WaterSense                   Use  Guidelines  for the  IVIedia
        Using the WaterSense label

        The WaterSense label was created to identify products and programs that meet the U.S.
        Environmental Protection Agency's (EPA's) criteria for water efficiency and performance. To maintain
        the integrity of this mark, use of the WaterSense label is restricted to manufacturer partners and pro-
        fessional certifying organizations that meet the program's specifications. The label may also be used
        by media outlets in order to assist audiences in identifying the WaterSense label. By making the label
        available to media, WaterSense intends to increase awareness of the label, and the media outlet must
        take responsibility for adhering to these guidelines to ensure the label is displayed properly and is
        protected from copying, downloading, or reproduction.

        What  is the WaterSense label?

        The WaterSense label is the mark used to designate a product that meets
        EPA's criteria for water efficiency and performance or a professional certifi-
        cation program that meets EPA's program specifications. It is a circular
        mark that includes the WaterSense leaf/drop image surrounded by the
        words "WaterSense" and "Meets EPA Criteria." When the label appears in
        conjunction with a certified product, the name of the licensed certifying
        body is identified underneath the label. However, for media reproduction
        purposes, the certifying body identifier should not be included.

        How can the WaterSense label  be used by  the media?

        Use only the original art files as provided by EPA. The WaterSense label may not be altered, cut, sepa-
        rated, or otherwise distorted in size or appearance. Colors must be reproduced in their entirety, or
        grayscale/pure black versions are available for one-color applications. The media can use the
        WaterSense label in the following ways:

            In articles or other printed materials about the WaterSense program that advise readers about
            how to identify WaterSense labeled products or programs.
            On Web sites that describe the WaterSense program and its label. If the site lists or describes spe-
            cific products that are labeled, the label can be near those products, but the Web host is respon-
            sible to ensure the labeled products match those on the EPA Web registry of WaterSense labeled
            products, and that the label cannot be copied or downloaded for use by anyone other than the
            approved media outlet.
            In product articles, publications, or catalogs focusing on products, the WaterSense label can be
            used in direct conjunction with labeled products, if designated by a  manufacturer.

        Please note: The WaterSense label should only be used on  informational materials and should not be
        disseminated to other entities for their promotional purposes. The WaterSense label may not be used
        to imply EPA endorsement of a company, organization, product, or service, and should never be asso-
        ciated with products that do not meet the WaterSense program criteria.
                                                                                        September 2007

WaterSense promotional label

WaterSense has also developed a "promotional labePfor retailers and other
partners to use to encourage consumers to look for the WaterSense label.
The promotional label is a colored box that displays the WaterSense label
accompanied by one of three phrases: "look for,""ask about," or "we sell."This
mark may also be appropriate for use in the media, and can be used  more
broadly than the label itself. The promotional label is available from EPA's
WaterSense program. E-mail watersense@epa.gov or call (866) WTR-SENS
(987-7367) for a copy.