United States
            Environmental Protection
            Agency
            Policy, Planning,
            And Evaluation
            (2111)
EPA 230-K-95-002
June 1995
vvEPA
Small Business And The
Environmental Protection
Agency

Building a Common Sense
Approach to Environmental
Protection

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Cover photo: Staff members with EPA's Design for
Environment Program discuss pollution prevention
strategies with the manager of a dry cleaning
business.

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 A Letter from the EPA Administrator


 Dear Delegate:

    I would like to welcome you to Washing-
 ton, D.C. for the 1995 White House Confer-
 ence on Small Business and to extend my
 congratulations on your participation in this
 historic meeting.  I wish you great 'success in
 preparing your final recommendations to the
 President and Congress.  I particularly look
 forward to seeing those recommendations
 related to the Environmental Protection
 Agency.
    We at EPA recognize the enormous
 contributions that you in the small business
 community make to the U.S. economy and to
 the prosperity of all Americans.  I invite you to be full partners with EPA and the
 Clinton Administration in protecting public health and our environment, so that we
 can ensure a high quality of life for all Americans today and in the future.  \
    When President Clinton and I came to Washington two years ago, we recognized
 that this nation needed a fundamentally new system of environmental protection.
 One that is firmly committed to environmental goals - but  also committed to flexibil-
 ity, innovation, and common sense in how we achieve those goals. One that recog-
 nizes that a thriving economy and a healthy environment can and must go hand in
 hand.  One that protects more and costs less.
    For the past two years, the Clinton Administration has  sought to build that new
 generation. Industry by industry and community by community, we have sought to
 make fundamental changes in the process of environmental  protection.
    This pamphlet provides an introduction to what we are  doing at EPA to reduce
 the burdens imposed on small business while ensuring a safe and healthy environ-
 ment for all Americans.  It describes our efforts to trust honest business owners as
 partners, not adversaries - to substitute incentives for penalties - to listen to the
 voice of the small business community - to cut red tape - and to launch bold initia-
 tives that produce cleaner, cheaper, smarter results.
    Please review the contents and let us know what you think.  Which initiatives do
 you like?  Where can we do better?  Give my Small Business Ombudsman a call.  I
 want to work with you to fulfill our mutual goals for a safe  and prosperous United
 States.

 Sincerely,
Carol M. Browner
Administrator
U.S. Environmental Protection Agency

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  Introduction
       This pamphlet provides a brief overview of
       steps EPA is taking to work with small
       businesses to achieve our nation's
 environmental and economic goals.
    The first section outlines selected initiatives
 to reinvent and streamline the regulatory
 system so that businesses can achieve better
 environmental protection for less cost.
    The second section describes the kinds of
 support EPA provides to small businesses to
 help them understand and comply with the
 nation's environmental laws.
    The third section moves beyond improve-
 ments to the existing system to describe bold
 new initiatives that are  intended to construct
 the building blocks of a  new generation of
 environmental protection for the 2lst century.
 Industry by industry, community by community
 these initiatives  are helping us find  common-
 sense, cost-effective environmental solutions
 that are cleaner  for  the environment, cheaper
 for business and the taxpayer, and smarter for
 America's future.
   The fourth section provides descriptions of
 selected activities underway within each of
 EPA's four program offices for air, water, solid
 waste and pesticides/toxics.
   At the end of  this pamphlet, you will find
information on how to obtain assistance from
EPA's Small Business Ombudsman
   I. Reinventing Environmental
   Regulation and  Reducing the
   Burden on Small Business

   Cutting Paperwork by 25%

   EPA is reducing by 25% the overall reporting
   and record-keeping burden associated with its
   regulations.  We are targeting relief to small
   businesses and local governments, making
   changes that will save 20-million work-hours
   and hundreds of millions of dollars each year -
   time and money that can be invested in making
   products and cleaning up the environment.  For
   more information, call Richard Westlund at
   (202) 260-2745.

   Giving Small Business a Voice:
   Expanding the Use of Regulatory
   Negotiations

   Regulatory negotiation (reg-neg) is a. process
   that convenes representatives of small business,
   industry, regulators, and other interested
  parties to negotiate the text of a proposed rule.
  Rather than seeking public comment after a
  rule has been developed, this process engages
  small businesses and other affected parties
  early in the process.
     EPA has recently completed a review of all
  regulations currently under development to
  identify the most promising candidates for reg-
  neg and other consensus-based decision-making
  approaches. In the future, EPA will routinely
  evaluate the appropriateness of using consen-
  sus-based rulemaMng every time we issue or
  revise a regulation.  For more information
  call Chris Kirtz at 260-7565.

  Improving Regulatory Flexibility
  Guidelines

 The 1980 Regulatory Flexibility Act, which
 originated in a recommendation from the 1980
 White House Conference on Small Business  '
 requires EPA to analyze proposed rules with
 respect to their impact on small businesses and
 to develop options to reduce adverse effects.
 EPA has adopted new guidelines to ensure that
 it not just meets but exceeds the requirements
 of this Act.  For more information csdl Paul
 Lapsley at (202) 260-5480.

 Reducing Regulatory Barriers to
 Innovative Technologies

 The  EPA-led Environmental Technology Initia-
 tive  (ETI), launched by President Clinton in  his
 first State of the Union address in 1993, is an
 unprecedented public-private effort to stimulate
 environmental technology innovation in the
 United States.
   ETI promotes the development and use of
innovative environmental technology and

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increases exports of U.S. technologies abroad.
   Through ETI, we help small business
entrepreneurs to move new technologies from
the garage to the global marketplace.  We
remove regulatory barriers and speed cost-
saving new technologies into the market.  And
we help communities find cheaper, cleaner ways
to achieve environmental goals.
   Priorities include helping entrepreneurs
obtain permits, test sites and technology
performance verifications that will be credible to
buyers; helping small businesses identify the
most cost-effective pollution prevention and
control technologies;  and disseminating informa-
tion on new technologies that can cut compli-
 ance costs. For more  information, call the
 ETI Hotline at (202) 260-2686.

 Redevelopment of Brownfields

 In February, EPA announced actions to make it
 simpler and more cost-effective for businesses-
 including small businesses-to redevelop urban
 industrial sites, while complying with environ-
 mental laws. EPA's Brownfields Action Agenda
 encourages economic redevelopment of contami-
 nated, abandoned urban property.  Environmen-
 tal cleanup can be the engine that drives
 economic redevelopment.
    EPA removed approximately 25,000 sites
 from the Superfund Inventory List where it was
 determined that there was no need for further
 federal action in the near future. Removal of
 these properties from the national inventory is
 the first step in opening the way for property to
 be brought back into  productive community use.
  For more information, call Jonathan Weiss at
  (202) 260-4610.

  Electronic Access
  EPA is significantly expanding its electronic
  programs to make information on EPA pro-
  grams and regulations  available through
  Internet and other electronic means.  For
  example:

  • EPA's Office of Solid  Waste and Emergency
  Response is making the following information
   available on the Internet: Resource Conserva-
   tion and Recovery Act (RCRA) rule makings,
   dockets, Superfund information and announce-
   ments, and solicitations that appear in the
   Commerce Business Daily.
   • EPA's Office of Air Quality Planning &
   Standards operates a Technology Transfer
   Network-an electronic bulletin board system
    available to the public.  In particular, a Clean
    Air Act Bulletin Board provides access to
    proposed and final rules, background and
    guidance documents,  plain-English fact sheets,
    and implementation strategy updates and
    schedules. For more information, call
    Herschel Rorex at (919) 541-5637.
• EPA has recently expanded its pollution
prevention electronic communications system
and made it available via the World Wide Web
(Internet).  Enviro$en$e is a free, public envi-
ronmental information system that is accessible
24 hours a day through both a Bulletin Board
System (via BBS: 703-908-2092; for help on the
voice hot-line, call: (703) 908-2007) and Internet
(via the Web: http//wastenot.inel.gov/
enviro$en$e).  Enviro$en$e is an electronic
library of regulatory data and educational
information on pollution prevention, technical
 assistance, and federal facilities environmental
 compliance and enforcement.
 • Through the Virtual Department of Business,
 EPA will make regulations  and compliance
 information available on the Internet for  easy
 access by small business.  For mo£e informa-
 tion, call Rachel VanWingen at (202) 260-
 9709.
  II. Compliance Support:
  Emphasizing  A Balanced
  Approach to Compliance
  Reducing or Eliminating Penalties for
  Good-Faith Efforts to Comply
  At the June, 1995 White House Conference on
  Small Business, EPA Administrator Carol M.
  Browner issued a new policy providing small
  businesses with significant incentives to comply
  with environmental laws. The new policy -
  which implements one of President Clintons
  March 16, 1995 reinvention initiatives for
  environmental regulation - will reduce or waive
  penalties for small businesses that make good
  faith efforts to correct violations under most
  EPA-administered statutes.
      This policy builds on EPA's August 1994
  policy that provided new incentives for small
  businesses to seek compliance assistance from
  Clean Air programs without fear of enforce-
  ment. The President's announcement on March
   16 expanded this incentive package from the air
  program to EPA's other regulatory programs.
      The policy being announced at the Small
   Business Conference will waive fines for small
   businesses for first-time violations where the
   firm has made a good faith effort to comply
   either by requesting compliance assistance from
   a small business assistance program or by
   conducting a voluntary self-evaluation and sell-
   disclosure. This policy applies if the violation
   does not result in a significant health, safety,  or
   environment threat; if the violation is not
    criminal; and if the business  corrects the
    violation within a period of six months, or a full
    vear in some circumstances. For more informa-
    tion, call Elliott Gilberg (202) 564-2310.

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  One-Stop Compliance Assistance
  Centers

  EPA is establishing National Compliance
  Assistance Centers for four small business
  sectors in which small businesses predominate
  (including printing, metal finishing, auto service
  stations and agricultural services), and which
  face multiple environmental requirements. The
  Centers will work through trade associations
  and state small business associations to pro-
  vide: plain-English guides to understanding and
  complying with environmental laws; electronic
  access to information on pollution prevention
  and compliance techniques; and a vehicle to
  identify opportunities to  cut paperwork and
  consolidate reporting for the affected industries.
  For more information, call David Schnare at
  (202) 564-4183.

  Incentives for  Self-Disclosure and
  Correction

  In March, 1995, EPA announced dramatic new
  incentives for businesses that take responsibil-
  ity for finding and fixing environmental viola-
  tions on their own.  Companies that evaluate
  their own operations, then voluntarily disclose
  and  correct the violations they have uncovered,
  can depend on more favorable treatment from '
  EPA, in the form of reduced penalties.
    In addition, EPA awarded a grant to the
  Institute for Environmental Auditing to develop
  environmental audit, educational training and
  self-help materials to help small businesses
 perform self-audits in order to bring themselves
 into compliance with EPA regulations on a
 voluntary basis.  For more  information call
 Eric  Schaffer at (202)  564-2280.

 Streamlining Compliance Inspections

 EPA  is currently evaluating alternative ap-
 proaches to streamline the current media-
 specific compliance inspection system, which
 today results in multiple visits from government
 regulators  responsible for  individual media such
 as air pollution or water pollution or solid
 waste.  EPA is developing a sector-specific,
 multi-media compliance checklist to streamline
 inspections for each industry. This effort is
 initially looking at the printing industry and
 will subsequently look at other small business-
 dominated  sectors, such as dry cleaning. For
 more  information, call  Karin Leff at (202)
 564-7068.

 Design for the Environment

 Design for the Environment (DfE) is a volun-
tary, cooperative program that brings together
people in small and medium-size businesses on
an industry-by-industry basis to identify
   cleaner, cheaper substitutes for hazardous
   chemicals and production processes.
     DfE compiles information on alternative
   products and technologies so that small busi-
   ness can compare their environmental and
   human health risks, exposures, performance
   and costs.  Developing this  information is a
   complex analytical task that is often difficult for
   small businesses to do by themselves.  For
   example, the nation's  62,000 printing establish-
  ments use hundreds of inks, solvents, and other
  chemical products.   Eighty percent of printers
  employ fewer than 20 employees—so very few of
  them  have the time or resources to research
  chemicals and technologies that are safer for
  the environment.  For more information, call
  Joe Breen at (202) 260-2659

  Compliance Information on an
  Industry-by-Industry Basis

  Recognizing that government must iiilly under-
  stand  the businesses it regulates, EPA has
  organized a new compliance assurance office on
  an industry-by-industry basis instead of the
  customary air, water, solid waste and pesticide
  compartments.  To establish a strong informa-
  tional  basis  for the _new office's acthities, EPA
  has compiled comprehensive profiles of eighteen
  industries, mostly small-business-dominated
  ones.  These notebooks contain detailed descrip-
  tions of industrial processes, regulatory require-
  ments, historical compliance  data, and opportu-
  nities for pollution prevention. This information
  will promote businesses' self-evaluatiion and
 enhance the inspection process. For example,
 EPA is working with auto-body shops and the
 Department  of Education to develop a new
 national environmental curriculum for auto
 technicians, including development of an
 "environmental checklist" for shopowners to use
 in assessing  their compliance status. For more
 information, call Mike Barrette at (202) 564-
 7019.

 User-Friendly Compliance Tools for
 Small  Businesses

 EPA, through the Small Business Ombudsman,
 awarded a grant to the Center for Hazardous
 Materials Research for the development of user-
 friendly information to assist  small businesses
 in cost-effectively complying with environmental
 regulations that apply to them. The effort is
 being coordinated through national small
 business trade associations and EPA's Section
 507  Small Business Assistance Program to
 assure that the materials meet small business
 needs, initially for the following sectors: metal
 finishing, dry-cleaning, printing, chemical
manufacturing, and automotive repair. For
more information, contact Karen V. Brown,
EPA Small Business Ombudsman at (800)
368-5888 or,  in Washington, D.C., at
(703) 305-5938.

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111. Building  a New Generation of
Environmental Protection


The Common Sense Initiative: An Industry-
by-Indxistry Approach

The Common Sense Initiative (CSI) is the
cornerstone of the Clinton Administration's new
generation of public health and environmental
protection. It is a fundamentally different
approach that will move beyond the one-size-
fits-all regulation of the past to a comprehen-
sive industry-by-industry approach for the
future.                           .  ,   . •
     We have started with six pilot industries.
Two of them - metal finishing and printing -
 are dominated  by small business.  (The others
 are iron and steel, automobile manufacturing,
 computers and electronics, and petroleum
 refining.)  In each industry, representatives of
 business, along with environmentalists, commu-
 nity representatives, and regulators, are exam-
 ining every aspect of environmental regulation
 as it affects their industry to identify effective
 reforms for EPA implementation—from permit-
 ting to reporting requirements to compliance/
 enforcement procedures to environmental
 technology.  CSI will result in recommendations
 for bold new ways of doing business to get
 better environmental results at less cost. For
 more information, call Vivian Daub at (202)
 260-6790.

 Project XL
 On March 16, 1995, President Clinton an-
 nounced Project XL-Excellence and Leadership
 —a project designed to harness the creativity
  and innovation of the private sector to achieve
  superior environmental results.  In 50 pilot
  projects, businesses and communities  will have
  the flexibility to use the strategies that work
  best for them in achieving-and exceeding-the
goals specified in environmental regulations.
For more information, call Jon Kessler at
(202) 260-3761.

Environmental Leadership Program

EPA is piloting a national program with the
states to work with selected company facilities
to demonstrate innovative approaches to
environmental management and compliance.
The program is developing and testing the basic
elements of state-of-the-art environmental
management systems, developing third-party
auditing and self-certification procedures and
establishing validation measures to ensure
public accountability for results. For example,
the John Roberts Company, a small lithographic
printer in Minneapolis, Minnesota that has
been selected as a pilot facility for the program,
 is demonstrating the value of "mentoring" as a
 means for sharing information on environmen-
 tal auditing with other small businesses. For
 further information, call Tai-ming Chang at
 (202) 564-5081.

 Money-Saving Pollution
 Prevention Programs

 EPA has established voluntary, results-oriented
 programs that foster industry-government
 partnerships. These programs move away from
 the adversarial, litigation-prone strategies of the
 past and instead promote solutions that busi-
 nesses can use immediately  to prevent poUution
 and save money.  They assist businesses in
 identifying previously unrecognized losses
 associated with waste, and together they are
 projected to save over $60 billion in energy
 costs by the year 2000, while creating jobs in
 efficiency and other emerging industries.
 Among the programs are: Green Lights, which
 provides technical assistance in installing
  energy-efficient lighting;  Waste Wi$e, which
  encourages voluntary prevention and recycling
  of business waste; Climate'  Wise, a public
  recognition program EPA runs with the Depart-
  ment of Energy to stimulate greenhouse gas
  emission reductions across all sectors of the
  economy; and Natural Gas Star, which is
  reducing methane losses from gas transmission
  lines and coal mines.

   IV. EPA Program  Office Highlights

   The  Office of Water
   The Small Business Administration has raised
   concerns on behalf of small businesses about
   EPA's  Storm Water Program, and has stated
   that point source dischargers of storm water
   should not be required to have a National
   Pollutant Discharge Elimination System
   (MPDES) permit.  In response, on March 29,

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    1995, Administrator Browner signed
    a direct final rule clarifying the permitting
    requirements for all phase II storm water
    dischargers.  Under this rule, only those storm
    water dischargers specifically designated by
    their permitting authority as causing water
    quality problems are required to immediately
    obtain a NPDES permit.
      A public Federal Advisory Committee will
   review the need for NPDES storm water
   discharge permits for all other phase II dis-
   chargers, including small business.  EPA is
   establishing a subcommittee to provide advice
   and input on the scope and  requirements of a
   phase II storm water program.  This subcom-
   mittee will include representatives of all
   affected stakeholders, including the small
   business community. EPA will propose a phase
   II regulation in two and a half years as  an
   outcome of this process, and will promulgate
   regulations in four years.
     The Office of Water is also establishing new
   priorities for rulemaking in the drinking water
   regulatory program  based on the most signifi-
   cant health risks. To lay the groundwork for
  this effort, the Office is reassessing health risks
  posed by contaminants  in drinking water and
  consulting with all stakeholders, including small
  businesses, on regulatory priorities and ap-
  proaches.  EPA is also working with water
  suppliers and States to  develop a voluntary
  program to improve the treatment of drinking
  water to reduce the occurrence of bacterial and
  other microbiological pathogens.  The Office is
  also simplifying monitoring requirements to
  allow greater "tailoring" of monitoring require-
  ments to the existing  quality  of the drinking
  water source.

  The Office of Solid Waste and  Emer-
 gency Response

 EPA's Office of Solid Waste and Emergency
 Response is conducting a multi-stakeholder
 legislative reform initiative to  fix provisions of
 mn^OW!Ce Conservati°n and Recovery Act
 (KCRA) that result in high costs and  marginal
 environmental benefit. EPA also issued a
 RCRA rulemaking to reduce regulatory require-
 ments for "universal wastes" (e.g., discarded
 batteries, thermostats and certain pesticides).
 Small businesses such as retail outlets have
 often been reluctant to collect these items for
 recycling because of the expense and complexity
 of the regulatory requirements. Under this new
 rule, they will be exempt from many of the
 RCRA requirements pertaining to these wastes.
   Outreach to small businesses is being
 conducted through the Risk Management
Program Rule workgroup under the Chemical
Emergency Preparedness  Program. Meetings
have been held with stakeholders, including
small business association representatives,  to
develop the proposed rule and to develop model
   risk management plans for small businesses.
      The Office is conducting a new Waste
   Information Needs (WIN) initiative to take a
   comprehensive look at waste information needs
   and technologies in order to ensure that the
   EPA is collecting the right information and that
   the information technologies being used are
   appropriate, useful, and user- frienclly.  This
   project will benefit all information users;'' and
   suppliers, including small businesses.

   The Office of Prevention, Pesticides,
   and Toxic Substances

   EPA's Office of Prevention, Pesticides and Toxic
   Substances  is working with the SniEill Business
   Administration on alternative reporting thresh-
   olds for the Toxic Release  Inventory program
   that would replace the current two-page certifi-
   cation statement with a simpler, multi-chemical
   postcard reporting option for some facilities.
     The Office is also working with SBA's Small
   Business Development Centers to test the
  feasibility of integrating technical assistance
  with business planning assistance for small
  businesses.  This change would enhance the
  ability of a small business to obtain financing
  for pollution prevention projects.
    Through a grant to the Center for  Econom-
  ics, Policy, and Science, the Office is developing
  an interactive data base designed to tink
  environmental technology entrepreneurs (typi-
  cally small business persons) with venture
  capitalists.

  The  Office  of Air and Radiation

  EPA's Office  of Air and Radiation established
  the Small Business  Assistance Program under
  Section 507 of the  1990 Clean Air Ad; Amend-
 ments to provide compliance assistance informa-
 tion to small  businesses through the establish-
 ment of State-level assistance programs. These
 programs, which have established State-level
 Small Business Ombudsmen, help smaU busi-
 nesses to determine whether new air regula-
 tions apply to them, what options exist for
 complying with them (including pollution
 prevention), what recordkeeping and reporting
 forms  are required, and where to find additional
 assistance.
   The Air Office is working to improve and
 streamline its regulatory development process
 through earlier participation by stakeholders in
 rulemaking activities.  The recently proposed
 regulation to reduce toxic air  pollution from
 Wood Furniture Manufacturing Operations was
 the result of a successful negotiated rulemaking
process that included industry representatives,
environmental groups, and government  agen- '
cies.

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The Office of Research and
Development

EPA's Office of Research and Development has
for the past several years focused its pollution
prevention research program on "Small Busi-
ness and Clean Technologies". A cooperative
effort between EPA and the Small Business
Administration (SBA) is providing pollution
prevention assistance to small businesses
through the SBA's Small Business Develop-
ment Centers in four states (Virginia, Iowa,
Wisconsin, and Texas). Under the project,
small businesses will learn how to use pollution
prevention approaches to both improve their
 environmental performance and also reduce
 their compliance costs.
    Under the Mutual Effort to Reduce Indus-
 trial Toxics  (MERIT) program, a unique
 governmenVindustry partnership in California,
 several defense aerospace contractors such as
 Grumman-Northrop, General Dynamics and
 Hughes Aircraft are undertaking company-to-
 company technology transfer to small metal
 finishing businesses in the Los Angeles County
 area.  The assistance emphasizes prevention
 and recycling techniques (such as recovery of
 chromium from waste rinsewater) that reduce
 pollution and control costs for metal finishers.
logical innovation, to engage small businesses in
helping to meet federal R&D needs, to increase
private sector commercialization of innovations
derived from federal R&D, and to foster and
encourage participation by minority and disad-
vantaged persons in technological innovation.
Pollution prevention and pollution control for
selected pollutants are among the topics tar-
geted by the SBIR program.


One-Stop Relief:  The EPA
 Small  Business Ombudsman

 The EPA Small Business Ombudsman assists
 small business owners across the country by:
 • Providing multi-media compliance information
 through a hotline, publications, and audio-visual
 materials.
 • Working with EPA technical experts to
 respond to regulatory questions and other
 inquiries from small businesses.
 • Tracking EPA policies and regulations  affect-
 ing small businesses, and advocating small
 business concerns inside EPA.
 • Keeping in touch with  small business "um-
 brella" organizations, industry trade associa-
 tions, and government entities.
  EPA's Small Business Ombusdman provides
  small businesses with "one-stop" assistance.
  Small business owners are welcome and encour-
  aged to  call with questions or concerns between
  8:30 a.m. and 4:30 p.m., Eastern Standard
  Time.

  For assistance, call (800) 368-5888  In
  the Washington, DC Area  call  (703)
  305-5938.  Fax:  (703) 305-6462.
      EPA and the Department of Commerce's
   National Institute for Standards and Technol-
   ogy (NIST) have initiated a joint program to
   assist small and medium sized manufacturers
   through NIST sponsored Manufacturing
   Technology Centers around the country. The
   goal of this multi-faceted national program is to
   enable smaller manufacturers to become more
   environmentally competitive through improved
   manufacturing techniques, energy management
   practices and pollution prevention opportunities.
      Over the past  twelve years, EPA and other
   federal agencies have actively participated in
   the  Small Business Innovative Research
   (SBIR) Program. This program is one of the
   most competitive R&D programs in the federal
    government. It is designed to stimulate techno-

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