Training, Testing,
      and Telling:
            effort to
         eip minimize

           lead levels
           in school
       child care facility

        drinking water
        A Guide for

 Community Partners
     United States
     Environmental Protection

Publication Date: August 2006
Document Number:816-K-06-006

Training, Testing,
       and Telling:
                             Table of Contents
           A Guide for
  Community Partners
     United States
     Environmental Pr
                             SECTION 1. Campaign Background

                             SECTION 2. Overview of the State of
                                     Water in the United States
SECTION 3. Collaboration Opportunities
        Available to Your Organization   5

SECTION 4. How to Promote "3Ts-       7
        Training, Testing, and Telling"
        in Your Community

SECTION 5. Incorporating "3Ts—
        Training, Testing, and Telling"
        into Local Events and
        Health Observances         9

SECTIONS. Community Partnership Proposal 13

 Help EPA  bring this  health issue
 to the forefront
The United States Environmental Protection
Agency (EPA) wants to ensure schools and
child care facilities are safe environments for
our nation's children. In response to rising
public concern over the health risks posed to
young children by lead in the drinking water,
EPA is launching a "3Ts—Training, Testing,
and Telling" program. This initiative is
designed to encourage school officials and
child care facility operators to implement a
voluntary program that incorporates the

Training - focuses on alerting school
administrators, custodians, utilities and water
officials to  the risks of lead poisoning and the
means of mitigating those risks.

Testing -  underscores the importance of
monitoring lead levels in school and child care
facility drinking water to identify and respond
to any existing problems.

Telling - emphasizes the need to
communicate with the public regarding all
facets of the issue, from funding and initiating
a testing protocol, to reporting results,  if
needed, and proposing a remediation strategy.

Join EPA's community call to action. Today,
schools, child care facilities, and local
government officials have limited budgets with
which to address health and safety issues.
Recognizing this, EPA's "3Ts - Training,
Testing, and Telling" program is a call for
education, collaboration, and partnership-
building to find necessary funding and
encourage utilities to be more sensitive to
public concern about water quality.

Lend your group's voice, resources and local
influence. By lending your organization's
support on a grassroots level, you can help us
raise your community's awareness of the
health effects associated with lead exposure,
the heightened vulnerability of young children,
and the importance of reducing potential
sources of contamination from school and
child care facilities. By bringing this issue to
the forefront, your organization can play a vital
role in the promotion  of voluntary
"3Ts— Training, Testing, and Telling" in your

To implement a local program of education
and advocacy, this booklet includes the
following materials and templates.  It is
designed for easy adaptation to your
organization's size, resources, and local
outreach opportunities.
   Overview of the State of Water in the
   United States
   Collaboration Opportunities Available to
   Your Organization

   How to Promote "3Ts— Training, Testing,
   and Telling" in Your Community
   Incorporating "3Ts— Training, Testing, and
   Telling" into Local Events and Health

   Community Partnership Proposal

                                               The Drinking  Water
                                               in  the  United States
 Drinking Water Quick Facts:     Timeline -
 Water is the only substance found on earth in
      three forms, solid, liquid, and gas.

 Water covers two-thirds of earth's surface, but
        only about 1% of that water is
        available for drinking water.

A person can live for more than a month without
    food, but only about a week, depending
        on conditions, without water.

 Americans drink more than 1 billion glasses of
             tap water a day.

     The average cost for water supplied
      to a home in the US is about $2.00
       for 1000 gallons, which equals
        about 5 gallons for a penny.

Notable dates in the
Progress of Providing Safe Drinking Water

1800s - Scientists begin to gain an
understanding of the sources and effects of
drinking water contaminants, especially those
not visible to the naked eye.

1900s - Engineers develop techniques such
as filtration and chlorination to prevent
waterborne microbes from causing disease.

1914 - Federal Regulation of Drinking Water
begins. The U.S. Public Health Service sets
standards for some disease causing microbes.

1962 - All 50 states adopt the final U.S Public
Health Service standards that began in 1914.

1970 - Founding of the Environmental
      Protection Agency.
                                                £ 1974 - The Safe Drinking Water Act
                                                   becomes a federal law.
                                                  1986 - First Amendment to the Safe
                                                Drinking Water Act - These
                                               Amendments required 83
                                               new primary drinking water standards
                                               within three years.

                                           1996 - Second Amendment to the Safe
                                           Drinking Water Act - These Amendments
                                           provided for a balanced, integrated framework

of reform, and represent a major national
commitment to:

1. New and stronger approaches to prevent
contamination of drinking water;

2. Better information for consumers,
(including "right to know");

3. Regulatory improvements, (including better
science, prioritization of effort, and risk
assessment), and

4. New funding for states and communities
through the Drinking Water State Revolving
Role of the United  States
Environmental Protection
The U.S. Environmental Protection Agency
(EPA) is responsible for ensuring the safety
of our nation's drinking water. EPA enforces
federal clean water and safe drinking water
laws, provides support for public water
systems and municipal waste water treatment
plants, and takes part in pollution prevention
efforts aimed at protecting watersheds and
sources of drinking water.

EPA oversees both regulatory and voluntary
programs to fulfill its mission to protect our
nation's waters. As a result of this "multi-
barrier" approach to ensuring water quality, in
the United States, we enjoy one of the safest
water supplies in the world.
National Drinking Water

The Safe Drinking Water Act gives the
Environmental Protection Agency responsibility
for setting national drinking water standards
that protect the health of the 297 million
Americans who get their water from public
water systems. Since 1974, EPA has been
safeguarding our nation's drinking water by
setting national standards for more than 80
possible contaminants, including lead.

While EPA and state governments set and
enforce standards, local governments and
private water suppliers have direct
responsibility for the quality of the water that
ultimately flows through the tap into homes,
businesses, schools and child care centers.

Water systems test and treat their water,
maintain the distribution systems that deliver
water to consumers, and report on their water
quality to the state and customers. States and
EPA provide technical assistance to water
suppliers and can take legal action against
systems that fail to provide water that meets
state and EPA standards.

                                  COLLABORATION OPPORTUNITIES
                              AVAILABLE TO YOUR  ORGANIZATION
                                 Collaboration  Opportunities
Objective: To underwrite costs, increase
volunteer base, add volume to your
organization's collective voice, and strive to
forge community partnerships across both
private- and public-sector lines. This will
heighten both public and media interest in your
activities, events and advocacy initiatives.

  Pursue partnerships and co-sponsorships
  with local or national companies that have a
  stake in and/or wish to give back to the
  community on issues relating to child
  welfare, education and learning disabilities,
  public health and safety, environmentalism,
  and family values.

  Successful collaborations will help
  underwrite the costs of staging and
  publicizing your activities. These
  partnerships will also give your group
  access to added resources as well as high-
  traffic venues for displays, signage,
  information dissemination, news
  conferences and public gatherings.

  Equally important, the name recognition of a
  local or national co-sponsor will enhance the
  credibility of your efforts and elevate the
  news value for local press.

  Collaborations give your group and its
  awareness campaign access to a full range
  of partner communications, including: print
  and electronic newsletters,  statement
  stuffers, paycheck stuffers, advertising
  supplements, customer bags, entrance or
  check-out areas, parking lots, park areas,
  public and fleet vehicles, office lobbies,
  employee cafeterias, training auditoriums,
How to approach prospective

  Identify appropriate contact, i.e. public
  information officer, community relations
  officer, marketing director, or public relations

  Send partnership proposal by mail.

 \ Follow-up by phone to secure appointment.

  Meet to discuss mutual objectives,
  underscoring the potential for positive word-
  of-mouth and media exposure that will:
   Reinforce name and/or brand awareness
   Build public trust
   Enhance community/family-values public
  Map out a collaborative publicity campaign
  that capitalizes on the media contacts,
  expertise, resources and distribution outlets
  of your partner(s).

  Corporate Collaborations:
  Your organization can approach companies
  that cater to child, health, safety, community
  and family needs to help raise awareness to
  this issue.

  These companies may be able to serve as a
  funding source for activities, provide a vehicle
  of disseminating information to the masses,
  (including their own employees), as well as
  provide volunteers that can help with this

  Local or National Retailers (children's
  apparel, toys, games, electronics, books,
  learning aids, videos, etc.)
  Insurance Companies
  Healthcare Providers/Medical Centers
  Pediatric Physician Groups
  Pediatric Medical Associations
4 Banks and Financial Institutions
  Supermarket Chains
  Security Firms
  Drug Store Chains
  Shopping Mall Owners/Managers
  Multiplex Owners/Managers
  Family Restaurant Chains
  Fast Food Chains
  Automobile Dealerships
  Arena/Stadium Owners/Managers
  Phone Companies (local, long-distance,
  Internet Companies
6 Water Testing Laboratories
  Plumbing Contractors
  Engineering Firms
  Architectural Firms
t Plumbing Materials Suppliers (lead-free
  Water Cooler Manufacturers/Distributors

Public Collaborations:
These partnerships will garner a level of public
attention that maximizes media coverage as
well as garner support at the local and state
level. Many local governments have
established programs that are responsible for a
wide variety of public health protection
activities. These programs are often the first
line of defense when public health risks arise.
Lead programs for children are often a high
priority for local health offices. Although
resources may be limited, the office may be
willing to provide assistance in a variety of
ways. For example, a representative may be
able to attend meetings to discuss potential
health effects, as well as to act as a contact with
State programs to obtain information and
assistance. A representative may even be able
to assist in developing the plumbing profile,
conducting sampling, or in taking follow-up

• Public Library System
  Parks and Recreation Department
6 EPA Regional Offices
t Local Utility/Water Supplier
6 Local Office of State Department of Health
• Local Office of State Department of Education
t Local Housing and Urban Development Office
  Local Office of State Department of
  Environmental Protection
t Local County/Municipal Department of
  Environmental Resource Management
     Civic/Community Collaborations:
     Your organization may want to partner with
     your numbers, presence, resources and impact.
            Chambers of Commerce

               Service Groups
       (Lions Club, Rotary, Kiwanis, JCCs)

       Youth Groups (Boys and Girls Club,
            Big Brothers/Big Sisters,
    Boy Scouts, Girl Scouts, Little League, etc.)
              Board of Realtors

        Downtown Merchant Associations

           Homeowners Associations

             Community Centers

             Faith-based Groups

Local Environmental/Conservation Advocacy Groups

  Local Child Welfare and Safety Advocacy Groups

                                          HOW TO PROMOTE 3Ts-
      Tie-in with  National Environmental  Events
                                and Health Observances

Objective: As public-interest advocates, your goal is to educate your community regarding:

4 The health risks posed to young children by lead in drinking water

4 The potential for elevated levels of lead in school and child care drinking water

  The means to minimize this risk and safeguard the health of your community's children

The most effective way to lend significance and credibility to your awareness event or campaign is
by tying it to a national observance. Doing so positions your activities within a national framework
while allowing you to localize the issues.
Calendar of Events
Based on your group's resources, the following is a list of nationally recognized health and
environmental observances around which to base your awareness initiative. Localizing a national
observance is an effective way to heighten both public and media interest
         National Birth Defects
           Prevention Month
    March of Dimes Birth Defects
    1275 Mamaroneck Avenue
    White Plains, NY 10605
    (888) MODIMES (663-4637)
    Pregnancy and Newborn Health
    Education Center
 National Public Health Week-
American Public Health Association
        800 I Street, NW
   Washington, DC 20001-3710
     (202) 777-APHA (2742)
            f** t** t**
          Earth Day


                                           National Food Safety
                                             Education Month
                                        International Food Safety Council
                                        National Restaurant Association
                                            Educational Foundation
                                       175 West Jackson Blvd, Suite 1500
                                              Chicago, IL 60604
                                                  Children's Health Month
   National Drinking Water Week
   American Water Works Association
         6666 W. Quincy Avenue
           Denver, CO 80235
           (303) 794-7711 or
  National SAFE KIDS Week
  Safe Kids Worldwide
  1301 Pennsylvania Avenue, NW,
  Suite 1000
  Washington, DC 20004-1707
  (202) 662-0600
Lead Poison Prevention Week
U.S. Environmental Protection Agency
 Office of Children's Health Protection
  1200 Pennsylvania Avenue, NW,
         Mail Code 1107A
    Room 2512 Ariel Rios North
    Washington,  DC 20004
Source: 2005 National Health Observances, National Health Information Center, Office of Disease Prevention and Health Promotion,
U.S. Department of Health and Human Services, Washington, DC.

              Incorporating "3Ts—Training, Testing, and Telling"
                         into Local Events and Health Observances
                     Local  Events and Health Observances
Objective: To create youth fairs, state fairs, local festivals, commemorations and other annual
community events. These events have an established local following that provides an ideal
opportunity to put your "3Ts—Training, Testing, and Telling" initiative before the public eye.
To further heighten public and media interest, tie in with a national event or health observance.
Designed to generate grassroots support, your initiative can be a single event or series of events
as time, personnel and resources allow. The key is to get your organization involved for the sake
of a healthier, safer community.

Here are some options. Select what works best for your organization and feel free to pick and
choose to create your own observance.

Option #1: Earth Day (April  22)
11 Earth  Day: Nothing's More Natural  than Water"
   Find out what celebrations are already
   scheduled in your community. Offer your
   organization's support in exchange for
   the opportunity to tie in your
   "3Ts—Training, Testing, and Telling"
   campaign with a staffed information

   Create an " Earth Day: Nothing's More
   Natural than Water" information center
   to staff at one or more established
   community Earth Day events.

   Create " Earth Day: Nothing's More
   Natural than Water" flyers with your
   "3Ts—Training, Testing, and Telling"
   message. Distribute leading up to Earth
   Day ceremonies throughout your
community, including malls, public libraries,
downtown commercial districts and
transportation hubs.

Announce that your organization will be
presenting its Earth Day Drinking Water
Awards to those five individuals whose
efforts, in the past year, have had the
greatest positive impact on the quality of
drinking water in local schools and child
care facilities.

When presenting your Earth Day Drinking
Water Awards,  take photographs of the
presentation to distribute with a press
release to local papers as well as each
honoree's employee newsletter.

Option #2: National Drinking Water Week (May)
" Drinking Water: The Best Way to Wet Your Whistle"
   In conjunction with National Drinking
   Water Week, create a week-long local
   celebration of clean drinking water.

   Secure retail co-sponsorship to underwrite
   and hand out" Wet Your Whistle:
   3Ts—Training, Testing, and Telling"
   water bottles at staffed checkout displays,
   with other EPA information and pamphlets

   Collaborate with local water utility/supplier
   to promote free family and school tours of
   the water treatment facility throughout the
   week. Secure a free tour listing in local
   newspaper and TV calendars of events.

   Collaborate with other school districts and
   child care facilities to conduct a student
   art, photography or essay contest
   (depending on age group) revolving
   around the theme: "Drinking Water: Why
   it's the Best Way to Wet Your Whistle."

   Declare a "Wet Your Whistle Day in
   your community in conjunction with
   National  Drinking Water Week and have
   the mayor issue a proclamation making it

   Create a photo opportunity with the mayor
   flanked by your representatives and those
   of your campaign's community and
   corporate co-sponsors.
Send an advisory of the proclamation
presentation and follow-up by releasing the
story with photo to your local papers as well
as the employee and community
newsletters of all interested groups.

Honor a " Drinking Water Week Worker of
the Year" by identifying that individual who
has done the most over the past year to
promote the health and safety of drinking
water in your community's schools and
child care facilities.

Announce the finalists and judging of
student art/photography/essay contest to
create additional publicity.
Hold a judging and awards event. Send an
announcement and group photo of the
winners to your local community papers
and schools for inclusion in their school
papers and parent-teacher newsletters.

Take advantage of all events throughout
the week to create photo opportunities,
invite the press, and send out follow-up
photos and releases to community

Distribute educational pamphlets and
literature at all venues throughout your
National Drinking Water Week celebration.
Invite a water utility public information
officer to speak to your students or client
base about water quality in your

                              Option #3: Children's Health Month  (October)
                                 11 Healthy Children Need Healthy Drinking Water"
Secure newspaper, TV and radio co-             f Hold a series of readings/book-signings in
sponsorships, working with each outlet's            conjunction with a bookstore chain, featuring
community relations director.                       family/children's health authors.
Seek out co-sponsorships and collaborations
with your local healthcare community (public
health department, healthcare providers,
healthcare insurers, medical centers,
pediatrician groups, etc.) offering promotional
consideration in exchange for sponsorship

Release to the media a month-long schedule
of events with interview and photo

Set up downtown, regional mall and library
information displays to disseminate information
on child and family health, the issue of lead in
drinking water, the importance of school and
child care facility testing, and a schedule of
local Children's Health Month events.
Organize a public " Healthy Children Need
Healthy Drinking Water" roundtable
discussion moderated by your media
sponsor's health reporter.  Roundtable
participants can include community leaders
from a full range of relevant areas of expertise
(healthcare, education, childhood mental
health and learning disabilities, special
education, pre-natal care,
construction/engineering, water treatment and
delivery, water testing, etc.)
As a follow-up to your roundtable, arrange for
TV and radio interviews of your roundtable
experts on local news/talk and public service
Announce and create an annual awards
luncheon honoring 5-10 local members of
the community who have made the greatest
contribution to child health through their
professional and/or volunteer efforts.
Set up and promote through local calendars a
workshop on lead in drinking water.

Create and distribute bumper stickers and
merchant decals:
"3Ts—Training, Testing, and Telling11
Healthy Children Need Healthy Drinking Water
Create a " Kids Get Out and Play Day in
collaboration with the local parks and
recreation department. Arrange for an onsite
live weather broadcast in front of your
information display, reinforcing the message:
"3Ts-Training, Testing, and Telling11
Healthy Children Need Healthy Drinking

Initiate a letter-writing campaign to editors and
reporters urging them to focus on the issue of
lead in drinking water and the special risks it
poses to fetuses, infants and young children.
Create media advisories to alert the press of
all events.

Release photos of all events with press
releases for follow-up coverage and newsletter

Pamphlets and  Information for Distribution
Order these publications from the EPA National
Safe Drinking Water Hotline, (800) 42&4791:
Is There Lead in My Drinking Water? US EPA 816-F-05-
001. Feb 2005.

3Ts for Reducing Lead in Drinking Water in Schools:
Introduction (178 K PDF File, 2 pgs) US EPA 816-B-05-009.
December 2005.
Visit this one-stop EPA site that provides information
about drinking water quality in schools and child care
facilities, as well as relevant articles and publications,
including the following:
Consumer Fact Sheet on Lead. Web site article. US EPA.

Decision Tree for Pre-Sampling. Web site article. US EPA.

 3Ts Guidance and Toolkit.  US EPA.
http://www.epa.gov/safewater/schools/guidance.htm l#3ts

Drinking Water in Schools and Child Care Facilities.
Web site article. US EPA.

Post-Remediation Sampling. US EPA.

National Lead Information Center. - Document Request
Site. US EPA. http://www.epa.gov/lead/pubs/nlic.htm
Solicit relevant brochures and educational handouts
                 'ocal sources:
    Local water utility
    State and local health agencies
    Certified local water testing laboratories
    State drinking water program
    State and local environmental groups
Other Resources and Information
Local Resources
Secure the following information from these local
Local Water Supplier
    Annual water quality report
    Details about how your water is treated
State Department of Health/Environmental Protection
    Lead and drinking water public health information
    State lead-in-drinking-water regulatory guidelines
    Testing children for blood lead levels
National Toil-Free Hotlines
Call to locate the appropriate agencies and secure
drinking water information.
EPA Safe Drinking Water Hotline
(800) 426-4791

Community Right-to-Know Hotline
(800) 424-9346

Lead Hotline
(800) 424-LEAD (5323)
Government, Professional Organization and
Advocacy Websites
United States Environmental Protection Agency
Office of Ground Water and Drinking Water

Clean Water Fund

United States Department of Education
Office of Safe and Drug-Free Schools

National Head Start Association

Healthy Schools Network

Centers for Disease Control and Prevention
Lead Poison Prevention Program

American Water Works Association (AWWA)

Campaign for Safe and Affordable Drinking Water

                                            COMMUNITY PARTNERSHIP PROPOSAL
                              Together we can raise  lead awareness and help minimize
                              lead levels in  school and child care facility drinking water
Contact: . We, in turn,
are reaching out to you as a partner with the resources and
family-values commitment to help us broaden and strengthen
the impact of our own locally launched, lead-awareness

 Background Information
    Provide a brief overview of your organization's mission,
history, leadership and track record of community
I   Underscore what your organization brings to the
table in terms of credibility, influence, membership,
following, and success related to the promotion of
healthcare, child welfare, education and family values.
    Include any awards or official recognition your
organization and/or leadership has garnered.
    Indicate that further information is attached or
available at your organization's website.

Lead in school and child care facility drinking water puts
our children at risk. Lead is a toxic metal that can be
harmful to human health when ingested or inhaled.
Furthermore, unlike most other contaminants, lead is
stored in our bones and can be released later into the
bloodstream, which means even small doses can
accumulate and become significant.

Unfortunately, those most at risk from lead exposure are
the most defenseless - fetuses, infants and young
children - whose rapidly growing bodies tend to absorb
more lead than the average adult. Childhood lead
exposure can impair development of the brain and
central nervous system. Even at low  levels, the adverse
effects may include lowered  IQ, impaired hearing,
reduced attention span, and  poor classroom
performance. At higher levels, lead can cause even
more serious brain damage. Of equal concern,
accumulated  lead stored in a mother's blood may
damage a child before it is born, lowering the newbom's
birth weight and retarding normal physical and mental

The level of risk does, indeed, depend upon a child's
total exposure to lead from all sources in the
environment - air, soil, dust,  food and water.
Nevertheless, lead in drinking water can be a significant
contributor to overall exposure, particularly for children
and infants whose diets consist of liquids made with

This makes lead and water awareness vital to the
maintenance of a healthy environment for our
community's children. Education is our method, and
action - in the form of voluntary testing and monitoring
by schools and child care facilities - is our ultimate goal.
Why? Because schools and  child care facilities are
where children are most vulnerable due to the amount of
time spent and water consumed there, compounded by
the age of the plumbing, and the on-again/off-again
water-use patterns that promote corrosion.

Your partnership and underwriting assistance is vital to
our effort. We need your help. What's more, we're
confident we can count on your support. As a partner
and co-sponsor of our campaign, we are asking you for
the following:

    Funds to help underwrite the costs of staging and
publicizing our events and activities
    Volunteers and speakers to participate in workshops,
forums, press conferences and media events
    High-traffic venues for displays, signage, information
dissemination, news conferences and public
gatherings, including:  (Tailor this to your partner.)
    Access to your mailing lists, media contacts, public
relations expertise, and both employee and customer
communications, including:  (Tailor this
to your partner.)
    Your name recognition as a co-sponsor throughout
the campaign, which will greatly enhance the credibility of
our efforts and significantly elevate the news value for
local press

Here are our proposed activities and initiatives.
    Provide a brief overview of the campaign, special
events and/or advocacy initiatives your organization is
    List other partners who are lending their resources
and expertise to your awareness effort.
t   Enlist your collaborator's input and suggestions,
including  possible opportunities to tie  in with partner
initiatives that are already in the planning stages or in

awareness and build public trust
    Inclusion in all marketing, collateral, public relations
and communications materials to exponentially multiply the
impact of your partnership support
    Reinforcement of your stated  mission to give back to
the community
    Enhancement of your community/family-values public
•   Public recognition opportunities for your employees,
from staff to management and president/CEO

Let's take the next step. In light of what is at stake, I'm
confident of your support. To solidify our collaboration, I'll
be following up by phone in the next few days. On behalf
of  I  would only add that we are very
excited about the impact