EPA-460/3-73-006b
PASSENGER CAR WEIGHT
TREND ANALYSIS
VOLUME II
TECHNICAL DISCUSSION
U.S. ENVIRONMENTAL PROTECTION AGENCY
Office of Air and Water Programs
Office of Mobile Source Air Pollution Control
Emission Control Technology Division
Ann Arbor, Michigan 48105
-------
EPA-460/3-73-006b
PASSENGER CAR WEIGHT
TREND ANALYSIS
VOLUME II
TECHNICAL DISCUSSION
Prepared by
The Environmental Programs Group
The Aerospace Corporation
El Segundo, California 90245
Contract No. 68-01-0417
EPA Project Officer:
F. Peter Hutchins
Prepared for
U.S. ENVIRONMENTAL PROTECTION AGENCY
Office of Air and Water Programs
Office of Mobile Source Air Pollution Control
Emission Control Technology Division
Ann Arbor, Michigan 48105
January 1974
-------
This report is issued by the Office of Mobile Source Air Pollution Control,
Office of Air and Water Programs, Environmental Protection Agency, to report
technical data of interest to a limited number of readers. Copies of this
report are available free of charge to Federal employees, current contractors
and grantees, and non-profit organizations - as supplies permit - from the
Air Pollution Technical Information Center, Environmental Protection Agency,
Research Triangle Park, North Carolina 27711, or may be obtained, for a
nominal cost, from the National Technical Information Service, 5285 Port
Royal Road, Springfield, Virginia 22151.
This report was furnished to the U.S. Environmental Protection Agency
by The Aerospace Corporation, El Segundo, California, in fulfillment of
Contract No. 68-01-0417 and has been reviewed and approved for publication
by the Environmental Protection Agency. Approval does not signify that
the contents necessarily reflect the views and policies of the agency.
The material presented in this report may be based on an extrapolation of
the "State-of-the-art." Each assumption must be carefully analyzed by
the reader to assure that it is acceptable for his purpose. Results and
conclusions should be viewed correspondingly. Mention of trade names or
commercial products does not constitute endorsement or recommendation for
use.
Publication No. EPA-460/3-73-006b
-------
FOREWORD
This report, prepared by The Aerospace Corporation for
the Environmental Protection Agency, Division of Emission Control
Technology, presents the results of an analysis of the historical weight
trends of passenger cars sold in the United States over a 16-year period,
1958 through 1973.
The results of this study are presented in two volumes.
Volume I, Executive Summary, presents a brief, concise r.eview of
important findings and conclusions in the Highlights and Executive'Summary
sections. Volume II, Technical Discussion, provides a detailed discussion
of each study topic and is of interest primarily to the technical specialist.
In Volume II, the general analysis technique, parameters examined, and
data sources used are delineated in Section 2. Section 3 presents a graphical
display of study results, together with brief discussions of noted trends.
It illustrates trends for sales distribution, curb weight, inertia test weight
class, wheelbase and length, engine displacement, compression ratio, and
accessory weights. An appendix of tables is included to summarize all
parameters examined in terms of sales-weighted averages. These tables
include breakdowns by market class and by nameplate.
111
-------
ACKNOWLEDGMENTS
Appreciation is acknowledged for the guidance and assistance
provided by Dr. Karl H. Hellman and Mr. F. Peter Hutchins of the
Environmental Protection Agency, Division of Emission Control Technology,
who served as EPA Technical and Contract Project Officers, respectively-
for this study.
Mr. William Smalley was principally responsible for the
acquisition and analysis of the data presented herein. The following
additional personnel of The Aerospace Corporation also made valuable
contributions to the analyses performed under this contract.
L. Forrest
F. G. Ghahremani
D. Smith
N. DeLong
Merrill G. Hinton, Director
Office of Mobile Source Pollution
Approved by:
Toru lura, Associate Group Director /Joseph M^dtzer, Group Director
Environmental Programs ^Environmental Programs
Group Directorate Group Directorate
v
-------
HIGHLIGHTS
-------
HIGHLIGHTS
vn
-------
Table 1. Domestic 1973 Models - By Market Class
STANDARD SIZE CLASS
INTERMEDIATE SIZE CLASS
COMPACT SIZE CLASS
SUBCOMPACT SIZE CLASS
SPECIALTY CAR CLASS
AMC (Ambassador)
Buick (LeSabre, Electra, Centurion)
Cadillac (all except Eldorado)
Chevrolet (Caprice, Impala, Biscayne,
Bel Air)
Chrysler (including Imperial)
Dodge (Polara, Monaco)
Ford (LTD, Galaxie, Custom)
Lincoln (all except Mark IV)
Mercury (Monterey, Marquis)
Oldsmobile (Delta, 98)
Plymouth (Fury, Gran Sedan)
Pontiac (Catalina, Bonneville, Grand Ville)
AMC (Matador)
Buick (Century)
Chevrolet (Chevelle)
Dodge (Coronet, Charger)
Ford (Torino)
Mercury (Montego)
Oldsmobile (Cutlass)
Plymouth (Satellite)
Pontiac (Le Mans)
(1.4% of imports are in this class)
AMC (Hornet)
Buick (Apollo)
Chevrolet (Nova)
Dodge (Dart)
Ford (Maverick)
Mercury (Comet)
Oldsmobile (Omega)
Plymouth (Valiant)
Pontiac (Ventura)
(8.2% of imports are in this class)
AMC (Gremlin)
Chevrolet (Vega)
Ford (Pinto)
(90.4% of imports are in this class)
AMC (Javelin)
Buick (Riviera)
Cadillac (Eldorado)
Chevrolet (Camaro, Corvette,
Monte Carlo)
Dodge (Challenger)
Ford (Mustang, Thunderbird)
Lincoln (Mark IV)
Mercury (Cougar)
Oldsmobile (Toronado)
Plymouth (Barracuda)
Pontiac (Firebird, Grand Prix)
Vlll
-------
HIGHLIGHTS
An analysis was made of the historical weight trends of
passenger cars sold in the United States over a 16-year period, 1958 through
1973. Also examined were ancillary characteristics such as dimensional
trends, displacement and compression ratio trends, and power and luxury
item use trends.
Passenger cars have historically been divided by the industry
into five basic market classes (see Table 1): standard size, intermediate
size, compact size, subcompact size, and specialty cars. These market
classes are closely, but not exclusively, related to wheelbase dimensions.
The specialty class encompasses both large (e. g. , Cadillac Eldorado) and
small (e. g. , Mustang) high-performance or sports models. Within each
market class there are numerous corporations, domestic and foreign, pro-
ducing cars for U.S. sale under various nameplates (Chevrolet Impala and
Ford Galaxie 500 in the standard class, Chevrolet Nova and Plymouth Valiant
in the compact class, Ford Pinto and Volkswagen Beetle in the subcompact
class, etc. ). The number of car models sold in any given year runs in the
hundreds (304 domestic models in 1973). To determine an "average" weight
value for the overall market in any given year, it is necessary to proportionally
integrate the sales and weights of each car model or nameplate sold in that
year to arrive at a sales-weighted average weight value.
The weight trend analysis and examination of ancillary
characteristics resulted in the following findings.
A. Sales Trends
1. Total yearly sales of passenger cars in the U. S. have risen from about
3. 15 million in 1947 to 11. 34 million in 1973. Sales have been increasing
at an average rate of approximately 315, 000 units per year over this
26-year period after World War II. Sales in any given year, however,
can vary considerably from the norm due to general economic condi-
tions, strikes, etc.
IX
-------
2. Import car sales rose sharply from 1962 to 1970. Although sales
volume continued to rise from 1970 to 1973, their percent of total
sales remained relatively constant (approximately 15%).
3. In 1958, approximately 90% of all U.S. passenger cars were of the
standard size class. From 1958 the share of the market occupied by
the standard size car decreased dramatically, dropping to approxi-
mately 31% in 1973. This was occasioned by the introduction and
public acceptance of the smaller size market classes during this
period.
4. Subcompact sales more than doubled in the 1966-73 period. Sub-
compacts, in 1973, were the second-highest-selling market class
(approximately 23% of total sales). The intermediate class was a
close third in 1973, having approximately 20% of total sales.
5. The four major domestic corporations had 84. 5% of the total
passenger car sales in 1973. Adding Volkswagen, Datsun, and
Toyota to this group accounts for 93. 3% of the total sales. The four
domestics plus the top ten imports account for 98. 0% of the total
passenger car sales.
6. The percent sales distribution between the domestic corporations
has been relatively constant for the last 10 years. In 1973, General
Motors had 44% of total U.S. passenger car sales; Ford had 24%;
Chrysler had 14%; and American Motors had 3%.
B. Weight Trends
1. Passenger cars in all market classes have shown a marked and steady
increase in curb weight with time. This curb weight increase trend is
independent of manufacturer. For example, Chevrolet and Ford
standard size cars increased approximately 1100 Ib (33%) and 980 Ib
(29%), respectively, between 1956 and 1974. In the intermediate class,
the Fairlane/Torino series increased curb weight by approximately
1100 Ib (36%) from 1962 to 1974; the Chevelle increased curb weight
900 Ib (28%) from 1966 to 1974. In the compact class, from 1962 to
1974 the Chevy II/Nova series increased curb weight by 940 Ib (36%),
while the Valiant increased by 620 Ib (24%).
2. The intermediate class car of 1974 weighs about the same as the
standard size car of 1970 (approximately 4200 Ib curb weight).
Similarly, the compact car of 1974 has about the same curb weight
as the intermediate car of 1966 to 1970 (approximately 3300-3600 Ib).
x
-------
3. The overall sales-weighted curb weights of U. S. passenger cars
dropped sharply from the 1958 level (approximately 3700 Ib) to
approximately 3450 Ib in the 1960-64 period. This was due to the
introduction of compacts in I960 and high sales of both compacts
and intermediates in that period. Since 1964, sales-weighted curb
weights have risen steadily, reaching approximately 3650 Ib in 1973.
4. The overall U. S. sales-weighted inertia test weight average (including
domestic and foreign cars) has the same general pattern as curb
weight variation with time. It dropped sharply from the 1958 level
(3967 Ib) to its lowest value of 3712 Ib in 1961. Since 1961 there has
been a steadily rising sales-weighted inertia test weight trend,
reaching a new high value of 3968 Ib in 1973.
5. Curb and inertia test weight values for domestic passenger cars sur-
passed their 1958 levels in 1970 and appear to be on a still-rising
trend. For example, the sales-weighted inertia test weight average,
for domestic cars only, was 4223 Ib in 1973, compared with 4096 Ib
in 1958.
C. Dimensional Trends
1. Standard size Fords and Chevrolets have increased wheelbase approxi-
mately 6 in. (5%) and overall length from 15 to 22 in. (7 to 11%) in the
period 1957 to 1974. All market classes show a sharp increase in
overall length in 1973 and 1974, presumably due to safety bumper
provisions.
2. Domestic intermediate and compact models also have increased
wheelbase and overall length with time. Some domestic intermediates
are now using a shorter wheelbase for the 2-door model than for the
4-door model. The 1974 intermediates are as long (206 to 215 in. )
as some 1957-70 standard size cars (200 to 216 in. ). The 1974 compact
models (-197 in. ) are as long as 1962-66 intermediates (197 in. ).
D. Displacement and Compression Ratio Trends
1. In 1973, the U. S. total sales-weighted engine displacement was slightly
lower than in 1958. The average displacement of domestic passenger
cars was approximately 20 cu in. (7%) higher in 1973 than in 1958,
even though the sales of less-than-standard-size cars increased from
10% to 69% of total sales during this period. The sales-weighted dis-
placement of the standard size class increased nearly 67 cu in. (22%)
to a value of 371.4 cu in. in this same period.
2. The sales-weighted engine displacement of import models rose approxi-
mately 32 cu in. (43%) in the period 1958-1973.
XI
-------
3. The 1973 U.S. total sales-weighted compression ratio was the lowest
since 1962 (approximately 8.2). The import compression ratio rose
to 8. 15 in 1973 from 7. 0 in 1958. The impact of anticipated use of
lower octane unleaded gasoline has been forcing the trend of domestic
and U.S. total sales-weighted compression ratio values.
E. Accessory Equipment Trends
1. Air conditioning was installed on 73% of all domestic cars in 1973, up
from 8% in I960. It accounted for 73 Ib of weight per car in 1973 on
a sales-weighted basis, or approximately 1. 85% of the average curb
weight in 1973.
2. The other optional power and luxury items are also increasing in
popularity, accounting for 47 Ib per car in 1970, or approximately
1. 25% of the average curb weight in 1970. More and more of these
items (power brakes, power steering, power windows, radios, bucket
seats, etc.) are being made standard equipment and thus are no longer
accounted for as optional power equipment.
3. Air conditioning plus all other optional power and luxury items repre-
sented approximately 2. 9% of the passenger car curb weight in 1970.
This value dropped to 2. 6% in 1972 because some items that were
optional in 1970 became standard equipment in 1972.
4. Based on trends from 1966 to 1970, the combined value for air con-
ditioning plus all other power and luxury items (standard plus optional)
is estimated to be approximately 3. 2% of the curb weight in 1973.
XII
-------
CONTENTS
-------
CONTENTS
FOREWORD iii
ACKNOWLEDGMENTS v
HIGHLIGHTS vii
1. INTRODUCTION 1-1
1. 1 Background, Objectives, and Scope 1-1
1. 2 Acquisition of Relevant Data 1-2
1. 3 Method of Reporting 1-2
2. ANALYSIS METHOD 2-1
2. 1 Technique Employed 2-1
2. 2 Parameters Examined 2-2
2.2. 1 Passenger Car Weight Parameters 2-3
2. 2. 2 Passenger Car Dimensional Parameters 2-7
2. 2. 3 Engine Characteristics 2-7
2. 3 Market Classes 2-8
3. ANALYSIS RESULTS 3-1
3. 1 Passenger Car Sales Distributions 3-3
3. 1. 1 Total U. S. Car Sales 3-3
3. 1. 2 U. S. Sales Breakdown 3-4
3.1.3 General Motors Corporation Sales
Breakdown 3-9
3. 1.4 Ford Motor Company Sales Breakdown 3-10
3. 1. 5 Chrysler Corporation Sales
Breakdown 3-11
3. 1. 6 American Motors Corporation Sales
Breakdown 3-12
3. 1.7 Chevrolet Division Sales Breakdown 3-13
3. 1. 8 Ford Division Sales Breakdown 3-14
Xlll
-------
CONTENTS (Continued)
3. 1.9 Import Sales Breakdown 3-15
3. 1. 10 Comments on Passenger Car Sales
Distributions 3-16
3. 2 Curb Weight Trends - by Nameplate 3-17
3. 2. 1 Standard Size Cars 3-17
3. 2. 2 Intermediate Size Cars 3-18
3. 2. 3 Compact Size Cars 3-18
3. 2. 4 Subcompact Size Cars 3-19
3. 2. 5 Specialty Car Class 3-20
3. 2. 6 Imports 3-20
3. 2. 7 Comments on Nameplate Curb Weight
Trends 3-21
3. 3 Sales-Weighted Weight Trends 3-23
3.3. 1 Overall U.S. Passenger Cars 3-23
3. 3. 2 U. S. Breakdown by Market Class 3-24
3. 3. 3 U.S. Breakdown by Corporation 3-25
3.3.4 General Motors Breakdown by Division 3-26
3. 3. 5 Ford Breakdown by Division 3-26
3. 3. 6 Chrysler Breakdown by Division 3-27
3. 3.7 Import Breakdown by Manufacturer 3-27
3. 3. 8 Chevrolet Division Breakdown by Market
Class 3-30
3. 3. 9 Ford Division Breakdown by Market
Class 3-31
3.3. 10 Overall U.S. Inertia Test Weight Matrix 3-32
3. 3. 11 Comments on Sales-Weighted Weight
Trends 3-34
3. 4 Dimensional Trends 3-35
3. 4. 1 Typical Wheelbase and Length Trends 3-35
3.4.2 Sales-Weighted Dimensional Trends 3-39
3. 4. 3 Comments on Dimensional Trends 3-43
xiv
-------
CONTENTS (Continued)
3. 5 Engine Displacement and Compression Ratio
Trends 3-45
3. 5. 1 Engine Displacement 3-45
3. 5. 2 Compression Ratio 3-47
3. 5. 3 Comments on Engine Displacement and
Compression Ratio Trends 3-48
3. 6 Accessory Weight Trends 3-49
3. 6. 1 Percent Cars Equipped 3-49
3. 6. 2 Sales-Weighted Weight Trends 3-50
3. 6. 3 Percent of Curb Weight 3-51
3. 6. 4 Comments on Optional Power and Luxury
Item Trends 3-51
REFERENCES 3-53
APPENDIXES
A. SPECIFIC DATA SOURCES AND USE A-l
B. TABLES OF SALES-WEIGHTED AVERAGES B-l
TABLES
1. Domestic 1973 Models - By Market Class viii
2-1. Inertia Weight as a Function of Loaded Weight *, 2-4
2-2. 1973 Models - By Market Class 2-9
3-1. 1972 Sales by Corporation 3-7
3-2. 1972 Sales by Nameplate 3-7
3-3. Inertia Test Weight Matrix -- 1958 to 1973 3-32
xv
-------
FIGURES
3-1. U.S. Total Passenger Car Sales 3-3
3-2. U.S. Total Passenger Car Sales (Percent) 3-3
3-3. Passenger Car Sales by Market Class 3-4
3-4. Passenger Car Sales by Market Class (Percent) 3-4
3-5. 1973 Sales by Market Class (Monthly) 3-5
3-6. 1973 Sales by Market Class (Cumulative Total by Month) . . . 3-5
3-7. Passenger Car Sales by Corporation 3-6
3-8. Passenger Car Sales by Corporation (Percent) 3-6
3-9. 1972 U.S. Sales by Corporation 3-8
3-10. 1972 U.S. Sales by Nameplate 3-8
3-11. General Motors Sales by Market Class 3-9
3-12. General Motors Sales by Division 3-9
3-13. Ford Motor Co. Sales by Market Class 3-10
3-14. Ford Motor Co. Sales by Division 3-10
3-15. Chrysler Corp. Sales by Market Class 3-11
3-16. Chrysler Corp. Sales by Division 3-11
3-17. American Motors Corp. Sales by Market Class 3-12
3-18. Chevrolet Division Sales by Market Class 3-13
3-19. Ford Division Sales by Market Class 3-14
3-20. Import Sales by Manufacturer: (a) European, (b) Japanese . . 3-15
3-21. Passenger Car Curb Weight Trends by Nameplate
(Standard) 3-17
xvi
-------
FIGURES (Continued)
3-22. Passenger Car Curb Weight Trends by Nameplate
(Intermediate) 3-18
3-23. Passenger Car Curb Weight Trends by Nameplate
(Compact) 3-19
3-24. Passenger Car Curb Weight Trends by Nameplate
(Subcompact) 3-19
3-25. Passenger Car Curb Weight Trends by Nameplate
(Specialty) 3-20
3-26. Passenger Car Curb Weight Trends by Nameplate
(Imports) 3-21
3-27. Passenger Car Curb Weight Trends (Sales Weighted) 3-23
3-28. Passenger Car Inertia Weight Trends (Sales Weighted) 3-23
3-29. Curb Weight Variation by Market Class, U.S. Total
(Sales Weighted) 3-24
3-30. Inertia Weight Variation by Market Class, U.S. Total
(Sales Weighted) 3-24
3-31. Curb Weight Variation by Corporation (Sales Weighted) 3-25
3-32. Inertia Weight Variation by Corporation (Sales Weighted) . . . 3-25
3-33. General Motors Curb Weight Variation by Division
(Sales Weighted) 3-26
3-34. Ford Curb Weight Variation by Division (Sales Weighted) . . . 3-26
3-35. Chrysler Curb Weight Variation by Division (Sales Weighted). 3-27
3-36. Import Curb Weight Variation by Manufacturer:
(a) European, (b) Japanese (Sales Weighted) 3-28
3-37. Import Inertia-Weight Variation by Manufacturer:
(a) European, (b) Japanese (Sales Weighted) 3-29
xvii
-------
FIGURES (Continued)
3-38.
3-39.
3-40.
3-41.
3-42.
3-43.
3-44.
3-45.
3-46.
3-47.
3-48.
3-49.
3-50.
3-51.
3-52.
3-53.
Chevrolet Curb Weight Variation by Market Class
(Sales Weighted)
Chevrolet Inertia Weight Variation by Market Class
(Sales Weighted)
Ford Curb Weight Variation by Market Class (Sales Weighted)
Ford Inertia Weight Variation by Market Class
(Sales Weighted)
Standard Class Wheelbase Trends, Nameplate Examples . . .
Intermediate Class Wheelbase Trends, Nameplate Examples .
Compact Class Wheelbase Trends, Nameplate Examples . . .
Domestic Subcompact Class Wheelbase Trends, Nameplate
Examples
Import Subcompact Class Wheelbase Trends, Nameplate
Examples
Standard Class Overall Length Trends, Nameplate Examples.
Intermediate Class Overall Length Trends, Nameplate
Examples
Compact Class Overall Length Trends, Nameplate Examples.
Domestic Subcompact Class Overall Length Trends,
Nameplate Examples
Import Subcompact Class Overall Length Trends,
Nameplate Examples
Wheelbase Trends, U.S. Total, Domestic, and Imports
(Sales Weighted)
Wheelbase Trends by Domestic Market Class and Total
Imports (Sales Weighted)
3-30
3-30
3-31
3-31
3-35
3-35
3-36
3-36
3-36
3-37
3-37
3-38
3-38
3-38
3-39
3-40
XVlll
-------
FIGURES (Continued)
3-54. Overall Width Trends, U.S. Total, Domestic, and Imports
(Sales Weighted) 3-41
3-55. Overall Width Trends by Domestic Market Class and Total
Imports (Sales Weighted) 3-41
3-56. Overall Length Trends, U.S. Total, Domestic, and Imports
(Sales Weighted) 3-41
3-57. Overall Length Trends by Domestic Market Class and
Total Imports (Sales Weighted) 3-41
3-58. Total Overhang Trends, U.S. Total, Domestic, and Imports
(Sales Weighted) 3-42
3-59. Total Overhang Trends by Domestic Market Class and
Total Imports (Sales Weighted) 3-42
3-60. Engine Displacement Trends, U.S. Total, Domestic, and
Imports (Sales Weighted) 3-45
3-61. Engine Displacement Trends by Domestic Market
Class and Total Imports (Sales Weighted) 3-46
3-62. Compression Ratio Trends, U.S. Total, Domestic, and
Imports (Sales Weighted) 3-47
3-63. Compression Ratio Trends by Domestic Market Class and
Total Imports (Sales Weighted) 3-47
3-64. Power and Luxury Item Use Trends, Domestic Only- 3-49
3-65. Optional Power and Luxury Item Weight Trends, Domestic
Only (Sales Weighted) 3-50
3-66. Optional Power and Luxury Items as a Percentage of Curb
Weight, Domestic Only (Sales Weighted) 3-51
xix
-------
I. INTRODUCTION
-------
SECTION 1
INTRODUCTION
1. 1 BACKGROUND, OBJECTIVES, AND SCOPE
Concern over the nation's steadily increasing consumption of
automotive petroleum fuel has prompted many investigations of causal
relationships and of methods whereby automotive gasoline consumption
can be reduced. One such well-known relationship is the decrease in fuel
economy (miles per gallon) that occurs as vehicle weight increases.
Passenger car fuel economy is essentially inversely proportional to vehicle
weight (Ref. 1 1) when driven over the EPA Urban Dynamometer Test
Schedule (Ref. 1-2).
Despite the fact that the major specifications (including
vehicle weight) of domestic and import passenger cars sold in the U. S. are
published every year in various trade journals and magazines, there has
not been a clear and definitive picture available as to how passenger car
weight has been varying from year to year. Although it has been clear to
the eye that certain car models have been getting wider, longer, and
ostensibly heavier, the total number of car models available and the varia-
tion in model mix have prevented a definitive picture of overall or sales-
weighted passenger car weight variations with time.
For example, passenger cars have historically been divided
by the industry into five basic market classes: standard size, intermediate
size, compact size, subcompact size, and specialty cars. The specialty
class encompasses both large (e. g. , Cadillac Eldorado) and small (e. g. ,
Mustang) high performance or sports models. Within each market class
there are numerous corporations, domestic and foreign, producing cars
for U.S. sale under various nameplates (Chevrolet Impala and Ford Galaxie
500 in the standard class, Chevrolet Nova and Plymouth Valiant in the
1-1
-------
compact class, Ford Pinto and Volkswagen Beetle in the subcompact class,
etc). The number of car models sold in any given year runs in the hundreds
(304 domestic models in 1973), thus simplistic observations of the weight
trends of the overall passenger car market are not meaningful. To determine
an "average" weight value for the overall market in any given year it is
necessary to proportionally integrate the sales and weights of each car model
or nameplate sold in that year to arrive at a sales-weighted average weight
value.
Therefore, the present study was initiated with the objective
of identifying, quantifying, and summarizing the historical weight trends of
passenger cars sold in the United States over a 16-year period, 1958 through
1973.
The principal efforts of the study were limited to weight
trends; however, ancillary characteristics such as dimensional trends,
displacement and compression ratio trends, and power and luxury item use
trends were also examined.
1. 2 ACQUISITION OF RELEVANT DATA
Nearly all of the data reported herein were acquired and
developed between 1 May 1973 and 15 January 1974 from information avail-
able in the open literature. Principal data sources were automotive trade
journals or reference books covering the period 1958 to 1973. Supple-
mentary registration data for import cars by model breakdown were obtained
from the R. L. Polk Company.
Specific data sources and their use are described in
Appendix A.
1. 3 METHOD OF REPORTING
The results of the study are reported in the following order
and context.
1-2
-------
Section 2 - Analysis Method
An identification of the general analysis technique employed and the
parameters examined; a definition of the market class breakdown
used.
Section 3 - Analysis Results
A graphical display of study results with brief discussions of noted
trends. Includes: (a) passenger car sales distribution trends with
breakdowns by market class, by corporation (domestic and foreign),
and by selected divisions of domestic corporations; (b) passenger
car curb-weight trends for selected car nameplates, with a further
breakdown by market class; (c) the sales-weighted weight trends of
passenger cars with breakdown by market class, by corporation
(domestic and foreign), and by selected divisions of domestic corpora-
tions; (d) an inertia test weight matrix that describes the sales and
percent sales (of the yearly total) for each inertia test weight class
as used for exhaust emission compliance testing (as defined in
Ref. 1-2); (e) typical wheelbase and length trends (by market class
with nameplate examples), together with overall sales-weighted
dimensional trends; (f) engine displacement and compression ratio
trends; and (g) accessory weight trends.
Appendix of Tables
Includes summary tables of all parameters examined in terms of
sales-weighted averages. Includes breakdowns by market class,
combined market classes, and by nameplate. The nameplate tables
are limited to the selected years of 1958, 1962, 1966, 1970, and
1972.
1-3
-------
2. ANALYSIS METHOD
-------
SECTION 2
ANALYSIS METHOD
This section discusses the analysis methods and assumptions
used to evaluate the various passenger car parameters addressed in this
study. Three broad parametric categories were considered: vehicle weights,
body dimensions, and engine characteristics.
In performing the analyses, certain general assumptions were
made as dictated by the availability of pertinent data. For example, the
reported percentage of factory installations for a given option (6- or 8-
cylinder engines, air conditioning, etc. ) for a particular model year was
assumed to apply to the reported sales for that calendar year. This assump-
tion was adhered to throughout, with the exception of a few isolated cases
where sales for two consecutive model years were separately reported with-
in a single calendar year. It was also assumed that all vehicles were
equipped with the conventional 4-, 6-, or 8-cylinder standard engines. No
attempt was made to account for any weight increase due to optional,
nonstandard high-performance engines because of the lack of specific sales
data. The study was also limited to factory installations of optional equip-
ment, since sufficient data were not available on aftermarket sales.
Specific data sources and their use are further described in
Appendix A.
2. 1 TECHNIQUE EMPLOYED
The technique employed to determine the sales-weighted value
of a given parameter consisted of (a) determining the sales for a given model
class, (b) evaluating the vehicle parameters of interest (as discussed in
Section 2. 2), and (c) calculating the sales-weighted average value according
to the relationship
2-1
-------
f Si Pi
n
where
P~ = Sales-weighted average value of a given parameter P
Si = Total sales for a given car model class
Pi = Effective value of a given parameter P for that car
model class
n = Total number of car model classes evaluated
The term "car model class" as used herein is defined as a
single reported sales category that encompasses more than one model. For
example, in 1972, a total of 98 domestic car model classes for which sales
data were reported encompasses a total of 297 different models.
2. 2 PARAMETERS EXAMINED
As previously pointed out, three broad categories of vehicle
parameters were examined and sales-weighted trends developed. These
included weights, body dimensions, and engine characteristics.
Passenger car weight trends included the evaluation of curb
weight, inertia weight, air conditioning weight, and those power and luxury
items for which the percentage of factory installations was reported for a
given model year.
Dimensional trends included wheelbase, overall length, over-
all width, and total overhang.
Engine characteristics included displacement and compression
ratio. Horsepower was not evaluated because of differing criteria between
domestic and imported cars in combination with the change from gross to
net horsepower rating for domestic cars commencing in 1972.
2-2
-------
2- 2. 1 Passenger Car Weight Parameters
Two basic passenger car weight parameters were examined:
curb weight and inertia weight. To evaluate these weights on a consistent
basis, it was necessary to start with the shipping weight and add a series of
delta weights to arrive at the curb weight according to the relationship
W = W , + AW + AW . + AW + AW + AW,. -f AW
c sh e at ac pe li gas
where
W = Curb weight
W , = Average shipping weight of all models within a given
car model class
AW = Effective additional engine weight due to a mix of more
than one engine size (e. g. , 6- and 8-cylinder) in the
same model
AW = Effective weight change due to the use of automatic
transmission
AW = Effective weight change due to the use of air conditioning
3, C
AW = Effective weight change due to the use of power brakes,
P6 power disc brakes, power steering, power seats and
power side windows, and power tailgate windows
(station wagons only)
AW . = Effective weight change due to the use of luxury items
1 such as radios, vinyl top, and bucket seats
AW = Weight of a full tank of gasoline
gas
The term "effective weight", as used above, is defined to be the
absolute weight of a given item multiplied by the percentage of cars equipped
with that item. For example, if an air conditioning unit weighs 100 Ib and
2-3
-------
90% of the cars in a given model class are equipped with air conditioning,
then the effective weight AW to be added to all cars in that class would be
SL C
100 X 0. 9, or 90 Ib.
The loaded vehicle weight W, has been calculated as defined
in the Federal Register; Section 85. 002 (Ref. 1-2):
W, = W f 300 Ib
1 c
The inertia weight W. is a function of W,, as defined in the
& i 1
Federal Register, Section 85. 073-15 (Ref. 1-2) and presented in Table 2-1.
Table 2-1. Inertia Weight as a Function of Loaded Weight
Loaded vehicle weight,
Ib
Equivalent inertia
weight, Ib
Up to 1125
1126 to 1375
1376 to 1625
1626 to 1875
1876 to 2125
2126 to 2375
2376 to 2625
2626 to 2875
2876 to 3250
3251 to 3750
3751 to 4250
4251 to 4750
4751 to 5250
5251 to 5750
5751 to above
1000
1000
1500
1750
2000
2250
2500
2750
3000
3500
4000
4500
5000
5500
5500
2-4
-------
2. 2. 1. 1
Shipping Weight (W , )
As previously pointed out, the car model class for which
a single sales total was reported included more than one model (2-door
sedan, 4-door sedan, 2-door hardtop, etc. ). To arrive at a single shipping
weight corresponding to the sales category, the arithmetic mean for all
models for that sales category was used as the representative shipping
weight, based upon the shipping weights for each model as reported in
Ref. 2-1.
2.2.1.2 Engine Weight (AW )
It was also necessary to account for the difference in
weight for a given car model equipped with different standard engines
(e. g. , 6- or 8-cylinder). This engine weight delta was evaluated by first
determining the difference between the average shipping weight of all 8-
cylinder models, for example, compared to all 6-cylinder models. Dif-
ferences between 4- and 6-cylinder models were accounted for in the same
fashion. This weight difference was then multiplied by the percentage of
cars equipped with the heavier engines and the resulting AW added to the
average weight of the lighter car to obtain an effective weight for the mix.
For example, if the average shipping weight of 8-cylinder cars in a given
model class was 3760 Ib, and the average weight of the 6-cylinder models
was 3600 Ib, with 80% of the cars equipped with 8-cylinder engines, the
resulting effective engine weight change AW to be added to the shipping
weight of the 6-cylinder cars is (0. 8) x (3760 3600), or 128 Ib. This
results in an effective shipping weight for all 6- and 8-cylinder models of
that class of 3728 Ib.
2. 2. 1. 3 Automatic Transmission Weight
The effective weight change due to the use of an automatic
transmission was accounted for in a similar fashion. It is of interest that
the change in weight due to the use of the automatic transmission has been
2-5
-------
steadily decreasing over the time span covered by this study and currently
results in essentially no weight penalty.
2. 2. 1. 4 Air Conditioning Weight (AW )
cL C
The weight increase attributable to air conditioning was
determined in a similar fashion. Although the weight of an air conditioning
unit has decreased somewhat over the years, the dramatic increase in the
number of factory installations (73% in 1973) has resulted in a sales-
weighted effective AW of 73 Ib per passenger car (domestic only) for
3t C
1973.
2. 2. 1. 5 Power Equipment Weight (AW g)
The power equipment items that were considered were based
on items for which the percentage of factory installations was reported.
These included power drum brakes, power disc brakes, power steering,
power seats, and power side and tailgate windows. The weight of each unit
was determined from Ref. 2-1 and multiplied by the percentage of a given
model so equipped (Ref. 2-2) to obtain the effective weight for each item.
These were then summed, together with the luxury items, below, to obtain
a single value for power and luxury items, the value of which was then sales-
weighted to obtain the trend value reported.
2. 2. 1. 6 Luxury Items Weight (AW,.)
Luxury items considered included radios, bucket seats, and
vinyl tops. The same procedure was used as for the power equipment items.
2. 2. 1. 7 Gasoline Weight (AW )
6 gas7
The weight of gasoline added to the shipping weight was taken
to be that of a full tank at 6 Ib-per gallon (Ref. 2-3).
2-6
-------
2. 2. 2 Passenger Car Dimensional Parameters
The dimensional characteristics evaluated included the wheel-
base, overall length, and overall width. A fourth parameter, total overhang,
was derived from the length and wheelbase, such that
Total Overhang = Overall Length - Wheelbase
This derived parameter is indicative of the rate at which
the overall length has exceeded wheelbase increases.
When a different wheelbase and overall length was reported
for 2-door and 4-door models (e. g. , 1972 Chevelle, Torino) the average
value of each was used since a sales breakdown between the 2-door and 4-
door models was not available.
2. 2. 3 Engine Characteristics
Two basic engine characteristics were evaluated, displace-
ment in cubic inches (CID) and compression ratio (CR). In each case, the
technique employed was to determine the effective values based on the
percentage of cars within a given model class equipped with differing engines.
Atypical case is illustrated by the 19*70 American Motors
Javelin, available with either a 6-cylinder engine (232 CID and 8. 5 CR) or
the V-8 (304 CID and 9. 0 CR), with 79- 7% of the cars equipped with the
V-8 engine and 20. 3% equipped with the 6-cylinder engine. In this instance,
the two engine characteristics would be:
CID = (232)(. 203) + (304)(. 797) = 289-4
CR = (8. 5)(.203) + (9. 0)(.797) = 8.9
These two effective values were then used in determining the
sale-weighted values.
2-7
-------
2. 3 MARKET CLASSES
The industry classification of standard market classes as
delineated in the Automotive News Almanac (Ref. 2-2) was used throughout
for comparing sales and sales-weighted parameters.
These market classes for domestic cars include: standard
size, intermediates, compacts, subcompacts, and specialty cars. The
1973 domestic models are listed by market class in Table 2. 2 Also shown
is a breakdown by body style (4-door sedan, 2-door hardtop, etc. ) from
which it can be seen that a total of 304 domestic models were offered for
1973 compared to 297 for 1972.
The market classes are closely, but not exclusively, related
to wheelbase (WB). The specialty cars represent a mixed class that covers
the complete range of market classes as far as wheelbase is concerned,
from the Corvette (98-in. WB) to the Eldorado (126-in. WB). This class
represents cars having more luxurious appointments, special body styling,
and/or larger engines and higher performance than those in the other four
market classes.
The import cars are not generally categorized by market
class. However, for this report, they were grouped by market class
according to the following wheelbase ranges:
Wheelbase,
Class in.
Subcompact 100 or less
Compact 101 to 111
Intermediate 112 to 118
Standard Size 119 or more
None of the import cars have been categorized as specialty
cars.
2-8
-------
Table 2-2. 1973 Models - By Market Class
SUBCOMPACTS
Gremlin
Pinto
Vega
COMPACTS
Apollo
Comet
Dart
Hornet
Maverick
Nova
Omega
Valiant
Ventura
INTERMEDIATES . . .
Century
Chevelle
Coronet-Charger
Cutlass
LeMans
Matador
Montego
Satellite
Torino
STANDARD SIZE
Ambassador
Buick
Cadillac
Chevrolet
Chrysler
Imperial
Dodge
Ford
Lincoln
Mercury
Oldsmobile
Plymouth
Pontiac
SPECIALTY CARS
Barracuda
Comoro
Challenger
Corvette
Cougar
Eldorado
Firebird
Grand Prix ....
Javelin
Mark IV
Monte Carlo . . .
Mustang
Riviera
Thunderbird ....
Toronado
Current '73 Totals . . .
72 Totals (End
of Model Year)
4-dr.
S«d.
0
0
. 0
0
. 12
1
1
2
1
1
2
1
1
. 2
. 21
2
3
2
2
3
1
3
2
3
. 33
1
2
3
3
4
0
3
4
2
4
2
3
2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
66
62
2-dr.
S.d.,
Coupe
5
1
2
2
22
2
2
2
2
2
4
2
2
4
17
3
3
2
3
4
0
0
2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
12
0
2
0
1
0
1
4
1
0
0
3
0
0
0
0
56
28
4-dr.
Hard-
top
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
31
0
5
2
2
4
1
2
3
0
2
5
2
3
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
31
38
2-dr.
Hard-
top
0
0
0
0
3
0
0
2
0
0
0
0
1
0
13
0
0
1
0
0
1
4
2
5
36
1
5
2
3
3
1
3
3
2
4
4
2
3
15
2
0
1
0
2
0
0
0
2
1
0
4
1
1
1
67
86
Conv.
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
4
0
1
0
1
0
0
0
0
0
0
1
0
1
5
0
0
0
1
2
1
0
0
0
0
0
1
0
0
0
9
17
Wagon
2
0
1
1
1
0
0
0
1
0
0
0
0
0
34
4
10
5
2
2
1
2
5
3
38
1
2
0
6
2
0
5
6
0
3
4
5
4
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
75
66
1973
Total
7
1
3
3
38
3
3
6
4
3
6
3
4
6
85
9
16
10
7
9
3
9
11
11
142
3
15
7
15
13
2
13
16
4
13
16
12
13
32
2
2
1
2
4
2
4
1
2
1
3
5
1
1
1
304
(Final
1772
Total)
( 7)
( D
( 3)
( 3)
( 23)
( 0)
( 3)
( 6)
( 3)
( 3)
( 2)
( 0)
( 4)
( 2)
( 81)
( 10)
( 10)
( 10)
( "I
( 8)
( 3)
( 9)
( ID
( 9)
(156)
( 6)
( 16)
( 7)
( U)
( M)
( 2)
( 14)
( 19)
( 3)
( 15)
( 13)
( 16)
( 17)
( 30)
i 2)
( D
( 2)
( 2)
( 4)
( 2)
( -<)
( D
( 2)
( D
( D
( 5)
( D
i D
( D
(297)
297
2-9
-------
3. ANALYSIS RESULTS
-------
SECTION 3
ANALYSIS RESULTS
This section presents the overall results of the study analysis.
Due to the nature of the subject, the results are necessarily presented
graphically, to illustrate historical variations in passenger car weight and
selected ancillary characteristics as a function of time. In general, the
curves are self-explanatory and require little discussion.
The following subsections segregate the study results into
the general areas of:
a. Passenger car sales distributions
b. Curb weight trends
c. Sales-weighted weight trends
d. Dimensional trends
e. Engine displacement and compression ratio trends
f. Accessory weight trends
At the conclusion of each subsection, brief comments pertinent to the material
illustrated are presented.
As will be noted, the variation with time of many of the
parameters will be wide, with no apparent reason for the variation. In
some cases, the variation is due to model changes that shift the balance
in market class mix and sales distributions. For the specialty car market
class, for example, the fact that it encompasses both small and large high-
performance sports-car models makes it extremely difficult to completely
define the reasons for the trends noted.
Therefore, the data are presented with a minimum of discussion;
where possible, meaningful trends or discontinuities are addressed.
Tables of sales-weighted values for all the parameters
examined are given in Appendix B.
3-1
-------
-------
3. 1
3. 1. 1
PASSENGER CAR SALES DISTRIBUTIONS
Total U.S. Car Sales
The total passenger car sales (as evidenced by registrations)
per year in the U. S. in the period 1947 through 1973 are shown in Figure
3-1. Also shown are the corresponding sales values for cars manufactured
by domestic and foreign corporations. The percent sales split between
domestic and foreign automakers is depicted in Figure 3-2.
The generally- rising- with-time sales characteristic of
Figure 3-1 is interrupted in 1970 due to the General Motors strike during
that period. As can be noted in Figure 3-2, the rapid increase in import
car sales from 1962 to 1970, when sales were essentially tripled, leveled
off in the 1970-72 period to approximately 15% of the total U. S. passenger
car market. However, import sales rose again in 1973 to approximately
15. 5% of total U. S. sales.
10
SALES,
MILLIONS
- *
U.S. TOTAL
DOMESTIC
s^^_l
O IMPORTS
1947 1950 1955 1960 1965 1970 1973
Figure 3-1. U.S. Total
Passenger Car Sales
100
90
70
60
SALES 50
40
30
20
10
DOMESTIC
IMPORTS
I I
1947 1950 1955 1960 1965 1970 1973
Figure 3-2. U.S. Total
Passenger Car Sales
(Percent)
3-3
-------
3. 1.2
U. S. Sales Breakdown
The breakdown of U. S. passenger car sales by market class
is shown in Figures 3-3 and 3-4 in terms of sales volume and percent of
total sales, respectively. Although the market class percentage mix varies
considerably over the 16-year period shown, the decrease in the share of the
market occupied by the standard size car is dramatic; the other market
classes have risen proportionally, with the subcompact class showing the
most significant gains in recent years. In 1958, approximately 90% of all
U.S. passenger cars were of the standard size class.
SALES, 2 5
MILLIONS '
STANDARD
SUBCOMPACT
INTERMEDIATE
COMPACT
SPECIALTY
1958 1962 1966 1970 1973
Figure 3-3. Passenger Car
Sales by Market Class
900-
so
70
60
% SALES 50
40
30
STANDARD
COMPACT
INTERMEDIATE
iLIBCOMPACT
SPECIALTY
I I I
1*958 1962 1966 1970 1973
Figure 3-4. Passenger Car
Sales by Market Class
(Percent)
3-4
-------
Figures 3-5 and 3-6 show monthly sales variations by market
class for calendar year 1973. Figure 3-5 illustrates month-to-month sales
variations and Figure 3-6 the cumulative variation by month throughout the
year. As can be noted, the sales distribution by market class remained
relatively constant throughout the year. The decline in sales of the standard
size class was evident at the beginning of the year, as was the attendant
general increase in percentage sales of the subcompact, compact, and
specialty car classes. The intermediate size class change from 1972 to
1973 (and throughout 1973) was quite small.
40 ._
30
10
40
30
20
10
JJ
CY 1973
Figure 3-5. 1973 Sales by Market Class (Monthly)
SOLID SYMBOLS DENOTE PERCENTAGES FOR 1972
SUBCOMPACT
-a a—
INTERMEDIATE
0 Cv
COMPACT
SPECIALTY
J J
CY 1973
Figure 3-6. 1973 Sales by Market Class
(Cumulative Total by Month)
3-5
-------
Figures 3-7 and 3-8 depict the share of the market attributed
to major domestic corporations and the total of foreign manufacturers, again
in terms of sales volume and percent of total sales . As can be seen, the
percent of the market occupied by each domestic corporation has been rela-
tively constant over a prolonged period of time.
SALES, ,
MILLIONS -
GENERAL MOTORS
FORD
ALL FOREIGN
CHRYSLER
AMERICAN MOTORS
1958 1962 1966 1970 1973
Figure 3-7. Passenger Car Sales
by Corporation
GENERAL MOTORS
% SALES 30 -
1962
1966
ALL FOREIGN
AMERICAN MOTORS
1970 1973
Figure 3-8. Passenger Car Sales
by Corporation (Percent)
Tables 3-1 and 3-2 and Figures 3-9 and 3-10 provide a finer
breakdown of sales by corporation and by nameplate for the year 1972.
Table 3-1 lists 1972 sales by domestic corporation and import nameplate,
whereas Table 3-2 lists all sales by nameplate. In both cases, the largest
producers are counted first, and the cumulative U. S. total sales percentage
developed accordingly. Figures 3-9 and 3-10 present the same information
graphically.
3-6
-------
As can be noted, the four domestic corporations had 85.4%
of the total U. S. passenger car sales in 1972. Adding Volkswagen, Datsun,
and Toyota to this group accounts for 94. 3% of the total sales. The four
domestics plus the top ten imports account for 97. 95% of the total 1972 sales.
Table 3-1. 1972 Sales by Corporation
CORP.
CM
FORD
CHRYS.
V-W
AMC
TOYOTA
OTHER IMPORTS
DATSUN
CAPRI
OPEL
FIAT
VOLVO
MAZDA
M-B
COLT
CHECKER & MISC.
SALES/YEAR
4, 366, 536
a, 398, 839
1,357,061
447,313
278,317
257,078
194,320
172,882
80, 628
60,473
51,911
47,804
47,495
37, 564
30, 989
5,065
% U.S. SALES
44.4
24.4
13.8
4.5
2.8
2.6
2.0
1.8
0.8
0.6
0.5
0.5
0.5
0.4
0.3
0.05
CUM.
% U.S. SALES
44.4
68.8
82.6
87.1
90.0
92.6
94.6
96.3
97.1
97.8
98.3
98.8
99.3
99.6
99.95
100.0
Table 3-2. 1972 Sales by Nameplate
NAMEPLATE
CHEVROLET
FORD
OLDSMOBILE
PONTIAC
PLYMOUTH
BUICK
DODGE
V-W
MERCURY
AMC
TOYOTA
CADILLAC
OTHER IMPORTS
CHRYSLER
DATSUN
LINCOLN
CAPRI
OPEL
FIAT
VOLVO
MAZDA
MERCEDES-BENZ
COLT
CHECKER
MISC. DOMESTIC
SALES/YR
2,151,076
1,935,676
690, 526
672,499
656,756
609,414
520,467
447,313
373,662
278,317
257,098
243,021
194,320
179,838
172,882
89,521
80,628
60,473
51,911
47,804
47, 495
37,564
30,989
4,865
200
% U.S. SALES
21.9
19.7
7.0
6.8
6.7
6.2
5.3
4.5
3.8
2.8
2.6
2.5
2.0
1.8
1.8
0.9
0.8
0.6
0.5
0.5
0.5
0.4
0.3
0.05
0.002
CUM.
% U.S. SALES
21.9
41.6
48.6
55.4
62.1
68.3
73.6
78.1
81.9
84.8
87.4
89.8
91.8
93.7
95.4
96.3
97.1
97.8
98.3
98.8
99.3
99.6
99.95
99.998
100.0
3-7
-------
100
80 -
60 -
CUMULATIVE
% OF
TOTAL
SALES
40 -
20
H
n n n n ^ _____
> N ' -J LU
_i o 2 O v
O < 00
> 2 u
o
SALES
PER
YEAR IN
MILLIONS
Figure 3-9. 1972 U.S. Sales by Corporation
100
80
60
CUMULATIVE
% OF
TOTAL
SALES
40
20
3
2
2.5
2.0
1.5
1.0
0.5
SALES
PER
YEAR IN
MILLIONS
O
-------
3. 1. 3
General Motors Corporation Sales Breakdown
The breakdown of General Motors passenger car sales by
market class is shown in Figure 3-11. The dominance of the standard size
car is apparent. General Motors' first subcompact, the Chevrolet Vega,
entered the field in 1970.
Figure 3-12 gives the sales distribution between General
Motors' various automotive divisions, in terms of percent of total General
Motors sales. As can be seen, about half of General Motors' current sales
are made by the Chevrolet division.
3.5f—
3.0
2.5
2.0
SALES,
MILLIONS
1.5
1.0
0.5
A
/V
V
0
t P-O--O STANDARD
» /
P
/
INTERMEDIATE
^SPECIALTY
COMPACT
SUBCOMPACT
1958 1962 1966 1970 1973
Figure 3-11. General Motors
Sales by Market Class
40
SALES 30
CHEVROLET
.OLDSMOBILE
PONT I AC
1962
1966
1970
1973
Figure 3-12. General Motors
Sales by Division
3-9
-------
3. 1.4
Ford Motor Company Sales Breakdown
The distribution of Ford Motor Company sales by market
class is given in Figure 3-13. The standard size car is the sales leader,
but has a lesser percentage of the Ford sales than in the case of General
Motors (Figure 3-11). Also evident is the steady rise in subcompact (Pinto)
.sales after its introduction.
Ford sales distribution among its three automotive divisions
is illustrated in Figure 3-14.
1.6f-
1.4
SALES,
MILLIONS
1.0
0.8
, STANDARD
L \ / \/ N
\ / « \
/INTERMEDIATE
.0 /SPECIALTY
?\
90
80
70
60
50
% SALES
40
30
20
10
EDSEL
FORD
MERCURY
LINCOLN
1958 1962 1966 1970 1973
1958 1962
1966 1970 1973
Figure 3-13. Ford Motor Co.
Sales by Market Class
Figure 3-14. Ford Motor Co.
Sales by Division
3-10
-------
3. 1. 5
Chrysler Corporation Sales Breakdown
Sales by market class for the Chrysler Corporation are shown
in Figure 3-15. The steadily increasing sales of the compact class is dra-
matic: in 1973, compact sales essentially equaled standard size car sales.
Chrysler has no domestically produced entry in the subcompact class. It
does market foreign-manufactured subcompacts (Colt, Cricket), which are
covered as import sales.
Chrysler sales distribution by automotive division is shown
in Figure 3-16.
8001—
TOO -
600 -
SALES, .,,,,
THOUSANDS
200 -
100 -
1958 1962
STANDARD
COMPACT
INTERMEDIATE
SPECIALTY
SUBCOMPACT
1966
1970 1973
Figure 3-15. Chrysler Corp,
Sales by Market Class
PLYMOUTH
% SALES 30 -
1958 1962 1966 1970 1973
Figure 3-16. Chrysler Corp.
Sales by Division
3-11.
-------
3. 1.6
American Motors Corporation Sales Breakdown
The distribution of American Motors sales by market class is
shown in Figure 3-17. Until 1971, American Motors' largest passenger cars
were not classified as being standard size because their wheelbase was
shorter than that defined as standard. The rather dramatic fall and rise of
compact and intermediate sales, respectively, in 1962-64 is merely the
result of a change in model designs and mix offered for sale. Whereas
American Motors earlier limited itself exclusively to the smaller market
classes, it now competes in all market classes.
INTERMEDIATE
COMPACT
SUBCOMPACT
1958
1962
1966
1970
STANDARD
..0 SPECIALTY
-J
1973
Figure 3-17. American Motors Corp.
Sales by Market Class
3-12
-------
3. 1. 7
Chevrolet Division Sales Breakdown
Sales by market class for the Chevrolet Division of General
Motors are illustrated in Figure 3-18. Also shown, for each market class,
are typical nameplates within the market class.
As shown, 1973 sales of standard size models are about one-
half of similar sales in 1962-66. Compact sales (Chevy II, Corvair) peaked
in 1962 and were about half that value in 1973. Intermediate sales (Chevelle),
on the other hand, peaked in 1969 and have fallen off steadily since then.
The specialty class, which includes such nameplates as Corvette, Camaro,
and Monte Carlo, rose steadily in 1966-70, leveled off from 1970 to 1972,
and increased sharply in 1973. Chevrolet's recent subcompact entry (Vega)
has had a rapidly rising sales characteristic since its introduction in 1970.
1800i-
1600 -
1400 -
1200V-
1000 -
SALES,
THOUSANDS
800 -
600 -
400 -
200 -
INTERMEDIATE
CHEVELLE
UBCOMPACT
VEGA
COMPACT
CHEVY II, NOVA
CORVAIR
SPECIALTY
f CORVETTE
1CAMARO
I MONTE CARLO
1962
1966
1970 1973
Figure 3-18. Chevrolet Division
Sales by Market Class
3-13
-------
3. 1. 8
Ford Division Sales Breakdown
Figure 3-19 shows similar market class sales data for the
Ford Division of the Ford Motor Company; nameplates illustrate the market
class.
Current (1973) standard size car sales are some 30% lower
than 1958 values. Standard size car sales were sharply reduced in 1962 when
both the compact (Falcon) and intermediate (Fairlane) classes had high sales
values. The intermediate class (Torino) has since risen to a new sales
peak in 1973, whereas the compact class (Maverick) sales in 1973 were
approximately 58% of 1961 peak values.
The sharp peak in specialty car sales in 1966 was due to.
combined sales of the Mustang and Thunderbird models. In 1973, these
combined sales were approximately 38% of peak 1966 sales and on a rising
trend.
The Ford subcompact, Pinto, has exhibited a very steep
increase in sales since its introduction in 1970.
1400 i—
1200
1000
800
SALES,
THOUSANDS
600
M
M
If \
r
J
\i
8
STANDARD
f LTD
GALAXIE
I CUSTOM
SUBCOMPACT
PINTO
•v INTERMEDIATE
1 (TORINO
IFAIRLANE
/>v COMPACT
/\\|MAVERICK
>' ~ • 1 FALCON
/ / SPECIALTY
/_ I MUSTANG
1 THUNDERBIRD
1970 1973
Figure 3-19. Ford Division
Sales by Market Class
3-14
-------
3.1.9
Import Sales Breakdown
The distribution of sales between leading European manufac-
turers is illustrated in Figure 3-20(a). It depicts the sharp rise in Volkswagen
sales between 1958 and 1970; in this period, Volkswagen was the principal
import car. However, Volkswagen sales declined in 1970-72, with sales rising
again in 1973.
Figure 3-20(b) shows the rapidly increasing sales character-
istics of the Toyota and Datsun cars, commencing in 1966. In combination,
they exceeded Volkswagen sales in 1973.
Capri, Mazda, and Colt sales, •while apparently increasing
at a sizeable rate in 1973, do not approach the other sales leaders in sales
volume. The total import sales in 1973 was approximately 1.75 million.
640.—
TOYOTA
DATSUN
1958
1962
1966
1970. 1973
1972
1958
1962
1966
1970 1973
1972
(a)
(b)
Figure 3-20. Import Sales by Manufacturer:
(a) European, (b) Japanese
3-15
-------
3. 1. 10 Comments on Passenger Car Sales Distributions
Figures 3-1 through 3-20 have summarized 16 years of passen-
ger car sales information by a variety of display techniques and a number of
methods. However, the following general comments are offered in overview
to summarize the more significant factors.
a. Total yearly sales of passenger cars in the U. S. have risen
from about 3. 15 million in 1947 to 11. 34 million in 1973.
Sales have been increasing at an average rate of approxi-
mately 315, 000 units per year over this 26-year period
after World War II. Sales in any given year, however, can
vary considerably from the norm due to general economic
conditions, strikes, etc.
b. The General Motors strike in 1970 somewhat clouds definitive
sales trends in the 1966-1973 period.
c. Compact car sales peaked in 1962 (25% of total sales) and
in 1973 represented only approximately 15% of total sales.
d. Intermediate car sales peaked in 1968 (25% of total sales)
and in 1973 represented approximately 20% of total sales.
e. Import car sales rose sharply from 1962 to 1970. Al-
though sales volume continued to rise, the percent of total
sales remained relatively constant (approximately 15%)
from 1970 to 1973.
f. Total U. S. subcompact sales more than doubled in the 1966-72
period. Subcompacts, in 1973, were the second highest
selling market class (approximately 23% of total sales).
g. The future sales trends of standard size cars are not clear.
However, 1973 sales were much lower than 1965 peak values
and represented only 31% of the total U. S. market.
3-16
-------
3.2 CURB WEIGHT
TRENDS
-------
3. 2
3. 2. 1
CURB WEIGHT TRENDS - BY NAMEPLATE
Standard Size Cars
The variation in curb weight with time is illustrated in
Figure 3-21 for a Chevrolet Impala and a Ford Galaxie 500 (from 1956 to
1962 these names were not used; values shown are for the comparable
standard size car model offered). A marked and steady increase in curb
weight is evident. Between 1956 and 1974 this increase amounted to approxi-
mately 1100 and 980 Ib (33% and 29%) for the Chevrolet and Ford models,
respectively. On an average basis, these values are equivalent to 61- and
54-lb per year increases.
4500 i—
4000 —
CURB
WEIGHT,
Ib
3500
3000
GALAXIE 500
1956 1958
1962
1966
1970
1974
Figure 3-21. Passenger Car Curb
Weight Trends by Nameplate
(Standard)
3-17
-------
3. 2. 2 Intermediate Size Cars
Chevelle and Fairlane/Torino models are used to illustrate
typical intermediate class curb weight variations in Figure 3-22. Both
models have similar time-varying characteristics, except for a slight de-
viation in 1972. From 1962 to 1974, the Fairlane/Torino model series
increased approximately 1100 Ib in curb weight (36%), or 83 Ib per year
over the 12-year period. The Chevelle increased curb weight 900 Ib (28%)
in 8 years, or an average of 113 Ib per year during the period. It is inter-
esting that the intermediate car of 1974 weighs about the same as the
standard size car of the 1962-66 era.
45001-
4000
CHEVELLE^
WEIGHT, 3500
Ib
^FAIRLANE/TORINO
J I I
CURB
3000
1958 1962 1966 1970 1974
Figure 3-22. Passenger Car Curb
Weight Trends by Nameplate
(Intermediate)
3. 2. 3 Compact Size Cars
Figure 3-23 illustrates typical compact car curb weight
variations; the Chevy II/Nova model series and the Valiant are the selected
examples. Over the 12-year period shown, the Chevy II/Nova series in-
creased curb weight by 940 Ib (36%), while the Valiant increased curb
weight by 620 Ib (24%). These values are equivalent to average rates of 78
and 52 Ib per year, respectively. A similar trend in growth occurs here.
The compact car of 1974 is about the same weight as the intermediate car
of 6 or 7 years ago.
3-18
-------
40001—
3500
CURB
WEIGHT, 3000
Ib
ZSOO
NOVA/CHEVY II
VALIANT
1958
1962
1966
1970
1974
3. 2.4
Figure 3-23. Passenger Car Curb
Weight Trends by Nameplate
(Compact)
Subcompact Size Cars
Available curb weight data for domestic subcompact models
are illustrated in Figure 3-24. No U.S. manufacturer has produced a sub-
compact model over a long period of time. American Motors' Rambler
American model was the first such domestic car and had only a minor curb
weight increase over the period 1958 to 1962. When a new American Motors
subcompact, the Gremlin, appeared in 1970, it was 100 Ib heavier than the
American and increased another 170 Ib by 1974.
The Chevrolet Vega increased curb weight by approximately
260 Ib (12%) in 1970-74; the Ford Pinto increased approximately 400 Ib (19%)
in the same period. If these growth rates continue, the subcompact of the
future may weigh as much as the compact of today.
3000
CURB
WEIGHT, 25oo
Ib
2000
GREMLIN.
/AMERICAN
.£- --- 0
-W
1958
1962
1966
1970
1974
Figure 3-24. Passenger Car Curb
Weight Trends by Nameplate
(Subcompact)
3-19
-------
3.2. 5
Specialty Car Class
The curb weight variation with time of a single specialty car,
the Ford Thunderbird, is illustrated in Figure 3-25. From 1958 to 1974,
this four-seater model car increased 1220 Ib in curb weight (32%), or 76 Ib
per year over the 16-year period, on the average. This is in addition to a
525-lb increase in curb weight between 1957 and 1958 when the Thunderbird
was redesigned from a two-seater to a four-seater model.
CURB
WEIGHT,
Ib
5500.-
5000
4500
4000
3500
3000
THUNDERBIRD
I
1957 1958
1962.
1966
1970
1974
Figure 3-25. Passenger Car Curb
Weight Trends by Nameplate
(Specialty)
3. 2. 6
Imports
Figure 3-26 illustrates that import subcompacts also have
increased curb weight with time. The Volkswagen increased curb weight
295 Ib over 15 years (18%), or approximately 20 Ib per year. The change
in Toyota Corona curb weight from 1966 to 1973 is approximately 60 Ib
(3%), or 8. 5 Ib per year. The Datsun 410-510-1600 series models increased
curb weight 500 Ib (25%) over the 1966-74 interval, or approximately 62. 5 Ib
per year.
3-20
-------
NOTE: CURB WEIGHT NOT AVAILABLE FOR
1974 V-W OR TOYOTA
2500
CURB
WEIGHT, 2000
Ib
r- TOYOTA CORONA
D
DATSUN 410-510-1600
15001
1958 1962 1966 1970 1974
Figure 3-26. Passenger Car Curb
Weight Trends by Nameplate
(Imports)
3. 2. 7 Comments on Nameplate Curb Weight Trends
The following overview comments summarize the curb weight
trends illustrated in Figures 3-21 through 3-26.
a. Passenger cars in all market classes have shown a marked
and steady increase in curb weight with time. This curb
weight increase trend is independent of manufacturer.
b. For the time period through 1974, the standard, intermediate,
compact, and subcompact size models increased in curb
weight approximately 2 to 3% per year on an average basis
for the years and models examined. The major imports
(Volkswagen, Datsun, Toyota) leveled off in curb weight
increases in 1970-73; Datsun, however, experienced a 400-lb
(19%) increase from 1972 to 1974. The Volkswagen weight
increase in 1970 was sufficient to move it up one inertia test
weight class (to the 2250-lb level) for exhaust emission certi-
fication testing purposes.
c. Curb weight increases in the intermediate and compact
classes have been high enough so that the intermediate car of
1974 weighs as much (approximately 4200 Ib) as the standard
size 1970 car, and the 1974 compact weighs as much (3300-
3600 Ib) as the 1966 to 1970 intermediate cars.
d. One specialty car; the Thunderbird, increased approximately
1220 Ib in curb weight from 1958 to 1974. (There was an
additional 525-lb increase in 1958 when the basic car was
changed from a two-seater to a four-seater. )
3-21
-------
3.3 SALES WEIGHTED
WEIGHT TRENDS
-------
3. 3
3. 3. 1
SALES WEIGHTED WEIGHT TRENDS
Overall U.S. Passenger Cars
Figures 3-Z7 and 3-Z8 depict the variation of the sales-weighted
average values of curb and inertia test weights, respectively, for the overall
U.S. passenger car market from 1958 to 1973. The U.S. total market is
further broken down to reflect the characteristics of both domestically pro-
duced cars and foreign-produced cars.
Both weights reached a minimum level in 1961-64 due to the
peak sales of U. S. -built compact cars during the period, plus the generally
rising level of intermediate-size car sales at the same time. Since then,
both domestic and foreign passenger cars have exhibited increased-weight
characteristics, reaching U.S. total values in 1973 that were nearly the
same as in 1958; both the domestic-only and the foreign-only weight values
were higher in 1973 than in 1958.
4000
3500
3000
CURB
WEIGHT,
Ib
2500
2000
1500
1958
FOREIGN
I
J
1962
1966
1970 1973
Figure 3-27. Passenger Car
Curb Weight Trends
(Sales Weighted)
4500
4000
3500
INERTIA
WEIGHT,
2000
FOREIGN
2500 -
1958
1962
1966
1970
1973
Figure 3-28. Passenger Car
Inertia Weight Trends
(Sales Weighted)
3-23
-------
3. 3.2
U. S. Breakdown by Market Class
The variation of sales-weighted curb and inertia test weights
for each market class is shown in Figures 3-29 and 3-30, based on total
U.S. passenger car sales (domestic plus imports).
The standard-size car, on the average, has continually
grown heavier over the 16-year period shown. Both compact and interme-
diate classes reached minimum values in 1960-62 due to the introduction
of new lower-weight designs and models (Falcon, Corvair, Chevy II) at
that time. Since then, both classes have steadily increased in weight.
The minimum in subcompact car sales-weighted weight in
1964 occurs because of heavy import sales (e. g. , Volkswagen), with in-
creasing values in the interim because of heavier import subcompacts, and
the introduction in 1970 of heavier U.S. -built subcompacts (Gremlin, Pinto,
Vega).
The sharp reduction in specialty class average weight (circa
1966) is due to the introduction of Mustangs, Camaros, etc. Since that
time, additional heavier specialty car models have been introduced
(Monte Carlo, etc. ).
45001—
4000 -
3500
CURB
WEIGHT, 3000
Ib
2500
2000J
1500
STANDARD
SPECIAL TY-
1958
INTERMEDIATE
COMPACT
SUBCOMPACT
1962
1966
1970
1973
Figure 3-29. Curb Weight Variation
by Market Class, U.S. Total
(Sales Weighted)
5000
4500
4000
INERTIA
WEIGHT, 3500
Ib
3000
2500
2000
STANDARDs
1958
COMPACT
SUBCOMPACT
I
1962
1966
1970 1973
Figure 3-30. Inertia Weight
Variation by Market Classi
U.S. Total (Sales Weighted)
3-24
-------
3. 3. 3
U. S. Breakdown by Corporation
Figures 3-31 and 3-32 illustrate the variation in sales-weighted
curb and inertia test weights, both as a function of domestic corporations and
of total imports.
The average weights of General Motors cars are the highest.
This is a result of combined sales of standard size cars in a plurality of
nameplates (Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac). Both Ford
and Chrysler are the next highest, at about the same numerical level.
American Motors average weights are considerably below those of the other
domestic corporations. As noted previously, American Motors cars have
been exclusively oriented toward the smaller car market until very recently.
4500
4000
3500
CURB
WEIGHT, 3000
Ib
2500
2000
1500
1958
1962
GENERAL MOTORS
JS-OO^
"CHRYSLER CORP.
FORD MOTOR CO.
4500 i-
4000
IMPORTS
1966
1970
19T3
Figure 3-31. Curb Weight
Variation by Corporation
(Sales Weighted)
3500 -
INERTIA
WEIGHT,
Ib
3000 -
2500 -
2000
1958
1962
1966
GENERAL MOTORS
CHRYSLER CORP.
FORD MOTOR CO.
AMERICAN
MOTORS CORP.
IMPORTS
I
1970 1973
Figure 3-32. Inertia Weight
Variation by Corporation
(Sales Weighted)
3-25
-------
3.3.4
General Motors Breakdown by Division
The distribution of sales -
weighted curb weight among General
Motors' five passenger-car divisions is
given in Figure 3-33. As expected,
Cadillac is the highest in curb weight and
Chevrolet the lowest. Buick, Oldsmobile,
and Pontiac group together at a level
between Chevrolet and Cadillac.
3.3.5
Ford Breakdown by Division
Figure 3-34 illustrates a
similar divisional sales-weighted curb
weight breakdown for the Ford Motor Co.
Except for the 1961-64 minimum shown
for Mercury, the curb weight rankings are
as expected: Lincoln highest, Ford lowest,
and Mercury in between. The Mercury
1961-64 minimum was the result of very
high compact car sales (Mercury Comet)
in proportion to overall Mercury sales
for that period.
5500.-
5000 -,
4500
CURB
WEIGHT,
Ib
4000 -
3500 -
3000
1958
1962
1966
1970
1973
Figure 3-33. General Motors
Curb Weight Variation by
Division (Sales Weighted)
5500
5000
4500
CURB
WEIGHT,
Ib
4000
3500'
3000
LINCOLN
MERCURY
1958
1962
1966
1970 1973
Figure 3-34. Ford Curb Weight
Variation by Division
(Sales Weighted)
3-26
-------
3. 3. 6
Chrysler Breakdown by Division
The distribution of sales-weighted curb weight among the
major car divisions of the Chrysler Corporation is given in Figure 3-35.
As expected, Imperial and Chrysler are higher in curb weight, with
Dodge and Plymouth at lower levels.
5500
5000
4500
CURB
WEIGHT,
Ib
IMPERIAL
CHRYSLER
4000
3500 f-
3000
1958
1962
1966
1970
1973
Figure 3-35. Chrysler Curb Weight
Variation by Division
(Sales Weighted)
3. 3. 7 Import Breakdown by Manufacturer
Figures 3-36 and 3-37 depict similar sales-weighted curb and
inertia test weight breakdowns for various leading import passenger cars.
Although some anomalies are evident, there is the general characteristic
of weight increasing with time. The 1964-66 "lows" for Volvo and Opel
represent the introduction of new, smaller models at that time. The Mercedes-
Benz values represent a mix of market classes, but is predominantly a re-
flection of compact models. Volvo values also reflect the compact class,
while the other manufacturers shown represent the subcompact class.
3-27
-------
3500|—
3000
2500
m
S
m
2000
1500
VOLVO
MERCEDES-BENZ
CAPRI
FIAT
J
1956
1962 1966
(a)
1970 1973
2500
I-
o
1U
ID
o:
3
u
2000
1500
MAZDA
DATSUN
1958
1962
1966
1970
1973
(b)
Figure 3-36. Import Curb Weight Variation
by Manufacturer: (a) European,
(b) Japanese (Sales Weighted)
3-28
-------
4000
3500
I 3000
o
ui
2500
2000
1750
VOLVO
MERCEDES-BENZ
CAPRI
FIAT
I
I
1958
1962
1966
1970 1973
(a)
3000|—
O 2500
UJ
o:
u
z
2000
MAZDA
_L
1958
1962
1966
1970 1973
(b)
Figure 3-37. Import Inertia-Weight Variation
by Manufacturer: (a) European,
(b) Japanese (Sales Weighted)
3-29
-------
3. 3.
Chevrolet Division Breakdown by Market Class
A breakdown by market class of the sales-weighted curb and
inertia test weights of the Chevrolet division of General Motors is given
in Figures 3-38 and 3-39. Typical nameplates for each market class are
also illustrated. All Chevrolet market classes evidence curb weight increases
with time. The rate of change of curb weight in the 1966-73 period is greater
than prior to 1966.
45001-
4000
3500
CURB
WEIGHT,
Ib
3000,
2500
2000
STANDARD
INTERMEDIATE
CHEVELLE
CORVETTE
CAMARO
MONTE CARLO
SUBCOMPACT
GA
1958
1962
1966
1970
1973
Figure 3-38. Chevrolet Curb Weight
Variation by Market Class
(Sales Weighted)
sooo r
4500
4000 (K
INERTIA
WEIGHT,
Ib
STANDARD
[CAPRICE
IMPALA
I BEL AIR
SPECIALTY
CORVETTE
CAMARO
/ [ MONTE CARLO
NTERMEDIATE
CHEVELLE
COMPACT
NOVA
CHEVY II
CORVAIR
SUBCOMPACT
VEGA
1962
1966
1970 1973
Figure 3-39. Chevrolet Inertia Weight
Variation by Market Class
(Sales Weighted)
3-30
-------
3.3.9
Ford Division Breakdown by Market Class
A similar breakdown by market class of the sales-weighted
curb and inertia test weights of the Ford division of the Ford Motor Company
is shown in Figures 3-40 and 3-41. Nameplates are used to illustrate the
market classes.
4500
4000
STANDARD
INTERMEDIATE
SPECIALTY
MUSTANG
THUNDERBIRD
3500'
CURB
WEIGHT,
Ib
3000 -
2500 -
2000
COMPACT
(MAVERICK
FALCON
SUBCOMPACT
'—PINTO
1956
1962
1966
1970
1973
Figure 3-40 Ford Curb Weight
Variation by Market Class
(Sales Weighted)
Again, except for the
compact class, there is a
rapid increase in curb weight
in 1966-73. In the compact
case, the fall-off in curb
weight is attributed to the
changeover from the Falcon
to the smaller Maverick in
the compact class.
The big decrease in the
specialty class weight in 1966
is due to the introduction of
the Mustang and resultant
high sales.
5000 i-
4500
4000
INERTIA
WEIGHT, 3500
Ib
3000 -
2500 -
2000
1958
1962
1966
1970
STANDARD
LTD
GALAXIE
CUSTOM
INTERMEDIATE
TORINO
FAIRLANE
SPECIALTY
\f MUSTANG
[THUNDERBIRD
COMPACT
MAVERICK
FALCON
SUBCOMPACT
PINTO
1973
Figure 3-41. Ford Inertia Weight
Variation by Market Class
(Sales Weighted)
3-31
-------
3.3.10 Overall U.S. Inertia Test Weight Matrix
Table 3-3 presents a matrix of the distribution of U. S. passen-
ger car sales by inertia test weight class for the years 1958 to 1973. The
distribution is shown in terms of specific sales and percent of total yearly
sales for each inertia test weight class. Also shown is the yearly sales-
weighted average inertia test weight value.
Weighted-average values were 3967 Ib in 1958. They decreased
in 1958-64, hitting a low-level plateau in 1961-64, the era of peak compact
car sales. Since that time, inertia test weight averages have increased:
3941 Ib in 1969, 3945 Ib in 1972, and a new peak in 1973 of 3968 Ib.
Table 3-3. Inertia Test Weight Matrix -- 1958 to 1973
MODEL
YEAR
1958
SALES
% M.Y. SALES
1959
SALES
°/c M.Y. SALES
1960
SALES
°', M.Y. SALES
1961
SALES
°i M.Y. SALES
1962
SALES
°H M.Y. SALES
1963
SALES
°', M.Y. SALES
1964
SALES
"-; M.Y. SALES
1965
SALES
M.Y. SALES
INERTIA WEIGHT CLASS, Ib
1500
1750
48,050
1.06
104,963
1.75
39,421
0.60
34,459
0.59
34,643
0.50
17,886
0.24
31,207
0.39
26,817
0.29
2000
120,693
2.65
146,336
2.44
191,209
2.93
180,663
3.10
172,086
2.50
,
220, 554
2.93
306,286
3.82
367,624
3.95
2250
42,543
0.94
88,187
1.47
76,072
1.16
50,160
0.86
1 5, 280
0.22
48,657
0.64
34,728
0.43
54, 1 59
0.58
2500
85,121
1.87
123,628
2.06
79,417
1.22
49,408
0.85
34, 647
0.50
34,775
0.46
50,126
0.63
47,888
0.52
2750
5,536
0.12
158,137
2.64
754,143
11.55
821,355
14.09
540,640
7.86
275,554
3.66
215,905
2.69
40, 883
0.44
3000
57,049
1.25
261,720
4.37
609,263
9.33
806,657
13.84
1,148,768
16.69
1,625,904
21.59
1,535,885
19.16
1,399,305
15.05
3500
532,312
11.71
260,110
4.34
317.432
4.86
348,949
5.98
1,224,072
17.79
1,184,224
15.73
1,530,881
19.72
2,038,890
21.93
4000
2,445.001
53.77
3,097,502
51.71
2,386,055
36.54
2,009,015
34.46
1,945,317
28.27
2,142,194
28.45
2,349,880
29.31
2,764,338
29.73
4500
990,175
21.77
1,292,235
21.57
1,615,711
24.74
1,259,873
21.61
1,258,611
18.29
1,534,053
20.37
1,452,608
18.12
1,929,771
20.76
5000
189,166
4.16
282,918
4.73
274,833
4.21
208,510
3.58
450,242
6.54
395,651
5.26
397,250
4.96
562,989
6.06
5500
31,776
0.70
174,346
2.91
186,664
2.86
60,776
1.04
57,274
0.83
50, 546
0.67
61,350
0.77
63,878
0.69
WTD
AVG
3967
3955
3836
3712
3743
3742
3726
3805
3-32
-------
Table 3-3. Inertia Test Weight Matrix -- 1958 to 1973 (concluded)
MODEL
YEAR
1966
SALES
•*• M.Y. SALES
1967
SALES
% M.Y. SALES
196B
SALES
°/ M.Y. SALES
1969
SALES
% M.Y. SALES
1970
SALES
°/, M.Y. SALES
1971
SALES
3f M.Y. SALES
1972
SALES
7, M.Y. SALES
1973
SALES
% M.Y. SALES
1500
1750
12,928
0.15
23,549
0.28
2,838
0.03
14,297
0.15
11.608
0.14
20, 1 37
0.21
18,263
0.19
33, 939
0.30
2000
348,941
3.94
70,539
0.85
45,130
0.49
110.989
1.18
93,618
1.14
85,801
0.90
93, 320
0.97
144,659
1.28
5250
54,291
0.61
41 1 , 648
4.95
502,006
5.43
527,071
5.61
607,656
7.37
845.210
8.82
443,605
4.63
496, 242
4.38
INERTIA WEIGHT CLASS, Ib
2500
119,694
1.35
165,281
1.99
242,944
2.63
204, 579
2.18
283,649
3.44
704, 981
7.36
628,612
6.56
649, 859
5.73
2750
7,141
0.08
17,985
0.22
6.747
0.07
288.577
3.07
413,791
5.02
228,034
2.38
651,361
6.80
,071.646
9.45
3000
1,243,760
14.03
807.546
9.70
355,057
3.84
297,357
3.17
493,983
6.00
525,782
5.49
457,753
4.78
654,610
5. 77
3500
1,670,543
18.84
1,429,730
17.17
2.451,640
26.52
2 211, 140
23.53
1,039,353
12.62
1,134,842
11.84
1,196,292
12.49
1,338,828
11.81
4000
2,937,100
33.13
3,162.212
37.98
3,153,912
34.11
1,525,303
16.23
1,966,909
23.88
1,900,573
19.84
1,946,868
20.33
1,385.037
12.21
4500
1,820,255
20.53
1,489,572
17.89
1.731.433
18.73
3,133,006
33.34
2,401,578
29.16
2,545,073
26.56
2,362.096
24.66
2,886,430
25.45
5000
582,888
6.57
696,033
8.36
675,180
7.30
995.609
10.60
752,906
9.14
1,243.617
12.98
1,189,180
12.42
1.906.646
16. 81
5500
68,075
0.77
51,102
0.61
79,079
0.86
88,157
0.94
172,072
2.09
347,075
3,62
590,648
6.17
771,669
6.81
WTD
AVG
3831
3857
3863
3941
3876
3886
3942
3968
3-33
-------
3.3.11 Comments on Sales-Weighted Weight Trends
Figures 3-27 through 3-41 and Table 3-3 have displayed
passenger car curb and inertia test weight historical variations from 1958
to 1973. The following overview comments summarize the more significant
variations over this time period.
a. The overall sales-weighted values of U. S. passenger car
curb and inertia test weights dropped sharply in the 1960-
64 period from 1958 values. This was due to the introduction
of domestic compacts in I960 and high sales of compacts
and intermediates during the period.
b. There has been a steadily rising trend in sales-weighted
weight values from 1962 to 1973. The overall sales-weighted
inertia test weight average in 1973 is slightly above (3968 Ib)
the previous 1958 high of 3967 Ib.
c. Curb and inertia test weight values for domestically pro-
duced passenger cars surpassed their 1958 levels in 1970
and appear to be on a still-rising trend.
d. Import cars exhibit a steady rise in curb and inertia test
weights from 1958 to 1973.
e. The average standard-size car increased approximately
800 Ib in curb weight from 1958 to 1973.
f. The sales-weighted average curb weight of General Motors
cars are consistently about 300 Ib higher than similar Ford
and Chrysler values. On the other hand, the curb weights
of American Motors cars average approximately 500 Ib less
than those of Ford and Chrysler.
g. Standard-size Chevrolet and Ford models increased approxi-
mately 800 Ib in curb weight over the period 1958 to 1973.
h. Specialty car class weight trends are not discernible because
of the mix of both small and large vehicles. The introduction
of new and popular models (e. g. , Mustang) can make large
variations in weight for this particular class.
3-34
-------
3.4 DIMENSIONAL TRENDS
-------
3.4 DIMENSIONAL TRENDS
3. 4. 1 Typical Wheelbase and Length Trends
Figures 3-42 through 3-46 depict typical wheelbase variations
for the five passenger-car market classes, using nameplate examples within
each class.
1970-74 wheelbase dimensions in the standard, 4-door inter-
mediate, and compact classes represent sizable increases over pre-1966
levels. The intermediate class, depicted in Figure 3-43, shows that Ford
and Chevrolet really have bifurcated the intermediate class by marketing the
2-door intermediate with a smaller (4 in. less) wheelbase than the 4-door
model. 1974 4-door intermediate wheelbases (116-118 in. ) are in the same
range as 1956-58 standard size cars; the 1974 Nova compact wheelbase
(Figure 3-44) (111 in.) is nearly the same as the Chevelle 2-door inter-
mediate wheelbase (112 in.).
WHEELBASE,
in.
122 r
121
120
119
118
117
116
n,t
GALAXIE 500
I
IMPALA
J
19561958 1962 1966 1970 1974
Figure 3-42. Standard Class
Wheelbase Trends, Name-
plate Examples
WHEELBASE,
in.
p>-0-O (4 DOOR)
114 -
113 -
112
1958
(4 DOOR)
(2 DOOR)
1962 1966
1970
1974
(2 DOOR
Figure 3-43. Intermediate Class
Wheelbase Trends, Nameplate
Examples
3-35
-------
WHEELBASE,
in.
111
110
109
108
107
106
NOVA/CHEVY II
O- 0
--- O~°"0
VALIANT
1958
1962
1966
1970
1974
Figure 3-44. Compact Class
Wheelbase Trends, Name-
plate Examples
In the domestic subcompact class (Figure 3-45), no wheel-
base changes have been made over the periods shown, although there is a
sizable variation within the market class.
In the case of imports (Figure 3-46), both Datsun and Toyota
have increased wheelbases in the 1970-74 period; whereas the Volkswagen
Beetle is unchanged.
WHEELBASE,
99
98
97
96
95
94
1958
-AMERICAN
VEGA
GREMLIN
PINTO
I
Crj—b-tr-b
D^—O-O—Q
1966 1970
1974
Figure 3-45. Domestic Subcompact
Class Wheelbase Trends,
Nameplate Examples
WHEELBASE,
in.
1958
1962
1966
NOTE: V-W AND TOYOTA DATA NOT
AVAILABLE FOR 1974
1970
1974
Figure 3-46. Import Subcompact
Class Wheelbase Trends,
Nameplate Examples
3-36
-------
Figures 3-47 through 3-51 depict similar variations in over-
all passenger car length for the five market classes, again with the same
nameplate examples for each class.
Standard-size cars (Figure 3-47) have historically increased
in overall length with time. From 1957 to 1974, the full-size Chevrolet in-
creased over 22 in. (11%), and the full-size Ford approximately 15 in. (7%).
Since 1962, both have increased approximately 13 in. (6%) in overall length
at a fairly uniform rate.
225 i-
220
215
OVERALL
LENGTH, 210
in.
205
200
IMPALA
1956 1958
1962
1966
1970
1974
Figure.3-47. Standard Class
Overall Length Trends,
Nameplate Examples
OVERALL
LENGTH,
in.
210
205
200
195
FAIRLANE/TORINO
p (4 DOOR)
r O (2 DOORI
/ k (4 DOOR)
1958
1962
1966
1970
1974
Figure 3-48. Intermediate Class
Overall Length Trends,
Nameplate Examples
The more recently introduced intermediate models (Figure
3-48) similarly exhibit overall length increases in the 1966-74 period.
The Ford and Chevrolet 4-door models depicted grew approximately 17 and
14 in. (9 and 7%), respectively, in this time period, while the 2-door models
were approximately 4 in. less in length growth. 1974 intermediate models
are as long (206 to 215 in. ) as the 1957-70 standard-size cars (200 to 216 in. ).
3-37
-------
In the compact class (Figure 3-49), overall length increases
are also evident in the 1962-74 period (approximately 13 in. or 7%). 1974
compact models (~197 in. ) are nearly as long as the 1962-66 intermediates
(197 in.)-
200 i—
195
OVERALL
LENGTH, 190
in.
185
180
VALIANT
{excluding
Scamp)
NOVA/CHEVY II
1958
1962
1966
1970
1974
Figure 3-49. Compact Class
Overall Length Trends,
Nameplate Examples
The current domestic subcompacts (Figure 3-50) have in-
creased 1974 model year overall lengths (from approximately 6 in. or 4% for
the Pinto to approximately 9 in. or 6% for the Gremlin). The smaller imports
(Figure 3-51) also have increased overall length from 1966 to 1973, except
for the Volkswagen Beetle. 1973 increases in the Beetle overall length
(from 1972 values) are still not sufficient to return it to pre-1970 levels.
The Toyota model shown has grown approximately 9 in. (6%) in overall
length from 1966 to 1973. The Datsun models shown have increased in
length by approximately 13 in. (8%) in the 1966 to 1974 period.
T
(4 door)
175
OVERALL
LENGTH, 170
in.
165
160
^AMERICAN
170 i-
OVERALL
LENGTH,
in.
GREMLIN
J
155
1958
1962
1966
1970
(2 door)
(4 door)
none in 1973
for 510)
1974
1958
1962
1966
1970
1974
NOTE: V-W AND TOYOTA DATA NOT
AVAILABLE FOR 1974
Figure 3-50. Domestic Subcompact
Class Overall Length Trends,
Nameplate Examples
Figure 3-51. Import Subcompact
Class Overall Length Trends,
Nameplate Examples
3-38
-------
3.4. 2
Sales Weighted Dimensional Trends
Figures 3-52 through 3-59 illustrate sales-weighted dimensional
trends for the total U. S. passenger car market and for the various market
classes.
In the case of wheelbase, Figure 3-52 shows that the total
U.S. and domestic sales-weighted wheelbase values have decreased from
1958 to 1973, despite the increasing wheelbase by market class data shown
in Figures 3-42 through 3-46. This sales-weighted characteristic results
because of the shift in model sales distribution; the standard-size car was
nearly the total market in 1958, but has been steadily decreasing in percent
of total passenger car sales as the other market classes have made pro-
portional increases in sales.
DOMESTIC
110
WHEELBASE, 105
in.
100
95
IMPORTS
90
1958
I
I
J_
J
1962 1966 1970 1973
Figure 3-52. Wheelbase Trends,
U.S. Total, Domestic, and
Imports (Sales Weighted)
3-39
-------
As shown in Figure 3-53, all market classes except the sub-
compact show 1973 sales-weighted wheelbases that are higher than 1962
values, a time period in which there were domestic models in all market
classes (subcompact discontinued until 1970). When domestic subcompacts
were reintroduced in 1970, they were of shorter wheelbase, but exhibited
an increasing wheelbase trend in 1970-73.
The dimensional information shown in Figures 3-54 through
3-59 for overall width, overall length, and total overhang (overall length
minus wheelbase) exhibits trends somewhat similar to those described
above for the wheelbase dimension. In all cases, the sharply reduced sales-
weighted dimensions in 1966 for the specialty car class are due to the high
volume of sales of the Mustang and similar car models (Camaro, etc. ).
125 i—
STANDARD
INTERMEDIATE
/"^SPECIALTY
COMPACT
IMPORTS
1958
1962
1966
1970 1973
Figure 3-53. Wheelbase Trends by
Domestic Market Class and Total
Imports (Sales Weighted)
3-40
-------
82 i-
780
76
74
72
OVERALL
WIDTH,
in.
70
68
DOMESTIC
U. S. TOTAL
63
611_
1958
IMPORTS (not
reported for '58
& '62)
1962
1966
1970 1973
Figure 3-54. Overall Width Trends,
U.S. Total, Domestic, and Imports
(Sales Weighted)
210
200
190
OVERALL
LENGTH,
in.
180
DOMESTIC
TOTAL U.S.
IMPORTS
1962
1966
1970 1973
Figure 3-56. Overall Length Trends,
U.S. Total, Domestic, and Imports
(Sales Weighted)
OVERALL
WIDTH,
in.
STANDARD
INTERMEDIATE
SPECIALTY
COMPACT
IMPORTS (not reported
for '58 & '62
1958 1962 1966 1970 1973
Figure 3-55. Overall Width Trends
by Domestic Market Class and
Total Imports (Sales Weighted)
230 r
1958
1962
1966
1970 1973
Figure 3-57. Overall Length Trends
by Domestic Market Class and
Total Imports (Sales Weighted)
3-41
-------
es
TOTAL OVERHANG, in.
[overall length - 80
wheelbase)
75
TOTAL U.S.
IMPORTS
1958
1962
1966
1970 1973
Figure 3-58. Total Overhang Trends,
U.S. Total, Domestic, and Imports
(Sales Weighted)
100,-
TOTAL OVERHANG, In.
[overall length
wheelbase)
65
1958
1962
1966
1970
1973
Figure 3-59. Total Overhang Trends
by Domestic Market Class and
Total Imports (Sales Weighted)
3-42
-------
3. 4. 3 Comments on Dimensional Trends
The following overview comments summarize the more sig-
nificant dimensional trends from 1958 to 1974 as shown in Figures 3-42
through 3-59.
a. Standard-size Fords and Chevrolets have increased wheelbase
approximately 6 in. (5%) and overall length from 15 to 22 in.
(7 to 11%) in the period 1957 to 1974.
b. All market classes show a sharp increase in overall length
in 1973 and 1974, presumably due to safety bumper provisions.
c. Domestic intermediate and compact models also have in-
creased wheelbase and overall length with time. Some
domestic intermediates are now using a shorter wheelbase
for the 2-door model than for the 4-door model. 1974 wheelbase
and overall length dimensions of the intermediate class are
similar to those of the 1956-1966 standard size car. 1974
wheelbase and overall length dimensions of the compact class
are approaching those of the 1962-66 intermediates.
d. The apparent change in subcompact sales-weighted dimen-
sional characteristics is due to a change in the mix of sales
(e. g. , Pinto, Gremlin, Vega) and not due to actual individual
dimensional changes.
e. The overall U. S. sales-weighted values for wheelbase,
overall length, and width are on a slightly downward trend
due to the sales impact of compact and subcompact market
classes.
f. Since 1962, the domestic sales-weighted overhang dimension
appears to be increasing continuously.
3-43
-------
3.5 DISPLACEMENT AND
CR TRENDS
-------
3. 5
3. 5. 1
ENGINE DISPLACEMENT AND COMPRESSION
RATIO TRENDS
Engine Displacement
The trend of sales-weighted displacement for passenger cars
is shown in Figure 3-60 for the total U. S. market and for the domestic and
import subdivisions. Clearly evident in 1962 is the impact of large volume
sales of domestic compacts (Falcon, Chevy II, Corvair, Valiant) which
greatly reduced the sales-weighted cubic inch displacement (CID). From
that time until 1970, there was a steady increase in average CID. From
1970 to 1973, there was a slight decline in the domestic CID average value,
although the import CID continued to rise.
340 r-
ENGINE
DISPLACEMENT, 260
in3
DOMESTIC
U.S. TOTAL
IMPORTS
1958 1962 1966 1970 1973
Figure 3-60. Engine Displacement
Trends, U.S. Total, Domestic,
and Imports (Sales Weighted)
3-45
-------
As shown in Figure 3-61, the standard and intermediate
sales-weighted CID trends are similar to those of Figure 3-60. The
compact class, however, continued to rise from 1962 to 1973. Again, the
impact of the smaller specialty cars in 1966 (Mustang, etc. ) is clearly
evident.
400
350
300
250
ENGINE
DISPLACEMENT,
11)3
200 <
150
100
50
1958
I
1962
1966
SPECIALTY
STANDARD
INTERMEDIATE
COMPACT
IMPORTS
I
1970 1973
Figure 3-61. Engine Displacement Trends
by Domestic Market Class and Total
Imports (Sales Weighted)
3-46
-------
3. 5. 2
Compression Ratio
Sales-weighted compression ratio trends are shown in
Figure 3-62 for the total U.S. market, for domestic passenger cars, and
for imports.
Following the 1962 reduction in sales-weighted compression
ratio (CR) occasioned by high-volume compact car sales, both the domestic
and U.S. total averages rose sharply and then declined to new lows in 1973.
The 1973 CR values reflect not only the increase in car sales of smaller
car models, but also the decision of the U. S. domestic auto industry to
reduce compression ratio across the board in order to be able to operate
with lower octane unleaded gasoline. Import CR values rose sharply and
steadily from 1962 to 1970, but leveled off in 1970-73, again because of
anticipated use of unleaded gasoline.
Similar CR trends as a function of market class are shown
in Figure 3-63; they are generally similar to the overall trends of Figure
3-62.
COMPRESSION
RATIO
9.5
9.0-
8.5 -
8.0 -
7.5 -
DOMESTIC
IMPORT
I
1958
1962
1966
1970 1973
Figure 3-62. Compression Ratio
Trends, U.S. Total, Domestic,
and Imports (Sales Weighted)
10.5 m-
10.0 —
COMPRESSION
RATIO
8.0 -
7.5 -
7.0
1958
SPECIALTY
STANDARD
INTERMEDIATE
IMPORTS
COMPACT
1962
1966
1970
1973
Figure 3-63. Compression Ratio
Trends by Domestic Market Class
and Total Imports (Sales Weighted)
3-47
-------
3. 5. 3 Comments on Engine Displacement and Compression
Ratio Trends
The following overview comments summarize the more sig-
nificant trends illustrated in Figures 3-60 to 3-63.
a. In 1973, the U.S. total sales-weighted engine displacement
(CID) was slightly lower than in 1958. The average dis-
placement of domestically produced passenger cars was
approximately ZO cu in. (7%) higher in 1973 than in 1958,
even though the sales of less-than- standard- size cars in-
creased from 10% to 69% of total sales during this period.
The sales-weighted displacement of the standard size class
increased nearly 67 cu in. (22%) to a value of 371. 4 cu in.
in the same period.
b. The engine displacement of import models rose approxi-
mately 32 cu in. (43%) from 1958 to 1973.
c. The 1973 U.S. total sales-weighted compression ratio is
the lowest since 1962 (approximately 8. 2). The import CR
value rose to 8. 15 in 1973 from 7. 0 in 1958. The impact of
anticipated use of unleaded gasoline has been forcing the
trend of domestic and U.S. total sales-weighted CR values.
3-48
-------
3.6 ACCESSORY WEIGHT
TRENDS
-------
3.6
3.6. 1
ACCESSORY WEIGHT TRENDS
Percent Cars Equipped
Figure 3-64 summarizes available data concerning the percent
of passenger cars that have been equipped with various power and luxury
items over the past 16 years.
All items shown have risen sharply in the period 1962 to 1973.
Both automatic transmissions and radios were used in over 90% of all
domestically produced passenger cars in 1970-73. The use of power steering
was approaching the 90% level in 1973. Both air conditioning and power
brakes, at approximately 75% in 1973, exhibit a slope that indicates that they
also may approach the 90% level in 4 to 5 years. The vinyl top (at about
7 Ib per car) was used in approximately 49% of all domestic cars in 1973.
100
90
80
70
60
% CARS 50
EQUIPPED
40'
30
10
AUTOMATIC
TRANSMISSION
RADIO
POWER
STEERING
POWER
BRAKES
AIR
CONDITIONING
VINYL
TOP
J
1958
1962
1966
1970 1973
Figure 3-64. Power and Luxury
Item Use Trends, Domestic Only
3-49
-------
3.6.2
Sales-Weighted Weight Trends
Figure 3-65 illustrates the sales-weighted average weight
per car for optional air conditioning and other combined power and luxury
items over the 1958 to 1973 period.
Air conditioning alone accounted for an average of 73 Ib per
car in 1973. The sharp drop in average weight for the combined power and
luxury item curve from 1970 to 1972 is merely a reflection that a number of
power and luxury items were made standard equipment on many car models
in that period and are, therefore, not separately accountable as in the past.
At the slope existing between 1966 and 1970 for combined
power and luxury items, their average weight in 1973 would represent
approximately 52 Ib per car, which, when added to the air conditioning weight
of 73 Ib, gives a total sales-weighted optional accessory weight average of
125 Ib per car in 1973.
70 •—
60
50
40
WEIGHT,
Ib
30
20
10
POWER AND LUXURY ITEMS
POWER
- BRAKES
DISC BRAKES
STEERING
SEATS
SIDE WINDOWS
TAILGATE WINDOWS
LUXURY
RADIO
VINYL TOP
BUCKET SEATS
AIR CONDITIONING
1958 196Z 1966 1970 1973
NOTE: AIR CONDITIONING NOT REPORTED FOR 1958
Figure 3-65. Optional Power
and Luxury Item Weight
Trends, Domestic Only
(Sales Weighted)
3-50
-------
3. 6. 3
Percent of Curb Weight
The weight values of Figure 3-65 are replotted in Figure 3-66
in terms of their percent of sales-weighted curb weight over the 16-year
period.
In 1973, air conditioning represented approximately 1.85%
of the curb weight. Again, using the extrapolated 1966 to 1970 characteris-
tics for the other combined power and luxury items, their value in 1973
would be approximately 1. 35 percent of the curb weight, for an overall total
of approximately 3. 2% of the curb weight.
2.OI-
% OF
CURB 1.0
WEIGHT
0.5
AIR CONDITIONING
POWER AND
LUXURY ITEMS
195B 1962 1966 1970 1973
NOTE: AIR CONDITIONING NOT REPORTED FOR 1958
Figure 3-66. Optional Power and
Luxury Items as a Percentage of
Curb Weight, Domestic Only
(Sales Weighted)
3-51
-------
3. 6. 4 Comments on Optional Power and Luxury Item Trends
The following overview comments summarize the more sig-
nificant trends illustrated in Figures 3-64 to 3-66.
a. The automatic transmission is now nearly standard equipment
in domestically produced passenger cars (93. 5% so equipped
in 1973). However, there is essentially no weight penalty for
the automatic transmission.
b. Air conditioning was installed on 73% of all domestic cars in
1973, up from 8% in I960. It accounted for 73 Ib weight per car
in 1973 on a sales-weighted basis, or approximately 1.85% of
the average curb weight in 1973.
c. The other power and luxury items are also increasing in
popularity, accounting for 47 Ib per car in 1970, or approxi-
mately 1. 25% of the average curb weight in 1970. More and
more of these items are being made standard equipment and
are thus no longer accounted for as optional power equipment
values.
d. Air conditioning plus all other power and luxury items
represented approximately 2. 9% of the passenger car curb
weight in 1970. This value dropped to 2. 6% in 1972 because
some items were made standard and excluded from optional
accountability. Based on trends from 1966 to 1970, however,
the combined value for air conditioning plus all other power
and luxury items (standard plus optional) is estimated to be
approximately 3. 2% of the curb weight in 1973.
3-52
-------
REFERENCES
1-1. Fuel Economy and Emission Control, U.S. Environmental Protection
Agency, Office of Air and Water Programs, Mobile Source Pollution
Control Program (November 1972).
1-2. New Motor Vehicles and New Motor Vehicle Engines--Control of Air
Pollution, Federal Register, Vol. 37, No. 221 (Wednesday,
November 15, 1972).
2-1. Branham Automobile Reference Book, Editions 1961, 1964, 1967, 1970,
and 1973 (Each edition covers 3 years), Branham Publishing Co.,
Santa Monica, Calif.
2-2. Automotive News, Annual Almanac, Editions 1958-1973, Slocum
Publishing Co., Detroit Mich.
2-3. Weight Engineers Handbook, Society of Aeronautical Weight Engineers,
Los Angeles, Calif. (December 1968).
3-53
-------
A. DATA SOURCES
AND USE
-------
APPENDIX A
SPECIFIC DATA SOURCES AND USE
Two primary data sources were used throughout this study in
order to maintain continuity and consistency: the Automotive News (Ref. A-l)
and the Branham Automobile Reference Book (Ref. A-2). Supplementing these,
to rectify any apparent anomolies in shipping weights (typographical errors,
etc. ) or model year identification,. the available data in Kelley's Blue Book
(Ref. A-3) and Automotive Industries (Ref. A-4) were used when necessary.
New car sales breakdown by make and model for imports was obtained from
/ ;
R. L. Polk and Company (Ref. A-5) for the years 1968 to 1972.
For the calendar years 1958 through 1972, reported annual
sales figures by make and model were used for obtaining the sales-weighted
averages. The evaluation of the sales-weighted parameters for 1973 was
<
necessarily based upon the latest available sales figures, which covered the
period 1 January 1973 through 31 October 1973, and assuming that this sales
mix applied to the entire year. Domestic sales by make and model were ob-
tained from the 17 December 1973 edition of Automotive News (Ref. A-6),
while a similar breakdown of import sales was obtained from R. L. Polk
and Company (Ref. A-7). While it is recognized that the sales of standard
and intermediate class cars decreased during the final 2 months of 1973
and those of the compact and subcompact class cars increased, the effect
of this shift had a negligible impact on the monthly cumulative total U. S.
sales by market class, as indicated in Figure 3-6 (in Section 3) (based on
data from Ref. A-8), and a corresponding negligible effect on the calculated
values of the various sales-weighted parameters for 1973.
The type of data available for use and the manner in which they
were used is best illustrated by a specific example. The 1970 Chevelle has
been selected to illustrate data usage, assumptions, and calculation techniques.
The general approach and definition of terms were previously delineated in
Section 2..
A-l
-------
The primary, and limiting, criterion is the sales by model
(Ref. A-l), shown in Table A-l for 1970. This is shown in Column 1 of a
sample worksheet (Table A-2) for the Chevelle and Chevelle station wagon.
The shipping weights for each of the Chevelle models, as given
by Branham ( Ref. A-2), are shown in Table A-3. The average weight of the
four Chevelle 6-cylinder cars is 3241 Ib, and the three Chevelle 6-cylinder
station wagons average 3637 Ib. These values are entered as the shipping
weight in Column 2 of Table A-2.
Similarly, the average weight of four Chevelle V-8 cars is
3350 Ib, or 109 Ib heavier than the 6-cylinder cars. This difference of 109 Ib
is entered opposite the AWt for 8-cylinder engines, as is the comparable
weight difference for the V-8 station wagons of 162 Ib. These values will
subsequently be used to determine the effective AW to be applied to the
6-cylinder shipping weights.
Where optional equipment weights were not reported for all
models for all model years (in Ref. A-2), values for the preceding year were
used if available. If not reported, a representative value from other com-
parable models was used.
For 1970 Chevelles, optional equipment weights were not reported
and, as a result, equipment weights for 1969 were used (Table A-4). Note
that the powerglide transmission weights are -15 and -8 Ib, respectively, for
the 6- and 8-cylinder cars. This results in a single value of -8.5 Ib, based on
the ratio of 6-cylinder to 8-cylinder cars and is the value that will be used to
determine AW ,. The weights of the remaining optional equipment items are
as given in Table A-4 and are entered opposite the appropriate weights in
Table A-2. The weight of the vinyl top is not reported for 1969. In this case,
the values for 1971 of 6 and 8 Ib, respectively, for the sedans and station
wagons were used. Similarly, the weight was not reported for the power
tailgate windows; a representative value of 7 Ib was used.
Fuel tank capacities for the Chevelle and Chevelle station wagons
are 20 and 18 gallons, respectively, as listed in Table A-5.
The percentage of cars equipped with the various items of
optional equipment is obtained from the Automotive News Almanac (Ref. A-l).
A-2
-------
The data for automatic transmissions, V-8 engines, and disc brakes are
shown in Table A-6, and on the basic worksheet (Table A-2). The percentage
of Chevelles equipped with air conditioning is shown in Table A-7, power
equipment is shown in Table A-8, and luxury comfort items in Table A-9.
The various effective delta weights to be added to the shipping
weight are now calculated by multiplying the weight of each item by the
percentage of cars equipped with that item, as previously discussed in
Section 2. 2, and are entered in columns 3 through 7 in Table A-2.
The curb weight W is then calculated in accordance with the
method discussed in Section 2. 1, i. e. ,
W = W , + AW + AW . + AW + AW + AW,. + AW
c sn e at ac pe li gas
From this, the curb weights for the 1970 Chevelle and Chevelle
station wagon are 3552 Ib and 3984 Ib, respectively, as shown in column 8 of
Table A-2.
The loaded weights W-,, as previously defined, are equal to the
curb weight plus 300 Ib, or 3852 Ib and 4284 Ib, as shown in column 9 of
Table A-2.
The inertia weight is determined as a function of the loaded
weight according to the schedule given in Table 2-1. Thus, the Chevelle
is in the 4000-lb inertia weight class, while the Chevelle station wagon is
in the 4500-lb inertia weight class, as shown in column 10 of Table A-2.
In determining the dimensional characteristics, it was found
that the 2-door Chevelle had a wheelbase of 112 in. , while the 4-door wheel-
base was 116 in. Since a sales-breakdown between 2-door and 4-door models
was not available, the average (114 in. ) was used as the effective value, as
shown in column 11 of Table A-2.
The overall length also differed between the 2-door and 4-door
models at 197. 2 and 201. 1 in. , respectively. Again, the average value
(199. 2 in. ) was used.
A-3
-------
As noted in Table A-2, the standard 6-cylinder engine has a
displacement of 250 cu in. and a compression ratio of 8. 5, while the V-8
engine has a displacement of 307 cu in. and compression ratio of 9. 0. In
this case, the effective engine characteristics were determined according
to the reported percentage of cars equipped with 6- and 8-cylinder engines,
i. e. , 6. 51% and 93. 49%. Thus, the effective displacement was 303. 3 cu in.
and the compression ratio 8. 97, or 9. 0.
The sales-weighted curb weight of the 1970 Chevelles was calcu-
lated according to the method outlined in Section 2. 1 as follows:
2
E Si W .
f-'i Cl
W
c
* *•
2
Esi
where
St = Sales of Chevelle = 346,714
S_ = Sales of Chevelle station wagon = 34, 340
W = W , Chevelle = 3552 Ib
(— J. C
Wc2 = W"c, Chevelle station wagon = 3984 Ib
then
W - (346, 714)(3552) + (34. 340)(3984) _
c 346,714+34,340 - Jbyi Ib
Values of the other sales-weighted parameters are found in a
similar manner.
A-4
-------
Table A-l. Model Breakdown of New-Car Sales in U.S., 1970 (from Ref. A-l)
Price classes: I—$2,630 and un-
der; 2 —$2,631 to $3,100- 3 —
$3,101 to $3,750;
-------
Table A-2. Sample Worksheet
MANUFACTURER.
YEAR_.
No.
1
2
3
4
5
6
NAME
^htwat
Cixvttu ffi.Wt*:
No. OF
SALES
3M.7/¥
W.Wo
'/
SHIPPING
WEIGHT
Ib
3*W
3437
ENGINE
WEIGHT
Ib
/o/. 9
/&.$-
AUTOMATIC
TRANS-
MISSION
WEIGHT
Ib
-7,3
-7-3
AIR CONDI-
TIONING
WEIGHT
Ib
^.5~
y*-r
POWER AND
LUXURY
WEIGHT
Ib
5"3 S~
f2.3
GAS
WEIGHT
Ib
/20
/o2
CURB
WEIGHT
Ib
3m
3?2y
LOAD
WEIGHT
Ib
3&
fj
% SALES
6- $7
73 -tl
%%~~&>Y
tff'7*
ITEM
POWER BRAKES
POWER DISC BRAKES
POWER STEERING
POWER SEAT
POWER SIDE WINDOWS
POWER T. G. WINDOW
RADIO
VINYL TOP
BUCKET SEATS
4 WEIGHT
/*
3?
2.?
0
23
c/?/4afi\
'
X
&/X
ty/o
r
% SALES
-------
Table A-3 (from Ref. A-2)
BRANHAM AUTOMOBILE REFERENCE BOOK
CHEVROLET Division, General Motors Corp., Detroit, Michigan 48202
Type of Body
Pan. Cap.
Model
Ship.
Wt.
O'r-all
Length
Factory
List Pr.
Factory
D«l'd. Pr.
197O
Chevy No«a Serin (4 cyl.) Ill" w.b. Starting September, 1969
Bore ft Stroke 3.875"i3.25"; Tai. H.P. 24.0; P.O. 153 cu. in.
5-Ps. 2- dr. Coupe 11127 2.820 189.4" $2 182.00 $233500
6-Ps. 4-dr. Sedan 11169 2,843 189.4" 2,210.00 236500
Motor: Max. blip. 90 at 4000 rpm , torque 152 at 2400 rpm,, Comp. ratio 8 5 to 1 gas
tank 18 gals., battery 12 volt 45 amps., tires E78xl4/B/2.
Chetry Nova Series (6 cyl.) Ill" w.b., Starting September, 1969
Bore & Stroke 3.875"»3.25": Ta«. H.P. 36.0; P.O. 230 cu in
5-Ps. 2-dr. Coupe 11327 2,919 189.4" $225600 $241400
6-Ps. 4-dr. Sedan 11369 2,942 189.4" 2,284.00 2'443 00
Motor: Max. bhp. 140 at 4400 rpm., torque 220 at 1600 rpm., Comp. ratio 8 5 to 1
tank 18 gals., battery 12 volts 45 amps., tires E78xl4/B/2.
Chevrolet ft Chevelle Series (6 cyl.) Starting September, 1969
Bore ft Stroke 3.875"i3.53"; Tai. H.P. 36.0; P.O. 250 cu. in
Chevrolet Biscayne — 119" w.b.
gas
6-Ps. 4-dr. Sedan 15369 3,600 216 0"
Chevrolet Bel Air— 119" w.b.
6-Ps. 4-dr. Sedan 15569 3,604 216 0"
Chevrolet Impala— 119" w.b.
5-Ps. 2-dr. Sport Coupe 16337 3,641 216.0"
6-Ps. 4- dr. Sedan 16339 3,655 216.0"
Chevelle Malibu— 112" w.b. (4-dr. •models 116" w.b.)
5- Ps. 2-dr. Sport Coupe 13,537 3,197 1972"
6-Ps. 4-dr. Sport Sedan 13539 3.302 201.1"
5-Ps. 2-dr. Convertible 13567 3,243 197.2"
6-Ps. 4-dr. Sedan 13569 3,221 201.2"
Nomad— 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13136 3,615 206.5"
Greenbrier — 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13336 3,615 206.5"
Concours — 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13536 3,681 206.5"
El Camino— 116" w.b.
3-Ps. 2-dr. Sedan P.U. 13380 3,194 206.5"
3- Ps. 2-dr Sedan P.U. 13580 3,214 206.5"
$2,598.00
$2,693.00
$2,836.00
2,820.00
$2,543.00
2,611.00
2,732.00
2,511.00
$2,652 00
$2,757.00
$2,861.00
$2,446.00
2.521.00
Motor: Max. bhp. 155 at 4200 rpm., torque 235 at 1600 rpm., Comp. ratio 8.5
tank Chevrolet 25 (Sta. Wag. 22) gals., Chevelle 20 gals.,
Chevrolet F78xl5/B/2, Chevelle E78xl4/B/2 (Sta. Wag. &
Chevy Nova ft Chevelle Series (8 cyl. V-8) Starti
Bore ft Stroke 3.875"«3.25"; Tai. H.P. 48.0;
Chevy Nova— 111" w.b.
5- Ps. 2-dr. Coupe 11427 3,048 189.4"
6-Ps. 4-dr. Sedan 11469 3,071 189.4"
Chevelle Malibu— 112" w.b. (4-dr. 116" w.b.)
5-Ps. 2-dr. Sport Coupe 13637 3,307 197.2"
6-Ps. 4-dr. Sport Sedan 13639 3,409 201.2"
5-Ps. 2-dr. Convertible 13667 3,352 197.2"
6-Ps. 4-dr. Sedan 13669 3,330 201.2"
Nomad— 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13236 3,718 206.5"
Greenbrier — 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13436 3,748 20G.5"
9-Ps. 4-dr. Sta. Wag. 3-st. 13446 3,794 206.5"
Concours — 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13636 3,794 206.5"
9-Ps. 4-dr. Sta. Wag. 3-st. 13646 3,836 206.5"
Concours Estate — 116" w.b.
6-Ps. 4-dr. Sta. Wag. 2-st. 13836 3,821 206.5"
9-Ps. 4-dr. Sta. Wag. 3-st. 13846 3,880 206.5"
battery 12 volts 45 arr
El Camino F78xl4/B/2.
ng September, 1969
P.O. 307 cu. in.
$2,341.00
2,369.00
$2,628.00
2,696.00
2,817.00
2,596.00
$2,737.00
$2,903.00
3,010.00
$3,007.00
3,114.00
$3,132 00
3,239 00
$2,787.00
$2,887.00
$3,038.00
3,021.00
$2,719.00
2,790.00
2,919.00
2,685.00
$2,835 00
$2,946.00
$3,056.00
$2,677.00
2,758.00
to 1, gas
ips., tires:
)
$2,503.00
2,533.00
$2,809.00
2,881.00
3,009 00
2,775.00
$2,925.00
$3,100 0
3,213.00
$3,210.00
3.323 00
$3,342 00
3,455 00
El Camino—116" w.b.
3-Ps. 2-dr. Sedan P.U. 13480 3,300 206.5" $2.531.00 $2,769.00
3-Ps. 2-dr. Sedan P.U. 13680 3,321 206 5" 2,606.00 2,850.00
Motor: Max. bhp. 200 at 4600 rpm., torque 300 at 2400 rpm., Comp. ratio 9.0 to 1, gas
tank: Chevy Nova 18 (Calif. 17) gals., Chevelle 20 (Calif. 18) gals., battery 12 volts 45 amps.,
tires: Chevy Nova E78xl4/B/2, Chevelle F78xl4/B/2 (Sta. Wag. G78xl4/B/2 or D/2.)
Chevrolet & Monte Carlo Series (8 cyl. V-8) 119" w.b. (Monte Carlo 116" w.b.) Start Sept. 1969
Bore ft Stroke 4.0"x3.48; Ta«. H.P. 51.2; P.O. 350 cu. in.
6-Ps. 4-dr. Sedan
Chevrolet Bel Air
6-Ps. 4-dr. Sedan
Chevrolet Impala
5 Ps. 2 dr. Sport Coupe
6-Ps. 4-dr. Sport Sedan
5-Ps. 2-dr. Coupe
5-Ps. 2-dr. Convertible
6-Ps. 4-dr. Sedan
Chevrolet Caprice
6-Ps 4-dr. Sedan
5 Ps. 2-dr. Coupe
Brookwood
6-Ps. 4-dr. Sta. Wag. 2-st.
Townsman
6-Ps. 4-dr. Sta. Wag. 2-st.
9-Ps. 4-dr. Sta. Wag 3-st.
Kings wood
6-P£. 4-dr. Sta. Wag. 2-st.
9 Ps. 4-dr. Sta. Wag. 3 st.
Kingswood Estate
6-Ps. 4-dr. Sta. Wag. 2-st
9 Ps. 4-dr. Sta. Wag. 3-st.
Monte Carlo
5 Ps 2-dr. Sport Coupe
5-Ps. 2-dr. Convertible
15469
15669
16437
16439
16447
16467
16469
16639
16647
15436
15636
15646
16436
16446
16636
16646
13857
13867
3,759
3,763
3,788
3,871
3,801
3,843
3,802
3,905
3,821
4,204
4,208
4,263
4,269
4,321
4,295
4,361
3,460
3,519
216"
216"
216"
216"
216"
216"
216"
216"
216"
216.7"
216.7"
216.7"
216.7"
216.7"
216.7"
216.7"
205.8"
205.8"
$2,73 00
$2,798.00
$2,941.00
2,992.00
3,052.00
3,158.00
2,925.00
$3.250.00
3,300.00
$3,079.00
$3,139.00
3,246 00
$3,253.00
3,360.00
$3,516.00
3.623.00
$2,915.00
$2,898.00
$2,998.00
$3,149.00
3,203.00
3,266.00
3,337.00
3,132.00
$3,474.00
3,527.00
$3,294.00
$3,357.00
3,469.00
$3,477.00
3,589.00
$3,753.00
3,866.00
$3,123 00
Motor: Mai. bhp. 250 at 4800 rpm.
torque 345 at 2800 rpm., Comp. ratio 9.0 to 1, gas
tank: Monte Carlo 20 gals. (Calif. 18 gals.). Chevrolet 25 gals (Sta Wag 22 gals.,) (Calif.
23 gals., Sta. Wag 20 gals.), battery 12 volts 45 amps (Monte Carlo 12 volts 61 amps.) ires:
Bel Air & Biscayne F78xl5/B/2; Impala ft Caprice G78xl5B/2; Sta. Wag. H78 15/D/4, Monte
Carlo G78-15 (2 ply-4 ply).
A-7
-------
Table A-4 (from Ref. A-2)
BRANHAM AUTOMOBILE REFERENCE BOOK
CHEVROLET Division, General Motors Corp., Detroit. Michigan 48202
Type of Body Ship. O'r-all Factory Factory
Pass. Cap. Model Wt. Length List Pr. Del'd. Pr.
1969
Optional Equipment
Power Steering
Power Windows
Power Seat
Power Brakes
Front Disc Power Brakes
H.D. Power Brakes
Air Conditioning
Radio: AM
AM-FM
AM-FM Stereo
Bucket Seats
Engine Options: (A)
(B)
(C)
(D)
(E)
(F)
(G)
(H)
(I)
0)
Trans.: Powerglide: 6 Cyl.
8 Cyl.
3 Speed
CHEVELLE
Ship.
Wt.
29
23
12
39
93
8
9
14
17
-15
-8
19
Fact.
List
$ 95a
lOOc
40
61
357
58
127
227
115
25
20
65
155
165
180k
Fact.
Del.
JlOOa
105c
42
64
376d
61 f
134g
239
121h
26
21
69
164 i
174 j
190k
CHEVROLET
Ship
Wt.
28
24
21
9
11
98
8
9
15
213
13
Fact.
List
$ 95b
100
95
40
61
365e
58
127
227
160
50
50
65
155
225
425
155
165
180 1
Fact.
Del.
JlOOb
105
100
42
64
384e
61
134
239
169
53
53
69
163
237
448
164
174
190 1
Ship
Wt.
26
10
10
95
16
CORVETTE
Fact.
List
$100
60
40
365
407
164
264
125"
210
310
415
190n
Fact.
Del.
{105
63
42
384
429
173
278
132
221
327
437
ENGINE OPTIONS: (A) 6 cyl. 250 cu. in 155 h.pp; (B) 8 cyl. 350 cu. in. 250 h.p.; (C)
8 cyl. 350 cu. in 300 h.p.; (D) 8 cyl. 350 cu. in. 350 h.p.; (E) 8 cyl. 396 cu. in. 265 h.p.;
(F) 8 cyl. 427 cu. in. 335 h.p.; (G) 8 cyl. 427 cu. in. 390 h.p.; (H) 8 cyl. 427 cu. in. 425
h.p.; (I) 8 cyl. 427 cu. in. 400 h.p.; (J) 8 cyl. 427 cu. in. 435 h.p.
(a) 396 cu. in. engine $100, $105; (b) Impala, Caprice, Kingswood & Kingswood Estate
$100, $105; (c) El Camino $60. $65; (d) El Camino $384; (e) Four season; Comfortron $440,
$463; (f) El Camino $62; (g) El Camino $137; (h) $124; (i) El Camino $167; (j) El Camino
$178; (It) 307 cu. in. $190, $201; 396 cu. in. Hi-Performance $210, $ N.A.; 396 cu. in Special
Hi-Performance $275, $ N.A.; El Camino: 230 cu. in. $ N.A. $194; 307 cu. in. $ N.A. $205;
(I) 327 cu. in. $190, $200; 396 or 427 cu. in. $210, $222, 427 cu. in. Special Hi-Performance
$275, $290; (m) 427 cu. in. $210, $ N.A.,^ 427 cu. in. Special Hi-Performance $275 $ N.A.
Shin I
Optional Equipment
Rear Seat: Folding/Aux.
Air Conditioning
Power Steering
Power Windows
Power Brakes
Front Disc Brakes
Radio: AM
AM-FM
AM-FM Stereo
Engine: 164 cu. in.
250 cu. in.
350 cu. in.
Aut. Trans.: Powerglide
3-speed
4-speed
Torque Drive
(a) 140 h.p. $75, $79; (b) 6 cyl. models—15 Ibs., 8 cyl. models—9 Ibs. $150, $158; (c)
8 cyl. models—5 Ibs. $165, $174; (d) 307 CID $180, $190; 327 CID $190, $201; 396 CID
Hi-Performance $210, $ N.A.; 396 CID Special Hi-Performance $275, $ N.A.; (e) H.D. $295,
$312; (f) H.D. $305, $322; (g) 6 cyl. models—20 Ibs.
CORVAIR
Ship
Wt.
21
9
10
29
•16
1
Fact.
List
$ 30
58
127
25a
140
85
Fact.
Del.
$ 32
61
134
26a
148
90
CHEVY NOVA
Ship
Wt.
98
28
11
32
8
10
17
103
7b
30
19
6g
Fact.
List
$345
85
40
61
58
127
227
25
20
140b
165d
175e
65
Fact.
Del.
$363
90
42
64
61
134
239
26
21
148b
174d
185e
69
Ship
Wt.
38
97
28
19
11
24
8
10
17
86
•lOc
31
16
17
CAMARO
Fact.
List
$ 40
357
90
100
40
N.A.
58
127
227
25
20
155c
180d
185 f
65
Fact.
Del.
S 42
376
95
105
42
N.A.
61
134
239
26
21
164c
190d
195 f
69
A-8
-------
Table A-5. Major Specifications for 1971 U.S. Makes (from Ref. A-l)
Make
and
Model
Dimensions
to
p
<-
Overall
Length (In
B
li
i*
A
£
IS
M
17
„ _^
e" J
° •» *
*" e"5
£
l>irroom (tn
(front floo
front sea
back)
~
MIn. Road
Clearance
(rear ax|
e
^
B
Engine
9
Comprcsslor
Ratio
jg!
0
nisplacemeri
(cubic In.)
e«l
||I
-7
g ^ A
j$
Capacity
£
OH
E C
oollner Syste
(quarts)
(with heate
u
rankcase
(quarts)
w
CHEVROLET — Comoro 6 108.0 |188.0 | 74.4
Comoro V8 1080 J1880
Chevy Nova 4 j 1 1 1 .0 1 189.4
Chevy Nova 6 111.0 189.4
Chevy Nova 8 | 111.0 189.4
Chevelle 6 116.0 201.2
Chevelle 6 2-dr. 112.0 197.2
Chevelle V-8 116.0 201.2
Chevelle Wagon V-8 116.0 |206.5
Monte Carlo V-8 2-dr. I 116.0 (205.8
Chevrolet 6 119.0 216.0
Chevrolet V-8 119.0 |216.0
Chevrolet Wagon V-8 119.0 216.7
Corvette 98.0 182.5
74.4
72.4
72.4
72.4
75.4
75.4
75.4
75.4
75.6
79.8
79.8
79.8
69.0
50.5
50.5
53.8
53.8
53.8
53.2
52.6
53.2
55.1
52.6
56.0
56.0
57.1
47.4
3166
3278
2937
3037
3166
3327
3303
3434
3822
37.4
37.4
38.8
38.8
38.8
38.5
37.5
38.5
38.1
43.8
43.8
41.0
41.0
41.0
42.7
42.8
42.7
4.5
4.5
61.3
61.3
5.1 | 59.0
5.1
5.1
4.7
4.6
4.7
42.8 | 6.2
3563 | 37.5 42.8
3729
3888
4333
38.8 | 42.3
38.8
39.2
3285 | 37.2
4.7
6.2
42.3 | 6.2
41.4
43.0
59.0
59.0
60.0
60.0
60.0
60.0
60.3
63.4
63.4
7.1 | 63.5
4.5 | 58.7
60.0
60.0
58.9
58.9
58.9
59.9
59.9
59.9
59.9
59.3
63.3
63.3
63.4
59.4
Chevy Nova 6
Chevelle, Nova, Camaro
Chevrolet, Nova, Chevelle, Monte Carlo, Camaro
Chevrolet, Monte Carlo
Chevelle, Camaro
Chevelle, Monte Carlo
Chevrolet
6
V-8
4
6
V-8
6
6
V-8
V-8
V-8
6
V-8
V-8
8.5
9.0
8.5
8.5
9.0
8.5
8.5
9.0
9.0
9.0
]155 @ 4200| ?50
200 @ 4600| 307
3.875 x 3.53
3.875 x 3.25
90 @ 4000| 153 I 3.875x3.25
140 @ 4400! 230 | 3.875 x 3.25
200 @ 4600| 307 | 3.875 x 3.25
155 @ 4200| 250
155 @ 4200J 250
200 @ 46001 307
200 @ 4600| 307
3.875 x 3.53
3.875 x 3.53
3.875 x 3.25
3.875 x 3.25
250 @ 4800| 350 4.00 x 3.48
8.5 |155@ 4200| 250 3.875x3.53
9.0
|235 @ 1600J 19 |12 4
|300 @ 2400| 19 15 4
152 @ 2400| 18 9 | 3.5
|220@ 1600| 18 J12 4
|300@2400| 18 15 4
235 @ 1600| 20 |12 4
235 @ 1 600
20 12 4
300 @ 2400| 20 15 4
300 @ 2400! 18 |15 | 4
345 @ 2800| 20 Il6 4
235 @ 1600
25 12 4
250 @ 4800J 350 4.00 x 3.48 |345 @ 2800| 25 16 | 4
9.0 [250 @ 4800| 350 4.00x3.48
V-8 10. 251300 @ 4800| 350 4.00x3.48
6
V-8
8.5 |155@4200| 250 3.875x3.53
345 @ 2800) 22 |16 4
380 @ 32001 20 |l5 4
235 @ 1600|
9.0 (250 @ 4800| 350 4.00x3.48 1 345 @ 2800
V-8 |10.25!300 @ 4800| 350
V-8 9.0 265 @ 4800| 400
V-8 1 10.25
350 @ 5200| 402
V-8 |10.25|330 @ 4800! 402
V-8 |!0.25i345 @ 4400! 454
Chevelle, Monte Carlo
Chevrolet, Corvette
Camaro 228
- Corvette
Corvette
Corvette
V-8
V-8
10.25
"10.25
V-8 |11.0
V-8
V-8
1 V-8 |
360 @ 44001 454
4.00x3.48 |380 @ 32001
4.125 x 3.75 J400 @ 2400|
4.126x 3.76 (415 @ 3400J
4.126x3.76 J410 @ 3200|
4.251 x4.00 ]500@ 3000|
4.251 x4.00
500 @ 3200|
390 @ 48001 454 | 4 251 x 4.00 J500 @ 3400|
360 @ 6000| 350
11.0 |350 @ 5600! 350
1 1.0 |370 @ 60001 350
11.25|460 @ 5600! 454
4.00 x 3.48 |380 @ 4000|
4.00 x 3.48 1380 @ 3600]
4.00 x 3.48 J380 @ 4000
4.25 x 4.00 '490 @ 3000
'
-------
Table A-6 (from Ref. A-l)
Installations, Percent of Output by Nameplate
Engine, Power Train Options in '70s
Automatic Percent 4-Speed Percent Percent Limited Percent Percent
Trans- of Trans- of V-8 of Slip Dif- of Disk of
mission Output mission Output Engines Output ferential Output Brakes Output
AMERICAN MOTORS 181,996 75.00 6,331 2.61 112,094 46.19 24,603 10.14 21,699 8.94
Ambassador 57,048 95.18 N.A 55,440 92.49 7,540 12.58 7,238 12.08
Hornet 49,527 67.32 N.A 5,348 7.27 1,756 2.39 1,445 1.96
Rebel 40,683 81.86 1,350 2.72 23,254 46.79 8,072 16.24 2,989 6.01
javelin 21,781 72.52 2,513 8.37 23,936 79.70 2,983 9.93 6,644 22.12
AMX 1,648 40.04 2,468 59.96 4,116100.00 3,398 82.56 3,383 82.19
Gremlin 11,309 44.70 N.A N.A 854 3.38 N.A
CHRYSLER CORP.* 1,203,014 87.63 58,276 4.25 1,032,314 75.20 147,877 10.77 216,169 15.75
C-P Division 773,492 88.21 36,418 4.15 678,105 77.33 95,676 10.91 156,443 17.83
Valiant 6,812 2.82 N.A 103,223 42.73 N.A N.A
Barracuda 183,377 75.91 7,561 3.13 66,480 27.52 15,533 6.43 11,402 4.72
Belvedere 26,806 17.85 N.A 115,213 76.72 826 0.55 11,939 7.95
Fury 146,617 56.23 6,049 2.32 252,714 96.92 6,832 2.62 35,308 13.54
Total Plymouth 190,546 27.04 6,049 0.86 503,884 71.52 8,761 1.24 47,247 6.70
Chrysler 160,916 100.00 N.A 160,916 100.00 15,174 9.43 61,341 38.12
Imperial 11,382100.00 N.A 11,382100.00 3,336 29.31 11,382100.00
Dodge Division 429,522 86.60 21,858 4.41 354,209 71.41 52,201 10.52 59,726 12.04
Dart \ 141,347 82.14 4,476 2.58 51,993 30.23 8,091 4.68 6,714 3.88
Coronet 99,398 91.69 6,179 5.72 97,772 90.19 11,598 10.68 10,731 9.87
Challenger 54,425 70.92 9,365 12.23 66,093 86.11 17,195 22.42 13,894 18.10
Charger 41,906 91.22 1,838 4.04 45,720 99.52 8,455 18.40 8,822 19.19
Polara 92,446 99.73 N.A 92,631 99.91 6,862 7.43 19,565 21.10
FORD MOTOR CO.* 1,977,559 89.92 34,967 1.59 1,657,996 75.39 99,053 4.501,061,989 48.29
Ford Division 1,631,732 88.64 30,542 1.66 1,312,225 71.28 74,000 4.02 791,719 43.01
Falcon 11,954 81.82 N.A 2,746 18.80 N.A N.A
Torino 340,972 90.42 11,501 3.05 312,883 82.97 24,134 6.40 106,436 28.22
Ford 799,608 98.97 N.A 800,221 99.05 30,942 3.83 584,145 72.30
Maverick 300,569 71.86 N.A N.A N.A N.A
Mustang 131,107 74.70 19,041 10.85 148,853 84.82 15,363 8.75 53,616 30.55
Thunderbird 47,522 100.00 N.A 47,522 100.00 3,561 7.49 47,522 100.00
L-M Division 345,827 96.54 4,425 1.24 345,771 96.53 25,053 6.99 270,270 75.45
Lincoln 36,603 100.00 N.A 36,603 100.00 5,289 14.45 36,603 100.00
Mark III 20,506 100.00 N.A 20,506 100.00 3,640 17.75 20,506 100.00
Montego 89,126 92.58 2,801 2.91 83,754 87.00 5,102 5.30 40,568 42.14
Mercury 139,233 99.86 N.A 139,428 100.00 7,669 5.50 128,315 92.03
Cougar 60,359 92.18 1,624 2.48 65,480100.00 3,353 5.12 44,278 67.62
GENERAL MOTORS 3,897,357 93.55 127,190 3.05 3,889,257 93.36 347,762 8.351,937,335 46.50
Buick Division 661,085 99.19 2,450 0.37 660,018 99.03 51,147 7.67 43,672 6.55
Buick 402,594 99.96 N.A 402,744100.00 32,292 8.02 26,916 6.68
Riviera 37,336100.00 N.A 37,336100.00 6,752 18.08 3,974 10.64
Skylark 221,155 97.67 2,450 1.08 219,938 97.14 12,103 5.35 12,782 5.65
Cadillac Division 236,239 100.00 N.A 236,239 100.00 22,779 9.64 236,239 100.00
Cadillac 212,397100.00 N.A 212,397100.00 22,779 10.72 212,397100.00
Eldorado 23,842 100.00 N.A 23,842 100.00 N.A 23,842 100.00
Chevrolet Division 1,724,558 89.06 92,909 4.80 1,696,981 87.63 160,834 8.31 848,532 43.82
Chevelle 378,564 85.64 43,943 9.94 413,255 93.49 48,242 10.91 139,856 31.64
Nova 236,764 75.13 16,646 5.28 139,341 44.22 19,695 6.25 25,820 8.19
Chevrolet 871,872 97.84 N.A 868,770 97.49 39,902 4.48 394,663 44.29
Corvette 5,102 29.46 12,214 70.54 17,316100.00 17,316100.00 17,316100.00
Camaro 91,352 73.14 18,678 14.95 112,323 89.93 19,752 15.81 124,901 100.00
Monte Carlo 140,904 96.53 1,428 0.98 145,976100.00 15,927 10.00 145,976100.00
Oldsmobile Division 621,929 97.87 9,223 1.45 629,930 99.13 51,306 8.07 442,480 69.63
F-85 296,803 95.66 9,223 2.97 304,730 98.21 31,357 10.11 118,890 38.32
Oldsmobile 299,651 99.98 N.A 299,725100.00 19,949 6.66 298,115 99.61
Toronado 25,475100.00 N.A 25,475100.00 N.A 25,475100.00
Pontiac Division 653,546 94.54 22,608 3.27 666,089 96.35 61,696 8.92 366,412 53.00
Pontiac 337,447 99.78 N.A 338,187100.00 22,928 6.78 180,366 53.33
Tempest- , 211,718 88.72 16,279 6.82 216,547 90.75 24,208 10.14 71,557 29.99
Firebird 39,131 80.29 6,008 12.33 45,605 93.57 8,185 16.79 48,739100.00
Grand Prix 65,250 99.24 321 0.49 65,750100.00 6,375 9.70 65,750100.00
CHECKER MOTORS 5,010 90.53 N.A 1,570 28.37 1,097 19.82 624 11.28
TOTAL 7 7,264,936 90.97 226,764 2.84 6,693,231 8X81 620,393 7.773,237,816 40.54
•—All Chrysler Corp. and Ford Motor Co. figures relate to factory sales in U. S. of cars built both in U. S. and Canada.
A-10
-------
Table A-7 (from Ref. A-l)
Air Conditioner Installations
70 versus '69 Model Year
1970 MODEL YEAR
1969 MODEL YEAR
AMERICAN MOTORS . .
Hornet-Rambler . . .
Rebel .
AMX
Gremlin
CHRYSLER CORP.*
C-P Division
Valiant
Total Plymouth
Imperial
Dodge Division
Dart
Coronet
Challenger
Charger
Polar a
FORD MOTOR CO.* . .
Ford Division
Falcon ....
Torino-Fairlane . . .
Ford . . .
Mark III
Mercury
Cougar
GENERAL MOTORS
Buick
Skylark-Special
Cadillac
Chevrolet Division . .
Chevelle ....
Corvette
Oldsmobile Division .
F-85
Pontiac
Grand Prix
CHECKER MOTORS
TOTAL
II
84,423
53516
10,010
8,960
7470
1 056
2,41 1
679,368
454,827
45,415
11 450
54 678
195 324
306 867
1 36 650
11 ,307
224,541
49,41 1
50,837
26,790
25 456
72,047
. . 1,165,899
896,507
1,367
147,306
587,904
62,062
52,186
45682
269 362
36453
20,494
47663
124,384
40,368
. . 2,763,797
524,000
344,669
36,169
143,162
233,567
209,788
23,779
. . 1,033,653
202,087
45,139
639,964
6,659
38,565
101 239
. . 489,023
207,653
256,574
24,796
483 554
272,077
129,147
22 378
59,952
1,237
. 4,694,724
en's
2 a
|3
34.79
89 28
13.61
18 03
24 87
2566
9.53
49.49
51.87
18 80
22 01
36 41
74 91
43 55
8492
99.34
45.27
28.70
46.89
34.90
55 39
77.70
53.01
48.70
9.36
39.06
72.77
14.84
29.74
96.13
7520
99.59
99.94
4951
83.76
61.65
66.34
78.62
85.58
96.87
63.23
98.87
98.77
99.73
53.38
45.72
14.32
71.81
38.46
30.88
69.35
76.95
66.93
85.60
97.33
69.95
80.45
54.12
45.91
91.18
22.35
58.79
Pet. of l?70
- .- Air-
— oo Conditioner
x ° Installation
0.21
0 19
0 17
002
0.05
14 47
969
097
024
1 16
4 16
6 53
2 92
0 24
4 78
1 05
1 09
0.57
054
1.53
24.83
19.09
0.03
3.14
12.52
1 32
1.11
0.97
574
078
0.43
1 02
2.65
0.86
58.87
11.16
7.34
0.77
3.05
4.98
4.47
0.51
22.01
4.31
0.96
13.63
0.14
0.82
2.15
10.42
4.42
5.47
0.53
10.30
5.80
2.74
0.48
1.28
0.03
100.00
U
95,867
68 738
6,967
10 639
7 781
1 742
772 465
532 426
13 088
5999
65 151
239 1 14
323 352
187922
21 152
240 039
37 810
73 002
42/481
86,746
1,098,066
837 366
8,591
98,683
599 743
19815
67987
42547
260700
37925
22,946
43,019
107,819
48,991
2,672,391
509,195
338,294
50,155
1 20,746
215,792
192,577
23,215
931,477
167,311
28,939
688,949
8,400
37,878
482,311
159,246
295,862
27,203
533,616
284,440
131,503
24,026
93,647
561
4,639,350
0 <•> Percentage
' £ Of Output
n O
9.50
51 15
56 06
1610
21 90
28 29
67 1 1
46 50
80 62
99 01
42 84
23 12
39 64
5051
67.48
47.95
44 77
1030
28.90
63 05
11 50
24 61
92 52
62 16
9902
99.38
3663
76.72
48.96
59.63
76.52
79.80
94.86
64.02
97.78
97.60
99.50
44.37
34.29
11.19
62.12
29.88
18.09
75.76
66.55
80.21
95.45
62.10
74.38
45.67
31.43
83.25
14.86
54.38
Pet. of !»*»
- K. Air-
k ^ Conditioner
> NJ Installation
0.15
1 1 48
n in
01 1
6 97
4 05
0 46
5 17
0 81
1 57
0 92
1.87
23.67
18 05
0 18
2.13
12 93
043
1 46
092
562
0 82
0.49
093
2.32
1.06
57.60
10.97
7.29
1.08
2.60
4.65
4.15
0.50
20.08
3.61
0.62
14.85
0.18
0.82
10.40
3.43
6.38
0.59
11.50
6.13
2.83
0.52
2.02
0.01
100.00
•—All Chrysler Corp. and
in U. S. and Canada.
Ford Motor Co. figures relate sales in U. S. of cars built both
A-ll
-------
Table A-8 (from Ref. A-l)
Each Maker's Tally and Percentage
of Output . . .
Power Equipment in 1970 Models
AMERICAN MOTORS
Ambassador
Hornet
Rebel
Javelin
AMX
Gremlin
CHRYSLER CORP.*
C-P Division
Valiant
Barracuda
Belvedere
Fury
Total Plymouth
Chrysler
Imperial
Dodge Division
Dart
Coronet
Challenger
Charger
Polara
FORD MOTOR CO.*
Ford Division
Falcon •'-.
Torino
Ford
Maverick
Mustang
Thunderbird
L-M Division '
Lincoln
Mark III
Montego
Mercury
Cougar
GENERAL MOTORS
Buick Division
Buick
Riviera
Skylark
Cadillac Division
Cadillac
Eldorado
Chevrolet Division
Chevelle
Nova
Chevrolet
Corvette
Camaro
Monte Carlo
Oldsmobile Division
F-85
Oldsmobile
Toronado
Pontiac Division
Pontiac
Tempest
Firebird
Grand Prix
CHECKER MOTORS
TOTALS
* — All ChrysUr Corp. and Ford
Power
Braku
54,523
37,086
1,628
8,382
6,478
179
770
478,257
321,843
6,812
10,311
26,806
146,617
190,546
119,915
11 ,382
156,414
5,337
23,197
20,649
26,283
80,948
.. 1,082,349
812,079
N.A.
106,436
604,505
N.A.
53,616
47,522
270,270
36,603
20,506
40,568
128,315
44,278
. . 2,867,208
. . 554,307
393,720
37,336
123,251
236,239
212,397
23,842
966,813
180,113
33,315
538,818
8,984
59,607
145,976
574,014
250,424
298,115
25,475
535,835
313411
125,868
30,706
65,750
3,641
. . 4,485,978
Percent
of
Output
22.47
61.87
2.21
16.86
21.57
435
3.04
34.84
36.70
2.82
19.82
17.85
56.23
27.04
74.52
100.00
31.54
3.09
21.42
26.90
57.19
87.32
49.22
44.11
2ff.22
74.82
30.55
100.00
75.45
100.00
100.00
42.14
92.03
67.62
68.82
83.17
97.76
100.00
54.43
100.00
100.00
100.00
49.93
40.75
10.57
60.46
51.88
47.72
100.00
90.33
80.71
99.46
100.00
77.51
92.70
52.75
63.00
100.00
65.79
56.17
Power
Seats
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
66,838
60,996
N.A.
N.A.
N.A.
6,049
6,049
43,962
10,985
5,842
N.A.
N.A.
N.A.
N.A.
5,842
156,868
61,592
N.A.
1,861
28,427
N.A.
N.A.
31,304
95,276
36,603
20,506
982
37,185
N.A.
595,204
172,711
138,648
28,728
5,335
234,100
210,258
23,842
20,490
N.A.
N.A.
19,307
N.A.
N.A.
1,183
1 29,804
9,832
98,235
21,737
38,099
25,054
2,520
N.A.
10,525
N.A.
818,910
Percent
of
Output
4.87
6.95
2.32
0.86
27.32
96.51
1.18
6.30
7.13
3.35
0.49
3.52
65.87
26.60
100.00
100.00
1.02
26.67
14.29
25.91
34.43
76.94
2.36
99.09
98.99
100.00
1.06
2.17
0.81
20.43
3.17
32.78
85.33
5.51
7.41
1.06
16.01
10.25
Motor Co. figures relate to factory sales
Power
Steering
125,992
53,797
17,198
28,093
21,131
2,869
2,904
1,078,015
675,925
103,223
32,734
115,213
252,714
503,884
160,659
11,382
402,090
115,522
93,545
57,342
43,607
92,074
1,638,916
1,303,516
4,001
298,144
785,867
39,077
128,905
47,522
335,400
36,603
20,506
84,774
136,918
62,599
3,803,895
657,324
402,351
37,336
217,637
236,239
212,397
23,842
1,619,259
364,739
157,738
848,793
11,907
92,640
143,442
625,305
300,186
299,644
25,475
665,768
336,290
218,986
44,891
65,601
3,998
6,650,816
Percent
of
Output
51.92
89.75
23.38
56.52
70.36
69.70
11.48
78.53
77.08
42.72
62.92
76.72
96.92
71.52
99.84
100.00
81.07
67.11
86.29
74.71
94.90
99.31
74.52
70.81
27.39
79.06
97.27
9.34
73.45
100.00
93.63
100.00
100.00
88.06
98.20
95.60
91.31
98.62
99.90
100.00
96.12
100.00
100.00
100.00
83.62
82.51
50.06
95.25
68.76
74.17
98.26
98.40
96.75
99.97
100.00
96.31
99.44
91.77
92.10
99.77
72.24
83.28 1
Power
Side
Windows
2,234
2,234
N.A.
N.A.
N.A.
N.A.
N.A.
79,501
67,002
N.A.
1,103
826
6,832
8,761
46,859
1 1 ,382
12,499
N.A.
542
2,610
2,022
7,325
179,987
80,035
N.A.
3,387
34,424
N.A.
N.A.
42,224
99,952
36,603
20,506
1,858
37,115
3,870
772,718
202,450
158,837
33,427
9,889
236,239
212,397
23,842
67,266
5,110
N.A.
41,661
4,813
N.A.
15,682
167,500
20,467
1 23,696
23,337
99,263
54,660
6,180
2,284
36,139
35
,034,475
Percent
of
Output
0.92
3.73
5.79
7.64
2.12
0.55
2.62
1.24
29.12
100.00
2.52
0.57
3.38
4.41
7.90
8.18
4.35
0.90
4.26
88.85
27.90
100.00
100.00
1.93
26.62
5.91
18.55
30.38
39.44
89.53
4.37
100.00
100.00
100.00
3.47
1.16
4.68
27.80
10.74
26.36
6.60
41.27
91.61
14.36
16.16
2.59
4.69
54.96
0.63
12.95
Power
Tailqate
Window
13,385
8,798
N.A.
4,587
N.A.
N.A.
N.A.
79,374
62,077
N.A.
N.A.
1 1 ,939
35,308
47,247
14,830
N.A.
17,297
N.A.
5,311
N.A.
N.A.
1 1 ,986
88,697
57,739
853
23,662
33,224
N.A.
N.A.
N.A.
30,958
N.A.
N.A.
5,150
25,808
N.A.
254,369
9,954
N.A.
N.A.
9,954
N.A.
N.A.
N.A.
151,770
24,545
N.A.
1 27,225
N.A.
N.A.
N.A.
40,073
40,073
N.A.
N.A.
52,572
44,207
8,365
N.A.
N.A.
74
418,602
Percent
of
Output
5.52
14.68
9.23
5.78
7.08
7.95
13.54
6.70
9.21
3.49
4.88
12.93
4.03
3.14
5.84
6.27
4.11
8.64
5.35
18.51
6.11
1.49
4.40
7.84
5.55
14.28>
6.31
12.92
7.60
13.07
3.51
1.34
5.24
in U. S. of cars built both In U. S. and Canada.
A-12
-------
Table A-9 (from Ref. A-l)
Counf by Model and Percentage of ToM
Luxury-Comfort Options in 70s
Radio
Percent Percent Percent Ad|uitabl« Percent Speed Percent
ot Bucket of Vinyl of Steering of Regulating of
Output Seati Output Top Output Column Outpu! Device! Output
AMERICAN MOTORS.. 148,088 61.03 48,655 20.05 36,176 14.91 11,741 4.84 4,572 1.88
Ambasiador 48,806 81.42 3753 6.26 14,118 23.55 7,919 13.21 4,306 7.18
Hornet 31345 43.28 N.A 5,226 7.10 N.A N.A
R»*>el 27x563 55.66 3/411 6.86 5,892 11.85 1,128 2.27 266 0.54
Javelin 22,408 74.61 30,034 100.00 10940 36.41 1,871 6.23 N.A
AMX 3,050 74.10 4,116 100.00 N.A. .... 823 20.00 N.A
Gremlin 14,316 56.58 7,341 29.02 NA NA . . N.A
CHRYSIER CORP.' ...1,225,194 89.25 231,417 16.86 595,873 43.41 31,972 2.33 47,618 3.47
C-P Division 791,140 90.22 108/499 12.37 282,907 32.76 28,268 3.22 38,267 4.36
Valiant 202,944 84.01 23,239 9.62 35,535 14.71 N.A N.A
Barracuda 50,16* 96.42 43,185 83.01 22,636 43.51 N.A 323 0.62
Belvedere 133,999 89.23 18,381 12.24 39,961 26.61 N.A 646 0.43
Fury 235,270 90.23 8/422 3.23 80,909 31.03 3,729 1.43 5,528 2.12
Total Plymouth 622,375 88.34 93,227 13.23 179,041 25.41 3,729 0.53 6/497 0.92
Chrysler 157,392 97.81 14,177 8.81 92,881 57.72 16,784 10.43 24,186 15.03
Imperial 11,373 99.92 1,095 9.62 10,985 96.51 7,755 68.13 7,584 66.63
Dodge Divition 434,054 87.51 122,918 24.78 312,966 6310 3,709 0.75 9,351 1.89
Dart 151,849 88.21 3788 2.19 107/74 62.61 N.A N.A
Coronet 95,930 88.50 11499 10.71 76/418 70.49 N.A 976 0.94
Challenger 67,628 88.11 69,240 90.21 47,900 62.40 N.A 921 1.19
Charger 40,666 88.51 36,622 79.72 39,24] 85.38 N.A 1,149 2.54
Polara 77,981 84.11 1,669 1.79 41,633 44.92 3709 4.0) 6,305 6.79
FORD MOTOR CO.' .. 1,991,353 90.55 149,816 6.81 855,275 38.89 139,657 6.35 67,746 3.08
Ford Division 1,645,371 89.38 71,103 3.86 637325 34.62 64,006 3.48 28,057 1.52
Falcon 12,131 83.03 N.A N.A N.A N.A
Torino 330,587 87.66 27,590 7.32 91;241 24.19 N.A N.A
Ford 754,340 93.37 8,374 1.04 283,552 35.10 25,763 3.19 18,168 2.25
Maverick 348,830 83.40 N.A 192,910 46.12 N.A N.A
Mustang 159/424 90.84 17,500 100.00 26380 15.32 3,982 2.27 N.A
Thunderfaird 40,059 84.30 17,589 37.01 42,742 89.94 34,261 72.10 9,889 20.81
L-M Division 345,982 96.59 78713 21.97 217,950 60.84 75,651 21.12 39,689 11.08
Lincoln 36,482 99.67 N> 33,543 91.64 22,083 60.33 14,747 40.29
Mark III 20,481 99.88 N> 20,502 99.98 17,215 83.95 11,264 54.93
Montego 90,878 94.40 11,504 11.95 35,889 37.28 N.A N.A
Mercury 134,102 96.18 1,729 1.24 86,292 61.89 28/430 20.39 13,678 9.81
Cougar 64,039 97.80 65/480 100.00 41,724 63.72 7,923 12.10 N.A
GENERAL MOTORS ..3,942,856 94.61 587,107 14.09 2,024,184 48.59 627,053 15.05 210,167 5.04
Buick Division 649,272 97.42 31366 4.78 412,184 61.84 165,485 24.83 67,567 10.14
Buick 394,354 97.92 1,514 0.38 267,129 66.33 111,060 27.58 55,523 13.79
Riviera 36,791 98.54 10,347 27.71 32,671 87.51 37,336 100.00 9,613 25.75
Skylark 218,127 96.34 20,005 8.84 112,384 49.63 17,089 7.55 2,431 1.07
Cadillac Division .. 235,588 99.72 448 0.19 191,447 81.04 156,703 66.33 52,280 22.13
Cadillac 211,767 99.70 N.A 169,043 79.59 135,903 63.99 43,332 20.40
Eldorado 23,821 99.91 448 1.88 22,404 93.97 20,800 87.24 8,948 37.53
; Chevrolet Division 1,782,913 92.07 253,783 13.11 711,055 36.72 125,622 6.49 18,784 0.97
j Chevelle 413,024 93.43 74,532 16.86 168,683 38.16 14,082 3.19 549 0.12
I Nova 272,969 86.62 12/428 3.94 56,643 17.97 N.A N.A
! Chevrolet 822,515 92.30 N.A 323,307 36.28 75,324 8.45 18,054 2.03
i Corvette 16,991 98.12 17,316 100.00 832 4.80 5,803 33.51 N.A
i Comoro 119,365 95.57 124,901 100.00 43,221 34.60 6,735 5.39 N.A
Monte Carlo 138,049 94.57 24,606 16.86 118,369 81.09 23,678 16.22 181 0.12
Oldsmobile Division 612,023 96.31 85,566 13.46 382,347 60.17 111,745 17.58 37763 5.94
F-85 295,526 95.25 80,491 25.94 147,634 47.58 17,182 5.54 5,066 1.63
Oldsmobile 291,294 97.19 3,264 1.09 211,602 70.60 75,962 25.34 25,522 8.52
Toronado 25,203 98.93 1,811 7.11 23,111 90.72 18,601 73.02 7,175 28.16
Pontioc Division ... 663,060 95.91 215,444 31.16 327,151 47.32 67,498 9.76 33,773 4.89
Pontiac 325,127 96.14 N.A 155/413 45.95 39,657 11.73 25,104 7.42
Tempest 227,006 95.13 106,807 44.76 102,442 42.93 5,460 2.28 2,320 0.97
Firebird 47,455 97.37 48739 100.00 11,721 24.05 2,561 5.25 N.A
Grand Prix 63,472 96.54 59,898 91.10 57,575 87.57 19,820 30.14 6,349 9.66
CHECKER MOTORS .. 1,082 19.55 121 2.19 56 1.05 N.A N.A
TOTALS 7,308,573 91.52 1,017,116 12.74 3,511,566 43.97 810/423 10.15 330,103 4.13
-—All Chrysler Corp. and Ford Motor Co. figures relati to factory tales in U. S. of can built both in U. S. and Canada.
A-13
-------
REFERENCES - APPENDIX A
A-l. Automotive News, Annual Almanac, Editions 1958-1973, Slocum
Publishing Co., Detroit, Mich.
A-2. Branham Automobile Reference Book, Editions 1961, 1964, 1967,
1970, and 1973 (Each edition covers 3 years), Branham Publishing
Co., Santa Monica, Calif.
A-3. Auto Market Reports, January-February 1970 and March-April 1973,
Kelley Blue Book, Los Angeles, Calif.
A-4. Annual Engineering Specifications and Statistical Issues, Editions
1970 through 1973, Automotive Industries, Philadelphia, Penn.
A-5. National Statistics for All Import Passenger Cars by Make and
Model Codes. 1968 through 1972. R.L. Polk and Co., Motor Statistical
Division, Cincinnati, Ohio.
A-6. Automotive News, Weekly editions, Slocum Publishing Co., Detroit,
Mich.
A-7 . Import Passenger Car Report by Make, Model, U.S. Summary,
January through October 1973, R. L. Polk and Co., Motor Statistical
Division, Cincinnati, Ohio (2 January 1974)
A-8. Ward's Automotive Reports, Weekly editions, Detroit, Mich.
A-14
-------
B. TABLES OF SALES-
WEIGHTED AVERAGES
-------
B-l. COMBINED MARKET
CLASSES
-------
APPENDIX B-l
COMBINED MARKET CLASSES, SALES-WEIGHTED AVERAGES
Page
Total U.S. Sales B-l.l
Domestic Sales B-l.l
Import Sales B-l.2
B-l
-------
-------
Sales-Weighted Averages
ALL MARKET CLASSES
TOTAL UNITED STATES SALES
YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
196B
1969
1970
1971
1972
1973
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib*
NR
NR
9
10
13
17
21
27
33
45
50
58
63
67
70
73
SALES-WEIGHTED PARAMETERS
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L!
ib*
17
16
21
20
20
24
25
30
36
44
46
47
47
38
30
35
CURB
WEIGHT
iwc)
Ib
3714
3671
3563
3412
3451
3435
3442
3529
3578
3588
3591
3634
3570
3569
3650
3672
WHEEL-
BASE
[WB|
in.
118.2
115.5
116.1
113.6
113.7
112.0
OVERALL
LENGTH
IOALI
in.
206.8
200.4
203.5
200.8
201.6
202.2
OVERALL
WIDTH
|OAW)
in.
78. 0«
75.4*
75.5
74.9
74.8
74.0
ENGINE
DISPLACE-
MENT
[CIO]
in^
293.1
257.5
287.6
296.7
292.5
285.5
COMPRES-
SION RATIO
ICRI
9.0
8.7
9.2
9.0
8.4
8.2
INERTIA
TEST
WEIGHT
i«|)
Ib
3967
3955
3836
3712
3743
3742
3726
3805
3831
3857
3863
3941
3876
3886
3942
3968
OVERHANG
[OAL-WB]
in.
88.6
84.9
87.4
87.2
87.9
90.2
* DOMESTIC ONLY
DOMESTIC SALES ONLY
ALL MARKET CLASSES
YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
NR
NR
9
10
13
17
21
27
33
45
50
58
63
67
70
73
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
17
16
21
20
20
24
25
30
36
44
46
47
47
38
30
35
CURB
WEIGHT
[WCI
Ib
3772
3855
3689
3514
3504
3513
3535
3636
3679
3749
3757
3830
3783
3807
3857
3928
WHEEL-
BASE
[WB]
in.
118.9
116.2
117.5
116.3
116.2
115.0
OVERALL
LENGTH
IOAL]
in.
208.1
201.7
206.0
206.2
207.8
208.7
OVERALL
WIDTH
IOAWI
in.
78.0
75.4
76.6
76.7
76.4
76.0
ENGINE
DISPLACE-
MENT
ICIDI
in^
299.7
263.4
300.2
325.7
318.7
317.6
COMPRES-
SION RATIO
ICR]
9.1
8.8
9.3
9.1
8.4
8.2
INERTIA
TEST
WEIGHT
[W,|
111
4096
4132
3957
3813
3821
3824
3823
3911
3946
4007
4020
4135
4118
4130
4171
4223
OVERHANG
(OAL-WB)
in.
89.2
85.5
88.5
89.9
91.6
93.7
B-l. 1
-------
Sales-Weighted Averages
ALL MARKET CLASSES
IMPORT SALES ONLY
YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L!
Ib
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
CURB
WEIGHT
l«cl
Ib
1790
1946
1953
1879
1806
1889
1899
1849
1928
2003
2058
2083
2096
2158
2154
2253
WHEEL-
BASE
|WB]
in.
94.6
95.0
94.9
94.7
95.2
95.5
OVERALL
LENGTH
(OAL)
in.
161.1
162.0
162.0
163.1
163.8
166.4
OVERALL
WIDTH
|OAW]
in.
NR
NR
61.3
62.3
62.7
62.8
ENGINE
DISPLACE-
MENT
(CID|
in3
75.0
75.2
83.4
95.5
103.0
107.7
COMPRES-
SION RATIO
(CR|
7.0
7.1
7.6
8.1
8.1
8.2
INERTIA
TEST
WEIGHT
|W,)
Ib
2116
2273
2254
2184
2126
2203
2214
2151
2191
2361
2407
2407
2406
2472
2475
2544
OVERHANG
IOAL-WB)
in.
66.5
67.0
67.1
68.4
68.6
70.9
B-l. 2
-------
B-2. BY AAARKET
CLASS
-------
APPENDIX B-2
BY-MARKET-CLASS SALES-WEIGHTED AVERAGES
Page
United States Totals
Standard Class B-2. 1
Intermediate Class B-2. 1
Compact Class B-2.2
Subcompact Class B-2.2
Domestic Sales
Compact Class B-2.3
Subcompact Class B-2.3
Import Sales
Compact Class B-2.4
Subcompact Class B-2.4
Domestic and United States Totals
Specialty Class B-2. 5
B-2
-------
Sales-Weighted Averages
UNITED STATES TOTALS
MARKET CLASS: STANDARD
YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
AIR CONDI-
TIONING
WEIGHT
l"*c)
Ib*
NR
NR
13
15
20
25
31
39
46
61
67
77
88
91
90
95
LUXURY
ITEMS
WEIGHT
[Wp&L|
Ib'
18
16
28
28
28
34
35
39
43
49
53
54
56
39
18
21.4
SALES-WEIGHTED PARAMETERS
CURB
WEIGHT
l«cl
Ib
3815
3973
4067
3975
3978
3923
3941
4005
4061
4125
4152
4248
4288
4408
4481
4607
WHEEL-
BASE
IWBI
in.
119.6
120.5
120.9
122.1
123.4
123.4
OVERALL
LENGTH
[OAL]
in.
209.3
211.6
214.8
218.6
221.8
224.4
OVERALL
WIDTH
[OAW]
in.
78.2*
78.7*
79.5
79.8
79.5
79.6
ENGINE
DISPLACE-
MENT
ICIDI
in3
304.6
314.2
330.7
372.3
371.4
377.2
COMPRES-
SION RATIO
[CR]
9.1
8.9
9.4
9.3
8.4
8.3
INERTIA
TEST
WEIGHT
l«|l
Ib
4139
4246
4313
4266
4271
4251
4253
4307
4321
4341
4342
4575
4639
4735
4805
4907
OVERHANG
IOAL-WBI
in.
89.7
91.1
93.9
96.5
98.4
101.0
DOMESTIC ONLY
UNITED STATES TOTALS
MARKET CLASS: INTERMEDIATE
YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib*
NR
NR
4
2
4
7
12
16
21
31
38
43
56
65
75
79
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L|
Ib*
10
12
. 16
9
11
12
17
24
33
40
41
46
49
50
52
59
CURB
WEIGHT
l*c)
Ib
3191
3776
3756
2987
2934
3045
3180
3318
3363
3450
3503
3505
3655
3682
3787
4009
WHEEL-
BASE
[WB]
in.
116.6
113.9
115.3
115.5
115.8
115.1
OVERALL
LENGTH
[OAL]
in.
201.8
194.1
201.3
205.0
206.7
210. 1
OVERALL
WIDTH
|OAW)
in.
74.8*
71.3*
74.9
76.5
77.4
77.7
ENGINE
DISPLACE-
MENT
ICIDI
in3
234.2
197.8
277.2
317.0
319.2
327.0
COMPRES-
SION RATIO
[CR]
8.4
8.7
9.1
9.2
8.4
8.3
INERTIA
TEST
WEIGHT
[W,|
Ib
3635
4038
4079
3251
3315
3310
3437
3557
3673
3793
3737
3748
3985
4043
4049
4285
OVERHANG
[OAL-WB]
in.
85.2
80.2
86.0
89.5
90.9
95.0
DOMESTIC ONLY
B-2. 1
-------
Sales-Weighted Averages
UNITED STATES TOTALS
MARKET CLASS: COMPACT
YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib*
NR
NR
1
1
2
5
3
6
7
7
10
13
18
23
35
40
POWER AND
LUXURY
ITEMS
WEIGHT
l"pul
Ib*
10
11
5
5
8
7
9
11
16
17
17
18
23
28
40
47
CURB
WEIGHT
(*cl
Ib
3041
2897
2679
2655
2723
2713
2721
2828
2823
2854
2941
2874
2874
2978
3027
3124
WHEEL-
BASE
(WB)
in.
107.5
108.6
109.0
107.6
109.7
108.3
OVERALL
LENGTH
IOALI
in.
189.7
184.4
187.1
186.2
189.8
196.3
OVERALL
WIDTH
[OAW|
in.
72.2*
70.4'
70.8
71.0
71.4
70.9
ENGINE
DISPLACE-
MENT
ICIDI
in'
190.0
176.0
194.5
218.1
240.5
240.2
COMPRES-
SION RATIO
[CR]
8.7
8.5
8.7
8.7
8.5
8.0
INERTIA
TEST
WEIGHT
|W,|
Ib
3401
3192
2979
2987
3041
3007
2974
3104
3050
3142
3274
3202
3225
3331
3383
3406
OVERHANG
IOAL-WB]
in.
82.2
75.8
78.1
' 78.6
80.1
88.0
DOMESTIC ONLY
UNITED STATES TOTALS
MARKET CLASS: SUBCOMPACT
YEAR
1958
1959
1960
1961
1962
1963
1964"
1965"
1966"
1967"
1968"
1969"
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
(*ACl
Ib-
NR
NR
0
1
0
6
NR
NR
NR
NR
NR
NR
8
10
17
24
POWER AND
LUXURY
ITEMS
WEIGHT
|WPU|
Ib*
0
0
4
5
8
8
NR
NR
NR
NR
NR
NR
11
10
6
10
CURB
WEIGHT
l«cl
Ib
1968
1969
2044
2089
2088
2041
1787
1798
1909
1943
2002
2023
2093
2139
2214
2289
WHEEL-
BASE
|WB|
in.
94.6
96.5
94.5
94.4
95.1
95.0
OVERALL
LENGTH
IOALI
in.
163.2
165.6
161.4
162.4
164.6
166.5
OVERALL
WIDTH
IOAWI
in.
73.0-
70.0"
61.1
62.9
64.8
64.5
ENGINE
DISPLACE-
MENT
ICIDI
in3
104.0
118.2
82.2
99.7
115.5
116. 5
COMPRES-
SION RATIO
[CR)
7.2
7.3
7.5
8.0
8.0
8.1
INERTIA
TEST
WEIGHT
|W,I
Ib
2312
2294
2344
2376
2425
2352
2093
2103
2172
2313
2351
2343
2393
2427
2551
2571
OVERHANG
(OAL-WBI
in.
68.6
69.1
66.9
68.0
69.5
71.5
* DOMESTIC ONLY
•* IMPORTS ONLY (NO DOMESTIC SUBCOMPACTS)
B-2.2
-------
Sales-Weighted Averages
DOMESTIC SALES ONLY
MARKET CLASS: COMPACT
YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR
NR
1
1
2
5
3
6
7
7
10
13
18
23
35
40
LUXURY
ITEMS
WEIGHT
|WPU|
Ib
10
11
5
5
8
7
9
11
16
17
17
18
23
28
40
47
SALES-WEIGHTED PARAMETERS
CURB
WEIGHT
iwcl
Ib
3135 '
2956
2686"
2661
2726
2714
2724
2835
2840
2874
2954
2876
2878
2982
3036
3144
WHEEL-
BASE
|WB|
in.
108.0
108.7
109.3
107.7
110.0
108.6
OVERALL
LENGTH
[OAL|
in.
191.1
184.5
187.5
186.4
190.1
197.1
OVERALL
WIDTH
|OAW|
in.
72.2
70.4
71.1
71.1
71.5
71.2
ENGINE
DISPLACE-
MENT
[CID]
in'
200.1
176.5
197.3
221.9
244.6
247.9
COMPRES-
SION RATIO
|CR]
8.7
8.5
8.7
8.6
8.5
7.9
INERTIA
TEST
WEIGHT
[W|l
Ib
3244
2985
2994
3044
3007
2976
3110
3066
3170
3284
3199
3230
3341
3393
3427
OVERHANG
[OAL-WB]
in.
83.1
75.8
78.2
78.7
80.1
88.5
DOMESTIC SALES ONLY
MARKET CLASS: SUBCOMPACT
YEAR
1958
1959
1960
1961
1962
1963
1964"
1965'
1966*
1967s
1968*
1969"
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
!WAC!
Ib
NR
NR
0
1
0
6
8
10
17
24
POWER AND
LUXURY
ITEMS
WEIGHT
|WPllL|
Ib
0
0
4
5
8
8
11
10
6
10
CURB
WEIGHT
iwcl
Ib
2450
2671
2694
2757
2636
2700
2272
2219
2329
2454
WHEEL-
BASE
IWBI
in.
96.6
100.0
95.1
95.5
95.6
OVERALL
LENGTH
[OAL]
in.
171.8
173.1
163.6
166.8
169.6
OVERALL
WIDTH
|OAW|
in.
73.0
70.0
69.1
68.1
67.9
ENGINE
DISPLACE-
MENT
[CID)
in3
171.8
195.6
140.3
134.1
138.0
COMPRES-
SION RATIO
ICR]
8.1
8.0
8.5
8.0
8. 1
INERTIA
TEST
WEIGHT
|W|]
Ib
2830
3000
3000
3000
3000
3000
2506
2454
2690
2718
OVERHANG
IOAL-WB)
in.
75.2
73.1
68.5
71.3
74. 0
•NO DOMESTIC SUBCOMPACT
B-2. 3
-------
Sales-Weighted Averages
IMPORT SALES ONLY
MARKET CLASS: COMPACT
YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
lb
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
POWER AND
LOXURY
ITEMS
WEIGHT
[WP&L]
lb
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
CURB
WEIGHT
|WC]
lb
2183
2548
2521
2415
2419
2669
2610
2613
2304
2764
2804
2858
2788
2934
2762
2879
WHEEL-
BASE
(WB|
in.
102.5
102.3
102.0
103.3
103.5
104.9
OVERALL
LENGTH
[OAL]
in.
177.0
-
175.2
174.6
183.2
182.6
186. 1
OVERALL
WIDTH
|OAW)
in.
NR
NR
63.6
68.1
68.0
67.5
ENGINE
DISPLACE-
MENT
[CID]
in3
97.6
108.5
102.8
130.8
132.4
145. 1
COMPRES-
SION RATIO
[CR|
8.2
8.5
8.7
9.2
9.2
8.4
INERTIA
TEST
WEIGHT
|W|)
lb
2500
2889
2844
2724
2715
2990
2889
2874
2560
2898
3174
3241
3127
3226
3086
3150
OVERHANG
(OAL-WBJ
in.
74.5
72.9
72.6
79.9
79.1
81.2
IMPORT SALES ONLY
MARKET CLASS: SUBCONTRACT
YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l»*cl
lb
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
(WP&L)
lb
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
NR
CURB
WEIGHT
(«cl
lb
1742
1838
1865
1824
1767
1824
1787
1798
1909
1943
2002
2023
2068
2095
2129
2180
WHEEL-
BASE
IWBI
in.
93.7
94.5
94.5
94.4
94.9
94.6
OVERALL
LENGTH
[OAL]
in.
159.1
161.1
161.4
162.2
163.0
164.5
OVERALL
WIDTH
IOAW]
in.
NR
NR
61.1
62.1
62.4
62.2
ENGINE
DISPLACE-
MENT
|CID]
in3
72.3
73.0
82.2
94.0
101.8
102.4
COMPRES-
SION RATIO
[CR]
6.8
7.0
7.5
8.0
8.0
8.2
INERTIA
TEST
WEIGHT
|W,|
lb
2070
2162
2162
2129
2089
2138
2093
2103
2172
2313
2351
2343
2377
2411
2449
2473
OVERHANG
(OAL-WBI
in.
65.4
66.6
66.9
66.9
68.1
69.9
B-2.4
-------
Sales-Weighted Averages
DOMESTIC AND UNITED STATES TOTALS
MARKET CLASS: SPECIALTY
YEAR
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1966
1969
1970
1971
1972
1973
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WW]
Ib
NR
NR
15
18
34
28
2\
12
21
25
31
44
53
68
73
79
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L]
Ib
14
32
47
16
27
18
11
16
22
44
48
51
45
42
36
34
CURB
WEIGHT
[WC]
Ib
3945
3963
3930
3984
4168
4118
3300
3154
3208
3297
3445
3615
3639
3836
3953
4048
WHEEL-
BASE
[WB]
in.
114.5
114.0
112.0
111.3
114.9
114.4
OVERALL
LENGTH
[OAL]
in.
205.5
203.9
187.8
196.9
204.4
207.0
OVERALL
WIDTH
[OAW]
in.
80.1
76.1
70.4
74.7
76.1
75.2
ENGINE
DISPLACE-
MENT
[CIDj
in'
355.5
383.3
288.2
339.2
374.2
369.8
COMPRES-
SION RATIO
ICR]
10.2
9.9
9.5
9.4
8.4
8.3
INERTIA
TEST
WEIGHT
[W|l
Ib
4111
4365
4380
4385
4660
4582
3583
3338
3439
3538
3777
3947
3807
4093
4240
4407
OVERHANG
(OAL-WB)
in.
91.0
89.9
75.8
85.6
89.5
92.6
B-2.
-------
B-3 BYNAMEPLATE
-------
APPENDIX B-3
BY-NAMEPLATE SALES-WEIGHTED AVERAGES
(MARKET CLASS AND TOTALS)
Nameplate Page
American Motors B-3. 1
Buick B-3.4
Cadillac B-3.7
Capri B-3. 10
Chevrolet B-3. 11
Chrysler B-3. 14
Colt B-3. 17
Datsun B-3. 18
DeSoto B-3.20
Dodge B-3.21
Fiat B-3.24
Ford B-3.26
Imperial B-3.29
Lincoln B-3.32
Mercury B-3.35
Oldsmobile B-3.38
Opel B-3-41
Plymouth B-3.44
Pontiac B-3.47
Studebaker B-3. 50
Studebaker-Packard B-3.51
Toyota B-3'52
Volkswagen B-3. 54
Volvo B-3'57
B-3
-------
By-Nameplate Sales-Weighted Averages
NAMEPLATE:
MARKET CLASS AND TOTALS
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
37,107
43,067
79,880
94, 037
24, 226
278,317
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
72.4
37.1
27.2
19.5
31.2
32.5
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&L!
Ib
47.9
37.3
28.7
7.5
55.4
27.8
CURB
WEIGHT
l«c'
Ib
3869
3552
2897
2695
3312
3096
WHEEL-
BASE
(WB|
in.
122.0
118.0
108.0
96.0
110.0
107.5
OVERALL
LENGTH
|OAL)
in.
210.9
208.3
179.3
161.3
191.8
183.0
OVERALL
WIDTH
IOAW1
in.
77.2
77.2
70.6
70.6
75.2
72.9
ENGINE
DISPLACE-
MENT
|CID]
in3
304.0
286.4
239.4
241.9
297.1
261.2
COMPRES-
SION RATIO
(CR|
8.4
8.3
8.0
8.1
8.4
8.2
INERTIA
TEST
WEIGHT
[W|]
Ib
4123
3609
3198
3000
3500
3344
NAMEPLATE: AMERICAN MOTORS
YEAR: '970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
101,219
84,000
39,701
29,407
254, 327
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC>
Ib
42.7
9.5
6.7
17.8
23.2
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&LI
Ib
37.5
11.1
13.0
38.8
25.1
CURB
WEIGHT
l«cl
Ib
3704
2882
2683
3261
3222
WHEEL-
BASE
[WB]
in.
118.4
108.0
96.0
107.5
110.2
OVERALL
LENGTH
IOAL]
in.
204.0
179.3
161.3
189.5
187.5
OVERALL
WIDTH
(OAWj
in.
77.2
70.6
70.6
71.9
73.4
ENGINE
DISPLACE-
MENT
ICIDI
in'
283.9
206.7
199.0
298.4
246.8
COMPRES-
SION RATIO
[CR]
8.9
8.5
8.5
9.0
8.7
INERTIA
TEST
WEIGHT
[W,l
Ib
3913
3000
3000
3500
3421
B-3. 1
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: AMERICAN MOTORS
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1 84, 1 55
75, 843
5,714
265,712
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l«ACl
Ib
14.8
4.5
8.6
11.7
POWER AND
LUXURY
ITEMS
WEIGHT
lWP&Ll
Ib
21.6
20.1
21.8
21.2
CURB
WEIGHT
iwcl
Ib
3280
2861
3320
3161
WHEEL-
BASE
[WB]
in.
113.5
106.0
112.0
111.3
OVERALL
LENGTH
IOAL]
in.
196.8
181.0
195.0
192.2
OVERALL
WIDTH
IOAWJ
in.
74.5
69.5
74.5
73.1
ENGINE
DISPLACE-
MENT
(CIO)
in'
250.7
230.0
250.7
244.8
COMPRES-
SION RATIO
(CHI
8.6
8.7
8.6
8.6
INERTIA
TEST
WEIGHT
l«|]
Ib
3500
3059
3500
3374
NAMEPLATE: AMERICAN MOTORS
YEAR: !962_
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
308,521
138, 130
423,104
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
lWAd
Ib
4.6
0.0
3.4
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
8.5
7.5
8.2
CURB
WEIGHT
iwcl
Ib
3078
2636
2958
WHEEL-
BASE
IWBI
in.
108.0
100.0
105.8
OVERALL
LENGTH
IOAL]
in.
I90.0
173.1
185.4
OVERALL
WIDTH
[DAW]
in.
72.4
70.0
71.8
ENGINE
DISPLACE-
MENT
[CIO]
in3
215.8
195.6
210.3
COMPRES-
SION RATIO
|CR)
8.7
8.0
8.5
INERTIA
TEST
WEIGHT
[W|]
Ib
3500
3000
3365
B-3.2
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: .
AMERICAN MOTORS
YEAR: '956
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
14,573
137,765
53,905
196,243
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
NR
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WPU!
Ib
10.4
10.4
0.4
7.6
CURB
WEIGHT
(«cl
Ib
3603
3135
2450
2982
WHEEL-
BASE
|WB]
In.
117.0
108.0
96.6
105.5
OVERALL
LENGTH
[OAL|
in.
200.1
191.1
171.8
186.5
OVERALL
WIDTH
|OAW|
in.
72.2
72.2
73.0
72.4
ENGINE
DISPLACE-
MENT
[CID]
in3
327.0
200.1
171.8
201.8
COMPRES-
SION RATIO
[CR]
9.7
8.7
8.1
8.6
INERTIA
TEST
WEIGHT
(W,)
Ib
4000
3500
2830
3353
B-3. 3
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: BUICK
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
374, 555
202, 642
32,217
609,414
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[wACl
Ib
93.0
93.0
99.0
93.3
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&J
Ib
29.0
35.0
50.0
32.1
CURB
WEIGHT
|WC]
Ib
4563
3784
4642
4308
WHEEL-
BASE
(WB]
in.
125.5
115.1
122.0
121.8
OVERALL
LENGTH
[OAL]
in.
223.9
206.0
217.3
217.6
OVERALL
WIDTH
|OAW)
in.
79.7
76.5
79.5
78.6
ENGINE
DISPLACE-
MENT
(CID)
in'
410.7
350.0
455.0
392.8
COMPRES-
SION RATIO
|CR|
8.5
8.5
8.5
8.5
INERTIA
TEST
WEIGHT
[W|]
Ib
5036
4032
5000
4701
NAMEPLATE: BUICK
YEAR:
. 1970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
296,184
172,161
24, 862
493, 207
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
i**d
Ib
85.6
63.2
81.4
77.6
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L>
Ib
70.6
52.8
56.3
63.7
CURB
WEIGHT
iwcl
Ib
4479
3782
4480
4236
WHEEL-
BASE
[WB|
in.
125.1
114.1
119.0
120.9
OVERALL
LENGTH
(OAL)
in.
222.4
204.7
215.5
215.9
OVERALL
WIDTH
IOAWI
in.
80.0
77.3
79.3
79.0
ENGINE
DISPLACE-
MENT
(CID)
in^
427.1
379.3
455.0
411.8
COMPRES-
SION RATIO
[CR]
9.7
9.7
10.0
9.7
INERTIA
TEST
WEIGHT
[W,l
Ib
4767
4029
5000
4521
B-3.4
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: BUICK
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
312,472
211,141
45,518
569,131
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WAC1
Ib
54.7
27.7
74.9
46.3
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L1
Ib
62.5
42.1
42.0
53.3
CURB
WEIGHT
l«c)
Ib
4290
3403
4223
3956
WHEEL-
BASE
[WB|
in.
124.6
115.0
119.0
120.6
OVERALL
LENGTH
IOALI
in.
219.5
204. Q
211.2
213.1
OVERALL
WIDTH
|OAW]
in.
80.0
75.5
79.3
78.3
ENGINE
DISPLACE-
MENT
(CID|
in"
372.1
286.3
425.0
344.5
COMPRES-
SION RATIO
(CR)
9.7
9.0
10.3
9.5
INERTIA
TEST
WEIGHT
|W,|
Ib
4649
3582
4500
4241
NAMEPLATE: BUICK
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
239,847
152,312
8,108
400,267
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
I*AC)
Ib
42.3
9.4
23.4
29.4
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L]
Ib
46.1
8.3
11.9
31.0
CURB
WEIGHT
iwcl
Ib
4384
2871
4153
3804
WHEEL-
BASE
|WB]
in.
123.7
112. 1
117.0
119.2
OVERALL
LENGTH
[OAL]
in.
215.5
188.4
208.0
205.1
OVERALL
WIDTH
|OAW)
in.
78.0
71.3
76.6
75.4
ENGINE
DISPLACE-
MENT
|CID)
in'
401.0
200.1
401.0
324.6
COMPRES-
SION RATIO
|CR)
10.25
8.8
10.25
9.7
INERTIA
TEST
WEIGHT
|W,|
Ib
4645
3062
4500
4040
B-3.5
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: BUICK
YEAR:.
1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
262, 828
262, 828
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WAC]
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
31.3
31.3
CURB
WEIGHT
iwcl
Ib
4468
4468
WHEEL-
BASE
IWB)
in.
123.4
123.4
OVERALL
LENGTH
(OAL)
in.
214.1
214.1
OVERALL
WIDTH
(OAW]
in.
78.5
78.5
ENGINE
DISPLACE-
MENT
[CID]
in'
364
364
COMPRES-
SION RATIO
ICRI
9.7
9.7
INERTIA
TEST
WEIGHT
|W|)
Ib
4629
4629
B-3.6
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: CADILLAC
YEAR: Jill.
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
204, 979
38, 042
243,021
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
100.0
100.0
100.0
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
Ib
34.0
14.0
30.9
CURB
WEIGHT
iwc)
Ib
5044
5006
5038
WHEEL-
BASE
(WB]
in.
130.7
126.3
130.0
OVERALL
LENGTH
IOALI
in
227.6
222.7
226.8
OVERALL
WIDTH
(OAW)
in.
79.8
79.8
79.8
ENGINE
DISPLACE-
MENT
[CID)
in'
472.0
500
476.4
COMPRES-
SION RATIO
ICR]
8.5
8.5
8.5
INERTIA
TEST
WEIGHT
[W||
Ib
5500
5500
5500
NAMEPLATE: .
CADILLAC
YEAR: 1970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
148,957
16,085
165,042
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
118.6
119.6
118.7
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L|
Ib
34.1
15.8
32.3
CURB
WEIGHT
[WCI
Ib
5018
4909
5007
WHEEL-
BASE
[WB]
in.
130.2
120.0
129.2
OVERALL
LENGTH
(OAL)
in.
225.7
221.0
225.2
OVERALL
WIDTH
(OAW)
in.
79.8
79.9
79.8
ENGINE
DISPLACE-
MENT
[CID]
in3
472
500
474.7
COMPRES-
SION RATIO
|CR|
10.0
10.0
10.0
INERTIA
TEST
WEIGHT
|W|)
Ib
5477
5000
5430
B-3. 7
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE:
. CADILLAC
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
192,686
3812
196,498
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WACI
ID
106.7
109.0
106.7
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib
13.9
36.1
14.3
CURB
WEIGHT
|WC)
Ib
4793
4801
4793
WHEEL-
BASE
[WB|
in.
129.9
129.5
129.9
OVERALL
LENGTH
(DAL)
in.
224.8
224.0
224.8
OVERALL
WIDTH
[OAW|
in.
79.9
79.9
79.9
ENGINE
DISPLACE-
MENT
|CID]
in"
429.0
429.0
429.0
COMPRES-
SION RATIO
|CR]
10.5
10.5
10.5
INERTIA
TEST
WEIGHT
[W,|
Ib
5011
5000
5011
NAMEPLATE: CADILLAC_
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
151,508
151,508
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
I*AC)
Ib
81.9
81. 9
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
49.3
49.3
CURB
WEIGHT
l«cl
Ib
4936
4936
WHEEL-
BASE
[WB]
in.
129.9
129.9
OVERALL
LENGTH
[OAL)
in.
222.5
222.5
OVERALL
WIDTH
[OAW]
in.
79.9
79.9
ENGINE
DISPLACE-
MENT
ICID)
in'
390.0
390.0
COMPRES-
SION RATIO
ICRI
10.5
10.5
INERTIA
TEST
WEIGHT
[W,|
Ib
5054
5054
B-3.8
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: CADILLAC
YEAR: '958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
123,195
122,195
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
29.6
29.6
CURB
WEIGHT
(WCI
Ib
4871
4871
WHEEL-
BASE
|WB]
in.
130.4
130.4
OVERALL
LENGTH
[OAL]
in.
218.2
218.2
OVERALL
WIDTH
(OAW)
in.
80.0
80.0
ENGINE
DISPLACE-
MENT
|CID]
ir.3
365.0
365.0
COMPRES-
SION RATIO
|CR]
10.25
10.25
INERTIA
TEST
WEIGHT
[W|]
Ib
5065
5065
B-3.9
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: .
CAPRI
YEAR:
,. 1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
80, 628
80,628
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"«l
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&U
Ib
NR
NR
CURB
WEIGHT
l*cl
Ib
2206
2206
WHEEL-
BASE
[WB]
in.
100.8.
100.8
OVERALL
LENGTH
IOALI
in.
167.8
167.8
OVERALL
WIDTH
[OAW]
in.
64.8
64.8
ENGINE
DISPLACE-
MENT
ICID)
u,3
122.0
122.0
COMPRES-
SION RATIO
[CRj
8.2
8.2
INERTIA
TEST
WEIGHT
l«|)
Ib
2500
2500
NAMEPLATE: CAPRL
YEAR: 1970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
15,628
15,628
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"»cl
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
l"pu)
Ib
NR
NR
CURB
WEIGHT
iwc)
Ib
2187
2187
WHEEL-
BASE
IWBI
in.
100.8
100.8
OVERALL
LENGTH
IOALI
in.
167.8
167.8
OVERALL
WIDTH
IOAWI
in.
64.8
64.8
ENGINE
DISPLACE-
MENT
ICIDJ
in3
97.6
97.6
COMPRES-
SION RATIO
[CR]
8.4
8.4
INERTIA
TEST
WEIGHT
|W,|
Ib
2500
2500
B-3. 10
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: CHEVROLET
YEAR: '972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
921,703
344, 000
297,955
307, 327
263, 252
2,134,237
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
85.0
63.0
25.0
19.0
79.0
62.8
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L|
Ib
13.0
57.0
41.0
7.0
23.4
19.4
CURB
WEIGHT
[wcl
Ib
4457
3675
3172
2353
3670
3752
WHEEL-
BASE
(WB)
in.
122.1
115.9
111.0
97.0
112.9
114.8
OVERALL
LENGTH
[OAL]
in.
220.8
206.4
189.4
169.7
201.0
204.3
OVERALL
WIDTH
|OAW|
in.
79.5
75.4
72.4
65.4
74.8
75.2
ENGINE
DISPLACE-
MENT
|CID]
in3
350.0
304.0
284.0
140.0
341.9
302.1
COMPRES-
SION RATIO
ICRI
8.5
8.5
8.5
8.0
8.5
8.4
INERTIA
TEST
WEIGHT
[W|]
Ib
4672
4041
3500
2750
3914
4037
NAMEPLATE: .
CHEVROLET
YEAR: '970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
732,104
381,054
240, 396
22, 520
286, 1 37
1,662,211
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*ACl
Ib
73.2
42.5
14.3
12.2
51.6
53.1
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&Ll
Ib
48.1
53.5
26.9
8.5
42.9
44.8
CURB
WEIGHT
[WCI
Ib
4175
3591
3140
2276
3516
3752
WHEEL-
BASE
|WB]
in.
119.0
114.2
111.0
97.0
110.6
115.0
OVERALL
LENGTH
IOALI
in.
216.1
199.9
189.4
169.7
195.1
204.3
OVERALL
WIDTH
[OAW]
in.
79.8
75.4
72.4
65.4
74.5
76.6
ENGINE
DISPLACE-
MENT
[CID]
in3
347.5
303.3
263.5
140.0
325.7
318.7
COMPRES-
SION RATIO
ICRI
9.0
9.0
8.7
8.0
9.1
9.0
INERTIA
TEST
WEIGHT
|W|)
Ib
4582
4045
3500
2500
3712
4125
B-3. 11
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: CHEVROLET
YEAR: 1966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1,436,854
407,960
247,919
66,078
2,158,811
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"»cl
Ib
34.3
15.6
4.5
20.4
26.9
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
32.3
23.9
15.1
32.2
28.7
CURB
WEIGHT
(WCI
Ib
3809
3252
2781
3182
3566
WHEEL-
BASE
IWBI
in.
119.0
115.0
109.3
104.2
116.7
OVERALL
LENGTH
IOALI
in.
213.1
197.0
183.8
181.1
205.7
OVERALL
WIDTH
|OAW]
in.
79.6
75.0
70.7
71.3
77.5
ENGINE
DISPLACE-
MENT
[CIO]
in'
278.4
259.8
198.4
310.8
266.7
COMPRES-
SION RATIO
[CR]
9.1
9.1
8.6
9.8
9.1
INERTIA
TEST
WEIGHT
|W|I
Ib
4062
3538
3056
3500
3830
NAMEPLATE:
CHEVROLET
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1,429,212
633,578
15,239
2,078,029
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
10.3
2.1
0
7.7
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&L)
Ib
21.6
8.1
9.8
17.4
CURB
WEIGHT
(«cl
Ib
3763
2635
3051
3414
WHEEL-
BASE
[WB]
in.
119.0
109.1
102.0
115.9
OVERALL
LENGTH
[OAL]
in.
209.6
182.1
176.7
201.0
OVERALL
WIDTH
[OAW]
in.
79.0
69.0
70.4
75.9
ENGINE
DISPLACE-
MENT
|CID|
in3
268.8
170.3
327.0
239.2
COMPRES-
SION RATIO
[CR]
8.4
8.3
10.5
8.4
INERTIA
TEST
WEIGHT
[W,|
Ib
4065
2893
3500
3704
B-3. 12
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: CHEVROLET
YEAR: 1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1,218,516
8,702
1,227,218
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*«)
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L|
Ib
10.4
NR
10.4
CURB
WEIGHT
|wc|
Ib
3672
2913
3667
WHEEL-
BASE
[WBj
in.
117.5
102.0
117.4
OVERALL
LENGTH
(OAL|
in.
209.1
177.2
208.9
OVERALL
WIDTH
(OAWj
in.
77.7
NR
77.7
ENGINE
DISPLACE-
MENT
[CIO]
in'
264.7
283.0
264.9
COMPRES-
SION RATIO
|CR|
8.4
9.5
8.4
INERTIA
TEST
WEIGHT
|W,|
Ib
4000
3000
3993
B-3. 13
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE:
CHRYSLER
YEAR:
. 1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
166,237
166,237
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l«ACl
Ib
95.0
95.0
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib
37.1
37.1
CURB
WEIGHT
iwc]
Ib
4487
4487
WHEEL-
BASE
(WB|
in.
124.0
124.0
OVERALL
LENGTH
[OAL)
in.
224.4
224.4
OVERALL
WIDTH
[OAW|
in.
79.4
79.4
ENGINE
DISPLACE-
MENT
[CID]
in3
393.7
393.7
COMPRES-
SION RATIO
ICRI
8.5
8.5
INERTIA
TEST
WEIGHT
[W,J
Ib
4684
4684
NAMEPLATE: .
CHRYSLER
YEAR: '970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
153,168
153,168
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
126.5
126.5
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L|
Ib
60.2
60.2
CURB
WEIGHT
[WC|
Ib
4481
4481
WHEEL-
BASE
IWB]
in.
123.8
123.8
OVERALL
LENGTH
[OAL]
in.
224.7
224.7
OVERALL
WIDTH
[OAW]
in.
79.1
79.1
ENGINE
DISPLACE-
MENT
[CID]
in3
400.3
400.3
COMPRES-
SION RATIO
[CR]
9.0
9.0
INERTIA
TEST
WEIGHT
[W,]
Ib
4699
4699
B-3. 14
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: CHRYSLER
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
330, 1 82
230,182
AIR CONDI-
TIONING
WEIGHT
IWAC>
Ib
56.0
56.0
LUXURY
ITEMS
WEIGHT
(Wp&Ll
Ib
61.3
61.3
SALES-WEIGHTED PARAMETERS
CURB
WEIGHT
l«cl
Ib
4293
4293
WHEEL-
BASE
[WB|
in.
123.8
123.8
OVERALL
LENGTH
IOALI
in.
219.7
219.7
OVERALL
WIDTH
[OAWI
in.
79.5
79.5
ENGINE
DISPLACE-
MENT
|CID)
in3
393.7
393.7
COMPRES-
SION RATIO
ICR]
9.5
9.5
INERTIA
TEST
WEIGHT
|W|]
Ib
4537
4537
NAMEPLATE: CHRYSLER
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
114,131
114,131
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
(WAC)
Ib
21.1
21.1
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&Ll
Ib
40.2
40.2
CURB
WEIGHT
|wcl
Ib
4043
4043
WHEEL-
BASE
(WB|
in.
122.7
122.7
OVERALL
LENGTH
[OAL]
in.
215.1
215.1
OVERALL
WIDTH
(DAW]
{in.
79.4
79.4
ENGINE
DISPLACE-
MENT
ICIDI
in3
374.5
374.5
COMPRES-
SION RATIO
ICR)
9.4
9.4
INERTIA
TEST
WEIGHT
|W|1
Ib
4440
4440
B-3. 15
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: CHRYSLER
YEAR: 1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
58,345
58,345
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
21.3
21.3
CURB
WEIGHT
iwcl
Ib
4222
4222
WHEEL-
BASE
[WB]
in.
124.2
124.2
OVERALL
LENGTH
IOAL]
in.
219.2
219.2
OVERALL
WIDTH
[OAW]
in.
79.6
79.6
ENGINE
DISPLACE-
MENT
[CIO]
,n3
364.8
364.8
COMPRES-
SION RATIO
|CR]
10.0
10.0
INERTIA
TEST
WEIGHT
|W|]
Ib
4500
4500
B-3. 16
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: COLT
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
30,989
30, 989
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*Ad
Ib
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib
NR
CURB
WEIGHT
l«cl
Ib
2164
2164
WHEEL-
BASE
IWBI
in.
95.3
95.3
OVERALL
LENGTH
[OAL)
in.
160.8
160.8
OVERALL
WIDTH
|OAW|
in.
61.5
61.5
ENGINE
DISPLACE-
MENT
|CID|
in3
97.5
97.5
COMPRES-
SION RATIO
ICRI
8.5
8.5
INERTIA
TEST
WEIGHT
[W|!
Ib
2500
2500
B-3. 17
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: DATSUN
YEAR: 19?2
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
172,882
172,883
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l**c)
Ib
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L>
Ib
NR
CURB
WEIGHT
(WC1
Ib
2058
2058
WHEEL-
BASE
IWB]
in.
92.5
92.5
OVERALL
LENGTH
[OAL]
in.
158.3
158.3
OVERALL
WIDTH
[OAW]
in.
61.4
61.4
ENGINE
DISPLACE-
MENT
[CIO]
in"
100.5
100.5
COMPRES-
SION RATIO
|CR|
8.8
8.8
INERTIA
TEST
WEIGHT
|W,|
Ib
2390
2390
NAMEPLATE: DATSUN
YEAR: 1970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
100,541
100,541
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
l"pul
Ib
NR
NR
CURB
WEIGHT
iwc)
Ib
2174
2174
WHEEL-
BASE
IWB)
in.
94.1
94.1
OVERALL
LENGTH
[OAL]
in.
160.8
160.8
OVERALL
WIDTH
(OAW)
in.
61.3
61.3
ENGINE
DISPLACE-
MENT
[CIO]
in'
100.2
100.2
COMPRES-
SION RATIO
|CR]
8.6
8.6
INERTIA
TEST
WEIGHT
|W|)
Ib
2477
2477
B-3. 18
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: DATSUN
YEAR: 1966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
21,726
21,726
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L!
Ib
NR
NR
CURB
WEIGHT
l«c)
Ib
2083
2083
WHEEL-
BASE
[WBj
in.
93.5
93.5
OVERALL
LENGTH
(OAL)
in.
157.3
157.3
OVERALL
WIDTH
|OAW|
in.
58.7
58.7
ENGINE
DISPLACE-
MENT
[CID]
in'
80.6
80.6
COMPRES-
SION RATIO
ICR]
8.3
8.3
INERTIA
TEST
WEIGHT
[W,|
Ib
2363
2363
NAMEPLATE: DATSUN
YEAR:1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1,800
1,800
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"«l
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WPU]
Ib
NR
NR
CURB
WEIGHT
(*cl
Ib
2049
2049
WHEEL-
BASE
IWBI
in.
89.8
89.8
OVERALL
LENGTH
IOAL)
in.
152.0
152.0
OVERALL
WIDTH
[OAW]
in.
NR
NR
ENGINE
DISPLACE-
MENT
[CID]
m3
72.5
72.5
COMPRES-
SION RATIO
ICR)
7.5
7.5
INERTIA
TEST
WEIGHT
|W,|
Ib
2250
2250
B-3. 19
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
HAMEPLATE: DESOTO
YEAR: 1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
47,639
47,639
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
I*PU)
Ib
34.3
34.3
CURB
WEIGHT
iwcl
Ib
4016
4016
WHEEL-
BASE
[WB]
in.
124.3
124.3
OVERALL
LENGTH
[OAL]
in.
217.7
217.7
OVERALL
WIDTH
(OAW)
in.
78.3
78.3
ENGINE
DISPLACE-
MENT
[CID]
in3
356.4
356.4
COMPRES-
SION RATIO
|CR)
10.0
10.0
INERTIA
TEST
WEIGHT
[W,|
Ib
4290
4290
B-3.20
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: DODGE
YEAR:
. 1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
115,294
146,929
202, 989
23,458
488,670
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
92.1
76.9
61.7
47.4
72.8
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
21.8
58.1
56.0
52.9
48.4
CURB
WEIGHT
l«cl
Ib
4186
3697
3104
3436
3553
WHEEL-
BASE
IWBI
in.
122.0
116.7
111.0
110.0
115.3
OVERALL
LENGTH
[OAL]
in.
220.5
207.2
196.2
191.3
205.0
OVERALL
WIDTH
[OAW]
in.
79.5
77.5
69.6
76.3
74.6
ENGINE
DISPLACE-
MENT
[CID]
in3
326.7
314.0
240.6
314.6
286.5
COMPRES-
SION RATIO
ICR)
8.6
8.6
8.5
8.6
8.6
INERTIA
TEST
WEIGHT
[W|]
Ib
4577
4070
3500
3500
3926
NAMEPLATE: .
DODGE
YEAR:.
1970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
97,401
110,884
184,230
92,962
485,477
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l**d
Ib
77.7
46.9
29.6
42.9
45.7
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&LI
Ib
58.2
46.3
38.3
66.5
49.5
CURB
WEIGHT
[*cl
Ib
4223
3579
3052
3579
3508
WHEEL-
BASE
[WB|
in.
122.0
117.0
111.0
112.7
114.9
OVERALL
LENGTH
[OAL]
in.
220.4
209.5
196.2
197.8
204.4
OVERALL
WIDTH
IOAWI
in.
79.2
76.7
69.7
76.3
74.5
ENGINE
DISPLACE-
MENT
[CID]
in'
333.2
308.9
237.6
351.1
294.8
COMPRES-
SION RATIO
[CR|
8.8
8.8
8.8
9.1
8.9
INERTIA
TEST
WEIGHT
[W,|
Ib
4570
4000
3500
4000
3924
B-3.21
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: DOPGE
YEAR: 1966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
132,587
215,909
160,344
34, 720
543, 560
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
53.4
21.8
10.5
28.0
26.5
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&J
Ib
61.6
40.1
21.0
46.1
40.1
CURB
WEIGHT
|WC]
Ib
4219
3449
2928
3767
3504
WHEEL-
BASE
[WB]
in.
121.0
117.0
111.0
117.0
116.2
OVERALL
LENGTH
[OAL]
in.
214.1
203.6
195.4
203.6
203.7
OVERALL
WIDTH
[OAW]
in.
80.0
75.3
70.8
75.3
75.1
ENGINE
DISPLACE-
MENT
[CID|
in3
383.0
264.1
185.1
318.0
273.2
COMPRES-
SION RATIO
[CR]
9.2
8.7
8.5
9.0
8.8
INERTIA
TEST
WEIGHT
IW|]
Ib
4585
3559
3077
4000
3695
NAMEPLATE: .
DODGE
YEAR:.
1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
41,797
148,690
47, 566
238,053
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Id
18.6
8.2
3.1
9.0
POWER AND
LUXURY
ITEMS
WEIGHT
(WP&L)
Ib
64.2
22.3
7.6
26.7
CURB
WEIGHT
iwc)
Ib
4108
3302
2668
3317
WHEEL-
BASE
[WB|
in.
I22.0
II6.2
106.5
115.3
OVERALL
LENGTH
IOAL]
in.
214.4
202.6
188.8
201.9
OVERALL
WIDTH
(OAW]
in.
78.7
76.5
72.3
76.0
ENGINE
DISPLACE-
MENT
[CIO]
in'
361.0
314.6
170.0
293.9
COMPRES-
SION RATIO
[CR|
9.0
8.9
8.2
8.8
INERTIA
TEST
WEIGHT
[W|]
Ib
4303
3630
3000
3622
B-3.22
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: _DODGE_
YEAR: '958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
134,931
134,931
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
iw«l
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
34.4
34.4
CURB
WEIGHT
iwcl
Ib
3756
3756
WHEEL
BASE
IWB)
in.
132.0
122.0
OVERALL
LENGTH
[OAL]
in.
213.8
213.8
OVERALL
WIDTH
[DAW]
in.
78.2
78.2
ENGINE
DISPLACE-
MENT
[CIO]
in3
326.7
326.7
COMPRES-
SION RATIO
ICR)
9.2
9.2
INERTIA
TEST
WEIGHT
|W|]
Ib
4000
4000
B-3.23
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE:
. FIAT
YEAR: 1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
51,911
51,911
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
I»AC)
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib
NR
NR
CURB
WEIGHT
|WC]
Ib
1903
1903
WHEEL-
BASE
IWB]
in.
91.1
91.1
OVERALL
LENGTH
[OAL]
in.
154.8
154.8
OVERALL
WIDTH
|OAW]
in.
62.3
62.3
ENGINE
DISPLACE-
MENT
[CID]
in'
76.5
76.5
COMPRES-
SION RATIO
ICRI
8.8
8.8
INERTIA
TEST
WEIGHT
(W,l
Ib
2205
2205
NAMEPLATE: FIAT
YEAR: 197°
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
36, 642
36,642
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
!»«)
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&Ll
Ib
NR
NR
CURB
WEIGHT
[WC1
Ib
1875
1875
WHEEL-
BASE
[WB]
in.
86.9
86.9
OVERALL
LENGTH
[OAL]
in.
153.0
153.0
OVERALL
WIDTH
[OAW]
in.
61.2
61.2
ENGINE
DISPLACE-
MENT
(CID)
in'
70.8
70.8
COMPRES-
SION RATIO
[CR]
9.1
9.1
INERTIA
TEST
WEIGHT
|W|]
Ib
2250
2250
B-3.24
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE
. FIAT
YEAR:'958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
31,175
21,175
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L)
Ib
NR
NR
CURB
WEIGHT
l«cl
Ib
1732
1732
WHEEL-
BASE
IWBI
in.
85.6
85.6
OVERALL
LENGTH
[OAL]
in.
141.3
141.3
OVERALL
WIDTH
|OAW)
in.
NR
NR
ENGINE
DISPLACE-
MENT
|CID)
in"
56.8
56.8
COMPRES-
SION RATIO
|CR|
7.5
7.5
INERTIA
TEST
WEIGHT
(W|)
Ib
2000
2000
B-3.25
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE
. FORD
YEAR:
,. 1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
710,207
421,407
214,836
407,650
161,676
1,915,776
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
82.2
65.0
28.0
15.0
58.4
56.0
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
60.2
37.0
29.0
5.0
42.7
38.4
CURB
WEIGHT
|wc)
Ib
4309
3859
2728
2227
3710
3539
WHEEL-
BASE
[WB|
in.
121.0
117.8
106.5
94.2
112.7
112.3
OVERALL
LENGTH
(OAL)
in.
219.1
208.3
182.9
165.9
198.2
199.6
OVERALL
WIDTH
(DAW]
in.
79.6
79.2
70.6
69.5
75.8
76.0
ENGINE
DISPLACE-
MENT
[CID]
in3
339.6
295.5
196.0
104.8
355.7
265.2
COMPRES-
SION RATIO
[CR|
8.3
8.4
8.3
8.1
8.4
8.3
INERTIA
TEST
WEIGHT
[W,|
Ib
4649
4108
3000
2574
3991
3848
NAMEPLATE:
. FORD
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
838, 366
351,304
377,794
76,038
205,167
1,848,669
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
77.8
69.9
13.5
7.7
39.0
56.0
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
73.7
35.4
13.6
9.9
37.5
47.5
CURB
WEIGHT
|wcl
Ib
4073
3622
2570
2056
3443
3527
WHEEL-
BASE
[WB]
in.
121.0
117.0
103.9
94.0
109.4
114.3
OVERALL
LENGTH
[OAL]
in.
215.5
206.6
179.9
163.0
192.8
201.9
OVERALL
WIDTH
|OAW]
in.
79.8
76.5
71.1
69.4
73.0
76.2
ENGINE
DISPLACE-
MENT
(CID)
in'
346.4
293.2
174.6
109.8
316.0
288.1
COMPRES-
SION RATIO
ICRI
9.1
9.4
8.3
8.7
9.5
9.0
INERTIA
TEST
WEIGHT
|W|]
Ib
4458
4000
2808
2250
3810
3871
B-3.26
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: FORD
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
939,816
281,397
162,113
608,194
1 , 991 , 520
AIR CONDI-
TIONING
WEIGHT
[WAC|
Ib
31.4
11.8
6.1
13.4
21.0
SALES-WEIGHTED PARAMETERS
LUXURY
ITEMS
WEIGHT
IWP&L!
Ib
38.7
20.9
9.7
15.9
26.9
CURB
WEIGHT
[«c>
Ib
3857
3225
2839
3024
3430
WHEEL-
BASE
[WB|
in.
119.0
115.6
111.4
108.6
114.7
OVERALL
LENGTH
[OAL|
in.
210.0
197.4
187.7
184.2
1M.5
OVERALL
WIDTH
|OAW|
in.
79.0
74.4
73.2
68.8
74.8
ENGINE
DISPLACE-
MENT
[CID|
in'
284.4
273.8
205.2
267.2
271.2
COMPRES-
SION RATIO
ICRI
9.3
9.3
9.2
9.4
9.3
INERTIA
TEST
WEIGHT
l«|l
Ib
4100
3571
3119
3222
3677
NAMEPLATE: FORD
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
699,950
341,703
355, 886
73,975
1,471,514
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
7.5
1.8
0
44.4
6.2
POWER AND
LUXURY
ITEMS
WEIGHT
l*pul
Ib
19.0
19.0
3.4
16.5
15.1
CURB
WEIGHT
iwc)
Ib
3867
3076
2514
4460
3386
WHEEL-
BASE
(WB|
in.
119.0
115.5
109.5
113.0
115.6
OVERALL
LENGTH
IOALI
in.
209.3
197.8
183.5
205.0
200.2
OVERALL
WIDTH
IOAWI
in.
79.2
71.3
70.6
76.0
75.1
ENGINE
DISPLACE-
MENT
[CID)
in'
278.7
211. 1
144.0
390.0
236.0
COMPRES-
SION RATIO
!CR)
8.7
8.7
8.7
9.6
8.7
INERTIA
TEST
WEIGHT
|W|]
Ib
4088
3524
2827
5000
3698
B-3.27
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: FORD
YEAR: 1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1,015,965
45,028
1 , 060, 993
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"»cl
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&1]
Ib
11.3
10.4
11.3
CURB
WEIGHT
iwcl
Ib
3516
3855
3531
WHEEL-
BASE
[WB]
in.
117.1
113.0
116.9
OVERALL
LENGTH
IOALI
in.
204.9
205.4
204.9
OVERALL
WIDTH
(DAW]
in.
78.0
NR
78.0
ENGINE
DISPLACE-
MENT
ICID]
in'
277.0
352.0
280.2
COMPRES-
SION RATIO
(CR|
9.0
10.2
9.1
INERTIA
TEST
WEIGHT
|W|]
Ib
3887
4000
3892
B-3.28
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: IMPERIAL
YEAR: '972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
13,601
13,601
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
0.0
0.0
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L|
Ib
66.0
66.0
CURB
WEIGHT
[«cl
Ib
5077
5077
WHEEL-
BASE
|WB|
in.
127.0
127.0
OVERALL
LENGTH
[OAL|
in.
229.5
229.5
OVERALL
WIDTH
[OAW]
in.
79.6
79.6
ENGINE
DISPLACE-
MENT
ICID)
in3
440.0
440.0
COMPRES-
SION RATIO
[CR]
8.2
8.2
INERTIA
TEST
WEIGHT
|W|I
Ib
5500
-
5500
NAMEPLATE:
IMPERIAL
YEAR:
1970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
10,753
10,753
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC'
Ib
144.5
144.5
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L)
Ib
47.2
47.2
CURB
WEIGHT
(wcl
Ib
5052
5052
WHEEL-
BASE
|WB)
in.
127.0
127.0
OVERALL
LENGTH
[OAL]
in.
229.7
229.7
OVERALL
WIDTH
[OAW]
in.
79.1
79.1
ENGINE
DISPLACE-
MENT
ICIDI
in3
440.0
440.0
COMPRES-
SION RATIO
|CR|
9.7
9.7
INERTIA
TEST
WEIGHT
[W|]
Ib
5500
5500
B-3.29
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: IMPERIA'-
YEAR:J9«_
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
14,609
14,609
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*Ad
Ib
101.8
101.8
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&L)
Ib
54.0
54.0
CURB
WEIGHT
iwc]
Ib
5402
5402
WHEEL-
BASE
[WB|
in.
129.0
129.0
OVERALL
LENGTH
IOAL]
in.
227.8
227.8
OVERALL
WIDTH
(DAW]
in.
80.0
80.0
ENGINE
DISPLACE-
MENT
[CIDJ
in'
440.0
440.0
COMPRES-
SION RATIO
(CR|
10.1
10.1
INERTIA
TEST
WEIGHT
IW|)
Ib
5500
5500
NAMEPLATE: '"PERIAL
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1 3, 558
13,558
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
60.3
•
60.3
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
Ib
48.3
48.3
CURB
WEIGHT
iwcl
Ib
4913
4913
WHEEL-
BASE
[WB|
in.
129.0
129.0
OVERALL
LENGTH
[OAL|
in.
227.1
227.1
OVERALL
WIDTH
[OAW|
in.
81.7
81.7
ENGINE
DISPLACE-
MENT
(CID)
in'
413.0
413.0
COMPRES-
SION RATIO
ICR)
10.1
10.1
INERTIA
TEST
WEIGHT
(W,|
Ib
5345
f
5345
B-3.30
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: IMPERIAL
YEAR:'958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
14,801
14,801
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[Wsc]
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
29.6
29.6
CURB
WEIGHT
|WC]
Ib
4758
4758
WHEEL-
BASE
IWBI
in.
129.0
129.0
OVERALL
LENGTH
|OAL]
in.
225.8
225.8
OVERALL
WIDTH
(OAW)
in.
81.2
81.2
ENGINE
DISPLACE-
MENT
[CID|
in'
392.0
392.0
COMPRES-
SION RATIO
[CR]
10.0
10.0
INERTIA
TEST
WEIGHT
[W,|
Ib
5000
5000
B-3.31
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: LINCOLN
YEAR: 1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
42,457
47,064
89, 521
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"«l
Ib
0.0
0.0
0.0
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&Ll
Ib
6.0
0.0
2.8
CURB
WEIGHT
iwcl
Ib
5068
4979
5021
WHEEL-
BASE
IWBI
in.
127.0
120.4
123.5
OVERALL
LENGTH
[OAL]
in.
220.1
220.1
220.1
OVERALL
WIDTH
IOAW]
in.
79.2
79.2
79.2
ENGINE
DISPLACE-
MENT
(CID)
in'
460.0
460.0
460.0
COMPRES-
SION RATIO
(CR)
8.5
8.5
8.5
INERTIA
TEST
WEIGHT
(W||
Ib
5500
5500
5500
NAMEPLATE
. LINCOLN
YEAR: '970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
34, 553
22,101
56,654
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
I*ACI
Ib
94.6
94.9
94.7
POWER AND
LUXURY
ITEMS
WEIGHT
l*Plll
Ib
19.4
20.0
19.6
CURB
WEIGHT
|WCI
Ib
4949
4938
4945
WHEEL-
BASE
IWBI
in.
127.0
117.2
123.2
OVERALL
LENGTH
IOAL]
in.
225.0
216.1
221.5
OVERALL
WIDTH
|OAW)
in.
79.6
79.4
79.5
ENGINE
DISPLACE-
MENT
ICIDI
in'
460.0
460.0
460.0
COMPRES-
SION RATIO
(CR|
10.5
10.5
10.5
INERTIA
TEST
WEIGHT
|W,|
Ib
5000
5000
5000
B-3.32
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: LINCOLN
YEAR: '966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
49,324
49, 324
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WAC]
Ib
85.9
85.9
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
62.4
62.4
CURB
WEIGHT
(WC1
Ib
5484
5484
WHEEL-
BASE
(WB|
in.
126.0
126.0
OVERALL
LENGTH
IOAL]
in.
220.9
220.9
OVERALL
WIDTH
|OAW]
in.
79.7
79.7
ENGINE
DISPLACE-
MENT
[CID]
in^
462.0
462.0
COMPRES-
SION RATIO
[CR]
10.3
10.3
INERTIA
TEST
WEIGHT
|W|]
Ib
5500
5500
NAMEPLATE: LINCOLN
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
31,533
31,533
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WAC]
Ib
84.0
84.0
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&L|
Ib
43.4
43.4
CURB
WEIGHT
iwcl
Ib
5330
5330
WHEEL-
BASE
[WB]
in.
123.0
123.0
OVERALL
LENGTH
[OAL]
in.
213.0
213.0
OVERALL
WIDTH
|OAW)
in.
78.6
78.6
ENGINE
DISPLACE-
MENT
(CID]
in^
430.0
430.0
COMPRES-
SION RATIO
[CR]
10.0
10.0
INERTIA
TEST
WEIGHT
|W|]
Ib
5500
5500
B-3.33
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: LINCOLN
YEAR: '958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
15,935
10,542
26,477
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC|
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L|
Ib
29.6
29.6
29.6
CURB
WEIGHT
IWC)
Ib
5157
5182
5167
WHEEL-
BASE
|WB)
in.
131.0
131.0
131.0
OVERALL
LENGTH
[OAL]
in.
229.0
229.0
229.0
OVERALL
WIDTH
[OAWJ
in.
80.1
80.1
80.1
ENGINE
DISPLACE-
MENT
ICID)
in'
430
430
430.0
COMPRES-
SION RATIO
(CR)
10.5
10.5
10.5
INERTIA
TEST
WEIGHT
(W|)
Ib
5500
5500
5500
B-3.34
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: JMERCURY
YEAR: 1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
152,876
113,337
62,134
45,315
373,662
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
93.0
80.0
34.0
57.0
74.9
SALES-WEIGHTED PARAMETERS
POWER AND
LUXURY
ITEMS
WEIGHT
IWpul
Ib
30.0
76.0
35.0
73.0
50.0
CURB
WEIGHT
iwcl
Ib
4611
3882
2854
3652
3981
WHEEL-
BASE
(WB)
in.
124.0
117.1
107.6
112.1
117.8
OVERALL
LENGTH
[OAL]
in.
224.1
211.3
186.3
196.7
210.6
OVERALL
WIDTH
(OAW)
in.
79.4
78.7
70.7
75.1
77.2
ENGINE
DISPLACE-
MENT
[CIO]
in^
407.8
300.2
220.4
351.0
337.1
COMPRES-
SION RATIO
[CR|
8.6
8.5
8.4
8.6
8.5
INERTIA
TEST
WEIGHT
[W,|
Ib
4845
4000
3000
4000
4179
NAMEPLATE: MERCURY
YEAR: 197°
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
144,963
87, 334
1 2, 524
65, 564
310,375
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
|WAC)
Ib
85.5
47.5
23.0
53.7
65.6
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
78.7
41.8
28.3
53.1
60.9
CURB
WEIGHT
l«cl
Ib
4442
3525
2766
3608
3940
WHEEL-
BASE
|WB]
in.
123.4
117.0
106.5
111.1
118.3
OVERALL
LENGTH
[OAL]
in.
222.3
210.0
185.2
196.1
211.8
OVERALL
WIDTH
|OAW]
in.
79.8
77.2
70.7
74.1
77.5
ENGINE
DISPLACE-
MENT
[CID]
in'
407.0
295.2
221.3
302.0
345.9
COMPRES-
SION RATIO
ICRI
9.9
9.4
8.8
9.5
9.6
INERTIA
TEST
WEIGHT
|W,|
Ib
4812
4000
3000
4000
4339
B-3.35
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: MERCURY
YEAR: 1966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
153,747
133,533
20,769
308,049
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"*d
lb
45.0
9.5
23.3
28.2
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
lb
56.5
19.1
55.7
40.2
CURB
WEIGHT
|WC]
lb
4288
3233
3193
3757
WHEEL-
BASE
[WB]
in.
122.4
115.8
111.0
118.7
OVERALL
LENGTH
[DAL]
in.
219.7
202.8
190.3
210.4
OVERALL
WIDTH
(OAW|
in.
79.6
73.8
71.2
76.5
ENGINE
DISPLACE-
MENT
ICIDI
in"
394.4
252.1
289.0
325.6
COMPRES-
SION RATIO
ICRI
9.7
9.3
9.3
9.5
INERTIA
TEST
WEIGHT
|W|)
lb
4581
3536
3500
4055
NAMEPLATE: MERCURY
YEAR: I96Z
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
105, 521
216.296
321,817
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
lb
19.8
0.8
7.0
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
lb
51.9
4.6
20.1
CURB
WEIGHT
l*cl
lb
4083
2786
3211
WHEEL-
BASE
(WBj
in.
120.0
114.9
116.6
OVERALL
LENGTH
(DAL)
in.
215.0
197.7
203.4
OVERALL
WIDTH
|OAW)
in.
79.5
70.7
73.6
ENGINE
DISPLACE-
MENT
ICIDI
in3
286.9
169.6
208.1
COMPRES-
SION RATIO
ICRI
8.8
8.7
8.7
INERTIA
TEST
WEIGHT
IW,)
lb
4500
3181
3614
B-3.36
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: MERCURY
YEAR: 1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
136,121
136,121
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
34.4
34.4
CURB
WEIGHT
[WC|
Ib
4317
4317
WHEEL-
BASE
[WB]
in.
122.8
122.8
OVERALL
LENGTH
[OAL)
in.
215.0
215.0
OVERALL
WIDTH
(OAW)
in.
81.1
81.1
ENGINE
DISPLACE-
MENT
(CID|
in3
377.0
377.0
COMPRES-
SION RATIO
[CR]
10.3
10.3
INERTIA
TEST
WEIGHT
[W|]
Ib
4500
4500
B-3.37
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: OLDSMOBILE_
YEAR: 1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
338,070
299,440
8896
44,118
690, 526
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
112.0
96.0
35.0
121.0
104.6
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
27.0
62.0
40.0
47.0
43.6
CURB
WEIGHT
|WC]
Ib
4626
3888
3523
4844
4306
WHEEL-
BASE
IWB]
in.
125.0
113.8
111.0
122.0
119.8
OVERALL
LENGTH
(OAL]
in.
224.1
205.4
197.5
220.3
215.4
OVERALL
WIDTH
(OAW|
in.
79.4
76.8
72.4
79.8
78.2
ENGINE
DISPLACE-
MENT
[CIDJ
in'
389.1
350.0
310.0
455.0
375.3
COMPRES-
SION RATIO
ICR]
8.5
8.5
8.4
8.5
8.5
INERTIA
TEST
WEIGHT
|W,)
Ib
5037
4055
4000
5000
4595
NAMEPLATE
. OLDSMOBILE
YEAR: '970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
207,734
237,418
16,554
461,706
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC>
Ib
85.6
66.9
103.1
76.6
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
25.5
63.5
50.3
45.9
CURB
WEIGHT
l«c)
Ib
4362
3820
4628
4093
WHEEL-
BASE
[WB|
in.
124.9
112.9
119.0
118.5
OVERALL
LENGTH
|OAL]
in.
220.9
206.3
214.3
213.4
OVERALL
WIDTH
(OAW)
in.
79.9
76.8
78.8
78.3
ENGINE
DISPLACE-
MENT
[CID|
in'
408.9
348.2
455.0
379.3
COMPRES-
SION RATIO
[CR]
9.4
9.5
10.3
9.5
INERTIA
TEST
WEIGHT
|W|)
Ib
4651
4073
5000
4366
B-3.38
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE:
OLDSMOBILE
YEAR:
,. 1966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
313,129
235,618
32, 803
580, 550
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*ACl
Ib
73.0
46.1
81.1
62.5
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib
60.3
49.0
30.2
54.0
CURB
WEIGHT
l*c)
Ib
4329
3496
4591
4006
WHEEL-
BASE
[WB]
in.
123.8
115.0
119.0
120.0
OVERALL
LENGTH
[OALj
in.
218.7
204.2
211.0
212.4
OVERALL
WIDTH
(OAWj
in.
80.0
75.4
78.5
78.0
ENGINE
DISPLACE-
MENT
(CID)
in^
413.7
324.0
425.0
377.9
COMPRES-
SION RATIO
[CR|
10.2
9.5
10.5
9.9
INERTIA
TEST
WEIGHT
[W,]
Ib
4641
4000
5000
4401
NAMEPLATE: OLDSMOBILE
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
346,012
94, 983
440, 995
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
40.4
7.9
33.3
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L]
Ib
39.6
8.7
32.9
CURB
WEIGHT
(wcl
Ib
4365
2811
4031
WHEEL-
BASE
[WB]
in.
123.6
112.0
121. 1
OVERALL
LENGTH
IOAL]
in.
215.0
188.2
209.3
OVERALL
WIDTH
[OAWJ
in.
77.9
71.6
76.5
ENGINE
DISPLACE-
MENT
ICID]
in3
394.0
215.5
355.6
COMPRES-
SION RATIO
[CR]
10.3
8.8
9.9
INERTIA
TEST
WEIGHT
(«|l
Ib
4673
3000
4313
B-3.39
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: _OLDSMOBILE_
YEAR: 1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
305,261
305,261
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[wAcl
Ib
NR
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&J
Ib
28.0
28.0
CURB
WEIGHT
[WC]
Ib
4170
4170
WHEEL-
BASE
[WB|
in.
123.3
123.3
OVERALL
LENGTH
[OAL|
in.
210.0
210.0
OVERALL
WIDTH
(DAW)
in.
78.5
78.5
ENGINE
DISPLACE-
MENT
(CID|
in'
371.0
371.0
COMPRES-
SION RATIO
[CR]
10.0
10.0
INERTIA
TEST
WEIGHT
|W,]
Ib
4500
4500
B-3.40
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: OPEL
YEAR: '972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
60,473
60, 473
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
(WAC|
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WPU]
Ib
NR
NR
CURB
WEIGHT
iwcl
Ib
2219
2219
WHEEL-
BASE
IWB)
in.
95.6
95.6
OVERALL
LENGTH
(OAL)
in.
167.0
167.0
OVERALL
WIDTH
|OAW]
in.
63.7
63.7
ENGINE
DISPLACE-
MENT
(CID)
in3
115.8
115.8
COMPRES-
SION RATIO
ICRI
7.6
7.6
INERTIA
TEST
WEIGHT
|W,|
Ib
2500
2500
NAMEPLATE
. OPEL
YEAR: '970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
82, 822
82, 822
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"*cl
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&Ll
Ib
NR
NR
CURB
WEIGHT
[WCI
Ib
1864
1864
WHEEL-
BASE
[WB|
in.
95.1
95.1
OVERALL
LENGTH
[OAL|
in.
163.5
163.5
OVERALL
WIDTH
[OAW]
in.
62.0
62.0
ENGINE
DISPLACE-
MENT
[CID]
in3
65.8
65.8
COMPRES-
SION RATIO
[CR]
8.6
S.6
INERTIA
TEST
WEIGHT
[W|]
Ib
2182
2182
B-3.41
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: OPEL
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
31,555
31 , 555
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WACI
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
NR
NR
CURB
WEIGHT
[WC]
Ib
1624
1624
WHEEL-
BASE
[WB]
in.
95.1
95.1
OVERALL
LENGTH
[OAL]
in.
162.8
162.8
OVERALL
WIDTH
[OAW]
in.
61.9
61.9
ENGINE
DISPLACE-
MENT
[CIO)
in'
65.8
65.8
COMPRES-
SION RATIO
(CR)
8.8
8.8
INERTIA
TEST
WEIGHT
|W,]
Ib
2000
2000
NAMEPLATE: OPEL
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
1,255
1,255
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*ACl
Ib
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
NR
CURB
WEIGHT
iwcl
Ib
2113
2113
WHEEL-
BASE
[WB]
in.
100.0
100.0
OVERALL
LENGTH
[OAL]
in.
177.7
177.7
OVERALL
WIDTH
[OAW)
in.
NR
NR
ENGINE
DISPLACE-
MENT
(CID)
in'
102.5
102.5
COMPRES-
SION RATIO
ICR]
7.8
7.8
INERTIA
TEST
WEIGHT
|W|]
Ib
2500
2500
B-3.42
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: OPEL
YEAR:1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
15,675
15,675
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L]
Ib
NR
NR
CURB
WEIGHT
[wcl
Ib
1975
1975
WHEEL-
BASE
IWBI
in.
100.4
100.4
OVERALL
LENGTH
IOALI
in.
174
174
OVERALL
WIDTH
[OAW|
in.
NR
NR
ENGINE
DISPLACE-
MENT
[CID]
in3
90.8
90.8
COMPRES-
SION RATIO
[CR]
6.9
6.9
INERTIA
TEST
WEIGHT
[W,|
Ib
2250
2250
B-3.43
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: PLYMOUTH
YEAR: 1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
230,570
139,739
270,638
1 5, 809
656,756
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
91.0
69.9
32.7
34.8
61.1
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L|
Ib
18.5
54.0
40.4
49.3
35.8
CURB
WEIGHT
iwcl
Ib
4172
3662
2998
3399
3561
WHEEL-
BASE
IWBJ
in.
120.4
116.0
108.0
108.0
114.0
OVERALL
LENGTH
IOAL)
in.
218.2
204.7
188.4
186.6
202.3
OVERALL
WIDTH
[OAW]
in.
79.9
78.7
70.7
74.9
75.7
ENGINE
DISPLACE-
MENT
[CID]
in3
318.0
314.0
230.4
313.4
280.9
COMPRES-
SION RATIO
ICRI
8.6
8.6
8.5
8.6
8.5
INERTIA
TEST
WEIGHT
[W|]
Ib
4600
4073
3500
3500
4008
NAMEPLATE: PLYMOUTH
YEAR:'970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
257,374
139,007
246,013
39, 366
681,760
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
i"»d
Ib
117.3
42.0
20.6
23.6
61.7
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
29.1
41.7
26.8
56.9
32.4
CURB
WEIGHT
l*cl
Ib
4062
3398
2966
3218
3482
WHEEL-
BASE
|WB)
in.
120.3
116.1
108.0
108.0
114.3
OVERALL
LENGTH
|OAL]
in.
216.3
204.6
I88.4
186.7
202.1
OVERALL
WIDTH
(DAW)
in.
79.6
76.4
71.1
74.9
75.6
ENGINE
DISPLACE-
MENT
ICID]
in'
315.1
296.3
249.2
250.6
283.8
COMPRES-
SION RATIO
ICRI
8.8
8.7
8.6
8.5
8.7
INERTIA
TEST
WEIGHT
|W,|
Ib
4487
3559
3500
3500
3703
B-3.44
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: PLYMOUTH
YEAR:
,. 1966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
293,467
164,023
112,360
28,310
598,160
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC|
Ib
38.8
17.6
7.2
13.9
25.9
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L|
Ib
45.8
32.2
13.5
20.6
34.8
CURB
WEIGHT
iv»c)
Ib
3962
3403
2832
3060
3554
WHEEL-
BASE
[WB]
in.
119.3
116.1
106.0
106.0
115.3
OVERALL
LENGTH
IOALI
in.
210.8
201.3
188.3
188.3
202.9
OVERALL
WIDTH
(OAW)
in.
78.7
75.5
70.2
70.2
75.8
ENGINE
DISPLACE-
MENT
[CID]
in3
311.5
260.8
179.1
259.0
270.2
COMPRES-
SION RATIO
|CR)
9.0
8.7
8.5
8.7
8.8
INERTIA
TEST
WEIGHT
|W,)
Ib
4104
3559
3000
3500
3719
NAMEPLATE: PLYMOUTH
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
178, 165
122,993
301,158
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"»c)
Ib
6.8
0
4.0
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L!
Ib
24.2
9.4
18.2
CURB
WEIGHT
iwc]
Ib
3279
2635
3016
WHEEL-
BASE
|WB]
in.
116.0
106.5
112. 1
OVERALL
LENGTH
IOALI
in.
203.4
184.2
195.6
OVERALL
WIDTH
|OAW|
in.
75.4
70.4
73.4
ENGINE
DISPLACE-
MENT
(CID)
in3
273.0
170.0
230.9
COMPRES-
SION RATIO
|CR|
8.6
8.2
8.4
INERTIA
TEST
WEIGHT
(W||
Ib
3588
3000
3348
B-3.45
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPIATE: PLYMOUTH
YEAR: 1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
388, 957
388,957
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L]
Ib
10.4
10.4
CURB
WEIGHT
l«cl
Ib
3555
3555
WHEEL-
BASE
|WB)
in.
118.0
118.0
OVERALL
LENGTH
|OAL]
in.
205.2
205. a
OVERALL
WIDTH
|OAW)
in.
78.6
78.6
ENGINE
DISPLACE-
MENT
[CID|
in'
295.9
295.9
COMPRES-
SION RATIO
(CR)
8.8
8.8
INERTIA
TEST
WEIGHT
|W|]
Ib
3874
3874
B-3.46
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: PONTIAC
YEAR: 1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
323, 573
173,575
61,504
113,847
662,499
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
103.2
79.2
35.5
103.6
92.3
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&L]
Ib
17.9
66.8
39.6
44.9
37.6
CURB
WEIGHT
(WC1
Ib
4549
3835
3254
4075
4229
WHEEL-
BASE
[WB]
in.
124.7
113.2
111.0
116.1
120.8
OVERALL
LENGTH
IOAL]
in.
223.2
204.7
194.5
209.5
216.7
OVERALL
WIDTH
|OAW|
in.
79.3
76.7
72.4
75.6
78.6
ENGINE
DISPLACE-
MENT
|CID]
in'
393.6
346.6
285.5
390.0
376.6
COMPRES-
SION RATIO
[CR]
8.1
8.0
8.5
8.2
8.2
INERTIA
TEST
WEIGHT
|W|]
Ib
4800
4033
3500
4407
4483
NAMEPLATE: PONTIAC
YEAH: '970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
249, 839
188,263
106,613
544,715
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
(«AC)
Ib
98.1
54.1
77.5
78.9
POWER AND
LUXURY
ITEMS
WEIGHT
tWP&Ll
Ib
51.7
60.7
46.8
53.8
CURB
WEIGHT
l«c)
Ib
4551
3793
3864
4155
WHEEL-
BASE
(WB)
in.
123.7
116.0
112.7
118.9
OVERALL
LENGTH
[OAL|
in.
220.0
206.7
200.4
211.6
OVERALL
WIDTH
IOAW]
in.
79.8
76.7
74.5
77.7
ENGINE
DISPLACE-
MENT
|CID]
in3
398.1
340.8
382.6
375.2
COMPRES-
SION RATIO
[CR|
9.6
8.8
9.8
9.4
INERTIA
TEST
WEIGHT
[W,|
Ib
4671
4023
4236
4362
B-3.47
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE:
. PONTIAC
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
467,600
363,256
830, 856
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
51.5
23.4
39.2
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L>
Ib
49.5
41.7
46.1
CURB
WEIGHT
l*cl
Ib
4251
3504
3924
WHEEL-
BASE
|WB]
in.
122.2
115.0
119.0
OVERALL
LENGTH
IOALI
in.
217.6
206.3
212.7
OVERALL
WIDTH
[OAW]
in.
79.7
74.4
77.4
ENGINE
DISPLACE-
MENT
[CID]
in'
389.3
301.7
351.0
COMPRES-
SION RATIO
(CR)
9.3
9.2
9.3
INERTIA
TEST
WEIGHT
|W|]
Ib
4548
4000
4308
NAMEPLATE:
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
351,824
138, 144
38,686
528,654
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
30.4
3.6
30.4
23.4
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L|
Ib
55.5
7.5
56.4
43.0
CURB
WEIGHT
l«cl
Ib
4133
2972
4054
3823
WHEEL-
BASE
[WB]
in.
121.1
112.0
120.0
118.6
OVERALL
LENGTH
[OAL]
in.
215.0
189.3
211.6
208.0
OVERALL
WIDTH
(DAW)
in.
78.6
72.2
78.6
76.9
ENGINE
DISPLACE-
MENT
[CID]
in'
389.0
194.5
389.0
338.2
COMPRES-
SION RATIO
ICRI
8.6
8.6
10.3
8.7
INERTIA
TEST
WEIGHT
>w,|
Ib
4546
3500
4500
4269
B-3.48
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: PONTIAC
YEAR: 1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
229, 707
229,707
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWP&L)
Ib
34.3
34.3
CURB
WEIGHT
("el
Ib
4057
4057
WHEEL-
BASE
[WB]
in.
123.0
123.0
OVERALL
LENGTH
|OAL]
in.
213.3
213.3
OVERALL
WIDTH
IOAWJ
in.
77.4
77.4
ENGINE
DISPLACE-
MENT
ICIDI
in3
370.0
370.0
COMPRES-
SION RATIO
(CR|
10.1
10.1
INERTIA
TEST
WEIGHT
(W,|
Ib
4500
4500
B-3.49
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: STUDEBAKER
YEAR:
, 1966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
5,767
5,767
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"*cl
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L)
Ib
NR
NR
CURB
WEIGHT
(WCI
Ib
3055
3055
WHEEL-
BASE
|WB]
in.
113.0
113.0
OVERALL
LENGTH
[OAL]
in.
190.4
190.4
OVERALL
WIDTH
[OAW1
in.
71.5
71.5
ENGINE
DISPLACE-
MENT
[CIO)
in'
238.0
238.0
COMPRES-
SION RATIO
(CR|
8.8
8.8
INERTIA
TEST
WEIGHT
|W,)
Ib
3500
3500
NAMEPLATE: STUDEBAKER
YEAR:'962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
86,148
86,148
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*ACl
Ib
2.7
2.7
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
Ib
16.3
16.3
CURB
WEIGHT
(WC)
Ib
3168
3168
WHEEL-
BASE
[WBj
in.
109.0
109.0
OVERALL
LENGTH
[OAL]
in.
184.4
184.4
OVERALL
WIDTH
|OAW)
in.
71.3
71.3
ENGINE
DISPLACE-
MENT
(CID)
in'
220.4
220.4
COMPRES-
SION RATIO
ICRI
8.4
8.4
INERTIA
TEST
WEIGHT
|W,]
Ib
3500
3500
B-3.50
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: STUDEBAKER - PACKARD
YEAR: 1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
10,518
39, 345
49,863
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[wAC]
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
10.1
10.4
10.3
CURB
WEIGHT
l*cl
Ib
3546
3038
3145
WHEEL-
BASE
[WB]
in.
120.5
116.5
117.3
OVERALL
LENGTH
IOAL]
in.
207.9
202.4
203.5
OVERALL
WIDTH
[OAW]
in.
75.7
75.8
75.8
ENGINE
DISPLACE-
MENT
|CID|
in'
289
199.8
218.7
COMPRES-
SION RATIO
[CR]
8.3
7.9
8.0
INERTIA
TEST
WEIGHT
(W,|
Ib
4000
3500
3605
B-3.51
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: TOYOTA
YEAR: '972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
256,227
256, 227
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
I«AC)
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
NR
NR
CURB
WEIGHT
l«cl
Ib
2160
2160
WHEEL-
BASE
IWBI
in.
94.9
94.9
OVERALL
LENGTH
(OAL)
in.
164.2
164.2
OVERALL
WIDTH
|OAW)
in.
61.3
61.3
ENGINE
DISPLACE-
MENT
ICID]
in3
105.7
105.7
COMPRES-
SION RATIO
ICRI
8.6
8.6
INERTIA
TEST
WEIGHT
[W,l
Ib
2466
2466
NAMEPLATE: TOYOTA
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
6251
178,647
184,898
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L|
Ib
NR
NR
NR
CURB
WEIGHT
[WCI
Ib
3148
2113
2148
WHEEL-
BASE
|WB]
in.
105.9
94.7
95.0
OVERALL
LENGTH
(OAL]
in.
184.1
161.8
162.5
OVERALL
WIDTH
(OAW)
in.
66.5
61.0
61.2
ENGINE
DISPLACE-
MENT
ICID]
in'
137.5
99.6
100.8
COMPRES-
SION RATIO
ICRI
8.8
8.7
8.7
INERTIA
TEST
WEIGHT
[W|l
Ib
3500
2412
2448
B-3.52
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: TOYOTA
YEAR:
. 1966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
732
15,182
15,814
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
(wAC|
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&1]
Ib
NR
NR
NR
CURB
WEIGHT
l«cl
Ib
2467
2211
2237
WHEEL-
BASE
IWBI
in.
105.3
95.3
95.7
OVERALL
LENGTH
[DAL)
in.
183.1
161.8
162.6
OVERALL
WIDTH
|OAW]
in.
66.6
61.0
61.2
ENGINE
DISPLACE-
MENT
|CID]
in3
115.7
115.7
115.7
COMPRES-
SION RATIO
ICR]
8.0
8.0
8.0
INERTIA
TEST
WEIGHT
|W,|
Ib
3250
2500
2530
B-3.53
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE:
. VOLKSWAGEN
YEAR:
1972
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
447,310
447,310
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l*ACl
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&LI
It)
NR
NR
CURB
WEIGHT
iwcl
Ib
2134
2134
WHEEL-
BASE
[WBJ
in.
95.0
95.0
OVERALL
LENGTH
[OALI
in.
163.8
163.8
OVERALL
WIDTH
(OAW]
in.
63.0
63.0
ENGINE
DISPLACE-
MENT
ICIDj
in^
97.6
97.6
COMPRES-
SION RATIO
|CR|
7.3
7.3
INERTIA
TEST
WEIGHT
|W,)
Ib
2469
2469
NAMEPLATE: VOLKSWAGEN
YEAR:
,. 1970
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
569,078
569, 078
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
[WAC]
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[Wp&Ll
Ib
NR
NR
CURB
WEIGHT
iwcl
Ib
2073
2073
WHEEL-
BASE
[WB|
in.
94.5
94.5
OVERALL
LENGTH
IOALI
in.
162.8
162.8
OVERALL
WIDTH
IOAWJ
in.
62.5
62.5
ENGINE
DISPLACE-
MENT
[CID]
in'
96.7
96.7
COMPRES-
SION RATIO
|CR)
7.5
7.5
INERTIA
TEST
WEIGHT
|W,]
Ib
2379
2379
B-3.54
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: VOLKSWAGEN
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
420,018
420,018
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|Wp&L|
Ib
NR
NR
CURB
WEIGHT
iwcl
Ib
1909
1909
WHEEL-
BASE
|WB]
in.
94.5
94.5
OVERALL
LENGTH
[OAL|
in.
161.9
161.9
OVERALL
WIDTH
IOAWI
in.
61.2
61.2
ENGINE
DISPLACE-
MENT
[CID|
in3
82.2
82.2
COMPRES-
SION RATIO
|CR]
7.4
7.4
INERTIA
TEST
WEIGHT
|W,I
Ib
2170
2170
NAMEPLATE: VOLKSWAGEN
YEAR:'962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
192,571
192,571
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWACI
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
Ib
NR
NR
CURB
WEIGHT
l«cl
Ib
1760
1760
WHEEL-
BASE
|WB|
in
94.5
94.5
OVERALL
LENGTH
[OAL1
in.
161.0
161.0
OVERALL
WIDTH
|OAW|
in
NR
NR
ENGINE
DISPLACE-
MENT
|CID|
m3
72.7
72.7
COMPRES-
SION RATIO
ICR]
7.0
7.0
INERTIA
TEST
WEIGHT
|W|]
Ib
2083
2083
B-3.55
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: VOLKSWAGEN
YEAR:'958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
78,225
78,225
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
[WP&L]
Ib
NR
NR
CURB
WEIGHT
iwcl
Ib
1699
1699
WHEEL-
BASE
[WB|
in.
94.5
94.5
OVERALL
LENGTH
[OAL]
in.
161.0
161.0
OVERALL
WIDTH
[OAW|
in.
NR
NR
ENGINE
DISPLACE-
MENT
ICIDI
in3
72.7
72.7
COMPRES-
SION RATIO
[CR]
6.6
6.6
INERTIA
TEST
WEIGHT
[W,l
Ib
2053
2053
B-3.56
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: VOLVO
YEAR: '972
»
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
44,831
2973
47, 804
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l»Ad
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
l"pu>
Ib
NR
NR
NR
CURB
WEIGHT
l«cl
Ib
2771
2619
2762
WHEEL-
BASE
[WB|
in.
104.0
96.5
103.5
OVERALL
LENGTH
[OAL]
in.
183.3
172.0
182.6
OVERALL
WIDTH
(OAWj
in.
68.1
67.0
68.0
ENGINE
DISPLACE-
MENT
|CID|
in3
133.2
121.0
132.4
COMPRES-
SION RATIO
|CR]
9.2
8.7
9.2
INERTIA
TEST
WEIGHT
[W,|
Ib
3100
2879
3086
NAMEPLATE: VOLVO
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
43,027
1603
44,630
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&Ll
Ib
NR
NR
CURB
WEIGHT
[WCI
Ib
2735
2600
2730
WHEEL-
BASE
IWBI
in.
103.0
96.5
102.7
OVERALL
LENGTH
[OAL]
in.
183.1
173.3
182.8
OVERALL
WIDTH
|OAW)
in.
68.3
67.0
68.3
ENGINE
DISPLACE-
MENT
[CID]
«fl
129.8
121.0
129.5
COMPRES-
SION RATIO
ICRI
9.3
10.5
9.3
INERTIA
TEST
WEIGHT
[W|]
Ib
3072
3000
3070
B-3.57
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: VOLVO_
YEAR: '966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
23,870
1,256
25,126
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
l"»d
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L]
Ib
NR
NR
NR
CURB
WEIGHT
iwcl
Ib
2299
2392
2304
WHEEL-
BASE
IWBI
in.
102.4
96.5
102.1
OVERALL
LENGTH
|OAL]
in.
175.1
173.6
175.1
OVERALL
WIDTH
(OAW)
in.
63.75
67.0
63.9
ENGINE
DISPLACE-
MENT
|CID]
in"
108.5
108.5
108.5
COMPRES-
SION RATIO
ICR)
8.7
10.0
6.8
INERTIA
TEST
WEIGHT
(W,|
Ib
2553
2750
2563
NAMEPLATE
•. VOLVO
YEAR: '"62
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
12,631
526
13,157
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC!
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&U
Ib
NR
NR
NR
CURB
WEIGHT
(WC1
Ib
2413
2552
2419
WHEEL-
BASE
IWBI
in.
102.5
96.5
102.3
OVERALL
LENGTH
IOAL)
in.
175.3
173.0
175.2
OVERALL
WIDTH
IOAWI
in.
ENGINE
DISPLACE-
MENT
ICID)
in3
108.5
108.5
108.5
COMPRES-
SION RATIO
ICRI
8.5
9.5
8.5
INERTIA
TEST
WEIGHT
|W,|
Ib
2714
2750
2715
B-3.58
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: _VOLVO_
YEAR: Jill.
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
44,831
2973
47, 804
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC|
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L|
Ib
NR
NR
NR
CURB
WEIGHT
|WC1
Ib
2771
2619
2762
WHEEL-
BASE
[WB|
in.
104.0
96.5
103.5
OVERALL
LENGTH
(OAL|
in.
183.3
172.0
182.6
OVERALL
WIDTH
IOAWJ
in.
68.1
67.0
68.0
ENGINE
DISPLACE-
MENT
[CID]
in3
133.2
121.0
132.4
COMPRES-
SION RATIO
[CR]
9.2
8.7
9.2
INERTIA
TEST
WEIGHT
|W,|
Ib
3100
2879
3086
NAMEPLATE: VOLVO
YEAR:
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
43,027
1603
44,630
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC)
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
|WP&L)
Ib
NR
NR
CURB
WEIGHT
(We)
Ib
2735
2600
2730
WHEEL-
BASE
[WB]
in.
103.0
96.5
102.7
OVERALL
LENGTH
IOALJ
in.
183.1
173.3
182.8
OVERALL
WIDTH
[OAW]
in.
68.3
67.0
68.3
ENGINE
DISPLACE-
MENT
[CID]
in3
129.8
121.0
129.5
COMPRES-
SION RATIO
[CR]
9.3
10.5
9.3
INERTIA
TEST
WEIGHT
|W|I
Ib
3072
3000
3070
B-3.57
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: VOLVO
YEAR: '966
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
23, 870
1,256
25,126
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
(Wp&U
Ib
NR
NR
NR
CURB
WEIGHT
l«cl
Ib
2299
2392
2304
WHEEL-
BASE
IWBI
in.
102.4
96.5
102.1
OVERALL
LENGTH
IOAL]
in.
175.1
173.6
175.1
OVERALL
WIDTH
[OAW]
in.
63.75
67.0
63.9
ENGINE
DISPLACE-
MENT
[CID]
in'
108.5
108.5
106.5
COMPRES-
SION RATIO
|CR]
8.7
10.0
8.8
INERTIA
TEST
WEIGHT
|W|]
Ib
2553
2750
2563
NAMEPLATE: VOLVO
YEAR: 1962
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
12,631
526
13,157
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
i"*d
Ib
NR
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&Ll
It)
NR
NR
NR
CURB
WEIGHT
l«cl
Ib
2413
2552
2419
WHEEL-
BASE
IWBI
in.
102.5
96.5
102.3
OVERALL
LENGTH
IOAL)
in.
175.3
173.0
175.2
OVERALL
WIDTH
|OAW)
in.
ENGINE
DISPLACE-
MENT
ICIDI
in'
108.5
108.5
108.5
COMPRES-
SION RATIO
[CR]
8.5
9.5
8.5
INERTIA
TEST
WEIGHT
|W,I
Ib
2714
2750
2715
B-3.58
-------
By-Nameplate Sales-Weighted Averages
MARKET CLASS AND TOTALS
NAMEPLATE: VOLVO
YEAR: 1958
MARKET
CLASS
STANDARD
INTERMEDIATE
COMPACT
SUB-COMPACT
SPECIALTY
AVERAGE OF
ALL MARKET
CLASSES
TOTAL SALES
SALES
14,000
14,000
SALES-WEIGHTED PARAMETERS
AIR CONDI-
TIONING
WEIGHT
IWAC]
Ib
NR
NR
POWER AND
LUXURY
ITEMS
WEIGHT
IWp&J
Ib
NR
NR
CURB
WEIGHT
[WCI
Ib
2183
2183
WHEEL-
BASE
[WB|
in.
102.5
102.5
OVERALL
LENGTH
[OAL]
in.
177
177
OVERALL
WIDTH
|OAW)
in.
NR
NR
ENGINE
DISPLACE-
MENT
[CID]
in'
97.6
97.6
COMPRES-
SION RATIO
[CR]
8.2
8.2
INERTIA
TEST
WEIGHT
|W|]
Ib
2500
2500
B-3.59
------- |