UNITED STATES ENVIRONMENTAL PROTECTION AGENCY WASHINGTON, D.C. 20460 POSTAGE AN') FEKS PAID U.S. ENVIRONMENTAL PROTtCTION ACCNCY FPA-33S OFFICIAL BUSINESS PENALTY FOR PRIVATE USE $300 AN EQUAL OPPORTUNITY EMPLOYER $32 Environmental News FOR IMMEDIATE RELEASE MONDAY, JANUARY 28, 1974 EPA AND GENERAL MILLS KICK OFF PUBLIC SERVICE CAMPAIGN ON THE ENVIRONMENT Julie Nixon Eisenhower, Russell E. Train, Administrator of the U.S. Environmental Protection Agency and E. Robert Kinney, President of General Mills,Inc., will kick off a public service campaign on the environment Thursday, January 31. General Mills is a national producer of food and other consumer and industrial products based in Minneapolis, Minnesota. Citations will be presented to Mr. Kinney on behalf of President Nixon and EPA at a 1:30 p.m. ceremony in the EPA Visitors Center, first floor, West Tower, 401 M Street S.W., Washington, D.C. In a letter from the President to be presented by his daughter, Julie, General Mills is commended for an environmental education project it is undertaking with EPA. More than 60 million boxes of eleven General Mills children's cereals will carry display panels offering a free 16-page EPA educational booklet. The book, "Fun With the Environment," was created by EPA for four to twelve year olds. It teaches children through stories, puzzles and games, the concept of "environment," effects of pollu- tion, and ways children can help improve their environment. Return this sheet if you do NOT wish to receive this material ~, or if change of address is needed ~ (indicate change, including zip code). EPA FORM 1510-t (REV. *72) O'Neill (202) 755-0344 Arsht (202) 755-0496 (more) R-346 ------- - 2 - The President also notes in his letter that General Mills provided a similar public service campaign on drug abuse educa- tion for the Justice Department a year ago, which resulted in the distribution of 500,000 books. Mr. Train, on behalf of EPA, will present Mr. Kinney with a large, framed plaque made up of the "Fun With the Environment" educational materials. The "Pun" book can also serve as a way for children to be- come involved in the "President's Environmental Merit Awards Program" (PEMAP), an EPA administered program which encourages young people to undertake independent environmental improvement projects. In addition, the book contains a further offer for a free "environmental fun kit" consisting of a decal, poster, reading list and bumper sticker. The General Mills Big "G" cereals carrying the free book offer will be available nationwide this month. The "Fun" book and information on PEMAP can also be obtained by sending name and address, including zip code, to "Environment," Box 9, Minneapolis, Minnesota 55460. While at EPA, Julie Eisenhower will also preview its new Visitors Center exhibit hall. The exhibit hall is expected to be open to the public next month, and will utilize films, slides, and photographs to portray man's relationship to the environment. Publications and posters on a variety of environmental concerns are available now at the Center, which is open Monday through Friday, 9:00 a.m. to 4:00 p.m. # # # R-346 ------- FACT SHEET ON EPA-GENERAL MILLS "FUN WITH THE ENVIRONMENT" PUBLIC SERVICE CAMPAIGN ON THE ENVIRONMENT - More than 60 million boxes of eleven General Mills children's cereals will carry display panels offering a free EPA booklet entitled "Fun With the Environment". * The eleven cereals are: Cheerios, Trix, Lucky Charms, Cocoa Puffs, Count Chocula, Franken*Berry, Boo*Berry, Baron Von Redberry, Sir Grapefellow, Frosty O's and Kaboom. * The offer is available this month nationwide and will continue through April 1974. - The "Fun" book is: * a 16-page, 2-color, educational booklet for 4 to 12 year olds * a way to teach children through stories, puzzles and games, the concept of "environment" * a further offer for a free "environmental fun kit" - The "fun kit" consists of: * a decal with EPA logo * a 4-color 20" x 16" "It's Your World It's My World Take Care of It" poster * a 12-page Children's Edition of Selected Publications on the Environment * a "protect our environment" bumper sticker. January 1974 ------- |