UNITED STATES
ENVIRONMENTAL PROTECTION AGENCY
WASHINGTON, D.C. 20460
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$32 Environmental News
FOR IMMEDIATE RELEASE MONDAY, JANUARY 28, 1974
EPA AND GENERAL MILLS KICK OFF PUBLIC SERVICE CAMPAIGN ON THE
ENVIRONMENT
Julie Nixon Eisenhower, Russell E. Train, Administrator of
the U.S. Environmental Protection Agency and E. Robert Kinney,
President of General Mills,Inc., will kick off a public service
campaign on the environment Thursday, January 31.
General Mills is a national producer of food and other
consumer and industrial products based in Minneapolis, Minnesota.
Citations will be presented to Mr. Kinney on behalf of
President Nixon and EPA at a 1:30 p.m. ceremony in the EPA
Visitors Center, first floor, West Tower, 401 M Street S.W.,
Washington, D.C.
In a letter from the President to be presented by his daughter,
Julie, General Mills is commended for an environmental education
project it is undertaking with EPA. More than 60 million boxes of
eleven General Mills children's cereals will carry display panels
offering a free 16-page EPA educational booklet.
The book, "Fun With the Environment," was created by EPA for
four to twelve year olds. It teaches children through stories,
puzzles and games, the concept of "environment," effects of pollu-
tion, and ways children can help improve their environment.
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The President also notes in his letter that General Mills
provided a similar public service campaign on drug abuse educa-
tion for the Justice Department a year ago, which resulted in
the distribution of 500,000 books.
Mr. Train, on behalf of EPA, will present Mr. Kinney with
a large, framed plaque made up of the "Fun With the Environment"
educational materials.
The "Pun" book can also serve as a way for children to be-
come involved in the "President's Environmental Merit Awards
Program" (PEMAP), an EPA administered program which encourages
young people to undertake independent environmental improvement
projects. In addition, the book contains a further offer for a
free "environmental fun kit" consisting of a decal, poster,
reading list and bumper sticker.
The General Mills Big "G" cereals carrying the free book
offer will be available nationwide this month.
The "Fun" book and information on PEMAP can also be obtained
by sending name and address, including zip code, to "Environment,"
Box 9, Minneapolis, Minnesota 55460.
While at EPA, Julie Eisenhower will also preview its new
Visitors Center exhibit hall. The exhibit hall is expected to
be open to the public next month, and will utilize films, slides,
and photographs to portray man's relationship to the environment.
Publications and posters on a variety of environmental concerns
are available now at the Center, which is open Monday through
Friday, 9:00 a.m. to 4:00 p.m.
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FACT SHEET ON EPA-GENERAL MILLS "FUN WITH THE ENVIRONMENT"
PUBLIC SERVICE CAMPAIGN ON THE ENVIRONMENT
-	More than 60 million boxes of eleven General Mills
children's cereals will carry display panels offering a free
EPA booklet entitled "Fun With the Environment".
*	The eleven cereals are: Cheerios, Trix,
Lucky Charms, Cocoa Puffs, Count Chocula,
Franken*Berry, Boo*Berry, Baron Von Redberry,
Sir Grapefellow, Frosty O's and Kaboom.
*	The offer is available this month nationwide
and will continue through April 1974.
-	The "Fun" book is:
*	a 16-page, 2-color, educational booklet for
4 to 12 year olds
*	a way to teach children through stories,
puzzles and games, the concept of "environment"
*	a further offer for a free "environmental fun
kit"
-	The "fun kit" consists of:
*	a decal with EPA logo
*	a 4-color 20" x 16" "It's Your World It's My
World Take Care of It" poster
*	a 12-page Children's Edition of Selected
Publications on the Environment
*	a "protect our environment" bumper sticker.
January 1974

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