EPA-460/3-73-006b
              PASSENGER  CAR  WEIGHT
                        TREND  ANALYSIS
                                VOLUME II
               TECHNICAL DISCUSSION
           U.S. ENVIRONMENTAL PROTECTION AGENCY
               Office of Air and Water Programs
            Office of Mobile Source Air Pollution Control
               Emission Control Technology Division
                  Ann Arbor, Michigan 48105

-------
                                  EPA-460/3-73-006b
PASSENGER CAR  WEIGHT

      TREND  ANALYSIS

            VOLUME II

 TECHNICAL  DISCUSSION
                Prepared by

        The Environmental Programs Group

          The Aerospace Corporation
         El Segundo, California 90245
           Contract No.  68-01-0417
            EPA Project Officer:

              F. Peter Hutchins
               Prepared for

     U.S. ENVIRONMENTAL PROTECTION AGENCY
       Office of Air and Water Programs
  Office of Mobile Source Air Pollution Control
      Emission Control Technology Division
          Ann Arbor, Michigan 48105

                January 1974

-------
This report is issued by the Office of Mobile Source Air Pollution Control,
Office of Air and Water Programs, Environmental Protection Agency, to report
technical data of interest to a limited number of readers.  Copies of this
report are available free of charge to Federal employees, current contractors
and grantees, and non-profit organizations - as supplies permit - from the
Air Pollution Technical Information Center, Environmental Protection Agency,
Research Triangle Park, North Carolina 27711, or may be obtained, for a
nominal cost, from the National Technical  Information Service, 5285 Port
Royal Road, Springfield, Virginia 22151.
This report was furnished to the U.S. Environmental Protection Agency
by The Aerospace Corporation, El Segundo, California, in fulfillment of
Contract No. 68-01-0417 and has been reviewed and approved for publication
by the Environmental Protection Agency.  Approval does not signify that
the contents necessarily reflect the views and policies of the agency.
The material presented in this report may be based on an extrapolation of
the "State-of-the-art."  Each assumption must be carefully analyzed by
the reader to assure that it is acceptable for his purpose.  Results and
conclusions should be viewed correspondingly.  Mention of trade names or
commercial products does not constitute endorsement or recommendation for
use.
                       Publication No. EPA-460/3-73-006b

-------
                               FOREWORD
              This  report, prepared by The Aerospace Corporation for
the Environmental Protection Agency, Division of Emission Control
Technology,  presents the results of an analysis of the historical weight
trends of passenger cars sold in the United States over a 16-year period,
1958 through 1973.
              The  results of this study are presented in two volumes.
Volume I,  Executive Summary, presents a brief, concise  r.eview of
important findings and conclusions in the Highlights and Executive'Summary
sections.  Volume II,  Technical Discussion, provides a detailed discussion
of each study topic  and is of interest primarily to the technical specialist.
In Volume  II, the general analysis technique,  parameters  examined, and
data sources used are delineated in Section 2.  Section 3 presents a graphical
display of study results, together with brief discussions of noted trends.
It illustrates trends for  sales distribution, curb weight, inertia test weight
class, wheelbase and  length, engine displacement,  compression ratio, and
accessory  weights.  An  appendix of tables  is included to summarize all
parameters examined in terms of sales-weighted averages.  These tables
include breakdowns  by market class and by nameplate.
                                    111

-------
                           ACKNOWLEDGMENTS


               Appreciation is acknowledged for the guidance and assistance
provided by Dr. Karl H. Hellman and Mr. F. Peter Hutchins of the
Environmental Protection Agency, Division of Emission Control Technology,
who served as EPA Technical and Contract Project Officers, respectively-
for this  study.
               Mr.  William Smalley was principally responsible for  the
acquisition and analysis of the data presented herein.   The following
additional personnel of The Aerospace Corporation also made valuable
contributions to the analyses performed under this contract.
                            L. Forrest
                            F. G. Ghahremani
                            D. Smith
                            N. DeLong
                                      Merrill G. Hinton,  Director
                                      Office of Mobile Source Pollution
Approved by:
Toru lura, Associate Group Director /Joseph M^dtzer, Group  Director
Environmental Programs             ^Environmental Programs
  Group Directorate                    Group Directorate
                                    v

-------
HIGHLIGHTS

-------
HIGHLIGHTS
     vn

-------
         Table 1.  Domestic 1973 Models  -  By Market Class
STANDARD SIZE CLASS
INTERMEDIATE SIZE CLASS
COMPACT SIZE CLASS
SUBCOMPACT SIZE CLASS
SPECIALTY CAR CLASS
AMC (Ambassador)
Buick (LeSabre,  Electra, Centurion)
Cadillac (all except Eldorado)
Chevrolet (Caprice, Impala, Biscayne,
  Bel Air)
Chrysler (including Imperial)
Dodge (Polara, Monaco)
Ford (LTD, Galaxie, Custom)
Lincoln (all except Mark IV)
Mercury (Monterey, Marquis)
Oldsmobile  (Delta, 98)
Plymouth (Fury,  Gran Sedan)
Pontiac (Catalina,  Bonneville, Grand  Ville)

AMC (Matador)
Buick (Century)
Chevrolet (Chevelle)
Dodge (Coronet,  Charger)
Ford (Torino)
Mercury (Montego)
Oldsmobile  (Cutlass)
Plymouth (Satellite)
Pontiac (Le Mans)
(1.4% of imports are in this class)

AMC (Hornet)
Buick (Apollo)
Chevrolet (Nova)
Dodge (Dart)
Ford (Maverick)
Mercury (Comet)
Oldsmobile  (Omega)
Plymouth (Valiant)
Pontiac (Ventura)
(8.2% of imports are in this class)

AMC (Gremlin)
Chevrolet (Vega)
Ford (Pinto)
(90.4% of imports are in this class)

AMC (Javelin)
Buick (Riviera)
Cadillac (Eldorado)
Chevrolet (Camaro, Corvette,
  Monte Carlo)
Dodge (Challenger)
Ford (Mustang,  Thunderbird)
Lincoln (Mark IV)
Mercury (Cougar)
Oldsmobile  (Toronado)
Plymouth (Barracuda)
Pontiac (Firebird,  Grand Prix)
                                    Vlll

-------
                              HIGHLIGHTS
               An analysis was made of the historical weight trends of
passenger cars sold in the United States over a 16-year period, 1958 through
1973.  Also examined were ancillary characteristics such as dimensional
trends, displacement  and compression ratio  trends, and power and luxury
item use trends.
               Passenger cars have historically been divided by the industry
into five basic market classes (see Table 1): standard size, intermediate
size,  compact size, subcompact size,  and specialty cars.  These market
classes are closely,  but not exclusively, related to wheelbase dimensions.
The specialty class encompasses both large (e. g. ,  Cadillac Eldorado) and
small (e. g. , Mustang) high-performance or sports models.  Within each
market class  there are numerous corporations,  domestic and foreign, pro-
ducing cars for U.S.   sale under various nameplates (Chevrolet Impala and
Ford Galaxie  500 in the standard class,  Chevrolet Nova and Plymouth Valiant
in the compact class,  Ford Pinto and Volkswagen Beetle in the subcompact
class,  etc. ).  The number of car models sold in any given year runs in the
hundreds (304 domestic models in  1973).  To determine an "average" weight
value for the overall market in any given year, it is necessary to  proportionally
integrate the sales and weights of each car model or nameplate sold in that
year to arrive at a sales-weighted average weight value.
               The weight trend analysis and examination of ancillary
characteristics resulted in the following findings.
A.    Sales Trends
   1.  Total yearly  sales of passenger cars in the U. S. have risen from about
      3. 15 million  in 1947 to  11. 34 million in 1973.  Sales have been increasing
      at an average rate of approximately 315, 000 units per year over this
      26-year period after World War II.  Sales in  any given year, however,
      can vary considerably from the norm due to general economic condi-
      tions, strikes, etc.
                                    IX

-------
   2.  Import car sales rose sharply from 1962 to 1970.  Although sales
      volume continued to rise from 1970 to  1973, their percent of total
      sales remained relatively constant (approximately 15%).

   3.  In 1958, approximately 90% of all U.S. passenger cars were of the
      standard size class.  From 1958 the share of the market occupied by
      the standard size car decreased dramatically, dropping to approxi-
      mately 31% in  1973.  This was occasioned by the introduction and
      public acceptance of the smaller size market classes during  this
      period.

   4.  Subcompact sales more than doubled in the 1966-73 period.   Sub-
      compacts,  in 1973, were the  second-highest-selling market class
      (approximately 23% of total sales).  The intermediate class was a
      close third in 1973, having approximately 20% of total sales.

   5.  The four major domestic corporations  had 84. 5% of the total
      passenger  car sales in 1973.  Adding Volkswagen, Datsun, and
      Toyota to this  group accounts for  93. 3% of the total sales. The four
      domestics  plus the top ten imports account for 98. 0% of the total
      passenger  car sales.

   6.  The percent sales distribution between the domestic corporations
      has been relatively constant for the last 10 years.  In 1973, General
      Motors had 44% of total  U.S.  passenger car sales; Ford had  24%;
      Chrysler had 14%; and American Motors had 3%.

B.    Weight Trends

   1.  Passenger cars in all market classes have shown a marked and steady
      increase in curb weight with time.  This curb  weight increase trend is
      independent of manufacturer.   For example, Chevrolet and Ford
      standard size cars increased approximately 1100 Ib (33%) and 980 Ib
      (29%),  respectively, between 1956 and  1974.  In the intermediate class,
      the Fairlane/Torino  series increased  curb weight by approximately
      1100 Ib (36%) from 1962 to 1974; the Chevelle  increased curb weight
      900 Ib (28%) from 1966 to 1974.  In the compact  class, from  1962 to
      1974 the Chevy II/Nova series increased curb  weight by 940 Ib (36%),
      while the Valiant increased by 620 Ib (24%).

   2.  The intermediate class car of 1974 weighs about the same as the
      standard size car of 1970 (approximately 4200 Ib curb weight).
      Similarly,  the compact car of 1974 has about the same curb weight
      as the intermediate car  of 1966 to  1970 (approximately 3300-3600 Ib).
                                    x

-------
   3. The overall sales-weighted curb weights of U. S. passenger cars
      dropped sharply from the 1958 level (approximately 3700 Ib) to
      approximately 3450 Ib in the 1960-64 period.   This was due to the
      introduction of compacts in I960 and high sales of both compacts
      and intermediates in  that period.  Since 1964, sales-weighted curb
      weights have risen steadily, reaching approximately 3650 Ib in 1973.

   4. The overall U. S. sales-weighted inertia test  weight average (including
      domestic and foreign cars)  has the same general pattern as curb
      weight variation with time.  It dropped sharply from the 1958 level
      (3967 Ib) to its  lowest value of 3712 Ib in 1961.  Since 1961 there has
      been a steadily rising sales-weighted inertia  test weight trend,
      reaching a new high value of 3968 Ib in 1973.

   5. Curb and inertia test weight values for domestic passenger cars sur-
      passed their 1958 levels in  1970 and appear to be on a still-rising
      trend.  For  example, the sales-weighted inertia test weight average,
      for domestic cars only, was 4223 Ib in 1973,  compared with 4096 Ib
      in  1958.

C.    Dimensional Trends

   1. Standard size Fords and Chevrolets have increased wheelbase approxi-
      mately 6 in. (5%) and overall  length from 15 to 22 in.  (7 to 11%) in the
      period 1957 to 1974.  All market classes show a sharp increase in
      overall length in 1973 and 1974, presumably due to safety bumper
      provisions.

   2. Domestic intermediate and  compact models also have increased
      wheelbase and overall length with time.   Some domestic intermediates
      are now using a shorter wheelbase for the 2-door model than for the
      4-door model.  The 1974 intermediates are as long (206 to 215 in. )
      as  some 1957-70 standard size cars (200 to 216 in. ).  The 1974 compact
      models (-197 in. ) are as long as  1962-66 intermediates (197 in. ).

D.    Displacement and Compression Ratio Trends

   1. In  1973, the  U. S. total sales-weighted engine displacement was slightly
      lower than in 1958.   The average displacement of domestic passenger
      cars was approximately 20 cu in.  (7%) higher in 1973 than in 1958,
      even though the sales of less-than-standard-size cars increased from
      10% to 69% of total sales during this period.   The sales-weighted dis-
      placement of the standard size class increased nearly 67 cu in.  (22%)
      to a value of 371.4 cu in. in this  same period.

   2.  The sales-weighted engine displacement of import  models rose approxi-
      mately 32 cu in.  (43%) in the period 1958-1973.
                                    XI

-------
   3.  The 1973 U.S. total sales-weighted compression ratio was the lowest
      since  1962 (approximately 8.2).  The import compression ratio  rose
      to 8. 15 in 1973 from 7. 0 in  1958.  The impact of anticipated use of
      lower octane unleaded gasoline has been forcing the trend of domestic
      and U.S.  total sales-weighted compression ratio values.

E.    Accessory Equipment Trends

   1.  Air conditioning was installed on 73% of all domestic cars in 1973,  up
      from 8% in I960. It accounted for 73 Ib of weight per car in 1973 on
      a sales-weighted basis, or approximately 1. 85% of the average  curb
      weight in 1973.

   2.  The other optional power  and luxury items are also increasing in
      popularity,  accounting for 47 Ib per car in 1970, or approximately
      1. 25% of the average  curb weight in 1970. More and more of these
      items (power brakes,  power steering, power windows, radios, bucket
      seats,  etc.)  are  being made standard equipment and thus are no  longer
      accounted for as optional  power equipment.

   3.  Air conditioning plus  all other optional power and luxury items repre-
      sented approximately  2. 9% of the passenger car curb weight in  1970.
      This value dropped to 2. 6%  in 1972 because some items that were
      optional in 1970  became standard equipment in 1972.

   4.  Based on trends from 1966 to 1970, the combined value for air con-
      ditioning  plus all other power and luxury items (standard plus optional)
      is estimated to be approximately 3. 2% of the curb weight in 1973.
                                   XII

-------
CONTENTS

-------
                               CONTENTS


FOREWORD	   iii
ACKNOWLEDGMENTS	   v
HIGHLIGHTS	   vii
1.    INTRODUCTION	   1-1
      1. 1    Background,  Objectives, and Scope	   1-1
      1. 2    Acquisition of Relevant Data	   1-2
      1. 3    Method of Reporting	   1-2
2.    ANALYSIS METHOD	   2-1
      2. 1    Technique Employed	   2-1
      2. 2    Parameters Examined	   2-2
             2.2. 1   Passenger Car Weight Parameters   	   2-3
             2. 2. 2   Passenger Car Dimensional Parameters	   2-7
             2. 2. 3   Engine Characteristics	   2-7
      2. 3    Market Classes	   2-8
3.    ANALYSIS RESULTS	   3-1
      3. 1    Passenger Car Sales Distributions	   3-3
             3. 1. 1   Total U. S. Car Sales	   3-3
             3. 1. 2   U. S. Sales Breakdown	   3-4
             3.1.3   General Motors Corporation Sales
                     Breakdown	   3-9
             3. 1.4   Ford Motor Company Sales Breakdown	   3-10
             3. 1. 5   Chrysler Corporation Sales
                     Breakdown	   3-11
             3. 1. 6   American Motors Corporation Sales
                     Breakdown	   3-12
             3. 1.7   Chevrolet Division Sales Breakdown	   3-13
             3. 1. 8   Ford Division Sales Breakdown	   3-14
                                   Xlll

-------
                   CONTENTS (Continued)
       3. 1.9   Import Sales Breakdown	  3-15
       3. 1. 10  Comments on Passenger Car Sales
               Distributions	  3-16
3. 2    Curb Weight Trends - by Nameplate	  3-17
       3. 2. 1   Standard Size Cars	  3-17
       3. 2. 2   Intermediate Size Cars	  3-18
       3. 2. 3   Compact Size Cars	  3-18
       3. 2. 4   Subcompact Size  Cars	  3-19
       3. 2. 5   Specialty Car Class	  3-20
       3. 2. 6   Imports	  3-20
       3. 2. 7   Comments on Nameplate Curb  Weight
               Trends	  3-21
3. 3    Sales-Weighted Weight Trends	  3-23
       3.3. 1   Overall U.S. Passenger Cars	  3-23
       3. 3. 2   U. S.  Breakdown  by Market Class	  3-24
       3. 3. 3   U.S.  Breakdown  by Corporation	  3-25
       3.3.4   General Motors Breakdown by  Division	  3-26
       3. 3. 5   Ford Breakdown  by Division	  3-26
       3. 3. 6   Chrysler Breakdown by Division  	  3-27
       3. 3.7   Import Breakdown by Manufacturer  	  3-27
       3. 3. 8   Chevrolet Division Breakdown  by Market
               Class	  3-30
       3. 3. 9   Ford Division Breakdown by Market
               Class	  3-31
       3.3. 10  Overall U.S. Inertia Test Weight Matrix	  3-32
       3. 3. 11  Comments on Sales-Weighted Weight
               Trends	  3-34
3. 4    Dimensional Trends	  3-35
       3. 4. 1   Typical Wheelbase and Length  Trends	  3-35
       3.4.2   Sales-Weighted Dimensional Trends	  3-39
       3. 4. 3   Comments on Dimensional Trends	  3-43
                             xiv

-------
                         CONTENTS (Continued)
      3. 5    Engine Displacement and Compression Ratio
             Trends  	  3-45
             3. 5. 1   Engine Displacement	  3-45
             3. 5. 2   Compression Ratio	  3-47
             3. 5. 3   Comments on Engine Displacement and
                     Compression Ratio Trends	  3-48
      3. 6    Accessory Weight Trends	  3-49
             3. 6. 1   Percent  Cars Equipped	  3-49
             3. 6. 2   Sales-Weighted Weight Trends	  3-50
             3. 6. 3   Percent  of Curb Weight	  3-51
             3. 6. 4   Comments on Optional Power and Luxury
                     Item Trends	  3-51
REFERENCES	  3-53
APPENDIXES
A.    SPECIFIC DATA  SOURCES AND USE	  A-l
B.    TABLES OF SALES-WEIGHTED AVERAGES	  B-l
                                 TABLES


1.     Domestic 1973 Models - By Market Class  	  viii
2-1.   Inertia Weight as a Function of Loaded Weight	*,	  2-4
2-2.   1973 Models - By Market Class	  2-9
3-1.   1972 Sales by Corporation  	  3-7
3-2.   1972 Sales by Nameplate	  3-7
3-3.   Inertia Test Weight Matrix -- 1958 to 1973	  3-32
                                   xv

-------
                               FIGURES



3-1.   U.S. Total Passenger Car Sales	    3-3

3-2.   U.S. Total Passenger Car Sales (Percent)  	    3-3

3-3.   Passenger  Car Sales by Market Class  	    3-4

3-4.   Passenger  Car Sales by Market Class (Percent)	    3-4

3-5.   1973 Sales  by Market Class (Monthly)  	    3-5

3-6.   1973 Sales  by Market Class (Cumulative Total by Month)  . . .    3-5

3-7.   Passenger  Car Sales by Corporation	    3-6

3-8.   Passenger  Car Sales by Corporation (Percent)    	    3-6

3-9.   1972 U.S. Sales  by Corporation   	    3-8

3-10.  1972 U.S. Sales  by Nameplate	    3-8

3-11.  General Motors Sales by Market Class  	    3-9

3-12.  General Motors Sales by Division	    3-9

3-13.  Ford Motor Co.  Sales by Market Class	    3-10

3-14.  Ford Motor Co.  Sales by Division    	    3-10

3-15.  Chrysler Corp. Sales by Market Class  	    3-11

3-16.  Chrysler Corp. Sales by Division     	    3-11

3-17.  American Motors Corp. Sales by Market Class   	    3-12

3-18.  Chevrolet Division Sales by Market Class  	    3-13

3-19.  Ford Division Sales by  Market Class  	    3-14

3-20.  Import Sales by Manufacturer:  (a) European,  (b) Japanese . .    3-15

3-21.  Passenger  Car Curb Weight Trends  by Nameplate
       (Standard)  	    3-17
                                  xvi

-------
                          FIGURES (Continued)
3-22.  Passenger Car Curb Weight Trends by Nameplate
       (Intermediate)	   3-18

3-23.  Passenger Car Curb Weight Trends by Nameplate
       (Compact)	   3-19

3-24.  Passenger Car Curb Weight Trends by Nameplate
       (Subcompact)	   3-19

3-25.  Passenger Car Curb Weight Trends by Nameplate
       (Specialty)  	   3-20

3-26.  Passenger Car Curb Weight Trends by Nameplate
       (Imports)   	   3-21

3-27.  Passenger Car Curb Weight Trends (Sales Weighted)	   3-23

3-28.  Passenger Car Inertia Weight Trends (Sales Weighted)	   3-23

3-29.  Curb Weight Variation by Market Class, U.S.  Total
       (Sales Weighted)   	   3-24

3-30.  Inertia Weight Variation by Market Class, U.S.  Total
       (Sales Weighted)   	   3-24

3-31.  Curb Weight Variation by Corporation (Sales Weighted)	   3-25

3-32.  Inertia Weight Variation by Corporation (Sales Weighted) . .  .   3-25

3-33.  General Motors Curb Weight Variation by Division
       (Sales Weighted)   	   3-26

3-34.  Ford Curb Weight Variation by Division (Sales Weighted) . .  .   3-26

3-35.  Chrysler  Curb Weight Variation  by Division (Sales Weighted).   3-27

3-36.  Import Curb Weight Variation by Manufacturer:
       (a) European,  (b) Japanese  (Sales Weighted)	   3-28

3-37.  Import Inertia-Weight Variation  by Manufacturer:
       (a) European,  (b) Japanese  (Sales Weighted)  	   3-29
                                   xvii

-------
FIGURES (Continued)
3-38.

3-39.

3-40.
3-41.

3-42.
3-43.
3-44.
3-45.

3-46.

3-47.
3-48.

3-49.
3-50.

3-51.

3-52.

3-53.

Chevrolet Curb Weight Variation by Market Class
(Sales Weighted) 	
Chevrolet Inertia Weight Variation by Market Class
(Sales Weighted) 	
Ford Curb Weight Variation by Market Class (Sales Weighted)
Ford Inertia Weight Variation by Market Class
(Sales Weighted) 	
Standard Class Wheelbase Trends, Nameplate Examples . . .
Intermediate Class Wheelbase Trends, Nameplate Examples .
Compact Class Wheelbase Trends, Nameplate Examples . . .
Domestic Subcompact Class Wheelbase Trends, Nameplate
Examples 	
Import Subcompact Class Wheelbase Trends, Nameplate
Examples 	
Standard Class Overall Length Trends, Nameplate Examples.
Intermediate Class Overall Length Trends, Nameplate
Examples 	
Compact Class Overall Length Trends, Nameplate Examples.
Domestic Subcompact Class Overall Length Trends,
Nameplate Examples 	
Import Subcompact Class Overall Length Trends,
Nameplate Examples 	
Wheelbase Trends, U.S. Total, Domestic, and Imports
(Sales Weighted) 	
Wheelbase Trends by Domestic Market Class and Total
Imports (Sales Weighted) 	

3-30

3-30
3-31

3-31
3-35
3-35
3-36

3-36

3-36
3-37

3-37
3-38

3-38

3-38

3-39

3-40
         XVlll

-------
                          FIGURES  (Continued)
3-54.  Overall Width Trends, U.S. Total, Domestic, and Imports
       (Sales Weighted)	   3-41

3-55.  Overall Width Trends by Domestic Market Class and Total
       Imports (Sales Weighted)	   3-41

3-56.  Overall Length Trends, U.S. Total, Domestic, and Imports
       (Sales Weighted)  	   3-41

3-57.  Overall Length Trends by Domestic Market Class and
       Total Imports (Sales Weighted)   	   3-41

3-58.  Total Overhang Trends,  U.S. Total,  Domestic, and Imports
       (Sales Weighted)  	   3-42

3-59.  Total Overhang Trends by Domestic Market Class and
       Total Imports (Sales Weighted)   	   3-42

3-60.  Engine Displacement Trends, U.S. Total, Domestic, and
       Imports (Sales Weighted)   	   3-45

3-61.  Engine Displacement Trends by Domestic Market
       Class and Total Imports (Sales Weighted)	   3-46

3-62.  Compression Ratio Trends, U.S. Total,  Domestic, and
       Imports (Sales Weighted)	   3-47

3-63.  Compression Ratio Trends  by Domestic Market Class and
       Total Imports (Sales Weighted)   	   3-47

3-64.  Power and Luxury Item Use Trends,  Domestic Only-	   3-49

3-65.  Optional Power and Luxury Item Weight Trends, Domestic
       Only (Sales Weighted)	   3-50

3-66.  Optional Power and Luxury Items as a Percentage of Curb
       Weight, Domestic Only (Sales Weighted)  	   3-51
                                   xix

-------
I. INTRODUCTION

-------
                               SECTION 1
                             INTRODUCTION
 1. 1            BACKGROUND, OBJECTIVES, AND SCOPE
               Concern over the nation's steadily increasing consumption of
 automotive petroleum fuel has prompted many investigations of causal
 relationships and of methods whereby automotive gasoline consumption
 can be reduced.  One such well-known relationship is the decrease in fuel
 economy (miles per gallon)  that occurs as  vehicle weight increases.
 Passenger  car fuel economy is essentially inversely  proportional to vehicle
 weight  (Ref.  1  1)  when driven over the EPA Urban Dynamometer Test
 Schedule (Ref. 1-2).
               Despite the fact that the major specifications (including
 vehicle weight) of domestic  and import passenger  cars sold in the U. S.  are
 published every year in various trade journals and magazines, there has
 not been a clear  and  definitive picture  available as to how passenger car
 weight has been varying from year  to year.  Although it has been clear to
 the eye that certain car models have been getting wider,  longer, and
 ostensibly heavier, the total number of car models available and the varia-
 tion in model mix have prevented a definitive picture of overall or  sales-
 weighted passenger car weight variations with time.
               For example, passenger cars have historically been divided
 by the industry into five basic market classes:  standard size, intermediate
 size,  compact size,  subcompact size,  and specialty  cars.  The specialty
 class encompasses both large (e. g. , Cadillac Eldorado) and small (e. g. ,
Mustang) high performance or sports models.  Within each market class
there are numerous corporations,  domestic and foreign, producing cars
for U.S. sale under various nameplates (Chevrolet Impala and Ford Galaxie
 500 in the standard class, Chevrolet Nova  and Plymouth Valiant in the
                                    1-1

-------
compact class,  Ford Pinto and Volkswagen Beetle in the subcompact class,
etc).  The number of car models sold in any given year runs in the hundreds
(304 domestic models in 1973), thus simplistic observations of the weight
trends of the overall passenger car market are not meaningful.  To determine
an "average" weight value for the overall  market in any given year it is
necessary to proportionally integrate the  sales and weights of  each car model
or nameplate sold in that year to arrive at a sales-weighted average weight
value.
              Therefore, the present study was initiated with  the objective
of identifying, quantifying, and summarizing the historical weight trends of
passenger cars  sold in the United States over  a 16-year period,  1958 through
1973.
              The principal efforts of the study were limited to weight
trends; however, ancillary characteristics such as dimensional trends,
displacement and compression ratio trends, and power and luxury item use
trends were also examined.
1. 2           ACQUISITION  OF RELEVANT  DATA
              Nearly all of the data reported  herein were acquired  and
developed between  1 May  1973 and 15 January 1974 from information avail-
able in the open literature.  Principal data sources  were  automotive trade
journals or  reference books covering the  period 1958 to 1973.  Supple-
mentary registration data for  import cars by  model breakdown were obtained
from the  R. L.  Polk Company.
              Specific data sources and their use are described in
Appendix A.
1. 3           METHOD OF REPORTING
               The results of the  study are reported in the following order
and context.
                                    1-2

-------
Section 2  - Analysis Method

An identification of the general analysis technique employed and the
parameters examined;  a definition of the market class breakdown
used.

Section 3  - Analysis Results

A graphical display of  study results  with brief discussions of noted
trends.  Includes:  (a) passenger car sales distribution trends  with
breakdowns by market class, by corporation (domestic and foreign),
and by selected divisions of domestic corporations; (b) passenger
car curb-weight trends for selected  car nameplates,  with a further
breakdown by market  class; (c) the sales-weighted weight trends of
passenger cars with breakdown by market class, by corporation
(domestic and foreign), and by selected divisions of domestic corpora-
tions; (d)  an  inertia test weight matrix that describes the sales and
percent sales (of the yearly total) for each inertia test weight class
as used for exhaust emission compliance testing (as defined in
Ref. 1-2); (e) typical wheelbase and  length trends  (by market class
with nameplate examples), together with overall sales-weighted
dimensional  trends; (f) engine displacement and compression ratio
trends; and (g) accessory weight trends.

Appendix of Tables

Includes summary tables of all parameters  examined in terms of
sales-weighted  averages.   Includes breakdowns by market class,
combined market classes,  and by nameplate.  The nameplate tables
are limited to the selected years of  1958, 1962, 1966, 1970, and
1972.
                              1-3

-------
2. ANALYSIS METHOD

-------
                               SECTION 2

                           ANALYSIS METHOD
               This section discusses the analysis methods and assumptions
used to evaluate the various passenger  car parameters addressed in this
study.  Three broad parametric categories were considered:  vehicle weights,
body dimensions, and engine characteristics.
               In performing the analyses, certain general assumptions were
made as dictated by the availability of pertinent data.  For example, the
reported percentage of factory installations for a  given option (6- or 8-
cylinder engines, air conditioning, etc. ) for a particular model year was
assumed to apply to the reported sales  for that calendar year.  This assump-
tion was adhered to throughout, with the exception of a few isolated cases
where sales for  two consecutive model  years were separately reported with-
in a single calendar year.  It was  also assumed that all vehicles were
equipped with the conventional  4-, 6-, or 8-cylinder standard engines.  No
attempt was made to account for any weight increase due to optional,
nonstandard high-performance engines  because of the lack of specific sales
data.  The study was also limited  to factory  installations of optional equip-
ment,  since sufficient data were not available on aftermarket  sales.
               Specific data sources and their use are further described in
Appendix A.
2. 1            TECHNIQUE EMPLOYED
               The technique employed  to determine the sales-weighted value
of a given parameter consisted of  (a)  determining the  sales for a  given model
class,  (b) evaluating the vehicle parameters of interest (as discussed in
Section 2. 2),  and (c) calculating the sales-weighted average value according
to the relationship
                                   2-1

-------
                                   f Si Pi
                                     n
 where
       P~ = Sales-weighted average value of a given parameter P
       Si = Total sales for a given car model class
      Pi = Effective value of a given parameter P for that car
           model class
       n = Total number of car model classes evaluated

               The term "car model class" as used herein is defined as a
 single reported sales category that encompasses more  than one model.  For
 example, in 1972,  a total of 98 domestic car model classes for which sales
 data were reported encompasses a total of 297 different models.
 2. 2           PARAMETERS EXAMINED
               As previously pointed out,  three broad categories of vehicle
 parameters were examined and sales-weighted trends developed.   These
 included weights,  body dimensions, and engine characteristics.
               Passenger car weight trends included the evaluation of curb
 weight, inertia weight, air conditioning weight,  and those power and luxury
 items for which the percentage  of factory installations was reported for a
 given model year.
               Dimensional trends included wheelbase,  overall length, over-
 all width, and total overhang.
               Engine characteristics included displacement and compression
 ratio.  Horsepower was not evaluated because of differing criteria between
domestic and imported cars in combination with the change from gross to
net horsepower rating for domestic cars commencing in 1972.
                                   2-2

-------
2- 2. 1          Passenger Car Weight Parameters

               Two basic passenger car weight parameters were examined:

curb weight and inertia weight.  To evaluate these weights on a consistent

basis, it was necessary to start with the shipping weight and add a series of

delta weights to arrive  at the curb  weight according to the relationship


          W  = W  ,  + AW  + AW  .  + AW   + AW   + AW,. -f AW
            c     sh      e      at      ac      pe      li      gas


where

         W  = Curb weight


        W ,  = Average shipping weight of all models within  a given
               car model class

        AW  = Effective additional  engine weight due to a mix of more
               than one engine size (e. g. , 6- and 8-cylinder) in the
               same model

       AW   = Effective weight change due to the use of automatic
               transmission

       AW   = Effective weight change due to the use of air conditioning
          3, C

       AW   = Effective weight change due to the use of power brakes,
          P6   power  disc brakes,  power steering, power seats and
               power  side windows, and power tailgate windows
               (station wagons only)

       AW . = Effective weight change due to the use of luxury items
           1   such as radios,  vinyl top, and bucket seats

      AW     = Weight of a full tank of gasoline
         gas


               The term "effective  weight",  as used above,  is defined to be the

absolute weight of  a given item multiplied by the percentage of cars equipped

with that item.  For example, if an air conditioning unit weighs 100 Ib and
                                    2-3

-------
90% of the cars in a given model class are equipped with air conditioning,
then the effective weight AW   to be added to all cars in that class would be
                          SL C
100 X 0. 9, or 90 Ib.
              The loaded vehicle weight W, has been calculated as defined
in the Federal Register; Section 85. 002 (Ref. 1-2):
                            W, = W  f 300 Ib
                             1    c
              The inertia weight W. is a function of W,, as defined in the
                             &     i                  1
Federal Register, Section 85. 073-15 (Ref. 1-2) and presented in Table 2-1.

         Table 2-1.  Inertia Weight as a Function of Loaded Weight
             Loaded vehicle weight,
                      Ib
Equivalent inertia
   weight, Ib
                 Up to 1125
                 1126 to  1375
                 1376 to  1625
                 1626 to  1875
                 1876 to  2125
                 2126 to  2375
                 2376 to  2625
                 2626 to  2875
                 2876 to  3250
                 3251 to  3750
                 3751 to  4250
                 4251 to  4750
                 4751 to  5250
                 5251 to  5750
                 5751 to  above
      1000
      1000
      1500
      1750
      2000
      2250
      2500
      2750
      3000
      3500
      4000
      4500
      5000
      5500
      5500
                                   2-4

-------
2. 2. 1. 1
Shipping Weight (W , )
               As previously pointed out, the car model class for which
a single sales  total was reported included more than one model (2-door
sedan,  4-door sedan, 2-door hardtop, etc. ).  To arrive at a single shipping
weight corresponding to the sales category,  the arithmetic mean for all
models for that sales category was used as the representative shipping
weight, based  upon the shipping weights  for each model as  reported in
Ref. 2-1.
2.2.1.2       Engine Weight (AW )

               It was also necessary to account for the difference in
weight for a  given  car model equipped with different  standard engines
(e. g. , 6- or 8-cylinder).  This engine weight delta was evaluated by first
determining  the difference between the average shipping weight of all 8-
cylinder models, for example, compared to  all 6-cylinder  models.   Dif-
ferences between 4-  and 6-cylinder models were accounted for in the same
fashion.  This weight difference was then multiplied  by the percentage of
cars equipped  with the heavier engines and the resulting AW  added to the
average weight of the lighter car to obtain an effective weight for the  mix.
For example,  if the average shipping weight of 8-cylinder cars in a given
model class  was 3760 Ib,  and the average weight of the 6-cylinder models
was 3600 Ib, with 80% of the cars equipped with 8-cylinder engines,  the
resulting effective  engine  weight change AW  to be added to the shipping
weight of the 6-cylinder cars is (0. 8) x (3760  3600),  or 128 Ib.  This
results in an effective shipping weight for all 6- and  8-cylinder models of
that class of 3728 Ib.
2. 2. 1. 3       Automatic Transmission Weight
               The effective weight change due to the use of an automatic
transmission was accounted for in a similar fashion.  It is of interest that
the change in weight  due to the use  of the automatic transmission has been
                                    2-5

-------
steadily decreasing over the time span covered by this study and  currently
results in essentially no weight penalty.
2. 2. 1. 4       Air Conditioning Weight (AW   )
                                         cL C
              The weight increase attributable to air conditioning was
determined in a similar fashion.  Although the weight of an air conditioning
unit has decreased somewhat over the years, the dramatic increase in the
number of factory installations (73% in 1973) has resulted in a sales-
weighted effective AW   of 73 Ib per passenger car (domestic only) for
                     3t C
1973.
2. 2. 1. 5       Power Equipment Weight (AW  g)
              The power equipment items that were considered were based
on items for which the percentage of factory installations was  reported.
These included power drum brakes,  power disc brakes, power steering,
power seats, and power side and tailgate windows. The weight of each unit
was determined from Ref. 2-1 and multiplied by the percentage of a given
model so equipped (Ref. 2-2) to obtain the  effective weight for each item.
These were then summed, together with the luxury items, below,  to obtain
a single value for power and luxury items, the  value of which was then sales-
weighted to obtain the trend value reported.
2. 2. 1. 6       Luxury Items Weight (AW,.)
              Luxury items considered included radios,  bucket seats,  and
vinyl tops.  The same procedure was used as for the power equipment items.
2. 2. 1. 7       Gasoline Weight (AW   )
              	6      gas7
              The weight of gasoline added to the shipping weight was taken
to be that of a full tank at 6 Ib-per gallon (Ref. 2-3).
                                   2-6

-------
2. 2. 2         Passenger Car  Dimensional Parameters
              The dimensional characteristics evaluated included the wheel-
base, overall length, and overall width.  A fourth parameter, total overhang,
was derived from the length and wheelbase,  such that

               Total Overhang = Overall Length - Wheelbase

              This derived parameter is indicative of the rate at which
the overall length has exceeded wheelbase increases.
              When a different wheelbase and overall length was reported
for 2-door and 4-door models  (e. g. ,  1972 Chevelle, Torino) the average
value of each was used since a sales breakdown between the 2-door and 4-
door models was not available.
2. 2. 3         Engine Characteristics
              Two basic engine characteristics were  evaluated, displace-
ment in  cubic inches (CID)  and compression ratio  (CR).  In each case,  the
technique employed was to  determine the effective values based on the
percentage of cars within a given model class equipped with differing engines.
              Atypical case is illustrated by the  19*70 American Motors
Javelin, available  with either  a 6-cylinder engine  (232 CID and  8. 5 CR) or
the V-8  (304 CID and 9. 0 CR),  with 79- 7% of the cars  equipped  with the
V-8 engine and 20. 3% equipped with the 6-cylinder engine.  In this instance,
the two engine characteristics would be:

                  CID  = (232)(. 203) + (304)(. 797) = 289-4
                   CR  = (8. 5)(.203) + (9. 0)(.797) =   8.9

              These two effective values were then used in determining  the
sale-weighted values.
                                    2-7

-------
2. 3           MARKET CLASSES
              The industry classification of standard market classes as
delineated in the Automotive News Almanac (Ref.  2-2) was used throughout
for comparing sales and sales-weighted parameters.
              These market classes for domestic cars include: standard
size, intermediates,  compacts, subcompacts, and specialty cars.   The
1973 domestic models are listed by market class  in Table 2. 2  Also shown
is a breakdown by body style (4-door sedan,  2-door hardtop,  etc. ) from
which it can be seen that a total of 304 domestic models were offered for
1973 compared to  297 for 1972.
              The market classes are  closely, but  not exclusively,  related
to wheelbase (WB).  The specialty cars  represent a mixed class that covers
the complete range of market classes as far as wheelbase is concerned,
from the Corvette (98-in. WB) to the Eldorado (126-in. WB).   This class
represents cars having more luxurious appointments, special body styling,
and/or larger engines and higher performance than  those in the other four
market classes.
              The import cars  are not generally  categorized by market
class.  However,  for this report, they  were grouped by market class
according to the following wheelbase  ranges:
                                      Wheelbase,
                      Class              in.
                  Subcompact          100 or less
                  Compact             101 to 111
                  Intermediate          112 to 118
                  Standard Size         119 or more
              None of the  import cars have been categorized as specialty
cars.
                                  2-8

-------
Table 2-2.  1973 Models - By Market Class



SUBCOMPACTS
Gremlin 	
Pinto 	
Vega 	
COMPACTS 	
Apollo 	
Comet 	
Dart 	
Hornet 	
Maverick 	
Nova 	
Omega 	
Valiant 	
Ventura 	
INTERMEDIATES . . .
Century 	
Chevelle 	
Coronet-Charger
Cutlass 	
LeMans 	
Matador 	
Montego 	
Satellite 	
Torino 	
STANDARD SIZE 	
Ambassador
Buick 	
Cadillac 	
Chevrolet 	
Chrysler 	
Imperial 	
Dodge 	
Ford 	
Lincoln 	
Mercury 	
Oldsmobile
Plymouth 	
Pontiac 	
SPECIALTY CARS 	
Barracuda 	
Comoro 	
Challenger 	
Corvette 	
Cougar 	
Eldorado 	
Firebird 	
Grand Prix ....
Javelin 	
Mark IV 	
Monte Carlo . . .
Mustang 	
Riviera 	
Thunderbird ....
Toronado 	
Current '73 Totals . . .
72 Totals (End
of Model Year) 	

4-dr.
S«d.
0
0
. 0
0
. 12
1
1
2
1
1
2
1
1
. 2
. 21
2
3
2
2
3
1
3
2
3
. 33
1
2
3
3
4
0
3
4
2
4
2
3
2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
66

62
2-dr.
S.d.,
Coupe
5
1
2
2
22
2
2
2
2
2
4
2
2
4
17
3
3
2
3
4
0
0
2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
12
0
2
0
1
0
1
4
1
0
0
3
0
0
0
0
56

28
4-dr.
Hard-
top
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
31
0
5
2
2
4
1
2
3
0
2
5
2
3
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
31

38
2-dr.
Hard-
top
0
0
0
0
3
0
0
2
0
0
0
0
1
0
13
0
0
1
0
0
1
4
2
5
36
1
5
2
3
3
1
3
3
2
4
4
2
3
15
2
0
1
0
2
0
0
0
2
1
0
4
1
1
1
67

86


Conv.
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
4
0
1
0
1
0
0
0
0
0
0
1
0
1
5
0
0
0
1
2
1
0
0
0
0
0
1
0
0
0
9

17


Wagon
2
0
1
1
1
0
0
0
1
0
0
0
0
0
34
4
10
5
2
2
1
2
5
3
38
1
2
0
6
2
0
5
6
0
3
4
5
4
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
75

66

1973
Total
7
1
3
3
38
3
3
6
4
3
6
3
4
6
85
9
16
10
7
9
3
9
11
11
142
3
15
7
15
13
2
13
16
4
13
16
12
13
32
2
2
1
2
4
2
4
1
2
1
3
5
1
1
1
304


(Final
1772
Total)
( 7)
( D
( 3)
( 3)
( 23)
( 0)
( 3)
( 6)
( 3)
( 3)
( 2)
( 0)
( 4)
( 2)
( 81)
( 10)
( 10)
( 10)
( "I
( 8)
( 3)
( 9)
( ID
( 9)
(156)
( 6)
( 16)
( 7)
( U)
( M)
( 2)
( 14)
( 19)
( 3)
( 15)
( 13)
( 16)
( 17)
( 30)
i 2)
( D
( 2)
( 2)
( 4)
( 2)
( -<)
( D
( 2)
( D
( D
( 5)
( D
i D
( D
(297)

297
                 2-9

-------
3. ANALYSIS RESULTS

-------
                               SECTION 3

                           ANALYSIS RESULTS


               This section presents the overall results of the study analysis.
Due to the nature of the subject, the results are necessarily presented
graphically, to illustrate historical variations in passenger car weight and
selected ancillary characteristics as a function of time.  In general,  the
curves are self-explanatory and require little discussion.
               The following  subsections segregate the study results into
the general areas of:
         a.    Passenger car sales distributions
         b.    Curb weight trends
         c.    Sales-weighted weight trends
         d.    Dimensional trends
         e.    Engine displacement and compression ratio trends
         f.     Accessory weight trends
At the conclusion of each subsection, brief comments pertinent to  the material
illustrated are presented.
               As will be noted, the variation with time of many of the
parameters will  be wide,  with no apparent reason for the variation.   In
some cases, the variation is  due to model changes that shift the balance
in market  class mix and sales distributions.  For the specialty car market
class, for example, the fact  that it encompasses both small and large high-
performance sports-car models makes it extremely difficult to completely
define the  reasons for the trends noted.
               Therefore, the data are presented with  a minimum  of discussion;
where possible,  meaningful trends or  discontinuities are addressed.
               Tables of sales-weighted values  for all  the parameters
examined are given in Appendix B.
                                   3-1

-------

-------
3. 1
3. 1. 1
          PASSENGER CAR SALES DISTRIBUTIONS
           Total U.S.  Car Sales
               The total passenger car sales (as evidenced by registrations)
per year in the U. S. in the period 1947 through 1973 are shown  in Figure
3-1.  Also shown are the corresponding  sales values for cars manufactured
by domestic and foreign corporations. The percent sales split between
domestic and foreign automakers is depicted in Figure 3-2.
               The generally- rising- with-time sales characteristic  of
Figure 3-1 is  interrupted in 1970 due to  the General Motors strike during
that period.  As can be noted in Figure 3-2,  the rapid increase  in import
car  sales from 1962 to 1970, when sales were essentially tripled, leveled
off in the 1970-72 period to approximately 15% of the total U. S.  passenger
car  market.  However,  import sales  rose again in 1973 to approximately
15. 5% of total U. S. sales.
    10
SALES,
MILLIONS
 - *
                               U.S. TOTAL
                               DOMESTIC
       s^^_l
                             O IMPORTS
1947 1950  1955  1960   1965  1970 1973

   Figure 3-1.   U.S. Total
     Passenger Car  Sales
                                                  100
                                                   90
                                                   70
                                                   60
                                              SALES  50
                                                   40
                                                   30
                                                   20
                                                   10
                                                              DOMESTIC
                                                                IMPORTS
                                                                         I	I
                                                   1947 1950   1955  1960   1965  1970 1973

                                                    Figure 3-2.  U.S. Total
                                                      Passenger Car Sales
                                                            (Percent)
                                     3-3

-------
3. 1.2
U. S.  Sales Breakdown
               The breakdown of U. S.  passenger car sales by market class
is shown in Figures 3-3 and 3-4 in terms of sales volume and percent of
total sales,  respectively.  Although the market class percentage mix varies
considerably over the 16-year period  shown, the decrease in the share of the
market occupied by the  standard size  car is dramatic; the other market
classes  have risen proportionally, with the  subcompact  class showing the
most significant gains in recent years.  In 1958, approximately 90% of all
U.S. passenger cars were of the  standard size class.
 SALES,  2 5
 MILLIONS  '
                           STANDARD
                           SUBCOMPACT
                           INTERMEDIATE
                           COMPACT
                           SPECIALTY
       1958   1962  1966  1970  1973
     Figure 3-3.  Passenger Car
       Sales  by Market Class
                                                   900-
                                                    so
                                                    70
                                                   60
                                              % SALES  50
                                                    40
                                                    30
                                                       STANDARD
                                                      COMPACT
                                                               INTERMEDIATE
                                                                       iLIBCOMPACT
                                                               SPECIALTY
                                                               I     I    I
                                     1*958   1962   1966   1970  1973

                                  Figure 3-4. Passenger Car
                                     Sales by Market Class
                                            (Percent)
                                     3-4

-------
               Figures  3-5  and 3-6 show monthly sales variations by market
class for calendar year 1973.  Figure 3-5 illustrates month-to-month sales
variations and Figure 3-6 the cumulative  variation by month throughout the
year.  As  can be noted, the sales distribution by market class remained
relatively constant throughout the year.  The decline in sales of the standard
size class was evident at the beginning of the year,  as was the attendant
general increase in percentage sales  of the subcompact,  compact,  and
specialty car classes.  The intermediate  size class change  from 1972 to
1973 (and throughout  1973) was quite  small.
          40 ._
          30
          10
         40
         30
         20
          10
                                    JJ
                                     CY 1973
               Figure 3-5.  1973 Sales by Market Class (Monthly)
               SOLID SYMBOLS DENOTE PERCENTAGES FOR 1972
SUBCOMPACT
-a	a—
INTERMEDIATE
 0	Cv
 COMPACT
                                         SPECIALTY
                                    J     J
                                     CY 1973
                   Figure 3-6.  1973 Sales by Market Class
                          (Cumulative Total by Month)
                                    3-5

-------
               Figures 3-7 and 3-8 depict the share of the market attributed
to major domestic corporations and the total of foreign manufacturers, again
in terms of sales volume and percent of total sales .  As can be seen, the
percent of the market occupied by each domestic corporation has been rela-
tively constant over a prolonged period of time.
 SALES,   ,
 MILLIONS -
                           GENERAL MOTORS
                           FORD
                           ALL FOREIGN
                           CHRYSLER
                           AMERICAN MOTORS
        1958  1962   1966  1970  1973
    Figure 3-7.  Passenger Car Sales
             by Corporation
                                                             GENERAL MOTORS
                                             % SALES 30 -
                                                        1962
                                                              1966
                      ALL FOREIGN
                       AMERICAN MOTORS
                                                                    1970  1973
Figure 3-8.  Passenger Car Sales
    by Corporation (Percent)
               Tables 3-1 and 3-2 and Figures 3-9 and 3-10 provide a finer
breakdown of sales by corporation and by nameplate for the year 1972.
Table 3-1 lists 1972 sales by domestic corporation and import nameplate,
whereas Table 3-2  lists all sales by nameplate.  In both cases, the largest
producers are counted first,  and the cumulative  U. S. total sales percentage
developed accordingly.   Figures 3-9 and 3-10 present the same information
graphically.
                                    3-6

-------
              As can be noted, the four domestic corporations had 85.4%
of the total U. S.  passenger car sales in 1972.  Adding Volkswagen, Datsun,
and Toyota to this group accounts for 94. 3% of the total sales.  The four
domestics plus the top ten imports account for 97. 95% of the total 1972 sales.
                   Table  3-1.  1972 Sales by Corporation
CORP.
CM
FORD
CHRYS.
V-W
AMC
TOYOTA
OTHER IMPORTS
DATSUN
CAPRI
OPEL
FIAT
VOLVO
MAZDA
M-B
COLT
CHECKER & MISC.
SALES/YEAR
4, 366, 536
a, 398, 839
1,357,061
447,313
278,317
257,078
194,320
172,882
80, 628
60,473
51,911
47,804
47,495
37, 564
30, 989
5,065
% U.S. SALES
44.4
24.4
13.8
4.5
2.8
2.6
2.0
1.8
0.8
0.6
0.5
0.5
0.5
0.4
0.3
0.05
CUM.
% U.S. SALES
44.4
68.8
82.6
87.1
90.0
92.6
94.6
96.3
97.1
97.8
98.3
98.8
99.3
99.6
99.95
100.0
                   Table 3-2.  1972 Sales by Nameplate
NAMEPLATE
CHEVROLET
FORD
OLDSMOBILE
PONTIAC
PLYMOUTH
BUICK
DODGE
V-W
MERCURY
AMC
TOYOTA
CADILLAC
OTHER IMPORTS
CHRYSLER
DATSUN
LINCOLN
CAPRI
OPEL
FIAT
VOLVO
MAZDA
MERCEDES-BENZ
COLT
CHECKER
MISC. DOMESTIC
SALES/YR
2,151,076
1,935,676
690, 526
672,499
656,756
609,414
520,467
447,313
373,662
278,317
257,098
243,021
194,320
179,838
172,882
89,521
80,628
60,473
51,911
47,804
47, 495
37,564
30,989
4,865
200
% U.S. SALES
21.9
19.7
7.0
6.8
6.7
6.2
5.3
4.5
3.8
2.8
2.6
2.5
2.0
1.8
1.8
0.9
0.8
0.6
0.5
0.5
0.5
0.4
0.3
0.05
0.002
CUM.
% U.S. SALES
21.9
41.6
48.6
55.4
62.1
68.3
73.6
78.1
81.9
84.8
87.4
89.8
91.8
93.7
95.4
96.3
97.1
97.8
98.3
98.8
99.3
99.6
99.95
99.998
100.0
                                   3-7

-------
            100
             80 -
             60 -
     CUMULATIVE
     % OF
     TOTAL
     SALES
             40 -
             20
H
                           n n n n ^ _____

                                               >  N  '   -J LU
                                               _i  o  2   O v
                                               O  <     00
                                               >  2       u
                                                          o
                                                    SALES
                                                    PER
                                                    YEAR IN
                                                    MILLIONS
                   Figure 3-9.  1972 U.S.  Sales  by Corporation
        100
        80
        60
CUMULATIVE
% OF
TOTAL
SALES
        40
        20
           3
 2
                                                                                2.5
                                                                                2.0
                                                                                 1.5
                                                                                 1.0
                                                                                0.5
                                                           SALES
                                                           PER
                                                           YEAR IN
                                                           MILLIONS
                                                                 O
-------
3. 1. 3
General Motors Corporation Sales Breakdown
               The breakdown of General Motors passenger car sales by
market class is shown in Figure 3-11.  The dominance of the standard size
car is apparent.  General Motors' first subcompact, the Chevrolet Vega,
entered the field in 1970.
               Figure 3-12 gives the sales distribution between General
Motors' various automotive divisions, in terms of percent of total General
Motors sales.  As  can be seen, about half of General Motors' current sales
are made by the Chevrolet division.
      3.5f—
      3.0
      2.5
      2.0
 SALES,
 MILLIONS
      1.5
      1.0
      0.5
                  A
               /V
            V
            0
          t   P-O--O STANDARD
          » /
                               P
                              /
                                INTERMEDIATE
                               ^SPECIALTY
                                 COMPACT
                              SUBCOMPACT
       1958    1962     1966    1970  1973
       Figure 3-11.  General Motors
           Sales by Market Class
                                                      40
                                                  SALES 30
                                                                    CHEVROLET
                                                            .OLDSMOBILE
                                                                         PONT I AC
                                                             1962
                                                                   1966
                                                                         1970
                                                                             1973
                                  Figure  3-12.  General Motors
                                        Sales by Division
                                     3-9

-------
3. 1.4
         Ford Motor Company Sales Breakdown
               The distribution of Ford Motor Company sales by market
class is given in Figure 3-13.  The standard size car is the sales leader,
but has a lesser percentage of the Ford sales than in the case  of General
Motors (Figure 3-11).  Also evident is the steady rise in subcompact (Pinto)
.sales after its introduction.
               Ford sales distribution among its three automotive divisions
is illustrated in Figure 3-14.
      1.6f-
      1.4
 SALES,
 MILLIONS
      1.0
0.8
                         , STANDARD
  L  \  /   \/  N
     \  /     «     \
          /INTERMEDIATE
            .0   /SPECIALTY
           ?\
                                                   90
                                                   80
                                                   70
                                                   60
                                                   50
                                              % SALES
                                            40
                                                   30
                                                  20
                                                   10
                                                    EDSEL
                                                                        FORD
                                                                        MERCURY
                                                                        LINCOLN
       1958   1962   1966   1970  1973
                                                   1958   1962
                                                             1966   1970 1973
    Figure 3-13.  Ford Motor Co.
        Sales by Market Class
                                         Figure 3-14.  Ford Motor Co.
                                                Sales by Division
                                     3-10

-------
3. 1. 5
Chrysler Corporation Sales  Breakdown
               Sales by market class for the Chrysler Corporation are shown
in Figure 3-15.  The steadily increasing sales of the compact class is dra-
matic:  in 1973, compact sales essentially equaled standard size car sales.
Chrysler has no domestically produced  entry in the subcompact class.  It
does market foreign-manufactured subcompacts (Colt,  Cricket), which are
covered as import  sales.
               Chrysler sales distribution by automotive division is shown
in Figure 3-16.
       8001—
       TOO -
       600 -
SALES,   .,,,,
THOUSANDS
       200 -
       100 -
        1958    1962
                              STANDARD
                              COMPACT
                              INTERMEDIATE
                              SPECIALTY
                              SUBCOMPACT
                   1966
                        1970  1973
      Figure 3-15.  Chrysler Corp,
          Sales by Market Class
                                                                         PLYMOUTH
                                              % SALES 30 -
                                     1958    1962    1966    1970   1973

                                  Figure 3-16.  Chrysler  Corp.
                                        Sales by Division
                                     3-11.

-------
3. 1.6
American Motors Corporation Sales Breakdown
               The distribution of American Motors  sales by market class is
shown in Figure 3-17.  Until 1971,  American Motors' largest passenger cars
were not classified as being standard size because their wheelbase was
shorter than that defined as standard.   The rather dramatic fall and  rise of
compact and intermediate sales,  respectively,  in 1962-64 is merely the
result of a change in model designs and mix offered  for sale.  Whereas
American Motors earlier limited itself exclusively to the smaller  market
classes, it now competes in all market classes.
                                    INTERMEDIATE
                                                 COMPACT
                                                 SUBCOMPACT
                        1958
                              1962
                                    1966
                                          1970
                                  STANDARD
                                ..0 SPECIALTY
                                -J
                                1973
                   Figure 3-17.  American Motors Corp.
                          Sales by Market Class
                                  3-12

-------
3. 1. 7
Chevrolet Division Sales Breakdown
               Sales by market class for the Chevrolet Division of General
Motors are illustrated in Figure 3-18.   Also shown, for each market class,
are typical nameplates within the market class.
               As  shown,  1973 sales of  standard size models are about one-
half of similar sales in 1962-66.  Compact sales (Chevy II,  Corvair) peaked
in 1962 and were about half that value in 1973.   Intermediate sales (Chevelle),
on the other hand, peaked in  1969 and have fallen off steadily since then.
The specialty class,  which includes such nameplates as Corvette, Camaro,
and Monte Carlo,  rose steadily in 1966-70,  leveled  off from 1970 to 1972,
and increased sharply in 1973.  Chevrolet's recent subcompact entry (Vega)
has had a rapidly  rising sales characteristic since its introduction in 1970.
                        1800i-
                        1600 -
                        1400 -
                        1200V-
                        1000 -
                  SALES,
                  THOUSANDS
                        800 -
                        600 -
                        400 -
                        200 -
                                INTERMEDIATE
                                 CHEVELLE
                                UBCOMPACT
                                 VEGA
                                COMPACT
                                 CHEVY II, NOVA
                                 CORVAIR
                                SPECIALTY
                                f CORVETTE
                                1CAMARO
                                I MONTE CARLO
                               1962
                                    1966
                                         1970  1973
                       Figure 3-18.   Chevrolet Division
                            Sales by Market Class
                                      3-13

-------
3. 1. 8
Ford Division Sales Breakdown
               Figure 3-19 shows similar market class sales data for the
Ford Division of the Ford Motor Company; nameplates illustrate the market
class.
               Current (1973) standard size car sales are some 30% lower
than 1958 values.  Standard size car sales were sharply reduced in  1962 when
both the compact (Falcon) and intermediate (Fairlane) classes had high  sales
values.  The intermediate class (Torino) has since risen to a new sales
peak in 1973,  whereas the compact class (Maverick)  sales  in 1973 were
approximately 58% of 1961 peak values.
               The sharp peak in specialty car sales  in  1966 was due to.
combined sales of the Mustang and Thunderbird models.  In 1973, these
combined sales were approximately 38% of peak 1966 sales and on a rising
trend.
               The Ford subcompact,  Pinto,  has exhibited  a very steep
increase in sales since its introduction in 1970.
                        1400 i—
                        1200
                        1000
                        800
                  SALES,
                  THOUSANDS
                        600
             M
             M
            If \
                                 r
                                   J
                         \i
                         8
                                    STANDARD
                                    f LTD
                                     GALAXIE
                                    I CUSTOM
                                                  SUBCOMPACT
                                                  	PINTO
                                                 •v INTERMEDIATE
                                                 1	(TORINO
                                                   IFAIRLANE
                                                />v COMPACT
                                                 /\\|MAVERICK
                                            >'  ~ •   1 FALCON
                                            /   / SPECIALTY
                                                /_ I MUSTANG
                                                 1 THUNDERBIRD
                                           1970   1973

                           Figure 3-19.  Ford Division
                             Sales by Market Class
                                   3-14

-------
  3.1.9
Import Sales Breakdown
                 The distribution of sales between leading European manufac-
  turers is illustrated in Figure 3-20(a).  It depicts  the sharp rise in Volkswagen
  sales between 1958 and 1970; in this period, Volkswagen was the principal
  import car.   However,  Volkswagen sales declined in 1970-72,  with sales rising
  again in 1973.
                 Figure 3-20(b) shows the rapidly increasing sales character-
  istics  of the Toyota and Datsun cars, commencing in 1966.  In combination,
  they exceeded Volkswagen sales in 1973.

                 Capri, Mazda, and Colt sales, •while apparently increasing
  at a sizeable rate in 1973,  do not approach the other sales leaders in sales
  volume.   The total import sales in 1973 was approximately 1.75 million.
640.—
                                                                            TOYOTA
                                                                            DATSUN
       1958
             1962
                   1966
        1970.  1973
          1972
                                                     1958
                                                          1962
                                                                1966
1970  1973
   1972
                     (a)
                                            (b)
                   Figure 3-20.  Import Sales by Manufacturer:
                            (a) European,  (b) Japanese
                                      3-15

-------
3. 1. 10        Comments on Passenger Car Sales Distributions

              Figures 3-1 through 3-20 have summarized 16 years of passen-

ger car sales  information by a variety of display techniques and a number of

methods.  However, the following general comments are offered in overview

to summarize the more significant factors.

        a.    Total yearly sales of passenger cars in the U. S. have risen
              from about 3. 15 million in 1947 to  11. 34 million in 1973.
              Sales have been increasing at an average rate of approxi-
              mately 315, 000 units  per year  over this 26-year period
              after World War II.  Sales in any given year, however,  can
              vary considerably from the norm due to general economic
              conditions,  strikes, etc.

        b.    The  General Motors strike in 1970 somewhat clouds definitive
              sales trends in the 1966-1973 period.

        c.    Compact car sales peaked in 1962 (25% of total  sales) and
              in 1973 represented only approximately 15% of total sales.

        d.    Intermediate car sales peaked  in 1968 (25% of total sales)
              and in 1973 represented approximately 20% of total sales.

        e.    Import car sales rose sharply  from 1962 to  1970.  Al-
              though sales volume continued  to rise,  the percent of total
              sales remained relatively  constant (approximately 15%)
              from 1970 to 1973.

        f.    Total U. S. subcompact sales more than doubled in the 1966-72
              period.   Subcompacts, in 1973, were the second highest
              selling market class (approximately 23% of total sales).

        g.    The  future sales trends of standard size cars are not clear.
              However, 1973 sales  were much lower than  1965 peak values
              and represented only  31% of the total U. S. market.
                                  3-16

-------
3.2 CURB WEIGHT
    TRENDS

-------
3. 2
3. 2. 1
CURB WEIGHT TRENDS - BY NAMEPLATE
Standard Size Cars
               The variation in curb weight with time is illustrated in
Figure 3-21 for a Chevrolet Impala and a Ford  Galaxie 500 (from  1956 to
1962 these names were not used; values  shown are for the comparable
standard size car model offered).  A marked and  steady increase  in curb
weight is evident.  Between 1956 and 1974 this increase amounted to approxi-
mately 1100 and  980 Ib (33% and 29%) for the  Chevrolet and Ford models,
respectively.   On an average basis,  these values  are equivalent to 61- and
54-lb per year increases.
                  4500 i—
                  4000 —
             CURB
             WEIGHT,
             Ib
                  3500
                  3000
                                              GALAXIE 500
                    1956 1958
                               1962
                       1966
1970
                                                   1974
                   Figure 3-21.  Passenger Car Curb
                      Weight Trends by Nameplate
                              (Standard)
                                    3-17

-------
 3. 2. 2         Intermediate Size Cars
               Chevelle and Fairlane/Torino models are used to illustrate
 typical intermediate class curb  weight variations in Figure 3-22.   Both
 models have similar time-varying characteristics,  except for a slight de-
 viation in 1972.  From 1962 to 1974,  the Fairlane/Torino model series
 increased approximately 1100 Ib in curb weight (36%),  or 83 Ib per year
 over the 12-year period.  The Chevelle increased curb weight 900  Ib (28%)
 in 8 years,  or an average of 113 Ib per year during the period.  It  is inter-
 esting that the intermediate car of 1974 weighs about the same as the
 standard size car of the 1962-66 era.
                       45001-
                       4000
                                CHEVELLE^
                   WEIGHT, 3500
                   Ib
                                        ^FAIRLANE/TORINO
                                     J	I	I
CURB
                        3000
                         1958    1962    1966   1970    1974
                   Figure 3-22.  Passenger Car Curb
                      Weight Trends by Nameplate
                             (Intermediate)

 3. 2. 3         Compact Size Cars
               Figure 3-23 illustrates typical compact car curb weight
 variations; the Chevy II/Nova model series and the Valiant are the selected
 examples.  Over the 12-year period shown,  the Chevy II/Nova series in-
 creased curb weight by 940 Ib (36%),  while the Valiant increased curb
 weight by 620 Ib (24%).  These  values are  equivalent to average rates of 78
 and 52 Ib per year,  respectively.  A similar trend in growth occurs here.
 The compact car of 1974 is about the same weight as the intermediate car
of 6 or 7 years ago.
                                  3-18

-------
                       40001—
                       3500
                  CURB
                  WEIGHT, 3000
                  Ib
                       ZSOO
                             NOVA/CHEVY II
                                          VALIANT
                         1958
                               1962
                                    1966
                                          1970
                                                1974
3. 2.4
                   Figure 3-23.  Passenger Car Curb
                      Weight Trends by Nameplate
                               (Compact)
Subcompact Size Cars
               Available curb weight data for domestic subcompact models

are illustrated in Figure 3-24.  No  U.S.  manufacturer has produced a sub-

compact model over a long  period of time.  American Motors' Rambler

American model was the first such  domestic car and had only a minor curb

weight increase over the period 1958 to 1962.   When a  new American Motors

subcompact, the Gremlin,  appeared in 1970, it was 100 Ib heavier than the

American and increased another 170 Ib by 1974.
               The Chevrolet Vega increased curb weight  by approximately

260 Ib (12%) in 1970-74; the Ford Pinto increased approximately 400 Ib (19%)

in the same period.  If these growth rates continue,  the subcompact of the

future may weigh as much as the compact of today.
                       3000
                   CURB
                   WEIGHT, 25oo
                   Ib
                       2000
                                      GREMLIN.
                              /AMERICAN
                          .£- --- 0
                                             -W
                         1958
                               1962
                                     1966
                                           1970
                                                1974
                  Figure  3-24.  Passenger Car Curb
                     Weight Trends by Nameplate
                             (Subcompact)
                                    3-19

-------
 3.2. 5
Specialty Car Class
               The curb weight variation with time of a single specialty car,
 the Ford Thunderbird, is illustrated in Figure 3-25.  From 1958 to 1974,
 this four-seater model car increased 1220 Ib in curb weight (32%),  or 76 Ib
 per year over the 16-year period, on the average.   This  is in addition to a
 525-lb increase in curb weight between 1957 and 1958 when the Thunderbird
 was redesigned from a two-seater to a four-seater model.
                 CURB
                 WEIGHT,
                 Ib
                       5500.-
                       5000
                       4500
                       4000
                      3500
                      3000
                           THUNDERBIRD
                            I
                        1957 1958
                                 1962.
                                      1966
                                            1970
                                                  1974
                   Figure 3-25.  Passenger Car Curb
                      Weight Trends by Nameplate
                               (Specialty)
 3. 2. 6
Imports
               Figure 3-26 illustrates that import subcompacts also have
increased curb weight with time.  The Volkswagen increased curb weight
295 Ib over 15 years (18%),  or approximately 20 Ib per year.  The  change
in Toyota Corona curb weight from 1966 to 1973 is approximately 60 Ib
(3%),  or 8. 5 Ib per year.  The Datsun 410-510-1600 series models  increased
curb weight 500 Ib (25%) over the 1966-74 interval, or approximately 62. 5 Ib
per year.
                                   3-20

-------
                    NOTE: CURB WEIGHT NOT AVAILABLE FOR
                        1974 V-W OR TOYOTA
                          2500
                     CURB
                     WEIGHT, 2000
                     Ib
                             r-  TOYOTA CORONA
                                        D
                              DATSUN 410-510-1600
                          15001
                            1958    1962    1966   1970    1974

                     Figure 3-26.  Passenger Car Curb
                        Weight Trends by Nameplate
                                (Imports)


3. 2. 7          Comments on Nameplate Curb Weight Trends

               The following overview comments summarize the curb weight
trends illustrated in Figures 3-21 through 3-26.

         a.     Passenger cars in all market classes have shown a marked
               and steady increase in curb weight with time.   This  curb
               weight increase trend is independent of manufacturer.

         b.     For the time period through 1974,  the  standard, intermediate,
               compact, and subcompact size models increased in curb
               weight approximately 2 to 3% per year on an average basis
               for the years and models examined.  The major imports
               (Volkswagen,  Datsun,  Toyota)  leveled off in curb weight
               increases in 1970-73; Datsun, however,  experienced a 400-lb
               (19%) increase from 1972 to 1974.   The Volkswagen weight
               increase in  1970 was sufficient to move it up one inertia test
               weight class (to the  2250-lb level) for exhaust emission certi-
               fication testing purposes.
         c.     Curb weight increases in the  intermediate and  compact
               classes have been high enough so that the intermediate car of
               1974 weighs as much (approximately 4200 Ib) as the  standard
               size  1970 car,  and the 1974 compact weighs as much (3300-
               3600 Ib) as the 1966 to 1970 intermediate  cars.
         d.     One specialty car; the Thunderbird,  increased approximately
               1220 Ib in curb weight from 1958 to 1974.  (There was an
               additional 525-lb increase in  1958 when the basic car was
               changed from a two-seater to a four-seater. )
                                   3-21

-------
3.3 SALES WEIGHTED
  WEIGHT TRENDS

-------
 3. 3
 3. 3. 1
SALES WEIGHTED WEIGHT TRENDS
Overall U.S.  Passenger Cars
                Figures 3-Z7 and  3-Z8 depict the variation of the sales-weighted
 average values of curb and inertia test weights, respectively, for the overall
 U.S. passenger car market from 1958 to 1973.  The U.S.  total market is
 further broken down to reflect the  characteristics of both domestically  pro-
 duced cars and foreign-produced cars.
                Both weights reached a minimum level in 1961-64 due to the
 peak sales of U. S. -built compact cars during the period, plus the generally
 rising  level of intermediate-size car sales at the same time.  Since then,
 both domestic and foreign passenger cars have exhibited increased-weight
 characteristics,  reaching U.S. total values in 1973 that were nearly the
 same as in  1958; both the domestic-only and the foreign-only weight values
 were higher  in 1973 than in 1958.
     4000
     3500
     3000
CURB
WEIGHT,
Ib
     2500
     2000
     1500
      1958
                               FOREIGN
                         I
             J
            1962
                  1966
        1970  1973
      Figure 3-27.  Passenger Car
          Curb Weight Trends
            (Sales Weighted)
                                                  4500
                                                  4000
                                                  3500
                               INERTIA
                               WEIGHT,
                                                  2000
                                                                          FOREIGN
                                                  2500 -
                                    1958
                                          1962
                                                1966
                                                      1970
                                                          1973
                                 Figure 3-28.  Passenger Car
                                     Inertia Weight Trends
                                        (Sales Weighted)
                                     3-23

-------
 3. 3.2
U. S.  Breakdown by Market Class
                The variation of sales-weighted curb and inertia test weights
 for each market class is shown in Figures 3-29 and 3-30,  based on total
 U.S. passenger car sales (domestic plus imports).
                The standard-size car,  on the average, has continually
 grown heavier over the  16-year period shown.  Both compact and interme-
 diate classes reached minimum values in 1960-62 due to the introduction
 of new lower-weight designs and models  (Falcon,  Corvair, Chevy II) at
 that time.  Since then, both classes have steadily increased  in weight.
                The minimum in subcompact car sales-weighted weight in
 1964 occurs  because of  heavy import sales (e. g. , Volkswagen), with in-
 creasing values in the interim because of heavier import subcompacts, and
 the introduction in 1970 of heavier  U.S. -built subcompacts (Gremlin,  Pinto,
 Vega).
                The sharp reduction  in specialty class  average weight (circa
 1966) is due  to the introduction of Mustangs, Camaros,  etc.  Since that
 time, additional heavier specialty car  models have been introduced
 (Monte  Carlo, etc. ).
     45001—
     4000 -
     3500
CURB
WEIGHT, 3000
Ib
     2500
    2000J
    1500
                             STANDARD
                          SPECIAL TY-
      1958
                           INTERMEDIATE
             COMPACT
                             SUBCOMPACT
            1962
                  1966
                        1970
                             1973
Figure 3-29.  Curb Weight Variation
    by Market Class,  U.S. Total
           (Sales Weighted)
                                                  5000
                                                  4500
                                                  4000
INERTIA
WEIGHT, 3500
Ib
                                                  3000
                                                  2500
                                                  2000
                                                STANDARDs
                                                    1958
                                                                    COMPACT
                                                             SUBCOMPACT
                                                                            I
                                                          1962
                                                                1966
                                                                      1970   1973
                                Figure 3-30.  Inertia Weight
                                 Variation  by Market Classi
                                 U.S. Total (Sales Weighted)
                                    3-24

-------
 3. 3. 3
U. S.  Breakdown by Corporation
                 Figures  3-31 and 3-32 illustrate the variation in sales-weighted
 curb and inertia test weights,  both as a function of domestic corporations and
 of total imports.
                 The average weights of General Motors cars are the highest.
 This is a result of combined sales  of standard size cars in a plurality of
 nameplates  (Chevrolet, Pontiac,  Oldsmobile, Buick,  Cadillac).   Both Ford
 and  Chrysler are  the next highest,  at about the  same numerical level.
 American Motors average weights  are  considerably below those of the other
 domestic corporations.  As noted previously, American Motors cars have
 been exclusively oriented toward the  smaller car market until very recently.
     4500
     4000
     3500
CURB
WEIGHT, 3000
Ib
     2500
     2000
     1500
       1958
             1962
 GENERAL MOTORS
        JS-OO^
       "CHRYSLER CORP.
                        FORD MOTOR CO.
                                              4500 i-
                                              4000
                       IMPORTS
                   1966
                         1970
                              19T3
     Figure 3-31.  Curb Weight
      Variation by Corporation
           (Sales  Weighted)
3500 -
                                         INERTIA
                                         WEIGHT,
                                         Ib
                                              3000 -
                                              2500 -
                                              2000
                                                1958
                                                      1962
                                                            1966
                                                                         GENERAL MOTORS
                                                        CHRYSLER CORP.
                                                        FORD MOTOR CO.
                                                       AMERICAN
                                                       MOTORS CORP.
                                                                         IMPORTS
                                                                        I
                                                                  1970   1973
                                 Figure 3-32.  Inertia Weight
                                   Variation by Corporation
                                       (Sales Weighted)
                                      3-25

-------
 3.3.4
General Motors Breakdown by Division
               The distribution of sales -
 weighted curb weight among General
 Motors' five passenger-car divisions is
 given in Figure  3-33.   As  expected,
 Cadillac is the highest  in curb weight and
 Chevrolet the lowest. Buick, Oldsmobile,
 and Pontiac group together at a level
 between Chevrolet and  Cadillac.
 3.3.5
Ford Breakdown by Division
               Figure 3-34 illustrates a
 similar divisional sales-weighted curb
 weight breakdown for the Ford Motor Co.
 Except for the 1961-64 minimum shown
 for Mercury, the curb weight rankings are
 as expected: Lincoln highest, Ford lowest,
 and Mercury in between.   The Mercury
 1961-64 minimum was the result of very
high compact car sales (Mercury Comet)
in proportion to overall Mercury sales
for that period.
                                  5500.-
                                  5000 -,
                                  4500
                             CURB
                             WEIGHT,
                             Ib
                                  4000 -
                                                 3500 -
                                                 3000
                                                   1958
                                                         1962
                                                               1966
                                                                     1970
                                                                         1973
                                               Figure 3-33.  General Motors
                                                 Curb  Weight Variation by
                                                 Division (Sales  Weighted)
                                  5500
                                  5000
                                  4500
                             CURB
                             WEIGHT,
                             Ib
                                  4000
                                  3500'
                                  3000
                                                      LINCOLN
                                                      MERCURY
                                                   1958
                                                         1962
                                                               1966
                                                                     1970   1973
                                             Figure 3-34.  Ford Curb Weight
                                                   Variation by Division
                                                      (Sales Weighted)
                                    3-26

-------
3. 3. 6
Chrysler Breakdown by Division
               The distribution of sales-weighted curb weight among the
major car divisions of the Chrysler Corporation is given in Figure  3-35.
As expected,  Imperial and Chrysler are higher in curb weight,  with
Dodge and Plymouth at lower levels.
                        5500
                        5000
                        4500
                  CURB
                  WEIGHT,
                  Ib
                                             IMPERIAL
                                             CHRYSLER
                        4000
                        3500 f-
                        3000
                          1958
                               1962
                                     1966
                                           1970
                                                1973
                  Figure 3-35.  Chrysler Curb Weight
                          Variation by Division
                             (Sales Weighted)
3. 3. 7          Import Breakdown by Manufacturer
               Figures 3-36 and 3-37  depict similar sales-weighted curb and
inertia test weight breakdowns for  various leading import passenger cars.
Although some anomalies are evident,  there is the general characteristic
of weight increasing with time.   The 1964-66 "lows" for Volvo and Opel
represent the introduction of new,  smaller models at that time.  The Mercedes-
Benz values represent a mix of market classes, but is predominantly a re-
flection of compact models.  Volvo values also reflect the compact class,
while the other manufacturers  shown represent the subcompact class.
                                    3-27

-------
   3500|—
  3000
   2500
m
S

m
   2000
   1500
                                        VOLVO
                                        MERCEDES-BENZ
                                        CAPRI
                                       FIAT
                                      J
            1956
                  1962    1966



                      (a)
                                1970  1973
   2500
I-

o
1U


ID
o:
3
u
   2000
   1500
                                        MAZDA


                                          DATSUN
            1958
                  1962
                         1966
                                1970
                                     1973
                      (b)
Figure  3-36.   Import Curb Weight Variation

       by Manufacturer:  (a) European,

        (b) Japanese  (Sales Weighted)
                          3-28

-------
     4000
     3500
    I 3000
    o
    ui
     2500
     2000
     1750
                                          VOLVO
                                           MERCEDES-BENZ
                                          CAPRI
                                          FIAT
                                   I
I
              1958
                     1962
                            1966
                                   1970   1973
                         (a)
     3000|—
    O 2500
    UJ
   o:
   u
   z
     2000
                                              MAZDA
                                   _L
              1958
                     1962
                            1966
                                  1970  1973
                         (b)
Figure  3-37.   Import Inertia-Weight Variation
         by Manufacturer:  (a) European,
          (b) Japanese (Sales Weighted)
                        3-29

-------
3. 3.
Chevrolet Division Breakdown by Market Class
                A breakdown by market class of the sales-weighted curb and

inertia test weights of the Chevrolet division of  General Motors is given

in Figures 3-38 and 3-39.  Typical nameplates for each market class are

also illustrated.   All Chevrolet market classes  evidence curb weight increases

with time.  The rate  of change of curb weight in the  1966-73 period is  greater

than prior to 1966.
                       45001-
                       4000
                       3500
                   CURB
                   WEIGHT,
                   Ib
                       3000,
                       2500
                       2000
                                                   STANDARD
                                                   INTERMEDIATE
                                                    CHEVELLE
                                                    CORVETTE
                                                    CAMARO
                                                    MONTE CARLO
                                    SUBCOMPACT

                                      GA
                         1958
                               1962
                                     1966
                                            1970
                                                 1973
                     Figure 3-38.   Chevrolet Curb Weight
                           Variation by Market Class
                                (Sales Weighted)
                       sooo r
                       4500
                       4000 (K
                  INERTIA
                  WEIGHT,
                  Ib
                                                   STANDARD

                                                    [CAPRICE
                                                     IMPALA
                                                    I BEL AIR
                                    SPECIALTY
                                     CORVETTE
                                     CAMARO
                                 /  [ MONTE CARLO

                                    NTERMEDIATE
                                     CHEVELLE

                                    COMPACT
                                     NOVA
                                     CHEVY II
                                     CORVAIR
                                                   SUBCOMPACT
                                                     VEGA
                               1962
                                     1966
                                            1970   1973
                   Figure 3-39.   Chevrolet Inertia  Weight
                          Variation by Market Class
                               (Sales Weighted)
                                     3-30

-------
3.3.9
Ford Division Breakdown by Market Class
                A similar breakdown by market class of the sales-weighted

curb and inertia test weights of the Ford division of the Ford Motor Company

is shown in Figures 3-40 and 3-41.  Nameplates are used to illustrate the

market classes.
     4500
     4000
                                 STANDARD
                                 INTERMEDIATE
                                 SPECIALTY
                                   MUSTANG
                                   THUNDERBIRD
     3500'
CURB
WEIGHT,
Ib
     3000 -
     2500 -
     2000
                                 COMPACT
                                  (MAVERICK
                                   FALCON
                                  SUBCOMPACT
                                  '—PINTO
       1956
             1962
                   1966
                          1970
                               1973
      Figure 3-40  Ford Curb Weight
          Variation by Market Class
               (Sales Weighted)
                                      Again, except for the

                                 compact class,  there is a

                                 rapid increase in curb weight

                                 in 1966-73.   In the compact

                                 case, the fall-off in curb

                                 weight is attributed to the

                                 changeover from the Falcon

                                 to the smaller Maverick in

                                 the compact class.

                                      The big decrease in the

                                 specialty class weight in  1966

                                 is due to the introduction  of

                                 the Mustang and  resultant

                                 high sales.
     5000 i-
     4500
     4000
INERTIA
WEIGHT, 3500
Ib
     3000 -
     2500 -
     2000
       1958
             1962
                    1966
                          1970
                 STANDARD
                   LTD
                   GALAXIE
                   CUSTOM
                                INTERMEDIATE

                                  TORINO
                                  FAIRLANE
                                SPECIALTY

                                \f MUSTANG
                                [THUNDERBIRD
                                 COMPACT

                                  MAVERICK
                                  FALCON
                                SUBCOMPACT
                                  PINTO
                               1973
    Figure 3-41.   Ford Inertia Weight
        Variation by Market Class
              (Sales Weighted)
                                       3-31

-------
3.3.10        Overall U.S. Inertia Test Weight Matrix
              Table 3-3 presents a matrix of the distribution of U. S. passen-
ger car sales by inertia test weight class for the years  1958 to 1973.  The
distribution is shown in terms of specific sales and percent of total yearly
sales for each inertia test weight class. Also  shown is the yearly sales-
weighted average inertia test weight value.
              Weighted-average values were 3967 Ib  in 1958.  They decreased
in 1958-64, hitting a low-level plateau in  1961-64, the era of peak compact
car sales.   Since that time, inertia test weight averages have increased:
3941 Ib in  1969, 3945 Ib in 1972, and a new peak in 1973 of 3968  Ib.
          Table 3-3.  Inertia Test Weight Matrix --  1958 to 1973
MODEL
YEAR
1958
SALES
% M.Y. SALES
1959
SALES
°/c M.Y. SALES
1960
SALES
°', M.Y. SALES
1961
SALES
°i M.Y. SALES
1962
SALES
°H M.Y. SALES
1963
SALES
°', M.Y. SALES
1964
SALES
"-; M.Y. SALES
1965
SALES
M.Y. SALES
INERTIA WEIGHT CLASS, Ib
1500















1750

48,050
1.06

104,963
1.75

39,421
0.60

34,459
0.59

34,643
0.50

17,886
0.24

31,207
0.39
26,817
0.29
2000

120,693
2.65

146,336
2.44

191,209
2.93

180,663
3.10

172,086
2.50
,
220, 554
2.93

306,286
3.82
367,624
3.95
2250

42,543
0.94

88,187
1.47

76,072
1.16

50,160
0.86

1 5, 280
0.22

48,657
0.64

34,728
0.43
54, 1 59
0.58
2500

85,121
1.87

123,628
2.06

79,417
1.22

49,408
0.85

34, 647
0.50

34,775
0.46

50,126
0.63
47,888
0.52
2750

5,536
0.12

158,137
2.64

754,143
11.55

821,355
14.09

540,640
7.86

275,554
3.66

215,905
2.69
40, 883
0.44
3000

57,049
1.25

261,720
4.37

609,263
9.33

806,657
13.84

1,148,768
16.69

1,625,904
21.59

1,535,885
19.16
1,399,305
15.05
3500

532,312
11.71

260,110
4.34

317.432
4.86

348,949
5.98

1,224,072
17.79

1,184,224
15.73

1,530,881
19.72
2,038,890
21.93
4000

2,445.001
53.77

3,097,502
51.71

2,386,055
36.54

2,009,015
34.46

1,945,317
28.27

2,142,194
28.45

2,349,880
29.31
2,764,338
29.73
4500

990,175
21.77

1,292,235
21.57

1,615,711
24.74

1,259,873
21.61

1,258,611
18.29

1,534,053
20.37

1,452,608
18.12
1,929,771
20.76
5000

189,166
4.16

282,918
4.73

274,833
4.21

208,510
3.58

450,242
6.54

395,651
5.26

397,250
4.96
562,989
6.06
5500

31,776
0.70

174,346
2.91

186,664
2.86

60,776
1.04

57,274
0.83

50, 546
0.67

61,350
0.77
63,878
0.69

WTD
AVG

3967

3955

3836

3712

3743

3742

3726
3805
                                   3-32

-------
Table 3-3.  Inertia Test Weight Matrix -- 1958 to 1973 (concluded)
MODEL
YEAR
1966
SALES
•*• M.Y. SALES
1967
SALES
% M.Y. SALES
196B
SALES
°/ M.Y. SALES
1969
SALES
% M.Y. SALES
1970
SALES
°/, M.Y. SALES
1971
SALES
3f M.Y. SALES
1972
SALES
7, M.Y. SALES
1973
SALES
% M.Y. SALES

1500









1750
12,928
0.15
23,549
0.28
2,838
0.03
14,297
0.15
11.608
0.14
20, 1 37
0.21
18,263
0.19
33, 939
0.30

2000
348,941
3.94
70,539
0.85
45,130
0.49
110.989
1.18
93,618
1.14
85,801
0.90
93, 320
0.97
144,659
1.28

5250
54,291
0.61
41 1 , 648
4.95
502,006
5.43
527,071
5.61
607,656
7.37
845.210
8.82
443,605
4.63
496, 242
4.38
INERTIA WEIGHT CLASS, Ib
2500
119,694
1.35
165,281
1.99
242,944
2.63
204, 579
2.18
283,649
3.44
704, 981
7.36
628,612
6.56
649, 859
5.73
2750
7,141
0.08
17,985
0.22
6.747
0.07
288.577
3.07
413,791
5.02
228,034
2.38
651,361
6.80
,071.646
9.45
3000
1,243,760
14.03
807.546
9.70
355,057
3.84
297,357
3.17
493,983
6.00
525,782
5.49
457,753
4.78
654,610
5. 77
3500
1,670,543
18.84
1,429,730
17.17
2.451,640
26.52
2 211, 140
23.53
1,039,353
12.62
1,134,842
11.84
1,196,292
12.49
1,338,828
11.81
4000
2,937,100
33.13
3,162.212
37.98
3,153,912
34.11
1,525,303
16.23
1,966,909
23.88
1,900,573
19.84
1,946,868
20.33
1,385.037
12.21
4500
1,820,255
20.53
1,489,572
17.89
1.731.433
18.73
3,133,006
33.34
2,401,578
29.16
2,545,073
26.56
2,362.096
24.66
2,886,430
25.45
5000
582,888
6.57
696,033
8.36
675,180
7.30
995.609
10.60
752,906
9.14
1,243.617
12.98
1,189,180
12.42
1.906.646
16. 81
5500
68,075
0.77
51,102
0.61
79,079
0.86
88,157
0.94
172,072
2.09
347,075
3,62
590,648
6.17
771,669
6.81
WTD
AVG
3831
3857
3863
3941
3876
3886
3942
3968
                            3-33

-------
3.3.11        Comments on Sales-Weighted Weight Trends

              Figures 3-27 through 3-41 and Table 3-3 have displayed

passenger car curb and inertia test weight historical variations from 1958

to 1973.  The following overview comments summarize the more significant

variations over this time period.

         a.    The overall sales-weighted values of U. S. passenger car
              curb and inertia test weights dropped sharply in the  1960-
              64 period from 1958 values.   This was due to the introduction
              of domestic compacts in I960 and high  sales of compacts
              and intermediates during the period.

         b.    There  has been a steadily rising trend in sales-weighted
              weight values from 1962 to 1973.  The overall sales-weighted
              inertia test weight average in 1973 is slightly above  (3968 Ib)
              the previous  1958 high of 3967 Ib.

         c.    Curb and  inertia test weight values for domestically  pro-
              duced passenger cars surpassed their 1958 levels in 1970
              and appear to be on a still-rising trend.

         d.    Import cars exhibit a steady rise in curb and inertia test
              weights from  1958 to 1973.

         e.    The average  standard-size car increased approximately
              800 Ib  in curb weight from 1958 to 1973.

         f.    The sales-weighted average curb weight of General Motors
              cars are consistently about 300 Ib higher than  similar  Ford
              and Chrysler values.  On the other hand, the curb weights
              of American Motors cars average approximately 500 Ib less
              than those of Ford and Chrysler.

         g.    Standard-size Chevrolet and Ford models increased approxi-
              mately 800 Ib in curb weight over the period 1958 to 1973.

         h.    Specialty  car  class weight trends are not discernible because
              of the  mix of both small and large vehicles. The introduction
              of new and popular models (e. g. , Mustang) can make large
              variations in weight for this particular class.
                                   3-34

-------
3.4 DIMENSIONAL TRENDS

-------
3.4            DIMENSIONAL TRENDS
3. 4. 1          Typical Wheelbase and Length Trends
               Figures 3-42 through 3-46 depict typical wheelbase variations
for the five passenger-car market classes, using nameplate examples within
each class.
               1970-74 wheelbase dimensions in the standard, 4-door inter-
mediate,  and compact classes represent sizable increases over pre-1966
levels.   The intermediate class, depicted in Figure 3-43, shows that Ford
and  Chevrolet really have bifurcated the intermediate class by marketing the
2-door intermediate with a  smaller (4 in. less) wheelbase than the 4-door
model.   1974 4-door intermediate  wheelbases (116-118 in. ) are in the same
range as  1956-58 standard  size cars; the 1974 Nova compact wheelbase
(Figure 3-44)  (111 in.) is nearly the same as  the Chevelle 2-door inter-
mediate  wheelbase  (112 in.).
WHEELBASE,
in.
       122 r
       121
       120
       119
       118
       117
       116
       n,t
             GALAXIE 500
I
                            IMPALA
    J
        19561958   1962  1966  1970   1974
   Figure 3-42.  Standard Class
     Wheelbase Trends, Name-
          plate Examples
                 WHEELBASE,
                 in.
                                                                    p>-0-O (4 DOOR)
                                                 114 -
                                                 113 -
112
 1958
                                                                         (4 DOOR)
                                                                         (2 DOOR)
                                                       1962   1966
                                                                 1970
                                                                      1974
                                                 (2 DOOR
                     Figure 3-43.  Intermediate Class
                       Wheelbase Trends, Nameplate
                                 Examples
                                    3-35

-------
                    WHEELBASE,
                    in.
                           111
                           110
                           109
                           108
                           107
                           106
                                  NOVA/CHEVY II
                                   O-	0
                                                --- O~°"0
                                     VALIANT
                            1958
                                   1962
                                         1966
                                               1970
                                                     1974
                          Figure 3-44.   Compact Class
                           Wheelbase Trends, Name-
                                 plate Examples


                In the domestic subcompact class (Figure 3-45), no wheel-

 base changes have been made over the periods shown,  although there is a

 sizable variation within the market class.

                In the case of imports (Figure 3-46), both Datsun and Toyota

 have increased wheelbases  in the 1970-74 period; whereas the Volkswagen

 Beetle is unchanged.
 WHEELBASE,
        99
        98
        97
        96
        95
        94
         1958
             -AMERICAN
                      VEGA
                   GREMLIN
                    PINTO
                    I
Crj—b-tr-b




D^—O-O—Q
                   1966   1970
                              1974
Figure 3-45.  Domestic Subcompact
     Class Wheelbase  Trends,
        Nameplate Examples
                                                WHEELBASE,
                                                in.
                                                       1958
                                                             1962
                                                                    1966
                        NOTE: V-W AND TOYOTA DATA NOT
                            AVAILABLE FOR 1974
                                                                          1970
                                                                               1974
                         Figure 3-46.  Import Subcompact
                             Class  Wheelbase Trends,
                               Nameplate Examples
                                       3-36

-------
               Figures 3-47 through 3-51 depict similar variations in over-
all passenger car length for the five market classes, again with the same
nameplate examples for each class.
               Standard-size cars (Figure 3-47) have historically increased
in overall length with time.  From 1957 to  1974,  the full-size Chevrolet in-
creased over 22 in.  (11%),  and the full-size Ford approximately 15 in. (7%).
Since 1962,  both have  increased approximately 13 in. (6%) in overall length
at a fairly uniform rate.
      225 i-
      220
      215
 OVERALL
 LENGTH, 210
 in.
      205
      200
                 IMPALA
       1956 1958
                1962
                      1966
                            1970
                                  1974
      Figure.3-47.  Standard Class
          Overall Length Trends,
           Nameplate Examples
                                           OVERALL
                                           LENGTH,
                                           in.
                                                  210
    205
                                                  200
                                                  195
       FAIRLANE/TORINO
                                                                           p (4 DOOR)
                            r O (2 DOORI
                            / k (4 DOOR)
                                                  1958
                                                         1962
                                                              1966
                                                                    1970
                                                                          1974
Figure 3-48.  Intermediate Class
     Overall Length Trends,
      Nameplate Examples
               The more recently introduced intermediate models (Figure
3-48) similarly exhibit overall length increases in the 1966-74 period.
The Ford and Chevrolet 4-door models depicted grew approximately 17 and
14 in.  (9 and 7%),  respectively,  in this time period,  while the 2-door models
were approximately  4 in. less in length growth.   1974 intermediate models
are as long (206 to 215 in. ) as the  1957-70 standard-size  cars (200 to 216 in. ).
                                    3-37

-------
               In the compact class (Figure 3-49),  overall length increases
are also evident in the 1962-74 period (approximately 13 in. or 7%).   1974
compact models (~197 in. ) are nearly as long as the 1962-66 intermediates
(197 in.)-
                          200 i—
                          195
                     OVERALL
                     LENGTH, 190
                     in.
                          185
                          180
                                  VALIANT
{excluding
Scamp)
                                            NOVA/CHEVY II
                           1958
                                 1962
                                      1966
                                           1970
                                                1974
                       Figure 3-49.  Compact Class
                          Overall Length Trends,
                           Nameplate Examples
                The current domestic  subcompacts (Figure  3-50) have in-
 creased 1974 model year overall lengths (from approximately 6 in.  or 4% for
 the Pinto to approximately 9 in.  or 6% for the Gremlin).  The smaller imports
 (Figure 3-51) also have increased overall length from 1966 to 1973,  except
 for the  Volkswagen Beetle.  1973 increases in the Beetle overall  length
 (from 1972 values) are still not sufficient to return it to pre-1970 levels.
 The Toyota model shown has grown approximately 9 in.  (6%) in overall
 length from 1966 to 1973.  The Datsun models  shown have  increased in
 length by approximately  13 in. (8%) in the 1966 to 1974 period.
      T
                                       (4 door)
      175
OVERALL
LENGTH,  170
in.
      165
      160
              ^AMERICAN
                                                170 i-
          OVERALL
          LENGTH,
          in.
                    GREMLIN
                   J	
                                                155
                 1958
                       1962
                             1966
                                   1970
(2 door)
(4 door)
none in 1973
 for 510)
                                         1974
       1958
             1962
                   1966
                         1970
                               1974
                 NOTE: V-W AND TOYOTA DATA NOT
                     AVAILABLE FOR 1974
Figure 3-50.  Domestic Subcompact
   Class Overall Length Trends,
        Nameplate Examples
             Figure 3-51.  Import Subcompact
               Class Overall Length Trends,
                    Nameplate Examples
                                     3-38

-------
3.4. 2
Sales Weighted Dimensional Trends
               Figures 3-52 through 3-59 illustrate sales-weighted dimensional
trends for the total U. S.  passenger car market and for the various market
classes.
               In the case of wheelbase,  Figure 3-52 shows that the total
U.S.  and  domestic sales-weighted wheelbase values have decreased from
1958 to 1973,  despite the increasing wheelbase by market class data shown
in Figures 3-42 through 3-46.  This sales-weighted characteristic results
because of the shift in model sales distribution; the standard-size car was
nearly the total market in 1958, but has been steadily decreasing in percent
of total passenger car sales as the other market classes have made pro-
portional  increases in sales.
                                    DOMESTIC
                           110
                     WHEELBASE, 105
                     in.
                            100
                            95
                                    IMPORTS
                            90
                            1958
                                  I
                                       I
                                           J_
                                 J
                   1962   1966   1970 1973
                    Figure 3-52.  Wheelbase Trends,
                        U.S. Total,  Domestic, and
                        Imports (Sales Weighted)
                                    3-39

-------
              As shown in Figure 3-53, all market classes except the sub-
compact show 1973 sales-weighted wheelbases that are higher than 1962
values, a time period in which there were domestic models in all market
classes (subcompact discontinued until  1970).  When domestic subcompacts
were reintroduced in 1970, they were of shorter wheelbase, but exhibited
an increasing wheelbase trend in 1970-73.
              The dimensional information shown in Figures 3-54 through
3-59 for overall width, overall length, and total overhang (overall length
minus  wheelbase) exhibits trends somewhat similar to those described
above for the wheelbase dimension.  In  all cases, the sharply reduced sales-
weighted dimensions in 1966 for the specialty car class are due to the high
volume of sales of the Mustang and similar car models (Camaro, etc. ).
                      125 i—
                                               STANDARD
                                             INTERMEDIATE
                                           /"^SPECIALTY
                                               COMPACT
                                              IMPORTS
                      1958
                            1962
                                  1966
                                        1970   1973
                  Figure 3-53.   Wheelbase Trends by
                   Domestic Market Class and Total
                       Imports  (Sales  Weighted)
                                   3-40

-------
                                                      82 i-
      780
      76
       74
       72
  OVERALL
  WIDTH,
  in.
       70
       68
                                 DOMESTIC
                                U. S. TOTAL
       63
       611_
       1958
                                 IMPORTS (not
                                 reported for '58
                                 & '62)
              1962
                     1966
                           1970   1973
  Figure 3-54.   Overall Width Trends,
   U.S.  Total,  Domestic, and Imports
            (Sales Weighted)
      210
      200
      190
OVERALL
LENGTH,
in.
      180
                                DOMESTIC
                            TOTAL U.S.
                                 IMPORTS
             1962
                    1966
                           1970  1973
Figure 3-56.  Overall Length Trends,
  U.S.  Total,  Domestic, and Imports
           (Sales  Weighted)
 OVERALL
 WIDTH,
 in.
                               STANDARD


                               INTERMEDIATE
                                                                               SPECIALTY
                                                                               COMPACT
                               IMPORTS (not reported
                               for '58 & '62
                                                       1958    1962    1966   1970   1973
  Figure 3-55.   Overall Width Trends
      by Domestic Market Class and
      Total Imports (Sales Weighted)
                                                      230 r
                                                       1958
                                                              1962
                                                                     1966
                                                                           1970  1973
Figure 3-57.  Overall  Length Trends
   by Domestic Market Class and
   Total Imports  (Sales Weighted)
                                           3-41

-------
            es
TOTAL OVERHANG, in.
[overall length -   80
wheelbase)
            75
                              TOTAL U.S.
                    IMPORTS
             1958
                  1962
                        1966
                              1970  1973
Figure 3-58.   Total Overhang Trends,
  U.S. Total,  Domestic, and Imports
            (Sales Weighted)
            100,-
TOTAL OVERHANG, In.
[overall length
wheelbase)
            65
            1958
                   1962
                          1966
                                 1970
                                       1973
 Figure 3-59.   Total Overhang Trends
     by  Domestic Market Class and
     Total Imports  (Sales Weighted)
                     3-42

-------
3. 4. 3         Comments on Dimensional Trends

              The following overview comments summarize the more sig-
nificant dimensional trends from 1958 to 1974 as shown in Figures 3-42
through 3-59.

         a.    Standard-size Fords and  Chevrolets have increased wheelbase
              approximately 6 in.  (5%)  and overall length from 15 to 22  in.
              (7 to 11%) in the period 1957 to 1974.

         b.    All market  classes show  a sharp increase in overall length
              in 1973 and 1974,  presumably  due to safety bumper provisions.
         c.    Domestic intermediate and compact models  also have in-
              creased wheelbase and overall length with time.  Some
              domestic  intermediates are now using a shorter wheelbase
              for the 2-door model than for the  4-door model.  1974 wheelbase
              and  overall length dimensions  of the intermediate class are
              similar to those of the 1956-1966  standard size car.   1974
              wheelbase and overall length dimensions of the compact class
              are  approaching those of  the 1962-66 intermediates.
         d.    The apparent change in subcompact sales-weighted dimen-
              sional characteristics is  due to a  change in the mix of sales
              (e. g. , Pinto, Gremlin, Vega)  and not due to actual individual
              dimensional changes.
         e.    The overall U. S.  sales-weighted values for  wheelbase,
              overall length, and width are on a slightly downward trend
              due  to the sales impact of compact and subcompact market
              classes.
         f.    Since 1962,  the domestic sales-weighted overhang dimension
              appears to be increasing  continuously.
                                  3-43

-------
3.5 DISPLACEMENT AND
     CR TRENDS

-------
3. 5
3. 5. 1
ENGINE DISPLACEMENT AND COMPRESSION
RATIO  TRENDS
Engine  Displacement
               The trend of sales-weighted displacement for passenger cars
is shown in Figure 3-60 for the total U. S. market and for the  domestic and
import subdivisions.  Clearly evident in 1962 is the impact  of large volume
sales of domestic compacts (Falcon, Chevy II, Corvair, Valiant) which
greatly reduced the sales-weighted cubic inch displacement (CID).   From
that time  until 1970, there was a  steady increase in average CID.   From
1970 to 1973, there was a slight decline in the domestic CID average value,
although the import CID continued to rise.
                          340 r-
                  ENGINE
                  DISPLACEMENT, 260
                  in3
                                                DOMESTIC
                                               U.S. TOTAL
                                                 IMPORTS
                          1958   1962    1966   1970  1973
                    Figure 3-60.  Engine Displacement
                       Trends,  U.S. Total, Domestic,
                       and Imports (Sales Weighted)
                                   3-45

-------
               As shown in Figure 3-61, the standard and intermediate

sales-weighted CID trends are similar to those of Figure 3-60.   The

compact class, however,  continued to rise from  1962 to  1973.  Again, the

impact of the smaller specialty cars in  1966 (Mustang, etc. ) is clearly

evident.
                         400
                         350
                         300
                         250
                 ENGINE
                 DISPLACEMENT,
                 11)3
                         200 <
                         150
                         100
                          50
                          1958
                                              I
                                 1962
                                       1966
                                                   SPECIALTY
                                                   STANDARD
                                                   INTERMEDIATE
                                                    COMPACT
                                                    IMPORTS
                                                   I
                                             1970   1973
                 Figure 3-61.  Engine Displacement Trends
                     by Domestic Market Class  and Total
                          Imports (Sales Weighted)
                                     3-46

-------
 3. 5. 2
Compression Ratio
                Sales-weighted compression ratio trends are shown in
 Figure  3-62 for the total U.S. market,  for domestic passenger cars, and
 for imports.
                Following the  1962 reduction in sales-weighted compression
 ratio (CR) occasioned by high-volume compact car sales, both the domestic
 and U.S.  total averages rose sharply and then declined to new lows in 1973.
 The 1973 CR values  reflect not only the increase in car sales of smaller
 car models, but also the decision of the U. S. domestic auto industry to
 reduce  compression ratio  across the board in order to be able to operate
 with lower octane unleaded gasoline.  Import CR values rose sharply and
 steadily from 1962 to 1970, but leveled off in 1970-73, again because of
 anticipated use of unleaded gasoline.
                Similar  CR trends as a function of market class are shown
 in Figure 3-63; they are generally  similar to the overall trends of Figure
 3-62.
COMPRESSION
RATIO
       9.5
       9.0-
       8.5 -
       8.0 -
       7.5 -
                                DOMESTIC
                                IMPORT
                                I
        1958
              1962
                    1966
                           1970  1973
    Figure 3-62.  Compression Ratio
     Trends, U.S. Total,  Domestic,
      and Imports (Sales Weighted)
                                                 10.5 m-
                                                 10.0 —
                                          COMPRESSION
                                          RATIO
                                                  8.0 -
                                                  7.5 -
                                                  7.0
                                                   1958
                                                         SPECIALTY
                                                         STANDARD
                                                         INTERMEDIATE
                                                           IMPORTS

                                                           COMPACT
                                                         1962
                                                               1966
                                                                     1970
                                                                          1973
                                Figure  3-63.  Compression  Ratio
                                Trends  by Domestic Market  Class
                                and Total Imports (Sales Weighted)
                                     3-47

-------
3. 5. 3         Comments on Engine Displacement and Compression

              Ratio Trends

              The following overview comments  summarize the more sig-

nificant trends illustrated in Figures 3-60 to 3-63.

         a.    In 1973,  the U.S. total sales-weighted engine displacement
              (CID) was slightly lower than in 1958.  The average  dis-
              placement of domestically produced passenger cars  was
              approximately ZO cu in. (7%) higher in 1973 than in 1958,
              even though the  sales of less-than- standard- size cars in-
              creased  from 10% to 69% of total sales during this period.
              The sales-weighted displacement of the standard size class
              increased nearly 67 cu in. (22%) to a value of 371. 4  cu in.
              in the same period.

         b.    The engine displacement of import models rose  approxi-
              mately 32 cu in. (43%) from 1958 to 1973.

         c.    The 1973 U.S. total sales-weighted compression ratio is
              the lowest since 1962 (approximately 8. 2).  The import CR
              value rose to  8.  15 in 1973 from 7. 0 in 1958.  The impact of
              anticipated use of unleaded gasoline has been forcing the
              trend of  domestic and  U.S. total sales-weighted CR  values.
                                  3-48

-------
3.6  ACCESSORY WEIGHT
       TRENDS

-------
3.6
3.6. 1
ACCESSORY WEIGHT  TRENDS
Percent Cars Equipped
               Figure 3-64 summarizes available data concerning the percent
of passenger cars that have been equipped with various power and luxury
items over the past 16 years.
               All items shown have risen sharply in the period  1962 to 1973.
Both automatic transmissions and radios were used in over 90% of all
domestically produced passenger cars in 1970-73. The use of power steering
was approaching the 90% level in 1973.  Both air conditioning and power
brakes, at approximately 75% in 1973, exhibit a slope that indicates that they
also may approach the 90% level in 4 to 5 years.  The vinyl top  (at  about
7 Ib per car) was used in approximately 49% of all domestic  cars in 1973.
                        100
                        90
                        80
                        70
                        60
                  % CARS  50
                  EQUIPPED
                        40'
                        30
                        10
                                            AUTOMATIC
                                            TRANSMISSION
                                            RADIO
                                            POWER
                                            STEERING
                                            POWER
                                            BRAKES
                                            AIR
                                            CONDITIONING
                                            VINYL
                                            TOP
                                          J
                         1958
                             1962
                                  1966
                                      1970  1973
                    Figure 3-64.  Power and Luxury
                    Item Use Trends, Domestic Only
                                   3-49

-------
3.6.2
Sales-Weighted Weight Trends
               Figure 3-65 illustrates the sales-weighted average weight
per car for optional air conditioning and other combined power and luxury
items over the  1958 to 1973 period.
               Air conditioning alone accounted for an average of 73 Ib per
car in 1973.  The sharp drop  in average weight for the combined power and
luxury item curve from 1970  to 1972 is merely a reflection that a number of
power and luxury items were made standard equipment on many car models
in that period and are, therefore,  not separately accountable as in the past.
               At the slope existing between 1966 and 1970 for combined
power and luxury items, their average weight in  1973 would represent
approximately 52 Ib per car,  which, when added to the air conditioning weight
of 73 Ib,  gives  a total sales-weighted optional accessory weight average of
125 Ib per car in 1973.
                         70 •—
                         60
                         50
                         40
                    WEIGHT,
                    Ib
                         30
                        20
                        10
             POWER AND LUXURY ITEMS
             POWER
            -  BRAKES
              DISC BRAKES
              STEERING
              SEATS
              SIDE WINDOWS
              TAILGATE WINDOWS
             LUXURY
              RADIO
              VINYL TOP
              BUCKET SEATS
                                   AIR CONDITIONING
                         1958    196Z    1966    1970   1973
                    NOTE: AIR CONDITIONING NOT REPORTED FOR 1958
                    Figure 3-65.  Optional Power
                       and Luxury Item Weight
                        Trends, Domestic  Only
                           (Sales Weighted)
                                     3-50

-------
3. 6. 3
Percent of Curb Weight
               The weight values of Figure 3-65 are replotted in Figure 3-66

in terms of their percent of sales-weighted curb weight over the 16-year
period.

               In 1973, air conditioning represented approximately 1.85%

of the curb weight.  Again, using the extrapolated 1966 to 1970 characteris-

tics for the other combined power  and luxury items, their value in 1973

would be approximately 1. 35 percent of the curb weight,  for an overall total

of approximately 3. 2% of the curb weight.
                        2.OI-
                    % OF
                    CURB  1.0
                    WEIGHT
                        0.5
                                            AIR CONDITIONING
                               POWER AND
                               LUXURY ITEMS
                         195B    1962    1966    1970   1973
                      NOTE: AIR CONDITIONING NOT REPORTED FOR 1958
                     Figure 3-66.  Optional Power and
                      Luxury Items as a Percentage of
                        Curb Weight, Domestic Only
                              (Sales Weighted)
                                     3-51

-------
3. 6. 4         Comments on Optional Power and Luxury Item Trends

              The following overview comments summarize the more sig-

nificant trends illustrated in Figures 3-64 to 3-66.

         a.    The automatic transmission is now nearly standard equipment
              in domestically  produced passenger cars  (93. 5% so equipped
              in 1973).  However, there is essentially no weight penalty for
              the automatic transmission.

         b.    Air conditioning was installed on 73% of all domestic cars in
              1973, up from 8% in I960. It accounted for 73 Ib weight per car
              in 1973 on a  sales-weighted basis, or approximately  1.85% of
              the average curb weight in  1973.

         c.    The other power and luxury items are also increasing in
              popularity, accounting for 47 Ib per car in 1970, or approxi-
              mately  1. 25% of the average curb weight  in 1970. More and
              more of these items are being  made  standard equipment and
              are thus no longer accounted for as optional power equipment
              values.

         d.    Air conditioning plus all other  power and  luxury items
              represented  approximately 2. 9% of the passenger car curb
              weight in  1970.  This  value dropped to 2. 6% in 1972 because
              some items were  made standard and excluded from optional
              accountability.  Based on trends from 1966 to 1970,  however,
              the combined value for air conditioning plus all other power
              and luxury items (standard plus optional)  is estimated to be
              approximately 3. 2% of the curb weight in  1973.
                                  3-52

-------
                             REFERENCES
1-1.   Fuel Economy and Emission Control,  U.S. Environmental Protection
       Agency,  Office of Air and Water Programs, Mobile Source Pollution
       Control Program (November 1972).

1-2.   New Motor Vehicles and New Motor Vehicle Engines--Control of Air
       Pollution, Federal Register, Vol.  37, No. 221  (Wednesday,
       November 15, 1972).

2-1.   Branham Automobile Reference Book, Editions  1961,  1964,  1967,  1970,
       and 1973 (Each edition covers 3 years),  Branham Publishing Co.,
       Santa Monica, Calif.

2-2.   Automotive News, Annual Almanac, Editions 1958-1973, Slocum
       Publishing Co.,  Detroit Mich.

2-3.   Weight Engineers Handbook, Society of Aeronautical Weight Engineers,
       Los Angeles, Calif. (December 1968).
                                   3-53

-------
A. DATA SOURCES
    AND USE

-------
                               APPENDIX A

                   SPECIFIC DATA SOURCES AND USE
            Two primary data sources were used throughout this  study in
 order to maintain continuity and consistency: the Automotive News (Ref.  A-l)
 and the Branham Automobile Reference Book (Ref. A-2).  Supplementing these,
 to rectify any apparent anomolies  in shipping weights (typographical errors,
 etc. ) or model year identification,. the available data in Kelley's Blue Book
 (Ref. A-3) and Automotive Industries (Ref.  A-4) were used when  necessary.
 New car sales breakdown by make and model for imports was obtained from
                                                                         / ;
 R. L. Polk and Company (Ref. A-5) for the years 1968 to 1972.
            For the calendar years 1958 through 1972,  reported annual
 sales figures by make and model were used for obtaining the sales-weighted
 averages.   The evaluation of the sales-weighted parameters for 1973 was
              <
 necessarily based upon the latest available  sales figures,  which covered the
 period 1 January 1973 through 31 October 1973,  and assuming that this sales
 mix applied to the entire year. Domestic sales by make and model were ob-
 tained from the 17  December  1973 edition of Automotive News (Ref.  A-6),
 while a similar breakdown of import sales was  obtained from R.  L.  Polk
 and Company (Ref. A-7).  While it is recognized that the sales of standard
 and intermediate class cars decreased during the final 2 months of 1973
 and those of the compact and subcompact class  cars increased, the effect
 of this shift had a negligible impact on the monthly cumulative total U. S.
 sales by market class, as indicated in Figure 3-6 (in Section 3) (based on
 data  from Ref. A-8), and a corresponding negligible effect on the calculated
 values of the various sales-weighted parameters for 1973.
            The type of data available for use and the manner in which they
were  used is best illustrated by a  specific example.  The 1970 Chevelle has
been selected to illustrate data usage,  assumptions, and calculation techniques.
The general approach and definition of terms were previously delineated in
Section 2..
                                   A-l

-------
            The primary,  and limiting,  criterion is the sales by model
 (Ref. A-l), shown in Table A-l for 1970.  This is shown in Column 1  of a
 sample worksheet (Table A-2) for the Chevelle and Chevelle station wagon.
            The shipping weights  for each of the Chevelle models, as given
 by Branham ( Ref.  A-2), are  shown in Table A-3.   The average weight of the
 four Chevelle 6-cylinder cars is 3241 Ib,  and the three Chevelle 6-cylinder
 station wagons average  3637 Ib.   These values are entered as the shipping
 weight in Column 2 of Table A-2.
            Similarly, the average weight of four Chevelle V-8 cars is
 3350 Ib, or  109 Ib heavier than the 6-cylinder cars.  This difference of 109 Ib
 is entered opposite the AWt for 8-cylinder engines, as  is the comparable
 weight difference for the V-8 station wagons of 162 Ib.  These values  will
 subsequently be used to  determine the effective AW  to be applied to the
 6-cylinder shipping weights.
            Where  optional equipment weights were not reported for all
 models for all model years (in Ref. A-2), values for the preceding year were
 used if available.  If not reported, a representative value from other  com-
 parable models was used.
            For 1970 Chevelles, optional equipment weights were not  reported
 and, as a result, equipment weights for 1969 were used (Table A-4).  Note
 that the powerglide transmission  weights are -15 and -8 Ib,  respectively, for
 the 6- and 8-cylinder cars. This  results in  a single value of -8.5 Ib,  based on
 the ratio of 6-cylinder to 8-cylinder cars  and is the value that will be used to
 determine AW  ,.  The weights of the remaining  optional equipment items are
 as given in Table A-4  and are entered opposite the appropriate weights in
 Table A-2.  The weight  of the vinyl top is not reported for  1969.  In this  case,
 the values for 1971 of  6  and 8 Ib,  respectively, for the sedans and station
 wagons were used.   Similarly,  the weight was not reported for the power
tailgate windows; a representative value of 7 Ib was used.
            Fuel tank capacities for the Chevelle and Chevelle station wagons
are 20 and 18 gallons, respectively, as listed in Table A-5.
            The percentage of cars equipped with the various items of
optional equipment  is obtained from the Automotive News Almanac (Ref.  A-l).
                                   A-2

-------
The data for automatic transmissions, V-8 engines,  and disc brakes are
shown in Table A-6,  and on the basic worksheet (Table A-2).  The percentage
of Chevelles equipped with air conditioning is shown in Table A-7, power
equipment is shown in Table A-8,  and luxury comfort items in Table A-9.
            The various effective delta weights to be  added to the shipping
weight are now calculated by multiplying the weight of each item by the
percentage of cars equipped with that item, as previously  discussed in
Section 2. 2,  and are entered in columns 3 through 7 in Table A-2.
            The curb weight W   is then calculated in  accordance with the
method discussed in Section 2. 1, i. e. ,

          W   = W ,  + AW  + AW .  + AW   + AW   + AW,. + AW
            c    sn      e     at     ac      pe     li     gas

            From this, the curb weights for  the 1970 Chevelle and Chevelle
station wagon are 3552 Ib and 3984 Ib, respectively,  as  shown in column 8  of
Table A-2.
            The loaded weights W-,, as previously defined,  are equal to  the
curb  weight plus 300 Ib,  or 3852 Ib and 4284 Ib, as shown  in column 9 of
Table A-2.
            The inertia weight is determined as a function of the loaded
weight according to the schedule given in Table 2-1.  Thus,  the Chevelle
is in  the 4000-lb inertia weight class,  while  the Chevelle station wagon is
in the 4500-lb inertia weight class, as shown in column  10 of Table A-2.
            In determining the dimensional characteristics,  it was found
that the 2-door Chevelle  had a wheelbase of 112 in. ,  while the 4-door wheel-
base  was  116 in.  Since a sales-breakdown between 2-door and 4-door models
was not available, the average (114 in. ) was  used as the effective value, as
shown in column 11  of Table A-2.
            The overall length also differed between the 2-door and 4-door
models at  197. 2 and 201. 1 in. , respectively. Again,  the average value
(199.  2 in. ) was  used.
                                   A-3

-------
            As noted in Table A-2, the standard 6-cylinder engine has a
displacement of 250 cu in. and a compression ratio of 8. 5,  while  the V-8
engine has a displacement of 307 cu in.  and compression ratio of  9. 0.  In
this case,  the effective engine characteristics were determined according
to the reported percentage of cars equipped with 6- and 8-cylinder engines,
i. e. , 6. 51% and 93. 49%.  Thus, the effective displacement was 303. 3 cu in.
and the compression ratio 8. 97, or 9. 0.
            The sales-weighted curb weight of the 1970 Chevelles  was calcu-
lated according to the  method outlined in Section 2. 1 as follows:
2
E Si W .
f-'i Cl
W
c
* *•
2
Esi
where
        St = Sales of Chevelle = 346,714
        S_ = Sales of Chevelle station wagon = 34, 340

      W   = W ,  Chevelle = 3552  Ib
        (— J.    C
      Wc2 = W"c,  Chevelle station wagon = 3984 Ib
then
             W - (346, 714)(3552) + (34. 340)(3984)  _
               c          346,714+34,340         - Jbyi Ib
           Values  of the other sales-weighted parameters are found in a
similar manner.
                                   A-4

-------
Table A-l.  Model Breakdown of  New-Car Sales in U.S.,  1970 (from Ref. A-l)
Price classes: I—$2,630 and un-
der; 2 —$2,631  to $3,100- 3 —
$3,101  to $3,750; 
-------
                                Table A-2.  Sample Worksheet
MANUFACTURER.
                                                          YEAR_.
No.
1
2
3
4
5
6
NAME
^htwat
Cixvttu ffi.Wt*:




No. OF
SALES
3M.7/¥
W.Wo
'/



SHIPPING
WEIGHT
Ib
3*W
3437




ENGINE
WEIGHT
Ib
/o/. 9
/&.$-




AUTOMATIC
TRANS-
MISSION
WEIGHT
Ib
-7,3
-7-3




AIR CONDI-
TIONING
WEIGHT
Ib
^.5~
y*-r




POWER AND
LUXURY
WEIGHT
Ib
5"3 S~
f2.3




GAS
WEIGHT
Ib
/20
/o2




CURB
WEIGHT
Ib
3m
3?2y




LOAD
WEIGHT
Ib
3&
fj
% SALES

6- $7
73 -tl

%%~~&>Y

tff'7*
ITEM
POWER BRAKES
POWER DISC BRAKES
POWER STEERING
POWER SEAT
POWER SIDE WINDOWS
POWER T. G. WINDOW

RADIO
VINYL TOP
BUCKET SEATS

4 WEIGHT
/*
3?
2.?
0
23
c/?/4afi\
'
X
&/X
ty/o
r
% SALES

-------
                 Table  A-3    (from  Ref.   A-2)
                         BRANHAM AUTOMOBILE REFERENCE BOOK
CHEVROLET Division, General  Motors Corp., Detroit,  Michigan 48202
Type of Body
Pan. Cap.
Model
Ship.
Wt.
O'r-all
Length
Factory
List Pr.
Factory
D«l'd. Pr.
197O

                Chevy No«a Serin (4 cyl.)  Ill" w.b. Starting September, 1969
                Bore ft Stroke 3.875"i3.25"; Tai. H.P. 24.0; P.O.  153 cu. in.
5-Ps. 2- dr. Coupe              11127     2.820      189.4"        $2 182.00        $233500
6-Ps. 4-dr. Sedan              11169     2,843      189.4"         2,210.00         236500
    Motor: Max. blip.  90  at 4000 rpm , torque  152 at 2400  rpm,,  Comp.  ratio 8 5 to 1  gas
tank 18 gals.,  battery 12 volt 45 amps., tires E78xl4/B/2.
                Chetry Nova Series (6 cyl.) Ill" w.b., Starting September, 1969
                Bore & Stroke 3.875"»3.25": Ta«. H.P. 36.0; P.O.  230 cu  in
5-Ps. 2-dr. Coupe              11327     2,919      189.4"        $225600        $241400
6-Ps. 4-dr. Sedan              11369     2,942      189.4"         2,284.00         2'443 00
    Motor: Max. bhp.  140 at  4400 rpm.,  torque 220  at  1600 rpm.,  Comp.  ratio 8 5 to 1
tank 18 gals.,  battery 12 volts 45 amps., tires E78xl4/B/2.
                Chevrolet ft Chevelle Series (6 cyl.) Starting September, 1969
                Bore ft Stroke 3.875"i3.53"; Tai. H.P. 36.0; P.O.  250 cu. in
Chevrolet Biscayne — 119" w.b.
                                                                                      gas
6-Ps. 4-dr. Sedan 15369 3,600 216 0"
Chevrolet Bel Air— 119" w.b.
6-Ps. 4-dr. Sedan 15569 3,604 216 0"
Chevrolet Impala— 119" w.b.
5-Ps. 2-dr. Sport Coupe 16337 3,641 216.0"
6-Ps. 4- dr. Sedan 16339 3,655 216.0"
Chevelle Malibu— 112" w.b. (4-dr. •models 116" w.b.)
5- Ps. 2-dr. Sport Coupe 13,537 3,197 1972"
6-Ps. 4-dr. Sport Sedan 13539 3.302 201.1"
5-Ps. 2-dr. Convertible 13567 3,243 197.2"
6-Ps. 4-dr. Sedan 13569 3,221 201.2"
Nomad— 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13136 3,615 206.5"
Greenbrier — 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13336 3,615 206.5"
Concours — 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13536 3,681 206.5"
El Camino— 116" w.b.
3-Ps. 2-dr. Sedan P.U. 13380 3,194 206.5"
3- Ps. 2-dr Sedan P.U. 13580 3,214 206.5"
$2,598.00

$2,693.00

$2,836.00
2,820.00

$2,543.00
2,611.00
2,732.00
2,511.00

$2,652 00

$2,757.00

$2,861.00

$2,446.00
2.521.00
Motor: Max. bhp. 155 at 4200 rpm., torque 235 at 1600 rpm., Comp. ratio 8.5
tank Chevrolet 25 (Sta. Wag. 22) gals., Chevelle 20 gals.,
Chevrolet F78xl5/B/2, Chevelle E78xl4/B/2 (Sta. Wag. &
Chevy Nova ft Chevelle Series (8 cyl. V-8) Starti
Bore ft Stroke 3.875"«3.25"; Tai. H.P. 48.0;
Chevy Nova— 111" w.b.
5- Ps. 2-dr. Coupe 11427 3,048 189.4"
6-Ps. 4-dr. Sedan 11469 3,071 189.4"
Chevelle Malibu— 112" w.b. (4-dr. 116" w.b.)
5-Ps. 2-dr. Sport Coupe 13637 3,307 197.2"
6-Ps. 4-dr. Sport Sedan 13639 3,409 201.2"
5-Ps. 2-dr. Convertible 13667 3,352 197.2"
6-Ps. 4-dr. Sedan 13669 3,330 201.2"
Nomad— 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13236 3,718 206.5"
Greenbrier — 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13436 3,748 20G.5"
9-Ps. 4-dr. Sta. Wag. 3-st. 13446 3,794 206.5"
Concours — 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13636 3,794 206.5"
9-Ps. 4-dr. Sta. Wag. 3-st. 13646 3,836 206.5"
Concours Estate — 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13836 3,821 206.5"
9-Ps. 4-dr. Sta. Wag. 3-st. 13846 3,880 206.5"
battery 12 volts 45 arr
El Camino F78xl4/B/2.
ng September, 1969
P.O. 307 cu. in.

$2,341.00
2,369.00

$2,628.00
2,696.00
2,817.00
2,596.00

$2,737.00

$2,903.00
3,010.00

$3,007.00
3,114.00

$3,132 00
3,239 00
$2,787.00

$2,887.00

$3,038.00
3,021.00

$2,719.00
2,790.00
2,919.00
2,685.00

$2,835 00

$2,946.00

$3,056.00

$2,677.00
2,758.00
to 1, gas
ips., tires:
)



$2,503.00
2,533.00

$2,809.00
2,881.00
3,009 00
2,775.00

$2,925.00

$3,100 0
3,213.00

$3,210.00
3.323 00

$3,342 00
3,455 00
 El  Camino—116" w.b.
 3-Ps. 2-dr. Sedan P.U.          13480     3,300     206.5"        $2.531.00       $2,769.00
 3-Ps. 2-dr. Sedan P.U.          13680     3,321     206 5"         2,606.00        2,850.00
     Motor: Max. bhp.  200 at  4600 rpm.,  torque  300 at  2400 rpm.,  Comp.  ratio  9.0 to 1, gas
 tank: Chevy Nova 18  (Calif. 17) gals.,  Chevelle 20  (Calif.  18) gals.,  battery 12 volts 45 amps.,
 tires: Chevy Nova  E78xl4/B/2,  Chevelle F78xl4/B/2 (Sta. Wag.  G78xl4/B/2 or  D/2.)
 Chevrolet  & Monte Carlo Series (8 cyl.  V-8)  119"  w.b. (Monte Carlo 116" w.b.) Start Sept.  1969
                   Bore ft Stroke 4.0"x3.48; Ta«.  H.P. 51.2;  P.O.  350 cu. in.
6-Ps. 4-dr. Sedan
Chevrolet Bel Air
6-Ps. 4-dr. Sedan
Chevrolet Impala
5 Ps. 2 dr. Sport Coupe
6-Ps. 4-dr. Sport Sedan
5-Ps. 2-dr. Coupe
5-Ps. 2-dr. Convertible
6-Ps. 4-dr. Sedan
Chevrolet Caprice
6-Ps 4-dr. Sedan
5 Ps. 2-dr. Coupe
Brookwood
6-Ps. 4-dr. Sta. Wag. 2-st.
Townsman
6-Ps. 4-dr. Sta. Wag. 2-st.
9-Ps. 4-dr. Sta. Wag 3-st.
Kings wood
6-P£. 4-dr. Sta. Wag. 2-st.
9 Ps. 4-dr. Sta. Wag. 3 st.
Kingswood Estate
6-Ps. 4-dr. Sta. Wag. 2-st
9 Ps. 4-dr. Sta. Wag. 3-st.
Monte Carlo
5 Ps 2-dr. Sport Coupe
5-Ps. 2-dr. Convertible
15469

15669

16437
16439
16447
16467
16469

16639
16647

15436

15636
15646
16436
16446
16636
16646

13857
13867
3,759

3,763

3,788
3,871
3,801
3,843
3,802

3,905
3,821

4,204

4,208
4,263
4,269
4,321
4,295
4,361

3,460
3,519
216"

216"

216"
216"
216"
216"
216"

216"
216"

216.7"

216.7"
216.7"
216.7"
216.7"
216.7"
216.7"

205.8"
205.8"
                                                                 $2,73 00

                                                                $2,798.00

                                                                $2,941.00
                                                                 2,992.00
                                                                 3,052.00
                                                                 3,158.00
                                                                 2,925.00

                                                                $3.250.00
                                                                 3,300.00

                                                                $3,079.00

                                                                $3,139.00
                                                                 3,246 00

                                                                $3,253.00
                                                                 3,360.00

                                                                $3,516.00
                                                                 3.623.00

                                                                $2,915.00
                                                                                $2,898.00

                                                                                $2,998.00

                                                                                $3,149.00
                                                                                 3,203.00
                                                                                 3,266.00
                                                                                 3,337.00
                                                                                 3,132.00

                                                                                $3,474.00
                                                                                 3,527.00

                                                                                $3,294.00

                                                                                $3,357.00
                                                                                 3,469.00

                                                                                $3,477.00
                                                                                 3,589.00

                                                                                $3,753.00
                                                                                 3,866.00

                                                                                $3,123 00
     Motor:  Mai.  bhp.  250 at 4800  rpm.
                                        torque 345 at 2800 rpm., Comp.  ratio  9.0  to  1, gas
tank:  Monte  Carlo 20  gals.  (Calif. 18  gals.).  Chevrolet 25 gals   (Sta  Wag  22  gals.,)  (Calif.
23  gals.,  Sta. Wag  20 gals.),  battery 12 volts 45 amps (Monte  Carlo  12  volts  61 amps.)  ires:
Bel Air  & Biscayne F78xl5/B/2;  Impala  ft Caprice G78xl5B/2; Sta. Wag.  H78  15/D/4,  Monte
Carlo  G78-15 (2  ply-4 ply).

                                       A-7

-------
              Table  A-4    (from  Ref.   A-2)
                         BRANHAM AUTOMOBILE REFERENCE  BOOK
 CHEVROLET  Division,  General  Motors Corp.,  Detroit.  Michigan  48202
 Type of Body                             Ship.     O'r-all            Factory         Factory
  Pass. Cap.                    Model      Wt.     Length           List Pr.        Del'd. Pr.
1969

Optional Equipment
Power Steering
Power Windows
Power Seat
Power Brakes
Front Disc Power Brakes
H.D. Power Brakes
Air Conditioning
Radio: AM
AM-FM
AM-FM Stereo
Bucket Seats
Engine Options: (A)
(B)
(C)
(D)
(E)
(F)
(G)
(H)
(I)
0)
Trans.: Powerglide: 6 Cyl.
8 Cyl.
3 Speed
CHEVELLE
Ship.
Wt.
29
23

12
39

93
8
9

14
17









-15
-8
19
Fact.
List
$ 95a
lOOc

40
61

357
58
127
227
115
25
20
65







155
165
180k
Fact.
Del.
JlOOa
105c

42
64

376d
61 f
134g
239
121h
26
21
69







164 i
174 j
190k
CHEVROLET
Ship
Wt.
28
24
21
9
11

98
8
9

15




213







13
Fact.
List
$ 95b
100
95
40
61

365e
58
127
227
160

50
50

65
155
225
425


155
165
180 1
Fact.
Del.
JlOOb
105
100
42
64

384e
61
134
239
169

53
53

69
163
237
448


164
174
190 1
Ship
Wt.
26
10

10


95

16















CORVETTE
Fact.
List
$100
60

40

365
407

164
264




125"


210

310
415


190n
Fact.
Del.
{105
63

42

384
429

173
278




132


221

327
437



     ENGINE  OPTIONS: (A) 6 cyl.  250 cu.  in  155 h.pp;  (B)  8  cyl. 350  cu.  in. 250  h.p.;  (C)
 8  cyl.  350 cu.  in  300 h.p.; (D) 8 cyl. 350  cu.  in.  350 h.p.; (E) 8 cyl.  396  cu.  in.  265 h.p.;
 (F) 8 cyl. 427  cu.  in. 335  h.p.;  (G)  8  cyl.  427  cu. in.  390 h.p.; (H) 8 cyl. 427 cu.  in. 425
 h.p.; (I)  8 cyl. 427 cu. in. 400 h.p.; (J) 8 cyl. 427 cu. in. 435 h.p.
     (a)  396  cu.  in.  engine $100,  $105; (b)  Impala,  Caprice,  Kingswood &  Kingswood Estate
 $100,  $105;  (c) El Camino  $60. $65;  (d) El Camino  $384;  (e) Four season;  Comfortron $440,
 $463;  (f) El  Camino  $62;  (g)  El Camino $137;  (h) $124;  (i) El  Camino $167; (j) El Camino
 $178; (It) 307 cu.  in. $190, $201;  396 cu.  in. Hi-Performance $210, $ N.A.; 396 cu.  in Special
 Hi-Performance $275,  $ N.A.;  El Camino: 230  cu.  in.  $ N.A. $194; 307  cu.  in. $ N.A. $205;
 (I)  327 cu. in.  $190,  $200;  396 or 427  cu.  in.  $210,  $222,  427 cu.  in. Special Hi-Performance
 $275,  $290;  (m)  427  cu. in.  $210, $ N.A.,^ 427  cu.  in.  Special  Hi-Performance  $275 $ N.A.

                              Shin   I
 Optional Equipment
 Rear Seat: Folding/Aux.
 Air Conditioning
 Power Steering
 Power Windows
 Power Brakes
 Front Disc Brakes
 Radio:  AM
       AM-FM
      AM-FM Stereo
 Engine: 164 cu. in.
       250 cu.  in.
       350 cu.  in.
 Aut. Trans.: Powerglide
  3-speed
  4-speed
  Torque  Drive
    (a)  140 h.p. $75, $79;  (b) 6  cyl.  models—15 Ibs., 8 cyl. models—9 Ibs. $150,  $158;  (c)
8 cyl.  models—5  Ibs.  $165,  $174; (d)  307 CID $180, $190; 327 CID  $190,  $201;  396 CID
Hi-Performance $210,  $ N.A.;  396  CID  Special  Hi-Performance  $275,  $  N.A.;  (e) H.D. $295,
$312; (f)  H.D. $305, $322; (g) 6 cyl. models—20 Ibs.
CORVAIR
Ship
Wt.
21





9
10

29


•16

1

Fact.
List
$ 30





58
127

25a


140

85

Fact.
Del.
$ 32





61
134

26a


148

90

CHEVY NOVA
Ship
Wt.

98
28

11
32
8
10


17
103
7b
30
19
6g
Fact.
List

$345
85

40
61
58
127
227

25
20
140b
165d
175e
65
Fact.
Del.

$363
90

42
64
61
134
239

26
21
148b
174d
185e
69
Ship
Wt.
38
97
28
19
11
24
8
10


17
86
•lOc
31
16
17
CAMARO
Fact.
List
$ 40
357
90
100
40
N.A.
58
127
227

25
20
155c
180d
185 f
65
Fact.
Del.
S 42
376
95
105
42
N.A.
61
134
239

26
21
164c
190d
195 f
69
                                     A-8

-------
Table A-5.  Major Specifications for 1971 U.S. Makes (from Ref. A-l)


Make
and
Model

Dimensions


to
p


<-
Overall
Length (In



B
li
i*


A
£
IS
M



17

„ _^
e" J
° •» *
*" e"5

£

l>irroom (tn
(front floo
front sea
back)

~

MIn. Road
Clearance
(rear ax|



e


^
B

Engine


9



Comprcsslor
Ratio



jg!


0
nisplacemeri
(cubic In.)



e«l
||I


-7
g ^ A
j$

Capacity


£
OH

E C
oollner Syste
(quarts)
(with heate
u


rankcase
(quarts)
w
CHEVROLET — Comoro 6 108.0 |188.0 | 74.4
Comoro V8 1080 J1880

Chevy Nova 4 j 1 1 1 .0 1 189.4
Chevy Nova 6 111.0 189.4
Chevy Nova 8 | 111.0 189.4
Chevelle 6 116.0 201.2
Chevelle 6 2-dr. 112.0 197.2
Chevelle V-8 116.0 201.2
Chevelle Wagon V-8 116.0 |206.5
Monte Carlo V-8 2-dr. I 116.0 (205.8
Chevrolet 6 119.0 216.0
Chevrolet V-8 119.0 |216.0
Chevrolet Wagon V-8 119.0 216.7
Corvette 98.0 182.5
74.4
72.4
72.4
72.4
75.4
75.4
75.4
75.4
75.6
79.8
79.8
79.8
69.0
50.5
50.5
53.8
53.8
53.8
53.2
52.6
53.2
55.1
52.6
56.0
56.0
57.1
47.4
3166
3278
2937
3037
3166
3327
3303
3434
3822
37.4
37.4
38.8
38.8
38.8
38.5
37.5
38.5
38.1
43.8
43.8
41.0
41.0
41.0
42.7
42.8
42.7
4.5
4.5
61.3
61.3
5.1 | 59.0
5.1
5.1
4.7
4.6
4.7
42.8 | 6.2
3563 | 37.5 42.8
3729
3888
4333
38.8 | 42.3
38.8
39.2
3285 | 37.2
4.7
6.2
42.3 | 6.2
41.4
43.0
59.0
59.0
60.0
60.0
60.0
60.0
60.3
63.4
63.4
7.1 | 63.5
4.5 | 58.7
60.0
60.0
58.9
58.9
58.9
59.9
59.9
59.9
59.9
59.3
63.3
63.3
63.4
59.4
Chevy Nova 6
Chevelle, Nova, Camaro
Chevrolet, Nova, Chevelle, Monte Carlo, Camaro
Chevrolet, Monte Carlo
Chevelle, Camaro
Chevelle, Monte Carlo
Chevrolet
6
V-8
4
6
V-8
6
6
V-8
V-8
V-8
6
V-8
V-8
8.5
9.0
8.5
8.5
9.0
8.5
8.5
9.0
9.0
9.0
]155 @ 4200| ?50
200 @ 4600| 307
3.875 x 3.53
3.875 x 3.25
90 @ 4000| 153 I 3.875x3.25
140 @ 4400! 230 | 3.875 x 3.25
200 @ 4600| 307 | 3.875 x 3.25
155 @ 4200| 250
155 @ 4200J 250
200 @ 46001 307
200 @ 4600| 307
3.875 x 3.53
3.875 x 3.53
3.875 x 3.25
3.875 x 3.25
250 @ 4800| 350 4.00 x 3.48
8.5 |155@ 4200| 250 3.875x3.53
9.0
|235 @ 1600J 19 |12 4
|300 @ 2400| 19 15 4
152 @ 2400| 18 9 | 3.5
|220@ 1600| 18 J12 4
|300@2400| 18 15 4
235 @ 1600| 20 |12 4
235 @ 1 600
20 12 4
300 @ 2400| 20 15 4
300 @ 2400! 18 |15 | 4
345 @ 2800| 20 Il6 4
235 @ 1600
25 12 4
250 @ 4800J 350 4.00 x 3.48 |345 @ 2800| 25 16 | 4
9.0 [250 @ 4800| 350 4.00x3.48
V-8 10. 251300 @ 4800| 350 4.00x3.48
6
V-8
8.5 |155@4200| 250 3.875x3.53
345 @ 2800) 22 |16 4
380 @ 32001 20 |l5 4
235 @ 1600|
9.0 (250 @ 4800| 350 4.00x3.48 1 345 @ 2800
V-8 |10.25!300 @ 4800| 350
V-8 9.0 265 @ 4800| 400
V-8 1 10.25
350 @ 5200| 402
V-8 |10.25|330 @ 4800! 402
V-8 |!0.25i345 @ 4400! 454
Chevelle, Monte Carlo
Chevrolet, Corvette
Camaro 228
- Corvette
Corvette
Corvette
V-8
V-8
10.25
"10.25
V-8 |11.0
V-8
V-8
1 V-8 |
360 @ 44001 454

4.00x3.48 |380 @ 32001
4.125 x 3.75 J400 @ 2400|
4.126x 3.76 (415 @ 3400J
4.126x3.76 J410 @ 3200|
4.251 x4.00 ]500@ 3000|
4.251 x4.00
500 @ 3200|
390 @ 48001 454 | 4 251 x 4.00 J500 @ 3400|
360 @ 6000| 350
11.0 |350 @ 5600! 350
1 1.0 |370 @ 60001 350
11.25|460 @ 5600! 454
4.00 x 3.48 |380 @ 4000|
4.00 x 3.48 1380 @ 3600]
4.00 x 3.48 J380 @ 4000
4.25 x 4.00 '490 @ 3000
'


-------
                                  Table  A-6   (from Ref.  A-l)
 Installations, Percent of Output by Nameplate
      Engine,   Power  Train  Options   in    '70s
                               Automatic  Percent   4-Speed Percent           Percent   Limited    Percent          Percent
                                 Trans-     of     Trans-    of       V-8       of     Slip Dif-     of      Disk     of
                                 mission   Output   mission Output  Engines   Output   ferential    Output   Brakes   Output
 AMERICAN  MOTORS  	    181,996   75.00   6,331   2.61    112,094  46.19   24,603   10.14   21,699    8.94
   Ambassador  	     57,048  95.18      N.A	     55,440  92.49    7,540   12.58    7,238   12.08
   Hornet 	     49,527  67.32      N.A	      5,348    7.27    1,756   2.39    1,445    1.96
   Rebel  	     40,683   81.86    1,350   2.72     23,254  46.79    8,072   16.24    2,989    6.01
   javelin 	     21,781   72.52   2,513   8.37     23,936  79.70    2,983   9.93    6,644   22.12
   AMX   	      1,648   40.04   2,468  59.96      4,116100.00    3,398   82.56    3,383   82.19
   Gremlin   	     11,309  44.70      N.A	      N.A	       854    3.38     N.A	
 CHRYSLER CORP.*  	   1,203,014   87.63   58,276   4.25  1,032,314  75.20   147,877   10.77  216,169   15.75
   C-P  Division 	    773,492   88.21    36,418   4.15    678,105  77.33   95,676   10.91  156,443   17.83
     Valiant  	      6,812    2.82      N.A	    103,223   42.73      N.A	      N.A	
     Barracuda  	    183,377  75.91    7,561   3.13     66,480  27.52   15,533    6.43   11,402    4.72
     Belvedere  	     26,806   17.85      N.A	    115,213  76.72      826    0.55   11,939    7.95
     Fury 	    146,617  56.23    6,049   2.32    252,714  96.92    6,832    2.62   35,308   13.54
   Total  Plymouth  	    190,546   27.04   6,049   0.86    503,884  71.52    8,761    1.24   47,247    6.70
     Chrysler 	    160,916  100.00      N.A	    160,916 100.00   15,174    9.43   61,341   38.12
     Imperial  	     11,382100.00      N.A	     11,382100.00    3,336   29.31    11,382100.00
   Dodge Division  	    429,522   86.60   21,858   4.41    354,209  71.41    52,201   10.52   59,726   12.04
     Dart 	\    141,347   82.14   4,476   2.58     51,993  30.23    8,091    4.68    6,714    3.88
     Coronet 	     99,398  91.69   6,179   5.72     97,772  90.19   11,598   10.68   10,731    9.87
     Challenger 	     54,425   70.92    9,365  12.23     66,093  86.11    17,195   22.42   13,894   18.10
     Charger 	     41,906  91.22    1,838   4.04     45,720  99.52    8,455   18.40    8,822   19.19
     Polara  	     92,446  99.73      N.A	     92,631   99.91     6,862    7.43   19,565   21.10
 FORD MOTOR CO.*  	  1,977,559  89.92    34,967   1.59  1,657,996  75.39   99,053    4.501,061,989   48.29
   Ford Division  	  1,631,732  88.64    30,542   1.66  1,312,225  71.28   74,000    4.02 791,719   43.01
     Falcon  	     11,954  81.82      N.A	     2,746   18.80     N.A	      N.A	
     Torino  	    340,972  90.42    11,501   3.05    312,883  82.97   24,134    6.40 106,436   28.22
     Ford 	    799,608  98.97      N.A	    800,221   99.05    30,942    3.83  584,145   72.30
     Maverick  	    300,569  71.86      N.A	      N.A	     N.A	      N.A	
     Mustang 	    131,107  74.70    19,041  10.85    148,853   84.82    15,363    8.75    53,616   30.55
     Thunderbird   	     47,522  100.00      N.A	    47,522  100.00     3,561    7.49    47,522 100.00
   L-M Division 	    345,827  96.54    4,425   1.24   345,771   96.53    25,053    6.99  270,270   75.45
     Lincoln  	     36,603  100.00      N.A	     36,603 100.00    5,289   14.45   36,603  100.00
     Mark III  	     20,506  100.00      N.A	     20,506 100.00    3,640   17.75   20,506  100.00
     Montego  	     89,126  92.58    2,801   2.91     83,754  87.00    5,102    5.30   40,568   42.14
     Mercury 	    139,233  99.86      N.A	    139,428 100.00    7,669    5.50  128,315   92.03
     Cougar  	     60,359  92.18    1,624   2.48     65,480100.00    3,353    5.12   44,278   67.62
 GENERAL MOTORS  	  3,897,357  93.55  127,190   3.05  3,889,257  93.36  347,762    8.351,937,335   46.50
   Buick  Division   	    661,085  99.19    2,450   0.37    660,018  99.03   51,147    7.67   43,672    6.55
     Buick  	    402,594  99.96      N.A	    402,744100.00   32,292    8.02   26,916    6.68
     Riviera  	     37,336100.00      N.A	     37,336100.00    6,752   18.08    3,974   10.64
     Skylark  	    221,155  97.67    2,450   1.08    219,938  97.14   12,103    5.35   12,782    5.65
   Cadillac Division 	    236,239  100.00      N.A	    236,239 100.00   22,779    9.64 236,239  100.00
     Cadillac 	    212,397100.00      N.A	    212,397100.00   22,779   10.72 212,397100.00
     Eldorado  	     23,842  100.00      N.A	     23,842  100.00     N.A	    23,842  100.00
   Chevrolet  Division  	  1,724,558  89.06    92,909   4.80  1,696,981   87.63  160,834    8.31  848,532   43.82
     Chevelle  	    378,564  85.64    43,943   9.94    413,255  93.49   48,242   10.91   139,856   31.64
     Nova  	    236,764  75.13    16,646   5.28    139,341   44.22   19,695    6.25   25,820    8.19
     Chevrolet  	     871,872  97.84      N.A	    868,770  97.49   39,902    4.48 394,663   44.29
     Corvette 	      5,102  29.46    12,214  70.54     17,316100.00   17,316100.00   17,316100.00
     Camaro  	     91,352  73.14    18,678  14.95    112,323  89.93   19,752   15.81   124,901  100.00
     Monte Carlo  	    140,904  96.53    1,428   0.98    145,976100.00   15,927   10.00  145,976100.00
   Oldsmobile Division 	     621,929  97.87    9,223   1.45    629,930  99.13   51,306    8.07 442,480   69.63
     F-85  	     296,803  95.66    9,223   2.97    304,730  98.21    31,357   10.11  118,890   38.32
     Oldsmobile  	     299,651  99.98     N.A	    299,725100.00   19,949    6.66 298,115   99.61
     Toronado  	     25,475100.00     N.A	    25,475100.00     N.A	    25,475100.00
   Pontiac  Division  	     653,546  94.54    22,608   3.27   666,089   96.35    61,696    8.92  366,412   53.00
     Pontiac  	     337,447  99.78     N.A	    338,187100.00   22,928    6.78  180,366   53.33
     Tempest-	,     211,718  88.72    16,279   6.82    216,547  90.75   24,208   10.14   71,557   29.99
     Firebird  	     39,131  80.29    6,008  12.33     45,605  93.57    8,185   16.79   48,739100.00
     Grand Prix  	     65,250  99.24      321   0.49     65,750100.00    6,375    9.70   65,750100.00
CHECKER  MOTORS	      5,010  90.53     N.A	      1,570  28.37    1,097   19.82     624   11.28

TOTAL   	7	   7,264,936  90.97  226,764   2.84  6,693,231   8X81   620,393    7.773,237,816   40.54
•—All  Chrysler Corp. and Ford Motor Co.  figures relate  to factory sales in  U. S. of cars built both in U.  S. and Canada.
                                                        A-10

-------
          Table A-7  (from Ref.  A-l)
      Air Conditioner Installations
        70 versus '69 Model Year
                   1970 MODEL YEAR
                                   1969 MODEL YEAR
AMERICAN MOTORS . .
Hornet-Rambler . . .
Rebel .

AMX 	
Gremlin 	
CHRYSLER CORP.* 	
C-P Division 	
Valiant 	



Total Plymouth

Imperial 	
Dodge Division 	
Dart 	
Coronet 	
Challenger 	
Charger
Polar a 	
FORD MOTOR CO.* . .
Ford Division 	
Falcon ....
Torino-Fairlane . . .
Ford . . .





Mark III 	

Mercury 	
Cougar 	
GENERAL MOTORS 	

Buick

Skylark-Special

Cadillac 	

Chevrolet Division . .
Chevelle ....


Corvette 	


Oldsmobile Division .
F-85 	



Pontiac 	


Grand Prix 	
CHECKER MOTORS 	
TOTAL 	
II
84,423
53516
10,010
8,960
7470
1 056
2,41 1
679,368
454,827
45,415
11 450
54 678
195 324
306 867
1 36 650
11 ,307
224,541
49,41 1
50,837
26,790
25 456
72,047
. . 1,165,899
896,507
1,367
147,306
587,904
62,062
52,186
45682
269 362
36453
20,494
47663
124,384
40,368
. . 2,763,797
524,000
344,669
36,169
143,162
233,567
209,788
23,779
. . 1,033,653
202,087
45,139
639,964
6,659
38,565
101 239
. . 489,023
207,653
256,574
24,796
483 554
272,077
129,147
22 378
59,952
1,237
. 4,694,724
en's
2 a
|3
34.79
89 28
13.61
18 03
24 87
2566
9.53
49.49
51.87
18 80
22 01
36 41
74 91
43 55
8492
99.34
45.27
28.70
46.89
34.90
55 39
77.70
53.01
48.70
9.36
39.06
72.77
14.84
29.74
96.13
7520
99.59
99.94
4951
83.76
61.65
66.34
78.62
85.58
96.87
63.23
98.87
98.77
99.73
53.38
45.72
14.32
71.81
38.46
30.88
69.35
76.95
66.93
85.60
97.33
69.95
80.45
54.12
45.91
91.18
22.35
58.79
Pet. of l?70
- .- Air-
— oo Conditioner
x ° Installation
0.21
0 19
0 17
002
0.05
14 47
969
097
024
1 16
4 16
6 53
2 92
0 24
4 78
1 05
1 09
0.57
054
1.53
24.83
19.09
0.03
3.14
12.52
1 32
1.11
0.97
574
078
0.43
1 02
2.65
0.86
58.87
11.16
7.34
0.77
3.05
4.98
4.47
0.51
22.01
4.31
0.96
13.63
0.14
0.82
2.15
10.42
4.42
5.47
0.53
10.30
5.80
2.74
0.48
1.28
0.03
100.00
U
95,867
68 738
6,967
10 639
7 781
1 742

772 465
532 426
13 088
5999
65 151
239 1 14
323 352
187922
21 152
240 039
37 810
73 002

42/481
86,746
1,098,066
837 366
8,591
98,683
599 743
19815
67987
42547
260700
37925
22,946
43,019
107,819
48,991
2,672,391
509,195
338,294
50,155
1 20,746
215,792
192,577
23,215
931,477
167,311
28,939
688,949
8,400
37,878

482,311
159,246
295,862
27,203
533,616
284,440
131,503
24,026
93,647
561
4,639,350
0 <•> Percentage
' £ Of Output
n O
9.50



51 15
56 06
1610
21 90
28 29
67 1 1
46 50
80 62
99 01
42 84
23 12
39 64

5051
67.48
47.95
44 77
1030
28.90
63 05
11 50
24 61
92 52
62 16
9902
99.38
3663
76.72
48.96
59.63
76.52
79.80
94.86
64.02
97.78
97.60
99.50
44.37
34.29
11.19
62.12
29.88
18.09

75.76
66.55
80.21
95.45
62.10
74.38
45.67
31.43
83.25
14.86
54.38
Pet. of !»*»
- K. Air-
k ^ Conditioner
> NJ Installation
0.15




1 1 48
n in
01 1


6 97
4 05
0 46
5 17
0 81
1 57

0 92
1.87
23.67
18 05
0 18
2.13
12 93
043
1 46
092
562
0 82
0.49
093
2.32
1.06
57.60
10.97
7.29
1.08
2.60
4.65
4.15
0.50
20.08
3.61
0.62
14.85
0.18
0.82

10.40
3.43
6.38
0.59
11.50
6.13
2.83
0.52
2.02
0.01
100.00
•—All Chrysler Corp. and
  in U. S. and Canada.
              Ford Motor Co. figures relate sales in U. S. of cars built both
                      A-ll

-------
Table A-8  (from Ref. A-l)
Each Maker's Tally and Percentage
of Output . . .
Power Equipment in 1970 Models



AMERICAN MOTORS 	
Ambassador 	
Hornet 	
Rebel 	
Javelin 	
AMX 	
Gremlin 	
CHRYSLER CORP.* 	
C-P Division 	
Valiant 	
Barracuda 	
Belvedere 	
Fury 	
Total Plymouth 	
Chrysler 	
Imperial 	
Dodge Division 	
Dart 	
Coronet 	
Challenger 	
Charger 	
Polara 	
FORD MOTOR CO.* 	
Ford Division 	
Falcon 	 •'-. 	
Torino 	
Ford 	
Maverick 	
Mustang 	
Thunderbird 	
L-M Division 	 ' 	
Lincoln 	
Mark III 	
Montego 	
Mercury 	
Cougar 	
GENERAL MOTORS 	
Buick Division 	
Buick 	
Riviera 	
Skylark 	
Cadillac Division 	
Cadillac 	
Eldorado 	
Chevrolet Division 	
Chevelle 	
Nova 	
Chevrolet 	
Corvette 	
Camaro 	
Monte Carlo 	
Oldsmobile Division 	
F-85 	
Oldsmobile 	
Toronado 	
Pontiac Division 	
Pontiac 	
Tempest 	
Firebird 	
Grand Prix 	
CHECKER MOTORS 	
TOTALS 	
* — All ChrysUr Corp. and Ford

Power
Braku
54,523
37,086
1,628
8,382
6,478
179
770
478,257
321,843
6,812
10,311
26,806
146,617
190,546
119,915
11 ,382
156,414
5,337
23,197
20,649
26,283
80,948
.. 1,082,349
812,079
N.A.
106,436
604,505
N.A.
53,616
47,522
270,270
36,603
20,506
40,568
128,315
44,278
. . 2,867,208
. . 554,307
393,720
37,336
123,251
236,239
212,397
23,842
966,813
180,113
33,315
538,818
8,984
59,607
145,976
574,014
250,424
298,115
25,475
535,835
313411
125,868
30,706
65,750
3,641
. . 4,485,978
Percent
of
Output
22.47
61.87
2.21
16.86
21.57
435
3.04
34.84
36.70
2.82
19.82
17.85
56.23
27.04
74.52
100.00
31.54
3.09
21.42
26.90
57.19
87.32
49.22
44.11

2ff.22
74.82

30.55
100.00
75.45
100.00
100.00
42.14
92.03
67.62
68.82
83.17
97.76
100.00
54.43
100.00
100.00
100.00
49.93
40.75
10.57
60.46
51.88
47.72
100.00
90.33
80.71
99.46
100.00
77.51
92.70
52.75
63.00
100.00
65.79
56.17

Power
Seats
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
66,838
60,996
N.A.
N.A.
N.A.
6,049
6,049
43,962
10,985
5,842
N.A.
N.A.
N.A.
N.A.
5,842
156,868
61,592
N.A.
1,861
28,427
N.A.
N.A.
31,304
95,276
36,603
20,506
982
37,185
N.A.
595,204
172,711
138,648
28,728
5,335
234,100
210,258
23,842
20,490
N.A.
N.A.
19,307
N.A.
N.A.
1,183
1 29,804
9,832
98,235
21,737
38,099
25,054
2,520
N.A.
10,525
N.A.
818,910
Percent
of
Output







4.87
6.95



2.32
0.86
27.32
96.51
1.18




6.30
7.13
3.35

0.49
3.52


65.87
26.60
100.00
100.00
1.02
26.67

14.29
25.91
34.43
76.94
2.36
99.09
98.99
100.00
1.06


2.17


0.81
20.43
3.17
32.78
85.33
5.51
7.41
1.06

16.01

10.25
Motor Co. figures relate to factory sales

Power
Steering
125,992
53,797
17,198
28,093
21,131
2,869
2,904
1,078,015
675,925
103,223
32,734
115,213
252,714
503,884
160,659
11,382
402,090
115,522
93,545
57,342
43,607
92,074
1,638,916
1,303,516
4,001
298,144
785,867
39,077
128,905
47,522
335,400
36,603
20,506
84,774
136,918
62,599
3,803,895
657,324
402,351
37,336
217,637
236,239
212,397
23,842
1,619,259
364,739
157,738
848,793
11,907
92,640
143,442
625,305
300,186
299,644
25,475
665,768
336,290
218,986
44,891
65,601
3,998
6,650,816
Percent
of
Output
51.92
89.75
23.38
56.52
70.36
69.70
11.48
78.53
77.08
42.72
62.92
76.72
96.92
71.52
99.84
100.00
81.07
67.11
86.29
74.71
94.90
99.31
74.52
70.81
27.39
79.06
97.27
9.34
73.45
100.00
93.63
100.00
100.00
88.06
98.20
95.60
91.31
98.62
99.90
100.00
96.12
100.00
100.00
100.00
83.62
82.51
50.06
95.25
68.76
74.17
98.26
98.40
96.75
99.97
100.00
96.31
99.44
91.77
92.10
99.77
72.24
83.28 1
Power
Side
Windows
2,234
2,234
N.A.
N.A.
N.A.
N.A.
N.A.
79,501
67,002
N.A.
1,103
826
6,832
8,761
46,859
1 1 ,382
12,499
N.A.
542
2,610
2,022
7,325
179,987
80,035
N.A.
3,387
34,424
N.A.
N.A.
42,224
99,952
36,603
20,506
1,858
37,115
3,870
772,718
202,450
158,837
33,427
9,889
236,239
212,397
23,842
67,266
5,110
N.A.
41,661
4,813
N.A.
15,682
167,500
20,467
1 23,696
23,337
99,263
54,660
6,180
2,284
36,139
35
,034,475
Percent
of
Output
0.92
3.73





5.79
7.64

2.12
0.55
2.62
1.24
29.12
100.00
2.52

0.57
3.38
4.41
7.90
8.18
4.35

0.90
4.26


88.85
27.90
100.00
100.00
1.93
26.62
5.91
18.55
30.38
39.44
89.53
4.37
100.00
100.00
100.00
3.47
1.16

4.68
27.80

10.74
26.36
6.60
41.27
91.61
14.36
16.16
2.59
4.69
54.96
0.63
12.95
Power
Tailqate
Window
13,385
8,798
N.A.
4,587
N.A.
N.A.
N.A.
79,374
62,077
N.A.
N.A.
1 1 ,939
35,308
47,247
14,830
N.A.
17,297
N.A.
5,311
N.A.
N.A.
1 1 ,986
88,697
57,739
853
23,662
33,224
N.A.
N.A.
N.A.
30,958
N.A.
N.A.
5,150
25,808
N.A.
254,369
9,954
N.A.
N.A.
9,954
N.A.
N.A.
N.A.
151,770
24,545
N.A.
1 27,225
N.A.
N.A.
N.A.
40,073
40,073
N.A.
N.A.
52,572
44,207
8,365
N.A.
N.A.
74
418,602
Percent
of
Output
5.52
14.68

9.23



5.78
7.08


7.95
13.54
6.70
9.21

3.49

4.88


12.93
4.03
3.14
5.84
6.27
4.11



8.64


5.35
18.51

6.11
1.49


4.40



7.84
5.55

14.28>



6.31
12.92


7.60
13.07
3.51


1.34
5.24
in U. S. of cars built both In U. S. and Canada.
             A-12

-------
                                 Table  A-9    (from  Ref.  A-l)
Counf  by  Model and Percentage of ToM
            Luxury-Comfort   Options   in   70s
                       Radio
                                 Percent             Percent               Percent Ad|uitabl« Percent    Speed    Percent
                                   ot       Bucket     of        Vinyl        of     Steering     of    Regulating    of
                                 Output     Seati    Output      Top      Output   Column   Outpu!   Device!   Output
  AMERICAN MOTORS..  148,088   61.03    48,655   20.05     36,176   14.91     11,741     4.84      4,572     1.88
       Ambasiador  	   48,806   81.42     3753    6.26     14,118   23.55      7,919    13.21      4,306     7.18
       Hornet  	   31345   43.28      N.A	       5,226    7.10       N.A	       N.A	
       R»*>el  	   27x563   55.66     3/411     6.86      5,892   11.85      1,128     2.27       266     0.54
       Javelin   	   22,408   74.61    30,034  100.00     10940   36.41      1,871     6.23       N.A	
       AMX  	    3,050   74.10     4,116  100.00       N.A.    ....       823    20.00       N.A	
       Gremlin  	   14,316   56.58     7,341    29.02        NA               NA    . .         N.A	
  CHRYSIER CORP.'  ...1,225,194   89.25   231,417   16.86    595,873   43.41     31,972     2.33     47,618     3.47
     C-P  Division  	  791,140   90.22   108/499   12.37    282,907   32.76     28,268     3.22     38,267     4.36
       Valiant   	  202,944   84.01    23,239    9.62      35,535   14.71       N.A	       N.A	
       Barracuda  	   50,16*   96.42    43,185   83.01      22,636   43.51       N.A	       323     0.62
       Belvedere  	  133,999   89.23    18,381    12.24      39,961    26.61       N.A	       646     0.43
       Fury  	  235,270   90.23     8/422     3.23      80,909   31.03      3,729     1.43      5,528     2.12
     Total Plymouth  	  622,375   88.34    93,227   13.23     179,041   25.41      3,729     0.53      6/497     0.92
       Chrysler  	  157,392   97.81     14,177     8.81      92,881   57.72     16,784    10.43     24,186    15.03
       Imperial   	   11,373   99.92     1,095     9.62      10,985   96.51      7,755    68.13      7,584    66.63
     Dodge Divition  	  434,054   87.51    122,918    24.78     312,966   6310      3,709     0.75      9,351     1.89
       Dart  	  151,849   88.21      3788     2.19     107/74    62.61       N.A	       N.A	
       Coronet  	   95,930   88.50    11499    10.71      76/418   70.49       N.A	       976     0.94
       Challenger  	   67,628   88.11     69,240    90.21      47,900   62.40       N.A	       921     1.19
       Charger  	   40,666   88.51     36,622    79.72      39,24]    85.38       N.A	      1,149     2.54
       Polara  	   77,981   84.11      1,669     1.79      41,633   44.92      3709    4.0)      6,305     6.79
  FORD MOTOR CO.'  .. 1,991,353   90.55   149,816     6.81     855,275   38.89    139,657    6.35     67,746     3.08
     Ford Division  	1,645,371   89.38    71,103     3.86     637325   34.62    64,006    3.48     28,057     1.52
       Falcon 	   12,131    83.03       N.A	       N.A	       N.A	       N.A	
       Torino  	  330,587   87.66    27,590     7.32     91;241     24.19       N.A	       N.A	
       Ford  	  754,340   93.37     8,374     1.04     283,552   35.10    25,763    3.19     18,168     2.25
       Maverick  	  348,830   83.40       N.A	     192,910    46.12       N.A	       N.A	
       Mustang   	  159/424   90.84    17,500   100.00      26380   15.32     3,982    2.27       N.A	
       Thunderfaird   	   40,059   84.30    17,589    37.01      42,742   89.94    34,261    72.10      9,889    20.81
     L-M  Division 	  345,982   96.59     78713   21.97     217,950   60.84    75,651    21.12     39,689    11.08
       Lincoln   	   36,482    99.67       N>	      33,543   91.64    22,083    60.33     14,747   40.29
       Mark  III  	   20,481    99.88       N>	      20,502    99.98    17,215    83.95     11,264   54.93
       Montego   	  90,878   94.40     11,504    11.95     35,889    37.28      N.A	       N.A	
       Mercury   	  134,102   96.18      1,729     1.24      86,292   61.89    28/430    20.39     13,678    9.81
       Cougar   	  64,039   97.80     65/480   100.00     41,724    63.72     7,923    12.10       N.A	
  GENERAL MOTORS  ..3,942,856   94.61   587,107    14.09   2,024,184    48.59   627,053    15.05   210,167    5.04
    Buick Division 	   649,272    97.42     31366     4.78     412,184    61.84    165,485    24.83    67,567    10.14
      Buick  	   394,354   97.92      1,514     0.38     267,129    66.33   111,060    27.58    55,523    13.79
      Riviera 	   36,791    98.54     10,347   27.71     32,671    87.51    37,336   100.00     9,613   25.75
      Skylark   	   218,127   96.34     20,005     8.84     112,384    49.63    17,089    7.55     2,431    1.07
    Cadillac Division  ..   235,588    99.72       448     0.19     191,447   81.04   156,703    66.33    52,280   22.13
      Cadillac  	   211,767    99.70       N.A	     169,043    79.59   135,903    63.99    43,332   20.40
      Eldorado  	   23,821    99.91       448     1.88      22,404    93.97    20,800    87.24     8,948   37.53
;    Chevrolet Division   1,782,913    92.07   253,783   13.11     711,055    36.72   125,622    6.49    18,784    0.97
j      Chevelle	   413,024   93.43     74,532   16.86     168,683    38.16    14,082    3.19       549    0.12
I      Nova  	   272,969    86.62     12/428     3.94     56,643     17.97      N.A	       N.A	
!      Chevrolet  	   822,515    92.30       N.A	     323,307    36.28    75,324    8.45    18,054    2.03
i      Corvette  	   16,991    98.12     17,316   100.00        832     4.80     5,803   33.51       N.A	
i      Comoro  	   119,365    95.57   124,901   100.00     43,221     34.60     6,735    5.39      N.A	
      Monte Carlo  	   138,049    94.57     24,606   16.86     118,369    81.09    23,678    16.22       181    0.12
    Oldsmobile  Division  612,023    96.31     85,566   13.46     382,347    60.17   111,745    17.58    37763    5.94
      F-85  	   295,526    95.25     80,491   25.94     147,634    47.58    17,182    5.54     5,066    1.63
      Oldsmobile  	   291,294    97.19     3,264     1.09     211,602    70.60    75,962   25.34    25,522    8.52
      Toronado  	   25,203    98.93     1,811    7.11     23,111     90.72    18,601   73.02     7,175   28.16
    Pontioc  Division  ...   663,060    95.91   215,444   31.16     327,151     47.32    67,498    9.76    33,773    4.89
      Pontiac  	  325,127   96.14      N.A	     155/413    45.95    39,657   11.73    25,104    7.42
      Tempest  	   227,006    95.13   106,807   44.76     102,442     42.93     5,460    2.28     2,320    0.97
      Firebird  	   47,455    97.37    48739  100.00     11,721    24.05     2,561    5.25       N.A	
      Grand Prix  	   63,472   96.54    59,898   91.10     57,575     87.57    19,820   30.14     6,349    9.66
 CHECKER  MOTORS  ..    1,082    19.55	121     2.19	56     1.05       N.A		 N.A	

   TOTALS  	7,308,573   91.52 1,017,116   12.74   3,511,566    43.97   810/423   10.15    330,103     4.13
 -—All Chrysler  Corp.  and  Ford  Motor Co. figures relati to factory tales in  U. S. of can built both in U.  S. and Canada.
                                                    A-13

-------
                      REFERENCES - APPENDIX A
A-l.   Automotive News,  Annual Almanac,  Editions  1958-1973,  Slocum
       Publishing Co., Detroit,  Mich.

A-2.   Branham Automobile Reference Book, Editions  1961,  1964,  1967,
       1970, and 1973 (Each edition covers  3 years), Branham Publishing
       Co., Santa Monica, Calif.

A-3.   Auto Market Reports, January-February 1970 and March-April  1973,
       Kelley Blue Book,  Los Angeles,  Calif.

A-4.   Annual Engineering Specifications and Statistical Issues,  Editions
       1970 through 1973, Automotive Industries, Philadelphia,  Penn.

A-5.   National Statistics  for All Import Passenger Cars by Make and
       Model Codes.  1968 through 1972. R.L.  Polk and Co.,  Motor Statistical
       Division, Cincinnati, Ohio.

A-6.   Automotive News,  Weekly editions, Slocum Publishing Co., Detroit,
       Mich.

A-7 .   Import Passenger  Car Report by Make, Model,  U.S. Summary,
       January  through October  1973, R.  L. Polk and Co., Motor Statistical
       Division, Cincinnati, Ohio (2 January 1974)

A-8.   Ward's Automotive Reports,  Weekly editions, Detroit, Mich.
                                   A-14

-------
 B. TABLES OF SALES-
WEIGHTED AVERAGES

-------
B-l. COMBINED MARKET
       CLASSES

-------
                       APPENDIX B-l




COMBINED MARKET CLASSES, SALES-WEIGHTED AVERAGES









                                                  Page




      Total U.S. Sales   	  B-l.l




      Domestic Sales	  B-l.l




      Import Sales	  B-l.2
                            B-l

-------

-------
              Sales-Weighted Averages
                   ALL MARKET CLASSES
TOTAL UNITED STATES SALES

YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
196B
1969
1970
1971
1972
1973

AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib*
NR
NR
9
10
13
17
21
27
33
45
50
58
63
67
70
73
SALES-WEIGHTED PARAMETERS
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L!
ib*
17
16
21
20
20
24
25
30
36
44
46
47
47
38
30
35
CURB
WEIGHT
iwc)
Ib
3714
3671
3563
3412
3451
3435
3442
3529
3578
3588
3591
3634
3570
3569
3650
3672
WHEEL-
BASE
[WB|
in.
118.2



115.5



116.1



113.6

113.7
112.0
OVERALL
LENGTH
IOALI
in.
206.8



200.4



203.5



200.8

201.6
202.2
OVERALL
WIDTH
|OAW)
in.
78. 0«



75.4*



75.5



74.9

74.8
74.0
ENGINE
DISPLACE-
MENT
[CIO]
in^
293.1



257.5



287.6



296.7

292.5
285.5
COMPRES-
SION RATIO
ICRI
9.0



8.7



9.2



9.0

8.4
8.2
INERTIA
TEST
WEIGHT
i«|)
Ib
3967
3955
3836
3712
3743
3742
3726
3805
3831
3857
3863
3941
3876
3886
3942
3968
OVERHANG
[OAL-WB]
in.
88.6



84.9



87.4



87.2

87.9
90.2
      * DOMESTIC ONLY
DOMESTIC SALES ONLY
                   ALL MARKET CLASSES

YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
NR
NR
9
10
13
17
21
27
33
45
50
58
63
67
70
73
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
17
16
21
20
20
24
25
30
36
44
46
47
47
38
30
35
CURB
WEIGHT
[WCI
Ib
3772
3855
3689
3514
3504
3513
3535
3636
3679
3749
3757
3830
3783
3807
3857
3928
WHEEL-
BASE
[WB]
in.
118.9



116.2



117.5



116.3

116.2
115.0
OVERALL
LENGTH
IOAL]
in.
208.1



201.7



206.0



206.2

207.8
208.7
OVERALL
WIDTH
IOAWI
in.
78.0



75.4



76.6



76.7

76.4
76.0
ENGINE
DISPLACE-
MENT
ICIDI
in^
299.7



263.4



300.2



325.7

318.7
317.6
COMPRES-
SION RATIO
ICR]
9.1



8.8



9.3



9.1

8.4
8.2
INERTIA
TEST
WEIGHT
[W,|
111
4096
4132
3957
3813
3821
3824
3823
3911
3946
4007
4020
4135
4118
4130
4171
4223
OVERHANG
(OAL-WB)
in.
89.2



85.5



88.5



89.9

91.6
93.7
                          B-l. 1

-------
             Sales-Weighted Averages
                 ALL MARKET CLASSES
IMPORT SALES ONLY

YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L!
Ib
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
CURB
WEIGHT
l«cl
Ib
1790
1946
1953
1879
1806
1889
1899
1849
1928
2003
2058
2083
2096
2158
2154
2253
WHEEL-
BASE
|WB]
in.
94.6



95.0



94.9



94.7

95.2
95.5
OVERALL
LENGTH
(OAL)
in.
161.1



162.0



162.0



163.1

163.8
166.4
OVERALL
WIDTH
|OAW]
in.
NR



NR



61.3



62.3

62.7
62.8
ENGINE
DISPLACE-
MENT
(CID|
in3
75.0



75.2



83.4



95.5

103.0
107.7
COMPRES-
SION RATIO
(CR|
7.0



7.1



7.6



8.1

8.1
8.2
INERTIA
TEST
WEIGHT
|W,)
Ib
2116
2273
2254
2184
2126
2203
2214
2151
2191
2361
2407
2407
2406
2472
2475
2544
OVERHANG
IOAL-WB)
in.
66.5



67.0



67.1



68.4

68.6
70.9
                        B-l. 2

-------
B-2. BY AAARKET
    CLASS

-------
                     APPENDIX B-2
     BY-MARKET-CLASS SALES-WEIGHTED AVERAGES


                                                     Page
United States Totals
Standard Class   	  B-2. 1
Intermediate Class  	  B-2. 1
Compact Class  	  B-2.2
Subcompact Class  	  B-2.2

Domestic Sales
Compact Class  	  B-2.3
Subcompact Class  	  B-2.3

Import Sales
Compact Class  	  B-2.4
Subcompact Class  	  B-2.4

Domestic and United States Totals
Specialty Class	  B-2. 5
                           B-2

-------
                Sales-Weighted  Averages
                     UNITED STATES TOTALS
MARKET CLASS:  STANDARD

YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973

AIR CONDI-
TIONING
WEIGHT
l"*c)
Ib*
NR
NR
13
15
20
25
31
39
46
61
67
77
88
91
90
95

LUXURY
ITEMS
WEIGHT
[Wp&L|
Ib'
18
16
28
28
28
34
35
39
43
49
53
54
56
39
18
21.4
SALES-WEIGHTED PARAMETERS
CURB
WEIGHT
l«cl
Ib
3815
3973
4067
3975
3978
3923
3941
4005
4061
4125
4152
4248
4288
4408
4481
4607
WHEEL-
BASE
IWBI
in.
119.6



120.5



120.9



122.1

123.4
123.4
OVERALL
LENGTH
[OAL]
in.
209.3



211.6



214.8



218.6

221.8
224.4
OVERALL
WIDTH
[OAW]
in.
78.2*



78.7*



79.5



79.8

79.5
79.6
ENGINE
DISPLACE-
MENT
ICIDI
in3
304.6



314.2



330.7



372.3

371.4
377.2
COMPRES-
SION RATIO
[CR]
9.1



8.9



9.4



9.3

8.4
8.3
INERTIA
TEST
WEIGHT
l«|l
Ib
4139
4246
4313
4266
4271
4251
4253
4307
4321
4341
4342
4575
4639
4735
4805
4907
OVERHANG
IOAL-WBI
in.
89.7



91.1



93.9



96.5

98.4
101.0
       DOMESTIC ONLY
                     UNITED STATES TOTALS
MARKET CLASS: INTERMEDIATE

YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib*
NR
NR
4
2
4
7
12
16
21
31
38
43
56
65
75
79
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L|
Ib*
10
12
. 16
9
11
12
17
24
33
40
41
46
49
50
52
59
CURB
WEIGHT
l*c)
Ib
3191
3776
3756
2987
2934
3045
3180
3318
3363
3450
3503
3505
3655
3682
3787
4009
WHEEL-
BASE
[WB]
in.
116.6



113.9



115.3



115.5

115.8
115.1
OVERALL
LENGTH
[OAL]
in.
201.8



194.1



201.3



205.0

206.7
210. 1
OVERALL
WIDTH
|OAW)
in.
74.8*



71.3*



74.9



76.5

77.4
77.7
ENGINE
DISPLACE-
MENT
ICIDI
in3
234.2



197.8



277.2



317.0

319.2
327.0
COMPRES-
SION RATIO
[CR]
8.4



8.7



9.1



9.2

8.4
8.3
INERTIA
TEST
WEIGHT
[W,|
Ib
3635
4038
4079
3251
3315
3310
3437
3557
3673
3793
3737
3748
3985
4043
4049
4285
OVERHANG
[OAL-WB]
in.
85.2



80.2



86.0



89.5

90.9
95.0
       DOMESTIC ONLY
                            B-2. 1

-------
                Sales-Weighted  Averages
                      UNITED STATES TOTALS
MARKET CLASS: COMPACT

YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib*
NR
NR
1
1
2
5
3
6
7
7
10
13
18
23
35
40
POWER AND
LUXURY
ITEMS
WEIGHT
l"pul
Ib*
10
11
5
5
8
7
9
11
16
17
17
18
23
28
40
47
CURB
WEIGHT
(*cl
Ib
3041
2897
2679
2655
2723
2713
2721
2828
2823
2854
2941
2874
2874
2978
3027
3124
WHEEL-
BASE
(WB)
in.
107.5



108.6



109.0



107.6

109.7
108.3
OVERALL
LENGTH
IOALI
in.
189.7



184.4



187.1



186.2

189.8
196.3
OVERALL
WIDTH
[OAW|
in.
72.2*



70.4'



70.8



71.0

71.4
70.9
ENGINE
DISPLACE-
MENT
ICIDI
in'
190.0



176.0



194.5



218.1

240.5
240.2
COMPRES-
SION RATIO
[CR]
8.7



8.5



8.7



8.7

8.5
8.0
INERTIA
TEST
WEIGHT
|W,|
Ib
3401
3192
2979
2987
3041
3007
2974
3104
3050
3142
3274
3202
3225
3331
3383
3406
OVERHANG
IOAL-WB]
in.
82.2



75.8



78.1



' 78.6

80.1
88.0
        DOMESTIC ONLY
                      UNITED STATES TOTALS
MARKET CLASS: SUBCOMPACT

YEAR
1958
1959
1960
1961
1962
1963
1964"
1965"
1966"
1967"
1968"
1969"
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
(*ACl
Ib-
NR
NR
0
1
0
6
NR
NR
NR
NR
NR
NR
8
10
17
24
POWER AND
LUXURY
ITEMS
WEIGHT
|WPU|
Ib*
0
0
4
5
8
8
NR
NR
NR
NR
NR
NR
11
10
6
10
CURB
WEIGHT
l«cl
Ib
1968
1969
2044
2089
2088
2041
1787
1798
1909
1943
2002
2023
2093
2139
2214
2289
WHEEL-
BASE
|WB|
in.
94.6



96.5



94.5



94.4

95.1
95.0
OVERALL
LENGTH
IOALI
in.
163.2



165.6



161.4



162.4

164.6
166.5
OVERALL
WIDTH
IOAWI
in.
73.0-



70.0"



61.1



62.9

64.8
64.5
ENGINE
DISPLACE-
MENT
ICIDI
in3
104.0



118.2



82.2



99.7

115.5
116. 5
COMPRES-
SION RATIO
[CR)
7.2



7.3



7.5



8.0

8.0
8.1
INERTIA
TEST
WEIGHT
|W,I
Ib
2312
2294
2344
2376
2425
2352
2093
2103
2172
2313
2351
2343
2393
2427
2551
2571
OVERHANG
(OAL-WBI
in.
68.6



69.1



66.9



68.0

69.5
71.5
      * DOMESTIC ONLY
      •* IMPORTS ONLY (NO DOMESTIC SUBCOMPACTS)
                              B-2.2

-------
               Sales-Weighted  Averages
                     DOMESTIC SALES ONLY
MARKET CLASS: COMPACT

YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973

AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR
NR
1
1
2
5
3
6
7
7
10
13
18
23
35
40

LUXURY
ITEMS
WEIGHT
|WPU|
Ib
10
11
5
5
8
7
9
11
16
17
17
18
23
28
40
47
SALES-WEIGHTED PARAMETERS
CURB
WEIGHT
iwcl
Ib
3135 '
2956
2686"
2661
2726
2714
2724
2835
2840
2874
2954
2876
2878
2982
3036
3144
WHEEL-
BASE
|WB|
in.
108.0



108.7



109.3



107.7

110.0
108.6
OVERALL
LENGTH
[OAL|
in.
191.1



184.5



187.5



186.4

190.1
197.1
OVERALL
WIDTH
|OAW|
in.
72.2



70.4



71.1



71.1

71.5
71.2
ENGINE
DISPLACE-
MENT
[CID]
in'
200.1



176.5



197.3



221.9

244.6
247.9
COMPRES-
SION RATIO
|CR]
8.7



8.5



8.7



8.6

8.5
7.9
INERTIA
TEST
WEIGHT
[W|l
Ib

3244
2985
2994
3044
3007
2976
3110
3066
3170
3284
3199
3230
3341
3393
3427
OVERHANG
[OAL-WB]
in.
83.1



75.8



78.2



78.7

80.1
88.5
                     DOMESTIC SALES ONLY
MARKET CLASS: SUBCOMPACT

YEAR
1958
1959
1960
1961
1962
1963
1964"
1965'
1966*
1967s
1968*
1969"
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
!WAC!
Ib
NR
NR
0
1
0
6






8
10
17
24
POWER AND
LUXURY
ITEMS
WEIGHT
|WPllL|
Ib
0
0
4
5
8
8






11
10
6
10
CURB
WEIGHT
iwcl
Ib
2450
2671
2694
2757
2636
2700






2272
2219
2329
2454
WHEEL-
BASE
IWBI
in.
96.6



100.0







95.1

95.5
95.6
OVERALL
LENGTH
[OAL]
in.
171.8



173.1







163.6

166.8
169.6
OVERALL
WIDTH
|OAW|
in.
73.0



70.0







69.1

68.1
67.9
ENGINE
DISPLACE-
MENT
[CID)
in3
171.8



195.6







140.3

134.1
138.0
COMPRES-
SION RATIO
ICR]
8.1



8.0







8.5

8.0
8. 1
INERTIA
TEST
WEIGHT
|W|]
Ib
2830
3000
3000
3000
3000
3000






2506
2454
2690
2718
OVERHANG
IOAL-WB)
in.
75.2



73.1







68.5

71.3
74. 0
     •NO DOMESTIC SUBCOMPACT
                            B-2. 3

-------
               Sales-Weighted  Averages
                     IMPORT SALES ONLY
MARKET CLASS: COMPACT

YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
lb
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
POWER AND
LOXURY
ITEMS
WEIGHT
[WP&L]
lb
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
CURB
WEIGHT
|WC]
lb
2183
2548
2521
2415
2419
2669
2610
2613
2304
2764
2804
2858
2788
2934
2762
2879
WHEEL-
BASE
(WB|
in.
102.5



102.3



102.0



103.3

103.5
104.9
OVERALL
LENGTH
[OAL]
in.
177.0

-

175.2



174.6



183.2

182.6
186. 1
OVERALL
WIDTH
|OAW)
in.
NR



NR



63.6



68.1

68.0
67.5
ENGINE
DISPLACE-
MENT
[CID]
in3
97.6



108.5



102.8



130.8

132.4
145. 1
COMPRES-
SION RATIO
[CR|
8.2



8.5



8.7



9.2

9.2
8.4
INERTIA
TEST
WEIGHT
|W|)
lb
2500
2889
2844
2724
2715
2990
2889
2874
2560
2898
3174
3241
3127
3226
3086
3150
OVERHANG
(OAL-WBJ
in.
74.5



72.9



72.6



79.9

79.1
81.2
                     IMPORT SALES ONLY
MARKET CLASS: SUBCONTRACT

YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l»*cl
lb
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
(WP&L)
lb
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
CURB
WEIGHT
(«cl
lb
1742
1838
1865
1824
1767
1824
1787
1798
1909
1943
2002
2023
2068
2095
2129
2180
WHEEL-
BASE
IWBI
in.
93.7



94.5



94.5



94.4

94.9
94.6
OVERALL
LENGTH
[OAL]
in.
159.1



161.1



161.4



162.2

163.0
164.5
OVERALL
WIDTH
IOAW]
in.
NR



NR



61.1



62.1

62.4
62.2
ENGINE
DISPLACE-
MENT
|CID]
in3
72.3



73.0



82.2



94.0

101.8
102.4
COMPRES-
SION RATIO
[CR]
6.8



7.0



7.5



8.0

8.0
8.2
INERTIA
TEST
WEIGHT
|W,|
lb
2070
2162
2162
2129
2089
2138
2093
2103
2172
2313
2351
2343
2377
2411
2449
2473
OVERHANG
(OAL-WBI
in.
65.4



66.6



66.9



66.9

68.1
69.9
                           B-2.4

-------
              Sales-Weighted  Averages
            DOMESTIC AND UNITED STATES TOTALS
MARKET CLASS: SPECIALTY

YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1966
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WW]
Ib
NR
NR
15
18
34
28
2\
12
21
25
31
44
53
68
73
79
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L]
Ib
14
32
47
16
27
18
11
16
22
44
48
51
45
42
36
34
CURB
WEIGHT
[WC]
Ib
3945
3963
3930
3984
4168
4118
3300
3154
3208
3297
3445
3615
3639
3836
3953
4048
WHEEL-
BASE
[WB]
in.
114.5



114.0



112.0



111.3

114.9
114.4
OVERALL
LENGTH
[OAL]
in.
205.5



203.9



187.8



196.9

204.4
207.0
OVERALL
WIDTH
[OAW]
in.
80.1



76.1



70.4



74.7

76.1
75.2
ENGINE
DISPLACE-
MENT
[CIDj
in'
355.5



383.3



288.2



339.2

374.2
369.8
COMPRES-
SION RATIO
ICR]
10.2



9.9



9.5



9.4

8.4
8.3
INERTIA
TEST
WEIGHT
[W|l
Ib
4111
4365
4380
4385
4660
4582
3583
3338
3439
3538
3777
3947
3807
4093
4240
4407
OVERHANG
(OAL-WB)
in.
91.0



89.9



75.8



85.6

89.5
92.6
                         B-2.

-------
B-3  BYNAMEPLATE

-------
                     APPENDIX B-3
     BY-NAMEPLATE SALES-WEIGHTED AVERAGES
              (MARKET CLASS AND TOTALS)
     Nameplate                                      Page
American Motors   	  B-3. 1
Buick  	  B-3.4
Cadillac   	  B-3.7
Capri  	  B-3. 10
Chevrolet   	  B-3. 11
Chrysler  	  B-3. 14
Colt  	  B-3. 17
Datsun	  B-3. 18
DeSoto	  B-3.20
Dodge  	  B-3.21
Fiat  	  B-3.24
Ford	  B-3.26
Imperial  	  B-3.29
Lincoln	  B-3.32
Mercury  	  B-3.35
Oldsmobile	  B-3.38
Opel	  B-3-41
Plymouth	  B-3.44
Pontiac  	  B-3.47
Studebaker	  B-3. 50
Studebaker-Packard 	  B-3.51
Toyota	  B-3'52
Volkswagen	  B-3. 54
Volvo	  B-3'57
                           B-3

-------
        By-Nameplate Sales-Weighted Averages
NAMEPLATE:
                  MARKET CLASS AND TOTALS
                                                   YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
37,107
43,067
79,880
94, 037
24, 226

278,317
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
72.4
37.1
27.2
19.5
31.2
32.5
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&L!
Ib
47.9
37.3
28.7
7.5
55.4
27.8
CURB
WEIGHT
l«c'
Ib
3869
3552
2897
2695
3312
3096
WHEEL-
BASE
(WB|
in.
122.0
118.0
108.0
96.0
110.0
107.5
OVERALL
LENGTH
|OAL)
in.
210.9
208.3
179.3
161.3
191.8
183.0
OVERALL
WIDTH
IOAW1
in.
77.2
77.2
70.6
70.6
75.2
72.9
ENGINE
DISPLACE-
MENT
|CID]
in3
304.0
286.4
239.4
241.9
297.1
261.2
COMPRES-
SION RATIO
(CR|
8.4
8.3
8.0
8.1
8.4
8.2
INERTIA
TEST
WEIGHT
[W|]
Ib
4123
3609
3198
3000
3500
3344

NAMEPLATE:   AMERICAN MOTORS
YEAR: '970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES

101,219
84,000
39,701
29,407

254, 327
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC>
Ib

42.7
9.5
6.7
17.8
23.2
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&LI
Ib

37.5
11.1
13.0
38.8
25.1
CURB
WEIGHT
l«cl
Ib

3704
2882
2683
3261
3222
WHEEL-
BASE
[WB]
in.

118.4
108.0
96.0
107.5
110.2
OVERALL
LENGTH
IOAL]
in.

204.0
179.3
161.3
189.5
187.5
OVERALL
WIDTH
(OAWj
in.

77.2
70.6
70.6
71.9
73.4
ENGINE
DISPLACE-
MENT
ICIDI
in'

283.9
206.7
199.0
298.4
246.8
COMPRES-
SION RATIO
[CR]

8.9
8.5
8.5
9.0
8.7
INERTIA
TEST
WEIGHT
[W,l
Ib

3913
3000
3000
3500
3421

                           B-3. 1

-------
         By-Nameplate Sales-Weighted Averages
                   MARKET CLASS AND TOTALS
NAMEPLATE: AMERICAN MOTORS
YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES

1 84, 1 55
75, 843

5,714

265,712
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l«ACl
Ib

14.8
4.5

8.6
11.7
POWER AND
LUXURY
ITEMS
WEIGHT
lWP&Ll
Ib

21.6
20.1

21.8
21.2
CURB
WEIGHT
iwcl
Ib

3280
2861

3320
3161
WHEEL-
BASE
[WB]
in.

113.5
106.0

112.0
111.3
OVERALL
LENGTH
IOAL]
in.

196.8
181.0

195.0
192.2
OVERALL
WIDTH
IOAWJ
in.

74.5
69.5

74.5
73.1
ENGINE
DISPLACE-
MENT
(CIO)
in'

250.7
230.0

250.7
244.8
COMPRES-
SION RATIO
(CHI

8.6
8.7

8.6
8.6
INERTIA
TEST
WEIGHT
l«|]
Ib

3500
3059

3500
3374

NAMEPLATE: AMERICAN MOTORS
YEAR: !962_

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


308,521
138, 130


423,104
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
lWAd
Ib


4.6
0.0

3.4
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib


8.5
7.5

8.2
CURB
WEIGHT
iwcl
Ib


3078
2636

2958
WHEEL-
BASE
IWBI
in.


108.0
100.0

105.8
OVERALL
LENGTH
IOAL]
in.


I90.0
173.1

185.4
OVERALL
WIDTH
[DAW]
in.


72.4
70.0

71.8
ENGINE
DISPLACE-
MENT
[CIO]
in3


215.8
195.6

210.3
COMPRES-
SION RATIO
|CR)


8.7
8.0

8.5

INERTIA
TEST
WEIGHT
[W|]
Ib


3500
3000

3365

                            B-3.2

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: .
        AMERICAN MOTORS
                                                 YEAR:  '956

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES

14,573
137,765
53,905


196,243
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib

NR
NR
NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WPU!
Ib

10.4
10.4
0.4

7.6
CURB
WEIGHT
(«cl
Ib

3603
3135
2450

2982
WHEEL-
BASE
|WB]
In.

117.0
108.0
96.6

105.5
OVERALL
LENGTH
[OAL|
in.

200.1
191.1
171.8

186.5
OVERALL
WIDTH
|OAW|
in.

72.2
72.2
73.0

72.4
ENGINE
DISPLACE-
MENT
[CID]
in3

327.0
200.1
171.8

201.8
COMPRES-
SION RATIO
[CR]

9.7
8.7
8.1

8.6
INERTIA
TEST
WEIGHT
(W,)
Ib

4000
3500
2830

3353

                        B-3. 3

-------
        By-Nameplate Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: BUICK
                                                   YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
374, 555
202, 642


32,217

609,414
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[wACl
Ib
93.0
93.0


99.0
93.3
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&J
Ib
29.0
35.0


50.0
32.1
CURB
WEIGHT
|WC]
Ib
4563
3784


4642
4308
WHEEL-
BASE
(WB]
in.
125.5
115.1


122.0
121.8
OVERALL
LENGTH
[OAL]
in.
223.9
206.0


217.3
217.6
OVERALL
WIDTH
|OAW)
in.
79.7
76.5


79.5
78.6
ENGINE
DISPLACE-
MENT
(CID)
in'
410.7
350.0


455.0
392.8
COMPRES-
SION RATIO
|CR|
8.5
8.5


8.5
8.5
INERTIA
TEST
WEIGHT
[W|]
Ib
5036
4032


5000
4701

NAMEPLATE: BUICK
YEAR:
                                                     . 1970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
296,184
172,161


24, 862

493, 207
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
i**d
Ib
85.6
63.2


81.4
77.6
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L>
Ib
70.6
52.8


56.3
63.7
CURB
WEIGHT
iwcl
Ib
4479
3782


4480
4236
WHEEL-
BASE
[WB|
in.
125.1
114.1


119.0
120.9
OVERALL
LENGTH
(OAL)
in.
222.4
204.7


215.5
215.9
OVERALL
WIDTH
IOAWI
in.
80.0
77.3


79.3
79.0
ENGINE
DISPLACE-
MENT
(CID)
in^
427.1
379.3


455.0
411.8
COMPRES-
SION RATIO
[CR]
9.7
9.7


10.0
9.7
INERTIA
TEST
WEIGHT
[W,l
Ib
4767
4029


5000
4521

                           B-3.4

-------
        By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: BUICK
                                                   YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
312,472
211,141


45,518

569,131
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WAC1
Ib
54.7
27.7


74.9
46.3
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L1
Ib
62.5
42.1


42.0
53.3
CURB
WEIGHT
l«c)
Ib
4290
3403


4223
3956
WHEEL-
BASE
[WB|
in.
124.6
115.0


119.0
120.6
OVERALL
LENGTH
IOALI
in.
219.5
204. Q


211.2
213.1
OVERALL
WIDTH
|OAW]
in.
80.0
75.5


79.3
78.3
ENGINE
DISPLACE-
MENT
(CID|
in"
372.1
286.3


425.0
344.5
COMPRES-
SION RATIO
(CR)
9.7
9.0


10.3
9.5
INERTIA
TEST
WEIGHT
|W,|
Ib
4649
3582


4500
4241

NAMEPLATE: BUICK
                                                   YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
239,847
152,312


8,108

400,267
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
I*AC)
Ib
42.3
9.4


23.4
29.4
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L]
Ib
46.1
8.3


11.9
31.0
CURB
WEIGHT
iwcl
Ib
4384
2871


4153
3804
WHEEL-
BASE
|WB]
in.
123.7
112. 1


117.0
119.2
OVERALL
LENGTH
[OAL]
in.
215.5
188.4


208.0
205.1
OVERALL
WIDTH
|OAW)
in.
78.0
71.3


76.6
75.4
ENGINE
DISPLACE-
MENT
|CID)
in'
401.0
200.1


401.0
324.6
COMPRES-
SION RATIO
|CR)
10.25
8.8


10.25
9.7
INERTIA
TEST
WEIGHT
|W,|
Ib
4645
3062


4500
4040

                           B-3.5

-------
        By-Nameplate  Sales-Weighted  Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: BUICK
YEAR:.
                                                    1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
262, 828





262, 828
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WAC]
Ib
NR




NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
31.3




31.3
CURB
WEIGHT
iwcl
Ib
4468




4468
WHEEL-
BASE
IWB)
in.
123.4




123.4
OVERALL
LENGTH
(OAL)
in.
214.1




214.1
OVERALL
WIDTH
(OAW]
in.
78.5




78.5
ENGINE
DISPLACE-
MENT
[CID]
in'
364




364
COMPRES-
SION RATIO
ICRI
9.7




9.7
INERTIA
TEST
WEIGHT
|W|)
Ib
4629




4629

                        B-3.6

-------
         By-Nameplate Sales-Weighted Averages
                   MARKET CLASS AND TOTALS
NAMEPLATE: CADILLAC
                                                     YEAR: Jill.

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES

SALES
204, 979



38, 042

243,021
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
100.0



100.0
100.0
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
Ib
34.0



14.0
30.9
CURB
WEIGHT
iwc)
Ib
5044



5006
5038
WHEEL-
BASE
(WB]
in.
130.7



126.3
130.0
OVERALL
LENGTH
IOALI
in
227.6



222.7
226.8
OVERALL
WIDTH
(OAW)
in.
79.8



79.8
79.8
ENGINE
DISPLACE-
MENT
[CID)
in'
472.0



500
476.4
COMPRES-
SION RATIO
ICR]
8.5



8.5
8.5
INERTIA
TEST
WEIGHT
[W||
Ib
5500



5500
5500

NAMEPLATE: .
          CADILLAC
                                                    YEAR:   1970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
148,957



16,085

165,042
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
118.6



119.6
118.7
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L|
Ib
34.1



15.8
32.3
CURB
WEIGHT
[WCI
Ib
5018



4909
5007
WHEEL-
BASE
[WB]
in.
130.2



120.0
129.2
OVERALL
LENGTH
(OAL)
in.
225.7



221.0
225.2
OVERALL
WIDTH
(OAW)
in.
79.8



79.9
79.8
ENGINE
DISPLACE-
MENT
[CID]
in3
472



500
474.7
COMPRES-
SION RATIO
|CR|
10.0



10.0
10.0
INERTIA
TEST
WEIGHT
|W|)
Ib
5477



5000
5430

                           B-3. 7

-------
        By-Nameplate  Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE:
    . CADILLAC
                                                    YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
192,686



3812

196,498
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WACI
ID
106.7



109.0
106.7
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib
13.9



36.1
14.3
CURB
WEIGHT
|WC)
Ib
4793



4801
4793
WHEEL-
BASE
[WB|
in.
129.9



129.5
129.9
OVERALL
LENGTH
(DAL)
in.
224.8



224.0
224.8
OVERALL
WIDTH
[OAW|
in.
79.9



79.9
79.9
ENGINE
DISPLACE-
MENT
|CID]
in"
429.0



429.0
429.0
COMPRES-
SION RATIO
|CR]
10.5



10.5
10.5
INERTIA
TEST
WEIGHT
[W,|
Ib
5011



5000
5011

NAMEPLATE: CADILLAC_
YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
151,508





151,508
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
I*AC)
Ib
81.9




81. 9
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
49.3




49.3
CURB
WEIGHT
l«cl
Ib
4936




4936
WHEEL-
BASE
[WB]
in.
129.9




129.9
OVERALL
LENGTH
[OAL)
in.
222.5




222.5
OVERALL
WIDTH
[OAW]
in.
79.9




79.9
ENGINE
DISPLACE-
MENT
ICID)
in'
390.0




390.0
COMPRES-
SION RATIO
ICRI
10.5




10.5
INERTIA
TEST
WEIGHT
[W,|
Ib
5054




5054

                            B-3.8

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: CADILLAC
                                                 YEAR: '958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
123,195





122,195
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
NR




NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
29.6




29.6
CURB
WEIGHT
(WCI
Ib
4871




4871
WHEEL-
BASE
|WB]
in.
130.4




130.4
OVERALL
LENGTH
[OAL]
in.
218.2




218.2
OVERALL
WIDTH
(OAW)
in.
80.0




80.0
ENGINE
DISPLACE-
MENT
|CID]
ir.3
365.0




365.0
COMPRES-
SION RATIO
|CR]
10.25




10.25
INERTIA
TEST
WEIGHT
[W|]
Ib
5065




5065

                         B-3.9

-------
        By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: .
      CAPRI
                                                    YEAR:
                                                     ,.  1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



80, 628


80,628
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"«l
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&U
Ib



NR

NR
CURB
WEIGHT
l*cl
Ib



2206

2206
WHEEL-
BASE
[WB]
in.



100.8.

100.8
OVERALL
LENGTH
IOALI
in.



167.8

167.8
OVERALL
WIDTH
[OAW]
in.



64.8

64.8
ENGINE
DISPLACE-
MENT
ICID)
u,3



122.0

122.0
COMPRES-
SION RATIO
[CRj



8.2

8.2
INERTIA
TEST
WEIGHT
l«|)
Ib



2500

2500

NAMEPLATE: CAPRL
YEAR: 1970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



15,628


15,628
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"»cl
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
l"pu)
Ib



NR

NR
CURB
WEIGHT
iwc)
Ib



2187

2187
WHEEL-
BASE
IWBI
in.



100.8

100.8
OVERALL
LENGTH
IOALI
in.



167.8

167.8
OVERALL
WIDTH
IOAWI
in.



64.8

64.8
ENGINE
DISPLACE-
MENT
ICIDJ
in3



97.6

97.6
COMPRES-
SION RATIO
[CR]



8.4

8.4
INERTIA
TEST
WEIGHT
|W,|
Ib



2500

2500

                          B-3. 10

-------
         By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: CHEVROLET
YEAR: '972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
921,703
344, 000
297,955
307, 327
263, 252

2,134,237
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
85.0
63.0
25.0
19.0
79.0
62.8
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L|
Ib
13.0
57.0
41.0
7.0
23.4
19.4
CURB
WEIGHT
[wcl
Ib
4457
3675
3172
2353
3670
3752
WHEEL-
BASE
(WB)
in.
122.1
115.9
111.0
97.0
112.9
114.8
OVERALL
LENGTH
[OAL]
in.
220.8
206.4
189.4
169.7
201.0
204.3
OVERALL
WIDTH
|OAW|
in.
79.5
75.4
72.4
65.4
74.8
75.2
ENGINE
DISPLACE-
MENT
|CID]
in3
350.0
304.0
284.0
140.0
341.9
302.1
COMPRES-
SION RATIO
ICRI
8.5
8.5
8.5
8.0
8.5
8.4
INERTIA
TEST
WEIGHT
[W|]
Ib
4672
4041
3500
2750
3914
4037

NAMEPLATE: .
         CHEVROLET
                                                    YEAR:  '970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
732,104
381,054
240, 396
22, 520
286, 1 37

1,662,211
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*ACl
Ib
73.2
42.5
14.3
12.2
51.6
53.1
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&Ll
Ib
48.1
53.5
26.9
8.5
42.9
44.8
CURB
WEIGHT
[WCI
Ib
4175
3591
3140
2276
3516
3752
WHEEL-
BASE
|WB]
in.
119.0
114.2
111.0
97.0
110.6
115.0
OVERALL
LENGTH
IOALI
in.
216.1
199.9
189.4
169.7
195.1
204.3
OVERALL
WIDTH
[OAW]
in.
79.8
75.4
72.4
65.4
74.5
76.6
ENGINE
DISPLACE-
MENT
[CID]
in3
347.5
303.3
263.5
140.0
325.7
318.7
COMPRES-
SION RATIO
ICRI
9.0
9.0
8.7
8.0
9.1
9.0
INERTIA
TEST
WEIGHT
|W|)
Ib
4582
4045
3500
2500
3712
4125

                           B-3. 11

-------
         By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: CHEVROLET
YEAR: 1966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1,436,854
407,960
247,919

66,078

2,158,811
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"»cl
Ib
34.3
15.6
4.5

20.4
26.9
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
32.3
23.9
15.1

32.2
28.7
CURB
WEIGHT
(WCI
Ib
3809
3252
2781

3182
3566
WHEEL-
BASE
IWBI
in.
119.0
115.0
109.3

104.2
116.7
OVERALL
LENGTH
IOALI
in.
213.1
197.0
183.8

181.1
205.7
OVERALL
WIDTH
|OAW]
in.
79.6
75.0
70.7

71.3
77.5
ENGINE
DISPLACE-
MENT
[CIO]
in'
278.4
259.8
198.4

310.8
266.7
COMPRES-
SION RATIO
[CR]
9.1
9.1
8.6

9.8
9.1
INERTIA
TEST
WEIGHT
|W|I
Ib
4062
3538
3056

3500
3830

NAMEPLATE:
          CHEVROLET
                                                     YEAR:  1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1,429,212

633,578

15,239

2,078,029
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
10.3

2.1

0
7.7
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&L)
Ib
21.6

8.1

9.8
17.4
CURB
WEIGHT
(«cl
Ib
3763

2635

3051
3414
WHEEL-
BASE
[WB]
in.
119.0

109.1

102.0
115.9
OVERALL
LENGTH
[OAL]
in.
209.6

182.1

176.7
201.0
OVERALL
WIDTH
[OAW]
in.
79.0

69.0

70.4
75.9
ENGINE
DISPLACE-
MENT
|CID|
in3
268.8

170.3

327.0
239.2
COMPRES-
SION RATIO
[CR]
8.4

8.3

10.5
8.4
INERTIA
TEST
WEIGHT
[W,|
Ib
4065

2893

3500
3704

                           B-3. 12

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: CHEVROLET
                                                 YEAR: 1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1,218,516



8,702

1,227,218
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*«)
Ib
NR



NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L|
Ib
10.4



NR
10.4
CURB
WEIGHT
|wc|
Ib
3672



2913
3667
WHEEL-
BASE
[WBj
in.
117.5



102.0
117.4
OVERALL
LENGTH
(OAL|
in.
209.1



177.2
208.9
OVERALL
WIDTH
(OAWj
in.
77.7



NR
77.7
ENGINE
DISPLACE-
MENT
[CIO]
in'
264.7



283.0
264.9
COMPRES-
SION RATIO
|CR|
8.4



9.5
8.4
INERTIA
TEST
WEIGHT
|W,|
Ib
4000



3000
3993

                         B-3. 13

-------
        By-Nameplate  Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE:
      CHRYSLER
                                                    YEAR:
                                                      . 1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
166,237





166,237
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l«ACl
Ib
95.0




95.0
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib
37.1




37.1
CURB
WEIGHT
iwc]
Ib
4487




4487
WHEEL-
BASE
(WB|
in.
124.0




124.0
OVERALL
LENGTH
[OAL)
in.
224.4




224.4
OVERALL
WIDTH
[OAW|
in.
79.4




79.4
ENGINE
DISPLACE-
MENT
[CID]
in3
393.7




393.7
COMPRES-
SION RATIO
ICRI
8.5




8.5
INERTIA
TEST
WEIGHT
[W,J
Ib
4684




4684

NAMEPLATE: .
          CHRYSLER
                                                    YEAR:  '970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
153,168





153,168
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
126.5




126.5
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L|
Ib
60.2




60.2
CURB
WEIGHT
[WC|
Ib
4481




4481
WHEEL-
BASE
IWB]
in.
123.8




123.8
OVERALL
LENGTH
[OAL]
in.
224.7




224.7
OVERALL
WIDTH
[OAW]
in.
79.1




79.1

ENGINE
DISPLACE-
MENT
[CID]
in3
400.3




400.3
COMPRES-
SION RATIO
[CR]
9.0




9.0

INERTIA
TEST
WEIGHT
[W,]
Ib
4699




4699

                          B-3. 14

-------
         By-Nameplate  Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: CHRYSLER
                                                    YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES

SALES
330, 1 82





230,182

AIR CONDI-
TIONING
WEIGHT
IWAC>
Ib
56.0




56.0

LUXURY
ITEMS
WEIGHT
(Wp&Ll
Ib
61.3




61.3
SALES-WEIGHTED PARAMETERS
CURB
WEIGHT
l«cl
Ib
4293




4293
WHEEL-
BASE
[WB|
in.
123.8




123.8
OVERALL
LENGTH
IOALI
in.
219.7




219.7
OVERALL
WIDTH
[OAWI
in.
79.5




79.5
ENGINE
DISPLACE-
MENT
|CID)
in3
393.7




393.7
COMPRES-
SION RATIO
ICR]
9.5




9.5
INERTIA
TEST
WEIGHT
|W|]
Ib
4537




4537

NAMEPLATE: CHRYSLER
                                                    YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
114,131





114,131
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
(WAC)
Ib
21.1




21.1
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&Ll
Ib
40.2




40.2
CURB
WEIGHT
|wcl
Ib
4043




4043
WHEEL-
BASE
(WB|
in.
122.7




122.7
OVERALL
LENGTH
[OAL]
in.
215.1




215.1
OVERALL
WIDTH
(DAW]
{in.
79.4




79.4
ENGINE
DISPLACE-
MENT
ICIDI
in3
374.5




374.5
COMPRES-
SION RATIO
ICR)
9.4




9.4
INERTIA
TEST
WEIGHT
|W|1
Ib
4440




4440

                           B-3. 15

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: CHRYSLER
                                                 YEAR: 1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
58,345





58,345
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
NR




NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
21.3




21.3
CURB
WEIGHT
iwcl
Ib
4222




4222
WHEEL-
BASE
[WB]
in.
124.2




124.2
OVERALL
LENGTH
IOAL]
in.
219.2




219.2
OVERALL
WIDTH
[OAW]
in.
79.6




79.6
ENGINE
DISPLACE-
MENT
[CIO]
,n3
364.8




364.8
COMPRES-
SION RATIO
|CR]
10.0




10.0
INERTIA
TEST
WEIGHT
|W|]
Ib
4500




4500

                        B-3. 16

-------
        By-Nameplate  Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: COLT
                                               YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



30,989


30, 989
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*Ad
Ib



NR


POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib



NR


CURB
WEIGHT
l«cl
Ib



2164

2164
WHEEL-
BASE
IWBI
in.



95.3

95.3
OVERALL
LENGTH
[OAL)
in.



160.8

160.8
OVERALL
WIDTH
|OAW|
in.



61.5

61.5
ENGINE
DISPLACE-
MENT
|CID|
in3



97.5

97.5
COMPRES-
SION RATIO
ICRI



8.5

8.5
INERTIA
TEST
WEIGHT
[W|!
Ib



2500

2500

                        B-3. 17

-------
        By-Nameplate  Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: DATSUN
                                                    YEAR:  19?2

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



172,882


172,883
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l**c)
Ib



NR


POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L>
Ib



NR


CURB
WEIGHT
(WC1
Ib



2058

2058
WHEEL-
BASE
IWB]
in.



92.5

92.5
OVERALL
LENGTH
[OAL]
in.



158.3

158.3
OVERALL
WIDTH
[OAW]
in.



61.4

61.4
ENGINE
DISPLACE-
MENT
[CIO]
in"



100.5

100.5
COMPRES-
SION RATIO
|CR|



8.8

8.8
INERTIA
TEST
WEIGHT
|W,|
Ib



2390

2390

NAMEPLATE: DATSUN
                                                    YEAR: 1970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



100,541


100,541
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
l"pul
Ib



NR

NR
CURB
WEIGHT
iwc)
Ib



2174

2174
WHEEL-
BASE
IWB)
in.



94.1

94.1
OVERALL
LENGTH
[OAL]
in.



160.8

160.8
OVERALL
WIDTH
(OAW)
in.



61.3

61.3
ENGINE
DISPLACE-
MENT
[CIO]
in'



100.2

100.2
COMPRES-
SION RATIO
|CR]



8.6

8.6

INERTIA
TEST
WEIGHT
|W|)
Ib



2477

2477

                           B-3. 18

-------
         By-Nameplate  Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: DATSUN
                                                    YEAR: 1966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



21,726


21,726
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L!
Ib



NR

NR
CURB
WEIGHT
l«c)
Ib



2083

2083
WHEEL-
BASE
[WBj
in.



93.5

93.5
OVERALL
LENGTH
(OAL)
in.



157.3

157.3
OVERALL
WIDTH
|OAW|
in.



58.7

58.7
ENGINE
DISPLACE-
MENT
[CID]
in'



80.6

80.6
COMPRES-
SION RATIO
ICR]



8.3

8.3
INERTIA
TEST
WEIGHT
[W,|
Ib



2363

2363

NAMEPLATE: DATSUN
YEAR:1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



1,800


1,800
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"«l
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WPU]
Ib



NR

NR
CURB
WEIGHT
(*cl
Ib



2049

2049
WHEEL-
BASE
IWBI
in.



89.8

89.8
OVERALL
LENGTH
IOAL)
in.



152.0

152.0
OVERALL
WIDTH
[OAW]
in.



NR

NR
ENGINE
DISPLACE-
MENT
[CID]
m3



72.5

72.5
COMPRES-
SION RATIO
ICR)



7.5

7.5
INERTIA
TEST
WEIGHT
|W,|
Ib



2250

2250

                          B-3. 19

-------
        By-Nameplate  Sales-Weighted  Averages
                 MARKET CLASS AND TOTALS
HAMEPLATE: DESOTO
                                                YEAR: 1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
47,639





47,639
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR




NR
POWER AND
LUXURY
ITEMS
WEIGHT
I*PU)
Ib
34.3




34.3
CURB
WEIGHT
iwcl
Ib
4016




4016
WHEEL-
BASE
[WB]
in.
124.3




124.3
OVERALL
LENGTH
[OAL]
in.
217.7




217.7
OVERALL
WIDTH
(OAW)
in.
78.3




78.3
ENGINE
DISPLACE-
MENT
[CID]
in3
356.4




356.4
COMPRES-
SION RATIO
|CR)
10.0




10.0
INERTIA
TEST
WEIGHT
[W,|
Ib
4290




4290

                        B-3.20

-------
         By-Nameplate  Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: DODGE
                                                    YEAR:
. 1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
115,294
146,929
202, 989

23,458

488,670
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
92.1
76.9
61.7

47.4
72.8
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
21.8
58.1
56.0

52.9
48.4
CURB
WEIGHT
l«cl
Ib
4186
3697
3104

3436
3553
WHEEL-
BASE
IWBI
in.
122.0
116.7
111.0

110.0
115.3
OVERALL
LENGTH
[OAL]
in.
220.5
207.2
196.2

191.3
205.0
OVERALL
WIDTH
[OAW]
in.
79.5
77.5
69.6

76.3
74.6
ENGINE
DISPLACE-
MENT
[CID]
in3
326.7
314.0
240.6

314.6
286.5
COMPRES-
SION RATIO
ICR)
8.6
8.6
8.5

8.6
8.6
INERTIA
TEST
WEIGHT
[W|]
Ib
4577
4070
3500

3500
3926

 NAMEPLATE: .
           DODGE
                                                    YEAR:.
                                                        1970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
97,401
110,884
184,230

92,962

485,477
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l**d
Ib
77.7
46.9
29.6

42.9
45.7
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&LI
Ib
58.2
46.3
38.3

66.5
49.5
CURB
WEIGHT
[*cl
Ib
4223
3579
3052

3579
3508
WHEEL-
BASE
[WB|
in.
122.0
117.0
111.0

112.7
114.9
OVERALL
LENGTH
[OAL]
in.
220.4
209.5
196.2

197.8
204.4
OVERALL
WIDTH
IOAWI
in.
79.2
76.7
69.7

76.3
74.5
ENGINE
DISPLACE-
MENT
[CID]
in'
333.2
308.9
237.6

351.1
294.8
COMPRES-
SION RATIO
[CR|
8.8
8.8
8.8

9.1
8.9
INERTIA
TEST
WEIGHT
[W,|
Ib
4570
4000
3500

4000
3924

                          B-3.21

-------
        By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: DOPGE
                                                   YEAR: 1966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
132,587
215,909
160,344

34, 720

543, 560
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
53.4
21.8
10.5

28.0
26.5
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&J
Ib
61.6
40.1
21.0

46.1
40.1
CURB
WEIGHT
|WC]
Ib
4219
3449
2928

3767
3504
WHEEL-
BASE
[WB]
in.
121.0
117.0
111.0

117.0
116.2
OVERALL
LENGTH
[OAL]
in.
214.1
203.6
195.4

203.6
203.7
OVERALL
WIDTH
[OAW]
in.
80.0
75.3
70.8

75.3
75.1
ENGINE
DISPLACE-
MENT
[CID|
in3
383.0
264.1
185.1

318.0
273.2
COMPRES-
SION RATIO
[CR]
9.2
8.7
8.5

9.0
8.8
INERTIA
TEST
WEIGHT
IW|]
Ib
4585
3559
3077

4000
3695

 NAMEPLATE: .
           DODGE
                                                    YEAR:.
                                                        1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
41,797
148,690
47, 566



238,053
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Id
18.6
8.2
3.1


9.0
POWER AND
LUXURY
ITEMS
WEIGHT
(WP&L)
Ib
64.2
22.3
7.6


26.7
CURB
WEIGHT
iwc)
Ib
4108
3302
2668


3317
WHEEL-
BASE
[WB|
in.
I22.0
II6.2
106.5


115.3
OVERALL
LENGTH
IOAL]
in.
214.4
202.6
188.8


201.9
OVERALL
WIDTH
(OAW]
in.
78.7
76.5
72.3


76.0
ENGINE
DISPLACE-
MENT
[CIO]
in'
361.0
314.6
170.0


293.9
COMPRES-
SION RATIO
[CR|
9.0
8.9
8.2


8.8
INERTIA
TEST
WEIGHT
[W|]
Ib
4303
3630
3000


3622

                          B-3.22

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: _DODGE_
                                                 YEAR: '958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
134,931





134,931
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
iw«l
Ib
NR




NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
34.4




34.4
CURB
WEIGHT
iwcl
Ib
3756




3756
WHEEL
BASE
IWB)
in.
132.0




122.0
OVERALL
LENGTH
[OAL]
in.
213.8




213.8
OVERALL
WIDTH
[DAW]
in.
78.2




78.2
ENGINE
DISPLACE-
MENT
[CIO]
in3
326.7




326.7
COMPRES-
SION RATIO
ICR)
9.2




9.2
INERTIA
TEST
WEIGHT
|W|]
Ib
4000




4000

                         B-3.23

-------
        By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE:
    . FIAT
                                                   YEAR: 1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



51,911


51,911
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
I»AC)
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib



NR

NR
CURB
WEIGHT
|WC]
Ib



1903

1903
WHEEL-
BASE
IWB]
in.



91.1

91.1
OVERALL
LENGTH
[OAL]
in.



154.8

154.8
OVERALL
WIDTH
|OAW]
in.



62.3

62.3
ENGINE
DISPLACE-
MENT
[CID]
in'



76.5

76.5
COMPRES-
SION RATIO
ICRI



8.8

8.8
INERTIA
TEST
WEIGHT
(W,l
Ib



2205

2205

NAMEPLATE: FIAT
YEAR: 197°

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



36, 642


36,642
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
!»«)
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&Ll
Ib



NR

NR
CURB
WEIGHT
[WC1
Ib



1875

1875
WHEEL-
BASE
[WB]
in.



86.9

86.9
OVERALL
LENGTH
[OAL]
in.



153.0

153.0
OVERALL
WIDTH
[OAW]
in.



61.2

61.2
ENGINE
DISPLACE-
MENT
(CID)
in'



70.8

70.8
COMPRES-
SION RATIO
[CR]



9.1

9.1

INERTIA
TEST
WEIGHT
|W|]
Ib



2250

2250

                          B-3.24

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE
    . FIAT
                                                YEAR:'958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



31,175


21,175
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L)
Ib



NR

NR
CURB
WEIGHT
l«cl
Ib



1732

1732
WHEEL-
BASE
IWBI
in.



85.6

85.6
OVERALL
LENGTH
[OAL]
in.



141.3

141.3
OVERALL
WIDTH
|OAW)
in.



NR

NR
ENGINE
DISPLACE-
MENT
|CID)
in"



56.8

56.8
COMPRES-
SION RATIO
|CR|



7.5

7.5
INERTIA
TEST
WEIGHT
(W|)
Ib



2000

2000

                        B-3.25

-------
         By-Nameplate Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE
     . FORD
                                                   YEAR:
                                                     ,. 1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
710,207
421,407
214,836
407,650
161,676

1,915,776
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
82.2
65.0
28.0
15.0
58.4
56.0
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
60.2
37.0
29.0
5.0
42.7
38.4
CURB
WEIGHT
|wc)
Ib
4309
3859
2728
2227
3710
3539
WHEEL-
BASE
[WB|
in.
121.0
117.8
106.5
94.2
112.7
112.3
OVERALL
LENGTH
(OAL)
in.
219.1
208.3
182.9
165.9
198.2
199.6
OVERALL
WIDTH
(DAW]
in.
79.6
79.2
70.6
69.5
75.8
76.0
ENGINE
DISPLACE-
MENT
[CID]
in3
339.6
295.5
196.0
104.8
355.7
265.2
COMPRES-
SION RATIO
[CR|
8.3
8.4
8.3
8.1
8.4
8.3
INERTIA
TEST
WEIGHT
[W,|
Ib
4649
4108
3000
2574
3991
3848

NAMEPLATE:
    . FORD
                                                  YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
838, 366
351,304
377,794
76,038
205,167

1,848,669
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
77.8
69.9
13.5
7.7
39.0
56.0
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
73.7
35.4
13.6
9.9
37.5
47.5
CURB
WEIGHT
|wcl
Ib
4073
3622
2570
2056
3443
3527
WHEEL-
BASE
[WB]
in.
121.0
117.0
103.9
94.0
109.4
114.3
OVERALL
LENGTH
[OAL]
in.
215.5
206.6
179.9
163.0
192.8
201.9
OVERALL
WIDTH
|OAW]
in.
79.8
76.5
71.1
69.4
73.0
76.2
ENGINE
DISPLACE-
MENT
(CID)
in'
346.4
293.2
174.6
109.8
316.0
288.1
COMPRES-
SION RATIO
ICRI
9.1
9.4
8.3
8.7
9.5
9.0
INERTIA
TEST
WEIGHT
|W|]
Ib
4458
4000
2808
2250
3810
3871

                          B-3.26

-------
        By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: FORD
                                                   YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES

SALES
939,816
281,397
162,113

608,194

1 , 991 , 520

AIR CONDI-
TIONING
WEIGHT
[WAC|
Ib
31.4
11.8
6.1

13.4
21.0
SALES-WEIGHTED PARAMETERS
LUXURY
ITEMS
WEIGHT
IWP&L!
Ib
38.7
20.9
9.7

15.9
26.9
CURB
WEIGHT
[«c>
Ib
3857
3225
2839

3024
3430
WHEEL-
BASE
[WB|
in.
119.0
115.6
111.4

108.6
114.7
OVERALL
LENGTH
[OAL|
in.
210.0
197.4
187.7

184.2
1M.5
OVERALL
WIDTH
|OAW|
in.
79.0
74.4
73.2

68.8
74.8
ENGINE
DISPLACE-
MENT
[CID|
in'
284.4
273.8
205.2

267.2
271.2
COMPRES-
SION RATIO
ICRI
9.3
9.3
9.2

9.4
9.3
INERTIA
TEST
WEIGHT
l«|l
Ib
4100
3571
3119

3222
3677

NAMEPLATE: FORD
                                                   YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
699,950
341,703
355, 886

73,975

1,471,514
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
7.5
1.8
0

44.4
6.2
POWER AND
LUXURY
ITEMS
WEIGHT
l*pul
Ib
19.0
19.0
3.4

16.5
15.1
CURB
WEIGHT
iwc)
Ib
3867
3076
2514

4460
3386
WHEEL-
BASE
(WB|
in.
119.0
115.5
109.5

113.0
115.6
OVERALL
LENGTH
IOALI
in.
209.3
197.8
183.5

205.0
200.2
OVERALL
WIDTH
IOAWI
in.
79.2
71.3
70.6

76.0
75.1
ENGINE
DISPLACE-
MENT
[CID)
in'
278.7
211. 1
144.0

390.0
236.0
COMPRES-
SION RATIO
!CR)
8.7
8.7
8.7

9.6
8.7
INERTIA
TEST
WEIGHT
|W|]
Ib
4088
3524
2827

5000
3698

                          B-3.27

-------
       By-Nameplate  Sales-Weighted Averages
                MARKET CLASS AND TOTALS
NAMEPLATE: FORD
                                                YEAR: 1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1,015,965



45,028

1 , 060, 993
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"»cl
Ib
NR



NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&1]
Ib
11.3



10.4
11.3
CURB
WEIGHT
iwcl
Ib
3516



3855
3531
WHEEL-
BASE
[WB]
in.
117.1



113.0
116.9
OVERALL
LENGTH
IOALI
in.
204.9



205.4
204.9
OVERALL
WIDTH
(DAW]
in.
78.0



NR
78.0
ENGINE
DISPLACE-
MENT
ICID]
in'
277.0



352.0
280.2
COMPRES-
SION RATIO
(CR|
9.0



10.2
9.1
INERTIA
TEST
WEIGHT
|W|]
Ib
3887



4000
3892

                         B-3.28

-------
         By-Nameplate  Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: IMPERIAL
                                                    YEAR: '972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
13,601





13,601
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
0.0




0.0
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L|
Ib
66.0




66.0
CURB
WEIGHT
[«cl
Ib
5077




5077
WHEEL-
BASE
|WB|
in.
127.0




127.0
OVERALL
LENGTH
[OAL|
in.
229.5




229.5
OVERALL
WIDTH
[OAW]
in.
79.6




79.6
ENGINE
DISPLACE-
MENT
ICID)
in3
440.0




440.0
COMPRES-
SION RATIO
[CR]
8.2




8.2
INERTIA
TEST
WEIGHT
|W|I
Ib
5500
-



5500

NAMEPLATE:
      IMPERIAL
                                                    YEAR:
                                                       1970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
10,753





10,753
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC'
Ib
144.5




144.5
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L)
Ib
47.2




47.2
CURB
WEIGHT
(wcl
Ib
5052




5052
WHEEL-
BASE
|WB)
in.
127.0




127.0
OVERALL
LENGTH
[OAL]
in.
229.7




229.7
OVERALL
WIDTH
[OAW]
in.
79.1




79.1
ENGINE
DISPLACE-
MENT
ICIDI
in3
440.0




440.0
COMPRES-
SION RATIO
|CR|
9.7




9.7
INERTIA
TEST
WEIGHT
[W|]
Ib
5500




5500

                           B-3.29

-------
         By-Nameplate  Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: IMPERIA'-
YEAR:J9«_

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
14,609





14,609
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*Ad
Ib
101.8




101.8
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&L)
Ib
54.0




54.0
CURB
WEIGHT
iwc]
Ib
5402




5402
WHEEL-
BASE
[WB|
in.
129.0




129.0
OVERALL
LENGTH
IOAL]
in.
227.8




227.8
OVERALL
WIDTH
(DAW]
in.
80.0




80.0
ENGINE
DISPLACE-
MENT
[CIDJ
in'
440.0




440.0
COMPRES-
SION RATIO
(CR|
10.1




10.1
INERTIA
TEST
WEIGHT
IW|)
Ib
5500




5500

NAMEPLATE: '"PERIAL
YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1 3, 558





13,558
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
60.3



•
60.3
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
Ib
48.3




48.3
CURB
WEIGHT
iwcl
Ib
4913




4913
WHEEL-
BASE
[WB|
in.
129.0




129.0
OVERALL
LENGTH
[OAL|
in.
227.1




227.1
OVERALL
WIDTH
[OAW|
in.
81.7




81.7
ENGINE
DISPLACE-
MENT
(CID)
in'
413.0




413.0
COMPRES-
SION RATIO
ICR)
10.1




10.1

INERTIA
TEST
WEIGHT
(W,|
Ib
5345
f



5345

                           B-3.30

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: IMPERIAL
YEAR:'958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
14,801





14,801
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[Wsc]
Ib
NR




NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
29.6




29.6
CURB
WEIGHT
|WC]
Ib
4758




4758
WHEEL-
BASE
IWBI
in.
129.0




129.0
OVERALL
LENGTH
|OAL]
in.
225.8




225.8
OVERALL
WIDTH
(OAW)
in.
81.2




81.2
ENGINE
DISPLACE-
MENT
[CID|
in'
392.0




392.0
COMPRES-
SION RATIO
[CR]
10.0




10.0
INERTIA
TEST
WEIGHT
[W,|
Ib
5000




5000

                          B-3.31

-------
         By-Nameplate  Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: LINCOLN
                                                    YEAR: 1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
42,457



47,064

89, 521
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"«l
Ib
0.0



0.0
0.0
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&Ll
Ib
6.0



0.0
2.8
CURB
WEIGHT
iwcl
Ib
5068



4979
5021
WHEEL-
BASE
IWBI
in.
127.0



120.4
123.5
OVERALL
LENGTH
[OAL]
in.
220.1



220.1
220.1
OVERALL
WIDTH
IOAW]
in.
79.2



79.2
79.2
ENGINE
DISPLACE-
MENT
(CID)
in'
460.0



460.0
460.0
COMPRES-
SION RATIO
(CR)
8.5



8.5
8.5
INERTIA
TEST
WEIGHT
(W||
Ib
5500



5500
5500

NAMEPLATE
    . LINCOLN
                                                    YEAR: '970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
34, 553



22,101

56,654
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
I*ACI
Ib
94.6



94.9
94.7
POWER AND
LUXURY
ITEMS
WEIGHT
l*Plll
Ib
19.4



20.0
19.6
CURB
WEIGHT
|WCI
Ib
4949



4938
4945
WHEEL-
BASE
IWBI
in.
127.0



117.2
123.2
OVERALL
LENGTH
IOAL]
in.
225.0



216.1
221.5
OVERALL
WIDTH
|OAW)
in.
79.6



79.4
79.5
ENGINE
DISPLACE-
MENT
ICIDI
in'
460.0



460.0
460.0
COMPRES-
SION RATIO
(CR|
10.5



10.5
10.5
INERTIA
TEST
WEIGHT
|W,|
Ib
5000



5000
5000

                           B-3.32

-------
         By-Nameplate  Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: LINCOLN
                                                    YEAR: '966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
49,324





49, 324
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WAC]
Ib
85.9




85.9
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
62.4




62.4
CURB
WEIGHT
(WC1
Ib
5484




5484
WHEEL-
BASE
(WB|
in.
126.0




126.0
OVERALL
LENGTH
IOAL]
in.
220.9




220.9
OVERALL
WIDTH
|OAW]
in.
79.7




79.7
ENGINE
DISPLACE-
MENT
[CID]
in^
462.0




462.0
COMPRES-
SION RATIO
[CR]
10.3




10.3
INERTIA
TEST
WEIGHT
|W|]
Ib
5500




5500

 NAMEPLATE: LINCOLN
                                                     YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
31,533





31,533
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WAC]
Ib
84.0




84.0
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&L|
Ib
43.4




43.4
CURB
WEIGHT
iwcl
Ib
5330




5330
WHEEL-
BASE
[WB]
in.
123.0




123.0
OVERALL
LENGTH
[OAL]
in.
213.0




213.0
OVERALL
WIDTH
|OAW)
in.
78.6




78.6
ENGINE
DISPLACE-
MENT
(CID]
in^
430.0




430.0
COMPRES-
SION RATIO
[CR]
10.0




10.0
INERTIA
TEST
WEIGHT
|W|]
Ib
5500




5500

                           B-3.33

-------
        By-Nameplate Sales-Weighted  Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: LINCOLN
YEAR: '958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
15,935



10,542

26,477
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC|
Ib
NR



NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L|
Ib
29.6



29.6
29.6
CURB
WEIGHT
IWC)
Ib
5157



5182
5167
WHEEL-
BASE
|WB)
in.
131.0



131.0
131.0
OVERALL
LENGTH
[OAL]
in.
229.0



229.0
229.0
OVERALL
WIDTH
[OAWJ
in.
80.1



80.1
80.1
ENGINE
DISPLACE-
MENT
ICID)
in'
430



430
430.0
COMPRES-
SION RATIO
(CR)
10.5



10.5
10.5
INERTIA
TEST
WEIGHT
(W|)
Ib
5500



5500
5500

                         B-3.34

-------
         By-Nameplate  Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: JMERCURY
                                                    YEAR: 1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES

SALES
152,876
113,337
62,134

45,315

373,662

AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
93.0
80.0
34.0

57.0
74.9
SALES-WEIGHTED PARAMETERS
POWER AND
LUXURY
ITEMS
WEIGHT
IWpul
Ib
30.0
76.0
35.0

73.0
50.0
CURB
WEIGHT
iwcl
Ib
4611
3882
2854

3652
3981
WHEEL-
BASE
(WB)
in.
124.0
117.1
107.6

112.1
117.8
OVERALL
LENGTH
[OAL]
in.
224.1
211.3
186.3

196.7
210.6
OVERALL
WIDTH
(OAW)
in.
79.4
78.7
70.7

75.1
77.2
ENGINE
DISPLACE-
MENT
[CIO]
in^
407.8
300.2
220.4

351.0
337.1
COMPRES-
SION RATIO
[CR|
8.6
8.5
8.4

8.6
8.5
INERTIA
TEST
WEIGHT
[W,|
Ib
4845
4000
3000

4000
4179

NAMEPLATE: MERCURY
YEAR: 197°

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
144,963
87, 334
1 2, 524

65, 564

310,375
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WAC)
Ib
85.5
47.5
23.0

53.7
65.6
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
78.7
41.8
28.3

53.1
60.9
CURB
WEIGHT
l«cl
Ib
4442
3525
2766

3608
3940
WHEEL-
BASE
|WB]
in.
123.4
117.0
106.5

111.1
118.3
OVERALL
LENGTH
[OAL]
in.
222.3
210.0
185.2

196.1
211.8
OVERALL
WIDTH
|OAW]
in.
79.8
77.2
70.7

74.1
77.5
ENGINE
DISPLACE-
MENT
[CID]
in'
407.0
295.2
221.3

302.0
345.9
COMPRES-
SION RATIO
ICRI
9.9
9.4
8.8

9.5
9.6
INERTIA
TEST
WEIGHT
|W,|
Ib
4812
4000
3000

4000
4339

                           B-3.35

-------
        By-Nameplate  Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: MERCURY
                                                    YEAR: 1966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
153,747
133,533


20,769

308,049
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"*d
lb
45.0
9.5


23.3
28.2
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
lb
56.5
19.1


55.7
40.2
CURB
WEIGHT
|WC]
lb
4288
3233


3193
3757
WHEEL-
BASE
[WB]
in.
122.4
115.8


111.0
118.7
OVERALL
LENGTH
[DAL]
in.
219.7
202.8


190.3
210.4
OVERALL
WIDTH
(OAW|
in.
79.6
73.8


71.2
76.5
ENGINE
DISPLACE-
MENT
ICIDI
in"
394.4
252.1


289.0
325.6
COMPRES-
SION RATIO
ICRI
9.7
9.3


9.3
9.5
INERTIA
TEST
WEIGHT
|W|)
lb
4581
3536


3500
4055

NAMEPLATE: MERCURY
                                                    YEAR: I96Z

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
105, 521
216.296




321,817
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
lb
19.8
0.8



7.0
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
lb
51.9
4.6



20.1
CURB
WEIGHT
l*cl
lb
4083
2786



3211
WHEEL-
BASE
(WBj
in.
120.0
114.9



116.6
OVERALL
LENGTH
(DAL)
in.
215.0
197.7



203.4
OVERALL
WIDTH
|OAW)
in.
79.5
70.7



73.6
ENGINE
DISPLACE-
MENT
ICIDI
in3
286.9
169.6



208.1

COMPRES-
SION RATIO
ICRI
8.8
8.7



8.7

INERTIA
TEST
WEIGHT
IW,)
lb
4500
3181



3614

                           B-3.36

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: MERCURY
                                                 YEAR: 1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
136,121





136,121
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
NR




NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
34.4




34.4
CURB
WEIGHT
[WC|
Ib
4317




4317
WHEEL-
BASE
[WB]
in.
122.8




122.8
OVERALL
LENGTH
[OAL)
in.
215.0




215.0
OVERALL
WIDTH
(OAW)
in.
81.1




81.1
ENGINE
DISPLACE-
MENT
(CID|
in3
377.0




377.0
COMPRES-
SION RATIO
[CR]
10.3




10.3
INERTIA
TEST
WEIGHT
[W|]
Ib
4500




4500

                         B-3.37

-------
         By-Nameplate Sales-Weighted Averages
                   MARKET CLASS AND TOTALS
NAMEPLATE: OLDSMOBILE_
                                                     YEAR: 1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
338,070
299,440
8896

44,118

690, 526
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
112.0
96.0
35.0

121.0
104.6
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
27.0
62.0
40.0

47.0
43.6
CURB
WEIGHT
|WC]
Ib
4626
3888
3523

4844
4306
WHEEL-
BASE
IWB]
in.
125.0
113.8
111.0

122.0
119.8
OVERALL
LENGTH
(OAL]
in.
224.1
205.4
197.5

220.3
215.4
OVERALL
WIDTH
(OAW|
in.
79.4
76.8
72.4

79.8
78.2
ENGINE
DISPLACE-
MENT
[CIDJ
in'
389.1
350.0
310.0

455.0
375.3
COMPRES-
SION RATIO
ICR]
8.5
8.5
8.4

8.5
8.5
INERTIA
TEST
WEIGHT
|W,)
Ib
5037
4055
4000

5000
4595

NAMEPLATE
     . OLDSMOBILE
                                                     YEAR: '970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
207,734
237,418


16,554

461,706
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC>
Ib
85.6
66.9


103.1
76.6
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
25.5
63.5


50.3
45.9
CURB
WEIGHT
l«c)
Ib
4362
3820


4628
4093
WHEEL-
BASE
[WB|
in.
124.9
112.9


119.0
118.5
OVERALL
LENGTH
|OAL]
in.
220.9
206.3


214.3
213.4
OVERALL
WIDTH
(OAW)
in.
79.9
76.8


78.8
78.3
ENGINE
DISPLACE-
MENT
[CID|
in'
408.9
348.2


455.0
379.3
COMPRES-
SION RATIO
[CR]
9.4
9.5


10.3
9.5
INERTIA
TEST
WEIGHT
|W|)
Ib
4651
4073


5000
4366

                           B-3.38

-------
         By-Nameplate Sales-Weighted  Averages
                   MARKET CLASS AND TOTALS
NAMEPLATE:
     OLDSMOBILE
                                                     YEAR:
                                                       ,. 1966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
313,129
235,618


32, 803

580, 550
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*ACl
Ib
73.0
46.1


81.1
62.5
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib
60.3
49.0


30.2
54.0
CURB
WEIGHT
l*c)
Ib
4329
3496


4591
4006
WHEEL-
BASE
[WB]
in.
123.8
115.0


119.0
120.0
OVERALL
LENGTH
[OALj
in.
218.7
204.2


211.0
212.4
OVERALL
WIDTH
(OAWj
in.
80.0
75.4


78.5
78.0
ENGINE
DISPLACE-
MENT
(CID)
in^
413.7
324.0


425.0
377.9
COMPRES-
SION RATIO
[CR|
10.2
9.5


10.5
9.9
INERTIA
TEST
WEIGHT
[W,]
Ib
4641
4000


5000
4401

NAMEPLATE: OLDSMOBILE
                                                     YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
346,012
94, 983




440, 995
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
40.4
7.9



33.3
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L]
Ib
39.6
8.7



32.9
CURB
WEIGHT
(wcl
Ib
4365
2811



4031
WHEEL-
BASE
[WB]
in.
123.6
112.0



121. 1
OVERALL
LENGTH
IOAL]
in.
215.0
188.2



209.3
OVERALL
WIDTH
[OAWJ
in.
77.9
71.6



76.5
ENGINE
DISPLACE-
MENT
ICID]
in3
394.0
215.5



355.6
COMPRES-
SION RATIO
[CR]
10.3
8.8



9.9
INERTIA
TEST
WEIGHT
(«|l
Ib
4673
3000



4313

                            B-3.39

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: _OLDSMOBILE_
                                                 YEAR: 1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
305,261





305,261
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[wAcl
Ib
NR





POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&J
Ib
28.0




28.0
CURB
WEIGHT
[WC]
Ib
4170




4170
WHEEL-
BASE
[WB|
in.
123.3




123.3
OVERALL
LENGTH
[OAL|
in.
210.0




210.0
OVERALL
WIDTH
(DAW)
in.
78.5




78.5
ENGINE
DISPLACE-
MENT
(CID|
in'
371.0




371.0
COMPRES-
SION RATIO
[CR]
10.0




10.0
INERTIA
TEST
WEIGHT
|W,]
Ib
4500




4500

                         B-3.40

-------
         By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: OPEL
YEAR: '972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



60,473


60, 473
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
(WAC|
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WPU]
Ib



NR

NR
CURB
WEIGHT
iwcl
Ib



2219

2219
WHEEL-
BASE
IWB)
in.



95.6

95.6
OVERALL
LENGTH
(OAL)
in.



167.0

167.0
OVERALL
WIDTH
|OAW]
in.



63.7

63.7
ENGINE
DISPLACE-
MENT
(CID)
in3



115.8

115.8
COMPRES-
SION RATIO
ICRI



7.6

7.6
INERTIA
TEST
WEIGHT
|W,|
Ib



2500

2500

NAMEPLATE
    . OPEL
                                                   YEAR: '970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



82, 822


82, 822
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"*cl
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&Ll
Ib



NR

NR
CURB
WEIGHT
[WCI
Ib



1864

1864
WHEEL-
BASE
[WB|
in.



95.1

95.1
OVERALL
LENGTH
[OAL|
in.



163.5

163.5
OVERALL
WIDTH
[OAW]
in.



62.0

62.0
ENGINE
DISPLACE-
MENT
[CID]
in3



65.8

65.8
COMPRES-
SION RATIO
[CR]



8.6

S.6
INERTIA
TEST
WEIGHT
[W|]
Ib



2182

2182

                          B-3.41

-------
        By-Nameplate Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: OPEL
                                                   YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



31,555


31 , 555
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WACI
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib



NR

NR
CURB
WEIGHT
[WC]
Ib



1624

1624
WHEEL-
BASE
[WB]
in.



95.1

95.1
OVERALL
LENGTH
[OAL]
in.



162.8

162.8
OVERALL
WIDTH
[OAW]
in.



61.9

61.9
ENGINE
DISPLACE-
MENT
[CIO)
in'



65.8

65.8
COMPRES-
SION RATIO
(CR)



8.8

8.8
INERTIA
TEST
WEIGHT
|W,]
Ib



2000

2000

NAMEPLATE: OPEL
                                                   YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



1,255


1,255
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*ACl
Ib



NR


POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib



NR


CURB
WEIGHT
iwcl
Ib



2113

2113
WHEEL-
BASE
[WB]
in.



100.0

100.0
OVERALL
LENGTH
[OAL]
in.



177.7

177.7
OVERALL
WIDTH
[OAW)
in.



NR

NR
ENGINE
DISPLACE-
MENT
(CID)
in'



102.5

102.5
COMPRES-
SION RATIO
ICR]



7.8

7.8
INERTIA
TEST
WEIGHT
|W|]
Ib



2500

2500

                          B-3.42

-------
        By-Nameplate Sales-Weighted  Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: OPEL
YEAR:1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



15,675


15,675
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L]
Ib



NR

NR
CURB
WEIGHT
[wcl
Ib



1975

1975
WHEEL-
BASE
IWBI
in.



100.4

100.4
OVERALL
LENGTH
IOALI
in.



174

174
OVERALL
WIDTH
[OAW|
in.



NR

NR
ENGINE
DISPLACE-
MENT
[CID]
in3



90.8

90.8
COMPRES-
SION RATIO
[CR]



6.9

6.9
INERTIA
TEST
WEIGHT
[W,|
Ib



2250

2250

                         B-3.43

-------
        By-Nameplate  Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: PLYMOUTH
                                                    YEAR: 1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
230,570
139,739
270,638

1 5, 809

656,756
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
91.0
69.9
32.7

34.8
61.1
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L|
Ib
18.5
54.0
40.4

49.3
35.8
CURB
WEIGHT
iwcl
Ib
4172
3662
2998

3399
3561
WHEEL-
BASE
IWBJ
in.
120.4
116.0
108.0

108.0
114.0
OVERALL
LENGTH
IOAL)
in.
218.2
204.7
188.4

186.6
202.3
OVERALL
WIDTH
[OAW]
in.
79.9
78.7
70.7

74.9
75.7
ENGINE
DISPLACE-
MENT
[CID]
in3
318.0
314.0
230.4

313.4
280.9
COMPRES-
SION RATIO
ICRI
8.6
8.6
8.5

8.6
8.5
INERTIA
TEST
WEIGHT
[W|]
Ib
4600
4073
3500

3500
4008

NAMEPLATE: PLYMOUTH
                                                    YEAR:'970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
257,374
139,007
246,013

39, 366

681,760
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
i"»d
Ib
117.3
42.0
20.6

23.6
61.7
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
29.1
41.7
26.8

56.9
32.4
CURB
WEIGHT
l*cl
Ib
4062
3398
2966

3218
3482
WHEEL-
BASE
|WB)
in.
120.3
116.1
108.0

108.0
114.3
OVERALL
LENGTH
|OAL]
in.
216.3
204.6
I88.4

186.7
202.1
OVERALL
WIDTH
(DAW)
in.
79.6
76.4
71.1

74.9
75.6
ENGINE
DISPLACE-
MENT
ICID]
in'
315.1
296.3
249.2

250.6
283.8
COMPRES-
SION RATIO
ICRI
8.8
8.7
8.6

8.5
8.7
INERTIA
TEST
WEIGHT
|W,|
Ib
4487
3559
3500

3500
3703

                           B-3.44

-------
         By-Nameplate Sales-Weighted Averages
                   MARKET CLASS AND TOTALS
NAMEPLATE: PLYMOUTH
                                                     YEAR:
                                                      ,. 1966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
293,467
164,023
112,360

28,310

598,160
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC|
Ib
38.8
17.6
7.2

13.9
25.9
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L|
Ib
45.8
32.2
13.5

20.6
34.8
CURB
WEIGHT
iv»c)
Ib
3962
3403
2832

3060
3554
WHEEL-
BASE
[WB]
in.
119.3
116.1
106.0

106.0
115.3
OVERALL
LENGTH
IOALI
in.
210.8
201.3
188.3

188.3
202.9
OVERALL
WIDTH
(OAW)
in.
78.7
75.5
70.2

70.2
75.8
ENGINE
DISPLACE-
MENT
[CID]
in3
311.5
260.8
179.1

259.0
270.2
COMPRES-
SION RATIO
|CR)
9.0
8.7
8.5

8.7
8.8
INERTIA
TEST
WEIGHT
|W,)
Ib
4104
3559
3000

3500
3719

NAMEPLATE: PLYMOUTH
                                                    YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
178, 165

122,993



301,158
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"»c)
Ib
6.8

0


4.0
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L!
Ib
24.2

9.4


18.2
CURB
WEIGHT
iwc]
Ib
3279

2635


3016
WHEEL-
BASE
|WB]
in.
116.0

106.5


112. 1
OVERALL
LENGTH
IOALI
in.
203.4

184.2


195.6
OVERALL
WIDTH
|OAW|
in.
75.4

70.4


73.4
ENGINE
DISPLACE-
MENT
(CID)
in3
273.0

170.0


230.9
COMPRES-
SION RATIO
|CR|
8.6

8.2


8.4
INERTIA
TEST
WEIGHT
(W||
Ib
3588

3000


3348

                           B-3.45

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPIATE: PLYMOUTH
                                                 YEAR: 1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
388, 957





388,957
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
NR




NR
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L]
Ib
10.4




10.4
CURB
WEIGHT
l«cl
Ib
3555




3555
WHEEL-
BASE
|WB)
in.
118.0




118.0
OVERALL
LENGTH
|OAL]
in.
205.2




205. a
OVERALL
WIDTH
|OAW)
in.
78.6




78.6
ENGINE
DISPLACE-
MENT
[CID|
in'
295.9




295.9
COMPRES-
SION RATIO
(CR)
8.8




8.8
INERTIA
TEST
WEIGHT
|W|]
Ib
3874




3874

                         B-3.46

-------
         By-Nameplate Sales-Weighted Averages
                   MARKET CLASS AND TOTALS
NAMEPLATE: PONTIAC
                                                    YEAR: 1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
323, 573
173,575
61,504

113,847

662,499
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
103.2
79.2
35.5

103.6
92.3
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L]
Ib
17.9
66.8
39.6

44.9
37.6
CURB
WEIGHT
(WC1
Ib
4549
3835
3254

4075
4229
WHEEL-
BASE
[WB]
in.
124.7
113.2
111.0

116.1
120.8
OVERALL
LENGTH
IOAL]
in.
223.2
204.7
194.5

209.5
216.7
OVERALL
WIDTH
|OAW|
in.
79.3
76.7
72.4

75.6
78.6
ENGINE
DISPLACE-
MENT
|CID]
in'
393.6
346.6
285.5

390.0
376.6
COMPRES-
SION RATIO
[CR]
8.1
8.0
8.5

8.2
8.2
INERTIA
TEST
WEIGHT
|W|]
Ib
4800
4033
3500

4407
4483

NAMEPLATE: PONTIAC
                                                    YEAH: '970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
249, 839
188,263


106,613

544,715
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
(«AC)
Ib
98.1
54.1


77.5
78.9
POWER AND
LUXURY
ITEMS
WEIGHT
tWP&Ll
Ib
51.7
60.7


46.8
53.8
CURB
WEIGHT
l«c)
Ib
4551
3793


3864
4155
WHEEL-
BASE
(WB)
in.
123.7
116.0


112.7
118.9
OVERALL
LENGTH
[OAL|
in.
220.0
206.7


200.4
211.6
OVERALL
WIDTH
IOAW]
in.
79.8
76.7


74.5
77.7
ENGINE
DISPLACE-
MENT
|CID]
in3
398.1
340.8


382.6
375.2
COMPRES-
SION RATIO
[CR|
9.6
8.8


9.8
9.4
INERTIA
TEST
WEIGHT
[W,|
Ib
4671
4023


4236
4362

                           B-3.47

-------
        By-Nameplate Sales-Weighted  Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE:
    . PONTIAC
                                                   YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
467,600
363,256




830, 856
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
51.5
23.4



39.2
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L>
Ib
49.5
41.7



46.1
CURB
WEIGHT
l*cl
Ib
4251
3504



3924
WHEEL-
BASE
|WB]
in.
122.2
115.0



119.0
OVERALL
LENGTH
IOALI
in.
217.6
206.3



212.7
OVERALL
WIDTH
[OAW]
in.
79.7
74.4



77.4
ENGINE
DISPLACE-
MENT
[CID]
in'
389.3
301.7



351.0
COMPRES-
SION RATIO
(CR)
9.3
9.2



9.3
INERTIA
TEST
WEIGHT
|W|]
Ib
4548
4000



4308

NAMEPLATE:
                                                   YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
351,824
138, 144


38,686

528,654
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
30.4
3.6


30.4
23.4
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L|
Ib
55.5
7.5


56.4
43.0
CURB
WEIGHT
l«cl
Ib
4133
2972


4054
3823
WHEEL-
BASE
[WB]
in.
121.1
112.0


120.0
118.6

OVERALL
LENGTH
[OAL]
in.
215.0
189.3


211.6
208.0
OVERALL
WIDTH
(DAW)
in.
78.6
72.2


78.6
76.9
ENGINE
DISPLACE-
MENT
[CID]
in'
389.0
194.5


389.0
338.2

COMPRES-
SION RATIO
ICRI
8.6
8.6


10.3
8.7

INERTIA
TEST
WEIGHT
>w,|
Ib
4546
3500


4500
4269

                          B-3.48

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: PONTIAC
YEAR: 1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
229, 707





229,707
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR




NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
34.3




34.3
CURB
WEIGHT
("el
Ib
4057




4057
WHEEL-
BASE
[WB]
in.
123.0




123.0
OVERALL
LENGTH
|OAL]
in.
213.3




213.3
OVERALL
WIDTH
IOAWJ
in.
77.4




77.4
ENGINE
DISPLACE-
MENT
ICIDI
in3
370.0




370.0
COMPRES-
SION RATIO
(CR|
10.1




10.1
INERTIA
TEST
WEIGHT
(W,|
Ib
4500




4500

                         B-3.49

-------
         By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: STUDEBAKER
                                                     YEAR:
                                                       , 1966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES

5,767




5,767
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"*cl
Ib

NR



NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L)
Ib

NR



NR
CURB
WEIGHT
(WCI
Ib

3055



3055
WHEEL-
BASE
|WB]
in.

113.0



113.0
OVERALL
LENGTH
[OAL]
in.

190.4



190.4
OVERALL
WIDTH
[OAW1
in.

71.5



71.5
ENGINE
DISPLACE-
MENT
[CIO)
in'

238.0



238.0
COMPRES-
SION RATIO
(CR|

8.8



8.8
INERTIA
TEST
WEIGHT
|W,)
Ib

3500



3500

NAMEPLATE: STUDEBAKER
                                                     YEAR:'962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


86,148



86,148
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*ACl
Ib


2.7


2.7
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
Ib


16.3


16.3
CURB
WEIGHT
(WC)
Ib


3168


3168
WHEEL-
BASE
[WBj
in.


109.0


109.0
OVERALL
LENGTH
[OAL]
in.


184.4


184.4
OVERALL
WIDTH
|OAW)
in.


71.3


71.3
ENGINE
DISPLACE-
MENT
(CID)
in'


220.4


220.4
COMPRES-
SION RATIO
ICRI


8.4


8.4
INERTIA
TEST
WEIGHT
|W,]
Ib


3500


3500

                           B-3.50

-------
        By-Nameplate  Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE:  STUDEBAKER - PACKARD
YEAR: 1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
10,518
39, 345




49,863
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[wAC]
Ib
NR
NR



NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
10.1
10.4



10.3
CURB
WEIGHT
l*cl
Ib
3546
3038



3145
WHEEL-
BASE
[WB]
in.
120.5
116.5



117.3
OVERALL
LENGTH
IOAL]
in.
207.9
202.4



203.5
OVERALL
WIDTH
[OAW]
in.
75.7
75.8



75.8
ENGINE
DISPLACE-
MENT
|CID|
in'
289
199.8



218.7
COMPRES-
SION RATIO
[CR]
8.3
7.9



8.0
INERTIA
TEST
WEIGHT
(W,|
Ib
4000
3500



3605

                         B-3.51

-------
        By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: TOYOTA
                                                   YEAR: '972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



256,227


256, 227
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
I«AC)
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib



NR

NR
CURB
WEIGHT
l«cl
Ib



2160

2160
WHEEL-
BASE
IWBI
in.



94.9

94.9
OVERALL
LENGTH
(OAL)
in.



164.2

164.2
OVERALL
WIDTH
|OAW)
in.



61.3

61.3
ENGINE
DISPLACE-
MENT
ICID]
in3



105.7

105.7
COMPRES-
SION RATIO
ICRI



8.6

8.6
INERTIA
TEST
WEIGHT
[W,l
Ib



2466

2466

NAMEPLATE: TOYOTA
                                                   YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


6251
178,647


184,898
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib


NR
NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L|
Ib


NR
NR

NR
CURB
WEIGHT
[WCI
Ib


3148
2113

2148
WHEEL-
BASE
|WB]
in.


105.9
94.7

95.0
OVERALL
LENGTH
(OAL]
in.


184.1
161.8

162.5
OVERALL
WIDTH
(OAW)
in.


66.5
61.0

61.2
ENGINE
DISPLACE-
MENT
ICID]
in'


137.5
99.6

100.8
COMPRES-
SION RATIO
ICRI


8.8
8.7

8.7
INERTIA
TEST
WEIGHT
[W|l
Ib


3500
2412

2448

                           B-3.52

-------
        By-Nameplate Sales-Weighted  Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: TOYOTA
                                                YEAR:
. 1966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


732
15,182


15,814
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
(wAC|
Ib


NR
NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&1]
Ib


NR
NR

NR
CURB
WEIGHT
l«cl
Ib


2467
2211

2237
WHEEL-
BASE
IWBI
in.


105.3
95.3

95.7
OVERALL
LENGTH
[DAL)
in.


183.1
161.8

162.6
OVERALL
WIDTH
|OAW]
in.


66.6
61.0

61.2
ENGINE
DISPLACE-
MENT
|CID]
in3


115.7
115.7

115.7
COMPRES-
SION RATIO
ICR]


8.0
8.0

8.0
INERTIA
TEST
WEIGHT
|W,|
Ib


3250
2500

2530

                         B-3.53

-------
         By-Nameplate Sales-Weighted Averages
                   MARKET CLASS AND TOTALS
NAMEPLATE:
     . VOLKSWAGEN
                                                     YEAR:
                                                        1972

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



447,310


447,310
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*ACl
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&LI
It)



NR

NR
CURB
WEIGHT
iwcl
Ib



2134

2134
WHEEL-
BASE
[WBJ
in.



95.0

95.0
OVERALL
LENGTH
[OALI
in.



163.8

163.8
OVERALL
WIDTH
(OAW]
in.



63.0

63.0
ENGINE
DISPLACE-
MENT
ICIDj
in^



97.6

97.6
COMPRES-
SION RATIO
|CR|



7.3

7.3
INERTIA
TEST
WEIGHT
|W,)
Ib



2469

2469

NAMEPLATE: VOLKSWAGEN
                                                    YEAR:
                                                      ,. 1970

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



569,078


569, 078
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&Ll
Ib



NR

NR
CURB
WEIGHT
iwcl
Ib



2073

2073
WHEEL-
BASE
[WB|
in.



94.5

94.5

OVERALL
LENGTH
IOALI
in.



162.8

162.8

OVERALL
WIDTH
IOAWJ
in.



62.5

62.5

ENGINE
DISPLACE-
MENT
[CID]
in'



96.7

96.7

COMPRES-
SION RATIO
|CR)



7.5

7.5

INERTIA
TEST
WEIGHT
|W,]
Ib



2379

2379

                            B-3.54

-------
         By-Nameplate  Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: VOLKSWAGEN
                                                    YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



420,018


420,018
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L|
Ib



NR

NR
CURB
WEIGHT
iwcl
Ib



1909

1909
WHEEL-
BASE
|WB]
in.



94.5

94.5
OVERALL
LENGTH
[OAL|
in.



161.9

161.9
OVERALL
WIDTH
IOAWI
in.



61.2

61.2
ENGINE
DISPLACE-
MENT
[CID|
in3



82.2

82.2
COMPRES-
SION RATIO
|CR]



7.4

7.4
INERTIA
TEST
WEIGHT
|W,I
Ib



2170

2170

NAMEPLATE: VOLKSWAGEN
YEAR:'962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



192,571


192,571
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWACI
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
Ib



NR

NR
CURB
WEIGHT
l«cl
Ib



1760

1760
WHEEL-
BASE
|WB|
in



94.5

94.5
OVERALL
LENGTH
[OAL1
in.



161.0

161.0
OVERALL
WIDTH
|OAW|
in



NR

NR
ENGINE
DISPLACE-
MENT
|CID|
m3



72.7

72.7
COMPRES-
SION RATIO
ICR]



7.0

7.0
INERTIA
TEST
WEIGHT
|W|]
Ib



2083

2083

                           B-3.55

-------
        By-Nameplate Sales-Weighted Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: VOLKSWAGEN
YEAR:'958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES



78,225


78,225
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib



NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib



NR

NR
CURB
WEIGHT
iwcl
Ib



1699

1699
WHEEL-
BASE
[WB|
in.



94.5

94.5
OVERALL
LENGTH
[OAL]
in.



161.0

161.0
OVERALL
WIDTH
[OAW|
in.



NR

NR
ENGINE
DISPLACE-
MENT
ICIDI
in3



72.7

72.7
COMPRES-
SION RATIO
[CR]



6.6

6.6
INERTIA
TEST
WEIGHT
[W,l
Ib



2053

2053

                         B-3.56

-------
        By-Nameplate Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: VOLVO
YEAR: '972
»
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


44,831
2973


47, 804
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l»Ad
Ib


NR
NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
l"pu>
Ib


NR
NR

NR
CURB
WEIGHT
l«cl
Ib


2771
2619

2762
WHEEL-
BASE
[WB|
in.


104.0
96.5

103.5
OVERALL
LENGTH
[OAL]
in.


183.3
172.0

182.6
OVERALL
WIDTH
(OAWj
in.


68.1
67.0

68.0
ENGINE
DISPLACE-
MENT
|CID|
in3


133.2
121.0

132.4
COMPRES-
SION RATIO
|CR]


9.2
8.7

9.2
INERTIA
TEST
WEIGHT
[W,|
Ib


3100
2879

3086

NAMEPLATE: VOLVO
                                                   YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


43,027
1603


44,630
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib


NR
NR


POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&Ll
Ib


NR
NR


CURB
WEIGHT
[WCI
Ib


2735
2600

2730
WHEEL-
BASE
IWBI
in.


103.0
96.5

102.7
OVERALL
LENGTH
[OAL]
in.


183.1
173.3

182.8
OVERALL
WIDTH
|OAW)
in.


68.3
67.0

68.3
ENGINE
DISPLACE-
MENT
[CID]
«fl


129.8
121.0

129.5
COMPRES-
SION RATIO
ICRI


9.3
10.5

9.3
INERTIA
TEST
WEIGHT
[W|]
Ib


3072
3000

3070

                          B-3.57

-------
        By-Nameplate  Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: VOLVO_
YEAR: '966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


23,870
1,256


25,126
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"»d
Ib


NR
NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib


NR
NR

NR
CURB
WEIGHT
iwcl
Ib


2299
2392

2304
WHEEL-
BASE
IWBI
in.


102.4
96.5

102.1
OVERALL
LENGTH
|OAL]
in.


175.1
173.6

175.1
OVERALL
WIDTH
(OAW)
in.


63.75
67.0

63.9
ENGINE
DISPLACE-
MENT
|CID]
in"


108.5
108.5

108.5
COMPRES-
SION RATIO
ICR)


8.7
10.0

6.8
INERTIA
TEST
WEIGHT
(W,|
Ib


2553
2750

2563

NAMEPLATE
    •. VOLVO
                                                   YEAR: '"62

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


12,631
526


13,157
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib


NR
NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&U
Ib


NR
NR

NR
CURB
WEIGHT
(WC1
Ib


2413
2552

2419
WHEEL-
BASE
IWBI
in.


102.5
96.5

102.3
OVERALL
LENGTH
IOAL)
in.


175.3
173.0

175.2
OVERALL
WIDTH
IOAWI
in.






ENGINE
DISPLACE-
MENT
ICID)
in3


108.5
108.5

108.5
COMPRES-
SION RATIO
ICRI


8.5
9.5

8.5
INERTIA
TEST
WEIGHT
|W,|
Ib


2714
2750

2715

                           B-3.58

-------
         By-Nameplate  Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: _VOLVO_
YEAR: Jill.

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


44,831
2973


47, 804
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib


NR
NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L|
Ib


NR
NR

NR
CURB
WEIGHT
|WC1
Ib


2771
2619

2762
WHEEL-
BASE
[WB|
in.


104.0
96.5

103.5
OVERALL
LENGTH
(OAL|
in.


183.3
172.0

182.6
OVERALL
WIDTH
IOAWJ
in.


68.1
67.0

68.0
ENGINE
DISPLACE-
MENT
[CID]
in3


133.2
121.0

132.4
COMPRES-
SION RATIO
[CR]


9.2
8.7

9.2
INERTIA
TEST
WEIGHT
|W,|
Ib


3100
2879

3086

NAMEPLATE: VOLVO
YEAR:

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


43,027
1603


44,630
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib


NR
NR


POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L)
Ib


NR
NR


CURB
WEIGHT
(We)
Ib


2735
2600

2730
WHEEL-
BASE
[WB]
in.


103.0
96.5

102.7
OVERALL
LENGTH
IOALJ
in.


183.1
173.3

182.8
OVERALL
WIDTH
[OAW]
in.


68.3
67.0

68.3
ENGINE
DISPLACE-
MENT
[CID]
in3


129.8
121.0

129.5
COMPRES-
SION RATIO
[CR]


9.3
10.5

9.3
INERTIA
TEST
WEIGHT
|W|I
Ib


3072
3000

3070

                           B-3.57

-------
         By-Nameplate  Sales-Weighted Averages
                  MARKET CLASS AND TOTALS
NAMEPLATE: VOLVO
YEAR: '966

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


23, 870
1,256


25,126
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib


NR
NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&U
Ib


NR
NR

NR
CURB
WEIGHT
l«cl
Ib


2299
2392

2304
WHEEL-
BASE
IWBI
in.


102.4
96.5

102.1
OVERALL
LENGTH
IOAL]
in.


175.1
173.6

175.1
OVERALL
WIDTH
[OAW]
in.


63.75
67.0

63.9
ENGINE
DISPLACE-
MENT
[CID]
in'


108.5
108.5

106.5
COMPRES-
SION RATIO
|CR]


8.7
10.0

8.8
INERTIA
TEST
WEIGHT
|W|]
Ib


2553
2750

2563

NAMEPLATE: VOLVO
YEAR: 1962

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


12,631
526


13,157
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
i"*d
Ib


NR
NR

NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
It)


NR
NR

NR
CURB
WEIGHT
l«cl
Ib


2413
2552

2419
WHEEL-
BASE
IWBI
in.


102.5
96.5

102.3
OVERALL
LENGTH
IOAL)
in.


175.3
173.0

175.2
OVERALL
WIDTH
|OAW)
in.






ENGINE
DISPLACE-
MENT
ICIDI
in'


108.5
108.5

108.5
COMPRES-
SION RATIO
[CR]


8.5
9.5

8.5
INERTIA
TEST
WEIGHT
|W,I
Ib


2714
2750

2715

                           B-3.58

-------
        By-Nameplate Sales-Weighted  Averages
                 MARKET CLASS AND TOTALS
NAMEPLATE: VOLVO
YEAR: 1958

MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES


14,000



14,000
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib


NR


NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib


NR


NR
CURB
WEIGHT
[WCI
Ib


2183


2183
WHEEL-
BASE
[WB|
in.


102.5


102.5
OVERALL
LENGTH
[OAL]
in.


177


177
OVERALL
WIDTH
|OAW)
in.


NR


NR
ENGINE
DISPLACE-
MENT
[CID]
in'


97.6


97.6
COMPRES-
SION RATIO
[CR]


8.2


8.2
INERTIA
TEST
WEIGHT
|W|]
Ib


2500


2500

                         B-3.59

-------