UNITED STATES
ENVIRONMENTAL PROTECTION AGENCY
WASHINGTON, D.C. 20460	hostage a r j o <- i r <, . a ¦ r.
~~'¦*"—' J . S . ENVIRO'.MI NTftL PHnTTC 1 C ' . AGfc'
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2EEnvironmental News
FOR RELEASE SUNDAY OR WEEKEND EDITIONS, APRIL 8, 19 73
SUNDAY EDITOR: The week of April 8, 1973, has been proclaimed
by President Nixon as EARTH WEEK. The following feature article
by William D, Ruckelshaus, Administrator of EPA, is designed
to commemorate that event. Pictures of Mr. Ruckelshaus or
environmental subjects to go with this feature may be obtained
by calling EPA at (202) 755-0328. Color slides from our Docu-
merica selection are also available. As you plan your EARTH
WEEK coverage, you may wish to seek out and report local involve-
ment in environmental programs or solicit similar articles or
statements from local or state officials.
OFFICE OF PUBLIC AFFAIRS
EARTH WEEK 1973
By William D. Ruckelshaus
Administrator
U.S. Environmental Protection Agency
An annual inventory is an essential undertaking for individ-
uals, communities and corporations. Earth Week 1973 presents
(more)
Return this sheet if you do NOT wish to receive this material ~, or if change of address is needed " (indicate change, including zip code)
EPA FORM (Sto-t (REV. 8-721

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an excellent op' - vrtunity to take stock of the environmental
movement; to look at its strengths and weaknesses, its accom-
plishments and prospects.
Environmentalism is much more than a hodge-podge of pleas
and ~ mpaiqns to save the Everglades, the tundra, or the snowy
egret. "fountains, forests, streams, clear skies, and wildlife
are parts of environmentalism because they are essential parts
of man's well being.
But environmentalism is also a vital element in dealing
with problems of health, economic prosperity,- social develop-
ment, education, justice -- indeed, with the full range of
human aspirations. It is the basic undertaking if we are to
attain the objectives this country subscribed to 200 years
ago — life, liberty, and the pursuit of happiness.
Cleaning the air and water, controlling noise, and
restoring ravaged landscapes are all bits of a large mosaic,
which is the ideal America we all cherish.
The first Earth Day was but three years ago. Yet in
that short time we have made substantial progress, much
more than any of us could reasonably have anticipated in
1970. Three years ago environmental activists were but a
handful. They were ardent, but not expert; and not really

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familiar with the methods of reform in a democratic society.
Today there are an estimated 3,000 volunteer environmental
organizations in the country and quite a few of them have
acquired some real expertise.
The public is becoming increasingly aware of the dangers
of uncontrolled and unthinking exploitation of natural systems.
We are in the midst of a period of enacting environmental
laws to assure that those who conscientiously work for the
common good are not penalized by those who are thoughtless or
unscrupulous.
There are critics who are quick to blame environmenta-
lists for a host of today's problems -- energy shortages,
traffic jams, rising unemployment, livestock losses, high food
prices and adverse balance of payments. These critics are
often guilty of substantial exaggeration or oversimplification
but their complaints are an indication that environmentalism
has gone beyond pious rhetoric and is having some real effect
in our lives.
In many cases environmental considerations will pinch
where it hurts -- in the pocketbook. But Americans are
becoming aware that if we are to have true prosperity the
"free" ride at the expense of the environment must stop.

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In coming years we are going to see a lot more action
by environmental reform groups in community programs.
Local initiative has already scored significant achievements
ranging from restored lakes and rivers to setting up environ-
mental curricula in schools, from air pollution monitoring
to the creation of parks.
Where some industrialists complain, others go to work.
A major chemical company reports its new pollution controls are
saving millions of dollars annually and should have been
installed long ago as sound business practice. The paper
manufacturer doing the most in pollution abatement also leads
its industry in earnings per share growth. Wastes once
flushed into rivers or hauled to dumps are being turned into
commercial products. Not every environmental investment will
make a direct return but there are enough positive examples
to show that environmental improvements need not be automat-
ically regarded as "costs without benefits."
I am not suggesting that we are anywhere near out of
the woods. Far from it. What remains to be done is much
greater than what's been accomplished so far. But the trend
is unmistakable.

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The American people, directly or through their elected
officials, will face some difficult choices in the coming
years. There isn't any real dispute about the worth of
environmental objectives; we all want better living condi-
tions. The question is how much are we willing to pay for
them.
Are we so accustomed to installment credit that we are
willing to purchase our life style affluence today at the
expense of a better tomorrow? If it came to a choice,
would we consciously squander our resources and foreclose
our children's future? I don't believe we would.
Up to now the average citizen hasn't had the foggiest
notion of what choices were available, or indeed that there
were any choices at all. Once people understand what is at
stake and what's required, they will do what needs to be done.
With persistence we can pay our debt to the past by
reclaiming the purity of our air, water and land. With hard
work and some sacrifice we can pass on to our children and
grandchildren a world of beauty, order and serenity.
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