U.S. Environmental Protection Agency • U.S. Department of Energy • Center for Resource Solutions
A
ri I
Awards
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2004 Green Power Leadership Awards
The 2004 Green Power Leadership Awards are hosted by the United States Environmental
Protection Agency (EPA), United States Department of Energy (DOE), and the Center for Resource
Solutions (CRS). This year, for the first time, U.S. EPA and U.S. DOE will recognize leading green
power suppliers in addition to green power purchasers. CRS will recognize leading green power
market builders.
The Green Power Leadership Awards for purchasers is a recognition program of EPA's Green Power
Partnership, a voluntary program working to reduce the environmental impact of electricity
generation by fostering development of the green power market. The Partnership provides technical
assistance and public recognition to organizations that commit to using green power for a portion
of their electricity needs. Partners in the program include Fortune 500 companies, states, federal
agencies, universities, and leading organizations around the country that have made a commitment
to green power.
The Green Power Market is rapidly growing. EPA's Green Power Partnership now includes over 500
Partners—collectively purchasing over 2 billion kilowatt hours of green power annually. In avoided
emissions, that's roughly equal to taking two hundred fifty thousand cars off the road. The Green
Power market now delivers over 1600 MW of new renewable generating capacity with another 400
MW planned this year.
For the 2004 green power supplier and purchaser awards, two panels of seven and eight judges,
respectively, reviewed 80 nominations through a competitive review process. Purchaser nominees
were evaluated based upon the size of their green power commitment, ingenuity used to overcome
barriers, internal an external communication efforts, and overall renewable energy strategy.
Purchaser recognition falls into three categories: On-site generation, Green Power Purchasing, and
Partner of the Year. Supplier nominees were evaluated on criteria including technologies utilized,
total sales, evidence of annual audit to verify procurement and sales, amount of green power
supplied, and number of customers served. The four categories of supplier nominees are New
Green Power Program, Innovative Use of Renewable Energy Technology, Renewable Energy
Technology Supplier, and Green Power Program of the Year.The Market Development Awards
recognize individuals, companies, or other renewable energy industry leaders that have helped build
the market for green power. The three categories of Market Development Awards are: the Green
Power Beacon, for innovative marketing; Green Power Pilot for cutting-edge outreach, and the
Green Power Pioneer for continuous achievement.
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The 2004 evaluation panels for green power purchaser and supplier awards included the following:
Jerry Kotas, David McAndrew, and Linda Silverman of the U.S. DOE, Kurt Johnson, Matt Clouse,
and Joe Bryson of the U.S. EPA, Lori Bird and Blair Sweezey of the National Renewable Energy
Laboratory, Pam Mendelson of L.S. Gallegos & Associates for U.S. DOE, Terry Peterson of EPRI,
Barry Friedman of Platts, and Ed Holt of Ed Holt & Associates. The 2004 Selection Committee for
the Market Development Awards included Randy Manion of WAPA, Arthur O'Donnell of Energy
Central, Susan Innis of Western Resource Advocates, Barry Friedman of Platts, Diane Zipper and
Natalie Mclntire of Renewable Northwest Project, Bill Hopwood of Hopwood Foundation, Julie
Blunden of Xenergy, Kevin Eber of NREL, Ed Holt of Ed Holt & Associates, Keri Bolding of CRS,
David Wooley of the Energy Foundation, and Steve Smith of the Southern Alliance for Clean Energy.
We gratefully thank those who donated their time and resources toward the development of the
2004 Awards ceremony: Jack Jenkins, of the U.S. DOE Central Regional Office for putting the
pictures into video format, Pete Simon, by day of the U.S. DOE Golden Field Office and by night
providing the voice over for the ceremony video, and Sun Power, Inc. in Denver, Colorado for
donating the use of their production studio.
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Kathleen Hogan
Director, Climate Protection Partnerships Division
U.S. Environmental Protection Agency
Kathleen Hogan is Director of the Climate Protection Partnerships Division of the U.S. Environ-
mental Protection Agency. There she manages most of the Agency's partnership programs designed
to reduce greenhouse gas emissions while saving businesses and consumers money, including the
ENERGY STAR® Program and the Green Power Partnership. She has been the Division Director
since 1997.
Prior to this, she managed a number of partnership programs designed to reduce emissions of
greenhouse gases. She developed and managed programs with the U.S. natural gas industry and the
U.S. primary aluminum industry as well as a joint effort with the Russian natural gas industry.
Ms. Hogan has been with EPA for 15 years. Prior to EPA, she worked in consulting and for a water
resources planning commission for the Potomac River. She received her doctorate in Systems
Analysis and Environmental Engineering from Johns Hopkins University and a Bachelor of Science
in Chemistry from Bucknell University.
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M a H< Ginsberg
Member, EERE Board of Directors
U.S. Department of Energy
Mr. Mark Ginsberg was appointed by the Assistant Secretary for Energy Efficiency and Renewable
Energy (EERE) to serve on a newly created EERE Board of Directors, effective July 1, 2002. In that
capacity, Mr. Ginsberg and the Board direct EERE policy, strategies and budgets and serve as
ambassadors for EERE.
Mark Ginsberg served as Deputy Assistant Secretary for the Office of Building Technology, State
and Community Programs (BTS) from July, 1997 to July, 2002. In that position, Mr. Ginsberg
oversaw a comprehensive set of programs to make buildings, equipment and appliances more
energy efficient; support state, community and low income energy programs; and pave the way for
a healthy and prosperous future through high efficiency research and development, building codes
and appliance standards.
From December, 1991, until July 1997, Mark directed the Federal Energy Management
Program and, prior to joining DOE in 1991, Mr. Ginsberg served as Director of the Arizona
Energy Office.
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Dr. Jan Hamrin
Executive Director
Center for Resource Solutions
Dr. Jan Hamrin is the Executive Director of the Center for Resource Solutions (CRS), a non-profit
corporation located at the Presidio in San Francisco, California. CRS designs and operates national
and international programs that support the increased supply and use of renewable energy
resources and is dedicated to fostering international leadership in sustainability by building the
human capacity to meet environmental, economic and cultural needs.
Dr. Hamrin has served as advisor to the G-8 Renewable Energy Task Force as well as to numerous
legislatures and regulatory commissions both in the US and internationally. She has co-authored
three books for NARUC: Regulator's Handbook on Tradable Renewable Certificates, 2003;
Affected with the Public Interest: Electric Industry Restructuring in an Era of Competition, 1994;
and Investing in the Future: A Regulator's Guide to Renewables, 1993.
In 1981, Dr. Hamrin founded and served nine years as Executive Director of the Independent
Energy Producers' Association (IEP) in California and played a key role in the implementation of
the Public Utilities Regulatory Policies Act (PURPA) in California and elsewhere.
Dr. Hamrin received her Ph.D. in Ecology, with emphasis on public policy evaluation of environ-
mental and energy programs, from the University of California, Davis. She also holds Masters
degrees in Public Administration and Consumer Science from U.C. Davis as well as a Bachelor of
Science from the University of New Mexico.
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Ka rl R. Rd bago
Group Director, Clean and Renewable Energy
Houston Advanced Research Center
Karl R. Rabago is the clean and renewable energy group director with the Houston Advanced
Research Center. He joined HARC in December of 2003 and is responsible for maintaining and
enhancing HARC's energy programs, including the Center for Fuel Center Research and Applications.
Rabago has broad experience in business, government and non-governmental environmental organi-
zations. As sustainability alliances leader for Cargill Dow, he oversaw business relationships and
practices supporting the company's sustainability mission in all its business activities. He has suc-
cessfully established a consulting business in sustainability issues as managing director at the Rocky
Mountain Institute, overseen national research and development programs in clean energy tech-
nologies as a deputy assistant secretary at the US Department of Energy, reformed regulation of
electric utilities as a commissioner for the Public Utility Commission of Texas, and successfully
championed common sense approaches to improvement and preservation of the environment
energy program director with the Environmental Defense Fund. He serves in the non-profit
community as a member of the board of the internationally recognized Center for Resource
Solutions, where he also chairs the national Green Power Board. Rabago serves on the board of the
Jicarilla Apache Nation Utility Authority, a novel organization dedicated to building capacity for
tribal self-determination in New Mexico, USA.
Karl is an attorney with a bachelor's degree in business from Texas A&M University and a Juris
Doctorate with Honors from the University of Texas School of Law. In addition, he holds post-
doctorate Master of Laws degrees in Military law and Environmental law. He served as an officer in
the United States Army from 1977-1990, is a graduate of the US Army Airborne and Ranger
schools, and has served as an Armored Cavalry officer, military criminal attorney and Assistant
Professor of Law at the U.S. Military Academy at West Point.
Married with three grown children and a beautiful granddaughter, Karl and his wife Pam live in
The Woodlands, Texas.
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Green Power Le
About the Awards
Green Power Supplier Awaids
U.S. EPA and U.S. DOE are recognizing U.S. suppliers of green power based on qualitative and
quantitative criteria including their use of innovative technology and programs, number of
customers served, benefits offered to customers, and total sales. To be eligible, these products and
programs must serve voluntary green power markets.
Green Power Purchaser Awards
U.S. EPA and U.S. DOE are honoring U.S. organizations that have helped build a market for green
power by making significant purchases of renewable energy. Award winners were selected based
upon criteria including the quantity of renewable energy purchased, the impact of their green
power purchases and the extent to which their actions have helped to establish a precedent that
may have helped catalyze similar actions by others, and the extent to which they demonstrated
innovative purchasing strategies that may be replicated by others.
Market Development Awards
The Center for Resource Solutions, a nonprofit organization that designs and operates national and
international programs supporting the increased supply and use of renewable energy, is honoring
efforts to build the green power marketplace with three awards — the Green Power Beacon, the
Green Power Pilot, and Green Power Pioneer Awards. The Green Power Beacon Award honors
innovative marketing materials and themes used by green power suppliers; the Green Power Pilot
Award recognizes cutting-edge outreach efforts by an individual or organization to boost interest in
green power within specific sectors; and the Green Power Pioneer Award honors outstanding con-
tribution and continuous individual achievement in support of green power.
Green Power Leadership Club
EPA's Green Power Leadership Club honors Green Power Partners that have made an exemplary
green power purchase. Club members have made a green power purchase which exceeds minimum
Green Power Partnership purchase requirements by at least a factor of four. All organizations on the
List have met the criteria for the Club in 2004. Many were Club members in previous years as well.
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2004 Green Power Leadership Award Winners
Green Power Supplier Awards
New Green Power Program or fro duct
Lenox Municipal Utilties
PaloAltoGreen
Innovative Use of Re n enable Energy Technology
Calpine
The Energy Cooperative of Pennsylvania
Re n enable Energy Technology Supplier
PPM Energy, Inc.
Green Power Pro gram of the Year
Austin Energy
Green Power Purchaser Awards
On-Sife Generation
California State University at Hayward
City and County of San Francisco, Moscone Convention Center
Harbec Plastics, Inc.
Mauna Lani Resort
Rodney Strong Vineyards
Green Power Purchasing
Alterra Coffee Roasters
College of the Atlantic
Edwards Air Force Base
Interface, Inc.
Johnson & Johnson
Lundberg Family farms
New York Municipal Wind Buyers Group
Salt Lake City Corporation / Salt Lake City
Whole Foods, Inc.
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2004 Green Power Leadership Award Winners
Green Power Purchaser Awards
Green Power Pa rtner of the Year
Clif Bar, Inc.
Montgomery County, Maryland
Silk
Staples, Inc.
United States General Services Administration - Region 2
Market Development Awards
Green Power Beacon Award
Recipient: Western Washington Green Power Campaign
Green Power Pilot Awa rd
Recipient: World Resources Institute (WRI)
Honorable Mention: Maine Green Power Connection
Green Power Pioneer Awa rd
Recipient: Rob Harmon, Bonneville Environmental Foundation
Honorable Mention: Alan Apt and Jim Welch (joint nomination)
GREEN POWER
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2004 Members of the Green Power Leadership Club
(as of 9/3/2004)
823 Congress Ltd
Academy of Oriental Medicine
Acterra / Palo Alto Facilities
Advanced Micro Devices /
Austin, TX Facilities
Affiliated Engineers / Corporate
Headquarters
Alien Scooters
All Year Heating & Cooling
Alterra Coffee Roasters
Amazonia Aquariums
Ambion / Austin, TX Facilities
American Honda Motor Co.
American Lung Association /
Austin, TX
American Wind Energy
Association
American YouthWorks
Amicus Design & Build LLC
Apple Computers / Austin, TX
Facilities
Audio Systems
Audubon Society of Portland
Aurum Sustainability
Austin (TX) Independent School
District
Austin Autohaus
Austin Computing Solutions
Austin Eye Clinic
Austin Grill
Austin Outdoor Gear &
Guidance
Austin Quantity Photo
Austin Studios
Austin Veterinary Hospital
Avid Communications &
Holdings
BAE SYSTEMS / Austin, TX
Bainbridge Graduate Institute
Balcones Frame Supply
Barley + Pfeiffer Architects
Batdorf & Bronson Coffee
Roasters
Bates Investigations
Beautyland Beauty Supply
Ben's Workshop
Bentley Prince Street
Bishop Ranch Veterinary Center
Blake's Auto Body of Rohnert
Park, CA
BMW Manufacturing Co. -
Greer, SC
Bonneville Environmental
Foundation
Bonny Marlin
BP / Austin, TX
Butler Floors
Cafe in the Square
Capitol Aggregates
Caryl Dalton, PhD
Catholic University of America
Center for Resource Solutions
Certified Realty Services
Consulting
Chautauqua Natural Foods
Chez Zee American Bistro
Choban and Associates
Chipotle / Austin, TX
Choice Organic Teas
City of Chicago, IL
City of Fresno, CA / General
Services Department
City of Moab, UT
City of San Diego, CA
City of Santa Monica, CA
City of Takoma Park, MD
Clif Bar
Climate Solutions / Olympia &
Seattle Offices
Club de Ville
Coldwell Banker Colorado
Landmark Realtors
College Houses
College of the Atlantic
Collision Correction, Inc.
Concordia University Austin
Connecticut College
Convict Hill Floorcovering
Corporate Computer Centers
Counter Production, LLC
Creekside Whole Health Center
Crystal Works
David Poole, PhD
Dew's Ace Hardware and
Appliance Center
Domaine Carneros Winery
Dr. Emilio Torres
Dr. Fred Raschke
Dr. James Maynard
Dr. Thomas Keller
Dragon's Lair
Drs. Rolland & Juli Fellows
Duke University / Bryan Center
Dynamic Reprographics
Earth Island
Earth Policy Institute
East Bay Municipal Utility
District/Main WWT PI
East West Partners / Wild Goose
Restaurant
Eastern University
Ebenezer Baptist Church
EcoFish
Ecoprint
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2004 Members of the Green Power Leadership Club
(as of 9/3/2004)
Ed Holt & Associates
Edward Jones Investments / Billy
Johnson
Edward Jones Investments /
David Nguyen
Edward Jones Investments /
Kevin Rainosek
Edward Jones Investments /
Larry Najvar
Edward Jones Investments / Neil
Walters
Edward Jones Investments / Roy
Longoria
Edward Jones Investments / Roy
Springer
Edward Jones Investments /
Susan Combs
ELFON
Emerson Process Management /
Systems Division
Emmis Austin Radio
Energy Trust of Oregon
Environmental Resources Trust
ERG
etown
Express Alterations by Ace
Custom Tailors
Fabrics & Frames
Family Eye Clinic
Far West Optical
Farmington Office Associates
Farr Associates
FedEx Kinko's
Fetzer Vineyards
Fire Island Hot Glass Studio
First English Lutheran Church
First Evangelical Free Church
Foundation Communities
Friends of Trees
Garbo a Salon
General Erectors
Ginny's Printing
Global Energy Concepts
Good Flow Honey & Juice
Company
Green Mountain Coffee Roasters
GreenWave Radio
GSD&M
GTI Coatings
Guerrero-McDonald &
Associates
Habitat Suites Hotel
Hall Chiropractic
Hamilton College / Skenandoa
House
Hangers Cleaners
Harvard University Real Estate
Services
Harvard University's Kennedy
School of Government
Harvard University's School of
Public Health
Hayward Lumber
Healing Acupuncture Center
Holistic Healing Center
Husky Injection Molding
Systems/Buffalo Center
IBEW Local 332
IBM / Austin, TX
ICData Solutions LLC
Independent Order of
Oddfellows
Inglis & Reynolds
Inland Empire Utilities Agency
Inter-Cooperative Council /
University of Texas
Iowa Energy Center
Johnson & Johnson
Jones Consulting Inc.
Judy L. Kelly PC/Wellness Plus
KEMA - Xenergy
L. M. Holder, FAIA
La Casa Apartments
Lauterstein Conway School of
Massage
Lazy Oak B&B
Lone Star Cycle
Los Angeles World Airports
Lunar Design / Palo Alto Facility
Lundberg Family Farms
Luzenac America Yellowstone
Talc Mine
Maaco/Fort Worth/Hulen St.
Maine Energy Investment
Corporation
Massachusetts Audubon Society
Maudie's Restaurants
Maximum FX Spa & Salon
MDS Advertising
Meridian Energy Systems
Merit Electric
Meyer Associates
Midtown Grooming
Mount Eden Vineyards
Mt. Tarn Racquet Club
Napolis Pizza/Crandall TX
National Auto Repair
National Church Residences
National Wildlife Federation /
Austin, TX Office
Natsource
New Belgium
New Leaf Paper
New Seasons Market
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2004 Members of the Green Power Leadership Club
[as of 9/3/2004)
Nike / World Headquarters
Norm Thompson Outfitters
Office Depot/12 CA Locations
Office of James M. Fico, PhD
Oracle Corporation / Austin
Facility
Orion Construction Group LLC
Outward Bound West-Moab
Offices and Warehouse
PC Guru
PowerLight
Quizno's / Farmers Branch
Ray Tonjes Builders
REAL-COMP
Rebekah Baines Johnson Center
ReCellular
Recycline
Red Jellyfish
Renewable Energy Systems /
Austin, TX
Renewable Generation
Renewable Northwest Project
Ridge Vineyards
Rivanna Natural Design
Riverside Dental Clinic
Round Rock Independent School
District
Ruta Maya International Head-
quarters
RWE Schott Solar
Rydman Record Retrieval
Scanlan Buckle & Young
Schlitz Audubon Nature Center
School of Tai Chi
Scrapbooks in Bloom
Sewerage Commission/ Oroville,
CA Region
Shoal Creek Saloon
Shoehorn Design
Shuksan Energy Consulting
Silk
Solano County, CA / Health &
Social Services HQ
Solar Data Centers, Inc.
Solar Electric Power Association
Sounds True
St. Martin's Evangelical Lutheran
Church
Staples
State of Utah / Energy Office
Sue Fairbanks, LCSW
Summerwood Homeowners
Association
Sun & Earth
TateAustin Public Relations
Technology Transition
Corporation
TerraClean
Texas Converters, Inc.
Texas Highway Patrol Museum
Texas Solar Power Company
Texas Wesley United Methodist
Campus Ministry
The Beck Group/ Austin, TX
The Cellar
The Driskill Hotel
Things Celtic
Think Energy
Thorpe Foundation
Tokyo Electron / Austin, TX
Tom Gohring's School of Tai Chi
Traditional Medicinals
Transcendentist
Trout Unlimited/Columbia River
Basin Field Offices
U.S. Air Force / Dyess Air Force
Base
U.S. Air Force / Fair child Air
Force Base
U.S. Air Force / Goodfellow Air
Force Base
U.S. Air Force / Minot Air Force
Base
U.S. Army/Walter Reed/ Adelphi
Labs/ Ft. McNair
U.S. Dept. of Energy / Forrestal
and Germantown
U.S. Dept. of Energy / Pacific
Northwest Natl Lab
U.S. Environmental Protection
Agency
U.S. General Services Adminis-
tration / Region 2
U.S. General Services Adminis-
tration / Region 9
Uchi Restaurant
Uinta Brewing Company
Union of Concerned Scientists
University of Colorado at
Boulder / Student Center
University of Pennsylvania
Urgent Care Plus
Vandewalle & Associates
Village of Mackinaw City, MI
Village of Tivoli, NY
Weil Capital Management
Wheatsville Food Co-op
White Mountain Foods
Whole Foods
Willapa Logging Company
Xantrex Technology
Yorkshire Development
Zilker Skyline Homeowners
Association
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New Green Power Pro gram or Product
Lenox Municipal Utilities
The Lenox Municipal Utilities wind turbine project has
proven to be very successful during its first seven months
of operation. After feasibility studies, conferences with LENOX MUNICIPAL UTILITIES
neighboring communities, and meetings with other
communities utilizing wind turbines, its turbine first began generating electricity on November 22,
2003. Out of 1760 MWh, the wind turbine is providing 115.2 MWh of renewable energy to
program participants on an annual basis. 96 out of 685 customers have elected to participate in the
Green Energy program, a 14% participation rate. Program participants pay a premium of $2.00 per
month for 100 kWh of green energy, and there are no premium adjustments for fuel-price
movements. In addition to the renewable power, participants receive a Green Energy certificate
noting their contribution, as well as annual public recognition in the local newspaper. Lenox green
power procurement and sales are being recorded using the Green Tag Inventory and Balances
worksheet provided by the Iowa Association of Municipal Utilities. Lenox is currently working with
Western Area Power Administration to develop a program to certify renewable energy certificates.
Lenox encouraged its customers to participate in the Green Energy program with an informative
brochure outlining the program, benefits, and rewards they receive by participating. Congratula-
tions to Lenox Municipal Utilities for its supply of wind power and for the recognition it provides
for its customers.
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New Green Power Program or Product
PaloAltoGreen
UTII TIES
Launched on June 1, 2003, the City of Palo Alto Utilities' PaloAltoGreen
green pricing program has enrolled participants at a rate never seen
before in the country and is on the verge of breaking the ten percent
barrier. PaloAltoGreen draws renewable energy from a combination of
100% new wind and solar energy resources in the West and is certified
by the Green-e Program administered by the Center for Resource
Solutions. City of Palo Alto Utilities, working with 3 Phases Energy,
developed PaloAltoGreen, which placed 2nd nationally in 2003 among
the over 300 utilities offering green power products with 6.6% of accounts enrolled. As of August
18, 2004, over 2,600 customers, or 9.5 percent of accounts had enrolled in the program. This
achievement makes PaloAltoGreen the #1 program nationally by participation among utilities that
serve more than 550 accounts and second in the nation among all utilities. Beyond residential partici-
pants, PaloAltoGreen has also attracted quite a few corporate participants, with Lockheed Martin,
HP, Agilent, and Roche Palo Alto participating in the program and earning valuable recognition in
the community and regionally. At a September 2003 press event, John Ulrich, City of Palo Alto
Utilities (CPAU) Director, and Dena Mosser, Palo Alto's Mayor at the time, challenged the
community to build the nation's #1 community renewable power program, based on participation.
Palo Alto has achieved that in the program's first year. We are impressed by Palo Alto's achievements
thus far and are happy to recognize PaloAltoGreen as a New Green Power Program of the "Vear.
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Innovative Use of Renewable Energy Technology
Calpine
The largest source of green power and largest geothermal field in the ^^ j
world is The Geysers (Sonoma and Lake Counties, CA) generating t fe /~* A "I TJTT^l li1 s
1,000 MW of reliable base load electricity to 1 million California ^^^ \~>£\LjM: J.1X Hf
households; meeting 70 percent of the power needs of the north coast
between San Francisco and Oregon. To increase its value and longevity, Calpine Corporation partnered
with the city of Santa Rosa to build a 41-mile pipeline to pump 11-million gallons per day of reclaimed
water from the City's treatment plant to The Geysers to inject this water into the geothermal reservoir to
increase steam production. The Santa Rosa Geysers Recharge Project not only increases generation by 85
megawatts but removes the discharge of this water from the Russian River. The total project cost collec-
tively almost $250 million. The new system began operation in December 2003. When the reclaimed
water is injected into the geothermal reservoir, the water is heated naturally by the earth; it boils to
provide additional steam for power plants where it is converted into electricity. In addition to increasing
electricity production, another benefit from this water injection is a reduction in the amount of naturally
occurring gas that must be abated to maintain air quality. Calpine is a true innovator.
The Energy Cooperative of Pennsylvania
The Energy Co-op of PA is the first non-utility competitive supplier in
the country to institute a residential solar energy purchase program,
supplying 21.7 MWh for 2003, wrapped into Green-e certified
EcoChoicelOO sales of 3,696 MWh for 2003. The Cooperative's model
is to purchase the solar output from Co-op members' individual solar EN ERGY COOPERATIVE
arrays at 20 cents/kilowatt hour. This significantly reduces payback time I <-'
(up to 30%) for solar. The Co-op then folds the solar kilowatt hours into
100% renewable, Green-e certified EcoChoicelOO electricity. The cost of purchasing the solar power is
spread out amongst renewable electricity customers. The Energy Cooperative Solar Buyback Program
(SBP) is a market solution to the high costs of installing PV in Pennsylvania, as it strengthens and grows
the green power markets from both the supply and consumer perspectives. The majority of the solar
providers are private individuals residing in densely populated neighborhoods. The high visibility of their
solar panels popularizes the use of solar and assists with combating myths about installing a residential PV
system. Installers appreciate the program because it makes their jobs easier; many of them integrate the
Co-op's 20 cent/kilowatt hour buyback into the economics that they present to potential residential
customers. The monthly payments help to reduce the payback period, while providing steady revenue for
the buyback member. We salute Energy Co-op of PA and its creative business model.
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Renewable Energy Technology Supplier
$jj$fc< PPM Energy
A ScottishPower Company
PPM Energy, Inc.
PPM is involved with all aspects of bringing wind power to
market, including development, power marketing, and firming
and shaping wind energy to fit into a customer's portfolio.
PPM offers innovative, customized renewable energy with
Green-e certified products as well as hourly, daily, monthly and annual, firm power deliveries. PPM is
building on its more than 800 MW wind portfolio and is driving rapidly toward its goal of 2,000
MW by 2010. For the last several years, PPM Energy has been the only wind energy supplier willing
to take a merchant position and "warehouse" the wind power until such time that a long-term
customer can be signed. As a result, PPM is truly making a market in wind power by taking on that
risk. PPM's energy management capabilities also enable it to customize and structure wind power
into firm, flat products. This year, we are awarding PPM based on its comprehensive approach to the
wind industry, including creative marketing approaches and a vision for growth.
G reen Power Program of the Year
Austin Energy
Since 2002, Austin Energy's GreenChoice® renewable energy program has been the
number one utility-sponsored green power program in the nation in proceeds, with
over 7,600 customers and annual sales now in excess of 342,000 MWh. The
Austin Energy GreenChoice program excels in both sales performance and in
promoting the development of green power supplies in Texas. It also reinforces a
quality of life emphasis that has allowed Austin, TX to build the nation's most com-
prehensive energy efficiency programs. In 2004, demand-side management and renewables goals
were set as firm components of Austin's new 10-year generation plan. The nationally recognized
success of the Austin Energy GreenChoice program is imbedded in a marketing strategy that targets
businesses as a priority, through the following: a green power cost component that stays fixed for up
to 12 years provided to the customer, a comprehensive energy efficiency program that helps
businesses offset any additional green power costs, a recognition-advertising package for businesses
for the life of a green power subscription, and a sales person for the direct marketing of
GreenChoice to businesses. Furthermore, the program message has reached over 15 million people
via billboards, over 4 million people through ads in local newspapers, and some 6 million people via
airport signs. Austin Energy is a clear choice for a Green Power Supplier Award based on its vision
for renewable energy and creative strategy.
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On-Site
CAL STATE
H AYWARD
California State University at Hayward
In early 2004, CSU Hayward invested in solar to reduce operating costs, as
well as set an example for environmental stewardship. The University
maintains PV installations with a total capacity of 1 MW, enough to provide
1,290 MWh per year of electricity. With installations on four of the campus'
largest buildings, the university gets 7.5% of its annual electricity needs from
solar PV The University has publicized and promoted its purchase of a
renewable energy generation system both internally and externally. Internal
communications efforts include several articles in the campus newspaper, a documentary aired on the
campus television station, and an informational booth at the campus' Earth Day celebration event.
External communications efforts have included multiple press conferences and press releases. The
system has been covered extensively in print and broadcast. Touted to be the largest PV installation
on any university campus in the world, Hayward's array is capable of providing 30% of the campus'
peak demand during summer months and can save the institution up to $200,000 in electricity bills
annually. CSU is truly "best in class" among solar powered universities and is a clear choice for an
On Site Green Power Leadership Award.
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On-Site
WATER
HETCH HETCHY
WATER & POWER
CLEAN WATER
City and County of San Francisco, Moscone Convention Center
Reacting to rolling blackouts, soaring energy prices, and the threat of
global climate change, in November of 2001 San Francisco voters over-
whelmingly approved Propositions B and H, which authorized the City
to issue revenue bonds to finance renewable energy projects and energy
efficiency measures in city and county-owned buildings. The Moscone
Center project is the first project to result from these propositions. With
a capacity of 675 kW, the PV installation on the Moscone Center is
currently the largest City-owned solar project in the country. This 20
year-old convention center, named for former Mayor George Moscone,
hosts 2 million visitors a year. As conventioneers pass through the
facility, they are able to learn about the solar and efficiency projects by
accessing a unique, interactive kiosk. The Moscone project consists of
two parts: solar power generation and energy efficiency. The solar installation includes high
efficiency, photovoltaic modules on the Moscone Center roof that will produce a minimum of
825,000-kilowatt hours on a yearly basis. The energy efficiency measures at Moscone include
upgrades to lighting equipment and building controls which will save an estimated 4.5 million
kilowatt hours annually. Together, the solar installation and energy efficiency measures produce and
save the city enough power to generate electricity for 1,000 homes. In October of 2003, the San
Francisco Public Utilities Commission (SFPUC) in coordination with the USDOE, hosted a Solar
Cities Summit to share their experiences with solar with policymakers from across the county. The
SFPUC is working on other renewable energy and energy efficiency projects in San Francisco. The
Moscone Center project is a step towards obtaining all municipal energy from pollution-free
sources, while creating jobs and driving economic growth. SFPUC is a department of the City and
County of San Francisco that provides municipal power to city administrative buildings, San
Francisco Airport, Muni/subway and trolley buses, streetlights, police and fire stations, and San
Francisco schools and libraries.
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On-Site
Harbec Plastics, Inc.
Harbec Plastics, Inc. was formed in 1977 by toolmaker
Bob Bechtold and has grown to become a full service
supplier of plastic injection molded parts to many Fortune
500 customers, employing over 100 people. The company
purchases wind RECs in the amount of 51.6 MWh, and also operates an on-site wind turbine with a
capacity of 250 kW at a commercial facility. The wind turbine, which will generate about 350 MWh
annually or about a third of the power used by the facility, has blades which are 30 meters in
diameter and turn atop a 40 meter tapered tubular tower. In addition to using renewable energy,
Harbec recently established an employee benefit that offers its employees a subsidy for buying utility-
supplied green power at their residence. One-third of all employees are participating. Harbec
spreads the word through participation in numerous industry and public forums. Harbec deserves a
2004 Green Power Leadership Award, not only for its advocacy of wind power through on-site
generation and RECs, but also for its creative employee programs and pioneering implementation of
technology.
MAUNA LANI RESORT
AT KALAH u i PUA'A
Mauna Lani Resort
Mauna Lani Resort operates multiple PV installations
totaling 620 kW. There are three rooftop systems on the
hotel, a rooftop system on the golf course, 160 golf carts,
and a 2.5 acre ground-mounted tracking system at the well
water pumping facility. The hotel array provides power to
operate all six floors during peak solar production. The golf
water system pumps over 3 million gallons of water per day and waters 38 golf holes. In addition,
there are two maintenance warehouses, a cart barn, and an 8000 square foot air-conditioned
proshop. More than 50% of the electricity required by the golf operation is provided by solar. To
publicize its use of PV, the resort produced informative case studies and fact sheets, issued press
releases and media advisories, invited key policymakers and other officials to the dedication, created
marketing collateral such as banners, T-shirts, and press kits, and even mounted a webcam near the
solar array. Mauna Lani partners with its PV supplier in spreading the message about solar power.
Mauna Lani's solar array will have a life of about 25 years. We laud Mauna Lani for its decision to
make use of one of Hawaii's greatest renewable resources.
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On-Site
I Si
RODNEY STRONG
VINEYARDS
Rodney Strong Vineyards
On a sunny day, the extensive lightweight PV installa-
tion on Rodney Strong's barrelhouse can meet most of
the winery's electricity needs. At 766 kW, this array is
the largest solar electric system at any vineyard
anywhere in the world and covers the roof of over half
of the winemaker's 100,000 sq. foot barrelhouse. The vineyard also seeks to minimize the impact of
power outages, which have affected California in recent years. To mark the completion of its solar
project, Rodney Strong held a press conference, issued press releases nationally, and offered a
combination tasting/tour to view the facility. Along with its supplier, the vineyard also presented the
media and tour attendees with fact sheets and case studies. Finally, several seminars and tours have
been held at Rodney Strong to draw attention to the PV system. Rodney Strong deserves high
acclaim for its solar installation and for being the biggest solar customer in the wine industry.
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Green Power Purchasing
Alterra Coffee Roasters
Alterra Coffee Roasters buys 100% of its power for every one of its
retail locations in the form of green power that is sourced from wind,
small hydro, and biomass sources. Alterra's efforts in expanding ~A j T^imn A '
awareness for green power are extensive. They include "Java jackets" f\Lrl t-,,f\.I\.f~\.
COFFEE ROASTERS
that tout wind power, presentations at a variety of Milwaukee events,
press releases, and newsletters. Close collaboration with its green power
supplier includes an in-store display at Alterra's Lakefront location, storefront promotions to enroll
customers in the Energy for Tomorrow program, Alterra gift certificates for new enrollees,
storefront banners, and a plan for a 6-foot wind turbine display model. Alterra's leadership offers
classes to employees that explain importance of sustainability as a company value. The company is
no stranger to recognition, winning a State of Wisconsin Green Power Award in 2003 in
recognition of its commitment to renewables and the use of its cafes to recruit new residential and
commercial users of green power. We commend Alterra as a pioneer among retail coffee chains, and
hope that Alterra's alliance with its supplier continues to grow and result in more people using
renewable energy in Wisconsin and beyond.
College of the Atlantic
College of the Atlantic (COA) is a liberal arts institution in
Maine focusing on education for sustainability and offering
an interdisciplinary curriculum leading to a B.A. or M.Phil. CollC2C OI tnC AtlSDtJC
in Human Ecology. The college is a strong patron of iifa changing, world changing.
renewable energy, committing to provide electrical power
from wind energy for all campus buildings including dorms and its off-campus Beech Hill Farm.
COA currently offsets the atmospheric emissions associated with 100% of the campus's annual
electrical energy use, 942 MWh, by purchasing green tags generated at the Rosebud Sioux Tribe's St.
Francis Wind Farm in South Dakota. Beginning next year, or as soon as the facility is on line, College
of the Atlantic has committed to purchase all of the campus and farm's electrical energy needs from
the Reddington Mountain Wind Farm. COA is the first Award winner with a twenty-year
commitment to wind power. COA formally announced its twenty-year commitment at a press
conference on Earth Day, 2004, with on-site radio, TY and press coverage. We honor College of the
Atlantic for its plan to supply a generation of students with renewable energy and for serving as an
example of outstanding commitment.
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G reen Power Purchasing
Edwards Air Force Base
Edwards Air Force Base began as a bombing range in 1933 and went on to
become a major bomber training base in World War II. Now known for the Air
Force Flight Test Center, they have achieved more major milestones in flight
than anywhere else in the world. Edwards Air Force Base is part of a distin-
guished collection of Air Force Bases that purchase green power in large
quantities. In addition to setting the example for environmental action, they also
realize financial benefits associated with renewable energy. They used renewable
energy to significantly mitigate the financial impacts of the electricity price
increases associated with the California energy crisis. The Base currently purchases 138,000 MWh,
enough for 60% of its power needs. Estimates put dollar savings over a five-year purchase period at
some $42 million. We are excited to showcase Edwards Air Force Base with its exemplary purchase.
INTERFACE
Interface, Inc.
Three divisions at Interface (Bentley Prince Street, Interface Flooring
Systems and Interface Fabrics) have collectively purchased 8,807
MWh per year in renewable energy certificates. These three
divisions together get 10% of their annual electricity needs from
renewable sources. The Bentley Prince Street business unit uses
100% renewable electricity, buying renewable energy certificates
(RECs) to cover approximately 80% of its electricity needs. The remainder is obtained from on-site
generation and green power purchased directly from the grid. Interface Flooring Systems buys
Renewable Energy Certificates to cover 3% of its electrical load. Interface Fabrics, has taken a
creative approach with purchasing RECs to cover 9% of its electrical usage. This purchase covers all
of the electricity used to produce the Terratex® brand products, which are made of 100% recycled
and renewable materials. Terratex is marketed with the following message: "100% of the electricity
used to make select patterns of Terratex® is matched with RECs." Interface strives to reduce
greenhouse gas emissions in its North American facilities to 15% below 2001 levels, per unit of
production, by 2010. By 2020, the company wants to be powered 100% by renewable sources.
Interface has also won EPA's Climate Protection and Environmental Merit Awards in 2004 and the
Lone Star Award for Green Energy in 2003. Interface is a true leader in advancing corporate markets
for renewable energy.
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Green Power Purchasing
Johnson & Johnson
Our 2003 Partner of the Year, Johnson & Johnson is
a company that continues to stride ahead, making
more green power purchases every year. In 2003,
they utilized over 103,000 MWh of Green Power in
the United States. Of that, 1,400 MWh were produced from on-site solar generation, 23,600 MWh
were purchased as green energy from a variety of electric suppliers, and 78,000 MWh were
purchased as Renewable Energy Certificates (RECs). All of the green power purchases are Green-e
certified and sourced from new generation. The green power purchases are being utilized at over 28
corporate business units across the nation. Green power now represents about 9.8% of the total
electrical consumption of Johnson & Johnson facilities in the United States. This percentage is
scheduled to increase in 2004. Johnson & Johnson's initial green power purchases several years ago
have helped build support internally for additional purchases, especially since the company promoted
its purchases worldwide to all Johnson & Johnson companies through emails, presentations and an
intranet site dedicated to renewable energy. In addition, through the adoption of its Climate Friendly
Energy Policy, Johnson & Johnson has voluntarily committed to reducing carbon dioxide emissions
from its facilities worldwide by 7% in absolute terms by 2010, compared to a 1990 baseline. For the
size of the company and the geographical distance between its various business units, Johnson &
Johnson's green power purchases are most remarkable. We are happy to honor Johnson & Johnson
and hope that they continue to serve as an example to other household-name American corporations.
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G reen Power Purchasing
Lundberg Family Farms
Lundberg Family Farms is a family owned and operated farm committed to
growing and producing organic rice and rice products in the Sacramento
Valley of Northern California. Lundberg's eco-positive farming ethic has
guided its soil enrichment, water management, and wetlands preservation
initiatives, and made renewable energy a natural fit for the company.
Lundberg Family Farms' purchase of approximately 4,800 MWh per year of
California wind-derived Renewable Energy Certificates is enough to supply
100% of the operation's total load. Lundberg puts the Green-e logo on product packaging, including
its new Rice Chips, and plans to have all packaging brandish the Green-e logo in the years ahead. In
addition, Lundberg has spread the word about green power through coupons in Pacific Power's
renewable energy customer welcome kit, displays and posters at industry trade shows, and media
coverage. Lundberg's purchase represents the largest renewable energy commitment by an agri-
business and stands out as the first mass-market consumer product to place the Green-e logo on its
packaging, making Lundberg an important market trendsetter.
NY Municipal Wind Buyers
The New York Municipal Wind Buyers Group is an excellent example of
power through collaboration. The consortium is comprised of 22 munici-
palities, each purchasing different amounts of wind RECs. It only took 4
of these communities to purchase wind power before a price reduction
was reached that applied to the rest. Commitments to purchase wind
power range from 1 to 5 years. The group of towns and villages is
currently purchasing nearly 6,000 MWh of green power per year. The group is setting a precedent
for other groups of New York municipalities to buy renewable energy. They also spread the word at
municipal conferences, via news releases, and on websites, and use the purchases and the attendant
publicity to educate residents about sustainable energy and its availability. Some of the local
governments are even implementing "adopt-a-turbine" programs to encourage citizens to purchase
wind power with sign-up forms available in municipal offices. The activities of the NY Municipal
Wind Buyers Group send a strong message for the economic benefits associated with multiple
purchases. It is a pleasure to recognize this pioneering group, and we hope that other consortia
around the country will follow in its footsteps.
MEW YORK
MUNICIPAL WIND
BUYERS 6ROUP
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Green Power Purchasing
Salt Lake City
Salt Lake City is purchasing 1,557 MWh of green power through its
provider's wind power program. Wind power accounts for 20% of
the energy used at the City and County Building and the Main Public
Library. Although there is an additional cost associated with wind
power in Utah, Salt Lake City is able to make the wind power
purchase at no additional cost to taxpayers through energy conserva-
tion measures implemented at the City and County Building. Salt
Lake City has also been instrumental in generating public participation in its utility's green power
program. In June of 2004, Mayor Anderson, Utah Power, and Utah Clean Energy partnered to
launch the "Twice as Nice" Blue Sky Community Challenge. The goal of the "Twice as Nice"
challenge is to double the number of citizens participating in the Blue Sky program, or to double
the amount of wind power purchased. Over 181,000 letters were sent to local residents and
businesses encouraging Blue Sky participation. Other outreach efforts included "Twice as Nice"
booths at major community events, radio ads and public service announcements. Through the e2
Business program, businesses are recognized for environmental best management practices and are
encouraged to sign up for Blue Sky wind power. By mid-August, Salt Lake City had reached 73% of
the "Twice as Nice" goal. The Twice As Nice program seeks to double wind power use city-wide
and has over 2,700 customer participants. We are happy to award Salt Lake City for the leadership
it has shown in purchasing green power and for successfully encouraging citizen participation.
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G reen Power Purchasing
Whole Foods
WH&LE
FOODS.
As the world's largest natural and organic foods supermarket,
Whole Foods Market has become a leader in making use of nearly
every kind of renewable energy. Whole Foods Market's core values
reflect its care and concern for the environment; a key aspect of its
mission is to be a leader in environmental stewardship. Many
stores in its North Pacific and South Pacific regions, Southwest
region, and North and Mid-Atlantic regions are powered by wind,
solar, small hydro, biomass, or geothermal energy. Currently, Whole Foods Market is purchasing or
generating over 71,000 MWh, or 20% of its total national power load, from certified green power
sources. Whole Foods Market's green power strategy is unique because it has been based on
decisions taken at the store or regional level. The regional-based decisions are a function of both
empowering Whole Foods Market's team members to make decisions locally for their own stores or
regions, as well as staying in tune with the environment of each particular community served by
Whole Foods Market. This regionally-based decision making accounts for the diversity in its green
power purchasing: solar power at five stores in California and New Jersey, geothermal power for
the Pacific Northwest, and wind power for all of its Colorado stores and facilities. In the Southwest
region, Store employees wear buttons touting green power purchases, and Earth Day serves as a
way to celebrate the regions' green accomplishments. On the East Coast, team members and
management are educated via wind energy presentations. We commend Whole Foods Market for its
national green power purchases.
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G reen Power Partner of the Year
Clif Bar, Inc.
Last year Clif Bar won an Award for Green Power Purchasing
because they took responsibility for their carbon footprint and
purchased enough renewable energy to offset their electricity
usage, the fossil fuels burned to heat their facilities and bakeries,
and the car and air miles of employee business travel. Clif Bar
now purchases almost twice as many RECs than necessary to
cover its total power load. The purchase of certificates to represent over 3,266 MWh is equivalent
to 179% of the company's electricity use. Clif Bar has joined with other like-minded purchasers and
helped build the first Native-American-owned large-scale wind farm in the U.S. The communica-
tions efforts of Clif Bar are also inspiring. For example, the "Undo It" field marketing campaign
seeks to educate the public about ways to undo global warming. The mobile marketing tour uses a
22-foot bus powered by B100 diesel to spread the word about Clif Bar and the Undo It campaign
along the East Coast. Native Energy's "Ski Cool" program ensures that wind credits are in place to
offset all aspects of the company ski trip's climate impact, including travel and the use of the ski
lifts. This is in addition to radio ads, website outreach, print and electronic media coverage, and
Green Business workshops held at Clif Bar headquarters. Clif Bar has gone above and beyond the
efforts of a typical green power purchaser. It is with great admiration that we present Clif Bar with
a 2004 Partner of the Year Award.
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Green Power Partner of the Year
Montgomery County, MD
Montgomery County led a wind energy purchase by a regional partnership
including six Montgomery County agencies and twelve other government
jurisdictions. Five percent of all of the electricity used by the regional
energy purchasing partnership comes from wind energy. Montgomery
County's portion of the wind purchase is over 38,400 MWh per year, and
it is the largest wind purchase ever made by a local government. This
effort was marketed via the Metropolitan Washington Council of
Governments, the International City/County Manager's Association, and
numerous interactions with local environmental organizations and local government energy
managers. Efforts to further expand the regional energy buyers group, or create new regional
buying groups, are continuing in Maryland and Virginia. A unique feature of this purchase is its
proposed inclusion in the regional implementation plan for meeting ground-level ozone standards
under the Clean Air Act. This measure could potentially set a national precedent for the use of
renewable energy to meet federal regulatory requirements for air quality attainment standards.
"Montgomery County prides itself on being a leader in environmental protection," said
Montgomery County Executive Douglas M. Duncan, "and this agreement to purchase five percent
of our energy from wind power solidifies that leadership status. We are safeguarding our natural
resources for the future and have set our course for improvements in the years to come."
Montgomery County's purchase is a great example of local collaboration. Montgomery County
worked for over two years to design, approve, fund, and get signed contracts for this energy
purchase, and received unanimous approval from the County Council and County Executive
Douglas Duncan. This hard work and dedication to green power offers a great example for other
local governments, and it is with great pleasure that we present Montgomery County with a 2004
Partner of the Year Award.
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G reen Power Partner of the Year
Silk
Silk
Last year White Wave, the makers of Silk® Soymilk, impressed the green
power community by buying Renewable Energy Certificates (RECs) to
offset more than 100 percent of its electricity use. Now called Silk, the
soymilk maker extended the impact of its renewable energy purchase to
cover its entire supply chain. Under a three-year agreement with its
supplier, the makers of Silk are committed to purchasing RECs to
represent 100 percent of its needed power through 2005. This year alone, that purchase is equal to
approximately 24,700 MWh. In addition, the company takes an active role in promoting the use of
wind energy to its millions of customers, partners and suppliers. In the past year, the company
promoted green power on nearly 140 million cartons of Silk Soymilk as well as on 12 million lids
of Silk Cultured Soy yogurt urging consumers to "Power your home with wind." Silk has executed a
full range of communications tactics to promote wind power and its green power purchasing
including unique customer incentives and promotions, wind-powered events (Earth Week, etc.),
promoting wind power during Silk media efforts, and partnering with suppliers and distributors
(e.g. New Belgium Brewery, Whole Foods, and Starbucks) to further distribute information about
wind power. Steve Demos, founder and President, is a vocal proponent of wind power and other
socially responsible and sustainable business practices. His leadership encourages Silk's business
partners to promote green energy in their own marketing efforts. Silk has made a firm commitment
to purchasing more wind power as the company grows to offset the impact of additional electricity
use. With its massive carton campaign, Silk brings the message of wind energy into more homes
than any other company. For creating such visibility, White Wave is deserving of highest honors.
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Green Power Partner of the Year
that was easy.-
Staples, Inc.
Staples' original commitment to purchase 2% of their total energy
load or 9,494 MWh green power was an ambitious goal. With
dedication they exceeded expectations and managed to achieve
10% or 48,283 MWh. As they continue to grow, they are
committed to make sure that 10% of their energy will come from
green power sources. With stores all over the country, Staples buys
their landfill gas, biomass, solar, and wind power from five providers that supply Staples with green
power through delivered energy products as well as Renewable Energy Certificates (RECs). Two of
their distribution centers in CA are in the process of being powered by on-site solar PV installations.
These innovative installations will be based on their supplier's solar hosting model, whereby Staples
purchases solar services at a fixed price schedule, but they are not required to provide the capital
costs up front for the solar system. Staples is a leader in their communication efforts related to their
green power purchasing, including educating customers and the general public through their
website, with in-store signage and through press releases. In their upcoming 2004 Sustainability
Report, the company will highlight their REC purchases. Staples also educates their associates in a
variety of ways, and spreads the message to other companies. At WRI's Seventh Annual Sustainable
Enterprise Summit, the Staples VP of Environmental Affairs gave a presentation on Staples' REC
purchase and the business case for securing a REC deal. Staples also raises awareness among
members of Metafore's Paper Working Group. With the combination of a multifaceted renewable
energy procurement strategy, chain-wide recycling initiatives, procurement and promotion of
recycled content products, and a variety of education programs, Staples is advocating a corporate
wide approach to sustainability. We are pleased to honor Staples as a Partner of the Year based on
their vision and creative approach, and we hope their efforts will serve as an example for other
Fortune 500 companies.
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p
G reen Power Partner of the Year
U.S. General Services Administration - Region 2
The United States General Services Administration (GSA) procures a large
amount of green power, 92,000 MWh, in the NE/Caribbean Region. Of this,
76,184 MWh goes towards powering its own facilities in NY and NJ, repre-
senting a third of the GSA's regional total power requirements. This is 13 times
more than required by Executive Order 13123, which asks federal agencies to
purchase 2.5% of their facilities' energy requirements in green power. The
remainder is used by a disparate group of federal agencies and NGOs that came
together because they believed in the importance of buying green power: the United Nations, the
Smithsonian, the Social Security Administration, the Coast Guard, the Red Cross, the National Park
Service, and the EPA. In 2003, the GSA attracted over 150 NY area energy professionals to its
Energy Summit Workshop, held at the United Nations International School, resulting in the partici-
pation of these customer organizations. Most of the energy is biomass, provided by four separate
suppliers. Wind energy also constitutes a portion. All of the GSA's renewable purchases are Green-e
certified by the Center for Resource Solutions. By aggregating purchases of green power for other
federal and non-federal facilities, the GSA is now paying less for green electricity than for non-
green at some locations. These savings are helping to underwrite further green power procure-
ments. The GSA's efforts are a great example of the strength of aggregate energy purchases. We
salute the GSA - Region 2 for its leadership in federal green power purchasing.
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G reen Power Beacon
BELO
To recognize innovative marketing by green power suppliers. Marketing materials and themes that are
inventive and original are recognized and materials used across all media (print, radio, TV, Web, and
collateral materials) were eligible for entry.
Western Washington Green Power Campaign
The Western Washington Green Power Campaign was a unique collaboration
among diverse parties to raise renewable energy awareness and increase
demand for green power throughout the state of Washington. The multi-tiered
marketing campaign combined the efforts of the Bonneville Environmental
Foundation and three of its utility partners — Puget Sound Energy, Snohomish
Public Utilities, and Tacoma Power — with Belo Marketing Solutions (sister
company to KING 5, the region's largest broadcast television network) and
Batdorf & Bronson Coffee Roasters (a long-standing BEE customer).
The heart of the campaign was a television and internet-based outreach effort.
The 30-second television spot aired 122 times between April and June 2004
on KING 5 and its sister station KONG 16, including prime-time placement.
KING 5 also sent out over 80,000 permission-based emails on the campaign.
Both the TV spots and the emails referred customers to the KING 5 web site,
which provided additional information about the campaign and further referred
customers to the web sites of their own utilities or BEE. There were over 3
million impressions on the homepage. Over 1.7 million utility bill inserts
encouraging customers to sign up for green power pursuant to the campaign
were also distributed to provide the call to action. Batdorf & Bronson
voluntarily contributed 3,000 gift packs, including a coffee mug and two bags of
gourmet coffee, which were distributed to new customers who signed up for
green power pursuant to the campaign.
The program succeeded tremendously, resulting in an increase of over 25% in the number of partic-
ipating utility customers signed up for green power in just four months. On average, the utilities
saw an increase in sign-ups exceeding 500% relative to the same period the previous year.
BONNEVILLE
ENVIRONMENTAL
FOUNDATION
PUCET
SOUND
ENERGY
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Green Power Pilot
To recognize cutting-edge outreach efforts by an individual or organization to boost interest in green
power within specific sectors. The Pilot Award honors work that spreads the word about the benefits
of green power and efforts to boost public interest in renewable energy.
World Resources Institute (WRI)
Given that the commercial and industrial sectors use /^/\j^ \A/ODT T\
more than half the nation's energy, the World Resources iV/W^
Institute (WRI) believed that building voluntary \XXXW RESOURCES
f\^^\*^^\\
corporate demand for green power could be an effective <5vVV^ I \J *\ T t T1 !TF
way of increasing the supply of clean energy.
Demand by large corporations would dramatically
, GREEN POWER MARKET DEVELOPMENT GROUP
increase the scale of renewable generation and conse-
quently reduce costs. This would make green power
more financially viable and attractive for all consumers.
Therefore, in 2000 WRI convened Alcoa Inc., Cargill Dow LLC, Delphi Corporation, The Dow
Chemical Company, DuPont, FedEx Kinko's, General Motors, IBM, Interface, Johnson & Johnson,
Pitney Bowes, and Staples to form the Green Power Market Development Group. This unique
partnership is dedicated to building corporate markets for green power. As a collaboration of large
energy users, the Group is transforming energy markets to enable corporate buyers to diversify their
energy portfolios with green power and reduce their impact on climate change. The Group seeks to
develop 1,000 megawatts (MW) of new, cost-competitive green power by 2010 in the US.
To date, all twelve Group members and WRI have participated in green power projects and
purchases totaling 123 MW These purchases have occurred at 330 facilities across 26 states.
Furthermore, Group members have emerged as some of the largest corporate buyers of Green-e®
certified RECs, wind power, solar Py landfill gas, and fuel cells.
WRPs Green Power Market Development Group is the most significant US NGO/corporate
partnership on green power. Through its publications, case studies, and tools, the Group has
emerged as a key resource for helping others learn about renewable energy and evaluate opportuni-
ties. It has helped other firms complete over 29 million kWh/year of green power purchases.
Through the Group, WRI is fulfilling its vision of overcoming economic, market, and policy
barriers facing green power and charting a course for a clean energy future.
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G reen Power Pilot
MAINE GREEN POWER CONNECTION
GENE RAT INC CHOICE
A projrrf nf thf. Maine Knrrjry I [wcstm-mr I":nrpomi-inn
Honorable Mention: Maine Green Power Connection
The Maine Green Power Connection (MeGPC) is a collabora-
tive public education effort initially organized by the Maine
Energy Investment Corporation in the fall of 2002. The
MeGPC program stands for the proposition that even states
with small populations and/or no public funding for renewables
can bring green power options to significant levels on their
own. They can do so by using what they do have - individuals
and customers who are willing and able to make their purchasing decisions as though the
environment matters. MeGPC is a collaborative pooling of interest, mailing lists, donated time and
funding, all in a voluntary effort to bring green power to citizens who wish to purchase it.
MeGPC continues to spearhead a supplier-neutral initiative to change the way Mainers buy
electricity. Governor John E. Baldacci and 25 founding organizations formally launched MeGPC
March 17, 2003. Partners now number 32 and are continuing to join in. Working with its partners,
MeGPC directs an extensive, statewide program of awareness and public outreach on behalf of clean,
green power and all active green power retailers in Maine. MeGPC's website, www.mainegreenpow-
er.org, offers descriptions of 15 green power products offered by 9 suppliers to Maine customers of
all sizes. This site is now Maine's number #1 green power site on Google. MeGPC also offers a
searchable directory of Maine green power purchasers, a quarterly free on-line newsletter and tools
to simplify green power purchases, such as a Buying Wizard and Pollution Calculator. MeGPC will
be joining forces with the State of Maine to launch "Clean Energy Maine", a campaign to bring
Mainers directly into contact with the green electricity product suppliers of their choice.
MeGPC's educational and market support activity has helped grow Maine green electricity sales to over
50,000,000 kWh per year. Through targeted outreach and expanded general awareness advertising,
MeGPC expects to continue growing Maine's market to 225,000,000 kWh per year by 2006.
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G reen Power Pioneer
To recognize an outstanding contribution by an individual for helping to create the green power
industry The Pioneer award acknowledges continuous achievement, vision, and dedication to green
power.
Rob Harmon, Bonneville Environmental Foundation
Rob Harmon is an extraordinarily creative entrepreneur and marketer who
has dedicated his talents to advancing public-interest values. His sustained
willingness to champion commercial innovation and quality standards from
the platform of the Bonneville Environmental Foundation has been vital to
both the credibility of Green Tags as a product, and the willingness of
regulators, environmentalists and consumer advocates to embrace it. BEF
has demonstrated the crucial contribution of the nonprofit world to the
emergence and sustained health of the green power markets.
In 1999, Rob observed utilities and power marketers in California trading
environmental attributes to one another on a wholesale basis. He saw and
seized the opportunity to create an environmental attribute certificate that could be sold into the
retail market. This provided tremendous flexibility for renewable energy developers, by establishing
an efficient market to connect them with people and companies interested in supporting green
power.
Rob played a key role in launching retail markets for Green Tags in 2000. Persuaded by Rob's clear
explanations and impressed by the thoroughness of his proposal, the EPA's Region 10 office in
Seattle signed on, cementing the first large, retail Green Tag transaction in the nation. Since then,
many a traditional adversary has closed ranks under Rob's leadership to champion green power
products, ranging from urban utilities to rural environmental advocates. Rob also strived to create
standards of product integrity and consumer protection that would keep Green Tags legitimate and
credible, regardless of who was doing the buying and selling. With key industry stakeholders and
organizations, Rob helped design standards for Green Tags that have allowed the market to flourish.
Green Tag sales increased nearly 1,000 percent from 2001 through 2003.
Rob stands out as a visionary, a great communicator for the industry, and a bridge builder without
peer.
GR1EN, POWER
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G reen Power Pioneer
Honorable Mention: Alan Apt and Jim Welch (joint nomination)
The Colorado town of Fort Collins was the first in the state (1998) and
the second in the US to implement a green power purchase program for
wind energy. In 2003, Fort Collins raised the bar again for renewable
energy, and implemented a ground breaking electric supply that calls for
the city to acquire 15% of their electricity from renewable sources by
the year 2017. Though many community members contributed to these
programs, two significantly stand out for their tireless contribution of
effort and expertise. Alan Apt, former city councilman, and Jim Welch,
former chairman of the Fort Collins Electric Board, provided much of
the leadership, energy, and vision for both of these innovative and
ground breaking programs.
Using their extensive connections in the community, in 1994 Jim and
Alan began to lead the community through the consensus building process to construct Colorado's
first wind farm. In 2001, faced with their utility considering an investment in a coal plant, they
brought community leaders to the table to discuss alternatives. Out of these meetings an energy
supply policy was hatched and the coal plant forestalled. In 2004 alone, 30,000 megawatt-hours of
wind energy will be purchased by Ft. Collins to achieve the initial 2% renewable contribution
mandated by the policy.
Jim and Alan proved that two dedicated citizens could make an enormous difference in clean
energy policies resulting in millions of dollars of renewable energy purchases and investments.
They demonstrated that even communities like Fort Collins with very low electricity rates could
develop a viable renewable energy future despite the apparent lack of economic drivers and the
availability of cheap coal fired electricity. They tapped into community concern for climate change
and air pollution, and helped redirect energy dollars away from traditional fossil fuel investments
toward more locally produced clean power.
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2003 Green Power Leadership Award Winners
Green Power Purchaser Awards
On-Site Generation Green Power Pimhasin j
BMW Austin Grill
City of San Diego City of Moab
Domaine Carneros Clif Bar
Fala Direct Marketing Kinko's
Hayward Lumber State of New Jersey—NJCESP
Loyola Marymount University Tower Companies
Solano County White Wave
Toyota Motors Sales, USA, Inc.
Partner of the Year
City of Portland
Dyess Air Force Base
Johnson & Johnson
University of Pennsylvania
Green Power Supplier and Market Builder Awards
Green Power Beacon Award Green Power Pilot Award
Green Mountain Energy Company Sarah Wright, Utah Clean Energy Alliance
Austin Energy Think Energy
Green Power Icarus Award Green Power Pioneer Award
TVA, Green Power Switch Program Michael Freeman, Exelon
Rachel Shimshak, Renewable Northwest Project
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GREEN POWER
Awards
r> & Recycled/Recyclable
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