SEPA
    WASTE
Preserving Resources,
  Preventing Waste
etting   the  Most  Out   of
              &
     r  Climate   Profile
                                                                              October 2005
                           very fall EPA produces individual Climate Profiles for Waste Wise partners who
                           reported annual waste reduction data during the program's spring reporting
                        ^•season. So now that you have received your Climate Profile, you might be
                        king yourself, "What do I do with this information?" Below, you will learn how to
                       sad the data inside your Climate Profile and also discover ways in which you and
                      your company can use this data to share your accomplishments with others.

                      Understanding Your Climate Profile Data
                      Your individualized Climate Profile contains a lot of useful information, if you under-
                      stand the data and how to use it.
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                        Total greenhouse gas (GHG) emission reductions—
                        Waste Wise calculates this figure using EPA's WAste
                        Reduction Model (WARM) based on your annual waste
                        prevention and recycling activities. Your emission reduc-
                        tions are measured in metric tons of carbon equivalent
                        (MTCE). You can see the separate data here for waste pre-
                        vention and recycling activities, as well as their total.

                        Real life equivalents—Waste Wise transforms your
                        emission reduction figures into something you and
                        others can easily understand. (Further information and
                        more equivalents are available online at
                        . You simply enter in your
                        GHG data in MCTE and click on calculate.)

                        Volumes and GHG emission reductions by commodity—
                        This chart shows a breakdown of your total waste
                        reduction accomplishments by material type (in pounds)
                        and the emissions reductions related to each of these
                        materials.
                                                   GHG emission reductions by commodity—This graph
                                                   shows your emission reductions by material type as per-
                                                   cent of your entire waste reduction picture.
                                                   GHG emission reductions for the past few years—
                                                   This chart and related graph show how your emission
                                                   reduction accomplishments have changed throughout
                                                   recycling activities in this section.

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Using Your Climate Profile Data
As discussed in Don't "Waste" Your Chance To Do your Share: How To Reduce Your Climate
Footprint (also referred to as the How-To Guide), there are many different ways to inform your
staff, management, shareholders, customers, and the general public about your waste reduction
accomplishments and how your company is reducing its impact on global climate change.

Step 1
The first step is thinking about your communications in terms of what you want to do, and
how you're going to do it:
                   Goal
 Gaining management support
 Educating support staff
 Educating the general public
     Communication Tool To Use
Presentations, project status reports, annual reports,
stakeholder/stockholder reports
Employee newsletters, educational posters, pay-
check inserts
Community event displays, bill inserts,
web site announcements, press releases, newspa-
per/journal articles, advertisements
Step 2
Now that you know what the data is and who you want to share it with, it is time to use it. For
this example we will draft Web page text. (Additional examples/templates are available in the
How-To Guide.)
This is the data that you will use;
This is the sample Web page text:

Company XYZ is committed to decreasing its impact on the planet. Among our environmental
protection activities, we have participated in the U.S. Environmental Protection Agency's
Waste Wise program for 8 years. We took this partnership to the next level by working with
Waste Wise's Climate Campaign to further decrease our greenhouse gas (GHG) emissions. As
part of this effort, we educate our employees and the public about the important link between
waste and climate change. In 2004, Company XYZ reduced its GHG emissions by nearly   -*
122 million metric tons of carbon equivalent (MTCE), This is equivalent to the emission reduc-
tions of removing approximately 88 million cars off the road for one  year! For further informa-
tion on our efforts, please contact Shelly Smith at (555) 689-2365 or .

          For further assistance, please contact Waste Wise at WasteWise@icfi.com or
                             (800) EPA-WISE (372-9473).

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