Proceedings
5th National Conference for
Nonpoint Source and Stormwater Outreach
Achieving Results with Tight Budgets
May 11-14, 2009
Doubletree Hotel & Executive Meeting Center Portland-Lloyd Center
Portland, Oregon
Sponsored by:
United States
Environmental Protection
Agency
Applying knowledge la improve water quality
National
Water Program
A Partnership olUSDA CSHICS
« Land Giant Colleges and Universities
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Contents
Contents
Foreword v
Conference Steering Committee vi
Conference Agenda vii
List of Attendees xv
Pre-Conference Workshop Abstracts
Monday. May 11. 2009
Changing Public Behavior, Learn to Apply Social Assessment to Water Management Strategies 1
Elaine Andrews and Kate Reilly, University of Wisconsin-Extension, Environmental Resources Center
Getting in Step, Conducting Effective Stormwater/Nonpoint Source Outreach Campaigns 2
Melissa DeSantis and Jennifer McDonnell, Tetra Tech, Inc.
Eyes on the Prize, An Evaluation Primer for NPS and Stormwater Programs and Overview of Social
Indicators Evaluation System & Applied Survey Development Skills 3
Rebecca Power, Jennifer Kushner, Ken Genskow, and Linda Prokopy, University of Wisconsin-Extension
Onsite Wastewater Education, Research-Based Outreach Strategies to Help Minimize NPS
Pollution Risks 5
Bruce Lesikar, Texas A&M University System; DavidLindbo, North Carolina State University
George Loomis, University of Rhode Island
Presenter Biosketches and Abstracts
Tuesday. May 12. 2009
Welcoming Remarks 6
Dean Marriott, Director, City of Portland Bureau of Environmental Services
Dr. Dick Pedersen, Director, Oregon Department of Environmental Quality
Keynote Address: Social Marketing in Tough Times: Show Them the Pounds per Penny 7
Nancy Lee, Author and President of Social Marketing Services, Inc.
Session Al: Promoting Green Development with Community-Based Outreach
Changing Yard Care Behaviors: A Multi-Pronged Education Campaign Addressing Several Target
Audiences and Focusing on Measurable Outcomes 8
Jennifer Krupowicz, Charlotte-Mecklenburg Storm Water Services, North Carolina
Falls Hill-Poplar Heights Residential LID Demonstration Project & Conservation Landscaping
Incentive Program: Sustainable Stormwater Management at the Community Level 9
Christin Jolicoeur, Northern Virginia Soil & Water Conservation District
Rain Barrels as a Stepping Stone to Better Stormwater Management at Home 11
Aileen Winquist, Arlington County Department of Environmental Services, Virginia
Session Bl: Creative Outreach Methods
Reaching Our Audiences with Outcome-Based Outreach: The Lake Merritt Clean Lake Program 12
Dr. Richard L. Bailey, The Lake Merritt Institute, California
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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Contents
Integrating Stormwater Outreach, Public Art, Filtration, LEED Silver Certification, and LID—Yes It
Can Be Done! 13
Mary Morse, City of San Jose Environmental Services Department, California
Outreach Portland Style: Promoting Green Development 14
Jan Seago, University of Idaho Extension, Washington
Luncheon Address: The City of Portland and ProjectDX—Animating Local, Private, Green
Stormwater Action 15
Tom Puttman, Transformative Sustainable Solutions, Inc., Oregon
Dan Vizzini, Portland Bureau of Environmental Services, Oregon
Session A2: Promoting Green Development-Using Mass Media
Greening the Grass: Encouraging Mainers to Adopt Low Impact Lawn Care Practices 17
Jami Fitch, Cumberland County Soil and Water Conservation District, Maine
Watershed Watch - Lessons Learned from Seven Years of Implementation 19
Mary Morse, City of San Jose Environmental Services Department, California
Sandi Manor, AdManor, Inc., California
Session B2: Using Research to Reach Our Audiences
Scoping Workshops and Focus Groups Ensure Successful Outreach Programs: Case Studies from
Oregon 20
Derek Godwin, Oregon State University Extension Service
Pilot-Testing Performance-Based Incentives for Agricultural Pollution Control in Iowa and
Vermont 21
William Matthews, Oregon Department of Agriculture
The Clean Water Word: Why Your Stakeholders Are Your Best Marketers 22
Ely Teragli, Clean Water Services, Oregon
Session A3: MS4 Partnering
Forming, Storming and Norming: The Creation of STORM (STormwater Outreach for Regional
Municipalities) 23
Dave Ward, Snohomish County Public Works, Surface Water Management, Washington
Doug Rice, King County Department of Natural Resources and Parks, Stormwater Services, Washington
Northern Virginia Clean Water Partners Use Radio to Influence Resident Behavior 25
Aileen Winquist, Arlington County Department of Environmental Services, Virginia
Spend Less, Teach More: A Model for Collaborative Stormwater Outreach and Education 27
Angle Hong, East Metro Water Resource Education Program, Minnesota
Workshop B3: All About NEMO: A Proven Model for Educating Communities on Stormwater 28
Dave Dickson and John Rozum, Center for Land Use Education and Research, Connecticut
Wednesday. May 13. 2009
Session A4: Programs Promoting Green Development
Blue Thumb—Planting for Clean Water: Using Social Marketing Techniques to Promote Native
Gardens, Rain Gardens and Shoreline Plantings within Priority Watershed Areas 29
Angle Hong, East Metro Water Resource Education Program, Minnesota
Lake Clarity Crediting Program for Lake Tahoe 30
Jeremy Sokulsky, Environmental Incentives, LLC, California
RiverSmart Homes: Promoting Stormwater Management on Residential Properties 32
Shelby Laubhan, District of Columbia Department of the Environment
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Contents
Session B4: Reaching Our Audiences Through University-Based Outreach Programs
Stormwater Management in Your Backyard: An Extension Education Initiative 34
Dr. Christopher Obropta, Rutgers Agricultural Experiment Station, New Jersey
Changing Public Behavior: Addressing the Challenges of Applying Social Assessment to Water
Management Strategies 36
Elaine Andrews and Kate Reilly, Environmental Resources Center, University of Wisconsin, Madison
Session A5: Pictures, Toons & Beyond
Say It with Pictures: Training Kentucky Construction Site Workers in Erosion and Sediment
Control 37
Barry Tanning, Tetra Tech, Inc., Kentucky
A Stormwater Campaign in Cartoons 39
Kathy Ottenberg and Kelly Carroll, West Valley Clean Water Program, California
Developing and Implementing a Comprehensive Surface Water Education and Outreach Plan for
a Rural County 41
Pat Pearson, Washington State University Jefferson County Extension
Session B5: Using Technology
Outreach Skills Training Through the South Carolina Department of Health and Environmental
Control "Polluted Runoff Outreach Toolbox" 43
Victoria L. Kramer, South Carolina Department of Health and Environmental Control
Using GIS-Enabled Tools for Tracking, Reporting and Communicating: Ideas for the Average
Administrator 45
John Wasiutynski, District of Columbia Department of the Environment
EPA Watershed Academy's Use of the Web to Share Information 47
Anne Weinberg, U.S. Environmental Protection Agency, Headquarters
Session A6: Using Research to Pave the Way for Low Impact Development
Addressing Public Perceptions, Understandings and Misunderstanding of Urban Stormwater
Initiatives 49
Nancy Stalker and Krista Vopicka, City of Calgary Water Resources, Alberta, Canada
Using Rainwater to Grow Livable Communities 50
Martina Frey, Tetra Tech, Inc., Oregon
Workshop B6: Pixels and Mashups and Blogs, Oh My! Integrating New Technology into an
Effective Nonpoint Source Outreach Program 52
John Rozum and Dave Dickson, Center for Land Use Education and Research, Connecticut
Session A7: Research Perspectives into Greener Residential Yards
Segmenting Residential Lawn Fertilizer Audiences in the Wekiva Study Area 53
Leesa Souto, University of Central Florida, Mary B. Collins, University of California, Santa Barbara
Barriers & Strategies to the Adoption of Environmentally Friendly Landscaping: Research & Case
Studies 55
Claudia Lewis, Plan C Initiative, Florida
Conducting Sustainable Landscape Design Charettesfor Homeowners: Process and
Methodologies 56
Gail Hansen De Chapman, University of Florida
Workshop B7: Data to Maps (D2M): A Hands-on Workshop 57
Cyd Curtis, Janice Huang, and Thomas Davenport, U.S. Environmental Protection Agency, Region 5
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Contents
Thursday. May 14. 2009
Panel Discussion A8: Overcoming Barriers to Changing Landscape Behaviors 59
Julia Burch, Sarasota Bay Estuary Program, Florida, Gail Hansen de Chapman, University of Florida,
Claudia Lewis, Plan C Initiative, Florida, Kathy Shay, City of Austin, Texas,
Leesa Souto, University of Central Florida, Facilitator: Melissa DeSantis, Tetra Tech, Inc., Virginia
Session B8: 21st Century Challenges and Opportunities
Light Imprint: Integrating Sustainability and Community Design 62
Thomas E. Low, Duany Plater-Zyberk & Company, North Carolina
Portland's Stormwater Marketplace: Animating Market Forces for Sustainable Stormwater
Management 63
Dan Vizzini, Portland Bureau of Environmental Services, Oregon
Tom Puttman, Transformative Sustainable Solutions, Inc., Oregon
Addressing Community Concerns about Environmental Health: A Collaborative, Multi-Media
Approach for San Diego's Watersheds 65
Karen Franz, San Diego Coastkeeper, California
Session A9: Evaluating Impacts
Planning and Evaluating Mass Media PSA Campaigns for Stormwater 67
Sarah Bruce, North Carolina Clean Water Education Partnership
Green from the Ground Up: Evaluating Impacts and Program Effectiveness of a Nature-Friendly
Development Practices Education Series 68
Megan Kleibacker, Oregon State University Sea Grant Extension
Session B9: Promoting Green Development Through Municipal Programs
Lessons in Citizen Engagement: Embracing Green Infrastructure 69
Mandy Stark, City ofLenexa, Kansas
Green Retrofits for Schools via Rain Gardens 71
Karen Fuss, Coastal Waccamaw Stormwater Education Consortium, South Carolina
People as Part of Stormwater Infrastructure: Integrating Education and Partnerships into a
Large-Scale Sustainable Stormwater Management and Watershed Enhancement Program 73
Anne Nelson, Rhetta Drennan, and Erica Timm, Portland Bureau of Environmental Services, Oregon
People's Choice Awards- Finalists 76
All PowerPoint presentations from the conference are available online in PDF format at
www.epa.gov/nps/outreach2009/agenda.html.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach IV
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Foreword
Foreword
The Fifth National Conference for Nonpoint Source and Stormwater Outreach was held May 11-14, 2009 in
Portland, Oregon. The conference took place in the midst of the deepest economic downturn since the Great
Depression nearly 80 years prior. Local and state travel freezes across the nation severely curtailed
attendance, making this proceedings document an even more important record of the valuable information
exchange that took place at this conference. The PowerPoint presentations from the conference are available
online at www.epa.gov/nps/outreach2009/agenda.html.
We learned from our keynote speaker, Nancy Lee, the importance of thinking in terms of pounds of pollutants
reduced per dollar that our outreach efforts generate. While many of us feel challenged to justify the cost of
doing outreach in tough economic times, Nancy exhorted us to demonstrate that effective outreach is one of
the soundest investments that we should make. The health and restoration of our waterways deserve no less.
The theme of the 2009 conference was "Achieving Results with Tight Budgets" and the presenters and
workshop leaders answered that call by providing a first-class mix of training workshops and presentations
that feature some of the finest examples of nonpoint source outreach nationally. Many attendees chose to earn
Continuing Education Units through our partnership with USDA and the University of Wisconsin.
The selection of Portland as host city was deliberate. Portland is a world leader in the practice of sustainable
stormwater management and a model for stakeholder involvement and community outreach. Speakers
representing federal, state and local nonpoint source and stormwater programs presented the latest applied
research and techniques in changing key behaviors of our target audiences to improve and protect the health
of our nation's waters.
The conference drew attendees and presenters from 31 states, two countries and two U.S. territories. Most of
the attendees represented state and local government agencies and organizations. Post-conference evaluations
bore out that this conference proved invaluable to those who were able to attend.
Many of the presentations and workshops focused on how to best promote low impact and green
development, and sustainable stormwater practices. Those who attended found the conference stimulating and
are looking forward to creatively applying their experiences locally to improve and protect their environment.
Those who were not able to attend but who take the time to peruse these pages and apply their lessons can be
similarly blessed.
Don Waye, Conference Liaison
Nonpoint Source Control Branch, OWOW
U.S. Environmental Protection Agency
Washington, DC
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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Conference Steering Committee
Conference Steering Committee
Don Waye, Committee Chair
U.S. Environmental Protection Agency Project Manager
Tom Davenport
U.S. Environmental Protection Agency, Region 5
Pete Davis
U.S. Environmental Protection Agency, Region 7
Tonya Dombrowski
Oregon Department of Environmental Quality
Stacey Eriksen
U.S. Environmental Protection Agency, Region 8
Rosetta Fackler
Kentucky Division of Water
Kathy Hoppe
Maine Department of Environmental Protection
Jennifer Krupowicz
Charlotte-Mecklenburg (NC) Storm Water Services
Peter Monahan
U.S. Environmental Protection Agency, Region 8
Rebecca Power, Cooperative State Research, Education,
and Extension Service (CSREES) Conference Lead and
Liaison for National Water Program
Wisconsin Cooperative Extension
Curry Rosato
City of Boulder, CO
Patti Sanzone
Florida Department of Environmental Protection
Jan Seago
University of Idaho Extension
Kathy Shay
City of Austin, TX
Donna Somboonlakana
U.S. Environmental Protection Agency, Region 2
Leesa Souto
University of Central Florida
Birgit Widegren
Nevada Division of Environmental Protection
Jack Wilbur
Utah Department of Food and Agriculture
Contractor Support
Jennifer McDonnell, Melissa DeSantis, Amber Marriott, and Elsa Mittelholtz, Tetra Tech, Inc.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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Monday, May 11, 2009
Conference Agenda
Conference Agenda
Monday, May 11, 2009
Pre-Conference Workshops
9:00 a.m. - 4:00 p.m. Changing Public Behavior Broadway Room
Full Day Learn to Apply Social Assessment to Water Management Strategies
Lunch is included Elaine Andrews and Kate Reilly, University of Wisconsin-Extension,
Environmental Resources Center
9:00 a.m. - 4:00 p.m. Getting in Step Halsey Room
Full Day Conducting Effective Stormwater/Nonpoint Source Outreach Campaigns
J h ' ' I d d Melissa DeSantis and Jennifer McDonnell, Tetra Tech, Inc.
9:00 a.m. - 4:00 p.m. Eyes on the Prize Weidler Room
Full Day Morning Session: An Evaluation Primer for NFS and Stormwater Programs
Lunch is included Afternoon Session: Overview of Social Indicators Evaluation System
& Applied Survey Development Skills
Rebecca Power, Jennifer Kushner, Ken Genskow, and Linda Prokopy,
University of Wisconsin-Extension
8:30 a.m. - 12:00 p.m. Onsite Wastewater Education Roosevelt Room
Half Day Research-Based Outreach Strategies to Help Minimize NFS Pollution Risks
T ,. t' Idd Bruce Lesikar, Texas A&M University System; David Lindbo, North Carolina State
University; George Loomis, University of Rhode Island
(Instructors are with the USDA Cooperative States Research, Education, and
Extension Service and the Consortium of Institutes for Decentralized Wastewater
Treatment)
5:00 p.m. - 6:00 p.m. Conference Registration Opens
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Tuesday, May 12, 2009 Conference Agenda
Tuesday, May 12, 2009
7:30 a.m. - 5:00 p.m. Conference Registration
9:00 a.m. Welcoming Remarks Multnomah Room
Dean Marriott, Director, City of Portland Bureau of Environmental Services
Dr. Dick Pedersen, Director, Oregon Department of Environmental Quality
9:30 a.m. - 10:30 a.m. Keynote Address Multnomah Room
Social Marketing in Tough Times: Show Them the Pounds per Penny
Nancy Lee, Author and President of Social Marketing Services, Inc.
10:30 a.m. - 11:00 a.m. Break
11:00 a.m. -12:30 p.m. Session Al: Promoting Green Development with Community-Based
Outreach Holladay Room
Moderator: Leesa Souto, University of Central Florida
— Changing Yard Care Behaviors: A Multi-Pronged Education Campaign
Addressing Several Target Audiences and Focusing on Measurable
Outcomes
Jennifer Krupowicz, Charlotte-Mecklenburg Storm Water Services,
North Carolina
— Falls Hill-Poplar Heights Residential LID Demonstration Project &
Conservation Landscaping Incentive Program: Sustainable Stormwater
Management at the Community Level
Christin Jolicoeur, Northern Virginia Soil & Water Conservation District
— Rain Barrels as a Stepping Stone to Better Stormwater Management
at Home
Aileen Winquist, Arlington County Department of Environmental Services,
Virginia
Session Bl: Creative Outreach Methods Broadway Room
Moderator: Tonya Dombrowski, Oregon Department of Environmental Quality
— Reaching Our Audiences with Outcome-Based Outreach: The Lake
Merritt Clean Lake Program
Dr. Richard L. Bailey, The Lake Merritt Institute, California
— Integrating Stormwater Outreach, Public Art, Filtration, LEED Silver
Certification, and LID—Yes It Can Be Done!
Mary Morse, City of San Jose Environmental Services Department, California
— Outreach Portland Style: Promoting Green Development
Jan Seago, University of Idaho Extension, Washington
12:30 p.m. - 1:30 p.m. Luncheon Address Cascade Ballroom
The City of Portland and ProjectDX—Animating Local, Private, Green
Stormwater Action
Tom Pullman, Transformative Sustainable Solutions, Inc., Oregon
Dan Vizzini, Portland Bureau of Environmental Services, Oregon
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach Vl'ii
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Tuesday, May 12, 2009 Conference Agenda
1:30 p.m. - 3:00 p.m. Session A2: Promoting Green Development-Using
Mass Media Holladay Room
Moderator: Stacey Eriksen, U.S. Environmental Protection Agency, Region 8
— Greening the Grass: Encouraging Mainers to Adopt Low Impact Lawn
Care Practices
Jami Fitch, Cumberland County Soil and Water Conservation District, Maine
— Watershed Watch - Lessons Learned from Seven Years of Implementation
Mary Morse, City of San Jose Environmental Services Department, California
Sandi Manor, AdManor, Inc., California
Session B2: Using Research to Reach Our Audiences.... Broadway Room
Moderator: Don Waye, U.S. Environmental Protection Agency, Headquarters
— Scoping Workshops and Focus Groups Ensure Successful Outreach
Programs: Case Studies from Oregon
Derek Godwin, Oregon State University Extension Service
— Pilot-Testing Performance-Based Incentives for Agricultural Pollution
Control in Iowa and Vermont
William Matthews, Oregon Department of Agriculture
— The Clean Water Word: Why Your Stakeholders Are Your Best
Marketers
Ely Teragli, Clean Water Services, Oregon
3:00 p.m. - 3:30 p.m. Break
3:30 p.m. - 5:00 p.m. Session A3: MS4 Partnering Holladay Room
Moderator: Claudia Lewis, Plan C Initiative, Florida
— Forming, Storming and Norming: The Creation of STORM (STormwater
Outreach for Regional Municipalities)
Dave Ward, Snohomish County Public Works, Surface Water Management,
Washington
Doug Rice, King County Department of Natural Resources and Parks,
Stormwater Services, Washington
— Northern Virginia Clean Water Partners Use Radio to Influence Resident
Behavior
Aileen Winquist, Arlington County Department of Environmental Services,
Virginia
— Spend Less, Teach More: A Model for Collaborative Stormwater Outreach
and Education
Angle Hong, East Metro Water Resource Education Program, Minnesota
Workshop B3: All About NEMO: A Proven Model for
Educating Communities on Stormwater Broadway Room
Dave Dickson and John Rozum, Center for Land Use Education and Research,
Connecticut
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach fx
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Wednesday, May 13, 2009 Conference Agenda
Wednesday, May 13, 2009
7:30 a.m. - 4:00 p.m. Conference Registration
8:15 a.m. - 9:45 a.m. Session A4: Programs Promoting Green
Development Broadway Room
Moderator: Kathy Shay, City of Austin, Texas
— Blue Thumb—Planting for Clean Water: Using Social Marketing
Techniques to Promote Native Gardens, Rain Gardens and Shoreline
Plantings within Priority Watershed Areas
Angle Hong, East Metro Water Resource Education Program, Minnesota
— Lake Clarity Crediting Program for Lake Tahoe
Jeremy Sokulsky, Environmental Incentives, LLC, California
— RiverSmart Homes: Promoting Stormwater Management on Residential
Properties
Shelby Laubhan, District of Columbia Department of the Environment
Session B4: Reaching Our Audiences Through University-Based
Outreach Programs Multnomah Room
Moderator: Rebecca Power, Wisconsin Cooperative Extension
— Stormwater Management in Your Backyard: An Extension Education
Initiative
Dr. Christopher Obropta, Rutgers Agricultural Experiment Station,
New Jersey
— Changing Public Behavior: Addressing the Challenges of Applying Social
Assessment to Water Management Strategies
Elaine Andrews and Kate Reilly, Environmental Resources Center, University
of Wisconsin, Madison
9:45 a.m. - 10:15 a.m. Break
10:15 a.m. - 11:45 a.m. Session A5: Pictures, Toons & Beyond Broadway Room
Moderator: Jennifer McDonnell, Tetra Tech, Inc., Virginia
— Say It with Pictures: Training Kentucky Construction Site Workers
in Erosion and Sediment Control
Barry Tanning, Tetra Tech, Inc., Kentucky
— A Stormwater Campaign in Cartoons
Kathy Ottenberg and Kelly Carroll, West Valley Clean Water Program,
California
— Developing and Implementing a Comprehensive Surface Water Education
and Outreach Plan for a Rural County
Pat Pearson, Washington State University Jefferson County Extension
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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Wednesday, May 13, 2009 Conference Agenda
Session B5: Using Technology Multnomah Room
Moderator: Stacey Eriksen, U.S. Environmental Protection Agency, Region 8
— Outreach Skills Training Through the South Carolina Department of
Health and Environmental Control "Polluted Runoff Outreach Toolbox"
Victoria L. Kramer, South Carolina Department of Health and Environmental
Control
— Using GIS-Enabled Tools for Tracking, Reporting and Communicating:
Ideas for the Average Administrator
John Wasiutynski, District of Columbia Department of the Environment
— EPA Watershed Academy's Use of the Web to Share Information
Anne Weinberg, U.S. Environmental Protection Agency, Headquarters
11:45 a.m. - 12:45 p.m. Luncheon Address Cascade Ballroom
Recent Trends and Perspectives on Stormwater in New England
Bob Varney, Senior Vice President, Normandeau Associates, and Regional
Administrator, U.S. Environmental Protection Agency, Region 1, 2001-2009
12:45 p.m. - 2:15 p.m. Session A6: Using Research to Pave the Way for Low Impact
Development Broadway Room
Moderator: Tom Davenport, U.S. Environmental Protection Agency, Region 5
— Addressing Public Perceptions, Understandings and Misunderstanding of
Urban Stormwater Initiatives
Nancy Stalker and Krista Vopicka, City of Calgary Water Resources,
Alberta, Canada
— Using Rainwater to Grow Livable Communities
Martina Frey, Tetra Tech, Inc., Oregon
12:45 p.m. - 2:15 p.m. Workshop B6: Pixels and Mashups and Blogs, Oh My! Integrating
New Technology into an Effective Nonpoint Source Outreach
Program Multnomah Room
John Rozum and Dave Dickson, Center for Land Use Education and Research,
Connecticut
2:15 p.m.-2:30 p.m. Break
2:30 p.m. - 4:00 p.m. Session A7: Research Perspectives into Greener
Residential Yards Broadway Room
Moderator: Birgit Widegren, Nevada Division of Environmental Protection
— Segmenting Residential Lawn Fertilizer Audiences in the Wekiva Study
Area
Leesa Souto, University of Central Florida
Mary B. Collins, University of California, Santa Barbara
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach xf
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Wednesday, May 13, 2009 Conference Agenda
Session A 7 (continued) — Barriers & Strategies to the Adoption of Environmentally Friendly
Landscaping: Research & Case Studies
Claudia Lewis, Plan C Initiative, Florida
— Conducting Sustainable Landscape Design Charettes for Homeowners:
Process and Methodologies
Gail Hansen De Chapman, University of Florida
Workshop B7: Data to Maps (D2M): A Hands-on
Workshop Multnomah Room
Cyd Curtis, Janice Huang, and Thomas Davenport, U.S. Environmental
Protection Agency, Region 5
4:30 p.m. - 9:30 p.m. Tour of Meriwether's Skyline Farm Followed By a Farm-To-Table
Dinner and the People's Choice Awards at Meriwether's
Restaurant
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach X/f
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Thursday, May 14, 2009 Conference Agenda
Thursday, May 14, 2009
7:30 a.m. -1:00 p.m. Conference Registration
8:30 a.m. -10:00 a.m. Panel Discussion A8: Overcoming Barriers to Changing Landscape
Behaviors 3 Sisters Room
Julia Burch, Sarasota Bay Estuary Program, Florida
Gail Hansen de Chapman, University of Florida
Claudia Lewis, Plan C Initiative, Florida
Kathy Shay, City of Austin, Texas
Leesa Souto, University of Central Florida
Facilitator: Melissa DeSantis, Tetra Tech, Inc., Virginia
Session B8: 21st Century Challenges and Opportunities
Broadway Room
Moderator: Don Waye, U.S. Environmental Protection Agency, Headquarters, DC
— Light Imprint: Integrating Sustainability and Community Design
Thomas E. Low, Duany Plater-Zyberk & Company, North Carolina
— Portland's Stormwater Marketplace: Animating Market Forces for
Sustainable Stormwater Management
Dan Vizzini, Portland Bureau of Environmental Services, Oregon
Tom Puttman, Transformative Sustainable Solutions, Inc., Oregon
— Addressing Community Concerns about Environmental Health: A
Collaborative, Multi-Media Approach for San Diego's Watersheds
Karen Franz, San Diego Coastkeeper, California
10:00 a.m. - 10:15 a.m. Break
10:15 a.m. - 11:45 a.m. Session A9: Evaluating Impacts 3 Sisters Room
Moderator: Jan Seago, University of Idaho Extension, Washington
— Planning and Evaluating Mass Media PSA Campaigns for Stormwater
Sarah Bruce, North Carolina Clean Water Education Partnership
— Green from the Ground Up: Evaluating Impacts and Program
Effectiveness of a Nature-Friendly Development Practices Education
Series
Megan Kleibacker, Oregon State University Sea Grant Extension
Session B9: Promoting Green Development Through Municipal
Programs Broadway Room
Moderator: Tonya Dombrowski, Oregon Department of Environmental Quality
— Lessons in Citizen Engagement: Embracing Green Infrastructure
Mandy Stark, City ofLenexa, Kansas
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach X/ff
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Friday, May 15, 2009 Conference Agenda
Session B9 (continued) — Green Retrofits for Schools via Rain Gardens
Karen Fuss, Coastal Waccamaw Stormwater Education Consortium,
South Carolina
— People as Part of Stormwater Infrastructure: Integrating Education and
Partnerships into a Large-Scale Sustainable Stormwater Management
and Watershed Enhancement Program
Anne Nelson, Rhetta Drennan, and Erica Timm, Portland Bureau of
Environmental Services, Oregon
11:45 a.m. - 1:00 p.m. Lunch and Closing Remarks Multnomah Room
Rebecca Power, University of Wisconsin-Extension
2:00 p.m. - 5:00 p.m. Field Trip: Portland Low Impact Development Tour (optional)
2:30 p.m. - 3:30 p.m. Field Trip: Gerding Theater at the Armory Tour (optional)
Friday, May 15, 2009
9:00 a.m. -12:00 p.m. Field Trip: Portland Low Impact Development Tour (optional)
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach XIV
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List of Attendees
and
May 11-14, 2009-
Betsy Adams
Environmental Education & Outreach Specialist
Kirkland Public Works
1235thAve
Kirkland, WA 98033
Phone: 425-587-3858
Fax: 425-587-3807
E-mail: badams@ci.kirkland.wa.us
Stacey Armstrong
Projects Coordinator
Watershed Committee of the Ozarks
320 N Main Ave
Springfield, MO 65806
Phone:417-866-1127
Fax:417-866-1918
E-mail: stacey@watershedcommittee.org
Richard Bailey
Executive Director
The Lake Merritt Institute
568 Bellevue Ave
Oakland, CA 94610
Phone: 510-238-2290
E-mail: lmi@netwiz.net
Nicole Ballinger
Communications Coordinator
Lake Champlain Basin Program
54 W Shore Rd
Grand Isle, VT 05458
Phone: 802-372-3213
Fax: 802-372-3233
E-mail: nballinger@lcbp.org
Chris Bayham
Natural Resource Specialist
Oregon DEQ
1102 Lincoln Street, Suite 210
Eugene, OR 97401
Phone: 541-687-7356
Fax: 541-686-7551
E-mail: bayham.chris@deq.state.or.us
Elaine Andrews
Director
University of Wisconsin - Extension
Environmental Resources Center
445 Henry Mall, Rm202
Madison, Wl 53706
Phone:608-262-0142
Fax: 608-262-2031
E-mail: eandrews@wisc.edu
Vishakha Atre
Senior Scientist
EOA, Inc.
111 W Evelyn Ave, Ste110
Sunnyvale, CA 94086
Phone:408-720-8811
Fax: 408-720-8812
E-mail: vatre@eoainc.com
Chris Bailey
Water Quality Control Supervisor
City of Albany
PO Box 490
Albany, OR 97321
Phone:541-917-7629
Fax: 541-917-7607
E-mail: chris.bailey@cityofalbany.net
Kandi Bauman
Education & Outreach Coordinator
Thurston Conservation District
2918 Ferguson St SW, Ste A
Tumwater, WA98512
Phone: 360-754-3588
E-mail: kbauman@thurstoncd.com
Beatrice Benne
Product & Marketing Mgr
ProjectDX
2100 SW River Parkway
Portland, OR 97201
Phone: 503-866-0928
E-mail: beatrice@projectdx.com
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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List of Attendees
Lauren Bennett
Program Manager
Bluegrass PRIDE
PO Box 910384
Lexington, KY 40591
Phone: 859-266-1572
Fax: 859-266-0264
E-mail: lauren@kentuckypride.com
Erin Blackman
Environmental Planner
North Central Texas Council of Governments
PO Box 5888
616 Six Flags Dr
Arlington, TX 76005
Phone: 817-695-9227
Fax: 817-695-9191
E-mail: eblackman@nctcog.org
Elaine Borjeson
Conservation & Outreach Program Administrator
City of Bellevue
450110thAve, NE
Bellevue, WA 98004
Phone:425-452-7103
Fax: 425-452-5214
E-mail: eborjeson@bellevuewa.gov
James Bowcutt
Bear River Watershed Coordinator
University of Southern Utah - Extension
1860 N100E
North Logan, UT 84312
Phone: 435-753-6029
Fax: 435-753-5616
E-mail: jim.bowcutt@usu.edu
Heidi Brow
Water Resources
Pala Band of Mission Indians
35008 Pala Temecula Rd, Pmb 10
Pala, CA 92059
Phone: 760-891-3514
Fax: 760-742-3189
E-mail: hbrow@palatribe.com
Sarah Bruce
Senior Water Resources Planner
North Carolina Clean Water Education Partnership
PO Box 12276
Research Triangle Park, NC 27709
Phone: 919-558-9343
Fax: 919-549-9390
E-mail: sbruce@tjcog.org
Megan Callahan
Public Information Manager
Portland Bureau of Environmental Services
1120SW5thAve#1000
Portland, OR 97204
Phone: 503-823-4759
Fax: 503-823-6995
E-mail: megan.callahan@bes.ci.portland.or.us
Bernadette Berdes
Senior Project Manager
Milwaukee Metropolitan Sewerage District
260 W Seeboth St
Milwaukee, Wl 53204
Phone:414-225-2161
E-mail: bberdes@mmsd.com
Jennifer Blattman
Environmental Planner
Mid-America Regional Council
600 Broadway St
Ste 200
Kansas City, MO 64105
Phone: 816-474-4240
Fax: 816-421-7758
E-mail: jblattman@marc.org
Jennifer Boudin
Public Affairs Specialist
Oregon DEQ
1102 Lincoln St Ste 210
Eugene, OR 97401
Phone: 541-687-7343
Fax: 541-686-7551
E-mail: boudin.jennifer@deq.state.or.us
Paula Breysacher
Public Education Specialist
City of Garland
PO Box 469002
Garland, TX 75046
Phone:972-205-2191
E-mail: pbreysac@ci.garland.tx.us
James Brown
Associate Director of Strategic Planning
U.S. Environmental Protection Agency, Region 6
1445 Ross Ave
Dallas, TX 75202
Phone:214-665-3175
Fax: 214-665-7373
E-mail: brown.jamesr@epa.gov
Julia Burch
Public Outreach Coordinator
Sarasota Bay Estuary Program
111 South Orange Ave
Ste 200w
Sarasota, FL 34236
Phone: 941-955-8085
Fax: 941-955-8081
E-mail: julia@sarasotabay.org
Janice Castro
LBP-LAS Coordinator
Commonwealth of the Northern Mariana Islands DEQ
PO Box 501305
Saipan, MP 96950
Phone: 670-664-8500
Fax: 670-664-8540
E-mail: janicecastro@deq.gov.mp
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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List of Attendees
Rika Cecil
Environmental Programs Coordinator
City of Shoreline
17500 Midvale Ave N
Shoreline, WA 98133
Phone: 206-801-2452
Fax: 206-546-0780
E-mail: rcecil@shorelinewa.gov
Cheryl Cheadle
Blue Thumb Coordinator
Blue Thumb - Oklahoma Conservation Commission
128 East 3rd Ave
Bristow, OK 74010
Phone: 918-398-1804
E-mail: cheryl.cheadle@conservation.ok.gov
Ray Colby
Water Quality Specialist
Makah Tribal Fisheries
PO Box 115
150 Resort Dr
Neah Bay, WA 98357
Phone: 360-645-3162
Fax: 360-645-2525
E-mail: colby.ray@centurytel.net
Fray Crease
Program Specialist
County of Santa Barbara
Project Clean Water
123 E Anapamu St
Santa Barbara, CA93101
Phone: 805-568-3546
Fax: 805-568-3434
E-mail: fcrease@cosbpw.net
Elena Cronin
Community Outreach
Clark County Public Works
PO Box 9810
Vancouver, WA 98666
Phone: 360-397-6118
Fax: 360-759-5781
E-mail: elena.cronin@clark.wa.gov
Cyd Curtis
Environmental Scientist
U.S. Environmental Protection Agency, Region 5
77 W Jackson Blvd (WW-16J)
Chicago, IL 60604
Phone: 312-353-6959
Fax: 312-408-2278
E-mail: curtis.cynthia@epa.gov
Jennifer Chang
Environmental Engineer
NAVFAC Hawaii
400 Marshall Rd
EV4, Bldg X-11
Pearl Harbor, HI 96860
Phone:808-471-1171
Fax: 808-471-1160
E-mail: jennifer.chang@navy.mil
Amber Clayton
Stormwater Retrofit Program Manager
Portland Bureau of Environmental Services
1120SW5th Ave
StelOOO
Portland, OR 97204
Phone: 503-823-4356
Fax: 503-823-6995
E-mail: amberc@bes.ci.portland.or.us
Mary Collins
Consultant
University of California, Santa Barbara
5982 Cuesta Verde
Goleta, FL93117
Phone:407-823-4145
Fax: 407-823-4145
E-mail: mbcolli@gmail.com
Carol Creasey
Senior Planner
Clallam County Department of Community Development
223 E 4th St, Ste 5
Port Angeles, WA 98362
Phone:360-417-2423
Fax: 360-417-2443
E-mail: ccreasey@co.clallam.wa.us
Ellen Cunningham
Principal
Cunningham Environmental Consulting
10018EdgecombePI, NE
Bainbridge Island, WA 98110
Phone:206-842-1338
E-mail: ellen@cunninghamenvironmental.com
Jeremiah Cuthair
Non-Point Source Coordinator
Ute Mountain Ute Tribe
PO Box 72
Towaoc, CO 81334
Phone: 970-394-4487
E-mail: jcuthair@utemountain.org
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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List of Attendees
Marcia Danab
Public Affairs Specialist
Oregon DEQ
2020 SW 4th Ave
Portland, OR 97201
Phone: 503-229-6488
Fax: 503-229-6945
E-mail: danab.marcia@deq.state.or.us
Amelia De Leon
Planner
Guam Coastal Management Program
PO Box 2950
PO Box 3631
Hagatna, GU 96932
Phone: 671-475-9669
Fax: 671-475-4512
E-mail: mely.deleon@bsp.guam.gov
Melissa DeSantis
Public Outreach Specialist
Tetra Tech, Inc.
10306 Eaton PI
Suite 340
Fairfax, VA 22030
Phone: 703-385-6000
E-mail: melissa.desantis@tetratech.com
Tonya Dombrowski
Nonpoint Source Implementation
Oregon DEQ
475 NE Bellevue Dr, Ste 110
Bend, OR 97701
Phone: 541-633-2030
Fax: 541-388-8283
E-mail: dombrowski.tonya@deq.state.or.us
Debra Doyle
Water Quality Monitoring Coordinator
Umatilla Basin Watershed Council
PO Box 1551
920 SW Frazer Ave, Ste 210
Pendleton, OR 97801
Phone: 541-276-2275
Fax: 541-278-5463
E-mail: wqcoord@eotnet.net
Rhetta Drennan
Community Outreach & Informaton Specialist
Portland Bureau of Environmental Services
1120SW5thAve, RmlOOO
Portland, OR 97204
Phone: 503-823-6006
Fax: 503-823-6995
E-mail: rhettad@bes.ci.portland.or.us
Thomas Davenport
NPS Specialist
U.S. Environmental Protection Agency, Region 5
77 W Jackson Blvd (WW-16J)
Chicago, IL 60604
Phone: 312-886-0209
Fax: 312-582-5838
E-mail: davenport.thomas@epa.gov
Karen DeBaker
Communications Supervisor
Clean Water Services
2550 SW Hillsboro Hwy
Hillsboro, OR 97123
Phone: 503-681-3600
E-mail: debakerk@cleanwaterservices.org
David Dickson
NEMO Network Coordinator
Center for Land Use Education and Research
1066 SaybrookRd
Box 70
Haddam, CT 06438
Phone: 860-345-5228
E-mail: david.dickson@uconn.edu
Jason Donati
Stormwater Educator
Muncie Sanitary District, Delaware County Stormwater
Management
100 W Main
Muncie, IN 47305
Phone:765-213-6468
Fax: 765-747-4719
E-mail: jdonati@co.delaware.in.us
Doug Drake
Willamette Basin Coordinator
Oregon DEQ
2020 Sw 4th Ave
Portland, OR 97201
Phone: 503-229-5350
E-mail: drake.doug@deq.state.or.us
Wendy Edde
Program Manager
City of Bend - Stormwater
62975 Boyd Acres Rd
Bend, OR 97701
Phone:541-312-3018
Fax: 541-388-5570
E-mail: wedde@ci.bend.onus
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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List of Attendees
Jayna Ericson
Outreach Coordinator
Kitsap County Surface & Stormwater Management
Program
614 Division St
MS-26A
Port Orchard, WA 98366
Phone: 360-307-4277
Fax: 360-337-5678
E-mail: jericson@co.kitsap.wa.us
Tanyalee Erwin
Associate Faculty
Washington State University
2606 W Pioneer
Puyallup, WA 98371
Phone: 253-445-4504
E-mail: terwin@wsu.edu
Ann Marie Finan
Education & Outreach Specialist
Thurston County Water Resources
929 Lakeridge Dr. SW
Olympia, WA 98512
Phone: 360-754-4681
Fax:
E-mail: finanam@co.thurston.wa.us
Jamie Fowler
ORISE Fellow
U.S. Environmental Protection Agency, Headquarters
1200 Pennsylvania Ave, NW
Washington, DC 20460
Phone:202-566-1390
Fax:202-566-1333
E-mail: fowler.jamie@epa.gov
Martina Frey
Environmental Scientist
Tetra Tech, Inc.
1020 SW Taylor St
Ste 530
Portland, OR 97205
Phone: 503-477-4937
E-mail: martina.frey@tetratech.com
Karen Fuss
Coordinator
Coastal Waccamaw Stormwater Education Consortium
Center for Marine & Wetland Studies
PO Box 261954
Conway, SC 29528
Phone: 843-349-4058
Fax: 843-349-4042
E-mail: kfuss@coastal.edu
Stacey Eriksen
Environmental Engineer
U.S. Environmental Protection Agency, Region 8
1595 Wynkoop St (8EPR-EP)
Denver, CO 80202
Phone: 303-312-6692
E-mail: eriksen.stacey@epa.gov
Daniel Etson
Environmental Engineer
Fort Campbell Department of Public Works
Building 2182, 131/2St
Fort Campbell, KY 42223
Phone: 270-798-9784
Fax:270-798-1073
E-mail: dan.etson@us.army.mil
Jami Fitch
Project Manager
Cumberland County Soil & Water Conservation District
35 Main St, Ste 3
Windham, ME 04062
Phone: 207-892-4700
Fax: 207-892-4773
E-mail: jami@cumberlandswcd.org
Karen Franz
Watershed Program Director
San Diego Coastkeeper
2825 Dewey Rd
Ste 200
San Diego, CA92106
Phone:619-758-7743
Fax:619-224-4638
E-mail: karen@sdcoastkeeper.org
Tiffany Frey
Project Assistant
James River Basin Partnership
901 S National
Monroe Hall
Springfield, MO 65897
Phone:417-836-6183
Fax:417-836-8879
E-mail: tfrey@missouristate.edu
Meg Gale
Regulatory Specialist
San Francisco Public Utilities Commission
3801 3rd St, Ste 600
San Francisco, CA 94124
Phone:415-695-7378
Fax:415-695-7377
E-mail: mgale@sfwater.org
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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List of Attendees
Julie Gee
Stormwater Education Coordinator
Kentucky Environmental Education Council & Kentucky
Transportation Cabinet
420 Old Bardstown Rd
Cave City, KY42127
Phone: 502-564-9900
E-mail: julie.gee@ky.gov
Derek Godwin
Staff Chair/Watershed Specialist
Oregon State University- Extension, Marion County
3180 Center St NE
Rm 1361
Salem, OR 97301
Phone: 503-566-2909
Fax: 503-585-4940
E-mail: Derek.Godwin@oregonstate.edu
Martin Guenther
Pollution Prevention Specialist
Oak Lodge Sanitary District
14611 SE River Rd
Milwaukie, OR 97267
Phone: 503-753-9689
Fax: 503-654-8169
E-mail: mmguenther@olsd.net
Eileen Hamlin
Stormwater Program Analyst
City of Flagstaff
211 W Aspen Ave
Flagstaff, AZ 86001
Phone: 928-779-7685
Fax: 928-779-7684
E-mail: ehamlin@flagstaffaz.gov
Marcia Hartwig
Stormwater Education Coordinator
Madison Area Municipal Storm Water Partnership
One Fen Oak Ct, Room 234
Madison, Wl 53718
Phone: 608-224-3746
Fax: 608-224-3745
E-mail: hartwig@co.dane.wi.us
Greg Hertzke
External Affairs Manager
Central Colorado Water Conservancy District
3209 W 28th St
Greeley, CO 80634
Phone: 970-539-5215
Fax: 970-330-4546
E-mail: ghertzke@ccwcd.org
Bobbi Holm
Extension Assistant
University of Nebraska Extension
8015 W Center Rd
Omaha, NE 68124
Phone: 402-444-7836
Fax: 402-444-6430
E-mail: bholm2@unl.edu
Janet Geer
Storm Drain Coordinator
City of Bothell
9654 NE 182ndSt
Bothell, WA 98011
Phone: 425-486-2768
Fax: 425-486-2489
E-mail: janet.geer@ci.bothell.wa.us
Timothy Graham
Senior Public Information Officer
City of San Diego
9370 Chesapeake Dr
San Diego, CA 92123
Phone: 858-541-4333
Fax: 858-541-4350
E-mail: tgraham@sandiego.gov
Kevin Gustavson
Educator and Technical Writer
Oklahoma Conservation Commission
2800 N Lincoln Blvd, Ste 160
Oklahoma City, OK 73105
Phone:918-801-2150
E-mail: kevin.gustavson@conservation.ok.gov
Gail Hansen de Chapman
Professor
University of Florida
MehrhofHall, PO Box 110675
Gainesville, FL 32611
Phone:352-392-1831
Fax: 352-392-1413
E-mail: ghansen@ufl.edu
Erin Harwood
Program Coordinator
Washington State University, Clark County Extension
11104 NE149th St, C-100
Brush Prairie, WA 98606
Phone: 360-397-6060
Fax: 360-397-6122
E-mail: erin.harwood@clark.wa.gov
Colleen Mickey
Education & Outreach Coordinator
Lake Champlain Basin Program
54 West Shore Rd
Grand Isle, VT 05458
Phone:802-372-3213
Fax: 802-372-3233
E-mail: chickey@lcbp.org
Jamie Holtzapfel
Storm Water Permit Compliance Manager
Sanitation District Number 1
1045 Eaton Dr
Ft. Wright, KY41017
Phone: 859-578-6744
Fax: 859-331-2436
E-mail: jholtzapfel@sd1.org
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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List of Attendees
Angle Hong
Water Resource Educator
East Metro Water Resource Education Program
1380 W Frontage Rd, Hwy 36
Stillwater, MN 55082
Phone:651-275-1136
Fax: 651-275-1254
E-mail: angie.hong@mnwcd.org
Marian Hubbard
Water Resources Specialist
Salt Lake County Government Center
2001 S State St, Suite N-3100
Salt Lake City, UT84190
Phone: 801-468-2714
Fax: 801-468-2808
E-mail: mhubbard@slco.org
Cory Hunt
President
Environmental Incentives, LLC
1027 Emerald Bay Rd
South Lake Tahoe, CA 96150
Phone: 530-541-2980
E-mail: chunt@enviroincentives.com
Christin Jolicoeur
Watershed Specialist
Northern Virginia Soil & Water Conservation District
12055 Government Center Pkwy
Ste 905
Fairfax, VA 22202
Phone: 703-324-1423
Fax: 703-324-1421
E-mail: christin.jolicoeur@fairfaxcounty.gov
Laura Keehan
Associate Planner/NPDES Coordinator
City of Olympia
PO Box 1967
Olympia, WA 98501
Phone: 360-753-8321
E-mail: lkeehan@ci.olympia.wa.us
Megan Kleibacker
Watershed Education, Program Associate
Oregon State University Extension Service, Sea Grant
Extension
307 Ballard Ext Hall
Corvallis, OR 97330
Phone: 541-737-8715
E-mail: megan.kleibacker@oregonstate.edu
Mike Kromrey
Education Outreach Coordinator
Watershed Committee of the Ozarks
Watershed Committee
320 N Main Ave
Springfield, MO 65806
Phone:417-866-1127
Fax:417-866-1918
E-mail: mike@watershedcommittee.org
Janice Huang
NPS Specialist
U.S. Environmental Protection Agency, Region 5
77 W Jackson Blvd (WQ-16J)
Chicago, IL 60604
Phone: 312-353-8228
Fax: 312-582-5116
E-mail: huang.janice@epa.gov
Todd Hunsdorfer
Sustainable Business Coordinator
ECOSS
8201 10thaveS
Seattle, WA 98108
Phone: 206-767-0432
E-mail: todd@ecoss.org
Art Jenkins
Stormwater Engineer
City of Spokane Valley
11707 E. Sprague Ave. Ste 106
Spokane Valley, WA 99206
Phone:509-688-5018
Fax: 509-688-0261
E-mail: ajenkins@spokanevalley.org
Jennifer Nichols Kearns
Senior Public Information Officer
Think Blue, City of San Diego
9370 Chesapeake Dr#100
San Diego, CA 92123
Phone: 858-541-4331
Fax: 858-541-4350
E-mail: jnicholskearns@sandiego.gov
Matt Keener
Ozarkus Hillbilicus
Watershed Committee of the Ozarks
320 N Main
Springfield, MO 65807
Phone:417-866-1127
E-mail: matt@watershedcommittee.org
Victoria Kramer
NPS Outreach Assistance Coordinator
South Carolina Department of Health and Environmental
Control
Bureau of Water
2600 Bull St
Columbia, SC 29203
Phone:803-898-4211
Fax: 803-898-4095
E-mail: kramervl@dhec.sc.gov
Jennifer Krupowicz
Water Quality Educator
Charlotte-Mecklenburg Storm Water Services
600 E Fourth St
Charlotte, NC 28202
Phone: 704-432-0970
Fax: 704-336-6586
E-mail: jkrupowicz@ci.charlotte.nc.us
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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List of Attendees
Gwenn Kubeck
Stormwater Program Specialist
City of Corvallis - Public Works
PO Box 1083
Corvallis, OR 97339
Phone: 541-766-6916
Fax: 541-766-6920
E-mail: gwenn.kubeck@ci.corvallis.or.us
Alicia Lawver
Community Relation Specialist
City of Tacoma
733 Market St, Room 11
Tacoma, WA 98402
Phone: 253-591-5414
Fax: 253-591-5788
E-mail: alavwer@cityoftacoma.org
Claudia Lewis
Executive Director
Plan C Initiative
1455Treetop Dr
Palm Harbor, FL 34683
Phone: 727-785-3859
E-mail: clewis.consulting@gmail.com
Christine Livingston
Water Program Director
Save the Dunes Conservation Fund
444 Barker Rd
Michigan City, IN 46360
Phone:219-879-3564
Fax:219-872-4875
E-mail: cll@savedunes.org
George Loomis
Research and Extension Soil Scientist
University of Rhode Island
New England Onsite Wastewater Training Center, URI •
NRS Department, Coastal Institute Building
1 Greenhouse Road
Kingston, Rl 02881
Phone: 401-874-4558
Fax: 401-874-4561
E-mail: gloomis@uri.edu
Dean Marriott
Director
Portland Bureau of Environmental Services
1120SW5thAve, RmlOOO
Portland, OR 97204
Phone: 503-823-7769
Chris Maun
Outreach Specialist
Thurston County Water Resources
929 Lakeridge DR SW, Bldg 4
Olympia, WA 98502
Phone: 360-357-2491
E-mail: maunc@co.thurston.wa.us
Shelby Laubhan
Environmental Protection Specialist
District Department of the Environment
51 N St, NE, 5th Floor
Washington, DC 20002
Phone: 202-535-2275
Fax:202-535-1364
E-mail: shelby.laubhan@dc.gov
Nancy Lee
President
Social Marketing Services, Inc.
4001 West Mercer Way
Mercer Island, WA 98040
Phone: 206-232-8768
E-mail: lightson@nancylee.net
Teresa Lewis
Education & Outreach Coordinator
Pierce County PW&U Surface Water Management
2702 S 42nd St
Tacoma, WA 98409
Phone: 253-798-2725
Fax: 253-798-7709
E-mail: tlewis1@co.pierce.wa.us
Loretta Lohman
NPS Outreach Coordinator
Colorado State University
3375 W Aqueduct Ave
Littleton, CO 80123
Phone: 303-549-3063
E-mail: lorettalohman@comcast.net
Thomas Low
Director
Duany Plater-Zyberk & Company
119HuntleyPI
Charlotte, NC 28207
Phone: 704-948-8141
Fax: 704-444-8018
E-mail: brenda@dpz.com
Wym Matthews
CAFO Program Manager
Oregon Department of Agriculture
635 Capitol St NE
Salem, OR 97301
Phone: 503-986-4792
E-mail: wmatthew@oda.state.onus
Jennifer McDonnell
Public Outreach Specialist
Tetra Tech, Inc.
10306 Eaton PI
Ste 340
Fairfax, VA 22030
Phone: 703-385-6000
E-mail: jennifer.mcdonnell@tetratech.com
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List of Attendees
Yvonne Meichtry
Stormwater Education Director
Kentucky Environmental Education Council & Kentucky
Transportation Cabinet
4349 Winters Ln
Cold Spring, KY41076
Phone: 859-441-9653
Fax: 502-564-5655
E-mail: yvonne.meichtry@ky.gov
Karen Miller
Public Information and Education Specialist
Cit of Everett
3200 Cedar St
Everett, WA 98201
Phone: 425-257-8933
Fax: 425-257-8882
E-mail: kmiller@ci.everett.wa.us
Esther Cruz Moberly
Program Manager
Bluegrass PRIDE
PO Box 910384
Lexington, KY40517
Phone: 859-266-1572
Fax: 859-266-0264
E-mail: esther@kentuckypride.com
Gretchen Muller
Planning and Development Specialist II
Seattle Public Utilities
700 5th Ave Suite 2777
Seattle Public Utilities
Seattle, WA 98124
Phone: 206-684-0570
Fax: 206-684-8529
E-mail: gretchen.muller@seattle.gov
Jennifer Myatt
Program Specialist
Lexington Division of Water Quality
301 Lisle Industrial Ave
Lexington, KY 40511
Phone: 859-425-2409
Fax: 859-425-2548
E-mail: jmyatt@lfucg.com
Jennifer Nebe
Water Resource Specialist
Save the Dunes Conservation Fund
444 Barker Rd
Michigan City, IN 46360
Phone:219-879-3564
Fax:219-872-4875
E-mail: water@savedunes.org
Anne Nelson
Environmental Program Coordinator
Portland Bureau of Environmental Services
1120SW5thAve
Portland, OR 97202
Phone: 503-823-2584
E-mail: anne.nelson@bes.ci.portland.or.us
Bill Meyers
Rogue Basin Coordinator
Oregon DEQ
221 Stewart Ave, Ste 201
Medford, OR 97501
Phone:541-776-6010
Fax: 541-776-6262
E-mail: meyers.bill@deq.state.onus
Elsa Mittelholtz
Assistant Conference Planner
Tetra Tech, Inc.
10306 Eaton PI
Fairfax, VA 22030
Phone: 703-385-6000
Fax: 703-385-6007
E-mail: elsa.mittelholtz@tetratech.com
Mary Morse
Environmental Specialist
City of San Jose
170 W San Carlos St
San Jose, CA95112
Phone: 408-945-3000
Fax: 408-277-5775
E-mail: mary.morse@sanjoseca.gov
Julie Muraoka
Environmental Engineer
NAVFAC Hawaii
400 Marshall Road
EV4, Bldg X-11
Pearl Harbor, HI 96860
Phone:808-471-1171
Fax: 808-471-1160
E-mail: julie.muraoka@navy.mil
Jenifer Naas
Program Coordinator
Washington State University, Clark County Extension
11104 NE 149th St
Bldg C, Ste 100
Brush Prairie, WA 98606
Phone: 360-397-6060
E-mail: jenifer.naas@clark.wa.gov
Holly Neill
Executive Director
James River Basin Partnership
901 S. National
Monroe Hall
Springfield, MO 65897
Phone:417-836-8878
Fax:417-836-8879
E-mail: hneill@missouristate.edu
Christopher Obropta
Associate Professor
Rutgers Agricultural Experiment Station
14 College Farm Rd
New Brunswick, NJ 08901
Phone: 732-932-9800
Fax: 732-932-8644
E-mail: obropta@envsci.rutgers.edu
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List of Attendees
Erin Oliverio
Senior Enviornmental Specialist
Charlotte-Mecklenburg Storm Water Services
700 North Tryon St
Ste 205
Charlotte, NC 28202
Phone: 704-336-5595
Fax: 704-336-4391
E-mail: erin.oliverio@mecklenburgcountync.gov
Pat Pearson
Water Resources Faculty
Washington State University, Jefferson County Extension
201 W Patison
Port Hadlock, WA 98365
Phone: 360-379-5610
E-mail: pearsonp@wsu.edu
Jack Perry
Operations Manager
Oak Lodge Sanitary District
14611 SE River Rd
Oak Grove, OR 97267
Phone: 503-653-1653
Fax: 503-654-8169
E-mail: jperry@olsd.net
Carrie Powers
Stormwater Specialist
Southeast Metro Stormwater Authority
76 Inverness Dr E
Englewood, CO 80112
Phone: 303-858-8844
Fax: 303-267-9564
E-mail: cpowers@semswa.org
Linda Prokopy
Assistant Professor
Purdue University
715 West State St
West Lafayette, IN 47907
Phone: 765-496-2221
Fax: 765-494-9461
E-mail: lprokopy@purdue.edu
Patricia Pyle
Senior Program Specialist
City of Olympia
PO Box 1967
Olympia, WA 98502
Phone: 360-570-5841
E-mail: ppyle@ci.olympia.wa.us
Kate Reilly
Environmental Education Specialist and Program Manager
University of Wisconsin - Extension, Environmental
Resources Center
445 Henry Mall
Madison, Wl 53706
Phone: 608-265-5496
Fax: 608-262-2031
E-mail: klreilly@wisc.edu
Kathy Ottenberg
Program Assistant
West Valley Clean Water Program
18041 Saratoga - LG Rd
Monte Sereno, CA 95030
Phone: 530-677-5562
E-mail: kathyomail@yahoo.com
Dick Pedersen
Director
Oregon Department of Environmental Quality
811 SW6th Ave
Portland, OR 97204
Phone: 503-299-5300
E-mail: pedersen.dick@deq.state.onus
Rebecca Power
Regional Water Liaison
University of Wisconsin - Extension
445 Henry Mall
Rm202
Madison, Wl 53706
Phone: 608-263-3425
E-mail: rlpower@wisc.edu
Sarah Pratt
Hazardous Materials Specialist III
San Mateo County, Environmental Health
2000 Alameda De Las Pulgas
Ste 100
San Mateo, CA 94403
Phone: 650-372-6245
Fax: 650-627-8244
E-mail: spratt@co.sanmateo.ca.us
Thomas Puttman
Chief Sustainability Officer
Transformative Sustainable Solutions, Inc.
2100 SW River Pkwy
Portland, OR 97229
Phone: 503-953-2079
E-mail: tom@projectdx.com
Patricia Ramos
NPS Coordinator
Northern Cheyenne Tribe
PO Box 128
Lame Deer, MT 59043
Phone: 406-477-6506
Fax: 406-477-8294
E-mail: patriciar@cheyennenation.com
Doug Rice
Public Outreach Lead
King County Department of Natural Resources and Parks
King Street Center
201 S Jackson St Rm 700
Seattle, WA 98104
Phone: 206-296-8360
E-mail: doug.rice@kingcounty.gov
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List of Attendees
Mary Kay Riedl
Environmental Scientist
Nevada Division of Environmental Protection
901 S Stewart St, Ste 4001
Carson City, NV 89701
Phone: 775-687-9454
Fax: 775-687-5856
E-mail: mriedl@ndep.nv.gov
John Rozum
CT NEMO Director
Center for Land Use Education and Research
1066 Saybrook Rd, Box 70
Haddam, CT 06438
Phone: 860-345-5225
Fax: 860-345-3357
E-mail: john.rozum@uconn.edu
Iwalani Sato
Community Relations Specialist
City and County of Honolulu
1000UluohiaSt
Kapolei, HI 96707
Phone: 808-780-8872
Fax: 808-768-3289
E-mail: isato@honolulu.gov
Jennifer Seamans
Watershed Outreach Coordinator
Southwest Watershed Resource Center
6820 SW 45th Ave
Portland, OR 97219
Phone: 503-823-2862
Fax: 503-823-9462
E-mail: watershedcenter@spiritone.com
Christy Shelton
Senior Associate
Cascadia Consulting Group
1109 1st Ave, Ste 400
Seattle, WA 98101
Phone:206-449-1107
Fax:206-343-9819
E-mail: christy@cascadiaconsulting.com
Barbara Ann Smolko
Planner
Pierce County PW&U Surface Water Management
2702 S 42nd St Ste 201
Tacoma, WA 98409
Phone: 253-798-2725
Fax: 253-798-7709
E-mail: bsmolko@co.pierce.wa.us
Pamela Roberts
Water Quality Standards Specialist/NPS Coordinator
Bad River Natural Resources Department
1 Maple St
PO Box 39
Odanah,Wl 54861
Phone:715-682-7123
Fax: 715-682-7118
E-mail: wqscoordinator@badriver.com
Hannah Sanger
Environmental Educator
City of Pocatello
911 N 7th Ave
Pocatello, ID 83201
Phone: 208-705-6360
E-mail: hsanger@pocatello.us
Jan Seago
Program Liaison
University of Idaho - Extension/U.S. Environmental
Protection Agency, Region 10
1200 Sixth Ave, Ste 900
ETPA 086
Seattle, WA 98101
Phone: 360-951-5536
Fax: 206-553-2955
E-mail: seago.jan@epa.gov
Kathy Shay
Water Quality Education Manager
City of Austin
PO Box 1088
Austin, TX 78767
Phone: 512-974-2446
Fax: 512-974-2846
E-mail: kathy.shay@ci.austin.tx.us
Debbie Smith
Water Resources Educator
City of Tumwater
555 Israel Rd SW
Tumwater, WA 98501
Phone: 360-754-4148
Fax: 360-754-4142
E-mail: dmsmith@ci.tumwater.wa.us
Amy Sohner
Executive Director
Bluegrass PRIDE
PO Box 910384
Lexington, KY 40591
Phone:859-266-1572
Fax: 859-266-0264
E-mail: amy@kentuckypride.com
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List of Attendees
Cheryl Sonnen
Stormwater Coordinator
Asotin County
PO Box 160
Asotin, WA 99402
Phone: 509-243-2071
Fax: 509-243-2003
E-mail: csonnen@co.asotin.wa.us
Nancy Stalker
Leader, Customer and Community Initiatives
The City of Calgary Water Resources
PO Box 2100, Stn M #433
Calgary, Alberta, CN T2P2M5
Phone: 403-268-5727
Fax: 403-268-5709
E-mail: nstalker@calgary.ca
Cindy Stienbarger
Education Coordinator
Clark County Public Works
PO Box 9810
1300 Franklin St #150
Vancouver, WA 98666
Phone: 360-397-6118
Fax: 360-759-5781
E-mail: cindy.stienbarger@clark.wa.gov
Karin Strelioff
Environmental Specialist
Mason Conservation District
450 W. Business Park Road
Shelton, WA 98584
Phone: 360-427-9436
Fax: 360-427-4396
E-mail: karinls@masoncd.org
Esther Marie Taitague
Planner, GCMP
Guam Coastal Management Program
PO Box 2950
Hagatna, GU 96932
Phone: 671-475-9670
Fax: 671-475-4512
E-mail: esther.taitague@bsp.guam.gov
Ely Teragli
Public Information Specialist
Clean Water Services
2550 SW Hillsboro Hwy
Hillsboro, OR 97123
Phone: 503-681-4463
Fax: 503-681-3603
E-mail: teraglie@cleanwaterservices.org
Robert Varney
Senior Vice President
Normandeau Associates
25 Nashua Rd
Bedford, NH03110
Phone:603-637-1125
E-mail: rvarney@normandeau.com
Leesa Souto
Director of Public Education
University of Central Florida
Stormwater Management Academy
108 S BabcockSt
Melbourne, FL 32901
Phone: 321-749-2277
Fax: 321-722-3585
E-mail: lsouto@mail.ucf.edu
Mandy Stark
Outreach & Education Specialist
City of Lenexa
12350 W 87th St
Lenexa, KS66215
Phone:913-477-7684
Fax: 913-477-7689
E-mail: mstark@ci.lenexa.ks.us
Elizabeth Storey
Education & Outreach Coordinator
Capitol Region Watershed District
1410 Energy Park Dr
Ste4
St. Paul, MN 55406
Phone:651-644-8888
Fax: 651-644-8894
E-mail: elizabeth@capitolregionwd.org
Suzi Wong Swint
Watershed Education Program Coordinator
Snohomish County Surface Water Management
3000 Rockefeller Ave, MS 607
Everett, WA 98201
Phone: 425-388-6476
Fax: 425-388-6455
E-mail: swswint@snoco.org
Olivia Tebuteb
Environmental Technician
Commonwealth of the Northern Mariana Islands DEQ
PO Box 501305
Saipan, MP 96950
Phone: 670-664-8500
Fax: 670-664-8540
E-mail: oliviatebuteb@deq.gov.mp
Erica Timm
Graduate Research Assistant
Portland Bureau of Environmental Services
1120SW5th Ave
Portland, OR 97204
Phone: 503-823-5729
Fax: 503-823-5344
E-mail: erica.timm@bes.ci.portland.or.us
Dan Vizzini
Environmental Intergovernmental Relations
Portland Bureau of Environmental Services
1120 SW 5th Ave #1000
Portland, OR 97204
Phone: 503-823-4038
Fax: 503-823-6995
E-mail: peggym@bes.ci.portland.or.us
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List of Attendees
Dave Ward
Principal Watershed Steward
Snohomish County Public Works, Surface Water
Management
Surface Water Management
3000 Rockefeller Ave
Everett, WA 98201
Phone: 425-388-3087
E-mail: dave.ward@snoco.org
Donald Waye
NPS Outreach Coordinator
U.S. Environmental Protection Agency, Headquarters
1200 Pennsylvania Ave, NW
Washington, DC 20460
Phone:202-566-1170
Fax: 703-566-1545
E-mail: waye.don@epa.gov
Birgit Widegren
Nonpoint Source Program Manager
Nevada Division of Environmental Protection
901 S Stewart Street Ste 4001
Carson City, NV 89701
Phone: 775-687-9550
Fax: 775-687-5856
E-mail: bwidegren@ndep.nv.gov
Julie Wilson
Principal
Envirolssues
1515 SW 5th Ave, Ste 1022
Portland, OR 97232
Phone: 503-248-9500
Fax: 503-248-9505
E-mail: jwilson@enviroissues.com
Mark York
Education & Outreach Director
City of Lexington
LFUCG(913)
200 E Main St
Lexington, KY 40507
Phone: 859-258-3586
Fax: 859-425-2859
E-mail: myork@lfucg.com
John Wasiutynski
Environmental Protection Specialist
District Department of the Environment
51 N St, NE, 5th Floor
Washington, DC 20002
Phone:202-535-1844
Fax:202-535-1364
E-mail: john.wasiutynski@dc.gov
Anne Weinberg
Communications Coordinator for the Watershed Division
U.S. Environmental Protection Agency, Headquarters
1200 Pennsylvania Ave, NW
Washington, DC 20460
Phone:202-566-1217
Fax:202-566-1333
E-mail: weinberg.anne@epa.gov
Jessica Williams
Water Quality Specialist
City of Shoreline
17544 Midvale Ave N
Shoreline, WA 98133
Phone:206-801-2453
Fax: 206-546-0780
E-mail: jwilliams@shorelinewa.gov
Aileen Winquist
Environmental Planner
Arlington County Department of Environmental Services
2100 Clarendon BvldSte710
Arlington, VA 22201
Phone:703-228-3610
Fax: 703-228-7134
E-mail: awinquist@arlingtonva.us
Kristy Zhinin
NPS E&O Coordinator
Montana Department of Environmental Quality
1520 E 6th Ave
PO Box 200901
Helena, MT 59620
Phone: 406-444-7425
Fax: 406-444-6836
E-mail: kzhinin@mt.gov
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Pre-Conference Workshops
Biosketches and Abstracts
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Monday, May 11, 2009 Pre-Conference Workshops
Changing Public Behavior Workshop
Elaine Andrews Kate Reilly
Environmental Resources Center Environmental Resources Center
University of Wisconsin, Madison University of Wisconsin, Madison
445 Henry Mall, Room 202, Madison, Wl 53706 445 Henry Mall, Room 202, Madison, Wl 53706
Phone: 608-262-0142; E-mail: eandrews@wisc.edu Phone: 608-265-5496; E-mail: klreilly@wisc.edu
Biosketches
Elaine Andrews (M.S., M. AT.) is the Director of the Environmental Resources Center in the College of
Agricultural and Life Sciences at the University of Wisconsin where she is a specialist in environmental
education, focusing on community and the environment. Ms. Andrews is the former Executive Director of the
North American Association for Environmental Education (NAAEE), a Principal Investigator for over
30 national or multi-state projects, and author of numerous publications.
Kate Reilly (B.S., M. Ed.) is an environmental education specialist and outreach program manager at the
University of Wisconsin-Madison. Ms. Reilly has developed and managed a number of national
environmental education initiatives designed to support the work of natural resource professionals and
educators.
Abstract
Learn to Apply Social Assessment to Water Management Strategies—This training uses a hands-on format to
build participant skills in analyzing behavior change needs and in adopting strategies for applying behavior
change principles to developing an outreach initiative. The workshop includes basic instruction, background
material, worksheets, an assignment, and tips for evaluation.
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Monday, May 11, 2009 Pre-Conference Workshops
Getting in Step
Melissa DeSantis Jennifer McDonnell
Tetra Tech, Inc. Tetra Tech, Inc.
10306 Eaton Place, Suite 340 10306 Eaton Place, Suite 340
Fairfax, VA 22030 Fairfax, VA 22030
Phone: 703-385-6000; E-mail: melissa.desantis@tetratech.com Phone: 703-385-6000; E-mail: jennifer.mcdonnell@tetratech.com
Biosketches
Melissa DeSantis is a public outreach specialist with more than 14 years of professional experience. She
leads the public outreach department in Tetra Tech's Fairfax, Virginia, office. She manages projects providing
environmental education and public outreach services for federal, state and local agencies. The majority of her
work has focused on watershed and water pollution prevention education and outreach. She has developed
numerous outreach materials including newsletters, Web sites, posters, slide shows, multimedia computer
demonstrations, fact sheets, calendars, brochures, and citizen's guides. She has coordinated multiple public
meetings, conferences, training workshops, and stakeholder focus groups. She co-wrote the EPA outreach
guide, Getting in Step: A Guide for Conducting Watershed Outreach Campaigns. Ms. DeSantis is a course
instructor for Getting in Step public outreach and stakeholder involvement training workshops, as well
courses on watershed planning, stormwater management, and the tribal nonpoint source grant program.
Jennifer McDonnell is a public outreach specialist with more than eight years of environmental education
and outreach experience with a watershed and water quality focus. Since joining Tetra Tech, she has
developed outreach materials for adult and students audiences and is currently an instructor for EPA's Getting
in Step and Key EPA Internet Tools for Watershed Management training courses. Prior to joining Tetra Tech,
she was the Executive Director of Capital Region Earth Force. Working with five school districts, she more
than quadrupled the Global Rivers Environmental Education Network (GREEN) program reach and
successfully orchestrated and delivered 200+ attendee events and week-long training courses for educators.
Abstract
Conducting Effective Stormwater/Nonpoint Source Outreach Campaigns—Is your message being heard? Is it
being heard by the people who need to hear it? What makes people respond to environmental messages? The
key to successful stormwater or NPS outreach campaigns is targeting your message to specific audiences and
getting those audiences to respond to your message. Based on Getting In Step - A Guide for Conducting
Watershed Outreach Campaigns, this popular workshop will review the basic building blocks for developing
effective outreach campaigns through social marketing techniques. A special focus will be placed on the tools
needed to identify and research target audiences, developing effective messages that will help achieve your
objectives, and developing and distributing the most appropriate formats for your message. The instructors
will provide current examples of successful campaigns and numerous examples of outreach materials and
activities that others have used successfully to meet stormwater requirements and address nonpoint source
issues. Interactive group exercises will get you started developing your own outreach campaign.
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Monday, May 11, 2009
Pre-Conference Workshops
Eyes on the Prize
Rebecca Power
University of Wisconsin-Extension
445 Henry Mall, Room 202
Madison, Wl 53706
Phone: 608-263-3425; E-mail: rlpower@wisc.edu
Dr. Ken Genskow
University of Wisconsin-Extension
445 Henry Mall, Room 202
Madison, Wl 53706
Phone: 608-263-3425
Jennifer Kushner
University of Wisconsin-Extension
445 Henry Mall, Room 202
Madison, Wl 53706
Phone: 608-263-3425
Linda Prokopy
University of Wisconsin-Extension
445 Henry Mall, Room 202
Madison, Wl 53706
Phone: 608-263-3425
Biosketches
Rebecca Power is the CSREES Regional Water Liaison to federal and state agencies, nonprofit groups, and
businesses working on water quality issues in Minnesota, Wisconsin, Michigan, Illinois, Indiana, and Ohio as
a part of the Great Lakes Regional Water Program. She is a water resource specialist at the University of
Wisconsin-Extension, and is a member of the multi-state team developing and helping to implement a suite of
social indicators in U.S. EPA Region 5 nonpoint source programs. Ms. Power provides evaluation assistance
to water resource projects across the Great Lakes Region.
Jennifer Kushner is a Program Development and Evaluation Specialist at the University of Wisconsin-
Extension. Located in the Environmental Resources Center, Ms. Kushner works with state, regional, national
and international programs related to agriculture and the environment. Her current commitments are primarily
related to program development and improvement for the CSREES National Water Program and the Great
Lakes Regional Water Program. Through critical systems analysis she identifies non-alignment between
stated aims and practice—enabling the development of a cohesive framework that ties together disparate
educational programs in ways that are consistent with guiding principles or institutional mission.
Ms. Kushner's work includes addressing structural issues, philosophical frameworks, program design,
and on the ground implementation.
Dr. Ken Genskow is an Assistant Professor in the Department of Urban and Regional Planning at the
University of Wisconsin-Madison and Director of University of Wisconsin-Extension's Basin Education
Initiative. His research, teaching and extension work emphasize environmental planning and policy, program
evaluation, watershed planning, and collaborative approaches to resource management
(http://urpl.wisc.edu/people/genskow/). For the past several years Dr. Genskow has co-led an initiative among
six Great Lakes states using "social Indicators" to help plan and evaluate watershed projects throughout the
region.
Linda Prokopy is an assistant professor of Natural Resources Planning in the Department of Forestry and
Natural Resources at Purdue University. Her research deals with understanding the factors that control an
individual's participation and collaboration in land use planning and natural resource management. She
co-leads a regional effort to develop a system of social indicators for planning and evaluation of watershed
projects. Ms. Prokopy works with watershed groups throughout Indiana and the region to help them
implement this system.
Abstract
Morning Session—An Evaluation Primer for NPS and Stormwater Programs. Good evaluation begins at the
beginning and always keeps the end in mind. This workshop will lead participants through the process of
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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Monday, May 11, 2009 Pre-Conference Workshops
program development, with a focus on effective evaluation, use of evaluation information, and impact
communication. More specifically, by the end of this workshop, participants will understand how to
— Develop NFS and stormwater outreach programs with an eye on documenting impacts
— Build program evaluation capacity, particularly with a tight budget
— Involve stakeholders in program development and evaluation
— Use evaluation results to improve programs and communicate program impact
The workshop will be interactive and will combine case study examples from across the country with
participant work on their own program development questions. It will provide useful information on indicator
selection, evaluation with hard-to-reach audiences, and ethical considerations when asking people to share
personal information as part of an evaluation.
Afternoon Session—Overview of Social Indicators Evaluation System & Applied Survey Development
Skills. Building on the morning session, this workshop will describe the set of social indicators in use by
numerous projects in Region 5, as well as an expanded group of indicators that participants might find
relevant for their planning and evaluation efforts: the indicators related to awareness, attitudes, constraints,
capacity, and behavior of target audiences in NFS management initiatives. This workshop will emphasize the
rationale underlying the Region 5 indicators and will engage participants in a discussion of various data
collection tools and their application in NFS projects. The second half of this afternoon workshop will focus
on survey design and implementation. Participants will engage the instructors and each other in understanding
considerations for developing effective survey questions and good questionnaire design, generating high
response rates, and analyzing/using survey data for program improvement and reporting.
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Monday, May 11, 2009 Pre-Conference Workshops
Onsite Wastewater Education
Bruce Lesikar David Lindbo
Texas AgriLife Extension Service Soil Science Dept. Williams Hall
Texas A&M University MS 2117 North Carolina State University Box 7619
College Station, Texas 77843-2117 Raleigh, NC 27695-7619
Phone: 979-845-7453; E-mail: b-lesikar@tamu.edu Phone: 919-515-2635; E-mail: davidjindbo@ncsu.edu
George Loomis
University of Rhode Island
New England Onsite Wastewater Training Center; URI - NRS Dept., Coastal Institute Bldg.
1 Greenhouse Road
Kingston, Rl 02881
Phone: 401-874-4558; E-mail: GLoomis@uri.edu
Biosketches
Bruce Lesikar serves as Associate Department Head, Professor, and Extension Program leader in the
Biological and Agricultural Engineering Department, at the Texas AgriLife Extension Service at the Texas
A&M University System. Mr. Lesikar conducts research on and demonstrates the effectiveness of onsite
wastewater treatment systems under various site, soil, and water table conditions; evaluates various
innovative/alternative onsite wastewater treatment systems; and develops informational resources describing
water conservation, treatment, and reuse systems.
David Lindbo is an Associate Professor and Soil Extension Specialist with the Department of Soil Science,
North Carolina State University (NCSU). Mr. Lindbo has held his current position with NCSU since 1995
with the majority of that time working in the Coastal Plain of North Carolina on wastewater and soils issues.
His main area of interest is in understanding and improving soil and siting criteria for decentralized
wastewater systems and other land uses. Mr. Lindbo is one of several key extension specialists and research
scientists in the NCSU Onsite Wastewater Program. He directs three of the five onsite wastewater training
facilities in NC and offers numerous outreach activities throughout the state annually. The audiences for these
activities include homeowners, wastewater professionals, elected officials, nongovermental organizations, and
school groups.
George Loomis has been a Research and Extension Soil Scientist in the College of the Environment and Life
Sciences (CELS) at the University of Rhode Island (URI) since 1983. Mr. Loomis has conducted research,
outreach training and undergraduate teaching in the decentralized wastewater treatment field for the past 24
years. His areas of interest include denitrifying septic systems, alternative and innovative technologies, risk
based wastewater management, and soil based wastewater treatment. As Director of the New England Onsite
Wastewater Training Center at URI CELS, Mr. Loomis directs decentralized wastewater research and
outreach education to a wide variety of onsite wastewater professionals, municipalities, local, state and
regional regulatory officials, and homeowner and real estate agent audiences.
Abstract
Research-based Outreach Strategies to Help Minimize NPS Pollution Risks—This workshop will focus on the
available network for onsite or decentralized wastewater research and outreach education, the partnerships
that help make these efforts possible, and the wealth of existing and developing training curriculum produced
by CIDWT. The types of audiences and successful approaches to reaching them, the training products and
resources available, how to access these materials, how the training materials support professional
credentialing and certification programs across the United States, and capacity building strategies will also be
discussed.
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Presenter Biosketches
and Abstracts
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Tuesday, May 12, 2009
Welcoming Remarks
Welcoming Remarks
Dean Marriott
Director
Portland Bureau of Environmental Services
1120 SW 5th Ave, Rm 1000
Portland, OR 97204
Phone: 503-823-7769
Biosketches
Dick Pedersen
Director
Oregon Department of Environmental Quality
811 Sixth Ave.
Portland, OR 97204-1390
Phone: 503-229-5300; E-mail: pedersen.dick@deq.state.or.us
Dean Marriott manages the City of Portland agency that provides sewage and storm water collection and
treatment services to accommodate Portland's current and future needs. The Bureau protects the quality of
surface and ground waters and conducts activities to plan for and promote healthy Portland watersheds. The
sewer and stormwater activities protect public health, water quality and the environment. The Bureau has a
staff of 480. Portland has a population of 540,000. The City is located at the confluence of the Willamette and
Columbia rivers. Mr. Marriott has been the Director since 1994. Prior to his appointment, he was
Commissioner of Environmental Protection for the State of Maine for a period of seven years. Mr. Marriott
holds a degree from the University of Delaware and a Law degree from Florida State University.
Dick Pedersen started his job at the helm of Oregon's top green agency in June 2008. Although he is
relatively new to director's job, his career in environmental protection has been years in the making.
Mr. Pedersen is a scientist—he has a combined degree in biology and chemistry from Carroll College—and a
career public servant with more than 30 years experience in both federal and state environmental programs
including the Fish and Wildlife Service of the US Department of Interior, Montana's Natural Resource
Program, and Oregon DEQ. Mr. Pedersen has worked at DEQ since 1996 in a variety of positions including
administrator of the agency's northwest region and land quality division, and deputy director. If you ask him,
he'll tell you he's done every job in environmental protection job there is, from taking stream samples, to
testing them, to working on basin issues and permitting, to hazardous and solid waste management. When the
Environmental Quality Commission, DEQ's governing board, named Mr. Pedersen as the new director this
summer, Bill Blosser, who is the chairman, summed up the commission's choice for the new director this
way: "Dick has a passion for Oregon, a passion for the environment and a passion for this job. With his depth
of experience, demonstrated leadership, and ability to forge collaborative relationships with industry and
environmental stakeholders, Dick will invigorate efforts to tackle the state's environmental challenges and
carry on Oregon's legacy of environmental stewardship." Mr. Pedersen leads an agency of more than 700
scientists, engineers, technicians, administrators and support staff. As the state's environmental regulatory
agency, DEQ protects Oregon's water and air and land quality. The agency's headquarters office in Portland
focuses on policy, planning, and enforcement while regional offices work directly with the public and local
businesses to regulate pollution sources and promote sustainable practices.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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Tuesday, May 12, 2009 Keynote Address
Social Marketing in Tough Times: Show Them the Pounds per Penny
Nancy Lee
Social Marketing Services, Inc.
4001 West Mercer Way
Mercer Island, WA 98040
Phone: 206-232-8768; E-mail: Nancyrlee@msn.com
Biosketch
Nancy Lee is an adjunct faculty member at the University of Washington where she teaches social marketing
and marketing in the public sector. She has more than 25 years of professional marketing experience
including Director of Marketing for Rainier Bank and Marketing Director for Children's Hospital in Seattle.
In the past 15 years, as President of Social Marketing Services, she has participated in the development of
more than 100 social marketing campaigns to influence behaviors that improve public health, prevent injuries,
and protect the environment. Nancy has co-authored five books with Philip Kotler of Northwestern University
who first distinguished the social marketing discipline back in the early 1970s. Their most recent book, to be
released this summer is titled: UP and OUT of Poverty: The Social Marketing Solution. Some are surprised
to learn she has several passions in addition to social marketing, including her herb garden, vegetable
gardening in 14 big oak wine barrels, four grandchildren, her Minicooper, and her Cocker Spaniel named
Happy. Her presentation today, Social Marketing in Tough Times, will emphasize the power of talking
Pounds per Penny, in addition to the familiar and critical four Ps of marketing.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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Session Al: Promoting Green Development
Tuesday, May 12, 2009 with Community-Based Outreach
Changing Yard Care Behaviors: A Multi-Pronged Education Campaign Addressing
Several Target Audiences and Focusing on Measurable Outcomes
Jennifer Krupowicz
Charlotte-Mecklenburg Storm Water Services
600 E. Fourth St., Charlotte, NC 28202
Phone: 704-432-0970; E-mail: jkrupowicz@ci.charlotte.nc.us
Biosketch
Jennifer Krupowicz has been the Water Quality Educator at Charlotte-Mecklenburg Storm Water Services for
the past seven years. Ms. Krupowicz has a bachelor's degree from Virginia Tech in Environmental Sciences
and is a certified Environmental Educator through the State of North Carolina. During her tenure at Storm
Water Services the water quality education program has been recognized for several national awards
including the "President's Award" and "First Place Award" for excellence in communication from the
National Association of Flood and Stormwater Management Agencies, the "Meritorious Special Projects
Award" from the National Association of County Information Officers, a "Silver ADDY Award" from the
American Advertising Federation (Charlotte Chapter) and the "Award for Excellence in Science Reporting by
a Broadcast Meteorologist" given to Meteorologist Terri Bennett from the American Meteorological Society
for the Water Wise partnership with Charlotte-Mecklenburg Storm Water Services.
Abstract
Nutrients are the third largest pollutant in Charlotte's streams, but more importantly nutrient pollution is also
a problem that citizens can have the most effect on changing. The key to selecting a behavior change
campaign is to select something that would have a great impact when implemented and also that the behavior
change has a pretty good chance of actually occurring.
When implementing a public outreach campaign, the messages should be as close in time and space to the
behavior you are trying to modify. The first step to developing a campaign is determining the audience and
segmenting the audience into specific initiatives. Only then can you start to set the campaign in close
proximity to the behavior. The next step is to determine motivations and barriers to yard care behaviors.
Using this approach, Charlotte-Mecklenburg Storm Water Services has developed a two-pronged workshop
series. Each series targets a different audience. Post-workshop surveys are utilized to measure knowledge
gained during the workshops. Two separate behaviors are monitored as indicators of behavior change. During
the two years the workshops series has been implemented, Storm Water Services has been able to measure the
knowledge gained by workshop participants and quantify how many participants have actually changed their
yard care behaviors based on the knowledge gained.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 8
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Session Al: Promoting Green Development
Tuesday, May 12, 2009 with Community-Based Outreach
Falls Hill-Poplar Heights Residential LID Demonstration Project & Conservation
Landscaping Incentive Program: Sustainable Stormwater Management at the
Community Level
Christin Jolicoeur
Northern Virginia Soil & Water Conservation District
12055 Government Center Parkway, Suite 905, Fairfax, VA 22035
Phone: 703-324-1423; E-mail: christin.jolicoeur@fairfaxcounty.gov
Biosketch
Christin Jolicoeur has eight years of experience working on watershed awareness and water resources
protection projects in the San Francisco Bay Area and the Chesapeake Bay watershed. She received an M.S.
in marine sciences from the University of North Carolina - Chapel Hill and interned with the North Carolina
Botanical Garden in Chapel Hill. Ms. Jolicoeur currently uses her background in native plants, education,
outreach and water resources, as a Watershed Specialist with the Northern Virginia Soil and Water
Conservation District, where she focuses on nonpoint source pollution prevention, stewardship programs for
adults and youth, community-based restoration and innovative Stormwater management.
Abstract
Insufficient Stormwater management results in local flooding, drainage concerns for landowners and poor
surface water quality. These concerns affect many communities and watersheds, including the Falls Hill
and Poplar Heights neighborhoods in the Cameron Run watershed of Fairfax County, Virginia. Acting upon
recommendations of a facilitated, consensus-building effort focused on Stormwater management concerns,
the Northern Virginia Soil & Water Conservation District (NVSWCD) and its partners, Fairfax County and
the Northern Virginia Regional Commission, implemented a grant-funded effort to demonstrate and
encourage individual property owners to pursue sustainable Stormwater management—each at their own
home.
A Falls Hills couple volunteered their residential landscape for development as a low impact development
classroom. A series of practices, including an infiltration trench, a rain garden, rain barrels, a modified French
drain and soil terraces built from compost and biologs were installed at their residence. The process applied to
create the demonstration project, including site evaluation, landscape design, site engineering and installation
of each practice, formed the basis for a series of residential low impact landscaping workshops for community
residents and a companion handbook.
Sixty residents attended the two workshops offered. Attendees received the handbook, which outlined six
specific sustainable Stormwater practices and provided local resources for their installation. In addition,
attendees were offered a series of incentives including: a guided tour of the demonstration project, a free site
visit from NVSWCD staff and the opportunity to apply for a grant-funded conservation landscaping matching
grant program. The incentives helped to overcome three of the most common barriers to implementation of
sustainable Stormwater management by residents: lack of exposure to alternatives, lack of technical know-
how and funding.
Since the workshop in fall 2008, twenty residents have contacted NVSWCD for individual site analysis and
technical assistance, and more contacts are expected in the spring. Five individuals, including the local
elementary school, applied for and received matching grants to install rain barrels, enhance riparian buffer,
amend soil, reduce lawn, plant native meadow, re-direct downspouts and build compost/biolog terraces.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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Session Al: Promoting Green Development
Tuesday, May 12, 2009 with Community-Based Outreach
The cost of this project will be less than $15,000. By soliciting grant funds, applying in-house expertise,
recycling available construction materials and soliciting in-kind contributions from private partners and the
local landowners, the project was completed at negligible cost.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 10
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Session Al: Promoting Green Development
Tuesday, May 12, 2009 with Community-Based Outreach
Rain Barrels as a Stepping Stone to Better Stormwater Management at Home
Aileen Winquist
Arlington County Department of Environmental Services
2100 Clarendon Blvd, Suite 710, Arlington, VA 22201
Phone: 703-228-3610; E-mail: awinquist@arlingtonva.us
Biosketch
Aileen Winquist has over ten years of experience in environmental outreach and communication.
Ms. Winquist has a master's degree in environmental science from the University of Virginia, and currently
works as an environmental planner with Arlington County, Virginia. Ms. Winquist assists with environmental
and watershed programs in the County, including managing the County's volunteer stream monitoring
programs, implementing stream restoration projects, and conducting educational workshops and programs on
watershed issues. Ms. Winquist was honored in 2003 with Audubon Naturalist Society's "Conservation
Award for Public Official", and has presented at the Potomac Watershed Forum, EPA's Non Point Source
Education conference, EPA's Community Involvement Conference, and the North American Association of
Environmental Educators.
Abstract
Staff from several Northern Virginia jurisdictions and non-profits created a regional rain barrel program to
recycle used food storage barrels into low-cost rain barrels for area residents. Clean Virginia Waterways, a
local non-profit organization, trained the program partners on how to build rain barrels. The partners worked
together to schedule the "make-your-own-rain-barrel" workshops and "pre-made rain barrel" sale events, and
advertised the events jointly on flyers and a Web page. The program partners purchased used barrels by the
truckload and rain barrel component parts in bulk. In 2007, the first year of the program, the partners
distributed approximately 300 rain barrels. The program was expanded in 2008 by using some of the funds
from the rain barrel sales to hire a part-time coordinator for the program, resulting in the distribution of over
800 rain barrels. The demand for the rain barrels was very high among residents and each workshop filled
prior to the event.
During each workshop, the program partners delivered a presentation with an overview of watersheds, low
impact development, and reducing storm water runoff at home for the workshop participants. Following the
2008 rain barrel workshops, the program organizers e-mailed a follow up survey to approximately 600
workshops participants, and 40% responded to the survey. The survey results showed that 78% of respondents
had installed their barrels as of December 2008. Sixty-four percent of respondents purchased one rain barrel
and 36% purchased two rain barrels (there was a two-per-household limit because of the high demand for the
workshops). The primary motivation for installing a rain barrel was water conservation (85%), followed by
having water during dry periods (41%) and reducing runoff (37%). Ninety-one percent of respondents stated
they are satisfied with their rain barrel.
In addition, many workshop participants have taken other actions to reduce Stormwater runoff, such as
installing rain gardens (12%), re-directing downspouts (71%), reducing paved areas or adding permeable
pavement (12%). In conclusion, although rain barrels only collect a small percentage of the Stormwater runoff
from a home, rain barrel programs can be effective in educating residents about water conservation and
Stormwater issues in general.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 11
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Tuesday, May 12, 2009 Bl:
Reaching Our Audiences with Outcome-Based Outreach: The Lake Merritt Clean
Lake Program
Dr. Richard L. Bailey
The Lake Merritt Institute
568 Bellevue Avenue, Oakland, CA 94610
Phone: 510-238-2290; E-mail: lmi@netwiz.net
Biosketch
Dr. Richard Bailey created and has directed the Lake Merritt Institute for eleven years, where he recruits and
leads volunteers and Institute members in the battle against urban runoff. Dr. Bailey is a former water quality
consultant, project manager in state and federal government, technical director for an industrial company and
business owner. Born in Chicago and educated at several schools in the eastern United States, he has always
been fascinated by all aspects of water, including its chemistry, recreational potential (including swimming,
scuba and fishing) and more recently, its role in climate change, which he tries to teach to his two grown
children. He holds a doctorate in forest resources with an emphasis in natural resource management.
Abstract
Lake Merritt is a 140-acre tidal lagoon in downtown Oakland, California. A highly urbanized watershed of
seven square miles drains into these public waters through 62 storm drain outlets viewed by tens of thousands
of people daily. This "urban runoff on display" in the midst of a wildlife refuge creates concern over water
pollution which leads to a dedicated core of volunteers that work to keep it clean. The act of removing trash
from public waters is educational, and people who pick up litter and experience runoff first hand become
sensitized to the problem.
Coordinated by a non-profit corporation, these volunteers have provided free labor to remove trash from the
water for the last eleven years, during which anywhere from 440 - 9,680 pounds of trash per month have been
removed from the lake. As part of their service, they receive educational presentations that teach about urban
runoff and how to prevent it. These presentations include a series of professionally made and YouTube
videos, as well as a comprehensive PowerPoint presentation. Our key messages are two facts that most people
still do not realize:
— Storm drains flow to public waters.
— Storm drain flows are not treated.
A monthly newsletter, bulletin boards, Web site and tours of a large storm drain filter are part of the program.
Dozens of bulletin board posters have been created and are available for display. Our outcomes are an
11-year, monthly chart of trash removed and a record of the number of people who have participated.
Volunteers include individuals, school groups, business organizations and civic associations, most of whom
reside in the watershed and many of whom return on a regular basis. The program is sustainable in that
schools and individuals provide continuing and renewable assistance. Cleanup events are held five days a
week during the rainy season and four days a week during the summer. Four "You-Clean-It" boxes allow
individuals to work on their own at any time. Sponsorship of the program is featured in the City of Oakland's
water quality permit. The program has won several awards and can be replicated with a modest budget.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 12
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Tuesday, May 12, 2009 Bl:
Integrating Stormwater Outreach, Public Art, Filtration, LEED Silver Certification,
and LID-Yes It Can Be Done!
Mary Morse
City of San Jose Environmental Services Department, Watershed Protection Division
170 W San Carlos Street, San Jose, CA 95113
Phone: 408-945-3000; E-mail: mary.morse@sanjoseca.gov
Biosketch
Mary Morse is an Environmental Specialist with the City of San Jose. She has been planning, implementing,
and evaluating watershed, stormwater, wastewater, and pollution prevention outreach and education programs
since 1996. Ms. Morse serves on municipal, county-wide, and regional outreach and education working
groups tasked with delivering outreach to a wide variety of internal and external audiences. She has been the
Watershed Education and Outreach Chair for the Santa Clara Valley Urban Runoff Pollution Prevention
Program for the last six years. Ms. Morse graduated cum laude from San Jose State University with a B.S. in
environmental studies and a minor in the humanities.
Abstract
The Roosevelt Community Center, located in central San Jose adjacent to Coyote Creek, incorporates
elements of low impact development with a creative, artistic twist. The 30,000-square foot building opened on
December 13, 2008 and includes exterior artwork pieces that also treat stormwater via detention, infiltration
and bioretention. The first piece, a translucent stormwater filter, collects roof runoff and celebrates the
infiltration process, normally underground and invisible, with an 11-foot cobble-filled plexiglass column that
serves as a filter, fronted by a steel casing with an etching of the Coyote Creek watershed system. The second
piece is comprised of a band of porous asphalt, located in the public sidewalk in front of the building along
with an art piece embedded next to it explaining its function and the value of infiltration. The third piece
captures roof runoff in a series of artistic scuppers, and directs it to a Japanese-style rock garden in the shape
of a large thumbprint, which detains water before it flows overland to nearby swales. Monitoring equipment
has been placed in all three pieces to collect data on their function. Education and outreach materials
integrated with indoor art pieces foster an awareness and stewardship of Coyote Creek and its watershed. The
Center is located in a walkable, pedestrian-oriented urban neighborhood and is served by three bus lines. The
Center also includes other smart growth features such as bike parking, and compact parking spaces. The
Roosevelt Community Center is a LEED Silver certified Green Building.
Stormwater treatment measures can be integrated in creative, exciting, and fun ways that are aesthetically
pleasing and educational. Incorporating artwork in treatment measures, or treatment measures in artwork, can
link functional and aesthetic purposes to improve water quality, and create a pleasant, educational public
space. This integration of artwork, stormwater treatment, and education was the result of interdisciplinary
collaboration between architects, civil engineers, landscape architects, planners, biologists, and artists, all
working together from conceptual phases to final construction. By linking the art and stormwater treatment
early, the city was able to leverage funding from its capital program bonds, art programming, and the storm
sewer utility resulting in more unique, innovative, and educational treatment measures.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 13
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Tuesday, May 12, 2009 Bl:
Outreach Portland Style: Promoting Green Development
Jan Seago
University of Idaho Extension/US EPA RIO
1200 Sixth Ave, Ste. 900 (ETPA 0-86), Seattle WA 98101
Phone: 206-553-0038/509-248-4575; E-mail: seago.jan@epa.gov
Biosketch
Jan Seago was hired in 2001 by Washington State University as a Regional Environmental Education
program coordinator with the USDA-CSREES Region 10 Water Program. Presently, she works with the same
team but has transitioned to the University of Idaho as the Liaison to EPA. The position was created to
develop regional workshops and trainings with Cooperative Extension agents, watershed groups, conservation
districts and agency professionals. Annual workshops in conjunction with agriculture and natural resource
conferences were developed. One day-long workshop, Suburban Salmon, was offered in several locations
along the 1-5 corridor through Oregon and Southwest Washington. In 2002, the Region 10 Water Program
distributed a four-state survey to gauge citizen knowledge and attitude about water issues. From that survey,
they found people preferred their information to be televised. Ms. Seago used this fact to begin offering
workshops by satellite and video stream transmission. Working with the Washington State University Video
Specialists, seven, two and one-half hour award winning Watershed Issues programs have aired by satellite
and video stream. The workshops are planned around viewers' preferences on pressing water resource issues.
The broadcasts are marketed through e-mail contacts, natural resource agencies, and university partnerships.
After broadcasting, the workshops are archived at http://eces.wsu.edu/video/StormwaterMgmt.html and
DVDs are available for the public through http://pubs.wsu.edu/cgi-bin/pubs.
Abstract
Portland, Oregon has a long history of active neighborhood associations. The city's Bureau of Environmental
Services has utilized these associations as basis for outreach to the public about funding or partnership
opportunities to install rain gardens, curb extensions, and other low impact development strategies to slow the
rush of stormwater to the Willamette River.
Portland has an interesting array of stormwater management strategies that will be looked at in this
presentation. Public art and gardens hide the engineered design. The city offers maps for self-guided and
docent-led bike and hike tours of stormwater management strategies around the city.
As a corollary of the city's outreach, the Hosford-Abernathy neighborhood, on the southeast side of the
Willamette has facilitated the city's message by spreading the word to community businesses and churches
about the partnership opportunities, low-cost loans, and grants available from the Bureau of Environmental
Services. This presentation will document an array of outreach activities that renders Portland's stormwater
management unique in the United States.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 14
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Tuesday, May 12, 2009
The City of Portland and ProjectDX—Animating Local, Private, Green
Stormwater Action
Tom Puttman, PE, AICP, LEED AP
Transformative Sustainable Solutions, Inc.
2100 SW River Parkway, Portland, OR 97201
Phone: 503-953-2079; E-mail: tom@projectdx.com
Biosketches
Dan Vizzini
Portland Bureau of Environmental Services
1120 SW Fifth Avenue, Room 1000, Portland, OR 97204
Phone: 503-823-4038; E-mail: danv@bes.ci.portland.or.us
Tom Puttman is a sustainability engineer and planner with over a decade of experience visioning, planning
and designing some of the most innovative Stormwater projects in the United States. From projects ranging
from 1 to 300,000 acres, Mr. Puttman has considerable experience in sustainable Stormwater management
master planning, design, economic analysis, and regulatory compliance. He has provided expert guidance
to regulatory authorities including the U.S. EPA, State of Oregon, and City of Portland regarding
sustainable Stormwater management, rainwater harvesting, wastewater treatment and reuse, and water
rights. Mr. Puttman has worked with the U.S. Green Building Council to develop its LEED rating system
and has provided engineering support to over 25 LEED projects ranging from certified to platinum.
Nominated by City Council, he is also a current member of the City of Portland's Stormwater Advisory
Committee. Mr. Puttman holds a B.S. in civil engineering with a concentration in environmental
engineering and water resources engineering and a M.S. in city and regional planning. He is also a
LEED-accredited professional.
Dan Vizzini has been employed by the Portland Bureau of Environmental Services since July 1997, with
primary responsibilities involving financial, legislative, intergovernmental and public policy matters. He is
the Bureau's project manager for the Stormwater Marketplace Project, liaison to the Willamette Partnership
ecosystem credit trading initiative, and liaison to the Portland Small Business Advisory Council. From
May 1998 through January 2008, Mr. Vizzini served as a member (and frequent chairman) of the Planning
Commission for Lake Oswego, Oregon. He was born and raised in New Jersey. Mr. Vizzini earned a B.A.
in economics from Boston University in 1976, and moved to Oregon with his wife in 1979.
Abstract
Reversing the accumulated damage of urban development requires levels of Stormwater management and
habitat restoration that far exceed the capacity of most municipalities. Achieving real and sustainable
watershed health will require Stormwater management strategies that address runoff at its source, mimic
natural functions, are integrated into the built environment, and achieve multiple benefits. In other words,
effective Stormwater management must be predominantly local, private, and green.
Public actions (regulation, utility investments) are neither sufficient nor sustainable at levels required to
reverse the accumulated degradation. Despite significant popular support for clean rivers and healthy
watersheds, ratepayers resist the imposition of new utility charges and the subsequent rate increases required
to finance even the most basic restoration and mitigation efforts. Something more is required to achieve
sustainable watershed health. Real and sustained change is possible when personal values find expression in
personal behaviors and investment decisions. Self-perpetuating change can be achieved once progressive
behaviors are reinforced and multiplied by community recognition and the enabling activities of private
markets.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
15
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Tuesday, May 12, 2009
But how might communities develop effective ways to increase stormwater management without the need for
increased regulations? One promising approach is to use information technologies, the Internet, social
marketing strategies, and incentives to animate private action to control stormwater runoff. Information
technologies and the Internet have obviously already proven their usefulness in creating new markets in others
areas and efficiently connecting consumers to desired goods and services.
The City of Portland is currently working to employ these technologies in the service of a stormwater
marketplace to drive voluntary stormwater management actions. The goal is to develop and deploy an
Internet-based service to link property owners to City stormwater goals, techniques and standards, as well as a
local green marketplace. ProjectDX is an online infrastructure decision support tool for setting goals, driving
behavioral changes, evaluating process, and lowering city infrastructure costs. ProjectDX will promote
measurable change by showing users their current impact on the environment and allowing them to explore
options for minimizing their impact while saving money and helping their community.
ProjectDX intends to transform the traditional approach of delivering municipal services and programs to the
community. The boundaries of public and private action may begin to blur as shared facilities, partnerships,
and private action complement and multiply direct municipal investments in stormwater facilities and services.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 16
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Tuesday, May 12, 2009
Greening the Grass: Encouraging Mainers to Adopt Low Impact Lawn Care
Practices
Jami Fitch
Cumberland County Soil and Water Conservation District
35 Main Street, Suite 3, Windham, ME 04062
Phone: 207-892-4700; E-mail: jami@cumberlandswcd.org
Biosketch
Jami Fitch has been a project manager at Cumberland County Soil and Water Conservation District in
Windham (CCSWCD), Maine since 2004. Ms. Fitch is responsible for implementing a number of watershed
protection projects at CCSWCD where she works with private landowners, municipalities, watershed groups,
and government agencies to address nonpoint source pollution impacting watersheds throughout Southern
Maine. Ms. Fitch coordinates CCSWCD's YardScaping program, which encourages Southern Maine
residents to maintain their lawns for the health of kids, pets, and the environment. She has a bachelor's degree
in environmental science with a concentration in marine ecology from Boston University and has also studied
environmental science and policy at the Biosphere 2 Center in Oracle, Arizona and marine biology at the
Marine Biological Laboratory in Woods Hole, Massachusetts. Prior to her work at the District, Ms. Fitch
worked as an educator for the New England Aquarium in Boston, Massachusetts and for the Marine
Resources Aquarium in Boothbay Harbor, Maine.
Abstract
The Cumberland County Soil and Water Conservation District (CCSWCD) has been working with
14 southern Maine municipalities to implement a social marketing program to achieve behavior change
regarding lawn care practices. Between 1995 and 2001, the number of lawn care companies in Maine tripled,
and the amount of distributed yard care pesticides doubled to 1.8 million pounds. In addition, water quality
monitoring data showed measurable pesticide levels in Casco Bay. The Casco Bay Watershed encompasses
all or part of 41 cities and towns, and houses more than 25 percent of Maine's population on only 3 percent of
the land area.
In 2005, CCSWCD developed a 3-year education plan to promote low impact lawn care. The plan included a
phone survey to identify the target audience, the message that would resonate with the audience, and methods
for delivering the message. In 2006, CCSWCD adopted the state YardScaping program, which promotes
utilizing low impact techniques to maintain all areas of the yard. CCSWCD tailored the program to focus
specifically on lawn care (turf management), and materials were crafted and outreach methods were piloted.
Consistent branding has been an important part of this successful program. A rubber ducky logo is used on all
YardScaping outreach and promotional materials. In a series of focus groups sponsored by the Maine
Department of Environmental Protection, participants recalled a television advertisement where stormwater
pollution was depicted as rubber duckies. The marketing specialist who convened the focus groups
highlighted the ducky as a brand that should be used to promote all stormwater education efforts, including
lawn care.
The survey and focus groups identified that Maine citizens look for information about what they should put
on their lawns at the point of sale. Research also indicated that the timing of messages is important, since
lawn care is not a topic that is frequently considered outside of the moments when lawn care decisions are
being made or activities undertaken. A lawn care point-of-sale program was developed to address this need.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 17
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Tuesday, May 12, 2009
In addition, CCSWCD recognized that in order for lawn care education to truly be successful, the message
needed to be made available in a number of different formats in a variety of venues. Therefore, a multi-
dimensional program was developed that had the following components:
— YardScaping materials that utilized the ducky logo
— Press releases, feature articles, and newsletter articles
— Displays for municipal offices and community events
— Web site
— Community education (adult education, point-of-sale program, and trainings for professionals and
municipal staff)
This presentation will outline the piloted efforts including: adult education classes, booths at various events,
neighborhood canvassing, presentations to community groups, and the point-of-sale program. The
presentation will also highlight documented behavior change, the pros and cons of each type of outreach,
tracking methods, lessons learned, and how materials and methods have been refined based on feedback.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 18
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Tuesday, May 12, 2009
Watershed Watch - Lessons Learned from Seven Years of Implementation
Mary Morse Sandi Manor
City of San Jose Environmental Services Department, AdManor Inc.
Watershed Protection Division Multimedia Marketing
170 W San Carlos Street, San Jose, CA 95113 260 Rio Del Mar Blvd., #17, Aptos, CA 95003
Phone: 408-945-3000; E-mail: mary.morse@sanjoseca.gov Phone: 866-444-2623; E-mail: sandi@admanor.com
Biosketches
Mary Morse is an environmental specialist with the City of San Jose. She has been planning, implementing,
and evaluating watershed, stormwater, wastewater, and pollution prevention outreach and education programs
since 1996. Ms. Morse serves on municipal, county-wide, and regional outreach and education working
groups tasked with delivering outreach to a wide variety of internal and external audiences. She has been the
Watershed Education and Outreach Chair for the Santa Clara Valley Urban Runoff Pollution Prevention
Program for the last six years. Ms. Morse graduated cum laude from San Jose State University with a B.S. in
environmental studies and a minor in the humanities.
Sandi Manor is the marketing consultant for the Santa Clara Valley Urban Runoff Pollution Prevention
Program. An agency principal since 2000, Mr. Manor is the owner and President of AdManor, Inc., a
full-service communications corporation with a focus in environmental public education campaigns for
coalitions, public agencies and private organizations. Her experience with community-based social marketing
for sustainability issues includes energy and water conservation, sustainable energy development, recycling
and waste reduction, and pollution prevention. Ms. Manor is a graduate of San Jose State University's
accredited advertising program, a 20-year veteran of media and marketing, and a lifelong student of messages
and consumer behavior.
Abstract
The Santa Clara Valley is home to more than 1.7 million people and 350 square miles of urban, suburban, and
rural landscape. It also has the oldest Phase I Stormwater National Pollutant Discharge Elimination System
(NPDES) permit in the country. Since 1990, outreach and education have been important components of both
our permit and our pollution prevention strategy. In 1999, the Santa Clara Valley Urban Runoff Pollution
Prevention Program began to coalesce all of its outreach efforts into one project: the Watershed Watch
campaign.
Watershed Watch is a multi-year, multi-faceted outreach and education campaign designed to increase
awareness of watershed issues, change behaviors which negatively impact the watershed, and increase
appreciation for our creeks and the South San Francisco Bay. The campaign took two years to plan and
launched in 2001. So what can seven years of implementation in a large and complex setting teach us? How
has working with and meeting the needs of fifteen different agencies shaped the campaign? How have shifting
demographics and priorities in our audiences impacted the campaign? How have we evaluated our progress,
and used our findings to change the campaign? This presentation will answer these questions and more.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 19
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Tuesday, May 12,2009 B2: to
Scoping Workshops and Focus Groups Ensure Successful Outreach Programs:
Case Studies from Oregon
Derek Godwin
Oregon State University Extension Service
3180 Center Street NE, Room 1361, Salem, OR 97301
Phone: 503-566-2909; E-mail: derek.godwin@oregonstate.edu
Biosketch
Derek Godwin is a watershed management specialist for Oregon State University (OSU) Extension Service
and Oregon Sea Grant. He has been working with a team of extension faculty in developing and delivering
new education programs on low impact development. Mr. Godwin has a bachelor's degree in forest
management, a master's degree in bioresource engineering, and specializes in hydrology, urban land use
impacts on storm water and water quality, and stream processes. He has been an extension faculty member for
15 years and is currently working in the Marion County office in Salem, Oregon.
Co-presenters from OSU Extension Service and Oregon Sea Grant include Robert Emanuel, Water Resources
and Community Development, North Coast; Sam Chan, Aquatic Invasive Species and Watershed Health on
campus at OSU; Frank Burris, Watershed Management, South Coast; and Megan Kleibacker, Watershed
Education Outreach Program Coordinator on campus at OSU.
Abstract
Numerous stormwater and water quality outreach programs utilize a "build it and they will come" method for
planning and providing outreach and ultimately fail to meet the target audience or provide the necessary
information and education to meet expected outcomes. These programs may even include high quality,
research-based materials that have been successful in other areas and succeed in having a large number of
people attend the first program, but they miss their target audience, receive poor evaluations, do not maintain
momentum in future programs, or do not have the ultimate impact expected.
After some successes and failures in delivering an education and technical assistance program in small coastal
communities in Oregon, we conducted an extensive needs assessment in three different size communities
(phase 1, phase 2 and smaller). We utilized a scoping workshop approach to gather information, create
partnerships and help plan a new low impact development education program. This experience yielded far
more results than anticipated, and we have used these results and planning methods to launch a variety of
stormwater education programs in many different communities.
This presentation will share successes in delivering low impact development scoping workshops and utilizing
focus groups and advisory committees to reach a variety of audiences in both urban and rural areas in Oregon.
We will provide specific examples for designing and facilitating these events to maximize their effectiveness
in planning and evaluating outreach programs.
We will also share how information from these meetings has yielded a variety of scholarly products and
opportunities, grants for funding new projects, research projects and the creation of new partnerships.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 20
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Tuesday, May 12,2009 B2: to
Pilot-Testing Performance-Based Incentives for Agricultural Pollution Control in
Iowa and Vermont
William Matthews
Oregon Department of Agriculture
635 Capitol Street NE, Salem, OR 97301
Phone: 503-986-4792; E-mail: wmatthew@oda.state.or.us
Biosketch
William Matthews is the manager of the Oregon Department of Agriculture (ODA), Confined Animal
Feeding Operation (CAFO) program. The CAFO Program has about 575 farms registered to the CAFO
Permit and the program is 100% compliance-oriented for surface and ground water protection or Oregon's
water resources. Mr. Matthews has worked at ODA for more than 6 years. Prior to his ODA employment, he
worked as a nutrient management specialist with conservation districts in Washington from 1992 to 2002. He
also operates a small hay, small grain and vegetable farm near Sheridan, Oregon.
Abstract
Current programs for controlling nonpoint source (NPS) pollution in the United States are focused on cost-
sharing best management practices and compensating farmers for idling selected tracks of working land.
While these programs have been important and valuable tools for reducing agricultural pollution, they often
do not encourage farmers to utilize the most cost effective actions nor create innovative new solutions for
their farming operations. This Conservation Innovation Grants (CIG) project is pilot-testing the use of
performance-based incentives for reducing NPS pollution from agriculture intensive and important
agricultural areas—the Upper Mississippi River Basin and the Lake Champlain Basin. Performance-based
incentives reward farmers for achieving specified environmental performance at the farm-level; the payments
are not tied to any specific practice(s). As such, farmers have the flexibility and incentive to seek out and use
the least costly way(s) to achieve the specified environmental outcome.
Preliminary results show that an annual incentive payment of $10/lb phosphorus (P) loss reduced, as
estimated with the Iowa P Index, can result in an average P loss reduction of 0.881bs/acre/year. The cost of
these changes to the participating producers is estimated at $-0.61/lb/year (a savings) and a resulting profit of
$10.61/lb/year. In Vermont, a $25 incentive payment results in an average P reduction of 0.261bs/acre/year
(using the Vermont P Index) for a cost of $4.86/lb and a resulting profit to the farm of $20.14/lb. This work
has also stimulated some innovative and commonsense management changes for reducing P loss. The most
important lessons learned from the project so far are that (1) the cost-effectiveness of various actions to
reduce NPS pollution vary greatly from farm to farm and field to field, with no one action showing consistent
advantages; and (2) performance measures and incentive payments need to be watershed specific, taking into
account local water quality issues, farm systems, geophysical conditions, and budget constraints.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 21
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Tuesday, May 12,2009 B2: to
The Clean Water Word: Why Your Stakeholders Are Your Best Marketers
ElyTeragli
Clean Water Services
2550 SW Hillsboro Hwy, Hillsboro, OR 97123
Phone: 503-681-4463; E-mail: teraglie@cleanwaterservices.org
Biosketch
Ely Teragli is the public information specialist for Clean Water Services, the water resource management
utility in Washington County, Oregon. Ms. Teragli has worked at Clean Water Services for over three years,
managing outreach programs, creating electronic and traditional newsletter content, staffing community
events and teaching adults and students alike the importance of keeping the Tualatin River Watershed clean.
She graduated from Pacific University in Forest Grove, Oregon with a degree in media and communications.
Ms. Teragli previously worked at the Oregon Zoo and Young Audiences of Oregon in public relations and
marketing before landing in the fascinating and fantastic field of stormwater and wastewater.
Abstract
Most people want to do the right thing to protect water quality, but not necessarily to save fish habitat.
Residents are immediately interested in the health of their family, friends and neighbors. So who better to
prompt your audience to change their behavior than people just like them? This presentation will follow two
outreach programs that rely on residents (ok, and their dogs) to promote watershed stewardship. This
presentation will begin with the Behavior Survey, conducted in 2002:
— Why we conducted it
— What we measured
— What we found
This presentation will also describe the Canines for Clean Water and Clean Water Hero programs:
— How they evolved
— Results from outreach
— Media used to promote them
— Partnerships and expansion
— How they are/will be measured
People like to celebrate success and they also enjoy a story. These model citizens are more than happy to help
"preach the clean water gospel" and they can be a great, inexpensive way to spread your message. Instead of
simply instructing folks to "do this, it's good for the river and fish," celebrate your stakeholders who've
already done great things for water quality and use them as an example for others to follow.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 22
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Tuesday, May 12, 2009 A3:
Forming, Storming and Norming: The Creation of STORM (STormwater Outreach
for Regional Municipalities)
Dave Ward Doug Rice
Snohomish County Public Works King County Department of Natural Resources and Parks
Surface Water Management Stormwater Services
3000 Rockefeller Avenue, MS-607, Everett, WA 98201-4046 201 So. Jackson, Seattle, WA 98104, KSC-NR-0603
Phone: 425-388-3087; E-mail: Dave.Ward@co.snohomish.wa.us Phone: 201-296-8360; E-mail: Doug.Rice@kingcounty.gov
Biosketches
Dave Ward is the Principal Watershed Steward and Stewardship Program Lead with Snohomish County
Public Works, Surface Water Management Division of Snohomish County, Washington Mr. Ward has over
20 years of supervisory and project management experience, 16 years of public education and outreach
experience, and eight years of experience in targeted outreach, communication development, program
evaluation, and social marketing. This work emphasizes programs and strategies to help landowners improve
water quality and aquatic habitat. Mr. Ward has degrees in civil engineering and architecture.
Doug Rice is the Public Outreach Lead and Natural Yard Care Neighborhoods Manager for King County
Department of Natural Resources and Parks, Stormwater Services Branch in King County, Washington.
Mr. Rice has 15 years experience in advertising and marketing and 18 years experience in outreach/
education. He created the Bert the Salmon campaign and developed the Natural Yard Care Neighborhoods
concept and program—an award winning social marketing program. Mr. Rice has in-depth experience with
program development, implementation, and evaluation and cross jurisdictional partnerships.
Abstract
Question: How does an individual jurisdiction with almost no budget, address Stormwater permit compliance
when the object of greatest concern is Puget Sound, which is surrounded by 11 counties and hundreds of
smaller jurisdictions... and do it quickly?
Answer: You open the floodgates, allow equal participation from the whole watershed, pool resources and
organize like hell. You also plan strategically, work towards synergies with partners, and democratically
involve the talent, intelligence and willingness of hundreds of staff and stakeholders. The result can be a
powerful engine for forging alliances, building inspiring messages, inspiring behavior change in a population
of millions, raising the bar for outreach and, hopefully, saving Puget Sound from the ever increasing impacts
of pollution.
With the inclusion of Phase II jurisdictions in the new National Pollutant Discharge Elimination System
(NPDES) permit requirements in 2007, the mandate for both Phase I and II to work together made sense, as
many Phase Fs had done a host of earlier work. Meeting permit requirements is daunting, particularly for
small jurisdictions with maybe one person to handle all aspects of Stormwater compliance. Obviously,
working as a consortium we would all have better access to a wider range of human and information
resources, could benefit from others' experience to develop new and innovative solutions, and benefit from
strength in numbers.
Within a month of the issuance of the new permit we began a process that ultimately:
1. Formed a consortium to organize, plan and implement our shared NPDES permit outreach requirements
2. Found grant funds to create a bold, strongly branded campaign that integrates with and enhances related
campaigns as well as local programs
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 23
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Tuesday, May 12, 2009
3. Maximized local education program capacities through social marketing techniques and by linking
action plans to marketing effectiveness measurement
The ultimate result has been a cost-effective and interactive social tool that promises to transform public
awareness and change behaviors impacting water quality in the Puget basin. The surprise is the speed at
which all this has occurred. There have been two drivers for this: permit compliance according to our
stormwater management program schedules and the winning of a $960,000 Washington State Department of
Ecology grant that must be used within three years.
From its inception, one of STORM's central missions and a stated grant deliverable, is to share its solutions
and messages, successes and formulas with as many jurisdictions as would find it of benefit. This presentation
is about those elements, how we got there and where we're going.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 24
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Tuesday, May 12, 2009 A3:
Northern Virginia Clean Water Partners Use Radio to Influence Resident Behavior
Aileen Winquist
Arlington County Department of Environmental Services
2100 Clarendon Blvd, Suite 710, Arlington, VA 22201
Phone: 703-228-3610; E-mail: awinquist@arlingtonva.us
Biosketch
Aileen Winquist has over ten years of experience in environmental outreach and communication.
Ms. Winquist has a master's degree in environmental science from the University of Virginia, and currently
works as an environmental planner with Arlington County, Virginia. Ms. Winquist assists with environmental
and watershed programs in the County, including managing the County's volunteer stream monitoring
programs, implementing stream restoration projects, and conducting educational workshops and programs on
watershed issues. Ms. Winquist was honored in 2003 with Audubon Naturalist Society's "Conservation
Award for Public Official", and has presented at the Potomac Watershed Forum, EPA's Non Point Source
Education conference, EPA's Community Involvement Conference, and the North American Association of
Environmental Educators.
Abstract
The Regional Stormwater Education Campaign was initiated in 2003 to assist localities in Northern Virginia
in leveraging funds to achieve common goals regarding stormwater education and outreach and to promote
consistent messages for fertilizer and pesticide use, pet waste disposal, and motor oil recycling. The campaign
satisfies MS4 (municipal separate storm sewer system) Phase I and Phase II permit requirements for
stormwater education and documenting changes in behavior. Currently there are 14 partner jurisdictions and
utilities and a regional organization that helps coordinate the program.
The radio ad ran 1,064 times on eight local radio stations, including one Spanish language station in April and
May, 2008. A statistically designed phone survey conducted before and after the campaign, measures the
effectiveness of the ad. Residents in Northern Virginia expressed similar levels of concern about water
pollution as the 2007 survey, with 96 percent of residents surveyed stating that the role of individuals in
maintaining water quality is "very" or "somewhat" important. The number stating the role of individuals in
maintaining water quality is "very important" has increased 16 percent since 2006. Approximately 77 percent
of residents were aware that stormwater flows directly to streams, and not to a wastewater treatment plant,
which is consistent with the 2007 results and up from 69 percent in 2006. However, a new question added in
2008 shows that 55 percent of the respondents were unaware that they live in the Potomac River watershed.
Among residents who heard the ad (48 percent of the sample), 15 percent said they were more careful with
fertilizer and 11 percent said they picked up after their pet more after hearing the ad. Eighty-one percent of
people hearing the ad said they thought it would be effective in changing behavior. Consistent with the 2007
survey, one in three residents stated that they fertilize their lawn. However, less than a quarter of the
respondents have ever tested their soil prior to applying fertilizer.
Thirty-five percent of Northern Virginians pick up after their pets. Of those that do not, the majority do not
think that picking up after their pet is important, or do not like to pick it up. The vast majority of Northern
Virginia residents that change their own motor oil take it to a gas station or local HazMat facility for
recycling. Those that store it or dump it find it inconvenient to recycle used motor oil or do not know where to
take it for recycling.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 25
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Tuesday, May 12, 2009
The campaign Web site developed in 2007 was expanded for the 2008 campaign (www.onlyrain.org). The
Web site includes information about the campaign, the campaign partners, pollution prevention tips,
campaign print materials, the radio ads, and two video PSAs. Between April 7 and May 19, 2008 over 500
individuals visited www.onlyrain.org, staying an average of four minutes on the site. The most popular page
shares personal stewardship information.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 26
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Tuesday, May 12, 2009 A3:
Spend Less, Teach More: A Model for Collaborative Stormwater Outreach
and Education
Angle Hong
East Metro Water Resource Education Program
Washington Conservation District
1380 W. Frontage Rd. Hwy, 36, Stillwater, MN 55082
Phone: 651-275-1136, ext 35; E-mail: angie.hong@mnwcd.org
Biosketch
Angie Hong is the educator for the East Metro Water Resource Education Program, a stormwater education
program in Minnesota hosted by the Washington Conservation District with 17 city, county and watershed
organization partners. She holds an M.S. in natural resources science and management with an emphasis on
environmental education (University of Minnesota, Twin Cities, 2004) and a B.S. in zoology (University of
Wisconsin, Madison, 2000). Prior to this position, Ms. Hong worked as a naturalist in the Twin Cities area. In
her free time, she leads outings for the North Star Chapter of the Sierra Club and competes in triathlons.
Abstract
Phase II of the National Pollutant Discharge Elimination System (NPDES) Stormwater Program requires
municipal separate storm sewer (MS4) entities such as cities, watersheds and counties to conduct stormwater
outreach and education. This can be challenging, as financial and staff resources are limited. As a result, the
quality of outreach programs can vary widely within a region and local education efforts are often duplicative
and uncoordinated.
The East Metro Watershed Education Program (EMWREP) is a unique watershed-county-city partnership
formed to conduct water resource education in the Minneapolis-St. Paul metro area. The partnership began in
2006 with seven local partners, and has grown to 17 partners in 2009. EMWREP program partners make an
annual contribution to fund a shared water resource educator who is hosted by the Washington Conservation
District. Contribution levels vary based on the size of the entities.
The benefit of a shared educator is two-fold. First, and most obvious, each partner organization is able to
conduct watershed education without hiring a full-time employee. This is ideal for the smaller cities and
watersheds and those with limited staff. Second, by having a shared educator for the entire east metro area,
the partners are able to minimize overlap and maximize their impact. For example, the educator can write one
article that can be distributed in the newsletters of all 28 cities and townships in the EMWREP region.
The EMWREP education plan was designed to help partner entities meet all six minimum control measures
for their MS4 permits. In addition to conducting public outreach and education, EMWREP has also hosted
several trainings for city and watershed staff, including engineers, planners and public works employees, and
has worked with the NEMO (Nonpoint Education for Municipal Officials) program to educate local decision
makers.
This presentation will describe how the East Metro Water Resource Education Program was developed and
share highlights and examples from the first three years of the program.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 27
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Tuesday, May 12, 2009
All About NEMO: A Proven Model for Educating Communities on Stormwater
Dave Dickson John Rozum
Center for Land Use Education and Research Center for Land Use Education and Research
Department of Extension, University of Connecticut Department of Extension, University of Connecticut
P.O. Box 70, Haddam, CT 06438-0070 P.O. Box 70, Haddam, CT 06438-0070
Phone: 860-345-5230; E-mail: david.dickson@uconn.edu Phone: 860-345-5230; E-mail: john.rozum@uconn.edu
Biosketches
Dave Dickson serves as the National NEMO Network Coordinator at University of Connecticut Center for
Land Use Education and Research. Mr. Dickson provides training opportunities, communication services, and
coordination for the 33 NEMO programs across the nation. He has been with University of Connecticut since
2004.
John Rozum has been the Connecticut NEMO Program Director since 2003, and prior to that served as the
first coordinator of the National NEMO Network. Mr. Rozum is an AICP planner, and in addition to his
outreach work teaches urban and regional planning at University of Connecticut.
Abstract
The Nonpoint Education for Municipal Officials (NEMO) Program was created in 1991 at the University of
Connecticut, as a partnership between USDA Cooperative Extension, National Oceanic and Atmospheric
Administration Sea Grant Extension, and the Department of Natural Resources and the Environment. NEMO
was a pioneer in its tight focus on local land use decision makers as a target audience, in its land use planning
approach to stormwater issues, and in the use of geospatial technology for outreach purposes. Eighteen years
later, the Connecticut NEMO Program is still going strong, and has a documented record of assisting
communities in making changes to their land use plans, regulations, and development practices to better
protect water and other natural resources. In addition, for the past 10 years CT NEMO has been the leader and
coordinator of the National NEMO Network, a group of 32 programs in 31 states that is assisting
communities across the country.
This session is an adapted version of the "scoping" workshop originally developed for colleagues in other
states exploring the feasibility of starting a NEMO program of their own. NEMO principals will describe their
philosophy of working with local officials; go over nuts-and-bolts educational methodologies and technical
tools; and review lessons learned, outcomes and challenges. They will also provide an overview of the NEMO
Network, and some of the innovative outreach methods and impressive outcomes of programs from around
the country. This workshop is designed to be relevant to those working with, or interested in working with,
land use officials as a primary target audience, and is not restricted only to those interested in starting a
NEMO program.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 28
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Wednesday, May 13, 2009 Session A4: Programs Promoting Green Development
Blue Thumb—Planting for Clean Water: Using Social Marketing Techniques
to Promote Native Gardens, Rain Gardens and Shoreline Plantings within Priority
Watershed Areas
Angle Hong
East Metro Water Resource Education Program
Washington Conservation District
1380 W. Frontage Rd. Hwy, 36, Stillwater, MN 55082
Phone: 651- 275-1136, ext. 35; E-mail: angie.hong@mnwcd.org
Biosketch
Angie Hong is the educator for the East Metro Water Resource Education Program, a stormwater education
program in Minnesota hosted by the Washington Conservation District with 17 city, county and watershed
organization partners. She holds an M.S. in natural resources science and management with an emphasis on
environmental education (University of Minnesota, Twin Cities, 2004) and a B.S. in zoology (University of
Wisconsin, Madison, 2000). Prior to this position, Ms. Hong worked as a naturalist in the Twin Cities area. In
her free time, she leads outings for the North Star Chapter of the Sierra Club and competes in triathlons.
Abstract
The Blue Thumb—Planting for Clean Water Program uses community-based social marketing strategies to
engage the general public in creating native gardens, rain gardens and shoreline plantings to prevent nonpoint
source pollution. The East Metro Water Resource Education Program (EMWREP) is using Blue Thumb
neighborhood parties to begin changing social norms in the Minneapolis-St. Paul metro area and as a strategy
to promote best management practice implementation within targeted sub-watersheds and neighborhoods.
Paired with financial incentives and the resources available through the Blue Thumb program, these parties
have successfully engaged multiple households within neighborhoods to install native gardens, rain gardens
and shoreline plantings.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 29
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Wednesday, May 13, 2009 Session A4: Programs Promoting Green Development
Lake Clarity Crediting Program for Lake Tahoe
Jeremy Sokulsky, P.E., M.B.A.
Environmental Incentives, LLC
1027 Emerald Bay Road, South Lake Tahoe, CA 96150
Phone: 530-541-2980; E-mail: jsokulsky@enviroincentives.com
Biosketch
Jeremy Sokulsky has pursued innovative means to improve the environment for over a decade from the
public, private and non-profit sectors. In 2004 Mr. Sokulsky founded Environmental Incentives to investigate
and further the use of incentives and performance-based policies as tools to inspire environmental
improvement. He is leading the development of the Lake Tahoe Lake Clarity Crediting Program and that will
be used to plan the investment of public funds to improve water quality and judge stormwater NPDES permit
compliance, and enable water quality trading between municipalities. He recently completed the design of a
multi-agency management system that will serve as the decision, information flow and reporting framework
for the large monitoring and restoration programs in the Lake Tahoe Basin. Environmental Incentives is
helping clients to implement the management system for several restoration and reporting programs.
Mr. Sokulsky has evaluated environmental markets including an analysis of water quality trading programs in
the United States, wetland mitigation banking, and public and private payment programs for watershed
ecosystem services in Latin America and Australia. His overall goal is to assemble the policy, scientific and
operational infrastructure to enable ecosystem service-based policies and incentive programs as tools to
inspire environmental improvement. Mr. Sokulsky is a certified professional engineer in civil engineering. He
earned a B.S. in chemical engineering from the University of California, Berkeley and an MBA from the
Stanford Graduate School of Business.
Abstract
The Lake Tahoe Lake Clarity Crediting Program (LCCP) provides the framework to quantify, track and
report the water quality benefit from pollutant load reduction actions. The LCCP quantifies progress towards
regaining Lake Tahoe's historic clarity through the reduction of fine sediment and nutrients. The credits are
used to define TMDL milestones, National Pollutant Discharge Elimination System (NPDES) permit
requirements and capital improvement programs to incentivize the most effective projects and actions.
Redevelopment of underutilized commercial areas with significant impervious coverage is a potential means to
reduce pollutant loading. Credits and agreed-upon credit estimation tools provide a consistent means to
quantify the benefit or impact of redevelopment, which assists with project reviews and stakeholder
communications.
The LCCP defines a set of processes and methods to evaluate and communicate benefits from capital projects,
road and right-of-way maintenance practices, and ordinances. Standardized models, rapid assessment
methodologies and an accounting and tracking system comprise the standardized tools to consistently estimate
and track load reductions and credits. Credits are awarded each year based on ongoing inspections, operations
and maintenance performed to ensure the processes are performing within the expected range of effectiveness.
Communication between municipal implementers, state and federal grantors, and regulators is driven by
annual reports that declare the amount of credit earned. The credits can be scaled down to provide an
information incentive to encourage implementation of private property BMPs.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 30
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Wednesday, May 13, 2009 Session A4: Programs Promoting Green Development
For nonpoint source pollutant load reductions, a well-defined crediting program such as the LCCP can:
— Identify and evaluate project opportunities for prioritization
— Incentivize ongoing performance of effective actions
— Track and report the sum of benefits across many actions implemented as part of a larger municipal or
regional program
— Account for pollutant reduction with respect to TMDL milestones and NPDES permit compliance
— Support water quality trading or offsets
The LCCP provides a transparent and consistent means to communicate benefits for public and private
investments to reduce stormwater pollution. This is particularly important during times of tight budgets to
ensure that moneys are effectively and efficiently used.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 31
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Wednesday, May 13, 2009 Session A4: Programs Promoting Green Development
RiverSmart Homes: Promoting Stormwater Management on Residential Properties
Shelby Laubhan
District of Columbia Department of the Environment
51 N Street, NE, 5th Floor, Washington, DC 20002
Phone: 202-535-2275; E-mail: shelby.laubhan@dc.gov
Biosketch
Shelby Laubhan is an Environmental Protection Specialist working for the District of Columbia Department
of the Environment (DDOE), Watershed Protection Division. Her primary work involves promoting
environmental education initiatives in District schools and marketing environmental stewardship practices—
such as stormwater management initiatives—to District residents. Ms. Laubhan, a native to the ChicagoLand
region, holds a BA in environmental communications—a self-designed major from Beloit College. She
worked for three years at the Chesapeake Bay Program, first as a U.S. EPA Fellow and then as a National
Oceanic and Atmospheric Adimistration Education Specialist. These positions concentrated on the
development of environmental education policy and regional watershed education programming and funding.
In addition to her governmental work, Ms. Laubhan has been on the Executive Committee of the non-profit
DC Environmental Education Consortium for four years, is a vetted outdoor environmental educator, and is
anticipating a community supported agriculture organic farm internship this coming summer and a 2010
Peace Corps assignment in rural Central Asia.
Abstract
The District Department of the Environment's RiverSmart Homes program offers homeowners the
opportunity to improve local water quality at little cost. RiverSmart Homes curbs stormwater runoff with: the
installation of rain barrels and rain gardens, the planting of large shade trees, the removal of impervious areas
and replacement of pervious surfaces, and the institution of Bay Scaping and integrated pest management
programs.
RiverSmart Homes is different from past programs that have met with mixed results, as it is a conservation
education program that involves social marketing to encourage residents to adopt specific behaviors and to
understand the effects of their behaviors on local waterways. The social marketing tactics that have been used
for the program, to date, include:
— Surveys
— Focus Groups
— Demonstration Sites
— Public Events
— Outreach
— Workshops
— Property Audits
Social marketing tactics that are currently being considered and developed include:
— Web-based Tracking Interface
— Electronic/Paper Newsletters
— Local Newspaper Column/Features
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 32
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Wednesday, May 13, 2009 Session A4: Programs Promoting Green Development
— RiverSmart Homes "Block Captain"
— "RiverSmart Homes Club"
Because residential development is the single largest land use in the District—and these lands are a major
source of water pollution—one of the greatest needs and the greatest challenges is helping individual
households change their behavior through programs such as RiverSmart Homes. Persuading homeowners to
adopt pollution prevention techniques on their properties will go a long way toward achieving the District's
water pollution reduction goals.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 33
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Session B4: Reaching Our Audiences
Wednesday, May 13, 2009 Through University-Based Outreach Programs
Stormwater Management in Your Backyard: An Extension Education Initiative
Dr. Christopher Obropta
Rutgers NJ Agricultural Experiment Station - Cooperative Extension
14 College Farm Drive, New Brunswick, NJ 08901
Phone: 732-932-9800, ext 6209; E-mail: obropta@envsci.rutgers.edu
Biosketch
Dr. Christopher Obropta, Ph.D., is the Extension Specialist in Water Resources with Rutgers Cooperative
Extension, and he is an Associate Professor with the Department of Environmental Sciences at Rutgers
University. Dr. Obropta has a doctorate in Civil Engineering from Stevens Institute of Technology, a MS in
civil engineering from New Jersey Institute of Technology, and a BS in civil engineering from New Jersey
Institute of Technology. Prior to joining Rutgers, Dr. Obropta was an environmental consultant for 12 years at
Omni Environmental Corporation. Dr. Obropta has a background in watershed management, water quality
modeling, hydrologic and hydraulic modeling, and coastal engineering. His specific experience includes
watershed restoration, onsite wastewater treatment system design and management, wasteload allocations and
TMDL studies, stormwater management, wetland design, effluent dilution analyses, longshore sediment
transport, computer-aided design, and geographic information systems. He teaches Bioresource Engineering
Design I & II, where he directs student design teams to develop solutions to complex real-life engineering
problems.
Abstract
This 2007 National Integrated Water Quality project targets Gloucester County, New Jersey; Ulster County,
New York; and Fredrick County, Virginia. The groundwater resources in these counties are experiencing
pressure due to increasing suburbanization. The objectives of the project are to educate residential and farm
property owners about the use of rain gardens as a stormwater management tool and facilitate the adoption of this
practice. The project is modeled after a successful rain garden education program in Union County, New Jersey.
A survey of Union County participants indicated that some residential property owners would need the
services of a landscape professional to install a rain garden. During year one of the project, 90 New Jersey
landscape professionals and Union County vocational technical school horticulture students participated in a
pilot rain garden installation training program. The training included classroom instruction and installation of
two community rain garden demonstration sites. During year two of the project, the professional landscaper
training program will be offered in all three states.
Rain garden education programs for Master Gardeners, Master Naturalists, and residents were started in
Ulster County, New York and Frederick County, Virginia. Using their training, the volunteers installed
demonstration rain gardens at the Ulster Municipal Building in New York and Hedgebrook Farm in
Winchester, Virginia. Pre and post tests were utilized to measure the knowledge gained by 34 participants.
The average scores increased from 46% to 91%. Questions participants improved on were rain garden site
selection, proper depth, fertilization practices and maintenance. In year two of the project, the trained
volunteers will be offering educational programs at the new demonstration sites for the general public.
The outputs, outcomes, partnerships, leveraged resources, and lessons learned are listed below.
— Four community demonstration rain garden sites were planted by 124 participants.
— The Gloucester County Fair Association; Union County, New Jersey public works department; and the
municipality of Ulster, New York public works department provided in-kind support.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 34
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Session B4: Reaching Our Audiences
Wednesday, May 13, 2009 Through University-Based Outreach Programs
— Training programs for professional landscapers were offered in Northern and Southern New Jersey. The
programs were promoted by the New Jersey Landscape and Nursery Association, New Jersey Farm
Bureau and the New Jersey Landscape Professionals Alliance.
— The rain garden installation program at Hedgebrook Farm occurred during an "Open House" day and
was featured in articles in the "Winchester Star" and "Lancaster Farmer."
— Partnerships were created with Land Grant partners and stakeholder groups in the Virgin Islands and
Puerto J^ico to expand the Stormwater Management in Your Backyard initiative.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 35
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Wednesday, May 13, 2009
Session B4: Reaching Our Audiences
Through University-Based Outreach Programs
Changing Public Behavior: Addressing the Challenges of Applying Social
Assessment to Water Management Strategies
Elaine Andrews
Environmental Resources Center
University of Wisconsin, Madison
445 Henry Mall, Room 202, Madison, Wl 53706
Phone: 608-262-0142; E-mail: eandrews@wisc.edu
Biosketches
Kate Reilly
Environmental Resources Center
University of Wisconsin, Madison
445 Henry Mall, Room 202, Madison, Wl 53706
Phone: 608-265-5496; E-mail: klreilly@wisc.edu
Elaine Andrews (M.S., MAT) is the Director of the Environmental Resources Center in the College of
Agricultural and Life Sciences at the University of Wisconsin where she is a specialist in environmental
education, focusing on community and the environment. Ms. Andrews is the former Executive Director of the
North American Association for Environmental Education (NAAEE), a Principal Investigator for over 30
national or multi-state projects, and author of numerous publications.
Kate Reilly (B.S., M. Ed.) is an environmental education specialist and outreach program manager at the
University of Wisconsin-Madison. Ms. Reilly has developed and managed a number of national
environmental education initiatives designed to support the work of natural resource professionals and
educators.
Abstract
What are we learning from natural resource professionals and educators about the challenges of applying
social marketing techniques or social assessment tools in their water management strategies? The Changing
Public Behavior (CPB) National Facilitation Project traveled from coast to coast in 2008 to pilot test a
workshop approach to teaching innovative techniques and resources for building educator skills. We created
workshop activities and a related online Self-Study Module to help Extension natural resource professionals
and educators increase their skills in using and collecting audience information for designing an outreach
strategy. Workshop participants completed pre- and post-workshop questionnaires assessing their skill levels
and confidence in using education techniques and social assessment tools when designing outreach efforts.
Participants also evaluated workshop presentations and resources. Evaluation data has been used to fine-tune
workshop materials and activities, as well as the online Self-Study Module
(http://wateroutreach.uwex.edu/SSModuleIntro.cfm). In this session we will:
— Identify the barriers/gaps reported by those trying to apply social marketing or other social assessment
tools in their outreach work
— Review the components of the CPB training module designed to address these barriers
— Discuss opportunities for social assessment training and networking among natural resource
professionals
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
36
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Wednesday, May 13,2009 AS: &
Say It with Pictures: Training Kentucky Construction Site Workers in Erosion
and Sediment Control
Barry Tonning
Tetra Tech, Inc.
343 N Maysville Street, Mount Sterling, KY 40353
Phone: 859-585-0370; E-mail: barry.tonning@tetratech.com
Biosketch
Barry Tonning is the Director of Applied Research at Tetra Tech, specializing in water resource protection,
risk communication, and technology transfer. He has coauthored a number of guidance and other documents
for U.S. EPA, states, and other organizations involved in protecting public health and environmental
resources, and conducts training programs on erosion and sediment control for construction sites, NPDES
stormwater permitting, the Clean Water Act, and other aspects of watershed assessment, planning, and
management.
Abstract
A new field guide titled Kentucky Erosion Prevention and Sediment Control Field Guide, prepared by
Tetra Tech, Inc., is helping lead field personnel through a series of specific steps to control erosion and
sediment loss from construction sites. Funding for the project was provided in part by a grant from the U.S.
EPA through the Kentucky Division of Water and the Kentucky Division of Conservation. The document was
adopted by both agencies after a lengthy stakeholder process and has been approved by the Kentucky
Transportation Cabinet for recommending best management practices (BMPs) for erosion and sediment
control for highway construction projects.
The approach taken in producing the Field Guide focused on the target audience: laborers, equipment
operators, job site supervisors, and others responsible for daily placement, installation, and maintenance of
erosion and sediment controls. Convening target audience members, regulators, and a technical advisory
committee who supported the project led to several conclusions:
— Some existing field guides are "too engineery" — the BMP drawings are too technical, the information
is too detailed, and the text is too dense for field personnel.
— In many cases, erosion and sediment control guidance documents assume that field personnel know
where BMPs should be placed. Little guidance is found that presents a conceptual overview of where
things go on the ground. For example, silt fences should be installed below bare soil areas, concentrated
flows should be intercepted where possible, and small sediment traps can be installed on a temporary
basis where needed.
— Pictures of good and bad BMP installations are preferred over drawings, tables, and text.
— Simple color drawings of basic concepts and practices are easier to understand than detailed technical
information presented via table and text.
— Regulatory and compliance information is typically full of complex text, caveats, and jargon. Such
information should be simplified, summarized, and moved back to the appendices.
— The final document should fit into a pocket, be waterproof, and be easy to browse for specific
information.
The educational framework, basic approach, and graphics used in the Field Guide were field-tested
before final production during a series of 24 workshops across Kentucky. As information on the new
nationwide regulations regarding construction site erosion and sediment controls and stormwater
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 37
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Wednesday, May 13, 2009 Session AS: Pictures, Toons & Beyond
pollution prevention plans rolled out, attendance at the workshops skyrocketed. Participation topped
125 and more in some locations across Kentucky, as hosts from local Phase II cities sought to bring local
contractors up to speed on BMP requirements.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 38
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Wednesday, May 13,2009 AS: &
A Stormwater Campaign in Cartoons
Kathy Ottenberg Kelly Carroll
West Valley Clean Water Program West Valley Clean Water Program
18041 Saratoga - Los Gatos Rd., Monte Sereno, CA 95030 18041 Saratoga - Los Gatos Rd., Monte Sereno, CA 95030
Phone: 408-354-4734; kottenberg@wvcwp.org Phone: 408-354-4734; kcarroll@wvcwp.org
Biosketches
Kathy Ottenberg has served as Program Assistant for the West Valley Clean Water Program for almost
8 years. With a double degree in environmental planning and economics from the University of California,
Ms. Ottenberg started her career in the consulting field, working on General Plans, Environmental Impact
Reports and Environmental Impact Statements. Working with Impact Reports involved with water use led her
into the water resource aspect of environmental planning. Ms. Ottenberg's other planning interest has always
been housing and low impact development (LID), so it is gratifying to see LID becoming a priority in the
water resource field. With WVCWP, she has been involved in a wide range of permit compliance, from
writing annual reports to analyzing pesticide use. Ms. Ottenberg especially enjoys the public outreach aspect
of WVCWP where her work includes writing press releases, developing classroom presentations, and creation
of new outreach material.
Kelly Carroll has worked in the municipal Stormwater arena since 1990, when the first Area-wide Municipal
Stormwater NPDES Permit was issued to 15 agencies in Santa Clara Valley, CA (Silicon Valley), bordering
San Francisco Bay. In 1994, Ms. Carroll was hired by West Valley Sanitation District to lead its newly
formed collaborative Stormwater program, for four neighboring west Santa Clara Valley municipalities-the
Cities of Campbell, Monte Sereno, Saratoga and the Town of Los Gatos. In an effort to give the four
communities a more cohesive look and a unified voice in the community when distributing its Stormwater
pollution prevention message, Ms. Carroll led the way for a new branding of the collaborative called "West
Valley Clean Water Program." She was instrumental in developing the municipalities' first Storm Water
Management Plan. As the designated representative for the four west valley municipalities, Ms. Carroll
participated in the development of 'first of its kind', county-wide performance standards for the various
elements required under the NPDES Permit.
She was an active participant on behalf of the municipalities in the county-wide negotiation of the
re-issuance of the NPDES Permit and throughout the county-wide program re-structuring into what is now
known as Santa Clara Valley Urban Runoff Program (SCVURPPP). Ms. Carroll continues as an active
participant in SCVURPPP technical and advisory committees, and provides technical Stormwater best
management practice training for the west valley municipal staff. In addition to coordinating the four
municipalities' NPDES reporting requirements, she directs the implementation of the municipalities' Public
Information and Participation program. Ms. Carroll is a registered Civil Engineer and a graduate of
California Polytechnic State University at San Luis Obispo's School of Civil and Environmental
Engineering.
Abstract
The West Valley Clean Water Program (WVCWP) is a Stormwater agency for four very small northern
California cities, and their Sanitation District. Each of our cities has a limited budget and is too small to have
internal staff dedicated to National Pollutant Discharge Elimination System (NPDES) permit requirements.
Why Cartoons? WVCWP needed a low-budget means of creating a "brand" image, for use in a variety of
media. The program doesn't have funds to regularly hire a Public Relations firm to create different ads and
outreach materials. There are also no funds to spend on large media buys, such as !/2-page ads. We wanted to
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 39
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Wednesday, May 13, 2009
make use of our community weekly newspapers, since they're mailed to every household and are frequently
read for their local news.
A Cartoon Campaign Meets These Needs. WVCWP found that cartoons fit our parameters very well.
They're low budget, because the strips can be changed slightly by topic, without major costs. They can
convey a stormwater message in a small space, so they don't require a large ad space buy. Cartoons are eye-
catching, which makes them desirable to newspaper editors—WVCWP was able to negotiate a 50% price
reduction with our local weekly papers. The discount and small size allowed for ongoing frequent exposure at
a low cost.
Overall Benefits. Studies have shown that cartoons are very effective at conveying a message. The fun
characters also proved to be popular with all age groups, when used in various outreach materials. The
cartoons strips have worked well as a resource for our four municipal newsletters, which tend to have limited
space. By running regularly, in frequently read weekly publications, the brand image gains recognition. The
brand image can be used in additional venues, such as school presentations. The cartoons also provide an eye-
catching, simple means of expressing a message. They can also be easily converted into educational outreach
for children (i.e., line drawings as coloring pages). And finally, they are serving as a regional resource—a
larger city asked to use our cartoons and ran them in their local paper.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 40
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Wednesday, May 13,2009 AS: &
Developing and Implementing a Comprehensive Surface Water Education and
Outreach Plan for a Rural County
Pat Pearson
Washington State University Jefferson County Extension
201 W. Patison, Port Hadlock, WA 98339
Phone: 360-379-5610, ext. 204; E-mail: pearsonp@wsu.edu
Biosketch
Pat Pearson is currently Water Quality and Natural Resources Faculty, Washington State University (WSU)
Jefferson County Extension. She is responsible for the design, development, implementation, and evaluation
of all natural resource education programs and trainings for adults, volunteers, and professionals. Ms. Pearson
partners with 28 agencies, organizations, and community groups. She has pioneered innovative watershed
stewardship programs, including a 3-county WSU Shore Stewards Program for shoreline landowners to
voluntarily address water quality and low dissolved oxygen issues in Hood Canal. The Shore Stewards
Program expanded to include eight Puget Sound counties. Partnering in a seven county regionalization and
expansion of the WSU Beach Watcher Program, she has helped actively engage over 600 residents in
watershed issues and activities. Ms. Pearson developed and implemented new community surface water
education and awareness programs, including a Jefferson County Surface Water Education Plan and the
successful "Water Matters" and "Welcome to Your Watershed" campaigns that reached over 11,000
residents.
Previously, Ms. Pearson was the Pollution Prevention Programs Director for Puget Soundkeeper Alliance in
Seattle. She designed and implemented all pollution prevention projects, including five Washington Ecology
Public Participation Grants to create EnviroStars programs in Snohomish, Kitsap, Whatcom, Pierce, and
Jefferson counties. As a founding member of the EnviroStars Cooperative, Ms. Pearson won the statewide
2000 Governor's Award for Pollution Prevention. She completed five grant projects offering technical
assistance, education, and workshops in best management practices to boatyards, marinas and boaters
throughout the Sound and was invited by the Marine Environmental Education Foundation (MEEF) to help
create the National Clean Boating Campaign in 1997. Ms. Pearson has an M.A. in whole system design
(WSD) from Antioch University in Seattle, Washington. WSD is a synthesis of progressive educational
practices and inquiry focused on complex social systems. She also holds a B.S. from the University of
Washington and graduated both Summa Cum Laude and Phi Beta Kappa.
2000 Governor's Award for Pollution Prevention - EnviroStars Cooperative
1995 National Award for Environmental Sustainability - Catalyst Program
Abstract
Surface water management is critical to protecting water quality and includes efforts to understand and
protect natural systems, manage runoff, and make wise use of water resources. In order for surface water
and stromwater management to be successful, the public must understand the importance of water quality
and natural processes and be willing to support activities and behaviors that protect the environment. To
accomplish this, Washington State University (WSU) Jefferson County Extension designed a
comprehensive Surface Water Education Plan for the Surface Water Management Plan for Jefferson
County, Washington.
WSU administered an initial community survey to assess community awareness and needs, designed a
county-wide campaign titled "Water Matters," and developed new surface water education programs to reach
targeted audiences and the general public. Watershed education newspaper inserts were distributed to
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 41
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Wednesday, May 13, 2009
20,000 residents. A new program titled "Welcome to Your Watershed" was created to reach home and
property owners. We created an eye-catching graphic folder with local information on watershed processes,
answers to water/on-site septic/building related issues, landscaping and pesticide use, and a list of "Who Can
Help" contacts that is distributed through partnerships with realtors, county permitting departments, existing
programs, and community events. The "Green Gardening Nursery Project" provides garden nursery staffs and
customers with up-to-date handouts, trainings, and workshops on fertilizer and pesticide reduction and natural
lawn care. WSU incorporated surface water education for the public through community workshops,
homeowner associations, and existing WSU trainings for Beach Watchers, Master Gardeners, and realtors.
To reach the younger generation, we trained 15 volunteers to teach in schools and at events using the
EnviroScape watershed models. Residents now own easy-to-read newspaper supplement reference materials
that keep them informed about surface water processes, issues, and responsible actions. Three state water
agencies, two universities, six Marine Resources Committees, and six different county programs have
expressed an interest in using the "Welcome to Your Watershed" publications to provide education to their
local populations. A regionalized "Welcome to Your Watershed" version was peer reviewed and printed as a
WSU water resources publication for the west coast region. Focusing on pollution prevention and education
in a comprehensive campaign is resulting in an informed public engaged in making their everyday decisions
with water resources in mind.
WSU also initiated a Hood Canal Shore Stewards program in three counties. The program educates shoreline
landowners about ten key actions to protect shoreline and water resources. Nonpoint source pollution
prevention is at the core of the stewardship encouraged by this program, and is taught using the materials
provided to each new Shore Steward. These include the book "Guide For Shoreline Living," and DVD
"Shoreline Living: Protecting Our Shorelines and Puget Sound." Participants receive a free metal sign in
recognition of their voluntary efforts, regular newsletters, access to the resources in the regional Web site
(www.shorestewards.org), and workshops by experts in a wide variety of topics. We expanded to include
eight counties, regionalized, and recruited over 1,000 residents as Shore Stewards. This approach has been
successful, with documented positive changes in behavior reflected in a regional 2007 survey.
Beach walks and workshops resulted in community association members contacting us to help educate their
committee members and members at large, and a master planned resort condominium association requesting
consultations, presentations, and planting plans for their riparian shoreline areas.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 42
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Wednesday, May 13, 2009 B5:
Outreach Skills Training Through the South Carolina Department of Health and
Environmental Control "Polluted Runoff Outreach Toolbox"
Victoria L. Kramer
South Carolina Department of Health and Environmental Control
2600 Bull Street, Columbia, SC 29201
Phone: 803-898-4211; E-mail: kramervl@dhec.sc.gov
Biosketch
Victoria L. Kramer has been working as the Nonpoint Source Outreach Assistance Coordinator with the
South Carolina Department of Health and Environmental Control since May of 2008. As part of her
responsibilities, she works with stakeholder groups interested in nonpoint source issues and MS4 permitted
communities across South Carolina to understand social marketing principles and apply them to their outreach
campaigns. Ms. Kramer holds a B.S. in biochemistry and genetics from Texas A&M, an M.S. in plant
physiology and an M.S. in agricultural and extension education, both from The Pennsylvania State University.
She is also a Ph.D. candidate at the University of South Carolina's School of Journalism and Mass
Communications where her research interests include scientists' perceptions of the public and their
obligations to public communication.
Abstract
In South Carolina, as elsewhere, stakeholder groups and communities are facing the challenge of developing
nonpoint source outreach campaigns with limited resources. Although we, as outreach professionals,
recognize the budget constraints faced by many campaign planners, professional outreach skills are another
limited resource. Not every organized stakeholder group may have volunteers with that skill set already
developed. Many municipal separate storm sewer system (MS4) permitted communities, faced with limited
budgets, must also prioritize their hires to meet their overall stormwater management needs, meaning these
hires may come in with technical stormwater expertise but lacking professional outreach skills.
The South Carolina Department of Health and Environmental Control (SC DHEC) recognized that
stakeholders and permitted communities needed help in developing nonpoint source outreach campaigns and
conceptualized a Web-based, South Carolina-specific nonpoint source outreach toolbox to fill this gap. This
idea was inspired by the U.S. EPA Nonpoint Source Outreach Toolbox, beginning as a clearinghouse concept
for outreach materials.
However, input from stakeholders and permitted communities led to an expanded concept for the
Web-based SC DHEC "Polluted Runoff Outreach Toolbox." Like the EPA toolbox, the SC DHEC toolbox,
currently in development, will act as a clearinghouse for materials. The clearinghouse is searchable by
pollutant of concern and basic audience type, and the materials listed must meet certain criteria. They must
be relevant to South Carolina's polluted runoff issues. Printed materials must be currently in print and
orderable or downloadable. Advertising materials must have a clear contact for obtaining permission
for use.
The SC DHEC toolbox will further give visitors an opportunity to focus on the outreach process, breaking it
up into nine steps. The first six steps focus on the planning process:
1) Identifying pollutants of concern,
2) Gathering partners and understanding the local area's background,
3) Identifying behaviors they want to change and alternatives to those behaviors,
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 43
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Wednesday, May 13, 2009 B5:
4) Identifying target audiences whose behaviors should change,
5) Gathering information about target audiences, and
6) Setting goals based on pollutants of concern and target audiences and developing SMART objectives
for those goals.
Each step also has a worksheet for visitors to document their planning process. While useful for any group,
these worksheets are especially important for the MS4 communities whose permits require such
documentation.
The next two steps (7 and 8) focus on developing the outreach program, where visitors are directed back to
the materials search, and implementing the program.
Step 9, the final step, focuses on evaluation. In this step, visitors will be introduced to the types of changes
they might measure (knowledge/awareness, opinions/values, behaviors and load reductions) and given a basic
introduction into social science research methods (interviews, focus groups, surveys, visual observations).
This step is also referenced throughout steps 1-6.
The SC DHEC Polluted Runoff Outreach Toolbox is being designed to allow workshops and training
materials to be developed as add-ons. Ultimately, its Web-based format will give stakeholders and the
regulated communities across the state continuous access to both training in the outreach process and the
South Carolina-related clearinghouse of materials.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 44
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Wednesday, May 13, 2009 BS:
Using CIS-Enabled Tools for Tracking, Reporting and Communicating:
Ideas for the Average Administrator
John Wasiutynski
District of Columbia Department of the Environment
51 N Street, NE, 5th Floor, Washington, DC 20002
Phone: 202-535-1844; E-mail: john.wasiutynski@dc.gov
Biosketch
John Wasiutynski is an Environmental Protection Specialist working for the District of Columbia
Department of the Environment, Watershed Protection Division (DDOE). His work focuses on the
abatement of nonpoint pollution, mainly through his work on the RiverSmart Homes program and by
studying the most effective methods of reducing solid waste from entering local waterways. RiverSmart
Homes is a DDOE program that provides District homeowners with the opportunity to learn about and
adopt low cost best management practices to prevent stormwater run off. RiverSmart Homes also seeks to
educate District homeowners about their connection to the local watershed. Mr. Wasiutynski, originally
from Connecticut, has his B.S. in biology from Fordham University in New York. He worked for four years
at the New York Restoration Project, an organization dedicated to the cleaning and greening of New York
City through a land trust that protects over 60 community gardens and restores and maintains neglected
public park lands and is the private partner in the Million Trees program. Mr. Wasiutynski has recently
received his masters of public administration from the School of Public Affairs at American University,
where he concentrated on environmental management.
Abstract
RiverSmart Homes is an incentive program being piloted by the District Department of the Environment
(DDOE). It is meant to address nonpoint source pollution, emanating from residential developments, single
family houses, townhouses and apartments. Residential properties are the single largest land use in the
District of Columbia and are therefore a primary source of pollution to the District's waterways through urban
stormwater runoff. The micro practices installed through RiverSmart Homes to curb stormwater runoff at the
lot level include, rain barrels, rain gardens, planting large shade trees, converting impervious to pervious
surfaces, and lawn to native perennial plants (BayScaping). These practices are complemented by the
District's integrated pest management programs. RiverSmart Homes addresses the challenge of installing
these practices on private property through marketing and financial incentives intended to make the practices
desirable to residents. RiverSmart Homes is envisioned as one of the greatest opportunities for the District is
to affect behavioral change at the individual household level.
The RiverSmart Homes program is administratively intensive. DDOE staff visit each site for an initial
assessment. Data collected during the initial assessment is entered on paper form and then transferred into a
database at the office. DDOE staff transfer information to homeowners to provide them with decision making
tools and to nonprofit partners responsible for the installations. Homeowners and nonprofit partners receive
information from DDOE as a stormwater audit form that DDOE inspectors create for each property. DDOE
staff visit each site a second time (post installation) to verify work. To streamline and automate this process,
DDOE, in partnership with the District Office of the Chief Technology Officer (OCTO), is piloting a custom
geographic information system (GIS) tool to better record and track the progress of the RiverSmart Homes
program and to communicate the progress and benefits of the program to the public. The new GIS tool will
allow DDOE staff to inspect a site and generate a report with standardized data fields, notes that describe
unique situations, and a GIS plan view of the property showing recommended BMPs. The GIS system will
track DDOE-recommended BMPs, actual property installations, dollars spent on each property, and pollution
reductions both for individual properties and in aggregate.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 45
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Wednesday, May 13, 2009 B5:
The third phase planned for this project will link information recorded in the OCTO-GIS database to an
online service that will combine the accounting functions of the tool with a dynamic public interface. Through
this Web interface citizens will see what type of stormwater reduction technologies are being employed
around the city and how far those BMPs go toward reducing individual stormwater footprints. Citizens using
the tool will be able to self identify BMPs that have not been installed as part of RiverSmart Homes. In this
way DDOE staff will have a better understanding of BMPs existing throughout the city, and citizens will be
able to apply for the discount programs to reduce individual impervious stormwater fees. These technology
tools open a new level of communication between property owners and administrators previously not
imagined.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 46
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Wednesday, May 13, 2009 BS:
EPA Watershed Academy's Use of the Web to Share Information
Anne Weinberg
U.S. Environmental Protection Agency, Assessment and Watershed Protection Division
1200 Pennsylvania Avenue, NW (4503T), Washington, DC 20460
Phone: 202-566-1217; E-mail: weinberg.anne@epa.gov
Biosketch
Anne Weinberg is the Communications Coordinator for the Assessment and Watershed Protection Division
in U.S. EPA's Office of Wetlands, Oceans and Watersheds (OWOW). Ms. Weinberg has also served as
Director of U.S. EPA's Watershed Academy for a number of years. She has worked to develop new and
update existing Watershed Academy Web online modules and has helped organize more than 40 Watershed
Academy Webcasts since 2005, in cooperation with other U.S. EPA staff. Ms. Weinberg has also helped
produce two recent videos called "After the Storm" and "Reduce Runoff: Slow It Down, Spread It Out,
Soak It In" to help educate the public about nonpoint source and urban runoff issues. Prior to coming to
EPA, Anne worked with the Wisconsin Department of Natural Resources (DNR) on nonpoint source and
lakes issues, including publishing several Extension and DNR publications to educate the public on
nonpoint source issues.
Abstract
The U.S. Environmental Protection Agency's (EPA's) Watershed Academy is a focal point on EPA's Web
site at www.epa.gov/watershedacademy for providing training and information on implementing watershed
approaches, including nonpoint source and urban runoff control. Watershed Academy training and outreach
materials are targeted to federal, state, tribal and local officials, as well as private practitioners of watershed
management and the general public. Since its inception in 1994, the Watershed Academy has used the Web as
a key mechanism for training and outreach. A key component of the Academy is the "Watershed Academy
Web" (www.epa.gov/watertrain) which offers more than 50 free, self-paced training modules on topics
ranging from basic watershed management principles to the application of more complex technical tools. The
training modules may be used individually, and also the Watershed Academy offers a watershed management
training certificate for those that complete a series of 15 modules and pass their self-tests. More than
2,000 individuals have received watershed management training certificates, including people from all
50 states and 40 countries.
Since 2005, EPA's Watershed Academy has offered more than 40 Webcasts on various watershed/ nonpoint
source topics. These Webcasts are free, include "hot" topics with expert speakers, and archived versions of
past Webcasts are available at www.epa.gov/watershedwebcasts. These Webcasts have the potential to reach
large audiences. For example, the December 2009 Webcast on rain gardens included an audience of about
1,100 people. Archived Webcasts are a resource that can be accessed by the public indefinitely. Webcasts have
emerged as a very cost-effective approach for providing particularly introductory information to large
audiences.
Finally, EPA has produced several educational videos that have been promoted through the Watershed
Academy. The "After the Storm" video, co-produced in 2004 by The Weather Channel and EPA, has been
distributed to thousands and has also been aired across the country on cable TV stations, in part to meet
stormwater permitting educational requirements. In 2009, EPA released another video called "Reduce Runoff:
Slow It Down, Spread It Out, Soak It In" which is posted online at www.epa.gov/nps/lid/video.html.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 47
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Wednesday, May 13, 2009 Session B5: Using Technology
The Web is the primary medium that the Watershed Academy will continue to use to provide training and
outreach materials to the public on our key watershed issues including nonpoint source control and urban
runoff management, and on other key issues such as climate change and its impact on water resources and
programs.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 48
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Session A6: Using Research to
Wednesday, May 13, 2009 Pave the Way for Low Impact Development
Addressing Public Perceptions, Understandings and Misunderstanding of Urban
Stormwater Initiatives
Nancy Stalker Krista Vopicka
City of Calgary Water Resources City of Calgary Water Resources
625 25 Avenue S.E., Mail Code #433 625 25 Avenue S.E., Mail Code #433
Calgary, AB T2P2M5 Calgary, AB T2P2M5
Phone: 403-268-5727; E-mail: Nancy.Stalker@calgary.ca
Biosketches
Nancy Stalker, B.S., M.A., leads the Customer and Community Initiatives for The City of Calgary Water
Resources. As member of the Canadian Water and Wastewater Association Water Efficiency Network and a
member of the Conservation, Efficiency and Productivity committees with the Alberta Water council,
Ms. Stalker and her team are conducting public research and developing education, incentive and education
programs that protect and conserve our limited water resources.
Krista Vopicka, M.S., has over five years of experience in watershed and stormwater management projects,
with an interest in sustainability initiatives. Currently Ms. Vopicka is working with the City of Calgary Water
Services, Strategic Planning and Policy group, where she is the Watershed Specialist. Ms. Vopicka has
spoken widely on constructed wetlands, stormwater quality and stormwater source controls.
Abstract
Calgarians have little understanding of the city's stormwater system and their individual impact on our
surrounding rivers (tributaries). As part of the City of Calgary's stormwater management strategy, the city
and its partners are conducting LID pilot projects to demonstrate that sustainable stormwater practices can be
successfully implemented. LID stormwater practices may be installed in a variety of locations including
private lots and public rights of way. Current and potential practices include: rain gardens and bioswales.
In 2006 and 2008, the City of Calgary conducted research to understand Calgarian's awareness and
perceptions of both the city's stormwater system and LID best practices. Specifically, the research addressed
the following key objectives:
— To gauge citizen awareness of LID best practices;
— To uncover citizen understanding of LID best practices;
— To develop an understanding of general concerns/barriers related to the implementation of these best
practices both from a personal and organizational level; and
— To gauge citizen acceptance or willingness of implementing LID best practices and the individual
responsibility for maintenance of these best practices.
A critical starting point for any outreach program development is an appreciation of the target audience's
values, attitudes, current behaviors, understandings and misconception. Relating to our key audience has been
critical to both the successes and lessons learned in implementation of the city's sustainable programs. These
programs include education campaigns, outreach programs and pilot LID projects. This session will outline
the results of the research, development of targeted key messages and program outcomes.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 49
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Session A6: Using Research to
Wednesday, May 13, 2009 Pave the Way for Low Impact Development
Using Rainwater to Grow Livable Communities
Martina Frey
Tetra Tech, Inc.
1020 SW Taylor St., Suite 530, Portland, OR 97205
Phone: 503-477-4937; E-mail: martina.frey@tetratech.com
Biosketch
Martina Frey has more than 10 years of experience at Tetra Tech, Inc. and has been a key member of several
project teams working on nonpoint source guidance development, NPDES storm water program support, and
low impact development and green infrastructure initiatives for the U.S .EPA, state, and nonprofit clients.
Ms. Frey managed the development of several best management practice (BMP) guidance manuals and has
also participated in field audits of NPDES Phase I MS4 programs to review program elements and BMPs
being used to control urban stormwater.
Abstract
Stormwater BMPs primarily function to remove pollutants and mitigate the hydrologic impacts of
development, but they can offer a host of other benefits, too—recreation, urban renewal, public education and
involvement, aesthetics, enhanced property values, and others. Multi-benefit BMPs, also known as green
infrastructure, may offer a solution to a conundrum facing many municipalities—how to balance regulatory
requirements with public safety and quality of life concerns, all within the constraints of scarce fiscal
resources. Advocates for multi-benefit BMPs need to first be armed with a set of design, negotiation, and
communication tools to overcome institutional, social, and regulatory barriers to successful project
implementation.
This presentation will highlight key findings of a Water Environment Research Foundation (WERF) research
study of the factors that contribute to the success of a BMP beyond its engineered performance. As a
foundation for this research, the multi-disciplinary project team, consisting of Tetra Tech, Inc., and Wenk
Associates Landscape Architects, convened a panel of experts in stormwater engineering, policy, and
landscape architecture to examine some of the issues related to BMP implementation and to identify key
factors for success. The team also researched case studies from 12 U.S. cities that demonstrate some of these
key factors.
Examples will be presented that illustrate how recognized leaders in municipal stormwater management
brought about changes in their communities to encourage BMP innovation, including tips for success and
lessons learned along the way. Specific topics include:
— Maximizing additional BMP benefits
— Working with stakeholders to change development standards
— Gaining the support of citizens and public officials
— Reaching out to build local partnerships
— Providing incentives for innovation
— Overcoming obstacles
Elements of the research project's final product, WERF's "Using Rainwater to Grow Livable
Communities" Web site (www.werf.org/livablecommunities) will be showcased, including how the online
tool's host of resources—fact sheets, communication aids, case studies, and more—can assist municipal
practitioners, engineers, landscape architects, public officials, and others in encouraging or requiring
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 50
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Session A6: Using Research to
Wednesday, May 13, 2009 Pave the Way for Low Impact Development
multi-benefit BMPs that meet a variety of needs and offer a wide range of community benefits. Future
research needs and additional tools for BMP practitioners will also be discussed.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 51
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Workshop B6: Pixels and Mashups and Blogs, Oh My! Integrating
Wednesday, May 13, 2009 New Technology into an Effective Nonpoint Source Outreach Program
Pixels and Mashups and Blogs, Oh My! Integrating New Technology into
an Effective Nonpoint Source Outreach Program
John Rozum Dave Dickson
Center for Land Use Education and Research Center for Land Use Education and Research
Department of Extension, University of Connecticut Department of Extension, University of Connecticut
P.O. Box 70, Haddam, CT 06438-0070 P.O. Box 70, Haddam, CT 06438-0070
Phone: 860-345-5230; E-mail: john.rozum@uconn.edu Phone: 860-345-5230; E-mail: david.dickson@uconn.edu
Biosketches
John Rozum has been the Connecticut NEMO Program Director since 2003, and prior to that served as the
first coordinator of the National NEMO Network. Mr. Rozum is an AICP planner, and in addition to his
outreach work teaches urban and regional planning at University of Connecticut.
Dave Dickson serves as the National NEMO Network Coordinator at University of Connecticut Center for
Land Use Education and Research. Mr. Dickson provides training opportunities, communication services, and
coordination for the 33 NEMO programs across the nation. He has been with University of Connecticut since
2004.
Abstract
The University of Connecticut's Nonpoint Education for Municipal Officials (NEMO) Program has worked
with local communities to address a wide range of natural resource planning issues. Started in 1991, NEMO is
a partnership between USDA Cooperative Extension, National Oceanic and Atmospheric Administration Sea
Grant Extension, and University of Connecticut's Department of Natural Resources and the Environment.
Through the nearly twenty years of programming, NEMO has relied on the use of technology to emphasize
and illustrate its primary message of water quality protection through natural resource-based planning.
This session will show how the NEMO program has integrated technology into its educational offerings for
local decision makers. Focus will be on the use of satellite imagery, remote sensing-based land cover, online
databases, interactive Web technology, and online GIS. The presenters will emphasize the educational
philosophy behind each technological tool and the importance of proper planning and design in their
implementation. Specific tools to be highlighted are the Community Resource Inventory Online, the
Connecticut's Changing Landscape project, the Planning for Stormwater Web site, the LID Inventory and the
LID Regulations Inventory.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 52
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Wednesday, May 13, 2009 A 7:
Segmenting Residential Lawn Fertilizer Audiences in the Wekiva Study Area
Leesa Souto Mary B. Collins
University of Central Florida Graduate Student
108 S. Babcock Street, Melbourne, FL 32901 University of California, Santa Barbara
Donald Bren School of Environmental Science and Management
2400 Bren Hall, Santa Barbara, CA 93106-5131
Phone: 321-722-2123; E-mail: Lsouto@mail.ucf.edu Phone: 407-729-7925; E-mail: mbcolli@gmail.com
Biosketches
Leesa Souto directs public education programs at the University of Central Florida Stormwater
Management Academy where she specializes in prioritizing and evaluating programs that reduce nonpoint
source pollution. Her public education experience was born out of a need to teach businesses and residents
the importance of environmental regulations while employed at the Florida Department of Environmental
Protection and the Brevard County Natural Resources Management Office. Ms. Souto believes that the key
to affecting environmentally responsible behavior is by engaging the community with motivational tools
that go beyond information sharing to identifying incentives and overcoming barriers. Her goal is to help
communities become better stewards of our environment and protect our natural heritage for future
generations. Ms. Souto received a BS in biological sciences from Florida State University specializing in
environmental science, a master's degree in nonprofit management from the University of Central Florida,
and is pursuing a Ph.D. in conservation biology at the University of Central Florida. She has over fifteen
years of experience as an environmental scientist and has conducted over 100 workshops targeting local
government, business and industry, grade school citizens, and Florida residents.
Mary Collins is a member of the Wekiva River Social Research Team serving as a researcher and data
analyst for related projects. Mary is also a first-year Ph.D. student at the Donald Bren School of
Environmental Science and Management at the University of California, Santa Barbara (UCSB). At UCSB,
Ms. Collins is working with Dr. William Freudenburg studying coupled human-natural systems and the
environmental implications of nanotechnology. Her specific research interests focus heavily on water as a
critical natural resource. More specifically, Ms. Collins studies issues surrounding water supply and
quality, water policy, disproportionality analysis and theory, environmental justice, environmental
sociology, and natural resource management. Prior to attending UCSB, Mary earned a master's degree in
applied sociology from the University of Central Florida focusing on the environment and a bachelor's
degree in sociology from the University of Wisconsin focusing on quantitative analysis. In 2009,
Ms. Collins was recognized by the EPA as aNNEMS fellowship recipient.
Abstract
The presentation demonstrates how to use survey data to segment the population and inform the selection
of appropriate residential audiences. The purpose of the research is to understand common landscape
practices in the Wekiva Study Area and use that information to segment homeowners according to their
potential to pollute and their likelihood to change behavior. Methods include a telephone survey and
homeowner interviews to collect salient information about residential landscape perceptions and lawn
maintenance practices. Researchers reviewed local homeowner association covenants and interviewed
lawn care companies to better understand the barriers that these stakeholders may present. We will
present the social data results including the statistical methods used to segment residential fertilizing
audiences.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 53
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Wednesday, May 13, 2009 A7:
The social data will also be overlaid with water quality data to better corroborate estimated residential
fertilizer load estimates. The project recruits homeowners to participate in the research by permitting a well to
be installed on their property and monitored for water quality, including nitrate content. The Wekiva Study
Area is a 36-square mile research transect located in central Florida, just north of Orlando. Phase I of the
research included a review of available data on nitrate impacts to the Wekiva River and Floridan aquifer
system, preliminary identification of relative nitrate contributions to water resources in the area, and an
identification of data gaps. The Phase I report summarizes nitrogen inputs and loads by source and land use
types and estimates that as much as 42 percent of the nitrogen inputs are contributed by residential fertilizer
application, more even than agricultural sources. Recommendations suggest the need for finer-scale
investigations of pollutant sources to better understand the nonpoint source contributions of nitrogen from
residential fertilizers.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 54
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Wednesday, May 13, 2009 A7:
Barriers & Strategies to the Adoption of Environmentally Friendly Landscaping:
Research & Case Studies
Claudia Lewis
Plan C Initiative
1455 Treetop Drive, Palm Harbor, FL 34683
Phone: 321-722-2123; E-mail: clewis.consulting@gmail.com
Biosketch
Claudia Lewis currently works as an environmental education and interpretation consultant. She is also the
Executive Director of Plan C Initiative, a nonprofit organization devoted to empowering communities to
developing ecological landscapes in urban areas. Ms. Lewis is a conservation biologist and a psychologist by
training, and an environmental educator by trade.
She has 20 years of diverse experience in the environmental education field which includes designing and
running environmental education centers, designing and evaluating environmental education and
interpretation curricula, programs and materials, teaching programs, and planning and conducting training
workshops for educators, decision makers and community leaders. Ms. Lewis has been President of the
League of Environmental Educators in Florida and serves on national, state and regional environmental
education advisory boards and planning and reviewing committees.
Abstract
This presentation will review the results of interviews conducted with homeowners and landscape
professionals to address their opinions, concerns and suggestions for implementing environmentally friendly
landscapes. These results will be contrasted with current strategies to overcome barriers to environmentally
friendly landscaping. In addition, several case studies where innovative educational and behavioral strategies
were tested will be presented. Community-based social marketing interventions will be discussed and
suggestions will be made about steps that professionals in the stormwater field can adapt to: a) increase the
likelihood of long-term behavioral change among homeowners regarding landscaping practices, and b) move
towards the creation of a paradigm shift so that these behaviors become mainstream.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 55
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Wednesday, May 13, 2009 A 7:
Conducting Sustainable Landscape Design Charettes for Homeowners:
Process and Methodologies
Gail Hansen De Chapman, PhD
University of Florida
Mehrhof Hall, BldgSSO
P.O. Box 110675, Gainesville, Florida 32611
Phone: 352-392-1831, ext. 262; E-mail: ghansen@ufl.edu
Biosketch
Dr. Gail Hansen de Chapman is an assistant professor in the Environmental Horticulture Department at the
University of Florida where she teaches the residential landscape design course. She is a faculty member in
the Center for Landscape Conservation and Ecology (CLCE), where her extension program addresses best
design practices for residential and urban landscapes. She has an MLA and Ph.D. in landscape architecture
from the University of Florida. She worked for a private landscape architecture firm in Gainesville, Florida
for eight years and as an adjunct faculty for seven years in the landscape architecture department at the
University of Florida before joining the environmental horticulture department. Her teaching and extension
programs incorporate Florida-Friendly Landscape design and management principles, with a focus on design
as it relates to quality of life. Topics include design practices and principles that affect mental, physical, and
financial health of citizens and the ecological health of the environment. She is also a member of the
American Society of Landscape Architects.
Abstract
This presentation is a brief tutorial for conducting a design charette with homeowners who desire more
ecologically sustainable and aesthetically attractive yards. The presentation will provide methods and
materials needed to organize and conduct design charettes and includes common issues and concerns of
homeowners.
The audience will learn the important elements of a charette that will help homeowners make design decisions
and plant choices for their landscape to create landscapes that consider modern urban issues and current urban
ecological concerns. The concepts and approaches are adapted from the Florida-Friendly Landscapes
program, a trademark of the Florida Yards and Neighborhoods Extension program at the University of Florida
in Gainesville, Florida.
The educational materials in the charette kit focus on the use of the traditional design process as a "re-design
process" to consider ecological health, land stewardship, community connections, use of ornamental and
native plants, and sustainable water harvesting/irrigation practices. The kit includes example handouts, forms,
instruction sheets, and checklists for conducting a charette.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 56
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Wednesday, May 13, 2009 Workshop B7: Data to Maps (D2M): A Hands-on Workshop
Data to Maps (D2M): A Hands-on Workshop
Cyd Curtis Janice Huang
U.S. Environmental Protection Agency, Region 5 (WW-16J) U.S. Environmental Protection Agency, Region 5 (WW-16J)
77 West Jackson Blvd, Chicago, IL 60604 77 West Jackson Blvd, Chicago, IL 60604
Phone: 312-353-6959; E-mail: curtis.cynthia@epa.gov Phone: 312-353-8228; E-mail: huang.janice@epa.gov
Thomas Davenport
U.S. Environmental Protection Agency, Region 5 (WW-16J)
77 West Jackson Blvd, Chicago, IL 60604
Phone: 312-886-0209; E-mail: davenport.thomas@epa.gov
Biosketches
Cyd Curtis (aka Trip) is an environmental scientist at U.S. EPA Region 5. She has a B.S. in biology and
an M.S. in environmental health sciences. She has been with U.S. EPA for 17 years working in air
enforcement, environmental data analysis and for the last 3 years in the Wetlands and Watershed Branch's
Nonpoint Source Program. In addition to being the technical contact for section 319 Program with Minnesota
and Wisconsin, she leads the Region 5 efforts on accountability and social indicators. She is responsible for
the program applications associated with D2M and social indicators a joint project with CSREES and State
Nonpoint Source Programs. She also is responsible for providing Regional leadership for GRTS within
Region 5/Nationally and is working with States to make GRTS useful for their needs.
Janice Huang (aka OSO) is an Information Technology Specialist at U.S. EPA Region 5. She has been with
the Water Division for 12 years providing application development, database, web, and GIS support. She is
responsible for the technology component of D2M and provides technology leadership to the Water Division.
In addition to D2M, Ms. Huang is a problem solver for Water Division in terms of data base management and
applications.
Both Ms. Curtis and Ms. Huang are providing technical and program assistance to nongovernmental
organizations (NGOs) like Prairie Rivers Network and state water quality agencies such as Illinois
Environmental Protection Agency to build their capacity to develop and implement Section 319 Nine
Element Watershed Management Plans and third party TMDLs. In addition they are providing technical
assistance to Save the Dunes Conservation Fund in the implementation of the IDEM approved Dunes and Salt
Creeks Water Management Plans and to the Region 5 TMDL Watersheds Pilots related to tracking
implementation and providing accountability.
Thomas Davenport currently works at EPA Region 5.
Abstract
Locally led watershed projects need to be able to demonstrate what the water quality data of their local area is
in order to attract support. Being able to show people where the problems are in the watershed is an important
tool for building public support. Smaller organizations tend to be more focused on implementation and may
not have the available personnel expertise or technology to pull together sampling results in a way to clearly
demonstrate the water quality of their watershed.
To address this need, working with local watershed groups, U.S. EPA Region 5 developed Data2Maps
(D2M). D2M is a custom Excel application in which users can overlay their sampling data on static maps and
do preliminary assessment and analyses. The outputs can be printed directly from D2M or pasted into other
applications (e.g., PowerPoint, MSWord) for outreach and reporting materials.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 57
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Wednesday, May 13, 2009 Workshop B7: Data to Maps (D2M): A Hands-on Workshop
D2M requires a one-time set up for a given project (approximately 1-2 working days by an advanced Excel
user). Because the set-up time is directly related to the number of sampling sites, D2M is best suited for
projects with pre-determined and limited (less than 15) sampling locations. Once the application has been
customized, a basic-level Excel user can maintain the application by simply pasting in the monitoring data.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 58
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Panel Discussion A8:
Thursday, May 14, 2009 Overcoming Barriers to Changing Landscape Behaviors
Overcoming Barriers to Changing Landscape Behaviors
Julia Burch Gail Hansen de Chapman, PhD
Sarasota Bay Estuary Program University of Florida
111 South Orange Avenue, Suite 200w Mehrhof Hall, Bldg 550, PO Box 110675
Sarasota, FL 34236 Gainesville, FL 32611
Phone: 941-955-8085; E-mail: Julia@sarasotabay.org Phone: 352-392-1831, ext 262; E-mail: ghansen@ufl.edu
Claudia Lewis KathyShay
Plan C Initiative City of Austin
1455 Treetop Dr. PO Box 1088
Palm Harbor, FL 34683 Austin, TX 78767
Phone: 321-722-2123; E-mail: clewis.consulting@gmail.com Phone: 512-974-2446; E-mail: kathy.shay@ci.austin.tx.us
Leesa Souto
University of Central Florida
108 S. Babcock Street
Melbourne, FL 32901
Phone: 321-722-2123; E-mail: Lsouto@mail.ucf.edu
Biosketches
Julia Burch is the Public Outreach Coordinator for the Sarasota Bay Estuary Program (SBEP). Ms. Burch is
responsible for developing and implementing programs to raise the community's awareness of SBEP and its
mission to restore this area's greatest natural asset—Sarasota Bay. She is also responsible for interacting with
local schools, teachers, students, citizens, organizations and media. Ms. Burch graduated from New College
of Florida with a bachelor's degree in psychology and environmental studies. Her studies at New College
focused on animal behavior and environmental ethic development in humans. Ms. Burch has 10 years of
experience working with children, conducting behavioral research, conducting water quality monitoring and
habitat restoration. She is a Certified Florida Master Naturalist and serves on the Environmentally Sensitive
Lands Acquisition Oversight Committee for Sarasota County.
Dr. Gail Hansen de Chapman is an assistant professor in the Environmental Horticulture Department at the
University of Florida where she teaches the residential landscape design course. She is a faculty member in
the Center for Landscape Conservation and Ecology (CLCE), where her extension program addresses best
design practices for residential and urban landscapes. She has an MLA and Ph.D. in landscape architecture
from the University of Florida. She worked for a private landscape architecture firm in Gainesville, Florida
for eight years and as an adjunct faculty for seven years in the landscape architecture department at the
University of Florida before joining the environmental horticulture department. Her teaching and extension
programs incorporate Florida-Friendly Landscape design and management principles, with a focus on design
as it relates to quality of life. Topics include design practices and principles that affect mental, physical, and
financial health of citizens and the ecological health of the environment. She is also a member of the
American Society of Landscape Architects.
Claudia Lewis currently works as an environmental education and interpretation consultant. She is also the
Executive Director of Plan C Initiative, a nonprofit organization devoted to empowering communities to
developing ecological landscapes in urban areas. Ms. Lewis is a conservation biologist and a psychologist by
training, and an environmental educator by trade.
She has 20 years of diverse experience in the environmental education field which includes designing
and running environmental education centers, designing and evaluating environmental education and
interpretation curricula, programs and materials, teaching programs, and planning and conducting
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 59
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Panel Discussion A8:
Thursday, May 14, 2009 Overcoming Barriers to Changing Landscape Behaviors
training workshops for educators, decision makers and community leaders. Ms. Lewis has been President of
the League of Environmental Educators in Florida and serves on national, state and regional environmental
education advisory boards and planning and reviewing committees.
Kathy Shay has been working for the City of Austin for 17 years, 10 of those as the Water Quality Education
Manager. She is responsible for watershed and aquifer education, and helped create the Scoop the Poop
campaign as well as the award-winning Grow Green program that encourages earth-wise gardening. Ms. Shay
also coordinates two inter-department programs, Green Garden and Green City, to better use the resources of
the eleven City departments dealing with environmental education programs. Austin's Education program has
also served as a case study for the Center for Watershed Protection's Smart Watershed Benchmarking Tool.
Leesa Souto directs public education programs at the University of Central Florida Stormwater Management
Academy where she specializes in prioritizing and evaluating programs that reduce nonpoint source pollution.
Her public education experience was born out of a need to teach businesses and residents the importance of
environmental regulations while employed at the Florida Department of Environmental Protection and the
Brevard County Natural Resources Management Office. Ms. Souto believes that the key to affecting
environmentally responsible behavior is by engaging the community with motivational tools that go beyond
information sharing to identifying incentives and overcoming barriers. Her goal is to help communities
become better stewards of our environment and protect our natural heritage for future generations. Ms. Souto
received a BS in biological sciences from Florida State University specializing in environmental science, a
master's degree in nonprofit management from the University of Central Florida, and is pursuing a Ph.D. in
conservation biology at the University of Central Florida. She has over fifteen years of experience as an
environmental scientist and has conducted over 100 workshops targeting local government, business and
industry, grade school citizens, and Florida residents.
Abstract
The panel of presenters will provide a summary of individual, cultural, and institutional barriers to changing
landscape design and practices. A discussion of strategies to overcome barriers will be facilitated using
examples from panel members, conference presentations, and input from the audience, resulting in a
participatory problem solving discussion session. The results will be an overview of methods, strategies,
evaluation tools, and measures facilitated through a dialogue with the audience. Panel members from different
areas of the country will contribute to the discussion and a series of questions raised during earlier sessions
will be revisited and discussed. Participation and input from the audience is encouraged as the session is
dedicated to solving problems through the power of people.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 60
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Thursday, May 14, 2009
Panel Discussion A8:
Overcoming Barriers to Changing Landscape Behaviors
Overcoming Barriers to Changing Landscape Behaviors Panel Discussion Outcomes
Potential influences on
intent to behave
Target
Type of
Influence
Strategies for Overcoming
Appearance
preferences, (Unkempt
appearance security
issues, Normative
appeal of bright green
lawn, Curb appeal)
Homeowner
AT/SN
Demonstrate a variety of garden aesthetics and plant
communities to address community differences; Use
visible examples on the ground and web-based, garden
tours, and sample landscape designs; Design workshops
for professional and homeowners; Recognition awards.
HOA mandates
Homeowner/
Builder/
Developer
PBC/SN/AT
Develop and encourage the adoption of resource efficient
landscape covenant language codes and reinforce with
municipal codes; Know your regulations; Use science
and design-based arguments to challenge policy;
Extensions services and universities can be a source for
these.
Don't value
environmental quality
or biodiversity, wildlife
Homeowner
AT/SN
Bioblitz is a quick evaluation and teaching/outreach
program to inventory, explain ecosystem function and
reconnect people with their yards, Integrated Pest
Management - City of Austin has good example
integrating health, persistence, and animal impacts into
landscape chemical use information; Traditional mass
media techniques that go above the need for education
such as trending a "new look;" Information provided by
organizations that have no ties to traditional landscape
industries; Consider other motivations such as including
edibles.
Maintenance
knowledge and
perceived costs more
Homeowner/
Professional
KN/PBC
Use information on cost effectiveness; Professional
license oriented training with both landscape business
owners and crews - best if done regionally; Green
gardener type programs for homeowners and
maintenance professionals; Encourage
homeowner/residential maintenance company
interaction; Plant guides that include plant maintenance
needs; Model maintenance contracts for HOAs.
Implementation barriers
(design knowledge,
adequate plant
materials)
Homeowner/
Professional
KN/PBC
National task force that works with corporate garden
centers to develop a consistent message for providing
environmentally friendly products such as native plants
and appropriate fertilizers, Build local capacity for
implementation among landscapers, growers, nurseries,
and garden centers to ensure plants are readily available;
In-store "Natural Yard Days" with displays that include
plant and landscaping best practices; Provide resource
lists of local landscape design and maintenance
professionals that clarifies which native plants are harder
to find then others in plant lists.
AT = Attitudinal, SN = Social Norm, PCB = Perceived control/Constraint, KN = Knowledge/Awareness
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach
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Thursday, May 14, 2009 Session B8:21st Century Challenges and Opportunities
Light Imprint: Integrating Sustainability and Community Design
Thomas E. Low
Duany Plater-Zyberk & Company
119 Huntley Place, Charlotte, NC 28207
Phone: 704-948-8141; E-mail: tom@dpz.com
Biosketch
Tom Low is an expert on light imprint urbanism, school design, town planning and traditional neighborhood
development. As director of town planning with Duany Plater-Zyberk & Company, he has managed and
completed more than 100 New Urbanism projects winning awards from the American Institute of Architects,
the Sierra Club, and the Environmental Protection Agency for Smart Growth Achievement. Mr. Low also
serves as the director of DPZ's Charlotte, North Carolina office, which he opened in 1995. He led the research
initiative on Light Imprint urbanism, combining environmentally sensitive stormwater management
techniques with New Urban community design principles and is actively involved with projects, research, and
education throughout the Carolinas.
Mr. Low lectures on town planning, has taught at the University of Miami School of Architecture, the
University of North Carolina—Charlotte School of Architecture, the College of Charleston, and Virginia
Polytechnic Institute and State University. Through grants he received from the John Nolen Foundation,
Mr. Low has completed a symposium on John Nolen's work. He recently completed the book Civic by
Design: John Nolen's Lessons for New Urbanism. Mr. Low is currently in his third year as chair of the
Charlotte Region Civic by Design Forum, and has led forums on School Design. He received his Bachelor of
Architecture from Virginia Polytechnic Institute & State University, and then gained 10 years of experience in
architectural practice in Charlotte. In 1989, he enrolled at the University of Miami where he earned a Master's
Degree in Architecture specializing in Suburb and Town Design.
Abstract
Light Imprint is an environmentally friendly approach to neighborhood design. It employs transit-oriented
development principles to create compact, walkable, mixed-use neighborhoods providing the density for
sustaining public transit. To this, it adds a tool box of techniques to manage stormwater and natural drainage;
both are ever-present environmental challenges that play a major role in shaping cities and towns. Light
Imprint utilizes more than 60 techniques for paving streets and walkways, channeling and storing water, and
filtering surface runoff before release into the aquifer. The tools are useful in both new transit-oriented
development and existing communities. Done thoughtfully, this seemingly mundane engineering work not
only improves the environmental impact, but also makes transit-oriented development more beautiful, livable,
and economical. Light Imprint can be used to:
— Develop a strategy for sustainability and pedestrian/transit-oriented design in an economical way;
— Change the mindset of a community from an auto-centric suburban model to that of a transit-friendly
neighborhood model;
— Reduce costs associated with conventional engineering practices;
— Provide an organizational framework to complement and expand the effectiveness of Leadership in
Energy Efficient Design for Neighborhood Development (LEED-ND);
— Supplement other land planning approaches, including conventional suburban development, LID and
BMPs.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 62
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Thursday, May 14, 2009 Session B8:21st Century Challenges and Opportunities
Portland's Stormwater Marketplace: Animating Market Forces for Sustainable
Stormwater Management
Dan Vizzini Tom Puttman
Portland Bureau of Environmental Services Transformative Sustainable Solutions, Inc.
1120 SW Fifth Avenue, Room 1000, Portland, OR 97204 2100 SW River Parkway, Portland, OR 97201
Phone: 503-823-4038; E-mail: danv@bes.ci.portland.or.us Phone: 503-953-2079; E-mail: tom@projectdx.com
Biosketches
Dan Vizzini has been employed by the Portland Bureau of Environmental Services since July 1997, with
primary responsibilities involving financial, legislative, intergovernmental and public policy matters. He is
the Bureau's project manager for the Stormwater Marketplace Project, liaison to the Willamette Partnership
ecosystem credit trading initiative, and liaison to the Portland Small Business Advisory Council. From May
1998 through January 2008, Mr. Vizzini served as a member (and frequent chairman) of the Planning
Commission for Lake Oswego, Oregon. He was born and raised in New Jersey. Mr. Vizzini earned a B.A. in
economics from Boston University in 1976, and moved to Oregon with his wife in 1979.
Tom Puttman is a sustainability engineer and planner with over a decade of experience visioning, planning
and designing some of the most innovative Stormwater projects in the United States. From projects ranging
from 1 to 300,000 acres, Mr. Puttman has considerable experience in sustainable Stormwater management
master planning, design, economic analysis, and regulatory compliance. He has provided expert guidance
to regulatory authorities including the U.S. EPA, State of Oregon, and City of Portland regarding
sustainable Stormwater management, rainwater harvesting, wastewater treatment and reuse, and water
rights. Mr. Puttman has worked with the U.S. Green Building Council to develop its LEED rating system
and has provided engineering support to over 25 LEED projects ranging from certified to platinum.
Nominated by City Council, he is also a current member of the City of Portland's Stormwater Advisory
Committee. Mr. Puttman holds a B.S. in Civil Engineering with a concentration in Environmental
Engineering and Water Resources Engineering and a M.S. in city and regional planning. He is also a
LEED-accredited professional.
Abstract
More than 150 years of urban development in Portland have damaged our watersheds and threatened the
health of our ecosystems. Limiting Stormwater management to new development merely locks in the status
quo. Getting back to sustainable watershed health requires substantial restoration and retrofits to existing
development, investments and behaviors that far exceed "no net loss." Our challenge is to find ways to
accelerate restoration to overcome the cumulative impacts of urbanization, thereby reaching a point of
sustainable watershed and ecosystem health.
Sustainable solutions must be transformative. They must be undertaken at the source of Stormwater runoff,
mimic natural functions, be integrated into the built environment, and provide multiple benefits. Cost-
effective solutions are undertaken without delay, as soon as the challenge is identified and the best solution
determined based on good science and a thorough understanding of watershed goals. To be transformative,
they must be adopted across the urban landscape and be so integrated into that landscape so as to be
invisible to the untrained eye. They must be simple and elegant, a seemless part of the urban landscape, and
maintained in ways that are commonplace for any property owner. Transformative solutions are local,
private and green.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 63
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Thursday, May 14, 2009 Session B8:21st Century Challenges and Opportunities
Needless to say, this is a tall order. This is an undertaking that is well beyond the resources and talents of
most public stormwater utilities or municipalities. The transformation cannot occur through regulation alone.
Public incentives and financial assistance can play important roles, but are not sufficient, either, to do the job.
Strategies must be sufficiently simple, efficient and economical to attract overwhelming and lasting
investment and participation by property owners. The marketplace and the forces of economic self-interest
may hold the key. At this point, you may think that I drank the Kool-Aid, am blind to the recent excesses of
market capitalism, and have lost my grasp on reality. In fact, the Portland Stormwater Marketplace Project is
firmly based in reality, and founded on an evolving base of experience involving the creative manipulation of
private markets. The project takes the next step by examining the propensity of property owners to invest in
private stormwater management, and effect a broad transformation of the urban landscape.
This presentation will explore the findings of market research into private motivations and obstacles to
sustainable stormwater investments. We will explore Portland's evolutionary path, prior experiences that have
encourage the emergence of a stormwater marketplace, and plans for the next transformative steps on the road
to sustainable watershed health. We will also discuss a few fundamental principles of civic engagement that
inform Portland's work to animate a stormwater marketplace.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 64
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Thursday, May 14, 2009 Session B8:21st Century Challenges and Opportunities
Addressing Community Concerns about Environmental Health: A Collaborative,
Multi-Media Approach for San Diego's Watersheds
Karen Franz
San Diego Coastkeeper
2825 Dewey Road, Suite 200, San Diego, CA 92106
Phone: 619-758-7743, ext. 113; E-mail: karenjm@sdcoastkeeper.org
Biosketch
Karen Franz, Watershed Program Director, joined San Diego Coastkeeper in January 2006 and directs
Coastkeeper's watershed monitoring activities, as well as low impact development/hydromodification and
community based social marketing work. Ms. Franz combines these program areas and approaches in order
to promote watershed stewardship, responsible land-use decisions and positive environmental behavior
change using regulatory level scientific data collected through the program. She is also the Campaign
Manager of Coastkeeper's Water Supply Campaign, and leads efforts to implement knowledge
management solutions for the organization. Ms. Franz has a bachelor's in geology and a master's in public
international law.
Abstract
San Diego Coastkeeper is the largest and most effective professional organization working to protect San
Diego's bays, beaches, watersheds and ocean for the people and wildlife that depend on them. One of
Coastkeeper's most successful programs is the Water Quality Monitoring Program. Our data is collected as a
coordinated effort between nonprofit and municipal agencies, and is completely fueled by volunteer efforts
making it an effective platform for citizen involvement in watershed stewardship since 2006. In addition to
collecting chemistry, field screening, trash, habitat and observational data, this program analyzes samples in
its on-site water chemistry laboratory, records data in accordance with state-established data protocols,
manages data and generates publicly accessible interpretations after each event.
As the only program in San Diego County conducting monthly snapshot monitoring of the health of the
region's surface waters, Coastkeeper recognizes that an important part of the program is to share the data in a
timely manner to members of the public through an online, publicly accessible portal. For this purpose we
have established a wiki site (www.sdwatersheds.org), which is a collaborative and transparent tool to
disseminate the data collected through our water quality monitoring program. Using an Arc GIS platform,
information-packed data interpretation maps are created and published which greatly enhance comprehension
of our sampling and monitoring results. The wikipedia medium helps us reach out and distribute information
to anyone who has access to the Internet.
We plan on making the wiki more effective by integrating it with social networking sites such as Facebook
and Twitter, and share photos and videos using Flickr, YouTube and others. Integrating multiple social
networking platforms with the wiki helps appeal to a wide range of audiences and initiates participation and
discussions among users using the tool of their choice. Also, schoolchildren and community members, whom
we aim to empower to take action to protect and restore our local waterways, will be better able to understand
our data and information when presented graphically and using current technological trends.
In order to serve as an educational resource and to ensure complete transparency, all our field manuals, lab
protocol documents, and Quality Assurance Project Plans are published on the site along with various Water
Quality Monitoring resources.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 65
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Thursday, May 14, 2009 Session B8:21st Century Challenges and Opportunities
During challenging circumstances, where resources are limited and environmental data are more critical
than ever, our community-supported approaches allow for cost-effective, targeted methods to address
environmental concerns. The charm of this collaborative, interactive medium is that it is constantly improving
and expanding to best address community concerns and needs.
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 66
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Thursday, May 14, 2009
Planning and Evaluating Mass Media PSA Campaigns for Stormwater
Sarah Bruce
NC Clean Water Education Partnership
Triangle J Council of Governments
PO Box 12276, Research Triangle Park, NC 27709
Phone: 919-558-9343; E-mail: sbruce@tjcog.org
Biosketch
Sarah Bruce has coordinated the activities of the North Carolina Clean Water Education Partnership since
2004. Ms. Bruce has a master's in regional planning from University of North Carolina—Chapel Hill, where
she also obtained her B.A. in environmental aesthetics (Interdisciplinary Studies), a self-developed curriculum
on the relationships between culture and ecology. She is also the Executive Director of the Upper Neuse River
Basin Association, a cooperative partnership of local governments and other entities with an interest in the
Falls Lake watershed, the headwaters of the Neuse River. Before she started staffing these programs for North
Carolina's Triangle J Council of Governments, Ms. Bruce published research and conference proceedings for
the National Institute of Environmental Health Sciences and provided hazard mitigation planning technical
assistance to local governments for the North Carolina Division of Emergency Management. She is also a
Certified Floodplain Manager, a fellow of the Natural Resources Leadership Institute, and co-founder of The
Village Project, a nonprofit organization dedicated to promoting low impact and transit-oriented development.
Abstract
Mass media is an important vehicle for conducting stormwater outreach, but planning and evaluating the
effectiveness of mass media campaigns can be challenging. Media-specific statistics and terminology may
hamper the ability of nascent stormwater programs to utilize mass media for public outreach. Moreover, it can
be difficult to know whether expensive mass media advertising is having any effect on knowledge or behavior
of the public with regard to stormwater issues.
The NC Clean Water Education Partnership (CWEP) is a cooperative effort of 30 local governments in the
Neuse, Tar-Pamlico, and Cape Fear River Basins of North Carolina that have collaborated since 1992 to
conduct stormwater outreach to the public using mass media. CWEP has surveyed the public before and after
its 2007 media public service announcement (PSA) campaigns to gauge public awareness and behavior
change in response to the campaigns. We are analyzing survey findings (which did show a difference in
public knowledge and behaviors between pre- and post-campaign surveys), researching literature from
marketing and other fields, and looking at reports from other programs to develop guidance on planning and
evaluating mass media PSA campaigns. Lessons learned from this project will be presented along with
recommendations on how mass media should be coordinated with other outreach activities. Input from the
professional community is desired and timely.
The organization's Web site is www.ncCleanWater.org. CWEP has also started an online discussion forum on
evaluating public outreach campaigns; see the Outreach tab on the Web site. Anyone is welcome to join or
just visit.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 67
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Thursday, May 14, 2009
Green from the Ground-Up: Evaluating Impacts and Program Effectiveness
of a Nature-Friendly Development Practices Education Series
Megan Kleibacker
Oregon State University Sea Grant Extension
307 Ballard Ext. Hall, Corvallis, OR 97331
Phone: 531-737-8715; E-mail: Megan.kleibacker@oregonstate.edu
Biosketches
Megan Kleibacker, Oregon State University (OSU) Sea Grant Extension Watershed Education Program
Associate, is experienced in watershed related program planning, evaluation and implementation for both
youth and adult audiences. Ms. Kleibacker worked closely with Metro's Nature in Neighborhood personal,
Gail Shalom and Lyn Bonyhadi, to create the evaluation plan for the Green from the Ground-Up series, in
addition to evaluating other low impact development education and outreach programs delivered in Oregon.
She is based on campus at OSU in Corvallis, Oregon.
Abstract
Agencies and organizations now realize the extent that nonpoint source pollution and various building
practices impact our water quality. These groups are being increasingly tasked to find solutions that curb the
affects of nonpoint source pollution, while their resources are simultaneously decreasing. Creating
partnerships to leverage resources and coordinate workshops is one method that is frequently employed to
reach this goal. Information is shared with stakeholder groups, in the hope that imparting this knowledge to
the right audiences will yield on-the-ground results, and ultimately improve water quality over time.
Metro's Nature in Neighborhood's Green from the Ground-Up seminars are one such example. The seminar
series is an educational component of an initiative aimed at educating developers on and encouraging them to
use nature-friendly development practices. The project was partially funded by an Oregon Department of
Environmental Quality Section 319 grant and developed by Metro, Clackamas County Soil & Water
Conservation District and Clackamas River Basin Council. To prepare for the series, organizers conducted a
thorough needs assessment with the target audiences; used partnerships to generate interest and participation;
found local, regional and national experts to present on key topics; and worked with certifying boards to
obtain the ability to offer continuing education credits for BOMI (Building Owners and Managers Institute),
Real Estate Brokers, and Certified Master Builders as further incentive to prospective participants.
Does this mean their workshop series was an automatic success? And how, exactly, will they know for sure?
Evaluation is an important part of program planning, and is too often glossed over or pulled together at last
minute. True program evaluation goes beyond whether the workshop participants were satisfied with their
experience, and if they did or did not like the catered lunch options. Did the attendees increase their
knowledge due to their participation in the workshop, and will their behavior change as a result of this new
knowledge? Will that behavior change be ultimately reflected in increased adoption of best management
practices, and will that lead to improved water quality?
Oregon State University (OSU) Extension Service and Oregon Sea Grant Extension were asked to join the
strong list of partners providing resources towards the Green from the Ground-Up series. Tapping into the
institution's technical knowledge and strong application track record, OSU/Sea Grant Extension conducted a
formal evaluation to help answer some of these questions. The evaluation plan focused on multiple aspects of
the Green from the Ground-Up seminar series; including dissemination of tools and knowledge after the
workshop, intent to implement, extent of intended implementation, and identification of obstacles to
implementation.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 68
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B9:
Thursday, May 14, 2009
Lessons in Citizen Engagement: Embracing Green Infrastructure
Mandy Stark
Rain to Recreation
City of Lenexa
12350 W. 87th St. Parkway, Lenexa, KS 66215
Phone: 913-477-7684; E-mail: mstark@ci.lenexa.ks.us
Biosketch
Mandy Stark, the City of Lenexa's Watershed Outreach and Education Specialist, administers the public
outreach and public involvement components of the Rain to Recreation program. A graduate of Kansas State
University, Ms. Stark's degree is in environmental communications and journalism, with a secondary major
in natural resources and environmental sciences. Prior to working for the City of Lenexa, Ms. Stark was a
Communications Coordinator at Harvesters, Kansas City's food bank.
Abstract
Conventional stormwater systems convey water as quickly as possible away from developed areas without
regard for water quality, stream functionality and wildlife habitat. Unintended consequences of these
practices in Lenexa included increased runoff, impaired water quality and significant flooding. Rain to
Recreation, Lenexa's innovative watershed management program, aims to reduce flooding, protect water
quality and natural habitat and provide educational and recreational opportunities to residents. Viewing
stormwater as an amenity, not a liability, the program utilizes green infrastructure to sustainably manage
stormwater. A city-wide commitment to green infrastructure is the result of policy, practice and
engagement efforts.
Policy. Lenexa's visioning process identified a need for environmental stewardship and green infrastructure
throughout the city. Rain to Recreation used this directive to employ green infrastructure policies, including:
— A stream setback ordinance protects 100-year floodplains from development, creates stream way parks
and trails and provides habitat connectivity for wildlife. Approximately one-tenth of the city (about
three square miles) is protected.
— Lenexa's watershed-based comprehensive plan examines land use for opportunities to employ green
infrastructure with an emphasis on quality of life, education and engagement.
— Applying lake management Zones of Influence balances public needs with environmental integrity.
Buffer zones, treatment trains and other green infrastructure techniques address water quality, wildlife
protection and lake health concerns.
— City ordinance requires Level of Service calculations that include many green infrastructure options,
including native plantings and bioretention cells.
Practice. Lenexa set a regional example by tackling flooding and severe streambank erosion with green
infrastructure:
— Lenexa addressed flooding and erosion problems using CIP funds to build stormwater BMPs, from
streambank stabilization projects to bioretention cells to pervious pavement.
— The city seeks out and employs a highly technical watershed staff, specializing in everything from
engineering, forestry and even marketing, establishing Lenexa as a regional and national leader in
implementing green infrastructure and creating public buy-in.
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— Watershed staff showcases both city-managed and private green infrastructure projects as examples to
contractors and developers—making Lenexa a local resource and a leader. As an additional asset, staff
offers tours and technical assistance to industry professionals, residents, businesses and other
municipalities.
Engagement. While Lenexa's visioning process engaged many citizens, green infrastructure outreach goes
even further to comprise:
— Using green infrastructure for stormwater management engages citizens in community improvement by
promoting open space, raising property values and creating a distinctive aesthetic, all while saving as
much as 25 percent over traditional infrastructure.
— Design charettes provide public support needed for long-term success. Engineers, landscape architects
and natural resource professionals partner with staff and citizens so green infrastructure solutions fit
suburban neighborhood expectations without losing function.
— Neighborhood meetings, newsletters and Web outreach address citizen concerns, including:
- The selection of native plants addressing height, color and maintenance;
- Utilizing transition zones between manicured areas and native plantings to avoid abrupt
delineation;
- Helping citizens understand "low maintenance" plants versus "no maintenance."
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 70
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B9:
Thursday, May 14, 2009
Green Retrofits for Schools via Rain Gardens
Karen Fuss
Coastal Waccamaw Stormwater Education Consortium
Burroughs & Chapin Center for Marine & Wetland Studies, Coastal Carolina University
P.O. Box 261954, Conway, SC 29528-6054
Phone: 843-349-4058; E-mail: kfuss@coastal.edu
Biosketch
Karen Fuss serves as the Coordinator of the Coastal Waccamaw Stormwater Education Consortium. In this
position, she is responsible for collaboration and facilitation among 6 core education providers who aid eight
local municipalities in meeting federal Stormwater requirements for public education, outreach and
involvement. Ms. Fuss works as an Environmental Educator for the Center for Marine and Wetland Studies at
Coastal Carolina University in Conway, South Carolina. Her major responsibilities include: Stormwater and
watershed education through field workshops, presentations and trainings with municipal officials and staff,
precollege (K-12th grade) students and teachers, and local citizens; and marine education and outreach for
student and adult groups.
Abstract
The Coastal Waccamaw Stormwater Education Consortium (CWSEC), through an ongoing partnership with
county and city Stormwater departments, regional schools and a national retail store, continues to create
several demonstration and educational sites showcasing Stormwater BMPs on the campuses of schools in
northeastern South Carolina. This unique private-public partnership supports CWSEC's mission to develop
and implement effective, results-oriented Stormwater education and outreach programs to meet federal
requirements and satisfy local environmental and economic needs. More specifically, the Consortium helps
small municipal separate storm sewer systems (SMS4s) in coastal South Carolina meet the National Pollutant
Discharge Elimination System (NPDES) Phase II Stormwater Program's General Permit Minimum Control
Measures 1 (Public Education and Outreach) and 2 (Public Involvement and Participation). CWSEC consists
of six regional agencies that jointly serve as core education providers for eight member coastal municipalities.
For more information on CWSEC, please visit www.cwsec-sc.org.
Five Stormwater retrofit projects have been completed over the last year with additional projects being
scheduled for 2009. During these retrofits, students, teachers, employees of Wal-Mart and local Stormwater
departments, and CWSEC members work together to install bioretention cells (rain gardens) at Horry and
Georgetown County schools. Funding for the projects is provided by regional Wal-Mart stores in the form of
grants through each store's sustainability program. Information on Stormwater pollution and innovative
solutions is incorporated into the schools' curricula which include classes in environmental science,
chemistry, marine science and horticulture at the high school level and in science, language arts, math and art
at the elementary schools. The majority of the grant money that the schools receive goes toward purchase of
educational resources such as water quality and soil monitoring equipment, weather stations, hands-on
watershed models, and sampling gear for habitat bioassessment studies. The classes use the various
equipment to conduct monitoring and data analysis to determine the effectiveness of the treatment practices.
Objectives for these projects include the following:
— Reduce Stormwater runoff into surrounding water bodies;
— Improve drainage on the schools' campuses;
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Thursday, May 14, 2009
— Provide educational and research opportunities for students using hands-on activities to involve students
in the scientific method;
— Promote community involvement in a school project;
— Serve as a model of stormwater BMPs for other local schools, businesses and neighborhoods; and
— Enhance the aesthetic quality of the school grounds.
Following the success of the first four rain garden installations, the regional Wal-Mart requested that CWSEC
and the stormwater departments continue to partner on additional bioretention cell installation projects at
public schools during 2009. Moreover, municipalities and neighborhood communities have requested
technical assistance from CWSEC education providers for rain garden projects. These demonstrations serve
as educational tools to a wide audience as examples of stormwater BMPs, resulting in a greater number of
stormwater control BMPs across the region and promoting their use among residents and businesses.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 72
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B9:
Thursday, May 14, 2009
People as Part of Stormwater Infrastructure: Integrating Education and
Partnerships into a Large-Scale Sustainable Stormwater Management and
Watershed Enhancement Program
Anne Nelson Rhetta Drennan
Bureau of Environmental Services Bureau of Environmental Services
1120 SW 5th Ave, Portland, OR 97204 1120 SW 5th Ave., Rm. 1000, Portland, OR 97204
Phone: 503-823-2584; E-mail: anne.nelson@bes.ci.portland.or.us Phone: 503-823-7740; E-mail: rhetta.drennan@bes.ci.portland.or.us
Erica Timm
Bureau of Environmental Services
1120 SW 5th Ave., Rm. 1000, Portland, OR 97204
Phone: 503-823-7740; Email: erica.timm@bes.ci.portland.or.us
Biosketches
Anne Nelson works on a variety of community and multi-bureau partnerships with the City of Portland,
Oregon's Bureau of Environmental Services. Ms. Nelson focuses on linking watershed health projects and
policy mandates with university research and community initiatives to build community-academic-
jurisdictional partnerships to steward green Stormwater infrastructure and urban watershed enhancement
projects. She holds a master's degree in environmental studies focused on water quality and community-based
solutions to water quality improvement.
Rhetta Drennan works on a variety of community and multi-bureau partnerships with the City of Portland,
Oregon's Bureau of Environmental Services. She focuses on community outreach and involvement for capital
improvement projects in pre-design, design and construction phases, as well as bureau policy issues related to
community outreach. Ms. Drennan has a diverse work background including construction, drafting, and
customer service within the business community. For the past 12 years she has worked in the public sector,
with Portland neighborhood and business associations on projects and programs addressing public safety and
public works.
Erica Timm is a graduate student in urban and regional planning at Portland State University and a research
assistant at the City of Portland, Oregon's Bureau of Environmental Services. She works on community
outreach for the Tabor to the River: Brooklyn Creek Program, focusing on linking people's interests to
potential watershed health actions, building partnerships and creating fun and unique ways people can become
involved in the program. Her background includes an undergraduate degree in environmental studies and
geography and work experience in event planning, volunteer coordination and policy research.
Abstract
The Tabor to the River: Brooklyn Creek Basin Program is a multi-faceted program within the City of
Portland's Bureau of Environmental Services, integrating sewer system upgrades with watershed health
enhancement in a heavily urbanized area of inner SE Portland, Oregon. Over the next 10+ years in a
2.3-square mile area, the program will:
— Install 500 sustainable Stormwater facilities in the right-of-way
— Implement 100 private property Stormwater retrofit projects
— Plant 4,000 street trees
— Remove invasive plants and plant natives in key parks in the project area
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— Partner with community groups, K-12 schools, universities, businesses, community and religious
organizations to promote individual responsibility for stormwater management and create a
community-wide excitement about being part of the largest sustainable stormwater and watershed
enhancement program ever undertaken in Portland
— Replace and repair 81,000 feet of pipes
The Education, Communication, Outreach and Public Involvement Program (ECOPIP) is an integrated
component of the overall Tabor to the River: Brooklyn Creek Basin Program that works with the other
program elements and leverages existing city program resources to inform, engage, motivate and partner with
the community to manage stormwater as a resource and take responsibility for overall watershed health. The
scale of the infrastructure program is matched by a large-scale outreach program to truly partner with the
community to successfully implement the program.
The outreach objectives are achieved through:
— Community assessment
— Partnership building
— Continuous community-wide media presence
— One-on-one property owner involvement including choosing plants for stormwater facilities
— General educational activities such as art exhibits, walking and bicycle tours, boat tours, and
participation at local neighborhood events
— Communication tools such as newsletters, articles in local newspapers and individual mailings
— Hands-on stormwater education activities for local school groups
— Stewardship opportunities including plantings and stormdrain marking
— Incentives and resources for private property stormwater management
— Long-term program evaluation in partnership with university faculty
By managing stormwater at the surface with sustainable stormwater facilities and trees, we now are asking
people to be part of the stormwater infrastructure that used to be unseen. In order to create strong community
partnerships, city staff created a long-term program to engage the community in fun and meaningful ways to
create the social infrastructure necessary to help steward the sustainable stormwater infrastructure. The
program will continue to adapt as evaluation results are analyzed so that scare outreach resources are used
efficiently.
Participants at this session will come away with ideas for fun and innovative techniques to partner with the
community and engage property owners. These techniques can help create long-term stewardship partners
with community members to manage stormwater as a resource and enhance urban watershed health.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 74
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Thursday, May 14, 2009
Closing Remarks
Rebecca Power
University of Wisconsin-Extension
445 Henry Mall, Room 202
Madison, Wl 53706
Phone: 608-263-3425; E-mail: rlpower@wisc.edu
Biosketch
Rebecca Power is the CSREES Regional Water Liaison to federal and state agencies, nonprofit groups, and
businesses working on water quality issues in Minnesota, Wisconsin, Michigan, Illinois, Indiana, and Ohio as
a part of the Great Lakes Regional Water Program. She is a water resource specialist at the University of
Wisconsin-Extension, and is a member of the multi-state team developing and helping to implement a suite of
social indicators in U.S. EPA Region 5 nonpoint source programs. Ms. Power provides evaluation assistance
to water resource projects across the Great Lakes Region.
Proceedings • 5th National Conference for Nonpoint Source and Stormwater Outreach 75
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People's Choice A wards - Finalists
People's Choice Awards - Finalists
Best Television PSA for Yard Care:
"Dan-D-Lion,"
Grow Green, Austin, Texas
www.ci.austin.tx.us/growgreen/big3_tv.htm
Best Television PSA for Vehicle Maintenance:
"Oil & More" (Automotive)
Think Blue San Diego, California
www.sandiego.gov/thinkblue/videos/index.shtml
Best Television PSA for Pet Waste:
"Clean Paws"
Gainesville Clean Water Partnership, Florida
www.alachuacounty.us/government/depts/epd/waterquality/petwaste.aspx
Best Television PSA for Waste Management:
"Agents Smith & Jones" (Don't Trash Clark County Public Service Announcement)
Clark County Regional Flood Control District, Nevada
www.lvstormwater.com/education media.htm
Best Television PSA for General Stormwater Education:
"Karma"
Think Blue San Diego, California
www.sandiego.gov/thinkblue/videos/index.shtml
Proceedings • 5th Nation al Conference for Nonpoint Source and Storm water Outreach 76
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