make an important contribution to
 in-country initiatives. After  all,
thinking globally and acting locally is
what the Peace Corps is all about,  o
(Braus is  an environmental  education
specialist with the  U.S. Peace Corps.]
                                                                                                EPA JOURNAL

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                            Ifali I
 ENABLING  OTHERS
 TO  ACT WISELY
 Help from  tiny  primates
 with a big  charisma
  by Seth Rosenthal
 This tiny monkey,
 the golden lion
 tamarin, was the
 focus for a
 conservation
 education project
 sponsored by
 World Wildlife Fund
 in Brazil.
             Parades, radio and
              television shows,
             and other activities
                 help educate
               Brazilians on the
             need to protect the
            endangered Atlantic
            forest, the tamarin's
                     habitat.
                                   \
SEPTEMBER/OCTOBER 1991
   Puppet shows. Mobile teaching
   vans. Summer camps. Educational
   television. Zoo and museum
   exhibits. T-shirts and posters.
These may sound like pedagogical
gimmicks, but in fact they are part of
highly sophisticated strategies used by
conservation groups in the developing
world to educate local people about
their natural resources.
  Environmental education efforts
have arrived not a moment too soon.
Science can help us understand the
magnitude of our impact on the
environment. Technology can give us
tools to manage our natural capital.
But only education can bring about the
lasting changes in attitudes and
perceptions that will shape the
behavior of future generations.
  As part of its ongoing mission to
preserve the abundance and diversity
of life on Earth, World Wildlife Fund
(WWF) promotes local solutions to
global conservation problems. And this
process of working with government
agencies, private conservation groups.
citizen groups, schools, scientists, land
owners, and indigenous peoples is
essentially an educational one. For
WWF, environmental education means
empowering individuals, communities,
and societies to make enlightened
decisions about managing their natural
resources.
  For that reason, a broadly based
scientific education is rarely of use to
people who are struggling every day to
feed their families and raise the quality
of their lives. As WWF sees it,  the key
is to address local wildlife and
ecosystems in a manner appropriate to
each community. So although most
education projects supported by WWF
share a common intent and theme, no
two are the same.
  Educational efforts may be centered
around a particular issue: the killing of
endangered sea turtles for profit by
financially strapped Mexican
communities; the invasion of a park in
Africa by slash-and-burn
agriculturalists who lack better
alternatives; the deterioration of a coral
reef ecosystem in the Philippines from
destructive fishing practices like the
use of cyanide and dynamiting.
  Or the efforts may be more general:
using zoos, museums, national parks,
                               55

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                                                                              Posters and traveling
                                                                              exhibits are used by
                                                                              Poco das Antas
                                                                              Reserve staff,
                                                                              supported by World
                                                                              Wildlife Fund, to
                                                                              raise public
                                                                              consciousness about
                                                                              the Brazilian
                                                                              ecosystem.
and schools to promote an
understanding of how basic ecological
concepts relate to local natural
resources. Educational projects can
stand alone or, as is more often the
case, serve as an integral component of
a larger effort to preserve an important
ecosystem or wildland area.
  Building enthusiasm at  this local
level has prompted leaders of
WWF-funded projects to call  on  a  wide
array of innovative techniques. But
according to WWF Vice President
Diane Wood, the techniques are  not
simple game playing.  "What may
appear to an outsider  to be isolated,
fun activities are actually
well-thought-out initiatives selected
because they are the best means  to
communicate an environmental
message and get people to take action,"
she says.
  Among these initiatives are video
and slide presentations of local flora
and fauna, guided visits to zoos  and
museums, visitors' centers and
interpretive trails in national  parks,
radio and television broadcasts,  plays
and puppet shows, mobile teaching
units, youth conservation camps, and,
in at least one case, an ecology choir.
  The choir is just one part of a
far-reaching program run by the
municipal zoo of Sorocaba, Brazil.
Other activities include a  short course
that trains 11- and 12-year-olds to
serve as volunteer zoo guards,
explaining animal behavior to zoo
visitors, a "green protectors"  club for
local teenagers, an ecology course  for
primary school teachers, a
correspondence course that reaches
thousands of children, and a children's
bird watching club.
  Golden lion tamarins, tiny primates
with big charisma, were the starting
point for a WWF-supported
conservation education project begun
in 1983 in Rio de Janeiro State, Brazil.
Today, staff members at Poco  das
Antas Reserve, supported by WWF,
engage the local community through
radio and television shows, lectures,
posters, T-shirts, and  traveling
exhibits. In the process, they generate
enthusiasm not just for golden lion
tamarins but for an entire endangered
ecosystem: Brazil's Atlantic forest.
  If the ultimate goal  of environmental
education is empowering people to
take action,  then a local group located
near the Gulf of Fonseca in Honduras
sets a high standard. Shrimp farming,
salt production, tannin extraction from
wood, indiscriminate fishing,  and local
fuel-wood needs were putting
increasing pressure on the gulf's
mangrove ecosystem.  In 1988, local
fishermen, concerned with the visible
deterioration of the mangroves, joined
together to educate the local populace
about their ecological value and to
promote their rational management.
  The Caribbean Natural Resource
Institute (CANARI) has founded a
multifaceted project in St. Lucia that
helps local people find viable
alternatives  to environmentally
destructive practices like dynamiting
coral reefs, collecting sea bird  eggs,
overfishing, overharvesting wild sea
moss and white sea urchins, and
cutting mangroves to produce charcoal.
The project has not only set an
important ecosystem on the road to
recovery, it has also become a role
model for reconciling resource
management and economic
development.
  Creative programs like this are
springing up in almost every country
where WWF is active; our field
workers rarely travel without
discovering a new education group or
project that wasn't there the year
before. Extrapolating general lessons
from this vast  multiplicity of local
efforts is difficult. What we  can  say is
that education will continue to play a
vital role in addressing conservation
problems  in the  developing  world
while at the same building for a
sustainable future,  a
(Rosenthal served as a consultant with
World Wildlife Fund,}
56
                                                                                                       EPA JOURNAL

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CROSS CURRENTS^
Resolving
Environmental
Conflicts
A Book Review by
Marcelle DuPraw and James Laue
   uppose you find yourself living in a
   neighborhood that relies on an
   outmoded and contaminated water
   supply system. You make phone
calls to all the right agencies, pen
inspired letters to the editor of your
local paper, and attend numerous town
council meetings—all with no tangible
results. A lawsuit is out of the
question: Even  if you  had the
necessary financial resources, you
firmly believe that you should not
have to pay out of pocket to get public
services other citizens get for free.
What other recourse do you have?
  In the fall of  1979, a small group of
Fitchburg, Wisconsin, residents found
themselves asking just this question, as
recounted in one of the seven case
studies presented in Environmental
Disputes: Community Involvement in
Conflict Resolution by James E.
Crowfoot and Julia M. Wondolleck
(Washington, DC: Island Press, 1990;
                                             Drtnvmg by Luc-indu
 263 pp.). The answer they discovered:
 mediation.
  At the time, Fitchburg (population:
 13,000), a suburb of Madison, had a
 municipal water utility that serviced
 the town's center. However, most of its
 residential neighborhoods relied on
 water from private wells sunk by
 developers in the 1940s and 1950s.
 Residents of the Greenfield
 neighborhood—served mainly by
 shallow, temporary well systems
 constructed by developers who
 counted on their being replaced in a
 decade  or so by municipal water
 service—began experiencing water
 quality  problems in the late 1970s.
 Residents reported low water pressure,
 and subsequent monitoring by the
 Wisconsin Department of Natural
 Resources (DNR) found a seriously
 high bacteria count in well water.
  Early on in this case, a group of
 residents formed the Greenfield
 Neighborhood Association. By
 withholding payments and applying
 pressure on one developer through the
 Wisconsin DNR, the group was able to
 convince the developer to make
 necessary well system repairs.
 However, when problems associated
 with another private well system
 became apparent in 1978, the
 development company—South Side
 Development, owned by the Kowing
 family—was not as responsive.
  Direct appeals to the Kowing family
 and initial complaints to the DNR
 brought unsatisfactory results. It was
 only after increasing numbers of
 complaints that the DNR began a
 regular water quality monitoring
 program in the summer of 1978, found
 excessive bacteria levels, and declared
 the water flowing through the Kowing
 system to be unfit for human
 consumption.
  Repairing the existing system was
found to be unfeasible, and the  DNR
 declared that the Kowing system must
be replaced. The trouble was, no one
 was willing to foot the bill. Legal
uncertainties prevented the DNR from
pressing the Kowing family to take
care of the problem. Instead, the DNR
ordered the town of Fitchburg to
extend the municipal water supply
system to the Greenfield neighborhood.
  But Fitchburg town officials balked,
 believing that extending the water
 supply system would disrupt their
 land use plan and impose an
 unprecedented financial burden on the
town. They contested the DNR's order
    SEPTEMBER/OCTOBER 1991
                                                                                                     57

-------
in court, disputing the seriousness of
the water quality problem and arguing
that the Kowings ought to be held
accountable. Negotiations were
attempted. A tentative agreement was
reached but then fell through.
  When the DNR suggested mediation
in November 1979, all parties
welcomed the idea. The neighborhood
saw the process as a potentially viable
way of getting the system replaced at
an acceptable cost to homeowners.
Fitchburg town officials were willing
to participate because they wanted to
appease the angry citizen activists and
because, during the mediation process,
the DNR was willing to suspend
temporarily its  order for the town to
take action on the water quality
problem. And the Kowing family
agreed to  participate because they
thought mediation might provide a
way to negotiate an end to their
responsibility for the water system.
  With the blessing of all of the
parties, the DNR then arranged for
mediator Ed Krinsky of the Wisconsin
Center for Public Policy to manage the
process. Participants held four
meetings and many smaller
consultations over a one-year period.
All agreed that  the water supply
system did need to be replaced, so
discussion focused on various ways of
replacing  the system, means of
financing it, and design criteria.
  The mediator's role included
maintaining order during discussions,
ensuring that all parties had a chance
to be heard, and keeping track of ideas
for solutions and agreements  as they
emerged. With Krinsky's assistance,
participants came up with a fresh
option: drilling new wells in  the
Greenfield neighborhood rather than
extending the existing municipal
system. This alleviated the city's
concerns about opening up new areas
to development, and consequently the
town was willing to assume
responsibility for the project.  Under an
agreement signed in February 1981,
the Kowing family contributed $10,000
and three  parcels of land for new wells
and expansion of Greenfield Park. The
DNR agreed not to insist on upgrades
to the existing system while the town
was installing the new one.
  The Fitchburg case is a classic
success story for environmental
dispute resolution. Crowfoot and
Wondolleck highlight three key
characteristics that distinguish
environmental dispute settlement
processes from other means of dealing
with such conflicts: voluntary
participation of the parties, face-to-face
interaction, and consensus
decision-making on both process and
outcomes. Throughout the book, they
integrate case data with  the conceptual
frameworks they develop and (in
Chapter 3) present a comparative
analysis of environmental dispute
settlement (EDS) processes used in
each case.
  All the case studies are documented
in detail and  presented in a clear and
helpful comparative framework. The
book offers impasse-breaking ideas for
environmental activists,  policy makers,
and regulators on a broad spectrum of
environmental issues: water quality
(Fitchburg), natural areas preservation
versus development (the San Juan
National Forest mediation and the
Sand Lake Quiet area  negotiation),
agriculture versus environmentalist
conflicts (the Common Ground
Consensus Project), urban renewal and
planning (the Maiden Negotiated
Investment Strategy), urban river
development (Pig's Eye), and ground
water (the Wisconsin legislation
negotiation).
  The organization and typography of
the book may distract readers from its
useful case descriptions  and analysis,
however. Case studies are intermingled
in a linear fashion with chapters, and
seven enumerated  case studies
alternate with five numbered chapters
without graphic distinctions. In
addition, it may have  been more
accurate to identify Crowfoot  and
Wondolleck as editors rather than
authors of the book since they have
written only two of the chapters; five
colleagues shared in the creation of the
other 10 cases and chapters—Lisa
Bardwell, Sharon Edger, Nancy
Manring, Kristen Nelson, and Martha
Tableman.
  The book will certainly reward the
reader's serious attention, however. By
closely examining  and comparing a
rich range of cases, it  reveals important
lessons and strategic questions
citizens' groups should ask when
contemplating strategies for resolving
environmental disputes. The seven
case studies  presented range from clear
successes to partial settlements to
failed attempts at mediation. Even the
latter are illuminating. For example,
the "Pig's Eye" case, which involved
development along the Mississippi
River in St. Paul, Minnesota,
 underscores the importance of parties
 having a clear understanding of the
 role of the mediator/facilitator and
 compelling incentives to negotiate in
 good faith if the effort invested in
 mediation is to pay off. Other
 hard-won lessons to be gleaned from
 this book include:
 • The importance of an effective
 organizational framework to facilitate
 communications within the citizens'
 group and between the group and
 other disputants, both before and
 during negotiation and/or mediation
 • The value of an effective working
 relationship between a group of
 concerned citizens and an agency that
 can help advocate their interests
 • The potential offered by mediation to
 provide a forum in which disputants
 can clear up misconceptions and
 together generate solutions pre«iously
 unimagined

 • The contribution a mediator can
 make to negotiations by attempting to
 "level the playing field"
   In addition, the book offers several
 approaches citizen groups can use to
 persuade local officials at least to try
 mediation as an alternative to
 litigation.
  Dedicated broadly "to those
 individuals and  organizations working
 for environmental change," this book
 is clearly aimed at educating and
 empowering citizen groups. The
 authors end with a word of
 encouragement "to you, the leaders
 and members  of today's citizen and
 environmental groups" to "continue to
 seek enhanced environmental quality
 for all citizens [and to share] your
 experiences and the lessons learned
 with each other." Its formatting flaws
 notwithstanding, this book will serve
 as a valuable resource to groups
 travelling that road,  a
(DuPraw is an Associate at the
Conflict Clinic, Inc., and Laue is Lynch
Professor of Conflict Resolution, both
at George Mason University in Fairfax,
Virginia. DuPraw and Laue help
disputants resolve environmental and
other public policy disputes through
conflict analysis, design of conflict
resolution processes and systems,
facilitation,  mediation, negotiation
training, and the development of
conflict resolution theories.]
58
                                                                                                    EPA JOURNAL

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FEATURING  ER

 A Well  Water  Tale
 by Ross Ettlin
    hrough the backyards of America,
    through the Alaskan tundra,
    through blazing heat and freezing
    cold, through Hurricane Hugo ...
 sample collectors for EPA's National
 Survey of Pesticides in Drinking Water
 Wells  (NPS) persevered under
 sometimes arduous circumstances and
 came home with stories to tell. These
 were the front-line workers—some 300
 specially trained federal, state, and
 contract technicians—who did the
 legwork for the NPS, the first survey of
 its kind to be conducted on a
 nationwide scale. The $12 million
 survey was jointly sponsored by the
 Office of Drinking Water and the
 Office of Pesticide Programs.
   NPS samplers spent two years in the
 field, travelling roughly 180,000 miles
 in a dedicated quest for drinking  water
 samples for laboratory analysis. In
 their travels, they visited 1,349 wells
 and gathered some 30,000  well water
 samples to be lab-tested to determine
 the frequency and concentration of
 pesticide and/or nitrate residues.  The
 wells they sampled included both
rural domestic wells and community
water systems and ranged from
old-fashioned rope-and-bucket devices
to the latest high-tech systems. In
addition to collecting water samples,
NPS samplers administered
questionnaires in an effort to gather
information on pertinent factors that
relate to the contamination of ground
water (see box).
  From the beginning, even at the pilot
stage of the survey, samplers
encountered  unexpected adventures. In
the rural counties where the pilot
testing took place, the sight of a group
of young strangers driving around
town in a late-model American car,
occasionally  stopping to scribble
something on a clipboard, made local
citizens very suspicious. The
technicians found themselves
frequently being interrogated by the
police, who had received numerous
calls from  worried residents. Typically
the police  officers asked for
credentials—and in one instance,
called then-director of the survey Jim
Boland to verify that there really was
                                                         During two years
                                                         in the field,
                                                         sample collectors
                                                         for EPA's
                                                         nationwide survey
                                                         of pesticides in
                                                         drinking water
                                                         wells gathered a
                                                         total of 30,000
                                                         samples.
such a thing as a National Pesticide
Survey and the samplers really were
who they said they were.
  This experience provided a lesson in
public relations. The survey team
realized, says Boland, that "people
didn't trust us because they didn't
know us." As a result, the team
launched an extensive
communications effort, which became
one of the hallmarks of the survey.
After EPA held a town meeting to
explain to residents the nature and
intent of the survey, the reception
samplers  received was dramatically
improved. Residents were eager to
have their wells tested, and most were
willing to fill out questionnaires.
  Ironically, some of the local
skepticism about what was going on
turned out to be not entirely
unfounded, just misdirected. Certain
opportunistic and unscrupulous
people tried to  take advantage  of the
survey backdrop by using scare tactics:
telling people their water was
contaminated and trying to sell them
expensive devices to put on the end of
their faucets. EPA quickly enlisted  the
cooperation of the regions and the
states to  launch an outreach and
education program. Through this
program,  people were informed that
their wells were not necessarily
contaminated just because EPA was
conducting a survey and warned
against devious salesmanship.  As a
result, the faucet device scam quickly
came to an end.
  Once the survey was fully
underway, samplers had day-today
logistical  problems to contend  with.
When water samples were sent to any
of the eight testing laboratories
involved  in the NPS, they needed to be
packed in ice to keep them at precisely
4 degrees Celsius. If the samples
happened to get too warm or too cold,
their chemical composition would
change and they could not be used for
standardized analysis.
              Continued on iiexf  pug*,'
 SEPTEMBER/OCTOBER 1991
                                                                                                          59

-------
  Moreover, because of statistical
design requirements, samples had to
be collected throughout the year, not
just during convenient seasons. When
samplers traveled to Iowa in the dead
of winter, the temperature was minus
17—minus 47 with the wind chill
factored in. That's more than 80
degrees colder than it was when
samplers went to Alaska. It was
so cold that workers had to hold the
samples between their knees to keep
them  from freezing during preparation
for shipment. "It's not easy trying to
label bottles with numb fingers," said
Jeff Dawson, a sampling team leader
who speaks from experience.
  In California, field workers had just
the opposite problem. The air
temperature was'120; the water
temperature, 92. That sample required
the most ice—but still just a fraction of
the 27 tons of ice used in the study.
  In Alaska, believe it or not, the
problem was a lack of ice. "There just
wasn't a Seven-Eleven nearby where
samplers could buy 20 pounds of ice,"
Boland said. The samplers had to carry
  Goals and Findings of the National  Pesticide Survey
   The National Survey of Pesticides
   in Drinking Water Wells had two
   primary goals:
   • Phase 1: To estimate the
   frequency and concentration of the
   presence of pesticides  (126
   chemicals and their breakdown
   products detectable with
   multi-residue methods of analysis)
   and nitrates in drinking water
   wells nationally.
   • Phase 2: To improve EPA's
   understanding of how  the presence
   of pesticides and nitrates in
   drinking water wells may be
   associated with patterns of
   pesticide  use and the vulnerability
   of ground water to contamination.
   For statistical analysis, information
   on factors such as pesticide and
   fertilizer usage and animal
   husbandry activities in the vicinity
   of wells, climate conditions such
   as rainfall, local geologic
   conditions,  the age of wells, etc.
   was obtained from a number of
   data sources, including
   questionnaires administered by
   NPS samplers.

     Based on the laboratory test
   results analyzed in Phase 1 of  the
   survey, EPA estimated that 10
   percent of community drinking
   water wells and about 4 percent of
   rural domestic drinking water
   wells nationwide have detectable
   residues of  at least one pesticide.
   However, fewer than 1 percent of
   the wells had pesticide residues
above levels considered protective
of human health. The two most
frequently detected pesticides were
atrazine and degradates of dacthal
(DCPA); both pesticides are weed
killers.
  EPA also estimated that more
than half of the nation's wells
contain nitrates: About 1.2 percent
of the community wells and 2.4
percent of the rural wells showed
a total of more than 250,000 nitrate
detections above 10 parts per
million, the maximum
contaminant level established to
protect human health.
  The analyses performed in Phase
2 of the NPS showed that a wide
variety of factors influence the
contamination of drinking water
wells by pesticides or nitrates.
Among other factors, the value of
crops grown in a county, the
amount of nitrogen fertilizer sold,
the amount of fertilized
pastureland, amount of rainfall,
and well depth were associated
with detections of pesticides or
nitrates in the wells.
  Although the NPS can not prove
that any of these factors cause well
contamination, many of its results
are consistent  with the findings of
other studies. The survey results
contribute additional  support
toward taking a pollution
prevention approach toward
protecting drinking water and
ground water.
ice along with the bulky sample kits
with them on the plane trip to the
sampling site. A moose carcass had to
be removed from the plane to make
room for all of the equipment and ice.
  When samplers were working in
Chandler, Georgia, a small town near
Savannah, Hurricane Hugo hit. As
coastal residents evacuated their
homes, the team worked feverishly to
complete all of the samples scheduled
for the day. It was nearly impossible
for the team to keep the rain from
filling the sample bottles. "It was
pouring down in sheets like I've never
seen before," Dawson said. When
samplers traveled back to South
Carolina four weeks after the
hurricane, they were amazed by the
cooperative spirit of people. "Even
with the extensive damage, people
were still willing to stop cleaning up
and give up 60  minutes of their time
for the survey," said Bruce Rappaport,
data analysis and training manager for
the NPS.
  So was the business of  gathering
NPS samples really so important that it
was worth braving Hurricane Hugo,
not to mention 180,000 miles of
legwork? When you consider that half
the population of the United States
relies on ground water for its drinking
water supply, the value of surveying
the potential contamination of well
water by pesticides and nitrates is
obvious. Says Jeanne Briskin, the
present director of the survey: "The
survey results ... will help us to
identify and better regulate risky
pesticides and improve state pesticide
management plans. And the
procedures used in the survey will
provide a guide for state and local
ground water studies."  Q
(Etth'n, a recent graduate of the
University of Maryland, was an intern
with EPA JournaJJ.
60
                                                                                                    EPA JOURNAL

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TITANS  IN CONSERVATIONS
Henry David
Thoreau
 by Jack Lewis
 Published with permission o/ the Concord.
 Massachusetts, Free Public Library.
  About This Feature ...

  Since the earliest days of the
  American republic, many great
  men and women have laid the
  foundation for the work EPA is
  doing today. This feature about
  Henry David Thoreau inaugurates
  a new series about such
  ground-breaking individuals; it
  will appear from time to time in
  the Journal. Incidentally, under the
  new National Environmental
  Education Act, the "Henry David
  Thoreau Award" will be given in
  recognition of outstanding
  contributions to literature on the
  environment. Other awards are
  named for Theodore Roosevelt,
  Rachel Carson, and Gilford
  Pinchot.
   He was condemned by many as a
   misanthrope, a misfit, a hermit.
   Certainly Thoreau did not suffer
   fools gladly, but he did have a
heart. The two great loves of his life
were his brother John and the wonders
of nature. John died tragically of
lockjaw in January 1842, and Thoreau
was never quite the same again. It was
then that he turned to the
contemplative life, which he
associated with a state of oneness with
nature. Some thought he carried this
passion too far: For instance, it is
reported that Henry was inordinately
fond of wading naked through the
streams of Concord.
  To many of his neighbors in
Concord, Thoreau was known not as
the Sage of Walden but as "the fool
who burned the woods down." In
1844, while cooking fish at a spot on
the perimeter of Concord woods,
Henry accidentally sparked a major
forest fire that for decades blighted one
of the most beautiful places in
America.
  Thoreau's world-famous essay, Civil
Disobedience, grew out of a night in
July 1846 when he was detained in
Concord jail for nonpayment of the
poll tax. Henry had refused to pay the
tax because of its association with the
institution of slavery. His maiden Aunt
Maria, without asking Thoreau, paid
his tax and secured his release. Henry,


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                                 wanting to continue his protest, was
                                 furious. Ralph Waldo Emerson is
                                 reputed to have visited Thoreau in his
                                 jail cell. "Why are you here?" Emerson
                                 asked. "Why are you not here?"
                                 Thoreau replied.
                                  When asked by the alumni
                                 association of Harvard, his alma mater,
                                 to name his occupation, Thoreau
                                 termed himself a schoolmaster,
                                 surveyor, gardener, farmer, house
                                 painter, carpenter, mason, day-laborer,
                                 pencil-maker, and—last of all—"a
                                 Writer, and sometimes a Poetaster."
                                  Even after a century and a half,
                                 Thoreau speaks best for himself:

                                 From Walden
                                 "I went to the woods because I wished
                                 to live deliberately, to front only the
                                 essential facts of life, and see if I could
                                 not learn what it had to teach, and not,
                                 when I came to die, discover that  I had
                                 not lived .... I wanted to live deep and
                                 suck out all the marrow of life, to live
                                 so sturdily and Spartan-like as to put
                                 to rout all that was not life,  to cut a
                                 broad swath and shave close, to drive
                                 life into a corner, and reduce it to its
                                 lowest terms, and, if it proved to be
                                 mean, why then to get the whole and
                                 genuine meanness of it, and publish its
                                 meanness to the world ....
                                  "Near the end of March, 1845, I
                                 borrowed an axe and went down to the
                                 woods by Walden Pond, nearest to
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The cabin that Thoreau built at Walden Pond
   SEPTEMBER/OCTOBER 1991

-------
where I intended to build my house,
and began to cut down some tall,
arrowy white pines, still in their
youth, for timber. It is difficult to
begin without borrowing, but perhaps
it is the most generous course thus to
permit your fellow-men to have an
interest in your enterprise. The owner
of the axe, as he released  his hold on
it, said that it was the apple of his eye;
but I returned it sharper than I
received it....
  "The scenery of Walden is on a
humble scale, and, though very
beautiful, does not approach to
grandeur, nor can it very  much
concern one who has not long
frequented it or lived by its shore; yet
this pond is so remarkable for its
depth and purity as to merit a
particular description. It is a clear and
deep green well, half a mile long and a
mile and three quarters in
circumference, and contains about
sixty-one and a half acres; a perennial
spring in the midst of pine and oak
woods, without any visible  inlet or
outlet except by the clouds  or
evaporation ....
  "The mass of men lead lives of quiet
desperation. What is called  resignation
is confirmed desperation ....
  "It is an interesting question how far
men would retain their relative rank if
they were divested of their clothes
   . ." D
Milestones

1817 Born in Concord,
Massachusetts, July 12.
1827 Earliest known essay, The
Seasons, is published.
1837 Graduates from Harvard
College.
1845 In March, begins building his
Walden cabin, located on land
owned by Emerson. Moves in on
Independence Day. Total cost of
the cabin: 28 dollars. 12 1/2 cents.
1846 Arrested and thrown in jail
overnight for nonpayment of taxes.
1847 Leaves Walden Pond in
September, having finished the
major part of Walden.
1849 Publishes A Week on the
Concord and Merrimack Rivers.
Only 218 copies are sold in four
years.
1854 Publishes a much revised
version of Walden in August. It
takes five years to sell off the first
edition of 2,000 copies. (In all
editions and all languages, Walden
has since sold millions of copies.)
1860 Contracts tuberculosis after
catching a severe cold while
surveying tree stumps.
1862 Dies in Concord on May 6, at
the age of 44.
                                                                            Walden Pond. This
                                                                            cairn has marked the
                                                                            location of Thoreau's
                                                                            cabin since 1872.
                                                                                                    EPA JOURNAL

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ON   THE  MOVEl
 William Matuszeski is the
 new Director of the
 Chesapeake Bay Program.
   Matuszeski came to EPA in
 1989 as a Special Assistant in
 the Office of Water. He then
 became the Associate
 Assistant Administrator for
 Water in  1990.
   Prior to moving to EPA,
 Matuszeski held several
 positions, totaling 13 years of
 service, at the National
 Oceanic and Atmospheric
 Administration (NOAA) in
 the Department of Commerce.
 He was Executive Director of
 the Department of National
 Marine Fisheries Services
 from 1988 to 1989, Director
 of the Office of Private  Sector
 Initiatives from 1986 until
 1988, Acting Deputy
 Assistant Administrator for
 Ocean Services and Coastal
 Zone Management and
 National  Ocean Services from
 1982 until 1986, and Director
 of State Programs in the
 Office of Coastal Zone
 Management from 1976 to 1982.
   From 1970 to 1976 he was
 on the staff of the Council on
 Environmental Quality. He
 served as Special Assistant to
 the Director at  the U.S.
 Information Agency in
 Washington, DC, from 1969
 until 1970. He  was also a
 volunteer for the Peace Corps
 in Venezuela for three years.
   Matuszeski recently
 assisted the Government of
 Ecuador in the design and
 implementation of the first
 comprehensive coastal
 management programs in
 Latin America. He also
 developed a multi-year agency-
 wide budget to implement the
 new  U.S.-Mexico Border
 Environmental Plan.
   Matuszeski has a Bronze
 and a Silver Medal from the
 Department of  Commerce.
   He is a 1963 graduate of
 the University  of Wisconsin
 with a B.A. in government.
 He received his law degree
 from Harvard Law School in
 1966.
              Matuszeski
Abby J. Pirnie is the new
Director of the Office of
Cooperative Environmental
Management in  the Office of
the Administrator.
  Since joining  EPA in 1978,
Pirnie has held  several
positions—most recently in
the Office of Information
Resources Management.
Pirnie was the Director of the
Program Systems Division for
two years and Director of the
Information Management and
Services Division for  three
years.
  Her first EPA  position was
as a regulatory impact analyst
in the Office of  Policy,
Planning, and Evaluation
(OPPE) from 1978 to  1980.
From 1980 to 1984, she
served as a Special Assistant
to the Director of the  Office
of Water Enforcement and
then as Special  Assistant to
the Director of the Office of
Water. In 1984 she returned
to OPPE as a special assistant
to the Director of the  Office
of Management  Systems and
Evaluation; she  then served
as the Chief of the
Environmental Results
Branch in that office until
her move to the Office of
Information Resources
Management in  1986.
  Before coming to EPA,
Pirnie worked as a consultant
for Booz, Allen, & Hamilton
and as a market researcher
for MCI and Xerox's
Advanced Business Concepts
Group. She has  taught in
both public and private
schools.
   Pirnie, awarded two EPA
                                                          Ziegele
                                                  Harvev
Bronze Medals, received the
Lee J. Thomas Excellence in
Management Award in 1989.
She graduated from Smith
College in 1971 with a B.A.
in French Literature and
earned an M.A. in education
from Smith in 1972 and an
M.B.A. from the University of
Santa Clara in 1976.

David W. Ziegele has been
selected to assume the
position of Director of
Underground Storage Tanks
in the Office of Solid Waste
and Emergency Response.
  Ziegele started at EPA in
1981 as a program analyst in
OPPE. During his five-year
tenure in the office,
he also served on a rotational
assignment as senior program
analyst in the Office of Air
and Radiation in Durham,
North Carolina.
   In 1986 he was named
Chief of the Program
Planning Branch in the Office
of Policy, Planning, and
Evaluation. A year later, he
became Director of the
Program  Evaluation Division
within the same office, a
position  he held for three
years.
   Ziegele moved in 1990 to
OSWER as Acting Deputy
Director  of Underground
Storage Tanks; he became
Acting Director of the office
in 1991.
   Before coming to EPA,
Ziegele served as a Peace
Corps volunteer in West
Africa and as a country desk
assistant. He also served as a
Special Services Officer at
Peace Corps Headquarters.
  He is the recipient of an EPA
Gold Medal and two EPA
Bronze Medals.
  Ziegele is a 1976 graduate
of the University of Iowa,
where he received his B.A. in
general studies. He also
received an M.A. in Public
Administration from the
University of Southern
California in 1984.

Terence Harvey is the new
Director of the Environmental
Criteria and Assessment
Office in Cincinnati, Ohio.
  Before his recent move to
EPA, Harvey was the  Director
of Public Issues Management
at the Monsanto Company in
St. Louis, responsible for
external contacts on issues
including environmental
safety of new and existing
products  ranging from
pesticides to animal health
products. Before taking this
position in 1989, he was
Director of the company's
Regulatory Affairs Office for
six years.
  Harvey had previously
worked in the Food and Drug
Administration, serving,
since  1969, in a variety of
offices within its  Bureau of
Veterinary Medicine. He
served as a veterinary
medical officer from 1969 to
1976 and temporarily as
acting chief of the
Pharmacology/Toxicology
Branch between 1975  and
     SEPTEMBER/OCTOBER 1991

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               Corn
                                 Davidson
1976. He went on to become
the chief of the Non-Food
Producing Animal Branch
that same year, a special
assistant to the director in
1978, and an acting associate
director for surveillance and
compliance in 1981. Harvey
also acted as director of the
Division of Therapeutic
Drugs for Non-Food Animals
in the Office of Scientific
Evaluation from 1982 to
1984.
  Harvey earned a B.S. in
veterinary medicine in  1966
and a D.V.M. degree in 1968,
both from the  University of
Illinois.

Michael H. Gorn has been
selected for the new position
of Historian in the
Management and
Organization Division of the
Office of Administration and
Resources Management.
   Gorn came to EPA from
Andrews Air Force Base,
where he was Command
Historian of the U.S. Air
Force Systems Command
since 1989. From  1985 until
1989 he worked in the Office
of Air Force History at the
Pentagon, and  from 1981 to
1985 he served as a staff
historian in the Air force
Systems Command History
Office.
  He began his career in
1978 as the Chief of Archives
at the New  England
Genealogical Society in
Boston, Massachusetts, a
position he held  until 1981.
  He is the author of two
books and several articles
and has written many book
reviews for various historical
publications.
  Gorn received several
awards from the Department
of the Air Force, most
notably the Meritorious
Civilian Service Medal.
  He received both his B.A.
and M.A. degrees  in history
from California State
University. In 1978, he
received his Ph.D. in history
at the University of Southern
California.

Gordon M. Davidson has
been named Director of the
Office of Federal Facilities
Enforcement within the
Office of Enforcement, a
position he has held  in an
acting capacity  since
September 1990.
  Previously, Davidson was
Deputy Director of the Office
of Federal Facilities
Enforcement and its
predecessor organization, the
Federal Facilities  Hazardous
Waste Compliance Office.
Davidson came to EPA from
International  Technology
Corporation, where he
managed compliance and
regulatory programs from
1986 to 1987. Before that,
from 1984 to  1986, he was
Deputy Manager of the east
coast office of Geo/Resource
Consultants, where his duties
included managing EPA's
RCKA/CERCLA  Hotline.
  From 1980 to 1984,
Davidson consulted with
local governments and EPA
on hazardous waste issues.
He also served as a member
of EPA's Technical
Assistance Team in support
of the Superfund removal
program. Davidson teaches
part-time at Duke
University's School of the
Environment graduate
program in environmental
management.
  He is a graduate of
Wittenberg University in
Ohio, where he earned his
B.A. in biology. He also
earned his M.A. in
Environmental Management
from Duke University in
North Carolina.
Michael J. Walker is the new
Enforcement Counsel for
Pesticides and Toxic
Substances in the Office of
Civil Enforcement.
  Before coming to
Washington in 1985, Walker
served as a general attorney
in EPA's Region 5 office in
Chicago. In 1979, he began
work in the Legal Support
Section of the Water and
Hazardous Materials
Enforcement Branch there
and moved, in 1981, to the
Office of Regional Counsel.
Two years later, Walker
served in the Air, Water,
Toxics, and General Law
Branch.
  Once in Washington, he
worked in the Pesticides and
Toxic Substances
Enforcement Division in the
Office of Enforcement and
Compliance. He served as a
general  attorney-advisor from
1985 to 1987, then became a
supervisory attorney-advisor
in 1987 and later the acting
Associate Enforcement
Counsel.
  Walker has a University of
Wisconsin B.A. degree in
biology/conservation and a
J.D. degree from the
University of Toledo. He has
received a dozen EPA-related
awards.


John H. Skinner, Deputy
Assistant Administrator  of
the Office of Research and
Development (ORD), has
been appointed as
Chairperson of the Agency's
National Human Resources
Council.
  Since joining the EPA in
1972, Skinner has held
positions of Branch Chief,
Division Director, and Office
Director for the Office of
Solid Waste. In 1985 he
became  ORD's Director of the
Office of Environmental
Engineering and Technology
Demonstration.  In 1990 he
was appointed as ORD's
Deputy Assistant
Administrator and will
continue in that capacity
while serving as chair of the
council, a
                                                                                                       EPA JOURNAL

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Back Cover: On the Ecology
Trail: Students examine a deer's
skull and antlers at the Central
Wisconsin Environmental
Center. Photo by Mike Brisson.

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              '"
  WEB OF LIFE
ECOLOGY  TRAIL


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