Home  Performance with ENERGY STAR:

Marketing Tools for  Sponsors and Contractors

EPA and DOE provide a variety of materials to help program sponsors and participating contractors educate
homeowners about making their homes more energy efficient, reducing high energy bills, improving comfort, and
protecting the environment through Home Performance with ENERGY STAR (HPwES). Take advantage of these
available tool and resources:
           HOME PERFORMANCE WITH ENERGY
           STAR MARKETING GRAPHIC. Use
           this logo in advertising, signage, and
           promotional materials to associate your
           program or services with the nationally-
           recognized and trusted ENERGY STAR
           program.
               MARKETING TOOLKIT. Use this
               online tool to create highly-
               customized marketing materials
               that promote the value of HPwES
               to consumers. Available templates
               include print advertisements, direct
               mail postcards, val-pak inserts, fact
               sheets, yellow page ads, and web
               buttons and banners.

               PROMOTIONAL VIDEO. Use this
               7-minute video to explain the
               value of HPwES to homeowners.
               Consider showing the  video on
               house calls, at local home shows,
               and on your web site.

               HOME PERFORMANCE HOUSE
               GRAPHICS. These detailed graphics
               demonstrate the common problems
               found in many homes,  and how
               HPwES can help to  solve them.
 Home Performam
 with ENERGY STAR'
 Gels Results
PROMOTIONAL BANNERS. Use at trade shows,
home shows, and other events. They are
available for loan to sponsors and contractors;
and graphics files are available to allowyou to
create versions with your own logo, web site, or
other contact information.

BROCHURES. Provide homeowners with ENERGY
STAR publications that reinforce the value of
making energy-efficient home improvements,
including the HPwES consumer brochure, Guide
to Energy Efficient Heating & Cooling, Seal &
Insulate with ENERGY STAR, Duct Sealing, and
other brochures about ENERGY STAR qualified
lighting, appliances, and home electronics.

HOME ENERGY YARDSTICK. Host this tool on
your web site to help homeowners compare their
energy use to others across the country and help
decide if they should take action to improve the
efficiency of their home. The Yardstick can be a
powerful tool for lead generation and
customer screening.
Instructions for hosting online tools are available on the
ENERGY STAR Web site www.energystar.gov; and hard copies
of guides and  brochures can be  ordered free-of-charge at
www.energystar.gov/publications.
 ENERGY STAR®, a program sponsored by the U.S. EPA and DOE, helps us all save money
 and protect our environment through energy efficient products and practices. Learn
 more.Visitwww.energystar.gov.
                                                                              ENERGYSTAR

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