The final piece of the
puzzle is educating others
and inspiring them to be
stewards for the environment
and their communities.
— Don Curran,
Virco Mfg. Corporation
What Is WasteWise?
WasteWise is a free, voluntary partnership program sponsored by
the U.S. Environmental Protection Agency (EPA) through which
organizations reduce municipal solid waste and select industrial
wastes, bencfitting their bottom line and the environment.
What Is the WasteWise Endorser Program?
EPA launched the WasteWise endorser program to help spread the WasteWise message to more
organizations. Endorsers are state and local government agencies, trade associations, nonprofit organizations,
and businesses that help oSeir members, constituents, or customers realize that reducing solid waste makes
good business sense. WasteWise endorsers commit to recruiting organizations to become WasteWise
partners and providing members with ongoing promotional or technical information.
Why Should We Become An Endorser?
By joining the WasteWise endorser program, organizations demonstrate their leadership in the envi-
ronmental arena and play a pivotal role in conserving natural resources and preventing pollution. EPA
recognizes these efforts by featuring endorsers in publications arid press releases, as well as through the
Endorser of the Year Awards Program.
As a WasteWise endorser, you can access free resources such as the WasteWise Technical Assistance
Team to help you design and implement your program; the WasteWise Helpline to provide program and
technical assistance; the WasteWise Web site to present endorser resources, and much more!
What Does A WasteWise Endorser Do?
WasteWise is flexible and encourages endorsers to design and implement efforts that work best for
them. WasteWise endorsers commit to:
* Recruiting organizations to become WasteWise partners.
This could take the form of a mailing to local businesses,
articles in newsletters, or a WasteWise presentation, at an
annual conference. EPA provides endorsers with all of the
necessary WasteWise information and materials.
* Providing members, constituents, and customers with
ongoing promotional or technical information.
Endorsers might distribute promotional or technical materials,
conduct waste reduction workshops, sponsor an awards
program, or facilitate an information exchange among
member companies, constituents, and customers.
www.epa.gov/wastewise
(800) EPA WISE (372-9473) • email: WasteWise@icfi.com
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WasteWise Endorser Program
What Are Examples of Endorser Activities?
WasteWise endorsers develop programs to fit their needs. The following are some suggestions from
current endorsers that you can incorporate into your WasteWise endorser program:
• Advertise Your Support for WasteWise. Issue a press release announcing your endorsement of
WasteWise, maintain a WasteWise page on your Web site, or link to the WasteWise Web site.
United Way of America dedicates one Web page on its Intranet site to waste reduction—including a
link to the WasteWise Web site encouraging affiliates to join the program.
• Feature WasteWise in Your Publications. Use the sample newsletter article or press release available
online or work with WasteWise to tailor an article to meet your needs. The New Jersey WasteWise
Business Network devotes a quarterly newsletter to the accomplishments of WasteWise partners—spread-
ing the WasteWise message to businesses, local governments, and other organizations in New Jersey.
• Use the WasteWise Logo. Following the guidelines for using the
WasteWise logo, use it on your Web site or in publications that dis-
cuss WasteWise. Newsletters, brochures, letterhead, and envelopes
all sport the WasteWise logo in the city of Clifton, New Jersey.
• Distribute WasteWise Publications. Pass WasteWise publications
on to your members, constituents, or customers, or maintain a tech-
nical library for them to consult as needed. A list of WasteWise
publications is available online. Georgia's Department of Natural
Resources, Pollution Prevention Assistance Division (P2AD) makes
WasteWise materials available to staff and clients at outreach
events and throughout the year.
• Offer WasteWise Presentations at Conferences and Meetings. WasteWise can supply slides and
information packets for you to hand out. Recently, Kitsap County and King County in Washington
co-sponsored a forum for Seattle-area businesses highlighting the benefits of WasteWise.
• Recognize WasteWise Partners. Publicize and congratulate your members, constituents, or cus-
tomers when they join WasteWise. As part of the Supermarket Recycling Organic Initiative, the
Commonwealth of Massachusetts presents awards to supermarkets for joining WasteWise.
• Provide Technical Assistance. Offer free waste
assessments, onsite visits, or other forms of technical
assistance. WasteWise can provide you with materials
tailored to specific industry sectors to help you direct
your message. The South Carolina Department of
Health and Environmental Control offers waste
reduction technical assistance through onsite Business
Recycling Assistance Program (B-RAP) visits to
assess waste reduction and recycling opportunities.
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