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Communications
A Roadmap for De
Marketing New Products and Tools
U.S. Environmental Protection Agency
Office of Wetlands, Oceans, and Watersheds (OWOW)
November 2007
/
COMMUNIS «• V" "
WATERSHED
management
nKstuMUKS Mis>s<» l'KS\smo\ . «*k
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7able of Contents1
Pages
Introduction and Purpose 3
Chapter One: OWOW Priorities and EPA's Strategic Plan 4
Chapter Two: Project Planning 5
A. Conduct a Needs Assessment 5
B. Involve Key People and Stakeholders 6
C. Define Your Goals, Objectives and Evaluation Criteria 7
D. Determine Your Target Audience 8
E. Define Your Message(s) 8
F. Apply Social Marketing Principles 9
Chapter Three: EPA Communications Procedures 10
A. Product Review for Print and Multi-Media Products 10
B. Product Review for Web Products 12
C. Formal Communications Plan
Chapter Four: Project Evaluation
Chapter Five: Project Delivery and Dissemination 16
Appendices
Appendix A OWOW Communications Team 23
Appendix B Stakeholder Evaluation Form 24
Appendix C Template for OW Communications Strategies 25
Appendix D Sample OW Communications Strategy 26
Appendix E Sample Print Form 27
Appendix F Template for EPA News Release 28
Appendix G Sample News Release Template 29
Appendix H Sample Media Event Communications Plan 30
Appendix I OW Electronic Lists and Newsletters 32
Appendix ] Sample Webcast Flyer 33
Appendix K Sample Fact Sheet 34
Appendix L Watershed Approach Definition 36
Appendix M List of Partner Federal Agencies and NGO's 39
Image of Lake Tahoe by Jon Paul
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This document outlines a strategy for staff to develop high quality fools and products.
The purpose is to ensure that tools and products developed by EPA's Office of Wetlands,
Oceans and Watersheds (OW0W) serve their intended audience, are marketed effectively
to internal and external audiences, and are useful in achieving measurable environmental
results. In addition, a driving force behind its creation was a larger goal to promote linkages
across OWOW arid Office1 of Water (OW) programs, leading to more5 consistent and inclusive
messages, along with synergy with our various partners, and more effective communication
with all of EPA's customers.
The; document was developed by OWOW's Policy and Communications Team with input by the
Cross-Office Communications Team. It is one of several products including a three-page fact
sheet and poster, which are available along with this document on the OWOW Intranet at: http://
intranetepa.gov/owow/. This document:
Provides a step-by-step guide to developing projects from concept to delivery
Offers useful tips, case study examples, and contact information within OWOW, the Office
of Water, and Office of Public Affairs
Walks users through EPA print and Web approval processes
Offers references for more information (Getting in Step, Social Marketing, etc.)
Includes the Watershed Approach definition approved by OWOW managers (Appendix L)
You will learn how to:
Get your project approved'by the Office of Water and Office of Public Affairs
Take advantage of a broad range of distribution mechanisms " .
: !¦ .\\ «i ifd \o;Mii.nh I h-linition
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fltmSRUfi
Hoxv does \four project fit hi with OIVOlV's priorities and
UWs Strategic Plan?
Y
ou have identified a new project or a need that your program office wants to address It
may be the result of a brainstorming session with your colleagues, a directive from your
supervisor, or perhaps personal idea. *"
You should first determine how your project fits in with OWOW'% .„„i fh« Wjicv's
overall mission and goals. The tool or product should tor v\«finj>lt, M|. t- DWOWs'
priorities as well as clean water goals outlined in th« ^r.i>. 4; 1 ,
giaiLhim).
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Identifying your project's connections to these goals can help garner support from managers it ill
levels and build long-term sustainabilitv. " J' * * 4
• Goal Two: Clean and Sale Wafer - Objective 2.2 (Protect Water Quality)
Sub Objective 2,2.1 Protect and Improve Water Quality on a Watershed basis, '
• Goal Four; Healthy Communities and Ecosystems
Sub Objective 4.3,1 Protect and Restore Ecosystctits
Example: The goal off he Watershed Plan Builder is to facilitate the development of
improve.water
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ih there a Need for if our I'rojeet?
Confine! a Needs Assessment
B
efore you commit federal monies, you should make sure that there is both a need as well as
widespread support for your product among EPA managers and key stakeholders. First, conduct
a .Needs Assessment,
A Needs Assessment includes: involving key people in the prefect; identifying your audiences and
their needs; and examining existing materials and products to- ensure gaps are addressed.
• Analyze your audience
• Contact key individuals and stakeholders
• Survey similar projects
See the list of contacts in Appendix. M or ask colleagues for names of industry experts who can help in
this initial screening. Also, check EPA's Web site and conduct a Google Search to see if there are similar
products already out there. There are a vast array of tools., data and knowledge-on the Web.
To'Build or Not to Build— That is the Question
Below are four principles that can help you take advan-
tage of a new Innovation you may have-discovered....
1. Begin with .in sis ot the opportunity.
2. Analv/e Hit" opportunity to see if people will ho in-
hTrsh-d in using thr innovation.
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in voire Keif People ami Sf if ktfuii tiers
Once you complete the Needs Assessment (assuming you decide to move forward), one of
the first steps is to involve key stakeholders and potential end-users. By reaching out, you
can gain expert advice, build a network to help with project development and delivery!
and potentially gain cost share support! At a minimum, you should involve representatives from
across OWOW arid OW, and ideally, include other EPA offices, Regions, other federal, state or
local agencies as well as your targeted audience.
This up-front coordination is very important: artd can help ensure that OWOW does not issue
contradictory policies, guidance documents, or outreach materials. People and organizations to
consider as formal or informal advisors or consultants:
• Other OWOW Divisions
• Other OW or EPA Regional Staff
• Your Target Audience (Watershed groups, state environmental agencies, local decision
makers, etc.)
• OWOW Communications Team members
• Other federal, state or local agencies
See the list in Appendix M for some potential organizations and federal agency partners or
advisors.
After the Storm Television "Program
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In developing After the Storm, a popular outreach video a- ¦
with The Weather Channel, a 'hrmti team &f OW experts fnmaai I
it-;t script ath! , toA-ye. < dWdV • i.'-vi it ,4-' *¦
» uhvkml ths Office of
i ;v/. r/Drinking.Water, Offiwof'M u tm-'uid Ihh ¦ *,
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hr . ( ' • , thj!.!- ¦< M 'Ml f
AAeo of the assembled iefimf-r ¦ ff ¦ - : ^ -—n
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Develop a Targeted Communications- Sly,itegy
Once you've identified how your project fits in the big picture,, you'll want to develop a
targeted communications strategy for your entire project from concept to delivery, allowing
for the opportunity to make periodic adjustments based on input from your end-users,
In developing this strategy, you should define your goals, objectives, evaluation criteria, target
audience(s), key messages, and delivery mechanisms. You should be sure to involve your target
audienee(s) early on and throughout the process to ©nsure that they have input and a stake.
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IVIift i>, Your Target Audience?
Once you've defined your goals and objectives,
you'll want to identify your target audience(s).
Who are you trying to reach or influence?
state water quality managers? Watershed groups?
Municipalities? The* general public? It's critical to involve
your targeted aitclienee(s) early on as you're developing
your product to gain their input and buy-in.
The messages you develop will need to be tailored for
each of the different segments you're? trying to reach.
It's important that you have a good understanding of
your target audience(s) as well as their communications
channels. How do they get their information? What
hlogs, newsletters or Web sites do they read? What
conferences or trainings do they attend? How your target
audience gets its information will help you develop,
format and distribute your message(s). It's also useful
to look at potential barriers and benefits as you examine
ways to market, distribute, and train practitioners.
Gefitir > Iti A Guide to Conducting
Wahr.lt>-,! i Mu-it. h • (ummiepti,
gov/vmiw'tti'', i'/(/<•< ,h n html) provides
guidance on target audiences, focus
groups, and message development.
The Watershed
now offer:
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Be sure
advanfc •
terrific .
What is Your Key Message?
Messages need to be clear and engaging, It's helpful to conduct or collect stakeholder resean f,
vow potential audience(s> and use the information to fine tune missws and determine
formats Remember the concept of "What's in it for twe?"^peu,.lo ..n- ir ually mobv.ifed In t i
them personally. Focus groups can be an effective tool to help trsi von. *nd mmr »
channels See box above for additional resources to'help you through these key steps.
State, Tribal, and Local Agencies
Examples of Targeted Messages
¦ i Water Oimlitu Msmxwrs - - -
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Apply Social A-hirketing Principles
More and more government agencies are employing social marketing principles to improve
agency performance and increase public satisfaction. The goal is to apply commercial market-
ing tools and techniques to engender citizen buy-in and support. Two recent Webcasts explain
how to design an effective social marketing campaign to influence positive public behavioral change(s).
Both Webcasts are available as archived seminars:
4» Influencing Behaviors Using Social Marketing with Charlie MacPherson, Tetra Tech Inc., and Christo-
pher Courier, formerly with the Chesapeake Bay Program (www.epa.gov/waiershedwehcasls) (June
2006)
4® Si}cial Marketing: A Tool for More Effective Stormmter Education ami Outreach Programs by Nancy
Lee of Social Marketing Services Inc. and Jack Wilbur of Utah Department of Agriculture and
Food (http://cfpub.epa.gov/npdes/outreach.
cfm?programJd=0&otype=l) (May 2(1)7)
Steps in the Planning Process
1. Anaylze the situation
Identify and select target markets
Determine campaign objectives and goals
Understand the target market's real and per-
u'ived benefits
Develop stratifies using 4P's iPmUucI, i'rite,
I'lricoand J'lomotinn} ti> oH-nome barrier*'; and
increase benohK
tVlerniiiu' an t-v jlution pl.in
Set budgets and titui fiittdme,.
Write nn implementation plan
Principle?, for Success
Use a sequential planning protean,
fake- advantage of' what's been done before
larget audiences most ready for action,
Promote Mfigh'. simple, doable behaviors.
Understand real arid pmeived barriers
Use all 4 P'n lo overcome barriers ytid high-
light heat'fits
I ind «i tangible object. or servkv to include.
Look tor a price that matters.
Make access convenient.
Practice effective message techniques:, .
Use media principles,
Energy Star Campaign — Successful
Branding and Message Development
Message; Ihf pun tuning
ENERGY S'lAfi pi.nluch, wu ian
save money mat holp puifa t the
mvmnment tit the mhic time.
Thanh; to promotion*' hu a tilt ~
tiv>, retailer, Mtlhv mtd other-.,
uolionol rcaigjiiUmi of the Eucr^u Star lubti ;pva>
from :t'ro to 27 /men! hi juxt itt
month* BiiiidiilUtHtrency> did
not hoppon ovor night. U took _ . ..
potion!, sti'Gifu muh'xeilii indus-
try partnerh, i artful program
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Product Review - Print and Multi-Media Pro jet" is
EPA's approval processes for outreach products can fake weeks, so
it's important: to factor this into your planning. All printed outreach
materials need to go through a review process called FROTRAC
(Product Review Online Tracking), a web-based application in which
you first enter information on-line about your product (i.e., Concept
Notification), followed by an electronic submission of a final draft.
Concept Notification—OWOW's Product Review Officer (Tomeka
Nelson) and the Office of Public Affairs (OPA) have up to 20
business days (1.0 clays each) to approve your Concept Notification.
Firm} Draft Product — OWOW (Tomeka Nelson) and f >PA have
up to 20 business days (10 clays each) to approve5 your final draft
product.
Requests may be made for expedited review for high priority products
(but not for poor planning). The PROTUAP process should be initiated
prior to drafting your product Key steps include:
1) Submit a Concept Notification (up to 20 business days)
This on-line notification includes basic information (project title, description,
format, estimated costs to print, audience(s), release date, etc.). To submit a
Concept, go to:
Who's Involved in Primf
Product Review:
Tomeka Nelson in PCk^i'i
(566-1291) approves ..
OWOW print and mui\, ¦
media products, SHak* ha:
Carter-Jenkins in OW
6385) is Tomeka's back.< - ¦¦¦¦
and approves documei - • U
Paula is out or unavaiWtt , •
Open "1'KUliiAC" in tin. ieti iiuigiji
Open "login (for submissions and approvals)" and enter your first
and last name and your Lotus Notes password
Open "Submit a Product"
Complete the form and "Submit."
You will be notified via email when your Concept Notification has been approved by OWOW and,
After you receive both notifications, you should begin drafting your product.
2) Apply for a Document Number tup to one week) . ¦ ¦ ¦
All outreach products (including ppnctR posters, motive puds ok,} must have an EPA publication
number. EPA's National Service C ititci for Environmental I'liMkatiom (\H TP) unfs the number
to track and disseminatedocumniR lo obtain an EPA document number, send Tomeka kelson thr
following information:
a. Working title: '
b. Type of pn iducl (report, fact sheet video, etc): - • •• • •. • • .• >•
c. Date (month ami ye.u) product is targeted for completion:" •
d. 1'iiiu.irv contact - : ¦ Phone number .
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Ti
.PA Coiminniiailio'i- I
3} Submit a Final Draft Document (up to 2(1 business days) Once your concept has been approved and
you have a final draft (with graphics and layout), you must submit a Final Draft Notification form in
FROTRAC. You do not have to fill out a new submission. Instead, open the approved concept form and
attach your final draft.
1. First, log in (see instructions above), select your office and
find your concept.
2. Click the triangle twistie next to your product's name and
select "Concept."
3. Click the1 "Create Draft" button in the upper right corner,
4. Complete the form and attach the draft product.
5. Click "Submit."
You will be notified via email when your final draft product has been EPA Publications
approved by OWOW and OFA. After you receive these notifications, begin
the print process. Before products are printed, the print shop requires a
sign-off by Shakeba Carter-Jenkins in. 0W. The final print package must
also include a sample of what's being printed arici a funding sheet with a
DCN/REQL screen See sample in Appendix E,
Incorporating Comments: Your final draft publication must be in
PRO IRAC for at least 20 days before you can move forward (i.e., if OPA
fails to respond, you may proceed). However, any comments you receive
must be addressed. If OPA has major concerns, Michael Scott works
directly with OW to resolve any issues on the language or design.
OPA's review of print and multimedia products encompasses: * 1 >.
• all aspects of writing, design and graphics (including conference displays and hand-
outs);
• production and technical matters, including quantities, com t-Mi mates ami distribution
plans; : .¦
• identifying issues relating to fact, policy, law, regulation .uni/or
The Policy and Impfrwihiffan Cuntc h>r C(>mntunh'iitimh I'mim f Dewlapim:;;! and Ajipmvul
describes in greater detail rtv print ,imi inuftt-iwdui development ,ind review process, http;//
www.epa.gov/produrtrtiV jow/guidt'/pr. voni jV'p hitnUcomm
Style and Grammar: {'FA ioflovvs the Al* 5ft//WwC which u»*i bo uccessod on the Iritrarit'f ,u
http://intranet,c?pa.giH'/prodiictiv\ Knv/gxudtVapvtyiobjjoK/indox.htmi. liV useful h> write into
contracts and work a riKjinrt'iwnl that rtiis AC ^hfliimok be followed tor all f-TA dot tnwiits.
EPA: Seal and Logo; loftit ni.iijun about the I PA ,md h»t*o f moludinp, logos tliwl vou can download)
available at http://n ww.i'pd.t»ov/pr«»diK*tri;vi«uvgiiidi,/stial^lo^»>/huU'\.hliiii.
Policy and TechnicalD«c«i»eiitit/l\)lIcy:ciociifitetils:aif not j$view^by..0PA,. They jfeappTCwei.::by;:.
EPA's Policy Office (Sandy Evalenko),'the Office of. General Counsel;: and1 the. Office oftoticy/'lconoiiiics
and. Innovations.. AU EPA.products must comply with Agency >idml,iNK it is that von •
meet with Tomeka Nelson prior to -initiatingmy new policy or-technical- iocumeitts, - i; ;¦;: ; y* y .; ':
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li PA Communication*
ProiiucI Rcrinv - l\W> Pttgi^
The Web is one of the Agency's most effective communications
tools, arid OWOW pages continue to rank among the most
popular (millions of hits monthly). However, I PA approval
processes for Web products can take several weeks, so it's important to
factor this into your project planning.
New Web Sites or Web-based Applications
Involve OW and OPA if you are developing a new Web tool or product that:
• Is a new set of Web pages (3 or more)
• Requires major revisions to an existing page?,
• Is high visibility (e.g.., will accompany a press announcement en* event), or
• Is a new Web application
Concepts for new pages and test sites need to be approved by OW's Web
Content Coordinator, Shakeba Carter-Jenkins. OW works closely with
Jeffrey Levy in OPA's Office of Web Communications in this review. These
Web sites must he posted on a test server and password protected until they
are formally approved for public roll-out. You should estimate at least four
weeks for OW and OPA review, and it may take longer depending cm the
complexity of the Web site.
w
OWOW Lead; KoJ
Peterson.
566-2656
Who's involved in Wetr
Site Review:
Office of Water :
Shakeba Carter-Jenkins'
564-6385
Office of Public Aflairs ¦
Jeffrey Levy
It's best to schedule a meeting with Shakeba Carter-Jenkins (OW) and Kol Peterson (include €y Kicld tor
new Web database applications) to go over the draft Web site and solicit comments as early as possible m tht
process. Shakeba will coordinate with OPA to review the final Web site. If it's determined that a niet-fmp mt
OPA is necessary, Shakeba will set it tip.
Minor Edits to Existing Web Sites {e.g., changing text, adding links, adding an image). First talk
with your division internet lead and/or Kol Peterson.
Requests to update existing OWOW Web sites should be submitted with precise, clear, step-by-step
instructions and sent electronically to: Group OWOW-Web#EPA. If you are not sure how to submit changes
or edits, check with your Division Internet lead, (see next page). •
#
~
«
Copy and paste text and URL from the existing Web page into an MS Word, document
Track or highlight changes, adding hyperlinks.
Send your revisions to your division internet lead. Changes will made within five l»usin»«v» »k,v »St
usually less. '
Or see this video tutorial at: htip://intranef.epa.gov/owow/Webjrut<»ridJ/tVol>., Futorialhtml, .
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Product Review - Web Pti^eb
Agency Web Standards
All EPA Web sites must comply with the Agency's Web standards and guidelines at: epa.gov/
W P h cr i i i r\ cv/e f ^ ti -•» *•/*$ r-.
standard look and feel
topical organization and design principles
writing style and information conveyed
Web design best practices and Web site usability
Important Tip; Make sure that your contractors are familiar with these requirements and be
sure1 to include them as part of your deliverables in your contract {i.e., work assignment).
j OWOW Internet Leads
( As soon as you formulate a concept for a new Web site (p„»rtsi ularly for a new database'or
i application), talk with your OWOW division internet representative. As of 2007, these people
I • Anne Weinberg, Alice Mayio or Don Waye (AWPD),
j* Susan Hitch or joe Hall (OCPD),
! • Chris Hunter or Rome! Nandi (WD) and/ or
| • Kol Peterson (OWOW) and Shakeba Carter Jenkins (OW).
Web Training
(m l sponsors frequent (and vent
useful) training for the HVK m-
chiding Writing> for the Web, Weh
C> £.3 J '
Standard",, lJfnin tngU4i etc. A list
ftf uftt timing clt}y*i>F vim be found til:
hit /•*: h mt ht\epti,gi i v f?rt nitn Iteemei
trnirtingnnder.html
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mmmmuwi
I :>nunl Communication Plans
The Agency requires a formal Communications Plan for all major products, initiatives
and activities (e.g., policy, guidance, regulations, strategies, Federal Register notices,
etc.). The primary purpose of this Communications Plan is to ensure the Agency 1 ,,
well thought-out strategy for conveying the intended message and that the appropriate j-eujde
(both inside and outside of the Agency) are advised or involved.
A draft Communications Plan should be prepared at least 90 days prior to the amu>.«». - -rsH i• t
or release of an action, and finalized at least 30' days prior to the announcement/ft ie.iv };< .'h
the draff: and final Comuriications Plan should be sent to Tomeka Nelson, Comm«mUvtf torts
Coordinator for OWOW, for review and signature. OWOW's Director Craig Hoof*•-1 i,"ts the
plans, which are distributed to key contacts in. OW, other AA-ships, and the Admi;»i -tutors Of-
fice (OCIR, OPA, etc).
Even though some products, initiatives and activities may not be; considered major, they may
still warrant a Communications Plan, Check with Tomeka to see whether your product or
activity requires a plan.
Appendix C includes the Communications Plan Template and Appendix D includes ,««
pie of a completed Communications Plan to use as a guide. This template can be dov, rd, *tHf
from. QINC and copied and pasted into an MS Word file. If you have any questions, fee! t>iv {-»
call Tomeka at 566-1291.
SCDUT
Scout is the Administrator's tracking system, for significant/high pi ioritx /biylt wi«!ft>iltt:y ac-
tions/projects, such as rules, regulations, guidance documents,
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Is if our product meefmg its intended goals
U
ser acceptance testing of the new product or tool should be
conducted with your targeted audience(s) while it is under
development and at the product's endpoint. The purpose is to:
• lest the tool or product in a real-life setting to make1 sure it meets the
goals of the application.
• Collect information for changes or enhancements, and
• Measure how well the tool or product helped accomplish the tasks for
which it was developed
This can be done at various endpoints, including for example, an alpha
release to internal EPA staff, a beta release to external audience members,
and/or pilot-scale case study with end-users, See Appendix B for a series
of stakeholder interviews conducted for the Watershed Plan Builder tool,
involving local watershed groups, state and Regional agency staff,
Measuring Success
A combination of indicators (e.g., counting the numbers of participants that
request the new tool or product, the number of watershed plans developed
and downloaded, participants that attend trainings, etc.) can be used to
measure success
Pilot-scale Case
Study
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lfitj lut'i os pn I
WotkJ.f, iround > wintry Reach Out to' ¦
STO':-' ' , ,'sers ' :
Lhirm;,i 2(>0b, (HVf)W's STORET k mm'keli a series, ¦
i>f»wlwga u-lib keii stakeholders, including v>faft,' :
regional and tribal water tjuality yroxnitn special ihtv,
water quality data ts winders, and information
ti'iii>wlii^tf iheae meeting j halted the
team fiituiiw the Jot mat for users to submit * hcmical,
ph^icul and ft-h twite dala to Hie SIX Hi I 7 Lhihi
Wnielum-e and ensure that the foruiift avid J meet the
needs of the user iimmutiihi.
i AIcttstmiiy /\V.M///.*. ¦
, t,. H\ V-. c.tH'ioVii;nedi'kr<-p--,
j on tl;«•* jiumtvf i'i VWhi.e-.; . |
! p,u ij. tp.ilils .CkI ilh.lts Ws-dKi* k ti-.iiU a i 1
r i-jtiC-aioiirHiu't- hi. the cOiU'liKMni <"•! tvis !i «4'OWWT3
M ^ j":.:;:. !¦ iHi
p.v,;. -s"r =1
J h«'-munK'f *»f u-«i'i'fshed plan-- d<»v<.-l< >o«*d •
U'-ifiii tii'.' WtiSii'f-,:«%! j-Mon huildi-i' tiff- heme ;
lr.ii.l-.r-O, hi -.0< I I f Jiiii ( A\\ I'I J)-
! i ¦> ir.u kme, tli-.- number u> VWb down = n,uh- Hm
I the I Mortal l. >i;rieach loolh. ».v.
-------
Communications plans should be implemented using a phased approach, targeting internal EPA
audiences first so that they can then help educate the external audiences. However, in many cases the
external audiences could be targeted simultaneously, as opposed to sequentially.
Internal Communications
It is important to conduct extensive outreach internally among EPA managers and staff to get buy-in and to
engage them to promote the tool within their program offices as well as to external offices, EPA managers and
staff are a critical target audience for several reasons;
• Senior managers need to be made aware of the product or tool to help market it when they speak at
conferences or talk to partners. They can also help institutionalize the tool or product and ensure that
funds continue to be available to support its maintenance or reproduction.
• EPA staff at the Headquarters and regional level serve as the Agency's primary spokespeople. it is
important for them to understand the key features of the tool or product and support its utility.
• EPA staff in the regional offices, particularly regional communications directors and OWOW Program
Coordinators, routinely -work with environmental agencies and other local stakeholders, so they are in an
excellent position to promote the tool or product.
• Primary audiences that can be targeted within EPA include the following:
• OWOW managers and staff
• OW managers and staff
• Other EPA headquarter offices, including the Office of Environmental Information (OEI), and the
Office of Research and Development (ORD), Office of Congressional and Intergovernmental Relations '
(OCIR)
• EPA Regional offices and other Offices (e.g., Great Lakes Office)
• Regional Communications Directors
OIVOU ami OU Stuff
: • 1
i ¦¦ ¦•¦¦¦¦¦. i
OWC >IV shift meetings, All hands mcottm;.N, Watershed Manager's. MeHiny.s. and Wafer
Management Division Director Meetings, hold hi annually. offer opportunities to m»vrk4- ;
and demonstrate new tools ot products, i
-------
Chapter Five: Project Delivery
I
External c *.mmunicaticms
Extensive outreach with audiences outside of EPA should be conducted to promote your
product's availability, track how different audiences are using the tool or product, and help
practitioners use the tool or product effectively. This outreach can also help refine the tool or
product— to make sure it meets intended goals. You should reach out to all your key stakeholders
(e.g., federal agencies, state agencies, counties, local officials, watershed groups, service providers
organizations, etc.). These audiences may vary and may serve either as end-users or trainers. Or, in
some cases, they may offer to help with product dissemination, marketing or cost sharing.
State, Tribal, and Local Environmental Agencies
Much of OWOW's work is done in partnership with stakeholders at the state, tribal, and local levels,
1 bese stakeholders provide various skill sets needed for watershed management such as data sets,
technical expertise, and funding support. State environmental agencies also are often a primary
resource for watershed organizations so that it is essential that they are aware of the tool or product
and its utility. If a state or other partners want to build on or enhance the tool or make it more
localized, these issues should be discussed at the outset.
Watershed Organizations
Watershed organizations may be targeted as both end-users for the tool or product as well as
potential resource partners that can help promote the availability and use of the tool or product
These local organizations and other user groups can also be instrumental in ust»i auepUiiue testing
(See Appendix M). (An on-line listing of watershed groups can be found m - « »>f »;,n
Watershed Service Providers
Organizations like the Center for Watershed Protection, Kivn Network Eastt-m Regional Coal
Round table, the Southeast Watershed Forum and other nun-prnfiH ifwl provule education and
training to watershed groups can be ,i powerful ally in disseminating your product-or tool and
offering training for users. See the Targeted Watershed Grants capacity building web site for a list of
some of these organizations or see Appendix M «•'» v
^¦
-------
Other Federal Agencies/Academia
There are several federal agencies that are actively involved with OWOW in watershed
management activities. See Appendix J for a list of some contacts. You may want to conduct
a formal meeting or training with key federal partners. In addition, many universities are also
involved in watershed management and serve as technical experts on watershed committees. You may
want to contact them so that they are aware of the tool and can help promote it,
Members of Congress and other Elected Officials
Depending on the product, it may be appropriate to conduct outreach to Members of Congress
and other elected officials. For example, OWOW has conducted targeted Earth Day mailings with
watershed success stories, OWOW staff should work closely with OW, OWOW Communications
Teams, and Office of Congressional and Intergovernmental Affairs on targeted outreach to the House
and Senate, (Mailing labels for Members of Congress can be downloaded at: wwwJiouse.gov; www.
senate.gov)
State Nonpoint Source, TMDL, Monitoring, National I stuary Program Coordinators
Each OWOW program, office maintains mailing lists for their respective regional and state program
contacts. Work with your colleagues and/or your Communications Team representative to be sure to
tap into these networks.
Local and non-governmental organizations
OWOW works with abroad range of local government and Non-Governmental Organizations
(NGOs) partners, including, for example:
• Association of State Wetlands Managers
• Association of National Estuary Programs
• Nonpoint Source Education for Municipal Employees (MEMO),
• National Association of Counties
• Association of State and Interstate Water Pollution Control Administrators
(ASIWPCA)
• Council of State Governments,
• Sink? water agencies, and others
All these organizations and other stakeholders can advise their members on the intent arid purpose of
your tool or product. You may want to consider presenting at one of their cot tie re tires and/or offering
hands-on training. See the list in Appendix M for some key contacts.
-------
When developing your product, consider the many ways to reach your targeted audience(s). New,
cutting-edge technologies and Web applications are
available, so be sure to explore as many options as
possible. OWOW's Communications Team can help, so be? sure to
solicit their input and advice. See Appendix A,
EPA's Web site: EPA's Web site is one of the Agency's most
visible and effective outreach tools. Think creatively on
how to maximize use of the Web (see pages 12-13 for Web
procedures). When your product or tool is ready to be
:rel>'«isrd. post an announcement on OWOW's homepage
ej2 , • , OW'shomepageepa.gov/ow and EPA's
homepage ' i jo v. (Contact; Kol Peterson). Web Links: Ask
other agencies and partners to provide hot links to increase
exposure of your Web site.
Live Training and Face-to Facr Meetings: A basic
presentation can be developed umu»> PowerPoint to educate
and train EPA managers, other feM staff, as well as external kPA h""'
audiences, 1 he presentation should include speaker notes to
make it easy for other HQ or Regional staff to make follow-
up presentations or to incorporate slides into their own
speeches (For Internet-based tools, the presentation could incorporate elements of screen capture video
technologies to demonstrate hom' to navigate the site).
Meetings and Conferences: OW's on-line calendai .» u.ey-.. ,•. '« • t .in be useful in identifying
key meetings, conferences and workshops for re.u hiny Ltryrt .tttdtencro,), Also consider OWOW staff
meetings, Watershed Manager's Meetings, and iY.ttet Management Dn t--.itm Director Meetings, held bi- j
annually, to market and demonstrate new tools or prodin ts. ft .ontact; Inmeka Nelson), j
Brown Bag Seminars, Brown Bags can be n verv rfhvltu- vehk lv h»r re.i< lung small, targeted .mdierices, j
including OWOW, DW, and other EPA offices. . . I
,• ( j \ / '
Ar^roufvccmwntfi on £P* Horn*?*#*
A
-------
J&
OWOW's Communications Team hosts monthly Internet-based Webcasts on.
timely watershed topics, including seminars on new EPA tools. These Webcasts, which routinely draw
hundreds < >1 participants from around the country, are archived, so that they are available 24-7. www.
' • zov/ ' if ^hedwebcasts.These seminars can be an effective vehicle for training practitioners without
having to ^yutd travel dollars. (Contacts; Anne Weinberg and. Patty
Scott)
(jwys'v
" ' ' • ;;.com) makes live Internet
seminars easy to conduct for mleituil .»* well as external audiences.
The program allows participants to conduct collaborative, on-line
meetings (including the ability to share desktops) and demonstrate
live Internet sites or power point presentations, (gotomeeting.com)
(Contact: Kol Peterson)
?os: Web tutorials, like the one developed for
Wati'r Headlines
Water Headlines goes out week-
ly to more than 15,000 subscrib-
ers across the country. To get
your announcement included,
simply send an. email to Shake-
ba-Carter Jenkins by COB on
Thursdays. Be sure to include a
URL and contact name in your
wrtie-up.
OW sponsors several other
Thanks to high speed I f°Pula/ "lee-
, . ... . . , .. , . . ° r tronic forums, bee Appendix I.
Internet, email announcements in newsletters and electronic « r r
forums/liservs cart reach thousands across the globe within minutes
Be sure to include a brief description of your product or tool, a
URL, and an EPA contact person. See Appendix 1 for a list of electronic forums and newsletters.
Enviromapper (http://epa.gov/waters/enviromapper/envmap_med.
htm), can explain how to use a new Web-based product or tool
including step-by-step instructions and screen captures.
EPA Media Releases: EPA media releases go out to 14,000 subscribers, including major media outlets.
OWOW staff should work closely with Shawna Bergman/Shakeba Carter-Jenkins (OW) (who coordinate
with Dale Kemery in the Office of Public Affairs). This should be done several weeks in advance of your
project release date. Note that all press releases must have an EPA URL with, up-to-date information,
and all new Web pages must be cleared through OW and OPA. (see p<»ges 12-13 for Web procedures or
visit: www.epa.gov/productreview I. A media release template is provided in .Appendix F.
Media Events; A. media event involving the EPA Administrator, Deputy or the Assistant Administrator
for Water may be appropriate to gain increased press and visibility. OW's Communications Office
(Shawna Bergman) can help provide ideas, (See Appendix H for a sample cormmtnicaiton? pictn
for a media event for the I ly f xm Impart I Jevetopment opening involving Assist,mi Administrator
Ben Grumbles). Events involving Members of C one/ess axe another option and should b»» tiosdy
coordinated through OC1R.
-------
c
Mutli-media, such as DVDs, VHS tapes and CD-ROMs
can. provide very effective formats to reach key audiences. After the Storm, a television
special co-produced by EPA and The Weather Channel available in VHS and DVD,
continues to be one of OWOW's hottest selling items. The Watershed Academy Web
CD-ROM.' is also very popular.
Targeted Mailings; Each OWOW program office maintains mailing lists for its respective regional and state
program contacts. Work with your colleagues and/or your Communications Team representative1 to tap into
these networks.
EPA Watershed Tools Training: OWOW's Communications Team has developed a. training course called Keyl
EPA Internet limb for Watershed Management. Several slides could be inserted into this presentation to educate
practitioners on new tools and products. The team is offering this course to EPA managers, regional staff,
watershed groups, and watershed service providers. (Contact Anne Weinberg in AWFD or Patty Scott' in
PCRMS)
Training: A Web-based training module %,tit a ho be developed and made
available as part of the popular Watershed Academy Web Site . " ¦ "i-j 1 *»u train). The Academy also)
hosts live trainings, and new course-- can be added depending on available lundmg. (Contact
Anne Weinberg)
*
Special Pi on tot itmal Itetrtg Fun and clever promotional i turns fde magnets,
posters, rrion-.f pads bookmarks and lutein"-1 (artK can be used lo ntaiket
and advertise products arid tools, 1 ho J on impact 1 levvlopmcnt
macoinvertebrate key chain. World Water Monitoring P«»v magnet, arid National
Estuary Program posters are some gtuai examples!
IXich.lI£s/|jef Sheets: A c«4oi fid hr<«'huie or lwo-pae,e fact sheet ran'be useful in highlighting key tea tines [
and product capabilities and doscribini; how the tool or product t.an imvt«lean water g<>ak (hose can In* |
easily distributed email to I.PA water program t oordinalors and at ir»e«:tirn>> and workdn >pt> c*m\vi¥>d b\(
state/federal agencies and c»tin*r »»i,y.iiii/.ifion.s and posted on the Web Mle, Sot; sample Wel»etyicv < enh>f foi l;itvir«ni|ient.d PiildiCfiiiom (NSCl.l'I H'A hot and, !
Clear!ngli P>e mho den yotit pioduefs are available from I PA's Publications Clearinghouse m !
Clrn inuati; EPA YVatet Resoim »• C entet i 1st floor of FPA West); ,iru! other OW hotJines. Consider brietui^ tlnj
outroat h staff on new products ami t< »ok. 1
luferatHve, external Web Sites:. < .onstder takine, advantage ol new fntoraitiu\ external
Web ?.it (\ouUibe, bloe^mg, flu kt, wikipedu,) ahoo »fo»ps, j'oogfe map mashups eti
-------
Communications Channels and Vehicles
Broadcast
• Television
• Radio
Print
• Newspaper Stories and Op-eds
• Magazine
• Ads on the Internet/Web site
• Ads on the back of tickets and receipts
• Ads at theaters
Outdoor/Out of Home
• Billboards
• Busboards
• Bus Shelter displays
• Subways
• Taxis
• Sports Events
• Kiosks
• Airport billboards and signage
• Highway signs (Adopt-A-Highway)
• Schools
„. Special Events
Signage r
• Road Signs • Community Meetings
• Interpretive Signs and Displays • Congressional Tours
Press Conferenes
Printed Materials
• Brochures
• Newsletters
• Flyers
Special Promotional
• Bar coasters and napkins •
• Buttons •
• Temportary Tatoos •
• Stickers •
• Fortune cookies •
• T-Shirts •
• Date Planners •
• Posters •
• Doorhangers
Personal Communications Channels
• Face to face meetings Word of mouth
• Workshops, seminars and training sessions
Internet
• Web Sites
• Webcasts/Webinars
• Listservs, Electronic Newsletters
• Google Earth
• U Tube Popular Media
• Public Art • Celebrity testimonials
• Song • Playing cards
• Scripts in movies, television or radio programs
Adapted from : Social Marketing, Improving the Quality of Life, Kolter, Roberto, Lee Sage 2OQ0
Items
Key Chains
Magnets
Posters
Mouse Pads
Mascots
Bookmarks
Pens and Pencils
Mugs
-------
Appendix A OWOW Communications Team
OWOW's Cross Office Communications Team can assist with the development and
implementation of Communication Plans, PROTRAC and Web Approvals. The team members:
• Distribute OWOW materials to conferences and events;
• Organize brown bags for OWOW and other EPA staff;
• Develop and manage OWOW banners and exhibits;
• Maintain the OW/OWOW calendar;
• Post announcements on OWOW's Homepage and help with announcements on EPA and
OW Home pages
• Provide leadership and guidance on Web sites and Agency Web site procedures;
• Play an oversight role in PROTRAC (i.e., approval of print and multi-media products)
• Conduct live EPA Watershed Internet Tools Training; and
• Host monthly Webcasts
Team Leads: Anne Weinberg (AWPD) and Patty Scott (PCRMS)
Anne Weinberg
AWPD
Patty Scott
PCRMS
John McShane,
OCPD
Meghan Klasic,
ORISE fellow
Tomeka Nelson,
PCRMS, Protrac
SCOUT, Communication
Strategies
r Kathleen
Kutchenreuter
WD
Mindy Eisenberg
Immediate Office
Internet Leads
Kol Peterson
OWOW Lead
Anne Weinberg
AWPD
Chris Hunter, WD
Romell Nandi
WD
Susan Hitch
OCPD
Joe Hall
OCPD
Don Waye
AWPD
Alice Mayio
AWPD
23
-------
Appendix B Stakeholder Interviews
Summary of Stakeholder Interviews to Solicit Input
on the Watershed Plan Builder Tool
A series of interviews were conducted with staff from EPA, state, and local watershed organizations to
solicit their input on the draft Watershed Plan Development Tool.
Interview participants
The participants for the stakeholder interviews were selected based on attempting to get broad geographic
coverage as well as representation from various EPA water program areas. The following interviews were
conducted:
Peter Monahan USEPA Region 8, Nonpoint Source Control Program
Torn Davenport USEPA Region 5, Nonpoint Source Control Program
Paul Thomas USEPA Region 5, Watershed
Bill Cox USEPA Region 4, Watershed Protection Program
Kate Rao, USEPA Region 9, Sourcewater Protection Program
Marguerita Pryor USEPA Region 1, National Estuary Program (note: conducted by EPA staff so results
are not included in this summary).
Amy Walkenbach NPS Unit Manager, Illinois EPA
Eric Oliver Watershed Specialist, IDEM
Jennifer Campagnini Watershed Specialist, DNREC
Kay Cook, Chairman Minnesota Lakes Association
Christine Livingston Save the Dunes, Michigan
• How is your program involved in watershed management activities?
• How do you interact with other EPA Regional water programs? (EPA only)
• What challenges do you face in coordinating with other EPA programs? (EPA only)
• What other agencies/organizations do you work with?
• What do you feel are the greatest challenges for watershed groups developing and implementing
watershed plans?
After Reviewing the Plan Builder
• Overall comments on the Plan Builder.
• What do you think are the most useful components of the Plan Builder?
• What do you think are the greatest limitations to the Plan Builder?
• Do you have any recommendations that will make this tool more useful?
• Is there additional staff that you think could provide substantive input on this project? (if yes, please
list names and phone numbers)
24
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Appendix C Template for OW Communications Strategies
Office of Water Communications Strategy
Title:
Importance/Visibility: High (President, Vice President, Administrator Announcement)
Medium (Assistant Administrator Announcement)
Low (Office Director Level Release)
Projected Announcement Date:
1. ACTION:
2. MESSAGE:
3. ANTICIPATED REACTION:
4. AUDIENCE/ INTENDED RECIPIENTS OF ACTION:
9 Scientific Community 9 Environmental Groups 9
9 Regulated Industry 9 Adult Public 9
9 State and local government 9 Health Care Providers 9
9 Other:
Indian Tribes
Children
Teachers
5. BACKGROUND:
PRODUCTS ASSOCIATED WITH THIS ACTION:
9 Federal Register Notice 9 Program Document 9 Fact Sheet
9 Letter to Interested Parties 9 Memo to Regions/States 9 Brochure
9 New Web Site/ Database 9 Talking Points/ Qs&As 9 Press Release/Desk
9 Other Statement
7. OVERALL PRODUCT RELEASE/DISTRIBUTION STRATEGY:
8. PRODUCT DISTRIBUTION/ACTION NOTIFICATION PLAN:
Recipient/ Whom to
Notify
Material
(include
number of
copies)
Who will
Notify
(name and
office)
When
(at signature,
press release,
conference. etc i
Method of
Delivery
(mail, fax, e-mail,
phone rail etc.)
Congressional Notification
-------
State Notifications
Local Government
and Interest Group
Notification
Regional Office
Notification
Internal /Inter-Agency
Notification
OW Resource Center
25 copies
OWOW
Upon release
Hand-carry
Website
Electronic (1)
FR Notice,
Fart Sheet
OWOW
upon release
ftp
9. KEY TECHNICAL CONTACTS:
10. COMMUNICATIONS CONTACTS:
Shawna Bergman, Director for Communications, OW
Shakeba Carter-Jenkins, OW
Dale Kemery, Press Office (OPA)
Amy Dewey, External Affairs (OCEMR)
Tom Dickerson, Congressional Affairs (OCIR)
Mark Flory, Intergovernmental Affairs (OCIR)
11. STRATEGY APPROVED BY PROGRAM:
Paula Peterson, Communications Coordinator Date
owow
(202) 564-3641
(202) 564-6385
(202) 564-7839
(202) 564-7816
(202) 564-3638
(202)564-3643
Craig E. Hooks, Director
Office of Wetlands, Oceans and Watersheds
Date
-------
Appendix D Sample Office of Water Communications Str,ateg
-------
EPA is for the first time displaying state-reported assessment information on the web via this National Assessment
Database. This 2002 Database summarizes electronic information submitted by the states to EPA for the 2002
reporting cycle. Users can view national and statewide data, and also, where available, click within the database
to see information on individual watersheds and waterbodies. It is EPA's first-ever interactive, web-based
summary of state-reported water quality assessments and reflects a shift in reporting resulting from EPA's
Integrated Reporting Guidance, issued in 2001.
This database was the subject of a Freedom of Information Act Request from the National Resources Defense
Council and allied environmental groups in September-October 2004, and at that time EPA released state water
quality reports and Regional analyses of state data; EPA did NOT release the information contained in this
database (the database was undergoing review and revision, both internally and by the states). This database was
initially released in partial format (32 states only, and no national roll-up of information) on February 11, 2005
There was little interest evident from the press and the public in the initial release.
6. PRODUCTS ASSOCIATED WITH THIS ACTION:
Federal Register Notice Program Document x Fact Sheet
Letter to Interested Parties Memo to Regions/ States Brochure
x New Web Site/ Database x Talking Points/ Qs&As x Press Release/Desk
Other Statement
7. OVERALL PRODUCT RELEASE/DISTRIBUTION STRATEGY:
The primary product is a website containing both state data that can be clicked down to a watershed or waterbodv
level and National summary statistics. The website was released in partial format (no national statistics) in February
with OPA clearance. It will be posted with its national summary statistics once EPA Regions, states, and other
partners (e.g. ASIWPCA) have been notified. Associated products will be a fact sheet, which will also be posted on
the website and will also be available in hard copy for press and others, and Q's and A's and a desk statement for the
press office/A A's office/EPA contacts.
8. PRODUCT DISTRIBUTION/ACTION NOTIFICATION PLAN:
Recipient/ Whom to Notify
Material
Who will Notify
(name and office)
When
(at signature,
press release,
conference, etc.)
Method oi
Delivery
(mail, fax, e-mail,
phone call etc.)
Slate water quality agencies,
ASIWPCA. ECOS
URL
information,
fact sheet
OWOW
Upon OW
clearance
e-mail
Other federal agencies IJSGS.
NOAA. USD a" USDOI
URL
information,
fact sheet
OWOW
Upon release
e-mail
EPA Regions
URL
information,
fact Sheet
OWOW
Upon OW
clearance
e-mail —
Water Resource Center
fact sheet, URL
information
OWOW
Upon release
Hand-carry fact sheet
Environmental groups - NRDC,
American Rivers. Sierra Club,
Earthjustice, National Audubon
Society
URL
information,
fact sheet
OWOW
Upon release
e-mail
-------
8. PRODUCT DISTRIBUTION/ ACTION NOTIFICATION PLAN:
Recipient/ Whom to
Notify
Material
Who will Notify
(name and office)
When
(at signature,
press release,
conference, etc.)
Method of
Delivery
(mail, fax, e-mail,
phone call etc.)
Stale water quality
agencies, ASIWPCA,
ECOS
URL
information,
fact sheet
OWOW
Upon OW
clearance
e-mail
Other federal agencies
USGS, NOAA. USDA,
USDOI
URL
information,
fad sheet
OWOW
Upon release
e-mail
EPA Regions
URL
information,
fact Sheet
OWOW
Upon OW
clearance
e-mail
Water Resource Center
fact sheet. URL
information
OWOW
Upon release
hand-carry tact sheet
Environmental groups
- NRDC,
American Rivers, Sierra
Club, Earthjustice.
National Audubon
Society
URL
information,
fact sheet
OWOW
Upon release
e-mail
9. KEY TECHNICAL CONTACTS:
Peter Grevatt, Chief, Monitoring Branch (OWOW/AWPD)
Cary McElhinnoy (USEPA Region 5)
Alice Mayio (OWOW/AWPD)
Joan Warren (OWOW/AWPD)
10. COMMUNICATIONS CONTACTS:
Shawna Bergman, Communications Contact (OW)
Stacie Keller, Press Officer (OPA)
Amy Dewey, External Affairs (OPA)
Tom Dickerson, Congressional Affairs (OCA)
Mark Flory, Intergovernmental Affairs (OCIR)
11. STRATEGY APPROVED BY PROGRAM:
Paula Peterson, OWOW Date
Communications Coordinator
Director Date
Office of Wetlands, Oceans and Watersheds
(202) 566-1925
(312) 886-4313
(202)566-1184
(202) 566-1215
(202) 564-0389
(202) 564-7338
(202) 564-7816
(202) 564-3638
(202) 564-3643
27
-------
Appendix E Sampe Print Form (available on E-Forms)
•US GPO 1WT-M2-7S3/SQ0SB
United Stoles Environmental Protection Agency
PRINTING, DISTRIBUTION, AND INVENTORY wrm contmlnum9EB
"W«ucMns on ravena Pnni naaitv and limb lo ef)sun all em ~/~
Mail Code AA/RAship
>3 ^ OWjl U*>\
[ 6- Length ^ ^
I 8. Issuance
Sirwtial ~ Periodical— Frequency will be_
issues per.
~ Reprint— Date test primed
O Revision ot existing product— Title;
19. Source O Public Information Center
~ Program ®NCEPI—Cincinnati
~ Other (speclty-3B) ~ National Technical Information Service
Number
~ Personal
10. Audience(s) O Personal ~ Students/Teachers
.Srlnterest Groups J2^6ovemmentat ~ Business A Industry
n ""— - jyScieniltic/Technteal
—. ,-r f f
11. Catalog Description (narrative ot topics covered and points made)
"TKis $u.\myrxxn ^\U-e ^ STrtVSrffAl
-flu: \>\'»aoe CAWAA*S ^AkAvll^ Signature:
35. Additional Apprpval ( I
rfnfc
J^.U-
aTJiwMWypo«;rt-f5C._ocp* _ - - -n ,^,'n m—T n mm wv ~ ¦ .a jcb«i _
OR. Exempt due to: D<1000 ~<6monthsO 9 ~~ 7~"" . .
j 38. Comments & Special HMW ,-l, Prt^-tU Mc~ W*) ^
^ j>
-------
Appendix F
Templates for EPA Media Releases
AGENCY PLANNING DOCUMENT -- INTERNAL USE ONLY
Background on a News Release:
News releases are news announcements of significance requiring detailed explanation or
information. This replaces what was known as the "Press Release." (Please note: "Press"
does not capture broadcast, web, other media and other readers we have these days. "Media"
may also cause confusion as EPA uses the term to encompass physical environments.)
Typically, the news release is intended for the general public while the news brief, a more
condensed version of a news release (which does not include a quote), targets a more
specialized audience.
Suggested Format and Content of a News Release:
FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin, just
under the EPA letterhead. Every letter should be capitalized.
Dateline: This should be the city your press release is issued from and the date you are
mailing your release.
Headline: Skip two lines after the Contact information and use a boldface type.
Contact Information: Skip a line or two after release statement and list the name, title,
telephone and fax numbers of EPA's press officer as well as technical expert.
Lead Paragraph: The first paragraph should grasp the reader's attention and contain the
relevant information to your message such as the five W's (who, what, when, where, why).
Second Paragraph: Typically this paragraph includes a quote by Benjamin H. Grumbles,
assistant administrator for water. (Please note: In a quote, when title follows a person's name,
it is always in lower case.)
Text: The main body of your press release should fully develop the message. Each paragraph
is typically two sentences in length. Bulleted information can be included.
Recap: At the bottom you can list the relevant URL information.
28
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Appendix G Sample EPA Media Release
Sample EPA Media Release
FOR IMMEDIATE RELEASE:
USDA and EPA Sign Water Quality Credit Trading Agreement,
Agreement Offers Farmers and Ranchers Market-based Incentives To
Improve Water Quality
Release date: 10/13/2006
Contact Information: EPA Contact: Dale Kemery (202) 564-4355 / kemery.dale(<"epa.gov USDA
Contact: Peter Fullerton (202) 720-1163
(Washington, D.C. - Oct. 13,2006) USDA Natural Resources and Environment Under Secretary
Mark Rey and Benjamin Grumbles, Assistant Administrator of the U.S. Environmental Protection
Agency's Office of Water, today signed a partnership agreement to establish and promote water
quality credit trading markets through cooperative conservation. The agreement features a pilot
project within the Chesapeake Bay basin to showcase the effectiveness of environmental markets.
"Water quality credit trading is a flexible, cost-effective approach for implementing conservation
practices that reduce runoff, help producers meet water quality standards, and pursue water
quality improvement goals in watersheds," Rey said. "We believe that voluntary, incentive based
approaches are the most effective way to achieve sound resource management and conservation
on private lands."
"Trading for upgrading water quality is the wave of the future," said Grumbles. "We are
committed to giving good stewards credit and partnering with agriculture to accelerate
restoration and protection. This agreement is a big step forward."
Water quality credit trading uses a market-based approach that offers incentives to farmers and
ranchers who implement conservation practices that improve water quality. While reducing
pollution, they can earn credits they can trade with industrial or municipal facilities that are
required by the Clean Water Act and other laws to reduce the amounts of pollution in wastewater
Allowing the market to determine the price per credit by using the principle of supply and
demand offers incentives that generate interests among a greater number of participants, which
will expand conservation practices to more acres of agricultural lands. Private sector water quality
markets complement existing federally supported conservation efforts by creating additional
revenue streams for water quality improvement.
More information on the market based approach and the NRCS strategic plan: http://wyyw.nrrc
usda.gov/about/strategicplan/
Water Quality Trading Agreement and more information about water quality trading: http://ww^
epa.gov/waterqualitytrading
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Appendix H Sample Event Communications Plan
May 30, 2007
Communication Plan for Dedication of
Ariel Rios South Courtyard Green Infrastructure/
Low Impact Development (LID) Project
on June 4th, 1:00 - 2:00 pm
Dedication to celebrate completion of the Ariel Rios South
Courtyard Green Infrastructure/Low Impact Development (LID) Project at EPA HQ.
Stephen Johnson, EPA Administrator, as well as other senior managers will participate in
the dedication.
What
Agenda
12:45pm ALL speakers meet in Administrators' 3rd floor reception area
12:55pm Speakers will be escorted to the South Courtyard for the Dedication
1:00pm Luis A. Luna gives welcoming remarks & introduces Stephen L.Johnson
1:03pm Stephen L. Johnson,, EPA Administrator, delivers remarks
1:14pm Luis A. Luna delivers remarks
l:'19pm Benjamin H. Grumbles delivers remarks.
1:25pm Annie "Ann" W. Everett, Acting Regional Administrator for the National
Capital Region, General Services Administration (GSA) delivers remarks
1:30pm Demonstration of LID practices - Photo opportunity (Each of the
senior officials will put a cup of water on the pervious concrete to
demonstrate the water infiltrates.)
1:32pm Luis A. Luna, provides closing remarks and thanks everyone
1:33pm Q & A Begins
After the formal ceremony, EPA/GSA staff involved in the LID project will be available to answer
questions and demonstrate effectiveness of various practices (buckets of water will be used to simply
demonstrate the effectiveness of the practices e.g., pervious concrete, permeable pavers, etc. An
educational tabletop display on Low Impact Development Practices will also be in the Courtyard, along
with a poster showing the LID and other practices in the Courtyard. And a new flyer called "Stormwater
Management at EPA Headquarters" will be available for attendees as well as a listing of the plantings
used in the Courtyard.
1:40pm Q & A Concludes
When: Mon. June 4, 2007
Formal dedication at 1:00 pm - 2:00pm
Alternate rain date:
Where: EPA HQ - South Courtyard at Ariel Rios South
EPA Staff with IDs would be able to get into the Courtyard
through Ariel Rios South (When you are in the lobby of ARS
facing the elevators, turn right and walk down the 1200 corridor to the end
Non-EPA guests will also enter the Courtyard from ARS Bldg. at 1200 Penn. Ave., which
is located right near the exit at the Federal Triangle Metro Stop. Once visitors are out the
Metro and have gone up the escalators, they will need to turn left and that will be the Ariel
Rios South Building. EPA staff will be at the entrance to our visitors through Security and
to escort them to the Courtyard.
3G — ¦
-------
Anne Weinberg provides a list of non-EPA invitees to Ernie Howe, Jason Brushta and Walter Lancaster so
they can give a list to the security guards and allow them into the Courtyard.
Why: Showcase exciting new Green Infrastructure/LID practices constructed in the Ariel Rios South
Courtyard at EPA HQ.
Key items needed BEFORE this event:
1. Talking points/briefings for;
— Steve Johnson
-- Ben Grumbles
— Luis Luna
-- Annie "Ann" Everett
2. List of invitees for the June 4lh 1:00pm to 2:00pm dedication. Space in the Courtyard is limited. So
invitees should be limited to 50 people.
-- Compile list of invitees - Anne Weinberg (send any edits to list to her)
-- Invitation - Lauren Lemley has provided an electronic invitation so that OARM, OW, and GSA
staff can send out invitations electronically.
3. Provide list of external invitees to Security - Anne Weinberg
Need someone to greet external visitors and escort them to Courtyard -
4. Agenda - Lauren Lemley - 100 copies Need copies in advance for press packets
5. Press packets and sign in sheet- Anne Weinberg
6. Table top display on LID Practices - Anne Weinberg
7. "Man" display - handout press packets - Meghan Klasic/Jennie Biddle
8. Fact sheets and other handouts - Anne Weinberg
9. Large poster showing layout of Ariel Rios South Courtyard and LID/other practices - Anne Weinberg
10. Logistics for event - EPA OARM Facilities will need to provide:
a. Podium with EPA/GSA seal and, US, EPA, and GSA flag (GSA to bring over flag and seal at
11am on June 4th
b. Mike for the podium
c. Table for tabletop display
d. Extra table for press packets/sign in sheet/handouts
e. Easel for poster
f. Provide stancions (sp?) to close off path to Courtyard
g. Ensure that Fountain is turned off
h. Ensure that Courtyard is clean - clean glass cistern, remove trash, etc.
i. Close road to truck/car traffic
j. Buckets and cups - Anne Weinberg
k. Pitcher of water - Verna Lampkin
11. Ron Slotkin, EPA's Director of Multi-Media Communications and Technology, has offered for one of
his staff to photograph the event.
12. Press release or News brief and identification of press contacts to attend dedication - Dale Kemery,
Shawna Bergman, Susan Kantrowitz
31
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Appendix I
OW Listservs, Discussion Forums and Newsletters
Waterheadlines— a weekly on-line publication distributed to more than 15,000
subscribers that announces publications, policies, and activities of the Office of
Water (Contact: Shakeba Carter-Jenkins, 566-6385)
NPSINFO —a public forum for open discussion of nonpoint source (NPS) pol-
lution issues. Wide-ranging discussions include urban runoff, agricultural NPS,
best management technology, watershed management, etc. To subscribe, send
an email message to: lyrisHists.epa.gov and include in the subject line or the
body of the message: "subscribe NPSINFO [your first name] [your last name]."
To post to the list, send messages to: npsinfoMists.epa.gov. (Contact: Don Waye, 566-1170)
Watershed News — a monthly electronic newsletter that goes out to local and state watershed prac-
titioners with informaion on latest tools and resources. The newsletter is also posted at http://www.
epa.gov/win/news.html. To subscribe, send a blank email to watershed-news-subscribeMists.epa.gov
(Contact: Patty Scott, 566-1292)
Volmonitor - National listserver for volunteer monitors and volunteer program coordinators that fea-
tures news about upcoming conferences, special events, and new publications and ask and respond to
questions about monitoring. To subscribe, send a blank email to volmoni tor-subscribecolists.epa.gov.
(Contact: Alice Mayio, 566-1184)
NPDES News— electronic listserve that provides updates on the National Pollutant Discharge Elimi-
nation System (NPDES) program. To sign up, visit http://cfpub.epa.gov/npdes/stormwater/swfinal.
cfm (Contact: Nikos Singelis, 564-0692)
STORETINFO - provides support for users of STORET Users, EPA's national database of water
quality information. Users share notices of conferences, events, and technical support questions. To
subscribe, send a blank email to: subscribe-storetinfoMists.epa.gov^Contact: Cary McElhinney, 332-
886-4313).
Newsletters
The Volunteer Monitor: this newsletter has about 12,000 subscribers, and about 18,000 copies are
made twice a year. It is also posted on EPA's website at http://www.epa.gov/owow/monitoring/volun-
teer/issues.htm. To subscribe to the print edition, contact:
The Volunteer Monitor
Subscriptions Office
211 Chattanooga St., Apt A
San Francisco, CA 94114 skvigil@yahoo.com
Nonpoint Source NEWSNOTES: a quarterly newsletter that highlights successes, new technologies,
emerging issues, and current events relating to nonpoint source pollution control. Subscribers can be
automatically notified when the NPS News-Notes newsletter is posted on the Web. To subscribe or
download issues, visit: epa.gov/newsnotes. (Contact: Don Waye, 566-1170)
32
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Appendix J Sample Webcast Flyer
EZO/V
CrM
Tha Watershed Academy
United States
f: n v i r o n rr»<.? n l ii I P r o t e c ? i cs n
Ajjuncy
Key EPA internet Tools for Watershed Management
Wednesday, March 28, 2007
Two-hour audio web broadcast
tastern: 1:00 p.m.-3:00 p.m
Central: 12:00 p.m.-2:00 p.m
Mountain: 11:00 a .rr
Par if
c:: IQ.UU ,i.m. -12:00 n
"'¦i"c i y' ?
t :>¦ fit. ii
1 L
demy Webcast
EPA's Web sites include a wealth of information about the nation's waterbodies and this Webcast will help
you learn how to access this information. Our information is housed in several "national databases" and this
Webcast will demonstrate how to query, access and use the information. The Webcast will showcase a number
of the Internet tools that EPA has developed to support development of watershed plans, provide watershed
training and help you get nuts and bolts information about your watershed.
While some of the online tools are straightforward and perform simple functions, others offer capability for
multiple-step queries to report information. Using simple screen shots and step-by-step explanations, the
Webcast will explain how to do queries from some key EPA water-related databases, such as water quality
standards, 303(d) listed impaired waters, assessed waters, STORET (water quality monitoring information) d
discharge monitoring reports from permitted dischargers. The session will also provide instruction on usin&
EnviroMapper. an online mapping application that provides an interactive data query interface to display wate
related information on a map.
IfiMrifclor: [" ? - u\,:\ nrtyL T-h ¦' i /'¦<
Ansn is an environmental seiennsi and outreach specialist at Tctra Tech Inc. with u background in geography and (iJS. She supported
development of several of EPA's online tools highlighted in this course related to watershed funding and public outreach Her tv °i-
in supporting a broad range of EPA water management programs includes writing the Watershed Academy training course on smart
conducting hands-on training on Internet tools for watershed management, conducting training lor tribes on the nonpoim source -
program, conducting training for municipal officials on public outreach to control stormwater runoff and support lor the interauen
Force on Gulf of Mexico hypoxia reduction efforts as*
The Watershed Academy is a focal point in EPA's Office of Water for providing training and information on implementing watcrsh
approaches. The Academy sponsors Jive classroom training and online distance learning modules through the Watershed Acad
www.cpa.uov/vvalcrtrain. For more information, visit www.cpa.gov/walershedacadcmy. Web
at
Uion
Registration for this Webcast opens March 19, 2007. You must register in advance to participate in the Webcast To register v ¦
clu-in.org''livc. The Webcast will be a Web-based slide presentation with a companion audio portion. There arc two options for ac'^"
the audio portion of the Webcast: by phone OR by streaming audio broadcast (not both). When registering, you willbeablctosc|JfS.Lng
audio option you prefer to accompany the Wcb-based slides. It you choose the streaming audio option, you will not be able to nan" ¦
by telephone. However, you will be able to submit questions online for the presenters to answer during the Webcast. Closed-caDt'
available. Upon registration, you will receive complete participation instructions. Please note that there are a limited number?"**
phone lines available, so register early to guarantee your spot. Because of the limited number of spaces, we strongly encou
to reserve a conference room and invite your colleagues and other partners to participate. If you register after that limit is r »• ^ '
you will be added to a wailing list. After the Webcast is over, an audio version of Ihc Webcast will be available vkii «>.ac"®
-------
Appendix K Sample Fact Sheet
£
5
u
%
%
%
\ PR01^
$
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b
t
ui
O
EPA's Watershed Plan
Builder
n
Watrnhnl Flanninfj
fMnMfkM*!
Fi*HweOi»*eM
| Watcr&htd Plan Buidcr
> •
pik mm
.• ..... r„ O
;nu»
j| Overnew
\) UwAMv
nwiWN(Mn
z
What is the Watershed Plan Builder?
• An interactive, web-based tool to promote the development of comprehensive watershed pro-
tection and restoration plans.
• Designed to help local watershed organizations develop integrated watershed plans to meet
state and EPA requirements and promote water quality improvement.
• Results in a customized outline of a comprehensive watershed plan for YOUR watershed,
populated with relevant links to EPA, other Federal agencies, and State water programs.
34
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What are the benefits of using the Watershed Plan
Builder?
• Accommodates a diversified audience and
knowledge base.
• Accelerates watershed plan development
and improves the quality of the watershed plan.
• Brings together the planning and funding
components from several EPA Water Programs.
• Enables easier access to supporting water-
shed protection information.
• Saves time and money.
Who will benefit from using the Watershed
Plan Builder?
The primary users are:
• Watershed Organizations/Groups
• Watershed Planners
• Local Agencies
• Tribal Agencies
• State Agencies
Other groups can benefit as well:
• University and Research Community
• Watershed Consultants
ttotansMMaring
aWchftwirtBi ...
fnquHtQauMs:
mmrnimnwm
ftwwa
wmrMadfM
MOW
Ewrafes
Watershed Plannin
Search:
Y"ou ar* b«r«: ;
All fcPA ¦: This Area
Search: ill EPA This
Watershed Plan Builde
Vl»n , Pt«i fciwiny
ftl.m <*>l
Watershed Planning
B«ac MomtaSon
Frmjuenf Questions
Watanbad manning
Process
Watershed Plan
Buddw
Examples
Wormatton Sourcas
PtMcottnc and
Aratirara Toots and
laemtat
Assistance
Fundtng Sources
Glossary nflwms
All f«tot UMi«4 «ritb i ftd art i*qw«l I
CWk tiw folkwHtq ^ it vwtw ktlp tut wd k»»1
Dc »t-v? so^istng preset-erter^j|
'••si N'>
Watershed Planning Process
This section of the Watershed Planning website 15 designed to v.al- .ou through each step
of the watershed planning process rou m?v wish to use this mfuimatiori aftrf ,ou have
used tie to atate a customized watershed plan outline.
•
The watershed planning process uses a series of
cooperative, iterative steps to chd^artaitze eusting
conditions identify and prioritize problems. define
management objectives, and develop 3rd implement
protection orremediaticn strategies as necessary. It has
been developed to help communities, watershed
organizations, and state, local, tribal and federal
environmental agencies develop arid implement watershed
plans to meet water quality standards and protect water resource-; To get more information
or; the planning process seethe Hardt/vyh. Mf rtijHM »'£•?-'11 jr>: ^gn:«e an-j
Prat** fair Wj»W-
Move through each step of the planning process by eliding on the icons at the top of the
screen. Each tepi: is divided into subsections that can be viev.ee bv clicking on the
appropriate heading in the right hand topics bo.. The topics bo. v.,I! shov, the name of trie
sertrnn vnit sre rnrrPntlv wnrVinn in
F se a r?tT i 1 rame- rr- ,,;ur .vste'shed project Trjis na^ie /-ill identify ycjr p^oj&rt
.-,it'ii hie [ :r tui ]•:" r,.r* 1.1:-': n?"*!- :n.l erra: yr. ieriii.-yr art'* vvn :ie i.-^d Tn
recrave vc ji p.an trforrr j:icr n chs fi:ure «ol nave an snstiig p-:'£" *itmn tie
/.atersiec 3lar aufefcr, enter the rimec' the project anc e-mail adcres* below a.id cli-ct- the
'Pctna a v.-.r ,r .is'5 hi ittr-r 5-roc< tnt c oH iriMw Vir-r
Explore the new Watershed Plan Builder at
www.epa.gov/owow/watershedplanning
For more information, please email owow-wpb@epa.gov
35
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Appendix L Watershed Approach Definition
Watershed Approach (Quick Talking Point Bullets)
To achieve environmental goals EPA encourages using a
watershed approach as a coordinating process for focusing on
priority water resource problems.
A Watershed Approach (in three bullets):
* is hydrologically focused
* involves all stakeholders
* strategically addresses priority water resource goals
A Watershed Approach (in four bullets):
* is focused on hydrologically defined areas
* involves all stakeholders
* uses an iterative planning or adaptive management process to address priority
water resource goals
* uses an integrated set of tools and programs
Background Behind the Bullets:
(Definition of "watershed" is a given and not usually included in the definition. "A watershed is the area of
land that drains to a common body of water like a lake, river, wetland or estuary.")
A Watershed Approach:
* Is hydrologically defined
- geographically focused
- includes all stressors (air and water)
* Involves all stakeholders
- includes public (federal, state, local) and private sector
- is community based
- includes a coordinating framework
* Strategically addresses priority water resource goals (e.g. water quality,
habitat)
- integrates multiple programs (regulatory and voluntary)
- based on sound science
- aided by strategic watershed plans
- uses adaptive management
Visit OWOWs Watershed Approach Web site for additional links and information at:
36
littp://iuzvu\cpa.wv/owow/iuatershcd/appwach.litnil
-------
Appendix L — Watershed Approach Definition (continued)
What does EPA mean by "a watershed approach"?
To achieve environmental goals EPA encourages adoption of a watershed approach as a broad
coordinating process for focusing on priority water resource problems. Using a watershed
approach, multiple stakeholders integrate regional and locally-led activities with local, State, Tribal
and Federal environmental management programs. These environmental goals should ultimately
protect and restore the health of the nation's aquatic resources, which includes but goes beyond
meeting water quality standards; we must also address (a) pollutants for which there are currently
not numeric standards (including nutrients and clean sediments); (b) healthy aquatic habitats
(including wetlands); (c) coastal and marine waters; and (d) invasive species and other stressors
Relevant activities in watersheds include use of Clean Water Act and Safe Drinking Water Act
authorities, funding and guidance, as well as many other tools that are available through other
Federal, State, Tribal and local programs and non-governmental resources.
Major elements of successful watershed approaches involve:
• focusing on hydrologically-defined areas—watersheds and aquifers have hydrologic
features that converge to a common point of flow; watersheds range in size from the very
large, such as the Mississippi River Basin, to a drainage basin for a small creek;
• using an integrated set of tools and programs (regulatory and voluntary, Federal/State/
Tribal/local and non-governmental sectors innovation; communication and technical
assistance; and sound science and information) to address the myriad problems facing our
Nation's water resources, including: nonpoint source and point source pollution, habitat
degradation, invasive species, and air deposition of pollutants, like mercury and nutrients*
• involving all parties having a stake, or interest, in developing collaborative solutions to a
watershed's water resource problems;
• using an iterative planning or adaptive management process of assessment, setting
environmental and water quality and habitat goals such as water quality standards,
planning, implementation, and monitoring and ensuring that plans and implementation
actions are revised to reflect new data.
• breaking down barriers between plan development and implementation.to enhance
prospects for success
EPA continues to work with Federal agencies, States, Tribes, local communities, and non-
governmental sectors to make a watershed approach the key coordinating framework of our
planning, restoration, and protection efforts to achieve "clean and safe" water and healthy aquatic
habitat.
Visit OWOW's Watershed Approach Web site for additional links and information
at http://wura\cpa.
-------
Appendix M Federal Agency and NGOs Contacts
OWOW works with in partnership with many federal agencies, associations and
nongovernmental organizations to protect and restore our nation's marine and fresh
resources. Below is a list of some key stakeholders: Solicit expert help from these and
others as you conceptualize, develop, market and distribute new tools and products.
Bureau of Land Management
Mailing Address: 1849 C St NW
Washington, DC 20240
Street Address: 1620 L St NW,
Washington, DC 20036
Council on Environmental Quality
730 Jackson Place NW
Washington, DC 20503
Phone: 202-395-5750
James L. Connaughton, Chairman
Coastal America
Coastal America Reporters Building
300 7th Street, SW Suite 680 • Washington, DC
20250 (202) 401-9928 (phone)
http:/7wu'w.co.is[,i lamerica.gov/
Cooperative State Research Education and
Extension Service (USDA)
http://www.csrees.usda.gov/qlinks/extension.html
Institute for Water Resources (IWR)
Army Corps of Engineers
Casey Building
7701 Telegraph Road
Alexandria, Virginia 22315
Main Tel: (703)428-8015
NOAA Coastal Resources Center
Margaret Davidson
NOAA Coastal Service Center
margarei-dav i d sonfa noa a. gov
(843) 740.1220
Tennessee Valley Authority
400 West Summit Hill Drive, WT11A-302
Knoxville, TN 37902
Email: jmhadenctva.gov
(865) 632-2132
Contact: Joel Haden
U.S. Army Corps of Engineers
Headquarters
441 G. Street, NW
Washington, DC 20314
Contacts: Pat Rivers, Tom Waters and Rob Vining
http://www.usace.army.mil/where/where.html
US Department of Transportation
Federal Highway Administration
1200 New Jersey Ave., SE
Washington, DC 20590
Contacts: Fred Skaer, Director, Office of Project
Development and Environmental Review (366-2065)
Carol Adkins, Water and Ecosystems Team Lead,
Office of Natural and Human Environment (366-2054)
US Forest Service (USDA)
Sherry Hazel hurst
202-205-1093
National Oceanic and Atmospheric Administration
Silver Spring, MD
(410) 267-5668
John Kuriawa
Natural Resources Conservation Service (NRCS)
USDA, NRCS, Deputy for Science & Technology
14th and Independence Ave, SW, Room 5006-S
Washington, DC 20250
Phone: 202-720-4630
http://offices.sc.egov.usda.gov/locator/app
38
US Department of the Interior
Office of Surface Mining
Contact: T. Allan Comp (tcomp(®osmre.gov)
U.S. Fish and Wildlife Service
Regional Offices
www.fws.gov/offices
US Geological Society National Geospatial Technical
Operations Center
Robert Pierce r rpiercetou sgs.gov
phone: (770) 409-7708
3850 Holcomb Bridge Road Suite 160
Norcross GA 30092
Jeff Simley, USGS National Hydrography Dataset pro-
gram manager, jdsimley@usgs.gov
phone: 303 202-4131
-------
Keep in mind that OWOW programs have developed many diverse partnerships. Consider reaching out be-
yond your own program's universe to other partners to solicit their input and to get help in dissemintating
your tool or product. Many of our partners sponsor annual conferences or workshops and host listsrves
and Web sites that can help maximize your outreach efforts.
Associations
American Association of State Highway & Transpor-
tation Officials
444 North Capitol Street, N.W. Suite 249
Washington D.C. 20001
Association of National Estuary Programs
4505 Carrico Drive
Annandale, Virginia 22003
Association of State and Interstate Water Pollution
Control Administrators (ASIWPCA)
750 First Street, N.E. Suite 1010
Washington D.C. 20002
Contact: Linda Eichmiller, Deputy Director
Association of State Wetland Managers
207-892-3399
Contact: Jeanne Christie
http://www.aswm.org
Environmental Council of the States
444 N. Capitol St. NW
Suite 445,
Washington, DC 20001
Tel. 202-624-3660
The International City/County Management Associa-
tion
777 North Capitol Street, NE Suite 500
Washington, DC 20002-4201
Telephone: 202-289-(ICMA)
Contact: Barabara Yuhas
National Association of Counties
440 First Street, NW
Washington DC 20001
Contacts: Abby Friedman, James Davenport
National Association of Home Builders
1201 15th Street, N.W.
Washington D.C. 20005
National League of Cities
1301 Pennsylvania Avenue, N.W.
Washington D.C. 20004
39
National Association of Clean Water Act Agencies
(NACWA)
1816 Jefferson Place, NW Washington D.C. 20036 I
202.833.2672 info(,!1nacwa.or
Contact: Ken Kirk
National Association of State Conservation Agencif»«
Route 1, Box 812
4564 Dunbrooke Rd.
Tappahonnock, VA 22560
NGOs
Center for Low Impact Development
4600 Powder Mill Road, Suite 200
Beltsville, Maryland 20705
Contact: Neil Weinstein
Center for Watershed Protection, Inc.
8390 Main Street
Ellicott City, MD 21043
www.cwp.org
Hye Yeong Kwon (hykf'cwp.org)
Conservation Technology Information Center
1220 Potter Drive
West Lafayette, IN 47906-1383
www.conservationinformation.org
Contact: Karen Scanlon, Executive Director
Eastern Coal Regional Roundtable
Hanna Wheeler
119 South Price Street
Kingwood, West Virginia 26537
www.easterncoal.org
Environmental Finance Center
Boise State University
1910 University Drive
Boise, Idaho 83725-1936
208-426-3967
Contact: William Jarocki, jarock(«>boisestate.edu
Environmental Finance Center
University of North Carolina at Chapel Hill
Institute of Government
CB #3330 Knapp Building
Chapel Hill, NC 27599-3330
www.efc.unc.edu/
Contact: Jeff Hughes
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Girl Scouts of the USA
420 Fifth Avenue, 15th
New York, NY 10018
www.girlscouts.org
Contact: Jodi Stewart Schwarzer
Outdoor & Environmental Program Specialist
Manager, Linking Girls to the Land
212-852-8076
Izaak Walton League Of America
707 Conservation Lane
Gaithersburg, MD 20878
(301)548-0150
sosC'iwla.org
Contacts: Kami Watson-Ferguson, ext. 220, Save Our
Streams Program Coordinator and Leah Miller, ext.
219, Director of Watershed Programs
National Environmental Education and Training
Foundation (NEETF)
4301 Connecticut Avenue NW, Suite 160
Washington, DC 20008
(202) 833-2933
Contact: Deb Sliter
Natural Heritage Institute
Contact: Elizabeth Soderstrom
409 Spring Street
Nevada City, CA 95959
www.n-h-i.org/
NEMO—Nonpoint Education for Municipal Employ
ees
Middlesex County Extension Center
1066 Saybrook Rd. BOX 70
Haddam, CT 06438
Contact: Chet Arnold
Phone: (860) 345-5225
River Network
520 SW 6th Avenue, Suite 1130
Portland, OR 97204-1511
www.rivernetwork.org
Contacts: Don Elder, Kathy Luscher
Southeast Watershed Forum
Christine Olsenius
co^sou theas twa terforum .org
Sea Grant Colleges
www.seagrant.noaa.gov/
National Sea Grant Office
Leon Cammen, Director
Main Office Contact Information
NOAA/Sea Grant, R/SG
1315 East-West Highway
SSMC-3, Eleventh Floor
Silver Spring, MD 20910
TEL: (301) 734-1066 or (301) 734-1077
Smart Growth America
1707 L St NW, Suite 1050
Washington, DC 20036
202-207-3355
Fax: 202-207-3349
Trees, Water & People
633 Remington Street
Fort Collins, CO 80524
www.treeswaterpeople.org
Contact: Richard Fox
Trout Unlimited
1300 N. 17th St. Suite 500
Arlington, VA 22209-3801
Phone: (703) 522-0200 troutC'tu.org
Contact: Chris Wood
Trust for Public Land
TPL National Office
116 New Montgomery St., 4th Floor
San Francisco, CA 94105
(415) 495-4014 or 1-800-714-LAND
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Appendix N Graphic Resources
Sometimes it may seem hard to find the perfect image or photo, but with many free resources
now available on-line, it can make your search a little easier. Check out some of the free re-
sources at your fingertips:
EPA' Multi-Media Operations and Services Staff (MOSS) offers a large selection of EPA stock
photos available for use in EPA publications and Web sites. You can use these photos free of
charge.
http://intranet.epa.gov/media/phototopics.htm
Contact: Ron Slotkin, Director, email: slotkin.ron@epa.gov, tel. (202) 564-6854
Other On-line Federal Agency Resources
NOAA's on-line photo gallery
http://www.photolib.noaa.gov/
USDA/NRCS on-line photo gallery
http://photogallery.nrcs.usda.gov/
USGS on-line photo gallery
http://www.usgs.gov/newsroom/photos.asp
Non-Federal Sites
Flickr
http://www.flickr.com/
Microsoft Office
http://office.microsoft.com/en-us/clipart/default.aspx
Tip- If you use photos in a publication, on a website, or in a display, you should use appropri-
ate credit lines: Photo by (photographer's name). Photo by (photographer s name), U.S. EPA.,
Photo courtesy of U.S. EPA. Parental permission is required for photos of children.
Mention of any links to commercial enterprises in this document does not constitute endorsement by EPA or any of its
employees of the sponsors of the site or the information or products presented on the site.
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