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Why Partner With WaterSense?
Water. It's in high demand and short supply in
many markets. Faced with population increase,
supply issues, aging infrastructure, climate
change, and consumer waste, you know it's
time to amplify your water efficiency outreach
efforts.
Using water more efficiently
makes sense for consumers,
communities, and the envi-
ronment. Water efficiency
measures, as part of broader
conservation efforts, can
help reduce water and
wastewater infrastructure costs and conserve
resources for future generations.
WaterSense understands these goals. That's why
EPA developed a credible, national brand with a
strong and consistent water efficiency message.
Working together, we can promote the value of
water and help consumers and organizations
make smart choices regarding water use and
water-using products.
"WaterSense adds consistency with
products, messaging, and marketing and
provides utilities with identical criteria to
ensure a clear and concise message is
conveyed to customers/'
—Al Oietemann,
Seattle Public Utilities, WA
What Are the Benefits?
As a WaterSense partner, you will receive the
following benefits:
A National Water Efficiency Brand
•	Get more than just a product label—get a
symbol that represents the importance of
water efficiency in the United States.
•	Reduce research costs and increase confi-
dence by promoting water-efficient products
that meet or exceed WaterSense performance
standards.
•	Take advantage of consistent national
messaging to more clearly educate water
consumers.
Ready-to-Go Outreach Materials
•	Customize promotional items, including
magnets and stickers, with your logo/brand.
Utilize collateral and
media materials,
including public
service announce-
ments, fact sheets,
brochures, press releases, and letters to the
editor.
• Tailor WaterSense bill stuffers with the
water-efficiency message for utility
customers.
Recognition as a Leader in Water Efficiency
Distinguish your
organization from others
with the WaterSense P.\ , c
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partner logo.	partner
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•	Be recognized by EPA as an environmental
steward.
•	Get listed on the WaterSense Web site and
in other program materials.
Membership in a National Network
•	Network with your peers and share
success stories.
•	Participate in forums and receive regular
program news and updates.
Become a WaterSense Partner
Visit  and click into the
Promotional Partners page where you will find the Partnership
Agreement and Promotional Partner Checklist. Simply follow the
online instructions to complete and submit these forms.
For more information, please contact the WaterSense Helpline at
(866)WTR-SENS (987-7367)

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About WaterSense
WaterSense is a partnership program
sponsored by the Environmental
Protection Agency (EPA). Its mission
is to protect the future of our
nation's water supply by promoting
and enhancing the market for water-
efficient products and programs.
Consumers will easily recognize water-efficient
products with the WaterSense label. WaterSense
labeled products:
•	Offer equivalent or superior performance.
•	Are about 20 percent more water-efficient than
the average product in the same category.
•	Are independently certified by a licensed certifi-
cation body to confirm that the products meet
EPA criteria for efficiency and performance.
•	Will result in tangible savings for both
consumers and utilities.
"WaterSense helps local programs
by providing specific criteria and ^
a consistent message to lessen
confusion among customers."
—Kathy Nyugen, Cobb County
Water System, GA *
WaterSense:
A National
Brand for
Local Results
WaterSense

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