UnntdStti**
oEPA
9230.2-01
PLAOTIH
V
DIRECTIVE NUMBER
TITLE: OERE
APPROVAL DATE: "9/28/
EFFECTIVE DATE: 9/28/88
OR1QINATINQ OFFICE: osn
Q FINAL
O DRAFT
I I A- Pending OMB approval
STATUS: f 3 B- Pending AA-OSHER approval
I 1 C- Fox review &/or connent
S3 I>- la development or circulating
REFERENCE (other document*!: fa*»dwters
DIRECTIVE DIRECTIVE C
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AEPA
Unitea Slates Environmental Protection Agency
Washington. DC 20460
OSWER Directive Initiation Request
1 Directive Numotr
9230.2-01
2. Originator Information
Name of Contact Person
/Cheryl Hawkins
3. Till*
i Man Coae Office
OS-200 OERR-IO
Teiepnore Coae
382-2180
OERR Communications Planning Process
4. Summary of Directive (inauce onel statement of purpose) """"" ———_—_
Summarizes content and procedures for implementing communication plans
for notification of outside interested groups for OERR's regulatory,
policy and informational activities.
5. Keywords Superfurri, CERCLA, SARA
oa. uoes i ms uirectrve Supersede Previous uirecuveis) r
b. Does It Supplement Previous Oirective(s)?
No.
No
Yes What directive (number, title)
Yes What directive (number, tffle)
Draft Level
[ A - Signed by AA/DAA
3 - Signed by Office Director
C - For Review & Comment
8. Documttnt to be distributed to States by Headquarters? I I
No
Thl« Request Me«U OSWER Olr«ctlv«» System Format Standards. /
9. Signature of Lead Office Directives
Bett'i C. VanEpps
Date
9/15/88
10. Name and Title of Approving Official
i Date
Cheryl A. Hawkins/ OERR Exec. Officer 9/15/88
EPA Form 1315-17 (Rev. S-»T) Previous editions are obsolete.
OSWER OSWER OSWER O
VE DIRECTIVE DIRECTIVE DIRECTIVE
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UNITED STATES ENVIRONMENTAL PROTECTION AGENCY
WASHINGTON, D.C. 20460
SEP 2 8
OFFICE OF
SOLID WASTE AND EMERGENCY RESPONSE
MEMORANDUM
Subject: OERR Communications Planning Proaesya-— Directive: 9230.2-01
From: Henry L. Longest II, Director
Office of Emergency and Remedia/WftJ&'Jponse
To: Timothy Fields, Jr., Director, ERD
Steve Lingle, Director, HSED
Paul Nadeau, Acting Director, HSCD
Clem Rastatter, Acting Deputy Director, 0PM
This memorandum describes the purpose of the communications
planning process, and briefly outlines the format, roles, and
responsibilities for completing communications plans. A model
communications plan is attached to this memorandum, as well as
a copy of OSWER's guidance on communications planning. If you
have any questions on the purpose or content of these
documents, please contact Cheryl Hawkins, OERR Communications
Coordinator, at FTS 382-2180.
PURPOSE OF COMMUNICATIONS PLANS
One of EPA's most important responsibilities is to inform
the public, Congress, the regulated community, and other
affected constituencies of Agency initiatives, accomplishments,
and activities. The development and use of communications
plans across EPA programs ensures that appropriate internal and
external parties are identified and informed of program
activities in a timely manner. Early preparation of these
plans enables EPA to send clear, consistent and understandable
messages to the appropriate parties. Communications plans also
ensure that appropriate offices within EPA contribute to Agency
communication efforts. The development and use of these plans
is a priority of the Administrator.
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WHEN TO PREPARE A COMMUNICATIONS PLAN
Agency actions for which communication plans must be
prepared include, but are not limited to, regulatory
announcements, releases of significant findings or results,
policy changes, and program actions or decisions that may have
national, State or local impact. The communications plan for
any action requiring the Administrator or Assistant
Administrator's signature must be included in the signature
review package. Regional communications plans are required
only for actions with multi-Regional or national implications.
CONTENT OF COMMUNICATIONS PLANS
In general, a communications plan is a one to four page
document that outlines for EPA decision officials the internal
and external interactions that are required in developing
Agency decisions or actions. The plan also describes EPA's
approach to notifying external groups once an Agency action or
decision is approved. The completed document should describe
the nature of the Agency action, background information on the
potential impacts of the action, the parties to be contacted,
notification channels and timing, and the outreach materials
that are needed.
ROLES AND RESPONSIBILITIES
The individual staff person responsible for developing a
major Agency action (e.g., regulation, policy, guidance
document) also is responsible for developing the communications
plan. The appropriate Branch Chief, OERR Communications
Coordinator, OSWER Communications Coordinator, and Office of
External Affairs representative must review and approve the
plan before it is included in the signature review package.
Responsibilities for implementing the plan will vary depending
upon the identified outreach activities and target audience.
The Office of External Affairs will assist in identifying the
specific notification plan, including activity, notifying
official and timeframe.
The use of communications plans will inform Superfund's
diverse constituency of the Agency's proactive approach to
implementing the program. These documents are part of OSWER1s
overall communications planning process, which is designed to
identify major issues and actions, assess their implications
and impact, and develop appropriate options for communicating.
the Agency's goals and accomplishments in a concise and
consistent manner. I appreciate the effort you have taken to
develop comprehensive communications plans, and encourage you
and your staff to continue these efforts.
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cc: Directors, Waste Management Division, Regions I, IV,
V, VII and VIII
Director, Emergency and Remedial Response Division,
Region II
Director, Air and Waste Management Division, Region II
Director, Hazardous Waste Management Division,
Regions III and VI
Director, Toxic Waste Management Division, Region IX
Director, Hazardous Waste Division, Region X
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MODEL
COMMUNICATIONS PLAN
OFFICE OF SOLID WASTE AND EMERGENCY RESPONSE
OFFICE OF EMERGENCY AND REMEDIAL RESPONSE
TITLE:
Descr iption;
Indicate the title of the item/action to be
published/released (e.g., ANPRM, proposed rule, final rule,
Report to Congress, guidance document, interim policy) in a
couple of sentences. Include other known titles for the
item/action.
Example;
The official title of this proposed rule is the "Amendment
to the National Contingency Plan: Appendix A: Hazard
Ranking System." It also is referred to as the "Revised
HRS" proposed rule.
BACKGROUND:
Description;
Provide key background information describing activities
leading up to the item/action. This section should be
limited to a couple of paragraphs.
Example;
Response to releases of hazardous substances is a joint
effort by Federal, State and local responders. Since State
and local public safety and health organizations are
normally the first government representatives at the scene
of a hazardous substance release, they play a critical role
in providing temporary emergency measures. The Superfund
Amendments and Reauthorization Act of 1986 (SARA) added a
new section to CERCLA to provide local governments with
financial assistance for providing temporary emergency
measures. Reimbursement under section 123 is limited to
$25,000 per single response, and reimbursement must not
supplant local funds normally provided for response.
Local governments need to become familiar with the
conditions and procedures set forth in this regulation and
are encouraged to apply for reimbursement under the
appropriate circumstances. Local governments also are
encouraged to comment on this interim final regulation.
-1-
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PURPOSE OF ACTION BEING TAKEN;
Description;
Summarize in a few, direct paragraphs the nature of the
action, what the Agency is proposing to-do, results of the
action, and EPA's intent in taking the action.
Example;
The Hazard Ranking System (HRS) is a scoring system for
sites or facilities with actual or threatened releases of
hazardous substances, pollutants, and contaminants. The HRS
is the primary basis for determining which hazardous waste
sites are eligible for EPA's National Priorities List
(NPL). The purpose of this rule is to revise the HRS
according to the requirements of sections 105, 118, and 125
of SARA. The proposed rule amends the HRS to provide a more
accurate evaluation of relative risks among sites.
CRUCIAL ISSUES;
Description;
List extremely important or difficult issues that could
impact EPA's message or the public's reaction to the
action/item.
Example;
Local governments are expected to react positively to this
regulation and request reimbursement application packages.
Meetings held with local government representatives during
the development of this regulation, however, indicate that
there may be some resistance to the "effective date" and
notification requirements of the rule. Options papers on
each of these issues can be found in the public docket for
this rulemaking.
MESSAGE;
Description;
Describe in one paragraph the important features of the
Agency item/action that need to be conveyed to the target
audience.
Example;
The proposed regulation modifies the HRS to include the
actual or potential risk due to the following factors:
surface water contamination that may impact the human food
-2-
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chain or recreational user; flooding at hazardous waste
sites; air emissions from a site; and mobility of hazardous
substances in the ground water and air pathways. New
considerations that have been added to the HRS include: the
risk of chronic or carcinogenic illnesses; an on-site
pathway that reflects risk due to direct contact exposure; a
larger number of sensitive environments; a greater weight
for actual as opposed to potential threats to human health
and the environment; and data on the type, quantity and
volume of waste, as well as area of the site.
PROPOSED ANNOUNCEMENT DATE (TIMING);
Description;
Indicate key decision announcement, release, or notification
date and if applicable, when is it likely to be
announced/published in the Federal Register (FR). Indicate
whether and, if applicable, when there will be a public
comment period.
Example;
Section 105(c) of SARA requires the President to propose and
finalize revisions to the HRS by April 17, 1988. EPA must
begin using the revised HRS to evaluate sites for the NPL by
October 17, 1988. EPA issued an ANPRM requesting comments
and information to assist in revising the HRS in the Federal
Register on April 9, 1987 (52 FR 11513). Timing for a
communications release or announcement of this regulation is
date of publication of the rule in the Federal Register.
COMMUNICATIONS MATERIALS;
Description;
List items needed and the person/office responsible for
their preparation. Examples of necessary items include fact
sheets, executive summaries, and Q's and A's. This
information should be presented in table format, with those
items currently available separated from those which are yet
to be prepared.
Example;
Currently Available Communications Materials
Item Source
EPA Journal Reprint John Heritage 382-4393
on HRS Process
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Communications Materials To Be Prepared
Item Freparer Source
Fact Sheet HSED 2 days prior to FR
publication
Press Release HSED/ 2 days prior to FR
OEA publication
KEY AFFECTED GROUPS;
Description:
List broad constituencies who have been consulted/involved
to date and those who may be affected, including
commenters. Discuss expected reactions, to the extent known.
Example:
The following is a list of potential target audiences for
OERR communications activities.
EPA Headquarters
Regions
States
Congressional Committees/Staff
Members of Congress
Media
Environmental Groups
Trade Associations
State/County/City Township Associations
Labor Organizations
Professional Societies
Other Public Interest Groups
State Legislators
Governors
Governors' DC Offices
Other Federal Agencies
International Organizations
Colleges/Universities
Site Residents
General Public
EPA CONTACTS;
Description;
List program technical subject experts, as well as the OERR
program office Communications Coordinator, OSWER
Communications Coordinator, and OEA Communications
Strategist.
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Example:
Name
Karen Burgan
Cheryl Hawkins
Karen Ellenberger
Susan Bullard
NOTIFICATION PLAN
Office Affiliation/
Responsibility Phone
OERR/Project Officer for LGR Rule 382-3282
OERR/Comm. Coordinator 382-2180
OSWER/Comm. Coordinator 382-4617
OEA/Comm. Strategist 382-5199
List groups, committees, and constituencies who have been
consulted and are to be notified, as well as any other
interested/affected entities. Examples of groups include
Congress, other Federal agencies, State/local governments or
associations, environmental groups, trade associations,
regulated industry, the press, and the general public. This
information should be presented in table format. The Office
of External Affairs will further refine the notification
plan.
Example;
Interested Groups
Natural Resources
Defense Council
American Mining
Association
Senate Environment
and Public Works
Committee
House Energy and
Commerce Committee
Action
Telephone
call
FR notice
Briefing
Briefing
Notifier
Sue Jones
382-2000
OCIR weekly
mailing
Diane Hicks/
HSCD
382-6200
Diane Hicks/
HSCD
382-6200
Timeframe
Within 3 days of
publication
Within 1 week of
publication
Day of
publication
Day of
publication
ORIGINATOR AND DATE;
Description;
Indicate name and title of individual who prepared the
strategy. A signature is required on the final strategy, as
well as the date prepared.
Example;
Karen Burgan. Project Officer, ERD
Date
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FY88/FY89 Anticipated OERR Actions/Items
Requiring Communications Plans
Action
NPL Update 6 (final rule)
NPL Update 8: Federal Facilities
Reportable Quantities: Carcinogens
(final rule)
Reportable Quantities: Radionuclides
(final rule)
Response Claims Regulation
Interim Treatability Levels for
Soil and Debris for Superfund Sites
Hazard Ranking System
(proposed rule)
Reportable Quantities Adjustments:
274 CERCLA Hazardous Substances
Federally-Permitted Releases
(final rule)
RI/FS Guidance (interim final)
ROD Guidance (interim final)
Worker Protection Standards
(proposed rule)
National Contingency Plan
(proposed rule)
State Participation Manual
ARARs Compliance Manual
(draft, Volumes I, II, and III)
Responsible
Office
Expected
Publication
HSED
HSED/
OWPE
ERD
ERD
HSCD
HSCD
HSED
ERD
ERD
HSCD
HSCD
ERD
2/89
11/88
11/88
11/88
11/88
2/89
11/88
11/88
7/89
11/88
11/88
9/88
OPM
HSCD
HSCD
11/88
Pending
Publication
of the NCP
3/89
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UNITED STATES ENVIRONMENTAL PROTECTION AGENCY
WASHINGTON. D.C. 20460
JUN 2 2 IS£3
OFFICE OF
SOLID WASTE AND EMERGENCY RESPONSE
MEMORANDUM
r\
SUBJECT: OSWpR Communications Planning Process
FROM: J£ck McGraw
Deputy Assistant Administrator
TO: OSWER Office Directors
Effective communications with the general nublic and
affected/interested constituencies about EPA' s activities and
decisions continues to be a priority to the Administrator and
the Agency. Because of public interest about the environment,
EPA's programs are highly visible. It is imoerative that
managers and staff remain open and accessible to all members
of the public to ensure we foster active public involvement
and achieve nublic notification of Agency activities, actions,
and decisions.
To date OSWER has been quite effective in implementing
the Administrator's communications directive issued on June 24,
1987. To meet the goals stated in the Administrator's directive,
OSWER's communications coordinator and program strategists
have streamlined and refined our communications process and
developed a basic framework for use by all OSWER programs in
formulating communications plans. The attached guidance
package provides you with a ready reference of communications
materials, such as: general guidance on purpose, timing,
implementation, responsibilities, etc.; steps in the communications
planning process; format and elements of a communications
plan; and format and elements of a fact sheet.
These materials will give your staff a solid basis for
understanding and implementing OSWER's communications planning
process. In addition, we have designated a cadre of skilled
communications strategists in each program office who are
ready to assist you in planning your communications activities.
The attached guidance includes the primary contact in your program.
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The convnun icat ions planning process is important and
requires the full support and commitment of you and your
staff. To ensure your staff is aware of the requirements
of and need for implementation of communications planning/ I
strongly urge you to distribute this guidance widely in your
office and discuss it with your division directors, branch chiefs,
and section chiefs.
Win and I appreciate the effort involved in our OSWER
communications process, and we thank you and your communications
strategists for a job well done over the last couple of years.
Our continued success in presenting consistent and understandable
messages about OSWER programs is evidenced by the public's
enhanced appreciation of our programs.
Attachment
cc: Julie Klaas, OWPE
Mia Zmud/Jennifer Barker, OSW
Sherry Hawkins, OERR
Pam Garrow/Peg Roaers, OUST
Anastasia Watson, CEPP
Karen Ellenberger, OSWER
Tom Devine, OSvJER
Elizabeth LaPoint-*, OSWER
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GUIDANCE
OSWER COMMUNICATIONS PLANNING
June 1988
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INDEX
OSWER COMMUNICATIONS PLANNING
Background
Definition/Purpose 1
Process
When needed 2
Steps in process 2
OSUER network 2
Draft inq '. 3
Format 3
Documents 3
Implementation 4
Prototypes
Steps in the planning process (Attachment 1) 5
Communications plan format (Attachment 2) 6
Fact sheet (Attachment 3) 9
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JUIDANCE ON OSWER COMMUNICATIONS PLANNING
What is a communications plan? What is its purpose?
All EPA programs, at the direction of the Administrator
and in cooperation with the Office of External Affairs (OEA),
prepare communications plan packages as part of each EPA
decision package. OSWER communications plans describe how we
will announce our actions or decisions to interested audiences.
Communications plans enable EPA to:
- coordinate decision-specific communications activities;
- ensure EPA consensus about the nature and timing of
announcements, that all necessary contacts are made,
and that program announcements are consistent with
Agency policy;
- identify approoriate neoole for notification of
activity and ensure they are contacted in an orderly
and timely manner;
- elicit comments and feedback from affected programs,
organizations, committees, and individuals; and
- provide those notified with the information needed to
intelligently act/react to OSWER's actions or decisions.
Effective communications with OSWER's many audiences is
essential to the success of the prooram. This is closely
connected both with EPA's and OSWER's commitment to an "open
door" policy and with our determination to involve many
different interest groups in the decisionmaking process. The
implementation of a communications plan assures that all people
within and outside of EPA are notified that an OSWER decision
has been signed.
Early preparation of communications plans and distribution
of drafts to appropriate personnel are essential. This permits
coordination of OSWER messages with those of other programs and
guarantees efficient dissemination of information to all
interested people.
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When is an OSWER communications plan needed?
An OSWER communications plan will be prepared for each:
- regulation (pronosed and/or final)
- notice of availability
- new initiative
- policy statement
- Report to Congress
- major settlement
- announcement of studies/tests and results
- other actions which may elicit external OSWER interest
What are the steps in the communications planning process?
Basically, there is a network of specialists within OSWER
and the Office of External Affairs who focus on communicating
actions and decisions outside of OSWER. See attachment 1 (page 5)
for the steps in the planning process.
What is the network for OSWER communications planning?
We have designated within each program office an OSWER
program conimunicat ions strategist. The program strategists
are:
OSW - Mia Zmud (382-4651); Jennifer Barker (475-9350)
OERR - Sherry Hawkins (382-2180)
OUST - Pam Garrow (382-4799); Peg Rogers (382-5628)
OWPE - Julie Klaas (475-9831 or 382-2990)
CEPP - Anastasia Watson (475-7046)
Karen Ellenberger (382-4617) is OSWER's communications
coordinator.
When you initiate an activity which requires a communications
plan, you should contact your program's strategist for advice,
guidance and assistance in the communications process and
preparation of the plan.
It is essential that you notify your program's strategist
of upcoming OSWER actions or decisions early in the process.
Our goal is to have a first draft of the communications plan
available for input and review one month prior to initiation
of the action, with a final plan included as part of the
final signature package. Although the action or decision being
made may be altered during final review, it is important to
have a first draft of the communications plan early in the
process.
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The OSWER coordinator and program strategists work with
the Office of External Affairs (OEA) to obtain their input and
review of the communications plan. OSWER and OEA jointly
determine the need for any ancillary materials, such as press
materials, Os & As, etc. OEA also provides input as to
interested and affected audiences who should be notified of
our decision/action. Depending upon the issue or action, it
may be necessary to convene a meeting between the program and
OEA to discuss the issue.
Who is responsible for drafting an OSWER communications plan?
The person within the originating branch or division,
usually the person drafting the document/rule, is responsible
for preparing the accompanying communications plan. The plan
should be drafted in conjunction with your program's communications
strategist.
When is a communications plan initiated and drafted?
Initial steps for the communications plan should begin as
soon as .work on the decision document or rule is initiated. The
originating office should begin by listing what must be
communicated about the decision and who, within and outside of
EPA, should be informed of the decision.
A communications plan is drafted at least one month before
the decisions document or rule is completed. The plan is to
accompany the package through OSVJER internal review, at the
beginning of the review staqe.
What is the communications plan format?
Use the attached samole format adapting it to suit the
specific action/decision. See attachment 2 (pages 6-8). Add
or delete communications items, activities and people to
contact, as appropriate.
(Note to Office of Solid Waste: OSW's communications process
is managed on a data base. Do not use this form to draft your
plans. Instead, contact the OSW communications strategist
for a copy of your pre-prepared communications plan form.)
What documents are part of a communications package?
The basic communications package for routine actions
includes (1) a 1-3 page communications plan, and (2) a fact sheet.
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(1) The 1-3 page communications plan provides concise information
covering:
- background information
- action
- crucial issues
- message
- proposed announcement date
- communications materials needed
- key affected groups
- EPA contacts
- notification plan
- plan originator
- date
This document is intended for internal Agency u? only. See '.
attachment 2 (pages 6-8) for a sample format wh ". provides
additional information.
(2) The 1-2 page fact sheet describes the action/decision
and provides co-nolementary and expanded information for people
outside the Agency. The fact sheet covers:
- background information on the issue
- action beinq taken and prominent issues
- findings/recommend at ions/conclusion
No particular format is required by the Agency for a fact sheet.
However, OSVJER has developed a sample format describing the
necessary elements. See attachment 3 (page 9). We have developed
OSWER/program-specific environmental fact sheet letterhead on
which the fact sheet is to be typed. The office-specific fact
sheet letterhead is available from your program communications
strategist. Remember, the fact sheet is intended for external
distribution, and is required for each communications plan.
How and when is the communications plan implemented?
When the decision or action is signed by the Administrator,
his office will contact the OSWER Assistant Administrator's
office to announce that the document has been signed. The
AA's office will then contact the OSWER program communications
strategist, who in conjunction with the technical program
specialist, will begin implementing the communications plan.
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- 5 -
Attachment 1
STEPS IN THE
OSWER COMMUNICATIONS PLANNING PROCESS
Step 1 - program to identify need for commun i cat ions plan via
planning docu-nent or other mechanism
o need is defined as a regulation, notice of availability,
new initiative, issuance of policy statement, Report
to Congress, major settlement, study/test and results
announcement, etc.
Step 2-1 month prior to initiation of final review/signature
process, OSWER program communications strategists to
work with technical program specialists to develop
draft communications plan
Step 3 - OSWER program communications specialists to provide
draft plan to OSWER communications coordinator for
dissemination to Office of External Affairs (OEA) f.or
review; allow 2 weeks for review
o 1-2 page fact sheet for-public consumption
required with each plan
o OSWEK program/OEA to jointly determine need for
ancillary materials such as press release, Os &
As, executive summary, etc.
o meeting between program and OEA to discuss plan
rnay -be regui red
Step 4-2 weeks prior to final review/signature process, OSWER/OEA
comments provided back to OSWER program comunications
strategists to incorporate incut
Step 5 - communications plan, plus ancillary materials to
be put into final form by program and included in
signature package at start of final review/signature process
o OSWER program communications strategists to provide
revised version of plan to OSWER/OEA
Step 6 - after Administrator's signature, OEA to notify OSWER
of event; OSWER communications coordinator to notify
OSWER program communications strategist, who will
work with technical program specialists to implement
the notification activities required under the
plan
KEY; - OSWER program communications strategists
OERR - Sherry Hawkins (382-2180)
OWPE - Julie Klaas (475-9381 or 382-2990)
OUST - Pam Garrow (382-4799) and Peg Rogers (382-5628)
OSW - Mia Zmud (382-4651) and Jennifer Barker (475-9350)
CEPP - Anastasia Watson (475-7046)
- OSWER communications coordinator - Karen Ellenberger (382-4617)
- OEA communications strategist - Susan Bullard (382-5660)
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- 6 - Attachment 2
COMMUNICATIONS PLAN
OFFICE OF SOLID WASTE AND EMERGENCY RESPONSE
(Program Office Designation)
TITLE;
- item to be published/released (ANPRM, proposed rule, final
rule, Report to Congress, etc.) and title in a couple sentences
- include a.k.a. titles
BACKGROUND;
- key background information describinq activities in a
couple paragraphs
ACTION BEING TAKEN (PURPOSE);
- summarize in a few direct paragraphs the nature of the action,
what we are proposing to do, result of the report, what our
intent is in taking this action, etc.
CRUCIAL ISSUES;
- list extremely important or difficult issues which could
impact our message or the public's reaction to this item
MESSAGE;
- describe in one paragraph important aspects we want to
convey to the public
PROPOSED ANNOUNCEMENT DATE (TIMING);
- key decision announcement, release, or notification date;
when is it likely to be announced/published in FR; (public
comment period)
COMMUNICATIONS MATERIALS;
- list items needed and person/office responsible .for
preparation (examples include fact sheet, executive summary,
Os & As, etc.); set up in table format
- separate those items currently available from those which
are to be prepared
PLANNING DOCUMENT - AGENCY USE ONLY
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- 7 -
Example:
Currently Available
I tern
EPA Journal Reprint
Needed
Item
Fact Sheet
KEY AFFECTED GROUPS:
Source
John Heritage 382-4393
Preparer
John Smith/OWPE
382-2222
Timeframe
2 days
prior to FR
publication
- list broad constituencies who have been consulted and/or involved
to date and those who may be affected (include commentors);
discuss expected reaction; [OSWER to notify these constituencies]
EPA CONTACTS;
- list program technical subject experts as well as OSWER
program office communications strategist, OSWER communications
coordinator, and OEA strateoist as follows
Name
John Jones
Sherry Hawkins
Karen Ellenberqer
Susan Bullard
Office Affiliation/
Responsibility Phone
OERR/Program Manager 382-2000
OERR/Comm. Strategist 382-2180
OSWER/Comm. Coordinator 382-4617
OEA/Comm. Strategist 382-5199
- Note: the last two names will be included on every strategy
NOTIFICATION PLAN;
- list groups, committees, constituencies who have been
consulted and are to be notified as well as any other
interested/affected entities; (examples of groups include
Hill, other Federal agencies, state/local government or
associations, environmental groups, trade associations,
regulated industry, press, .general public); list info in
table format
PLANNING DOCUMENT - AGENCY USE ONLY
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— 8 —
- Office of External Affairs will further refine the
notification plan
Example:
Interested Group
Natural Resources
Defense Council
American Mining Assoc.
Senate Environment:/
Public Works
House Enerov & Com-aerce
Action
Notifier
Time-frame
call
FR notice
brief inn
Sue Jones
382-2000
OCIR weekly
ma iling
Diane Hicks/
w/in 3
w/in 1
day of
days
week
release
program
382-6200
PLAN ORIGINATOR:
DATE:
Nane and Title
(signature on final)
PLANNING DOCUMENT - AGENCY USE ONLY
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- 9 - Attachment 3
United States Office of Solid Waste
Environmental Protection and Emergency Response ,nnn
Agency • Washington DC 20460 June 1988
v>EPA Environmental
Fact Sheet
GUIDANCE
FACT SHEETS ON
OSWER ISSUES
Background Information
The majority of OSWER's issues are highly visible
and are of interest to the public. It is
important for us to provide the public with
concise, consistent, and understandable information
about our decisions and actions. One of the most
effective means of communications is a fact sheet.
As part of the communications planning process,
a fact sheet will be required for each decision/action.
Act ion/Prominent Issues
The fact sheet should:
(1) be 1-2 panes in length;
(2) be reproduced on OSWER program-specific
letterhead, which is available from your
program communications specialist;
(3) include the date in the upper right corner;
(4) include the title of the decision/action;
(5) present information either in narrative or
bullet format covering:
- background information on the issue
- action being taken and prominent issues
- findings/recommendations/conclusion; and
(6) include a contact point for further information.
Conclusion
Remember, individuals and groups outside of
the Agency are the audience for the fact sheet.
It is important that the fact sheet we provide to
our audiences conveys concise and understandable
information.
Contact
For assistance in developing the fact sheet,
contact your program communications strategist.
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