National Action Plan
                                     for  Energy  Efficiency
  Using the National Action Plan for Energy Efficiency Image

The National Action Plan for Energy Efficiency image is available for use by parties advancing its Vision,
according to the standards and guidelines presented in this memorandum.

We encourage Leadership Group members and Observers to use the Action Plan image to help:

   •   Demonstrate your organization's commitment to taking action to increase investment in cost-
      effective energy efficiency.

   •   Promote your organization's contributions to the development of the Action Plan and support for
      implementation of the Vision for 2025.

   •   Increase public awareness of the Action Plan goal and policy recommendations for achieving all
      cost-effective energy efficiency by 2025.

Ideas for Using the Action  Plan Image

Include the Action Plan Image in materials that discuss the Action Plan and your organization's participation in
the initiative. For instance, you  might want to include the image:

   •   On relevant pages of your Web site (e.g., pages with content focusing on environmental/climate
      change/sustainability initiatives, efficiency, conservation, the energy future). When the Action Plan
      image is displayed online, please include a click-through link to the Action Plan Web site:
      http://www.epa.gov/eeactionplan.

   •   In media releases about your organization's involvement in and contributions to the Action Plan.

   •   In presentations you make about energy efficiency and/or your organization's involvement in
      public/private and/or multi-stakeholder initiatives in this area. If possible, also include a slide
      overview of the Action Plan effort. Sample slides are available on the Action Plan Web site at
      http://www.epa.gov/cleanenergv/energv-programs/napee/resources/tools.html.

Standards and Guidelines for Using the Action Plan Image

Leadership Group members and Observers are encouraged to use the Action Plan image, but should do so in
accordance with the following standards and guidelines:

   •   The image should always be used in conjunction with content and messaging about the Action Plan.
      Also, please include a link to the Action Plan Web site, www.epa.gov/eeactionplan, when using the
      image.

   •   Do not use the image on products or programs.

   •   The image must not be  used in any manner that would imply EPA or DOE endorsement of a
      company, its products, or its services.
   To create a sustainable, aggressive national commitment to energy efficiency

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      The image must be reproduced as shown in the box below. Organizations must use the entire Action
      Plan image (i.e., the "baby hands" graphic must always be accompanied by the text "National Action
      Plan for Energy Efficiency"). The image should not be altered or separated, nor should it be
      incorporated into other image or logo designs.
                  Available Images
                  National Action Plan
                  for Energy Efficiency
National Action Plan
for Energy Efficiency
Obtaining the Action Plan Image

The Action Plan image can be downloaded from the Leadership Group Communications Web site, or can be
obtained by contacting eeap@erg.com. The image is available in both square and rectangle layout. Available
file formats include JPGs optimized for the Web and JPGs optimized for high-resolution print documents.

Questions?

To discuss Action Plan image use details, please contact Stacy Angel (angel.stacy@epa.gov, 202-343-9606).
   National Action Plan for Energy Efficiency
         www.epa.gov/eeactlonplan

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