S-EPA
              United States
              Environmental Protection
              Agency
               Office of Analysis and Evaluation
               Office of Water and
               Waste Management
               Washington, DC 20460
EPA-440/2-80-002
November 1979
               Water
Economic Impact Analysis of
Proposed Revised Effluent
Guidelines and Standards for the
Ink Manufacturing Industry
                             QUANTITY

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EPA - 440/2-80-002
November 1979
   ECONOMIC ANALYSIS OF PROPOSED REVISED
   EFFLUENT GUIDELINES AND STANDARDS FOR
       THE INK MANUFACTURING INDUSTRY
                    Prepared for

        OFFICE OF WATER PLANNING AND STANDARDS
           ENVIRONMENTAL PROTECTION AGENCY
                Washington, D. C. 20460
                      under

                Contract No. 68-01-4466

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This report has been reviewed by the Office of
Planning and Evaluation, EPA,  and approved
for publication. Approval does not signify that
the contents necessarily reflect the  views and
policies  of the  Environmental  Protection
Agency, nor does mention of trade names or
commercial products constitute endorsement or
recommendation for use.

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                                   PREFACE
     The attached document is a contractor's study prepared for the Office of Analysis and
Evaluation of the Environmental Protection Agency ("EPA"). The purpose of the study is to
analyze the economic impact which could result from the application of alternative BPT, BAT,
PSES, NSPS, PSNS guidelines established under the Federal Water Pollution Control Act (the
Act), as amended.

     The study supplements the technical study ("EPA Development Document") supporting
the proposal of regulations under  the Act. The Development Document surveys existing and
potential waste treatment control  methods and technology within particular industrial source
categories and supports proposed limitations based upon an analysis of the feasibility of these
limitations in  accordance with the requirements of the Act.  Presented in the Development
Document are the investment and operating costs associated with various alternative control and
treatment technologies. The attached document supplements this analysis  by  estimating the
broader economic effects  which might result from the required application of various control
methods and technologies. This study investigates the effect of alternative approaches in terms of
product price increases, effects upon employment and the continued viability of affected plants,
effects on production, effects upon foreign trade, and other community and competitive effects.

     The study has been prepared with supervision and review of the Office of Analysis and
Evaluation of the EPA. This report was submitted in fulfillment of Contract No. 68-01-4466 by
Arthur D. Little, Inc. This report reflects work completed as of October 1979.

     This report is being released and circulated at approximately the same time as publication
in the Federal Register of a notice of proposed rule making. The study is not an official EPA
publication. It will be considered along with  the information contained in the Development
Document and any comments received by EPA on either document before or during proposed rule
making proceedings necessary to establish final regulations.  Prior to final promulgation of
regulations, the  accompanying study  shall have standing in any EPA proceeding or court
proceeding only  to the extent that it represents the views of the contractor who studied the
subject industry. It cannot be cited, referenced, or represented in any respect in  any such
proceeding as a statement of EPA's views regarding the ink manufacturing industry.

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                       TABLE OF CONTENTS

                                                            Page

 List of Tables                                                  jv

  I.  EXECUTIVE SUMMARY                                       1
     A.  PURPOSE AND SCOPE                                     1
     B.  METHODOLOGY                                         1
     C.  PRESENT ECONOMIC CONDITIONS                           1
     D.  SUMMARY OF ECONOMIC IMPACT                           1
     E.  LIMITS OF THE ANALYSIS                                 3

  II.  PURPOSE AND AUTHORITY                                    4
     A.  BAT EFFLUENT LIMITATIONS                              4
     B.  NEW SOURCE PERFORMANCE STANDARDS                     4
     C.  PRETREATMENT STANDARDS FOR EXISTING SOURCES           5
     D.  PRETREATMENT STANDARDS FOR NEW SOURCES               5

 III.  METHODOLOGY                                            6
     A.  INDUSTRY SEGMENTS AND MODEL PLANTS                    6
     B.  PRELIMINARY DETERMINATION OF IMPACT                   6
     C.  ECONOMIC IMPACTS                                      6

 IV.  PRE-REGULATION INDUSTRY CONDITIONS                        7
     A.  INDUSTRY CHARACTERISTICS                              7
     B.  INDUSTRY SEGMENTATION                               11

  V.  CONTROL COSTS                                          13
     A.  OPTIONS                                             13

 VI.  ECONOMIC IMPACT                                         15
     A.  IMPACT SCREENING                                     15

 VII.  LIMITS OF THE ANALYSIS                                    20
     A.  MODEL PLANTS                                        20
     B.  CONTROL INVESTMENT COST                             20
     C.  AMOUNT OF EFFLUENT                                  20
     D.  PRICE INCREASE                                        20
     E.  CONTRACT HAULING COSTS                               20

VIM.  REFERENCES                                             22
                               111

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                                LIST OF TABLES

Table No.                                                                      Page

     1        Ink Industry Control Costs - Option 1                                2

     2        Ink Industry Control Costs — Option 2                                2

     3        Summary of Impact of Wastewater Treatment Costs                    3

     4        Distribution of Ink Plants by Type of Organization                     9

     5        Distribution of Ink Plants by Site Status                               9

     6        Distribution of Employees Per Ink Plant                              10

     7        Distribution of Ink Plants by Age of Operation                        10

     8        Distribution of Ink Plants by 1976 Production                         11

     9        Financial Profiles of Model Plants                                    12

    10        Physical Chemical Pretreatment Costs                                13

    11        Manually Operated Physical Chemical Pretreatment Costs               14

    12        Contract Hauling Costs                                             14

    13        Impact of Physical Chemical Pretreatment Costs                       15

    14        Impact of Manually Operated Physical Chemical
              Pretreatment Costs                                                15

    15        Impact of Contract Hauling Costs                                    16

    16        Summary of Impact of Wastewater Treatment Costs                   16

    17        Average Price Increase to Maintain Return on Investment
              Option 1 — Physical Chemical Pretreatment                           18

    18        Average Price Increase to Maintain Return on Investment
              Option 2 — Zero Discharge by Contract Hauling                       18

    19        Ink Industry Control Costs — Option 1 Physical Chemical
              Pretreatment                                                      19
                                        IV

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                           LIST OF TABLES (Continued)

Table No.                                                                     Page

  20         Ink Industry Control Costs — Option 2 Zero Discharge by
              Contract Hauling                                                  19

  21         Sensitivity of Contract Hauling Costs on Physical Chemical
              Pretreatment Costs                                                20

  22         Sensitivity of Contract Hauling Costs on Zero Discharge by
              Contract Hauling                                                  21

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                       I. EXECUTIVE SUMMARY
A. PURPOSE AND SCOPE
     The work covered in this report was authorized by the Environmental Protection Agency
under Contract Number 68-01446. The objective of the work was to examine the economic impact
of various options for the control of wastewater from ink manufacturing plants. The control of
wastewater from ink manufacturing plants will be covered under BAT, PSES, PSNS and NSPS
regulations. BAT is the best available technology covered in the Development Document and will
affect all plants which discharge wastewater. PSES is pretreatment standards for existing sources
and the regulation will cover all plants which are currently indirect dischargers. PSNS and NSPS
are  regulations for new sources and cover pretreatment standards for indirect dischargers and
performance standards for direct dischargers.

     Technical data concerning costs for various control options, numbers, and sizes of ink plants
and their respective wastewater discharge characteristics were furnished by the technical con-
tractor to the Effluent Guidelines Division. Other information  and data were obtained from
National Association of Printing Ink Manufacturers, Morton Research Corporation, Company
Annual Reports, various Trade Journals, Department of Commerce, and Arthur D. Little, Inc.
estimates.

     The regulations will be established to  control discharge of pollutants by plants manufac-
turing ink as defined in SIC 2893. Captive plants owned by printers are not included in this study.

B. METHODOLOGY
     The Ink  Manufacturing Industry was characterized by a review of public data, company
annual reports, a previous EPA economic study, Morton Research Corporation reports on the ink
industry, National Association of Printing Ink Manufacturers data,  and Arthur D. Little, Inc.,
estimates. Using these data,  the industry was segmented by plant production size and financial
models made for each size. Using before tax return on investment and investment for control as a
percent of fixed assets, impacts were determined for each model. Price effects and total industry
costs were calculated. Closure effects were not studied since there were no predicted closures.

C. PRESENT ECONOMIC CONDITIONS
     The Ink Industry comprises some 460 plants. While many of these are  small (50%), many
are owned by large corporations and this is one of the major differences between ink plants and
paint plants. In general, profits and return on investment are greater for ink plants than for paint
plants.

D. SUMMARY OF ECONOMIC IMPACT

1. Industry Costs for Compliance
     Two control options were examined to determine total industry costs. One, Physical Chem-
ical Pretreatment, is expected to cost the industry $1.9 million as shown in Table 1. Option 2,
Zero Discharge by contract hauling is expected to cost $3.0 million annually as shown in Table 2.

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                              TABLE 1

             INK INDUSTRY CONTROL COSTS - OPTION 1
                    (Physical Chemical Pretreatment)
                                ($000)
Segment

No. Plants
Annual Cost/Plant
Total Annual Cost
Total Investment Cost
Cost/Lb. Ink (rf)
Small

  66
  $2.7
$178.2
$244.2
   1.2
 Large

   96
  $17.6
$1689.6
$2985.6
    0.5
 Total

  162

$1867.8
$3229.8
    0.5
                              TABLE 2

             INK INDUSTRY CONTROL COSTS - OPTION 2
                   (Zero Discharge by Contract Hauling)
                                ($000)
Segment

No. Plants
Annual Cost/Plant
Total Annual Cost
Total Investment Cost
Cost/Lb. Ink (
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2. Summary of Impacts
     The economic impact of physical chemical pretreatment costs and zero discharge costs on
small and large ink plants is shown in Table 3.

                                       TABLE 3

                SUMMARY OF IMPACT OF WASTEWATER TREATMENT COSTS
                                         ($000)


           Segment                            Small                Large
           Treatment                       A      B            A      B

           Physical Chemical                 8.7*  65.2*          17.0   8.5
           Manually Operated Physical
             Chemical                     11.4   15.3
           Contract Hauling                 13.1    9.9           16.7   3.2

           A = Before Tax Return on -Investment After Treatment
           B = Control Investment as % of Fixed Assets

           "Potential Impact

     The only potential for high impact  is shown for small plants using  physical chemical
pretreatment. Since these plants would probably use  manually operated  physical chemical
pretreatment, then no potentially high impact occurs. No plant closures or unemployment effects
are predicted.

E. LIMITS OF THE ANALYSIS

1. Model  Plants
     It is assumed that all plants in the model have  the same financial  data. Any serious
discrepancy in the 1976 (Base year) profitability data could leave an effect on impact.

2. Control Investment Availability
     Small plants usually have a difficult time raising capital for non-productive equipment
except by self financing. Since the investment for control is not a large percentage of fixed assets,
then even small plants should be able to borrow the necessary funds.

3. Contract Hauling Costs
     Sensitivity analyses show that as contract hauling costs increase above GOit/gal. then small
plants become potentially impacted.

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                   II. PURPOSE AND AUTHORITY
     The Federal Water Pollution Control Act Amendments of 1972 established a comprehensive
program to "restore and maintain the chemical, physical, and biological integrity of the Nation's
waters," Section 101(a). By July 1, 1977, existing industrial dischargers were required to achieve
"effluent limitations requiring the application of the best practicable control technology cur-
rently available" ("BPT"), Section 301(b) (1)(A); and by July 1, 1983, these dischargers were
required to achieve "effluent limitations requiring the application of the best available tech-
nology economically achievable . . . which will result in reasonable further progress toward the
national goal of eliminating the discharge of all pollutants" ("BAT"), Section 301(B)(2)(A). New
industrial direct dischargers were required to comply with Section 306 new source performance
standards ("NSPS"), based on best available demonstrated technology; and new and existing
dischargers to publicly owned treatment works ("POTW's") were subject to pretreatment stand-
ards under Sections 307(b) and (c) of the Act. While the requirements for direct dischargers were
to be incorporated into National Pollutant Discharge Elimination System (NPDES) permits
issued under Section 402 of the Act,  pretreatment standards were made enforceable directly
against dischargers to POTW's (indirect dischargers).

A. BAT EFFLUENT LIMITATIONS
     The  factors  considered  in assessing best available technology economically achievable
(BAT) include the age of equipment and  facilities involved, the process employed, process
changes, non-water quality environmental impacts (including energy requirements) and the costs
of application of such technology [(Section 304 (b)(2)(B)]. In general,  the BAT technology level
represents the  best economically achievable performance of plants of various ages, sizes, proc-
esses or other shared characteristics. BAT may include process changes or internal controls, even
when not common industry practice.

     The Agency has considered the volume and nature of discharges, the volume and nature of
discharges expected after application of BAT, the general environmental effects of the pollutants,
and the  costs and economic impacts of the required pollution control levels.

     Despite this expanded consideration of costs, the primary determinant of BAT is effluent
reduction capability.  As a result of the Clean Water Act of 1977, the achievement of BAT has
become the principal national means of controlling toxic water pollution. Although discharges of
ink wastewater from ink manufacturing operations are small, the Agency is setting BAT limita-
tions which  are also  applicable to existing indirect dischargers who might  convert to direct
discharge. The ink formulating industry discharges over 15 different toxic pollutants and EPA
has considered three available BAT technology options which will reduce this toxic pollution by a
significant amount.

B. NEW SOURCE PERFORMANCE STANDARDS
     The basis for new source performance standards (NSPS) under Section 306 of the Act is the
best available demonstrated technology. New plants have the opportunity to design the best and
most efficient ink manufacturing processes and wastewater treatment technologies, and there-
fore, Congress directed EPA to consider the best demonstrated process changes, in-plant controls,
and end-of-pipe treatment technologies which reduce pollution to the maximum extent feasible.

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Because BAT represents the limit of current technology, the three options considered for NSPS
are identical to the three options described above under BAT Effluent Limitations. No further
improvement in technology is anticpated in new sources. However, a new plant may reduce the
hazardous waste generated in meeting  NSPS as a result of extensive in-plant control being
incorporated into plant design.

C.  PRETREATMENT STANDARDS FOR EXISTING SOURCES
     Section 307(b) of the Act requires EPA to promulgate pretreatment standards for existing
sources (PSES), which must be achieved within three years of promulgation. PSES are designed
to prevent  the discharge of pollutants which pass  through, interfere with,  or are otherwise
incompatible with the operation of POTWs. The Clean Water Act of 1977 adds a new dimension
by requiring pretreatment for pollutants, such as heavy metals, that limit POTW sludge manage-
ment alternatives, including the beneficial use of sludges on agricultural lands. The legislative
history of the  1977 Act indicates  that pretreatment standards are to be technology-based,
analogous to the best available technology for removal of toxic pollutants. The general  pre-
treatment regulations (40 CFR Part 403), which served as the framework for these proposed
pretreatment regulations for the ink formulating industry, can be found at 43 FR 27736 (June 26,
1978).

D. PRETREATMENT STANDARDS FOR NEW SOURCES
     Section 307 (c)  of the Act requires EPA to promulgate pretreatment standards for  new
sources (PSNS) at the same time that it promulgates NSPS. New indirect dischargers, like new
direct dischargers, have the opportunity to incorporate the best available demonstrated tech-
nologies, including process changes, in-plant controls, and end-of-pipe treatment technologies,
and to use plant site selection to ensure adequate treatment system installation. The  pre-
treatment options for new dischargers to POTWs are the same as those for PSES, presented in the
preceding section.

     The purpose of this report is to provide the economic impact support for any BAT, BCT, or
NSPS pretreatment standards for existing sources (PSES), and pretreatment standards for new
segments of the Ink Industry, under Sections 301, 304, 306, 307 and 501 of the Clean Water Act.

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                            I. METHODOLOGY
A. INDUSTRY SEGMENTS AND MODEL PLANTS
     After the Ink Industry was characterized in a general way, the plants were segmented by size
in terms of sales/production. Sizes were selected to correspond with available financial data. For
each segment, a model statement of revenues minus total costs was prepared. The major item
from which control costs were to be subtracted is profit before tax. Other features such as plant
fixed assets, working capital, etc., were also calculated. Return on investment before tax was
selected as a key financial indicator because there is little difference in this value for each of the
model plants. It therefore offers the opportunity of comparing the impact of various control costs
regardless of plant size-by applying a single criterion for evaluating the impacts.

B. PRELIMINARY DETERMINATION OF IMPACT
     Applying costs for control to the profit before tax for each model resulted in an estimated
profit before tax after treatment. This value divided by the total plant investment (Net Fixed
Assets plus Working Capital) resulted in a Before Tax Return on Investment After Treatment.

     For purposes of screening, it was assumed that any plant having a Before Tax Return on
Investment After Treatment of 10% or less would be in the highly impacted  category. For plants
whose Before Tax Return on Investment After Treatment is significantly  above this value no
further detailed analyses were made. However,  the cost for compliance for those plants was
calculated  and included in the  total industry costs.  In addition,  any control option whose
investment cost was greater than 25% of plant fixed assets  was also considered to be highly
impacted.

C. ECONOMIC IMPACTS
     Any plants in the highly impacted category, as determined by the initial screening, were to
be further examined by determining the sensitivity to variables such as contract hauling costs,
capital payback periods, ratio of wastewater to product, etc.

1. Price Effects
     Since one method of recovering costs would be to raise prices, the average cost per gallon of
product was calculated for each segment to maintain its Before Tax Return on Investment Before
Treatment. From this data,  an average  industry price increase was calculated  by  dividing
industry costs by gallons produced.

2. Capital Costs and Availability
     Assuming that the  necessary capital must be raised from outside financial assistance,
capital costs were calculated on the basis of a five year direct reduction payback at 12% annual
interest.

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       IV. PRE-REGULATION INDUSTRY CONDITIONS
A. INDUSTRY CHARACTERISTICS
     The ink industry is essentially a service industry for the printing industry. Unlike the paint
industry, which  is dominated by single-location companies, printing ink manufacturers are
characterized by a relatively large proportion of companies with branch plants. (See Figure 1.)
The product is manufactured by blending raw materials, using unsophisticated technology.
About 95% of production is sold directly to printers, with the other 5% being sold through jobbers
or merchant wholesalers. A few very large plants manufacture some of their own raw materials;
many of these are subsidiaries of large chemical companies or oil refiners.

     An overview of this industry shows that about one-half of the 460 plants are privately
owned, 65% of the plants are branches, and only about 28% are single-company, single-location
operations. About 75% of the plants have fewer than 20 employees, and the facilities are mostly in
the 10- and 20-year age category. About 30% of the plants each produce less than 200,000 pounds
of ink annually and about 40% report sales from printing ink of less than $500,000.

     Little wastewater is generated in an ink plant. An estimated 60% of the industry practices
zero discharge and 80% of the industry probably discharges less than 100 gallons per day.

1. Description of the Products
     The ink industry manufactures a wide variety of products, dependent primarily on the
process  used by the printer;  that is, the inks are generally classified as those used on letterpress,
offset, flexo, or gravure printing  presses. Some inks, such as those for newspapers and some
periodicals,  are manufactured  in bulk and sold at very low prices. Newspaper ink is  frequently
sold in tank car or tank truck quantities to the larger users. For the most part, however, the
industry is characterized as distributing their product in small units with five pound cans the
most popular.

     Inks are classified as paste inks or liquid inks depending upon end use. Paste inks generally
are used in letterpress or litho printing while liquid inks are used for gravure and flexo. Both types
are available in a wide variety of colors, drying characteristics, and in many cases are formulated
specifically for certain pressroom requirements.

2. Industry Pricing
     The cost of ink is  not  usually a major factor in the cost of the finished printed product.
Demand in the industry is inelastic, i.e., the number of pounds of ink sold per year is reasonably
independent of price and more  dependent upon printing sales.

     In  spite of the apparently competitive situation on prices and the price structure of the
newspaper, flexo, litho, and  letterpress portions of the printing business,  there is an opportunity
for the independent ink manufacturer to provide service that allows it to compete with the larger
and  more  highly organized  companies. For well-managed and well-organized companies, the
opportunities to  make a reasonable margin  of profit are good.  For those that are not  well-
organized, the borderline between  profit and loss may be tenuous.

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              Alaska
oo
                       Hawaii
                                                                                                                                     Puerto Rico &
                                                                                                                                     Virgin Islands
                     Source: 308 Survey.
                                              FIGURE 1    GEOGRAPHICAL DISTRIBUTION OF INK MANUFACUTRING PLANTS

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     At present, the cost of most raw materials used by the printing ink manufacturers is rising
and how much more of an increase could be tolerated is open to question. Labor rates, like those
in the paint industry, are also increasing. The opportunities for higher productivity are question-
able, principally because of the small scale of production in most commercial printing ink plants.
There may be some opportunities for higher productivity where large volumes of ink are gener-
ated, such as for newspapers, etc.

3. Types of Plants
     A survey of the industry by the EPA, the previous economic study, and public data have
provided enough information to characterize individual plants. The structure of the ink industry
is such that a high percentage of ink plants are publicly owned, (Table 4) and this industry is
characterized by a large number of branch plants and divisions of large companies (Table 5).
Some ink manufacturing plants are owned by printing plants, and may be rather large, such as
the ink manufacturing operation of the Bureau of Engraving and Printing; others are very small
and really amount to color-matching or ink-blending operations. For the most part these captive
plants have been eliminated from consideration in this study and will be included in the study on
printing. Tables 6 through 8 show the average number of employees per plant, the distribution of
plants by age of operation and the average production by plant.
                                        TABLE 4

                            DISTRIBUTION OF INK PLANTS BY
                                TYPE OF ORGANIZATION
                                        No. Plants             %

                   Public                    192             41.7
                   Private                   242             52.6
                   Partner                     6               1.3
                   Proprietorship               9               2.0
                   Cooperative                 7               1.5
                   Unknown                  10               2.2

                   Source:  308 Survey
                                        TABLE 5

                              DISTRIBUTION OF INK PLANTS
                                    BY SITE STATUS
                                        No. Plants             %

                  Only location              128             27.8
                  Branch                   293             63.7
                  Division                    26               5.6
                  Captive                     7               1.5
                  Other                      6               1.3

                  Source: 308 Survey

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                     TABLE 6

   DISTRIBUTION OF EMPLOYEES PER INK PLANT
Average No.
Employees

Under 10
11-20
21-30
31-40
41-50
51-60
61-70
71-80
81-90
91-100
101-150
Over 150
Unknown

Source: 308 Survey
No. Plants
193
131
59
25
14
3
5
3
4
3
8
4
8
42.0
28.5
12.8
5.4
3.0
0.6
1.1
0.6
0.9
0.6
1.7
0.9
1.7
                     TABLE 7

           DISTRIBUTION OF INK PLANTS
              BY AGE OF OPERATION
                     No. Plants
Less than 3 years
3-5
6-10
11-20
21-30
Over 30
Unknown
49
51
95
125
59
63
18
10.6
11.1
20.6
27.2
12.8
13.7
3.9
Source: 308 Survey
                         10

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                                      TABLE 8

                            DISTRIBUTION OF INK PLANTS
                                BY 1976 PRODUCTION
                                       (Pounds)
                                       No. Plants            %

                  Less than 250,000          120              26.1
                  250,001-500,000           76              16.5
                  500,001-1,000,000         76              16.5
                  1,000,001-3,000,000        74              16.1
                  Over 3,000,000            68              14.8
                  Unknown                 46              10.0

                  Source:  308 Survey

4. Seasonality
     The ink industry, much like the paint industry, suffered the problem of tremendous price
increases for certain raw materials at the time of the 1974 petroleum shortage and has had to
spend a considerable amount of money in reformulating products to satisfy its customers' needs.
In general, these increases  have been passed on to the customer and, as a result, profitability in
the industry has made a small upturn. The ink industry is not as seasonal as some industries such
as paint manufacturing and, because  it is looked upon as a raw material, demand  is fairly
constant, although some cycling occurs with changes in the volume of printing production.  For
instance, in an economic downturn, when fewer advertising dollars are spent, this cutback  will
have a direct bearing on ink sales.

B. INDUSTRY SEGMENTATION

1. Model Plant Development
     One of the difficulties in looking at profitability,  cash flow, return on investment, etc., for
the printing industry is  that no data are available on a plant-by-plant basis. Large ink com-
panies, however, would probably tend to keep a small plant open, even though its profitability
was lower than that of other plants in the system, simply because it served printers in a certain
area. This is particularly true where large printers with branch printing plants like to make their
ink purchases through the corporate headquarters of the ink company but have the ink locally for
quick delivery. Ink manufacturing plant models (Table 9) were constructed based on data from
the National Association of Printing Ink Manufacturers, individual company data, and Arthur D.
Little, Inc., estimates.

2. Model Plants

a. Large Ink Plants
    Plants in this category have sales of $2.5  million annually and generally produce more than
three million pounds of ink. They average more than 30 employees per plant.
                                           11

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                                       TABLE 9

                        FINANCIAL PROFILES OF MODEL PLANTS
                                         ($000)
          Segment                                 Small              Large

          No. Plants                               230               230
          Annual Sales                             300              2500
          No. Employees                             4                34
          Annual Production (000 Ibs.)                230              3750
          Plant Profit Before Tax                      18.3              220
          Plant Net Worth                            60               625
          Plant Working Capital                       74.7              792
          Plant Total Assets                         115              1356
          Plant Fixed Assets                          24.2              366
          Plant Total Investment                      98.92            1158
          Before Tax Return on Investment (%)          18.5               19.0
6. Small Plants
     Plants in this category have sales of $300,000 and produce less than 250,000 pounds of ink.
They average four employees per plant.

     The ink industry, like the paint and allied product industries, spends relatively little money
on new capital equipment and buildings. An average of 2.2% of sales is a figure that has been used
for estimating the amount of capital investment made annually. Most of this investment is made
by the large plants, whereas the  small plants tend to spend less  money  or to purchase used
equipment to stretch their capital  further.

     Since the industry comprises many small,  privately owned single-plant firms, these com-
panies would probably self-finance any capital investment  necessary to meet proposed regu-
lations. The large plants that are part of large corporations would appear to have little difficulty
in obtaining capital for this purpose.
                                            12

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                          V. CONTROL COSTS


A. OPTIONS
     The EPA studied three alternative methods for  controlling pollution from wastewater
discharged by the ink manufacturing industry. They are:

     1. Physical Chemical Pretreatment.
     2. Manually Operated Physical Chemical Pretreatment.
     3. Contract Hauling.

     Investment and operating costs have been provided for several size plants. These costs are
presented in detail in  the Development Document and are also summarized in the following
tables. Some interpolation of these costs was necessary to adjust to the financial model plants and
to adjust the 1978 cost  data to the  1976 base year. A deflation factor of 0.835 was used in
accordance with ENR construction  costs for 20 cities. (ENR 12,21,78 page 69) Total investment,
annual capital costs, annual operating costs and total annual costs are shown. The investment
capital necessary for control is assumed to be borrowed on a five-year direct reduction annual
payback at 12% interest. Depreciation figures shown in the Engineering Report under operating
costs have  been deleted so that operating costs show only operating and maintenance costs.
Annual investment cost shows the debt payback for control equipment only.
                                      TABLE 10

                      PHYSICAL CHEMICAL PRETREATMENT COSTS
                                       ($000)
          Segment                               Small            Large

          Total Investment                         15.8             31.1
          Annual Investment Cost                    4.3              8.6
          Annual Operating Cost                     4.0              9.0
             Total Annual Cost                      8.3             17.6
                                         13

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                            TABLE 11

           MANUALLY OPERATED PHYSICAL CHEMICAL
                      PRETREATMENT COSTS
                              ($000)
                                                   Small
     Segment                      Small          at 9.2 gal/day

     Total Investment                3.7              3.7
     Annual Investment Cost          1.0              1.0
     Annual Operating Cost           5.6              1.7

       Total Annual Cost            6.6              2.7
                             TABLE 12

                   CONTRACT HAULING COSTS
                              ($000)
Segment                               Small             Large

Total Investment                          2.4              11.8
Annual Investment Cost                    0.7              3.3
Annual Operating Cost                     4.3              21.1
  Total Annual Cost                      5.0              24.4
                                14

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                        VI. ECONOMIC IMPACT

A. IMPACT SCREENING
     To examine the degree of impact of control costs on the ink industry, the costs for control for
each option were included in both model financial statements.  It is assumed that all plants in
each segment are identical  to the financial  model. The criteria used to determine potential
closure was  a 10% or less before tax return on  investment after treatment and/or that the
investment for control equipment is greater than 25% of plant fixed assets.

     The effects of these costs on the model plants are shown in  the following tables:

                                      TABLE  13

                 IMPACT OF PHYSICAL CHEMICAL PRETREATMENT COSTS
                                        ($000)


          Segment                               Small             Large

          Fixed Assets (Before Treatment)             24.2             366
          Investment % Fixed Assets                  65.2               8.5
          Profit Before Tax                         18.3             220
          Total Annual Cost                        8.3              17.6
          Profit Before Tax after Treatment            10.0             202.4
          Total Investment after Treatment            114.7            1189.1
          Before Tax Return on Investment
             After Treatment (%)                     8.7              17.0
                                      TABLE 14

                      IMPACT OF MANUALLY OPERATED PHYSICAL
                          CHEMICAL PRETREATMENT COSTS
                                        ($000)

                                                            Small
               Segment                     Small          at 9.2 gal/day

               Fixed Assets                   24.2              24.2
               Investment % Fixed Assets        15.3              15.3
               Profit Before Tax                18.3              18.3
               Total Annual Cost                6.6               2.7
               Profit Before Tax After
                 Treatment                   11.7              15.6
               Total Investment After
                 Treatment                  102.6             102.6
               Before Tax Return on
                 Investment After
                 Treatment (%)                11.4              15.2
                                          15

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                              TABLE 15

               IMPACT OF CONTRACT HAULING COSTS
                                ($000)
Segment                                 Small             Large

Fixed Assets                              24.2              366
Investment % Fixed Assets                    9.9                3.2
Profit Before Tax                          18.3              220
Total Annual Cost                           5.0               24.4
Profit Before Tax After Treatment            13.3              195.6
Total Investment After Treatment           101.3             1169.8
Before Tax Return  on Investment
  After Treatment (%)                      13.1               16.7
                              TABLE 16

     SUMMARY OF IMPACT OF WASTEWATER TREATMENT COSTS
                               ($000)
Segment                          	Small                 Large
Treatment                         A       B             A       B

Physical Chemical                  8.7*    65.2*          17.0    8.5
Manually Operated Physical
  Chemical                      11.4     15.3
Contract Hauling                  13.1      9.9           16.7    3.2

A = Before Tax Return on Investment after Treatment
B = Control Investment as % of Fixed Assets

'Potential Impact
                                  16

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     Table 16 indicates that the only area of potential impact is with small plants using Physical
Chemical Pretreatment. Small plants would probably use a manually operated physical chemical
pretreatment system. The costs for this system in the Development Document were based on a
plant discharging 30 gallons waste water per day. The model plant has an average discharge of 9.2
gallons per day. If one assumes linear operating costs, but no change in capital costs, then the
before tax return on investment after treatment for small plants becomes 15.2%.

     On  the basis  of the above  screening, no plant closures are predicted for the ink manufac-
turing  industry. Therefore no  analyses  were  made on closure effects,  production effects  or
employment effects.

1. Plants Affected
     According to the 308 survey 237 plants discharge no wastewater. 76 plants did not respond to
that particular question. An examination of the answers to discharge practice by these 76 plants
indicate  that some 39 practice zero discharge. Of those plants discharging some 22 plants treat
wastewater while 162 discharge untreated wastewater.  In a follow-up of the survey, EPA deter-
mined that there were no direct dischargers. A summary of discharge practice is as follows:

          276 Zero discharge
            0 Direct dischargers
          184 Indirect dischargers
          460 Total
The 22 plants discharging treated wastewater are assumed to be able to meet Option I - Physical
Chemical Pretreatment. A breakdown of affected plants therefore is as follows:

       Plants Affected                                    S        L     Total
       Option I - Physical Chemical
          Pretreatment                                    66       96     162
       Option 2 - Zero Discharge                           75       109     184
     While  no plant closures are  predicted, the industry, nevertheless,  will be impacted by
control costs. One method for recovering these costs is through a price increase to pass on the cost
to the customer. Assuming all plants affected will pass on costs, an average price increase can be
calculated. This can be done by calculating the increase necessary to maintain pre-control return
on investment. This is shown in the following tables assuming that Option 1 is a regulation based
on physical chemical pretreatment and Option 2 is zero discharge by contract hauling.
                                           17

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                            TABLE 17

AVERAGE PRICE INCREASE TO MAINTAIN RETURN ON INVESTMENT
         OPTION 1 - PHYSICAL CHEMICAL PRETREATMENT
                             Needed       Total Ink       Cost per
              No. Plants      Revenues          Lbs.          Pound
Segment       to Comply       ($000)          (MM)           (4)

Small*            66           223.1           15.2          1.6
Large             96          2258.8          360.0          0.63
  Total           162          2481.9         375.2          0.66

*For small plants using manually operated Physical Chemical Pretreatment, total
 annual costs of $2,700 were used.
                            TABLE 18

 AVERAGE PRICE INCREASE TO MAINTAIN RETURN ON INVESTMENT
       OPTION 2 - ZERO DISCHARGE BY CONTRACT HAULING
                             Needed       Total Ink       Cost per
              No. Plants      Revenues        Pounds        Pound
Segment       to Comply       ($000)          (MM)           (4)

Small              75          408.0          17.25         2.4
Large             109         2906.2         408.8          0.7

  Total           184         3314.2         426.05         0.8
                                18

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     On the basis of the price increase which would maintain the Return of Investment, a
price increase due to controls is forecast.

2. Industry Costs for Compliance
     Total industry costs for compliance are shown in the following tables:


                                      TABLE 19

                       INK INDUSTRY CONTROL COSTS - OPTION 1
                         PHYSICAL CHEMICAL PRETREATMENT
                                         ($000)
          Segment

          No. Plants
          Annual Cost/Plant
          Total Annual Cost
          Total Investment
          Cost/Lb. Ink (4)
 Small

  66
  $2.7
$178.2
$244.2
   1.2
 Large

   96
  $17.6
$1689.6
$2985.6
    0.5
 Total

  162

$1867.8
$3229.8
    0.5
                                       TABLE 20

                       INK INDUSTRY CONTROL COSTS - OPTION 2
                       ZERO DISCHARGE BY CONTRACT HAULING
                                        ($000)
           Segment

           No. Plants
           Annual Cost/Plant
           Total Annual Cost
           Total Investment
           Cost/Lb. Ink (<*)
 Small

  75
  $5.0
$375.0
 $180
   2.2
 Large

  109
  $24.4
$2659.6
$1286.2
    0.6
 Total

  184

$3034.6
$1466.2
    0.7
                                           19

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                   VII. LIMITS OF THE ANALYSIS
A. MODEL PLANTS
     Only two financial models were constructed because of the limited availability of financial
information in the ink industry. Many plants will have much higher sales, production and profits
than those shown. However, since the cost of control will have the greater impact on small plants,
the models  were constructed to accentuate this effect. Since control costs higher than those
anticipated for the smallest plants were used in the impact analysis, no serious change in impact
will result for plants which differ from the model.

B. CONTROL INVESTMENT COST
     The investment for control can be difficult to obtain for very small plants.  Any under-
estimates of these costs might indicate impact on small plants.

C. AMOUNT OF EFFLUENT
     It is recognized that many plants will have wastewater ratios different than that shown by
the engineering model. No serious  change in impact will result,  however, at ratios which are
greater than those shown.

D. PRICE INCREASE
     To fully recover costs and return on investment, small plants  may have to achieve a 2.2
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                                       TABLE 22

                     SENSITIVITY OF CONTRACT HAULING COSTS ON
                        ZERO DISCHARGE BY CONTRACT HAULING
                                         ($000)


Segment                                    Small                           Large


Hauling Cost (ti/gal)

Profit Before Tax

Total Annual Cost

Profit Before Tax After Treatment

Before Tax Return on
   Investment After Treatment         13.1       10.8       8.7         16.7      15.1       13.5
     From this data it can be seen that for the zero discharge option the small plants are highly
impacted when control costs for contract hauling increase to somewhere between 60 and 90 cents
per gallon.
30
18.3
5.0
13.3
60
18.3
7.3
11.0
90
18.3
9.5
8.8
30
220
24.4
195.6
60
220
43.1
176.9
90
220
61.9
158.1
                                            21

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                           VIII. REFERENCES
1. Economic Analysis of Proposed Effluent Guidelines Paint and Allied Products and Printing
  Ink Industries EPA-230/1 -74-052 August 1974.

2. The Printing Ink Industry, an Economic, Marketing, and Financial Study. Morton Research
  Corp.

3. Selected Financial and Operating Ratios  1975-1976, National Association of Printing Ink
  Manufacturers, Inc.

4. Draft Engineering Report for Development of Effluent Limitations Guidelines for the Ink
  Manufacturing Industry. Burns and Roe.

5. U.S. Department of Commerce, Census of Manufactures.
                                        22

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