&EPA United States Environmental Protection Agency Air and Radiation 6202J EPA 430-N-94-010 June 1995 ENERGY STAR Office Equipment Program Star Bytes EPA POLLUTION PREVENTER Stai Syies is a inonihiy newsletter from the EPA ENERGY STAR Office Equipment Program to communicate ideas and developments affecting ENERGY STAR Partners and Allies and their products. We welcome your comments. Power Management Icon We strongly encourage Paitners to include an icon of their choice in their Control Panels that allows access to or provides information on the power management features of their computers. Easy accessibility will greatly improve consumer knowledge and use of these features. One option is to use the ENERGY STAR5" logo as a power management icon. Partners can request an ENERGY STM icon installation disk by calling 202-233-9114. This disk can be customized to indude an explanation of how to easily change the default settings on specific models. Spread the Word about Energy-Efficient Products For two years, Partners and Allies have Utduc aigi'iiiiiani COliu.Gu- tions to the ENERGY STAR Program, primarily through the introduction of thousands of energy-efficient computer and office products. While we are very familiar with and grateful for your efforts, it appears that the word has not spread to all consumers. In a study conducted by Environmental Research Associates (ERA), almost six out of 10 respondents said they couldn't think of a computer company they considered to be environmentally responsible. And more than one out of four said there is no such company in the computer industry today. (The Environmental Report) We know this perception of the computer industry is incorrect and we'd like to see it changed. The good news from the survey is consumers said they feel offering energy-efficient products en- hances a company's environmen- tal image. Because you all are currently doing this, we would like to help you better promote your many ENERGY STAR products. (See page 2 to learn more about EPA's EI*RCY STAR marketing efforts.) Together EPA and manufacturers can work to heighten consumer awareness of the ENERGY STAR Program, the availability of compliant products and their economic and environmental beriefVtS. V/e crtc&uragz al! of our Partners and Allies to increase and broaden their ENERGY Sw marketing efforts, indudir.g more frequent usage of the ENERGY STARSM logo in advertisements, development of educational materials, and training for sales and technical support personnel who have direct contact with customers. Version 2.0 of the Computer/ Monitor Memorandum of Understanding (MOD) requires manufacturers to ship products with the power management features enabled. This require- ment will not only increase users' energy and monetary savings, but will also improve your environmental image since more consumers will become aware of the energy-efficient features. We also encourage Partners and Allies to share with us any customer feedback received about the Program and/or power management features. In return, we will do the same. Through continued participa- tion in the ENERGY STAR Office Equipment Program, Partners and Allies can promote themselves as environmentally conscious companies and differentiate their products in the marketplace. ------- ooe$ asn yod ssaNisna 09W3 00 'uoi6u!LjSBM (P2039) stURiBoid jajndtuoo JBJS Afijaug AouaSv uoipejoid lejuatuuoiiAug sn Just a Reminder Has your company signed Version 2.0 of the Printer/Fax or PC/ Monitor Memorandum of Under- standing (effective October 1,1995)? If not, we encourage you to do so as soon as possible. Please call 202- 233-9114 if you have questions or need another copy of the MOU(s). See Us in Las Vegas! Stop by to visit us at the Business Technology Expo in Las Vegas from August 1-3. We will have a booth with a variety of ENERGY STAR printer, fax and copier materials on display. We are also preparing a marketing kit for all Partners and Allies who are attending the Expo. This kit will be distributed at the Expo and will include a stand-up poster, fact sheets, purchasing guides, buttons and other materials. If you need any EPA- developed materials or would like to discuss marketing ideas for the Expo, please call us at 202-233-9114. We hope to see you there. Encourage your dealers to come by the ENERGY STAR booth as well! What is EPA Doing to Market ENERGY STAR? This summer, EPA and the Ad Council are kicking off a multi-media campaign to promote ENERGY STAR office equipment to large corporations, small businesses, home businesses and individual consumers. EPA is also working with computer retailers and resellers to help them educate their salespeople about the ENERGY STAR Program and products and to place marketing materials in their stores, catalogs, etc. This campaign has three objectives: • Increase logo visibility among consumers most likely to buy computers; • Educate consumers about the benefits of ENERGY STAR computers and office equipment; and • Encourage consumers to ask for ENERGY STAR equipment. EPA plans to provide manufacturers, retailers and resellers with various promotional materials such as fact sheets, technical briefs and purchasing guides. Three one-page fact sheets on ENERGY STAR computers and moni- tors, printers and fax machines, and copiers are now available. These fact sheets highlight the environmental and monetary benefits of using ENERGY STAR equipment. They also provide space where you can include your company information so consumers who are interested in purchasing ENERGY STAR products can contact you directly. Please call 202-233-9114 if you would like to receive a camera ready or electronic version of the fact sheets. In future issues of Star Bytes, look for updates on our ENERGY STAR marketing activities. We er.courage all of you to call, write, or fax us to discuss possible joint marketing efforts or ideas. You can also stop by our offices to talk about your ideas. Just call 202-233-9114 to make an appointment. ------- |