USING THE ENERGY STAR® MARKS CORRECTLY
A BRIEF INTRODUCTION TO THE MARK GUIDELINES
ENERGYSTAR
The purpose of this document is to provide clarification
about how the ENERGY STAR marks and ENERGY STAR
name should be used in all mediums. These include, but
are not limited to, print advertisements. Web sites, product
catalogs, and specification sheets.
This document provides a partial list of guidelines, based
on the most common misuses of the ENERGY STAR marks.
Please note that this document is intended to supplement,
rather than replace, the ENERGY STAR Identity Guidelines.
Please review the ENERGY STAR Identity Guidelines in
their entirety at www.energystar.gov/logos.
This document also presents additional examples
of common mark misuses and how each should be
corrected, as well as how to report mark violations. The
final section of this guide provides some helpful tips on
how to write about ENERGY STAR.
The ENERGY STAR identity is a valuable asset, and like any
asset with appreciable value, it must be properly used and
protected. Partners should be mindful of how they use the
ENERGY STAR marks in all communication and outreach
materials. Ensuring that the marks are properly used
protects every ENERGY STAR partner's investment in the
program—and consumer confidence in the
ENERGY STAR brand.
KEY GUIDELINES
• Neither the marks nor the ENERGY STAR name may
be used in any other company name, product name,
service name, domain name, or Web site title.
• The marks may never be associated with products,
homes, or buildings that do not qualify as
ENERGY STAR.
• The marks may not be altered, cut apart, separated,
or otherwise distorted in perspective or appearance.
This includes removing the words ENERGY STAR
from the mark.
• If your company is not an ENERGY STAR partner,
but offers ENERGY STAR qualified products, you
must include the name of the manufacturer near the
ENERGY STAR mark.
• The preferred color for the mark is ENERGY STAR
blue (100% Cyan). Alternate versions in black or
reversed out to white are allowed.
• The symbol block within the mark may not be
reproduced smaller in width than .375 inch (3/8") for
print. Lettering legibility inside the mark must be
maintained on the Web.
United States
Environmental Protection
Agency
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PROPER USE OF THE ENERGY STAR MARKS
CERTIFICATION MARK
Use the Certification Mark as a label on products, homes, and buildings that meet or exceed ENERGY
STAR performance guidelines. The mark should be used only on or near an ENERGY STAR qualified
product, home, or building. This mark may only be used by active ENERGY STAR partners who have
signed a partnership agreement. Please see the two examples of proper usage shown below.
ENERGYSTAR
This dishw
choose fr<
your clear
from h.-.3.
wash, aut
PARTNER MARKS
ENERGY STAR
PARTNER
ENERGY
STAR
PARTNER
Use the Partner Mark to promote
your company's commitment to and
partnership in the ENERGY STAR
program. This mark may only be used
by ENERGY STAR partners who have
signed a partnership agreement.
Please see below for an example of
proper usage.
* jBwcity a waicnes • Mtis * Lawn a laaraen
PROMOTIONAL MARKS
Use the Promotional Mark in
public education campaigns on
the benefits of ENERGY STAR.
The Promotional Mark can be
used in brochures, media kits,
and flyers. Please see below for
an example of proper usage.
LINKAGE PHRASE MARKS
| LINK,
ASK ABOUT
ENERGY STAR
Use the Linkage Phrase Marks in marketing
materials and on Web sites to showthatyour
company sells either ENERGY STAR qualified
products or offers services that can deliver
ENERGY STAR performance levels. This mark
may be used by ENERGY STAR partners
and retailers selling ENERGY STAR qualified
products or services. Please see below for
an example of proper usage.
WE SELL
ENERGY STAR
ASK ABOUT
ENERGY
WE SELL
ENERGY
STAR
2
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COMMON MISUSES OF THE ENERGY STAR MARKS
ALL MARKS
a. Using any mark on or near products, homes, or buildings that have not earned the
ENERGY STAR.
b. Using any mark to promote a product that is energy efficient, but not ENERGY STAR qualified.
c. Using any mark to promote a product that is not eligible for the ENERGY STAR.
ENERGY STAR Partner, Inc.
Non.ENlBGY STAR
Qu«MiM ModeUXXXX
ENERGY STAR Qualified Equipment
elriCXXXX
/. ••. -
..
XXcu ft
XX at fl
MSOTion XXnjtt
. K-towariHK petYw XXX
HSF
Clothes Dryer
(product
category not
eligible forthe
ENERGY STAR)
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Product
CERTIFICATION MARK
a. Using the Certification Mark on insulation products,
external power supplies, or battery charging systems. For
information regarding the use of ENERGY STAR marks on
those products, please visit the product-specific sections
within the Identity Guidelines atwww.energystar.gov/logos.
b. Using the Certification Mark on advertisements featuring
products that are not ENERGY STAR qualified
ENERGY STAH Partner,
Product packaging
CATALOG OF CFS EQUIPMENT:
ALL EQUIPMENT TYPES
Contains
1 information about
both ENERGY
STAR qualified and
Tnon-ENERGY STAR
p " i qualified equipmen
PLATES • KNIVES
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PARTNER MARK
a. Using the Partner Mark if your company is not
an active ENERGY STAR partner. To determine
partnership status, please review the ENERGY
STAR Partner Locator at energystar.gov/
partnerlocator.
b. Using the Partner Mark on or adjacent to a
product, or on product packaging.
c. Using the Partner Mark on advertisements or
Web pages to imply that a product is ENERGY
STAR qualified.
Reduce energy
consumption with this
ENERGY STAR qualified
equipment!
Save X% amount
tliat s noi ENERGY
Mint.
Product packaging
Advertisement
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COMMON MISUSES OF THE ENERGY STAR MARKS (CONTINUED)
PROMOTIONAL MARKS
Using the Promotional Marks to imply
endorsement of a product by ENERGY STAR or to
imply that a product is ENERGY STAR qualified.
Product
I.INKAGE PHRASE MARKS
Using the Linkage Phrase Marks to imply
partnership with ENERGY STAR.
I Non-ENERGY STAR Qualified Equipment
MiKhWXXXWl
IttKoSetton XXoi B
Ownll XXcu M
ftefngsraloi Section *Xcu h
Kilowatt His pei Year XXX
Partner X is proud to be a
partner of these organizations
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WRITING ABOUT ENERGY STAR
The ENERGY STAR name should always appear in capital
letters. There should not be a dash between ENERGY
and STAR.
The registered symbol ® must be used the first time the
words "ENERGY STAR" appear within a print document or
on a Web site.
When writing about ENERGY STAR, it is correct to state
that a product, home, or building has "earned the ENERGY
STAR" or is an "ENERGY STAR qualified" product, home,
or building. For example, it is acceptable to write either
"ENERGY STAR qualified TV" or "a TV that has earned the
ENERGY STAR."
ADDITIONAL INFORMATION:
To ensure proper usage, ask a member of the ENERGY
STAR team to review your advertisements. Web pages,
catalogs, or other marketing and outreach materials prior
to publishing.
ENERGY STAR actively monitors proper use of the ENERGY
STAR name and marks. To report a trademark violation or
to ask for a review of materials, please contact
logomisuse@energystar.gov.
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