U.S. Environmental Protection Agency • U.S. Department of Energy • Center for Resource Solutions
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Awards
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2005 Green Power Leadership Awards
The 2005 Green Power Leadership Awards are hosted by the United States Environmental
Protection Agency (EPA), the United States Department of Energy (DOE), and the Center for
Resource Solutions (CRS). EPA and DOE will recognize leading green power suppliers and green
power purchasers. CRS will recognize leading organizations and individuals building the market
for green power.
The Green Power Leadership Awards for purchasers is a recognition program of the Green Power
Partnership, a voluntary program working to reduce the environmental impact of electricity
generation by fostering development of the green power market. The Partnership provides
technical assistance and public recognition to organizations that commit to using green power for
a portion of their electricity needs. Partners in the program include Fortune 500 companies, states,
federal agencies, universities, and leading organizations around the country that have made a
commitment to green power.
For the 2005 green power supplier and purchaser awards, two panels of seven and eight judges,
respectively, reviewed more than 80 nominations through a national competitive review process.
Purchaser nominees were evaluated based upon the size and characteristics of their green power
commitment, ingenuity used to overcome barriers, internal and external communication efforts, and
overall renewable energy strategy. Purchaser recognition falls into three categories: On-site
generation, Green Power Purchasing, and Partner of the Year. Supplier nominees were evaluated on
criteria including technologies utilized, total sales, evidence of annual audit to verify procurement
and sales, amount of green power supplied, and number of customers served. The three categories
of supplier nominees are New Green Power Program, Renewable Energy Technology Supplier, and
Green Power Program of the Year.
The Market Development Awards recognize companies, organizations, and individual renewable
energy leaders that are building the market for green power. A Selection Committee of twelve
judges reviewed over 40 nominations in the three categories of Market Development Awards:
Green Power Beacon, for innovative marketing; Green Power Pilot, for cutting-edge outreach, and
Green Power Pioneer, for continuous individual achievement.
Awards
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We gratefully thank the individuals who devoted time to reading, evaluating, and discussing the
nominations. The 2005 evaluation panels for green power purchaser and supplier awards included
the following: Jerry Kotas, David McAndrew, and Linda Silverman, U.S. DOE; Kurt Johnson, Matt
Clouse, and Elaine Collison, U.S. EPA; Lori Bird and Blair Swezey, National Renewable Energy
Laboratory; Terry Peterson, EPRI consultant; Adam Capage and Barry Friedman, E Source Green
Energy Service; and Ed Holt, Ed Holt & Associates. The 2005 Selection Committee for Market
Development Awards included: Randy Manion, Western Area Power Administration; Susan
Herbert, TerraChoice; Barry Friedman, E Source Green Energy Service; Susan Innis, Western
Resource Advocates; Diane Zipper and Natalie Mclntire, Renewable Northwest Project; Kevin
Eber, National Renewable Energy Laboratory; Ed Holt, Ed Holt & Associates; Keri Bolding, Center
for Resource Solutions; Marcus Schneider, The Energy Foundation; Holly Welles, Pacific Gas and
Electric; and Martha Broad, Massachusetts Technology Collaborative.
We gratefully thank those who donated their time and resources toward the development of the
2005 Awards ceremony: Jack Jenkins of the U.S. DOE Central Regional Office for putting the
pictures into video format; Pete Simon, by day of the U.S. DOE Golden Field Office and by night
providing the voice over for the ceremony video; and SunPower for donating the use of their
production studio.
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Kathleen Hogan
Director, Climate Protection Partnerships Division
U.S. Environmental Protection Agency
Kathleen Hogan is the Director of the Climate Protection Partnerships Division of the U.S. Environ-
mental Protection Agency. There she manages many of the Agency's industry partnership programs
designed to reduce greenhouse gas emissions while saving businesses and consumers money,
including the ENERGY STAR Program.
Recognizing the environmental benefits to be gained from government-industry partnerships,
Kathleen has helped the ENERGY STAR program grow from a partnership with product manufac-
turers to one with major retailers, utilities and states. She has helped make the ENERGY STAR
available for products in more than 40 categories and bring national recognition of the ENERGY
STAR to more than 60 percent of the public, as well as help bring the benefits of energy efficiency
to schools, hospitals and commercial buildings.
Prior to this, she managed partnership programs designed to reduce emissions of the more potent
greenhouse gases. She developed and managed programs with the U.S. natural gas industry and the
U.S. primary aluminum industry as well as a joint effort with the Russian natural gas industry.
Hogan has been with the EPA for 15 years. Prior to EPA, she worked in consulting and for a water
resources planning commission for the Potomac River. She received her doctorate in systems
analysis and environmental engineering from the Johns Hopkins University and a Bachelor of
Science in Chemistry from Bucknell University.
Awards
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Mark Ginsberg
Member, EERE Board of Directors
U.S. Department of Energy
Mr. Mark Ginsberg was appointed by the Assistant Secretary for Energy Efficiency and Renewable
Energy (EERE) to serve on a newly created EERE Board of Directors, effective July 1, 2002. In that
capacity, Mr. Ginsberg and the Board direct EERE policy, strategies and budgets and serve as
Ambassadors for EERE.
Mark Ginsberg served as Deputy Assistant Secretary for the Office of Building Technology, State
and Community Programs (BTS) from July 1997 to July 2002. In that position, Mr. Ginsberg
oversaw a comprehensive set of programs to make buildings, equipment and appliances more
energy efficient; support state, community and low income energy programs; and pave the way for
a healthy and prosperous future through high efficiency research and development, building codes
and appliance standards.
From December 1991 until July 1997, Mark directed the Federal Energy Management Program
and, prior to joining DOE in 1991, he served as Director of the Arizona Energy Office.
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Dr. Jan Hamrin
President
Center for Resource Solutions
Dr. Jan Hamrin is the President of the Center for Resource Solutions (CRS), a non-profit corporation
located at the Presidio in San Francisco, California. CRS designs and operates national and interna-
tional programs that support the increased supply and use of renewable energy resources and is
dedicated to fostering international leadership in sustainability by building the human capacity to
meet environmental, economic, and cultural needs. Dr. Hamrin has served as advisor to the G-8
Renewable Energy Task Force as well as to numerous legislatures and regulatory commissions both in
the U.S. and internationally. She co-authored three books for the National Association of Regulatory
Utility Commissioners (NARUC): Regulator's Handbook on Tractable Renewable Certificates, 2003;
Affected with the Public Interest: Electric Industry Restructuring in an Era of Competition, 1994; and
Investing in the Future: A Regulator's Guide to Renewables, 1993. In 1981, Dr. Hamrin founded and
served nine years as Executive Director of the Independent Energy Producers' Association (IEP) in
California and played a key role in the implementation of the Public Utilities Regulatory Policies Act
(PURPA) in California and elsewhere. Dr. Hamrin received her Ph.D. in Ecology, with emphasis on
public policy evaluation of environmental and energy programs, from the University of California,
Davis. She also holds Masters degrees in Public Administration and Consumer Science from U.C.
Davis as well as a Bachelor of Science from the University of New Mexico.
Awards
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Karl R. Rtibago
Group Director, Clean and Renewable Energy
Houston Advanced Research Center
Karl R. Rabago is the clean and renewable energy group director with the Houston Advanced
Research Center. He joined HARC in December of 2003 and is responsible for maintaining and
enhancing HARC's energy programs, including the Center for Fuel Center Research and Applications.
Rabago has broad experience in business, government and non-governmental environmental organi-
zations. As sustainability alliances leader for Cargill Dow, he oversaw business relationships and
practices supporting the company's sustainability mission in all its business activities. He has suc-
cessfully established a consulting business in sustainability issues as managing director at the Rocky
Mountain Institute, overseen national research and development programs in clean energy tech-
nologies as a deputy assistant secretary at the US Department of Energy, reformed regulation of
electric utilities as a commissioner for the Public Utility Commission of Texas, and successfully
championed common sense approaches to improvement and preservation of the environment
energy program director with the Environmental Defense Fund. He serves in the non-profit
community as a member of the board of the internationally recognized Center for Resource
Solutions, where he also chairs the national Green Power Board. Rabago serves on the board of the
Jicarilla Apache Nation Utility Authority, a novel organization dedicated to building capacity for
tribal self-determination in New Mexico, USA.
Karl is an attorney with a bachelor's degree in business from Texas A&M University and a Juris
Doctorate with Honors from the University of Texas School of Law. In addition, he holds post-
doctorate Master of Laws degrees in Military law and Environmental law. He served as an officer in
the United States Army from 1977-1990, is a graduate of the US Army Airborne and Ranger
schools, and has served as an Armored Cavalry officer, military criminal attorney and Assistant
Professor of Law at the U.S. Military Academy at West Point.
Married with three grown children and a beautiful granddaughter, Karl and his wife Pam live in
The Woodlands, Texas.
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About the Awards
Green Power Purchaser Awards
The EPA and DOE Purchaser Awards honor U.S. organizations that have helped build a market for
green power by making significant purchases of renewable energy. Award winners were selected
based upon criteria including the quantity and type of renewable energy purchased, the impact of
their green power purchases, the extent to which their actions have helped to establish a precedent
that may catalyze similar actions by others, and the extent to which they demonstrated innovative
purchasing strategies.
Green Power Supplier Awards
The EPA and DOE Supplier Awards recognize U.S. suppliers of green power based on qualitative
and quantitative criteria including their use of innovative programs, number of customers served,
benefits offered to customers, and total sales. To be eligible, these products and programs must
serve voluntary green power markets.
Market Development Awards
The Center for Resource Solutions' Awards recognize efforts to build the green power marketplace,
innovative marketing materials and themes used by green power suppliers, cutting-edge outreach
efforts by an individual or organization to boost interest in green power, and outstanding contribu-
tions and continuous individual achievement in support of renewable energy.
Green Power Leadership Club
The Green Power Leadership Club honors Partners in EPA's Green Power Partnership program
that have made an exemplary green power purchase. Club members have made a green power
purchase which exceeds minimum Green Power Partnership purchase requirements by at least a
factor of four. Eligibility for the Club is determined on an annual basis.
Awards
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2005 Green Power Leadership Award Winners
Green Power Purchaser Awards
On-Site Generation
Aspen Skiing Company
City of Fresno, California, CA General Services Department
City of Vallejo, California
County of Alameda, California
FedEx Express - Oakland Hub Facility
St. Francis Winery & Vineyards
University of Minnesota, Morris
Green Power Purchasing
Atlantic Golf, a Division of the Brick Companies
Dagoba Organic Chocolate
Green Mountain Coffee Roasters
Harvard University
Hyatt Regency Dallas & Hyatt Regency DFW
Mohawk Fine Papers, Inc.
Safeway Inc.
Starbucks Coffee
Western Washington University
Whole Foods Market - Rocky Mountain Region
The World Bank Group
Green Power Partner of the Year
HSBC North America
Johnson & Johnson
U.S. Air Force
WhiteWave Foods Company
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2005 Green Power Leadership Award Winners
Green Power Supplier Awards
New Green Power Program or Product
Florida Power and Light's Sunshine Energy® Program
PECO and Community Energy for PECO WIND
Renewable Energy Technology Supplier
3 Phases Energy
Enel North America, Inc.
Program of the Year - Honorable Mention
PacifiCorp Blue Sky Program
Sacramento Municipal Utility District
Program of the Year
Austin Energy's GreenChoice® Program
Market Development Awards
Green Power Beacon Award
3 Phases Energy
Gainesville Regional Utilities
Green Power Pilot Award
Sacramento Municipal Utility District
Green Power Pioneer Award
Blair Swezey, National Renewable Energy Laboratory
Awards
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2005 Members of the Green Power Leadership Club
(as of 9/3/2005)
823 Congress Ltd
Academy of Oriental Medicine
Advanced Micro Devices / Austin,
TX Facilities
Alien Scooters
All Year Heating & Cooling
Alterra Coffee Roasters
Amazonia Aquariums
American Council for Renewable
Energy
American Honda Motor Co. /
Gresham, OR Facilities
American Lung Association / Austin,
TX
American Lung Association of Maine
American Wind Energy Association
American Youth Works
Amicus Design & Build LLC
Atlantic Golf at Queenstown Harbor
Audio Systems
Audubon Society of Portland
Aurum Sustainability
Austin (TX) Independent School
District
Austin Autohaus
Austin Computing Solutions
Austin Eye Clinic
Austin Grill
Austin Outdoor Gear & Guidance
Austin Quantity Photo
Austin Studios
Austin Veterinary Hospital
BAE SYSTEMS / Austin, TX
Bainbridge Graduate Institute
Balcones Frame Supply
Barley + Pfeiffer Architects
Batdorf & Bronson Coffee Roasters
Bates Investigations
Beautyland Beauty Supply
Benedictine Convent of Perpetual
Adoration
Ben's Workshop
Bentley Prince Street
Biker Zone LLC
Blake's Auto Body of Rohnert Park,
CA
BMW Manufacturing Co. / Greer,
SC Facilities
Bomber's Burrito Bar
Bonny Marlin
Boulder Associates / Boulder, CO
Office
Boulder Associates / Sacramento,
CA Office
BP / Austin, TX
Buck Hill Ski Area
Butler Floors
Cafe in the Square
Capitol Aggregates
Caryl Dalton, PhD
Cascadia Region Green Building
Council
Certified Realty Services Consulting
Chautauqua Natural Foods
Chez Zee American Bistro
Chipotle / Austin, TX
Choban & Associates
Choice Organic Teas
City of Boulder, CO / Boulder
Recreation Center
City of Boulder, CO / Municipal
Building
City of Fresno, CA / General Services
Department
City of Portland, OR
City of San Diego, CA
City of Santa Barbara, CA / El Estero
WWTP
City of Santa Monica, CA
City of Takoma Park, MD
Clif Bar
Climate Solutions / Olympia &
Seattle Offices
Club de Ville
Cole Sport
College Houses
College of the Atlantic
Collision Correction, Inc.
Connecticut College
Convict Hill Floorcovering
Counter Production, LLC
Creekside Whole Health Center
Crone Apartments
Croton-on-Hudson, NY
Crystal Works
Dagoba Organic Chocolate
David Poole, PhD
Debra Lynn Dadd Communications
Domaine Carneros Winery
Dr. Emilio Torres
Dr. Fred Raschke
Dr. James Maynard
Dr. Thomas Keller
Dragon's Lair
Drs. Rolland & Juli Fellows
Dusty Dogs
Dynamic Reprographics
Earth Island
Earth Policy Institute
East Bay Municipal Utility
District/Main WWT Plant
East West Partners / Wild Goose
Restaurant
Eastern University
Ebenezer Baptist Church
EcoFish, Inc.
Ecology Action of Santa Cruz
Ecoprint
Ed Holt & Associates
Edward Jones Investments /
Billy Johnson
Edward Jones Investments /
David Nguyen
Edward Jones Investments /
Kevin Rainosek
Edward Jones Investments /
Larry Najvar
Edward Jones Investments /
Neil Walters
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2005 Members of the Green Power Leadership Club
>s of 9/3/2005)
Edward Jones Investments /
Roy Longoria
Edward Jones Investments /
Roy Springer
Edward Jones Investments /
Susan Combs
ELFON
Emerson College
Emerson Process Management /
Systems Division
Emmis Austin Radio
Encore Ceramics, Inc.
Energy Trust of Oregon
Environmental Resources Trust
ERG
etown
Express Alterations by Ace Custom
Tailors
Fabrics & Frames
Family Eye Clinic
Far West Optical
Farmington Office Associates
FedEx Kinko's
Fetzer Vineyards
Fire Island Hot Glass Studio
First English Lutheran Church
First Evangelical Free Church
Foundation Communities
Four Seasons Dry Cleaners
FPC Services
Friends Meeting House
Friends of Trees
Frog's Leap Winery
Galactic Pizza
Garbo a Salon
GE Consumer Finance - Corporate
Payment Services
General Erectors
Genzyme Corporation / Genzyme
Center
Global Energy Concepts
Good Flow Honey & Juice
Company
Grand Targhee Resort
Green Mountain Coffee Roasters
GTI Coatings, Inc.
Guerrero-McDonald & Associates
Habitat Suites Hotel
Hall Chiropractic
Hamilton College /
Skenandoa House
Hangers Cleaners
Harrison House B&B
Hayward Lumber
Healing Acupuncture Center
Holistic Healing Center
HSBC North America
Husky Injection Molding
Systems/Buffalo Center
IBEW Local 332
IBM / Austin, TX
ICData Solutions LLC
ICF Consulting
Independent Order of Oddfellows
Inglis & Reynolds
Inter-Cooperative Council /
University of Texas
Interface Flooring Systems
Iowa Energy Center
Jans Mountain Outfitters
Johnson & Johnson
Jones Consulting Inc.
Judy L. Kelly PC/Wellness Plus
KEMA Inc.
L. M. Holder, FAIA
La Casa Apartments
Land Title Guarantee Company
Lauterstein Conway School of
Massage
Lazy Oak B&B
Lone Star Cycle
Los Angeles World Airports
Lunar Design / Palo Alto Facility
Lundberg Family Farms
Maaco/Fort Worth/Hulen St.
Maine Energy Investment
Corporation
Massachusetts Audubon Society
Maximum FX Spa & Salon
MDS Advertising
Melaver, Inc.
Meridian Energy Systems
Meyer Associates
Midtown Grooming
Missouri Dept of Natural Resources /
Headquarters
Mohawk Fine Papers, Inc.
MOM's - My Organic Market
Mount Eden Vineyards
Napolis Pizza/Crandall TX
National Church Residences
National Wildlife Federation / Austin,
TX Office
Natsource
Nature's Way Day Spa & Salon
New Belgium
New Leaf Paper
New Seasons Market
New York City EDC / Bush &
Brooklyn Army Terminals
New York State Municipal Wind
Buyers Group
Nike / World Headquarters
Norm Thompson Outfitters
NRG Systems, Inc.
Oracle Corporation / Austin Facility
Orion Construction Group LLC
Outward Bound West/Moab Offices
and Warehouse
P2 Consulting, Inc.
PC Guru
Peninsula Conservation Center
Philadelphia Eagles
Piccadilly Pets
Quizno's / Farmers Branch
Rapid Color
Ray Tonjes Builders
REAL-COMP
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2005 Members of the Green Power Leadership Club
(as of 9/3/2005)
Rebekah Baines Johnson Center
ReCellular
Reconstructionist Synagogue of the
North Shore
Recycline
Redjellyfish
Renewable Energy Systems /
Austin, TX
Renewable Generation
Renewable Northwest Project
Ridge Vineyards
Rivanna Natural Design
Riveredge Nature Center
Riverside Dental Clinic
Robnett's Hardware
Rochester City School District
Rodney Strong Vineyards
Roos Instruments, Inc.
Round Rock (TX) Independent
School District
Ruta Maya International Headquar-
ters
Rydman Record Retrieval
Scanlan Buckle & Young
Schlitz Audubon Nature Center
Scrapbooks in Bloom
Sewerage Commission/ Oroville, CA
Region
Shoal Creek Saloon
Shoehorn Design
Sisters & Brothers, Inc.
SMWM
Solar Data Centers, Inc.
Solar Electric Power Association
Solar Powered Host
Sounds True
Spirit Lake Community Schools
St. Francis Winery
St. Martin's Evangelical Lutheran
Church
St. Olaf College
Staples
State of Utah / Energy Office
Sub House
Sue Fairbanks, LCSW
Summerwood Homeowners
Association
Sun & Earth
Syracuse University
TateAustin Public Relations
Tazo Tea
Technology Transition Corporation
TerraClean
Texas Highway Patrol Museum
Texas Solar Power Company
Texas Wesley United Methodist
Campus Ministry
The Beck Group / Austin, TX
The Brick Companies / Renaissance
Center
The Cellar
The Clean Energy Partnership
The Driskill Hotel
The Synergy Company of Utah
The Tower Companies
The Toy Factory
The World Bank
Things Celtic
Think Energy
Thompson Strategy Consulting
Thorpe Foundation
Tokyo Electron / Austin, TX Facilities
Tom Gohring's School of Tai Chi
Town of Caroline, NY
Town of Shelter Island, NY
Traditional Medicinals
U.S. Army / Fort Carson
U.S. Dept. of Energy / Chicago
Regional Office
U.S. Dept. of Energy / Headquarters
U.S. Dept. of Energy / Pacific
Northwest Natl Lab
U.S. Dept. of Energy/NREL/Denver
& Golden Off
U.S. Environmental Protection
Agency
U.S. General Services Administration /
Region 2
U.S. General Services Administration /
Region 9
U.S. Mint / Philadelphia
U.S. NFS / John Day Fossil Beds
U.S. NFS / Lewis & Clark National
Historic Park
Uchi Restaurant
Uinta Brewing Company
Union of Concerned Scientists
University of Colorado at Boulder /
Student Center
University of Maine / Orono Campus
University of Minnesota, Morris
University of Pennsylvania
University of Utah
Urban Ecology Center
Urgent Care Plus
Utah National Guard / Camp
Williams
Vandewalle & Associates
Vertex Technology Management
Village of Tivoli, NY
Weil Capital Management
Western Washington University
Wheatsville Food Co-op
White Mountain Foods
WhiteWave Foods
Whole Foods Market
Wild Oats Markets/UT Locations
Xanterra Parks & Resorts / Crater
Lake Lodges
Xtracycle
Yorkshire Development
Zackin Publications
Zilker Skyline Homeowners
Association
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On-Site Generation
Aspen Skiing Company
As the first ski resort to purchase wind power in 1997, ..
Aspen has advocated renewable energy and environmental A w P t N 00 W ll 0 W III A w w
protection for many years. In addition to their annual ^}
purchase of 1,200 MWh of wind power, Aspen has
constructed a 115-kilowatt microhydro plant, meeting a combined total representing 5 percent of
their electricity usage. Aspen is also the first and only ski industry member of the Chicago Climate
Exchange and hopes to achieve a 10 percent reduction in annual carbon dioxide emissions by 2010
based on a 1999 baseline.
The Australian ski industry recently asked Aspen to share their ideas on climate change and
renewable energy, demonstrating the contagiousness and transferability that help make Aspen's
work so important. In 2004, another local ski resort increased their own wind power purchase to
3 percent of their total electricity use, citing Aspen as a clear leader. Aspen Skiing Company's
enthusiastic support for green power continues to create a model for environmental responsibility
in the ski industry.
City of Fresno, California
Reduction of air pollution is a top priority for the City of Fresno, City Of
and renewable energy is a key component of their strategy to
improve local air quality. After evaluating many renewable energy
options, the City chose to install one of the largest municipal
solar projects in the nation. Covering 62,500 square feet of parking canopy roof at Fresno's 14-acre
Municipal Service Center campus and numerous bus shelters, the solar electric system has a peak
capacity of 668 kilowatts.
Fresno views its solar generation system as a way of reducing energy demand from the utility grid,
lowering operating costs and improving air quality. The City of Fresno has shown commendable
leadership by demonstrating the many advantages of renewable energy.
-o
Awards
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On-Site Generation
City of Vallejo, California
When the State of California announced its goal of deploying enough renewable
energy to meet 17 percent of its energy needs by 2006, the City of Vallejo began
looking for ways to help meet the challenge while saving money on their energy
purchases and improving the local environment. In March 2002, Vallejo
undertook an aggressive solar electric generation program to supplement their
electricity usage, installing four PV systems at city-owned facilities. Collectively,
the installations are rated at 619 kilowatts and include multiple rooftop and
ground-mounted systems.
The City held dedication ceremonies for each new installation and distributed fact sheets and case
studies providing details about Vallejo's new solar systems. The City of Vallejo also held seminars
and tours of the rooftop and ground-mounted PV systems for national and international visitors.
As the City continues to explore other energy alternatives—from solar and wind power to clean air
vehicles—Vallejo's leaders hope their new solar installations will inspire other cities to similarly
embrace renewable energy. The City of Vallejo's efforts exemplify municipal leadership in
responsible energy management.
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On-Site Generation
County of Alameda, California
By embracing clean, reliable solar photovoltaic technology, Alameda County is
leveraging one of California's most plentiful resources—abundant sunshine.
The County is now generating 6 percent of its electrical needs from on-site
solar power, significantly reducing their operating costs and helping the State
of California achieve its sustainability goals.
In 2002, the County received a Green Power Leadership Award for installing its first solar electric
system—a 1.2 megawatt (MW) system atop its Santa Rita Jail in Dublin, California. In 2005, Alameda
County doubled its solar energy capacity with seven newly-installed photovoltaic systems representing
over 1.1 MW of capacity, including five rooftop arrays on County-owned facilities and two
innovative, 250-kilowatt (kW) solar tracking carport systems. In addition to generating electricity, the
carports also provide shaded parking for 245 vehicles. Together these eight systems total 2.3 MW,
making Alameda County one of the nation's largest solar-powered local governments. The County
hosted an Earth Day dedication ceremony and press event for their new systems and has installed a
solar education kiosk in the lobby of its Administration Building to further promote solar technology
to the public. Alameda County's efforts reflect a continuing dedication to developing local, renewable
energy sources and raising public awareness of green power.
Awards
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On-Site Generation
Express
FedEx Express - Oakland Hub Facility
Earlier this year, FedEx Express implemented two major environmental
initiatives, beginning with the March announcement of a long-term
market commitment to hybrid-electric delivery trucks. In May, they
completed installation of one of the largest corporate-owned solar
electric systems in the country, covering 81,000 square feet of roof space
at the FedEx Express Oakland International Airport hub. The 904-kilowatt array is expected to
provide nearly 80 percent of the facility's peak energy load. In addition, the solar panels will help
shade the buildings, further reducing heating and cooling costs.
A dedication ceremony on August 9th received wide coverage from local and national media. In
addition to demonstrating solar power's business benefits, FedEx Express is contributing to the City
of Oakland's goal to add 5 MW of solar power to its energy mix by the end of 2005. This latest
green power effort illustrates FedEx's continued commitment to environmental stewardship.
St. Francis Winery & Vineyards
Located in Northern California's Sonoma Valley, St. Francis
Winery & Vineyards has a reputation as a leading environmen-
tally responsible maker of fine varietal wines. In 2004, the
company installed a 457-kilowatt, grid-connected photovoltaic
rooftop solar system that supplies 40 percent of its total power
usage. By harnessing clean, reliable solar power, the system not only lowers St. Francis Winery's
utility costs, but also helps protect the natural beauty of Sonoma County.
SONOMA VALLEY
STFRflNCIS
L^V WINERY & VINEYARDS \^_J
Saint Francis's Chief Financial Officer Robert Aldridge has made renewable energy presentations at
several conferences and has hosted numerous visits from other wineries, dignitaries and international
delegations to showcase the economic and environmental advantages of renewable energy. Most
recently, St. Francis joined the German Council General and the German Chamber of Commerce to
host a delegation from Germany focusing on viticulture and renewable energy. The group discussed
opportunities for similar solar power projects in the Rhineland-Palatinate, a region responsible for over
two-thirds of Germany's total wine production. St. Francis Winery & Vineyards' notable commitments
to renewable energy and the environment continue to lead and inspire the wine industry.
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On-Site Generation
MORRIS
University of Minnesota, Morris
In March 2005, the first large-scale wind turbine at an American UNIVERSITY OF MINNESOTA
public university began generating power. Located 1.5 miles east
of the University of Minnesota, Morris (UMM) campus near the
West Central Research and Outreach Center (WCROC), the
1.6 MW turbine provides approximately 50 percent of the
campus' electricity needs. Minnesota Governor Tim Pawlenty attended the dedication ceremony on
April 22, generating significant media coverage around the state. In addition to on-site generation,
the University also purchases wind energy from Otter Tail Power Company's Tailwinds Program to
power the UMM Student Center. Students helped enable the wind power purchase by participating
in an energy conservation program to reduce the campus' electricity, water and waste needs.
In 2006, UMM and the WCROC plan to construct a biomass gasification heating plant capable of
producing heat for 80 percent of the school's campus. In addition, UMM faculty are integrating
green energy research into the classroom and academic environment. These ongoing initiatives will
allow for research and advancement in the areas of biomass consumption and efficiency while
creating green power development models for rural communities. The University of Minnesota,
Morris has shown admirable leadership by installing on-site wind energy and educating their
academic and broader community about renewable energy.
-O
Awards
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Green Power Purchasing
Atlantic Golf, a Division of The Brick Companies
Located near Annapolis, Maryland, the headquarters of the Brick
Companies is 100 percent powered by renewable energy and boasts
the first living roof in Anne Arundel County. One of The Brick
Companies divisions, Atlantic Golf, leads the company in green
power purchasing.
Atlantic Golf has offset their energy use through renewable energy certificate purchases of over
600 MWh annually. This includes the electricity load for one of its 36-hole courses, Queenstown
Harbor, as well as other facilities. In September, Queenstown Harbor hosted a "Cool Golfer Family
Day" featuring live music, children's activities and Clif Bar's Biodiesel Tour. The event launched
Atlantic Golf's Cool Golfer program, which offers members the opportunity to "green" their
memberships by purchasing carbon dioxide offsets. All of the Cool Golfer Day proceeds were
dedicated to purchasing additional certificates to support the development of a new anaerobic
methane digester on the Schrack Family Dairy Farm in Pennsylvania. With each of its companies
located in the Chesapeake Bay watershed, The Brick Companies is proud to support a local
renewable energy project that will reduce greenhouse gases while lowering pollutant runoff into the
Bay. Atlantic Golf and The Brick Companies are demonstrating how businesses and communities
can work together to implement renewable energy programs that make a difference.
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Green Power Purchasing
Dagoba Organic Chocolate
Since its founding in 2001, Dagoba Organic Chocolate has
purchased renewable energy for 100 percent of its annual energy
use. Dagoba factors energy and resource use into all operational
decisions: they use only organic beans from environmentally
responsible farms, work directly with cacao producers to sustain rainforests and revive heirloom
species, print labels and materials on 100-percent recycled paper, and follow a comprehensive
recycling and conservation program.
Green power is central to Dagoba's brand messaging and is mentioned throughout company
materials. In addition to displaying green power logos on their sales materials, Web site and trade
show exhibits, Dagoba also informs their staff about opportunities to purchase renewable power at
home. The company also strives to work with suppliers who use renewable energy and employ
similarly sustainable operations. Dagoba plans to further their efforts by offsetting the environmen-
tal effects of company travel and third-party energy usage, and eventually by installing an on-site
generation system. Dagoba's success shows that sustainability can form the foundation for a strong
business, large or small, with particularly sweet rewards.
-------
Green Power Purchasing
GREEN
MOUNTAIN
COFFEE
ROASTERS
Green Mountain Coffee Roasters
In 1981, a small cafe in Waitsfield, Vermont, began serving fresh-
roasted coffee, forming the base of operations for what was to
become one of the nation's leading specialty coffee companies.
Known for their wide-ranging environmental commitments,
Green Mountain Coffee Roasters recently achieved their goal of
100-percent carbon neutral operations through renewable energy
purchases. In addition to addressing electricity usage, the company has also offset the environmen-
tal effects of fossil fuel use for roasting their product, delivery of products by company-owned
vehicles, heating their facilities, business travel and employee commuting. Their latest purchase of
renewable energy certificates will cover all fossil fuel use, totaling 226 percent of their electricity
load. Green Mountain's purchase will help build two new renewable energy facilities—a farm
methane project in Loganton, Pennsylvania that came online in 2005 and a wind project to be
completed in 2006.
Working with their renewable energy certificates supplier and Clean Air Cool Planet, the company
has developed plans to increase renewable energy awareness. Along with other socially responsible
companies, they recently placed a national magazine advertisement promoting action to slow global
warming. Green Mountain Coffee Roasters' actions continue to exhibit an extraordinary
commitment to renewable energy and environmental protection.
-------
Green Power Purchasing
Harvard University
In less than two years, Harvard University has become a leading green
power purchaser in the higher education sector. Eight of Harvard's
schools and departments are now purchasing renewable energy,
collectively accounting for nearly 22,000 MWh annually or 7 percent
of Harvard's total electricity usage.
Through the Harvard Green Campus Initiative, thousands of staff and
students have been encouraged to participate directly in saving energy to raise funds for purchasing
RECs. Many design teams for Harvard building projects have elected to purchase green power for
credit in the LEED certification process. In addition, both the Kennedy School of Government and
Faculty of Arts and Sciences students voted to increase school fees to offset the cost of purchasing
RECs, and Harvard Business School students secured funding to install a 37-kilowatt photovoltaic
array on their building. Other schools and departments purchasing green power include Harvard
School of Public Health, Harvard Medical School, Harvard Divinity School, Harvard Real Estate
Services and Radcliffe College.
Harvard's commitment goes beyond purchasing green power. Harvard's official campus-wide Sus-
tainability Principles, established by President Summers in August 2004, specifically address green
power and energy conservation. In March 2005, President Summers emphasized these principles by
establishing a new fund for the research and development of renewable energy options at the
University. In addition to their green power purchases and continuing commitment to renewable
energy development, Harvard University has shown remarkable resourcefulness by involving the
entire campus community in these wide-ranging efforts.
Awards
-------
Green Power Purchasing
REGENCY
DALLAS
A T
REUNION
Hyatt Regency Dallas & Hyatt Regency DFW
In June 2005, Hyatt Regency Dallas in downtown Dallas and Hyatt
Regency DFW at Dallas-Forth Worth International Airport entered
an agreement to purchase approximately 36,000 MWh annually of
100 percent new renewable energy. This purchase places the two
Hyatt hotels among the Top 20 green power purchasers in the country
and the top five in Texas.
As the largest national purchase of green power by a hotel, this
commitment represents a significant investment in renewable energy for
an industry that reaches thousands of potential clean energy consumers
and business purchasers. In addition to promoting energy and water con-
servation to guests, the two hotels will highlight renewable energy choices through in-room displays
and videos. A training program will enable hotel staff to further address the benefits of renewable
energy, while employees and guests will be encouraged to purchase green power in their own
communities. As an industry leader with a large audience, Hyatt's efforts in Dallas and DFW will
help promote renewable energy usage nationwide.
REGENCY
F
W
DALLAS/FORT WORTH AIRPORT
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Green Power Purchasing
Mohawk Fine Papers
Mohawk Fine Papers is the nation's largest manufacturer
of premium printing and imaging papers. The company &n ^J H XK. THT K.
strives to minimize its environmental footprint by taking M.DHAWK. FINE PAPERS
decisive actions to reduce or eliminate impacts beyond
their operations and by seeking suppliers who share their
environmental values.
In 2003, Mohawk became one of the first large-scale production facilities in the United States to
use wind-generated electricity for manufacturing 100-percent post-consumer waste recycled papers.
Mohawk has emerged as a national leader in the use of wind power for manufacturing. Since 2003,
Mohawk has increased their annual purchase of wind energy by more than 350 percent to run their
two mills in upstate New York and a newly purchased facility in Ohio. Their annual purchase of
45,000 MWh of RECs offsets 21 percent of the electricity used at Mohawk Fine Papers' two New
York mills (with plans to increase to 50 percent in January 2006) and 50 percent of the electricity
used at Mohawk's mill in Beckett, Ohio. Mohawk has demonstrated considerable green power
leadership in the manufacturing sector.
Awards
-------
Green Power Purchasing
SAFE WAY O.
Safeway Inc.
Safeway is one of the largest food and drug retailers in North
America, and their approach to business operations, stakeholder
interactions and the company's environmental commitments has
continued to gain recognition. Making a commendable first step
into green power, Safeway recently purchased enough RECs for all of their U.S. fuel stations, their
corporate and Northern California offices and all 15 of their grocery stores in San Francisco. This
sizable purchase of 78,000 MWh of wind power makes Safeway the first U.S. retailer to offset the
electricity usage of all their fueling stations. Additionally, Safeway's purchase of RECs for their
15 San Francisco grocery stores makes them the city's largest single purchaser of green power.
Safeway plans to further demonstrate environmental leadership by launching an aggressive
campaign to promote green power. Information about the company's green power commitment
will be prominently displayed on fuel pumps at 270 locations throughout 15 states and at every
company store in San Francisco. Additionally, an explanation of the purchase's environmental
benefits appears on Safeway's Web site, which generates a significant amount of traffic from its
online shopping service. Safeway has shown leadership in the retail and corporate worlds not only
through their sizable renewable energy purchase, but also through planned efforts to promote green
power to their customers.
-------
Green Power Purchasing
Starbucks Coffee
As one of the world's most recognized brands, Starbucks' actions rarely go
unnoticed. In April 2005, Starbucks announced the purchase of 24,000 MWh
of RECs from wind power, bringing the corporate power load covered by
renewable energy to 5 percent. The purchase will support approximately
9 MW of wind power capacity in California and Minnesota.
As part of their multi-faceted environmental sustainability strategy, Starbucks
believes it is important to communicate the Company's purchase to a broad audience. Internally,
Starbucks informed their nearly 100,000 partners (employees) via a three-part climate change series
in the Company's monthly newsletter. Externally, Starbucks publicized their green power purchase
through a press release that prompted successful media coverage. Starbucks also plans to highlight
renewable energy purchases in their upcoming Corporate Social Responsibility Annual Report,
which will reach more than 30,000 readers. In June, Starbucks participated in the United Nations'
World Environment Day in San Francisco, exemplifying their efforts to help create awareness
around climate change issues while promoting green power to mainstream audiences.
Awards
-------
Green Power Purchasing
Whole Foods Market - Rocky Mountain Region
Whole Foods Market, Rocky Mountain Region, has completed one of the
largest retail purchases of wind power in Colorado and New Mexico. For
the nine natural foods stores in the Rocky Mountain Region, Whole Foods
Market purchases nearly 25,000 MWh of RECs, offsetting 100 percent of
each location's electricity usage.
WHOLE
FOODS
^^^^^^^^^^^^^^)
Whole Foods Market informs their customers about green power through a variety of promotions,
including their Earth Month celebrations. In April 2004 and 2005, participating stores offered
customers a free month of wind power for their homes. To further highlight the promotion, stores
displayed banners and six foot wind turbines while store team members wore windmill hats and
buttons. Whole Foods Market further promoted wind power to the general public through full-
color advertisements in local newspapers and at many Colorado events. By pioneering wind power
training at store meetings, inviting industry speakers to their stores, providing wind power talking
points to employees, offering discounts to encourage customer and team member participation, and
planning customer education classes, Whole Foods Market has demonstrated exemplary leadership
and commitment to promoting green power.
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Green Power Purchasing
The World Bank Group
In 2004, the World Bank Group made an impressive commitment to renewable
energy by increasing their green power purchase from 12 percent to 100 percent
of annual electricity use at their Washington, D.C. headquarters. The Bank's
101,700 MWh purchase of RECs was the second-largest in the United States in
the past year, positioning the World Bank Group as the nation's fourth largest
purchaser as of Fall 2005.
Renewable energy purchasing represents just one part of the World Bank's overall Greening
Program—an effort to reduce the Bank's environmental footprint in areas such as procurement,
energy and waste management, and staff commuting. The World Bank Group has also made an
international commitment to increase support for renewable energy and energy efficiency by
20 percent annually for the next five years in development projects worldwide. This REC purchase
demonstrates that the World Bank Group, one of the world's largest development institutions with
more than 178 member countries, is truly committed to "walking the talk" by becoming a leading
purchaser and advocate for renewable energy.
Awards
-------
Green Power Purchasing
WASHINGTON UNIVERSITV
Western Washington University
Located in Bellingham, Washington, Western Washington
University's 215-acre campus is home to approximately
12,500 students. Their recent green power purchase
represents one of the largest renewable energy commitments
made by a university. The Students for Renewable Energy campus group introduced the idea of
purchasing green power in 2003. In spring 2004, the renewable energy purchase was supported by
85 percent of students participating in a campus-wide vote, and the measure received final approval
from the Board of Trustees in 2005.
Western Washington University will purchase approximately 35,000 MWh of RECs annually from
their provider, making the University the utility's largest single green power purchaser to date.
Positioned among other national leaders in green power purchasing, Western has used numerous
methods to promote their commitment to alumni and the greater community, including press
releases and Web site articles. With an admirable display of student initiative and community
cooperation, Western Washington University's demonstrated vision in purchasing green power has
set an outstanding example for other institutions of higher education to follow.
-------
Green Power Partner of the Year
HSBC North America
HSBC North America is one of the top 10 financial services T Tf1T~\ X"^
companies in the United States. In December 2004, HSBC "| ^^ ij\^^
became the first major bank to set a goal of becoming carbon
neutral by the end of 2006. To reach this aggressive goal, HSBC has undertaken a number of envi-
ronmental initiatives, including energy conservation programs and investments in carbon credit
projects. A major component of this environmental initiative is HSBC's 68,000 MWh purchase of
RECs, the fourth largest U.S. corporate purchase of green power to date. "HSBC is helping to
build a sustainable planet and a sustainable economy," said HSBC Bank USA President and CEO
Martin Glynn. "We want to be the first bank in the world to have zero greenhouse gas emissions,
and a cornerstone of this effort is powering our branches and offices with 30 percent clean,
natural wind power."
HSBC communicates their dedication to environmental protection and sustainable development to
their customers on an environmental wall in all their new branches. Displaying images of HSBC's
environmental projects globally, the wall also includes information on the wind power facilities
supported by their commitment. Internally, HSBC's intranet educates employees about renewable
energy issues, with firm support from executive management. Within the HSBC culture, sustainabil-
ity and stewardship are not just seen as good steps for the environment, but are central to the
company's business operations and elemental to HSBC's success worldwide. HSBC's green power
purchase and communications efforts provide a great example of environmental leadership for the
financial services industry.
-------
Green Power Partner of the Year
Johnson & Johnson
Johnson & Johnson is the only green power purchaser to
earn a Green Power Leadership Award for three consecutive
years. This year, Johnson & Johnson bolstered their environ-
mental stewardship efforts by again significantly expanding
their renewable energy commitment. Within the past year, Johnson & Johnson has more than
doubled their 2003 procurement of 102,000 MWh of RECs with an additional purchase to bring
total renewable energy procurement of REC's, green energy purchases and on-site solar projects to
214,000 MWh annually. This makes Johnson & Johnson the largest corporate renewable energy
purchaser in the United States. In addition to their REC purchases, the company also generates a
significant amount of their own renewable energy through a variety of on-site projects, with more
scheduled for completion by the end of 2005.
Johnson & Johnson is an active member of many groups dedicated to promoting environmental
protection and addressing global climate change, including the Environmental Protection Agency's
Climate Leaders program, the World Resource Institute's Green Power Market Development Group
and the World Wildlife Fund's Climate Savers. The entire company has committed to reducing their
carbon dioxide emissions to 7 percent below 1990 levels by 2010, in absolute terms, and believes
green power will play a major role in achieving that target.
Johnson & Johnson's decentralized management structure comprises over 200 independent
operating companies. In each case, there is an aggressive energy champion at the facility and
corporate level. By highlighting benefits like carbon dioxide reductions, management helps build and
communicate the case for renewable energy projects. Each facility determines how best to capitalize
on their local energy resources, yielding projects ranging from a landfill gas combined heat and
power project in California to the installation of photovoltaic cells in New Jersey. With a sincere
dedication to renewable energy purchasing and an exemplary model for implementing projects across
divisions, Johnson & Johnson continues to set the pace for corporate green power procurement.
-------
Green Power Partner of the Year
U.S. Air Force
What started as efforts at individual bases has become a nationwide
commitment, and this year the U.S. Air Force will continue in their role as
the nation's leading purchaser of renewable energy. During fiscal year 2004,
ten Air Force bases collectively purchased over 320 gigawatt hours (GWh) ^0^
of RECs, accounting for 41 percent of all green power purchased by the
federal government. U.S. AIR FORCE
In early 2005, the Air Force completed a Renewable Energy Study commissioned by Congress with
the recommendation to increase use of renewable energy while increasing commercial development
of new renewable power. The Air Force is turning recommendations into reality through power
purchasing initiatives that include a variety of landfill gas, wind and solar power opportunities.
These purchasing initiatives are complemented by a number of on-site projects, including a wind
farm and photovoltaic system at Ascension Island, biomass power generation at Hill Air Force Base
in Utah and a wind power project recently completed at F.E. Warren Air Force Base in Wyoming.
Additional solar power projects are currently in development for Los Angeles Air Force Station and
March Air Reserve Base in California.
Air Force energy leaders are promoting their efforts and encouraging others to embrace renewable
energy's benefits by participating in numerous industry and federal workshops. The staff of Fairchild
Air Force Base in Washington State promoted their purchase of 100 percent renewable energy with
presentations at Seattle's 2004 "Meeting Federal Renewable Energy Goals" conference. Air Force
representatives also provided a briefing on Federal renewable energy goals and purchases at the 2004
Alaska Federal Renewable Energy Forum and led the Renewable Energy track at Energy 2005.
The U.S. Air Force's combined commitments to renewable energy purchasing and on-site project
implementation continue to provide an outstanding example of federal green power leadership.
-o
Awards
-------
Green Power Partner of the Year
FOODS
White Wave Foods Company
Since 2003, White Wave has purchased enough green power to offset
the environmental effects of 100 percent of the energy used in the
production of their Silk® soy products. In 2004, White Wave's parent »
company, Dean Foods, acquired Horizon Organic®, a leading national \
producer of organic dairy products. Dean Foods consolidated the Silk
and Horizon Organic brands under a new division called White Wave
Foods Company. In 2005, demonstrating the company's continuing commitment to sustainable
business practices, White Wave Foods Company dramatically expanded their green power purchase
to encompass the energy used by the Horizon Organic operations as well. White Wave Foods
Company now purchases 49,500 MWh of certified renewable energy certificates, more than
doubling the company's 2004 purchase.
Not wholly satisfied with simply greening their own operations, Silk has continued to dedicate
substantial space on much of their packaging—including more than 150 million Silk Soymilk
cartons and 14 million Silk Cultured Soy Yogurt containers—to promote wind power to their
customers. White Wave Foods Company and the Silk brand also promote the company's green
power commitment on their Web sites. Both home pages include a flash-animated image of a wind
turbine and links to a page promoting the company's wind power commitment and the benefits of
renewable energy. Through both their wind power purchase and customer promotions, White Wave
Foods Company continues to display their industry-leading commitment to renewable energy and
the environment.
-------
New Green Power Program or Product
FPL's Sunshine Energy® Program
Florida Power & Light (FPL) voluntarily developed and launched the
Sunshine Energy® program in February 2004 in response to their customers'
desire to support environmentally-friendly electricity generation. Customer
support for the program has been extremely strong, with more than 22,000
customers voluntarily enrolling in the first 18 months, making Sunshine
Energy one of the fastest growing green power programs in the nation.
As the largest green power program in the southeast, Sunshine Energy has continued to educate
customers on how they can help preserve the environment for future generations by reaching out
via direct mailings, bill inserts, telemarketing and direct sales. FPL has also partnered with local
sports teams, the Miami Dolphins and the Miami Heat, to further promote the program and its
environmental benefits. FPL is committed to energy efficiency and cleaner technologies. Sunshine
Energy allows customers to voluntarily support electricity from cleaner, renewable sources including
bioenergy, wind and small amounts of solar. For every 10,000 customers who sign up for Sunshine
Energy, an additional 150 kilowatts of solar will be built in Florida. New solar arrays being built
this year will be among the largest solar energy producers in Florida. The Sunshine Energy program
has been a successful avenue in which customers can voluntarily support electricity from cleaner,
renewable sources and make the construction of new solar projects in Florida a reality.
Awards
-------
New Green Power Program or Product
PECO and Community Energy for PECO WIND
Together, PECO and Community Energy are making
a difference in Pennsylvania. Available to residential
and business customers in the five-county Philadelphia
area, PECO WIND is the first wind energy product
offered by a utility in Pennsylvania. The wind power
is supplied by Community Energy from the Waymart
Wind Energy Center near the Pocono Mountains in
Pennsylvania.
PECO WIND IS SUPPLIED BY
COMMUNITY
^*. ENERGY
PECO.
An Exelon Company
Launched in May 2004, PECO WIND achieved first-
year program sales totaling 38,100 MWh of green power to 12,400 residential, commercial and
institutional customers in the PECO service territory. Today, more than 17,000 customers are
enrolled in the program. Marketing tactics have included monthly bill inserts, direct mailers, tabling
at community events, public relations and media events. PECO WIND makes it easy for residential
and business customers to understand the environmental effects of participating in the program. An
environmental benefits calculator enables customers to quantify the benefits of their wind energy
purchase by showing the tons of emissions the purchase helps prevent each year. Through an
outstanding partnership and a successful first year, PECO and Community Energy have made great
strides at introducing homegrown wind power to a new market.
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Renewable Energy Technology Supplier
3 Phases Energy
In a few short years, 3 Phases Energy has become a defining ^^—
force in the world of green power marketing. 3 Phases con- ^-^^^^^ 9 P H A S E S
sistently demonstrates a capacity to create innovative and ^ ENERGY SERVICES
appealing renewable energy solutions across their program )
areas. As a retailer, 3 Phases serves an elite group of green
power purchasers, including 8 of the Top 10 in the United States. As a partner to utilities, 3 Phases'
programs consistently exceed national benchmarks. 3 Phases serves the nation's second-ranked
utility program by participation and the second-ranked program by megawatt hour sales. Many of
the company's partners and customers are also current or former recipients of Green Power
Leadership Awards including Kinko's (2003), PaloAltoGreen (2004), Lundberg Family Farms
(2004), Whole Foods Market (2004), Johnson & Johnson (2004 and 2005), PacifiCorp (2005),
HSBC Bank (2005), Safeway (2005) and Starbucks Coffee Company (2005).
3 Phases' offerings support 230 MW of new wind and other forms of renewable energy generation
capacity. These resources include 56 renewable facilities across the nation, affording customers a
selection of Green-e certified renewable energy that includes wind, landfill gas, solar, wood biomass
and cow power. Through power purchase agreements, renewable energy certificate sales and the
development of on-site generation projects, 3 Phases is driving the growth of new renewable
resources and the green power market.
Awards
-------
Renewable Energy Technology Supplier
End North America
Enel North America, Inc.
Taking on notable challenges, Enel North America
has shown incredible dedication to renewable
energy development in the United States. One '^
example, the Fenner Wind Project, was developed
under significant market uncertainty—no power purchase agreement was in place, the New York
Independent System Operator (NYISO) energy spot market was less than a year old and the
renewable energy credit market was in its infancy. Fortunately, Fenner's owners believed in the
emerging green power market. With assistance from the New York State Energy Research and
Development Authority (NYSERDA), Fenner became a reality and commenced operations in 2001.
In 2002, Enel forged an agreement with Community Energy Inc. to help develop the voluntary
green power market. As of June 2005, the Fenner Project serves more than 20,000 retail
customers, more than 50 local governments and dozens of private businesses in New York, as well
as thousands of retail customers in Massachusetts and Rhode Island. Each year hundreds of people
visit the project for a chance to see a model wind farm, which extends over 200 acres of rolling
farmland. Fenner and Enel's other New York State projects will help New York reach its
Renewable Portfolio Standard goal of 25 percent by 2013. With over 70 hydroelectric, biomass
and wind facilities in 16 states, Enel North America displays outstanding dedication to environ-
mentally sound energy development.
-------
Green Power Program of the Year - Honorable Mention
PacifiCorp Blue Sky Program
PacifiCorp (d.b.a. Pacific Power/Utah Power) offers M^. 13* ^t^t^f^f^f^
renewable energy options to customers in six Western |jP\^ll l^w^JI^I^
states through its Blue Sky program. In December PACIFIC POWER UTAH POWER
2004, the U.S. Department of Energy ranked Blue Sky
second in the nation for customer enrollment and third in the amount of renewable power sold to
its nearly 40,000 customers. In 2004, overall customer participation in Blue Sky grew 55 percent,
and today they have over 41,000 participants. Blue Sky participation rates are nearly twice the
national average of other voluntary green power programs.
PacifiCorp has partnered with grassroots environmental organizations to assist in marketing efforts
and has even collaborated with The Nature Conservancy to wed fish habitat restoration promotions
with renewable power messaging. In addition, PacifiCorp has launched community challenges, sent
direct mail to selected residents, businesses and government entities, and established a business-
partner recognition program to help spur greater overall program growth. Last year PacifiCorp
introduced a price discount for organizations making large-volume purchases. Today, 88 accounts
participate in Blue Sky QS, buying more than 2,700 MWh of new renewable energy each month.
PacifiCorp's repeated innovations in Blue Sky's marketing strategies demonstrate true leadership in
the development of a successful green power program.
Awards
-------
Green Power Program of the Year - Honorable Mention
Sacramento Municipal Utility District's Greenergy Program
As the only green pricing program in the country to
earn a top-ten ranking from the National Renewable
Energy Laboratory in all four evaluation categories
every year since 2001, Sacramento Municipal Utility
District's Greenergy Program continues to gain well-
deserved recognition.
rhr iVntrr T* Ow Mow-'
IH1UTY OWIMCT
With success in both the residential and commercial segments, Greenergy has a long history of not
only developing innovative green power marketing methods and sales channels, but of sharing them
openly with the industry to help other programs achieve rapid growth. As a means for promoting
new development, SMUD matches 40 percent of Greenergy's revenue with construction of
additional renewable generation resources. Thus far, $8 million has been committed to new
projects, including three wind turbines and a solar electric system sited at a highly visible retail mall
in Sacramento. SMUD's efforts to develop not only the success of the Greenergy Program, but of
green power programs across the country exemplify the leadership that will continue to move
renewable energy into the future.
-------
Green Power Program of the Year
Austin Energy's GreenChoice® Program
Number One is an important theme for Austin Energy. Since 2002,
Austin Energy's GreenChoice® program has been the highest selling green
power program in the nation. With annual sales exceeding 439,000
MWh as of August, GreenChoice expects to maintain its top ranking for
2005 while offering one of the lowest premiums in the nation.
Austin Energy's creative strategy and leadership have helped GreenChoice excel in sales
performance and in promoting the development of Texas green power supplies. In February 2005,
Austin Energy doubled their wind power portfolio with the addition of the 93-MW Sweetwater
Wind Project, with a 35-MW addition scheduled for operation this fall. In addition to residential
customers, GreenChoice attracts large and small businesses with benefits like fixed rates for up to ten
years, a comprehensive energy efficiency program to help businesses offset any additional green
power costs, a recognition-based advertising package and a direct marketing salesperson. Remarkably,
90 percent of GreenChoice's nearly 400 businesses subscribe for 100 percent of their energy needs,
giving Austin more 100-percent green-powered businesses than any other city in America.
The GreenChoice program reinforces a quality-of-life emphasis that has allowed Austin to build the
nation's most comprehensive energy efficiency programs. The 2004 goals of 15 percent additional
demand-side reduction and 20 percent renewable energy by 2020 set firm components of Austin's
new strategic plan. Austin Energy continues their highly successful solar-rebate program, wherein
businesses and residents can obtain rebates for up to 80 percent of the cost of photovoltaic systems
installed. Austin Energy's outstanding achievements have established GreenChoice as the nation's
model for an exceptional green power program.
Awards
-------
Green Power Beacon
PHASES
ENERGY SERVICES
Be Proud of Your Power
3 Phases Energy
By defining and delivering a meaningful value proposition
for their business sector customers, 3 Phases Energy
cultivates the market for new renewable energy. While
investing heavily in originating sales and building that value
proposition, 3 Phases' success stems from their ability to
partner with internal champions to build renewable energy's
relevancy to corporate goals.
3 Phases drives demand for new renewable energy purchases through effective direct sales of retail
RECs, utility green pricing partnerships, direct access and on-site generation offerings. 3 Phases also
works skillfully with their partners to help them unlock green power's full potential by strategically
communicating its meaning to their stakeholders.
A number of 3 Phases' partners are showing their support for green power by placing the Green-e
logo on their products, making 3 Phases a primary market promoter for the Green-e Product
Labeling Initiative. Millions of consumers now receive the green power message through the chips
and snacks of Lundberg Family Farms, the wine of Andrew Lane Wineries, the juices of Smucker's
Santa Cruz Organic Beverages, and the fabrics and carpets of Interface, Inc., among others. At the
urging of 3 Phases, many additional customers have sought the right to utilize the Green-e logo in
other ways.
3 Phases Energy stands as a beacon to the green power industry. By developing genuine partnerships
with visionary businesses, 3 Phases has shown how an organization and its partners can work
together to build awareness and relevancy of renewable energy while bringing new clean generation
to market.
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Green Power Beacon
Gainesville Regional Utilities
The marketing and public relations efforts of Gainesville
Regional Utilities (GRU) are cohesive, broad, inventive and
carefully crafted to educate and promote renewable energy to More than Energy™
consumers. By successfully utilizing a combination of conven-
tional and innovative guerilla marketing tactics to surprise the M.rfk.*^fl •^<""jS---j'-»vT»--»*
^^f^T^f^^fm mjf^^Jff ^ - VF J
consumer, GRU creates buzz and excitement around =•— t\" M^^^^f
"GRUgreen Energy," the utility's green pricing program.
GRU works to inform every customer about how GRUgreen Energy can benefit both themselves
and the larger community. Their marketing and public relations tactics have reached all audiences in
the community, from football fans and newspaper readers to activists and churchgoers. GRU
integrates multiple marketing methods—newspaper ads, bill stuffers, "green people" and green
letter "g's"—to create a buzz about green energy. For example, they launched their first campaign at
the Florida versus Florida State football game by circulating green people through the crowd while
teaser questions appeared on the Scoreboard and television broadcast. The teaser campaign
culminated with a full-page launch ad in the local newspaper as the new service became available,
driving customers to GRU's Web site to sign-up.
In addition to using signs, brochures and banners, GRU launched local awareness-building contests
including "GRUgreen Your Home" and a customer calendar contest featuring renewable energy
illustrations by local students. They send direct mail packages, bill messages and Customer Bulletin
newsletter articles to inform customers about green energy. GRU also encourages companies to
align their business goals with the environmental goals of the region's customers, helping to keep
Gainesville the "greenest city in the South."
The GRUgreen Energy program represents a commendable marketing achievement that offers an
attractive green power product to Gainesville residents. Through their unique variety of innovative
tactics, media and materials, GRU is helping bring green energy to a mainstream audience.
Awards
-------
Green Power Pilot
SMUD
gtCftiHEHTQ ULNICIML UTILITY CltVTRICT
Sacramento Municipal Utility District
Often cited by industry experts for the best practices of its
programs and marketing efforts, the Sacramento Municipal
Utility District (SMUD) displays a core commitment to
expanding the renewable energy market. The team behind its
innovative Greenergy Program regularly shares their tracking and evaluation data by participating in
industry events and one-on-one discussions in an effort to help other green power programs and
services grow.
SMUD's Greenergy Program drives enrollment though a fully integrated outreach effort incorporat-
ing direct mail, image advertising, earned media, retail partnerships, event marketing and call center
sales. Greenergy participation has increased to nearly 30,000 customers in the last four years, with
retail partners including Arden Fair Mall, Borders Books, Jamba Juice, The Sacramento Natural
Foods Coop and Starbucks.
In a continuing effort to bring additional qualified renewable resources on-line, SMUD matches
40 percent of Greenergy premiums with the construction of new green power plants. To date,
SMUD has committed over $8 million to new projects, including three wind turbines and a solar
project sited at a highly visible retail mall.
As a pilot for the green power market, SMUD's programs are leading the way for their customers
and peers throughout the renewable energy industry.
-------
Green Power Pioneer
Blair Swezey, National Renewable Energy Laboratory
Over the past two decades, Blair Swezey's vision and accomplishments have
been integral to advancing the U.S. green power market and uniting
industry stakeholders to tackle key challenges, share best practices and
highlight innovation. His efforts have helped grow the industry from an
experimental stage in the early 1990s—when a few utilities offered green
pricing programs—to today's level, with more than 50 percent of
consumers able to purchase green power directly from utilities or
competitive power providers. Blair's tireless work to help various industry
segments and players has had an extensive effect on the market.
As a Principal Policy Analyst with the National Renewable Energy Laboratory
(NREL), Blair leads efforts on behalf of the U.S. Department of Energy (DOE) to collect and
disseminate credible data on the green power industry and host the National Green Power Marketing
Conference. He also provides information and assistance to policy makers, renewable energy
providers, government agencies and environmental organizations to advance the development and
implementation of green power and other market-based programs for renewable energy.
Blair led the DOE effort to co-organize the first green pricing workshop in 1996, when U.S. green
power markets were beginning to emerge. This initial workshop has evolved into the preeminent
national conference on green power marketing. Blair also led the creation of the Green Power
Network Web site, a nationally and internationally recognized information source on green power
markets, news and data. Blair has written or co-authored more than 40 publications on green
power marketing and renewable energy policy, providing market data to spur competition and
innovation. He produces NREL's annual list of the top 10 utility green pricing programs and other
industry status reports that are widely cited by utilities and the trade press.
The commitment, dedication and continuous contributions of Blair Swezey have been integral to
the growth and prosperity of the renewable energy industry. Blair is a true Green Power Pioneer
whose efforts are central to the foundation of the U.S. green power community—a community he
has worked tirelessly to create and support.
•©
Awards
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2004 Green Power Leadership Award Winners
Green Power Purchaser Awards Green Power Supplier Awards
On-Site Generation
California State University at Hayward
City and County of San Francisco,
Moscone Convention Center
Harbec Plastics, Inc.
Mauna Lani Resort
Rodney Strong Vineyards
Green Power Purchasing
Alterra Coffee Roasters
College of the Atlantic
Edwards Air Force Base
Interface, Inc.
Johnson & Johnson
Lundberg Family Farms
New York Municipal Wind Buyers Group
Salt Lake City Corporation / Salt Lake City
Whole Foods, Inc.
Green Power Partner of the Year
Clif Bar, Inc.
Montgomery County, Maryland
Silk
Staples, Inc.
United States General Services Administration
Region 2
New Green Power Program or Product
Lenox Municipal Utilties
PaloAltoGreen
Innovative Use of Renewable Energy Technology
Calpine
The Energy Cooperative of Pennsylvania
Renewable Energy Technology Supplier
PPM Energy, Inc.
Green Power Program of the Year
Austin Energy
Market Development Awards
Green Power Beacon Award
Recipient: Western Washington Green Power
Campaign
Green Power Pilot Award
Recipient: World Resources Institute (WRI)
Honorable Mention:
Maine Green Power Connection
Green Power Pioneer Award
Recipient: Rob Harmon,
Bonneville Environmental Foundation
Honorable Mention:
Alan Apt and Jim Welch (joint nomination)
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