\                                   WaterSense® Media  Logo
EPA    ^^P*™
WaterSense                                               Use  Guidelines
        Using the WaterSenseSM Program Logo

        In June 2006, EPA Administrator Stephen Johnson announced WaterSense, a new partnership
        program designed to enhance the market for water-efficient products and services by making it
        easier for consumers and others to find products that use less water. As part of that announcement,
        Administrator Johnson unveiled a logo for the program, which can be replicated in media documents,
        broadcasts, and Web sites describing the program launch.
        What Is the WaterSense Program  Logo?

        The WaterSense program logo will be used as a brand
        identifier for the program by EPA and its promotional
        partners. Logo use is restricted to EPA partners and any
        mediaoutlets publishing articles or Web pieces specifically
        about the program. The WaterSense program  logo
        should only be used on informational materials and
        should not be disseminated to other entities for their
        promotional purposes.

        What Should  the WaterSense Program Logo Look Like?

        The program logo consists of the WaterSense  image and text in Rotis Semi Serif - 65 Bold font orient-
        ed horizontally. Blue (PMS 641) and green (PMS 364) were chosen for the program logo, representing
        water and the environment. Black or reversed white versions of the logo are also allowed for use. The
        logo should be reproduced large enough for "EPA" to be legible.

        Use only the original art files as provided by EPA. The WaterSense program logo may not be altered,
        cut, separated, or otherwise distorted in perspective or appearance. This includes stretching the logo,
        changing the logo colors, or inserting text into the logo.

        Where to Use the WaterSense Program Logo

        EPA and the media may use the WaterSense program logo on informational materials focusing on
        water efficiency and describing the WaterSense program, only in the following ways:

           In articles about the WaterSense program.
           On Web sites that discuss water efficiency and describe the WaterSense program (however, they
           may not be used to indicate that the Web site's sponsor is a WaterSense partner or that any prod-
           ucts found on the site are labeled by WaterSense).
           With press materials that announce or promote the WaterSense program and specific water-effi-
           ciency campaigns.

Reminder: The WaterSense program logo may not be distributed or used to imply EPA endorsement of a
company, organization, product, or service, and may never be associated with products or services that do
not meet the criteria of the WaterSense program.

Downloading the WaterSense Program Logo

There are two different WaterSense program logos—one with the program URL and one without:

Without URL
With URL
To receive an electronic copy of the logo, please contact the WaterSense Helpline at watersense@epa.gov.
The logo is available in three different file types—GIF, JPG, and EPS. Each type is best used with a different

   GIF - for use on Web pages
   JPG - for use in PowerPoint presentations
   EPS - for use in printing or incorporating into Photoshop, Illustrator, QuarkExpress, etc.

When possible, the full color WaterSense program logo should be used, large enough to be clear and