LEARN MORE AT
energystar.gov
ENERGY STAR58, a U.S. Environmental Protection Agency and
U.S. Department of Energy program, helps us all save money
and protect our environment through energy efficient products
and practices. For more information, visit www.energystar.gov.
Promoting ENERGY STAR Qualified
Decorative Light Strings
What is ENERGY STAR?
ENERGY STAR is the government-backed symbol for energy efficiency. It identifies products
in more than 50 categories, including lighting, that use less energy without sacrificing quality
or performance. ENERGY STAR qualified products are an easy, convenient solution to
energy and cost concerns.
ENERGY STAR qualified products:
• Save energy
• Save money
• Save the environment
How do decorative light strings earn the ENERGY STAR?
Decorative light strings that carry the ENERGY STAR label are more energy efficient than
traditional incandescent light strings, last up to 10 times longer, and provide a three-year
warranty. Additionally, products labeled for outdoor use must pass strict weathering tests.
Why sell ENERGY STAR qualified decorative light strings?
• In 2007, more than 70% of households nationwide recognized the ENERGY STAR label.
• ENERGY STAR qualified decorative light strings use about 75% less energy than
traditional incandescent light strings.
• For every three ENERGY STAR qualified decorative light strings a consumer purchases,
they can save $30 over the lifetime of the lights.
• ENERGY STAR qualified light strings also offer customers savings without sacrifice:
- Availability in a variety of colors, shapes, and lengths.
- More durability than other light strings because they do not have moving parts,
filaments, or glass.
- Reduced risk of fire because they are cool to the touch.
- Availability with different features, such as dimming or color shifting.
• By using less energy, qualified light strings reduce greenhouse gas emissions caused
by burning fossil fuels at power plants.
• Consumers are looking for ways to reduce their energy bills and help the environment.
Partnering with ENERGY STAR can increase sales and customer loyalty.
What in-store promotion ideas are available?
• Co-brand a poster or banner with a retailer or manufacturer.
• Distribute window decals for display on retailers' windows.
• Use an in-store or event banner to draw attention to a display of qualified products.
• Offer sales associate training on qualified products.
• Reach a broader audience by using marketing materials available in Spanish.
To LEARN MORE about ENERGY STAR and Qualified Products:
Visitwww.energystar.gov/training or call 1-888-STAR-YES (1-888-782-7937)
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