About WaterSense
WaterSense is a partnership program
sponsored by the U.S. Environmental
Protection Agency (EPA). Its mission
is to protect the future of our
nation's water supply by promoting
and enhancing the market for water-
efficient products and programs.
Consumers can easily recognize
water-efficient products with the
WaterSense label. WaterSense
labeled products:
• Offer equivalent or superior performance.
• Are about 20 percent more water-efficient than
the average product in the same category.
• Are independently certified by a licensed certify-
ing body to confirm that the products meet
EPA criteria for efficiency and performance.
• Will result in tangible savings for both
consumers and utilities.
"Having promotional materials
available through WaterSense
is convenient and saves us
time and money."
—Julie Frazier, Butler County Department
of Environmental Services, Ohio
WaterSense®:
A National Brand
for Local Results
(866) WTR-SENS (987-7367)
www.epa.gov/watersense watersense@epa.gov
Recycled/Recyclable—Printed with Vegetable Oil Based Ink
100% Process Chlorine Free Recycled Paper.
EPA
WaterSense
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Why Partner With WaterSense?
Water. It's in high demand and short supply in
many markets. Faced with population increase,
supply issues, aging infrastructure, climate
change, and consumer waste, you know it's
time to amplify your water-efficiency outreach
efforts.
Using water more efficiently makes sense for
consumers, communities, and the environment.
Water-efficiency measures, as part of broader
conservation efforts, can help reduce water and
wastewater infrastructure costs and conserve
resources for future generations.
WaterSense understands these goals. That's why
EPA developed a credible, national brand with a
strong and consistent water-efficiency message.
Working together, we can promote the value of
water and help consumers and organizations
make smart choices regarding water use and
water-using products.
aterSense offers people a simple way to make
product choices that use less water-with no
sacrifice to quality or product performance.
What Are the Benefits?
As a WaterSense partner, you will receive the
following benefits:
A National Water-Efficiency Brand
• Get more than just a product label—get a
symbol that represents the importance of
water efficiency in the United States.
• Reduce research costs and increase confi-
dence by promoting water-efficient products
that meet or exceed WaterSense performance
standards.
• Take advantage of consistent national
messaging to more clearly educate water
consumers.
Ready-to-Go Outreach Materials
• Customize promotional items, including
magnets and stickers, with your logo/brand.
• Utilize collateral and media materials, includ-
ing public service announcements, fact
sheets, brochures, press releases, and letters
to the editor.
• Tailor WaterSense bill stuffers with the water-
efficiency message for utility customers.
"WaterSense adds consistency with products, messaging, and marketing and
provides utilities with identical criteria to ensure a clear and concise message
is conveyed to customers."
—Al Dietemann, Seattle Public Utilities, Washington
Recognition as a Leader in Water Efficiency
• Distinguish your organization from others
with the WaterSense partner logo.
• Be recognized by EPA as an environmental
steward.
• Get listed on the WaterSense Web site and
in other program materials.
Membership in a National Network
• Network with your peers and share success
stories.
• Participate in forums and receive regular
program news and updates.
Become a WaterSense Partner
Visit and
click into the Promotional Partners page
where you will find the Partnership
Agreement and Promotional Partner
Checklist. Simply follow
the online instructions
to complete and sub-
mit these forms.
EPA
WaterSense
PARTNER
For more information, please contact
the WaterSense Helpline at:
(866JWTR-SENS (987-7367)
watersense@epa.gov
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