State Innovation  Grant Program: Wisconsin
                      Environmental Management Systems and an Environmental Results
                      Program to Improve Air Permitting for the Printing Sector
                      (2005 Competition)
                        ie innovation urani rrogram 10 support
efforts led by state environmental agencies to test innovative approaches
for achieving better environmental results and improved efficiency in
permitting programs. Between 2002 and 2007, the State Innovation Grant
program competition awarded over six million dollars to support 35 state
projects that test permitting innovation for a variety of regulated entities
including several small business sectors. Asummary of the awards by year
appears in the table below.
    State Innovation Grant Program Statistics, 2002-2007
 Competition  Proposals   Proposals     Total Program
    Year      Submitted   Selected       Funding ($)
  2002/2003
                                          $618,000
                                         $1.425 Million
                                         $1.479 Million
 Cumulative
                                         $1.243 Million
                                         $1.611 Million
                                         $6.376 Million
"Innovation in Permitting" has been the theme of the State Innovation Grant
competition since its inception. In the last three competition cycles states
received awards for projects in the following three categories:
• The Environmental Results Program (ERP) is an innovative
  approach to improving environmental performance based on a system
  of the interlocking tools of compliance assistance, self-certification
  (sometimes, where permissible, in lieu of permitting), and
  statistically-based measurement to gauge the performance of an entire
  business sector. The program utilizes a multimedia approach to
  encourage small sources to achieve environmental compliance and
  pollution prevention. (See: http://www.epa.gov/permits/erp/)
• Environmental Management System (EMS) is a system involving a
  continual cycle of planning, implementing, reviewing and improving the
  processes and actions that an organization undertakes to meet its
  business and environmental goals. EMSs provide organizations of all
  types with a structured system and approach for managing
  environmental and regulatory responsibilities to improve overall
  environmental performance and stewardship.
  (See: www.epa.gov/ems/info/index.htm)
• Performance Track is a partnership that recognizes top
  environmental performance among participating US facilities of all types,
  sizes, and complexity, both public and private.
  (See: http://www.epa.gov/performancetrack/)
NCEI has provided awards also for projects testing watershed-based
permitting, and for permit process streamlining in past competitions. For
more information on the history of the programs, including information on
solicitations, state proposals, and project awards, please see the EPA State
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Project Background:
 After undertaking an extensive evaluation of its air-
 permitting program, the Wisconsin Department of Natural
 Resources (WDNR) Air Program sought to improve its
 efficiency in environmental regulation and program
 implementation.  The state was concerned about the
 amount of effort and time involved in the air permitting
 process and its value in achieving measurable
 environmental improvement.  Businesses had also
 expressed strong interest in having the state adopt  a
 more comprehensive approach to environmental
 regulation. To address these concerns, while also facing
 a decline in Department resources, WDNR applied for
 and received an EPA State Innovation Grant in 2005 to
 help streamline the state's air permitting  process and find
 innovative permitting alternatives for the printing sector.
 More specifically, WDNR planned to design  and
 implement both:

    1)  Performance-Based Permits for large  printers
        with environmental management systems
        (EMSs), and an
    2)  Environmental Results Program (ERP) for
        small printing facilities.

 Wisconsin also hopes to adapt this pilot project's
 methodology and lessons learned to other sectors in the
 state.

Project Description
 The printing industry in  Wisconsin is vital to the state's
 economy, with an array of small and large-scale
 businesses selling  a diversity of products and services.
 The sector is also  a significant source of volatile organic
 compound (VOCs) and hazardous air pollutant (HAPs)
 emissions.  WDNR's innovative Performance-Based
 Permit/ERP project is working across the entire printing
 industry to improve air permitting, with specific goals to:

        Streamline the permitting process for both printers
        and the WDNR and find innovative air permitting
        alternatives;
                           NCEI
                          NATIONAL CENTER FOR
                          ENVIRONMENTAL INNOVATION

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  •    Integrate EMSs and permits for the printing sector as
       a significant step toward creating a performance-
       based approach to managing environmental  risk;
  •    Reduce the burden associated with air permitting for
       all printers and provide regulatory flexibility; and
       Improve the environmental stewardship of
       participating facilities by providing tools to increase
       their understanding of environmental  impacts and
       creating incentives for  beyond-compliance behavior.

In designing this program, WDNR built on similar programs
developed by Florida, Massachusetts, and Rhode Island as
a foundation for their ERP development, as well as
Colorado's experience in developing an EMS-Permit
approach. WDNR also drew on findings from their permit
improvement initiative, and experiences from the Wisconsin
Department  of Commerce's Small  Business Assistance
Program, which was already exploring an ERP.

The ERP portion of WDNR's pilot project was developed for
small to medium sized printers with up to 25 tons of VOC
emissions per year.  Implementation of the ERP begins with
an initial compliance inspection assessment of a randomly
selected group of printers to determine their baseline
compliance rate.  WDNR then provides compliance
assistance materials and a self-assessment checklist to
participating establishments to help facilities understand
the environmental requirements they need to meet, and
encourage them to prevent pollution. Participants must
complete and submit the multi-media self-certification
forms to WDNR.  If facilities discover they are out of
compliance,  they must submit a return to compliance
(RTC)  plan  to WDNR; and correct the compliance
problem(s) identified in the RTC plan as soon as possible.
The agency  then conducts inspections at a second  sample
of randomly  selected facilities  to measure changes in the
group's compliance performance over time and gauge the
ERP's  success.  Both the baseline and follow-up
inspections are multi-media.

Through this pilot, WDNR will  investigate the effectiveness
of ERP as a regulatory tool and consider whether
participation  in an ERP can fulfill the role of a permit. Until
WDNR can fully explore  the suitability of a permit exemption
for ERP participants, a registration permit designed
specifically for printers will be  issued.  This will ensure a
legally  enforceable implementation  mechanism, but will
substantially reduce the  complexity and administrative
burden associated with traditional permitting, often
 considered arduous and confusing by small businesses. In
 addition, the amount of time required for annual
 certification should not be greater than what was previously
 needed under traditional permitting.

 The second portion of this pilot project, the Performance-
 Based Permit, involves developing an alternative permit
 structure that employs EMSs as the basis for performance-
 based facility permits. Larger printers that successfully
 implement an EMS will enter into a contract under WDNR's
 Green Tier Program, a voluntary  initiative that provides
 positive incentives to  superior environmental performers.
 The enabling statute for Green Tier allows WDNR to issue
 a flexible, multi-media, performance-based permit  that
 utilizes portions of a facility's EMS to demonstrate
 compliance with permit  conditions and justify operational
 changes and expansions.  By providing relief from  certain
 regulatory burdens, such as permit modifications, this
 permit can serve  as a reward for beyond-compliance
 behavior exhibited by facilities entering the Green Tier
 Program.  The permit should also drive technical
 innovation, since its flexible nature will  allow a facility to
 experiment with ink formulations, control equipment,
 printing techniques, etc., without first requiring a permit
 revision or modification,  as long as it meets conditions of
 the permits. Although facilities of any size may qualify for a
 performance-based permit,  it is assumed that large-sized
 printers will be more likely to have the resources and
 interest in developing  an EMS and meeting the other Green
 Tier entrance requirements.

 State Innovation Grant Program funding for the pilot
 project's development will continue through the end of
 2008.

Connection  to EPA's  Goals
 This program directly  supports  EPA's Strategic Goal #5,
 focused on compliance  and  environmental stewardship, by
 promoting an innovative approach to improve
 environmental performance through pollution prevention
 measures. It also supports Strategic Goal #1 to protect and
 improve air quality, as well as EPA's Cross-Goal Strategy of
 promoting innovation  and collaboration with states.

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 Project Contacts:
  For more specific information on the
  Wisconsin State Innovation Grant, please
  contact one of the individuals below:
  Renee Lesjak Bashel
  Small Business Clean Air Assistance Program
  Wisconsin Department of Commerce
  Madison, Wl
  608.264.6153
  Renee.Bashel@Wisconsin.gov
               Program Contact:
                 Sherri  Walker
                 State Innovation Grant Program
                 U.S. Environmental Protection Agency
                 Washington, DC 20460 (MC1807T)
                 (202)-566-2186; FAX (202) 566-2220
                 walker.sherri@epa.gov
  Kristin Hart
  Wisconsin Department of Natural Resources
  South Central Region Air Program
  Madison, Wl
  608.273.5605
  Kristin.Hart@Wisconsin.gov

  Kathy  Mullen
  U.S. Environmental Protection Agency Region 5
  Chicago,  IL
  312.886.6074
  mullen.kathleen@epa.gov

  Beth Termini
  U.S. Environmental Protection AgencyRegion 1
  Boston, MA
  617.918.1662
  termini.beth@epa.gov
United States
Environmental Protection
Agency
Office of Policy,
Economics and Innovation
(1807T)
       April 2008
EPA-100-F-08-039

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