United States
Environmental Protection
Agency
Solid Waste and
Emergency Response
(5306W)
EPA-530-F-99-017I
October 1999
www.epa.gov/osw
 Madison,  Wisconsin
50% Residential  Waste Reduction
Overview
    In 1968 Madison began the first curbside recycling
program in the United States. This pioneering program
collected only newspapers; now the city collects 13 types of
recyclables weekly at the curb. The city also offers its
residents seasonal curbside collection of yard debris and
operates drop-off sites for yard debris and large items such as
appliances. The city's diversion rate has grow as program
participation has become mandatory and more materials have
been targeted for recovery.  The city's waste diversion rate
jumped from 18% in 1988 to 34% in 1989, when the city
mandated that all businesses and residents source-separate
materials for composting. When cardboard and containers
were added  and recycling became mandatory in 1991, the
tonnage of materials recycled more than doubled from the
previous year.  In 1996, the city diverted 50% of its residential
waste;  16% through recycling and 34% through composting.

Keys to High Waste Reduction
    Yard debris recovery, the collection of a wide range of
materials through a convenient curbside program, and
mandatory source-separation of designated materials are keys
to Madison's waste reduction success. The city's yard debris
recovery program is the heart of its waste reduction efforts,
accounting for 67% of materials diverted from landfills in
1996. The city collected half of these materials through its
   fall leaf program and a quarter in its seasonal curbside
   brush collection program. Residents
   delivered the remaining  materials to
  the city's drop-off sites.  Madison
  collects all residential recyclables at the
  curb and  operates two drop-off facilities
   that accept appliances and scrap metals.
    Residents commingle recyclable
    containers in clear plastic bags and
     bundle paper products separately.  In
     1989, Madison enacted a recycling
       ordinance mandating all businesses
     and residents of both  single- and
                                DHALU
                                POPULATION: 191,000
                                  (1989); 200,920
                                  (1996)
                                HOUSEHOLDS: 82,949
                                  (1996); 40,314 single-
                                  family households, 42,635
                                  multi-family units
                                     1988
                    1996
               Tons Per Year
        71,640
88,583
               Percent Diverted
                 Recycled
                 Composted
         18%
           5%
         12%
  50%
  16%
  34%
               Average Ibs./HH/day
         8.19
  8.38
               Net Program Costs/HH  $162.55     $174.79
                 Disposal Services      $132.97     $103.20
                 Diversion Services       $29.58      $71.59
               Notes: 47,945 households served in 1988; 57,949 in 1996. 1988
                 dollars adjusted to 1996 dollars using the GDP deflator.
                 Numbers may not add to total due to rounding.
                                          Source: Institute for Local Self-Reliance, 1999.
    This profile is part of the fact sheet Cutting the Waste Stream in Half: Community Record-Setters Show How (EPA-530-F-99-017).

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              multi-family households source-
              separate designated materials. The
              city can issue tickets to residents
              that fail to recycle but has not
              done so although it has
              ticketed residents for
              scavenging recyclables and illegal
              trash dumping.

              Cost-Effectiveness
                   The cost-effectiveness of Madison's solid
              waste management program is enhanced by
              high diversion levels, low diversion costs for
              yard trimmings, the use of large capacity clear
              bags for recycling, and a revenue-sharing
              contract with the materials  recovery facility.
              High diversion levels allowed the  city to
              decrease the number of trash routes serving
              residents and helped to hold landfill tip fees in
              check.  The city's yard debris management
              program diverts 34% of its residential waste
              stream  at a lower per-ton cost than recycling
              or disposal. The large 30-gallon bags that
              residents use for recyclables avoid  the cost of
CURBSIDE:
  newspaper, magazines and catalogs, corrugated cardboard
  brown paper bags, phone books
  glass containers
  cans
  #1 and #2 plastic containers
  appliances
  scrap metal
  tires
  brush, holiday trees, grass clippings, leaves, and other organic yard and
   garden debris
DROP-OFF:
  leaves, brush, grass
   clippings, and other
   yard trimmings
  used oil
  appliances
  other large items

        Brush collection in
       Madison using tow-
      behind brush chipper
                                                 RESIDENTIAL WASTE GENERATION
                                                     PER HOUSEHOLD PER DAY
                                                         1988

                                                      | Trash

                                              Source: institute for Local Seif-Reiiance, 1999.
                    1991     1996

                    Recycling      HComposting
\
                                         purchasing bins and allow some residents to set
                                         out recyclables every other week. Under its
                                         MRF contract, the city receives 80% of
                                         revenues from the sale of recyclables. The city
                                         also reduced costs by closing its drop-off site
                                         for recyclables. In 1996, the city spent about
                                         $10.7 million for trash, recycling, and yard
                                         debris services — about $185 per household
                                         served.  Material  revenues from recycling
                                         reduced this by $550,000 to $10.1  million -
                                         $175 per household served.  Madison's per
                                         household waste  management costs rose 8%
                                         from $163 in 1988 to  $175  in  1996. The
                                         increase can wholly be explained by rising
                                         disposal fees, which more than doubled during
                                         the same period.

                                         Tips for Replication
                                                Don't fudge numbers in order to sell
                                         your solid waste management program.
                                                Know your markets.
                                                Not collecting a material is better than
                                         collecting it for recycling and then landfilling it.
                                                Build political support.
Contact
 George Dreckmann
 Recycling Coordinator
 Street Division
 City of Madison Dept. of Public Works
 1501 West Badger Road
 Madison, WI 53713
 PHONE: 608-267-2626
 FAX:  608-267-1120

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