United States      Office of Policy,     EPA-230/12-84-002
         Environmental Protection   Planning, and Evaluation   November 1983
         Agency       Washington, DC 20460
&EPA    Survey Management
         Handbook

         Volume I:
         Guidelines for
         Planning and Managing a
         Statistical Survey



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For additional copies, please contact

N. PHILLIP ROSS, Chief,
Statistical Policy Branch,
Office of Standards and Regulations
U.S.  Environmental Protection Agency
PM-223, 401 M Street, S.W.,
Washington. D.C.  20460
Originally published 1983
Revised printing:  November 1984
                SURVEY  MANAGEMENT  HANDBOOK  STAFF


      Project Manager  	  MEL  KOLLANDER, EPA

      Principal  Writer  	  CYNTHIA  CROCK, Consultant

      Statistical Advisor  	  DR.  LEONARD LOSCIUTO,
                                Director,  Institute
                                for  Survey Research,
                                Temple University

      Editor and Proofreader  ..  PATRICIA MINAMI, EPA

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          ENVIRONMENTAL PROTECTION AGENCY


SURVEY   MANAGEMENT   HANDBOOK
                     Volume I:

              Guidelines for Planning
         and Managing a Statistical Survey
                    Prepared by:
             Statistical Policy Branch
     Chemicals and Statistical Policy Division
        Office of Standards and Regulations
     Office of Policy, Planning, and Evaluation
       U. S. Environmental Protection Agency
                 401 M Street, S.W.
               Washington, D.C. 20460

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                            FOREWORD


WHY THIS HANDBOOK?

The purposes of this handbook are to
        •  Improve the accuracy and usefulness of EPA
           survey data and statistics;

        •  Help EPA proj ect management plan and manage
           a contract survey; and

        •  Guide staff through the maze of Federal and
           Agency requirements normally encountered in
           developing a statistical survey.
Statistical surveys are fundamental to the effective management
of many of the  regulatory  and  enforcement programs EPA uses to
fulfill its  mandate  to  protect  the Nation's  health  and  the
environment.  EPA uses  surveys not  only  to  measure the effec-
tiveness of its regulatory and enforcement activities in gener-
al, but also to measure public concern  about the standards  and
regulations it is considering,  to  understand better the public's
behavior and attitudes regarding key environmental problems, to
measure the health  risks  of various  substances  and the health
status of various populations, to characterize public attitudes
towards proposed or  existing  rules,  and to measure the effects
of its rules on particular marketplaces.

Most Agency surveys are national or at least regional in scope,
and therefore  involve the  collection  and processing  of large
quantities of technical data.   Since  EPA has limited statistical
and technical  staff  for  processing  major  information  collec-
tions, Agency offices  often retain  qualified research firms in
the private  sector  to collect and process  survey data.  These
firms typically have a national network of trained interviewers
and sophisticated information management capabilities.

Survey support  services may be obtained under several procure-
ment options --  competitive arrangements,  grants, cooperative
agreements, sole-source  contracts,  and  Small  Business  set-
asides.  However, our focus in this handbook is  on open, com-
petitive, negotiated  procurements.   Competitive  procurements

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offer the sponsoring office the maximum opportunity to establish
the survey design specifications,  set  standards for contractor
performance, and select  firms offering  the  best combination of
technical quality and reasonable  cost.   In all  cases, of course,
the sponsoring  office  is fully  responsible for  the  outcome of
the project.


WHAT IS COVERED?

This first volume of the  Survey Management Handbook is organized
into eight chapters, whi^Kexamine the  mostimportant steps in
designing a  survey  and  procuring  the  services  of  a competent
contractor to develop the design and carry  out the  field work.
It is addressed to the  project officer,  the  EPA program official
delegated responsibility for overseeing the survey.

•  Chapter I discusses the reasons  statistical  surveys are vital
   to EPA's  rulemaking   and  enforcement activities,  the  major
   types of surveys, the  various  procurement options  for obtain-
   ing outside technical support and the roles of the principal
   survey participants.

•  Chapter 2  shows  you  how to  determine whether  the proposed
   survey project is both necessary and feasible.

•  Chapter 3 gives  instructions for developing a sound, realis-
   tic survey plan.

•  Chapter 4 demonstrates how to  initiate a  competitive procure-
   ment for  outside technical support  to   collect  and process
   the survey data.

•  Chapter 5 describes how to draft a  statement of  work for a
   typical contract survey.

•  Chapter 6 examines the  project  officer's role in the selec-
   tion of  the  contractor,  with  special   emphasis  on  how to
   evaluate the  technical  proposals submitted  in  response to
   the Agency's request  for proposals.

•  Chapter 7 discusses the project officer's  oversight respon-
   sibilities after the  contractor is hired.

•  Chapter 8 examines the  project  officer's role in overseeing
   the documentation and dissemination  of  the survey findings.

Volume II, also  available  from our  Statistical Policy Branch,
examines the methods, procedures,  and quality-assurance techni-
ques typically  used to  collect,  process,  and  analyze  survey
data.  In  addition, it  expands  on  the EPA  project officer's
role in monitoring  the technical progress of a survey contract.


                               ii

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Keep in mind that statistical and  information management experts
in your office  or in the  Office  of  Standards  and Regulations
(OSR) are available to help  with  any  specific  problems you may
encounter during  the  course of your  project.   The Statistical
Policy Branch .of  OSR has  a team  of experts ready to assist you
in all aspects of survey design and management.
                                    Milton Russell
                                    Assistant Administrator
                                    Office of Policy, Planning,
                                      and Evaluation
                              iii

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                      TABLE OF CONTENTS
                                                           Page
FOREWORD
        Why This Handbook?	    i
        What Is Covered?	   ii

TABLE OF CONTENTS	    v
TABLE OF EXHIBITS	   ix

CHAPTER 1  - SO YOU WANT TO DO A SURVEY ...
        A.  Why Surveys Are Important to the Agency ...    1
        B.  Major Types of Surveys  	    3
        C.  Contracting Options 	    4
        D.  The Principal Participants  	    5
            1. Role of the Project Officer	    6
            2. Role of the Contracting Officer	    6
            3. Role of Other Agency Specialists 	    9
            4. Role of the Contractor	    9

CHAPTER 2 - HOW TO DECIDE WHETHER TO DO THE SURVEY
        A.  Is the Survey Necessary?	   11
        B.  Is the Survey Feasible?	   12

CHAPTER 3 - PLANNING THE SURVEY
        A.  Establishing the Survey Design Requirements .   15
            1. Minimum Design Specifications  	   16
            2. Optional Specifications  	   22
        B.  Scheduling Considerations 	   26
            1. Preparing the Schedule	   26
            2. Major Administrative Time Constraints  . .   28
            3. Phasing the Survey	   30
        C.  Budgeting Considerations  ..... 	   31
                               -v-

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CHAPTER 4 - PROCURING OUTSIDE TECHNICAL ASSISTANCE
        A.  Initiating the Procurement -- A Team Effort .    33
        B.  Preparing the Procurement Request Package . .    35
            1. Checklist Requirements	    37
            2. Supporting Documents 	    39
            3. Competitive Evaluation Criteria  	    43

CHAPTER 5 - PREPARING THE STATEMENT OF WORK
        A.  Importance of a Well-Defined Work Statement .    45
        B.  Suggested Content of the Statement of Work  .    47
            1. Purpose, Objectives, and Background of
               the Study	    47
            2. Survey Design Specifications 	    49
            3. Data Collection Requirements 	    53
            4. Data Processing, Tabulation, and
               Analysis Requirements  	    57
        C.  Tips on Compiling the Work Statement  ....    58

CHAPTER 6 - SELECTING THE CONTRACTOR
        A.  The Project Officer's Role in Selecting
            the Contractor	    61
            1. Safeguarding Information from Offerers . .    62
            2. Evaluating and Scoring the Proposals ...    62
            3. Supporting the Discussions and Negotiations
               with Offerers in the Competitive Range . .    66
        B.  Evaluating the Technical Proposals  	    67
            1. General Evaluation Considerations  ....    67
            2. Evaluating the Key Design Elements ....    68
            3. Evaluating Key Aspects of the Work Plan  .    72
            4. Evaluating the Offerers' Organizational
               and Staff Capabilities 	    76

CHAPTER 7 - MANAGING THE CONTRACT
        A.  Fulfilling the Agency's Contractual
            Responsibilities   	    79
                             -vii-

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CHAPTER 7 (continued)

        B.  Obtaining OMB Clearances	   80

        C.  Monitoring the Contractor's Performance ...   84

            1. Monitoring Mechanisms  	   84
            2. Monitoring the Data Collection and
               Data Processing	   86

        D.  Providing Administrative Support  	   90

            1. Maintaining Records of the Survey  ....   90
            2. Reporting Contractor Progress  	   91
            3. Authorizing Contractor Payments  	   91
            4. Recommending Approval of Subcontracts  . .   92
            5. Evaluating Personnel Changes 	   92
            6. Guarding Against Cost Overruns 	   92
            7. Recommending Contract Modifications  ...   93
            8. Evaluating Contractor Performance  ....   93
            9. Helping to Close Out the Contract  ....   93


CHAPTER 8 - REPORTING AND DISSEMINATING THE FINDINGS

        A.  Overseeing Preparation of the Final Report  .   95

            1. Focusing the Content	   96
            2. Organizing the Text	   96

        B.  Circulating Drafts for Review and Comment . .  100

        C.  Releasing and Disseminating Survey
            Data to the Public	101

            1. Procedures for Releasing Survey Data   . .  101
            2. Issuing Press Notices  	  102
            3. Holding Press Conferences  	  102


ACRONYMS AND ABBREVIATIONS  	  105
APPENDICES

     A - Excerpts from an OMB Clearance Package
     B - Example of an EPA Survey Questionnaire
     C - Example of a Telephone Interviewer's Guide
     D - Standard Procurement Leadtiraes for Contract Awards
     E - Procurement Request Rationale Checklist
     F - Procurement Request Approvals Requirements


                               -ix-

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                     TABLE OF EXHIBITS
Exhibit No.                                           Pages
     1    The Project Officer's Responsibilities
2
3
4
5
6
7
8
9
"Help" Directory 	
Procurement Request/Order (EPA Form 1900-8)
List of Typical Survey Deliverables ....
Topic Guide for the Statement of Work . . .
Proposal Technical Evaluation
(EPA Form 1900-61) 	
Request for OMB Review (Standard Form 83) .
Example of a Cost Status Report 	
Suggested Content for a Survey Report . . .
I
8
36
40
48
64-65
82-83
87
97-98
                           -xi-

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                                                      CHAPTER 1
                 SO YOU WANT TO DO A SURVEY ...


A survey is a method or set of  techniques for gathering informa-
tion from a number of people -- a "sample" — in order to learn
something about the  entire population  from  which the sample is
drawn.  Depending on  the  purpose of the  study,  the sample may
consist of individuals or some larger unit, such as households,
farms, or businesses.   The  sample is  not  selected haphazardly
but is  carefully  constructed  to  ensure  that  each individual
(or unit) in the population has a known chance of being selected
to represent the  entire population.   In this way,  the  results
can be reliably projected to the larger population.

The information is  collected  by means  of  a standardized ques-
tionnaire.  Individual  respondents  are never  identified.   The
information on the questionnaires is then tallied and analyzed,
and the  results  are presented  in  summary  form  on statistical
tables, charts, or graphs.

The remainder of this chapter discusses —
       •  The reasons statistical surveys are vital to
          EPA's rule-making and enforcement activities;

       •  The major types of surveys;

       •  The procurement options available for obtain-
          ing outside technical support; and

       •  The roles of the principal participants in an
          Agency-sponsored contract survey.
A.   WHY SURVEYS ARE IMPORTANT TO THE AGENCY

     There are many reasons  EPA needs survey data to fulfill its
     Mission.  At any stage  in  the development or implementation
     of a rule,  EPA may need  up-to-date,  accurate information
     about the people that  may be,  or already  are affected  by
     its regulatory  efforts.   Often the best  way  to  get this
     information is to go directly to the "population of inter-
     est" or the "target population" and measure their opinions,
     attitudes, beliefs, or perceptions about  the  issues  the
     Agency is studying.


                              -1-

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Most EPA surveys are national in scope or at least involve
large segments  of  the public.   To collect  data  from all
the people in  the  study  population would be prohibitively
expensive and time-consuming.  By  interviewing a carefully
selected sample of the "target population" and using scien-
tifically valid  data  collection and  analysis  techniques,
the Agency can obtain  reliable statistics.   (Of course, EPA
does statistical studies  of non-human  populations, but sur-
veys of this  kind  are beyond the scope of this handbook.)

EPA frequently uses surveys to --

-   Measure public concern about standards and regulations
    the Agency is considering.

    For example, before  setting standards  for  the  use or
    manufacture of substances suspected of  having  an ad-
    verse effect on human health, the  Agency  regularly col-
    lects first-hand information from  people living in com-
    munities exposed to these substances.  The statistical
    information on their  activity patterns, work habits,
    and health histories  is then combined with other tech-
    nical data  to  give  the  Agency  a  more  comprehensive
    understanding of the problem.

=   Better understand public  behavior and attitudes.

    For example, the Agency conducted  a  public opinion sur-
    vey in Region VIII to determine local attitudes toward
    air pollution -- specifically,  the willingness of area
    residents to  comply   voluntarily   with   the  stringent
    provisions in  existing   State  Implementation  Plans.

    And, when  "fuel   switching"  was  of critical  concern
    following the last oil  crisis, EPA surveyed motorists
    to find out why they were using leaded gasoline in ve-
    hicles designed to operate  with unleaded fuel.   Since
    leaded gasoline adds  more  harmful pollutants  to  the
    atmosphere, it was important  for  the Agency to  gain a
    better understanding  of this  purchasing pattern  as a
    basis for  developing  a  method  of  minimizing  fuel
    switching.

    Characterize public attitudes  toward a proposed or
    exTa11 ing rule.

    Executive Order 12291  requires EPA to prepare a Regu-
    latory Impact Analysis  (RIA)  for  major  regulations at
    both the proposed and final rule  stages.  Cost-benefit
    measurements are  an  essential  part  of  every  RIA.  To
    quantify the  "benefits"  of  some  proposed  rules,  EPA
                         -2-

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         has used statistical  surveys  to measure  the  public's
         "willingness to  pay"  to  correct  the  environmental
         problems at issue.

     =   Measure the impact of a regulation on a particular
         marketplace.

         For some RIAs, EPA has used survey data to measure the
         probable "costs"  of  regulating certain  businesses  or
         industries.  For example,  the  Effluent Guidelines Divi-
         sion of the Office of Water has conducted statistical
         surveys to help set standards  for industries that dis-
         charge wastewater containing specific pollutants.

     =   Measure the effectiveness of Agency programs.

         EPA frequently does surveys to collect scientific data
         for measuring the effectiveness of  its  regulatory ef-
         forts.  These surveys  often  measure the  health risks
         of various pollutants  or  the  health status of popula-
         tions suspected of being "at risk."

         The Agency also uses  surveys to measure the usefulness
         of the public information services it sponsors through
         State governments, contractors, universities,  etc.

     =   Measure the effectiveness of enforcement activities.

         For example, to learn more about the nature and effec-
         tiveness of  enforcement  activities related   to  PCBs
         (polychlorinated biphenyls),   one   of  the  enforcement
         divisions recently surveyed   a sample  of  compliance
         inspections made by the Regional Offices.


B.   MAJOR TYPES OF SURVEYS

     Surveys are generally  classified  according to  the method
     or techniques used  to collect  the data.  The three tradi-
     tional data collection methods are (a) face-to-face inter-
     views, where skilled  interviewers  pose  questions  directly
     to the  respondents, usually  on  a  one-to-one basis;  (b)
     telephone interviews; and (c)  mail questionnaires,  where
     the respondents complete  a printed questionnaire  without
     supervision.  Often  a combination of  methods  is  used,
     particularly for a  large   survey,  in which  case the survey
     is generally classified  by the method initially  used  to
     gather the information.

     To explore  emerging problems,  the Agency  is  increasingly
     using less  structured  interviewing  techniques  such  as


                              -3-

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     focus groups or  in-depth  invidividual  interviews with  a
     few individuals  knowledgeable  about  or  involved in  the
     issues the Agency is investigating.

     The method  an  EPA   survey statistician  will  choose  to
     collect data for  a  particular  survey  depends on factors
     such as --

     -  The  characteristics  of  the population  the Agency  is
        studying;

     =  The  total  number of   interviews  needed  to  properly
        analyze the  data  (called  the "target  response rate");

     =  The nature,  extent,  and complexity of the data;

     =  The respondent's  obligation to  reply  --  sometimes EPA
        can require  a mandatory response, other  times  response
        to the survey  is  voluntary;

     =  How soon the data are needed;  and

     =  How much money is available to do the survey.

     (See Chapter 2  of Volume II for an  analysis of the relative
     merits of the most frequently  used collection methods and
     the factors affecting the choice of methods.)
C.   CONTRACTING OPTIONS

     As noted earlier, our focus in this handbook is on statis-
     tical surveys conducted under a.competitive contract
     award.Acompetitiveprocurement offerstheAgency  the
     maximum opportunity to —

     =  Establish the design requirements of the survey;

     =  Set  standards for contractor performance; and

     -  Select  the  organization  appearing  to  offer  the  best
        combination of technical quality and cost effectiveness.

     Moreover, according to 41 U.S.C.  253, an Agency contracting
     officer (with certain limited exceptions) must obtain full
     and open  competition  in  soliciting offers and  awarding
     contracts.

     Other contracting options  sometimes used  to obtain survey
     support services are --


                              -4-

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(1) Sole-source contracts awarded on the basis of a unique
    capacity to perform;

(2) Various  set-aside  programs, which  allow  for  limited
    competition solely among small businesses and/or firms
    in labor surplus area; and

(3) Procurements set aside  for  minority-owned firms under
    Section 8(a) of  the Small  Business  Act.   (These pro-
    curements may be awarded directly  to  such  firms without
    competition.)

Set-aside programs  are  part  of the  Federal  Government's
efforts to promote  the  economic viability of small biisi-
nesses, particularly minority-owned businesses.

The sponsoring office also  may  procure  technical services
through grants,  cooperative  agreements, and interagency
arrangements.

The major  drawback  of  all   other  procurement options  is
that, while  they  may serve  other  Agency goals,  they re-
strict competition  in one way  or  another.   Some also ex-
clude large  survey   research organizations  and  nonprofit
organizations, including academically-based research groups
which often  are  especially  qualified   for   major  Agency
surveys.
D.   THE PRINCIPAL PARTICIPANTS

This section describes  the roles  of four  major partici-
pants in a typical EPA-sponsored contract  survey, namely --

•   The project officer;

•   The contracting officer;

•   Agency technical advisors such as statistical experts
    and information management specialists; and

•   The contractor.

1.  Role of the Project Officer

    The "prime mover"  of any Agency  survey is the person
    selected by the Division Director (or Office Director)
    of the  sponsoring  office to plan and manage the pro-
    ject.  For  a  contract  survey,  this  person  is  called
    the "project officer"  or  sometimes  "project technical
    officer.  (Iftheiurvey  is executed  solely  by EPA


                          -5-

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    staff and no  contract  is involved,  the  person direc-
    ting the  survey  is  called  the  "project  manager.")

    The project officer usually  is  given the lead respon-
    sibility for technical  oversight  of the  survey  early
    in the  planning  stage   and  holds  this position  until
    the contract is closed  out.  He/she is responsible to
    select staff to develop  the  technical  requirements of
    the survey contract and  make sure  the  contractor ful-
    fills these requirements.

    The project officer also  carries out various advisory
    and administrative tasks in support of the Procurement
    and Contracts  Management Division  (PCMD),   which  has
    overall authority  for   the   contract  awards  process.

    Exhibit 1 lists the project officer's principal respon-
    sibilities during each  phase  of a typical contract sur-
    vey and the chapters  detailing  these responsibilities.

    We also have  provided  a "Help Directory,"  Exhibit 2,
    listing sources to contact  for further  assistance in
    designing the survey, preparing  the  survey schedule and
    budget, initiating the  procurement,  or obtaining clear-
    ance to  collect  the  needed  data  from the  Office of
    Management and Budget (OMB),  as required by the Paper-
    work Reduction Act of 1980.

2.  Role of the Contracting Officer

    The acquisition of outside technical services to support
    the development and implementation  of a contract survey
    is a  complex  process  governed  by  laws,  regulations,
    policies, and procedures defined in Federal and EPA pro-
    curement regulations  and, the EPA Contracts Management
    Manual.  A specialized  knowledge of these requirements
    is especially important  in a competitive procurement.

    The "contracting officer" is  the  person  delegated by
    PCMD to work  with the  project staff in  obtaining the
    best possible technical support given the funds avail-
    able for the contract.   The  contracting  officer  over-
    sees all aspects  of  the procurement process to ensure
    that it  is  carried  out  in accordance  with  all perti-
    nent rules and regulations.

    It is easy to see why  it is essential for the project
    officer and the contracting  officer to maintain  close
    cooperation during all phases  of  the survey.   While
    the project officer  has  full  responsibility  for  the
    technical aspects of the procurement  both  before  and
                         -6-

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                                                       EXHIBIT 1
              THE PROJECT OFFICER'S RESPONSIBILITIES
                 DURING A TYPICAL CONTRACT SURVEY
CHAPTER
SURVEY PHASE
           PRINCIPAL TASKS
          PREPLANNING
                • Preparing a needs assessment to
                  determine whether the survey is
                  both necessary and feasible.
          PLANNING AND
          DESIGNING
          THE SURVEY
                • Establishing the survey design
                  requirements.
                • Developing a preliminary schedule.
                • Developing a preliminary budget.
          INITIATING
          THE
          PROCUREMENT
                • Initiating the request to procure
                  outside technical support.
                • Developing the procurement request
                  package.
          WRITING THE
          STATEMENT OF
          WORK
                • Defining the scope of work of the
                  procurement.
          SELECTING
          THE
          CONTRACTOR
                • Safeguarding information from
                  offerers.
                • Evaluating and scoring the tech-
                  nical proposals.
                • Supporting the contract negotia-
                  tions .
          MANAGING
          THE
          CONTRACT
                • Fulfilling the Agency's contractual
                  commitments.
                • Obtaining OMB clearances.
                • Monitoring and controlling the
                  contractor's technical performance.
                • Assisting in the administrative
                  oversight of the contract.
   8
REPORTING
AND RELEASING
THE FINDINGS
• Reviewing and clearing drafts of
  the final reports.
• Releasing the survey findings.
                               -7-

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                                                   EXHIBIT 2

                     "HELP" DIRECTORY
FOR HELP IN DESIGNING THE SURVEY --

   •    Statistical Policy Branch (SPB),  Chemicals and
        Statistical Policy Division, Office of Standards
        and Regulations.

   •    Your office's statistical survey experts.

   •    Volume II of this handbook.

   •    What Is a Survey? -- a small, easy-to-read booklet
        published by the American Statistical Association,
        Washington, D.C., available from SPB.

   •    Payne, S.; The Art of Asking Questions; Princeton
        University Press, Princeton, N.J., 1951.

   •    Schuman, H., and Presser, S.; Questions and An-
        swers in Attitude Surveys;  Academic Press, 1982.

   •    Slonim, M.; Sampling in a Nutshell; Simon and
        Shuster, 1960.

FOR HELP IN SCHEDULING AND BUDGETING THE SURVEY --

   •    Other project officers.

   •    Your contracting officer.

   •    Your office's statistical staff or SPB.

   •    Informal contacts with current or past EPA survey
        sponsors.

FOR HELP WITH EPA PROCUREMENT POLICIES AND PROCEDURES --

   •    Your contracting officer.

   •    The EPA Contracts Management Manuaj., available
        in all Division-level offices.

   •    The EPA Project Officers' Handbook.

FOR HELP IN OBTAINING OMB CLEARANCES --

   •    The Information Management Branch (1MB).Regulation
        and Information Management Division, Office of
        Standards and Regulations.

   •    Your office's Information Management Coordinator.


                           -8-

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    after the contract  award,  the contracting  officer  is
    fully responsible for overseeing  the  business  and ad-
    ministrative aspects.

3.  Role of Other Agency Specialists

    At various  stages   of  the  survey's   development,  the
    project staff may  draw upon  the  expertise  of Agency
    statistical and information management experts as well
    as outside  sources  having  specialized knowledge about
    the subject area of the research.

    Most Agency program offices have  statistical  experts
    who can be  tapped during  the  course  of the project to
    help design the survey, evaluate the proposals submit-
    ted by the prospective contractors, etc.  In addition,
    the Statistical Policy  Branch (SPB)  of the  Office  of
    Standards and Regulations  (OSR) has statistical experts
    available on an  "as needed" basis.   SPB  can help the
    project staff develop the  survey  plan or  review docu-
    ments prepared by the contractor  (e.g.,  the proposal,
    the questionnaire,  the sampling plan,  etc).

    Each program office also has an Information Management
    Coordinator, who can help  you prepare   and  expedite
    the clearance required by the 1980 Paperwork Reduction
    Act for all information collections.   The Information
    Management Branch  (1MB)  of OSR  manages  the Agency's
    clearance process under the  Act.  1MB  can help you
    obtain the  necessary approvals  for  the   survey  from
    the U.S.  Office of Management and  Budget  and  other
    reviewing authorities.

4.  Role of the Contractor

    The contractor, who serves as an agent of EPA during
    the term  of the award, typically  is an experienced
    survey research  organization  in  the   private  sector.
    The contractor generally must be  capable  of providing
    a wide range of technical  and support services to help
    the Agency design and execute all  aspects of the sur-
    vey.  Survey contractors  frequently have  a permanent
    staff of sampling experts,  data processors,  data ana-
    lysts, and a network of trained interviewers.

    EPA contracts out much of its survey work to relative-
    ly large survey research  firms because monitoring and
    controlling the  data collection  and  data processing
    activities in most  Agency surveys requires  dozens  of
    trained interviewers, field coordinators, computer spe-
    cialists, and statistical  analysts.  Few small research
                         -9-

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     research firms have  the resources  needed  to  quickly
     and efficiently gather and  process information from the
     many hundreds of widely  dispersed  respondents usually
     involved in Agency surveys.
In this chapter we examined the reasons statistical
surveys are important to the Agency1s regulatory and
enforcement programs.  We also described the major
types of surveys, the contracting options available to
the sponsoring office for obtaining survey support ser-
vices, and the roles of the principal participants in an
Agency-sponsored survey.

The next chapter will show you how to to determine at
the outset of the project whether a survey is necessary
and feasible.
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                                                      CHAPTER 2
             HOW TO DECIDE WHETHER TO DO THE SURVEY
Before the sponsoring  office  begins  to  draft  a formal plan for
the survey, a preliminary assessment of the necessity and feas-
ibility of the proposed  research  should be made.This task is
often delegated  to  the  person   who will lead  the  project.

This chapter gives  instructions  for preparing  an informal re-
port (a "needs assessment") to demonstrate whether the proposed
survey --
           Is necessary -- there is a clear need for
           certain information that is not available
           elsewhere in exactly the form the Agency needs
           it; and

           Is feasible -- a survey appears to be the
           most, cost-effective, least burdensome way to
           help fulfill a particular legislative mandate
           or program goal.
Much of the information in the assessment  report will be helpful
later for preparing the survey plan (see Chapter 3), the paper-
work for initiating the procurement (Chapter 4), and the request
for OMB clearance of the survey (Chapter 7).  The amount of de-
tail that should  be included is  optional.  However,  since the
purpose of  the  report  is  to  give officials  of  the sponsoring
office basic information  to  make  a decision  on the  need for a
survey, generally,  it  should not  be more  than  two pages long.

A.   IS THE SURVEY NECESSARY?

     To demonstrate  the  necessity of  the  proposed  survey, the
     report should affirm the truth of the following two state-
     ments:

     (1) EPA has a clear need for  certain new information.

         The information you propose to collect from the public
         cannot simply be "nice to have."  There has  to be a real
         need for  it  -- to  carry out a  particular statutory,
         regulatory, or judicial  mandate or  program  goal, for
         example.  Preferably, you should be  able to cite chap-
         ter and verse from the specific statute or court order
                              -11-

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         giving the Agency  a  direct  mandate to collect certain
         information.  Otherwise,  your  assessment  should indi-
         cate the  legal  or judiciary authority requiring  the
         Agency to  take  certain  actions  and  the   reasons  EPA
         cannot do so unless the new data are obtained.

     (2) The information is not available elsewhere.

         Once you have shown why  the Agency needs  the informa-
         tion, you will have to do a data search to demonstrate
         that the  information  (a) is  not available  from  some
         existing source (published or unpublished) either with-
         in or outside the Federal Government, or (b) could not
         be obtained  some  other way  such  as  by "piggybacking"
         on a survey being conducted by another agency.

         Your data search may  have other benefits.   The exper-
         iences of  the  people  who have  done  similar  surveys
         may help you avoid costly methodological  errors.   You
         may find  that  the questionnaire used  in  a previous
         survey needs only  slight modifications  to  meet  your
         needs.  You may discover that  another agency  is  cur-
         rently collecting  similar data  that  will  enable  you
         to get the  information you need  more  quickly  and  re-
         duce the scope of  your information  collection effort.

         On the the other hand, your  data  search may reinforce
         the necessity of doing a  new survey.   Even if  some of
         the information  you  need  is  available   from  other
         sources, you may find that --

         •  The  source  won't   release  it  (for  confidentiality
            reasons, perhaps);

         «  It is outdated, not in the  form  you need it,  or is
            incomplete;

         •  The methods used to obtain the  data are questionable
            and, therefore, the statistics may  not  be reliable
            enough for your purposes; or

         •  It is not representative  of the  population  you are
            most interested in or covers  only a limited  geo-
            graphic area.


B.   IS THE SURVEY FEASIBLE?

     Your needs assessment  also should  clearly demonstrate the
     feasiblity or workability of the survey.  While you may be
     able to justify the  necessity of obtaining new data,  there


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are still some  practical  issues  to consider.  The assess-
ment, therefore,  must  also  show  that all  three of  the
following statements are true --

(1) Sponsoring a  survey appears to be the best way to ob-
    obtain the needed information^

    Although the  Agency may indeed need  certain informa-
    tion, it  simply may not  be available.   For example,
    most obvious  data  sources may  not keep  records  that
    will provide  the information you need.

    Or, after  consulting  with  a  survey  expert, you  may
    find that collecting the particular data  you need would
    impose too heavy  a  burden  on the prospective respond-
    ents.  Since  the  Paperwork  Reduction   Act  prohibits
    Federal agencies  from  imposing  undue burden on  the
    public in gathering information,  you may  have  to  use
    other research  techniques  to  obtain the  desired data.

(2) There is time to wait  for the results.

    If the objectives of your survey are very limited, you
    may be able  to  do  a "quick and dirty" data collection
    effort in  just a  few  weeks  using Agency personnel.

    But if you expect to hire a contractor to collect data
    from several hundred people, you are not likely to get
    the results  for at  least  eight months -- and eighteen
    months is not unusual.  First, a major contract survey
    takes months  to design  and  plan.   Second, the Federal
    procurement process for  a competitive contract  award
    may take five months  or more.   Finally,  obtaining the
    required internal  reviews  and  a  clearance   from  the
    U.S. Office  of Management  and  Budget   (OMB)  usually
    takes at least 60 days after the contractor is aboard;
    the contractor  cannot begin  to collect data  until OMB
    approves the  survey if  ten or  more people  are  to be
    interviewed.

(3) You have sufficient funds to get  the  information you
    need.

    Surveys can be expensive as well as time-consuming.  To
    make a reliable survey of, say, 400 firms could easily
    cost $100,000.  Even a relatively  small data collection
    project involving 25-50 businesses or industries might
    cost $30,000-$50,000.    A  national  survey  of  5,000
    people using  personal  interviews could cost as much as
    ?3 million.
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         The method and  techniques  you  use to collect the data
         also will affect  the cost  of  the  survey.   Generally
         speaking, if personal interviews  are used,  the survey
         will cost at least  twice as much  as telephone inter-
         views and take  twice  as long.   Both methods  are more
         costly than a mail  survey.   By clustering the respon-
         dents at a few  central  locations, the  costs  of doing
         personal interviews can be substantially reduced.  For
         example, personally  interviewing  the  employees  of  a
         particular firm during  working hours  would  cost far
         less than surveying them at home  by mail  or by phone.
         Use of  a mass-administered  questionnaire  is another
         cost-saving option  that may be  appropriate  for  some
         surveys.

         (See Chapter 2  of  Volume  II  for  information  on the
         advantages of different data collection methods.)

If your assessment shows that  all  five  of  the above  statements
are true,  submit a brief report to your Office Director for ap-
proval.  If you expect the  project  to cost more than $2 million,
it is best  to get the approval  of your Assistant,  Deputy,  or
Regional Administrator  before  proceeding   with  the  project.
     In this chapter we showed you how to prepare a needs
     assessment, an informal preplanning document designed
     to help officials of the sponsoring office decide whe-
     ther to commit staff and funds to the development of a
     full-scale survey plan.

     Once the needs assessment is approved, the project staff
     can begin to develop a formal planning document.  This
     is the subject of the next chapter.
                              -14-

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                                                      CHAPTER 3
                      PLANNING THE SURVEY


This chapter gives  instructions  for preparing a  formal survey
plan.  Specifically, it will show you how to --
        •  Define the research objectives and the prin-
           cipal design specifications of the survey;

        •  Prepare a schedule for the in-house and con-
           tract resources needed to carry out the
           project; and

        •  Prepare a project budget.
A carefully  thought-out  plan  is  important  to  the  successful
outcome of any  survey.   It  is  essential  for a contract survey.

Once the sponsoring office  has  determined  that  a new survey is
both necessary  and feasible, a  responsible official — usually
the person who  later serves as the project officer -- should be
appointed to develop a plan for the survey.

A formal planning document  will help  the sponsoring office co-
ordinate the survey more effectively with —

=  Contracts personnel (to  initiate  the  procurement of outside
   technical support);

«*  Information  management  specialists (to  obtain  the internal
   and external  clearances  required  to  collect data  from the
   public);  and

=  Survey experts  (to develop  a  sound,  workable methodology).


A.   ESTABLISHING THE SURVEY DESIGN REQUIREMENTS

     The first  step  in developing a  formal survey  plan  is to
     establish  a  set  of design  specifications  to  guide the
     research.


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At a minimum, the plan should specify --
(1)  The research objectives (stated in terms of the kinds
     of information to be collected and the problems to be
     solved) and  the  relationship of  these  objectives to
     the Agency's Mission;

(2)  The population to  be investigated and  the extent of
     coverage;

(3)  That probability sampling  must  be used to select the
     respondents  from the target population;

(4)  The  level  of precision  (sampling error)  the  Agency
     will allow for one or more of the key statistics; and
(5)  A minimally acceptable rate of response for the survey
     as a whole.

Of course,  you  may specify the Agency's  requirements for
any number  of other design  elements  such  as the data col-
lection and  data  processing  procedures.    However,  these
additional  specifications  will  not  substitute for  clear
definitions of the above five design elements.

Below we (1)  expand on  these  five minimum design specifi-
cations and (2) briefly discuss nine other design elements
often covered in  survey plans.

1.  Minimum Design Specifications

    •  Research pbj ectives.

       The  first  fundamental  design  specification  of any
       survey plan is a  clear  statement of the objectives
       of the research.   The  statement should  define (a)
       the  information  to  be  collected,  (b)  the  problems
       to be  solved,  (c)  the  hypotheses to be tested and,
       if possible, (d)  the key study variables.

       For  example, let  us  say that,  in  conjunction with
       the  development  of  revised  safe  drinking  water
       standards, you  have  decided  to  investigate  the
       effects of  a  chemical  substance suspected  of con-
       taminating the drinking  water of communities where
       certain industries are operating.   You might state
       the  overall objective  of the survey  as  follows --

         "To examine the health status of the adult popu-
          lation  residing near  industries  generating Sub-
          stance X."
                         -16-

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   You could be more  specific and state your objectives
   this way --

     "To investigate the exposure levels of the popula-
      tion residing  near industries  generating  Sub-
      stance X as  a  product or  byproduct of  certain
      manufacturing processes;

     "To investigate  possible  changes  in the  health
      status of the subject population;  and

     "To investigate the attitudes  and opinions of the
      local medical  community  concerning  any  changes
      in the health status of the subject population."

   You could be still more specific and include (a) the
   particular industries and  communities  you  plan  to
   investigate, (b)  the  precise industrial  processes
   suspected of contaminating the  drinking water, and
   (c) the reasons Substance X is believed to be caus-
   ing the problem.

   If at all possible, you  should  also  include  one  or
   more key variables  in your  statement.   Continuing
   with the above  example,  your objectives  statement
   could indicate  your  intent  to  measure the  health
   status of  the  subject   population  by  questioning
   local residents about (a) "the number of visits they
   made to a physician in the past 24 months," (b) "the
   number of  prescription  drugs taken daily,"  or (c)
   "any significant  change  in  the  taste  of  the local
   drinking water" or "...in the clarity of the water."

   It is also important  to relate the survey objectives
   to specific regulatory or statutory mandates.  Cite
   any relevant mandates and  briefly explain  how the
   survey is expected to support them.  To illustrate,
   the statement  of  the research  objectives  for the
   above example would include pertinent citations from
   the Safe Drinking Water  Act  and any  Agency regula-
   tions developed to carry out the Act.

   (An exemplary  statement  of  the  research objectives
   and relevant  legislative authority  for  a  recent
   Agency survey on  carbon  monoxide  exposure is shown
   in Appendix A.)

•  Target population and coverage.

   The second fundamental design specification of any
   survey plan is  the  "target  population" (population
   of interest)  and  the  "coverage"  of   the  survey.
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   The target  population  is  simply  all  the  people,
   businesses, or  other population  units chosen  for
   investigation.  The target population does not have
   to be individuals.  It can be households,  business-
   es, institutions,  or  any other  population  unit.

   Depending on  your  research objectives, the target
   population could be  "all the people  in the entire
   Nation," "all  adults 18  years  and  older,"  or  it
   could be much more specific -- "drivers who commute
   long distances  by  automobile" or "people  over  65
   living in  cities  with High pollution  levels."   An
   appropriate target population for our hypothetical
   survey might be "the  adult population of communities
   where industries suspected of generating Substance X
   are located."

   The coverage of the survey may be a particular geo-
   graphic area  (e.g.,  "the  Northeast  Corridor," "the
   entire Nation") or a subgroup of the target popula-
   tion (e.g.,  "high  risk  individuals  65 or  older,"
   or "chief  engineers   of  hazardous  waste  disposal
   plants").

   While defining the target population and the cover-
   age appears to be a simple matter, it often is very
   difficult.  For example, you may know what you want
   to .study  (Substance  X,  say),  but you may  not know
   where to  find an  appropriate  group  of  people  to
   study or  which subpopulation in  that  group  is  at
   greatest risk.

   (See Appendix  A for  a  description  of the target
   population used in the above mentioned EPA survey.)

•  Use of probability sampling.

   The third  fundamental  survey design  specification
   is a requirement that  probability sampling  must  be
   used throughout  the  selection process  to   identify
   the survey respondents.   The  "respondents"  are the
   specific individuals in the target population which
   the researchers  contact  in  person,  by  phone  or  by
   mail to  get  the  information  the  Agency  needs.

   Sampling is a method  of selecting a representative
   segment of the  target  population  to obtain precise
   estimates of  the opinions,  attitudes,  beliefs  of
   behavior of  the larger  population  from  which  the
   sample is  drawn  (the  target  population).   Most
   acceptable sampling  methods,  including probability
                     -18-

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   sampling, are  well  grounded  in  statistical  and
   probability theory.

   Using "probability sampling" means  that every unit
   (person, household, etc.) selected to represent the
   target population  has  a  known,  nonzero  chance  of
   being included in the sample.  This method of selec-
   ting the survey  respondents  makes it  possible for
   the researchers to draw  statistically valid infer-
   ences about  the   entire  population  the  sample  is
   designed to represent.

   Today, virtually all surveys that can be considered
   reliable or representative use some method of prob-
   ability sampling.  Conducting a "census" of the en-
   tire population of interest is both impractical and
   inefficient.  Even when   the  target  population  is
   relatively small, it is usually more cost-effective
   to obtain information from a sample rather than in-
   terview everyone  in the population.

   It is not necessary at  the planning  stage to actu-
   ally select  the   sample,   determine   what  size  it
   should be,  or specify anything else about it.  That
   can be  done  later by  Agency sampling  experts or,
   preferably,  by the contractor.   The  only important
   thing at this point is to incorporate a requirement
   in the  plan  that  probability sampling must  be used
   throughout the selection process.

   (See Chapter 4 of Volume II for more information on
   sampling.)
•  Required level of precision.

   The fourth  fundamental  design  specification  deals
   with the level of precision the Agency will require
   for one or  more  of  the  key statistics.  (The "sta-
   tistics" are  the  results  obtained  from tabulating
   data collected from a sample.)

   The level of  precision  you specify  will  depend on
   a great many factors -- the purposes of the survey,
   the intended  use  of  the  data,  the time  you have
   available to collect the data, and particularly how
   much you have to spend.  Whatever level you specify
   should be stated  in terms  of  sampling error,  which
   is the  difference between  the statistics  and  the
   values you  would  have  obtained had all the members
   of the target population been  surveyed.
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Again using our drinking water example, suppose that
70 percent of the sample detected significant chan-
ges in  their  water quality.   Undoubtedly  a survey
of the entire target population would have produced
a somewhat different percentage.  The advantage  of
using probability sampling is that the rules of sta-
tistics allow you to estimate the difference between
the percentage reported by the sample  and that which
would have resulted  from  a complete enumeration of
the target population. The margin of  error that re-
sults when sampling is used  is measurable.

The margin of error of the above statistic (70 per-
cent) should be stated in  terras of a number of per-
centage points above or below the  stated  value  of
the percentage -- + 3 percent, say.   This would in-
dicate that between 67 and 73  percent of the "true"
population would have detected a significant change
in their drinking water  (had  they all been surveyed).

On the other hand,  to show the margin of error of a
mean (instead of a percentage), you report the num-
ber of units  above  or  below the  calculated average
value. For example, if  the average age of the sample
who responded  to  this   particular  drinking  water
question was 34 years, you would report the sampling
error as + a certain of years.

We turn now to nonsampling errors -- errors that are
not attributable  to sampling methodology.  Unlike
sampling errors,  nonsampling  errors are not easily
measured.

Some nonsampling errors occur  at random and tend to
have virtually  no  effect  on  the  validity  of  the
statistics.  Examples are response errors occurring
as a result of an occasional deliberate or uninten-
tional reply,  such as  deliberately  overstating  or
understating personal income.

There is another kind of nonsampling error, however,
that tends  to create  errors  in the  same direction
over the entire sample.  These  systematic, one-sided
errors are called "biases."  Biases are undesirable
because they  can  distort the  results  in  ways that
are difficult to measure.

Biases can arise  at any  point in  a  survey  due  to
methodological or management problems, such as fail-
ure to  interview  all the people who  were supposed
to be interviewed,  faulty sampling  frames (sources
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   from which  the  sample  is  drawn),  poor wording  of
   the questionnaires, or  inexperienced  interviewers.

•  Target response rate.

   The fifth and last fundamental design specification
   concerns the desired overall response rate from the
   sample -- the "target response rate."

   Establishing a target  response rate, like establish-
   ing a certain level of precision, is a way of build-
   ing quality into the survey.  Unless a large propor-
   tion of the  sample  provides  the  information EPA is
   seeking, the survey results will have little validi-
   ty.  The reason is that, no matter how carefully the
   sample is drawn, there is no valid way of inferring
   the opinions, attitudes, or  beliefs  of  the members
   who do not  respond.   A high rate  of  response also
   helps to prevent bias.

   When you specify  the  target  response  rate,  be sure
   to define what you mean by "response rate."  Usually
   it is defined as the ratio of --
   Number of completed  interviews (or questionnaires)
       Total numberofeligibleunits  Inthesample
   As for determining  the  rate itself, that  is  some-
   thing a survey  expert  will have to help  you  with.
   There is no  ideal  rate  that can be applied  to all
   surveys or  even  to different  types  of  surveys.

   Generally speaking, a 75  percent response rate  is
   acceptable for  an   in-person  or telephone  survey.
   Mail surveys  of  the general  public usually  yield
   much lower response rates  -- less  than  40 percent
   is not uncommon --  even after  several  repeat  mail-
   ings.  However, telephone  calls  or  personal  visits
   to a subsample of those who have not returned  their
   questionnaires can  raise the  initial  response rate
   rate to a mail survey considerably.   In most  cases,
   unless an extensive follow-up of the nonrespondents
   is planned, a mail  survey  where responses are vol-
   untary is an unacceptable method of  collecting data
   for Agency-sponsored surveys.

   An adequate  follow-up  of  nonrespondents  is  essen-
   tial for achieving  a satisfactory response rate  in
   almost all surveys, whatever method  is  used to col-
   lect the data. Follow-up techniques include return-
   ing to households where no  one  was  home  and making
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       a second (or  third)  attempt to  persuade  people to
       answer questions  after  they  refused  when  first
       contacted.   (See Chapter  5 of  Volume II  for more
       information on nonresponse.)
    To recap:  The above five design specifications are es-
    sential to ensure the quality of the data and the sta-
    tistical findings.Of  course,yoursurveyplan need
    not be limited to these key specifications.  Depending
    on the statistical expertise  available  to  the project
    staff, any  number of  design specifications  can  be
    defined by the Agency.  However,  none will contribute
    as much to  the  successful  outcome  of  the  survey  as
    the above  five specifications.

2.  Optional Specifications

    The nine optional design  elements  discussed  below are
    often covered in  survey plans:  (1)  pretests, (2) data
    collection methods, (3) sampling  frames,  (4) the sam-
    pling plan,  (5)   questionnaires,  (6) data  collection
    procedures, (7)  data  processing  procedures,  (8)  the
    analysis plan, and (9) reports and other deliverables.
    For most of these elements,  we recommend that you wait
    and let the contractor develop specifications for them.

    (1)  Pretests.

         Pretests are mandatory for all surveys.   For most
         surveys, a  pilot test  -- an even  more  elaborate
         pretesting procedure—  is  highly  advisable.  In
         a pilot  test both the  field procedures  and the
         questionnaire are tested in advance, usually on a
         larger sample than in a pretest.

         Either you or the contractor  can pretest the work-
         ability of  the  questionnaire or the  methodology
         on a small  sample..   If  you  intend  to  conduct the
         pretest, explain  how you plan to  go  about it.

         (See  Chapter 3 of  Volume II  for more information
         on pretests.)

    (2)  Data  collection methods.

         It is not necessary  to  specify a particular data
         collection method in  the plan — mail, or face-to-
         face  or telephone interviews, or some combination
         of methods  --  unless you have a  special  reason
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     for doing so (e.g., a  successful  experience  with
     a particular method  under  similar  conditions).
     Except in  unusual  circumstances,   in  fact,  we
     recommend that   you leave  the  choice  up to  the
     contractor.  Specifying the data collection meth-
     od tends  to  impose unnecessary  restrictions  on
     whoever does the final survey design.

     (See Chapter 2  of  Volume  II  for  more information
     on choosing data collection methods.)

(3)   Sampling frames.

     A "sampling frame" is  the  source (or sources)  from
     which the sample  is drawn.  Often  it consists of
     one or more lists  of individuals or organizations,
     but it also may be a set of city blocks, a set of
     telephone exchanges,  etc.

     Sometimes the  Agency   will supply  the  sampling
     frame (e.g., a  list  of hazardous  waste disposal
     firms).  For other surveys, you may leave the con-
     struction of the frame entirely up to the contrac-
     tor.  If you are going to furnish the frame,  how-
     ever, indicate   this  in your  survey  plan.   Also
     note when it will be available.

(A)   Sampling plan.

     A sampling plan describes  and justifies  the choice
     of the (a) sampling units,  (b) sample size(s)  , and
     (c) methods  of  selecting the  sample  from  the
     frame.  The sampling plan is a vital component of
     the final survey design, but  it  is not necessary
     for the  Agency to develop  it.   Usually  that is
     best left to the contractor.   (You do have to de-
     fine the target population, however;  without it,
     the contractor  cannot develop the sampling plan.)

     It is especially important not to specify the size
     of the  sample  either  now  or  in the  Request for
     Proposals (RFP).   Specifying both  the required
     level of precision (sampling error) and  the sample
     size you  desire  imposes too many  constraints on
     the contractor.

     In all matters   concerning  sampling  we strongly
     advise that you consult a sampling expertISam-
     pling isacomplex   science."A survey  sample
     may range from a simple random sample to a highly
     complex set of  samples involving  multiple stages
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     (or levels of selection)  with stratification and/
     or clustering of the sampling  units  into  various
     groupings.  The firm the Agency  ultimately hires
     to do the  survey  design  will  undoubtedly  have  a
     sampling expert develop  the  sampling plan.   (A
     sampling expert  is  a  specialist  in  a  certain
     branch of statistics.   Not  all statisticians have
     expertise in this area.)   We  also  recommend that
     an Agency sampling expert review the  contractor's
     sampling plan before the data  collection  begins.

     (See Chapter 4  of Volume  II  for  information  on
     all aspects of sampling.)

(5)   Questionnaire(s).

     A well-thought-out  questionnaire is   one   of  the
     most important  elements  of a  successful  survey.
     A poorly designed  questionnaire is  likely  to pro-
     duce serious biases and  can  significantly affect
     the quality of the results.

     Both the  content  and   form  of the questionnaire
     are critical to the outcome of any  survey.  Ques-
     tions should be clearly and unambiguously phrased,
     easy to read, and arranged  in  logical  order with
     related items grouped  together.  The  form should
     be easy to complete and as  brief as possible.  It
     should contain clear instructions on  whether cer-
     tain questions may be skipped (particularly if the
     questionnaire is to be self-administered),  where
     and how to return the  questionnaire,  etc.

     (See Appendix B for an example of a questionnaire
     used in a recent Agency survey.)

     While we  do  not recommend  that  you  complete the
     questionnaire at this  point  in  the  survey's  de-
     velopment -- that  may be left entirely to the con-
     tractor, you should draw up a draft questionnaire
     or at least a suggested list of questions  for the
     survey plan.  This  also will  help  you define the
     research objectives and estimate  the survey costs.

     (See Chapter 3  of Volume II for complete guide-
     lines on preparing a survey questionnaire.)

(6)   Data collection procedures.

     Generally you will not need to include specifica-
     tions for  the  data  collection  (or interviewing)
                     -24-

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     procedures in  your survey  plan,   However,  when
     you prepare the statement  of work for the procure-
     ment request, you may want to specify certain as-
     pects of the collection methodology (data rights,
     confidentiality provisions,  limits  on the length
     of the  interviews,  etc.).  These  procedural as-
     pects are discussed in Chapter 5.   (Also see Chap-
     ter 5 of  Volume II for a detailed  discussion of
     interviewing.)

(7)   Data processing procedures.

     It is also  unnecessary to specify  the data pro-
     cessing procedures in the survey plan.  Chapter 5
     gives instructions  for stipulating  certain  pro-
     cessing procedures  in  your  procurement  request
     such as  the  format  of  the  data  tabulations.

     (See Chapter 6  of  Volume  II  for more information
     on data processing.)

(8)   Analysis plan.

     Although we  do not  recommend  that you  specify
     either the  data  collection  or  data  processing
     procedures, it  is  extremely  important  to  draw up
     a broad outline of what  you expect to get  from
     the survey.  In much  the  same way  as  you trans-
     lated the research  objectives  into a preliminary
     questionnaire, you  should draw up  a preliminary
     analysis plan showing the purposes and objectives
     of the survey  -- how  responses  to  key questions,
     when tallied, will achieve those objectives.

     Your analysis plan  also  should include of a set
     of dummy tables  ("tables  shells")  for reporting
     the results of  the data tabulations.   The  dummy
     tables,  in turn, will  help you frame your research
     objectives and draft the questionnaire.

     (See Chapter 1  of  Volume  II  for details  on  pre-
     paring an analysis plan.)

(9)   Reports and other deliverables.

     It is not necessary to list  all the survey deliv-
     erables in your plan.   However,  we recommend that
     you specify  and  schedule  any  written  reports
     (e.g., draft,  final  interim,  special, etc.)  as
     well as progress  reports that  will  have to  be
     prepared.   You  will  need  this  information  to
                     -25-

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              develop a  preliminary  schedule  for  the project,
              discussed in B below.

              (For more  information  on  deliverables,  see Chap-
              ter 4, particularly  Exhibit 4.  Also,  Chapter 8
              presents suggestions for  the  form  and content of
              the final survey report.)


B.   SCHEDULING CONSIDERATIONS

     This section explains  (1)  how to prepare a project sched-
     ule, (2) the two principal  time constraints  on a contract
     survey, and (3) how to phase the survey.

     1.  Preparing the Schedule

         The second component  of the survey plan  is a schedule
         for the project.  You should at least schedule (a) the
         project milestones, and  (b)  the major  activities the
         contractor and the project staff will have to complete
         to achieve  each  milestone,  including  the  delivery
         dates for all deliverables.

         To prepare  the  schedule,   first  identify  the  project
         milestones and  plot  them  on  graph  paper.   Typical
         milestones for a contract survey are --

         (1)  Submission of the paperwork to hire outside tech-
              nical support (the "procurement request package");

         (2)  Award of the contract;

         (3)  Completion  of the sampling  plan,  questionnaire,
              and analysis plan;

         (4)  Approval  of  the  clearance package  by the  U.S.
              Office of Management and Budget (OMB);

         (5)  Completion of the pretest;

         (6)  Completion  of  the  data  collection  operations;

         (7)  Completion  of the data processing  and  analysis;

         (8)  Completion  of  the  draft  of  the  final  report;

         (9)  Completion of the final report; and

         (10)  Release of the survey findings.


                              -26-

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Next, list  the  major activities  (and  the   individual
tasks, if  possible)thecontractor  and the  project
staff will be responsible for, and indicate  the number
of work hours required  for  each  activity.   Then plot
the duration of  each  activity oh your graph.

Your list  of  contractor  activities  might  include —

 (1) Completing  the sample design;

 (2) Completing  the questionnaire and  analysis plan;

 (3) Pretesting  the  questionnaire  and   the  data col-
     lection methodology;

 (4) Evaluating  the pretest results  and revising the
     questionnaire  and  the  methodology  accordingly;

 (5) Hiring and  training the interviewers;

 (6) Implementing the data collection procedures (con-
     ducting interviews  or  mailing  out  the question-
     naires);

 (7) Performing  follow-ups, quality  control, and data
     verifications;

 (8) Editing and coding the data;

 (9) Tabulating  and analyzing the data;  and

(10) Drafting the final report.

Of course,  there are some  important  activities  the
contractor cannot perform.  Your  schedule also should
include the activities(and tasks) the project staff is
responsible for, along with estimates of the number'or'
work hours nee"cfed to complete them.

Project staff activities generally include —

(1)  Preparing the  statement  of work and  other parts
     of the procurement request package;

(2)  Supporting  the Procurement  and  Contracts Manage-
     ment Division  (PCMD)   in  selecting  a  qualified
     contractor  (evaluating  the  technical  proposals
     submitted in  response  to the RFP, participating
     in contract  negotiations,  and  performing  other
     administrative tasks involved in getting the con-
     tractor aboard);
                     -27-

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    (3)  Obtaining OMB  clearance for  the  pretest  and the
         survey proper;

    (4)  Monitoring and controlling the contractor's prog-
         ress;

    (5)  Reviewing all drafts of contract reports;

    (6)  Issuing the survey findings; and

    (7)  Assisting in closing out the contract.

    Although it may be  difficult to estimate the probable
    duration of some project staff activities because much
    depends on people outside  the  project  (OMB, the con-
    tracting officer, other  internal  review authorities),
    your schedule should  include rough estimates  for all
    major activities.  If you need  help,  contact the Sta-
    tistical Policy Branch (SPB) of  OSR  or a statistician
    in your office.

2.  Major Administrative Time Constraints

    The principal administrative  time constraints   on any
    contract survey are (a) getting  the  contractor aboard
    and (b) obtaining  OMB clearances  of the  pretest and
    the actual survey.

    •  Procurement of the contractor.

       The project schedule should include the time neces-
       sary to get the contractor aboard.  Your contracting
       officer can help you  estimate  this  but,  generally
       speaking,  much depends on the  dollar amount of the
       proposed procurement and  whether you  plan   to  re-
       quest a competitive  or  a  sole-source  acquisition.

       First,  you must allow adequate leadtirae for approval
       of the  procurement paperwork by your own office. If
       any special resources will be  required(ADP equip-
       ment or services,  tape  recorders,   mailing  lists,
       etc.),  other  Agency  offices  have  to  approve  the
       procurement package before  it goes  to  PCMD.   (See
       Chapter A  for more information on  procurement re-
       quirements .)

       Finally, the  Procurment   and  Contracts  Management
       Division must process  the  procurement.  The standard
       leadtime for  PCMD approval of small purchases (up to
       525,000) ranges  from 7-80  calendar  days,  depending
       on the  size of the award  and  whether it is  to be a
                         -28-

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   sole-source or competitive  order.   New sole-source
   or competitive  awards  over  that amount  regularly
   require 120-240 days for  PCMD approval.  (See Appen-
   dix D for more  specific  estimates  of the leadtimes
   required for various types of contracts.)

•  Obtaining OMB clearances.

   To meet requirements of the 1980 Paperwork Reduction
   Act, EPA is required to  obtain  OMB  approval of any
   information activity involving ten  or more respon-
   dents.  Therefore  (except  in  dire  emergencies),
   neither Agency staff nor the contractor are permit-
   ted to begin  collecting  data for the  survey  --  or
   even the pretest  if more than nine  members  of the
   public are to be  questioned --  until OMB approves
   the survey methodology and the  proposed  question-
   naire.

   Obtaining OMB clearance  of any  data collection ac-
   tivity is a lengthy procedure.  At EPA the clearance
   procedure is managed by  the  Information Management
   Branch (1MB) of OSR.

   As a rule of thumb, allow  at  least  two weeks for
   each office that must  handle and review the clear-
   ance package before it reaches OMB^The Act allows
   60 days for OMB's review (90 days OMB grants itself
   an extension).

   The project officer  is generally delegated the re-
   sponsibility (a) for preparing the necessary paper-
   work to obtain the OMB  clearance, (b)  for submitting
   the paperwork through  proper  channels,  and (c) for
   answering any  questions   the  reviewers  may  raise
   during the clearance process.

   If you have developed a comprehensive survey design
   and a preliminary  questionnaire, you  can initiate
   the OMB clearance  request before the contractor  is
   hired.  However, in  actual practice,  clearance re-
   quests for  surveys (or  even  pretests) are  rarely
   initiated until  after the  contractor  is  aboard.
   This is  because  the  contractor usually  plays  a
   major role  in  designing  the questionnaire  and the
   data collection procedures.

   To prevent any  unnecessary  delays  in clearing the
   survey, contact OSR's Information Management Branch
   early in the planning stage -- preferably  as  soon
                      -29-

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            as you have  tentatively  defined the objectives of
            your survey objectives.IBM canadvise you on the
            Agency's clearance requirements and give you a more
            precise estimate on how long  internal  and external
            approvals of  your  particular  survey  will  take.

         Later chapters of this handbook provide additional in-
         formation that may  help  you estimate  the  time  needed
         to obtain OMB clearances (Chapter  7),  hire  a contrac-
         tor (Chapters 4 and 6), monitor and control contractor
         performance (Chapter  7) ,  and  review  and  disseminate
         the findings (Chapter 8).

     3.  Phasing the Survey

         If you have any  serious doubts about the Agency's abil-
         ity to achieve the research objectives, it may be wise
         to do the survey in phases. Two appropriate ways are --

         •  To issue  an  RFP  solely  for  the pretest  (or pilot
            test), with the stated intention of issuing another
            RFP for the survey if the trial phase indicates the
            proposed methodology is  workable; or

         •  To specify  a series  of optional work  segments in
            the RFP, to be authorized by the Agency when and if
            certain concerns are resolved.

         The first alternative is obviously more time-consuming
         because two RFPs  are involved and  two  OMB clearances
         will be necessary  if you plan  to  use more  than nine
         respondents in the pretest.

         If you decide to use a  phased  approach, discuss your
         intentions with  your  contracting  officer as soon as
         possible. PCMD can advise you of other phasing options
         that may be available in your particular case.


C.   BUDGETING CONSIDERATIONS

     The third  component of  the survey plan  is  the  project
     budget.  A preliminary  cost  analysis of the  in-house and
     contract resources  the Agency  will  need to  carry  out the
     survey is important because  the  amount of money available
     for the project can profoundly affect the design.

     If you have  prepared your  schedule along the  lines  sug-
     gested in  the previous  section, developing  a  budget is
     relatively easy.   Briefly put,  you will have  to  compute
     cost estimates  for  each item on  the  schedule,  separately


                               -30-

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     estimating in-house and contractor  resources.   Be  sure to
     include costs for  computer  time, travel,  postage,  repro-
     duction, and printing in addition to estimates for project
     staff and contractor personnel.

     If you need help in making  your  estimates,  contact SPB, a
     statistical expert in your  office,  your  contracting offi-
     cer, or other project officers.

     When you complete  the  first draft  of  the  budget,  you may
     find it necessary  to modify the  original  survey design if
     the funds  available  for the  project  are  insufficient to
     meet your design criteria.   If so, consider  reducing the
     coverage, the number of questions,  or  the target response
     rate.  If  you  cannot modify the design  and  arrive  at a
     tolerable margin of  error  given the available  funds, you
     may have  to abandon  the   idea  of a  survey  altogether.


To recap;  At  this  point  in the  survey  you  should have  --

(1)  Established a clear need for the survey -- in other words,
     determined that certain data are not  available elsewhere
     and that a  survey  is the most appropriate way  to obtain
     the information you need;

(2)  Prepared a survey plan that includes criteria for at least
     the five critical  technical design elements  discussed in
     the previous chapter;

(3)  Given  full  consideration  to the availability and  cost of
     using in-house resources to do the survey, and determined
     that certain technical  services  should  be procured  from
     outside the Agency;

(4)  Estimated  the  internal  and  contract  resources  that  will
     be required to  carry out the planned activities, and deter-
     mined that  adequate  funds   and  time  are available;  and

(5)  Obtained  approval  from  appropriate  officials  in  your
     office to initiate the procurement.
                              -31-

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This chapter gave instructions for preparing a plan
to help ensure the successful outcome of the survey.
We recommended that the Agency's requirements for
certain key design elements be clearly specified and
that both a preliminary schedule and budget be included

Once the plan is approved, the sponsoring office can
begin to develop the paperwork for procuring whatever
outside technical support is required.  That is the
subject of the next chapter.
                         -32-

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                                                      CHAPTER 4
             PROCURING OUTSIDE TECHNICAL ASSISTANCE


Procuring outside technical support for a statistical survey is
a lengthy,  complex  process.  This  chapter  discusses  the first
phase of the procurement process -- the solicitation phase.  It
begins when the  sponsoring  office  submits a formal procurement
request package  to  the  Agency's  Procurement  and  Contracts
Management Division  (PCMD)  to initiate  a contract  award.   In
the case of a  competitive  procurement,  the desired end-product
of this phase is a sound, realistic Request for Proposals (RFP)
des/cribing the  Agency's technical  requirements and  conveying
all the  information prospective  offerers  need  to  prepare  a
responsive proposal.   Requirements  for noncompetitive procure-
ments are similar but less complex.

The next two phases  of the procurement process, the evaluation
of the offerers' proposals  and the  management of the contract,
are discussed in Chapters 6 and 7,respectively.

This chapter examines --
       •  The responsibilities of the project officer
          and the contracting officer in preparing a
          procurement request or order; and

       •  The paperwork required to support and justify
          the procurement of technical support services
          for a statistical survey, with special emphasis
          on competitive procurements.
 A.  INITIATING THE PROCUREMENT -- A TEAM EFFORT

     The project officer's technical expertise and the contrac-
     ting officer's  knowledge of  Federal  procurement require-
     ments are both  essential for developing a  sound contract
     award.

     The project officer is usually delegated responsibility for
     (a) drafting the  scope of work  statement  for the survey,
     (b) preparing a formal procurement  request package specify-
     and justifying  the  sponsoring officer's  technical  needs,
     and (c) obtaining the required  internal  approvals for the
     procurement before submitting the package to PCMD.


                              -33-

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The procurement package consists of a Procurement Request/
Order (EPA  Form  1900-8),  a  Procurement  Request Rationale
Checklist (EPA Form 1900), and other supporting materials.
It specifies  the  scope of  the proposed  contract  work as
well as  the deliverables  and reports  the  contractor is
expected to  produce.    For  a competitive  procurement,  the
package also must include the evaluation  factors that will
be used  to  weigh the  offerers'  technical  proposals,  and
other information that will permit the contracting officer
to write a  clear, realistic RFP.

The contracting officer is  responsible  for (a) processing
the procurement request  package  and  (b)  determining what
procurement arrangement will be  used to  purchase  the re-
quired services.  In addition,  for  a competitive procure-
ment, the contracting  officer must  (c) prepare a Request
for Proposals and  (d)  make  qualified  firms aware  of the
offering.  The  contracting  officer  will  draft  the  RFP
based on the information supplied by the  initiating in the
procurement request package.

Ideally, an RFP for a survey --

=   Requests the development of or specifies a  technically
    sound survey design that will meet the Agency's infor-
    mation needs, and  is  realistic,  considering  the time
    and funds available for  the  project  and the capabili-
    ties and resources of potential contractors;

    Conveys all the information offerers will need to pre-
    pare a  responsive  proposal,  including  all  the terms,
    conditions, and provisions  the  Agency  intends  to in-
    corporate in the contract;

    Asks for all the information that procurement and tech-
    nical personnel will  need to conduct  an accurate and
    equitable evaluation  of  the  proposals  received;  and

=   Attracts responsive proposals from enough qualified
    offerers to  provide  full and   open  competition  and
    permit a suitable selection.

An RFP specifically includes (a)  instructions  to offerers
on how to  prepare a proposal and  submit it  to  EPA;  (b)
instructions for  their  technical proposal (the  kinds  of
information offerers are expected to  discuss  in  their tech-
nical proposals); (c) business management  instructions (the
date and location of the offerers'  conference,  if any, the
closing date  for  the  proposals,  and how to  submit  cost
and pricing data);  (d)  all  terms,  conditions,  and provi-
sions the Agency  intends  to  incorporate  in the contract;
                         -34-

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     and (e)  information on how the offerers'  proposals will be
     evaluated.

     The contracting officer also will insert an announcement of
     the procurement in the Commerce Business  Daily summarizing
     the Agency,1 s procurement requirements and advising prospec-
     tive offerers  where  to obtain a  copy of  the  full  RFP.

     Obviously the quality  of  the  response  to the RFP  depend
     largely on  how well  the   sponsoring  office  defines  the
     Agency's technical requirements in the procurement request.
     For this reason,  we recommend  that  you discuss  your  re-
     quirements with your  contracting officer  as  soon  as  you
     have tentatively defined  them.  Your contracting  officer
     can help you draft the procurement request package,  advise
     you on the  type  of procurement  that  will best  meet  your
     needs, estimate the length of time  it will take  to  get a
     qualified contractor aboard,   and  generally  facilitate  the
     solicitation phase of the  procurement.


B.    PREPARING THE PROCUREMENT  REQUEST PACKAGE

     Below are instructions for preparing a procurement request
     package for a statistical  survey.  The instructions incor-
     porate the February 1984  revisions  to Chapter 2  of EPA's
     Contracts Management Manual.

     To initiate a  procurement estimated at more than $10,000.
     the sponsoring  officemustsubmitapackagecontaining
     the following documents -- unless otherwise  instructed by
     the contracting officer —

     »   A one-page "Procurement Request/Order" (EPA 1900-8),
         shown in Exhibit 3 on  the next page;

     »   A "Procurement Request Rationale Checklist,"  shown in
         Appendix E, which asks for information  on 24 specific
         items.  The "Checklist" replaces the 14-point document
         ("Procurement Request   Rationale")  formerly  used  to
         describe and justify  the  procurement requirements  of
         the office initiating  the request.

     «   All applicable supporting documents listed in item 2
         of the  Checklist,  such  as a procurement  abstract,  a
         statement of  work,  technical  proposal  instructions,
         and the  competitive  technical   evaluation  criteria.

     If the required survey  support  services  are budgeted at
     $10.000 or less, a "Procurement Request/Order" and  a  one-
     page description of the scope of work usually will suffice.


                              -35-

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  (Shaded areas are tor use of procurment office only)
                                                                        EXHIBIT  3


                                                                           Page      of
   US ENVIRONMENTAL PROTECTION AGENCY
          WASHINGTON, DC 20460
          PROCUREMENT
         REQUEST/ORDER
                  1. NAME OF ORIGINATOR
                  3. MAIL CODE
                                   4, TELEPHONE NUMBER
                                                                                        2. DATE OF REQUISITION
                                                                 5. DATE ITEM REQUIRED
  6. SIGNATURE OF ORIGINATOR
                                   7. RECOMMENDED PROCUREMENT METHOD

                                    LJ Competitive   LI Noncompetitive
  8. DELIVER TO (Project Manager)
          9. ADDRESS
                                                  10. MAIL CODE    11. TELEPHONE NUMBER
  12. FINANCIAL DATA

    (a) APPROPRIATION
                                    NOTE: ITEM 12 (c) DOCUMENT TYPE—CONTRACT = "C," PURCHASE
                                          ORDER = "P." IGA = "A," OTHER (Misc.) = "X"
            .. FMOUSE .
             W ft 3 digits)
               DOCUMENT
            CONTROL NUMBER
               (d) 16 digits)
ACCOUNT NUMBER
   (e]HO digits)
        OBJECT
        CLASS
       (f) 14 digits)
                                                                                                 AMOUNT (g)
DOLLARS
                  CTS
  13. SUGGESTED SOURCE (Name, Address, ZIP Code. Phone/Contact)
                                14. AMOUNT OF MONEY
                                  COMMITTED IS:
                                  Q ORIGINAL
                                  DINCREASE
                                  D DECREASE
                    15. CONTRACTING OFFICE D IS D IS NOT AUTHOR
                      IZED TO EXCEED AMOUNT SHOWN BY 1O%
                                                                            16. SERVICING FINANCE OFFICE NUMBER
                                                    17. APPROVALS
  a. BRANCH/OFFICE
                                             DATE
                                    d. PROPERTY MANAGEMENT OFFICER/DESIGNEE
                                                                                                       DATE
  b. DIVISION/OFFICE
                                             DATE
                                    e. OTHER {Specify)
                                                                                                       DATE
  c. FUNDS LISTED ABOVE ARE AVAILABLE AND
    RESERVED
                                             DATE
                                    e. OTHER {Specify)
                                               DATE
  18. DATE OF ORDER
19. ORDER NUMBER
    20. CONTRACT NUMBER (if any)
                   21. DISCOUNT TERMS
  22, R>P POINT
               23. DEUVEBV TO FOB POINT BY On vhefmff»u) 24. PERSON TAKING ORBER/OUOTI AND PHONE NO
  25, CONTRACTOR {Name, address, ZIP Code)
                                    26. TYPE OF ORDER
                                    O a. PURCHASE
                          REFERENCE YOUR QUOTE (See Block 24)
                                                            PLEASE FURNISH THE ABOVE ON THE TERMS SPECIFIED ON BOTH SIDES
                                                            OF THIS ORDER AND  ON THE ATTACHED  SHEETS,  IF ANY, INCLUDING
                                                            DELIVERY  AS INDICATED, THE PURCHASE IS NEGOTIATED UNDER
                                                            AUTHORITY OF 41USC2S2(eH    ).	
                                                           Ob.  DELIVERY PROVISIONS ON THE REVERSE ARE DELETED. THE
                                                                                 SUBJECT TO THE TERMS ANO  CONDITIONS
                                                                                ? Block 20)        	
                                                             C. O ORAL   D WRITTEN   D CONFIRMING
                                                    27. SCHEDULE
   ITEM
 DUMBER
   (a)
  SUPPLIES OR SERVICES
         (b)
    QUANTITY
    ORDERED
       (O
UNIT
 (d)
                                                     ESTIMATED
                                                     UNIT PRICE
                  UNIT
                  PRICE
   AMOUNT
      (0)
QUANTITY
ACCfPTEO
	(h)
                                                                                       TOTAL»
  28. UNITED STATES OF AMERICA
                                   29. TYPED NAME AND TITLE OF CONTRACTING OFFICER
EPA  Form 1900-8 (R«v. 4-84) Replaces previous editions,
                         and EPA Form 1900-8T, which are obsolete.

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The sponsoring office must Chen obtain all required appro-
vals (shown in Appendix  F)  before forwarding the procure-
ment request package to the  contracting officer for action.
The level of management approvals required by PCMD depends
on the  amount  budgeted for  the  support  services  and the
types of services being requested.

The remainder of  this  section provides some tips on prepar-
ing (1) your response  to  some  of the principal"itemson
the "Procurement Request  Rationale  Checklist"  and  (2) the
major supporting documents.

1.  Checklist Requirements

    Of the 24 "items"  on  the  "Procurement  Request Rationale
    Checklist," 15  are self-explanatory  and require  only
    a "check" in  the  proper  box  or a one-line descriptive
    comment.  The information requested  in Items 8, 10, 11,
    12, 13 (a and b),  14, 15 and 18, however,  is somewhat
    more complex.   The following  will  help you  complete
    them.

    •  Item 8  (Availability  of data  from other sources) .

       In Chapter 2 we discussed the  importance of prepar-
       ing a needs assessment at the outset of the project
       to demonstrate  the necessity and feasibility of the
       proposed information  collection   activity.    Being
       able to show that there  is a clear  need  for new
       data is basic to obtaining an OMB  clearance for the
       survey.  It is also of vital  importance  in obtaining
       approval of your procurement request.  Refer to this
       chapter in preparing  this item.

    •  Item 10 (Recommended  sources).

       This item gives you an opportunity  to recommend par-
       ticular sources for the procurement.  Among the me-
       chanisms available to help  you  compile a  list  of
       sources are --

       -- A "Sources  Sought" announcement in the Commerce
          Business Daily.  Ask your contracting officer to
          place an announcement of  this type in the CBD to
          solicit prospective  sources for the  survey sup-
          port services you  require.  The purpose  of this
          announcement is to give  new contractors  in par-
          ticular an  opportunity  to  submit a capability
          statement and  other  materials  for consideration
          by the  intiating office and PCMD.
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   -- The Procurement  Automated  Source  System  (PASS)
      established by the Small Business Administration
      to increase contract  opportunities  for small bus-
      inesses.  Consider selecting  prospective  offer-
      ers from  this  system,  particularly  for  small
      surveys.

   -- The directory of professional minority scienti-
      fic and technical firms.  This  current,  nation-
      wide directory  is available  from EPA's  Office
      of Small and Disadvantaged Business Utilization.
      It is designed  to help procurement  and  project
      officers identify minority  firms as  prospective
      sources for EPA contract work.

   Your contracting officer  and Small Business  repre-
   sentative in  PCMD   can  give you more  information
   on these and  other mechanisms  designed  to  promote
   competition for Federal contracts.

•  Item 11 (Anticipated procurement arrangements).

   If you expect  the  survey to cost  over  $10,000 and
   hope to use a noncompetitive procurement,  you must
   support your request with a "Justification for Non-
   Competitive Procurement" (JNCP).   The two principal
   justifications for  a JNCP are (a) urgency  -- the
   amount of time to place  the contract is too short to
   allow for unlimited competition and (b)  uniqueness.

   The JNCP should clearly explain (a) the circumstan-
   ces that make a competitive negotiation impractical
   and (b) the unique or predominant capability of the
   prospective contractor.   It  also   should  indicate
   what consideration has  been given  to other  sources
   and the  reasons  they  lack the  capability   of the
   firm under consideration.

   Federal Procurement Regulations require that a mar-
   ket search or a sources sought  synopsis be conduct-
   ed for certain noncompetitive procurements.

   If you propose to  use  a noncompetitive  procurement
   arrangement, discuss it with your contracting offi-
   cer before submitting the JNCP.

•  Item 12 (Appropriateness of set-aside procurements).

   See our discussion of set-aside procurement options
   in section C of Chapter 1.
                     -38-

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    •  Item 13a  (Project schedule).

       See our Instructions for preparing a project sched-
       ule in section B of Chapter 3.

    •  Item 13b   (Schedule  of deliverables,  excluding re-
       ports).

       Exhibit 4  on  the  next  page lists the typical deli-
       verables  for  a survey  project.   State  a due date
       for each  deliverable  in  terms of  "work  days"  or
       "calendar  days" after  the  contract  award.  Use the
       project schedule  to  establish tentative deadlines.
       Also indicate the number of copies of each deliver-
       able you require.

    •  Item 14 (Options).

       See section B-3  of Chapter  3 for  a  discussion of
       phasing options.

    •  Item 15 (Reports).

       See our  discussion  of  scheduling  in   Chapter  3.
       Also,  section C of Chapter  7 suggests the format and
       content of progress  reports,  and Chapter  8  is en-
       tirely devoted  to  the  final   report.   Be  sure  to
       state that the Agency has review authority over all
       draft and  final reports  and  estimate  the length of
       time required for these reviews.

    •  Item 18 (Procurement budget).

       Indicate (a)   the  funds  available for  the contract
       and (b)  the  anticipated level of  effort (in terms
       of person  years  or  similar  proxies  for  dollar
       estimates).  See section C  of  Chapter 3 for informa-
       tion on budgeting the procurement.

2.  Supporting Documents

    Below are a  few comments  on  three of the  supporting
    documents generally required for cpmpetive survey pro-
    curements:  (1) the scope of work (statement of work),
    (2) concise  technical  proposal   instructions,  and (3)
    competitive evaluation criteria.   (The lone supporting
    document  required for noncompetitive  procurements was
    briefly described under Item 11 above.)

    (For additional  help in preparing thee and  other sup-
    porting documents listed on the  Checklist,  see PCMD's
                       -39-

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                                                    EXHIBIT 4
            LIST OF TYPICAL SURVEY DELIVERABLES
 1.   Questionnaire(s).

 2.   Sampling plan.

 3.   Data analysis plan.

 4.   OMB clearance justification.

 5.   A specified number of blank questionnaires, forms,
      instruction manuals, training materials, manual pro-
      cessing specifications,  and other written materials
      to be used in the  data collection activities.

 6.   Specifications and instructions for the data process-
      ing activities, including data cleaning procedures
      and specifications, tape record layouts, coding in-
      structions manual, and codes.

 7.   A full account of  the data collection results for
      the original sample showing (a) cases determined to
      be eligible (complete and incomplete interviews, by
      reason), and (b) cases determined to be ineligible,
      by reason.

 8.   Results of the interview validations.

 9.   Information on error rates found during verification
      of the coding and  keying operations in the data pro-
      cessing phase.

10.   Edited data tapes.  (Specify any identifiers the
      Agency will need to make the survey data compatible
      with information in other EPA data banks.)

11.   Tabulations.  (Specify the form and content.)

12.   Estimates of sampling error.
                            -40-

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Project Officer's Handbook.  Their  instructions  apply
to all typesof  procurements,  not to  surveys  in par-
ticular.)

(1) Statement of work.

    This is the most critical part of the  procurement
    request package from the standpoint of the sponsor-
    ing office.For this reason,  all of Chapter 5 is
    clevoted to a discussion of  the topics that should
    be covered in the statement of work for a contract
    survey.

    The statement of work  may  vary from a simple des-
    cription of the research objectives  to a comprehen-
    sive plan for the entire survey.  Regardless of how
    simple or complex,it should clearly define the work
    to be performed  and  the contractor's obligations.

    In a competitive procurement,  the statement of work
    supplies the bulk of the technical information for
    the RFP.   In a  noncompetitive arrangement  it out-
    lines the scope of work of  the  project.  The state-
    ment of work can strongly influence the quality of
    the offerers' proposals.  Later, possibly with some
    modifications during  the negotiations,  it  shapes
    the contract.

    At a minimum,  to permit the  offerers  to  prepare
    a technically  sound  and responsive  proposal,  the
    statement of work should include a clear, unambig-
    uous set  of  survey  design specifications covering
    at least  the five  key design  elements  discussed
    in the previous chapter.  To reiterate, these five
    elements are --

    •  A clear statement  of the  research  objectives
       in terms  of  the  kinds  of  information   to  be
       collected, the problems  to be  solved, and  the
       hypotheses to be tested.

    •  A clear and complete definition  of  the  target
       population, including  a  specification  of  the
       reporting units (e.g., individuals, households,
       businesses), and the coverage.

    •  A requirement that probability sampling must be
       used at all  stages  of respondent selection  and
       that EPA has  the  right  to review the selection
       procedures.
                     -41-

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    •  The  level  of  precision  (sampling  error)  the
       Agency will require for one or  more  of the  key
       statistics.  The requirements  should be compat-
       ible with  the  funds  available  for  the survey.

    •  The  target  response  rate for  the  survey as  a
       whole.

(2)  Concise technical proposal instructions.

    This supporting document should include any special
    information you want from the  offerers  to help in
    evaluating their  technical  capabilities.   At  a
    minimum, you  will  want  to  instruct the  offerers
    to provide information on --

    •  Their survey  research  experience,  particularly
       experience with  and  typical  approaches to  --

       -- Sampling frame refinements;

       -- Probability sample  designs  -- especially  for
          large-scale surveys;

       -- Data collection methodology (including follow
          up procedures);

       -- Questionnaire development and testing;

       -- Estimation procedures,  including  nonresponse
          adjustments;

       -- Variance computation procedures -- especially
          for complex samples;

       -- Training and  supervision (of  interviewers,
          coders, etc.);

       -- Data analysis in large-scale surveys;

       -- Data processing;

       -- Quality control;  and

       -- Publications.

    •  Their relevant  prior  work, including  examples
       of questionnaires,  sampling documentation,  in-
       terdiewing manuals,  and survey reports  prepared
       by the firm.   Ideally,  you should  request  in-
       formation on  all previous  work pertaining  to
                     -42-

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           the subject areas of  concern -- not just  work
           the offerers want to submit — over some reason-
           able time-frame (say,  five years).  (The project
           staff should verify at least a sample  of the
           work cited in  the proposals  before  the discus-
           ions/negotiations with the offerers  begin.)

        •  Their staff experience, including the names and
           resumes of key staff members.  It may be desir-
           able to include a "key personnel" clause stating
           which staff members  cannot be replaced without
           prior approval by the Agency.

        •  The consultants they plan to use.  (Request of-
           ferers to  include  a letter  of  intent  from any
           key people who are not permanent staff members.)

        •  The background  and  experience  of their inter-
           viewing staff and the  qualifications  of super-
           visory and clerical field staff.

        You may want the offerers to provide a  work break-
        out indicating exactly what technical services will
        be performed at each phase of the survey.  A break-
        out is extremely helpful in monitoring and control-
        ling the contractor's  progress.

3.  Competitive Evaluation Criteria

    A document  specifying the  measurement  standards the
    Agency will  use  to  assess  the technical  merits  of
    each offerer's  proposal  uniformly  and  consistently
    is essential  to  support   a  competitive  procurement.

    The project officer  (and other  members of  the Techni-
    cal Evaluation  Panel,  if   any)  are   responsible  for
    developing both the  technical evaluation criteria and
    a scoring plan.   The criteria  will also be  reviewed
    by the contracting officer.

    Note that the RFP typically will include only a  sum-
    mary of  the  evaluation  factors  and   the  numerical
    weights assigned to each,  but it will  give  the offer-
    ers a sufficient  understanding  of  the  relative impor-
    tance the Agency  places on each part of their techni-
    cal proposals,  such  as (a)  the technical  adequacy of
    the work  plan,   (b)  organizational  capability,   and
    (c) the technical  qualifications of the staff to be
    assigned to the project.

    See sections A-2 and all of  section B  in Chapter 6 for
    further information  on evaluating  survey  proposals.

                         -43-

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    Also, the  Project Officer's Handbook  gives  detailed
    instructionsfor developing  theevaluation  factors of
    competitive procurements.
In this chapter we discussed the project officer's
principal responsibilities during the first phase of
the procurement process.  We provided instructions
for preparing the paperwork to initiate a procurement
request for survey work, with special emphasis on
competitive solicitations.

The next chapter, we continue our discussion of the
main supporting document in the procurement request
package -- the statement of work.
                         -44-

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                                                      CHAPTER 5
                PREPARING THE STATEMENT OF WORK
The statement of work  for  a contract survey describes the pur-
pose and objectives  of the survey,  the  technical requirements
of the award, and the contractor's obligations.  We have devoted
an entire chapter  to  the statement  of  work because  it  is the
most important part of the procurement request package.

As noted in the previous chapter, the project officer typically
writes the  statement  of work, which  should  be  attached  to the
package as  a  supporting  document.   The  contracting  officer
usually will include it intact as an appendix to the RFP.  Later,
possibly with some modifications,  it  will  be incorporated into
the contract.

This chapter discusses --
        •  The importance of the statement of work to
           the successful outcome of the project;

        •  The specific topics the sponsoring office
           should cover in the statement of work; and

        •  Tips on compiling the statement.
Our discussion here focuses on the proper content  of a statement
of work  for  a  competitive  solicitation, but  many  parts  are
applicable to other procurement options.   A statement of work is
an essential  ingredient of any survey contract.


A.   IMPORTANCE OF A WELL-DEFINED WORK STATEMENT

     The importance of  preparing  a work statement that clearly
     defines  the technical  requirement  of the proposed project
     cannot be over-emphasized. The statement should be precise
     enough to allow prospective contractors to propose intelli-
     "gently,  confidently, and competitively, but not so defini-
     tive it  frightens away qualified competitors.

     A work statement that is  neither too  restrictive nor too
     broad generally has many positive effects.It will --


                              -45-

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Increase the number of qualified responses to the RFP.

If the  statement  of work  is ambiguous or  too  broad,
qualified firms may  elect  not  to  propose  because the
risk of  misinterpreting  the Agency's  requirements  is
so great they will not  exert the  effort necessary for
a sound  response.   Conversely,  if  it  is  too restric-
tive, some capable firms may not  propose,  fearing the
Agency will over-control their performance.

Improve the quality of the proposals.

If the project  staff has  highly qualified statistical
staff and knows exactly what type  of technical  assis-
tance it wants, a detailed work statement is sometimes
appropriate.  Maximum specification of  the survey de-
sign will communicate exactly what the Agency expects
from the offerers, but  it  also  allows the offerers to
reiterate the  Agency's  stated  requirements.  An in-
flexible work  statement  also tends  to  discourage any
attempt to improve on the stated requirements.

Hold down the cost of the survey.

The offerers'  perceptions   of  the  risks   involved  in
undertaking the work  outlined  in  the  RFP  may  affect
the contract price.

If the work  requirements  are well defined  and  suffi-
ciently flexible  to  permit  offerers   to  demonstrate
their understanding of  the  research problem and  their
ability to  help  the  Agency  resolve  it,  negotiating
a firm  fixed-price contract may  be possible.   This
type of  contract   requires  less administrative  over-
sight by the Agency and  thus lowers the total cost of
the project.

An ill-defined  work  statement, on  the  other  hand,
usually makes  it  necessary  for the  Agency to  use  a
more expensive  alternative --a cost-reimbursable con-
tract -- because neither the Agency nor the contractor
can estimate the  costs precisely  enough  to  agree  on
an acceptable fixed price.

Facilitate the  evaluation process.

If the scope of work  and the scoring plan are clearly
defined in  the  RFP,  it is much easier  for the Agency
to evaluate  the proposals  fairly.   Offerers  also are
less likely to misinterpret  the Agency's requirements.
                     -46-

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B.   SUGGESTED CONTENT OF THE STATEMENT OF WORK

     The next thirteen pages  discuss  the topics the sponsoring
     office should cover in the  statement of work.  There are 24
     topics (shown in Exhibit  5) organized into  four categories:

     (1)  Purpose,  objectives,  and  background  of the  study;
     (2)  Design specifications;
     (3)  Data collection requirements; and
     (4)  Data processing, tabulation, and analysis
          requirements.

     We recommend that the project officer -- or whoever writes
     the statement of work  for  the procurement request package
     -- include some information under each topic to help pros-
     pective offererspreparetheirproposals.This  means --

         Specifying the Agency's requirements for the particu-
         lar topic; or

     =   Asking the offerers to state how they intend to deal
         with the topic if awarded the contract; or

         Both.

     Content for  each of  the  24  topics  is suggested  below.

     1.  Purpoj3eT j)bjective5,  and Background of the Study

         The topics in the first category are (1) purpose of the
         survey, (2)  research objectives,  and  (3)  background
         material.

         (1)  Purpose of the study.

              Succinctly state the reasons the Agency is under-
              taking the survey.  Indicate whether the substan-
              tive findings are to be definitive or whether the
              survey is intended  as a pretest,  pilot  test, or
              feasibility study.   State  how  the survey results
              are intended  to  support program  goals  and  cite
              any relevant  statutes.   If  appropriate,  briefly
              discuss the research  problem in  the  larger  con-
              text of the Agency's mission, particularly if the
              survey is part  of an ongoing research  program.

         (2)  Research objectives.

              Define the  research  objectives   as  clearly  and
              precisely as possible in terms of .the information
              to be collected and  the  hypotheses to be tested.


                              -47-

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                                          EXHIBIT 5
TOPIC GUIDE FOR THE STATEMENT OF WORK
1.



2.






3.












4.



PURPOSE, OBJECTIVES, AND BACKGROUND OF THE STUDY
(1) -
(2) -
(3) -
STUDY
(4) -
(5) -
(6) -
(7) -
(8) -
(9) -
DATA
(10) -
(11) -
(12) -
(13) -
(14) -
(15) -
(16) -
(17) -
(18) -
(19) -
(20) -
(21) -
Purpose of the study
Research objectives
Background information
DESIGN SPECIFICATIONS
Target population and coverage
Target response rate
Required use of probability sampling
Level of precision (sampling error)
Sampling plan
Sampling frame
COLLECTION REQUIREMENTS
Collection methods
Questionnaire(s)
Pretests
Data rights
Respondent's obligation to reply
Confidentiality
Incentive payments to respondents
Advance notice to respondents
Length of interviews
Interviewer qualifications
Interviewer training
Quality control of the data collection
PROCESSING, TABULATION, AND ANALYSIS REQUIREMENTS
(22) -
(23) -
(24) -
Quality control of the data processing
Data descriptions
Tabulation and analysis
                  -48-

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         If possible,  include  the  key  study  variables.
         (See our discussion  of  this  topic  in section A-l
         of Chapter 3.)

    (3)  Background information.

         Discuss any available  reference material  or data
         that would help prospective offerers develop their
         proposals, e.g., studies  done by  the  Agency (or
         others), sampling frames, estimates of the number
         and geographic distribution of the target popula-
         tion, findings of related research.

         (If these materials are not too bulky,  they can be
         included as attachments  to the RFP.   Otherwise,
         indicate when and where offerers can obtain them.
         Do not include material that would be of interest
         only to the successful offerer.)

2.  Survey Design Specifications

    Of the six topics in this category, four are among the
    minimum design specifications  discussed in  Chapter 3,
    namely, (4) target population and coverage,  (5) target
    response rate,  (6)  required  use  of probability  sam-
    pling, and (7) level of precision (or sampling error).
    The two additional related topics are (8) the sampling
    plan and (9) the sampling frame.

    For additional information on all of these topics, see
    section A-l of Chapter 3.

    (4)  Target population and coverage.

         Define the survey  population  and  clearly specify
         the reporting units (individuals, households, bus-
         inesses, or industries) from which  the information
         is to be collected.  Allow offerers the option of
         describing alternate units, if appropriate.

         Identify the geographic  areas to  be covered and
         any subpopulations  of  special  interest  to  EPA.
         Clearly indicate any exclusions  in coverage.

    (5)  Target response rate.

         Specify a  minimally-acceptable   target  response
         rate for  the  survey as  a whole  and  the  method
         offerers should use to calculate it.

         As discussed in Chapter 3, many factors have to
         be considered in determining an acceptable target

                         -49-

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     rate.   Generally speaking, it should not  be  less
     than 75 percent (of  those  eligible to be  in  the
     target population  -- not just those  at home when
     the interviewers call,  for  example).   A  survey
     expert can help  you determine an appropriate rate.

     A low response  rate  will  do  more to render  the
     survey results  questionable  than,  say,  using  a
     sample that is  too small.  This  is because there
     is no way  of making valid  inferences  from  the
     portion of the  population  that does  not  respond.
     If the response rate in a large  survey  is  low,
     there is  an even greater chance  of bias.

     Adequate  follow-ups  of  nonrespondents are essen-
     tial to  achieve whatever  target  rate  you  set.
     Ask offerers  to  specify what  they will do to meet
     the Agency's  target.   (See Chapter 5 of Volume II
     for information  on establishing  quality  assurance
     procedures)

(6)   Required  use  of  probability sampling.

     State that probability  sampling  must be  used at
     each stage of respondent selection.   You may
     encounter difficulties  in  clearing  the  survey
     through OMB if you do not insist that probability
     selection methods  be  used.  OMB requires  a special
     justification if the Agency specifies another  se-
     lection method.  (For  more  information on  sampling,
     see Chapter 4 of Volume II.)

     Except in highly  unusual  circumstances  or for  a
     pretest,  we recommend that  you ask  the contracting
     officer to insert  the following clause in the RFP:

       "Unless otherwise  specified in the statement of
        work,  any  offerer's  response to  this  Request
        for Proposals (RFP)  shall  contain probability
        sampling methods  for the selection of respond-
        ents or subjects for any survey or other study
        in which sampling from a defined population is
        required.   Sampling  plans  and  cost  proposals
        shall  be based on  such  methods.  If,  however,
        an offeror feels  that a  nonprobability sampling
        approach would  be more  efficient,  offeror  may
        elect  to  submit   an  alternative  proposal  in
        addition to the required proposal.  Any offeror
        not submitting  a basic proposal  utilizing prob-
        ability sampling  methods  shall  be  considered
        nonresponsive to the RFP."
                     -50-

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(7)   Level of precision (sampling error).

     The goal of the sample design is to get the least
     sampling error and the least bias given the avail-
     lable resources"!For most surveys,the sample that
     is ultimatelyconceived  represents  a  compromise
     between demands for precision and budget restric-
     tions .

     As indicated  earlier,  it  is  essential  for  the
     Agency to establish the level of  precision it will
     tolerate for one  or more of the  key statistics.
     Setting a minimally acceptable rate  for sampling
     error is one of the principal  means  of assuring
     achievement of the research objectives.

     State the desired  level in  terms  of standard error
     or relative standard error.   Indicate  whether it
     is to apply  to any specific  subpopulations.   Be
     sure to state  your  requirements  clearly.   A mis-
     interpretation of  the  Agency's  requirements  for
     sampling error can  lead  to gross  differences in
     the clustering and sample sizes the offerers will
     propose.

     The stated level of precision should be compatible
     with the funds available for the  survey.   Ask a
     survey expert to  help you determine an error rate
     that can be  achieved given  the  funds  available
     for the project.

(8)   Sampling plan.

     Once you have  stipulated the level  of precision
     in terms of some  minimum allowable sampling error
     for one or more of the key statistics,  ask offer-
     ers how they plan to achieve this level.

     Instruct the offerors to  base their choice of sam-
     pling units, sample  sizes,  and  selection methods
     (for each  stage,  if applicable)  on optimization
     considerations --  i.e., maximum precision per unit
     of cost.

     More specifically,  offerors  should  be  asked  to
     describe and justify:

     — Their choice of the sampling units (e.g., per-
        sons, households,  counties,   enumeration  dis-
        tricts, businesses, industries).
                     -51-

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        The Agency can  designate  the  units  for  some
        stages of selection  such as the  primary  sam-
        pling units (PSUs) ,  and  ask  the offerers  to
        define the  remaining  units  in  the  sample.

        For a multiple-stage sample design,  it may  be
        useful to require  offerers to  use  a certain
        number of PSUs.  Otherwise, the resulting  sam-
        ple might not  yield acceptable results.

     --  Their choice of sample size.  As we recommended
        earlier,do not specify the initial sample size.
        It is not  desirable or  practical  for EPA  to
        specify both the sample  size  and a minimally-
        acceptable level of  precision.   The  reason  is
        it may not be  possible  to achieve the desired
        level of precision using  a sample  of the  pre-
        scribed size,  given the resources available for
        the work.  You may  require  a minimum  sample
        size for specific subgroups of special concern,
        however.

     --  The methods  they propose  to use to select units
        from the frame  (at each  stage,  if  a multiple
        stage sampling plan is to be used).

     —  Any variation  from strict probability sampling
        the offerers consider necessary to deal with any
        special problem  such as  unavoidable coverage
        deficiencies.

     --  The methods they propose to use to control and
        measure biases  and  other nonsampling  errors
        during ±he data collection and data processing.

(9)   Sampling frame.

     An  accurate, up-to-date, complete frame is  essen-
     tial if the  sample is  to represent the target  pop-
     ulation adequately.   Indicate whether  the  Agency
     will provide the   frame  — the sources  from which
     the sample members will be  selected — or whether
     the contractor is to develop it. You may recommend
     certain sources.

     Ideally, the sampling  frame  should fully cover the
     target population.  Therefore, be sure to indicate
     any areas or  subgroups  that  should  be  excluded,
     i.e., Alaska,  Hawaii,  military bases.

     If  the Agency is  to supply the frame,  make  sure
     (a) there are no  legal or regulatory restrictions
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         preventing its use, such  as confidentiality provi-
         sions in the Federal Privacy Act or environmental
         statutes; (b)  it  is current, complete,  and  con-
         tains no duplications; and (c)  you can get it to
         the contractor in a usable format in time to meet
         the project schedule.

         On the other hand,  if  you want the contractor to
         supply the sampling frame, ask offerers to provide
         information on how  they  propose to construct the
         frame and ensure its accuracy.

3.   Data Collection Requirements

    The next  twelve  topics relate  to the  data collection
    methodology,  specifically to requirements for  (10) col-
    lection methods , (11) questionnaire(s),  (12) pretests,
    (13) data rights, (14)  respondent's  obligation to re-
    ply, (15) confidentiality,  (16)  incentive payments to
    respondents,  (17) advance notice  to  respondents,  (18)
    length of interviews, (19) interviewer qualifications,
    (20) interviewer  training,  and (21)  quality  control.

    (10) Collection methods.

         Ask offerers to  justify   the methods  and techni-
         ques they intend to use to collect the data.   You
         may suggest an  acceptable data  collection method
         and explain  any  time  constraints   on  the  data
         collection phase,  but  we recommend  you do  not
         specify the  collection  methodology  unless  you
         have good reasons  for  doing so.   (See  Chapter  2
         of Volume II for more information.)

    (11) Ques tionnaire(s).

         Include a draft  questionnaire,   if  possible.   It
         gives the  offerers  a  basis  for  estimating  the
         costs of  collecting  and  processing  the  data.
         Otherwise, include  a list of suggested questions
         or state EPA's information requirements in suffi-
         cient detail  to  allow  offerers  to  construct  a
         preliminary questionnaire and determine the amount
         of effort required  to polish and test it.

         Indicate whether open-ended or preceded, multiple-
         choice answers  are to be used, and  whether  re-
         sponses will be mandatory or voluntary.

         Also indicate  any  special  requirements  such as
         (a) a  Spanish-language  version  in  areas  where
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    Spanish  is  the predominant  language,  (b)  differ-
    ent versions  of  the questionnaire  to bring  out
    local  concerns  in various regions,  or (c)  supple-
    mental diaries.

    State  how many copies  of the  questionnaire  will
    be required and who is  to reproduce them.

    The  contractor should  have  a  major role  in  the
    development of the  final questionnaire,  but  the
    Agency should retain review authority.  (We recom-
    mend that you have an Agency survey expert review
    the  final  questionnaire.   Unless   the  questions
    are  properly phrased,  the resulting data  are  apt
    to  contain serious biases.)

     (See Appendices B and C for examples of question-
    naires used in recent EPA surveys.   Also see Chap-
     ter 3 of Volume  II for information on the entire
    questionnaire-development process.)

(12) Pretests.

    A pretest or pilot  test is the only way of making
     sure the survey is workable.  A pilot test repli-
     cating the  proposed methodology   as  closely  as
     possible is  vital for  many surveys.   (A  pretest
     assesses the validity  of the  questionnaire only,
     as a rule.)

     If you  intend  for  the  contractor  to pretest the
     survey, ask offerers to propose:

     -- The size of the  test sample.  Pretest or pilot
        test samples  should be large enough  to bring
        out any significant  problems with the question-
        naire (or  the proposed data  collection tech-
        niques) .

        OMB clearance  is not required if fewer than ten
        respondents are used.  However if (a) the sam-
        ple is very large, or (b) the questionnaire is
        complicated and lengthy,  or (c)  the target pop-
        ulation is very heterogeneous on key character-
        istics, a  test  population  this small  is  not
        adequate.  Although  an  additional  clearance
        will be required if ten or more respondents are
        used in the pretest, the review  often has sig-
        nificant benefits.   It can reveal overlap with
        ongoing data  collection activities  in  other
        agencies or  ways  of  improving  the  proposed
        methodology.

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     -- A method for selecting the respondents.  While
        probability sampling is important for choosing
        the respondents in the  survey  proper, it usual-
        ly is not necessary for a  pretest.  One or more
        "purposive" samples are  frequently  chosen for
        a pretest to make sure  that advance information
        on key subpopulations  is obtained.

     — The  timing  of  the pretest.   Offerers  should
        allow enough time  between  the pretest  and the
        actual survey to analyze the results and amend
        the questionnaires (and methodology) according-
        ly.

     -- Ways  to  increase  the  utility  of the  survey
        results.  For example, consultations  with po-
        tential data users often provide valuable tips
        that will  improve  the questionnaire.   Users
        also may  comment on the  degree  of  precision
        they would  like  to see and the  timing  of the
        survey.

(13)  Data rights.

     Discuss (a) how the rights of  data subjects or re-
     spondents are to be protected,  (b) Agency policies
     for monitoring interviews, and (c)  policies  gov-
     erning the use of  the  survey data. Offerers should
     be required to assure respondents that  their in-
     terests will be protected to the maximum possible
     extent.

     If the data are being  collected  for general  sta-
     tistical purposes,  the Agency usually  can advise
     respondents that the  information they supply will
     be used only for statistical tabulations and that
     individual replies will be kept confidential.  If
     not, the respondents should be advised of the ex-
     tent of disclosure, how the Agency intends to use
     the data-, and who will be permitted access to it.

(14)  Respondent's obligation to reply.

     Indicate whether responses  will  be  voluntary  or
     mandatory.  The Paperwork Reduction Act  also re-
     quires that questionnaires include information on
     the respondent's obligation to reply.

(15)  Confidentiality.

     Discuss confidentiality and ask offerers to state
     the measures they  intend  to take  to protect the
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     information the respondents supply.

     Confidentiality is of prime concern  to  all  repu-
     table  survey  research  organizations.    However,
     if  the Agency promises  confidentiality,  the  con-
     tractor may  have  to  take  special  precautions
     (e.g. , lock  up  data  and  allow  access  only  by
     authorized personnel).

     Consult an attorney in the  Office of General Coun-
     sel (OGC)   about  the  extent to  which the  Agency
     may pledge confidentiality and the  measures  that
     should be   used  to  safeguard  respondents'  data.
     This should be  done before the questionnaire  is
     submitted  for OMB clearance.

(16)  Incentive  payments ^o respondents.

     Advise offerers  if  the  respondents  should  be
     financially compensated  for completing  the  ques-
     tionnaire  and  explain  why  this   is  necessary.
     Incentives do not  always contribute to  a  higher
     response rate, but they may be crucial to the suc-
     cess of a  lengthy  or complex  survey.  Completing
     or  responding  to  a  questionnaire  may  require  a
     significant amount of work or time on the part  of
     the respondents.   If  replies  are voluntary,  con-
     sider compensating  respondents  for their  time.

     If  you  do  plan to  pay  the respondents,  get  the
     approval of  your  Division Director.   You  also
     will have  to explain  these payments in the  OMB
     clearance request.  If  the success  of  the survey
     depends on compensating respondents, discuss this
     with the Information  Management Branch  early on.

(17)  Advance notice to respondents.

     The response rate of many surveys can be consider-
     ably improved if the respondents are  given advance
     notice of  the Agency's  intent to  collect certain
     information.  This  gives them an  opportunity  to
     review their records and documents before they are
     are interviewed and speeds up the process.

     If  you  intend  to have  the contractor  handle the
     advance notifications,  advise offerers of  this
     requirement so  they  can  plan  their  resources
     accordingly.  (For  additional information  on all
     aspects of interviewing, see  Chapter 5  of Volume
     II.)
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    (18) Length of interviews,

         Specify a time  limit or ask  offerers  to propose
         a ceiling on the  length  of the interviews.   Some
         respondents will  not cooperate  if  the interview
         is too long.

         If you  let  the offerers  know  approximately  how
         many questions you intend to ask.it will be easier
         for them to  propose the interview length.  General-
         ly speaking,  face-to-face   interviews  should  not
         last more than 60  minutes;  30 minutes is the upper
         limit for a telephone interview.  For a voluntary
         household survey,  120 minutes is the maximum time
         you can  expect  respondents  to  devote  to a  mail
         questionnaire.  For  an  industrial  survey,  where
         the Agency  can  require mandatory responses,  how-
         ever, there is no need to limit the length of the
         interviews.

    (19) Interviewer qualifications.

         Indicate any special qualifications the interview-
         ers should have, such as  expertise  in  a specific
         field of study, knowledge  of a foreign language,
         or previous interviewing experience  with certain
         types of respondents (e.g.,  corporate executives).

    (20) Interviewer training.

         Ask offerers how they propose to train the inter-
         viewers (e.g., printed interviewer guides, train-
         ing conferences),   and state  whether  the  Agency
         will participate  in  or  observe  the  training.

    (21) Quality control

         Quality control of all data collection operations
         — checking, sample selection,verifying interviews,
         etc. -- is vital to  ensure  that the survey design
         is faithfully implemented.  However, we recommend
         that you do not stipulate any particular quality-
         control procedures.  State  only that quality con-
         trol is a necessary  element of the survey and ask
         the offerers  to  say how they  propose  to control
         the quality of the data collection.

4.  Data Processing. Tabulation, and Analysis Requirements

    Specify or require information from  the offerers on all
    applicable aspects of the data processing and analysis
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        operations (e.g.,  procedures for  editing  and coding,
        keying instructions  for processing personnel, verifi-
        cation procedures, any  required  tabulations,  weighting
        for nonresponse  and  missing data,  and  any analysis
        requirements).

        At a minimum, the following topics -- (22)  quality con-
        trol, (23)  data  descriptions,  and  (24)   tabulations
        and analysis  --  should be covered in the  statement of
        work.

        (22) Quality  control of data processing.

             We recommend  that  you do not  specify  any particu-
             lar quality  control techniques for the  data pro-
             cessing  operations.   Rather, ask offerors to state
             how they propose to control them, e.g., checking
             the editing  and coding  of  the responses.

        (23) Data  descriptions.

             Specify  the  format of all  data tapes,  cards, and
             printouts the contractor  is  to supply.  For ex-
             ample,  indicate if the  data tapes  must be compat-
              ible  with EPA computers.

         (24) Tabulation and analysis.

              If possible,  indicate the  form and content  of the
              tabulations.  Otherwise, ask the offerers to  supply
              table shells.

              If you wish  the contractor to analyze  the data,
              specify in what form you want them presented.  (For
              additional information   on  preparing   an analysis
              plan, see Chapter  1 of Volume II.   For more  infor-
             mation on data  processing, see Chapter  6 of  that
              volume.


C.   TIPS  ON COMPILING THE WORK STATEMENT

     Before you begin to write —

         Review all applicable laws and Agency regulations,pro-
         cedures,  and policies and  discuss them, as appropriate,
         with other program officials, your contracting officer,
         your Information Management  Coordinator,  and your rep-
         representative in the  General   Counsel's  Office.  This
         will allow you to make  the offerers aware of any  appli-
         cable environmental statutes and Federal laws that may


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    impose constraints on  the  survey,  such as the Privacy
    Act and the Paperwork Reduction Act.

=   Examine other Agency work statements.solicitation doc-
    uments (RFPs), and contracts  dealing with similar re-
    search.  Query staff who have worked on these projects
    about problems they  encountered and  ask  them how you
    can avoid them in your survey.

While you* re writing --

=   Be sure to include all technical requirements and con-
    tractor obligations.   Surprising offerers  during the
    negotiations with changes in  the scope of the work may
    cause serious  problems,  particularly  if  the changes
    affect the  schedules or  budgets they  have  proposed.

=*   Use illustrations to enhance  offerer understanding of
    technical provisions.

=   As for language --

    •    Be as concise and clear  as  possible.    Use  accu-
         rate, consistent  terminology.   Avoid words with
         more than one meaning, jargon,  and pronouns with
         vague antecedents.

    •    Use mandatory language properly.   Use "shall" to
         express  a binding  provision in a work statement.
         Use imperatives  for  obligatory  requirements  --
         e.g., "The  following areas  shall be  covered  in
         the survey..."

Before sending the document to your  supervisors for review


    Carefully edit the text.  Check  for  unnecessary dupli-
    cations, contradictions, typing errors, omissions, etc.

    Have a statistician  or sampling  expert  review the sur-
    vey design specifications.
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This chapter presented a topic guide to help in drafting
the technical content of the statement of work for a
typical contract survey.  The guide includes 24 topics,
all of which should be covered to help the prospective
offerers prepare their proposals.

We also discussed the positive effects of a well-defined
work statement on the response to the RFP, the evaluation
of the proposals, and the price of the contract.

The next chapter examines the project officer's role in
selecting the contractor, especially in evaluating the
technical proposals.
                           -60-

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                                                      CHAPTER 6
                   SELECTING THE CONTRACTOR


This chapter  examines  the project  officer's role  in  the next
phase of the procurement process --  the evaluation of the offers
received in response to the RFP and  the selection of a qualified
firm to carry out the survey.   More  specifically, it explains --
          The project officer's administrative and
          advisory responsibilities in evaluating the
          proposals and selecting the most qualified
          offerer; and

          Tips on evaluating the technical proposals.
A.   THE PROJECT OFFICER'S ROLE IN SELECTING THE CONTRACTOR

     After the  deadline  for  receipt  of the proposals and until
     the contract  is  awarded,  the project officer has many im-
     portant advisory and  administrative  responsibilities such
     as (1)  safeguarding  information  from  the  offerers,  (2)
     evaluating the  technical  proposals,  (3)  and assisting the
     contracting officer in the discussions or negotiations with
     the offerers  in the  competitive  range.   These  activities
     are briefly described below.

     Keep in  mind  that,  as  in  all  phases  of  the  procurement
     process, the  Procurement  and Contracts Management Division
     (PCMD) plays  the lead  role  in  the  source evaluation and
     selection  process.

     For all competitive procurements  in  excess of  $25,000, the
     PCMD official in charge of this phase -- the Source  Selec-
     tion Official -- is responsible  for  (a)  appointing the mem-
     bers of  the  Source  Evaluation Board (if  convened),  the
     Technical  Evaluation  Panel,   and  the  Business  Evaluation
     Panel; (b)  overseeing  all   administrative  and  procedural
     aspects of  the  procurement;  (c) making final  decisions on
     the competitive  range and selection  of the contractor; and
     (d) approving the  contract  document.  If the  award  is ex-
     pected to  be  more than  $5 million, the contracting officer
     will serve  as the  Source  Selection Official —  unless the
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the Chief of the Contracting Office designates someone else
to serve in this  capacity.   (For more complete information
on PCMD's role in the evaluation and selection process, see
Subpart 1515.6 of the  EPA acquisition regulation.)

1.  Safeguarding  Information from Offerers

    Throughout the  source evaluation  and selection phase of
    the survey,  all Agency personnel  must be  careful to
    comply with Federal policies governing the handling and
    disclosure of information  about the procurement.  These
    policies  are  designed to prevent  any offerer from gain-
    ing an unfair competitive  advantage in the awarding of
    a contract.

    Therefore, as  project  officer,  remind your  staff --

    •  To  keep all information received  from offerers in
       strict confidence.   This  means taking  proper care
       in handling  the  proposals and  any  supplementary
       information the  offerers may  submit for clarifica-
       tion  purposes prior  to the award.

    •  To disclose  no information about the pending procure-
       ment  to people outside the Agency.  Only authorized
       contracts personnel may do this.

    •  To  refer  all correspondence or inquiries  about the
       survey,  the RFP, and the status of  the  evaluation or
       the negotiations  to the contracting  officer.  All
       correspondence sent  to  the offerers must be  signed
       by the contracting  officer.

2.  Evaluating and Scoring the Proposals

    The sponsoring office's principal  impact  on the  selec-
    tion of the  contractor is in performing  the  technical
    evaluation of  the  offers  received  in response  to the
    solicitation (the RFP).   The  project officer  always
    chairs the Technical Evaluation  Panel.which has  sole
    responsibility for  reviewing  and  scoring  the  offerers'
    organizational and staff capabilities and  the  technical
    adequacy of the proposed work plans.   The  Source  Selec-
    tion Official  (usually the contracing officer),  on the
    other hand, determines  the composition of  the  Technical
    Evaluation Panel.

    If the award is expected to  be  $500,000  or  less, the
    project officer may be the  only member  of the  panel.
    On awards  over $500,000,  the panel  also may  include
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technical experts from  inside  and  outside the Agency,
statisticians, and  perhaps  someone  from  the  target
population.

As soon  as  the deadline for  receipt  of the proposals
expires, the  contracting  officer (or  another contract
specialist delegated by the Source Selection Official)
will forward copies of the technical proposals to you.
The panel  must evaluate  and  score them  according to
the criteria  and  scoring  plan  described  in  the  RFP.
Each member of the Technical Evaluation Panel must in-
dependently evaluate and  score  each proposal.  If the
procurement is valued  at more  than $500,000,  you (as
panel chairperson) must develop  a consensus opinion on
the scores  the panelists  assign to each  offer.   You
may not  average  the  individual panelists'  scores to
arrive at  an  overall score for  the panel as  a whole.

When the panel completes  its  evaluation of the offer-
ers' initial  proposals, you  must  submit  a  technical
evaluation report  to  the  contracting  officer.   The
report must include --

•  A  detailed scoring  of  each  offer  received,  and  a
   narrative  summary  of facts  and  findings  regarding
   the significant  strengths,  weaknesses,  and  risks
   associated  with each offer.  For  procurements valued
   at $500,000 or less, you  may use  the  two-page EPA
   Form  1900-61,  "Proposal  Technical  Evaluation,  to
   report  on  each offerer  (see  Exhibit  6.)  A separate
   page  2 should be used for each evaluation criterion.

•  Any clarification of the technical  proposal you want
   the contracting officer to  request from the  offerers.

•  A  statement that the panel members have no (actual
   or potential)  personal  conflicts of  interest.

•  Information indicating an actual or potential organ-
    izational  conflict  of  interest  on  the part  of any
   offerer.

The panel's report  also should  include  --

•  Any  suggested  modifications  in the  statement of
   work  to be discussed with  the offerers.

•  A  justification of any recommendation  to  eliminate
    certain offerers  from further consideration.

The contracting  officer  will examine  the scores  and
other  information in the  technical evaluation reports
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&EPA
RFP NUMBER AND TTTLE
     US ENVIRONMENTAL PROTECTION AGENCY
          WASHINGTON. DC 20460

PROPOSAL TECHNICAL EVALUATION
OFFERER
EVALUATED BY
                                                         DATE
MAXIMUM SCORE ATTAINABLE
                                          EVALUATION SCORE
GENERAL COMMENTS
 EPA Form 19OO-61 (2-84)
                                                                    CONTINUE ON REVERSE

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                                                                                                            EXHIBIT  6
TITLE OF CRITERION
                                                           ASSIGNED WEIGHT 
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    price and other factors,  determine  which offerers are
    within the  competitive range  and  thus  eligible  for
    further consideration.

3.  Supporting the Discussions and Negotiating with Offer-
    ors in the Competitive Range

    Once the Source Selection Official approves the selec-
    tion of  the  offerers  in  the  competitive  range,  the
    contracting officer will begin to  conduct  limited cost/
    technical discussions  with  these firms.   The discus-
    sions (or negotiations) may  consist of a single phone
    call or  a  series  of  face-to-face  meetings.   As  the
    procurement dictates,  the discussions  will culminate
    with in-depth negotiations with one or more firms, or
    complete cost and technical  negotiations  with all the
    offerers in the competitive range.

    Throughout this period, the contracting officer may con-
    sult you (and other  members of the Technical Evaluation
    Panel, perhaps) about cost and  price matters as well as
    technical concerns.  Although the technical panel serves
    primarily in an advisory capacity, you may be asked to
    participate in the discussions/negotiations if —

    •  The  Source  Selection Official determines  that the
       complexity and proper interpretation of the Agency's
       requirements necessitate  expert  technical  partici-
       pation;

    •  Further clarification  of  the  revised  proposals is
       necessary;

    •  There is a need for an explanation of  any technical
       deficiencies in the proposals or  the  offerers1 plans
       to rectify these deficiencies;  or

    •  PCMD  desires a technical  assessment of certain op-
       tions (brought out  in the  negotiations)  that  may
       reduce the cost of the contract.

    If you and the other panelists do participate in these
    meetings, do not to discuss the ideas or  approaches of
    any of the offerers still in contention"!

    You may also  have  to  prepare supplemental technical
    evaluation reports of any revised proposals the offer-
    ers submit at the Agency's request.

    Finally,you will have  to  deliver  a supplemental eval-
    uation report to the Source Selection Approval Official
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         once you have completed your assessment of the revised
         proposals and prior to the final selection.  A supple-
         mental report must be  prepared  for each  offerer   in
         the competitive  range.

         The report should include —

         =  A discussion  of whether  or not the  cost  proposal
            adequately reflects the  substance of  the technical
            proposal and  the requirements  of the  solicitation;

         =  A summary evaluation of the offerer's technical per-
            formance on recent or current projects; and

         =  Any changes  to  the initial  technical  scores  and a
            narrative evaluation,  based on  discussions (or nego-
            tiations) and the revised technical  proposal.

         The contracting officer will review the final technical
         evaluation reports and prepare a source selection deci-
         sion document  outlining   the  consideration given  to
         price, technical merit, and  other factors  such as the
         offerers' prior performance, subcontracting plans, etc.

         The contracting officer  (or other contract specialist
         serving as  the  Source Selection  Official) then  will
         make a  final determination  on  the  contract  award.
B.   EVALUATING THE TECHNICAL PROPOSALS

     Because the project officer has the lead role in the eval-
     uation of the  technical proposals, the  remainder  of this
     chapter is  devoted  to  suggestions for  weighing  (1)  the
     overall technical quality of the initial  proposals; and the
     technical adequacy of the (2)  survey design,  (3) work plan,
     and (4) organizational and staff capabilities of each offer.

     1.  General Evaluation Considerations

         First, we'll discuss some overall evaluation considera-
         t ions.

         Assuming that the Agency's technical requirements were
         well defined,  each offeror should demonstrate a clear
         understanding of the scope of work outlined in the RFP
         and possibly further clarified at one or  more prepro-
         posal conferences.

         A misinterpretation  of  one  or more of  the  Agency's
         requirements generally  indicates  a  weakness   in  the


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    proposer's  technical  capabalities.   Of  course,  if most
    of  the  offerers  misinterpret the  same  requirements,
    you probably  did not  clearly state  them in the  RFP.

    Note that  if the Agency failed to  include a key re-
    quirement --  that probability  sampling must be  used,
    for example,  the proposal  cannot  be low-rated  solely
    because  the offerer failed to account for the omission.

    If  the Technical Evaluation Panel determines that the
    Agency's failure to  adequately define  or  include  a
    certain key  requirement  may  seriously  prejudice  the
    survey outcome,  the panel can ask the contracting offi-
    cer to amend the RFP  and receive revised offers.   This
    will delay  the  project considerably but  it may  be the
    only way to ensure that  the  research objectives  can be
    achieved.

    To  the extent the design specifications in  the RFP per-
    mit,  the overriding   consideration   in   evaluating the
    technical proposals should be  the  relative efficiency
    of  the proposed  survey designs.

    From the standpoint of technical  adequacy,   the  most
    "efficient" design is the one proposing to provide sta-
    tistics having   the highest  level  of  precision  (the
    least sampling  error).   The "cost"  of  this  efficiency
    must be  taken  into  account later in  the  course  of the
    selection process.

2.  Evaluating  the  Key Design Elements

    As we have  emphasized  throughout  this  handbook,  the
    successful  outcome  of  the  survey  depends  largely  on
    the Agency's  specifications  for  certain  key  design
    elements.  In evaluating the technical adequacy of the
    offers, therefore,  it is  important  to  pay  special at-
    tention to  how the  offerers  propose  to meet  EPA's re-
    quirements  governing(a) target  population and  cover-
    age t (b)target response rate, (c)  use of  probability
    sampling, and  (d) level  of precision (sampling  error).

    Assuming you clearly	specified	the Agericy's require-
    ments concerning these four key design elements,   some
    of the major  considerations  for evaluating  them  are --

    •   Target population  and coverage.

       Look  for any  exclusions  in coverage that  were  not
       expressly discussed in the RFP.
                         -68-

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For example,  in  order  to  propose  a  low per-unit
cost, some  offerers  may  exclude Hawaii  or Alaska
(from a  "national"  survey)  or  certain "difficult-
to-get" subpopulations such as non-English-speaking
households or institutionalized people.  If the RFP
did not specify  these  exclusions,  you will have to
weigh the  advisability  of  allowing  them.   If the
Agency decides to allow  any exclusions proposed by
an offerer, the others must be given an opportunity
to amend their proposals accordingly.

Target response rate.

Assuming the RFP established a minimally-acceptable
response rate for the  overall  survey and asked the
offerers to indicate how they plan to meet this tar-
get rate —

(1) Carefully  scrutinize  the  offerers1   plans  for
    following up the interviews of the initial sam-
    ple.Do not give an unfair advantage to offer-
    ors who  propose  a minimal  or vaguely  defined
    follow up in order to corae up with a low offer.

    For example,  if  one  of the offerers  proposes
    to substitute respondents after  a certain num-
    ber of  unsuccessful  attempts  to  collect  data
    from the the initial sample, both the precision
    of the  statistics  and  the  cost  of  the  survey
    will be affected. Substituting respondents will
    permit the offerer to achieve the Agency's tar-
    get rate at a lower cost, but the likelihood of
    bias is higher.

    If the RFP specified the number  and  timing of
    follow-ups in nonresponse situations, check  to
    see if the Agency1s requirements were correctly
    interpreted.  Any  misinterpretation  of  these
    requirements may  indicate   technical  weakness.
    Failure to allow sufficient  staff  time  for the
    follow-up work also  is  indicative  of technical
    inadequacy. (See Chapter 5 of Volume II for more
    information on follow-up interviewing.)

(2) Carefully examine the proposed  data collection
    procedures to see  if  they  are  are  likely  to
    elicit adequate  responses   from  key  subgroups
    in the target population.  For example, for some
    surveys it may be important  to provide bilingual
    interviewers or interviewing materials to avoid
    underrepresentation of particular ethnic groups.
                  -69-

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   (3)  Examine the response rates offerors achieved in
       previous surveys tosee ifthey attainedthe
       target ratestHey  initially  proposed.   Also
       check the  quality control  procedures  used  to
       achieve those rates  (e.g.,  use  of advance let-
       ters to respondents, respondent incentives, and
       follow-ups by  trained  interviewers).   Careful
       attention to quality control is  a  good barometer
       of technical competence.

•  Use of probability sampling.

   Assuming the  RFP required  the  use of probability
   sampling throughout  the  selection  process  (except
   in the pretest, perhaps), check for --

   (1) Any planned substitutions for nonresponse situ-
       ations. Substitution generally is  not  an accept-
       able method  for  reducing the nonresponse rate.
       Any departure from full probability sampling in
       selecting respondents during the survey  tends to
       introduce bias,  especially  in  larger samples.

   (2) Any departure from probability sampling in  se-
       lecting individual respondents within  sampling
       units (e.g.,households,businesses).To save
       time and money, some offerers may  plan  to allow
       interviewers to use their own judgment in selec-
       ting the individual respondents within each sam-
       pling unit. This generally should  not  be allowed
       because it  tends  to produce bias.

   (3) Vague descriptions of the procedures  to be used
       for selecting respondents. The proposals should
       give astep-by-stepdescription  of the proce-
       dures that  will be used  to  ensure a full proba-
       bility  sample.   If  a proposal says  something
       like  200 counties will be selected..."  and does
       not specify that  the selection will be made with
       "equal  probability" or with  "probability propor-
       tionate to  size,   the  Agency cannot determine
       whether the offeror intends to use probability
       selection  techniques.  More importantly, it will
       be  impossible to determine the efficiency of the
       proposed  design.

   Be  especially wary  about buying   into an  existing
   sample. Some survey research firms maintain  general-
   purpose, multistage  household samples and may pro-
   pose  to use one of  them.  Or an offeror may propose
   to  draw  the  sample  from  a  commercially-available
   list  of businesses  or industries.
                      -70-

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   If any offerer proposes to use an existing sampling
   frame --

   (1) Have  a sampling  expert  review  (a)  the design
       specifications, (b) the actual worksheets to be
       used in selecting the sample, and  (c) other rel-
       evant materials.

   (2) Review the suggested modifications in the frame
       carefully.  The  proposal  should   indicate  how
       (a) the offerer intends to ensure the complete-
       ness of the frame, (b) new units will be added,
       (c) inactive units will  be eliminated,  and (d)
       how "foreign" or ineligible units will be iden-
       tified.

   (3) Make sure there are  no restrictions  on the use
       of the sampling  frame that would  prohibit the
       Agency from  publishing  information  about  the
       sample.

•  Level of precision (sampling error).

   Assuming the RFP required a certain level of preci-
   sion (or margin of error) for  one or  more of  the
   key statistics, make sureofferers havecorrectly
   interpreted the requirements. Any misintermisinter-
   pretation of these  requirements is likely to indi-
   cate a weakness in the offerers' technical capabil-
   ities.

   If you asked the offerers to state how they plan to
   carry out  the  data collection  and  data  processing
   operations, much can  be  gleaned about  a offerer's
   statistical competence by  reviewing their proposed
   "estimation procedures."  These are procedures used
   to estimate  the  statistics   (means,  proportions,
   etc.), deal with missing data, and control sampling
   errors.  Your  review should  focus  on whether the
   proposed estimation formulas --

   (1) Take proper account of the sample  design and se-
       lection probabilities  of  individual  units; and

   (2) Make  full  use  of ancillary  data known  to  be
       available for all members of the target popula-
       tion, whether  or  not they  are  included in the
       sample.

We strongly recommend  that  you  have  a sampling expert
evaluate the  proposed  estimation procedures.   Also,
                     -71-

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    see Chapter 4 of Volume  II  for further information on
    all aspects of sampling.

3.  Evaluating Key Aspects of the Work Plan

    Offeror responses to the following topics in the state-
    ment of work are also highly indicative of their tech-
    nical competence: (a) the data collection methodology,
    (b) the pretest provisions,  and (c) the quality control
    procedures proposed  for  both the data  collection and
    data processing activities.

    •  Data collection methodology.

       The methods and procedures the offerers propose  to
       use for collecting data generally are a good  indi-
       cator of technical competence"!

       Some of the things to look for are --

       (1) The  appropriateness of the proposed  data col-
           lection  method(face-to-face or telephone in-
           terviews,mail questionnaires  or  a combination
           of methods).  There are real limits on the type
           and amount of  information  that can be success-
           fully collected  with  different  methods.   For
           example, personal interviews are not appropriate
           for getting detailed answers to complex techni-
           cal questions if respondents must consult their
           records in order  to provide adequate answers, er-
           Face-to-face  interviews also are contraindicated
           if time  and  cost are  prime  considerations;  on
           the other hand, this collection method is highly
           appropriate for clarifying and probing respond-
           ents' knowledge and experiences.

           Telephone surveys are usually more difficult to
           design than face-to-face surveys.  Depending on
           the subject matter,  a phone  interview  may re-
           quire a very elaborate script.  Interviewers have
           to be able to anticipate all possible answers in
           order to  pursue  a given line  of questioning —
           like a flowchart, if Yes..., if No	  If this
           this method is  proposed, carefully examine the
           "script."   (See  Appendix  C  for an example of a
           telephone interviewer's guide.)

           Moreover, if  the sampling units are households,
           offerers  should  include provisions for covering
           households without telephones or those with un-
           listed numbers.
                         -72-

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    Random-digit dialing  is  a  frequently proposed
    technique for selecting respondents for a tele-
    phone survey.  The advantages of this technique
    are (a)  its  relatively low cost,  (b)  it does
    not exclude  unlisted numbers,  (c)  it  permits
    good control over the interviewing process,  and
    (d) it gives quick results.  It has  two disad-
    vantages:  The response status or units that do
    not reply is difficult to determine, and commer-
    cial units cannot be  distinguished  from residen-
    tial units.  Therefore,  offerers  proposing  to
    use this technique should demonstrate an aware-
    ness of its pros  and  cons, and indicate how they
    intend to handle its limitations.

    If offerors propose to use  a mail questionnaire
    for the  survey,  carefully  check the  procedures
    they plan  to use for developing  the  question-
    naire.  The length and format  of the question-
    naire are particularly critical for a mail sur-
    vey.  Generally  speaking,  the  longer  the ques-
    tionnaire, the poorer the  quality  and quantity
    of the responses.  The items on  a mail question-
    naire, moreover,  must be  carefully written  be-
    cause no interviewer will be present  to clarify
    any ambiguities.

    Moreover, unless the  Agency has  the authority to
    require a mandatory response, a mail survey sel-
    dom achieves an adequate  response rate.

    (See Chapter 2  of Volume II  for further informa-
    tion on the relative advantages of various data
    collection techniques.  Chapter  III  presents a
    step-by-step discussion of  the  development  of
    the questionnaire.)

(2)  The  appropriateness  of  the  respondents.  The
    specific individuals  the offerors propose to in-
    terview should be capable of providing the par-
    ticular information the Agency  needs.   For  ex-
    ample, if you wanted  information about the num-
    ber and type of employees in certain businesses,
    interviewing the presidents of these firms prob-
    ably would not  be the best way to get  it. A mail
    questionnaire to the firms'  personnel directors
    would be more appropriate.   On  the other hand,
    if you wanted  information  about  the  decision-
    making processes of  these  firms,  face-to-face
    interviews with  their chief executive  officers
    would be most appropriate.
                  -73-

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   (3)  The  requirements for  respondent  eligibility.
       In surveys  involving multi-unit samples (house-
       holds,  for  example),  the "rules" governing which
       individuals may be interviewed at each unit can
       significantly affect the validity  and cost  of
       the survey.

       Generally speaking,   if your   objective  is  to
       learn more  about public attitudes and opinions,
       only certain individuals within the sample units
       should be allowed to respond.   While respondent
       rules usually permit some  substitutions  (e.g.,
       if the intended  respondent cannot be  reached
       after a given  number of attempts,  any respon-
       sible adult in the same household may be inter-
       viewed) ,  a  nonrandom  selection of  respondents
       will produce  erroneous or  invalid results  in
       certain cases.  For example, a nonrandom selec-
       tion of respondents  for a  household survey con-
       ducted during the day would not truly represent
       the attitudes  and  opinions of all the  people
       in the households.  The reason is  that members
       of the household who work during  the  day  will
       be poorly represented.

•  Pretest provisions,

   Because it is rarely possible  to anticipate all the
   problems and biasing effects of the  proposed ques-
   tionnaire and field procedures, the proposals should
   include provisions  for  one or  more pretests   (or
   pilot tests).  This  is  the  only  reliable way  of
   finding out if  the questionnaire is workable and, in
   the case of a pilot test, if the proposed data col-
   lection methodology  is  practicable.   The principal
   things to look  for  in  the  offerers1  plans for pre-
   tests are —

   (1) Adequate representation of the survey population,
       Since the purpose of a pretest (or pilot test)
       is to  evaluate the  workability  of  the  actual
       survey, the proposed respondents should approxi-
       mate those  to be used in the survey proper.  Al-
       though probability selection is unnecessary for
       a pretest,  the offerors should  not propose "con-
       venient" or  "easy-to-get"  units.   Probability
       sampling is generally essential for a pilot test.

   (2) Size of the test sample.   For  a major survey,
       a pretest or  a pilot test  using fewer than ten
       respondents usually  is  not   large  enough  to
                     -74-

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       reveal all  the  problems  the  interviewers  are
       most likely to encounter in the field.  To save
       time and avoid  the  need for  an  additional  OMB
       clearance,  offerers  sometimes propose  a  test
       population of only nine  respondents. This should
       be discouraged because a sample this small gen-
       erally is  not  adequate  to  test an  extremely
       variable population.

   (3) Adequacy  of other  test conditions.  Since the
       purpose of pretests  is to anticipate and correct
       problems before the survey begins, the instruc-
       tions to respondents, the questionnaire, inter-
       viewing techniques,   the time  allowed  for  re-
       sponse, and other test conditions in the propos-
       als should closely approximate those planned for
       the survey proper.

   (4) Sufficient time to incorporate  the pretest re-
       sults.A commonmistake in proposal schedules
       is underestimating the time required to develop
       a satisfactory  questionnaire.  Offerers should
       allow ample time  to correct  any problems that
       arise during the pretest.  They also should in-
       dicate that additional pretests will be carried
       out if the  results  of the  initial test  are not
       adequate.  (See Chapter 3 of Volume II for more
       information on questionnaire construction.)

•  Quality control procedures for the data  collection
   and data processing activities.

   The nature and extent of the quality control proce-
   dures proposed for each step in the data collection
   and data processing phases are usually highly indi-
   cative of  technical  ability.   Attention to quality
   control is also a good barometer of the adequacy of
   the offerers' work plans in general.

   At a minimum, the quality controls  proposed by the
   offerors should include --

   (1) "Validation" of some proportion -- typically 10
       percent --  of the interviews.  Validation com-
       monly consists of verifying that the  interviews
       did in fact take place and checking responses to
       a few key questions.

   (2) Manual  checks of questionnaires for complete-
       ness and proper entry.
                     -75-

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       (3) Spot  checks  of  all  manual  coding  operations,
           eluding comparisons  of the  results  and  error
           rates achieved by different interviewers.

       (4) Verification --  usually 100 percent  --  of any
           keying (card  punching  or  key-to-tape)  opera-
           tions.

       (5) Computer edits to  detect  inadmissable and out-
           of-range values.

       Other quality control procedures  indicative of tech-
       nical competence are --

       (1) An objective  validation of  the  interview pro-
           cess.  Some firms propose to have a subcontrac-
           tor validate the data collection effort.   This
           is often preferable  to having  it done  by the
           contractor's own staff.

       (2) Whether the  proposed procedures  for  verifying
           the data processing are "dependent" or "indepen-
           dent."

           Verification is considered to be independent if
           the verifiers do not  have access to the results
           of the operation  they are verifying.  Errors are
           are identified by comparing the original results
           with those  done by  the verifier.  Generally, in-
           dependent verification is more likely to produce
           accurate estimates  of error rates,but  it is more
           costly.

       (3) A definition of the levels of error that will be
           considered  acceptable and what  actions  will be
           taken when  these  levels are exceeded.

4.  Evaluating the Offerors* Organizational and Staff Cap-
    abilities

    In addition  to  scoring  the   technical  adequacy  of the
    proposed work  plans,  you must  carefully assess  each
    offerer's (a)  organizational capability  and  (b)  the
    technical strengths of their key staff and consultants.
    The proposals should  respond to each of the  items you
    asked the offerers to discuss in the RFP.

    The successful outcome of  the survey depends as much on
    the contractor's ability  to  execute the proposed work
    plan as  on  the  merits  of  the  work  plan  itself.
                         -76-

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    Some  of  the most  important things  to  consider in  eval-
    uating each offerer's management and technical qualifi-
    cations  are --

    •   The track  record of the organization and rts  exper-
       tise  in the  subje
-------
                                                      CHAPTER 7
                     MANAGING THE CONTRACT


This chapter  gives  instructions for  managing  the survey after
the contractor  is  aboard.   In  a  contract survey,  effective
management of  the post-award  phase  of  the procurement  is  as
important to  accomplishing  the  survey  objectives  as  a  well-
thought-out work plan.

Specifically, this  chapter  examines the project officer's role
in --
        •  Generally fulfilling the Agency's contractual
           commitments;

        •  Obtaining internal and OMB approval of  infor-
           mation collection activities;

        •  Monitoring  and  controlling the  contractor's
           technical performance; and

        •  Helping to  administer  the contract.
A.   FULFILLING THE AGENCY'S CONTRACTUAL RESPONSIBILITIES

     The project officer and the contracting officer are jointly
     responsible for  ensuring  that the survey  is  conducted in
     accordance with  the terms of  the contract.  Your authority
     and limitations will be specified in  the contract.  Usually
     the project officer is delegated authority for  --

     =   Technical  oversight of   the contract, which  involves
         fulfilling the Agency's  technical commitments as well
         as monitoring and controlling the  contractor's perfor-
         mance throughout the survey; and

     =   Certain administrative oversight  activities which sup-
         port thecontractingofficer in  fulfilling the legal
         and operational terms of  the contract.

     It is important  for  you to make  sure the Agency fulfills
     its technical commitments.Any delays or omissions by the
     project staff in maintaining  EPA1s contractual  commitments
     may prevent  the  contractor from legally meeting the terms


                              -79-

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     of the  contract and thus excuse the contractor  from  meet-
     ing some  of their  obligations.

     For example,  if EPA is  committed  to supplying the sampling
     frames  or certain  data  for  the  analysis work and the  proj-
     ect staff does not  provide them  on time, the  contractor
     may not be able to meet the agreed deadlines.  Agency com-
     mitments  to review and  approve the deliverables  or to ob-
     tain clearances from other Federal  agencies  (OMB,  for in-
     stance) in a timely manner  also force  EPA to share the re-
     sponsibility for the contractor's  performance.   Section B
     below examines the  sponsoring  office's role  in  obtaining
     OMB clearances.

     You also  must carefully monitor the  contractor's progress
     Throughout  the life of the  contract and, if  necessary,
     control it.This  does  not mean you personally  mustover-
     see all the technical provisions  of the  contract,  but you
     are responsible for seeing  that they are properly develop-
     ed and  executed.   You can obtain whatever technical assis-
     tance is  necessary  from  your staff,  other Agency experts
     (including statistical  experts and  consultants),  or  other
     contractors.  Section C  below discusses  these  monitoring
     activities at length.

     Your role in supporting the contracting officer's fulfill-
     ment of a host of   administrative responsibilities  is ex-
     amined  in section  D below.   Keep in mind  that only the con-
     tracting  officer can make  changes  in  the contract, either
     within  or outside  the scope of work.   Always consult with
     your contracting officer when you wish to make any changes
     or issue  directions  to  the contractor that  may  represent
     (or lead  to) a change in the contract.


B.   OBTAINING OMB CLEARANCES

     As discussed in Chapter 3,  the Paperwork Reduction Act re-
     quires  all Executive Branch agencies to obtain a clearance
     from the  U.S.  Office of Management  and Budget (OMB) for in-
     formation collections involving ten or more members of the
     public.  Hence, a  clearance is required for the survey and
     for any pretests  involving ten or more  respondents.  You
     may request clearance  for the pretest  and  the  survey in
     the same  clearance package, however.

     To meet requirements of the Act,  one of the sponsoring of-
     fice's  most  important  responsibilities  in  virtually all
     "contract surveys is to  prepare the paperwork to obtain OMB
     clearance for any applicable information collections. This
     means submitting  a  clearancepackage"throughcEannels


                              -80-

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and answering the reviewers'  questions  during the clearance
process.

To obtain an OMB clearance --

(1) Contact your office's Information Management Coordina-
    tor or  the  Information  Management  Branch (1MB) in the
    Office  of Policy, Planning and Evaluation for  instruc-
    tions in preparing  the  clearance.   They will help you
    expedite the clearance and advise  you of its progress.

(2) Complete Parts  I  and III of Standard Form 83  (SF 83),
    "Request for  OMB  Review"  (see  Exhibit 7).   Use the
    instructions OMB has prepared for completing  this  form.
    (See the  Information Management  Coordinator  in your
    office  for  copies.)

(3) Prepare the required supporting statement detailing and
    justifying  the  Agency's  need  for the  information.  You
    may ask the contractor to draft this statement, but re-
    view it carefully  to be  sure  it  meets all OMB  require-
    ments.  (Contact  the Information Branch or your  Infor-
    mation  Management  Coordinator  for help  in ^preparing
    the supporting  statement and the survey  questionnaire.)

(4) Submit  three copies of the  completed  clearance form
    (SF 83),  the supporting  statement,  and the question-
    naire --  collectively  referred  to  as  "the clearance
    package"  -- to  your Information  Management  Coordinator
    for a preliminary review for accuracy and completeness.

 (5) Forward the package to OPPE's  Information  Management
    Branch  (1MB)  for review and submittal to OMB.

 1MB recommends  that  you submit  the clearance  package  to
 them  (in  draft  or  final  form)  for  an advance review  as
 early as  possible,  preferably before  the survey design  is
 completed.   1MB may return  it  with suggested  changes  be-
 fore  sending  it through Agency channels to  OMB.

 OMB  clearance  can be a  lengthy  process,  so  allow  ample
 time  for  both internal and external reviews of  the clear-
 ance  package.Allow at leasttwo-weeksfor  each  office
 that  must  review the  package.   Under the Act,  OMB has  60
 days  to review the package  (90 days if it grants itself an
 extension)  , but it is prudent to allow for the possibility
 of a  lengthy delay.   A contingency plan should always  be
 built into the contract to avoid any legal problems should
 OMB seriously  delay  the project or disapprove  the survey
 altogether.


                          -81-

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Standard Form 83

(Rev. September 1983)
 Request for  OMB Review
Important
  Read instructions before completing form. Do not use the same SF 83
to request both an Executive Order 12291  review and approval under
the Paperwork Reduction Act.
  Answer all questions in Part I. If this request is for review under E.O.
12291. complete Part II and sign the regulatory certification.  If this
request is for approval under the Paperwork Reduction Act and 5 CFR
1320, skip Part II. complete Part III and sign the paperwork certification.
                            Send three copies of this form, the material to be reviewed,
                          paperwork—three copies of the supporting statement, to:

                             Office of Information and Regulatory Affairs
                             Office of Management and Budget
                             Attention: Docket Library. Room 3201
                             Washington, DC 20503
                                        and
PART I.—Complete This Part for All Requests.

1. Department/agency and Bureau/office originating request
3. Name of person who can test answer questions regarding this request
                                                                                                            2. Agency code
                                                                                                               Telephone number
4. Title of information collection or rulemaking
5. Legal authority for information collection or rule (cite United States Code. Public Law. or Executive Order)

  	USC	or	
6. Affected public (check all that apply)

  1  Q Individuals or households

  2  D State or local governments
3 D  Farms

4 D  Businesses or other for-prof it
5 L_I  Federal agencies or employees
6 C3  Non-profit institutions

7 Q  Small businesses or organizations
PART II.—Complete This Part Only If the Request is for OMB Review Under Executive Order 12291

7. Regulation Identifier Number (RIN)

  	  	 	 	       	  	  	  	, or. None assigned CD
8. Type of submission (check one in each category)
  ClMcMcatfon

  1  D Major

  2  O Nonmajor
Stage of development

1 D Proposed or draft
2 CD Final or interim final, with prior proposal

3 LJ Final or interim final, without prior proposal
Type of review requested
1 D Standard

2 CD Pending
3 LJ Emergency

4 LJ Statutory or judicial deadline
9. CFR section affected
   	CFR  _
 10. Does this regulation contain reporting or recordkeeping requirements that require OMB approval under the Paperwork Reduction Act
    and5CFR1320?   	D  Yes
                                                                                        i No
 11. rf a major rule, is there a regulatory impact analysis attached?	1 D  Yes   2
    tf "No," did OMB waive the analysis?	3 D  Yes   4

 Certification for Regulatory Submissions
  In submitting this request for OMB review, the authorized regulatory contact and the program official certify that the requirements of E.O. 12291 and any appU
 policy directives have been complied with.
                                                                                         No

                                                                                         No
Signature of program official
Signature of authorized regulatory contact
Date
Date
 12. (OMB u*» only)
Previous editions obsolete
NSN 7S4OOO634-4034
                     83-108
                         Standard Form 83'«-  1-E3J-
                                  PresC'tL-ei: z, C".^-
                           5CFR1320ancit 0  :22si

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                                                                                                              EXHIBIT  7
PART III.—Complete This Part Only if the Request is for Approval of a Collection
	of Information Under the Paperwork Reduction Act and 5 CFR 1320.
13. Abstract—Describe needs, uses and affected public in 50 words or less
14. Type of information collection (check only one)
   Information collections not contained in rule*
   11  I Regular submission
   Information collections contained In rules
   3 EH Existing regulation (no change proposed)
   4 EH Notice of proposed rulemaking (NPRM)
   5 EH Final, NPRM was previously published
2 CD  Emergency submission (certification attached)

6 Final or interim final without prior NPRM
  A EH  Regular submission
  B EH  Emergency submission (certification attached)
7. Enter date of expected or actual Federal
Register publication at this stage of rulemakmg
(month, day, year):	
 15. Type of review requested (check only one)
   id New col lection
   21  I Revision of a currently approved collection
   3 LJ Extension of the expiration date of a currently approved collection
                             4 EH Reinstatement of a previously approved collection for which approval
                                   has expired
                             5 EH Existing collection in use without an OMB control number
16. Agency report form number(s) (include standard/optional form number(s))
17. Annual reporting or disclosure burden
1 Number of respondents 	
2 Number of responses per respondent 	
3 Total annual responses (line 1 times line 2) . . .
4 Hours per response 	
5 Total hours/line 3 times line 4) 	
18. Annual recoVdkeepmg burden
1 Number of recordkeepers 	
2 Annual hours per recordkeeper 	
3 Total recordkeeping hours (line 1 times line 2) . .
4 Recordkeeping retention period 	
19. Total annual burden
1 Requested (line 1 7-5 plus line 18-3) 	
2 In current OMB inventory 	
3 Difference (Yine J less line 2) 	
Explanation of difference
A Program change 	
5 Adjustment 	








years





20. Current (most recent) OMB control number or comment number
11. Requested expiration date
22. Purpose of information collection (check as many as apply)
1 Q Application for benefits
2 EH Program evaluation
3 EH General purpose statistics
4 EH Regulatory or compliance
5 EH Program planning or management
6 EH Research
7 EH Audit
23. Frequency of recordkeeping or reporting (check all that apply)
1 EH Recordkeeping
Reporting
2 EH On occasion
3 EH Weekly
4 EH Monthly
5 EH Quarterly
6 EH Semi- annually
7 EH Annually
8 EH Biennially
Q CH nttiM (riKrrihf)-

24. Respondents' obligation to comply (check the strongest obligation that applies)
1 EH Voluntary
2 EH Required to obtain or retain a benefit
3 EH Mandatory
 !$. Are the respondents primarily educational agencies or institutions or is the primary purpose of the collection related to Federal education programs? EH Yes  EH No
 X. Does the agency use sampling to select respondents or does the agency recommend of prescribe the use of sampling or statistical analysis
    by respondents?	
 17. Regulatory authority for the information collection
                                                                                   EH Yes EH No
                CFR.
                                                    . ;or.
                                                                      FR
                                              ; or, Other (specify):
 hptrwork Certification
 hsubmitting this request for OMB approval, the agency head, the senior official or an authorized representative, certifies that the requirements of 5 CFR 1320. the
 Privacy Act, statistical standards or directives, and any other applicable information policy directives have been complied with.
Spat u re of program official
ignature of agency head, the senior official or an authorized representative
Date
Date

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     Keep  the  contractor  regularly advised  of  the  status  of
     the clearance.   In no  case  should the contractor  contact
     1MB,  other  Agency officials,  or OMB directly regarding the
     status  of the package.

     When  OMB  grants the clearance, they will  assign  a  control
     number  for  the information collection activity.  Both the
     control number and the  expiration date roust appear  in spe-
     cific locations on the questionnaire  and  other  interview-
     ing instruments.   Be  sure to  give the  contractor clear in-
     structions  about  OMB's  requirements in this regard.

     After the survey  is in  progress,  send  the  Information Man-
     agement Branch of  OPPE  copies of  the final  printed  ques-
     tionnaire(s), the letter  of  transmittal   and  instructions
     to the  respondents,  and  other relevant written  materials
     EPA or  the  contractor sends  to  the respondents  during the
     course  of the  survey.   1MB  will retain the  copies  in its
     official  clearance files.

     If, at  any point in the  data collection  process,  either
     you or  the   contractor  decides  to make  any  significant
     change  in the questionnaire or the methods used  to  collect
     the information,  you must obtain formal approval from OMB.
     Similarly,  if the data collection  is  not  completed  by the
     expiration  date  of  the clearance,  you must apply  for  an
     extension.   Consult the  Information Management  Branch  or
     your  Coordinator  about the procedures for obtaining  these
     additional  OMB approvals.


C.   MONITORING  THE CONTRACTOR'S PERFORMANCE

     This  section  (1)  examines the three most  common  mechanisms
     for monitoring the contractor's performance during the sur-
     vey and (2) provides  tips  on controlling the quality of the
     data  collection and data processing activities.

     1. Monitoring Mechanisms

        Once  the  contract  is awarded,  the project  officer's
        relationship  with the contractor takes on an operation-
        al  dependency. This means exercising  critical judgment
         in  determining how much  oversight of  the contractor's
        work  is necessary and  where  it  should be focused.   Dif-
         ferent  surveys, depending on  their size and complexity,
        require different degrees of oversight.

         The  principal mechanisms available to  the  sponsoring
        office  for overseeing the  contractor's adherence  to
         the schedule, budget, and technical provisions  of the


                              -84-

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contract are (a) contractor progress reports, (b) oral
briefings or presentations, and  (c)  on-site visits to
the contractor's facility  and  the interviewing  sites.
These mechanisms are examined below.

•  Progress reports.

   Periodic progress  reports   from  the  contractor at
   intervals stipulated in  the  contract normally pro-
   vide most of the information you will need to moni-
   tor the status of the survey.  These reports should
   summarize:

   --  Progress in completing  required  tasks  and deliv-
       erables;

   --  Work  planned  for the next scheduled reporting
       period;

   --  Any problems that may affect the scheduled tasks
       or deliverables;

   --  Any preliminary technical  findings (even though
       they are  tentative  and  not  intended  for  wide
       distribution); and

       The cost status of the contract.

   The Agency's standard monthly progress report clause
   for cost-reimbursable contracts  requires  the  con-
   tractor to track  the financial status  of the con-
   tract.  This will keep  you  up to  date on the rela-
   tionship of expenditures to progress under the con-
   tract.  We recommend that you  ask the contractor to
   graph the cost status of the contract  for you.  This
   is an effective way  of  preventing  cost  overruns --
   more effective than the  expense vouchers contractors
   periodically submit  for completed  work.   Expense
   vouchers do not give an up-to-date record of actual
   expenditures because frequently there is a timelag
   of several months  before the  contractor  bills  the
   Agency for completed work.   (See Exhibit  8  for an
   example of  a well-prepared  cost   status  report.)

•  Briefings or presentations.

   Periodic oral briefings or  presentations by the con-
   tractor at various milestones  --  the completion of
   the pretest or  the  data processing  operations,  for
   example -- are also effective  means of tracking the
   contractor's performance.  These may be held at the
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       contractor's facility or at EPA.  To minimize travel
       costs, telephone  briefings may  sometimes  suffice,
       particularly for small-scale surveys.

    •  On-site inspections.

       Effective monitoring tools include:   personal visits
       to the contractor's main facility, the pretest site,
       and one or more field locations when the interview-
       ing is in progress.  On-site inspections are an ex-
       cellent way of checking  on the contractor's adher-
       ence to the quality-control procedures  in  the con-
       tract.

    For a major  survey,  we recommend that  you  use  all of
    the above monitoring mechanisms to ensure that the con-
    tractor is performing work in accordance with the terms
    of the contract.

2.  Monitoring the Data Collection and Data Processing

    Stringent quality  control by  the contractor  at  each
    step of the  (a)  data collection and (b) data process-
    ing is necessary to  ensure  that  errors  and biases are
    kept to a minimum.

    Below are some suggestions for monitoring the contrac-
    tor's performance during these two major phases of the
    survey.

    •  Quality control of the data collection activities.

       During the  data  collection phase,  carefully check
       the contractor's performance in executing four steps
       in particular:  (1) the pretest,  (2)  the  training of
       staff personnel,  (3)  the  follow-up  of  interviews,
       and (4) the data validation and verification.

       (1) The pretest.

           As pointed  out in  earlier chapters,  the  most
           effective way  of ensuring  the   success  of the
           data collection  is thorough  a   pretest  of the
           questionnaire and, if feasible,  of the proposed
           field procedures as well (a pilot test).

           To help guarantee  the validity  of the pretest,
           have a  survey statistician review the contrac-
           tor's plan and  the draft questionnaire before
           the pretest begins.   Afterwards, make  sure any
           modifications suggested by the  pretest results
           are incorporated into the  survey proper.


                         -86-

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                                     EXHIBIT  8
EXAMPLE OF A COST STATUS REPORT
% $
Expended Expended
100-
90-

80-
70-
60'
50-

40-
30-
20-
10-
0
H
1Q
• 	 •• Projected ^
• — A .*»*•«« ** 1 •
^^^^^^^^^w n\~ if U.CL J. ^^
^*
/*
7
/
-
.
f
/
/
/
• ^
^^
392,904.00
353,613.60

- 314,323.20
- 275,032.80
. 235,742.40
. 196,452.00

- 157,161.60
- 117,871.20
- 78,580.80
- 39,290.40
0
1 	 1 	 1 	 1 	 1 I 	 1 i ' ' '
lay June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May
ft? 1983
              -87-

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(2) Training of contractor personnel.

    Proper training  of  the interViewers  and  other
    personnel involved in the data collection oper-
    ations is also critical  to  the success of this
    phase of the survey.

    If the contractor is collecting the data through
    telephone or personal  interviews, it  is  espe-
    cially important to  have  a survey  specialist re-
    view the contractor's  plans  for  recruiting and
    training the  interviewers.    Then,  before  the
    training and field activities get  under way,have
    the specialist check  the  contractor's training
    guidelines and handbooks  for  the interviewers
    and the people who will do the editing, coding,
    and quality control  operations.  These materials
    should be scrutinized for  consistency and adher-
    ence to the procedures in the contract.

    In addition, for  a  major survey, you  or  a key
    member of your staff should attend at least one
    of the interviewer  training  conferences  to ex-
    plain the Agency's research objectives and poli-
    cies regarding contact with  the  public,  and to
    resolve any  substantive  issues  concerning  the
    interviewing procedures before the field opera-
    tions begin.

(3) Follow-up of the interviews.

    After the interviewing is in progress, you will
    want to make occasional visits to the contrac-
    tor's main  facility (and the  field  locations,
    if appropriate) to make  sure the contractor is
    adhering to the procedures specified for follow-
    ing up the initial interviews.

    For example, the contractor should make no sub-
    stitutions of  respondents (unless specified in
    the contract), and should repeat interviews (or
    mailings) on a sample of the respondents  and
    some nonrespondents  to make sure there has been
    no bias against individual interviewers.

(4) Data validation and  verification.

    When the interviewing of  the initial  sample is
    complete, the  contractor  should  provide  you
    with a detailed  accounting  of the  statistical
    results.  Carefully  review  these  preliminary
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    findings to  make  sure  the  contractor  has  at-
    tained the target response  rates,  weighted the
    data and  made  adjustments  for  nonresponses.

    Later, when  the data  collection operations are
    complete, review  all   quantitative  reports  on
    the outcome  of  the  validation and verification
    of the  interviews.   We  suggest that  you also
    have a statistical expert review these reports.

Quality control of the data processing and analysis
activities.

Overseeing the contractor's (1) data processing ac-
tivities and (2)  analytic  work,  if applicable, are
equally important.

(1) Data processing control.

    Site visits  are important  to  ensure  that  the
    contractor rigorously controls the data tabula-
    tion operations.

    The purpose of these visits is to make sure the
    contractor is using proper  procedures to mini-
    raize human error and control bias in the coding,
    key punching, and transcription operations.  For
    example, as  the questionnaires  are  returned  or
    the interviewing completed,  the questionnaires
    and interviewer notes  should  be checked before
    they are processed and coded.

    Open-ended questions should receive special han-
    dling and coding.  You may want to have members
    of your staff work with the contractor in devel-
    oping codes for open-ended questions and proper-
    procedures to deal with missing or "unanswered"
    questions.

    Also check the  editing  of the data tapes. Once
    data have been  entered into  the  computer,  the
    contractor should edit the tapes  to  eliminate
    or clarify  inconsistent or  illogical entries.

    (See Chapter  6  of Volume  II for details of the
     data processing activities.)

(2) Data analysis.

    The final result of the data processing opera-
    tions is a  "clean," virtually  error-free data
                  -89-

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                file.  This serves as the basis for the statis-
                tical analysis that will answer the concerns the
                survey was designed to address.

                Proper management of the data analysis is vital.
                The type of oversight the sponsoring office gives
                to the analysis depends  largely  on  whether the
                Agency or  the  contractor compiles  the  statis-
                tics.

                If the Agency is required to prepare the analy-
                sis, make sure that the  data file includes what-
                ever information the project staff will need to
                calculate sampling error.  If the contractor is
                required to do the analysis,  have a statistical
                expert review the contractor's estimates of sam-
                pling error before the analytic work is started.

                Finally, regardless of  who  prepares  the analy-
                sis, have a statistical  expert  review both the
                analysis techniques and  the  findings  for accu-
                racy, consistency, and completeness.

                (See Chapter 7 of  Volume II  for details of the
                 analysis process.)


D.   PROVIDING ADMINISTRATIVE SUPPORT

     In addition  to  having total  responsibility  for  technical
     oversight of the contract, the  project  officer also must
     assist the contracting  offTcer  in fulfilling certain ad-
     ministrative provisions.

     These support activities include (1) maintaining records
     of the  survey,  (2)   reporting  contractor  progress,  (3)
     authorizing contractor payments, (4) recommending approval
     of subcontracts,  (5)   evaluating  personnel  changes,  (6)
     guarding against cost  overruns,  (7) recommending approval
     of contract modifications,  (8)  evaluating  contractor per-
     formance, and  (9)   helping   to  close  out  the  contract.

     The specific tasks  for which  you  are  responsible  are de-
     scribed briefly below.

     1.  Maintaining Records of the Survey

         You must maintain complete, up-to-date,accurate records
         of the survey.  Thorough recordkeeping and well-main-
         tained files are  important in  case key  project staff
         leave before the contract  is closed out.
                             -90-

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    Be especially  careful  to keep  records  concerning the
    contractor's adherence  to the  terms  of  the contract
    and the  schedule.   You will  need  this  information to
    evaluate the  contractor's  performance.   Also  retain
    copies of all deliverables so you can answer inquiries
    after contract close-out.

2.  Reporting Contractor Progress

    Keep all interested  and  involved parties  -- your con-
    tracting officer,  your  supervisors,  other agencies,
    advisory groups,etc. -- informed about the contractor's
    progress.

    Be sure to report any deviations from the terms of the
    contract to  your  contracting   officer,  such  as  —

    •  Any performance failure by the contractor;

    «  Any proposed changes in key staff;

    •  Delays in the schedule;

    •  Lapses in technical requirements;

    •  Any changes in the scope of the contract;

    •  Inappropriately incurred costs;

    «  Deviations in travel expenditures;

    •  Misuse  of  patented  items  or   privacy   data;  and

    •  Any failure  by the Agency to meet  its  contractual
       obligations.

    While you should assist the contractor in any way that
    will further the Agency's interests, be careful not to
    do anything that, may  affect  the scope  or direction of
    the contract without obtaining prior approval from the
    contracting officer.

3.  Authorizing Contractor Payments

    To control  contractor  expenditures and  ensure  that
    EPA meets its research objectives, provisions in cost-
    reimbursable contracts require prior authorization and
    approval by the contracting officer for --

    •  Subcontracting  activities  (with  some  exceptions);

    •  Acquisition of equipment;
                         -91-

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    •  Reimbursement  of  costs  exceeding  the  limitations
       established in the contract; and

    •  Reimbursement for overtime or premium wage payments.

    Be careful not  to give  the  contractor  permission  to
    spend contract funds for  any of  the above without the
    contracting officer's approval.  However,  because all
    these activities relate to the technical provisions of
    the contract, your contracting officer generally will
    consult you before  withholding or  granting  authority
    for payment of these expeditures.

4.  Recommending Approval of Subcontracts

    EPA has no authority to direct the performance of sub-
    contractors but must work through the prime contractor.
    As indicated  above,  the  contractor must  obtain prior
    Agency approval  for any subcontracting  arrangement.
    The contracting officer will ask you for a recommenda-
    tion before approving any such arrangement.

5.  Evaluating Personnel Changes

    The contractor must  notify  the Agency reasonably well
    in advance if it becomes necessary to replace key per-
    sonnel after the contract is awarded.  Any substitution
    requires prior written  consent from  the  Agency.  The
    contracting officer  also  will ask  you for your recom-
    mendation before  approving   any  substitution request.

6.  Guarding Against Cost Overruns

    Cost overruns occur when a contractor  exceeds the nego-
    tiated estimate on a cost-reimbursable contract. (Gen-
    erally, cost  overruns  do not apply  in  a fixed-price
    contract because the contractor is legally responsible
    for any costs exceeding the  total price.)

    Contractors are required  to  notify the Agency whenever
    the total cost of the survey may be higher or signifi-
    cantly lower  than the  negotiated  amount.   By keeping
    track of the expenditures in progress  reports and other
    monitoring mechanisms (discussed earlier in  this chap-
    ter) , you may be able to anticipate  a potential cost
    overrun.

    However, if at any point  in  the survey you have  reason
    to believe that  a cost overrun is likely, bring it to
    the attention of the contracting  officer  immediately
    and recommend that the Agency --
                         -92-

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    -- Terminate the  contract  before the  overrun  occurs;

    -- Decrease the amount  of  work of  the contract  so no
       additional funds are needed; or

    -- Increase the contract  funds so  the contractor can
       carry out the additional work.

    If you recommend that additional  funds be made avail-
    able and the contracting officer agrees, prepare a new
    procurement request and rationale  statement and forward
    them through channels to the Procurement and Contracts
    Management Division (PCMD).  (See Chapter 4 for proper
    procedures.)

7.  Recommending Contract Modifications

    Sometimes it is necessary to make changes in the scope
    of work or  to  include additional coverage  for situa-
    tions not anticipated during the  negotiations.   How-
    ever, you must not authorize the  contractor to modify
    the  scope of work in any way.Only  thecontracting
    officer can  cfo that.   Any unauthorized  modification
    makes the Agency  vulnerable to a claim for the addi-
    tional costs the contractor may incur.

    The contracting officer generally has  the authority to
    direct the  contractor to make  changes  in the scope of
    work provided  an  equitable adjustment  is  made in the
    price and/or delivery  schedule.   All contract modifi-
    cations must be formalized  in a written agreement be-
    tween the contracting office and the contractor.

8.  Evaluating Contractor Performance

    You are responsible for evaluating  the  deliverables as
    they are  submitted  and for making  recommendations to
    the contracting .officer regarding their acceptability.
    Advise the contracting officer if  you believe that con-
    tractor payments  should be  withheld  because  certain
    terms of  the contract have not been  met. Both fees and
    progress  payments can be entirely  or partially withheld
    pending resolution of the problem.

9.  Helping to Close Out the Contract

    The final  step in the  administration  of the contract
    is referred  to as  "contract  close-out."   This  is   a
    formalized  procedure triggered by the submission of all
    required  deliverables and/or the  completion of all the
    specified tasks.


                         -93-

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    As soon  as  the contractor has  completed all work  on
    the contract to your satisfaction,  notify the contrac-
    ting  officer in writing so the contract  can  be  closed
    out quickly  and efficiently.   You also  must  complete
    an EPA form  evaluating the contractor's technical  per-
    formance,  and  submit  all  records pertaining  to  the
    administration of   the  contract  to   the  contracting
    officer (except material   that  would  compromise  the
    confidentiality of the respondents).
In this chapter we examined the project officer's
principal post-award responsibilities: monitoring,
controlling, and evaluating the contractor's technical
performance; maintaining the Agency's technical commit-
ments and supporting the administration of the contract,
In the next chapter we discuss the final phase of the
survey -- the documentation and release of the findings
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                                                      CHAPTER 8
            REPORTING AND DISSEMINATING THE FINDINGS
Virtually all  survey contracts  require a  comprehensive final
report.  For a major survey,  more than one final report may have
to be written to communicate  the data and statistics effectively
to both technical and general audiences.

This chapter examines the project officer's role in --
        •  Overseeing the preparation of the contrac-
           tor's final report;

        •  Circulating drafts for review and comment;
           and

        •  Releasing and disseminating the survey
           findings.
A.   OVERSEEING PREPARATION OF THE FINAL REPORT

     As project officer,  one of  your  most  important responsi-
     bilities during the  final phase  of the  survey is to over-
     see the documentation  of the survey.   In most cases, this
     involves reviewing  the outline  and each  draft  submitted
     by the contractor.

     All survey  reports  should   be  issued  as EPA  documents.
     Therefore, it  is  essential  that  you carefully  review all
     draft reports  submitted  by  the   contractor  for  accuracy,
     completeness, and  appropriateness for  the  intended audi-
     ence.  Do not  neglect  early drafts because conceptual and
     structural errors are difficult (and expensive)  to correct
     in the final stages of the writing.

     The survey findings should not be  overstated or sensation-
     alized.  Statistical information concerning health risks or
     health consequences, in particular, should be presented in
     a way that will not  unduly  alarm affected subpopulations,
     businesses, local communities, etc.

     While it is beyond  the scope of this handbook to give de-
     tailed instructions on how to write a survey report, below
     are some  general  suggestions for (1)  focusing and  (2)
                              -95-

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organizing a final survey  report.   In addition, Exhibit 9
presents an outline for the final report.  We suggest that
you pass  these  ideas  along to  the contractor  or,  in the
event the Agency is required to write the final report, to
your staff for guidance.

1. Focusing the Content

   What is said and how it is said depends on the intended
   audience --

   •  If the primary audience of the  report is  engineers
      and scientists]a detailed account of both the meth-
      ods the researchers  used  to  obtain the data and the
      analytical findings  is  appropriate.   Extensive sup-
      port documentation should be included as well, e.g.,
      the questionnaire, the survey design specifications,
      interviewer training materials, the coding and keying
      instructions, the data collection  and data processing
      procedures, and  the tabulation  and  analysis  tech-
      niques.

   •  On the other hand, if the report   is  intended for a
      general audience, theemphasisshould  beonthere-
      sults of the research -- what was  learned  rather than
      how the  information  was obtained.  The  text should
      be written  in  plain  English and  contain a minimum
      of technical and statistical terminology.

2. Organizing the Text

   The survey report  should  include (1) an executive sum-
   mary,  (2) an introduction describing  the background and
   objectives of  the  research,  (3)  a  description  of the
   methodology, (4) the data tabulations and analytic find-
   ings,  (5) the major conclusions, and  if appropriate, (6)
   recommendations for further study or  action.  More spec-
   ifically —

   (1) Executive summary.

       An executive  summary is  essential for  any survey
       report more than ten pages long.   The  summary should
       be placed at  the beginning of the  report.  In one
       to four  pages  it   should  discuss the  purpose and
       significance of the study, the major  technical find-
       ings and conclusions, and the potential applications
       of the  research.   Any comments on how the  informa-
       tion was obtained should be kept to a minimum.  The
       focus should be  on  the results -- what was  learned.
                          -96-

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                                                     EXHIBIT 9
             SUGGESTED CONTENT OF A SURVEY REPORT
                EXECUTIVE SUMMARY (OR ABSTRACT)


   Purpose of the survey.

   Brief summary of the results or conclusions.

   Summary statement of the significance of the research
   and its possible applications.


                         INTRODUCTION
•  Statement of the research objective (why the survey was
   undertaken), its relation to the Agency's Mission, and
   the legal authority under which the study was conducted

•  Summary of previous research and publications on the
   problem.

•  Major survey design features (target population,
   coverage, sampling error, response rate, etc.).


•  General approach used to accomplish research objectives,

•  Explanation of any unusual or original features of the
   survey.

•  Statement of the organization of the main body of the
   report.
                          METHODOLOGY
•  Description of the sample design (sampling frame, sample
   size, selection procedures, estimation procedures, pro-
   cedures for estimating variances, etc.).

•  Procedures used to pretest the questionnaire and field
   operations.
                            -97-

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                                                     EXHIBIT 9
                                                     Continued
   Data collection procedures (procedures used to select,
   train,  and supervise interviewers and validate their
   work; methods used to achieve the target response rate;
   methods and techniques used to minimize or control
   response errors; follow-up techniques; etc.).

   Data processing procedures (procedures used to super-
   vise and validate coding, keypunching, and transcription
   operations).

   Any other quality control methods.

   Estimates of sampling errors and problems with the data
   such as missing values, biases, low response rates, etc.

   Tabulation and analysis procedures.

   Procedures for protecting the rights of data subjects
   and respondents, and for safeguarding confidentiality.
                        SURVEY FINDINGS
The presentation of the findings is at the discretion of
the writer.  Be careful to separate the descriptive find-
ings from any interpretive or analytic findings.
                          CONCLUSIONS
•  Summary of the findings.

•  Agency assessment of the findings and limitations of the
   data.

•  Summary of the contributions of the survey (what was
   accomplished).

•  Discussion of the significance of the findings and
   potential applications.


               RECOMMENDATIONS  (If appropriate)
                            -98-

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(2) Introduction.

    This part of the report should summarize the objec-
    tives of the research,  previous research on the sub-
    ject, the major survey design features, the general
    approaches used to  accomplish the  research  objec-
    tives, and  any  unusual features of  the  study.   It
    also should include a  brief  description  of how the
    remainder of the  report  is  organized.   The  intro-
    duction should not include data tabulations,  analy-
    tical findings, or conclusions.

(3) Methodology.

    This part should discuss how the researchers obtained
    the information for the main body  of the report --
    the the survey findings (see  part 4 below).

    If the report  is  intended for a  general audience,
    methodological details should be kept to a minimum.
    In fact, it often  is  best to summarize the method-
    ology in the introduction  or  an appendix rather than
    present it in a separate section.

    For a  technical audience,  however,  a  chapter  on
    methodology is a must.  It should  include descrip-
    tions of the  techniques  used  to develop the  ques-
    tionnaire, the  sampling  plan,  and  the  response
    rates; the procedures  used to select and train in-
    terviewers; the methods  used to collect,  process,
    and weight  the  data;   and  any other  "process"  de-
    tails.  It  is  essential  to  include  information on
    sampling error.

(4) Survey findings.

    This is the main  body of the report,  which  should
    contain the descriptive and  interpretive (analyti-
    cal) findings.  It may consist of several chapters.

    However the findings are organized, the descriptive
    findings (tabulations  and  summaries  of   raw  data)
    should be  clearly  distinguished  from the interpre-
    tive findings (inferences  or interpretations  drawn
    from the  data).    Forecasts  and projections,  too,
    should be clearly identified.

    To enhance  reader  understanding,  line graphs,  bar
    graphs, and pie charts should be used to illustrate
    major findings, especially for a nontechnical audi-
    audience.  Graphics should not substitute for text,
                     -99-

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            however.  They  should  highlight  and   clarify  the
            text.

            Charts, graphs, and tables should be clearly labeled
            with a  title,  the  time period  to which  the  data
            refer, the affected geographic areas, and the units
            on the  vertical and  horizontal scales.   Whenever
            possible,they should be placed  immediately following
            the page on  which they are  referenced.  Tables  on
            top of tables  should  be avoided;  series  of tables
            should be placed in an appendix.

        (5) Conclusions.

            This part of the  report should summarize the major
            findings.  Whether a contractor or  the project staff
            has  written the report, you must include EPA's as-
            sessment of the quality of the statistics,  any con-
            ceptual or other limitations of the data.  the sig-
            nificance of the research, and the potential appli-
            cations of the findings.  It  is also  a good  idea
            to comparethefindings  with  research  results  of
            other studies similar in size and scope.

        (6) Recommendations.

            This part is optional.  If  used,  it should include
            the researchers' recommendations for additional
            study or  action to  further  the Agency's  initial
            purpose in undertaking the survey.


B.   CIRCULATING DRAFTS FOR REVIEW AND COMMENT

     When the  final  draft  is  completed,  submit it  for review
     and comment, as appropriate, to —

     -  Other  technical  experts  inside  and outside the Agency;

     »  An Agency statistical expert;

     -  Any relevant advisory committees;

     =  Other  Federal  agencies  that  have  contributed  to  the
        study;

     -  State  and  local  officials  in  affected  or participating
        jurisdictions; and

     =  Your Office Director and other EPA officials.


                             -100-

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     It is especially  important  to  have a  statistical  expert
     review descriptions of the  survey  methodology and comment
     on the  statistical statements  and  conclusions   —  e.g.,
     whether the analysis has  taken  proper  account of weights,
     sampling errors and limitations  of the data.  This  expert
     also can help  you write  the Agency's assessment  of  the
     statistics, an important part of the "conclusions" section
     of the
     report.

     For a major survey, you may want to circulate one or more
     preliminary drafts  of  the   report  to  these  same  people
     durng the  course  of  the  survey.   It may avoid extensive,
     costly, last-minute revisions.


C.   RELEASING AND DISSEMINATING  SURVEY  DATA TO THE PUBLIC

     This section describes Agency procedures for  (1)  releasing
     and disseminating survey data,  (2)  reviewing  and  approving
     contract survey reports,  (3) issuing  press  releases,  and
     (4) holding press conferences.

     1.  Procedures for Releasing Survey Data

         The Agency has no  specific  policies governing the re-
         lease  of survey data  to the public.  However,  to pre-
         vent the  premature  release  of  statistical  findings
         during the  course of  the  survey  and  ensure  that the
         results of Agency-sponsored research are reported ac-
         curately and  with  appropriate  sensitivity  to the im-
         pact they may have on affected populations,  organiza-
         tions, businesses,  or   communities,we  recommend  that


          (1) All reports concerning  an  Agency-sponsored  survey,
             whether oral or written, be issued by EPA,  not the
             contractor.

          (2) The  Director  of  the Office sponsoring the survey
             (or a higher-level  EPA  official) should give writ-
             ten approval for  the release of  new  survey  data or
             analytical findings before  they  are made  public.

          (3) If other  agencies have  participated  in the infor-
             mation collection activity, appropriate  officials
             of those  agencies  should   be  notified before the
             data are  released.   It also  may  be  advisable to
             brief  State and  local officials  or community  lead-
             ers of the affected  locales before releasing impor-
             tant or "sensitive" findings.


                             -101-

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    (4)  All survey reports  should be disseminated  by  the
        Agency.

    (5)  Agency staff should  initiate  any  press  notices  or
        press conferences announcing  the  release  of  new
        survey data  or  findings.   A  staff  statistician
        knowledgeable in the subject area should be present
        at any meetings with the press when survey results
        are announced.

    The  above recommendations generally refer  to  the ini-
    tial release of survey data. Once the Agency makes  the
    information public,thecontractor  is usually allowed
    to publish or otherwise use the data after a specified
    date, provided the  confidentiality  of the respondents
    is maintained.  Data  rights and any  relevant  limita-
    tions should  be  included  in  the  survey  contract.

2.  Issuing Press Notices

    We recommend that  the  sponsoring  office issue a press
    release before announcing sensitive  findings or issuing
    a survey report of major impact.

    To initiate a  press release,  submit  a draft  of your
    announcement to the press liaison in your office.  In-
    clude a summary of  the  background  and significance of
    the study as well  as  the data or findings you want to
    make public.   Include  the names and  phone  numbers  of
    staff to  contact  for further  information.   The press
    liaison will edit the text and submit  it  to your Office
    Director for approval before  sending  out the release.

3.  Holding Press Conferences

    When you intend to release  survey data of major public
    interest, consider  holding  a press conference  to  ex-
    plain important  technical  features of the  study,  to
    reiterate the Agency's  position  on  the issues, and to
    answer questions from  the press.   Your office's press
    liaison will arrange for  the conference.  The sponsor-
    ing office, however, is  responsible for making sure a
    knowledgeable statistician  is  present  at  the  press
    conference.

    We recommend that you coordinate any press conferences
    with officials of  jurisdictions  likely to be most af-
    fected by the findings and  invite them to participate.
                       -102-

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In this final chapter of Volume I of the Survey Man-
agement Handbook, we discussed the project officer's
principal responsibilities during the last phase of
the survey -- reviewing draft reports submitted by the
contractor, circulating them for comment or approval,
and releasing and disseminating all reports about the
survey.

Remember to consult the "Help Directory" located at
the beginning of this volume if you need more infor-
mation on designing the survey, preparing a schedule
and budget, initiating and managing the procurement, or
obtaining OMB clearances.

Volume II of the handbook presents additional informa-
tion on managing surveys after a contractor is hired.
It is organized around the survey work plan, in which
the contractor describes the methods and procedures
to be used in collecting, processing, and analyzing
the data from or about the survey population.  The
principal components of the work plan normally are:
an analysis plan, specification of the method(s) of
collection, a draft questionnaire and specifications
for any pretests, a sampling plan, the interviewing
procedures, and the data processing procedures.  Vol-
ume II also includes a glossary of terms and a list
of recommended sources.
                        -103-

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                ACROYNMS AND ABBREVIATIONS

CBD     Commerce Business Daily
EPA     U.S. Environmental Protection Agency
JNCP    Justification for Noncompetitive Procurement
OMB     U.S. Office of Management and Budget
PASS    Procurement Automated Source System
PCBs    Polychlorinated biphenyls
PRA     Paperwork Reduction Act
RFP     Request for Proposal
RIA     Regulatory Impact Analysis
SMSA    Standard Metropolitan Statistical Area

                       EPA OFFICES

1MB     Information Management Branch, Regulation and
        Information Management Division, OSR
MIDSD   Management Information and Data System Division
OARM    Office of Administration and Resources Management
OECM    Office of Enforcement and Compliance Monitoring
OGC     Office of General Counsel
OIRM    Office of Information Resources Management
OPPE    Office of Policy, Planning, and Evaluation  (formerly
        Office of Policy and Resource Management)
OSR     Office of Standards and Regulations, OPPE
PCMD    Procurement and Contracts Management Division, OA
RIMD    Regulation and  Information Management Division, OSR
SPB     Statistical Policy Branch, Chemicals and Statistical
        Policy Division, OSR
                          -105-

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APPENDICES

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                                                   APPENDIX A
                                                   Page 1 of 3
             EXCERPTS FROM AN OMB CLEARANCE PACKAGE
         PREPARED FOR EPA BY RESEARCH TRIANGLE INSTITUTE
                        AUGUST 17, 1982~~


    From "Study on Carbon Monoxide Exposure of Residents of
            Washington, D.C., and Denver, Colorado"


Program Objectives and Uses of Data

This study is designed to provide a systematic measurement of
actual exposures of individuals to CO  [carbon monoxide].  1,.a
distribution of individuals to be studied is constructed so as
to provide a representative range of exposures throughout an
individual's 24hour period.  The temporal distribution of ex-
posures is to be recorded based upon activity pattern informa-
tion from all the participants in the study.

The immediate aim is to validate a methodology for determining
population CO exposures in two urban areas (Washington, D. C.,
and Denver, Colorado) during the period of maximum ambient CO
concentrations (October through December).  The population
exposure profile will be determined by direct measurement of CO
with personal exposure monitors (PEM's) through the use of sta-
tistical inference from the statistically drawn sample.  The
study intends to provide sufficient data to determine exposure
as a function of concentrations within significant microenviron-
ments (home, in-transit, work and leisure) and individual acti-
vity patterns.  This will be contrasted to exposure estimates
obtained from fixed monitoring results.  The study attempts to
evaluate the degree to which fixed site monitors may be utilized
for estimation of population exposures.

Some specific objectives include the following:

     To develop a methodology for measuring the distribution of
     carbon monoxide {CO) exposures of a representative popula-
     tion of an urban area for assessment of the risk to the
     population.  (It should be noted that this development and
     evaluation must occur prior to revisions to the CO Criteria
     Document scheduled for about 1986....)

     To test, evaluate, and validate this methodology by em-
     ploying it in the execution of pilot field studies in
     Denver, Colorado, and in Washington, D. C.

     To collect personal exposure data of sufficient quality
     to permit the Environmental Protection Agency to compare
     it with fixed-site data in order to (a) evaluate the rep-
     resentativeness of official air monitoring stations for

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                                                   APPENDIX A
                                                   Page 2 of 3
     estimation of population exposure, and (b) evaluate the
     feasibility of improving the existing CO siting criteria
     to better represent air pollution exposures of the popu-
     lation.

     To obtain an activity-pattern data base related to CO
     exposures.  This data base will permit the validation of
     two developed but untested CO exposure models in use with-
     in the Agency (SHAPE and NEM)....


Authority

The authority for conducting the proposed research is found in
the Clean Air Act, Title 42 U.S.C. 7410, 7619.

Section 110(c) requires that the states have programs for es-
tablishing and operating methods to monitor, sample, and ana-
lyze data on ambient air quality.  Section 319 requires promul-
gation of regulations establishing uniform air quality monitor-
ing criteria and methodology for measuring air quality accord-
ing to a uniform air quality index and provides for uniform
air quality monitoring systems in major urban areas and other
appropriate areas.  In order to establish uniform criteria for
the operation of these air quality monitoring systems and to
develop and evaluate criteria for the siting of fixed monitor-
ing stations that form the heart of these systems, it is essen-
tial to obtain field data on exposure frequency distributions
of the population of major urban areas operating monitoring
systems in compliance with Section 110(c) and 319 of the Act.
In addition. Section 104 requires the Adminstrator to set a
standard with an ample margin of safety to protect the human
health.  To determine whether the public health is being pro-
tected at the desired margin of safety, it is necessary to de-
termine the level to which the public is exposed.  This infor-
mation is reviewed every five years and published in a revised
criteria document for the pollutant....

Target Population

The target population for the carbon monoxide exposure study
includes all non-institutionalized, non-smoking residents of
the urbanized portion of the Washington, D. C. SMSA and the
Denver, Colorado metropolitan area who are at least 18 years
of age at the time of the study.  The estimated population size
for these groups is 1-1.2 million in Washington, D. C. and
245,000 in  Denver, Colorado...

These sites were chosen because  (1) they differ in elevation
and CO levels,  (2) of the interest expressed by officials in

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                                                   APPENDIX A
                                                   Page 3 of 3
Denver, and (3) of the extensive commuting activities in Wash-
ington, D. C.  A selection of 1,250 individuals is proposed
in order to complete 1,000 interviews in Washington, D. C.  A
sample of 625 individuals is proposed for Denver, and it is
intended to produce 500 completed interviews for the first
season (October - December).  The 500 respondents will eaph
collect CO monitoring data for two days.  An optional second
season in Denver (summer) is intended to produce approximately
125 completed interviews so that a two season Denver study
would produce 625 completed interviews....

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                                                            APPENDIX B
                                                            Page 1 of 12
               EXAMPLE  OF AN EPA  SURVEY  QUESTIONNAIRE
                       STUDY OF CARBON MONOXIDE EXPOSURE
Sponsored by:
Conducted by:
     Environmental Protection Agency
     Washington,  DC  20460
     Research Triangle Institute
     P.O.  Box 12194
     Research Triangle Park, NC   27709
                           PARTICIPANT QUESTIONNAIRE
  RESEARCH TRIANGLE  INSTITUTE  IS UNDERTAKING A  RESEARCH STUDY FOR THE  U.S.
  ENVIRONMENTAL PROTECTION AGENCY TO ASSESS MAN'S EXPOSURE TO CARBON MONOXIDE.
  THE INFORMATION RECORDED IN THIS QUESTIONNAIRE WILL  BE HELD IN STRICT CON-
  FIDENCE AND WILL BE USED SOLELY FOR RESEARCH INTO THE EFFECTS OF ENVIRONMENTAL
  FACTORS ON PUBLIC HEALTH.   ALL  RESULTS WILL BE SUMMARIZED FOR GROUPS  OF PEOPLE;
  NO INFORMATION ABOUT INDIVIDUAL PERSONS WILL BE RELEASED WITHOUT THE  CONSENT
  OF THE INDIVIDUAL.   WHILE'YOU ARE NOT REQUIRED TO RESPOND, YOUR COOPERATION IS
  NEEDED TO MAKE THE RESULTS  OF THIS SURVEY COMPREHENSIVE, ACCURATE, AND TIMELY.
                    Study Number:

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                                                            APPENDIX  B
                                                            Page  2 of 12
INTRODUCTION
The questions in this.questionnaire ask about your home, your commuting trips,
your place of work, and your leisure activities.  Some questions may not apply
to  you;  you  are  instructed  in  the questionnaire  to skip  those  questions.
Please  read  the  questionnaire  carefully  and follow  all  instructions.   To
complete  this questionnaire,  you  should  circle  a number  or write  in your
answer.  If you  have any questions about  this questionnaire, the interviewer
will be  happy to assist you when  he or she returns to collect this question-
naire, the monitor, and the Activity Diary.


The first set of questions deals with your home or living quarters.

1.   Which of the  following best describes your living quarters?
     CIRCLE ONE NUMBER.
01
02
03
04
05
06
07
One-family house detached from other houses
One-family house attached to one or more houses
Duplex
Apartment
Mobile home or
Rented room
Boat, van, etc


trailer

*
 2.    Approximately how many square feet are  in your  living quarters?

           	 square feet

 3.    a.   How many people live with you in your  living quarters?

                	 people  •»  IT "NONE," GO TO QUESTION 4.

      b.   How many people who live with you  smoke tobacco in  any  form?

                	 people  •»  U "NONE," GO TO QUESTION 4.

      c.   How many people who live with you  smoke cigarettes?

                	 people  +  IF "NONE," GO TO QUESTION 4.

      d.   Approximately how many  packs of cigarettes are smoked  while  you are
           at home during a normal week?
           CIRCLE ONE NUMBER.

                01   Less than 1 pack
                02   1-4 packs
                03   5-7 packs
                04   8 or more packs

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                                                            APPENDIX B
                                                            Page  3 of  12
4.   Are the following items used in your living quarters, and if so,  are they
     vented to the outside?
     CIRCLE ONE NUMBER ON EACH LINE.

                                             Yes, used      Yes,  used  but  Not
                                             and vented       not vented   Used

     A.   Fireplace   .............. 1 .......  2 .... 3
     B.   Wood stove  .............. 1 .......  2 .... 3
     C.   Gas furnace  ............. 1 .......  2 .... 3
     D.   Gas cooking stove   .......... 1 .......  2.  ...3
     E.   Gas hot water heater ......... 1 .......  2.  ...3
     F.   Gas clothes dryer   .......... 1 .......  2.  ...3
     G.   Gas or kerosene space heater ..... 1 .......  2.  ...3
     H.   Other gas appliance  ......... 1 .......  2.  ...3
           (SPECIFY)
 5.   Are  the  following  energy-saving devices present where you live?
     CIRCLE ONE  NUMBER  ON EACH LINE.

                                             Yes       No        Don't Know

     A.    Storm  windows	1  .... 2	3
     B.    Storm  door(s)	1  .... 2  .... ^ 3
     C.    Extra  insulation	1  .... 2	3
     D.    Special dampers in stove  or
             fireplace	1  .... 2	3
     E.    Other  device	1  .... 2	3
                4.
           (SPECIFY) 	
 6.   In your  living quarters, do  you ever use  the following types of fans?
      CIRCLE ONE NUMBER ON EACH LINE.

                                             Yes        No

      A.   Attic fan .  ,	1 ....  2
      B.   Window fan	1 ....  2
      C.   Other type of fan	1 ....  2
                4.
           (SPECIFY) 	

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                                                           APPENDIX B
                                                           Page 4  of 12


7.    What is the main type of heating system at your living quarters?
     CIRCLE ONE NUMBER.

          01   Steam or hot water system

          02   Central warm  air  furnace  with ducts to  individual  rooms, or
               central heat pump (forced air)

          03   Built-in electric units, permanently installed  in wall, ceiling,
               or baseboard

          04   Floor, wall, or pipeless furnace

          05   Circulating,  radiant,  or  room  heaters,   WITH flue  or vent,
               burning gas, oil, or kerosene

          06   Circulating radiant,  or  room heaters  (not  portable) WITHOUT
               flue or vent,  burning gas,  oil, or kerosene

          07   Portable room heaters of any kind

          08   Fireplace(s) or stove(s) burning coal, wood, or coke

          09   Some other type
                    *
               SPECIFY:  	

          ,10   No heating equipment

          94   Don't know

8.   Do you ever use air conditioning in your living quarters?
     CIRCLE ONE NUMBER.

          01   Tes, a central air-conditioning system
          02   Yes, window unit(s)
          03   No

9.   Is there  a  garage  attached to or within the structure in which you live?
     CIRCLE ONE NUMBER.

          01   Yes
          02   No

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                                                            APPENDIX B
                                                            Page 5  of 12
10.
Are your living quarters located near any of the following sites?
CIRCLE ONE NUMBER ON EACH LINE.
     A.
     B.

     C.
     D.
     E.
                                             Yes
                                                  No
     Bus garage	1 .... 2
     Heavy vehicle maintenance area
       or depot	1 .... 2
     Site of open burning	1 .... 2
     Electricity or steam plant  . . .  . 1 . .  .  .2
     Manufacturing plant with heavy
       smoke emission or power
       generator or furnaces	1 .... 2
11.  Do you  travel  to and from work, school,  or  any other place on a regular
     basis at least three times a week?
     CIRCLE ONE NUMBER.

          01   Yes  f  CONTINUE
          02   No   •*  GO TO SECTION QUESTION 20.

The  next set  of questions  is  about the  trips  you make  on a  regular  basis
during a normal week.
12.
      c.
     Please  list in  column  A.  in the table below each  method  of trans-
     portation  (car,  bus, subway,  walk,  etc.) you  use in  commuting  t£
     your destination.  If you use more than one method, list them in the
     order in which you use  them.

     For each method  you have listed in column A., enter in column B. the
     total minutes you spend using this method to commute to your destina-
     tion.

     In column  C.,  circle "Yes" or "No"  to  indicate if smokers are pre-
     sent in each method of  transportation you have  listed.
A.
METHOD OF
TRANSPORTATION



B.
TOTAL MINUTES
SPENT



C^
SMOKERS PRESENT?
Yes No
Yes No
Yes No

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                                                           APPENDIX  B
                                                           Page  6 of 12
13.   Do you  return home by  the same  methods  of transportation as those  you
     listed in the table above?

          01   Yes  •>  GO TO  QUESTION 15.
          02   No   •*•  CONTINUE.
14.   a.
     b.
     c.
Please  list  in column A.  in the table below each method  of trans-
portation (car, bus,  subway, walk,  etc.) you use in  commuting from
your destination.   If you use more than one method,  list them in the
order in which you use them.

For each method you have listed in column A., enter in column B. the
total  minutes  you  spend  using  this  method to  commute from  your
destination.

In column C.,  circle  "Yes" or "No"  to  indicate  if  smokers are pre-
sent in each method of transportation you have listed.
A.
METHOD OF
TRANSPORTATION



B.
TOTAL MINUTES
SPENT



C^
SMOKERS PRESENT?
Yes No
Yes No
Yes No
15.  At what time do you normally arrive at your destination?

                                   CIRCLE ONE.
          Time Arrive:
                           AM  PM
16.  At what time do you normally depart for home?

                                   CIRCLE ONE.
          Time Depart:
                               PM
17.  About how many hours a week do you normally spend in an automobile  either
     as the  driver and/or  as  a passenger?   Include  all time you spend  com-
     muting,  shopping, on pleasure trips, etc.
          Hours per week:
                                    IF "NONE," GO TO QUESTION 20.

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                                                            APPENDIX  B
                                                            Page  7 of 12

18.   Please indicate the make, model,  and year of  the  automobile in which you
     spend the most time in a normal week.
          MAKE:

          MODEL:

          YEAR:
19.  How many  of the  hours  you entered  in Question 17 do  you spend  in  the
     automobile described in Question 18?
          Hours per week:
20.  Do you work either full-time or part-time outside your home?
     CIRCLE ONE NUMBER.

          01   Yes  •*  CONTINUE
          02   No   •*  GO TO QUESTION 32.

The next set of questions deals with the place at which you work.

21.  Do you work at least part of the time in an enclosed area, other than in
     a vehicle?
     CIRCLE ONE NUMBER.

          01   Yes  •*  CONTINUE.
          02   No   *  GO TO QUESTION 28.

22.  Which  of  the  following best describes the enclosed area in which you work
     the majority  of the time?

          01   Office  or other  small area, work alone

          02  Office  or other  small area shared with other people

          03  Large  area  (factory floor, laboratory, store, etc.), work
               alone

           04  Large  area  shared with  other people

           05   Circulate  throughout building

           06   Other (DESCRIBE)		
 23.  What  is  the  approximate size of the enclosed area  in  which you work  the
      majority of the time?

                  	 feet by 	

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                                                            APPENDIX B
                                                            Page 8  Of 12


24.  Is the enclosed area in which you work air-conditioned?
     CIRCLE ONE NUMBER.

          01   Yes, central air-conditioning system
          02   Yes, window units(s)"
          03   No

25.  Is a  fan of  any  kind normally  used in the  enclosed area in which  you
     work?
     CIRCLE ONE NUMBER.

          01   Yes, window fan
          02   Yes, other kind of fan
          03   Yes, both window and other fan
          04   No

26.  In the enclosed area  in which you work the majority of the time,  are  you
     in the presence of smokers?
     CIRCLE ONE NUMBER.

          01   Yes, always (share work space with smoker(s))
          02   Yes, most of the time
          03   Yes, seldom
          04   No

27.  What is  the main  type of heating system at the  place at which you work?
     CIRCLE ONE NUMBER.

          01   Steam or hot water system

          02   Central  warn  air  furnace  with ducts  to  individual  rooms,  or
               central  heat pump (forced air)

          03   Built-in electric units, permanently installed in wall,  ceiling,
               or baseboard

          04   Floor, wall, or pipeless furnace

          05   Circulating,  radiant,   or  room  heaters,   WITH   flue  or vent,
               burning  gas, oil, or kerosene

          06   Circulating radiant,  or  room heaters  (not portable)  WITHOUT
               flue or  vent,  burning gas,  oil, or kerosene

          07   Portable room heaters  of any kind

          08   Fireplace(s) or stove(s) burning  coal,  wood,  or coke

          09   Some other type
                    4.
               SPECIFY:

          10   No heating equipment

          94   Don't know

-------
                                                              APPENDIX B
                                                              Page 9 of 12


28.  Do you normally work near any of the following sites?
     CIRCLE ONE NUMBER ON EACH LINE.

                                             Yes       No

     A.   Bus garage	1 ....  2
     B.   Heavy vehicle maintenance area
            or depot	1 ....  2
     C.   Site of open burning	1 ....  2
     D.   Electricity or steam plant  .... 1 ....  2
     E.   Manufacturing plant with heavy
            smoke emission or power
            generator or furnaces	1 ....  2

29.  a.   What kind  of work  do  you do?   (For example, typist, sales  clerk,
          truck driver, etc.)
     b.   What kind of business or industry are you  employed  in?   (For example,
          TV  and  radio  manufacturing,  retail  shoe store,  U.S.  government,
          etc.)
30.  How many hours do you normally work each week?

          	 hours a week

31.  How many of  the  hours  that you work each week  (Question 30) do you spend
     outdoors?

          	        hours a week

-------
                                                             APPENDIX  B
                                                             Page  10 of 12
32.  Please complete the table  below concerning your leisure-time  activities.

     a.   In column A., list  up to five leisure-time activities at  which you
          spend the most time in an average week.

     b.   In column  B.,  describe  the  type of place where you participate  in
          each of the activities you listed in column A.

     c.   In column C., enter the approximate amount of time  you  spend at each
          activity in an average week.
A.
ACTIVITY





B.
DESCRIPTION Or PLACE





C.
TIME SPENT
hrs.
mins.

hrs.
mins .

hrs.
mins.

hrs.
mins.

hrs.
mins.

 33.
On shopping trips or  any other leisure-time trips, do you normally park
in an indoor parking garage?
CIRCLE ONE NUMBER.
           01
           02
          Yes
          No
CONTINUE
GO TO QUESTION 35.
 34.
In an average  week,  approximately how many total minutes  do  you  spend  in
an indoor garage when you are on leisure-time trips?
                               minutes
 35.
The last few questions are about you.  Answers to these questions  will  be
used only in the statistical interpretation of the data.

What is your sex?
CIRCLE ONE NUMBER.
     01   Male
     02   Female

-------
                                                              APPENDIX B
                                                              Page 11  of  12
36.  How old were you on your last birthday?

          Age: 	

37.  What is the highest level of education you  completed?
     CIRCLE ONLY ONE NUMBER.

          01   Less than 8th grade
          02   Some high school but did not graduate
          03   High school graduate or equivalent
          04   Some college but not a  4-year  degree
          05   4-year college degree
          06   Post graduate work
          07   Graduate degree

THANK YOU  FOR YOUR COOPERATION.   THE  INTERVIEWER  WILL COLLECT THIS QUESTION-
NAIRE WHEN HE OR SHE RETURNS FOR THE MONITOR  AND ACTIVITY DIARY.

-------
                                                             APPENDIX B
                                                             Page  12 of  12
FI USE ONLY

Type of Housing Structure:

A.   Coostrueted of:
          1    Frame
          2    Masonry (brick, cinder block,  stucco)
          3    Combination
B.   Structure is:
          1.   One story house/duplex
          2.   Two- or more-story house/duplex
          3.   Split level
          4.   Garden-type apartment/condominum
          5.   High rise apartment/condominum
          6.   Other (DESCRIBE)
 FI No.

 Date
 Consents

-------
                                                          APPENDIX C
                                                          Page 1  of 6


           EXAMPLE OF  A TELEPHONE INTERVIEWER'S GUIDE

   Source;  "Study on Carbon Monoxide  Exposure of  Residents
           of Washington, D.C., and Denver, Colorado,"
         OMB Submission Packages Prepared for EPA  by
                   Research Triangle Institute"
                          August 17,  1982


Household Screening Questionnaire

Hello.   Is this  (NUMBER)?

     O  Yes  •* CONTINUE
     0  No
     4-
     What number have I reached?
     THANK RESPONDENT AND TERMINATE.
My name is 	.  I am calling from Research Triangle  Institute in
North Carolina.   We are  calling randomly selected telephone  numbers  in the
Washington area in  connection with a  study  we  are conducting  for  the U.S.
Environmental  Protection Agency.  Is this a residential phone number?

     Q  Yes + CONTINUE
     D  No
     *
     THANK RESPONDENT AND TERMINATE.
I need to speak to a resident of the household who is 16 years  old/or older.
Are you a resident of the household?

     D  Yes   •» CONTINUE
     O  No
     4.
     ASK TO SPEAK TO A RESIDENT  WHO  IS 16  OR OLDER.  IF NO ONE  IS AVAILABLE,
     DETERMINE BEST TIME TO CALL  BACK.

          CALL BACK TIME 	 A.M. OR P.M.  	 DAY

Are you 16 years or older?

     D  Yes   •+ CONTINUE  UNLESS  RESPONDENT  OBVIOUSLY  CANNOT GIVE  REQUIRED
               INFORMATION; IF RESPONDENT IS INCAPABLE:

     Q  No

     ASK TO SPEAK TO ANOTHER RESIDENT WHO IS 16 OR OLDER.  IF NO  ONE IS AVAIL-
     ABLE, DETERMINE BEST TIME TO CALL BACK.

          CALL BACK TIME 	 A.M. OR P.M.  	 DAY

-------
                                                              APPENDIX C
                                                              Page 2  of 6
As  I  mentioned earlier, I a*  calling in connection with a  study  we are con-
ducting for the Environmental Protection Agency.  The purpose of this study is
to  determine  to  how much carbon monoxide people are exposed.  In this part of
the study, we are getting information  from  approximately 5,000 households to
help  us determine  which people will be included  in the final  study.   Tour
participation  is voluntary and  the  data  that you provide  will  be kept con-
fidential.  Any  release of the data  will  be in summary form only.  This part
of  the study will take only a few minutes of your time.

1.   a.   First, what  is the first name of  the person who  is the head of the
          household?

               ENTER BENEATH "01" IK  COLUMN  1.

     b.   What are  the first names of  the other people who  live in  the house-
          hold?

               ENTER BENEATH HOUSEHOLD MEMBER NUMBERS IN COLUMN 1.  DETERMINE
               RESPONDENT  AND  INDICATE BY CIRCLING HOUSEHOLD MEMBER NUMBER IN
               COLUMN  1.

      c.   I have listed (READ NAMES).  Is  there anyone else  staying  there now,
          such as friends, relatives, or roomers?

               IF YES,  ADD TO ROSTER.

      d.   Do  any of these  people have a home somewhere else?

               IF  YES,  DETERMINE  WHICH  PERSON(S)  AND  DELETE  FROM ROSTER.

      e.   Do  any of these people plan  to  move from this  residence  in the next
          three  months?

               IF YES, DETERMINE WHICH PERSON (S)  AND DELETE FROM ROSTER.  IF
               ENTIRE  HOUSEHOLD PLANS TO MOVE, THANK  RESPONDENT AND TERMINATE.

 Now,  I need a little  information about  each person.

 ASK QUESTIONS 3-7  FOR  HEAD  OF HOUSEHOLD,  THEN ASK QUESTIONS 2-7 FOR ALL OTHER
 PERSONS ON ROSTER.

 2.   DO NOT ASK  FOR HEAD OF  HOUSEHOLD.
      How is  (NAME)  related to (HEAD OF HOUSEHOLD)?

      ENTER ONE OF THE FOLLOWING CODES IN COLUMN 2.

          Spouse	02
          Child	03
          Other relative	04
          Not related	05

           ALSO  ENTER  "M"  OR 'Tft  IN  COLUMN 3;  ASK Q.  3 ONLY IF SEX NOT OBVIOUS
           BY NAME OR DESCRIPTION.


 3.   Is (NAME) male or female?

-------
                                                              APPENDIX C
                                                              Page 3  of 6
4.   How old was (NAME) on (his/her) last birthday?

          ENTER AGE IN COLUMN A.


5.   Does  anyone  I have  listed presently smoke, or use  tobacco  in any form?

          IF "NO" - ENTER "N" IN EACH BOX IN COLUMN 5.
          IF "YES" - PROBE AND ENTER "Y" OR "N" IN APPROPRIATE BOXES IN COLUMN
          5.


6.   Is (NAME) employed either  full or part time?

          IF "YES," PROBE FOR PRECISE OCCUPATION AND ENTER IN COLUMN 6.
          IF "NO," DETERMINE WHAT PERSON DOES AND DESCRIBE IN COLUMN 6.

7.   Does  (NAME)  travel to and  from work, school, or any other place at least
     three  times a week?

          IF "NO," ENTER ZEROES IN COLUMN 7.
          IF "YES," ASK: How much  time does (he/she) spend traveling one way?
                         ENTER  IN COLUMN 7.


Now, a  few  final questions.

8.   In your household, is there:
                                           Yes    No

     a.    a gas furnace	1  ... 2

     b.    a gas cooking stove	1  ... 2

     c.    a gas hot water  heater	1  ... 2

     d.    a gas clothes dryer	1  ... 2

     e.    a gas or kerosene  space heater  .  1  ... 2

     f.    a fire place which is used  ...  1  ... 2

     g.    a wood  stove	1  ... 2
      h.    any other gas appliances
           SPECIFY:

-------
                                                              APPENDIX  C
                                                              Page  4 of 6
9.   Docs your  household  have  an  attached garage,  or share a  multi-family
     garage?
          D
          D
          D
Attached


Multi-family


Neither
10.  la what city and county is your residence located?

          City: 	
          County:
Thank you very much for your help.

Based on  the  information that you and the rest of the 5,000 households in the
metropolitan  Washington area  provide,  a random  sample of  approximately  500
individuals will be  selected  to participate in the main  study.   In addition,
500 households will  be recontacted for some extra information.   We hope that
you will be willing to help us if you are selected in either sub-sample.   Have
a nice (day/evening).  Goodbye.

PROVIDE THE FOLLOWING INFORMATION ONLY IF ASKED.

People who  are  selected for the main study will be asked to use a small port-
able  monitor to  record their  exposure  to  carbon monoxide during  a  typical
24-hour period.  They  will be paid a small amount for completing this  part of
the study.

-------
APPENDIX C
Page 5 of 6
1
House-
hold
Member
01
02
03

04

05

06

07

08

09
10
2
Relation
to
Head
01















3
Sex
















4
Age
















5
Smoker?
















6
Occupation
















7
Time Spent
Commuting
hr. mia.
	 hr. 	 min.

	 hr. 	 min.

	 hr. 	 min.

hr. min.


	 hr. 	 min.

hr. mia.
^^^^™

hr. min.

	 hr. 	 min.
hr. 	 min.

-------
                                                           APPENDIX  C
                                                           Page  6 of 6
APPOINTMENT:
ADDRESS:
               Day of Week        Month           Date
         AM
         PM
Time
DIRECTIONS:
COMMENTS:

-------
                                                     APPENDIX D
                                                    Page 1 of 1

       STANDARD PROCUREMENT LEADTIMES FOR CONTRACT AWARDS
                   (EPA Notice 84-3, 7/30/84)

The Procurement and Contracts Management Division announces new
standard procurement leadtimes for processing small purchase and
contract awards.  Leadtime is defined as the elapsed time be-
tween receipt of an acceptable Purchase Request/Order (EPA Form
1900-8) in the appropriate Procurement Branch and the date of
the award.  These leadtimes were established to reflect changes
ion award procedures as directed by the Federal Acquisition
Regulation and are effective immediately. Some actions may re-
quire extraordinary processing steps; others may require delayed
award dates to meet special needs of the program offices.  In
such cases, special leadtimes will be negotiated with the ini-
tiators of the actions.  We continue to encourage program offi-
ces to submit advance contract actions, as unfunded "planning
purpose procurements," as early as possible to ensure that the
award will be made by the desired contract date.

                 STANDARD PROCUREMENT LEADTIME

Category+;                                          Leadtime in
                                                  Calendar Days
CONTRACTS:

  A.  New Competitive

      Competitive - Research and
        Development under $500K  	         185
      Competitive - non R&D under 500K	         170
      Competitive - R&D $500K or more  	         240
      Competitive - non R&D $500K or more  ....         225

  B.  New Sole  Source

      New Sole  Source - under $500K  	      120
      New Sole  Source - $500K or more  	      171

SMALL PURCHASES:

  A.  Competitive Order

      Oral  $1,000 to  $10,000  	         5
      Written $1,000  to $10,000  	         '
      Written $10,001 to  $25,000 -  non  R&D 	«        "0
      Written $10,001 to  $25,000 -  R&D	        80

  B.   Sole  Source order

       Order under  $10,000  	         *
      Written - more  than  $10,000  	         •>
       Written - $10,000 to $25,000  	        60

* Add  12  days if written  quote  obtained.
+  Federal Supply Schedule  (FSS)  orders  will  be included  in  these
   categories based  on the same  criteria as other orders.

-------
                                                                APPENDIX E
 CONTRACTS MANAGEMENT MANUAL                                    Page 1  of 4



                    PROCUREMENT REQUEST RATIONALE CHECKLIST
              (to be submitted with EPA Forms 1900-8 and 1900-8A)
 Item 1;  The title of this procurement is
 Itan 2: This procurement request package contains the following documents:
         (Check all applicable boxes and attach documents as appropriate.)

 See Attachment f   Check                      Description

     N/A             fj       EPA Forms 1900-8

     	             / /       Procurement Abstr^^t*

     	             / /       Statement or Scope of Work*

     	             / /       Concise Technical Proposal Instructions*

     	             / /       Competitive Technical Evaluation Criteria*

     	             / /       Justification for Noncompetitive Procurement
                               (JNCP)*

     	             / /       Justification for Management Consulting
                               Services*

     	             / /       Justification of Need (Government-Furnished
                               Property (GFP) /Equipment)*

     	             / /       Quality Assurance (QA)  Review Form

     	             / /       Recommended Sources List

     	             / /       Reports Description

     	             / /       Government-Furnished  Property Description

     *  The PROJECT OFFICERS'  HANDBOOK provides guidance  for preparing these
        documents.   Also/  see  Item 11.

Item 3; This procurement  / /  requires / / does not  require  management
consulting services.   (If management  consulting services are required, attach
a justification as prescribed in  EPA  Acquisition Regulation 1537.205.)

Item 4; This procurement  / /  involves / / does not  involve  legal analysis.  I
/ /  have / / have  not discussed this  procurement with  the Office of Legal and
Enforcement Counsel (OLEC) which  / /  concurs / / does  not concur with
proceeding with this  procurement.


                                  Figure 2-1
                                (Page 1 of 4)

-------
                                                                APPENDIX  E
CONTRACTS MANAGEMENT MANUAL                                     Page 2 of 4
                   PROCUREMENT REQUEST RATIONALE CHECKLIST

Item 51 I / / anticipate or have knowledge of /~ do not anticipate or have
any Icnowledge of organizational conflict of interests issues related to this
procurement.  (If affirmative, describe conflict in an attachment.)

     6: Listed below are special EPA employee(s) who are or will be
participating in EPA.'9 processing or managing of this procurement/ together
with a list of their non-Government employers.  Check here if none / /.

    EPA Special Employees                        Non-Government Employer
Item 7s This procurement /"7 is / / is not based on an Onsolicitated Proposal.

Item 8: To the_best of_my knowledge the work results of this proposed
procurement / / are / / are not available from any other source.  (If the
results are available from another source, describe in an attachment.)  The
Project Officer / / has / / has not reviewed the Office of Pesticides and
Toxic Substance extramural activity report.  The PO / / has / / has not
consulted the EPA Headquarters Library, for relevant reports by previous
Contractors.
Item 9 s The proposed Project Officer is	
He/she / / has / / has not been certified as an EPA Project Officer.

Item 10:  I /"/ recommend f~7 do not recommend prospective sources for this
procurement.  (If sources are recommended, list in an attachment.)
	i  This procurement anticipates / / a new contract award / / an
additional work modification to existing contractjao. 	v.  It
also anticipates that it will be processed as a / / competitive procurement
/~7 noncompetitive procurement.  (If noncompetitive procurement is recom-
mended, attach appropriate justification as described in Part 1515 of the EPA
Acquisition Regulation.)

Item 121  This proposed procurement is appropriate for / / total small
business/labor surplus area (SB/LSA) set-aside; or /_/ partial SB/LSA
•et-aside; / / partial SB set-aside; /_/ 8(a) set-aside; /_/ LSA set-aside;
or /~1 none of the above (check only one).  (Consult the Office of Small and
Disadvantaged Business Utilization for advice.)

Item 13a:  The estimated period of_ performance is 	months after the
effective date of the contract /_/ inclusive /__/ exclusive of submission of
any final report which may be required.
                                  Figure 2-1
                                 (Page  2 of  4)

-------
 CONTRACTS MANAGEMENT MANUAL                                       APPENDIX  E
                                                                   Page  3 of 4


                    PROCUREMENT REQUEST RATIONALE CHECKLIST

 Item 13bt  The schedule of deliverable items (excluding reports) is as
 follows.  Check here if no deliverable items are required /~.

                                                             Delivery
     Item No.             Description           Quantity       Date
 Item 14;   This procurement anticipates that the following options will be
 needed.   Check here if no options are anticipated /__/.

                      Description of Option                    Term of Option
     (Description may be indicated in a separate attachment)
 Item  15;   The  following reports are required (describe in an attachment).
 Check here if  no reports are required •/ /.   For each  separate report
 required,  describe the following:

    (a) Type of report (e.g.,  draft,  final,  interim,  special, etc.)
    (b) Descriptive title (e.g., monthly progress  report)
    (c) Minimum content requirements
    (d) Number of copies required
    (e) Distribution (with complete addresses of all  recipients)
    (f) Delivery schedule
    (g) Number of days the Government will have to review, comment, approve
        (disapprove)  and return (as appropriate)

Where specific report formats,  containing the information above, are used
repetitively,  "standard" formats are  established or may be established with
the servicing  CO.   Maximum use of such  standard formats is encouraged.
Examples include monthly or other periodic progress reports, financial and
final reports.

Item 16:   Peer review of Contractor-generated documents / / will be / / will
not be required.

Item 17;   Government property,  data,  or  services / / will be furnished / /
will not be furnished under  this procurement.   (If furnished, describe in an
attachment including quantity  and date available.)
                                  Figure  2-1
                                (Page 3 of 4)

-------
                                                                APPENDIX E
CONTRACTS MANAGEMENT MANUAL                                     Page  4  of 4


                   PROCUREMKHT REQUEST RATIONALE CHECKLIST

Item 18;  Budget.  (An attachment may be used.)

    (a) The total estimated budget for the basic effort and all options is
        $	.

    (b) The estimated funding for the current fiscal year is $	.

    (c) The estimated total cost of Other Direct Costs is $	.
        (If possible, indicate estimate of significant subiterns such as
        travelr computer time, consultants, equipment and material.)

    (d) For level of effort actions and other actions where hours,  rather
        than an end product, are to be purchased, indicate for the basic and
        all option periods the number of hours required, by category, with
        definitions for each category.

Item 191  This procurement /"/ is /_7 is not subject to the requirements of
OMB Circular A-76.  (If A-76 applies, required documentation must be provided
with the PR.)

Item 20:  This procurement /"7 requires j~l does not require priority
processing (a brief priority justification may be attached).

(To be completed by procurement office:)

    /~7 Approved       / / Disapproved
Date                   Chief, Contracting Office

Item 21;  This procurement /~7 will / 7 vill not involve the testing of human
subjects in accordance with EPA Order 1000.17.

Item 22:  This procurement /"/ does /"7 does not include acquisition of
Membership in an association.  (If membership in an association is included,
attach a certification indicating that the primary purpose of membership is
to obtain direct benefits for EPA necessary to the accomplishment of its
functions or activities.)

Item 23:  This procurement £j is £7 ia not for Ie«8in9 of «°tor vehicles.
(If affirmative, attach certification per FAR 8.1102.)
Item 24:  This procurement /__/ is /_J is not to be funded from more than one
appropriation.  (If affirmative, see Chapter 9 of this manual.)
                                  Figure 2-1
                                 (Page  4 of  4)

-------
CONTRACTS MANAGEMENT MANUAL
                                                                  APPENDIX  F
                                                                  Page  1 of  4
                         PROCUREMENT REQUEST APPROVES
A.  Designated Office Approvals - Note that this matrix in Part A does not
    restate any approvals from Part 8.  Offices designated in Part A should be
    consulted prior to submission of requests for approval since authority may
    have been redelegated.  The Agency objective is to limit Procurement
    Request approvals strictly to those that are clearly required by proper
    delegations and official policies.
Item
 No.
   Item
Description
 Required
Local Approvals
    Required
Headquarters Approvals
      All purchases, regardless
      of value, for equipment,
      supplies or services.
      (Includes all itarns
      listed in the rest of
      Part A.)
                        Program Office
                        Approve Is (POA)
                        Pac-liti.es
                        Supixart Services
                        Division (FSSO)
                         jt Lii'iiv*.1.i..*'.;
                        Field <" 'tic** '. SFO)
                        to conrirm c:.iapli-
                        ance with property
                        regulations and to
                        screen for excels
                        property.  (Dele-
                        gations Manual f 1-4)
                              None
      Printing; duplication;
      composition
                      Offices designated in
                      Delegation # 1-5 in
                      Delegations Manual.
                                                                  None
      - Real property or any
        interest therein
      - Advertisements for
        acquisition of real
        property
                                      None
                                                      FSSD
                                               (Delegations Manual
                                                      f 1-4)
      Connercia1 U-drive
      credit cards
                         None
                              FSSD
                      (Delegations Manual
                              I 1-4)
      Facsimile equipment
                         None
                              FSSD
                      (Delegations Manual
                              t 1-4)
                                   Figure 2-2
                                 (Page 1 of 4)

-------
CONTRACTS MANAGEMENT MANUAL
                                     REQUEST APPROVALS
Item
 No.
         Item
      Description
   Required
 Local Approval
                                                             APPENDIX  F
                                                             Page 2 of 4
      Required
Headquarters Approvals
      Communications equipment
      utilizing the radio
      frequency spectrum
                                None
                               FSSD
                       (Delegations Manual
                               f 1-4)
      Watercraft over 25 feet
      or $15,000 or aircraft
      of any value
                                None
                               FSSD
                       (Delegations Manual
                               t 1-4)
  8   Purchase or lease/hire
      for 60 or more consecu-
      tive days of passenger
      vehicles and light doty
      tracks
                                Hone
                               FSSD
                       (Delegations Manual
                               t 1-4)
      Purchase or rental
      of copying machines
      and printing equipment
                                Nona
                               FSSD
                       (Delegations Manual
                               f 1-5)
 10
Repair and improve-
  it construction
FSSD or BFO
(See Delegations
Manual t 1-4)
          FSSD
  (For use of Building
  and Facilities funds)
 11   Equipment, service* for
      creation, organisation,
      maintenance and disposition
      of Agency records and files
      including micrographic
      services and systems
                             Limited offices as
                             designated in the
                             Delegations Manual
                             (see Delegation t 1-1)
                             See also Records
                             Management Manual.
                               None
 12
ADP equipment, software
imi 1 nttinnnrir and services,
including those related
to computer-related
micrographic systems,
word processing, time-
sharing, feasibility
studies and require-
   its analyse*
                                      None
                       Office of Information
                       Resources Management
                       (Delegations Manual
                               t 1-10)
                                  Figure 2-2
                                 (Page 2 of 4)

-------
CONTRACTS MANAGEMENT MANUAL
Item
 No.
   I tea
Description
PROCUREMENT RBgOBST APPROVAL

              Required
            Local Approvals
                                                             APPENDIX F
                                                             Page  3  of 4
      Required
Headquarters Approvals
 13   Paid advertising for
      recruitment of personnel
      in newspapers and trade
      journals of national or
      inter-regional circulation
                       Local personnel
                       office (Delega-
                       tions Manual
                       f 1-2)
                                        None
 14   Collecting identical
      information or statis-
      tical data from ten
      or more persons
                          None
                              Assistant Administrator
                              for Policy, Planning
                              and Evaluation.  (See
                              Delegations Manual
                              f 1-22)
 15   Protective services and
      equipment including guard
      protection security alarms,
      safes,  and monitoring and
      detection devices
                          None
                                        FSSD
                              (See Delegations Manual
                                        t 1-6)
                                  Figure 2-2
                                (Page 3 of 4)

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CONTRACTS MANAGEMENT MANUAL
      APPENDIX  F
      Page 4 of  4
                        PROCUREMENT RBQUKST APPROVALS
B.  Management: Approvals

    The following approvals apply to all procurement requests (PRs).
    (Incremental fundings are excluded.)  These approvals are in addition to
    those listed in A above.
                   Ite
    1.  Procurement Requests for
        management consulting services:

        (a) Small purchases
        (b) Other than snail purchases
         Approval
Program official at least one
organizational level above
initiating office and, when
award is to be made during
the fourth fiscal quarter, to
program official at least two
organizational levels above
initiating office.

Program official not below
level of Associate, Assistant
or Regional Administrator,
Inspector General, or General
Counsel.
    2.  Requirements not listed above
        which exceed the small purchase
        threshold.
Program Official designated by
the Associate, Assistant or
Regional Administrator,
Inspector General, or General
Counsel.
                                  Figure 2-2
                                 (Page 4 of 4)

      . GOVERNMENT PRINTING  OFFICE. 1985-461*221/24024

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