LABS FORTHE 2IST CENTURY Tips for Promoting Your Involvement in Labs21 Now THAT YOU'VE BECOME a Labs21 Partner, we encourage you to take advantage of this important distinction. Choose from a number of activities to raise awareness about your project and your involvement in Labs21—both within and outside of your organization. By pro- moting your project internally, you can garner support for your efforts, which may, in turn, act as a springboard for future sustainable design proj- ects. Promoting your project externally can help position your organization as an industry leader committed to forward-thinking laboratory design. Options for Internal Communications • Give presentations to introduce the Labs21 partnership to different stakeholders within your organization: - Educate key project staff (architects, engi- neers, EH&S, operations and maintenance) about your commitment to sustainable design. - Make the case for sustainable design to sen- ior level decisionmakers (CEO, CEO, other senior managers) using Labs21 case studies as examples. - Explain your broader sustainable design goals to research staff and other lab users. • Offer one or more informal lunch meetings to introduce your project and allow for ques- tions and answers from colleagues. • Publish articles in your company newsletter— both printed and electronic versions—to keep the program visible within your organization and provide project updates. • Issue a company-wide e-mail announcement to reach a wide audience with news about your project. • Include information on your company's Intranet, featuring project updates and photos. Options for External Communications • Issue a press release announcing your desig- nation as a Labs21 Partner, perhaps drawing from the sample press release on our promo- tional CD. • Feature the project on your Web site, high- lighting your involvement with Labs21 and linking to the Labs21 Web site for more infor- mation. In turn, Labs21 will provide a page on our Web site with details about your project and corresponding links. • Highlight your involvement with Labs21 in your company's annual report, perhaps in the Environmental Health & Safety section, as a way to reach corporate shareholders. • Make a presentation at the Labs21 Annual Conference, which serves as an excellent forum to inform the laboratory community about the innovative nature of your project. • Make presentations at other industry confer- ences and events. • Work with Labs21 to publish a case study or best practice about your project and its unique sustainable features. • Publish an article in an industry journal or newsletter. www.labs21century.gov ------- |