AN  EVALUATION OF THE EFFECTIVENESS AND COSTS
                OF REGULATORY AND FISCAL POLICY  INSTRUMENTS
                            ON PRODUCT PACKAGING

                                Final Report
              This report  (SW-?4c) of work performed under
'•         Federal solid waste management contract no. 68-01-0791
  was written by TAYLER H.  BINGHAM, M. SUSAN MARQUIS, PHILIP C. COOLEY,
ALVIN M. CRUZE, EDWIN W. HAUSER,  STEVE A. JOHNSTON, and PAUL F. MULLIGAN
            and is reproduced as  received from the contractor
                   U.S.  ENVIRONMENTAL  PROTECTION AGENCY
                                    1974

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This report has been reviewed by the U.S. Environmental
Protection Agency and approved for publication.  Approval
does not signify that the contents necessarily reflect the
views and policies of the U.S. Environmental Protection
Agency, nor does mention of commercial products constitute
endorsement or recommendation for use by the U.S. Government.
Single copies of this publication are available from solid waste
management publications distribution unit, U.S. Environmental
Protection Agency, Cincinnati, Ohio  45268
An environmental protection publication (SW-74c) in the
solid waste management series.

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                             ACKNOWLEDGMENTS

     This project was conducted by the Research Triangle Institute,
Research Triangle Park, North Carolina, pursuant to Contract No.
68-01-0791 with the Environmental  Protection Agency.   The statements,
findings, conclusions, and recommendations presented  in  this report
do not necessarily reflect the views of the Environmental Protection
Agency.
     This project was under the direct supervision  of Tayler H.  Bingham
with several individuals contributing to specific aspects of the research
described.in this report.  Principal among these and  their contributions
are:

          Philip C. Cooley           Model design and programming
          Alvin M. Cruze             Demand elasticities
          Edwin W. Mauser            Packaging data development
          Steve A. Johnston          Packaging elasticities of
                                       substitution
          M. Susan Marquis           Model design and packaging
                                       trends
          Paul F. Mulligan           Product packaging analysis

     John Skinner, Arsen Darnay, Mike Loube, and Frank Smith, Environmental
Protection Agency, provided critical reviews of the study.  James W.  Goff,
Head of the School of Packaging at Michigan State University, provided
technical guidance.
     Eileen L. Claussen, Environmental Protection Agency, was project
officer.  Her interest and guidance are very much appreciated.

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                            TABLE'OF CONTENTS       .   '


Chapter                                                                Page

  . 1 :      SUMMARY ......	     1
          1.1  Objective	     1
          1.2  Methodology  .........	•	     1
          1.3. Findings ...................  ..  .  .     3
   2:      INTRODUCTION  .	  .	     8

          2.1 ; Background ......................     8
          2.2  Rationale -for Packaging Control   ....  	    12
          2.3  Objectives of a Packaging Policy	    14
          2.4  Government Options for Meeting Objectives   	    15

   3:      THE MATERIALS STRUCTURE. OF CONSUMER PRODUCTS PACKAGING   .  .    17
          3.1  Introduction	'. '	    17
          3.2  Structure o.f- Packaging.	  .	    17
          3.3  Trends in the Structure of Packaging	    21

       '        3.3'.l  Methodology	    21

                    3.3.1.1   Product Packaging  	    27
                    3.3.1.2 '  Consumer Expenditures	    28
                    3:.3;. 1.3   Packaging''Materials Consumption  ....    29

               3.3.2  Trends in Packaging	"•	    29
                    3.3.2.1   Concentration of Production and
         -    •      •       'Distribution	    32
                    3.3.2.2   Convenience	:	    37
                    3.3.2.3  ' Government	,	    41
                    3.3.2.4  'Competition Among  Packaging Materials  .    44
  "4:     ' SELECTION OF POL ICY'INSTRUMENTS AND DEVELOPMENT OF A
          METHODOLOGY FOR THEIR EVALUATION   .,......'	    55
          4.1"  Introduction	.........    55
          4.2  Selection -of Policy Instruments.  ...........    57

               4.2.1  Regulations	  .;  -'57

                 ,<•  4.2.1.1. .  Regulation-'Requiring'the Use .of
                              Postconsumer Waste in Product Packaging    57

               4.2.2  Fiscal Incentives  .......-.....-.-••	    58
                    4.2...2.1,.   Two Taxes on. Packaging. Weight •	    60
  .-.''                4.2.2.2  .A Tax/.on. Containers .,..--.  .  . '	    61
          4.3  Methodology- for Evaluating'.Policy .Instruments;.  •. • .  .  .   ..61

               4.3.1  Measures for Evaluating Effectiveness.-.;.  ......    61
                    4-.3.1.1   Solid Waste Generation   .'.'......    62
                    4.3.1.2   Natural Resource Utilization	    62

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               4.3.2  Measures for Evaluating Costs  	    62
                    4.3.2.1    Product Prices and Consumer Surplus .  .    62
                    4.3.2.2    Employment	,  .    66
               4.3.3  Cost-effectiveness Comparisons  	    67
          4.4  Packaging Model  	    67
               4.4.1  Model  Input	    68
               4.4.2  Model  Output	    68
               4.4.3  Model  Structure	    68
   5:     ANALYSIS OF REGULATORY AND FISCAL POLICY INSTRUMENTS  ...    69
          5.1  Introduction	    69
          5.2  Regulation Requiring the Use of Postconsumer Waste
               in Product Packaging 	    69
               5.2.1  Effectiveness	    72
                    5.2.1.1    Solid Waste Generation  	    72
                    5.2.1.2    Natural Resource Utilization  	    75
               5.2.2  Costs	    77
               5.2.3  Cost-effectiveness Comparison  	    77
          5.3  Two Taxes on  Packaging Weight (Fiscal Incentive)  ...    77
               5.3.1  Effectiveness	    81
                    5.3.1.1    Solid Waste Generation  	    81
                    5.3.1.2    Natural Resource Utilization  	    81
               5.3.2  Costs	    92
               5.3.3  Cost-effectiveness Comparison  	    92
          5.4  Tax on Containers (Fiscal Incentive)  	    92
               5.4.1  Effectiveness	    98
                    5.4.1.1    Solid Waste Generation  	    98
                    5.4.1.2    Natural Resource Utilization  	    98
               5.4.2  Costs	106
               5.4.3  Cost-effectiveness Comparison	   106
          BIBLIOGRAPHY	107
Appendixes
   A:     DATA SOURCES AND CONSTRUCTION OF THE MATERIALS BY
          CONSUMER PRODUCT  	   Ill
          A.I  Packaging Data	Ill
               A.1.1  Specific Packaging Data Sources 	   116
               A.1.2  Consumer Expenditure Data	122
   B:     TRENDS IN CONSUMER EXPENDITURES AND PACKAGING  	   173
          B.I  Introduction	173
          B.2  Baked Goods (1)	173
                                    vi

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       B.3  Dairy Products (2)	     181
       B.4  Frozen Foods (3)	     185
       B.5  Fresh and Cured Meat (4), Fresh and Cured Fish and
            Seafood (5), and  Fresh and Cured Poultry (6)  ....     187
       B.6  Produce (7)   	     194
       B.7  Beverages (8-12)  	     196

            B.7.1  Distilled  Spirits (8)  and Wine (9) Packaging.     200
            B.7.2  Beer (10)  and Soft Drink (11)  Packaging ...     203
            B.7.3  Prepared Beverage Packaging (12)	     208

       B.8  Candy and Chewing Gum (13)	     210
       B.9  Canned Foods (14)  	     212
       B.10 Cereals, Flour, and Macaroni  (15)	     218
       B.ll Pet Foods (16)	     220
       B.12 Tobacco Products  (17)	     223
       B.13 Other Foods  (18)	     225
       B.14 Household Supplies (19-22) 	     227
       B.15 Health and Beauty Aids (23-29)	     231

            B.15.1  Health Aids Packaging  	     239
            B.15.2  Beauty Aids Packaging  	     240

       B.16 Other General  Merchandise (30)  	     248

C:     PACKAGING MODEL	     253
       C.I  Introduction	     253
       C.2  Model Input	     253
       C.3  Model Output	     253
       C.4  Model Structure	     254

            C.4.1  Raw Materials Cost	     254
            C.4.2  Cost  of Packaging Materials	     261
            C.4.3  Structure  and Cost of  Product  Packaging ...     261
                 C.4.3.1    Estimation of  Substitution Parameters     273
                 C.4.3.2   Problems  in Estimation  	     278

            C.4.4  Demand  Elasticities 	     281
            C.4.5  Product Prices, Consumer Expenditures,  and
                   Consumer Surplus   	     283
            C.4.6  Natural  Resource  Consumption	     286

       C.5  Programmed Solution	     286
            C.5.1  Input Data  	     286
            C.5.2  Use and Cost of Packaging Materials	     289
            C.5.3  Relative Change in Cost  of Packaging Materials   292
            C.5.4  Revised Packaging Coefficients  	     293
            C.5.5  Revised Cost of Production	     293
            C.5.6  Base  Line  Data  .	     297
            C.5.7  Impact  of  the Packaging  Strategy	     297
                                   VII

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                             LIST OF  FIGURES
Figure                                                               Page
   1       Hypothetical  packaging market	13
   2       Packaging and expenditure for  consumer  products,  1970.  ...  15
   3       Relationship  between  consumer  expenditures  on  durable  and
          nondurable products and consumer product  packaging	30
   4       Trends in consumer expenditures  on  durable  and nondurable
          products.  	30
   5       Trends in consumer products packaging	31
   6       Number of breweries operated,  1940-70	33
   7       Share of consumer product costs  represented by packaging.   .  42
   8       Trends in paper packaging	46
   9       Trends in plastics packaging	47
  10       Trends in glass packaging	49
  11       Trends in steel packaging	51
  12       Trends in aluminum packaging	  53
  13       Demand curve	65
  14       Consumer surplus	65
  15       Losses in consumer surplus  from  own-price increase	66
Appendixes
 B-l       Baked Goods (1) consumption	178
 B-2       Baked Goods (1) packaging	179
 B-3       Dairy Products (2) consumption	182
 B-4       Dairy Products (2) packaging	182
 B-5       Frozen Foods  (3) consumption	185
 B-6       Frozen Foods  (3) packaging	186
 B-7       Fresh and Cured Meat  (4)  consumption	188
 B-8       Fresh and Cured Fish  and  Seafood (5) consumption	189
                                    vm

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B-9      Fresh and Cured Poultry (6) consumption	189
B-10  .   Fresh and Cured Meat (4) packaging	191
B-ll     Fresh and Cured Fish and Seafood (5) packaging	192
B-12     :Fresh.and Cured Poultry (6) packaging	192
B-13     Produce (7) consumption	194
B-14     Produce (7) packaging	 195
B-15     Distilled Spirits (8) consumption	 :  .  . 198
B-16-.    Wine (9) consumption.	198
B-17     Beer (10) consumption	199
B-18:    Soft Drinks (11) consumption	199
B-19     Prepared Beverages (12) packaging.	 200
B-20     Distilled Spirits (8) packaging	  . 202
B-21  •  Wine (9) packaging.  .	202
B-22     .Beer (10) bottles, market shares	 . .	204
B-23     Soft Drink (11) bottles, market shares	 204
B-24     Prepared Beverages (12) packaging	209
B-25 :    Candy and Chewing .Gum (13) consumption	211
B-26   .  Candy and Chewing Gum (.13) packaging	211'
B-27     .Canned Food ;(14) consumption.   . .	  . 214
B-28     Canned Food (14). -packaging	214
B-29 •• .  Cereals, Flour, and Macaroni, (15) consumption	219"
B-30     Cereals, Flour, .and Macaroni (,15) packaging.	'.  . 219
B-31     Pet Food (16)  consumption	221
B-32     Pet Food' (16)  packaging..	221
B-33   .  Tobacco Products (17) consumption. . .	223
B-34     Tobacco Products (17) packaging. . .	'	224
B-35     Other Foods (18) consumption.   .':..'	'	226

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B-36     Other Foods (18) packaging	226
B-37     Soaps and Detergents (19) consumption	229
B-38     Other Cleaning Supplies  (20) consumption	229
B-39     Pesticides  (21) consumption	230
B-40     Other Household Supplies  (22) consumption	230
B-41     Soaps and Detergents (19) packaging	232
Br42     Other Cleaning Supplies  (20) packaging	232
B-43     Pesticides  (21) packaging	233
B-44     Other Household Supplies  (22) packaging.   .	 f .  . 233
B-45     Packaged Medications (23) consumption	,	236
B-46     Oral Hygiene  Products  (24) consumption	236
B-47     Cosmetics and Hand  Products  (25)  consumption.	237
B-48     Hair Products (26)  consumption.	237
B-49     Shaving Products  (27)  consumption	238
B-50     Other Beauty  Aids  (29) consumption	238
B-51     Other Health  Aids  (29) consumption	239
B-52     Packaged Medications (23) packaging	241
B-53     Oral Hygiene  Products  (24) packaging	241
B-54     Cosmetics and Hand  Products  (25)  packaging	242
B-55     Hair Products (26)  packaging	242
.B-56     Shaving products  (27)  packaging	243
B-57     Other Beauty  Aids  (28) packaging	 243
B-58     Other Health  Aids  (29) packaging	244
B-59     Other General Merchandise consumption	249
B-60     Other General Merchandise packaging	  . .  . 250
C-l      Flow diagram  of packaging model	255
C-2      Hypothetical  demand and  supply  for recycled materials.   . .  . 256

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C-3      Fixed coefficient technology expressed  by  isoquants;  ....  264
C-4'     Demand schedules for inputs  X^  and X2 per  unit  of  output
         under fixed coefficient technology	264
C-5      Effect on consumer demand of an increase in  factor price.   .  266
C-6      Demand schedules for inputs  X,  and X^ per  unit  of  output
         under variable coefficient technology	267
C-7      Effects on unit costs of an  increase in factor  price  variable
         coefficients vs. fixed coefficients	269
C-8      Effect on consumer demand of an increase in  input  prices:
         fixed coefficients vs. variable coefficients.	  270
C-9      Production isoquant	275
C-10     Hypothetical market for recycled materials	290
                                    XI

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                             LIST OF TABLES
Table    Page                                                         Page
 1-1    Summary of the effectiveness  and  costs  of regulatory  and
         fiscal  policy instruments  for control  of product  packaging  .  1-4
 1-2    Summary of the costs per unit of  effectiveness  (losses  in
         consumer surplus per unit  of effectiveness*)	  1-6
 2-3    Municipal  solid waste generation  by material  (tonnes  per
         year).	2-9
 2-4    Packaging solid wastes (million tonnes)	2-9
 2-5    Natural resource consumption for  consumer product packaging,
         1970 (thousand tonnes)	2-11
 3-6    Packaging materials (SIC number in parentheses)	3-18
 3-7    Consumer product categories	3-19
 3-8    Packaging consumption by consumer product, 1970 (thousand
         tonnes)	3-20
 3-9    Packaging consumption per expenditure by consumer product,
         1970 (kilograms per $100 of expenditure)	3-22
 3-10  Relative packaging consumption by consumer product, 1970
         (percentage shares)	  .  3-23
 3-11  Packaging cost by consumer product, 1970 (million 1967
         dollars)	3-24
 3-12  Packaging cost per dollar of expenditure by consumer product,
         1970 (cents per dollar)	3-25
 3-13  Relative packaging cost by consumer product, 1970  (percent-
         age shares)	3-26
 3-14  Trend in number of establishments producing packaged
         products	3-34
 3-15  Retail food stores trends	3-36
 3-16  Cost savings of convenience  foods	3-38
 3-17  Cost of worktime saved by using prepared foods	   3-39
 3-18  Labor force participation of women, 1940 to 1980*	3-41
 4-19  Rates of solid waste generation and natural resource
         utilization for consumer products packaging,  1970	4-63

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4-20  Distribution of family expenditures  by Income  class,  1960-61.  . 4-63

5-21  Consumption of packaging by consumer product,  1970:   Regul-
        ation requiring the use of recycled materials  (thousand
        tonnes)	4-70

5-22  Reductions 1n the consumption of packaging by  consumer
        products, 1970:  Regulation requiring the use  of recycled
        materials (percentage decrease 1n  the weight of packaging).  . 4-71

5-23  Projected Increases in the cost of raw material  Inputs,  1970
        requirement to use recycled materials	 5-73

5-24  Distribution of the reductions 1n packaging between the  con-
        sumption and substitution effects:  Requirement to use
        recycled materials (percentage share) 	 5-73

5-25  Summary of effectiveness, 1970:  Regulation requiring the
        use of recycled materials	 5-74

5-26  Reductions in solid waste generation, 1970: Regulation
        requiring the use of recycled materials (thousand tonnes)  .  . 5-74

5-27  Increases 1n the consumption of postconsumer waste materials
        for product packaging, 1970:  Regulation requiring the use
        of recycled materials (thousand tonnes) 	 5-75

5-28  Reductions in natural resource consumption, 1970:  Regulation
        requiring the use of recycled materials (thousand tonnes)  .  . 5-76

5-29  Increases in the consumer product prices, 1970:   Regulation
        requiring the use of recycled materials (percentage
        increases).	  . 5-78

5-30  Consumer surplus losses and employment reductions, 1970:
     ,   Regulation requiring the use of recycled materials	5-79

5-31  Cost-effectiveness comparison, 1970:  Regulation requiring
      ,-the use of recycled materials	  . 5T80

5-32  Consumption of packaging by consumer product,  1970:  Tax on
        packaging (thousand tonnes) .	  5-82

5-33  Consumption of packaging by consumer product,  1970:  Tax on
      ,  packaging with exemption for recycled materials (thousand
        tonnes) . . ,	 5-83

5-34  Reductions in, the consumption of packaging by  consumer
        product, 1970:  Tax on packaging (percent)	5-84

5-35  Reductions in the consumption of packaging by  consumer
        product, 1970:  Tax on packaging with exemption for re-
        cycled materials (percent)	5-85
                                   XTM

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 5-36  Share of recycled materials inputs to packaging, 1970:  Tax
        on packaging with exemption for recycled materials
        (percent)	5-86

 5-37  Distribution of the reductions in packaging between the
        consumption and substitution effects:  Tax on packaging
        (percentage share)	5-86

 5-38  Distribution of the reductions in packaging between the
        consumption and substitution effects:  Tax on packaging
        with exemption for recycled materials (percentage share). .  . 5-87

,5-39  Summary of effectiveness, 1970:  Tax on packaging 	 5-88

 5-40  Summary of effectiveness, 1970:  Tax on packaging with
        exemption  for recycled materials	5-88

 5-41  Reductions in solid waste generation, 1970:  Tax on
        packaging  (thousand tonnes) 	 5-89

 5-42  Reductions in solid waste generation, 1970:  Tax on
        packaging with exemption for recycled materials (thousand
        tonnes)	5-89

 5-43  Increases in the consumption of postconsumer waste materials
        for product packaging, 1970:  Tax on packaging with exempt-
        ion for recycled materials (thousand tonnes)	5-89

 5-44  Reductions in natural  resource consumption, 1970:  Tax on
        packaging  (thousand tonnes) 	 5r90

 5-45  Reductions in natural  resource consumption, 1970:  Tax on
        packaging with exemption for recycled materials (thousand
        tonnes)	5-91

 5-46  Increases in consumer product prices, 1970:  Tax on packaging
        (percent)	5-93

 5-47  Increases in consumer product prices, 1970:  Tax on packaging
        with exemption for recycled materials (percent) 	 5-94

 5-48  Consumer surplus losses and employment reductions, 1970:  Tax
        on packaging	5-95

 5-49  Consumer surplus losses and employment reductions, 1970:  Tax
        on packaging with exemption for recycled materials	5-96

 5-50  Cost-effectiveness comparison, 1970:   Tax on packaging	5-97

 5-51  Cost-effectiveness comparison, 1970:   Tax on packaging with
        exemption for recycled materials	5-97

 5-52  Consumption of packaging by consumer product, 1970:   Tax on
        containers (thousand tonnes)	5-99
                                   xiv

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 5-53  Reductions in the consumption  of packaging  by consumer
         product, 1970:   Tax on containers  (percent)	5-100

 5-54  Distribution of the reductions in packaging between the
         consumption and substitution effects:   Tax on  containers
         (percentage share)	  5-101

 5-55  Summary of effectiveness, 1970:   Tax on  containers  	  .  5-102

 5-56  Reductions in solid waste generation, 1970:  Tax on
         containers (thousand tonnes)	'	5-102

 5-57  Reductions in natural resource consumption, 1970:  Tax
         on containers (thousand tonnes)	5-103

 5-58  Increases in consumer prices,  1970:   Tax on containers
         (percent)	5-104

 5-59  Consumer surplus  losses and employment reductions, 1970:
         Tax on containers	5-105

 5-60  Cost-effectiveness comparisons 1970:  Tax on containers.  .  .  .  5-106

Appendixes

 A-l   Contacts made to  solicit data  for materials and  end-use
         matrix	A-112

 A-2   Summary of data listed in Current Industrial Reports  and
         in Containers and Packaging	A-115

 A-3   Wholesale price indexes for packaging (1967=100) .......  A-117

 A-4   Conversion units  to standardize data into some measure of
         weight	A-119

 A-5   Factors for converting glass containers  into a measure of
         weight (pounds  per gross)	A-119

 A-6   The quantity structure of packaging  by consumer  product,
         1958-70 (percent distribution) 	  A-125

 A-7   The quantity structure of packaging  by consumer  product,
         1958-70 (kilograms per $100  expenditure)  	  A-133

 A-8   The quantity structure of packaging  by consumer  product,
         1958-70 (thousand tonnes)	A-141

 A-9   The value structure of packaging by  consumer product,
         1958-70 (percent distribution) 	  A-149

 A-10  The value structure of packaging by  consumer product,
         1958-70 (cents  per dollar expenditure) 	  A-157
                                   xv

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A-ll  The value structure of packaging by consumer product,
        1958-70 (million 1967 dollars) 	  	  A-165

B-l   Market share trends for consumer products  (percent)	B-174

B-2   Personal consumption expenditures,  1970 and 1980 (millions
        of 1967 dollars)	B-175

B-3   Quantity of packaging per expenditure by consumer product,
        1970 and 1980 (kilograms per $100 expenditure)	B-176

B-4   Packaging consumption, 1958, 1970,  and 1980 (thousands  of
        tonnes)	B-l 77

B-5   Trends in the distribution of materials used for packaging
        Baked Goods (1)  and projections of 1980  packaging	B-179

B-6   Trends in the distribution of materials used for packaging
        Dairy Products (2) and projections of 1980 packaging  ....  B-183

B-7   Trends in the distribution of materials used for packaging
        Frozen Foods (3) and projections  of 1980 packaging  	  B-186

B-8   Trends in the distribution of materials used for packaging
        Fresh.and.Cured  Meat (4) and projections of 1980  packaging  .  B-190

B-9   Trends in the distribution of materials used for packaging
        Fresh and Cured  Fish and Seafood  (5) and projections  of
        1980 packaging	B-190

B-10  Trends in the distribution of materials used for packaging
        Fresh and Cured  Poultry (6) and projection of 1980
        packaging	B-191

B-ll  Trends in the distribution of materials used for packaging
        Produce (7) and  projections of 1980 packaging	B-195

B-l2  Beverage preference by age	B-l97

B-13  Trends in the distribution of materials used for packaging
        Distilled Spirits (8) and projections of 1980 packaging.  .  .  B-201

B-14  Trends in the distribution of materials used for packaging
        Wine (9)  and projections of 1980  packaging	B-203

B-15  Beer (10) and Soft Drink (11) containerization and  solid
        waste generation	B-207

B-16  Trends in the distribution of materials used for packaging
        Prepared  Beverages (12) and projections  of 1980 packaging.  .  B-209

B-17  Trends in the distribution of materials used for packaging
        Candy and Chewing Gum (13) and projections of 1980  	  B-212
        packaging
                                 xvi

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B-18  Comparison of the size distribution of canned  vegetable
      packs, 1962 and 1970	B-215

B-19  Container sizes for common vegetable packs  	  B-217

B-20  Trends 1n the distribution of materials used for  packaging
        Canned Foods (14) and projections of 1980 packaging	B-217

B-21  Trends 1n the distribution of materials used for  packaging
        Cereals (15) and projections of 1980 packaging  .  .  	  B-220


B-22  Trends in the distribution of materials used for  packaging
        Pet Foods (16) and projections  of 1980 packaging  	  B-222

B-23  Trends 1n the distribution of materials used for  packaging
        Tobacco Products (17) and projections of  1980 packaging.  .  .  B-224

B-24  Trends in the distribution of materials used for  packaging
        Other Foods (18) and projections of 1980  packaging  	  B-227

B-25  Trends in the distribution of materials used for  packaging
        Soaps and Detergents (19) and projections of 1980
        packaging	B-234

B-26  Trends in the distribution of materials used for  packaging
        Other Cleaning Supplies (20) and projections for  1980
        packaging. . . .	B-234

B-27  Trends in the distribution of materials used for  packaging
        Pesticides (21) and projections of 1980 packaging	B-235

B-28  Trends in the distribution of materials used for  packaging
        Other Household Supplies (22) and projections of  1980
        packaging. ..... 	  B-235

B-29  Trends in the distribution of materials used for  packaging
        Packaged Medications (23) and projections of 1980
        packaging	B-244

B-30  Trends in the distribution of materials used for  packaging
        Oral Hygienne Products (24) and projections  of  1980
        packaging	B-245

B-31  Trends in the distribution of materials used for  packaging
        Cosmetics and Hand Products (25) and projections  of  1980
        packaging	B-245

B-32  Trends in the distribution of materials used for  packaging
        Hair Products (26) and projections of 1980 packaging ....  B-246

B-33  Trends in the distribution of materials used for  packaging
        Shaving Products (27) and projections of  1980 packaging.  .  .  B-246
                               xvi i

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B-34  Trends in the distribution  of materials  used  for  packaging
        Other Beauty Aids  (28)  and projections of 1980  packaging  .  .   B-247
B-35  Trends in the distribution  of materials  used  for  packaging
        Other Health Aids  (29)  and projections of 1980  packaging  .  .   B-247
B-36  Trends in the distribution  of materials  used  for  packaging
        Other General  Merchandise (30)  and  projections  of  1980
        packaging	B-250
C-l    Regional  production  and raw materials cost of packaging
        materials production	  .  .   C-259
C-2   Significant regression results (t values in parentheses
        below coefficients)	C-277
C-3   Estimation of price  elasticities  of packaging materials.  .  .  .   C-278
C-4   Demand elasticities	C-284
C-5   Consumer expenditures  by  consumer product category,  1970
        (million 1967 dollars)  	   C-285
C-6   Natural resource coefficients	C-287
C-7   Packaging materials	C-288
C-8   Relative change in cost of  packaging  materials 	   C-294
C-9   Relative change in the structural coefficients 	   C-295
C-10  Change in average cost of packaging	C-296
C-ll  Revised quantity of  packaging (thousand  tonnes)	C-298
C-12  Revised consumption	C-299
                                xvi

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                          Chapter 1:   SUMMARY

1.1  Objective
     Packaging is the largest single  product class in municipal  solid
waste, accounting for an estimated 40 percent of all  municipal  solid
waste, and costing over $1 billion in 1970 for collection and disposal.
About two-thirds of the weight of packaging solid waste is consumer
products packaging.
     This study provides an evaluation of the costs and effectiveness
of two. types of government policy instruments that may be used  to
influence the quantity and composition of consumer products packaging
and the use of recycled materials in  consumer product package manufacture.
The policy instruments considered are a regulation requiring the use of
recycled materials in packaging and several types of taxes on packaging.
The analysis provides an initial basis for policy decisions regarding
the desirability of these policy instruments as possible means  for
reducing the generation of packaging  wastes, increasing the use of
recycled materials in packaging manufacture, and reducing the natural
resource utilization of packaging.
1.2  Methodology
     Four government policy instruments were selected for analysis—one
regulatory and three fiscal (price) incentives.  The selected policy
instruments were:
     (a)  A regulation requiring the  use of recycled materials  in all
          consumer products package manufacture, by share of package
          weight;
     (b)  A tax on the weight of consumer products packaging;
     (c)  A tax on the weight of consumer products packaging with an
          exemption for recycled materials (i.e., a tax on the  weight
          of virgin materials in a package); and
     (d)  A tax on all rigid containers used to package consumer products.
All selected policy instruments have  the effect of changing the cost and
hence the use of packaging materials; however, the impacts vary depending
on the packaging material and consumer product application.
     The impact of any policy instrument on the cost of packaging materials
is calculated either directly—if the instrument is a tax on packaging

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weight or containers—or indirectly when the resource costs of packaging
are affected.  In the first case, 1970 data on the weight of packaging
and cost per unit of weight or per container for each of nine packaging
materials in each of 30 consumer products was used to develop revised
estimates of packaging cost after application of the tax.  Data on the
virgin material content and costs of each packaging material were used
to estimate the impact on the cost of packaging when the policy instrument
altered the resource costs of packaging.
     Estimates of the demand and supply of recycled materials from postcon-
sumer waste for each material were based, respectively, on the cost of
virgin materials inputs to each packaging material and on the cost of
operation of recycling facilities of varying capacities.  It was assumed
that properly sorted and graded recycled materials would be perfect sub-
stitutes for virgin materials up to a technological limit depending on
the package material.  This procedure provides only a first approximation
of this market since complete data on the economics of recovery, transpor-
tation, and reuse of recyclable materials are not available.
     Induced changes in the utilization of packaging by material and consumer
product due to higher packaging costs were estimated from statistical analy-
ses of the responsiveness (elasticity of substitution) of the use of packaging
by material type in each of the 30 consumer product applications to changes
in the relative cost of the materials.
     Changes in the quantity demanded of each consumer product were based
on estimates of the share of product price accounted for by packaging,
estimates of the increases in price due to application of the policy
instrument, and estimates of the elasticity of demand for each consumer
product.
     The analysis as described above is incorporated in a programmed model
which uses 1970 values as a base.  The model, after estimating changes in
the utilization of packaging and in the demand for each consumer product,
provides an estimate of the cost and effectiveness of each policy instrument.
     The primary measure of the cost of a policy instrument is based on the
increase in consumer product price caused by a policy instrument.  The
measure'employed is "losses in consumer surplus" which may be interpreted
as the maximum amount of money that consumers would offer in order not to
have an increase in consumer products prices.  For an example, suppose

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one impact of a 1-cent-per-pound tax on packaging was a 1.2-percent
increase in the price of canned goods.   Suppose further that consumers
would be willing to pay up to $73 million annually to avoid the price
increase.  The $73 million is then taken to represent the cost of the
tax to consumers of canned foods.  This cost is developed from estimates
of the price impact and elasticity of demand for each of the 30 consumer
products, using 1970 expenditures before the application of the policy
instrument as the baseline.
     With currently available data, there is no completely satisfactory
way to measure the dollar value of the  benefits to society of changes
in the quantity and composition of packaging or of the use of recycled
materials in package manufacture.  The  measures used in this study are,
therefore, labeled as measures of effectiveness.  Primary emphasis is on
physical quantities.
     The measures of effectiveness employed were:
     (a)  Reductions in consumer product packaging solid waste generation,
     (b)  Increases in the consumption  of postconsumer waste materials in
          consumer product package manufacture,
     (c)  Reductions in the primary raw materials and energy used in con-
          sumer product package manufacture.
     These reductions, measured in physical units* (ref. 1), were divided
into the estimate of cost to provide a  relative measure across policy
instruments of the cost-effectiveness of each instrument.
1.3  Fin d i n gs
     A summary of the estimated effectiveness and costs of the four policy
instruments at alternative rates is shown in table 1.  Within a policy
instrument, effectiveness is directly related to the rate, higher rates
yielding higher values for effectiveness.
     *A11 units of weight presented in this study, unless specifically identi-
fied otherwise, are in metric measures.  Defined as the Systeme International
d1 Unite's (SI), the basic unit of mass (weight) is the kilogram (ref. 1).  All
other units of weight are officially decribed as multiples or fractions of a
kilogram.
     Factors for converting from metric to currently conventional  U.S. measures
of weight are shown below:
     To convert from:   to:                           Multiply by:
          tonne         ton (short, 2,000 pounds)         1.102
          kilogram      pound                             2.205.,
          kilogram      tonne                             1(10" )
     "Tonne" is used to distinguish the metric "ton" (1,000 kg) from
the English ton (2,000 pounds).

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  Table  1.    Summary  of the  effectiveness  and costs  of regulatory  and
       fiscal  policy  instruments  for  control  of product  packaging
                                             Recycling  regulation
                                             10
                                                     20
                                                            30
                                                                                   Tax rate
                                                                       (dollars per tonne of packaging)
                                                                          $10    $22   $50   $100
Effectiveness
  Reductions in solid waste generation
    (thousand tonnes)                          87    173      259
  Increases In the consumption of
      postconsumer waste materials
    (thousand tonnes)
  Reductions in raw materials consumption
    (thousand tonnes)
  Reductions in energy utilization
    (equivalent million k'.-lh)
Cost (million dollars)
  Losses  in consumer surplus                  $216   $431     $645
Tax payments (million dollars)                   00        0
2.774  5,529    8,272

4,191   8,352   12,486

  247   494      740
 201    441    988  1,930

   0000

 273    597  1.348  2,627

 529   1.157  2.596  5.078

$274   $598 $1,338 $2,599
$273   $597 $1.337 $2,582
                                                  Tax  on packaging
                                                 with  exemption for
                                                 recycled materials
                                                 (dollars per tonne)
                                             $10    $22     $50    $100
                            Tax rate (cents per container)
                              0.5
                                     1.0    1.5
                                                  2.0
Effectiveness
  Reductions in solid waste generation
    (thousand tonnes)
  Increases  in the consumption of
      postconsumer waste materials
    (thousand tonnes)
  Reductions in raw materials consumption
    (thousand tonnes)
  Reductions in energy utilization
    (equivalent nil lion kWh)
Cost (million dollars)
  Losses  in  consumer surplus
Tax payments (million dollars)
  198    395     783   1,402   1,549  2.317  2.766  3,183

3,894  5,911   8,742   9.703       0000

4,880  7,660  12,688  15,744   1,950  3,019  3,719  4,413

  518  1.031   2.050   3.675   3,897  5,956  7.287  8.530

 $268   $531  $1,062  $1,906  $1 ,652 $3,160 $4,685 $6,200
 $237   $472    $913  $1,670  $1,651 $3.138 $4,622 $6,073
   (Source:  Research Triangle Institute.)

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     Comparing across policy, instruments, the tax on containers—being
of a significant magnitude and affecting heavy,  resource intensive
packaging—induces the largest reductions in solid waste generation  and
energy utilization of the policy instruments examined.   The  regulation
requiring the use of recycled materials in packaging manufacture  and the
tax on packaging with an exemption dictate, in the first case and induce
in the second, substantial increases in the consumption of postconsumer
waste* and reductions in raw materials consumption.  The tax on packaging
has about the same effectiveness in reducing solid waste generation  and
energy utilization as the tax on packaging with  an exemption for  recycled
material.  But the tax without an exemption is substantially less effective
in reducing raw materials consumption ,and ineffective in increasing  the
consumption of pcstconsumer waste material.
     Ideally, the evaluation of each policy instrument would involve the
estimation of the dollar value of the benefits and costs to society  of
alterations in the composition or amount of packaging.   However,  since
there are not currently satisfactory dollar measures of the value to
society of the effectiveness of each policy instrument, such an ideal
comparison of costs and benefits is not possible.  However,  some  insight
regarding the relative cost and effectiveness of each policy instrument
can be gained by dividing the cost by each value of effectiveness.   This
has been done in table 2 using one average value for each policy  instrument
since the values are not very sensitive to the various rates.
     Reductions in solid waste generation and energy utilization  are
achieved at the low cost per tonne and per thousand kilowatt hour with
taxes.  Increases in the consumption of postconsumer waste materials and
reductions in raw materials consumption are achieved at the lowest  cost
per tonne for the regulation requiring the use of recycled materials in
packaging manufacture and for the tax on packaging with an exemption for
recycled materials.  Overall, the tax with an exemption for recycled
materials provides more effectiveness at lower cost than any of the other
three policy instruments.
     Since tax payments increase the cost of packaging manufacture  and
are assumed to be passed along to consumers of the final product, they
     *The terms "postconsumer waste" or "municipal waste" are used  synony-
mously to distinguish this waste from that generated in production,  which
is already frequently recycled.

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         Table 2.  Summary of the costs per unit of effectiveness
          (losses in consumer surplus per unit of effectiveness*)
Measure of effectiveness
Reductions in solid waste generation
(dollars per tonne)
Increases in the consumption of
postconsumer waste materials
(dollars per tonne)
Reductions in raw materials consumption
(dollars per tonne)
Reductions in energy utilization
(dollars per thousand kWh)
Regulation
requiring
the use of
recycled
materials
$2,485
80
50
875
Tax on
packaging
$1,355
..
1,000
515
Tax on
packaging
with an
exemption
for recycled
materials
$1,345
90
70
515
Tax on
containers
$1,365
_..
1,050
530
     *Approximate values, not additive.
contribute to the increases in the price of the packaged consumer product.
As discussed in section 1.2 above, the price increases are used to calcu-
late the losses in consumer surplus.  For consumers of packaged products,
these losses in consumer surplus represent the costs of the policy
instrument.  From the perspective of the entire society, however, tax pay-
ments do not represent losses to society but are redistributions of income
from consumers of the affected products to government.  The so-called dead-
weight cost to society of a tax is the difference between the losses in
consumer surplus and the total tax payments.  Using this measure of cost,
taxes become an even more attractive means of controlling packaging than
direct regulation.
     These results are not surprising since taxes can in theory provide
improvements in environmental quality at minimum cost to society because
they permit adjustments by individuals through the operation of the market.
The case for regulation over taxation usually rests on the predictability
and swiftness with which regulations can produce results.
     Throughout this discussion, informational and enforcement costs have
been ignored.  These costs, if known, should be added to the costs of a
policy instrument.  However, the required information is not available at
this time.   It is likely, however, that the informational costs of a tax

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on packaging or containers would be the lowest of the four policy instruments.
Both a regulation to use recycled materials and a tax on packaging, with  an
exemption for recycled materials, are likely to have higher informational
and enforcement costs.  Of the two policy instruments, the regulation is
likely to have the higher costs due to the typically higher enforcement
costs of regulation.

                               REFERENCE
1.   The International System of Units, Physical Constants, and Conversion
          Factors, E. A, Mechtly, Office of Technology Utilization, National
          Aeronautics and Space Administration, Washington, D.C., 1969.

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                        Chapter 2:' Introduction

 2.1   Background
      In 1971, an estimated 113 million tonnes of municipal solid waste.
 were  generated, or about 1.51 kilograms daily per capita.*  The costs
 of solid waste collection and disposal vary from city to city, depending
 on such factors as the quality and frequency of the collection service
 and the mode and quality of disposal.  On a national average, however,
 unit  costs of solid waste management are estimated to be $19.80 per tonne
 for collection and $4.40 per tonne for disposal.  Using these values, and
 assuming that 95 percent of the estimated generation of solid waste were
 collected, the total cost for collection and disposal of the 113 million
 tonnes (table 3) of municipal solid waste in 1971 was about $2.6 billion*.
     A complete accounting of the costs to society of solid waste generation,
 collection, and disposal, would not, however, be limited to those monetary
 measures discussed above.  Such a complete accounting would also include
 the external or social costs which are not incorporated as a part of
 product prices, and therefore not borne directly by consumers, but which
 instead are borne by society as a whole and sometimes by future generations.
 These social costs are found when solid waste is generated, collected,
 and/or disposed of.
     The generation of solid wastes is evidence of the consumption of
 natural resources.  Most resources are of a nonreplenishable nature (with
 the notable exception of timber used to make paper packaging); hence, it
 is conceivable that continued extraction of mineral resources at current
 rates may preempt their use by all future generations.  Under such
 conditions, government intervention may be desirable in order to represent
 the interests of future generations.
     The collection of solid wastes frequently results in increases in
 noise levels and congestion caused by sanitation vehicles plus reductions
 in the amenities dimension of the environment when refuse containers are
 lined up at curbside for collection.
     The disposal  of solid wastes may result in increases in air, water,
or land pollution.  For example,  air pollution may be generated during
     *From data developed by the Environmental Protection Agency.

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           Table  3.   Municipal  solid waste generation by  material
                                  (tonnes per year)
Material
Paper
Glass
Metals
Ferrous
Aluminum
Other nonferrous
Plastics
Rubber and leather
Textiles
'Wood
Food wastes
Product totals
Yard'wastes
Misc. inorganics
Total waste
1970*
34.2
10.6
(10.3)
9,3
0.7
0.3
3.5'
• . 2.9
1.6
4.0
19.3
(86.4)
21.1
1.6
109.1
1971t
35.5
11.0
(10.7)
9.6.
0.7
0.4
3.8
3.0
1.6
4.2
20.0
(89.8)
21.9
1.6
113.3
                 *Assumes  3.5 percent annual  growth  during  1970-71.
                 •(-Environmental  Protection  Agency.
                         Table 4.   Packaging  solid  wastes
                                   (million  tonnes)
                                                                                    Average
                                                                                    annual
           1958.1959  1960  1961  1962  1963  1964  1965  1966  1967  1968  1969  1970   growth
                                                                                      rate
                                                                                    (percent)

Consumer                                                           ' '
products
packaging   16.6  17.8  17.9  18.7  19.6  19.8  20.9  21.8  23.2  24.3  25.3  26.9  27.8     4.39

Shipping*
packaging   10.1  11.4-  ll'.O  11.3' 11.7  12.3  12.8  13.5  14.3  14.3  15.1  15.9  15.8     3.80

Total
packaging   26.7  29.2  28.9  30.0  31.3  32.1  33.7  35.3  37.5  38.6  40.4  42.8  43.6
4.17
     *Based on recycling of corrugated boxes at 26 percent annual  production;  estimated by  Midwest
Research Institute, in Salvage Markets for Materials  in Solid Waste.  Prepared for the U.S.  Envi-
ronmental Protection Agency.  Washington, U.S. Government Printing Office, 1972.

     Source:  Compiled by Research Triangle Institute.

-------
  refuse  incineration.  Water pollution may result if leaching occurs
  in landfills  or  if wastes are dumped into the oceans.  Land pollution
  may result from  the use of estuarine land, marshland,* or other land
  for waste disposal, from the optic and olfactory offenses associated
  with disposal  sites,  or from the littering of wastes over the country-
  side.
       Discarded packaging is an important component of the waste stream
  because of its large  proportion of the total solid wastes generated and
  because the packaging industry consumes large proportions of several
'  materials.  The  packaging wastes from industrial, commercial, and resi-
  dential  sources  were  an estimated 43.6 million tonnes in 1970 (table 4)
  which represented about 40 percent of.all municipal solid waste generated.
  Using the average collection and disposal cost estimates presented above,
  1970 solid  waste management costs for all packaging totaled $1.1 billion.
       Consumer products packaging discarded to solid waste—the primary
  focus of this study—represents about 64.percent of all packaging wastes.
  In 1970, consumer products packaging waste amounted to an estimated
  27.8 million  tonnes and cost $673 million for collection and disposal.
  On a per capita  basis, the amount of consumer products packaging entering
  solid waste was  an estimated 131 kilograms annually, or 0.36 kilograms
  daily.                 .
       Discarded consumer products packaging contributes to the social
  costs incurred by solid waste generation, collection, and disposal.
  For example,  the resource utilization (and loss) associated with 1970
  consumer products packaging is depicted in table 5.
       Since  1958, the  weight of consumer products packaging has increased
  at an average annual  rate of 4.39 percent.  Continuation of this trend
  implies  a doubling in packaging every 17 years and an increasing burden
  on the  Nation's  natural resources and solid waste systems.  Current
  systems  of production, distribution, and consumption encourage sustained
  growth  in packaging.
       Historically, packaging1s primary and,.frequently, only function
  was to  provide protection for products on their way  to the marketplace
       *Estuarine  lands  and  marshlands  frequently  have a  low value  in private
  markets  and,  therefore,  are  particularly  attractive from a financial  view-
  point as  disposal  sites.   Their  value to  society,  however, may  be understated
  by  their  market  price  due  to the "public  good" nature of their  services.
                                    10

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Table  5.    Natural  resource  consumption  for consumer product packaging, 1970
                                   (thousand  tonnes)
         Packaging material
Natural  resource  inputs
             Paper           Raw materials
                               Wood pulp
                               Chlorine
                               Caustic
                               Soda ash
                               Sodium sulfate
                               Lime
                             Energy (equivalent million kWh)
             Plastics        Raw materials
                               NLG feed stocks
                               Field condensates
                               Refinery feed stocks
                             Energy (equivalent million kWh)
             Glass           Raw materials
                               Glass sand
                               Limestone
                               Soda ash
                               Feldspar
                               Prepared saltcake
                             Energy (equivalent million kWh)
             Steel           Raw materials
                               Iron ore and agglomerates
                               Coke
                               Fluxes
                               Mill cinder and scale
                             Energy (equivalent million kVJh)
             Aluminum        Raw materials
                               Bauxite
                               Lime makeup
                               Soda ash makeup
                               Petroleum coke
                               Pitch
                               Cryolite
                               Aluminum trifloride
                             Energy (equivalent million kWh)
       Summary totals
         Weight of raw materials (thousand tonnes)
         Amount of energy (equivalent million kWh)
         6,406
           125
           144
            77
           317
           154
        23,497

         1,766
           104
         1,082
         1,942

         6,802
         2,224
         2,214
           775
            10
        26,334

         5,905
         2,372
         1,360
           168
        19,374

         2,266
            62
           250
           264
            85
            22
            13
         8,859

        40,685
        80,005
            Source:  Developed by  Research Triangle Institute  from input-materials
        ratios presented elsewhere  in  this study.
                                               11

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and from there to the consumers' homes.  In today's Industrial  society
which utilizes extensive specialization and mass distribution of products,
packaging—especially consumer products packaging—is also a marketing
tool.  One observer has stated the situation this way:  "Affluence tends
to create needs for packaging beyond the direct requirements of product
perfection and distribution—a major factor in the steady per capita
increase in the consumption of many packaging materials.   These needs
are frequently related to brand competition.  Whether the consumer public
really, in fact, needs the extra packaging is irrelevant.  The  fact
remains that extra packaging often helps to move goods, and that is
certainly one of packaging's most legitimate functions" (ref. 1).   The
result has been an absolute increase in the quantity of total packaging
and an increase in the relative use of packaging (measured on a weight
basis) for most consumer products.
     This study examines several policies designed to reduce the solid
waste management burdens posed by the growth of consumer products
packaging.
     As a subset of municipal solid wastes, packaging wastes may be a
reasonable classification for development of specific solid waste  policies
This is due not only to their significant proportion of solid wastes
but also because they represent a category for which a policy may  have
predictable solid waste effects.  Intrapackaging substitutions  appear
significantly more extensive than substitution between packaging and
other elements in an industry's production function; therefore, a
specific policy on packaging would not be expected to increase  the
generation of nonpackaging wastes.  Such a policy, however, should not
preclude other efforts to deal with the solid waste problem in  general
or with other specific subsets.
2.2  Rationale for Packaging Control
     Under the assumptions of perfect competition, prices established
in free markets convey all the information necessary to producers  and
consumers such that resources are allocated in a manner so as to
maximize economic welfare.
     This assumption is not warranted, however, if the costs that
producers face for packaging (private costs) understate the value
of packaging to society (social cost).  In such a case, packaged products
                                  12

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are underpinced and, assuming that demand varies  inversely with price,
more packaged products are produced than is socially optimal.   Differences
between the marginal social  cost and the marginal  private cost of pack-
aging may exist because of the nonmarket costs that society must bear
today and perhaps in the future.  These costs may  arise in the production,
distribution, and/or disposal of packaging.
     For example, the private costs of packaging  do not reflect the
costs imposed on society in the collection and disposal of solid waste.
Furthermore, the long-run value to society of the  natural resources used
to make packaging may not be fully registered in  the private costs of
these resources either because of ignorance of the effects of current
consumption rates or because the demand of future  generations  is not
fully manifested in today's markets.  When a divergence exists between
private and social  costs, government intervention  may be justifiable
when it is unlikely that private negotiation between the parties that
impose the costs and those that bear them will internalize all social
costs, and when the transactions (administrative  and enforcement costs)
of the intervention are not so large that the status quo implies lower  costs
     Government intervention may take several forms.  However, two policy
instruments, regulation and taxation, are most commonly proposed.  For
example, assume in figure 1(A) that the demand for packaging (derived
from the demand for packaged consumer goods) is D and the supply of
packaging (representing only the private costs of production) is S.  The
market price is Pfi and the production of packaging per unit of time is
QQ.  Now assume that the difference between the private and social
costs of packaging is a constant amount (C) per unit of product at all
                                                                S + t
                                  (6)
             Figure 1.  Hypothetical packaging market.
Q,
(C)
                                   13

-------
levels of production.  Incorporation of these costs  into the cost of
packaging would cause a reduction in quantity demanded from QQ to Q^.
At this point, the price that producers are willing  to pay for pack-
aging would equate the marginal social benefit function (D) with the
marginal social cost function (S+C).
     Reductions in the production of packaging per unit of time from
QQ to the socially optimum level Q^ can be achieved  by either regulation
or taxation.  Government could, for example, set a limit on packaging
production at Q, (fig. 1(B)).  The supply function would become
perfectly inelastic at this point (S1).  Producers would raise prices
to P., in order to ration production.  Alternatively, government could
impose a tax of rate t equal to C, shifting the supply curve to S+t
in figure 1(C), relying on the market adjustment to  reduce production
to Qr
     Action on environmental problems, however, need not await and has
not always awaited accurate estimates of social costs.  In practice,
such estimates are very difficult to develop.  It may be reasonable
to establish interim standards for environmental quality and to select
a policy instrument that will achieve the standard at minimum cost
to society.
2.3  Objectives of a Packaging Policy
     In terms of the scope of this study, two general approaches exist
for reducing the environmental problems associated with the generation,
collection, and disposal  of packaging solid waste.  These approaches,
which can be pursued separately or in concert, are (1) source reduction
and (2) resource recovery.
     Source reduction is  designed to reduce the consumption of packaging
materials generated per unit of time.  This objective may be achieved  by
reducing the amount of packaging per dollar of consumer expenditures,
by altering the distribution of consumer expenditures toward goods and
services with less packaging, by directly reusing packaging (e.g., re-
finable bottles), or by reducing the absolute level of consumer ex-
penditures.  Figure 2 shows the packaging solid waste and consumer
expenditure coordinates for consumer products for which packaging
estimates have been prepared.
     Resource recovery is the utilization of materials, energy, and
                                  14

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PACKAGING PER EXPENDITURE
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)S


HER
PLIE
BAH
GUI
0
OOD
eT



FOO
S
,ED
JUb
oPRC
DBAC



)

"ODA
DDUC
CO





IRY "
E

B





EVE





?AGE





S



C




M
F
PO
THE




:AT
ISH
JLTR
0
=? NC





Y
N F



i
1


i —
1
'OOD«
I J
                  20    40     60    60    100    120    140
                    PER CAPITA EXPENDITURE (1967 DOLLARS)
                  Figure 2.  Packaging and expenditure
                     for  consumer products, 1970.
                 (Source:  Research Triangle Institute.)
933
products in solid wastes  in  the  manufacture of packaging.  It can include
such options as the reuse of waste  materials  in package fabrication
(e.g., cullet to make new glass  bottles), or  the use of packaging wastes
in some nonpackaging application (e.g., waste plastics combustion for
energy production).
2.4  Government Options for  Meeting Objectives
     Two broad classes of. government legislative options exist for
promoting source reduction of packaging, or for promoting the reuse of
packaging or use of recycled materials  in product  packaging:  (1) the
imposition of regulations on the amounts or types  of product packaging
and (2) the establishment^ fiscal  (price) incentives on packaging
materials or finished packages.
     Regulations include  the use of bans and  standards on product pack-
aging.  Regulations may be an attractive option for meeting the objectives
                                    15

-------
of a packaging policy because of the generally high predictability of
their immediate impacts and because of the directness with which they
attack a problem.   The desirability of regulations generally must be
evaluated in terms of the nature of the damages to be controlled, the
ability to properly define the regulations, the equity of the regulation
vis-a-vis other products which may produce comparable damage, the
administrative costs, and enforceability (ref. 2).
     Fiscal  incentives include the use of taxes, credits, and subsidies
to provide an economic motive for industry or consumers to behave in a
desired manner.  Fiscal incentives are attractive because of their broad
nature and because they leave the market free to allocate resources within
a new set of economic conditions.  Fiscal incentives pose problems in
determining the level of incentive and in predicting the magnitude and
timing of their impacts.
     Four possible government strategies were selected (ch. 4) as
having potential for reducing the environmental problems caused by
packaging.  These are:
     1.   A regulation requiring the use of recycled materials in package
          manufacture by share of package weight;
     2.   A tax on packaging weight;
     3.   A tax on packaging weight with an exemption for recycled
          materials;
     4.   A tax on containers.
An analysis of each is presented in chapter 5.

                                REFERENCES

1.   R. L. Dickens.  "The Future of Packaging for the Retail Market."
          Packaging Report. No. 6910, 1969, p. 4.
2.   Management and Behavioral Science Center.  A Systems Approach to the
          Problems of Solid Waste and Litter.  Philadelphia:  Wharton
          School of Finance and Commerce, University of Pennsylvania,
          September 1971, p. 26.
                                   16

-------
     Chapter 3:   THE MATERIALS STRUCTURE  OF CONSUMER PRODUCTS  PACKAGING

3.1  Introduction
     In order to evaluate alternative government strategies  for promoting
packaging source reduction or resource recovery, data and information
describing the materials structure of packaging have been gathered and
are presented in this chapter.  Subsequent chapters  provide  an examination
of the sensitivity of this structure to exogenous shifts  in  the relative
prices of packaging materials and incorporate the evidence into a model
designed to evaluate selected alternative government strategies.
3.2  Structure of Packaging
     The "structure of packaging" is a complete accounting of  the amounts
of the various packaging materials used to package a consumer  product.  It
identifies the proportions in which packaging materials are  combined as
inputs in the production of packaged products.  In this analysis the usage
of nine materials (table 6) in packaging 30 consumer products  (table 7) was
studied.  Selection of the materials categories was  based on homogeneity
with respect to physical properties and packaging applications.  The consumer
product categories were defined to include products  with  similar packaging
considerations.   Data availability also dictated some of the material and
product definitions.  (See appendix A for a complete discussion of the data
collection.) •
     The basic form of presentation of the structure of packaging is a
9 x 30 matrix detailing the amounts of the nine materials used in each of
the 30 consumer products.  Table 8 presents the data for 1970  measured in
thousands of tonnes of material.  Across each row, one reads the amounts
of a given material utilized to package each consumer product.  Reading
down each column, one finds the amounts of each of the nine materials used
to package a given consumer product.  For example, column 1  shows that, in
1970, 207 thousand tonnes of flexible paper, 101 thousand tonnes of flexible
plastics, and so forth, were used to package Baked Goods.  The last row
in the matrix is the total amount of consumer expenditures on  each product
in 1970 measured in millions of 1967 dollars.
     Dividing each element in a column by the constant dollar expenditure,
one obtains a set of coefficients that shows the use of each packaging material
                                  17

-------
               Table  6.   Packaging  materials
                (SIC  number in  parentheses)
1.     Flexible paper and paper closures
          Waxed and oiled paper (26412)
          Laminated paper (26415)
          Bag paper (26431)
          Glassine (2643)
          Paper closures (26451/81)

2.     Flexible plastics and plastic closures
          Cellophane (2821)
          Polyethylene (2821)
          Polypropylene (2821)
          Plastic sheet (2821)
          Polystyrene and other thermoformed (2821)
          Plastic closures (30794/71)

3.     Metal closures
          Metal caps (34616)
          Metal crowns (34617)

4.     Flexible aluminum
          Aluminum foi I—flexible (3352)

5.     Rigid paper
          Folding boxes (2651)
          Setup boxes (2652)
          Sanitary food board (2654)
          Fibre cans, tubes  (2655)
6.     Rigid plastics
          Plastic bottles (3079)
          Plastic cups, jars, tubes, boxes, baskets (3079)

7.     Glass
          Jars (3221)
          Refillable bottles (3221)
          Nonrefillable bottles (3221)

8.     Steel
          Cans (3411)
          Aerosol cans (3411)

9.     Rigid aluminum
          Aluminum plates (3352)
          Cans (3411)
          Collapsible tubes  (3496)
                           18

-------
                 Table 7.   Consumer product categories
A.  Food and kindred products
       Perishables--
          1.  Baked Goods
                 bread and rolls; crackers  and cookies;  sweet goods
          2.  Dairy Products
                 cheese; eggs; milk; butter
          3.  Frozen Foods
                 ice cream; frozen desserts and baked qoods;  meat,  fish,
                 poultry; prepared foods; vegetables, fruits, juices,
                 drinks
          4.  Fresh and Cured Meat
          5.  Fresh and Cured Fish and Seafood
          6,.  Fresh and Cured Poultry
          7.  Produce
       Beverages —
          8.  Distilled Spirits
          9.  Wine
         10.  Beer
         11.  Soft Drinks
         12.  Prepared Beverages
                 cocoa; coffee; tea; breakfast drinks
       Nonperishables and kindred products--
         13.  Candy and Chewing Gum
         14.  Canned Foods
                 canned vegetables; canned meat, fish, and poultry; canned
                 fruits and vegetables; canned soups; canned  baby foods,
                 canned juices and fruit drinks; canned milk
         15.  Cereals, Flour, and Macaroni
       .  16.  Pet Foods
         17.  Tobacco Products
         18.  Other Foods -

B.  General merchandise
       Household supplies--
         19.  Soaps and Detergents
         20.  Other Cleaning-Suppl ies
                 dry cleaners; laundry supplies; waxes arid polishes;
                 other cleaners and cleansers
         21.  Pesticides
       .  22.  Other Household Supplies
       Health and beauty aids--
         23.  Packaged Medications
         24.  Oral Hygiene Products
         25.  Cosmetics and Hand Products
         26.  Hair Products
         27.  Shaving Products
        . 28.  Other Beauty Aids
         29.  Other Health Aids
       Other general merchandise--
         30.  Other General Merchandise
                                   19

-------
              Table  8.    Packaging   consumption  by  consumer  product,   1970
                                                   (thousand   tonnes)
       Flritble piper ind pat>cr closures
       fltfilble pintles mJ elastic closures
       ffetil closures
       Flcilble alunlnun
       Rlyld pjper
       Rigid PllitUs
       Glits
       Steel
       Rigid aluminum
 (10   Totdl (paclaqlnq n.iterlali)
(PC£   Personal contunption expenditures
        (Billion 1967 dollirs)
   1   Flexible paper and paper closures
   2   Flexible plastics and plastic  closures
   1   Metal closures
   4   Flexible alunlnun
   1   Rigid paper
   6   Rigid plastics
   7   Glass
   8   Steel
   9   Rigid aluminum
 (10   Total (packaging naterials)
(PCC   Personal  consur^tion expenditures
        (Billion 1967 dollars)
   1   Flexible paper and paper closures
   2   Flexible plastics and plastic  closures
   3   fetal closures
   4   Flexible aluminum
   5   Rigid paper
   6   Rigid plastics
   7   Glass
   8   Steel
   9   Rigid aluminum
 (10   Total (packaging materials)
(PCE   Personal  consumption expenditures
        (Billion 1967 dollars)
      Flexible paper and paper closures
      Flexible plastics and plastic closun
      Metal  closures
      Flexible aluminun
      Rigid  paper
      Rigid  plastics
      Glass
      Steel
    .  Rigid  aluminum
 (10  Total  (packaging materials)
(PCf  Personal consumption expenditures
        (•I11Ion 19(7 dollars)
      Flexible paper and paper closures
      Flexlbli plastics and plastic closures
      Metal  closures
      Flexible alunlnui
      Rlald  paper
      Rigid  plastics
      Gliss
      Steel
      Rigid  alumlnun
 (10   Total  (packaging materials)
(PCI   Personal consumption ern»nd1lures
        (oillion 1967 dollars)
   1   Flexible paper and paper closures
   2   Flexible plastics and plastic closures
      Hctal closures
      Flexible alumlnun
      P.lijld paper
      P.1 Aids
28
10.70
0.00
2.04
0.41
104.01
4.07
41.74
72.**
0.00
170.01
176. aj















Fresh and
Cured Fish
and Seafood
S
11.1*
1.12
0.14
4.02
14. «l
4.44
4.00
o.eo
o.eo
It. a]
S2S.02
Soft
Drinks
11
14.il
o.eo
•O.|4
4.00
40.10
o.eo
111*. ai
704.41
41.10
01(7.42


Tobicco
Product!
17
41. (4
26.11
0.00
T.44
116.11
0.00
0.00
0.00
0.00
246.12
4441.4*

Packaged
Medication
21
11.17
0.00
6. II
0.11
0.00
4.01
222. (1
1.16
a. 11
171. g(
I641.lt
Other
Health Aid!
19
71. 6T
e.oo
11.06
1.17
217.10
10. IJ
*7|, a4
eloo
7*6.41
1160.01
















Fresh and
Cured Poultry
6 .
11.41

t'.tt
4.41
IIS. 21
4.40
4.40
0.44
4.00
204.07
1146.41
Prepared
B.'.r.'"
12.02
0.00
l.tl
1.71
101.1!
1.21
te7.«o
lot. it
0.06
11*1.7*
2762.72

Other
Foods
18
101.06
06.01
1.44
20.90
210.41
111.71
1104.16
68.17
7.16
1414.71
4714.4*
Oral
Hrglen*
Product!
24
IS. 44
4.00
2.40
O.IT
0.44
2.te
48.42
4.4*
4.47
121.7*
441. (4
Other
General
Merchandise
10
14*0.10
140.70
IS. 44
11.47
1102.14
271.41
101.41
1174.11
11.41
•101. I*
141014.40















      Source:   Bctttrch TrUn^le Initltute.
                                                              20

-------
per unit of expenditure on a particular commodity.   A column of coefficients
details the material  inputs used for packaging a specific product.   The set
of coefficient columns for all  consumer products then provides  a comprehensive
structural description of consumer products packaging for a particular.year.-
Table 9 presents the  coefficients for 1970 measured in kilograms of material
used per $100 of expenditure.
     The last form used to identify the structure of packaging  compares the
relative importance of each material in packaging a consumer product.   The
data in table 10 measure the relative usage of each material in packaging
the 30 products in 1970.  The observations were derived by dividing the
quantity of each material by the total  quantity of packaging materials used
in a given consumer product.
     The three structural matrices described above were measured in physical
units (weight).  A corresponding set of value matrices was also developed.
To make the comparisons of the value structure between years meaningful, it
was necessary to deflate the dollars to a common price basis.  Separate price
indices were used for each of the materials to adjust all dollar measures to
1967 prices.  Table 11 presents the absolute dollar value of the packaging
inputs in 1970.  The  set of coefficients measuring the cost of  packaging
per dollar of expenditure on the consumer good are found in table 12;
these coefficients represent packaging's contribution to product price.
Expenditure on a given material relative to the total cost of packaging a
product is provided in table 13.
     The data core for this study was a set of six structural matrices for
each year during the  1958-70 period.  The following section summarizes some
of the broad trends in the structure from a materials orientation.   In
appendix B, the information is presented from the perspective of the packaged
product.
3.3  Trends in the Structure of Packaging
     Projections of the 1980 total amount of consumer products  packaging and
the materials component have been developed to provide an initial estimate
of the implications of the continuation of current trends.  The approach
employed and the projections developed are discussed below.
     3.3.1  Methodology
     Projecting the quantity of consumer packaging entering the solid  waste
stream in 1980 involved an analysis of trends in packaging requirements and
                                  21

-------
Table 9.
Packaging  consumption  per expenditure  by consumer  product, 1970
          (kilograms per  £100 of expenditure)









(1
PCI
Flexible paper and paper closures
t Flexible plastics and plastic closures
Metal closures
Flexible aluminum
i Rigid paper
Rigid plastics
Glass
) Steel
) Rigid aluminum
Total (packaging eiaterlils)
Personal consumption expenditures
(nil lion 1967 dollars)




(1
(PCI
Flexible paper and paper closures
Flexible plastics and plastic closures
Metal closures
Flexible aluminum
Rigid paper
, Rigid plastics
i Steel
i Rigid aluminum
Total (packaging materials)
Personal consumption expenditures
(Billion 1967 dollars)



(
(
(PCI
Flexible paper and paper closures
Flexible plastics and plastic closures
Metal closures
Flexible aluminum
5 Rigid paper
Rigid plastics
Glass
) Steel
Rigid aluminum
Total (packaging materials)
Personal consumption expenditures
(Billion 1967 dollars)






(1
(PCI
) Flexible paper and paper closures
Flexible plastics and plastic closures
Metal closures
Flexible aluminum
Rigid paper
Rigid plastics
x Glass
Steel
Rigid aluminum
1 Total (packaging materials)
.) Personal consumption expenditures
(*tll1on 1967 dollars)








1
i
i
(1!
(PCI
Flexible paper and paper closures
Flexible plastics and plastic closures
Metal closures
Flexible aluminum
Rigid paper
Rigid plastics
Glass
Steel
i Rigid aluminum
Total (packaging materials)
i Personal consumption expenditures
(Billion 1967 dollars)













(11
(Pd
Flexible paper and paper closures J
Flexible plastics and plastic closures '
Metal closures
Flexible aluminum
Rigid paper
Rigid plastics
Glass
Steel
Rigid alitfilnum
Total (packaging materials) 10
Personal consumption expenditures PC
Mil Ion 1967 dollars)

Baked
Good*
.34
.14
• 06
• 09
.01
•to
.06
.01
.10
.IT
4601.11


ProducQ
7
l.SO
0.40
0.00
0.00
3.79
0.00
0.00
0.00
0.00
7.13
10267. «l

Candy and
Chewing Gun
13
1.79
1.25
o.oo
0.23
4. IS
0.00
0.00
0.06
o.oo
4.01
1600.16


Soaps and
DaUrgents
19
I.U
0.00
0.00
0.11
19.01
1.11
0.00
0.00
o.oo
34.44
IIS(.7t


Cosmetics and
Hand Products
2S
2.42
0.00
0.47
1.00
0.00
1.06
15.11
o.oo
0.2t
10.16
860.09

Total
(consumer
products)
11
1.07
.27
.10
.04
1.94
.19
3.21
l.N
.13
8.74
117611. (0


Dairy
Product!
I
1.09
.31
.eo
.04
.64
.IT
.11
.11
.00
.01
II66I.ST

Distilled
Spirits
a
2.12
0.00
0.00
0.00
1.11
e.oe
T.04
0.00
0.00
II."
TOtt.41

Canned
Foods
14
0.00
o.eo
o.et
O.eo
1.02
0.00
10. (S
36. S9
0.4t
6147)80

Other
Cleaning
Supplies
20
I.U
o.eo
0.44
0.00
i.te
l.«4
1.04

o!oo
10.10
441.21


Hair
Products
26
2.20
0.00
0.42
0.00
0.00
|l!T4
l.TS
0.00
21.01
me. 79


















Frozen
Foods
1
1.15
O.TO
0.06
.47
.19
.00
.00
.01
.14
.14
J»l .60


Vine
9
0.00
0.00
0.00
0.00
0.00
0.00
12.11
0.00
0.00
11.11
1160.77
Cereals,
Flour, and
Macaroni
IS
1.64
O.tl
0.00
0.00
1.44
0.00
o.eo
o.oo
o.ot
4. It
1217.61



Pesticides
21
o.oo
o.oo
0.41
0.00
0.00
0.00
1.41
6.64
0.00
to. t;


Shaving
Products
27
1.07
0.00
0.41
0.00
0.00
11)44
I.It
4.01
11.97
619. 14


















Fresh and
Cured Neat
4
8.52
0.15
6.66
6.00
1.16
6.00
6.00
0.00
0.00
6.51
11006. It


Beer
10
0.00
0,00
1.64
0,04
2.10
0,00
27.36
11.16
2.71
ee.it
6274.16

Pet
Foods
16
0.41
o.eo
0.01
o!oo
o.oo .
0.00
24.42
0.01
26.12
1011.19

Other
Household
Supplies
22
0,11
0.00
0.13
0.00
S.42
.0.47
1.04
1.31
0.00
4, S3
lose. 11


Other
Beauty Aids
28
t.ll
0.00
0.41
0.14
41.17
I.'O
11.10
15.21
0.00
77. tl
•76.41

















Fresh 
-------
  Table  10.    Relative  packaging  consumption  by  consumer  product,
                                              (percentage  shares)
                                                                                                                    1970


8
9
n
U
;[
Flexible pai*r
t)cxll>1c plaMl
Heul Closurvi
Kliiitl paper
Riatd plastics
Steel
Rltlld aluminum
Personal consu,'
(minion 19o?
and ptprr closures
ti. and plastic closun.1!



   I
   2
   3
   4
   5
   6
   7
   8

 (o:
(PCE!
   t

  '3
  4




 (10
(PCI
  ,1
  2
  1
  ,4'

  «'
  7
  8
  9
 (10)
(PCE)
  3
  4
  5
  6
  7

  S;
 no!
(PCE,
      Flexible pager jnd paper closures
      flexible plastics and plastic closures
      Metal closures
      Flexible alupnnin
      Rigid paper
      Rigid plastics
      Glsii
      Steel
      Rigid aluminum
      Total (dickjjinq materials)
      Personal corisurption expenditures '
        (million 1967 dollars)
      Flexible paper and paper closm-es
      Flexible plastics and plestic closures
      Hetal closures
      Flexible al'jninui
      Rigid paper
      Rigid plastics
      Glass
      Steel
      Rigid aluminum
      Total (packaging materials)

        (Billion 1967 dollars)
      Flexible paper and paper closures
      Flexible plastics and plastic closures
      Metal closures
      Flexible altrrinutn
      Rigid paper
      Rigid plastics
      Glass
      Steel
      Rigid aluminum
      Total (packaging materials)
      Personal comuirnfion exoenditures
        (n.lllon 1967 dollars)
      Flexible paper and paper closures
      Flexible plastics and plastic closures
      Metal closures
      Flexible aluninum
      Rigid paper
      Rigid plastics
      Glass
      Steel;
      Rigid aluminum
      Total (packarjinfj raterials)
      Personal consu^lion expenditures
        (million 1967 doll an)
1 Flexible pacxr and
2 Flexible plastics
3 Kctil closures
4 FlenMc aluninun
S Pl*)id paper
6 Rigid plastlct
7 Glass
a stc*i
9 J)1r)lr1 ^lunlnun

paper closures
and plastic closures







UerUU)

Diked
Good!
1
17.41
11.11
0.70
I.Ot
M.ll
o.co
o.eo
o.»7
l.»
100. [0
HOI.H

Product
7
34.51
12.15
0.00
0.00
52.52
o.eo
o.co
o.oe
(.00
too. to
IOJ67.H1

Candy «nd
Chewing Gun
13
21. 61
21.11
0.00 .
2.«l
JH.05
0.00
O.'OO
0.00
0.00
100.00
it'O.lt

Soaps and
Detergents
19
4.21
0.00
0,00
0.32
la, 16
'.51
0.00
o.oo
0.00
100.00
1654.72

Cosmetics and
H«txl Products
25
ti. eg
o.co
2.H
0.00
o.co
10.15
74.41
o.eo
1,00
ieo.ee
ttt.Cl
ToUl
(consumer
products)
31
12.31
3.05
1.14
0.41
22.24
2.20
36.76
20.44
1.45
100.00
317611.60

Dairy
Products
2
17.22
3,57
0,67
0,«»
61. »
1.11
l.2t
i.3)
0,00
100,00
Ii6(l. S7
Dlltllled
Spirits
S
11.11
0.00
o.oe
0.00
11.74
o.oc
ai, ao
0,00
».:c
100. OC
7060. »«

Canned
Foods
14
0,00
O.CO
0.11
0.00
1.36
0.00
27.36
07. ao
1.77
100,00
6117.10
Other
Cleaning
Supplies
20
16.02
0.00
«.ll
o.oo
16,94
23,10
10. 25
20,13
0,00
100.00
146.21

Hair
Products
26
».17
0.00
1.41
0.00
0.00
0.51
62.57
17.01
0.00
100.00
1210.75
















Frozen
Foods
3
D.IT
1. 10
0.61
l.ll
M.60
0.00
0.00
0.16
1.14
100.00
SS24.IO

Ulna
9
0.00
e.oo
o.oo
0,00
0.00
0.00
100,00
o.oo
0.00
110.00
12W.77
Cereals.
Flour, and
Macaroni
15
«5.7«
10.il
0.00
0.00
aj.63
o.oo
0.00
0.00
0.00
100,00
2217.63

Pesticides
21
o.eo
o.oo
3.17
0,00
o.eo
0,00
5l.1l
6U.04
a. co
100.00
111.11

Shaving
Products
27
10.60
O.CO
2.C«
0.00
o.oo
4.01
60.67
4.11
0.15
loo.co
625.24
















Fresh and
Cured Heat
4
JI.1I
l.«
0.46
O.Oa
56. «4
0.00
0.00
0.00
0,00
100.00
22006.40

Beer
10
0.00
O.co
5.54
0.04
«.!7
0.00
J6.ll
27.12
l.»2
100.00
4274.16

Pet
Foods
16
3.07
0.0.0
>,55
1.12
0.00
0.00
0.00
41.62
0.30
100.00
1C3I.II4
Other
Household
Supplies
22
6,77
0,00
1.14
0.00
56.71
10.14
10.40
14,00
0,00
100,00
2454.JJ

Other
Beauty Aids
28
2.14
O.OC
0,56
0.15
St. 01
2.°5
17,77
11.54
0.00
ICO. 00
476.45















Fresh and
Cured Fish
and Seafood
i
10.7)
l.lt
1.0)
0.0)
56.16
0.00
0.00
0.00
o.co
100. CO
525.12
So/t
Drinks
11
0.05
O.CO
0.46
0.00
l.tl
o.co
77.35
16,41
2.21
100. CO
1140.74

Tobacco
Products
17
10.46
10.65
0.00
1.21
47.11
0.00
o.'oo
0.00
0.00
100.01
4043.16

Packaged
Medications
23
li.2f
0.00
2.31
0.20
o.oo
1.7S
11.12
o.so
1.59
100,00
140), it

Other
Health Aids
29
4.12 .
o.oo
1.76
0.16
27.25
l.ll
60.04
C.31
O.CO
100,00
II6C.OI
















fn»sh and
Cured Poultry
6
18.72
1.10
.41
.00
* .«•
.00
.00
.00
.00
100.00
1346.60
Prepared
Beveraoes
12
2.10
o.oo
0,16
0,15
4.22
0.06
74,22
12.40
0.01
100.00
2762.72

Other
Foods
18
5.54
2.14
0.21
1.06
13.42
6.13
66.12
3.55
0.14
100.00
6711,01
Oral
Hygiene
Products
24
11.70
0.00
2.2S
0.21
0.00
1.64
76.60
0,«4
7.01
100.00
6V1.46
Other
General
Merchandise
30
24.11
1.14
0.36
0.17
10.27
6.K
2.46
27,35
0.21
100.00
141036,60















      iource:  Research Trlannlc Institute.
                                                              23

-------
                  Table  11.     Packaging  cost  by  consumer   product,
                                                (million   1967  dollars)
1970
        fleilble paper and paper closure!
        flexible plastics and plastic closures
        Metal closures
        flexible aluminum
        Rigid paper
        Rlqld plastics
        Glatl
        Steel
    9   Blgld alunlnun
  (10   Total (pjckjntnn materials)
  (PCC   Personal consurptton eircndlture!
         (•IHIon 1967 dollars)
    1  flexible pacer and paper closure!
 *  2  flexible plastics and plastic  closure!
    1  Metal closures
    4|  flexible aluminum
    5  Rigid pjper
    6  Rigid plastics
    7  Glass
    8  Steel
    9  Rigid alumlnun
  (10  Total (packaging naterlals)
 (PCE  Personal  consurption expenditures
         (Billion 1967 dollars)
    1   flexible paper and paper closures
    2   flexible plastics and plastic closures
       Metal closures
       flexible aluminum
       Rigid paper
       Rigid plastics
       Glass
       Steel
   , ,  Rigid aluminum
  (10!  Total (packaging materials)
 (PCE)  Personal  consunption expenditures
         (Billion 1967 dollars)
    1   flexible paper and paper closures
    1   flexible plastics and plastic  closures
    3   Metal closures
    4   flexible aluminum
    S   Rigid paper
    6   Rigid plastics
    7   Glass
    e   Steel
   (9   Rigid aluminum
  (10   Total (packaging materials)
 (PC£   Personal consumption expenditures
         (Billion 19(7 dollars)
    1  'flexible paper and paper closures
    2   flexible plastics and plastic closures
    1   Metal  closures
    4   Flexible aluni.nm
    5   Rigid  paper
    <   Rigid  plastics
    7   Class
    8   Steel
    9   Rigid  aluminum
•  (10   Total  (r-atkaling materials)
 (PCI   Personal conitxnption e»p>irtitures
         (Billion 1467 dollars)
       flexible paner and paper closum
       Flexible plastics and plastic closures
       Metal  closures
       Flexible alumlnun
       Rigid  paper
       Rigid  plastics
       Glass
       Steel
       Rigid  aluminum
  (10   Total  (Pdckailnq materials)
 (PCt   Person*! cunsurv|1on ripcndlturvs
         (Billion IOC7 dollars)

Baked
Goods
1
06.00

o|l2

JOtioo
o.oo
0.00
0.7. 50

506.70
8801. |«

Produce
7
tO. 70
lit. 77
0.00
o.co

oloo
o.eo
11.17
0.00
114.05
10207.41

Candy and
Chewing Gum
10.78
4 .70
.00
.01
t .57
,00
.00
130.07
0.00
lit. 00
2040.lt

Soaps and
Detergents
19
.07
.00
.00
.4?
la .07
0 .50.
.00
.00
.00
341.112
1t54.72

Cosmetics and
Hand Products
25
.30
.00
.•4
.08.
.00
1 .50
2 J7«
.00
.04
T .16
000.05
Total
(consumer
product!)
11
015,50
1111.00
265,00
125,00
1175.00
500,20
2076.10
Jll.eO
12295.00
117611.60

Dairy
Productl
I
02.01
SO. 44
6.17 .
5.42
107.70
15.56
2.04
15,20
0,00
586.18
12681.57
Distilled
Spirits
a
12.01
0,00
0,00
",00
76.90
0,00
I08.lt
0,00
0,00
217,14
7060,45

Canned
Foods
14
0.00
0.00
3.11
0.00
57.67
0.00
170.12
1?68.09
«6.10
1551.54
6107.80
Other
Cleaning
Supplies
20
.06
,00
,<4
,00
.17
1 .17
.06
.00
.00
54.71
44t.2l

Hair
Products
26
.70
.00
.12
.00
.00
3 .CO
3 .60
.00
.00
03.92
1210.75















frown
foods
3
14.11
53.70
2.56
00.18
110.90
0.00
0.00
31.52
21.27
101.51
552«,00

Mine
9
0,00
e.oo
o.oo
O.Oli
0.00
0.00
tj.oa
0.00
o.on
62. oa
1208.17
Cereals,
flour, and
Macaroni
IS
11.14
11.40
0.00
0.00
22. tO
0.00
0.00
0.00
o.co
47.47
2217.01

Pesticides
21
0.00
O.oo
0.51
O.CO
0.00
0,00
1.07
0.00
o.oo
i.to
144,11

Shaving
Products
27
1.15
0.00
2.12
0.00
o.eo
17.79
17.10
0.00
0.11
ai.a2
t21.2o















fresh and
Cured Meat
4 .
116.11
08.00
11.44
0.64
011.05
0.00
•0.00
21.05
0.00
170.71
12800.40

Beer
10
0.00
0.00
lot. ai
3.86
71.02
0.00
366.11
405.40
112.52
1100,29
1271. It

Pet
Foodt
16
2.0<
0.00
1.57
1.45
0.00
0.00
0.00
100.90
0.00
154.57
1011.44
Other
Household
Supplies
n
1,47
o.eo
2,71
0.00
68.01
1I.2I>
5.)}
0.00
0.00
110,61
2050.32

Other.
Beauty Aids
28
2. tO
0.00
l.7a
0.11
107.51
14. tc
13, aa
0.00
o.oc
141. aa
076. li














fresh and
Cured Fish
and Seafood
5
3. It
1.58
0.10
0.02
4.49
0.00
o.co
0.50
0.00
15. !5
525.42
loft
Drinks
11
7.6)
0.00
11.11
0.00
15.10
0.00
609. (7
144,72
70.30
1200,35
1140,74

Tobacco
Products
17
26. > 5
42.40
0.00
0.54
54.7)
0,00
0.00
7I.'77
0.00
204,71
1013.16

Packaged
Medications
2)
0.10
0.00
5.96
0.54
0.00
7.74
96.92
0,00
17.01
86.1)
ltd. 20

Other
Health Aids
29
10.10
0.00
11.76
1.10
111.71
16, 7«
IOC. 00
0.00
0.00
268.70
3160.81















fresh and
Cured Poultry
6
18.72
9*33 '
t.t7
0.0«
11.26
0.00
0.00
2.40
0.00
42.07
lilt. 40
Prepared
Beverages
12
t.OS
0.00
1.52
1.08
54.17
O.»0
ltt.01
81.55
0.05
122.11
2742.72

Other
foods
19
21.77
70,41
1,10
22,11
111,11
03.45
2<0,04
65.77
10.14
S65.ll
6TI9.04
Oral
Hygiene
Products
24
1.71
0.00
2.ai
0.10
0.00
1.50
20.ro
0.00
15.47
at. 21
til. at
Other
General
Merchandise
30
211.4*
til. 17
11.12
17.18
tt.4.77
169.60
22.21
t02.ll
14.32
2472. la
. MIOJ6.60














       Source:  flc^carch Trleinnle InttltutQ.
                                                                  24

-------
Table   12.     Packaging  cost   per  dollar  of  expenditure  by   consumer  product,   1970
                                                       (cents  per  dollar)
       (PCf
       ftexIMa pd|>«r and pjper  closures
       Flexible plaitlcs and plasttr cloiuret
       ML* I a I  closure*
       Flexible dlun.nun
       Rhjtd  p.iper
       BlqlJ  plastics
       GUii
       Steel
       Rigid  alurilnum
       Total  (pjcLjglnn (natcrlali)
       Personal conswvtlon e\i*cndlturej
        {nillion 1967 dollars)
aled
oods
1
.55
|54
.05

127
.00
.00
.76
.40

ill"
Dairy
Products
2
0.71
0.10
0.05
0.05
2.40
0.21
0.02
0.20
0.00

Ii6tu57
frozen fresh and
foods Cured Moat
3 4
0,53 0.60
0.47 0.30
0.05 0.05
0.73
2.14
0.00
0,00
O.'tl
0,36
.00
.64
.00
.00
.10
.00
5,96 2.4<
5520,60 2260*. 4»
rresn ano
Cured Fish
and Seafood
S
o.*o
0.10
0.0*
0:00
1.40
0.00
0.00
0.04
0,00
t • tt
525. «2
fresh and
Cured I'nultry
6
0.15
0.20
0.04
0,00
1.74
0,00
0.00
0,04
0.00
2.71
1346.60
        (
        (PCE
        ,:
       (PC£
         i;
         2
         3
         4
         5



        ,1
       (PC£)
   1
   1
   4
   5
   6
   7
   8

 (10
(PCI)
       Fleilble paper and paper closures
       Flexible plastics and plastic closures
       Hetal closures
       Flexible aluninum
       Rigid paper
       Rigid plastics
       Class
       Steel
       Rtgld aluminum
       Total (packaging naterials)
       Personal coniuPDtion expenditures
        (million 1967 dollars)
      Flexible paper and paper closures
      Flexible plastics and plastic closures
      Hetal closures
      Flexible aluminum
      Rigid paper
      Rigid plastics
      Glass
      Steel
      Rigid aluminum
      Total (packaging material*)
      Personal consumption eipenditures
        (million 1967 dollars)
      Flexible paper and paper closures
      Flexible plastics  and plastic closures
      Metal closures
      Flexible aluminum
      Rigid paper
      Rigid plastics
      Glass
      Steel
      Rigid aluminum
      Total (packaging fraterfals)
      Personal consumption expenditures
        (nil I ion  1967 dollars)
             Flexible paper jnd paper closures
             Flexible plastics and plastic closures
             Hetal closures
             Flexible aluminum
             Rigid caper
             Rigid plastics
             Class
             Steel
             Rigid aluninun
             Total (packaqinq r^teriali)

               (million  1967 dollars)
         1)  Fleilble paper and  paper closures
             FleilMe pieties and plastic closures
             Hetal closures
             Flexible aluminum
             R|r]fd paper
             Rllid plaitics
             Glass
             $l»el
         9   PI i] Id aluminum
        {10   Total (pacfca'pni materials)
       (PCE   Personal concur"-,'I ion einendltures
              Hilton 19t>; dollars)

Produce
7
0.54
1.21
0.00
O.oo
1.45
0.00
0.00
O.ll
0,00
i.ll
10267.41

Candy and
Chewing Cum
13
0,6*
1.49
0.00
.0.75
2.13
0.00
0.00

oioo
11.13
16>0.1*

Soaps and
Detergents
0.5*
0.00
0,00
0.12
14.43
5.17
0.00
0.00
0.00.
20.75
1*54,72

Cosmetics and
Hand Products
2$
o;ei
0.00
0.34
OIOO
0.00
1.31

oloo
o.to
6.15
666,05
Total
(consumer
products)
11
.26
.41
.08
.04
1.00
.IS
.65
1.09
.13
3.86
317611.60
Distilled
Spirits
8
0.15
.00
.00
,00

.00
.53
.00
.00
.06
70*0.45

Canned
foods
14
0.00
0.00
0.05
0.00
0.4«
0.00
2.40
20.61
0.75
• 25.27
4t«7.eo
Other
Cleaning
Supplies
20
O.M
o.oo
0.17
o.oo
0,8*
3.41
0,22
0.00
0.00
5.74
416.21

Hair
Products
26
.55
.00
.15
.00
.00
.02
.42
.00
.00
.60
1216.75
















Vine
9
0.00
0,00
0,00
0.00
o.oo
0.00
a,61
0.00
0.00
a, 61
1266,77
Cereals,
flour, and
Macaroni
15
Oi51
0.61
0.00
0.00
1.02
0.00
0.90
0.00
0.00
2.1*
2217.41


Pesticides
21
0,00
0,00
0,15
o.oo
0.00
o.co
0.71
0.00
0.00
1,07


Shavlnq
Products
27
0.52
O.'OO
o.ia
o.'oo
0.30
2.e«
2.05
0,01
0.11
4.44
425.24
















Beer
10
0,90
0,00
2,25
0,05
l.ll
9,00
5.61
7.02
2.11
16.90
4274.16

Pet
foods
16
0.20
o.oo
0.15
8.36
0.00
0.00
0,00
14.05
0.01
l«.44
1011.44
OUier
Household
Supplies
22
0.1*
.0.00
O.ll
0.00
2.74
1.5*
0.22
0,00
0.00
a ,811
2154,12

Other
Beauty Aids
28
0,5*
o.ec
0.17
O.ll
22.56
1.07
2.41
0.00
0.00
24.64
aTt.ai















Soft
Drinks
11
0,2<
.00
.07
.00
.12
.00
JO. to
12.64
2.36
39.12


Tobacco
Products
17
0.'24
0.47
0.00
0.04
o.'ts
0.00
0.00
0.74
0.00
2.31
»043.46

. Packaged
Medications
23
0.52
0.00
0.1°
o.oo
0.00
0.46
2.41
0.00
1.06
5. IT
1601, It

Other
Health Aids
29
0.56
0.00
0.17
0.04
1.51
0.51
1.14
0.00
0.00
6.25
11*0.61















Prepared
Beverages
12
0.25
0.00
0.05
.07
.4*
.10
.01
.02
.00
11.67
27*2.72

Other
Foods
18
0,15
1.10
0.05
0.11
1.4*
1.24
1.65
0.47
O.U
4. (0
6714.04
Oral
Hygiene
Products
24
O.U
0.00
0.15
0.01
0.00
0.51
2.44
0.00
5.12
4.55
*4].l*
Other
General
Merchandise
30
0.11
0,11
9,01
0,11
0,15
.0.94
0.01
0.1*
0,01
1.24
141016.60















             Source:   Kescarch Triangle Institute.
                                                                       25

-------
         Table  13.
                             Relative   packaging  cost  by   consumer  product,
                                                (percentage  shares)
1970
              plditlc*
      Rigid alimtnun
 (10)  TotJl (pticktjginq mtcrta
(Ptt)  Personal con»a'ptio<» «xrf
        (xUlton  1967 dullin)
|
0
J.
flexible paper and
Fltnlble plastics
Metal closures
Rigid parer
ttiflid plastics
Class
Steel
Total (packaging n
caper closures
and plastic closures
  2
  J
  4
  5
  6
  7
  6
  9
 (10
(PCf
 (10
(PCI
 (°!

-------
in the intermaterials competition for each  of the 30  consumer products
identified above.   Historical  trends  in the quantity  of packaging  consumed
per dollar of consumer expenditure were first extrapolated  for 30  categories
of consumer products.  The projected  packaging requirements  per dollar  of
consumer expenditure were next multiplied by 1980 forecasts  of consumer
expenditures for each of the 30 consumer products to  obtain  quantity
projections of the consumption of packaging by each product.   Then,  the
relative usage of the various  materials within each consumer product's
total packaging requirement was projected on the basis  of quantitative
analysis and qualitative discussions  with consultants in the packaging  field
and reviews of the literature.  Each  phase  of the procedure  is discussed  in
more detail below.
     3.3.1.1   Product Packaging.  Packaging provides consumers a  variety of
services such as saving money, or time; reducing the  quantity and  price risks
associated with the purchase,  preparation,  and use of packaged products;  and
increasing the range of product availability.  Packaging provides  these services
primarily by preunitizing products, by protecting product and quality,  and  by
communicating information relevant to package content and product  use (ref. 1).
     The scheme of 30 consumer product categories was developed to reflect
fairly homogeneous packaging requirements and special services.  As  discussed
in sec. 3.2 above, within each of the 30 consumer product categories, detailed
data on packaging usage were collected, standardized  to a measure  of weight
(tonnes), and aggregated across packaging materials  to obtain a total weight
of packaging for each consumer product for the years  1958-70.  In  order to
isolate trends that reflect changes in the packaging  of a product  from changes
in consumption of the product, the data were converted to a measure  of packaging
weight (kilograms) per $100 of consumer expenditure.
     Trends observed in this measure summarize a myriad of technological  and
economic phenomena.  The intermaterials struggle for markets is exemplified
most notably in the health and cosmetic product lines where the observed
decrease in packaging weight per dollar of expenditure represents  a  signifi-
cant shift from glass containers to lighter weight plastics.  Competitive
pressures have contributed to the application of self-service retailing which
not only is made possible by modern packaging systems but also encourages  the
growth of packaging as an advertising and merchandising tool.  This  has led to
                                   27

-------
the use of packaging in new markets—e.g.,  meat  and  produce—and  increased
use of packaging to achieve greater product differentiation  in  more  tradi-
tional markets.  The increased packaging per dollar  of expenditure exhibited
in most of the food products also represents the growing consumer preference
for convenience in the form of single-portion servings, premeasured  and  pre-
mixed foods, heat-and-serve items, and others.
     Assuming that these trends in packaging applications and  technological
innovations continue, a linear extrapolation to  1980 of the  historical data
was made for the amount of packaging per dollar  of consumer  expenditure  on
each of the 30 product categories.*
     3.3.1.2   Consumer Expenditures.   A consumer who purchases a pound  of
meat is, at the same time, purchasing  the  plastic wrap and the  paperboard
tray.  Therefore, the amount and structure  of packaging in 1980 will  be
determined not only by trends within the packaging industry, but  also by
other forces that influence consumer buying patterns.   The forecast  of
packaging in 1980 therefore incorporates separate analyses of  trends  in
the packaging of a product and in the  consumption of the product.
     Expenditure data for the period 1958-70 for the 30 consumer  product
categories were derived from Supermarketng magazine and the U.S. Department
of Commerce Survey of Current Business.  All expenditures were  converted to
constant (1967) dollars by using the consumer price  index appropriate for
each product.
     Projections of personal consumption expenditures  for 1980  by the classi-
fication used in the national income accounts, provided by the  Bureau of
Labor Statistics (BLS), were used as benchmark projections of  total  expendi-
tures on food, tobacco, household supplies, health and beauty  aids,  and
other durables and nondurables.  These projections were based  on  the
"Houthakker-Taylor" system (ref. 2).  In order to obtain expenditure fore-
casts for the 30 consumer product categories used in this study that were
consistent with the BLS projections, share  trends were estimated  for
subcomponents of food, household supplies,  and health  and beauty  aids.
For example, 1958-71 data on personal  consumption expenditures  for Baked
Goods as a proportion of total food expenditures were  statistically  fit  to
     *See appendix B for estimating equations.
                                  28

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a linear time trend.  Extrapolation of the trend provided an estimate of
Baked Goods' share of the 1980 food budget.   Given the BLS projection of
total food expenditures in 1980, projections of expenditures for Baked
Goods were then derived.*
     3.3.1.3   Packaging Materials Consumption.  The previously described
procedures for projecting packaging requirements per dollar of consumer
expenditure and for projecting consumption expenditures provide projections
of the amount of packaging consumed in each of 30 product categories in
1980.  In order to provide projections on a material basis, the distribution
of materials was projected from an evaluation of trends in material  substitution
within each of the 30 consumer products and a consideration of potential
developments within the markets for the five basic packaging materials.  Using
the estimated 1980 distribution of materials for each of the 30 consumer
products and the projection of total packaging, a projection of the consumption
of the five packaging materials in 1980 was developed for each of the 30
consumer products.                         .
     3.3.2  Trends in Packaging
     The amount of all packaging materials used to package consumer products
has been closely related to the combined rates of consumer spending on all
durable and nondurable items (fig. 3).  In 1970, the estimated total of
paper, plastics, glass, steel, and aluminum used to package consumer products
was 27,758 thousand tonnes.  This value was 67 percent above the estimate
for 1958.
     The trend towards a service economy has tended to inhibit the qrowth of
packaging for consumer products.  Because the trend is projected to continue
to 1980 (ref. 3), consumer goods packaging,  in total, is expected to continue
to grow at a rate somewhat less than that projected for all personal consumption
expenditures.
     By 1980, personal consumption expenditures on durables and nondurables
are projected to total $467.2 billion (in 1967 dollars) or $1,988 per capita
(fig. 4).  Based on projections of expenditures for each of the 30 consumer
products identified for th'is study and projections of the amount of packaging
per dollar of expenditure on each consumer product, consumer products
packaging in 1980 is projected to total 44 million tonnes (fig. 5).   This
     *See appendix B for share equations and .total  expenditure projections.
                                  29

-------
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(6.41) (17.11)
R2 =.9G5






(61)






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          1100       1200       1300      1400      1500
                          PER CAPITA EXPENDITURE
                              (1967 DOLLARS)
                                                        1600
   Figure  3.   Relationship between consumer expenditures on durable
       and nondurable products and consumer product packaging.
           Numbers  in parentheses are year of observation.
               (Source:  Research Triangle Institute.)
500
                                                            2400
Figure 4.   Trends  in  consumer expenditures on durable and nondurable
   products.   (Source:   Historical data, Department of Commerce;
         projection,  unpublished Department of Labor data.)
                                30

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       45
      40
       35
1(2
            PACKAGING PER EXPENDITURE
             (right scale)
                                                           14
                                                           12   _
                                                                 a:
                                                           10
         Figure 5.   Trends in consumer products packaging.
              (Source:  Research Triangle Institute.)
••projection  is  consistent  (within  12 percent) with that which can be obtained
 by  substituting  the  projected  rate of per  capita expenditures on durables  and
 nondurables into the equation  shown in  figure  3 and multiplying that  result
 by  the projected 1980 population  of 235  million (ref. 4).
      The methodology employed  and the projections developed  above  do  not
 specifically relate  to the  packaging  climate;  that is,  the variety of social,
 economic, political, and  technical factors  that intertwine to influence
 product packaging.   Yet,  these factors  lie  behind any set of projections.
                                   31

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The  factors can be grouped into those that relate to the climate within
which packaging exists and the intermaterials competition within that
climate.  Three important developments relating to the concentration of
manufacturing and distribution, the demand for convenience, and the possi-
bility of restrictive legislation that will influence the packaging climate
are  discussed below.•
     3.3.2.1   Concentration of Production and Distribution.  The trend
towards greater concentration of economic activity in the American economy
means that the traditional pattern of relatively small firms serving local
markets has been supplanted, in most industries, by a few large firms
serving national markets.  The general rationale for the concentration of
industry is the economies of scale conferred upon large producers.  These
economies include advantages in diverse areas such as production costs,
advertising costs, brand acceptance, input prices, and access to capital.
The  ability of large firms to employ greater division of labor and speciali-
zation within a particular plant or production process results in a general
pattern of the larger corporations paying higher wages and salaries, employing
more capital intensive technologies, and realizing higher profit margins than
their smaller competitors (ref. 5).
     New packaging developments both encourage this  trend and are induced
by it.   Perhaps the best example is  the brewing industry.  As shown in
figure 6, the number of breweries has declined substantially since 1940
when there were over 12 breweries on the average for each State until
today when the average is about three per State.  Over the same period,
the average output per brewery has increased.   The desire to achieve economies
of scale is frequently cited as a major reason for the reduction in the number
of breweries.  However, the introduction first of nonrefillable bottles—and
subsequently cans—as economical, one-way containers for Beer that do not
incur the transportation costs that  refillable bottles must, has provided
brewers with the opportunity to ship Beer longer distances at less cost than
would otherwise be possible.
     A reduction in the number of firms has been observed for most of the
industries producing the 30 consumer products  identified in this study
(table 14).  There appears to be no  reason for this  trend to halt, much less
reverse itself.  The implication of the trend  is the development of packaging
that can be shipped longer distances, provide  greater protection against
damage in shipment, and weigh less than current packaging.
                                    32

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       600
     CO
     UJ
     
-------
Table 14.  Trend in the number of establishments producing packaged products
Consumer product*
(consumer category numbers)
Baked Goods
(1)

Dairy Products
(2)
h

Frozen Foods
(3)


Fresh and Cured Meat
Fresh and Cured Fish & Seafood
Fresh and Cured Poultry
(1-6)


Beverages
(8-12)



Candy S Chewing Gum
(13)



Canned Foods
(14)



Cereals, Flour,
and Macaroni
(15)


Pet Foods
Industry
numbers
(SIC)
2C51
2052

2021
. 2022
2026

2024
2036
2037

2011
2013
20 15

2095
2C82
2054
?OE5
2006
2087

2071
2072
2073

202^
2031
2032
2033

2041
2043
2044
2045
2098

2042
Industry name
Bread, cake, & related products
Cookies and crackers
Total
Creamery butter
Cheese, natural, & processed
Fluid mi Ik
Total
IC.K crjam 8 frozen desserts
Fresh 4 frozen packaged fish
Frozffn fruits and vegetables
Total
Meatpacking plants
Sausagt-3 & other prepared meats
Poultry dress-in^) plants
lota)
ftoasteJ coffee
Halt liquors
Wines, brandy, & brandy spirits
Distilled liquor, except brandy
Settled & canned soft drinks
Flavoring, extract, sirups, N.E.C.
Total
Confectionery products
Chocolate & cocoa products
Chewing gum
Total
Condensed & evaporated milk
Canned & cured seafood
Canned specialties
Csrnfld fruiti 4 vegetables
Total
Flour & other grain mill products
Cereal preparations
Rice ml 1 1 ing
Blended & prepared flour
'iacaroni 5 jpn'jn^tti
Total
Prepared feeds for anlr.ials S foals
Number of establishments
for the year
1958
6,026
339
6.365
1,058
1,310
5.828
8,196
i .390
2,352
3,208
6,950
2.810
1.494
1.233
5.537
380
262
239
122
4.394
534
5,931
3.563
4.646
4.532
12,741
313
411
107
1.630
2.461
814
43
72
117
214
1,260
2.379
1963
5,010
356
5,366
766
1,138
4,619
6.523
1.081
2.814
3.911
7.806
2.992
1.341
967
5.300
324
222
222
107
3.905
520
5,300
4.237
5,639
5,577
15,453
281
405
173
1.430
2,289
618
48
74
165
221
1 ,126
2,590
1967
4,042
348
4.390
540
1,026
3.461
5,047
850
3.607
4,576
9,033
2.707
1,375
839
4,921
268
185
205
112
3,400
431
4.601
4,989
6,450
6.095
17.534
291
320
175
1,223
2.009
541
. 45
68
145
205
1.004
2,355
        (16)
                                     34

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.Table  14 (con.).   Trend  in  the number of establishments  producing  packaged  products
Consumer product* number?'
(consumer category numbers) (SIC)
Tobacco Products
(17)

Other Foods
(18)












Household
supplies
(19-23)










Health and
beauty aids
(23-29)

• * Does not
Source: U.
.2111
2121
2131 '
2034
2035


2046
206
209

2099

2819
2899
2841
2842
2843
2641
2642
2643
2644
2645
2646
2649
3999
3069
3461
3221
3641
2844
2647
3842
2834
3964
Include Consumer product
, S. Department of Commerce
Industry name
Cigarettes
Cigars
Chewing & smoking tobacco
Total
Dried & dehydrated fruits & veg.
Pickled fruits & vegetables.
vegetables sauces & seasoninns;
salad dressings
Wet corn milling
Sugar
Miscellaneous food preparations
and kindred products
Food preparations, N.E.C.
Total
Household bleaches, dry, liq.
Chemical preparations N.E.C.
Soap & other detergents
Polishes & sanitation goods
Surface active aqents
Paper coating & glazing
Envelopes
Bag, except textile
Wall paper
Diecut paper & board
Pressed & molded pulp goods
Converted paper" products , N.E.C.
Manufacturers , N.E.C.
Fabricated rubber products, N.E.C
Metal stampings
Glass containers
Electric lamps
Total
Toilet preparations
Sanitary paper products
Surgical appliances 4 supplies
Pharmaceutical preparations
Needles, pins, fasteners
Total
Number of establishments
for the year
1958
19
283
58
360
161

619

59
170
1,099

2.307
4,415
580
1 ,294
608
1,156
142
340
205
461
73
372
55
--
1.898
1,074
2.454
100
66
10.878
748
NA
590
1 ,114
367
2,819
1963
14
193
51
258
176

588

60
164
1.067

2.190
4,245
674
1,387
704
1.101
148
387
230
586
79
425
59
610
2,108
1,173
2,574
113
81
12,439
707
119
704
1,011
343
2,884
1967
16
148
46
210
178

527

45
182
996

2,082
4,010
718
1.373
668
1,004
164
397
228
557
77
440
58
610
2.211
1.189
2,710
120
106
12.630
672
125
811
875
289
2.772
(7) Produce nor (30) Other General Merchandise.
, Bureau of the Census, 1967 Census of
Manufactures.
U.S. •

       Government'Printing Office, Washington', D.C., 1970.
                                              35

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                    Table  15.   Retail food stores  trends
                                               Year
                         1954
                                1958
1963
1967
1970
1971
1980
                                           Number of stores
                       384,616  356,754  319,433  294,243    NA      NA      NA
                       287,572  259,796  244,839  218,130  208,000  205,000  182,000
                        22,896   23,844   16,457 )           NA      NA      NA
                                              t  17 943
                         4,458    4,339    3,630 \           NA      NA      NA
                        19,034   19,235   18,631   19,598    NA      NA      NA
                        50,656   49,540   35,876   38,572    NA      NA      NA
Food stores
  Grocery stores
  Meat markets
  Fish markets
  Bakeries
  Other
Percentage distribution of
Grocery store sales
Over $1,000,000
$500, 000-$1,000,000
Less than $500,000


31
15
H3
100

.2
.4
.4
.0

42.9
14.7
42.4
100.0

50.2
15.3
34.5
100.0

59
13
27
100

,1
.2
.7
.0

64
12
23
100
sales

.9
.0
.1
.0

66
11
22
100

.0
.2
.8
.0

69.2
10.0
20.8
100.0
      Sources:  Historical data for the number of stores:   Department of
 Commerce, Bureau of the Census, U.S. Census of Business,  1958, 1963, 1967;
 projections and estimated distribution of sales:  Supermarketing magazine,
 September 1972, p. 12.
continue  into  the future.  This will  continue to emphasize  the role of
packaging as  a merchandising  tool.
     The  package can be a persuasive  force in the purchase  decision, for
it can create  product differentiation where little may  otherwise exist.
The importance of product differentiation is seen in  the  degree of competi-
tion among products for the consumer's dollar.  A typical  supermarket offers
about 8,000 items for sale.   Assuming that the average  consumer spends  an
average of one-half hour per  shopping trip, the average item is exposed to
each potential customer less  than  one-fourth of a second.   The successful
package must  first attract the potential customer's attention by being
visually  attractive.  Next, it must convince the potential  customer that  the
product will  meet his needs by communicating pertinent  information relative
to the package contents and product use.  Then, it must trigger the sale  by
overcoming any last resistance of  the buyer (ref. 9).
                                      36

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     Once purchased,  the product must perform as  expected  by  the  consumer,
or it may not be purchased again, thus enjoying  the  repeat sales  that  most
products require in order to survive.   In many cases,  the  performance  of
the product is intimately related to the performance of the package, most
notably in connection with the fast growing sales volume of convenience
products.
     3.3.2.2   Convenience.  Convenience foods may save customers money
and/or time.  Centralized processing,  where water is removed  and  the inedible
portions of products  are discarded, reduces bulk, weight,  perishability, and,
hence, marketing costs (ref. 10).  Frozen concentrate orange  juice,  in a
composite can, frozen or canned peas and lima beans, and instant  coffee  in
a jar, for example, cost consumers about one-half the cost of their  fresh
counterparts (e.g., fresh orange juice, peas and lima beans,  roasted ground
coffee), as well as saving preparation time (table 16).  Most convenience
foods, however, sell  at a price premium over their home-prepared  counterparts,
but save consumers time in preparation.  About 100 such foods are shown  in
table 17.
     In many cases the convenience incorporated into foods is a function of
packaging.  Some typical examples include (ref.  11):
     (1)  Opening and closing features--e.g., one-hand dispensing devices
          for lotions, tear-tape opening strips,  and zip-tops;
     (2)  Direct-use packages--e.g., shoe polish container with zip-top
          lid, applicator, and polishing cloth;
     (3)  Preunitized packages—a.g., breakfast cereals in single-service
          boxes;
     (4)  Aerosols--e.g., rug shampoo aerosol with integral brush.
     Increases in consumer demand for convenience incorporated into packaging
are expected for the future, due both to an increasing share  of women  in the
work force.and to increases in affluence.  The number of women in the  work
force has been increasing and is expected to continue to increase through
1980 (table 18).  This should increase the demand for packaging which  will
save housewives time, especially time spent in food preparation and cleanup.
     Consumers do regard some current packaging characteristics with disfavor,
a factor that can discourage the growth in some packaging.  A number of surveys
indicate that consumers are concerned about the impacts of packaging on the
                                    37

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            Table 16.  Cost savings of convenience foods
                                      Percent cost savings using
Dairy Products (2)

     cheese, sliced                               3.5

Frozen Foods (3)

     orange concentrate                          50.9
     peas                                        53.9
     lima beans                                  41 .0
     cut corn                                    20.2 .
     spinach                                     33.3
     shrimp                                       7.1

Produce (7)

     orange juice, store squeezed                 6.8

Prepared Beverages (12)

     instant coffee                              48.9

Canned Foods (14)

     cherries                                    60.0
     orange juice                                45.9
     peas                                        61.5
     cut corn                                    16.3
     spinach                                     42.0
     lima beans                                  35.6
     asparagus                                   13.1
     beets                                        5.4
     spaghetti                  .                 18.6
     chicken                                     11.7
     beef stew                                    9.1

Cereals, Flour, and Macaroni (15)
     devil's food cake, incomplete mix           30.0
     chocolate frosting, complete mix            16.7
     yellow cake, incomplete mix                 17.2
     waffles, complete mix                        9.1
     pudding, chocolate                          14.3

     Source:  U.S. Department of Agriculture, Economic Research
Service, Comparative Costs to Consumers of Convenience Foods and
Home-Prepared Foods, Marketing Research Report, No. 609,
Washington, D.C., June 1963,  pp.  8-9.
                                  38

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Table 17.  Cost of wbrktlme saved by using prepared foods
Consumer product
(consumer product category)
Baked Goods (1)
sugar cookies
yellow cake
cherry pie
coconut pie
apple pie
devil's food cake
pound cake
yeast rolls
brownies
angelfood cake
Frozen Foods (3)
french fries
puffs
patties
asparagus
broccoli
brussels sprouts
green beans
corn on cob
coconut
pineapple
peaches
strawberries
red raspberries
fried rice
frozen pizza
biscuits, refrigerated
biscuits, frozen
cherry pie
apple pie
coconut pie
brownies
yeast rolls
pancakes
devil 's food cake
waffles
pound cake
orange sherbert complete mix
orange sherbert
haddock fish sticks
codfish sticks
haddock dinner
prefried shrimp
shrimp Creole
cooked, peeled deveined shrimp
fried, peeled deveined shrimp
Cost premium
(cents)

0.3
1.6
6.9
5.8
7.4
2.6
1.3
3.4
1.2
3.7

0.3
1.3
2.8
0.2
2.9
0.7
1.4
2.1
0.9
3.1
6.1
2.5
4.6
3.9
22.0
0.3
3.7
3.4
4.4
7.7
1.0
0.6
7.2
4.6
7.5
4.6
0.9
2.9
0.9
2.4
36.2
11.8
15.6
14.1
10.2
Time saved
(minutes)

0.6
2.0
8.2
6.8
7.8
2.5
1.2
2.2
0.6
1.7

5.3
7.1
7.6
0.7
3.0
0.7
1.2
1.3
1.8
1.5
2.0
1.8
1.3
3.7
11.3
2.0
2.2
7.7
7.2
6.4
0.6
2.0
2.7
1.7
1.5
0.9
0.6
1.9
2.7
3.1
7.8
6.9
8.1
5.9
2.5
Cost per
hour of
time saved
(dollars)

$0.30
0.48
0.50
0.51
0.57
0.62
0.65
0.92
1.20
1.31

0.04
0.11
0.22
0.17
0.58
0.60
0.70
0.97
0.30
1.24
1.83
0.83
2.12
0.63
1.17
0.09
1.01
0.26
0.37
0.72
1.00
0.18
1.60
1.62
3.00
3.07
0.90
0.92
0.20
0.46
2.78
1.03
1.15
1.43
2.45
                             39

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     Table 17 (con.).  Cost of worktime saved by using prepared foods

                                                                  Cost per
          Consumer product         Cost premium    Time saved      hour
    (consumer product category)      (cents)        (minutes)    time  saved
                                                                  (dollars)

Canned Foods (14)

  boiled whole potatoes                2.3             1.2          $1.15
  green beans                          1.1             2.7          0.25
  carrots, diced                       1.3             2.6          0.30
  carrots, sliced                      2.2             2.8          0.47
  brussels sprouts                     3.4             1.9           1.07
  coconut                              0.1             1.8          0.04
  pineapple                            0.3             1.5          0.12
  peaches                              ,2.0             2.1          0.57
  cranberries, whole                   1.9             0.7          0.77
  red raspberries                      2.4             1.6          0.90
  strawberries                         5.1             1.8          1.70
  Spanish rice                         2.1             3.5          0.36
  canned codfish flakes                0.3             0.6          0.30
  cooked crab meat                     4.9             4.0          0.73
  cooked shrimp                        5.4             3.1           1.04
Cereals, Flour,  and Macaroni (15)

  waffle mix, incomplete               0.1             1.3          0.05
  pound cake mix, incomplete           0.1             0.8          0.07
  pancake mix, incomplete              0.3             1.6          0.11
  coconut pie mix, incomplete          0.6             2.2          0.16
  corn muffin mix, incomplete          0.4             0.1          2.40
  cherry pie mix, complete             0.6             4.9          0.07
  apple pie mix, complete              1.8             4.2          0.26
  yeast rolls mix, complete            0.5             0.9          0.34
  pancake mix, complete                1.3             1.7          0.46
  white frosting mix, complete         0.8             0.8          0.60
  angel food cake mix, complete         0.5             0.3           1.00
  chocolate fudge mix, complete        0.6             1.0          0.36
Other Foods

  chocolate fudge                      1.0             1.4          0.43
  packaged complete pizza              4.6             5.9          0.47
  chilled pizza                        8.7            11.3           1.17

     Source:   U.S. Department of Agriculture, Economic Research Service,
Comparative Costs to Consumers of Convenience Foods and Home-prepared
Foods,  Marketing Research Report No.  609, Washington, D.C., June 1963,
pp.  62-65.
                                       40

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      Table 18.  Labor force participation of women,  1940 to 1980*
          Female labor force
              (thousands)
Percent distribution
of female labor force
Female labor force
participation rate
     (percent)
Tear
1940
1950
1960
1965
1970
1980
Total
13,840
: 17,795
22,516
25,952
31,233
37,115
Married
5,040
9,273
13,485
16,154
19,799
NA
Not
married
8,800
8,522
8,671
9,798
11,434
NA
Married
36.4
52.1
59.9
62.2
63.4
NA
Not
married
63.6
47.9
40.1
37.8
36.6
NA
Total
27.4
31.4
34.8
36.7
41.6
43.0
     ^Persons 14 years and older .through 1965; thereafter, 16 years and older.
     Source:  For 1940, 1950:  U.S. Department of Commerce, Bureau of the
Census, Current Population Reports, Series P-50; for other years:  U.S.
Department of Labor, Bureau of Labor Statistics, Special Labor Force Reports.
environment.  If these concerns become reflected in consumer purchase
decisions, then the growth trends for some packaged products may be affected.
Also, failures of packaging to perform desired functions may also affect
growth.  A recent survey identified several  consumer complaints.  Most often
mentioned were dysfunctional aerosol cans, leaky cartons,  finger-cutting tear
tabs, tear strips or tabs that do not tear,  and economy-sized packages that
do not really save consumers money (ref.  12).
     The trend, however, for most consumer products is for packaging to
represent a larger portion of product costs  today than 10  years ago (fig.  7).
These trends may already be reflective of the  greater use  of packaging and
the incorporation of package design features that offer consumers convenience.
     3.3.2.3   government.  The role that government may play in displacing
the trends in packaging is difficult to project.  It appears obvious that
many legislators are responding to the concerns of their constituents about
packaging and its influence on the quality of  life by introducing legislation
aimed at influencing packaging decisions.  Most Federal legislation has been
directed toward labeling, or toward providing  consumers (especially children)
                                    41

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                                    42

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                               43

-------
 protection from packaged  products {hat are hazardous (ref, 13).  On the
 State and local  level,  however,7 there appears to be a greater willingness
 to experiment with  legislation designed to alter or reverse packaging trends
 seen as inimical  to the environment.  Three examples, of such approaches are
 noteworthy.   In New York  City, a tax on nonfood plastic containers was insti-
 tuted for the purppse of  reducing the cost of solid waste disposal and
 encouraging  recycling of  plastic cpntainers,  [towever, the law was declared
 unconstitutional.   Jn Oregon, all beer and soft drink containers to be sold
.in the State are  required to have refund  values.  If this requirement is
 adopted by other States,  it could dramatically reverse the trend in Beer apd
 Soft Drink packaging toward an all-nonrefillablercontainer system of packaging.
 In Minnesota,  the Minnesota Pollution Control Agency has been given the
 authority to ban  the retail sale of any new package considered to be either a
 solid waste  problem pr  one "inconsistent  with State environmental pplicies."
      To what extent governmental action will displace trends is, of course,
 not easily answerable.  For the projections of packaging in 1980, the implicit
 assumption has been made  that governmental action will not significantly modify
 current packaging trends. However, it should be pointed out that the purpose,
 of this study is  to identify how government could alter the use of packaging
 through the  use of  regulation and/or fiscal incentives.
      3.3.2.4   Competition Among Packaging Materials.  Qualitative improvements
 observed in  virtually all  of the materials used by society (ref. 14) have also
 affected the packaging  industries.  Pripr to ^orld Ward II, certain materials
 had held nearly exclusive positions in various packaging applications^ 1.e.»
 choice of material  was  dictated primarily by technical factors relating to
 the product  being packaged.  For example, many foods were almost always packaged
 in cans made from tin-plated ste^l; beverages and some foods were packaged  in
 glass bottles  or jars with steel closures; and products requiring flexible
 packaging were packaged in paper.
      Since that  time, qualitative improvements in other materials, especially
 plastics and aluminum,  have increased1 the range of alternatives in package
 material  selection  and  hence the potential scope of price competition.  As
 the plastics and aluminum producing industries developed, production technology
 improved and economies  of scale emerged.  These economies of scale encouraged
 producers to develop qualitative improvements, in their products to promote  their
                                   44

-------
use in new applications..  The result has  been an  increase in  the range  of
materials available for packaging.   For example,  the  beverage producer  may
now choose from various types of bottles, steel  cans, or aluminum  cans  as
packaging materials.  The food packager has  the  same  choice plus the  possi-
bility of flexible or rigid plastic containers.   In  applications where
flexible packages are required or desirable, aluminum foil, paper,  plastic
film, or combinations of these may be used.
     Recent trends in applications and usage of  the  five basic packaging
materials are discussed below.
     a.   Paper
     Paper and paperboard are a major factor in  the  packaging of consumer
products.  In 1970, an estimated 9.6 million tonnes  of paper  and paperboard
were used to package consumer goods, representing approximately 35 percent
of the total consumption of packaging materials.   Paperboard--or rigid  paper
(setup boxes, folding boxes, sanitary foodboard,  and  composite cans)--accounts
for the major share of paper packaging.  Flexible papers (converting  papers;
bag paper; and glassine, greaseproof, and vegetable  papers)  and paper closures
represent approximately one-third of paper packaging.
     The low cost and versatility of paper have  accounted for its  dominance
in packaging.  However, technological advances that  improved  the quality  and
cost competitiveness of plastics have created a  threat to traditional  paper
markets.  Therefore, paper has become a slow growth  material  in the packaging
industry, averaging a 3.1 percent annual  rate of growth from  1958  to  1970  as
compared to 4.4 percent for all packaging materials.   This rate of growth  in
the use of paper for packaging consumer products did  not keep pace with the
increase in consumption of .goods over the 13 years.   The amount of paper
packaging per dollar of expenditure on durable and nondurable goods was 15
percent lower in 1970 than in 1958, an average annual decrease of  1.39 percent.
     The most significant gains during the 1958  to 1970 period for both flexible
and rigid paper were in the packaging of perishable  food items.  In this
category of consumer goods, paper packaging increased absolutely  and  relative
to consumer expenditures.  Three factors  were responsible:  the shift from
the glass milk bottle to paperboard containers (and  plastic  bottles); increased
packaging of meat and produce; and the dramatic  increase in  the demand for
frozen convenience foods that have large  paper-packaging requirements.   The
paper industry is attempting to maintain  its share of this potential  market
                                   45

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                (Source:  Research Triangle Institute.)
in the face of the popularity of plastics by using combinations of paper and
the competing materials in new and more versatile packages.   It is noteworthy
that almost two-thirds of the dollar value of plastics used in packaging in 1969
was consumed by the paper industry (ref. 15).
     In the packaging of nonperishable foods, paper usage per dollar of consumer
expenditure remained fairly stable from 1958 to 1970.  However, the total amount
of paper consumed in nonfood packaging grew at an average annual rate of only
1.1 percent per year, much below the growth rate of expenditures.
     If the trends in the utilization of paper packaging and the distribution
of consumer expenditures continue, the amount of paper used in packaging
consumer goods is projected to be 12.8 million tonnes in 1980, or an average
of 2.7 kilograms per dollar of expenditure on durable and nondurable goods
(fig.  8).
     b.   Plastics
     During the past decade, plastics have emerged as a major container material
and a  contender for markets previously dominated by glass, steel, and paper.
                                  46

-------
In 1970, 798 thousand tonnes  of flexible  plastics,  610  thousand  tonnes  of
rigid plastic containers,  and 55 thousand tonnes  of plastic  closures were
used in packaging consumer goods.   Although  this  represented only  5 percent
(by weight) of all  packaging  materials  consumed in  1970,  in  1958 only 2
percent of materials used  were plastics.
  :   The relative significance of flexible versus rigid container  applica-
tions of plastics has undergone a rapid transformation.   In  1958,  12 percent
of all plastic packaging consumption,  as  measured by weight, was in the form
of rigid containers; in 1970, 42 percent  of  the consumption  was  in the  form
of rigid containers.  The  average annual  rate of  growth in  rigid containers
was 26 percent.
     Glass has been particularly vulnerable  to the  rapid growth  in plastic
containers due to glass breakage.  Plastics  have  almost displaced  glass for
packaging household cleaning  supplies;  the usage  of plastics has increased
significantly for packaging medicinal  and cosmetic  products.  Rigid plastic
containers have not been: utilized significantly in  food and  beverage products,
However, they have been used  in the packaging of  milk and have met customer
acceptance; also, success  in  the test-marketing of  Soft Drinks in  plastic
58
                                                           80
               Figure 9.  Trends in plastics packaging
               (Source:  Research Triangle Institute.)
                                  47

-------
 bottles  (ref.  16)  portends  future applications in food and beverage markets.
      The growth  in using  flexible plastics (including cellophane, according
 to convention) for packaging, although not as spectacular as that of rigid
 containers,  has  been.almost twice the rate of the increase in consumer expendi-
 tures.   Much of  this  is due to  increased packaging applications of polyethylene
 bags.  Bread is  predominantly packaged in this manner and a growing proportion
 of produce is  prepackaged in polyethylene bags.  Flexible plastics have
^received consumer  acceptance particularly due to their transparent quality,
 and considerable potential  for  expansion still exists.
     The usage of  plastic closures quadrupled from 1958 to 1970.  Given new
 legislation  requiring  child-resistant closures, it is likely that plastics
 will  replace metal  as  a closure material.
     Extrapolating the trends in the usage of plastics in consumer packaging
 and the  trends in  consumption expenditures, the amount of plastics to be
 used in  packaging  is  projected  to be 2.6 million tonnes in 1980 (fig. 9).
     c.   Glass
     In  1970,  10 million  tonnes of glass were used in packaging consumer
 products.  This  figure represents an average annual rate of increase over
 1958 of  6.2  percent.  Thus,  despite the strides made by competing materials
 in  capturing packaging markets, glass activity has been significant.
     The  growth  in  glass usage  for packaging consumer products can be
 almost wholly attributed to  the radical shift to nonrefillable beverage
 bottles.  Consumer  preference for convenience, retailer reluctance to
 handle refillables, and the  encouragement of glass manufacturers eager
 to  expand their  sales have  all  contributed to the trend toward nonrefilTables.
 Between  1958 and 1970, nonrefil Tables increased at an average annual  rate of
 30  percent in the  packaging  of  Soft Drinks and 15 percent in packaging Beer.
 The rates of increase in consumer expenditures on these items were 2 percent
 and 1 percent, respectively.
     Vigorous competition from  other materials, particularly plastics, has
 displaced glass  in  many markets.  Glass is heavy; thus the material's cost
 advantage is lost  in  greater transportation charges.  Glass is fragile, and
 consumer  demand  for safety  has encouraged the shift to alternative packages.
 For example, plastic bottles have now secured the market for packaging liquid
                                  48

-------
household products; paper cartons  and plastic bottles  have  replaced  glass
milk containers.
     Glass retains technical  advantages  as  a package  in some  product lines.
Glass, is chemically inert, transparent,  and compatible with convenient
closures for making glass packages easily resealable.   These  properties  are
particularly attractive to the consumer  in  packaging  food items  such as
mayonnaise, relishes, jams, and baby foods.  In these markets,  glass has
kept pace with the growth of consumer expenditures.
     Glass jars have decreased in  importance as a package for health and
beauty aids; however, at present,  technical factors  apparently  limit the
extent to which glass can be replaced in this market.   For  example,  plastics
have become an important material  in packaging medicinal products,  but  because
many drug preparations are chemically incompatible with plastics,  glass  jars
must be used.  Similarly, in fragrant toiletries such as perfumes  and after
shave lotions, the oil will permeate plastic containers in  a  relatively  short
time.
        16.0
        12.0
                   PACKAGING
                   PER EXPENDITURE
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                          TOTAL PACKAGING
                              (left  scale)
                              I  I  I   I	I
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      Figure 10.  Trends in glass packaging.
      (Source:   Research Triangle Institute.)
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     Research by the glass industry has  been  directed  at  lighter weight,
unbreakable glass containers.  If unbreakable glass  is developed,  trends
occurring over the past 13 years may be  reversed.  However,  proceeding with
the assumption that packaging trends will  continue,  16.3  million tonnes of
glass are projected to be used for packaging  in 1980 (fig.  10).
     d.   Steel
     Consumer products packaging consumed 6 million  tonnes  of  steel  in 1970.
About 95 percent of the total was fabricated  into  cans; the  remainder was
used for closures.
     Between 1958 and 1970, the quantity of steel  converted  into cans
increased at a modest annual  rate of 2.8 percent.   During this same  period,
thinner can-sheet gages gained wider application;  as a result, the number of
cans used in the packaging of consumer products increased annually by about
3.1 percent.  This rate, however, is still below the 3.8  percent growth rate
of consumer expenditures on goods.
     Food containers are the major outlet for steel  cans; 76 percent of steel
cans consumed in 1970 were used in packaging  food  items.   The  advantages of
steel containers for packaging food relate to strength (important  in hot or
vacuum filling), total impermeability, and resistance  to  temperature extremes.
     Two recent trends in steel cans deserve  particular attention:  the greater
application of cans in beverage packaging (particularly Soft Drinks), and aerosol
packaging.
     By 1958, cans had captured a large  share of Beer  container!zation but were
not yet used extensively in packaging Soft Drinks.   Supermarket chains first
introduced the Soft Drink can and one-way bottle to  market their house brands.
The success of these convenience containers encouraged bottlers of the national
brands to offer their products in cans and nonrefillable  bottles.  During  the
13 years of 1958 through 1970, the amount of  steel  used to package Soft Drinks
increased over twentyfold.  Beer and Soft Orink containers  accounted for 25
percent of steel can consumption in 1970.
     The growth in aerosol cans is representative  of the  trend toward  convenience
packaging.   The increase in labor force  participation  by  women has created  a
demand for time-saving packages, and greater  affluence has  led to  a  willingness
to pay a premium for convenience.  Thus, although  aerosol cans are more expensive
than traditional containers, the aerosol can  has had a successful  history.   In
1958, 56 thousand tonnes of metal were converted into aerosol  containers;  in  1970,
                                  50

-------
         12.0
         10.0
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PACKAGING  PER EXPENDITURE
       (right scale )
                                            3.0  a5
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                  Figure.11.   Trends  in  steel  packaging.
                  (Source:   Research  Triangle  Institute.)
256 thousand tonnes of metal were used.  The major applications to date of
the aerosol container have been in household products and beauty aids.
Aerosol cans have not been extensively used for packaging food products due
to chemical incompatibilities between product and package and problems in
the design of aerosol valves for food products.  Expansion of aerosol cans
in food packaging can be expected as refined packages and new consumer
products are developed.  In fact, the aerosol can is a prime example of the
way in which developments in packaging create opportunities in product
markets; the introduction of the aerosol can led to the development of a new
product, hair spray.
     If trends observed during the past 13 years continue, steel usage for
the packaging of consumer products is projected to be 10.5 million tonnes
in 1980 (fig. 11).
     e.   Aluminum
     Containers and packaging is the third largest market for aluminum
(ref.  17).   Aggressive promotional activity by the Aluminum Association has
led to wide acceptance of aluminum as a packaging material.  Substantial
                                    51

-------
growth has occurred 1n the usage of aluminum in packaging during the  past
decade and it 1s likely that significant new packaging applications will
be developed 1n the future.
     Aluminum can fabrication accounts for 80 percent of aluminum used  in
packaging, and it Is the container most responsible for the  substantial
increase in consumption of aluminum packaging.   In 1967, the first year
for which detailed data on aluminum cans were available, 177 thousand
tonnes of aluminum were converted into cans; by 1970, the amount of aluminum
in can fabrication had increased 87 percent to 331 thousand  tonnes.
     Aluminum cans, though more expensive than other metal  cans, are  light-
weight and thereby gain a cost advantage in transportation charges.   Aluminum
tears more easily than steel, thus making it safe and easy to open when used
as one of the zip-top devices.  For this reason aluminum has made inroads
into the beverage market.  Beer and Soft Drink containers account for most
of the aluminum cans used in packaging; in 1970S these two outlets consumed
80 percent of all aluminum cans produced.
     Aluminum cans are also beginning to move into other food packaging
markets such as for canned meats, Pet Foods, and Frozen Foods.  However,
aluminum, unlike steel, would buckle and collapse under air  pressure  in the
vacuum filling method; therefore, it is not a currently suitable package  for
many food processors.
     Aluminum foil, in both flexible and semirigid forms, is being used
increasingly in packaging, primarily for food products.  Aluminum foil  is
tasteless and odorless, and performs well in freezing, heating, and  drying
processes, which make it applicable to a variety of food types.  Aluminum
is also an excellent conductor of,'-heat, which provides it with excellent
growth opportunities in the face of increasing demand for heat-and-serve
foods.  Semirigid foil has been used most extensively in packaging Baked
Goods and Frozen Foods.  Flexible foil is utilized for its barrier properties
1n numerous food products, and it has been particularly successful in packaging
un1t-of-use items such as mustard and catsup.  Consumption of aluminum  foil
increased at an average annual rate of 8 percent during the  1958-70  period.
     Collapsible metal tubes are the slowest area of growth  for aluminum.
(Although not all collapsible tubes are made of aluminum, it is the  most
commonly used material.  The available information does not  distinguish this
package by metal type; therefore, all collapsible tubes have been included
                                     52

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                (Source:   Research Triangle  Institute.)
in the aluminum category).   Collapsible tubes are used for semiliquid
materials.  'They have had success in cosmetics and Pharmaceuticals, but
consumers have not accepted tubes as a food package.  The slow growth
in the metal tube can be 'attributed primarily to the development of plastic
tubes.  The greater popularity of plastics should continue to inhibit metal
tube growth.
     If the trends in aluminum packaging continue to 1980, consumption of
aluminum is1 projected to be li'7 million tonnes, an average growth rate of
13 percent (fig. 12-).
     •"'" '   '        .           REFERENCES
1.   Arthur D. Little, Inc.  The Role of Packaging in the LLS. Economy;
          a Report to the American Foundation for Management Research, Inc.,
      •   : 1966.                   '        .        .
2.   H. S. Houthakker and Lester D.  Taylor, eds. Consumer Demand in the United
          States:  •Analysis and Projections.  2nd ed. Harvard Economic Studies,
          No. 126.  Cambridge, Mass.:  Harvard University Press, 1970.
                                  53

-------
 3.    U.S.  Department of Labor,  Bureau  of Labor Statistics.  Patterns of U.S.
           Economic Growth.  1972.
 4.    U.S.  Department of Commerce,  Bureau of the Census.  Current Population
           Reports, Population Estimates and Projections. Series P-25, No. 448,
           August 6, 1970.
 5.    F. M. Scherer.  "The  Determinants of  Market  Structure."  In Industrial
           Market Structure  and Economic Performance,  ch. 4.  Chicago:
           Rand McNally, p.  103.
 6.    Walter R. Woods.  "Distinguishing and Identifying Consumer Packaging
           Needs."  Packaging Report No. F-6842.   Paper presented at  the 30th
           Annual National  Packaging Forum  of the  Packaging  Institute, U.S.A.,
           New York, October 7-9,  1968.
 7.    Harold J. Raphael.  "Packaging:  A Scientific  Marketing Tool."  Ph.D.
           dissertation. Michigan  State University.   (Michigan State University
           Book Store, East Lansing, Mich.), 1969, p.  6.
 8.    Walter Stern.  "Profitability:  Package Design  in the  Seventies."
           Packaging Report No.  F-7039. Paper presented at  the 32nd  Annual
           National Packaging Forum of The  Packaging Institute, U.S.A., Chicago,
           111., October 5-7, 1970.
 9.    Raphael.  "Packaging", p.  138.
10.    U.S.  Department of Agriculture, Economic Research Service.  Comparative
           Costs to Consumers of Convenience Foods and Home-Prepared  Foods,
           Marketing Research Report No. 609, Washington,  D.C., 1963, p.7.
11.    Herbert M. Meyers.  "Convenience in Food Packaging from a Food  Marketer's
           Viewpoint."  Packaging Report No. F-6727.   Paper  presented at the
           29th Annual National  Packaging Forum of The Packaging  Institute,
           U.S.A., Chicago,  111.,  October 2-4, 1967.
12.    Food  and Drug Packaging  29,  No.  9  (October  25,  1973), p. 7.
13.    Packaging and Labeling:  A Manual of  Current Federal Regulations,
           October 1 to December 1. 1972.   Federal-State Reports, Inc.
14.    Ann P. Carter.  Structural Change in  the American Economy.  Cambridge.
           Mass.:  Harvard  University Press, 1970, p.  84.
15.    Edwin A. Locke, Jr.  "Paper Packaging:  The  Outlook  for the Seventies."
           In New Directions in Packagijig.   American Management Association,
           1970, p. 52.
16.    "Barrier Resins Take  Aim at Billion Pound Soft Drink Market."   Plastics
           World. May 1970,  p. 50.
17.    Aluminum Association.   Aluminum Statistical  Review,  Mew York,  1971.

                                   54

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           CHAPTER 4:  SELECTION OF POLICY INSTRUMENTS AND
          DEVELOPMENT OF A METHODOLOGY FOR THEIR EVALUATION

4.1  Introduction
     Many courses of governmental action on the subject of packaging
and its relationship to environmental quality have been proposed both
from within and outside the government.  Four possible governmental
policy instruments are identified in this chapter and analyzed in the
succeeding one.  '   : <.'•••'
     Criteria for evaluating .the effectiveness and costs of alternative
policy instruments are-also presented in; this .chapter.  The measurement..
of costs is-based on the concept of consumer surplus as a, measure of
consumer welfare.  The latter measure enjoys fairly widespread acceptance
by applied economists.
     The major theoretical limitation of the consumer surplus measure of
welfare'-is that it assumes that the marginal utility of income is constant
across individuals; i.e., that a dollar provides the same real income to
all recipients.*  In applied work another limitation is that the estimation
of forfeited consumer surplus requires .empirical estimates of product
demand elastici ties.t  Nonetheless, it is a..useful tool for developing
reasonable estimates.           ,    ,     .,    , • ,.,^.-
     Ultimate criteria for developing monetary values of,the benefits to
society of reductions in packaging or alterations.in the mix of,packaging  ,
materials or of the inputs to.packaging.are not readily available.  It is
possible that in some cases informed:.judgment may provide a more reliable
measure of the benefits of a policy instrument than the measures of
"effectiveness" employed in--this* study.. Yet those, measures often suffer
from the subtle interjection of'normative criteria.  ...   . .          ,.  ...
     The final section of this chapter .discusses the design, of the program-
med model used to provide quantitative estimates of the costs and effective-
     *The use of consumer surplus -as a measure of welfare implicity assumes
that a consumer's allocation of his limited income among, alternative, goods
and services is optimal to ,him. . This is far from being a universally accepted
maxim in an age .in which "rational behavior" is not always observed and many
industries-spend large s.ums .on advertising designed to alter, consumer tastes
and preferences.       ...
    ,tDemand elasticity estimation generally requires extensive data analysis
which often fails to clarify the extent to which the elasticity parameter
estimate varies over certain ranges of prices and quantities.  ..
                                    55

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ness of each policy instrument.
     Like any model, this one has limitations.  Specification problems
related to the parameters of the supply functions imposed the assumption
of unconstrained supply in both the packaging materials and consumer
product markets.  That is, any producing industry may purchase, at a
given price, as much or as little of a given packaging material as
desired.  Similarly, consumers may purchase any amount of a commodity
at the current product price.
     A second limitation is due to the incomplete specification of the
production function.  Substitution between packaging and nonpackaging
materials in-response to changes in the price of packaging may affect
product prices, consumer demand, and the composition and quantity of
nonpackaging solid waste.  While we would have preferred to incorporate
these relationships into the packaging model, the problems of defining
the appropriate nonpackaging resources and the lack of quantitative data.
on many of the factors precluded such an effort within this study.  How-
ever, knowledge of the nonpackaging factors, may. modify the results and
conclusions of this analysis.
     Thirdly, the response to a change in the price of a consumer product
is conceptually treated in the model as a movement along the demand curve
for that commodity.  A demand curve is defined as a schedule that holds .
the prices of all other goods constant.  A packaging strategy, however,
simultaneously affects many consumer product prices and will therefore
cause a shift in the demand curve for a given commodity.  Estimating the
degree of the shift (cross-price elasticity) is difficult with times series
data due to the strong correlation of price data; hence, it was not pursued
in this study.  The calculated change in consumption of a good will be an
overestimate or underestimate since the good is, in the aggregate, a substi-
tute or complement for other goods whose price has increased.
    • Despite the limitations, we believe that this study provides a useful
basis for informed decisionmaking on the problem of packaging and also
provides, insight into the use of regulatory and fiscal measures to reduce
environmental  problems associated with solid waste generation.  While
the estimates of the absolute change in packaging wastes are sensitive
to the restrictive assumptions of the model and should be cautiously
interpreted, the results provide useful conclusions regarding the relative
effectiveness of the alternative policy instruments.,
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    4.2   Selection  of  Policy Instruments
      The  selection for  subsequent  analysis of alternative  regulatory
  and  fiscal  (or  price) policy  instruments which may reduce  some of the
'  undesirable  environmental aspects  of product packaging requires the use of
  judgment.   Since  the perspective of this study is the entire range of pack-
  aging,  the  instruments  selected for analysis were those that have potentially
  broad  applications to the entire range of packaging.  The  policy instruments
  selected  can be divided into  two broad classes',  regulatory and fiscal,
  depending on whether they tend to  dictate desired behavior through the
  law  (regulatory)  or  induce it through the market (fiscal).
      4.2.1   Regulations                         '
      Regulations  have been the most common response of government to   •
  problems  in  environmental quality.  Explicit regulations,  supported by
  effective enforcement,  can induce  the desired behavior by  industry or
  consumers.   Because  of  the high level of predictability associated with
  properly  described and  enforced regulations, they may be especially
  applicable  to solid  waste problems'when quick results are  necessary.
      There  are, however, several drawbacks to regulations.
      (a)  They  are difficult  to write in unambiguous1 language, and may
  therefore be avoided or at least delayed through the legal channels.
      (b)  Since obeying regulations is usually expensive,  there is
  pressure  to  avoid regulations.  As a result, the costs of  effective
  administration  and enforcement may be' high compared':to fiscal incentives.
      (c)  Regulations are frequently enforced in an erratic or even
  lax  manner.                                  •  '       •'    •
      (d)  Assuming they are effective in dictating behavior, regulations
  do not  promise  to provide results  at a minimum cost (excluding administra-
  tive and  enforcement) to society.
      One  regulation  that would have broad application to1 packaging has
  been selected for analysis.   It is conceivable,  however, that for a
  narrower  definition "of  packaging,  other regulations may be more appropriate.
      4.2.1.1 Regulation Requiring the Use of Postconsumer Waste in Product
  Packagi ng.   The conservation  of natural "resources would be'promoted and
  the  need  for disposal sites reduced if there were greater  recycling of
  postconsumer waste.  One way  to promote recycling' is to require it.
                                      57

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Such an approach has been frequently proposed with respect to govern-
ment purchases, and could be extended to other sectors of the economy
if merited.
     For example, government could, require that all  packaging incorporate
at least (x) percent recycled materials.  The percentage could be uniform
across all packaging materials or reflect some assessment of the costs  of
recycling.
     Many industries already do recycle in that they recycle the in-plant
waste from cuttings, trimming, etc. back into the production process.
If these materials were included in the definition of "waste," it is
likely that the effect of the regulation would be simply to induce
greater production of in-plant waste to meet the requirement.  For this
reason "postconsumer" or municipal waste is the only waste product
considered in the analysis.  Several uniform requirements are analyzed
in chapter 5.
     4.2.2  Fiscal Incentives
     Among the several types of fiscal incentives proposed for applica-
tion to problems ip environmental quality, taxes are most often mentioned.
Taxes could be used to promote source reduction of packaging and/or resource
recovery in packaging, thereby reducing the environmental problems associated
with the generation, collection, and disposal of packaging solid waste.
     Beginning with Pigou (ref. 1), economists have argued for the imposition
of a tax on the activities that create external diseconomies (e.g., pollution).
This tax should be equal to the social costs imposed on society by the  activity.
One problem frequently posed regarding the use of such taxes is the
lack of data needed to estimate the magnitude of the social costs.
However, Baumol has recently argued for the establishment of standards
regarding the desired levels of environmental quality and the imposition
of taxes on the offending activities sufficient to reach the standard.
He cites the case for the use of a corrective tax over regulation, as
a means of meeting the standard, thus: "...it promises to be operational
because it requires far less information for its implementation.  It
utilizes global measures and avoids direct controls with all of their
heavy administrative costs and their distortions of consumer choice and
inefficiencies.  It does not use the police and the courts as the prime
instrument to achieve the desired modification of the outputs of the
                                   58

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 economy.  Its effects are long lasting, not depending on  the vigor of
an enforcement agency, which all too often proves  to be highly transitory.
...it need not add to the mounting financial  burdens of the state and
local governments.  Finally, it can be shown that, unlike  any system
of direct controls, it promises, at least in principle, to achieve
decreases in pollution or other types of damage to the environment at
minimum cost to society (ref.  2)."                                '        •
     The tax base selected should be the offensive characteristic of
the product.  For example, the production of electricity from fossil
fuels results in the generation of sulfur emissions.  If the purpose
of a tax is to reduce sulfur emissions, the tax should probably  be placed on
sulfur, emissions not on electricity.  Similarly,  with respect to packaging,  it
is first necessary to identify the offending characteristic of packaging
in order to select the proper base.  Many alternative tax  bases  have
been suggested in the popular literature including:   disposability,
degradability, energy content, natural  resource content or mix,
potential for recycling, volume, and weight.   For  some of  these  bases,
the data do not exist.  Other potential bases are  difficult to define      :
meaningfully and/or suffer from a lack of agreement as to  desirability or
undersirability.  For example, the idea of taxing  "disposability" has      :
been suggested by several  observers.  However, disposability is  not easily
measurable, being dependent on the material and the method of disposal.
Plastics might be considered disposable with incineration, yet in a         .
landfill they may remain unaltered.' But, even assuming that disposability
could be measured, is it desirable?  Is it important that  solid waste
degrade in a landfill?  And if so, how important,  i.e., how much should
society be willing to pay?  Some maintain that it  may be more desirable
if solid waste did not degrade so that landfills would form a more stable
base for building upon, or so that resources discarded today could be
"mined" at some future date.  .Lacking data or a persuasive case for
their selection, many possible tax bases can be dismissed  for this study.
Package weight and the units of packaging are two  of the more frequently
used potential, bases because data are available for these  parameters and,
also, the. social costs imposed on society by packaging are probably
correlated with weight or units.
     If taxes are used, they should be imposed at  the point in the
                                    59

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 production  process where the decisions are made that determine the
 use  of  packaging.  These are the package user industries.  The
 taxing  authority could ascertain the materials the user industries
 purchase  by requiring that the manufacturer of the packaging material
 adequately  describe the material for tax payments purposes on the
 shipping  order or bill of lading.
      The  disbursement of tax revenues is a problem only if the revenues
.are  earmarked for distribution to other levels of government or to
 particular  functions within the Federal Government.  If the revenues
 are  not earmarked, they simply are put into the general fund and
 treated like any other tax revenue.  If they are earmarked, then the
 problem is  to develop a formula for distributing these revenues.  The
 formula might deal with the level of government that would receive the
 distributed  revenues, the population of the area, the average per capita
 income  and  existing expenditures for solid waste disposal and collection.
 Another problem in the distribution of the tax revenues is to insure
 that  these  distributed revenues are used for the earmarked purposes.
 If the  earmarking requires that they be used for solid waste collection
 and  disposal, then there probably is no way to insure that they are
 actually  used for this purpose so long as the receiving governments
 spend at  least as much on solid waste operations.  If the requirement
 is that these distributed revenues be a supplement to actual local
expenditures, then some enforcement mechanism is necessary to see that
 these funds actually increase expenditures on solid waste rather than
simply  supplanting local funds.
     One  of the drawbacks to the use of taxes is the problem of pre-
dicting the outcome.  While analysis prior to the institution of a
tax can provide an important starting point, the need for adjustment
•in the  tax rate should be anticipated.
     Three possible tax bases are discussed below and analyzed in
chapter 5.
     4.2.2.1  Two Taxes on Packaging Weight.  A tax per pound or tonne
on all products, packaging included, has been proposed in several quarters
as a means of providing an incentive to producers to reduce the quantities
of packaging "which must ultimately be disposed of..." (ref. 3) and to raise
revenues  to finance a more advanced solid waste management system.
                                   60

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     The tax could be imposed on all packaging regardless of the
materials used, imposed at different rates on different materials if
the social costs of materials are found to vary among materials, or
only on the portion of the packaging that represents virgin materials
inputs, in order to encourage recycling.
     A per tonne tax on packaging and a per tonne tax on the packaging
that excludes the portion consisting of materials recycled from post-
consumer waste are both analyzed in chapter 5.  Several tax rates are
used to observe the sensitivity of the impacts of the tax to alternative
tax rates.
     4.2.2.2  A Tax on Containers.  A tax on the unit of rigid packaging
(container) has been suggested by some observers as a means of reducing
overpackaging and encouraging a shift to fewer, larger containers which
have more volume per unit of container weight than small containers.
Products such as toothpaste which are frequently packaged in a tube in
a box (for ease of stacking and protection of the tube from unsightly
dents or punctures) would be taxed as two containers.  The tax would
be neutral as to material types, whereas a tax on weight favors the
materials that have the highest cost per tonne.
     Several- tax rates using containers as a base have been selected
for analysis in order to provide a range of data on the responses
projected.
4.3  Methodology for Evaluating Policy Instruments
     The approach used to evaluate the alternative packaging policy instru-
ments-Is" cost-effectiveness analysis.  This approach implies the acceptance
of the objectives of a program for controlling product packaging and
confines the analysis to determining the costs and decree of effective-
ness of the policy instrument in promoting the objective.
     The'measures for evaluating the effectiveness of an instrument were
developed from the major Federal solid waste legislation (refs. 4,5).
The measures for evaluating costs were based on economic theory.  The
evaluations are approached from the perspective of society as a whole.
     4.3.1  Measures for Evaluating Effectiveness
     Two criteria are used to evaluate the .effectiveness of the
alternative instruments:  the projected impacts of the instruments on
(a) the generation of packaging wastes and on (b) the utilization of
virgin materials by the packaging industries.
                                    61

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      4.3.1.1   Solid Waste Generation.  The Solid Waste Disposal Act
 expresses,  among  other  things,  the  intent of Congress to promote the
 conservation  of natural  resources by  reducing the generation of solid
 wastes.   The  Resource Recovery  Act  of 1970 specifically identifies
 packaging as  a component of  solid waste where reductions are sought.
      Packaging waste generation  is  measured as a flow per unit of time
 (e.g.,  tonnes per year).  Column 2  of table 19 summarizes the estimated
 1970  rates  of packaging wastes  generation from residential sources.
'Reductions  in these rates would, all  other things being equal, promote
 the objectives of the legislation cited above.
      4.3.1.2   Natural Resource^  Utilization.  The conservation of
 natural  resources by reducing the generation of waste and by pro-
 moting  the  recovery and utilization of potential resources in waste
 is also  a purpose of the acts cited above.
      Resource utilization is measured as a flow per unit of time.
 Column  3 of table 19 presents estimates of the 1970 rates of natural
 resource utilization for production of the materials used to package
 consumer products.  Currently there is no significant recovery and reuse
 of waste consumer product packaging materials.  Promotion of the recovery
 and reuse of  the  resources in solid waste for packaging consumer products
 and reductions  in the utilization of  natural resources for packaging
 applications  would, all  other things  being equal, promote the objectives
 of the Solid  Waste Disposal  Act  and Resource Recovery Act of 1970.
      4.3.2  Measures for Evaluating Costs
      Costs  are  the losses to society  attendant to the imposition of
 a policy instrument.  The major  costs  are the permanent losses due to higher
 product  prices.   However, because employment impacts are always of
 interest, this  criterion is  also included.
      4.3.2.1   Product Prices and Consumer Surplus.  From a perspective
 of the welfare  of society, prices have at least two important dimensions.
 First, they affect the  standard  of  living.  Higher prices, all other
 things being  equal, mean reductions in the amount of goods and services
 that  consumers  can purchase with a  fixed income.  Since the distribution
 of consumption  expenditures  varies  by income group, it can be anticipated
 that  the  incidence of a  packaging strategy that raises prices will
 vary  across income groups.   As  shown  in table 20, lower income groups
 spend proportionately more of their budget on food and tobacco than
                                   62

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      Table 19.  Rates  of solid waste  generation and natural  resource
             utilization  for consumer  products packaging,  1970

                                                  Natural resource  utilization
                        Solid waste                                   Energy*
                        generation          Raw materials      (equivalent million
Packaging material
Paper
Plastics
Glass
Steel
Aluminum
Total
(thousand tonnes)
9,590
1 ,460
10,203
5,989
516
27,758
(thousand tonnes)
7,223f
2,952
12,025
9,760
2,962
34,922
kilowatt-hours)
23,497
1 ,942
26,334
19,374
8,859
80,005
     *For material manufacture.
     tDoes  not include waste  paper.

     Source:   Solid waste  data  from Research  Triangle Institute;  natural
resource utilization data  extracted from Table 2-3.
Table  20.   Distribution  of family expenditures by income  class, 1960-61

Percent of
families
1
Lowest
24.0
2
25.1
3
27.8
4
13.4
5
6.8
6
Highest
2.0
Expenditure" category
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
IX.
X.
XI.
XII.

. Food and tobacco
Clothing, accessories, and jewelry
Personal care
Housing
Household operation
Medical care expenses
Personal business
Transportation
Recreatior,
Private education and research
Religious and welfare activities
Foreign travel and other, net

25.6
5.9
2.4
26.9
14.0
7.1
2.3
7.3
2.6
.4
3.5
2.0
100.0
23.5
7.4
2.4
23.5
12.6
5.5
3.8
12.3
3.5
.5
3.6
1.4
100.0
22.0
8.0
2.3
22.7
12.5
5.2
4.7
12.5
3.8
.7
4.1
1.5
100.0
21.2
8.8
2.2
21.8
12.0
4.9
5.3
12.9
4.1
.8
4.3
1.7
100.0
19.3
9.2
2.1
21.2
12.0
4.9
5.6
12.7
4.5
1.5
5.0
2.0
100.0
15.9
8.9
1.7
21.9
12.4
4.5
6.0
10.4
4.0
2.0
8.8
3.5
100.0
      Source:' Developed by the Research Triangle Institute from'data presented in Bureau of Labor
  Statistics, Survey of Consumer Expenditures, 1960-61.
                                       63

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do the higher income groups.  Lower, income groups also allocate larger
shares of their incomes to consumption expenditures rather than savings
compared to higher income groups.   Since the majority of packaging
is used to package food items, any strategy that raises the cost of
packaging in general is therefore likely to weigh most heavily on
the lower income groups.
     Secondly, prices provide information about the value or worth of
products to consumers.  For example, if a consumer is willing to pay
30 cents for a loaf of bread, then the bread must be worth at least
30 cents to him.  If, however, the bread actually sells for 25 cents
per loaf, this consumer would be enjoying a "surplus" of 5 cents per
loaf.
     The concept that shows the relationship between product prices
and a consumer's willingness to purchase a product is a demand curve.
Assume, for example, that we ask a consumer how many loaves of bread
he will purchase at prices of 60 cents, 50 cents, 40 cents, 30 cents,
20 cents, and 10 cents per loaf and that we array this information graph-
ically—assume perfect divisibility of prices and product.  A demand
curve for bread for this individual can thus be constructed (see
figure 13).  A market demand curve can be developed by horizontally
summing all individual demand curves.  The area under this demand
curve is a measure of society's maximum value for the quantity in
question.  In figure 14, that value is the sum of areas A, B, and C
for quantity Q,.  Now assume a market price PQ-, the quantity purchased per
unit is QQ and the total expenditures are area A.  The total amount that
consumers would be willing to pay (A + B) minus what they do pay (A)
is a measure of the "consumer surplus" (B) they enjoy.  Higher prices
imply a reduction in consumer surplus.  For example, suppose the effect
of a packaging strategy is an increase in price of a product from PQ
to P-, (fig. 15).  The quantity purchased would decrease from QQ
to Q-,.  Consumer surplus would decrease from A + B + C to C, or simply
by A + B.  Part of the decrease (A) is  due to the increase in expenditures
and is equal to the change in price times the amount still purchased.
The other part (B) of the decrease is that lost on the quantities no
longer purchased at the higher prices (CL - Q-,).
                                    64

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Price
(cents
 per
loaf)
  60
  50
  40
  30
  20
  10
Quantity
demanded
   0
   1
   2
   3
   4
   5
3
o:
£
60
50
40
30
20
10
 0
                          012   3456
                          LOAVES PER  WEEK
              Figure 13.  Demand curve.
    o
    (£
    Q.

                      QUANTITY
             Figure  14.  Consumer surplus.
                          65

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        UJ
        o
        cr
        a.
                                Q.
                             QUANTITY
                  Figure  15.  Losses in consumer surplus
                         from own-price increase.
     The entire area (A + B) can be interpreted as the amount of money
that society would have been willing to pay to avoid the price increase
from Pg to P-,.
     If the basis for the price increase was the imposition of a specific
tax, then the area of the rectangle A is a transfer of income from consumers
to government, and the triangle B is the only loss to society.
The implicit assumption is that the costs imposed on society by the
quantity (L, - Q-, are at least equal to the area of triangle B.  In
the case of a regulation that increases product prices from PQ to P-,, the
entire area A + B (the total loss in consumer surplus) must be compared
with the benefits of reducing consumption from QQ to Q-,.
     4.3.2.2  Employment.  In an economy committed to achieving full
employment, reductions in the employment in some industries are expected
to be offset by increases in the employment in other industries as a
result of the application of the fiscal and monetary policy by the
Federal Government.  Nevertheless, even transitory reductions in employ-
ment can create temporary hardships on those affected.
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     4.3.3  Cost-Effectiveness Comparisons
     The independently projected values  for the costs  and  effectiveness
of a policy instrument must be related in order to provide an estimate
of the net changes in the welfare of society.   Theoretically, such  an
estimate can be made by subtracting any  costs  created  by the instrument
from the benefits that it generates.
     The implication of the solid waste  legislation is that the  price of
collection and disposal of solid waste and  the prices  of natural  resources
do not reflect all the costs to society  attendant  to solid waste  genera-
tion or natural resource utilization.   If these services and products were
fully costed, there would be less waste  generated  and  resources  extracted.
However, the available data do not provide  any satisfactory measure of
these social costs; hence, there is no completely  satisfactory way  of
valuing the measures of the effectiveness in dollar terms.
     By dividing the cost of a policy instrument,  measured in this  study
as the losses in consumer surplus, by each  value for each  measure of
effectiveness, it is possible, however,  to  provide a relative comparison
of the cost-effectiveness across policy  instruments.  Although  it is not
possible to say whether society would be better off with or without a
policy instrument for controlling packaging, if the effectiveness of
two policy instruments are being compared,  it is possible  to identify
the policy instrument that provides benefits at the least  cost  per  unit
of effectiveness.  Since cost is successively divided  by several  values
for effectiveness, the resulting values  are not additive.
     4.4  Packaging Model
     A model of consumer products packaging has been developed  to provide
quantitative estimates of some of the more  significant impacts  of various  :
regulatory and fiscal instruments.  The  model  is a comparative  statics  one,
designed to compare "with and without" the  policy  instrument using  1970
values as a benchmark.
     In its simplest form, the model, consists  of a set of  inputs, outputs,
and a structure for generating the output estimates.
     Although -the model is constructed to provide  product-by-product
analyses for the 30 consumer products used  in this study,  its primary
purpose is to provide aggregate estimates of the impacts of specific
instruments.  Any implications for a particular product should  be cautiously
interpreted.
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     4.4.1  Model Input
            •^•i^^A^^^B^MMH^^^M           ^
     The mode] is designed to accept as input one or more of the following
policy instruments applied to each of nine package material  types:
     (a)  A tax per tonne on packaging;
     (b)  A tax per unit on rigid packaging;
     (c)  A tax per tonne on packaging exempting recycled materials;
     (d)  A regulation requiring the use of a minimum amount of recycled
          materials in product packaging, by share of package weight.
     4.4.2  Model Output
     The output of the model consists of estimates of the values for the
following packaging system parameters before and after the imposition of
a policy instrument:
     (a)  Weight of solid waste packaging by material;
     (b)  Weight of major virgin materials used in the manufacture  of
          each packaging material;
     (c)  Weight of additional recycled materials used by material;
     (d)  Equivalent kilowatt-hours of energy used to produce each  material;
     (e)  Employment in the packaging industries;
     (f)  Dollar value of tax revenues;
     (g)  Consumer expenditures for each consumer product;
     (h)  Price increases in each consumer product;
     (i)  Losses in consumer surplus.
     4.4.3  Model Structure
     The packaging model consists of several interrelated elements  that
transfer a policy instrument to estimates of the values for the output
parameters.  A flow diagram is presented and the major elements of the
model are discussed in appendix C.

                              REFERENCES

1.   A. C. Pigou.  The Economics of Welfare.  London:  Macmillan and
          Co., Ltd., 1920.
2.   S. J. Baumol.  "On Taxation and the Control of Externalities."
          American Economic Review LXII (June 1972):219.
3.   S.3058, Solid Waste Management Act of 1972.
4.   Solid Waste Disposal Act of 1965.
5.   Resource Recovery Act of 1970.
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    Chapter 5:  ANALYSIS OF-REGULATORY AND FISCAL POLICY  INSTRUMENTS

5.1  Introduction
     An analysis of the effectiveness and costs of one regulation and three
fiscal policy instruments that have potential  application to packaging is
presented in this chapter.  The methodology and packaging model  presented in
chapter 4 and appendix C provides the basic framework for the analysis.   It
should be reiterated here, however, that the measures of  cost and effectiveness
used in this analysis are not all inclusive.  Nor are the projected impacts
precise estimates; they are rather tendencies  to move in  various directions
toward the values estimated.
5.2  Regulation Requiring the Use of Postconsumer Waste in Product Packaging
     Recycling of postconsumer waste would tend to promote the conservation
of natural resources and lessen the need for solid waste  disposal sites.
One way to promote recycling of solid waste by the packaging industries  is
to require that all packaging.be composed of a minimum amount (by weight)
of materials recycled from postconsumer waste.  The regulation could be
specific by material and consumer product or could be applied broadly across
all packaging materials and consumer products.  For this  study,  three uniform
regulations have been examined:  10 percent, 20 percent,  and 30  percent.
     A regulation.to use postconsumer wastes in lieu of virgin materials
for the manufacture of packaging materials would raise the average cost  of
raw materials inputs.  The increase .in cost would depend  on the  differences
in costs of recycled and virgin materials and the level of the regulation.
Because there are no markets in which postconsumer wastes are sold currently,
tentative supply functions were developed as described in chapter 4.  The
projected impacts of these regulations should be cautiously interpreted.
     The analysis indicates that each of the three regulations examined
would cause only minimal reductions in the use of packaging.  The highest
regulation examined, 30 percent, would reduce the total amount of packaging
only slightly more than 1 percent (see tables  21 and  22)  because the regu-
lation, while: it would raise the average cost of inputs to packaging materials
manufacture-as higher-cost recycled materials are substituted for virgin
materials, would have only a small effect on finished package costs.  This
is because raw material inputs to packaging material manufacture account
                                    69

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                               7
Table 21..  Consumption  of packaging by consumer  product,  1970:
      Regulation  requiring the use of recycled materials
                       (thousand tonnes)
Recycling regulation
(percentage recycled materials as a
Consumer product share of packaging weight)

Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flours, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Total
10
734
1.138
456
1,484
34
204
736
796
285
3,022
4,184
1,140
266
3,302
101
273
246
1,919
571
96
16
234
274
129
180
269
122
364
797
4,301
27,672
20
729
1,132
456
1,483
34
203
731
796
285
3,021
4,180
1,137
264
3,265
101
271
246
1,909
571
96
16
233
273
129
180
269
122
357
797
4,301
27,585
30
723
1,127
456
1,481
34
203
725
796
285
3,019
4,176
1,135
263
3,229
101
269
246
1,899
571
96
16
232
273
129
179
269
121
351
797
4,300
27,499
       Source:   Research Triangle  Institute
                                70

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Table 22.  Reductions  in the  consumption of packaging by consumer product,
       1970:  Regulation requiring the use of recycled materials
            (percentage decrease  in the weight of packaging)
Recycling regulation
(percentage recycled materials as
Consumer product a share of packaging weight)

Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
.Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages .(12)
Candy, and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
.Soaps and Detergents (19)
.Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetic and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
• Total
10
0.8
0.5
0.0
0.1
0.2
0.2
0.8
0.0
0.0
0.1
0.1
0.2
0.5
1.1
0.1
0.7
0.0
0.5
0.0
0.3
0.4
0.3
0.1
0.0
0.3
0.0
0.2
1.7
0.0
0.0
0.3
20
1.6
1.0
0.0
0.3
0.4
0.4
1.5
0.0
0.0
0.1
0.2
0.4
1.1
2.2
0.3
1.4
0.1
1.1
0.0
0.5
0.8
0.7
,0.2
0.0
0.7
0.0
0.5
3.4
0.0
0.0
o:e
30
2.4
1.5
0.0
0.4
0.6
0.6
2.2
0.0
0.0
0.2
0.3
0.6
1.6
3.3
0.4
2.0
0.1
1.6
0.0
0.8
1.2
1.0
0.3
0.0
1.0
0.0
0.7
5.1
0.0
0.0
0.9
           Source:  P^esearch Triangle  Institute
                                    71

-------
  for  only  a small share of total costs; except for plastics, the share is
 less  than  .10 percent; the remainder of cost is due to processing and
 fabrication.
      Based on the supply functions for recycled materials in the packaging
 model, the raw material costs of steel and paper would be most sensitive
 to a  regulation to use postconsumer waste in product packaging.  A regulation
 of 30 percent for example, would increase the raw material costs of steel by
 172 percent and those of paper 135 percent (table 23).  The raw material cost
 of aluminum, on the other hand, shows the smallest increase, 11 percent for
 a 30  percent regulation; plastics and glass raw material costs are increased
 57 and 90  percent, respectively.  However, taking into account both the
 increase in the raw material costs and the share that these costs represent
 of finished packaging costs, plastics costs are most affected, aluminum and
 paper the  least.  The effect of the regulation, then, should be a better
 competitive position of aluminum and paper against the other three materials;
 steel and  glass would maintain their same position relative to each other,
while the position of plastics would fall relative to all materials.
      The distribution of the reductions in the use of packaging due to the
 increase in raw materials costs is shown in table 24.  The reductions consist
 of those caused by decreases in the utilization of packaging for a consumer
 product (substitution effect) and those caused by decreases in the quantity
demanded of a product by consumers as a result of the increase in product
prices (consumption effect).  The substitution effect is most responsible
 for reductions in the use of packaging for Other Beauty Aids, Baked Goods,
Produce, and Pesticides as producers reduce packaging and/or substitute
 lighter for heavier packaging.  The consumption effect is most responsible
for the reductions in consumer purchses of Canned Foods, Pet Foods, Candy
and Chewing Gum, Other Household Supplies, and Cosmetics and Hand Products.
     5.2.1   Effectiveness
     The quantities of reductions of wastes and resource utilization are
summarized  in table 25.
     5.2.1.1    Solid Waste Generation.  The regulation is expected to cause
only minimal  reductions  in the generation of packaging wastes because of the
small  impacts on packaging costs.  For the highest regulation evaluated, 30
percent, the annual  reduction is projected at 259,000 tonnes (table 26), or
                                    72

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    Table  23.   Projected increases in  the  cost of raw  material inputs,
                  1970:   requirement to  use recycled materials
Packaging
material
Paper
Plastics
Glass
Steel
Al uminum
Average cost
per tonne
of finished
packaging,
• dollars
'410
1.297
204
625
1,015
Average cost per
tonne of raw
material inputs,
dollars
6
344
16
25
81
Recycling regulation
(percentage recycled materials as
a share of packaging weight)
10
44.9
19.1
5.6
57.4
3.5
20
89.6
38.2
16.8
114.8
7.0
30
134.5
57.2
89.6
171.9 '
10.5
                   Source:  Research Triangle Institute.
     Table  24.   Distribution of  the  reductions  in packaging between  the.
consumption and substitution effects:   Requirement  to use  recycled  materials
                                 (percentage share)
       Consumer product
                                                   Recycling regulation
                                               (percentage recycled materials as
                                                 a share of packaging weight) •
                                       10
                                                          20
                                                                              30
                               Consumption  Substitution  Consumption Substitution  Consumption Substitution
                                 effect   .  effect      effect     effect      effect      effect
Baked Goods (1)
Dairy Products '(2)
Frozen Foods (3) '
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood" (5)
Fresh and Cured. Poultry (6)
Produce (7) 	
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12) '
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beautry Aids (28)
Other Health Aids (29) • •
Other General Merchandise (30)
11.4
32.0
0.0
30.8
42.9
15.0 •
14.7
100.0
0.0
100.0
100.0
; 100.0
68.5
100.0
33.3
100.0
100.0
' 48.1
0.0
0.0
7.3
100.0
54.5
0.0
100.0
0.0
100.0
54.7
0.0
0.0
88.6
68.0
0.0
69.2
57.1
85.0
85.3
0.0
0.0
0.0
0.0
0.0
31: 5
0.0 '
66.7
0.0
0.0
51.9
0.0
100.0
92.7
0.0
: 45.5
0.0
0.0
0.0
0.0
45.3
0.0.
100.0
11.5
31.3
0.0
34.6
43.9
17.9
14.1
100.0
0.0
100.0
100.0
100.0
68/5
100. 0
32.0
100. C
lOO.'O
47.7
0.0
'o.o
7.4
100.0
54.5
0.0
100.0
. 0.0
100.0
54.4
0.0
0.0 -
88.5
68.9 .
0.0
65.4
56.1
82.1
85.9 .
0.0 •
0.0
0.0
0.0
'• 0.0
31.5 '
0.0
68.0
0.0
0.0
52.3
0.0
100.0
92.6
0.0
45.5
0.0
0.0
0.0
0.0
45.6 ,
0.0
100.0
11.5
31.1
0.0
33.3
43.3
16.9
13.9
100.0
0.0
100.0
100.0
100.0 .
67.9
100.0
29.7
100.0
100.0
48.1
0.0
0.0
7.4
100.0
54.5
0.0
99.0
' 0.0
100.0
54.0
0.0
0.0
88.5
. 68.9
0.0-
66.7
' 56.7
83.1
86.1
0.0
0.0
0.0
0.0
0.0
32.1
0.0
70.3
0.0
0.0
51.9
0.0
100.0
92.6
0.0
45.5
0.0
1.0
0.0
0.0
46.0
0.0
100.0
     Source:  Research Triangle Institute.
                                           73

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          table 25.   Summary of effectiveness,  1970:
      Regulation  requiring  the use  of recycled materials
      Measures of effectiveness
                                             Recycling regulation
                                       (percentage recycled materials  as
                                          a share of packaging weight)
                                           10
              20
    30
Reductions  in solid waste generation
    (thousand tonnes)                        87         173

Increases  in the consumption of  post-
    consumer waste materials
    (thousand tonnes)                     2,774       5,529
Reductions  in raw materials
    consumption (thousand tonnes)
(4,191)     (8,352)
  Paper packaging                         1,015      2,033
  Plastics  packaging                        305        606
  Glass packaging                         1,232      2,459
  Steel packaging                         1,338      2,663
  Aluminum  packaging                        301        601

Reduction in energy utilization
    (equivalent million kWh)                (247)       (494)
                          259
  8,272


(12,486)

  3,025

    907

  3,681

  3,973

    900


   (740)
Paper packaging
Plastics packaging
Glass packaging
Steel packaging
Aluminum packaging
68
7
60
95
17
135
14
121
190
35
202
20
181
285
52
     Source:  Research Triangle  Institute.
    Table 26.   Reductions in  solid waste generation,  1970:
      Regulation requiring  the use of recycled materials
                        (thousand tonnes)
Recycling regulation

Packaging


Paper
Plastics
Glass
Steel
Aluminum
Total
(percentage
a share

10
28 .
5
23
29
1
87
recycled materi
als as
of packaging weight)

20
55
10
47
59
2
173

30
82
15
70
88
3
259
           Note:  Due to rounding, sums of columns may not
       equal totals shown.
           Source:  Research Triangle Institute.
                                   74

-------
 1  percent  of  the total generation of packaging wastes prior to a regulation.
 The  largest reductions are projected in the amounts of glass, steel, and
 paper  packaging, which combined account for 95 percent of the total reductions,
 The  usage  of  plastics and aluminum for packaging is only slightly affected by
 the  higher raw material costs.
     Substantial increases are projected, however, in the use of postconsumer
 waste  materials. 'For example, with a regulation of 30 percent, the packaging
 industries are projected to consume 8,272,000 tonnes of materials, at 1970
 rates,  from postconsumer waste (table 27).  This amount is equal to 30 percent
 of the  total  amount of discarded packaging.  The greatest increases would be
 in the  use of cullet, waste paper, and scrap steel since these materials are
 the  major  packaging materials.
     5.2.1.2   Natural Resource Utilization.  The utilization of natural
 resources  for packaging materials manufacture would decline in almost direct
 proportion to the  level of the regulation.  Largest reductions in natural
 resource utilization would be for glass sand, wood pulp, and iron ore and
 agglomerates  (table 28).  The largest energy savings are reported for paper
 and  glass  manufacture.  However, all estimates of energy savings are over-
 stated  since  the use of energy for recycling solid waste is not included in
 the  estimates.
Table 27.  Increases in the consumption of postconsumer waste materials for
product packaging, 1970:  .Reflation, requiring the use of recycled materials
                            (thousand tonnes)
Packaging
material
Waste paper
Waste plastics
Cullet
Steel scrap
Aluminum scrap
Total
Recycled r?rv..ilation
(percentage recycled materi
a share of packaging wei
10
956
145
1,018'
596
59
2,774 .
20
1,907
290
2,031
1,186
118
5,529
als as
ght)
30
2,852
433
3,040
1,770
177
8,272
                Source:  Research Triangle  Institute.
                                    75

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Table 28.  Reductions in natural resource consumption, 1970:
     Regulation requiring the use of recycled materials
                     (thousand tonnes)
Packaging
material
Paper








Plastics




Glass







Steel






Aluminum








Summary
totals
Weight of
Amount of
Source:
Note:
Natural resource Inputs
Raw materials
Wood pulp
Waste paper
Chlorine
Caustic
Soda ash
Sodium sulfate
Utne
Energy (equivalent million kWh)
Raw materials
NLG feed stocks
Field condensates
Refinery feed stocks
Energy (equivalent million kWh)
Raw materials
Glass sand
Limestone
Soda ash
Feldspar
Prepared saltcake
Water for dust control
Energy (equivalent million kWh)
Raw materials
Iron ore and agglomerates
Scrap
Coke
Fluxes
Mill cinder and scale
Energy (equivalent million kWh)
Raw materials
Bauxite
L1me makeup
Soda ash makeup
Petroleum coke
Pitch
Cryolite
Aluminum trifluoride
Energy (equivalent million kUh)

raw materials (thousand tonnes)
energy (equivalent million kWh)
Research Triangle Institute.
Due to rounding, sums of columns
Recycling regulation
(percentage recycled materials as
a share of packaging weight)
10

657
274
13
15
8
32
16
68

182
11
112
7

694
227
226
79
1
5
60

617
313
248
142
18
95

231
6
25
27
9
2
1
17

4,191
247

may not equal
20

1,311
545
26
29
16
65
31
135

363
. 21
222
14

1,385
453
451
158
2
10
121

1,228
624
493
283
35
190

460
12
51
54
17
4
3
35

8.352
494

totals shown
30

1.960
816
38
44
23
97
47
202

543
32
332
20

2,073
678
675
236
3
16
181

1,832
931
736
422
52
285

689
19
76
BO
26
6
4
52

12.486
740


                              76

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     5.2.2  Costs
     The prices of all consumer prices are expected to increase only
moderately, usually less than 1 percent even at the highest regulation
(30 percent).  The average increase, as shown in table 29, using 1970
current consumption expenditure distribution of weighting is only 0.2
percent for the 30 percent regulation.  The products whose prices would
be most sensitive are Canned Foods, Soft Drinks, and Pet Foods because
of the large share of steel  can cost in their total packaging costs.
     The losses in consumer surplus due to higher prices average about
$1, $2, and $3 per capita at 1970 rates for the three regulations (10,
20, 30 percent), respectively (table 30).   The largest losses in con-
sumer surplus are projected for consumers  of Other General Merchandise
and Canned Foods.  Employment losses are estimated at 4,000 for the 30
percent regulation.  However, increases in employment in the recycling
industries are not included.
     5.2.3  Cost-Effectiveness Comparison
     The cost- of the regulation is the estimated loss in consumer surplus
(table 31).  The physical measures of effectiveness have each been divided
into costs in order to provide a relative  measure of the cost of providing
the various benefits.  Since no attempt has been made to allocate the costs
across the measures of effectiveness, the  cost per unit of effectiveness
values are not additive.  For all three recycling regulations the cost
per unit of effectiveness is fairly constant.
     5.3  Two Taxes on' Packaging Height (Fiscal Incentive)
     A tax on the weight of packaging would tend to reduce the quantitites
of packaging utilized for packaging consumer products, thereby conserving
natural resources and reducing the solid waste management costs.  It would
also raise revenue.  I.f the portion of packaging representing recycled
materials were not taxed, then for any tax rate, less reductions in solid
waste and greater reductions in natural resource utilization "would be
expected in comparison to a tax without the exemption.  Both possible tax
bases are analyzed here.
     The unit of weight on which the tax is assumed to be imposed is the
                                     77

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Table 29.  Increases  in  the'consumer product prices,  1970:
    Regulation  requiring the use of recycled materials
                    (percentage increases)
Recycling regulation
(percentage recycled materials as
Consumer product a share of packaging weight)

Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Weighted average
10
0.10
0.06
0.07
0.03
0.03
0.03
0.08
0.02
0.02
0.27
0.46
0.13
0.17
0.55
0.04
0.37
0.03
0.22
0.30r
0.18
0.01
0.08
0.05
0.05 .
0.16
0.15
0.14
0.27
0.07
0.03
0.07
20
0.19
0.12
0.14
0.07
0.07
0.06
0.15
0.04
0.04
0.54
0.91
0.27
0.34
1.11
0.09
0.74
0.05
0.44
0.59
0.35
0.02
0.17
0.09
0.10
0.33
0.30
0.28
0.54
0.13
0.07
0.14
30
0.29
0.18
0.20
0.10
0.10
0.09
0.22
0.05
0.06
0.81
1.37
0.40
0.50
1.66
0.13
1.11
0.08
0.66
0.89
0.53
0.03
0.25
0.13
0.15
0.49
0.44
0.42
0.80
0.20
0.10
0.20
      Source:  Research Triangle Institute
                              78

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Tab.le  30.   Consumer surplus  losses  and employment reductions, 1970:
          Regulation requiring the use of recycled materials
Recycling regulation
(percentage recycled materials as a
share of packaging weight)

10
20
30
Consumer surplus losses (million dollars)
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood
Fresh and Cured Poultry (6)
Produce (7)'
Distilled Spirits (8)
Wine- (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Total
Employment reductions (thousands)
Paper
Plastics
Glass
Steel
Aluminum
Total
$ 8
7
4
8
(5) 0
1
8
1
0
17
14
4
5
34
1
4
2
15
5
2
0
2
1
0
1
2
1
1
2
65
$216

0
0
1
0
0
1
$ 17
15
8
15
0
2
16
3
1
34
29
7
9
67
2
8
5
30
10
3
0
4
1
1
3
4
2 ;
3
4
131
$431

0
0
1
1
0
3
$ 25
22
11
23
0
3
23
4
1
51
43
11
14
100
3
11
7
45
15
5
0
6
2
1
4
5
3
4
6
196
$645

0
0 ^
2
1
0-
4
          Source:  Research Triangle Institute.

          Note:  Due  to rounding, sums of columns may not equal totals shown.


                                    79

-------
 tonne.  The four tax rates used and conversions to English units are shown
 below:
      $10/tonne  (: 0.5 cents/pound)
      $22/tonne  (: 1.0 cents/pound)
      $50/tonne  (: 2.3 cents/pound)
      $100/tonne  (: 4.5 cents/pound)
             Table 31.   Cost-effectiveness  comparison,  1970:
            Regulation  requiring the use of recycled materials
                                              Recycling regulation
                                      (percentage recycled materials as a
                                          share of packaging weight).
                                           10          20          30
Cost
   Loss in consumer surplus
     (million dollars)                    $216        $431         $645
Cost/Effectiveness
   Reductions in solid waste generation
     (dollars per tonne)                 2,482       2,491        2,490
   Increases in the consumption of
     postconsumer waste materials
     (dollars per tonne)                    78          78          78
   Reductions in raw materials con-
     sumption (dollars per tonne)         (52)        (52)         (52)
        Paper packaging                    212         212          213
        Plastics packaging                 708         711          711
        Glass packaging                    175         175         175
        Steel packaging                    161         162          162
        Aluminum packaging                 718         717          717
   Reduction in energy utilization
     (dollars per thousand kWh)            874         872          872

     Source:   Research Triangle Institute
                                     80

-------
     A tax on packaging wi.th the exemption for recycled materials would
shift the demand for recycled materials, possibly causing the substitution
of recycled for virgin materials.  Because of the tentative nature of the
demand and supply functions for recycled materials developed in appendix C,
these results should be interpreted as the type of incentive effects such
a tax could have.
     At tax rates up to $22, the reductions in the use of packaging would
be small, less than 2 percent.  For all tax rates, the tax without the
exemption causes more reductions in the use of packaging than, the tax with
the exemption.  In the aggregate, however, the differences are not very
significant.  The consumer products whose packaging would be most sensitive
to a tax on weight are Fresh and Cured Fish and Seafood, Pesticides, Other
Beauty Aids, and Baked Goods (tables 32 through 35).
  ;   As shown, in table 36, as the tax rate is increased, first glass then
the other materials except plastics would be recycled into packaging.
Plastics are not recycled due to the high supply price used in the model.
     Most of the reductions in packaging are due to shifts in packaging and
not to reductions in consumer spending on packaged products (tables 37 and
38).
     5.3.1  Effectiveness
     The quantities of reductions of wastes and resource utilization are
.summarized in tables 39 and 40.
     5.3.1.1   Solid Waste Generation.  A tax on packaging of $22 per tonne
is projected to reduce packaging waste generation 395,000 to 441,000 tonnes
annually, depending on whether recycled materials are exempted or not (tables
41 and 42).  Most of .the reduction would be for paper, glass, and steel.
     If recycled materials are exempted, the increase in the consumption of
postconsumer waste materials would be 14 times greater than the reductions
in solid waste generation for a $22 per tonne tax.  Glass would be recycled
in the greatest quantitites (table 43).
     5.3.1.2   Natural Resource Utilization.  With a tax on packaging, the
only source of reductions in natural resource utilization is due to the
reductions in the use of packaging.  If recycled materials are exempted,
then an additional source of reductions in natural resource utilization
is possible—the substitution of recycled for virgin material inputs to
packaging manufacture.  As shown in tables 44 and 45, the tax with the
                                     81

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    Table 32.  Consumption of packaging by consumer product,  1970:
                           Tax on packaging
                           (thousand tonnes)
Consumer product
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)

Total
Tax rate (dollars per tonne of packaging)
$10 $22 $50 $100
721
1,127
456
1,480
33
203
724
796
285
3,021
4,177
1,135
265
3,302
101
273
246
1,875
571
95
15
234
273
129
180
269
122
352
797
4,301
t
27,557
698
1,107
456
1,473
31
201
703
795
285
3,018
4,163
1,127
262
3,259
100
272
246
1,811
571
94
14
233
271
129
179
269
122
331
797
4,301

27,318
645
1,061
456
1,457
27
197
653
794
285
3,010
4,132
1,107
256
3,159
99
268
246
1,663
571
92
13
231
268
129
177
269
121
289
797
4,300

26,770
550
982
456
1,428
21
195
565
791
285
2,995
4,077
1,073
246
2,981
98
261
245
1,410
571
87
11
227
263
129
173
269
119
227
797
4,299

25,828
Source:  Research Triangle Institute.
                                  82

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    Table 33.  Consumption of packaging by consumer product, 1970:
        Tax on packaging-v/ith exemption for recycled materials
                          (thousand .tonnes)
Consumer product
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10) .
' Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
• Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
- Hair Products (26) .
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Total
Tax rate (dollars per tonne of packaging)
$10 $22 $50 .$100
721
1,127
456
1,480
33
203
724
796
285
3,021
4,177
1,135
265
3,303
101
273
246
1,877
571
95
15
234
273
129
180
269
122
352
797
4,301
27,561
698
1,107
456
1 474
31
201
703
795
285
3,019
'4,169
1,130
263
3,266
100
272
246
1,835
571
94
' 15 "
233
272
129
180
269
122
333
797
4,301
27,363
657
1,072
456
1,461
28
198
665
795
285
3,013
4,151
1,119
258
3,185
100
268
246
1,748
571
92
14
231
270
129
178
269
121
• 301
797
4,300
26,975
591
1,016
456
1,440
24
195
603
793
285
3,005
4,120
1,099
250
3,061
98
263
245
1,601
571
89
12
228
266
129
176
269
120
255
797
4,299
26,357
Source:  Research Triangle Institute.
                                 83

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Table 34.  Reductions in the comsumption of packaging by consumer productt l'9'70:
                                Tax on packaging
                                   (percent)
Tax rate (dollars per
Consumer product *1Q ^2
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Total
2.6
1.5
0
0.4
4.3
0.7
2.4
0.1
0
0.1
0.3
0.6
0.8
1.1
0.4
0.5
0
2.8
0
1
4.3
0.3
0.4
0
0.4
0
0.3
4.9
0
0
0.7
5.7
3.2
0
0.9
9.5
1.4
5.3
0.1
0
0.2
0.6
i.3
1.8
2.4
0.8
1.1
0.1
6.2
0
2.1
9.4
0.7
0.9
0
1.0
0
0.7
10.4
0
0
.16
tonne of packaging)
$50 $100
12.9
7.2
0
2.0
21.0
3.3
12.0
0.3
0
0.5
1.3
3.0
4.1
5.4
1.8
2.4
0.2
13.8
0
4.9
21.0
1.7
2.1
0
2.2
0
1.5
21.9
0
0
3.7
25.7
14.2
0
3.9
37.7
4.4
23.8
0.6
0
1.0
2.7
6.0
8.0
10.7
3.5
4.9
0.5
27.0
0
9.7
32.0
3.3
4.1
0
4.3
0
2.9
38.5
0
0.1
7.5
     Source:  Research Triangle Institute.


                                       84

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Table 35.  Reductions in the consumption of packaging by consumer product,  1970:
             Tax on packaging*with exemption for recycled materials
                                   (percent)
Tax rate (dollars per tonne of packaging)
Consumer product $1Q $22 $5Q $10Q
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry ,(6) ,
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10) ..
Soft Drinks (IT)
Prepared Beverages (12)'
Candy and Chewing. Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17) :
Other Foods (18)
Soaps and Detergents (19).
Other. Cleaning Supplies. (20)
Pesticides (.21)
Other. Household Suppliers' (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26) ;
Shavrng Products (27)
Other Beauty Aids (28) '
Other Health Aids (29)
Other General Merchandise (30).
Total
2.6
1.5
0
0.4
4.3
0.7
< 2.4.
0.1
0 '
0.1
0.3
0.6
0,8
1.1
0.4
0.5
.0 '
2.7
. o.
1
'4
0.3
0.4
0
0.4
0
0.3
4.9
0 .
0
0.7
5.7
3.2
0
0.9
9.0
1.4
5.3
0.1
0
0.2
0.5
1.0
1.8
2.2
0.8
1.1
,. 0.1
4.9
0
2.1
. . 6.7
0.7
0.8
0
. 0.7
0
0.5
10.0
0
0
.1.4
11.0
6.0
0
1.7
18.4
2.8
10.4
0.2
0
0.4
0.9
2.0
3.6
4.6
1.5
2.3
.2
9.4
0
4.2
12.6
1.4
1.5
0
1.5
0
1
18.8
0
0
2.9
20.2
11.2
0
3.1
30.1
4.3
18.7
0.4
0
0.7
1.6
3.. 7.
6.4'"
8'. 3.
2.8
4.2.
0.4
. 17..0
0
7.6
23.1
2.6
2.8
0
2.7
0
1.8
31.1
0
0.1
5.3
     Source:   Research Triangle Institute.


                                      85

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 Table 36.   Share of recycled materials  Inputs to  packaging,  1970:
      Tax on packaging with exemption  for recycled materials
                               (percent)
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Tax rate
$10
0
0
38.0
0
0
(dollars
$22
8.0
0
50.0
1.0
8.0
per tonne of
$50
30.0
0
50.0
12.0
45.0
packaging)
$100
30.0
0
50.0
32.0
45.0
                  Source:  Research Triangle Institute.
 Table 37.  Distribution of the reductions 1n packaging between  the
      consumption and substitution effects:   Tax on  packaging
                          (percentage share)
Tax rate (dollars per tonne of packaging)
Consumer product
Baked Goods (1 )
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
$10
C*
3.1
15.6
0.0
20.0
3.9
9.1
4.1
100.0
0.0
100.0
100.0
100.0
25.3
100.0
11.4
100.0
100.0
11.3
0.0
0.0
2.6
100.0
53.7
0.0
97.7
0.0
100.0
42.3
0.0
0.0
S*
96.9
84.4
0.0
80.0
96.1
90.9
95.9
0.0
0.0
0.0
0.0
0.0
74.7
0.0
88.6
0.0
0.0
88.7
0.0
100.0
97.4
0.0
46.3
0.0
2.3
0.0
0.0
57.7
0.0
100.0

C*
2.8
15.6
0.0
21.8-
3.5
9.7
3.8
100.0
0,0
100.0
100.0
100.0
24.9
100.0
11.7
100.0
100.0
10.5
0.0
0.0
2.0
loo.o
53.8
0.0
97.9
0.0
100.0
40.3
0.0
0.0
$22
S*
97.2
84.4
0.0
78.2
96.5
90.3
96.2
0.0
0.0
0.0
0.0
0.0
75.1
0.0
88.3
0.0
0.0
89.5
•o.o
100.0
98.0
0.0
46.2
0.0
2.1
0.0
0.0
59.7
0.0
100.0
$50
C*
2.4
14.6
0.0
20.7
2.8
9.5
3.3
100.0
0.0
100.0
100.0
100.0
24.0
ipo.o
10.9
100.0
100.0
9.2
0.0
0.0
1.0
100.0
53.2
0.0
98.1
0.0
100.0
35.6
0.0
0.0
S*
97. 6'
85.4
0.0
79.3
97.2
90.5
96.7
0.0
0.0
0.0
0.0
0.0
76.0
0.0
89.1
0.0
0.0
90.8
0.0
100.0
99.0
0.0
46.8
0.0
1.9
0.0
0.0
64.4
0.0
100.0
$100
C*
1.8
13.0
0.0
20.4
1.9
13.8
2.6
100.0
0.0
100.0
100.0
100.0
22.8
100.0
10.6
100.0
100.0
6.9
0.0
0.0
0.3
100.0
52.6
0.0
98.1
0.0
100.0
26.6
0.0
0.0
S*
98.2
87.0
0.0
79.6
98.1
86.2
97.4
0.0
0.0
0.0
0.0
0.0
77.2
. 0.0
B9.4
0.0
0.0
93.1
0.0
.100.0
99.7
0.0
47.4
0.0
1.9
0.0
0.0
73.4
0.0
100.0
*C = Consumption; S = Substitution.
Source: Research Triangle  Institute.
                                     86

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Table  38.   Distribution of the reductions in packaging between the
       consumption and  substitution  effects:  Tax  on packaging
                  with  exemption for recycled materials
                          (percentage share)
Tax rate (dollars per tonne of packaging)
$10

Baked Goods (1 )
Dairy Products (2)
Frozen Foods (3)
Fresh and Cursd Meat (A]
Fresh and Cured Fish1 and Se-Jf'c-od (5)
Fresh and Cured Poultry (6)
Produce (7) -
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gun (13)
Canned Foods (14)
Cereals, Flour, -and Macaroni (15)
Pet Foods (16) • .' •
Tobacco Products (17)
Other Foods (18)
Soaps and De!.erge:il:. (19)
Other Clean i.-.q Supplies (20) '
Pesticides (21)
Other Household :>up;:lic-s (22)
Packaged Medications (23) ' . .
Oral Hygiene Product; (?.4)
Cosmetics and Hani! Products . (25)
Hair Products (26)
Shavir.i Products (27)
Other Beauty Aids (28)
Other Health Aids (-9!
Other General P.tri-hijncise (30)
C*
3.1
15.6 '
0.0
20'. 0
3:5
9.1
4.1
100.0
0.0
100.0
100.0
1 00 . 0
' 25.3
•100.0
11.4
100.0
100.0
11.1
0.0
0.0
2.5
100.0
52.5
0.0
97.6
0.0
100.0
41.9
0.0
0.0
S*
96.9
84.4
0.0
80.0 •
96.1
90.9
95.9
0.0
0.0
0.0
0.0
0.0
.74,7
0.0
38.6
0.0
0.0
88.9
0,0
100.0 '
97.5
0.0
47.5
0.0
2.4
0.0
0.0
56. 1
0.0
100.0
$22
C*
2.8
10.4
0.0
' 20.7
3.5
9.8
3.8
100.0
0.0
100.0
100.0
100.0
24.6
100.0
10.4
100.0
100.0
10.8
0.0
0.0
2.4
100.0
46.8
0.0
.97.3
0.0
100.0
38.6
0.0
0.0
S*
97.2
84.6
0.0
79.3
96.5
90.2
96.2
0.0
. 0.0
0.0
0.0
O.'O
75.4
.0.0
89.6
0.0
0.0
89.2
0.0
100. 0;
97.6
0.0
53.2
0.0
2.7
O.C
0.0
61.4
0.0
100.0
$50
C*
2.5
14.8
0.0
20.9
2.9
9.5
3.6
100.0
0.0
100.0
100.0
100.0
24.6
100.0
11.2
100.0
100.0
10.3
0.0
0.0
1.9
100.0
45.5
0.0
97.9
0.0
100.0
34.9
0.0
0.0
S*
97.5
85.2
0.0
79.1
97.1
90.5
96.4
0.0
0.0
0.0
0.0
0.0
75.4
C.O
88.8
0.0
0.0
89.7
0.0
100.0
93.1
0.0
54.5
0.0
2.1
0.0
0.0
65.1
0.0
100.0
$100
C*
2.1
13.9
0.0
20.7
2.4
11.0
2.9
100.0
0.0
100.0
100.0
100.0
24.5
100.0
10.9
100.0
100.0
9.0
0.0
0.0
1.0
100.0
45.7
0.0
98.1
0.0
100.0
28.8
0.0
O.C
S*
97.9
86.1
0.0
79.3
97.6
89.0
97.1
0.0
0.0
0.0
0.0
0.0
75.5
0.0
89.1
0.0
0.0
91.0
0.0
100.0
99.0
0.0
54.3
0.0
1.9
0.0
0.0
71.2
0.0
100.0
 *C - Consumption-, 5 -  Substitution.
 Source:  kesecrch 'iriangu Institute.
                                    87

-------
    Table 39.   Summary of effectiveness,  1970:   Tax on  packaging
Measure's of effectiveness
Reductions in solid waste generation
(thousand tonnes)
Reductions, in raw materials consumption
(thousand tonnes)
Paper packaging
Plastics packaging
Glass packaging
Steel packaging
Aluminum packaging
Reduction in energy utilization
(equivalent million kWh)
Paper packaging
Plastics packaging
Glass packaging
Steel packaging
Aluminum packaging
Tax rate
$10
201
(273)
89
31
77
68
8
(529)
213
20
171
102
22
(dollars
$22
441
(597)
196
68
173
148
12
(1,157)
464
45
375
224
48
per tonne of
$50
988
(1,348)
437
153
386
336
36
(2,596)
1,036
101
843
507
109
packaging)
$100
1,930
(2,627)
849
291
759
663
65
(5,078)
2,016
192
1,652
1,003
214
   Source:  Research Triangle Institute.
             Table 40.   Summary  of effectiveness,  1970:
      Tax on packaging  with exemption for recycled materials
Measures of effectiveness
Reductions in solid waste generation
(thousand tonnes)
Tax rate (dollars
$10 $22
198 395
per tonne of packaging)
$50 $100
783 1,402
Increases  in the consumption of
   postconsumer waste materials
   (thousand tonnes)
3,894
5,911
8,742
9,703
Reductions in raw materials consumption
(thousand tonnes)
Paper packaging
Plastics packaging
Glass packaging
Steel packaging
Aluminum packaging
Reduction in energy utilization
(equivalent million kWh)
Paper packaging
Plastics packaging
Glass packaging
Steel packaging
Aluminum packaging
(4,880)
89
31
4,685
67.
8
(518)
212
20
164
100
21
(7,660)
954
66
6,104
276
260
(1,031)
454
44
287
203
42
(12,688)
3,229
132
6,168
1,810
1,349
(2,050)
892
87
561
424
86
(15,744)
3,433
231
6,272
4,447
1,361
(3,675)
1,585
153
1,019
764
155 .
   Source:  Research Triangle Institute.
                                      88

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       Table 41.
Reductions 1n  solid waste  generation, 1970:
         Tax on packaging
         (thousand tonnes)
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total
Tax rate
$10
87
15
66
32
1
201
(dollars
$22
189
34
145
69
3
441
per tonne
$50
423
76
327
157
6
988
of packaging)
$100
823
144
640
310
12
1,930
                     Note: Due to rounding, sums of columns may not
                  equal totals shown.
                     Source:  Research Triangle Institute.
      Table 42.   Reductions in solid waste  generation,  1970:
      Tax on packaging with exemption for recycled materials
                          (thousand  tonnes)
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total
Tax rate
$10
87
15
63
31
1
198
(dollars
$22
185
33
111
63
2
395
per tonne
$50
364
65
217
131
5
783
of packaging)
$100
647
115
395
236
9
1,402
                    Note:  Due to rounding, sums of columns may not
                equal totals shown.

                    Source:  Research Triangle Institute.
Table  43.   Increases in  the consumption of  postconsumer waste  materials
       for product packaging, 1970:   Tax on  packaging  with exemption
                             for recycled materials
                               (thousand tonnes)
Packaging
material
Waste paper
Waste plastics
Gullet
Steel scrap
Aluminum scrap
Total
Tax rate
• $10
0
0
3,894
0
0
3.894
(dollars per
$22
740
0
5,055
66
50
5,911
tonne of
$50
2,768
.0
4,993
716
265
8,742
packaging)
100
2,683
0
4,913
1,844
263
9,703
                     Source:  Research Triangle Institute
                                      89

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Table 44.   Reductions in natural resource consumption, 1970:
                      Tax on^packaging
                      (thousand tonnes)
Packaging
material
Paper








Plastics




Glass







Steel






Aluminum








Summary
totals
Height of
Amount of
Note:
Source:
I
Natural resource Inputs
Raw materials
Hood pulp
Waste paper
Chlorine
Caustic
Soda ash
Sodium sulfate
L1me
Energy (equivalent million kHh)
Raw materials
NL6 feed stocks
Field condensates
Refinery feed stocks.
^Energy (equivalent million kHh)
Raw materials
Glass sand
Limestone
Soda ash
Feldspar
Prepared saltcake
Hater for dust control
Energy (equivalent million kHh)
Raw materials
Iron ore and agglomerates
Scrap
Coke
Fluxes
Hill cinder and scale
Energy (equivalent million kUh)
Raw materials
Bauxite
L1me makeup
Soda ash makeup
Petroleum coke
Pitch
Cryolite
Aluminum trlflubride
Energy (equivalent million kWh)

raw materials (thousand tonnes)
energy (equivalent million kUh)
Due to rounding, sums of columns may
Research Triangle Institute.
Tax rate
! dollars per tonne of packaging)
$10

58
24
1
1
1
3
1
213

19
1
11
20

44
14
14
5
0
0
171

31
16
13
7
1
102

6
0
1
1
0
0
0
22

274
529
not

$22

127
53
2
3
2
6
3
.464 1,

41
2
25
45

97
32
32
11
0
1
375

68
35
27
16
2
224

12
0
1
1
0
0
0
48

599 1,
1.157 2.
equal totals

$50

283
118
6
6
3
14
7
036 2

92
5
56
101

218
71
71
25
0
1
843 1

155
79
62
36
4
507 1

28
1
3
3
1
0
0
109

348 2
596 5
shown

$100

550
229
11
12
7
27
13
,016

174
10
107
192

427
140
139
49
1
3
.652

306
155
123
70
9
,003

55
1
6
6
2
1
0
214

,633
,078
t

                              90

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Table  45.   Reductions  in  natural  resource  consumption,  1970:
    Tax on  packaging  wtth  exemption  for recycled  materials
                              (thousand tonnes)
Packaging
material
Natural resource Inputs
Tax rate
(dollars per tonne of packaging)
$10 $22 $50 $100
        Paper
        Plastics
        Glass
        Steel
        Aluminum
        Summary
           totals
         Weight of
         Amount of
  Raw materials
    Wood pulp                       58
    Waste paper                     24
    Chlorine                         1
    Caustic                          1
    Soda ash                         1
    Sodium sulfate                   3
    L1me                            1
  Energy (equivalent million kWh)    212
  Raw materials
    NLG feed stocks                 19
    Field condensates                1
    Refinery feed stocks             11
  Energy (equivalent million kWh)     20
  Raw materials
    Glass sand                    2,638
    Limestone                      863
    Soda ash                       859
    Feldspar                       301
    Prepares1  saltcake                4
    Water for dust control           20
  Energy (equivalent million kWh)    164
  Raw materials
    Iron ore and agglomerates        31
    Scrap                          16
    Coke                           12
    Fluxes                          7
    Mill cinder and scale             1
  Energy (equivalent million kWh)    100
  Raw materials
    Bauxite                          6
    Lime makeup                      0
    Soda ash makeup                  1
    Petroleum coke                   1
    Pitch                           o
  .  Cryolite                         0
    Aluminum trifluoride              0
  Energy (equivalent million kWh)     21
raw materials (thousand tonnes)    4,880
energy  (equivalent million kWh)      518"
                                                             618  2,092  2.224
                                                             257    871   926
                                                              12     41    43
                                                              14     47    50
                                                                     25    27
                                                                    103   110
                                                                     50    53
    7
   31
   15
  454
                                                              40
                                                               2
                                                              24
                                                              44
                                                              127
                                                              65
                                                              51
                                                              29
                                                               4
                                                              203
                                                               5
                                                              22
                                                              23
                                                               7
                                                               2
                                                               1
                                                              42
        892  1.585

         79    139
          5      8
         48     84
         87    153
                                                            3,438  3.474  3.533
                                                            1,124  1,136  1,155
                                                            1,119  1,131  1.150
                                                              392    396   403
                                                               5      5     5
                                                              26     26    26
                                                              287    561  1,019
        835  2.051
        424  1,042
        335    824
        192    472
         24     58
        424    764
                                                              200  1,032  1,042
         28
        114
        120
         39
         10
          6
         86
 28
115
121
 39
 10
  6
155
7.660  12,688 15,744
1.031  2,050  3,675
            Note:  Due  to rounding,  sums of columns may not equal totals  shown.
            Source:   Research Triangle Institute.
                                           91

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exemption usually induces reductions in natural resource utilization
substantially greater than the tax without the exemption.  Glass sand,
limestone, soda ash, and woodpulp utilization would be most affected.
     5.3.2  Costs
     The prices of most consumer products would not be significantly
affected by either tax, although the tax with the exemption causes
smaller price increases.  Soft Drinks and Canned Foods with their high
*
share of costs due to packaging would be most affected (tables 46 and 47).
     The costs, measured by the loss in consumer surplus, are less for
the tax with the exemption than without it since the consumer product
price increases are smaller for the former tax.  For a tax of $22 per
tonne, the loss in consumer surplus would be $531 million annually for
the tax with the exemption and $598 million without the exemption (tables
48 and 49).
     5.3.3  Cost-Effectiveness Comparison
     Cost per unit of effectiveness for both taxes is shown in tables
50 and 51 .  The tax on packaging with an exemption for recycled materials
has equal or lower costs per unit of effectiveness than the tax on pack-
aging.  This is because it induces recycling, thus resulting in reduced
raw materials consumption and increases in the consumption of postconsumer
waste materials.  However, it should be noted that the costs also include
the tax payments which do not represent reductions in welfare from the
perspective of society since they are redistributions of resources from
consumers to government.  Therefore, the costs per unit of effectiveness
are overstated.
5.4  Tax on Containers (Fiscal Incentive)
     A per unit tax on containers would tend to reduce the quantities of
rigid packaging materials utilized for packaging consumer products,  there-
by conserving materials resources and reducing solid waste management costs.
It would also raise revenue.  Four tax rates have been analyzed, each rate
uniformly applied to all containers.  The rates are 0.5, 1.0, 1.5, and 2.0
cents per container.
     In estimating the impacts, the tax per container was converted  to a
tax per tonne on the basis of the average number of units per tonne  for
each of 12 containers.  The equivalent tax per tonne of a 1-cent tax on
containers for each of the five rigid materials is as follows:
                                    92

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       Table  46.   Increases  in  consumer product prices,
                     1970:  Tax  on packaging
                             (percent)
Consumer product
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Weighted average
Tax
$10
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.5
1.3
0.4
0.1
0.5
0.0
0.3
0
0.3
0.3
0.1
0
0.1
0.2
0.2
0.2
0.2
0.2
0.6
0.3
0
0.1
rate (dollars
$22
0.2
0.2
0.2
0.1
0.1
0.1
0.2
0.2
0.5
1.1
2.9
0.9
0.2
1.2
0.1
0.6
0.1
0.6
0.8
0.2
0.1
0.2
0.4
0.4
0.4
0.4
0.4
1.3
0.6
0.1
0.2
per tonne of
$50
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.6
1.1
2.4
6.7
2.1
0.5
2.7
0.2
1.3
0.1
1.2
1.7
0.3
0.1
0.4
0.8
0.9
1.0
0.9
0.9
2.6
1.3
0.1
0.4
packaging)
$100
0.6
0.8
0.8
0.6
0.4
0.6
0.6
1.1
2.2
4.8
13.3
4.1
0.9
5.4
0.4
2.7
0.3
2.1
3^4
0.6
0
0.8
1.7
1.8
2.0
1.8
1.8
4.0
2.5
0.2
0.8
Source:  Research Triangle Institute.
                                 93

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      Table 47.   Increases  in  consumer product prices,  1970:
      Tax  oh packaging with exemption for recycled materials
                              (percent)
Consumer product
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured F1sh and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Mine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereal;?,". Flour, and Macaroni (15)
Pet 'Foods (16)
Tobacco Products (17)
Other Foods (18) ;
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21) .
OthejrHousehol d Supplies (22)
Pic&gjejd; Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Ha (r 'Products (26)
Shaving' Products (27)
Other /Beauty Aids (28)
Oth^vHeal th Aids (29)
' OtKer ''.'General Merchandise (30)
Weighted average
Tax rate
$10
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.5
1.3
0.4
0.1
0.5
0
0.3
0
0.3
0.3
0.1
0
0.1
0.2
0.2
0.2
0.2
0.2
0.6
0.2
0
0.1
(dollars
$22
0.2
0.2
0.2
0.1
0
0
0
0.2
0.3
0.9
2.3
0.7
0.2
1.1
0.1
0.6
0.1
0.5
0.8
0.1
0
0.2
0.3
0.3
0.3
0.3
0.3
1.2
0.5
0
0.2
per tonne of
$50
0.3
0.4
0.4
0.3
0.2
0.3
0.3
0.4
0.7
1.8
4.4
1.4
0.4
2.3
0.2
1.3
0.1
0.9
1.5
0.3
o.i
0.3
0.5
0.6
0.9
0.6
0.6
2.1
0.9
0.1
0.3
packaging)
$100
0.5
0.6
0.7
0.5
0.4
0.5
0.5
0.7
1.2
3.2
8.1
2.6
. 0.7
4.2
0.4
2.3
0.2
1.6
2.8
0.5
0.1;-
•'0.6
1.0
1.1
1.3
1.1
1.1
3.3
1.6
0.2
0.6
Source:  Research Triangle Institute.
                                  94

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Table  48.  Consumer surplus losses and  employment reductions,
                     1970:   Tax  on packaging
--
Consumer surplus losses (million dollars)
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3).
Fresh and Cured Meat (4)
F'resh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals. Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Total
Employment reductions (thousands)
Paper
Plastics
Glass
Steel
Aluminum
Total
Tax rate
$10

$ 7
11
5
15
0
2
7
8
3
30
42
11
3
33
1
3
2
19
6
1
0
2
3
1
2
2
1
3
8
43
$274

0
0
2
0
0
3
(dollars per tonne of
$22

$ 15
24
10
32
1
4
15
18
6
66
92
25
6
73
2
6
5
40
13
1
0
4
6
3
4
5
2
6
17
95
$598

1
1
4
1
0
7
$50

$ 32
53
23
73
1
10
33
40
14
151
208
56
13
162
5
14
12
84
29
3
0
10
13
6
9
11
5
12
40
215
$1 ,338

2
2
9
2
0
15
packaging)
$100

$ 55
99
46
143
2
20
57
79
28
301
413
111
25
316 .
10
27
25
143
57
6
0
20
26
13
18
22
11
18
79
430
$2,593

3
3
19
4
0
30
  Note:  Due to  rounding, sums of columns may. not equal totals shown.

  Source:  Research Triangle Institute.


                                  95

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Table 49.   Consumer surplus  losses and employment reductions,  1970:
     .Tax on packaging with  exemption for recycled materials
Tax rate (dollars per tonne of packaging)

Consumer surplus losses (million dollars)
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
. Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Total
Employment reductions (thousands)
Paper
Plastics
Glass
Steel
Aluminum
Total
$10

$ 7
11
5
15
0
2
7
8
3
29
40
11
3
33
1
3
2
18
6
1
0
2
3
1
2
2
1
3
8
43
$268

1
0
2
0
0
3
$22

$ 15
24
10
32
1
4
15
14
4
55
71
19
6
67
2
6
5
32
12
1
0
4
5
2
3
4
2
5
14
93
$531

1
1
3
1
0
6
$50

$ 29
47
20
64
1
9
29
28
8
111
139
38
12
139
4
13
11
61
25
:. 3
0
8
9
4
6
8
4
10
28
195
$1,062

1
2
6
2
0
11
$100

$ 48
81
36
114
2
15
48
50
16
202
254
69
21
248
8
23
20
105
46
5
0
16
16
8
11
14
7
15
51
358
$1 ,906

2
3
12
3
0
20
    Note:  Due to rounding, sums of colunns may not equal totals shown.
    Source:  Research Triangle Institute.

                                    96

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  Table  50.   Cost-effectiveness comparison, 1970:
                  •* Tax on packaging
- Tax rate (dollars on tonne of packaging)
•
Cost
Loss in consumer surplus
(million dollars) ' $
Cost/Effectiveness
Reductions in solid waste generation
. (dollars per tonne)
Reductions in raw materials consumption
. .(dollars per'tonne)
Paper packaging
Plastics packaging
Glass packaging
Steel packaging;
$10 $22- $50

274 $ 598 $.1,338 $

1,363 1,356 1,354
(1,003) (1,002) (993)
3,079 3,051 3,062
8,839 8,794 8,745
3,558 3,457 3,466
4,029 . 4,041 3,982
:• ...Aluminum packaging ., 34,250 49,833 37,167 .
- Reduction in energy utilization
(dollars per thousand kWh)
Tax payments
(million dollars)
Source: " Research' Triangle Institute. .
518 517 515
276 601 1,337
.' ' • :' •'•
$100

2,599

1,347
(989)
3,061
8,931
3,424
3,920
39,985
512
2,582

: Table 51. ,• Cost-effectiveness comparison, 1970:
Tax on packaging with exemption for recycled materials
Tax

Cost
•'Loss in consumer isurplus..
(million dollars) •'. .. v . $ _.
Cost/Effectiveness
Reductions in solid waste generation
(dollars per tonne) 1
Increases in the consumption of
:po'stconsumer waste materials
(thousand tonnes)
Reductions in raw materials consumption
(dollars per tonne)
Paper packaging 3
Plastics packaging 8
Glass packaging
Steel packaging 4
i.Alumlnum packaging - 33
; Reduction. .in energy utilization
(dollars per thousand kWh) • : ... • .".
Tax payments .••'.• - . : - • «.'• •••-•
(million dollars)
rate (dollars on tonne of packaging)
$10 $22 $50 $100

268 . ,$ 531 $ 1,062 $ 1.906

,354 1,344 1,356 1,359
69 90 121 196
(55) (70) (84) (121)
.011 557 329 555
.645 8.045 8.045 8,251
57 87 172 304
•,000 ' 1,924 587' 429
.500 2,042 787 1,400
517 515 518 519
237 , 472 913 1,670













Source:  Research Triangle Institute.
                            97

-------
         Equivalent Tax Per Tonne of. a.l-Cent Tax Per Container
                     Rigid paper         $398.12
                     Rigid plastics       206.51
                     Glass                 36.73
                     Steel                 90.17
                     Rigid aluminum       133.45
  *
     The impacts of a tax on containers are quite difficult to project since
the tax may induce significant shifts to larger container sizes.  Ideally,
each consumer product would also be disaggregated by container size; e.g.,
Beer in 12-ounce steel cans, and own price and cross price elasticities
estimated for each.  However, such an undertaking is beyond the scope of
this study and probably beyond the availabilities of existing data.  Because
of the aggregated nature of the materials and products in the packaging model,
the results should be interpreted as only a first approximation of some of the
major impacts.      '         '•       '
     A 1-cent tax on all containers used to package consumer products would
induce reductions in packaging of about 2.3 million tonnes (table 52) annually
at 1970 rates, or about 9 percent.  The .tax would fall mostly on paper containers
due to their low cost per container.  The largest reductions would be for Fresh
and Cured Fish and Seafood, Produce, Other Beauty Aids, and Cereals, Flour, and
Macaroni (table 53).
     As can be seen in table 54, most of the reductions in packaging are due
to shifts in packaging, not reductions in quantity demanded by packaged
products.
     5.4.1  Effectiveness
     The quantities of reductions of wastes and resource utilization are
summarized in table 55.
     5.4.1.1   Solid Haste Generation.  A 1-cent tax on containers would reduce
packaging solid waste generation about 2.3 million tonnes annually (table  56).
Paper would be most affected, accounting, for about two-thirds of the total.
     5.4.1.2   Natural Resource Utilization.  Natural resource consumption
would be reduced only due to the reductions in packaging consumption.  Wood-
pulp, the primary,input to paper, would be reduced most (table  57).
                                     98

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          Table  52.   Consumption of packaging by
        consumer product, 1970:  Tax on  containers
                     (thousand tonnes)
Consumer product
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh :and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals,, F.lour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps'arid Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21) /
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products, (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Total
Tax
0.5
399
1,119
456
1,416
8
195
509
793
285
3,011
4,157
1,113
262
3,146
76
268
245
1,639
571
80
15
220
272
129
178
269
121
158
797
4,301
26,209
rate (cents
1.0
349
1,095
456
1,402
.0
193
286
791
285
2,998
4,126
1,085
257
2,954
57
260
244
1,515
571
80
13
206
271
129
176
269
120
156
797
4,301
25,441
per container)
1.5
348
1,071 1
456
1,387 1
0
192
256
788
285
2,985 2
4,095 4
1,057 1
253
2,761 2
57
253
242
1,440 1
571
80
12
192
270
129
173
269
120
153
797
4,301 4
24,992 24

2.0
348
,046
456
,373
0
190
256
785
285
,972
,064
,029
248
,569
57
246
241
,366
571
80
,11
178
268.
129
172
269
119
150
797
,301
,575
Source:  Research Triangle Institute.
                              99

-------
      Table 53.   Reductions in the consumption  of
packaging by consumer product, 1970:  Tax on  containers
                        (percent)
Consumer .product
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21) '-•
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair -Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Total
Tax
0.5
46.2
2.1
0
4.8
75.8
4.5
31.5
0.4
0
0.4
0.7
2.5
1.8
5.8
24.5
2.6
0.5
15.1
0
16.5
8.4
6.0
0.5
0
1.5
0
0.8
57.2
0
0
5.9
rate (cents
1.0
52.9
4.3
0
5.7
98.9
5.3
61.4
0.7
0
0.9
1.5
5
3.7
11.5
43.6
5.2
1.1
21.5
0
16.5
16.8
12.0
1.1
0
2.9
0
1.5
57.9
0
0
9.1
per container)
1.5
53.0
6.4
0
6.7
98.9
6.0
65.5
1.0
0
1.3
2.2
7.4
5.5
17.3
43.6
7.7
1.6
25.4
0
16.5
25.0
18
1.6
0
4.1
0
2.3
58.7
0
0
11.1

2.0
53.0
8.5
0
7.6
98.9
6.7
65.5
1.4
0
1.7
3
10
7.3
23.0
43.6
10.3
2.1
29.2
0
16.5
31.9
24.1
2.2
0
5.2
0
3
59.4
0
0
13.0
Source:  Research Triangle Institute.
                           100

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Table 54.   Distribution of the reductions  in packaging between  the
     consumption  and substitution effects:   Tax on  containers
 	                     (percentage share)
Tax rate (cents
' Consumer product' , '' '
Baked Goods (1)
Dairy. Products (2)
Frozen Foods (3)
Fresh' and Cured Meat (4)
Fresh' and Cured F1sh. and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10) .;,.,. .•
Soft .Drinks (11)
Prepared Beverages (12)
Candy and Chewing. Gum (13)
Canned Foods (14) ;: .
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products '(17)
Other" Foods' (18) 	 "
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosnatics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids "(29)
Other General Merchandise (30) •' • '•

C*
0.2
100.0
0.0
20.2
0.1
16.1
1.3
100.0
0.0
. 100.0
100.0
100.0
100.0
100.0
0.6
100.0
100.0
5.6
0.0
0.0
1.8
100.0
100.0
0.0
78 ".0
0.0
100.0
1.3.
0.0
0.0-
o.s
s*
, 99.8
0.0
0.0
79.8
99.9
83.9
98.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
'99.4
0.0
0.0
94.4
0.0
100.0
98.2
0.0
0.0
0.0
22.0
'0.0
0.0.
98.7
0.0
0.0

C*
0.2
100.0
0.0
33.6
0.0
27.9
0.1
100.0
0.0
100.0
100.0
100.0
'100.0
100.0
0.0
100.0
100.0
5.9
0.0
0.0
1.1
100.0
100.0
0.0
77.4
..' - 0.0
100.0
2.5
0.0
0.0.
1.0
S*
' 99.8
0.0
0.0
66.4
100.0
72.1
99.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
100.0
0.0
0.0
94.1
0.0
100.0
98.9
0.0
0.0
0.0
22.6
0.0
0.0
97.5
0.0
0.0
per container)

C*
0.3
100.0
0.0
43.0
0.0
36.7
0.0
100.0
0.0
' 100.0
100.0
100.0
100.0
100.0
0.0
100.0
100.0
6.9
O-.'O
0.0
0.4
100.0
100.0
0.0
76.6
0.0
100.0
3.7
0.0
0.0
1.5
S*
99.7
0.0
0.0
57.0
100.0
63.3
100.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
100.0
0.0 .
0.0
93.1
.. o.o
100.0
99.6
0.0
0.0
0.0
, 23.4
0.0
0.0
96.3
0.0
0.0

C*
0.4
100.0
0.0
50.3
0.0
43.6
0.0
100.0
0.0
100.0"
100.0
100.0
100.0
100.0
0.0
100. 0
100.0
7.5
• 0.0
0.0
0.0
100.0
100.0
0.0
80.6
0.0
100.0
4.9
0.0
0.0
2.0
S*
99.6 '
0.0
0.0
49.7 ;
100.0
56.4 "
• 100.0'
0.0.
0.0
0.0
0.0
< 0.0"
0.0
o.'o
100.0
0.0
. . 0.0,
92.5 ..
0.0
100.0
100.0
0.0
0.0
0.0
19.4
0.0
0.0
95.1
0.0
0.0
   *C = Consumption; S = Substitution.
   Source: Research Triangle Institute.
                                   101

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Table 55.   Summary of effectiveness,  1970:
            Tax on Containers
Measures of effectiveness
Reductions 1n solid waste generation
(thousand tonnes)
Reductions In raw materials consumption
(thousand tonnes)
Paper packaging
Plastics packaging
Glass packaging
Steel packaging
Aluminum packaging
Reduction 1n energy utilization
(equivalent million kWh)
Paper packaging
Plastics packaging
Glass packaging
Steel packaging
Aluminum packaging
Source: Research Triangle Institute.
Tax rate (cents
0.5 1.0
1,549 -2,317
(1,950) (3,019)
1,105 1,488
249 351
228 447
332 663
36 70
(3,897) (5,956)
2,627 3,532
164 232
496 976
502 1 ,004
108 212

Table 56. Reductions in solid waste generation,
Tax on containers
(thousand tonnes)
Packaging Tax rate
material Q>5
Paper 1,072 1
Plastics 123
Glass 192
Steel 155
Aluminum 6
Total 1,549 2
Source: Research Tri
(cents per container)
1.0 1.5
,442 1,537 1,
174 180
378 565
310 465
12 19
,317 2,766 3,
angle Institute.
per container)
1.5
2,766
(3,719)
1,585
364
670
995
105
(7,287)
3,766
240
1,458
1,506
318

1970:

2.0
602
186
750
620
24
183


2.0
3.183
(4,413)
1,652
389
889
1,327
156
(8,530)
3,925
248
1,936
2,007
414







                   102

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Table 57.   Reduction's  in natural resource consumption, 1970:
                        Tax on containers
                        (thousand tonnes)
Packaging material
Paper








Plastics




Glass







Steel






Aluminum








Summary totals
Natural resource Inputs
Raw materials
Wood pulp
Waste paper
Chlorine
Caustic
Soda ash
Sodium sulfate
L1me
Energy (equivalent million kWh)
Raw materials
NLG feed stocks
Field condensates
Refinery feed stocks
Energy (equivalent million kWh)
Raw materials
Glass sand
Limestone
Soda ash
Feldspar
Prepared saltcake
Water for dust control
Energy (equivalent million kWh)
Raw materials
Iron ore and agglomerates
Scrap
Coke
Fluxes
Mill cinder and scale
Energy (equivalent million kWh)
Raw materials
Bauxite
Lime makeup
Soda ash makeup
Petroleum coke
Pitch
Cryolite
Aluminum tri fluoride
Energy (equivalent million kWh)

Weight of raw materials (thousand tonnes)
Amount of energy
(equivalent mill ion kWh)
Tax rate
0.5

716
298
14
16
9
35
, 17
2.627

149
9
91
164

128
42
42
15
0
1
496

153
78
62
35
4
502

28
1
3
3
1
0
0
108

1.950
3.897
(cents
1.0

963
401
19
22
12
48
23
3,532

210
12
129
232

252
82
82
29
0
2
976

306
155
123
70
9
1,004

54
1
6
6
2
1
0
212

3,019
5,956
per container)
1.5 2.

1.027 1,
427
20
23
12
51
25
3,766 3.

218
13
133
240

377
123
123
43
1
3
1.458 1.

459
233
184
106
13
1.506 2.

81
2
9
9
3
1
0
318

3,719 4,
7,287 8,
0

070
445
21
24
13
53
26
925

225
13
151
248

500
164
163
57
1
4
936

612
311
246
141
17
007

123
3
12
12
4
1
1
414

413
530
  Source:  Research Triangle Institute.
                                103

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            Table 58.   Increases 1n consumer prices,
                    1970:   Tax on containers
                            (percent)
Consumer Product
> Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Weighted average
Tax
0.5
0.2
0.8
0.9
0.8
0.1
0.7
0.4
0.7
0.4
2.2
3.7
1.7
0.8
2.9
0.2
1.4
0.3
0.8
7.6
0.3
0.1
1.5
0.4
0.8
0.6
0.5
0.5
0.5
1.9
0.2
0.5
rate (cents
1.0
0.2
1.6
1.8
1.5
0
1.4
0.1
1.3
0.9
4.3
7.4
3.4
1.7
5.8
0.0
2.8
0.6
1.4
15.2
0.5
0.1
3
0.8
1.7
1.1
0.9
0.9
0.9
3.8
0.4
1.0
per container)
1.5
0.3
2.4
2.7
2.3
0
2.1
0
2.0
1.3
6.5
11.1
5.1
2.5
8.8
0
4.3
1.0
2.0
22.8
0.8
0
4.4
1.2
2.5
1.5
1.4
1.4
1.4
5.7
0.5
1.5

2.0
0.5
3.2
3.5
3.0
0
2.8
0
2.7
1.7
8.7
14.8
6.8
3.3
11.7
0.0
5.7
1.3
2.6
30.4
1.1
0
5.9
1.7
3.3
2.1
1.9
1.8
1.9
7.6
0.7
2.0
Source:  Research Triangle Institute.
                               104

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 Table 59.  Consumer  surplus losses and  employment reductions,
                        1970T  Tax'on  containers

Consumer surplus losses (million dollars)
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7).,.
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals,' Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Packaged Medications (23) '
Oral Hygiene Products (24)
Cosmetics and Hand Produce (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandis.^ (30)
Total •
Employment reductions (th.n;.-;ands)
Paper
Plastics
Glass;
Steel'
Aluminum
Total
Tax
0.5

$ 19
101
49
172
1
24
42
47
6
136
116
46
23
175
5
14
29
57
126
3
0
35
7
6
5
6
3
2
60
339
il,652

4
3
6
2
0
15
rate (cents
1.0

$ 21
199
98
343
0
47
12
94
11
271
232
91
46
339
0
28
58
91
252
5
0
68
13
12
10
11
6
4
119
678
$3,160

5
4
11
4
0
25
per container)
1.5

$ 31
295
147
512
0
71
0
141
17
406
346
135
69
492
0
42
87
132
377
8
0
99
20
17
13
17
8
7
179
1,016
$4,685

6
4
17
6
0
33

2.0

$ 41
389
196
680
0
94
0
188
22
540
460
178
91
636
0
55
115
171
503
10
0
128
26
23
18
23
11
9
239
1,355
$6,200

6
5
22
8
1
41
Source:  Research  Triangle Institute.
                                105

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     5.4.2  Costs                   »
     The weighted  averages  of the projected increases in consumer  prices
for a 1-cent tax are  about  1  percent.  The prices of Soaps  and  Detergents,
Soft Drinks, Cereals, Flour,  and Macaroni, and Beer would all be increased
fairly substantially  (table58).  It is likely that the packaging  cost
pressures on these industries would induce packaging substitutions outside
those projected in the model.
     The losses in consumer surplus would be over $3 billion  annually for
a 1-cent tax (table 59 ).
     5.4.3  Cost-Effectiveness Comparison
     The costs per unit of  effectiveness are presented in table 60 .   For
most measures of effectiveness, the costs increase with higher  taxes.  As
noted above in the analysis of other taxes, tax payments are  implicitly
included in the estimates of the losses in consumer surplus.

             Table  60.  Cost-effectiveness comparisons 1970:
                             Tax on containers
                                             Tax rate (cents per container)
                                            0.5       1.0       1.5        2.0
  Cost
   Loss in consumer surplus
       (million dollars)                   $1,652    $3,160   $4,685    $6,200
  Cost/Effectiveness
   Reductions in solid waste generation
       (dollars per tonne)                   1,066      1,364     1,694      1,948
Reductions in raw materials consumption
(dollars per tonne)
Paper packaging
Plastics packaging
Glass packaging
Steel packaging
Aluminum packaging
Reduction in energy utilization
(dollars per thousand kWh)
Tax payments
(million dollars)
(847)
1,495
6,635
7,246
4,976
45,889
424
1,652
(1,047)
2,124
9,003
7,069
4,766
45,142
531
3,138
(1,260)
2,956
12,871
6,993
4,709
44,619
643
4,622
0.40$)
3,753
15,938
6,974
4,672
39,744
727
6,073
      Source:  Research Triangle  Institute.
                                     106

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                            ,  BIBLIOGRAPHY

 The  Almanac of the Canning, Freezing, Preserving Industries 1972, Edward E.
      Judge &  Sons, Inc., Westminister, Md., 1972.

 Aluminum  Association.  Aluminum Statistical Review, New York, 1971.

 Arthur  D. Little, Inc.  The Role of Packaging in the U.S. Economy; a Report
      to the American  Foundation for Management Research, Inc., 1966..

 "Barrier  Resins Take  Aim at Billion Pound Soft Drink Market."  Plastics
      World. May 1970, p. 50.

 Baumol, S. J.  "On Taxation and the Control of Externalities."  American
      Economic Review  LXII  (June 1972):219.

 Cage, James K.  "New  Trends in Dairy  Packaging."  Packaging Report No. F-6904.
      Paper presented  at 31st Annual National Packaging Forum of The Packaging
      Institute, U.S.A., New York, October 6-8, 1969.

 Cannon, Howard S.  "The Tin Free Steel Revolution."  Packaging Report No. F-6803.
      Paper presented  at the 30th Annual National Packaging Forum of The Packaging
      Institute, U.S.A., New York, October 7-9, 1968.

 Carter, Ann P.  Structural Change in  the American Economy.  Cambridge, Mass.:
      Harvard  University Press, 1970,  p. 84.

 Davis,  Donald A.  "Trends  in Cosmetic Packaging"  Packaging Report No. F-66.09.
      Paper presented  at the 28th Annual National Packaging Forum of The
      Packaging Institute,  U.S.A., New York, October 3-5, 1966.

 Dickens,  R. L.  "The  Future of Packaging for the Retail Market."  Packaging
 ... .v.Report,  No.  6910, 1969, p. 4.

 Federal Trade Commission.'  Economic Report on the Baking Industry, Washington,
      D.C., 1967,  p. 32.

 Food and  Drug Packaging 29, Mo. 9 (October 25, 1973):7.

 Hallinan, James F.  "Creative Packaging Improves Baked Food Marketing."
      Packaging Report No.  F-6922.  Paper presented at the 31st Annual
      National Packaging Forum of The  Packaging Institute, U.S.A., New York,
      October  6-8, 1969, p. 1.

 Houthakker, H. S., and Taylor, Lester D., eds.   Consumer Demand in  the
      United States:^  Analysis and Projections.   2nd ed.Harvard Economic
      Studies, Mo. 126.Cambridge, Mass.:Harvard University Press, 1970.

 Locke,  Edwin  A.,  Jr.,  ^"Paper Packaging:  The Outlook for the Seventies."
      In New Directions in  Packaging.  American Management Association, 1970,
   .:. p. F2T

 Management and Behavioral  Science Center.  A Systems Approach to the Problems
      of Solid Waste and Litter.  Philadelphia:  Wharton School of Finance  and
      Commerce, University  of Pennsylvania, September 1971, p. 26.

 Mechtly,  E. A.  The International System of Units, Physical Constants, and
  : .  .Con ve rs i on Factors.   Office of Technology Utilization, National Aero-
;. .    nautics  and  Space Administration, Washington, D.C.,.1969.

 Meyers, Herbert M., "Convenience in Food Packaging from a Food Marketer's
      Viewpoint."  Packaging Report No. F-6727.   Paper presented at  the 29th
      Annual National  Packaging Forum  of The Packaging Institute, U.S.A.,
      Chicago, 111., October 2-4, 1967.


                                    107

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 Modern  Packaging Encyclopedia and Planning Guide.  Published annually.
      New York:  McGraw-Hill.'
 Packaging  and Labeling;  A ManiiaVof Current Federal Regulations, October 1
      to December 1,197?!  federal-State Reports, Inc.
 Pigou,  A.  C., The  Economics of Welfare.  London:  Macmillan and Co., Ltd.,
      1920.
 Raphael, Harold J., "Packaging:  A Scientific Marketing Tool."  Ph.D.
      dissertation.  Michigan State University.  (Michigan State University
      Book  Store, East Lansing, Mich.), 1969, p. 6.

 Resource Recovery  Act of 1970.
 Scherer, P.M., "The Determinants of Market Structure."  In Indus trial  Market
      Structure and Economic Performance, ch. 4.  Chicago:  Rand McNally,
      p. 103.
 Sesso,  Louis, "Household Aerosols."   Packaging Report No. F-6637.  Paper
      presented at  the 28th Annual National Packaging Forum of The Packaging
      Institute, U.S.A., New York, October 3-5, 1966.
 Shih, K. C. and Shih, C. Y.  "American Soft Drink Industry and Carbonated
      Beverage Market—A Statistical  Analysis and Graphic Presentation."
      Studies of American Industries, Series number 2, W. A.  Krueger Co.,
      Brookfield, Wis., 1965, p. 20.

 Solid Waste Disposal Act of 1965.

 Solid Waste Management Act of 1972 (S. 3058).

 Stern,.Walter, "Profitability:  Package Design in the Seventies."  Packaging
      Report No.  F-7039.  Paper presented at the 32nd Annual  National  Packaging
      Forum of The Packaging Institute, U.S.A., Chicago, 111., October  5-7,
      1970.

 Super-marketing.  September 1971, pp.  96, 109; September 1972, p. 121.
 Tauber, F.  Warren, "Advance in Meat  Packaging."  Packaging Report No.  F-6541.
      Paper presented at the 27th Annual National Packaging Forum of The
      Packaging Institute, U.S.A., New York, September 28-30, 1965.
 Toben, Marvin, "The Package and Its  Role in Marketing:  A Look at The  Past,
   .  Present, and Future."   Packaging Report No. F-6543.  Paper presented
     at the 27th Annual National Packaging Forum of The Packaging Institute,
     U.S.A., New York, September 28-30, 1965.
 United States Brewers Association.  Brewer's Almanac, 1971.   Washington,
     D.C.,  1971.

 U.S. Department  of Agriculture, Economic Research Service.  Comparative Costs
     to Consumers of Convenience Foods and Home-Prepared Foods, Marketing
     Research Report, No. 609, Washington, D.C., June 1963,  pp. 8-9.
U.S. Department  of Commerce,  Bureau  of Domestic Commerce.  Containers  and
     Packaging 24. No.  1  (April  1971).

U.S. Department  of Commerce,  Bureau  of the Census.   Current  Population Reports,
     Population  Estimates and Projections, Series P-25, No.  448, August 6, 1970.
U.S. Department  of Commerce,  Bureau  of the Census.   Current  Population Reports,
     Series P-50; 1940, 1950.	
                                    108

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U.S. Department of Commerce,  Bureau  of  the  Census.  1967 Census of Manu-
     factures , U.S. Government Printing Office, Washington, D.C., 1970.

U.S. Department of Commerce.   The  Milk  Market, p. 4.

U.S. Department of Commerce,  Bureau  of  the  Census.  U.S. Census of Business,
     1958. 1963. 1967.

U.S. Department of Labor,  Bureau of  Labor Statistics.  Patterns of U.S.
     Economic Growth.  1972.

U.S. Department of Labor,  Bureau of  Labor Statistics.  Special Labor  Force
     Reports.

U.S. Environmental Protection Agency.   Salvage Markets for Materials  in
     Solid Haste.  Washington, D.C., U.S. Government Printing Office, 1972.

Woods, Walter R., "Distinguishing  and  Identifying Consumer Packaging  Needs."
     Packaging Report No.  F-6842.  Paper presented  at  the 30th Annual
     National Packaging Forum of the Packaging Institute, U.S.A., New York,
     October 7-9, 1968.
                                    109

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            APPENDIX A:  DATA SOURCES AND CONSTRUCTION
               OF THE MATERIALS BY CONSUMER PRODUCT
A.I. Packaging Data
     The analysis of alternative policy instruments required the
development of a data base showing the use of packaging materials
by consumer product.  Further, to estimate the parameters of the
packaging model meant that the data would have to be assembled for several
time periods.  No such data base sufficient for this study existed prior
to this effort.  Because of the absence of complete data, the resulting
data base should not be interpreted as providing precise estimates of
packaging utilization but rather indicative of general  magnitudes  and
trends.  The general need in collecting the data was a  matrix:  rows for
the packaging material, and columns for the consumer product.
     An initial list of packaging materials was prepared based on  the
categories used in Modern Packaging Encyclopedia and Planning Guide (MPE)
(ref. 1).  This resulted in 28 separate categories of paper, plastics,
glass, and metal packaging materials used for packaging consumer products.
Data were collected on the basis of the 28 categories and subsequently
aggregated to nine packaging types for purposes of analysis and model
development.
     The consumer product definitions were developed from the
Supermarketng Annual Report of Consumer Expenditures.   Categories of
food products were stratified into perishable and dry grocery types, plus
Pet Foods and Tobacco Products.  Nonfood items were broadly classified
into household supplies, health and beauty aids, and general merchandise.
This resulted in an initial listing of 65 consumer product categories.
The basic matrix for which data were gathered was 28 x  65.  Concurrent
with the above task of classifying packaging materials  and consumer
products, a survey of trade and industry associations was made to
obtain additional data that were not available in known published  sources.
The list of contacts made in this effort is shown in table A-l.  Many
of these contacts provide valuable data on annual totals of either the
value or quantity of shipments of various packaging materials.
                                  Ill

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 Table A-l.  Contacts made to solicit data for materials and end-use matrix
 Nat'l . Ass'n. of Container
   Distributors
 10101 Lyndon Avenue
 Detroit, Michigan  48238

 Milk Bottle Crate Mfrs. Council
 Keith Building
 Cleveland, Ohio  44115

 Mechanical Packing Ass'n •
 Box 98
 Brielle, New Jersey  08730

 Fourdrinier Kraft Board Inst.
 280 Park Avenue
 New York, New York  10017
 (212) 687-9226

 Internat'l • Material Management Soc.
 214-B Huron Towers
 2200 Fuller Road
 Ann Arbor, Michigan
 (313) 761-5858

*Glass Container Mfrs. Inst., Inc.
 330 Madison Avenue
 New York, New York  10017
 (212) 682-5533

 Drug, Chemical & Allied Trades
   Ass'n., Inc.
 350 Fifth Avenue
 New York, New York  10001
 (212) 736-8884

 American Inst. of Food Distribution
 28-06 Broadway
 Fair Lawn, New Jersey  07410
 (201) 791-5570

 Aluminum Foil  Containers Mfrs. Ass'n
 Box D
 Fontana, Wisconsin  53125
 (414) 275-6838

 American Veneer Package Ass'n.
 1225 1/2 North Orange Avenue
 Orlando, Florida  32804
 The Associated Cooperate Industries
   of America
 818 Olive Street
 St. Louis, Missouri  63101

*Can Mfrs. Institute, Inc.
 821 15th Street, N.W.
 Washington, D.C.  20005
 (202) 737-6242

 Boxboard Research & Development Ass'n
 350 South Burdick Mall
 Kalamazoo, Michigan  49006
 (616) 344-0394

 Cigar Box Mfrs., Inc.
 245 Park Avenue
 New York, New York  10017
 (212) 682-7700

 The Containerization Institute, Inc.
 15 East 40th Street
 New York, New York  10016
 (212) 686-1824

 Detachable Container Ass'n.
 1629 K Street, N.W.
 Washington, D.C.  20006
 (202) 659-4032

 Corrugated Container Institute
 108 South Kentucky Avenue
 Box 1752
 Lakeland, Florida  33802
 (813) 688-5425

 Nat'l. Fed. of Food Distributors
 1511 K Street, N.W.
 Washington, D.C.  20005
 (202) 783-7330

*Fibre Box Ass'n.
 224 South Michigan Avenue
 Chicago, Illinois  60604
 (312) 663-0250
 *Iridicates  usable data received.
                                      112

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                       end-use matrix—Continued
 Wirebound Box Mfrs.  Ass'n.
 1211  West 22nd  Street
 Oak Brook, Illinois   60521
 (312) 654-3020

 Textile Bag Mfrs.  Ass'n.
 518 Davis Street
 Evanston, Illinois  60201
 (312) 328-3339

 Steel Shipping Container Inst.
 2204 Morris Avenue
 Union, New Jersey  07083
 (201) 688-8750

 Soc.  of Packaging &  Handling
   Engineers
 14 East Jackson Street
 Chicago, Illinois  60604

 Produce Packaging &  Marketing
   Ass'n. > Inc.
 Box 674
 Newark, Delav/are  19711
 (302) 737-2600

 Plastic Container Mfrs.  Inst.
 Box 141
 Rumson, New Jersey  07760

 Plate, Cup •&-.Container. Inst.-,
   Inc.
 250 Park Avenue
 New York, New York.  10017

*Paperboard Packaging Council
 1250 Connecticut Avenue, N.W.
 Washington, D.C.
 (202) 872-0180

 Paper Shipping Sack  Mfrs. Ass'n.
 60 East 42nd  Street
 New York, New York  10017

 Nat'l. Decorated Packaging Ass'n.
 Suite F 210  .
 Merchandise Mart
 Charlotte, North Carolina  28202
 (919) 332-2438
Nat'l. Safe Transit Committee, Inc.
45 East 22nd  Street
New York, New York  10010
(212) 674-4140

Package Designers Council
299 Madison Avenue
New York, New York  10017
(212) 682-1980

The Packaging Institute, Inc.
342 Madison Avenue
New York, New York  10017
(212) 687-8874

Packaging Machinery Mfrs. Institute
2000 K Street, N.W.
Washington, D.C.  20006
(202) 338-2800

Nat'l. Paper Box Ass'n.
Room 910
121 North Broad Street
Philadelphia, Pennsylvania  19107
(215) 563-8746

Nat'l. Paper Box Suppliers Ass'n.
286 Clawson Street
New Dorp, Staten Island, New York  10306
(212) 351-1765

Nat'l. Inst. of Packaging, Handling &
  Logistic Engineers
Box 7393
Washington, D.C.  20044

Nat'l. Flexible Packaging Ass'n.
12025 Shaker Boulevard
Cleveland, Ohio  44120
(216) 229-6373

Nat'l. Canners Ass'n.
1133  20th  Street, N.W.
Washington, D.C.  20036
(202) 338-2080

Nat'l. Barrel & Drum Ass'n.
Suite 807
1028  Connecticut Avenue, N.W.
Washington, D.C.  20036
(202) 296-8028
*Indicates usable data received.
                                      113

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     Annual, totals for each of the 28 packaging material categories
were obtained primarily from Modern Packaging Encyclopedia, which lists
the quantity and value of packaging materials shipped, and updates
these data on an annual basis, and from C&P.  Some of these data
were also checked and verified with Mr. Cleveland T. Ealy of the
Department of Agriculture (DA) who has been responsible for maintain-
ing current data on the value of materials used 1n packaging farm
products as part of the annual Farm Bill prepared for Congress.
     The packaging data collected measure total production or
shipments in a given year; no allowance for imports and exports was
included except as otherwise noted in the detailed source descriptions
in section A.1.1.  Such exclusion introduces an error of less than
one percent in the distribution of totals.  In 1970, the value of
consumer products packaging exports was $107,059 thousand (current)
dollars, about 0.8 percent of the total value of domestic production
(ref. 2).  The major export item was plastic containers which represent-
ed 20 percent of the value of 1970 exports of consumer products pack-
aging.   Imports of consumer products packaging in 1970 were $35,516
thousand (current) dollars, 0.3 percent of the value of domestic product-
ion (ref.2).   Metal  containers were the major import item.
     In general, the data for glass containers and for metal packaging
products are more reliable since greater detail on packaging consump-
tion by end-use categories was available from published data sources.
Paper and plastic packaging materials are not as well documented as to
the exact items that use these individual materials.  The summary of
Current Industrial Report data (table A-2) illustrates that glass and
some metals and plastics data are published by end-use product, whereas
most plastic and all paper packaging materials data are kept only on a
national total  basis by the particular type of packaging product rather
than by end-use.  Subsequently, considering these and other data sources,
the materials-by-end-use matrix was developed with relative confidence in
the data shown  in descending order:  (1) glass, (2) metals, (3) plastics,
and, (4) paper.
     Since some additional data were available for 1963 and 1967 from the
                                 114

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Table A-2.  Summary of data listed 1ri Current Industrial Reports and in
                       Containers and packaging
Packaging
Material
Glass
Aluminum
foil
Container
closures
Metal
cans
Selected
plastics
Blow-molded
plastic
bottles
Selected
flexible
packaging
Paper and
paperboard
Units
Used
Million
gross
Thousand
pounds
Thousand
units
Thousand
base boxes
Values($)
Thousand
units
Value ($)
and
quantity
Short tons
Type
Data
Shipments
Consumption
Shipments
Shipnents
Shipments
Shipments
Shipments
Production
Level of Detail
Consumer products:
1) Bottles
2) Jars
Consumer products:
1) Semirigid
2) Flexible
National totals:
1) Caps (10 categories)
2) Crowns (1 category)
Consumer products :
1) Steel
2) Aluminum
National totals:
1) Plastic film (5 categories)
2) Foamed plastic
3) Laminated sheets, pads, tubes
4) Packaging & shipping container
Consumer products
National totals:
1) Bags (3 categories)
2) Printed rolls & sheets
3) Oiled & waxed paper
National totals:
1) Wrapping
2) Shipping
3) Other bags & sacks
4) Glassine, greaseproof,
vegetable parchment
5) Other
                                 115

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Census of Manufactures, the first step 1n developing a matrix was to form
a complete value and quantity matrix for the year 1967.  This matrix then
provided a guide with which to develop matrices for the other years of
interest in the data base.  For each year, the matrix on value of ship-
ments was completed first, using the annual totals discussed above from
MPE.  The annual totals for value of shipments were developed first in
order to check with national totals as reported by the DA, Census Bureau,
and various trade associations.  Annual totals for the quantity of
packaging products shipped were then developed from the various sources
discussed above.  Where distributions of packaging products by end-use
items were available, these were then filled in and adjusted to the annual
totals.  Where no data were available, a notation was made signifying
materials use or nonuse of the packaging material for the particular
consumer product.  These decisions were made after extensively reviewing
the trade literature.  The remainder of the annual total quantity was
distributed on the basis of consumer expenditures.
     Most data were found in the form of shipments of a packaging material
for a given calendar year.  Some data are for either production or con-
sumption.  It was assumed that all materials are produced, the materials
are used to package end-use items, and the end-use products are consumed
during the same calendar year.
     Value data were initially collected using the prices prevailing in
the year of production.  In order to make meaningful comparisons of the
value structure between years, it was necessary to deflate the current
dollar values to constant dollars.  Efforts were made to obtain separate
price indexes for each of the 28 packaging materials.  The data source
and price series used to adjust dollar measures to 1967 prices are
presented in table A-3.
     As raw data, quantity information was obtained in various physical
units; pounds, base-boxes, number of containers.  Quantity data were
standardized to short tons on the basis of conversion factors shown in
tables A-4 and A-5; short tons were subsequently converted to metric
tonnes for presentation and model development.
     A.1.1   Specific Packaging Data Sources
            The following provides a detailed description of the sources
and procedures used for each of the 28 packaging materials to obtain data
                                 116

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                  Table  A-3.   Wholesale  price  indexes  for  packaging

                                               (1967=100)



 Packaging
   container      1958    1959    1960    1961    1962    1963     1964     196S    1966    1967    1968    1969    1970

 Paper
   Bags           93.7    92.4    92.1     92.8    89.4    80.5     83.0     91.9    96.5   100.0    92.7    96.2   103.9


   Sacks1         97.2    95.9    95.6    95.1    93.9    86.4     86.7     92.8    98.5   100.0    94.4    93.2   106.6


   Setup boxes2   90.9    90.9    90.9    91.1    92.0    93.7     94.5     95.6    97.7   100.0    104.8   108.1   112.5


   Folding boxes  96.9    97.2   100.4    95.1    98.5    98.5     95.8     95.5    97.8   100.0    101.6   104.4   108.2


   Sanitary
     foodboard3   96.5    97.4    98.7    98.9    99.3    99.1.   100.3     98.6    99.1   100.0    100.0   100.1   102.6


   Fibre cans4    94.6    95.4    96.7    96.9    97.3    97.1     98.3     99.3    97.7   100.0    102.7   104.5   108.3


   Container
     board*      106.6    106.6   106.2    97.4    98.5   100.9    103.9    103.0   103.8   100.0    93.1    97.1    99.2


   :0ther paper
     packaging6   90.7    91.5    92.7    92.9    93.3    93.1     94.2     94.6    97.5   100.0    102.5   101.7   100.9
  Glass
   3afs          100.5    100.5    94.6    92.6    91.5    91.5     93.3     94.6    97.9   100.0    107.7  115.4   120.7


   Bottles,
     reffllable7 100.2    100.2   100.9   101.4    99.5    99.5     98.7     99.4    99.7   100.0    107.8  114.7   120.0

   Bottles, non-
     returnable7 100.2    100.2   100.9   101.4    99.5    99.5     98.7     99.4    99.7   100.0    107.7  114.3   120.4

 Packaging
   container       1958     1959    1960    1961    1962    1963     1964     1965    1966    1967    1968    1969    1970
 Metal

   Metal cans8    89.6    89.4    89.5    91.1    92.6    93.3     94.1     96.0    98.2   100.0    103.7   106.8   112.3


   Barrels         98.9    97.7    93.5    93.3    93.3    95.4     96.3     96.3    98.2   100.0    103.3   107.3   114.1

   Collapsible
     tubes        105.2    104.4   102.2   100.6    100.7   100.6    101.2     99.4    99.0   100.0    106.1   111.5   116.9

   Other metal „
     packaging*   .-95.5    97.0    96.8    96.5    96.1    96.3     97.1     97.6    98.9   100.0    102.3   107.0   114.2
Aluminum -                         ''       ~
   Cans  B         89.6    89.4    89.5    91.1    92.6    93.3     94.1     96.0    98.2   100.0    103.7   106.8   112.3

   Aluminum foil                 - -
     containers10  96.1    95.3    98.1    98.5    97.2    97.2     98.0     99.1    99.1   100.0    100.2   105.4   106.2

   Collapsible
     tubes        105.2    104.4   102.2   100.6    101.1   101.0    101.5     99.6    99.2   100.0    104.6   106.0   108.0

   Other aluminum
     packaging"   99.8    99.5   104.3   102.2    95.7    90.7     95.1     58.2    98.2   100.0    102.5   108.4   115.2

 Plastic
   Flexible plastic12
     packaging    113.4    108.4   108.1   103.2    102.9   100.7    99.9     99.2    99.8   100.0     78.4    79.9    85.8

   Molded plastic13
     containers   113.4    108.4   108.1   103.2    102.9   100.7    99.9     99.2    99.8   100.0    98.9    88.3    78.3
                                                    117

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2
 Series derived from price indexes  for candy  boxes  and  shirt  boxes, weighted
 Notes on Wholesale Price Indexes, Table A-3
       I- !•• . Tl—-l. •  .11      • • I   •••- I • •• -•' •  "  "»•-' ~
 Source:  Packaging and Containers, U.  S. Department of Commerce, Business
          and Defense Services Administration, unless otherwise noted.

   1958 and 1959 data are estimated on basis of relative changes in price
   series for  "paper bags".
  >
  "Series derived from pri>
   by quantities consumed.
 3
   1967-1970 observations provided by Bureau of Labor Statistics.   1964-1967
  series derived from price indexes for milk cartons, frozen food cartons,
  and cups, weighted by quantities consumed.  Prior to 1964, data are
  estimated on basis of relative changes in price series for "other paper
   containers".
 4
  Data .from 1958-1963 are estimated on  basis of relative changes  in price
  series for "other paper containers".

  Series on container board material.

  Wholesale price series for paper products from Business Statistics, U.  S.
  Department of Commerce.

  Prior to 1967, series includes all beverage bottles.
 Q
  Includes steel and aluminum.  Prior to 1967, series includes.all  metal
  containers.
 q
  Series  provided by Bureau of Labor Statistics on steel mills, SIC Code  3312.

  Aluminum foil  material  price series  from Packaging and Containers.

  Aluminum ingot price  series  from Packaging and Containers.
12
  Plastic PE  resin, low,  packaging film price series from Packaging and
  Containers  for 1967-1970.   Prior to  1967, wholesale price  index for plastic
  resins  and  material  from Handbook of  Labor Statistics, Bureau of Labor
  Statistics.
13
  Plastic PE  resin, high, blow molding  price series  from Packaging and
  Containers  from 1967-1970.   Prior to  1967, wholesale  price  index for plastic
  resins  and  material  from Handbook of  Labor Statistics, Bureau of Labor
  Statistics.
                                 118

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Table A-4.  Conversion units, to standardize data into some measure of weight
 Packaging
   material
One unit of weight
 Number units
  of material
 Metal caps


 Plastic caps


 Metal crowns


 Collapsible tubes


 Aerosol cans
1 million pounds


1 million pounds


1 million pounds


1 million pounds


1 short ton
 70.2 mil lion units
122.5 million units
116.6 million units
 37.0 million units
 11.3 thousand units
            Table A-5.  Factors for converting glass containers
                           into a measure of v/einht
                              (nounHs nor nross)
Year
1958-62
1963
1964
1965
1966
1967
1968
1969
1970
R
99.0
97.2
98.2
. 91.4
85.8
86.4
86.5
89.5
89.9
Beer
NR
66.0
65.9
65.2
66.5
68.2
66.6
68.4
68.5
71.0
Soft
R
141.8
141.8
140.2
139.5
141.3
141.0
141.1
139.5
137.0
drinks
NR
107.2
106.7
107.4
98.3
89.4
86.4
87.3
92.7
96.6
All other
72.6 :
73.7
74.8
. 75.7
76.3
77.1
78.9 .
78.7
80.5
       Key:   R =  returnable;  NR  =  nonreturnable

       Source:  Glass  Containers Manufacturers  Institute.
                                     119

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stratified by consumer product. •
A.   Flexible Paper
     1.   Waxed and oiled.  Current Industrial  Reports and C&P
          were used to obtain annual shipments  reported in short tons
          and dollar value.  Total shipments were distributed into
          consumer product categories on the basis of current value
          of consumer expenditures. Consumer product users cf waxed
          and oiled paper were identified from  information in
          Paper Yearbook and Paper World.
     2.   Laminated.   Same as waxed and oiled.
     3.   Grocery, variety, and specialty bags.  MP_E was the basic
          source of annual quantity and value totals.  MPE data on
          value of bags end value of specialty  bags used to distribute
          combined quantity data Detween grocery and specialty bags.
          Quantity of snipmtnts was distributed into consumer product
          categories  or basis cf current value  cf consumer expenditures.
          Product users of bags identified from information in Paper
          Yearbook and Paper World.
     4.   Glassine.  Same as waxed and oiled
     5.   Paper closures.  All  used for dairy products, with quantity
          data obtained from C&P.
B.    Rigid Paper or Paperboard
     1.   Folding boxes.   Total annual  quantity was found in Paperboard
          Industry Statistics,  American Paper Institute; units are in
          tons of production for domestic use.   From MPE, the end-use
          distribution was obtained on shipments to each end-use.   Data
          on other food users were distributed  or; basis of consumer
          expenditures, with users identified through Paper world  or
          Paper vedrbook.
     2.   Setup boxes.   Procedures same es fcr  folding boxes.
     3.   Sanitary foodboard.   Total annual  quantities were obtained  from
          Paperboard  Industry Statistics, Amen can Paper Institute, in
          tons production for domestic use.   The 1967 Census of Manufactures
          reports 1963 and 1967 distribution cf sanitary foodboard between
          dairy and nondairy.   The proportion remained constant between
          these twc observations and was therefore used to obtain
          quantities  for  dairy  and other foods  for the entire period.

                                 120

-------
           Other food users were identified from Paper World and  Paper
           Yearbook and quantities  were  obtained by  distributing  other
           food total by consumer expenditures.
      4.   Fibre cans.  Annual  totals  were  obtained  from  MPE in short
           tons and dollars.  Distributed  into consumer product users
           on basis of consumer expenditures.  Users identified from
           Paper Yearbook and Paper World.
C.    Flexible Plastics
      1.   Cellophane.  (MPE) was used for  total  annual quantity  in
           millions pounds and dollars and  for distribution  of total
           end uses.  Modern Plastics  was  used to determine  specific
           other food and nonfood categories; consumer expenditures were
           used to distribute.
      2.   Polyethylene.  Procedure as in  cellophane
      3.   Polypropylene.  Procedure as  in  cellophane
      4.   Plastic sheet.  Value reported  in MPE was used to determine
           proportional share of all plastics, then  applied  to quantity.
           End-use quantities based on consumer  expenditures.
      5.   Other flexible.  Residual quantity, end-use categories devised
           to consider all other alternatives to above mentioned  except
           where market reports indicated  specific other  usage.
      6.   Plastic closures.  Quantity (in  units) from Current  Industrial
           Reports, all in other nonfood.   Dollar value from MPE.
D.    Rigid Plastic Containers
      1.   Bottles.  MP£ was used for  annual total quantity, in million
           pounds and dollars.  Current  Industrial Reports data on end-use
           distribution of units coverted  to proportionate distribution
           and applied to total quantity.
      2.   Other containers.  MPE,  annual  total  quantity, million pounds
           and dollars.  User categories identified  from  Modern Plastics,
           total quantity then distributed  on basis  of consumer expenditures
E.    Steel
     '1.   Steel cans.  Total quantity found in  MPE, in thousands of  tons
           and dollars.  The distribution  of shipments in MPE is  the  basis
           for end-use data.
                                121

-------
      2.   Aerosol cans.  Million units (annual) and dollar value conies
           from MPE; distributed into user categories on basis of consumer
           expenditures.  Categories are Identified from the Can Man-
           ufacturer Institute publication, Annual Report:   Metal Cans
           Shipments (various years).
 F.    A1 umi num
      1.   Aluminum cans.  Total quantity thousands of tons and dollars.
           MPE distribution of base boxes translated into proportion
           applied to total.
      2.   Collapsible tubes.  Data from MP£ on several nonfood categories
           in number of units and dollars.
G.    Flexible Aluminum
      1.   Aluminum foil.  Dollar value and millions pounds of shipments
           in MPE, distribution obtained from C&P.
      2.   Aluminum plates (semirigid foil).  MP£ has annual total  in
           millions pounds and dollars.  End-use categories identified
           from trade association publications and consumer expenditures
           were the basis for distribution.
H.    Metal Closures
      1.   Crowns.  Total quantities from C&P in million units; end-use
           data also found in C&P.   Dollar value from MPE.
      2.   Caps.  Distributed into  all  end-use categories that use cans
           or glass jars on basis of consumer expenditures.  Totals were
           obtained from C&P, dollar value from MPE.
I.    Glass
      1.   Jars.  C&P has data on shipments in million gross.  The amount
           distributed in dairy foods came directly from C&P.  Other food
           distributed on basis of  consumer expenditure into end-use
           identified in Glass Containers Annual.
      2.   Returnable bottles.  All  data from C&P in million gross.
      3.   Nonreturnable.  Total from C&P_ and beverage data from C&P.
           Other food distributed as in jars.
      A.1.2  Consumer Expenditure Data
             In collecting expenditure  data on the identified consumer
product categories, each of the products listed in Supermarketing magazine
                                122

-------
was classified by SIC code,in order to check and investigate differences

between these data and the data obtained from Census information.

Consumer expenditures in each of the original 65 categories were obtained

for each year during the-period 1958 through 1970.   Super-marketing

magazine provided the basic data for all food expenditures and most

nonfood categories.  Expenditures for a few general  merchandise items

were not listed in Supermarket!'ng issues and were therefore obtained

from the Bureau of Labor Statistics.  The 65 consumer product categories

were subsequently aggregated to 30 commodities due  to availability of

packaging information.            -               '.'••'

     Quantity and value data for 9 packaging materials and 30 consumer

products for each year (1958-70) are presented in matrix form in tables

A-6 through A-ll.

     These are the definitions for the codes used in the tables that follow:

          a.   Column headings "are years:  58 = 1958,. etc.-

          b.   Horizontal  grouping identification .numbers are:

               ID 1  = Baked Goods             '
               ID 2  = Dairy Products
               ID 3  = Frozen Foods
               ID 4  = Fresh and Cured Meat
               ID 5  = Fresh and Cured Fish and Seafood
               ID 6  = Fresh and Cured Poultry
               ID 7  = Produce
               ID 8  = Distilled Spirits
               ID 9  = Wine
               ID 10 = Beer
               ID 11 = Soft Drinks
               ID 12 = Prepared Beverages
               ID 13 = Candy and Chewing Gum
               ID 14 = Canned Foods
               ID 15 = Cereals, Flour, and Macaroni
               ID 16 = Pet Foods
               ID 17 = Tobacco Products
               ID 18 = Other Foods
               ID 19 = Soaps and Detergents
               ID 20 = Other Cleaning Supplies
               ID 21 = Pesticides
               ID 22 = Other Household Supplies
               ID 23 = Packaged Medications
               ID 24 = Oral Hygiene Products
               ID 25 = Cosmetics and Hand Products
               ID 26 = Hair Products
               ID 27 = Shaving Products
               ID 28 = Other Beauty Aids
               ID 29 = Other Health Aids
               ID 30 = Other General Merchandise
                                  123

-------
     c.
     ID 31  = Total  (consumer products)
Line Identification numbers are:
                1
                2
                3
                4
                5
               (6
                7
                8
               (9
          Flexible paper and paper closures
          Flexible plastics and plastic closures
          Metal closures
          Flexible aluminum
          Rigid paper
          Rigid plastics
          Glass
          Steel
          Rigid aluminum
              (10)  Total (packaging materials)
             (PCE)  Personal consumption expenditures (million 1967 dollars)
                               REFERENCES
1.   Modern Packaging Encyclopedia and Planning Guide.  Published
          annually.  New York:McGraw-Hill.

2.   U.S. Department of Commerce, Bureau of Domestic Commerce, Containers
          and Packaging 24. No. 1 (April 1971).                	
                                 124

-------
                                                  b
Table A-6.   The quantity structure of packaging by consumer product,  1958-70

                          (percent distribution)

.ID 1
1
2
3
'u
s
:&
7
• a .
r. 9
10
PCE
ID 2
1
2
3
4
5
6
7
' 8
9
10
PCE
12 	 ;
2
3
4
5
6
7
e .
9
10
PCE

JO 	
2
1
4
5
6
7
a
9
10
PCE
58
31.77
14.62
1.'03
' '0.62
49.25
.0...00
O.PO
0.5'2
2.18
100.03
7702.5
' 56
30. 7i
'1.31
C.97
0.49
55.33
0.07
6.99
'4.11
0.00
100. CO
10743.9
1 58
30.39
9.35
1 .00
7.eo
48.82
0.00
0.00
0.50
2.09
100.00
2304.3

0 58
~ 40,42
2.64
1,30
0.04
55.59
0.00
0.00
. 0.00
0.00
100.00
18403,5
59
30.66
14.99
0.95
0.67
49.74
0.00
. 0.00
0.39
2. '60
100.00
7851.3
59
3C.9ii
1.21
0.91
0.53
55.ee
o.de
7.01
3.80
o.oo
100. CO
14776.9
59
29.51
9.17
0.90
9.55
.47.93
O.CO
0.00
C.40
2.51
100.00
2361.9

59
10.03
2.71
1.23
0.01
55.99
0.00
0.00
0.00
O.CO
• " 100.00
19483.1
. 60
30.70
16.00
0.84
' 0.55
48.77
•0.00
O.PO
C.-3U
2.80
100.00
796S.6
60
31.21
1 .32
0.90
- 0:51
56.42
0.21
6.55
2.ee
C.OO
100.00
1495 1 .4
. 60
29.17
".15
0.83
10.73
46 .80
0.00
0.00
0.34
2.68
100.00
2435.9

60
40.25
2.83
1.10
0.04
55.78
.'0.00
0.00
0.00
0.00
100.00
20486.5
61
29.05
16.05
0.86
0.60
50.18
6/00
O.PO
0.40
2.86
100.00
8103.5
61
3 1 '. 1 7
1.29
0.92
0.16
56.55
0.37
• 6.08
•?.96
0.50
100.00
14863.0
61
27.95
8.78
0.82
10.96
48.35
0.00
0.00
0.37
2.75
100.00
2603.0

61
38.53
3.17
1.14
0.04
57.12
0.00
0.00
0.00
0.00
100.00
20633.3
62
30:.43
'14.96
0.88
' 0.59
49.68
0.00
C.OO
-0.31
3.12
IOC. 90
8170.7
62
30.67
. r. 1 9
' O.B7
0.41
58. 18
0.45
5. 19
2.73
O.CC
10P.CO
14979.8
6?
28.47
P. 95
0.84
11.99
46.50
0.00
0.00
0.31
2.92
10P.OO
2698.4

6?
39.82
3.58
1.15
O.P3
55.42
0.00
0.00
0.00
O.CO
100.00
207'=6.9
63
30'. 15
13.23
fl.es
• 0.65
51.59
n.co
P . .1 C
.0.34
1.20
100.00
8211.7
61
33.1 1
2.32
n ,9c
0.15
51.91
0.51
; .nu
2.77
O.*0
ion. co
15200.2
• 63
27.51
9.53
0.77
11.82
47.14
o.no
o.no
0.31
2.92
100.00
2805.2

63
38.92
3.92
1.10
0.04
56.02
o.no
0.00
'o.no
o.no
100.00
20355.1
. 64
28.31
13.32
0\77
. 0.09
53.52
0.00
C.PO
0.14
3.24
IOC. 00
8460.5
6"
31.30
1 .9u
C.8J
0.411
58.09
0.56
4.51
2.33
C.OO
100.00
15205.!
64
25.88
8.89
0.71
12.31
48. ''I
C.PO
0.00
0.32
2 -.96
100.00
2940.'3

64
38.97
1.58
1.07
C.06
55.33
. 0.00
0.00
0.00
C.OO
100.00
22071.0
6.5
28.51
12.36
0.75
. 0.54
51.21
0.00
•P. CO
0.11
3.21
100.00
8610.9
65
30.92
1.93
0.79
-0.44
59.65
0.2£
- 4.05
2.00
O.PO
100.00
15106.9
65
26.19
8.32
0.68
11.61
49.84
0.00
O.CO
0.39
2.96
100.00
316U.6

OS
39.69
. 4.01
1.05
0.06
55.19
; O.PO
0.00
-0.00
0.00
100.00
222P4.5
66
27.18
11.36
0.72
0.48
56.80
.O.OC
0,00
0.30
3.17
100.00
8660.2
66
30.08
2.19
0.77
0.40
60.47
0.46
3.31
2.31
n.co
100.00
14861.3
66
24.53
' 8.82
0.65
. 11.63
51.26
0.00
0.00
0.26
2.86
100.00
3283.8

66
37.08
3.66
0.99
0 . 0 U
58.24
0.00
0.00
O.OC
0.00
100. PC
22160.8
67
28.70
11 .69
0 .68
0.94
54. £5
'O.'C.O
0.00
0.34
2. El
100.00
8589-.0
67
2°. 14
2.43
'P. 67
O.'H
59.69
1 .50
3.13
3. CO
O.CC
too. cc
12621.0
. 67
28.04
7.55
0.66
5.97
54.26
o.'co
O.CO
0.33
2.78
100.00
4997.0
A. 7
O 1
39.59
3.88
' P. 93
O.C4
55.55
P. CO
n.co
P. 00
r. .re
Too. co
2?75i.O
68
28.62
12.21
C.70
0.98
53.95
0.00
C.CO
C.37
' 3. 06
IOC. CO
8872.5
' 68
28.41
2.54
. C.6'8
0.45
6C.67
e."6
3.21
3.C8
C.OO
100". CO
126=1.5
68
28.77
8.18
- 0.70
4.82
54.P7
C.CO
C.CO
0.37
1 3.08
100.00
5324.6
68
38.52
3.74
0.95
0.00
56.75
o.oc
C.CO
0.00
C.CO
IOC. CO
C3168.1
bl
28.55
12.«9
0.71
0.83
53.17
O.OC
o.oc
0.17
3.39
lOO.'PC
8901.3
c9
28.13
2.69
0.68
0.40
61.08
1.59
3.11
2.32
• o.oo
100. PC
i277fc.e
6«
28.15
8.31
0.69
6.70
52.46
0.00
O.OC
0.36
3.30
100. OC
5575^1
69
38.76
3.66
0.96
0.04
56.«7
o.oc
o.oc
0.00
O.CC
100.00
22665.3
70
27. «1
13.59
0.70
1.08
52.81
o.eo
o.no
0.57
3.55
100. .00
8841.1
- - 70
27.22
3.57
•Oi67
O..U8
62.53
1.93
l.?8
2.33
- o.oo
ion. 00
126?1.6
70
27.J7
8.50
0.66
8.11
51.60
0.00
0.00
0.36
3.49
100.00
5524.6
70
38.71
3.79
0.06
0.04
56.49
0.00
0.00
o.eo
0.00
100.00
• Z2807.0

-------
                  Table A-6.  The quantity structure  of  packaging by consumer product, 1958-70—Continued
                                                  (percent distribution)
ro
10 5 58
l ai.il
2 2.61
J 1.58
4 0.05
5 54.07
6 o.eo
T 0.00
e o.oo
9 0.00
10 100.00
PCE 411. 1
Ifi 	 6. 58
1 40.42
2 2.65
3 1.28
« 0.06
5 55.58
6 0.00
7 0.00
8 0.00
9 0.00
10 100.00
PCE 2324.1
ID 	 I 58
1 36.81
i 6.25
3 0.00
« 0.00
5 54.95
6 0.00
7 0.00
8 0.00
9 0.00
10 100.00
PCE 9297.5
10 6 58
1 17.22
2 0.00
3 0.00
« 0.00
5 20.51
6 0.00
7 62.27
8 0,00
9 0,00
10 100.00
PCE 5160.6
94
39.82
2.66
1.34
0.45
55.70
0.00
0.00
0.00
0.00
100.00
428.7
59
39.86
2.72
1.20
0.57
55.65
0.00
0.00
0.00
0.00
100.00
2437.3
59
36.22
8.70
0.00.
0.00
55.08-
0.00
0.00
0.00
0.00
100.00
9656.2
59
17.26
0.00
0.00
0.00
20. 16
0.00
62.59
0.00
0.00
100.00
5340. 1
60
40.16
2.81
1.30
0.04
55.70
0.00
0.00
0.00
0.00
100.00
438.8
60
00.24
2.85
1.10
0.06
55.75
0.00
0.00
0.00
0.00
100.00
2080.8
60
36.59
9.11
0.00
0.00
54.31
O.CO
0.00
0.00
0.00
100.00
9561.6
60
18.58
0.00
0.00
0.00
21.04
0.00
60.38
0.00
0.00
100.00
5514.1
61
38.62
3.20
1.27
0.04
56.86
0.00
0.00
0.00
0.00
100.00
447.6
61
38.58
3.19
1.12
0.06
57.05
0.00
0.00
0.00
0.00
100.00
2596.9
61
30.40
10.14
0.00
0.00
55.06
0.00
0.00
0.00
0.00
100.00
9883.6
61
17.76
0.00
0.00
0.00
21.14
0.00
61.11
0.00
0.00
100.00
5813.7
62
39.91
3.49
1.16
0.04
55.40
0.00
0.00
0.00
0.00
100.00
450.6
62
39.85
3.58
1.10
0.05
55.38
0.00
0.00
0.00
0.00
100.00
2592.2
62
35.91
10.03
o.eo
0.00
54.05
0.00
0.00
0.00
0.00
100.00
10212.9
62
19.21
0.00
0.00
0.00
20. ?9
0.00
60.90
0.00
0.00
100.00
3900.3
63
38.89
3.96
1.03
0.03
56.09
0.00
0.00
0.00
0.00
100.00
483.9
63
38.92
3.93
1.09
0.05
56.01
0.00
0.00
P. 00
0.00
ion. OP
2712.0 •
63
30.72
11.06
0.00
0.00
54.22
0.00
0.00
0.00
0,00
100.00
9723."0
63
18.85
0.00
0.00
0.00
22.17
0.00
58.98
0.00
0.00
100.00
5968:2
60
36.99
4.83
0.90
0.06
55.19
0.00
o.oo
0.00
0.00
100.00
552.2
64
3e.93
4.58
1.09
e.os
55.35
0.00
0.00
0.00
0.00
100.00
3017.7
64
35.07
11.23
c.oo
0.00
53.70
C.OO
0.00
0.00
0.00
IOC. 00
9818.6
64
16.40
0.00
0.00
0.00
20.87
0.00
60.69
0.00
0.00
100.00
6312.9
65
39.69
0.17
1.15
0.06
54.93
0.00
0.00
0.00
0.00
100.00
569.0
ts
39.70
4.1'.
1.0*
O.Oi
55.16
0.00
0.00
0.00
0.00
100. 00
3055.3
65
35.33
11.05
0.00.
O.OC
53.62
0.00
0.00
0.00
0.00
100.00
9897.9
65
19.68
0.00
0.00
o.no
20.07
0.00
59. tU
0.00
0.00
100.00
6576.4
66
37.01
3.59
1.06
0.03
58.31
0.00
0.00
0.00
0.00
100.00
551.3
66
37.07
3.65
1.01
0.04
58.23
0.00
0.00
0.00
0.00
100.00
3185.6
66
32.77
12.08
0.00
0.00
54.75
0.00
0.00
0.00
0.00
100.00
9780.3
66
iB.oe
o.oo
o.oo
o.no
22.99
0.00
58.63
O.OO
0.90
100,00
6673.1
67
39.12
4.02
1.07
0.05
55.73
P. PO
o.eo
. o.oo
o.oo
too.eo
538.0
67
39. *0
3.S6
0.
-------
Table A-6.  The quantity structure of packaging by consumer product,  1958-70--Continued
                                (percent distribution)

10 9 58
~T 0.00
2 0.00
3 0.00
1 0.00
5 0.00
6 0.00
7 100.00
a o.oo
9 0.00
10 100.00
PCE 669.9
1
i
3
(I
5
6
7
8
g
10
PCE
10 11
1
2
3
II
5
6
7
e
9
10
PCE
ID 12
2
3
u
• 5
b
7
B
9
10
PCE
58
0.00
O.O'O
11.00
0.00
7.67
0.00
27.36
53.77
3.00
100.00
5552. 1
58
2.13
• 0,00
3.75
0.00
5.28
0.00
61.12
u.ll
0.00
100.00
2713.9
58
2.61
0.00
0.22
0.12
9.21
0.00
67.11
20.67
0.00
100.00
25io. b
59
0.00
0.00
0.00
0.00
0.00
0.00
100.00
o.co
0.00
100.00
681.1
59
0.00
0.00
10.11
0.00
7.65
0.00
28.29
53.65
O.CO
100. CO
5662.0
59
2.20
0.00
3.71
0.00
5.30
O.CO
83.12
5.36
0.00
100.00
2778.2
59
2.52
0.00
0.20
0.11
9.07
0.00
65.71
22.36
O.CO
100.00
27U.5
60
0.00
0.00
0.00
0.00
0.00
0.00
100.00
0.00
0.00
100.00
6tO. 1
60
0.00
0.00
9.09
0.00
7.01
0.00
3d. 1 1
(19.79
0.00
100.00
5162.9
60
2.27
0.00
3.2«
0.00
5.06
0.00
81. 7a
7.68
0.00
100.00
278S.2
60
2.61
0.00
0.18
0.11
9.02
O.PO
66.56
21.17
0.00
100.00
2610.6
61
0.00
0.00
0.00'
0.00
o.oo
0.00
ioo.ro
0.00
o.co
100.00
71U.6
61'
0.00
o.co
e.72
0.00
6.25
0.00
39.76
15.27
0.00
100.00
5<*U2.«
61
2.22
0.00
3.35
0.00
5.05
0.00
77.71
11.66
0.00
100. '00
2756.8
61
2.18
0.00
0.18
0.12
P. 95
C.OO
65.91
22.31
c.co
100. CO
2893.8
62
0.00
0.00
o.oo
0.00
0.00
0.00
100.00
0.00
P. 00
1CO.OC
713.1
. '62
C.OO
C.OO
p. 11
c.oo
6.2(1
-ft. 00
13.50
11 .P5
0.00
IOC. 00
5571.6
62
1.9(1
0.00
2.76
O.CO
1.28
0.00
7P.29
12.72
0.00
100.00
28J3.5
62
2.56
0.00
o.ie
0.15
e.92
c.oo
66.56
21.63
O.CO
IOC. 00
2911.6
63
0.00
0.00
0.00
0.00
0.00
0.00
100.00
O.flC
n.OC
loo.no
772^2
63
o.no
n.co
7.90
0.12
6.07
0.00
16.63
39.27
o.no
100.00
57C2.1
63
1.76
0.00
2.50
O.PO
3.99
0.00
78.70
13. nu
0.00
ion. no
2762.8
63
2.61
0.00
0.19
0.15
9.76
P.. CO
66.69
20.37
O.PO
icn.no
3033.1
60
0.00
0.00
0.00
0.00
0.00
0.00
100.00
0.00
0.00
100.00
808.6
bl
0.00
0.00
7. BO
0.08
5 .93
• o.oo
5C.35
35. ?5
C.'OO
100.00
5908.2
61
1.65
0.00
2.25
0.00
3.57
0.00
77.05
15.17
0.00
1 0 0 '. 0 0
2722.0
61
2.70
0.00
0.19
0.13
9.68
C.OO
70.95
It. 35
0.00
IOC .CO
2810.0
• 65
0.. 00
0.00
0.00
0.00
0.00
0.00
100.00
o.co
0.00
100. 00
839;3
65
P. 00
0.00
7.17
0.08
5.86
o.no
51.86
31.73
0.00
100. 00
6106.4
65
1.78
0.00
2.17
0.00
3.55
0.00
73.31
19.20
0.00
100.00
3029.6
65
2.83
0.00
0.18
0.12
9.13
O.C5
70.61
16.56
0.00
100.00
2670.7
66
P. 00
0.00
0.00
0.00
0.00
0.00
IflP.PO
0.00
0.00
100.00
921.1
66
0.00
o.co
6,66
0.06
6.56
0.00
52.36
31.32
0.00
100.00
621". 1
66
1.17
0.00
1.71
0.00
3.53
0,00
71.93
21.33
0.00
100.00
3151.6
• 6(>
2,83
0.00
o.ie
0.16
10.65
0.11
69.69
16.36
O.CO
100. OC
268(1.7
67
e.co
o.oo
o.co
0.00
0.00
O'.CO
100.00
o.co
o.co
100. CO
938. 6
67
0.00
o.co
fc.69
o.ce
5.71
O..OC
55.33
27.23
1.96
100. rc
6137.0
67
1.29
0.00
1 .11
n.co
?.t7
0.50
72.60
2 1 . 0 1
P. 79
ICO. CO
3032.0
67
?.62
O.CO
O.lt
0.21
o.?e
C.35
71 .!!
15. P7
P. CO
100. CO
?8U7.0
68
o.oo •
0.00
O.CO
0.00
e.oo
0.00
IOC. CO
c.cc
c.co
100. CO
919,9
68
0.00
c.co
5.96
C.IO
5.33
C.CO
52.92
29.39
6.26
ICC. CO
6151.6
66
1.12
c.oo
1.22
O.PO
2.35
0.00
70.19
23.26
' 1.65
100. CO
3011. C
6*
2.77
0.00
0.16
o.ie
9.63
f',23
70.35
16. te
C.CO
IOC. CO
2869. 6
69
0.00
0.00
O.OC
0,00
0.00
O.PO
100.00
o.eo
0.00
too. co
1297.6
69 .
0,00
- O.PC
6.39
0.09
5. Id
0.00
57. M
25.32
5.71
100. OC
6226.6
69
1.02
0.00
1.20
P. 00
2.01
O.PO
71. It
19.17
1 .ft
100. OC
3110. 1
69
2.78
0.00
O.lt
0.17
9.33
0.37
72.21
Id.Pfc
O.CO
100. PC
•3029.1
70
0.00
0.00
0.00
0.00
0.00
0.00
100.00
0.00
0.00
100.00
12P8.6
70
0.00
0,00
5.59
0.09
(1.57 •'
0.00
56. PI
27.32
5.62
10C.no
6279.2
70
o.es
0.00
0.96
0.00
1.63
e.no
77.35
16.93
2.J8
100.00
3118.7
7P
2.eo
0.00
0.16
. 0.15
9.22
0.16
71.22
12.98
6.01
IOC. 00
2762.7

-------
                 Table A-6.  The quantity structure of packaging by consumer product, 195b-7U--Continueu

                                                 (percent distribution)
ro
00
ID 13
1
2
3
4
5
6
7
8
9
10
PCE
ID 18
1
2
3
4
S
6
7
B
9
10
PCE
ID 15
1
2
3
4
5
6
7
S
9
10
PCE
ID 16
1
2







10
PCC
58
30.70
20.92
0.00
2.55
05.80
0.00
0.00
0.00
0.00
100.00
2356.2
SB
0.00
0.00
0.11
0.00
2.77
0.00
17.54
79.58
0.00
100.00
5004.0
se
45.78
4.95
0.00
0.00
09.26
0.00
0.00
o.oo
0.00
100.00
1972.6
56
3.01
0.00
1.65
0.00
0.00
0.00
0.00
95.32
0.00
100.00
502.4
59
30.65
20.22
0.00
2.15
46.66
0.00
0.00
0.00
0.00
100.00
2375.9
59
0.00
0.00
0.11
0.00
2.89
0.00
19.17
77.83
0.00
100.00
5062.1
59
45.87
5.08
0.00
0.00
49.05
0.00
0.00
0.00
0.00
100.00
1966.4
59
3.26
0.00
1.74
0.00
0.00
0.00
0.00
95.00
0,00
100.00
560.4
60
31.09
20.53
0.00
2.27
46.1 1
0.00
0.00
0.00
0.00
100.00
2524.3
60
0.00
0.00
0.10
0.00
2.83
0.00
19.32
77.75
0.00
100.00
5272.5
60
46.63
5.11
0.00
o.eo
tie. 25
0.00
0.00
0.00
0.00
100.00
1983.9
60
3.09
0.00
1.62
0.00
0.00
0.00
0.00
95.28
0.00
100.00
574.7
61
29.07
20.73
0.00
2.28
07.52
0.00
0.00
0.00
0.00
100.00
2930.5
61
0.00
0.00
0.11
0.00
2.8)
0.00
19.30
77.77
0.00
100.00
5569.8
61
05.05
5.34
0.00
0.00
09.22
0.00
0.00
0.00
0.00
100.00
2009.0
61
3.36
0.00
1.75
0.00
o.eo
o.oo
o.oo
90.89
o.eo
100.00
596.1
62
30.80
20.60
0.00
2.10
06.116
0.00
A. 00
0.00
0.00
100. 00
3035.1
62
0.00
0.00
0.11
0.00
2.75
0.00
19.61
77.54
o.eo
loe.eo
54*9.3
62
07.21
5.23
P. 00
e.oo
07.56
P. 00
0.00
0.00
e.eo
100.00
2028.6
62
3.20
0.00
1.60
0.00
0.00
0.00
e.oo
95.20
0.00
100.00
622.9
63
30.34
20.13
o.eo
2.K
07.02
0.00
0.00
0.00
o.eo
100.00
3030.0
6!
0.00
0.00
0.12
0.00
3.28
0.00
22.61
73. "6
A. 00
loe.oo
5718.0
63
06.67
5.93
o.eo
O.AO
47.20
0.00'
0.00
e.eo
A. 00
100.00
2078J2
63
3.09
0.00
1.70
O.AO
0.00
0.00
o.eo
90.77
o.eo
100. AO
650.5
64
29.53
23.01
0.00
2.19
05.27
0.00
0.00
0.00
0.00
100. CO
2762.9
60
0.00
0.00
0.11
0.00
3.14
0.00
22.59
70.16
0.00
100.00
5665.2
60
47.09
6.19
e.oo
o.oo
46.32
0.00
0.00
0.00
0.00
ioo.oo
2107.0
60
3.55
0.00
1.77
0.00
0.00
0.00
0.00
90.68
0.00
100.00
663.0
65
31. 96
21.51
o.no
2.66
43.62
0.00
0.00
0.00
0.00
100.00
2888.7
65
0.00
0.00
0.11
0.00
3.21
0.00
23.64
73.04
0.00
100.00
5921.5
65
48.52
5.63
0.00
0.00
45.65
0.00
0.00
0.00
0.00
100.00
2216.4
65
3.60
0.00
1.76
0.00
0.00
0.00
0.00
94.64
0.00
100.00
735.5
66
28.60
21.47
0.00
2.09
07.80
0.00
0.00
0.00
0.00
100.00
3332.2
66
0.00
O.AO
0.11
o.oo
3.62
0.00
23.05
73.02
0.00
100.00
5790.4
66
40.07
6.22
0.00
0.00
09.71
0.00
0.00
0.00
0.00
100.00
2166.3
66
3.59
0.00
1.75
0.00
0.00
0.00
0.00
90.66
0.00
100.00
7<»4.5
67
28.54
22.60
0.00
2.61
46.05
0.00
o.eo
o.oo
o.oo
100. CO
3067.0
67
e.c o
o.eo
0.11
o.eo
3.52
0.00
25.92
69.57
0.69
10C.C5
6073.0
67
06.17
6.38
0.03
0.00
45.05
o.eo
0.00
0.00
0.00
too.eo
2171.0
67
3.21
o.eo
l.?l
o.«o
0.00
0.00
0.00
94.77
P. CO
too.eo
809.0
66
29.50
21.79
o.eo
2.06
46.20
0.00
o.eo
0.00
o.oo
100.00
2959.3
66
C.OO
c.to
0.10
o.eo
3.30
0.00
20.07
71.01
1.08
100.00
6091.7
66
05.55
8.55
0.00
C.OO
45.90
0.00
o.oo
o.oo
o.oo
100.00
2230.1
68
3.06
C.OO
l.«2
0.60
0.00
0.00
Q.OO
94.90
0.00
100.00
900.6
69
29,flO
23.05
o.oo
2.71
40.84
0.00
0.00
0.00
o.oc
100.00
2810.7
64
0.00
0.00
0.11
o.oo
" 3.45
0.00
26.98
6ft. ?B
1.17
too. co
6260. '5
64
06.44
10.01
0.00
0.00
43.55
0.00
0.00
0.00
0.00
100.00
2261.4
64
3.52
0.00
1.7c
0.43
0.00
o.eo
0.00
93.76
0.04
100,00
470.7
70
29.63
23.41
0.00
2.41
44.05
0.00
a. oo
o.oo
0.00
100.00
2800.2
70
0.00
0.00
0.11
0.00
3.36
0.00
27.36
67.45
«.7f
loe.oo
6107.8
70
45.78
10.59
C.OO
0.00
413.63
0.00
0.00
0.00
0.00
100.00
2217.6
70
3.47
0.00
1.55
1.32
0.00
0.00
o.eo
43.62
0,04
100.00
1031.5

-------
Table A-6.   The quantity" structure of packaging by consumer product,  1958-70--Continued
                                (percent distribution)
ID 17
1
2
3
a
5
b
7
e
9
10
PCE
1C It
1
2
3
u
5
b
7
6
9
10
PCE
10 19
1
2
3
»
5
b
7
e
9
10
PCE
10 20
1
2
J
4
S
b
7
a
9
10
PCE
58
32. bl
6.38
0.00
2.b5
58.37
0.00
0,00
0.00
0.00
100.00
7519.4
58
5.99
2.07
0.31
0.36
iJ.ua
0.80
68.03
8.73
0..23
100.00
55611. 0
58
7.6U
0,00
0.00
0.00
91 ,99
0.37
0.. 00
0.00
0.00
100.00
1182.9
58
23,98
0.00
6.29
0.00
25.80
1.32
42.03
0.58
0.00
100.00
677.1
59
38. 92
7.65
0.00
4. Ob
D9.37
0.00
0 = 00
0.00
0.00
100.00
7952.1
59
5.97'
2.22
0.31
0 .ill
14.5.1
1.C7
67.35
7.64
0.29
100.00
5895.6
59
7.28
0.00
0.00
O.C6
92.19
0.47
0.00
0.00
0.00
100.00
1253.3
59
21.62
"o.'oo
5.99
0.00
20.25
1.39
42. 41
1.3<4
0.00
100.00
664.2
6f
«3.93
8.«2
0.00
3,92
43.72
0.00
0.00
0.00
0.00
100.00
8152.3
60
6.09
1 .68
0.27
0.10
14.38
2.15
68.00
6. 51
0.31
100.00
blt8, 9
60
7.09
0.00
0.00
0.09
91.91
0.90
0.00
0.00
0.00 .
100.00
1322.7
60
19. 98
0.00
S.73
fl.OO
23.19
2.58
40.56
7.9b
0.00
100.00
710.0
61
<|fl.79
8.83
o.co
4/61
41.57
0.00
e.co
0.00
0.00
100.00
P463.'0
61
5.95
2.01
0.28
0.41
15.17
2. 49
66 .00
7.36
0.33
100.00
6333.6
bi
6.42
0.00
0.00
0.14
90.12
3.33
0.00
0.00
0.00
10ft. 00
1355.2
61
18.04
0.00
5.UO
O.'OO
20.99
9.39
33.41
12.77
0.00
100.00
739.6
62 .
«5. 72
6.78
0.00
4.28
41 .22
0.00
0.00
0.00
0.00
100. CO
8571.3
62
5.90
1.33
P. 27
(.36
10.25
2.81
67.88
b.Si
0.35
100.00
6530.4
6?
6.59
0.00
0.00
0.17
88.79
4. 4b
0.00
0.00
0.00
100.00
1406.1
62
15.29
0.00
0.31
0.00
20.54
10.32
39.04
10.50
0.00
100.00
1111.9
b?
17.08
P. 6 3
fl.fi 0
4.49
39.00-
0.00
0.00
0.00
ft. 00
loo.co
8837.6
63
6.13
3.30
P.J7
P. 37
15. Pb
3.31
bs.eo,
5.41
ft. 36
1 0 0 . P 0 -
6612.7
6!
6.34
0.10
0.00
0.15
ee.5j
0.96
n.fto
0.00
O.flO
100.no
1455.5
63
19.27
0.00
5.39
0.00
26.15
15.20
21.14
12. es
0.00
lon.no
811.8
64
47.22
6.91
0.00
U.-31
3S.56
O.CO
0.00
0.00
c.oo
10C.OO
6751.3
64
6.05
0.73
C.2b
0.47
15.22
O.Ofl
6c.«b
5.50
c.oo
100.00
b530.7
b4
6.?2
c.oo
0.00
0.12
ee.os
S.bi
0.00
0.00
0.00
100.00
1511.9
64
17.29
0.00
4 .60
C.OO
24.24
15.65
15.30
22.91
o.oo;
100.00
636.6
65
45.60
11.55
0.00
4.65
38.00
0.00
0.00
0.00
0.00
100. 00
8992.3
65
6.13
0.76
0.25
0.58
15.40
2.26
69.34
4.86
0.40
100. 00
6686.3
65
5.87
0.00
0.00
0.27
66.12
5.74
0.00
0.00
0.00
100. 00
1560.0
65
16.31
0.00
4.47
0.00
20,76
15.67
14.71
23. P6
0.00
ion. co
851. C
66
37.45
10.75
0.00
4.03
47,77
O.OC
0.00
0,00
0.00
100.00
9201.7.
66
6.00
0.98
0.25
0.58
16.68
3.06
67. 6S
U.3U
0.40
100.00
6751.9
66
7.35
O.CO
0.00
0.19
80.62
7.83
0.00
0.00
0,00
100.00
1626.5
66
15.11
0.00
0.41
0.00
15,39
• 16.10
21 .46
27.50
0.00
100.00
BiS.l
67
39.75
10.17
O.CO
3.55,
06.73'
0". CO
O.CO
0.00
O.CO
ion. no
929310
67
5.67
1.56
0.22
1.15
10.10
5.66
66. 17
0.55
0.11
I0ft.ro
6521.0
67
7.10
O.CO
O.CC
P. 19
84. ?7
8.1(1
0.00
n.co
0.00
100. CO
1593.0
67
16.95
0.00
0.21
0.00
16.06
1°.00
14.13
26.63
o . e o
100. CO
956.0
be
38.31
11.06
0.00
3.011
07.60
C'.OO
O.CO
C.OO
0.00
100.00
9132.3
68
5.60
2.09
0.22
1.17
It. 77
5.81
65.74
0.03
C.36
100.00
4565.4
68
5.95
0.00
0.00
c.ie
66.10
7.78
0.00
t.OO
c.oc
100. CO
1630.1
68
17.18
e.oo
4.b9
0.00
17.98
22.52
1C. 26
27.37
C.OO
1 0 0 . C o
<50e.5
69
37.45
11.56
0.00
3.03
08.16
0.00
0.00
0.00
o.oo
100.00
894t:e
69
5.61
2.00
O.?l
1.43
10. 03
6.34
66.56
3.00
o.ie
100. OC
6646.3
69
5.62
0.00
0.00
0.20
85.67
8.2b
0.00
O.PO
.0.00
100.00
1636. «
b9
15.06
O.OC
O.fl6
0.00
16.22
21. !«
16.09
26.36
O.OC
loo. nc
937.6
70
38.96
10.65
0.00
5.?1
07.16
0.00
0.00
0.00
0.00
100.00
9094.0
70
S.J
-------
                 Table A-6.  The quantity structure of packaging by consumer product, 1958-70--Continued

                                                 (percent distribution)
CO
o
10 31
~1
2
3
41
s
6
7
8
9
10
PCE
IP 22
~T~^
2
3
(i
b
6
7
e
9
10
PCE
ID 23
2
3
it
5
6
7
e
9
10
PCE
10 24
~~J
2
3
41
5
6
7
6
9
10
PCE
58
0.00
0.00
2.97
0.00
0.00
0.00
60.81
16. 22
0.00
100.00
117.3
58
1.61
0.00
1.05
0.00
67.36
0.23
23.93
2.61
0.00
100.00
1«31.6
58
10. SI
0.00
2.09
0.07
0.00
0.51
£5,89
0.06
0.81
100.00
959.1
58
10.23
0.00
1.99
0.05
0.00
0.48
61.81
0.08
5.36
100.00
J96.9
59
0.00
0.00
3.04
0.00
0.00
6.00
77.30
19.65
0.00
100.00
168.6
59
i. 93
0.00
1.02
0.00
65.87
0.29
2(1.71
3.57
0.00
100.00
1529.8
59
10.62
0.00
2.19
0.07
0.00
0.69
85. 44
0.10
0.90
100.00
1001.9
59
10.22
0.00
2.16
0.05
0.00
0.66
61. UO
0.12
5.38
100.00
415.6
60
0.00
0.00
2.M
0.00
0.00
o.oo
73.22
23.95
0.00
100.00
166.3
60
a. 11
0.00
0.96
0.00
66.75
0.56
21.65
3.68
0.00
100.00
1725.1
60
10.51
0.00
2.13
0.03
0.00
0.50
85.77
0.13
0.92
100.00
10(13.1
60
10.51
0.00
2.1(1
0.05
0.00
0.51
80.61
0.17
6.01
100.00
039.0
61
0.00
0.00
3.16
0.00
0.00
0.00
73.«5
23.39
0.00
100.00
167.6
61
1.30
0.00
1.02
0.00
68.92
2.24
20.23
3.28
0.00
100.00
1621.1
61
8.56
0.00
1.85
0.03
0.00
o.uo
68.09
0.16
0.91
100.00
109fc,9
61
6.22
0.00
1.60
0.04
0.00
0.39
63.89
0.13
5.55
100,00
169. '1
62
0.00
0.00
0. (16
0.00
0.00
0.00
69.67
25. P7
0.00
100.00
169.5
62
a. 6U
0.00
1.0(1
0.00
72. 18
3.16
15.53
3.15
0.00
100.00
1901.5
62
9.92
0.00
2.06
0.03
0.00
A. 62
85.97
0.31
1.09
100.00
1169.1
62
9.00
0.00
1.91
0.0(1
0.00
n.60
82.13
0.26
?.63
100.00
(176.6
61
0.00
0.00
II. fill
0.00
0.00
O.flO
71.53
21.03
A. 00
loo.no
1*6.1
63
5.A2
0.00
1.10
n.oo
6ft. 36
3.96
16.27
5.27
0.00
loo. no
19UO. 9
63
11.39
0.00
2.37
0.03
0.00
0.56
63.70
0.«5
1.51
100.00
1211.3
63
10.72
0.00
2.21
O.A5
0.00
P. 51
7*. 11
0.39
7.67
100.00
(196.9
60
0.00
0.00
3.56
0.00
0.00
0.00
5S.46
3i.97
0.00
ioo.no
161.2
60
4.67
0.00
1.07
0.00
67.72
0.10
15.05
t.ae
0.00
100.00
19e7.'0
6(1
11.27
0.00
2.31
0.03
0.00
0.58
ea.oi
0.32
1.18
IOC. 00
1235.8
60
10.1(1
0.00
2.16
0.00
0.00
0.52
7S.23
0.30
7.31
IOC. 00
535.6
65
0.00
0.00
a. 12
0.00
0.00
0.00
51.98
13.91
0.00
100.00
161.6
65
5.53
0.00
1.20
0.00
63.56
5.12
13.65
10. (11
0.00
100.00
2075.1
65
12.79
0.00
2.61
0.16
0.00
1.15
61.31
0.12
1.51
100.00
1305.1
65
12.07
0.00
2.03
0.17
0.00
1.09
76.12
0.3"
7.79
100. 00
55b.2
66
0.00
0.00
3.00
0.00
0.00
0.00
57. ?5
39.75
0.00
100.00
157.7
66
7. (16
0.00
1.61
0.00
61.65
7.91
6.61
11.56
0.00
100.00
2115.1
66
9.86
0.00
2.03
0.06
0.00
0,93
65.51
0.32
1.21
100.00
1381.1
66
9.03
0.00
1.85
0.06
0.00
0.87
82.15
0.30
5.7(1
100.00
580.1
67
0.00
0.00
3.63
0.00
0.00
0.00
52.10
43.87
0.00
ion. oo
157.0
67
7.36
e.eo
1.47
0.00
57.36
6.16
I2.se
1J.16
o.co
ton. GO
?0?3.0
67
10.18
o.co
l.«!7
0.12
0.00
1.15
61. d2
0.36
l.«0
100.00
IttlO.O
67
10.02
o.eo
1.98
0.11
0.00
i.ts
60.36
0.32
S.i7
109.00
7(12.0
68
0.00
0.00
4.31
0.00
0.00
0.00
34. eu
61.61
o.oo
106.00
ite.s
66
*.3l
0.00
1.30
O.CO
59.56
t.tu
11.7(J
12.85
0.00
IOC. 00
2130.5
66
12.6(1
0.00
2.53
0.1(1
o.oe
1,73
ec.63
0.45
1.70
100.00
I53t.9
68
12.09
0.00
2.37
0.15
0.00
1.63
76.19
0.«5
7.12
100.00 .
6*9.3
69
0.00
0.00
a. 65
0.00
0.00
o.no
12.02
63.33
1.00
100.00
116.9
69
6.30
0.00
1.37
0.00
58.51
8.93
11.66
13.23
O.PO
100.00
2167.0
69
11. as
0.00
2.00
0.16
0.00
1.62
82. ?c
0.07
1.28
100.00
158(1. 4
69
11.2%
0.00
2.30
0.18
o.oc
1.56
77.31
0.17
6.96
100. CO
673.6
70
.00
.00
.97
.00
. .00
.00
31.91
60.09
o.eo
100.00
149.9
70
6.77
0.00
1.39
0.00
56.71
10. Id
10.9^1
14.08
e.eo
100.00
245(1.3
70
12,25
0.00
2.38
0.20
e.eo
1.75
61.32
i).50
1.59
100.00
1603.3
70
11.70
0.00
2.25
0.21
0.00
1.69
76.60
0.19
7.05
100.00
69J.S

-------
Table A-6.  The quantity structure of packaging by consumer product,  1958-70--Continued
                                (percent distribution)
IP 25
2
3
U
5
6
7
6
9
10
PCE
ID 26
2
3
u
5
6
7
B
9
10
PCE

ID 27
1
2
3
u
b
6
7
B
9
10
PCE

IP 28
2
3
11
S
6
7
8
9
10
PCE
58
9.37
0.00
1.83
0.00
0.00
0 .uu
87.71
0.00
0.60
100.00
U57.6
58
9.06
O.CO
1.79
0.00
0.00
.- 0.05
83.27
5.03
0.00
100.00
465.6

58
9.08
0.00
1 .86
0.00
0.00
0.117
82.06
5.52
0.61
100.00
25l, J

58
2.66
0.00
0.52
0.32
70.51
O.li
23.59
2.26
0.00
100.00
135,0
59
9.59
0.00
I."
O.CO
0.00
0.60
87. C2
O.-OO
0.82
100.00
069.8
5S
9.19
0.00
1.92
O.CO
0.00
0.59
83.69
0.02
' 0.00
100.00
078.0

59
8.68
0.00
1.90
0.00
0.00
0.58
80.61
7.56
0.17
100.00
270.5

59
2.38
0.00
0.19
0.27
72.07
o.ifc
21.59
3.00
0.00
100.00
112. 6
60
9.16
0.00
1.87
O.CO
0.00
3.06
80.97
0.00
0.92
100.00
093.1
60
8.77
0.00
1.81
0.00
0.00
2.93
79.58
6.91
0.00
100.. 00
096.6

60
8.68
. 0.00
1.76
0.00
0.00
2.91
78.77
7.50
0.37
100.00
29<>.2

60
2.27
0.00
0.07
0.26
72.60
0.78
2C.63
3.00
0.00
100.00
150.7
61
9.50
0.00
2.06
0.00
C.OO
3.P9
80.20
0.00
1.11
100.00
502.0
61
8.67
0.00
1.92
0.00
0.00
2.88
.. 77.57 .
8.76
P. 00
100.00
531.1

61
8. 8«
0.00
1.92
0.00
0.00
2.68
76.77
9.23
0.35
100.00
317.7

61
2.29
0.00
0.08
0.20
71.93
0.70
20.75
. 3.57
0.00
100.00
167.5
62
11.18
0.00
2.35
0.00
0.00
a .7«
80.22
P.PO
1.21
lOO.O'O
503.2
62
9.68
P. 00
2.03
8.00
0.00
0.10
69.60
l'o . 1 5
0.00
100.00
.569.8

62
9.67
0.00
2.05
0.00
0.00
o.io
70.09
9.18
0.30
100.00
302.7

62
2.16
0.00
0.52
0.20
70.00
1.02
17.16
0.59
0.00
I 00. 00
175.9
6T
9.98
0.00
2.07
O.CO
P.PO
3.11
8J.95
C.CO
1.60
100. CO
509.5
63
8.7J
P.PO
1.62
0.00
n.oo
2.98
73. J9
13.18
O.PO
10P.PC
652.5

63
13.12
O.CO
2.75
P. 00
o'.oo
0.50
66.09
12.75
,0.00
1 0 0 . P 0
363.0

61
2.10
0.00
8.05
0.20
73.96
0.75
19.39
3.12
O.PO
- 10P.PO
181.2
61
10.11
o.oo
2.06
0.00
0.00
3.68
82.80
0.00
1 .12
100.00
6C0.1I
60
 7
» i C . /
68
2.38
0.00
C.II6
C.20
63.17
l.*2
It. 17
15. 9<}
C.CO
100. CO
3te,9
69
11.11
0.00
2.55
0,00
o.ro
10.36
71.61
O.OC
1.05
100.00
864.3
6°
9.*9
0.00
2.0C
0.00
O.OC
7.58
63.95
16.97
0.00
ICO. CO
1122.9
69
10.06
O.OC
2.1 1
. O.OC
0.00
9.11
68.66
9.70
0.15
JOO.Pfl
S85."6
69
2.59
O.OC
0.51
0.21
59. ?3
2.35
17.32
17.73
O.OC
100.00
420.2
70
11.88
0.00
2.31
O.PO
O.CO
10.13
71.66
0.00
1.00
100.00
eae.l
70
9.97
0.00
1.93
0.00
O.PO
8.51
62. «7
17.03
0.00
100.00
1218.7
. 70
10,60
0.00
2.68
0.00
O.flO
9.01
68.67
9,09
0.15
100. CO
625.2
70
8.89
0.00
0.56
0.25
56. «9
2.15
17.77
19.59
0.00
100. PO
U76.1

-------
GO
ro
                  Table  A-6.   The quantity structure of  packaging by  consumer product,  1958-70--Continued

                                                     (percent distribution)
ID 29
I
2
3
4
5
6
7
a
9
to
PCE
ID 3C
I
2
3
4
5
6
7
8
9
10
PCE
56
8.37
0.00
U67
0.04
21.65
O.ui
67.62
O.Oe
0.00
100.00
2360.6
•36
22.68
2.20
0.45
0.33
36.68
0.66
9.51
27.39
0.09
100.00
93579.8
59
8.25
0.00
1.71
O.C4
23.14
0.53
66.26
0.07
0.00
100.00
24(13.8
59
22.96
2.77
0.47
0.32
36.4(1
0.64
10.00
26.32
0.09
100.00
103107.0
60
P.. 40
0.00
1.71
0.04
24.50
0.40
64.65
0. 10
0.00
100.00
2614.2
60
24.64
2.P9
0.47
0.33
37.26
0.9(1
10.50
22.66
0.10
100.00
106243.7
61
7.71
0.00
1.66
0.03
19.90
0.36
70.22
0.13
0.00
100.00
2600.4
61
24.39
3.9«
0.47
0.30
36.35
1.12
9.53
23.60
0.11
100. PO
104162.3
62
9.05
0.00
i.ee
0.04
21.65
0.56
66.36
0.25
0.00
100.00
2807.5
62
25.32
4.31
P. 45
0.31
36.15
1.33
6.99
23.04
0.11
100.00
113565.6
63
e.*3
o.no
1.63
0.04
23.60
0.43
60.76
0.31
o.no
ion.no
2en5.'6
63
26.19
4.02
0.53
0.36
40.49
i.to
6.69
19.78
0.12
ion. oo
121605.6
64
e.57
0.00
1.75
0.04
25.71
C.43
62. ?9
0.22
0.00
100.00
2777.2
64
26.24
5.44
0.46
C."l
3t.7l
2.01
5.19
22.41
0.12
IOC. 00
133560.3
65
9.44
0.00
1.92
P. 13
27.62
0.64
59.55
0.30
0.00
100.00
3011.6
65
26.70
6.66
O.U9
0.37
33.55
3.85
4.76
23.50
0.13
100.00
146795.3
66
8,91
0.00
1.65
0.07
23,33
0.85
64.70
0.29
0.00
100.00
3129.S
66
26.74
7.16
C.4t
0.43
31,59
4.69
4.12
24.67
0,13
100.00
160566.9
67
9.C4
P. CO
1.70
O.CJ
24. jc
1.00
63. *5
0.26
O.OC
100. OC
2924.0
67
29.13
P. 17
0.06
P. 20
34.58
4 .74
4.?3
IP. 56
0.21
100. CO
160900.0
te
9.42
C.OO
1.65
0.12
27.26
1.27
59.7fc
0.31
0.00
IOC. CO
3CCO.C
66
25.06
e.H
0.43
0.50
36. it
5.52
3.12
17.7(1
0.2i
100. CO
1787I'0.5
69
e.57
0.00
1.78
O.J1
28.00
1.19
60.03
0.32
0.00
IOC. 00
3091.5
69
24. P5
7.PO
0.39
o.se
Sl.li
5.39
2.71
27,14
0.23
100.00
ie64ee.3
70
9,12
0.00
1.76
0,16
27,25
1.31
60,04
0,35
0.50
ion. BO
3160.8
70
24.18
6.39
0.36
0.37
30.27
6.34N.
2.46
27.35
0.26
100,00
141036.7
             Source:  Research Triangle Institute

-------
                      Table A-7.  The quantity structure  of  packaging by consumer product, 1958-70

                                            .(kilograms  per $.100  expenditure)      .          ;
CO
CO
ID
. 1
•2
}
u
".'5 •
6
7
6
9
10
PCE
ID
t
2
3
4
5
ft
7
e
9
10
PCE
10
~I
2
3
(i
S
ft
7
e
9
10
PCE
10
1
2
3
• 41
5
6
7
8
9
10
PCE
_L - 58
1.81
0.83
0,0ft
0.04
2..81
0.00
0.00
0.03
0.12
5.70
7702.5
_l SB
1.87
0.08
0.06
:'0.03
3.3*
0.00
O.ui
0.25
0.00
6.07
14743.9
3 ' 56
2.16
O.fc7
0,07
0.56
3.47
0.00
0.00
0.04
0.15
7.11
230U.3
4 58
1.97
0.1)
0.0ft
0.00
2.71
0.00
0.00
0.00
0.00
4.89
18003.%
59
1.90
0.93
0.06
O.CU
3.09
O.'OO
0.00
0.02
0. 16
6.M
7851.3
59
1 .97
0.08
0.0ft
0.03
3.55
o.co
0.45
0.22
0.00
' 6.36.
11776.9
59
•2.26
0.70
0.07
0.73
3.66
0.00
0.00
0.03
0.19
7.65
2361.9
59
1.96
0.1)
0.06
0.00
2.77
O.CO
o.eo
o.co
0.00
,1.95
19183.1
. 60
1.9ft
1 .02
0.05
O.Ofl
),!!
0.00
0.00
0.02
0.18
6.37
7965.6
6;0
1.89
0.08
0.05
0.03
3.«1
0.01
0.10
0.17
o .00
6.05
14951.4
60
2.26
0.70
G.06
6.82
3.59
0.00
0.00
0.03
0.21
7.67
2435.9
60
1.96
0.11
0.05
0.00
2.71
0.00
0.00
0.00
0.00
1.66
20188.5
61 .
i.e9
1.01
0.06
0.04
3.26
0.00
0.00
0.03
0.19
6.49
8103.5
61
1 .9«
0.06
0.06
0.03
3.50
0.02
.0.38
0.18
0.00
6.20
H663.0
61
2.1)
0.67
0.06
0.8(1
3.68
0.00
0.00
0.03
0.21
7.62
2603.0
ftl
1.87
0.15
0.06
0.00
2.78
0.00
0.00
0.00
0.00
4 .66
206(13.3
' 62
2.06
t .02
0.06
0.04
3.39
0.00
0.00
0.02
0.21
t.62
6170.7
ft?
2.08
0.10
0.06
0.03
3.9(1
0.03
0.35
C.19
0.00
*.76
1(1979.6
ft?
2.28
0.72
0.07
0.96
3.73
0.00
0.00
0.03
0.23
f .02
2696.11
62
2.06
0.19
0.06
0.00
" 2.67
O.PO
0.00
0.00
0.00
5.17
20756.9
.'61'
2.16
0.95
0.06
0.05
3.70
0.00
O.ro
0.02
0.23
"7.17
8 2 1 1 .' 7
63
2.17
0.15
0.06
0.03
3.59
0.03
0.33
0.16
0.00
6.55
15200.2
63
2.33
'0.81
0.1ft
1 .00
3.98
0.00
0.10
0.0)
0.25
P. 15
28(15.2
63
2.ne
0.-21
0.0ft
0.00
3.00
0.00
0.00
0.00
0.00
5.15
20355."!
60
2.16
1.01
C.06
o.oa
1.07
o.oo
o.oo
0.0)
C.25
7.61
eito.5
61
2.17
0.13
0.06
•0.03
«.02
C .0(1
C.31
O.lt
0.00
t.92
152C5.'l
• 61
2.26
0.76
C.06
i.oe
. 1.26
C.OO
0.00
C .03
0.26
8.75
29(10.3
61
2.03
0.21
0.06
c.o'o
2.-n
0.00
0.00
c.co
C .00
5.22
2207 1.0
.65
2.27
0.99
9.0ft
0.04
1.32
OiOO
0.00
0.03
0.26
7.97
8610,9
65
2.26
0. 14
o.ot
0.03
4.36
0.02
0.30
0.15
0.00
7.30
15108.9
65
2.31
0.73
0.0ft
1.03
1.10
0.00
0.00
0.03
0.2ft
8.82
3l6
-------
CO
                  Table A-7.   The quantity  structure of  packaging by consumer product, 1958-70—Continued
                                             (kilograms  per $100 expenditure)
— •* — -J=:
JO .5
I
2
3
4
5
6
7
8
9
10
PCE
L 58
1.76
e.u
0.07
0.00
2.34
0.00
0.00
0.00
0.00
4.29
411.1
59
1.88
0.13
0.06
0.02
2.63
0.00
0.00
0.00
0.00
4.73
428.7
60
1.92
0.13
0.06
e.oo
2.67
0.00
0.00
0.00
0.00
4.79
438.6.
61
1.64
0.15
0.06
0.00
2.72
0.00
0.00
0.00
0.00
4.78
447.6
62
2.07
0. 16
0.06
0.00
2.68
0.00
0.00
0.00
0.00
5.19
450.8
63
2.12
e.?2
0.06
0.00
3.06
0.00
0.00
o.oo
0.00
5.45
483.9
64
2.05
0.25
0.05
0.00
2.91
0.00
0.00
C.OO
0.00
5.27
552.2
65
2.20
0.23
0.06
0.00
3.04
0.00
0.00
0.00
0.00
5.54
569.4
66
2.27
0.22
0.07
0.00
3.56
0.00
0.00
0.00
0.00
6.15
554.3
67
?.46
0.25
0.67
o.eo
3.?1
0.00
0.00
o.eo
o.oo
6.J9
536.0
68
2.39
0.24
0.05
0.00
•3.54
0.00
o.eo
e.co
c.co
t.23
530.5
69
2.47
0.24
0.07
o.eo
3.59
0.00
o.oe
o.oe
o.oo
6.37
S32.V
70
2.54
0.25
0.97
0.00
• S.69
0.00
0.00
e.oo
e.oo
6.56
525.'4
ifi_J
2
1
it
5
6
7
6
9
10
PCE
k 56
2.«7
0.16
o.oa
0.00
3.39
0.00
0.00
0.00
0.00
6.10
232«.l
59
2.35
0.16
0.07
0.03
3.28
0.00
0.00
0.00
0.00
5.89
2437.3
60
2. «0
O.t7
0.07
0.00
3.32
0.00
0.00
0.00
0.00
5.96
2480.8
61
2.05
0.17
0.06
0.00
3.03
0.00
0.00
0.00
0.00
5.31
2596. '9
62
2.33
0.21
0.07
0.00
3.24
A. 00
0.00
0.00
0.00
5.86
2592.2
6?
2.?6
0.24
0.07
0.00
3.?9
0.00
0.00
0.00
n.oo
6.06
2742.0 •
64
2.13
0.25
0.06
C.OO
3.03
0.00
C.OO
C.OO
0.00
5.48
3037.7
65
2.45
0.25
0.07
0.00
3.41
0.00
0.00
0.00
0.00
6.16
3055.3
66
2.51
0.25
0.07
0.00
3.95
0.00
0.00
0.00
0.00
6.76
3l8b.6
67
2.?1
0.24
O.C6
o.ec
3.«l
o.co
o.eo
o.eo
0.00
fr.33
3171.0
68
2.44
C.2a
0.06
0.00
3.60
0.00
0.00
O.CO
0.00
t.33
3217.3
69
2. 52
0.24
0.06
0.00
3.6?
o.eo
o.oe
o.eo
o.oe
&.50
3283. S
70
2.3J
0.23
0.06
9.00
3.39
e.$o
0.00
0.00
0.00
6.01
3396.7
ID 7 56
I 1.79
I 0.40
3Jt f, A
0.00
4 0.00
5 2.67
6 0.00
7 0.00
e o.oo
9 0.00
10 4.86
PCE 9297.5
59
1. 78
0.43
0.00
0.00
2.70
0.00
0.00
0.00
0.00
4.90
9656.2
60
1.90
0.47
0.00
0.00
2.81
0.00
0.00
0.00
0.00
5.18
9J81.6
61
1.77
0.52
0.00
0.00
2.85
o.oo
0.00
0.00
0.00
5.14
9883.6
62
1.96
0.55
0.00
0.00
2.94
0.00
0.00
0.00
0.00
5.44
10212.9
63
2.13
0.68
0.00
0.00
3.32
0.00
0.00
0.00
0.00
6.13
9723.'0
64
2.23
0.72
0.00
0.00
3.42
0.00
0.00
o.oo
0.00
t.37
9818.6
65
2.37
0.74
0.00
0.00
3.60
0.00
0.00
0.00
0.00
6.71
9897.9
66
2.35
4.89
0.00
0.00
3.92
0.00
0.00
0.00
0.00
7.17
9780.3
67
2.«0
0.80
0.00
o.co
3.75
0.00
o.co
0.00
o.eo
. 7.05
0921.0
68
2.59
C.P5
e.oo
c.oo
«.os
e.eo
e.co
o.oe
0.00
7.4q
9799.8
69
8.5*
3.9J
0.00
o.oe
3.91
o.oe
o.oe
e.oc
o.oe
7.flO
9903.3
70
8.50
0.94
o.eo
. o.eo
3.T9
0.00
0.00
0.00
e.ro
7.23
10267.4
JO 	 •_ 58
~1 1.67
e.oo
o.oo
o.oo
1.99
0.00
6.04
8 0.00
9 0.00
10 9.70
PCE 5180.8
59
1.77
0.00
0.00
0.00
2.07
0.00
6.41
0.00
0.00
10.25
5340.1
60
1.82
0.00
0.00
0.00
2.06
0.00
3.91
0.00
0.00
9.79
5S14.1
61
1.71
0.00
0.00
0.00
2.04
0.00
5.89
0.00
0.00
9.64
5813.7
62
l.«0
0.00
0.00
0.00
2.07
0.00
6.03
0.00
0.00
9.91
5900.3
63
l.?4
0.00
o.no
o.oo
2.17
0.00
5.77
o.no
0.00
9.78
5968.2
64
1.85
0.00
0.00
0.00
2.09
0.00
t.07
0.00
0.00
10.01
6312.9
65
2.03
0.00
0.00
0.00
2.11
0.00
6.16
0.00
9.00
10.30
»576.4
66
2.01
0.00
0.00
0.00
2.49
0.00
6.36
0.00
0.00
10.88
6673.1
67
2.15
o.eo
o.eo
A. CO
2.40
0.00
fc. 
-------
                  Table A-7.   The quantity structure of packaging by consumer product,  1958-70--Continued

                                             (kilograms per $100 expenditure)
CO
on
ID 9
1
2
3
4
s
6
7
8
9
10
PCE
ID 10
1
2
3
4
5
6
1
8
9
10
PCE
ID 11
1
2
J
U
b
6
7
a
9
10
PCE
10 1?
2
3
0
5
6
7
B
9
10
PCE
58
O.OC
0.00
0.00
O'.OO
0.00
0.00
23.46
0.00
0.00
23.48
669.9
SB
0.00
0.00
2.74
0 ..C 0
1 .'6
0.00
6.. 8 2
13.41
0.00
24.93
.5552.4
56
0.59
0.00
.1.04
0.00
1.47
0.00
23.46
1.23
0.00
27.79
Z713.9
58
0.90
0.00
0.06
0.04
3.33
0.00
24.16
7.44
0.00
36.01
2546.8
59
O.CO
0.00
0.00
0.00
0.00
o.co
25.23
O.CO
0.00
25.23
661.4
59
0.00
0'. 00
2.60
0.00
2.06
0.00
7 ...6 1
10.0«
0.00
26.91
5662.0
. 59
0.66
0.00
1.11
0.00
1.59
0.00
24.97
1.60
0.00
29.93
2778.2
59
0.83
0.00
0.07
0.04
3.00
0.00
21.73
7.39
0.00
33. C6
2712.5
60
0.00
0.00
0.00
0.00
0.00
0.00
27.22
0.00
O.PO
27.22
6t0.1
60
0.00
0.00
2.62
0.00
2.02
0.00
9.63
14.35
0.00
28.61
5182.9
60
0.71
0.00
1.P2
0.00
1.58
0.00
25.57
2.40
0.00
31.29
2768.2
60
0.86
o.-oo
0.06
0.04
2.92
0.00
21.56
6.95
0.00
32.38
2610.6
61
0.00
0.00
0:00
0.00
0.00
0.00
25.25
0.00
0.00
25.25
.710;6
61
0.00
0.00
2.77
0.00
1 .99
0.00
12.65
14.00
0.00
31 .82
5442.4
61
0.70
0.00
1.07
.0.00
1.61
0.00
24.70
3.71
0.00
31.78
2756.8
61
0.81
0.00
0.06
0.04
'2.90
0.00
21 .~40
7.25
3.30
32.45
2693.8
62
0.00
O.CO
O.CO
0.00
0.00
0.00
21.10
0.00
P. CO
21.10
713.1
62
0.00
0.00
2.73
O.CO
2.03
0.00
11.13
13.60
0.00
32.49
5571.6
62
0.75
0.00
.1.07
O.CO
1 .64
0.00
30.06
u.ee
P. 00
3P.10
-2823.5
62
0.81
0.00
0.06
0.05
2.83
0.00
21.16
t.ee
o.oo
31.79
2901 .b
63
0.00
0.00
0.00
o.oo
0.00
o.oo
24.39
0.00
O.CO
20.J9
772]'2
63
0.00
0.00
2.TJ
o.oi
2.10
0.00
16.08
13.55
O.CO
34.19
5702.4
63
0.79
o.eo
1.12
O.PO
1.79
0.00
35.21
5.R3
o.co
40 .70
2782.6
63
P. 60
O.PO
0.06
0.04
2.96
O.OC
20.26
6.16
o.ro
30.32
3033.1
61
0.00
0.00
0.00
O.CO
0.00
0.00
25.09
C.CO
0.00
25.09
sce.e
61
0.00
0.00
2.70
0.03
2.05
C.OO
17.40
12.39
0.00
31.57
59C8.2
61
0.83
C .00
.1.14
C.OO
1.81
0.00
36.95
7.82
0.00
50.55
27J2.0
64
0.97
0.00
0.07
0.05
3.47
C.PO
25.15
5.86
0.00
35.87
J800.0
65
0.00
C.OO
0.00
0.00
0.00
0.00
21.57
0.00
0.00
21-57
839.3
65 .
0.00
0.00
2.66
0.03
2.09
O.CO
18.48
12.36
0.00
35.64
6106.1
65
0.92
O.CO
1.13
0.00
1.84
O.OC
38.06
9.97
0.00
51.95
3029.6
65
1.08
0.00
0.07
O.C5
3.61
0.02
27.13
6.35
0.00
38.31
2670.7
66
0.00
0.00
0.00
0.00
0.00
0.00
21 .84
0.00
0.00
21.80
921.1
66
0.00
0.00
2.52
0.03
2.06
O.OC
i'.7e
12.97
0.00
37.79
6244.1
66
0.93
0.00
1.09
0.00
2.22
0.00
45.21
13. ai
0.00
62.86
3151.6
66
1.04
0.00
0.07
0.06
3.90
0.04
25.53
6.00
0.00
36.63
2680.7
67
O.CO
0.00
0.00
0.00-
c.co
o.co
23.40
P. CO
o.cc
23.10
938.0
67
O.CO
O.CO
2.72
e.c 3
2.33
P. CO
22.54
11.09
2.0e
40.73
613710
67
1 .C7
O.CO
1.19
P. CO
2.21
C.CO
60.21
17.39
0.66
8?. 75
3032. C
67
1.C7
O.CO
O.C6
p.ce
3.52
0.13
27.C3
6 . f 2
O.CO
37.90
?847.0
68
o.eo
c.co
o.co
c.oo
C.CO
0.00
23.76
O.CO
o.co
23.76
949.9
66
0.00
0.00
2.61
O.CO
2.33
0.00
23.09
12.62
2.7o
43.63
6151.6
66
i.ce
c.oo
l.lt
0.00
2.26
C.OO
67.a«,
22.35
r.7e
•Jt.ll
3044.0
66
0.99
0.00
C.Ct
C.C7
3.44
. c.ce
25.17
5.97
c.co
35.76
zee-;. 6
69
0.00
o.oo •
0.00
o.co
0.00
O.PO
Z0.77
o.cc
o.co
20.77
1297.6
69
0.00
0.00
2.90
0.04
2.33
0.00
26.01
11. i<:
2.6C
45.37
6226.6
69
1.13
O.CC
1.33
O.OC
2.?7
O.PO
62.97
21.69
2.03
111.13
314Q.1
69
0.99
O.OC
0.06
O.P6
3.33
0.13
25.81
5.35
.O.PC
35.70
3029.3
70
0.00
0.00
0.00
0.00
e.co
0.00
22.11
O.PO
0.00
22.11
12S8.6
70
o.eo
o.oo
2.69.,
P. 04
2.20
0.00
27.36
13.16
2.71
46.16
6279.2
70
1.13
0.00
1.28
0.00
2.17
0.00
102.68
22. «1
3.03
133.00
3148.7
70
1.16
0.00
0.07
P. 06
3 . * 1
0.19
30.67
5.36
0.00
41.33
2762.'7

-------
                   Table  A-7.   The quantity structure of packaging by consumer product, 1958-70--Continued

                                              (kilograms per $100 expenditure)
CO
CT>
10 13
2
3
4
s
6
7
8
9
to
PCE
ID la
I
2
3
4
5
6
7-
e
9
10
PCE.
10 18

2
3
0
5
6
7
6
9
10
PCE
ID it
~l
2
3
u
5
6
7
a
9
10
PCE
SB
2.09
1.42
0.00
0.17
3.11
0.00
0.00
0.00
0.00
6.80
2356. a
56
o.oo
0.00
0.07
0.00
1.59
0.00
10.07
45.69
0.00
57.42
SOOt.o
SB
1.57
0.17
0.00
0.00
1.69
0.00
0.00
0.00
0,00
3.04
1972.6
56
0.92
0.00
0.50
0.00
0.00
0.00
0,00
26.95
0,00
30.37
5(12.4
59
2.23
1.06
0.00
0.18
3.13
0.00
0.00
0.00
0.00
7.34
2375.9
59
0.00
0.00.
0.06
0.00
1.69
0.00
11.19
45.43
0.00
58.16
5062.1
59
1.66
0.16
0.00
0.00
1.76
0.00
0.00
0.00
0.00
3.63
1968.4
59
1.00
0.00
0.53
0.00
0..00
0.00
0.00
29.22
0.00
30.76
560,4
60
2.22
1.46
0.00
0.16
3.29
0.00
0.00
0.00
0.00
7.13
2S24.3
60
0.00
0.00
0.06
0.00
1.62
0.00
11.06
44.49
0.00
57.23
5272.5
60
1.71
0.19
0.00
0.00
1.77
0.00
o.oo
0.00
. 0.00
3.67
1963.9
60
0.96
0.00
0.51
0.00
0.00
0.00
0.00
29.65
0.00
31.12
574.7
61
1.66
1.32
0.00
0.15
3.03
0.00
0.00
0.00
0.00
6.37
2934.5
61
0.00
o.oo'
0.06
0.00
1.59
0.00
io.es
4i.es
5.00
56.16
5569.6
61
1.63
0.19
0.00
0.00
1.77
0.00
0.00
0.00
0.00
3.60
2009.0
61
1.02
0.00
0.53
0.00
0.00
0.00
0.00
26.62
0.00
30.18
590.1
62
2.02
1.35
0.00
0.14
3.04
0.00
n.oo
o.oo
0.00
6.54
3035.1
62
0.00
0.00
0.06
0.00
1.64
0.00
11.70
46.26
0.00
59.66
9469.3
62
1.62
0.20
0.00
0.00
1.63
0.00
0.00
0.00
c.co
3.es
2026.6
62
1.05
0.00
0.52
0.00
0.00
0.00
0.00
31.19
0.00
32.76
622.9
63
2.11
1.40
0.00
0.15
3.10
o.no
o.oo
o.oo
o.oo
6.97
3034.4
61
0.00
0.00
0.46
0.00
1.72
0.00
11. S7
3P.?3
P.PO
5?. 46
5716.4
63
1.90
C.24
0.00
0.00
l.'l
0.00
0.00
O.PO
0.00
a. os
207B.'2
61
1.03.
O.PO
0.52
e.eo
o.ro
o.oo
o.oo
26.06
0.00
29.60
650.5
64
2.35
1.83
0.00
0.17
3.60
0.00
0.00
0.00
0.00
7.95
2762.9
64
0.00
0.00
0.06
0.00
1.66
0.00
11.94
39.19
0.00
S2.es
5665.2
64
1.90
e.2s
0.00
0.00
1.65
0.00
0.00
0.00
0.00
a.oo
2147.0
64
1.01
0.00
0.50
0.00
0.00
o.oo
0.00
26.93
c.oo
26.45
6P3.'0
65
2.36
1.59
0.00
0.20
3.23
0.00
0.00
0.00
0.00
7.37
2666.7
69
0.00
0.00
0.06
0.00
1.67
0.00
12.35
36.16
0.00
52. ?5
5.921.5
65
2.01
0.24
0.00
0.00
1.89
0.00
0.00
0.00
o.eo
4.14
2216.4
65
i.Ol
0.00
0.49
0.00
0.00
0.00
0.00
26.56
0.00
26.06
735.5
66
2.13
1.60
0.00
0.16
3.55
0.00
0.00
o.oo
0.00
7.43
3332.2
66
0.00
0.00
0.06
0.00
2.06
0.00
12.43
39.36
o.oc
53.94
5790.4
66
2.04
0.29
0.00
0.00
2.30
0.00
0.00
0.00
0.00
4.63
2166.3
66
0.98
0.00
0.46
0.00
0.00
0.00
0.00
25. 8S
o.oo
27.36
794.5
67
?.*2
1.64
o.eo
0.23
3.75
o.eo
o.eo
o.eo
o.eo
6.13
3067.0
67
0.00
o.eo
O.C6
0.00
1.96
P. CO
14. «7
39. n
o.?o
56.22
6073.0
67
?.2«
0.41
o.eo
o.eo
2.21
0.00
0.00
o.eo
o.eo
4.«4
2171.0
67
0.95
e.co
c.45
0.15
P. CO
o.ec
e.eo
28. 09
o.eo
29.64
849.0
68
2.56
1.89
0.00
C.Zl
4.00
e.eo
0.00
c.oo
0.00
e.t7
2959.J
66
o.oo
o.eo
0.66
o.eo
1.96
0.00
14.35
41.66
C.t3
56.66
tO'1.7
66
2.10
0.39
0.00
o.eo
2.12
0.00
0.00
o.eo
o.ce
4.6J
2230,1
66
0.93
o.oo
C.43
0.16
0.00
o.oo
0.00
26.72
o.eo
30.26

-------
                   Table A-7.   The quantity structure of packaging by consumer product,  1958-70--Continued

                                              (kilograms per $100 expenditure)
00
'
10 17
1
2
3
4
5
6
7
8
9
10
PCE
10 18
1
2
3
4
5
6
7
8
9
10
PCE
IP 19

2
3
u
5
6
7
B
9
10
PCE
10 20

2
3
^
5
6
7
8
9
1-0
PCE
58
1.23
0.24
0.00
0.10 -
2.21
0.00
0.00
0.00
0.00
3. .7 8
7519.4
58
1.23
0.42
0.06
0.07
2.77'
0.16
13.97
1.79
0.05
20.53
5564.8
58
2.75
0.00
0.00
0.00
33.15
0.13
0.00
0.00
0.00
36.04
1182.9
58
1.94
0.00
0.51
0.00
2.09
0.11
3.40
0.05
0.00
8.10
177.1
59
1.16
0.23
0.00
0.12
1.47
0.00
C.OO
0.00
0.00
2.98
7952.1
59
1.26
0.47
0.06
0.09
3. 06
0.23
14.19
1.65
0.06
21.07
5895.8
59
2.76
O.CO
0.00
0.02
34.92
0.18
0.00
0.00
O.CO
37.68
125J.3
59
1 .96
0.00
0.54
0.00
2.20
0.13
3.85
0.39
0.00
9.08
684.2
60
1.16
0.22
o.no
C.10
1.15
0.00
0.00
0.00
0.00
2.63
8192.3.
60
1.27
0.39
0.06
0.08
2.99
0.45
11.15
1.36
0 .07
20. 60
6U8.9
60
2.61
0.00
0.00
0.03
33.ee
0.33
0.00
0.00
0..00
36.86
1322.7
60
1.83
0.00
0.52
0.00
2.12
0.24'
3.71
0.73
0.00
9. 15
710.0
61
1 .09
0.21
0.00
0.12
1 . " 1
o! oo
0.00
0.00
0.00
2.12
8483.0
61
1 .23
0.41
0.06
0.08
3.13
0.51
13.60
1.52
0.07
20.61
6333.'6
61
2.53
0.00
0.00
0.05
35.53
1.31
0.00
0.00
C.OO
39.42
1335.2
61
1.80
0.00
0.54
0.00
2.10
0.94
3.31
'1.28
0.00
9; 9 9
739.6
62
1.13
0.22
O.PO
0.11
1.02
0,00
0.00
0.00
0.00
2.17
8571.3
62
1.32
0.29
0.06
0.08'
3.15
0.62
15.03
1 .51
0.08
22.11
6530.4
62
2.57
0.00
n.oo
0.06
34.69
1 .74
0.00
P. 00
O.PO
39.07
H06. 1
62
1 .33
0.00
0.36
0 . .0 0
1.79
0.90
3.40
0.91
0.00
8.70
1111.9
63
1.13
0.21
0.00
0.11
0.9C
O.OC
n.oo
n.oo
o.no
2.38
*837;6
63
1 .40
0.75
0.06
o.ne
3.15
.1.76
15.06
1 .24
n.ne
22. 6S
6612.7'
63
2.57
n.no '
o.no
0.06
35. fu
? . 02
0.00
0 . f 0
0.00
40.49
1455.5
63
i .".e
n.oo
n.53 .
o.no
2.55
1 .46"
2.06
f.25
n.oo
9.74
. ei i.e
64
1.11
C.21
C.OO
e.io
C.93 '
C.BO
C.OO
0.00
0.00
2.36
8751.3
6«
1 .12
C.I 7
C.06
0.11
3.57
1.03
15.69
1.29
C.09
23.43
6530.7
61
2.17
C.OO
0.00
0.05
31.92
2.23
0.00
0.00
C .00
39.66
1 5 1 1.. 9
61
1.63
C.OO
0.19 .
C.OO
2.57
1 .66
1 .62
2.13
C.OO
1C. 60
836.6
65
1.05
0.27
0.00
0.11 -
0.87
0.00
0.00
0.00
0.00
2.30
8992.3
65
1.50
0.19
0.06
0.14
3.77
0.56
16.95
1.19
0.10
24.44
6666.3
65
2.43
0.00
0.00
0.11
36.46
2.3K
0.00
0.00
0.00
41.40 •
1560.0
65
1.79
0.00
0.19
O.CO
2.72
1.71
1.62
2.62
^ 0.00
10.96
85,1.0
66
1.02
0.29
0.00
0.11
1.3C
0.00
0.00
0.00
0.00
2.71
9201.7
66
l.M
0.25
0.06
0.15
1.21
0.76
17.07
1.09
0. 1C
25.22
6751.9
66
2.34
0.00
0.00
0.06
2"* . " J
2.19
0.00
0.00
O.OC
31.76
1626.5
66
1.66
0.00
0.19
0.00
1.71
1.79
?, 39
3.06
0.00
11.12
8*9. 1
67
1.C9.
0.28
O.CO
O.C9
1 . c&
O.CO
O.CO
o.ro
O.CO
2.71
9293.0
67
1.57
0.11
o.r6'
0.37
3.95
1 .62
1P.J9
1.2*
P.C9
27.41
65? 1.0
67
2.38
0.00
O.CO
O.C6
d3.*o
2.73
O.CO
O.CO
O.CO
33.53
1593. C
67
1.76
o.eo
0.41
O.CO
1.71
2.f 1
1."*
?.99
P. CO
10.37
956.0
68
1.05 •
0.30
0.00
o.oe
i.Ji'
0.00
O.CO
e.co
o.oo
2.75
9132.3
66
1.57
C.56
• 0.06
C.32
3.99
1.57
17.74
1.09
C.. 10
26.96
45*5.4
68
2.21
o.co
o.cc
O.C7
31. H
2.89
C.CO
c.oc
c.co
37.14
1630.1
68
1.6*
0.00
C.4S
0.00
1.73
2.17
C.99
2.64
C.OO
9.64
942.5
69
1.05
0.32 .
O.OC
0.09
X 1 , ? 5
O.OC
O.OC
0.00
0.00
2.81
6946.6
69
1.57
0.?6
0.0*
0.40
3.93
1.76
18.61
o.«*
0.11
26. OC
6646.3
69
2.15
O.PC
O.PC
0.09-
11.65
3. PS
O.OC
O.PO
0.00
36.94
1636.4
69.
1.61
P. 00
0.86
o.oo -
1.7*
2.3i
1.79
2.66
O.PC
10.8*
937^6
78
l.OS
8.29
e.oo
0.69
1.28
0.00
o.no
o.eo
o.oo
2.71
4094.0
70
1.52
0.66
O.Ob
0.3D
1.81
1.94
18.99
1.01
0.11
26.42
6789.1
70
2.1
-------
                 Table A-7.  The quantity structure of packaging by consumer product, 1958-70--Continued

                                            (kilograms per $100 expenditure)
CO
00
10 21
2
3
0
5
6
7
8
9
10
PCE
10 22
1
2
3
0
5
6
7
8
9
10
PCE
IP 23
1
2
3
0
5
6
7
8
9
10
PCE
10 20
1
2
3
0
5
6
7
8
9
10
PCE-
58
0.00
0.00
0.09
0.00
0.00 "
0.00
13.00
2.69
0.00
16.59
107. J
56
0.75
0.00
0.17
0.00
11.01
0.00
3.91
0.06
0.00
16.30
1031.6
58
2.90-
0.00
0.58
0.02
0.00
0.14
23.69
0.02
0.23
27.58
959.1
58
2.70
0.00
0.53
0.01
0.00
0.1J
21.57
0.02
1.01
26.37
396.9
59
0.00
0.00
0.50
0.00
0.00
0.00
13.67
3.08
0.00
17.68
166.6
59
0.79
0.00
0.18
0.00
11.07
0.05
0.31
0.62
0.00
17.02
1529.8
59
2.90
0.00
0.61
0.02
0.00
0.19
23.67
O.C3
0.25
27.70
1001.9
59
2.68
0.00
0.57
O.C1
0.00
0.17
21.39
0.03
1.41
26.27
015.8
60
0.00
0.00
0.09
0.00
0.00
0.00
12.68
4.15
0.00
17.31
166.3
60
0.70
0.00
0.15
0.00
10.91
0.09
3.00
0.58
0.00
15.87
172S. 1
60
2.83
o'.oo
0.57
0.01
0.00
0.13
23.06
0.03
0.25
26.89
1043.1
60
2.50
O.PO
0.52
0.01
0.00
0.12
19.50
0.00
1.05
20.19
439.0
61
0.00
0.00
0.50
0.00
0.00
o.eo
12.58
0.01
0.00
17.13
167.6
61
0.69
0.00
0.16
0.00
11.09
0.36
3.25
0.53
0.00
16.09
1821.1
. 61
2.71
0.00
0.59
0.01
0.00
0.13
27.92
0.05
0.29
31.70
1096.9
61
2.08
0.00
0.50
0.01
0.00
0.12
25.27
0.00
1.67
30.13
069.1
62
0.00
0.00
0.50
0.00
8.00
0.00
8.36
3.10
0.00
1 ? . 0.0
169.5
62
0.72
0.00
0.16
0.00
11.30
P. 09
2.02
0.09
0.00
15.59
1900.5
6?
?.73
0.00
0.57
0.01
0.00
0.17
23.66
0.09
0.30
27.52
1169.1
62
2.52
0.00
0.51
0.01
P. 00
0.16
22. P2
0.08
1.51
26.61
078.6
63
0.00
0.00
0.54
O.PO
0.00
O.PO
9.95
2.86
O.PO
13.35
168.'l
63
0.70
P. 00
0.16
O.PO
10.13
0.?9
2.«1
p.7e
O.PC
10. «2
1900.9
63
?.67
0.00
P. 55
0.01
.O.PO
P. 13
19.60
0.10
0.35
23.01
!211."3
63
2.07
0.00
0.51
P. PI
O.PO
0.12
16. P9
O.P9
1.77
23.06
098.9
60
0.00
0.00
0.50
0.00
0.00
0.00
8.26
5.10
O.PO
13. °0
160.2
60
C.73
' 0.00
0.16
0.00
10.15
C.66
2.26
1.03
0.00
10.99
1987.0
60
e.58
0.00
0.53
0.01
0.00
0.13
19.21
0.07
C.30
22.87
1235.8
60
2.37
0.00
C.09
0.01
0.00
0.12
18.00
0.07
1.66
22.72
535.6
65
0.00
0.00
0.51
0.00
0.00
0.00
6.38
5.39
0.00
12.27
161.6
65
0.73
0.00
0.16
0.00
6.36
0.71
1.82
1.37
0.00
13.15
2075.4
65
2.52
0.00
0.51
0.03
0.00
0.23
16.05
0.08
0.30
19.73
1305.0
65
2.35
0.00
0.07
0.03
0.00
0.2.1
10.80
0.07
1.52
19.50
555.2
66
0.00
0.00
0.06
O.OC
0.00
0.00
8.78
6.10
0.00
15,30
157.7
6
-------
CO
                 Table A-7.   The quantity structure of packaging by consumer product,  1958-70
                                            (kilograms per $100 expenditure)
--Continued

10 25
1
2
3
u
5
6
7
8
9
10
PCE
ID 26
1
2
3
a
5
6
7 -.- •
6
9
10
PCE
io 27
1
2 -
3
(I
5
6
7
6
9
10
PCE-.
10 28'
1
'--.• 3 '
a
5
6
7
6
9
10
PCE

56
2.5«
0.00
0.50
0.00
0.00
0.12
23,75
0.00
0.17
27.08
157.6
58
3.16
0.00
0.62
. o.oo.
0.00
0.16
29.00- -
1 .89
0.00
31.63
(165.6
58
2.82
0.00
0.58
0.00
0.00
O.H
25.57
1.71
: 0.19
. 31.01
251.3
, 58
2.75
0.00
-. 0.51
0.33
72.68
0.13
21.31
2.33
0.00
103.07
I3i.1

59
2.63
0.00
0.51
0.00
0.00
0.16
23.83
0.00
0.22
27.39
169.8
59
3.09
0.00
0.65
0.00
' 0.00
0.20 '
28.25
1 .19
0.00
33.67
176.0
59
2.82
0.00
0.60
0.00
0.00
0.18
25.57-
2.10
0.15
31.72
270.5
59
2.80
O.CO
0.57
0.32
81 .-8 2
0.19
25.11
3.56
O.CO
117.70
112.6

60
2.52
0.00
0.52
C.OO
0.00
0.85
23.38
0.00
0.25
27.51
093.1
60
2.92X
0.00
0.60
0.00
0.00
C.96
26.52
2.30
0.00
33.32
196.8
60
2.70
0.00
0.55
C .00
0.00
0.90
el .16
2.33
0.12
31.05
29e.2
60
.65
0.00
0.51
0.30
61.60
0.90
21.05
3.19
0.00
lit. 51
150.7

61
2.18
0.00
0.51
0.00
0.00
0.80
2i.?7
0.00
0.29
25.99
512.0
61
2.8(1
0.00
0.61
0.00
0.00
0.92
21.80
2.80 '
O.PO
31.98
. 531.1
61
2.63
0.00
-0.57
0.00
0.00
0.86
22.81
2.7U
0.10
29.71
317.7
61
7 60
0.00
0.51
P.?7
81.78
P. PI
23.59
(1.06
0.00
113.68
167.5

62
2.69
0.00
P. 55
O.PO
C.OO
1 .11
IP. 79
0.00
0.26
23.13
513.2
62
2.65
0.00
0.58
n.oo
P. 00
1.19
20.10
(1.08
0.00
28.60
589.8
62
2.67
0.00
' 0.56
0.00
n.oo
1.11
20.18
2.19.
0.08
27.09
3U2.7
62
?.68
0.00
P. 57
' 0.26
6P.67
1.11
18.73-
5.00
P. 00
109.02
175.9

63
?.7l
0.00
0.56
o.ro
P. PC
0.92
22.51
O.OC
n.i3
27 . 11
519.5
63
2.81
n.no
0.58
n.oo
O.nO
0.9t
23.57
(l.Ji-
n.oo
32.16
652.5
6^
2.62
0.00
0.55
0.00
n.fio
0.90
13.28
2.55
0.18
19.98
- 363.1
63
2.H
P. CO
P. 51
• C.J5
90.01
P..91
21. *0
3.79
P-. f- C
121 .71
lPd.2

61
£.60
0.00
0.53
0.00
C.OO
1 .00
21.30
0.00
0.29
25.71
600.1
61
2.73
0.00
0.56
C.OO
0.00
1 .01
21.P7
2.10
0.00
25.60
837.1
61
2.53
0.00
C.51
C.OO
0.00
0.97
20.37
2.9(1
0.07
27.39
373.5
61
2.57
. 0.00
0.52
C.20
86.63
C.9B
21.02
5.78 :
0.00
117.9Q
2J6.0

65
2.31
0.00
0.17
0.00
0.00
1.03
12.97
0.00
0.33
17.11
711.7
65
2.60
0.00
0.53
0.00
0.00
1.15
11.19
U.kt
0.00
23.11
913.7
65
2.19
0.00
0.50
0.00
0.00
1.10
13.71
?.13
0.07
20.33
(100.0
65
2.51
0.00
0.50
0.29
91.72
1.11
1U.96
10.19
0.00
121.59
252.5

66
2.05
0.00
O.U3
0.00
0.00
1 .06
15.39
O.OC
0.2c
19.11
832.1
66
2.35
0.00
0.19
0.00
0.00
1.22
17.05
3.91
O.PO
25.02
1055.7
66
2.38
0.00
0.50
0.00
O.OC
1.23
17.37
2.57
o.ot
21.10
138. 5
66
2.35
0.19
0.15
71.23
1.22
19.95
8.69
0.00
101.07
312.3

67
2.39
O.CO
0.11
O.CO
P. CO
1.53
16. ?e
P. CO
0.22
20.56
838.0
67
2.39
c.co
0.11
O.CO
O.CO
1.J3
16.01
3.71
P.PO
23.P.2
109210
67
2.38
O.CO
• O.u5
0.00
• O.CO
1.J3
15.96
2.22
O.P3'
2?.?e
526.0
67
2.39
0 CO
0.11
0.22
- 63.78
1.J3
19.02
11.68
O.PO
- 98.56
- • 33-1. C

68
2, 3J
0.00
c.o;
0.00
0.00
1.61
15.83
0.00
0.20
20.13
eto.o
te
2.fl
0.00
0.13
0.00
C.CO
1.52
11.73
3.75
. C.OO
22.65
11«3.0
68
2.23
C.OO
C.13
C.OO
. O.CO
1.53
11.26
2.23
0 . C 3 -. '
2C.72
552.7
68
2.29
O.CO
' c.n
0.20
" 6C.71
1.56
15-. 51
15.37
c.co
96.1 1
348.5

69
2.38
O.CO
0.19
o.eo
0.00
2.!7
15. M
O.PC
0.22'
20. Pt
669.3
69
2.27
0.00
0.17
O.PC
fl.CO
1.73
11.98
3.<=7
O.CC
. 23.1i
1122:9
. 69
2.H
• O.CO
0.15
O.PO
0.00
1.91
11.63
2.06
O.C3
•21.25
. 5B5.6
69
2.27
o.eo
0.17
0.21
.- 51.80
2. PS
15.15
15.51
O.CC
87.16
121.2

?e
2.02
0.00
0.07
O.PO
o.eo
2.06
15.22
0.00
0.20
20.38
eeeji .
70
2.20
0.00
0.12
o.eo
o.e.0
1.88
13.79
3.75
0.00
22.03
1218.7
70
2.07
o.no
0.01
0.00
0.00
1.76
13. od
l.»6
0.03
19.57
625.2
70
2.25
. 0.00
e.n
0.19
U3.87
1.90
13. PO
15.21
0.00
77.66
176."1

-------
       Table A-7.   The quantity structure of packaging  by consumer product, 1958-70--Continued
                                    (kilograms per $100 expenditure)
ID 29
1
2
3
4
S
6
7
8
9
10
PCE
10 30
1
2
3
tt
5
6
7
8
9
10
PCE
bB
2.36
0.00
0.47
0.01
6.09
o.n
19.09
0.02
0.00
28.15
236C.6
58
0.71
0.07
0.01
0.01
1.14
0.02
0.30
0.85
0.00
3.11
93579.8
59
2.42
0.00.
0.50
O.Cl
6.78
0.16
19.41
0.02
0.00
29.29
2443.8
59
0.73
0.09
0.01
0.01
1.15
0.02
0.32
0.83
0.00
3.16
103107.0
60
2.37
0.00
0.48
0.01
6.90
0.11
16.27
0.03
0.00
28.17
2614.2
60
<0.71
0.08
0.01
0.01
1.08
O.P3
0.30
0.66
0.00
2.69
106243.7
61
2.35
0.00
0.51
0.01
6.P6
0.11
21.4Q
0.04
0.00
30.48
2600.4
61
0.73
0.12
0.01
0.01
1.09
0.03
0.28
0.71
0.00
2.99
101182.3
62
?.45
0.00
0.51
0.01
c 
-------
Table A-8.  The quantity structure of packaging by consumer product, 1958-70
                              (thousand tonnes).
10
2
}
0
5;
6
7-
g
9
10
PCE
ID
1
2
J
1
5
£
7
a
9
10
PCE
ID
i
3
,1
.5
6
.7
8
9
10
PCE
10
1
2
3
u
5
6
7
g
.9
10
PCE
1 '36
139.10
61,18
U .50
2,72
216,19
0.00
0 .0 0
2.27
fc • *• '
9.58
038.91
7702.5
2 58
275.21
:- i i . 7 o
8,71
1.35
095.60
- 0,60
62-. 57
36.83
0.00
895.65
10713.9
3 58
- 09.81
15.33
1.63
12.88
80.01
-' 0.00
0 .00
V | V V
0.62
3.12
163.90
2300.3
1 58
362.70
23.72
11,70
0.36
198.67
• 0 •. 0 0
0.00
0.00
0.00
897,36
16*03. S
39
119.51
73.07
0.63
3.27
202.19
0,00
0 .-00
1.91
12.69
087.57
7851.3.
59
290.58
•'11.66
6.60
0.99
521.51
0.73
65.87
31.93
0.00
939.09
11776'. 9
59
53.31
16.56
1-.63
17. 2« .
66.55
0.00
0.00
0.73
1.51
160.58
2361.9
59
385.71
26.08
11 .88
0.36
539,60
' 0.00
O'.OO
O.CO
0.00
963.67
19163,1
60-
155.77-
81.15 .
1.26
2.81
217'. 39..
O.OC
0.00
1 .72
11.20
307.31
79,65.6
60
262.11
11.93
6.16
1.63
510.18
' 1.66
59.28
26.06
0.00
901.61
1.1951.1
t>0
55.07
1-7.10
S .5.1
20.05
87.15
0.00
0.00
0 .61
5.02
166.66
2135.9
60
000.60
28.17
10.98
0..36
555..18
0.00
0.00
0 . 00
- "- o.oo
9V5.79
20168.5
61
152.77 -
81.01
1.50
3.18
263.90-
0.00
0.00
2.09
15.02
525.91
8.1.03.5.
6 1. ;
266. 9U
•11.80
6.11
1.26
520;9i
3.10
55.98
27.31
0.00
921.09
1 U 8.6 3 . 0
61
55/13
17.12
1-.63
21.77
95.89
0.00
r .00
0.73
5.15
196.32
2603.0
• 61
386.56
31.60
.11 .13
0.36
573.06
C.CO
0.00
0.00
0.00
1003.23
20613.1
62 ...
169.65
83. 37''
1.90'
3.27
276.97
5.00
0 . 0.0
1 .91
17.10
557.16
.617.0.7.
;62 .
311.11
15.15
6. 60
1.17
590.77
1.58
'52.68
27.71
0.00
1015.33
11979.6
62'
6t .60
19.37
! .61
25.95
100,. M
, 0.00
0.00
6:73
6.31
216.38
2696.1
. 62
127.65
36.12
12.30
0..36
595.30
0.00
.0.00
o". co
.o.ro
1071.08
20756.9'
6? '
177.63
77.93
;1;99
3;61
303.91
. o;oo
o; oo
2. no
16.62
369.09
8211.7,
63
329.10
23.09
8.96
1.15
506'. 32
3.08
50.11
27.53
0.00
991.96
15200.2
63
65.23
22.39
1 .61
26.03
111.77
-Oioo
0.00
0.73
6.92
237. ne
2605.2
63
023.93
. 12.73
.11.96
' 0.15
610.27
'.-0.00
o.'no
n.no
0.00
1069'. 36
;..2035iVl
. 61 .
182.35
85.J78
1.99 '-
3.18
301 .71
0.00"
0.00
2.18
20.67
611 .07
81*0.5
61
329 .19
20.11-
• 8.7-1
1.63
611.51
5.91
17.51
21.51
C.OO
105S.73
15205.1
61
66.59
22.86
1.61
31 .66
125.92
0 .00
c.oo
0.62
7.62
257.28
2910.3
6 U
116.79
52.75
12.31
C.61
637:. 22
o-. o o
O.CO
'C.OO
C.CO
1151.73
- 2207-1.0
65
195.68 .
81.62
.5.17
3.72 -.
372.01.,
0.00-
0 . 0 0 -.
2.81
22.01
686.30
6610.9
65'..
311.1.1
21. -27
8 . 7-1
1.'90
656.17
•2.05
11.61
22.12
0.00
1103.37
15106.9
65
73.12
23.22
1.91
32.18
139.16
0.00
0.00
1.09
A. 26
279.20
3161,6
65
505.13
51.08
13.13
0.73
702;11
0...00 •
(1.00
'0.00
O.OC
1272.60
22201.5
66 • "
199..«0v
83.33
5.26
3.51 .
016,66
0,00-
:9.00 .
2.16
23.22
733.61
6660.2
66
316.-10
25.22
.-6.89
1.63
695.91
5.31
3*. 07
26.63
0.00
1150.75
10861.3
66
75.57
27.17
2.00
35.63
157.91
0,00
0.00
0.82
8,80
308.13
3283.8
66
535.88
52.61
11.21
0.50
811.79
O.'OO
0.00
0.00
0,00
1-0«5.50
2216C.6
67,
2H.92
87.59
..5..C8 '
7. .00 .
110.T9
0.00
. O.CO -
2.51'
21. C5
71P.96
•5P9.0
67
325.23
27.08"
7 . 1.1
1.91
666.25
1*.*9
31.98
33.51
0.00
1116. IE
1?621.0
67
125.28
33.25
2.90
26.31
239/01
O.CO
'0 . r,.0
1.15
12.'?5
110.15
1997.0
67
569.90
55.80
13.13
..0.61
799.55
.O.CO
o-. co
0-. CO
V: . C 0
1139. !5
22753.0
68
210.92
90.77
3.17 .
7.26 .
397.63
0.00 '
C.CO
£.72
2J.39
737.05
8672.5
te-
317.16.
26.00
7.62
1.99
677.H
1C. 75
33.83
31.39
C.OO
1116.51
12651.5
te
126.19
35.88
3.08
21.11
237,10
O.CO
0.00
1.63
13.52
038.59
5321.6
-.66
36C.83
51. Og
13.79
C.61
626.19
0.00
O.CO
0.00
C.CO
1055.92
"asue.i
69
212.36
96/62 :
5.26
•6.17
395.50
0.00
O.CO
2".7'« '
25. ?2
713.9C
8V01.3
69
322.^0
30.80
f.ee
1 '0,30
700.36
18.19
35.70
26.62
0'. OC
1106.65
12778. 8
69
129,26
38.15
3.16
30.75
200.95
8.00
O.OC
1>3
15.33
059.27
5575.1
.69
588,05
55.61
10.52
0.60
6se.3c
o/bo
0.00
0.00
0.00
1M7.M-
22665.3
78'
206.57
100.56
5 . 17
7', 9 8 '
390.91
0.00 .
8,80
2.72;
26.31
710.23
8811.1
78
311.26
08.62
7,*2
S-'A
1 0"
715.85
22. '89
10.61
26.67
0.00
1103.57
12681.6
78
120.20
38.70
3'. 08
36.92
235.66
'0.60
C.OO
1.63
15.68
055.50
5520.8
'78
575.00
56.18
10.33
8,40
639.61
0.00
8. CO
0,'CO
0,00
1066,10
22607.0

-------
                  Table A-8.  The quantity structure of packaging by consumer product, 1958-70--Continued

                                                     (thousand tonnes)
-o
ro
ID 	 i
1
2
3
«
S
6
T
a
9
10
PCE
10 	 ^

2
3
U
S
6
7
8
9
10
PCE
ID 7

2
)
4
S
6
7
8
9
10
PCC
10 »
2
)
0
S
6
7
8
9
10
PCE
58
7.26
0.50
0.27
0.01
9.62
0.00
0.00
0.00
0.00
17.65
011.3
SB
57.33
S.76
1,81
0.08
78.84
0.00
0.00
0.00
0.00
1«1.B3
2324.1
58
166.38
37.29
0.00
0.00
248.39
0.00
0.00
0.00
0.00
452.06
9297.5
58
86.55
0.00
0.00
0.00
103.06
0.00
312.86
0.00
0,00
502.16
5180.8
59
8.07
0.54
0.27
0.09
11.29
0.00
0.00
0.00
0.00
20.28
428.7
59
57.24
3.90
1.72
0.82
79.92
0.00
0,00
0.00
0.00
143.61
2437.1
59
171.46
41.17
0.00
0.00
260.73
0.00
0.00
0.00
0.00
473.36
9656.2
59
94.44
0.00
0.00
0.00
110.32
0.00
342.51
0.00
0.00
547.26
5340.}
60
6.04
0.59
0.27
0.01
11.70
0.00
0.00
0.00
0.00
21.01
036.8
60
59.51
4.22
1.63
0.08
82.46
0.00
0.00
0.00
0.00
147.91
2480.8
60
181.71
45.22
0.00
0.00
269.71
0.00
0.00
0.00
0.00
496.65
9581.6
60
100.34
0.00
0.00
0.00
113.58
0.00
326.00
0.00
0.00
539.96
5514.1
61
8.26
0.68
0.27
0.01
12.16
0.00
0.00
0.00
0.00
21.38
447.6
61
53.25
4.40
1.54
0.08
78.74
n.oo
0.00
0.00
0.00
138.02
2596.9
61
174.64
51.48
0.00
0.00
281.59
0.00
0.00
0.00
0.00
507.71
9683.6
61
99.52
0.00
0.00
0.00
118.48
0.00
342.51
0.00
0.00
560.51
5613.7
62
9.34
0.62
0.27
0.01
12.97
c.eo
0.00
0.00
0.00
23.41
450.8
62
60.51
5.44
1.72
0.08
84.10
0.00
0.00
0.00
0.00
151.86
2592.2
62
199.67
55.79
0.00
0.00
300.56
0.00
0.00
0.00
0.00
556.02
10212.9
62
106.01
o.eo
0.00
0.00
122.11
0.00
355.92
0.00
o.oc
584.04
5900.3
63
10.25
1.04
fl.27
o.m
14.79
0.00
O.flO
o.no
0.00
26.16
483.9
63
60.68
6.53
i.ei
o.oe
93.08
O.PO
0.00
0.00
o.no
166.19
2742.0
63
206.84
65.86
0.00
0.00
322.96
0.00
n.oo
0.00
0.00
595.67
9723.0
63
110.04
0.00
0.00
0.00
129.46
0.00
344.35
0.00
0.00
583.65
5966.2
64
11.34
1.41
0.27
0.02
16.06
0.00
0.00
0.00
0.00
29.09
552.2
64
6(1.77
7.62
1.81
0.08
92.06
0.00
0.00
0.00
0.00
164.37
3037.7
60
219.36
70.26
0.00
0.00
335.94
0.00
0.00
0.00
c.oo
625.56
9818.6
64
116.48
0.00
0.00
0.00
131.82
0.00
383.02
0.00
0.00
631.72
6312.9
65
12.52
1.32
0.36
0.02
17.33
0.00
0.00
0.00
0.00
31.54
569.4
65
74.93
7.58
2.00
0.09
104.15
0.00
0.00
0.00
0.00
186.74
3055.3
65
234.78
73.44.
0.00
0.00
356.35
O.'OO
0.00
0.00
0.00
660.57
9697.9
65
133.27
0.00
0.00
0.00
138.62
0.00
405.20
0.00
0.00
677. C9
6576.4
66
12.61
1.22
0.36
0.01
19.67
0.00
0.00
0.00
0.00
30.07
554.3
66
80.11
7.89
2.16
0.08
125,83
0.00
0.00
0.00
0.00
216.09
3185.6
66
229.79
87.50
0.00
0.00
383.84
0.00
0.00
0.00
0.00
701.13
9780.3
66
130.17
0.00
0.00
0.00
166.20
0.00
025.73
0.00
0.00
726,10
4673.1
67
13.25
1.36
0.36
O.C2
IP. 67
e.oc
0.00
0.00
0.00
33.66
538.0
67
79. «6
7.7t
1.91
O.C9
111. 00
O.CO
0.00
0.00
0.00
200.72
3171.0
67
248.30
79.33
0.00
0.00
371.99
0.00
O.CO
0.00
o.eo
*99.t2
9921.0
67
149.78
o.eo
o.ro
0.00
167.07
0.00
062.65
o.eo
o.eo
799. 
-------
CO
                 Table A-8.  The quantity structure of packaging by consumer product, 1958-70
                                                    (thousand tonnes)
--Continued

ID 9 58
1 0.00
2 0.00
3 0.00
II 0.00
5 0.00
6 0.00
7 157.26
a o.oo
9 0.00
10 157.26
PCE 669.9
IP 18 56
1 0.00
2 0.00
3 152.21
4 0.00
b 108.95
6 0.00
7 378.72
B 744.36
9 0.00
10 1364.26
PCE 5552. 4
10 il 58
1 16.06
2 0.00
3 28.30
u 0.00
5 39.83
6 0.00
7 636.81
8 33.29
9 0.00
10 75«.29
PCE 2713,9
10 12 58
t 23.95
2 0.00
1 2.00
It 1.09
5 84. 7J
6 0.00
7 615.85
8 189.60
9 0.00
10 917.22
PCE 2546.8
59
0.00
o.'oo
0.00
0.00
0.00
0.00
171.95
0.00
0.00
171,95
681. 4
59
0.00
0.00
158.58
0.00
116.58
0.00
131.13
817.48
0.00
1523.76
5662.0
. 59
18.33
0.00
30.84
0.00
(111. 09
0.00
693.59
44.54
0.00
831.39
2778.2
59
22.59
0.00
1.81
1.00
81.29
0.00
589.50
200. 49
0.00
696.68
2712.5
60
0.00
' O.CO
0.00
0.00
0.00
0.00
179.69
0.00
0.00
179.69
660.1
60
0.00
0.00
JUS. 61
0.00
110.68
0.00
538.91
786.56
0.00
1579.76
51-82.9
60
19.78
c.oo
28.30
0.00
U U.18
0.00
713.04
67.00
0.00
872.30
2786.2
60
211. 04
0.00
1 .63
1.00
62.10
0.00
605.98
195. 43
0.00
9J0.18
2610.6
61
o.oo
0.00
0.00
0.00
0.00
0.00
160.16
0.00
0.00
160.16
714.6
61
0.00
0.00
150.96
0.00
108.32
0.00
688.60
783.89
0.00
1731.77
5 4 4 2 .' 4
61
19.41
0.00
29.39
0.00
44.27
0.00
680.89
102.20
0.00
876.17
2756.8
61
23.32
0.00
1.72
1.09
84.01
0.00
619. Ill
209.66
0.00
9J».9J
269J.6
62
0.00
0.00
0.00
0.00
0.00
0.00
174.09
0.00
0.00
174.09
713. tt
62
0.00
0.00
152.32
0.00
112.95
0.00
787.41
757.65
0.00
1610.32
5571.6
62
21 .05
0.00
30.12
0.00
46.36
0.00
84?. 74
137.86
0.00
108U.12
2823. i
62
23.95
0.00
1.72
1.36
83.37
5.00
62?. 44
202.29
0.00
935. 1"
29U1 ,6
63
O.OC
C.OO
0.00
0.00
0.00
0.00
168.31
P. 00
0.00
168.31
772.2
63
0.00
0.00
155.40
2.27
119.48
0.00
917. 21
772.47
0.00
1966.83
5702.4
63
21.95
O.flO
31.12
0.00
49.71
o.oo
979.96
16?. 37
0.00
1245.12
2762.8
63
24.11
O.PO
1.72
1.36
89.72
o.no
61=. 15
167.31
fl.no
9J9.58
3033.1
64
C.OO
0.00
C.OO
0.00
O.OO
0.00
202.96
0.00
0.00
202.96
- 808.6
64
0.00
0.00
159.30
1.63
121.02
0.00
1028.30
732.20
0.00
2042.46
5908.2
64
22.68
0.00
31.03
0.00
U9.17
0.00
1060.23
212.85
0.00
1375.96
2722.0
64
27.49
C.OO
1.91
1.36
96.61
C.OO
722.74
166 .50
O.OU
ioie.61
2840.0
65
0.00
0.00
0.00
0.00
b.co
0.00
206.24
o.co
0.00
206.24
839.3
65
0.00 '
0.00
162.57
1.81
127.55
0.00
1128.52
755.77
0.00
2176.23
6106.4
65
27.94
0.00
34.11
0.00
55.79
0.00
1153.78
302.16
0.00
1573.78
3029.6
65
28.94
0.00
1.61
1.27
96.53
0.50
724.56
169. 40
0.00
1023.21
2670.7
66
0.00
0.00
0.00
0.00
0.00
0.00
201.13
0.00
0.00
201.13
921.1
66
0.00
0.00
157.56
2.00
154.77
0.00
1235.39
809.68
0.00
2359. Ul
6244.1
66
29.21
0,00
34.38
0.00
69.95
0.00
11124 .94
4J2.60
0.00
1981.06
3151.8
66
27.85
0.00
1.81
1.54
104.69
1 .04
685.31
161 . 1 1
0.00
963.36
2*B«.7
67
0.00
o.co
C.OO
0.00
o.co
o.co
219.45
O.CO
0.00
219.45
938.0
67
0.00
O.CO
167.20
2. CO
142.70
C.CO
1383. P3
feB0.57
124. S3
2499. ?2
6137.0
67
32.30
O.CO
36.11
O.CO
66.97
0.00
1826.60
527.13
19.94
2^09.04
3032.0
67
30.39
0.00
1.72
2.27
100. C7
3.76
769.U3
171.27
O.CO
107P.92
J8U7.0
66:
0.00
O.CC
o.oo
o.co
0.00
0.00
225.72
0.00
0.00
225.72
949.9
66
0.00
0.00
160.48
2.63
143.16
C.CO
1«2C.25
788.87
166.57
2483.96
(151.8
68
32.75
C.OO
35. ej
0.00
68.66
O.CO
2053.61
66C.46
54. ct
2925.59
3044.0
66
c6,67
C.CO
1.63
1.91
99.52
2.3t
727.39
172.46
C.CO
1C33.95
sejs.'
69
O.Pfr
0.00
o.co
Otno
0.00
0,00
269.46
O.PC
0.00
269. 4t
1297.6
69
0.00
0.00
160.62
2.45
145.24
O.CO
I6i9.?e
715.27
162.14
2625. 01
6226.6
69
35.56
0.00
41.91
0.00
71.22
O.OC
2605.29
681.13
63.74
3498.65
3140.1
69
30.12
O.OC
1.7i
1.81
100.97
3.99
781 ,P4
162. ?C
O.CC
•Cb2.66
3029.3
70
0.00
' 0.00
O.CO
0.00
0.00
0.00
264.93
0.00
0.00
264,93
1288.6
70
0.00
O..JO
169.10
2.81
138.06
0.00
1717.91
826.31
169.68
3024.09
.6279.2
70
35. t5
0.00
U0.19
0,00
68.00
0.00
3839.45
708.93
95.30
11107.92
3148.7
70
12.02
O.PO
i.ei
1.72
105.33
5.22
- 847.40
148.18
0.06
-1.141 ,,74
2762.7

-------
Table A-8.   The quantity structure of packaging by consumer product, 1958-70—Continued
                                  (thousand tonnes)
ID 13 SB
"1 49.26
2 33,52
3 0.00
« 4.08
5 73.39
6 0,00
7 0.00
8 0,00
9 0.00
10' 160.26
PCE 2356.2
ID 18 58
~I 0.00
2 0.00
3 3,27
4 0.00
5 79.65
6 0.00
7 503.88
B 2286.60
9 0.00
10 2673.39
PCE 500tt.il
10 15 SB
1 31.03
2 3.36
3 0.00
4 0.00
5 33,38
6 -0.00
7 0.00
8 0.00
9 0.00
10 67.77
PCE 1972.8
10 16 56
1 4.99
i 0.00
3 2,72
4 0.00
S 0.00
6 0.00
7 0.00
8 137,04
9 0.00
10 164.75
PCE S42.4
59
53.43
35.24
0.00
4.26
81.38
0.00
0.00
0.00
0.00
174.32
2375.9
59
0.00
0.00
3.27
0.00
85.37
0.00
566.46
2299.93
0.00
2955.03
5062.1
59
32.75
3.63
0.00
0.00
35.02
0.00
0.00
0.00
0.00
71.40
1968.4
59
5.62
0.00
2.99
0.00
e.oo
o.oo
o.oo
163.75
0.00
172.37
560.4
60
53.97
36.97
0.00
4.08
83.01
0.00
0.00
o.eo
0.00
180.03
2524.3
60
0.00
0.00
2.99
o.eo
65.37
0.00
582.91
2346.00
0.00
3017.27
5272.5
60
33.93
3.72
0.00
o.eo
35.11
0.00
o.eo
o.oo
o.oo
72.76
1963.9
60
5.53
0.00
2.90
0.00
0.00
0.00
0.00
170.40
0.00
178.84
574.7
61
55.07
36.74
o.eo
4.26
88.81
0.00
0.00
0.00
0.00
186.88
2934.5
61
0.00
0.00
3.36
0.00
88.72
0.00
605.96
2442.36
0.00
3140.40
5569.8
61
32.84
3.86
0.00
e.oo
35.56
o.eo
o.oo
o.oo
o.oo
72.26
2009.0
61
6.08
0.00
3.18
0.00
0.00
0.00
0.00
171.82
e.oo
161.07
596.1
62
61.24
40.91
0.00
4.17
92.26
e.oo
e.oo
e.oo
o.oo
198.59
3035.1
62
e.oo
e.oo
3.45
e.oo
69.99
e.oo
642.19
2539.40
e.oo
3275.03
5469.3
62
36.63
4.08
O.frO
0.00
37.10
e.oo
o.oo
e.oo
o.oo
78.02
2028.6
62
6.53
0.00
3.27
e.oo
e.oo
0.00
o.oo
194.28
0.00
204.08
622.9
63
64.14
42.55
o.eo
4.45
100.25
0.00
o.no
0.00
o.eo
211.38
3034.4
63
0.00
e.oo
3.54
fl.OO
96.52
O.fl.O
676.68
2220.29
0.00
3001.03
5718.4
63
39.46
4.99
0.00
o.eo
39.74
0.00
e.eo
e.no
o.oo
84.19
2078.2
63
6.71
o.eo
3.36
fl.OO
e.oo
e.oo
o.oo
162.50
o.eo
192.57
650.5
64
6«.66
50.53
0.00
4.81
99.43
0.00
0.00
0.00
0.00
219.63
2762.9
64
0.00
0.00
3.36
0.00
94.26
0.00
678.62
2226.13
0.00
3004.36
5665.2
64
40.73
5.31
0.00
o.eo
39.74
o.oo
o.oo
o.oo
o.oo
85.78
2147.0
64
6.89
0.00
3.45
0.00
0.00
0.00
o.eo
182. 9<|
0.00
194.28
663.0
65
68.13
45.61
0.00
5.72
93.35 ,
0.00
o.oo
0.00
0.00
213.01
2868.7
65
0.00
0.00
3.54
0.00
99.16
o.oo
731.42
2259.58
0.00
3093.69
5921.5
65
44.54
5. 33
0.00
0.00
41.91
0.00
. o.eo
o.oo
o.oo
91.61
2216.4
65
7.44
0.00
3.63
0.00
0.00
0.00
0.00
195.48
0.00
206.55
735.5
66
70.94
53.16
0.00
5.17
, 118.39
0,00
0.00
0.00
0,00
247.67
3332.2
66
0.00
0,00
3.54
0,00
119.21
0.00
719.92
2280,52
0.00
3123,18
5790.4
66
44,63
6.31
0.00
0.00
50.35
0.00
0.00
0.00
0.00
101.29
2186.3
66
7,60
0.00
3.81
0.00
0.00
0.00
0.00
205.73
0.00
217,34
794.5
67
71.67
56.75
o.eo
7. 65
115.63
e.eo
e.eo
o.eo
o.eo
251.09
30P7.0
67
e.eo
e.eo
3.63
o.eo
120.19
e.eo
ee4.es
2375.31
30.27
3414.25
6073.0
67
48.72
8. 85
0.00
0.00
47.95
0.00
e.eo
e.eo
o.oo
105. «2
2171.0
67
8.07
e.oo
3.61
1.27
o.eo
e.eo
o.ro
236. ?2
n.ro
251.67
849.0
66
75.75
55.86
0.00
6.35

o'.eo
o.oo
o.oo
0.00
254.47
2959. 3
66
0.00
o.oo
3.72
0.00
119.30
0.00
674.30
J537.56
36.52
3573.40
6091.7
66
46.90
e.eo
e.oo
o.oo
47.27
0.00
0.00
o.oo
0.00
10Z.97
2230.1
68
£ .40
0.00
3.90
1.63
0.00
0.00
0.00
259.6U
o.eo
273.61
9C(|.e
69
77.75
60.96
0.00
7.17
us.;?
o.eo
o.oo
e.oo
fl.OO
264.45
28 10. '7
69
0.00
0,00
3.72
0.00
115.56
0,00
903. it
2285.64
39.21
3347.57
6260.5
69
87.99
10.34
0.00
0.00
45. OC
0.00
e.oo
o.eo
• o.oo
103.33
2261.8
69
8.89
0.00
«.35
2.36
o.oc
0.00
e.ec
236.96
0.11
252.69
970.7
70
79. ?0
63.91
o.eo
6.44
117.75
o.eo
e.eo
o.eo
e.oo
267.31
2840.2
70
e.oo
e.eo
3.72
0.00
112.13
e.oo
913.15
2249. V6
59. IS
3337.91
6147.8
70
06.27
10.70
o.eo
e.eo
44.69
0.00
0.00
e.eo
o.oo
101.06
2217.6
70
9.53
e.no
8.26
3.63
e.eo
e.eo
o.eo
257.07
0.11
274.60
1031. S

-------
Table A.8,
quantity structure of packaging by consul product,  ^58-70-Contlnued
                  "(thous^Vfd: tonnes);;

10 17
1 '
2
1
4 •
5 - :
6
7
8
9 •
10
PCE
ID 18
1
^
3
u
5
6
7
8
9
10
PCE
IP 1<
1
2
3
i"
5
6
7
8
9
10
PCE
10 2
1
Z
3
u
• <•>
6
7
a
9
10
PCE

58
92.81
18.H
0.00' -,
7.53 .,
166.11
0.00
0,00
0.00
0.00 '
2 61. '59 .
7519.1
58 ,-'
68.10
23.60.
3.51
1.13
. 151.0.1
9.16
T77.22
99.79
2.59
1112.50
5561.8
)• 58
" 32.57.
0.00
0.00
0-. 00
392.18
1.59
0.00
0.00
0.00
126.31
1182.9
0 58
13. IS
0.00
3.15
0.00
11. '15
C.7i
23.05
0.32
" '0.00
51.85
677,1

59
92.26
18.11
0.00
9.62 .
117.03
0.00
o.co
0.00
0.00
237.05
7952.1
59
71.21
27.59
3.81
5.11
180.26
13.32
Bib. 50
97.31
3.56
1212.01
5895.8
59
31.56
0.00
O.CO
0.27
13-7.72
2.22
0.00
0.00
0.00
(171.78
1253.3
59
13.13
0.00
3.72
0.00
15.06
0.66
26.31
2.69
0.00
62.10
6814.2

60
91.62
18.11 .
0.00
8 .11
91.17
0.00
0.00
0.00
0.00
215.37-
8192.3 .
60
78.20 •
21.10 ,
3.15
5.18
181.52
27.62
872.73
63.59
1.01
1263.11
6168.9
60
31.56
0 .00"
0.00.
0 .15
418.07
1.10
C.OO
0.00
0.00
(187 .18
1322.7
60
It . * 7
0.00
3.72
o.oo
15.06
1 .68
26 .31
5.17
0.00
61 .94
710.0

61
92.08
18.11
0.00
9.89
85.16
o.oo" .
0.00
0.00
0.00
205.57 •
8463.0
61
77.66
26.18-
3.72
5.35
198.01-
32.18
861.53
96.02
1.30
1305.28
6333.6
61
31.29
0.00
0.00
0-.73
181 .45
17.78
0.00
0.00
0.00
531.25
1355.2
61
13 31
0.00
3.99
o.oo
15.51
6.94
21.69
o .43
0.00
73. "1
739.6
\ y
62 •
96.60 -'
If. 60 •
o.oo ':-
9.07 '
87. ?7 .
0.00 .. '
0.00
0.00
0.00
211.71
8571.3
62
85.91 .,
19.21
3.90 .'
5.26 .
206.02
(10.64
981 .11
9P.16
5.01
1445 .66
6530.1
62
36.20
0.00
0.00
0.91
187.60
21.19
0.00
0.00
0.00
519.10
1406. 1
62
11.79
0.00
1.17
0.00
19.87
9 ;9 6
37.77
10.16
0.00
9fc.7l-
1111.9
. - "
63 .'.
99.79 •..
18.11 ...
0.00 - .:
9.13 .
62.83
0.00;
0.00
0.00
O.no
210.20 -.
8837.6
63
92.81
49.66
t.ie
5.53
227.96
50.12.
995. "5
81.85
5.46
1513. 66 '
6612.7
63
37.36
0.00
0.00
0.91-
521 .64
29.35
C.PO
ft. 00
ft. 00
589.27
1455.5
63
15.21
0.00
1.26
'o.oo
2ft. 66
12.ft2
It. -7 2
10.16
ft . ftO
.79.09
----- 81 r. e •;

61" .'..:
97.31 ...
18.37 . ;'
O.OOr '• -
6.6.9- .
6 1 . 56
0.00 :
0.00
0.00
0.00
206.. 16
8751.3
'61
92.63
11.11
3.99
7.17
232.97 •
67.31
1021.73
61.13
6.08
153C..H
*530:.7
61
37.29
0.00
0.00
e.73'
527.90"
'33.6'6
0.00
0.00
0.00
599.57
1511.9
61
15.33
0.00
4.06
0.00
21 .50
13.88
13\57
2C.32
C .CO
'86 .69
{A '836. :6 :

65 ' •'• "
94.80
23.90 ..
0.00'
9.62 ... •
76.65'
o.o'o
0.00
0.00
0.00
206.96
6992.3
65
100.15 ;
12.11
4.06
9.48
251.75
37.29
1133.21
79.46
6.53
1634.38
6686.3
65
37.92
0;00
0.00
1.72
569.09
37.06
0.00
0.00
0.00
645.79
1560.0
65
15.24
1.17
0.00
23.13
l'u.83
13.75
2?.3c
C.OO
93. 45-'
8=1.0

66
93.53-
26.85
0.00
10.07 ..'
119.30'
0.00
o.oo.-
0.00
0.00
209.75
9201.7
66
102.15
16.76 :
4.17
9.80
263.95 .
52.18
1152.57
73.88
6.89
1702.66
6751.9
66
36.01
0.00
0.00
1.00
437.36
40.46
0.00
0.00
0.00
516.83
1626.5
.66
11.61
0' 00
1.26
0.00
1U.R8
15..56
50.76
26.58
0,00
9fe.b5
t^.\

67
101.11
25.86 .
O.CO
8.53-
118. fl
0.00 '.
o.co /
0.00
o.co
254.33
9293.0
67
. 102.15
28.41
3.99
24.40
257. t5
105.55-'
1192. 61
81.92
5.62
IR02.JB
6521.0
67
37.91
0.00
O.PO
1.00
451.79
17.50
0.00
O.CO
O.CO
531.20
1593.0
67
16.60
O.CO
1.17
0.00
1.6.13
1«.J3
14.00
28.58
O.CO
99. ! 1
9*6.0

68
96.16
27.76 .
C.OO
7.62
119.18
fl.CO
0.00 •
e.oo "
e.cc
251.02
9132.3
66
102.79
37.00
3.90
20.77 '
261.64
lOe.92-"
1164. 5J
71.40'
6.35
1771. 3C
6565.1
68
34.02.
0.00
' 0.00
1.09
521.26-
17.08
C.OC
0.00
O.CO
605.16
1630.1
66
15.60
0.00
1.26
0.00
16.33
2,C . 16
9.32
c1.?6
O.CO
9C.63
912.5

69
91.26
28.58
C.OO
7.63
121.20
0.00
0.00
o.oe .
0.00
251.6e
8946.6
69
101. '12
37.19 •
3.99
26.56
261.09 •
117.96. ...
1238.61
61. Oi
7.11 '
1661. ?1
6616.3
69
J5.JO
o.oe
o.oe. .
1.15
517.83
49.91
0.00
0.00
0.00
60«. 1«
1636.4
69
15.33
0.00
4.54
0.00
16. M
21.7.7
16.76
26.65
0.^0
101.76
937,6

70
95.89
26.22 '
o.oo -
7,89
116.12
0.00
o.co -
0.00
0.00 '
246.12 .
9094.0
70 '
103.06
46.03
3.99 : .
20, 56, .
25". 91
131.73 .
1269.36
68.57.
7 . 5 B
1929.71
6789.1
70
35.17
0.00
0.00
1.81
aao.36
53.12
0.00
0,00
0.00
570.76
1654.'7
70
15 . 42
0,00
1.17
0.00
15.88
23.0.9
9.«7
27.P5
C.OO
96.28
946.2.

-------
Table A-8.   The quantity  structure of packaging by consumer  product, 1958-70—Continued
                                  (thousand tonnes)
1
It> 21 58
1 0.00
2 0.00
1 0.73
0 0.00
5 0.00
6 0.00
T 19.75
8 3.96
9 0.00
10 24.04
PCE 147.3
ID 22 58
1 }0. 80
2 0.00
3 2.4S
4 0,00
5 157.58
6 0.54
7 55.99
8 6,57
9 0.00
10 233.93
PCE 1431.6
;p 23 SB
1 27.85
2 0.00
3 5.53
4 0.14
5 0,00
6 1,36
7 227,24
6 0.16
9 2.23
10 260.56
PCE 959.1
10 20 58
1 10.70
2 0,00
3 2.09
0 0.05
5 0.00
6 0.50
7 85,62
S 0.08
9 .5,61
10 104,65
PCE 396. V

59
0.00
0.00
0.91
0.00
• o.oo
0.00
23.05
5.66
0.00
29.92
168.6
59
12.07
0.00
2.72
0.00
175.54
0.77
65.86
9.53
0.00
266.49
1529.8
59
29.48
0.00
6.08
0.18
0.00
1.91
237.12
0.27
2.50
277.54
1001.9
59
11.16
0.00
2.36
0.05
0.00
0.73
88.92
0.14
5.68
109.23
415.8

60
0.00
0.00
0.82
0.00
' 0.00 '
0.00
21.08
6.69
0.00
28.79
166.3
60
12.07
0.00
2.63
0.00
188.24
1.54
59.27
10.07
0.00
273.82
1725.1
60
29.48
0.00
5.99
0.09
0.00
1 .41
240.53
0.36
2.59
280.45
1043.1
60
11.16
0.00
2.27
0.05
e.eo
0.50
65.62
0.18
6.39
106.21
439.0

61
0.00
o.eo
0.91
0.00
• ~ o.oo '
0.00
21.08
6.71
e.eo
26.70
167.6
61
12.61
0.00
2.99
0.00
201.94
6.58
59.27
9.62
0.00
293.01
1821.1
61
29.76
0.00
6.44
0.09
0.00
1.01
306.27
0.54
3.18
347.66
1096.9
61
11.61
0.00
2.54
0.05
0.00
0.54
118.55
0.18
7.80
141.32
469.1

'62
e.oo
e.eo
0.91
o.oo
o.oo
o.eo
10.17
«.26
e.oo
20.34
169.5
62
13.79
0.00
3.08
O.CO
215.19
9.39
46.11
9.34
0.00
296.91
1900.5
62
31.93
0.00
6.62
0.09
0.00
2.00
276.64
1. 00
3.52
321.80
1169.1
62
12.07
0.00
2.45
0.05
0.00
0.77
105.39
0.36
7.23
126.32
478.6

63
0.00
0.00
0.91
0.00
0.00
o.oo
16.72
0.81
0.00
22.00
166.1
63
10.42
O.AO
3.16
0.00
196.66
11.39
06.81
15.15
0.00
267.63
1900.9
63
32.30
0.00
6.71
O.H9
0.00
1.59
237.37
1.27
0.26
283. 4'l
1211.3
61
12.30
0.00
2.50
0.05
e.eo
0.59
90.26
0.05
6.63
115. Ot
49B.9

60
0.00
0.00
0.82
0.00
0.00
0.00
13.57
e.oo
0.00
22.82
164.2
60
14.52
0.00
3.16
0.00
201.67
13.11
00.62
20.50
o.eo
297.79
1987.0
64
31.64
o.eo
6.53
0.09
0.00
1.63
237.43
0.91
0.17
282.60
1235.8
60
12.70
0.00
2.63
0.05
0.00
0.60
96.02
0.36
6.69
121.70
535.6

65
0.00
0,00
0.82
0.00
0.00
0.00
10.31
8.71
0.00
19.64
161.6
65
15.15
0.00
3.27
0.00
173.46
14.79
37.78
28.40
O.CO
272.84
2075.0
65
32.93
o.eo
6.71
0.05
0.00
2.95
209.06
1.09
3.90
257.50
1305.4
65
13.06
0.00
2.63
0.18
0.00
1.18
82.41
0.36
6.44
106.27
555.2

66
0.00
e.oo
e.73
o.oo
o.oo
o.oo
13.65
9.62
0.00
20.19
.157.7
66
15.15
0,00
3.27
0.00
125.19
16.06
13.60
29.57
0.00
2o3.ee
2115.1
66
33.11
0.00
6.80
0.27
0.00
3.13
267.27
1.09
0.17
335.es
1361.1
66
13.70
0,00
2.61
0,09
0.00
1.32
120.61
0.05
6.71
151.69
560.1

67
0.00
e.eo
0.73
0.00
0.00
e.eo
10.50
8.77
0.00
20.00
. 157.0
67
15.68
0.00
3.te
0.00
123. t5
18.23
27.98
26.65
e.eo
215.57
2061.0
67
30.29
e.eo
6.40
e.oi
O.CO
3.76
J76.10
1.19
0.40
327.29
1440.0
67
17. *9
O.CO
3.36
0.16
O.CO
1.95
136.00
0.50
9.62
16«.74
742.0

68
0.00
e.oo
0.64
e.oe
. e.eo
e.oo
5.01
9.07
0.00
14.72
.146.5
66
15.42
0.00
3.16
O.CO
105.51
cC.10
26.67
31.39
O.CO
200.31
2130.5
66
33.66
0.00
6.62
0.36
0.00
0.54
2ll."l
1.16
4.05
962.21
I53t,9
66
l«.7
-------
Table A-8.   The quantity structure of packaging by consumer product,  1958-70--Continued
                                   (thousand tonnes)
10 25
~~I
2
3
4
5 .
0
7
b
9
10
PCE
10 26
2
3
4
5
6
7
B
9
10
PCE
ID 27
1
2
3
4
5
6
7
8
9
10
PCE
ID 28
1
2
3
4
5
6
7
8
9
10
PCE
56
11,61
0,00
2.27
0.00-
. 0 ..00
0 . 5u
106.68
0 ; C'O
0.60
123.90
• 457.6
56
11.70
. 0.00
2.90
0.00
0. 00
0.73
135.03
8.60
. 0.00
162.16
465.6
be
' 7.08
0. 00
1.45
0.00
0.00
0.36
64.25
'4,30
0.47
77.91
251. i
58
3.72
0.00
0.73
0.45
96.43
0.18
32.93
5.16
0.00
139.60
I3b,4
59
12.34
0.00
2.54
• . .0.00
0.00
0.77
-111.? 7
0.00
1 . Ob
'128.67
4 6 ? ,; 6
59
14.79
C.OO
3.08
0.00
0.00
0.9b
135.03
7.11
0.00
160.97
478.0
59
. 7,62
0.00
1.63
0.00
0.00
P. 50
69, 16
6.49
0.40
• 85.80
270.5
59
3."
0.00
0.82
0.45
120,43
0.27
36.23
5.11
0.00
167.60
142.6
60
12.43
0.00
2.54
0.00
-•O.OO
4.17
' 115.27
' O.P'O '
1 .21
135.65-
493.1
60
14.52
P. 00
2.99
0.00
0.00
4.85
131 .73
11.43
0.00
165.52
496.8
60
7.98
0.00
1.63
0.00
0.00
2.68
72.15
6.69
0.34
91.98
2?6.2
60
3.99
0.00
0.62
0.15
127.16
1.36
36.23
5.26
o.ob
175.58
150.7
61
13.13
0.00
2.90
.0.00
- C.OO
4.35
116.F5
O.CO
1 .57
' 141?. 80
542.0
61
15.06
0.00
3.27
0.00
0.00
4.90
131.74
14.68
0.00
169. 61
531.1
61
6.35
0.00
i.ei
0.00
0.00
2.72
72.45
8.71
0.33
94.37
317.7
61
4.35
0.00
0.91
0.45
136.99
l.H .
39.52
6.80
. O.-PO -'
190.13
167.5
62
14.61
0.00
2.99
0,00
C.OO
6.03
102.06
0.00
!.5i
' 127.25
543.2
62
16.78
n.OO
3.45
0.00
0.00
7.03
•118.56
24.04
0.00
169.66
569.8
62
9.16
0.00
I. '1
0.00
0.00
3.81
69. 16
6.53
n.2s
92.65
342.7
62
4.72
' ' 0.00
1 .00
P. 45
141 .69
1.95
32.91
6.60
. . -O.CO •
191 .75
175.9
63
J4.S6
fl.OO
3.06
ft. CO
-C.OO
5.06
123Y70
P. 'no
?.?9
• !
-------
                  Table  A-8.   The quantity structure of  packaging by consumer product, 1958-70—Continued
                                                       (thousand tonnes)
CO
10 20 58
1 56.06
2 0.00
3 11.16
4 0.28
5 145.06
6 2.72
7 454,48
a o.oi
9 0,00.
10 670.16
PCE 2360.6
ID 10 58
1 660.06
2 60.09
13.06
'.73
1067.41
19.19
276.64
797.12
2.63
10 2909.96
PCE 9357V. 6
ID 31 56
i 2279.52
2 299.21
3 ?66.54
4 47.95
5 4345.46
6 36.26
7 4926.62
6 4375.46
9 27.33
10 16608.57
PCE 196675.4
99
99.06
0.00
12.25
0.28
165.65
3.81
474.23
0.46
0.00
715.76
2443.6
59
746.96
90.27
15.24
10.26
1186.79
20.62
326.04
658.61
2.87
3261.90
103107.0
59
2457.06
347.67
281.59
58.60
4700.15
47.66
5291.44
4554.36
33.46
17772.24
209949.1
60
61.67
0.00
12.61
0.29
160.44
2.95
477.53
0.73
. .0.00
736.42
2614.2
60
757.42
66.91
14.33
10.09
1145.70
26.9a
322.74
703.33
3.05
3074.51
106243.7
60
2514.57
360.22
260.09
58.07
4702.38
64.01
5467.35
4427.72
36.63
17911.23
216015.3
61
65.77
0.00
14.15
0.29
169.83
3.06
599.39
1.09
0.00.
853.61
2600.4
61
758.51
122.47
14.61
9.36
1130.64
34.70
296.39
740.06
3.30
3110.05
104182. J
61
2492.89
411.42
274.70
61.24
4814.32
120.29
5622.95
46JU.I1
40.99
16672.90
216877.9
62
66.67
0.00
14.24
0.29
169.64
4.26
503.88
!.9l
.0.00
759.09
2807.5
62
834.99
141.98
14.97
10.18
1258.01
43.77
230.54
759.67
5.76
3297.87
113565.6
62
273i.29
443.14
280.42
65.66
5127.30
158.71
6002.10
4789.38
45.10
19648.11
228353.5
*3
68.86
e.oe
11.24
0.29
185. «2
3.36
504.83
2.45
-.0..00
779.55
2805.6
63
838.25
!2».82
16.96
12.06
1296.12
51.26
22C.65
633. 9.2
3.93
3281.09
12I605.'6
63
2(03.52
484.15
287.76
73.76
5327.25
181.03
6272.33
4348.26
50.92
19828.97
236958.3
64
66.31
0.00
13.61
0.29
199.86
3.36
491. 9
-------
Table A-9.   The value structure of packaging by consumer  product,  1958-70
                         (percent distribution)

_IO 	 I
2
3
4
5
6
7
8
9
10
PCE
.10 	 2
2
3
4
5
6
7
8
9
10
PCE
IP_:
2
1
4
5
6
7
8
9
10
pee

10
t
2
3
4
5
6
7
8
9
10
PCE
58
14.23
53.47
1.31
1.87
33.21
0.00
o. no-
il. 28
4.62
100.00
7702.5
56
" 23.99
».22
1.90 '
2.26
57.51
0.34
3.32
4,45
0.00
100. CO
1474}. 9
I 58
13.20
20.77
1.23
22.99
31.90
. 0.00
0.00
5.64
4.28
100.00
2304.3

4 58
27.28
11.18
2.49
0,18
56.46
0.00
0.00
2.40
0.00
100.00
18403.5
59
12.95
34.08 •
1.15
1.92
34.31
0.00
0.00
10.27
5.32
100.00
7851.3
59
23.40
5.55
1.75
2.36
59.70
0.40
3.22
3.63
0.00
100.00
14776.9
59
11.83
19.78
1.04
25.90
31.34
0.00
0.00
5.25
4.87
100.00
2361.9
1

59
25.67
10.90
2.26
0.16
58.64
0.00
0.00
2.36
0.00
100.00
19483.1
60
12.71'
34.46
1 .10
1.40
33.10 •
0.00
0.00
11 .64
5.60
too .00
7965.6
60
23.57
5.46
1.84
2.01
59.70
1.09
2.94
3.39
0.00
ioo.no
14951.4
60
11.76
19.18
1 .04
26.08
30.63
0.00
0.00
6.13
5.16
ioo.no
2435.9

60
25.69
10.70
2.23
0.14
56.41
0.00
0.00
2.83
C.OO
100.00
20468.5
61
11.66
33.41
1.12
1.57
• 32.49
0.00
0.00
13. PS
5.87
ioo.no
6103.5
61
23.62
5.19
1.93
1.95
59.30
1.43
2.63
3.95
0.00
100.00
14863.0
61
10.78
17.89
1.03
27.42
30.08
0.00
0.00
7.36
5.43
100.00
2603.0

61
24.27
11.44
2.33
0.15
58.05
0.00
0.00
3.77
0.00
100.00
20643.3
62.
11.26 ..
3?. 60 ,
1.13
1.47
31. n5
0.00
o.co
13.42
6.06
100.00
8170.7
62
21 .66
t.21
1.85
1.72
6C.49
1.51
2.23
4.14
n.oo
100.00
14979.B
62
9.83
20.04
1.00
2P.12
27.10
0.00
0.00
6. (-2
5.28
100.00
2696.4 .

62
23.47
13.98
2.35
0.14
55.17
0.00
n.no
4.90
o.co
ion .00
20756.9
6? ,
11.61
- 32.44
1 .07
1 .*4 ,
34.74
0.00
n.no
12.70
5.60
ion.ro
8211.7
63
25.20
6. no
1.72
1.71 .
5«.64
1 .48
2.82
4.22
o.no
ion.no
I52no.'2
63
9.36
2n.76
n.66
2*. 53
26. n5
n.no
a. no
9.76
u .68
loo.no
2805.2

63
22.46
13.92
2.09
0.16
56.56
0.00
n.no
Up |
. c 1
n.no
ion.no
2035S;i
64..
10.73
31.53
1.03
1.26-
35.35 .
C.OO
0.00
14.08
*.02
100.00
8460.5
64
. 23.79
7.60
1.68
1.70
56.35
1.62
1.61
3.45
0.00
ioc.oo
15205.1
64
6.61
19.08
C.64
26.13
29.00
r .00
0. 00
9.20
4 .9a
100.00
2940.3

6"
21 .36
16.59
2.06
0.20
52.63
C.OO
C.OO
» 9h
c . ^ o
C.OO
100.00
2 2 0 7 1 .' 0
65
10.48
28.12
1.02."
1.23.
35. U9
o.no
0.00 '
16.76
6.91
Ion. 00
8610.9
65
23.06
7.26
1.64
1.56
60.20
0.9t
1.60
3.71
0.00
ioo.no
15108.9
65
8.86
18.04
0.85
24.39
30.03"
0.00
0.00
11.98
5.65
100.00
3164.6
fc e
65
21.64
14.73
2.11
0.19
53.57
0.00
0.00
7.7t
0.00
too. oo
22204.5
66 '
10.80
26.36
0.89
1.01
39.31
o.oo •
0.00
15.00
fc.64
100.00
8660.2
66
21.70
7.7t
1.39
1 .21
60.33
1.79
1.29
4.54
0.00
100.00
14B64.3
66
6.61
16.99
0.71
21 .43
31.36
0.00
0.00
13.59
5.30
100.00
3263. 8
66
20.90
13.12
1.74
0.11
57.21
0.00
0.00
6.91
0.00
100.00
22160. 6
67 '
18.96
27. ?4
8.93
1.63
' 40.36
n.co
o.co
12.76 •
".91
ioc.oo
R5P9:o
67
16.73
7.t3
1.25
1.16
60. C6
4.69
1.11
5.34
o.ro
ior.ro
12621'. 0
67
10.97
17.96
0.91
11.60
40.36
O.CO
0.00
12. rs
5.91
ioo.ro
4997:0
6T
21 .46
12.60
1.82
8.12
56. re
r.eo
r.co
5.71
o.co
100. CO
2?753:o
66
1C..69:.
27.43
0.94
1.76
39.99
0.00
0.00
12.73'
t.46
100.00
e£72.'5
66
16.70
7.32
1.25
1.10
61.74
3.10
1.15
5.63
C.OO
1 0 C . 0 C
12651.5
66
1C. 96
16.59
0.96
6.79
40.64
C.CO
0.80
13.24
t.62
100.00
5324.6
66
2C.60
11.44
1.63
C.ll
60.61
0.00
C.CO
5.01
0.00
IOC. CO
231*8.1
69
10. SO
27. *Z •
0.66
1.36
39.62
0.00
0.00
13.24
7.1 1
ioo.no
6901.3
69
17. ?1
7.05
1.13
8.69
6?. 49
5.11
1.13
4.70
8. CO
ion.no
1Z778.6
69
18.31
18.14
0.86
11.25
40.08
n.ne
o.eo
12.18
7.18
lon.no
5575.1
fc9
20.77
18.49
1.74
0.1C
63.23
8.00
o.ro
3. 67
n.no
loo. no
22865.'3
70
9.66
. 27.61
0.65
1.71
39.66
O.no
o.oo
13.33
6. 95
100.80
eeai.'i
7P
15.70
B.69
1.09
l.fl .
62.70
6.06
8.4,6
4.30
8.00
ion. oo
12661.6
78
9.76
17.61
0.66
13.32
«0.f9
0.00
0.00
11.12
7.ns
100.00
5S2a."8
78
20.33
10.14
1.79
0.10
60.39
0.80
O.no
3.?6
8.80
ioo.ro
22607.'0

-------
                   Table A-9.  The value structure of packaging by consumer product, 1958-70--Continued

                                                  (percent distribution)
en
O
ID
i
2
J
4
3
6
7
a
9
10
PCE
ID
~r~
2
3
0
5
6
7
e
9
10
PCE
10
1
i
3
a
3
6
7
8
9
10
PCE
10
^r
2
3
a
s
6
7
6
9
10
PCC
_i 38
27.54
11.96
2.02
0.23
54.86
0.00
0.00
2. UB
0.00
100.00
«11.3
6 58
~ 27.26
11.14
2.45
0.26
5*. US
0,00
0.00
2.41
0.00
100.00
232«.l
2. se
22.85
24.6V
0.00
0.00
. 51.33
0.00
0.00
1.12
0.00
100.00
9297.5
8 58
18.07
0.00
0.00
0.00
35.39
0.00
46.54
0.00
0.00
100,00
5180.8
99
25.20
10.52
2.03
1.92
57.55
0.00
0.00
2.38
0.00
100.00
428.7
59
25.10
10.77
2.16
2.43
57.24
0.00
0.00
2.30
0.00
100.00
2437.3
59
21.30
24.75
0.00
0.00
52.90
0.00
0.00
1.05 .
0.00
100.00
9656.2
59
17.12
0.00
0.00
0.00
35.40
0.00
47.48
0.00
0.00
too. eo
5340.1
60
25.57
10.79
2.61
0.17
58.16
0.00
0.00
2.70
0.00
100.00
438.8
60
25.65
10.79
2.23
0.21
56.30
0.00
0.00
2.82
0.00
100.00
2460.8
60
21.51
£1.96
0.00
0.00
52.36
0.00
0.00
1.17
0.00
100.00
9581.6
60
18.12
0.00
0.00
0.00
16.67
0.00
45.20
0.00
0.00
100.00
5514.1
61
24.28
11.44
2.59
0.17
57.98
0.00
0.00
3.94
0.00
100.00
447.6
61
24.29
11.45
2.28
0.24
57.95
0.00
0.00
3.79
0.00
100.00
2596."9
61
20.26
25.47
0.00
0.00
52.71
0.00
0.00
1.56
0.00
100.00
9883.6
61
16.87
0.00
0.00
0.00
37.09
0.00
46.04
0.00
0.00
100.00
5813.7
62
23.54
13.65
?.3B
0.16
55.17
0.00
0.00
5.10
0.00
100.00
450.8
62
23.08
13.98
2.32
0.22
55.09
0.00
0.00
4.91
0.00
100.00
2592 .'2
62
16.63
32.29
e.eo
0.00
47.35
0.00
0.00
1.73
0.00
100.00
10212.9
62
16.03
0.00
e.oo
0.00
36.85
0.00
47.12
0.00
0.00
100.00
5900.3
63
22.47
14.06
1.97
0.13
56.69
0.00
0.00
4.69
0.00
100.00
483.*9
6!
22.46
13.94
2.08
0.19
56. «4
0.00
0.00
4.79
0.00
100.00
2742.'0
6?
17.16
33.26
0.00
0.00
47.02
0.00
0.00
1.96
c.no
100.00
9723.'0
63
16.46
A. 00
0.00
0.00
40.37
0.00
43.15
0.00
0-00
100.00
5968J2
64
21.20
17.33
1.79
C.23
52.34
0.00
0.00
7.11
0.00
ioo.oo
552.2
64
21.34
16.56
2.10
o.ie
52.85
0.00
0.00
t.95
0.00
ioo.oo
3037.7
64
17.63
33.33
0.00
0.00
47.01
0.00
e.oo
2.C3
0.00
IOC. 00
9818.6
64
16.94
0.00
0.00
0.00
36.43
0.00
««.63
e.oo
0.00
ioe.oo
6312.9
65
21.49
15.15
2.26
0.19
52.94
0.00
0.00
7.95
0.00
100.00
569.4
65
21.66
14.73
2.12
0.16
53.57
0.00
0.00
7.76
0.00
100.00
3055.3
65
18.10
30.15
0.00
0.00
48.90
0.00
0.00
2.86
0.00
100.00
9897."9
65
18.14
0.00
0.00
0.00
37.82
0.00
44.04
0.00
0.00
100.00
6576.4
66
20,86
12.90
1.89
0.08
57.31
0.00
0.00
6.97
0.00
100.00
554.3 .
66
20.91
13.11
1.78
0.11
57.22
0.00
0.00
6,87
0.00
100.00
3 185. '6
66
16.55
32.24
0.00
0,00
48.17
0.00
0.00
3.03
0.00
100.00
9780.3
66
|7.46
0.00
0.00
0.00
41.32
0.00
41.22
0.00
0.00
100.00
6673.1
67
21. f6
13.10
2.C7
0.15
57.59
(i.OO
0.00
6.05
0.00
100. CO
538.0
67
21. *0
12.76
1.65
0.13
se.ce
0.00
o.eo
5.*8
0.00
100. 00
3171.0
67
16.61
31.77
0.00
0.00
48.57
0.00
O.PO
?.es
o.eo
IOC. CO
9.92110
67
17.37
o.eo
0.00
e.eo
40.72
o.eo
41.91
o.eo
P. CO
100.00
6969;o
66
20.72
11.72
1.59
0.14
60.65
0.00
e.oo
4.98
0.00
100.00
530.5
66
20.82
11.38
1.81
0.10
66.91
o.oo
o.oo
4.97
e.oo
100.00
3217.3
66
16.16
30.53
0.00
0.00
50.23
0.00
o.oo
3.06
0.00
ioo.oo
9799.6
68
16.09
0.00
0.00
0.00
36.83
0.00
45.09
0.00
e-.oo
100.00
7175.5
*9
80.68
10.61
1.93
0.13
62.77
fl.OO
o.eo
3.67
o.eo
loo.no
532 .'6
69
20.75
10.54
1.78
0.09
63.13
0.00
0.00
3.71
o.oc
100.00
3283.5
69
15. *7
31.43
0.00
0.00
a9.ee
o.oo
o.oo
3.n3
o.eo
100.00
99«3;3
69
15.45
0.00
o.oo
o.eo
37.78
0.00
U6.77
0.00
0.00
ion. 00
7l22.*9
76
20.31
16.19
l.«S
0.13
64.23
0.00
e.oo
S.19
o.eo
100.00
525. "4
70
20.33
10.16
1.61
0.10
60.37
o.eo
o.oo
3.24
0*90
100.00
3396.'7
78
15.21
J1.77
0.00
0.00
50.22
0.00
0.00
2.60
0.00
100.00
I0267.%4
?e
. 11.76
0.00
0.00
0.00
35.43
0.00
49.61
o.oe
o.ep
100.00
7060.9

-------
                         l
Table A-9.   The value structure of packaging by consumer product,  1958-70--Continued
                               (percent distribution)

10 9
2
J
U
5
6
1
8
9
10
fit
to U
2
1
U
9
6
7
8
9
10
fCE

to u
2
3
(I
3
6
7
8
9
10
fit
ID 12
£
3
4
9
6.
7
8.
9
10
PCE
58
0.00
6.00
0.00
0.00
0.00
0.00'
100.00
0.00
0.00
ioc.oo
669.9
98
0.00
6.60
21. »b
0.00
6.31
0.00
15.09
54 .-7 i
O.CO
loo.oo
5552.4

58
3.14
0.60
17.14
0.00
12.82
0.00
56.57
10.31
0.00
loo.oo
2713.9
58
' :2.S7
0..00
0.66
0.86
14.9J .
0.00
48. 7« .
32.21
0.00
"100.00
2546.8
59
o.oo
'0.00
0.00
6.00
0.00
c.co
100.00
0.00
0.00
100.00
6£1 .4
59
0.60 -
0.00
21 .69
0.00
9.11
0.00
12.49
56.71
0.00
loo.oo
5662.0

59
3.19
0.00
16.63
0.00
13.58
0.00
54.42
12.18
0.00
loo.oo
2778.2
b9
2.39
0.00
0 ;.fc 0
0.78
15.25
0.00
47.59
33.40
0.00
100.00
2712.5
60
0.00
'0.08
0.00
0.00
0.00
0.00
100.00
0.00
0.00
100.00
660.1
60
0.00
0.00
20.98
0.06
8.37
0.00
15.52
55.12
0.00
loo.oo
5482.9

60
3.ll
0.00
15.38
0.00
12.43
0.00
51 .62-
17.46
0.00
100.00
2768.2
60
'2.48-
0.00
0.58
C.68
15.16
C.OO
47.67
33.43
0.00
loo.oo
26 10,. 6
61
0.00
1 O.PO
0.00
0.00
0.00
0.60
100.00
0.00
0.00
100.00
7 1 4 .' 6
6l
0.00
6.00
20.03
0.00
7.15
0.00
17.99
54.82
0.00
100.00
5442 .4

61
2.66
0.06
14.94
O.PO
11 .20
0.00
43.81
27.39
C.OO
loo.oo
2756.8
6l
' 2.16
0.00
O.S9
6.79
14.35
0.00
4 4 ." 2 2
37.93
o.-oo
100.00
2893.8
62
8.06
6.00
O.OC
P. 60
0.00
0.00
ICC. CO
c.co
0.00
lOO.PO
713.4
62
6.00
O.CO
• 19.91
0.00
7.18
P. 00
2P.49
52.41
0.00
loo. oo
5571.6

62
'2.13
e.oo
12.57
0.00
fl.ai
0.00
4? .43
30.45
0.00
lOP.OO
'28?3.5
62
2.04
P. 00
P. 60
0.93
14.21
P. 00
44.71
37.50
C.OO
lOP.OO
294.1.6
63
0.00
1.00
0.00
o.oo
O.PO
0.00
100.00
0.00
O.PO
1 o n . i o
7 7 2 .' 2
63
O.PO
P. 00
1P.»7
0.54
7.61
O.PO
22. 19
51 .09
O.PO
IOP.PO
5702.4

63
' 1.97
0.90
10.95
P. 00
9.28
o.ro
46. ?8
31 .52
C.PO
100. «0
2782.'6
6?
2.13
fl.ro
P. 59
0.93
16.35
fl . PO
44 .59
35.41
C.PO
10P.1P
3031.'l
64
0.00
'C.66
6.00
c.co
O.PO
C.PO
i o o . 6 o
0.60
0.00
ioc.oo
808.8
64
6.00
0.00
2C.C5
0.39
7.55
C.OO
24. 18
47.84
0.00
loo.oo
39C8.2

64
1.83
6.00
1C. 12
0.00
1.94
O.CO
UD.C7
36.03
C.OO
Ioc.oo
2722.0
64
2.35
C .00
C.66
C.90
It .89
0.00
49.34
29.87
C.OO
1 a o . P 6
2840.0
65
6.60
'0.60
0.00
0.00
0.00
0.00
loo.oo
0.00 '
0.00
loo.oo
839.3
65
C.OO
0.00
19.14
0.36
7.29
0.00
24.24
48.97
0.00
loo.oo
6106.4

65
'1.74
0.00
8.79
0.00
h.98
0.00
39.66
42. P4
0.00
loo.oo
3029.6
65
2.41
0.00
0.62
0.74
16.10
0.36
47.71
32.07 .
0.00
loo.oo
2b70.7
66
o.oo
'0.00
6.00 .
0.00
0,06
0.00
100.00
0.00
0.00
loo.oo
921.'l
66
0.00
'0.66
15.58
0.33
6.45
C.OO
25. P3
50.57
0.00
100,00
6244.1

1 1.46
0.00
5.93
0.00
'6.69
0.00
39.90
46.02
0.00
loo.oc
3i5i.e
66
'2,51
0.00
0.56
0.80
17.99
0.70
45.93
31.51
O.OC
loo.oo
2684.7
67
P. CO
' fi.60
P.PO
O.CO
0 .CO
o.co
100.08
P. CO
O.CO
10 P. CO
93810
67
6. CO
'0.00
16.46
0.28
t.53
P. CO
20.79
40.47
10.46
ioc.oo
6137.0 '

'1.18
'fl.r.O
?.16
0.00
5.13
o.ro
4P.=8
45. el
2.C4
100. CO
T032IO
67
'2.01
0.00
0.53
l.PO
16.65
1.95
45 . *!
32.10
fl.CO
loo.ro
?847:o
68
0..66
; 6.00
6. CO
C.6C
C.OO
0.00
IOC.OO
0.00
0.00
tec. co
945.5
68
0.00
e.oo
13. 6f
C.30
6.65
C.OO
25.33
41.19
12.45
loc.co
6151.6
t?
'•0.92
"o.eo
3.92
0.00
4.15'
"C.OO
41 .06
(14 .68
5.06
IOC.OO
3044.0
68
2.29
0.00
C.51
0.79
17.12
1 .29
45.63
32.36
C.CO"
IOC.OO
2655.6
64
•o.feb .
' O.Ot
6.66
0.16
' 0.00
8.00
108.80
6.00
O.PC
100. CO
1297."6
69
• O.flO
1 6.06
13.76
C.?5
'6.81
0.00
31 .60
36;|S
11. "3
too. oo
6226.8
69
16,70
'6. PC
3.??
0.00
3.1)4
0.80
52. ?9
35. 5C
4.63
loo.oo
314Q.1
69
'2,17
O.PO
0.47
P.»-7
ifc.i»e
2.10
48.50
29. ?2
O.PO
100. PC
3029.3
76
- 6;80 .
'8i60
6iOO
6.66
' 0;o6
e.oo
ioo.flo
6.68
c.oe .
100.00
U88i8
76
0.60
6.68
11.96
0.26
6.02
0.00
31.04
J9.47
11.23
161.80
6279.'2
7(1
'0.64
•«.eo
2.80
8.60
2.93
8.00
54.14
33.30
6.19
100.00
3148J7
78
•2.13
P. 80
0.47
6.58
16.66
2.60
51;49
25.91
0.02
100.10
2762.'7

-------
                 Table A-9.   The value structure  of  packaging by consumer product, 1958-70—Continued

                                                (percent distribution)
en
ro
ID 13
~T —
2
3
4
5
6
7
8
9
10
PCE
IP 14
1
2
3
tt
5
6
7
8
9
to
PCE
ID 15
a
3
4
5
6
7
8
9
10
PCE
10 16

2
3
a
5
6
7
8
9
10
PCE
58
11. "B
80.89
0.00
6.69
26.86
0.00
o.oo
13.58
0,00
100.00
2356.2
58
0.00
0.00
0.20
0.00
3.16
0.00
9.01
67.58
0.00
ioo.ro
SOOu.K
SB
31.90
17. 9a
0.00
0.00
50.16
0.00
0.00
P. 00
0.00
100.00
1972.8
58
1,90
0.00
3.21
0.00
0.00
0.00
0.00
911,89
0.00
100.00
5*12.4
59
11.08
40.80
0.00
6.21
28.56
0.00
0.00
12.95
0.00
100.00
237S.9
59
0.00
0.00
0.24
o.bo
S.59
0.00
10.25
85.92
0.00
100.00
5062.1
59
30.64
17.23
0.00
0.00
52.13
0.00
0.00
0.00
0.00
100.00
1968.4
59
2.07
0.00
3.41
0.00
0.00
0.4)0
0.00
90.53
0.00
100.00
560.4
60
11.53
40.21
0.00
5.12
28.05
0.00
0.00
15.08
0.00
100.00
25J4.J
60
0.00
o.eo
0.23
0.00
3.00
0.00
9. 68
86. 49
0.00
100.00
5272.5
60
31.32
16.71
0.00
0.00
51.96
O.«0
0.00
0.00
0.00
100.00
1983.9
60
1 .86
0.00
3.37
0.00
0.00
0.00
0.00
94.77
0.00
100.00
574.7
61
10.48
39.10
0.00
5.26
27.27
0.00
0.00
17.89
0.00
100.00
2934.'5
61
0.00
0.00
0.23
0.00
3.02
0.00
8.62
88.13
0.00
100.00
5569.8
61
31.08
16.16
0.00
0.00
52.76
0.90
0.00
0.00
0.00
100.00
2009.0
61
1.72
0.00
3.33
0.00
0.00
0.00
0.00
94.95
0.00
100.00
596.1
62
9.«9
41.21
0.00
4.39
24.13
0.00
0.00
20.78
o.no
100.00
3035.1
62
0.00
o.eo
0.23
0.00
2.P8
o.ro
8.64
6P.26
0.00
100.00
94C9.3
62
29.81
20.69
0.00
0.00
49.50
0.00
0.00
0.00
0.00
100.00
2o?e.*6
62
1.47
0.00
3.03
0.00
0.00
0.00
0.00
95.49
0.00
100.00
623 ."9
63
9.11
39.46
0.00
4.16
24.89
0.00
4.00
22.38
0.00
loo. no
3034^4
63
0.00
0.00
0.25
0.00
3.68
0.00
10.06
66.00
ft. 00
100.00
97 16 ."4
6T
29.15
21.24
0.00
o.eo
49.61
0.00
o.eo
0.00
n.no
100.00
2076.2
63
1.62
0.00
3.18
o.eo
o.eo
0.00
o.no
95.20
0.00
100.00
650.5
64
8. 34
41.05
0.00
4.15
22.28
0.00
0.00
24.17
e.oo
ioc.eo
27*2.9
64
e.oo
e.oo
0.25
0.00
3.18
e.oo
10.00
84.27
e.oo
ioe.oo
5665.2
64
24.13
23.03
e.oo
0.00
47.64
0.00
e.oo
0.00
o.eo
100.00
2147.0
64
1.69
o.oe
3.43
e.oo
0.00
o.eo
0.00
94.86
e.oo
ioo.oo
653. 0
65
8.50
37.15
0.00
4.36
20.56
0.00
0.00
29.41
0.00
100.00
28B6.7
65
0.04
0.00
0.25
0.00
3.35
0.00
9.76
86.64
0.00
100.00
5921.5
65
30.42
20.23
0.00
0.00
49.35
0.00
0.00
0.00
0.00
100.00
2216.4
65
1.59
0.00
3.21
e.oo
0.00
0.00
o.oe
95.19
0.00
100.00
735.5
66
7.35
35.50
0.00
2.81
21.36
o.eo
0.00
32.96
0.00
100.00
3332.2
66
0.00
o.oe
0.21
0.00
3.97
0.00
9.35
86.46
0.00
100.00
S790.'«
66
27.26
20.26
0.00
0.00
52.46
0.00
0.00
0.00
0.00
100.00
2186.3
66
1.67
0.00
2.80
0.00
0.00
0.00
0.00
95.53
n.oo
100.00
794.5
67
6.65
33.91
0.00
3.41
zi.ee
0.00
o.eo
34.74
o.ro
100. CO
30«7.0
67
0.00
r.eo
0.21
P. 00
3.PO
n.eo
9.90
84. ?6
1.53
ioo.no
6073.0
67
25.72
26.96
e.eo
o.eo
47.12
o.eo
o.cc
o.eo
o.eo
toe.eo
217liO
67
1.S6
o.eo
2.51
1.19
0.00
o.eo
o.ro
94. «4
0.00
100. CO
80910
te
6.^0
31.71
0.00
2.77
21.43
0.00
0.00
37.19
0.00
ioo.oo
2<>59.3
66
0.00
0.00
0.21
o.eo
3.65
0.00
9.72
64.61
1.62
100.00
60*1.7
66
25.37
2t.20
0.00
0.00
46.13
o.eo
0.00
e.oo
0.00
ioe.oo
2230.1
te
1.32
0.00
2.36
1.32
0.00
0.00
e.oo
95.00
0.00
ioe.oo
9C4.8
6*
6.19
31.74
0.00
2.62
19.66
0.00
0.00
39.76
o.eo
too. oc
2810.7
69
0.00
O.AO
0.70
0.00
3.P6
0.00
11.22
62. T2
i.«e
100.00
6260.5
69
24. S7
28.45
o.eo
0.00
46.66
o.eo
0.00
0.00
0.00
100.00
2261.4
69
1.41
0.00
2.60
l.«l
0.00
O.PO
e.oo
94.02
0.06
100.00
970."7
70
9.04
31.26
0.00
2.22
J9.17
0.00
• o.oo
41.41
0.00
100.00
2640,2
TO
0.00
0.00
0.20
0.00
3.71
0.00
11.47
• I.CA
2.97
100.00
6147.6
70
23.75
28.96
0.00
0.00
«7.?7
0.00
0.00
e.oo
e.oo
100.00
2217.'6
70
1.32
o.eo
2.31
2.55
0.00
o.eo
o.oo
93.77
0.05
100.00-
J03U5-

-------
                   Table A-9.  The value structure of packaging by consumer product, 1958-70--Continued

                                                  (percent distribution)
en
OJ
10 17
1
2
3
4
5
6
7
6
<>
10
PC£
10 16
1
2
3
4
5
6
.7
a
9
10
PCE
10 19
.1
2
3
4
5
6
7
a
9
10
PCE
ID 20
1
2
3
4
5
6
7
a
9
10
PCE
58
19,70
100.00
1322.7
60
16.36
0.00
11.33
0.00
30.04
16.75
22.52
f.OO
0.00
100.00
710.0
6!
23.65
21.32
0.00
11.06
30.26
0.00
0.00
10.72
0.00
10ft. 00
8183.0
61
'4.92
8.CK
0.79
2.26
20.81
9.98
39.45
12.25
1.47
100.00
6333.6
61
3.89
0.00
0.00
0.51
84.10
11.50
0.00
0.00
O.CO
100.00
1355.2
61
12.65
0.00
11 .72
0.00
22.66
37.53
15 .44
C.OO
0.00
100.00
739.6
62
2?.?0
23.61
0.00
12.01
28.70
0.00
0.00
13.48
0.00
100.00
8571.3
62
t .92
7.50
c.eo
2. 1 1
20.54
10.06
41 .00
11.17
1 .60
10P.OO
6530. 1
62
3.76
(.00
0.00
ft. 62
8?. 35
13.27
0.00
0.00
ft. 00
loe.oo
1 1 0 6 .' 1
62
8.01
0.00
7.56
0.00
17.51
2?. 23
3P.i8
0.00
0.00
IOC. CO
1111.9
63
22.66
2?. 99
ft. 00
11 .87
27.63
o.eo
ft. 00
14. 83
O.CO
lOP.ftP
8837.6
63
4.«2
16.35
ft. 68
1 .84
2ft. C6
0.18
34. «1
11.25
1 .32
100.00
6612^7 .
63
3.55
0.00
0.00
0.54
e?. *3
13. ?e
O.f 0
fl.ro
C.OO
ion. oo
1455.5
61
11.57
O.CO
10.19
ft. 00
26. ?2
4J.54
».ue
o.ro
0 . (10
100. fO
8 1 1 .' e
64
21.98
22.62
0.00
11.52
27.40
0.00
O.CO
16.48
0.00
ioc.oo
8751.3
64
5.15
5.33
c.eo
2.76
23.21
1 1 .45
4C.75
8.77
1.74
i o o . o o
6530.7
64
3.45
C.OO
C.OO
C.13
81 .27
14.85
C.OO
C .00
0.00
j 0 C . 0 0
1511.9
61
1C. 94
0.00
9.79
0.00
25.55
47.27
t . 4u
c.eo
C.PC
10C.OO
83'6.8
65
17.27
25.89
0.00
9.35
21.97
0.00
0.00
25.53
o.oc
100.00
6992.3
65
5.33
5.65
O.P2
3.?1
24.47
6.25
13.44
8.72
2.12
100. CO
6666.3
65
2.95
0.00
0.00
0.79
75.22
21. PI
0.00
O.CO
0.00
100.00
1560.0
65
8.16
0.00
7.83
0.00
21.06
57.ee
4.97
O.CO
1.00
ICO.PC
. 851.0
66
13.84
21.19
0.00
6.99
27.51
0.00
0.00
27.47
0.00
100.00
9201.7
66
5.27
6.27
0.69
2.71
26.04
8.13
41 .25
7.6S
1.95
100. OC
6751. S
66
3.63
0.00
0.00
0.48
70.52
25.37
0.00
0.00
0.00
100.00
1626.5
66
8.79
O.OC
7.80
0.00
15.11
61.43
6.86
0.00
O.PC
ion. oc
869.1
67
14. ?3
21 .61
r.oo
5.66
29.69
0.00
O.CO
2P.21
O.ftO
ioo.ro
029310
67
a. 11
8. 60
ft. 62
5.-<7
21 .ft
I?.t8
34.99
10.42
1.16
1 00. f 0
«>5?llO
67
3.37
P. CO
O.CO
0.43
7T.C8
2?. 21
P. CO
P. CO
0.00
100. CO
1593.V
67
9.J9
ft. CO
7.93
. 0.00
16.63
6i.ce
•=.C7
O.CO
O.CO
1 0 0 . f. 0
95610
68
13.46
21.43
O.CO
a. 40
28.56
0.00
0.00
32.14
0.00
IOC. CO
9132.3
68
4.28
1C. 54
C.60
.4.25
22.18
12.01
35.6?
8.95
1.56
100.00
65t5.4
68
2.78
O.CO
O.CO
C.38
75.30
21.54
C.OO
c.eo
0.00
ioo.oo
1630.1
68
8.28
O.CO
7.45
0.00
1*. 22
61.35
3.50
C.fC
c.eo
1 0 C . C 0
942.5
to '
12.?*
21.77
0.00
3.P5
27. P9
0.00
0.00
31.22
O.PC
100. PC
8946.'e
69
3.94
9.89
O.F2
4.72
21.11
12.71
36.66
8.79
1.65
10ft. OC
6 64 6. '3
69
2.57
o.ro
o.oc
0.46
71.10
22.57
O.OC
e.oc
0.00
ioo.no
1636." 4
69
7.49
O.PC
7.09
0.00
15. n
65.90
3.63
O.'C
O."0
100. PC
937.6
70
12.71
20.50
0,80
a. 10
28.48
0.00
0.00
34. ?2
• O.PO
100.00
9094.'0
70
3.57
11.19
0.50
3.35
20.02
1?.62
37.29
9.^9
1.55
100.00
*789;i
76
P. 58
0.00
O.flO
0.?7
71.94
24.90
P. 00
•fl.80
0.00
ioo.no
I65«;7
70
7.05
O.no
6.38
0.00
14.92
67.90
3.77
O.CO
0.00
ico.eo
946.'2

-------
                   Table A-9.   The value structure of packaging by consumer product,  1958-70--Continued
                                                  (percent  distribution)
in
XO 21
"I 	
2
3
4
5
6
7
8
9
10
PCE
ID 82
_p£
2
3
4
5
6
7
8
9
10
PCE
10 33
H_ --^
2
3
4
5
6
7
B
9
10
PCE
10 20
|
2
]
a
5
6
7
8
9
10
PCE.
58
0.00
0.00
13.66
0.00
0.00
0.00
86.34
0.00
0.00
100.00
107.3
58
3.82
0.00
2.30
0.00
80.12
1.28
12.05
0.00
0.00
100.00
1431.6
58
12.07
0.00
6.71
0.52
0.00
4.00
60.10
0.00
12.15
100.00
959.1
58
7.33
0.00
3.98
0.25
0.00
2.33
37.96
0.00
07.96
100.00
396.9
99
0.00
e.oo
13.77
0.00
0.00
0.00
86.23
0.00
o.oo
100.00
166.6
59
3.08
0.00
2.17
0.00
79.76
1.66
12.92
0.00
0.00
ioo.oo
1529. a
59
11.44
e.oo
6.50
0.06
0.00
5.56
62.50
0.00
13.07
100.00
1001.9
59
6.75
0.00
3.93
0.22
e.oo
3.31
36.54
0.00
09.26
ioo.oo
415.8
60
e.oe
o.oo
14.85
0.00
A. 00
0.00
85.15
0.00
0.00
ioe.oo
166.3
60
3.26
0.00
2.17
0.00
80.01
3.30
10.87
0.00
0.00
100.00
1725.1
60
11.98
0.00
7.03
0.22
0.00
0.52
63.40
0.00
12.02
100.00
lOOJ.'l
60
7.14
o.eo
0.03
0.20
A. 00
2.76
37.13
0.00
48.33
100.00
439.'0
61
e.eo
o.oo
16.60
o.eo
o.oo
e.oo
83.20
0.00
0.00
100.00
167.6
61
3.08
0.00
2.26
0.00
75.95
9.16
9.55
0.00
0.00
100.00
1821.1
61
10.22
0.00
6.84
0.19
0.00
2.75
66.81
0.00
11.18
100.00
1096.9
61
6.02
0.00
0.35
0.19
0.00
1.72
42.88
0.00
40.05
100.00
46.9 .'1
62
0.00
0.00
23.18
0.00
0.00
A. 00
76.82
e.oo
o.oo
100.00
169.5
62
3.03
0.00
2.26
0.00
76.77
lfl.75
7.19
A. 00
A. 00
100.00
19AO;5
62
10.74
0.00
7.00
0.20
o.oo
3.50
65.11
0.00
13.01
100.00
1169.'l
62
6.79
0.00
fl.60
8.20
0.00
2.26
01.08
0.00
40.67
100.00
478.6
63
0.00
A. 00
20.35
o.eo
e.oo
o.eo
79.65
8.AO
A. 00
100.00
i*e;i
63
3.29
O.AO
2.28
o. no
Ta.fi
12.39
7.15
0.00
0.00
10A.OO
190019
63
12.33
e.eo
8.07
0.22
o.no
2.99
60.60
0.00
15.80
100.00
1211.'3
63
7.28
A.AO
0.72
0.20
o.no
1.66
35.66
A. 00
50. 08
ion. oo
09619
60
o.oe
o.oo
23.32
0.00
o.oe
o.oo
76.68
0.00
0.00
100.00
164.2
60
3.20
0.00
2.36
0.00
70.15
13.61
6.07
e.oo
0.00
ioe.oo
1967.'0
60
12.10
e.oo
e.38
0.22
0.00
2.97
59.36
8.00
16.93
100.00
1235.'6
60
6.95
0.00
4.80
0.19
0.00
1.66
30.56
8.00
51.76
100.00
535.6
65
0.00
0.00
29.18
e.oo
o.oo
o.oo
70.82
e.oo
e.oo
100.00
161.6
65
3.33
0.00
2.51
e.oo
60.62
23.73
5.60
0.00
e.oo
100. 00
2075.4
65
12.34
0.00
8.81
1.01
0.00
8.07
52.95
0.00
16.83
100.00
1305.0
65
7.07
0.00
4.99
0.58
0.00
0.66
30.12
0.00
52.58
100.00
555.2
66
0.00
0.00
19.48
o.eo
0.00
e.oo
60. 52
0.00
0.00
100.00
157.7
66
0.32
0.00
2.83
0.00
60.23
30.03
2.59
0.00
0.00
100.00
2115.1
66
10.52
0.00
6.58
0.04
0.00
6.53
60.06
0.00
15.80
100.00
1381.1
66
6.30
0.00
3.94
0.21
0.00
3.97
37.73
0.00
47.65
100.00
560.1
67
e.eo
0.00
26. (2
o.eo
e.oo
o.eo
73.56
t.eo
O.AO
100.AO
l?7'.0
67
0.21
e.eo
2.P9
0.80
60.51
27.73
O.P6
A. CO
o.eo
10A.OO
?063.0
67
10.63
e.eo
*.86
0.62
0.00
6.70
56. C9
0.00
19.10
100. CO
1400'.0
67
7.03
O.AO
a.;e
0.35
e.oo
0.05
3?.?1
o.eo
4?. 86
ion. eo
702.0
66
0,00
o.eo
0.55
0.00
0.00
0.00
95.05
o.oo
o.eo
ioo.oo
146.5
66
3.52
0.00
2.05
0.00
62.15
27.25
0.63
o.ee
0.00
ioe.oo
2130.5
66
11.35
0.00
7.55
C.55
e.oo
f.07
58.72
0.00
26.76
ioo.oo
1536.9
66
6.60
0.00
4.38
0.37
0.00
5.26
29.56
0.00
53.61
ioo.oo
649.3
69
0.00
o.eo
37.70
0.00
e.oo
o.eo
62.30
O.AO
0.00
100.00
146.9
69
3.31
0.00
2.31
0.00
60. «e
29. P6
0.72
O.AC
0.00
100.00
2167.0
69
10.05
0.00
6.PO
0.60
0.00
8.P9
56. 3c
O.AO
16.93
100.00
1584.4
69
5.62
0.00
3.»2
0.30
e.oo
5.00
30.99
0.00
50.07
100.00
673.6
70
e.AO
e.oo
33.19
0.00
0.00
e.eo
66.61
e.oo
o.oo
loe.eo
149."9
70
3.35
0.00
2.30
A. 00
57.63
12.23
4.09
0.00..
0.00
100.00
2454.3
70
1.75
e.oo
6.30
0.69
o.eo
8.99
50.07
0.00
19.77
100.00
1603.3
70
3.69
e.oo
3.67
0.05
e.oo
5.29
31.32
O.AO
55.58
100,00
693.5

-------
Table A-9.  The value structure of packaging by consumer product,  1958-70--Continued
                               (percent distribution)
ID 25
2
3
U
5
6
7
8
9
10
PCE
10 26
1
2
1
4
5
6
7
.8
9
10
PCE
ID 27
2
3
4
5
6
7
8
9
10
PCE

10 28
2
3
«
5
6
7
8
4
10
PCE
58
11.63
0.00
6.15
0.00
0.00
3.6i
66.90
0.00
'.71
100.00
457.6
58
13.02
0.00
6.97
0.00
0.00
«.26
75.75
0.00
0.00
100.00
465.6
Sfl
12.06
0.00
6.70
0,00
0.00
4,10
67,57
0.00
9.77
100.00
251.3

56
2.16
0.00
1.1"
1.70
82.20
0.70
12.11
O.CO
0.00
100.00
135."
59
10.65
0.00
6.05
0.00
0.00
5.03
65.68
0.00
12.59
100.00
469.8
59
12.09
0.00
6.96
O.CO
0.00
5.89
75.06
0.00
0.00
100.00
178 .0
59
11.14
0.00
6.58
0.00
o.no
5.51
68.66
0.00
t.09
100.00
270.5

59
1.76
0.00
0.99
1.31
84.15
0.91
10.88
O.CO
O.CO
100. CO
lUi.6
60
8.53
0.00
5.52
0.00
0.00
22.63
53. U5
0.00
10.06
100.00
U91.'l
60
9.M
0.00
6.05
0.00
c'.oo
25.39
58.95
0.00
0.00
100.00
496.8
.60
9. 16
0.00
5.72
0.00
0 .00
2U.26
56.19
o.no-
4.67
100.00
?'6.2

60
1.62
O.'OO
1.01
i.oe
61. «3
u.36
9 .97
0.00
0.00
100.00
1 5 0 .' 7
61
9.51
0.00
6.36
0.00
0.00
17.57
55.18
0.00
11 .39
100. PO
SU2.'0
61
10.77
0.00
7.23
0.00
0.00
19.99
62.00"
P. 00
0.00
100.00
531. 1
61
10.37
0.00
6.97
0.00
O.CO
19.28
59. ?J
0.00
4.16
100.00
317.7

61
1.71
0.00
1.10
1.10
82.76
3.15
10.19
0.00
0.00
100.00
167.5
67
ie.06
0.00
».89
P. 00
0.00
21.69
49.69
0.00
11.68
100.00
543.2
62
1 1 .24
0.00
7.72
O.CO
0.00
24.56
56.46
0.00
C.OO
10P.OO
5P9.8
62
10.50
0.00
,7.29
fl.CO
0.00
2?. 78
5". 69
0.00
3.54
100. PO
342.7

62
1.71
0.00
1.?1
1.08
83.65
3.70
8 .44
0.00
P. 00
lon.oo
1 7 5 .' 9
63
9.63
0.10
(.26
0.00
o.no
15.68
55.45
O.PO
14. 95
ioc.ro
549;5
6J
11 .24
O.fO
7.?6
fl.OO
O.flP
1P.J3
63.07
P.Oft '
P. 00
100. PO
652. '5
63
14.36
0.00
«.46
P.PO
O.PO
23.48
46 . 46
P.PO
4.24
100.00
363.'4

6?
1 .46
0.00
0.97
P.P8
85.27
2.47
6.9u
P . no
p .ro
100.00
1 P 4 ; £
61
9.96
0.00
6.82
0.00
0.00
18.25
53.27
O.PO
11.71
ioc.po
600.4
64
11 .44
C.OO
7.9U
C.PO
0.00
20.80
59.62
0.00
0.00
IOC. 00
837.4
64
11.01
0.00
7.48
C.OO
0.00
20.22
57 .91
0.00
3.38
i o c . o o
373.5

1.^2
C.OO
1 .04
C.76
85.62
2.76
6.27
0 .00
0 .00
100.00
226.0
65
9.61
0.00
6.65
0.00
0.00
31.24
36.48
0.00
15.61
100. CO
714.7
05.
11.57
0.00
8.26
0.00
0.00
37.40
4?. 77
0.00
0.00
100.00
9 4 i . 7
65
11.16
0.00
7.82
0.00
0.00
35.94
41.57
0.00
3.51
100. 00
400.0

1.40
0.00
0.98
0.94
86.56
4.51
5. tO
O.PO
0.00
100. 00
252.5
66
8.90
C.OO
5.62
0.00
0.00
30.16
43.99
0.00
11.32
100.00
832.1
66
10.20
O.PO
6.46
0.00
0.00
34. 7J
• 48.61
0.00
0.00
loo.oc
1055.7
66
9.86
0.00
6.26
P. 00
0.00
33. 4t
47.33
0.00
3.07
loo. oo
438.5

1 .61
0.00
1.03
0.51
82.37
5.49
9.00
0.00
0.00
too.oc
312.3
67
9.78
O.CO
6.25
P. CO
P. 00
29. nil
45.76 '
P. CO
11.17
1 0 P . C 0
838";o
67
11.12
0.00
7.T4
O.CO
P. CO
3?. 96
48.69
O.CO
o.co
ioo.ro
1002:0
67
10.66
P. CO
7.03
P. 00
0.00
32.33
47.50
O.CO
1.98
100. CO
s?6:o
67
i .*e
0.00
I.C6
0.76
8?.73
4.C9
P. 78
P. CO
C.CO
10P.ro
33110
tt
e.si
C.OO
5.59
0.00
o.oo
34.88
4C.90
O.CO
10.12
i o o . c o
eto.o
te
9.55
c.oc
6.27
0.00
o.co
39.05
45.13
C.OO
O.PO
100.00
i 152 . c
te
9.67
o.oo
t.37
C.OO
0.00
4C.18
41.56
0.00
.2.01
IOC .00
552.7
66
1.65
0.00
1.08
C.6II
62.01
6.66
7.93
C.OO
o.oc
i c c . o o
3te.9
69
7.26
o.oo.
a. 79
0.00
0.00
40.90
37.05
O.PO
10. PO
100. OC
869.3
69
8.6«
O.PO
5.74
O.OC
O.OC
40. «9
44.58
O.PO
0.00
100.00
1122.9
69
7. SO
0.00
5.?4
O.PO
O.PO
43.75
41.52
O.PO
1.69
lon.po
565. i
69
1.73
0.00
1.15
0.71
77.74
9,*
-------
                  Table  A-9.   The value  structure of packaging by consumer  product, 1958-70—Continued
                                                   (percent distribution)
en
ID 29
1
2
3
4
5
b
7
B
9
10
PCE
ID 10

2
1
H
5
6
1
8
9
to
PCE
58
9.33
0.00
5.01
0.30
30.72
3.00
87.62
0.00
0.00
100,00
2360.6
58
15.93
8.59
0.87
1.55
37.96
2.34
a. 30
27.62
0.60
100.00
93579.8
59
8.36
0.00 .
a. 78
0.26
36.42
a. 07
85.61
o.eo
0.00
100.00
2«o3. e
59
15.25
10.70
0.87
1.39
38.83
2.32
a. 60
25. a3
0.62
100.00
103107.0
60
8. 83
0.00
5.28
0.23
38.86
3.18
80.06
0.00
0.00
100.00
2614.2
60
16.06
11.59
0.9
-------
Table A-10.  The value structure of packaging by consumer product,  1958-70
                      (cents/per dollar expenditure)
IP 1
HT~^
2
1
a
5
6
T
8
9
10
pee
10 2
\
2
I
u
5
b
7
8
9
SO
58
O.flB
1.13
0.04
O.Ob
l.U
0,00
0.00
0.38
0.16
3.38
7702.5
58
0.56
0.15
0.01
0.05
1.34
0.01
0.08
0.10
0.00
2.34
PCE IU743.9
10 	 1
1
2
3
a
5
6
T
8
9
10
PCE
™ 	 fl

2
3
4
5
6
7
8
9
10 .
PCE
58
0.57
0.90
0.05
1.00
1.39
0.00
0.00
0.25
0.19
4.35
2304,3
58
0.52
0.21
0.05
0.00
1.08
0.00
0.00
O.Ob
0.00
1.92
16403.5
59
0.09
1.30
0.04
0.07
1.31
o.co
0.00
0.39
0.20
3.62
7851.3
59
0.59
0.14
0.04
0.06
1.51
0.01
0.08
0.09
0.00
2.52
14776.9
59
0.59
0.98
0.05
1.29
1.55
0.00
0.00
0.26
0.24
4.96
23*1.9
59
0.51
0.22
0.05
0.00
1.18
0.00
0.00
0.05
0.00
2.00
l««8J.l
60
0.52
1.40
0.04
0.06
1 .34
0.00
0.00
O.U7
0.23
4.06
79*5.6
60
0.58
0.14
0.05
0.05
1.48
0.03
0.07
0.08
0.00
2.47
14951 .4
60
0.60
0.97
0.05
1.32
1.55
0.00
0.00
0.31
0.26
5.07
2435.. 9
60
0.52
0.21
0.04
0.00
1.17
0.00
0.00
0.06
0.00
2.01
204es."5
61
0.19
1.40
0.05
0.07
1.36
0.00
0.00
0.58
0.25
4.20
8103.5
61
0.58
0.13
0.05
0.05
1.47
0.04
0.07
0.10
0.00
2.47
1486J.O
61
0.55
0.92
0.05
1.41
1.54
0.00
0.00
0.38
0.28
5.13
2603.0
61
0.49
0.23
0.05
0.00
1.16
0.00
0.00
0.08
0.00
2.. 00
20643.3
42
8.51
1.60
0.05
fl.07
1.40
0.00
P. 00
0.60
0.27
4.50
8170.7
62
0.59
0.17
0.05
0.05
1.63
0.04
0.06
0.11
0.00
?.69
14979.8
62
C.56
1.14
0.06
1 .60
1 .54
0.00
0.00
n.49
0.30
9.67
2698.4
62
0.50
0.30
0.05
0.00
1.16
0.00
o.oo
0.11
0.00
2.14
20756. 9
63
9.52
1.45
0.05
0.07
1 .55
0.00
0.00
0.57
0.26
4.47
8211.7
63
0.68
0.22
0.05
O.C5
i.«i
0.04
n. n5
0.11
0.00
?.71
15200.'2
63
0.56
1.24
0.05
1 .58
1.47
c.ro
0.00
0.58
n.28
5.96
26f5.'2
63
0.50
0.31
o.rs
n.oo
1 .26
o.ro
n.oo
n.i i
0.00
2.?2
28355.'!
64
e.5i
1.51
o.os
0.06
1.69
c.oo
0.00
0.67
C.29
4.79
8460.5
64
C.68
0.22
C.05
C.05
1.67
0.05
C.05
C.10
C.OO
2.66
152C5.'l
64
0.54
1.17
0.05
1.72
1.78
C.OO
0.00
0.56
C.30
t.13
29UO.}
64
0.48
0.38
e.os
C.OO
1.20
0.00
C.OO
C.16
0.00
2.27
22071.'fl
65
0.54
1.44
0.05
0.06
1.82
0.00
0.00
0.86
0.35
5.12
8610.9
65
0.70
0.22
0.05
0.05
1.83
0.03
0.05
0.11
O.CC
3.04
15106. S
65
0.5S
1.11
0.05
1.50
1.85
0.00
0.00
0.74
0.36
6.16
3164.6
65
0.54
0.37
0.05
0.00
1.33
0.00
0.00
0.19
0.00
2.46
22204.5
66
0.57
1.38
0.05
O.OS
2.06
0.00
0.00
0.79
0.35
5.24
8660.2
66
0.72
0.26
•0.05
0.04
2.01
0.06
0.04
0.15
0.00
3.3E
l«Bt4.'3
66
8.57
1.25
0.05
1.41
2.06
0.00
0.00
0.89
0.35
6.57
3233.8
66
0.59
0.37
0.05
0.00
1 .61
0.00
0,00
0.20
0.00
2.84
22160.6
67
o.««
l.«7
O.fIS
0.10
2. IB
0.80
o.no
O.t9
0.32
5.41
858910
67
0.75
O.M
O.f.5
O.C5
2.41
0.19
O.C4
0.21
P. CO
4.ni
l?62llo
67
0.59
0.97
0.05
0.64
2.18
0.00
O.CO
o.ts
0.32
5.41
(1997.0
67
n.59
0.35
O.C5
fi.CO
1 .60
n.CO
o.co
n. 16
o.co
2.76
2?753'.0
68.
O.S7
1.46
0.09
0.89
2.12
0.80
8. CO
C.68
0.34
5.31
8872. 5
tf
C.77
C.30
C.C5
0.85
Z.5<|
0.13
0.05
C.23
0.00
4.11
12651.5
68
0.57
0.96
0.05
C.«S
2.11
O.CO
0.00
0.68
0.34
5.17
5324.6
68
0.58
0.32
8.C5
0.00
1.69
C.OO
o.co
0.14
O.CO
2.78
231*8.1
64
0.55
1.50
e.os
0,07
2.15
0.80
0.00
0.72
0.3«
5.44
890U3
69
0.74
0.30
8.05
0.04
2.66
0.?2
O..P5
0.20
0.00
4.25
12778.8
69
0.54
0.95
0.04
o.5<;
2.10
o.no
0.00
0.64
8.38
5.23
5575:1
6"
0.60
0.30
0.85
0.80
1.P2
0.00
0.8C
0. 11
o.no
2.^6
Z2865.3
78
0.55
1.59
0.05
0.10
2.27
0.00
0.00
0.76
0.40
5.73
884 iJl
70
. 0\73
0.40
8.05
0.05
2.90
0.28
0.02
0.20
o.no
4.63
12681.6
70
0.53
0.97
0.85
0.73
2.19
0.00
0.00
0.61
0.38
5.46
5524^8
70
0.60
0.30
e.ns
0.00
1.69
0.00
8.80
0.10
0.00
2.94
22807.0

-------
                  Table A-10.
The value structure of packaging by consumer product, 1958-70-Continued

                   (cents  per dollar expenditure)
=====
I? »
~J
2
I
a
5
fa
T
e
9
to
PCE ' «
- _ • 	
56
).«7
9.20
.05
.00
,91
,00
.00
.00
.00
1.70
1.3
========
59
0.09
6.20
0.05
o.ea
1.12
0.00
0.00
0.05
0.00
1.90
028.7
66
6.31
6.21
e.es
e.oo
1.15
0.00
e.oo
6.05
0.00
1.98
038.6
61
0.06
0.23
0.05
0.00
1.10
o-.oo
e.oo
0.08
0.00
1.97
'007.6
=====
62
6.51
6.29
A. 05
e.oe
1.19
e.oo
e.oo
e.ii
e.oo
2.15
••050.6
=====
63
e.9i
e.32
A. 00
A. no
1.28
o.no
o.oo
0.1 1
o.no
2.76
083.9
_
60
0.09
t.oe
o.ea
0.01
1.21
o.oo
0.00
0.16
0.00
2.31
55212
=====
65
0.52
e.37
0.06
0.00
1.26
e.oo
o.oo
0.19
o.oo
2.02
•569.0
=====
66
6.56
6.36
e.es
e.oo
1.50
o.oo
o.eo
6. IS
e.eo
2.68
550.3
67
e.«9
e.36
6.06
e.eo
1.60
o.ee
e.eo
0.17
e.eo
T..1t
-53810
66
0.57
t.S2
e.eo
e.ee
i.te
0.00
O.DQ
0.10
o.eo
2,76
-530.5
_
64
0.57
6.24
e.es
e.no
1.70
o.oo
o.eo
0,11
o.eo
e.78
-532.6
=====
76
6.60
6,30
6.06
e.eo
1.90
e.eo
e.eo
•0.09
e.oo
2,94
S2s;«
en
CO
10 	 6

2
3
a
5
b
7
a
4
to
PCE -I
SB
0.66
0.27
0.06
0.01
1.36
0,00
0,00
0,06
0.00
2.00
!32«.l
99 60 61
0.61 .*» 6.53
0.16 .27 6.25
o.os .03 e.es
e.06 .01 o.ei
1.39 .«0 1.27
o.oo .oe e.oo
e.oo .09 e.eo
0.06 .OV e.9B
o.oo .oe o.eo
2;«3 .«7 2.t9
,8037.3 .8060.8 -8596.9
62
.57
.30
.66
.61
.30
e.eo
e.oo
e.12
e.eo
?.«3
I2592.'2
63
6.57
ft. 35
A. AS
O.AO
1.02
o.eo
e.oo.
e.ii
A. 00
2.52
•Z702.0
6U
0.51
C.OO
0.05
o.eo
1.26
e.eo
o.oo
0.17
C.OO
2.38
3037.7
65'
0.58
0.39
0.06
0.00
1.03
0.00
0.00
0.21
0.00
2. 68
3055.3
66
0.62
0.39
0.05
o.ee
1,69
0.00
o.oo
0.20
e.oo
2.96
.stes.fc
67
e.?9
0.35
0.05
e.eo
1.60
e.eo
C.OO
0.16
A. CO
2.76
.3171.0
te
0,?8
0.32
0.65
e.oo
J.70
e.ee
o.oo
c.io
e.oo
2.60
.3217.3
69
o.««
0,30
0.65
e.eo
i.»e
o.eo
0.00
e.ie
e.oe
2.62
,3283.5
76
e.5«
6.28
e.es
6.60
1.78
6.69
e.eo
O.P9
e.ee.
2.71
,S346.'T
10 J 58 59 66 it
1T-^ 9.08 0.06 .56 •«*
J isi 6. SO .98 .56
1 .00
« .60
S .97
6 .60
T 6-. 00
t .02
4 .60
.00
.00
.15
.00
.00
.02
.00
IB 2 . 0 6 2.17 L • - - - .
.60 .00
.00 .60
.22 •!«
.00 .06
.00 .00
.63 .00
9.00 .00
!.33 -26
KE 9197!! 4656.2 4561.6 4883.6
62
6.08
9.63
.60
.06
.61
.60
.60
.00
.06
2.56
16212.9
63
e.si
0.96
e.eo
e.eo
1.39
ft. PC
e.eo
6.06
O.AO
2.90
9723.0
60
0.53
1.61
0.00
e.oo
l.oj
o.eo
o.eo
0.06
e.oe
3.02
9818.6
65
0.56
e.93
0.00
e.oo
1.51
0.00
e.oo
0.09
0.60
3.10
4897.9
66
6.58
1.12
6,60
e.oo
1.68
e.eo
e.eo
e.ii
e.oo
3.09
4780.3
67
e.«9
1.12
e.eo
e.eo
l.tl
e.ro
e.eo
6.10
e.eo
S.?2
09? 1.0
6(
0.62
1.17
e.eo
o.oo
1.92
0.00
o.ee
£.12
o.ee
3.82
9759.8
6« 76
0.60
t.?0
e.co
e.oo
1.90
e.eo
e.ec
6.12
e.ee
3.61
.54
.23
.CO
.60
.45
.60
.60
.u
.00
.*4
9903. I 16267.0
0 t 58 54
T — .«t •"*
.99
.60
.90
.69
.99
.05
.00 I
0.00 l-
.00
.60
.00
.68
.CO
.16
i.OO
).00
0 2.25 2. OB
CE '5160.8 5300.1
60 *io
.00 .>4
.01 «89
.06 «00
.00 .00
.69 .85
.00 .eo
.16 •«
.00 'C9
.00 -eo
.03 2.30
5510.1 5613.7
" 63
6.57 .57
6.66
e.ee
e.eo
e.es
e.eo
1.69
6.66
e.eo
.66
.60
.06
.91
.00
.97
.00
.40
?.32 2.25
5900.'3 5966.2
60
O.S8
e.oe
e.oo
o.eo
0.87
o.eo
1.01
o.eo
o.oe
2.26
6312.9
65
6.03
6.60
8.00
0.00
6.89
0.00
1.03
0.00
e.oo
?.30
6576.0
66
e. os
0.60
e.eo
o.oo
1.07
o.eo
i.et
6.00
0.00
2.58
6673.1
67
0.07
e.eo
e.eo
e.co
1.10
e.-eo
1.13
e.eo
e.eo
2.69
69*9 '.0
66
6.4S
e.ee
e.eo
o.oo
1.09
o.oo
1.26
e.eo
o.oo
2.eo
7175.5
64
6. OB
e.eo
e.ec
e.eo
1.10
e.co
1.36
o.eo
e.co
2.91
7122^4
78
e.flS
e.ee
e.ee
e.eo
1.09
e.eo
1.53
6.60
e.eo
3.08
7060.9

-------
                   Table A-10.   The value structure  of packaging.by consumer product,  1958-70--Continued
                                                   (cents  per  dollar expenditure)
on
ID 9
1
2
3
u
5
6 .
T
e
9
10
PCE
ID ie
i
2
3
U
5
6
7
e
9
10
PCE
10 U
1
2
3
U
5
6
7
e
9
10
PCE
ID 1Z
1
2
3
U
5
6
7
e
9
10
PCE
se
0,00
0.00
0.00
0.00
o.co
0.00
U , Ob
0.00
0.00
U.Ob
669.9
58
0.00
0.00
I. 06
0.00
0.78
0.00
1.12
5. 17
0,00
9.01
5552."
56
O.li
0.00
0.78
0,00
0.59
0.00
2.59
0.17
O.CO
 .00
3.?e
2.69
O.PC
7.59
30?3.1
60
0.00
0.00
0.00
0.00
c.oo
0.00
1.16
c.oo
c.oo
1 . 16
6C8.8
61
c.oo
0.00
2.26
C.Oll
C.85
C.PO
2.73
= .39
O.CC
11.27
59C8.2
60
C. 17
C.OO
C.9b
0.00
C.75
' C.OO
1.16
3 ."0
C.OO
9 . la
2722.0
6U
C.20
C.CO
C.06
0.08
1 ."it
C.OO
1.21
2.55
C .00
e ,5u
eBUO^C
65
0.00
0.00
0.00
0.00
0.00
0.00
0.12
0.00
0.00
d. 12
839.3
65
O.CO
0.00
2.31
O.Oli
0.88
O.CO
2.92
5.9C
0.00
12.05
6106. U
65
0.19
0.00
0 .98
0.00
0.77
0.00
U .110
a. 76
0.00
11.11
3029. t
65
0.23
0.00
0.06
0.07
1.52
0..03
a. 51
3.03
O.CO
9 . (J5
2670.7
66
0.00
0.00
0.00
o.oc
0.00
o.oc
3.6U
0,00
0.00
3.64
921.1
66
0.00
0.00
1.95
o.ou
1 . 06
0,00
3.13
*.32
0.^0
12.5C
6211*. 1
66
0.21
C.OO
0.91
0.00
0.95
0,00
5.67
6.5U
0.00
1«.21
3i5i.e
66
0.23
0.00
o.os
0.07
1 .67
0. 06
a. 2t
2.93
P. 00
9.26
26?l*.7
6T
e.eo
e.oo
O.PO
O.CO
e.co
O.CO
J.ei
O.CO
o.eo
s.ei
93810
67
e.ec
P. CO
2.52
0. r, u
1 .P6
P .CO
3.19
5.^0
! .07
H. rs
6137.0
67
fl.23
c.ro
1 .f 1
O.f 0
'. . nl
O.CO
7.97
f .tu
e.oe
19.65
3032. C
6?
f .?3
O.CC
fl.f.5
f-. 1C
1 .(rC
P. 19
a. 17
J.f 9
O.CO
°. *1
?807.0
tt
o.co
c.oo
e.oo
0.00
0.00
C.PO
1.36
O.CC
0.00
a. 36
909.9
te
o.oo
O.CC
2.23
C.C5
1.10
C.CO
f.ce
t.*3
2. CO
It . 1 0
6151.8
68
C.2u
C.CO
1.01
C.CC
1.P7
C.OO
1C. 57
11. ?t
1.30
25.7?
3011.0
68
0.22
C.OO
O.C5
c.ce
1.63
C.le
1.35
3.09
C.CO
9 .51
?ees.6
b*
0.00
0.00
O.PO
0.00
0.00
0.00
1.06
0.00
o.oc
a.p.t
1297.6
69
O.PO
0.00
2,?9
O.OU
l.!3
O.^C
5.?5
6.PO
l.«C
16. H
6226. «
6«
P.?«
O.OC
1.P5
0.00
1.10
0.00
16,73
11.31
l,ae
31 .9a
3l«o.l
6«
O.?l
O.CO
P.pa
O.P6
1.62
P.2C
a ,tu
2. PC
O.PC
9,«e
3029i3
70
0.00
0.00
e.eo
o.oo
o.oo
o.eo
«.M
0.00
0.00
i.ei
izes.'e
70
0.00
0.00
S?.?5
0.05
1.13
8.60
S.«3
7.02
2.11
IS. CO
6279.'2
70
0.2«
0.00
1.67
0.00
1.12
0,00
20. 6U
12.69
2.36
38. 12
3 1 a 8 ; 7
70
0.25
e.oo
0.05
O.P7
1.96
0.30
6.01
3.02
0,00
1! .67
2762.'7

-------
Table A-10.
The value structure of packaging by consumer product,
                   (cents per dollar expenditure)
1958-70--Continued
10 IS
~1 —
2
3
4
s
6
1
6
9
10
PCE
ID 16
2
J
a
3
6
7
6
9
10
PCE
ID 13
2
3
ti
5
6
7
e
9
10
PCE
IP 16
2
1
4
5
6
7
e
9
10 .
PCE
sa
0.56
1.90
e.oo
0.31
1.24
0.00
0.00
0.63
0.00
a.64
2336.2
SB
0.00
0.00
o.os
0.00
0.6«
0.00
i.ei
17.61
0.00
20.10
SOOU.U
58
O.a3
0.24
0.00
0.00
0.6B
0.00
0.00
0.00
0.00
1.35
1972.8
SB
0.22
0.00
0.36
0.00
0.00
0.00
0,00
11.16
0.00
11.76
512. 1
59
0.58
2.08
0.00
0.32
1.45
0.00
0.00
0.66
0.00
5.09
2375.9
39
0.00
0.00
0.05
0.00
0.72
0.00
2.04
17.12
0.00
19.93
5062.1
59
0.44
0.25
0.00
0.00
0.75
0.00
0.00
0.00
0.00
1.45
19b8.4
39
0.20
0.00
0.40
0.00
0.00
0.00
0.00
11.01
0.00
11.65
560.4
60
0.58
2.04
0.00
0.26
1.42
0.00
0.00
0.76
0.00
5.07
2524.3
60
0.00
0.00
0.05
0.00
0.70
0.00
2.04
17.83
0.00
20.62
9272.5
60
0.46
0.25
0.00
0.00
0.77
0.00
0.00
0.00
0.00
1.47
1983.9
60
0.23
0.00
0.42
0.00
0.00
0.00
0.00
11.88
0.00
12.54
574.7
61
0.09
1.82
0.00
0.24
1.27
0.00
0.00
0.83
0.00
4.65
2934.5
61
0.00
0.00
0.05
0.00
0.67
0.00
1.90
19.43
0.00
22.05
5569.8
61
0.44
0.23
0.00
0.00
0.74
0.00
0.00
0.00
0.00
1.40
2009.0
61
0.23
0.00
0.45
0.00
0.00
o.oo
0.00
12.77
0.00
13,45
59fc.l
62
0.89
2.14
0.00
0.23
1.25
0.00
e.oo
1.08
0.00
5.20
3035.1
62
0.00
0.00
0.05
0.00
0.68
0.00
2.03
20.75
0.00
23.51
9489.3
62
0.45
0.32
0.00
0.00
0.75
0.00
0.00
0.00
0.00
1.52
20?8.6
62
0.22
0.00
0.44
0.00
0.00
0.00
0.00
13.99
0.00
14.65
622. '9
63
0.31
2.20
0.00
0.23
1.39
0.00
0.00
1.25
0.00
3.56
S034J4
63
0.00
fi.OO
fl.05
0.00
0.?2
0.00
1.9B
16.89
0.00
19.64
3718.4
63
0.47
0.34
0.00
O.flO
0.80
0.00
0.00
n.oo
n.no
1.62
2078.2
63
0.21
o.no
0.41
0.00
0.00
0.00
o.no
12.21
n.oo
12.82
650.5
64
0.56
2.75
0.00
0.28
1.49
0.00
0.00
1.62
0.00
6.71
27i2.'9
64
e.oo
0.00
0.05
0.00
0.69
0.00
1.98
17.06
e.oo
1
-------
Table A-10.
The value structure of packaging by consumer product,  1958-70--Continued
                   (cents per dollar expenditure)

10 17
1
2
3
1
5
6
7
8
9
10
PCE '

ID 18
1
2
3
14
5
6
7
g
9
10
PCE

ID 19
1
2
J
a
5
6
7
8
9
10
PCE

ID 20
1
2
3
a
b
6
7
8
9
10
FCE

38
0.57
0.32
0.00
0.18
0.68
0.00
0.00
0.12
0.00
1.86
7519.1

SB
0.32
0.63
0.05
0.13
1.11
0.22
2.52
0 ,71
0.06
5,78
5561.8

58
0.76
0.00
0.00
O.CO
13.25
0.25
o-.oo
0.00
0.00
11.26
1182.9

58
0.51
0.00
0.38
0.00
0.8<4
0.20
0.59
0.00
C.OO
2.55
677.1

59
0.33
0.32
0.00
0.21
C.t2
0.00
0.00
0.11
0.00
1.60
7952.1

59
0.12
0.67
0.05
0. 16
1.30
0.32
2.59
0.69
0.08
6.19
5895.8

59
0.71
0.00
0.00
0.01
11.82
0.36
C.CO
o.co
o.co
15.96
1253.3

59
0.53
0.00
O.ao
0.00
0.93
0.26
0.71
0.00
0.00
2.63
661 .2

60
0.31
0.31
0.00
0.17
0.50
0.00
0.00
0.13
0.00
1.11
6192.3

60
0.33
0.55
0.05
0.13
1 .29
0.58
2.60
0.66
0.09
6.29
6168.9

t>P
C.72
0.00
O.CO
0 .06
11.66
0.72
o.co •
C.CO
0.00
16.15
1322.7

60
0.50
0.00
0 . 10
O.CO
0.92
0.51
0.69
O.CO
O.CO
3.05
710.0

61
0.33
0.30
O.CO
0.20
0.12
0.00
0.00
0.15
0.00
1.39
8083.0

61
0.31
0.51
0.05
0.11
1.31
0.6}
2.18
0.77
0.09
6.29
6333.6

61
0 .69
0.00
0.00
0.09
10.87
2.03
0.00
0.00
0.00
17.68
1355.'2

61
O.a9
0.00
0.15
0.00
0.88
1.05
0.60
C.OO
0.00
3.87
739 .6

62
0.32
0.35
C.OO
P. 18
0.12
C.CO
0.00
P. 20
n.oo
1 .16
8S71.3

62
C.31
0.18
0.05
0.13
1 .30
c.6a
?.60
0.73
0.10
6.33
6530. u

62
0.65
e.co
0.00
C.ll
11.31
?.31
C.OO
C.OO
0.00
17.37
1006.1

62
0.3a
0.00
P. 32
O.CC
0.71
1.19
1.63
n.oo
0.00
o.2l
1111.9

*3
O.S2
0.33
C.CO
0.17
P. 39
n.oo
O.PO
n.2i
o.co
1.12
8837.6

61
n.33
1.18
O.P5
0.13
1.15
0.^6
2 . c. 1 •
o.?l
0.10
7.?1
6 6 1 2 .' 7

63
0 .61
n.oo
0.00
0.10
15.03
?.«2
n.oo
O.PO
n.co
le . 19
1855.5

61
0.17
n . PO
O.U2
O.CO
1.C7
1 .77
0.35
n.oo
o.co
1.07
81 1 '.B

61
0.31
C.32
C.CO
0.16
C.39
C.OO
0.00
0.23
0.00
1.11
P7?1.3

61
C.33
c.3a
0.03
c.ie
1 .08
C.73
2.60
C.56
C.ll
6.37
6530.7
i n
O **
0.61
0.00
C.OO
0.08
11.50
2.65
0.00
C.OO
c.co
17.88
1511.9

61
0.16
'C.CO
C.ll
O.CO
1 .07
1 .97
C.27
C.OO
C.OO
e. 18
8 2 6 .' 8

65
0.29
O.a3
O.CO
0.16
0.37
0.00
0.00
0.13
0.00
1.67
8992.3
A. C
O J
0.31
0.37
0.05
0.21
1.58
0.1C
2.81
0.56
01 /I
• 1 *»
6.17
6686.3
65
0.60
O.OC
0.00
0.16
15.35
1.29
O.CO
0.00
0.00
20.10
1560.0
i. C
O 3
0.11
0.00
0.13
0.00
1.11
3.15
0.27
0.00
0.00
5.13
851.0

66
0.28
0.09
0,00
O.H
0.56
0.00
0.00
0.55
0.00
2.02
9201.7
66
0.36
O.a3
0.05
0.19
1.80
0.56
2.85
0.53
0.13
6.92
6751.9
66
0.59
0,00
0.00
o.oe
11.52
a. ia
0.00
c.oc
0.00
16.33
1626.5
66
O.a3
0.00
0.38
O.CO
C.73
2.98
0.33
0.00
0.00
8.85
869. 1

67
0.29
0.12
0.00
p. 11
0.58
O.CO
O.CO
0.55
O.CO
1.97
920310
67
0.16
0.?3
O.C5
0.15
l.PO
1.10
2.95
f.pe
ft. 1 1
P .18
6521.0
67
0.59
O.f 0
O.CO
P.P8
12.95
3.?9
C.CO
o.co
P.f 0
17.50
1593.0
67
O.ao
O.CO
0.37
O.CC
0.78
?.S6
n.21
O.CO
O.CO
0.69
95610

68
0.29
0.07
O.PO
C.1C
C.62
0.00
0.00
C.70
O.CO
2.17
9132.3
68
C.36
C.90
C.C5
0.36
1.P9
1.02
3.03
C.7fc
C.13
e.52
4565.8
68
0.56
C.CO
o.co
o.oe
15.16
o ,3i
C.CO
e.co
c.co
2C.13
1630.1
68
C.82
C.OO
C.39
C.CO
C.P2
•3.26
c.ie
e.oo
c.co
5.06
912 .5

69
0.?9
0.51
O.ffl
0.69
0.66
0.00
O.PO
n.ei
0.00
2.36
8986.8
69
0.36
O.f 9
O.C5
0.13
1.90
1.15
3.31
0.79
0.15
9.C2
6606.3
6«
0.53
0.00 -
O.CO
•O.P9
15.38
£.66
0.00
o.no
o.cc
20.62
1616.1
6
-------
                   Table A-10.
The value structure of packaging by consumer product,  1958-70—Continued

                   (cents per dollar expenditure)
ID 21
~1
2
3
4
9
6
7
e
9
10
PCE
se 39
0.00 1
o.eo i
0.37 |
o.oo i
0.00 1
0.00 1
2.34 J
0.00 <
6.00 I
9.00
9.00
9.40
9.00
9.00
9.00
S.SO
9.00
J.OO
2.71 2.90
147.3 168.6
60
o.eo
. o.oo
0.41
e.oo
o.oo
o.oo
2.35
o.eo
o.oe
2.76
166.3 '
61
e.eo
o.eo
0.46
o.eo
o.oo
o.oo
2.25
0.00
o.eo
2.71
167.6
62
e.oo
e.eo
0.45
e.oo
e.oo
o.oo
1.50
e.oo
e.oo
1.96
169.5
63
0.00
fl.eo
0.43
0.00
o.eo
o.oo
1.67
0.00
e.«o
2.10
168.1
64
0.00
0.00
0.42
o.eo
0.00
e.oo
1.37
0.00
0.00
1.79
U4.*2
69
0.00
0.00
0.44
0.00
0.00
0.00
1.06
0.00
0.00
1.50
161. '6
66
0.00
0.00
0.36
0.00
0.00
o.oo
1.47
0.00
o.eo
1.82
157.7
67
e.eo
o.eo
0.39
o.eo
e.oo
0.00
1.08
e.eo
o.eo
1.48
15710
66
e.oo
e.eo
e.37
o.oo
o.eo
e.oo
7.68
o.oo
o.eo
e.04
148.5
60
e.eo
o.oo
0.39
o.eo
o.oo
o.eo
0.64
o.oo
o.oo
1.03
146.'«
70
o.eo
o.eo
0.35
. e.eo
o.oo
o.oo
0.71
o.eo
o.eo
1.07
149.'9
cr>
ro
ID 28 58
1 0.21
2 0.00
1 0.13
a o.oo
S 4.40
6 0.07
7 0.68
8 0.00
9 0.00
10 5.49
PCE iasi.6
59
0.21
0.00
0.13
0.00
4.67
0.10
0.79
0.00
0.00
6.10
1529.8
60
0.19
0.00
0.13
0.00
4.72
0.19
0.64
0.00
0.00
5.87
1725.'l
61
0.19
0.00
0.14
0.00
4.64
0.56
0.58
P. 00
0.00
6.11
1821.1
62
0.18
0.00
0.14
0.00
4.66
0.65
0.44
0.00
0.00
6.07
1904.5
63
0.19
0.00
0.13
0.00
4.25
0.70
0.41
n.oo
o.oo
5.67
1940.'9 '
64
0.18
0.00
e.i3
o.oo
4.22
0.79
C.37
C.OO
0.00
5.69
1987.0
65
0.18
0.00
0.14
0.00
3.52
1.29
0.30
n.ob
e.oo
5.42
2075.4
66
0.18
0.00
0.12
0.00
2.54
1.26
0.11
0.00
e.oo
4.21
2115.1
67
0.19
0.00
0.13
0.00
2.71
1.25
0.22
n.eo
o.eo
4.49
2063.0
66
e.ie
o.oo
0.13
0.00
3.24
1.42
0.24
C.OO
e.oo
5.21
2130.5
69
0.18
0.00
0.12
0.00
3.21
1.54
0.25
0.00
o.eo
5.29
2167.0
70
0.16
0.00
0.11
0.00
2.T9
l.5»
0.22
0.00
0.00
4.64
2454.1
10 23
2
I
0
5
6
1
8
9
10
PCC
se
0.81
0,00
."3
.03
.00
.26
.15
0.00
0.79
6. (17
9S9.1
59
0.79
0.00
0.45
0.03
0.00
0.39
0.33
C.OO
0.93
6.93
1001,9
60
0.77
0.00
e.48
o.ot
0.00
0.29
4.10
0.00
0.80
6.16
1003.1
61
0.74
0.00
0.49
0.01
0.00
0.20
4.96
0.00
0.81
7.22
(096.9
62
0.69
0.00
8.08
0.01
0.00
0.23
a. 20
0.00
0.84
6. 45
11*9.1
6}
O.t7
0.00
0.4fl
0.01
0.00
0.16
3.29
0.00
0.66
5.03
1211.3
64
C.64
0.00
C.aa
0.01
0.00
0.16
3.14
0.00
C.90
5.29
123S.'8
65
0.62
0.00
0.45
0.05
0.00
0.41
2.68
0.00
0.85
5.06
1305.4
66
0.61
0.00
0.38
0.03
0.00
0.38
3.47
0.00
0.92
5.78
1381.1
67
0.59
0.00
0.38
O.C3
0.00
0.37
3. 12
0.00
1.06
. 5.F6
|440lO
66
C.55
o.eo
0.37
o.es
0.00
0.40
2.48
0.00
1.01
«.89
1536.9
69
0.?3
O.OC
0.3S
0.03
0.00
0.45
?.«e
0.00
0.66
5.11
1584.4
70
0.32
0.00
0.34
0.04
0.00
0.48
2.93
0.00
1.06
5.S7
160J.-3
ID 2a

2
3
a
S
6
7
8
9
10
PCE
98
0.75
.00
.40
.02
.00
.23
.78
.00
4.77
9,95
396.9
59 60
0.72 (
0.00 (
0.42 (
0.02 (
0.00 (
0.36 (
3.92 3
1.70
).00
).43
).02
1.00
).27
1.62
0.00 0.00
5.28 4.7|
10.72 9.74
415. 8 039.0
61
0.67
0.00
0.46
0.02
0.00
0.18
4.49
0.00
4.66
10.48
469.1
62
0.64
0.00
0.43
0.02
0.00
0.21
3.91
0.00
4.21
9.43
478.6
63
0.62
0.00
0.40
0.02
0.40
O.t4
3. A4
0.00
4.30
e.«2
498. '9
64
0.59
0.00
0.41
0.02
0.00
0.14
2.94
0.00
4.4Q
8.50
535.'6
65
0.58
0.00
0.41
0.05
0.00
0.38
2.48
0.00
4.33
8.23
5S5.2
66
0.60
0.00
0.37
0.02
0.00
0.38
3.59
0.00
4.55
9.51
580.1
67
0.59
0.00
. 0.39
0.03
0.00
0.37
2.99
0.00
4.04
P. 41
742.0
66
0.56
0.00
C.37
0.03
0.00
0.45
2.51
o.oo
4.56
e.48
669.3
69
0.55
0.00
0.36
0.63
0.00
0.47
2.93
0.00
5.11
9.45
673."6
7(1
0.54
0.00
0.35
0.04
0.00
0.51
2.99
0.00
5.12
9.55
693.5

-------
Table A-10.
The value structure of packaging  by  consumer  product, 1958-70—Continued
                   (cents  per  dollar expenditure)
io as
i
2
J
a
5
6
7
e
9
10
PCE
ID 26
i
2
3
1
5
6
7
a
9
10
PCE
10 27
I
2
3
u
5
6
7
e
9
10
fee.
ID 28
1
2
)
tt
5
6
7
e
9
10
PCE
SB
0.71
0.00
0.37
0,00
0.00
0.32
1.18
0.00
0.59
6,07
157.6
SB
0.8B
0.00
0.17
0.00
0.00
0.29
5.10
0.00
0.00
6. 71
lib's. l>
58
0.78
0.00
0.13
0.00
0.00
0.27
«.J7
0,00
0.63
6.19
251.3
58
0.76
0.00
O.ttO
0.60
29.05
0.25
1.28
0.00
0.00
35. 3«
135, *
50
0.71
0.00
0.10
0.30
0,00
0.33
11.36
0.00
o .Ba
6.61
169.8
59
O.B3
0.00
0.18
0.00
0.00
o.il
5.17
O.CO
0.00
6.S9 .
178.0
59
0.76
0.00
0."5
0.00
0.00
0.38
U.68
O.CO
0.55
6.81 .
270.5
59
0.75
0.00
O.U3
0.56
35.99
0.39
a. 65
0.00
0.00
12.77
142.6
60
0.69
0.00
0.13
0.00
0.00
1.83
1.33
0.00
O.B2
6.09
193.1 '
60
0.80
0.00
0.50
0.00
0.00
2.11
" . 91
.0.00
0.00
8.33
196.8
60
0.7(1
0.00
0,16 .
0.00
0.00
1.96
1.53
0.00
0.38
8.06
296.2
60
0.73
0.00
O.U5
o.tie
36.60
1 .95
U .16
0.00
0 .00
11.68
150.7
61
0.67
0.00
0.15
0.00
0.00
1 .2(1
3.91
0.00
0.81
7.09
512.'0
61
0.77
0.00
0.52
0.00
0.00
1.13
1.13
0.00
0.00
7.15
531.1
61
0.71
0 .00
O.U8
0.00
0.00
1.33
1.08
0.00
0.29
6.89
317.7
61
0.71
0.00
0.06
0.16
31.23
1.30
1.21
0.00
0.00
11.36
167. '5
62
0.68
0.00
0.17
0.00
f. .00
! .*7
3.37
0.00
0.79
6.78
513.'2
62
f .72
0.00
0.50
0.00
0.00
1.58
3.62
0.00 '
0.00
*.12
589.8
62
0.68
8.00
0.17
0.00
c.eo
1 .17
3.61
0.00
0.23
6.16
312.7
62
0.68
9.00
0.18
0.13
33.27
1 .17
3.35
O.CO
0.00
39.67
175.'9
63
0.68
0. 00
0.41
0.00
o . f o
i.u
3.76
0.00
I .06
7 .(16
519.5
63
1.70
O.ro
0.16
0.00
0.00
1.15
3.95
0.00
0.10
fc.?7 .
652.5
63
0.66
0.00
0 .13
0.00
O.flC
1 .08
2.22
O.CO
0.19
1.59
363.'l
63
0.*5
0.00
0.13
8.39
37.75
1 .09
3.9fc
0.00
n.oo
ou.fl
ie«.2
61
0.65
C.OO
C ."1
C.OO
e.oo
1 .19
3.17
C.OO
0.76
t.5l
6 C 0 ." 1
61
C.68
C.OO
C.17
0.00
0.00
1.21
3.56
0.00
C.OO
5.95
83 7. 'i
61
0.63
C.OO
0.13
0.00
C.OO
1.16
3.31
C.OO
0. 19
5.72
37 3. '5
61
C.61
0.00
0.11
C.32
36. C6
1.17
3.18
0.00
0.00
12.12
226.0
65
0.57
0.00
0.11
0.00
0.00
l.Sfc
2.17
0.00
0.91
5.95
7H.7
65
0.61
0.00
0.16
0.00
0.00
2.08
2.37
0.00
O.OC
5.55
911.7
65
0.62
0.00
O.U3
0.00
0.00
1 .99
2.30
0.00
0.19
5.53
100.0
65
0.62
0.00
0.11
0.12
38.59
2.01
2.50
0.00
0.00
1«.57
252.5
66
0.52
0.00
0.33
O.OC
O.OC
1.7t
2.57
O.OC
0.6S
S.Bf
832.1
66
C.fcd
0,0 Ct
0.39
0.0 0
O.OC
2.03
2. sn
0.0')
0.0 )
?.6'i
1055. .'
66
0.6;
0,00
0.3:
0.03
O.CC
2.05
2.90
O.CO
0, IS
6.12
136.5
bt-
O.frO
0.00
O.J6
O.H
30. c. 0
2.C.3
3.33
o.o'o
0.00
37. f- 3-
312.3
6?
e.?«
OcfiC
;-,!«
5.. en
 , ? 0
J?t?9?
S6f.6
if
C.5fc
O.CO
e.3T
0.00
s.so
2.:?
o . i; o
O.CO
2.33
2,?.e
C , OJ
c . i ;;
^.~3
552.?
66
C.SB
o.»o
fi.Je
0.23
26.78
2.3(1
2.?6
O.CO
C.OO
35'. 69
346.-!
*9
e.??
O.OC
P. 3?
S.C5
e.fp
3.?S
?.<"5
30no
o.si
s.oe
9fe5,3
6«
0,?t
s.rc
0.3?
O.PO
0.90
?.»«
J.fT
0^00

-------
      Table A-10.   The value  structure of packaging by consumer  product, 1958-70--Continued
                                   (cents per dollar expenditure)
ID 29 SB
T 0.65
2 0.00
J 0.35
« 0.02
S 2.44
6 0.21
7 3.34
a o.oo
9 0.00
JO 7.0i
PCE 2360.6
ID 30 58
~I 0.19
2 0.10
3 0.01
4 0.02
S 0.46
6 0.03
7 0.05
B 0.33
9 0.01
10 1.20
PCE 93579,8
59
0.65
0.00
0.37
0.02
2.86
0.32
3.55
0.00
0.00
7.79
2443.6
59
0.19
0.13
0.01
0.02
0.49
0.03
0.06
0.32
0.01
1.26
103107.0
60
0.65
0.00
0.40
0.02
2.99
0.24
3.39
0.00
0.00
7.68
2614.2
60
0.19
0.14
0.01
0.02
0.47
0.04
0.06
0.27
0.01
1.19
106243.7
61
0.64
0.00
0.42
0.02
2.54
0.17
3.62
0.00
e.oo
7.61
2800.4
61
0.19
0.16
0.01
0.02
0.45
0.04
0.05
0.31
0.01
1.25
104182.3
62
0.62
0.00
0.43
0.02
2.44
0.20
3.21
0.00
0.00
6.91
2807.5
62
0.16
0.22
0.01
0.01
0.46
0.04
0.04
0.31
0.01
1.28
1135*5.6
63
0.62
0.00
0.40
0.02
2.77
0.1.4
3.P2
0.00
O.PO
6.97
2805.'6
63
0.17
0.20
o.ei
0.02
0.45
0.04
0.03
0.22'
0.01
1.14
121605.6
64
0.60
0.00
0.41
0.02
2.99
0.14
2.94
e.oo
e.oo
7.09
2777.'2
64
C.17
C.26
e.oi
0.02
0.40
0.04
0.02
6.27
0.01
1.19
133580.3
65
0.57
0.00
0.40
0.05
2.85
0.37
2.42
0.00
0.00
6.65
3011.6
65'
0.16
0.30
8.01
0.01
0.35
0.07
0.02
0.29
0.01
1.21
146795.3
66
0.60
0.00
0.36
0.02
2.66
0.38
2.88
0.00
0.00
6.93
3129.9
66
0.15
0.29
0.01
0.01
0.31
0.06
0.02
0.30
0.01
1.17
160566.9
67
0.59
0.00
0.36
0.01
2.92
0.37
2.72
o.eo
0.00
fc.99
?924lO
67
0.15
0.29
o.ei
e.ei
0.32
0.66
o.ei
0.20
o.ei
1.P6
164900.0
68
0.59
0.00
0.39
0.03
3.16
6.47
2.65
0.00
e.oo
7.30
•3000.0
68
0.14
0.30
e.ci
o.ei
0.35
0.07
0.01
0.20
0.61
1.11
17S7S0.5
69
0,?6
0.00
0.37
0.03
3.60
0.48
3.04
0.00
o.eo
8.09
3091.5
69
0.14
0.32
0.01
o.ei
0.35
e.oe
0.01
0.34
0.01
1.27
1864P6.3
70
0.56
0.00
0.37
0.04
.3.53
0.«3
3.19
0.00
0.00
8.25
sm.'e
70
0.13
0.33
0.01
o.ei
0.35
0.09
o.oi-*
0.36
0.01
1.29
i91036.'7
Source: Research Triangle Institute

-------
                       Table A-ll.
The value structure of packaging by consumer product, 1958-70


             (million 1967 dollars)
01
en
ID

2
1
(j
S
t>
7
e
9
10
PCE
ID
i
2
3
(4
5
6
7
e
9
10
PCE
ID
j
2
J
U
5
t>
7
8
<)
to
PCE
ID
1
2
3
M
5
6
7
e
9
10
PCE
1 58
~~ 37.0(4
67.09
3.11
«. 87
8t .110
0.00
0.00
29.35
12.03
260.19
7702.5
2 58
62.60
21. 11
6.55
7.79
193.07
1.17
11.13
15.31
0.00
3H.32
1(17(13.9
J se
13.23
20.82
1.23
23.05
31.98
0.00
6.00
5.65
1.30
100.26
230U.3
U 58
96.33
39. (48
8.80
0.65
19<>.38
0.00
0.00
8.18
0.00
353.12
16103.9
59
38.814
102.19
3.14
5.75
102.69
o.co
c.co
30.79
15.97
290. fb
7851.3
59
67.23
20.70
6.5u
8.79
222.56
i.ie
12.01
13.53
0.00
372.32
11776.9
59
13.66
23. 18
1.21
30.35
36.72
0.00
0.00
6.16
5.71
1 1 7 . ! 9
2J61.9
59
100.2?
"42.55
6.63
0.64
226. 9U .
0.00
0.00
9.22
O.CO
390.39
19(483.1
60
ii.oe
111 .Ul
3.56
(4.52
107.03
0.00
0.00
37.62
le.io
323.53
7965.6
60
67.18
2 C . ! 9
6.P2
7.13
220.65
1.02
10.68
12.53
0.00
360.91
1 II 9 5 1 . U
60
11.52
23.69
1.29
32.21
37. 81
0.00
0.00
7.58
6.UO
125.53
2135.9
60
105.71
(1 (4.02
1.17
0.58
2*40.32
0.00
0.00
11.63
0.00
6
9.16
0.72
255.66
O.flO
n. oo
21 .76
ft. PC
«5?.37
20355.1
61
13.16
127.73
«.16
5 .09
"l « 3 . 1 9
0.00
c.oc
57 . 03
21.36
305 .08
6 1 1 0 .' 5
6"
102.55
33.10
7.30
7. (11
?S«.90
7.07
7.8s
15.01
0.00
135.31
152C5.1
61
15.88
- 31.10
1.5?
5C.72
52.30
0.00
0.00
16.60
e.9o
18C.32
2910.3
61
107.00
83.13
10.31
1.02
261.67
0.00
0.00
31.85
C.OO
501.02
22071.0
65
16.23
121.01
<1.18
5.11
156.51
0.00
O.PO
73.91
30.16
1(11 .06
8610.9
65
lo*. os
33.10
7.55 '
7.17
276.88
(i . (13
7.38
17.06
0.00
159.92
151C8.9
65
17.28
35.17
1.65
17.51
5P.5d'
0.00
0.00
23.35
11.11
191.91
316(4.6
65
U9. je
81.23
11.61
1.06
295.51
0.00
0.00
12.63
0.00
551.62
2220U.5
66
(49.01
119.65
1.06
1.56
178. (45
0.00
0.00
68.10
30.15
153,99
8&60.'2
66
107.16
36,31
6.3t
5 . °7
2
95. 1«
38.31
6.15
tt.»(4
339. SS
27.?(J
6.13
25. 5e
0.00
5(43. It
12776.'6
69
30.05
52. »fi
2.*C
3?. 79
116. PJ
O.PO
O.PO
.35.U9
20. «3
291 .(16
5575.'!
69
136.71
69. PZ
ll.au
n.*'e
«16.)7
O.OC
0.00
ja.16
0.00
658.16
22865J3
70
lit .9(1
1(40.95
«. 32
6.69
201.06
0.00
O.PO
67.e»
35. ?«
506.7(4
peai ;i
70
92.67
50.99
6.37
5. = 2
367.78
35.56
2.69
25. ?0
O.CO
586. «8
126Sl.'6
70
29.12
53.70
2.58
U0.18
120.«0
O.PO
0.00
33.52
21.27
301.57
552(4.'B
70
136.33
66. CO
11.09
0.69
aii.es
P. CO
0.00
21.65
O.PO
670.71
Z2807."0

-------
Table A-11.
The value structure of packaging by consumer product,  1958-70--Continued
                  (million 1967 dollars)
15 	 i

2
3
4
S
6
1
a
9
10
PCC
10 	 6_
1
2
)
a
s
6
7
e
9
10
PCE
« 	 1
1
2







10
PCE
ID e
i
2
3
a
5
6
r
e
9
10 •
PCE
SB
1.93
0.81
0.20
0.02
3.61
0.00
0.00
0.17
0.00
7.01
411.3
SB
13.23
6.22
1.36
0.15
31.51
0.00
0.00
1.35
0.00
55.81
2324.1
56
40.19
47.75
0.00
0.00
99.27
0.00
0.00
2.17
0.00
193.38
9297.5
SB
21.01
0.00
0.00
0.00
V f V V
41 1 19
0.00
34.16
' 0.00
0.00
116. 38
5180.8
59
2.10
0.88
0.20
0.16
a. 79
0.00
0.00
0.20
0.00
8.33
428.7
59
14.87
6.38
1.28
1.44
33.91
0.00
0.00
1.36
0.00
59.24
2437.3
59
44.54
51.77
0.00
0.00
110.62
0.00
0.00
2.20
c.oo
209.13
9656.2
59
22.68
0.00
0.00
0.00
46.81
0.00
62.78
. 0.00
0.00
132.22
S300.1
60
2.23
0.94
0.23
0.01
5.06
0.00
0.00
0.24
0.00
6.71
438.8
60
15.70
6.60
1.36
0.13
35.68
0.00
0.00
1.72
0.00
61.20
2480.8
60
47.93
55.63
0.00
0.00
116.69
0.00
0.00
2.61
0.00
222.65
958J.6
60
24.29
0.00
0.00
0.00
49.14
0.00
60.57
0.00
0.00
134.00
5514.1
61
2.15
1.01
0.23
0.02
5.09
0.00
0.00
0.35
0.00
8.84
447.6
61
13.81
6.51
1.30
0.14
32.96
0.00
0.00
2.15
0.00
56.87
2596.9
61
45.30
56.96
0.00
0.00
117.86
0.00
0.00
3.48
0.00
223.60
98B3.'6
61
22.56
0.00
0.00
0.00
49.59
0.00
61.56
0.00
0.00
133.71
5813.7
62
2.28
1.32
0.23
0.02
5.35
0.00
0.00
0.49
e.oo
9.70
450. '8
62
14.76
8.60
1.06
0.14
34.68
0.00
0.00
3.09
0.00
62.<>5
2592.'2
62
48.77
84.52
0.00
0.00
123.94
0.00
0.00
4.53
0.00
261.77
102l2.'9
62
21.91
0.00
0.00
0.00
50.36
0.00
64.39
0.00
0.00
136.66
5900^3
6S
2.46
1.54
A. 22
8.01
A. 20
0.00
0.00
0.51
0.00
10.94
48319
63
15.50
9.62
1.43
0.13
39.02
0.00
0.00
3.J1
O.CO
69. (12
2742.'0
63
49.57
94.96
0.00
0.00
135.41
0.00
0.00
5.?9
n.no
285. ?3
9723.0
63
22.15
0.00
fl.OO
0.00
54.28
0.00
56.01
0.00
0.00
134.44
59fr8.'2
64
2.70
2.21
0.23
0.03
6.67
0.00
0.00
C.91
0.00
12.74
552.'2
64
15.44
12.00
1.52
C.13
38.25
0.00
e.oo
5.03
0.00
72.37
3027.'7
64
52.30
98.92
C.OO
e.oo
139.53
0.00
0.00
6.04
0.00
296.79
9818:6
64
24.13
0.00
0.00
e.oo
54.75
e.oo
63.59
0.00
0.00
142.47
6312.9
65
2.96
2.09
0.31
0.03
7.29
0.00
0.00
1.09
0.00
13.77
569.4
65
17.71
12.05
1.73
0.13
43.81
0.00
0.00
6.35
0.00
81.76
3055.3
65
55.48
92.41
0.00
0.00
149.91
0.00
0.00
8.76
0.00
306.56
9897.9
65
27.98
0.00
0.00
0.00
56.32
0.00
67.90
0.00
0.00
154.19
6576.4
66
3.10
1.92
0.28
0.01
6.51
0.00
0.00
1.03
0.00
i4.es
554.3
66
19.69
12.35
1.68
0.11
53.89
0.00
0.00
6.47
0.00
94.17
3185.6
66
56.48
110.03
0.00
0.00
160.39
0.00
0.00
10.34
0.00
341.24
9780.3
66
30.09
0.00
0.00
0.00
71.18
0.00
71.01
0.00
0.00
172.28
6673.1
67
3. IS
1.96
•n.3l
0.02
e.ti
0.00
0.00
0.90
o.eo
14.96
53810
67
18. ea
11.18
1.62
0.1 1
SO.P5
o.eo
O.f 0
4.97
o.eo
87. ?5
smio
67
56.77
111.C7
0.00
o.eo
169.90
0.00
o.eo
9.95
e.oo
349. ?9
9921.0
67
32. (2
0.00
o.eo
e.eo
76.44
0.00
76. te
0.00
o.eo
J87.74
696910
tB
3.03
1.71
0.23
0.62
8.98 .
O.CO
0.00
C.73
0.00
14.63
530.5
66
18.74
10.24
1.63
0.09
54.83
0.00
0.00
4.48
o.eo
90.01
3217.3
66
60.59
114.36
0.00
.0.00
168.14
o.eo
e.oo
11.46
0.00
374.55
9799.8
66
32.33
. 0.00
0.00
0.00
76.05
0.00
9C.63
0.00
0.00
201.02
7175.5
69
3.06
1.57
0.29
0.02
9.J8
0.00
0.00
0.57
0.00
14.79
53216
69
19.21
9.76
1.64
O.C«
58.46
0.00
0.00
3.43
O.no
92.60
3283.5
69
59.29
116.92
0.00
o.co
186.75
0.00
0.00
11. OS
0.00
376.41
9943.'3
69
12.05
0.00
0.00
0.00
76.34
e.eo
96.99
O.PO
0.00
207.38
7122.9
70
3.16
t.«
0.30
0.02
9.99
0.00
0.00
0.50
0.00
15.55
525. 4
70
18.72
9.35
1.67
0.09
59.26
0.00
e.eo
2.98'
0.00
92.07
3396.'7
70
60.70
126.77
0.00
0.00
200.41
0.00
0.00
11.17
0.00
399. PS
10267.4
70
12.06
0.00
0.00
0.00
76.94
0.00
106.16
0.00
0.00
217.16
7060;9

-------
CTi
                  Table A-ll.  The value structure of packaging by consumer product, 1958-70
                                                 (million 1967 dollars)
--Continued
lo 	 «_
j
2
J
it
5
6
T
8
9
10
PC£
10 10
~[
2
3
u
5
6
7
8
9
10
PCE
10 U

2
J
li •
5
6
7
8
9
10
PCE
ID 12
1
2
J
it
5
6
7
e
9
10
PCE
58
0.00
0.00
0.00
• 0.00
0.00
0.00
27.22
0.00
0.00
27.22.
669.9
58
0.00 •
0,00
! l«. 51
0.00
13.5«
0.30
79.08
286.81
0.00
525.95
5552. (I '
58
3.90
0.00
21.29
0.00
15. '2
o.co
70.26
12.83
0.00
121.20
2713.9
58
?.82
0.00
1,50
1,«5
33.86
0.00
110.65
73.06
O.CO
226.81
2516.3
59
o.oo
0.00
0.00
0.00
0.00
0.00
31.52
0.00
0.00
31.52
68 1 ,5
2911.6
63
0.00
0.00
0.00
o.oo'
O.CO
o.ro
31.73
0.00
o.^o
31.73
772.2
63
fl.no
O.CO
122. »0
3 .;«
5 C . C 9
p.rc
115.32 ,
336.09
n .no
657.89
« 7 fl 2 ." 1
63
u.02
O.CO
21.59
0.00
20. eu
O.CO
103.91
7(1 .79
C.OO
221.57
2 7 ? 2 .' 8
65
U.89
c.co
1 .36
2.15
37.62
O.CO
102.62
8 ! . "9 •-
n . <•• o
230.11
3 0 ?. 3 .' 1
60
fl.'OO
C.CO
O.CO
c.c.o
c.co
C.OO
33.66
0.00
C.OO
33.66
ecB.e
61
o.oo
0.00
133.56
2.62
5C.?7
C.OC
161 .01
318.6(1
0.00 '
666. 12
59C8.'2
61
fi.70
C .00
26.01
0.00
2C.12
c.co
113.30
92.63
C.OO
257.06
2722.0 .
61
5.69
C.OO
1.60
2.18
1C. 96
C.OO
il'i.67
72;i6
C.OO
. ?(!£.57
26tc.o
65
0.00
0.00
0.00
0.00
0.00
0.00
31.56
0.00
0.00
31.56
839.3
65
0.00
0.00
110.90
2.66
53.66
C.CO
17?. 10
360.50
C.OO
736. 1 1
6106.4
65
S.8T
0.00
29.56
0.00
23.17
o.oc
133.11
111.13
0.00
336. (17
3029. t
65
6.08
0.00
1.57
1.86
(10.61
0.90
120.35
80.90
O.OC
252.26
2t7C.7
66
0.00
0.00
0.00
0.00
O.CO
0.00
33.55
0.00
0.00
33.55
921.1
66
C.OO
0.00
121.65
2.57
66.28
O.CO
195. a3
391.78
O.OC
781.72
621". I
66
6.55
0.00
26.51
0.00
29.96
0.00
178.69
206.05
C.OO
1(j7.79
3l5l.8
66
6.25
O.CO
1 .10
1.99
(11.81
. 1.71
111.50
78.55
0.00
2(l9..?c
2661.7
67
0.00
P. 00
c.co
O.CO
O.CO
O.CO
35.77
O.CO
O.CO
35.77
93s;o
67
O.CO
C.CO
112.36
2.12
65. 1(1
C.CO
? '. 1 . 3 5
310.95
9ft. (11
«6(J.63
6137.0
6?
7.C3
C.CO
30.71
O.CO
30. «7
O.CO
2«1 .72
271. C5
ld.53
59K. HI
5032.0
67
6.f2
O.CO
1.17
2.75
15. *e
5.56
i 2(1. 12
8P.C7
O.CC
?71.37
2617.0
68
e.oo
O.CO
o.oo
O.CO
0.00
0.00
11.37
0.00
0.00
«1.37
919.9
6e
0.00
0.00 '
137.UJ
3.01
67.8fc
C.CO
25C.82
107. PI
123.23
99C.16
6l5l.'8
68
7.22
0.00
30.69 '
0.00
32.55
0.00
321.82
351-.77
3S.67
783. 7a
30«(J.O
66
t.32
C.OO
1.10
2.18
17.17
3.5(1
125.71
6S.J6
C.OC
275.18
2669. 6
64
0.00
0.00
0.00
0.00
0.00
0.00
52.67
O.OC
0.00
52.67
12«7.'6
69
0.00
0.00
112.33
2.61
70.13-
O.OC
326.76
373. P.l
118. 2C
1 0 3 u .-1 1
6226.6
69
7.13
O.CO
33. C3
0.00
31.53
0.00
525.11
355.96
16. (17
1002. P3
3110.1
69
6.29
0.00
1.36
1.93
08.96
6.09
110.71
81.77
O.CC
290.11
3029.3
TO
0.00
0.00
0.00
0.00
0.00
0.00
62.01
o.eo
0.00
62. PI
1288.6
70
e.'no
0.00
111.11
3.06
71. C2
0.00
366.33
U65.9Q
132.52
1180.2(4
6279.J
70
7.6J
0.00
33.61
0.00
35.16
0.00
619.87
399.72
71.31
1200.35
3118.7
70
6.65
0.00
1.52
1.68
51.17
6.10
166.01
83.55
0.05
-322.13
2762.'7

-------
                   Table  A-ll.
The value structure of packaging  by  consumer  product,  1958-70—Continued
                  (million  1967 dollars)
CO
10 13 58
HI 13.09
2 44.66
) O.DO
0 7.31
2'. 33
0.00
0.00
10.63
0.00
10 104.21
PCE 2356.2
IP Ifl 58
1 0.00
2 0.00
3 2.06
4 0.00
5 31. S3
6 0.00
7 00.64
6 861.05
9 0,00
10 1005.99
PCE 5004.4
ID 15 58
"~i 6.09
2 4.77
3 0,00
« 0.00
5 13. Sfl
6 0.00
7 0,00
a o.oo
9 0.00
10 26.60
PCE 1972. B
10 16 56
~I 1.21
2 0,00
3 2,05
4 o.oo
5 0.00
6 0.00
7 0,00
6 60.51
9 0.00
10 63.77
PCE 542.4
99
13.66
04.33
0.00
7.51
3d. 53
0.00
0.00
15.66
0.00
120.91
2375.9
59
0.00
0.00
2.03
0.00
36.22
0.00
103.42
866.77
0.00
1008. 8U
5062.1
59
8.73
0.91
0.00
0.00
14.86
0.00
0.00
0.00
0.00
26.50
1966. 0
59
1.35
0.00
2.22
0.00
0.00
0.00
0.00
61.71
0.00
65.26
560.4
60
14.77
51.47
0.00
6.56
35.91
0.00
0.00
19.31
0.00
126.02
2524.3
60
0.00
0.00
2.50
0.00
36.93
0.00
107. fll
900.24
0.00
1087.09
S272.5
60
9.16
4.89
0.00
0.00
15.19
0.00
0.00
0.00
0.00
29. ?3
1983.9
60
1.34
0.00
2.43
0.00
0.00
0.00
0.00
68.28
0.00
72.04
574.7
61
14.26
53.31
0.00
7.16
37.17
0.00
0.00
24.39
0.00
136.32
2934.3
61
0.00
0.00
2.82
0.00
37.13
0.00
105.91
1082.49
0.00
1228.35
5569.8
61
8.77
4.56
0.00
0.00
14.86
0.00
0.00
0.00
0.00
28.21
2009.0
61
1.38
0.00
2.67
0.00
0.00
0.00
0.00
76.15
0.00
80.20
596.1
62
14.96
61.99
0.00
6.93
38.05
0.00
0.00
32.77
0.00
157.69
3035.1
62
0.00
0.00
2.9Z
0.00
37.11
0.00
111.49
1139.00
0.00
1290.52
5«P9.3
62
9.21
6.39
0.00
0.00
15.30
(i.OO
0.00
0.00
0.00
30.91
2028.6
62
1.34
0.00
2.77
.0.00
0.00
0.00
0.00
87.14
0.00
91.25
622.'9
63
1?.S?
66.62
o.ee
7.03
42.03
O.no
0.00
37.78
0.00
168.03
SOSO.'fl
6]
0.00
0.00
2.80
0.00
41.31
0.00
113.20
966. no
0.00
1123.35.
5718.0
63
9.79
7.13
0.00
0.00
16.66
0.00
n.oo
0.00
0.00
33. ?8
207BJ2
63
1.35
0.00
?.6S
0.00
0.00
0.00
o.no
79.40
n.oo
83. «0
650;5
64
13.47
76.10
0.00
7.70
41.30
0.00
0.00
44.81
C.OO
185.38
2762.9
60
0.00
0.00
2.81
0.00
39.15
o.oo
lie. 37
969.66
0.00
112J.99
5685.2
64
10.05
7.95
0.00
0.00
16.50
0.00
0.00
0.00
0.00
3(1.50
2147.0
64
1.43
e.oo
2.89
e.oo
o.oo
e.oo
o.oo
80.05
0.00
80.37
683.0
65
16.23
70.96
0.00
8.37
39.27
0.00
0.00
56.16
0.00
191.01
2868.7
65
0.00
0.00
3.07
0.00
01.71
0.00
121.05
1077.62
0.00
1244.05
5921. 5
65
10.87
7.23
O.Ofl
0.00
17.63
0.00
0.00
0.00
0.00
35.73
2216.4
65
1.56
0.00
3.15
0.00
0.00
0.00
0.00
93.20
0.00
97.95
735.5
66
17.44
84.25
0.00
6.67
50.70
0.00
0.00
78,27
0,00
237,34
3332.2
66
0.00
0.00
2.73
e.eo
51.05
o.oo
120.26
1111.95
0.00
1286.01
5790.4
66
11.20
8.33
0.00
0.00
21.56
0.00
0.00
0.00
0.00
41.09
2186.3
66
1.75
e.oo
2.90
0.00
0.00
e.oo
o.oo
100.31
0.00
los.no
790. S
67
17.16
64.92
e.oo
e.«4
52.76
0.00
o.eo
67.00
o.eo
250.41
3087.0
67
e.eo
e.eo
3.T9
e.oo
50.86
0.00
J43.n5
1?21. 58
22. n7
laoa.05
(.073.0
67
11.90
1?.«7
n.eo
e.eo
21.89
o.eo
o.oo
o.oo
e.no
46. ?5
?i7i:o
67
1.76
e.eo
. 3.24
1.50
e.eo
o.eo
o.ro
122.65
0.00
129.19
809^0
66
16. 10
63.10
e.eo
7.27
56. U
e.ee
o.oo
97.47
0.00
262.10
2919.3
66
o.ee
e.oo
3.19
e.oo
56.55
0.00
i;c.7fc
1311.61
28.16
1550.47
6091.7
66
11.73
12.12
e.eo
o.eo
22.48
e.oo
o.oo
o.oo
o.oo
46.26
2230.1
68
1.66
0.00
3.34
1.87
o.eo
o.eo
e.oo
134.33
o.eo
141.00
9Co.e
69
18. tl
92.73
e.eo
7.64
57.49
n.eo
o.oo
116.20
O.AO
292.14
28 10. '7
69
0.00
0.00
2.93
0.00
56. f4
o.no
162.07
1194. 60
28. 56
1400.22
6260^5
69
11.62
13.30
o.eo
o.oo
21. P2
0.00
o.eo
o.eo
o.oe
46.74
2261.0
60
1.66
0.00
3.03
2.51
0.00
o.oc
0.00
123.PS
o.oe
131.73
970.7
7")
18.76
98.76
0.00
7.0i
•60. ?7
O.PO
o.eo
130.67
o.eo
316.00
2640.2
TO
0.00
0.00
3.11
o.eo
57.67
0.00,
176.12
1266.49
06.14
1553.54
6147:8
70
11.39
13.90
. o.eo
o.eo
22.66
0.00
o.eo
o.eo
o.eo
47.97
2217.6
70
2.04
o.eo
3.57
3.05
o.eo
o.oo
o.oo
100.90
e.ee
154. «7
1031.5

-------
                  Table A-ll.
en
The value structure of packaging by consumer product,
                  (million 1967 dollars)
!958-70--Continued
10 17
I
2
3
4
5
6
7
8
1
10 -
»CE
ID le
i
i
3 •
M
5
t
7
B
9
10
PCE
10 19
1
2
3
u
s
b
7
B
9
10
PCE
10 ZO
1
i
J
U
5
6
7
6
9
10
PC?
56
27.82
23.73
0.00
• 13.117
66.39
0.00
0.00
8.70
0.00
139.90 • .
751«.«
58 •
17.77
31, M
2,66
7.39
61.56
12.50
1U0.35
(41 .38
3.15
321.90
5561.8
5B
9.05
0.00
0.00
0.00
156. 7U
2. "2
0.00
0.00
0.00
168.71
1182.9
se
3.66
0.00
2.59
0.00
5.66
1.3«
1.02
O.CO
0.00
17.28
671.1
59
26.61
25.17
0.00
16.93
19,65
0.00
0.00
8. SO
O.CO
127.17
7952.1
59
18.91
39.77
2.63 .
9 .59
76. u8
15.01
•52.67
10. (6
1.70
361.82
5895.8
59
9.31
0.00
0.00
o.ie
185.72
1.52
O.CO
0.00
0.00
200.03
1253. J
59
3.62
0.00
2.76
0.00
6.39
1 .75
1.83
0.00
O.CO
19.35
66« .2
66
27.80
23.20
0.00
13.56
10. 7u
0.00
0.00
10.15
0.00
117.71 '
8193.3
60
20.23
31. 6u
2.88
6.32
79. »3
35. "8
16C .67
1C .5!
5.?9
387.75
616B.9
60
9 .16
0.00
0.00
0.73'
193.65
9.52
O.CO
0.00
0.00
213.56
1322.7
6P
3.55
0.00
3.11
0.00
6.52
3.63
1.P8
C.PO
0 . ? 0
21 .69"
710.0
61
27.96
25.20
O.CO
16.62
35.77
0.00
0.00
12.67
0.00
118.21
81P3.C
61
19.58
32. 18
3.13
e .99
62.69
39.72
157.11
UP .78
5.85
396.21
*333.'6
61
9.32
c.oo
0.00
1 .22
201.51
27.55
0.00
0.00
0.00
239.60
1355.2
61
3.62
0.00
3.36
n .PO
6 .19
10.75
1.12
0.00
c.oo
2P.t5
7?5.o
62
2T.61
29.61
0.00
1^.06
3=. 99
P. 00
P. 00
16.90
0.00
125. 3*
8571.3
62
20.31
31.03
3.31
8.73
Efi.90
1 ! . 6 1
169.56
17.12
fc.to
11!. 57
6530.1
62
9.18
r.fo
0.00
1.51
201.16
3?. 12
c.co
P. CO
C.PO
211.26
1106.1
62
3.75
0.00
3.5«
0 .00
P. 19
13.21
IP. 09
f .00
P . f C
1* .76.
1 1 1 1 .' 9
63
28. ?1
2P.9Q
0 = 00
1U.<>2
31.73
O.PO
P. 00
ie. ts
P . 00
125.69
P 8 3 7 .' 6
63
21.52
77.92
3.23
?.75
9 s . «• 8
13.76
165. =2
53.62
6.r9
176.58
6612.7
6t
9.38
O.PO
O.PO
1 .13
218.70
35. It
O.PO
P .PO
o . "0
26i. fee
1155.'5
63
3.83
P.PO
3.37
P. no
e.67
11. 1C
2. PI
P . 00
o.rc
33.07
E'I s .'e
61
27.16
27.96
C.PO
11.21
33.67
0.00
0.00
2C.37
C.OO
123.61
8751 .3
61
21 .16
22.19
3.35
11.16
9t.76
17.67
1 6 
-------
Table A-ll.   The value structure of packaging by consumer product,  1958-70--Continued
                               (million 1967 dollars)
-• _ 	 	
10 21
1
2
3
0
5
6
7
e
9
10
PCE'
ID tt

2 -
3
0
5
6
7
6
9
10
PCE
10 23
1
2
1
0
5
b
7
g
9
10
pee
ID 20
1
2
3
0
5
6
7
6
9
10
PCE
~ —
58
0,00
0.00
0.55
0.00
.0.00
0.00
3.05
0.00
0,00
0.00
107.3
58
3,00
0.00 .
1.84
0.00
62.98
1.00
0,78
0.00
0.00
78.61
1431.6
SB
7.70
0.00
0.16
0.32
0.00
2.51
39.77
0.00
7.50
62.00
959.1
58
2,97
0.00
1.57
0.10
0.00
0.92
10,09
0.00
18.04
30.18
306.0
==^=^
80
0.80
e.eo
8.67
o.eo
o.oo
o.oo
0.22
0.00
0.00
1.89
168.6
50
3.25
.0.00
2.02
0.00
74.48
1.57
12.06
0.00
0.00
93.38
1529.6
59
7.94
0.00
4.52
0.32
0.00
3.88
43.41
0.00
9.35
69.42
1001.9
59
3.01
0.00
1.75
0.10
o.'oo
1.46
16.28
0.00
21.95
44.56
415.8
=^===
60
0.00
o.eo
0.68
0.00
0.00
0.00
3.91
0.00
0.00
4.59
166.'3
60
3.30
0.00
2.20
0.00
81.14
3.34
11.00
0.00
0.00
101 .28
1725.1
60
8.07
0.00
5.00
0.15
0.00
3.04
12.72
0.00
8.36
67.35
1013.1
60
3.05
o.eo
1.69
0.00
0.00
1.18
15.87
0.00
20.66
12.75
439.0
61
0.00
e.oo
0.76
0.00
o.eo
o.oo
3.78
0.60
o.eo
4.54
167. '6
61
3.42
0.00
2.52
0.00
84.52
10.10
10.63
0.00
0.00
111.26
1621.1
61
8.08
0.00
5.42
0.15
0.00
2.18
54.46
0.00
8.85
79.14
1096.9
61
3.16
0.00
2.10
0.09
o.eo
0.80
21.07
0.00
21.85
40.15
469.1
62
8.00
e.oo
0.77
o.oo
o.oo
o.oo
2.55
0.00
e.oo
3.32
169.5
62
3.50
0.00
2.61
0.00
BP.74
12.43
6.31
0.00
e.oo
115.59
1901.'5
62
8.10
0.00
5.61
0.15
o.eo
2.64
44.11
e.oo
9.61
75.43
1169.1
62
3.06
e.eo
2.08
0.69
o.eo
1.62
18.72
e.ee
26.16
45.13
078.6
63
e.eo
0.80
8.72
o.no
n.oo
o.eo
2.81
e.oo
o.eo
3.52
168.1
63
3.62
8.00
2.51
8. no
82.46
13.64
7.81
0.00
n.eo
jio.io
1040.0
63
8.11
O.PO
5.31
0.14
8.80
1.90
30.87
0.00
10.42
65.75
1211. '3
63
3.10
0.88
2.01
8.89
e.eo
8.71
15.17
o.no
21.47
42.53
496. '9
=^==^=
60
0.00
0.88
8.68
0.00
0.00
0.00
2.25
e.oo
e.oo
2.90
164.2
61
3.62
0.00
.-.---.._ 2.66 -
0.00
83.76
15.60
7.31
0.00
0.00
112.96
1987.0
61
7.9«
0.00
5.48
e.is
0.00
1 .94
38.61
e.oo
11.07
65.36
I23s:e
64
3.17
0.88
2.21
0.09
0.00
0.76
15.75
0.00
23.58
45.54
535.6
65
e.eo
e.eo
0.71
o.oo
o.oo
o.oo
1.72
0.00
0.00
2.43
161.6
65
3.75
0.00
.._. -2; 83
0.00
72.97
26.72
6.31
0.00
0.00
112.57
2075.4
65
8.15
0.00
5.82
0.66
0.00
5.33
34.98
0.00
11.11
66.05
1305.4
65
3.23
0.00
2.28
0.27
0.00
2.13
• 13.77
0.00
21.04
45.71
555.2
66
0.00
o.eo
0.56
0.00
0.00
0.00
2.32
0.00
0.00
2.86
157.7
66
3.84
0.00
... 2..52_
0,00
53. be
26.74
2.31
0.00
0.00
89.03
2115.1
66
8.40
0.00
5.25
0.35
0.00
5.21
(17.95
0.00
12.64
70.81
1381.1
66
3.46
o.eo
2.17
0.12
0.00
2.19
20.80
8.00
26. 3S
55.15
580.1
=^===
67
o.eo
e.eo
0.62
o.oo
e.oo
e.eo
1.70
o.eo
e.eo
2.32
157.0
67
3.91
o.eo
.2.70
	 OYOO
56.11
25.96
4.«5
o.eo
O.fO
93. «9
2083.0
67
e.«o
o.eo
?.ae
0.19
o.eo
5.16
11.87
0.00
15.28
80. CO
|040lO
t>1
fl.»9
o.eo
?.P6
0.22
n.flO
2.78
22.16
e.eo
30. CO
62.00
742.0
68
e.ee
e.eo
e.5i
o.oo
e.oo
e.oo
11.40
0.00
0.00
11.94
148.5
68
3.91
0.00
2.72
-"-••revO-o---
68.96
3C.24
5.11
e.oo
e.oo
lie. 9e
2130.5
68
8.53
e.oo
5.67
C.12
0.00
t.ei
38.10
• o.eo
15.59
75.12
1536.9
68
3.75
0.00
2.19
0.21
0.00
3.00
16.76
o.oe
3C.55
56.76
669.3
60
8.80
8.80
8.?7
8.00
0.00
0.00
0.05
0.00
0.00
1.52
146.9
60
3.80
0.00
2.65
"8780--
60.16
33.35
5.42
0.00
o.oc
111.66
2167.0
60
8.16
0.80
5.50
. 0.16
8. CO
7.20
05.56
0.00
13.70
60.40
158«;o
60
3.71
0.80
2.13
8.19
8.00
3.16
10.73
8.80
31.12
63.66
67J.6
_
70
8.80
8.80
0.53
8.80
o.eo
e.eo
1.07
•o.eo
o.oo
1.60
no;o
70
3.97
0.00
2.73
- ,-.,-.o.-'oo----
68.11
38.26
5.33
0.80
8.60 .
118.69
2050.3
78
8.10
0.00
5.16
0.59
0.00
7.70
06.92
0.00
17.83
66.13
1683.3
70
3.77
0.00
2.43
8.30
8.80
3.50
28.70
8.80
15.07
66.21
613. '5

-------
Table A-ll.
The value structure of packaging by consumer product,  1958-70--Continued
                  (million 1967 dollars)
ID 25
I
2
3
u
5
6
1
6
9
10
PCE
IP 2fc
I
2
i
u
5
6
7
8
9
10
PCE
1LJ1
1
2
1
(1
5
6
7
e
g
10
PCE
ID 28
1
2
3
(I
S
t>
7
6
9
10
PCE
56
3.23
0.00
1.71
o.co
o.oo
1.00
19.12
0.00
2.70
27.76
"57.6
58
a. 08
0.00
2.16
0.00
0.00
1 .31
23.75
O.CO
0.00
31. SS
165,6
56
I."
0.00
1.09
0.00
0.00
0 .67
10.99
0.00
1.59
16.31
25 1. J
56
1.03
0.00
0.55
o.ei
39.31
0.31
5.T9
0.00
0.00
is 7 ,9o
135. 1
59
3.32
0.00
1.69
0.00
0.00
1.57
20. «9
O.CO
3.93
31.20
i69.e
59
3.96
0.00
2.29
O.CO
0.00
1 ,96
0.73
55. Ill
2. 911
6.71
0 .CO
5.00
67.31
150.7
61
3.65
0.00
2.11
0.00
0.00
6.75
21.19
0.00
«.37
38. li J
512.0
61
1.C9
0.00
2.75
0.00
0.00
7.59
23. SS
O.CO
0.00
37.97
53l.'l
61
2.?7
0.00
1.53
0.00
0.00
".22
12. = 6
0.00
0.
-------
                   Table A-ll.
ro
The value  structure of  packaging by consumer product,  1958-70--Continued
                   (mil 11 en 1367 dollars)
ID 29 58
1 15.58
Z 0.00
3 8.39
a 0.50
5 57."?
6 5.01
7 79.52
6 0.00
9 0 . C 0
JO 166,98
PCS 2130.6
ID 30 58
1 17S.3U
2 96, a9
3 9.83
a IT. 02
5 026.60
6 26.29
7 H6. 32
8 312.56
9 7.15
10 1123.70
PCE  . 1 1
30CO.O
68
?5? ."7
•; 2 8 . 6 U
13. .6 7
2C.97
t32.ai
i 2 5 . 2 a

-------
      Appendix B:   TRENDS IN CONSUMER EXPENDITURES  AND  PACKAGING

B.I  Introduction
     Consumption patterns and packaging trends  were analyzed  for  each
of the 30 consumer products* to provide a  basis  for identifying and
projecting probable future trends in packaging  solid wastes.
     The methodology employed to project 1980 packaging consumption
was discussed in detail  in chapter 3.  Market shares of each  of the
30 products were projected to 1980,  extrapolating  data  from 1958
to 1971 (table B-l).  Total  expenditures on each consumer  product
were calculated from the estimated market shares and total personal
consumption projections  provided by  the Bureau  of  Labor Statistics
(table B-2).  A statistical  linear time trend was  extrapolated  to
estimate the consumption of packaging by weight per $100 of commodity
expenditure in 1980 (table B-3); total  packaging for each  consumer
commodity was computed as the product of total  expenditures and
packaging per $100 of expenditure (table B-4).
     Although the approach yielded estimates of packaging  for
each consumer product, the individual projections  must  be  considered
less reliable than the aggregate estimate.  However, an analysis
of trends in the packaging technology of each consumer  product
and the changing role of each consumer product  package  provides
insights into the determinants of the aggregate trends. Packaging
requirements and competitive trends  in materials application  within
each consumer product are discussed  below.
B.2  Baked Goods (1)
     Purchases of Baked  Goods* accounted for 2.8 percent of consumer
expenditures on goods in 1970, and 2.7 percent  of  all consumer
products packaging on a  weight basis.  Baked Goods include such
products as bread and rolls, crackers and cookies,  and  sweet  goods.
Most of these products are "fresh baked goods," which must be sold
within a very short time after baking.
     Consumer expenditures on Baked  Goods increased 1.16 percent
annually over the 1958-70 period, primarily due to population growth
and the increases in consumer expenditures for  higher quality and
     *The 30 product categories (see table B-2) are capitalized herein,

                              173

-------
              Table  B-l.   Market  share  trends  for  consumer  products
                                                 (percent)

           Consumer product
  (consumer prodjct cnteqorv number)
                                          Observed
                                       T953""T97T
        Predicted
          I960 "
                                      Estimated equation
           A.   Consumer Expenditures on food and  Kindred Products as Share of Total Food Expenditures
 Bated Goods  (1)                          8.82

 Dairy Products  (?)                      16.89

 Frozen Foods  !<)                         2.64

 Frtisfi in-:1  Cured Mtai.  (4)                21.00

 fri-sh and  Cured Fish  upa Sc^faoc (5)     0.47

 !"resh and  Cureii Poultry (6)              2.66

 Produce  (.')                             10.65

 DlitDle.1  Spirits (6)                    5.93

 Wine  (9)                                 0.77

 Beer  (10)                            .    6.36

 Soft  Drinks (11)                         3.11

 Prepared Beverages (12)                  2.92

 Candy and  Chewing Gun (13)               ;-.70

 Canned foods  (14)                        5.70

 Cereals, Flour, and .Macaroni  (15)         2.25

 Pet Foods  f!6)                           0.62

 Tobacco Products (17)



 Other Foods (18)                         6.43
                                                  8.46

                                                 12.34

                                                  S.46

                                                 22.29

                                                  0.48

                                                  3.29

                                                  9.84

                                                  7.10

                                                  1.21

                                                  6.02

                                                  2.99

                                                  2.82

                                                  2.70

                                                  5.58

                                                  2.14

                                                  0.99
           8.35

           8.28

           7.60

          22.95

           0.50

           3.81

           B.76

           7.96

           1.53

           6.04

           3.00

           2.52

           2.90

           5.83

           2.17

           1.27
                              8.703  - 0.016Y                 R  = 0.525
                              (118.16)  (3.6.1)
                              17.186 -  0.4Q4Y
                              (12.78)   (9.99)
                              2.011  + C.263Y
                              (14.20) (7.67)
                              21.575 +  O.C63V
                              .(58.02)   (2.54)
                              Estimated at  1958-1971 average share
                               R'  •= 0.893

                               R2  - 0.831

                               R2  - 0.350
2.630 + 0.053Y
(51.99) (11.59)
10.655 - 0.085Y
(37.35)  (5.89)
5.855 t 0.096Y
(72.31) (13.92)
0.643 * 0.040Y
(15.46) (6.53)
Estimated at 1958-1971  average share
                                                            IT = 0.919

                                                             2
                                                            R  -- 0.743

                                                            R2 * 0.942

                                                            R2 = 0.780
                              Estimated at 1958-1971 average share

                              3.055 - O.OP4Y                 R2 - 0.379
                              (17.42) (2.71)
                              Estimated at 1958-1971 average share

                              Kstfrnsted at 1958-1971 average share
                              Estimated at 1958-1971 average share
                                                            02
                                                               = 0.930
                              0.552 + 0.033Y
                              (30.64) (12.59)
Market shares of tobacco  products and o'.her general merchandise were not
estimated;  personal  consumption exoendilures in 1980 for those categories
were projected by Bureau  of  Labor Statistics
                                                  6.29
                                                            6.33
                                                                     Estimated as residual share of foods
Soars and Detergents (19)

Other defining Supolies  (20)

Pesticides (21)

Other Household Supplies  (22)
                   D.   Consumer Expenditures on Household Snap lies  Suuratijgories as Share of
                                  Total Expenditure:. OR Household  Supplies
                                       34.40     31.98     33.20      Estimated at. 1958-1971 average share
                                       19.69     18.10     19.11      Estimated at 1958-1971 average share

                                        4.27      2.89      1.56      4.451  - 0.132Y                 R2 = 0.944
                                                                     (10.51) (U.21)
                                       41.64     47.03     46.13      Estimated ac, residual
                                                                     share  of household suoplies
                  C.   Consumer  Expenditures en Health and Beauty Aids S;ibcat.e;)nries  as  Share
                                of  Total  Expenditures an Meal In ar.d Beauty Aid;

                                        74.04     62.52     52.04     75.684 -  1.075Y
                                                                     (43.2-1)  (14.30)
Shares of health aids:
  Packaged ^caications  (23)
Health aids
                                                                                                        0.945
  Oral Hygiene Products  (24)

  Other Health Aids  (29)

Beauty aids

Shares of beauty aids:
  Cosmetics 
-------
 Table B-2.  Personal  consumption  expenditures,  1970 and 1980
                   (millions of  1967 dollars)   .'.
Consumer product
(consumer product category number)
Food and kindred products
IJerishables
' Baked Goods (1 )
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh and Cured Fish and Seafood (5)
Fresh and Cured Poultry (6)
Produce (7)
Beverages
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Other foods and kindred products •
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
General merchandise
Household suppl ies
Soaps and Detergents (19)
Other Cleaning Supplies (20) •
Pesticides (21)
Other Household Supplies (22)
Health and beauty aids
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics' and Hand Products (25) •
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Total consumer expenditures on
durables and nondurables
1970
($ 112,704.3)
64,043.9
$ 8,841.1
12,681.6
5,524.8
22,806.9
525.4
3,396.7
10,267.4
20,540.3
7.060.9
1,288.8
6,279.2
3,148.7
2,762.7
28,120.1
2,840.2
6,147.8
2,217.6
1,031.5
9,093.9
6,789.1
(204,907.9)
5,205.1
1,654.7
946.2
149.9
2,454.3
8,666.2
1,603.3
693.5
888.1
1,218.8
625.2
476.5
3,160.8
191,036.6
$ 317,612.2
1980
($
$ 11,190.2
11,096.4
10,453.1
30,756.3
670.1
5,105.9
11,739.7

10,667.5
2,050.4
8,094.5
4,020.4
3,377.2

3,886.4
7,813.0
3,183.3
1,701.9
12,681.0
8,208.0


2,968.5 .
1,708.7
139.5
4,124.7

2,372.4
1,092.3'
1,446.8
2,446.9
1,254.0
1,363.4
3,600.4
$

146,695.3)
81,011.7






28,210.0





37,473.6






(320,516.7)
8,941.4




13,576.2







297.999.1
467,212.0
Source:  Research Triangle' Institute.
                               175

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Table B-3.  Quantity  of packaging per expenditure by consumer product,
          1970  and  1980  (kilograms per $100  expenditure)
Consumer product
(consumer product category number)
Baked Goods (1)

Dairy Products (2)

Frozen Foods (3)

Fresh and Cured Meat (4)

Fresh and Cured F1sh and Seafood (5)

Fresh and Cured Poultry (6)
Produce (7)

Distilled Spirits (8)

Wine (9)

Beer (10), Soft Drinks (11)




Prepared Beverages (12)
Candy and Chewing Gum (13)

Canned Foods (14)
Cereals, Flour, and Macaroni (15)

Pet Foods (16)
Tobacco Products (17)
Other Foods (18)

Soaps and Detergents (19)
Other Cleaning Supplies (20)

Pesticides (21)

Other Household Supplies (22)

Packaged Medications (23)

Oral Hygiene Products (24)

Cosmetics and Hand Products (25)

Hair Products (26)

Shaving Products (27)

Other Beauty Aids (28)

Other Health Aids (29)
Other General Merchandise (30)

Observed Predicted E'tlmated eouatlon
1970 1980 tsnmaiea equation
8.37 11.41 q = 5.934 + 0.249Y R2 « 0.901
(27.96) (10.02) y
9.02 11.99 Q « 5.636 + 0.289Y R = 0.091
. (28.53) (3.23) 2
8.24 9.83 Q = 7.615 -t- 0.103Y IT = 0.412
(16.27) (2.78) 2
6.52 8.40 Q = 4.602 + 0.173Y IT = 0.878
(26.32) (8.89) ,
6.56 8.51 Q = 4.386 + 0.187Y IT = 0.956
(42.70) (15.46)
6.01 6.06 1958-1970 average
7.23 10.24 q = 4.737 + 0.250Y R2 = 0.931
(30.23) (12.14) -
11.28 12.97 q = 9.476 + 0.159Y IT = 0.687
(51.31) (6.00) ?
22.11 19.14 q = 25.766 - 0.301Y R = 0.456
(38.33) (10.03)
The approach used to project packaging of soft drinks
and beer differed from the estimating procedure
summarized 1n this table. For a discussion of the
projections of packaging used for beer and soft drinks,
see the section on beverages which follows.
41.33 35.20 1958-1970 average
9.41 11.14 q = 6.349 + 0.218Y R2 = 0.713
(16.27) (5.23)
54.29 55.63 1958-1970 average
4.56 5.91 Q = 3.444 + 0.113Y R2 = 0.861
(26.29) (8.25) ?
26.62 23.71 q = 31 .452 - 0.352Y IT = 0.498
2.71 2.67 1958-1970 average
28.42 35.93 q = 19.540 +• 0.745Y R2 = 0.932
(51.23) (6.53)
34.49 37.21 1958-1970 average
10.18 13.47 q = 8.523 + 0.225Y R2 = 0.450
(15.62) (2.90) 2
10.67 4.52 q = 17.368 - 0.593Y R^ = 0.710
(21.34) (5.16) 2
9.55 3.05 q = 17.528 - 0.658Y R* = 0.841
(28.68) (7.60) ' o
17.09 7.26 q = 29.740 - 1.022Y R = 0.743
(23.54) (5.72) 2
18.56 12.01 q = 27.740 - 0.715Y R^ = 0.594
(21.39) (3.90) 2
20.38 11.32 q = 27.775 - 0.748Y R = 0.638
(22.56) (4.29) 2
22.03 9.40 q = 35.010 - 1.164Y R* = 0.873
(39.06) (9.17) 2
19.57 8.37 q = 31.361 - 1.045Y R* = 0.739
(24.01) (5.65) ,
77.66 67.86 q = 121 .100 - 2.420Y R^ = 0.476
(22.25) (3.14)
26.21 27.20 1958-1 971average
2.25 1.08 q = 3.171 - 0.095Y R2 = 0.921
(53.65) (11.45)
    Source:  Research Triangle Institute.
                                 176

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     Table B-4.  Packaging consumption,  1958, 1970,  and 1980
                         (thousands of tonnes)
Consumer product
(consumer product category number)
Food and kindred products
Perishables
Baked Goods (1)
Dairy Products (2)
Frozen Foods (3)
Fresh and Cured Meat (4)
Fresh-and Cured Fish and Seafood (5)
Fresh'and Cured Poultry (6)
Produce (7)
Beverages
Distilled Spirits (8)
Wine (9)
Beer (10)
Soft Drinks (11)
Prepared Beverages (12)
Other foods and kindred products
Candy and Chewing Gum (13)
Canned Foods (14)
Cereals, Flour, and Macaroni (15)
Pet Foods (16)
Tobacco Products (17)
Other Foods (18)
General Merchandise
Household suppl ies
Soaps and Detergents (19)
Other Cleaning Supplies (20)
Pesticides (21)
Other Household Supplies (22)
Health and beauty aids
Packaged Medications (23)
Oral Hygiene Products (24)
Cosmetics and Hand Products (25)
Hair Products (26)
Shaving Products (27)
Other Beauty Aids (28)
Other Health Aids (29)
Other General Merchandise (30)
Total packaging
1558
( 11.466. 11)
3.007.36
$ 438.91
895.91
163.90
897.36
17.65
141.83
452.06
3.715.49
502.46
157.26
1,384.26
754.29
917.22
4.693.26
160.26
2.873.39
67.77
164.25
284.59
1,142.50
(5.192.48)
739.56
426.34
54.85
24.34
233. S3
1.542.96
264.56
104.65
123.90
162.16
77.91
139.60
670.18
2,909.96
16,658.59
1970
( 20,397.69)
4,806.17
$ 740.23
1.143.57
455.50
1,486.40
34.45
204.07
741.95
• 9.434.81
796.13
284.93
3,024.09
4,187.92
1,141.74
6,156,71
267.31
3,337.91
101.06
274.60
246.12
1,929.71
(7,360.48)
917.54
570.76
96.28
16.00
234.50
2,141.48
273.98
128.74
180.95
268.54
122.34
370.01
796.92
4,301.46
27,758.17
1980
(

$ 1.276.80
1.330.50
1.027.50
2.583.50
57.00
309.40
1,202.10

1.383.60
392.40
5.043.44
12,004.85
1.188.80

432.90
4,346.40
188.10
403.50
338.60
2,949.10


1,104.60
230.20
6.00
125.80

172.20
131.20
163.80
230.00
104.90
925.20
979.30



36,458.49)
7.786.80













8.658.60






(7,391.60)
1.466.60




2.706.60







3.218.40
43,850.09
Source:  Research Triangle Institute.
                                 177

-------
 u
 UJ
      12.0
      II.0
      10.0
   2  ao
12.0
   s  ao
                                                              80
                                 YEAR

         Figure B-l. .Baked Goods (1) consumption (Source:
         Supermarket!'ng and Research Triangle Institute).
more expensive baked goods.  However, expenditures on Baked Goods
as a share of total food expenditures has decreased from 8.8 to
8.4 percent.  If these trends continue, the 1980 share will be about
8.3 percent, or $11.2 billion (fig. B-l).  The amount of packaging
per dollar of consumer expenditures on Baked Goods has increased
over the period studied (fig. B-2).  If this trend continues, the
1980 ratio will be 11.4 kilograms per $100 of expenditure and the
total quantity of packaging will be 1.28 million tons (table B-5).
     Because Baked Goods (especially fresh Baked Goods) are perishable,
protection of product quality is the dominant packaging consideration.
This requirement is primarily related to the need to provide a
moisture barrier.  The degree of protection needed from packaging
materials depends on the particular product and the amount of
preservatives added to the product.  Thus, there is the opportunity
to substitute between preservatives and packaging.  For most Baked
Goods (e.g., bread and rolls, and sweet goods), the need is to
                             178

-------
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1000
800
600,
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provide a package that will retain moisture within the package.
Indeed, it  is interesting to note that modern packaging has altered
the  character of bread.  Packaging designed to retain moisture
traps the moisture in the crust leaving it soft rather than the
traditional hard crust associated with European-style breads.
For  other Baked Goods (e.g., crackers, cookies, popcorn, potato
chips, and  pretzels), the need is to provide a package that will not
permit moisture to enter the package, which would cause crispness to
be reduced.
     The ability to provide moisture protection with modern flexible
packaging materials has increased product shelf life and quality
maintenance once the bakery product reaches the consumer.  The
importance of protection is illustrated by the current shift from
plastic wraps to plastic (polyethylene) bags.  This shift has
apparently increased materials costs and damage rates, necessitated
more careful handling, and decreased the amount of salvage from
stale returns.  However, longer product life also results, offsetting
the negative aspects of bags (ref. 1).  Modern packaging makes
available to consumers a greater variety of Baked Goods than would exist
in the absence of packaging.  Modern packaging materials have also
contributed to the demise of the local baker as an important factor
in Baked Goods production and distribution.  Today, probably well
over 80 percent of all Baked Goods are sold through supermarkets
supplied by major corporations (e.g., ITT Continental  Baking Co.,
National Biscuit Co., Ward Foods, American Bakers Co.), co-op bakers,
and supermarket chain bakeries (ref. 2).
     The major Baked Goods packaging material, in terms of weight,
is paper.   Cellophane and plastics are also important materials in
part due to the trends toward self-service merchandising where product
visibility is important.  They are used either alone or with paper.
Waxed paper, cellophane wrapping paper, aluminum foil  laminated
papers,  and polyethylene sheet wrappers and bags are used for
bread packaging.   For other fresh Baked Goods as well  as for biscuits
and cookies, paperboard (folding boxboard) is frequently used, often
lined with wax paper to provide a moisture barrier, and sometimes
                             180

-------
the entire box is inserted in a  polyethylene  bag.  When  products
have a high shortening content and  are  therefore likely  to  become
stale quickly, the paperboard may be  laminated  and coated in order
to make it moistureproof and  greaseproof.  Trays of treated paper
or foam plastic are frequently used when  cakes  and pies  are sold in
paperboard boxes.  Since the  frosting on  cakes  provides  a moisture
barrier, it is important that the trays provide a similar barrier
in order to have constant distribution  of moisture throughout
the cake.
     Less  perishable and nonperishable  Baked  Goods are frequently
packaged in waxed paper bags  inside paperboard  containers which may
be wrapped in cellophane or just in bags  made of laminated  paper.
B.3  Dairy Products (2)
     In 1970, consumers spent $12.7 billion on  Dairy  Products which
include milk, cheese,  yogurt, cream,  butter,  and eggs.   Purchases of
fluid milk accounted for approximately  one-half of total dairy expenditures,
     The total of consumer expenditures on Dairy Products as a share of
the total  food budget has fallen from 16.9 percent in 1958  to 12.3
percent in 1970.  This trend  is  attributed primarily  to  the decline
in per capita milk consumption associated with  the fall  in  the birth
rate.  In  addition, the demand for  butter and eggs has fallen as
consumer concern over cholesterol content has increased.  If these
trends continue to 1980, purchases  of Dairy Products  as  a share of the
total food budget is projected to be  8.3  percent and  total  expenditures
on Dairy Products to be $11.1 billion (fig. B-3).
     Despite the shift to linhter weight  materials, the  weight of
packaging  per dollar of expenditure on  Dairy  Products increased 3
percent over the period studied  (fin. B-4).   The trend toward portion
packaging  of certain Dairy Products such  as yogurt and cheeses, and  the
rapid growth in the market share of these products, is responsible
for the increased packaging weight  per  dollar of expenditure.   If
trends in  packaging Dairy Products  continue,  consumption of packaging
materials  is expected to reach 1.33 million tonnes in 1980  (table  B-6).
     Milk  and related Dairy Products  are  often  mild flavored, delicate,
and perishable products that  require  high quality  containers to protect
                              181

-------
      16.0
                             18.0
           Figure B-3.  Dairy Products (2) consumption  (Source:
           Supermarketng and Research Triangle Institute).
    I4OO
     1200
eg
iz  1000
     800
     600
                TOTAL
              (left scale)
                             PACKAGING PER EXPENDITURE

                                     (right  scale )
                             8
                               UJ o
                               :£ o
    O 10
    z en
    uj —
      o
      UJ
      QL
      a

    UJ§
    °-i

    z^
    ± ui
    o a.

    ^ 
                                                                  a:
                                                                  o
                                                                  o
        58
    70

YEAR
80
          Figure B-4.   Dairy Products  (2)  packaging  (Source:
          Research Triangle Institute).
                             182

-------
    Table B-6.   Trends.-in  the  distribution of materials used for
    packaging  Dairy  Products  (2)  and projections of 1980 packaging
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
86.06
1.38
6.99
5.08
0.49
100.00 1
share
1970
89.74
5.50
1.28
3.00
0.48
00.00
of weight
1980
88.00
9.80
0.20
1.50
0.50
100.00
Projected packaging, 1980
(thousand tonnes)
1,170.8
130.5
2.6
19.9
6.7
1 ,330.5*
     *Based on projections of 11.99 kilograms of packaging per $100
of  consumer expenditures on $11.10 billion for consumer expenditures
on  Dairy Products  (2).
     Source:  Research Triangle Institute.
them from spoilaoe and flavor channes.  For many years, glass maintained
a monopoly as a milk container.  Glass is chemically inert and clear, and
it  is easily formed into a variety of shapes.  The glass bottle guarantees
the amount of the contents; therefore, the container is a legal measure of
volume.
     The decline of the nlass nilk. bottle in favor of the paper carton may
be attributed to the chance in consumer buying habits that shifted the
distribution of Dairy Products from hone delivery to chain stores.  Super-
markets disliked handlino the returnable glass bottle and promoted non-
returnable containers, and consumers readily accepted the lightweight,
nonbreakable paperboard carton.  In addition, the paper carton allows
less light penetration than do glass or plastic bottles.  Under dairy
.case linhting, oxidizino of flavor begins in 5 hours v.'ith glass, 7 hours
with plastics and 20-27 hours with plastic-coated paper containers (ref. 3)
Now the dominant container for milk, the common paper carton has five
layers of paper and a layer of polyethylene  laminate (as a barrier
against leakage) between the inner board stock and the outside layer.
                              183

-------
      Recently, the plastic bottle has entered the competition for the
milk container market.  A wide range of polymers has been used:
polyethylene, PVC, polypropylene, PVDC, and nylon.  Plastic bottles
are more expensive than paper cartons or returnable glass bottles, but
consumers have been willing to pay a premium for the plastic bottle.
      Several new dairy packages that have gained acceptance in
European countries have been introduced into the United States.   One
is the plastic pack pouch, a bag that fits into a plastic (reusable)
pitcher.  The consumer snips off the corner of the pouch and pours the
contents into the pitcher.  The pouch is the most economical  nonreturnable
packaging concept because of the smaller quantity of material  and weight
of the container.
      A second new system is a plastic bottle that is blow-molded,
filled, and hermetically sealed on a single piece of equipment (ref.  4).
This technique makes possible asceptic bottling of milk; with asceptic
bottling, very few bacteria are present and no refrigeration is  required.
Asceptic packaging has been widely adopted in countries having little
refrigeration and low turnover.  In the United States,  where refrigerated
distribution of dairy products is expensive,.asceptic packaging has
created some interest.
      Another new form of milk packaging is a modification of the Swedish
Tetra Pak.   The new package, called Tetra Brik, is rectangular,  eliminating
the stacking and handling problems of the tetrahedron shape of the Tetra
Pak (ref. 4).  The Tetra Brik incorporates the Tetra Pak principle in which
the container is completely filled.  This affords two distinct advantages:
(1) the elimination of air which could be injurious to  milk and (2)
good stacking strength because it has no head space.
      Nonmilk Dairy Products are usually packaged in paper or plastics.
Butter is usually wrapped in vegetable parchment and placed in a paper-
board carton.  Some butter, yogurt, cottage cheese, and soft cheeses
are packaged in paper tubs coated with wax or plastic.   The tub combines
the rigidity necessary for protection against leakage with a convenient
closure for resealing the container.  Egg packages are  made of paperboard
                              184

-------
molded pulp or foam plastic.   As eggs are subject to breakage,  protection
against crushing is the major requirement of the egg package.
B.4.  Frozen Foods (3)
      For the past decade, Frozen Foods have been the fastest  growing item
in the consumers' food budget.  Between 1958 and 1970, expenditures on
Frozen Foods increased at an average annual  rate of 7.5 percent
(fig. B-5).  The impetus for the trend in Frozen Foods may be  traced
to the growing demand for convenience foods  that eliminate one or.more
preparatory operations that otherwise would  be performed by the consumer.
Complete dinners account for the largest share of prepared food sales,
but snack foods, frozen dairy products, international items, and specialty
vegetables have attracted much attention in  recent years.
      Although there  is still consumer resistance to marketing frozen
meats, frozen meat sales should increase substantially in the  next 10
years.  The encouragement for this growth is expected to come  from the
distributors and retailers rather than the consumer.  Centralized cutting
and freezing of meats is viewed as an opportunity to stabilize meat
         12.0
         IQO
12.0
 UJ
          Figure B-5.   Frozen  Foods  (3)  consumption  (Source:
          Supermarket!'ng  and Research  Triangle  Institute).
                              185

-------
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200
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prices by reducing the increasing labor cost of cutting  and  packaging
at the store level (ref.  5).
     Growth in the consumption of Frozen Foods  is  likely to  continue at
a high rate.  The continuing  desire for convenience  among consumers and
the Frozen Foods industry's proven ability to capitalize on  new opportu-
nities will encourage growth.   By 1980, Frozen  Foods are projected to
account for 7.8 percent of the total  food budget,  representing  total
expenditures of $10.4 billion.
     A slight trend toward greater packaging consumption per dollar of
expenditure on Frozen Foods occurred during the period  from  1958 to 1970
(fig. B-6).  This primarily reflects the growing market  share of
prepared foods which require  more packaging than traditional items.
For example, a TV dinner requires a tray in which  to heat the food,
a barrier material covering the tray, and a carton to protect the
contents and to insure easy stacking.  If the trends continue,  packaging
of Frozen Foods is expected to reach 1.0 million tonnes  by 1980 (table B-7).
     A good Frozen Foods package possesses certain characteristics.   It
must be resistant to the passage of moisture vapor from the  product to
the freezer.  ''Freezer burn"  and loss of flavor and  nutrition result
from improper protection.  The container must also protect against
oxidation which results in rancidity.  Aluminum and  most plastics
provide the required barrier properties.  Paper that is  waxed or is
laminated to barrier materials is also extensively used  in packaging
Frozen Foods.  Aluminum foil  has received increasing usage in packaging
Frozen Foods. This growth is  predicated on the  consumer's desire for  conven-
ience.  Aluminum is an excellent conductor of heat,  and its  application
as a heat-and-serve container was a prime force in the success  of
prepared foods.
B.5  Fresh and Cured Meat (4), Fresh and Cured  Fish and Seafood (5),
     and Fresh and Cured Poultry (6)
     The meat, fish, and poultry category is the largest item in the
consumer's food budget, accounting for 26 percent  of food expenditures
                             187

-------
                                                               24.0
                                                             ^23.0  t
                                                               22£)
                                                               2IO
                                                               20JO
{3
CE

O
UJ
$
UJ
O UJ
o p
                                                                    UJ
                                                                    3
           Figure B-7.   Fresh  and Cured Meat (4)  consumption
       (Source:   Supermarket!ng  and Research Triangle  Institute).
in 1970. Fresh and Cured Meat purchases, representing 85 percent of this
category, grew slowly over the 1958-1970 period at.an average annual rate
of 1.8 percent (fig. B-7).  Although per capita beef consumption has been
rising rapidly from 85 pounds in 1960 to 113 pounds in 1971  (ref. 5), declines
in per capita consumption of pork, lamb, and provisions offset the
growth in beef.  Purchases of fresh fish, which grew at an average annual
rate of 4.7 percent from 1958 to 1965, declined during the latter part
of the 1960's due to limited supplies and subsequent higher prices
(fig. B-8).  Poultry consumption increased about 3 percent per year
from 1958 to 1970 (fig. B-9).  Based on the trends of the 1958 to
1970 period, 1980 expenditures on meat, fish, and poultry together
are projected to be $36.5 billion (tables B-8 through B-10).
      The quantity of packaging consumed per dollar of expenditure on
meats, fish, and poultry exhibited some increase between 1958 and 1970,
particularly in meat packaging (figs. B-10 through B-12).  The increased
packaging requirements are probably attributable to the spread of the
                               188

-------
                          SHARE
                       (right scole)
   Figure B-8.  Fresh and Cured  Fish  and Seafood (5) consumption
   (Source:   Supermarketing  and  Research Triangle Institute).
    6.0
     _ _.
UJIT  5.0
cc<
50
2°
UJ —
  z
Pco  3.0
    2.0
  SHARE

( right scale )
                        TOTAL

                      ( left scale)
                           ,»
                                                              6.0
                                                                 en
                                                                 UJ
                                                                 cc

                                                                 K
                                                                 Q
                                      5-0
                                                                 a.
                                                                 x
  4.0 £u

     -1UJ
                                      3.0 fe

                                          u
                                          a:
                                                                 x
                                                                 V)
       58
            70

        YEAR
  2.0
80
          Figure B-9.  Fresh and  Cured  Poultry (6) consumption
       (Source:  Supermarketing and  Research Triangle Institute).
                                 189

-------
         Table B-8.   Trends  in  the  distribution  of materials used for
     packaging Fresh  and Cured  Meat (4)  and  projections of  1980 packaging
Packaging
material
Taper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
96.02
2.64
0.00
1.30
0.04
100.00 1
share
1970
95.21
3.79
0.00
0.96
0.04
00.00
of weight
1980
92.00
7.00
0.00
0.96
0.04
100.00
Projected packaging, 1980
(thousand tonnes)
2,376.8
180.8
0.0
24.8
1.1
2,583.5*
     *Based on projections of 8.40 kilograms of packaging per $100
of consumer expenditures on $30.76 billion for consumer expenditures
on Fresh and Cured Meat (4).

     Source:  Research Triangle Institute.
   Table B-9.  Trends in the distribution of materials used for packaging
   Fresh and Cured Fish and Seafood (5) and projections of 1980 packaging
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Percentage share
1958 1970
95.58 95.08
2.83 3.82
0.00 0.00
1.54 1.05
0.05 0.05
of weight
1980
93.90
5.00
0.00
1.05
0.05
Projected packaging, 1980
(thousand tonnes)
53.5
2.9
0.0
0.6
0.0
Total packaging    100.00     100.00
100.00
57.0*
     *Based on projections of 8.51 kilograms of packaging per $100
of consumer expenditures on $0.67 billion for consumer expenditures
on Fresh and Cured Fish and Seafood (5).

     Source:  Research Triangle Institute.
                                 190

-------
   Table B-10.   Trends  in  the distribution  of materials  used for packaging

         Fresh  and Cured Poultry (6)  and projection  of 1980 packaging
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
96.01
2.65
0.00
1.28
.06
100.00 1
share
1970
95.18
3.80
0.00
0.98
0.04
00.00
of weight
1980
92.98
6.00
0.00
0.98
0.04
100.00
Projected packaging, 1980
(thousand tonnes)
287.7
18.6
0.0
3.0
0.1
309.4*
     *Based on projections of 6.06 kilograms of packaging per $100

of consumer expenditures on $5.11 billion for consumer expenditures

on Fresh and Cured Poultry (6).


     Source:  Research Triangle Institute.
2,400
2,200
~ 2,000
1 1,800
1,600,
1 1,400
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              (Source:  Research Triangle Institute).
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                                  191

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          packaging (Source:   Research Triangle Institute).
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       58
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         Figure  B-12.   Fresh  and  Cured  Poultry  (6)  packaging
         (Source:   Research Triangle  Institute).
                              192

-------
self-service meat counter.   The trend in meat packaging has  been
toward portion control  and  preunitizing.  Most noticeable has
been the advances in mechanization for packaging meat that
reduces the high labor costs of customer butcher service (ref.  6).
The majority of meat is packaged at the retail level.  Industry
observers predict that poultry packaging  will lead the way  toward
the development of central  wrapping facilities for meats. The
growing acceptance of the chill-pack system for broilers, developed
by Holly Farms Poultry of Wilkesboro, North Carolina, is cited
as evidence of this trend (ref. 7).  Many package suppliers  view
the meat market as the most promising area for growth; if the
trends continue, the materials used to package meat, fish, and
poultry are projected to be 2.9 million tonnes in 1980.
     Meat, fish, and poultry items require packaging materials
that have low water vapor transmission, protection against
leakage, tensile strennth,  and good handling characteristics.
     Meats that are prepackaged for display are usually placed
in a tray that is overwrapped with plastic or cellophane. Trays
are made of molded pulp, foamed plastic, or polystyrene sheet.
The molded pulp food trays  are treated to control absorption.
Polystyrene foam trays have an advantage in that the tray is
completely nonabsorbent and therefore will not become soggy
from juices soaking into the material.  The nonabsorbent
property of the foam tray posed a problem until the  "ribbed"
construction was designed,  utilizing indentions to trap juices,
thus keeping the meat from'resting in its own juices.  Polystyrene
sheet trays afford nearly complete transparency, which is an
important merchandising feature since the consumer can view  the
meat from all sides.  These clear plastic trays are also said  to
be stronger than either the molded pulp or plastic foam tray.
     A packaging consideration important for cured meats is  the problem
of discoloration.  The interaction of light, oxygen, and moisture causes
                                 193

-------
fading or discoloration in cured meat products.   Ham slices  and  luncheon
meats often have a paper and cardboard tray on one side to shield the
contents from the light.
B.6  Produce (7)
      Consumer expenditures on fresh fruits and vegetables totaled $10.3
billion in 1970.  Total purchases of fresh Produce increased 10  percent
from 1958 to 1970 (fig. B-13);  however,  per capita consumption  of
fresh Produce has continually declined over the decade.  Among the
reasons for the decrease in per capita consumption is the increasing
preference for convenience items.  In 1962, consumption of processed
vegetables (frozen or canned) equaled fresh vegetable consumption for
the first time.  By 1967, 54 percent of all vegetables purchased were
processed (ref. 8).  A second factor in the shift to processed Produce
has been the relative price movements.  During the last 10 years, the
price of fresh Produce increased 31 percent while prices of  processed
TOTAL EXPENDITURES
( BILLION 1967 DOLLARS)
O> 10 o — K
„, b b b b b

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-------
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IR HUNDRED 1967 DOLLARS)
ro 4
PACKAG
KILOGRAMS PE
    70
YEAR
80
                Figure B-14.  Produce (7) packaging (Source:
                Research Triangle Institute).
       Table  8-11,  Trends in the distribution of materials  used  for
          packaging Produce .(7) and projections of 1980 packaging
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958 ..
91.75
8.25
0.00
0.00
0.00
100.00 1
share
1970
87.05
12.95
0.00
0.00
0.00
00.00
of weight
1980
82.00
18.00
0.00
0.00
0.00
100.00
Projected packaging, 1980
(thousand tonnes)
985.7
216.4
0.0
0.0
0.0
1S202.1*
     *Based on projections  of 10.24  kilograms of packaging per $100
of consumer expenditures on $11.74 billion  for  consumer expenditures
on Produce (7).
     Source:   Research Triangle  Institute.
                                 195

-------
 Produce rose only 17 percent  (ref. 8).  If the trends continue, 1980
 expenditures on fresh fruits  and vegetables are projected to be
 $11.7  billion.
       Traditionally, Produce  was displayed in bulk, unpackaged.  However,
 fresh  Produce is easily bruised and damaged from handling; to afford
 protection for the product, the recent trend has been to prepackage
 Produce.  Twenty years ago, 40 percent of Produce arriving in the retail
 outlets was damaged prior to  sale; prepackaging has reduced damages to
 25 percent.  Application of packaging to protect the quality is
 illustrated with lettuce.  Recently, a plastic film developed specifically
 for packaging lettuce was announced.  This film is said to provide the
 correct moisture level without fogging and yet allow the transfer of
 oxygen and carbon dioxide necessary to keep the lettuce from wilting.
 The costs are about one cent  per head of lettuce (ref. 9).  Significant
 opportunities remain for increasing Produce packaging arid the 1980 usage
 of materials is projected to  be 1.2 million tonnes (fig. B-14, table B-ll).
      A food tray overwrapped with cellophane or other plastic is the
 most common container for prepackaged Produce.  Molded pulp or polystyrene
 are the usual  tray materials.  They are primarily used for soft, fleshy
 fruits and vegetables such as grapes, peaches, and eggplants.
      Paper ar.d plastic wrap  are also used for other Produce to prepackage
 and preprice at regional  distribution centers.  Centralized packaging
 and pricing reduces the labor costVof weighing and pricing at the retail
 level.  The tray may be overwrapped with polyethelene or with a
 paper tape that carries the price.
      Paper bags, polyethelene bags, and plastic netting are used to pre-
 package and protect less fragile vegetables such as carrots, onions, and
 potatoes.   Paper or plastic bags are also provided for the consumer to
 contain vegetables and fruits chosen from bulk display.
 B.7  Beverages (8-12)
      Beverages,  as defined for this study include alcoholic beverages
 (Distilled Spirits, Wine, Beer), Soft Drinks,  and Prepared Beverages
 (coffee, tea,  prepared food drinks, breakfast drinks).
      Overall  beverage consumption is physiologically limited; therefore,
per capita growth for any one beveraoe must come mainly at the expense
of  other beveraoes.
                              196

-------
                  Table,B-12.   Beverage preference by age
                            Beverage preferred
Age group       First                Second              Third
Under 5 years
5-19
20-34
35-64
65 and over
M.ilk
Soft drinks
Beer
Distilled spirits
Coffee
Soft drinks
Milk
Soft drinks
Coffee
Distilled spirits
Fruit juice
Fruit juice
Coffee
Soft drinks
Soft drinks
     Source:  K.C. Shih and C.Y.  Shih, "American  Soft Drink Industry
and Carbonated Beverage Market -  A Statistical  Analysis  and Graphic
Presentation," Studies of American Industries,   Series number 2,
W.A. Krueger Co., Brookfield, Wis.,  1965,"~p.  20.

Beverage preference is strongly influenced by age (table B-12).   The
growth in Soft Drink consumption during the 19CO's and the stagnation in
sales of hot beverages (particularly coffee)  may be at least partially
attributed  to shifts in the ace distribution  of the population.
      Beverage choice also depends upon family income.  Income growth
during the  past decade was particularly favorable to the growth  in sales
of Mine and Distilled Spirits.
      Personal consumption expenditures on beverages were $20.5  billion in
1970.  Per caoita expenditure on beverages increased slightly from 1958
to 1970, reflecting a shift to higher priced  beverages (Wine, Distilled
Spirits) from prepared beverages;  during the 13-year period, expenditures
on Wine and Distilled Spirits increased at an annual rate of 56  percent
and 26 percent, respectively, while sales of  Prepared Beverages  grow  less
than 1 percent per year.   If current trends in beverage  consumption continue,
1980 consumer expenditures on beverages are projected to be $28.2 billion.
Shifts in the composition of these expenditures may also be expected  to
continue.   Population shifts in favor of the 20- to 35-year-old group,
combined with increasinn affluence,  should favor the markets for Wine and
Distilled Spirits.  Prepared Beverage sales (particularly coffee) are
expected to be adversely affected by the decline in the  number of people
in their 40's.  Fiqures B-15 through B-19 depict the trends in the composition
of beverage expenditures and the 1980 projections.
                              197

-------
    11.0
  ~IO.O
  V)
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u <
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50
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     9.0
     8.0
     7.0
  TOTAL

(left scale)
 ">B
    OC
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    x

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    o h-
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       Figure B-15.  Distilled Spirits  (8)  consumption  (Source:

       Supermarketing and Research  Triangle Institute).
                                                              4.0.
              Figure B-16.  Wine  (9)  consumption (Source:

              Super-marketing and  Research Triangle Institute).
                                198

-------
    9.0

Ul
oc
2
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a.
x
              SHARE
           (right scole)
                  TOTAL

                (left scale)
                                                     '
X
                                   70

                               YEAR
                                                         ,'
      9.0
                                                                UJ
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                       SHARE
                      right scale)
                   TOTAL
                 (left scale)
                                       ^
                                                            4.0
     UJ
     3
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 3.0
                                                               I"
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-------
        Table B-13.  Trends in the distribution of materials used for
    packaging Distilled Spirits (8) and projections of 1980 packaging
Packaging
material
Paper
Plastics .
Glass
Steel
Aluminum
Total packaging
Percentage
1958
37.73
0.00
62.27
0.00
0.00
100.00
share
1970
37.60
0.00
62.40
0.00
0.00
100.00
of weight
1980
37.60
0.00
62.40
0.00
0.00
100.00
Projected packaging, 1980
(thousand tonnes)
520.2
0.0
863.4
0.0
0.0
1,383.6*
     *Based on projections  of 12.97  kilograms  of  packaging per  $100
of consumer expenditures  on $10.67 billion  for consumer expenditures
on Distilled Spirits (8).
     Source:  Research Triangle  Institute.
  dollar of expenditure on  Distilled  Spirits  occurred  during  the  period
  1958-1970 (fia.  B-20).   The  averape size  container for  Distilled  Spirits
  increased from 18 ounces  in  1959/61  to  20 ounces  in  1969, and  is  expected
  to reach 22 ounces by 1980.   Half-pal Ion  and  quart sizes will  continue  to
  be the major aainers.
       In the latter part of the 1960's,  plastic  benan to enter  the market.
  for packaaino Distilled Spirits.   Plastics  enjoy  a great weight advantage
  over glass bottles in the half-nallon  size:   3.5  ounces versus  2.5 pounds.
  In addition, plastic bottles are  unbreakable.   Recently, however, the  FDA
  banned the use of PVC bottles for Distilled Spirits. The alcohol  extracts
  vinyl  chloride monomer iron  PVC which  has not  been proved harmless.
       Trends in the amount of glass  used to  package Wine are depicted  in
  fipure B-21 and table B-14.   Although  the average size  of the  Wine bottle
  has been relatively constant, a small  decrease  in the amount of glass
  consumed per dollar of expenditure  was  evidenced. This is  probably due
  to the use of liohter weiaht nlass.
       The share of imported Wine consumed  has  been increasing and  is
  expected to be 15 percent of total  Wine sales  in  1980.   In  order  to reflect
                                 201

-------
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1100
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   Figure B-20.   Distilled Spirits  (8)  packaging

   (Source:   Research Triangle Institute).
80
TOTAL PACKAGING
(THOUSAND TONNES)
— fO A O1
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PACKAGING PER EXPENDITURE
KILOGRAMS PER HUNDRED 1967 DOLLARS
8 70 80
YEAR
        Figure  B-21.   Wine  (9)  packaging  (Source:

        Research  Triangle  Institute).
                        202

-------
      Table  B-14.  Trends, in the distribution of materials used for
          packaging Wine '(9) and projections of 1980 packaging
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage share of weight
r
1958
0.00
0.00
100.00
0.00
0.00
100.00
1970
0.00
0.00
100.00
0.00
0.00
100.00
1
1980
0.00
0.00
100.00
0.00
0.00
100.00
'rejected packaging, 1980
(thousand tonnes)
0.0
0.0
392.4
0.0
0.0





392.4*
     *Based on projections of 19.14 kilograms of packaging per $100
of consumer expenditures on $2.05 billion for consumer expenditures
on Wine  (9).
     Source:  Research Triangle Institute.
solid waste associated with Wine consumption, domestic production
of glass Wine bottles was inflated by a percentage equal  to the share of
imported Wines consumed.
     Despite the growth of the plastic Wine bottle in Europe,  plastics
have not yet entered the Wine market in the United States.   However,  the
plastics industry may aggressively encourage this market  in the face  of
the ban on the promising Distilled Spirits container.  Wine, with a lower
alcohol content than Distilled Spirits, should not be incompatible with PVC,
     B.7.2.   Beer (10) and Soft Drink (11) Packaging
     Beer and Soft Drinks were traditionally packaged in  bulk  for on-
premise (bars, taverns, drug stores) sale and consumption.   The earliest
container used for packaoing Beer and Soft Drinks for off-premise con-
sumption was the refillable glass bottle.  This container offered an
economical  means of protectino and preunitizing the product.   Today,
however, the trend is toward the nonrefillable container, especially
cans, and away from refillable bottles (figs. B-22 and B-23) due to
a variety of factors.  First, economies of scale have encouraged
consolidation of breweries and Soft Drink bottling plants.   Secondly,
reductions in the number of breweries and bottling plants have
lengthened distribution distances, thereby placing inore importance

                               203

-------
w
LJ
100



 90


 80



 70


 60,


 C«
 50
         REFILLABLE BOTTLES
        NON-REFILLABLE  BOTTLES
          I  I  l  i   I  I  I  I  I   I
     58                         70
                             YEAR


         Figure  B-22.  Beer (10)  bottles, market shares

         (Source:  Research Triangle institute).
                                                   80
100,


 90


 80
      58
                          REFILLABLE  BOTTLES
                          I-REFILLABLE BOTTLES
                       ii  i  i  i  i   i  i  i  i   i
                             70
                          YEAR
80
   Figure B-23.  Soft  Drink  (11) bottles, market shares
   (Source:  Research  Triangle Institute).
                      204

-------
on transportation costs.   These costs have been increasing,  thereby
reducing the traditional  cost advantage of the refiliable bottle
vis-a-vis one-way containers.  There have also been  improvements in
the manufacture of nonrefillable bottles and cans that have  resulted in
prices for these containers being low enough to permit their substitution
for refillable bottles.   Finally, there is apparently the substantial
consumer desire for the convenience of a beverage container  that does
not have to be returned for a deposit.
     Metal cans were first introduced for Beer packaging in  1935.   The
can was made of tinplate  with a cone top and it could be run on the then-
existino bottling lines.   Soon it was replaced by the flat top can which
vas used during Horld Har II for overseas shipment.   Servicemen
returnina from the war provided a ready domestic market for  Beer packaged
in cans.  Since that tine, cans have made steady inroads into the Beer
container market, accounting for 60 percent of all  fillings  in 1970.  The
acceptance of metal cans  by the Soft Drink industry  did not  gain momentum
until the early 1960's when private label brands in  nonrefillable containers
were introduced by several major supermarket chains.  The national fran-
chise companies and independent regional firms, observing the popularity
of orivate label brands,  followed with nonrefillable bottles and cans.
     The reduction in the price of aluminum sheets  for canmaking in
1964 resulted in the entry of a new competitor to tin plated steel in  the
metal can market.  First  used for beer, more recently aluminum has been
used for makinn soft drink cans.
     In order to meet this competition, the steel industry introduced  the
tin-free steel (TFS) can  1 year later.  This can is  not dependent on
foreign sources of tin and is thinner and cheaper than the traditional
tinplate can.  This competition between the steel and aluminum industries
for the beer can fabricatino industries has been cited by breweries as an
important source of stability in beer can cost and,  hence, beer prices
over the last few years.
     Aluminum is competitive with steel for applications.where thin gages
of metal can be used, such as for beer and soft drinks because (a) the
internal pressure of carbonation helps support the container, and (b)  the
cost (on a weight basis)  increases with decreases in thickness due to
the  economies of production.  The cost of aluminum cans (on  a weight basis)
                               205

-------
 is not sensitive to  thickness.
      Aluminum cans may  be  more  attractive to consumers than steel cans
 because of their image  of  being made of a modern metal.  Since most
 aluminum cans used for  beverage packaging are of two-piece construction,
•quality control  problems due  to leakage along the side or bottom seams
 are eliminated.   Aluminum  cans  are  adaptable to wrap-around lithography
 whereas steel cans,  and those made  of  tinplate, have a side seam that
 cannot be decorated.  Finally,  since aluminum cans are lighter than
 steel  cans,  their shipping costs  are less.  For example, aluminum cans
 weigh 39-45 pounds per  base box versus 55 pounds for the lightest steel
 cans.
      On the negative  side, some modification of can-filling lines
 originally designed  to  handle three-piece steel cans is necessary due
 to the nonmagnetic,  high coefficient of friction and lightness of
 aluminum.
      The glass bottle share of  the  Beer and Soft Drink packaging market
 has been declining steadily,  and  would have declined still further had
 not the nonrefillable bottle  been introduced in 1959.  This bottle is
 lighter in weight than  the conventional bottle but incorporates design
 features that permit  it to withstand the pressure of carbonated beverages.
 Bottles cannot be filled at the speeds of cans, and bottle-filling lines
 must also  have additional  manpower.  Unless there are substantial increases
 in bottle-filling speeds and  reductions in weight without increases  in
 costs, it  is difficult  to  see how the  glass bottle share of the Beer and
 Soft Drink market can reverse its continuing decline.
      Two possibilities  exist  that may  alter the current trend  in the
 glass  share.  First,  Owens-Illinois  is developing a lightweight  (3-ounce),
 bulb-shaped bottle,  set in a  polyethylene base, with a ring-pull cap.
 This bottle has  been  run at speeds  of  over 1,000 bottles per minute  in a
 prototype  plant.   Secondly, legislation proposed in virtually  every  State
 to ban or  require deposits on nonrefillable containers would,  if enacted,
 leave  the  refillable  glass container as the only currently viable beverage
 package.
      In addition to  the usage of  glass and metal for beverage  containers,
 smaller amounts  of paper and  plastics  are used for labeling and multi-
 container  packaging.

                                206

-------
  Table B-15.  Beer ("10)  and Soft  Drink  (11) containerization
                     and solid waste generation

Containerization
Total consumption:
Million 1967 dollars
Billion oz
Packaged consumption:
Billion oz
Fillings (million 12-oz units):
Total
Refillable bottles
Nonrefillable bottles
Cans
Solid waste generation:
(thousand tonnes)
Refillable bottles
Nonrefillable bottles
Cans:
Aluminum
Steel
Metal closures
Paperboard
Beer

8,094.5
647.56
537. 47a

44,789.2
6,360.1
8,509.9
29,919.2
112. 57C
l,422.52e
628. 289
2.521.751
178.44
179.16
Soft Drink

4,020.4
1,005.10
804. 08b

67,006.6
6,533.1
27,171.2
33,302.3
176.23d
8,233. 70f
584. 25h
2,960.20j
40.44
134.01
Total

12,114.9
1,652.66
1,341.55

111,795.8
12,893.2
35,681..!
63,221.5
288.80
9,656.22
1,212.53
5,481.95
218.88
313.17
      aBased  on  17 percent bulk sales.

       Based  on  20 percent bulk sales.

      GBased  on  16 trips per bottle and an  average of 3.53 thousand units
per tonne.

       Based  on  16 trips per bottle and an  average of 2.3 thousand units
per tonne.
      A
       Based  on  4.5 thousand units per  tonne.

       Based  on  3.3 thousand units per  tonne.

      ^Based  on  24 percent market sha^:: of  cans  and 11.4 thousand units
per tonne.

       Based  on  20 percent market share of  cans  and 11.4 thousand units
per tonne.

      ^ased  on  76 percent market share of  cans  and 9.0 thousand units per
tonne.

      JBased  on  80 percent market share of  cans  and 9.0 thousand units per
tonne.
                                207

-------
       Since the flavor of  Beer  1s affected by sunlight (ultraviolet) ana
  by the fluorescent  light  in retail outlets, brewers continue to favor
  the more  protective paper carrier for bottled Beer.*  Shrink-wrap bottle
  carriers  will  probably, therefore, be more quickly adapted by the Soft
.  Drink rather  than Beer market.  For canned Beer and Soft Drinks, the
  Hi-cone carrier dominates although shrink wrapping appears to be
  making inroads.
       Projections of the quantity of materials used to package Beer and
  Soft Drinks are presented in table B-15.  Constant dollar expenditure
  projections were converted to  ounces of consumption on the basis of
  the historical  relationship.   Consumption was converted to fillings and
  then to the types of containers, based on trends in the proportions of
  the various containers (figs.  B-22 and B-23).  The 1970 average weight
  of each of the three containers and the average number of trips for
  refillable bottles  were used to convert containerization to a measure
  of the weight  of packaging materials consumed.   The usage of closures
  was  estimated  from  the 1970 relationship between number of bottle
  fillings  and the weight of closures.  Paperboard consumed was
  similarly estimated, based on  the 1970 ratio of paperboard weight and
  total  fillings.
       B.7.3 Prepared Beverage  Packaging (12)
       Prepared  Beverages include coffee, tea, cocoa, and other dry beverage
  mixes.  Coffee is the major component, accounting for two-thirds of
  expenditures on prepared beverages.
       The  considerations that dictate the type of package for prepared
  beverages are  protection from  spoilage and length of shelf life.  Coffee
  sold in the form of coffee beans does not readily become stale and
  is  therefore usually packaged  in an economical  paper bag.  After the
  coffee is ground, it begins to deteriorate and requires greater protection.
  Most regular coffee is packaged in a vacuum-packed metal can.  The trend
  in  the regular roasted coffee  market has been toward the larger size 2- or
  3-pound can.
       Soluble coffee, which has been increasing its share of the market
      *Dark glass bottles eliminate the light problem for Beer; however,
 these bottles are more expensive than amber bottles.
                                208

-------
               Figure B-24.  Prepared Beverages (12) packaging
               (Source:  Research Triangle Institute).
        Table B-16.  Trends in the distribution of materials used for
    .packaging  Preoared Beverages (12) and projections of 1980 packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Al umi num
Total packaging
Percentage
1958
11.85
0.00
67.14
20.89
0.12
share
1970
12.02
0.00
74.22
13.14
0.16
100.00 100.00
of weight
1980
12.00
1.00
74.80
12.00
0.20
100.00
Projected packaging, 1980
(thousand tonnes)
142.6
11.9
889.3
142.6
2.4
1,188.8*
     *Based on projections of 35.20 kilograms of packaging per $100
of consumer expenditures on $3.38 billion for consumer expenditures
on Prepared Beverages (12).

     Source:   Research Triangle Institute.
                                  209

-------
 spurred by the new freeze-dried varieties, is packaged in  a glass  container.
 Instant coffee usually has longer shelf life than regular  roasted, and
 although glass containers are a more expensive package than metal  cans,
 they are easily and tightly resealable.  The fastest growing sizes are
 the 4- and 8-ounce jars, the package sizes of the popular  freeze-dried
 coffees.
     Plastics have been introduced as a packaging material for coffee in
 the form of a polyethylene bag-in-box.  The limitation of  this package  is
 the shelf life after opening ,  although  at least  one packer has resolved
 this problem by preportioned servings.
     Instant tea and breakfast drinks are usually sold in  vacuum packed
 glass jars to insure long shelf life.  Drink powders that  are to be mixed
 with milk for a full meal serving and some instant teas are preportioned
 into single servings and sold in foil-lined paper.
     Cocoa is packaged in composite cans.  This is an  economical  package
 which is sufficiently rigid and resealable to protect  the  contents.
     Trends in packaging Prepared Beverages and projections of the quantity
 of materials consumed in 1980 are shown in figure B-24 and in table B-16.
 B.8  Candy and Chewing Gum (13)
     Personal consumption expenditures on Candy and Chewing Gum were
 $2.8 billion in 1970.  During the first half of the last decade, sales
 of Candy and Chewing Gum kept pace with the growth in  population.   However,
 since 1966, confectionery sales have declined; in 1970, expenditures were
 15 percent below sales recorded in 1966 (fig. B-25).  Per  capita consump-
 tion is expected to stabilize for the next 10-year period, and total
 expenditures are predicted to be $3.9 billion in 1980.
     The amount of packaging per dollar of expenditure on  confectionery
 increased 3 percent during the 12-year period 1958-1970 (fig. B-26).
 This trend reflects the decline in sales of bulk candy in  preference for
 prepackaged bars.  In addition, the growing volume of  6-bar packs  and
 bags of junior bars requires more packaging per pound  of candy than the
 single bar.   This packaging trend is expected to continue, with total
 packaging projected to be 433 thousand tonnes in 1980  (table B-17), or
 11 kilograms per $100 expenditures.
     The prime requisite in packaging Candy and Chewing Gum is a
material  that forms a barrier to moisture escaping from the product.
                               210

-------
TOTAL EXPENDITURES
( BILLION 1967 DOLLARS)
W 


NC
=>E
t •
J
/




— !


\
^D





*«>«


TL
le
— <




h


IRE
r^



^

y




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1
le


/
/




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» — <





»— '


r""





«
•QTAL
ft scale!
I 1


• **"





f








s










*




^





• ^




-




^





-




-^





— (




*^





^ -









j




j





V5
QC
i ^<
ro ^ o> co o
PACKAGING PER EXPENDITURE
KILOGRAMS PER HUNDRED 1967 DOLL/
8 70 80
YEAR
 Figure B-26.   Candy and Chewing Gum  (13) packaging
 (Source:   Research Triangle Institute).
                           211

-------
     Table B-17.  Trends in the distribution  of materials  used  for
packaging Candy and Chewing Gum (13)  and projections  of 1980  packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
76.54
20.92
0.00
0.00
2.55
share
1970
73.68
23.91
0.00
0.00
2.41
100.00 100.00
of weight
1980
69.50
28.00
0.00
0.00
2.50
100.00
Projected packaging, 1980
(thousand tonnes)
300.8
121.3
0.0
0.0
10.8
432.9*
     *Based on projections of 11.14 kilograms of packaging per $100 of
consumer expenditures on $3.88 billion for consumer expenditures  on
Candy and Chewing Gum (13).
     Source:  Research Triangle Institute.
Both Candy and Chewing Gum become stale if not properly protected.
Additionally, the package should protect the contents in normal
handling, and, for many Candy bars, the material  must be greaseproof.
     Glassine paper is the usual material  used to wrap Candy bars.
Plastics are often used to bag several  bars or other types of Candy.
Chewing Gum is wrapped in aluminum.
B.9  Canned Foods (14)
     Consumer expenditures on Canned Foods were $6.1 billion in  1970,
representing about 5 percent of the total  food budget.  Per capita
consumption of canned baby foods and milk declined from 1958 to  1970  as
the birth rate fell.  Somewhat higher per capita  consumption of  canned  .
fruits and vegetables was evidenced toward the end of the historical
period.  The gains in canned fruits and vegetables came at the expense
of fresh produce.  Per capita consumption of canned vegetables grew at
an annual rate of 17 percent from 1960 to 1971 while fresh vegetable
consumption fell  81 percent during the period.  A similar situation was
true for fruits.   Consumer preference for convenience foods explains  the
shift from fresh  produce; and while the major beneficiary has been the
frozen food industry, some benefit has accrued to Canned Foods.   Expendi-
                               212

-------
tures on Canned Foods are expected  to  reach  $7.8  billion  in  1980  (fig. B-27),
   .  "Canned" refers to  the method  of  packaging rather  than  to the
package itself.  The method of canning involves preservation of the
food by sterilization in a rigid  container,  either metal  or  glass.  The
canned product has a shelf life that  is  measured  in years  rather  than in
days or months as with most other food items.
     The amount of packaging per  dollar  of  consumer expenditure decreased
slightly between 1953 and 1970 (fig.  B-28).  This decline reflects the
introduction of the ligntweight aluminum can for  some applications, and
a trend toward thinner gage steel  cans.   Shifts in the  size  distribution
of cans have been insignificant (for  example,  see table B-18).  Table B-19
provides a list of container dimensions. A  further decrease in the amount
of packaging consumed prr dollar  of expenditure is projected for  1980, and
the total  1980 packaging requirements  of the canned food  industry are
estimated  at 4.3 million tonnes (table B-20).
     Steel is the primary material  used  for  canning, accounting for 67.5
percent of the total weight of materials used  in  canning  in  1970.  Steel
excels in  various characteristics including  the many ways  it can  be formed
and shaped into packages,  its most important  properties,  however, are
strength1;  total impermeability, and resistance to temperature extremes.
Steel maintains advantages over glass  jars  in  that it will not break or
allow light to penetrate, thus damaging  the  contents.
   •  Prior to 1965, tinplate was  practically the  only canmaking material
in commercial use.  Since 1965, however, the introduction of tin-free
metal has  created a transformation  in  the canmaking industry.  The use of
tin-free steel (TFS) has involved not  only  the introduction  of a  new
material,  but also the development  of  completely  new can  fabrication
techniques.  TFS cannot  be soldered with reliability at high speeds nor
can it be  effectively drawn and ironed,  the  processes used for tinplate.
Cementing  and welding fabricating processes  for TFS have  been developed
and proved successful.  Industry  observers  predict that an almost complete
conversion to TFS for most food applications will occur within the next
5 to 10 years (ref. 10).
     The impetus for the development  of tin-free  steel  was due to the
competition to traditional tinplate from aluminum.  Tin-free steel, which
costs 15 to 20 percent less than  tinplate,  offered the  steel  industry  an
                                213

-------
           SHARE
        — (right scole)
       58
Figure B-27.  Canned Food  (14)  consumption  (Source:   Super-marketing
and Research Triangle  Institute).

3UUU
4500
4000
3500
3000
i
2500
5
Fig
Tri
H



S
^
AC

(
f*1'
L-^. ,
1
KA
le
/

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GIN
(
TO
ft
•

G
riq
TAI
sec

^-«
PE
ht
lie

1 — <
R E
sc
)
/

<+
:XP
ale

amc^

/
EN
)

/

/
Dl
y
f

N
TUF
V
\

^-<
?E

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f



J*


•* .

s


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y




X*



X
r



S




S



8 70 8
YEAR
ure B-28. Canned Food (14) packaging (Source: Rese<
angle Institute).
T ° o rv> w *« en o
o ° O O O O C
PACKAGING PER EXPENDITURE
(KILOGRAMS PER HUNDRED 1967 DOLLARS)
                               214

-------
Table B-18.   Comparison of the  size  distribution of
             canned vegetable packs,  1962 and  1970
Vegetable
Size of container
No. 8Z
Asparagus
Thousand containers
1962'
1970
Percent distribution
1962
1970
Green beans
thousand
1962
1970
Percent
1962
1970
Wax beans
Thousand
1962
1970
Percent
1962
1970
Lima beans
Thousand
1962
1970
Percent
1962
1970
Beets
Thousand
1962
1970
Percent
1962
1970
Carrots
Thousand
1962
1970
Percent
1962
1970
Corn
TFousand
1962
1970
Percent
1962
1970
Peas
Thousand
1962
1970
Percent
1962
1970
containers


9,360.
No. BZ
Tall
2.217.6
1.953.8
9.6
12.1

0
11.016.0
distribution



containers


distribution


, green
containers


distribution



containers


15.
13.


2,016.
1,488.

22.
17.


1.948.
1,675.

24.
27.


5.491.

4
3


0
0

0
8


8
2

9
3


2
3,571.2
distribution



containers


distribution



containers


distribution



containers


distribution



22.
16.


1.670.
1.728.

22.
20.


17,404.
15,345.

16.
14.


21.652.
16.195.

27.
24.

0
1


4
0

9
8


8*
6*

2
1


8
2

9
7
No. 1 Nos. 300 No. 2 Vac.
Picnic s 303 (12Z Vac.)
4.627.2 12
2,688.0 9
19.9
16.9

45
64

.
-


6
6

.
-


5
4

-
-


17
17

_
-


4
5

-
-


69
73

.
-


53
47

-
-
.285.
.307.
53.
58.

.830.
,850.

75.
77.


,782.
.364.

73.
75.


,541.
.183.

70.
68.


.894.
,340.

71.
78.


.564.
,606.

62.
67.


,225.
,200.

64.
67.


.119.
.152.

68.
72.
6
2
1
5

4
4

4
8


4
8

9
9


6
2

8
1


4
0

7
3


8
4

7
3


6 17,870.4
0 17,616.0

3 16.6
3 16.2


2
8

5
0
No. 2 No. 2-1/2 No. 3 No. 10
Misc.
1,480.8 - - 299.4 2,236.
86.4 - - 157.8 1,726.
6.4 - - 1.3 9.
0.5 - - 1.0 10.

1,024.8 - 3,872.
2,272.8 - 4,362.

1.7 - 6.
2.7 - 5.


371.
521.

4.
6.


328.
243.

4.
4.


1,449.
1,227.

5.
5.


1.044.
992.

14.
11.


2,352.
2,509.

2.
2.



4
6

4
2


4
4

0
2


2
0

2
0


6
0

9
5


6
4.

3
9


6
2

2
3


2.521.2
2.041.8


3.2
3.1

686.
837.

1.
1.


9.
7.

0.
0.


7.
40.

0.
0.


108.
16.

0.
0.


9.
2.

0.



804.

2
8
7
8

4
6

1
0


6
2

1
1


2
8

1
6


0
8

,4
,1


6
,4

,1
t


.0
98.4


0.7
0.1




331.2
148.8


0.4
0.2
Total
23,146.8
15,919.8
100.0
100.0

60,774.0
83,339.4

100.0
100.0


9,179.4
8,381.4

100.0
100.0


7,825.8
6,142.2

100.0
100:0


24.943.2
22,155.0

100.0
100.0


7.289.4
8.329.2

100.0
100.0


107,657.4
108,769.2

100.0
100.0


77.624.4
65,538.6

100.0
100.0
                       215

-------
   Table B-18.  Comparison of the size distribution of
       canned vegetable packs, 1962 and  1970 (con.)

Vegetable
Pumpkin, squash
Thousand .containers
1962
1970
Percent distribution
1962
1970
Sauerkraut
Thousand containers
1962
1970
Percent distribution
1962
1970
Spinach
Thousand'.containers
1962
1970
Percent distribution
.1962
1970
Tomatoes
Thousand containers
1962
1970
- Percent distribution
1962
1970
Turnip greens and other
leafy. greens
Thousand containers
1962
; 1970
Percent distribution
1962
1970
Sweet potatoes
Thousand containers
1962
1970
Percent distribution
1962
1970
TOTALS
Thousand containers
1962
1970
Percent distribution
1962
1970
•Includes 8Z short
Size of container
No. 8Z No. 1
No. 8Z Tall Picnic


.
.

.
-


1,449
4,944

8
25

1.982
1.857

13
13


.
-

.
-




-

-
-




_
.

.
-


.6
.0

.6
.2

.4 - 523.2
.6 - 264.0

.7 - 3.6
.6 - 1.9


2.692.8
1,185.6

4.8
1.9



.
.

-
-


1,636.8
931.2

9
6



.9
.0


64,612.8 2.217.6 7,843.2
58,752.0 1,953.6 4,137.6


14.9 0.5 1.8
13.4 0.4 0.9
Nos. 300 No. 2 Vac.
& 303 (12Z Vac.)


3.364
3.000

52
52


8.008
8.347

47
42

9.492
9.045

65
66


37,113
38,198

66
62



3.024
4,492

83
80


3,794
4.243

23
27


280,041
295,332

64
67


.8t
.Ot

.0
.3


.8
.2

.5
.6

.0
.6

.6
.0


.6
.4

.1
.4



.0
.8

.9
.a


.4 290.4
.2 573.6

.0 1.8
.5 3.7


.6 18,160.8
.0 18.189.6

.8 .. 4.2
.2 4.1
No. 2 No. 2-1/2 No.


t 2.534
t 2,328

39
40


.
-

.
-

2,004
1.936

13
14


456.0 11,066
134.4 16,334

0.8 19
0.2 26



333
657

9
11


3.782
3.240

23
21


1.936.8 20.745
220.8 26,769

0.4 4
0.1 6


.4
.0

.2
.6


.
-

.
-

.0
.8

.9
.1


.4
.4

.7
.7



.6
.6

.3
.8


.4 5.546,
.0 3,460,

.0 33,
.0 22


.6 5,546.
.6 3.460,

.8 1,
.1 0,
3 No.


568
373

8
6


507
764

3
3

468
594

3
4


3.918
3,693

7
6



246
438

6
7


,4 848
.8 820

.7 5
.4 5


.4 18,797
.8 18,738

.4 4
.7 4
10


.8
.2

.8
.5


.6
.4

.0
.9

.6
.0

.2
.4


.0
.6

.0
.1



.6
.0

.8
.8


.4
.2

.1
.3


.4
.6

.3
.3
Misc


.
36

.
0


6.897
5.541

40
28

-
.

.
-


902
1.632

1
2



_
_

.
-


582
2,181

3
14


12.574
12,270

2
2




.0


.6


.6
.6

.9
.3








.4
.0

.6
.7










.0
.6

.5
.1


.2
.0

.9
.8

Total


6.468.0
5,737.2

100.0
100.0


16.863.6
19.597.2

100.0
100.0

14,470.2
13.698.0

100.0
100.0


56,149.2
61,178.4

100.0
100.0



3.604.2
5,588.4

100.0
100.0


16,480.8
15.450.6

100.0
100.0


432,476.4
439,824.6

100.0
100.0
and tall.
tNo. 2 Included with Hos.
'Hess than O.OSi

300 and 303.

• Source: The AlnandC of the Cannim, Freezinq,




Preserving Industries


197?, Ectward E.


Judge i










Sons, Inc.
Westminster, Md.. 1972.
                            216

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         Table B-19.  Container sizes for common vegetable packs

Name of
container
8Z
8Z Tall
No. 1 Picnic
No. 300
No. 303
No. 2 Vac.
(12Z Vac.)
No. 2
No. 2-1/2
No. 3
No. 10

Diameter
x height*
211 x 300
211 x 304
211 x 400
300 x 407
303 x 406
307 x 306

307 x 409
401 x 411
404 x 414
603 x 700
Min.
vol. fil.
(cu. in.)
12.34
13.48
17.06
23.71
26.31
22.90

32.00
46.45
54.09
170.71
Total capac.
(avoir oz.,
water at 68°F)
7.90
8.65
10.90
15.20
16.85
14.70

20.50
29.75
35.05
109.45
           • •   *For diameter or height, first figure in each
           dimension number is inches and second two figures
           are  16ths of an inch; e.g., 303 x 406 = 3-3/16"
           diameter x 4-6/16" height.

               Source:  The Almanac of the Canning, Freezing,
           Preserving Industries 1972, Edward E. Judge & Sons,
           Inc., Westminster, Md., 1972.
      Table B-20.   Trends  in  the distribution  of  materials  used  for
      packaging Canned Foods  (14)  and  projections  of  1980 packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
2.77
0.00
17.54
79.69*
0.00*
share
1970
3.36
0.00
27.36
67.51
1.77
'00.00 100.00
of weight
1980
3.40
0.00
25.90
65.70
5.00
100.00
Projected packaging, 1980
(thousand tonnes)
147.8
0.0
1,125.7
2,855.6
217.3
4,346.4t
     *Aluminum and steel  cans  combined in 1958.

     tBased on projections of  55.63 kilograms of packaging per $100 of
consumer expenditures on  $7.81  billion for consumer expenditures  on
Canned Foods (14).

     Source:  Research Triangle Institute.
                                  217

-------
 opportunity  to  improve the competitive advantage of steel.
      In  recent  years aluminum has been used for canning some food products.
 Aluminum cans,  though more expensive than other metal  cans, are lightweight
 and  gain a cost advantage in transportation charges.  However, aluminum
 cans,  unlike steel, would buckle and collapse from air pressure in the
 vacuum filling  method and are therefore unsuitable packages for many food
 processors.
     Glass has  increased its percentage share of the canning market at
 the  expense of  metals.  In 1958, the weight of glass used to package canned
 goods  was 17.5  percent; in 1970 the glass share had risen to 27 percent.
 Glass  jars offer the consumer a convenient reclosable container.  Further,
 transparent  food containers are often preferred by consumers.
 B.10  Cereals.  Flour, and Macaroni (15)
     Per capita consumption of Cereals, Flour, and Macaroni products has
 declined  steadily since 1958.  One reason for the stagnation in consumption
 has  been  dietary concern about starchy foods with consumer shift to higher
 protein,  more expensive food items.  Rice and macaroni  products have been
 most affected by this concern.  Cold cereals have been able to maintain
 their  share of  consumer dollars because of their convenience; however,
 recent attacks on the nutritional  value of cold cereals and the introduction
 of instant breakfasts have affected the growth rate of cold cereal sales.
 Prepared  cake mixes have been the most successful  product in this market
 category due to increasing consumer demand for convenience foods.  If
 the  trends observed in the 1958-1970 period (fig.  B-29) continue, 1980
 expenditures on Cereals,  Flour, and Macaroni products  are projected to be
 $3.2 billion.
     The growth rate of packaging materials consumed in this food category
 has exceeded the growth in expenditures (fig. B-30).  This is primarily
 due  to the shift in importance of the component foods;  cold cereals and
 prepared cake mixes require more packaging than Macaroni  products and
rice.  The projected quantity of materials used for packaging in 1980 is
 188 thousand tonnes (Table B-21).
     Cereals, Flour, and  Macaroni  products are dry foods  and therefore
do not have the stringent packaging requirements of many  other food
products.  The package should protect the contents from excessive moisture
                                218

-------
                          YEAR
Figure B-29.   Cereals, Flour, and Macaroni (15) consumption
(Source:   Supermarketing and Research Triangle Institute).
TOTAL PACKAGING
(THOUSAND TONNES)
:O> : CD O f\5 -t» 55 00
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YEAR
                                                             to
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-------
     Table B-21.  Trends in the distribution of materials used for
        packaging Cereals (15) and projections of 1980 packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
.1958
95.05
4.95
0.00
0.00
0.00
share
1970
39.41
10.59
0.00
0.00
0.00
100.00 100.00
of weight
1980
85.00
15.00
0.00
0.00
0.00
100.00
Projected packaging, 1980
(thousand tonnes)
159.9
28.2
0.0
0.0
0.0
188.1*
     *Based on projections of 5.91 kilograms of packaging per $100
of consumer expenditures on $3.18 billion for consumer expenditures
on Cereals (15).
     Source:  Research Triangle Institute.
and insect infestation.
     Paper is the usual packaging material.  Macaroni  and rice are
traditionally packaged in a paperboard box with a small  cellophane
window to display the product but plastic bags have replaced some box
packaging.
     Cereal is packaged in a paperboard box with a protective inner
paper liner.   Packaging has played a major role in marketing Cereals.
Visually striking graphics and unusual designs are used  to attract the
consumer and sell the product.  For example, the round paperboard package
is the trademark of Quaker Oats and Quaker Rice; splashy cartoon packages
have been used by some cereal manufacturers to attract the youth market.
B.ll  Pet Foods (16)
     Sales of Pet Foods topped the $1 billion mark in 1970, and industry
experts feel  the climate is right for continued growth.   The pet population
continues to grow, and owners are buying more expensive  foods for their
pets.  Studies of owners' attitudes indicate that most people think of
their pets as family members and desire to give them a balanced, varied
diet (ref. 11).  In an attempt to satisfy the consumers' desire to provide the
the best for their pets, manufacturers recently introduced "gourmet"

                               220

-------
      3.0
  lo
  uio
SHARE  (right scale)

      T^tfcr2

      TOTAL  Oeft scale)
                                                              2-0
                                                                  ft
                                                                  DC.
                                                                  UJ
                                                                  a.
                                                              u,
        58
                         70

                        YEAR
80
            Figure B-31.   Pet Food (16) consumption (Source:

            Super-marketing and Research Triangle Institute).
      500
      400
o
P?
      300
  -   200
              PACKAGING PER  EXPENDITURE

                     (right scale)   j   |
RS)
                                                      u.
                                                    40J5
       o
     go

     .  fc
     5 &

     Is
     5g
         58
             Figure B-32.  Pet Food (16) packaging (Source:

             Research Triangle Institute).
                                   221

-------
 Pet Food lines.  These new variety items were successfully received
 by pet owners. In addition, it is estimated that less than one-half
 of the pet  population eats prepared Pet Foods (ref. 11).  Converting
 pet owners  to prepared foods offers further potential for expansion
 of the Pet  Food market.  Sales of Pet Food in 1980 are projected to
 be $1.7 billion (fig. B-31).
      Pet Foods are sold in dry, semimoist, or moist form.  The moist
 foods are canned; the dry and semimoist foods are packaged in paper bags
 and boxes.  The trend in packaging Pet Foods is convenience.  Some studies
 show  that many pet owners are reluctantly pleasing pet-loving children.
 Manufacturers believe that if they wish to keep this market, they will
 have  to package their products to afford easy and clean opening and use.
      Multipacks are being promoted with convenience in mind.  The economy
 8- or 10-packs save storage space and are easier to carry.  A packaging
 innovation, designed to make stacking and storing of Pet Foods easier,
 has been introduced by Continental Can.  Their "stack can" concept uses
 necked-in,  soldered-side-seam cans which nest one on top of the other
 (ref. 12).
      Trends in Pet Food packaging are shown in figure B-32 and table B-22.

     Table B-22.   Trends in the distribution of materials used for
       packaging Pet Foods (16) and projections of 1980 packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage share
1
3
0
0
96
0
100
958
.03
.00
.00
.97
.00
.00
1
3
0
0
95
1
100
970
.47
.00
.00
.17
.32
.00
of weight
1980
5
1
0
92
2
100
.00
.00
.00
.00
.00
.00
Projected packaging, 1980
(thousand tonnes)
20.
4.
0.
371.
8.
403.
2
0
0
2
1
5*





     *Based on projections of 23.71 kilograms of packaging per $100
of consumer expenditures on $1.70 billion for consumer expenditures
on Pet Foods (16).
     Source:  Research Triangle Institute.
                                222

-------
8:12  Tobacco Products (17)
     Consumer expenditures on Tobacco Products  were $9  billion  in  1970;
about 85 percent of expenditures were for cigarettes.   Per capita  consump-
tion of cigarettes among the population 18 and  over increased steadily
from 1958 to 1964.  The first Surgeon General's Report  on Smoking  and
Health in 1964 caused a sharp decline in cigarette consumption,  which in
turn caused an increase in cigar consumption in that year.   Per capita
cigarette consumption attained its prereport level the  following year;
however, the growth in overall consumption has  subsequently stabilized at
the population growth rate.  The recent ban on  cigarette  advertising over
radio and television had no apparent effect on  sales of cigarettes.  This
may be in part due to the concurrent decline in antismoking commercials
on the airwaves.  Trends in tobacco expenditures and the  1980 projection
are depicted in figure B-33.
     The market for cigarettes is mature; therefore, gains in sales of
one brand must generally come at the expense of other brands.   Innovative
marketing techniques are a prime means available to the cigarette  manu-
TOTAL EXPENDITURES
(BILLION 1967 DOLLARS)







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70 8
YEAR
            Figure B-33.  Tobacco Products (17) consumption (Source:
            Unpublished data, Bureau of Labor Statistics).
                               223

-------
        350
                                PACKAGING  PER EXPENDITURE
                                        (right scale)
                   TOTAL
                 (left scale)
                  I  I  I  I
           Figure B-34.  Tobacco Products (17) packaging (Source:
           Research Triangle Institute).
       Table B-23.  Trends in the distribution of materials used for
     packaging Tobacco Products (17) and projections of 1980 packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
90.98
6.38
0.00
0.00
2.65
100.00
share of
1970
86.14
10.65
0.00
0.00
3.21
100.00
weight
1980
86.10
10.70
0.00
0.00
3.20
100.00
Projected packaging, 1980
(thousand tonnes)
291.5
36.2
0.0
0.0
10.9
338.6*
     *Based on projections of 2.67 kilograms of packaging per $100
of consumer expenditures on $12.7 billion for consumer expenditures
on Tobacco Products (17).

     Source:  Research Triangle Institue.
                                  224

-------
facturer for maintaining and expanding his market.  The Marlboro flip-top
box i's an example of the use of packaging to launch and market a new brand
and provide product differentiation.  The flip-top box was an unusual
cigarette container in 1954 when it was introduced and promised the
consumer additional protection of the product until the contents were
consumed (ref. 13).
     In the cigarette industry, which has uniform product .and prices,
establishing brand loyalty has been an important determinant of success.
Packaging graphics, therefore, play an important role at the sales point
so that the favored brand can be readily identified.
     The primary materials used for packaging tobacco products are paper,
.plastic, and aluminum.  The soft-pack cigarette container is made of
plain paper, while the flip-top box and cigar box are made of heavier
stock.  A moisture barrier to prevent the tobacco from drying out and
becoming  stale is provided by glassine, paper, aluminum, or plastic.   The
growth in the quantity of materials consumed has mirrored the growth in
consumer expenditures.  Packaging trends and projections are shown in
figure B-34 and table B-23.
B.13  Other Foods (18)
     The remainder of consumers' food expenditures totaled $6.8 billion
in 1970.  Products in this category include condiments, dressings, and
relishes; dried foods; fats and shortening; jams, jellies, and preserves;
sweeteners and flavorers; and gelatin and pudding desserts.  The fastest
growing items in these market groups are convenience items such as premixed
seasonings; dried, one-dish meals and potato products; and sauce and gravy
mixes.  Trends in consumer expenditures for this food category are shown  in
figure B-35.
     The increased use of plastics for packaging most food products is
also evidenced for products in this category.  Improved plastic resins
with superior chemical resistance have created opportunities for plastic
bottles as packages for cooking oils, vinegar, syrups, and similar
products previously packaged only in glass.
     The most significant trend in packaging the foods listed above is
toward portion control items.  Unit-of-use packages for ketchup, mustard,
seasoning mixes, sauce and gravy mixes, and sugar are currently being
marketed; industry sources predict that sales of these convenience items
                                225

-------
         <  I   I
         SHARE  '
      (right scale)
        TOTAL
     (  left scale)
                                                    'JO
Figure B-35.  Other Foods (18) consumption (Source:
Superrharketinq and Research Triangle Institute).
3000
^2500
o _i
*c *~
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Q. z
gi
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10001
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PACKAGING PER EXPENDITURE
KILOGRAMS PER HUNDRED 1967 DOLLARS
8 70 80
YEAR
 .Figure B-36.  Other  Foods  (18)
 Research Triangle  Institute).
packaging (Source:
                       226

-------
     Table B-24.  Trends in the distribution  of  materials  used  for
     packaging Other Foods (18) and projections  of  1980  packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
19.47
2.87
68.03
9.04
0.59
share
1970
18.76
9.22
66.82
3.75
1.45
100.00 100.00
of weight
1980
18.00
15.00
63.00
2.50
1.50
100.00
Projected packaging, 1980
(thousand tonnes)
530.8
442.4
1,857.9
73.7
44.3
2,949.1*
     *Based on projections of 35.93 kilograms  of packaging  per $100
of consumer expenditures on $8.21  billion for  consumer expenditures
on Other Foods (18).
     Source:  Research Triangle Institute.
will accelerate (ref.  12).   Pouches to package these  items,  produced  on
form-fill-seal equipment, may be made from a wide range  of materials
including cellophane,  aluminum foil, plastic films, and  laminates  (ref.  14).
Therefore, packagers have a range of options in choosing materials for
barrier properties, transparency, and ease of opening and closure. Many
of the dried, one-dish meals and potato products use  separate pouches for
the components of the dish and place the several pouches in  a boxboard
container.  Ascept.ic pouch packaging is believed to offer opportunities
in packaging items such as prepared sauces, gravies,  and dips.   Methods  and
materials for hermetically sealed asceptic packages have been developed, but
cost factors have inhibited growth (ref.  14).
     Trends in the usage of packaging materials and 1980 projections
are shown in figure B-36 and in table B-24.
B.14  Household Supplies (19-22)
     Consumer expenditures for household supplies grew at an average
annual  rate of 3.5 percent between 1958 and 1970.  Increasing affluence
as well as the trend toward more single heads of households  should main-
tain this growth in the future.  With higher disposable  income,  consumers
                               227

-------
are willing to pay for the higher-priced convenience household  products.
The growth in the number of households, created as children and the
elderly establish single-person family units, results in increased demand
for household supplies.
     The trends in specific household supply products varies as consumer
tastes and habits change.  For example, following the almost universal
use of washing machines, demand for bar laundry'soap has almost disappeared;
sales of home dye products, once a fading industry, were bolstered in
recent years with the youth fad for tie-dyeing (ref. 12).   Trends  in several
components are depicted in figures B-37 through B-40.
     The aerosol can revolutionized the packaging of household  supplies.
The modern aerosol is an outgrowth of the wartime "bug bomb" developed
by Goodhue and Sullivan in the 1940's (ref.  15).   Surplus  "bug  bombs"
entered the retail market immediately following the war.  However, these
first units were expensive and heavy, and market penetration was limited/
In 1947, a lower-pressure "beer-can" type aerosol was permitted for
interstate shipment, and this innovation began the era of the disposable
aerosol package (ref. 15).  With improvements in design, propellants,  and
technology, the aerosol evolved from the "bug bomb" of the 40's to today's
popular package for air fresheners, furniture polish, window cleaners,
and many other products.
  .   The major types of aerosol containers include steel cans,  aluminum,
uncoated glass, vinyl-coated glass, and plastics.  Since the aerosol  is
a pressurized product, the strength of the container is important.
     Recent advances in the aerosol container have been designed to  offer
further convenience to consumers.  The actuator overcap provided the  consumer
with a.package that could be picked up and activated immediately.  The
actuator overcap also provided instant visual identification of the  direction
of spray:and added protection to the valve mechanism in case of mishandling
of the container unit (ref.  15).
     In addition to convenience of use, the actuator overcap improved
the appearance of the package.  Consumer desire for convenience extends
to the demand for a package that is attractively designed so that  it
may be stored in the open within easy reach.  Manufacturers have attempted
to satisfy; this need by introducing ta.ll, slender containers with
colorful,  decorative labels.
                               228

-------
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left scale )
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58 70 80
YEAR
 Figure B-37.  Soaps and Detergents (19) consumption (Source:
 Supermarketng and Research Triangle Institute).
   58
Figure B-38.  Other Cleaning Supplies (2'.') consumption (Source:
Supermarketing;and Research Triangle Ins itute).
                             229

-------
            I  I' I   I
           SHARE
           (right scale)
Figure B-39.  Pesticides (21) consumption (Source:   Supermarketihg
and Research Triangle Institute).
                                                            48O
 Figure  B-40.   Other Household Supplies (22)  consumption (Source':
 Super-marketing and Research  Triangle Institute).
                               230

-------
     Convenience packaging is also evidenced  in  other containers  for
household supplies.  Unit-of-use pouches  for  cleansers and  detergents
have been introduced.  Pour spouts on boxboard detergent  containers,
applicators for rug and spot cleaners, and the variety of closures  used
with liquid detergent bottles are all designed for controlled,  easy
dispensing of the product.  Plastic bottles have been successful  in
capturing the liquid detergent market from glass due  to their convenience
and safety in handling.
     Trends in the quantity of materials  consumed in  packaging  four
components of the household supply group  are  shown in figures B-41  through
B-44.  If the.trends continue, the weight of  packaging associated with
household supplies is projected to be 1.5 million tonnes  in 1980
(tables B-25 through B-28).
B.I5  Health and Beauty Aids (23-29)
     Benefiting from population growth and increased  affluence,
consumer expenditures on health and beauty aids  increased at an average
annual  rate of 4.6 percent from 1958 to 1970. The increase in  the
number of women in the 14-34 age group and the successes  of new toiletries
and cosmetics for men have paced the growth in beauty aids  at about 10
percent .per year.   The beauty aids industry foresees  continued  growth
in the next decade and does not view seriously the trend  away from
cosmetics among some of the youth.  The industry points to  the  fact
that cosmetics are used to achieve the popular "natural"  look as  evidence
that the use of cosmetics will not diminish.   However, increased  regulations
on cosmetics may retard the introduction  of new  products  in the future.
     Packaged Medications (nonprescription) and  Oral  Hygiene Products
have been the fastest growing health aids. The  introduction of new
mouthwash products and whitening toothpastes  spurred  the  growth in  Oral
Hygiene Products.   Increasing affluence and the  growing appreciation
for the value of self-medication have contributed to  the  4.5 percent
annual  growth in proprietary drug sales.   While  growth in drug sales
has. remained brisk, the drug industry has always depended on the  introduction
of new products to maintain growth, and new drug developments have
decreased.  For example, in 1959, 63 new  drugs were introduced, whereas,
in 1969, only 11 new drugs were marketed.  Part  of this is  due to more
stringent FDA standards which have slowed down the rate of  new approvals.
     Expenditure trends for health and beauty aid products  are exhibited

                               231

-------
     1600
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PACKAGING PER EXPENDITURE
(KILOGRAMS PER HUNDRED 1967 DOLLARS)
        58
   70

YEAR
80
           Figure B-41.   Soaps and Detergents  (19) packaging
           (Source:   Research Triangle Institute).
31 U
290
270
250
to 230
ii 2I°
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°-i 150
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PACKAGING PER EXPENDITURE
(KIUDGRAMS PER HUNDRED 1967 DOLLARS)
58 70 80
YEAR
     Figure B-42.  Other Cleaning Supplies  (20) packaging (Source:

     Research Triangle Institute).
                                232

-------
            I   I  I   I
            TOTAL
            (left scale)
            PACKAGING PER EXPENDITURE

                    (right scale)
                    i   iii   i  i  i   i  I
                                                       80
      Figure B-43.  Pesticides (21) packaging  (Source:
      Research Triangle Institute).
350
300
250
200
 150
100
                            PACKAGING  PER

                                XPENDITUR

                               \(right scale)
   58
                                                         30
                                                         25
                                                            ui
                                                              o
                                                              a
                                                         20
                                                         IK
                                                         15
    Q 22

      Q
      UI
      o:
      Q

    K ^
    UI ?
    a. :c
 10 a
    z
                                                              tr
                                                              UI
                                                              a.

                                                              C/)
                                                              o:
                                                              o
                                70
                             YEAR
80
    Figure  B-44.   Other Household Supplies (22) packaging

    (Source:   Research Triangle Institute),
                            233

-------
Table B-25.  Trends in the distribution of materials used for packaging
      Soaps and Detergents (19) and projections of 1980 packaging
t,
Packaging
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage share
1958
99.63
0.37
0.00
0.00
0.00
100.00
1970
90.38
9.31
0.00
0.00
0.32
100.00
of weight
1980
84.70
15.00
0.00
0.00
0.30
100.00
1 /
Projected packaging, 1980
(thousand tonnes)
935.6
165.7
0.0
0.0
3.3
1,104.6*





     *Based on projections of 37.21  kilograms  of packaging  per $100
of consumer expenditures on $2.97 billion for  consumer expenditures
on Soaps and Detergents (19).

     Source:  Research Triangle Institute.
Table B-26.  .Trends in the distribution of materials used for packaging
     Other Cleaning Supplies (20) and projections of 1980 packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Al umi num
Total packaging
Percentage
1958
49.78
1.32
42.03
6.87
0.00
share
1970
32.51
23.98
10.25
33.26
0.00
100.00 100.00
of weight
1980
29.00
35.00
2.00
34.00
0.00
100.00
Projected packaging, 1980
(thousand tonnes)
66.7 , :
80.6
4.6
78.3
0.0
230.2*
     *Based on projections of 13.47 kilograms of packaging per $100
of consumer expenditures on $1.71 billion for consumer expenditures
on Other Cleaning Supplies (20).

     Source:  Research Triangle Institute.
                                  234

-------
     Table B-27.   Trends  in  the  distribution  of materials  used  for
      packaging Pesticides  (21)  and  projections of  1980  packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
0,00
0.00
80.81
19.19
0.00
share
1970
0.00
0.00
31.94
68.06
0.00
100.00 100.00
of weight
1980
0.00
9.00
5.00
86.00
0.00
100.00
Projected packaging, 1980
(thousand tonnes)
0.0
0.5
0.3
5.2
0.0
6.0*
     *Based on projections of 4.52 kilograms  of packaging per $100
of consumer expenditures on $0.14 billion for consumer expenditures
on Pesticides (21).

     Source:   Research Triangle Institute.
Table B-28.  Trends in the distribution of materials used for packaging
    Other Household Supplies (22) and projections of 1980 packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
71.97
0.23
23.94
3.86
0.00
share
1970
63.48
10.14
10.90
15.47
0.00
100.00 100.00
of- weight
1980
60.00
18.00
4.00
18.00
0.00
100.00
Projected packaging, 1980
(thousand tonnes)
75.6
22.6
5.0
22.6
0.0
125.8*
     *Based on projections of 3.05 kilograms of packaging per $100
of consumer expenditures on $4.13 billion for consumer expenditures
on Other Household Supplies (22).

     Source:  Research Triangle Institute.
                                  235

-------
TOTAL EXPENDITURES
(BILLION 1967 DOLLARS)
P — ro p
,„ <0 . _ 0 5 6


/


f"|
s


-J-p"
f
*--<



/


9=*«
I07i
J
r J


^
^L
U
3M


^
(lef
La
«^


"
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J
"(r


^
:ole
J
ighl



)
^
sc



n
ole


-5S<
H
i.


I***



, «*



«s> '
* ^*





«D



€)•'



a*



«•



»*
^« •


«*
. -1


8 70 6
YEAR
EXPENDITURES ON
DS (PERCENT)
^
M
o 2
200° -
cr
5
(/>
10
Figure B-45.   Packaged  Medications  (23)  consumption (Source:
Super-marketing  and  Research  Triangle Institute).
 1.4
 1.2
  SHARE
(right scale)
                                      16.0
15.0
z
o
to
UJ
cr
   58
Figure B-46.  Oral Hygiene Products  (24)  consumption (Source:
Supermarketing and Research Triangle  Institute).
                            236

-------
TOTAL EXPENDITURES
I BILLION 1967 DOLLARS)
P P _ _ ro
in *L 00 fO  « O
V

M—*

N»,





**






\



1
HA
s

-J
or/
RE
\
>
^
U
(r\q
.
/
left
hi «
/

/
SCO
col
(=3
le)

e)
S
> — <




**N
^-<




\




<




^'
^
^*




,x'




x'
••*



X *"
*»,


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X
x

'«..


x'

»*.


X'
^•.


L-J
•^

ro r>o 01 w t>
ro o> p ^ oo
b t> 0 D C3
SHARE OF TOTAL EXPENDITURES ON
BEAUTY AIDS (PERCENT)
8 70 80
YEAR
Figure B-47.  Cosmetics and Hand  Products  (25)  consumption (Source:
Supermarket!'ng and Research Triangle  Institute).
                                                             44.0
                                                             42.0
                                                             40.0   t

                                                             38.0
                                                             360
                                                             34.0
                                                                   UJ Q_
                                                                   Q_ —

                                                                   Sen
                                                                    u.
                                                                    UJ03
      Figure B-48.  Hair Products  (26)  consumption (Source:
      Supermarketing and Research  Triangle  Institute).
                              237

-------
                                                           u
                             70
                         80
                       YEAR
Figure B-49.  Shaving Products (27)  consumption  (Source;
Supermarket!'ng and Research Triangle Institute).
TOTAL EXPENDITURES
(BILLION 1967 DOLLARS)
ro *  co c
to b b o c
nn
-.
-
-
-
-











M-J^-.




























^




(r
f*




St
igh
^










1ARE
t scole)^.
/ TOTAL
(left sco
U-&— 6«»•




•OH




^•^


.^

—
-
-
^-
-
_•<
1 g g § 1 &
SHARE OF TOTAL EXPENDITURES ON
BEAUTY AIDS (PERCENT)
58
  70

YEAR
80
Figure B-50.   Other Beauty Aids  (29)  consumption  (Source:
Supermarket'ng and Research Triangle  Institute).
                          238

-------
                                                           TOO
      Figure B-51.   Other Health  Aids  (29)  consumption  (Source:
      Supermarket n_g and Research Triangle  Institute).
in figures B-45 through B-51.   Tha  major  trend  in  packaging  these products
has been the increase in the use  of plastic.   If the  packaging trends
continue, 2.7 million tons  of  materials are expected  to  be consumed  in 1980;
considerations in packaging health  and  beauty  aids  are discussed  in  more
detail below.
B.15.1  Health Aids  Packaging
     The prime requisite cf a  drug  package  is  a material  that preserves
the stability and functional  integrity  of the  product.   The  Code  of  Federal
Regulations, Title 21,  Part 133,  Drugs, requires that "closures and  other
component parts of drug packages.are suitable  for  their  intended  use in
that they are not reactive, additive, or  absorptive to an extent  that
significantly affects the identity, strength,  quality, or purity  of  the
drug"  and that they  "furnish adequate protection against its deterioration
or contamination".
     Glass was initially the primary container material  for  drugs.
Glass  is chemically  inert and  provides  an absolute moisture-vapor
barrier.  Recently,  plastics have made  significant inroads  into  the
                               239

-------
 drug  packaging market.   Plastics have a functional advantage in that
 they  are  lightweight  and unbreakable, and the flexibility of polyethylene
 has allowed  its  use as  a squeeze bottle providing the dual function of
 container and applicator for  some preparations.  However, plastics are
 chemically incompatible with  some drug preparations and do not have the
 absolute  barrier qualities of glass.
      Plastics have almost replaced metals as a closure material for
 health  products.  The impetus for this shift was regulations requiring
 child-proof  closures  for products of possible danger to children.
      Packagers have long recognized that aerosol containers have potential
 as  drug packages.  A  major advantage of the aerosol is that the product
 is  sealed in the container until the moment of use so that contact with
 air and contaminants  is eliminated.  The aerosol container preserves
 the product  at full strength  throughout its shelf life.  In addition,
 dispensing can be carefully controlled.  Aerosols have been used primarily
 for topical  lotions and ointments.
      Packages for Oral  Hygiene Products have tended toward substitution of
 plastics  for other materials.  Plastic tubes have recently been used for
 toothpastes; .the lightweight, unbreakable plastic bottle is replacing
 glass for mouthwash.  Glass manufacturers, attempting to recapture some
 of  the market for their  package, have introduced new colors and shapes and
 have  promoted decorator  containers which may be displayed or reused when
 the original  contents have been depleted.   The apothecary-style bottle used
 to  introduce Micrin was  a distinctive package which attracted consumers
 and encouraged them to  try the new product (ref. 13).
      Trends in the packaging of various health aids are depicted in
 figures B-52 through  B-58.  If the trends  continue, the quantity of
 packaging  used in 1970  is projected to be  1.3 million tonnes (tables B-29
 through B-35).
     B.15.2  Beauty Aids Packaging
     The most significant trend in packaging beauty aids is in the use
of plastics in bottles,  jars,  overwraps for cartons,  display packaging,
and even aerosols.   Consumers  prefer a plastic container for shampoos, creams,
lotions, and  other toilet articles which will  not break if dropped.
     A growing  use of plastics has been the blister or shrink packaging.
                                240

-------
z ?
0
     370
     320
     270
     220
  -   170
        58
PACKAGING PER EXPENDT-

        TURE
      (right scale)
              70

           YEAR
                                          50
                                          40 g

                                             g
                                             o
                                             z
                                             UJ

                                          30 x
                                             UJ
                                          20
 10
     or
     tt
     o
o:

_i

o
o



g>

Q
UJ
tr
o
z

X

o:
                                                                     oc
                                                                     o

                                                                     3
                                                                     be
80
           Figure  B-52.   Packaged Medications (23) packaging

           (Source:   Research  Triangle Institute).
                                                                40   -
          PACKAGING

          PER EXPENDITURE

          (right  scale )
                                                              80
         Figure B-53.   Oral  Hygiene Products (24) packaging

         (Source:  Research  Triangle Institute).
                                 241

-------
                      PACKAGING PER    ' „  .
                     EXPENDITURE (right sealer
                                                     40
                                                          to
                                                          a:
                                                     30
                                                          *
 »2|
    y*
    iS
    ? 0.
  10
                                                          i
                             70
                          YEAR
80
Figure B-54.   Cosmetics and Hand Products  (25) packaging
(Source:   Research Triangle Institute).
                    PACKAGING PER
                    EXPENDITURE
                   (right scale)
      Figure B-55.  .Hair Products  (26)  packaging
      (Source:  Research Triangle  Institute).
                         242

-------
                  PACKAGING  PER EXPENDITURE

                  (right scale)
                                YEAR

              Figure B-56.   Shaving Products  (27)  packaging
              (Source:   Research  Triangle  Institute).
     1200
     1000
o ^
i ?.  800
o
     600
     400
     200

1
)
I








•*

*-
•(









*+

-^








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•«







atas.

/







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s






; i<
**

. _j
^






TC
!ft
t
/









TA
sc
^


PA(
\
S




:KJ

n.





L
ale)
h4"^




^G


\
N




<^


i i i i i
NG PER EXPENt
(right scale )


,
\



^-t





L. ^



&
\








X
*






—
,
(
J






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s







- -
*





)IT




X
_





UR



X






E



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rf1
f

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                                                              120
                                                               100;
                                                                    en
                                                                    cc
                                                               80
   o ®
   z
   UJ 0
   Q_ UJ
   X CC
   m Q

   cri
   UJ X
60 °-
   o cc
                                                               40
                                                               20
                                                                  o; cc
                                                                    a
                                                                    o
        58                          70
                                 YEAR

             Figure  B-57.   Other Beauty  Aids  (28)  packaging
             (Source:   Research  Triangle Institute).
                                                             80
                                  243

-------
     1000
                          TOTAL deft scale)
KAGING  PER EXPENDITURE
      (right scale)
                             50   3
                             •     5
                             40 t
                                a
                                UJ —
                                o.
                                                              30
                                                                 itt

                                                                    *

                                                              20
58
                                     70
                                   YEAR
                            80
             Figure B-58.  Other Health Aids  (29) oackaging
             (Source:^ Research Triangle  Institute).
      Table B-29.  Trends in the distribution of materials used  for
  packaging Packaged Medications (23) and projections of  1980 packaging
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage share of weight
1958
10.53
0.51
85.89
2.15
0.92
100.00
1970
12.25
1.75
81.32
2.88
1.80
100.00
1980
12.00
8.30 .
75.00
2.90
1.80
100.00
Projected packaging, 1980
(thousand tonnes)
20.7
14.3
129.1
5.0
3.1
172.2




*
     *Based on projections of 7.26 kilograms  of  packaging per $100
of consumer expenditures on $2.37 billion  for consumer expenditures
on Packaged Medications (23).

     Source:  Research Triangle  Institute.
                                  244

-------
Table B-30.  Trends in th'e distribution of materials  used for packaging
     Oral Hygiene Products (24) and projections  of 1980 packaging
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
10.23
0.48
81.81
2.07
5.41
share
1970
11.70
1.70
76.60
2.74
7.26
100.00 100.00
of weight
1980
11.80
8.00
68.40
2.80
9.00
100.00
Projected packaging, 1980
(thousand tonnes)
15.5
10.5
89.7
3.7
11.8
131.2*
     *Based  on  projections of  12.01 kilograms of packaging per $100
 of  consumer  expenditures on $1.09 billion for consumer expenditures
 on  Oral Hygiene Products (24).

     Source:  Research Triangle  Institute.
Table B-31.   Trends in the distribution of materials  used for packaging
  Cosmetics  and Hand Products (25)  and projections  of 1980 packaging
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage share
1958
9.37
0.44
, 87.72
1.83
0.64
100.00 .
1970
11.88
10.13
74.68
2.31
1.00
.100.00
of weight
1980
11.9
18.8.
: 65.0
2.3
2.0
100.0
Projected packaging, 1980
(thousand tonnes)
19.5
30.8
106.4
3.8
3.3
163.8*
     *Based on projections of 11.32 kilograms of packaging per $100
of consumer expenditures on 1.45 billion for consumer expenditures
on Cosmetics and Hand Products (25).   .     •

     Source:  Research Triangle Institute.
                                 245

-------
 Table  B-32.   Trends  in the distribution of materials used for packaging
          Hair Products (26) and projections of 1980 packaging
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
9.06
0.45
83.27
" 7.22
0.00
share
1970
9.97
8. 51
62.56
18.96
0.00
100.00 100.00
of weight
1980
10.00
20.00
45.00
25.00
0.00
100.00
Projected packaging, 1980
(thousand tonnes)
23.0
46.0
103.5
57.5
0.0
230.0*
      *Based on projections of 9.40 kilograms of packaging per $100
 of  consumer expenditures on $2.45 billion for consumer expenditures
 on  Hair  Products  (26).

      Source:  Research Triangle Institute.
Table B-33.  Trends in the distribution of materials used for packaging
       : -Shaving Products  (27) and projections of 1980 packaging
Packaging
material
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
. 1958
9.08
0.47
82.46
7.38
0.61
share
1970
10.60
9.01
68.67
11.57
0.15
100.00 100.00
of weight
1980
11.00
18.00
56.80
14.00
0.20
100.00
Projected packaging, 1980
(thousand tonnes)
11.5
18.9
59.6
14.7
0.2
104.9* -
     *Based on projections of 8.37 kilograms of packaging per $100
of consumer expenditures on $1.25 billion for consumer expenditures
on Shaving Products (27).

     Source:   Research Triangle Institute.
                                 246

-------
 Table  B-34.  Trends  in  th§ distribution of materials used for packaging
         Other  Beauty Aids (28) and projections of 1980 packaging
Packaging ,:•-•
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
73.18
0.13
23.59
2.78
0.32
share
1970
59.38
2.45
17.77
20.15
0.25
100.00 100.00
of weight
1980
55.00
6.00
14.50
24.30
0.20
100.00
Projected packaging, 1980
(thousand tonnes)
508.9
55.5
134.2
224.8
1.8
925.2*
      *Based on  projections  of  67.86  kilograms  of  packaging per  $100
 of consumer expenditures  on $1.37  billion  for  consumer expenditures
 on Other Beauty Aids  (28).
     .Source:   Research  Triangle  Institute.
     Table B-35.  Trends in the distribution of materials used for
  packaging Other Health Aids (29) and projections of 1980 packaging
Packaging
materials
Paper
Plastics
Glass
Steel
Aluminum
Total packaging
Percentage
1958
30.02
0.41
67.80
1.73
0.04
share
1970
36.37
1.31
60.04
2.11
0.16
100.00 100.00
of weight
1980
37.00
3.00
57.60
2.20
0.20
100.00
Projected packaging, 1980
(thousand tonnes)
362.3
29.4
564.1
21.5
2.0
979.3*
     *Based on projections of 27.20 kilograms of packaging per $100
of consumer expenditures on $3.60 billion for consumer expenditures
on Other Health Aids (29)..

.  :.  Source:  Research Triangle Institute.
                                  247

-------
Most small items, including nail  polish,  lipstick,  and  mascara,  are
packaged on a larger card or enclosed in  a blister  or  shrink  package
(ref. 16).  This trend has been encouraged by the growth  of the  self-
service supermarket and drugstore.  In the self-service retail outlet,
since the product must sell itself, it must be prominently displayed
and visually striking.  In addition, enclosing a small  item in a larger
package protects against pilferage.
     Plastic tubes have grown in popularity for shampoo concentrates,
tanning lotions, and cleansing creams.  Plastic tubes  have a  number of
advantages over other containers or dispensers:  they  are leakproof
and unbreakable; they retain their shape  throughout use;  and  dispensing
is controlled due to the "suck back" feature.
     Aerosols have been an important package in beauty product applications.
The development of the aerosol was responsible for  the introduction of
the product hair spray; aerosols have captured the  market for shaving
creams, have made significant inroads in  packaging  deodorants, and have
entered the fragrance market.  The newest developments in the aerosol
field are plastic containers with a metal propellent cartridge or "natural
spray" pump (ref. 16).
     Changes in glass packaging for beauty products are often overlooked
because of the success of plastics.  The  new shapes and colors  in packages
for men's toiletries are evidence of the  glass industry's attempts at
innovative design.  Similar efforts at decorative effects have  been
made by the collapsible metal tube industry to recapture their  share of
the health products market.
     The decrease in packaging weight per dollar of consumer  expenditure
exhibited in figures B-54, B-55, and B-56 indicates the substantial
shift to plastics which are lighter in weight than  other packaging
materials. Plastic's share is expected to continue to grow, and  total
1980 packaging  is projected to be 1.4 million tonnes.
B.16  Other General Merchandise (30)
     The category labeled Other General Merchandise includes  such diverse .
items as automobiles, electrical appliances, clothing, furniture, toys
books, and sporting goods.  Expenditures  for these  items have grown
rapidly, about 6 percent annually.  While the diversity of included  products
makes it difficult to identify trends,, many of the products are  associated

                               248

-------
with leisure activity which Increases  with affluence.   In  addition,  as
disposable incomes increase^ consumers purchase higher quality,  more
expensive clothing, furniture, automobiles, and the  like.   Trends  in
expenditures are shown in figure B-59.
     Some of the items in this category are sold to  the consumer
without packaging (cars, furniture); others may use  substantial  quantiti.es
of material (toys, china).  However, the packaging requirements  of most
of these items are quite different from the previously discussed commodities
Since they are not perishable items, shelf life is not a packaging
concern nor is chemical compatibility of product and package.   The main.
functions.'of the package for these items is protection against breakage
or damage from handling of the product.  Colorful, eye-catching       .
colors and designs are an..important marketing technique.  Trends in the
usage of materials for packaging other general merchandise are shown
in figure B-60 and in table B-36.
       300
     to 250
   H°
   go 200
        150
    'CD
     -  100
   uto
   Q-O>
   x —
   UJ
TOTAL
          58
     70
 YEAR
80
    Figure  B-59.  Other General Merchandise consumption (Source:
    Unpublished  data,  Bureau  of Labor Statistics).
                               249

-------
    4600
              PER EXPENDITURE (right scole)
                i  i  i   i  i  i   i  i
      Figure B-60.  Other General  Merchandise packaging (Source:
      Research Triangle Institute).
Table B-36.  Trends in the distribution of materials used for packaging
    Other General Merchandise (30) and projections of 1980 packaging
Packaging
materials
Paper

Plastics
Glass
Steel


Aluminum
Total packaging
Percentage share
1958
59.
2.
9.
27.
0.
100.
36
86
51
84
43
00
1970
54
14
2
27
0
100
.45
.73
.46
.71
.65
.00
of weight
1980
50
22
1
26
0
100
.30'
.00
.00
.00
.70
.00
Projected packaging, 1980
(thousand tonnes)
1,618
708
32
836
22
3,218
.9
.0
.2
.8
.5
.V




*
     *Based on projections of 1.08 kilograms of packaging per $100
of consumer expenditures on $0.298 billion for consumer expenditures
on Other General Merchandise (30).
     Source:  Research Triangle Institute.
                                 250

-------
                             REFERENCES

 1.   Federal  Trade Commission.   Economic  Report  on  the Baking  Industry.
           Washington, D.C., 1967,  p.  32.
 2.   James F. Hallinan.  "Creative Packaging Improves  Baked  Food  Marketing."
           Packaging Report No.  F-6922.   Paper presented at the 31st  Annual
           National Packaging Forum of The Packaging Institute, U.S.A.,
           New York, October 6-8, 1969,  p. 1.
 3.   Department of Commerce, The Milk Market, p.  4.
 4.   James K. Cage.  "New Trends in Dairy Packaging."   Packaging  Report
      ... .,  No. F-6904.  Paper presented  at 31st Annual  National  Packaging
           Forum of The Packaging Institute,  U.S.A., New York,  October
           6-8, 1969.
 5.   Supermarketng, September  1972,  p.  121.
 6.   F.  Warren Tauber.  "Advance in Meat  Packaging."  Packaging Report
           No. F-6541.  Paper presented  at the 27th  Annual National
           Packaging Forum of The Packaging Institute,  U.S.A.,  New York,
           September 28-30, 1965.
 7.   Supermarket!'ng, September  1971,  p.  109.
 8.   Supermarket!'ng, September  1971,  p.  96.
 9.   Food and Drug Packaging 29, No.  3  (August 2, 1973):14.
10.   Howard S. Cannon.  "The Tin Free Steel  Revolution." Packaging
           Report No. F-6803.  Paper presented at the 30th Annual  National
           Packaging Forum of The Packaging Institute,  U.S.A.,  New York,
           October  7-9, 1968.
11.   Supermarketing, September  1972.
12.   Supermarketing, September  1971.
13.   Marvin Toben.  "The Package and  Its  Role in Marketing:  A Look  at
           The Past, Present, and Future."  Packaging Report  No. F-6543.
           Paper presented at the 27th Annual National  Packaging Forum
           of The Packaging Institute, U.S.A., New York, September 28-30,
           1965.
14.   Modern Packaging Encyclopedia, December 1972.
15.   Louis Sesso.   "Household Aerosols."   Packaging Report No. F-6637.
           Paper presented at the 28th Annual National  Packaging Forum,
           of The Packaging Institute, U.S.A., New York, October 3-5, 1966.
                                 251

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16.    Donald A.  Davis.   "Trends  in Cosmetic  Packaging"   Packaging  Report
           No.  F-6609.   Paper presented  at the 28th  Annual  National
           Packaging Forum of The Packaging  Institute,  U.S.A.,  New York,
           October 3-5,  1966.
                                252

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                    Appendix C:   PACKAGING  MODEL

C.1  Introduction
     A model of consumer products packaging has been  developed
to  provide quantitative estimates of some of the  more significant  impacts
of various regulatory and fiscal  strategies.  The model  is  a  comparative
statics one, designed to compare  "with  and  without" the  policy  instrument
using 1970 values; as a benchmark.
     In its simplest form, the model consists of  a set of  inputs,
outputs, and a structure for generating the output estimates.
     Although the model is constructed  to provide product-by-product
analyses for the 30 consumer products used  in this study,  its primary
purpose is to provide aggregate estimates of the  impacts of specific
strategies.  Any implications for a particular product should be cautiously
interpreted.
C.2  Model Input
     The model is designed to accept as input one or  more  of  the following
policy instruments applied to each of nine  package material types:
     (a)  A tax per tonne on packaging;
     (b)  A tax per unit on rigid packaging;
     (c)  A tax per tonne on packaging  exempting  recycled  materials;
     (d)  A regulation requiring  the use of a minimum amount  of recycled
          materials in product packaging, by share of package weight.
C.3  Model Output
     The output of the model consists of estimates of the  values for
the following packaging system parameters before  and  after the  imposition
of a policy instrument:
     (a)  Weight of soi ,.„ waste packaging by material;
     (b)  Weight of major virgin  materials  used in the manufacture of
          each packaging material;
     (c)  Weight of additional recycled materials used by  material;
     (d)  Equivalent kilowatt-hours of  energy used to produce each
          material;
     (e)  Employment in the packaging industries;
     (f)  Dollar value of tax revenues;
     (g)  Consumer expenditures for each consumer product:
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      (h)   Price  increases 1n each consumer product;
      (i)   Losses in consumer surplus.
 C.4   Model  Structure    !
      1   -   -    - -      i
      The packaging model consists of several interrelated elements that
 transfer a  policy instrument to estimates of the values for the output
.parameters.  A flow diagram is presented in figure C-l.  the major elements
of the model are discussed below.
      C.4.1  Raw Materials Cost
      Two of the alternative policy instruments will affect the cost of
raw materials.  These instruments are a tax on packaging with an exemption
for recycled materials and a regulation requiring the use of recycled
materials  in product packaging.
      In the case of a tax on packaging with an exemption, if there is
no opportunity to substitute recycled for virgin material inputs and
if the supply curve for virgin materials is perfectly elastic over the
relevant range, the price of raw materials will increase by the amount
of the tax.  If, however, opportunities for the substitution of other
inputs do exist, then such substitutions may offset some of the tax.
The most interesting opportunity is the possibility of substituting
recycled materials for virgin materials.  For example, in figure C-2,
if the current situation regarding the demand (D) and supply (S) for
recycled materials were as shown, there would be no recycling.  Now if
the imposition of a tax on virgin material were to shift the demand
for recycled materials to D , recycling in the amount of R would occur,
partially offsetting the tax.
      In the case of a regulation requiring the use of a minimum content
of recycled materials, the new cost of raw materials inputs would be:
                          C1  = C(l  - r) + S(r)
where:
     C  = average cost per tonne for raw materials after imposition
          of the regulation,
      C = average cost per tonne for virgin materials,
      r = recycling regulation,
      S = average cost per tonne for recycled materials.
                                254

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               INPUT
                                                                                                              OUTPUT
ro
un
en
                                           Figure C-l.   Flow diagram of packaging model.

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                                    D
            Figure C-2. Hypothetical demand and supply
                      for recycled materials.
    ; Unfortunately, while a number of studies  for EPA have  provided
qualitative discussions and some data on current prices  for recycled
materials, no quantitative estimates of supply and demand over  a  range
have been developed.  For this study, it has  been necessary to  develop
some very tentative estimates of these functions for use in the model.
They are provided only to give an illustration of how the use of  re-
cycled materials miqht be affected by these strategies and  should not
be rigorously interpreted.
     The supply function for recycled materials will depend on  the
costs of reclaiming the waste products.  Since resource  recovery  on
any significant scale will require the application of advanced  systems
rather than reliance on current voluntary programs, it has  been necessary
to estimate the costs of such a system for various levels of resource
recovery.  The U.S. experience is limited to  a few pilot systems. One
                                256

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of these systems is the Black Clawson plant in Franklin, Ohio, for which
operating cost estimates for several plant sizes are available.  By
using this data plus information on the city sizes and the paper and
steel content of municipal waste, "supply" functions for recycled paper
and steel have been developed.  Specifically, the procedure has been as
follows:     -..'.'
     (a)  Calculate the plant size for recovering the paper and steel  in
          solid waste for several city sizes ranging from major cities
          to smaller cities based on an average annual rate (0.66 tonnes)
          of per capita solid waste generation;
     (bj  Determine the cost per tonne of solid waste processed for each
          plant size for the Hydrasposal  unit alone (used to recover
          steel.) and, the Hydrasposal and  Fibreclaim (used to recover
          paper) units together;
     (c)  Assuming that the paper yield per tonne of waste processed is
          0.200 and the steel yield is 0.062, calculate the cost per
          tonne of reclaiming each separately, for each city size;
     (d)  Based on the same yields, calculate the recoverable paper'
   .    .... and. steel available for each city size;
     (e)  Array the costs .per tonne of paper and steel recovery in
          ascending order, accumulating the share of the national amount
          of recoverable resources available at each cost relative to
          the 1970 consumption of'these resources for packaging manufacture;
     (f)  Assuming, divisibility, develop  a linear function for each
          material . .    ;
     The resulting supply.functions for paper and steel are:

                        SP  = 23.32 + 69.25 (Q )
                       . SPs =45.80 + 249.44 (Q$)
where:   .  ..    .    ,    ,r	                                .
     SP , SP  .= s.upply, prices of recovered paper and steel in dollars
                per tonne,
       %' -s  = shares of national-'paper  and steel packaging production
                using recycled paper and  steel.
     Since no costs were available for recovering aluminum, plastics,
or glass, their supply functions have been assumed to be infinitely
                                 257

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 elastic at the following prices:
     Plastics = $l,000/tonne,
     Glass    = $25/tonne,
     Aluminum = $300/tonne.
     First approximations of the demand for recycled materials can be
 determined by assuming that, if properly sorted and graded postconsumer
 paper, plastic, glass, steel, and aluminum wastes were available to the
 producers of these materials for packaging applications at prices less
 than those of the virgin materials for which they could substitute, they
 would be purchased and used up to the technological limits.
     The demand function for each of the recycled materials has been
 developed as follows:
     (a)  Costs of raw materials and number of production employees by
          region of the United States for each packaging material were
          obtained from the appropriate Census of Manufactures report.
     (b)  1967 production (or shipments) as reported in the Census of
          Manufactures was allocated to the regions in proportion to
          the number of production employees in each region.
     (c)  Unit costs of raw materials in dollars per metric tonne of
          production were calculated by dividing the cost of raw materials
          by the estimated production for each region.
The unit costs can be viewed as maximum prices that would be paid for
recycled materials in each region.  The data used is shown in table C-l.
Demand curves were prepared by arraying the unit costs in descending
order of magnitude and accumulating the share of production corresponding
to each price.  These curves provide a basis for reflecting regional
differences in the costs of virgin materials and as such offer an alter-
native to the use of a single national average value for the costs of
raw materials.  The latter approach would imply an all or nothing reaction
to shifts in the relative prices of virgin and recycled materials rather
than the more likely continuous adjustment.  The curves are only very
preliminary approximations, however, of the actual demand curves.
     The resulting demand functions are:
                         DP  = 7.45 - 2.60 (Q )
                         DPpl =344-1.38 (Qpl)
                                 258

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      Table  C-l.   Regional production and raw materials cost of
                   packaging materials production
Region
Estimated share of
 U.S.  production
     (percent)
Cost of raw materials
    per tonne of
  product (dollars)

New England
Middle Atlantic
North Central
South Atlantic
West

Northeast
North-Central
South
West

Middle Atlantic
North Central
South Atlantic
East South Central
North South Central .

Northeast
North Central
South
West

South
West

11
1
5
31
52

37
41
13
9

37
34
18
3
8

27
41
16
6

67
33
Woodpulp
$ 7.14
7.69
3.87
5.82
4.98
Plastic
343.30
351.05
413.42
386.39
Glass container
17.34
17.84
19.09
16.59
18.47
Steel
30.73
37.04
24.26
29.93
Aluminum
71.10
84.76
     Source:   U.S.  Department  of  Commerce,  Census  of  Manufactures.
                                259

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                         DP  = 17.98 - 3.88 (Q )
                         DPS = 26.61 - 2.61 (Qsj
                         DP  = 91.90 - 20.90 (Qj
                           a                   a
where:
     DP  , DP ,, DP  , DP , DP   = demand prices for recovered paper,
     plastics, glass, steel, and aluminum in dollars per tonne;
     Qn, Q_i, Q , Q  , Q   = share of national  paper, plastics,  glass,
      P   P'   g   $   a
          steel, and aluminum packaging production using recycled  materials.
     Technological substitution limits for recycled materials were
selected based on the literature or discussions with industry represen-
tatives.
     Paperstock can be substituted for wood pulp in many products.   In
practice, however, the integrated industry relies primarily on  virgin
pulp; paperstock recycling is not extensive.  Contaminants  present on
or in waste paper unfavorably affect recycling.  This factor reinforces
the industry's orientation toward virgin materials.  For this study  it
has been assumed that the share of waste paper inputs could increase
30 percent, substituting for woodpulp.
     Thermoplastics, the major plastic used in packaging applications,
are recyclable with known technology.   Thermosetting plastics,  however,
cannot be recycled (ref.  1).  For this study,  it has been assumed  that
the substitution limit for recycled plastics is 80 percent.
     From a technical standpoint, the  percent  of cullet in  the  furnace
charge can be as much as  80 and even as high as 100 for some lower
quality products such as  water bottles and ashtrays.  However,  the
Glass Container Manufacturers Institute (GCMI) suggests 50  percent as
an upper limit for glass  container production  (ref. 2).
     The technical  limits to substituting scrap steel for pig iron vary
depending upon the type of furnaces.  Electric furnaces can use  100  percent
scrap, open hearth furnaces 70 to 80 percent,  basic oxygen  furnaces  50
to 60 percent, and Bessemer furnaces 20 percent.  Based on  the  scrap
consumption in 1967 of about 55 percent of maximum (ref.  3), the limit
for postconsumer scrap has been set here at 45 percent.
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     There appear to be no technical /limitations to the recycling of
 aluminum scrap.  However, since there is typically a substantial amount
 of  scrap generated in-plant from such processes as ingot rejections,
 ingot  scalping, and sheet trimming (called run-around scrap), it appears
 unwarranted to assume that postconsumer aluminum waste would exceed 45
 percent (ref. 4).
     C.4.2  Cost of Packaging Materials
     The cost of packaging materials can be altered directly by a tax
 on  packaging (either per unit or per tonne) or indirectly by requiring the
 use of a specified amount of materials recycled from postconsumer waste in
 lieu of virgin materials.  In all cases, the effect is to increase the
 cost of product packaging.
     Estimates of the current cost of product packaging by material  and
 consumer product were obtained by dividing the 1970 value of shipments
 by the weight of packaging for each material and consumer product.
 Using these estimates as a base, the percentage change in the cost per
 tonne pf product packaging due to a policy instrument is calculated.
     C.4.3  Structure and Cost of Product Packaging
     The materials structure of packaging and the cost of packaging
 consumer products may be altered by the imposition of an instrument  that
 increases the cost of packaging materials.   This section develops the
 conceptual  framework in which to analyze the impact of increases in
 packaging materials cost on the structure of packaging and consumer  product
 prices and provides estimates of changes in the structure of packaging
 due to changes  in the cost of the packaging materials.
     Packaging  may be considered a resource input in the production  of
 consumer goods.   For this analysis, it is convenient to think of 10
 resources  (X^,  ..., X,g) as.inputs in the production of any consumer
 product; nine of these inputs (X-j, ...,  Xg) are packaging materials,
 and the tenth (X1n) subsumes all  other inputs.   The technical  relation-
                IU      i
 ship between the quantity of final  product  produced and various  combi-
nations of inputs is  summarized by a  production function.  It has been
assumed that all  consumer goods are produced according to a production
                                 261

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function that is linear homogeneous in the 10 resource  inputs,  that
is,  if all 10 inputs are increased by a constant K,  then  output is
increased by K.*
     Several properties of efficient production according to  a  linear
homogeneous function should be mentioned.   The production function
describes alternative possible combinations of inputs that will
produce a specified quantity of output.  Given input prices,  the
firm can then determine the minimum cost combination of inputs  for
any specified output.  The production function may be expressed
symbolically as:
                         QA = f (Xr ....  X1Q),                  (1)
where Q. is the output of consumer product A.  Because  a  linear
homogeneous function has been assumed, we  may multiply  all inputs
and output in eq. 1 by a constant (1/Qn) to derive the  function:
That is, the production function may be expressed entirely by  the various
combinations of inputs that will produce one unit of output;  the alter-
native input proportions are independent of the amount of output.   Given
input prices, there is then one input proportion that is  the  minimum
cost solution for any output.  Such a production function is  said to
manifest constant returns to scale.
     A second property of a linear homogeneous production function,  given
constant input prices, is that marginal cost is equal  to  average cost and
is constant for all levels of output.  This result follows directly from
the previous discussion:  to produce any marginal unit of output, inputs
     *This does not imply a production function that is linear homogeneous
in all inputs.  Resource X,0 is a summary of the combination of all
nonpackaginq inputs; X,Q ii then itself an unspecified production
function.  For example, consider a consumer product—bread:   the 10th
input is a summary of the combination of labor, capital, grains, etc.,
used in producing bread; it may be thought of as the unpackaged loaves.
The assumption above states that if the quantity of unpackaged loaves
and the quantity of all packaging inputs are doubled, then the amount of
final product (packaged bread) is doubled.
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are combined in the same proportion  and  quantity  as  in  the  production of
the first unit.  Let r.  be the price of  input i,  then the marginal  cost
of producing any marginal  unit of output is:
                                 10    Xi
                Marginal Cost =  2-  r, TT-  =  Average Cost.         (3)
                                i=l   1 QA
This has two implications for the analysis.   First,  the supply  curve to
the consumer product market,  which is the industry marginal  cost  curve,
is perfectly elastic (horizontal).  Second, a strategy  that will
increase input cost will result in a parallel upward shift  in the:supply
curve equal  to the change in  average cost.
     Finally, we assume  competitive  resource  and  product markets.   In
the resource.market, this implies that any  consumer  goods  industry  views
            <
the prices of his inputs as given.  The  assumption of competition in the
product market means that the equilibrium condition  is  satisfied  where
the price of the final  product is equal  to  the marginal  cost of production,
     We shall consider the effects of a  strategy  that raises the  cost
of product packaging under two types of  production technologies:   fixed
technical coefficients and variable  coefficients. For  illustrative
purposes, two inputs (X,, X?) are assumed in  the  production of  a  consumer
product (A).
Case 1:  Fixed Technical Coefficients
     If the current state of  technology  is  such that, for  each  specified
output, there is but one possible combination of  inputs, the production
process is said to have  fixed technical  coefficients.   This production
function may be represented by isoquants as  in figure C-3.   An  isoquant
is a geometric curve that indicates  all  combinations of the two inputs
that will produce a given output.  In figure  C-3, three of the  isoquants
are drawn representing output levels a^, a2,  a.,.   The isoquant  labeled    ,
a, shows that to produce a, units of A,  the process  requires x, units of
X, and x? units of X~; input  substitution is  not  possible.
     Assuming a linear homogeneous production function, the case  of
fixed technical coefficients  implies that there is a single fixed input
proportion required for  any level of production.   Such  a production
                                263

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               Figure C-3.  Fixed coefficient technology
                       expressed by isoquants.
                 DX
                 X,/QA
                          x,/QA
                                             B
                                                       DX.
X2/QA
          VQA
Figure C-4.   Demand schedules for inputs  X, and X? per unit of output
                under fixed coefficient  technology.
                             264

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function may be represented as:
where (X-j/Q.) is the fixed quantity of input X^  needed to  produce  any
unit of A.  Input proportions would therefore be insensitive  to  changes
in input costs.  A schedule relating demand for  a factor per  unit  of
product output to the price of the factor would  appear as  in  figure C-4
(DX,,DX2).
          00
     Let r-j  r« be the initial  prices of the factors,  (we  have assumed
competition in the resource market; therefore, the producing  industry
is a price taker and does not believe the input  price  will  be affected
by the absolute quantity it purchases).   Producing industry A purchases
(X-|/QA) units of X1  and (X2/QA) units of X2 for  each unit  of  output
produced.  The average cost of producing each unit is  the  sum of
areas A and B in figure C-4.  By eq. 3 above, this is  the  marginal cost
of each unit of output and is the supply curve faced by the consumer
market (fig. C-5).  If consumer demand is D. in  figure C-5, equilibrium
output is QQ, product price is PQ = ACQ, and the use of packaging
materials :X, and X~ is (XT/QT) • Qn and (X77Q7)  • Qn>  respectively.
     Suppose the cost of packaging inputs X, is  increased  by  amount  t-j
due to the imposition of a strategy.  The price  of input X, is  increased
    0
to r-j + t,.  Having assumed fixed technical coefficients,  the demand  for
input X,  .per unit of output A is unchanged at (X-|/Q.)  (fig. C-4).  Average
cost, or marginal cost, per unit of output, however, has increased to
area A + B + 0.  The supply curve to the consumer market is shifted  by
a parallel amount equal to the increased unit cost of production (C).  As
in figure C-5, the new equilibrium output is Q-,, product price  is  P,  =  PQ + C,
and the use of packaging materials X, and X~ is  (X,/Q.) •  Q-i  and
(Xp/Q.) • 0,.  If the increase in input cost were due to a tax,  total
tax revenue is the rectangular area D in figure  C-5.
     In the above example,.the tax t-j has decreased the use of  packaging
materials X, and Xp and, therefore, the amount of packaging entering
                                 265

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               Figure C-5.   Effect on  consumer demand
                   of an increase in  factor  price.
solid waste by
                  ffl  (•• -
                                                                    (5)
In this case, (X^TQ^) and (X2/QA)  are constant;  therefore,  the
single critical  factor in determining the  reduction  in  solid waste
generation is the responsiveness of consumer demand  (QQ - Q-| ) to  changes
in product price.
Case 2:  Variable coefficients
     If factor inputs are substitutes in production,  then a production
function defines alternative resource combinations  that will produce
a specified quantity of output.   In the case of  an  industry producing
according to a linear homogeneous  function,  there exist alternative
input proportions to achieve any level of  output.   Given product  prices,
the minimum cost input proportion will be  the same  for  all  levels of
output.  However, as input prices are changed, the  optimum  input
proportion will  change as producers are able to  substitute  in favor
of less costly inputs.  At initial  prices (r^ r2)  of inputs  X1
                                                                and
                                266

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X, producers will  employ 'inputs  in  producing a unit of A so that per
unit cost is a minimum [(X^Qjg,  (X2/Q)0],   If the price of factor X]
increases to r1  = r° + A^ ,  then  the per  unit cost of production will
increase by Ar,  (X,/Q)Q.   However,  with input substitution possible,
producers may offset some of the  increased  production cost by using
more X? and less X,  in producing  a  unit of  output.  The locus of points
XT/Q at alternative prices r]  (holding constant  the price of factor
Xj defines the industry's demand curve for input X1 per unit of
production (DX,  in fig. C-6).   Similarly, holding r-| constant,  a schedule
relating quantities of X2 demanded per unit of  production and the price
of input X2 may be derived (DX2 in fig. C-6).
     Assume the price of input X9, (rS),  is constant but that a strategy
                                                      010
is imposed that increases the price of input X1  from r]  to  r-j = r1  + Ar1 .
Referring 'to schedule DX1 in figure C-6,  the use of X-j  in producing each
unit of output will decrease from (X-|/Q)0 to (X^/Qj-j.
     From the schedule DX2 in figure C-6, at price  r2,  (X2/Q)Q  units of
X0 were used per unit of output.   However,  this schedule was  derived for
 2 .                                               01
a given price of input X-j.  As r-j increased from r-j  to r-| ,  the  demand
schedule  per unit of output for factor X2 shifed upward to  DX2  indicating
      A  !
           B
Q/i \Q
                            x,/QA
                                               M    (V)
                                                Q /0   \ Q /,
  Figure C-6.   Demand  schedules  for  inputs X, and X2 per unit of output
                 under variable  coefficient  technology.
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 that  X2  is  substituted for the now higher priced X^.   Demand for X2
 per unit of production is therefore increased to (X2/Q)^  as a result of
 the increase  in the price of input X-j.
      As  in  case 1 above, the increase in the cost of packaging will
 increase the  price of the consumer product by an amount equal  to the
 increased unit cost of production.  Prior to the strategy,  the cost of
 employing X,  for a unit of output was  area C + B in figure  C-6.  After  the
 imposition  of the strategy, area A + C is spent on factor X,  for each
 unit  of  output.  Therefore, the change in unit cost of production due
 to factor Xj  is the area A - B.  Initially, the contribution of input
 Xp to unit  cost was equal to area D in figure C-6.  With the increase in
 price of input X,, input substitution  occurs and more of X2 is employed;
 thereby  increasing the contribution of X2 to unit costs by  area E.
 Total  change  in unit cost is therefore A - B + E, and product price
 will  increase by the same amount.
 Case:l and  Case 2 Compared:
     To compare the effect of a strategy that affects input prices  in
 the case of input substitution with the effect in the case  of fixed technical
 coefficients, consider the isoquant (Q1VC) in figure C-7 which depicts  the
 production  possibilities in the case of variable coefficients.  An  output
 level  of one unit for such a production function is shown.   The isoquant
 indicates that one unit of output may  be produced by using  xn  units of  X,
     0                                                    1
 and Xp units of X^; it may also be obtained by combining x-| units of X-,
 and xl units of X2, or any other combination corresponding  to that
 isoquant.  The optimum input combination will be determined by relative
 factor prices.
     The efficient combination of resources X, and X0, given prices
 00
 r,, r2, may be determined by superimposing an isocost line  on the diagram
 in figure C-7.  The isocost line shows the alternative combinations of
 inputs that may be purchased given input prices and total  expenditure;
the slope reflects relative prices and the intercept on the vertical
or horizontal  axis indicates the total  outlay.  At initial  prices
r,, r9, a unit of output may be produced at a minimum cost  of ACn by
       0                  0
using  x,  units of X,  and x2 units of X2.  If the price of X-j  increases
to r,, producers  find it more cost efficient to substitute  units of
                                 268

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                                                         1
X2 for the now higher priced X1.  Therefore, at prices  r1,  r2,  producers
             .1
.1
will employ x, units of X1 and Xg units of X2 at a  cost  of AC^ to  produce
a unit of. output.
     .However, if the production process dictates fixed coefficients  (as
depicted by Q1FC in fig. C-7), then, given the new  factor prices,  the
isoquant-risocost solution occurs at a cost of ACp.  The  input  proportion
is unresponsive to factor prices, and the new average cost fully reflects
the  increase  in factor price.  If input substitution is  possible,  pro-
ducers are able to offset some of the cost increase caused by  employing
more offlX2 and less of X1 per unit of output.
     An increase in the price of one factor  causes  a greater increase
      AC2/ r°
        •21
      AC0/r'
                            Q1FC
                                                      QIFC
                         AC,/r| X?
    AC2/r',
AC0/rJ>
     Figure C-7.   Effects  on  unit  cost  of an  increase in factor price
                   variable coefficients vs.  fixed coefficients.
                                 269

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 in average cost if the production technology is  fixed coefficient
 (AC2) than with a variable coefficient process (AC^.  As shown  in
' figure C-8, the new product price faced by the consumer will  be  higher
 for a commodity produced according to fixed technical coefficients;
 therefore, final demand will be less under fixed coefficients (Q2) than
 under variable coefficients (Q-i).
      Moreover, in the case of variable coefficients, an increase in  the
 price of input X, has changed the rate at which  packaging factors  X-j  and
 X2 are employed in producing a unit of product;  that is, the  strategy
 has altered the rate and composition of solid waste generation associated
 with a unit of product.  Under fixed technical coefficients,  the amount
                                                    ACc
                                                     •AC,
                                                      .AC,
         Figure  C-8.   Effect on  consumer  demand  of an  increase  in  input
             prices:   fixed coefficients  vs.  variable  coefficients.
                                  270

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of -each packaging material  used per unit of product is unchanged, and
the effect of the strategy depends only on the responsiveness of consumer
demand to price changes.  With factor substitution, the generation of
solid waste depends not only on the response of the consumer sector but
also on the degree of factor substitutability.
     The effect on consumer product price (P) of a policy instrument that
changes the .cost of a packaging material may be symbolically derived
by recalling the expression in eq. 3 (dropping subscripts on P and Q):
Differentiating eq. 6 with respect to r-,  yields:
                     SP,     X
         a(M
l*r.    W +
     The first term in eq. 7, X,/Q, is a measure of the cost increase due
to the higher price of factor X-,.
     The term

                                   3XVQ
                                    3rl
(own-price response) is the slope of the function relating demand for X-,
per unit.qf output to its own price an'd the expression
                                   3(X1/Q)
                                rl ~TFj

represents the cost saving from using less of X-,  to produce a unit of
product.  The term
                                   a(X2/Q)
represents the amount by which the demand curve for factor X~ shifts
upward as the price of factor X-|  changes .(cross-price response) and the.
expression
                                    3(X2/Q)
                                 r9 —r-	
                                  <-   o IT
                                271

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 indicates the addition to unit cost from using more X2-   In the case of
 fixed technical coefficients, the second two terms in eq.  7 are zero;
 with variable coefficients,
measures the amount by which a factor price increase may be offset by
substitution of factors.
     Letting QQ and Q, denote product demand before and after the
increase in input price, the quantity of packaging input X, consumed
and entering solid waste has decreased by:
But (XI/Q).| may be expressed as
                                   3(X,/Q)
where the second term indicates the amount by which producers substitute
out of factor X,.  Substituting into (9):
                                                                   .   .
                                              dr,  (Q,)  .           00).

The first term represents the reduction in solid waste due to packaging
factor X, in the case of fixed coefficients.  The second term measures
the change in the amount of packaging factor X-,  consumed due to factor
substitution.  Since
                                9(X1/Q)
is negative, the reduction in the use of packaging input X,  is greater
in the case of factor substitution than in the case of fixed technical
coefficients.
     Similarly,  the following expression may be derived for the change
in use of packaging factor X?:
                                      3(X2/Q)
                              - Q,)	^	dr1  (Q-|)

                                 272

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Again, the first term is a measure  of  the  change  in the quantity of
packaging factor X2 entering solid  waste under  fixed  technicalcoefficients.
The second term indicates the change  in consumption of factor X2 due to
factor substitution.  However, the  cross-price  response
                              3(X2/Q)

is positive; therefore, the reduction  in the use  of X2 is  less  in  the
case of variable coefficients than  in  the  case  of fixed technical
coefficients.  Indeed, it is possible  for  the amount  of factor  X2
entering the solid waste stream to  increase if  factor substitution is
possible.
C.4.3.1  Estimation of Substitution Parameters
     The effectiveness in reducing  solid waste  generation  of a  packaging
strategy in the case of variable coefficients depends not  only  on  the
change'' in consumer 'demand (as in the case  of fixed coefficients) .but
also on the new optimum input proportions.  Both  the  input proportions
and the change in consumer demand are affected  by the magnitude of. the
own-price and cross-price parameters.   Estimates  of these  parameters
were developed for the packaging materials in each of 30  consumer  product
categories.  Packaging materials that  comprised an appreciable  share
(greater than 5 percent) of total packaging in  terms  of weight  (for
flexible packaging) and quantity (for rigid packaging) per dollar  of
consumer expenditure in each category  were selected for regression
analysis.  Each regression-equation included own  price, the price  of
other materials, and time (a proxy  for the influence  of other variables)...
as the explanatory variables.  Data collected over the 1958-70  period
(except for Beer and' Soft Drinks, for which aluminum  and  steel  data were
available only over the 1967-72 period)  afforded  13 time  series obser-
vations for the estimation of each  relationship,  thus constraining the
number of explanatory variables that could be included  in  each  relation
without seriously diminishing the power  of the  tests  used  to determine
the significance of the included explanatory variables.   The measures
of responsiveness of the use of a given  packaging material in producing
a given consumer product were estimated  from an equation  of the following
general form:
                                273

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                     X.         9
                  lnQ7= bo + £ bi  ln PI + bio1n *
                      M        I ~~ I

where:
             In = the natural  logarithm,
          X./Q  = use of input i  in producing a  unit of  consumer product A,
           1  A
                  measured in  kilograms of packaging per hundred dollars
                  (constant)  of consumer  expenditures,
     bg,...,b.|Q = parameters  to  be estimated,
             p. = price of input i,
             t  = time in years,
     The estimated own-price  and cross-price  coefficients permit calculation
of the effect on the packaging structure  and  average cost of production
of an increase in the cost of  the nine packaging materials.  One cautionary
remark needs to be made.  Based  on the historical  data,  the change in usage
of packaging materials in response to changes in relative prices of packr
aging materials have been estimated.   However, nonpackaging factors of
production may be substitutes  for packaging inputs.   For example, packaging
provides a marketing function; other forms of advertising may therefore
be substituted for packaging.   If the costs of the packaging inputs used
in producing a good for the consumer market increase, the producer may
find it more cost efficient to decrease packaging inputs in favor of
nonpackaging advertising.   The estimated  substitution coefficients woul
-------
              Figure C-9.  Production isoquant.
factors at a cost of ACQ.   After the packaging strategy  is  imposed,  X-,,  xi
units of the factors are employed at a cost of ACp.   The change  in  cost
(ACp - ACQ) may be separated into two components:   the isocost parallel
to ACn indicates how much more it would have cost  (AC,  - AC«)  to produce
                                                          11
a.unit of output if factors had been combined in amounts X,,  X2  at  the
initial prices; the distance between the AC« and AC,  isocosts  reflects
the increased payment to the factor X, when the packaging strategy  is
imposed (prices of nonpackaging factors are assumed to be constant).
That part of the cost change represented by AC,  -  ACQ depends  in part
on the degree of substitution to nonpackaging factors and prices of
                                275

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 those  factors and is not estimated in the model.  The AC2 - AC,  cost
 increase depends on the change in packaging prices due to a strategy
 and the change in usage of packaging factors; this component is  the
 measure of increased production cost estimated in the model.  There-
 fore,  the increase in cost of production (and product price) should
 be interpreted as a lower limit for goods produced according to  a
 variable coefficient technology.  The change in consumer demand  and
 the reduction in solid waste are likewise lower bound estimates.
       The equations in table C-2 include at least one significant price
 coefficient.  Several other equations, as well as alternative specifi-
 cations of these equations, were estimated but not reported because
 of the lack of any price coefficients of meaningful  significance.  The
 equations are estimated in log-log form, permitting  the coefficients
 to be  interpreted as elasticities (the estimated percentage change in
 the variable on the left-hand side occurring in response to a 1-percent
 change in the price variable whose coefficient is being considered,
 each being measured from its respective logarithmic  mean in the  data).
 The t-values are indicated in parentheses below their respective
 coefficients; the level of significance is indicated by asterisks as
 superscripts to the right of the coefficients.  R2 and the F-value due
 to regression are reported to the right of each equation; the former
 indicates the degree of fit of the estimated regression line to  the
 data points (R~ = 1, if perfect fit occurs) and the  latter indicates
 the significance of the set of explanatory variables taken as a  unit
 (all  equations except for the ones for Other Cleaning Supplies and
 Cosmetics and Hand Products have statistically significant sets  of
 explanatory variables).
       All  own-price coefficients have a negative sign, indicating that
 a 1-percent .change in the price of a given material  will result  in a
 percentage  change in its use as indicated by the coefficient but j_n_
 the opposite direction.  Similar interpretations apply to negative
 signs before cross-price coefficients (indicating complementarity);
 positive signs refer to movements in the same direction (indicating
 substitutability).   The symbols, are defined in table C-3; the estimated
equations are reported.in table C-2.
                                276

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          Table C-2.   Significant regression  results
         (t  values  in parentheses below  coefficients)
Caked foods
Yj • -927.323'"
(-12.32)
Diary Products
Y. • -36!;. B2.1"'
1
(-4.77?)
v •
Heat Prodjcts
Y? • -10C4.30!.'"
(-11.7/.I)
Fish Products
Yj • -1190.220'"
(-10.717)
(-12.C0.1)
Y, • -l?2fl. ?•!:'.'"
5 !
(-s. ?.-.)•;
Poultry prpiia'.ls
Y, = -1614.913
t
(-12.711)
Produce
(-13..113)
Y, - -718.915'"

(-7.C47)
Candy ar.d Ci'.ewirn G-J •

(-18.071)
Cereals, Flour, *nd ."jcsrini
Y? = -li-75.43?.—
(-5.0CO) '
Yj '• -566.2G3-"
(-6.447)
Other Foods
Y, ° -812.431
(-8.9H)
Yj • -839.532'"
(-6. 240)
Y . -E.44 KB'"

(-9.001)
Other Cleaning Supplies
i:i.r5 •= " 373.27;
•. ''' '" '.. .. (-1.703)
Pacla"ed Medkitio-s
YI i- -291.441'"
(-7.300)
Cos^'-tics enJ Hjr.d [Y?I-:'.S
Y9 ' -2^-?''2
(•O.f.69)
Shaving Predicts
Ye • -1931. 419"'
(-8.03-,)
Otl'.cr Tollclru-5
Yj • -1260. ICO'"
(-14.373)
Other Gentrol •I'.crc'^r, jitc .
Yj • -433.22'J'"
• . (-3.911)
PeslluMcs
Y? • 16S1.1C.""
(5.B70)

- 2.453'")^ <
(-3.041)

- 1.33')"X! •
(-3.001)


- «.245'"X5 t
(-3.813)

- 0.64.'X)
(-1.3:1)
(-2.9S7)
- 0.297X, •
(-0.4C3)

- 2.2'.:"X -
1
(-2.954)

(-2.607)
0 004* ' •

(-0.010)


(-2.431)
i
* 1.52i'X,
(1.844)'
- I.'K;-.-. t
(-I.B-;:)

LOOO-'-X, *
(-3.409)
• 0.22-lX2
(0.64-1)
0.12U,
6
(-0.607)

- 3.D23'XS »
(-1.945)

- 0.353'X, . «
(-1.75.4)

l.i, :<6
(-1.7 -.4)

1 c')'"X[, •
(-4.3^5)

- 2.574"'X5 •
(-4.373)

1.3C-j"XJ *
(-2.454)

- 2.7!;o<7
(-2.4.1)

123.53I»M10
(12.443)

49.387"«X]0
(4.848)


193.880**«I|()
(11.804)

0.511"Xj
(2.157)
(-3. 386)
0.477X?
(1.499) '

3.121"X,
5
(-3.C-17)
Ofl 10 I
. 1 JDA j
(1.608)
0.047>,
Z
(0.240)


(18.192)

0.212X2 •
(-0.442)
75.681— X)0
(6.134)

0.442*X? «
(2.202)
2.124««Xj •
(-2.523)
0 497««x »
7
(-3.105)

S0.773X1Q
(1.739)

3S.S88'"X,D
(7.448)

3.1WX, «
(-2.245)

H3.2C6"'X)(.
(6.054)

1C7.352'"X|0
(14.430)

57.496— X]()
(3.936)

218.544"'X];)
(-5.855)

)0 R2 •
(8.969) fKn •
111.514— X,0 R2 •
(6.313) FW09 •
72.921"*X.. R2 •
10
(9.139) F^^ •
j
R' •
FRIOR '

f. •
FRIGR

34.259X,Q R2 .
(0.685) FRECR •

R2 •
FKGR '

R2 •
FRIGR "

k2 •
FP.CGH "

R2 •
FREG. '

0.958
113.133

0.718
12.703


0.949
92.462

0.976
£-.'.0)3
0.9CO
72.3?t
C.«3
51.^:2

0 t*1*?

T. . '•'••>

c . s ^c
137.4-:=,
0.971

67.J16
,f

345. t37

0.907
60.72$
0.840
?7.259

0.96D
72.250
0.912
31.266
c.oto

71.905

0.292
2.001

0. 906
4E.O:.7

'0.674
6.198

0.951
96.779

0.9,66
141.841

; 0.630
8. SC3

0.911
50.972
NoLrr '  • - si ,;'i(H'V. «\ i"" iOi.'.
     •• - li-:'.!fl-.,!.t .'. tl-l. i ;..
   •'•••• - il.jnl'i.-.,i.l :l t'.r- '1 ,-...
                                  277

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   Table C-3.  Estimation of price elasticities of packaging materials
                        DESCRIPTION OF SYMBOLS
i  =  1,2, ...', 10              index for packaging material
                                 1  =  flexible  paper
                                 2  =  flexible  plastic
                                 3  =  flexible  steel
                                . 4  =  flexible  aluminum
                                 5  =  rigid paper
                                 6  =  rigid plastic
                                 7  =  glass
                                 8  =  rigid steel
                                 9  =  rigid aluminum
                               . 10  =  time  (in  years)
Y. = 1, ..., 4  =  natural  1'bgarithm  of tons of packaging material i
                   per dollar of personal  consumption expenditure on
                   given end use item
Y. = 5, ..., 9  =  natural  logarithm  of number of containers of
                 .  packaging material i  per dollar  of personal
                   consumption expenditure on  given end  use item
X. = 1	9  =  natural  logarithm  of price  of packaging material i

X. = 10     .    =  natural  logarithm  of time  (in years)
  C.4.3.2  Problems in Estimation

         Insignificant own-price and cross-price (substitution and comple-

 mentary) coefficients could have occurred as a result of any one of

 several estimation problems, many of which could not be empirically

 isolated.   In fewer than 10 instances, one of the following three problems
 arose:

         (a)  A spurious (logically unjustified) coefficient appeared
             significant;

         (b)  A significant coefficient appeared unreasonably large (leading

             to a suspicion of severe bias, even after including time as
             an explanatory variable);

         (c)  Within a consumer product category, one or more coefficients
             indicated statistically significant substitution of a given

             material  for others when its own price changed, without
             indicating a statistically significant own-price elasticity.

                                 278   :

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In each of the above three cases,  these estimates were  further  Investi-
gated and removed from the regression equations  whenever  other  significant
coefficients appeared in the same  equation;  in each  case, little  change
was generally observed in the magnitude, sign, and significance of  the other
coefficients.
       Estimation problems that might lead to either insignificant  or
extraneous estimates include the following.
       (a)  Problems of data quality:  In certain cases,  explained  elsewhere
in this report, no primary data were available on price and/or  quantity
measures for packaging materials and consumer products  as defined;  thus
approximations had to be made to form the necessary  indexes,  and
allocation strategies had to be derived to fill  in missing data cells.
       (b')  Problems of data quantity:   A maximum of 13 annual  observations
were"avariable for estimation within each equation  (only  6 were available
for Beer and Soft Drinks).  Construction of a highly elaborate  model was
restricted as a,result.  In nearly all  of the equations estimated,  the
Durbin-Watson statistic fell in a  range in which positive autocorrelation
  ,„;....;• \
could 'be Neither accepted nor rejected (acceptance of positive  autocorre-
lation would invalidate the use of ordinary least squares to  estimate
the desired coefficients).  Additional  data, providing the quality  of
such''data1 is acceptable, could serve to reduce  the  standard errors  of  the
estimated coefficients, thus increasing the power of the  significance
tests used: and likely resulting in a larger number  of significant
coefficients.
       (c)  Problems in level of aggregation:  The  manner in  which  the  data
were aggregated, and the level of aggregation,  while particularly
useful for certain purposes, may not have been  optimal  for purposes of
statistical estimation.  The latter requires that  certain homogeneity
properties (in terms of relative sizes of variances) be satisfied
before grouping occurs.  If these criteria are  not  followed,  substitutions
in response to shift in price variables may be  occurring  but  may  go
undetected unless they are between the categories  defined.
       (d)  Identification problems:  An assumption applied throughout
the estimating procedure was that no packaging  material supply  constraints
exist:  an industry wishinq to purchase a given packaging material  may
purchase as much or more as little as desired at a  given  price.  Price
variations were then assumed to result from variations in -supply prices

                                279

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 alone.  The 'estimating procedure did not allow the detection of supply
 constraints and thus price variations as a result of demand variations
 (demand variations being accounted for in the model by the use of time
 as a proxy for all nonprice variables affecting demand); own-price and
 cross-price elasticities of the wrong sign may appear whenever such
 constraints are not taken into account explicitly, particularly when-
 ever the magnitude of demand shifts1 exceed the magnitude of supply
 shifts over "the estimation 'period.
       (e)  Multicollinearity:  Observations from time series data are
 typically correlated to some degree; standard methods of statistical
 estimation require the explanatory variables to be uncorrelated, or
 only slightly so.  In certain of the regression equations, the
 correlation matrix indicated an unacceptable (greater than +_ 0.90)
 level- of correlation between pairs of supposedly independent explan-
 atory;'-variables; in these instances the equation was reestimated,
 dropping the variable of least empirical significance.  The result of
 such a procedure is to lower the standard error of the remaining
 coefficient at the expense of introducing some bias in its estimate.
       (f)  Time asymmetry:   Certain effects that occur continuously  over
 the data period are -irreversible; whereas the data indicate that the
 price of plastics has continuously declined over time and that its
 use has continuously increased, the use of glass has continuously
 decreased over time.  Without including the time variable, a signif-
 icant coefficient often appeared, indicating substitution of plastics
 for glass whenever the price of plastics fell.  Since much of this
substitution was'for safety purposes (a large share of which was later
captured by the nonprice variable time), taxation of plastics will
probably not result in a symmetric substitution of glass for plastics.
       (g)  Range-constraints:  The elasticity estimates hold only for
the range of price and quantity variations in the data; strategies to
reduce solid waste or to encourage recycling that imply a variation in
prices or quantities exceeding those in the data should not employ the
estimated coefficients.
    ;-:;(h)  Specification bias:   A small degree of specification bias
exists in' each of the reported coefficients.  The largest contributor
                                 280

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to such bias was removed upon the insertion of time as  an  explanatory
variable.  Eliminating cross-price variables,  to remove multicol linearity
among them, contributed to specification bias  in the remaining  price
coefficient, although such bias was noted to be fairly  small  in each case.
       C.4.4  Demand Elasticities
    '  • In order to translate changes in the price of a  consumer product
that result from imposition of a packaging strategy into changes  in  the
quantity of the product purchased by consumers, it is necessary to
obtain some knowledge of consumer demand for the product in question.
This required knowledge of the consumer demand curves may  be con-
veniently summarized by the construct of elasticity of  demand.
       The elasticity of demand is a measure of the responsiveness of
demand to a change in one of its determinants:  own price, prices of
other commodities, or income of buyers.  It is often expressed  as
the percentage change in the quantity demanded in response to a 1-per-
cent change in commodity price or other determinants.  Demand is
considered elastic, or responsive to price changes, if  the own  price
elasticity of demand coefficient is less than  -1 (e.g., -2.3).   This
implieS'i'that total expenditures (quantity times price)  will decrease
when the price increases.  If total expenditures increase  with  a  price
increase; the elasticity coefficient is greater than -1 (e.g.,  -0.7)
and demand is termed inelastic.  If the elasticity coefficient  is equal
to -1, the elasticity is termed unitary, and there is no change in
total expenditures as prices change.
       In the general theory of consumer demand, price  elasticity is
higher for the more narrowly defined product.   A narrowly  defined
product has many close substitutes; hence, consumers will  increase
their purchases of these substitutes as prices of the product in
question rise.  In addition, products whose purchases constitute
large portions of consumers' budgets tend to be more price elastic
than those that constitute a smaller fraction  of the budget.
       In order to estimate price elasticities of demand,  it is
neccessary to obtain data on quantities of the product  purchased at
various prices.  Data on prices are readily available for  the products
used in this study.  However, data are available only on product
expenditures and not on quantities sold.  This available information
                                281

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 can  be  used to calculate expenditure elasticities directly (percent
 change  in expenditures divided by percent change in price) but not
 price elasticities.  Fortunately, price elasticities can be obtained
 from expenditure elasticities, as shown by the following algebraic
 manipulations.
     .'-  Let
       '                                      dO   P
           n  = price elasticity of demand = -ffi • ^ ,

           5  = expenditure elasticity of demand = -g* • p^

where P =, price and Q = quantity.
Since dPQ.= ,RdQ +. QdP,
                      PdQ   P  .  QdP   P       ,  ,
                . V= ~dP   PQ+  dP * PQ= > + ]

Therefore, the price elasticity of demand equals the expenditure
elasticity of demand minus 1.  The approach followed for this study was
to estimate the expenditure elasticities of demand for each of the con-
sumer products under consideration and to obtain the price elasticities
of demand by subtracting one from this number.
        In estimating the expenditure elasticities, expenditures per capita
in the United States were hypothesized to be a function of product price
and disposable personal  income per capita.  Additional explanatory
variables, such as prices of other products and measures of shifts in
consumer tastes, were not included in these analyses, since it was
felt that the partial equilibrium model described above would be
adequate for this study.
       A price index was developed for each of the consumer products and
expressed in real terms by dividing by the consumer price index for the
year in question.  The income variable was also expressed in real  terms
by dividing by the GNP implicit price deflator for personal consumption
expenditures.  Fourteen observations were available for each product,
for the years 1958-71.
       Various functional forms of the equations were estimated, but the
elasticities reported below were  obtained from ordinary least squares
                                 282

-------
estimates of a double logarithmic'specification  that  provides a constant
expenditure elasticity.*  This  type  of specification  is frequently used
                    ^-•i         ,
in consumer'demand studies.   It was  selected  for this  study  since an
analysis of alternative linear, specifications  indicated that, for most
commodities, the price, elasticities  of expenditure were relatively
constant throughout the period  for which  data  are available.
       In the context of this study, it is  important  to determine whether
the estimated price elasticity  of demand  is statistically  different from
zero.  Since n  = c  - 1,  a  test of  the. null  hypothesis that n  = 0 is
equivalent to the test that  5  =1.   The  results reported  below were
developed from the appropriate  test  of the  expenditure elasticity.
       The results of the estimating procedure are  shown  in  table C-4.
As discussed above, E = logarithm .of expenditures per capita, P = logarithm
of relative prices, and I  =  logarithm of  income. The coefficient of
                             2
determination is denoted by  R .
       The estimated price elasticities for Beer and  Soft  Drinks were
obtained from a previous RTI study  (ref.  5).   These elasticities  were
estimated directly from quantity data on consumption and  included an
independent variable of the changing age distribution of  the population
to represent variations in consumer tastes.  The estimated price
elasticities for both of these products is  -0.2.
       C.4.5  Product Prices, Consumer Expenditures,  and  Consumer Surplus
       Consumer expenditures in 1970 on each  of the 30 consumer products,
prior to the imposition of a packaging mechanism, are shown  in  table  C-5..
       The imposition of a mechanism will change the cost and  structure
of packaging as discussed in section C.4.3.  Changes in product prices
are obtained from the revised packaging cost  structure.  Revised  consumer
expenditures are determined by applying the estimated demand elasticities
to the calculated price change.
       Loss in- cd'nsumer surplus is  calculated by estimating  consumer
       *Letting E and I designate expenditures and income, respectively, the
equations were.estimated in the following form:   log E = SQ + b^  log P +
b2 log I.  In this specification, £  = ^~ / p- = d~7og~P = V
Therefore, the (constant) price elasticity of expenditure can be obtained
directly from the estimated regression coefficient of the logarithm of
the price.
                                283

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                 Table C-4.   Demand elasticities
  Consumer product
Estimated equation
  Baked Goods                 E* =
  Dairy Products               E =
  Frozen Koods                 E =
 ;,;Fresh and  Cured Meat         E =
•...Fresh .and  Cured Fish
      and Seafood             E =
  Fresh and  Cured Poultry      E =
  Produce                     E =
  Distilled  Spirits           . E =
,  Wine                         E =
  Prepared Beverages           E =
  Candy and  Chewing Gum        E =
  Canned  Foods                 E =
  Cereals, Flour, and
     Macaroni                 E =
  Pet Foods                    E =
  Tobacco                     E =
  Other Foods   •  .             E =
  Soaps and  Detergents         E =
  Other Cleaning  Supplies      E =
  Pesticides                   E =
 Other Household
   •  Supplies                 E =
 .Packaged dedications         E =
  Oral  Hygiene Products        E =
  Cosmetics  and Hand Products  E =
  Hair Products                E =
 Shaving Products             E =
 'Other Beauty Aids   •        E =
, .Other Health Aids           E =
 Othar General  Merchandise   E =
   -2.78 +0.04p*-0.05.1*    0.35     -0.96
    5.04 -1.65p -0.981      0.93     -2.65
  -25.15 +0.82p +2.701      0.90     -0.181
   -2.82 -0.31p.-H).081      0.40     -1.31

   -9.64 -1.79p +0.471      0.55     -2.79
   -8.06 -0.09p +0.491      0.90     -1.09
   -1.67 -0.43p -0.171      0.92     -1.43
   -8.76 +0.48p +0.681      0.96     -0.52
  -17.53 +0.93p +1.551      0.85     -0.07t
   -0.72 -0.4Gp -0.441      0.91      -1.46
   -3.32 -1.21p -0.111      0.97     -2.21
   -2.08 -0.97p -0.181      0.43     -1.97

   -4.28 +0.14p -0.031      0.14     -0.86
  -13.52 -0.82p +1.021      0.99     -1.82
   -4.63 -0.65p +0.201      0.08     -1.65
   -2.83 -0.17p -0.071      0.19     -1.17
   -9.57 +0.46p +0.601      0.74     -0.54t
    1.59 -5.50p -0.881      0.26     -6.50+
    2.17 -2.31p -1.181      0.91 .     -3.31

   10.19 -3.07p +0.721      0.91      -4.07
  -10.52 -0.31p +0.711      0.98     -1.31
  -15.81 +0.36p +1.271      0.91      -0.64t
  -16.16 -1.07p +1.341      0.97     -2.07
  -31.38 +1.14p +3.301      0.95     0.14t
  -17.38 -0.66p +1.441      0.98     -1.66
  -20.38 -2.53p +1.771      0.99      -3.53
   -5.38 +0.77p +0.151      0.40      -0.23t
  -12.59 +0.67p  +1.571      0.99      -0.33t
     ..* E. is natural logarithm of personal  consumption  expenditures  per capita
 1967 dollars; p is the natural logarithm of the price  index  for the consumer
 products (1967 = 100) divided by the consumer price  index  (1967 =  100);.!  is
 -the natural logarithm of personal income per capita  in 1967  dollars.
      t Not statistically different from zero at 5-percent  level.   For purposes
 of this study, demand was assumed to be perfectly  inelastic  (n   =  0).
      Source:   Research Triangle  Institute.
                                   284

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Table C-5.   Consumer expenditures  by consumer product category, 1970
                       (million  1967 dollars)
Consumer product ' "
Baked Goods .
Dairy Products
Frozen Foods
Fres'h and Cured Meat
Fresh and Cured Fish and Seafood
Fresh and Cured Poultry
Produce •
Distilled Spirits
Wine
Beer
Soft Drinks
Prepared Beverages
Candy and Chewing Gum
Canned Foods
Cereals, Flour, and Macaroni
Pet Foods
Tobacco Products
Other Foods
Soaps and Detergents
Other Cleaning Supplies
Pesticides
Other Household Supplies
Packaged Medications
Oral Hygiene Products
Cosmetics and Hand Products
Hair Products
Shaving Products
Other Beauty Aids
Other Health Aids
Other General Merchandise
Subtotal
Other services
Total

$ 8,841
12,682
5,525
22,807
525
3,397
10,267
7,061
1 ,289
6,279
3,149
2,763
2,840
6,148
2,218
1,031
9,094
6,789
1,655
946
150
2,454
1,603
693
888
1,219
625
476
3,161
191,037
317,612
215,317
$ 532.929
      Source:  U.S.  Department of Commerce, Supermarketing Magazine.
                               285

-------
surplus before and after the imposition of a strategy.  The loss depends
on the magnitude of the price change and the elasticity of demand.   As
indicated in section C.4.3, the increase in consumer price due to a
packaging strategy is a lower bound estimate of the true price change.
Therefore, the loss in consumer surplus must be interpreted as a minimum
estimate of the loss in consumer welfare.
     C.4.6  Natural Resource Consumption
     Natural resource consumption is calculated by applying a fixed set
of resource coefficients to each packaging material.  The coefficients
used in the model are shown in table C-6.
C.5  Programmed Solution
     The programmed solution of the packaging model presented is explained
below.  A description of each table of the computer printout is provided
along with a specification of the intermediate calculations.
     C.5.1  Input Data
     The program accepts as input data the following unique information
for each of 23 packaging materials (table C-7):
     1)   A linear demand function for recycled materials:
                       DPR1 = a. - b.Q.                            (13)
where
     DPR. = demand price of recycled material used in packaging materials i
       a. = intercept (input data), dollars per tonne
       b.j = slope (input data), dollars per tonne
       Q.J = proportion of packaging material i produced from material
            recycled from postconsumer waste.
     The demand curves for recycled materials were developed from the
assumption that if postconsumer wastes were available to the producers
at prices equal to or less than those of virgin materials for which
they could substitute, then they would be purchased.  Therefore, the
demand curve for recycled materials is, in addition, a specification of
the current prices paid for the virgin materials used in producing
package i.  The area under the demand curve is a measure of the
average cost of using virgin raw materials in producing package i.
     2)    A technical  limit (S.) on the proportion of recycled
                                286

-------
          Table  C-6.   Natural  resource coefficients
Packaging Material
Natural Resource Inputs per Tonne of
       Packaging Material
     Paper
     Plastics
     Glass
      Steel
      Aluminum
 Raw materials
   Wood pulp                  0.668
   Waste paper                0.278
   Chlorine                   0.013
   Caustic                    0.015
   Soda ash                   0.008
   Sodium sulfate             0.033
   Lime                       0.016
 Energy (equiv. kUh)          2,450
 Raw materials
   NLG feed stocks            1.210
   Field condensates          0.071
   Refinery feed stocks       0.741
 Energy (equiv. kWh)          3,235
 Raw materials                      ;
   Glass sand                 0.667
   Limestone                  0.218
   Soda ash                   0.217
   Feldspar                   0.076 -
   Prepared saltcake          0.001
   Water for  dust  control     0.005
   Home cullet                0.250
 Energy (equiv. kWh)          1,331
 Raw materials
    Iron ore and agglomerates  0.986
   Scrap                      0.501
   Coke                       0.396
    Fluxes                     0.227
   Mill cinder and scale      0.028
  Energy  Uquiv. kllh)          2,581
  Raw  materials
    Bauxite                   4,388
    Lime makeup               0.119
    Soda  ash makeup           0.483
    Petroleum  coke             0.510
    Pitch                      0.164
    Cryolite                   0.041
   Aluminum trifluoride       0.024
  Energy  (equiv. kWh)          17,152
  Source:   Raw materials  coefficients provided by EPA or developed by Research
           Triangle  Institute  fron data  in Census of Manufactures; energy
  •:.-.     .  coefficients developed by'Research Triangle Institufe~from data in
           Census  of Manufactures.  All  coefficients represent major direct
  '••:•'.      '. requirement;, for materials production and package fabrication.
                                  287

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              Table C-7.  Packaging materials
  1.      Converting paper  (26412, 26415)
  2.      Bag  paper         (2431)
  3.      Glassine          (2643)
  4.      Boxboard          (2651, 2652, 2654, 2655)
  5.      Paper closures    (26451/81)
  6.      Cellophane        (2821)
  7.      Polyethylene      (2821)
  8.      Polypropylene     (2821)
  9.      Plastic sheet    -(2821)
 10.      Polystyrene and other thermoformed (2821)
 11.      Plastic-closures  (30794/71)
 12.      Plastic bottles   (3079)
 13.      Plastic tubes, cups, jars, boxes, baskets, foams (3079)
 14.      Glass jars        (3221)
 15.      Glass. refillable  bottles (3221)
 16.      Glass' :nonref ill able bottles (3221)
 17.      Steel cans        (3411)
 18.      Aerosol cans      (3411)
 19.      Metal closures    (34616, 34617)
 20.      Aluminum foil     (3352)
 21.      Aluminum plates   (3352)
 22.      Aluminum cans     (3411)
 23.      Collapsible tubes (3496)

materials that may be used in the production of package material i.
         3)   A linear function specifying supply prices of the recycled
             materials:
                        . SPR.  = c. + d^S.Q.)
where
             SPR.J  ? supply price, of recycled materials used in
                    packaging material i      .
               c.  = intercept (input data), dollars per tonne
               d.  = slope (input data), dollars per tonne
                                288

-------
             S.Q.  = proportion of packaging  material  1  that  could  be
                    produced from the amount of the  recycled material
                    supplied (Q..) multiplied by the  technological
                    limit on the use of recycled materials.
        4)   A policy instrument imposed on  packaging material  i:
             a)  A tax per tonne on packaging (t^)
             b)  A tax per unit on rigid packaging  (C.)
             c)  A tax per tonne on the virgin materials  used  to produce
                 packaging materials (Aa.)
             d)  A requirement to use a minimum amount  (r^)  of recycled
                 materials.
        Strategies may be applied in combination on  each  packaging
material and the values ti, Ci, Aa.., ri may  be unique to  each  material.
        In addition, the following base year (1970)  data  are taken as
input data:
        1)   Q; a 23 x 30 matrix of elements g,., (i  =  1, ...,23;
                                              I J
j = 1,  ..., 30) where g. . is the initial amount (tonnes)  of  packaging
                        ' J
material i used in consumer product j.
        2)   V; a 23 x 30 matrix of elements v.. where  v.. is  the  initial
                                              I J        I J
value (1967 dollars) of packaging material  i used in consumer  product  j.
        3)   V/Q; a 2.3 x 30 matrix of elements (v^/g^)  indicating the
initial  cost of packaging material i used in consumer product  j.
        4)   PCE; a 30 x 1 vector of elements (pee.)  where pee- is the
                                                  J            J
initial  expenditure (1967 dollars) on consumer product  j.
  .    .5)   Q/PCE; at 23 x 30 matrix of elements (9ij/PcO.
        6)   V/PCE; a 23 x 30 matrix of elements (v,,/pce-).
                                                   I J    J
        7)   x..;  a 23 x 30 matrix of elements (x,.)  where x.. is  the
              I J                                 ' J          ' J
number of containers produced from a tonne  of material  (x,.  =  0 for
flexible packaging).
        C.5.2  Use and Cost of Packaging Materials
        It is assumed that recycled materials will  be employed to  the
technical limit by producers who are willing to pay  more  for the
recycled materials than the supply price they face.   In figure C-10,
the price willingly paid for recycled materials (DPR^ curve) is greater
than the price at which recycled materials  may be purchased  (SPR.)
                                289

-------
                  R:
DPR;
                                              SPR:
                                                       Qi
                                              1.0
      *  •"  -.Figure C-10.  Hypothetical market for recycled materials,
in the"prb"duction of Q- units of packaging material i.  The horizontal
axis (Q.) is expressed in terms of share of production; therefore
the result depicted indicates that recycled materials will be employed
to the technical limit (S.) in producing Q. percent of packaging i.
                   0
        The value 0  may be determined by solving for the intersection
of the demand for recycled materials (1) and the supply price function (2)
The proportion of packaging material i that will contain recycled
materials is therefore,
                        .TS-7
                                   0 < Q° < 1 ;
                                 (15)
and the share of recycled materials used is S.Q,  , the share of virgin
materials is (1 - S.Q°.) .
        As indicated previously, the demand curve for recycled materials
is, at the same time, a specification of the purchase prices of virgin
materials.  The area under the DPR. curve (A + B + C) would therefore
measure the average cost of using only virgin materials in producing
packaging material  i.
                                 290

-------
                      J
       In the example in  figure C-10, Q| of production employs recycled
materials to the limit S^.  The supply curve specifies the prices at
which the marginal  units  of recycled materials may be purchased, and
the area under the  SPR. curve to the point Q.T represents the cost for
                                     0
recycled materials  used in  producing Q. proportion of output (area A).
                                                      0
Area A + B (the area under  the demand curve to output QV) represents the
cost of the raw materials used in producing Q..   The cost of materials
                                                        0
(which are all; virgin) used introducing the output 1 - QV is represented
by area C.  The initial average cost of materials used in production
(R..) may be calculated as:

  R? --S,   /Ql[c1  * d/^.q,)]  dQ(  + (1  - S,)  f "l  (a(  - b,Q,J  dQ(
                                                                 (16)
       Two of the packaging  strategies affect the cost and usage of raw
materials.  A tax on virgin  materials  (Aa.) will shift the demand function
,for recycled materials  (and  the  purchase prices of virgin materials) by
a. parallel amount. .equal  to Aa,.   The revised share of recycled materials
i s :
                   ,     a.  +  Aa.  - C.
                  OS  =
                  qb
                              .
                          .  +  d.
and the revised cost of materials  is  calculated as:
                                      -v/;!
                                                                 (18)
       A regulation requiring :the  use of a minimum proportion (r.) of
recycled materials will  affect  the cost of raw materials used.  It is
                               291

-------
  assumed::that  the  regulation  imposes a requirement that is equal to
  or less  than  'the  technological  limit  (S.).  therefore, firms using
  recycled materials  prior  to  the  imposition of the strategy will hot
  be a'ffected by  the  strategy;  those using only virgin materials prior
  to the  regulation will" employ  recycled materials according to the
  requirement.  The' revised usage  of recycled materials will be:

 :                  qjs.'f (1  - Q°) r.,                                 '(19)

 and the  revised cost of materials:                                    '

                °
i "'v/
               fl
                                                                        (19)
        'Usage : of "virgin materials and cost of raw materials are calculated
 for:each of -23 packaging materials.  For display purposes, the 23 materials
 have 'been' aggregated to the 9 summary materials used throughout the'study
 by weighing the cost calculations by the 1970 consumption of the materials.
       C . 5 . 3  Rel a tive_ Change in Cost of Packagi ng Materials
       The change in price (iP-.) of each of the 23 packaging materials
used in packaging product j is  the sum effect of the four strategies.
       The change in price due  to a tax on virgin materials is the change
in raw materials costs calculated dbove (P..  - R . ) .   The  change in price
                                                                  20
due to a regulation was  also calculated in the previous  section (Ri  -  R^).
A tax on. -packaging directly will  increase the package price by the amount
of the tax (t.).  The change in price per tonne of a packaging material
is calculated by multiplying each element (*.•)  of the X matrix by the
amount of the container  tax (c,)-  The elements  x . , indicate the
                              I                   1 J
average number of containers; to package product j  produced from a tonne
of material,   c^ . =-.Xj .c. is the change in price per tonne due to a
container tax.
     The total price change may then be calculated as:

-------
                °  - R°) MR* - R°)Vt, + C. .
 and the  relative  change  in cost as:
 These  elements  in  eq.  21 define a 23 x 30 matrix.  The 23 packaging
 materials  are aggregated to  the summary 9 materials for subsequent
 analysis by  weighting  the  relative cost change by the 1970 usage of
 materials  within each  of the  30 consumer products (table C-8).
        C.5.4 Revised  Packaging Coefficients
        The structure of packaging is summarized by the coefficients that
 indicate the usage of  materials (by weight) per unit of production
 (measured  in constant  dollar  expenditures).  The imposition of a
 strategy that affects  prices  of the packaging materials may alter the
 structure  of packaging.  Estimates of the responsiveness of materials
 usage  to changes in relative  prices were summarized in section C.4.3.
                                L.
 These  elasticity coefficients  (b — ) indicate the percentage change in
 the  use of a material  (k = 1,  ...,9) used in packaging a product
 (j = 1, ..., 3.0) given a 1 percent change in own price or the price
 of another packaging input (  i = i,..., 9).  The relative change in
 the  structural  coefficients  (table C-9) are therefore calculated as:
             Aq. ./pee.
               LJ	J   _
The revised structural  coefficients are determined from the initial
input structure and the relative change in structure.
       C.5.5  Revised Cost of Production
       The change in price of the packaging material  due to a policy
instrument(s) multiplied by the revised use of the material (weight) per
unit of production (measured in constant dollar expenditures) provides
estimates of the change in the average cost of production in table C-10.
The increase in average cost of production—given the assumptions of a

                                293

-------
Table C-8.  Relative change in cost of packaging materials

t
2
3
q
5
6
7
e
9

1
2
S
4
5
6
7
a
9

t








1
0.0929
0.0157
: 0.0261
0,0202
0.0126
0,0
0.0
0.0009
0.0164
11
0,1026
0.0
0,0261
0,0
o.o'iae
0,0
0, 1097
0,0390
0,0282
21
0,0
0.0
0.0263
0.0
0.0
0.0
0,1052
0,0
0,0
2
O.o7ao
0.0176
0.0261
6.0202
0.0428
0.0137
0. H94
0.0233
•o.o
12
0.1026
0.0
0.0261
0.0202
0.0428
0.0137
O.I 121
0.0^90 -
0.026U
22
0.0879
0.0
0.0261
0.0
0,0'I26
0.0137
0.1056
0.0
0.0
I
0.0929
0,0159
0.0261
0.0202
0.0428
0.0
0.0
0.0011
0.0164
11
0,0928
0.0142
0.0
0,0202
0.0428
0.0
0.0
0.0
0.0
23
0.0860
0.0
0.0261
0.0202
0.0
0.0137
0.1045
0.0
0.0056
4
0.0929
0.0182
0.0261
0.0202
0.0428
0.0
0.0
0.0
0.0
14
0.0
0.0
0.0263
0,0
0.0428
0.0
0.1128
0.0390
0.0282
24
0.0879
0.0
0.0263
0.0202
0.0
0.0117
0.1046
0.0
0.0056
5
0.0929
0.0183
0.0261
0.0202
0.0428
0.0
0.0
0.0
0.0
15
0.0693
0.0169
0.0
0.0
0.0428
0.0
0.0
0.0
0.0
25
0.0879
0.0
0.026'3
0.0
0.0
0.0137
0.1036
0.0
0.0056
•"'• 6
.0.0929
0.0162
0.0241 .
0.02C2
O.OtcS
0.0
•0.0.
0.0
0.0
16"
0.1026
0.0
0.02*3
0.0202
0.0
0.0
0.0
0.0390
0.0103
26
0.0879
0.0
0.0263
0.0
0.0
O.OV37
0.1038
0.0
0.0
7
0.0929
0.0167
0.0
0,0
0.0426
0.0
0,0
0,0
0,0
17
0.079J
0,0134
0.0
0.0202
0, O'l28
0.0
0.0
0.0
0,0
27
0,0879
0.0
0,0263
0,0
0.0
0.0117
0.1038
0.0
0.0056
6
0.1026
•• o.o
0.0
: 0.0
- 0.0«28
0.0
0.1010
0.0
0.0
IP
0.095«
0.0136
0.0263
. 0.0202
0.0«28
0.0345
a. 1 I""
0.02?9
0.01M
2«
0.0879
0.0
0.0263
0.0202
0.0128
0.0137
0.1038
0.0
0.0
:9
0.0
0.0
0.0
0.0
0,0
0.0
0,1010
0,0
0.0
19
0.0680
0.0
0,0
0.0202
0,0426
0,0117
0,0
0,0
0.0
29
0,0679
0,0
0,0263
0.0202
0,0426
0,0117
0.1044
0.0
0,0
_
to
0.0
0,0
0,0263
0.0202
0.0426
0,0
0,1032
0.0390
0.0262
20
0,0660
0,0
0.026S
0,0
0,0478
0,0137
0,1054
0,0
0.0
30
0,0906
0.012*
0,0263
0.0202
0,0428
0,0364
0.1009
0.0379
0.0136

-------
Table C-9.  Relative change in the structural coefficients
1
0.0
0.0
0,0
OtO
0.1051
0,0
0,0
0,0
0,0
it
0.0
0,0
0,0
0.0
0,0
0.0
0.0
0.0
0,0 .
21
0,0
0,0
0.0
0.0
0,0
0.0
0.289T
0.0
0.0
2
0.0996
0.0
0.0
0.0
0.0
0.0
0.0
o.o
0.0
12
0.0
0.0
0.0
0.0
0.0
0. 0
0.0
0.0
0.0
22
0.0
0 .0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3
0.0
0.0
0.0
0.0
0.0
0,0
0.0
0.0
0.0
13
0.0460
0.0
0.0
0.0
0,0
0.0
0,0
o.c
0.0
23
0.0346
0.0
0,0
0.0
0.0
0.0
0.0
0.0
0.0
a
0.0
0.1617
0.0
0.0
0.0
0.0
0.0
o.o
0.0
in
0.0
0.0
0.0
0.0
0.0
0.0
0.0
C ,0
c.:
20
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0,0
0.0
5
0.0562
o.ieia
.0.0
0.0
0.0906
0.0
0.0
O.fl
0.0
15
0.0
0.1365
0.0
0.0
0.0169
0.0
0.0
0.0
0.0
25
0.0
0.0
0.0
0.0
0.0
0.0
0.0
o.o
0.0179
6
0.0
0.3027
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1*
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
26
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
7
0.0
0,1909
0,0
0.0
0.0502
0.0
0.0
0,0
0,0
17
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0,0
0.0
27
0.0
0.0
0.0
0.0
0,0
0.0
0.0
0,0
0.0
fl
0.0
0.0
0.0
0.0
0.0
0.0
0-0
0.0
0.0
18
0.0<>«2
0.0
o.o
0.0
0.0908
0.0
0.0568
0.0
0.0
28
0.0
0.0
o.o
0.0
0.1101
0.0
0.0
0.0
0.0
9
o.o
0.0
o.o
o.o
o.o
0.0
0,0
o.o
o.o
19
0.0
0.0
o.o
0.0
0,0
0,0
0,0
o.o
0,0
29
0.0
0,0
0.0
0.0
0,0
o.o
0,0
o.o
0,0
10
0,0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
20
o.o
o.o
0.0
0,0
0.129J
0.0
0,0
0.0
0.0
30
0.0
0,0
0.0160
0.0
0.0
o.o
0.0
0.0
0.0

-------
                                    Table  C-10.   Change  in average  cost  of packaging
cr>

1
z
5
4
3
6
7
e
9

1
2
3
a
s
6
7
8
9

I
2
3
a
3
6
7
e
9
J
0,0005
0,0003
0,0000
0,0000
0.0009
0,0
0,0
0,0000
0,0001
it
0,0002
0,0
0,0003
0,0
0,0005
0,0
0,0226
O.OObO
0,0007
21
0,0
0,0
0.0001
0,0
0,0
0,0
0,0005
0.0
0.0
2
0,0005
0.0001
0.0000
0.0000
0.0012
0.0000
0.0000
o.oooo
0.0
12
0.0003
0.0
0.0000
o.oooo
0.0000
0.0000
0.0067
0.0012
0.0000
?2
0.0001
0.0
0.0000
0.0
0.0012
0.0002
0.0002
0.0
0.0
3
0,0005
0.0002
0.0000
0.0001
0.0009
0.0
0.0
o.nooo
0.0001
13
0.0006
o.ooos
0.0
0.0000
0.0009
0.0
0.0
0.0
0.0
33
O.OOOK
0.0
0.0001
0.0000
0,0
O.COOl
0.0031
0,0
0.0001
a
0,0006
0.0000
0.0000
0.0000
0.0008
0.0
0.0
0.0
0.0
la
0.0
0.0
0.0000
0.0
0.0004
0.0
0.0033
0.0081
0.0002
2(1
0.0005
0.0
0.0001
0.0000
o.n
0.0001
0.0031
0.0
0.0003
5
8.0005
0.0006
0.0000
0.0000
0.0007
0.0
0.1
o.n
0.0
15
0.0005
0.0001
o.n
0.0
O.OOOq
0.0
o.n
0.0
0.0
25
O.OOA5
0.0
0.0001
0.0
0.0
O.noos
0.0033
0.0
0.0000
6
0.0005
0.0000
0,0000
o.oooo
0.0007
0.0
0.0
0.0
0.0
16
0.0002 .
0.0
O.OOfll
0.0001
0.0
0.0
0.0
0.0055
0,0000
26
0.0005
0.0
0.0001
0.0
0.0
0.0004
0.0030
0.0
0.0
7
o.ooos
0.0002
0.0
0.0
0,0008
0.0
0.0
0,0
0,0
17
0.0002
0,0001
0.0
0.0000
0.0003
0,0
0,0
0,0
0,0
27
o.ooos
0.0
0.0001
0.0
0.0
o.oooa
0.0030
0,0
0,0000
8
0.000%
0.0
0.0
b.o
0.0005
o.n
0-.0015
0.0
O.n
IB
0.0003
o.noot
o.oooo
0.0001
0.0008
0.0004
0.0039
0.0002
0.0000
2R
0.0005 .
0.0
0.0001
o.oooo
0.0086
0.0004
0.0030
0.0
0.0
9
0.0
o.o
0.0
o.o
0.0
o.o
0.0004
0.0
o.o
19
0,0005
o.o
o.o
0,0000
0.006Q
0,0007
o.o
o.o
0,0
29
0.0005
o.o
0.0001
0,0000
0,0015
0,0001
0.0033
0.0
0.0
10
0,0
0.0
0.0006
o.oooo
o.ooos
0.0
0.0060
0.0029
0.0006
20
0.0004
0.0
o.ooot
0.0
o.ooos
o.ooos
0.0002
0.0
0.0
30
o.ooot
o.oooo
0.0000
o.oooo
0.0001
0.0000
0.0000
0,0001
0.0000

-------
linear homogeneous production function and competitive product markets—is
equal to the increase in product price.  Summing each column in table C-10 ,
therefore, is a measure of the percentage change in the price of the
product.  Using the price elasticities of consumer demand estimated in
section C.4.4, revised personal  consumption may be derived.
       C.5.6  Base Line Data
       Prior to the imposition of a strategy, solid waste generation,
resource requirements and expenditures for consumer goods assume the
value of 1970 observations.  The data collection for packaging materials
used (all assumed to be discarded to solid waste) and expenditures for
consumer goods was discussed in appendix A.  Natural resource consumption
energy requirements, and employment requirements were calculated by
applying a fixed set of coefficients to the packaging materials usage.
       C.5.7  Impact of the Packaging Strategy
       The estimate of revised consumption (based on demand elasticities
and change in product price) multiplied by the revised structure of
packaging provides a measure of the quantitites of each packaging material
conscrrd h
-------
                                        Table C-11.  Revised quantity  of  packaging
                                                      (Thousand.tonnes)
ro
«3
oo

1
2
5
4
s
6
7
6
9

1
2
3
4
5
6
7
8
9

1
2
3

-------
                                               Table C-12.   Revised consumption
ro
UD
CONSUMER
PRODUCT

t
2
3
4
5
6
7
8
9
10
11
12
13
H
15
16
17
16
1'
20
21
22
23
24
25
26
27
26
29
30
TOTALS
INITIAL
CONSUMPTION
(000000$)
efi'ij . 137
12681.566
5530.805
22806.973
525.423
3396.680
10267.406
7 0 6 0 . 9 ') 1
1288.774
627<5. 152
3148.740
2762. 724
2840. 156
6147,801
2217.631
1031.488
9093.953
6789.086
1654.716
946.208
149.912
2454.321
1603.281
693.458
888.053
1218.750
625,244
476,449
3160.810
191036.688
3176H.563
REVISED
CONSUMPTION
CCNSTfOOOOOOl)
8*26.375
12616,707
5524.805
22764^434
523.502
3391,850
1 0 2 'l 5 . 2 5 8
7051 .836
12flfl.774
626.5,848
3130.313
2726,052
2827,337
6003,137
2215.732
1020.493
9005,020
67
-------
 a strategy  on  solid waste depends solely on the change in product
 consumption.   If  demand  is perfectly  inelastic, then a strategy will
 affect  solid waste only  if input substitution  is possible.
        Revised consumption in constant dollars (table C-12) is
 determined  from the demand elasticities and the percent change in
 product price.  The demand elasticities indicate the percent change
 in  quantity demanded  in  response to a 1 percent change in price.  The
 revised constant  dollar  expenditure column therefore represents the
 change  in the  amount  purchased  (measured in initial prices), but does
 not reflect the higher prices consumers pay.   Revised consumption in
 current dollars incorporates the price change,  it may be shown that
 the price elasticity  of  expenditures  (HP) is equal to the price
 elasticity  of  demand  (nR) plus  1.
                         n£ = nD + 1                             (25)

 Revised expenditures  in  current dollars were calculated using the
 identity in eq. 25, the  estimated demand elasticities, and the calculated
 price change.
        Consumer surplus  was discussed in chapter 4, section 4.3.2.1.
 Loss in  consumer  surplus is a cost to society of the packaging strategy.
 The  loss in consumer  surplus is calculated as:
                                                                 (26)
pcej
M
\ p /
\ j/
(,
dPj \
n n " ~D"~
D PJ/
where P. is the price of cons^ier product j.

                             REFERENCES
1.   Arsen'Darnay and William E.  Franklin.   Salvage Markets fqr
          Material in Sol id Haste.   Midwest Research Institute, Kansas
          City, Mo. for"Urs~.~~Erivironmental  Protection Agency.   EPA No.
          SW-29c.  Washington, D.C.:   U.S.  Government Printing Office,
          1972, p. 83.
2.   S. H. Abrams, Jr., Personal  communication.
3.   Darnay and Franklin.   Salvage  Markets, p.  50.
4.   P. R. Atkins.  "Recycling Can  Cut Energy Demand Dramatically."
          Engineering and Mining  Journal,  reprint,  undated, p.2.
                               300

-------
     5.-   T. H. Bingham and P.  F.  Mulligan.   The Beverage Container
               Problem, Analysis and Recommendations, appendix E,
               Research Triangle Institute Report No. EPA-R-2-72-059
               to the U.S. Environmental  Protection Agency, Washington,
               D.C. September 1972.
ya!053
                                      301

-------