E PA-420-R-03-100
April 2003
*>EPA
OFFICE OF TRANSPORTATION AND AIR QUALITY
"Communities in Motion"
Outreach and Partnerships
FUNDED PROJECTS 1997-2002
EPA's Office of Transportation and Air Quality (OTAQ) is charged with reducing air
pollution from mobile sources. OTAQ, EPA Regions, partners in state, local, and
regional air and transportation agencies, other federal/state/local agencies, public
health and other organizations are working to increase public awareness of air quality,
the impact of mobile sources and choices individuals can make to make a difference.
Over the past six years, OTAQ has entered into cooperative agreements and
established partnerships with a number of organizations to:
¦	provide national support for community-based mobile source public education
efforts and,
¦	encourage responsible choices for organizational and individual actions through
public education.
Outreach projects funded by OTAQ emphasize transportation choices; education of
vehicle owners and drivers of the future; involving youth as problem solvers in mobile
source issues; car care and the role of the automotive technician; and, related projects
focusing on particulate matter, reduced air pollution from snowmobiles, alternative
fuels, on board diagnostics, ozone mapping, small engines and outreach to owners and
operators and the public on the impact of heavy duty engines.
OTAQ/Section 105-Funded Outreach Projects
The following offers a brief sketch of projects funded through the Office of
Transportation and Air Quality, either with Section 105 funding (indicated by year of
funding) or projects that are intended to be national in scope, supported by OTAQ
program funding (indicated by an asterisk "* ). (Note: Some web sites provided offer
information on a variety of air quality efforts being undertaken by the funded
organization.)
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Transportation Choices
'Tampa Bay Clean Air Partnership:" Building Public-Private Partnerships for
Commuter Choice, Telecommuting and AFV Choices (2001)
Environmental Protection Commission of Hillsborough County (FL) in
partnership with the Pinellas County Department of Environmental Management
Contacts: Jerry Campbell, 813/ 272-5530, "campbell@epchc.org
Peter Hessling, 727/464-4422, "phesslin@co.pinellas.fl.us
Hillsborough and Pinellas Counties have:
-	increased the number of public and private organizations who offer Commuter Choice
benefits and/or clean-fuel vehicle fleets by providing proactive support to those
emission reduction strategies
Green Trips: Promoting Transportation Choices and Clean Air (2001)
Massachusetts Department of Environmental Protection in partnership with the
City of Springfield, Pioneer Valley Transit Authority, and the Tellus Institute
Contact: Fred Civian, DEP, 617/292-5821, "Frederick.Civian@state.ma.us
Using the City of Springfield as pilot, GreenTrips is creating a web site which will:
-	serve as decision-making and educational tool
-	offer households insight into air quality and cost implications of their current personal
travel choices and habits; and the environmental, health and financial benefits
of alternative travel decisions
-	enable households to assess a full range of personal transport decisions such as
purchasing cleaner vehicles; switching to other modes; mixed mode transport such as
park and ride; telecommuting; and carpooling
"Preferred Rider Program": Increasing the Use of Light Rail (2000)
Maryland Department of the Environment (MDE) in partnership with the Lung
Association of Maryland
Contact:: Marcia Ways, MDE, 410/537-3286
"mways@mde. state, md. us
The Preferred Rider Program:
-	focuses on light rail ridership
-	provides consumers with incentives/rewards for riding light rail
-	is accomplished through community and/or individuals activities
-	is being promoted by the Office of Promotion and Tourism to encourage riders to use
light rail to visit summertime attractions such as festivals, baseball games, museums
and science centers
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"Bicycle Commuter Assistance" (2000)
Arlington County (VA) Department of Environmental Services in partnership with
the Washington Area Bicyclist Association and the Arlington County Department
of Public Works Commuter Assistance Program
Contacts: Jeff Ham (ACDES), 703/228-3612, "jharn@co.arlington.va.us"
Eric Gilliland (WABA), 202/628-2500, "gill@waba.org
The project "www.waba.com
-	is a model for other community programs
-	offers bicycling commuting assistance on the internet
-	promotes the availability of information to encourage bicycle commuting
-	establishes a mentor program for new bicycle commuters
"What's Ozone? Breathe Easy - We'll Tell You" (2000)
Florida Department of Environmental Protection in partnership with the West
Florida Regional Planning Council (WFRPC)
Contact: Shawn Brown WFRPC, 850-595-8910
browns@wfrpc.dst.fl.us
The "Breathe Easy Program :
-	builds on "It All Adds Up to Cleaner Air
-	targets future drivers with information about individual options and impacts of choices
-	includes a transit subsidy
-	establishes a smoking vehicle hotline
"Mobility Challenge Web Site" (2000)
Center for Transportation and Environment (CTE)
Contact: Katie McDermott, 919/515-8034, "kpm@unity.ncsu.edu
This project will conduct research and create a web site
http://itre.ncsu.edu/cte/ARmobilitv.html to:
-	chronicle the relationship between surface transportation development and the
environment
-	showcase examples of people, policies, partnerships and industry innovations that
represent the best combination of engineering excellence and environmental
stewardship
-	educate students from grade school to graduate school on how mobility and clean air
interrelate
-	build public awareness about the relationship between mobility needs and
environmental issues
-	introduce new and practicing professionals to these issues
-	encourage enhanced communication and coordination among transportation and
environmental decision-makers
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"Car-Free Challenge" (2002)
Wisconsin Department of Natural Resources
Contact: Sara Burr, 608/266-2621. "sara.burr@dnr.state.wi.us
The Car-Free Challenge will:
serve as a model for other similar opportunities
design and publish a "Transportation Option map
encourage residents to use alternative transportation
publicize results from the Challenge in concert with local car-sharing program
share project results with other communities by distributing Ca-Free Challenge Kits
"Walk There: Linking Seniors and Children to Promote Active, Healthy
Communities" (2002)
Oregon Department of Environmental Quality
Issa Simpson, 503-229-5254, issa.simpson@dea.state.or.us
"Walk There is a pilot project which will:
establish and evaluate a voluntary senior-assisted walk to school program at a local
elementary school
result in reduced VMT, increased physical activity, and increased community
awareness of the link between individual behavior and health
develop bi lingual outreach materials
"Screen Seens" (1998)
Maine Department of Environmental Protection
Contact: Ron Severance, 207/287-2437
"ronald.w.severance@state.me.us
The project includes:
-	full screen cinema commercials for "captive audience of moviegoers
-	20-minute rotation of messages (visual images, trivia questions -- OBD, PM, heavy
duty, health message)
-	posting of all slides on the "WWW; (Maine will assist states in adapting.)
"Public Outreach on Congestion Relief Pricing and Cash-Out Parking (1998)
NY Department of Environmental Conservation/Tri-State Transportation
Campaign
Contacts: Janine Bauer (Tri-State), 212/777-8181, "jbauer@tstc.org
Dave Shaw (NYDEC), 518/457-7231, "djshaw@gw.dec.state.ny.us
The project:
-	researched, produced and disseminated educational materials about market-based
pricing mechanisms to reduce auto travel
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-	was built on work with cash-out parking demo projects and Pricing Project
Implementation on l-287/Tappan Zee Corridor
-	sends clear public health message
"Chattanooga Lifestyle Campaign: Improving Chattanooga's Air Quality Through
Voluntary Citizen Behavior Change of Transportation Choices" (1997)
Chattanooga-Hamilton County Air Pollution Control Board
Contact: Kelly Walters, 423/867-43321, "walters_kelly@mail.chattanooga.gov
Working with the Global Action Plan (GAP), the project goal was to enhance the mobile
source component of Chattanooga's Household EcoTeam Project. The project
included:
-	4-month tracking of specific actions to reduce auto emissions through transportation
choices in 50 households
-	peer support and handbook to support family involvement
-follow up research to determine sustainability of new transportation practices
-	two-part national technology transfer - invitational conference for local, state and
federal air quality managers after demonstration period; broad-based outreach through
presentations at meetings and conferences
"It All Adds Up To Cleaner Air:" Transportation/Air Quality Public Information
Initiative *
Contacts:
Denise Kearns (EPA/OTAQ), 734/214-4240, kearns.denise@epa.gov
Kathy Daniel (DOT/FHWA), 202/366-6276, "kathy.daniel@fhwa.dot.gov
"www.italladdsup.gov"
This DOT/EPA collaborative effort is:
-community-based designed to increase public awareness of impact of travel behavior
on air quality, and increase driving public's awareness of alternative modes of
transportation and importance of travel choices on traffic congestion and air quality
-built on results from 3 pilot community sites and 14 Demonstration Communities
-designed to encourage coalition-building, environmental education for youth,
production of informational materials for public and media, and evaluation of changes
in public awareness and actions
-being conducted in cooperation with the Alliance for Clean Air and Transportation, a
national public-private partnership created to address public education on
transportation and air quality
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"Air World" -- Interactive Information Kiosk (1997)
Ventura County Air Pollution Control Board
Contact: Barbara Page, 805/645-1415, "barbara@vcapcd.org
This initiative:
-created a stand-alone bilingual interactive information kiosk for the public focusing on
transportation-related air quality issues with content which reflects national, state and
local issues
-produced products including a prototype kiosk (providing other air quality management
agencies with 60-70% of actual programming needed to produce a similar kiosk for
their citizens - video, graphics, animation) and an instructional handbook
-	a CD-Rom version is available!
"Rideshare,""Smoking Vehicles," Mow Down Smog" (1999)
Texas Council on Environmental Quality/Alamo Area Council of Governments
Contacts: Stephanie Morris, 512/239-1934, "Smorris@tceg.state.tx.us
Dorothy Birch, AACOG (210) 362-5213, dbirch@aacog.org
In partnership with the Alamo Area Rideshare Program, "Ridesharing is designed to:
-	encourage commuters through radio and cinema advertisements to consider
carpooling as an alternative form of transportation
-	educate consumers on the benefits of ride-sharing and trip reduction (cost savings,
improved air quality, reduced congestion and enhanced quality of life)
Building on the Texas "Smoking Vehicle Program, "Smoking Vehicles :
-	educates the public that vehicle smoke which is polluting the air is a result of
mechanical problems
-	encourages the public to call in license plates numbers of smoking vehicles triggering
a letter and response card to the motorist advising of the smoking vehicle report
-	informs the public through billboards on major highways
"Mown Down Smog is:
-	a cash voucher program to encourage the public to trade in gasoline-powered lawn
mowers for electric mowers
"Neighborhood Transportation Choices" (1999)
Spokane County Air Pollution Control Authority
Contact: Lisa Woodard, 509/477-4727 x115, "lmwoodard@scapca.org
This project is designed to:
-	create a sustainable, neighborhood-based education and outreach effort
-	focus on personal as well as commuter trips
-	produce informational materials including video and neighborhood action kits
-	achieve an overall 10-15% reduction in weekly vehicle miles traveled, vehicle trips
and auto emissions
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-	improve air quality and public health by making safe and smart car use second nature
for families as recycling is now
"Reducing Cold Starts/Diesel Emissions" (1999)
New York Department of Environmental Conservation/Tri-State Transportation
Campaign
Contacts: Dave Shaw (NYDEC), 518/457-7231, "djshaw@gw.dec.state.ny.us
Janine Bauer (Tri-State), 212-268-7474, "jbauer@tstc.org
The project is designed to:
-	raise awareness among a wide variety of audiences of the air quality impacts of cold
automobile engine starts and diesel soot from trucks
-	educate and motivate through media, posters, community meetings, Earth Day
handouts and other known effective outreach mechanisms
-	encourage people who live near and use train stations to walk or bike, reducing
pollution from cars and trucks through avoided trips, cleaner fuels and mode shifts
"Clean Air Fair 2000" Community Outreach Program (1999)
Mojave Desert Air Quality Management District
Contact: Violette Roberts, 760/245-1661 x6104, "vroberts@mdaqmd.ca.gov
("www.mdaqmd.ca.gov )
The project:
-	promoted public awareness about mobile sources, air quality and public health
-	developed and provided educational tools needed for the public to make informed
decisions regarding purchase and use of mobile sources (car care, smog checks, less
polluting lawn equipment, natural gas vehicles)
-	launched a comprehensive marketing campaign to increase attendance at annual
"Clean Air Fair
-	was designed to serve as a blueprint for other communities
Involving Youth In Mobile Source Issues
"XRT" Extreme Road Trip! (2001)
Wisconsin Department of Natural Resources in partnership with Illinois EPA and
the Northwestern Indiana Regional Planning Commission
Sara Burr (Wl DNR), 608/266-5215, sara.burr@dnr.state.wi.us
Betsy Tracy (Illinois DOT),
Reggie Korthals, 217/763-6060, rkorthals@nirpc.org
The purpose of "XRT is to:
-	teach teens the driving and car care skills that improve automobile performance,
reduce air pollution, and control costs of car ownership and maintenance through a
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"game car outfitted with competitive video arcade game-playing
-	serve as the foundation for a permanent kids exhibit in the Chicago Museum of
Science and Industry
-	competitive, thought-provoking, and cool!
"Who Let the Smog Out?" (2001)
California Air Resources Board in partnership with the Science Discovery
Theater
Contact: Edward Wong, 916/322-6925, "ewong@arb.ca.gov"
"Who Let the Smog Out? is designed:
-	as a 20-30 minute air quality play, set and prop designs and musical score for grades
3-6
-	to actively involve elementary schools students and families in exploring air quality
issues, specifically those related to transportation choices
-	to aid educators in addressing state and national science and mathematics standards
as they relate to air quality and related concepts
-	to be transported through a "cleaner natural gas van with signage to advertise clean
commuting options
-	to be videotaped and shared with other communities
"North v. South, a Competition for Cleaner Air" (2000)
South Carolina Department of Health and Environmental Control in partnership
with North Carolina Department of Environmental, Health and Natural Resources
Contacts: Michael Monroe, (SC DHEC) 803/898-3261,
"monroemcl@dhec.sc.gov
Lisa Grosshandler (NC DEHNR), 919/715-3510,
"lisa.grosshandler@ncmail.net
This project:
-	focuses on high school students and their parents
-	creates an internet web site as a primary educational resource
-	is designed as a competition to promote knowledge of air quality while also promoting
critical thinking, problem-solving and decision-making skills among students
-	requires students to enter behavioral data regarding their (and their parents' use) of
transportation each day
-	calculates average mobile source emissions for each individual in the classroom
-	enhances working relationships between North and South Carolina air quality
programs
-	serves as a model for other communities
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"Let Kid Lead: Youth VMT Initiative" [Creating Community-Based Solutions to
Community-Defined Problems"] *
Academy for Educational Development (AED)
Contacts: Bill Smith, 202/884-8750, "bsmith@aed.org
Rick Bossi, 202/884-889, "rbossi@aed.org
"www.letkidslead.org/home.html
The purpose of this youth-based program, which entered into partnership with Kansas
City, Tampa and Boston as its pilot sites was to:
-create a replicable and sustainable program for involving youth and families in
reducing growth in vehicle miles traveled (VMT)
-enable youth to communicate about travel choices, solve problems and make sound
travel decisions to minimize VMT
-share successful practices, lessons learned and tools developed in the pilot sites with
other communities
-serve as a blueprint for communities interested in including a youth component in
efforts to reduce growth of VMT
"Easy Breathers" (1998)
Wisconsin Department of Natural Resources
Contact: Dr.Sara Burr, 608/266-2621, "sara.burr@dnr.state.wi.us
"www.easybreathers.org
The project is:
-	a national educational effort focusing on the science of mobiles sources
-	raising awareness and understanding high schools, technical and community colleges
and business communities
-	being integrated/coordinated with the Wisconsin Partners for Clean Air (involved in
pilot activities for transportation/air quality initiative) and the "Cleaner Cars driver
education curriculum module developed by the Environmental Health Center
-	a multimedia approach (interactive CD, poster, research materials, link to web sites)
-	available now
"Smog City: Interactive Air Pollution Simulator" (1998)
Sacramento Metropolitan Air Quality Management District
Contact: Kerry Shearer, 916/386-6180, "kshearer@airquality.org
"www.smogcity.com
"Smog City is:
-	designed for users to manipulate multiple on-screen controls with their mouse to
control variables within "Smog City, and the simulation will be able to respond to that
input based information
-	colorful, challenging, completely interactive, instantly applicable in the classroom
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"I Can See for Miles" (1999)
Jefferson County Department of Health/Jefferson County Department of
Environmental Protection (Alabama)
Contacts: Sam Bell (JCDH), 205/930-1366, "sbell@jcdh.org
Mike Higginbotham (JCDEP), 205/325-8712,
"higginbothamm@jcc.co.jefferson.al.us
"I Can See for Miles:
-	began with a Family Bike Day
-	took the message of mobile source reductions to children and youth attending
summer camps
-	includes development of an ozone website directed at students
Educating Future Drivers and Consumers
Raising Mobile Source Awareness Through the EV (Electric Vehicle) Challenge
Educational Program (2001)
North Carolina Department of Environment and Natural Resources/Division of
Air Quality
Contact: Mark Smith,919/715-7639, "Mark.G.Smith@ncmail.net
The primary goals of this project were to:
-	provide essential orientation and program implementation services to expand the EV
Challenge program into 15 schools and communities in West Virginia, Virginia,
Georgia, South Carolina and Florida
-	with the leadership of five air quality agencies, develop a new approach to partnership
development that will sustain the project beyond the initial federal funding
-	develop collateral materials such as web sites, presentations, associated
environmental science activities,
-	develop a replicable model for additional program growth
"Save Planet Polluto!" Interactive Educational Air Quality Adventure on CD-ROM
and the Web (2000)
Sacramento Metropolitan Air Quality Management District
Contact: Kerry Shearer, 916/874-4810, "kshearer@airquality.org
("www.planetpolluto.com )
"Save Planet Polluto! is an award-winning "edutainment tool which:
-	is in its second "printing
-	provides those interested in air quality management with a high quality nationally-
applicable educational resource, using the tool that kids know best
-	targets students in 4th-9th grade levels (but draws in adults as well!)
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-	provides base knowledge on ozone and particulates
-	creates understanding of link between transportation choices and air quality
-	teaches health effects of poor air quality
-	integrates Air Quality Index and Ozone Monitoring
"Cleaner Cars Module: An Initiative to Encourage Responsible Car Maintenance
and Driving Habits Among Future Drivers." *
Environmental Health Center (National Safety Council)
Networking and coordinating with other similar projects across the country, this effort
has:
-developed a driver education curriculum module for new drivers linking benefits of
responsible maintenance to responsible driving for use in 3000+ public and private
driver education programs nationwide
-Products including teacher plans, exercises, information wheel, interactive CD ROM,
overheads
NESCAUM Driver Education Pilot of '"Cleaner Cars Module" *
Contact: Ginger Lawrence, 617/367-8540, "glawrence@nescaum.org
("www.nescaum.org )
This effort:
-piloted the driver education curriculum module developed by the Environmental
Health Center (see above) in several cities in the northeast
"Going Places, Making Choices: Transportation and the Environment *
National 4-H Council
Contact: Sally Miske , 301/961-2904 "smiske@fourhcouncil.edu
www.fourhcouncil.edu/programs
This award-winning project:
-	supports effective distribution of an existing transportation/air quality/climate change
curriculum to help high school age youth understand and respond to real life issues of
transportation and personal mobility choices affecting their quality of life
-	has distributed more than 3,000 copies of the curriculum
"I.D.L.E. in Dade" (1997)
Dade County Department of Environmental Resources Management
Contact: Stanley Edouard, 305/372-6968, "edouas@co.miami-dade.fl.us
The program:
-educates new drivers on the air quality impacts of driving, use of alternative fuels and
transportation choices
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-encourages responsible maintenance and driving practices
-teach critical-thinking, problem-solving, and decision-making skills through educational
videos, informational handouts, creative hands-on demonstrations and design contests
"A Fresh Breath: Transportation Education for a Pollution-Free
Tomorrow'VAnnual Tour de Sol *
Northeast Sustainable Energy Association (NESEA)
Contacts: Chris Mason, 413/774-6051, "cmason@nesea.org
Nancy Hazard, 413/774-6051, "nhazard@nesea.org
("www.nesea.org/transp-home.htm )
Designed as a teacher training course, these projects:
-create educational resources that bring issues of transportation and the environment
into middle school classrooms
-are delivered through workshops which get young people involved in making informed
and environmentally sound transportation choices, and
-	complement NESEA's award winning annual "Tourde Sol: Great American Green
Transportation Festival
Dealing with In-Use Emissions
"Clean the Air" (2000)
Texas Council on Environmental Quality (TCEQ) in partnership with the Alamo
Area Council of Governments (AACOG)
Contacts: Mike Fishburn, TCEQ 512/239-1934, "mfishbur@tnrcc.state.tx.us"
Dorothy Birch, Alamo Area Council of Governments, "dbirch@aacog.org
This project:
-	was a partnership of AACOG, KISS Radio, and an auto parts chain
-	promoted voluntary measures, motorists' choice initiatives and environmental
education
-	focused on vehicle maintenance as a way to prevent pollution
-	included radio advertisements, a kiosk, sunshade distribution, remote radio
broadcasts, utility bill flyers, and gas pump ads
-	provided motorists with information about what to expect at time of inspection,
establish that car care saves money and can be done simply, while motivating other
auto parts chains to become partners in educating their customers
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"CHOICES" (2000)
Oregon Department of Environmental Quality
Contact: Michelle Butler, 503-229-5178
"Butler.Michelle@deg.state.or.us
"CHOICES :
-	eliminates some of the highest emitting vehicles which fail inspection from the road by
providing incentives for drivers to switch to less polluting options as an alternative to
repair
-	offers to scrap older vehicles at no cost and provide a wide range of incentives
(free 3-month transit pass, discounted bike purchases, auto dealer incentives for new
or newer, used car, membership in car sharing venture)
"On Board Diagnostics II - Outreach to Technicians and Consumers" (1998)
Utah Department of Air Quality/Division of Air Quality
Contacts: Bill Colbert, 801/536-4423, "bcolbert@utah.gov
The national OBDII Trainer the Trainer Workshop Series was:
-	designed to train on 3 tracks to support state l/M regulators and technical and
communication staff
"OBD Training Course for Technicians" *
Service Technicians Society (STS)
Contact: 412/772-7166
STS;
-	developed a training course on-board diagnostic systems for technicians
"Motivating Timely Repair of Vehicles not subject to l/M through Remote Sensing,
Public Outreach, and Repair Community Incentives" (1998)
Oregon Department of Environmental Quality
This project was designed to:
-	raise awareness of highly polluting vehicles and their impact on public health
-	motivate community actions to encourage repair of high emitting vehicles NOT subject
to l/M
-	mobilize the repair industry to offer repair incentives for vehicles identified as high
emitters
-	stimulate communities to use resources to promote and evaluate effectiveness of the
program
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"Car Care for Clean Air" Pilot Project*
Contact: Bill Colbert, Utah DAQ 801/536-4423, "bcolbert@utah.gov
This pilot project was designed to:
-raise public awareness of ways in which automotive service affects air quality
-create coalitions to identify ways to improve vehicle maintenance practices - elevating
the number, skill sets, performance and image of vehicle maintenance technicians
-encourage environmentally-sound transportation choices in anticipation of 2002
Olympics and beyond.
"Car Care for Clean Air Clinics" (2001)
North Carolina Department of Environment and Natural Resources/Division of
Air Quality
Contact: Mark Smith, 919/715-7639, "Mark.G.Smith@ncmail.net
This project:
-	educates the public and provide advance publicity for the implementation of OBD-
only l/M program
-	eases the entry of older vehicles into the new l/M program, especially those that may
not pass in the first round of inspections tampering or degradation of the emissions
control systems
-	allows the air and motor vehicle agencies to assess likely impacts of program
introduction - prior to implementation of l/M program changes
-	develops and field tests procedures, materials and references needed for car care
clinics
Adult and Youth Education and Car Care Month (2001)
Texas Council for Environmental Quality in partnership with
The City of Victoria, Texas
Contact: Ray Miller, City of Victoria, 361-572-2795
In partnership with the TCEQ, the City of Victoria has undertaken 3 outreach projects
geared toward smaller communities, including:
-	an advertising campaign promoting individual choices (psas, bus signs, billboards,
tray liners, tune-up coupons and gas can giveaway program - all on disk
-	educational programs designed for adults and elementary school children,
incorporating activities and a reward program
-	Car Care Month
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"The Air Repair Communications Project" (1997)
Missouri Department of Natural Resources
Contact: ("www.dnr.state.mo.us )
A bi-state effort in partnership with the American Lung Association of Eastern Missouri,
the "Air Repair Communications Project :
-focused on enhanced inspection and maintenance
-based on extensive market research
-created replicable materials including media kits, psas, exhibits, articles for
newsletters, brochure to educate on enhanced l/M, theater screen slides, video to be
distributed through Blockbuster;
-included activities including car care clinics, community presentations, training and
materials development for transportation management associations, participation at
commuter fairs, open houses for public information exchange; make l/M program
information available through posting on the WWW and other outreach tools
Alternative Fuels
"EVs for Tourists in Martha's Vineyard (1999)
Massachusetts Department of Environmental Protection
Contact: Fred Civian, 617/292-5821, "Frederick.Civian@state.ma.us
The project was designed:
-	as a pilot project to promote the use of electric vehicles and bring visibility to
alternative fuels
-	to create a display and educational events agenda
-	improve air quality by displacing gasoline vehicles with electric vehicles
-	to educate auto technician students about alternative fuels and show successful and
practical applications of electric vehicle repair
-	to prove by example that electric vehicles are a real world solution to dirty air
"Clean Fuel Fleets" - "One Stop" Information Resource Program (1999)
Georgia Department of Natural Resources/Clean Air Campaign/Clean Cities
Contacts: William Cook (GADNR), 404/362-2781,
"william_cook@mail.dnr.state.ga.us
This project:
-	uses a variety of tools to reach different audiences, including fleet operators and the
general public
-	created tools to include an interactive CD ROM, a "one stop website, a national toll-
free hotline, fleet managers' workshop, newsletters, fax alerts and theater slides
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Heavy Dutv/Particulate Matter
" Heavy Duty Vehicle Emission Reduction Outreach Program" (1998)
San Joaquin Valley United Air Pollution Control District
Contact: Dave Mitchell, 209/497-1075, "dave.mitchell@valleyair.org"
This comprehensive marketing program is:
-	targeting owners/operators of heavy duty on-road and non-road engines
and demonstrating operating advantages
-	informing potential participants of all available local, state, and federal incentives for
using clean technology
-	participating in annual Tulare Farm and Equipment Show (display/product show and
breakout session)
Diesel School Bus Education Initiative (2002)
	Erie County (NY) Dept. of Environment and Planning
Contact: Isabel! Berger, 716-858-6430. bergeri@bflo.co.erie.nv.us
This forward-thinking initiative:
educates school transportation officials, school board members, and parent groups
on the consequence of diesel fuel use and vehicle emissions on children
demonstrates and encourages use of alternatives to reduce emissions
educates about the health and environmental problems associated with mobile
source emissions; the importance of transportation planning and driver behavior;
available fuel alternatives; and tailpipe emission variations
bases efforts on the premise which indicates that health concerns for children will
advance the use of alternative fuels
Outreach to Reduce Diesel Emissions from Construction Fleets and Projects
(2001)
City of Chicago Department of the Environment
Contact:
Steve Walter
Deputy Comissioner
(312) 744-8901
swalter@cityofchicaqo.org
This project builds on voluntary emission reduction activities being undertaken by
municipalities in the Chicago metropolitan region and will:
-	provide municipal decision-makers with information necessary to reduce diesel
emissions from municipal construction-related fleets and municipal constructions
projects
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- develop template materials to educate municipalities about the public health benefits
of diesel retrofits and the practicalities of implementing such a program
Small Engines
"Clean Snowmobiles: Workshops, Challenge 2000, and Partnerships" (1999)
Montana Department of Environmental Quality
Contact: Howard Haines, 406/444-6773, "hhaines@.state.mt.us
The partnerships:
-	built on results from recent technical studies that reduce emissions from snowmobiles
-	developed an education effort targeted at voluntary public use of pollution reducing
technologies
-	supported a clean snowmobile design competition (in partnership with the Society of
Automotive Engineers)
-	established a regional clearinghouse for relevant technologies
"Cash for Clippers" (1997)
Maryland Department of the Environment
Contact: Tad Aburn, 410/631-3245 "qaburn@mde.state.md.us
i
This program:
-educated consumers about pollution prevention, ground-level ozone, MDE's
forecasting program, and the impact of lawn and garden equipment
-offered rebates toward purchase of non-gasoline powered lawn mowers
-developed economic incentives to prevent pollution, foster creativity and innovation
within the private and public sectors
Environmental Justice
"Neighbors for Clean Air" (2000)
Missouri Department of Natural Resources in partnership with the Lung
Association of Eastern Missouri
Contact:"www.dnr.state.mo.us
"Neighbors for Clean Air was designed to:
-	focus on asthma in inner-city neighborhoods
-	involve community-based educational meetings, information booths and evening
classes, and production of information materials targeting those at the 6th grade
reading level
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-	provide opportunities for those with asthma to share their individual stories in
meetings with experts from ALA and the Washington University School of Medicine
-	arrange meetings in neighborhood churches, community centers and area schools
"Outreach to Hispanic and Chinese Communities" (1999)
Bay Area Air Quality Management District (San Francisco area)
Contact: Lucia Libretti, 415/749-4906, "LLibretti@baaqmd.gov
The project:
-	began with development of "trial messages for radio and television focusing on the
relationship of mobile sources, air quality and health, the importance of proper car
maintenance, and advantages of carpooling
-	included focus groups, production and placement of ads
-	is designed for hand off to other communities
Air Quality and Public Health
"Air Indicator Report for Public Access and Community Tracking" ("AirWatch
Northwest") (2000)
Puget Sound Clean Air Agency in partnership with the American Lung
Association of Washington
Contact: Alice Collingwood (PSCAA), 206/689-4043, "alicec@pscleanair.org
Air Watch Northwest is:
-	educating the public about the newly developed air quality data forecasting system
(modeling results, how to interpret the data, options for voluntary action)
-	carrying a strong public health message, solidifying the link between air quality and
public health
-	disseminating information via fax network to businesses, schools, and the medical
community
-	implementing marketing partnership with major TV station to broadcast air quality on
daily weather report
-	establishing a partnership with Oregon
"Air Pollution, Motor Vehicles and Public Health"* (1997-98)
American Lung Association (ALA)
Contact: "www.lungusadc.org
Mini-grants were provided to local lung associations (through ALA competitive process)
for public education efforts which address a wide range of mobile source issues.
Projects, such as Gumby and Pokey, were designed to:
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-send a strong public health message focused on children and asthma designed to
raise public awareness of air quality and the impact of mobile source
"Integrating the Televised Ozone Map with Mobile Source Outreach Initiatives"
(predecessor to AirNow) (1997)
NESCAUM/MARAMA/OTC Collaboration
Contact: Ginger Lawrence, NESCAUM, 617/367-8540, glawrence@nescaum.org
This project:
-expanded the scope of the animated ozone map to 14 states+ represented by
NESCAUM, MARAMA and OTC
-encourages region-wide distribution and use of the map, conduct public outreach to
inform and motivate voluntary mobile source ozone abatement actions, and
development of outreach materials for meteorologists and the public
-provides technical assistance to other regions of the country interested in the benefits
of ozone mapping and forecasting, through creation of a web site and other outreach
activities
Ozone and Particulate Matter Outreach - "Small Town Saves World*
ST APPA/ALAPCO
Contact: Stephanie Cooper, 202/624-7864, "scooper@4cleanair.org
The "Small Town Saves World video:
represents a dynamic approach designed to educate important constituents including
state and local elected officials, civic and business groups and high school and college
students.
Air Quality of Life (2002)
Northeast States for Coordinated Air Use Management (NESCAUM)
Cindy Drucker, NESCAUM, 617/387-8540, cdrucker@nescaum.org
Air Quality of Life is:
built on partnership with the American Lung Association
being designed as a national education campaign to emphasize the links between air
quality, public health, and quality of life
making a connection with car care, inspection and maintenance
drawing upon a multit ude of tools and techniques (website, print and radio psas,
press kit, newsletters, trade shows)
Other Exciting Projects
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"Using Visual Tools to Reduce Vehicle Trips and Encourage Walking Through
Changes in Attitudes, Policy and Development Patterns" (2002)
San Joaquin Valley United Air Pollution Control District
Contact: Dave Mitchell, 209/497-1075, "dave.mitchell@valleyair.org
This innovative approach:
addresses reduction in fine particulate matter as well as ozone
encourages peo pie to use their cars less through movement toward compact
communities
creates and uses interactive visual presentations to increase awareness of local
government staff, policymakers, developers and residents to the environmental, health,
fiscal and aesthetic benefits of compact development, narrow street design and traffic
calming
"Reusable City" (1997)
Illinois EPA and the Chicago Museum of Science and Industry
Contact: Terry Sweitzer, Illinois EPA, 217/782-7438
"epa2204@epa.state.il.us
The exhibit opened in 1998 and was designed to:
- enhance the air quality and mobile source component of "Reusable City - a
permanent environmental science exhibit at the Chicago Museum of Science and
Industry
-present basic science, describe health effects, explain citizen role in contributing to
mobile source emissions, explain "calls to action such as Ozone Action Days, foster
critical problem-solving and decision-making skills
-create "real meteorological station measuring actual ambient conditions outside the
Museum, an interactive learning device (computer with CD ROM) and supporting
materials to illustrate the relationship between meteorology and ozone. The user can
become an ozone forecaster.
AirShare (2002)
Sacramento Metropolitan Air Quality Management District
Contact: Kerry Shearer, 916/386-6180. "kshearer@airquality.org
AirShare:
will be an air quality "supersite to serve as the nation's only Web site of its type
targeted specifically to air quality/public health communicators.
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- AirShare will bring the nation's air quality communicators together by providing an
unprecedented mix of resources
Input is being received from air management agencies over the course of the past
several months. AirShare is projected for launch by the end of 2003.
EPA Contact: Susan Bullard
Office of Transportation and Air Quality
Transportation and Regional Programs
202/564-9856
"bullard.susan@epa.gov
[Revised April 2003]
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